WHITEHALL JEWELLERS INC
424B4, 2000-03-02
JEWELRY STORES
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<PAGE>   1

                                                   File pursuant to Rule 424(b)4
                                                      Registration No. 333-95465

Prospectus

                                2,170,000 SHARES

                                [WHITEHALL LOGO]

                                  COMMON STOCK

                            ------------------------

     Whitehall Jewellers, Inc. and the selling stockholders are offering shares
of common stock in a firmly underwritten offering. Whitehall Jewellers is
offering 2,000,000 shares and the selling stockholders are offering 170,000
shares. Whitehall Jewellers will not receive any of the proceeds of shares sold
by the selling stockholders.

                            ------------------------

     The common stock is traded on the New York Stock Exchange under the symbol
"JWL." On February 29, 2000, the last reported sale price for the common stock
on the New York Stock Exchange was $19 9/16 per share.

                            ------------------------

     INVESTING IN THE COMMON STOCK INVOLVES A HIGH DEGREE OF RISK. SEE "RISK
FACTORS" BEGINNING ON PAGE 7.

<TABLE>
<CAPTION>
                                                               PER SHARE          TOTAL
                                                               ---------          -----
<S>                                                            <C>             <C>
Offering Price.............................................    $19.5625        $42,450,625
Discounts and Commissions to Underwriters..................    $   0.97        $ 2,104,900
Offering Proceeds to Whitehall Jewellers...................    $18.5925        $37,185,000
Offering Proceeds to the Selling Stockholders..............    $18.5925        $ 3,160,725
</TABLE>

     Neither the Securities and Exchange Commission nor any state securities
commission has approved or disapproved these securities or determined if this
prospectus is truthful or complete. Any representation to the contrary is a
criminal offense.

     Whitehall Jewellers has granted the underwriters the right to purchase up
to an additional 325,500 shares of common stock to cover any over-allotments.
The underwriters can exercise this right at any time within thirty days after
the offering. Banc of America Securities LLC expects to deliver the shares of
common stock to investors on or about March 6, 2000.

BANC OF AMERICA SECURITIES LLC                        CREDIT SUISSE FIRST BOSTON

                            WILLIAM BLAIR & COMPANY
                            ------------------------

                               February 29, 2000
<PAGE>   2

                              [pictures of stores]
<PAGE>   3

                               TABLE OF CONTENTS

<TABLE>
<CAPTION>
                                                              PAGE
                                                              ----
<S>                                                           <C>
Prospectus Summary..........................................     1
Risk Factors................................................     7
Use of Proceeds.............................................    14
Dividend Policy.............................................    14
Price Range of Common Stock.................................    15
Capitalization..............................................    16
Selected Financial and Operating Data.......................    17
Management's Discussion and Analysis of Financial Condition
  and Results of Operations.................................    19
Industry....................................................    28
Business....................................................    29
Management..................................................    40
Principal and Selling Stockholders..........................    43
Description of Capital Stock................................    46
United States Tax Consequences to Non-United States
  Holders...................................................    51
Underwriting................................................    54
Legal Matters...............................................    55
Experts.....................................................    55
Where You Can Find More Information.........................    56
Incorporation of Documents by Reference.....................    56
Index to Financial Statements...............................   F-1
</TABLE>

                           FORWARD-LOOKING STATEMENTS

     This prospectus, including the documents incorporated by reference herein,
contains "forward-looking statements" regarding our plans, expectations,
estimates and beliefs within the meaning of Section 27A of the Securities Act of
1933 and Section 21E of the Securities Exchange Act of 1934. All statements
other than statements of historical fact in this prospectus, including
statements regarding our competitive strengths, business strategy, plans to open
new stores in 2000, 2001 and 2002, individually and combined, plans to expand
our presence in outlet malls, estimated average cost to open a new store,
including net inventory and capital expenditures, plans to develop a website and
our e-commerce business, anticipated website development costs, plans to utilize
new marketing initiatives such as direct mail and in-store promotions, future
financial position, budgets, projected costs and plans and objectives of
management, are forward-looking statements. In addition, forward-looking
statements generally can be identified by the use of forward-looking terminology
such as "may," "will," "expect," "should," "intend," "estimate," "anticipate,"
"believe," "continue" or similar terminology.

     Although we believe that the expectations reflected in any forward-looking
statements are reasonable, we can give no assurance that these expectations will
prove to have been correct. Important factors that could cause actual results to
differ materially from our expectations are disclosed under "Risk Factors" and
elsewhere in this prospectus and expressly qualify all written and oral
forward-looking statements attributable to us. These factors include, among
others, risks related to our ability to successfully execute our expansion
program, our need to identify and sign leases for most of the new stores we plan
to open, potential fluctuation in our quarterly operating results due to
seasonality, the susceptibility of our business to adverse economic conditions,
the risk of losing key personnel or not attracting additional qualified
personnel, significant competition and potential Internet competition, the
potential decrease in availability or increase in cost of consumer credit, our
dependence on major suppliers and on the availability of consigned merchandise,
our leverage, our susceptibility to fluctuations in gem and gold prices, risks
related to regulation, risks related to acquisitions, and the potential
influence of our management and principal stockholders on our business.

     You should rely only on the information contained in this prospectus and in
the documents incorporated by reference in this prospectus. Neither we nor the
underwriters have authorized any other person to provide you with information
different from that contained in this prospectus. If anyone provides you with
different or inconsistent information, you should not rely on it. Neither we nor
the underwriters are making an offer to sell these securities in any
jurisdiction where the offer or sale is not permitted. The information appearing
in this prospectus is accurate only as of the date on the front cover of this
prospectus regardless of the time of delivery of this prospectus or of any sale
of our common stock. Our business, financial condition, results of operations
and prospects may have changed since that date.

                                        i
<PAGE>   4

                               PROSPECTUS SUMMARY

     This summary highlights selected information from this prospectus and may
not contain all of the information that may be important to you. Before you
decide to invest in Whitehall Jewellers you should read the entire prospectus
carefully, including the "Risk Factors" section, our financial statements and
the related notes included in this prospectus, and the documents incorporated by
reference into this prospectus. References to "Whitehall Jewellers", "we", "us"
and "our" refer to Whitehall Jewellers, Inc. but not to the underwriters. Unless
otherwise indicated, the information contained in this prospectus reflects a
3-for-2 stock split we effected in the form of a stock dividend on January 4,
2000 and assumes that the underwriters do not exercise their over-allotment
option to purchase additional shares of common stock. Our fiscal year ends
January 31. References to fiscal years by date refer to the fiscal year
beginning February 1 of that calendar year. For example, "fiscal 1998" began on
February 1, 1998 and ended on January 31, 1999.

                              WHITEHALL JEWELLERS

     Founded in 1895, Whitehall Jewellers is a leading, national specialty
retailer of fine jewelry (based on number of stores) offering an in-depth
selection in the following key categories: diamond, gold, precious and
semi-precious jewelry. Our target customers are middle to upper-middle income
women over 25 years old. As of February 4, 2000, we operated 294 mall based
stores in 33 states under the established brand names of Whitehall Co. Jewellers
(239 stores), Lundstrom Jewelers (52 stores) and Marks Bros. Jewelers (3
stores). Our small but flexible store format, averaging approximately 880 square
feet, and our strong sales culture contribute to our highly productive stores
which averaged annual sales of approximately $1.1 million per store in fiscal
1998. Our merchandising and marketing expertise, including the use of non-
recourse credit, have also contributed to our 25 consecutive quarters of
positive comparable store sales growth through January 31, 2000.

     We have more than doubled our store base since 1994 through organic growth,
the 1998 acquisition of 36 Jewel Box stores and opportunistic acquisitions of
real estate leases through the strategic purchase of single or multiple retail
locations (both jewelry and other formats). This store growth, combined with an
average 7.4% comparable store sales increase over the past five years, produced
total sales of $238.9 million in fiscal 1998, resulting in a compound annual
rate of growth in sales of 22.3% since fiscal 1994. Due to our operating
efficiencies during the same period, operating income grew at a compound annual
rate of 23.6% to $27.3 million in fiscal 1998, reflecting an operating margin of
11.4%. For the nine months ended October 31, 1999 our sales were $187.8 million,
representing a 37% increase over the comparable 1998 period. Income from
operations and net income for the nine months ended October 31, 1999 increased
51.3% and 51.1%, respectively. In fiscal 1999, we opened 46 new stores and
closed six stores as compared to fiscal 1998, when we opened 70 stores (which
includes the 36 Jewel Box stores) and closed or sold 11 stores. In connection
with this offering, we have recently accelerated our growth strategy by
increasing our planned new store openings in fiscal 2000 to 62 stores from 50
stores and by increasing our planned new store openings in fiscal 2000, 2001 and
2002 combined to 200 stores.

OPERATING STRATEGY

     Small, Flexible Store Format. We believe that we have a competitive
advantage in obtaining high traffic, "center court" locations in desirable
regional and super-regional malls due principally to:

     - our small average store size of approximately 880 square feet, which,
       while considerably smaller than the average store size of many of our
       mall-based competitors, generates comparable sales volumes;

     - our ability to adapt our store design to various sizes and
       configurations; and

     - our high average sales per square foot (approximately $1,273 for the 12
       months ended October 31, 1999).

                                        1
<PAGE>   5

     Our stores are located in high visibility mall locations and provide our
customers with a comfortable and inviting shopping environment. We have followed
a disciplined and systematic approach when evaluating new store opportunities.
We select locations for our stores based on an evaluation of individual site
economics and market conditions. Because of our flexible store format and our
reputation among mall developers as a strong tenant, we have historically
received more offers for attractive new store sites than we can accept. We are,
and have been, opportunistic in acquiring other retail formats in a single store
or multiple store acquisition.

     Attractive Store Operating Model. Our store model has proven to be very
attractive across brands, mall locations and in both new and existing markets.
New stores opened in fiscal 1998 (excluding the acquired Jewel Box stores)
performed at approximately 90% of mature store sales in their first year of
operation. Based on our experience with recent store openings, we estimate that
the average net investment to open a new store is approximately $650,000, which
includes capital expenditures and initial inventory, net of payables. During
their first full 12 months of operations, our new stores opened in fiscal 1998
generated average net sales of approximately $1,050,000 and store-level
operating cash flow (defined as income from operations plus depreciation and
amortization) of approximately $176,000, or approximately 16.8% of net sales.

     Consistent Brand Imaging. We reinforce the upscale, trustworthy image of
our store brand names, Whitehall Jewellers and Lundstrom Jewelers, with
consistent merchandise selection and price points, store layout and fixtures,
packaging, marketing and promotions. Whitehall Co. Jewellers is our primary
trademark and is positioned to be somewhat more upscale than the average
mall-based jewelry store. Additionally, having two strong brands allows us to
enter a given mall with multiple locations, leverage our infrastructure within a
given region and increase the number of potential store sites available to us.

     Differentiated Merchandising. We offer an in-depth selection of
high-quality merchandise in several key categories of fine jewelry: diamond,
gold, precious and semi-precious jewelry. This "key category" focus is oriented
toward our target customer, the middle to upper-middle income woman over 25
years old. Within these categories, we augment our selection with consignment
items which reflect more fashion forward themes, providing increased selection
while minimizing our inventory risk.

     Motivated, Sales-Oriented Store Personnel. We believe that the quality of
our sales personnel is critical to our success and represents a significant
competitive advantage. To assist our sales personnel in their selling efforts,
our sales personnel are authorized to discount prices within specifically
developed guidelines. Compensation and bonus programs reinforce sales and margin
goals on a daily, weekly and monthly basis.

     Absence of Recourse Credit Risk. We operate based upon a "no credit risk"
policy. When purchasing on credit, customers must use their personal credit
cards, our private label credit cards (which are available through a third party
and are non-recourse to us), or other non-recourse third party credit
arrangements. Our strict policy eliminates credit risk associated with a
customer's failure to pay. This policy also distinguishes us from most of our
competitors, which not only bear such credit risk, but also rely on finance
income in addition to merchandise sales.

     Strict Operating Controls. Our management team exercises significant
control over many non-sale aspects of our store operations, including site
selection, purchasing, store development, financial reporting and sales
training. We believe that this commitment to operational control enables us to:

     - operate substantially all of our stores on a profitable basis;

     - identify opportunities to improve productivity quickly; and

     - react quickly to shifts in product pricing and consumer purchasing
       trends.

     Emphasis on Risk Management. One of our strengths is our disciplined
approach to the core elements of our business model. While we continue to
evolve, there are certain key operating strategies that are designed to mitigate
risk to our business. They include our small, flexible store format, our non-
recourse credit policy and our use of consignment inventory.

                                        2
<PAGE>   6

     Experienced Management Team. Our five person executive management team has
on average 18 years of retail industry experience and 15 years of experience
with Whitehall Jewellers. In addition, after the completion of the offering this
group will continue to have a combined beneficial interest in the company in
excess of 15.4% of our common stock.

GROWTH STRATEGY

     Accelerate New Store Growth. In fiscal 1997 and fiscal 1998, we opened a
total of 64 stores and acquired 36 stores through the acquisition of the Jewel
Box chain. In fiscal 1999, we opened 46 new stores. During this growth period we
entered 20 new markets, including eight new states. Based on our successful
track record of opening and/or converting these new stores and our solid
infrastructure to support our expansion strategy, we believe we are well
positioned for accelerated growth over the next several years. As of January 31,
2000, we had already identified substantially all of the 62 sites we intend to
select for fiscal 2000, and we had reached understandings with respect to 54 of
these stores. We anticipate that, in the near term, approximately 80% of new
stores each year will be in existing markets and 20% will be in new markets. In
addition, we expect to continue to evaluate acquisition opportunities as they
arise as an element of our growth strategy.

     Refine Merchandising Initiatives. We continue to refine our merchandise mix
and improve the quality of our product offerings, resulting in an increase in
the number of customer transactions and the average transaction value per
customer. We intend to continually apply these practices, by increasing the
quality, selection and price points of our core items -- diamonds, gold,
precious and semi-precious jewelry.

     Enhance Sales and Marketing Initiatives. We use direct marketing, in-store
promotions and intend to use our new website in our marketing process to drive
comparable store sales. We plan to leverage our customer file of over one
million names with additional direct mailing initiatives. In the first half of
fiscal 2000, we plan to launch e-commerce capabilities to complement our
store-based operations.

RECENT DEVELOPMENTS

     Fiscal 1999 Results. For the fiscal fourth quarter ended January 31, 2000
our net income increased 31.4% to $14.8 million, or $0.97 per diluted share, as
compared to net income of $11.3 million, or $.73 per diluted share, a year ago.
During the same period, income from operations increased 30.5% to $25.6 million
compared to income from operations of $19.6 million in the fourth fiscal quarter
of 1998. Comparable store sales rose 11.1% as compared to 8.3% in the fourth
fiscal quarter of 1998. Net sales rose 25.1% to $127.7 million, as compared to
$102.0 million for the fourth fiscal quarter of 1998.

     For the fiscal year ended January 31, 2000 our net income rose 35.6% to
$19.3 million, or $1.28 per diluted share, compared to net income of $14.3
million, or $.92 per diluted share, for the fiscal year ended January 31, 1999.
Gross margin improvement and increased operating leverage increased fiscal 1999
operating income to $37.3 million, as compared to $27.3 million for the previous
fiscal year. Operating margin increased to 11.8% in fiscal 1999 as compared to
11.4% in fiscal 1998. Comparable store sales rose 11.0% for the fiscal year
ended January 31, 2000, as compared to a comparable store sales increase of 5.8%
in fiscal 1998. Net sales for the fiscal year ended January 31, 2000 increased
32.0% to $315.4 million, as compared to net sales of $238.9 million a year ago.

     Our increased sales in fiscal 1999 were driven by productive marketing and
merchandise programs, including a successful direct marketing program that ran
during the recent Christmas season. Over the past five years total sales have
grown at a compound annual rate of over 24% and operating profit has grown at a
compound rate of 26% per year. A large amount of our growth has come from
opening new stores. In fiscal 1999 we opened 46 new stores which generated
strong financial results.

     Recent Accounting Pronouncements. We offer a layaway program that enables
our customers to hold an item at our stores and pay for it over a one-year
period without interest charges. We retain possession of merchandise placed in
layaway until the customer has made all required payments. On December 3, 1999
the Securities and Exchange Commission issued certain accounting guidance in
Staff Accounting Bulletin 101, "Revenue Recognition in Financial Statements."
SAB 101, among other things, indicates that revenue from layaway sales should
only be recognized upon delivery of merchandise to the customer.

                                        3
<PAGE>   7

In consideration of this guidance, we will implement a change in accounting in
the first quarter of fiscal year 2000. We have recorded a charge of
approximately $5.0 million, $3.0 million net of tax, which will be presented as
a cumulative effect of this accounting change as of February 1, 2000. We expect
that SAB 101 will not have a material effect on our future sales but will only
impact the timing of recognition of revenue.
                             ---------------------

     We are incorporated under the laws of Delaware. Our principal executive
offices are located at 155 North Wacker Drive, Suite 500, Chicago, IL 60606 and
our telephone number is (312) 782-6800. We maintain a site on the World Wide Web
at http://www.whitehalljewellers.com; however, the information found on our
website is not part of this prospectus.

                                        4
<PAGE>   8

                                  THE OFFERING

Common stock offered by Whitehall
Jewellers.............................      2,000,000 shares

Common stock offered by the selling
stockholders..........................        170,000 shares

Total shares to be offered............      2,170,000 shares

Common stock outstanding after the
offering..............................     16,523,648 shares

Use of proceeds.......................     We will receive approximately $36.7
                                           million in net proceeds in this
                                           offering. We intend to use the
                                           proceeds:

                                           - to reduce debt under our existing
                                             credit facility (which debt may be
                                             subsequently reborrowed),

                                           - to accelerate new store openings,
                                             and

                                           - for working capital and other
                                             general corporate purposes.

                                           We will not receive any of the
                                           proceeds from the sale of common
                                           stock by the selling stockholders.

New York Stock Exchange symbol........     JWL

     The information regarding shares of common stock outstanding after the
offering is based on the number of shares of common stock outstanding as of
January 31, 2000 and assumes that the underwriters do not exercise their
over-allotment option. The number of shares outstanding excludes 2,597,865
shares reserved for issuance under our incentive compensation and stock purchase
plans, of which options to purchase 2,117,717 shares at an average exercise
price of $10.36 are currently outstanding.

                                        5
<PAGE>   9

                      SUMMARY FINANCIAL AND OPERATING DATA

     The following table sets forth certain of our financial and operating data.
The selected statement of operations data and balance sheet data as of and for
the fiscal year ended January 31, 1999 (fiscal 1998) and each of the two prior
fiscal years are derived from our audited financial statements. The interim
period data for the nine months ended October 31, 1998 and 1999 are derived from
our unaudited financial statements. This summary financial and operating data
should be read in conjunction with "Management's Discussion and Analysis of
Financial Condition and Results of Operations" and our financial statements and
the related notes included in this prospectus.

<TABLE>
<CAPTION>
                                                                             NINE MONTHS ENDED
                                       FISCAL YEAR ENDED JANUARY 31,            OCTOBER 31,
                                     ----------------------------------   -----------------------
                                       1997        1998         1999         1998         1999
                                     --------   ----------   ----------   ----------   ----------
                                                                                (UNAUDITED)
                                     (IN THOUSANDS, EXCEPT PER SHARE AND SELECTED OPERATING DATA)
<S>                                  <C>        <C>          <C>          <C>          <C>
STATEMENT OF OPERATIONS DATA:
Net sales..........................  $155,474   $  188,898   $  238,942   $  136,916   $  187,754
Gross profit.......................    64,340       78,025       99,574       53,931       74,649
Income from operations.............    19,031       22,216       27,313        7,713       11,671
Income from continuing operations
  before taxes.....................    12,038       18,410       23,190        4,857        7,353
Net income.........................  $ 17,400   $   10,195   $   14,262   $    2,992   $    4,521
Earnings per share before
  extraordinary
  items -- Diluted(1)..............  $   0.60   $     0.73   $     0.92   $     0.19   $     0.30
Weighted average shares
  outstanding -- Diluted(1)........    12,324       15,338       15,495       15,534       15,079
SELECTED OPERATING DATA:
Stores open at end of period.......       164          191          250          244          289
Average net sales per store(2).....  $990,000   $1,045,000   $1,073,000   $1,044,000   $1,116,000
Average net sales per gross square
  foot(3)..........................  $  1,247   $    1,325   $    1,323   $    1,287   $    1,273
Average merchandise sale...........  $    255   $      273   $      286   $      296   $      315
Comparable store sales
  increase(4)......................       7.9%         4.8%         5.8%         4.0%        10.9%
</TABLE>

<TABLE>
<CAPTION>
                                                                AS OF OCTOBER 31, 1999
                                                              --------------------------
                                                               ACTUAL     AS ADJUSTED(5)
                                                               ------     --------------
<S>                                                           <C>         <C>
BALANCE SHEET DATA: (at end of period)
Working capital.............................................  $ 19,805      $   56,490
Total assets................................................   229,893         229,893
Total debt..................................................    83,269          46,584
Stockholders' equity........................................    57,042          93,843
</TABLE>

- -------------------------
(1) All diluted earnings per share and weighted average shares outstanding
    amounts reflect our 3 for 2 stock split effected in the form of a stock
    dividend on January 4, 2000.

(2) Average net sales per store represents the total net sales for stores open a
    full fiscal year divided by the total number of such stores.

(3) Average net sales per gross square foot represents total net sales for
    stores open for a full fiscal year divided by the total square feet of such
    stores. For the nine-month periods ended October 31, 1999 and October 31,
    1998, trailing 12 month data was used.

(4) A store becomes comparable after it has been open for 12 full months. Fiscal
    year 1998 includes sales from the acquired Jewel Box stores from October
    1998 through January 1999. The nine months ended October 31, 1999 include
    sales from the acquired Jewel Box stores for the first six months of fiscal
    1999 and the month of October 1999. The nine months ended October 31, 1998
    include sales from the acquired Jewel Box stores for the month of October
    1998.

(5) As adjusted to give effect to (i) the issuance of 2,000,000 shares, less
    underwriting discounts and other expenses payable by us, (ii) the receipt of
    $0.1 million in proceeds from the exercise of options to purchase 15,000
    shares in connection with this offering, and (iii) the anticipated use of
    proceeds from this offering.

                                        6
<PAGE>   10

                                  RISK FACTORS

     Before you invest in our common stock, you should be aware that there are
various risks, including those described below, associated with an investment in
our common stock. Such risks could have a material adverse effect on our
business, financial condition or results of operations. You should carefully
consider these risk factors, together with all of the other information included
in this prospectus (including the documents incorporated by reference into this
prospectus), before you decide whether to purchase shares of our common stock.
The risks and uncertainties described below are not the only ones we face;
additional risks and uncertainties, including those of which we are not aware or
which we currently deem immaterial, may also adversely affect our business.

WE MAY NOT BE ABLE TO SUCCESSFULLY EXECUTE OUR EXPANSION PROGRAM.

     The growth of our net sales and earnings will depend to a significant
degree on our ability to expand our operations through the opening of new stores
in existing and new markets and to operate those stores profitably. The results
achieved by new stores may vary substantially. We operated 294 stores in 33
states as of February 4, 2000 and plan to open a total of 62 new stores in
fiscal 2000 compared to 46 new stores opened in fiscal 1999. We have recently
increased our planned store openings to 62 from 50 for fiscal 2000 and to a
total of approximately 200 for fiscal 2000, 2001 and 2002 combined, contingent
upon the completion of this offering of common stock. However, we may not be
able to open all of the stores discussed in our growth strategy and any new
stores that we open may not be profitable.

     Achieving our expansion goals will depend on a number of factors, including
our ability to identify and secure suitable locations on acceptable terms, open
new stores in a timely manner, adapt our distribution and other managerial and
operational systems to an expanded network of stores, hire and train additional
store and supervisory personnel, and integrate new stores into our operations on
a profitable basis. Our expansion plan could also be materially adversely
impacted by adverse national and regional economic conditions, including a
recession. In addition, opening new stores in our existing markets could have
the effect of diminishing sales at our other stores in these markets. We also
cannot assure you that our store format and operating strategy will be effective
in new markets. We anticipate that there will continue to be significant
competition among specialty retailers for desirable store sites and qualified
personnel.

     There can be no assurance that we will be able to open and operate new
stores on a timely and profitable basis and our expansion could be significantly
slower than our current plans due to a number of factors. We have not identified
most of the sites or signed leases for most of the sites we plan to enter in
2001 and 2002. In addition, we cannot assure you that our new Whitehall store
concept will be successful in our existing or new markets. If we are
unsuccessful in executing our expansion program our financial condition and
operating results could be materially adversely affected. Furthermore, we will
continually need to evaluate the adequacy of our store management and systems to
manage our planned expansion. To manage our growth effectively, we must continue
to develop and improve our operational and financial systems. Failure to
maintain adequate and efficient systems could have a material adverse effect on
our results of operations or financial condition.

     We expect to fund the opening of new stores with cash flow from operating
activities and borrowings under our credit facility. We estimate that the cost
of opening a new store on average is approximately $650,000, including initial
inventory (net of payables) and capital expenditures. However, the actual cost
of opening any new store may be greater than this current estimate. If we expand
more rapidly than our current plans anticipate, or if we fail to generate
sufficient cash flow, we may require additional capital (in addition to the
proceeds of this offering of common stock) in order to finance our expansion. In
particular, we will need to reborrow amounts we are repaying with the proceeds
of this offering in order to complete our expansion plan. There can be no
assurance as to the future availability or terms of additional financing.
Failure to obtain such financing on acceptable terms could require us to alter
our expansion plans or otherwise adversely affect our business. A change in our
expansion plans could have a material adverse effect on our results of
operations or financial condition.

                                        7
<PAGE>   11

     We will also continue to evaluate acquisition opportunities as they arise
as an element of our growth strategy. In 1998, for example, we acquired a
jewelry chain which added 36 stores located in eight states. It is possible that
recent or future acquisitions could have an adverse effect upon our operating
results, particularly in the fiscal quarters immediately following the
completion of such transactions, while the operations of the acquired entities
are being integrated into our operations. Acquisitions involve risks that could
cause our actual growth to differ from our expectations. For example:

     - We may not be able to successfully integrate acquired businesses in a
       timely manner. We may also incur substantial costs, delays or other
       operational or financial problems during the integration process and our
       operating results could be adversely affected during the integration
       process.

     - We could be required to incur additional indebtedness to finance
       acquisitions.

     - We could be required to amortize goodwill or other intangible assets,
       which would have an adverse effect on our net income.

     - We could elect to finance future acquisitions by using common stock for
       some or all of the purchase price, which would dilute the ownership
       interests of stockholders.

     We currently have no agreements or understandings with respect to any
acquisitions and may not make any acquisitions in the future.

OUR QUARTERLY OPERATING RESULTS WILL FLUCTUATE DUE TO SEASONALITY AND OTHER
FACTORS, AND VARIATION IN QUARTERLY RESULTS COULD CAUSE THE PRICE OF OUR COMMON
STOCK TO DECLINE.

     Our business is highly seasonal, with a significant portion of our sales
and most of our net income generated during the fourth fiscal quarter ending
January 31. Sales in the fourth quarter of fiscal 1998 accounted for 42.7% of
annual sales for such fiscal year and income from operations for the fourth
quarter of fiscal 1998 accounted for 71.8% of annual income from operations for
such fiscal year. We have historically experienced lower net sales and minimal
net income in each of our first three fiscal quarters and we expect this trend
to continue for the foreseeable future. We expect to continue to experience
fluctuations in our net sales and net income due to a variety of factors. A
shortfall in results for the fourth quarter of any fiscal year could have a
material adverse effect on our annual results of operations. Our quarterly
results of operations also may fluctuate significantly as a result of a variety
of factors, including the timing of new store openings, net sales contributed by
new stores, increases or decreases in comparable store sales, timing of certain
holidays, changes in our merchandise, general economic, industry and weather
conditions that affect consumer spending, and actions of competitors.

WE MAY NOT BE ABLE TO ACHIEVE COMPARABLE STORE SALES GAINS IN THE FUTURE.

     A variety of factors affect our comparable store sales results, including
economic conditions, the retail sales environment, the availability and cost of
credit from third party credit providers, the results of our merchandising
strategies, the success of our marketing and promotional programs, and our
ability to otherwise execute our business strategy. We experienced a 5.8% and
11.0% comparable store sales increase in fiscal 1998 and fiscal 1999,
respectively. We do not expect comparable store sales to increase at such rates
in the future, and there can be no assurance that we will continue to achieve
comparable store sales gains. Our comparable store sales results could cause the
price of our common stock to fluctuate substantially.

OUR BUSINESS IS PARTICULARLY SUSCEPTIBLE TO ADVERSE ECONOMIC CONDITIONS.

     Jewelry purchases are discretionary for consumers and may be particularly
affected by adverse trends in the general economy. The success of our operations
and our ability to execute our expansion plans depend to a significant extent
upon a number of factors relating to discretionary consumer spending, including
economic conditions (and perceptions of such conditions) affecting disposable
consumer income such as employment wages and salaries, business conditions,
interest rates, availability and cost of credit

                                        8
<PAGE>   12

and taxation, for the economy as a whole and in regional and local markets where
we operate. In addition, we are dependent upon the continued popularity of malls
as a shopping destination and the ability of malls or tenants and other
attractions to generate customer traffic for our stores. There can be no
assurance that consumer spending will not be adversely affected by general
economic conditions or a decrease in mall traffic, thereby negatively impacting
our results of operations or financial condition and ability to execute our
expansion plans.

