RURAL CELLULAR CORP
10-Q, 1998-08-11
RADIOTELEPHONE COMMUNICATIONS
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                   SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                    FORM 10-Q

(Mark One)

     (X) QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
       EXCHANGE ACT OF 1934 for the quarterly period ended June 30, 1998.

     ( ) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
   EXCHANGE ACT OF 1934 for the transition period from __________to__________.



                         Commission File Number 0-27416


                               

                           RURAL CELLULAR CORPORATION
             (Exact name of registrant as specified in its charter)


               MINNESOTA                                    41-1693295
     (STATE OR OTHER JURISDICTION OF                   (I.R.S. EMPLOYER
       INCORPORATION OR ORGANIZATION)                   IDENTIFICATION NO.)


                                   PO Box 2000
                              3905 Dakota Street SW
                           Alexandria, Minnesota 56308
                                 (320) 762-2000
(Address,  including zip code,  and telephone  number,  including  area code, of
registrant's principal executive offices)




Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days. YES(X) NO( )

Number of shares of common stock outstanding as of the close of business on July
30, 1998:
                               Class A 7,636,754
                               Class B 1,260,668



<PAGE>


                                TABLE OF CONTENTS
                                                                     Page Number
PART I. - FINANCIAL INFORMATION

Item 1. Financial Statements

          Condensed Consolidated Balance Sheets-
           of June 30, 1998 and December 31, 1997..........................3

          Consolidated Statements of Operations-
           Three and six months ended June 30, 1998 and 1997...............5

          Condensed Consolidated Statements of Cash Flows-
           Six months ended June 30, 1998 and 1997.........................6

          Notes to Condensed Consolidated Financial Statements.............7

Item 2. Management's Discussion and Analysis
         of Financial Condition and Results of Operations................ 11

PART II. - OTHER INFORMATION

Item 2. Changes in Securities and Use of Proceeds.........................16

Item 4. Submission of Matters to a Vote of Security-Holders.............. 16

Item 6. Exhibits and Reports on Form 8-K..................................16

        Signature page....................................................17

                                        2
<PAGE>


PART I.    FINANCIAL INFORMATION
ITEM 1.    FINANCIAL STATEMENTS



                   RURAL CELLULAR CORPORATION AND SUBSIDIARIES
                      CONDENSED CONSOLIDATED BALANCE SHEETS

                                   (Unaudited)

                                     ASSETS

<TABLE>
<CAPTION>

                                                                                 June 30,              December 31,

                                                                                   1998                1997
<S>                                                                            <C>                 <C>
CURRENT ASSETS:
   Cash................................................................        $ 123,898,765       $   1,994,628
   Accounts receivable, less allowance of $1,410,000 and $1,146,000 ...           10,610,581           9,621,032
   Other current assets................................................            1,713,935           2,540,161
                                                                                ------------        ------------
     Total current assets..............................................          136,223,281          14,155,821
                                                                                ------------        ------------

PROPERTY  AND  EQUIPMENT,  less  accumulated
     depreciation  of  $31,570,000 and $23,874,000.....................           86,830,854          77,920,283
                                                                                ------------        ------------

LICENSES AND OTHER ASSETS:
   Licenses and other intangible assets, less accumulated amortization
     of $2,593,000 AND $1,490,000......................................           80,213,559          81,348,237
   Other assets, less accumulated amortization of $402,000 and $178,000           13,256,725           8,163,727
                                                                                ------------        ------------
     Total licenses and other assets...................................           93,470,284          89,511,964
                                                                                ------------        ------------
                                                                               $ 316,524,419       $ 181,588,068
                                                                                ============        ============
</TABLE>



         The accompanying notes are an integral part of these condensed
                          consolidated balance sheets.

                                        3
<PAGE>


                   RURAL CELLULAR CORPORATION AND SUBSIDIARIES
                      CONDENSED CONSOLIDATED BALANCE SHEETS

                                 (Unaudited)

                      LIABILITIES AND SHAREHOLDERS' EQUITY
<TABLE>
<CAPTION>

                                                                                   June 30,      December 31,

                                                                                    1998            1997
<S>                                                                             <C>              <C>
CURRENT LIABILITIES:
   Accounts payable ...........................................................  $  6,020,387    $   7,959,778
   Advance billings and customer deposits .....................................     1,977,010        2,541,015
   Other accrued expenses .....................................................     5,326,444        3,141,559
                                                                                  -----------      -----------
   Total current liabilities ..................................................    13,323,841       13,642,352

LONG-TERM DEBT ................................................................   148,896,621      128,000,000
                                                                                  -----------      -----------

     Total liabilities ........................................................   162,220,462      141,642,352
                                                                                  -----------      -----------

MINORITY INTEREST .............................................................     4,272,535        6,215,480
                                                                                  -----------      -----------

EXCHANGEABLE PREFERRED STOCK ..................................................   120,670,573               --
                                                                                  -----------      -----------

SHAREHOLDERS' EQUITY:
   Class A common stock; $.01 par value; 15,000,000 shares ....................        76,341           75,926
      authorized; 7,634,104 and 7,592,628 issued and outstanding
   Class B common stock; $.01 par value; 5,000,000 shares .....................        12,607           12,607
      authorized; 1,260,668  shares issued and outstanding
   Additional paid-in capital .................................................    34,844,797       34,445,849
   Accumulated deficit ........................................................    (5,572,896)        (804,146)
                                                                                  -----------      -----------
     Total shareholders' equity ...............................................    29,360,849       33,730,236
                                                                                  -----------      -----------
                                                                                 $316,524,419     $181,588,068
                                                                                  ===========      ===========
</TABLE>

         The accompanying notes are an integral part of these condensed
                          consolidated balance sheets.

