SYNERGY BRANDS INC
8-K, 1999-12-07
GROCERIES, GENERAL LINE
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                                    Form 8-K

                                 CURRENT REPORT

                       Pursuant to Section 13 or 15 (d) of

                       The Securities Exchange Act of 1934

       Date of Report (date of earliest event reported) November 23, 1999

                               SYNERGY BRANDS INC.

  Delaware                         0-19409                   22-2993066

- -----------------             ---------------             --------------------
(State or other               (Commission                 (IRS Employer
jurisdiction of               File Number)                identification no.)
incorporation or
organization)

                   40 Underhill Blvd., Syosset, New York 11791

          -------------------------------------------------------------
               (Address of principal executive offices) (Zip code)

        Registrant's telephone number including area code: (516) 682-1980

                               Page 1 of 145 Pages

                             Exhibit Index on Page 4

<PAGE>

ITEM 5. ACQUISITION OR DISPOSITION OF ASSETS

On November  23, 1999 Synergy  Brands Inc.  (the  "Registrant"),  BeautyBuys.Com
Inc., a New Jersey  corporation  ("BeautyBuys") and subsidiary of Registrant (by
way of  Registrant's  wholly  owned  subsidiary,  SYBR.Com  Inc.,  a New  Jersey
corporation  of which  BeautyBuys  is a wholly owned  subsidiary),  and Sinclair
Broadcast  Group,  Inc., a Maryland  corporation  ("Sinclair")  entered into two
stock purchase  agreements  (the  "Transaction")  included  herewith as exhibits
whereby  Sinclair  agreed to purchase  900,000 shares of Class B Common Stock of
BeautyBuys which  represents 50% of the voting power  outstanding in BeautyBuys,
and options (the  "Options")  to purchase up to 8,100,000  shares of  BeautyBuys
Class A Common  Stock,  and  2,200,000  shares  of  restricted  common  stock of
Registrant,  in exchange for a combination of cash and  advertising  credits for
advertising on radio and television stations owned by Sinclair. BeautyBuys Class
B Common Stock is entitled to 10 votes per share, and under the Options for each
nine shares of Class A Common Stock  purchased,  one share of the Class B Common
Stock  then  held is  mandated  to be  converted  into 1 share of Class A Common
Stock,  and the Options must be exercised for purchase of multiples of 9 shares.
The Transaction  closed on November  ,1999.  Sinclair paid a total of $1,700,000
cash,  radio and television  advertising  credits  valued at Sinclair's  current
street rates (net of commissions) of up to $52,000,000 over a 5 year period, and
miscellaneous  media  and  other  technical  support  services  valued  at up to
$19,623,525  to be supplied  over the same 5 year period.  On the  occurrence of
certain events the amount of such  advertising  time and support services may be
lessened with a proportionate  return of and resulting decrease in the amount of
Common Stock purchased in the Transaction and held by Sinclair.

As further consideration for the Transaction Sinclair,  BeautyBuys,  Registrant,
and certain  corporate  officers and key  employees  of Synergy and  BeautyBuys,
entered  into  Confidentiality  and  Non-Competition   Agreements,  and  limited
registration  rights were provided to Sinclair on the common stock of Registrant
and Class A Common Stock of BeautyBuys  issued or to be issued as part of and in
furtherance  of the  Transaction.  Sinclair is also  allowed to nominate 3 board
members to  BeautyBuys  Board of Directors  and one board member to the Board of
Directors of  Registrant,  and  BeautyBuys,  Registrant  (through its subsidiary
SYBR.Com  Inc.)  and  Sinclair  agree  to vote  their  stock in  BeautyBuys  and
Registrant (where applicable) for election of such members.

Sinclair is a diversified  broadcasting  company that currently owns or programs
58  television  and 52 radio  stations.  BeautyBuys  is an  e-commerce  consumer
product sales company  offering for sale  approximately  5000 brand name women's
and men's fragrances,  cosmetics,  wellness  products,  vitamins and nutritional
supplements, and other health, beauty and gift items via internet commerce.

ITEM 7. FINANCIAL STATEMENTS, PRO FORMA INFORMATION AND EXHIBITS.

No financial statements are being provided herewith

                                    EXHIBITS

         1. Stock Purchase  Agreement dated November 23, 1999 between Registrant
and Sinclair.

         2. Stock Purchase  Agreement dated November 23, 1999 between BeautyBuys
and Sinclair.

                                      -2-

<PAGE>

                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on his  behalf by the
undersigned hereunto duly authorized.

                                          SYNERGY BRANDS INC.

                                          by /s/ Mitchell Gerstein
                                         --------------------------------------
                                                 Mitchell Gerstein, Vice Pres.

Dated:   November  25,  1999

                                      -3-

<PAGE>

                                  EXHIBIT INDEX

         1. Stock Purchase  Agreement dated November 23, 1999 between Registrant
and Sinclair.

         2. Stock Purchase  Agreement dated November 23, 1999 between BeautyBuys
and Sinclair.

                                      -4-



                            STOCK PURCHASE AGREEMENT

                          Dated as of November 23, 1999

                                 by and between

                               SYNERGY BRANDS INC.

                                       AND

                         SINCLAIR BROADCAST GROUP, INC.

                                     -E 1-
<PAGE>


                                TABLE OF CONTENTS

ARTICLE IDEFINITIONS.......................................................1
         SECTION 1.1.      DEFINITIONS.....................................1
         SECTION 1.2.      ACCOUNTING TERMS................................4

ARTICLE IIPURCHASE, SALE AND EXCHANGE OF COMMON STOCK;.....................4
         SECTION 2.1.      AUTHORIZATION OF COMMON STOCK...................4
         SECTION 2.2.      PURCHASE AND SALE OF COMMON STOCK...............4
         SECTION 2.3.      THE CLOSING.....................................6
         SECTION 2.4.      EXCHANGE OF COMMON STOCK.  .....................6
         SECTION 2.5.      REGISTRATION RIGHTS.............................6
         SECTION 2.6.      BOARD PRESENCE..................................7

ARTICLE IIIREPRESENTATIONS AND WARRANTIES OF THE COMPANY...................7
         SECTION 3.1.      ORGANIZATION, STANDING, ETC.....................7
         SECTION 3.2.      AUTHORIZATION AND EXECUTION.....................7
         SECTION 3.3.      GOVERNMENTAL AUTHORIZATIONS.....................8
         SECTION 3.4.      NON-CONTRAVENTION...............................8
         SECTION 3.5.      CAPITALIZATION..................................8
         SECTION 3.6.      SUBSIDIARIES....................................9
         SECTION 3.7.      LITIGATION......................................9
         SECTION 3.8.      INVESTMENT COMPANY..............................9
         SECTION 3.9.      SEC REPORTS; FINANCIAL STATEMENTS...............9
         SECTION 3.10.     INTELLECTUAL PROPERTY..........................10
         SECTION 3.11.     EMPLOYMENT AGREEMENTS..........................10
         SECTION 3.12.     REAL PROPERTY..................................10
         SECTION 3.13.     TAX MATTERS....................................10
         SECTION 3.14.     EMPLOYEE BENEFIT PLANS.........................11

ARTICLE IVREPRESENTATIONS AND WARRANTIES OF PURCHASER.....................11
         SECTION 4.1.      ORGANIZATION, STANDING, ETC....................11
         SECTION 4.2.      AUTHORIZATION AND EXECUTION....................12
         SECTION 4.3.      GOVERNMENTAL AUTHORIZATIONS....................12
         SECTION 4.4.      NON-CONTRAVENTION..............................12
         SECTION 4.5.      PRIVATE PLACEMENT..............................12

ARTICLE VCONDITIONS PRECEDENT TO CLOSING BY THE PURCHASER.................13
         SECTION 5.1......................................................13

ARTICLE VICONDITIONS PRECEDENT TO CLOSING BY THE COMPANY..................14
         SECTION 6.1......................................................14

ARTICLE VIIMISCELLANEOUS..................................................15
         SECTION 7.1.      LEGENDS; OPINIONS REQUIREMENT..................15
         SECTION 7.2.      REGISTER OF SECURITIES.........................15
         SECTION 7.3.      REMOVAL OF LEGEND..............................15

         SECTION 7.4.      RULE 144.......................................16
         SECTION 7.5.      NOTICES........................................16

         SECTION 7.6.      CONFIDENTIALITY................................18
         SECTION 7.7.      BROKERS; FINDERS...............................18
         SECTION 7.8.      AMENDMENT; WAIVER..............................19

         SECTION 7.9.      SURVIVAL OF REPRESENTATIONS AND WARRANTIES;
                           COVENANTS AND AGREEMENTS.......................19

         SECTION 7.10.     SEVERABILITY...................................19
         SECTION 7.11.     HEADINGS; EXHIBITS.............................19
         SECTION 7.12.     ENTIRE AGREEMENT...............................19
         SECTION 7.13.     SUCCESSORS AND ASSIGNS.........................19
         SECTION 7.14.     CHOICE OF LAW..................................20
         SECTION 7.15.     COUNTERPARTS...................................20

                                      -E 2-
<PAGE>


                                TABLE OF EXHIBITS

EXHIBIT

A        Description of  Registration Rights

B        Form of Non-Competition and Proprietary Information Agreement

                                     -E 3-
<PAGE>

                            STOCK PURCHASE AGREEMENT

     STOCK PURCHASE AGREEMENT (THIS "AGREEMENT"), dated as of November 23, 1999,
by and between SYNERGY BRANDS INC., A Delaware corporation (the "COMPANY"),  and
SINCLAIR BROADCAST GROUP, INC., a Maryland corporation (the "PURCHASER").

                              W I T N E S S E T H:

     WHEREAS,  the  Company  proposes  to  sell,  and the  Purchaser  desire  to
purchase,  2,200,000 shares OF THE COMPANY'S COMMON STOCK,  $.001 PAR VALUE (THE
"SYNERGY SHARES") for a subscription price of $4,400,000,

     NOW, THEREFORE, in consideration of the mutual covenants and agreements set
forth  herein and for other good and  valuable  consideration,  the  receipt and
adequacy of which is hereby acknowledged, the parties agree as follows:

                                    ARTICLE I

                                   DEFINITIONS

     SECTION 1.1. DEFINITIONS. As used in this Agreement, and unless the context
requires a different meaning, the following terms have the meanings indicated:

     "ADVERTISING" AND "ADVERTISING TIME" shall have the respective meanings set
forth in SECTION 2.2(b).

     "AFFILIATE" means, with respect to any Person, any Person that, directly or
indirectly,  controls,  is  controlled  by or is under common  control with such
Person.  For  the  purposes  of  this  definition,  "control"  (including,  with
correlative  meanings,  the terms  "controlled  by" and  "under  common  control
with"),  as used with respect to any Person,  means the possession,  directly or
indirectly,  of the power to direct or cause the direction of the management and
policies of such Person, whether through the ownership of voting securities,  by
contract or otherwise.

     "AGREEMENT" means this Agreement,  as the same may be amended in accordance
with its terms.

     "BEAUTYBUYS" means  BeautyBuys.Com  Inc., a New Jersey corporation,  all of
the outstanding Capital Stock of which is owned by SYBR.

                                     -E 4-
<PAGE>

     "BB AGREEMENT" means that certain Stock Purchase  Agreement entered into by
and among the PURCHASER AND BEAUTYBUYS,  PROVIDING, INTER ALIA, for the issuance
and sale of shares of Class B Common Stock by BeautyBuys  to  Purchaser,  on the
terms and conditions set forth herein.

     "BB SHARES" SHALL HAVE THE MEANING SET FORTH IN SECTION 2.4.

     "BUSINESS  DAY"  means any day  except a  Saturday,  Sunday or other day on
which  commercial banks in either the State of New York or the State of Maryland
are authorized, required or permitted by law to close.

     "CAPITAL  STOCK"  of any  Person  means  any  and  all  shares,  interests,
participations  or other equivalents  (however  designated) of capital stock and
warrants, options and similar rights to acquire such capital stock.

     "CLOSING"  AND  "CLOSING  DATE" HAVE THE  MEANINGS SET FORTH IN SECTION 2.3
hereof.

     "CODE" means the Internal Revenue Code of 1986, as amended.

     "COMMISSION" means the Securities and Exchange  Commission or any successor
thereof.

     "COMMON STOCK" means the common stock, $.001 par value, of the Company.

     "EXCHANGE ACT" means the Securities  Exchange Act of 1934, as amended,  and
the rules and regulations of the Commission thereunder.

     "FINANCIAL  STATEMENTS"  SHALL HAVE THE  MEANING  SET FORTH IN SECTION  3.9
hereof.

     "GOVERNMENTAL  BODY" means any Federal,  state,  municipal,  local or other
governmental   body,   department,   commission,   board,   bureau,   agency  or
instrumentality, political subdivision or taxing authority, domestic or foreign.

     "LIEN" means any mortgage, pledge, security interest,  encumbrance, lien or
charge of any kind (including, without limitation, any conditional sale or other
title  retention  agreement  or  lease  in  the  nature  thereof,  any  sale  of
receivables  with recourse against the seller or any other person except account
debtors,  any filing or agreement to file a financing  statement as debtor under
the Uniform  Commercial  Code or any similar statute of any  jurisdiction  other
than to reflect  ownership by a third party of property leased to the Company or
its Subsidiaries  under a lease which is not in the nature of a conditional sale
or title retention agreement).

     "LIMITATION  DATE"  AND  "LIMITATION  NOTICE"  shall  have  the  respective
meanings set forth in SECTION 2.2(C)(II).

                                      -E 5-
<PAGE>

     "MATERIAL  ADVERSE  EFFECT" shall have the meaning  provided in SECTION 3.1
hereof.

     "NEW ERA"  means New Era  Foods,  Inc.,  a Nevada  corporation,  all of the
outstanding Capital Stock of which is owned by the Company.

     "PERMITS"  means all  permits,  licenses,  orders,  approvals,  franchises,
registrations and any other authorizations of any Governmental Body.

     "PERSON"  means  an  individual  or  a  corporation,   partnership,  trust,
incorporated or unincorporated association,  joint venture, joint stock company,
government  (or an agency or political  subdivision  thereof) or other entity of
any kind.

     "PHS GROUP" means PHS Group Inc., a  Pennsylvania  corporation,  all of the
outstanding Capital Stock of which is owned by New Era.

     "PHS  GROUP  INDEBTEDNESS"  means  the  indebtedness  of PHS  Group  in the
aggregate original  principal amount of $600,000,  evidenced by promissory notes
issued in favor of the  investors  and in the amounts set forth in SCHEDULE  3.5
hereto.

     "PREFERRED STOCK" means the Class A $2.20 cumulative preferred stock, $.001
par value, of the Company.

     "PROMOS" shall have the meaning set forth in SECTION 2.2(b).

     "REGISTRATION  RIGHTS" means the registration  rights of purchaser pursuant
to SECTION 2.5, a description of which is set forth in EXHIBIT A hereto.

     "REQUIREMENT OF LAW" means any statute, law, ordinance,  rule,  regulation,
order decree, judicial or administrative decision or directive.

     "RESTRICTED  SECURITIES" means the Synergy Shares which may not be publicly
sold or transferred without registration under the Securities Act.

     "SEC REPORTS" means all forms,  reports and documents  filed by the Company
or the Purchaser  with the  Commission  pursuant to the  Securities  Act and the
Exchange Act.

     "SECURITIES  ACT" means the  Securities  Act of 1933,  as amended,  and the
rules and regulations of the Commission thereunder.

     "STATE"  means each of the states of the United  States,  the  District  of
Columbia and the Commonwealth of Puerto Rico.

                                     -E 6-
<PAGE>

     "SUBSIDIARY"  means,  with respect to any Person,  any corporation or other
entity of which a majority of the  capital  stock or other  ownership  interests
having  ordinary  voting  power to elect a majority of the board of directors or
other  persons  performing  similar  functions  are  at  the  time  directly  or
indirectly owned by such Person.

     "SYBR"  means  SYBR.COM  Inc.,  a  New  Jersey  corporation,   all  of  the
outstanding Capital Stock of which is owned by the Company.

     "SYNERGY  SHARES"  shall have the  meaning  set forth in the first  WHEREAS
clause hereof.

     "SYNERGY TERM" shall have the meaning set forth in SECTION 2.2(b).

     "TRANSACTION DOCUMENTS" means,  collectively,  this Agreement and any other
instrument,  certificate,  agreement or other document  executed or delivered in
connection therewith.

     "WARRANT"  means the  warrants  issued by the Company to  purchase  112,500
shares of Common Stock, at an exercise price of $1.10, expiring at various dates
through 2002.

     SECTION 1.2.  ACCOUNTING  TERMS.  All accounting  terms used herein and not
expressly defined in this Agreement shall have the respective  meanings given to
them in accordance with generally  accepted  accounting  principles applied on a
consistent basis.

                                   ARTICLE II

           PURCHASE, SALE AND EXCHANGE OF COMMON STOCK; CERTAIN RIGHTS

     SECTION 2.1.  AUTHORIZATION OF COMMON STOCK. The Company has authorized the
issuance  and  sale  of up to  29,900,000  shares  of  Common  Stock,  of  which
11,131,428 shares are issued and outstanding.

     SECTION 2.2.  PURCHASE AND SALE OF COMMON  STOCK.  Subject to the terms and
conditions set forth in this Agreement,  the Company shall issue and sell to the
Purchaser and the  Purchaser  shall  purchase  2,200,000  Synergy  Shares for an
aggregate  subscription price of $4,400,000 (the "PURCHASE PRICE"). The Purchase
Price shall be paid at Closing as follows:

         (a) $1,400,000 paid in cash (the "CASH PAYMENT") at the Closing;

         (b)  a  credit  of at  least  $2,000,000,  of  radio  advertising  (the
"ADVERTISING")  and  promotional   support  ("the  PROMOS"),   from  Purchaser's
inventory of  Advertising  and Promos,  valued as if each spot was being sold at

                                     -E 7-
<PAGE>

current street rates (which is net of commissions) at the time of the airing, on
those radio  stations  from time to time owned,  operated,  or programmed by the
Purchaser or any of its  Subsidiaries.  From and after December 31, 2000 and for
the balance of the five (5) year period  from the Closing  Date (such  five-year
period is referred to herein as the "SYNERGY TERM"), the Company shall receive a
credit for any unused  Advertising and Promos,  which credit shall apply, in the
Company's  discretion,   to  radio  Advertising  and  Promos  or  to  television
Advertising and Promos, from Purchaser's inventory of Advertising and Promos, on
those television  stations from time to time owned,  operated,  or programmed by
the  Purchaser  or any of its  Subsidiaries,  or to both radio  Advertising  and
Promos  and  television   Advertising  and  Promos.  All  radio  and  television
Advertising  and Promos  shall be supplied  as  available  over the  Purchaser's
various  markets  in  a  commercially  reasonable  manner.  The  airing  of  all
Advertising  and Promos shall be in accordance with  Purchaser's  standard terms
and conditions applicable to the airing of such Advertising and the rendering of
such Promos. All such Advertising and Promos are collectively referred to herein
as the  "ADVERTISING  TIME").  Both the  Company  and the  Purchaser  shall work
together in a commercially reasonable manner to effect the airing of Advertising
Time for the economic benefit of each other.  Such Advertising Time may be used,
at the  Company's  sole  discretion,  by the Company,  BeautyBuys  or any of the
company's direct or indirect, wholly-owned subsidiaries, over the synergy term ;
PROVIDED that in the EVENT all or any portion of the Advertising Time is used by
BeautyBuys:

              (i) the amount of Advertising  Time used by BeautyBuys,  up to but
not in excess of the first $300,000 of such Advertising Time, shall be accounted
for as a contribution to the capital of BeautyBuys; and

              (ii) any amount of  Advertising  Time used by BeautyBuys in excess
of the first  $300,000 of such  Advertising  Time shall be accounted for, in the
discretion of the Company,  either (A) as a sale by the Company to BeautyBuys in
the amount of such Advertising  Time and paid for in cash by BeautyBuys,  or (B)
as a loan from the Company to BeautyBuys in the amount of such Advertising Time,
on terms mutually acceptable to the Company, BeautyBuys and the Purchaser; and

         (c) a credit of at least  $1,000,000,  to be applied toward the payment
for certain  services  (the  "IN-KIND  SERVICES"),  as more fully  described  on
SCHEDULE  2.2.  Such  credit  shall be  applied  and used as the  Company  shall
determine, over the Synergy Term. Notwithstanding the amount of In-Kind Services
stated in the  preceding  sentence  and the value  thereof set forth on SCHEDULE
2.2, the Company may utilize the In-Kind Services in an aggregate amount:

              (i) less than  $1,000,000,  without any recourse to, or additional
consideration from, the Purchaser or any of its Subsidiaries; and

              (ii) greater than  $1,000,000,  without any cost to or  additional
consideration  from  the  Company  or any of its  Subsidiaries,  but only to the
extent  permitted by a further  written  agreement  between the parties  hereto.
Purchaser  shall have the  responsibility  to notify the Company in writing when
the $1,000,000  limit has been, or is expected to be, exceeded (the  "LIMITATION
NOTICE"), and notwithstanding any failure of the parties to reach such a further

                                     -E 8-
<PAGE>

written  agreement,  the  Company  shall have the right to  continue  to utilize
In-Kind  Services  in  excess  of such  limit  until  the later of (A) three (3)
Business  Days after the date of receipt of the  limitation  notice,  or (B) the
effective date set forth therein (the "LIMITATION DATE"), and shall further have
the right to complete,  after the Limitation  Date, any item or items of In-Kind
Services  commenced  prior to the  Limitation  Date,  without  any  cost to,  or
additional consideration from, the Company or any of its Subsidiaries.