IF WE LOSE KEY PERSONNEL OR ARE UNABLE TO ATTRACT ADDITIONAL QUALIFIED PERSONNEL
AS WE GROW, OUR BUSINESS COULD BE ADVERSELY AFFECTED.

     We are highly dependent upon the ability and experience of our senior
executives and other key employees, including Hugh M. Patinkin, Chairman,
President and Chief Executive Officer, John R. Desjardins, Executive Vice
President, Finance & Administration, Matthew M. Patinkin, Executive Vice
President, Store Operations, Manny A. Brown, Executive Vice President, Store
Operations, and Lynn D. Eisenheim, Executive Vice President, Merchandising. The
loss of services of one or more of these individuals or other members of
management could have a material adverse effect on our results of operations or
financial condition. We do not maintain "key executive" life insurance on any of
our executives and we have not entered into employment agreements with our key
executive officers. Our success also depends on our ability to continue to
attract, manage and retain other qualified personnel as we grow. We cannot
assure you that we will continue to attract or retain such personnel.

WE FACE SIGNIFICANT COMPETITION.

     The retail jewelry business is fragmented and highly competitive. We
compete with national and regional jewelry chains and local independently owned
jewelry stores, especially those that operate in malls, as well as with
department stores, catalog showrooms, discounters, direct mail suppliers and
televised home shopping networks. A number of our competitors are substantially
larger and have greater financial resources than us. We believe that the primary
competitive factors affecting our operations are store location and atmosphere,
quality of sales personnel and service, breadth and depth of merchandise
offered, pricing, credit and reputation. We also believe that we compete for
consumers' discretionary spending dollars with retailers that offer merchandise
other than jewelry. In addition, we compete with jewelry and other retailers for
desirable locations and qualified personnel. The foregoing competitive
conditions (which could intensify) may adversely affect our results of
operations or financial condition and ability to successfully execute our
expansion plans.

     We also face significant new competition from Internet jewelry retailers.
Direct marketing of fine jewelry, including marketing of jewelry via the
Internet, historically has not met with substantial consumer acceptance.
However, in the past year a number of well-financed businesses have announced
plans to market fine jewelry via the Internet and some have begun selling fine
jewelry via the Internet. Large scale consumer acceptance of Internet fine
jewelry retailing could transform the jewelry retailing business, result in
lower price points and margins, and have a substantial adverse effect on our
results of operations or financial condition. Although we plan to launch an
e-commerce sales program in the first half of 2000, there can be no assurance
that this initiative will be successful. Our ability to develop a successful
e-commerce site may depend to a substantial degree on building brand recognition
of the site which may require substantial marketing costs.

A DECREASE IN AVAILABILITY OR AN INCREASE IN COST OF CONSUMER CREDIT COULD HAVE
A NEGATIVE IMPACT ON OUR BUSINESS.

     The third party credit we offer to our customers is supplied to us
primarily through a "private label" credit card arrangement with Monogram Credit
Services, L.L.C., a joint venture between Bank One, N.A. and G.E. Capital
Corporation, and other credit programs offered by other financial institutions.
During fiscal 1998, private label credit card sales accounted for approximately
39% of our net sales while total credit sales, including major credit cards such
as Visa, MasterCard, American Express and others, generally constituted
approximately 73% of our net sales. The loss or any substantial modification of
any of

                                        9
<PAGE>   13

these arrangements could have a material adverse effect on our results of
operations or financial condition. During periods of increasing consumer credit
delinquencies in the retail industry generally, financial institutions may
reexamine their lending practices and procedures. There can be no assurance that
increased delinquencies being experienced by providers of consumer credit
generally would not cause providers of third party credit offered by us to
decrease the availability or increase the cost of such credit. See
"Business -- Credit."

WE DEPEND ON OUR MAJOR SUPPLIERS AND ON THE AVAILABILITY OF CONSIGNED
MERCHANDISE.

     We do not manufacture our own merchandise but instead work closely with a
number of suppliers. During fiscal 1999, our largest supplier accounted for
approximately 12% of our total purchases, and our largest five suppliers
accounted for approximately 39% of such purchases. Our relationships with our
primary suppliers are generally not pursuant to long-term agreements. Although
we believe that there are a number of suppliers of fine jewelry, the loss of one
or more of our major suppliers, particularly at critical times during the year,
could have a material adverse effect on our results of operations or financial
condition.

     A substantial portion of the merchandise we sell is carried on a
consignment basis prior to sale or is otherwise financed by vendors, thereby
reducing our direct capital investment in inventory. The weighted average
percentage of our total inventory that was carried on consignment for fiscal
1996, 1997 and 1998 and the first nine months of fiscal 1998 and 1999 (based on
the inventory levels at the end of each fiscal quarter) was 17.3%, 18.3%, 20.1%,
19.5%, and 21.2%, respectively. The willingness of vendors to enter into such
arrangements may vary substantially from time to time based on a number of
factors, including the merchandise involved, the financial resources of vendors,
interest rates, availability of financing, fluctuations in gem and gold prices,
inflation, our financial condition and a number of economic or competitive
conditions in the jewelry business or the economy generally. Any change in these
relationships could have a material adverse effect on our results of operations
or financial condition.

OUR CURRENT LEVELS OF DEBT COULD IMPACT OUR OPERATIONS IN THE FUTURE.

     Our debt as of October 31, 1999 would have been approximately $46.6 million
and approximately 33.2% of our total debt and stockholders' equity, calculated
on an as-adjusted basis after giving effect to this offering of common stock and
the anticipated use of net proceeds generated thereby. Our debt levels fluctuate
from time to time based on seasonal working capital needs.

     The degree to which we are leveraged could impair our ability to obtain
additional financing for working capital, capital expenditures, acquisitions or
other general corporate purposes. In addition, we may be more highly leveraged
than some of our competitors, which may place us at a competitive disadvantage,
and our leverage could make us more vulnerable to changes in general economic
conditions or factors affecting the jewelry business generally. In addition, our
credit facility includes negative covenants and financial covenants which could
restrict or limit our operations.

     A substantial portion of our indebtedness bears interest at fluctuating
rates, and changes in interest rates or rates charged under our gold consignment
facility could adversely affect our results of operations or financial
condition.

OUR BUSINESS IS PARTICULARLY SUSCEPTIBLE TO FLUCTUATIONS IN GEM AND GOLD PRICES.

     Our company and the jewelry industry in general are affected by
fluctuations in the prices of diamonds and gold and, to a lesser extent, other
precious and semi-precious metals and stones. During fiscal 1999, diamonds,
gold, precious and semi-precious jewelry accounted for approximately 98% of our
net merchandise sales. A significant change in prices or in the availability of
diamonds, gold or other precious and semi-precious metals and stones could have
a material adverse effect on our results of operations or financial condition.
The supply and price of diamonds in the principal world markets are
significantly influenced by a single entity, the Central Selling Organization, a
marketing arm of DeBeers Consolidated Mines Ltd. of South Africa (CSO). The CSO
has traditionally controlled the marketing of a

                                       10
<PAGE>   14

substantial majority of the world's supply of diamonds and sells rough diamonds
to worldwide diamond cutters from its London office in quantities and at prices
determined in its sole discretion. The availability of diamonds to the CSO and
our suppliers is to some extent dependent on the political situation in diamond
producing countries, such as South Africa, Botswana, Zaire, republics of the
former Soviet Union and Australia, and on continuation of the prevailing supply
and marketing arrangements for raw diamonds. Until alternate sources could be
developed, any sustained interruption in the supply of diamonds or any
oversupply from the producing countries could adversely affect us and the retail
jewelry industry as a whole. Higher priced jewelry items tend to have a slower
rate of turnover, thereby increasing the risks to us associated with price
fluctuations and changes in fashion trends.

     We have a gold consignment facility with a lending institution pursuant to
which we accept as consignee, and are responsible to return at some future date,
a fixed number of ounces of gold. The periodic charges we pay are computed based
on a percentage of the value of the gold consigned. Therefore, an increase in
the price of gold could substantially increase the annual costs to us of the
gold consignment and the eventual cost to us upon the termination of this
arrangement. Furthermore, borrowing availability under our revolving credit
facility is based on amounts outstanding thereunder, including the value of
consigned gold under the gold consignment facility which fluctuates based on
current gold prices. Therefore, an increase in the price of gold would reduce
availability under our revolving credit facility.

WE ARE SUBJECT TO SUBSTANTIAL REGULATION.

     Our operations are affected by numerous federal and state laws that impose
disclosure and other requirements upon the origination, servicing and
enforcement of credit accounts, and limitations on the maximum amount of finance
charges that may be charged by a credit provider. Although credit to our
customers is provided by third parties without recourse to us based upon a
customer's failure to pay, any restrictive change in the regulation of credit,
including the imposition of, or changes in, interest rate ceilings, could
adversely affect the cost or availability of credit to our customers and,
consequently, our results of operations or financial condition.

     Our operations are also affected by federal and state laws relating to
marketing practices in the retail jewelry industry. In marketing to our
customers, we compare most of our prices to "reference prices." Our literature
indicates to customers that our reference price for an item is either the
manufacturer's suggested retail price or our determination of the non-discounted
price at which comparable merchandise of like grade or quality is advertised or
offered for sale by competitive retailers and is not our current selling price
or the price at which we formerly sold such item. We are, from time to time,
subject to regulatory investigation and private actions relating to our use of
"reference prices" in marketing to our customers. Although we believe that
pricing comparisons are common in the jewelry business, there can be no
assurance that this practice would be upheld. An investigator for the Office of
Consumer Affairs for the Commonwealth of Virginia recently requested that we
substantiate our advertised claim of 50% off "reference prices." We are
currently responding to that request. The investigation is in a preliminary
stage. In addition, an action filed in California state court on February 14,
2000 was received by us on March 1, 2000. That action alleges violations of
federal and state regulations governing advertising of comparative pricing and
seeks injunctive relief and unspecified damages including disgorgement of
profits and restitution. We are currently preparing a response to that
complaint. The litigation is in preliminary stages and our preliminary analysis
is that this action is unlikely to have a material adverse effect on the
Company.

MANAGEMENT AND PRINCIPAL STOCKHOLDERS COULD HAVE SUBSTANTIAL INFLUENCE OVER US.

     After consummation of this offering of common stock, our five senior
executive officers (Messrs. H. Patinkin, Desjardins, M. Patinkin, Eisenheim and
Brown) will beneficially own approximately 17.3% of the shares of outstanding
common stock. By virtue of such holdings, and if and to the extent these senior
executive officers act in concert, they will have substantial influence over the
election of directors and other matters, including the outcome of many
fundamental corporate transactions (such as mergers and sales of all or
substantially all of our assets) requiring stockholder approval. The interests
of

                                       11
<PAGE>   15

these executive officers may not be consistent with the interests of our other
stockholders and these officers may support positions with which you disagree.

THE PRICE OF OUR COMMON STOCK COULD BE VOLATILE.

     There has been in recent years and may continue to be significant
volatility in the market price for our common stock, and there can be no
assurance that an active market for our common stock can be sustained. See
"Price Range of Common Stock and Dividend Policy." Our stock price may rise and
fall in a manner which is not related to our performance. Factors such as
quarterly fluctuations in our financial results, whether or not our quarterly
results meet or exceed analysts' or investors' expectations, our comparable
store sales results, announcements by us and other jewelry retailers, the
overall economy and the condition of the financial markets and general events
and circumstances beyond our control could have a significant impact on the
future market price of our common stock and the relative volatility of such
market price. In the past, following periods of volatility in the market price
of a company's securities, securities class action litigation has often been
instituted against that company. If similar litigation were instituted against
us, it could result in substantial costs and a diversion of our management's
attention and resources, which could have an adverse effect on our business.

ANTI-TAKEOVER PROVISIONS IN DELAWARE LAW AND OUR CHARTER AND BY-LAWS COULD DELAY
OR DEFER A CHANGE IN CONTROL.

     Certain provisions of our certificate of incorporation and by-laws and
certain sections of the Delaware General Corporation Law, including those which
authorize our board of directors to issue shares of preferred stock and to
establish the voting rights, preferences and other terms of preferred stock
without further action by stockholders, may be deemed to have an anti-takeover
effect and may discourage takeover attempts not first approved by our board of
directors (including takeovers which some stockholders may deem to be in their
best interests). These provisions could delay or frustrate the removal of
incumbent directors or the assumption of control by an acquiror, even if such
removal or assumption of control would be beneficial to our stockholders. These
provisions also could discourage or make more difficult a merger, tender offer
or proxy contest, even if they would be beneficial, in the short term, to the
interests of our stockholders.

     The specific provisions of our certificate of incorporation which may be
deemed to have an anti-takeover effect include, among others, the following:

     - a classified board of directors serving staggered three-year terms;

     - the elimination of stockholder voting by written consent;

     - a provision providing that only the President or board of directors may
       call special meetings of stockholders;

     - the removal of directors only for cause, and then only by the holders of
       at least a majority of the outstanding shares entitled to vote for such
       removal;

     - a provision permitting the board of directors to take into account
       factors in addition to potential economic benefits to stockholders; and

     - advance notice requirements for stockholder proposals and nominations for
       election to the board of directors.

     We are also subject to Section 203 of the Delaware General Corporation Law
which, in general, imposes restrictions upon certain acquirors (including their
affiliates and associates) of 15% or more of our common stock. We also have
entered into severance agreements with our senior executives which could
increase the cost of any potential acquisition of us. See
"Management -- Severance Agreements."

     In addition, our board of directors has adopted a stockholders rights plan
pursuant to which each share of our common stock has associated with it one
right entitling our stockholders, upon the occurrence

                                       12
<PAGE>   16

of a triggering event, to purchase shares of our preferred stock or shares of
the acquiror at a discount from the prevailing market price. Triggering events
generally include events or transactions that relate to a potential acquisition,
merger or consolidation involving Whitehall Jewellers that has not been approved
by our board of directors. The stockholders rights plan may be deemed to have an
anti-takeover effect and may discourage or prevent takeover attempts not first
approved by our board of directors (including takeovers which certain
stockholders may deem to be in their best interests). See "Description of
Capital Stock -- Delaware Law and Certain Charter and By-Law Provisions" and
"-- Preferred Stock Purchase Rights."

                                       13
<PAGE>   17

                                USE OF PROCEEDS

     We will receive net proceeds from the sale of the 2,000,000 shares of
common stock offered by us, after deducting underwriting discounts and estimated
offering expenses payable by us, of approximately $36.7 million ($42.7 million
if the underwriters' over-allotment option is exercised in full). We will not
receive any of the proceeds from the sale of common stock by the selling
stockholders.

     We intend to use the net proceeds from this offering (a) to repay a portion
of the outstanding balance of the revolving portion of our credit facility
(which was $44.5 million as of February 28, 2000), plus accrued interest
thereon, subject to reborrowings, (b) to accelerate the pace of new store
openings (which may include selective acquisitions) and (c) for working capital
and other general corporate purposes. Interest under our credit facility is
based, at our option, on Eurodollar rates or the bank's prime rate. Interest on
the revolving portion of our credit facility as of February 28, 2000 averaged
approximately 7.3% per annum. The revolving portion of our credit facility
matures on September 10, 2003. We expect to reborrow under our credit facility
as needed to fund our store expansion program, working capital needs and for
general corporate purposes.

     Pending application of the proceeds to the uses we have specified above, we
intend to invest the net proceeds of the offering in short-term, interest
bearing, investment grade securities.

                                DIVIDEND POLICY

     We have never paid cash dividends on our capital stock. It is our present
policy to retain earnings to finance our operations and growth, and we do not
expect to pay dividends in the foreseeable future. Our board of directors will
determine any future change in dividend policies based on financial conditions,
profitability, cash flow, capital requirements, and business outlook, as well as
other factors relevant at the time. Our credit facility restricts our ability to
pay dividends.

                                       14
<PAGE>   18

                          PRICE RANGE OF COMMON STOCK

     Our common stock is currently traded on the New York Stock Exchange under
the symbol "JWL." Prior to January 27, 2000 our common stock was traded on the
Nasdaq National Market under the symbol "WHJI." The table below sets forth, for
the periods presented, the range of high and low closing prices for our common
stock as reported on the Nasdaq National Market or the New York Stock Exchange,
as the case may be, in each case as adjusted to reflect the 3 for 2 stock split
effected on January 4, 2000.

<TABLE>
<CAPTION>
                                                                  COMMON STOCK PRICE
                                                                 ---------------------
                                                                   HIGH         LOW
                                                                   ----         ---
<S>                                                              <C>          <C>
Year ended January 31, 1999:
  First Quarter.............................................       $13 21/64    $11 1/2
  Second Quarter............................................        13           10 21/64
  Third Quarter.............................................        12 5/64       6 43/64
  Fourth Quarter............................................        12            7 1/2
Year ended January 31, 2000:
  First Quarter.............................................        11 53/64      8 21/64
  Second Quarter............................................        18 13/64     10 19/64
  Third Quarter.............................................        20 1/4       15 59/64
  Fourth Quarter............................................        27 3/4       15 21/64
Year ended January 31, 2001:
  First Quarter (through February 29, 2000).................        24 1/4       18 9/16
</TABLE>

     On February 29, 2000, the closing price of our common stock as reported on
the New York Stock Exchange was $19 9/16 per share. As of January 31, 2000, we
had approximately 182 holders of record of common stock.

                                       15
<PAGE>   19

                                 CAPITALIZATION

     The following table sets forth our capitalization as of October 31, 1999
and as adjusted to reflect the sale of common stock offered by us in this
offering. You should read this information in conjunction with our financial
statements and the notes to those financial statements appearing elsewhere in
this prospectus.

<TABLE>
<CAPTION>
                                                                 OCTOBER 31, 1999
                                                              -----------------------
                                                                              AS
                                                               ACTUAL     ADJUSTED(1)
                                                              --------    -----------
                                                                  (IN THOUSANDS)
<S>                                                           <C>         <C>
Short-term debt:
  Credit facility(2)........................................  $ 64,129    $   27,444
  Outstanding checks, net...................................     5,854         5,854
                                                              --------    ----------
          Total.............................................  $ 69,983    $   33,298
                                                              --------    ----------
Long-term debt (including current maturities):
  Term loan.................................................  $ 18,500    $   18,500
  Subordinated notes:.......................................       640           640
                                                              --------    ----------
          Total.............................................    19,140        19,140
Stockholders' equity:
  Common stock and additional paid-in capital...............    60,368        97,169
  Accumulated earnings......................................     6,671         6,671
  Less treasury stock.......................................    (9,997)       (9,997)
                                                              --------    ----------
          Total stockholders' equity........................    57,042        93,843
                                                              --------    ----------
          Total capitalization..............................  $ 76,182    $  112,983
                                                              ========    ==========
</TABLE>

- ---------------

(1) As adjusted to give effect to (i) the issuance of 2,000,000 shares, less
    underwriting discounts and other expenses payable by us, (ii) the receipt of
    $0.1 million in proceeds from the exercise of options to purchase 15,000
    shares in connection with this offering, and (iii) the anticipated use of
    proceeds from this offering.

(2) Borrowings under our credit facility fluctuate throughout the year based on
    the seasonality of working capital needs. During the first nine months of
    fiscal 1999, average borrowings under our credit facility (excluding the
    current portion of long-term debt) were approximately $48.4 million. As of
    February 28, 2000, there was $44.5 million outstanding under the revolving
    portion of our credit facility.

                                       16
<PAGE>   20

                     SELECTED FINANCIAL AND OPERATING DATA

     The following table sets forth selected financial and operating data. The
statement of operations data and balance sheet data as of and for the fiscal
year ended January 31, 1999 (fiscal 1998) and each of the four prior fiscal
years are derived from our audited financial statements. The interim period data
for the nine months ended October 31, 1999 and 1998 have been derived from and
should be read in conjunction with our unaudited financial statements. The
selected financial information set forth below should be read in conjunction
with "Management's Discussion and Analysis of Financial Condition and Results of
Operations" and our audited financial statements.

<TABLE>
<CAPTION>
                                                                                           NINE MONTHS ENDED
                                          FISCAL YEAR ENDED JANUARY 31,                       OCTOBER 31,
                             --------------------------------------------------------   -----------------------
                               1995       1996       1997        1998         1999         1998         1999
                             --------   --------   --------   ----------   ----------   ----------   ----------
                                                                                              (UNAUDITED)
                                        (IN THOUSANDS, EXCEPT PER SHARE AND SELECTED OPERATING DATA)
<S>                          <C>        <C>        <C>        <C>          <C>          <C>          <C>
STATEMENT OF OPERATIONS
  DATA:
Net sales..................  $106,683   $131,022   $155,474   $  188,898   $  238,942   $  136,916   $  187,754
Cost of sales (including
  buying and occupancy
  expenses)................    64,223     77,722     91,134      110,873      139,368       82,985      113,105
                             --------   --------   --------   ----------   ----------   ----------   ----------
Gross profit...............    42,460     53,300     64,340       78,025       99,574       53,931       74,649
Selling, general and
  administrative
  expenses.................    30,748     37,887     45,309       55,809       72,261       46,218       62,978
                             --------   --------   --------   ----------   ----------   ----------   ----------
Income from operations.....    11,712     15,413     19,031       22,216       27,313        7,713       11,671
Interest expense...........    10,594     12,314      6,993        3,806        4,123        2,856        4,318
Stock award expense........        --        461         --           --           --           --           --
ESOP compensation
  expense..................       547        590         --           --           --           --           --
                             --------   --------   --------   ----------   ----------   ----------   ----------
Income from continuing
  operations before
  taxes....................       571      2,048     12,038       18,410       23,190        4,857        7,353
Income tax expense
  (benefit)(1).............        --    (14,924)     4,695        7,180        8,928        1,865        2,832
                             --------   --------   --------   ----------   ----------   ----------   ----------
Net income before
  extraordinary items......       571     16,972      7,343       11,230       14,262        2,992        4,521
Extraordinary item,
  net(2)...................        --         --     10,057       (1,035)          --           --           --
                             --------   --------   --------   ----------   ----------   ----------   ----------
Net income.................  $    571   $ 16,972   $ 17,400   $   10,195   $   14,262   $    2,992   $    4,521
                             ========   ========   ========   ==========   ==========   ==========   ==========
Earning per share before
  extraordinary items --
  Diluted(3)...............  $   0.07   $   2.33   $   0.60   $     0.73   $     0.92   $     0.19   $     0.30
Weighted average shares
  outstanding -- Diluted(3)...    7,806    7,284     12,324       15,338       15,495       15,534       15,079
                             --------   --------   --------   ----------   ----------   ----------   ----------
SELECTED OPERATING DATA:
Stores open at end of
  period...................       131        146        164          191          250          244          289
Average net sales per
  store(4).................  $836,000   $936,000   $990,000   $1,045,000   $1,073,000   $1,044,000   $1,116,000
Average net sales per gross
  square foot(5)...........  $  1,068   $  1,183   $  1,247   $    1,325   $    1,323   $    1,287   $    1,273
Average merchandise sale...  $    229   $    245   $    255   $      273   $      286   $      296   $      315
Comparable store sales
  increase(6)..............       7.6%      11.0%       7.9%         4.8%         5.8%         4.0%        10.9%
BALANCE SHEET DATA: (at end
  of period)
Working capital............  $ 20,460   $ 21,512   $ 25,824   $   34,967   $   38,478   $   27,765   $   19,805
Total assets...............    61,512     87,403     93,533      118,003      169,606      182,325      229,893
Total debt.................   110,806    107,891     21,267       28,907       49,526       64,502       83,269
Stockholders' equity
  (deficit)................   (66,578)   (47,858)    37,507       47,803       62,168       50,898       57,042
</TABLE>

                                       17
<PAGE>   21

- ---------------

(1) Income tax benefit in the year ended January 31, 1996 (fiscal 1995) resulted
    from the reversal of our deferred tax valuation allowance and corresponding
    recognition of a deferred tax asset as a result of its realization becoming
    more likely than not.

(2) In fiscal 1996, we recorded an extraordinary gain on extinguishment of debt
    due to the early repayment of approximately $18.3 million of debt. We also
    recorded an extraordinary loss in connection with the redemption of Series D
    Notes. In fiscal 1997, we recorded an extraordinary loss in connection with
    our tender offer for Series C Notes.

(3) All diluted earnings per share and weighted average shares outstanding
    amounts reflect our 3 for 2 stock split effected in the form of a stock
    dividend on January 4, 2000.

(4) Average net sales per store represents the total net sales for stores open a
    full fiscal year divided by the total number of such stores.

(5) Average net sales per gross square foot represents total net sales for
    stores open for a full fiscal year divided by the total square feet of such
    stores. For the nine-month periods ended October 31, 1999 and October 31,
    1998, trailing 12 month data was used.

(6) A store becomes comparable after it has been open for 12 full months. Fiscal
    year 1998 includes sales from the acquired Jewel Box stores from October
    1998 through January 1999. The nine months ended October 31, 1999 include
    sales from the acquired Jewel Box stores for the first six months of fiscal
    1999 and the month of October 1999. The nine months ended October 31, 1998
    include sales from the acquired Jewel Box stores for the month of October
    1998.

                                       18
<PAGE>   22

                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS

     You should read the following discussion together with our financial
statements and the related notes which are included in this prospectus. This
prospectus contains forward-looking statements that reflect our plans,
expectations, estimates and beliefs. Our actual results could differ materially
from those discussed in the forward-looking statements. Factors that could cause
or contribute to such differences include, but are not limited to, those
discussed below and elsewhere in this prospectus, particularly in "Risk
Factors." In addition to the other information in this prospectus, you should
carefully consider the following discussion and the information set forth under
"Risk Factors" in evaluating us and our business before purchasing our common
stock in this offering.

BACKGROUND

     We are a leading, national specialty retailer of fine jewelry operating 294
stores in 33 states as of February 4, 2000. Our sales and income from operations
have increased consistently since fiscal 1992 to $238.9 million and $27.3
million, respectively, in fiscal 1998. During that same period, the number of
stores grew to 250 from 113 and our average annual store sales increased to
$1,073,000 from $784,000. The growth of our net sales and earnings will depend
to a significant degree on our ability to successfully expand our operations
through the opening of new stores. We have recently increased our new store
opening plan based on the consummation of this offering and intend to open
approximately 62 new stores in calendar 2000 and a total of approximately 200
stores in 2000, 2001 and 2002 combined. Our policy is to charge as incurred
pre-opening costs associated with new stores.

     In September 1998, we purchased substantially all of the Jewel Box chain,
acquiring 36 jewelry stores located in eight states in the southeastern United
States. We financed this acquisition through an amended and expanded term loan
and revolving credit facility. All of the acquired stores have been converted to
Whitehall/Lundstrom merchandise assortments, credit programs, operating
procedures and brand names.

     In 1999, we conducted a detailed analysis of possible Internet marketing
strategies, costs, financing alternatives, benefits and risks. After completing
this analysis, we retained an established e-commerce development firm to develop
our e-commerce website and associated software. We plan to launch our e-commerce
website in the first half of 2000.

     A variety of factors affect the sales results for our stores, including
economic conditions, the retail sales environment, the availability and cost of
credit from third party credit providers, the results of our merchandising and
marketing strategies, and our ability to otherwise execute our business
strategy. We experienced 5.8% and 11.0% comparable store sales increases in
fiscal 1998 (which includes sales from October 1998 through January 1999 from
the Jewel Box stores acquired in September 1998) and in fiscal 1999 (which
includes the store sales from February through July 1999 and from October
through January 2000 from the acquired Jewel Box stores), respectively. There
can be no assurance that we will achieve comparable store sales increases in
future reporting periods.

     We offer a layaway program that enables our customers to hold an item at
our stores and pay for it over a one-year period without interest charges. We
retain possession of merchandise placed in layaway until the customer has made
all required payments. On December 3, 1999 the SEC issued certain accounting
guidance in Staff Accounting Bulletin 101, "Revenue Recognition in Financial
Statements." SAB 101, among other things, indicates that revenue from layaway
sales should only be recognized upon delivery of merchandise to the customer. In
consideration of this guidance, we will implement a change in accounting in the
first quarter of fiscal year 2000. We have recorded a charge of approximately
$5.0 million, $3.0 million net of tax, which will be presented as a cumulative
effect of this accounting change as of February 1, 2000.

                                       19
<PAGE>   23

RESULTS OF OPERATIONS

     The following table sets forth for the periods indicated certain
information derived from our statements of operations expressed as a percentage
of net sales for such periods.