                                        4
<PAGE>


                               RURAL CELLULAR CORPORATION AND SUBSIDIARIES
                             CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                               (Unaudited)
<TABLE>
<CAPTION>


                                                        Three months ended June 30,      Six months ended June 30,

                                                             1998            1997            1998           1997
<S>                                                     <C>             <C>             <C>             <C>
REVENUES:
   Service ..........................................   $ 14,164,138    $ 10,684,233    $ 26,882,963    $ 17,592,475
   Roamer ...........................................      3,119,951       2,447,067       4,877,929       3,764,548
   Equipment ........................................        388,051         195,183         708,424         291,897
                                                          ----------      ----------      ----------      ----------
   Total revenues ...................................     17,672,140      13,326,483      32,469,316      21,648,920
                                                          ----------      ----------      ----------      ----------


OPERATING EXPENSES:
   Network costs ....................................      3,821,030       2,998,325       7,448,763       4,998,540
   Cost of equipment sales ..........................      1,085,487         629,433       1,969,529         916,809
   Selling, general and administrative ..............      7,555,554       6,260,999      14,145,438      10,687,572
   Depreciation and amortization ....................      4,846,046       2,926,729       9,065,186       4,889,510
                                                          ----------      ----------      ----------      ----------
     Total operating expenses .......................     17,308,117      12,815,486      32,628,916      21,492,431
                                                          ----------      ----------      ----------      ----------

OPERATING INCOME (LOSS) .............................        364,023         510,997        (159,600)        156,489
                                                          ----------      ----------      ----------      ----------

OTHER INCOME (EXPENSE):
     Interest expense ...............................     (3,205,217)     (1,431,706)     (5,615,376)     (1,646,915)
     Interest and dividend income ...................        952,431          37,688       1,230,969         100,035
     Equity in earnings (losses) of unconsolidated
           affiliates ...............................       (149,374)          8,315        (297,825)         27,124
       Minority interest ............................      1,205,101         676,858       1,942,945       1,125,412
                                                          ----------      ----------      ----------      ----------
     Other expense, net .............................     (1,197,059)       (708,845)     (2,739,287)       (394,344)
                                                          ----------      ----------      ----------      ----------
LOSS BEFORE INCOME TAX ..............................       (833,036)       (197,848)     (2,898,887)       (237,855)
INCOME TAX PROVISION ................................             --              --              --              --
NET LOSS ............................................       (833,036)       (197,848)     (2,898,887)       (237,855)
                                                          ----------      ----------      ----------      ----------
PREFERRED STOCK DIVIDEND ............................     (1,869,863)             --      (1,869,863)             --
                                                          ----------      ----------      ----------      ----------
NET LOSS APPLICABLE TO COMMON SHARES ................   $ (2,702,899)   $   (197,848)   $ (4,768,750)   $   (237,855)
                                                          ==========      ==========      ==========      ==========
NET LOSS PER BASIC  AND DILUTED COMMON SHARES........   $      (0.30)   $      (0.02)   $      (0.54)   $      (0.03)
                                                          ==========      ==========      ==========      ==========
WEIGHTED AVERAGE COMMON SHARES OUTSTANDING, BASIC AND
     DILUTED ........................................      8,879,907       8,853,296       8,874,142       8,853,296

</TABLE>

   The accompanying notes are an integral part of these condensed consolidated
                              financial statements.


                                        5
<PAGE>



                               RURAL CELLULAR CORPORATION AND SUBSIDIARIES
                             CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                               (Unaudited)

<TABLE>
<CAPTION>

                                                                    Six months ended June 30,
                                                                  1998               1997
<S>                                                          <C>              <C>
OPERATING ACTIVITIES:
Net loss .................................................   $  (4,768,750)   $    (237,855)
Adjustments to reconcile to net cash provided by (used in)
operating activities:
     Depreciation and amortization .......................       9,065,186        4,889,510
     Equity in (earnings) losses of unconsolidated
       affiliates.........................................         306,165          (27,124)
     Change in minority interest .........................      (1,942,945)      (1,125,412)
     Dividend requirement on preferred stock .............       1,869,863               --
     Other ...............................................        (126,187)         (32,373)
     Change in other operating elements:
          Accounts receivable ............................        (989,549)      (1,891,610)
          Other current assets ...........................         826,225          426,900
          Accounts payable ...............................      (2,030,573)       2,192,247
          Other current liabilities ......................        (248,983)       1,110,109
                                                               -----------      -----------
          Net cash provided by operating activities ......       1,960,452        5,304,392
                                                               -----------      -----------
INVESTING ACTIVITIES:
     Purchases of property and equipment, net ............     (16,656,261)     (14,993,635)
     Gain on hedge rate transaction ......................       1,003,000               --
     Purchases of Unicel and Northern Maine ..............              --      (85,958,935)
     Other ...............................................      (1,004,873)         210,149
                                                               -----------      -----------
          Net cash used in investing activities ..........     (16,658,134)    (100,742,421)
                                                               -----------      -----------
FINANCING ACTIVITIES:
     Stock options exercised .............................         399,363               --
     Proceeds from issuance of senior subordinated notes .     125,000,000               --
     Proceeds from issuance of preferred stock ...........     125,000,000               --
     Proceeds from issuance of long-term debt ............      15,625,000      117,195,000
     Repayments of long-term debt ........................    (120,625,000)     (18,130,902)
     Payments of debt issuance costs .....................      (8,797,544)      (1,137,204)
                                                               -----------      -----------
          Net cash provided by financing activities ......     136,601,819       97,926,894
                                                               -----------      -----------
NET INCREASE IN CASH .....................................     121,904,137        2,488,865
CASH, at beginning of period .............................       1,994,628          237,499
                                                               -----------      -----------
CASH, at end of period ...................................   $ 123,898,765    $   2,726,364
                                                               ===========      ===========


</TABLE>

   The accompanying notes are an integral part of these condensed consolidated
                             financial statements.