     SECTION 2.3. THE CLOSING.  (a) The purchase and sale of the Synergy  Shares
will take place at a closing (the  "CLOSING") at the offices of Meltzer,  Lippe,
Goldstein & Schlissel, P.C., 190 Willis Avenue, Mineola, New York 11501, on such
date and time,  not later than November 23, 1999, as the parties shall  mutually
agree. the date of closing is referred to herein as the "CLOSING DATE."

         (b) On the Closing Date,  the Purchaser  shall deliver (i) by certified
or bank  check or by wire  transfer  to the  account  number  designated  by the
Company,  same day funds (federal funds) in an amount equal to the cash payment,
and (ii) a credit for  advertising  time and in-kind  services,  as set forth in
SECTION 2.2(b) AND 2.2(c), respectively.

         (c) On the Closing  Date,  the  Company  shall issue and deliver to the
Purchaser,  against  payment  of  the  Purchase  Price  therefor,   certificates
representing  the number of Synergy  Shares  purchased by the Purchaser from the
Company.  Each such certificate shall be registered in the name of the Purchaser
or such nominee name as the  Purchaser  shall have  designated in writing to the
Company.

     SECTION  2.4.  EXCHANGE  OF  COMMON  STOCK.  Upon the  written  request  of
Purchaser  delivered  at any time prior to the fifth  (5TH)  anniversary  of the
Closing Date, the Company agrees to cause SYBR to exchange all or any portion of
the Synergy  Shares as shall be tendered for exchange by Purchaser for shares of
Class A Common  Stock,  $.001  par  value  (the  "BB  SHARES"),  of  BeautyBuys.
Purchaser shall receive from SYBR, in exchange for the Synergy Shares exchanged,
that number of BB Shares which shall be equal to X/Y x Z, where:

         (a) X = the number of Synergy Shares being surrendered by Purchaser for
exchange;

         (b) Y = the  total  number  of  shares  of  Capital  Stock  of  Synergy
outstanding immediately prior to the exchange; and

         (c) Z = the total  number of BB Shares  then owned by SYBR  immediately
prior to the exchange.

     SECTION 2.5.  REGISTRATION  RIGHTS.  The Purchaser  shall have the right to
have the Synergy Shares included in any  registration  statements of the Company
filed  after  the first  anniversary  of the  Closing  Date  relating  to public
offerings of securities (including,  but not limited to, registration statements
relating to secondary  offerings of  securities  by the Company,  but  excluding
registration  statements  relating to employee  benefit plans or with respect to
corporate reorganizations or other transactions under Rule 145 of the Securities
ACT). a more complete  description of such piggyback  registration rights is set
forth in EXHIBIT A hereto.

                                     -E 9-
<PAGE>

     SECTION 2.6. BOARD  PRESENCE.  For so long as the Purchaser  holds at least
ten percent (10%) of the issued and outstanding Common Stock,

         (a) the  Company  shall  use its best  efforts  to cause  the  Board of
Directors  of the  Company  (the  "BOARD") to amend the bylaws of the Company to
increase the size of the Board to six (6) directors and to appoint one member of
the Board designated by the Purchaser who shall be an officer or director of the
Purchaser; and

         (b)  the   Company   shall  not   cause,   and  shall  not  permit  its
representatives  on the Board to cause,  the number of directors  comprising the
Board to exceed six (6), including the director designated by the Purchaser.

                                   ARTICLE III

                  REPRESENTATIONS AND WARRANTIES OF THE COMPANY

     The Company hereby represents and warrants to the Purchaser that:

     SECTION  3.1.  ORGANIZATION,  STANDING,  ETC.  Each of the  Company and its
Subsidiaries (a) is a corporation  duly organized,  validly existing and in good
standing  under  the  laws  of its  jurisdiction  of  incorporation  and has all
requisite  corporate  power and  authority to own its assets and to carry on its
business  as  presently  conducted  and  (b)  is  duly  qualified  as a  foreign
corporation to do business,  and is in good standing, in each jurisdiction where
the  nature  of the  properties  owned or  leased  by it,  or the  nature of its
activities makes such  qualification and good standing  necessary,  except where
the absence of such  qualification  or good  standing  would not have a material
adverse effect on the condition  (financial or otherwise),  properties,  assets,
liabilities,  business or results of operations (a "MATERIAL ADVERSE EFFECT") of
the  Company  and its  Subsidiaries,  taken  as a  whole.  The  Company  has all
requisite  power  and  authority  (x)  to  execute,   deliver  and  perform  its
obligations  under this Agreement and each of the other  Transaction  Documents,
and (y) to  issue  the  Synergy  Shares,  in the  manner  and  for  the  purpose
contemplated by this Agreement.

     SECTION 3.2.  AUTHORIZATION  AND  EXECUTION.  The  execution,  delivery and
performance of this Agreement and each of the other Transaction Documents by the
Company and the  consummation  by the Company of the  transactions  contemplated
hereby  and  thereby  have been duly and  validly  authorized  by all  necessary
corporate  action  on  the  part  of  the  Company.  Each  Transaction  Document
constitutes  a legal,  valid and binding  agreement  of the Company  enforceable
against the Company in accordance with its terms (except as  enforceability  may
be limited by (i) bankruptcy, insolvency,  reorganization,  moratorium and other
similar laws  relating to or affecting the rights of creditors  generally,  (ii)
equitable principles (whether considered in an action at law or in equity) which
provide,  among other  things,  that the  remedies of specific  performance  and
injunctive and other forms of equitable relief are subject to equitable defenses
and to the discretion of the court before which any proceedings  therefor may be

                                     -E 10-
<PAGE>

brought and (iii)  limitations  imposed upon the specific  enforceability of the
indemnification  provisions  in the  registration  rights set forth in EXHIBIT A
hereto under certain circumstances under state or federal law or court decisions
concerning  indemnification of a party against liability for its own wrongful or
negligent acts or where such indemnification is contrary to public policy.

     SECTION 3.3. GOVERNMENTAL AUTHORIZATIONS. The execution and delivery by the
Company of this Agreement and each other  Transaction  Document and the issuance
of and sale of the Synergy Shares by the Company,  do not, and the  consummation
of the  transactions  contemplated  hereby and  thereby  will not,  require  any
approval,  consent,  waiver or authorization of, or filing or registration with,
any Governmental Body or third Person.

     SECTION  3.4.  NON-CONTRAVENTION.  Neither  the  Company  nor  any  of  its
Subsidiaries  is in  violation or default of any  provisions  of its Articles of
Incorporation  or the  Company's  By-Laws.  Neither  the  Company nor any of its
Subsidiaries  is in  violation  or default  in any  material  respect  under any
provision,  instrument,  judgment, order, writ, decree, contract or agreement to
which  it is a party  or by  which  it is  bound  or of any  Requirement  of Law
applicable to the Company or its Subsidiaries,  which violation or default could
result in a Material Adverse Effect. The execution,  delivery and performance of
this Agreement and each of the other Transaction Documents,  the consummation of
the transactions contemplated hereby and thereby (including, without limitation,
the issuance and sale of the Synergy  Shares) will not  contravene  or result in
any such  violation or be in conflict  with or constitute a default under (or an
event  which,  with  notice or lapse of time,  or both  would  conflict  with or
constitute  or  result  in a  default  under)  any such  provision,  instrument,
judgment,  order,  writ,  decree,  contract or agreement or require any consent,
waiver or  approval  thereunder,  or  constitute  an event  that  results in the
creation of any Lien upon any assets of the Company or any of its Subsidiaries.

     SECTION  3.5.  CAPITALIZATION.  (a) The  authorized  Capital  Stock  of the
Company  consists of Thirty Million  (30,000,000)  shares,  consisting of Twenty
Nine Million,  Nine Hundred  Thousand  (29,900,000)  shares of Common Stock,  of
which 11,131,428  shares are issued and outstanding,  after giving effect to the
exchange  of the PHS  Group  Indebtedness  for  Common  Stock,  and One  Hundred
Thousand (100,000) shares of Class A $2.20 cumulative preferred stock, $.001 par
value (the "PREFERRED  STOCK"),  all of which shares are issued and outstanding.
The Company has issued a Warrant to purchase  112,500 shares of Common Stock, at
an exercise  price of $1.10,  expiring at various dates  through 2002.  Upon the
issuance of the Synergy Shares to the Purchaser, there will be 13,331,428 shares
of Common Stock and 100,000  shares of Preferred  Stock issued and  outstanding.
Other than as set forth in SCHEDULE 3.5, there are no outstanding  securities of
the Company  convertible  into or evidencing  the right to purchase or subscribe
for any shares of Capital  Stock of the  Company,  there are no  outstanding  or
authorized  options,  warrants,  calls,   subscriptions,   subscription  rights,
commitments or any other  agreements of any character  obligating the Company to
issue any shares of its  Capital  Stock or any  securities  convertible  into or
evidencing the right to purchase or subscribe for any shares of such stock,  and
there are no  agreements  or  understandings  with respect to the voting,  sale,
transfer or registration of any shares of Capital Stock of the Company.
                                     -E 11-
<PAGE>

         (b) The issued and  outstanding  shares of Capital Stock of the Company
are duly authorized, validly issued, fully paid and nonassessable. The shares of
Common Stock to be issued pursuant to this  Agreement,  will be, upon receipt by
the Company of the consideration  therefor,  (i) validly issued,  fully paid and
nonassessable,  (ii) free and clear of all Liens,  other than any created by the
holder thereof,  and (iii) assuming that the  representations  and warranties of
the  Purchaser in Article IV hereof are true and correct,  issued in  compliance
with all applicable federal and state securities laws, as presently in effect.

     SECTION 3.6. SUBSIDIARIES.  SCHEDULE 3.6 sets forth a complete and accurate
list of all Subsidiaries of the Company. The outstanding shares of Capital Stock
of each Subsidiary are validly issued, fully paid and nonassessable and all such
shares  represented as being owned by the Company are owned by it free and clear
of all liens. except as set forth in SCHEDULE 3.5 of the BB Agreement, there are
no outstanding  securities of any Subsidiary  convertible into or evidencing the
right  to  purchase  or  subscribe  for  any  shares  of  Capital  Stock  of any
Subsidiary,  there are no outstanding or authorized  options,  warrants,  calls,
subscriptions,  subscription rights,  commitments or any other agreements of any
character  obligating any Subsidiary to issue any shares of its Capital Stock or
any securities convertible into or evidencing the right to purchase or subscribe
for any shares of such stock, and there are no agreements or understandings with
respect to the voting,  sale,  transfer or registration of any shares of Capital
Stock of any Subsidiary.

     SECTION 3.7.  LITIGATION.  Except as set forth in SCHEDULE 3.7, there is no
action,  suit,  proceeding or investigation  pending or, to the knowledge of the
Company, threatened against the Company or any of its Subsidiaries, nor is there
any basis for the foregoing.  No such action, suit,  proceeding or investigation
questions the validity of the Transaction  Documents or the right of the Company
to enter into them, or to consummate  the  transactions  contemplated  hereby or
thereby, or could reasonably be expected,  individually or in the aggregate,  to
have a Material  Adverse  Effect on the Company.  Neither the Company nor any of
its  Subsidiaries  is a party or subject to the  provisions of any order,  writ,
injunction,   judgment  or  decree  of  any  court  or  governmental  agency  or
instrumentality,  which could  reasonably  be expected,  individually  or in the
aggregate, to have a Material Adverse Effect on the Company.

     SECTION  3.8.  INVESTMENT  COMPANY.  The Company is not and,  after  giving
effect  to the  sale  and  issuance  of the  Synergy  Shares  pursuant  to  this
Agreement,  will not be, an "investment company" or a company "controlled" by an
"investment  company" within the meaning of the Investment  Company Act of 1940,
as amended.

     SECTION 3.9. SEC REPORTS; FINANCIAL STATEMENTS.  Since January 1, 1997, the
Company  has filed all SEC  Reports  required  to be filed by it pursuant to the
federal securities laws and the rules and regulations  thereunder,  all of which
have complied with all  applicable  requirements  of the  Securities Act and the
Exchange  Act.  The  financial  statements  of the Company and its  Subsidiaries

                                     -E 12-
<PAGE>

included  therein have been provided or made available to the Purchaser and were
prepared  in  conformity   with   generally   accepted   accounting   principles
consistently  applied  throughout  the periods  specified  therein,  and present
fairly the financial  position of the company and its subsidiaries as at and for
the periods set forth  therein.  except as set forth on SCHEDULE 3.9 hereto,  in
any filings by the Company with the Commission or in said financial  statements,
since  December  31,  1998 there has been no change in the  business,  financial
condition,  operations  or results  of  operations  which  would have a Material
Adverse Affect with respect to the Company.  None of the SEC Reports filed since
January 1, 1997,  including in each such case without  limitation  the financial
statements or schedules included therein,  at the time filed, or if subsequently
amended,  at the time so amended,  contained any untrue  statement of a material
fact or  omitted  to state a  material  fact  required  to be stated  therein or
necessary  in  order  to  make  the  statements  therein,  in the  light  of the
circumstances under which they were made, not misleading.

     SECTION  3.10.   INTELLECTUAL   PROPERTY.  The  Company  and  each  of  its
Subsidiaries owns or has the valid right to use all patents,  trademarks,  trade
names, brand names, service marks, domain names, logos and copyrights (including
registrations and applications),  licenses or royalty agreements  ("INTELLECTUAL
PROPERTY") used in the conduct of its business as currently conducted,  free and
clear of all  encumbrances  of any  nature,  a listing  of which is set forth in
SCHEDULE 3.10 attached hereto.  Neither the Company, nor any of its Subsidiaries
has received,  during any period for which the applicable statute of limitations
has not yet  expired,  written  notice of any claims  relating to the  validity,
enforceability, ownership or use of any Intellectual Property.

     SECTION 3.11.  EMPLOYMENT  AGREEMENTS.  Other than for the obligation to at
will  employees  for the payment of salaries or hourly  wages,  except as may be
disclosed in any filings by the Company with the Commission,  the Company is not
currently a party to any  employment or  compensation  agreement with any of its
employees,  including  any  of  its  officers,  nor is it  obligated  under  any
incentive compensation plan or policy.

     SECTION 3.12. REAL PROPERTY.  The Company owns no real property and, to the
best  of its  knowledge,  is not in  default  of any of the  material  terms  or
conditions of any leases of real property to which it is a party.

     SECTION 3.13. TAX MATTERS.  except as set forth on SCHEDULE 3.13 hereto, in
any  filing by the  Company at the  Commission,  or in the  Company's  Financial
Statements:

         (a) All Federal and state income, sales and use, payroll,  withholding,
employment, social security and workers compensation tax returns ("TAX RETURNS")
required to be filed by or with  respect to the Company have been filed when due
in a timely  fashion,  or valid  extensions  of the time to file  have been duly
obtained, and all such Tax Returns are true, correct and complete.

         (b) The  Company  has paid in full on a timely  basis all Taxes owed by
it,  except to the  extent  being  contested  in good  faith and by  appropriate
proceedings.

     SECTION 3.14.  EMPLOYEE  BENEFIT PLANS.  With respect,  as  applicable,  to
Benefit Plans and Benefit  Arrangements  neither Company nor any ERISA Affiliate
has ever maintained or contributed to any Qualified Plans. As used herein:
                                     -E 13-
<PAGE>

"Benefit Arrangement" shall mean any benefit arrangement,  obligation, custom or
practice,  whether or not legally enforceable,  to provide benefits,  other than
salary, as compensation for services  rendered,  to present or former directors,
employees,  agents,  or  independent  contractors,  other  than any  obligation,
arrangement,  custom or  practice  that is a  Benefit  Plan,  including  without
limitation,  employment agreements, severance agreements, executive compensation
arrangements,  including  but not  limited to stock  options,  restricted  stock
rights and performance unit awards,  incentive  programs or  arrangements,  sick
leave,  vacation pay,  several pay  policies,  plant  closing  benefits,  salary
continuation  for  disability,  consulting or other  compensation  arrangements,
workers' compensation, retirement, deferred compensation, bonus, stock purchase,
hospitalization,  medical insurance,  life insurance,  tuition  reimbursement or
scholarship  programs,  employee  discounts,  employee loans,  employee  banking
privileges,  any  plans  subject  to  Section  125 of the  code,  and any  plans
providing  benefits or  payments in the event of a change of control,  change in
ownership or sale of a substantial  portion (including all or substantially all)
of the assets of any business or portion  thereof,  in each case with respect to
any present or former employees, directors or agents.

"Benefit Plan" shall have the meaning given in Section 3(3) of ERISA.

"ERISA" means the Employee Retirement Income Security Act of 1974, as amended.

"ERISA  Affiliate" shall mean any Person that together with the Company would be
or was at any time treated as a single employer under Section 414 of the Code or
Section 4001 of ERISA and any general partnership of which the Company is or has
been a general partner.

"Qualified Plan" shall mean any Company Plan that meets, purports to meet, or is
intended to meet the requirements of Section 401(a) of the Code.

                                   ARTICLE IV

                   REPRESENTATIONS AND WARRANTIES OF PURCHASER

     SECTION 4.1.  ORGANIZATION,  STANDING,  ETC.. Each of the Purchaser and its
Subsidiaries (a) is a corporation  duly organized,  validly existing and in good
standing  under  the  laws  of its  jurisdiction  of  incorporation  and has all
requisite  corporate  power and  authority to own its assets and to carry on its
business  as  presently  conducted  and  (b)  is  duly  qualified  as a  foreign
corporation to do business,  and is in good standing, in each jurisdiction where
the  nature  of the  properties  owned or  leased  by it,  or the  nature of its
activities makes such  qualification and good standing  necessary,  except where
the absence of such  qualification  or good  standing  would not have a Material
Adverse  Effect on the Purchaser  and its  Subsidiaries,  taken as a whole.  The
Purchaser  has all requisite  power and  authority  (x) to execute,  deliver and
perform its obligations  under this Agreement and each of the other  Transaction
Documents,  and (y) to purchase  the Synergy  Shares,  in the manner and for the
purpose contemplated by this Agreement.

     SECTION 4.2.  AUTHORIZATION  AND  EXECUTION.  The  execution,  delivery and
performance of this Agreement and each of the other Transaction Documents by the

                                     -E 14-
<PAGE>

Purchaser and the consummation by the Purchaser of the transactions contemplated
hereby  and  thereby  have been duly and  validly  authorized  by all  necessary
corporate  action  on the  part  of the  Purchaser.  Each  Transaction  Document
constitutes a legal,  valid and binding  agreement of the Purchaser  enforceable
against the Purchaser in accordance with its terms (except as enforceability may
be limited by (a) bankruptcy, insolvency,  reorganization,  moratorium and other
similar laws  relating to or affecting  the rights of creditors  generally,  (b)
equitable principles (whether considered in an action at law or in equity) which
provide,  among other  things,  that the  remedies of specific  performance  and
injunctive and other forms of equitable relief are subject to equitable defenses
and to the discretion of the court before which any proceedings  therefor may be
brought and (c)  limitations  imposed  upon the specific  enforceability  of the
indemnification  provisions  in the  registration  rights set forth in EXHIBIT A
hereto under certain circumstances under state or federal law or court decisions
concerning  indemnification of a party against liability for its own wrongful or
negligent acts or where such indemnification is contrary to public policy.

