LANCIT MEDIA PRODUCTIONS LTD
10-K, 1996-09-23
MOTION PICTURE & VIDEO TAPE PRODUCTION
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                  SECURITIES AND EXCHANGE COMMISSION

                        WASHINGTON, D.C. 20549

                               FORM 10-K

[X]  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934 [FEE REQUIRED]

For the fiscal year ended     JUNE 30, 1996
                                   OR
[ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934 [NO FEE REQUIRED]

For the transition period from ___________ to ___________
                    Commission File Number: 1-10781
                    LANCIT MEDIA PRODUCTIONS, LTD.
        (Exact name of registrant as specified in its charter)

            New York
                13-3019470
(State or other jurisdiction of
                          (I.R.S. Employer Identification No.)
incorporation or organization)

601 West 50th Street, New York, New York                            10019
    (Address of principal executive offices)           (Zip Code)
Registrant's telephone number, including area code:  (212) 977-9100
Securities registered pursuant to Section 12(b) of the Act:
                                  None
Securities registered pursuant to Section 12(g) of the Act:
                Common Stock, par value, $.001 per share
                            (Title of Class)
      Indicate by check mark  whether the  registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934 during the preceding twelve (12) months or for such shorter period that the
registrant  was required to file such reports,  and (2) has been subject to such
filing requirements for the past ninety (90) days. Yes: x No:

      Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [ ]

      Aggregate  market value of voting  stock held by  non-affiliates:
$41,094,692 on September 9, 1996.

      Number  of  shares  of Common  Stock  outstanding:  6,188,634  on
September 9, 1996.

                   DOCUMENTS INCORPORATED BY REFERENCE
                                 None


<PAGE>


                                TABLE OF CONTENTS
                             FORM 10-K ANNUAL REPORT
                     FOR THE FISCAL YEAR ENDED JUNE 30, 1996
                         LANCIT MEDIA PRODUCTIONS, LTD.


Item No.                           Part I                            Page
      1         Business                                              I-1
      2         Property                                              I-10
      3         Legal Proceedings                                     I-10
      4         Submission of Matters to a Vote of Security Holders   I-11

                                     Part II
      5         Market for Registrant's Common Equity and Related
                  Stockholders Matters                                II-1
      6         Selected Financial Data                               II-2
      7         Management's Discussion and Analysis of Financial
                  Condition and Results of Operations                 II-3
      8         Financial Statements and Supplementary Data           II-9
      9         Changes in and Disagreements with Accountants on
                   Accounting and Financial Disclosure                II-9

                                    Part III
     10         Directors and Officers of the Registrant              III-1
     11         Executive Compensation                                III-5
     12         Security Ownership of Certain Beneficial Owners and
                   Management                                         III-12
     13         Certain Relationships and Related Transactions        III-13

                                     Part IV
     14         Exhibits, Financial Statement Schedules and Reports
                   on Form 8-K                                        IV-1
                Signatures                                            S-1







                                  I-11

                                PART I

Item 1.    Business

      Lancit Media  Productions,  Ltd. and subsidiaries (the "Company")
include  Lancit  Media  Productions,   Ltd.  ("Lancit"),   a  New  York
corporation  which was formed on June 11, 1979,  Lancit's  wholly-owned
subsidiaries,  Frame  Accurate,  Inc.  ("Frame  Accurate")  and  Lancit
Copyright   Corp.   ("LCC"),   as  well  as   Lancit's   majority-owned
subsidiary,  The Strategy Licensing Company,  Inc. ("Strategy") and its
majority-owned   subsidiary,   The  Puzzle  Place   Marketing   Company
("PPMC").

      Lancit is engaged in the  acquisition  and  development of properties for,
and the production of "franchise"-based television series, motion pictures, home
videos  and  interactive   media  products  for  children  and   family-oriented
audiences.  In the last five  years,  Lancit  shifted  its  emphasis  from being
primarily a provider of  production  services to others to that of a  developer,
producer and licensor of original  programming  and related  characters in which
Lancit  maintains a  significant  ownership  interest as well as  licensing  and
distribution rights.

      Frame  Accurate is a provider of  post-production  services  which include
personnel,  facilities,  graphics  and  dubbing as well as other  aspects of the
editing and finishing process.

      LCC's  primary  function  is to manage  copyrights,  trademarks  and other
intellectual  property  acquired from  producers,  including  Lancit,  and other
rights holders,  which properties are primarily character based, for the purpose
of maximizing  the returns on such  properties in all ancillary  markets such as
merchandise licensing and home video.

      In December 1993,  Lancit created Strategy by acquiring the majority of A.
J. Scanlan and Co.,  Inc.  ("Scanlan")  as well as the remaining 50% interest in
the  Scanlan/Drosnes  partnership (of which Scanlan was the other 50% owner) and
subsequently  merging Lancit's interest in each of these two entities.  Strategy
is a merchandise licensing and promotions company which performs licensing agent
functions for properties  and characters  owned by Lancit as well as for outside
clients including Sega of America, Broderbund Software and Sony Interactive.

      The Company is in the final  stages of  negotiating  a strategic  alliance
with a large media  company which will include a production  output  arrangement
for certain newly developed Lancit shows. The proposed transaction was initiated
by Allen &  Company,  Incorporated  under its  previously  announced  investment
banking relationship with Lancit.

Current Productions

      The  Puzzle  Place(R).  In  November  1991,  The  Corporation  for  Public
Broadcasting  ("CPB")  awarded  Lancit  and  Community  Television  of  Southern
California  ("KCET")  a  $4.5  million  grant,  one of  the  largest  children's
television grants in CPB's history,  to develop and produce The Puzzle Place(R),
designed to be the first new major  daily  preschool  series  created for public
television  since the  premiere  of "Sesame  Street".  The series  premiered  on
January  16, 1995 with an initial 40 episodes  delivered  to PBS and,  since its
debut,  has regularly  achieved the second  highest  average daily ratings among
daily PBS  children's  shows  based on ratings  in the top 32  metered  markets.
Episodes 41 - 65, produced between March 1995 and December 1995, began airing in
February 1996.

      The series features a cast of multi-ethnic  "people puppet" characters who
inhabit a  make-believe  workshop and together must solve the many  "puzzles" of
growing  up.  The  show is  intended  to teach  children  life  skills,  such as
understanding other people, evaluating choices and solving basic problems.

      The  funding  for the  production  and  post-production  of the  first  65
episodes,  as well as for related outreach and educational print materials,  has
come largely from underwriting grants from corporations,  foundations and public
broadcasting-related entities. These include major corporate funding grants from
Edison International ($3.5 million), IBM ($2 million) and Sears ($1 million) and
a  foundation  grant from  Carnegie  Corporation  of New York ($.3  million)  in
addition  to  initial  contributions  of $1.15  million  from  KCET and the $4.5
million from CPB. Lancit also subsequently secured additional contributions from
KCET and CPB totaling approximately $2.5 million.

      The Company and KCET share equal ownership in all ancillary  rights to the
series.  In addition,  Lancit  receives all producer fees which are allocated in
the annual  budgets  for the  series.  CPB is  entitled  to receive a 19% profit
participation  in ancillary  sales of the project but has verbally  committed to
invest  proceeds  which would  otherwise  be received  under this  participation
towards production.

      As of June 30, 1996, Lancit has received all but approximately $.8 million
of the full amount of the project grants and has recognized substantially all of
the revenues  related to them over a three year period  ending June 30, 1996. As
of June 30, 1996,  remaining promotion and outreach required under the CPB grant
for the series was near  completion.  Production and royalty revenues related to
The  Puzzle  Place(R)  accounted  for  approximately  48%,  83%  and  64% of the
Company's production and royalty revenues during the fiscal years ended June 30,
1996,  1995 and 1994,  respectively.  Lancit and KCET have  submitted  a funding
request  to CPB for a new  production  grant  to  support  the  development  and
production  of a third season of episodes of The Puzzle  Place(R).  Negotiations
regarding terms of such funding have been ongoing,  and the timing and extent of
new  production  for  the  series  will be  determined  by the  outcome  of such
discussions.

      Lancit has entered into licensing agreements involving The Puzzle Place(R)
with over 35 companies  which have  generated  initial  royalties as of June 30,
1996  totaling  over $11.5  million  (of which $7.1  million  has  already  been
received  as of  August  1996).  The  Company  recognized  a  large  part of the
copyright  holders' portion of these royalties  (approximately  $7.3 million) as
revenues  during the second half of its fiscal year ended June 30, 1995.  As had
been  anticipated,  revenues  related  to  the  copyright  holder's  portion  of
licensing royalties from the project during the fiscal year ending June 30, 1996
were limited since the Company,  as copyright  holder,  is not able to recognize
additional  revenues  from  product  sales  related  to these  agreements  until
individual  licensees  have recouped  their  initial  royalty  commitments.  The
initial line of The Puzzle Place(R)  licensed  products,  for the most part, was
introduced at retail in Fall 1995 and  substantially  all licensees are still in
the process of recoupment.

      During  fiscal  1994,  the  Company,  through  its  licensing  subsidiary,
Strategy,   established  a  joint  venture  with  KCET,   PPMC,  to  manage  the
exploitation  of the  various  ancillary  rights  associated  with  the  series.
Strategy has recognized  revenues of $1,325,868 and $1,351,007 during the fiscal
years ending June 30, 1996 and 1995,  respectively,  resulting  from its role in
the joint venture.  PPMC,  through  Strategy,  continues to actively service The
Puzzle Place(R)  licensee  accounts and generate fees from such activities.  The
television  series  continues  to perform  well as  measured  by  average  daily
television  ratings in the top 32 markets,  and recent  consumer and  site-based
promotions efforts have been well received.  However,  the Company believes that
early licensee and retailer  expectations for sales of licensed products related
to the property  were  excessively  high which,  when  combined with the product
introduction into an unusually weak overall retail climate, led to disappointing
retail sell-through of a number of product categories.  As a result, the Company
has determined it fiscally prudent to reduce its own financial  expectations for
these product  categories,  and, with KCET,  has agreed to  restructure  royalty
payment  schedules  and license  terms with  certain  licensees in order to more
closely reflect the  anticipated  future royalty stream expected to be generated
by those  particular  categories.  For the fiscal year ending June 30, 1996, the
Company  decided to record a non-cash  charge of $2.5  million to reflect  these
revisions.

      Based on past history of certain  other well  established  PBS  children's
series, consumer awareness levels appear to reach their peak several years after
a show's debut. Although there is no assurance that the same will hold true with
The  Puzzle  Place(R),  the  Company  is  continuing  to work  closely  with key
licensees  and  potential  retail  partners  to enhance  the  popularity  of the
property at retail. The Company is actively developing  large-scale  promotional
and  awareness-building  opportunities  for  The  Puzzle  Place(R)  including  a
recently  completed  successful  national  brand  cereal  promotion,  a national
fast-food chain premium promotion and a recently commenced  nationwide mall show
tour.

      The series has been licensed to an  international  television  distributor
who has placed the series for airing in various  countries around the world. The
series has already debuted  internationally.  Licensing programs are expected to
be implemented in several countries.

      Reading Rainbow(R). Lancit is the co-creator and has produced 130 episodes
of this award-winning  daily children's  series,  hosted by LeVar Burton, now in
its thirteenth broadcast season on over 300 PBS stations nationwide.  The series
was the  winner  of the 1996  Daytime  Emmy  Award for  "Outstanding  Children's
Series".  Each  episode  centers on  television  adaptations  of a picture  book
appropriate for beginning  readers.  The book  adaptations have been narrated by
such celebrities as Bill Cosby,  Jason Robards,  Tyne Daly and Whoopie Goldberg,
among others.  Each adaptation then provides a springboard for location segments
that expand on the themes and ideas from the featured book.

      Lancit has produced approximately ten new Reading Rainbow(R) programs each
year pursuant to a contract with GPN/NETV Network ("GPN") which has been renewed
on an annual basis for the past eleven years. Reading Rainbow(R) is a production
of GPN and  WNED-TV,  Buffalo  ("WNED"),  who  control  all rights to the series
including  merchandising  and  distribution.  Lancit and Frame Accurate are paid
fees for production,  directing and post- production  services  provided to this
series. Such revenues related to the series accounted for approximately 35%, 14%
and 27% of the Company's production and royalty revenues during the fiscal years
ended June 30, 1996, 1995, 1994,  respectively.  Funding for Reading  Rainbow(R)
has been  provided by PBS,  CPB, the  National  Science  Foundation  and others.
Lancit  has been  notified  by GPN that  funding  has been  committed  to ensure
continued  production of the series through at least September 1996. The Company
has  recently  engaged  in  discussions  with GPN and WNED  regarding  potential
opportunities  related to future  funding of the  series.  No  assurance  can be
provided regarding the successful resolution of these ongoing discussions.

      Backyard   Safari(TM).   The   Company  is   completing   production   and
post-production  on the initial  season of 13 half hour episodes of this natural
science  television  series for young  children  that,  as explained  below,  is
expected to premiere in early 1997.  The show  combines  live action field trips
with "3-D"  performance  animation  to explore the  wonders of nature.  Backyard
Safari(TM) has been the recipient of a $1.69 million underwriting grant from the
National  Science  Foundation  and has been  developed in  cooperation  with the
American Museum of Natural  History ("the  Museum").  The Company and the Museum
are in final stages of  negotiation  regarding a higher  visibility  association
between the Museum and the Backyard Safari(TM) series and property.

      In June 1994,  the Company and  Manhattan/Transfer  Edit  entered  into an
agreement    under   which   the   Company    utilizes   the    technology    of
Manhattan/Transfer's  digital  animation  stage to  create  the  motion  capture
effects   for   Backyard   Safari's(TM)   animated   co-host,    Crinkleroot(C).
Manhattan/Transfer Edit has a profit participation in the series.

      The  Company  has  been  actively   pursuing  and  evaluating   additional
production  funding from potential  production  partnerships,  license fees, and
from potential  sources of underwriting.  Management  believes that such efforts
will soon be enhanced by the  anticipated  announcement  of a commitment  from a
television  network to air the series, as well as by a more visible  association
between the Museum and the series.  Based on the most  recent  indications  from
network executives, the Company believes that the show will debut in early 1997.
Only in the event that the Company  were to receive no amounts  from any sources
of outside production funding (a scenario the Company considers  unlikely),  the
Company estimates that its remaining investment required for this project beyond
June 30, 1996 would be between $.5 million and $1.0 million.

      The Company  currently owns all rights to the Backyard  Safari(TM)  series
and  related   products  as  well  as  the   exclusive   right  to  license  the
Crinkleroot(C)  character as part of the series licensing effort.  Strategy will
act as  exclusive  licensing  agent for the  series in a wide  range of  product
categories.


Series in Development

      The following is a description of five "franchise"-based children's series
which are currently in active development.  There can be no assurance that these
series will  advance  beyond the  development  stage or that if  produced,  such
series will be successfully marketed to broadcast or cable networks.

      Seekers (the  "Smithsonian"  series).  In April 1995,  the Company and the
Smithsonian  Institution  signed an  agreement  to  jointly  develop a major new
action-adventure  television series designed to transport children ages eight to
twelve  into new  worlds of  discovery,  using  the  Smithsonian's  museums  and
treasures as catalysts.  In June,  1996,  the two parties  announced  successful
completion of the initial development phase of the series,  Seekers, and shortly
thereafter,  the Company initiated discussions with broadcast and cable networks
regarding a proposed Fall 1997 debut for the show.

      Recently celebrating its 150th anniversary, the Smithsonian is the world's
largest museum and research  complex,  encompassing  16 museums and the National
Zoo, and is home to over 140 million artifacts and specimens. The Seekers series
is intended to serve as a springboard for a new children's cross-media franchise
based  around  the  Smithsonian   which  is  expected  to  feature   significant
interactive,  print and merchandise components.  The Company and the Smithsonian
are  co-owners  of the Seekers  project,  while  Strategy  will act as exclusive
licensing agent.

      Danger Guys.  In May 1996,  the Company  acquired an exclusive  option for
television,  motion  picture,  home video and  merchandising  rights  (excluding
publishing) to this popular series of Harper Collins adventure stories for boys.
The Company is in active  negotiations  with a major cable network to develop an
action-adventure  series based on the property  which would be targeted to debut
in Fall 1997. There can be no assurance that these  negotiations  will lead to a
definitive  agreement.  Strategy is expected to act as exclusive licensing agent
for the property.

      Lemmings(R).  In fiscal  1994,  the  Company  reached  an  agreement  with
Psygnosis,  Ltd.,  now a UK-based  division  of Sony  Interactive,  whereby  the
Company  was  awarded  the  exclusive  option to  acquire  all  motion  picture,
television  and home  video  rights to  Lemmings(R),  one of the  all-time  best
selling  interactive  game  series.  In July 1996,  the Company  entered into an
agreement with an affiliate of Columbia TriStar  Television,  a division of Sony
Entertainment,  to create and co-produce an animated  television series based on
the  property.  Under  the  terms  of the  agreement,  the  Company  will act as
executive  producer on the project and will retain financial  participations  in
all  ancillary  income  generated  by  the  series  and  related  merchandising,
including sales of Lemmings(R) interactive products utilizing characters created
for the TV show. Strategy will act as exclusive licensing agent in North America
for the Lemmings(R) property. Pursuant to the terms of the agreement the Company
will not be required to provide production  funding for the series.  Lemmings(R)
electronic games have sold over 3.5 million units internationally since 1991 and
have  been  awarded  over  20  major  industry   honors,   including  Best  Home
Entertainment  Program and Best  Action/Arcade  Game of the Year by the Software
Publishers Association.

      Kid Pix(R).  In August 1996, the Company  announced its  acquisition of an
exclusive option from Broderbund Software,  Inc. for television,  motion picture
and home video  rights to Kid  Pix(R),  the  best-selling  series of  creativity
software  for  children.  Strategy  has  also  entered  into an  agreement  with
Broderbund  to act  as  exclusive  licensing  agent  for  this  property  in all
categories  outside of interactive  software.  Sales of Kid Pix(R) software have
surpassed one million units and the  acclaimed  drawing,  painting and animation
programs have been introduced in over 10 languages worldwide.

      Passporte Productions/Raven-Symone.  The Company is in the later stages of
negotiation   for  a   co-development   agreement  with  Passporte   Productions
("Passporte"),  one of whose principals is Raven-Symone, one of television's top
child stars (THE COSBY SHOW,  HANGIN' WITH MR.  COOPER).  Under the terms of the
proposed  agreement,   Passporte  will  be  based  at  the  Company's  New  York
headquarters.  The Company and Passporte intend to co-develop television, motion
picture  and  home  video  properties  specifically  with  Raven in mind and the
Company  will  also  receive  a  "first  look"  at  other   Passporte-originated
development  projects.  Strategy is in the latter  stages of  negotiation  of an
agreement  under which it will act as  exclusive  licensing  agent for  projects
co-developed  by the  Company  and  Passporte,  including  those  which  feature
Raven-Symone.


Family-Oriented Motion Pictures - In Development

      The following  family-oriented  motion  pictures are in various  stages of
development.  No  assurance  can be given that  development  will be  completed,
production  will  be  funded  or  any  resulting  motion  pictures  successfully
marketed.

      The  Giver.  In March,  1994,  the  Company  acquired  an  option  for the
exclusive  worldwide movie and television rights to this book which won the 1994
Newbery Medal as the most distinguished  young people's book of the year. During
1995, The Giver was the best-selling  children's fiction book in the nation. The
Company is currently  developing  the property as a feature  film.  In September
1994, actor Jeff Bridges and his production company,  AsIs Productions,  entered
into a co-development  and  co-production  agreement with the Company to develop
the story as a  theatrical  motion  picture.  A  screenplay  has  recently  been
submitted  by  screenwriter  Bob Weide and the Company is engaged in early stage
discussions with various Hollywood  studios that have expressed  interest in the
project.

      The Watsons Go To Birmingham - 1963. In March 1996,  the Company  acquired
an option for the exclusive worldwide motion picture,  television and home video
rights to The Watsons Go To Birmingham - 1963. The book was named a 1996 Newbery
Honor Book and also received the prestigious Coretta Scott King Award.

      The Company is in active  negotiations to co-develop and produce a feature
motion  picture  based on the property  with the  production  company of a major
Hollywood star. The star has agreed,  subject to script approval,  to play a key
role in the film. No assurance can be given that such  negotiations will lead to
an  agreement.  The Watsons Go To  Birmingham  - 1963  explores  one of the most
significant and heroic moments in the history of America's Civil Rights Movement
as seen through the eyes of an African-American child.


Areas of Proposed Growth

      Since  Lancit's  library of  quality  children's  programming  in which it
retains various  licensing  rights is growing,  the Company elected to enter the
licensing business and to establish in-house licensing  capabilities through the
acquisition  of Strategy,  whose  business is described  below,  and may look to
enhance such capabilities through  acquisitions,  joint ventures or the creation
of certain licensing-related businesses.

      Licensing Agent Activities

      Strategy  derives  its  revenues  from  fees on  royalties  generated  for
copyright  holders  including  Sega of  America,  Sony  Interactive,  Broderbund
Software  and  Humongous  Entertainment  as well as for Lancit  Copyright  Corp.
Strategy presently represents,  as agent, several of the most popular multimedia
characters of all time including Sonic the Hedgehog(TM), Lemmings(R), Kid Pix(R)
and  Putt-Putt(R),   the  purple  car.  Sonic  the  Hedgehog(TM)  accounted  for
approximately  36%, 37% and 83% of the  Company's  licensing  agent fee revenues
during the fiscal years ended June 30, 1996, 1995 and 1994, respectively.

      Strategy represents several Company-owned  children's properties including
The Puzzle Place(R), for which it manages worldwide licensing activities through
PPMC.  This property  accounted for  approximately  59% and 57% of the Company's
licensing  agent fee  revenues  during the fiscal  year ended June 30,  1996 and
1995, respectively.

