RURAL CELLULAR CORP
10-Q, 1997-08-13
RADIOTELEPHONE COMMUNICATIONS
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<PAGE>

                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

(Mark One)

(X)  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
     EXCHANGE ACT OF 1934 for the quarterly period ended June 30, 1997.

( )  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
     EXCHANGE ACT OF 1934 for the transition period from __________to__________.



COMMISSION FILE NUMBER 0-27416




                           RURAL CELLULAR CORPORATION
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

          MINNESOTA                                    41-1693295
(STATE OR OTHER JURISDICTION OF                        (I.R.S. EMPLOYER 
INCORPORATION OR ORGANIZATION)                         IDENTIFICATION NO.)


                                   PO BOX 2000
                              3905 DAKOTA STREET SW
                           ALEXANDRIA, MINNESOTA 56308
                                 (320) 762-2000
    (ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA CODE,
                  OF REGISTRANT'S PRINCIPAL EXECUTIVE OFFICES)




     Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months  (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.    YES(X)         NO(  )


     Number of shares of common stock outstanding as of the close of business on
July 31, 1997:



                           CLASS A          7,554,638

                           CLASS B          1,298,658


<PAGE>




                                TABLE OF CONTENTS


                                                                     PAGE NUMBER
                                                                     -----------
PART I. - FINANCIAL INFORMATION

ITEM 1.   FINANCIAL STATEMENTS

          CONSOLIDATED BALANCE SHEETS-
          AS OF JUNE 30, 1997 AND DECEMBER 31, 1996. . . . . . . . . . . .3
          
          CONSOLIDATED STATEMENTS OF OPERATIONS-
          THREE MONTHS AND SIX MONTHS ENDED JUNE 30, 1997 AND 1996 . . . .5
          
          CONSOLIDATED STATEMENTS OF CASH FLOWS-
          SIX MONTHS ENDED JUNE 30, 1997 AND 1996. . . . . . . . . . . . .6
          
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS . . . . . . . . . . .7
          
ITEM 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS 
          OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS . . . . . . . .9

PART II. - OTHER INFORMATION

ITEM 4.   SUBMISSION OF MATTERS TO A VOTE OF SECURITY-HOLDERS. . . . . . 14

ITEM 6.   EXHIBITS AND REPORTS ON FORM 8-K . . . . . . . . . . . . . . . 14
          
          SIGNATURE PAGE . . . . . . . . . . . . . . . . . . . . . . . . 15


                                                  2

<PAGE>


PART I.    FINANCIAL INFORMATION
ITEM 1.    FINANCIAL STATEMENTS 

                   RURAL CELLULAR CORPORATION AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                                     ASSETS



                                              JUNE 30,      DECEMBER 31,
                                                1997            1996
                                            -----------    ------------
CURRENT ASSETS:                              (UNAUDITED)
  Cash                                      $  2,726,364   $    237,499
  Accounts receivable, net                    10,490,022      6,323,637
  Inventories                                  1,414,567      1,309,862
  Prepaid income tax                             545,992        642,133
  Other current assets                           505,194        341,964
                                             -----------   ------------
    Total current assets                      15,682,139      8,855,095
                                             -----------   ------------
PROPERTY AND EQUIPMENT:
  Land                                         1,753,719      1,233,007
  Buildings and towers                        16,291,969     13,680,928
  Equipment                                   56,492,841     35,650,325
  Furniture and fixtures                       4,976,093      3,626,247
  Assets under construction                    3,797,579      1,241,124
  Less-accumulated depreciation              (18,032,748)   (13,496,134)
                                             -----------   ------------
    Net property and equipment                65,279,453     41,935,497
                                             -----------   ------------
INVESTMENTS AND OTHER ASSETS:
  Cost in excess of net assets assigned       72,453,278             --
  Licenses, net                                6,835,939      6,710,419
  Investments in unconsolidated affiliates     1,469,693      1,442,569
  Restricted investments                         913,709        884,844
  Other assets, net                            1,646,747        761,935
                                             -----------   ------------

    Total investments and other assets        83,319,366      9,799,767
                                             -----------   ------------
                                            $164,280,958   $ 60,590,359
                                             -----------   ------------
                                             -----------   ------------

The accompanying notes are an integral part of these financial statements.