     SECTION 4.3. GOVERNMENTAL AUTHORIZATIONS. The execution and delivery by the
Purchaser of this Agreement and each other Transaction Document and the purchase
of the Synergy  Shares by the  Purchaser,  do not, and the  consummation  of the
transactions  contemplated  hereby and thereby will not,  require any  approval,
consent,  waiver  or  authorization  of, or filing  or  registration  with,  any
Governmental Body or third Person.

     SECTION  4.4.  NON-CONTRAVENTION.  Neither  the  Purchaser  nor  any of its
Subsidiaries  is in  violation or default of any  provisions  of its Articles of
Incorporation or the By-Laws.  Neither the Purchaser nor any of its Subsidiaries
is in  violation  or  default  in any  material  respect  under  any  provision,
instrument,  judgment, order, writ, decree, contract or agreement to which it is
a party or by which it is bound or of any  Requirement  of Law applicable to the
Purchaser or its  Subsidiaries,  which  violation  or default  could result in a
Material  Adverse  Effect.  The  execution,  delivery  and  performance  of this
Agreement and each of the other Transaction  Documents,  the consummation of the
transactions contemplated hereby and thereby (including, without limitation, the
issuance and sale of the Synergy  Shares) will not  contravene  or result in any
such violation or be in conflict with or constitute a default under (or an event
which,  with notice or lapse of time, or both would  conflict with or constitute
or result in a default under) any such provision,  instrument,  judgment, order,
writ, decree,  contract or agreement or require any consent,  waiver or approval
thereunder, or constitute an event that results in the creation of any Lien upon
any assets of the Purchaser or any of its Subsidiaries.

     SECTION 4.5. PRIVATE  PLACEMENT.  (a) The Purchaser  understands and agrees
with the Company  that (i) the offer and sale of the Synergy  Shares is intended
to be  exempt  from  registration  under  the  Securities  Act by  virtue of the
provisions of Section 4(2) of the  Securities  Act and (ii) there is no existing
public or other market for the Synergy Shares and there can be no assurance that
the Purchaser will be able to sell or dispose of the Synergy Shares.

         (b) The Purchaser represents and warrants to the Company that:
                                     -E 15-
<PAGE>

              (i) the  Synergy  Shares to be  acquired  by it  pursuant  to this
Agreement  are being  acquired  for its own  account  and  without a view to the
distribution or resale of the Synergy Shares or any interest therein;  PROVIDED,
that the provisions of this Section shall not prejudice the Purchaser's right at
all times to sell or otherwise  dispose of all or any part of the Synergy Shares
so acquired by the Purchaser pursuant to a registration under the Securities Act
or an exemption from such registration available under the Securities Act;

              (ii) the  Purchaser  is an  "Accredited  Investor" as such term is
defined in Rule 501 of  Regulation D  promulgated  by the  Commission  under the
Securities Act; and

              (iii)  the  Purchaser  is not a broker or dealer  (as  defined  in
Sections  3(a)(4)  and  3(a)(5)  of the  Exchange  Act),  member  of a  national
securities exchange,  or person associated with a broker or dealer as defined in
Section  3(a)(18) of the Exchange Act, other than a business entity  controlling
or under common control with such broker, dealer, member or associated person.

         (c) The Purchaser further represents that:

              (i) the Purchaser has such  knowledge and  experience in financial
and business  matters so as to be capable of evaluating  the merits and risks of
its investment in the Synergy Shares and the Purchaser is capable of bearing the
economic  risks of such  investment  and is able to bear a complete  loss of its
investment in the Synergy Shares; and

              (ii) In evaluating the suitability of an investment in the Synergy
Shares,  the  Purchaser  has  not  relied  upon  any  representations  or  other
information  (whether oral or written) made by or on behalf of the Company other
than as set forth in the SEC Reports,  this Agreement and the other  Transaction
Documents.

                                    ARTICLE V

                CONDITIONS PRECEDENT TO CLOSING BY THE PURCHASER

     SECTION 5.1. The obligation of the Purchaser to purchase the Synergy Shares
and complete the transactions contemplated hereby is subject to the satisfaction
or waiver by  Purchaser,  in it sole  discretion,  of the  following  conditions
precedent:

         (a) the Company shall have delivered to the Purchaser, the following:

              (i) such  counterpart  original  and  certified or other copies of
this Agreement as the Purchaser shall reasonably request;

              (ii) stock certificates representing the Synergy Shares; and

              (iii) a certificate of an authorized  officer of the Company as to
the  truth and  accuracy  of the  representations  and  warranties  set forth in

                                     -E 16-

<PAGE>

ARTICLE III, the  performance of all conditions  required to be performed by the
Company,  and such other  matters as counsel for the  Purchaser  may  reasonably
request,  which  matters  shall  be  customary  for  transactions  of  the  type
contemplated by this Agreement;

         (b) there  shall  have been no change  in the  financial  condition  or
results of operations of the Company which shall have a Material  Adverse Effect
on the Company and its  Subsidiaries,  taken as a whole,  since the date of this
Agreement;

         (c) the Closing shall have occurred under the BB Agreement;

         (d) the bylaws of the Company shall have been amended to provide for an
increase  in the number of members of the Board from five (5) members to six (6)
members  and the Board  shall fill the  vacancy  created by the  increase in the
number  of  members  on the Board by a person  designated  by the  Purchaser  as
provided IN SECTION 2.6; and

         (e)  the  Company  shall  have  entered  into  a  Non-Competition   and
Proprietary   Information   agreement   with  mair  faibish  and  henry  platek,
respectively, substantially in the form set forth in EXHIBIT B hereto.

                                   ARTICLE VI

                 CONDITIONS PRECEDENT TO CLOSING BY THE COMPANY

     SECTION 6.1. The obligation of the Company to issue and sell Synergy Shares
and complete the transactions contemplated hereby is subject to the satisfaction
or waiver by the Company,  in it sole  discretion,  of the following  conditions
precedent:

         (a) the Purchaser shall have delivered to the Company the following:

              (i) the cash  payment  for the  synergy  shares,  as  provided  in
SECTION 2.2 hereof;

              (ii)  evidence  of the credits  for  Advertising  Time and In-Kind
Services, as provided IN SECTION 2.2 hereof,  satisfactory in form and substance
to the Company; and

              (iii) a certificate  of an authorized  officer of the Purchaser as
to the truth and accuracy of the  representations  and  warranties  set forth in
ARTICLE IV, the  performance of all  conditions  required to be performed by the
Purchaser,  and such other  matters as counsel for the  Company  may  reasonably
request,  which  matters  shall  be  customary  for  transactions  of  the  type
contemplated by this Agreement; and

         (b) the Closing shall have occurred under the BB Agreement.

                                     -E 17-
<PAGE>

                                   ARTICLE VII

                                  MISCELLANEOUS

     SECTION 7.1. LEGENDS; OPINIONS REQUIREMENT. The certificates evidencing the
Common  Stock and each  certificate  issued in transfer  thereof,  will bear the
following  legend and any applicable  legend  required by any other  Transaction
Document:

         "THESE  SECURITIES HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF
         1933, AS AMENDED,  OR THE SECURITIES LAWS OF ANY STATE. THEY MAY NOT BE
         SOLD,  OFFERED FOR SALE,  PLEDGED OR  HYPOTHECATED  IN THE ABSENCE OF A
         REGISTRATION  IN EFFECT WITH RESPECT TO THE  SECURITIES OR AN EXEMPTION
         BEING APPLICABLE UNDER THE ACT."

     If the Purchaser desires to sell or otherwise dispose of all or any part of
the Synergy  Shares owned by it under an exemption from  registration  under the
Securities Act, and if requested by the Company,  the Purchaser shall deliver to
the Company an opinion of counsel,  which may be counsel for the  Company,  that
such exemption is available.

     SECTION  7.2.  REGISTER OF  SECURITIES.  The Company or its duly  appointed
agent shall maintain a separate register for the Common Stock, in which it shall
register the issue and sale of all such Synergy Shares. All transfers of Synergy
Shares shall be recorded on the register maintained by the Company or its agent,
and the Company shall be entitled to regard the registered holder of the Synergy
Shares as the  actual  holder of the  Synergy  Shares  so  registered  until the
Company or its agent is required  to record a transfer of the synergy  shares on
its register.  Subject to SECTION 7.3 hereof,  the Company or its agent shall be
required  to record any such  transfer  when it  receives  such  security  to be
transferred  duly and properly  endorsed by the registered  holder thereof or by
its attorney duly authorized in writing.

     SECTION  7.3.  REMOVAL OF  LEGEND.  Any legend  endorsed  on a  certificate
pursuant to SECTION 7.1 hereof,  and any stop transfer  instructions  and record
notations  with respect  thereto  shall be removed and the Company shall issue a
certificate  without  such  legend to the  holder  thereof at such time as (a) a
registration  statement with respect to the sale of such  securities  shall have
become  effective under the Securities Act and such  securities  shall have been
disposed of in accordance with such registration statement,  (b) such securities
shall have been distributed to the public pursuant to Rule 144 (or any successor
provision)  promulgated by the Commission  under the Securities Act, or (c) such
securities are otherwise sold in a transaction  exempt from the registration and
prospectus  delivery  requirements  of the  Securities  Act under  Section  4(1)
thereof so that all transfer  restrictions  with respect to such  securities are
removed  upon the  consummation  of such sale and the seller of such  securities
provides  the  Company  an opinion  of  counsel  (which  may be counsel  for the
Company),  which shall be in form and  content  reasonably  satisfactory  to the
Company,  to the  effect  that such  securities  in the  hands of the  purchaser
thereof are freely  transferable  without  restriction or registration under the
Securities Act in any public or private transaction.

                                     -E 18-
<PAGE>

     SECTION  7.4.  RULE 144.  The  Company  agrees to timely  file the  reports
required to be filed by it under the Securities Act and the Exchange Act and the
rules and  regulations  adopted  by the  Commission  thereunder,  to the  extent
required  from time to time to enable  the  Purchaser  to sell  shares of Common
Stock  and the  shares of  Common  Stock  into  which  the  Common  Stock may be
converted without registration under the Securities Act within the limitation of
the exemptions provided in (a) Rule 144 promulgated under the Securities Act, as
such  Rule  may be  amended  from  time  to  time,  or (b) any  similar  rule or
regulation  hereafter  adopted  by  the  Commission.  Upon  the  request  of the
Purchaser,  the Company  will  deliver a written  statement as to whether it has
complied with such requirements.


     SECTION 7.5. NOTICES.  All notices,  advises and communications to be given
or  otherwise  made to any  party  to  this  Agreement  shall  be  deemed  to be
sufficient  if  contained  in a  written  instrument  delivered  in  person,  by
facsimile  confirmed by telecopier  answer back,  sent by air courier or sent by
first class  registered or certified mail,  postage  prepaid,  addressed to such
party at the address set forth below or at such other  address as may  hereafter
be designated in writing by the addressee to the other parties listed below:

If to the Company:         Synergy Brands Inc.
                           40 Underhill Boulevard
                           Syosset, New York 11791-0996
                           Attn: Chief Executive Officer
                           Tel:     (516) 682-1980
                           Fax:     (516) 682-1990

with a copy to:            Meltzer, Lippe, Goldstein & Schlissel, P.C.
                           190 Willis Avenue
                           Mineola, New York  11501
                           Attention: Richard Lippe, Esq.
                           Tel:     (516) 747-0300
                           Fax:     (516) 747-0653
                           E-MAIL:[email protected]
                           ---------------------

and a copy to:             Randall J. Perry, Esq.
                           44 Union Avenue
                           Rutherford, NJ 07070
                           Tel:     (201) 939-7200
                           Fax:     (201) 939-7348
                           E-MAIL:[email protected]
                           --------------------------

                                     -E 19-
<PAGE>

If to the Purchaser:       Sinclair Broadcast Group,Inc.
                           10706 Beaver Dam Road
                           Cockeysville, MD 21030
                           Attn: President
                           Tel:     (410) 568-1506
                           Fax:     (410) 568-1533

With a copy to:            Sinclair Broadcast Group,Inc.
                           10706 Beaver Dam Road
                           Cockeysville, MD 21030
                           Attn: General Counsel
                           Tel:     (410) 568-1506
                           Fax:     (410) 568-1533

and a copy to:             Thomas & Libowitz
                           100 Light Street, Suite 1100
                           Baltimore, MD 21202-1053
                           Attn: Steven A. Thomas, Esq.
                           Tel:     (410) 752-2468
                           Fax:     (410) 752-2046
                           E-MAIL:[email protected]
                           ------------------------------------

All such  notices,  advises  and  communications  shall be  deemed  to have been
received,  (a) in the case of personal  delivery,  on the date of such delivery,
(b) in the case of  delivery  by  facsimile,  on the date of such  delivery  and
receipt of telecopier  answer back,  (c) in the case of delivery by air courier,
on the  business  day  following  the day of  dispatch  and  (d) in the  case of
mailing, on the third business day following such mailing.

     SECTION 7.6. CONFIDENTIALITY.  Except as and to the extent required by law,
the Purchaser shall not disclose or use, and will direct its representatives not
to disclose or use to the  detriment of the Company or any of its  Subsidiaries,
any  confidential  information (as defined below) with respect to the Company or
any of its Subsidiaries, furnished, or to be furnished, by either the Company or
any of its Subsidiaries, or their respective representatives to the Purchaser or
its  representatives  at anytime or in any manner other than in connection  with
the Purchaser's  evaluation of the transactions proposed by this Agreement.  For
the purposes of this paragraph, 'Confidential Information" means any information
about either the Company or any of its Subsidiaries  stamped  "Confidential"  or
identified  in writing  as such to the  Purchaser  by the  Company or any of its
Subsidiaries promptly following its disclosure, unless:

         (a)  such   information   is  already   known  to   Purchaser   or  its
representatives  or to  others  not  bound  by duty of  confidentiality  or such
information   becomes  publicly   available  through  no  fault  of  Purchaser's
representatives; or

         (b) the use of such  information  is necessary or appropriate in making
and filing or obtaining any consent or approval required for the consummation of
the acquisition of the Synergy Shares; or

         (c) The  furnishing  of use of such  information  as required by, or is
necessary or appropriate in connection with, legal proceedings.

         Upon the  termination of this  Agreement and at the written  request of
the Company or any of its  Subsidiaries,  the Purchaser will promptly  return to
the requesting party or, at the requesting  party's express  direction,  destroy
and  Confidential  Information  in its  possession and certify in writing to the
issuer that it has done so.

                                     -E 20-
<PAGE>


     SECTION  7.7.  BROKERS;   FINDERS.  The  Company  and  the  Purchaser  each
represents  and warrants  that it has dealt with no broker,  finder,  commission
agent or  advisor  in  connection  with the  transactions  contemplated  by this
Agreement or the BB Agreement, except that the Company has so dealt with Capital
Vision GROUP, INC. (THE "ADVISOR"). The Company and the Purchaser each agrees to
indemnify,  defend  and hold  harmless  the other  against  any  brokerage  fee,
commission,  finder's fee, or financial advisory fee due to any person,  firm or
corporation  acting on the  indemnifying  party's  or the  indemnifying  party's
principals or employees behalf in connection with the transactions  contemplated
by this  Agreement.  The Company shall be solely  responsible for the payment of
all  compensation  due to the Advisor in connection with its services  hereunder
and under the BB Agreement in the manner set forth in the BB Agreement.

     SECTION 7.8. AMENDMENT;  WAIVER. Neither this Agreement,  nor any provision
hereof, may be amended,  modified,  supplemented or waived,  except by a written
instrument executed by the Company and the Purchaser.

     SECTION 7.9.  SURVIVAL OF  REPRESENTATIONS  AND  WARRANTIES;  COVENANTS AND
AGREEMENTS.  (a) All  representations  and warranties made in, pursuant to or in
connection  with this Agreement shall survive the execution and delivery of this
Agreement,  any investigation at any time made by or on behalf of the Purchaser,
and the sale and purchase of the Common Stock and payment  therefor for a period
of one year from the Closing Date.

         (b) All covenants and agreements of the parties made in, pursuant to or
in connection with this Agreement  shall survive the Closing,  except (i) to the
extent by their terms they are not  intended to  survive,  or (ii) as  otherwise
expressly set forth herein or agreed in writing by the parties.

     SECTION  7.10.  SEVERABILITY.  Whenever  possible,  each  provision of this
Agreement shall be interpreted in such manner as to be effective and valid under
applicable  law, but if any provision of this Agreement is held to be prohibited
by or invalid under  applicable law, such provision will be ineffective  only to
the extent of such prohibition or invalidity, without invalidating the remainder
of this Agreement.

     SECTION 7.11.  HEADINGS;  EXHIBITS.  (a) The Section headings  contained in
this Agreement are solely for  convenience of reference and shall not affect the
meaning or interpretation of this Agreement or any term or prevision hereof.

         (b) The  Exhibits  attached  hereto are a part of this  Agreement as if
fully set forth herein.

                                     -E 21-
<PAGE>


     SECTION 7.12.  ENTIRE  AGREEMENT.  This  Agreement and the other  documents
delivered  pursuant  hereto  constitute  the full and entire  understanding  and
agreement  between the parties  with  regard to the  subject  matter  hereof and
thereof and supersede and cancel all prior representations,  alleged warranties,
statements,  negotiations,  undertakings, letters, acceptances,  understandings,
contracts  and  communications,  whether  verbal or  written,  among the parties
hereto and thereto or their  respective  agents with respect to or in connection
with the subject matter hereof.

     SECTION 7.13. SUCCESSORS AND ASSIGNS.  Except as otherwise provided herein,
the  provisions  hereof shall inure to the benefit of, and be binding upon,  the
permitted  successors  and assigns of the  parties  hereto,  including,  without
limitation,  each transferee of all or any portion of the Common Stock. No party
hereto may assign its rights or delegate its  obligations  under this  Agreement
without the prior  written  consent of the other party  hereto,  except that the
Purchaser  may  assign  this   Agreement  to  any  of  its  direct  or  indirect
SUBSIDIARIES;  PROVIDED, the Purchaser shall continue to be liable for all terms
and provisions of this Agreement.

     SECTION  7.14.  CHOICE OF LAW.  THIS  AGREEMENT  SHALL BE GOVERNED  BY, AND
CONSTRUED IN ACCORDANCE  WITH,  THE LAWS OF THE STATE OF NEW YORK  APPLICABLE TO
CONTRACTS MADE AND PERFORMED THEREIN BY AND AMONG RESIDENTS OF SUCH STATE.

     SECTION 7.15. COUNTERPARTS. This Agreement may be executed in any number of
counterparts and by different parties hereto in separate counterparts,  with the
same  effect  as  if  all  parties  had  signed  the  same  document.  All  such
counterparts shall be deemed an original,  shall be construed together and shall
constitute one and the same instrument.

     IN WITNESS WHEREOF,  the undersigned have executed this Agreement as of the
date written above.

                                    COMPANY:
                                    SYNERGY BRANDS INC.

                                    BY:
                                       -----------------------
                                       Name:
                                       Title:

                                    PURCHASER:
                                    SINCLAIR BROADCAST GROUP, INC.

                                    BY:
                                       --------------------------
                                       Name:
                                       Title:
                                     -E 22-
<PAGE>

                                  Schedule 2.2

                                In-Kind Services

1.       MEDIA PLANNING AND MEDIA BUYING - media  planning and media buying,  to
         be provided as  available  and as needed to the Company by employees or
         agents  of  the  Purchaser  reasonably  acceptable  to  the  Company  -
         $353,000.

2.       COMMERCIAL  PRODUCTION - commercial  production  at the  facilities  or
         studios of the Purchaser or any of its direct or indirect subsidiaries,
         valued at $20,000.

