SYNERGY BRANDS INC
SC 13D, 1999-12-03
GROCERIES, GENERAL LINE
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13D
                              (Amendment No. ___)*

                    Under the Securities Exchange Act of 1934

                               SYNERGY BRANDS INC.
 -------------------------------------------------------------------------------
                                (Name of Issuer)

                                  COMMON STOCK
 -------------------------------------------------------------------------------
                         (Title of Class of Securities)

                                   87159E-10-5
 -------------------------------------------------------------------------------
                                 (CUSIP Number)

                         Sinclair Broadcast Group, Inc.
                              10706 Beaver Dam Road
                          Cockeysville, Maryland 21030
                                 (410) 568-1500
                               c/o David D. Smith,
                      President and Chief Executive Officer

                                 with copies to:

                           Roger J. Patterson, Esquire
                           Wilmer, Cutler & Pickering
                               2445 M Street, N.W.
                             Washington, D.C. 20037
                                 (202) 663-6000
 -------------------------------------------------------------------------------
            (Name, Address and Telephone Number of Person Authorized
                     to Receive Notices and Communications)

                                November 23, 1999
- --------------------------------------------------------------------------------
             (Date of Event which requires filing of this statement)

If the filing person has previously  filed a statement on Schedule 13G to report
the  acquisition  that is the subject of this  Schedule  13D, and is filing this
schedule because of  Section.240.13d-1(e),  240.13d-1(f) or 240.13d-1(g),  check
the following box |_|

NOTE:  Schedules  filed in paper format shall include a signed original and five
copies of the schedule,  including all exhibits. See Section.240.13d-7 for other
parties to whom copies are to be sent.

* The remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for  any  subsequent   amendment   containing   information  which  would  alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).

                         (Continued on following pages)

                                Page 1 of 6 Pages


<PAGE>



                                  SCHEDULE 13D


CUSIP No.     87159E-10-5                                      Page 2 of 6 Pages
          ----------------------

1    NAME OF REPORTING PERSON
     S.S. OR I.R.S.  IDENTIFICATION NO. OF ABOVE PERSON
     (entities only)

     Sinclair Broadcast Group, Inc.
     52-1494660

2    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (See Instructions) (a) [ ]
                                                                         (b) [ ]

3    SEC USE ONLY

4    SOURCE OF FUNDS (See instructions)
     WC, OO

5    CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS OR ACTIONS IS REQUIRED PURSUANT TO
     ITEMS 2(d) OR 2(e) [ ]

6    CITIZENSHIP OR PLACE OF ORGANIZATION
     Maryland
                             7          SOLE VOTING POWER
                                        2,200,000
         NUMBER OF
          SHARES             8          SHARED VOTING POWER
       BENEFICIALLY                     0
         OWNED BY            9          SOLE DISPOSITIVE POWER
           EACH                         2,200,000
         REPORTING
          PERSON             10         SHARED DISPOSITIVE POWER
           WITH                         0


11   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
     2,200,000

12   CHECK IF THE  AGGREGATE  AMOUNT IN ROW (11)  EXCLUDES  CERTAIN  SHARES (See
     Instructions) [ ]

13   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
     16.5%

14   TYPE OF REPORTING PERSON (See instructions)
     CO


<PAGE>


SCHEDULE 13D (CONTINUED)                                       Page 3 of 6 Pages


ITEM 1. SECURITY AND ISSUER.

         This Schedule 13D relates to 2,200,000  shares of common  stock,  $.001
par value per share, of Synergy Brands Inc. The principal  executive  offices of
Synergy  Brands Inc. are located at 40 Underhill  Boulevard,  Syosset,  New York
11791-0996.


ITEM 2. IDENTITY AND BACKGROUND.

         This  Schedule  13D is filed  by  Sinclair  Broadcast  Group,  Inc.,  a
Maryland corporation. Sinclair is a publicly-held diversified broadcast company,
NASDAQ symbol SBGI,  that owns or programs  under local  marketing  agreements a
number of television  and radio  stations in markets  across the United  States.
Sinclair's  principal  executive  offices are located at 10706  Beaver Dam Road,
Cockeysville, Maryland 21030.

         (a-c) Following are the names,  addresses and principal  occupations of
the executive officers and directors of Sinclair.
<TABLE>
<CAPTION>

NAME                                ADDRESS                                     PRINCIPAL OCCUPATION
- ----                                --------                                    ----------------------
<S>                                 <C>                                         <C>

(1)  David D. Smith                  10706 Beaver Dam Road                       President, Chief Executive Officer and
                                     Cockeysville, Maryland 21030                Chairman of the Board of Sinclair

(2)  Frederick G. Smith              10706 Beaver Dam Road                       Vice President and Director of Sinclair
                                     Cockeysville, Maryland 21030

(3)  J. Duncan Smith                 10706 Beaver Dam Road                       Vice President, Secretary and Director
                                     Cockeysville, Maryland 21030                of Sinclair

(4)  David B. Amy                    10706 Beaver Dam Road                       Executive Vice President of Sinclair
                                     Cockeysville, Maryland 21030

(5)  Barry Drake                     10706 Beaver Dam Road                       Chief Executive Officer of Sinclair
                                     Cockeysville, Maryland 21030                Television and Radio Divisions

(6)  Patrick J. Talamantes           10706 Beaver Dam Road                       Chief Financial Officer of Sinclair
                                     Cockeysville, Maryland 21030

(7)  Thomas E. Severson              10706 Beaver Dam Road                       Chief Accounting
                                     Cockeysville, Maryland 21030                Officer of Sinclair

(8)  Robert E. Smith                 10706 Beaver Dam Road                       Director of Sinclair
                                     Cockeysville, Maryland 21030

(9)  Lawrence E. McCanna             1818 Charles Center South                   Director of Sinclair and Partner, Gross,
                                     36 S. Charles Street                        Mendelsohn & Associates, P.A.
                                     Baltimore, MD  21202

(10) Basil A. Thomas                 100 Light Street, Suite 1100                Director of Sinclair and Of Counsel,
                                     Baltimore, MD  21202                        Thomas & Libowitz, P.A.
</TABLE>

     (d) Neither  Sinclair nor any of the persons identified in (1) through (10)
on the above table has, during the last five years, been convicted in a criminal
proceeding (excluding traffic violations, or similar misdemeanors).

<PAGE>


SCHEDULE 13D (CONTINUED)                                       Page 4 of 6 Pages


     (e) Neither  Sinclair nor any of the persons identified in (1) through (10)
on the above  table  has,  during the last five  years,  been a party to a civil
proceeding of a judicial or administrative body of competent jurisdiction and as
a result of such  proceeding  was or is subject to a  judgment,  decree or final
order  enjoining  future  violations of, or prohibiting or mandating  activities
subject  to,  federal or state  securities  laws or finding any  violation  with
respect to such laws.

     (f) All of the persons  identified  in (1) through  (10) on the above table
are U.S. citizens.


ITEM 3. SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION.

         On November 23, 1999,  Sinclair entered into a Stock Purchase Agreement
with Synergy Brands under which Sinclair  purchased  2,200,000  shares of common
stock of Synergy Brands for a purchase  price of $4,400,000.  The purchase price
consisted of a $1,400,000 cash payment from Sinclair's working capital, a credit
of at least  $2,000,000  of  radio  advertising  and  promotional  support  from
Sinclair's  inventory,  and a credit of at least $1,000,000 to be applied toward
the payment for certain in-kind services from Sinclair, including media planning
and  buying,   commercial   production,   commercial   distribution,   web  site
advertising,   investment  and  financial  planning  assistance,   and  periodic
technology and marketing consulting.


ITEM 4. PURPOSE OF TRANSACTION.

         As part of the same  transaction  as the stock  purchase  from  Synergy
Brands,  Sinclair  also  acquired  an equity  interest  and an option to acquire
additional equity interests in BeautyBuys.com Inc., a wholly-owned subsidiary of
Synergy  Brands,  in exchange  for cash and an  agreement  to provide  services.
Sinclair's  purchase of common stock from Synergy  Brands,  and common stock and
options  from  BeautyBuys.com,  is part of a  strategic  investment  arrangement
whereby  Sinclair  allows  Synergy Brands and  BeautyBuys.com  to use Sinclair's
television  platform for branding and to raise public  awareness in exchange for
an equity interest in Synergy Brands and BeautyBuys.com.

         Upon the  written  request of Sinclair  delivered  at any time prior to
November 23, 2004,  Synergy Brands agrees to cause SYBR.COM Inc., a wholly-owned
subsidiary  of Synergy  Brands,  to exchange all or any portion of the shares of
common stock of Synergy  Brands that Sinclair  tenders in exchange for shares of
Class A common  stock of  BeautyBuys.com.  In such an exchange,  Sinclair  shall
receive the number of shares of  BeautyBuys.com as determined by the formula X/Y
x Z, where X equals the number of shares of Synergy Brands being  surrendered by
Sinclair for  exchange,  Y equals the total number of shares of capital stock of
Synergy Brands outstanding  immediately prior to the exchange,  and Z equals the
total number of BeautyBuys.com  shares then owned by SYBR.COM  immediately prior
to the exchange.

         For so long as  Sinclair  holds at least ten  percent of the issued and
outstanding  common stock of Synergy  Brands,  Synergy Brands shall use its best
efforts to cause its board of directors to amend the bylaws to increase the size
of the board to six directors and to appoint one member of the board  designated
by Sinclair, who shall be an officer or director of Sinclair.

         Except as described above,  Sinclair does not have any current plans or
proposals  which  relate to or would  result in any of the  actions set forth in
Item 4 of Schedule 13D.


<PAGE>


SCHEDULE 13D (CONTINUED)                                       Page 5 of 6 Pages

ITEM 5. INTEREST IN SECURITIES OF THE ISSUER.

         (a) According to the Stock Purchase  Agreement by and between  Sinclair
and Synergy  Brands,  as of November 23,  1999,  Synergy  Brands had  11,131,428
shares of common  stock  issued and  outstanding,  and upon the  issuance of the
2,200,000  shares of common stock of Synergy Brands to Sinclair,  Synergy Brands
will have 13,331,428  shares of common stock issued and outstanding.  Sinclair's
direct and beneficial  ownership of 2,200,000  shares of common stock of Synergy
Brands  represents  approximately  16.5  percent of the  issued and  outstanding
common stock of Synergy Brands.

         (b) Sinclair  has  sole  power  to vote  or  direct the vote,  and sole
power to  dispose  or direct  the  disposition,  of  2,200,000  shares of common
stock of Synergy Brands.

         (c) Sinclair has not effected any  transactions  in the common stock of
Synergy Brands during the sixty days preceding the date of this Schedule 13D.

         (d) Not applicable.

         (e) Not applicable.  However,  Sinclair  intends to assign and transfer
its entire interest in its 2,200,000 shares of common stock of Synergy Brands in
order to capitalize its wholly-owned subsidiary, Sinclair Ventures, Inc.

