KRANTOR CORP
PRE 14A, 1998-04-30
GROCERIES, GENERAL LINE
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                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934
                                ((Amendment No. )

Filed by the  Registrant  [ x ] 
Filed by a Party other than the  Registrant  [ ]
Check the appropriate box: 
[ ] Preliminary Proxy Statement 
[ ] Confidential, for Use of the Commission Only
         (as permitted by Rule 14a-6a-12)
[ x ]  Definitive Proxy Statement
[   ]  Definitive Additional Materials
[   ]  Soliciting Material Pursuant to  240.14a-11(c) or  240.14a-12

                               KRANTOR CORPORATION
                               -------------------
                (Name of Registrant as Specified in Its Charter)

                ------------------------------------------------
     (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[x]  No fee required
[ ] Fee computed on table below per Exchange Act Rule 14a-6(i)(4) and 0-11.

1.  Title of each class of securities to which transaction applies

- - ------------------------------------------------------------------------------
2.  Aggregate number of securities to which transaction applies:

- - ------------------------------------------------------------------------------
3. Per unit price or other underlying value of transaction  computed pursuant to
Exchange  Act Rule  0-11  (Set  forth the  amount  on which  the  filing  fee is
calculated and state how it was determined)

- - ------------------------------------------------------------------------------
4.  Proposed maximum aggregate value of transaction:

- - ------------------------------------------------------------------------------
5.  Total fee paid:

- - ------------------------------------------------------------------------------
[ ] Fee paid previously with preliminary materials.
[ ] check box if any part of the fee is offset as provided by Exchange  Act rule
0-11(a)(2)  and  identify  the  filing  for  which the  offsetting  fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the Form or Schedule and the date of its filing.

1.   Amount Previously Paid:

- - ------------------------------------------------------------------------------
2.   Form, Schedule or Registration Statement No.

- - ------------------------------------------------------------------------------
3.   Filing Party:

- - ------------------------------------------------------------------------------
4.   Date Filed:

- - ------------------------------------------------------------------------------
                                      -2-

<PAGE>


                               KRANTOR CORPORATION
                                 10850 Perry Way
                                    Ste. 203
                              Wexford, Penna. 15090

                                 PROXY STATEMENT


         This  statement is  furnished  in  connection  with a  solicitation  of
proxies by the Board of Directors  (the "Board of  Directors" or the "Board") of
Krantor  Corporation  (the  "Company")  to be  used  at the  Annual  Meeting  of
Stockholders  of the Company (the  "Meeting") to be held on June 19,1998 at 2:30
P.M. at Long Island Marriott, Uniondale, New York.

VOTING PROCEDURES

         Stockholders  of record at the close of business on May 1, 1998 will be
entitled to vote at the Meeting.  On the said record date,  there were 4,583,604
shares of Common Stock, par value $.001 per share ("Common Stock"), outstanding,
each of which being  entitled to one vote at the Meeting,  and 100,000 shares of
Class A  Preferred  Stock,  par value  $.001 per share  ("Preferred  Stock" and,
together with the Common Stock, collectively the "Company Shares"), outstanding,
each of which being  entitled to 13 votes at the Meeting  (vote is controlled by
Mair Faibish,  Executive Vice  President of the Company).  Holders of the Common
Stock and the  Preferred  Stock will vote as a single class as to all matters to
come before the Meeting. A Shareholder List disclosing shareholders of record on
May 1, 1998 shall be made available for inspection by  shareholders  entitled to
vote at the Annual  Meeting at the location of the Meeting on the date of and in
advance of the date of the Meeting.

         The By-Laws of the Company (the "By-Laws")  provide that the holders of
a minimum of one third of the Company Shares issued and outstanding and entitled
to vote at the  Meeting,  present  in person  or  represented  by  proxy,  shall
constitute  a quorum  at the  Meeting.  The  By-Laws  further  provide  that the
directors of the Company shall be elected by a plurality  vote and that,  except
as otherwise  provided by statute,  the  Certification  of  Incorporation of the
Company,  or the By-Laws,  all other matters  coming before the meeting shall be
decided by the vote of a majority  of the  number of Company  Shares  present in
person or represented by proxy at the Meeting and entitled to vote thereat.

         Votes cast at the Meeting  will be counted by the person  appointed  by
the Company to act as inspectors of election for the Meeting.  The inspectors of
election  will treat  Company  Shares  represented  by a properly  executed  and
returned  proxy as present at the Meeting for purpose of  determining  a quorum.
Abstention and broker  non-votes  with respect to particular  proposals will not
affect the determination of a quorum.

          Five  directors  will be elected by a  plurality  vote of the  Company
Shares  present,  in person or by proxy,  and  entitled to vote at the  Meeting.
Accordingly,  abstentions  and broker  non-votes as to the election of directors
will have no effect  thereon.  All other  matters  to come  before  the  Meeting
require the  approval of a majority of the Company  Shares  present  entitled to
vote thereon,  therefore,  abstentions as to particular  proposals will have the
same effect as votes against such proposals.  Broker  non-votes as to particular
proposals will not, however,  be deemed to be a part of the voting power present
with  respect to such  proposals  and will not  therefore  count as votes for or
against such  proposals  and will not be included in  calculating  the number of
votes necessary for approval of such proposals.