3.       COMMERCIAL  DISTRIBUTION  - commercial  distribution  to any and all of
         radio and television stations licensed,  owned or operated by Purchaser
         or any of its direct or indirect subsidiaries, valued at $2,000.

4.       WEB  SITE  ADVERTISING  - web  site  advertising  on  any  and  all  of
         Purchaser's  web  sites,  or the  web  sites  of any of its  direct  or
         indirect   subsidiaries,    including   without   limitation,    banner
         advertisements  and direct links to the Company's sites,  including the
         value of customary commissions for each link (which will not be charged
         to the  Company),  valued  at  $500,000.  The  size  of  such  banners,
         frequency,  location  and  link  to  other  web  sites  to be  mutually
         determined  by  the  Company  and  the  Purchaser,  and  all  technical
         specifications to be provided by the Company at its sole cost.

5.       INVESTMENT  AND  FINANCIAL   PLANNING   ASSISTANCE  -  assistance  with
         financial planning and reporting, capital structure, credit facilities,
         systems development and integration,  and investment banking activities
         - $50,000.

6.       PERIODIC TECHNOLOGY AND MARKETING CONSULTING - $75,000.

The value allocated to the services described above (a) are determined as if all
amounts were paid in cash,  (b) are on an annual basis,  and (c) shall  increase
over the Synergy Term  consistent  with the market value of such services on the
actual date such services are supplied.

                                     -E 23-
<PAGE>


                                  Schedule 3.5

                                 Capitalization

                       Outstanding Options, Warrants, Etc.

Options to purchase up to 6,100,000  shares of Common  Stock were granted  under
the Company's 1994 Services and Consulting  Compensation  Plan, as amended,  for
eligible  participants who are employees,  consultants,  non-employee members of
the Board of the Company or any of its  subsidiaries or affiliates.  All options
were exercised prior to the date hereof.

                                     -E 24-
<PAGE>


                                  Schedule 3.6

                                  Subsidiaries

1.       New Era Foods, Inc., a Nevada corporation ("New Era Foods").

2.       PHS Group  Inc.,  a  Pennsylvania  corporation,  100%  owned by New Era
         Foods.

3.       Premium Cigar Wrappers, Inc., a New York corporation,  66 2/3% owned by
         New Era Foods.

4.       SYBR.COM Inc., a New Jersey corporation ("SYBR").

5.       BeautyBuys.Com Inc., a New Jersey corporation, 100% owned by SYBR.

6.       Net Cigar.Com Inc., a Florida corporation, 100% owned by SYBR.

7.       Island Wholesale Grocers, Inc., a Florida corporation.

                                     -E 25-
<PAGE>


                                  Schedule 3.7

                                   Litigation

None.

                                     -E 26-
<PAGE>


                                  Schedule 3.9

                        SEC Reports; Financial Statements

None.

                                     -E 27-
<PAGE>


                                  Schedule 3.10

                              Intellectual Property

The  tradenames   "BeautyBuys"   and  "NetCigar",   for  which  U.S.   trademark
applications have been filed.

THE COMPANY OR ITS SUBSIDIARIES ARE LICENSED TO USE THE FOLLOWING TRADEMARKS:

Suarez Gran Reserve       Breton Legend          Breton Corojo Vintage
Corojo 2000               Andulleros             Alimerante
Don Otilio

THE COMPANY OR ITS SUBSIDIARIES OWN THE ADDITIONAL DOMAIN NAMES:

REGISTERED TO KRANTOR CORP.:

KRANTOR.COM             GRANDRESERVE.COM          GRANRESERVE.COM

REGISTERED TO SYNERGY BRANDS, INC.:

SYBR.COM                   CANDLEBUYS.COM**          ADD2CART.COM
SYNERGYBRANDS.COM          SALONBUYS.COM**           SALEBYNET.COM
BEAUTYBONUS.COM**          CIGARREPUBLIC.COM         DEALBYNET.COM
SALONCOUNTER.COM**         DEALBUYNET.COM            SALONBUY.COM**
FRAGANCESALON.COM**        ADDTWOCART.COM            BEAUTYBUYS.COM**
GLOBALSALON.COM**          NETCIGARBUY.COM           BEAUTYBUY.COM**
HEALTHFOODBUYS.COM**       NETCIGARBUYS.COM          GRCIGARS.COM
FRAGRANCESALON.COM**       BESTCIGARBUY.COM          CIGARBUY.COM
FRAGRANCEBUY.COM**         CIGAREPUBLIC.COM          CIGARMEDIA.COM
COSMETICBUYS.COM**         BESTCIGARSBUY.COM         MEATBUYS.COM
COSMETICBUY.COM**          NETCIGARSBUYS.COM         FISHBUY.COM
FRAGRANCEBUYS.COM**        NETCIGARSBUY.COM          MEALBUYS.COM
VITAMINBUYS.COM**          BESTCIGARBUYS.COM         FISHBUYS.COM
BESTCIGARSBUYS.COM         SEAFOODBUYS.COM           SYBRBUYS.COM
LIQUORBUYS.COM

REGISTERED TO NETCIGAR.COM, INC.:

COROJODEVEGA.COM           NETCIGAR.COM              COROHO.COM
COROJO2000.COM

REGISTERED TO BEAUTYBUYS.COM, INC.:

BEAUTYBUYSB2B.COM**        BEAUTYBUYSBTOOB.COM**
BEAUTYBUYSBTOB.COM**       BEAUTYBUYSWHOLESALE.COM**
BEAUTYBUYSBTWOB.COM**      WHOLESALEBEAUTYBUYS.COM**

** Denotes  ownership by BeautyBuys  regardless of which entity  registered  the
domain name.

                                     -E 28-
<PAGE>


                                  Schedule 3.13

                                   Tax Matters

None.

                                     -E 29-
<PAGE>


                                    EXHIBIT A

                                    (SYNERGY)

                               REGISTRATION RIGHTS

         1. CERTAIN  DEFINITIONS.  As used herein,  unless the context otherwise
requires (a) all  capitalized  terms not defined  herein shall have the meanings
set forth in the respective Agreements to which this document is an Exhibit, and
(b) the following terms shall have the following respective meanings:

         "HOLDER"  shall mean the Purchaser  holding  Registrable  Stock and any
other Person holding  shares of registrable  stock to whom the rights under this
agreement have been transferred in accordance with SECTION 5 below.

         THE TERMS "REGISTER",  "REGISTERED" AND "REGISTRATION" shall refer to a
registration  effected  by  preparing  and filing a  registration  statement  in
compliance  with  the  Securities  Act  and  applicable  rules  and  regulations
thereunder,  and  the  declaration  or  ordering  of the  effectiveness  of such
registration statement.

         "REGISTRABLE  STOCK"  shall  mean  (i)  the  Synergy  Shares  owned  by
Purchaser;  and (ii) any shares of Common  Stock  issuable  with  respect to the
Synergy Shares upon any stock split, or stock dividend,  or in connection with a
combination of shares, recapitalization, merger, consolidation or reorganization
or otherwise.

         2.  PIGGYBACK  REGISTRATION.  If (a) at any at any time after the first
anniversary of the Closing Date, the Company shall file a registration statement
with the Commission for the offering of securities by the Company, except for an
IPO  (including,  but  not  limited  to,  registration  statements  relating  to
secondary  offerings of  securities by the Company,  but excluding  registration
statements  on Forms S-4,  S-8 or any  successor  OR SIMILAR  FORM) (A  "COVERED
REGISTRATION STATEMENT"), or (b) at any time after the Closing Date, the Company
shall file a Covered  Registration  Statement  for the offering of securities of
the Company by any of its officers or directors  and/or Lawrence K.  Fleischman,
his successors or assigns, either separately or in addition to the securities of
the Company,  the Company shall each such time give prompt prior written  notice
to the Holder.  In either event set forth in (a) or (b) above,  the Holder shall
have the right,  upon the written  request of any such  Holder,  received by the
Company  within  30 days  after  the  receipt  of any such  notice  given by the
Company, to register any of its Registrable Stock (which request shall state the
intended method of disposition thereof).  Thereafter,  the Company shall use its
best efforts to cause the Registrable Stock as to which  registration shall have
been so requested to be included in the  securities to be covered by the Covered
Registration  Statement  proposed to be filed by the Company,  all to the extent
requisite to permit the sale or other  disposition  by the Holder (in accordance
with its written request) of such Registrable Stock.

                                     -E 30-
<PAGE>

         Notwithstanding  anything to the contrary  contained herein, no request
may be made under this  Section  within 180 days after the  effective  date of a
registration   statement  filed  by  the  Company  covering  a  firm  commitment
underwritten public offering in which the Holder of Registrable Stock shall have
been  entitled to join  pursuant  to this  Section and in which there shall have
been effectively registered and sold all shares of Registrable Stock as to which
registration shall have been so requested.

         3.  UNDERWRITTEN  PUBLIC  OFFERING;  AGREEMENTS.  In the event that any
registration  shall be, in whole or in part, an underwritten  public offering of
Class A Common Stock,  the number of shares of Registrable  Stock to be included
in  such  an  underwriting  may be  reduced  to the  extent  that  the  managing
underwriter  shall be of the opinion (a written copy of which shall be delivered
to the  Holder)  that such  inclusion  would  materially  adversely  affect  the
marketing of the  securities to be sold by the Company  under such  registration
statement.

         In connection with each  registration  covering an underwritten  public
offering,  the  Company and the Holder  agree to enter into a written  agreement
with the managing  underwriter  selected in the manner  herein  provided in such
form and containing such provisions as are customary in the securities  business
for such an arrangement  between such underwriter and companies of the company's
size and investment stature;  PROVIDED,  however, that the Holder of Registrable
Stock  shall  not be  required  to make any  representations  or  warranties  or
agreements other than representations,  warranties and agreements regarding such
Holder, such Holder's  Registrable Stock and the intended method of distribution
and   provided   further   that  such  Holder  may  require   that  any  or  all
representations,  warranties,  conditions  precedent and other agreements by the
Company for the benefit of the underwriter shall also be for the benefit of such
Holder.  Each  registration  shall also be subject to the execution of a written
agreement  between  the  Company  and  the  Holder  containing   provisions  for
indemnification  and contribution and such other provisions as are customary for
such an  arrangement  between the Company and holders of piggyback  registration
rights.

         4. EXPENSES.  All expenses  incurred by the Company in connection  with
all  registration  statements  under  SECTION  2 shall  be paid by the  company,
provided, that, all underwriting discounts and selling commissions applicable to
the sale of  Registrable  Stock and all fees and  expenses  of  counsel  for the
Holder shall be paid by the Holder.

         5.  TRANSFERABILITY OF REGISTRATION RIGHTS. The registration rights set
forth in this Agreement are transferable to each transferee of Registrable Stock
who receives at least 25% of the aggregate  Registrable  stock owned by a holder
on the date hereof,  PROVIDED, that such transferee's  activities,  products and
services are not competitive in any material respect with  activities,  products
or services of the Company as  reasonably  determined by the Board of Directors.
Each subsequent  holder of Registrable Stock must consent in writing to be bound
by the terms and  conditions  of this  Agreement  in order to acquire the rights
granted pursuant to this Agreement.

                                     -E 31-
<PAGE>


                                    EXHIBIT B

                               SYNERGY BRANDS INC.

                         NON-COMPETITION AND PROPRIETARY

                              INFORMATION AGREEMENT

         THIS AGREEMENT IS ENTERED INTO AS OF THE 23RD day of November,  1999 by
and        between         _________________________,         residing        at
________________________________  (herein  called the  "Employee"),  and SYNERGY
BRANDS INC., a Delaware corporation having its principal place of business at 40
Underhill  Boulevard,  SYOSSET,  NEW YORK 11791-0996 (THE "COMPANY",  which term
includes any subsidiaries or affiliates thereof).

                              W I T N E S S E T H:

         WHEREAS, the Employee is employed by the Company as of the date hereof,
and it is a  condition  to such  continued  employment  and to the  grant of any
increases in compensation,  stock options or other incentive  compensation  that
the Employee  enter into an agreement  with the Company upon the terms set forth
herein.

         NOW  THEREFORE,  in  consideration  of the foregoing and other good and
valuable  consideration,   the  receipt  and  sufficiency  of  which  is  hereby
acknowledged, the parties hereto agree as follows.

         (i) FULL TIME EMPLOYMENT; NON-COMPETITION

              (i)  The  Employee  shall  devote  all of his  business  time  and
energies to the business of the Company and shall not at any time while employed
by the Company and for a period of one year after termination of such employment
from the  Company  (the  "Non-Competition  Period"),  engage in any  business on
behalf of any other company or himself and shall not directly or indirectly  own
an interest in, manage,  operate,  join,  control, be employed by or participate
either directly or indirectly in the ownership, management, operation or control
of, or be connected in any manner with, any business whose  activities  conflict
with, are competitive  with, or are similar to, that of the e-commerce  business
of the Company or any of its Subsidiaries.  As used herein, a "Subsidiary" means
(i) any  corporation  or other entity of which a majority of the voting  capital
stock or other voting  ownership  interests are directly or indirectly  owned by
the Company,  (ii)  BeautyBuys.com  Inc. so long as thirty (30%)  percent of the
voting capital stock of  BeautyBuys.com  Inc. is owned directly or indirectly by
the  Company,  and (iii) PHS Group Inc. so long as thirty  (30%)  percent of the
voting  capital  stock of PHS Group Inc. is owned  directly or indirectly by the
Company.

                                     -E 32-
<PAGE>

              (ii) While employed by the Company, and during the Non-Competition
Period, the Employee shall not, directly or indirectly:

              (i)  perform  services  for or  render  advice  to any  person  or
business wherever located,  which currently has, or is contemplating having, any
products,  or which currently performs,  or is contemplating the performance of,
any services,  which competes with the e-commerce business of the Company or any
of its Subsidiaries; and

              (ii) on his own  behalf or on behalf of or as an  employee  of any
other  person or business,  contact or approach any person or business  wherever
located, with a view to selling or assisting others to sell products or services
competing  with  the   e-commerce   business  of  the  Company  or  any  of  its
Subsidiaries.

         (ii) NON BUSINESS SOLICITATION; NON-HIRING OF EMPLOYEES.

         Except for the customers listed on Schedule "A" annexed hereto and made
a part hereof,  the Employee  shall not during the time  employed by the Company
and during the Non-Competition Period, engage in e-commerce business of the type
conducted by the Company or any of its Subsidiaries  with or solicit  e-commerce
business of the type  conducted by the Company or any of its  Subsidiaries  from
any  person,  firm or entity  which was a customer  of the Company or any of its
Subsidiaries  at any time  within  one year  preceding  the  termination  of his
employment, induce or attempt to induce any such customer to reduce its business
with the Company,  solicit or attempt to solicit any employees of the Company to
leave the employ of the  Company or offer or cause to be offered  employment  to
any person who was  employed  by the  Company at any time  during the six months
prior to the termination of his employment  with the Company.  While employed by
the Company, and during the Non-Competition  Period, the Employee shall also not
engage in e-commerce business of the type conducted by the Company or any of its
Subsidiaries  with any prospective  customer of the Company.  For this purpose a
"prospective  customer" shall mean potential  customers which the Company or any
of its  Subsidiaries  has  solicited  or with  which the  Company  or any of its
Subsidiaries has had active  discussions  concerning  potential  business at any
time during the one year preceding the end of the  Employee's  employment by the
Company. The Employee acknowledges that (a) in the event his employment with the
Company  terminates for any reason, he will be able to earn a livelihood without
violating  the foregoing  restrictions  and (b) his ability to earn a livelihood
without  violating such  restrictions is a material  condition of his employment
with the Company.

         (iii) PROPRIETARY INFORMATION.

                                     -E 33-
<PAGE>


         (i) The Employee has not and unless authorized or instructed in writing
by the Company, the Employee shall not, except as required in the conduct of the
Company's business,  during or after his employment by the Company,  disclose to
others, or use, any of the Company's  inventions or discoveries or its secret or
confidential   information,   knowledge   or   data   (oral,   written,   or  in
machine-readable  form)  which the  Employee  may have  obtained  or will obtain
during the course of or in connection with the Employee's employment,  including
such inventions, discoveries,  information, knowledge, know-how or data relating
to machines,  equipment,  products, services, systems, software, research and/or
development,   designs,   compositions,   formulae,   processes,   manufacturing
procedures or business  methods,  whether or not  developed by the Employee,  by
others in the  Company  or  obtained  by the  Company  from third  parties,  and
irrespective  of  whether  or not  such  inventions,  discoveries,  information,
knowledge,  know-how  or data have been  identified  by the Company as secret or
confidential,  unless  and  until,  and  then  only  to the  extent  that,  such
inventions,  discoveries,   information,  knowledge,  know-how  or  data  become
available to the public otherwise than by the Employee's act or omission.

         (ii) During the course of his employment by the Company and thereafter,
the  Employee  shall not,  except as required  in the  conduct of the  Company's
business, disclose to others, or use, any of the information relating to present
and prospective  marketing,  sales and advertising  programs and agreements with
representatives  or  prospective  representatives  of the  Company,  present  or
prospective sources of supply or any other business arrangements of the Company,
including  but not  limited to  customers,  customer  lists,  costs,  prices and
earnings,  whether or not such  information  is  developed by the  Employee,  by
others in the  Company  or  obtained  by the  Company  from third  parties,  and
irrespective  of  whether or not such  information  has been  identified  by the
Company as secret or confidential, unless and until, and then only to the extent
that, such  information  becomes  available to the public  otherwise than by the
Employee's act or omission.

         (iv) ASSIGNMENT OF INVENTIONS.

         The  Employee  agrees  to  assign  to the  Company  or its  affiliates,
successors  or  assigns,  all  of  his  rights  to  inventions,  or  discoveries
trademarks, tradenames and intellectual property which, during the period of his
employment  with the  Company or its  affiliates,  successors  or  assigns,  the
Employee has made or  conceived,  either  solely or jointly with others,  in the
time or course of his employment with the Company or its affiliates,  successors
or  assigns,  or with the use of the  Company's  or  their  time,  materials  or

                                     -E 34-
<PAGE>

facilities,  or  relating  to any  subject  matter  with  which his work for the
Company,  its  affiliates,  successor  or  assigns is or may be  concerned.  The
Employee  further  agrees  without  charge  to  the  Company,   its  affiliates,
successors  or  assigns,  but at the  Company's  or their  expense,  to execute,
acknowledge and deliver all such papers or documents, including applications for
patents,  trademarks,  registrations  and copyrights,  and to perform such other
acts as the Employee lawfully may perform, as may be necessary in the opinion of
the  Company,  its  affiliates,  successors  or  assigns,  to obtain or maintain
patents,   trademarks,   registrations   and  copyrights  for  said  inventions,
trademarks, tradenames and intellectual property in any and all countries and to
vest title thereto to the Company, its affiliates, successors or assigns.

         (v) PRIOR EMPLOYMENT.

         (i) Employee  represents  that his performance of any and all the terms
of this Agreement and as an employee of the Company does not and will not breach
any agreement to keep in confidence  proprietary  information acquired by him in
confidence or in trust prior to his employment by the Company.  The Employee has
not entered into,  and he agrees he will not enter into,  any  agreement  either
written or oral in conflict herewith.

         (ii)  Employee  understands  as  part  of  the  consideration  for  his
continued employment by the Company,  that he has not brought and will not bring
with him to the Company or use in the performance of his responsibilities at the
Company any materials or documents of a former  employer which are not generally
available to the public,  unless he has obtained written  authorization from the
former employer for their possession and use.

         (iii) In the event that prior to  entering  the employ of the  Company,
the Employee had terminated  employment  with one or more prior  employers,  the
Employee  agrees to indemnify  and hold  harmless the  Company,  its  directors,
officers and employees,  against any liabilities and expenses, including amounts
paid in settlement,  incurred by any of them in connection with any claim by any
of his  prior  employers  that  the  termination  of his  employment  with  such
employer,  his employment by the Company,  or use of any skills and knowledge by
the Company is a violation  of contract or law. On or prior to the date  hereof,
Employee  has  delivered  to the Company a copy of any  contract  of  employment
between Employee and each such prior employer.

         (vi) RETURN OF PROPERTY.