      The Company  believes  that through  Strategy it is better able to control
the  merchandising  of its characters and properties while earning the licensing
agent fees that would  otherwise be paid to an outside  agent.  The Company also
intends to further build Strategy as a leading  independent  licensing agent and
promotions   company  seeking  to  represent  popular,   high-quality   licensed
properties  and brands which it believes have the potential to become  long-term
"franchises".  Strategy's  management  believes it has  established a leadership
position in the  representation of  interactive/multimedia-based  properties and
will also look to pursue attractive opportunities which involve what it believes
are unique consumer brands.

      Strategy was one of six nominees for the 1996 Licensing Agency of the Year
Award given by the International Licensing Industry Merchandisers' Association.


      Post Production Services

      Frame Accurate  occupies  approximately 20% of the Company's 17,000 square
feet  of   production/office   space   in   Manhattan   and   provides   various
post-production services for the Company's own productions.  Frame Accurate will
consider  using  these  facilities,  if  available,  to provide  post-production
services  to outside  producers.  Post-production  activities  include  off-line
analog  and  random  access  editing,  creation  of  special  effects,  computer
generated  3-D and  digitized  graphics and on-line  mastering  and  duplication
subsequent to the completion of production of a project.  Random access Avid(TM)
editing  systems,  as well as other  computer  hardware and software,  have been
purchased over the last few years to enhance Frame Accurate's range of services.

      Other Areas Under Consideration

      The Company  continues to evaluate  potential  business  opportunities  in
several markets which it believes present natural tie-ins to its core production
and licensing  businesses.  These markets include  specialty and  school-related
children's products, book publishing, animation and direct-to-consumer sales.


Competition

      Competition in the television  production,  distribution  and  syndication
industries is intense since there are numerous  suppliers of product,  including
motion picture  studios,  the  television  networks and  independent  television
production  companies.  Lancit  believes that it has  established a high profile
niche  as a  provider  of  high  quality,  non-violent  children's  programming,
competing in the past for  broadcast  commitments  and  production  funding with
projects of local PBS stations, Children's Television Workshop and a small group
of other independent production companies. As Lancit attempts to expand into new
growth areas including commercial television,  it faces more intense competition
from larger entities with greater experience and financial resources such as The
Walt Disney Company, Jim Henson Productions,  Scholastic Productions and certain
television  syndicators,  production  companies  and  networks  who will also be
looking to attract the children/family audience segments with their programming.

      In the  licensing  industry,  Strategy will face strong  competition  from
other independent  licensing agencies and from the in-house licensing  divisions
of other production companies and motion picture studios.

      With  respect to its  post-production  activities,  should  Frame
Accurate  elect to  provide  its  post-production  services  to outside
producers,  it would  face  significant  competition  from  many  other
independent post-production companies.
Employees

       As of August 30, 1996, the Company had 49 full-time employees, 32 of whom
are in operating  activities and 17 of whom are in  administration.  The Company
has an  in-house  staff of  production  personnel  as well as  researchers,  set
designers and a creative  director.  To augment its full time creative  staff in
order to meet the staffing  requirements of a production,  the Company contracts
with and/or uses,  from a large talent pool of available  individuals,  writers,
directors, technical and other production personnel, generally through paymaster
service or loanout companies.

       Other than being a party to  collective  bargaining  agreements  with the
American  Federation of Television and Radio Artists (with respect to The Puzzle
Place(R) and Backyard Safari(TM)) and the Writer's Guild of America, the Company
is not a party to any collective bargaining agreements. In addition, some of the
Company's  current  and  proposed  business  activities  may be  affected by the
existence  of  collective  bargaining  agreements  with the  Directors  Guild of
America  and the Screen  Actors  Guild,  since many of the  performing  artists,
writers,  technical  and other  production  personnel  that it may call upon are
members of unions or guilds.  The  extent to which  such  collective  bargaining
agreements may affect the Company is difficult to estimate.


Item 2.     Property

       The  Company's  principal  production  offices  and  its  post-production
service facility, as well as its executive offices, are located at 601 West 50th
Street,  New York, New York 10019 pursuant to two leases with the same unrelated
party. The combined leases cover approximately  17,000 square feet and both have
been  extended  for one year such that they now expire in  September  1997.  The
aggregate annual base rent is approximately $200,000 through September 1997. The
Company's  licensing  activities are based at One Morningside  Drive,  Westport,
Connecticut 06880 pursuant to a lease,  with an unrelated party,  expiring March
1999  for  approximately   3,500  square  feet  at  an  annual  base  rental  of
approximately  $68,000 plus certain  escalation  clauses.  The Company maintains
development offices at 9454 Wilshire Boulevard, Beverly Hills, California 90212,
pursuant  to a lease  with an  unrelated  party,  expiring  in  April  1997  for
approximately  930  square  feet at an annual  rental of  $24,000.  The  Company
believes that the facilities  mentioned above will be adequate for its needs for
the foreseeable future.



Item 3.     Legal Proceedings

       None

Item 4.     Submission of Matters to a Vote of Security Holders

       No matter was submitted to a vote of security  holders  during the fourth
quarter of the fiscal year covered by this report.


<PAGE>



IV-1


                                 PART II

Item 5.     Market  For   Registrant's   Common   Equity  and   Related
Stockholder Matters

       The  Company's  Common  Stock is traded in the  over-the-counter
market and quoted on the National  Association  of Securities  Dealers,
Inc.  Automated  Quotation  System  ("NASDAQ")  and  listed  under  the
symbol: "LNCT".

       The table set forth below shows, for the period  indicated,  the high and
low bid  quotations  on NASDAQ for the  Company's  Common  Stock.  These amounts
represent  quotations  between  dealers in  securities,  do not  include  retail
mark-ups,  mark-downs or commissions  and may not necessarily  represent  actual
transactions.

                                                          Bid
      Quarter Ended           Type of Security
                                                    High        Low
September 30, 1994            Common Stock            $16.25     $12.00
December 31, 1994             Common Stock            $16.13     $12.50
March 31, 1995                Common Stock            $15.38     $11.50
June 30, 1995                 Common Stock            $17.50     $10.88
September 30, 1995            Common Stock            $16.75     $12.50
December 31, 1995             Common Stock            $13.38     $10.63
March 31, 1996                Common Stock            $13.00      $8.88
June 30, 1996                 Common Stock            $14.00      $9.50



       The Company's  records  indicate  that, as of the record date of its most
recent annual meeting of shareholders, there were approximately 3,680 beneficial
owners of its Common Stock.

       The Company has not paid any dividends.


Item 6.     Selected Financial Data

       The selected consolidated  financial data with respect to the years ended
June 30, 1996, 1995,  1994, 1993 and 1992 is derived from the Company's  audited
consolidated  financial  statements.  The  information  below  should be read in
conjunction  with  the  Consolidated  Financial  Statements  and  related  notes
thereto.

                                    Year Ended June 30,
               ----------------------------------------------------------
                   1996        1995       1994          1993      1992
Statement of
  Operations
Data:
Revenues       $ 9,061,213  $17,882,479 $8,914,698   $3,670,990 $2,821,010
Income (loss)
from
continuing     $(3,700,713) $ 1,247,499 $   34,874   $ (996,823)$ (300,514)
operations (1)
Income (loss)
from
continuing
operations     $     (.60)  $     (.20) $      .01    $    (.25) $    (.10)
per common
share (1)
Weighted
average
shares used       6,177,051   6,365,741   6,154,223   3,944,010   3,018,340
in computation
Balance Sheet
  Data:
Total assets    $14,388,166 $22,395,858 $16,926,998  $2,274,509  $5,494,714



(1)  Fiscal  1996  includes  a charge of  $2,650,000,  or $0.43 per  share,  for
write-down related to project and restructuring charge.


<PAGE>


Item 7.    Management's  Discussion and Analysis of Financial Condition
and Results of Operations

      Fiscal 1996 as compared to Fiscal 1995

      Production and royalty  related revenue for the fiscal year ended June 30,
1996 decreased to $6,812,975 from  $15,532,607 in the fiscal year ended June 30,
1995 primarily as a result of reduced royalty  revenue,  and to a lesser extent,
lower  levels of  production  activity  related to The Puzzle  Place(R)  project
during fiscal 1996. In fiscal 1995, revenues included over $7 million of initial
copyright holder royalties from licensees of this project.  As of June 30, 1996,
substantially  all of these  licensees  were still in the  process of  recouping
initial  royalty  commitments  from  product  sales.  The Company is not able to
record additional revenues, as copyright holder, until individual licensees have
recouped the royalties previously recognized by the Company.

       Licensing  agent fees for the fiscal  year ended June 30,  1996  remained
relatively  constant at  $2,248,238  compared to  $2,349,872  in the fiscal year
ended June 30, 1995.

       Production  and royalty  related  expenses for the fiscal year ended June
30, 1996 decreased to $6,580,666 from  $13,550,150 in the fiscal year ended June
30, 1995  primarily  related to the  decreased  level of royalty and  production
activity for The Puzzle Place(R) series.  However,  such expenses represented an
unusually  high  percentage of related  revenues in fiscal 1996 primarily due to
copyright  holder expenses on The Puzzle Place(R) project  remaining  relatively
high during the fiscal 1996 period of licensee recoupment on the project.

       Licensing  agent - direct  costs for the fiscal  year ended June 30, 1996
remained  relatively constant at $1,175,699 compared to $1,184,345 in the fiscal
year ended June 30, 1995.  During fiscal 1996,  increased  personnel  costs were
offset by reduced travel costs.

       General and  administrative  expenses  for the fiscal year ended June 30,
1996 increased to $2,438,471  from  $2,168,827 in the fiscal year ended June 30,
1995. This increase is primarily the result of higher personnel,  facilities and
insurance costs as well as increased depreciation and amortization expense.

       A  write-down  related to a project and a  re-structuring  charge  during
fiscal 1996 amounted to $2,650,000.  The Company's decision to record a non-cash
project-related  charge in the amount of $2,500,000 primarily reflects revisions
in the Company's  future  anticipated  net royalty stream on The Puzzle Place(R)
project and an effort to adjust the  amortization  of film and program  costs to
those  anticipated  revenue  streams.   Additionally,  an  overall  decrease  in
production  activity  during  fiscal  1996  resulted  in a  downsizing  of staff
involved with certain projects and a resulting  restructuring charge of $150,000
including severance and other benefits paid to terminated employees.


<PAGE>


       Interest  income for the fiscal  year ended June 30,  1996  decreased  to
$276,570 from $506,316 in the fiscal year ended June 30, 1995.  This decrease is
primarily  the result of cash being used during the year which  reduced the cash
available for investment during the year.

       Provision  for income  taxes - current for the fiscal year ended June 30,
1996  increased  to $87,900 from $38,000 in the fiscal year ended June 30, 1995.
This  increase  is  primarily  due to state and  local  income  tax  liabilities
associated with the Company's profitable licensing subsidiaries.

       Minority interest in licensing  activities  decreased to $105,760 for the
fiscal year ended June 30, 1996 from $199,974 for the fiscal year ended June 30,
1995. This change is the direct result of the change in the profitability of the
licensing activities from year to year.

       Net loss for the fiscal year ended June 30, 1996 was $3,700,713, or $0.60
per share (which includes the  above-mentioned  write-down  related to a project
and restructuring charge amounting to $2,650,000, or $.43 per share) compared to
net income of $1,247,499,  or $0.20 per share, in the fiscal year ended June 30,
1995 as a result of the  combination of the factors  described  above.  Weighted
average shares  outstanding for the fiscal year ended June 30, 1996 decreased to
6,177,051  from  6,365,741  in the fiscal  year ended  June 30,  1995  primarily
reflecting the exclusion of outstanding dilutive stock options during the fiscal
1996 loss period.

       Fiscal 1995 as compared to Fiscal 1994

       Production and royalty related revenue for the fiscal year ended June 30,
1995 increased to $15,532,607  from $8,579,761 in the fiscal year ended June 30,
1994 primarily due to the Company  recognizing  the copyright  holder portion of
minimum  contractual  licensing  royalties  related  to a number  of The  Puzzle
Place(R) licensed product categories.

       Licensing  agent fee  revenue  for the fiscal  year  ended June 30,  1995
increased to  $2,349,872  from  $334,937 in the fiscal year ended June 30, 1994.
This  increase  is  primarily  the  result  of  increased  fees  from  Sonic the
Hedgehog(TM) and The Puzzle Place(R) properties.

       Production and royalty related expense for the fiscal year ended June 30,
1995 increased to $13,550,150  from $7,017,537 in the fiscal year ended June 30,
1994  primarily due to the increased  level of royalty  activity  related to The
Puzzle Place(R) series.
       Licensing  agent - direct  costs for the fiscal  year ended June 30, 1995
increased  to  $1,184,345  from  $676,765 in the fiscal year ended June 30, 1994
primarily due to increased personnel, trade show, travel, telephone and shipping
costs, all associated with the growth of the licensing agent operations.

       General and  administrative  expenses  for the fiscal year ended June 30,
1995 increased to $2,168,827  from  $1,630,860 in the fiscal year ended June 30,
1994.  This  increase  is  primarily  the  result  of  higher  personnel  costs,
professional  fees,  office,  facilities and insurance expenses and depreciation
and amortization, all associated with the Company's growth.

       Interest  income for the fiscal  year ended June 30,  1995  increased  to
$506,316 from $228,761 in the fiscal year ended June 30, 1994.  This increase is
primarily  the result of interest  earned over a full year on advances  received
from several licensees.

       Provision  for income  taxes - current for the fiscal year ended June 30,
1995 was $38,000.  This amount  primarily  represents the Company's income taxes
imposed by state and local authorities. This item was not a factor in the fiscal
year ended June 30, 1994.

       Minority  interest in  licensing  activities  resulted in a charge in the
amount of $199,974 for the fiscal year ended June 30, 1995 compared to a benefit
in the amount of $216,577 for the fiscal year ended June 30,  1994.  This change
is the direct result of the year to year improvement in the profitability of the
licensing activities.

       Net income for the fiscal  year ended June 30,  1995 was  $1,247,499,  or
$0.20 per share,  compared  to $34,874,  or $0.01 per share,  in the fiscal year
ended June 30,  1994 as a result of the  combination  of the  factors  described
above.  Weighted  average shares  outstanding for the fiscal year ended June 30,
1995  increased  to 6,365,741  from  6,154,223 in the fiscal year ended June 30,
1994  reflecting the exercise of the remaining  warrants from the  underwriter's
unit purchase option and of employee stock options.

       Fiscal 1994 as compared to Fiscal 1993

       Production and royalties  revenue for the fiscal year ended June 30, 1994
increased to $8,579,761  from  $3,670,990 in the fiscal year ended June 30, 1993
due to the increased level of production activity related to The Puzzle Place(R)
series and Changing Channels, an educational video.

       Licensing  agent fee revenue was  $334,937 for the fiscal year ended June
30,  1994.  These  revenues  were not a factor in the prior  fiscal  year as the
Company was not in this business prior to its acquisition of Strategy.

       Production and royalties  expense for the fiscal year ended June 30, 1994
increased to $7,017,537  from  $3,538,159 in the fiscal year ended June 30, 1993
due to the increased level of production activity.  However, production expenses
as a  percentage  of revenues  declined  significantly  primarily  due to a more
profitable mix of projects.

       Licensing  agent - direct  costs for the fiscal  year ended June 30, 1994
were $676,765.  These costs were not a factor in the  comparable  1993 period as
the Company was not in this business prior to its  acquisition  of Strategy.  In
addition,  the disproportionate  increase in these costs, in relation to revenue
earned,  is the result of the recognition of expenses incurred during the period
while  deferring  licensing  agent  fee  revenue  until  such  time as when  the
copyright holder contractual commitments with the licensees have been met.

       General and  administrative  expenses  for the fiscal year ended June 30,
1994  increased to  $1,630,860  from  $950,250.  This  increase is primarily the
result  of  higher  personnel  costs,   office  expenses  and  depreciation  and
amortization  associated with the Company's growth as well as additional general
and administrative expenses associated with the start up of licensing activities
and expansion of post-production capabilities in the current fiscal year.

       Write-off  of film costs and  program  rights were not  necessary  in the
fiscal  year ended June 30,  1994  compared  to a  write-off  of $269,569 in the
fiscal  year  ended June 30,  1993.  The prior year  write-offs  were  primarily
associated with projects  produced prior to June 30, 1989 and were the result of
management redirecting its efforts towards the Company's more current projects.

       Interest  income for the fiscal  year ended June 30,  1994  increased  to
$228,761  from $90,165 in the fiscal year ended June 30, 1993.  This increase is
primarily  the  result  of the  additional  proceeds  from  warrant  and  option
exercises being invested.

       Minority  interest in licensing  activities  resulted in a benefit in the
amount of $216,577 for the fiscal year ended June 30, 1994.  This item was not a
factor in the 1993 fiscal year as the Company commenced licensing  activities in
the current fiscal year.

       Net income for the fiscal year ended June 30, 1994 was $34,874 ($0.01 per
share)  compared to a net loss of $996,823  ($0.25 per share) in the fiscal year
ended June 30,  1993 as a result of the  combination  of the  factors  described
above.  Weighted  average shares  outstanding for the fiscal year ended June 30,
1994  increased  to 6,154,223  from  3,944,010 in the fiscal year ended June 30,
1993 reflecting the exercise of warrants,  options and underwriter unit purchase
options as well as the inclusion of dilutive common share equivalents.

Liquidity and Capital Resources

      The Company's  balance sheet  remains in healthy  condition  with cash and
cash  equivalents as of June 30, 1996 of approximately  $3.4 million,  a current
ratio of 3.3 to 1 and no long-term debt.

      Cash used in operating  activities was approximately  $3.9 million for the
fiscal  year ended June 30,  1996,  compared  to the use of  approximately  $3.5
million  for the fiscal year ended June 30,  1995.  During the fiscal year ended
June 30, 1996, a decrease in accounts  receivable of approximately  $4.4 million
was offset by a decrease in deferred  revenues of the same amount,  resulting in
net  additions  to film and program  costs of $3.2  million  (excluding  project
write-down)  combined with a net loss of approximately  $1.0 million  (excluding
the  fourth  quarter  adjustments),  both of  which  were  partially  offset  by
depreciation and other  amortization of approximately  $.4 million,  to comprise
the majority of the cash used in operating activities.

      Cash used in investing  activities  was  approximately  $163,000,  for the
fiscal year ended June 30, 1996,  compared to the use of approximately  $335,000
for the fiscal  year  ended June 30,  1995.  This use of cash is  primarily  the
result of the Company's continued expansion of Frame Accurate's  post-production
capabilities.

      As of June 30,  1996,  the Company was in the final  stages of  completing
remaining  elements  associated with the airing of and outreach for the first 65
episodes  of The  Puzzle  Place(R).  As a result  of the  Company's  success  in
attracting  significant  corporate  underwriting grants to the project and after
taking into account the portion of project  funding  expected to be  contributed
via such  agreements  and by the  Company's  partner on the project,  KCET,  the
Company  estimates  that  its  remaining  contribution  will be less  than  $0.1
million.  With respect to The Puzzle Place(R)  licensing effort, the Company and
KCET have agreed to, and may in the future,  extend the license term and payment
schedule for certain  licensees in order to more closely reflect the anticipated
royalty stream generated by those particular categories.

      The Company is completing  production and  post-production  on the initial
season of 13 episodes of Backyard  Safari(TM),  which is being partially  funded
through a major grant from the National Science Foundation. The Company has been
actively pursuing and evaluating  additional  production  funding from potential
production  partnerships,   broadcast  license  fees,  as  well  as  sources  of
underwriting.  Only in the event the  Company  were to receive  no amounts  from
these sources of outside  production  funding (a scenario the Company  considers
unlikely), the Company estimates that its remaining investment required for this
project would be between $.5 million and $1.0 million.

      Management  believes that its present cash position and overall  liquidity
will enable the Company to meet its current commitments. Additional capital will
be required,  however,  in order for the Company to  aggressively  pursue growth
opportunities   involving  production,   post-production  and  licensing-related
activities  which may arise over the foreseeable  future.  In December 1995, the
Company  announced that it had retained Allen & Company as its investment banker
to pursue strategic  alliances with larger media companies,  where the structure
of such an  alliance  could  include an equity  investment  in the  Company.  On
September  11, 1996,  the Company  announced  that it was in the final stages of
negotiating a strategic  alliance with a large media company which would include
a production output  arrangement for certain newly developed Lancit shows. Also,
citing  business  opportunities  believed  to be  available  to it, the  Company
decided to no longer  pursue its  previously  announced  proposed  purchase of a
minority  stake  in EPI Ltd.  Management  does not  expect  inflation  to have a
significant  impact on the  business.  CAUTIONARY  STATEMENT FOR PURPOSES OF THE
"SAFE HARBOR" PROVISIONS OF THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

      The Company desires to take advantage of the new "safe harbor"  provisions
of the Private Securities Litigation Reform Act of 1995 and advises readers that
this report includes  forward-looking  statements that involve known and unknown
risks and uncertainties which may cause the Company's  development and financial
performance in future periods to differ materially from anticipated developments
and  performance  expressed  in any  forward-looking  statements  made by, or on
behalf of, the Company. These risk factors include, among others:

The ability of the Company to secure timely production funding;

      Risks generally  associated with the production of a television series and
      other  entertainment  products such as (a) the availability of appropriate
      time slots for  children's  and family  entertainment  programming;  (b) a
      serious  strike  threat  that  could  delay  production   schedules;   (c)
      availability  of  a  star  or  other  key  individual(s)  associated  with
      production of a series, movie or other project;

      Network and studio  acceptance of television and motion picture  projects;
      pricing, purchasing, financing,  operational,  advertising and promotional
      decisions by intermediaries in the distribution  channel;  and the effects
      of  vertical  integration  of  companies  in the media  and  entertainment
      industry,  the effects of which could be to reduce the  opportunities  for
      independent producers, suppliers and distributors;

      Less than anticipated  consumer  acceptance of  entertainment  projects or
      licensed  products,  and factors affecting the life cycle of entertainment
      projects and licensed products;

      Underutilization  of the Company's  post-production  facilities  resulting
      from, among other things, production slowdowns or inefficiencies;

      Difficulties  or delays in the  development,  production  and marketing of
      entertainment  projects  and/or  licensed  products,  including,  but  not
      limited  to,  a  failure  to  complete  production  of new  projects  when
      anticipated and failures related to another party's  inability to perform,
      which could, for example, affect the licensees' ability to manufacture, or
      consumer demand for, licensed products;

      Non-renewal  of  annual  contracts  with  production-related
      customers; and

      The  ability  of the  Company  to  successfully  negotiate  and enter into
      agreements to acquire  rights,  develop,  produce,  market and  distribute
      entertainment and licensing projects.