                                        6
<PAGE>



                   RURAL CELLULAR CORPORATION AND SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                   (Unaudited)

1)   BASIS OF PRESENTATION:

The accompanying  condensed  consolidated  financial  statements for the periods
ended June 30,1998 and 1997 have been prepared by Rural Cellular Corporation and
subsidiaries (the "Company") without audit. In the opinion of management, normal
recurring  adjustments  necessary  to  present  fairly the  financial  position,
results of operations, and cash flows for all periods presented have been made.

Certain  information  and footnote  disclosures  normally  included in financial
statements prepared in accordance with generally accepted accounting  principles
have  been  condensed  or  omitted.   It  is  suggested  that  these   condensed
consolidated  financial  statements be read in conjunction with the consolidated
financial  statements and the notes thereto  included in the Company's Report on
Form 10-K for the year ended  December 31, 1997.  The results of operations  for
the period ended June 30, 1998 are not  necessarily  indicative of the operating
results for the full fiscal year or for any other interim periods.

2)   ACQUISITIONS:

Unity Cellular System, Inc.

Effective May 1, 1997,  the Company  consummated  the  acquisition  of the Maine
wireless telephone  operations and related assets of Unity Cellular System, Inc.
and related cellular and microwave licenses from InterCel, Inc. In addition, the
Company  acquired  Unity's 51% interest in Northern Maine Cellular  Partnership.
The Company also acquired the remaining 49% interest in Northern  Maine Cellular
Partnership  from  an  unrelated  third  party.  The  acquisitions   (the  "MRCC
Acquisitions")  have been accounted for under the purchase method of accounting.
The Company  operates its Maine  operations  through a wholly owned  subsidiary,
MRCC, Inc.

The following unaudited pro forma information  presents the consolidated results
of operations as if the  acquisitions  had occurred as of January 1, 1997.  This
summary is not  necessarily  indicative of what the results of operations of the
Company  and the  acquired  entities  would  have been if they had been a single
entity  during  such  period,  nor  does it  purport  to  represent  results  of
operations for any future periods.


                                      THREE MONTHS             SIX MONTHS
                                   ENDED JUNE 30, 1997     ENDED JUNE 30, 1997

Total revenues                          $14,647,577           $26,466,855
Operating income                            494,814                89,103
Net loss                                $  (987,933)          $(2,832,684)
Basic and diluted net loss per share    $      (.11)          $      (.32)

                                        7
<PAGE>

3)   LONG TERM DEBT:

The Company has entered into  three-year  interest rate swap agreements with two
commercial  banks in order to manage the  relationship  of its fixed rate versus
floating rate debt.  Income and expense  associated with swap  transactions  are
accrued over the periods  prescribed by the contracts.  These agreements,  which
relate to $80 million of debt, effectively increased the Company's interest rate
on the debt by  approximately  .3% for the six months  ended June 30,  1998.  In
anticipation  of the offering of the $125 million in 9 5/8% Senior  Subordinated
Notes  due  2008  (the  "Senior   Subordinated   Notes")  and  $125  million  in
exchangeable  preferred stock (the "Exchangeable  Preferred Stock"), the Company
also entered into a $150 million hedge  agreement.  On May 12, 1998, the Company
settled the hedge  agreement  resulting in a gain of $1.0 million.  This gain is
being charged  against  interest  expense over the lives of the underlying  debt
instruments.

On May 14, 1998,  the Company  closed on the  placement  of Senior  Subordinated
Notes.  The Senior  Subordinated  Notes  accrue  interest at 9 5/8% from May 14,
1998.  Payments of interest  will be made on May 15 and November 15 of each year
commencing November 15, 1998.

On July 1, 1998, the Company  replaced its $160 million existing credit facility
("Existing  Credit  Facility")  with a $300 million  credit  facility  (the "New
Credit  Facility").  The Company had the following debt  outstanding at June 30,
1998 and December 31, 1997:

LONG-TERM DEBT                     JUNE 30, 1998  DECEMBER 31, 1997

Deferred gain on hedge agreement   $    896,621   $         --
Existing Credit Facility             23,000,000    128,000,000
New Credit Facility                          --             --    
9 5/8% Senior Subordinated Notes    125,000,000             --
                                   ------------   ------------
                                   $148,896,621   $128,000,000


4)   SENIOR EXCHANGEABLE PREFERRED STOCK

On May 14, 1998, the Company  completed the placement of $125 million of 11 3/8%
Exchangeable Preferred Stock. The Exchangeable Preferred Stock has a liquidation
preference  of $1,000  per share and is  recorded  at fair  value on the date of
issuance less issuance costs. The Exchangeable  Preferred Stock is senior to all
classes of junior  preferred  stock and common stock of the Company with respect
to dividend rights and rights on liquidation,  winding-up and dissolution of the
Company.  The  Exchangeable  Preferred Stock is non-voting,  except as otherwise
required by law and as provided in the Certificate of Designation.  Dividends on
all shares of  Exchangeable  Preferred Stock will be cumulative and accrue at 11
3/8% per annum from May 14, 1998 and may be paid,  at the Company's  option,  on
any dividend payment date occurring on or before May 15, 2003, either in cash or
by the issuance of additional  shares of Exchangeable  Preferred Stock having an
aggregate  liquidation  preference  equal  to  the  amount  of  such  dividends.
Thereafter  all dividends will be payable in cash only. As of June 30, 1998, the
Company has accrued  $1.9  million in preferred  stock  dividends  which will be
distributed on August 15, 1998.