                                    3
<PAGE>



                   RURAL CELLULAR CORPORATION AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                      LIABILITIES AND SHAREHOLDERS' EQUITY


<TABLE>
<CAPTION>

                                                 JUNE 30,       DECEMBER 31,
                                                  1997             1996
                                              ------------      ------------
<S>                                           <C>               <C>
                                              (UNAUDITED)
CURRENT LIABILITIES:
  Current maturities of long-term debt        $     42,974      $ 8,447,920
  Accounts payable                              12,650,952        8,913,734
  Advanced billings and customer deposits        2,095,429        1,399,965
  Accrued interest                                 652,325           88,892
  Other accrued expenses                         1,570,680          577,027
                                              ------------       ----------
    Total current liabilities                   17,012,360       19,427,538

LONG-TERM DEBT                                 107,512,930           43,886
                                              ------------       ----------
    Total liabilities                          124,525,290       19,471,424
                                              ------------       ----------
MINORITY INTEREST                                4,997,171        6,122,583
                                              ------------       ----------
SHAREHOLDERS' EQUITY:
  Class A common stock, $.01 par value;
    15,000,000 shares authorized; 7,487,858 
    and 7,502,552 shares issued and 
    outstanding, respectively                       74,879           75,025
  Class B common stock, $.01 par value
    5,000,000 shares authorized; 1,365,438 
    and 1,350,744 shares issued and 
    outstanding, respectively                       13,654           13,508
  Additional paid in capital                    34,445,849       34,445,849
  Retained earnings                                224,115          461,970
                                              ------------      -----------
    Total shareholders' equity                  34,758,497       34,996,352
                                              ------------      -----------
                                              $164,280,958      $60,590,359
                                              ------------      -----------
                                              ------------      -----------
</TABLE>

     The accompanying notes are an integral part of these consolidated 
                              financial statements.

                                        4
<PAGE>





                   RURAL CELLULAR CORPORATION AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (UNAUDITED)

<TABLE>
<CAPTION>
                                                      THREE MONTHS ENDED JUNE 30,      SIX MONTHS ENDED JUNE 30,
                                                    -------------------------------  -----------------------------
                                                        1997              1996           1997            1996
REVENUES:                                           ------------      -----------    ------------     ------------
<S>                                                 <C>               <C>             <C>             <C>
  Service                                           $ 10,684,233      $ 5,554,796     $ 17,592,475     $ 9,961,831
  Roamer                                               2,447,067        1,508,452        3,764,548       2,415,097
  Equipment                                              195,183          382,752          291,897         750,744
                                                    ------------      -----------     ------------     -----------
    Total revenues                                    13,326,483        7,446,000       21,648,920      13,127,672
                                                    ------------      -----------     ------------     -----------
OPERATING EXPENSES:                                                                 
  Network costs                                        2,998,325        1,513,678        4,998,540       3,108,059
  Cost of equipment sales                                629,433          484,305          916,809         980,091
  Selling, general and administrative                  6,260,999        3,242,033       10,687,572       6,115,587
  Depreciation and amortization                        2,926,729        1,309,616        4,889,510       2,279,831
                                                    ------------      -----------     ------------     -----------
    Total operating expenses                          12,815,486        6,549,632       21,492,431      12,483,568
                                                    ------------      -----------     ------------     -----------
OPERATING INCOME                                         510,997          896,368          156,489         644,104
                                                    ------------      -----------     ------------     -----------
OTHER INCOME (EXPENSE):                                                            
  Interest expense                                    (1,431,706)         (14,376)     (1,646,915)       (205,546)
  Interest and dividend income                            37,688           33,482         100,035         324,239
  Equity in earnings of unconsolidated affiliates          8,315           15,182          27,124          27,734
  Minority interest                                      676,858               --       1,125,412              --
                                                    ------------      -----------    ------------     -----------
    Other income (expense), net                         (708,845)          34,288        (394,344)        146,427
                                                    ------------      -----------    ------------     -----------
                                                                                   
(LOSS) INCOME BEFORE TAXES                              (197,848)         930,656        (237,855)        790,531
INCOME TAX PROVISION                                          --           25,000              --          26,250
                                                    ------------      -----------    ------------     -----------
NET (LOSS) INCOME                                   $   (197,848)     $   905,656    $   (237,855)    $   764,281
                                                    ------------      -----------    ------------     -----------
                                                    ------------      -----------    ------------     -----------
NET (LOSS) INCOME PER COMMON                                                       
  SHARES OUTSTANDING                                $      (0.02)     $      0.10    $      (0.03)    $      0.09
                                                    ------------      -----------    ------------     -----------
                                                    ------------      -----------    ------------     -----------
WEIGHTED AVERAGE COMMON                                                            
  SHARES OUTSTANDING                                   8,853,296        8,884,769       8,853,296       8,152,972

</TABLE>

    The accompanying notes are an integral part of these consolidated financial
                                    statements.


