REGAN HOLDING CORP
DEF 14A, 1999-04-21
LIFE INSURANCE
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                            Schedule 14A Information
                    Proxy Statement Pursuant to Section 14(a)
                     of the Securities Exchange Act of 1934
                                (Amendment No. )

Filed  by the  Registrant  [X]

Filed  by a Party  other  than  the  Registrant  [ ]

Check the appropriate box:

[ ] Preliminary Proxy Statement

[ ] Confidential,  for  Use  of  the  Commission  Only  (As  Permitted  By  Rule
14a-6(e)(2))

[X] Definitive Proxy Statement

[ ] Definitive  Additional  Materials 

[ ] Soliciting  Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12

REGAN HOLDING CORP.
- --------------------------------------------------------------------------------
(Name of Registrant as Specified In Its Charter)


- --------------------------------------------------------------------------------
(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X] No fee required

[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

Title of each class of securities to which transaction applies:

- --------------------------------------------------------------------------------

(2) Aggregate number of securities to which transaction applies:

- --------------------------------------------------------------------------------

(3) Per unit price or other underlying value of transaction computed pursuant to
Exchange  Act Rule  0-11  (Set  forth the  amount  on which  the  filing  fee is
calculated and state how it was determined):

- --------------------------------------------------------------------------------


<PAGE>


(4) Proposed maximum aggregate value of transaction:

- --------------------------------------------------------------------------------

(5) Total fee paid:

- --------------------------------------------------------------------------------

[ ] Fee paid previously with  preliminary  materials.

[ ] Check box if any part of the fee is  offset as  provided  by  Exchange  Act
Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the Form or Schedule and the date of its filing.

(1) Amount Previously Paid:

- --------------------------------------------------------------------------------

(2) Form, Schedule or Registration Statement No.:

- --------------------------------------------------------------------------------

(3) Filing Party:

- --------------------------------------------------------------------------------

(4) Date Filed:

- --------------------------------------------------------------------------------

Notes:



<PAGE>
                               REGAN HOLDING CORP.

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                             To be held May 21, 1999


TO OUR SHAREHOLDERS:

     You are  cordially  invited to attend the Annual  Meeting of Regan  Holding
Corp. (the "Company"),  to be held at Embassy Suites,  101 McInnis Parkway,  San
Rafael, California, on May 21, 1999, at 10:00 a.m. Pacific time, to consider and
act upon the matters listed below:

     (1)  Election of four (4) Directors to hold office until the Annual Meeting
          of Shareholders in 2000 and until their successors are duly elected;

     (2)  Ratification of the appointment of  PricewaterhouseCoopers  LLP as the
          Company's independent auditors for the year ended December 31, 1999;

     (3)  Approval of the Amended and Restated  Regan Holding  Corp.  1998 Stock
          Option Plan (the "Employee Plan");

     (4)  Approval of the Amended and  Restated  Regan  Holding  Corp.  Producer
          Stock Award and Option Plan (the "Producer Plan"); and

     (5)  Consideration  of any other matters which may properly come before the
          meeting or any adjournments of the meeting.

     Shareholders  of record  at the close of  business  on April 5,  1999,  are
entitled to notice of and to vote at the Annual Meeting.

     IT IS IMPORTANT THAT YOUR SHARES BE  REPRESENTED AT THE MEETING  REGARDLESS
OF THE NUMBER OF SHARES  YOU HOLD.  YOU ARE  INVITED  TO ATTEND  THE  MEETING IN
PERSON, BUT WHETHER YOU PLAN TO ATTEND,  PLEASE COMPLETE,  DATE, SIGN AND RETURN
THE ACCOMPANYING PROXY IN THE ENCLOSED  ENVELOPE.  IF YOU DO ATTEND THE MEETING,
YOU MAY, IF YOU PREFER, REVOKE YOUR PROXY AND VOTE YOUR SHARES IN PERSON.

                       BY ORDER OF THE BOARD OF DIRECTORS



<PAGE>


1179 N. McDowell Boulevard
Petaluma, California 94954
April 21, 1999

                               REGAN HOLDING CORP.

                                 PROXY STATEMENT

                         ANNUAL MEETING OF SHAREHOLDERS
                             To be held May 21, 1999

     This Proxy  Statement is furnished in connection  with the  solicitation of
Proxies  by the  Board  of  Directors  of  Regan  Holding  Corp.,  a  California
corporation,  with its principal  executive  offices located at 1179 N. McDowell
Boulevard,  Petaluma,  California 94954 (the  "Company"),  for use at the Annual
Meeting of Shareholders to be held at Embassy Suites,  101 McInnis Parkway,  San
Rafael,  California,  on May 21, 1999, at 10:00 a.m., Pacific time. Accompanying
this Proxy  Statement is the Board of  Directors'  Proxy for the Annual  Meeting
which you may use to indicate your vote on the proposals described in this Proxy
Statement.

     All  Proxies  which are  properly  completed,  signed and  returned  to the
Company  prior to the  Annual  Meeting,  and which have not been  revoked,  will
unless otherwise directed be voted in accordance with the recommendations of the
Board of Directors set forth in this Proxy  Statement.  A shareholder may revoke
his or her  Proxy at any time  before  it is voted  either  by  filing  with the
Secretary of the Company,  at its principal  executive offices, a written notice
of revocation or a duly executed proxy bearing a later date, or by attending the
Annual Meeting and expressing a desire to vote his or her shares in person.

     The close of business  on April 5, 1999,  has been fixed as the record date
for the  determination of shareholders  entitled to notice of and to vote at the
Annual Meeting or any adjournments  thereof.  As of the record date, the Company
had outstanding  25,992,437  shares of Common  Stock-Series A, no par value (the
"Series A Stock"),  and 598,633  shares of Common  Stock-Series  B, no par value
(the "Series B Stock").  As of the date of this Proxy Statement,  the Company is
not in arrears in dividends or in default in principal or interest  with respect
to any of its outstanding securities.  The shares of Series A Stock and Series B
Stock are  collectively  referred to herein as "Common Stock" and the holders of
shares of Common Stock vote together as a single class. Commencing approximately
April 21,  1999,  the Company is mailing its Annual  Report on Form 10-K for the
year  ended  December  31,  1998,  together  with this Proxy  Statement  and the
enclosed Proxy, to holders of Common Stock as of the record date.

     The shares of Common Stock are the only  outstanding  voting  securities of
the  Company.  A holder of Common  Stock is  entitled  to cast one vote for each
share  held of record by such  holder on the  record  date on all  matters to be
considered  at the  Annual  Meeting.  As  explained  under  Item 1 of this Proxy
Statement,  cumulative  voting will be permitted with respect to the election of
Directors.

     The holders of a majority of the votes entitled to be cast,  present either
in person or by proxy,  shall  constitute  a quorum for  purposes  of the Annual
Meeting.   Abstentions  and  broker   non-votes  are  counted  for  purposes  of
determining  whether a quorum is present on any matter.  For  actions  requiring
approval based on a percentage of votes cast,  abstentions and broker  non-votes
will not affect the outcome of the vote. For actions requiring approval based on
the number of shares outstanding, abstentions and broker non-votes will have the
same effect as a negative vote.



<PAGE>


                                     ITEM 1
                              ELECTION OF DIRECTORS

         The Board of Directors  has fixed the number of Directors to be elected
at four (4). The Board of Directors has nominated the persons  identified  below
to serve as Directors  until the next Annual Meeting of  Shareholders  and until
their respective  successors shall be elected and shall qualify. All four of the
nominees are currently Directors of the Company.

<TABLE>
<CAPTION>
Name                                    Principal Occupation                                    Director Since
<S>                                    <C>                                                      <C> 
Lynda L. Regan                          Ms. Regan,  born in 1948,  has served as Chairman            1990
                                        and Chief Executive  Officer of the Company since
                                        1992.   She  was  Senior   Vice   President   and
                                        Treasurer from 1990 to 1992.

Steven C. Anderson, CLU, ChFC,          Mr.  Anderson,  born in 1948,  has been a partner            1990
LUTCF                                   in  Hoalst  Anderson,  an  independent  insurance
                                        agency,  since  1983.  He  is  a  member  of  the
                                        National  Association  of Life  Underwriters  and
                                        Society of Financial Service Professionals.

R. Preston Pitts                        Mr.  Pitts,  born in 1951,  has  served  as Chief            1995
                                        Financial  Officer of the Company  since 1994, as
                                        President  and  Secretary  of the  Company  since
                                        February 1997, and as Chief Operating  Officer of
                                        the Company since April,  1998.  Prior to joining
                                        the Company,  he owned Pitts Company,  a CPA firm
                                        specializing    in   services    for    insurance
                                        companies,   served  as  financial   officer  for
                                        United   Family   Life   Insurance   Company  and
                                        American    Security    Insurance   Group,   both
                                        Fortis-owned  companies,  and was  Audit  Manager
                                        for Ernst & Young.

Ute Scott-Smith                         Ms.  Scott-Smith,  born in 1960, served as Senior            1997
                                        Vice-President  of the Company from 1990 to April
                                        of 1997.
</TABLE>

     Although it is not contemplated that the nominees will decline or be unable
to serve, the Proxies will be voted by the Proxy holders at their discretion for
another person if such a contingency should arise.  Unless otherwise directed in
the accompanying Proxy, or as specified above, the Proxies will be voted FOR the
election of nominees named above.

     A plurality vote is required for election of Directors.  The Bylaws provide
that each shareholder is entitled to cumulate such shareholder's  votes and give
one  nominee a number of votes  equal to the number of  directors  to be elected
multiplied  by the  number  of votes  to which  such  shareholder's  shares  are
normally entitled,  or distribute the shareholder's  votes on the same principle
among as many nominees as the shareholder considers appropriate. This cumulative
voting right may not be exercised  unless the nominee's  name has been placed in
nomination prior to the voting and one or more  shareholders has given notice at
the meeting  prior to the voting of the  shareholder's  intent to cumulate  such
shareholder's  vote. The proxy holders may exercise this cumulative voting right
at their discretion.

     Under an insurance  brokerage  agreement among the Company,  Lynda L. Regan
and Moody  Insurance  Group  ("MIG"),  Ms. Regan has agreed that, so long as the
brokerage  agreement remains in effect, she will vote her shares in favor of the
election of Robert  Moody,  Jr.,  MIG's  president  and sole  shareholder,  as a
Director of the Company  should he wish to be elected.  However,  at the present
time,  MIG  engages  in  business  activities  that  compete  with the  Company.
Therefore,  in order to avoid  any  issue  as to the  propriety  of Mr.  Moody's
serving on the Company's  Board, Mr. Moody has agreed to relinquish his right to
serve on the Board for a period of one year in return for nominal  consideration
from the Company.  The termination of the brokerage agreement with MIG would not
have a material effect on the Company.

Executive Officers

     In addition to the Directors who serve as executive officers of the Company
and who are identified above, the following individuals serve as officers of the
Company:

     H. Lynn Stafford served as Vice President of Operations of the Company from
1995 to July, 1997, and as Chief Information  Officer since August,  1997. Prior
to that time,  he served as Chief  Operating  Officer for Lincoln  Liberty  Life
Insurance Company and First Delaware Life Insurance Company.