5) SUPPLEMENTAL DISCLOSURE OF CONDENSED CONSOLIDATED CASH FLOW INFORMATION:

                                                          Six Months Ended
                                                               June 30,
                                                       -----------------------
                                                          1998         1997
                                                       ------------- ---------
Cash paid during the period for interest                 $5,496,561 $1,081,863
Cash paid (received) during the period for income taxes  $    1,250 $ (250,000)

                                        8
<PAGE>

6)   SUBSEQUENT EVENTS:

Effective  July 1, 1998, the Company  completed the  acquisition of the Vermont,
New  Hampshire,   New  York  and  Massachusetts   cellular  telephone  licenses,
operations and related assets of Atlantic  Cellular  Company L.P. and one of its
subsidiaries  ("Atlantic"),  an independent  provider of wireless  communication
services in the New England  region.  As  consideration  for the  acquisition of
Atlantic,  the Company paid  approximately $256 million in cash. Under the terms
of the agreement, the Company acquired a contiguous, multi-state service area of
21,000 square miles,  encompassing  approximately  1.1 million POPS ("population
served")and  74,000 customers.  The cellular  properties  acquired from Atlantic
include: (i) the entire state of Vermont (RSA 1, RSA 2, and the Burlington MSA);
(ii) western New Hampshire  (RSA 1); (iii) the  northeastern  corner of New York
(RSA 2); and (iv) northwestern  Massachusetts (RSA 1). In addition,  the Company
has  acquired  Atlantic's  long  distance  business.  The Company  operates  its
Atlantic operations as RCC Atlantic, Inc.

Effective  July  31,  1998,  the  Company   completed  the  acquisition  of  the
outstanding stock of Western Maine Cellular ("WMC"),  a wholly-owned  subsidiary
of  Utilities,  Inc.,  for  approximately  $7.5  million in cash.  WMC  provides
cellular service to western Maine RSA 1 which  incorporates a 3,700  square-mile
service area of western Maine encompassing 83,000 POPs and serves  approximately
2,500 customers.

The $263.5  million used to acquire both  Atlantic and WMC was financed  through
borrowings  under the New Credit  Facility and the proceeds from the issuance of
the Senior  Subordinated  debt. The  acquisitions  of Atlantic and WMC have been
accounted for under the purchase method of accounting.

                                        9
<PAGE>



9.   SEGMENT INFORMATION:

The Company's  consolidated  financial  statements consist of the business units
RCC Cellular and Wireless  Alliance,  LLC  ("Wireless  Alliance").  RCC Cellular
includes  cellular  and paging  operations  in  Minnesota  and  Maine.  Wireless
Alliance,  a joint  venture that  commenced  cellular  reselling  operations  in
November 1996 and launched its first PCS networks in the second quarter of 1998,
is  51%-owned by the Company and  49%-owned by APT Inc.,  an affiliate of Aerial
Communications, Inc.

Information  about the Company's  operations in its business units for the three
and six months ended June 30, 1998 and 1997 is as follows:

<TABLE>
<CAPTION>


(Dollars in thousands)                          Three months ended         Six months ended
                                                       June 30                  June 30

                                                 1998         1997         1998       1997
<S>                                          <C>          <C>          <C>          <C>
STATEMENT OF OPERATIONS:
Revenues
  RCC Cellular ...........................   $  14,483    $  11,681    $  26,535    $  19,195
  Wireless Alliance LLC ..................       3,189        1,645        5,934        2,454
                                                ------       ------       ------       ------
     Total revenue .......................      17,672       13,326       32,469       21,649

Operating expenses
  RCC Cellular ...........................      12,001        9,789       23,129       16,742
  Wireless Alliance LLC ..................       5,307        3,026        9,500        4,750
                                                ------       ------       ------       ------
     Total operating expenses ............      17,308       12,815       32,629       21,492

Operating income (loss)
  RCC Cellular ...........................       2,482        1,892        3,406        2,453
  Wireless Alliance LLC ..................      (2,118)      (1,381)      (3,566)      (2,296)
                                                ------       ------       ------       ------
      Total operating income (loss) ......         364          511         (160)         157

Depreciation and amortization
  RCC Cellular ...........................       4,091        2,805        7,940        4,713
  Wireless Alliance LLC ..................         756          122        1,125          176
                                                ------       ------       ------       ------
       Total depreciation and amortization       4,847        2,927        9,065        4,889

OTHER OPERATING DATA:
EBITDA
  RCC Cellular ...........................       6,573        4,697       11,346        7,166
  Wireless Alliance LLC ..................      (1,362)      (1,259)      (2,441)      (2,120)
                                                ------       ------       ------       ------
       Total EBITDA ......................       5,211        3,438        8,905        5,046

Capital expenditures
  RCC Cellular ...........................       5,638       10,507       10,744       13,600
  Wireless Alliance LLC ..................       2,388          879        5,862        1,394
                                                 -----       ------       ------       ------
       Total capital expenditures ........       8,026       11,386       16,606       14,994

BALANCE SHEET DATA (END OF PERIOD)
Property and equipment
  RCC Cellular ...........................                               103,374       81,554
  Wireless Alliance LLC ..................                                15,027        1,758
                                                                         -------       ------
       Total property and equipment ......                               118,401       83,312

                                       10

</TABLE>

<PAGE>

Item 2. MANAGEMENT'S  DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
          OF OPERATIONS

As a result of the MRCC  Acquisitions,  the Company's  operating results for the
first and second  quarters of 1998 and 1997 may not be  comparable or indicative
of future performance.