         All computer software,  computer programs,  source codes, object codes,
magnetic tapes, printouts, samples, notes, records, reports, documents, customer
lists, photographs,  catalogs and other writings,  whether copyrightable or not,
relating  to or dealing  with the  Company's  business  and plans,  and those of
others entrusted to the Company which are prepared or created by the Employee or
which  may come  into his  possession  at any time  during or as a result of his
employment,  are the  property  of the  Company,  and  upon  termination  of his
employment,  the Employee agrees to return all such computer software,  computer
programs, source codes, object codes, magnetic tapes, printouts, samples, notes,
records, reports, documents, customer lists, photographs,  catalogs and writings
and all copies thereof to the Company.  The Company may withhold any amounts due
to the Employee against return of these materials and any other materials of the
Company or its customers.

                                     -E 36-
<PAGE>


         (vii) SURVIVAL.

         The  covenants  in this  Agreement  on the part of the  Employee  shall
survive  termination of this Agreement,  and the existence of any claim or cause
of action of the  Employee  against  the  Company,  whether  predicated  on this
Agreement or otherwise, shall not constitute a defense to the enforcement by the
Company of such  covenants.  The  Employee  agrees  that a remedy at law for any
breach of the foregoing covenants would be inadequate and that the Company shall
be entitled to a temporary  and  permanent  injunction  or an order for specific
performance of such covenants  without the necessity of proving actual damage to
the  Company,  and to recover  from the  Employee its legal fees and expenses in
connection therewith.

         (viii) UNENFORCEABILITY.

         (i) If any of the rights or  restrictions  contained or provided for in
this  Agreement  shall be deemed to be  unenforceable  by reason of the  extent,
duration  or  geographical  scope,  or other  provisions  hereof,  or any  other
provisions of this  Agreement,  the parties  hereto  contemplate  that the court
shall reduce such extent,  duration,  geographical scope or other provisions and
enforce  this  Agreement  in its  reduced  form for all  purposes  in the manner
contemplated hereby.

         (ii)  The  Company  and  the  Employee  intend  to  and  hereby  confer
jurisdiction  to enforce the  covenants  contained  in this  Agreement  upon the
courts of any jurisdiction  within the geographical scope of such covenants.  If
the courts of any one or more of such  jurisdictions  hold such covenants wholly
unenforceable  by reason of the  breadth of such scope or  otherwise,  it is the
intention of the Company and the Employee that such  determination not bar or in
any way affect the Company's right to the relief provided above in the courts of
any other  jurisdiction  within the  geographical  scope of such covenants as to
breaches of such covenants as they relate to each  jurisdiction,  such covenants
as they relate to each  jurisdiction  being,  for this purpose,  severable  into
diverse and independent covenants.


         (ix) MISCELLANEOUS.

         (i) The rights and  obligations of the Company under this Agreement may
be assigned by the  Company to the  successors  in interest of the Company or of
that part of the business of the Company to which this Agreement  applies.  This
Agreement may not be assigned by the Employee.

                                     -E 37-
<PAGE>

         (ii) All notices  provided for  hereunder  shall be deemed  adequate if
delivered  personally to the Employee or if given to either party by first-class
registered or certified  postpaid mail, return receipt  requested,  addressed to
the person to whom such notice is directed  at his  residence  or usual place of
business,  or to such  other  address  as such  party  may  designate  by notice
similarly given, and shall be effective upon receipt.

         (iii) This  Agreement  and the rights and  obligations  of the  parties
hereunder shall be construed,  interpreted and enforced in accordance  with, and
governed by the laws of, the State of New York,  exclusive of the choice-of-laws
rules thereunder.

         (iv) If any of the articles, sections, paragraphs or provisions of this
Agreement  shall be held by a court of last resort to be invalid,  the remainder
of this Agreement shall not be affected thereby.

         (v) The  foregoing  contains the entire  agreement  between the parties
relating  to the  subject  matter of this  Agreement,  and may not be altered or
amended  except by an instrument in writing signed by both parties  hereto,  and
this Agreement  supersedes all prior  understandings and agreements  relating to
the subject matter hereof.

         (vi) The waiver by one party of a breach by the other of any  provision
of  this  Agreement  shall  not  operate  or be  construed  as a  waiver  of any
subsequent  breach by such party.  No waiver shall be valid  unless  written and
signed by the party against whom the waiver is sought to be enforced.

         (g) All headings and captions herein are for convenience only and shall
not influence the construction or interpretation of this Agreement.

         (h) As used in this  Agreement,  the singular  shall include the plural
and vice versa,  and the masculine  gender shall include the feminine and neuter
and vice versa, unless the context requires otherwise.

                                     -E 38-
<PAGE>

         (1) Nothing in this Agreement  shall confer upon the Employee any right
to  continued  employment,  nor  interfere  with  the  right of the  Company  to
terminate the employment of the Employee at any time.

         IN WITNESS  WHEREOF,  the  Company  has  caused  this  Agreement  to be
executed by its duly  authorized  officer and the  Employee has hereunto set his
hand to be effective as of the date first above written.

                                            SYNERGY BRANDS INC.

                                            BY:
                                               -------------------
                                               Name:
                                               Title:

                                               -------------------
                                                         ,Employee
                                     -E 39-



                            STOCK PURCHASE AGREEMENT

                          Dated as of November 23, 1999

                                 by and between

                               BeautyBuys.Com Inc.

                                       and

                         Sinclair Broadcast Group, Inc.

                                     -E 40-

<PAGE>

                                TABLE OF CONTENTS

ARTICLE I
         DEFINITIONS...................................................-1-
         SECTION 1.1.      Definitions.................................-1-
         SECTION 1.2.      Accounting Terms............................-5-

ARTICLE II
         PURCHASE, SALE AND TRANSFER OF COMMON STOCK;OPTION;
         CERTAIN RIGHTS................................................-5-
         SECTION 2.1.      Authorization of Common Stock...............-5-
         SECTION 2.2.      Purchase and Sale of Class B Common Stock...-5-
         SECTION 2.4.      The Closing.................................-8-
         SECTION 2.5.      Registration Rights.........................-9-
         SECTION 2.6.      Board Presence..............................-9-
         SECTION 2.7.      Protective Provisions.......................-9-
         SECTION 2.8.      Transfer of Shares in the Company...........-11-

ARTICLE III
REPRESENTATIONS AND WARRANTIES OF THE COMPANY..........................-11-
         SECTION 3.1.      Organization, Standing, etc.................-11-
         SECTION 3.2.      Authorization and Execution.................-11-
         SECTION 3.3.      Governmental Authorizations.................-12-
         SECTION 3.4.      Non-Contravention...........................-12-
         SECTION 3.5.      Capitalization..............................-12-
         SECTION 3.6.      Subsidiaries................................-13-
         SECTION 3.7.      Litigation..................................-13-
         SECTION 3.8.      Investment Company..........................-13-
         SECTION 3.10.     Financial Statements........................-13-
         SECTION 3.11.     Employment Agreements.......................-14-
         SECTION 3.12.     Real Property...............................-14-
         SECTION 3.13.     Tax Matters.................................-14-
         SECTION 3.14.     Employee Benefit Plans......................-14-

ARTICLE IV
REPRESENTATIONS AND WARRANTIES OF PURCHASER............................-15-
         SECTION 4.1.      Organization, Standing, etc.................-15-
         SECTION 4.2.      Authorization and Execution.................-15-
         SECTION 4.3.      Governmental Authorizations.................-16-
         SECTION 4.4.      Non-Contravention...........................-16-
         SECTION 4.5.      Private Placement...........................-16-

ARTICLE V
CONDITIONS PRECEDENT TO CLOSING BY THE PURCHASER.......................-17-
         SECTION 5.1...................................................-17-

ARTICLE VI
CONDITIONS PRECEDENT TO CLOSING BY THE COMPANY.........................-18-
         SECTION 6.1...................................................-18-

ARTICLE VII
MISCELLANEOUS..........................................................-19-
         SECTION 7.1.      Legends; Opinions Requirement...............-19-
         SECTION 7.2.      Register of Securities......................-19-
         SECTION 7.3.      Removal of Legend...........................-20-
         SECTION 7.4.      Rule 144....................................-20-
         SECTION 7.5.      Notices.....................................-20-
         SECTION 7.6.      Confidentiality.............................-22-
         SECTION 7.7.      Brokers; Finders............................-23-
         SECTION 7.8.      Tax Reporting...............................-23-
         SECTION 7.9.      Transaction Expenses........................-23-
         SECTION 7.10.     Amendment; Waiver...........................-23-
         SECTION 7.11.     Survival of Representations and Warranties..-23-
         SECTION 7.12.     Severability................................-23-
         SECTION 7.13.     Headings; Exhibits..........................-24-
         SECTION 7.14.     Entire Agreement............................-24-
         SECTION 7.15.     Successors and Assigns......................-24-
         SECTION 7.16.     Choice of Law...............................-24-
         SECTION 7.17.     Counterparts................................-24-


                                     -E 41-

<PAGE>

                                TABLE OF EXHIBITS


Exhibit

A        Description of  Registration Rights

B        Form of Class A Common Stock Option Agreement

C        Form of Stock Option Plan

D        Co-Sale Rights

E        Form of 8% Convertible Subordinated Note in Favor of the New Era

F        Form of Non-Competition and Proprietary Information Agreements

G        Form of Non-Competition Agreement

                                     -E 42-

<PAGE>

                            STOCK PURCHASE AGREEMENT

     STOCK PURCHASE AGREEMENT (this "Agreement"), dated as of November 23, 1999,
by and between  BEAUTYBUYS.COM  INC., a New Jersey  corporation (the "Company"),
and SINCLAIR BROADCAST GROUP, INC., a Maryland corporation (the "Purchaser").

                              W I T N E S S E T H:

     WHEREAS,  the Company proposes to issue and sell, and the Purchaser desires
to  purchase,  900,000  shares  of the  issued  and  outstanding  shares  of the
Company's Class B Common Stock for the purchase price hereinafter set forth; and

     WHEREAS, each share of Class B Common Stock entitles the holder to ten (10)
votes on all matters to be voted upon by the  stockholders  of the Company,  and
Purchaser,  following  such  purchase,  accordingly  will own  shares of Class B
Common Stock entitling it to an aggregate of 9,000,000 votes; and

     WHEREAS,  Synergy is the owner of 9,000,000 shares of the Company's Class A
Common  Stock,  each share of which  entitles  the  holder to one (1) vote,  and
accordingly  Synergy  owns  shares of Class A Common  Stock  entitling  it to an
aggregate of 9,000,000 votes.

     NOW, THEREFORE, in consideration of the mutual covenants and agreements set
forth  herein and for other good and  valuable  consideration,  the  receipt and
adequacy of which is hereby acknowledged, the parties agree as follows:


                                    ARTICLE I
                                   DEFINITIONS

     SECTION 1.1. Definitions. As used in this Agreement, and unless the context
requires a different meaning, the following terms have the meanings indicated:

     "ADVISOR" shall have the meaning set forth in Section 7.7.

     "ADVISOR OPTIONS" shall have the meaning set forth in Section 2.7(c).

     "AFFILIATE" means, with respect to any Person, any Person that, directly or
indirectly,  controls,  is  controlled  by or is under common  control with such
Person.  For  the  purposes  of  this  definition,  "control"  (including,  with
correlative  meanings,  the terms  "controlled  by" and  "under  common  control
with"),  as used with respect to any Person,  means the possession,  directly or
indirectly,  of the power to direct or cause the direction of the management and
policies of such Person, whether through the ownership of voting securities,  by
contract or otherwise.
                                     -E 43-

<PAGE>

     "AGREEMENT" means this Agreement,  as the same may be amended in accordance
with its terms.

     "ADVERTISING TIME" shall have the meaning set forth in Section 2.3(a).

     "BB  SHARES"  shall mean the shares of Class B Common  Stock  purchased  by
Purchaser  pursuant  to Section  2.2  and/or the shares of Class A Common  Stock
acquired  upon the exercise of the Option  and/or the  mandatory  conversion  of
Class B Common Stock, as set forth in Section 2.3(a)(iii), owned by Purchaser on
the date of determination.

     "BB TERM" shall have the meaning set forth in Section 2.3(b).

     "BUSINESS  DAY"  means any day  except a  Saturday,  Sunday or other day on
which  commercial banks in either the State of New York or the State of Maryland
are authorized, required or permitted by law to close.

     "CAPITAL  STOCK"  of any  Person  means  any  and  all  shares,  interests,
participations  or other equivalents  (however  designated) of capital stock and
warrants, options and similar rights to acquire such capital stock.

     "CLASS A COMMON STOCK" means the Class A Common Stock,  $.001 par value, of
the Company.

     "CLASS B COMMON STOCK" means the Class B Common Stock,  $.001 par value, of
the Company.

     "CLOSING"  and  "Closing  Date" have the  meanings set forth in Section 2.4
hereof.

     "CODE" means the Internal Revenue Code of 1986, as amended.

     "COMMISSION" means the Securities and Exchange  Commission or any successor
thereof.

     "COMMON  STOCK" means the Class A Common Stock and the Class B Common Stock
of the Company.

                                     -E 44-

<PAGE>

     "EARNED  ADVERTISING  TIME" means $10,000,000 for each calendar year of the
BB Term,  except for any calendar year which begins after (a) the effective date
of a written  notice of termination  delivered by Purchaser  pursuant to Section
2.3(a)(ii)  hereof,  or (b)  receipt by the  Company of a written  notice of the
application of a credit  delivered by Purchaser  pursuant to Section  2.3(a)(vi)
hereof;  provided  that in no event shall the amount of such earned  Advertising
Time on the date of determination be less than $20,000,000.

     "EXCHANGE ACT" means the Securities  Exchange Act of 1934, as amended,  and
the rules and regulations of the Commission thereunder.

     "FINANCIAL  STATEMENTS"  shall have the  meaning  set forth in Section  3.9
hereof.

     "GOVERNMENTAL  BODY" means any Federal,  state,  municipal,  local or other
governmental   body,   department,   commission,   board,   bureau,   agency  or
instrumentality, political subdivision or taxing authority, domestic or foreign.

     "IN-KIND  SERVICES" and "IN-KIND VALUE" shall have the respective  meanings
set forth in Section 2.3(b).

     "IPO" means an initial public offering of the Common Stock by filing a Form
S-1 or SB-2 registration statement with the Commission.

     "LIEN" means any mortgage, pledge, security interest,  encumbrance, lien or
charge of any kind (including, without limitation, any conditional sale or other
title  retention  agreement  or  lease  in  the  nature  thereof,  any  sale  of
receivables  with recourse against the seller or any other person except account
debtors,  any filing or agreement to file a financing  statement as debtor under
the Uniform  Commercial  Code or any similar statute of any  jurisdiction  other
than to reflect  ownership  by a third party of  property  leased to the Company
under a  lease  which  is not in the  nature  of a  conditional  sale  or  title
retention agreement).

     "LIMITATION  DATE  "and  "LIMITATION  NOTICE"  shall  have  the  respective
meanings set forth in Section 2.3(b)(ii).

     "MATERIAL  ADVERSE  EFFECT" shall have the meaning  provided in Section 3.1
hereof.

     "NEW ERA"  means New Era  Foods,  Inc.,  a Nevada  corporation,  all of the
outstanding Capital Stock of which is owned by Synergy.

     "NOTE" shall have the meaning set forth in Section 5.1.

     "OPTION"  and "OPTION  AGREEMENT"  shall have the  respective  meanings set
forth in Section 2.3.

                                     -E 45-

<PAGE>

     "OPTION  SHARES"  shall  mean the  shares  of  Class A  Common  Stock to be
purchased by the Purchaser pursuant to the Option Agreement (upon closing on the
exercise  of the Option as to any shares of Class A  Common  Stock,  such shares
shall cease to be Option Shares).

     "PERMITS"  means all  permits,  licenses,  orders,  approvals,  franchises,
registrations and any other authorizations of any Governmental Body.

     "PERSON"  means  an  individual  or  a  corporation,   partnership,  trust,
incorporated or unincorporated association,  joint venture, joint stock company,
government  (or an agency or political  subdivision  thereof) or other entity of
any kind.

     "PHS GROUP" means PHS Group, Inc., a Pennsylvania  corporation,  all of the
outstanding Capital Stock of which is owned by New Era.

     "PHS  GROUP  INDEBTEDNESS"  means  the  indebtedness  of PHS  Group  in the
aggregate original  principal amount of $600,000,  evidenced by promissory notes
issued in favor of the investors.

     "PROMOS" shall have the meaning set forth in Section 2.3(a).

     "PURCHASE PRICE" shall have the meaning set forth in Section 2.2.

     "PURCHASER OPTIONS" shall have the meaning set forth in Section 2.7(c).

     "QUALIFIED  SALE" means a sale or transfer of at least  eighty (80%) of the
outstanding voting Capital Stock of the Company to a non-affiliated third party,
or a merger or consolidation of the Company with or into a non-affiliated  third
party who will  thereby own at least  eighty  (80%)  percent of the  outstanding
voting  capital  stock of the Company,  provided that the  non-affiliated  third
party,  after  such  sale,  merger  or  consolidation,  will not be  controlled,
directly or indirectly,  by any Person or Persons who,  immediately prior to the
merger or  consideration,  were  Affiliates  of the  Company or the  controlling
stockholders of the Company or such Affiliates,  or a sale or transfer of all or
substantially all of the assets of the Company to a non-affiliated third party.

     "REGISTRATION  RIGHTS" means the registration  rights of Purchaser pursuant
to Section 2.5, a description of which is set forth in Exhibit A hereto.

     "REQUIREMENT OF LAW" means any statute, law, ordinance,  rule,  regulation,
order decree, judicial or administrative decision or directive.

     "RESTRICTED  SECURITIES" means the BB Shares which may not be publicly sold
or transferred without registration under the Securities Act.

                                     -E 46-

<PAGE>

     "SEC REPORTS" means all forms,  reports and documents filed by Synergy with
the Commission pursuant to the Securities Act and the Exchange Act.

     "SECURITIES  ACT" means the  Securities  Act of 1933,  as amended,  and the
rules and regulations of the Commission thereunder.

     "SOP"  means the stock  option  plan  created by the  Company as more fully
described in Section 2.7. "State" means each of the states of the United States,
the District of Columbia and the Commonwealth of Puerto Rico.

     "SUBSIDIARY"  means,  with respect to any Person,  any corporation or other
entity of which a majority of the  capital  stock or other  ownership  interests
having  ordinary  voting  power to elect a majority of the board of directors or
other  persons  performing  similar  functions  are  at  the  time  directly  or
indirectly owned by such Person.

     "SYBR"  means  SYBR.COM  Inc.,  a  New  Jersey  corporation,   all  of  the
outstanding Capital Stock of which is owned by Synergy.

     "SYBR OPTIONS" shall have the meaning set forth in Section 2.7(c).

     "SYNERGY" means Synergy Brands Inc., a Delaware corporation.

     "SYNERGY  AGREEMENT"  means that certain Stock Purchase  Agreement  entered
into between the  Purchaser  and Synergy  providing for the issuance and sale by
Synergy,  and the purchase by  Purchaser,  of shares of common stock of Synergy,
upon the terms and conditions set forth therein.

     "TRANSACTION  DOCUMENTS" means,  collectively,  this Agreement,  the Option
Agreement and any other  instrument,  certificate,  agreement or other  document
executed or delivered in connection therewith.

     "UNEARNED  ADVERTISING TIME" means all Advertising Time which is not Earned
Advertising Time.

     SECTION 1.2.  Accounting  Terms.  All accounting  terms used herein and not
expressly defined in this Agreement shall have the respective  meanings given to
them in accordance with generally  accepted  accounting  principles applied on a
consistent basis.

                                     -E 47-

<PAGE>

                                   ARTICLE II
       PURCHASE, SALE AND TRANSFER OF COMMON STOCK; OPTION; CERTAIN RIGHTS

     SECTION 2.1.  Authorization of Common Stock. The Company has authorized the
issuance and sale of up to  50,000,000  shares of Common  Stock,  consisting  of
49,100,000  shares of Class A Common Stock and 900,000  shares of Class B Common
Stock,  of which  9,000,000  shares  of  Class A Common  Stock  are  issued  and
outstanding.