<TABLE>
<CAPTION>
                                                                                         NINE MONTHS
                                                     FISCAL YEAR ENDED JANUARY 31,    ENDED OCTOBER 31,
                                                     -----------------------------    ------------------
                                                      1997       1998       1999       1998       1999
                                                     -------    -------    -------    -------    -------
<S>                                                  <C>        <C>        <C>        <C>        <C>
Net sales..........................................   100.0%     100.0%     100.0%     100.0%     100.0%
Costs of sales (including buying and occupancy
  expenses)........................................    58.6       58.7       58.3       60.6       60.2
                                                      -----      -----      -----      -----      -----
  Gross profit.....................................    41.4       41.3       41.7       39.4       39.8
Selling, general and administrative expenses.......    29.2       29.5       30.3       33.7       33.6
                                                      -----      -----      -----      -----      -----
Income from operations.............................    12.2       11.8       11.4        5.7        6.2
Interest expense...................................     4.5        2.0        1.7        2.1        2.3
                                                      -----      -----      -----      -----      -----
  Income before income taxes.......................     7.7        9.8        9.7        3.6        3.9
Income tax expense.................................     3.0        3.8        3.7        1.4        1.5
                                                      -----      -----      -----      -----      -----
  Net income before extraordinary items............     4.7        6.0        6.0        2.2        2.4
Extraordinary item, net............................     6.5       (0.6)        --         --         --
                                                      -----      -----      -----      -----      -----
  Net income.......................................    11.2%       5.4%       6.0%       2.2%       2.4%
                                                      =====      =====      =====      =====      =====
</TABLE>

FIRST NINE MONTHS OF FISCAL 1999 COMPARED TO FIRST NINE MONTHS OF FISCAL 1998

     Net Sales. Net sales for the nine months ended October 31, 1999 increased
$50.8 million, or 37.1%, to $187.8 million. Comparable store sales, which
includes the Jewel Box store sales for the first six months of fiscal 1999 and
the month of October 1999, increased $15.0 million, or 10.9%, in the first nine
months of fiscal 1999. Sales from new stores contributed $25.9 million to the
overall sales increase. Sales from the acquired stores contributed $12.2 million
in increased sales. These sales increases were partially offset by lost sales of
$1.6 million related to store closings, together with stores closed for
remodeling for limited periods. The total number of merchandise units sold
increased by approximately 29.3% for the first nine months of fiscal 1999, while
the average price per merchandise sale increased to $315 in the first nine
months of fiscal 1999 from $296 in the first nine months of fiscal 1998.
Comparable store sales increased in part due to the strong economic environment
for jewelry purchases, increased use of non-recourse credit, marketing programs,
strong store inventory assortments and the contribution from acquired jewelry
stores. We opened 41 new stores and closed two stores in the first nine months
of fiscal 1999, increasing the number of stores opened to 289 as of October 31,
1999 compared to 244 as of October 31, 1998.

     Gross Profit. Gross profit increased $20.7 million to $74.6 million in the
first nine months of fiscal 1999 compared to the first nine months of fiscal
1998. Gross profit as a percentage of sales increased to 39.8% in the first nine
months of fiscal 1999 compared to 39.4% for the same period of fiscal 1998. This
increase primarily resulted from higher merchandise margins and lower buying
expenses as a percentage of sales.

     Selling, General and Administrative Expenses. Selling, general and
administrative expenses increased $16.8 million, or 36.3%, to $63.0 million in
the first nine months of fiscal 1999 from $46.2 million in the prior year
period. As a percentage of net sales, selling, general and administrative
expenses decreased to 33.5% from 33.8% in the prior year period. The dollar
increase primarily relates to higher payroll expenses of $11.3 million, higher
other expenses of $4.1 million, and higher credit costs of $1.3 million. Credit
sales as a percentage of net sales increased to 43.5% in the first nine months
of fiscal 1999 from 40.7% in the first nine months of fiscal 1998, primarily as
a result of increased sales through secondary credit programs and increased
promotions.

     Income from Operations. As a result of the factors discussed above, income
from operations increased 51.3% to $11.7 million in the first nine months of
fiscal 1999 from $7.7 million in the first nine months of fiscal 1998.

                                       20
<PAGE>   24

     Interest Expense. Interest expense increased $1.5 million to $4.3 million
in the first nine months of fiscal 1999 from $2.8 million in the first nine
months of fiscal 1998. This increase was attributable to the impact of higher
average borrowings due to store expansion, working capital needs and our stock
repurchase program that were partially offset by reduced interest rates we paid
on outstanding borrowings.

     Income Taxes. Income tax expense increased approximately $1.0 million to
$2.8 million in the first nine months of fiscal 1999 from $1.8 million in the
prior period, reflecting an effective annual tax rate of 38.5% in both periods.

     Net Income. As a result of the above, net income in the first nine months
of fiscal 1999 increased approximately 51.1% to $4.5 million as compared to
approximately $3.0 million in the first nine months of fiscal 1998.

FISCAL 1998 COMPARED TO FISCAL 1997

     Net Sales. Net sales increased $50.0 million, or 26.5%, to $238.9 million
in fiscal 1998 from $188.9 million in fiscal 1997. Comparable store sales
increased $11.0 million, or 5.8% in fiscal 1998. Sales for the Jewel Box stores
(purchased in September 1998) from October 1998 through January 1999 contributed
approximately 0.3% of the comparable store sales increase for fiscal 1998. Sales
from new stores contributed $27.8 million to the overall increase in net sales.
Sales from the acquired stores contributed $12.5 million in increased sales.
Increases in layaway balances contributed to a higher sales increase of $0.7
million compared to the prior fiscal year. These increases were offset partially
by lower sales of $1.9 million related to store closings, together with stores
closed for remodeling for limited periods. The total number of merchandise units
sold increased by approximately 21.2% from fiscal 1997 to fiscal 1998, while the
average price per merchandise sale increased by 4.8% to $286 in fiscal 1998 from
$273 in fiscal 1997. Comparable store sales increased due to the strong economic
environment for jewelry purchases, increased use of non-recourse credit,
enhanced marketing programs, strong store inventory assortments, the
contribution from the acquired jewelry stores and on-going improvements in the
quality of our store-based personnel. We opened 70 new stores (including the 36
acquired stores) and closed or sold 11 stores during fiscal 1998, increasing the
number of stores operated to 250 as of January 31, 1999 from 191 as of January
31, 1998.

     Gross Profit. Gross profit increased $21.5 million, or 27.6%, to $99.6
million in fiscal 1998, from $78.0 million in fiscal 1997. As a percentage of
net sales, gross margin increased to 41.7% in fiscal 1998 from 41.3% in fiscal
1997. This increase was due to a shift in product mix to somewhat higher margin
jewelry items and higher margins on gold, precious and semi-precious jewelry
categories. Occupancy, distribution and buying costs decreased as a percentage
of net sales due to economies of scale achieved through our larger store base
and increased net sales.

     Selling, General, and Administrative Expenses. Selling, general and
administrative expenses increased $16.5 million, or 29.5%, to $72.3 million in
fiscal 1998 from $55.8 million in fiscal 1997. As a percentage of net sales,
selling, general and administrative expenses increased to 30.2% in fiscal 1998
from 29.5% in fiscal 1997. The dollar increase related primarily to higher
advertising expenses ($1.3 million), higher payroll expenses ($10.6 million),
increased other operating expenses ($2.9 million), and higher credit expenses
($1.5 million). Selling, general and administrative expenses attributable to the
34 stores opened and 36 stores acquired in fiscal 1998 and 30 stores opened in
fiscal 1997 accounted for $10.4 million of the total increase in selling,
general and administrative expenses. Expenses associated with the acquisition
and integration of jewelry stores accounted for approximately $1.0 million of
the increase. Advertising expenses increased in fiscal 1998 as compared to
fiscal 1997 due to an expansion of our marketing programs, including radio
advertising during the Christmas holiday season and direct marketing campaigns.
Payroll costs increased in fiscal 1998, as compared to fiscal 1997, due
primarily to a continuing effort to upgrade the quality of store managers, an
increase in incentive compensation paid to store-based personnel, plus the
addition of more field-based supervisors. Credit sales as a percentage of net
sales increased to 38.6% in fiscal 1998 from 38.0% in fiscal 1997 due to greater
emphasis on private label credit promotions. The

                                       21
<PAGE>   25

usage of private label credit contributed to an increase in the average price
per merchandise sale and higher total sales.

     Income from Operations. As a result of the factors discussed above, income
from operations increased 22.9% to $27.3 million in fiscal 1998 from $22.2
million in fiscal 1997. As a percentage of net sales, income from operations
decreased to 11.4% in fiscal 1998 from 11.8% in fiscal 1997.

     Interest Expense. Interest expense increased $0.3 million, or 8.3%, to $4.1
million in fiscal 1998 from $3.8 million in fiscal 1997. As a percentage of net
sales, interest expense decreased to 1.7% in fiscal 1998 from 2.0% in fiscal
1997. The dollar increase in interest expense was due primarily to higher
average indebtedness.

     Net Income. As a result of the above, net income in fiscal 1998 increased
approximately 39.9% to $14.3 million as compared to approximately $10.2 million
in fiscal 1997.

FISCAL 1997 COMPARED TO FISCAL 1996

     Net Sales. Net sales increased $33.4 million, or 21.5%, to $188.9 million
in fiscal 1997 from $155.5 million in fiscal 1996. Comparable store sales
increased $7.3 million, or 4.8%, in fiscal 1997. Sales from new stores
contributed $26.9 million to the overall increase in net sales. Increases in
layaway balances contributed to a higher sales increase of $0.4 million compared
to the prior fiscal year. These increases were offset partially by lower sales
of $1.1 million related to store closings, together with stores closed for
remodeling for limited periods. The number of units sold by stores included in
comparable store sales decreased by approximately 1.5% from fiscal 1996 to
fiscal 1997, while the average price per merchandise sale increased by 7.1% to
$273 in fiscal 1997 from $255 in fiscal 1996. Comparable store sales increased
in large part due to increased advertising and promotional initiatives,
including certain private label non-recourse credit programs, expanded
assortments of upscale merchandise, and improvements in the quality of our
personnel, as well as a solid retail environment for most of the year. These
increases were offset by higher returns as a result of the implementation of a
more liberal customer return policy during fiscal 1997. We opened 30 new stores
and closed three stores during fiscal 1997, increasing the number of stores
operated to 191 as of January 31, 1998 from 164 as of January 31, 1997.

     Gross Profit. Gross profit increased $13.7 million, or 21.3%, to $78.0
million in fiscal 1997 from $64.3 million in fiscal 1996. As a percentage of net
sales, gross margin decreased slightly to 41.3% in fiscal 1997 from 41.4% in
fiscal 1996. This decrease was due primarily to a shift in product mix to
somewhat lower margin jewelry items. Occupancy, distribution and buying costs
decreased as a percentage of net sales due to economies of scale achieved
through our larger store base and increased net sales.

     Selling, General and Administrative Expenses. Selling, general and
administrative expenses increased $10.5 million, or 23.2%, to $55.8 million in
fiscal 1997 from $45.3 million in fiscal 1996. As a percentage of net sales,
selling, general and administrative expenses increased to 29.5% in fiscal 1997
from 29.1% in fiscal 1996. The dollar increase related primarily to higher
advertising expenses ($2.3 million), higher payroll expenses ($6.2 million) and
higher credit expenses ($0.7 million). Selling, general and administrative
expenses attributable to the 30 stores opened in fiscal 1997 and 20 stores
opened in fiscal 1996 accounted for $7.9 million of the total increase in
selling, general and administrative expenses. Advertising expenses increased in
fiscal 1997 as compared to fiscal 1996 due to an expansion of our marketing
programs, including the addition of radio advertising during the Christmas
holiday season. Payroll costs increased in fiscal 1997, as compared to fiscal
1996, due primarily to additions to the management team and an increase in the
number of field-based supervisors, as well as a continuing effort to upgrade the
quality of store managers and an increase in incentive compensation paid to
store-based personnel. Private label non-recourse credit sales as a percentage
of net sales decreased to 38.0% in fiscal 1997 from 40.1% in fiscal 1996
primarily as a result of the discontinuation of the first time buyers program in
December 1996, which represented 4.2% of sales in fiscal 1996. While private
label non-recourse credit sales as a percentage of total sales decreased,
private label non-recourse credit sales excluding first-time buyers increased to
38.0% in fiscal 1997 from 36.0% in the previous year. In fiscal 1997, we used a
one-year no-interest credit program which resulted in increased private label
credit sales. These private

                                       22
<PAGE>   26

label non-recourse credit sales carry higher discount rates than bankcard sales.
The usage of private label non-recourse credit contributed to an increase in the
average price per merchandise sale and higher sales.

     Income from Operations. As a result of the factors discussed above, income
from operations increased 16.7% to $22.2 million in fiscal 1997 from $19.0
million in fiscal 1996. As a percentage of net sales, income from operations
decreased to 11.8% in fiscal 1997 from 12.2% in fiscal 1996.

     Interest Expense. Interest expense decreased $3.2 million, or 45.6%, to
$3.8 million in fiscal 1997 from $7.0 million in fiscal 1996. As a percentage of
net sales, interest expense decreased to 2.0% in fiscal 1997 from 4.5% in fiscal
1996. The dollar decrease in interest expense was due primarily to lower average
indebtedness and lower interest rates.

     Net Income. As a result of the above, net income in fiscal 1997 was
approximately $10.2 million as compared to approximately $17.4 million in fiscal
1996.

LIQUIDITY AND CAPITAL RESOURCES

     Over the last two fiscal years and the first nine months of 1999, our
ongoing capital requirements have been to fund increases in inventory at
existing stores, capital expenditures, and acquisitions of new stores and
working capital (primarily inventory) associated with our new stores. During the
same period, our primary sources of liquidity have been bank borrowings under
our credit facility and our cash flow from operations.

     Our cash flow used in operating activities increased to $4.4 million in the
nine months ended October 31, 1999 from $4.0 million used in operating
activities in the nine months ended October 31, 1998. Higher income from
operations together with increases in accounts payable ($34.9 million) and
higher depreciation and amortization ($5.1 million) were offset by increases in
merchandise inventories ($45.1 million), by an increase in accrued liabilities
($2.9 million) and by an increase in layaway receivables ($1.5 million). The
increase in merchandise inventories primarily related to inventory for new store
openings and an increase in inventories in advance of the Christmas selling
season. In the first nine months of 1999, the primary sources of our liquidity
included a $32.2 million net increase in the amount outstanding under our
revolver, and proceeds of $3.0 million from gold consignment, partially offset
by a decrease of $2.0 million in outstanding checks. We utilized cash in the
first nine months of fiscal 1999 primarily to fund capital expenditures of $17.7
million, primarily related to the opening of 41 new stores in the first nine
months of 1999, to fund the purchase of our common stock ($10.0 million) and to
repay a portion of the term loan ($1.5 million).

     Our cash flow from operating activities increased to $11.0 million in
fiscal 1998 from $0.4 million in fiscal 1997. Higher income from operations
together with increases in accounts payable ($9.1 million), accrued expenses
($9.2 million), depreciation and amortization ($5.2 million), and the proceeds
from accounts receivable sold ($4.0 million) were offset partially by increases
in merchandise inventories ($28.5 million), layaway receivables ($0.9 million),
and accounts receivable ($0.8 million). Cash used in investing activities in
fiscal 1998 included the purchase of 36 jewelry stores ($21.8 million) and the
funding of capital expenditures ($14.7 million) related primarily to the opening
of 34 new stores in fiscal 1998. Cash generated from financing activities in
fiscal 1998 included:

     - proceeds from the term loan under the new credit facility ($20.0
       million);

     - an increase in revolver borrowings under the new credit facility ($12.0
       million);

     - proceeds from gold consigned under the gold consignment facility ($6.0
       million); and

     - proceeds from the exercise of stock options ($0.1 million).

     We increased our use of cash for financing activities in fiscal 1998 due in
part to a decrease in the net amount of outstanding checks ($1.8 million). We
utilized cash for financing activities in fiscal 1998 primarily to repay the
previous term loan ($11.4 million). Stockholders' equity increased from $47.8
million at January 31, 1998 to $62.2 million at January 31, 1999.

                                       23
<PAGE>   27

     Our cash flow from operating activities increased to a positive cash flow
of $0.4 million in fiscal 1997 from a cash flow shortfall of $3.6 million in
fiscal 1996. Higher income from operations together with increases in accounts
payable ($1.8 million), accrued expenses ($2.7 million), and deferred income tax
($4.2 million) were offset partially by increases in merchandise inventories
($20.6 million) and accounts receivable ($1.2 million). Cash used in investing
activities included the funding of capital expenditures ($10.5 million), related
primarily to the opening of 30 new stores in fiscal 1997. Cash generated from
financing activities included:

     - proceeds from the term loan ($11.4 million);

     - an increase in revolver borrowings under the current revolving credit
       facility ($6.1 million);

     - proceeds from the exercise of stock options ($0.1 million); and

     - an increase in the net amount of outstanding checks ($2.4 million).

We utilized cash in fiscal 1997 primarily to repay or repurchase subordinated
debt ($9.9 million) and to pay associated costs ($1.0 million, net of tax).
Stockholders' equity increased from $37.5 million at January 31, 1997 to $47.8
million at January 31, 1998.

     In September 1998, we amended and expanded our credit facility to a total
of $110 million. We have a $90.0 million revolving credit facility and a $20.0
million term loan facility through September 10, 2003. A gold consignment
facility of up to $40.0 million is available under the $90.0 million revolving
credit facility. Interest rates and commitment fees charged on the unused
facility float in a grid based on our quarterly performance. Since these
interest rates are determined by reference to Eurodollar or prime rates, changes
in market interest rates can materially affect our interest expense. Borrowings
under the revolver are limited to a borrowing base determined based on levels of
inventory and accounts receivable. The peak outstanding borrowings under our
revolver during fiscal 1998 and 1997 were $45.5 million and $32.5 million,
respectively. The unused portion of the revolver was $44.1 million as of January
31, 1999 and $15.2 million at October 31, 1999.

     We have a gold consignment facility with a lending institution pursuant to
which we accept as consignee, and are responsible to return at some future date,
a fixed number of ounces of gold. We pay periodic charges which are computed
based on a percentage of the value of the gold consigned. Therefore, an increase
in the price of gold could increase substantially the annual costs to us of the
gold consignment and the eventual cost to us upon the termination of this
arrangement. During fiscal 1996 and 1998, we sold and simultaneously consigned
39,000 and 20,000 troy ounces of gold for $15.3 and $6.0 million, respectively.
During fiscal 1997, we did not sell and consign any gold. On March 3, 1999, we
sold and simultaneously consigned 10,500 troy ounces of gold for $3.0 million
under our gold consignment facility. With the addition of the newly consigned
gold, on September 10, 2003, we are required to repurchase 69,500 troy ounces of
gold under the facility at the prevailing gold rate in effect on that date, or
the facility will not be renewed.

     A substantial portion of the merchandise we sell is carried on a
consignment basis prior to sale or is otherwise financed by vendors, thereby
reducing our direct capital investment in inventory. The peak consigned
inventories from merchandise vendors were $43.2 million and $32.5 million during
fiscal 1998 and 1997, respectively. The willingness of vendors to enter into
such arrangements may vary substantially from time to time based on a number of
factors including the merchandise involved, the financial resources of vendors,
interest rates, availability of financing, fluctuations in gem and gold prices,
inflation, our financial condition and a number of economic or competitive
conditions in the jewelry business or the economy generally. Any change in these
relationships could have a material adverse effect on our results of operations
or financial condition.

     On February 19, 1999, we announced that our board of directors had
authorized the repurchase of up to $10.0 million of our common stock. The
repurchase program authorized us to purchase shares of common stock over an 18
month period in the open market or through privately negotiated transactions. We
have effectively completed the repurchase program. As of October 31, 1999, we
had repurchased an

                                       24
<PAGE>   28

aggregate of 883,350 shares at a total cost of approximately $10 million, or an
average per share price of $11.32. The program has been financed using our
revolving credit facility.

     During 2000, we plan to open approximately 62 stores. New stores on average
require inventory of approximately $390,000 (net of accounts payable) and
capital expenditures of approximately $260,000. We anticipate capital
expenditures of approximately $21.5 million for new store openings and other
fixed assets to be placed in service during fiscal 2000.

     Our inventory levels and working capital requirements historically have
been highest in advance of the Christmas season. We have funded these seasonal
working capital needs through borrowings under our revolver and increases in
trade payables and accrued expenses.

     Management expects that cash flow from operating activities and funds
available under our revolving credit facility, together with the proceeds from
this offering, should be sufficient to support our current new store expansion
program and seasonal working capital needs for the foreseeable future.

SEASONALITY

     Our business is highly seasonal, with a significant portion of our sales
and most of our income generated during the fourth fiscal quarter ending January
31. We have historically experienced lower net sales in each of our first three
fiscal quarters and expect this trend to continue. Our quarterly and annual
results of operations may fluctuate significantly as a result of factors
including, among others, the timing of new store openings, net sales contributed
by new stores, increases or decreases in comparable store sales, timing of
certain holidays, changes in our merchandise, marketing, or credit programs,
general economic, industry and weather conditions that affect consumer spending,
and pricing, merchandising, marketing, credit and other programs of competitors.

     The following table sets forth our summary unaudited quarterly financial
information for each quarter in fiscal 1997 and fiscal 1998 and the first three
quarters of fiscal 1999. In the opinion of management, this quarterly
information has been prepared on a basis consistent with our audited financial
statements appearing elsewhere in this prospectus and reflects adjustments,
consisting of normal recurring adjustments, necessary for a fair presentation of
such unaudited quarterly results when read in conjunction with the audited
financial statements and notes thereto. The operating results for any quarter
are not necessarily indicative of results for any future period and there can be
no assurance that any trends reflected in such results will continue in the
future.
<TABLE>
<CAPTION>
                                  FISCAL 1997 QUARTERS ENDED                         FISCAL 1998 QUARTERS ENDED
                       ------------------------------------------------   ------------------------------------------------
                       APRIL 30,   JULY 31,   OCTOBER 31,   JANUARY 31,   APRIL 30,   JULY 31,   OCTOBER 31,   JANUARY 31,
                         1997        1997        1997          1998         1998        1998        1998          1999
                       ---------   --------   -----------   -----------   ---------   --------   -----------   -----------
<S>                    <C>         <C>        <C>           <C>           <C>         <C>        <C>           <C>
Net sales............   $34,714    $40,515      $39,477       $74,192      $41,584    $46,849      $48,483      $102,026
Gross profit.........    13,651     16,297       15,514        32,563       16,139     18,762       19,030        45,643
Income from
 operations..........     1,809      3,868        2,504        14,035        1,946      3,574        2,193        19,600
Net income...........       540      1,760          909         6,986(1)       702      1,681          609        11,270

<CAPTION>
                           FISCAL 1999 QUARTERS ENDED
                       ----------------------------------
                       APRIL 30,   JULY 31,   OCTOBER 31,
                         1999        1999        1999
                       ---------   --------   -----------
<S>                    <C>         <C>        <C>
Net sales............   $58,935    $65,886      $62,933
Gross profit.........    22,987     26,623       25,039
Income from
 operations..........     3,157      5,080        3,434
Net income...........     1,168      2,268        1,085
</TABLE>

- ---------------

(1) Reflects extraordinary loss on extinguishment of debt in the fourth quarter
    of fiscal 1997. See Note 9 of Notes to Financial Statements included in this
    prospectus.

YEAR 2000

     The "Year 2000" problem concerns the inability of information systems to
properly recognize and process date-sensitive information beyond January 1,
2000. As of January 31, 2000, we have not experienced any significant "Year
2000" problems in connection with our mission-critical systems.

QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

     Interest Rate Risk. Our exposure to changes in interest rates relates
primarily to our borrowing activities to fund business operations. We
principally use floating rate borrowings under our revolving credit

                                       25
<PAGE>   29

and term loan facilities. We do not use derivative financial instruments. The
information below summarizes our interest rate risk associated with debt
obligations outstanding as of October 31, 1999. The table presents principal
cash flows and related interest rates by fiscal year of maturity or repricing
date.

<TABLE>
<CAPTION>
                                                   EXPECTED FISCAL YEAR OF MATURITY/REPRICING
                                               ---------------------------------------------------
                                                1999     2000   2001   2002   THEREAFTER    TOTAL
                                               -------   ----   ----   ----   ----------   -------
                                                                 (IN THOUSANDS)
<S>                                            <C>       <C>    <C>    <C>    <C>          <C>
Variable rate (a)............................  $82,500    --     --     --         --      $82,500
Average interest rate........................     7.00%   --     --     --         --         7.00%
Fixed rate...................................       --    --     --     --      $ 640      $   640
Average interest rate........................       --    --     --     --      12.15%       12.15%
</TABLE>

- ---------------

(a) Includes $18.5 million of term debt with scheduled principal payments due
    between January 2000 and September 2003. All term loans are variable rate
    which reprice within 1999. As of October 31, 1999, interest rates for
    borrowings under the revolving loan and term loan facility are, at our
    option, Eurodollar rates plus 137.5 and 187.5 basis points, respectively, or
    the bank's prime rate plus zero and 50 basis points, respectively. Interest
    rates charged on the facility float in a grid based on our quarterly
    financial performance.

     Gold Price Risk. Our exposure to changes in the price of gold relates to
our borrowing activities under our gold consignment facility. We accept as
consignee, and are responsible to return at some future date, a fixed number of
ounces of gold. The periodic charges we pay are computed based on a percentage
of the value of the gold consigned. An increase in the price of gold could
substantially increase the annual cost to us of the gold consigned and the
eventual costs to us upon the termination of this arrangement. Furthermore,
borrowing availability under our revolving credit facility is based on amounts
outstanding thereunder, including the value of consigned gold under the gold
consignment facility which fluctuates based on current gold prices. Therefore,
an increase in the price of gold would reduce availability under our revolving
credit facility. During fiscal 1996 and 1998, we sold and simultaneously
consigned 39,000 and 20,000 troy ounces of gold for $15.3 million and $6.0
million, respectively. During fiscal 1997, we did not sell and consign any gold.
On March 3, 1999 we sold and simultaneously consigned 10,500 troy ounces of gold
for $3.0 million.

     The information below summarizes our market risks associated with gold
consigned as of January 31, 1999. The table below presents the number of troy
ounces of gold consigned and the average gold prices by fiscal year of maturity.

<TABLE>
<CAPTION>
                                                      EXPECTED FISCAL YEAR OF MATURITY
                                             ---------------------------------------------------
                                              1999     2000   2001   2002   THEREAFTER    TOTAL
                                             -------   ----   ----   ----   ----------   -------
<S>                                          <C>       <C>    <C>    <C>    <C>          <C>
Troy ounces of gold consigned..............   69,500     --     --     --         --      69,500
Average gold price.........................  $   288     --     --     --         --     $   288
</TABLE>

INFLATION

     We believe that inflation generally has not had a material effect on the
results of our operations. There is no assurance, however, that inflation will
not materially affect us in the future.

RECENT ACCOUNTING PRONOUNCEMENTS

     In March 1998 the American Institute of Certified Public Accountants
(AICPA) issued Statement of Position No. 98-1, "Accounting for the Costs of
Computer Software Developed or Obtained for Internal Use." SOP 98-1 provides,
among other things, guidance for determining whether computer software is for
internal use and when the cost related to such software should be expended as
incurred or capitalized and amortized. SOP 98-1 is effective for the year ended
December 31, 1999. We do not expect the adoption of SOP 98-1 to have a material
effect on our results of operations and financial condition.

                                       26
<PAGE>   30

     In April 1998 the Accounting Standards Executive Committee of AICPA issued
Statement of Position 98-5, "Reporting on the Costs of Start-Up Activities." SOP
98-5 generally requires costs of start-up activities to be expensed instead of
being capitalized and amortized. SOP 98-5 is effective for financial statements
for fiscal years beginning after December 15, 1998. We do not expect the
adoption of SOP 98-5 to have a material effect on our result of operations and
financial condition.

     In June 1998 the FASB issued Statement of Financial Accounting Standards
No. 133, "Accounting for Derivative Instruments and Hedging Activities." SFAS
No. 133 establishes accounting and reporting standards for derivative
instruments, including derivative instruments embedded in other contracts, and
for hedging activities. In June 1999, the FASB issued SFAS No. 137, "Accounting
for Derivative Instruments and Hedging Activities Deferral of Effective Date of
FASB Statement No. 133," which deferred the effective date of SFAS No. 133 to
all fiscal quarters of fiscal years beginning after June 15, 2000. We do not
expect SFAS No. 133 or SFAS No. 137 to have an impact on our results of
operations, financial position or cash flows as we currently do not have any
derivative instruments or hedging activities.

     On December 3, 1999 the SEC issued certain accounting guidance in Staff
Accounting Bulletin 101, "Revenue Recognition in Financial Statements." SAB 101,
among other things, indicates that revenue from layaway sales should only be
recognized upon delivery of merchandise to the customer. In consideration of
this guidance, we will implement a change in accounting in the first quarter of
fiscal year 2000. We have recorded a charge of approximately $5.0 million, $3.0
million net of tax, which will be presented as a cumulative effect of this
accounting change as of February 1, 2000.

                                       27
<PAGE>   31

                                    INDUSTRY

     Total retail sales by jewelry stores in the United States in 1998 were
approximately $21.4 billion, and such sales grew between 1993 and 1998 at an
annual rate of approximately 5.1% according to the U.S. Department of Commerce.
Growth in jewelry sales is partially attributable to favorable demographics as
baby boomers are at their prime jewelry purchasing ages. The baby boomers are
prime jewelry purchasers because they represent the largest segment of the U.S.
population and either have recently or are now experiencing a significant
increase in their personal wealth. This strong growth in wealth is occurring
primarily because the baby boomers are at their peak earnings potential, are
ready to receive substantial inheritances, and or have had an increase in their
availability of credit. According to the U.S. Bureau of Labor Statistics, per
capita jewelry expenditures are increasingly higher in older age brackets. For
example, based on an industry analyst report published in 1999, per capita
jewelry expenditures were $101 for those aged 35 to 44, $143 for those between
45 and 54 and $172 for those aged 55 to 64. Additionally, growth in jewelry
expenditures has also resulted from the recent economic expansion as jewelry
purchases increase as annual household income rises.

     The jewelry market is generally divided into three segments: fine jewelry,
costume jewelry, and guild jewelry. The broad "fine" jewelry market segment
represents a majority of the jewelry market in terms of revenue, and it includes
jewelry made from precious metals and gemstones, as well as finer watches. Fine
jewelry is sold at a range of price points from middle to upper-end, with the
upper-end consisting of luxury items such as unique design jewelry items and
expensive timepieces. Except for a few designer label offerings, fine jewelry is
generally not marketed under brand names. Costume jewelry consists of jewelry
made of non-precious stones and rhinestones, as well as inexpensive watches. The
"guild" market represents a small percentage of the total market.