      The  effects  of,  and  changes  in,  consumer  tastes,  economic  and tax
      policies,  social  and  economic  conditions,  and laws  and  regulations,
      including   governmental   action  or  legal   proceedings   relating   to
      intellectual  property rights and intellectual  property  licenses and the
      adoption of new, or changes in, accounting policies.


Item 8.     Financial Statements and Supplementary Data

       See financial statements set forth in Item 14 of this annual report.

Item 9.    Changes in and  Disagreements  with Accountants on
           Accounting and Financial Disclosure

       None



<PAGE>


- -----------------------------------------------------------------------
                               PART III
- -----------------------------------------------------------------------

Item 10.    Directors and Executive Officers of the Registrant

       The directors and executive officers of the Company are:

Name               Age   Position
Cecily Truett      47    Chairman of the Board of Directors, Chief
                         Executive
                           Officer and Director
Laurence A. Lancit 48    President, Chief Operating Officer and
                         Director
Gary M. Stein      39    Executive Vice President - Corporate
                         Development
Orly  Wiseman      38    Senior Vice President - Production
Gary  Appelbaum    38    Senior Vice President,  Chief Financial
                         Officer  and Treasurer
Arlene J. Scanlan  41    President, Strategy
Marjorie Kaplan    41    Senior Vice President - Marketing and Sales
Jane M. Abernethy  39    Vice  President - Legal and Business Affairs
Noel Resnick       45    Senior Vice  President - Development
David Michaels     33    Vice  President - Motion Pictures
Marc L. Bailin     44    Secretary and Director
Joseph Kling       65    Director
John R. Costantino 50    Director

       Each of the  directors  serves from the date of  election  until the next
annual meeting of  stockholders  and until a successor is elected and qualified.
Each of the officers serves at the discretion of the Board of Directors from the
date of election  until the next annual  meeting of the Board of  Directors  and
until a successor is elected and qualified.

       CECILY  TRUETT is a co-founder  of the Company and has served as
Chairman of the Board of Directors and Chief  Executive  Officer of the
Company  since  March  1989.  From  the  Company's  inception  in  1979
through March 1989,  Ms. Truett served as Executive  Vice  President of
the  Company.  From 1978 to 1979,  Ms.  Truett was Project  Director of
Books and  Broadcasting  For Children,  an  international  symposium in
children's  media.   Between  1974  and  1978,  she  was  an  associate
producer/producer  for South Carolina  Educational  Television  Network
("SCET").  Ms. Truett has served as a Blue Ribbon
panelist  for the  Emmy  Awards  and as a judge  at the  Prix  Jeunesse
International  Awards  for  children's  programs.  Ms.  Truett has also
written  an  Emmy  Award-winning  episode  of  Reading  Rainbow(R).   Ms.
Truett is  the wife of  Laurence A. Lancit.

       LAURENCE  A.  LANCIT  is  co-founder  of the  Company  and has  served as
President,  Chief  Operating  Officer and as a Director of the Company since its
inception in 1979, as well as Treasurer through June 1995. From 1977 to 1979, he
was a  producer/director  for the Network for Continuing  Medical  Education,  a
major distributor of medical  information  productions to hospitals  nationwide.
From 1971 to 1977, Mr. Lancit was a producer/director for SCET, a PBS affiliate.
During this period,  his credits included Director of "Lowell Thomas Remembers",
a series of 44 half hours, and "10 Years of Firing Line" with William F. Buckley
Jr. In June 1992, Mr. Lancit received a 1992 Daytime Emmy Award as Best Director
In A Children's Series for his efforts on Reading Rainbow(R).  Mr. Lancit is the
husband of Cecily Truett.

       GARY  M.  STEIN  has  served  as  Executive  Vice   President   Corporate
Development  since  March 1990 and has acted as a  financial  consultant  to the
Company since March 1988.  From 1987 to 1989, Mr. Stein served as an independent
financial  consultant  to a wide  variety  of media and  entertainment  industry
clients,  assisting them with their corporate  development  needs.  From 1984 to
1987,  Mr. Stein was Senior Analyst - Investment  Banking at Rosenkrantz  Lyon &
Ross, a NYSE member brokerage firm now known as Josephthal Lyon & Ross, where he
helped form the firm's  corporate  finance  division  and  serviced  many of its
corporate  clients.  From 1980 to 1984, he served as  Rosenkrantz'  Growth Stock
Analyst.

       ORLY WISEMAN has been  supervising  producer of Reading  Rainbow(R) since
1982 and in April 1993 was  promoted to Senior Vice  President  Production  from
Vice  President  -  Production.  During  her  tenure,  the  series  has been the
recipient of every major award in children's programming,  including nine Emmys,
the Prix Jeunesse  International and the Peabody.  Prior to joining the Company,
Ms. Wiseman served as producer for Hearst/ABC  Cable and a variety of commercial
television projects.

       GARY  APPELBAUM,  who joined the Company as Vice  President  and
Controller  in October  1992,  became a Senior Vice  President  and the
Chief  Financial  Officer in October  1993. In June 1995, he became the
Treasurer  as well.  Mr.  Appelbaum  worked for Madison  Square  Garden
Corporation from 1989 to 1992,  first as Assistant  Controller and then
as  Vice  President  and  Controller.  Prior  to  that,  Mr.  Appelbaum
worked for Four M  Manufacturing  as Corporate  Controller from 1988 to
1989.  Mr.  Appelbaum  is a C. P. A. and received a Masters in Business
Administration from New York University in 1987.

       ARLENE J. SCANLAN has been  president of Strategy  since its inception in
April 1991.  From 1984 to 1991,  Ms. Scanlan was Vice President of Licensing and
Merchandising  at United Media where she was  responsible  for the licensing and
marketing of such classic properties as "Garfield" and "Snoopy".  Prior to that,
Ms. Scanlan  created and implemented  the in-house  licensing and  merchandising
division at Marvel Comics.

       MARJORIE   KAPLAN   joined   the   Company   in   March   1994   as  Vice
President-Marketing  and Sales and in March 1995 became a Senior Vice President.
Prior to that Ms.  Kaplan was Director of  Advertising  for Kraft  General Foods
where she had responsibilities in the area of brand positioning, advertising and
strategy.  Before that Ms.  Kaplan was Vice  President,  Account  Supervisor  at
Ogilvy  & Mather  where  her  clients  included  General  Foods,  TWA and  AT&T.
Additionally,  Ms.  Kaplan has worked in  television  program  development  as a
consultant to Warner Amex.

       JANE M.  ABERNETHY,  Vice President - Legal & Business  Affairs,
joined the Company in October  1995.  Ms.  Abernethy  was an  associate
with the  entertainment  law firm of Frankfurt,  Garbus,  Klein & Selz,
P.C.  from April 1991  through  September  1995.  From  September  1986
through March 1991,  Ms.  Abernethy was a corporate  associate with the
firm now known as Kramer,  Levin,  Naftalis &  Frankel.  Ms.  Abernethy
is a  graduate  of  New  York  University  School  of  Law  (J.D.)  and
Princeton  University  (A.B.).  She serves on the Board of Directors of
Cause Effective,  Inc., a non-profit  technical  assistance provider to
other non-profits.

       NOEL RESNICK, Senior Vice President - Development,  joined the Company in
February  1996. Ms.  Resnick has been an award winning  independent  producer of
children's  and family  entertainment  since 1986. In addition to developing and
producing both live action and animation for network and cable  television,  she
produced the critically  acclaimed film The Little  Kidnappers (1990 - recipient
of the Banff Television  Festival "Rockie" Award for Best Children's  Program of
1991)  as  well  as  the  highly  rated   trilogy  of  Not  Quite  Human  movies
(1987,1989,1992)  for Disney.  Other recent Executive  Producing credits include
the animated ABC Weekend Special The Magic Flute (1994), ABC Afterschool Special
Magical  Makeover  (1994),  CBS  Storybreak   wraparounds  (1993)  and  the  CBS
Schoolbreak  Special  But He Loves Me (1991).  Her  production  of the 100th ABC
Afterschool  Special The Gift of Amazing  Grace was awarded the 1987 NAACP Image
Award  for Best  Children's  Special.  From 1976 - 1986 she  served  in  several
executive  positions at ABC Television in the children's and family  programming
arena where she was  responsible  for the  development  and  production of ABC's
Afterschool Specials,  Weekend Specials,  primetime family specials and Saturday
morning series.

      DAVID MICHAELS,  Vice President - Motion  Pictures,  joined the Company in
March 1996.  From 1994 through  February 1996,  Mr.  Michaels  developed  motion
picture projects for Le Bad,  Incorporated,  the production company for director
Russell  Mulcahy  (Highlander,   Ricochet,  The  Shadow).  Concurrently,  as  an
independent  producer  through his own company,  Good Medicine Films,  Inc., Mr.
Michaels  developed  a number of  projects  including  Lenya  which is now being
developed  as a  joint  venture  between  Largo  Entertainment  and  BMG  for  a
biographical motion picture,  based upon the life of German composer Kurt Weill,
which is expected to be directed by Michael Ballhaus  (cinematographer for films
directed by Martin  Scorsese and Robert  Redford).  From 1992 through 1994,  Mr.
Michaels worked as a writer/producer with Media, Incorporated,  a television and
commercial  production company.  In addition,  during 1991 to 1995, Mr. Michaels
worked  as a  freelance  editor  for the New  York  Times  creating  advertorial
sections  for the paper.  Prior to that,  Mr.  Michaels  was a story  editor for
Lorimar-Telepictures.

       MARC L. BAILIN has served as Secretary  and as a Director of the
Company  since  the  Company's  inception  in  1979.  He  is  a  senior
partner of Rubin, Bailin,  Ortoli,  Mayer, Baker & Fry LLP and has been
engaged in the  practice  of  entertainment  and  corporate  law in New
York and  California for nineteen  years.  Mr. Bailin has served as the
line  production  attorney  for the Reading  Rainbow(R)  series since its
creation  and has served as Executive  Producer of nine feature  length
action  motion  pictures.  Mr. Bailin is also a Director and founder of
Virtu  Management  Group,  Ltd., a business  management  and  financial
affairs  firm for a  variety  of  leading  motion  picture,  prime-time
television and daytime  television  personalities.  Mr. Bailin attended
New York  University  and  Boston  University  Schools of Law (J.D.) as
well as Columbia  University  Graduate School of Business  (M.B.A.) and
Yale College (B.A.).

       JOSEPH  KLING has served as a Director  of the Company  since 1993.  From
1985 to 1989,  Mr. Kling was Vice  Chairman  and  President of View Master Ideal
Group.  From  1989 - 1991,  he was  President  of  Sharon  Industries,  Inc.,  a
manufacturer and distributor of toy products.  Since 1991, he has been President
of PAMSCO Inc., a consulting company.  Mr. Kling is on the Board of Directors of
Russ Berrie & Co., a New York Stock  Exchange-listed  designer  and  marketer of
gift products worldwide.

       JOHN R.  COSTANTINO  has served as a Director  of the  Company  since May
1995. From 1978 to 1984, Mr.  Costantino was a Senior Tax Partner at Touche Ross
& Co. where he served as Managing  Tax Partner of the firm's New York  practice.
From  1984 to  1985,  he was  President  and  Managing  Director  of  Integrated
Acquisition  Corporation.  From  1985 to  1987,  he was  Senior  Executive  Vice
President and Chief Operating Officer of Conair  Corporation.  Since 1987 he has
been a private investor and is presently a Principal of Walden Partners Ltd. Mr.
Costantino  is a member of the Board of Directors of Brooklyn  Bancorp Inc. (the
holding  company for Crossland  Federal  Savings Bank), a Trustee of the General
Electric  Company's  family  of funds  and is also a  director  of a  number  of
domestic and  international  companies.  He is an attorney and certified  public
accountant admitted to practice in New York State.

Section 16(a) Beneficial Ownership Reporting Compliance

       Under United States securities laws, the Company's directors and officers
and persons who own more than ten  percent of the Common  Stock are  required to
file initial  reports of ownership and reports of changes in ownership  with the
SEC.  Based solely on its review of copies of such  reports  received or written
representations from certain reporting persons, the Company believes that during
the fiscal year ended June 30, 1996, all filing requirements under section 16(a)
of the Securities  Exchange Act of 1934 (the "Exchange  Act")  applicable to its
directors  and  officers  and holders of more than 10% of its Common  Stock were
complied  with  except for the filing of Form 3 by Mr.  Michaels,  the filing of
Form 4 by Mr. Kling, Mr. Lancit and Ms. Truett and the filing of Form 4 for four
transactions by Ms. Wiseman.

Item 11.    Executive Compensation

       The following  table sets forth the aggregate cash  compensation  paid or
accrued by the Company for services rendered during the three fiscal years ended
June 30, 1996, 1995 and 1994 to the Company's  chief  executive  officer and the
four other most highly  compensated  executive officers to whom aggregate annual
compensation  (salary and bonus)  exceeded  $100,000  (collectively,  the "Named
Executive Officers").

                       SUMMARY COMPENSATION TABLE

                                            Annual Compensation
                                                                      Securities
                        Year                                   Underlying
Name and                Ended                       Other      Options/SARs
Principal               June 30,  Salary   Bonus  Compensation
Positions                                                       (#)

Cecily Truett             1996   $146,600 $10,665     $26,051     -
(Chief Executive          1995    133,300   2,000      43,357     -
Officer                   1994    122,519   2,000       7,759     -
 and   Chairman  of  the
Board)

Laurence A. Lancit        1996   $146,600 $10,665     $36,575     -
(President and Chief      1995    133,300   2,000      23,744     -
 Operating Officer)       1994    122,519   2,000      20,317     -


Arlene                J.  1996  $133,665  $10,665      $4,070     -
Scanlan                   1995   125,000    2,000       3,810   5,000
(President of Strategy)   1994   100,000    2,000          -   25,000


Orly Wiseman              1996  $123,625 $10,665       $3,969  32,500
(Senior Vice President -  1995   111,250   2,000        3,397  15,000
  Production)             1994   98,125    1,750        1,500  17,500


Marjorie Kaplan           1996  $108,848 $10,665      $43,180  57,500
(Senior  Vice  President  1995    80,415               22,001  15,000
- -              Marketing  1994    23,949   2,000        5,987  25,000
and Sales)
                                       -



<PAGE>


        In  October  1995,  the  Company  entered  into  employment  agreements,
covering  the term  October 1, 1995 - October 1, 1998,  with its Chairman of the
Board and Chief Executive Officer and its President and Chief Operating Officer.
Each agreement calls for a base annual salary starting at $150,000 for the first
year.  The base  salary of each of the  remaining  two  years of the  agreements
increases by a minimum of the annual  increase in the consumer  price index with
the actual  amount of the increase  being  determined by the Board of Directors.
These  individuals are eligible to participate in the Company's  incentive bonus
plan. In addition, the Chief Executive Officer and Chairman of the Board was one
of the individuals  responsible for creating The Puzzle Place(R) and,  according
to the  agreement  with the Writers  Guild of America,  is entitled to receive a
share,  which  amounted  to  $19,803  and  $34,830  for  fiscal  1996 and  1995,
respectively, of the royalties associated with the licensing of that property.

       The Company,  at the time of the acquisition of Strategy,  entered into a
three year employment  agreement,  effective July 1, 1993, with the President of
Strategy.  The agreement  provided for a base salary of $125,000 in fiscal 1996.
In addition,  the agreement called for this individual to receive,  on an annual
basis,  a performance  bonus equal to a set  percentage of certain  established,
annually increasing levels of Strategy's pretax income. Also, at the time of the
acquisition,  this  individual was granted  options to purchase 25,000 shares of
the  Company's  common  stock,  all of which  are  currently  exercisable.  This
employee is eligible to participate in the incentive  bonus plan.  Following the
expiration of the agreement,  this individual's employment was continued without
an employment agreement at the existing base salary.

       On March  16,  1994,  the  Company  entered  into a two  year  employment
agreement  with its Senior Vice  President - Marketing and Sales.  The agreement
called for a base salary of $80,000 as well as an annual non-refundable  advance
against  commissions in the amount of $20,000 per year. During fiscal 1996, this
individual's base annual salary was increased to $100,000 retroactively to March
16, 1995. Also, under the terms of the agreement this individual was granted the
following options under the 1990 Plan: (a) at the commencement of the agreement,
options covering 25,000 shares of common stock; (b) on the first  anniversary of
the agreement,  options  covering 10,000 shares of common stock;  and (c) on the
second  anniversary of the agreement,  options  covering 10,000 shares of common
stock, all of which are currently  exercisable.  Also, this employee is eligible
to participate in the incentive bonus plan.  Following the expiration of the two
year agreement, this individual's employment was continued without an employment
agreement at a base salary of $107,500  and with the same annual  non-refundable
advance against commissions.

       Under the incentive bonus plan referred to in this section,  officers, as
a group,  receive a bonus of 5% of pretax income (before bonus),  for the fiscal
year,  provided that (i) pretax income (before bonus) for such fiscal year is at
least $250,000,  (ii) net income for such fiscal year exceeds net income for the
prior fiscal year and (iii) net income is at least $.05 per share  (adjusted for
stock  splits  and stock  dividends),  on a fully  diluted  basis.  There was no
accrual under this plan for fiscal 1996.

Common Stock Options

       In July 1990,  the Company  adopted the 1990 Stock Option Plan (the "1990
Plan")  covering  200,000  shares  of the  Company's  Common  Stock,  which  was
increased,  over the years,  to 1,000,000  shares,  pursuant to which  officers,
directors,  consultants  and  employees  of the Company are  eligible to receive
non-qualified, or to the extent allowed, incentive stock options. The 1990 Plan,
which expires on July 19, 2000, is  administered  by the  Compensation  Advisory
Committee  (the "Advisory  Committee") of the Board of Directors.  To the extent
permitted under the express  provisions of the 1990 Plan, the Advisory Committee
has authority to determine the selection of  participants,  allotment of shares,
price and other conditions of purchase of options and administration of the 1990
Plan in order to attract and retain persons  instrumental  to the success of the
Company.  Stock options granted under the 1990 Plan are exercisable for a period
of up to 10 years from the date of grant at an exercise  price which is not less
than the fair market value of the Common Stock on the date of the grant,  except
that the term of an  incentive  stock  option  granted  under the 1990 Plan to a
stockholder  owning more than 10% of the outstanding Common Stock may not exceed
five years and its  exercise  price may not be less than 110% of the fair market
value of the Common Stock on the date of the grant.

       In December  1994,  the Company  adopted the 1994  Non-Employee  Director
Non-Qualified  Stock Option Plan (the "1994 Plan")  authorizing  the issuance of
options  covering  45,000  shares of the Company's  common  stock.  Non-employee
Directors of the Company are eligible to  participate in the 1994 Plan. The 1994
Plan provides that each non-employee  Director shall be granted 3,000 options on
the day of their initial appointment and annually thereafter on the day of their
re-election.  The exercise  price per share for each option  granted will be the
fair market value of the shares on the date of grant. Each option is exercisable
one year from the date of grant and  expires  no later  than ten (10) years from
the date of grant.

       The  following  table sets forth all grants of stock  options  during the
fiscal year ended June 30, 1996 to the Named Executive Officers. The Company has
not issued any SARs.

                  Option/SAR Grants In Last Fiscal Year

                                                           Potential
                                                      Realizable Value at
                                        Individual   Assumed Annual Rates
                               Grants                         of
                                                           Stock Price
                                                        Appreciation1
                             % of
                 Number      Total
                 of         Options
                 Securities Granted   Exercise
                 Underlying    to     or Base  Expiration 0%($)  5% ($) 10% ($)
                 Options    Employees Price
                  Granted   in Fiscal   ($)      Date

                            Year
Cecily Truett         -        -         -         -        -       -      -
Laurence A.           -        -         -         -        -       -      -
Lancit
Arlene J.             -        -         -         -        -       -      -
Scanlan
Orly Wiseman      17,500     4.6%     10.94     12-20-05    -   120,374 305,052
                  15,000     3.9%      9.38     03-14-06    -    88,438 224,120

Marjorie Kaplan   17,500     4.6%     10.94     12-20-05    -   120,374 305,052
                  10,000     2.6%      9.38     03-13-00    -    20,204  43,509
                  30,000     7.8%      9.38     03-14-06    -   176,877 448,240

- ---------------------

1     The dollar amounts under these columns are the result of  calculations  at
      0% and  at  the 5% and  10%  rates  set  by the  Securities  and  Exchange
      Commission  for the maximum  option term and therefore are not intended to
      and may not accurately forecast possible future  appreciation,  if any, in
      the price of the Company's Common Stock.













       The  following  table  sets  forth  information  with  respect to options
exercised by each of the Named  Executive  Officers during the fiscal year ended
June 30, 1996 and the number and value of their  unexercised  options as of June
30, 1996.

Aggregated Option Exercises in Last Fiscal Year and Fiscal Year End Option
Values

                                        Number of         Value of
                                       Securities       Unexercised
                                       Underlying       In-the-Money
                                      Unexer- cised      Options at
                                       Options at     Fiscal Year End
                                        Fiscal Year
                                        End (#)            ($)1
                  Shares    Value
                           Realized             Unexer-             Unexer-
       Name      Acquired     ($)   Exercisable cisable Exercisable cisable
                    on
                 Exercise
                    (#)
Cecily Truett         -         -        -         -         -         -
Laurence A.           -         -        -         -         -         -
Lancit
Arlene Scanlan        -         -      21,667    8,333       -         -
Orly Wiseman       6,000    54,000     47,500   17,500    34,688    13,125
Marjorie Kaplan       -         -      80,000   17,500    92,500    13,125
- ---------------------

1     The value of unexercised  options was determined based upon the average of
      the closing bid and closing  ask price of the  Company's  Common  Stock on
      June 30, 1996.