     Gregory C Egger has served as Chief Marketing  Officer of the Company since
August,  1997.  Prior to that time,  Mr. Egger was Executive  Vice President for
American Security Group.

     David A. Skup has served as Chief  Financial  Officer of the Company  since
July, 1997. Previously,  Mr. Skup was Vice President in Charge of Internal Audit
for Independent Insurance Group, Inc. and was Senior Audit Manager for Deloitte,
Haskins & Sells.

Beneficial Share Ownership of Directors and Executive Officers

     The  following  table shows the number of shares and the  percentage of the
shares  of the  Company's  Class  A  Stock  beneficially  owned  by  each of the
Directors  and  executive  officers  of the  Company  as of March 31,  1999.  No
Director or officer owns any Series B Common Stock.

<TABLE>
<CAPTION>
     Name                     Position                               Total                    Percent
<S>                         <C>                                    <C>                     <C>
     Lynda L. Regan           Director, Chairman & Chief
                              Executive Officer                      11,383,222 (1)                43.8%
     R. Preston Pitts         Director, President & Chief
                              Operating Officer                         830,300 (2)                 3.2%
     Ute Scott-Smith          Director                                  451,739 (3)                 1.7%
     Steven C. Anderson       Director                                   79,716 (3)                    *
     Gregory C Egger          Chief Marketing Officer                    40,000 (2)                    *
     David A. Skup            Chief Financial Officer                    40,000 (2)                    *
     H. Lynn Stafford         Chief Information Officer                  40,000 (2)                    *
                                                                 ---------------             -----------
          Directors and
          officers as a group                                        12,864,977 (4)                49.5%
                                                                 ===============             ===========
</TABLE>
 
(1)  Includes  25,000  shares  issuable  pursuant  to  stock  options  that  are
     exercisable within 60 days.
(2)  Includes  40,000  shares  issuable  pursuant  to  stock  options  that  are
     exercisable within 60 days.
(3)  Includes  10,000  shares  issuable  pursuant  to  stock  options  that  are
     exercisable within 60 days.
(4)  Includes  205,000  shares  issuable  pursuant  to  stock  options  that are
     exercisable within 60 days.

     *Indicates that the percentage of the outstanding shares beneficially owned
     is less than one percent (1%).

Certain Shareholders

     The  Company  knows of no person who is the  beneficial  owner of more than
five percent of any class of the Company's  outstanding  Common Stock other than
Lynda L. Regan,  Chairman  and Chief  Executive  Officer of the  Company,  whose
ownership is listed above.

Committees

     The Company has an Audit Committee consisting of Steven C. Anderson and Ute
Scott-Smith,  both of whom are outside  Directors.  The Audit Committee oversees
management's   discharge  of  its  financial  reporting   responsibilities   and
recommends  appointment of the Company's independent auditors.  During 1998, the
Audit Committee held two meetings.


<PAGE>


     The Company does not currently have a nominating or compensation committee.
The functions normally performed by these committees are performed by the entire
Board of Directors.

Directors' Meetings

     During the fiscal year ended December 31, 1998,  four meetings of the Board
of Directors of the Company were held.

Directors' Compensation

     The Company compensates outside Directors for attending Board and committee
meetings  at  $2,000  per  meeting.   Currently,  Steven  C.  Anderson  and  Ute
Scott-Smith are the only outside  Directors of the Company.  The other Directors
are  otherwise  employed by the Company and are not  compensated  for serving as
Directors or attending Board or committee meetings.

Executive Compensation

     The following Summary Compensation Table sets forth the compensation of the
Company's Chief Executive Officer and all other executive  officers for services
in all  capacities to the Company and its  subsidiaries  during 1998,  1997, and
1996.

<TABLE>
<CAPTION>
                           Summary Compensation Table

                                                    Annual Compensation                               All Other
   Name and Position                 Year      Annual Salary    Annual Bonus (1)       Other        Compensation
   -----------------                 ----      -------------    ----------------       ------       ------------
<S>                                 <C>       <C>              <C>                 <C>               <C> 
Lynda L. Regan,                      1998      $   435,781       $  249,612         $  5,000 (2)          --
Chief Executive Officer                                                               16,824 (4)
                                     1997          407,712          167,916            4,750 (2)          --
                                                                                      16,825 (4)
                                     1996          408,894           52,290            4,750 (2)          --
                                                                                      16,824 (4)
R. Preston Pitts,                    1998      $   336,211       $  205,175         $  5,000 (2)          --
President and Chief                  1997          300,000          149,916            4,750 (2)          --
Operating Officer                    1996          300,000           72,290            4,750 (2)          --

Gregory C Egger, (3)                 1998      $   232,788       $  124,868         $  5,000 (2)          --
Chief Marketing Officer              1997           77,885           52,046               --              --

David A. Skup, (3)                   1998      $   167,254       $   95,426         $  5,000 (2)          --
Chief Financial Officer              1997           60,577           20,661               --              --

H. Lynn Stafford,                    1998      $   155,192       $  109,835         $  5,000 (2)          --
Chief Information Officer            1997          139,231           73,416            4,750 (2)          --
                                     1996          130,059           31,790            4,750 (2)          --

Ute Scott-Smith, (5)                 1997      $    66,754       $       --         $  4,750 (2)          --
Senior Vice President                1996          177,318           47,290            4,750 (2)          --
</TABLE>


(1)  Includes bonuses in the year in which they were earned.
(2)  The Company matches contributions made to its 401(k) plan at a rate of $.50
     for every $1.00 deferred, up to 6% of total annual salary.
(3)  Mr. Skup and Mr. Egger were elected  officers of the Company in July, 1997,
     and August, 1997, respectively.
(4)  The Company pays interest on debt related to a split dollar life  insurance
     policy under which Ms. Regan is the beneficiary.
(5)  Ms. Scott-Smith  resigned effective April 4, 1997, and became a Director in
     August, 1997.

                   STOCK OPTIONS AND STOCK APPRECIATION RIGHTS

     The  following  table sets forth grants of stock  options to the  executive
officers  during the fiscal year ended  December 31, 1998.  No SARs were granted
during the fiscal year ended December 31, 1998.

<TABLE>
<CAPTION>
                      OPTION/SAR GRANTS IN LAST FISCAL YEAR

                                            Individual
                                            Grants % of
                           Number of           Total                                           Potential Realizable
                           Securities      Options/SARs                                          Value at Assumed 
                           Underlying       Granted to       Exercise or                       Annual Rates of Stock
                          Options/SARs     Employees in      Base Price                         Price Appreciation
         Name               Granted       Fiscal Year (3)   ($/Share) (1)   Expiration Date     for Option Term (2)
         ----               -------       ---------------   -------------   ---------------  -----------------------
                                                                                                5% ($)     10% ($)
                                                                                                ------     -------
<S>                       <C>                 <C>            <C>            <C>                 <C>       <C>
Lynda L. Regan              100,000             6.6%            $.80          12/31/02 (4)       22,102     49,841
R. Preston Pitts            200,000            13.2%            $.73          12/31/07 (5)       91,818    232,686
Gregory C Egger             200,000            13.2%            $.73          12/31/07 (5)       91,818    232,686
David A. Skup               200,000            13.2%            $.73          12/31/07 (5)       91,818    232,686
H. Lynn Stafford            200,000            13.2%            $.73          12/31/07 (5)       91,818    232,686
</TABLE>

(1)  All  options set forth in this table were  granted at fair market  value on
     the date of the  grant as  determined  by the  Board  of  Directors  of the
     Company.
(2)  Amounts  reported in these columns  represent  amounts that may be realized
     upon exercise of the options  immediately  prior to the expiration of their
     term assuming the specified  compound rates of appreciation (5% and 10%) on
     the market  value of the Common  Stock on the date of option grant over the
     term  of  the  options.   These  numbers  are  calculated  based  on  rules
     promulgated by the SEC and do not reflect the Company's  estimate of future
     stock price  growth.  Actual gains,  if any, on stock option  exercises and
     Common Stock  holdings are dependent on the timing of such exercise and the
     future  performance of the Common Stock. There can be no assurance that the
     rates of  appreciation  assumed in this table can be  achieved  or that the
     amounts reflected will be received by the individuals.
(3)  Based on options to purchase an  aggregate  of  1,513,000  shares of Common
     Stock granted to all employees of the Company in fiscal 1998.
(4)  The dates of  exercisability  for the options  are as  follows:  (i) 25% on
     January 1, 1999; (ii) 25% on January 1, 2000; (iii) 25% on January 1, 2001;
     and (iv) 25% on January 1, 2002.
(5)  The dates of  exercisability  are as  follows:  (i) 20% on January 1, 1999;
     (ii) 20% on  January 1,  2000;  (iii) 20% on  January 1, 2001;  (iv) 20% on
     January 1, 2002; and (v) 20% on January 1, 2003.

               AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR
                      AND FISCAL YEAR END OPTION/SAR VALUES

         The  following  table sets forth  certain  information  concerning  the
number and value of unexercised  options held by each of the executive  officers
as of December  31, 1998.  No stock  options  were  exercised  by the  executive
officers during fiscal year 1998.

<TABLE>
<CAPTION>

                                                             Number of Securities
                                                            Underlying Unexercised          Value of Unexercised
                            Shares                              Options/SARs at          in-the-money Options/SARs
                          Acquired on        Value            Fiscal Year End (#)        at Fiscal Year End (1) ($)
         Name            Exercise (#)     Realized ($)   Exercisable/Unexercisable      Exercisable/Unexercisable
         ----            ------------     ------------   -------------------------      -------------------------

<S>                            <C>         <C>               <C>                           <C> 
Lynda L. Regan                   --           --                 25,000/75,000                 11,750/32,250
R. Preston Pitts                 --           --                40,000/160,000                 18,800/75,200
Gregory C Egger                  --           --                40,000/160,000                 18,800/75,200
David A. Skup                    --           --                40,000/160,000                 18,800/75,200
H. Lynn Stafford                 --           --                40,000/160,000                 18,800/75,200
</TABLE>


(1)  Calculated on the basis of the difference  between the closing price of the
     underlying  securities  on December 31, 1998 and the exercise  price of the
     option.


<PAGE>


Report on Executive Compensation

     The Company does not have a compensation committee.  The Board of Directors
develops and  administers  the  Company's  executive  compensation  policies and
programs.  These policies and programs are generally  intended to (i) relate the
compensation  of the  Company's  executives to the success of the Company and to
the creation of shareholder value; and, (ii) attract, motivate and retain highly
qualified managers. In establishing a level of compensation, the Board considers
a number of factors,  including:  (i) the financial condition and performance of
the Company;  (ii) the compensation levels of executives in comparable positions
at  companies  in  industries  in which the  Company  competes  for  executives,
primarily  the  financial  services and  insurance  industries;  and,  (iii) the
abilities of the executives and their  contributions  to the Company's goals and
performance.