                                         5

<PAGE>

                   RURAL CELLULAR CORPORATION AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (UNAUDITED)

<TABLE>
<CAPTION>
                                                                                  SIX MONTHS ENDED JUNE 30,
                                                                                  -------------------------
                                                                                     1997           1996
                                                                                  -----------     ----------
<S>                                                                               <C>             <C> 
OPERATING ACTIVITIES:
  Net (loss) income                                                               $  (237,855)     $ 764,281
  Adjustments to reconcile to net cash provided by
    operating activities-
    Depreciation and amortization                                                  4,889,510      2,279,831
    Gain on restricted investments                                                   (32,373)      (183,124)
    Equity in losses of unconsolidated affiliates                                    (27,124)       (27,734)
    Minority interest                                                             (1,125,412)            --
    Change in other operating elements, excluding effects of acquisitions
      Accounts receivable                                                         (1,891,610)    (1,613,606)
      Inventories                                                                    332,207       (281,995)
      Other current assets                                                            94,693        (17,590)
      Accounts payable                                                             2,192,247      3,332,027
      Advance billings and customer deposits                                         351,205       (164,688)
      Other accrued expenses                                                         758,904        259,339
                                                                                 -----------    -----------
NET CASH PROVIDED BY OPERATING ACTIVITIES                                          5,304,392      4,346,741
                                                                                 -----------    -----------
INVESTING ACTIVITIES:
  Purchase of property and equipment, net                                        (14,993,635)   (12,962,095)
  Purchase of Unicel and Northern Maine                                          (85,958,935)      (222,656)
  Other, net                                                                         210,149        (30,238)
                                                                                 -----------    -----------
NET CASH USED IN INVESTING ACTIVITIES                                           (100,742,421)   (13,214,989)
                                                                                 -----------    -----------
FINANCING ACTIVITIES:
  Proceeds from issuance of common stock,
    net of offering expenses                                                              --     26,540,088
  Proceeds from issuance of long-term debt                                       117,195,000
  Payment of debt issuance costs                                                  (1,137,204)     5,178,000
  Repayment of long-term debt                                                    (18,130,902)   (22,670,540)
                                                                                 -----------    -----------
NET CASH PROVIDED BY FINANCING ACTIVITIES                                         97,926,894      9,047,548
                                                                                 -----------    -----------
NET INCREASE IN CASH                                                               2,488,865        179,300

CASH, AT BEGINNING OF PERIOD                                                         237,499        125,137
                                                                                 -----------    -----------
CASH, AT END OF PERIOD                                                           $ 2,726,364    $   304,437
                                                                                 -----------    -----------
                                                                                 -----------    -----------

</TABLE>

    The accompanying notes are an integral part of these consolidated financial
                                 statements.

                                      6
<PAGE>


                   RURAL CELLULAR CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.  BASIS OF PRESENTATION:

The accompanying consolidated balance sheet as of June 30, 1997, the
consolidated statements of operations for the three and six months ended June
30, 1997 and 1996, and the consolidated statements of cash flows for the six
months ended June 30, 1997 and 1996 have been prepared by the Company without
audit. In the opinion of management, all adjustments (which include only normal
recurring adjustments)  necessary to present fairly the financial position,
results of operations, and cash flows for all periods presented have been made.

Certain information and footnote disclosures normally included in financial
statements prepared in accordance with Generally Accepted Accounting Principles
have been condensed or omitted.  It is suggested that these consolidated
financial statements be read in conjunction with the consolidated financial
statements and notes thereto included in the Company's December 31, 1996 Form
10-K.  The results of operations for the periods ended June 30, 1997 are not
necessarily indicative of the operating results for the full fiscal year or for
any other interim periods.

2.  ACQUISITIONS:

Effective May 1, 1997 the Company completed the previously announced
acquisition of the Maine wireless telephone operations and related assets of
Unity Cellular System, Inc. (Unicel) and related cellular and microwave licenses
from InterCel Licenses, Inc., both wholly owned subsidiaries of InterCel, Inc. 
In addition, the Company acquired Unicel's 51% interest in Northern Maine
Cellular Partnership (Northern Maine). Total consideration paid for all net
assets acquired was approximately $77 million in cash. The Company also acquired
the remaining 49% interest in Northern Maine from an unrelated third party for
approximately $7 million. The Company will operate the Maine operations through
a wholly owned subsidiary called MRCC, Inc. The acquisitions were funded with
the proceeds of borrowings under a revolving credit facility with a group of
banks headed by T.D. Securities (USA), Inc., formerly known as The Toronto-
Dominion Bank (See Note 3). The acquisitions have been accounted for
under the purchase method of accounting. 

The following unaudited pro forma information presents the consolidated 
results of operations as if the acquisitions had occurred at the beginning of 
the periods shown after taking into account the effect of certain adjustments 
and eliminations as discussed in the Company's Report on Form 8-K/A filed 
July 15, 1997. This summary is not necessarily indicative of what the results 
of operations of the Company and the acquired entities had been if they were 
a single entity during such periods, nor does it purport to represent results of
operations for any future periods.