       On January 1, 1994,  the  Company  adopted a combined  401K  Savings  and
Profit  Sharing Plan (the "Plan").  The Plan provides for immediate  eligibility
for all  employees  of the Company as of January 1, 1994 and  eligibility  after
completion  of six months of service  for all  employees  of the  Company  whose
employment commenced after January 1, 1994. The 401K Savings portion of the Plan
provides  for an employer  match which is  determined  on an annual  basis.  For
calendar years 1996,  1995 and 1994, the Company  declared a match of 50% of the
first 6% of any employee elective  deferrals.  The Profit Sharing portion of the
Plan provides for an employer  discretionary  contribution,  on an annual basis,
which is reduced by any 401K employer match already received. For calendar years
1996, 1995 and 1994, the Company  declared a profit sharing  contribution in the
amount of 3% of eligible compensation reduced by any 401K employer match already
received.

Compensation Committee Interlocks and Insider Participation

       Laurence A. Lancit, the Company's  President,  serves on the Compensation
Committee of the Board of Directors (the  "Compensation  Committee")  and on the
Compensation  Advisory Committee which administers the 1990 Plan. Cecily Truett,
the Company's Chairman,  also serves on the Compensation Advisory Committee.  No
executive   officer  of  the  Company  served  on  the  board  of  directors  or
compensation  committee of any entity which has one or more  executive  officers
serving  as a  member  of the  Company's  Board  of  Directors  or  Compensation
Committee.

Compensation Committee Report on Executive Compensation

       The Compensation  Committee has the authority and responsibility
for  approving  the overall  compensation  strategy for the Company and
reviewing  and making  recommendations  to the Board of Directors  with
respect to the  Company's  executive  compensation.  See "Common  Stock
Options" for a  description  of the  Compensation  Advisory  Committee.
The  Compensation  Committee  is  comprised  of two outside  Directors,
Marc L. Bailin and John R.  Costantino,  and a Named Executive  Officer
and   Director,   Laurence  A.  Lancit.   The   Compensation   Advisory
Committee  is  comprised  of Marc L.  Bailin,  Laurence  A.  Lancit and
Cecily Truett.

       General Compensation Policy. The Compensation  Committee's overall policy
is to offer the Company's executive officers unique and competitive compensation
opportunities.  The  Company  uses stock  options as a form of  compensation  to
retain key personnel  while  maintaining  salary  levels which the  Compensation
Committee  believes are lower than industry norms. The Compensation  Committee's
objectives are (i) to create a  performance-oriented  environment  with variable
compensation  based  upon the  achievement  of annual and  longer-term  business
results;  and (ii) to focus management on maximizing  shareholder  value through
stock option based compensation.

       The  Compensation  Committee is authorized  (i) to establish and maintain
compensation  guidelines  for salaries and merit pay  increases  throughout  the
Company;  and (ii) to make  specific  recommendations  to the Board of Directors
concerning the compensation of executive officers of the Company,  including the
Chief Executive Officer.

       Chief Executive Officer Compensation. Compensation paid by the Company to
the Chief Executive  Officer of the Company is determined in accordance with the
general  compensation policy of the Company set forth above. For the three years
ended  September 30, 1995, Ms.  Truett's salary was paid pursuant to an existing
employment  agreement.  The  compensation  provisions  of  the  renewal  of  her
employment agreement were based on a number of factors, including her experience
as  Chairman  of the Board and  Chief  Executive  Officer  of the  Company,  her
performance as such for the Company since its inception in 1979 and compensation
levels for other chief executive officers in companies of similar size, business
and  complexity.  The  policies and  programs  initiated  by Ms.  Truett and the
Company's President and Chief Operating Officer,  Laurence A. Lancit,  since the
Company's  inception have resulted in the growth and success of the Company.  No
specific  quantitative  value was assigned to these factors in  determining  Ms.
Truett's compensation.

       Ms. Truett's bonus paid in fiscal 1996 consisted of an equal share of the
total amount available, for fiscal 1995 performance, to all individuals eligible
to participate in the Company's  incentive bonus plan during fiscal 1995 as well
as an amount  equal to her 1994  calendar  year end bonus.  There was no accrual
under the incentive bonus plan based on fiscal 1996 performance.

                              Submitted by:

    Compensation Committee of the
          Board of Directors            Compensation Advisory Committee
Marc L. Bailin    Laurence A. Lancit  Marc L. Bailin   Laurence A. Lancit
         John R. Costantino                     Cecily Truett

            The graph set forth below  shows,  for the period from June 30, 1991
through June 30, 1996,  the  cumulative  total return of the common stock of the
Company,  as compared with a broad equity market index, in this case, the NASDAQ
Market Index,  and with a published  industry  index,  in this case, MG Industry
Group 471 - Motion Picture Production, Distribution and Theaters as published by
Media General Financial Services.

      COMPARATIVE 5-YEAR CUMULATIVE TOTAL RETURN AMONG THE COMPANY,
                 NASDAQ MARKET INDEX AND MG GROUP INDEX1

[Line graph with the following plot points]

                                           FISCAL YEAR ENDING
                        --------------------------------------------------
                         1991     1992    1993    1994     1995    1996

Lancit Media              100    221.43   671.43  785.71  942.86   657.14
Productions
NASDAQ Market Index       100    107.75   132.27  145.04  170.11   214.14
MG Group Index            100    121.18   145.93  148.51  189.34   214.21

1     Assumes $100 invested on June 30, 1991 and assumes  dividends  reinvested.
      As of Fiscal year ended June 30, 1996.
Item 12.    Security   Ownership  of  Certain   Beneficial  Owners  and
Management

       The following table sets forth, as of September 9, 1996, the ownership of
the Company's  Common Stock held by (i) each person who owns of record or who is
known by the Company to own beneficially  more than 5% of such stock,  (ii) each
of the directors of the Company,  (iii) each of the Named Executive Officers and
(iv) all of the Company's  directors  and officers as a group.  As of such date,
the Company had  6,188,634  shares of Common Stock issued and  outstanding.  The
number of shares  and the  percentage  of the  class  beneficially  owned by the
persons  named in the table and by all  directors  and  executive  officers as a
group is presented in accordance  with Rule 13d-3 of the Securities and Exchange
Commission and includes,  in addition to shares actually issued and outstanding,
unissued shares which are subject to issuance upon exercise of options within 60
days.  Except as otherwise  indicated,  the persons named in the table have sole
voting and dispositive power with respect to all securities listed.

                           SECURITY OWNERSHIP
                                                    Number of    Percent
                                                     Shares      of
                                                  Beneficially    Class

                                                     Owned        (%)

Laurence A. Lancit............................        1,149,238 2  18.6%
Cecily Truett.................................        1,149,238 2  18.6%
Marjorie Kaplan...............................           80,000 3   1.3%
Arlene J. Scanlan.............................           61,667 3   *
Orly Wiseman..................................           61,000 4   *
John R. Costantino............................           26,400 5   *
Marc L. Bailin................................           24,000 6   *
Joseph Kling..................................            5,000 3   *
All Directors and Officers as a Group (12             1,610,905 3  24.6%
persons)1.....................................

*     Less than 1%

1     Address is c/o Lancit Media  Productions,  Ltd., 601 West 50th Street, New
      York, New York 10019 for all officers and directors.

2     Laurence A. Lancit and Cecily  Truett are husband and wife.  Includes  (i)
      560,653  shares of Common  Stock  held by the named  individual's  spouse,
      2,932 held by the named individual's  children and 25,000 shares held by a
      trust for the benefit of the named individual's children, and (ii) 560,653
      shares of Common Stock held by the named individual. Each named individual
      disclaims beneficial ownership of the shares held by the spouse.

3     Includes  options to purchase  the  following  number of shares:  Marjorie
      Kaplan - 80,000,  Arlene J. Scanlan - 21,667,  Joseph  Kling - 3,000,  all
      Officers and Directors as a group - 352,567.

4     Includes  options  to  purchase  7,500  shares  owned  by Mr.  Ed
      Wiseman,  Ms.  Wiseman's  husband,  in which options Ms.  Wiseman
      disclaims  any  beneficial  interest,  and  options  to  purchase
      47,500 shares owned by Ms. Wiseman.

5     Includes  options  to  purchase  13,400  shares  owned by  Walden
      Partners,  Ltd.,  of which Mr.  Costantino  is a vice  president,
      director  and  principal,  and options to purchase  3,000  shares
      owned by Mr. Costantino.

6     Includes 15,000 shares owned by Marie Valdes, M.D., wife of Mr. Bailin, in
      which shares Mr. Bailin disclaims any beneficial interest,  and options to
      purchase 3,000 shares owned by Mr.
      Bailin.


Item 13.    Certain Relationships and Related Transactions

       The Company's general counsel is Rubin,  Bailin,  Ortoli,  Mayer, Baker &
Fry,  LLP of which Marc L. Bailin is a partner.  The Company  paid legal fees of
$121,157,  $135,140 and $113,965 to Rubin, Bailin,  Ortoli,  Mayer, Baker & Fry,
LLP and its predecessor  firm, for the years ended June 30, 1996, 1995 and 1994,
respectively.

       The Company has entered into an arrangement  with Walden  Partners,  Ltd.
("Walden"),  pursuant to which  Walden will provide the Company with regular and
customary consulting advice involving matters relating to the Company's internal
operations,  corporate transactions and financial markets. The arrangement has a
term  commencing  October 20, 1995 and ending October 31, 1996.  Pursuant to the
arrangement,  the  Company  pays Walden a monthly fee of $833.34 and has granted
Walden an option under the 1990 Plan to purchase  13,400  shares of Common Stock
with an  exercise  price  equal to the market  price of the Common  Stock on and
expiring five years from the date the term  commenced.  John R.  Costantino is a
vice president, director and principal of Walden.


<PAGE>


- -----------------------------------------------------------------------
                                PART IV
- -----------------------------------------------------------------------

Item 14. Exhibits,  Financial  Statement  Schedules and Reports on Form
8-K

(a)(1)
Financial Statements                                          Page

         Independent Auditors' Report                         F-2

         Consolidated Balance Sheet - June 30, 1996 and 1995  F-3

         Consolidated Statement of Operations - Years Ended
           June 30, 1996, 1995 and 1994                       F-4

         Consolidated Statement of Stockholders' Equity Period from July 1, 1993
           through June 30, 1996 F-5

         Consolidated Statement of Cash Flows - Years Ended
           June 30, 1996, 1995 and 1994                       F-6

         Notes to Consolidated Financial Statements           F-7

(a)(2)   Financial Statement Schedules

         No schedules are submitted  because none are applicable or they are not
         required  or because the  required  information  is not  material or is
         included in the financial statements or the notes thereto.

(b)   Reports on Form 8-K

         Not Applicable

(c)   Exhibits

     3.1 Certificate of  Incorporation  of the Registrant,  as amended (Filed as
         Exhibit 3.1 to the  Registrant's  Quarterly Report on Form 10-Q for the
         quarter ended December 31, 1995 and incorporated herein by reference.)

     3.2 By-Laws  of  the  Registrant,  as  amended  (Filed  as
         Exhibit  3.4 to  Amendment  No. 1 to the  Registrant's
         Registration  Statement No.  33-40701-NY  on Form S-18
         and incorporated herein by reference.)



(c)   Exhibits (cont'd.)

   10.1  Employment Agreement with Laurence A. Lancit.

   10.2  Employment Agreement with Cecily Truett.

   10.10 Form of Merger and Acquisition  Agreement  between the
         Registrant and GKN Securities Corp.  (Filed as Exhibit
         10.9 to the  Registrant's  Registration  Statement No.
         33-40701-NY  on Form S-18 and  incorporated  herein by
         reference.)

   10.11 Leases for premises at 601 W. 50th St.,  New York,  NY
         (Filed   as   Exhibit   10.1   to   the   Registrant's
         Registration  Statement No.  33-40701-NY  on Form S-18
         and incorporated herein by reference.)

   10.12 1990 Stock Option Plan,  as amended  through  December,  1995 (Filed as
         Exhibit  10.12 to  Registrant's  Quarterly  Report on Form 10-Q for the
         quarter ended December 31, 1995 and incorporated herein by reference.)

   10.13 1994 Non-Employee Director  Non-Qualified Stock Option Plan, as amended
         through  December,   1995  (Filed  as  Exhibit  10.13  to  Registrant's
         Quarterly  Report on Form 10-Q for the quarter ended  December 31, 1995
         and incorporated herein by reference.)

   10.16 Incentive  Bonus Plan (See the  description  thereof  appearing  in the
         paragraph  immediately  preceding the caption "Common Stock Options" in
         Item 11.)

   10.18 Consulting Agreement with Walden Partners, Ltd.

   21    Subsidiaries  of the  Registrant  (Filed as Exhibit 21 to  Registrant's
         Annual  Report  on Form  10-K for the  year  ended  June  30,  1995 and
         incorporated herein by reference.)

   23    Consent of Feldman Radin & Co., P.C.


<PAGE>


               LANCIT MEDIA PRODUCTIONS, LTD. AND SUBSIDIARIES

                          INDEX TO FINANCIAL STATEMENTS






                                                       PAGE
                                                      NUMBER

INDEPENDENT AUDITORS' REPORT                           F-2

CONSOLIDATED BALANCE SHEET                             F-3

CONSOLIDATED STATEMENT OF OPERATIONS                   F-4

CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY         F-5

CONSOLIDATED STATEMENT OF CASH FLOWS                   F-6

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS             F-7-18























                                       F-1

                                       F-2
                       INDEPENDENT AUDITORS' REPORT


To The Stockholders and
   Board of Directors of
Lancit Media Productions, Ltd.


      We have audited the  accompanying  consolidated  balance  sheets of Lancit
Media  Productions,  Ltd. and Subsidiaries as of June 30, 1996 and 1995, and the
related statements of operations,  stockholders'  equity and cash flows for each
of the three years in the period ended June 30, 1996. These financial statements
are the  responsibility of the Company's  management.  Our  responsibility is to
express an opinion on these financial statements based on our audits.

      We conducted our audits in accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

      In our opinion,  the consolidated  financial  statements referred to above
present fairly, in all material respects, the financial position of Lancit Media
Productions, Ltd. and Subsidiaries as of June 30, 1996 and 1995, and the results
of its operations and cash flows for each of the three years in the period ended
June 30, 1996 in conformity with generally accepted accounting principles.




                                      /s/ Feldman Radin & Co., P.C.
                                    Certified Public Accountants

New York, New York
August 28, 1996






                LANCIT MEDIA PRODUCTIONS, LTD. AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEET

                                                            June 30,
                                                  ------------------------------
                                                      1996             1995
                                                  --------------   -------------

                                     ASSETS

CURRENT ASSETS:
  Cash and cash equivalents                     $     3,358,230  $    7,395,238
  Accounts receivable                                 2,683,433       5,811,788
  Film and program costs, net                         5,527,106       4,600,483
  Prepaid expenses                                      268,175          81,867
                                                  --------------   -------------

TOTAL CURRENT ASSETS                                 11,836,944      17,889,376

ACCOUNTS RECEIVABLE - NON-CURRENT                     1,378,078       3,105,670

PROPERTY AND EQUIPMENT, NET                             832,606       1,060,878

GOODWILL, NET                                           279,754         296,206

DEPOSITS                                                 60,784          43,728
                                                  --------------   -------------

TOTAL ASSETS                                    $    14,388,166  $   22,395,858
                                                  ==============   =============

                      LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
  Accounts payable and accrued expenses         $       732,158  $      411,657
  Participations payable                              1,199,991         906,363
  Deferred revenue                                    1,651,279       5,131,240
                                                  --------------   -------------

TOTAL CURRENT LIABILITIES                             3,583,428       6,449,260
                                                  --------------   -------------

PARTICIPATIONS PAYABLE - NON-CURRENT                    598,461       1,220,148
                                                  --------------   -------------

DEFERRED REVENUE - NON-CURRENT                          828,713       1,767,059
                                                  --------------   -------------

COMMITMENTS AND CONTINGENCIES

MINORITY INTEREST                                        94,056         (11,704)
                                                  --------------   -------------

STOCKHOLDERS' EQUITY:
  Common stock, $.001 par value, authorized
    15,000,000 shares; issued and outstanding
      6,187,634 shares at June 30, 1996 and
      6,157,634 shares at June 30, 1995                   6,188           6,158
  Additional paid-in capital                         12,579,402      12,566,306
  Retained earnings (accumulated deficit)            (3,302,082)        398,631
                                                  --------------   -------------

TOTAL STOCKHOLDERS' EQUITY                            9,283,508      12,971,095
                                                  --------------   -------------

TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY      $    14,388,166  $   22,395,858
                                                  ==============   =============

                See notes to consolidated financial statements.

                                      F - 3

                 LANCIT MEDIA PRODUCTIONS, LTD. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENT OF OPERATIONS




                                                    Year ended June 30,
                                           -------------------------------------
                                               1996         1995         1994
                                           -----------   ----------   ----------
REVENUES:
  Production and royalties                $  6,812,975  $ 15,532,607 $ 8,579,761
  Licensing agent fees                       2,248,238    2,349,872      334,937
                                           -----------   ----------   ----------

                                             9,061,213    17,882,479   8,914,698
                                           -----------   ----------   ----------

OPERATING EXPENSES:
  Production and royalties                   6,580,666    13,550,150   7,017,537
  Licensing agent - direct costs             1,175,699     1,184,345     676,765
  General and administrative                 2,438,471     2,168,827   1,630,860
  Write-down related to project and          2,650,000        --           --
    re-structuring charge                  -----------   ----------   ----------

                                            12,844,836    16,903,322   9,325,162
                                           -----------   ----------   ----------

INCOME (LOSS) FROM OPERATIONS               (3,783,623)      979,157   (410,464)

INTEREST INCOME - NET                          276,570       506,316     228,761
                                           -----------   ----------   ----------

INCOME (LOSS) BEFORE PROVISION FOR
   INCOME TAXES AND MINORITY INTEREST      (3,507,053)    1,485,473    (181,703)

PROVISION FOR INCOME TAXES - CURRENT          (87,900)      (38,000)      --

MINORITY INTEREST                            (105,760)     (199,974)     216,577
                                           -----------   ----------   ----------

NET INCOME (LOSS)                        $ (3,700,713)  $ 1,247,499  $    34,874
                                           ===========   ==========   ==========

NET INCOME (LOSS) PER SHARE            $        (0.60)        0.20         0.01
                                           ===========   ==========   ==========

WEIGHTED AVERAGE SHARES                     6,177,051     6,365,741    6,154,223
                                           ===========   ==========   ==========












                See notes to consolidated financial statements.

                                      F - 4





                LANCIT MEDIA PRODUCTIONS, LTD. AND SUBSIDIARIES
                 CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY




                                                            Retained
                                                Additional  Earnings    Total
                               Common Stock      Paid-in   (Accumu-     Stock-
                             -----------------               lated      holers'
                             Shares    Amount    Capital    Deficit)    Equity
                            --------  -------  ----------  --------- -----------

BALANCE - July 1, 1993       4,455,322$ 4,455  $5,617,874 $ (883,742) $4,738,587

Shares issued in connection
 with exercise of options and
  warrants (net of exp       1,591,312  1,592   6,597,803      --      6,599,395
Shares issued in connection
 with acquisition               55,000     55     185,570      --        185,625
    Net income                    --      --        --         34,874     34,874
                              -------- -------  ----------  --------- ----------

BALANCE - June 30, 1994     6,101,634  6,102   12,401,247  (848,868)  11,558,481

Shares issued in connection
 with exercise of options and
  warrants (net of expe         56,000     56     165,059      --        165,115
Net income                        --       --        --     1,247,499  1,247,499
                              --------  ------- --------- ----------  ----------

BALANCE - June 30, 1995      6,157,634   6,158  12,566,306    398,631 12,971,095

Shares issued in connection with
 exercise of options (net
  of expenses)                 30,000      30      13,096      --         13,126
Net loss                         --       --         --   (3,700,713)(3,700,713)
                            --------  -------  ----------  ---------  ----------

BALANCE - June 30, 1996     6,187,634  $6,188 $12,579,402 $(3,302,082)$9,283,508
                            ========  =======  ==========  =========  ==========

















                See notes to consolidated financial statements.

               LANCIT MEDIA PRODUCTIONS, LTD. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENT OF CASH FLOWS

                                                        Year ended June 30,
                                                  ------------------------------
                                                    1996      1995       1994
                                                  --------- ---------  ---------

CASH FLOW FROM OPERATING ACTIVITIES:
  Net income (loss)                          $ (3,700,713) 1,247,499 $  34,874 
                                                --------- ---------  ---------
Adjustments  to  reconcile  net  income  (loss)  to  net  cash  from   operating
 activities:
  Amortization of film and program costs        3,869,945  6,334,297 4,695,339
  Write-down related to project                 2,500,000      -          -
  Depreciation and other amortization             407,313    348,615   214,857
  Minority interest                               105,760    199,974  (211,677)

Changes in operating assets and liabilities:

(Increase) decrease in accounts
  receivable - current                          3,128,355 (3,796,488)(1,317,300)
(Increase) decrease in accounts
  receivable - non-current                      1,227,792 (3,105,670)     --
Additions to film and program costs            (7,076,993)(8,557,597)(5,878,777)
(Increase) decrease in prepaid expenses          (186,308)   (24,491)   (18,529)
(Increase) decrease in deposits receivable        (17,056)     2,185      3,701
Increase (decrease) in accounts payable
  and accrued expenses                            320,501      6,440   (212,832)
Increase (decrease) in participations
  payable - current                               293,628    906,363      --
Increase (decrease) in participations
  payable - non-current                          (341,462) 1,220,148      --
Increase (decrease) in deferred
  revenue - current                            (3,479,961) 1,611,401  2,912,751
Increase (decrease) in deferred
  revenue - non-current                          (938,346)   111,921  1,655,138
                                                 --------- ---------  ---------
                                                 (186,832)(4,742,902) 1,842,671
                                                 --------- ---------  ---------

CASH PROVIDED (USED) IN OPERATING ACTIVITIES   (3,887,545)(3,495,403) 1,877,545
                                                 --------- ---------  ---------

CASH FLOWS FROM INVESTING ACTIVITIES:
  Purchase of property and equipment             (162,589)  (334,680)  (877,245)
  Net cash acquired in acquisition                   --        --        33,889
                                                  --------- ---------  ---------

CASH PROVIDED (USED) IN INVESTING ACTIVITIES     (162,589)  (334,680)  (843,356)
                                                  --------- ---------  ---------

CASH FLOWS FROM FINANCING ACTIVITIES:
  Issuance of common stock                         13,126    165,115  6,599,395
                                                  --------- ---------  ---------

CASH PROVIDED (USED) IN FINANCING ACTIVITIES       13,126    165,115  6,599,395
                                                  --------- ---------  ---------

NET INCREASE(DECREASE) IN CASH AND
  CASH EQUIVALENTS                             (4,037,008)(3,664,968) 7,633,584

CASH AND CASH EQUIVALENTS - beginning of year   7,395,238 11,060,206  3,426,622
                                                   --------- ---------  --------

CASH AND CASH EQUIVALENTS - end of year       $ 3,358,230  7,395,238 $11,060,206
                                                  ========= =========  =========

CASH PAID DURING THE YEAR FOR:
  Income taxes                                  $   35,867 $  14,684   $    -- 
                                                  ========= =========  =========




                See notes to consolidated financial statements.