ITEM 6. CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR RELATIONSHIPS WITH RESPECT TO
SECURITIES OF THE ISSUER.

         As  discussed  in Item 5(e)  above,  Sinclair  intends  to  assign  and
transfer its entire interest in its 2,200,000  shares of common stock of Synergy
Brands in order to capitalize its wholly-owned  subsidiary,  Sinclair  Ventures,
Inc.

         Under the Stock Purchase  Agreement by and between Sinclair and Synergy
Brands,  dated  November 23, 1999,  Sinclair has the right to have its 2,200,000
shares of common stock of Synergy Brands included in any registration  statement
of Synergy Brands filed after November 23, 2000 relating to public  offerings of
securities  (including but not limited to  registration  statements  relating to
secondary offerings of securities by Synergy Brands, but excluding registrations
statements  on Forms S-4, S-8 or any  successor or similar  form).  In the event
that any  registration  shall  be,  in whole or  part,  an  underwritten  public
offering of common stock,  the number of Sinclair's  shares of common stock that
may be  included in such an  underwriting  may be reduced to the extent that the
managing  underwriter  is of the opinion that such  inclusion  would  materially
adversely  affect the marketing of the  securities to be sold by Synergy  Brands
under such registration statement. Sinclair's registration rights, as summarized
above and as more fully set forth in Exhibit A to the Stock  Purchase  Agreement
by and between Sinclair and Synergy Brands,  are transferable to each transferee
who  receives at least  twenty-five  percent of the  2,200,000  shares of common
stock of Synergy  Brands owned by Sinclair on November 23, 1999,  provided  that
such transferee's  activities,  products and services are not competitive in any
material  respect  with  activities,  products or services of Synergy  Brands as
reasonably determined by its board of directors.

ITEM 7. MATERIAL TO BE FILED AS EXHIBITS.

     (1) Stock Purchase Agreement, dated as of November 23, 1999, by and between
Synergy Brands Inc. and Sinclair Broadcast Group, Inc.


  [REMAINDER OF PAGE INTENTIONALLY BLANK; SIGNATURES APPEAR ON FOLLOWING PAGE]

<PAGE>

SCHEDULE 13D (CONTINUED)                                       Page 6 of 6 Pages


                                   SIGNATURES

         After  reasonable  inquiry and to the best of its knowledge and belief,
the  undersigned  certifies that the  information set forth in this amendment is
true, complete and correct.


Dated:   December 3, 1999
         Cockeysville, Maryland                SINCLAIR BROADCAST GROUP, INC.


                                               /s/ Thomas E. Severson
                                               --------------------------------
                                               By:    Thomas E. Severson
                                               Title:  Chief Accounting Officer




                ====================================================

                            STOCK PURCHASE AGREEMENT

                          Dated as of November 23, 1999

                                 by and between

                               SYNERGY BRANDS INC.

                                       and

                         SINCLAIR BROADCAST GROUP, INC.


                ====================================================


<PAGE>

                                TABLE OF CONTENTS

<TABLE>
<CAPTION>
                                                                                                                PAGE
                                                                                                                ----
<S>                                                                                                              <C>
ARTICLE I DEFINITIONS................................................................................................1
          SECTION 1.1.      Definitions..............................................................................1
          SECTION 1.2.      Accounting Terms.........................................................................4

ARTICLE II PURCHASE, SALE AND EXCHANGE OF COMMON STOCK;..............................................................4
           SECTION 2.1.      Authorization of Common Stock...........................................................4
           SECTION 2.2.      Purchase and Sale of Common Stock.......................................................4
           SECTION 2.3.      The Closing.............................................................................6
           SECTION 2.4.      Exchange of Common Stock.  .............................................................6
           SECTION 2.5.      Registration Rights.....................................................................6
           SECTION 2.6.      Board Presence..........................................................................6

ARTICLE III REPRESENTATIONS AND WARRANTIES OF THE COMPANY............................................................7
            SECTION 3.1.      Organization, Standing, etc............................................................7
            SECTION 3.2.      Authorization and Execution............................................................7
            SECTION 3.3.      Governmental Authorizations............................................................8
            SECTION 3.4.      Non-Contravention......................................................................8
            SECTION 3.5.      Capitalization.........................................................................8
            SECTION 3.6.      Subsidiaries...........................................................................9
            SECTION 3.7.      Litigation.............................................................................9
            SECTION 3.8.      Investment Company.....................................................................9
            SECTION 3.9.      SEC Reports; Financial Statements......................................................9
            SECTION 3.10.     Intellectual Property.................................................................10
            SECTION 3.11.     Employment Agreements.................................................................10
            SECTION 3.12.     Real Property.........................................................................10
            SECTION 3.13.     Tax Matters...........................................................................10
            SECTION 3.14.     Employee Benefit Plans................................................................10

ARTICLE IV REPRESENTATIONS AND WARRANTIES OF PURCHASER..............................................................11
           SECTION 4.1.      Organization, Standing, etc............................................................11
           SECTION 4.2.      Authorization and Execution............................................................11
           SECTION 4.3.      Governmental Authorizations............................................................12
           SECTION 4.4.      Non-Contravention......................................................................12
           SECTION 4.5.      Private Placement......................................................................12


ARTICLE V CONDITIONS PRECEDENT TO CLOSING BY THE PURCHASER..........................................................13
          SECTION 5.1...............................................................................................13

ARTICLE VI CONDITIONS PRECEDENT TO CLOSING BY THE COMPANY...........................................................14
           SECTION 6.1..............................................................................................14
</TABLE>

                                        i
<PAGE>
<TABLE>
<CAPTION>
                                                                                                                PAGE
                                                                                                                ----
<S>                                                                                                              <C>

ARTICLE VII MISCELLANEOUS...........................................................................................15
            SECTION 7.1.      Legends; Opinions Requirement.........................................................15
            SECTION 7.2.      Register of Securities................................................................15
            SECTION 7.3.      Removal of Legend.....................................................................15
            SECTION 7.4.      Rule 144..............................................................................16
            SECTION 7.5.      Notices...............................................................................16
            SECTION 7.6.      Confidentiality.......................................................................17
            SECTION 7.7.      Brokers; Finders......................................................................18
            SECTION 7.8.      Amendment; Waiver.....................................................................18
            SECTION 7.9.      Survival of Representations and Warranties;
                                    Covenants and Agreements........................................................18
            SECTION 7.10.     Severability..........................................................................18
            SECTION 7.11.     Headings; Exhibits....................................................................19
            SECTION 7.12.     Entire Agreement......................................................................19
            SECTION 7.13.     Successors and Assigns................................................................19
            SECTION 7.14.     Choice of Law.........................................................................19
            SECTION 7.15.     Counterparts..........................................................................19

</TABLE>

                                       ii

<PAGE>



                                TABLE OF EXHIBITS


Exhibit

A        Description of  Registration Rights

B        Form of Non-Competition and Proprietary Information Agreement


                                       iii
<PAGE>


                            STOCK PURCHASE AGREEMENT

                  STOCK  PURCHASE  AGREEMENT  (this  "AGREEMENT"),  dated  as of
November 23, 1999, by and between  SYNERGY  BRANDS INC., a Delaware  corporation
(the "COMPANY"), and SINCLAIR BROADCAST GROUP, INC., a Maryland corporation (the
"PURCHASER").


                              W I T N E S S E T H:

                  WHEREAS,  the  Company  proposes  to sell,  and the  Purchaser
desire to purchase,  2,200,000 shares of the Company's  common stock,  $.001 par
value (the "SYNERGY SHARES") for a subscription price of $4,400,000,

                  NOW,  THEREFORE,  in consideration of the mutual covenants and
agreements set forth herein and for other good and valuable  consideration,  the
receipt and  adequacy  of which is hereby  acknowledged,  the  parties  agree as
follows:


                                    ARTICLE I
                                   DEFINITIONS

                  SECTION  1.1.  DEFINITIONS.  As used in  this  Agreement,  and
unless the context  requires a different  meaning,  the following terms have the
meanings indicated:

                  "ADVERTISING" and "ADVERTISING TIME" shall have the respective
meanings set forth in SECTION 2.2(B).

                  "AFFILIATE"  means,  with  respect to any  Person,  any Person
that,  directly or  indirectly,  controls,  is  controlled by or is under common
control  with  such  Person.  For the  purposes  of this  definition,  "control"
(including,  with  correlative  meanings,  the terms  "controlled by" and "under
common control with"), as used with respect to any Person, means the possession,
directly or  indirectly,  of the power to direct or cause the  direction  of the
management and policies of such Person,  whether through the ownership of voting
securities, by contract or otherwise.

                  "AGREEMENT"  means this Agreement,  as the same may be amended
in accordance with its terms.

                  "BEAUTYBUYS"   means   BeautyBuys.Com   Inc.,   a  New  Jersey
corporation, all of the outstanding Capital Stock of which is owned by SYBR.

                                       1
<PAGE>


                  "BB  AGREEMENT"  means that certain Stock  Purchase  Agreement
entered into by and among the Purchaser and BeautyBuys,  providing,  inter alia,
for the  issuance and sale of shares of Class B Common  Stock by  BeautyBuys  to
Purchaser, on the terms and conditions set forth herein.

                  "BB SHARES" shall have the meaning set forth in SECTION 2.4.

                  "BUSINESS  DAY"  means any day  except a  Saturday,  Sunday or
other day on which commercial banks in either the State of New York or the State
of Maryland are authorized, required or permitted by law to close.

                  "CAPITAL  STOCK"  of any  Person  means  any and  all  shares,
interests,  participations or other equivalents  (however designated) of capital
stock and warrants, options and similar rights to acquire such capital stock.

                  "CLOSING"  and  "CLOSING  DATE" have the meanings set forth in
SECTION 2.3 hereof.

                  "CODE" means the Internal Revenue Code of 1986, as amended.

                  "COMMISSION"  means the Securities and Exchange  Commission or
any successor thereof.

                  "COMMON STOCK" means the common stock, $.001 par value, of the
Company.

                  "EXCHANGE ACT" means the  Securities  Exchange Act of 1934, as
amended, and the rules and regulations of the Commission thereunder.

                  "FINANCIAL  STATEMENTS"  shall have the  meaning  set forth in
SECTION 3.9 hereof.

                  "GOVERNMENTAL BODY" means any Federal, state, municipal, local
or other governmental body,  department,  commission,  board, bureau,  agency or
instrumentality, political subdivision or taxing authority, domestic or foreign.

                  "LIEN"  means  any  mortgage,   pledge,   security   interest,
encumbrance,  lien or charge of any kind  (including,  without  limitation,  any
conditional  sale or other  title  retention  agreement  or lease in the  nature
thereof,  any sale of receivables  with recourse against the seller or any other
person  except  account  debtors,  any filing or  agreement  to file a financing
statement as debtor under the Uniform  Commercial Code or any similar statute of
any  jurisdiction  other than to reflect  ownership by a third party of property
leased to the  Company  or its  Subsidiaries  under a lease  which is not in the
nature of a conditional sale or title retention agreement).