         Proxies in the enclosed form are solicited by the Board of Directors to
provide  an  opportunity  to every  stockholder  to vote on all  matters to come
before the  Meeting,  whether or not he or she attends in person.  If proxies in
the  enclosed  form are  properly  executed  and  returned,  the Company  Shares
represented  thereby will be voted at the Meeting in accordance with stockholder
direction.  Proxies in the enclosed  form will be voted FOR the election of each
director  and FOR the  approval of the  specified  amendments  to the Company 's
Certificate of  Incorporation  eliminating  future  dividend  rights to existing
Preferred  Stock.  Any  stockholder  executing  a proxy may revoke that proxy or
submit a revised  one at any time  before it is voted.  A  stockholder  may also
attend at the Meeting in person and vote by ballot,  thereby canceling any proxy
previously  given.  Except for the  election of  directors,  and approval of the
amendment  to by  Company's  Certificate  of  Incorporation  arranging  for  the
proposed  change in terms of the Preferred  Stock,  management  expects no other
matters  to be  presented  for action at the  Meeting.  If,  however,  any other
matters  properly  come before the Meeting,  the persons named as proxies in the
enclosed form of proxy intend to vote in accordance  with their  judgment on the
matters presented unless otherwise specified in the Proxy.

                                      -3-

<PAGE>


PROXY SOLICITATION

         The  cost of  soliciting  proxies  will be  borne  by the  Company.  In
addition to solicitations by mail,  arrangements  have been made for brokers and
nominees  to send proxy  material  to their  principals,  and the  Company  will
reimburse them for their reasonable expenses in doing so. The Company's transfer
agent,  American  Stock  Transfer  and  Trust  Company  will  assist  it in  the
solicitation of proxies from brokers and nominees.  The fees for the services of
the  transfer  agent are  included  in the  monthly  fees  paid by the  Company,
however,  the Company  will  reimburse  the  transfer  agent for its  reasonable
out-of-pocket  expenses  incurred  in  connection  with  providing  solicitation
services. Certain employees of the Company, who will receive no compensation for
their  services  other  than their  regular  remuneration,  may also  solicit by
telephone, telegram, telex, telecopy, or personal interview.

                        PROPOSAL 1. ELECTION OF DIRECTORS

         At the Meeting, five directors are to be elected to a one-year term and
to hold office until their  successors are elected and  qualified.  The Board of
Directors  consists of one class,  which serves for a one-year term. The persons
named in the enclosed form of proxy intend to vote such proxy,  unless otherwise
directed,  FOR the election of each of the  directors  nominated to serve on the
Board to serve  until the fiscal 1998 Annual  Meeting of  Stockholders  or other
dates  for  proposed   election  on  new  directors.   If  contrary  to  present
expectation, any of the nominees should become unavailable for any reason, votes
may be cast pursuant to the accompanying form of proxy for a substitute  nominee
designated by the Board.

INFORMATION CONCERNING DIRECTORS AND DIRECTOR NOMINEES.

         Set forth is certain  information  concerning  directors  and  director
nominees.

                                                                     Year First
                                                                     Elected A
         Name of Nominee            Age       Position               Director
         ---------------            ---       --------               --------

         Henry J. Platek, Jr.        52     President and Director        1989

         Mair Faibish                38     Executive Vice President
                                            Chief Financial Officer
                                            and Director                  1989

         Mitchell Gerstein           42     Vice President, Treasurer,
                                            Secretary and Director        1991

         Dominic Marsicovetere       49     Director                      1993

         Michael Ferrone             46     Director                      1995

     HENRY J. PLATEK, JR. has been President and a Director of the Company since
December 1989.

     MAIR  FAIBISH.  Mr.  Faibish  has  been  Executive  Vice  President,  Chief
Financial Officer and a Director of the Company since May 1989. He serves on the
Compensation and Executive committees.

                                      -4-

<PAGE>


     MITCHELL  GERSTEIN.  Mr. Gerstein has been Treasurer since March 1994. Vice
President  and a  Director  of the  Company  since  June  1991.  Controller  and
Treasurer  of the Company  since March 1992,  and  Secretary of the Company from
June 1991 to March 1994,  a position he resumed in January  1995.  Mr.  Gerstein
serves on the Audit Committee.

     DOMINIC A. MARSICOVETERE, CPA. Mr. Marsicovetere has been a Director of the
Company since April 1993. Since 1978, Mr.  Marsicovetere  has been an Accounting
Professor in the school of Business Administration at Hofstra University.  Since
1978,  Mr.  Marsicovetere  had been in private  practice as a  certified  public
accountant.  Mr.  Marsicovetere  is the  chairman  of the  Audit  Committee  and
Independent Compensation Committee.

     MICHAEL FERRONE.  Mr. Ferrone has been an associate at Certified  Financial
Services for 1 year. Mr. Ferrone has been a Vice President and has served on the
Executive  Committee of Alliance  Financial Group for the past eight years.  Mr.
Ferrone serves on the Audit Committee and Independent Compensation Committee.

CORPORATE GOVERNANCE

     Directors are elected at the annual meeting of stockholders and hold office
until their  successors  have been duly  elected and  qualified,  or until their
earlier death, resignation or removal.

     The  Board  of  Directors  has  primary  responsibility  of  directing  the
management  of the  business  and affairs of the  Company.  The Board  currently
consist of five members.

     The Company has an Audit Committee,  an Executive Committee, an Independent
Compensation Committee and an Employee Compensation Committee.

     The Audit  Committee is comprised of Dominic A.  Marsicovetere  (chair) and
Mitchell Gerstein and Michael Ferrone and its functions include  recommending to
the Board of Directors the  engagement of the  Company's  independent  certified
public  accountants,  reviewing  with such  accountants  the plan and results of
their examination of the consolidated  financial  statements and determining the
independence  of such  accountants.  The Audit  Committee will also have primary
responsibility for reviewing all related party transactions.  However, it is the
Company's  policy that all related party  transactions be approved by a majority
of the  disinterested  directors  of the  Company.  Such  directors  will not be
required to make a  determination  that each related party  transaction  meets a
fairness test,  but will decide whether the  transaction is in the best interest
of the Company.  The Audit  Committee is comprised of a majority of  independent
directors as required by NASDAQ.

     The  Executive  Committee is  comprised  of Henry J.  Platek,  Jr. and Mair
Faibish and is responsible for establishing  policies and procedures relating to
the administration and operation of the Company.