     Each  year,  the  Board  of  Directors  reviews  the  Company's   executive
compensation policies and programs with respect to the linkage between executive
compensation   and  the  creation  of   shareholder   value,   as  well  as  the
competitiveness  of the compensation  programs.  In conducting this review,  the
Board  considers  changes in the  Company's  mission and goals and evaluates the
competitiveness of its compensation  program based on published  surveys,  proxy
statement analysis and advice of consultants.

     Compensation  for  executives  consists  of two  components:  base  pay and
bonuses.  Base pay for  executives is determined  based on the factors set forth
above. It is the Board's policy to position executive salaries in general in the
third quartile (i.e. the top 51% to 75%) of  compensation  levels for comparable
positions  in the market,  although  individual  salaries may be higher or lower
based on the considerations discussed above.

     For 1998, the Chief Executive and President were eligible to receive a cash
bonus of up to 60% and 50% of base  salary,  respectively,  the Chief  Marketing
Officer was  eligible to receive a cash bonus of up to 40% of base  salary,  and
each of the other executive  officers was eligible to receive a cash bonus of up
to 30% of base  salary.  Achievement  of this  bonus  was  contingent  upon  the
individual   executive   achieving   performance   goals  designed  to  increase
shareholder  value.  Examples  of  performance  goals  for  1998  included:  (i)
achievement of targeted  increases in net income;  (ii) development of long-term
strategic  plans;  and, (iii) design and  implementation  of monthly  management
reporting processes.

     In addition to the salary based bonuses  described  above, a bonus based on
the  performance  of the Company  during 1998 was  allocated  to each  executive
officer.  An amount  equal to 1.25% of the  Company's  net  income  for 1998 was
allocated to each of the five individuals who served as executive officers as of
the end of 1998.  One third of the amount  allocated to each officer was paid in
February of 1999. The remaining two-thirds will be paid in equal installments in
February  of 2000 and 2001,  contingent  upon the Company  achieving  net income
growth of 15% per year in 1999 and 2000,  respectively,  and provided  that such
individual is employed with the Company on the date that the  installment  is to
be paid.

     In determining  Lynda L. Regan's level of compensation  for 1998, the Board
considered her success in maintaining relationships with key distribution groups
and  insurance  carriers  with  which the  Company  contracts.  The  Board  also
considered the  compensation  level of Ms. Regan compared to that of individuals
holding similar positions in companies operating in comparable industries. Based
on these  considerations,  the Board  approved Ms. Regan's base salary and bonus
for 1998 at $435,781 and $249,612, respectively.

                                           Respectfully submitted,

                                           Lynda L. Regan
                                           Steven C. Anderson
                                           R. Preston Pitts
                                           Ute Scott-Smith



<PAGE>


Performance Data

     The Company's Common Stock became subject to the Securities Exchange Act of
1934 (the  "Exchange  Act") in November  of 1991 as a result of the  issuance of
shares  of  Common  Stock in  connection  with the  acquisition  of  LifeSurance
Corporation,  a Delaware corporation.  Since that time, there has been no active
trading in the Common Stock and, accordingly, information as to market price per
share is not available.  Prior to 1996, the only available  measure of the value
of the shares of Common Stock was book value based on the  financial  statements
of the  Company.  The  book  value  of each  share of  Common  Stock  (including
redeemable  Common Stock) was negative $.0027 as of December 31, 1993,  compared
with $.20 as of December 31, 1994,  $.38 as of December 31, 1995, and $.48 as of
December 31, 1996. In 1996, the Company began  repurchasing the stock of certain
shareholders  entitled  to sell their stock to the  Company.  The price paid for
such stock, which was based on an independent  appraisal  conducted on behalf of
the Company for the purpose of such repurchases, was as follows:

       Appraisal Date                                            Price Per Share
       December 31, 1995...............................................$0.55
       June 30, 1996...................................................$0.70
       December 31, 1996...............................................$0.78
       June 30, 1997...................................................$0.84
       December 31, 1997...............................................$0.96
       June 30, 1998...................................................$1.35
       December 31, 1998...............................................$1.66

Compensation Committee Interlocks and Insider Participation

     As noted above,  the Company does not have a  compensation  committee.  The
compensation  of executive  officers is  determined  by the Board of  Directors.
Lynda Regan, who is Chief Executive Officer of the Company,  is also Chairman of
the  Board of  Directors  and R.  Preston  Pitts,  who is  President  and  Chief
Operating  Officer,  is also a Director.  None of the executive  officers of the
Company  serve as a  Director  or member  of the  compensation  committee  of an
entity, any of whose executive officers serves as a Director of the Company.

Section 16(a) Beneficial Ownership Reporting Compliance

     Based  solely  upon  a  review  of  Forms  3 and 4 and  amendments  thereto
furnished to the Company  during the year ended  December 31, 1998,  and Forms 5
and amendments  thereto  furnished to the Company with respect to the year ended
December 31, 1997, no reports required by Section 16(a) of the Exchange Act with
respect to the Company were delinquent during the year ended December 31, 1998.


                                     ITEM 2
          RATIFICATION OF APPOINTMENT OF PRINCIPAL INDEPENDENT AUDITORS

     The  Board  of  Directors   recommends  that  the  shareholders   vote  FOR
ratification  of the  appointment  of  PricewaterhouseCoopers  LLP as  principal
independent  auditors for the year ended  December 31, 1999, and your proxy will
be so voted unless you specify otherwise.


     The Board of Directors  has  appointed  the firm of  PricewaterhouseCoopers
LLP,  as  principal  independent  auditors  for the  Company  for the year ended
December 31, 1999. Representatives of PricewaterhouseCoopers LLP are expected to
be present at the Annual Meeting and will be available to respond to appropriate
questions.  Those  representatives will have the opportunity to make a statement
if they desire to do so.

     The  approval of this  appointment  requires  the  affirmative  vote of the
holders of a  majority  of the  shares of Common  Stock  present in person or by
proxy and voting.



<PAGE>


                                   ITEMS 3 & 4
    APPROVAL OF THE AMENDED AND RESTATED 1998 EMPLOYEE STOCK OPTION PLAN AND
    APPROVAL OF THE AMENDED AND RESTATED PRODUCER STOCK AWARD AND OPTION PLAN

     The Board of Directors  recommends that the shareholders  vote FOR approval
of the  Amended  and  Restated  1998  Employee  Stock  Option  Plan and vote FOR
approval of the Amended and Restated  Producer  Stock Award and Option Plan, and
your proxy will be so voted unless you specify otherwise.

     In February,  1999, the Board of Directors  adopted  amendments to the 1998
Employee  Stock Option Plan (the  "Employee  Plan") and the Producer Stock Award
and Option Plan (the "Producer Plan",  and collectively  with the Employee Plan,
the  "Plans"),  which will remain  effective  unless  approval by the  Company's
shareholders is not obtained.

     The  complete  text of the Plans is set forth as Exhibit  "A"  hereto.  The
following is a summary of the material features of the Plans and is qualified in
its entirety by reference to Exhibit "A."

                            DESCRIPTION OF THE PLANS

     The Board of  Directors  of the  Company  (the  "Board")  has  adopted  the
Producer  Plan and the Employee  Plan.  The purpose of the  Producer  Plan is to
provide an incentive to Producers who market products on behalf of the Company's
subsidiaries,  by aligning  the interest of such  individuals  with those of the
shareholders  of the Company.  The purpose of the Employee Plan is to provide an
incentive  to Directors of the Company and  employees  of its  subsidiaries,  to
increase their interest in the welfare of the Company,  and to aid in attracting
and retaining employees and Directors of outstanding ability.

Participation/Types of Awards

     The Employee Plan provides for grants of options to purchase  shares of the
Company's  unissued Series A Common Stock  ("Shares") to Directors and employees
of the  Company  and  certain  of its  subsidiaries.  Under the  Employee  Plan,
employees  and   employee-Directors  of  the  Company  and  of  certain  of  its
subsidiaries  may be  granted  incentive  stock  options  ("ISOs")  as  well  as
non-qualified stock options ("Non-Qualified Options"). Non-employee Directors of
the  Company  and  of  certain  of  its   subsidiaries,   may  only  be  granted
Non-Qualified  Options under the Employee Plan. (ISOs and Non-Qualified  Options
collectively referred to herein as "Options.")

     The Producer Plan provides for grants of  Non-Qualified  Options and awards
of Shares  ("Awards") to  Producers.  ISOs may not be granted under the Producer
Plan.

     Administration  - Each  of  the  Plans  is  administered  by  one  or  more
committees (each a "Committee" and collectively the "Committees"). The Committee
that administers the Producer Plan consists of Lynda L. Regan, R. Preston Pitts,
and  David  A.  Skup,  each  an  officer  of the  Company.  The  Committee  that
administers  the Employee  Plan  consists of Lynda L. Regan,  R. Preston  Pitts,
David  A.  Skup,  Gregory  C  Egger,  and H.  Lynn  Stafford,  who  collectively
constitute all of the officers of the Company. In addition,  a special committee
consisting  of Steven  C.  Anderson  and Ute  Scott-Smith,  each a  non-employee
Director of the Company and each of whom is a "disinterested  person" under Rule
16b-3 of the Securities  Exchange Act of 1934 (the "Exchange Act"),  administers
the Employee  Plan for the purposes of Rule 16b-3 with respect to employees  and
Directors  who are  subject to Section 16 of the  Exchange  Act.  Subject to the
provisions of each of the Plans,  the Committees have authority to (i) determine
eligibility  of  Producers,  employees  and  Directors  to  participate  in  the
respective Plans, (ii) grant Options and Awards under the Plans, (iii) determine
whether  the  Options  granted  under the  Employee  Plan will be  Non-Qualified
Options or ISOs,  (iv) interpret the Plans,  (v) prescribe,  amend,  and rescind
rules and  regulations  relating to each of the Plans,  (vi) determine the terms
and  provisions of written  agreements  evidencing the granting of Options under
either of the Plans  ("Option  Agreement")  or the  granting of Awards under the
Producer Plan, and (vi) make all other determinations necessary or advisable for
the  administration  of the Plans.  Any  controversy  or claim arising out of or
related to one of the Plans shall be determined  unilaterally by and at the sole
discretion of the respective Committee. Any determination, decision or action of
a Committee in connection with the construction, interpretation, administration,
implementation or maintenance of the respective Plan shall be final,  conclusive
and  binding  upon all  persons  to whom an Option or Award is  granted  (each a
"Grantee") and all persons claiming under or through any Grantee.

     Term and  Termination  - Each of the Plans  became  effective on January 1,
1998.  The Board  may,  at any time,  alter,  amend,  suspend,  discontinue,  or
terminate  either of the Plans,  provided  that no such action  shall  adversely
affect the right of any holder of an Option or Award  previously  granted  under
either of the Plans,  and provided that certain  amendments to the Employee Plan
are subject to the approval of the shareholders of the Company.