                  "LIMITATION  DATE"  and  "LIMITATION  NOTICE"  shall  have the
respective meanings set forth in SECTION 2.2(c)(ii).

                  "MATERIAL  ADVERSE EFFECT" shall have the meaning  provided in
SECTION 3.1 hereof.

                                       2
<PAGE>

                  "NEW ERA" means New Era Foods, Inc., a Nevada corporation, all
of the outstanding Capital Stock of which is owned by the Company.

                  "PERMITS"  means all  permits,  licenses,  orders,  approvals,
franchises, registrations and any other authorizations of any Governmental Body.

                  "PERSON"  means an individual or a  corporation,  partnership,
trust,  incorporated or unincorporated  association,  joint venture, joint stock
company,  government  (or an agency or political  subdivision  thereof) or other
entity of any kind.

                  "PHS GROUP" means PHS Group Inc., a Pennsylvania  corporation,
all of the outstanding Capital Stock of which is owned by New Era.

                  "PHS GROUP  INDEBTEDNESS"  means the indebtedness of PHS Group
in the aggregate original principal amount of $600,000,  evidenced by promissory
notes issued in favor of the  investors and in the amounts set forth in Schedule
3.5 hereto.

                  "PREFERRED STOCK" means the Class A $2.20 cumulative preferred
stock, $.001 par value, of the Company.

                  "PROMOS" shall have the meaning set forth in SECTION 2.2(b).

                  "REGISTRATION   RIGHTS"  means  the  registration   rights  of
Purchaser  pursuant  to  SECTION  2.5,  a  description  of which is set forth in
EXHIBIT A hereto.

                  "REQUIREMENT OF LAW" means any statute, law, ordinance,  rule,
regulation, order decree, judicial or administrative decision or directive.

                  "RESTRICTED SECURITIES" means the Synergy Shares which may not
be publicly sold or transferred without registration under the Securities Act.

                  "SEC REPORTS" means all forms,  reports and documents filed by
the Company or the Purchaser with the Commission  pursuant to the Securities Act
and the Exchange Act.

                  "SECURITIES ACT" means the Securities Act of 1933, as amended,
and the rules and regulations of the Commission thereunder.

                  "STATE"  means each of the states of the  United  States,  the
District of Columbia and the Commonwealth of Puerto Rico.

                  "SUBSIDIARY"   means,   with   respect  to  any  Person,   any
corporation  or other  entity of which a majority of the capital  stock or other
ownership  interests  having  ordinary  voting  power to

                                       3
<PAGE>

elect a majority of the board of directors or other persons  performing  similar
functions are at the time directly or indirectly owned by such Person.

                  "SYBR" means SYBR.COM Inc., a New Jersey  corporation,  all of
the outstanding Capital Stock of which is owned by the Company.

                  "SYNERGY SHARES" shall have the meaning set forth in the first
WHEREAS clause hereof.

                  "SYNERGY  TERM"  shall have the  meaning  set forth in SECTION
2.2(b).

                  "TRANSACTION  DOCUMENTS" means,  collectively,  this Agreement
and any other instrument,  certificate,  agreement or other document executed or
delivered in connection therewith.

                  "WARRANT" means the warrants issued by the Company to purchase
112,500  shares of Common  Stock,  at an  exercise  price of $1.10,  expiring at
various dates through 2002.

                  SECTION  1.2.  ACCOUNTING  TERMS.  All  accounting  terms used
herein and not expressly  defined in this  Agreement  shall have the  respective
meanings  given  to  them  in  accordance  with  generally  accepted  accounting
principles applied on a consistent basis.


                                   ARTICLE II
           PURCHASE, SALE AND EXCHANGE OF COMMON STOCK; CERTAIN RIGHTS

                  SECTION 2.1.  AUTHORIZATION  OF COMMON STOCK.  The Company has
authorized the issuance and sale of up to 29,900,000  shares of Common Stock, of
which 11,131,428 shares are issued and outstanding.

                  SECTION 2.2. PURCHASE AND SALE OF COMMON STOCK. Subject to the
terms and  conditions set forth in this  Agreement,  the Company shall issue and
sell to the Purchaser and the Purchaser shall purchase  2,200,000 Synergy Shares
for an aggregate  subscription price of $4,400,000 (the "Purchase  Price").  The
Purchase Price shall be paid at Closing as follows:

                  (a)  $1,400,000  paid  in cash  (the  "CASH  PAYMENT")  at the
Closing;

                  (b) a credit of at least $2,000,000, of radio advertising (the
"ADVERTISING")  and  promotional   support  ("the  PROMOS"),   from  Purchaser's
inventory of  Advertising  and Promos,  valued as if each spot was being sold at
current street rates (which is net of commissions) at the time of the airing, on
those radio  stations  from time to time owned,  operated,  or programmed by the
Purchaser or any of its  Subsidiaries.  From and after December 31, 2000 and for
the balance of the five (5) year period  from the Closing  Date (such  five-year
period is referred to herein as the "SYNERGY TERM"), the Company shall receive a
credit for any unused  Advertising and Promos,  which credit shall apply, in the
Company's  discretion,   to  radio  Advertising  and  Promos  or  to  television
Advertising and Promos,

                                       4
<PAGE>

from  Purchaser's  inventory  of  Advertising  and Promos,  on those  television
stations  from time to time owned,  operated,  or programmed by the Purchaser or
any of its Subsidiaries,  or to both radio Advertising and Promos and television
Advertising and Promos. All radio and television Advertising and Promos shall be
supplied as available  over the  Purchaser's  various  markets in a commercially
reasonable  manner.  The  airing  of all  Advertising  and  Promos  shall  be in
accordance  with  Purchaser's  standard terms and  conditions  applicable to the
airing  of  such  Advertising  and  the  rendering  of  such  Promos.  All  such
Advertising and Promos are  collectively  referred to herein as the "ADVERTISING
TIME"). Both the Company and the Purchaser shall work together in a commercially
reasonable  manner to effect the  airing of  Advertising  Time for the  economic
benefit of each other.  Such Advertising Time may be used, at the Company's sole
discretion,  by the  Company,  BeautyBuys  or any of  the  Company's  direct  or
indirect,  wholly-owned  Subsidiaries,  over the Synergy Term ; provided that in
the event all or any portion of the Advertising Time is used by BeautyBuys:

                  (i) the amount of Advertising  Time used by BeautyBuys,  up to
but not in excess of the  first  $300,000  of such  Advertising  Time,  shall be
accounted for as a contribution to the capital of BeautyBuys; and

                  (ii) any  amount of  Advertising  Time used by  BeautyBuys  in
excess of the first $300,000 of such Advertising Time shall be accounted for, in
the discretion of the Company, either (A) as a sale by the Company to BeautyBuys
in the amount of such  Advertising  Time and paid for in cash by BeautyBuys,  or
(B) as a loan from the Company to BeautyBuys  in the amount of such  Advertising
Time, on terms mutually acceptable to the Company, BeautyBuys and the Purchaser;
and

                  (c) a credit of at least $1,000,000,  to be applied toward the
payment for certain services (the "IN-KIND  SERVICES"),  as more fully described
on  Schedule  2.2.  Such credit  shall be applied and used as the Company  shall
determine, over the Synergy Term. Notwithstanding the amount of In-Kind Services
stated in the  preceding  sentence  and the value  thereof set forth on Schedule
2.2, the Company may utilize the In-Kind Services in an aggregate amount:

                  (i)  less  than  $1,000,000,   without  any  recourse  to,  or
additional consideration from, the Purchaser or any of its Subsidiaries; and

                  (ii)  greater  than   $1,000,000,   without  any  cost  to  or
additional  consideration from the Company or any of its Subsidiaries,  but only
to the extent  permitted  by a further  written  agreement  between  the parties
hereto. Purchaser shall have the responsibility to notify the Company in writing
when the  $1,000,000  limit  has  been,  or is  expected  to be,  exceeded  (the
"LIMITATION  NOTICE"),  and  notwithstanding any failure of the parties to reach
such a further written  agreement,  the Company shall have the right to continue
to utilize In-Kind Services in excess of such limit until the later of (A) three
(3) Business Days after the date of receipt of the Limitation Notice, or (B) the
effective date set forth therein (the "LIMITATION DATE"), and shall further have
the right to complete,  after the Limitation  Date, any item or items of In-Kind
Services  commenced  prior to the  Limitation  Date,  without  any  cost to,  or
additional consideration from, the Company or any of its Subsidiaries.



                                       5
<PAGE>

                  SECTION  2.3.  THE  CLOSING.  (a) The purchase and sale of the
Synergy  Shares will take place at a closing (the  "CLOSING")  at the offices of
Meltzer,  Lippe,  Goldstein & Schlissel,  P.C., 190 Willis Avenue,  Mineola, New
York 11501,  on such date and time,  not later than  November 23,  1999,  as the
parties shall mutually  agree.  The date of Closing is referred to herein as the
"CLOSING DATE."

                  (b) On the Closing Date,  the  Purchaser  shall deliver (i) by
certified or bank check or by wire transfer to the account number  designated by
the  Company,  same day funds  (federal  funds)  in an amount  equal to the Cash
Payment,  and (ii) a credit for Advertising  Time and In-Kind  Services,  as set
forth in SECTION 2.2(b) and 2.2(c), respectively.

                  (c) On the Closing  Date,  the Company shall issue and deliver
to the Purchaser,  against payment of the Purchase Price therefor,  certificates
representing  the number of Synergy  Shares  purchased by the Purchaser from the
Company.  Each such certificate shall be registered in the name of the Purchaser
or such nominee name as the  Purchaser  shall have  designated in writing to the
Company.

                  SECTION  2.4.  EXCHANGE  OF  COMMON  STOCK.  Upon the  written
request of Purchaser  delivered at any time prior to the fifth (5th) anniversary
of the Closing  Date,  the Company  agrees to cause SYBR to exchange  all or any
portion of the Synergy Shares as shall be tendered for exchange by Purchaser for
shares  of  Class A  Common  Stock,  $.001  par  value  (the  "BB  SHARES"),  of
BeautyBuys.  Purchaser  shall  receive  from SYBR,  in exchange  for the Synergy
Shares  exchanged,  that  number of BB Shares  which  shall be equal to X/Y x Z,
where:

                  (a) X = the  number of Synergy  Shares  being  surrendered  by
Purchaser for exchange;

                  (b) Y = the total number of shares of Capital Stock of Synergy
outstanding immediately prior to the exchange; and

                  (c) Z = the  total  number  of BB  Shares  then  owned by SYBR
immediately prior to the exchange.

