NATIONAL VISION ASSOCIATES LTD
10-Q, 1997-04-29
RETAIL STORES, NEC
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<PAGE>
<PAGE>


                      SECURITIES AND EXCHANGE COMMISSION
                                Washington, D.C.

                                   FORM 10-Q

                QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period                                   Commission File
ended March 29, 1997                                       Number 0-20001

                             NATIONAL VISION ASSOCIATES, LTD.
                  (Exact name of registrant as specified in its charter)


          GEORGIA                                         58-1910859
(State or other jurisdiction                             (I.R.S. Employer
of incorporation or organization)                        Identification No.)



      296 Grayson Highway                                 30245
      Lawrenceville, Georgia                             (Zip Code)
(Address of principal executive offices)


  Registrant's telephone number, including area code:  (770) 822-3600


     Indicate by check mark whether the registrant (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 
1934 during the preceding 12 months (or for such shorter period that the 
registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days.  Yes   X    No      
                                                    -----     -----

     The number of shares of Common Stock of the registrant outstanding as 
of April 23, 1997 was 20,709,359.

     The Exhibit Index is located at page 11.


                                   Page 1 of 12
<PAGE>
<PAGE>
                          NATIONAL VISION ASSOCIATES, LTD.

                                   FORM 10-Q INDEX

                                                                    Page of
                                                                    Form 10-Q
                                                                    ---------

PART I - FINANCIAL INFORMATION
- ------------------------------

ITEM 1.    FINANCIAL STATEMENTS 

           Condensed Consolidated Balance Sheets - 
           December 28, 1996 and March 29, 1997                         3

           Condensed Consolidated Statements of Operations -
           Three Months Ended March 30, 1996 and March 29, 1997         4

           Condensed Consolidated Statements of Cash Flows - 
           Three Months Ended March 30, 1996 and March 29, 1997         5

           Notes to Condensed Consolidated Financial Statements -       6

ITEM 2.    MANAGEMENT'S DISCUSSION AND ANALYSIS OF 
           FINANCIAL CONDITION AND RESULTS OF OPERATIONS                8

PART II - OTHER INFORMATION
- ---------------------------

ITEM 6.   EXHIBITS AND REPORTS ON FORM 8-K                             11






                                   Page 2 of 12<PAGE>
<PAGE>
                                          PART I
                                  FINANCIAL INFORMATION
ITEM I.  FINANCIAL STATEMENTS
                          CONDENSED CONSOLIDATED BALANCE SHEETS
                          December 28, 1996 and March 29, 1997
                            (000's except share information)
<TABLE>
<CAPTION>
                                                                                            December 28,         March 29,
                                                                                                1996                1997 
                                                                                            ------------         ---------
                                                                                                                (unaudited)
                                     ASSETS
<S>                                                                                           <C>                <C>
CURRENT ASSETS:
 Cash and cash equivalents                                                                    $ 1,110             $ 2,878
 Accounts receivable (net of allowance: 1996-$353; 1997-$402)                                   4,164               4,998
 Inventories                                                                                   23,970              22,557
 Store preopening costs (net of accumulated amortization: 1996-$605; 1997-$588)                   240                 291
 Other current assets                                                                             944                 794
                                                                                              -------             -------
     Total current assets                                                                      30,428              31,518
                                                                                              -------             -------
PROPERTY AND EQUIPMENT:
 Equipment                                                                                     38,573              39,458
 Furniture and fixtures                                                                        17,136              17,959
 Leasehold improvements                                                                        13,178              13,459
 Construction in progress                                                                       1,669               1,462
                                                                                              -------             -------
                                                                                               70,556              72,338
 Less accumulated depreciation                                                                (27,206)            (29,439)
                                                                                              -------             -------
 Net property and equipment                                                                    43,350              42,899
                                                                                              -------             -------
ORGANIZATION COSTS (net of accumulated amortization: 1996-$503; 1997-$532)                        108                  53
                                                                                              -------             -------
OTHER ASSETS AND DEFERRED COSTS (net of accumulated amortization:  
 1996-$226; 1997-$223)                                                                            378                 767
ASSIGNMENT AGREEMENT AND INTANGIBLE ASSETS (net of accumulated 
 amortization: 1997-$176)                                                                                           4,429
                                                                                              -------             -------
                                                                                              $74,264             $79,666
                                                                                              =======             =======

                       LIABILITIES AND SHAREHOLDERS' EQUITY 
CURRENT LIABILITIES: 
 Accounts payable                                                                             $ 8,283             $ 8,547
 Accrued expenses and other current liabilities                                                 8,343              10,632
                                                                                              -------             -------
     Total current liabilities                                                                 16,626              19,179
                                                                                              -------             -------
LONG-TERM DEBT, less current portion                                                           26,500              23,000
LONG-TERM DEBT RELATED TO ASSIGNMENT AGREEMENT AND INTANGIBLE ASSETS                                                4,100
DEFERRED INCOME TAX LIABILITIES                                                                 1,232               1,826
<PAGE>
COMMITMENTS AND CONTINGENCIES      
SHAREHOLDERS' EQUITY:
 Preferred stock, $1 par value; 5,000,000 shares authorized, none issued                          --                  -- 
 Common stock, $.01 par value; 100,000,000 shares authorized,  
  20,644,752 and 20,709,359 shares issued and outstanding as 
  of December 28, 1996 and March 29, 1997, respectively                                           206                 207
 Additional paid-in capital                                                                    42,166              42,167
 Retained deficit                                                                              (8,393)             (6,740)
 Cumulative foreign currency exchange rate translation                                         (4,073)             (4,073)
                                                                                              -------             -------
      Total shareholders' equity                                                               29,906              31,561
                                                                                              -------             -------
                                                                                              $74,264             $79,666
                                                                                              =======             =======
</TABLE>

    The accompanying notes are an integral part of these condensed 
    consolidated financial statements.