                                      F - 6


         LANCIT MEDIA PRODUCTIONS, LTD. AND SUBSIDIARIES

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


Lancit Media  Productions,  Ltd. and Subsidiaries (the "Company")
includes  Lancit  Media   Productions,   Ltd.   ("Lancit"),   its
wholly-owned  subsidiaries  Frame  Accurate,  Inc.  ("Frame") and
Lancit  Copyright  Corp.  ("LCC")  and its 85% owned  subsidiary,
The Strategy Licensing Company, Inc. ("Strategy").

Lancit is engaged in the  acquisition and development of properties for, and the
production  of  high  quality   "franchise"  -  based   television   series  and
made-for-television and feature motion pictures for children and family-oriented
audiences.

Frame  is a  provider  of post  production  services  which  include  personnel,
facilities,  graphics  and  dubbing as well as other  aspects of the editing and
finishing process.

LCC's primary function is to acquire properties from producers and other rights'
holders,  which are primarily character based, for the purpose of maximizing the
returns on those properties in all ancillary markets.

Strategy is a  merchandising/licensing  company which performs  licensing  agent
functions for  properties  and characters  owned by various  copyright  holders,
including  Strategy  affiliates.  Strategy is the majority partner in The Puzzle
Place Marketing Company,  a joint venture with Community  Television of Southern
California ("KCET").

1.    SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

      A. Basis of Presentation - The consolidated  financial  statements include
      the accounts of Lancit, Frame, LCC and Strategy. All material intercompany
      accounts and transactions have been eliminated.

      B. Cash and Cash  Equivalents  - The Company  considers  all highly liquid
      temporary cash  investments  with an original  maturity of three months or
      less when purchased, to be cash equivalents.

      C. Accounts Receivable - Accounts receivable primarily consists of amounts
      still to be received  from  remaining  minimum  contractual  royalties and
      underwriting  agreements.  Amounts still to be received from the remaining
      minimum  contractual  royalties  result from the copyright holder entering
      into agreements  with licensees  whereby the Company has licensed them the
      right,  during  a  specified  term,  to  utilize  the  copyright  holder's
      copyright.  Such amounts are due no later than the conclusion of specified
      time periods which,  for the most part,  occur within the next twenty-four
      months. Amounts still to be received from existing underwriting agreements
      are due mostly within the next fiscal year.

      D. Film and  Program  Costs - Film and  program  costs  ("project  costs")
      (which includes  acquisition  and development  costs such as story rights,
      scenarios and scripts,  production  costs including  salaries and costs of
      talent,  production overhead and post-production  costs) are stated at the
      lower of cost less  accumulated  amortization or net realizable  value and
      are deferred and amortized under the "individual  film forecast method" as
      required by Statement of Financial  Accounting Standards No. 53 ("SFAS No.
      53").  Project costs are  amortized in relation to the revenue  recognized
      from each project,  and  amortization is calculated  based on management's
      latest  estimate of the  project's  gross profit margin over its remaining
      life.  Film and program  costs are  re-evaluated  periodically  and,  when
      necessary, are written down to net realizable value.

      E.   Property  and  Equipment - Property  and  equipment is
      stated  at cost.  Depreciation  is  provided  for using the
      straight-line  method over the estimated useful life of the
      related asset.

      F. Goodwill - Goodwill resulting from business acquisitions represents the
      remaining  unamortized  value of the excess of the acquisition  costs over
      the fair value of the net assets of the  business  acquired.  Goodwill  is
      amortized on a straight-line basis over a period not to exceed 20 years.

      G.  Participations  Payable - Participations  payable represent the amount
      due for profit participations and residuals. The participation amounts are
      recorded  at the same  time  that the  revenue  which  gives  rise to such
      participations, is recorded. Participants are paid when the actual cash is
      received and when the entitled payees have been identified.

      H. Deferred  Revenue - Deferred  revenue  consists of licensing agent fees
      remaining  to be  recognized  based on  guaranteed  royalties,  as well as
      production  funding  received but not yet  recognized as revenues based on
      percentage  of  completion.   The  fees  from  guaranteed   royalties  are
      recognized  as revenue  over a period  which is no longer than the term of
      each  individual  license  agreement.  In  addition,  any royalty  amounts
      received as advances by the Company as copyright holder,  are deferred and
      are recognized as revenues when all obligations and commitments associated
      with such contracts have been met.

      I. Net Income  (Loss) Per Share - Net income  (loss) per share is computed
      on the basis of the weighted  average  number of common  shares and common
      share  equivalents  outstanding  for the respective  period.  Common share
      equivalents include dilutive stock options and warrants using the treasury
      stock method.

      J.   Revenue  Recognition - Revenues are primarily  derived
      from the following sources:

           (a)  (i)  Production - Revenues from such  activities,
                when  performed  for a  third  party  contracting
                entity such as a grantor,  are  recognized  using
                the percentage of completion method,  recognizing
                revenue  relative to the  proportionate  progress
                on  such  contracts.  When  producing  a  project
                subject   to  a   commercial   network   presale,
                revenues   are   recorded  in   accordance   with
                Statement of Financial  Accounting  Standards No.
                53,   "Financial   Reporting  by  Producers   and
                Distributors  of  Motion  Picture  Films".   (ii)
                Royalties - On many of the  original  projects it
                produces,  the Company  will  retain,  in varying
                degrees,  ownership  in such  projects,  and will
                derive royalties from their  exploitation in both
                primary and  secondary  markets  worldwide.  Such
                revenues  are  recognized  when  firm  sales  are
                reported  to  the  Company  by  designated  sales
                representatives  in each  market area or upon the
                Company  meeting all  commitments and obligations
                (which are primarily  broadcast-oriented) related
                to the minimum  contractual  royalties  under the
                licensing  agreement.  Such agreements  generally
                range  from two to four  years.  Typically,  on a
                licensing  contract,  the Company  will not begin
                to recognize additional  copyright-holder related
                royalty  revenues beyond any previously  recorded
                minimum  contractual  royalty  amounts until such
                time  as the  licensee  has  recouped  that  full
                amount.  Depending  on  the  particular  licensee
                category and on the initial  sales success of the
                products  in  that  category,   such   recoupment
                period  may  range  anywhere  from  one  year  to
                several  years.  The nature of the primary market
                and the order of market  exploitation varies from
                project  to  project,  as does the length of each
                project's  revenue   producing  cycle.   However,
                such revenue cycles  typically  range from two to
                six years.


           (b)  Licensing   agent  fees  -  Revenues   from  such
                activities   are   derived   from  a   negotiated
                percentage,   with  the  copyright   holder,   of
                overall  royalty  revenue  in a wide  variety  of
                categories.  Licensing  agent fees  derived  from
                minimum  contractual  royalty  commitments to the
                copyright  holder  are  recognized  over a period
                which is no longer than the term  covered by each
                individual  agreement.  Once royalties  generated
                on sales of licensed  product  exceed the minimum
                contractual   royalties   provided  for  in  such
                agreements,  the licensing agent will record,  as
                revenue,  its  entitled  share  of all  royalties
                generated from that point  forward,  upon knowing
                the  royalties  have been earned  which may be at
                the time of receipt.

      K.   Income  Taxes -  Effective  July 1, 1993,  the Company
      adopted  Statement of Financial  Accounting  Standards  No.
      109,  "Accounting for Income Taxes" ("SFAS No. 109").  SFAS
      No. 109 utilizes the  liability  method of  accounting  for
      income taxes.  Deferred taxes are  determined  based on the
      estimated  future tax  effects of  differences  between the
      financial   statement   and  tax   bases  of   assets   and
      liabilities, given the provisions of the enacted tax laws.

L.    Compensation  Expense  Associated  with Stock Options - The
      Company's  policy is to record  compensation  expense  when
      stock  options are  granted at an  exercise  price which is
      less than the fair  market  value of the  Company's  common
      stock on the date of the  grant.  The  amount  recorded  as
      compensation  expense  is equal to the  difference  between
      the  exercise  price  and  the  fair  market  value  of the
      Company's common stock on the date of grant.

      In 1995, the Financial  Accounting  Standards  Board issued
      Statement of Financial  Accounting Standards No. 123 ("SFAS
      No.  123"),  "Accounting  for  Stock  Based  Compensation".
      SFAS No.  123  permits  companies  to choose to follow  the
      accounting  prescribed  by  SFAS  No.  123  for  securities
      issued  to   employees,   or  to  continue  to  follow  the
      accounting  treatment  prescribed by Accounting  Principles
      Board  Opinion  No.  25  ("APB  No.  25")  along  with  the
      additional  disclosure  required  under SFAS No. 123 if the
      Company  elects to  continue  to  follow  APB No.  25.  The
      Company will adopt SFAS No. 123 for fiscal  1997,  however,
      the  Company  has not yet  determined  the  manner in which
      SFAS No. 123 will be  adopted.  As such the Company can not
      at  this  time   determine  the  impact  on  the  Company's
      financial statements.

      M.  Use  of  Estimates  -  The  preparation  of  financial  statements  in
      conformity  with  generally  accepted   accounting   principals   requires
      management  to make  estimates  and  assumptions  that affect the reported
      amounts of assets and liabilities and disclosure of contingent  assets and
      liabilities  at the  date of the  financial  statements  and the  reported
      amounts of revenues  and  expenses  during the  reporting  period.  Actual
      results could differ from those estimates.

2.    PROPERTY AND EQUIPMENT

      Property and equipment consists of the following:
                                                          June 30,
                                                  ---------------------------
                                                       1996          1995
                                                  -------------  ------------

      Production and office equipment             $ 1,826,639     $1,673,822
      Leasehold improvements                          390,727        380,955
                                                  -------------  ------------
                                                    2,217,366      2,054,777
      Less accumulated depreciation                (1,384,760)      (993,899)
                                                  -------------  ------------

      Property and equipment, net                 $   832,606     $1,060,878
                                                  =============  ============



3.    COMMITMENTS AND CONTINGENCIES

      A.   Leases

      The Company  leases  facilities  and office  equipment  under the terms of
      several  operating  leases.  The major portion of these  operating  leases
      relate to the Company's four facilities leases. Two of the facility leases
      expire in September  1997, one expires in April 1997 and the other expires
      in February 1999.

      The  following is a schedule of minimum  future lease  payments  under all
      leases at June 30, 1996:

                 Year Ended June 30,                       Total
               -----------------------                  -----------

                       1997                             $  301,936
                       1998                                126,592
                       1999                                 50,236


      Rent expense was $296,285,  $354,854 and $279,304 for the years ended June
      30, 1996, 1995 and 1994,  respectively.  Facility  leases,  in some cases,
      also provide for  escalations  based on increases in real estate taxes and
      maintenance charges.

      B.   Employment Agreements

      The Company has employment  agreements with four individuals,  all of whom
      are officers of Lancit.  The  agreements  expire at various  times through
      September 1999. Remaining  commitments under the terms of these agreements
      are $1,103,691.

      C.   Bonus Plans

      Officers as a group,  under an incentive bonus plan, receive a bonus of 5%
      of pretax  income  (before  bonus),  for a fiscal year,  provided that (i)
      pretax income  (before  bonus) for such fiscal year is at least  $250,000,
      (ii) net  income for such  fiscal  year  exceeds  net income for the prior
      fiscal year and (iii) net income is at least $.05 per share  (adjusted for
      stock splits and stock  dividends),  on a fully diluted basis.  For fiscal
      1996 no amount was accrued under this plan and for fiscal 1995 $77,987 was
      accrued under this plan.

      D.   Production Funding

      In  fiscal  1996,  the  Company  continued  and  substantially   completed
      production  on  episodes  41-65 of THE PUZZLE  PLACE.  After  taking  into
      account the portion of the project funding  expected to be contributed via
      existing underwriting agreements and the Company's partner on the project,
      KCET,  the Company  estimates  less than $.1 million  will  ultimately  be
      required from the Company to meet the current budget needs of the project.

      The Company also continued  production on the initial thirteen episodes of
      BACKYARD  SAFARI,  which has been funded  partially  through a major grant
      from the National Science Foundation. The Company is actively pursuing and
      evaluating  production funding from potential project partnerships as well
      as from potential  sources of underwriting  grants.  Only in the event the
      Company  were  to  receive  no  amounts  from  these  sources  of  outside
      production  funding,  the Company estimates that its remaining  investment
      required for this project would be between $.5 million and $1.0 million.

4.    PUBLIC OFFERINGS AND WARRANTS

      In June 1991, the Company's  initial public offering  occurred wherein the
      Company sold 258,750 units,  priced at $9.00 per unit,  which consisted of
      six shares of common  stock and three  redeemable  common  stock  purchase
      warrants ("W Warrants").

      In July 1992, the Company completed an additional public offering, wherein
      the Company sold 862,500 units, at $4.00 per unit,  which consisted of one
      share of common stock and one redeemable common stock purchase warrant ("Z
      Warrants").  In  connection  with the  offering,  the Company  sold to the
      underwriter, for nominal consideration, an option to purchase 75,000 units
      at an exercise price of $4.80 per unit.

      The Company currently has no outstanding warrants. Previously, the Company
      had outstanding warrants as follows:

                                       Warrants            Exercise
                                     or Unit Purchase      Price per
                                       Options               Share
                                     -------------       ------------
      Outstanding at July 1, 1993     1,536,737          $2.00 - $6.00
          W Warrants exercised         (531,662)             $2.00
          Z Warrants exercised         (894,650)             $6.00
          Underwriter's Unit Purchase
            Option exercise             (75,000)             $4.80
          Warrants expired               (5,425)         $2.00 - $6.00
                                     -------------        ------------
      Outstanding at June 30, 1994       30,000              $6.00
          Z Warrants exercised          (30,000)             $6.00
                                     -------------        ------------
      Outstanding at June 30,
      1995 and 1996                         -                  -
                                     =============        ============


5.    MAJOR CUSTOMERS AND CONCENTRATION OF CREDIT RISK

      For the year ended June 30, 1996, two customers  accounted for 35% and 24%
      of total  revenues  from  production  and  royalties  and three  customers
      accounted for 36%, 10% and 10% of licensing agent fees. For the year ended
      June 30, 1995, four customers accounted for 14%, 12%, 12% and 10% of total
      revenues from production and royalties and two customers accounted for 40%
      and 20% of licensing  agent fees. For the year ended June 30, 1994,  three
      customers accounted for 28%, 27% and 27% of total revenues from production
      and royalties and one customer accounted for 84% of licensing agent fees.

      Financial   instruments   which   potentially   subject   the  Company  to
      concentrations   of  credit  risk  consist  primarily  of  temporary  cash
      investments and trade receivables.  The Company restricts placement of its
      temporary  cash  investments  to financial  institutions  with high credit
      ratings and limits the amount of credit  exposure  with any one  financial
      institution.  For the year ended June 30, 1996,  amounts  receivable  from
      three different  entities accounted for 33%, 20%, and 15% of the Company's
      total accounts receivable.  Allowances are maintained,  as necessary,  for
      any potential credit losses.


6.    FILM AND PROGRAM COSTS

      Components  of film and program  costs (net of  accumulated  amortization)
      consist of the following:
                                                  June 30,
                                      ---------------------------------
                                          1996                1995
                                      ------------       -------------

Productions completed and released    $ 2,329,015         $   505,834
Productions in progress                 2,851,378           3,958,207
Story rights and scenarios                346,713             136,442
                                      ------------       -------------

Total film and program costs, net       5,527,106         $ 4,600,483
                                      ============       =============


      Film  and  program  costs  are   substantially   made  up  of  capitalized
      television,  production,  and  development  costs incurred by the Company.
      Revenues  generated  by  television  and  movie  programming  and  related
      ancillary product depend in part upon general economic conditions, but are
      more  directly   effected  by  the  viewer  and  retail  response  to  the
      entertainment  product  made  available  to the  marketplace.  The Company
      capitalizes  such costs and amortizes  them to expense in accordance  with
      SFAS No. 53 which  requires  the  Company to use  estimates  to  determine
      future  revenue-generating  potential of its project which is subject to a
      variety of risk factors. The estimates used are reevaluated  periodically,
      and such  reevaluations  may, in the future,  require the Company to write
      down unamortized capitalized amounts.

7.    STOCK OPTIONS

      In July 1990,  the Company  adopted a stock  option plan (the "1990 plan")
      authorizing  the  issuance  of  options  covering  200,000  shares  of the
      Company's common stock,  which, over the years has been increased to cover
      the  issuance of up to 1,000,000  shares of the  Company's  common  stock.
      Officers, directors, consultants and employees are eligible to participate
      in the 1990 Plan and to receive non-qualified or, to the extent allowable,
      incentive stock options  pursuant to the 1990 Plan.  Options granted under
      the Plan are  exercisable for a period of not more than ten years from the
      date  of  grant.   Selection   of   participants,   allotment  of  shares,
      determination  of exercise  price and other  conditions of the granting of
      options is determined by the Company. Additionally, the 1990 Plan provides
      that no options may be issued at an exercise  price which is less than the
      fair market value of the Company's common stock on the date of grant.

      The Company has outstanding stock options under the 1990 Plan as follows:

                                                      Exercise Price
                                       Options           Per Share
                                    ------------       -------------

Outstanding at July 1, 1993           52,500           $1.67 - $3.88
    Options granted                  154,000         $10.50 - $16.29
    Options exercised                (25,000)          $1.67 - $3.88
                                    ------------       -------------
Outstanding at June 30, 1994         181,500          $1.67 - $16.29
    Options granted                  154,000         $11.69 - $16.13
    Options exercised                 (7,000)             $3.75
                                    ------------       -------------
Outstanding at June 30, 1995         328,500          $1.67 - $16.29
    Options granted                  383,200          $9.31 - $15.50
    Options exercised                (10,000)          $1.67 - $3.75
    Options cancelled                (28,500)        $10.44 - $15.94
                                    ------------       -------------
Outstanding at June 30, 1996         673,200          $1.67 - $16.29
                                    ============       =============

      During the year ended June 30, 1996,  options  covering  383,200 shares of
      common stock were  granted.  Officers of the Company were granted  options
      covering  303,500  shares of common stock at exercise  prices ranging from
      $9.38-$12.69  per share.  Other  employees  of the  Company  were  granted
      options   covering   41,300  shares  at  exercise   prices   ranging  from
      $9.88-$15.50  and consultants  were granted options covering 38,400 shares
      at exercise  prices ranging from  $9.31-$12.56.  Options  covering  28,500
      shares of common stock, at exercise prices ranging from $10.50-$15.94 were
      canceled,  5,000 at an  exercise  price of  $11.81  which  were held by an
      officer and 23,500 at exercise  prices  ranging from  $10.44-$15.93  which
      were held by other  employees.  During the year ended  June 30,  1996,  an
      officer  exercised  options  covering  6,000  shares of common stock at an
      exercise price of $3.75. Other employees  exercised stock options covering
      4,000 shares of common stock at an exercise price of $1.67. Under the 1990
      Plan,  options covering 673,200 shares of common stock were outstanding at
      June 30, 1996 of which 455,534 were immediately exercisable.

      In April 1991, the Company adopted a Stock  Performance Based Stock Option
      Plan (the "1991  Plan")  authorizing  the  issuance  of  options  covering
      250,000  shares of the Company's  common stock.  Executive  management was
      eligible  to  participate  in the 1991 Plan and to  receive  non-qualified
      options pursuant to the 1991 Plan at an exercise price of $0.01 per share.
      Options  granted under the 1991 Plan became  exercisable at any time after
      the  second  anniversary  of the  effective  date  of the  initial  public
      offering of the  Company's  common  stock upon the common stock having met
      certain performance levels.

      The Company had outstanding stock options under the 1991 Plan as follows:

                                                Exercise Price
                               Options             Per Share
                             ------------       -------------

Outstanding at July 1, 1993     250,000            $0.01
    Options exercised           (55,000)           $0.01
                             ------------       -------------
Outstanding at June 30, 1994    195,000            $0.01
    Options exercised           (15,000)           $0.01
                             ------------       -------------
Outstanding at June 30, 1995    180,000            $0.01
    Options exercised           (20,000)           $0.01
    Options cancelled          (160,000)           $0.01
                             ------------       -------------
Outstanding at June 30, 1996      -                  -
                             ============       =============


      During the fiscal year ended June 30,  1996,  an  executive of the Company
      exercised  options  covering 20,000 shares of common stock.  During fiscal
      1996,  options  covering  160,000  shares  of  common  stock,  all held by
      executives of the Company, were cancelled.