<TABLE>
<CAPTION>

UNAUDITED PRO FORMA SUMMARY:            THREE MONTHS ENDED JUNE 30,        SIX MONTHS ENDED JUNE 30,
                                        ---------------------------        -------------------------
                                            1997            1996              1997          1996
                                        -----------      ----------        ---------      ----------
<S>                                     <C>              <C>               <C>            <C>
Total revenues. . . . . . . . . . . . . .  $14,647,577    $11,293,448       $26,466,855    $20,435,307    
Operating income. . . . . . . . . . . . .  $   494,814    $ 1,138,673       $    89,103    $   926,567
(Loss) before cumulative
 effect of accounting change,
 net of tax . . . . . . . . . . . . . . .  $  (987,933)   $  (790,559)      $(2,832,684)   $(3,907,813)
Net (loss). . . . . . . . . . . . . . . .  $  (987,933)   $  (790,559)      $(2,832,684)   $(5,160,994) 
Net (loss) per common share . . . . . . .  $      (.11)   $      (.09)      $      (.32)   $      (.63)    

</TABLE>


                                                  7
<PAGE>



3.  LONG TERM DEBT:

On May 1, 1997, the Company entered into an agreement with T. D. Securities 
(USA), Inc. for a $140,000,000 Senior Secured Reducing Revolving Credit 
Facility (the Facility). Under the Facility, funds may be borrowed or repaid 
at any time through maturity provided that at no time the aggregate 
outstanding borrowings exceed the total of the Facility. During the second 
quarter, proceeds from the Facility were used to acquire assets of Unicel and 
Northern Maine and to refinance all outstanding amounts under the Company's 
previous loan facility with the St. Paul Bank for Cooperatives. 

At the Company's discretion, advances under the Facility bear interest at 
LIBOR (London Interbank Offering Rate) or Base Rate plus an applicable margin 
and will be based on the Company's ratio of indebtedness to annualized 
operating cash flow as of the end of the most recently completed fiscal 
quarter. A commitment fee on the unused portion of the Facility is payable 
quarterly. Facility security has been provided by a pledge of all the assets 
of the Company including stock of all operating subsidiaries of the Company 
and Wireless Alliance, LLC. Mandatory commitment reductions will be required 
upon any material sale of assets. The Facility is subject to various 
covenants including the ratio of indebtedness to annualized operating cash 
flow and the ratio of annualized operating cash flow to interest expense.  As 
of June 30, 1997, the Company is in compliance with all covenants under the 
Facility.

4.   RECENTLY ISSUED ACCOUNTING PRONOUNCEMENT:

In March 1997, the Financial Accounting Standards Board issued the Statement 
of Financial Accounting Standards No. 128, "Earnings per Share" (SFAS 128), 
which changes the way companies calculate their earnings per share (EPS). The 
Company is required to adopt SFAS 128 in its December 31, 1997, financial 
statements, at which time all prior year EPS data is to be restated in 
accordance with SFAS 128.  If the Company had adopted SFAS 128, the effect on 
net income (loss) per common share for all periods presented would have been 
substantially unchanged.
 
5.   SUPPLEMENTAL DISCLOSURE OF CONSOLIDATED CASH FLOW INFORMATION:

                                                  SIX MONTHS ENDED JUNE 30,
                                                  -------------------------
                                                     1997           1996
                                                  ----------     ----------
    Cash paid during the period for interest     $  1,081,863   $  352,559



                                        8
<PAGE>

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
                              RESULTS OF OPERATIONS

The following Management's Discussion and Analysis of Financial Conditions 
and Results of Operations refers to consolidated results including May and 
June, 1997 results of the Unicel acquisition and January through June, 1997 
results of Wireless Alliance, LLC. Neither subsidiary was part of the Company 
during the comparative time periods of 1996.

RESULTS OF OPERATIONS

The following table presents certain consolidated statements of operations data
as a percentage of total revenues as well as other cellular performance
indicators for the periods indicated. 