                                   Page 3 of 12<PAGE>
<PAGE>
<TABLE>
<CAPTION>
                           NATIONAL VISION ASSOCIATES, LTD.
                   CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                          (000's except per share information)
                                      (Unaudited)



                                                                              Three Months Ended 
                                                                           ------------------------
                                                                           March 30,      March 29,  
                                                                             1996           1997  
                                                                             ----           ----

<S>                                                                        <C>             <C>
NET SALES                                                                  $40,133         $44,362 
COST OF GOODS SOLD                                                          18,724          20,143 
                                                                           -------         -------
GROSS PROFIT                                                                21,409          24,219 
SELLING, GENERAL, AND
  ADMINISTRATIVE EXPENSES                                                   19,386          20,971 
                                                                           -------         -------
OPERATING INCOME                                                             2,023           3,248 
OTHER EXPENSE, NET                                                             659             488 
                                                                           -------         -------
INCOME BEFORE PROVISION FOR
  INCOME TAXES                                                               1,364           2,760 
PROVISION FOR INCOME TAXES                                                     373           1,107 
                                                                           -------         -------
NET INCOME                                                                 $   991         $ 1,653 
                                                                           =======         =======

NET INCOME PER COMMON SHARE                                                $   .05         $   .08 
                                                                           =======         =======

</TABLE>

    The accompanying notes are an integral part of these condensed 
    consolidated financial statements.


                                   Page 4 of 12<PAGE>
<PAGE>
<TABLE>
<CAPTION>
                           NATIONAL VISION ASSOCIATES, LTD.
                    CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                       (Unaudited)
                                         (000's) 
                                                                              Three Months Ended 
                                                                             -----------------------
                                                                             March 30,     March 29,
                                                                               1996          1997 
                                                                               ----          ----
<S>                                                                          <C>           <C>
CASH FLOWS FROM OPERATING ACTIVITIES: 
Net income                                                                    $   991      $ 1,653 
                                                                              -------      -------
Adjustments to reconcile net income to
 net cash provided by (used for) operating activities:
  Depreciation and amortization                                                 2,531        2,566 
  Provision for deferred income tax expense                                       280          594 
  Changes in assets and liabilities:
    Receivables                                                                  (574)        (834)
    Inventories                                                                  (355)       1,413 
    Store preopening costs                                                       (111)        (175)
    Other current assets                                                         (719)         149 
    Accounts payable, accrued expenses and other current liabilities            1,025        2,554 
                                                                              -------      -------
        Total adjustments                                                       2,077        6,267 
                                                                              -------      -------
        Net cash provided by operating activities                               3,068        7,920 
                                                                              -------      -------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Purchase of property and equipment                                             (834)      (1,782)
  Organization costs                                                              (19)          19 
  Change in other assets                                                          (80)        (386)
  Assignment Agreement and intangible assets                                                (4,605)
  Proceeds from sale of French operations                                       3,400
                                                                              -------      -------
        Net cash provided by (used for) investing activities                    2,467       (6,754)
                                                                              -------      -------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Net (repayment) on long-term debt                                            (3,000)      (3,500)
  Long-term debt related to Assignment Agreement and 
    intangible assets                                                                        4,100
  Net proceeds from issuance of common stock                                        9            2  
  Net payment on capital leases                                                  (162)             
                                                                              -------      -------
        Net cash provided by (used for) financing activities                   (3,153)         602 
                                                                              -------      -------
Effect of foreign currency exchange rate changes                                   20            0 
                                                                              -------      -------
NET INCREASE IN CASH                                                            2,402        1,768  
CASH AND CASH EQUIVALENTS, beginning of period                                  1,307        1,110  
                                                                              -------      -------
CASH AND CASH EQUIVALENTS, end of period                                      $ 3,709      $ 2,878      
                                                                              =======      =======
</TABLE>
     The accompanying notes are an integral part of these condensed 
     consolidated financial statements.
                                   Page 5 of 12<PAGE>
<PAGE>
                           NATIONAL VISION ASSOCIATES, LTD.

                 NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                     MARCH 29, 1997
                                       (Unaudited)

(1)  BASIS OF FINANCIAL STATEMENT PRESENTATION

     The accompanying unaudited condensed consolidated financial statements 
have been prepared by National Vision Associates, Ltd. (the "Company") 
pursuant to the rules and regulations of the Securities and Exchange 
Commission.  Certain information and footnote disclosures normally included 
in financial statements prepared in accordance with generally accepted 
accounting principles have been condensed or omitted pursuant to such rules 
and regulations.  Although management believes that the disclosures are 
adequate to make the information presented not misleading, it is suggested 
that these interim condensed consolidated financial statements be read in 
conjunction with the Company's most recent audited consolidated financial 
statements and notes thereto.  In the opinion of management, all adjustments 
(which include only normal recurring adjustments) necessary for a fair 
presentation of the financial position, results of operations, and cash 
flows for the interim periods presented have been made.  Operating results 
for the interim periods presented are not necessarily indicative of the 
results that may be expected for the year ending January 3, 1998.  Certain 
amounts in the March 30, 1996 condensed consolidated financial statements 
have been reclassified to conform to the March 29, 1997 presentation.  

(2)  RELATED-PARTY TRANSACTIONS

     During the three months ended March 30, 1996, the Company made lease 
payments of approximately $114,000 to a lease finance company which is owned 
by a shareholder/director of the Company.  The Company made cash payments 
of approximately $6,500 and $26,700 during the three months ended 
March 30, 1996 and March 29, 1997, respectively, for insurance purchased 
through an agency in which a director of the Company has a substantial 
ownership interest.  During the three months ended March 30, 1996, the 
Company made payments of approximately $73,000 to a fixture company which 
had made certain installment payments to the spouse of the Company's 
then Vice Chairman, pursuant to an agreement entered into in 1992.  