                  SECTION 2.5. REGISTRATION RIGHTS. The Purchaser shall have the
right to have the Synergy Shares included in any registration  statements of the
Company filed after the first anniversary of the Closing Date relating to public
offerings of securities (including,  but not limited to, registration statements
relating to secondary  offerings of  securities  by the Company,  but  excluding
registration  statements  relating to employee  benefit plans or with respect to
corporate reorganizations or other transactions under Rule 145 of the Securities
Act). A more complete  description of such piggyback  registration rights is set
forth in Exhibit A hereto.

                  SECTION  2.6.  BOARD  PRESENCE.  For so long as the  Purchaser
holds at least ten percent (10%) of the issued and outstanding Common Stock,

                                       6
<PAGE>

                  (a) the Company  shall use its best efforts to cause the Board
of Directors of the Company (the  "BOARD") to amend the bylaws of the Company to
increase the size of the Board to six (6) directors and to appoint one member of
the Board designated by the Purchaser who shall be an officer or director of the
Purchaser; and

                  (b) the  Company  shall not  cause,  and shall not  permit its
representatives  on the Board to cause,  the number of directors  comprising the
Board to exceed six (6), including the director designated by the Purchaser.


                                   ARTICLE III
                  REPRESENTATIONS AND WARRANTIES OF THE COMPANY

       The Company hereby represents and warrants to the Purchaser that:

                  SECTION 3.1. ORGANIZATION,  STANDING, ETC. Each of the Company
and its Subsidiaries  (a) is a corporation duly organized,  validly existing and
in good standing under the laws of its jurisdiction of incorporation and has all
requisite  corporate  power and  authority to own its assets and to carry on its
business  as  presently  conducted  and  (b)  is  duly  qualified  as a  foreign
corporation to do business,  and is in good standing, in each jurisdiction where
the  nature  of the  properties  owned or  leased  by it,  or the  nature of its
activities makes such  qualification and good standing  necessary,  except where
the absence of such  qualification  or good  standing  would not have a material
adverse effect on the condition  (financial or otherwise),  properties,  assets,
liabilities,  business or results of operations (a "MATERIAL ADVERSE EFFECT") of
the  Company  and its  Subsidiaries,  taken  as a  whole.  The  Company  has all
requisite  power  and  authority  (x)  to  execute,   deliver  and  perform  its
obligations  under this Agreement and each of the other  Transaction  Documents,
and (y) to  issue  the  Synergy  Shares,  in the  manner  and  for  the  purpose
contemplated by this Agreement.

                  SECTION  3.2.  AUTHORIZATION  AND  EXECUTION.  The  execution,
delivery and  performance  of this  Agreement and each of the other  Transaction
Documents by the Company and the consummation by the Company of the transactions
contemplated  hereby and thereby  have been duly and validly  authorized  by all
necessary corporate action on the part of the Company. Each Transaction Document
constitutes  a legal,  valid and binding  agreement  of the Company  enforceable
against the Company in accordance with its terms (except as  enforceability  may
be limited by (i) bankruptcy, insolvency,  reorganization,  moratorium and other
similar laws  relating to or affecting the rights of creditors  generally,  (ii)
equitable principles (whether considered in an action at law or in equity) which
provide,  among other  things,  that the  remedies of specific  performance  and
injunctive and other forms of equitable relief are subject to equitable defenses
and to the discretion of the court before which any proceedings  therefor may be
brought and (iii)  limitations  imposed upon the specific  enforceability of the
indemnification  provisions  in the  Registration  Rights set forth in EXHIBIT A
hereto under certain circumstances under state or federal law or court decisions
concerning  indemnification of a party against liability for its own wrongful or
negligent acts or where such indemnification is contrary to public policy.

                                       7
<PAGE>

                  SECTION 3.3.  GOVERNMENTAL  AUTHORIZATIONS.  The execution and
delivery by the Company of this  Agreement and each other  Transaction  Document
and the issuance of and sale of the Synergy  Shares by the Company,  do not, and
the consummation of the transactions  contemplated  hereby and thereby will not,
require  any  approval,  consent,  waiver  or  authorization  of,  or  filing or
registration with, any Governmental Body or third Person.

                  SECTION 3.4. NON-CONTRAVENTION. Neither the Company nor any of
its Subsidiaries is in violation or default of any provisions of its Articles of
Incorporation  or the  Company's  By-Laws.  Neither  the  Company nor any of its
Subsidiaries  is in  violation  or default  in any  material  respect  under any
provision,  instrument,  judgment, order, writ, decree, contract or agreement to
which  it is a party  or by  which  it is  bound  or of any  Requirement  of Law
applicable to the Company or its Subsidiaries,  which violation or default could
result in a Material Adverse Effect. The execution,  delivery and performance of
this Agreement and each of the other Transaction Documents,  the consummation of
the transactions contemplated hereby and thereby (including, without limitation,
the issuance and sale of the Synergy  Shares) will not  contravene  or result in
any such  violation or be in conflict  with or constitute a default under (or an
event  which,  with  notice or lapse of time,  or both  would  conflict  with or
constitute  or  result  in a  default  under)  any such  provision,  instrument,
judgment,  order,  writ,  decree,  contract or agreement or require any consent,
waiver or  approval  thereunder,  or  constitute  an event  that  results in the
creation of any Lien upon any assets of the Company or any of its Subsidiaries.

                  SECTION 3.5. CAPITALIZATION.  (a) The authorized Capital Stock
of the Company  consists of Thirty Million  (30,000,000)  shares,  consisting of
Twenty Nine Million,  Nine Hundred Thousand (29,900,000) shares of Common Stock,
of which 11,131,428  shares are issued and  outstanding,  after giving effect to
the exchange of the PHS Group  Indebtedness  for Common  Stock,  and One Hundred
Thousand (100,000) shares of Class A $2.20 Cumulative Preferred Stock, $.001 par
value (the "PREFERRED  STOCK"),  all of which shares are issued and outstanding.
The Company has issued a Warrant to purchase  112,500 shares of Common Stock, at
an exercise  price of $1.10,  expiring at various dates  through 2002.  Upon the
issuance of the Synergy Shares to the Purchaser, there will be 13,331,428 shares
of Common Stock and 100,000  shares of Preferred  Stock issued and  outstanding.
Other than as set forth in Schedule 3.5, there are no outstanding  securities of
the Company  convertible  into or evidencing  the right to purchase or subscribe
for any shares of Capital  Stock of the  Company,  there are no  outstanding  or
authorized  options,  warrants,  calls,   subscriptions,   subscription  rights,
commitments or any other  agreements of any character  obligating the Company to
issue any shares of its  Capital  Stock or any  securities  convertible  into or
evidencing the right to purchase or subscribe for any shares of such stock,  and
there are no  agreements  or  understandings  with respect to the voting,  sale,
transfer or registration of any shares of Capital Stock of the Company.

                  (b) The issued and outstanding  shares of Capital Stock of the
Company are duly authorized,  validly issued, fully paid and nonassessable.  The
shares of Common Stock to be issued  pursuant to this  Agreement,  will be, upon
receipt by the Company of the consideration  therefor, (i) validly issued, fully
paid and nonassessable, (ii) free and clear of all Liens, other than any created
by  the  holder  thereof,  and  (iii)  assuming  that  the  representations  and
warranties of the Purchaser in

                                       8
<PAGE>

Article IV hereof are true and correct, issued in compliance with all applicable
federal and state securities laws, as presently in effect.

                  SECTION 3.6. SUBSIDIARIES.  Schedule 3.6 sets forth a complete
and accurate list of all Subsidiaries of the Company.  The outstanding shares of
Capital  Stock  of  each   Subsidiary  are  validly   issued,   fully  paid  and
nonassessable and all such shares  represented as being owned by the Company are
owned by it free and clear of all Liens.  Except as set forth in Schedule 3.5 of
the  BB  Agreement,  there  are no  outstanding  securities  of  any  Subsidiary
convertible into or evidencing the right to purchase or subscribe for any shares
of Capital  Stock of any  Subsidiary,  there are no  outstanding  or  authorized
options, warrants, calls, subscriptions, subscription rights, commitments or any
other agreements of any character  obligating any Subsidiary to issue any shares
of its Capital Stock or any securities  convertible into or evidencing the right
to  purchase  or  subscribe  for any  shares  of such  stock,  and  there are no
agreements  or  understandings  with  respect to the voting,  sale,  transfer or
registration of any shares of Capital Stock of any Subsidiary.

                  SECTION 3.7. LITIGATION.  Except as set forth in Schedule 3.7,
there is no  action,  suit,  proceeding  or  investigation  pending  or,  to the
knowledge  of  the  Company,  threatened  against  the  Company  or  any  of its
Subsidiaries,  nor is there any basis for the foregoing.  No such action,  suit,
proceeding or investigation  questions the validity of the Transaction Documents
or  the  right  of  the  Company  to  enter  into  them,  or to  consummate  the
transactions  contemplated  hereby or thereby,  or could reasonably be expected,
individually  or in the  aggregate,  to have a  Material  Adverse  Effect on the
Company.  Neither the Company nor any of its  Subsidiaries is a party or subject
to the  provisions  of any order,  writ,  injunction,  judgment or decree of any
court or  governmental  agency or  instrumentality,  which could  reasonably  be
expected, individually or in the aggregate, to have a Material Adverse Effect on
the Company.

                  SECTION 3.8. INVESTMENT COMPANY. The Company is not and, after
giving  effect to the sale and issuance of the Synergy  Shares  pursuant to this
Agreement,  will not be, an "investment company" or a company "controlled" by an
"investment  company" within the meaning of the Investment  Company Act of 1940,
as amended.

                  SECTION 3.9. SEC REPORTS; FINANCIAL STATEMENTS.  Since January
1,  1997,  the  Company  has filed all SEC  Reports  required  to be filed by it
pursuant  to  the  federal   securities  laws  and  the  rules  and  regulations
thereunder,  all of which have complied with all applicable  requirements of the
Securities Act and the Exchange Act. The financial statements of the Company and
its  Subsidiaries  included  therein have been provided or made available to the
Purchaser and were prepared in conformity  with  generally  accepted  accounting
principles  consistently  applied throughout the periods specified therein,  and
present fairly the financial  position of the Company and its Subsidiaries as at
and for the  periods  set forth  therein.  Except as set forth on  Schedule  3.9
hereto,  in any filings by the Company with the  Commission or in said financial
statements,  since  December 31, 1998 there has been no change in the  business,
financial  condition,  operations  or results of  operations  which would have a
Material  Adverse  Affect with respect to the  Company.  None of the SEC Reports
filed since January 1, 1997,  including in each such case without limitation the
financial  statements or schedules  included  therein,  at the time filed, or if
subsequently amended, at the time so amended,

                                       9
<PAGE>

contained any untrue statement of a material fact or omitted to state a material
fact required to be stated  therein or necessary in order to make the statements
therein,  in the light of the  circumstances  under  which they were  made,  not
misleading.