     Shares Subject to the Plan - The total number of Shares underlying  Options
to be granted during the term of the Employee Plan may not exceed 5.5 million in
the  aggregate,  provided  that approval of the  shareholders  of the Company is
required  with  respect to 4.0 million of such  Shares,  and the total number of
Shares  underlying  Awards  and  Options  to be  granted  during the term of the
Producer Plan may not exceed 9.5 million in the  aggregate.  In the event of any
change in capitalization  affecting the Shares,  including without limitation, a
stock  dividend  or  other  distribution,  stock  split,  reverse  stock  split,
recapitalization,  consolidation,  subdivision,  split-up, spin-off,  split-off,
combination  or  exchange  of  shares  or  other  form  of   reorganization   or
recapitalization,  or any other  change  affecting  the Shares,  the Board shall
authorize and make such proportionate adjustments to the Options, if any, as the
Board deems appropriate to reflect such change.

     During the effectiveness of this offering - Options granted pursuant to the
Plans to officers,  Directors and direct or indirect  beneficial  owners of more
than ten  percent  (10%) of the  Company's  equity  securities  shall not exceed
twenty  percent  (20%) of the issued  and  outstanding  shares of the  Company's
equity securities on the date such Options are granted.

     Payment of Exercise  Price - The  purchase  price for Shares  subject to an
Option is payable upon exercise of an Option in cash or by check,  bank draft or
postal  or  express  money  order,  or,  in the  discretion  of  the  respective
Committee, in shares of Common Stock.

     Termination of Producer/Employment/Director Status - Under the terms of the
Producer Plan, in the event that a Grantee's  status as a Producer is terminated
for any reason,  all options held by the Grantee which have not vested as of the
date  of  such  termination  shall  expire  immediately,   provided,   that  the
termination  of a Grantee's  status as a Producer shall not affect the Grantee's
rights with respect to the  exercise of any options  which have vested as of the
date of such termination.

     Under  the  terms of the  Employee  Plan,  if a Grantee  is an  officer  or
non-employee  Director  of the Company and such  Grantee's  employment  with the
Company or status as a Director  of the  Company  is  terminated  as a result of
retirement  at or after age 62, or by reason of  disability  (as  defined in the
Plan) or death,  all Options held by the Grantee on the date of such termination
shall immediately vest and become fully  exercisable  provided that such Options
are exercised by the earlier of 6 months after the date of  termination,  or the
date the Option  would  otherwise  expire,  and any such  Options  which are not
exercised  during  the  6-month  period   immediately   following  the  date  of
termination  shall be forfeited.  If a Grantee is not an officer or non-employee
Director  of the  Company,  and such  Grantee's  employment  with the Company is
terminated  as a result  of  retirement  at or after  age 62,  or by  reason  of
disability  (as defined in the Plan) or death,  all options held by such Grantee
that were  exercisable on the date of such  termination  shall be exercisable by
the earlier of 6 months  after the date of  termination,  or the date the Option
would otherwise expire,  and any such Options which are not exercised during the
6-month period immediately following the date of termination shall be forfeited.
If a  Grantee's  employment  with the  Company  or status as a  Director  of the
Company  is  terminated  for  cause  (as  defined  in the  Employee  Plan),  all
unexercised  options held by such Grantee on the date of such termination  shall
be  forfeited.  If the  Grantee's  employment  with the  Company  or status as a
Director is  voluntarily  terminated  other than as a result of retirement at or
after age 62, all  unexercised  Options  held by the Grantee on the date of such
termination shall be exercisable to the extent they were exercisable on the date
of such  termination  provided that such options are exercised by the earlier of
30 days  after  the date of such  termination,  or the date  such  Option  would
otherwise expire, and any such Options which are not exercised during the 30-day
period immediately following the date of such termination shall be forfeited. If
a  Grantee's  employment  with the  Company or the  status as a Director  of the
Company is terminated  for any reason other than as previously  set forth,  only
those  Options  which  were  vested  and fully  exercisable  at the time of such
termination  may be exercised  provided  that such Options are  exercised by the
earlier of 3 months after the date of termination,  or the date the Option would
otherwise  expire,  and any such  Options  which are not  exercised  during  the
3-month period immediately following the date of termination shall be forfeited.
Any of the foregoing  provisions  may be altered by the Committee  provided that
such altered terms are reflected in the applicable Option Agreement.

     Grant  Information - The Employee Plan limits the number of Shares that may
be subject to ISOs granted to any individual  which ISOs become  exercisable for
the first time during a particular  calendar  year.  If the fair market value of
Shares subject to one or more ISOs which become  exercisable  for the first time
during a particular calendar year, combined with the fair market value of shares
under ISOs granted to such individual  under other plans of the Company or of it
subsidiaries,  determined at the time of grant, exceeds $100,000,  the Shares in
excess of such  amount  will be  treated  as having  been  granted  pursuant  to
Non-Qualified Options.

Federal Income Tax Aspects of the Plans

Optionholders

     Grant - There are no federal  income tax  consequences  to the holder of an
Option solely by reason of the grant of an ISO or a  Non-Qualified  Option under
either of the Plans,  provided that, in the case of a Non-Qualified  Option, the
Option does not have a readily  ascertainable  fair market  value at the date of
grant.

     Exercise  - The  exercise  of an ISO is not a  taxable  event  for  regular
federal  income  tax  purposes.  However,  such  exercise  may  give  rise to an
alternative minimum tax liability.  Upon the exercise of a Non-Qualified Option,
the holder of the Option will generally  recognize  ordinary income in an amount
equal to the  excess  of the fair  market  value  of the  Shares  at the time of
exercise  over the  amount  paid as the  exercise  price.  The  ordinary  income
recognized in connection with the exercise by a holder of a Non-Qualified Option
will be subject to both wage and employment tax withholding.

     The holder's tax basis in the Shares  acquired  pursuant to the exercise of
an  Option  will  be the  amount  paid  upon  exercise  plus,  in the  case of a
Non-Qualified   Option,   the  amount  of  ordinary  income  recognized  by  the
optionholder upon exercise.

     Qualifying  Disposition - If an  optionholder  disposes of Shares  acquired
upon exercise of an ISO in a taxable  transaction,  and such disposition  occurs
more than two years from the date on which the  Option is granted  and more than
one year after the date on which the Shares are transferred to the optionholder,
the  optionholder  will  recognize  long-term  capital gain or loss equal to the
difference   between  the  amount   realized  upon  such   disposition  and  the
optionholder's  adjusted  basis in such Shares  (generally  the option  exercise
price.)

     Disqualifying  Disposition - If an optionholder disposes of Shares acquired
upon exercise of an ISO (other than in certain tax-free transactions) within two
years  from the date on which the ISO is  granted  or within  one year after the
transfer of the Shares to the optionholder,  then at the time of disposition the
optionholder will generally recognize ordinary income equal to the lesser of (a)
the excess of such Shares'  fair market  value on the date of exercise  over the
exercise price paid by the  optionholder or (b) the  optionholder's  actual gain
(i.e.,  the excess,  if any, of the amount realized on the disposition  over the
exercise price paid by the  optionholder).  If the amount  realized on a taxable
disposition  of the Shares  obtained  pursuant to the exercise of an ISO exceeds
the fair  market  value of such  Shares  on the date of the  exercise,  then the
optionholder  will recognize a capital gain in the amount of such excess. If the
optionholder  incurs a loss on such a disposition  (i.e., if the amount realized
is less than the exercise price paid by the optionholder), then the loss will be
a capital  loss.  The  capital  gain or loss  will be  long-term  or short  term
depending  on whether  the Shares were held for more than one year from the date
such Shares were transferred to the optionholder.

     Other  Disposition - If an  optionholder  disposes of Shares  acquired upon
exercise of a Non-Qualified  Option in a taxable  transaction,  the optionholder
will recognize capital gain or loss in an amount equal to the difference between
the optionholder's  basis (as discussed above) in the Shares sold and the amount
realized upon  disposition.  Any such capital gain or loss (and any capital gain
or loss  recognized  on a  disqualifying  disposition  of Shares  acquired  upon
exercise of ISOs as discussed  above) will be long-term or short-term  depending
on whether the Shares were held for more than one year from the date such Shares
were transferred to the optionholder.

     Alternative  Minimum  Tax - The  exercise  of ISOs  (but not  Non-Qualified
Options) will  generally  result in an upward  adjustment to the  optionholder's
alternative minimum taxable income ("AMTI") in the year of exercise by an amount
equal to the excess,  if any, of the fair market value of the Shares on the date
of exercise  over the  exercise  price.  The basis of the Shares  acquired,  for
alternative minimum tax purposes, will equal the exercise price increased by the
prior upward  adjustment of the taxpayer's  AMTI due to the exercise of the ISO.
This will result in a corresponding  downward  adjustment to the  optionholder's
AMTI in the year the Shares are disposed.

Award Recipients

     Grant - Upon  the  grant of an  Award,  the  recipient  of the  Award  will
generally  recognize ordinary income in an amount equal to the fair market value
of the Shares received  pursuant to the Award.  The recipient's tax basis in the
Shares  acquired  pursuant  to the Award will be equal to the amount of ordinary
income recognized by the recipient upon the grant.

     Disposition  - If the  recipient  of an Award  disposes of Shares  acquired
pursuant to such Award in a taxable transaction, the recipient of the Award will
recognize capital gain or loss in an amount equal to the difference  between the
recipient's  basis  (as  discussed  above)  in the  Shares  sold and the  amount
realized upon  disposition.  Any such capital gain or loss (and any capital gain
or loss  recognized  on a  disqualifying  disposition  of Shares  acquired  upon
exercise of ISOs as discussed  above) will be long-term or short-term  depending
on whether the Shares were held for more than one year from the date such Shares
were awarded.

Consequences to the Company

     There are no federal  income tax  consequences  to the Company by reason of
the grant of ISOs or Non- Qualified  Options or the exercise of ISOs (other than
disqualifying dispositions).

     At the time the optionholder  recognizes  ordinary income from the exercise
of a Non-Qualified Option, or an Award recipient recognizes ordinary income upon
the receipt of Shares  pursuant to an Award,  the Company  will be entitled to a
federal income tax deduction in the amount of the ordinary  income so recognized
(as  described  above),  provided  that the Company  satisfies  its  withholding
obligations described below. To the extent the optionholder  recognizes ordinary
income by reason of a  disqualifying  disposition  of the shares of Common Stock
acquired upon exercise of ISOs, the Company will be entitled to a  corresponding
deduction in the year in which the disqualifying disposition occurs.

     The Company will be required to report to the Internal  Revenue Service any
ordinary  income  recognized by any  optionholder by reason of the exercise of a
Non-Qualified  Option  or a  disqualifying  disposition  of an  ISO  or  by  the
recipient  of an Award.  The Company  will be  required  to withhold  income and
employment taxes (and pay the employer's share of employment taxes) with respect
to  ordinary  income  recognized  by  the  optionholder  upon  the  exercise  of
Non-Qualified  Options  or a  disqualifying  disposition  of an  ISO  or by  the
recipient of an Award.