(3)  ASSIGNMENT AGREEMENT AND INTANGIBLE ASSETS

     In January 1997, the Company completed various transactions related to
its relationship with each of Eyecare Leasing, Inc., which had recruited
optometrists for the Company pursuant to a consulting agreement, and Stewart-
Phillips, Inc., which had recruited optometrists practicing adjacent to the 
Company's vision centers in California.  The transactions involved the 
termination of such consulting agreement and the transfer of certain
responsibilities to the Company.  Aggregate payments received by the 
Company under the arrangement in 1996 were $1.4 million.  The aggregate 
cost of the transactions was $4.6 million, which has been capitalized 
as an intangible asset and will be amortized over the remaining life of 
the vision center leases.  The Company made a lump sum payment of $500,000 
at closing and entered into promissory obligations for the balance, 
payable over a 12-year period at 6.4% interest.  
                                   Page 6 of 12<PAGE>
<PAGE>

(4)  PROVISION FOR INCOME TAXES

     The effective income tax rate on consolidated pre-tax income in the 
first quarter of 1997 is 40%, which represents a tax provision of 39% on 
domestic earnings.  Due to the Company's current tax net operating loss 
carryforward position, current year earnings will not be subject to regular 
Federal Income Tax.  However, the Company will be subject to Federal 
Alternative Minimum Tax and state income tax, which will result in the 
Company making cash payments approximating 27% of consolidated pre-tax 
earnings.

(5)  NET INCOME PER COMMON SHARE

     Net income per common share is computed based on the weighted average 
number of common stock and common stock equivalent shares outstanding during 
the period.  Options granted to purchase common stock have been included in 
the calculation of the shares used in computing net income per share 
information as if they were outstanding as of the date of grant, using the 
treasury stock method.  The weighted average number of common shares 
outstanding used in the calculation is as follows (000's):

                                                      Three Months Ended 
                                                  --------------------------
                                                  March 30,        March 29, 
                                                    1996             1997  
                                                    ----             ----

Weighted average number of 
  shares outstanding                               20,642           20,778 
                                                   ======           ======

     SFAS Statement No. 128 "Earnings per Share" is effective for financial
statements for both interim and annual periods ending after December 15, 
1997.  Management anticipates that the statement, which revises the 
calculation for earnings per share, will not have a material affect on the 
computation of per share earnings.

(6)  RESTRICTED STOCK AWARDS

     On February 12, 1997, in accordance with the Company's Restated Stock
Option and Incentive Award Plan, the Compensation Committee of the Board 
of Directors approved the issuance of 60,000 restricted shares of the 
Company's common stock to selected employees, including the executive 
officers of the Company.  The 60,000 restricted shares represent an 
increase in shareholders' equity and, as such, are reflected on 
the balance sheet at $600 in common stock ($.01 par value) and $288,000
in additional paid-in capital based on the $4.81 market value on the date
of grant.  Pursuant to the terms of the awards, the stock will be issued 
to the employees at the end of a four-year performance period, if the 
Company meets certain performance goals.  As the awards are not vested, 
the full value of $288,600 represents deferred compensation and is
reflected as a reduction to additional paid-in capital.  This deferred 
compensation will be amortized to expense over the four-year performance 
period.


                                   Page 7 of 12<PAGE>
<PAGE>

ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
         CONDITION AND RESULTS OF OPERATIONS

RESULTS OF OPERATIONS

     The Company's results of operations in any period are significantly 
affected by the number and mix of vision centers opened and operating during 
such period.  At March 29, 1997, the Company operated 352 vision centers, 
versus 322 vision centers at March 30, 1996.  
 

THREE MONTHS ENDED MARCH 29, 1997 (THE "CURRENT PERIOD") COMPARED TO 
THREE MONTHS ENDED MARCH 30, 1996 (THE "PRIOR PERIOD")

CONSOLIDATED RESULTS

     NET SALES.  Net sales during the Current Period increased to $44.4 
million from $40.1 million for the Prior Period due in part to the increase 
in the number of operating vision centers.  Average weekly net sales per 
domestic vision center increased from $9,700 in the Prior Period to $10,360 
in the Current Period, due to a 7.5% increase in comparable store sales.  
Continued success of "life style" selling programs, improved merchandising 
and product presentation, as well as continued focus on customer service, 
contributed to the sales improvement.  In addition, sales under managed 
care programs substantially increased from the Prior Period.  Average 
weekly net sales for vision centers open less than one year was lower 
than the average for vision centers opened in the Prior Period.  Net 
sales from international operations decreased to $935,000 in the 
three-month period ended February 28, 1997 from $1.3 million in the 
comparable period a year ago.  Such decrease was due primarily to the 
sale of the Company's French vision centers and closure of certain 
vision centers in Mexico in 1996.

     GROSS PROFIT.  In the Current Period, gross profit increased to 
$24.2 million from $21.4 million in the Prior Period.  This increase was 
primarily due to the increased net sales described above.  Gross profit as 
a percent of sales increased to 54.6% from 53.3% in the Prior Period.  Such
increase was principally due to an increase in revenue from independent 
optometrists who lease space from the Company.  This increase was, in turn, 
due to a transaction, which closed in January 1997, among the Company, 
Eyecare Leasing, Inc. ("ELI") and other parties.  (See Note 3 to consolidated
financial statements.)

     SELLING, GENERAL, AND ADMINISTRATIVE EXPENSES ("SG&A expense").  
SG&A expense (which includes both store operating expenses and home office 
overhead) increased to $21.0 million in the Current Period from $19.4 million 
for the Prior Period, reflecting operating expenses of the additional vision 
centers.  As a percentage of net sales, SG&A expense was 47.3% in the Current 
Period, compared to 48.3% for the Prior Period.  The percentage decrease was 
due primarily to improved efficiencies at store level.