     Jewelry is mainly distributed through jewelry stores (both independent
stores and chains), general merchandise and discount stores, department stores,
mail order and catalogs, apparel and accessories stores, and televised home
shopping networks. Many independent and chain jewelry stores are mall-based and
regional malls can often contain between six and eight jewelry stores. General
merchandisers, discount stores, and apparel and accessories stores generally
sell costume jewelry and lower-priced "fine" jewelry. Mail order and home
shopping distributors generally offer costume jewelry and fine jewelry at low to
middle price points. Department stores generally offer a wider assortment of
merchandise including a selection of costume, fine and some "guild" jewelry.

     Recently, a number of Internet-based retailers of fine jewelry have begun
selling merchandise online. These Internet competitors include both traditional
"brick and mortar" retailers, as well as venture capital-backed startups.
Internet retailing offers the possibility of substantial economies of scale,
widespread international branding, and lower fixed costs than those associated
with traditional "brick and mortar" stores. It is not clear, however, if
purchasing fine jewelry via the Internet will appeal to consumers due to
concerns regarding retailer reputation, merchandise quality and customer
service. The retail Internet jewelry business is still in its infancy, and no
retailer has emerged as a market leader.

     Jewelry stores including independent stores and jewelry chains, represent
the largest distribution channel based on industry sales. Most jewelry stores
cater to the broad fine jewelry market offering a variety of items at a range of
price points. The retail jewelry industry is highly fragmented with no single
chain accounting for a significant percentage of the fine jewelry market. The
five largest jewelry retailers accounted for approximately 15% of total 1998
retail jewelry sales. We believe that the retail jewelry industry is
consolidating and will continue to consolidate due to a variety of factors.

                                       28
<PAGE>   32

                                    BUSINESS

OVERVIEW

     Founded in 1895, Whitehall Jewellers is a leading, national specialty
retailer of fine jewelry (based on number of stores) offering an in-depth
selection in the following key categories: diamond, gold, precious and
semi-precious jewelry. Our target customers are middle to upper-middle income
women over 25 years old. As of February 4, 2000, we operated 294 mall based
stores in 33 states under the established brand names of Whitehall Co. Jewellers
(239 stores), Lundstrom Jewelers (52 stores) and Marks Bros. Jewelers (3
stores). Our small but flexible store format, averaging approximately 880 square
feet, and our strong sales culture contribute to our highly productive stores
which averaged annual sales of approximately $1.1 million per store in fiscal
1998. Our merchandising and marketing expertise, including the use of non-
recourse credit, have also contributed to our 25 consecutive quarters of
positive comparable store sales growth through January 31, 2000.

     We have more than doubled our store base since 1994 through organic growth,
the 1998 acquisition of 36 Jewel Box stores and opportunistic acquisitions of
real estate leases through the strategic purchase of single or multiple retail
locations (both jewelry and other formats). This store growth, combined with an
average 7.4% comparable store sales increase over the past five years, produced
total sales of $238.9 million in fiscal 1998, resulting in a compound annual
rate of growth in sales of 22.3% since fiscal 1994. Due to our operating
efficiencies during the same period, operating income grew at a compound annual
rate of 23.6% to $27.3 million in fiscal 1998, reflecting an operating margin of
11.4%. For the nine months ended October 31, 1999 our sales were $187.8 million,
representing a 37% increase over the comparable 1998 period. Income from
operations and net income for the nine months ended October 31, 1999 increased
51.3% and 51.1%, respectively. In fiscal 1999, we opened 46 new stores and
closed six stores as compared to fiscal 1998, when we opened 70 stores (which
includes the 36 Jewel Box stores) and closed or sold 11 stores. In connection
with this offering, we have recently accelerated our growth strategy by
increasing our planned new store openings in fiscal 2000 from 50 to 62 new
stores and increasing our planned new store openings in fiscal 2000, 2001 and
2002 combined to 200.

OPERATING STRATEGY

     The principal elements of our operating strategy that contribute to our
ability to open profitable new stores, drive comparable store sales, increase
store productivity, and improve operating margins are as follows:

     Small, Flexible Store Format. We believe that we have a competitive
advantage in obtaining high traffic, "center court" locations in desirable
regional and super-regional malls due principally to:

     - our small average store size of approximately 880 square feet, which,
       while considerably smaller than the average store size of many of our
       mall-based competitors, generates comparable sales volumes;

     - our ability to adapt our store design to various sizes and
       configurations; and

     - our high average sales per square foot (approximately $1,273 for the 12
       months ended October 31, 1999).

     Our stores are located in high visibility mall locations and provide our
customers with a comfortable and inviting shopping environment. The stores'
open, attractive design appeals to customers, while facilitating foot traffic
and enhancing sales opportunities for us. In addition, the stores' small
flexible format (which lowers our fixed occupancy costs) and high productivity
are desirable to mall owners.

     In addition, we have followed a disciplined and systematic approach when
evaluating new store opportunities. We select locations for our stores based on
an evaluation of individual site economics and market conditions. Because of our
flexible store format and our reputation among mall developers as a strong
tenant, we have historically received more offers for attractive new store sites
than we can accept.

                                       29
<PAGE>   33

We are, and have been, opportunistic in acquiring other retail formats in a
single store or multiple store acquisition. We believe that real estate is key
to our business and site selection is a core competency of our management team.

     Attractive Store Operating Model. Our store model has proven to be very
attractive across brands, mall locations and in both new and existing markets.
New stores opened in fiscal 1998 (excluding the acquired Jewel Box stores)
performed at approximately 90% of mature store sales in their first year of
operation. Based on our experience with recent store openings, we estimate that
the average net investment to open a new store is approximately $650,000, which
includes capital expenditures and initial inventory, net of payables. During
their first full 12 months of operations, our new stores opened in fiscal 1998
generated average net sales of approximately $1,050,000 and store-level
operating cash flow (defined as income from operations plus depreciation and
amortization) of approximately $176,000, or approximately 16.8% of net sales.

     Consistent Brand Imaging. We reinforce the upscale, trustworthy image of
our store brand names, Whitehall Jewellers and Lundstrom Jewelers, with
consistent merchandise selection and price points, store layout and fixtures,
packaging, marketing and promotions. Whitehall Co. Jewellers is our primary
trademark and is positioned to be somewhat more upscale than the average
mall-based jewelry store. Additionally, having two strong brands allows us to
enter a given mall with multiple locations, leverage our infrastructure within a
given region and increase the number of potential store sites available to us.

     Differentiated Merchandising. We offer an in-depth selection of
high-quality merchandise in several key categories of fine jewelry: diamond,
gold, precious and semi-precious jewelry. This "key category" focus is oriented
toward our target customer, the middle to upper-middle income woman over 25
years old. Within these categories, we augment our selection with consignment
items which reflect more fashion forward themes, providing increased selection
while minimizing our inventory risk. We are continuously expanding our
merchandise assortment in higher price points. For example, in fiscal 1999 more
than one-quarter of our overall sales resulted from purchases of items priced at
or above $1,500. Unlike many of our competitors, we carry only a limited
selection of watches and virtually no costume jewelry or gift merchandise.

     Motivated, Sales-Oriented Store Personnel. We believe that the quality of
our sales personnel is critical to our success and represents a significant
competitive advantage. To assist our sales personnel in their selling efforts,
our sales personnel are authorized to discount prices within specifically
developed guidelines. Compensation and bonus programs reinforce sales and margin
goals on a daily, weekly and monthly basis. We continually seek to enhance the
selling skills of our sales associates through recruitment of experienced sales
personnel and extensive, ongoing training programs. Many non-sale activities are
centralized, allowing sales personnel to focus on our customers.

     Absence of Recourse Credit Risk. We operate based upon a "no credit risk"
policy. When purchasing on credit, customers must use their personal credit
cards, our private label credit cards (which are available through a third party
and are non-recourse to us), or other non-recourse third party credit
arrangements. Our strict policy eliminates credit risk associated with a
customer's failure to pay. This policy also distinguishes us from most of our
competitors, which not only bear such credit risk, but also rely on finance
income in addition to merchandise sales. In cooperation with providers of
non-recourse credit under private label programs, we offer our customers
competitive, interest-free terms and other attractive offerings in the promotion
of our jewelry.

     Strict Operating Controls. Our management team exercises significant
control over many non-sale aspects of our store operations, including site
selection, purchasing, store development, financial reporting and sales
training. We believe that this commitment to operational control enables us to:

     - operate substantially all of our stores on a profitable basis;

     - identify opportunities to improve productivity quickly; and

     - react quickly to shifts in product pricing and consumer purchasing
       trends.

                                       30
<PAGE>   34

     Emphasis on Risk Management. One of our management's strengths is our
disciplined approach to the core elements of our business model. While we
continue to evolve, there are three principal operating strategies that are
designed to mitigate risk to our business: our small, flexible store format, our
non-recourse credit policy and our use of consignment inventory. Our unique
store format, which averages approximately 880 square feet, is smaller than that
of many of our mall-based competitors. This usually means that we are not
competing with these competitors for the same location in a mall, which often
gives us more location opportunities. It also means that our rents are lower,
not only because of reduced competition for space, but also because a smaller
store means lower fixed occupancy costs. Secondly, we have limited credit risk.
Unlike most of our competitors, we utilize a non-recourse, private label credit
card program. As a result, we eliminate our credit risk associated with a
customer's failure to pay. Lastly, we utilize consignment inventory on a
selective basis, reducing our exposure to changes in fashion trends and
inventory obsolescence.

     Experienced Management Team. Our five person executive management team has
on average 18 years of retail industry experience and 15 years of experience
with Whitehall Jewellers. In addition, after the completion of the offering this
group will continue to have a combined beneficial interest in the company in
excess of 17.3% of our common stock. We also have an experienced middle
management team. We are focused on identifying, recruiting and retaining highly
skilled and experienced individuals at every level of our organization. We
believe that this strategy will continuously provide a substantial depth of
management in our organization. We also believe the opportunity for advancement
within the organization helps us attract, develop and retain skilled employees.

GROWTH STRATEGY

     We have achieved comparable store sales increases of 4.8%, 5.8% and 11.5%
in fiscal 1997, fiscal 1998 and for the first 11 months of fiscal 1999,
respectively. We believe that we will continue to have significant opportunities
to increase sales and profits through continued execution of our store expansion
strategy, continued comparable store sales gains and continued focus on strict
operating controls. The key elements of our growth strategy are as follows:

     Accelerate New Store Growth. In fiscal 1997 and fiscal 1998, we opened a
total of 64 stores and acquired 36 stores through the acquisition of the Jewel
Box chain. In fiscal 1999, we opened 46 new stores. During this growth period we
entered 20 new markets, including eight new states. Based on our successful
track record of opening and/or converting these new stores and our solid
infrastructure to support our expansion strategy, we believe we are well
positioned for accelerated growth over the next several years. As of January 31,
2000, we had already identified substantially all of the 62 sites we intend to
select for fiscal 2000, and we had reached understandings with respect to 54 of
these stores. We anticipate that, in the near term, approximately 80% of new
stores each year will be in existing markets and 20% will be in new markets. We
believe that our Whitehall Jewellers and Lundstrom Jewelers stores are highly
portable store concepts that achieve strong cash returns on investment and can
operate successfully in a wide variety of geographic and demographic markets.
Because of this, we believe that there is the potential to double our store base
within our existing markets. Additionally, we opened our first store in an
outlet mall in fiscal 1999. Based upon that store's initial performance, we
expect to open additional stores in outlet malls. In addition, we expect to
continue to evaluate acquisition opportunities as they arise as an element of
our growth strategy.

     Refine Merchandising Initiatives. We continue to refine our merchandise mix
and improve the quality of our product offerings, resulting in an increase in
the number of customer transactions and the average transaction value per
customer. We intend to continually apply these practices, by increasing the
quality, selection and price points of our core items -- diamonds, gold,
precious and semi-precious jewelry. We are enhancing these initiatives with new
store fixtures and merchandise packaging.

     Enhance Sales and Marketing Initiatives. We use direct marketing and
in-store promotions and intend to use our new website in our marketing process
to drive comparable store sales. We plan to leverage our customer file of over
one million names with additional direct mailing initiatives. For example,

                                       31
<PAGE>   35

we will increase our mailing for Valentine's Day this year to 300,000 mailings
versus 30,000 mailings in fiscal 1999. In addition, in the first half of fiscal
2000, we plan to launch e-commerce capabilities to complement our store-based
operations.

STORE OPERATIONS

     Site Selection. We are very strict in our site selection methodology. Our
stores average approximately 880 square feet and our layout is flexible enough
to adapt to each location. We typically locate our stores in high traffic,
"center court" locations in desirable regional and super-regional malls
throughout the United States. We select locations for stores based on our
evaluation of individual site economics and market conditions. When deciding to
enter a new market, we evaluate a number of criteria including the following:

          - current and future size, demographic make-up and growth potential of
            the market;

          - total store sales potential;

          - ability to leverage existing infrastructure, personnel, brand
            awareness, marketing and advertising dollars; and

          - the size, strength and merchandising philosophy of existing and
            potential competitors in the marketplace.

     In choosing specific sites within a given mall, in a new or existing
market, we apply site selection criteria taking into account numerous factors
including the following:

          - size of space;

          - store visibility;

          - traffic patterns;

          - real estate costs;

          - store locations of our competitors; and

          - overall retail potential.

     Store Layout. Our stores are located in high visibility locations and
provide our customers with a comfortable and inviting shopping environment.
Nearly all of the stores have an open entrance rather than the more traditional
single-doorway entrance. Stores are brightly-lit and generally are designed to
have display cases situated along the lease line. By formatting the stores in
this "customer-friendly" manner and without a formal entryway, a casual mall
shopper comes in very close contact with the store's merchandise and personnel
without the natural apprehension many have upon "entering" a fine jewelry store.
We are introducing a new, more elegant look for our Whitehall stores beginning
in fiscal 2000 to further reinforce the quality and the trustworthiness of our
Whitehall brand image. Our new concept is intended to enhance the upscale image
of our stores and includes initiatives such as adding new store fixtures and new
merchandise packaging. All new Whitehall stores and fully renovated Whitehall
stores will reflect the new concept.

     Store Management. Each of our stores is operated under the direction of a
store manager who is responsible for management of all store-level operations,
including sales and most personnel matters. Many non-sales related
administrative functions are performed at our corporate office in Chicago. A
significant portion of the compensation of store managers is based on incentives
which focus on sales productivity. The store managers are assisted by a staff
that usually includes an assistant manager and four to eight sales associates,
depending upon store operating hours and anticipated sales volume. We have
approximately 43 supervisors who concentrate their efforts on store-focused
sales strategies. Each supervisor is based in one store, but spends most of his
or her time visiting other stores. Our senior officers

                                       32
<PAGE>   36

spend a substantial percentage of their time visiting stores to reinforce the
close communication between senior executives and store personnel.

     Operating Cost Controls. Our store operations are designed to maintain low
operating costs at the store level. Our small average store size reduces fixed
costs, and the lack of recourse credit eliminates the need for most overhead
expenses normally associated with credit operations. We also seek to reduce
store-level operating costs through efficient sales staff utilization. To assist
store personnel in their selling efforts, many of the administrative functions
normally performed at the store level are performed at the corporate level. Due
to computerization, more efficient use of personnel, and the elimination of
certain non-essential functions, we reduced central overhead as a percentage of
net sales from 6.0% in fiscal 1994 ($6.4 million) to 5.1% in fiscal 1998 ($12.2
million). During that period, our sales increased by over 123% and the number of
stores increased by 91%. For the nine months ended October 31, 1999 our
operating expenses were $63.0 million versus $46.2 million for the nine months
ended October 31, 1998.

     Store Employee Compensation. We seek to hire experienced sales personnel
and motivate our store employees by linking a substantial percentage of employee
compensation to individual and store sales performance, as well as by offering
opportunities for promotion within the company.

     Employee Training. We believe that providing knowledgeable and responsive
customer service is critical to our success and, accordingly, have developed and
implemented extensive employee training programs. In addition to training during
the first weeks of employment and continuous on-the-job training provided by
management, we have several training videos to supplement our written training
materials for sales associates. Store managers complete a manager training and
development program.

MERCHANDISING

     We believe that an important element of our success is a focused
merchandising strategy that reflects our upscale customer orientation and small
store format. We seek to provide a deep assortment of items across a broad range
of price points in our key product categories: diamonds (such as diamond
jewelry, diamond solitaires and bridal), gold, and precious and semi-precious
jewelry. Unlike many of our competitors, we carry only a limited selection of
watches and virtually no costume jewelry or gift merchandise.

     Each store offers approximately 2,500 individual items, including
approximately 600 core jewelry items, which accounted for approximately 37% of
net sales for fiscal 1999. In addition, we have expanded our merchandise
assortment in higher price points. Our average price per merchandise sale has
increased from $255 in fiscal 1996 to $273 in fiscal 1997 to $286 in fiscal 1998
and to $303 in fiscal 1999. Consistent with many fine jewelry retailers, a
substantial portion of our sales are made at prices discounted from listed
reference prices. The methodology for achieving these discounts is carefully
studied and maintained.

     The following table sets forth our percentage of total merchandise sales by
category for the following periods:

<TABLE>
<CAPTION>
                                                          FISCAL YEAR ENDED JANUARY 31,
                                                  ---------------------------------------------
                                                  1995    1996    1997    1998    1999    2000
                                                  -----   -----   -----   -----   -----   -----
<S>                                               <C>     <C>     <C>     <C>     <C>     <C>
Diamonds........................................   56.8%   57.6%   57.5%   61.3%   59.9%   60.3%
Gold............................................   25.0    25.2    25.4    21.2    20.3    20.2
Precious/Semi-Precious..........................   15.1    14.6    14.8    15.5    17.7    17.4
Watches.........................................    2.4     2.1     2.1     2.0     2.1     2.1
Other...........................................    0.7     0.5     0.2      --      --      --
                                                  -----   -----   -----   -----   -----   -----
          Total.................................  100.0%  100.0%  100.0%  100.0%  100.0%  100.0%
                                                  =====   =====   =====   =====   =====   =====
</TABLE>

     All stores carry our core items. We also customize the merchandising of our
stores based upon each store's sales volume, individual market preferences and
historical selling patterns. We continually test new items in our stores and
monitor their sales performance to identify additional sales opportunities.

                                       33
<PAGE>   37

     Along with our broad product assortment, we also provide jewelry repair
services to our customers (sales from which represented 3.5% of fiscal 1998 net
sales). Actual repair work is performed by jewelers under independent contract
in many of our stores.

ADVERTISING AND PROMOTIONS

     The key elements of our advertising strategy include in-store and
point-of-sale marketing, direct mail campaigns and radio advertising campaigns.
We believe that the quality of our customer database, which currently consists
of over one million customers, has allowed us to develop efficient advertising,
marketing and promotional campaigns. We have conducted holiday season radio
campaigns in certain markets, and we continuously test various direct mail
campaigns as part of our advertising initiatives. Frequent special promotions
such as diamond remount events, "Vice President's Day Events," and similar
promotions are designed to increase traffic through our stores and generate an
urgency for customers to make purchases. These events vary from year to year and
among stores. Publicized events are an important part of our marketing efforts,
and we generate a significant portion of our revenues during such events.

     In fiscal 1999, we upgraded the signage and sign fixtures in all our stores
in order to facilitate a more upscale look for our in-store and point-of sale
signage. In addition, we expanded our holiday radio advertising program by over
30% and our direct marketing program mailings by over 60% from fiscal 1998.

     We also plan to increase our use of media advertising programs in fiscal
2000. In addition, we intend to significantly expand our direct mail programs in
fiscal 2000. For example, we expect to deliver 300,000 direct mail fliers in
connection with Valentines Day in fiscal 2000, as compared to 30,000 in fiscal
1999.

     We generally offer a 30-day return policy. For certain sales, however,
store personnel may choose from a variety of return or exchange options to offer
the customer, including, among others, a 30-day return policy or a 90-day
exchange policy.

     We also offer a layaway program that enables our customers to hold an item
at our stores and pay for it over a one-year period without interest charges.
The customer is required to make an initial deposit to establish the layaway and
is required to make monthly payments. We retain possession of merchandise placed
in layaway until the customer has made all required payments.

CREDIT

     We operate based upon a "no credit risk" policy. When purchasing on credit,
customers must use their personal credit cards (e.g., Visa, MasterCard, American
Express and others), our private label credit cards, which are available through
a third party and are non-recourse to us, or other non-recourse third party
credit arrangements. Because our credit programs are non-recourse to us, we have
no customer credit risk for non-payment by the customer associated with the
sale. At the same time, we believe that our ability to offer credit through our
"private label" credit cards and other non-recourse arrangements is attractive
to many customers, including those who prefer not to have their jewelry
purchases count towards their credit limits on their personal third party credit
cards. We encourage sales on our private label credit card or other non-recourse
third-party credit arrangements because customer purchases on this type of
credit tend to generate higher average sales. In fiscal 1998, our average credit
sale was approximately $780, versus approximately $100 for a purchase paid for
with cash or by check. We believe that our success in building our non-recourse
credit sales has been a significant factor in our improvement in comparable
store sales. Our success in this area has also helped us expand our customer
database since approximately 39% of our sales are generated from sales to
customers who use private label credit cards.

     Our credit strategy and our focus on a more upscale clientele are
interrelated. A substantial portion of the users of private label credit offered
by most jewelers tend to be customers with more limited financial resources or a
weaker credit history. In contrast, our adherence to a "no credit risk" policy
limits our sales to such individuals. Thus, we have historically oriented our
merchandising programs to appeal to a more affluent, less credit-reliant
consumer.

                                       34
<PAGE>   38

     We have established our private label program through Bank One (and other
non-recourse credit purveyors), whereby customers may apply for instant credit
on merchandise purchases. In late 1998, Bank One and G.E. Capital Corporation
formed a private label credit joint venture called Monogram Credit Services,
L.L.C. In January 1999, we consented to have our contract with Bank One assigned
to Monogram Credit Services. Under these credit programs, the credit purveyors
have no recourse against us based on the customer's failure to pay; recourse
against us is restricted to those limited cases where the receivable itself is
defective (such as incorrectly completed documentation or certain situations
involving customer fraud). Our expense related to these limited cases was less
than 0.5% of sales during fiscal 1998. Our credit card discount expense for
fiscal 1998 and fiscal 1997 represented 3.0% and 2.9%, respectively, of credit
sales for those years. In general, our credit card discount expense is higher
for our private label programs than for personal credit cards, such as Visa and
MasterCard. Pursuant to our relationship with Monogram Credit Services, the
joint venture provides credit to our customers using its own credit criteria and
policies. We pay a fee to Monogram Credit Services based primarily upon the
volume of credit so extended. We have similar non-recourse arrangements with
other credit purveyors, which we use in addition to the Monogram Credit Services
program to assist customers in financing their purchases. In addition, we
utilize a check authorization company which guarantees payments on transactions
involving certain personal checks.

     During the third quarter of fiscal 1997, we introduced a "One-Year
No-Interest" program through a non-recourse agreement with Bank One. Under this
program, Bank One offered customers a financing arrangement with no interest for
one year, for which we paid Bank One a significantly higher fee than we pay
under its standard program. We used this program throughout fiscal 1998 and for
the first 11 months of fiscal 1999 and feel the use of this program contributed
to an increase in comparable store sales. We continue to offer this program
through Monogram Credit Services. This program enables us to offer our customers
competitive, interest-free terms and other attractive promotions despite our "no
credit risk" policy.

E-COMMERCE

     We intend to capitalize on the Whitehall Jewellers name and national
reputation by establishing a whitehalljewellers.com e-commerce site to
complement our store-based operations and provide us with an additional channel
to reach our customers. We expect to introduce this e-commerce site in the first
half of 2000. A recent study conducted on our behalf determined that 87% of
jewelry consumers prefer to buy from a jewelry e-commerce site associated with a
retail jewelry chain rather than a stand-alone Internet jeweler. More
specifically, consumers cited trustworthiness and reputation, followed by the
ability to use the store to pickup and return merchandise, to handle repairs,
and to resolve problems as the primary advantages a national retail based
Internet jewelry retailer has over a stand-alone Internet jeweler.

     Given these consumer preferences, our strategy is to develop an e-commerce
site that enhances our store-based operation and leverages our existing
infrastructure and capabilities including merchandising, buying and sales and
marketing expertise, fulfillment capabilities, existing supplier relationships
and credit programs. In addition, we plan to outsource our website customer
service functions to a third party who will provide us with dedicated sales
personnel to focus on meeting all of our Internet customer needs, including
responses to questions and information requests. We have hired a nationally
recognized Internet and e-commerce site development firm with significant
experience in specialty retailing, to develop and design our site. We do not
expect to incur significant costs in connection with this initiative, as much of
the required technology and systems will utilize our existing infrastructure. We
anticipate the total cost to develop our site will be approximately $2.0 million
through fiscal 2000, the majority of which will be funded with cash flow from
operations. We intend to promote our site through our existing in-store
promotions and direct mail programs, as well as by offering on-line shopping
discounts and product guarantees to encourage sales. The "look and feel" of our
site is planned to mirror our retail stores and emphasize quality. Our site will
permit customers to search for merchandise and information and browse by item,
content and event. In addition, our site is expected to allow the user to
accumulate and compare the items they have selected. We also have the ability to
set up a website for our Lundstrom Jewelers

                                       35
<PAGE>   39

brand for a minimal additional cost by utilizing our existing
whitehalljewellers.com infrastructure. We believe that because of our brand name
and reputation, we will have the ability to combine the convenience of an
e-commerce site with the service, inventory and reputation that only national
retail jewelry chains can provide.

PURCHASING

     We do not manufacture our merchandise. We purchase substantially all of our
inventory, including loose gems, directly from leading suppliers located in the
United States and abroad. We purchase merchandise from approximately 180
vendors, primarily in the United States, Israel, Italy and the Far East, who
supply various jewelry products under U.S. dollar-denominated agreements. During
fiscal 1998, our largest supplier and five largest suppliers accounted for
approximately 11% and 34%, respectively, of the merchandise we purchased. During
fiscal 1999, our largest supplier and five largest suppliers accounted for
approximately 12% and 39%, respectively, of the merchandise we purchased. We
also have certain subcontracting arrangements with jewelry finishers to set
loose diamonds and gemstones into rings and other jewelry, using styles
established by us or by other companies. We believe that the relationships we
have established with our suppliers and subcontractors are good. We have not
experienced any difficulty in obtaining satisfactory sources of supply and
believe that adequate alternative sources of supply exist for substantially all
types of merchandise sold in our stores. However, the loss of one or more of our
major suppliers, particularly at certain critical times during the year, could
have a material adverse effect on us.

     We maintain a strict quality assurance program, with almost all shipments
from suppliers being counted or weighed and visually inspected upon receipt at
our headquarters in Chicago, Illinois.

     During fiscal 1998, our average net monthly investment in inventory (i.e.,
the total cost of inventory owned and paid for) was 61% of the total cost of our
on-hand merchandise with the remaining percentage being trade payables and
consignment inventory. For example, the average amount of consignment
merchandise per store was $158,000 on January 31, 1999. Our vendor relationships
for non-consignment inventory are often granted exchange privileges which permit
us to return or exchange certain unsold merchandise for new products at any
time. In summary, our relationships with vendors encourage their participation
in, and responsibility for, merchandise turnover and profitability. These
arrangements also permit us to have more merchandise available for sale in
stores and reduce somewhat our exposure to changes in fashion trends and
inventory obsolescence.

     As participants in the jewelry industry, we are affected by general
industry-wide fluctuations in the prices of diamonds and gold and, to a lesser
extent, other precious and semi-precious metals and stones. During fiscal 1998,
diamonds, gold, precious and semi-precious jewelry accounted for approximately
98% of our net merchandise sales. The supply and price of diamonds in the
principal world markets are significantly influenced by a single entity, the
Central Selling Organization, a marketing arm of DeBeers Consolidated Mines Ltd.
of South Africa. The Central Selling Organization has traditionally controlled
the marketing of a substantial majority of the world's supply of diamonds and
sells rough diamonds to worldwide diamond cutters from its London office in
quantities and at prices determined in its sole discretion. The availability of
diamonds to the Central Selling Organization and our suppliers is to some extent
dependent on the political situation in diamond producing countries, such as
South Africa, Botswana, Zaire, republics of the former Soviet Union and
Australia, and on continuation of the prevailing supply and marketing
arrangements for raw diamonds. Until alternate sources could be developed, any
sustained interruption in the supply of diamonds or any oversupply from the
producing countries could adversely affect us and the retail jewelry industry as
a whole. We are constantly altering the mix of our products and we have
increased the percentage of higher priced items in our stores. Higher priced
jewelry items tend to have a slower rate of turnover, thereby increasing the
risks to us associated with price fluctuations and changes in fashion trends.

                                       36
<PAGE>   40

INVENTORY LOSS PREVENTION

     We undertake substantial efforts to safeguard our jewelry inventory from
loss and theft, including the use of security alarm systems and safes at each
store and the taking of daily inventory of higher value items. In addition, our
inventory management and control system, which tracks each item in our
inventory, provides a further check against loss or theft. During fiscal 1998,
in-store inventory shrinkage amounted to approximately 1.0% of sales. We have a
full-time manager who directs our loss prevention department. We maintain
insurance (subject to certain deductibles) covering the risk of loss of
merchandise in transit, on store premises (and in our distribution facility
whether owned or on consignment) in amounts that we believe are reasonable and
adequate for the types and amounts of merchandise that we carry.