     The Independent Compensation Committee, consisting of Dominic Marsicovetere
and Michael Ferrone, the Company's two independent non-employee directors,  will
review and make recommendations with respect to compensation of officers and key
employees.  They also  administer  the Company's  1994  Services and  Consulting
Compensation  Plan, as amended with respect to compensation of directors (except
non-employee directors) and officers and consultants of the Company.

     The Employee Compensation  Committee,  consisting of Mair Faibish and Henry
J. Platek, will review and make  recommendations with respect to compensation of
employees who are not officers or directors.

     Executive  officers  serve at the  discretion  of the  Board of  Directors,
subject to any  employment  agreement  between  the  executive  officer  and the
Company.

                                      -5-

<PAGE>

     The Board of Directors and its Committee voted by unanimous or majority (on
notice to others not voting)  written  consent in lieu of formal  meetings  with
respect to all actions  taken in the year ended  December  31, 1996 and December
31, 1997, and thereafter in 1998.

     None of the directors or  respective  officers of the Company have over the
last two fiscal  years  been  involved  in any  material  transactions  with the
Company  wherein the amount of money  involved  exceeded  $100,000  although the
Company and its affiliates  have  purchased  insurance  instruments  through Mr.
Ferrone. No material transactions involving the officers and or directors of the
Company  and the  Company are  proposed.  There are also no common  affiliations
between the Company  and  officers  and/or  directors  in any other  business or
entity, to the best knowledge of the Company.

     No officer, director and/or former member or affiliate thereof is or in the
last two fiscal years has been in debt to the Company in excess of $100,000.

COMPENSATION OF DIRECTORS/ NON-EMPLOYEE DIRECTOR PLAN

     Directors  and committee  members who are part of management  serve as such
without  compensation  but are  reimbursed  for their  reasonable  out-of-pocket
expenses in attending meetings of the Board and its committees.  Pursuant to the
Option  Plan,  directors  who are not  employees  of the  Company are granted an
option to purchase  10,000 shares of Common Stock at an exercise  price equal to
fair  market  value on the date of grant  immediately  upon  their  election  or
reelection to the Board of Directors.

RECOMMENDATION AND VOTE

     The Board of Directors recommends the election of the nominees listed above
as  directors  of the  Company to hold office  until the next annual  meeting or
until their  successors are elected and  qualified.  The  affirmative  vote of a
plurality of the Company Shares  represented at the Meeting is required for such
approval.


                                      -6-


<PAGE>



                             PRINCIPAL STOCKHOLDERS

     The following  table sets forth as of April 1, 1998  information  regarding
the beneficial  ownership of the Company's voting  securities (i) by each person
who is known to the  Company  to be the owner of more than five  percent  of the
Company's voting securities,  (ii) by each of the Company's directors, and (iii)
by all directors and executive officers of the Company as a group:

<TABLE>
<CAPTION>

                                             Amount and Nature of
                                             Beneficial Ownership       Percent of Class
Name and Address of                          Common     Preferred       Common   Preferred
Beneficial Owner(1)                           Stock       Stock         Stock     Stock
- - -------------------                           -----       -----         -----     -----

<S>                                          <C>            <C>           <C>       <C>
Henry J. Platek (2)..........                1,391         -0-            .03%      --
10850 Perry Way
Ste. 203
Wexford, Penna 15090

Mair Faibish (3).............              167,540       100,000         3.66%    100.0%
10850 Perry Way
Ste. 203
Wexford, Penna 15090

Mitchell Gerstein............                  324         -0-            .01%      --
10850 Perry Way
Ste. 203
Wexford, Penna 15090

Dominic A. Marsicovetere.....               15,000         -0-            .33%      --
10850 Perry Way
Ste. 203
Wexford, Penna 15090

Michael Ferrone.............                 -0-           -0-             -0-      --
10850 Perry Way
Ste. 203
Wexford, Penna 15090

Jemini Investments, Inc.....               302,800         -0-           6.61%      --
155 Foxhunt Ct.
Syosset, NY  11791

All Officers and Directors
as Group (4)................               184,255       100,000         4.0%     100.0%

</TABLE>

*Less than 1%

(1) Unless  otherwise  indicated,  each person named in the table exercises sole
voting and investment power with respect to all shares beneficially owned.

(2) Includes 333 shares owned by Michaleen Platek,  wife of Henry J. Platek Jr.,
and 333 shares  owned by MNP  Corporation  d/b/a Twin Cities  Wholesale  Grocers
Incorporated  ("MNP"), a corporation  wholly-owned by Mrs. Platek.  Henry Platek
disclaims beneficial ownership of the shares held by Michaleen Platek and MNP.

(3) Mr. Faibish owns the 100,000  shares of Preferred  Stock  outstanding.  Each
share of Preferred  Stock is entitled to 13 votes on all matters on which Common
Stock may vote.  Accordingly,  the  percentage  of overall  voting  power of the
Company's voting securities  beneficially owned by Mair Faibish and all officers
and directors as a group is increased accordingly.

                                      -7-

<PAGE>



                   PROPOSAL 2. PROPOSAL TO AMEND THE COMPANY'S
              CERTIFICATE OF INCORPORATION TO ALLOW ELIMINATION OF
                        FUTURE PREFERRED STOCK DIVIDENDS


GENERAL

     At the Annual  Meeting,  the  stockholders of the Company will consider and
vote upon a proposal  providing for elimination of all future dividend rights of
the Company's  Preferred  Stock. The change in terms of the Preferred Stock will
be effected by an amendment to the Company's  Certificate of Incorporation  (the
"Amendment")  that is  contained in Exhibit A to this Proxy  Statement  which is
incorporated by reference  herein.  The Amendment will become effective upon its
filing with the Secretary of State of Delaware (the  "Effective  Date").  All of
the Company's authorized Preferred Stock is issued and outstanding and change in
terms thereof requires also the consent of the holder(s)  thereof.  Such consent
has been  received  by the  Company  from the  holder of all of the  outstanding
Preferred Stock, Mr. Faibish, the Company's Executive Vice President.