THE FOREGOING IS A GENERAL DISCUSSION OF CERTAIN POTENTIAL MATERIAL U.S. FEDERAL
INCOME TAX ASPECTS OF THE  RECEIPT OF AN AWARD OR THE  RECEIPT  AND  EXERCISE OF
OPTIONS  UNDER THE PLANS AND IS  INCLUDED  FOR  GENERAL  INFORMATION  ONLY.  THE
FOREGOING  DISCUSSION  DOES NOT TAKE  INTO  ACCOUNT  THE  PARTICULAR  FACTS  AND
CIRCUMSTANCES  OR TAX STATUS OR  ATTRIBUTES OF EACH  GRANTEE.  AS A RESULT,  THE
INCOME TAX CONSEQUENCES  ADDRESSED IN THE FOREGOING  DISCUSSION MAY NOT APPLY TO
EACH  GRANTEE.  ACCORDINGLY,  EACH  GRANTEE  SHOULD  CONSULT  HIS OR HER OWN TAX
ADVISOR  REGARDING THE SPECIFIC TAX  CONSEQUENCES  OF THE RECEIPT OF AN AWARD OR
THE RECEIPT AND EXERCISE OF OPTIONS UNDER THE PLANS, INCLUDING,  BUT NOT LIMITED
TO, THE APPLICATION AND EFFECT OF FEDERAL,  STATE,  LOCAL AND OTHER TAX LAWS AND
THE POSSIBLE EFFECTS OF CHANGES IN SUCH LAWS.




<PAGE>


                                  OTHER MATTERS

     As of the date of this Proxy Statement,  the Board of Directors knows of no
matters which will be presented for  consideration  at the Annual  Meeting other
than the  proposals  set forth in this  Proxy  Statement.  If any other  matters
properly come before the Annual  Meeting,  it is intended that the persons named
in the proxy will act in respect thereof in accordance with their best judgment.


                              SHAREHOLDER PROPOSALS

     Any  shareholder  who  intends  to present a  proposal  at the next  Annual
Meeting of Shareholders for inclusion in the Company's Proxy Statement and Proxy
form  relating to such meeting must submit such proposal by January 31, 2000, to
the Company at its principal executive offices.


                                  OTHER MATTERS

     Management  knows of no other matters other than as set forth in this Proxy
Statement which are to be considered at the meeting. If any other business shall
properly come before the meeting, the proxy holders will, as to such items, vote
the shares  represented  by  management  proxies in  accordance  with their best
judgment.


                             SOLICITATION OF PROXIES

     It is expected that proxy  solicitation will be primarily by mail. The cost
of  solicitation  by management  will be borne by the Company.  The Company will
reimburse  brokerage firms and other persons  representing  beneficial owners of
shares for their reasonable disbursements in forwarding solicitation material to
such  beneficial  owners.  Proxies  may  also be  solicited  by  certain  of the
Company's Directors and officers, without additional compensation, personally or
by mail, telephone, facsimile, telegram or otherwise.


                                  ANNUAL REPORT

     A copy of the  Company's  Annual  Report  on Form  10-K for the year  ended
December 31, 1998, is being  furnished to  shareholders  concurrently  with this
Proxy Statement.


                                    BY ORDER OF THE BOARD OF DIRECTORS


April 21, 1999



<PAGE>

                                                                          A.1-10
                                   EXHIBIT A.1

                               REGAN HOLDING CORP.
                             1998 STOCK OPTION PLAN
              (As Amended and Restated Effective February 10, 1999)


I. ESTABLISHMENT OF PLAN; DEFINITIONS

     1. Purpose.  The purpose of the Regan Holding Corp.  1998 Stock Option Plan
is to provide an incentive to Employees and Directors of Regan Holding Corp. and
its Affiliates  who are in a position to contribute  materially to the long-term
success of the Corporation and/or its Affiliates,  to increase their interest in
the welfare of the  Corporation  and its Affiliates and to aid in attracting and
retaining Employees and Directors of outstanding ability.

     2.  Definitions.  Unless  the  context  clearly  indicates  otherwise,  the
following terms shall have the meanings set forth below:

          a. "Affiliate"  shall mean any parent or subsidiary of the Corporation
     which meets the requirements of Section 425 of the Code.

          b. "Board" shall mean the Board of Directors of the Corporation.

          c. "Cause" shall mean repeated  failure to properly  perform  assigned
     duties,  gross negligence,  insubordination,  commission of a felony or any
     act injurious to the  Corporation or an Affiliate  involving  dishonesty or
     breach of any duty of confidentiality or loyalty.

          d.  "Change  of  Control"  shall  mean  the  happening  of  any of the
     following events:

               (i) the Corporation  receives a report on Schedule 13D filed with
          the  Securities and Exchange  Commission  pursuant to Section 13(d) of
          the Exchange Act  disclosing  that any person,  group,  corporation or
          other  entity is the  beneficial  owner,  directly or  indirectly,  of
          thirty  percent  or more of the  total  combined  voting  power of all
          classes of stock of the Corporation;

               (ii) any person (as such term is defined in Section  13(d) of the
          Exchange  Act),  group,  corporation  or other  entity  other than the
          Corporation or a wholly-owned subsidiary of the Corporation, purchases
          shares  of  any  common  stock  of  the   Corporation  (or  securities
          convertible  into common stock) pursuant to a tender offer or exchange
          offer for cash,  securities or any other consideration,  provided that
          after  consummation of the offer,  the person,  group,  corporation or
          other  entity in  question  is the  beneficial  owner (as such term is
          defined in Rule 13d-3 under the Exchange Act), directly or indirectly,
          of thirty  percent or more of the total  combined  voting power of all
          classes  of  stock  of the  Corporation  (calculated  as  provided  in
          paragraph  (d) of Rule  13d-3  under the  Exchange  Act in the case of
          rights to acquire common stock);

               (iii)  the  shareholders  of  the  Corporation  approve  (a)  any
          consolidation or merger of the Corporation in which the Corporation is
          not the  continuing  or  surviving  corporation  or  pursuant to which
          shares of Stock  would be  converted  into cash,  securities  or other
          property,  or (b) any sale, lease,  exchange or other transfer (in one
          transaction   or  a  series  of  related   transactions)   of  all  or
          substantially all of the assets of the Corporation; or

               (iv) there  shall have been a change in a majority of the members
          of the Board of Directors of the Corporation  within a 24 month period
          unless the election or  nomination  for election by the  Corporation's
          shareholders  of  each  new  Director  was  approved  by the  vote  of
          two-thirds of the Directors then still in office who were in office at
          the beginning of the 24 month period.

          e. "Code" shall mean the Internal  Revenue Code of 1986,  as it may be
     amended from time to time.

          f.  "Committee"  shall mean a committee  designated by the Board which
     committee  shall  administer  the Plan as set  forth in  Section  4 of this
     Article I of the Plan.

          g.  "Corporation"   shall  mean  Regan  Holding  Corp.,  a  California
     corporation.

          h.  "Director"  shall mean any individual who is a member of the Board
     and/or a member of the Board of Directors of an Affiliate.

          i.  "Disability"  shall mean the inability of an individual to provide
     meaningful  service for the  Corporation  due to a  medically  determinable
     physical or mental impairment,  which service is reasonably consistent with
     the individual's past service for the Corporation, training and experience.
     Such   determination   of  disability  shall  be  made  by  the  Committee.
     Notwithstanding  the  foregoing,  if an  individual  qualifies  for Federal
     Social  Security  disability  benefits  or for  payments  under a long-term
     disability  income Plan of the  Corporation or the Affiliate  which employs
     such  individual,  based  upon  his  physical  or  mental  condition,  such
     individual shall be deemed to suffer from a Disability hereunder.

          j.  "Employee"  shall mean any employee,  including  officers,  of the
     Corporation or any of its Affiliates.

          k. "Exchange  Act" shall mean the Securities  Exchange Act of 1934, as
     amended.

          l. "Fair Market Value" shall mean on any date, (i) if the Stock is not
     listed  on a  national  securities  exchange  or  quoted  on  the  National
     Association of Securities  Dealers Automated  Quotation System  ("Nasdaq"),
     the fair market value of the Stock on that date as determined by the Board,
     or (ii) if the Stock is  listed on a  national  securities  exchange  or is
     quoted on Nasdaq,  the closing  price  reported on the  composite  tape for
     issues  listed on such  exchange on such date,  or the closing price or the
     average of the closing  dealer "bid" and "asked" prices of the Stock on the
     date of grant as quoted by Nasdaq, or if no trades shall have been reported
     for such  date,  on the next  preceding  date on which  there  were  trades
     reported;  provided,  however,  that if no quotations  shall have been made
     within the 10 business  days  preceding  such date,  the Fair Market  Value
     shall be determined by the Board as provided in clause (i) above.

          m. "Grantee" shall mean an Employee or Director who has been granted a
     Stock Option under the Plan.

          n. "Incentive Stock Option" shall mean a Stock Option granted pursuant
     to the Incentive Stock Option  provisions as set forth in Article II of the
     Plan.

          o.  "Non-Qualified  Stock  Option"  shall mean a Stock Option  granted
     pursuant  to the  Non-Qualified  Stock  Option  provisions  as set forth in
     Article III of the Plan.

          p. "Option  Period"  shall mean the term of a Stock Option as fixed by
     the Committee.

          q. "Plan" shall mean the Regan Holding Corp. 1998 Stock Option Plan as
     set forth herein and as amended from time to time.

          r. "Stock" shall mean  authorized but unissued  shares of the Series A
     Common Stock of the Corporation,  no par value, or reacquired shares of the
     Corporation's Series A Common Stock.

          s.  "Stock   Option"  shall  mean  an  option,   which  shall  include
     Non-Qualified  Stock Options and Incentive Stock Options,  granted pursuant
     to the Plan to purchase shares of Stock.

          t.  "Stock  Option  Agreement"  shall  mean  the  written   instrument
     evidencing  the grant of one or more Stock Options under the Plan and which
     shall contain the terms and conditions applicable to such grant.

          u. "Ten Percent Shareholder" shall mean an Employee or Director who at
     the time a Stock Option is granted thereto owns stock  possessing more than
     10% of the total combined  voting power of all stock of the  Corporation or
     of its Affiliates.

     3.  Shares of Stock  Subject  to the Plan.  There are hereby  reserved  for
issuance under the Plan 5,500,000 shares of Stock.  Subject to the provisions of
Section 1 of Article IV, the Stock which may be issued pursuant to Stock Options
authorized  to be  granted  under the Plan and the  Stock  which is  subject  to
outstanding  but  unexercised  Stock  Options  under the Plan  shall not  exceed
5,500,000  shares of Stock in the aggregate.  If a Stock Option shall expire and
terminate  for any reason,  in whole or in part,  without being  exercised,  the
number of shares of Stock as to which such  expired or  terminated  Stock Option
shall not have been exercised may again become  available for the grant of Stock
Options.

     There shall be no terms and conditions in a Stock Option which provide that
the exercise of an Incentive  Stock Option reduces the number of shares of Stock
for which an outstanding  Non-Qualified Stock Option may be exercised; and there
shall be no terms  and  conditions  in a Stock  Option  which  provide  that the
exercise of a  Non-Qualified  Stock Option reduces the number of shares of Stock
for which an outstanding Incentive Stock Option may be exercised.