     SECTION  2.2.  Purchase  and Sale of Class B Common  Stock.  Subject to the
terms and  conditions set forth in this  Agreement,  the Company shall issue and
sell to the Purchaser and the Purchaser shall purchase 900,000 Shares of Class B
Common Stock,  constituting  fifty (50%) of the voting power of the Common Stock
issued and  outstanding  after giving effect to such purchase,  for an aggregate
subscription  price of $765,000,  payable in cash at the Closing (the  "Purchase
Price").

     SECTION  2.3.  Option to Purchase  Class A Stock.  Simultaneously  with the
purchase by the Purchaser of Class B Common Stock, the Company and the Purchaser
shall  enter  into  a  Class  A  Common  Stock  Option  Agreement  (the  "Option
Agreement"),  providing  for the grant by the  Company  to the  Purchaser  of an
option (the "Option")to purchase 8,100,000 shares of Class A Common Stock, to be
issued and sold by the Company  upon the terms and  conditions  set forth in the
form of Option Agreement  attached as Exhibit B hereto.  In consideration of the
grant of the Option, the Purchaser and the Company agree as follows:

     (a) the  Purchaser  agrees to provide  the  Company  $50,000,000,  of radio
and/or television  advertising (the  "Advertising") and promotional support (the
"Promos")  from  Purchaser's  unutilized  inventory of  Advertising  and Promos,
valued as if each spot was being sold at the then-current street rates (which is
net of commissions) at the time of the airing.  The Advertising and Promos shall
be supplied as available over the Purchaser's  various markets in a commercially
reasonable  manner.  The  airing  of all  Advertising  and  Promos  shall  be in
accordance  with  Purchaser's  standard terms and  conditions  applicable to the
airing of such Advertising and Promos, on those radio and/or television stations
from time to time owned, operated, or programmed by the Purchaser, or any of its
Subsidiaries. (The Advertising and Promos are collectively referred to herein as
the "Advertising  Time"). Both the Company and the Purchaser shall work together
in a commercially reasonable manner to effect the airing of Advertising Time for
the economic  benefit of each other.  Such Advertising Time may be used from the
date hereof until December 31, 2004 (the "BB Term"); subject to the following:

                                     -E 48-

<PAGE>

         (i)  the  Company  may not  utilize  more  than  $10,000,000  worth  of
Advertising Time in any one calendar year (except that the first year shall be a
fiscal year  commencing  on the Closing  Date and  terminating  on December  31,
2000),  except that the Company may carry-over unused  Advertising Time from all
previous calendar years and use the same until December 31, 2005; provided, that
(x) the total Advertising Time which may be utilized in any calendar year during
the BB Term may not exceed $15,000,000 (the "Annual Limitation"), (y) any amount
in excess of the Annual  Limitation  may be further  carried over to  subsequent
years  during  the BB Term,  and (z) the  total  Advertising  Time  which may be
utilized  in  the  calendar  year  ending  December  31,  2005  may  not  exceed
$10,000,000;

         (ii) the Purchaser may  terminate  its  obligation to provide  Unearned
Advertising  Time to the Company in any calendar years after calendar year 2001,
by providing at least ninety (90) days prior written  notice to the Company (the
"Notice Period"); provided, any Earned Advertising Time may not be terminated;

         (iii) As provided in the Option  Agreement,  (x) the Option can only be
exercised in integral  multiples of nine (9) shares of Class A Common Stock, and
(y) for each increment of nine (9) shares of Class A Common Stock purchased upon
exercise  of the  Option,  one (1)  share  of  Class B  Common  Stock  shall  be
automatically converted into one (1) share of Class A Common Stock;

         (iv) In the event the Purchaser  terminates  its  obligation to provide
Unearned Advertising Time to the Company under subsection (a)(ii), the following
shall occur on the last day of the Notice Period: (A) all Option shares that are
not vested as of that time pursuant to Section 2.6 of the Option Agreement shall
no longer be eligible  for vesting and  (B) the  Purchaser  shall  return to the
Company the number of Class B  Common  Stock  shares equal to the product of (1)
the Applicable Percentage multiplied by (2) 900,000.

As used herein,  the  "Applicable  Percentage" is the  percentage  determined by
dividing (1) the amount of  Purchaser's  Unearned  Advertising  Time  obligation
being terminated by Purchaser by (2) $50,000,000.

         (v)  notwithstanding  Purchaser's  right to terminate its obligation to
provide Unearned Advertising Time to the Company under subsection (a)(ii) above,
the Purchaser shall only be entitled to terminate such portion of its obligation
to provide Unearned  Advertising Time to the Company to the extent of the shares
of Class B Common Stock  returned to the Company as computed in subsection  (iv)
above.

         (vi) in the event  the  Company  either  (x)  completes  an IPO and the
Common Stock sold in the IPO  constitutes  less than one-third (?) of the issued
and outstanding  Capital Stock of the Company, or (y) completes a Qualified Sale
(such Qualified Sale for minimum gross proceeds of at least $100,000,000),  then
the  Purchaser  shall be entitled to apply,  upon written  notice to the Company
delivered within thirty (30) days after completion of the IPO or Qualified Sale,
as a credit  to its  obligation  to  provide  Unearned  Advertising  Time to the
Company, an amount equal to the lesser of:

              A. fifty percent (50%) of the gross proceeds raised in the IPO; or

              B. $30,000,000; or

              C. the amount of Unearned  Advertising Time as of the date of such
notice.
                                     -E 49-

<PAGE>

         (vii) the  Company  shall have the right to use any Earned  Advertising
Time until December 31, 2005, subject to the $10,000,000 limitation set forth in
Section  2.3(a)(i),  notwithstanding  any  termination  pursuant  to  subsection
2.3(a)(ii) or application of a credit pursuant to subsection 2.3(a)(vi); and

         (b) the  Purchaser  hereby  agrees to perform for the  Company,  at the
request  of the  Company,  certain  services  during  the BB Term (the  "In-Kind
Services"),  as more fully set forth on Schedule 2.3, up to an aggregate  amount
of $18,623,535  (the "In-Kind  Value") .  Notwithstanding  the amount of In-Kind
Services  stated in the  preceding  sentence and the value set forth on Schedule
2.3, the Company may utilize the In-Kind Services in an amount:

         (i) less than the In-Kind Value, without any recourse to, or additional
consideration from, the Purchaser or any of its Subsidiaries;

         (ii) greater than the In-Kind Value,  but only to the extent  permitted
by a further written agreement  between the parties hereto,  without any cost to
or  additional  consideration  from  the  Company  or any  of its  Subsidiaries.
Purchaser  shall have the  responsibility  to notify the Company in writing when
the  In-Kind  Value has been or is  expected  to be  exceeded  (the  "Limitation
Notice"), and notwithstanding any failure of the parties to reach such a further
written  agreement,  the  Company  shall have the right to  continue  to utilize
In-Kind  Services  in excess of the In- Kind Value  until the later of (A) three
(3) Business Days after the date of receipt of the Limitation Notice, or (B) the
effective date set forth therein (the "Limitation Date"), and shall further have
the right to complete,  after the Limitation  Date, any item or items of In-Kind
Services  commenced  prior  to the  Limitation  Date,  without  any  cost  to or
additional consideration from the Company or any of its Subsidiaries.

Upon any termination or exercise of an option pursuant to subsection  2.3(a)(ii)
or (vi) above, as the case may be, Purchaser shall have the further right,  upon
written notice to the Company, to terminate the remaining portion of the In-Kind
Services not theretofore used by the Company.

         (c) any  appropriate  numbers  or  calculations  in  this  Section 2.3,
including   without   limitation   the   multiple   of   shares   set  forth  in
Section 2.3(a)(iii),  shall be adjusted as  appropriate to effectuate the intent
of the parties evidenced by Section 4 of the Option  Agreement,  notwithstanding
that adjustments to such numbers or calculations  may not be expressly  provided
for in this Section 2.3 or in Section 4 of the Option Agreement.

                                     -E 50-

<PAGE>

     SECTION 2.4.  The Closing.  (a) The purchase and sale of the BB Shares will
take  place at a closing  (the  "Closing")  at the  offices of  Meltzer,  Lippe,
Goldstein & Schlissel, P.C., 190 Willis Avenue, Mineola, New York 11501, on such
date and time,  not later than November 23, 1999, as the parties shall  mutually
agree. The date of Closing is referred to herein as the "Closing Date."

         (b) On the Closing Date,  the Purchaser  shall deliver (i) by certified
or bank  check or by wire  transfer  to the  account  number  designated  by the
Company,  same day funds  (federal  funds) in an  amount  equal to the  Purchase
Price,  and (ii) a credit for Advertising  Time and In-Kind  Services in payment
for the Option, as set forth in Section 2.3(a) and 2.3(b), respectively.

         (c) On the Closing  Date,  the  Company  shall issue and deliver to the
Purchaser,  against  payment  of  the  Purchase  Price  therefor,   certificates
representing  the  number  of shares of Class B Common  Stock  purchased  by the
Purchaser  from the Company.  Each such  certificate  shall be registered in the
name  of the  Purchaser  or  such  nominee  name  as the  Purchaser  shall  have
designated in writing to the Company.

     SECTION 2.5.  Registration  Rights.  The Purchaser and SYBR each shall have
the right to have the shares of Class A  Common Stock owned by them  included in
any registration statements of the Company filed after the Closing Date relating
to public  offerings  of  securities,  except  for the IPO  (including,  but not
limited  to,   registration   statements  relating  to  secondary  offerings  of
securities by the Company,  but excluding  registration  statements  relating to
employee  benefit  plans or with respect to corporate  reorganizations  or other
transactions under Rule 145 of the Securities Act). A more complete  description
of such registration rights is set forth in Exhibit A hereto.

     SECTION 2.6. Board Presence.  For so long as the Purchaser holds issued and
outstanding  Common Stock  having at least thirty (30%)  percent of the votes of
all shares of Common Stock issued and outstanding,  SYBR will vote its shares of
Common  Stock for the  election of  one-half  (?) of the members of the Board of
Directors of the Company who are  designated  by the  Purchaser.  For so long as
SYBR or its Affiliates holds issued and outstanding Common Stock having at least
thirty  (30%)  percent  of the votes of all  shares of Common  Stock  issued and
outstanding, the Purchaser will vote its shares of Common Stock for the election
of the remaining one-half (?) of said members who are designated by SYBR or such
Affiliates.

     SECTION 2.7.  Protective  Provisions.  Without the affirmative  votes of at
least 66 2/3% of the outstanding shares of Common Stock, the Company will not:

         (a) issue,  sell or  transfer  any  additional  Capital  Stock,  except
pursuant to clause (c) below;

         (b) sell,  assign,  transfer or convey all or substantially  all of its
assets  to, or merge or  consolidate  with or into,  any Person  (other  than an
Affiliate of the Company),  except for a reincorporation merger or a merger that
does not result in a change in the ownership of the Company; or

                                     -E 51-

<PAGE>

         (c) grant  any  options,  warrants  or  rights  to  purchase,  or issue
securities  convertible  into,  Common  Stock,  other  than the Note;  provided,
however,  the Purchaser  agrees and consents to the creation by the Company of a
stock option plan (the "SOP"),  for the benefit of its  employees,  consultants,
officers, directors and independent contractors (e.g., the Purchaser), under the
following terms and conditions:

         (i) The SOP will be  substantially  in the form of  Exhibit C  attached
hereto, and will be adopted by the Board as promptly as possible on or after the
Closing Date (subject to stockholder approval within one (1) year of the date of
adoption);

         (ii) options to purchase  3,000,000  shares of Class A Common Stock may
be granted on or as promptly as possible  after the date of adoption of the SOP,
at an exercise price of $3.00 per share,  to employees,  consultants,  officers,
directors as  determined  solely by, and at the  discretion  of, SYBR (the "SYBR
Options"),  which shall include the option granted to the Advisor as provided in
Section 7.7 (the "Advisor Options");

         (iii)  non-qualified  options to purchase  the same number of shares of
Class A Common Stock,  and at the same exercise  price per share,  as constitute
the SYBR Options (the "Purchaser  Options") shall be granted to the Purchaser or
its designees  simultaneously with the grant of SYBR Options,  the recipients of
such Purchaser Options to be determined solely by, and at the discretion of, the
Purchaser;  provided,  such Purchaser Options shall only vest in accordance with
subsection (c)(iv)A. below;

         (iv) options  granted  pursuant to  subsections  (c)(ii) and (iii) (the
exercise  of which are  subject  the  limitations  imposed in Section  2.7(c)(v)
below) above,  shall fully vest,  commencing on the date of the granting of such
options, over a period of:

              A eight  years  for the  key  employees  listed  in  Schedule  2.7
              attached hereto, officers, directors, the holders of the Purchaser
              Options and the holders of the Advisor Options, at the rate of:

                   0%           -        after year one,
                   0%           -        after year two,
                 10%            -        after year three,
                 10%            -        after year four,
                 15%            -        after year five,
                 20%            -        after year six,
                 20%            -        after year seven, and
                 25%            -        after year eight;

              B five years for all other employees; at the rate of:

                  0%           -        after year one,
                10%            -        after year two,
                20%            -        after year three,
                30%            -        after year four, and
                40%            -        after year five.

              C Anything  to the  contrary  in  subsection  (c)(iv)A  or B above
              notwithstanding,  the  Purchaser  Options and the Advisor  Options
              shall not be subject to  termination  for any  reason,  except the
              expiration of the term of the applicable Option in accordance with
              its terms;

         (v) Optionees may not exercise  their options unless there is an IPO or
a Qualified Sale; and

         (vi) At no time  shall the number of  Purchaser  Options  exercised  be
permitted to exceed the number of SYBR Options exercised.

     SECTION 2.8. Transfer of Shares in the Company.  Until the occurrence of an
IPO or a Qualified  Sale (such  Qualified  Sale for minimum gross proceeds of at
least  $100,000,000),  neither  SYBR nor the  Purchaser  shall have the right to
sell, assign, convey or otherwise transfer any of the BB Shares or Option Shares
owned by it without  compliance with the Co-Sale Provisions set forth in Exhibit
D attached  hereto,  except  that,  without  such  compliance,  either party may
transfer  its  shares in the  Company  to a  wholly-owned  subsidiary,  or to an
Affiliate  which is  wholly-owned,  directly  or  indirectly,  by the  direct or
indirect parent, of such party.

                                     -E 52-

<PAGE>

                                   ARTICLE III
                  REPRESENTATIONS AND WARRANTIES OF THE COMPANY

        The Company hereby represents and warrants to the Purchaser that:

     SECTION 3.1. Organization, Standing, etc.. The Company (a) is a corporation
duly  organized,  validly  existing and in good  standing  under the laws of its
jurisdiction  of  incorporation  and  has  all  requisite  corporate  power  and
authority to own its assets and to carry on its business as presently  conducted
and (b) is duly  qualified as a foreign  corporation  to do business,  and is in
good standing,  in each jurisdiction where the nature of the properties owned or
leased by it, or the nature of its activities makes such  qualification and good
standing  necessary,  except  where the  absence of such  qualification  or good
standing would not have a material adverse effect on the condition (financial or
otherwise),  properties, assets, liabilities,  business or results of operations
(a  "Material  Adverse  Effect") of the Company.  The Company has all  requisite
power and authority to execute,  deliver and perform its obligations  under this
Agreement  and each of the  other  Transaction  Documents,  and to issue  the BB
Shares, in the manner and for the purpose contemplated by this Agreement.

     SECTION 3.2.  Authorization  and  Execution.  The  execution,  delivery and
performance of this Agreement and each of the other Transaction Documents by the
Company,  and the consummation by the Company of the  transactions  contemplated
hereby  and  thereby  have been duly and  validly  authorized  by all  necessary
corporate  action  on  the  part  of  the  Company.  Each  Transaction  Document
constitutes  a legal,  valid and binding  agreement  of the Company  enforceable
against the Company in accordance with its terms (except as  enforceability  may
be limited by (i) bankruptcy, insolvency,  reorganization,  moratorium and other
similar laws  relating to or affecting the rights of creditors  generally,  (ii)
equitable principles (whether considered in an action at law or in equity) which
provide,  among other  things,  that the  remedies of specific  performance  and
injunctive and other forms of equitable relief are subject to equitable defenses
and to the discretion of the court before which any proceedings  therefor may be
brought and (iii)  limitations  imposed upon the specific  enforceability of the
indemnification  provisions  in the  Registration  Rights set forth in Exhibit A
hereto under certain circumstances under state or federal law or court decisions
concerning  indemnification of a party against liability for its own wrongful or
negligent acts or where such indemnification is contrary to public policy.

     SECTION 3.3. Governmental Authorizations. The execution and delivery by the
Company of this Agreement and each other  Transaction  Document and the issuance
of and sale of the BB Shares by the Company, do not, and the consummation of the
transactions  contemplated  hereby and thereby will not,  require any  approval,
consent,  waiver  or  authorization  of, or filing  or  registration  with,  any
Governmental Body or third Person.

                                     -E 53-

<PAGE>

     SECTION 3.4. Non-Contravention.  The Company is not in violation or default
of any provisions of its Articles of  Incorporation  or By-Laws.  The Company is
not in  violation  or  default  in any  material  respect  under any  provision,
instrument,  judgment, order, writ, decree, contract or agreement to which it is
a party or by which it is bound or of any  Requirement  of Law applicable to the
Company, which violation or default could result in a Material Adverse Effect on
the Company. The execution,  delivery and performance of this Agreement and each
of the  other  Transaction  Documents,  the  consummation  of  the  transactions
contemplated hereby and thereby (including, without limitation, the issuance and
sale of the BB Shares) will not contravene or result in any such violation or be
in conflict with or  constitute a default under (or an event which,  with notice
or lapse of time,  or both  would  conflict  with or  constitute  or result in a
default under) any such provision,  instrument,  judgment,  order, writ, decree,
contract or agreement or require any consent, waiver or approval thereunder,  or
constitute  an event that results in the creation of any Lien upon any assets of
the Company.

     SECTION  3.5.  Capitalization.  (a) The  authorized  Capital  Stock  of the
Company consists of 50,000,000 shares of Common Stock,  consisting of 49,100,000
shares  of  Class  A  Common  Stock,  of  which  9,000,000  shares  are  issued,
outstanding and owned by SYBR, and 900,000 shares of Class B Common Stock,  none
of which are  outstanding.  Other than the SOP, the Note,  the Option and as set
forth in  Schedule  3.5,  there are no  outstanding  securities  of the  Company
convertible into or evidencing the right to purchase or subscribe for any shares
of Capital Stock of the Company, there are no outstanding or authorized options,
warrants, calls,  subscriptions,  subscription rights,  commitments or any other
agreements  of any character  obligating  the Company to issue any shares of its
Capital Stock or any  securities  convertible  into or  evidencing  the right to
purchase or subscribe for any shares of such stock,  and there are no agreements
or understandings with respect to the voting,  sale, transfer or registration of
any  shares  of  Capital  Stock  of the  Company.  (b)  All of  the  issued  and
outstanding shares of Capital Stock of the Company are duly authorized,  validly
issued,  fully paid and  nonassessable.  The shares of Common Stock to be issued
pursuant  to this  Agreement,  will  be,  upon  receipt  by the  Company  of the
consideration  therefor, (i) validly issued, fully paid and nonassessable,  (ii)
free and clear of all Liens,  other than any created by the holder thereof,  and
(iii)  assuming  that the  representations  and  warranties  of the Purchaser in
Article IV hereof are true and correct, issued in compliance with all applicable
federal and state securities laws, as presently in effect.

     SECTION 3.6.  Subsidiaries.  The Company does not own or hold,  directly or
indirectly,  any Capital Stock or equity security of, or any equity interest in,
any  corporation,  partnership or other business  entity (except PHS Group after
the transfer referred to in Section 5.1(d)).

                                     -E 54-

<PAGE>

     SECTION 3.7.  Litigation.  Except as set forth in Schedule 3.7, there is no
action,  suit,  proceeding or investigation  pending or, to the knowledge of the
Company,  threatened  against  the  Company,  nor is  there  any  basis  for the
foregoing.  No such action,  suit,  proceeding  or  investigation  questions the
validity of the Transaction  Documents or the right of the Company to enter into
them, or to consummate the transactions contemplated hereby or thereby, or could
reasonably be expected,  individually  or in the  aggregate,  to have a Material
Adverse  Effect on the  Company.  The  Company  is not a party or subject to the
provisions of any order,  writ,  injunction,  judgment or decree of any court or
governmental  agency or  instrumentality,  which could  reasonably  be expected,
individually  or in the  aggregate,  to have a  Material  Adverse  Effect on the
Company.