RECOMMENDATION AND VOTE

     The  proposed  Amendment  must be  approved  by the  holders  of at least a
majority of the shares of Common  Stock and of the  Preferred  Stock (and others
having  votes  similar  thereto)  present  and voting at the  Annual  Meeting of
Stockholders  where quorum  requirements  have been met, called for that purpose
for which  Proxies  are hereby  being  solicited.  Quorum at the  meeting  shall
require  attendance  in  person  or by  proxy by at least  one-third  amount  of
potential votes outstanding.

     The Board of Directors has adopted a resolution  setting forth the proposed
amendment,  and hereby  recommends that the stockholders of the company vote for
the proposed amendment.

                        PROPOSAL 3. ELECTION OF AUDITORS


     Belew,  Averitt  LLP are  expected  to be the  independent  auditors of the
financial  statements  of the Company and its  subsidiaries  for the fiscal year
ending December 31, 1998 and have acted as such during the last two years of the
Company. At the meeting,  Belew, Averitt LLP are being nominated to serve as the
auditors for the Company for the fiscal year ending December 31, 1998. It is not
expected  however that any  representative  of the auditors will be available at
the Meeting to respond to questions.

     The  financial  statements  of the  Company as of and for the fiscal  years
ended December 31, 1996 and December 31, 1997 were audited by Belew, Averitt LLP
and such did not contain an adverse  opinion or a disclaimer of an opinion,  and
were not  qualified  or modified as to  uncertainty,  audit scope or  accounting
principles.

RECOMMENDATION AND VOTE

     The Board of Directors  recommends  the  election of Belew,  Averitt LLP to
serve as auditors  for the Company for the fiscal year ended  December  31, 1998
and until  successors  are  elected and  qualified.  The  affirmative  vote of a
plurality of the Company Shares  represented at the Meeting is required for such
approval.

                                      -8-

<PAGE>



                   PROPOSAL 4. PRIVATE PLACEMENT OF SECURITIES

     Subject to  Shareholder  Approval the Company has entered an agreement with
First Asset Management Inc., a NASD licensed  investment banking firm, to act as
placement  agent to assist  the  Company  on a best  efforts  basis to attempt a
private placement offering (the "Offering") of the Company's  securities wherein
the Company  shall  offer up to 30 units of  securities,  each unit  offered for
$100,000  investment,  and each unit  consisting  of a $70,000  12%  Convertible
Subordinated  Debenture (the "Debenture") and 26,666 shares of restricted common
stock,  each unit also  allowing  for  registration  rights to the holder of all
common  stock  included  in the unit and  underlying  conversion  rights  of the
Debenture.  The Debenture shall be convertible at $2.50 per share. Further terms
of the  Offering  and  obligations  of  the  Company  regarding  same  are  more
particularly set forth in the Term Sheet included  herewith as an Exhibit to the
Proxy Statement. All funds net to the Company after the expenses of the Offering
shall be added to working  capital of the Company with no specific  restrictions
or  prohibitions  on the use of such funds,  and the Company  expects to utilize
such  funds to further  its  corporate  operations  and its  business  including
contributing  funds to the business of its  subsidiaries.  The Company  believes
that the  additional  capital will allow for the Company to continue to explore,
enhance  and expand upon its  business  opportunities  and  provide  more of the
products  being  marketed  by the  Company  and  thereby  gain an even more firm
foothold  on its  encouraging  position  in the  product  marketplace,  with the
hopeful  result  of  enhancement  of the  value  of the  Company's  stock in the
securities  marketplace.  The Term  Sheet  outlines  the  material  terms of the
Offering.  The Offering may be  terminated  or other  reasonable  terms  thereof
negotiated and approved by the President of the Company or his designee.

RECOMMENDATION AND VOTE

     The Board of  Directors  of the Company has  authorized  and  approved  the
Offering and recommends its approval by shareholders of the Company. Shareholder
Authorization  is  necessary  for  proceeding  with the  Offering  and  requires
approval  by at  least a  majority  of the  Company  Shares  represented  at the
Meeting.

                                 OTHER BUSINESS

     Management  knows of no other  business which is to be presented for action
at the meeting.  Should any other matters properly come before the meeting,  the
persons named in the  accompanying  proxy will have  discretionary  authority to
vote all proxies in accordance with their judgement.

     It is important that proxies be returned promptly. Therefore,  stockholders
who do not  expect to attend in person  are  urged to  execute  and  return  the
enclosed  proxy to which no  postage  need be  affixed  if mailed in the  United
States.

                             EXECUTIVE COMPENSATION

     Set forth below are tables  showing (i) in summary form,  the  compensation
paid to Henry J.  Platek and Mair  Faibish  the only  executive  officers of the
Company  who  earned  in  excess  of  $100,000  during  any of the  fiscal  year
presented:  and (ii) the options and stock appreciation rights (SARs) granted to
such executives in 1997.
<TABLE>
<CAPTION>

                                                                          Restricted
                                                                           Stock
Name and Principal Position                 Year        Salary    Bonus   Options

<S>                                         <C>          <C>      <C>             <C>
Henry J. Platek, President and              1997         62,927   3,750           0
         Chief Executive Officer            1996        105,867     0             0
                                            1995        121,000   6,063           0

Mair Faibish, Executive Vice                1997         97,782     0       500,000(1)
    President and CEO                       1996        112,440     0             0
                                            1995        104,900  11,719           0
</TABLE>

                                      -9-

<PAGE>


Compensation Committee Interlocks and Insider Participation

(1) option exercisable at $.50 per share; as of April 1, 1998 55,000 shares have
been exercised.