<TABLE>
<CAPTION>

                                                  THREE MONTHS ENDED JUNE 30,    SIX MONTHS ENDED JUNE 30,
                                                  ---------------------------    -------------------------
                                                      1997           1996             1997         1996
                                                  -----------     -----------    ------------    ---------
<S>                                               <C>             <C>            <C>             <C>
REVENUES:
  Service                                                80.1%           74.6%           81.3%        75.9%
  Roamer                                                 18.4            20.3            17.4         18.4
  Equipment                                               1.5             5.1             1.3          5.7
                                                     --------         -------        --------     --------
    Total revenues                                      100.0           100.0           100.0        100.0
                                                     --------         -------        --------     --------
OPERATING EXPENSES:
  Network costs                                          22.5            20.3            23.1         23.7
  Cost of equipment sales                                 4.7             6.5             4.2          7.5
  Selling, general and administrative                    47.0            43.6            49.4         46.6
  Depreciation and amortization                          22.0            17.6            22.6         17.3
                                                     --------         -------        --------     --------
    Total operating expenses                             96.2            88.0            99.3         95.1
                                                     --------         -------        --------     --------
OPERATING INCOME                                          3.8            12.0             0.7          4.9
                                                     --------         -------        --------     --------
OTHER INCOME (EXPENSE):
  Interest expense                                      (10.8)           (0.2)           (7.6)        (1.6)
  Interest and dividend income                            0.3             0.5             0.5          2.5
  Equity in earnings of 
    unconsolidated affiliates                             0.1             0.2             0.1          0.2
  Minority interest                                       5.1              --             5.2           --
                                                     --------         -------        --------     --------
    Other income (expense), net                          (5.3)            0.5            (1.8)         1.1
                                                     --------         -------        --------     --------

(LOSS) INCOME BEFORE INCOME TAX                          (1.5)           12.5            (1.1)         6.0

INCOME TAX PROVISION                                       --             0.3              --          0.2
                                                     --------         -------        --------     --------
NET (LOSS) INCOME                                        (1.5)%          12.2%           (1.1)%        5.8%
                                                     --------         -------        --------     --------
                                                     --------         -------        --------     --------
EBITDA (1)                                               25.8%           29.6%           23.3%        22.3%

OTHER CELLULAR
  PERFORMANCE INDICATORS: (2)
    Ending period penetration                             6.9%            6.0%            6.9%         6.0%
    Average monthly retention (3)                        98.3%           98.9%           98.6%        98.9%
    Average monthly revenue per subscriber             $ 58          $   68           $  56        $  64
    Average acquisition cost per subscriber (4)        $442          $  324           $ 419        $ 322

</TABLE>
                                                              9
<PAGE>



                   FOOTNOTES TO ITEM 2, RESULTS OF OPERATIONS 
- -------------------------
(1) EBITDA is the sum of operating income and 
depreciation and amortization. EBITDA is not intended to be a performance 
measure that should be regarded as an alternative for other performance 
indicators and should not be considered in isolation. EBITDA is provided as a 
measure commonly used in the cellular industry. EBITDA is not a measure of 
financial performance under generally accepted accounting principles and does 
not reflect all expenses of operations. EBITDA should not be considered as an 
alternative to net income (loss) as a measure of performance or to cash flows 
as a measure of liquidity.

(2) Other Cellular Performance Indicators exclude Wireless Alliance, LLC and 
include 2 months (May and June 1997) of Unicel.

(3) Determined by dividing total customers discontinuing service during 
the period by the average customers for the period.  The number of customers 
used in the calculation excludes reductions caused by the migration of 
customers to Wireless Alliance, LLC.

(4) Based on the total of sales and marketing costs, agent commissions, and 
gains or losses on cellular telephone sales and leases divided by the number 
of gross subscribers added each period.

                                   10
<PAGE>

THREE AND SIX MONTHS ENDED JUNE 30, 1997 COMPARED TO THREE AND SIX MONTHS ENDED
JUNE 30, 1996

REVENUES

Service revenues for the quarter ended June 30, 1997, increased 92% to 
$10,684,233 from $5,554,796 for the comparable prior period, resulting 
primarily from a 133% increase in the number of cellular customers, including 
approximately 28,000 from the Unicel acquisition, partially offset by a 
decrease of 15% in the corresponding average revenue per customer. Service 
revenues for the six months June 30, 1997, increased 77% to $17,592,475 from 
$9,961,831 for the comparable prior period.  This results from the increase 
in the number of cellular customers, partially offset by a decrease in the 
corresponding average revenue per customer as noted above. The Company has 
achieved this growth through focused customer sales and service strategies 
and by adherence to network service quality controls. This growth resulted in 
a market penetration rate of 6.9% at June 30, 1997, up significantly from 
6.0% at June 30, 1996. Service revenues include paging revenues, which 
increased 42% to $281,054 for the three months ended June 30, 1997 from 
$198,404 for the comparable prior period.