MANAGEMENT INFORMATION SYSTEMS

     We utilize customized management information systems throughout our
business to facilitate the design and implementation of selling strategies and
as an integral part of our financial and other operational controls. Our
management information system utilizes IBM AS400 systems as its foundation. The
system incorporates point-of-sale computers in our stores with a merchandise
management and purchase order management system and utilizes software
specifically designed for the jewelry industry, which we have customized
extensively to meet our needs. Our website will utilize a majority of our
existing technology infrastructure. The information system has been upgraded to
support our current needs but further upgrading is necessary to support our
growth.

     We use the management information system to track each individual item of
merchandise from receipt to ultimate sale or return to the vendor. As a result,
management can closely monitor inventory by location, sales, gross margin,
inventory levels and turnover statistics, reallocating inventory among stores
when beneficial. This system also enables management to review each store's and
each employee's productivity and performance. Based on the sales data, we tailor
each store's inventory composition and plan our purchasing requirements
accordingly. The system enables us to manage our inventory at the store level,
including the automatic replenishment of merchandise generally twice a week.

     The system also automatically provides a daily reconciliation of each
store's transactions for prompt investigation of discrepancies. The
point-of-sale computers are polled nightly by the headquarters system and
updated data is available at the beginning of the following day for use by
central office and store supervisory personnel, and for transfer into our
accounting, merchandising, and other management information systems.

     We have implemented, through our point-of-sale system, the ability to
capture and retain selected customer data from each sale (name, address, phone,
birthday, anniversaries, historical purchases, etc.). Our store managers and
sales associates often use this data in their efforts to contact customers and
anticipate and facilitate future add-on purchases by our customers. We believe
that additional sales volume can be achieved by utilizing such programming
initiatives. We use the customer data in our direct marketing promotional
campaigns. The point of sale systems also track required inspection dates for
customers with diamond warranties. Sales associates are prompted by the system
to contact these customers to remind them of the required in-store inspection.

COMPETITION

     The jewelry business is fragmented and highly competitive. We compete with
national and regional jewelry chains and local independently owned jewelry
stores, especially those that operate in malls, as well as with department
stores, catalog showrooms, discounters, direct mail suppliers, televised home
shopping networks and Internet commerce. Certain of our competitors are
substantially larger and have greater financial resources than us and can take
advantage of national advertising programs. We also believe that we compete for
consumers' discretionary spending dollars with retailers that offer merchandise
other than jewelry.

                                       37
<PAGE>   41

     We believe that the primary competitive factors affecting our operations
are store location and atmosphere, quality of sales personnel and service,
breadth and depth of merchandise offered, pricing, credit and reputation. We
emphasize our merchandise selection, sales personnel, store location and design
and pricing in competing in our target market, which is relatively less credit
sensitive.

     Direct marketing of fine jewelry, including marketing of jewelry via the
Internet, historically has not met with substantial consumer acceptance.
However, in the past year a number of well-financed businesses have announced
plans to market fine jewelry via the Internet and some have begun selling fine
jewelry via the Internet. Large scale consumer acceptance of Internet fine
jewelry retailing could transform the jewelry retailing business, result in
lower price points and margins, and have a substantial adverse effect on our
results of operations or financial condition. Although we have initiated an
e-commerce sales program, there can be no assurance that its initiative will be
successful.

INTELLECTUAL PROPERTY

     Whitehall(R) Co. Jewellers, Lundstrom(R) Jewelers and Marks Bros.(R)
Jewelers are registered trademarks in the United States. We also have registered
the Internet domain names "whitehalljewellers.com" and "lundstromjewelers.com."
We may, in the future, consider licensing our trademarks and tradenames on an
opportunistic basis.

EMPLOYEES

     As of January 31, 2000, we had 2,367 employees, including approximately
2,205 store level employees. We usually hire a limited number of temporary
employees during each Christmas selling season. None of our employees are
represented by a union. We believe that our relations with our employees are
good.

REGULATION

     Our operations are affected by numerous federal and state laws that impose
disclosure and other requirements upon the origination, servicing and
enforcement of credit accounts, and limitations on the maximum amount of finance
charges that may be charged by a credit provider. Although credit to our
customers is provided by third parties without recourse to us based upon a
customer's failure to pay, any restrictive change in the regulation of credit,
including the imposition of, or changes in, interest rate ceilings, could
adversely affect the cost or availability of credit to our customers and,
consequently, our results of operations or financial condition.

     Our operations are also affected by federal and state laws relating to
marketing practices in the retail jewelry industry. In marketing to our
customers, we compare many of our prices to "reference prices." Our literature
indicates to customers that our reference price for an item is either the
manufacturer's suggested retail price or our determination of the non-discounted
price at which comparable merchandise of like grade or quality is advertised or
offered for sale by competitive retailers and is not our current selling price
or the price at which we formerly sold such item. We are, from time to time,
subject to regulatory investigation relating to our "reference prices" in
marketing to our customers. Although we believe that pricing comparisons are
common in the jewelry business, there can be no assurance that this position
would be upheld. An investigator for the Office of Consumer Affairs for the
Commonwealth of Virginia recently requested that we substantiate our advertised
claim of 50% off "reference prices." We are currently responding to that
request. The investigation is in a preliminary stage.

PROPERTIES

     As of February 4, 2000, we operated 294 stores in 33 states. All of these
stores are leased and are located in regional or super-regional malls. Our
typical new store lease has a term of 10 years plus the first partial lease
year. Terms generally include a minimum base rent, a percentage rented based on
store sales and certain other occupancy charges. At January 31, 2000 the average
remaining life of the leases for our

                                       38
<PAGE>   42

stores was approximately six years. While there can be no assurance, we expect
to be generally able to renew these leases as they expire.

     We also lease approximately 28,400 square feet of office and administrative
space in Chicago, Illinois in an office building housing our corporate
headquarters, distribution functions and quality assurance operations. This
lease expires on May 13, 2004.

LEGAL PROCEEDINGS

     An investigator for the Office of Consumer Affairs for the Commonwealth of
Virginia recently requested that we substantiate our advertised claim of 50% off
"reference prices." We are currently responding to that request. The
investigation is in a preliminary stage. In addition, an action filed in
California state court on February 14, 2000 was received by us on March 1, 2000.
That action alleges violations of federal and state regulations governing
advertising of comparative pricing and seeks injunctive relief and unspecified
damages including disgorgement of profits and restitution. We are currently
preparing a response to that complaint. The litigation is in preliminary stages
and our preliminary analysis is that this action is unlikely to have a material
adverse effect on the Company. Other than such investigation and such action, we
are involved in certain legal actions and regulatory investigations from time to
time arising in the ordinary course of business. We believe that none of these
other actions or investigations will have a material adverse effect on our
results of operations or financial condition.

                                       39
<PAGE>   43

                                   MANAGEMENT

DIRECTORS AND EXECUTIVE OFFICERS

     The following table sets forth certain information concerning our directors
and executive officers as of January 31, 2000:

<TABLE>
<CAPTION>
NAME                                   AGE                     POSITION(S)
- ----                                   ---                     -----------
<S>                                    <C>   <C>
Hugh M. Patinkin.....................  49    Chairman, Chief Executive Officer and President
John R. Desjardins...................  49    Executive Vice President, Finance &
                                             Administration, Secretary and a Director
Matthew M. Patinkin..................  42    Executive Vice President, Store Operations, and
                                             a Director
Manny A. Brown.......................  44    Executive Vice President, Store Operations
Lynn D. Eisenheim....................  48    Executive Vice President, Merchandising
Norman J. Patinkin(1)................  73    Director
Jack A. Smith(2).....................  64    Director
Daniel H. Levy(1)(2).................  56    Director
Richard K. Berkowitz(1)(2)...........  57    Director
</TABLE>

- ---------------

(1) Member of the Audit Committee.

(2) Member of the Compensation Committee.

     Messrs. Hugh M. Patinkin and Matthew M. Patinkin are brothers. Mr. Norman
J. Patinkin is a first cousin, once removed, of Messrs. Hugh and Matthew
Patinkin.

     Mr. Hugh M. Patinkin has served as our President and Chief Executive
Officer since 1989 and was elected Chairman in February 1996. He has served as a
director from 1979 to 1988 and from 1989 to the present. He joined us as
Assistant Secretary in 1979. Prior thereto he practiced law with the firm of
Sidley & Austin.

     Mr. John R. Desjardins joined us in 1979 and has served as our Executive
Vice President, Finance & Administration and Secretary and as a director since
1989. He also served as our Treasurer from 1989 through October 1998.
Previously, he worked as a certified public accountant with Deloitte & Touche
L.L.P.

     Mr. Matthew M. Patinkin joined us in 1979 and has served as our Executive
Vice President, Store Operations and as a director since 1989.

     Mr. Manny A. Brown joined us in 1997 as our Executive Vice President, Store
Operations. Mr. Brown was employed from 1986 through 1997 by Foster Medical
Corporation which later merged with HomedCo and was then purchased by Apria
Healthcare. Mr. Brown held various sales and operations management positions
with Apria Healthcare including Executive Vice President, East Operations and
Senior Vice President, Central Operations. Mr. Brown was employed by FMC
Corporation from 1980 through 1985 in various sales management and marketing
positions. Mr. Brown was employed by American Brands from 1978 through 1980 in
various sales management positions.

     Mr. Lynn D. Eisenheim joined us in 1991 as our Executive Vice President,
Merchandising. He has 25 years of experience in the jewelry business, having
served with Zale Corporation (where he served as Executive Vice President,
Merchandising immediately prior to joining us) and Service Merchandise Co.

     Mr. Norman J. Patinkin has served as one of our directors since 1989. He
recently retired as the Chief Executive Officer of United Marketing Group,
L.L.C., but remains on the board of directors of United Marketing Group. United
Marketing Group operates telemarketing services, motorclubs, travel clubs and
direct response merchandise programs for large corporations.

                                       40
<PAGE>   44

     Mr. Jack A. Smith has served as one of our directors since July 1996. Mr.
Smith is the former Chairman of the Board of The Sports Authority, Inc., a
national sporting goods chain, which he founded in 1987. Prior to founding The
Sports Authority, Mr. Smith served as Chief Operating Officer of Herman's
Sporting Goods and held various executive management positions with major
national retailers, including Sears & Roebuck, Montgomery Ward & Co. and
Jefferson Stores. Mr. Smith serves on the board of directors of Darden
Restaurants, Inc., Beverages & More!, and National Wholesale Liq.

     Mr. Daniel H. Levy has served as one of our directors since January 7, 1997
(and had served as a director from March 1996 until May 1996). Mr. Levy is
currently Chief Executive Officer and a director of Donnkenny, Inc. Mr. Levy
served as Chairman and Chief Executive Officer of Best Products Co. Inc., a
large discount retailer of jewelry and brand name hardline merchandise, from
April 1996 until January 1997. Best Products filed a petition for bankruptcy
under Chapter 11 of the Bankruptcy Code in the Eastern District of Virginia on
September 24, 1996. Prior to such time, Mr. Levy was a Principal for LBK
Consulting from 1994 until 1996. Mr. Levy served as Chairman and Chief Executive
Officer of Conran's during 1993. Prior to such time, Mr. Levy was Vice Chairman
and Chief Operating Officer for Montgomery Ward & Co. from 1991 until 1993.

     Mr. Richard K. Berkowitz has served as one of our directors since 1998. He
retired from Arthur Andersen, L.L.P. in August 1998 after serving 21 years as a
partner. Prior to his retirement, Mr. Berkowitz served as head of Arthur
Andersen's tax division in Miami, Florida. Mr. Berkowitz also serves on the
Advisory Board of Security Plastics, Inc.

BOARD OF DIRECTORS

     Our board of directors is currently composed of seven directors. Our board
of directors is divided into three classes as nearly equal in size as possible
with staggered, three year terms. The term of office of Class I directors will
expire at the annual meeting of stockholders to be held in 2000; the term of
office of Class II directors will expire at the annual meeting of stockholders
to be held in 2001; and the term of office of Class III directors will expire at
the annual meeting of stockholders to be held in 2002. At each annual meeting of
the stockholders, the successors to the directors whose terms will then expire
will be elected to serve from the time of their election and qualification until
the third annual meeting following their election or until their successors have
been duly elected and qualified, or until their earlier resignation and removal,
if any. Messrs. Hugh M. Patinkin, Norman J. Patinkin and Daniel H. Levy have
been designated as Class I directors; Messrs. John R. Desjardins and Jack A.
Smith have been designated as Class II directors; and Messrs. Matthew M.
Patinkin and Richard K. Berkowitz have been designated as Class III directors.
The classification of our board of directors could have the effect of making it
more difficult for a third party to acquire, or of discouraging a third party
from acquiring, control of Whitehall Jewellers. In addition, our certificate of
incorporation provides that the authorized number of directors may be changed
only by resolution of the board of directors. Any additional directorships
resulting from an increase in the number of directors will be distributed among
the three classes so that, as nearly as possible, each class will consist of
one-third of the total number of directors.

SEVERANCE AGREEMENTS

     We have entered into severance agreements with five of our executive
officers and fourteen of our other management employees which provide for
specified payments after a "change of control."

     A "change of control" is defined under these agreements to include:

     - an acquisition by a third party (excluding certain of our affiliates) of
       beneficial ownership of at least 25% of the outstanding shares of our
       common stock;

     - a change in a majority of the incumbent board of directors; and

     - a merger, consolidation or sale of substantially all of our assets if our
       stockholders do not continue to own at least 60% of the equity of the
       surviving entity.

                                       41
<PAGE>   45

     Employees with severance agreements will receive specified payments and
benefits if they terminate employment voluntarily six months after a change of
control, or earlier if they terminate for "good reason," as defined in the
severance agreements (such as certain changes in duties, titles, compensation,
benefits or work locations) or if we terminate them after a change of control,
other than for cause. The severance agreements for our five executive officers
also provide for certain payments absent a change of control if they terminate
employment for good reason or if we terminate them other than for cause. In the
case of our five executive officers, their payment will equal 2.5 times (1.5
times if a change of control has not occurred) their highest salary plus bonus
over the five years preceding the change of control, together with continuation
of health and other insurance benefits for 30 months (18 months if a change of
control has not occurred). In the case of the other employees, their payments
will equal their highest salary plus bonus over the five years preceding the
change of control with continuation of health and other insurance benefits for
one year.

     The severance agreements also provide for payment of a bonus for any
partial year during which employment is terminated equal to the higher of (x)
the employee's average bonus for the immediately preceding two years and (y) 50%
of the maximum bonus the employee could have earned in the year employment
terminates, pro rated for the portion of the year completed. If any payments to
any of the five executive officers under these agreements would constitute an
"excess parachute payment" under Section 280G(b)(1) of the Internal Revenue
Code, such payments will be "grossed up" for any excise tax payable so that the
amount retained after paying all federal income taxes due would be the same as
such person would have retained if such section had not been applicable.

REGISTRATION RIGHTS

     Pursuant to the Second Amended and Restated Registration Agreement, as
amended, effective as of May 1, 1996, we granted to Frontenac Venture V Limited
Partnership, Frontenac Diversified III Limited Partnership, Continental Illinois
Venture Corporation, and William Blair Venture Partners III Limited Partnership,
and Hugh M. Patinkin, Matthew M. Patinkin and John R. Desjardins and other
related persons, rights to require us to register the sale of shares of their
common stock under the Securities Act of 1933. The number of such registrations
which we are obligated to effect is limited to four. The Registration Agreement
also provides that, in the event we propose to register any of our securities
under the Securities Act at any time or times, subject to certain limitations,
we will use our best efforts to include these shares in such registration upon
the request of the persons identified above. Pursuant to the Registration
Agreement, shares offered by the selling stockholders are being included in the
registration statement of which the prospectus is a part. We are generally
required to bear the expenses of all such registrations, except underwriting
discounts and commissions. We also have agreed to indemnify the persons
identified above and their controlling persons against certain liabilities,
including liabilities under the Securities Act. In addition, pursuant to the
Registration Agreement effective as of May 1, 1996 between us and the Whitehall
Jewellers, Inc. Employee Stock Ownership Trust, the ESOP has the right to demand
one registration with respect to the shares of common stock it holds.

                                       42
<PAGE>   46

                       PRINCIPAL AND SELLING STOCKHOLDERS

BENEFICIAL OWNERSHIP

     The following table sets forth certain information regarding the beneficial
ownership of our common stock as of January 31, 2000, and as adjusted to reflect
the sale of the shares in this offering, of each of our directors and executive
officers, all such directors and executive officers as a group, each person
known to us to own more than 5% of our equity securities, and each selling
stockholder.

     Beneficial ownership is determined in accordance with the rules of the
Securities and Exchange Commission, subject to applicable community property
law, and generally includes voting or investment power with respect to
securities. We believe based on information provided to us that all persons
listed below have sole voting and investment power with respect to their shares
of common stock, except as otherwise indicated and to the extent authority is
shared by spouses under applicable law. A person is deemed to be the beneficial
owner of securities that can be acquired within 60 days from the date of this
prospectus through the exercise of any option, warrant or right. Shares of
common stock subject to options, warrants or rights that are currently
exercisable or exercisable within 60 days are deemed outstanding for computing
the ownership percentage of the person holding such options, warrants or rights,
but are not deemed outstanding for computing the ownership percentage of any
other person. The information in the table assumes that the underwriters will
not exercise their over-allotment option to purchase additional shares in this
offering.

<TABLE>
<CAPTION>
                                                       BEFORE THE OFFERING      SHARES      AFTER THE OFFERING
                                                      ----------------------    BEING     -----------------------
NAME OF BENEFICIAL OWNER(1)                            NUMBER     PERCENT(2)   OFFERED      NUMBER     PERCENT(2)
- ---------------------------                           ---------   ----------   --------   ----------   ----------
<S>                                                   <C>         <C>          <C>        <C>          <C>
Directors and Executive Officers
Hugh M. Patinkin(3).................................  1,404,349       9.4%       50,000    1,354,349       8.0%
Matthew M. Patinkin(4)..............................    849,789       5.8        40,000      809,789       4.8
John R. Desjardins(5)...............................    591,970       4.0        40,000      551,970       3.3
Lynn D. Eisenheim(6)................................    120,039         *        15,000      105,039         *
Manny A. Brown(7)...................................    108,457         *        15,000       93,457         *
Norman J. Patinkin(8)...............................     44,848         *            --       44,848         *
Jack A. Smith(9)....................................     30,223         *            --       30,223         *
Richard K. Berkowitz(10)............................     16,756         *            --       16,756         *
Daniel H. Levy(11)..................................     15,574         *            --       15,574         *
All executive officers and directors as a group (9
  persons)..........................................  3,127,328      19.2       160,000    2,967,328      17.9
5% Stockholders
Wasatch Advisors, Inc.(12)
  150 Social Hall Avenue
  Salt Lake City, UT 84111..........................  1,918,566      13.3            --    1,918,566      11.6
Westport Asset Management, Inc.(13)
  253 Riverside Avenue
  Westport, CT 06880................................    867,100       6.0            --      867,100       5.2
William Blair & Company, L.L.C.
  222 West Adams Street
  Chicago, IL 60606(14).............................    812,921       5.6            --      812,921       4.9
Capital Research and Management Company
  SMALLCAP World Fund, Inc.(15)
  333 South Hope Street
  Los Angeles, CA 90071.............................    765,000       5.3            --      765,000       4.6
Other Selling Stockholders
John R. Desjardins, 1995 Family Trust, U/A/D
  12/28/95(16)......................................     43,248         *        10,000       33,248         *
</TABLE>

- ---------------

  *  Less than 1%.

 (1) Except as set forth in the footnotes to this table, the persons named in
     the table above have sole voting and investment power with respect to all
     shares shown as beneficially owned by them.

                                       43
<PAGE>   47

 (2) The applicable percentage of ownership before the offering is based on
     14,469,744 shares of common stock outstanding on January 31, 2000 and the
     applicable percentage of ownership after the offering is based on
     16,523,648 shares of common stock outstanding. In calculating the
     applicable percentage of ownership with respect to any particular person,
     the number of shares outstanding also includes common stock issuable
     pursuant to stock options exercisable within 60 days of the date of this
     prospectus with respect to such person but not with respect to any other
     person.

 (3) Includes 395,283 shares of common stock issuable pursuant to presently
     exercisable stock options or stock options which will become exercisable
     within 60 days of this prospectus. Includes 388,440 shares beneficially
     owned by Hugh M. Patinkin, which shares are held by MJSB Investment
     Partners, L.P., a Delaware limited partnership, U/A/D 10/28/97 of which
     Hugh H. Patinkin is the sole managing agent. Includes 54,677 shares held by
     Hugh M. Patinkin, Mark A. Patinkin, Matthew M. Patinkin, Douglas M.
     Patinkin and Nicholas M. Patinkin, as Trustees of the Patinkin 1994
     Grandchildren's Trust U/A/D 11/18/94, with respect to which shares Hugh M.
     Patinkin, Mark A. Patinkin, Matthew M. Patinkin, Douglas M. Patinkin and
     Nicholas M. Patinkin share voting and investment power. The mailing address
     of Hugh M. Patinkin is c/o Whitehall Jewellers, Inc., 155 North Wacker
     Drive, Suite 500, Chicago, Illinois 60606.

 (4) Includes 204,301 shares of common stock issuable pursuant to presently
     exercisable stock options or stock options which will become exercisable
     within 60 days of this prospectus. Includes 185,208 shares beneficially
     owned by Matthew M. Patinkin, which shares are held by Robin J. Patinkin
     and Debra Soffer, as Trustees of the Matthew M. Patinkin 1994 Family Trust
     U/A/D 12/19/94. Robin J. Patinkin and Debra Soffer have shared investment
     power with respect to such shares. Includes 16,646 shares held by Matthew
     M. Patinkin and Robin J. Patinkin, as Trustees of various trusts for the
     benefit of their children. Includes 13,281 shares held by Robin J.
     Patinkin, as Trustee of various trusts for the benefit of the children of
     Matthew M. Patinkin and Robin J. Patinkin, with respect to which shares
     Matthew M. Patinkin disclaims beneficial ownership because Robin J.
     Patinkin has sole voting and investment power with respect to such shares.
     Includes 54,677 shares held by Hugh M. Patinkin, Mark A. Patinkin, Matthew
     M. Patinkin, Douglas M. Patinkin and Nicholas M. Patinkin, as Trustees of
     the Patinkin 1994 Grandchildren's Trust U/A/D 11/18/94, with respect to
     which shares Hugh M. Patinkin, Mark A. Patinkin, Matthew M. Patinkin,
     Douglas M. Patinkin and Nicholas M. Patinkin share voting and investment
     power. The mailing address of Matthew M. Patinkin is c/o Whitehall
     Jewellers, Inc., 155 North Wacker Drive, Suite 500, Chicago, Illinois
     60606.

 (5) Includes 209,016 shares of common stock issuable pursuant to presently
     exercisable stock options or stock options which will become exercisable
     within 60 days of this prospectus. Includes 43,248 shares beneficially
     owned by John R. Desjardins, which shares are held by Cheryl Desjardins and
     Stephen Kendig, as Trustees of the John R. Desjardins 1995 Family Trust
     U/A/D 12/28/95. Cheryl Desjardins and Stephen Kendig have shared investment
     power with respect to such shares. Shares beneficially owned by Mr.
     Desjardins include shares allocated to his account in the ESOP (12,440
     shares), as to which he shares voting power with the ESOP. The ESOP has
     sole investment power with respect to such shares.

 (6) Includes 43,278 shares of common stock issuable pursuant to presently
     exercisable stock options or stock options which will become exercisable
     within 60 days of this prospectus. Shares beneficially owned by Mr.
     Eisenheim include shares allocated to his account in the ESOP (3,350
     shares) as to which he shares voting power with the ESOP. The ESOP has sole
     investment power with respect to such shares.

 (7) Includes 105,356 shares of common stock issuable pursuant to presently
     exercisable stock options or stock options which will become exercisable
     within 60 days of this prospectus. Options for 15,000 shares will be
     exercised in connection with the offering. Includes 750 shares owned by
     Marcy Brown, Mr. Brown's wife, in her self directed IRA account, with
     respect to which shares Manny A. Brown disclaims beneficial ownership.

                                       44
<PAGE>   48

 (8) Includes 26,324 shares of common stock issuable pursuant to presently
     exercisable stock options or stock options which will become exercisable
     within 60 days of this prospectus. Includes 899 shares of restricted common
     stock which may not be sold or transferred until after March 11, 2000.

 (9) Includes 11,324 shares of common stock issuable pursuant to presently
     exercisable stock options or stock options which will become exercisable
     within 60 days of this prospectus. Includes 899 shares of restricted common
     stock which may not be sold or transferred until after March 11, 2000.

(10) Includes 11,357 shares of common stock issuable pursuant to presently
     exercisable stock options or stock options which will become exercisable
     within 60 days of this prospectus. Includes 899 shares of restricted common
     stock which may not be sold or transferred until after March 11, 2000.

(11) Includes 10,175 shares of common stock issuable pursuant to presently
     exercisable stock options or stock options which will become exercisable
     within 60 days of this prospectus. Includes 899 shares of restricted common
     stock which may not be sold or transferred until after March 11, 2000.

(12) Share information based solely on information contained on a Schedule 13G,
     dated February 14, 2000 (as adjusted), filed with the SEC. Wasatch
     Advisors, Inc. has sole voting and investment power with respect to the
     reported shares.

(13) Share information based solely on information contained on a Schedule 13G,
     dated February 16, 2000, filed with the SEC. Westport Asset Management,
     Inc. has sole voting and investment power with respect to 52,900 of the
     reported shares, shared voting power with respect to 754,200 of the
     reported shares and shared investment power with respect to 814,200 of the
     reported shares.

(14) Share information based solely on information contained on a Schedule 13G,
     dated February 28, 2000, filed with the SEC. William Blair & Company,
     L.L.C. has sole voting power with respect to 27,270 of the reported shares
     and sole investment power with respect to 812,921 of the reported shares.

(15) Share information based solely on information contained on a Schedule 13G,
     dated February 14, 2000 (as adjusted), filed with the SEC. Capital Research
     and Management Company has sole investment power with respect to the
     reported shares and does not have any voting power with respect to such
     shares. The Schedule 13G was furnished jointly by Capital Research
     Management Company and SMALLCAP World Fund, Inc. SMALLCAP World Fund, Inc.
     has sole voting power with respect to the reported shares and does not have
     any investment power with respect to such shares.

(16) The shares held by the John R. Desjardins, 1995 Family Trust, U/A/D
     12/28/95 are held by Cheryl Desjardins and Stephen Kendig, as Trustees, and
     are beneficially owned by John R. Desjardins. The Trustees have shared
     investment power with respect to such shares.

                                       45
<PAGE>   49

                          DESCRIPTION OF CAPITAL STOCK

AUTHORIZED CAPITAL STOCK

     Our authorized capital stock consists of 30,000,000 shares of common stock
(16,523,648 of which will be outstanding when this offering is completed),
26,026 shares of Class B common stock (151.973 of which is currently
outstanding) and 2,000,000 shares of preferred stock issuable in series (none of
which are issued or outstanding, but 309,183 of which have been designated
Series A Junior Participating Preferred Stock).

COMMON STOCK

     Holders of our common stock are entitled to one vote for each share they
hold on all matters submitted to a vote of stockholders. Our stockholders do not
have cumulative voting rights. Accordingly, holders of a majority of the shares
of our common stock entitled to vote in any election of directors may elect all
of the directors standing for election. Holders of common stock are entitled to
receive ratably any dividends which may be declared by our board of directors
out of funds legally available for payment of dividends, subject to any
preferential dividend rights of outstanding preferred stock. Upon our
liquidation, dissolution or winding up, the holders of our common stock will be
entitled to receive ratably our net assets available after the payment of all
our debts and other liabilities and subject to the prior rights of holders of
any outstanding preferred stock. Holders of our common stock have no preemptive,
subscription, redemption or conversion rights.

     Holders of our Class B common stock are entitled to vote together with the
holders of our common stock, but each share of Class B common stock has
approximately 35.4 votes. Class B common stock carries:

     - a $130 per annum per share cumulative dividend preference over all other
       classes of common stock (accruing through March 4, 1995); and

     - a liquidation preference over all other classes of common stock for
       accumulated and unpaid dividends.

Class B common stock participates in dividends and liquidation payments to be
made with respect to the common stock on the basis that one share of Class B
common stock is equivalent to approximately 35.4 shares of common stock.

PREFERRED STOCK

     Our certificate of incorporation provides that our board of directors is
authorized, subject to certain limitations prescribed by law, without further
stockholder approval, to issue from time to time up to an aggregate of 2,000,000
shares of preferred stock in one or more series and to fix or alter the
designations, preferences, rights and any qualifications, limitations or
restrictions of the shares of each series of preferred stock. The board may,
among other things, determine with respect to each series of preferred stock
specific voting rights, designations, dividend rights (and whether dividends are
cumulative), dividend rates, terms of redemption (including sinking fund
provisions), redemption price or prices, conversion rights and liquidation
preferences. Because the board of directors will have the power to establish the
preferences and rights of the shares of any series of preferred stock without
any further action or vote by the stockholders, the board may afford the holders
of any series of preferred stock preferences, powers and rights, including
voting rights, senior to the rights of the holders of common stock.