                  SECTION 3.10.  INTELLECTUAL  PROPERTY. The Company and each of
its  Subsidiaries  owns or has the valid right to use all  patents,  trademarks,
trade names,  brand names,  service  marks,  domain names,  logos and copyrights
(including  registrations  and  applications),  licenses  or royalty  agreements
("Intellectual  Property")  used in the  conduct of its  business  as  currently
conducted,  free and clear of all encumbrances of any nature, a listing of which
is set forth in Schedule 3.10 attached hereto.  Neither the Company,  nor any of
its  Subsidiaries  has  received,  during any  period  for which the  applicable
statute  of  limitations  has not yet  expired,  written  notice  of any  claims
relating to the validity,  enforceability,  ownership or use of any Intellectual
Property.

                  SECTION  3.11.  EMPLOYMENT  AGREEMENTS.  Other  than  for  the
obligation  to at will  employees  for the payment of salaries or hourly  wages,
except as may be disclosed  in any filings by the Company  with the  Commission,
the Company is not currently a party to any employment or compensation agreement
with any of its  employees,  including any of its officers,  nor is it obligated
under any incentive compensation plan or policy.

                  SECTION 3.12. REAL PROPERTY. The Company owns no real property
and,  to the best of its  knowledge,  is not in default  of any of the  material
terms or conditions of any leases of real property to which it is a party.

                  SECTION  3.13.  TAX  MATTERS.  Except as set forth on Schedule
3.13 hereto, in any filing by the Company at the Commission, or in the Company's
Financial Statements:

                  (a) All  Federal  and state  income,  sales and use,  payroll,
withholding,  employment,  social security and workers  compensation tax returns
("TAX RETURNS") required to be filed by or with respect to the Company have been
filed when due in a timely fashion, or valid extensions of the time to file have
been duly obtained, and all such Tax Returns are true, correct and complete.

                  (b) The Company  has paid in full on a timely  basis all Taxes
owed  by it,  except  to  the  extent  being  contested  in  good  faith  and by
appropriate proceedings.

                  SECTION  3.14.   EMPLOYEE  BENEFIT  PLANS.  With  respect,  as
applicable,  to Benefit Plans and Benefit  Arrangements  neither Company nor any
ERISA  Affiliate has ever  maintained or contributed to any Qualified  Plans. As
used herein:

"Benefit Arrangement" shall mean any benefit arrangement,  obligation, custom or
practice,  whether or not legally enforceable,  to provide benefits,  other than
salary, as compensation for services  rendered,  to present or former directors,
employees,  agents,  or  independent  contractors,  other  than any  obligation,
arrangement,  custom or  practice  that is a  Benefit  Plan,  including  without
limitation,  employment agreements, severance agreements, executive compensation
arrangements,  including  but not  limited to stock  options,  restricted  stock
rights and performance unit awards,  incentive  programs

                                       10
<PAGE>

or arrangements,  sick leave, vacation pay, several pay policies,  plant closing
benefits,  salary continuation for disability,  consulting or other compensation
arrangements,  workers' compensation,  retirement, deferred compensation, bonus,
stock purchase,  hospitalization,  medical  insurance,  life insurance,  tuition
reimbursement  or scholarship  programs,  employee  discounts,  employee  loans,
employee banking  privileges,  any plans subject to Section 125 of the code, and
any plans  providing  benefits  or payments in the event of a change of control,
change  in  ownership  or  sale  of a  substantial  portion  (including  all  or
substantially  all) of the assets of any  business or portion  thereof,  in each
case with respect to any present or former employees, directors or agents.

"Benefit Plan" shall have the meaning given in Section 3(3) of ERISA.

"ERISA" means the Employee Retirement Income Security Act of 1974, as amended.

"ERISA  Affiliate" shall mean any Person that together with the Company would be
or was at any time treated as a single employer under Section 414 of the Code or
Section 4001 of ERISA and any general partnership of which the Company is or has
been a general partner.

"Qualified Plan" shall mean any Company Plan that meets, purports to meet, or is
intended to meet the requirements of Section 401(a) of the Code.


                                   ARTICLE IV
                   REPRESENTATIONS AND WARRANTIES OF PURCHASER

                  SECTION  4.1.  ORGANIZATION,   STANDING,  ETC.   Each  of  the
Purchaser and its  Subsidiaries  (a) is a corporation  duly  organized,  validly
existing  and  in  good  standing  under  the  laws  of  its   jurisdiction   of
incorporation  and has all  requisite  corporate  power and authority to own its
assets  and to carry on its  business  as  presently  conducted  and (b) is duly
qualified as a foreign corporation to do business,  and is in good standing,  in
each  jurisdiction  where the nature of the properties owned or leased by it, or
the  nature  of its  activities  makes  such  qualification  and  good  standing
necessary, except where the absence of such qualification or good standing would
not have a Material Adverse Effect on the Purchaser and its Subsidiaries,  taken
as a whole.  The Purchaser has all requisite power and authority (x) to execute,
deliver and perform its  obligations  under this Agreement and each of the other
Transaction Documents, and (y) to purchase the Synergy Shares, in the manner and
for the purpose contemplated by this Agreement.

                  SECTION  4.2.  AUTHORIZATION  AND  EXECUTION.  The  execution,
delivery and  performance  of this  Agreement and each of the other  Transaction
Documents  by  the  Purchaser  and  the  consummation  by the  Purchaser  of the
transactions  contemplated  hereby  and  thereby  have  been  duly  and  validly
authorized by all necessary corporate action on the part of the Purchaser.  Each
Transaction  Document  constitutes a legal,  valid and binding  agreement of the
Purchaser enforceable against the Purchaser in accordance with its terms (except
as enforceability may be limited by (a) bankruptcy, insolvency,  reorganization,
moratorium  and other  similar  laws  relating  to or  affecting  the  rights of
creditors  generally,  (b) equitable principles (whether considered in an action
at law or in

                                       11
<PAGE>

equity)  which  provide,  among  other  things,  that the  remedies  of specific
performance  and injunctive  and other forms of equitable  relief are subject to
equitable  defenses  and to  the  discretion  of  the  court  before  which  any
proceedings  therefor  may be  brought  and (c)  limitations  imposed  upon  the
specific  enforceability of the  indemnification  provisions in the Registration
Rights set forth in Exhibit A hereto under certain  circumstances under state or
federal law or court  decisions  concerning  indemnification  of a party against
liability for its own wrongful or negligent  acts or where such  indemnification
is contrary to public policy.

                  SECTION 4.3.  GOVERNMENTAL  AUTHORIZATIONS.  The execution and
delivery by the Purchaser of this Agreement and each other Transaction  Document
and the  purchase  of the  Synergy  Shares  by the  Purchaser,  do not,  and the
consummation  of the  transactions  contemplated  hereby and  thereby  will not,
require  any  approval,  consent,  waiver  or  authorization  of,  or  filing or
registration with, any Governmental Body or third Person.

                  SECTION 4.4. NON-CONTRAVENTION.  Neither the Purchaser nor any
of its Subsidiaries is in violation or default of any provisions of its Articles
of  Incorporation  or  the  By-Laws.  Neither  the  Purchaser  nor  any  of  its
Subsidiaries  is in  violation  or default  in any  material  respect  under any
provision,  instrument,  judgment, order, writ, decree, contract or agreement to
which  it is a party  or by  which  it is  bound  or of any  Requirement  of Law
applicable  to the  Purchaser or its  Subsidiaries,  which  violation or default
could  result  in  a  Material  Adverse  Effect.  The  execution,  delivery  and
performance of this Agreement and each of the other Transaction  Documents,  the
consummation of the  transactions  contemplated  hereby and thereby  (including,
without  limitation,  the  issuance  and sale of the  Synergy  Shares)  will not
contravene or result in any such  violation or be in conflict with or constitute
a default under (or an event which,  with notice or lapse of time, or both would
conflict with or constitute  or result in a default  under) any such  provision,
instrument,  judgment, order, writ, decree, contract or agreement or require any
consent,  waiver or approval thereunder,  or constitute an event that results in
the  creation  of any  Lien  upon  any  assets  of the  Purchaser  or any of its
Subsidiaries.

                  SECTION 4.5. PRIVATE PLACEMENT.  (a) The Purchaser understands
and agrees with the Company that (i) the offer and sale of the Synergy Shares is
intended to be exempt from  registration  under the  Securities Act by virtue of
the  provisions  of  Section  4(2) of the  Securities  Act and (ii)  there is no
existing  public or other  market  for the  Synergy  Shares  and there can be no
assurance  that the  Purchaser  will be able to sell or dispose  of the  Synergy
Shares.

                  (b) The Purchaser represents and warrants to the Company that:

                      (i) the  Synergy  Shares to be  acquired by it pursuant to
this  Agreement are being acquired for its own account and without a view to the
distribution or resale of the Synergy Shares or any interest therein;  provided,
that the provisions of this Section shall not prejudice the Purchaser's right at
all times to sell or otherwise  dispose of all or any part of the Synergy Shares
so acquired by the Purchaser pursuant to a registration under the Securities Act
or an exemption from such registration available under the Securities Act;

                                       12
<PAGE>

                           (ii)  the Purchaser  is an  "Accredited  Investor" as
such term is defined in Rule 501 of Regulation D promulgated  by the  Commission
under the Securities Act; and

                           (iii) the  Purchaser  is not a broker  or dealer  (as
defined in  Sections  3(a)(4)  and  3(a)(5) of the  Exchange  Act),  member of a
national  securities  exchange,  or person associated with a broker or dealer as
defined in Section  3(a)(18) of the Exchange Act,  other than a business  entity
controlling  or under  common  control  with  such  broker,  dealer,  member  or
associated person.

                  (c) The Purchaser further represents that:

                      (i) the  Purchaser has such  knowledge  and  experience in
financial and business  matters so as to be capable of evaluating the merits and
risks of its  investment  in the Synergy  Shares and the Purchaser is capable of
bearing the  economic  risks of such  investment  and is able to bear a complete
loss of its investment in the Synergy Shares; and

                      (ii) In evaluating the suitability of an investment in the
Synergy Shares,  the Purchaser has not relied upon any  representations or other
information  (whether oral or written) made by or on behalf of the Company other
than as set forth in the SEC Reports,  this Agreement and the other  Transaction
Documents.