     All  decisions  with  respect to the stock  compensation  of the  Company's
executive  officers and key employees are made by the  Independent  Compensation
Committee,  which is comprised of Mr.  Marsicovetere  and Mr.  Ferrone under the
1994 Plan.  Neither Mr.  Marsicovetere nor Mr. Ferrone are officers or employees
of the Company nor were they at any time.

     All  decisions  with respect to the  compensation  of employees who are not
officers or key employees are made by the Employee Compensation  Committee which
is comprised of Mr. Platek and Mr.  Faibish.  Mr.  Faibish is the Executive Vice
President and Chief Financial Officer of the Company.

             REPORT OF THE BOARD OF DIRECTORS ON ANNUAL COMPENSATION


ADMINISTRATION OF COMPENSATION PROGRAM

     The Independent Compensation Committee will be responsible for establishing
and administering the stock  compensation  policies  applicable to the Company's
executive officers.

     Prior to the establishment of the Committee,  decisions with respect to the
compensation of the Company's  executive officers have been made by the Board of
Directors.

COMPENSATION POLICY

     The goals of the Company's executive compensation policy are to (i) attract
and retain qualified executives and (ii) ensure that an appropriate relationship
exists between executive pay and the creations of shareholder  value. To achieve
these goals, the Company's executive  compensation policy will reward executives
for long term strategic  management and the enhancement of stockholder  value by
integrating annual base compensation with other forms of incentive  compensation
based  upon  corporate  results  and  individual  performance.   Measurement  of
corporate  performance  will be primarily  based on the level of  achievement of
Company  goals  and upon  Company  performance  levels  compared  with  industry
performance levels.

     The Committee will obtain  compensation survey data where available for the
promotional wholesale distribution industry and similar industries to be used as
a guide to establish  compensation  levels to be competitive with and comparable
to other companies in its industry group.

FISCAL 1997 EXECUTIVE COMPENSATION PROGRAM

     The  Company's  fiscal 1997  executive  compensation  program was comprised
exclusively  of  base  salary  and  stock  grants   pursuant  to  the  Company's
compensation  plan. During fiscal 1997 Mr. Faibish and Mr. Platek, the Company's
two executive officers,  did not receive salary increases.  The decisions not to
grant  increases  were  made by the  Board of  Directors  based  on the  company
performance and financial  condition.  The compensation  program described below
will be implemented by the Independent Compensation Committee on a going forward
basis.

     BASE SALARY. The Independent Compensation Committee will review and approve
all salary changes and stock grants for executive  officers.  The Committee will
base its approval of such salary  changes on: (i)  performance of the executive,
(ii) Company performance, (iii) experience, and (iv) external salary surveys.

                                      -10-

<PAGE>


     ANNUAL  INCENTIVE.  The Company may use annual  performance  incentives  to
focus management on achieving  financial and operating results.  The Company may
establish a bonus pool for executive officers for particular year or years, from
which bonuses will be paid at the discretion of the President and Executive Vice
President  upon approval of the  Committee,  except that bonuses  awarded to the
President  and  Executive  Vice  President  will  be at  the  discretion  of the
Committee based on the financial performance of the Company.


     LONG  TERM  INCENTIVE.  The  primary  purpose  of the  long-term  incentive
compensation  plan (the  "Plan")  is to link  management  pay with the long term
interests of stockholders. The Independent Compensation Committee will use stock
options to achieve  this link.  The grant of options at 100 percent for the fair
value assures that the executive officers will receive a benefit only when stock
price increases.

     The amount of options granted is based on comparative data on the estimated
value of long term  compensation for other industry  executives.  In determining
annual stock option grants, the Independent Compensation Committee will base its
decision on the  individual's  performance and potential to improve  stockholder
value.


     In March 1994, certain executive officers of the Company were awarded stock
options and stock  grants  pursuant to the Plan.  These  options and grants were
made at the  discretion of the President and Executive Vice  President,  and the
options  were  granted  at the market  price of the Common  Stock on the date of
grant  ($3.00 per share).  Such  options and stock  grants were  approved by the
Board of Directors.  In March 1995, these options were cancelled by the holders.
In March 1995,  the  Independent  Compensation  Committee  issued new options to
certain of the Company's executive officers. These options were cancelled by the
holders in February,  1997. The Committee  believes that options and other stock
based performance compensation arrangements are effective incentive for managers
to create  value for  stockholders  since the value of an option  bears a direct
relationship to the Company's stock price.

     In 1997 the Committee  approved the issuance of options to purchase 500,000
shares of the common stock of the Company, exercisable at $.50 per share to Mair
Faibish,  such award being granted in recognition of the valuable  services that
Mair Faibish (the  optionee) has devoted to the Company  allowing the Company to
advance in its  operations  after  losses it  incurred  in  connection  with its
discontinued kosher business.

CEO COMPENSATION DURING FISCAL 1997

     Mr. Platek's salary is intended to be competitive with salary  arrangements
received  by  other  chief  executive  officers  in  the  promotional  wholesale
distribution  industry.  The Committee will base future bonuses or awards to Mr.
Platek on Company and Individual  performance  as compared to other  promotional
wholesale distribution companies, and the criteria set forth above for executive
officers generally.

COMPENSATION OF DIRECTORS

     The Company's  executive officers do not receive any compensation for their
services  as  Directors;   however,  such  officers  are  reimbursed  for  their
reasonable  out-of-pocket expenses in attending any meetings of the Board and/or
its committees.  The Company's two  non-employee  Directors,  on the other hand,
each receive compensation for their service in the form of an option to purchase
10,000 shares of the Company's  Common Stock  immediately upon their election or
re-election  to the Board.  These  options,  which are  granted  pursuant to the
Company's Stock Option Plan for Non-Employee  Directors (the "Option Plan"), are
issued at their fair market value,  are immediately  exercisable and have a term
of ten years.