     One of the effects of undesignated preferred stock may be to enable the
board of directors to render more difficult, discourage or prevent an attempt to
obtain control of Whitehall Jewellers by means of a tender offer, proxy contest,
merger or otherwise and thereby protect the continuity of our current
management. The issuance of shares of the preferred stock pursuant to the board
of directors' authority may adversely affect the rights of holders of common
stock. See "Risk Factors -- Anti-takeover provisions

                                       46
<PAGE>   50

in Delaware law and our charter and bylaws could delay or deter a change in
control" and "-- Preferred Stock Purchase Rights."

ANTI-TAKEOVER EFFECTS OF DELAWARE LAW AND CERTAIN CHARTER AND BY-LAW PROVISIONS

     A number of provisions in our certificate of incorporation, by-laws and
Delaware law may make it more difficult to acquire control of Whitehall
Jewellers by various means. These provisions could deprive the stockholders of
opportunities to realize a premium on the shares of common stock owned by them.
In addition, these provisions may adversely affect the prevailing market price
of the common stock. These provisions are intended to:

     - enhance the likelihood of continuity and stability in the composition of
       our board of directors and in the policies it formulates;

     - discourage certain types of transactions which may involve an actual or
       threatened change in control of Whitehall Jewellers;

     - discourage certain tactics that may be used in proxy fights;

     - encourage persons seeking to acquire control of Whitehall Jewellers to
       consult first with our board of directors to negotiate the terms of any
       proposed business combination or offer; and

     - reduce our vulnerability to an unsolicited proposal for a takeover that
       does not contemplate the acquisition of all outstanding shares of
       Whitehall Jewellers or that is otherwise unfair to our stockholders.

     Section 203 of the Delaware General Corporation Law. We are subject to the
provisions of Section 203 of the Delaware General Corporation Law. Subject to
certain exceptions, Section 203 prohibits a publicly held Delaware corporation
from engaging in certain business combinations with interested stockholders for
a period of three years after the date of the transaction in which the person
became an interested stockholder, unless either the interested stockholder
attained such status with the approval of the board of directors or the business
combination is approved in accordance with Section 203. a "business combination"
includes mergers, asset sales and other transactions resulting in a financial
benefit to the interested stockholder which is not shared pro rata with our
other stockholders. Subject to certain exceptions, an "interested stockholder"
is a person who, together with affiliates and associates, owns, or within the
past three years did own, 15% or more of the corporation's voting stock.

     Staggered board. Our certificate of incorporation provides for the division
of our board of directors into three classes as nearly equal in size as possible
with staggered three-year terms. Any director may be removed only with cause and
then only by the vote of a majority of the shares entitled to vote for the
election of directors.

     Consideration of facts other than economic benefit. Our certificate of
incorporation empowers our board of directors, when considering a tender offer
or merger or acquisition proposal, to take into account factors in addition to
potential economic benefits to our stockholders. These factors may include:

     - the comparison of the proposed consideration to be received by our
       stockholders in relation to the then current market price of our capital
       stock, our estimated current value in a freely negotiated transaction and
       our estimated future value as an independent entity;

     - the impact of such a transaction on our employees, suppliers and
       customers and its effect on the communities in which we operate;

     - our ability to fulfill our objectives of providing quality products and
       services on a long-term basis; and

     - whether the proposed transaction might violate applicable statutes and
       regulations.

                                       47
<PAGE>   51

     Action by written consent; Special shareholder meetings. Our certificate of
incorporation provides that any action required or permitted to be taken by our
stockholders may be taken only at a duly called annual or special meeting of the
stockholders and that special meetings may be called only by our President or a
majority of the board of directors. These provisions could have the effect of
delaying, until the next annual stockholders meeting, stockholder actions which
are favored by the holders of our outstanding voting securities. These
provisions may also discourage another person or entity from making a tender
offer for our common stock, because such person or entity, even if it acquired
all or a majority of our outstanding voting securities, would be able to take
action as a stockholder (such as electing new directors or approving a merger)
only at a duly called stockholders meeting, and not by written consent.

     Supermajority stockholders vote. The Delaware General Corporation Law
generally provides that the affirmative vote of a majority of the shares
entitled to vote on any matter is required to amend a corporation's certificate
of incorporation or by-laws, unless a corporation's certificate of incorporation
or by-laws, as the case may be, requires a greater percentage. Our certificate
of incorporation requires the affirmative vote of the holders of at least 75% of
our outstanding voting stock to amend or repeal any of the foregoing provisions,
and to reduce the number of authorized shares of common stock and preferred
stock. A 75% vote is required to amend or repeal our amended and restated
by-laws.

     Advance notice for director nominations and shareholder proposals. Our
by-laws provide that for nominations for the board of directors or for other
business to be properly brought by a stockholder before an annual meeting of
stockholders, the stockholder must first have given timely notice of such
nomination in writing to our Secretary. To be timely, a stockholder's notice
generally must be delivered not later than 90 days in advance of the anniversary
date of the release of our proxy statement to stockholders in connection with
the prior year's annual meeting of stockholders. The notice must contain, among
other things, certain information about the stockholder delivering the notice
and, as applicable, background information about each nominee or a description
of the proposed business to be brought before the meeting. Our bylaws also
provide that special meetings of stockholders may be called only by the
President or a majority of the board of directors. Business transacted at a
special meeting is limited to the purposes for which the meeting is called.

     The foregoing provisions could have the effect of making it more difficult
for a third party to acquire, or discouraging a third party from attempting to
acquire, control of us.

PREFERRED STOCK PURCHASE RIGHTS

     Our board of directors adopted a stockholders rights plan. Under the
stockholders rights plan, each share of common stock has associated with it one
preferred share purchase right and each share of Class B common stock has
associated with it approximately 35.4 preferred stock purchase rights. The terms
of the preferred stock purchase rights are set forth in an Amended and Restated
Stockholders Rights Agreement between us and BankBoston, N.A. Under certain
circumstances described below, each preferred stock purchase right entitles the
holder thereof to purchase one one-hundred and fiftieth of a share of Series A
Junior Participating Preferred Stock for a price of $34.67, subject to
adjustment, per one one-hundred and fiftieth of a share.

     The preferred stock purchase rights are not presently exercisable and are
transferable only with the related shares of common stock and Class B common
stock. They will not become exercisable or be evidenced by separate certificates
or traded separately from the common stock or Class B common stock prior to the
occurrence of certain triggering events described below. If a triggering event
occurs, separate rights certificates would be issued and distributed
representing one preferred stock purchase right for each share of common stock
and approximately 35.4 preferred stock rights for each share of Class B common
stock. There is no present market for the preferred stock purchase rights
separate from the common stock or Class B common stock and we cannot predict
whether a trading market would develop with respect to these rights if these
rights ever become exercisable.

                                       48
<PAGE>   52

     Trigger Events. The preferred stock purchase rights would become
exercisable at the specified exercise price upon the earliest to occur of either
of the following trigger events:

     - 10 business days after the first public announcement that any acquiring
       person or group (other than an Exempt Person) has acquired beneficial
       ownership of 15% or more of the outstanding shares of our common stock;
       and

     - 10 business days (unless delayed by the board of directors) after any
       person or group (other than an Exempt Person) has commenced, or announced
       the intention to commence, a tender or exchange offer which would, upon
       its consummation, result in such person or group being the beneficial
       owner of 15% or more of the outstanding shares of our common stock.

     Preferred stock purchase rights may not be exercised following the
occurrence of an event described below under the caption "Flip-In" prior to the
expiration of the our right to redeem them. An "Exempt Person" includes
Whitehall Jewellers, Mr. Hugh M. Patinkin, Mr. John R. Desjardins and Mr.
Matthew M. Patinkin and certain related persons. Wasatch Advisors, Inc., which
currently holds approximately 15.3% of our outstanding common stock, is not
considered an acquiring person under the stockholders rights plan because our
board of directors has determined in good faith that Wasatch acquired over 15%
of our outstanding common stock inadvertently and has been divesting as promptly
as practicable a sufficient number of shares to reduce its holdings below 15%.
After the completion of this offering, Wasatch Advisors, Inc.'s holdings are
expected to be below 15%.

     Flip-In. After the preferred stock purchase rights become exercisable
(unless the triggering event is the commencement or the announcement of a tender
or exchange offer as described above), the holders of the preferred stock
purchase rights (other than an acquiring person and certain transferees of an
acquiring person) would be entitled to purchase shares of our common stock at a
50% discount. After the occurrence of a Flip-In event, the preferred stock
purchase rights of acquiring persons and their transferees become void.

     Flip-Over. The holders of the preferred stock purchase rights (other than
rights which have become void) would be entitled to purchase common shares of
the acquiring person (or a person affiliated therewith) at a 50% discount if, on
or after the date on which an acquiring person has effected a triggering event:

     - we merge into or consolidate with an interested stockholder (as defined
       in the Amended and Restated Stockholders Rights Agreement) or, unless all
       holders of the outstanding shares of our common stock are treated the
       same, any other person (with limited designated exceptions);

     - an interested stockholder or, unless all holders of the outstanding
       shares of our common stock are treated the same, any other person (with
       limited designated exceptions) merges into us; or

     - we sell or transfer 50% or more of our consolidated assets or earning
       power to an interested stockholder or, unless all holders of the
       outstanding shares of our common stock are treated the same, any other
       person (with limited designated exceptions).

     In general, an interested stockholder is an acquiring person and certain
persons affiliated, associated or acting on behalf of or in concert therewith.

     Redemption of Preferred Stock Purchase Rights. The preferred stock purchase
rights may be redeemed, as a whole, at a redemption price of $.01 per preferred
stock purchase right, subject to adjustment, at the direction of our board of
directors, at any time prior to the earliest of:

     - 10 business days after the first public announcement that any person
       (other than us and certain related entities) has become an acquiring
       person;

     - the occurrence of any transaction described under the caption
       "Flip-Over"; and

     - the date of final expiration of the preferred stock purchase rights,
       which is May 2, 2006.

                                       49
<PAGE>   53

     Under certain circumstances set forth in the Amended and Restated
Stockholders Rights Agreement, the decision to redeem the preferred stock
purchase rights requires the concurrence of at least a majority of the
disinterested directors, after the occurrence of an event described under the
caption "Flip-In" and prior to the occurrence of a transaction described under
the caption "Flip-Over," to redeem the preferred stock purchase rights in whole,
but not in part, at the required price, but only (i) if the person who is the
acquiring person shall have reduced its beneficial ownership of the then
outstanding shares of our common stock to less than 10% or (ii) in connection
with the transaction described under the caption "Flip-Over" which does not
involve an interested stockholder and in which all holders of the our common
stock are treated the same.

     Exchange of Shares for Rights. At any time after any person or group
becomes an acquiring person and before any person (other than an Exempt Person),
together with its affiliates and associates, becomes the beneficial owner of 50%
or more of the outstanding shares of our common stock, our board of directors
may direct the exchange of shares of common stock (or preferred stock) for all
or any part of the preferred stock purchase rights (other than any such rights
which have become void) at the exchange rate of one share of common stock (or
one one-hundred and fiftieth of a preferred share) per preferred stock purchase
right, subject to adjustment.

     Series A Junior Participating Preferred Stock. The Series A Junior
Participating Preferred Stock which would be issuable upon exercise of the
preferred stock purchase rights (should the rights become exercisable) would not
be redeemable. Each share of Series A Preferred stock would entitle the holder
thereof to receive a preferential quarterly dividend equal to 150 times the
aggregate per share amount of all cash dividends, plus 150 times the aggregate
per share amount (payable in kind) of all non-cash dividends and other
distributions (other than in shares of common stock), declared on the common
stock during such quarter, adjusted to give effect to any dividend on the common
stock payable in shares of common stock or any subdivision, combination or
reclassification of the common stock. Each share of Series A Preferred Stock
would entitle the holder thereof to 150 votes on all matters submitted to a vote
of our stockholders, voting together as a single class with the holders of the
common stock and the holders of any other class of capital stock having general
voting rights, adjusted to give effect to any subdivision, combination or
reclassification of the common stock. In the event of our liquidation, the
holders of each share of Series A Preferred Stock would be entitled to receive a
preferential liquidation payment equal to 150 times the aggregate per share
amount to be distributed to the holders of the common stock, adjusted to give
effect to any subdivision, combination or reclassification of the common stock,
plus an amount equal to accrued and unpaid dividends and distributions on such
share of Series A Preferred Stock, whether or not declared, to the date of such
payment. In the event of any merger, consolidation or other transaction in which
the outstanding shares of our common stock are exchanged for or converted into
other capital stock, securities, cash and/or other property, each share of
Series A Preferred Stock would be similarly exchanged or converted into 150
times the per share amount applicable to our common stock, adjusted to give
effect to any subdivision, combination or reclassification of the common stock.

TRANSFER AGENT AND REGISTRAR

     The transfer agent and registrar for our common stock is EquiServe.

RESTRICTIONS ON PAYMENT OF DIVIDENDS

     Our revolving credit agreement with a group of banks includes, among other
restrictions, restrictions on capital expenditures, investments, payments of
dividends, assumption of additional debt, and mergers, acquisitions and
divestitures.

                                       50
<PAGE>   54

          UNITED STATES TAX CONSEQUENCES TO NON-UNITED STATES HOLDERS

     The following is a general discussion of the principal United States
federal income and estate tax consequences of the ownership and disposition of
our common stock by a non-U.S. holder. As used in this discussion, the term
"non-U.S. holder" means a beneficial owner of our common stock that is not, for
U.S. federal income tax purposes:

     - an individual who is a citizen or resident of the United States;

     - a corporation or partnership created or organized in or under the laws of
       the United States or of any political subdivision of the United States;

     - an estate the income of which is includible in gross income for U.S.
       federal income tax purposes regardless of its source; or

     - a trust, in general, if a U.S. court is able to exercise primary
       supervision over the administration of the trust and one or more U.S.
       persons have authority to control all substantial decisions of the trust.

     This discussion does not consider:

     - U.S. state and local or non-U.S. tax consequences;

     - specific facts and circumstances that may be relevant to a particular
       non-U.S. holder's tax position, including, if the non-U.S. holder is a
       partnership, that the U.S. tax consequences of holding and disposing of
       our common stock may be affected by certain determinations made at the
       partner level;

     - the tax consequences for the shareholders, partners or beneficiaries of a
       non-U.S. holder;

     - special tax rules that may apply to particular non-U.S. holders, such as
       financial institutions, insurance companies, tax-exempt organizations,
       U.S. expatriates, broker-dealers, and traders in securities; or

     - special tax rules that may apply to a non-U.S. holder that holds our
       common stock as part of a "straddle," "hedge," "conversion transaction,"
       "synthetic security" or other integrated investment.

     The following discussion is based on provisions of the U.S. Internal
Revenue Code of 1986, as amended, applicable U.S. Treasury regulations and
administrative and judicial interpretations, all as in effect on the date of
this prospectus, and all of which are subject to change, retroactively or
prospectively. The following summary assumes that a non-U.S. holder holds our
common stock as a capital asset. EACH NON-U.S. HOLDER SHOULD CONSULT A TAX
ADVISOR REGARDING THE U.S. FEDERAL, STATE, LOCAL AND NON-U.S. INCOME AND OTHER
TAX CONSEQUENCES OF ACQUIRING, HOLDING AND DISPOSING OF SHARES OF OUR COMMON
STOCK.

DIVIDENDS

     We do not anticipate paying cash dividends on our common stock in the
foreseeable future. See "Dividend Policy." In the event, however, that we pay
dividends on our common stock, we will have to withhold U.S. federal income tax
at a rate of 30%, or a lower rate under an applicable income tax treaty, from
the gross amount of the dividends paid to a non-U.S. holder. Non-U.S. holders
should consult their tax advisors regarding their entitlement to benefits under
a relevant income tax treaty.

     Dividends that are effectively connected with a non-U.S. holder's conduct
of a trade or business in the United States generally are taxed on a net income
basis at the regular graduated rates and in the manner applicable to U.S.
persons. In that case, we will not have to withhold U.S. federal income tax if
the non-U.S. holder complies with applicable certification and disclosure
requirements. In addition, a "branch profits tax" may be imposed at a 30% rate,
or a lower rate under an applicable income tax treaty, on dividends received by
a foreign corporation that are effectively connected with the conduct of a trade
or business in the United States.

                                       51
<PAGE>   55

     Dividends paid on or before December 31, 2000 to an address in a foreign
country are presumed, absent actual knowledge to the contrary, to be paid to a
resident of such country for purposes of the withholding discussed above and for
purposes of determining the applicability of a tax treaty rate. For dividends
paid after December 31, 2000:

     - a non-U.S. holder who claims the benefit of an applicable income tax
       treaty rate generally will be required to satisfy applicable
       certification and other requirements;

     - in the case of common stock held by a foreign partnership, the
       certification requirement generally will be applied to the partners of
       the partnership and the partnership will be required to provide certain
       information, including a U.S. taxpayer identification number; and

     - look-through rules will apply for tiered partnerships.

     A non-U.S. holder that is eligible for a reduced rate of U.S. federal
income tax under an income tax treaty may obtain a refund or credit of any
excess amounts withheld by filing an appropriate claim for a refund with the
U.S. Internal Revenue Service.

GAIN ON DISPOSITION OF COMMON STOCK

     A non-U.S. holder generally will not be taxed on gain recognized on a
disposition of our common stock unless:

     - the gain is effectively connected with the non-U.S. holder's conduct of a
       trade or business in the United States, in which case, the gain will be
       taxed on a net income basis at the regular graduated rates and in the
       manner applicable to U.S. persons and, if the non-U.S. holder is a
       foreign corporation, the "branch profits tax" described above may also
       apply;

     - the non-U.S. holder is an individual who holds our common stock as a
       capital asset, is present in the United States for more than 182 days in
       the taxable year of the disposition and meets other requirements; or

     - we are or have been a "U.S. real property holding corporation" for U.S.
       federal income tax purposes at any time during the shorter of the
       five-year period ending on the date of disposition or the period that the
       non-U.S. holder held our common stock.

     Generally, a corporation is a "U.S. real property holding corporation" if
the fair market value of its "U.S. real property interests" equals or exceeds
50% of the sum of the fair market value of its worldwide real property interests
plus its other assets used or held for use in a trade or business. The tax
relating to stock in a U.S. real property holding corporation generally will not
apply to a non-U.S. holder whose holdings, direct and indirect, at all times
during the applicable period, constituted 5% or less of our common stock,
provided that our common stock was regularly traded on an established securities
market. We believe that we are not currently, and we do not anticipate becoming
in the future, a U.S. real property holding corporation.

FEDERAL ESTATE TAX

     Common stock owned or treated as owned by an individual who is a non-U.S.
holder at the time of death will be included in the individual's gross estate
for U.S. federal estate tax purposes, unless an applicable estate tax or other
treaty provides otherwise and, therefore, may be subject to U.S. federal estate
tax.

INFORMATION REPORTING AND BACKUP WITHHOLDING TAX

     We must report annually to the U.S. Internal Revenue Service and to each
non-U.S. holder the amount of dividends paid to that holder and the tax withheld
from those dividends. Copies of the information returns reporting those
dividends and withholding may also be made available to the tax

                                       52
<PAGE>   56

authorities in the country in which the non-U.S. holder is a resident under the
provisions of an applicable income tax treaty or agreement.

     Under some circumstances, U.S. Treasury regulations require additional
information reporting and backup withholding at a rate of 31% on some payments
on common stock. Under currently applicable law, non-U.S. holders generally will
be exempt from these additional information reporting requirements and from
backup withholding on dividends paid on or before December 31, 2000 if we either
were required to withhold a U.S. federal income tax from those dividends or we
paid those dividends to an address outside the United States. After December 31,
2000, however, the gross amount of dividends paid to a non-U.S. holder that
fails to certify its non-U.S. holder status in accordance with applicable U.S.
Treasury regulations generally will be reduced by backup withholding at a rate
of 31%.

     Payments by a U.S. office of a broker of the proceeds of a sale of our
common stock are subject to both backup withholding at a rate of 31% and
information reporting, unless the non-U.S. holder certifies its non-U.S. holder
status under penalties of perjury or otherwise establishes an exemption. Under
U.S. Treasury regulations currently in effect, information reporting, but not
backup withholding, will also apply to payments of the proceeds from sales of
our common stock by foreign offices of U.S. brokers or foreign brokers with
certain types of relationships to the United States, unless the broker has
documentary evidence in its records that the holder is a non-U.S. holder and
certain other conditions are met, or the holder otherwise establishes an
exemption. However, backup withholdings may apply to such payments made after
December 31, 2000 under certain circumstances.

     Non-U.S. holders should consult their own tax advisors regarding the
application of the information reporting and backup withholding rules to them,
including changes to these rules that will become effective after December 31,
2000.

     Any amounts withheld under the backup withholding rules from a payment to a
non-U.S. holder will be refunded, or credited against the holder's U.S. federal
income tax liability, if any, provided that the required information is
furnished to the U.S. Internal Revenue Service.

                                       53
<PAGE>   57

                                  UNDERWRITING

     Whitehall Jewellers and the selling stockholders are offering the shares of
common stock described in this prospectus through a number of underwriters. Banc
of America Securities LLC, Credit Suisse First Boston Corporation and William
Blair & Company, L.L.C. are the representatives of the underwriters. We and the
selling stockholders have entered into a firm commitment underwriting agreement
with the representatives. Subject to the terms and conditions of the
underwriting agreement, we and the selling stockholders have agreed to sell to
the underwriters, and the underwriters have each agreed to purchase, the number
of shares of common stock listed next to its name in the following table:

<TABLE>
<CAPTION>
                                                                NUMBER
UNDERWRITER                                                    OF SHARES
- -----------                                                    ---------
<S>                                                            <C>
Banc of America Securities LLC..............................   1,085,000
Credit Suisse First Boston Corporation......................     651,000
William Blair & Company, L.L.C..............................     434,000
                                                               ---------
          Total.............................................   2,170,000
                                                               =========
</TABLE>

     The underwriting agreement provides that the underwriters must buy all of
the shares if they buy any of them. The underwriters will sell the shares to the
public when and if the underwriters buy the shares from us and the selling
stockholders.

     The underwriters initially will offer shares to the public at the price
specified on the cover page of this prospectus. The underwriters may allow to
some dealers a concession of not more than $0.54 per share. The underwriters may
also allow, and any other dealers may reallow, a concession of not more than
$0.10 per share to some other dealers. If all the shares are not sold at the
initial public offering price, the underwriters may change the offering price
and the other selling terms. The common stock is offered subject to a number of
conditions, including

     - receipt and acceptance of the common stock by the underwriters, and

     - the right on the part of the underwriters to reject orders in whole or in
       part.

     We have granted the underwriters an option to buy up to 325,500 additional
shares of common stock. These additional shares would cover sales of shares by
the underwriters that exceed the number of shares specified in the table above.
The underwriters may exercise this option from time to time on one or more
occasions for 30 days after the date of this prospectus. If the underwriters
exercise this option, they will each purchase additional shares approximately in
proportion to the amounts specified in the table above.

     The following table shows the per share and total underwriting discounts
and commissions to be paid to the underwriters. These amounts are shown assuming
no exercise and full exercise of the underwriters' option to purchase additional
shares.

<TABLE>
<CAPTION>
                                                              NO EXERCISE   FULL EXERCISE
                                                              -----------   -------------
<S>                                                           <C>           <C>
Per share underwriting discounts and commissions............  $     0.97     $     0.97
Total underwriting discounts and commissions to be paid by
  us........................................................  $1,940,000     $2,255,735
Total underwriting discounts and commissions to be paid by
  the selling stockholders..................................  $  164,900     $  164,900
</TABLE>

     The expenses of the offering, not including underwriting discounts and
commissions, are estimated to be approximately $500,000 and will be paid by us.

     We, our executive officers and directors and the selling stockholders have
entered into lock-up agreements with the underwriters. Under these agreements,
subject to exceptions, we may not issue any new shares of common stock, and our
officers and directors and the selling stockholders may not dispose of or hedge
any common stock or securities convertible into or exchangeable for shares of
common stock, without the prior written consent of Banc of America Securities
LLC. These restrictions will be in effect

                                       54
<PAGE>   58

for a period of 90 days after the date of this prospectus. At any time and
without notice, Banc of America Securities LLC may, in its sole discretion,
release all or some of the securities from these lock-up agreements.

     We and the selling stockholders will indemnify the underwriters against
some liabilities, including some liabilities under the Securities Act. If we or
the selling stockholders are unable to provide this indemnification, we and the
selling stockholders will contribute to payments the underwriters may be
required to make in respect of those liabilities.

     The common stock is traded on the New York Stock Exchange under the symbol
"JWL."

     In connection with this offering, the underwriters may engage in activities
that stabilize, maintain or otherwise affect the price of the common stock.
These transactions may include:

     - short sales;

     - over allotment;

     - purchases to cover positions created by short sales; and

     - stabilizing transactions.

     Short sales involve the sale by the underwriters of a greater number of
shares than they are required to purchase in this offering. In order to cover a
short position, the underwriters may bid for and purchase shares of common stock
in the open market or may exercise their overallotment option. Stabilizing
transactions consist of bids or purchases made for the purpose of preventing or
retarding a decline in the market price of the common stock while this offering
is in progress.

     The underwriters may also impose a penalty bid. This means that if the
representatives purchase shares in the open market in stabilizing transactions
or to cover short sales, the representatives can require the underwriters that
sold those shares as part of this offering to repay the underwriting discount
received by them.

     As a result of these activities, the price of the common stock may be
higher than the price that otherwise might exist in the open market. If the
underwriters commence these activities, they may discontinue them at any time.
The underwriters may carry out these transactions on the New York Stock
Exchange, in the over-the-counter market or otherwise.

     An affiliate of Banc of America Securities LLC is a lender under our credit
facility and will receive a portion of the proceeds of this offering. Because
more than ten percent of the net proceeds of this offering may be received by
affiliates of NASD members participating in the offering, the offering will be
conducted in accordance with NASD Conduct Rule 2710(c)(8). In addition,
affiliates of each of Banc of America Securities LLC and William Blair &
Company, L.L.C. have equity investments in Whitehall Jewellers.

                                 LEGAL MATTERS

     The validity of the common stock offered hereby will be passed upon for us
by Sidley & Austin, Chicago, Illinois. Certain legal matters will be passed upon
for the underwriters by Fried, Frank, Harris, Shriver & Jacobson (a partnership
including professional corporations), New York, New York.

                                    EXPERTS

     The financial statements as of January 31, 1999 and 1998 and for each of
the three years in the period ended January 31, 1999, appearing in this
prospectus have been so included in reliance on the report of
PricewaterhouseCoopers LLP, independent accountants, given on the authority of
said firm as experts in auditing and accounting.

                                       55
<PAGE>   59

                      WHERE YOU CAN FIND MORE INFORMATION

     We file annual, quarterly and special reports, proxy statements and other
information with the Securities Exchange Commission ("SEC"). You may read and
copy any document we file at the public reference facilities of the SEC in
Washington, D.C., Chicago, Illinois and New York, New York. Please call the SEC
at 1-800-SEC-0330 for further information on the public reference rooms. Our SEC
filings are also available to the public from the SEC's website at
http:\\www.sec.gov. You may also inspect our SEC reports and other information
at the New York Stock Exchange, 20 Broad Street, New York, New York 10005.

     We have filed with the SEC a registration statement on Form S-3, together
with any amendments or supplements thereto, under the Securities Act covering
the shares of common stock offered hereby. As permitted by the SEC, this
prospectus, which constitutes a part of such registration statement, does not
contain all the information included in the registration statement. Such
additional information may be obtained from the locations described above. This
prospectus summarizes material provisions of contracts and other documents that
we refer to you. Statements contained in this prospectus as to the contents of
any document as not necessarily complete. You should refer to the document for
all the details.

                    INCORPORATION OF DOCUMENTS BY REFERENCE

     The SEC allows us to "incorporate by reference" the information we file
with them, which means that we can disclose important information to you by
referring you to those documents. The information incorporated by reference is
considered to be part of this prospectus and any information that we file later
with the SEC will automatically update and supersede this information. We
incorporate by reference the documents listed below and any additional documents
we file with the SEC after the date of this prospectus until the offering of the
common stock is terminated. The documents we incorporate by reference are:

     - Our Annual Report on Form 10-K for the year ended January 31, 1999.

     - Our Quarterly Reports on Form 10-Q for each of the quarters ended April
       30, 1999, July 31, 1999 and October 31, 1999, respectively.

     - Our Current Reports on Form 8-K filed on February 3, 1999, December 14,
       1999, February 22, 2000 and February 29, 2000, respectively.

     - Our Registration Statement on Form 8-A, filed on January 12, 2000
       relating to our common stock and our preferred stock purchase rights.

     We also incorporate by reference each of the following documents that we
will file with the SEC after the date of this prospectus but before all of the
common stock offered by this prospectus has been sold:

     - Reports filed under Sections 13(a) and 13(c) of the Exchange Act.

     - Definitive proxy or information statements filed under Section 14 of the
       Exchange Act in connection with any stockholders' meeting to the extent
       such information discusses executive compensation (excluding any
       compensation committee report), related party transactions, directors'
       compensation, beneficial ownership, and biographies of directors and
       officers.

     - Any reports filed under Section 15(d) of the Exchange Act.

     Any statement contained in this prospectus or in a document incorporated by
reference is modified or superseded for purposes of this prospectus to the
extent that a statement contained in any such document modifies or supersedes
such statement. Any such statement so modified or superseded shall not be
deemed, except as so modified or superseded, to constitute a part of this
prospectus.

     You may request a copy of these filings, at no cost, by writing or
telephoning us at: Whitehall Jewellers, Inc., Attn: Investor Relations, 155
North Wacker Drive, Suite 500, Chicago, Illinois 60606, (312) 782-6800.