RESULTS OF OPERATIONS

The following table presents certain  consolidated  statement of operations data
as a percentage of total revenues as well as other  financial and operating data
for the periods indicated.
<TABLE>
<CAPTION>

                                                              Three months            Six months
                                                             ended June 30,            June 30,

                                                              1998       1997     1998       1997

<S>                                                           <C>       <C>       <C>       <C>
REVENUES:
   Service ...............................................      80.1%     80.1%     82.8%     81.3%
   Roamer ................................................      17.7      18.4      15.0      17.4
   Equipment .............................................       2.2       1.5       2.2       1.3
                                                               -----     -----     -----     -----

Total revenues ...........................................     100.0     100.0     100.0     100.0
                                                               -----     -----     -----     -----

OPERATING EXPENSES:
   Network costs .........................................      21.6      22.5      22.9      23.1
   Cost of equipment sales ...............................       6.1       4.7       6.1       4.2
   Selling, general and administrative ...................      42.8      47.0      43.6      49.4
   Depreciation and amortization .........................      27.4      22.0      27.9      22.6
                                                               -----     -----     -----     -----

Total operating expenses .................................      97.9      96.2     100.5      99.3
                                                               -----     -----     -----     -----

OPERATING  INCOME  (LOSS).................................       2.1       3.8      (0.5)      0.7
                                                               -----     -----     -----     -----

OTHER INCOME (EXPENSE):
   Interest expense ......................................     (18.1)    (10.8)    (17.3)     (7.6)
   Interest and dividend income ..........................       5.4       0.3       3.8       0.5
   Equity in earnings of unconsolidated affiliates .......      (0.8)      0.1      (0.9)      0.1
   Minority interest .....................................       6.8       5.1       6.0       5.2
                                                               -----     -----     -----     -----
Other expense, net .......................................      (6.7)     (5.3)     (8.4)     (1.8)
                                                               -----     -----     -----     -----
LOSS BEFORE INCOME TAX....................................      (4.6)     (1.5)     (8.9)     (1.1)
INCOME TAX PROVISION......................................        --        --        --        --
NET LOSS..................................................      (4.6)     (1.5)     (8.9)     (1.1)
                                                               -----     -----     -----     -----
PREFERRED STOCK DIVIDEND..................................     (10.6)       --      (5.8)       --
                                                               ------    -----     -----     -----
NET LOSS APPLICABLE TO COMMON SHARES .....................     (15.2)%    (1.5)%   (14.7)%    (1.1)%
                                                               =====     =====    ======     =====

EBITDA (1)................................................      29.5%     25.8%     27.4%     23.3%
ADJUSTED EBITDA (1).......................................      45.4%     40.2%     42.8%     37.3%

</TABLE>

                                       11
<PAGE>

<TABLE>
<CAPTION>


Other Operating Data                          Three months ended               Six months ended
                                                   June 30,                         June 30,

                                              1998              1997         1998          1997
POP's: (2)
<S> ......................................   <C>           <C>           <C>           <C>
  RCC Cellular ...........................    1,148,000     1,120,000     1,148,000     1,120,000
  Wireless Alliance LLC ..................      708,000       516,000       708,000       516,000
                                              ---------     ---------     ---------     ---------
        Total POP's ......................    1,856,000     1,636,000     1,856,000     1,636,000

Customers at period end:
  RCC Cellular ...........................       91,814        77,129        91,814        77,129
  Wireless Alliance LLC ..................       19,373        10,424        19,373        10,424
  Other ..................................       10,514         7,787        10,514         7,787
                                              ---------     ---------     ---------     ---------
        Total customers ..................      121,701        95,340       121,701        95,340

Penetration: (3)
  RCC Cellular ...........................          8.0%          6.9%          8.0%          6.9%
  Wireless Alliance LLC ..................          2.7%          2.0%          2.7%          2.0%

Retention: (4)
  RCC Cellular ...........................         98.8%         98.3%         98.7%         98.6%
  Wireless Alliance LLC ..................         97.7%         99.1%         97.5%         99.1%

Average monthly revenue per customer (5)
  RCC Cellular ...........................          $53           $58           $50           $56
  Wireless Alliance LLC ..................          $56           $65           $54           $61

Acquisition cost per customer: (6)
  RCC Cellular ...........................         $395          $442          $418          $419
  Wireless Alliance LLC ..................         $464          $247          $461          $233

Cell sites
  RCC Cellular ...........................          134           112           134           112
  Wireless Alliance LLC ..................           34             0            34             0


</TABLE>



1)EBITDA  is the  sum of  earnings  before  interest,  taxes,  depreciation  and
amortization  and is  utilized  as a  performance  measure  within the  cellular
industry.  EBITDA is not  intended to be a  performance  measure  that should be
regarded as an  alternative  for other  performance  measures  and should not be
considered in isolation.  EBITDA is not a measurement  of financial  performance
under generally accepted accounting principles and does not reflect all expenses
of doing business (e.g., interest expense,  depreciation).  Accordingly,  EBITDA
should  not  be  considered  as  having  greater  significance  than  or  as  an
alternative  to net income or  operating  income as an  indicator  of  operating
performance or to cash flows as a measure of liquidity.  Moreover,  "EBITDA," as
used herein,  may differ from "Operating Cash Flow." Adjusted EBITDA  represents
EBITDA excluding Wireless Alliance's EBITDA.

2)Source  1990 census,  updated for July 1, 1997  estimates,  of the  U.S.Census
Bureau

3)Represents  the ratio of  cellular  customers  at the end of the
period  to total POPs.

4) Determined for each period by dividing total cellular customers discontinuing
service  during such period by the average  cellular  customers  for such period
(customers  at the  beginning  of the period  plus  customers  at the end of the
period,  divided by two),  dividing  that  result by the number of months in the
period, and subtracting such result from one.

5) Determined for each period by dividing the sum of access,  airtime,  roaming,
long distance, features, connections, disconnection, and other revenues for such
period by average cellular customers for such period (customers at the beginning
of the period  plus  customers  at the end of the period,  divided by two),  and
dividing that result by the number of months in such period
                                       12
<PAGE>

6)Determined for each period by dividing selling and marketing  expenses,  costs
of equipment sales, and depreciation of rental telephone  equipment by the gross
cellular customers added during such period.