                                      -11-

<PAGE>


EMPLOYMENT CONTRACTS

     The Company entered into employment agreements (the "Agreements") with each
of Messrs.  Platek  and  Faibish  on  November  14,  1994,  providing  for their
continued  employment  in their current  capacities  until October 1997 and such
agreements  have been  temporarily  extended until  terminated or new employment
agreements  are  executed  subject to  termination  for cause at an annual  base
salary,  effective  November 14, 1994 with respect to Mr.  Platek and  effective
April 1, 1995 with respect to Mr. Faibish, of $108,000 (with automatic 5% annual
increases).  Under these  Agreements,  Messrs.  Platek and Faibish  will each be
eligible  to  receive  bonus  payments  at the  discretion  of  the  Independent
Compensation  Committee. In addition, the Agreements provide for each of Messrs.
Platek and  Faibish to receive  certain  stock  option  grants  pursuant  to the
Company's  1994 Plan.  Each  officer  has agreed  that upon  termination  of his
employment  he will not compete with the Company for a period of one year in any
area within a 50 mile radius of the Company's  principal place of business.  The
Agreements  also provide for certain  payments in the event of either  officers'
disability and for the use of a Company automobile.

CONCLUSION

     The Board of Directors and the Independent  Compensation  Committee believe
that the quality and motivation of management  make a significant  difference in
the long  term  performance  of the  Company.  The  Board of  Directors  and the
Committee  also believe that a  compensation  program which rewards  performance
that meets or exceeds high standards also benefits the stockholders,  so long as
there is an appropriate  downside risk element to compensation  when performance
falls short of such  standards.  The Board of Directors and the Committee are of
the opinion  that the  Company's  management  compensation  program  meets these
requirements,  has  contributed  to the Company's  success,  and is deserving of
stockholder support.

Henry J. Platek, Jr.
Mair Faibish
Mitchell Gerstein
Dominic A. Marsicovetere
Michael Ferrone

STOCK PERFORMANCE TABLE
                             (PLEASE SEE SCHEDULE A)

ANNUAL REPORT

     The Annual Report to  Shareholders of the Company for the fiscal year ended
December  31,  1997  which  includes  audited  financial   statements  has  been
previously  mailed to stockholders and the 1997 Annual Report shall be mailed to
shareholders  when  prepared,  preparation  of which is expected by May 1998. Of
such reports that for fiscal year ended December 31, 1996 is incorporated herein
by reference;  that for 1997 is not presently available,  but is incorporated if
and to the extent  available if completed prior to the scheduled  annual meeting
to which this proxy statement relates.

FORM 10-K

     The Company is  furnishing  herewith  to each  person  whose Proxy is being
solicited,  a copy of the  Annual  Report  of the  Company  on Form 10-K for the
fiscal year ended  December 31, 1997, as filed with the  Securities and Exchange
Commission.  The 10-K report of the Company for 1997 is  incorporated  herein by
reference  and should be reviewed by the  recipient  of this Proxy  Statement in
conjunction with review of the other information on the Company included herein.

                                      -12-

<PAGE>



STOCKHOLDER PROPOSALS

     If any  stockholder  desires  to  present  a  proposal  for  action  at the
Company's annual meeting to be held in 1999, such proposal must be in compliance
with applicable laws and Securities and Exchange Commission regulations and must
be received by the Company on or prior to February 1, 1999.

SECTION 16 REQUIREMENTS

     Section 16(a) of the Securities Exchange Act of 1934, as amended,  requires
the Company's  directors  and  officers,  and persons who own more than 10% of a
registered class of the Company's equity securities,  to file initial reports of
ownership and reports of changes in ownership  with the  Securities and Exchange
Commission  ("SEC").  Such persons are required by SEC regulation to furnish the
Company with copies of all Section 16(a) reports they file.



     Based  solely on its review of the copies of such  reports  received  by it
with  respect to fiscal 1996 and 1997 or written  representations  from  certain
reporting persons, the Company believes that all filing requirements  applicable
to its  directors,  officers  and persons who own more than 10% of a  registered
class of the Company's equity securities have been timely complied with.

By Order of the Board of Directors

Mitchell Gerstein
Secretary

Wexford, PA

                                      -13-

<PAGE>

                                   SCHEDULE A
                           COMPANY STOCK PERFORMANCE

                         1993      1994      1995      1996      1997
                         ----      ----      ----      ----      ----

KRANTOR CORPORATION      100       56         28         3         2
NASDAQ MARKET            100       97        138       170       209
PEER GROUP               100       80        100       100       126


PEER GROUP INCLDUES:

FLEMING,  SUPERVALU,  NASH  FICH,  RICHFOODS  HOLDING,  SUPERRITE,  SUPER  FOODS
SERVICES


(GRAPH ALSO INCLUDED)

                                      -14-

<PAGE>



                                    EXHIBIT A
                                     AMENDED
                         CERTIFICATION OF DESIGNATION OF
                       PREFERENCES, RIGHTS AND LIMITATIONS
                                       OF
                             CLASS A PREFERRED STOCK
                                       OF
                               KRANTOR CORPORATION

                         Pursuant to Section 151 of the
                General Corporation Law of the State of Delaware

     KRANTOR  CORPORATION,  a corporation  incorporated,  organized and existing
under the laws of the State of Delaware (the "Corporation"), does hereby certify
that  pursuant  to the  authority  conferred  on the Board of  Directors  of the
Corporation by the Certificate of Incorporation,  as amended, of the Corporation
and in accordance  with Sections 141 and 151 of the General  Corporation  Law of
the State of Delaware,  the Board of Directors of the  Corporation  on April 15,
1998 adopted the following resolution modifying in part the designations, rights
and  limitations  of  100,000  shares  of  Preferred  Stock  of the  Corporation
designated as Class A Preferred Stock:

         RESOLVED,  that  pursuant to the  authority  conferred  on the Board of
         Directors of this Corporation by the Certificate of Incorporation,  the
         preferences,  rights and limitations of the previously designated Class
         A Preferred  Stock par value $.001 per share,  of the  Corporation  are
         hereby modified as follows:

     All dividend  rights of the Preferred  Stock are  eliminated and no further
dividends  shall  accrue  or be paid  for any  period  beyond  the  date of this
resolution and thereby Section 4. "DIVIDENDS" is amended in its entirety to read
as follows:

         4. DIVIDENDS.

     Class A Preferred Stock shall not be entitled to any dividends beyond those
given to common stock.