                                   Page 8 of 12<PAGE>
<PAGE>

     OPERATING INCOME.  Operating income for the Current Period increased
to $3.2 million from $2.0 million in the Prior Period.  The Company's 
international operations (24 vision centers at the end of the Current 
Period) generated an operating profit of $25,000 in the three months 
ended February 28, 1997, as opposed to an operating loss of $340,000 
in the comparable period a year ago.  The international operating 
results do not include allocated corporate overhead, interest, and 
taxes.  The improvement in international operations was due to the 
sale of the Company's French operations, which generated an operating 
loss of $240,000 in 1996, the closure of ten unprofitable locations in 
Mexico, as well as operating improvements in the vision centers still 
open in Mexico.

     The Securities and Exchange Commission has qualified Mexico as a highly
inflationary economy under the provisions of SFAS No. 52 - Foreign Currency
Translation.  Consequently, in 1997, the financial statements of the Mexico
operation will be remeasured with the U.S. dollar as the functional currency.
Any gain or loss resulting from changes in foreign currency rates between
the peso and the U.S. dollar, as calculated in the remeasurement process,
have been recorded in the Company's statement of operations.  Management does
not expect this charge to have a material impact on the financial statements
or condition of the Company.

     OTHER EXPENSE.  The decrease in other expense to $488,000, compared 
to $659,000 in the Prior Period, is due to lower interest costs.  The 
decrease in interest costs results from a decrease in average borrowings 
by the Company under its credit facility.  The effective interest rate on 
the credit facility was flat versus the Prior Period.  The Company did, 
however, incur increased interest expense as a result of the transaction 
with ELI which closed in January 1997.

     PROVISION FOR INCOME TAXES.  The effective income tax rate on 
consolidated pre-tax income in the Current Period is 40%, which represents 
a tax provision of 39% on domestic earnings.  Due to the Company's current 
tax net operating loss carryforward position, current year earnings will 
not be subject to regular Federal Income Tax.  However, the Company will 
be subject to Federal Alternative Minimum Tax and state income tax, which 
will result in the Company making cash payments approximating 27% of 
consolidated pre-tax earnings.

     NET INCOME.  Net income was $1.7 million, or $0.08 per share, as 
compared to net income of $991,000, or $0.05 per share, in the Prior Period.


                                   Page 9 of 12<PAGE>
<PAGE>

LIQUIDITY AND CAPITAL RESOURCES

     As of March 29, 1997, the Company anticipates opening 35 domestic 
vision centers during the last three quarters of 1997.  Average costs for 
domestic vision centers have approximated $145,000 for fixed assets, $35,000 
for inventory, and $20,000 for preopening expenses.  The Company currently 
plans to open nine vision centers in Mexico in 1997. 

     As of March 29, 1997, the Company had borrowed $23.0 million under
its credit facility versus outstanding borrowings of $26.5 million as of
December 28, 1996.  During the Current Period, internal cash flow was
sufficient to fund store openings and other capital requirements, with
the excess utilized to repay borrowings under the credit facility.

     In connection with the ELI transaction which closed in January 1997, 
the Company incurred long-term debt of approximately $4.1 million.  (See
Note 3 to consolidated financial statements.)  The debt is payable over 
a twelve-year period.

     In the opinion of management, internally generated funds will be 
sufficient to fund ongoing operating costs associated with its current 
vision centers and costs for additional vision centers scheduled to be 
opened in 1997.  At March 29, 1997, the Company had borrowed $23 million 
under its $45 million credit facility.  Management believes that, during 
1997, the Company should be able to further reduce long-term debt, subject 
to operating results and the opening schedule of vision centers. 
 
RISKS

     This Report on Form 10-Q contains forward-looking statements, including
statements concerning expected capital expenditures to be made in the future, 
the addition of new locations, and the adequacy of the Company's sources of
cash to finance its current and future operations.  These forward-looking
statements involve a number of risks and uncertainties.  Among factors
that could cause actual results to differ materially are delays in the 
construction of host stores and the ability of the Company: to manage 
growth in Wal-Mart stores in 1997 and, potentially, in other hosts and/or 
free-standing locations; to be competitive in the areas of quality,
technology, methods of distribution, and customer service; to manage
expenses, including SG&A expenses; to acquire, on favorable terms, 
inventory and/or capital assets; and to sell and/or participate in managed
care and safety eyewear contracts on a profitable basis.  Other such factors
are the risk factors listed from time to time in the Company's Securities 
and Exchange Commission reports, including but not limited to, its Current 
Report on Form 8-K filed with the Commission on January 17, 1997.


                                   Page 10 of 12<PAGE>
<PAGE>
                                 PART II
                            OTHER INFORMATION

ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K
    
    (a)  Exhibits.

    The following exhibits are filed herewith or incorporated by reference:

<TABLE>
<CAPTION>
                                                                                Exhibit
                                                                                Number
                                                                                -------
    <S>                                                                           <C>

    Amended and Restated Articles of Incorporation of the Company                 3.1* 

    Amended and Restated By-Laws of the Company                                   3.2*

    Form of Common Stock Certificate                                              4.1**
    
    Amended and Restated Articles of Incorporation of the Company                 4.1***

    Letter Agreement between the Company and Edward G. Weiner,                   10.41.1****
    dated as of February 10, 1997

    First Amendment to Restated Stock Option and Incentive Award Plan            10.48.1****

    Restricted Stock Award, between the Company and the individuals              10.51****
    listed on the attached Schedule

    Statement Regarding Computation of Per Share Earnings                          11****

    Financial Data Schedule                                                        27****

*Incorporated by reference to the Company's Registration Statement on Form S-1,
registration number 33-46645, filed with the Commission on March 25, 1992, and
amendments thereto.