      In December 1994, the Company adopted The 1994 Non-Employee  Director Non-
      Qualified Stock Option Plan (the "1994 Plan")  authorizing the issuance of
      options covering 45,000 shares of the Company's common stock. Non-employee
      directors  of the Company are  eligible to  participate  in the 1994 Plan.
      Each  non-employee  director  shall be granted 3,000 options on the day of
      their  initial  appointment  and annually  thereafter  on the day of their
      re-election.  The exercise  price per share for each option granted is the
      fair market value of the Company's common stock on the date of grant. Each
      option is exercisable one year from the date of grant and expires no later
      than ten (10) years from the date of grant.

      The Company has outstanding stock options under the 1994 Plan as follows:

                                                Exercise Price
                               Options           Per Share
                             ------------       -------------

Outstanding at July 1, 1994       -                  -
    Options granted             9,000          $13.19 - $13.69
                             ------------       -------------
Outstanding at June 30, 1995    9,000          $13.19 - $13.69
    Options granted             9,000              $13.13
                             ------------       -------------
Outstanding at June 30, 1996   18,000          $13.13 - $13.69
                             ============       =============


      During the year ended June 30, 1996, non-employee directors of the Company
      were granted options  covering 9,000 shares of common stock at an exercise
      price of $13.13 per share.  Under the 1994 Plan,  options  covering 18,000
      shares of common  stock were  outstanding  at June 30, 1996 of which 9,000
      were immediately exercisable.




                               F -
      The Company's other various options  covering shares of common stock,  not
      under any form of a plan, are as follows:
                                                                  Exercise Price
                                             Options            Per Share
                                          ------------        ------------

Outstanding at July 1, 1993                   15,000              $3.75
    Options exercised                        (10,000)             $3.75
                                          ------------        ------------
Outstanding at June 30, 1994                   5,000              $3.75
    Options exercised                         (4,000)             $3.75
                                          ------------        ------------
Outstanding at June 30, 1995 and 1996          1,000              $3.75
                                          ============        ============


      Of these other various  options,  at June 30, 1996 options  covering 1,000
      shares of common stock were outstanding and immediately exercisable.

8.         401K AND PROFIT SHARING PLAN

      Effective  as of January  1, 1994,  the  Company  adopted a combined  401K
      Savings  and Profit  Sharing  Plan ("the  Plan").  The Plan  provides  for
      immediate  eligibility  for all  employees of the Company as of January 1,
      1994 and  eligibility  after  completion  of six months of service for all
      employees of the Company after January 1, 1994.  The 401K Savings  portion
      of the Plan  provides  for an  employer  match which is  determined  on an
      annual  basis.  The Profit  Sharing  portion of the Plan  provides  for an
      employer discretionary contribution which is determined on an annual basis
      and  which  is  reduced  by any  401K  employer  match  already  received.
      Contributions  accrued  under the Plan for fiscal  1996 were  $72,000,  of
      which $65,000 was funded at June 30, 1996.  Contributions accrued and paid
      under the Plan for fiscal 1995 and fiscal 1994 were  $70,000 and  $30,000,
      respectively.

9.    RELATED PARTY TRANSACTIONS

      Legal fees incurred to one of the  Company's law firms,  where a principal
      of that law firm is a statutory  officer and  director of the Company were
      $121,157,  $135,140 and  $113,965 for the years ended June 30, 1996,  1995
      and 1994, respectively.

      Consulting fees incurred to one of the Company's consulting firms, where a
      principal  of that firm is a director of the Company  were $13,054 for the
      year ended June 30, 1996. In addition,  that  consulting  firm, in October
      1995,  was granted stock options  covering  13,400 shares of the Company's
      common  stock,  exercisable  at $12.25 per share and  expiring  in October
      2000.


10.   INCOME TAXES

      Effective  July 1, 1993, the Company adopted SFAS No. 109.  SFAS No.
      109 requires the recognition of deferred tax assets and
      liabilities for both the expected impact of differences
      between the financial statement and tax basis of assets
      and liabilities, and for the expected future tax benefit
      to be derived from tax loss and tax credit carryfowards.
      SFAS No. 109 additionally requires the establishment of a
      valuation allowance to reflect the likelihood of
      realization of deferred tax assets.  At June 30, 1996, the
      Company had deferred tax assets of $2,514,000 and deferred
      tax liabilities of $344,000.  The Company has recorded a
      valuation allowance for the full amount by which such
      deferred tax assets exceed the deferred tax liabilities.

      The following  table  illustrates  the sources and status of the Company's
      major deferred tax asset and (liability) items at June 30, 1996:

Tax benefit of net operating loss carryforward   $ 2,349,000

Royalty revenue not yet collected                   (154,000)

Excess of tax over book depreciation                 (73,000)

Other                                                 48,000
                                                -------------

Net deferred tax asset                             2,170,000

Valuation Allowance                               (2,170,000)
                                                -------------

Net deferred tax asset recorded                  $     -
                                                =============


      The  provision  for  income  taxes  differs  from the amount  computed  by
      applying the  statutory  Federal  income tax rate to income  (loss) before
      provision for income taxes and minority interest as follows:

                                                            June 30,
                                            -----------------------------------
                                                1996        1995        1994
                                             ----------  ----------  ----------

Income tax provision (benefit)
  computed at the statutory rate           $ (1,265,000)   $450,000   $  12,000

Income tax benefit of disqualifying
  dispositions                                 (110,000)   (127,000)   (460,000)

Net tax effect of other permanent
  differences                                    34,000     (39,000)       -

Tax effect of temporary differences              33,000    (369,000)       -

Income tax benefit not recognized             1,308,000      85,000     448,000

Provision for state income taxes                 87,900      38,000        -
                                             ----------  ----------  ----------

Income tax provision                        $    87,900   $  38,000   $    -
                                             ==========  ==========  ==========


      The Company has net operating loss carryforwards for tax purposes totaling
      $5,872,000 at June 30, 1996 that expire in the years 2006 to 2011.

      Certain of the Company's  subsidiaries file state income tax returns on an
      unconsolidated  basis, and as such,  losses may not be available to offset
      income in all states.

11.       FOURTH QUARTER ADJUSTMENTS (UNAUDITED)

      During the fourth  quarter of fiscal 1996,  the Company  recorded a charge
      related  to a  write-down  of film  and  program  costs in the  amount  of
      $2,500,000   primarily   reflecting  revisions  in  the  Company's  future
      anticipated  net royalty  stream on THE PUZZLE PLACE project and to relate
      the  amortization  of the film and program  costs to those future  revenue
      streams.

      Also, during the fiscal year ended June 30, 1996,  production activity was
      reduced on certain  projects.  This  resulted in a downsizing of the staff
      involved with the production of these projects and the Company  recorded a
      restructuring  charge  of  $150,000  which  included  severance  and other
      benefits paid to terminated employees.

S-1
- -----------------------------------------------------------------------

                              SIGNATURES

   Pursuant  to the  requirements  of  Section  13 or  15(d)  of the  Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

Dated:  September 20, 1996
                                         LANCIT MEDIA PRODUCTIONS, LTD.

                             By: /s/ Gary Appelbaum
                                                         Gary Appelbaum
                                           Senior Vice President, Chief
                                        Financial Officer and Treasurer

   Pursuant to the  requirements  of the Securities  Exchange Act of 1934,  this
report  has  been  signed  below  by the  following  persons  on  behalf  of the
registrant in the capacities and on the date indicated.

        Name                      Titles                    Date
- ----------------------  ----------------------------  ------------------
                        Chairman of the Board,
                        Chief Executive Officer
 /s/ Cecily Truett      and Director                  September 20,
                        (Principal Executive          1996
                        Officer)
- ----------------------
Cecily Truett

                        President, Chief Operating
 /s/ Laurence A.Lancit  Officer and Director          September 20,
                                                      1996
- ----------------------
Laurence A. Lancit

                        Senior Vice President,
                        Chief Financial Officer
                        and Treasurer (Principal      September 20,
 /s/ Gary Appelbaum     Financial and Accounting      1996
                        Officer)
- ----------------------
Gary Appelbaum

 /s/ Marc L. Bailin     Secretary and Director        September 20,
                                                      1996
- ----------------------
Marc L. Bailin

 /s/ Joseph Kling       Director                      September 20,
                                                      1996
- ----------------------
Joseph Kling

 /s/ John R.Costantino  Director                      September 20,
                                                      1996
- ----------------------
John R. Costantino


<PAGE>



- -----------------------------------------------------------------------

- -----------------------------------------------------------------------













                             EXHIBIT 10.1

              Employment Agreement with Laurence A. Lancit










162541_2
                                 16


                        EMPLOYMENT AGREEMENT


      THIS  AGREEMENT,  made as of the 1st day of October,  1995 (the "Effective
Date") by and between  LANCIT MEDIA  PRODUCTIONS,  LTD., a New York  corporation
with offices at 601 West 50th Street,  New York, New York 10019 (hereinafter the
"Company"),  and LAURENCE A. LANCIT,  residing at 5 Meade Lane,  Chappaqua,  New
York  10514  (hereinafter  the  "Executive").  In  consideration  of the  mutual
promises and agreements herein contained, the parties hereto agree as follows:
           I.    Employment.  The Company  agrees to  continue  the
Executive in its employ and the  Executive  agrees to remain in the
employ  of the  Company,  for the  period  stated  in  Paragraph  3
hereof and upon the other terms and conditions herein provided.


<PAGE>



           2. Position and  Responsibilities of Executive.  The Executive agrees
to serve as President and Chief Operating Officer of the Company for the term of
this Agreement. The Executive shall be responsible for the general management of
the affairs of the Company and all of its subsidiaries (hereinafter collectively
referred  to as the  "Corporate  Group"),  reporting  directly  to the  Board of
Directors of the Company.  The Executive also agrees to serve, if elected, as an
officer and director of any  subsidiary  or  affiliate of the Company;  provided
that any such office is of the same general  character  and of at least the same
degree of  responsibility as the offices of the Company that he shall hold as of
the Effective Date.

           3. Term of Employment. The period of the Executive's employment shall
be deemed to commence on the  Effective  Date and shall  continue  for three (3)
years  thereafter.  This  Agreement may be extended for an additional  period of
three (3) years by  mutual  written  consent.  In the event  that the  Executive
continues  in the full  time  employ  of the  Company  upon  expiration  of this
Agreement,  such  continued  employment  shall  be  governed  by the  terms  and
conditions of this Agreement.
           4.  Duties of  Executive.  The  Executive  agrees to devote  his full
working  time and efforts to the business  and affairs of the  Corporate  Group.
Except as otherwise  provided in Paragraph 12 below,  nothing  contained in this
Agreement shall be construed to prevent the Executive from making investments of
any  character  in any  business.  If the  Executive  is elected or  appointed a
director of the Company  during the term of this  Agreement,  the Executive will
serve in such capacity without further compensation.
           5.    Compensation and Reimbursement of Expenses.
                A.    Base  Salary.  As  compensation  for services
rendered to the Corporate Group pursuant to this Agreement,  the Executive shall
be paid compensation at the annual base rate (the "Base Salary") of $150,000 per
year during the first year of this  Agreement.  For each subsequent year of this
Agreement, effective on each October 1 after the Effective Date, the Base Salary
shall be increased as determined by the Board of Directors;  provided,  however,
that such Base Salary shall not be less than the amount  obtained by multiplying
$150,000 by the percentage obtained by dividing the Consumer Price Index (CPI-U)
for New York  City,  as  published  by the U.S.  Department  of  Labor  (or,  if
publication of that index is terminated,  any substantially equivalent successor
index), for the September preceding the effective date of such increase, by such
Consumer Price Index for the month of September 1995.
                B.  Bonus.  The  Company  has  adopted an  Incentive  Bonus Plan
whereby officers of the Company as a group shall receive a bonus of five percent
(5%) of pre-tax income (before  bonus)  provided that (i) the Company's  pre-tax
income  (before  bonus) in any given fiscal year is at least  $250,000;  (ii) in
such fiscal year,  the Company's net income per share is at least $0.5 per share
(adjusted for stock splits and stock  dividends on a fully diluted  basis);  and
(iii)  the net  income  in such  fiscal  year  exceeds  the  net  income  in the
immediately  preceding  fiscal  year.  The amount of any bonus to be paid to the
Executive  which may be available for  distribution  pursuant to such  Incentive
Bonus Plan in any year of this  Agreement  shall be  determined  by the Board of
Directors of the Company.
                C.    Additional Compensation.
                     (1)   The Company shall pay to the  Executive,
as  additional  compensation,  an amount equal to the annual  premiums paid with
respect to a $1,000,000  term and a $200,000  universal  life  insurance  policy
maintained  by the  Executive  on his life  with the  insurance  company  of his
choice.  Such compensation shall be paid upon presentation to the Company by the
Executive of the premium invoice  received from the insurer  providing such life
insurance coverage.
                     (2)   The   Company   acknowledges   that  the
Executive has provided and may continue to provide  services to the Company as a
film or television  director or in some capacity other than as the President and
Chief  Operating  Officer of the Company which  services may at some future time
fall under the  jurisdiction  of a guild in which Executive is a member and with
which the Company is a signatory to such  collective  bargaining  agreement.  In
such instances,  the Executive shall be entitled to such additional compensation
for services rendered in connection with specific projects  undertaken on behalf
of the  Company  as may be  required  by the  applicable  collective  bargaining
agreement from time to time,  and shall be entitled to retain such  intellectual
property  rights with respect to such  projects as are required by such guild to
be retained.  Such  compensation and  intellectual  property rights shall be set
forth in a  separate  agreement  with  respect  to each  project  for  which the
Executive  provides such services which are subject to the  jurisdiction of such
guild. The Executive's  rights to such additional  compensation and to royalties
with  respect to any such  intellectual  property  rights  retained by him shall
survive any termination of this Agreement and shall be governed by such separate
agreements and the applicable collective bargaining agreement.
                      (3) The  Executive  shall  also  be  provided
with a leased  vehicle and a cash  allowance such that the total payments do not
exceed $1,500 per month.
                D.    Reimbursement   of   Expenses.   The  Company
shall  reimburse  the  Executive  for all  reasonable  expenses  of
travel,  telephone,  entertainment  or  otherwise  incurred  by the
Executive in  connection  with and on behalf of the business of the
Company upon  presentation  of  appropriate  receipts,  vouchers or
itemizations of expenses.
           6. Participation in Benefit Plans. The Executive shall be entitled to
benefits in accordance with Company policy and shall participate,  to the extent
he is eligible under the terms and conditions  thereof,  in any bonus,  pension,
profit-sharing,  retirement,  hospitalization,  insurance,  medical service,  or
other employee benefit plan, including disability insurance, generally available
to the employees of the Company, which may be in effect from time to time during
the period of his employment hereunder. The Company shall be under no obligation
to continue the  existence of any such employee  benefit  plan,  except that the
Company  shall,  in all  instances,  provide  full family basic health and major
medical insurance coverage to the Executive at no cost to the Executive.
           7. Benefits Payable Upon Disability. If the Executive's employment is
terminated by the Company pursuant to Paragraph 8.B due to disability,  he shall
be entitled to one hundred  percent  (100%) of his Base Salary for the first six
(6) months following such termination of his employment,  seventy-five (75%) for
the next  three (3)  months,  and  fifty  percent  (50%) for the next  three (3)
months, less such benefits or compensation payable to the Executive by reason of
State, Federal, Social Security, disability, worker's compensation or comparable
government  benefits and such policies of disability  insurance  procured by the
Company.  The foregoing periods of disability during which compensation shall be
paid constitute aggregate periods during the full term of this Agreement and the
Executive  shall  continue to receive  benefits in accordance  with  Paragraph 6
during such periods.
           8.    Termination of Employment.
           A.  Termination on Expiration of Agreement  Term. If the term of this
Agreement  expires and the Company does not agree to extend the Agreement for an
additional  three (3) year term as provided  in  Paragraph 3 or enter into a new
employment  agreement or otherwise  continue the  Executive in the employ of the
Company in a substantially similar position,  the Executive shall be entitled to
severance of one year of Base Salary at the rate that would have applied had the
Agreement continued in effect for such year.
                B.   Termination  for  Cause.  The  Company  may  terminate  the
Executive's  employment at any time for cause, in which case the Executive shall
not be entitled to any  severance  pay. As used herein,  "cause"  shall mean (a)
conviction of any felony or crime of moral turpitude;  (b) repeated intoxication
by alcohol or drugs  preventing the performance of the Executive's  duties;  (c)
material  misuse of the funds or assets of any  member of the  Corporate  Group,
embezzlement  or willful and material  misrepresentation  or  concealment in any
report  submitted to the Company's  Board of Directors;  (d) willful  failure to
comply with  directives of the Board of Directors  relating to a material aspect
of the Company's business;  (e) a material breach of the terms of this Agreement
by the Executive  which the Executive  does not cure upon notice by the Board of
Directors;  or (f) physical or mental  incapacity of the Executive that prevents
him from performing his duties for a period of ninety (90)  consecutive  days or
more. The Company shall provide  written notice to the Executive  describing the
state of affairs or facts deemed by the Board of Directors  to  constitute  such
cause and the Executive shall have thirty (30) days after receipt of such notice
to cure the reason constituting cause except with respect to events set forth in
(a), (b), and (c) above.  If the cause for  termination is an event set forth in
(a),  (b), or (c) above,  or if such cause is some other event and the Executive
does not cure such cause to the  satisfaction  of the Board of Directors  within
thirty (30) days after receiving notice,  the Board of Directors may immediately
terminate the Executive's employment.
                C. Termination Without Cause by Company.  The Company shall have
the right to terminate the employment of the Executive  without cause upon sixty
(60) days written notice to the  Executive.  In the event of such a termination,
the Executive  shall  continue to receive his Base Salary as if he had continued
in the  employment of the Company for the longer of (i) the duration of the term
of this  Agreement  or (ii)  twelve  months  from  the  date of  termination  of
employment.
                D. Other Events of Termination.  Upon the occurrence of an Event
of  Termination  during  the  term of this  Agreement,  the  provisions  of this
Paragraph 8.D shall apply,  and the Executive  shall have the right to terminate
his employment under this Agreement by resignation upon not less than sixty (60)
days prior written notice given within three (3) months (except in the case of a
continuing  breach) of the occurrence of the Event of  Termination.  An Event of
Termination shall mean and include: (a) the failure to appoint or reappoint,  as
the case may be, the  Executive to the offices of  President or Chief  Operating
Officer of the Company;  (b) a material change by the Company in the Executive's
function,  duties, or responsibilities  which change would cause the Executive's
position with the Company to become of less dignity, responsibility, importance,
or scope from the position and  attributes  thereof  described in Paragraph 2 of
this Agreement, and any such material change shall be deemed a continuing breach
of this  Agreement;  or (c) any other  material  breach of this Agreement by the
Company.  If the Executive  elects to terminate his employment  subsequent to an
Event of  Termination,  in the manner  described  above,  he shall  continue  to
receive  from the  Company  the full amount of his Base Salary for the longer of
(i) the duration of the term of this  Agreement  or (ii) twelve  months from the
date of termination, as if he had remained in the employ of the Company.
                E.    Termination  of Employee.  Except as provided
above,  the  Executive  may not terminate  this  Agreement.  If the
Executive  breaches  or  seeks  to  terminate  this  Agreement  the
Executive  shall be  entitled  to only the Base Salary as set forth
in Paragraph 3.A actually accrued but unpaid hereunder.
                F.    Termination After a Change of Control.
                     (1)   For the  purpose  of this  Agreement,  a
"Change in Control" shall mean any of the following events:
                     (a)   a change  in  control  of a nature  that
would be required  to be  reported  in response to Item 5(f) of Schedule  14A of
Regulation  14A  promulgated  under  the  Securities  Exchange  Act of 1934 (the
"Exchange Act");  provided that,  without  limitation,  such a change in control
shall be  deemed  to have  occurred  if any  "person"  (as such  term is used in
Sections  13(d) and 14(d) of the  Exchange  Act),  other  than the  Company,  an
employee benefit plan (or a trust forming a part thereof) maintained by a member
of the Corporate Group, or the Executive,  his wife or a member of his immediate
family,  is or become the  "beneficial  owner" (as  defined in Rule 13d-3 of the
Exchange Act), directly or indirectly, of securities of the Company representing
50.1% or more of the combined  voting power of the  Company's  then  outstanding
securities.
                     (b)   Approval of the  Company's  shareholders
of: (1) a merger,  consolidation  or  reorganization  involving  the  Company (a
"Transaction"),  unless (i) stockholders of the Company, immediately before such
Transaction,  own directly or indirectly immediately following such Transaction,
at least a majority  of the  combined  voting  power of the  outstanding  voting
securities of the corporation  resulting from such  Transaction  (the "Surviving
Corporation")  in  substantially  the same  proportion as their ownership of the
voting securities immediately before such Transaction,  (ii) the individuals who
were members of the incumbent  board  immediately  prior to the execution of the
agreement  providing for such Transaction  constitute at least a majority of the
members of the board of directors  of the  Surviving  Corporation,  and (iii) no
Person (other than a member of the Corporate Group, an employee benefit plan (or
any trust forming a part thereof)  maintained by a member of the Corporate Group
or the  Surviving  Corporation,  the  Executive,  his  wife or a  member  of his
immediate family,  or any Person who,  immediately prior to such Transaction had
Beneficial  Ownership of 50.1% or more of the then outstanding voting securities
of a party to the Transaction) has Beneficial  Ownership of 50.1% or more of the
combined voting power of the Surviving  Corporation's  then  outstanding  voting
securities,  or (2) an  agreement  for the sale or other  disposition  of all or
substantially  all of the  assets of the  Company to any  Person  (other  than a
member of the Corporate Group).
                 Notwithstanding the foregoing, a Change in Control shall not be
deemed to occur  solely  because  any Person  (the  "Subject  Person")  acquired
Beneficial  Ownership of more than 50.1% of the outstanding voting securities as
a result of the  acquisition  of Voting  Securities  by the  Company  which,  by
reducing the number of Voting Securities outstanding, increases the proportional
number of shares  Beneficially  Owned by the Subject Person,  provided that if a
Change in Control  would occur (but for the  operation  of this  sentence)  as a
result of the  acquisition of Voting  Securities by the Company,  and after such
share  acquisition,  the  Subject  Person  becomes the  Beneficial  Owner of any
additional  Voting  Securities which increases the percentage of the outstanding
Voting  Securities  Beneficially  Owned by the Subject Person,  then a Change in
control shall occur.
                (2)  The  Executive  shall  have  the  right  to  terminate  his
employment, for any reason, on ninety (90) days written notice to the Company in
the event of a Change in Control; provided, however, that such termination right
must be  exercised by the  Executive  within one year  following  such Change in
Control.
                (3)  In  the  event  the  Executive  terminates  his  employment
pursuant to this  Paragraph  8.F, the provisions of Paragraph 12 shall not apply
after the date of such termination.
                (4)  In  the  event  the  Company   terminates  the  Executive's
employment  for any reason  other than for cause  within one year of a Change in
Control,  the Company  shall pay the  Executive the greater of (a) one times his
then  existing  Base  Salary,  or (b) the balance of his Base Salary due for the
duration of the term of this  Agreement in one lump sum payment  within ten (10)
days of the date of such termination. In such event, the provisions of Paragraph
12 shall not apply after the date of such termination.
           9.    Consent  for  Key  Man  Insurance.  The  Executive
hereby  consents  that the Company shall have the right to maintain
a  policy  of  insurance  on  the  life  of  the  Executive  in the
principal   amount  of  up  to  $3,000,000  and  to  designate  the
beneficiary thereof.
           10. Disclosure of Confidential Information.  The Executive recognizes
and  acknowledges  that certain  information is proprietary to and  confidential
with the Company and the  Corporate  Group,  including  without  limitation  the
following:  the Company's and the Corporate  Group's  strategic  and/or business
plan, pending projects, projects in development, acquisition targets at both the
individual  project  and  corporate  level,  co-production  arrangements,  joint
ventures,  funding  sources,  distribution  arrangements,  the  contacts at such
entities and the financial  terms of such agreements with the Company and/or the
Corporate Group (collectively,  "Confidential Information").  The Executive will
not  directly or  indirectly,  on behalf of himself or others,  during or at any
time after the termination of his providing services hereunder,  irrespective of
time,  manner or reason  for  termination,  disclose,  publish,  disseminate  or
utilize such Confidential Information, or any part thereof except in furtherance
of the business of the Company or another  member of the  Corporate  Group.  The
Executive  will not remove or  duplicate  in any manner at any time any lists or
other  records,  or any parts  thereof,  concerning  the Company's  Confidential
Information  and upon  termination of his employment  will return to the company
any and all lists and records concerning the Company's Confidential  Information
thereof in his possession.
           11.  Non-Disclosure  of Trade Secrets.  The Executive  recognizes and
acknowledges that he will be given and have access to the confidential  methods,
techniques, trade secrets, procedures, materials and confidential information of
the Company. The Executive will not, directly or indirectly on behalf of himself
or others, during or at any time after the termination of his providing services
hereunder,  irrespective  of time,  manner  of cause of  termination,  disclose,
publish, disseminate or utilize same or any portion of same.
           12.  Non-Competition.  During the term of this Agreement and,  unless
there is a breach of this  Agreement by the  Company,  for a period equal to the
longer of (i) twelve (12) months after the  termination  of this  Agreement,  or
(ii) such period  during  which the  Executive is  receiving  payments  from the
Company  pursuant to Paragraphs 8 A, C, D or F, the Executive shall not, without
the prior written  consent of the Company,  either  separately or in association
with others, directly or indirectly:
                A. Establish,  engage in, or become interested in (whether as an
owner,  stockholder,  partner,  lender  or other  investor,  director,  officer,
employee,  consultant,  advisor,  agent or otherwise) any business or enterprise
that is, at the time,  competitive  with any  substantial  part of the  business
conducted  by the  Company  or any other  member of the  Corporate  Group.  Mere
passive  ownership of not more than five percent (5%) of the outstanding  voting
securities  of any  class  of any  corporation  that  is  listed  on a  national
securities  exchange  or traded  in the  over-the-counter  market,  shall not be
considered a breach of this Section; or
                B.  Attempt  to  interfere  with or induce any  employee  of the
Company or any other member of the  Corporate  Group to leave the  employment of
the Company or such other member of the Corporate Group.
           13.  Remedies  in the  Event of  Executive's  Breach.  In view of the
unique  quality of his  services to the Company and the fact that the  Company's
business  heavily depends upon compliance with the provisions  Paragraphs 10, 11
and 12 of this Agreement,  the Executive  acknowledges  that the remedies of the
Company at law for breach by the  Executive  of any of said  provisions  will be
inadequate  and the  Executive  agrees  that the  Company  shall be  entitled to
injunctive relief or a decree of specified  performance without the necessity of
proving irreparable damages in the event of a breach or threatened breach by the
Executive of the provisions of this Agreement.  In the event, pursuant to action
of any administrative,  judicial or other governmental body having jurisdiction,
the  operation  of any of the  provisions  of  Paragraphs  10, 11 and 12 of this
Agreement  shall be deemed to be unlawful or otherwise  unenforceable,  then the
coverage of such  provisions  shall be deemed to be  restricted  as to duration,
geographical scope or otherwise to the extent, and only to the extent, necessary
to make such provisions lawful and enforceable in the particular jurisdiction in
which such  adjudication is made.  Nothing herein shall be construed to prohibit
the Company from pursuing any other legal or equitable  remedies available to it
for such breach, including the recovery of damages from the Executive.
           14. Severability. In the event any of the terms or provisions of this
Agreement are found to be invalid,  void or voidable for any reason  whatsoever,
such  finding  will not  affect  the  remaining  terms  and  provisions  of this
Agreement and they shall remain in full force and effect.
           15.   Governing  Law. This  Agreement  shall be governed
in all respects by the laws of the State of New York.
           16. Notices.  Any notice required or given under this Agreement shall
be sufficient if in writing and sent by registered mail or certified mail to the
Executive or to the Company's  vice-president  of legal and business  affairs at
the respective addresses hereinabove set forth or to such other addresses as any
of the parties  hereto may  designate in writing,  transmitted  by registered or
certified mail to the other.
           17. Entire Agreement; Waiver;  Modification.  This Agreement contains
the  entire  agreement  between  the  parties  hereto and  supersedes  all prior
employment agreements and understandings  relating to the subject matter hereof.
Except where specific time limits are herein  provided,  no delay on the part of
either party hereto in exercising any power or right  hereunder shall operate as
a waiver thereof; nor shall any single or partial exercise of any other power or
right. No waiver, modification,  or amendment of this Agreement or any provision
hereof,  shall be  enforceable  against  either party hereto  unless in writing,
signed by the party  against  whom such  waiver,  modification  or  amendment is
claimed,  and with  regard to any  waiver,  shall be  limited  solely to the one
event.
           18.  Successors  and  Assigns.  If the  Company  shall at any time be
merged or consolidated  into or with any other  corporation or corporations  and
this  Agreement is not  terminated  pursuant to the  provisions of Paragraph 8.F
hereof, then the provisions of this Agreement shall be binding upon, enforceable
against, and inure to the benefit of, the corporation resulting from such merger
or  consolidation  and this provision  shall be recurring and shall apply in the
event of any and each subsequent merger or consolidation. The rights, privileges
and benefits of the Executive  under this Agreement  shall not be transferred or
assigned  and the  Company  shall  not  transfer  or assign  any of its  rights,
privileges or benefits  hereunder,  save and except as a  consequence  of, or in
connection  with,  the merger of  consolidation  thereof  into or with any other
corporation or  corporations.  This Agreement shall inure to and be binding upon
respective   legatees,   heir,   successors,   permitted   assigns   and   legal
representatives of the parties hereto.
           19. Gender and Number.  The gender and number used in this  Agreement
are used as a reference  term only and shall apply with the same effect  whether
the parties are of the  masculine or feminine  gender,  corporate or other form,
and the singular shall likewise include the plural.
           20.   Captions.   The   captions   or  headings  of  the
Paragraphs  are inserted  only as a matter of  convenience,  and in
no way  define,  limit or in any  other way  describe  the scope of
this Agreement or the intent of any provisions hereof.
      IN WITNESS  WHEREOF,  the parties  hereto have executed this Agreement the
date and year first above written.
                                    LANCIT MEDIA PRODUCTIONS LTD.