                                       56
<PAGE>   60

                           WHITEHALL JEWELLERS, INC.

                         INDEX TO FINANCIAL STATEMENTS

<TABLE>
<CAPTION>
                                                               PAGE
                                                               ----
<S>                                                            <C>
Report of Independent Accountants...........................   F-2
Balance Sheets..............................................   F-3
Statements of Operations....................................   F-4
Statements of Stockholders' Equity (Deficit)................   F-5
Statements of Cash Flows....................................   F-6
Notes to Financial Statements...............................   F-7
</TABLE>

                                       F-1
<PAGE>   61

                       REPORT OF INDEPENDENT ACCOUNTANTS

To the Board of Directors and Shareholders of
Whitehall Jewellers, Inc.

     In our opinion, the accompanying balance sheets and the related statements
of operations, shareholders' equity, and cash flows, present fairly, in all
material respects, the financial position of Whitehall Jewellers, Inc. (formerly
Marks Bros. Jewelers, Inc.) (the "Company") at January 31, 1999 and 1998, and
the results of its operations and its cash flows for each of the three years in
the period ended January 31, 1999, in conformity with accounting principles
generally accepted in the United States. These financial statements are the
responsibility of the Company's management; our responsibility is to express an
opinion on these financial statements based on our audits. We conducted our
audits of these statements in accordance with auditing standards generally
accepted in the United States which require that we plan and perform the audit
to obtain reasonable assurance about whether the financial statements are free
of material misstatement. An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements, assessing
the accounting principles used and significant estimates made by management, and
evaluating the overall financial statement presentation. We believe that our
audits provide a reasonable basis for the opinion expressed above.

PRICEWATERHOUSECOOPERS LLP

Chicago, Illinois
March 3, 1999, except as to Note 17 which is as of February 28, 2000

                                       F-2
<PAGE>   62

                                 BALANCE SHEETS

                                     ASSETS

<TABLE>
<CAPTION>
                                                         JANUARY 31,           OCTOBER 31,
                                                     -------------------   -------------------
                                                       1999       1998       1999       1998
                                                     --------   --------   --------   --------
                                                                               (UNAUDITED)
                                                     (IN THOUSANDS, EXCEPT FOR SHARE AMOUNTS)
<S>                                                  <C>        <C>        <C>        <C>
Current assets:
  Accounts receivable, net.........................  $  3,147   $  2,532   $  3,020   $  1,817
  Layaway receivables, net.........................     3,514      2,636      5,061      3,201
  Merchandise inventories..........................   116,748     85,053    161,848    131,171
  Other current assets.............................     1,329        996        951        833
  Prepaid taxes....................................        --         --      1,671        508
  Deferred income taxes, net.......................     1,518      1,257      1,518      1,257
  Deferred financing costs.........................       143        240        362        252
                                                     --------   --------   --------   --------
          Total current assets.....................   126,399     92,714    174,431    139,039
Property and equipment, net........................    34,304     22,701     47,246     32,760
Goodwill, net......................................     6,448         --      6,252      8,148
Deferred income taxes, net.........................       926      1,953        926      1,953
Deferred financing costs...........................     1,529        635      1,038        425
                                                     --------   --------   --------   --------
          Total assets.............................  $169,606   $118,003   $229,893   $182,325
                                                     ========   ========   ========   ========

                             LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Outstanding checks, net..........................  $  7,853   $  9,608   $  5,854   $  2,079
  Revolver loans...................................    28,886     16,841     64,129     43,862
  Current portion of long-term debt................     2,750      1,000      3,000      2,000
  Accounts payable.................................    25,601     16,525     60,492     47,724
  Income taxes.....................................     5,226      1,419         --         --
  Accrued payroll..................................     4,174      2,906      3,697      1,873
  Other accrued expenses...........................    13,431      9,448     17,454     13,736
                                                     --------   --------   --------   --------
          Total current liabilities................    87,921     57,747    154,626    111,274
Total long-term debt, net of current portion.......    17,890     11,066     16,140     18,640
Other long-term liabilities........................     1,627      1,387      2,085      1,513
                                                     --------   --------   --------   --------
          Total liabilities........................   107,438     70,200    172,851    131,427
Commitments and contingencies
Stockholders' equity:
Common Stock ($.001 par value; 30,000,000 shares
  authorized; 15,278,763 shares, 15,223,529 shares,
  15,344,375 shares and 15,278,763 shares issued,
  respectively)....................................        15         15         15         15
Class B Common Stock ($1.00 par value; 29,567
  shares authorized; 152 shares issued and
  outstanding).....................................        --         --         --         --
  Additional paid-in capital.......................    60,003     59,900     60,353     60,003
  Accumulated earnings (deficit)...................     2,150    (12,112)     6,671     (9,120)
  Treasury stock, at cost (26 shares at January 31,
     1999 and 1998 and 883,376 shares at October
     31, 1999 and 26 shares at October 31, 1998,
     respectively).................................        --         --     (9,997)        --
                                                     --------   --------   --------   --------
          Total stockholders' equity...............    62,168     47,803     57,042     50,898
                                                     --------   --------   --------   --------
          Total liabilities and stockholders'
            equity.................................  $169,606   $118,003   $229,893   $182,325
                                                     ========   ========   ========   ========
</TABLE>

    The accompanying notes are an integral part of the financial statements.

                                       F-3
<PAGE>   63

                            STATEMENTS OF OPERATIONS

<TABLE>
<CAPTION>
                                                                               NINE MONTHS ENDED
                                           FOR THE YEARS ENDED JANUARY 31,        OCTOBER 31,
                                          ---------------------------------   -------------------
                                            1999        1998        1997        1999       1998
                                          ---------   ---------   ---------   --------   --------
                                                                                  (UNAUDITED)
                                                 (IN THOUSANDS, EXCEPT FOR PER SHARE DATA)
<S>                                       <C>         <C>         <C>         <C>        <C>
Net sales...............................  $238,942    $188,898    $155,474    $187,754   $136,916
Cost of sales (including buying and
  occupancy expenses)...................   139,368     110,873      91,134     113,105     82,985
                                          --------    --------    --------    --------   --------
  Gross profit..........................    99,574      78,025      64,340      74,649     53,931
Selling, general and administrative
  expenses..............................    72,261      55,809      45,309      62,978     46,218
                                          --------    --------    --------    --------   --------
  Income from operations................    27,313      22,216      19,031      11,671      7,713
Interest expense........................     4,123       3,806       6,993       4,318      2,856
                                          --------    --------    --------    --------   --------
  Income before income taxes............    23,190      18,410      12,038       7,353      4,857
Income tax expense......................     8,928       7,180       4,695       2,832      1,865
                                          --------    --------    --------    --------   --------
  Income before extraordinary items.....    14,262      11,230       7,343       4,521      2,992
Extraordinary item, net.................        --      (1,035)     10,057          --         --
                                          --------    --------    --------    --------   --------
          Net income....................  $ 14,262    $ 10,195    $ 17,400    $  4,521   $  2,992
                                          ========    ========    ========    ========   ========
Basic earnings per share:
  Income before extraordinary items.....  $    .93    $    .74    $    .62    $    .31   $    .20
  Extraordinary item, net...............        --        (.07)        .85          --         --
                                          --------    --------    --------    --------   --------
  Net income............................  $    .93    $    .67    $   1.47    $    .31   $    .20
                                          ========    ========    ========    ========   ========
  Weighted average common share and
     common share equivalents...........    15,275      15,140      11,802      14,589     15,270
Diluted earnings per share:
  Income before extraordinary items.....  $    .92    $    .73    $    .60    $    .30   $    .19
  Extraordinary item, net...............        --        (.07)        .81          --         --
                                          --------    --------    --------    --------   --------
  Net income............................  $    .92    $    .66    $   1.41    $    .30   $    .19
                                          ========    ========    ========    ========   ========
  Weighted average common share and
     common share equivalents...........    15,495      15,338      12,324      15,079     15,534
</TABLE>

    The accompanying notes are an integral part of the financial statements.

                                       F-4
<PAGE>   64

                  STATEMENTS OF STOCKHOLDERS' EQUITY (DEFICIT)
              FOR THE YEARS ENDED JANUARY 31, 1999, 1998 AND 1997

<TABLE>
<CAPTION>
                                             CLASS B   ADDITIONAL   ACCUMULATED                DEFERRED
                                    COMMON   COMMON     PAID-IN      EARNINGS/    TREASURY       ESOP
                                    STOCK     STOCK     CAPITAL      (DEFICIT)     STOCK     COMPENSATION
                                    ------   -------   ----------   -----------   --------   ------------
                                                  (IN THOUSANDS, EXCEPT FOR SHARE AMOUNTS)
<S>                                 <C>      <C>       <C>          <C>           <C>        <C>
Balance at January 31, 1996.......   $--      $ 30      $  8,766     $(14,673)    $(20,333)    $(21,648)
Net income........................    --        --            --       17,400           --           --
Issued 4,904,250 shares in initial
  public offering.................     5        --        40,412           --           --           --
Conversion of stock...............     9       (24)           15           --           --           --
Restructuring of ESOP.............    --        --       (15,609)      (3,027)      (3,012)      21,648
Cancellation of treasury stock....    (1)       (6)           (5)     (23,333)      23,345           --
Issued 1,897,500 shares in
  secondary public offering.......     1        --        25,696           --           --           --
Exercise of options...............     1        --           524           --           --           --
Tax effect of the disqualifying
  disposition of stock options....    --        --            --        1,326           --           --
                                     ---      ----      --------     --------     --------     --------
Balance at January 31, 1997.......    15        --        59,799      (22,307)          --           --
Net income........................    --        --            --       10,195           --           --
Exercise of options...............    --        --           101           --           --           --
                                     ---      ----      --------     --------     --------     --------
Balance at January 31, 1998.......    15        --        59,900      (12,112)          --           --
Net income........................    --        --            --       14,262           --           --
Exercise of options...............    --        --           103           --           --           --
                                     ---      ----      --------     --------     --------     --------
Balance at January 31, 1999.......    15        --        60,003        2,150           --           --
                                     ---      ----      --------     --------     --------     --------
(UNAUDITED)
Net income........................    --        --            --        4,521           --           --
Exercise of options...............    --        --           350           --           --           --
Treasury stock repurchase.........    --        --            --           --       (9,997)          --
                                     ---      ----      --------     --------     --------     --------
Balance at October 31, 1999
  (unaudited).....................   $15        --      $ 60,353     $  6,671     $ (9,997)          --
                                     ===      ====      ========     ========     ========     ========
</TABLE>

    The accompanying notes are an integral part of the financial statements.

                                       F-5
<PAGE>   65

                            STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>
                                                         FOR THE YEARS ENDED              NINE MONTHS ENDED
                                                             JANUARY 31,                     OCTOBER 31,
                                                 -----------------------------------    ----------------------
                                                   1999         1998         1997         1999         1998
                                                 ---------    ---------    ---------    ---------    ---------
                                                                        (IN THOUSANDS)       (UNAUDITED)
<S>                                              <C>          <C>          <C>          <C>          <C>
Cash flows from operating activities:
  Net income...................................  $  14,262    $  10,195    $  17,400    $   4,521    $   2,992
  Adjustments to reconcile net income to net
    cash provided by (used in) operating
    activities:
  Loss (gain) on extinguishment of debt, net of
    taxes......................................         --          218      (10,687)          --           --
  Depreciation and amortization................      5,204        3,964        3,656        5,089        3,653
  Interest on zero coupon notes................         --           --          121           --           --
  Interest on senior accreting notes...........         --           --        1,339           --           --
  Interest on subordinated debt................         --           --          790           --           --
  Loss on disposition of assets................         84           41          132           89          124
  Proceeds from accounts receivables sold,
    net........................................      4,041           --           --           --           --
  Changes in assets and liabilities, net of
    effects of acquisition:
    (Increase) Decrease in accounts receivable,
      net......................................       (754)      (1,178)        (185)         127          541
    (Increase) in layaway receivables, net.....       (878)        (595)        (465)      (1,547)        (565)
    (Increase) in merchandise inventories, net
      of gold consignment......................    (28,476)     (20,571)     (24,376)     (45,100)     (43,499)
    (Increase) Decrease in other current
      assets...................................       (216)        (358)          76          378          280
    Decrease in deferred taxes, net............        688        4,241        1,584           --           --
    (Increase) in deferred financing costs.....     (1,215)        (100)      (2,503)          --           --
    Increase in accounts payable...............      9,076        1,819        5,669       34,891       31,199
    Increase (Decrease) in accrued liabilities
      and long-term liabilities................      9,193        2,712        3,869       (2,893)       1,234
                                                 ---------    ---------    ---------    ---------    ---------
         Net cash provided by (used in)
           operating activities................     11,009          388       (3,580)      (4,445)      (4,041)
Cash flows from investing activities:
  Capital expenditures.........................    (14,667)     (10,495)      (7,041)     (17,652)     (11,763)
  Payment for acquired jewelry stores..........    (21,760)          --           --           --      (22,891)
  Proceeds from assets sold, net...............        467           --            8           --        4,542
                                                 ---------    ---------    ---------    ---------    ---------
         Net cash used in investing
           activities..........................    (35,960)     (10,495)      (7,033)     (17,652)     (30,112)
Cash flows from financing activities:
  Borrowing on old revolver loan...............         --           --       38,078           --           --
  Repayment of old revolver loan...............         --           --      (40,197)          --           --
  Borrowing on new revolver loan...............    273,930      499,529      224,835      232,694      181,701
  Repayment of new revolver loan...............   (261,885)    (493,435)    (214,088)    (200,466)    (154,680)
  Repayment of term loan.......................         --           --      (15,000)          --           --
  Repayment of old term loan...................    (11,426)          --      (26,600)      (1,500)     (11,426)
  Repayment of senior accreting note...........         --           --      (50,502)          --           --
  Repayment of zero coupon note................         --           --       (2,000)          --           --
  Repayment of old subordinated debt...........         --           --      (10,618)          --           --
  Repayment of new subordinated debt...........         --       (9,880)      (9,480)          --           --
  Proceeds from term loan......................     20,000       11,426       15,000           --       20,000
  Proceeds from subordinated debt..............         --           --       20,000           --           --
  Proceeds from gold consignment...............      5,984           --       15,295        3,015        5,984
  Proceeds from stock issuance, net............         --           --       66,114           --           --
  Proceeds from exercise of stock options......        103          101          525          350          103
  Purchases of treasury stock..................         --           --           --       (9,997)          --
  Increase (decrease) in outstanding checks,
    net........................................     (1,755)       2,366         (749)      (1,999)      (7,529)
                                                 ---------    ---------    ---------    ---------    ---------
         Net cash provided by financing
           activities..........................     24,951       10,107       10,613       22,097       34,153
                                                 ---------    ---------    ---------    ---------    ---------
Net change in cash and cash equivalents........         --           --           --           --           --
Cash and cash equivalents at beginning of
  period.......................................         --           --           --           --           --
                                                 ---------    ---------    ---------    ---------    ---------
Cash and cash equivalents at end of period.....  $      --    $      --    $      --    $      --    $      --
                                                 =========    =========    =========    =========    =========
Supplemental disclosures of cash flow
  information:
  Interest paid during year....................  $   3,913    $   3,481    $   4,304
  Income taxes paid during year................      4,659          945           82
Non-cash financing activity:
  Tax effect of compensation expense...........  $      --    $      --    $      --
  Tax effect of the disqualifying disposition
    of stock options...........................         --           --        1,326
</TABLE>

    The accompanying notes are an integral part of the financial statements.

                                       F-6
<PAGE>   66

                         NOTES TO FINANCIAL STATEMENTS
  (UNAUDITED WITH RESPECT TO THE NINE MONTHS ENDED OCTOBER 31, 1999 AND 1998)

1. DESCRIPTION OF OPERATIONS

     The financial statements of Whitehall Jewellers, Inc. (formerly Marks Bros.
Jewelers, Inc.) (the "Company") include the results of the Company's chain of
specialty retail fine jewelry stores. The Company operates exclusively in one
business segment, specialty retail jewelry. The Company has a national presence
with 250 stores as of January 31, 1999, located in 28 states operating in
regional or super-regional shopping malls.

2. ACQUISITION

     On September 10, 1998, the Company acquired substantially all of the assets
of 36 jewelry stores operating under the Jewel Box name from Carlyle & Co.
Jewelers and its affiliates, headquartered in Greensboro, North Carolina. The
stores are located in eight states in the Southeastern United States. The
Company purchased all associated inventory, accounts receivable and fixed assets
for approximately $22 million (including fees and other costs) in cash (the
"Acquisition"). The Company financed the Acquisition through a term loan and
revolving credit facility under its new Credit Agreement (see Note 8, Financing
Arrangements). In a related transaction, the Company sold all of the acquired
Jewel Box customer accounts receivable for cash to BancOne, N.A.

     The Acquisition has been accounted for using the purchase method of
accounting, and, accordingly, the purchase price has been allocated to the
assets purchased and the liabilities assumed based upon the fair values at the
date of Acquisition. The excess of the purchase price over the fair value of the
net assets acquired was approximately $6.6 million, and has been recorded as
goodwill which is being amortized on a straight-line basis over 25 years.
Goodwill amortization was $106,000 for the year ended January 31, 1999.

     The net purchase price was allocated as follows:

<TABLE>
<CAPTION>
                                                         (IN THOUSANDS)
<S>                                                      <C>
Inventory............................................       $ 9,636
Accounts receivable..................................         3,902
Other current assets.................................           121
Fixed assets.........................................         1,861
Other accrued expenses...............................          (315)
Goodwill.............................................         6,555
                                                            -------
Purchase price.......................................       $21,760
                                                            =======
</TABLE>

3. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

  Cash and Cash Equivalents

     For the purpose of the statements of cash flows, the Company considers all
temporary cash investments purchased with a maturity of three months or less to
be cash equivalents.

  Outstanding Checks

     Outstanding checks are stated net of store cash balances, of which cash
balances were approximately $1,787,000 and $2,488,000 as of January 31, 1999 and
1998, respectively.

  Layaway Receivables, Net

     Layaway receivables include those sales to customers under the Company's
layaway policies that have not been collected fully as of the end of the year.
Layaway receivables are net of customer payments received to date, and net of an
estimate for those layaway sales which the Company anticipates will never be
consummated. This estimate is based on the Company's historical calculation of
layaway sales that will

                                       F-7
<PAGE>   67
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
  (UNAUDITED WITH RESPECT TO THE NINE MONTHS ENDED OCTOBER 31, 1999 AND 1998)

never be completed. While it is reasonably possible that the estimate will
change, it is the Company's expectation that the financial impact will not be
significant in the near term. The Company charges the customer to cover the
costs of administration for inactive layaways.

  Merchandise Inventories

     Merchandise inventories are stated principally at the lower of average cost
or market. The Company also obtains merchandise from vendors under various
consignment agreements. The consigned inventory and related contingent
obligations are not reflected in the Company's financial statements. At the time
of sale, the Company records the purchase liability and the related cost of
merchandise in cost of sales.

  Property and Equipment

     Property and equipment are carried at cost, less accumulated depreciation
and amortization. Furniture and fixtures are depreciated on a straight-line
basis over estimated useful lives ranging from five to ten years. Leasehold
improvements are amortized on a straight-line basis over the lesser of the
remaining lease terms or ten years. Upon retirement or disposition of property
and equipment, the applicable cost and accumulated depreciation are removed from
the accounts, and any resulting gains or losses are included in the results of
operations.

  Long Lived Assets

     When facts and circumstances indicate potential impairment, the Company
evaluates the recoverability of long lived assets carrying values, using
estimates of undiscounted future cash flows over remaining asset lives. When
impairment is indicated, any impairment loss is measured by the excess of
carrying values over fair values.

  Goodwill

     Goodwill represents the excess of cost over the fair values of assets
acquired and is amortized over 25 years using the straight-line method.

  Deferred Financing Costs

     In connection with the Company's financing agreements, the Company incurred
various financing costs which have been deferred on the Company's balance sheet
and are amortized over the terms of the agreements.

  Store Preopening Expense

     Expenses associated with the opening of new store locations are expensed in
the period such costs are incurred.

  Lease Expense

     The Company leases office facilities and all retail stores. Certain leases
require increasing annual minimum lease payments over the term of the lease.
Minimum lease expense under these agreements is recognized on a straight-line
basis over the terms of the respective leases. Virtually all leases covering
retail stores provide for additional contingent rentals based on a percentage of
sales. These costs are expensed in the period incurred.

                                       F-8
<PAGE>   68
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
  (UNAUDITED WITH RESPECT TO THE NINE MONTHS ENDED OCTOBER 31, 1999 AND 1998)

  Earnings Per Share

     Earnings per share are calculated by dividing net income by the weighted
average common share equivalents outstanding during the period.

  Income Taxes

     Deferred income taxes are recognized for the tax consequences in future
years of differences between the tax basis of assets and liabilities and their
financial reporting amounts based on enacted tax laws and statutory tax rates
applicable to the periods in which the differences are expected to affect
taxable earnings. A valuation allowance is established when necessary to reduce
deferred tax assets to the amount expected to be realized.

  Stock Based Compensation

     The Company accounts for stock based compensation under the basis of
Accounting Principles Board Opinion No. 25, "Accounting for Stock Issued to
Employees" and will continue to do so in the future. However, the disclosure
requirements of SFAS No. 123, "Accounting for Stock-Based Compensation" have
been adopted.

  Comprehensive Income

     The Company has adopted Statement of Financial Accounting Standards No. 130
("SFAS 130") "Reporting Comprehensive Income" for the years ended January 31,
1999, 1998 and 1997. The Company has no components of comprehensive income as
defined by SFAS 130 which are not contained in net income as reported on the
accompanying statements of operations.

  Management Estimates

     The preparation of financial statements in conjunction with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the
reporting period. Actual results could differ from those estimates.

  Reclassifications

     Certain amounts for the years ended January 31, 1998 and 1997 were
reclassified to conform to the current year presentation.

4. ACCOUNTS RECEIVABLE, NET

     The Company has charged $1,278,000, $1,182,000, and $1,037,000 for doubtful
accounts for the years ended January 31, 1999, 1998, and 1997, respectively.

<TABLE>
<CAPTION>
                                             JANUARY 31,        OCTOBER 31,
                                           ----------------   ----------------
                                            1999      1998     1999      1998
                                           -------   ------   -------   ------
                                                                (UNAUDITED)
                                                     (IN THOUSANDS)
<S>                                        <C>       <C>      <C>       <C>
Accounts receivable......................  $ 4,174   $3,225   $ 4,599   $2,745
Less: allowance for doubtful accounts....   (1,027)    (693)   (1,579)    (928)
                                           -------   ------   -------   ------
Accounts receivable, net.................  $ 3,147   $2,532   $ 3,020   $1,817
                                           =======   ======   =======   ======
</TABLE>

                                       F-9
<PAGE>   69
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
  (UNAUDITED WITH RESPECT TO THE NINE MONTHS ENDED OCTOBER 31, 1999 AND 1998)

5. INVENTORY

     As of January 31, 1999 and January 31, 1998, merchandise inventories
consisted of:

<TABLE>
<CAPTION>
                                                                        OCTOBER 31,
                                                                  ------------------------
                                              1999       1998       1999          1998
                                            --------   --------   ---------   ------------
                                                                        (UNAUDITED)
                                                            (IN THOUSANDS)
<S>                                         <C>        <C>        <C>         <C>
Raw materials.............................  $  4,177   $  3,504   $   7,300     $  6,278
Finished goods inventory..................   112,571     81,549     154,548      124,893
                                            --------   --------   ---------     --------
Merchandise inventories...................  $116,748   $ 85,053   $ 161,848     $131,171
                                            ========   ========   =========     ========
</TABLE>

     Raw materials consist primarily of diamonds, precious gems, semi-precious
gems and gold. Included within finished goods inventory are allowances for
inventory shrink, scrap, and miscellaneous costs of $3,948,000 and $1,700,000 as
of January 31, 1999 and 1998, respectively and $3,559,000 and $4,199,000 as of
October 31, 1999 and 1998, respectively. As of January 31, 1999 and 1998,
merchandise consignment inventories held by the Company that are not included in
its balance sheets total $37,778,000 and $32,530,000, respectively. At October
31, 1999 and 1998 merchandise consignment inventories held by the Company that
are not included in its balance sheets total $53,490,000 and $37,665,000,
respectively.

     In addition, gold consignments of $21,279,000 and $15,295,000 are not
included in the Company's balance sheet at January 31, 1999 and 1998,
respectively (see Note 8, Financing Arrangements). Gold consignments of
$24,294,000 and $21,279,000 are not included in the Company's balance sheets as
of October 31, 1999 and 1998, respectively.

     Certain general and administrative costs are allocated to inventory. As of
January 31, 1999 and 1998, the amounts included in inventory are $1,950,000 and
$1,688,000, respectively. General and administrative expenses allocated
previously to inventory which are included in cost of sales were $2,945,000,
$2,608,000, and $2,237,000 for the years ended January 31, 1999, 1998 and 1997,
respectively.

6. PROPERTY AND EQUIPMENT

     Property and equipment includes the following as of January 31:

<TABLE>
<CAPTION>
                                                             1999      1998
                                                            -------   -------
                                                             (IN THOUSANDS)
<S>                                                         <C>       <C>
Furniture and fixtures....................................  $39,188   $31,174
Leasehold improvements....................................   22,398    15,005
                                                            -------   -------
Property and equipment....................................   61,586    46,179
Less accumulated depreciation and amortization............   27,282    23,478
                                                            -------   -------
Property and equipment, net...............................  $34,304   $22,701
                                                            =======   =======
</TABLE>

     Depreciation expense was $4,791,000, $3,657,000, and $3,374,000 for the
years ended January 31, 1999, 1998, and 1997, respectively.

7. LONG-TERM LIABILITIES

     Included in long-term liabilities at January 31, 1999 and 1998 are
$1,627,000 and $1,387,000, respectively, of deferred lease costs.

                                      F-10
<PAGE>   70
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
  (UNAUDITED WITH RESPECT TO THE NINE MONTHS ENDED OCTOBER 31, 1999 AND 1998)

8. FINANCING ARRANGEMENTS

     In conjunction with the Company's Acquisition (see Note 2, Acquisition),
the Company entered into an Amended and Restated Revolving Credit, Term Loan and
Gold Consignment Agreement (the "Credit Agreement") with its bank group to
provide for a total facility of $110.0 million through September 10, 2003. The
facility provides for a $20.0 million term loan and $90.0 million revolver
facility. Proceeds from the Credit Agreement were used to repay the old credit
facility and to fund the Acquisition.

     Under this Credit Agreement, the banks have a security interest in
substantially all of the assets of the Company including those purchased in the
Acquisition. The Credit Agreement contains certain restrictions on capital
expenditures, investments, payment of dividends, assumption of additional debt,
and mergers, acquisitions and divestitures, among others, and requires the
Company to maintain certain financial ratios based on levels of funded debt,
capital expenditures and earnings before interest, taxes, depreciation and
amortization.

  Revolver Loan

     The revolving loan facility under the Credit Agreement is available up to a
maximum of $90.0 million, including amounts borrowed under the gold consignment
facility, and is limited by a borrowing base computed based on the value of the
Company's inventory and accounts receivable. Availability under the revolver is
based on amounts outstanding thereunder, including the value of consigned gold
which fluctuates based on current gold prices. Effective October 5, 1999 the
revolving credit facility under the Credit Agreement was increased to $100
million through December 31, 1999. Interest rates and commitment fees on the
unused facility float in a grid based on the Company's quarterly financial
performance.

     At January 31, 1999, interest rates for borrowings under this agreement
were, at the Company's option, Eurodollar rates plus 175 basis points at January
31, 1999 and Eurodollar rates plus 137.5 basis points at October 31, 1999, or
the banks' prime rate. Interest is payable monthly for prime borrowings and upon
maturity for Eurodollar borrowings. The interest expense under the current and
former revolver facilities for the years ended January 31, 1999, 1998 and 1997
was $2,060,000, $1,646,000 and $793,000, respectively, reflecting a weighted
average interest rate of 7.7%, 7.4% and 10.2%, respectively. The interest
expense under the current and former revolver facilities for the nine months
ended October 31, 1999 and 1998 was $2,386,000 and $1,493,000, reflecting a
weighted average interest rate 6.5% and 7.3%, respectively.

  Term Loans

     The term loan facility under the Credit Agreement is available up to a
maximum of $18.5 million (originally $20.0 million, less principal repayments).
At January 31, 1999, interest rates for these borrowings were, at the Company's
option, Eurodollar rates plus 225 basis points or the banks' prime rate plus 50
basis points. At October 31, 1999 interest rates for these borrowings are, at
the Company's option, Eurodollar rates plus 187.5 basis points or the banks'
prime rate plus 50 basis points. Interest is payable monthly for prime
borrowings and upon maturity for Eurodollar borrowings. Interest rates and the
commitment fee charged on the unused facility float in a grid based on the
Company's quarterly financial performance. The interest expense under the
current and former term loan facilities for the years ended January 31, 1999,
1998 and 1997 for these borrowings was $1,139,000, $75,000, and $1,330,000,
respectively, reflecting a weighted average interest rate of 7.8%, 7.9%, and
9.2%, respectively. The interest expense for the nine months ended October 31,
1999 and 1998 for these borrowings was $1,016,000 and $748,000 reflecting a
weighted average interest rate of 7.1% and 7.8%, respectively.