**Incorporated by reference to the Company's Registration Statement on Form 8-A 
filed with the Commission on January 17, 1997.

***Incorporated by reference to the Company's Form 8-K filed with the Commission
on January 17, 1997.

****Filed with this Form 10-Q.

    (b)  Reports on Form 8-K.

    The registrant filed one report on Form 8-K during the three months ended 
March 29, 1997.

</TABLE>



                                   Page 11 of 12<PAGE>
<PAGE>


                                     SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, 
the registrant has duly caused this report to be signed on its behalf by the 
undersigned, thereunto duly authorized.  

                                          NATIONAL VISION ASSOCIATES, LTD.



                                          By: /s/ Sandra M. Buffa
                                              Sandra M. Buffa 
                                              Senior Vice President
                                              Finance 

                                              April 29, 1997







                                   Page 12 of 12



<PAGE>



                                 February 10, 1997



Edward G. Weiner
600 Golden Harbor Drive
Boca Raton, FL  33431

Re:  Employment Agreement dated February 27, 1992, as 
     amended by Letter Agreement dated May 16, 1995 
     (collectively, the "Employment Agreement") between
     National Vision Associates, Ltd. ("NVAL") and
     Edward G. Weiner ("Weiner")

Dear Ed:

As you know, you and the Company have, after discussion, mutually
agreed to replace the Employment Agreement with a Noncompetition
Agreement described below.  Our agreement is as follows:

1.   Termination of Employment Agreement.  Effective February 10,
     1997, the Employment Agreement is terminated and of no force
     and effect.

2.   Noncompetition.  From February 10, 1997, through and until
     March 1, 2000, Weiner shall not, without the approval of the
     Board of Directors of NVAL, directly or indirectly seek,
     obtain employment or provide consulting or other services
     with respect to the retail optical business within the
     United States or Mexico, and shall not hire or induce or
     solicit to leave employment with NVAL, for himself or on
     behalf of any other person or entity, anyone who is or was,
     during the 12 months prior to Weiner's termination of
     employment with NVAL, an employee of NVAL.

3.   Consideration.  As consideration for the Noncompetition
     Agreement granted by Weiner pursuant to Section 2 above,
     NVAL shall pay Weiner no later than February 12, 1997, the
     amount of $483,809.  

4.   COBRA Payments.  From the date medical benefits are
     terminated under the Employment Agreement until the earlier
     of (a) 18 months following such date and (b) the date Weiner
     notifies NVAL that Weiner has obtained alternative medical
     insurance for himself, NVAL shall make COBRA payments on
     behalf of Weiner, who hereby elects such coverage.  


<PAGE>
<PAGE>
The Company wishes to express its gratitude to you for your many
contributions. 

Please sign the enclosed copy of this letter and return it to me
to indicate your agreement.  

We wish you every continued success.

                                   Very truly yours,


                                   /s/ James W. Krause
                                       James W. Krause

Accepted and Agreed:


/s/ Edward G. Weiner
__________________________
    Edward G. Weiner





<PAGE>


       FIRST AMENDMENT TO NATIONAL VISION ASSOCIATES, LTD.
         RESTATED STOCK OPTION AND INCENTIVE AWARD PLAN


     This First Amendment to National Vision Associates, Ltd. Restated 
Stock Option and Incentive Award Plan, dated as of February 12, 1997.

                            Recitals

     A.   On February 27, 1996, the Board of Directors of National Vision 
Associates, Ltd., a Georgia corporation (the "Company"), adopted the 
National Vision Associates, Ltd. Restated Stock Option and Incentive Award 
Plan (the "Plan").  The Plan was approved by the shareholders of the 
Company at the 1996 Annual Meeting of Shareholders.

     B.   On February 12, 1997, the Board of Directors of the Company amended 
the Plan and authorized the execution of this First Amendment to the Plan.

                            Amendment

     1.   Amendment.  The first paragraph of Section 13.1 of the Plan is 
amended in its entirety as follows:

          Upon the occurrence of a Change in Control, or upon the
          termination of a Participant by the Company or a Subsidiary 
          other than for Cause as a result of a Threatened Change in 
          Control, and except as provided in the Award Agreement, Option 
          Agreement or Section 13.3, or as prohibited by the terms of 
          Article 17 hereof:

     2.   Ratification.  In all other respects, the terms and conditions of 
the Plan are ratified and affirmed.

     AS APPROVED BY THE BOARD OF DIRECTORS OF NATIONAL VISION
ASSOCIATES, LTD. ON FEBRUARY 12, 1997.

                                   NATIONAL VISION ASSOCIATES, LTD.


                                   By:  /s/ James W. Krause

ATTEST:


By:  /s/ Mitchell Goodman
     Secretary


<PAGE>


                    NATIONAL VISION ASSOCIATES, LTD.

             RESTATED STOCK OPTION AND INCENTIVE AWARD PLAN

                         RESTRICTED STOCK AWARD

                               **********

                Number of Shares:      _____________

                   Date of Award:      _____________

               Restricted Period:      Four Years


THIS IS TO CERTIFY THAT, in accordance with and subject to all terms, 
provisions and conditions of the National Vision Associates, Ltd. Restated 
Stock Option and Incentive Award Plan (the "Plan"), as adopted by the 
Board of Directors (the "Board") of National Vision Associates, Ltd., a 
Georgia corporation (the "Company"), at a meeting thereof held on 
February 27, 1996 and approved by the shareholders of the Company at a 
meeting thereof held on May 7, 1996, the Company has awarded, and does 
hereby award unto:

                          ____________________

(the "Grantee") an aggregate of __________ shares of Common Stock of the 
Company ("Common Stock") subject, however, to the terms and conditions 
hereinafter set forth:

1.  The Grantee shall execute and return to the Company an executed copy 
    of this Restricted Stock Award.  At such time, the Company shall cause 
    a stock certificate for the number of shares of Common Stock noted 
    above ("Restricted Shares") to be issued in the name of the Grantee.  
    Such stock certificate shall reference the restrictions as set forth 
    herein and shall be retained in the custody of the Company.  The 
    Grantee shall have no rights with respect to such Common Stock except 
    as otherwise set forth herein.