                                    By:     /s/ Marc L. Bailin
                                          Marc L. Bailin
                                          Secretary, General Counsel &
                                          Member  of the  Board  of Directors
                                          & Compensation Committee



                                    EXECUTIVE

                                      /s/ Laurence A. Lancit
                                    Laurence A. Lancit
c:50090\lancit2.emp


<PAGE>












                             EXHIBIT 10.2

                Employment Agreement with Cecily Truett


<PAGE>











160955_2
                                 16

                        EMPLOYMENT AGREEMENT


      THIS  AGREEMENT,  made as of the 1st day of October,  1995 (the "Effective
Date") by and between  LANCIT MEDIA  PRODUCTIONS,  LTD., a New York  corporation
with offices at 601 West 50th Street,  New York, New York 10019 (hereinafter the
"Company"),  and CECILY TRUETT,  residing at 5 Meade Lane,  Chappaqua,  New York
10514 (hereinafter the "Executive"). In consideration of the mutual promises and
agreements herein contained, the parties hereto agree as follows:
           I.    Employment.  The Company  agrees to  continue  the
Executive in its employ and the  Executive  agrees to remain in the
employ  of the  Company,  for the  period  stated  in  Paragraph  3
hereof and upon the other terms and conditions herein provided.


<PAGE>



           2. Position and  Responsibilities of Executive.  The Executive agrees
to serve as Chairman of the Board of Directors of the Company for the period for
which she is and  shall  from time to time be  elected,  and as Chief  Executive
Officer of the Company for the term of this  Agreement.  The Executive  shall be
responsible for the general  management of the affairs of the Company and all of
its  subsidiaries  (hereinafter  collectively  referred  to  as  the  "Corporate
Group"),  reporting  directly  to the Board of  Directors  of the  Company.  The
Executive  also agrees to serve,  if elected,  as an officer and director of any
subsidiary or affiliate of the Company;  provided that any such office is of the
same general  character and of at least the same degree of responsibility as the
offices of the Company that she shall hold as of the Effective Date.

           3. Term of Employment. The period of the Executive's employment shall
be deemed to commence on the  Effective  Date and shall  continue  for three (3)
years  thereafter.  This  Agreement may be extended for an additional  period of
three (3) years by  mutual  written  consent.  In the event  that the  Executive
continues  in the full  time  employ  of the  Company  upon  expiration  of this
Agreement,  such  continued  employment  shall  be  governed  by the  terms  and
conditions of this Agreement.
           4.  Duties of  Executive.  The  Executive  agrees to devote  her full
working  time and efforts to the business  and affairs of the  Corporate  Group.
Except as otherwise  provided in Paragraph 12 below,  nothing  contained in this
Agreement shall be construed to prevent the Executive from making investments of
any  character  in any  business.  If the  Executive  is elected or  appointed a
director of the Company  during the term of this  Agreement,  the Executive will
serve in such capacity without further compensation.
           5.    Compensation and Reimbursement of Expenses.
                A.    Base  Salary.  As  compensation  for services
rendered to the Corporate Group pursuant to this Agreement,  the Executive shall
be paid compensation at the annual base rate (the "Base Salary") of $150,000 per
year during the first year of this  Agreement.  For each subsequent year of this
Agreement, effective on each October 1 after the Effective Date, the Base Salary
shall be increased as determined by the Board of Directors;  provided,  however,
that such Base Salary shall not be less than the amount  obtained by multiplying
$150,000 by the percentage obtained by dividing the Consumer Price Index (CPI-U)
for New York  City,  as  published  by the U.S.  Department  of  Labor  (or,  if
publication of that index is terminated,  any substantially equivalent successor
index), for the September preceding the effective date of such increase, by such
Consumer Price Index for the month of September 1995.
                B.  Bonus.  The  Company  has  adopted an  Incentive  Bonus Plan
whereby officers of the Company as a group shall receive a bonus of five percent
(5%) of pre-tax income (before  bonus)  provided that (i) the Company's  pre-tax
income  (before  bonus) in any given fiscal year is at least  $250,000;  (ii) in
such fiscal year,  the Company's net income per share is at least $0.5 per share
(adjusted  for stock splits and stock  dividends on a full diluted  basis);  and
(iii)  the net  income  in such  fiscal  year  exceeds  the  net  income  in the
immediately  preceding  fiscal  year.  The amount of any bonus to be paid to the
Executive  which may be available for  distribution  pursuant to such  Incentive
Bonus Plan in any year of this  Agreement  shall be  determined  by the Board of
Directors of the Company.
                C.    Additional Compensation.
                     (1)   The Company shall pay to the  Executive,
as  additional  compensation,  an amount equal to the annual  premiums paid with
respect to a $1,000,000  term and a $200,000  universal  life  insurance  policy
maintained  by the  Executive  on her life  with the  insurance  company  of her
choice.  Such compensation shall be paid upon presentation to the Company by the
Executive of the premium invoice  received from the insurer  providing such life
insurance coverage.
                     (2)   The   Company   acknowledges   that  the
Executive has provided and may continue to provide  services to the Company as a
writer or in some  capacity  other than as the  Chairman  of the Board and Chief
Executive Officer of the Company which services fall under the jurisdiction of a
guild in which  Executive  is a member and with which the Company is a signatory
to such collective bargaining agreement. In such instances,  the Executive shall
be entitled to such additional  compensation for services rendered in connection
with specific projects undertaken on behalf of the Company as may be required by
the applicable  collective  bargaining agreement from time to time, and shall be
entitled  to retain  such  intellectual  property  rights  with  respect to such
projects as are required by such guild to be  retained.  Such  compensation  and
intellectual  property  rights shall be set forth in a separate  agreement  with
respect to each project for which the Executive provides such services which are
subject  to the  jurisdiction  of such  guild.  The  Executive's  rights to such
additional  compensation and to royalties with respect to any such  intellectual
property  rights retained by her shall survive any termination of this Agreement
and shall be governed by such separate agreements and the applicable  collective
bargaining agreement.
                      (3) The  Executive  shall  also  be  provided
with a leased  vehicle and a cash  allowance such that the total payments do not
exceed $1,500 per month.
                D.    Reimbursement   of   Expenses.   The  Company
shall  reimburse  the  Executive  for all  reasonable  expenses  of
travel,  telephone,  entertainment  or  otherwise  incurred  by the
Executive in  connection  with and on behalf of the business of the
Company upon  presentation  of  appropriate  receipts,  vouchers or
itemizations of expenses.
           6. Participation in Benefit Plans. The Executive shall be entitled to
benefits in accordance with Company policy and shall participate,  to the extent
she is eligible under the terms and conditions thereof,  in any bonus,  pension,
profit-sharing,  retirement,  hospitalization,  insurance,  medical service,  or
other employee benefit plan, including disability insurance, generally available
to the employees of the Company, which may be in effect from time to time during
the period of her employment hereunder. The Company shall be under no obligation
to continue the  existence of any such employee  benefit  plan,  except that the
Company shall, in all instances,  and upon the written request of the Executive,
provide basic health and major medical insurance coverage to the Executive at no
cost to the Executive.
           7. Benefits Payable Upon Disability. If the Executive's employment is
terminated by the Company pursuant to Paragraph 8.B due to disability, she shall
be entitled to one hundred  percent  (100%) of her Base Salary for the first six
(6) months following such termination of her employment,  seventy-five (75%) for
the next  three (3)  months,  and  fifty  percent  (50%) for the next  three (3)
months, less such benefits or compensation payable to the Executive by reason of
State, Federal, Social Security, disability, worker's compensation or comparable
government  benefits and such policies of disability  insurance  procured by the
Company.  The foregoing periods of disability during which compensation shall be
paid constitute aggregate periods during the full term of this Agreement and the
Executive  shall  continue to receive  benefits in accordance  with  Paragraph 6
during such periods.
           8.    Termination of Employment.
           A.  Termination on Expiration of Agreement  Term. If the term of this
Agreement  expires and the Company does not agree to extend the Agreement for an
additional  three (3) year term as provided  in  Paragraph 3 or enter into a new
employment  agreement or otherwise  continue the  Executive in the employ of the
Company in a substantially similar position,  the Executive shall be entitled to
severance of one year of Base Salary at the rate that would have applied had the
Agreement continued in effect for such year.
                B.   Termination  for  Cause.  The  Company  may  terminate  the
Executive's  employment at any time for cause, in which case the Executive shall
not be entitled to any  severance  pay. As used herein,  "cause"  shall mean (a)
conviction of any felony or crime of moral turpitude;  (b) repeated intoxication
by alcohol or drugs  preventing the performance of the Executive's  duties;  (c)
material  misuse of the funds or assets of any  member of the  Corporate  Group,
embezzlement  or willful and material  misrepresentation  or  concealment in any
report  submitted to the Company's  Board of Directors;  (d) willful  failure to
comply with  directives of the Board of Directors  relating to a material aspect
of the Company's business;  (e) a material breach of the terms of this Agreement
by the Executive  which the Executive  does not cure upon notice by the Board of
Directors;  or (f) physical or mental  incapacity of the Executive that prevents
her from performing her duties for a period of ninety (90)  consecutive  days or
more. The Company shall provide  written notice to the Executive  describing the
state of affairs or facts deemed by the Board of Directors  to  constitute  such
cause and the Executive shall have thirty (30) days after receipt of such notice
to cure the reason constituting cause except with respect to events set forth in
(a), (b), and (c) above.  If the cause for  termination is an event set forth in
(a),  (b), or (c) above,  or if such cause is some other event and the Executive
does not cure such cause to the  satisfaction  of the Board of Directors  within
thirty (30) days after receiving notice,  the Board of Directors may immediately
terminate the Executive's employment.
                C. Termination Without Cause by Company.  The Company shall have
the right to terminate the employment of the Executive  without cause upon sixty
(60) days written notice to the  Executive.  In the event of such a termination,
the Executive  shall continue to receive her Base Salary as if she had continued
in the  employment of the Company for the longer of (i) the duration of the term
of this  Agreement  or (ii)  twelve  months  from  the  date of  termination  of
employment.
                D. Other Events of Termination.  Upon the occurrence of an Event
of  Termination  during  the  term of this  Agreement,  the  provisions  of this
Paragraph 8 D shall apply,  and the Executive  shall have the right to terminate
her employment under this Agreement by resignation upon not less than sixty (60)
days prior written notice given within three (3) months (except in the case of a
continuing  breach) of the occurrence of the Event of  Termination.  An Event of
Termination  shall mean and  include:  (a) the failure to elect or reelect or to
appoint  or  reappoint,  as the case may be,  the  Executive  to the  offices of
Chairman of the Board of  Directors or Chief  Executive  Officer of the Company;
(b) a material change by the Company in the  Executive's  function,  duties,  or
responsibilities  which change  would cause the  Executive's  position  with the
Company to become of less dignity, responsibility, importance, or scope from the
position and attributes thereof described in Paragraph 2 of this Agreement,  and
any such material change shall be deemed a continuing  breach of this Agreement;
or (c) any  other  material  breach of this  Agreement  by the  Company.  If the
Executive  elects  to  terminate  her  employment  subsequent  to  an  Event  of
Termination,  in the manner  described above, she shall continue to receive from
the  Company  the full  amount  of her Base  Salary  for the  longer  of (i) the
duration of the term of this  Agreement  or (ii) twelve  months from the date of
termination, as if she had remained in the employ of the Company.
                E.    Termination  of Employee.  Except as provided
above,  the  Executive  may not terminate  this  Agreement.  If the
Executive  breaches  or  seeks  to  terminate  this  Agreement  the
Executive  shall be  entitled  to only the Base Salary as set forth
in Paragraph 3.A actually accrued but unpaid hereunder.
                F.    Termination After a Change of Control.
                     (1)   For the  purpose  of this  Agreement,  a
"Change in Control" shall mean any of the following events:
                     (a)   a change  in  control  of a nature  that
would be required  to be  reported  in response to Item 5(f) of Schedule  14A of
Regulation  14A  promulgated  under  the  Securities  Exchange  Act of 1934 (the
"Exchange Act");  provided that,  without  limitation,  such a change in control
shall be  deemed  to have  occurred  if any  "person"  (as such  term is used in
Sections  13(d) and 14(d) of the  Exchange  Act),  other  than the  Company,  an
employee benefit plan (or a trust forming a part thereof) maintained by a member
of the  Corporate  Group,  or the  Executive,  her  husband  or a member  of her
immediate family, is or become the "beneficial  owner" (as defined in Rule 13d-3
of the Exchange  Act),  directly or  indirectly,  of  securities  of the Company
representing  50.1% or more of the combined  voting power of the Company's  then
outstanding securities.
                     (b)   Approval of the  Company's  shareholders
of: (1) a merger,  consolidation  or  reorganization  involving  the  Company (a
"Transaction"),  unless (i) stockholders of the Company, immediately before such
Transaction,  own directly or indirectly immediately following such Transaction,
at least a majority  of the  combined  voting  power of the  outstanding  voting
securities of the corporation  resulting from such  Transaction  (the "Surviving
Corporation")  in  substantially  the same  proportion as their ownership of the
voting securities immediately before such Transaction,  (ii) the individuals who
were members of the incumbent  board  immediately  prior to the execution of the
agreement  providing for such Transaction  constitute at least a majority of the
members of the board of directors  of the  Surviving  Corporation,  and (iii) no
Person (other than a member of the Corporate Group, an employee benefit plan (or
any trust forming a part thereof)  maintained by a member of the Corporate Group
or the  Surviving  Corporation,  the  Executive,  her husband or a member of her
immediate family,  or any Person who,  immediately prior to such Transaction had
Beneficial  Ownership of 50.1% or more of the then outstanding voting securities
of a party to the Transaction) has Beneficial  Ownership of 50.1% or more of the
combined voting power of the Surviving  Corporation's  then  outstanding  voting
securities,  or (2) an  agreement  for the sale or other  disposition  of all or
substantially  all of the  assets of the  Company to any  Person  (other  than a
member of the Corporate Group).
                 Notwithstanding the foregoing, a Change in Control shall not be
deemed to occur  solely  because  any Person  (the  "Subject  Person")  acquired
Beneficial  Ownership of more than 50.1% of the outstanding voting securities as
a result of the  acquisition  of Voting  Securities  by the  Company  which,  by
reducing the number of Voting Securities outstanding, increases the proportional
number of shares  Beneficially  Owned by the Subject Person,  provided that if a
Change in Control  would occur (but for the  operation  of this  sentence)  as a
result of the  acquisition of Voting  Securities by the Company,  and after such
share  acquisition,  the  Subject  Person  becomes the  Beneficial  Owner of any
additional  Voting  Securities which increases the percentage of the outstanding
Voting  Securities  Beneficially  Owned by the Subject Person,  then a Change in
control shall occur.
                (2)  The  Executive  shall  have  the  right  to  terminate  her
employment, for any reason, on ninety (90) days written notice to the Company in
the event of a Change in Control; provided, however, that such termination right
must be  exercised by the  Executive  within one year  following  such Change in
Control.
                (3)  In  the  event  the  Executive  terminates  her  employment
pursuant to this  Paragraph  8.F, the provisions of Paragraph 12 shall not apply
after the date of such termination.
                (4)  In  the  event  the  Company   terminates  the  Executive's
employment  for any reason  other than for cause  within one year of a Change in
Control,  the Company  shall pay the  Executive the greater of (a) one times her
then  existing  Base  Salary,  or (b) the balance of his Base Salary due for the
duration of the term of this  Agreement in one lump sum payment  within ten (10)
days of the date of such termination. In such event, the provisions of Paragraph
12 shall not apply after the date of such termination.
           9.    Consent  for  Key  Man  Insurance.  The  Executive
hereby  consents  that the Company shall have the right to maintain
a  policy  of  insurance  on  the  life  of  the  Executive  in the
principal   amount  of  up  to  $3,000,000  and  to  designate  the
beneficiary thereof.
           10. Disclosure of Confidential Information.  The Executive recognizes
and  acknowledges  that certain  information is proprietary to and  confidential
with the Company and the  Corporate  Group,  including  without  limitation  the
following:  the Company's and the Corporate  Group's  strategic  and/or business
plan, pending projects, projects in development, acquisition targets at both the
individual  project  and  corporate  level,  co-production  arrangements,  joint
ventures,  funding  sources,  distribution  arrangements,  the  contacts at such
entities and the financial  terms of such agreements with the Company and/or the
Corporate Group (collectively,  "Confidential Information").  The Executive will
not  directly or  indirectly,  on behalf of herself or others,  during or at any
time after the termination of her providing services hereunder,  irrespective of
time,  manner or reason  for  termination,  disclose,  publish,  disseminate  or
utilize such Confidential Information, or any part thereof except in furtherance
of the business of the Company or another  member of the  Corporate  Group.  The
Executive  will not remove or  duplicate  in any manner at any time any lists or
other  records,  or any parts  thereof,  concerning  the Company's  Confidential
Information  and upon  termination of her employment  will return to the Company
any and all lists and records concerning the Company's Confidential  Information
thereof in her possession.
           11.  Non-Disclosure  of Trade Secrets.  The Executive  recognizes and
acknowledges that she will be given and have access to the confidential methods,
techniques, trade secrets, procedures, materials and confidential information of
the Company. The Executive will not, directly or indirectly on behalf of herself
or others, during or at any time after the termination of her providing services
hereunder,  irrespective  of time,  manner  of cause of  termination,  disclose,
publish, disseminate or utilize same or any portion of same.
           12.  Non-Competition.  During the term of this Agreement and,  unless
there is a breach of this  Agreement by the  Company,  for a period equal to the
longer of (i) twelve (12) months after the  termination  of this  Agreement,  or
(ii) such period  during  which the  Executive is  receiving  payments  from the
Company  pursuant to Paragraphs 8 A, C, D or F, the Executive shall not, without
the prior written  consent of the Company,  either  separately or in association
with others, directly or indirectly:
                A. Establish,  engage in, or become interested in (whether as an
owner,  stockholder,  partner,  lender  or other  investor,  director,  officer,
employee,  consultant,  advisor,  agent or otherwise) any business or enterprise
that is, at the time,  competitive  with any  substantial  part of the  business
conducted  by the  Company  or any other  member of the  Corporate  Group.  Mere
passive  ownership of not more than five percent (5%) of the outstanding  voting
securities  of any  class  of any  corporation  that  is  listed  on a  national
securities  exchange  or traded  in the  over-the-counter  market,  shall not be
considered a breach of this Section; or
                B.  Attempt  to  interfere  with or induce any  employee  of the
Company or any other member of the  Corporate  Group to leave the  employment of
the Company or such other member of the Corporate Group.
           13.  Remedies  in the  Event of  Executive's  Breach.  In view of the
unique  quality of her  services to the Company and the fact that the  Company's
business  heavily depends upon compliance with the provisions  Paragraphs 10, 11
and 12 of this Agreement,  the Executive  acknowledges  that the remedies of the
Company at law for breach by the  Executive  of any of said  provisions  will be
inadequate  and the  Executive  agrees  that the  Company  shall be  entitled to
injunctive relief or a decree of specified  performance without the necessity of
proving irreparable damages in the event of a breach or threatened breach by the
Executive of the provisions of this Agreement.  In the event, pursuant to action
of any administrative,  judicial or other governmental body having jurisdiction,
the  operation  of any of the  provisions  of  Paragraphs  10, 11 and 12 of this
Agreement  shall be deemed to be unlawful or otherwise  unenforceable,  then the
coverage of such  provisions  shall be deemed to be  restricted  as to duration,
geographical scope or otherwise to the extent, and only to the extent, necessary
to make such provisions lawful and enforceable in the particular jurisdiction in
which such  adjudication is made.  Nothing herein shall be construed to prohibit
the Company from pursuing any other legal or equitable  remedies available to it
for such breach, including the recovery of damages from the Executive.
           14. Severability. In the event any of the terms or provisions of this
Agreement are found to be invalid,  void or voidable for any reason  whatsoever,
such  finding  will not  affect  the  remaining  terms  and  provisions  of this
Agreement and they shall remain in full force and effect.
           15.   Governing  Law. This  Agreement  shall be governed
in all respects by the laws of the State of New York.
           16. Notices.  Any notice required or given under this Agreement shall
be sufficient if in writing and sent by registered mail or certified mail to the
Executive or to the Company's  vice-president  of legal and business  affairs at
the respective addresses hereinabove set forth or to such other addresses as any
of the parties  hereto may  designate in writing,  transmitted  by registered or
certified mail to the other.
           17. Entire Agreement; Waiver;  Modification.  This Agreement contains
the  entire  agreement  between  the  parties  hereto and  supersedes  all prior
employment agreements and understandings  relating to the subject matter hereof.
Except where specific time limits are herein  provided,  no delay on the part of
either party hereto in exercising any power or right  hereunder shall operate as
a waiver thereof; nor shall any single or partial exercise of any other power or
right. No waiver, modification,  or amendment of this Agreement or any provision
hereof,  shall be  enforceable  against  either party hereto  unless in writing,
signed by the party  against  whom such  waiver,  modification  or  amendment is
claimed,  and with  regard to any  waiver,  shall be  limited  solely to the one
event.
           18.  Successors  and  Assigns.  If the  Company  shall at any time be
merged or consolidated  into or with any other  corporation or corporations  and
this  Agreement is not  terminated  pursuant to the  provisions of Paragraph 8.F
hereof, then the provisions of this Agreement shall be binding upon, enforceable
against, and inure to the benefit of, the corporation resulting from such merger
or  consolidation  and this provision  shall be recurring and shall apply in the
event of any and each subsequent merger or consolidation. The rights, privileges
and benefits of the Executive  under this Agreement  shall not be transferred or
assigned  and the  Company  shall  not  transfer  or assign  any of its  rights,
privileges or benefits  hereunder,  save and except as a  consequence  of, or in
connection  with,  the merger of  consolidation  thereof  into or with any other
corporation or  corporations.  This Agreement shall inure to and be binding upon
respective   legatees,   heir,   successors,   permitted   assigns   and   legal
representatives of the parties hereto.