                                    ARTICLE V
                CONDITIONS PRECEDENT TO CLOSING BY THE PURCHASER

                  SECTION 5.1. The  obligation  of the Purchaser to purchase the
Synergy Shares and complete the transactions  contemplated  hereby is subject to
the satisfaction or waiver by Purchaser, in it sole discretion, of the following
conditions precedent:

                  (a) the Company  shall have  delivered to the  Purchaser,  the
following:

                      (i)  such  counterpart  original  and  certified  or other
copies of this Agreement as the Purchaser shall reasonably request;

                      (ii) stock  certificates  representing the Synergy Shares;
and

                      (iii)  a  certificate  of an  authorized  officer  of  the
Company as to the truth and accuracy of the  representations  and warranties set
forth in ARTICLE III, the performance of all conditions required to be performed
by the  Company,  and such  other  matters  as  counsel  for the  Purchaser  may
reasonably  request,  which matters shall be customary for  transactions  of the
type contemplated by this Agreement;

                  (b) there shall have been no change in the financial condition
or results of  operations  of the Company  which  shall have a Material  Adverse
Effect on the Company and its Subsidiaries,  taken as a whole, since the date of
this Agreement;

                                       13
<PAGE>

                  (c) the Closing shall have occurred under the BB Agreement;

                  (d) the  bylaws of the  Company  shall  have been  amended  to
provide  for an  increase  in the  number of  members of the Board from five (5)
members to six (6) members  and the Board shall fill the vacancy  created by the
increase  in the number of members  on the Board by a person  designated  by the
Purchaser as provided in SECTION 2.6; and

                  (e) the Company shall have entered into a Non-Competition  and
Proprietary   Information   Agreement   with  Mair  Faibish  and  Henry  Platek,
respectively, substantially in the form set forth in EXHIBIT B hereto.


                                   ARTICLE VI
                 CONDITIONS PRECEDENT TO CLOSING BY THE COMPANY

                  SECTION 6.1. The  obligation  of the Company to issue and sell
Synergy Shares and complete the transactions  contemplated  hereby is subject to
the  satisfaction  or  waiver  by the  Company,  in it sole  discretion,  of the
following conditions precedent:

                  (a) the  Purchaser  shall have  delivered  to the  Company the
following:


                      (i) the Cash Payment for the Synergy  Shares,  as provided
in Section 2.2 hereof;

                      (ii)  evidence  of the credits  for  Advertising  Time and
In-Kind  Services,  as provided in Section 2.2 hereof,  satisfactory in form and
substance to the Company; and

                      (iii)  a  certificate  of an  authorized  officer  of  the
Purchaser as to the truth and accuracy of the representations and warranties set
forth in Article IV, the performance of all conditions  required to be performed
by the  Purchaser,  and such  other  matters  as  counsel  for the  Company  may
reasonably  request,  which matters shall be customary for  transactions  of the
type contemplated by this Agreement; and

                  (b) the Closing shall have occurred under the BB Agreement.


                                       14
<PAGE>

                                   ARTICLE VII
                                  MISCELLANEOUS

                  SECTION 7.1. LEGENDS;  OPINIONS REQUIREMENT.  The certificates
evidencing  the Common Stock and each  certificate  issued in transfer  thereof,
will bear the following  legend and any applicable  legend required by any other
Transaction Document:

                  "THESE   SECURITIES  HAVE  NOT  BEEN   REGISTERED   UNDER  THE
                  SECURITIES ACT OF 1933, AS AMENDED,  OR THE SECURITIES LAWS OF
                  ANY STATE. THEY MAY NOT BE SOLD,  OFFERED FOR SALE, PLEDGED OR
                  HYPOTHECATED  IN THE ABSENCE OF A REGISTRATION  IN EFFECT WITH
                  RESPECT TO THE  SECURITIES  OR AN EXEMPTION  BEING  APPLICABLE
                  UNDER THE ACT."

                  If the Purchaser  desires to sell or otherwise  dispose of all
or  any  part  of the  Synergy  Shares  owned  by it  under  an  exemption  from
registration  under the  Securities  Act, and if  requested by the Company,  the
Purchaser  shall  deliver to the  Company an  opinion of  counsel,  which may be
counsel for the Company, that such exemption is available.

                  SECTION 7.2.  REGISTER OF SECURITIES.  The Company or its duly
appointed  agent shall  maintain a separate  register for the Common  Stock,  in
which it shall  register  the issue  and sale of all such  Synergy  Shares.  All
transfers of Synergy Shares shall be recorded on the register  maintained by the
Company or its agent, and the Company shall be entitled to regard the registered
holder of the  Synergy  Shares as the  actual  holder of the  Synergy  Shares so
registered  until the  Company or its agent is  required to record a transfer of
the Synergy Shares on its register.  Subject to Section 7.3 hereof,  the Company
or its agent shall be required to record any such transfer when it receives such
security to be transferred duly and properly  endorsed by the registered  holder
thereof or by its attorney duly authorized in writing.

                  SECTION  7.3.  REMOVAL OF LEGEND.  Any  legend  endorsed  on a
certificate  pursuant to Section 7.1 hereof, and any stop transfer  instructions
and record notations with respect thereto shall be removed and the Company shall
issue a  certificate  without such legend to the holder  thereof at such time as
(a) a registration  statement with respect to the sale of such securities  shall
have become  effective under the Securities Act and such  securities  shall have
been  disposed  of in  accordance  with such  registration  statement,  (b) such
securities  shall have been  distributed to the public  pursuant to Rule 144 (or
any successor provision) promulgated by the Commission under the Securities Act,
or (c) such  securities  are  otherwise  sold in a  transaction  exempt from the
registration  and prospectus  delivery  requirements of the Securities Act under
Section  4(1)  thereof so that all  transfer  restrictions  with respect to such
securities are removed upon the consummation of such sale and the seller of such
securities  provides the Company an opinion of counsel (which may be counsel for
the Company),  which shall be in form and content reasonably satisfactory to the
Company,  to the  effect  that such  securities  in the  hands of the  purchaser
thereof are freely  transferable  without  restriction or registration under the
Securities Act in any public or private transaction.

                                       15
<PAGE>

                  SECTION 7.4.  RULE 144. The Company  agrees to timely file the
reports required to be filed by it under the Securities Act and the Exchange Act
and the rules and  regulations  adopted  by the  Commission  thereunder,  to the
extent  required  from time to time to enable the  Purchaser  to sell  shares of
Common  Stock and the shares of Common  Stock into which the Common Stock may be
converted without registration under the Securities Act within the limitation of
the exemptions provided in (a) Rule 144 promulgated under the Securities Act, as
such  Rule  may be  amended  from  time  to  time,  or (b) any  similar  rule or
regulation  hereafter  adopted  by  the  Commission.  Upon  the  request  of the
Purchaser,  the Company  will  deliver a written  statement as to whether it has
complied with such requirements.

                  SECTION 7.5. NOTICES. All notices,  advises and communications
to be given or otherwise made to any party to this Agreement  shall be deemed to
be  sufficient  if contained  in a written  instrument  delivered in person,  by
facsimile  confirmed by telecopier  answer back,  sent by air courier or sent by
first class  registered or certified mail,  postage  prepaid,  addressed to such
party at the address set forth below or at such other  address as may  hereafter
be designated in writing by the addressee to the other parties listed below:


If to the Company:
                           Synergy Brands Inc.
                           40 Underhill Boulevard
                           Syosset, New York 11791-0996
                           Attn: Chief Executive Officer
                           Tel:     (516) 682-1980
                           Fax:     (516) 682-1990

with a copy to:
                           Meltzer, Lippe, Goldstein & Schlissel, P.C.
                           190 Willis Avenue
                           Mineola, New York  11501
                           Attention: Richard Lippe, Esq.
                           Tel:     (516) 747-0300
                           Fax:     (516) 747-0653
                           E-mail:[email protected]

and a copy to:    Randall J. Perry, Esq.
                           44 Union Avenue
                           Rutherford, NJ 07070
                           Tel:     (201) 939-7200
                           Fax:     (201) 939-7348
                           E-mail:[email protected]

                                       16
<PAGE>

If to the Purchaser:
                           Sinclair Broadcast Group,Inc.
                           10706 Beaver Dam Road
                           Cockeysville, MD 21030
                           Attn: President
                           Tel:     (410) 568-1506
                           Fax:     (410) 568-1533

With a copy to:
                           Sinclair Broadcast Group,Inc.
                           10706 Beaver Dam Road
                           Cockeysville, MD 21030
                           Attn: General Counsel
                           Tel:     (410) 568-1506
                           Fax:     (410) 568-1533

and a copy to:
                           Thomas & Libowitz
                           100 Light Street, Suite 1100
                           Baltimore, MD 21202-1053
                           Attn: Steven A. Thomas, Esq.
                           Tel:     (410) 752-2468
                           Fax:     (410) 752-2046
                           E-mail:[email protected]


All such  notices,  advises  and  communications  shall be  deemed  to have been
received,  (a) in the case of personal  delivery,  on the date of such delivery,
(b) in the case of  delivery  by  facsimile,  on the date of such  delivery  and
receipt of telecopier  answer back,  (c) in the case of delivery by air courier,
on the  business  day  following  the day of  dispatch  and  (d) in the  case of
mailing, on the third business day following such mailing.

                  SECTION  7.6.  CONFIDENTIALITY.  Except  as and to the  extent
required by law,  the  Purchaser  shall not disclose or use, and will direct its
representatives not to disclose or use to the detriment of the Company or any of
its Subsidiaries,  any confidential  information (as defined below) with respect
to the Company or any of its  Subsidiaries,  furnished,  or to be furnished,  by
either  the   Company  or  any  of  its   Subsidiaries,   or  their   respective
representatives  to the  Purchaser or its  representatives  at anytime or in any
manner  other  than  in  connection  with  the  Purchaser's  evaluation  of  the
transactions  proposed by this  Agreement.  For the purposes of this  paragraph,
"Confidential Information" means any information about either the Company or any
of its Subsidiaries stamped  "Confidential"  or identified in writing as such to
the Purchaser by the Company or any of its Subsidiaries  promptly  following its
disclosure, unless:

                                       17
<PAGE>

                  (a) such  information  is already  known to  Purchaser  or its
representatives  or to  others  not  bound  by duty of  confidentiality  or such
information   becomes  publicly   available  through  no  fault  of  Purchaser's
representatives; or

                  (b) the use of such information is necessary or appropriate in
making  and  filing or  obtaining  any  consent  or  approval  required  for the
consummation of the acquisition of the Synergy Shares; or

                  (c) The furnishing of use of such  information as required by,
or is necessary or appropriate in connection with, legal proceedings.

                  Upon the  termination  of this  Agreement  and at the  written
request of the Company or any of its  Subsidiaries,  the Purchaser will promptly
return to the requesting party or, at the requesting  party's express direction,
destroy and Confidential Information in its possession and certify in writing to
the issuer that it has done so.

                  SECTION 7.7. BROKERS;  FINDERS.  The Company and the Purchaser
each  represents  and  warrants  that  it has  dealt  with  no  broker,  finder,
commission agent or advisor in connection with the transactions  contemplated by
this  Agreement or the BB  Agreement,  except that the Company has so dealt with
Capital Vision Group,  Inc. (the "ADVISOR").  The Company and the Purchaser each
agrees to  indemnify,  defend and hold  harmless the other against any brokerage
fee, commission, finder's fee, or financial advisory fee due to any person, firm
or corporation  acting on the indemnifying  party's or the indemnifying  party's
principals or employees behalf in connection with the transactions  contemplated
by this  Agreement.  The Company shall be solely  responsible for the payment of
all  compensation  due to the Advisor in connection with its services  hereunder
and under the BB Agreement in the manner set forth in the BB Agreement.