THREE AND SIX MONTHS ENDED JUNE 30, 1998 AND JUNE 30, 1997

REVENUES
Service  revenues for the three months  ended June 30, 1998  increased  32.6% to
$14.2  million from $10.7 million in 1997.  Service  revenues for the six months
ended June 30, 1998  increased  52.8% to $26.9 million from $17.6 million in the
comparable  period of 1997.  The growth for the three and six months  ended June
30, 1998 was  primarily  due to the increase in the number of customers  and the
MRCC  Acquisitions,  partially offset by a decrease of,  respectively,  8.6% and
10.7% in the  average  revenue  per RCC  Cellular  customer  and a decrease  of,
respectively, 13.8% and 11.5% in average revenue per Wireless Alliance customer.
The rate at which new customers were added to existing markets for the three and
six months ended June 30, 1998 decreased to 6.4% and 9.6% in 1998 from 11.7% and
24.8% in 1997. There were no new customers added through  acquisition during the
three and six months ended June 30, 1998 as compared to 66.5% of the  additional
customers being added through  acquisition  during the six months ended June 30,
1997.

Roamer revenues for the three months ended June 30, 1998 increased 27.5% to $3.1
million from $2.5 million in 1997. Roamer revenues for the six months ended June
30, 1998  increased  29.6% to $4.9 million  from $3.8 million in the  comparable
period  of  1997.  Roamer  revenues  have  increased  due to the  activation  of
additional cell sites and  acquisitions of new service areas. As a percentage of
cellular revenues  (excluding the impact of Wireless Alliance) roaming revenues,
for the three months ended June 30, 1998,  have increased to 21.6% from 20.9% in
1997.  For the six months ended June 30, 1998,  roamer  revenues  decreased as a
percentage of cellular  revenues  from 19.6% in 1997 to 18.4% in 1998.  Wireless
Alliance had no roamer  revenues in either 1998 or 1997 because it was primarily
engaged in reselling cellular services. The Company expects Wireless Alliance to
generate roamer revenues in the third and fourth quarters of 1998.


OPERATING EXPENSES

Network  costs  include  switching  and  transport  expenses  and  the  expenses
associated with the maintenance and operation of the Company's  wireless network
facilities,  as well as charges from other service  providers for resold minutes
and services.  Network cost for the three months ended June 30, 1998,  increased
27.4% to $3.8 million from $3.0 million in 1997,  but  decreased as a percentage
of total  revenues to 21.6% in 1998 from 22.5% in 1997. For the six months ended
June 30, 1998,  network costs  increased 49.0% to $7.5 million from $5.0 million
for the comparable period of the prior year.  Network costs remained  relatively
constant  as a  percentage  of sales at 22.9% for the six months  ended June 30,
1998 as  compared  to 23.1% in 1997.  The  increase  in network  costs  resulted
primarily from expenses  incurred by Wireless Alliance and MRCC, which more than
offset  network  cost   reductions  in  the  Company's   Minnesota   operations.
Contributing to the reduction of network costs in the Minnesota service area was
the completed  installation of the Company's Mobile  Telephone  Switching Office
("MTSO") in the third quarter of 1997,  thereby  reducing the Company's  network
costs for switching  services  provided by Switch 2000, Inc., an  unconsolidated
affiliate.  Network costs for Wireless Alliance increased to $2.5 million in the
second quarter of 1998 from $1.4 million in the  comparable  period of 1997. The
increase is attributed to additional  network costs  associated  with  increased
customers.

Selling,   general,  and  administrative  ("SG&A")  expenses  include  salaries,
benefits,  and  operating  expenses  such as  marketing,  commissions,  customer
support,  accounting,  administration,  and billing. SG&A expenses for the three
months  ended June 30, 1998  increased  20.7% to $7.6  million in 1998 from $6.3
million in 1997. For the six months ended June 30, 1998, SG&A increased 32.4% to
$14.2 million from $10.7 million in the comparable period of the prior year. The
increase in SG&A for the three months ended June 30,1998 resulted primarily from
additional  costs  related to MRCC and a $438,000  increase in costs of Wireless
Alliance.  As a percentage of total  revenues for the three and six months ended
June 30, 1998, SG&A decreased to 42.8% and 43.6%,  respectively,  from 47.0% and
49.4%,respectively,  in 1997 reflecting economies gained through the acquisition
of MRCC and the growth of Wireless Alliance.
                                       13
<PAGE>

Depreciation  and  amortization  expense for the three and six months ended June
30,  1998  increased  65.6% and 85.4%,  respectively,  to $4.9  million and $9.1
million from $2.9 million and $4.9  million in 1997.  The increase  reflects the
Company's continued construction and acquisition efforts, and its investments in
network  facilities,  including  the  Company's  launch of PCS services  through
Wireless Alliance, a newly installed MTSO, and rental equipment.

OTHER INCOME (EXPENSE)

Interest  expense for the three and six months ended June 30, 1998  increased to
$3.2 million and $5.6 million, respectively,  from $1.4 million and $1.6 million
in 1997.  The  increase in interest  expense was  primarily a result of interest
incurred  on the  $125  million  in  Senior  Subordinated  Notes  combined  with
borrowings  under the Existing  Credit  Facility.  The borrowing was incurred to
finance the MRCC Acquisitions, the construction of cell sites, and other pending
acquisitions.  Other income also  includes  the  minority  interest in losses of
Wireless Alliance.