     4.  Administration  of the  Plan.  The Plan  shall be  administered  by the
Committee.  Subject to the express  provisions of the Plan, the Committee  shall
have  authority to determine  the  eligibility  of  Employees  and  Directors to
participate  in the Plan, to grant Stock Options under the Plan and to determine
whether  Stock  Options  granted  under the Plan  shall be  Non-Qualified  Stock
Options or Incentive Stock Options, to interpret the Plan, to prescribe,  amend,
and rescind rules and  regulations  relating to the Plan, to determine the terms
and provisions of Stock Option  Agreements and to make all other  determinations
necessary or advisable for the  administration  of the Plan. Any  controversy or
claim arising out of or related to the Plan shall be determined  unilaterally by
and at the sole  discretion of the  Committee.  Any  determination,  decision or
action of the Committee in  connection  with the  construction,  interpretation,
administration,  implementation  or  maintenance  of the Plan  shall  be  final,
conclusive  and binding upon all Grantees and all  person(s)  claiming  under or
through any Grantees.

     There shall be 2  Committees  under the Plan.  Solely  with  respect to the
participation  in the Plan of Employees and Directors who are subject to Section
16 of the  Exchange  Act or any  successor  statute  ("Section  16"),  a special
Committee  comprised solely of 2 or more "non-employee  directors" (as such term
is  defined in Rule  16b-3(d)(1)  promulgated  by the  Securities  and  Exchange
Commission under the Exchange Act) shall administer the Plan solely for purposes
of the Plan  and the  Stock  Options  granted  under  the  Plan to  satisfy  the
applicable  requirements  of Rule 16b-3  promulgated by the Securities  Exchange
Commission  under the Exchange Act ("Rule 16b-3") with respect to such Employees
and Directors. For all other purposes of the Plan, a committee comprised of 3 or
more  officers  of the  Corporation  designated  by the Board shall serve as the
Committee. Notwithstanding anything contained in this Section 4 to the contrary,
no member of the Committee  shall have the authority to render any decision with
respect to his or her  participation  in or  entitlement  to benefits  under the
Plan.

     5.  Amendment or  Termination.  The Board may, at any time,  alter,  amend,
suspend,  discontinue,  or terminate the Plan; provided,  however,  that no such
action shall  adversely  affect the right of any Grantee  under any Stock Option
previously granted thereto hereunder.

     6. Effective  Date of Plan.  The Plan became  effective on January 1, 1998;
this amendment and restatement of the Plan shall become effective on November 1,
1998, subject to approval of the shareholders of the Corporation.


II. INCENTIVE STOCK OPTION PROVISIONS

     1. Granting of Incentive Stock Options.

          a. Solely  Employees of the  Corporation  or its  Affiliates  shall be
     eligible to receive Incentive Stock Options under the Plan.

          b. When  granting an  Incentive  Stock  Option,  the  Committee  shall
     determine the purchase price of the Stock subject thereto,  provided,  that
     the purchase  price of each share of Stock  subject to an  Incentive  Stock
     Option  shall not be less than 100% of the Fair Market  Value of a share of
     the Stock on the date the Incentive Stock Option is granted;  and provided,
     further,  that the  purchase  price of each  share of Stock  subject  to an
     Incentive  Stock Option granted to a Ten Percent  Shareholder  shall not be
     less than 110% of the Fair Market Value of a share of the Stock on the date
     the Incentive Stock Option is granted.

          c. No Incentive  Stock Option shall be exercisable  more than 10 years
     from the date the Incentive  Stock Option was granted;  provided,  however,
     that an Incentive Stock Option granted to a Ten Percent  Shareholder  shall
     not be  exercisable  more than 5 years  from the date the  Incentive  Stock
     Option was granted.

          d. The Committee shall determine and shall designate from time to time
     those  Employees  who are to be granted  Incentive  Stock Options and shall
     specify  the  number of shares of Stock  subject  to each  Incentive  Stock
     Option.

          e.  Notwithstanding  any other provisions  hereof,  the aggregate Fair
     Market Value  (determined  at the time the option is granted) of Stock with
     respect to which Incentive Stock Options are exercisable for the first time
     by an  Employee  during  any  calendar  year  (under  all such plans of the
     Corporation and its Affiliates) shall not exceed $100,000.

          f. The Committee, in its sole discretion,  shall determine whether any
     particular  Incentive Stock Option shall become  exercisable in one or more
     installments,   shall  specify  the  installment  dates,  and,  within  the
     limitations herein provided,  shall determine the total period during which
     the Incentive Stock Option is exercisable.  Further, the Committee may make
     such other  provisions as may appear  generally  acceptable or desirable to
     the  Committee or necessary to qualify its grants under the  provisions  of
     Section 422 of the Code.

          g. The Committee may grant at any time new Incentive  Stock Options to
     an Employee who has previously  received  Incentive  Stock Options or other
     options  whether such prior  Incentive  Stock  Options or other options are
     still  outstanding,  have  previously been exercised in whole or in part or
     are  canceled  in  connection  with the  issuance  of new  Incentive  Stock
     Options.  The  purchase  price of the new  Incentive  Stock  Options may be
     established by the Committee without regard to the existing Incentive Stock
     Options or other options.

     2. Exercise of Incentive Stock Options. The purchase price of Stock subject
to an Incentive  Stock Option shall be payable on exercise of the Option in cash
or by check, bank draft or postal or express money order. The Committee,  in its
discretion, may permit a Grantee to make partial or full payment of the purchase
price by the  surrender  of  Stock  owned  by the  Grantee  prior to the date of
exercise.  Shares of Stock  surrendered  in  payment  of the  purchase  price as
provided  above shall be valued at the Fair Market Value  thereof on the date of
exercise.  Surrender  of such  stock  shall  be  evidenced  by  delivery  of the
certificate(s)  representing  such shares in such  manner,  and endorsed in such
form, or accompanied by stock powers endorsed in such form, as the Committee may
determine.

     3.  Termination  of  Employment.   Except  as  provided  otherwise  in  the
applicable  Stock Option  Agreement  (in which case the  provisions of the Stock
Option Agreement shall control over the provisions of this Section 3):

          a. If a Grantee's  employment  with the Corporation or an Affiliate is
     terminated for Cause, all then outstanding  Incentive Stock Options held by
     the Grantee  shall expire  immediately  and such Stock Options shall not be
     exercisable after the date of the termination of Grantee's  employment.  If
     the Grantee shall have voluntarily  terminated  employment with the Company
     other than by retirement at or after age 62, such  Incentive  Stock Options
     must be exercised  within 30 days after such termination of employment (but
     in no event after expiration of the Option Period) and shall be exercisable
     only to the extent such Incentive Stock Options were  exercisable as of the
     date of such termination or they shall be forfeited.

          b. If the  employment  of any Grantee who is an officer or director of
     the  Corporation  or  an  Affiliate  is  terminated  by  reason  of  death,
     Disability, or retirement at or after age 62, notwithstanding the otherwise
     applicable  vesting  periods set forth in the Stock Option  Agreement,  all
     Incentive  Stock Options held by such Grantees shall  immediately  vest and
     become fully  exercisable.  Such Incentive  Stock Options must be exercised
     within 6 months after such termination of employment (but in no event after
     expiration  of the  Option  Period)  and shall be  exercisable  only to the
     extent such Incentive Stock Options were exercisable as of the date of such
     termination or they shall be forfeited.

          If the  employment of any Grantee who is not an officer or director of
     the Company or an Affiliate is terminated  by reason of death,  Disability,
     or  retirement  at or after age 62, such  Incentive  Stock  Options must be
     exercised  within 6 months after such  termination of employment (but in no
     event after  expiration of the Option  Period)and shall be exercisable only
     to the extent such Incentive Stock Options were  exercisable as of the date
     of such termination.

          c. If a Grantee's  employment  with the Corporation or an Affiliate is
     terminated  for any reason other than as set forth in  subparagraph  (a) or
     subparagraph (b) of this Section 3, only those Incentive Stock Options held
     by the Grantee which were vested and fully  exercisable  at the date of the
     Grantee's  termination  shall be exercisable  by the Grantee  following the
     termination  of the  Grantee's  employment;  provided,  however,  that such
     Incentive  Stock  Options  must be exercised by the earlier of (i) 3 months
     from the date of the Grantee's  termination,  or (ii) the expiration of the
     Option Period, or they shall be forfeited.

III. NON-QUALIFIED STOCK OPTION PROVISIONS

     1. Granting of Non-Qualified Stock Options.

          a. Employees and Directors of the Corporation or its Affiliates  shall
     be eligible to receive Non-Qualified Stock Options under the Plan.

          b. The Committee shall determine and shall designate from time to time
     those  Employees and Directors  who are to be granted  Non-Qualified  Stock
     Options  and shall  specify  the number of shares of Stock  subject to each
     Non-Qualified Stock Option.

          c. The Committee may grant at any time new Non-Qualified Stock Options
     to an Employee or Director who has previously received  Non-Qualified Stock
     Options or other options, whether such prior Non-Qualified Stock Options or
     other options are still  outstanding,  have  previously  been  exercised in
     whole or in part or are  canceled in  connection  with the  issuance of new
     Non-Qualified Stock Options.

          d. When granting a  Non-Qualified  Stock Option,  the Committee  shall
     determine the purchase price of the Stock subject thereto.

          e. The Committee, in its sole discretion,  shall determine whether any
     particular  Non-Qualified  Stock Option shall become  exercisable in one or
     more   installments,   specify  the  installment   dates  and,  within  the
     limitations  herein  provided,  determine the total period during which the
     Non-Qualified Stock Option is exercisable.  Further, the Committee may make
     such other  provisions as may appear  generally  acceptable or desirable to
     the Committee.

     2. Exercise of  Non-Qualified  Stock  Options.  The purchase price of Stock
subject to a  Non-Qualified  Stock  Option  shall be payable on  exercise of the
Option in cash or by check,  bank draft or postal or express  money  order.  The
Committee,  in its  discretion,  may  permit a Grantee  to make  partial or full
payment of the  purchase  price by the  surrender  of Stock owned by the Grantee
prior to the date of  exercise.  Shares of Stock  surrendered  in payment of the
purchase  price as  provided  above  shall be  valued at the Fair  Market  Value
thereof on the date of  exercise,  surrender of such to be evidenced by delivery
of the certificates(s)  representing such shares in such manner, and endorsed in
such  form,  or  accompanied  by stock  powers  endorsed  in such  form,  as the
Committee may determine.

     3.  Termination  of  Employment  or  Director  Status.  Except as  provided
otherwise in the applicable Stock Option Agreement (in which case the provisions
of the Stock Option  Agreement shall control over the provisions of this Section
3):

          a. If the  employment or status as a Director of any Grantee who is an
     officer or director of the  Corporation  or an Affiliate is  terminated  by
     reason  of  death,   Disability,   or   retirement  at  or  after  age  62,
     notwithstanding  the otherwise  applicable vesting periods set forth in the
     Stock  Option  Agreement,  all  Non-Qualified  Stock  Options  held by such
     Grantees  shall  immediately  vest  and  become  fully  exercisable.   Such
     Non-Qualified  Stock  Options must be exercised  within 6 months after such
     termination of employment  (but in no event after  expiration of the Option
     Period)  and shall be  exercisable  only to the extent  such  Non-Qualified
     Stock Options were  exercisable as of the date of such  termination or they
     shall be forfeited.