                  SECTION 7.8. AMENDMENT;  WAIVER.  Neither this Agreement,  nor
any provision hereof, may be amended,  modified,  supplemented or waived, except
by a written instrument executed by the Company and the Purchaser.

                  SECTION  7.9.  SURVIVAL  OF  REPRESENTATIONS  AND  WARRANTIES;
COVENANTS  AND  AGREEMENTS.  (a) All  representations  and  warranties  made in,
pursuant to or in connection with this Agreement shall survive the execution and
delivery of this Agreement,  any  investigation at any time made by or on behalf
of the  Purchaser,  and the sale and  purchase  of the Common  Stock and payment
therefor for a period of one year from the Closing Date.

                  (b) All  covenants  and  agreements  of the  parties  made in,
pursuant to or in  connection  with this  Agreement  shall  survive the Closing,
except (i) to the extent by their terms they are not  intended  to  survive,  or
(ii) as  otherwise  expressly  set forth  herein or  agreed  in  writing  by the
parties.

                  SECTION 7.10. SEVERABILITY.  Whenever possible, each provision
of this  Agreement  shall be  interpreted  in such manner as to be effective and
valid under applicable law, but if

                                       18
<PAGE>

any  provision of this  Agreement is held to be  prohibited  by or invalid under
applicable  law, such provision  will be ineffective  only to the extent of such
prohibition or invalidity, without invalidating the remainder of this Agreement.

                  SECTION 7.11.  HEADINGS;  EXHIBITS.  (a) The Section  headings
contained in this  Agreement are solely for  convenience  of reference and shall
not  affect the  meaning  or  interpretation  of this  Agreement  or any term or
prevision hereof.

                  (b) The Exhibits  attached hereto are a part of this Agreement
as if fully set forth herein.

                  SECTION 7.12. ENTIRE  AGREEMENT.  This Agreement and the other
documents delivered pursuant hereto constitute the full and entire understanding
and agreement  between the parties with regard to the subject  matter hereof and
thereof and supersede and cancel all prior representations,  alleged warranties,
statements,  negotiations,  undertakings, letters, acceptances,  understandings,
contracts  and  communications,  whether  verbal or  written,  among the parties
hereto and thereto or their  respective  agents with respect to or in connection
with the subject matter hereof.

                  SECTION  7.13.  SUCCESSORS  AND  ASSIGNS.  Except as otherwise
provided  herein,  the  provisions  hereof shall inure to the benefit of, and be
binding  upon,  the  permitted  successors  and assigns of the  parties  hereto,
including,  without  limitation,  each  transferee  of all or any portion of the
Common Stock.  No party hereto may assign its rights or delegate its obligations
under this  Agreement  without  the prior  written  consent  of the other  party
hereto, except that the Purchaser may assign this Agreement to any of its direct
or indirect  Subsidiaries;  provided,  the Purchaser shall continue to be liable
for all terms and provisions of this Agreement.

                  SECTION 7.14.  CHOICE OF LAW. THIS AGREEMENT SHALL BE GOVERNED
BY,  AND  CONSTRUED  IN  ACCORDANCE  WITH,  THE  LAWS OF THE  STATE  OF NEW YORK
APPLICABLE  TO CONTRACTS  MADE AND PERFORMED  THEREIN BY AND AMONG  RESIDENTS OF
SUCH STATE.

                  SECTION 7.15. COUNTERPARTS.  This Agreement may be executed in
any  number  of  counterparts  and  by  different  parties  hereto  in  separate
counterparts,  with  the same  effect  as if all  parties  had  signed  the same
document. All such counterparts shall be deemed an original,  shall be construed
together and shall constitute one and the same instrument.

                                       19
<PAGE>

                  IN  WITNESS  WHEREOF,   the  undersigned  have  executed  this
Agreement as of the date written above.

                                    COMPANY:

                                    SYNERGY BRANDS INC.


                                       By:_____________________________
                                             Name:_____________________

                                             Title:____________________


                                   PURCHASER:

                                   SINCLAIR BROADCAST GROUP, INC.


                                       By:_____________________________
                                             Name:_____________________

                                             Title:____________________


<PAGE>

                                  Schedule 2.2
                                In-Kind Services



1.       Media Planning and Media Buying media planning and media buying,  to be
         provided  as  available  and as needed to the Company by  employees  or
         agents of the Purchaser reasonably acceptable to the Company $353,000.

2.       Commercial  Production  commercial  production  at  the  facilities  or
         studios of the Purchaser or any of its direct or indirect subsidiaries,
         valued at $20,000.

3.       Commercial Distribution commercial distribution to any and all of radio
         and television stations licensed, owned or operated by Purchaser or any
         of its direct or indirect subsidiaries, valued at $2,000.

4.       Web Site Advertising web site advertising on any and all of Purchaser's
         web  sites,  or  the  web  sites  of  any of  its  direct  or  indirect
         subsidiaries,  including without limitation,  banner advertisements and
         direct links to the Company's  sites,  including the value of customary
         commissions  for each link (which will not be charged to the  Company),
         valued at $500,000. The size of such banners,  frequency,  location and
         link to other web sites to be  mutually  determined  by the Company and
         the Purchaser,  and all technical  specifications to be provided by the
         Company at its sole cost.

5.       Investment and Financial Planning  Assistanceassistance  with financial
         planning and reporting,  capital structure, credit facilities,  systems
         development and integration, and investment banking activities $50,000.

6.       Periodic Technology and Marketing Consulting $75,000.


The value allocated to the services described above (a) are determined as if all
amounts were paid in cash,  (b) are on an annual basis,  and (c) shall  increase
over the Synergy Term  consistent  with the market value of such services on the
actual date such services are supplied.


<PAGE>

                                  Schedule 3.5
                                 Capitalization
                       Outstanding Options, Warrants, Etc.


Options to purchase up to 6,100,000  shares of Common  Stock were granted  under
the Company's 1994 Services and Consulting  Compensation  Plan, as amended,  for
eligible  participants who are employees,  consultants,  non-employee members of
the Board of the Company or any of its  subsidiaries or affiliates.  All options
were exercised prior to the date hereof.



<PAGE>


                                  Schedule 3.6
                                  Subsidiaries





1.       New Era Foods, Inc., a Nevada corporation ("New Era Foods").

2.       PHS Group  Inc.,  a  Pennsylvania  corporation,  100%  owned by New Era
         Foods.

3.       Premium Cigar Wrappers, Inc., a New York corporation,  66 2/3% owned by
         New Era Foods.

4.       SYBR.COM Inc., a New Jersey corporation ("SYBR").

5.       BeautyBuys.Com Inc., a New Jersey corporation, 100% owned by SYBR.

6.       Net Cigar.Com Inc., a Florida corporation, 100% owned by SYBR.

7.       Island Wholesale Grocers, Inc., a Florida corporation.



<PAGE>



                                  Schedule 3.7
                                   Litigation


None.


<PAGE>



                                  Schedule 3.9
                        SEC Reports; Financial Statements



None.



<PAGE>



                                  Schedule 3.10
                              Intellectual Property


The  tradenames   "BeautyBuys"   and  "NetCigar",   for  which  U.S.   trademark
applications have been filed.

The Company or its Subsidiaries are licensed to use the following trademarks:
Suarez Gran Reserve        Breton Legend              Breton Corojo Vintage
Corojo 2000                Andulleros                 Alimerante
Don Otilio

The Company or its Subsidiaries own the additional domain names:

Registered to Krantor Corp.:
KRANTOR.COM                GRANDRESERVE.COM          GRANRESERVE.COM

Registered to Synergy Brands, Inc.:
SYBR.COM                   CANDLEBUYS.COM**          ADD2CART.COM
SYNERGYBRANDS.COM          SALONBUYS.COM**           SALEBYNET.COM
BEAUTYBONUS.COM**          CIGARREPUBLIC.COM         DEALBYNET.COM
SALONCOUNTER.COM**         DEALBUYNET.COM            SALONBUY.COM**
FRAGANCESALON.COM**        ADDTWOCART.COM            BEAUTYBUYS.COM**
GLOBALSALON.COM**          NETCIGARBUY.COM           BEAUTYBUY.COM**
HEALTHFOODBUYS.COM**       NETCIGARBUYS.COM          GRCIGARS.COM
FRAGRANCESALON.COM**       BESTCIGARBUY.COM          CIGARBUY.COM
FRAGRANCEBUY.COM**         CIGAREPUBLIC.COM          CIGARMEDIA.COM
COSMETICBUYS.COM**         BESTCIGARSBUY.COM         MEATBUYS.COM
COSMETICBUY.COM**          NETCIGARSBUYS.COM         FISHBUY.COM
FRAGRANCEBUYS.COM**        NETCIGARSBUY.COM          MEALBUYS.COM
VITAMINBUYS.COM**          BESTCIGARBUYS.COM         FISHBUYS.COM
BESTCIGARSBUYS.COM         SEAFOODBUYS.COM           SYBRBUYS.COM
LIQUORBUYS.COM

Registered to Netcigar.com, Inc.:
COROJODEVEGA.COM           NETCIGAR.COM              COROHO.COM
COROJO2000.COM

Registered to BeautyBuys.com, Inc.:

BEAUTYBUYSB2B.COM**        BEAUTYBUYSBTOOB.COM**
BEAUTYBUYSBTOB.COM**       BEAUTYBUYSWHOLESALE.COM**
BEAUTYBUYSBTWOB.COM**      WHOLESALEBEAUTYBUYS.COM**


**       Denotes  ownership by BeautyBuys  regardless of which entity registered
         the domain name.

                                       21
<PAGE>

                                  Schedule 3.13
                                   Tax Matters


None.


<PAGE>



                                    Exhibit A
                       Description of Registration Rights



                                                                       EXHIBIT A

                                    (SYNERGY)
                                    ---------

                               REGISTRATION RIGHTS

         1. CERTAIN  DEFINITIONS.  As used herein,  unless the context otherwise
requires (a) all  capitalized  terms not defined  herein shall have the meanings
set forth in the respective Agreements to which this document is an Exhibit, and
(b) the following terms shall have the following respective meanings:

                  "HOLDER" shall mean the Purchaser  holding  Registrable  Stock
and any other  Person  holding  shares of  Registrable  Stock to whom the rights
under this Agreement have been transferred in accordance with SECTION 5 below.

                  The terms "REGISTER",  "REGISTERED" and  "REGISTRATION"  shall
refer  to a  registration  effected  by  preparing  and  filing  a  registration
statement  in  compliance  with the  Securities  Act and  applicable  rules  and
regulations thereunder,  and the declaration or ordering of the effectiveness of
such registration statement.