SEASONALITY

The Company experiences seasonal fluctuations in revenues and operating results.
The  Company,  and  the  wireless   communications  industry  in  general,  have
historically  experienced significant customer growth during the fourth calendar
quarter. Accordingly, during such periods the Company experiences greater losses
on equipment sales and increases in sales and marketing  expenses.  In addition,
the Company's  financial  performance during the first calendar quarter has been
negatively affected by reduced minutes of use and roamer revenues. The Company's
average monthly revenue per cellular customer has historically  increased during
the second and third calendar quarters.  This increase reflects greater usage by
the  Company's  cellular  customers  and  roamers  who  travel in the  Company's
cellular  service area for weekend and vacation  recreation  or work in seasonal
industries, such as agriculture and construction. Because the Company's cellular
service area includes many seasonal recreational areas, the Company expects that
roamer  revenues will continue to fluctuate  seasonally to a greater degree than
service revenues.

LIQUIDITY AND CAPITAL RESOURCES

The Company's  primary liquidity  requirements are for working capital,  capital
expenditures,   debt  service,   acquisitions,   and  customer   growth.   These
requirements  have been met through  cash flow from  operations  and  borrowings
under the Existing  Credit  Facility.  As of June 30, 1998,  the Company had $23
million outstanding under its $160 million Existing Credit Facility.  On July 1,
1998 the Company  replaced its $160 million Existing Credit Facility with a $300
million New Credit Facility from an affiliate of TD Securities  (USA) Inc. Under
the New Credit  Facility,  amounts may be borrowed or repaid at any time through
maturity provided that, at no time, the aggregate outstanding  borrowings exceed
the total of the New Credit  Facility.  The Company  believes  that it will have
adequate  capital  resources to satisfy all its  liquidity  requirements  for at
least the next twelve months.

Net cash  provided by operating  activities  was $2.0 million for the six months
ended June 30,  1998.  Adjustments  to the $4.8 million net loss to reconcile to
net cash used in operating  activities included $9.1 million in depreciation and
amortization and a $2.0 million decrease in accounts payable.  
 
Net cash used in investing activities for the six months ended June 30, 1998 was
$16.7  million.  Investing  activities  for such period  consisted  primarily of
purchases of property and equipment of $16.7 million,  of which $5.9 million was
attributable to Wireless Alliance capital expenditures.  These purchases reflect
the  construction  and launch of Wireless  Alliance's PCS network,  expansion of
existing coverage in RCC Cellular,  and the continued upgrading of existing cell
sites and switching equipment. Capital expenditures (including $10.2 million for
Wireless  Alliance) are expected to be approximately  $23.1 million in remaining
quarters of 1998.  Capital  expenditures  and debt  service  are  expected to be
funded through  internally  generated  cash flows and, if necessary,  borrowings
under the New Credit Facility.
 
Net cash  provided by financing  activities  was $137 million for the six months
ended June 30, 1998. Financing activities for such period consisted primarily of
the  placement  on May 14, 1998 of $125  million of 9 5/8%  Senior  Subordinated
Notes due May 15, 2008 and $125 million of 11 3/8% Exchangeable Preferred Stock.
The net proceeds from the sale of the Exchangeable  Preferred Stock were used to
repay a portion of indebtedness  under the Existing Credit Facility.  On July 1,
1998, the net proceeds from the sale of the Senior  Subordinated  Notes together
with the New Credit  Facility were used to finance the  acquisition  of Atlantic
and WMC.

In  the  ordinary  course  of  business,   the  Company  continues  to  evaluate
acquisition  opportunities  and  other  potential  business  transactions.  Such
acquisitions,  joint ventures and business  transactions  may be material.  Such
transactions may also require the Company to seek additional  sources of funding
through the issuance of additional debt and/or additional  equity.  There can be
no assurance  that such funds will be available to the Company on  acceptable or
favorable terms.

                                       14

<PAGE>

YEAR 2000 ISSUE

The  Company  continues  to assess  the  impact  of the Year  2000  issue on its
reporting  systems  and  operations.  The Year 2000 issue  exists  because  many
computer systems and applications  currently use two-digit fields to designate a
year. As the century date occurs,  date sensitive systems may recognize the year
2000 as 1900 or not at all.  This  inability to recognize or properly  treat the
Year 2000 may cause  systems  to  process  critical  financial  and  operational
information incorrectly.

During  the first six  months of 1998,  the  Company  did not incur any costs to
modify  existing   computer  systems  and   applications,   and  estimates  that
approximately  $600,000 will be incurred in the  remaining  quarters of 1998 and
1999.  The  Company  plans to devote the  necessary  resources  to  resolve  all
significant Year 2000 issues in a timely manner. If Year 2000  modifications are
not  properly  completed  either by the  Company or any  company  from which the
Company does business with, the Company could be adversely impacted.

FORWARD LOOKING STATEMENTS

Forward-looking   statements  herein  are  made  pursuant  to  the  safe  harbor
provisions of the Private Securities Litigation Reform Act of 1995. Although the
Company  believes  that  the  expectations  reflected  in  such  forward-looking
statements are reasonable,  it can give no assurance that such expectations will
prove  to  be  correct.   A  number  of  factors  could  cause  actual  results,
performance,  achievements of the Company,  or industry results to be materially
different  from any future  results,  performance or  achievements  expressed or
implied by such  forward-looking  statements.  These factors include but are not
limited to, the competitive  environment in the wireless and  telecommunications
industries,  changes in  economic  conditions  in general  and in the  Company's
business,  demographic  changes,  changes in prevailing  interest  rates and the
availability  of and terms of  financing to fund the  anticipated  growth of the
Company's business,  the ability to attract and retain qualified personnel,  the
significant   indebtedness  of  the  Company,   and  changes  in  the  Company's
acquisition  and capital  expenditure  plans.  Investors are cautioned  that all
forward-looking statements involve risks and uncertainties.