2.  After the Grantee shall have completed four (4) years of continuous 
    employment, commencing from the date of this Award, with the Company, 
    or a subsidiary thereof, in his/her present position or in such other 
    position as the Compensation Committee of the Board (the "Committee"), 
    in its sole discretion, may determine entitles the Grantee to retain 
    his rights under this Award (such positions being hereinafter referred 
    to as a "Participating Position", and such period of continuous 
    employment being hereinafter referred to as the "Restricted Period"), 
    the Grantee shall be entitled to have a stock certificate issued in 
    the name of such Grantee delivered to him/her representing a percentage 


                                     1<PAGE>
<PAGE>

    (as determined below) of the shares granted hereunder without any 
    restrictions, other than such restrictions as may apply to Common 
    Stock generally or as may otherwise be required by applicable federal 
    or state law.  The issuance of such stock certificate in the name of 
    the Grantee for the number of unrestricted shares to which he/she 
    may be entitled as provided herein shall be made after such time as 
    the Committee has obtained the information, made the decisions, and 
    completed the calculations necessary to determine such number of 
    unrestricted shares.  At such time the original stock certificate 
    issued as provided in Paragraph 1 hereof shall be canceled and such 
    new stock certificate shall be issued to the Grantee representing 
    the number of unrestricted shares to which such Grantee is entitled 
    as provided herein, if any.

    (a)  The percentage of the number of Restricted Shares which the 
         Grantee shall be entitled to receive without restriction after 
         termination of the Restricted Period shall be based upon a 
         comparison of the Average Return on Average Equity of (i) the 
         Company during the Restricted Period, as determined by the 
         Committee, and (ii) such other group of companies as the 
         Committee determines, in its sole discretion, represents a 
         fair comparison to the Company during such Restricted Period; 
         and shall be determined in accordance with the following table:

         Average Return on
          Average Equity                           Percentage
         -----------------                         ----------

         80th to 100th Percentile                      100%
         75th to 80th Percentile                        90%
         70th to 75th Percentile                        80%
         65th to 70th Percentile                        70%
         60th to 65th Percentile                        60%
         55th to 60th Percentile                        50%
         50th to 55th Percentile                        40%
         Less than 50th Percentile                       0%

    (b)  Exhibit A, attached hereto, represents the group of companies 
         which the Committee intends, as of the date of this Award, to 
         use for a fair comparison of the Average Return on Average Equity 
         during the Restricted Period; however, the Committee may reduce, 
         increase or otherwise change the list of companies to be used 
         for comparison purposes as it shall, in its sole discretion, 
         deem appropriate to more accurately render a fair comparison as 
         a result of changes in business, competition, the industry or 
         such other factors as the Committee may deem relevant to effect 
         the purposes of the Plan.  The final determination of the 
         Committee as to the companies which shall be used for comparison 
         purposes shall be conclusive and binding upon the Grantee.

                                     2<PAGE>
<PAGE>

    (c)  Exhibit B, attached hereto, represents the manner which the 
         Committee intends, as of the date of this Award, to use to 
         determine the Average Return on Average Equity during the 
         Restricted Period for purpose of this Paragraph 2; however, 
         the Committee may adjust the manner in which it determines the 
         Average Return on Average Equity as it, in its sole discretion, 
         shall deem appropriate to reflect or exclude the impact of 
         extraordinary or unusual events (including, without limitation, 
         changes in accounting rules or principles or in tax or securities 
         laws or regulations) or items which may result in a distortion of 
         the comparative results or as it shall otherwise deem appropriate 
         to effect the purposes of the Plan.  The final determination of 
         the Committee as to the manner in which the Average Return on 
         Average Equity is determined shall be conclusive and binding upon 
         the Grantee.

    (d)  Except as otherwise provided below, upon termination of the Grantee 
         from a Participating Position during the Restricted Period, the 
         Grantee shall lose all rights to the Restricted Shares:

         (i)  If the Grantee dies during the Restricted Period, the Company 
              shall deliver to the beneficiary of the Grantee, or, if no 
              beneficiary is named, the estate of the Grantee, a stock 
              certificate issued in the name of such beneficiary or the 
              estate for the full number of Restricted Shares, without 
              any restrictions other than such restrictions as may apply to 
              Common Stock generally or as may otherwise be required by 
              applicable federal and state law.

        (ii)  If the employment of the Grantee is terminated by the Company 
              as a result of Disability (as defined in the Plan) during the 
              Restricted Period, the Company shall deliver to the Grantee 
              a stock certificate for the full number of Restricted Shares 
              without restriction, other than such restrictions as may apply 
              to Common Stock generally or as may otherwise be required by 
              applicable federal and state law.

       (iii)  If the Grantee terminates his or her employment as a result of 
              normal Retirement (as defined in the Plan) on or after age 65 
              under one of the Company's pension plans, all rights of the 
              Grantee under this Award shall continue as if the Grantee had 
              continued employment in a Participating Position.  The 
              provisions of Subparagraph 2(d)(i) shall apply if, following 
              such Retirement, Grantee dies during the Restricted Period 
              determined as if Grantee had remained employed in a 
              Participating Position.  The determination of the percentage 
              of Restricted Shares which the Grantee would be entitled to 
              receive in accordance with Subparagraph 2(a) will be made at 
              the termination of the Restricted Period determined as if 
              the Grantee had remained employed in a Participating Position.