                  "REGISTRABLE STOCK" shall mean (i) the Synergy Shares owned by
Purchaser;  and (ii) any shares of Common  Stock  issuable  with  respect to the
Synergy Shares upon any stock split, or stock dividend,  or in connection with a
combination of shares, recapitalization, merger, consolidation or reorganization
or otherwise.

         2.  PIGGYBACK  REGISTRATION.  If (a) at any at any time after the first
anniversary of the Closing Date, the Company shall file a registration statement
with the Commission for the offering of securities by the Company, except for an
IPO  (including,  but  not  limited  to,  registration  statements  relating  to
secondary  offerings of  securities by the Company,  but excluding  registration
statements  on Forms S-4,  S-8 or any  successor  or similar  form) (a  "COVERED
REGISTRATION STATEMENT"), or (b) at any time after the Closing Date, the Company
shall file a Covered  Registration  Statement  for the offering of securities of
the Company by any of its officers or directors  and/or Lawrence K.  Fleischman,
his successors or assigns, either separately or in addition to the securities of
the Company,  the Company shall each such time give prompt prior written  notice
to the Holder.  In either event set forth in (a) or (b) above,  the Holder shall
have the right,  upon the written  request of any such  Holder,  received by the
Company  within  30 days  after  the  receipt  of any such  notice  given by the
Company, to register any of its Registrable Stock (which request shall state the
intended method of disposition thereof).  Thereafter,  the Company shall use its
best efforts to cause the Registrable Stock as to which  registration shall have
been so requested to be included in the  securities to be covered by the Covered
Registration  Statement  proposed to be filed by the Company,  all to the extent
requisite to permit the sale or other  disposition  by the Holder (in accordance
with its written request) of such Registrable Stock.


<PAGE>

         Notwithstanding  anything to the contrary  contained herein, no request
may be made under this  Section  within 180 days after the  effective  date of a
registration   statement  filed  by  the  Company  covering  a  firm  commitment
underwritten public offering in which the Holder of Registrable Stock shall have
been  entitled to join  pursuant  to this  Section and in which there shall have
been effectively registered and sold all shares of Registrable Stock as to which
registration shall have been so requested.

         3.  UNDERWRITTEN  PUBLIC  OFFERING;  AGREEMENTS.  In the event that any
registration  shall be, in whole or in part, an underwritten  public offering of
Class A Common Stock,  the number of shares of Registrable  Stock to be included
in  such  an  underwriting  may be  reduced  to the  extent  that  the  managing
underwriter  shall be of the opinion (a written copy of which shall be delivered
to the  Holder)  that such  inclusion  would  materially  adversely  affect  the
marketing of the  securities to be sold by the Company  under such  registration
statement.

         In connection with each  registration  covering an underwritten  public
offering,  the  Company and the Holder  agree to enter into a written  agreement
with the managing  underwriter  selected in the manner  herein  provided in such
form and containing such provisions as are customary in the securities  business
for such an arrangement  between such underwriter and companies of the Company's
size and investment stature;  provided,  however, that the Holder of Registrable
Stock  shall  not be  required  to make any  representations  or  warranties  or
agreements other than representations,  warranties and agreements regarding such
Holder, such Holder's  Registrable Stock and the intended method of distribution
and   provided   further   that  such  Holder  may  require   that  any  or  all
representations,  warranties,  conditions  precedent and other agreements by the
Company for the benefit of the underwriter shall also be for the benefit of such
Holder.  Each  registration  shall also be subject to the execution of a written
agreement  between  the  Company  and  the  Holder  containing   provisions  for
indemnification  and contribution and such other provisions as are customary for
such an  arrangement  between the Company and holders of piggyback  registration
rights.

         4. EXPENSES.  All expenses  incurred by the Company in connection  with
all  registration  statements  under  SECTION  2 shall  be paid by the  Company,
provided, that, all underwriting discounts and selling commissions applicable to
the sale of  Registrable  Stock and all fees and  expenses  of  counsel  for the
Holder shall be paid by the Holder.

         5.  TRANSFERABILITY OF REGISTRATION RIGHTS. The registration rights set
forth in this Agreement are transferable to each transferee of Registrable Stock
who receives at least 25% of the aggregate  Registrable  Stock owned by a Holder
on the date hereof,  provided, that such transferee's  activities,  products and
services are not competitive in any material respect with  activities,  products
or services of the Company as  reasonably  determined by the Board of Directors.
Each subsequent  holder of Registrable Stock must consent in writing to be bound
by the terms and  conditions  of this  Agreement  in order to acquire the rights
granted pursuant to this Agreement.



<PAGE>



                                    Exhibit B
          Form of Non-Competition and Proprietary Information Agreement


                  AGREEMENT REGARDING INTERCOMPANY INDEBTEDNESS

         AGREEMENT REGARDING INTERCOMPANY  INDEBTEDNESS (this "AGREEMENT") dated
as of  November  23,  1999,  by  and  among  SYNERGY  BRANDS  INC.,  a  Delaware
corporation  ("SYNERGY"),  SYBR.COM  INC.,  a New Jersey  corporation  ("SYBR"),
BEAUTYBUYS.COM  INC., a New Jersey  corporation  ("BEAUTYBUYS"),  NEW ERA FOODS,
INC.,  a Nevada  corporation  ("NEW ERA"),  and PHS GROUP INC. , a  Pennsylvania
corporation ("PHS").

RECITALS

                  1. Synergy is today entering into a Stock  Purchase  Agreement
(the  "SYNERGY  AGREEMENT")  with  Sinclair  Broadcast  Group,  Inc., a Maryland
corporation ("SINCLAIR").

                  2.   BeautyBuys  is  today  entering  into  a  Stock  Purchase
Agreement (the "BEAUTYBUYS AGREEMENT"  and, together with the Synergy Agreement,
collectively the "PURCHASE  AGREEMENTS";  capitalized  terms used herein without
definition  shall  have  the  respective  meanings  set  forth  in the  Purchase
Agreements).

                  3. SYBR is a wholly-owned  subsidiary of Synergy and, prior to
the  Closing  under  the  BeautyBuys  Agreement,  BeautyBuys  is a  wholly-owned
subsidiary of SYBR.

                  4. New Era is a wholly-owned  subsidiary of Synergy and, prior
to the Closing under the BeautyBuys Agreement,  PHS is a wholly-owned subsidiary
of New Era.

                  5.  BeautyBuys and PHS are indebted in varying  amounts to any
or all of Synergy,  SYBR or other  Subsidiaries  or  Affiliates  of Synergy (the
"INTERCOMPANY INDEBTEDNESS").

                  6. Sinclair is providing  substantial value to Synergy and its
Subsidiaries,  including BeautyBuys, as provided in the Purchase Agreements, and
Sinclair is relying upon the representations  made to it prior hereto and as set
forth herein in making its investment in Synergy and  BeautyBuys,  and requires,
as additional consideration for its execution of the Purchase Agreements and the
consummation of the transactions  contemplated  thereby, that the parties hereto
enter into this Agreement.

         NOW,  THEREFORE,  in  consideration  of the premises and other good and
valuable  consideration,  receipt of which is hereby  acknowledged,  the parties
hereto agree as follows:

         A. Intercompany  Indebtedness.  As promptly as possible on or after the
Closing Date under the Purchase Agreements, (i) all Intercompany Indebtedness of
BeautyBuys outstanding on the date hereof shall be contributed to the capital of
BeautyBuys or the appropriate Affiliates of BeautyBuys,  or in the discretion of
Synergy,  otherwise  forgiven (without any income tax consequence to BeautyBuys)
by  the  appropriate   creditors  of  BeautyBuys,   and  (ii)  all  Intercompany
Indebtedness  of PHS  outstanding on the date hereof shall be contributed to the
capital of PHS or the  appropriate

<PAGE>


Affiliates of PHS, or in the discretion of Synergy,  otherwise forgiven (without
any income tax consequence to PHS) by the appropriate creditors of PHS.

         B. Third-Party Beneficiary.  This Agreement is being made expressly for
the benefit of Sinclair as a third-party beneficiary hereof.

         C. Representations and Warranties. Each of the parties hereto represent
and warrant that the obligation to contribute or forgive  indebtedness as of the
date hereof  under  PARAGRAPH  A above  shall  continue in full force and effect
after the date hereof

         D. Severability.  Whenever  possible,  each provision of this Agreement
shall  be  interpreted  in  such  manner  as to be  effective  and  valid  under
applicable  law, but if any provision of this Agreement is held to be prohibited
by or invalid under  applicable law, such provision will be ineffective  only to
the extent of such prohibition or invalidity, without invalidating the remainder
of this Agreement.

         E.  Headings;.  The Section  headings  contained in this  Agreement are
solely  for  convenience  of  reference  and shall not  affect  the  meaning  or
interpretation of this Agreement or any term or prevision hereof.

         F. Entire  Agreement.  This Agreement  constitutes  the full and entire
understanding  and  agreement  between  the  parties  with regard to the subject
matter hereof and thereof and  supersede  and cancel all prior  representations,
alleged   warranties,   statements,    negotiations,    undertakings,   letters,
acceptances,  understandings,  contracts and  communications,  whether verbal or
written,  among the parties hereto and thereto or their  respective  agents with
respect to or in connection with the subject matter hereof.

         G. Successors and Assigns.  Except as otherwise  provided  herein,  the
provisions  hereof  shall  inure to the  benefit  of, and be binding  upon,  the
permitted successors and assigns of the parties hereto.

         H. Choice of Law. THIS AGREEMENT SHALL BE GOVERNED BY, AND CONSTRUED IN
ACCORDANCE  WITH, THE LAWS OF THE STATE OF NEW YORK APPLICABLE TO CONTRACTS MADE
AND PERFORMED THEREIN BY AND AMONG RESIDENTS OF SUCH STATE.

         I.  Counterparts.  This  Agreement  may be  executed  in any  number of
counterparts and by different parties hereto in separate counterparts,  with the
same  effect  as  if  all  parties  had  signed  the  same  document.  All  such
counterparts shall be deemed an original,  shall be construed together and shall
constitute one and the same instrument.


<PAGE>


                  IN  WITNESS  WHEREOF,   the  undersigned  have  executed  this
Agreement as of the date written above.

                                      SYNERGY BRANDS INC.

                                      By:_____________________________
                                            Name:_____________________

                                            Title:____________________

                                      SYBR.COM INC.

                                       By:_____________________________
                                             Name:_____________________

                                             Title:____________________

                                      BEAUTYBUYS.COM INC.

                                       By:_____________________________
                                             Name:_____________________

                                             Title:____________________

                                      NEW ERA FOODS, INC.

                                      By:_____________________________
                                            Name:_____________________

                                            Title:____________________

                                      PHS GROUP INC.

                                       By:_____________________________
                                             Name:_____________________

                                             Title:____________________






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