     SECTION  3.8.  Investment  Company.  The Company is not and,  after  giving
effect to the sale and  issuance of the BB Shares  pursuant  to this  Agreement,
will not be, an "investment company" or a company "controlled" by an "investment
company" within the meaning of the Investment Company Act of 1940, as amended.


     SECTION 3.9. Intellectual Property. The Company owns or has the valid right
to use all patents,  trademarks, trade names, brand names, service marks, domain
names, logos and copyrights (including registrations and applications), licenses
or  royalty  agreements  ("Intellectual  Property")  used in the  conduct of its
business  as  currently  conducted,  free and clear of all  encumbrances  of any
nature,  a listing of which is set forth in Schedule  3.9 attached  hereto.  The
Company has not received,  during any period for which the applicable statute of
limitations  has not yet expired,  written notice of any claims  relating to the
validity, enforceability, ownership or use of any Intellectual Property.

     SECTION 3.10. Financial Statements. The financial statements of the Company
included in the SEC Reports  filed by Synergy  since  January 1,  1997 have been
provided or made available to the Purchaser and were prepared in conformity with
generally accepted  accounting  principles  consistently  applied throughout the
periods  specified  therein,  and present  fairly the financial  position of the
Company  as at and for the  periods  set forth  therein.  Except as set forth on
Schedule 3.10  hereto,  in any filings by Synergy with the Commission or in said
financial  statements,  since  December 31, 1998 there has been no change in the
business,  financial condition,  operations or results of operations which would
have a Material Adverse Affect with respect to the Company.

     SECTION 3.11.  Employment  Agreements.  Other than for the obligation to at
will  employees  for the payment of salaries or hourly  wages,  except as may be
disclosed  in any  filings by Synergy  with the  Commission,  the Company is not
currently a party to any  employment or  compensation  agreement with any of its
employees,  including  any  of  its  officers,  nor is it  obligated  under  any
incentive compensation plan or policy.

     SECTION 3.12. Real Property.  The Company owns no real property and, to the
best  of its  knowledge,  is not in  default  of any of the  material  terms  or
conditions of any leases of real property to which it is a party.

                                     -E 55-

<PAGE>

     SECTION 3.13. Tax Matters.  Except as set forth on Schedule 3.13 hereto, in
any  filing  by  Synergy  with the  Commission,  or in the  Company's  financial
statements:

         (a) All Federal and state income, sales and use, payroll,  withholding,
employment, social security and workers compensation tax returns ("Tax Returns")
required to be filed by or with  respect to the Company have been filed when due
in a timely  fashion,  or valid  extensions  of the time to file  have been duly
obtained, and all such Tax Returns are true, correct and complete.

         (b) The Company has paid in full on a timely basis all Taxes owed by it
except  to  the  extent  being  contested  in  good  faith  and  by  appropriate
proceedings.

     SECTION 3.14.  Employee  Benefit Plans.  With respect,  as  applicable,  to
Benefit Plans and Benefit  Arrangements  neither Company nor any ERISA Affiliate
has ever maintained or contributed to any Qualified Plans. As used herein:

"Benefit Arrangement" shall mean any benefit arrangement,  obligation, custom or
practice,  whether or not legally enforceable,  to provide benefits,  other than
salary, as compensation for services  rendered,  to present or former directors,
employees,  agents,  or  independent  contractors,  other  than any  obligation,
arrangement,  custom or  practice  that is a  Benefit  Plan,  including  without
limitation,  employment agreements, severance agreements, executive compensation
arrangements,  including  but not  limited to stock  options,  restricted  stock
rights and performance unit awards,  incentive  programs or  arrangements,  sick
leave,  vacation pay,  several pay  policies,  plant  closing  benefits,  salary
continuation  for  disability,  consulting or other  compensation  arrangements,
workers' compensation, retirement, deferred compensation, bonus, stock purchase,
hospitalization,  medical insurance,  life insurance,  tuition  reimbursement or
scholarship  programs,  employee  discounts,  employee loans,  employee  banking
privileges,  any  plans  subject  to  Section 125  of the  code,  and any  plans
providing  benefits or  payments in the event of a change of control,  change in
ownership or sale of a substantial  portion (including all or substantially all)
of the assets of any business or portion  thereof,  in each case with respect to
any present or former employees, directors or agents.

"Benefit Plan" shall have the meaning given in Section 3(3) of ERISA.

"ERISA" means the Employee Retirement Income Security Act of 1974, as amended.

"ERISA  Affiliate" shall mean any Person that together with the Company would be
or was at any time treated as a single employer under Section 414 of the Code or
Section 4001 of ERISA and any general partnership of which the Company is or has
been a general partner.

"Qualified Plan" shall mean any Company Plan that meets, purports to meet, or is
intended to meet the requirements of Section 401(a) of the Code.


                                   ARTICLE IV
                   REPRESENTATIONS AND WARRANTIES OF PURCHASER

     SECTION 4.1.  Organization,  Standing,  etc.. Each of the Purchaser and its
Subsidiaries (a) is a corporation  duly organized,  validly existing and in good
standing  under  the  laws  of its  jurisdiction  of  incorporation  and has all
requisite  corporate  power and  authority to own its assets and to carry on its
business  as  presently  conducted  and  (b)  is  duly  qualified  as a  foreign

                                     -E 56-

<PAGE>

corporation to do business,  and is in good standing, in each jurisdiction where
the  nature  of the  properties  owned or  leased  by it,  or the  nature of its
activities makes such  qualification and good standing  necessary,  except where
the absence of such  qualification  or good  standing  would not have a Material
Adverse  Effect on the Purchaser  and its  Subsidiaries,  taken as a whole.  The
Purchaser  has all requisite  power and  authority  (x) to execute,  deliver and
perform its obligations  under this Agreement and each of the other  Transaction
Documents,  and (y) to purchase the BB Shares, in the manner and for the purpose
contemplated by this Agreement.

     SECTION 4.2.  Authorization  and  Execution.  The  execution,  delivery and
performance of this Agreement and each of the other Transaction Documents by the
Purchaser and the consummation by the Purchaser of the transactions contemplated
hereby  and  thereby  have been duly and  validly  authorized  by all  necessary
corporate  action  on the  part  of the  Purchaser.  Each  Transaction  Document
constitutes a legal,  valid and binding  agreement of the Purchaser  enforceable
against the Purchaser in accordance with its terms (except as enforceability may
be limited by (a) bankruptcy, insolvency,  reorganization,  moratorium and other
similar laws  relating to or affecting  the rights of creditors  generally,  (b)
equitable principles (whether considered in an action at law or in equity) which
provide,  among other  things,  that the  remedies of specific  performance  and
injunctive and other forms of equitable relief are subject to equitable defenses
and to the discretion of the court before which any proceedings  therefor may be
brought and (c)  limitations  imposed  upon the specific  enforceability  of the
indemnification  provisions  in the  Registration  Rights set forth in Exhibit A
hereto under certain circumstances under state or federal law or court decisions
concerning  indemnification of a party against liability for its own wrongful or
negligent acts or where such indemnification is contrary to public policy.

     SECTION 4.3. Governmental Authorizations. The execution and delivery by the
Purchaser of this Agreement and each other Transaction Document and the purchase
of the  BB  Shares  by the  Purchaser,  do  not,  and  the  consummation  of the
transactions  contemplated  hereby and thereby will not,  require any  approval,
consent,  waiver  or  authorization  of, or filing  or  registration  with,  any
Governmental Body or third Person.

                                     -E 57-
<PAGE>

     SECTION  4.4.  Non-Contravention.  Neither  the  Purchaser  nor  any of its
Subsidiaries  is in  violation or default of any  provisions  of its Articles of
Incorporation or the By-Laws.  Neither the Purchaser nor any of its Subsidiaries
is in  violation  or  default  in any  material  respect  under  any  provision,
instrument,  judgment, order, writ, decree, contract or agreement to which it is
a party or by which it is bound or of any  Requirement  of Law applicable to the
Purchaser or its  Subsidiaries,  which  violation  or default  could result in a
Material  Adverse  Effect.  The  execution,  delivery  and  performance  of this
Agreement and each of the other Transaction  Documents,  the consummation of the
transactions contemplated hereby and thereby (including, without limitation, the
issuance  and sale of the BB Shares) will not  contravene  or result in any such
violation  or be in conflict  with or  constitute  a default  under (or an event
which,  with notice or lapse of time, or both would  conflict with or constitute
or result in a default under) any such provision,  instrument,  judgment, order,
writ, decree,  contract or agreement or require any consent,  waiver or approval
thereunder, or constitute an event that results in the creation of any Lien upon
any assets of the Purchaser or any of its Subsidiaries.

     SECTION 4.5. Private  Placement.  (a) The Purchaser  understands and agrees
with the Company  that (i) the offer and sale of the BB Shares is intended to be
exempt from registration under the Securities Act by virtue of the provisions of
Section 4(2) of the Securities Act and (ii) there is no existing public or other
market for the BB Shares and there can be no assurance  that the Purchaser  will
be able to sell or dispose of the BB Shares.

         (b) The Purchaser represents and warrants to the Company that:

         (i) the BB Shares to be acquired by it pursuant to this  Agreement  are
being  acquired  for its own account and without a view to the  distribution  or
resale of the BB Shares or any interest therein; provided that the provisions of
this Section shall not prejudice the  Purchaser's  right at all times to sell or
otherwise  dispose  of all or any  part  of the BB  Shares  so  acquired  by the
Purchaser  pursuant to a  registration  under the Securities Act or an exemption
from such registration available under the Securities Act;

         (ii) the Purchaser is an "Accredited  Investor" as such term is defined
in Rule 501 of Regulation D promulgated by the  Commission  under the Securities
Act; and

         (iii) the  Purchaser  is not a broker or dealer (as defined in Sections
3(a)(4)  and  3(a)(5) of the  Exchange  Act),  member of a  national  securities
exchange,  or person  associated  with a broker or dealer as  defined in Section
3(a)(18) of the Exchange Act, other than a business entity  controlling or under
common control with such broker, dealer, member or associated person.

                                     -E 58-

<PAGE>

         (c) The Purchaser further represents that:

         (i) the  Purchaser has such  knowledge and  experience in financial and
business  matters so as to be capable of evaluating  the merits and risks of its
investment in the BB Shares and the Purchaser is capable of bearing the economic
risks of such  investment  and is able to bear a complete loss of its investment
in the BB Shares; and

         (ii) In evaluating  the  suitability of an investment in the BB Shares,
the  Purchaser  has not relied  upon any  representations  or other  information
(whether  oral or written) made by or on behalf of the Company other than as set
forth in the SEC Reports, this Agreement and the other Transaction Documents.


                                    ARTICLE V
                CONDITIONS PRECEDENT TO CLOSING BY THE PURCHASER

     SECTION 5.1. The  obligation of the Purchaser to purchase the BB Shares and
complete the transactions  contemplated hereby is subject to the satisfaction or
waiver  by  Purchaser,  in it  sole  discretion,  of  the  following  conditions
precedent:

         (a) the Company shall have delivered to the Purchaser the following:

         (i) such  counterpart  original  and  certified or other copies of this
Agreement and the Option Agreement as the Purchaser shall reasonably request;

         (ii) stock certificates representing the shares of Class B Common Stock
being purchased on the Closing Date as set forth in Section 2.2; and

         (iii) a certificate  of an authorized  officer of the Company as to the
truth and accuracy of the  representations  and  warranties set forth in Article
III, the performance of all conditions  required to be performed by the Company,
and such other  matters as counsel for the  Purchaser  may  reasonably  request,
which matters shall be customary for  transactions  of the type  contemplated by
this Agreement;

         (b) there  shall  have been no change  in the  financial  condition  or
results of operations of the Company which shall have a Material  Adverse Effect
on the Company, taken as a whole, since the date of this Agreement;

         (c) the closing shall have occurred under the Synergy Agreement;

                                     -E 59-

<PAGE>

         (d) New Era shall have  contributed  all of the issued and  outstanding
shares  of  PHS  Group  to  the  Company  in  exchange  for  an  8%  Convertible
Subordinated  Note made by the  Company  in favor of New Era (the  "Note")  in a
principal  amount equal to the net tangible book value of PHS Group,  determined
after giving effect to the exchange of the PHS Group  Indebtedness,  as provided
in clause (e) below;  provided,  that (i) such net tangible  book value shall be
equal to the  lesser of (x)  $750,000,  or (y) the amount of net  tangible  book
value set forth in the  audited  balance  sheet of PHS Group for the fiscal year
ended  December 31, 1999,  and (ii)  promptly  upon  completion of the foregoing
audit, if the amount of net tangible book value shall be less than $750,000, the
principal  amount of the Note shall be appropriately  adjusted.  The form of the
Note is attached hereto as Exhibit E;

         (e) the aggregate  principal amount of the PHS Group Indebtedness shall
have been exchanged for  newly-issued  shares of common stock of Synergy,  at an
exchange ratio of $1.00 per share,  and all security  interests on the assets of
PHS Group shall have been duly terminated;

         (f) the Company shall have entered into Non-Competition and Proprietary
Information  Agreements  with  Thomas J.  Barbella,  Al Burgio  and Gene  Nagel,
respectively, substantially in the form set forth in Exhibit F hereto.

         (g) Synergy and the Purchaser shall have entered into a Non-Competition
Agreement  with the  Company,  substantially  in the form set forth in Exhibit G
hereto.


                                   ARTICLE VI
                 CONDITIONS PRECEDENT TO CLOSING BY THE COMPANY

     SECTION 6.1. The  obligation of the Company to issue and sell BB Shares and
complete the transactions  contemplated hereby is subject to the satisfaction or
waiver  by the  Company,  in it sole  discretion,  of the  following  conditions
precedent:

         (a) the Purchaser shall have delivered to the Company the following:

         (i) the Purchase Price, as provided in Section 2.4(b);

         (ii) evidence of the credits for Advertising Time and In-Kind Services,
as provided in Section 2.3 hereof,  satisfactory  in form and  substance  to the
Company;

         (iii) a certificate of an authorized officer of the Purchaser as to the
truth and accuracy of the  representations  and  warranties set forth in Article
IV, the performance of all conditions required to be performed by the Purchaser,
and such other matters as counsel for the Company may reasonably request,  which
matters shall be customary for  transactions  of the type  contemplated  by this
Agreement; and

         (b) the Closing shall have occurred under the Synergy Agreement.

                                     -E 60-

<PAGE>

                                   ARTICLE VII
                                  MISCELLANEOUS

     SECTION 7.1. Legends; Opinions Requirement. (a) The certificates evidencing
the Common Stock and each certificate issued in transfer thereof,  will bear the
following  legend and any applicable  legend  required by any other  Transaction
Document:

              "THESE  SECURITIES HAVE NOT BEEN  REGISTERED  UNDER THE SECURITIES
              ACT OF 1933, AS AMENDED, OR THE SECURITIES LAWS OF ANY STATE. THEY
              MAY NOT BE SOLD,  OFFERED FOR SALE, PLEDGED OR HYPOTHECATED IN THE
              ABSENCE OF A REGISTRATION IN EFFECT WITH RESPECT TO THE SECURITIES
              OR AN EXEMPTION BEING APPLICABLE UNDER THE ACT."

         If the  Purchaser  desires to sell or  otherwise  dispose of all or any
part of the BB Shares owned by it under an exemption from registration under the
Securities Act, and if requested by the Company,  the Purchaser shall deliver to
the Company an opinion of counsel,  which may be counsel for the  Company,  that
such exemption is available.

         (b) The  certificates  evidencing  the  Class B  Common  Stock and each
certificate issued in transfer thereof, will bear the following legend:

              "THE CLASS B COMMON STOCK EVIDENCED HEREBY IS SUBJECT TO MANDATORY
              CONVERSION  INTO CLASS A COMMON STOCK,  PAR VALUE $.001 PER SHARE,
              OF BEAUTYBUYS.COM  INC. (THE "COMPANY") UPON THE TERMS AND SUBJECT
              TO THE CONDITIONS SET FORTH IN THAT CERTAIN OPTION AGREEMENT DATED
              AS OF NOVEMBER 23, 1999 BETWEEN THE COMPANY AND SINCLAIR BROADCAST
              GROUP,  INC., A COPY OF WHICH IS AVAILABLE  FOR  INSPECTION AT THE
              OFFICES OF THE COMPANY."

                                     -E 61-

<PAGE>

     SECTION  7.2.  Register of  Securities.  The Company or its duly  appointed
agent shall maintain a separate register for the Common Stock, in which it shall
register  the issue and sale of all such BB Shares.  All  transfers of BB Shares
shall be recorded on the register  maintained  by the Company or its agent,  and
the Company shall be entitled to regard the  registered  holder of the BB Shares
as the actual  holder of the BB Shares so  registered  until the  Company or its
agent is required to record a transfer of the BB Shares on its register. Subject
to Section 7.3 hereof,  the Company or its agent shall be required to record any
such transfer when it receives such security to be transferred duly and properly
endorsed by the registered  holder thereof or by its attorney duly authorized in
writing.

     SECTION  7.3.  Removal of  Legend.  Any legend  endorsed  on a  certificate
pursuant to Section 7.1(a) hereof, and any stop transfer instructions and record
notations  with respect  thereto  shall be removed and the Company shall issue a
certificate  without  such  legend to the  holder  thereof at such time as (a) a
registration  statement with respect to the sale of such  securities  shall have
become  effective under the Securities Act and such  securities  shall have been
disposed of in accordance with such registration statement,  (b) such securities
shall have been distributed to the public pursuant to Rule 144 (or any successor
provision)  promulgated by the Commission  under the Securities Act, or (c) such
securities are otherwise sold in a transaction  exempt from the registration and
prospectus  delivery  requirements  of the  Securities  Act under  Section  4(1)
thereof so that all transfer  restrictions  with respect to such  securities are
removed  upon the  consummation  of such sale and the seller of such  securities
provides  the  Company  an opinion  of  counsel  (which  may be counsel  for the
Company),  which shall be in form and  content  reasonably  satisfactory  to the
Company,  to the  effect  that such  securities  in the  hands of the  purchaser
thereof are freely  transferable  without  restriction or registration under the
Securities Act in any public or private transaction.

     SECTION  7.4.  Rule 144.  The  Company  agrees to timely  file the  reports
required to be filed by it under the Securities Act and the Exchange Act and the
rules and  regulations  adopted  by the  Commission  thereunder,  to the  extent
required  from time to time to enable  the  Purchaser  to sell  shares of Common
Stock  and the  shares of  Common  Stock  into  which  the  Common  Stock may be
converted without registration under the Securities Act within the limitation of
the exemptions provided in (a) Rule 144 promulgated under the Securities Act, as
such  Rule  may be  amended  from  time  to  time,  or (b) any  similar  rule or
regulation  hereafter  adopted  by  the  Commission.  Upon  the  request  of the
Purchaser,  the Company  will  deliver a written  statement as to whether it has
complied with such requirements.