<PAGE>



           19. Gender and Number.  The gender and number used in this  Agreement
are used as a reference  term only and shall apply with the same effect  whether
the parties are of the  masculine or feminine  gender,  corporate or other form,
and the singular shall likewise include the plural.

           20.   Captions.   The   captions   or  headings  of  the
Paragraphs  are inserted  only as a matter of  convenience,  and in
no way  define,  limit or in any  other way  describe  the scope of
this Agreement or the intent of any provisions hereof.
      IN WITNESS  WHEREOF,  the parties  hereto have executed this Agreement the
date and year first above written.
                                    LANCIT MEDIA PRODUCTIONS LTD.

                                    By:     /s/ Marc L. Bailin
                                          Marc L. Bailin
                                          Secretary, General Counsel &
                                          Member of the Board of Directors
                                          & Compensation Committee



                                        EXECUTIVE

                                      /s/ Cecily Truett
                                  Cecily Truett

c:50090\truett2.emp

















                              EXHIBIT 10.18

             Consulting Agreement with Walden Partners, Ltd.


<PAGE>











160431_5
                                  6





160431_5

                   LANCIT MEDIA PRODUCTIONS, LTD.
                        CONSULTING AGREEMENT


      Agreement (the "Agreement") dated as of the 20th day of October, 1995 (the
"Effective Date") between LANCIT MEDIA PRODUCTIONS, LTD., a New York corporation
and its subsidiaries and affiliates  (collectively,  the "Company"),  and WALDEN
PARTNERS, LTD., a New York corporation ("Consultant").

      WHEREAS,  the Company is engaged in the  acquisition  and  development  of
properties for and the  production of  "franchise"-based  television  series and
made-for-television and feature motion pictures for children and family-oriented
audiences and desires to obtain regular and customary consulting advice relating
to the Company's internal operations,  corporate  transactions and the financial
markets;

      WHEREAS,  Consultant  is engaged in the business of providing
such advisory services;

      WHEREAS,  the Company wishes to retain Consultant and Consultant wishes to
participate  in the  development  and  growth of the  Company,  on the terms and
conditions set forth below;

      NOW,  THEREFORE,  in  consideration of the mutual premises set forth above
and the covenants set forth herein, the parties hereto agree as follows:

      1.  Purpose.  For the Term (as  defined  in  Section 2 below) and upon the
terms and conditions set forth herein, the Company engages Consultant to provide
consulting  advice  to the  Company  on  financial,  operational  and any  other
matters, and Consultant accepts such engagement.

      2.  Term.  The  period of the  Consultant's  engagement  hereunder  by the
Company (the "Term") shall run from the  Effective  Date until October 31, 1996,
unless this Agreement is terminated earlier in accordance with the provisions of
Section 7 hereof.

      3. Duties. (a) During the Term,  Consultant shall provide the Company with
such regular and customary  consulting advice as is reasonably  requested by the
Company.  It is  understood  and  acknowledged  by the parties that the value of
Consultant's  advice is not readily  quantifiable,  and that Consultant shall be
obligated to render advice upon the reasonable  request of the Company,  in good
faith, but shall not be obligated to spend any minimum or maximum amount of time
in so doing. Consultant's duties shall include, at the reasonable request of the
Company,  but will not  necessarily  be limited  to,  providing  recommendations
concerning the following financial and related matters:

      A.   Providing  advice with regard to the Company's  internal
           operations, including:

           1.   the  formulation  of the Company's  goals and their
                implementation;
           2.   the   Company's   financial   structure   and   its
                divisions or subsidiaries; and
           3.   the Company's organization and personnel.

      B.   Providing  advice  with  regard to any of the  following
           corporate finance matters:

           1.   changes in the capitalization of the Company;
           2.   changes in the Company's corporate structure;
           3.   redistribution  of  shareholdings  of the Company's
                stock;
           4.   offerings  of the  Company's  securities  in public
                transactions;
           5.   sales  of  the  Company's   securities  in  private
                transactions;
           6.   alternative uses of the Company's assets;
           7.   structure and use of debt by the Company; and
           8.   alternate  methods  for the  Company to  compensate
                employees.

      C.   Providing   advice   regarding  the   presentation   and
           dissemination  of  information  about the Company to the
           investment community at large;

      D.   Providing  advice and assistance in connection  with the
           preparation  of annual  and  interim  reports  and press
           releases;

      E.   Assisting in the Company's  financial public  relations;
           and

      F.   Arranging,  on behalf  of the  Company,  at  appropriate
           times,  meetings with  brokers,  fund managers and large
           investors.

      (b) In addition to the foregoing,  Consultant  shall furnish advice to the
Company  as  reasonably  requested  by the  Company in  connection  with (i) any
acquisition  and/or  merger of or with  other  companies,  divestiture  or other
similar  transaction,  or  sale  of  the  Company  itself  (or  any  significant
percentage of its securities or assets,  subsidiaries or  affiliates),  and (ii)
bank  financings or any other financing from financial  institutions  (including
but not  limited to lines of  credit,  performance  bonds,  letters of credit or
loans).

      (c) Consultant  shall render such other financial  advisory and investment
and/or  investment  banking advisory services as may from time to time be agreed
upon by the Company and Consultant.

      (d)  Nothing  contained  in this  Agreement  shall  require the Company to
request the advice of  Consultant on any matters  referred to in subsection  (a)
above or any other services from Consultant, and the Company may at any time and
from time to time, in its sole discretion,  obtain such advice or other services
from any other person whatsoever.

      4.  Compensation.  The Company shall pay  Consultant a fee of Ten Thousand
and  00/100  Dollars  ($10,000.00)  per annum,  which  shall be payable in equal
monthly  installments  of $833.34 on the first business day of each month during
the Term,  beginning on November  1st,  1995.  As  additional  compensation  for
Consultant's services hereunder, the Company has granted to Consultant an option
(the "Option") under Lancit Media  Productions,  Ltd. 1990 Stock Option Plan, as
amended (the "Plan"),  to purchase  13,400  shares (the "Option  Shares") of the
Company's common stock,  par value $0.001 per share (the "Common  Stock"),  at a
per share exercise price equal to the "fair market value" (as defined in Section
5(A)(i) of the Plan) of a share of the Common Stock on the Effective  Date.  The
option shall expire at  midnight,  New York City time,  on October 20, 2000 (the
"Expiry Date"),  or prior thereto in accordance with the provisions of the Plan;
provided,  however, that,  notwithstanding anything to the contrary contained in
the Stock Option Agreement dated as of October 20, 1995, between the Company and
the  Consultant,  if at any time prior to October 20, 1996, this Agreement shall
be terminated either (i) by the Consultant pursuant to the provisions of Section
7 hereof or (ii) by the Company  pursuant to the  provisions of Section 7 hereof
because John R. Costantino is no longer an employee of the Consultant,  then the
number of Option Shares subject to purchase upon exercise of the Option shall be
reduced by the product  (rounded to the nearest  whole number) of (x) 13,400 and
(y) a fraction,  the  numerator of which shall be the  aggregate  number of days
from and including the date of such  termination of this  Agreement  through and
including  October 19,  1996,  and the  denominator  of which shall be 365.  The
Option  shall  continue  in effect  until the  Expiry  Date with  respect to the
balance of the unpurchased Option Shares.

      5.  Expenses.  The  Company  shall  promptly  reimburse,  or  cause  to be
reimbursed,  Consultant for all reasonable and customary  out-of-pocket expenses
incurred  by  Consultant  during  the  Term  in the  performance  of its  duties
hereunder,  against receipt of appropriate  documentation  of such expenses when
claiming  reimbursement,  which  documentation  shall be submitted no less often
than on a quarterly basis; provided that any single expense either (i) in excess
of $250.00 or (ii) which, during any three month period, when added to all other
expenses  during such  period,  shall in the  aggregate  exceed  $500,  shall be
approved in advance by the Company.

      6. Non-Disclosure  Covenant.  (a) Consultant shall not, at any time during
the Term or  thereafter,  communicate  or disclose to any person  other than the
Company, or use, directly or indirectly, for its own account or benefit, without
the prior written consent of the Company, any data, written materials,  records,
documents  or  other  information   relating  to  the  Company  which  is  of  a
confidential  or proprietary  nature or which  Consultant  acquired by virtue of
work performed for the Company;  provided,  however,  that  notwithstanding  the
foregoing,  this paragraph shall not apply to publicly available  information or
information otherwise lawfully obtained.

      (b) Consultant  acknowledges that the Company will have no adequate remedy
at law if the Consultant  violates the terms of this Section. In such event, the
Company  shall have the right,  in addition to any other rights it may have,  to
obtain  injunctive  relief to restrain any breach or  threatened  breach of this
Section.

      7.  Termination.  (a) This  Agreement may be terminated  (i) by either the
Company or Consultant  upon not less than thirty (30) days prior written  notice
to the other party, or (ii) in the event that John R. Costantino shall no longer
be an employee of Consultant for any reason, by the Company, at its sole option,
immediately  upon written  notice to  Consultant.  Termination of this Agreement
shall be effective on the date set forth in such notice as the termination  date
(the  "Termination  Date"),  provided that, in connection  with any  termination
pursuant to clause (i) hereof, the required advance notice has been provided.

      (b)  In  the  event  of any  termination  of  this  Agreement,  either  by
Consultant pursuant to clause (i) of subsection (a) of this Section 7, or by the
Company  pursuant to clause (ii) of subsection (a) of this Section 7, Consultant
shall be entitled to compensation  only for its services up to and including the
Termination Date in accordance with the provisions of Section 4.

      8. Independent Contractor.  Nothing contained herein shall be construed as
creating an  employer-employee  relationship between the Company and Consultant,
and Consultant shall at all times during the Term provide its services hereunder
to the Company as an  independent  contractor.  It is expressly  understood  and
agreed by the parties hereto that Consultant shall have no authority to act for,
represent  or bind  the  Company  in any  manner,  except  as may be  agreed  to
expressly by the Company in writing from time to time.

      9.   Miscellaneous.   (a)   This   Agreement   contains   the
entire   agreement  and   supersedes   all  prior   agreements  and
understandings,  oral or written,  between the parties  hereto with
respect  to  the  subject  matter  hereof.  This  Agreement  may be
modified  or amended  only by a written  instrument  signed by each
of the parties hereto.

      (b) Any notice or communication  permitted or required  hereunder shall be
in writing  and shall be deemed  sufficiently  given if  hand-delivered  or sent
postage prepaid by registered  certified mail, return receipt requested,  to the
respective  parties as set forth below, or to such other address as either party
may notify the other in writing:

====================================================================
      If to the Company to:        Lancit Media Productions, Ltd.
                                   601 West 50th Street
                                   New York, New York 10019
                                   Attn:  Vice President,
                                          Legal and Business
                                     Affairs
====================================================================
      with a copy to:              Marc Bailin, Esq.
                                   Rubin, Bailin, Ortoli, Abady &
                                    Fry, P.C.
                                 405 Park Avenue
                               New York, NY 10022
====================================================================
      If to Consultant, to:        Walden Partners, Ltd.
                                   150 E. 58th Street
                                   New York, NY  10155
                                   Attn:  John R. Costantino
====================================================================

      (c) This  Agreement  shall  inure to the  benefit of, and shall be binding
upon, the parties hereto and their respective successors and assigns.

      (d) The headings  contained in this  Agreement are for reference  purposes
only and shall not affect the construction or interpretation of this Agreement.

      (e) The  invalidity of all or any part of any section or paragraph of this
Agreement  shall not render  invalid  the  remainder  of this  Agreement  or the
remainder of such section or paragraph. If any provision of this Agreement is so
broad as to be unenforceable,  such provision shall be interpreted to be only so
broad as is enforceable.

      (f) This Agreement may be executed in any number of counterparts,  each of
which  shall,  when  executed,  be  deemed to be an  original,  but all of which
together shall constitute one and the same instrument.

      (g) This Agreement  shall be construed and enforced in accordance with and
governed by the laws of the State of New York, applicable to agreements made and
to be performed wholly within such jurisdiction.

      (h) Any dispute or controversy  arising between the Company and Consultant
under  this  Agreement  shall  be  submitted  to  arbitration  before  a  single
arbitrator  appointed in accordance  with the rules of the American  Arbitration
Association  in New  York,  New  York.  The  arbitration  proceedings  shall  be
conducted in accordance  with the rules of such  Association and the decision of
the arbitrator shall be final and binding upon the parties hereto.

           IN WITNESS  WHEREOF,  the parties have executed this  Agreement as of
the date first above written.

WALDEN PARTNERS, LTD.               LANCIT MEDIA PRODUCTIONS, LTD.
(Employer I.D. #13-3651788)




By: /S/ John R. Costantino
        John R. Costantino


By: /S/ Laurence A. Lancit
         Laurence A. Lancit




















                               EXHIBIT 23

                  Consent of Feldman Radin & Co., P.C.


<PAGE>





           CONSENT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS


   We hereby  consent  to the  incorporation  by  reference  in (i) the
Registration  Statement  on Form S-3, as amended  (File No.  33-70856),
(ii) the  Registration  Statement  on Form  S-1  (File  No.  33-48236),
(iii) the  Registration  Statement  on Form S-8  (File  No.  33-53472),
(iv) the Registration  Statement on Form S-8 (File No.  33-77834),  (v)
the Registration  Statement on Form S-8 (File No.  33-90506),  (vi) the
Registration  Statement on Form S-8 (File No. 33-80447),  and (vii) the
Registration  Statement  on Form S-8  (File  No.  33-80449)  of  Lancit
Media  Productions,  Ltd. (the "Registrant") of our report dated August
28,  1996  appearing  in  this  Annual  Report  on  Form  10-K  of  the
Registrant for the year ended June 30, 1996.




 /s/ Feldman Radin and Co., P.C.

FELDMAN RADIN & CO., P.C.

Certified Public Accountants


New York, New York
September 20, 1996



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