Exhibit 99.1
Wednesday November 29, 4:27 pm Eastern Time
Press Release
ADVISORY/ SoftLock Conference Call to Discuss Strategic Direction and Plans for
Name Change Tuesday, December 5, 2000 At 4:30 PM EST MAYNARD, Mass.--(BUSINESS
WIRE)--Nov. 29, 2000--SoftLock.com, Inc. (NASDAQ: SLCK - news), a leader in the
digital content economy, today announced it would update the investment
community in a conference call and simultaneous Webcast on Tuesday, December 5,
2000 at 4:30 PM EST. The senior management team will discuss the company's
recently announced digital content marketing strategy and related plans to
change the company name to Digital Goods(TM).
What: SoftLock's Investor Update Call
When: 4:30 PM Eastern Time, December 5, 2000
Where: http://www.shareholder.com/digitalgoods/medialist.cfm
How: Live over the Internet- simply connect to the address above
SoftLock's conference call and simultaneous Webcast will last approximately one
hour. If you are unable to tune in during the live Webcast, the meeting will be
archived on SoftLock's Web (www.softlock.com or www.digitalgoods.com) site for
approximately one month. Listening to the live broadcast requires Real Player
7.0 or higher. Broadcast quality will be best for listeners with at least a 56.6
Kbps connection, but will still be available to slower connections. Firewalls
designed to protect corporate information may also prevent you from listening to
this broadcast. Please refer to the broadcast Web page for possible solutions.
About SoftLock
SoftLock.com, Inc., (NASDAQ:SLCK - news) is the leader in digital content
marketing for rights protected content. Our secure online marketing and
distribution system helps publishers deliver content to a maximum audience while
respecting copyrights. Consumers gain instant access to valuable and relevant
content wherever and whenever they are ready to buy. SoftLock Goods is
revolutionizing the way digital content is marketed, sold, and distributed
online, while enabling content publishers and online affiliates to share in the
commercial benefits of the rapidly growing marketplace for digital content.
SoftLock is based in Maynard, MA. For more information please visit
www.softlock.com.
SoftLock Statement
SoftLock and Passalong are registered trademarks of SoftLock.com, Inc. Digital
Goods, DigiGoods, DigiGoods iPage, DigiGoods iStore are trademarks of
SoftLock.com, Inc. All other products or company names are trademarks or
registered trademarks of their respective owners. This news release contains
forward-looking statements within the meaning of Section 27A of the Securities
Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934,
as amended. Such statements are subject to risks and uncertainties that could
cause actual results to vary materially from those projected in the
forward-looking statements. Digital Goods.com may experience significant
fluctuations in future operating results due to a number of economic,
competitive and other factors, including, among other things, the size and
timing of customer orders, changes in laws, new or increased competition, delays
in new products, production problems, changes in market demand, market
acceptance of new products, seasonality in product purchases and availability of
capital to finance intended expansion of operations. These factors and others
could cause operating results to vary significantly from those in prior periods,
and those projected in forward-looking statements. Additional information with
respect to these and other factors, which could materially affect the Company
and its operations, are included in the Company's fillings with the Securities
and Exchange Commission and are incorporated herein.
Contact:
SoftLock.com, Inc.
Andrew Morrison
Chief Financial Officer
[email protected]
----------------------
www.softlock.com
----------------
978/461-4175
or
Alexander Ogilvy Public Relations
Sandra O'Keefe
[email protected]
www.alexanderogilvy.com
212/880-5200
<PAGE>
Exhibit 99.2
FOR IMMEDIATE RELEASE
Press Contacts:
Phillip Summers Erica Cantwell
VP, Corporate Marketing Alexander Ogilvy Public Relations
Digital Goods [email protected]
[email protected] 617-491-9400
-------------------------
www.digitalgoods.com
978-461-4146
SOFTLOCK(R)BECOMES DIGITAL GOODS(TM)TO PROPEL
DIGITAL CONTENT MARKETING BUSINESS
Pioneer in Digital Rights Management Believes Interactive Marketing is Key to
Selling Digital Content Online
Company Also Announces Strategic Partnership with Reciprocal(TM)
MAYNARD, MA - December 4, 2000 - SoftLock.com (NASDAQ: SLCK) has renamed itself
Digital Goods(TM) in order to reflect an expanded business philosophy. The new
name signifies the company's increased focus on helping leading content
publishers maximize the sale of rights-protected digital content. With its
unique blend of digital rights management (DRM) technology, creative interactive
marketing services, and experience selling secure digital content, Digital Goods
is uniquely positioned to give consumers instant access to valuable and relevant
content, while providing content publishers with the rights management,
marketing services, and strategic advice they need to achieve success.
"Our goal is to help publishers unleash the value of their content by providing
the next generation tools and services needed to deliver rights-protected
multimedia content to a maximum audience of consumers," said Scott Griffith,
chairman and chief executive officer of Digital Goods. "Our new brand will
visibly affirm these commitments daily to our employees, our customers and our
shareholders."