                                     3<PAGE>
<PAGE>

        (iv)  If the employment of the Grantee terminates as a result of 
              early Retirement (on or after age 55 and completion of at 
              least 10 years of service with the Company) under one of the 
              Company's pension plans, the Committee in its sole discretion 
              may provide that the number of Restricted Shares granted 
              hereunder may be canceled, continued in full, or pro-rated 
              for the portion of the Restricted Period completed at the date 
              of termination or as the Committee may otherwise deem 
              appropriate.  Determination of the percentage of such shares 
              which the Grantee is entitled to receive in accordance with 
              Subparagraph 2(a) will be made at termination of the Restricted 
              Period determined as if the Grantee had remained employed in 
              a Participating Position.

    (e)  In the event the Grantee is transferred from a Participating 
         Position, the Committee in its sole discretion may provide that 
         the number of Restricted Shares granted hereunder may be canceled, 
         continued in full, or pro-rated for the portion of the Restricted 
         Period completed as of the date of such transfer or as the 
         Committee may otherwise deem appropriate.  Determination of the 
         percentage of such shares which the Grantee is entitled to receive 
         in accordance with Subparagraph 2(a) will be made at termination 
         of the Restricted Period determined as if the Grantee had remained 
         employed in a Participating Position.

    (f)  In the event of a "Change in Control" of the Company, as defined 
         in the Plan, the Grantee shall immediately be entitled to have a 
         stock certificate issued in the name of such Grantee and delivered 
         to him/her representing the full number of the Restricted Shares, 
         without any restrictions other than such restrictions as may apply 
         to Common Stock generally or as may otherwise be required by 
         applicable federal or state law.  

    (g)  Notwithstanding anything in this Award to the contrary, in the event 
         that prior to a Change in Control the Grantee commits an act during 
         the Restricted Period, which act is determined by the Committee, 
         in its sole discretion, to be materially harmful to the best 
         interest of the Company, all rights of the Grantee in the 
         Restricted Shares as provided herein shall terminate.

3.  During the Restricted Period, the Grantee shall not be permitted to sell, 
    transfer, pledge or assign the Restricted Shares but shall be entitled 
    to the right to vote such shares and to receive dividends.  The 
    Restricted Shares shall be deemed to be subject to a substantial risk 
    of forfeiture within the meaning of Section 83 of the Internal Revenue 
    Code.


                                     4<PAGE>
<PAGE>

4.  Nothing contained in this Award shall limit whatever right the Company 
    or a subsidiary might otherwise have to terminate the employment of the 
    Grantee and the terms of this Award shall not be affected in any manner 
    by any employment or other agreement between the Grantee and the Company 
    or any subsidiary.

5.  This Award is not transferable by the Grantee otherwise than by will or 
    the laws of descent and distribution.

6.  This Award shall not be valid if such would involve a violation of any 
    applicable state law, and the Company hereby agrees to make reasonable 
    efforts to comply with any applicable state law.

7.  This Award shall not be valid if it would require registration under the 
    Securities Act of 1933, as amended, or under any similar federal 
    securities law then in effect, of the shares of Common Stock or other 
    securities to be delivered hereunder, and such registration shall not 
    then be effective.  The Company shall register the shares of Common 
    Stock or other securities covered by this Award under any such law if 
    (i) such registration shall be necessary to effect this Award and the 
    Board shall not determine that such registration would result in undue 
    expense or undue hardship to the Company, or (ii) the Board, in its 
    sole discretion, shall determine that such registration is desirable to 
    effect the purposes of this Award and would not result in undue expense 
    or undue hardship to the Company.

8.  The Committee shall make or provide for such adjustments in the number 
    and kind of shares or other securities subject to this Award as the 
    Committee may determine in accordance with the terms of the Plan.  

9.  The Committee shall administer this Award in accordance with the terms 
    of the Plan.  The interpretation of any terms and conditions contained 
    in this Award or in the Plan shall be made by the Committee whose 
    decision shall be final and binding upon the Grantee.

10. The Company shall have the right to deduct from any transfer of shares 
    or other payment under this Award an amount equal to the federal, state 
    and local income and employment taxes required to be withheld by it with 
    respect to such transfer or payment and, if the cash portion of any 
    such payment is less than the amount of taxes required to be withheld, 
    to require the Grantee or other persons receiving such transfer or 
    payment, to pay to the Company the balance of such taxes so required 
    to be withheld.  The Grantee may elect to satisfy the obligation in 
    whole or in part, (i) with respect to a Grantee who has not made an 
    election to recognize income currently in accordance with Section 83 
    of the Internal Revenue Code, by electing to have withheld, from the 
    shares required to be delivered to the Grantee in accordance with the 

                                     5<PAGE>
<PAGE>

    terms and conditions hereof, shares of Common Stock having a value equal 
    to the amount required to be withheld, or (ii) by delivering to the 
    Company other shares of Common Stock held by such Grantee.  The shares 
    used for tax withholding settlement will be valued at an amount equal to
    the fair market value of such Common Stock on the day the tax is 
    determinable (the "Tax Date").  Election by the Grantee to have shares 
    withheld or to deliver other shares of Common Stock for this purpose 
    will be subject to the following restrictions: (1) it must be made 
    prior to the Tax Date, and (2) it will be irrevocable.  



EXECUTED at Lawrenceville, Georgia, this ______ day of ______________, ____.


                                            NATIONAL VISION ASSOCIATES, LTD.


                                            By:______________________________
                                                  Authorized Officer


The undersigned hereby acknowledges receipt of the foregoing Restricted 
Stock Award and agrees to the provisions set forth therein.