In addition,  such  forward-looking  statements are  necessarily  dependent upon
assumptions,  estimates  and data that may be incorrect or imprecise and involve
known and unknown  risks,  uncertainties  and other  factors.  Accordingly,  any
forward-looking  statements  included herein do not purport to be predictions of
future events or circumstances and may not be realized.  All subsequent  written
and oral  forward-looking  statements  attributable  to the  Company  or persons
acting on its behalf are expressly  qualified in their entirety by the foregoing
cautionary  statements.  The Company disclaims any obligation to update any such
factors or to  announce  publicly  the  results of any  revisions  to any of the
forward-looking   statements  contained  herein  to  reflect  future  events  or
developments.
                                       15
<PAGE>


PART II.  OTHER INFORMATION

ITEM 2.   CHANGES IN SECURITIES AND USE OF PROCEEDS

     (c)  Effective  May 14,  1998,  the  Company  sold $125  million of 11-3/8%
     Exchangeable  Preferred  Stock to TD  Securities  (USA)  Inc.,  NationsBanc
     Montgomery  Securities LLC, and BancBoston  Securities Inc. Net proceeds to
     the Company,  after underwriting fees of $4.4 million, were $120.6 million.
     The  Company  claims  exemption  for the  sale  under  Section  4(2) of the
     Securities Act of 1933 as a sale not involving a public offering.

ITEM 4.   SUBMISSION OF MATTERS TO A VOTE OF SECURITY-HOLDERS

     (a) The Company held its Annual Meeting of Shareholders on May 21, 1998.

     (c) The following matters were considered:

          1. To approve an  amendment  to the  Company's  Bylaws  regarding  the
     number of  directors;  Voting on approval of the  amendment was as follows:
     17,695,039 shares in favor, 22,715 opposed,  35,730  abstentions,  and zero
     broker non-votes.

          2. To elect two directors, each for a three-year term;
              Name                 Affirmative           Authority Withheld
      Jeffrey S. Gilbert            17,699,299                  54,185
      Marvin C. Nicolai             17,698,923                  54,561

               There were no abstentions or broker non-votes

          3. To approve an  increase  in the number of shares  authorized  to be
     issued under the 1995 Stock  Compensation  Plan.  Voting on approval of the
     Plan was as follows:  16,034,239 shares in favor, 544,945 opposed,  607,855
     abstentions, and 544,445 broker non-votes.

          4. To ratify  appointment  of  Arthur  Andersen  LLP as the  Company's
     independent auditors for fiscal 1998. Voting on ratification was 17,718,979
     shares  in  favor,  2,525  opposed,  31,980  abstentions,  and zero  broker
     non-votes

ITEM 6.   EXHIBITS AND REPORTS ON FORM 8-K

        (a)  Exhibits

               27 Financial Data Schedule

        (b)  Reports on Form 8-K

     A report on Form 8-K dated April 27, 1998 reporting under Item 5 and filing
     under Item 7, the notice of a certain  proposed  unregistered  offering  of
     Senior Subordinated Notes and Exchangeable Preferred Stock pursuant to Rule
     135c of the Securities Act of 1933.
                                       16

<PAGE>



                                   SIGNATURES

Pursuant to the  requirements of Section 13 or 15(d) of the Securities  Exchange
Act of 1934,  the  registrant has duly caused this amendment to be signed on its
behalf by the undersigned, thereunto duly authorized.

                        RURAL CELLULAR CORPORATION
                        (Registrant)



Dated: August 11, 1998  /s/ Richard P. Ekstrand
                        ------------------------------------------------------
                        Richard P. Ekstrand
                        President and Chief Executive Officer


Dated: August 11, 1998  /s/ Wesley E. Schultz
                        ------------------------------------------------------
                        Wesley E. Schultz
                        Vice President and Chief Financial Officer
                        (Principal Financial Officer)


                                       17
WARNING: THE EDGAR SYSTEM ENCOUNTERED ERROR(S) WHILE PROCESSING THIS SCHEDULE.

<TABLE> <S> <C>


This  schedule  contains  summary  financial   information  extracted  from  the
Company's  financial  statements  for the six months  ended June 30, 1998 and is
qualified in its entirety by reference to such financial statements.

<ARTICLE>                     5
                 
       
<S>                                            <C>
<PERIOD-TYPE>                                  6-MOS
<FISCAL-YEAR-END>                              DEC-31-1998
<PERIOD-END>                                   JUN-30-1998
<CASH>                                         123,898,765
<SECURITIES>                                             0
<RECEIVABLES>                                   12,020,742
<ALLOWANCES>                                     1,410,161
<INVENTORY>                                        922,801
<CURRENT-ASSETS>                                   791,134
<PP&E>                                         118,400,720
<DEPRECIATION>                                 (31,569,866)
<TOTAL-ASSETS>                                 316,524,419
<CURRENT-LIABILITIES>                           13,323,841
<BONDS>                                                  0
                                    0
                                    120,670,573
<COMMON>                                            88,948
<OTHER-SE>                                      29,271,901
<TOTAL-LIABILITY-AND-EQUITY>                   316,524,419
<SALES>                                            708,424
<TOTAL-REVENUES>                                32,469,316
<CGS>                                            1,969,529
<TOTAL-COSTS>                                    9,418,292
<OTHER-EXPENSES>                                23,210,624
<LOSS-PROVISION>                                   921,689
<INTEREST-EXPENSE>                               5,615,376
<INCOME-PRETAX>                                 (4,768,750)
<INCOME-TAX>                                             0
<INCOME-CONTINUING>                             (4,768,750)
<DISCONTINUED>                                           0
<EXTRAORDINARY>                                          0
<CHANGES>                                                0
<NET-INCOME>                                    (4,768,750)
<EPS-PRIMARY>                                        (0.54)
<EPS-DILUTED>                                        (0.54)
        


</TABLE>


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