Roamer revenues for the quarter ended June 30, 1997, increased 62% to 
$2,447,067 from $1,508,452 for the comparable prior period. Roamer revenues 
for the six months ended June 30, 1997, increased 56% to $3,764,548 from 
$2,415,097 for the comparable prior period. These increases were primarily 
due to an increase in the number of roamer minutes for the quarter and six 
months ended June 30, 1997 over the year earlier periods. Roamer use 
increases are primarily a result of expanded coverage provided by additional 
cell sites, increases in nationwide penetration rates and overall increased 
usage of the Company's cellular service by a greater number of roamers in the 
Company's cellular service area. While total roamer revenues increased, the 
average revenue per roamer declined for the quarter and six months ended June 
31, 1997 due in part to reductions in intercarrier exchange rates under 
reciprocal agreements with certain surrounding carriers.

Equipment revenues for the quarter ended June 30, 1997, decreased 49% to
$195,183 from $382,752 for the comparable prior period. Equipment revenues for
the six months ended June 30, 1997, decreased 61% to $291,897 from $750,744 for
the comparable prior period. These decreases reflect the continuing popularity
of the Company's phone equipment rental program. The Company expects that phone
equipment sales revenue will become a less significant portion of total revenues
as phone rental revenues, which are included in service revenues, continue to
increase.

OPERATING EXPENSE

Network costs for the quarter ended June 30, 1997, increased 98% to 
$2,998,325 from $1,513,678 for the comparable prior period. Network costs for 
the six months ended June 30, 1997, increased 61% to $4,998,540 from 
$3,108,059 for the comparable prior period. Network costs as a percentage of 
revenues remained relatively constant over both periods. The increased 
expenses reflect additional operating expenses for new cell sites that were 
added during 1997 and late 1996 and higher total variable costs resulting 
from increased network usage associated with customer growth, partially 
offset by economy of scale efficiencies. Network expenses include switching 
and transport expenses and the expenses associated with the maintenance and 
operation of the Company's cellular and paging network facilities.

Selling, general, and administrative (SG&A) for the quarter ended June 30, 1997,
increased as a percentage of total revenues to 47.0% from 43.6% for the
comparable prior period and to $6,260,999 from $3,242,033. SG&A for the six
months ended June 30, 1997, increased as a percentage of total revenues to 49.4%
from 46.6% for the comparable prior period and to $10,687,572 from $6,115,587.
These expenses include salaries, benefits, and operating expenses such as
marketing, bad debt, customer support, accounting and finance, administration,
commissions and billing. The increases were due primarily to an increase in the
number and amount of commissions paid as a result of the Company's marketing and
promotional strategies, additional employees and incremental wage and benefit
increases. 

Depreciation and amortization expenses for the quarter ended June 30, 1997, 
increased 123% to $2,926,729 from $1,309,616 for the comparable prior period. 
Depreciation and amortization expenses for the six months ended June 30, 
1997, increased 114% to $4,889,510 from $2,279,831 for the comparable prior 
period. These increases were primarily a result of depreciation of network 
and rental phone equipment placed into service during 

                                           11
<PAGE>



1996 and first quarter 1997. Also, the Company changed the depreciable life 
from three years to two years for phone rental equipment issued during 1997.

OPERATING INCOME

Operating income for the quarter ended June 30, 1997 was $510,997 with an
operating margin of 3.8% compared to operating income of $896,368 with an
operating margin of 12.0% in the comparable prior period. Operating income for
the six months ended June 30, 1997 was $156,489 with an operating margin of 0.7%
compared to operating income of $644,104 with an operating margin of 4.9% in the
comparable prior period. The decreases in operating income were due primarily to
network and marketing expenses associated with the initial start-up of Wireless
Alliance, LLC.

OTHER INCOME (EXPENSE)

Other income (expense) for the quarter ended June 30, 1997, was an expense 
of $708,845 compared to income of $34,288 in the comparable prior period. 
Other income (expense) for the six months ended June 30, 1997 was an expense 
of $394,344 compared to income of $146,427 in the comparable prior period. 
Interest expense for the quarter ended June 30, 1997, increased $1,417,330 to 
$1,431,706 over the comparable prior period. Interest expense for the six 
months ended June 30, 1997, increased $1,441,369 to $1,646,915 over the 
comparable prior period. The increases in interest expense for both periods 
are a result of higher average borrowings associated with the Company's 
recent acquisitions and growth initiatives.

NET INCOME (LOSS)

Net loss for the quarter ended June 30, 1997, was $197,848 as compared to net 
income of $905,656 in the comparable prior period. Net loss for the six 
months ended June 30, 1997, was $237,855 as compared to net income of 
$764,281 in the comparable prior period. Net losses for the quarter and six 
months ended June 31, 1997 are primarily a result of network and marketing 
expenses associated with the initial start-up of Wireless Alliance, LLC. The 
Company expects to report moderate profitability in this year's third quarter 
as start-up expenses for the Wireless Alliance, LLC and interest expense 
associated with the Unicel acquisition are more than covered by the Company's 
Minnesota operations.