          If the  employment of any Grantee who is not an officer or director of
     the Company or an Affiliate is terminated  by reason of death,  Disability,
     or retirement at or after age 62, such Non-Qualified  Stock Options must be
     exercised  within 6 months after such  termination of employment (but in no
     event after  expiration of the Option Period) and shall be exercisable only
     to the extent such  Non-Qualified  Stock Options were exercisable as of the
     date of such termination.

          b. If a Grantee's  employment  with the Corporation or an Affiliate or
     status  as a  Director  is  terminated  for  Cause,  all  then  outstanding
     Non-Qualified  Stock Options held by such Grantee shall expire  immediately
     and such  Non-Qualified  Stock Options shall not be  exercisable  after the
     date  of the  termination  of  the  Grantee's  employment  or  status  as a
     Director. If the Grantee shall have voluntarily  terminated employment with
     the Company other than by retirement at or after age 62, such Non-Qualified
     Stock Options must be exercised  within 30 days after such  termination  or
     employment (but in no event after  expiration of the Option Period) or they
     shall be forfeited.

          c. If a Grantee's  employment  with the Corporation or an Affiliate or
     status as a Director is  terminated  for any reason other than as set forth
     in  subparagraph  (a) or  subparagraph  (b) of this  Section  3, only those
     Non-Qualified Stock Options held by the Grantee which were vested and fully
     exercisable at the date of the Grantee's  termination  shall be exercisable
     by the Grantee  following the  termination  of the Grantee's  employment or
     status as a Director;  provided,  however,  that such  Non-Qualified  Stock
     Options  must be  exercised by the earlier of (i) 3 months from the date of
     the Grantee's termination,  or (ii) the expiration of the Option Period, or
     they shall be forfeited.

IV. GENERAL PROVISIONS

     1. Recapitalization Adjustments.

          a. In the event of any change in  capitalization  affecting the Stock,
     including,  without  limitation,  a stock  dividend or other  distribution,
     stock  split,   reverse  stock  split,   recapitalization,   consolidation,
     subdivision,  split-up,  spin-off,  split-off,  combination  or exchange of
     shares or other form of  reorganization or  recapitalization,  or any other
     change  affecting  the  Stock,  the  Board  shall  authorize  and make such
     proportionate  adjustments,  if any,  as the  Board  deems  appropriate  to
     reflect such change,  including,  without  limitation,  with respect to the
     aggregate  number of shares of Stock for which  Stock  Options  in  respect
     thereof  may be  granted  under  the  Plan,  the  number of shares of Stock
     covered by each outstanding Stock Option,  and the purchase price per share
     of Stock in respect of outstanding Stock Options.

          b. Any provision hereof to the contrary notwithstanding,  in the event
     the Corporation is a party to a merger or other reorganization, outstanding
     Stock   Options   shall  be   subject  to  the   agreement   of  merger  or
     reorganization.  Such agreement may provide,  without  limitation,  for the
     assumption of outstanding Stock Options by the surviving corporation or its
     parent,  for their continuation by the Corporation (if the Corporation is a
     surviving  corporation) for accelerated vesting and accelerated  expiration
     or for settlement in cash; provided,  however, that any accelerated vesting
     of such Stock  Options  shall be limited to officers  and  directors of the
     Corporation.

     2. General.

          a. Each Stock Option shall be evidenced by a Stock Option Agreement.

          b. The  granting  of a Stock  Option  in any year  shall  not give the
     Grantee  any right to  similar  grants  in future  years or any right to be
     retained as an Employee or Director,  and all Employees and Directors shall
     remain  subject to  discharge  or removal to the same extent as if the Plan
     were not in effect.

          c. No  Employee  or  Director,  and no  beneficiary  or  other  person
     claiming  under or  through  him or her,  shall  have any  right,  title or
     interest  by  reason of any Stock  Option to any  particular  assets of the
     Corporation,  or any shares of Stock allocated or reserved for the purposes
     of the Plan or subject to any Stock Option except as set forth herein.  The
     Corporation  shall not be required to establish  any fund or make any other
     segregation of assets to assure the exercise of any Stock Option.

          d. No Stock  Option  or  right  under  the Plan  shall or may be sold,
     exchanged,  assigned,  pledged,  encumbered,  or otherwise  hypothecated or
     disposed of except by will or the laws of descent and  distribution,  and a
     Stock Option shall be exercisable during the Grantee's lifetime only by the
     Grantee or his conservator.

          e.  Notwithstanding any other provision of the Plan or agreements made
     pursuant  thereto,  the  Corporation's  obligation  to issue or deliver any
     certificate or certificates  for shares of Stock under a Stock Option,  and
     the transferability of Stock acquired by exercise of a Stock Option,  shall
     be subject to all of the following conditions:

               (1) Any registration or other  qualification of such shares under
          any state or federal law or regulation,  or the  maintaining in effect
          of any such registration or other qualification which the Board shall,
          in its absolute discretion upon the advice of counsel,  deem necessary
          or advisable;

               (2) The obtaining of any other consent,  approval, or permit from
          any state or federal governmental agency which the Board shall, in its
          absolute  discretion  upon the  advice  of  counsel,  determine  to be
          necessary or advisable; and

               (3) Each stock  certificate  issued  pursuant  to a Stock  Option
          shall bear such legends which the Corporation shall determine,  in its
          absolute  discretion,  are  necessary  or  advisable,  or which in the
          opinion of counsel to the  Corporation  are required under  applicable
          federal or state securities laws.

          f. All payments to Grantees or to their legal representatives shall be
     subject to any applicable  tax,  community  property,  or other statutes or
     regulations  of the  United  States  or of any  state  having  jurisdiction
     thereof.  The Grantee may be required to pay to the  Corporation the amount
     of any withholding taxes which the Committee, in its sole discretion, deems
     necessary to be withheld in order to comply with any applicable statutes or
     regulations  with respect to a Stock Option or its  exercise.  In the event
     that such  payment  is not made when due,  the  Corporation  shall have the
     right to  deduct,  to the  extent  permitted  by law,  from any  payment or
     settlement  of any kind  otherwise  due to such  person  all or part of the
     amount required to be withheld.  If the Committee,  in its sole discretion,
     permits  shares of Stock to be used to  satisfy  any such tax  withholding,
     such Stock shall be valued  based upon the Fair Market  Value of such Stock
     as of the date the tax  withholding is required to be made, such date to be
     determined by the Committee. The Corporation shall not be required to issue
     Stock until such obligations are satisfied.

          g. In the  case  of a  grant  of a Stock  Option  to any  Employee  or
     Director of an Affiliate of the  Corporation,  the Corporation  may, if the
     Committee so directs,  issue or transfer the shares, if any, covered by the
     Stock  Option  to the  Affiliate,  for  such  lawful  consideration  as the
     Committee  may  specify,  upon  the  condition  or  understanding  that the
     Affiliate  will  transfer  the  shares  to  the  Employee  or  Director  in
     accordance  with the terms of the Stock Option  specified by the  Committee
     pursuant to the provisions of the Plan.

          h. A  Grantee  entitled  to Stock as a result  of the  exercise  of an
     Option  shall not be deemed  for any  purpose  to be, or have  rights as, a
     shareholder of the  Corporation  by virtue of such exercise,  except to the
     extent a stock  certificate is issued  therefor and then only from the date
     such certificate is issued.  No adjustments  shall be made for dividends or
     distributions  or other  rights for which the  record  date is prior to the
     date such stock certificate is issued, except as otherwise provided herein.
     The Corporation shall issue any stock certificates required to be issued in
     connection with the exercise of a Stock Option with  reasonable  promptness
     after such exercise.

          i. The Plan and the grant or exercise of Stock  Options  granted under
     the Plan  shall be  subject  to,  and shall in all  respects  comply  with,
     applicable California law.

          j. Should the participation of any Employee or Director in the Plan be
     subject to Section 16, it is the express intent of the Corporation that the
     Plan  and  the  Stock  Options  granted  under  the  Plan  satisfy  and  be
     interpreted  in  a  manner  to  achieve  the  result  that  the  applicable
     requirements  of  Rule  16b-3  shall  be  satisfied  with  respect  to such
     Employees and Directors,  with the result that such Employees and Directors
     shall be  entitled  to the  benefits  of Rule  16b-3  or  other  applicable
     exemptive  rules under  Section 16. If any  provision of the Plan or of any
     Stock Option would  otherwise  frustrate or conflict with the intent of the
     Corporation  expressed in the immediately preceding sentence, to the extent
     possible,  such provision  shall be interpreted and deemed amended so as to
     avoid such  conflict,  and, to the extent of any  remaining  irreconcilable
     conflict  with such intent,  the  provision  shall,  solely with respect to
     Employees and Directors subject to Section 16, be deemed void.

          k. Any Person that receives the Corporation's  securities  pursuant to
     this Plan shall receive  financial  statements of the  Corporation at least
     annually;  provided,  however,  that the Corporation  need not provide such
     financial statements to its key individuals whose duties in connection with
     the Corporation assure them access to equivalent information.

<PAGE>
                                                                           A.2-1
                                   EXHIBIT A.2

                               REGAN HOLDING CORP.
                      PRODUCER STOCK AWARD AND OPTION PLAN
              (As Amended and Restated Effective February 10, 1999)




I. ESTABLISHMENT OF PLAN; DEFINITIONS

     A. Purpose. The purpose of the Regan Holding Corp. Producer Stock Award and
Option Plan is to provide an incentive to individuals  marketing  annuity,  life
insurance,  and other  investment  products on behalf of Regan Holding Corp. and
its  subsidiaries,  by aligning the interests of such  individuals with those of
the shareholders of Regan Holding Corp.

     B.  Definitions.  Unless  the  context  clearly  indicates  otherwise,  the
following terms shall have the meanings set forth below:

          a. "Board" shall mean the Board of Directors of the Corporation.

          b.  "Committee"  shall mean a committee  designated by the Board which
     committee  shall  administer  the Plan as set  forth in  Section  4 of this
     Article I of the Plan.

          c.  "Corporation"   shall  mean  Regan  Holding  Corp.,  a  California
     corporation.

          d. "Fair Market Value" shall mean on any date, (i) if the Stock is not
     listed  on a  national  securities  exchange  or  quoted  on  the  National
     Association of Securities  Dealers Automated  Quotation System  ("Nasdaq"),
     the fair market value of Stock on that date as determined by the Board,  or
     (ii) if the Stock is listed on a national  securities exchange or is quoted
     on the Nasdaq,  the closing price reported on the composite tape for issues
     listed on such  exchange on such date,  or the closing price or the average
     of the closing  dealer "bid" and "asked" prices of the Stock on the date of
     grant as quoted as Nasdaq,  or if no trades  shall have been  reported  for
     such date, on the next preceding date on which there were trades  reported;
     provided, however, that if no quotations shall have been made within the 10
     business  days  preceding  such  date,  the  Fair  Market  Value  shall  be
     determined by the Board as provided in clause (i) above.

          e. "Grantee"  shall mean a Producer who has been granted a Stock Award
     or a Stock Option under the Plan.

          f.  "Person"  shall  mean an  individual,  a  corporation,  a  limited
     liability company, or a partnership.

          g. "Plan" shall mean the Regan Holding Corp.  Producer Stock Award and
     Option Plan as set forth herein and as amended from time to time.

          h.  "Producer"  shall mean a Person who has entered  into an agreement
     with the Corporation,  or one of its  subsidiaries,  pursuant to which such
     person  agrees to market  annuity,  life  insurance,  and other  investment
     products on behalf of the Corporation, or one of its subsidiaries.

          i. "Stock" shall mean  authorized but unissued  shares of the Series A
     Common Stock of the Corporation,  no par value, or reacquired shares of the
     Corporation's Series A Common Stock.

          j.  "Stock  Awards"  shall mean  shares of Stock  granted to a Grantee
     pursuant to the Plan.

          k. "Stock Option" shall mean an option granted pursuant to the Plan to
     purchase shares of Stock.

          l.  "Stock  Option  Agreement"  shall  mean  the  written   instrument
     evidencing  the grant of one or more Stock Options under the Plan and which
     shall contain the terms and conditions applicable to such grant.

