RURAL CELLULAR CORP
8-K, 2000-08-01
RADIOTELEPHONE COMMUNICATIONS
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SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549


FORM 8-K


Current Report Pursuant
to Section 13 or 15(d) of the
Securities Exchange Act of 1934

Date of Report (Date of earliest event reported):  April 1, 2000


RURAL CELLULAR CORPORATION
(Exact name of Registrant as Specified in its Charter)

Minnesota
(State or Other Jurisdiction of Incorporation)

0-27416   41-1693295
(Commission File Number)   (IRS Employer Identification No.)
 
3905 Dakota Street S.W., Alexandria, Minnesota
 
 
 
56308
(Address of Principal Executive Offices)   (Zip Code)

Registrant's Telephone Number, Including Area Code  (320) 762-2000



Former Name or Former Address, if Changed Since Last Report




Item 5. Other Events

    Rural Cellular Corporation ("RCC") generates revenue from charges to its customers when they use their cellular phone in other wireless providers' markets ("Incollect Revenue"). Until April 2000, RCC included Incollect Revenue in the roaming revenue line item in its statement of operations. Expense associated with Incollect Revenue, charged by third-party wireless providers, was also included in roaming revenue on a net basis. RCC used this method because, historically, it has passed through to its customers most of the costs related to Incollect Revenue. However, the wireless industry, including RCC, has increasingly been using pricing plans that include flat rate pricing and larger home service areas. Under these types of plans, amounts charged to RCC by other wireless providers may not necessarily be passed through to its customers.

    Beginning April 2000, RCC is including the associated expense from its incollect activity into network cost rather than reducing roaming revenue and is including Incollect Revenue as service revenue rather than increasing roaming revenue. Roaming revenue will only include the revenue from other wireless provider's customers who use RCC's network ("Outcollect Revenue"). This change in presentation has no impact on operating income or EBITDA.

    The following table summarizes certain items from the statements of operations and other key operating data for prior periods reflecting this reclassification.

 
  Unaudited
 
 
  Three months ended
   
  Three months
ended
March 31,
2000

 
 
  Year Ended
Dec. 31,
1999

 
 
  March 31,
1999

  June 30,
1999

  Sept. 30,
1999

  Dec. 31,
1999

 
(Reclassified)                                      
Revenues:                                      
  Service   $ 27,716   $ 31,587   $ 33,554   $ 32,504   $ 125,361   $ 33,594  
  Roaming     7,625     9,952     15,845     9,659     43,081     10,310  
  Equipment     1,272     1,623     2,809     1,595     7,299     2,725  
       
 
 
 
 
 
 
    Total revenues     36,613     43,162     52,208     43,758     175,741     46,629  
 
Network costs
 
 
 
 
 
9,292
 
 
 
 
 
9,381
 
 
 
 
 
10,385
 
 
 
 
 
9,491
 
 
 
 
 
38,549
 
 
 
 
 
9,888
 
 
 
Operating income
 
 
 
 
 
3,719
 
 
 
 
 
8,098
 
 
 
 
 
14,096
 
 
 
 
 
4,298
 
 
 
 
 
30,211
 
 
 
 
 
4,321
 
 
EBITDA     13,446     18,025     23,991     16,026     71,488     15,521  
 
EBITDA margin
 
 
 
 
 
36.7
 
%
 
 
 
41.8
 
%
 
 
 
46.0
 
%
 
 
 
36.6
 
%
 
 
 
40.7
 
%
 
 
 
33.3
 
%
Cellular ARPU:   $ 55   $ 62   $ 71   $ 58   $ 62   $ 57  
 
(As Originally Stated)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Revenues:                                      
  Service   $ 23,642   $ 26,459   $ 28,162   $ 27,720   $ 105,983   $ 28,204  
  Roaming     7,251     10,088     15,971     10,027     43,337     10,705  
  Equipment     1,272     1,623     2,809     1,595     7,299     2,725  
       
 
 
 
 
 
 
    Total revenues     32,165     38,170     46,942     39,342     156,619     41,634  
 
Network costs
 
 
 
 
 
4,844
 
 
 
 
 
4,389
 
 
 
 
 
5,119
 
 
 
 
 
5,075
 
 
 
 
 
19,427
 
 
 
 
 
4,893
 
 
 
Operating income
 
 
 
 
 
3,719
 
 
 
 
 
8,098
 
 
 
 
 
14,096
 
 
 
 
 
4,298
 
 
 
 
 
30,211
 
 
 
 
 
4,321
 
 
EBITDA     13,446     18,025     23,991     16,026     71,488     15,521  
 
EBITDA margin
 
 
 
 
 
41.8
 
%
 
 
 
47.2
 
%
 
 
 
51.1
 
%
 
 
 
40.7
 
%
 
 
 
45.6
 
%
 
 
 
37.3
 
%
Cellular ARPU:   $ 47   $ 54   $ 63   $ 51   $ 54   $ 49  

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SIGNATURES

    Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

Date: August 1, 2000   RURAL CELLULAR CORPORATION
 
 
 
 
 
/s/ 
RICHARD P. EKSTRAND   
Richard P. Ekstrand
President and Chief Executive Officer
 
 
 
 
 
 
 
 
 
 
 
 

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