                                            _________________________________
                                                  Signature of Grantee




                                     6<PAGE>
<PAGE>
                                 Exhibit A
                                 ---------

                                           
                                 RETURN ON                    PERCENTILE
COMPANY                          AVERAGE EQUITY*                RANKING  

Oakley                               78.7%
Sunglass Hut                         18.5%
Cole                                134.6%
Sterling Vision                       4.6%
Sola International                   19.7%
New West Eyeworks                   -65.3%
Bausch & Lomb                        12.1%
Haverty's                             9.0%
Rhodes                                8.7%
Zale Corporation                     10.4%












*  Represents the Return on Average Equity as determined only for the year 
   1995 in accordance with Steps #1 and #2 on Exhibit B and is not indicative 
   of a ranking based upon the Average Return on Average Equity over the 
   Restricted Period or a similar number of years in accordance with Step 
   #3 on Exhibit B.



                                     <PAGE>
<PAGE>
                                 Exhibit B
                                 ---------

1.  Add the beginning and ending shareholder's equity with respect to each 
    fiscal year of a given company beginning with or immediately prior to 
    each year of the Restricted Period and divide by two to arrive at the 
    Average Equity for each such year.

2.  Divide the Net Income as determined for each such year by the Average 
    Equity of the company for each such year to arrive at the Return on 
    Average Equity.  Net Income equals Reported Net Income less those 
    items required to be reported as unusual items.

3.  Add the Return on Average Equity for each year of the Restricted Period 
    as determined above and divide by the number of years in the Restricted 
    Period to arrive at the Average Return on Average Equity during the 
    Restricted Period.

    Example
    -------

    Assuming a four-year Restricted Period.

<TABLE>
<CAPTION>

                           1993         1992        1991         1990    
                           ----         ----        ----         ----    
<S>                        <C>          <C>         <C>          <C>     
Beginning Equity            550          492         465          404    
Ending Equity               650          550         492          465    
                           ----         ----         ---          ---    
                           1200         1042         957          869    
                             *2           *2          *2           *2    
                           ----         ----         ---          ---    
Average Equity              600          521         478.5        434.4  

Net Income                  100           97          86           75    

Return on          100 = 16.7%     97 =  18.6%     86 =  18.0%       75 =  17.3%    
Average Equity     ---            ---             ---               ---             
                   600            521             478.5             434.4           

*divided by

Year                     Return on Average Equity
- ----                     ------------------------

1990                              17.3%
1991                              18.0%
1992                              18.6%
1993                              16.7%
                                  -----
                                  70.6    divided by 4     =      17.65%      Average Return
                                                                              on Average Equity


</TABLE>

<PAGE>
<PAGE>

                               SCHEDULE

     The following individuals have executed this form agreement on 
February 12, 1997:


                            James Barden
                            Michael J. Boden
                            Sandra M. Buffa
                            Mitchell Goodman
                            Lonald R. Johnson
                            James W. Krause
                            D. Michael Lampman
                            Susan Meador
                            Angus C. Morrison
                            Robert W. Stein
                            Michael Thomas
                            Patric L. Welch





<TABLE>
<CAPTION>
                                    EXHIBIT 11

                          NATIONAL VISION ASSOCIATES, LTD.
                 STATEMENT RE: COMPUTATION OF PER SHARE EARNINGS
             (000's except net income per common share information)


                                                          Three Months Ended
                                                     -----------------------------
                                                     March 30,          March 29,
                                                       1996               1997   
                                                       ----               ----

<S>                                                  <C>                <C>
NET INCOME                                           $   991            $ 1,653
                                                     =======            =======

WEIGHTED AVERAGE COMMON SHARES  
OUTSTANDING                                           20,602             20,648

  Common stock equivalents using
   the treasury stock method                              40                130

AVERAGE COMMON SHARES                                -------            -------
OUTSTANDING AS ADJUSTED                               20,642             20,778      
                                                     =======            =======

NET INCOME PER COMMON SHARE                          $  0.05            $  0.08
                                                     =======            =======

</TABLE>


     SFAS Statement No. 128 "Earnings per Share" is effective for financial
statements for both interim and annual periods ending after December 15, 
1997.  Management anticipates that the statement, which revises the 
calculation for earnings per share, will not have a material affect on the 
computation of per share earnings.



<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE 
CONDENSED CONSOLIDATED BALANCE SHEET AT MARCH 29, 1997 (UNAUDITED) AND THE 
CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS FOR THE THREE MONTHS ENDED 
MARCH 29, 1997 (UNAUDITED) AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE
TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<CIK> 0000868263
<NAME> NATIONAL VISION ASSOCIATES, LTD.
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          JAN-03-1998
<PERIOD-START>                             DEC-29-1996
<PERIOD-END>                               MAR-29-1997
<CASH>                                           2,878
<SECURITIES>                                         0
<RECEIVABLES>                                    5,400
<ALLOWANCES>                                       402
<INVENTORY>                                     22,557
<CURRENT-ASSETS>                                31,518
<PP&E>                                          72,338
<DEPRECIATION>                                  29,439
<TOTAL-ASSETS>                                  79,666
<CURRENT-LIABILITIES>                           19,179
<BONDS>                                              0
                                0
                                          0
<COMMON>                                           206
<OTHER-SE>                                      31,355
<TOTAL-LIABILITY-AND-EQUITY>                    79,666
<SALES>                                         44,362
<TOTAL-REVENUES>                                44,362
<CGS>                                           20,143
<TOTAL-COSTS>                                   20,143
<OTHER-EXPENSES>                                20,971
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 488
<INCOME-PRETAX>                                  2,760
<INCOME-TAX>                                     1,107
<INCOME-CONTINUING>                              1,653
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     1,653
<EPS-PRIMARY>                                      .08
<EPS-DILUTED>                                      .08
        

</TABLE>


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