SEASONALITY

The Company experiences seasonal fluctuations in revenues and operating income.
The Company's average monthly revenue per cellular customer has historically
increased during the second and third quarters. These increases reflect greater
demand in the Company's cellular service area by weekend and recreational
customers and use in seasonal industries, such as agriculture and construction.
Because the Company's cellular service area includes many seasonal recreational
areas, the Company expects that roaming revenues will continue to be more
seasonally volatile than local service revenues. 

LIQUIDITY AND CAPITAL RESOURCES

The Company's primary liquidity requirements are for operating expenses and for
acquisitions and expansion of network services and facilities to support
customer growth. As of June 30, 1997, the Company had 76 cell sites and 50
paging transmitters. The Company will continue to construct additional cell
sites and purchase cellular equipment in order to increase capacity as customer
and usage volumes increase. Specific capital requirements of the Company are
based on the property, equipment, and network facilities requirements associated
with the Company's acquisition and expansion strategy and rate of customer
growth. The Company currently estimates that it will spend approximately
$25,000,000 for capital expansion during the third and fourth quarters
of 1997.

On May 1, 1997, the Company entered into an agreement with T. D. Securities 
(USA) Inc. for a $140,000,000 Senior Secured Reducing Revolving Credit 
Facility (the Facility). Under the Facility, funds may be borrowed or repaid 
at any time through maturity provided that at no time the aggregate 
outstanding borrowings exceed the total of the Facility. During the second 
quarter, the Facility was used to acquire assets of Unity Cellular System, 
Inc. and Northern Maine and to refinance all outstanding amounts under the 
Company's previous loan facility with the St. Paul Bank for Cooperatives.  
Future uses for funds 

                                       12
<PAGE>

available under the Facility will be to fund Wireless Alliance, LLC and for 
other general corporate purposes. 

At the Company's discretion, advances under the Facility bear interest at 
LIBOR (London Interbank Offering Rate) or Base Rate plus an applicable margin 
and will be based on the Company's ratio of indebtedness to annualized 
operating cash flow as of the end of the most recently completed fiscal 
quarter. A commitment fee on the unused portion of the Facility is payable 
quarterly. Facility security has been provided by a pledge of all the assets 
of the Company including stock of all operating subsidiaries of the Company 
and Wireless Alliance, LLC. Mandatory commitment reductions will be required 
upon any material sale of assets. The Facility is subject to various 
covenants including the ratio of indebtedness to annualized operating cash 
flow and the ratio of annualized operating cash flow to interest expense.  
Subsequent to June 30, 1997, the Company entered into an interest hedge 
agreement for $80,000,000 of the Facility that limits interest rates to no 
more than 7.85% for a minimum of 3 years.

Net cash provided by operating activities during the six months ended June 
30, 1997 and 1996 was $5,304,392 and $4,346,741, respectively, with the 
primary source being an increase in depreciation and amortization.

Net cash used in investing activities during the six months ended June 30, 
1997 and 1996 was $100,742,421 and $13,214,989, respectively. The principal 
uses of cash used in investing in the six months ended June 30, 1997 were for 
the asset purchase of Unity Cellular System, Inc. and Northern Maine, and 
for the purchase of property and equipment for the Company's network, switch 
and construction of the digital microwave network and equipment purchased for 
the Company's phone rental program.

Net cash provided by financing activities during the six months ended June 
30, 1997 and 1996 was $97,926,894 and $9,047,548, respectively. As noted above 
during the second quarter the Company entered into a revolving credit 
agreement and repaid all long-term debt outstanding under the Company's 
existing loan agreement with the St. Paul Bank for Cooperatives.

FORWARD LOOKING STATEMENTS

Forward-looking statements herein are made pursuant to the safe harbor 
provisions of the Private Securities Litigation Reform Act of 1995. There are 
certain important factors that could cause results to differ materially from 
those anticipated by some of the statements made herein. Investors are 
cautioned that all forward-looking statements involve risks and 
uncertainties. Such factors include but are not limited to: economic 
conditions, customer growth rates and the rate at which customer acquisition 
costs are recovered, higher than planned operating expenses and capital 
expenditures, competition from other cellular operators and the financial 
uncertainties associated with managing the Company's market expansion through 
the Wireless Alliance joint venture and the Unity Cellular System, Inc. 
acquisition.

                                        13
<PAGE>


PART II.  OTHER INFORMATION

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY-HOLDERS.

     (a)  The Company held its Annual Meeting of Shareholders on May 22, 1997.