     C.  Shares of Stock  Subject  to the Plan.  There are hereby  reserved  for
issuance under the Plan 9.5 million  shares of Stock.  Subject to the provisions
of Section 1 of  Article  IV, the Stock  which may be issued  pursuant  to Stock
Awards and Stock  Options  authorized to be granted under the Plan and the Stock
which is subject to  outstanding  but  unexercised  Stock Options under the Plan
shall not exceed 9.5 million shares of Stock in the aggregate. If a Stock Option
shall expire and  terminate for any reason,  in whole or in part,  without being
exercised,  the number of shares of Stock as to which such expired or terminated
Stock Option shall not have been  exercised  may again become  available for the
grant of Stock Options.

     D.  Administration  of the  Plan.  The Plan  shall be  administered  by the
Committee  which  shall  consist  of 3  or  more  officers  of  the  Corporation
designated  by the Board.  Subject to the express  provisions  of the Plan,  the
Committee  shall have  authority to determine  the  eligibility  of Producers to
participate in the Plan, to grant Stock Awards and Stock Options under the Plan,
to interpret the Plan, to prescribe,  amend,  and rescind rules and  regulations
relating to the Plan, to determine the terms and  provisions of Stock Awards and
Stock  Option  Agreements  and to make all  other  determinations  necessary  or
advisable for the  administration  of the Plan. Any controversy or claim arising
out of or  related to the Plan shall be  determined  unilaterally  by and at the
sole discretion of the Committee.  Any determination,  decision or action of the
Committee in connection with the construction,  interpretation,  administration,
implementation or maintenance of the Plan shall be final, conclusive and binding
upon all Grantees and all person(s) claiming under or through any Grantees.

     E.  Amendment or  Termination.  The Board may, at any time,  alter,  amend,
suspend,  discontinue,  or terminate the Plan; provided,  however,  that no such
action shall adversely  affect the right of any Grantee under any Stock Award or
Stock Option previously granted thereto hereunder.

     F. Effective  Date of Plan.  The Plan became  effective on January 1, 1998;
this Amendment and  restatement of the Plan shall become  effective  November 1,
1998, subject to the approval of the Board.


<PAGE>


II. STOCK OPTION PROVISIONS

     1. Granting of Stock Options.

          a. The Committee shall determine and shall designate from time to time
     those  Producers  who are to be granted Stock Options and shall specify the
     number of shares of Stock subject to each Stock Option.

          b. When granting a Stock Option,  the  Committee  shall  determine the
     purchase price of the Stock subject to the Stock Option.

          c. The Committee, in its sole discretion,  shall determine whether any
     particular   Stock  Option  shall  become   exercisable   in  one  or  more
     installments,  shall specify the installment dates, and shall determine the
     total period during which the Stock Option shall be exercisable.

          d. In  addition  to the  powers  set  forth  in this  Section  1,  the
     Committee shall have the exclusive  responsibility and authority to set all
     terms and conditions applicable to Stock Options granted under the Plan.

     2.  Exercise of Stock  Options.  The purchase  price of Stock  subject to a
Stock  Option  shall be payable on  exercise  of the Option in cash or by check,
bank draft or postal or express money order.

     3. Termination of Producer Status.  In the event that a Grantee's status as
a Producer is terminated  for any reason,  all Stock Options held by the Grantee
which  have  not  vested  as of  the  date  of  such  termination  shall  expire
immediately,  provided, that the termination of a Grantee's status as a Producer
shall not effect the Grantee's  rights with respect to the exercise of any Stock
Options  which have vested as of the date of the  termination  of the  Grantee's
status as a Producer.


III. STOCK AWARD PROVISIONS

     The Committee  shall  determine and shall designate from time to time those
Producers  who are to be granted  Stock  Awards and shall  specify the number of
shares of Stock  subject to each Stock  Award and the terms and  conditions,  if
any, applicable thereto.


IV. GENERAL PROVISIONS

     1. Recapitalization Adjustments.

          a. In the event of any change in  capitalization  affecting the Stock,
     including,  without  limitation,  a stock  dividend or other  distribution,
     stock  split,   reverse  stock  split,   recapitalization,   consolidation,
     subdivision,  split-up,  spin-off,  split-off,  combination  or exchange of
     shares or other form of  reorganization or  recapitalization,  or any other
     change  affecting  the  Stock,  the  Board  shall  authorize  and make such
     proportionate  adjustments,  if any,  as the  Board  deems  appropriate  to
     reflect such change,


<PAGE>


     including,  without  limitation,  with respect to the  aggregate  number of
     shares of Stock for which  Stock  Awards or Stock  Options  may be  granted
     under the Plan,  the number of shares of Stock covered by each  outstanding
     Stock  Option,  the  purchase  price  per  share  of Stock  in  respect  of
     outstanding  Stock Options,  and such adjustments with respect to the Stock
     Awards as the Board deems appropriate.

               1. Any provision hereof to the contrary  notwithstanding,  in the
          event the Corporation is a party to a merger or other  reorganization,
          outstanding  Stock Options shall be subject to the agreement of merger
          or reorganization. Such agreement may provide, without limitation, for
          the  assumption  of   outstanding   Stock  Options  by  the  surviving
          corporation or its parent,  for their  continuation by the Corporation
          (if  the  Corporation  is a  surviving  corporation)  for  accelerated
          vesting  and  accelerated   expiration  or  for  settlement  in  cash;
          provided,  however, that any accelerated vesting of such Stock Options
          shall  be  limited  to  officers,   directors  and  Producers  of  the
          Corporation.

     2. General.

          a. Each Stock Option shall be evidenced by a Stock Option Agreement.

          b The  granting of a Stock  Award or a Stock  Option in any year shall
     not give the  Grantee  any right to similar  grants in future  years or any
     right to be retained as a Producer,  and all Producers shall remain subject
     to  discharge  or  removal  to the same  extent  as if the Plan were not in
     effect.

          2. No Grantee,  and no beneficiary  or other person  claiming under or
     through  him or her,  shall have any right,  title or interest by reason of
     any Stock Option to any particular assets of the Corporation, or any shares
     of Stock  allocated  or reserved for the purposes of the Plan or subject to
     any Stock Option except as set forth herein.  The Corporation  shall not be
     required to establish any fund or make any other  segregation  of assets to
     assure the exercise of any Stock Option.

          3. No Stock  Option  or  right  under  the Plan  shall or may be sold,
     exchanged,  assigned,  pledged,  encumbered,  or otherwise  hypothecated or
     disposed of except by will or the laws of descent and  distribution,  and a
     Stock Option shall be exercisable during the Grantee's lifetime only by the
     Grantee or his conservator, provided that Committee shall have the right to
     grant  exceptions to the foregoing  restrictions on terms and conditions to
     be determined by the Committee.

          4.  Notwithstanding any other provision of the Plan or agreements made
     pursuant  thereto,  the  Corporation's  obligation  to issue or deliver any
     certificate  or  certificates  for shares of Stock under a Stock Award or a
     Stock Option, and the  transferability of Stock acquired upon a Stock Award
     or by exercise of a Stock Option,  shall be subject to all of the following
     conditions:

               a) Any  registration or other  qualification of such shares under
          any state or federal law or regulation,  or the  maintaining in effect
          of any such registration or other qualification which the Board shall,
          in its absolute discretion upon the advice of counsel,  deem necessary
          or advisable;

               b) The obtaining of any other consent,  approval,  or permit from
          any state or federal governmental agency which the Board shall, in its
          absolute  discretion  upon the  advice  of  counsel,  determine  to be
          necessary or advisable; and

               c) Each stock  certificate  issued pursuant to a Stock Award or a
          Stock  Option  shall bear such  legends  which the  Corporation  shall
          determine, in its absolute discretion,  are necessary or advisable, or
          which in the opinion of counsel to the  Corporation are required under
          applicable federal or state securities laws.

          5. All payments to Grantees or to their legal representatives shall be
     subject to any applicable  tax,  community  property,  or other statutes or
     regulations  of the  United  States  or of any  state  having  jurisdiction
     thereof.  The Grantee may be required to pay to the  Corporation the amount
     of any withholding taxes which the Committee, in its sole discretion, deems
     necessary to be withheld in order to comply with any applicable statutes or
     regulations  with  respect  to a  Stock  Award  or a  Stock  Option  or its
     exercise.  In the  event  that  such  payment  is not made  when  due,  the
     Corporation shall have the right to deduct, to the extent permitted by law,
     from any payment or settlement of any kind otherwise due to such person all
     or part of the amount  required to be withheld.  If the  Committee,  in its
     sole discretion, permits shares of Stock to be used to satisfy any such tax
     withholding, such Stock shall be valued based upon the Fair Market Value of
     such Stock as of the date the tax  withholding is required to be made, such
     date to be  determined  by the  Committee.  The  Corporation  shall  not be
     required to issue Stock until such obligations are satisfied.

          6. A  Grantee  entitled  to Stock as a result  of the  exercise  of an
     Option or a grant of a Stock  Award  shall not be deemed for any purpose to
     be, or have rights as, a shareholder  of the  Corporation by virtue of such
     exercise,  except to the extent a stock  certificate is issued therefor and
     then only from the date such certificate is issued. No adjustments shall be
     made for  dividends or  distributions  or other rights for which the record
     date is prior to the date  such  stock  certificate  is  issued,  except as
     otherwise   provided  herein.   The  Corporation   shall  issue  any  stock
     certificates  required to be issued in  connection  with the  exercise of a
     Stock Option with reasonable promptness after such exercise.

          7. The Plan and the grant of Stock Awards under the Plan and the grant
     or exercise of Stock  Options  granted  under the Plan shall be subject to,
     and shall in all respects comply with, applicable California law.

          8. Any Person that receives the Corporation's  securities  pursuant to
     this Plan shall receive  financial  statements of the  Corporation at least
     annually;  provided,  however,  that the Corporation  need not provide such
     financial statements to its key individuals whose duties in connection with
     the Corporation assure them access to equivalent information.






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