     IN WITNESS WHEREOF,  Krantor  Corporation has caused this Certificate to be
signed on its behalf by Henry J. Platek,  its President,  and its corporate seal
to be hereunto affixed and attested to by Mitchell Gerstein,  its Secretary this
15th day of April 1998.

Attest:                                     KRANTOR CORPORATION



                                            BY:
- - -------------------------------                ------------------------------
Mitchell Gerstein                                 Henry J. Platek, Jr.
Secretary                                         President

                                      -15-

<PAGE>


                                    EXHIBIT B
                               KRANTOR CORPORATION
                      Proposed Term Sheet - April 27, 1998

SECURITY:  Units  to be  sold  pursuant  to  Regulation  D (the  "Offering")  at
$100,000,  each Unit consisting of a $70,000 Convertible  Subordinated Debenture
(the "Debenture") and 26,666 shares of unregistered common stock (the "Shares").

AMOUNT: Approximately $3,000,000.

OFFERING  PERIOD:  The Offering Period for this Offering shall terminate on July
31,1998 unless continuance is agreed by the Company and the Placement Agent. The
Offering shall not commence until the present  registration of securities by the
Company on Form S-3 presently under review by the SEC is declared effective.

THE DEBENTURES

MATURITY: Four years from the date of issue.

INTEREST:  12% per annum, payable quarterly in arrears; 1st payment in 6 months.
The Company  may, at its option,  pay  interest by issuing  common stock if such
shares are registered and issued  without a restrictive  legend.  If the Company
elects to do so, the stock  shall be valued at 80% of the  average  closing  bid
price for the five trading days immediately preceding the interest payment date.

CONVERSION PERIOD: Convertible at any time.

CONVERSION PRICE: Convertible at a price equal tO $2.50 per share.

REDEMPTION:  The  Company  may,  at any time,  call the  Debentures  at par plus
accrued  interest  as long as (I) a  registration  allowing  for the sale of the
underlying  shares is effective or all the shares are saleable  pursuant to Rule
144 and (ii) the  closing  price of the common  stock on each of the twenty days
immediately  preceding  the  notice  of  redemption  is at  least  200%  of  the
conversion price.

PLACEMENT AGENT: First Asset Management, Inc.

OTHER PROVISIONS

REGISTRATION:  The Company shall, within 60 days, file a registration  statement
on Form  S-3 (or such  other  form as may be  available  if the  Company  is not
eligible to use Form S-3 for such  registration) in order to register the Shares
as well as the  shares  underlying  the  Debentures  and  shares  issued  to the
Placement Agent and to cause such registration  statement to be effective within
six months of the Closing.  Should the  registration  statement not be effective
within such period,  the interest rate on the  Debentures  shall increase by one
percent per month until the  registration  statement  is declared  effective  or
until all the Shares  and  shares  underlying  the other  securities  are freely
saleable  pursuant to Rule 144.  At the option of the  Company,  such  increased
interest  (but not the base amount of interest  due) may be paid in common stock
(valued at the average closing bid price for the five trading days preceding the
penalty date).

RESTRICTIONS  ON  RESALE:  None of the stock  issued as part of the Unit or upon
conversion  of the  Debentures  may be sold within one year of issuance  without
approval of the  Placement  Agent and may not be sold at a price less than $1.50
per share without approval of the Company.

SHAREHOLDER APPROVAL:  This Offering shall require the approval of the Company's
shareholders as required by NASDAQ regulations.

DOCUMENTATION:  The Company  shall prepare at its own cost any and all placement
documents deemed appropriate by the Placement Agent including but not limited to
an offering  memorandum and form of Debenture.  Such documents  shall be in form
acceptable to the Placement Agent and its counsel.

                                      -16-

<PAGE>


BLUE SKY: All Blue Sky work shall be performed by the Placement  Agent's counsel
at the sole cost of the Company.

PLACEMENT  AGENT'S  COMPENSATION:  The Placement  Agent shall be paid a cash fee
equal to 8% of the amount raised and a  non-accountable  expense allowance equal
to 2% of the gross proceeds raised for the Company.  In addition,  the Placement
Agent shall receive 100,000 shares of unregistered common stock.

BOARD OF  DIRECTORS:  The  Placement  Agent  shall have the right to appoint one
person to the Company's board of directors or,  alternatively,  to designate one
person to attend all meetings (including telephonic meetings) of the board.

RETENTION OF CONSULTANT: If closing on the Offering is on at least fifty percent
of the maximum  Offering  the Company  shall  retain  Capital  vision Group Inc.
("CVG") and Wellfleet Associates, Inc. ("WA") as its co-financial consultants on
terms acceptable to the Company,  the Placement Agent, CVG and WA. The Financial
Consultant  expects that as  compensation  for its  service,  CVG will receive a
total of 100,000 shares of unregistered common stock, 200,000 four year warrants
at $2.00 per share and a retainer equal to $24,000 payable upon execution of the
consulting  agreement  or as may be  acceptable  to the Company and CVG. WA will
receive an additional 200,000 four year warrants at $2.00 per share.  Additional
amounts may be paid by the Placement Agent to either CVG or WA or both.