The Digital Goods symbol - a sphere traveling into expanding concentric rings -
graphically portrays the viral marketing effects of the company's Passalong(TM)
technology, the patented viral marketing system that turns friend-to-friend
content sharing into a powerful sales channel. SoftLock was an early entrant in
the DRM arena and has achieved a leadership position. The company's DRM
technology protects digital content through a patented encryption
-more-
method while managing the permissions and use of copyrighted material. Over the
past six months, the company has intensified its focus on the online marketing
of secure digital content.
According to Dr. Jonathan Schull, founder and chief scientist at Digital Goods,
"SoftLock made digital products sellable, Digital Goods makes them sell. From
day one, Digital Goods will lead the industry in digital content marketing. In
response to publisher requests, we have developed a suite of digital content
marketing tools that give us a variety of solutions to help content publishers
place rights-protected content at consumer touch points."
The Digital Goods digital content marketing (DCM) offering includes:
An affiliate retailer network with thousands of online partners. Digital Goods
collaborated with industry leader Be Free, Inc. to develop the first online
affiliate network to sell digital content with immediate and secure downloads. A
customized search engine registration capability that leverages major search
portals. Secure documents are automatically registered with each of the major
search engines in a manner that optimizes their placement and maximizes sales.
Contextual mapping of product offers. Digital Goods embeds offers for specific
relevant content in news feeds and other Web site content. For example, you
might be reading a news article on economic trends in Europe and receive, in
real time, an offer to purchase specific country analysis reports from content
provider Dun & Bradstreet.
Customized targeted eMail campaigns to help content publishers build
personalized relationships with their customers. The Digital Goods Passalong(TM)
viral marketing system.
Relationship with Reciprocal, Inc.
In a related development, Digital Goods announced today that it has signed an
agreement with Reciprocal, Inc., the global leader in digital rights management
and digital commerce services, whereby the two companies will offer an
integrated solution for distributing and marketing secure digital content.
Combining Digital Goods' content marketing capabilities with Reciprocal's(TM)
secure digital distribution services enables publishers to deliver online a
variety of protected digital content to a wide audience while respecting all
copyrights.
"Reciprocal is helping to bring more and more publishers to the online
distribution market," said John Schwarz, president and CEO, Reciprocal. "Our
partnership with Digital Goods means that Reciprocal's customers can now take
immediate advantage of one of the most sophisticated viral marketing networks
available and remain comfortable about their copyright obligations."
-more-
According to Bob Leone, Vice President, Strategic Alliances at Digital Goods,
"As digital content becomes more multi-media in nature, our content partners
want to match digital content marketing tools with the most appropriate DRM
technologies. We believe Reciprocal's best-of-breed DRM philosophy and scaleable
infrastructure is a great match for our Digital Goods content marketing
services. This is the integrated solution our customers are looking for."
About Digital Goods
Digital Goods (NASDAQ: SLCK), formerly SoftLock.com, is the leader in digital
content marketing for rights protected content. Our secure online marketing and
distribution system helps publishers deliver content to a maximum audience while
respecting copyrights. Consumers gain instant access to valuable and relevant
content wherever and whenever they are ready to buy. Digital Goods is
revolutionizing the way digital content is marketed, sold, and distributed
online, while enabling content publishers and online affiliates to share in the
commercial benefits of the rapidly growing marketplace for digital content. The
Digital Goods digital content marketing network includes hundreds of online
affiliates and content publishers, including industry leaders such as Standard &
Poor's, Simon & Schuster, Dun & Bradstreet, WetFeet.com, Borders.com,
iVillage.com, About.com, Infospace and The Money Page. Digital Goods is based in
Maynard, MA, USA. For more information, please visit www.digitalgoods.com.
# # #
Digital Goods Statement
SoftLock is a registered trademark of SoftLock.com, Inc. Digital Goods, and
Passalong are trademarks of SoftLock.com, Inc. All other products or company
names are trademarks or registered trademarks of their respective owners. This
news release contains forward-looking statements within the meaning of Section
27A of the Securities Act of 1933, as amended, and Section 21E of the Securities
Exchange Act of 1934, as amended. Such statements are subject to risks and
uncertainties that could cause actual results to vary materially from those
projected in the forward-looking statements. SoftLock.com, Inc. d/b/a Digital
Goods may experience significant fluctuations in future operating results due to
a number of economic, competitive and other factors, including, among other
things, the size and timing of customer orders, changes in laws, new or
increased competition, delays in new products, production problems, changes in
market demand, market acceptance of new products, seasonality in product
purchases and availability of capital to finance intended expansion of
operations These factors and others could cause operating results to vary
significantly from those in prior periods, and those projected in
forward-looking statements. Additional information with respect to these and
other factors, which could materially affect the Company and its operations, are
included in the Company's fillings with the Securities and Exchange Commission
and are incorporated herein.