     (c)  The following matters were considered:

     1.   Election of two Class III Directors, each to serve a three year 
          term. The vote was as follows for each of the nominees:

          NAME                      AFFIRMATIVE            AUTHORITY WITHHELD

          Richard P. Ekstrand       17,586,760             91,957
                                    ----------------       ------------------

          George W. Wikstrom        17,592,675             86,042
                                    ----------------       ------------------

     2.   An amendment to increase the number of shares in the Stock 
          Compensation Plan to 890,000. Voting on approval of the amendment 
          was as follows: 13,560,688 shares in favor, 1,763,439 opposed, 
          1,147,303 abstentions, and 1,207,287 broker nonvotes.

     3.   Adoption of an Employee Stock Purchase Plan. Voting on approval of 
          the Plan was as follows: 14,410,578 shares in favor, 912,489  
          opposed, 1,152,553 abstentions, and 1,203,097 broker nonvotes.

     4.   Ratification of Arthur Andersen LLP as independent auditors. Voting 
          on ratification was 17,584,144 shares in favor, 81,293 opposed, 
          13,280  abstentions, and zero broker nonvotes.

ITEM 6.   EXHIBITS AND REPORTS ON FORM 8-K 

     (a)  Exhibits

           2.2 Partnership Interest Purchase Agreement dated April 28, 1997 
               by and between Cellco and Partnership dba Bell Atlantic NYNEX 
               Mobile, Inc. and MRCC, Inc. (filed as an exhibit to Report on
               Form 8-K dated May 1, 1997 and incorporated herein by reference)


           10  Loan Agreement dated May 1, 1997 among the Registrant and The 
               Toronto Dominion Bank, Bank Boston, N.A., St. Paul Bank for 
               Cooperatives, CoBank, Fleet National Bank, First National Bank 
               of Maryland, Societe Generale, New York Branch, and Merita 
               Bank Ltd New York Branch (the "Banks"), BankBoston, N.A. and 
               St. Paul Bank for Cooperatives (the "Co-Agents"), and Toronto 
               Dominion (Texas), Inc. (the "Administrative Agent").
               (filed as an exhibit to Report on Form 8-K dated May 1, 1997
               and incorporated herein by reference)

           27  Financial Data Schedule

     (b)  Reports on Form 8-K
          
          A Report on Form 8-K dated May 1, 1997, was filed during the 
          quarter ended June 30, 1997, reporting under Item 2 the purchase 
          of certain assets of Unity Cellular Systems, Inc. and Intercel 
          Licenses Inc. and the acquisition of a 49% interest in Northern Maine
          Cellular Partnership and filing under Item 7 a copy of the agreement 
          for the purchase of the partnership interest and the loan agreement 
          with The Toronto Dominion Bank, et al. 
          
          An amendment to the Report on Form 8-K discussed above containing 
          required financial statements was filed on July 15, 1997.


                                        14

<PAGE>



                                   SIGNATURES

     Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this amendment to be signed
on its behalf by the undersigned, thereunto duly authorized.

                                        RURAL CELLULAR CORPORATION
                                             (Registrant)



     Dated: August 13, 1997              /s/ Richard P. Ekstrand
            ---------------             --------------------------------------
                                        Richard P. Ekstrand
                                        President and Chief Executive Officer
               
               
     Dated: August 13, 1997              /s/ Wesley E. Schultz
            ---------------             --------------------------------------
                                        Wesley E. Schultz
                                        Vice President and Chief Financial
                                        Officer
                                        (Principal Financial Officer)



                                            15


 

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
COMPANY'S FINANCIAL STATEMENTS FOR THE SIX MONTHS ENDED JUNE 30, 1997 AND 
IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               JUN-30-1997
<CASH>                                       2,726,364
<SECURITIES>                                         0
<RECEIVABLES>                               11,121,470
<ALLOWANCES>                                   631,448
<INVENTORY>                                  1,414,567
<CURRENT-ASSETS>                            15,682,139
<PP&E>                                      83,312,201
<DEPRECIATION>                              18,032,748
<TOTAL-ASSETS>                             164,280,958
<CURRENT-LIABILITIES>                       17,012,360
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        88,533
<OTHER-SE>                                  34,669,964
<TOTAL-LIABILITY-AND-EQUITY>               164,280,958
<SALES>                                        291,897
<TOTAL-REVENUES>                            21,648,920
<CGS>                                          916,809
<TOTAL-COSTS>                                5,915,349
<OTHER-EXPENSES>                            14,982,827
<LOSS-PROVISION>                               594,255
<INTEREST-EXPENSE>                           1,646,915
<INCOME-PRETAX>                              (237,855)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                          (237,855)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 (237,855)
<EPS-PRIMARY>                                   (0.03)
<EPS-DILUTED>                                   (0.03)
        

</TABLE>


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