Our interest in proceeding with the Private  Placement is based in part upon the
representations  and  warranties  contained  in the  materials  supplied  by the
Company and obtainable by the Placement  Agent and Financial  Consultants and in
our private  meetings.  The financing will be contingent  upon a full and proper
due  diligence  including,  but not  limited  to, a trip to visit the  Company's
facilities in the Dominican  Republic,  a review of the Company's completed year
end audit and any and all other  materials  deemed  necessary  by the  Placement
Agent and Financial Consultants.

The Offering shall be subject to any rights previously contracted by the Company
giving right of first refusal to other  financing  sources to match the terms of
the Offering and to participate therein, which other financing sources and their
rights,  if any,  shall be evidenced in writing by the Company to the  Placement
Agent within 10 days of the execution of this Term Sheet by all parties.

If the following  properly  summarizes our agreement,  please sign and return an
original for our records.


                                    Sincerely,



                                    Mark I Lev, Esq.
                                    Chairman & CEO
                                    First Asset Management, Inc.


                                    Lawrence Fleischman
                                    Managing Director
                                    Capital Vision Group, Inc.

Dated: April 27, 1998

Agreed and Accepted to:

Krantor Corporation

By:-----------------------
         Mair Faibish, VP 



                                      -17-

<PAGE>

                                    EXHIBIT C
                               KRANTOR CORPORATION
                                 10850 PERRY WAY
                                     STE 203
                              WEXFORD, PENNA. 15090

           THE PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

     The  undersigned  hereby appoints Mair Faibish and Mitchell  Gerstein,  and
each of them,  as proxies,  each with the power to appoint his  substitute,  and
hereby authorizes them to represent and vote, as designated  herein,  all of the
shares of the common stock,  par value $.001 per share,  of Krantor  Corporation
(the "Company"), held of record by the undersigned on at the Annual Meeting (the
"Annual  Meeting")  of  Stockholders  of the  Company  to be  held  on , and any
adjournment(s) thereof.

THIS  PROXY,  WHEN  PROPERLY  EXECUTED  AND  DATED,  WILL BE VOTED IN THE MANNER
DIRECTED HEREIN BY THE UNDERSIGNED STOCKHOLDER(S). IF NO DIRECTION IS MADE, THIS
PROXY WILL BE VOTED FOR PROPOSAL 1,  PROPOSAL 2, AND PROPOSAL 3, AND THE PROXIES
WILL USE THEIR DISCRETION WITH RESPECT TO ANY MATTERS  PRESENTED FOR SHAREHOLDER
VOTE AT THE ANNUAL MEETING.

1.  PROPOSAL TO ELECT THE  FOLLOWING  PERSONS TO SERVE AS THE BOARD OF DIRECTORS
FOR  KRANTOR  CORPORATION  FOR ONE YEAR FROM THE  EFFECTIVE  DATE OF THE  ANNUAL
MEETING OF  SHAREHOLDERS  TO WHICH THIS PROXY RELATES OR UNTIL THEIR  SUCCESSORS
ARE ELECTED AND QUALIFIED:

HENRY J. PLATEK, JR.
MAIR FAIBISH
MITCHELL GERSTEIN
DOMINIC MARSICOVETERE
MICHAEL FERRONE

2.  PROPOSAL  TO  APPROVE  AN  AMENDMENT  TO  THE  COMPANY'S   CERTIFICATION  OF
INCORPORATION  TO ALLOW  ELIMINATION OF FUTURE  PREFERRED  STOCK  DIVIDENDS,  AS
DESCRIBED IN THE COMPANY'S PROXY STATEMENT RELATING TO THE ANNUAL MEETING.

3. PROPOSAL TO ELECT BELEW, AVERITT & COMPANY TO SERVE AS THE COMPANY'S AUDITORS
FOR THE FISCAL  YEAR ENDED  DECEMBER  31, 1998 AND UNTIL  THEIR  SUCCESSORS  ARE
ELECTED AND QUALIFIED.

FOR { }   AGAINST { }  ABSTAIN { }

4.  PROPOSAL TO APPROVE  PRIVATE  PLACEMENT OF  SECURITIES,  AS DESCRIBED IN THE
COMPANY'S PROXY STATEMENT RELATING TO THE ANNUAL MEETING.

FOR ( )   AGAINST ( )  ABSTAIN ( )

5. IN THEIR  DISCRETION,  THE  PROXIES  ARE  AUTHORIZED  TO VOTE UPON SUCH OTHER
BUSINESS AS MAY PROPERLY COME BEFORE THE ANNUAL  MEETING AND ANY  ADJOURNMENT(S)
THEREOF.

FOR  { }  AGAINST { } ABSTAIN { }

                                      -18-

<PAGE>



MARK HERE FOR ADDRESS CHANGE AND NOTE BELOW { }

PLEASE EXECUTE THIS PROXY AS YOUR NAME APPEARS  HEREON.  WHEN SHARES ARE HELD BY
JOINT  TENANTS,   BOTH  SHOULD  SIGN.   WHEN  SIGNING  AS  ATTORNEY,   EXECUTOR,
ADMINISTRATOR,  TRUSTEE  OR  GUARDIAN,  PLEASE  GIVE  FULL  TITLE AS SUCH.  IF A
CORPORATION,  PLEASE  SIGN IN FULL  CORPORATE  NAME BY THE  PRESIDENT  OR  OTHER
AUTHORIZED  OFFICER.  IF A  PARTNERSHIP,  PLEASE  SIGN  IN  PARTNERSHIP  NAME BY
AUTHORIZED PERSON.


SIGNATURE:                             DATE:


SIGNATURE:                             DATE:


PLEASE  MARK,  SIGN,  DATE AND RETURN  THIS PROXY  PROMPTLY  USING THE  ENCLOSED
ENVELOPE.


                                      -19-



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