                                      F-11
<PAGE>   71
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
  (UNAUDITED WITH RESPECT TO THE NINE MONTHS ENDED OCTOBER 31, 1999 AND 1998)

  Gold Consignment Facility

     During the second quarter of 1996, the Company sold and simultaneously
consigned a total of 39,000 troy ounces of gold for $15.3 million under a gold
consignment facility. During the second quarter of 1998, the Company sold and
simultaneously consigned an additional 20,000 troy ounces of gold for $6.0
million. The facility provides for the sale of a maximum of 115,000 troy ounces
of gold or $40.0 million. Under the agreement, the Company pays consignment fees
of 175 basis points over the rate set by the bank based on the London Interbank
Bullion Rates payable monthly. A commitment fee of 50 basis points per annum on
the unused portion of the gold consignment facility is payable monthly. Interest
rates and the commitment fees charged on the unused facility float in a grid
based on the Company's quarterly financial performance. The consignment fees
totaled $549,000, $447,000 and $445,000 for the years ended January 31, 1999,
1998 and 1997, respectively, at a weighted average rate of 3.5%, 3.4%, and 3.8%,
respectively. The consignment fees totaled $489,000 at a weighted average rate
of 3.4% and $366,000 at a weighted average rate of 3.1% for the nine months
ended October 31, 1999 and 1998, respectively. On September 10, 2003, the
Company is required to repurchase 59,000 troy ounces of gold under this
agreement at the prevailing gold rate in effect on that date, or the facility
will be renewed. Based on the gold rate as of January 31, 1999, the value of the
gold consigned was $16.9 million. On March 3, 1999, the Company sold and
simultaneously consigned an additional 10,500 troy ounces of gold for $3.0
million which is also required to be repurchased on September 10, 2003.

  Subordinated Notes

     In conjunction with the Company's initial public offering, subsequent
follow-on offering and recapitalization, the Company issued Senior Subordinated
Notes totaling $20,000,000 due in 2004. Series A Senior Subordinated Notes due
2004 (the "Series A Notes") totaling $12,000,000 bear interest at 12.15% per
annum payable in cash, with interest payments due quarterly. The Series B Senior
Subordinated Notes due 2004 (the "Series B Notes") totaling $8,000,000 bear
interest at 15% per annum increasing 1% per annum beginning May 1, 1998, payable
in cash, with interest payments due quarterly.

     The Series A Notes subsequently were exchanged for the Series C Notes which
are identical in all material respects to the Series A Notes, except that the
Series C Notes have been registered under the Securities Act of 1933, as
amended. The Series B Notes subsequently were exchanged for the Series D Notes
which are identical in all material respects to the Series B Notes, except that
the Series D Notes have been registered under the Securities Act of 1933, as
amended.

     In conjunction with the Company's Common Stock offering in November 1996,
the Series D Notes were redeemed at a premium (see Note 9, Extraordinary Items).
In January 1998, $1,480,000 of the Series C Notes were redeemed for a total of
$1,554,000. In January 1998, the Company completed a tender offer to purchase
$9,880,000 of the Series C Notes at a premium of $1,087,000. Interest expense
was $78,000 and $1,185,000 for the years ended January 31, 1999 and 1998,
respectively. Interest expense was $58,000 for the nine months ended October 31,
1999 and 1998.

                                      F-12
<PAGE>   72
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
  (UNAUDITED WITH RESPECT TO THE NINE MONTHS ENDED OCTOBER 31, 1999 AND 1998)

     As of January 31, 1999 and 1998, the current portion and noncurrent portion
of long-term debt consisted of the following:

<TABLE>
<CAPTION>
                                                             1999      1998
                                                            -------   -------
                                                             (IN THOUSANDS)
<S>                                                         <C>       <C>
Current portion of long-term debt:
Term loan.................................................  $ 2,750   $ 1,000
                                                            -------   -------
Total.....................................................  $ 2,750   $ 1,000
                                                            =======   =======
Long-term debt, net of current portion:
Term loan.................................................  $17,250   $10,426
Subordinated debt.........................................      640       640
                                                            -------   -------
Total.....................................................  $17,890   $11,066
                                                            =======   =======
</TABLE>

     Future scheduled maturities under the loan agreements, excluding the
revolver for January 31, 1999, are as follows:

<TABLE>
<CAPTION>
                                                          SUBORDINATED
                                                 TERM        NOTES        TOTAL
                                                -------   ------------   -------
                                                         (IN THOUSANDS)
<S>                                             <C>       <C>            <C>
January 31, 1999..............................  $   500       $ --       $   500
January 31, 2000..............................    2,250         --         2,250
January 31, 2001..............................    3,250         --         3,250
January 31, 2002..............................    4,250         --         4,250
January 31, 2003..............................    5,250         --         5,250
January 31, 2004..............................    4,500         --         4,500
April 30, 2004................................       --        640           640
                                                -------       ----       -------
Total.........................................  $20,000       $640       $20,640
                                                =======       ====       =======
</TABLE>

     The carrying amount of the Company's borrowings under the Credit Agreement
and other long-term borrowings approximate fair value.

DEFERRED FINANCING COSTS

     In conjunction with the Company's recapitalization of its financing
arrangements, the Company incurred $2,503,000 in deferred financing costs. In
conjunction with the Company's initial public offering and tender offer to
purchase debt and subsequent repayment of debt, $358,000 and $781,000 of these
costs were included in extraordinary loss on repayment of debt for the years
ended January 31, 1998 and 1997, respectively (see Note 9, Extraordinary Items).
In conjunction with the Company's new Credit Agreement, the Company incurred
$1,100,000 in deferred financing costs which are being amortized over the term
of the agreement. The unamortized portion of deferred financing costs from the
previous financing arrangement is being amortized over the term of the new
Credit Agreement. Amortization expense in the years ended January 31, 1999, 1998
and 1997 was $303,000, $308,000 and $282,000, respectively.

9. EXTRAORDINARY ITEMS

     In connection with the Company's initial public offering and
recapitalization of its financing arrangements, the Company utilized a debt
discount due to the early repayment of debt of approximately $18.3 million, less
taxes of $7.1 million, resulting in an extraordinary gain on extinguishment of
debt.

                                      F-13
<PAGE>   73
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
  (UNAUDITED WITH RESPECT TO THE NINE MONTHS ENDED OCTOBER 31, 1999 AND 1998)

     The $18.3 million of debt discount consists of the following:

          i) $0.6 million on the senior accreting notes

          ii) $4.0 million on the zero coupon note

          iii) $13.7 million on the senior subordinated debt

     In the fourth quarter of fiscal 1996, the Company recorded an extraordinary
loss of $1.1 million, net of $0.7 million of tax, in connection with the
redemption of the Series D Notes (see Note 8, Financing Arrangements). The loss
consisted of $1.0 million of costs associated with the extinguishment of debt
and $0.8 million in write-off of deferred financing costs. In the fourth quarter
of fiscal 1997, the Company recorded an extraordinary loss of $1.0 million, net
of $0.7 million tax in connection with the tender offer to purchase Series C
notes (see Note 8, Financing Arrangements). The loss consisted of $1.3 million
of costs associated with the extinguishment of debt and $0.4 million write-off
of deferred financing costs.

10. INCOME TAXES

     The temporary differences between the tax basis of assets and liabilities
and their financial reporting amounts that give rise to a significant portion of
the deferred tax asset and deferred tax liability and their approximate tax
effects are as follows, as of January 31:

<TABLE>
<CAPTION>
                                                        1999                  1998
                                                 -------------------   -------------------
                                                 TEMPORARY     TAX     TEMPORARY     TAX
                                                 DIFFERENCE   EFFECT   DIFFERENCE   EFFECT
                                                 ----------   ------   ----------   ------
                                                              (IN THOUSANDS)
<S>                                              <C>          <C>      <C>          <C>
Merchandise inventories........................    $  665     $  263     $  878     $  342
Property and equipment, net....................       994        393      1,185        462
Accrued rent...................................     1,627        642      1,385        540
Other..........................................     3,077      1,216      2,346        915
Net operating loss carryforwards...............        --         --      2,164        844
AMT credit carryforward........................        --         --        175        175
                                                   ------     ------     ------     ------
          Total deferred tax asset.............     6,363      2,514      8,133      3,278
                                                   ------     ------     ------     ------
Other liability................................       177         70        177         68
                                                   ------     ------     ------     ------
          Total deferred tax liability.........      (177)       (70)      (177)       (68)
                                                   ------     ------     ------     ------
  Net deferred tax asset.......................    $6,186     $2,444     $7,956     $3,210
                                                   ======     ======     ======     ======
</TABLE>

     The net current and non-current components of deferred income taxes
recognized in the balance sheet at January 31 are as follows:

<TABLE>
<CAPTION>
                                                               1999     1998
                                                              ------   ------
                                                              (IN THOUSANDS)
<S>                                                           <C>      <C>
Net current assets..........................................  $1,518   $1,257
Net non-current assets......................................     926    1,953
                                                              ------   ------
                                                              $2,444   $3,210
                                                              ======   ======
</TABLE>

                                      F-14
<PAGE>   74
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
  (UNAUDITED WITH RESPECT TO THE NINE MONTHS ENDED OCTOBER 31, 1999 AND 1998)

     The income tax expense for the years ended January 31, consists of the
following:

<TABLE>
<CAPTION>
                                                     1999     1998     1997
                                                    ------   ------   -------
                                                         (IN THOUSANDS)
<S>                                                 <C>      <C>      <C>
Current expense...................................  $8,162   $2,456   $ 1,381
Deferred tax expense..............................     766    4,063     9,744
                                                    ------   ------   -------
Total income tax expense..........................  $8,928   $6,519   $11,125
                                                    ======   ======   =======
</TABLE>

     The provision for income taxes on income differs from the statutory tax
expense computed by applying the federal corporate tax rate of 35% for the year
ended January 31, 1999 and 34% for the years ended January 31, 1998 and 1997.

<TABLE>
<CAPTION>
                                                           1999      1998      1997
                                                          ------    ------    -------
                                                                (IN THOUSANDS)
<S>                                                       <C>       <C>       <C>
Taxes computed at statutory rate........................  $8,116    $5,683    $ 9,699
State tax expense, net of federal benefit...............     943       743      1,457
Other...................................................    (131)       93        (31)
                                                          ------    ------    -------
Total income tax expense................................  $8,928    $6,519    $11,125
                                                          ======    ======    =======
</TABLE>

11. COMMON STOCK

     Following are the number of shares issued for each of the Company's classes
of Common Stock as of January 31:

<TABLE>
<CAPTION>
                                                       CLASS B             CLASS C             CLASS D
                                COMMON STOCK        COMMON STOCK        COMMON STOCK        COMMON STOCK
                              (PAR VALUE $.001)   (PAR VALUE $1.00)   (PAR VALUE $.001)   (PAR VALUE $.001)
                              -----------------   -----------------   -----------------   -----------------
<S>                           <C>                 <C>                 <C>                 <C>
Balance at January 31,
  1995......................      5,175,617             44,351              59,055                --
Issuance of Stock Awards....        759,220                 --                  --                --
                                 ----------            -------             -------               ---
Balance at January 31,
  1996......................      5,934,837             44,351              59,055                --
                                 ----------            -------             -------               ---
Exercise of Warrants........        266,831                 --                  --                --
Conversion of Class C Shares
  to Common.................      2,091,782                 --             (59,055)               --
Conversion of Class B Shares
  to Common.................      1,377,405            (38,873)                 --                --
Cancellation of Shares
  Received from ESOP........       (111,576)                --                  --                --
Cancellation of Treasury
  Shares....................     (2,095,178)            (5,326)                 --                --
Initial Offering............      4,904,250                 --                  --                --
Secondary Offering..........      1,897,500                 --                  --                --
Exercise of Options.........        825,888                 --                  --                --
                                 ----------            -------             -------               ---
Balance at January 31,
  1997......................     15,091,739                152                  --                --
                                 ----------            -------             -------               ---
Exercise of Options.........        131,815                 --                  --                --
                                 ----------            -------             -------               ---
Balance at January 31,
  1998......................     15,223,554                152                                    --
                                 ----------            -------             -------               ---
Exercise of Options.........         55,235                 --                  --                --
                                 ----------            -------             -------               ---
Balance at January 31,
  1999......................     15,278,789                152                  --                --
                                 ==========            =======             =======               ===
</TABLE>

                                      F-15
<PAGE>   75
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
  (UNAUDITED WITH RESPECT TO THE NINE MONTHS ENDED OCTOBER 31, 1999 AND 1998)

     The Company declared a stock split of approximately 35.4 to 1 on April 1,
1996, and the financial statements have been revised to give effect for this
split. Each share of Class B Common Stock and Class D Common Stock are
convertible into Common Stock on a 35.4 for 1 basis. The Class C Common Stock
has been converted on a 35.4 for 1 basis to Common Stock. Each share of Common
Stock is entitled to one vote, and each share of Class B Common Stock is
entitled to the number of votes equal to the number of shares of Common Stock
into which it is convertible.

12. EARNINGS PER COMMON SHARE

     The Company adopted SFAS No. 128, "Earnings Per Share," in 1997. This new
accounting pronouncement eliminates the measure of performance called "primary"
earnings per share and replaces it with "basic" earnings per share. The
essential difference between the two calculations is that the dilutive effects
of stock options outstanding are not considered in the basic computation. As a
result, basic earnings per share tend to be slightly higher than primary
earnings per share. The pronouncement also changed the measure previously
reported as "fully diluted" earnings per share to "diluted" earnings per share.
All prior periods have been restated.

     Basic earnings per share is computed by dividing net earnings available to
holders of common stock by the weighted average number of shares of common stock
outstanding. Diluted earnings per share is computed assuming the exercising of
all stock options that are profitable to the recipients. Under these
assumptions, the weighted average number of common shares outstanding is
increased accordingly.

     The following table reconciles the numerators and denominators of the basic
and diluted earnings per share computations:

<TABLE>
<CAPTION>
                                    1999                1998                1997
                              -----------------   -----------------   -----------------
                               BASIC    DILUTED    BASIC    DILUTED    BASIC    DILUTED
                              -------   -------   -------   -------   -------   -------
<S>                           <C>       <C>       <C>       <C>       <C>       <C>
EPS Numerator:
Income before extraordinary
  item......................  $14,262   $14,262   $11,230   $11,230   $ 7,343   $ 7,343
EPS Denominator:
Average common shares
  outstanding:..............   15,275    15,275    15,140    15,140    11,802    11,802
Effect of dilutive
  securities:
Stock options...............       --       220        --       198        --       522
                              -------   -------   -------   -------   -------   -------
          Total shares......   15,275    15,495    15,140    15,338    11,802    12,324
                              =======   =======   =======   =======   =======   =======
Earnings per share before
  extraordinary item........  $  0.93   $  0.92   $  0.74   $  0.73   $  0.62   $  0.60
                              =======   =======   =======   =======   =======   =======
</TABLE>

     On February 19, 1999, the Company announced that its Board of Directors had
authorized the repurchase of up to $10.0 million of its Common Stock. Shares
repurchased by the Company will reduce the weighted average number of common
shares outstanding for basic and diluted earnings per share calculations. As of
March 31, 1999, the Company had repurchased 848,250 shares at a total cost of
approximately $9.3 million.

13. EMPLOYEE BENEFIT PLANS

     Effective October 1, 1997, the Company established a 401(k) Plan (the
"Plan") for the benefit of substantially all employees. Employees become
eligible to participate in the Plan after one year of service which is defined
as at least one year of employment and 1,000 hours worked in that year. The
Company may make discretionary contributions to the Plan. No such contributions
have been made.

                                      F-16
<PAGE>   76
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
  (UNAUDITED WITH RESPECT TO THE NINE MONTHS ENDED OCTOBER 31, 1999 AND 1998)

     In 1988, the Company established an Employee Stock Ownership Plan (the
"ESOP"), which is a noncontributory plan established to acquire shares of the
Company's Class B Common Stock for the benefit of all employees. In conjunction
with the completion of the Company's initial public offering and
recapitalization of its financing arrangements, the Company restructured its
ESOP. As of January 31, 1998, all remaining shares had been released to
participants. As long as the Company's stock is publicly traded, the Company is
not required to repurchase shares from ESOP participants. The only remaining
activity of the ESOP is to make distributions to existing participants or
beneficiaries.

14. STOCK PLANS

     On September 28, 1995, the Company authorized the equivalent of 1,039,647
options under the Incentive Stock Option Plan (the "1995 Plan") to be granted to
certain members of the Company's management. Options for the equivalent of
1,032,342 were issued at exercise prices ranging from $0.60 to $0.66 per share.
These prices are greater than or equal to the fair market value at the date of
grant, as determined by an independent third party valuation. The options allow
the holders to purchase Common Stock within a period ranging from five years to
five years and eight months, at a fixed price. No expense was recorded in
connection with these options. On September 28, 1995, the Company granted the
equivalent of 759,222 shares of Restricted Stock to certain members of the
Company's management. During fiscal 1995, the Company recognized $461,000 in
compensation expense relating to the issuance of these shares. This amount
represents the fair market value of the shares at the grant date, as determined
by an independent third party valuation.

     In April 1996, the Company approved the 1996 Long-Term Incentive Plan (the
"1996 Plan"). Under the 1996 Plan, the Company may grant incentive stock options
("ISOs") within the meaning of Section 422 of the Internal Revenue Code of 1986,
as amended, or nonqualified stock options. In addition, the Company may grant
stock appreciation rights ("SARs"), bonus stock awards which are vested upon
grant, stock awards which may be subject to a restriction period and specified
performance measures, and performance shares. Performance shares are rights,
contingent upon the attainment of the performance measures within a specified
performance period, to receive one share of Common Stock, which may be
restricted, or the fair market value of such performance share in cash. A total
of 1,156,784 shares of Common Stock have been reserved for issuance under the
1996 Plan. Grants may be made under the 1996 Plan during the ten years after its
effective date. Options granted under the 1996 Plan generally vest in four equal
annual installments and expire ten years after the date of grant. Options and
shares granted under the plans are subject to forfeiture based on, among other
things, the nature and timing of the termination of employment.

     During the year ended January 31, 1997, the Company canceled and reissued
85,764 options that had been granted earlier in the year. These options were
granted at various dates at current market prices ranging from $9.33 to $18.00,
with a weighted-average exercise price of $13.05. These options were reissued at
terms equal to the originally issued options with reduced exercise prices
ranging from $6.75 to $7.17 and a weighted-average exercise price of $7.02. The
reissued options were issued at exercise prices equal to the current market
price of the Company's stock at the date of reissuance. No options which had
been granted to executive officers were reissued.

     The Company approved the 1997 Long-Term Incentive Plan (the "1997 Plan") on
February 24, 1997 and the stockholders adopted the 1997 Plan on June 5, 1997.
Under the 1997 Plan, the Company may grant ISOs or nonqualified stock options.
The 1997 Plan also provides for the grant of stock appreciation rights, bonus
stock awards which are vested upon grant, stock awards which may be subject to a
restriction period and specified performance measures, and performance shares.
Performance shares are rights, contingent upon the attainment of performance
measures within a specified performance period, to receive one share of Common
Stock, which may be restricted, or the fair market value of such performance
share in cash. A total of 600,000 shares of Common Stock have been reserved for
issuance under the 1997 Plan.
                                      F-17
<PAGE>   77
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
  (UNAUDITED WITH RESPECT TO THE NINE MONTHS ENDED OCTOBER 31, 1999 AND 1998)

Grants may be made under the 1997 Plan during the ten years after its effective
date. Options granted under the 1997 Plan generally vest in four equal annual
installments and expire ten years after the date of grant.

     In December 1997, the Company adopted the 1998 Non-Employee Director Stock
Option Plan (the "1998 Plan"), effective February 1, 1998. Under the 1998 Plan,
non-employee directors may elect to receive all or a designated amount of their
directors' fee in the form of stock options. A total of 37,500 shares have been
reserved for issuance under the 1998 Plan. Grants may be made during the ten
years after its effective date. Options granted under the 1998 Plan vest at the
end of the quarter in which the date of grant occurs and expire ten years after
the date of grant. As of January 31, 1999, 15,335 options had been granted under
the 1998 Plan.

     Option activity for the years ended January 31, 1997, 1998 and 1999 was as
follows:

<TABLE>
<CAPTION>
                                                             WEIGHTED-AVERAGE     OPTIONS
                                                  SHARES      EXERCISE PRICE    EXERCISABLE
                                                 ---------   ----------------   -----------
<S>                                              <C>         <C>                <C>
Balance at January 31, 1996....................  1,020,705          0.63         1,020,705
                                                 ---------        ------         ---------
Options granted................................  1,142,574          9.53
Options exercised..............................   (825,903)         0.63
                                                 ---------        ------         ---------
Balance at January 31, 1997....................  1,337,376          7.85           194,802
                                                 ---------        ------         ---------
Options granted................................    283,725          7.70
Options exercised..............................   (131,816)         0.63
Options canceled...............................    (16,724)         6.45
                                                 ---------        ------         ---------
Balance at January 31, 1998....................  1,472,561          8.49           348,636
                                                 ---------        ------         ---------
Options granted................................    171,140         11.37
Options exercised..............................    (55,235)         2.13
Options canceled...............................    (32,363)         9.45
                                                 ---------        ------         ---------
Balance at January 31, 1999....................  1,556,103        $ 9.02           659,057
                                                 =========        ======         =========
</TABLE>

     For years ended January 31, 1999, 1998, and 1997, respectively, the
weighted-average fair value of 171,140, 283,725, and 1,142,574 options at the
date of grant with an exercise price equal to market price was $5.34, $4.18, and
$5.10, respectively.

     The following table summarizes the status of outstanding stock options as
of January 31, 1999:

<TABLE>
<CAPTION>
OPTIONS OUTSTANDING                                                  OPTIONS EXERCISABLE
- -----------------------------------------------------   ---------------------------------------------
                        NUMBER OF    WEIGHTED AVERAGE     WEIGHTED-       NUMBER OF      WEIGHTED-
RANGE OF                 OPTIONS        REMAINING          AVERAGE         OPTIONS        AVERAGE
EXERCISE PRICES        OUTSTANDING   CONTRACTUAL LIFE   EXERCISE PRICE   EXERCISABLE   EXERCISE PRICE
- ---------------        -----------   ----------------   --------------   -----------   --------------
<S>                    <C>           <C>                <C>              <C>           <C>
$0.60 -- $ 0.60......      20,550          6.66             $ 0.60          20,550         $ 0.60
$6.75 -- $ 9.29......     359,508          8.12             $ 7.51         113,165         $ 7.45
$9.33 -- $ 9.33......   1,026,810          7.26             $ 9.33         513,408         $ 9.33
$9.42 -- $13.33......     149,235          9.31             $11.56          11,934         $11.76
                        ---------          ----             ------         -------         ------
$0.60 -- $13.33......   1,556,103          7.65             $ 9.01         659,057         $ 8.77
                        =========          ====             ======         =======         ======
</TABLE>

     Had the Company elected to apply the provisions of SFAS No. 123,
"Accounting for Stock Based Compensation" regarding recognition of compensation
expense to the extent of the calculated fair value of

                                      F-18
<PAGE>   78
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
  (UNAUDITED WITH RESPECT TO THE NINE MONTHS ENDED OCTOBER 31, 1999 AND 1998)

stock options granted during the years ended January 31, 1999, 1998 and 1997,
reported net income and earnings per share would have been reduced as follows:

<TABLE>
<CAPTION>
                                                         1999           1998           1997
                                                      ----------     ----------     ----------
                                                      (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<S>                                                   <C>            <C>            <C>
Net income, as reported.............................   $14,262        $10,195        $17,400
Pro forma net income................................    12,641          8,782         16,495
Earnings per share, as reported.....................      0.92           0.66           1.41
Pro forma earnings per share........................      0.82           0.57           1.34
</TABLE>

     For purposes of pro forma net income and earnings per share calculation in
accordance with SFAS No. 123, for each option granted under the 1995 Plan during
the year ended January 31, 1996, the fair value is estimated as of the date of
grant using the Minimum Value method using a weighted-average assumption of 6.1%
risk-free interest rate and 5.5 year option life. For each option granted during
the years ended January 31, 1999, 1998 and 1997, the fair value is estimated
using the Black-Scholes option-pricing model. The assumptions used are as
follows:

<TABLE>
<CAPTION>
                                                     1999      1998      1997
                                                    -------   -------   -------
<S>                                                 <C>       <C>       <C>
Risk-free interest rate...........................      5.3%      6.4%      6.7%
Dividend yield....................................        0         0         0
Option life.......................................  6 years   6 years   6 years
Volatility........................................       40%       47%       45%
</TABLE>

15. COMMITMENTS

     The Company leases office facilities and all retail stores, generally under
noncancelable agreements for periods ranging from 7 to 13 years. Most leases
require the payment of taxes, insurance and maintenance costs. Future minimum
rentals under noncancelable operating leases as of January 31, 1999 are as
follows:

<TABLE>
<CAPTION>
               YEARS ENDING JANUARY 31,                      AMOUNT
               ------------------------                  --------------
                                                         (IN THOUSANDS)
<S>                                                      <C>
2000...................................................     $ 16,033
2001...................................................       15,836
2002...................................................       15,233
2003...................................................       14,303
2004...................................................       13,753
thereafter.............................................       47,564
                                                            --------
                                                            $122,722
                                                            ========
</TABLE>

     Total rental expense for all operating leases is as follows, for the years
ended January 31:

<TABLE>
<CAPTION>
                                                   1999      1998      1997
                                                  -------   -------   -------
<S>                                               <C>       <C>       <C>
Rental expense:
Minimum.........................................  $13,517   $10,748   $ 8,947
Rentals based on sales..........................    2,015     1,746     1,523
                                                  -------   -------   -------
                                                  $15,532   $12,494   $10,470
                                                  =======   =======   =======
</TABLE>

16. UNAUDITED QUARTERLY RESULTS

     The Company's results of operations fluctuate on a quarterly basis. The
following table sets forth summary unaudited financial information of the
Company for each quarter in fiscal 1998 and fiscal 1997. In the opinion of
management, this quarterly information has been prepared on a basis consistent
with the

                                      F-19
<PAGE>   79
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
  (UNAUDITED WITH RESPECT TO THE NINE MONTHS ENDED OCTOBER 31, 1999 AND 1998)

Company's audited financial statements appearing elsewhere in this annual
report, and reflects adjustments consisting of normal recurring adjustments
necessary for a fair presentation of such unaudited quarterly results when read
in conjunction with the audited financial statements and notes thereto.

<TABLE>
<CAPTION>
                                                        1998 QUARTERS ENDED
                                --------------------------------------------------------------------
                                APRIL 30, 1998   JULY 31, 1998   OCTOBER 31, 1998   JANUARY 31, 1999
                                --------------   -------------   ----------------   ----------------
                                              (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<S>                             <C>              <C>             <C>                <C>
Net sales.....................     $41,584          $46,849          $48,483            $102,026
Gross profit..................      16,139           18,762           19,030              45,643
Income from operations........       1,946            3,574            2,193              19,600
Net income....................         702            1,681              609              11,270
Diluted earnings per share:
  Net income..................     $   .05          $   .11          $   .04            $    .73
                                   =======          =======          =======            ========
</TABLE>

<TABLE>
<CAPTION>
                                                        1997 QUARTERS ENDED
                                --------------------------------------------------------------------
                                APRIL 30, 1997   JULY 31, 1997   OCTOBER 31, 1997   JANUARY 31, 1998
                                --------------   -------------   ----------------   ----------------
                                              (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<S>                             <C>              <C>             <C>                <C>
Net sales.....................     $34,714          $40,515          $39,477            $74,192
Gross profit..................      13,651           16,297           15,514             32,563
Income from operations........       1,809            3,868            2,504             14,035
Income before extraordinary
  item........................         540            1,760              909              8,021
Net income....................         540            1,760              909              6,986(1)
Diluted earnings per share:
  Income before extraordinary
     item.....................     $  0.03          $  0.11          $  0.06            $  0.52
                                   =======          =======          =======            =======
</TABLE>

- ---------------

(1) Reflects extraordinary loss on extinguishment of debt in the fourth quarter
    of fiscal 1997 (See Note 9, Extraordinary Items).

17. SUBSEQUENT EVENTS

     On December 14, 1999, the Board of Directors of the Company approved a
three-for-two stock split to be effected in the form of a stock dividend payable
on January 4, 2000 to all common shareholders of record at the close of business
on December 24, 1999. The financial statements have been restated for all
periods presented to give effect for this split.

     On December 3, 1999 the SEC issued certain accounting guidance in Staff
Accounting Bulletin 101, "Revenue Recognition in Financial Statements" ("SAB
101"). SAB 101, among other things, indicates that revenue from layaway sales
should only be recognized upon delivery of merchandise to the customer. In
consideration of this guidance, the Company will implement a change in
accounting in the first quarter of fiscal year 2000.

     The Company has recorded a charge of approximately $5.0 million, $3.0
million net of tax, which will be presented as a cumulative effect of this
accounting change on February 1, 2000.

  Registration Statement (unaudited)

     On January 27, 2000, the Company filed with the SEC a registration
statement on Form S-3 for the offer and sale by the Company of 2,300,000 shares
of its common stock and by selling stockholders of 625,000 shares of the
Company's common stock. Net proceeds from the offering are intended to pay down
bank debt, and for working capital and other general corporate purposes.

                                      F-20
<PAGE>   80

[Map of United States showing geographic locations of stores; picture of stores]
<PAGE>   81

- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

                                2,170,000 Shares

                                [WHITEHALL LOGO]

                            ------------------------

                                   Prospectus

                               February 29, 2000

                            ------------------------

                         BANC OF AMERICA SECURITIES LLC

                           CREDIT SUISSE FIRST BOSTON

                            WILLIAM BLAIR & COMPANY

- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------


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