                                     -E 62-

<PAGE>

     SECTION 7.5. Notices.  All notices,  advises and communications to be given
or  otherwise  made to any  party  to  this  Agreement  shall  be  deemed  to be
sufficient  if  contained  in a  written  instrument  delivered  in  person,  by
facsimile  confirmed by  telecopier  answerback,  sent by air courier or sent by
first class  registered or certified mail,  postage  prepaid,  addressed to such
party at the address set forth below or at such other  address as may  hereafter
be designated in writing by the addressee to the other parties listed below:

If to the Company:         BeautyBuys.com Inc.
                           40 Underhill Boulevard
                           Syosset, New York 11791-0996
                           Attn: Chief Executive Officer
                           Tel:     (516) 682-1980
                           Fax:     (516) 682-1990

with a copy to:            Meltzer, Lippe, Goldstein & Schlissel, P.C.
                           190 Willis Avenue
                           Mineola, New York  11501
                           Attention: Richard Lippe, Esq.
                           Tel:     (516) 747-0300
                           Fax:     (516) 747-0653
                           E-mail:[email protected]
and
                           Randall J. Perry, Esq.
                           44 Union Avenue
                           Rutherford, NJ 07070
                           Tel:     (201) 939-7200
                           Fax:     (201) 939-7348
                           E-mail:[email protected]

                                     -E 62-

<PAGE>

If to the Purchaser:       Sinclair Broadcast Group,Inc.
                           10706 Beaver Dam Road
                           Cockeysville, MD 21030
                           Attn: President
                           Tel:     (410) 568-1506
                           Fax:     (410) 568-1533

With a copy to:            Sinclair Broadcast Group,Inc.
                           10706 Beaver Dam Road
                           Cockeysville, MD 21030
                           Attn: General Counsel
                           Tel:     (410) 568-1506
                           Fax:     (410) 568-1533

and a copy to:             Thomas & Libowitz
                           100 Light Street, Suite 1100
                           Baltimore, MD 21202-1053
                           Attn: Steven A. Thomas, Esq.
                           Tel:     (410) 752-2468
                           Fax:     (410) 752-2046
                           E-mail:[email protected]

All such  notices,  advises  and  communications  shall be  deemed  to have been
received,  (a) in the case of personal  delivery,  on the date of such delivery,
(b) in the case of  delivery  by  facsimile,  on the date of such  delivery  and
receipt of telecopier answerback, (c) in the case of delivery by air courier, on
the business day  following  the day of dispatch and (d) in the case of mailing,
on the third business day following such mailing.

     SECTION 7.6. Confidentiality.  Except as and to the extent required by law,
the Purchaser shall not disclose or use, and will direct its representatives not
to disclose or use to the  detriment of the Company or any of its  Subsidiaries,
any  confidential  information (as defined below) with respect to the Company or
any of its Subsidiaries, furnished, or to be furnished, by either the Company or


                                     -E 63-

<PAGE>

any of its Subsidiaries, or their respective representatives to the Purchaser or
its  representatives  at anytime or in any manner other than in connection  with
the Purchaser's  evaluation of the transactions proposed by this Agreement.  For
the purposes of this paragraph, "Confidential Information" means any information
about either the Company or any of its Subsidiaries  stamped  "Confidential"  or
identified  in writing  as such to the  Purchaser  by the  Company or any of its
Subsidiaries promptly following its disclosure, unless:

         (a)  such   information   is  already   known  to   Purchaser   or  its
representatives  or to  others  not  bound  by duty of  confidentiality  or such
information   becomes  publicly   available  through  no  fault  of  Purchaser's
representatives; or

         (b) the use of such  information  is necessary or appropriate in making
and filing or obtaining any consent or approval required for the consummation of
the acquisition of the BB Shares; or

         (c) The  furnishing  of use of such  information  as required by, or is
necessary or appropriate in connection with, legal proceedings.

         Upon the  termination of this  Agreement and at the written  request of
the Company or any of its  Subsidiaries,  the Purchaser will promptly  return to
the requesting party or, at the requesting  party's express  direction,  destroy
and  Confidential  Information  in its  possession and certify in writing to the
issuer that it has done so.

     SECTION  7.7.  Brokers;   Finders.  The  Company  and  the  Purchaser  each
represents  and warrants  that it has dealt with no broker,  finder,  commission
agent or  advisor  in  connection  with the  transactions  contemplated  by this
Agreement  or the Synergy  Agreement,  except that the Company has so dealt with
Capital Vision Group,  Inc. (the "Advisor").  The Company and the Purchaser each
agrees to  indemnify,  defend and hold  harmless the other against any brokerage
fee, commission, finder's fee, or financial advisory fee due to any person, firm
or corporation  acting on the indemnifying  party's or the indemnifying  party's
principals or employees behalf in connection with the transactions  contemplated
by this  Agreement.  The Company shall be solely  responsible for the payment of
all  compensation  due to the Advisor in connection with its services  hereunder
and under the Synergy  Agreement,  which amount shall be paid by delivery to the
Advisor or its  designees  of an option to  purchase  800,000  shares of Class A
Common  Stock  pursuant  to  the  SOP,  such  option  to  be  granted  from  the
SYBR Options.

     SECTION 7.8. Tax Reporting.  For federal income tax reporting purposes, the
parties  shall  consistently  treat the  Option as an option  without a "readily
ascertainable fair market value",  that is issued in exchange for services under
the rule set forth in section 1.83-7 of the U.S. Treasury Regulations.

                                     -E 64-

<PAGE>

     SECTION 7.9. Transaction Expenses.  Neither Synergy nor the Purchaser,  nor
any of their  respective  Affiliates,  will charge or bill the  Company  for, or
collect or seek to collect from the Company,  for any services or goods rendered
or sold to the Company,  except (a) as expressly provided for in this Agreement,
(b) either party may bill, collect or seek to collect for out-of-pocket expenses
actually paid by such party on behalf of the Company,  such as equipment  rental
fees,  modeling fees,  etc., and (c) with the prior written consent of the other
party. The provisions of this Section 7.9 shall terminate upon the occurrence of
an IPO or a Qualified Sale.

     SECTION 7.10. Amendment;  Waiver. Neither this Agreement, nor any provision
hereof, may be amended,  modified,  supplemented or waived,  except by a written
instrument executed by the Company and the Purchaser.

     SECTION 7.11.  Survival of  Representations  and Warranties;  Covenants and
Agreements.  (a) All  representations  and warranties made in, pursuant to or in
connection with, this Agreement shall survive the execution and delivery of this
Agreement,  any investigation at any time made by or on behalf of the Purchaser,
and the sale and purchase of the Common Stock and payment  therefor for a period
of one year from the Closing Date.

         (b) All covenants and agreements of the parties made in, pursuant to or
in connection with, this Agreement shall survive the Closing,  except (i) to the
extent by their terms they are not  intended to  survive,  or (ii) as  otherwise
expressly set forth herein or agreed in writing by the parties.


                                     -E 65-

<PAGE>

     SECTION  7.12.  Severability.  Whenever  possible,  each  provision of this
Agreement shall be interpreted in such manner as to be effective and valid under
applicable  law, but if any provision of this Agreement is held to be prohibited
by or invalid under  applicable law, such provision will be ineffective  only to
the extent of such prohibition or invalidity, without invalidating the remainder
of this Agreement.

     SECTION 7.13.  Headings;  Exhibits.  (a) The Section headings  contained in
this Agreement are solely for  convenience of reference and shall not affect the
meaning or interpretation of this Agreement or any term or prevision hereof.

         (b) The  Exhibits  attached  hereto are a part of this  Agreement as if
fully set forth herein.

     SECTION 7.14.  Entire  Agreement.  This  Agreement and the other  documents
delivered  pursuant  hereto  constitute  the full and entire  understanding  and
agreement  between the parties  with  regard to the  subject  matter  hereof and
thereof and supersede and cancel all prior representations,  alleged warranties,
statements,  negotiations,  undertakings, letters, acceptances,  understandings,
contracts  and  communications,  whether  verbal or  written,  among the parties
hereto and thereto or their  respective  agents with respect to or in connection
with the subject matter hereof.

     SECTION 7.15. Successors and Assigns.  Except as otherwise provided herein,
the  provisions  hereof shall inure to the benefit of, and be binding upon,  the
permitted  successors  and assigns of the  parties  hereto,  including,  without
limitation,  each transferee of all or any portion of the Common Stock. No party
hereto may assign its rights or delegate its  obligations  under this  Agreement
without the prior  written  consent of the other party  hereto,  except that the
Purchaser  may  assign  this   Agreement  to  any  of  its  direct  or  indirect
Subsidiaries;  provided, the Purchaser shall continue to be liable for all terms
and provisions of this Agreement.

     SECTION  7.16.  Choice of Law.  THIS  AGREEMENT  SHALL BE GOVERNED  BY, AND
CONSTRUED IN ACCORDANCE  WITH,  THE LAWS OF THE STATE OF NEW YORK  APPLICABLE TO
CONTRACTS MADE AND PERFORMED THEREIN BY AND AMONG RESIDENTS OF SUCH STATE.

     SECTION 7.17. Counterparts. This Agreement may be executed in any number of
counterparts and by different parties hereto in separate counterparts,  with the
same  effect  as  if  all  parties  had  signed  the  same  document.  All  such
counterparts shall be deemed an original,  shall be construed together and shall
constitute one and the same instrument.

     IN WITNESS WHEREOF,  the undersigned have executed this Agreement as of the
date written above.

                                        COMPANY:
                                        BEAUTYBUYS.COM INC.


                                        By:
                                           ----------------------------
                                           Name:
                                           Title:

                                         PURCHASER:
                                         SINCLAIR BROADCAST GROUP, INC.


                                         By:
                                            ----------------------------
                                            Name:
                                            Title:

                                         SYBR.COM INC. (for purposes of
                                         Sections 2.6 and 2.8 only)

                                         By:
                                            -----------------------------
                                             Name:
                                             Title:

                                     -E 66-

<PAGE>

                                  Schedule 2.3
                                In Kind Services

1.       Media Planning and Media Buying - media  planning and media buying,  to
         be provided as  available  and as needed to the Company by employees or
         agents  of  the  Purchaser  reasonably  acceptable  to  the  Company  -
         $1,764,707.

2.       Commercial  Production - commercial  production  (average of 8 separate
         commercials each year) at the facilities or studios of the Purchaser or
         any of its direct or indirect subsidiaries, valued at $200,000.

3.       Commercial  Distribution  - commercial  distribution  to any and all of
         radio and television stations licensed,  owned or operated by Purchaser
         or any of its direct or indirect subsidiaries, valued at $10,000.

4.       Web  Site  Advertising  - web  site  advertising  on  any  and  all  of
         Purchaser's  web  sites,  or the  web  sites  of any of its  direct  or
         indirect   subsidiaries,    including   without   limitation,    banner
         advertisements  and direct links to the Company's sites,  including the
         value of customary commissions for each link (which will not be charged
         to the  Company),  valued  at  $500,000.  The  size  of  such  banners,
         frequency,  location  and  link  to  other  web  sites  to be  mutually
         determined  by  the  Company  and  the  Purchaser,  and  all  technical
         specifications to be provided by the Company at its sole cost.

5.       Investment  and  Financial   Planning   Assistance  -  assistance  with
         financial planning and reporting, capital structure, credit facilities,
         systems development and integration,  and investment banking activities
         - $1,000,000.

6.       Periodic Technology and Marketing Consulting -  $250,000.


The value allocated to the services described above (a) are determined as if all
amounts  were paid in cash,  (b) are on an annual  basis  (the total over the BB
Term is  $18,623,535),  and (c) shall increase over the BB Term  consistent with
the market value of such services on the actual date such services are supplied.


                                     -E 67-

<PAGE>

                                  Schedule 2.7
                                  Key Employees

Mair Faibish
Al Burgio
Gene Nagel
Henry Platek
Mitchell Gerstein



                                     -E 68-
<PAGE>

                                  Schedule 3.5
                                 Capitalization
                       Outstanding Options, Warrants, etc.

None.



PHS Group Indebtedness
- ----------------------

Name                                 Amount
- ----                                -------

Edmund O'Donnel                     $100,000

Barry Meisel                          25,000

Natalie Meisel                        25,000

Theodore Meisel                      200,000

Lawrence K. Fleischman               250,000
                                    ---------
                                    $600,000

     All of the foregoing  Indebtedness  has been  exchanged for common stock of
Synergy Brands Inc. prior to the Closing.



                                     -E 69-

<PAGE>

                                  Schedule 3.7
                                   Litigation

None.


                                     -E 70-

<PAGE>

                                  Schedule 3.9
                              Intellectual Property

The tradename  "BeautyBuys",  for which a U.S.  trademark  application  has been
filed by SYBR.

The Company owns the following domain names:

Registered to Synergy Brands, Inc.:
- -----------------------------------

CANDLEBUYS.COM             SALONBUY.COM
SALONBUYS.COM              BEAUTYBUYS.COM
BEAUTYBONUS.COM            BEAUTYBUY.COM
SALONCOUNTER.COM           VITAMINBUYS.COM
FRAGANCESALON.COM          FRAGRANCEBUYS.COM
GLOBALSALON.COM            COSMETICBUY.COM
HEALTHFOODBUYS.COM         COSMETICBUYS.COM
FRAGRANCESALON.COM         FRAGRANCEBUY.COM

Registered to BeautyBuys.com, Inc.:
- -----------------------------------

BEAUTYBUYSB2B.COM          BEAUTYBUYSBTOOB.COM
BEAUTYBUYSBTOB.COM         BEAUTYBUYSWHOLESALE.COM
BEAUTYBUYSBTWOB.COM        WHOLESALEBEAUTYBUYS.COM

                                     -E 71-


<PAGE>

                                  Schedule 3.10
                              Financial Statements

None.

                                     -E 72-

<PAGE>

                                  Schedule 3.13
                                   Tax Matters


None.

                                     -E 73-


<PAGE>

                                    EXHIBIT A

                                  (BEAUTYBUYS)

                               REGISTRATION RIGHTS

     1.  Certain  Definitions.  As used  herein,  unless the  context  otherwise
requires (a) all  capitalized  terms not defined  herein shall have the meanings
set forth in the respective Agreements to which this document is an Exhibit, and
(b) the following terms shall have the following respective meanings:

     "Holder" shall mean the Purchaser or SYBR holding Registrable Stock and any
other Person holding  shares of Registrable  Stock to whom the rights under this
Agreement have been transferred in accordance with Section 5 below.

     The terms  "register",  "registered"  and  "registration"  shall refer to a
registration  effected  by  preparing  and filing a  registration  statement  in
compliance  with  the  Securities  Act  and  applicable  rules  and  regulations
thereunder,  and  the  declaration  or  ordering  of the  effectiveness  of such
registration statement.

     "Registrable Stock" shall mean (i) the shares of Class A Common Stock owned
by Purchaser or SYBR;  and (ii) any shares of Class A Common Stock issuable with
respect  to shares of  Class A  Common  Stock  upon any  stock  split,  or stock
dividend,  or in  connection  with a  combination  of shares,  recapitalization,
merger, consolidation or reorganization or otherwise.

     2.  Piggyback  Registration.  If at any at any time after the Closing Date,
the Company shall file a  registration  statement  with the  Commission  for the
offering of securities  by the Company,  except for an IPO  (including,  but not
limited  to,   registration   statements  relating  to  secondary  offerings  of
securities by the Company, but excluding  registration  statements on Forms S-4,
S-8 or any successor or similar form), it shall each such time give prompt prior
written notice to the Holder.  The Holder shall have the right, upon the written
request of any such  Holder,  received by the  Company  within 30 days after the
receipt  of any  such  notice  given  by the  Company,  to  register  any of its
Registrable  Stock (which request shall state the intended method of disposition
thereof).  Thereafter,  the  Company  shall  use its best  efforts  to cause the
Registrable  Stock as to which  registration  shall have been so requested to be
included in the securities to be covered by the registration  statement proposed
to be filed by the  Company,  all to the extent  requisite to permit the sale or
other disposition by the Holder (in accordance with its written request) of such
Registrable Stock.


                                     -E 74-

<PAGE>

     Notwithstanding  anything to the contrary  contained herein, no request may
be made  under  this  Section  within  180 days  after the  effective  date of a
registration   statement  filed  by  the  Company  covering  a  firm  commitment
underwritten public offering in which the Holder of Registrable Stock shall have
been  entitled to join  pursuant  to this  Section and in which there shall have
been effectively registered and sold all shares of Registrable Stock as to which
registration shall have been so requested.

     3.  Underwritten  Public  Offering;  Agreements.  In  the  event  that  any
registration  shall be, in whole or in part, an underwritten  public offering of
Class A Common Stock,  the number of shares of Registrable  Stock to be included
in  such  an  underwriting  may be  reduced  to the  extent  that  the  managing
underwriter  shall be of the opinion (a written copy of which shall be delivered
to the  Holder)  that such  inclusion  would  materially  adversely  affect  the
marketing of the  securities to be sold by the Company  under such  registration
statement.

     In  connection  with each  registration  covering  an  underwritten  public
offering,  the  Company and the Holder  agree to enter into a written  agreement
with the managing  underwriter  selected in the manner  herein  provided in such
form and containing such provisions as are customary in the securities  business
for such an arrangement  between such underwriter and companies of the Company's
size and investment stature;  provided,  however, that the Holder of Registrable
Stock  shall  not be  required  to make any  representations  or  warranties  or
agreements other than representations,  warranties and agreements regarding such
Holder, such Holder's  Registrable Stock and the intended method of distribution
and   provided   further   that  such  Holder  may  require   that  any  or  all
representations,  warranties,  conditions  precedent and other agreements by the
Company for the benefit of the underwriter shall also be for the benefit of such
Holder.  Each  registration  shall also be subject to the execution of a written
agreement  between  the  Company  and  the  Holder  containing   provisions  for
indemnification  and contribution and such other provisions as are customary for
such an  arrangement  between the Company and holders of piggyback  registration
rights.

     4. Expenses.  All expenses  incurred by the Company in connection  with all
registration statements under Section 2 shall be paid by the Company,  provided,
that, all underwriting  discounts and selling commissions applicable to the sale
of  Registrable  Stock and all fees and expenses of counsel for the Holder shall
be paid by the Holder.

     5.  Transferability  of Registration  Rights.  The registration  rights set
forth in this Agreement are transferable to each transferee of Registrable Stock
who receives at least 25% of the aggregate  Registrable  Stock owned by a Holder
on the date hereof,  provided, that such transferee's  activities,  products and
services are not competitive in any material respect with  activities,  products
or services of the Company as  reasonably  determined by the Board of Directors.
Each subsequent  holder of Registrable Stock must consent in writing to be bound
by the terms and  conditions  of this  Agreement  in order to acquire the rights
granted pursuant to this Agreement.


                                     -E 75-

<PAGE>
                                   Exhibit B

                                OPTION AGREEMENT

     THIS  OPTION  AGREEMENT  (this  "Agreement")  is made as of the ____ day of
November,  1999, by and between  BeautyBuys.Com  Inc., a New Jersey  corporation
(the "Company"), and Sinclair Broadcast Group, Inc., a Maryland corporation (the
"Optionee").

                              Explanatory Statement

     Pursuant to and  subject to the terms and  conditions  of a Stock  Purchase
Agreement  dated as of November ___, 1999, by and between the parties hereto (as
amended and supplemented,  the "Stock Purchase  Agreement"),  the parties hereto
agreed,  among other  things,  to  execute,  seal,  and deliver  (and are hereby
executing,  sealing,  and  delivering)  this  Agreement in  connection  with the
closing of the transactions contemplated by the Stock Purchase Agreement.

     NOW, THEREFORE,  IN CONSIDERATION OF the premises and the mutual covenants,
promises,  agreements,  representations  and  warranties  set forth herein,  the
parties hereto covenant, promise, agree, represent and warrant as follows:

     1. Definitions. As used in this Agreement:

         1.1.  "Common Stock"  includes (a) all classes of the Company's  common
stock,  $.001 par value per share,  as  authorized  on the date hereof,  (b) any
other capital stock of any class or classes (however designated) of the Company,
authorized  on or after such date,  the  holders of which  shall have the right,
without  limitation as to amount,  either to all or to a share of the balance of
current  dividends and liquidating  dividends after the payment of dividends and
distributions on any shares entitled to preference, and (c) any other securities
into  which or for which any of the  securities  described  in (a) or (b) may be
converted or exchanged pursuant to a plan of  recapitalization,  reorganization,
merger, sale of assets or otherwise.

         1.2.  "Option  Closing  Date" shall mean the day upon which the Closing
occurs.

         1.3.  "Unearned  Advertising  Time" means all Advertising Time which is
not Earned Advertising Time.

Capitalized  terms not  defined  in this  Agreement  shall  have the  respective
meanings ascribed to them in the Stock Purchase Agreement.

     2. Options.


                                     -E 76-

<PAGE>

         2.1. Grant. The Company hereby grants to Optionee, subject to the terms
and conditions hereinafter set forth, the option (individually, the "Option" and
collectively,  the  "Options") to purchase  Eight  Million One Hundred  Thousand
(8,100,000)  shares (such shares,  the "Option Shares") of the Company's Class A
Common Stock, $.001 par value per share (the "Class A Common Stock").

         2.2.  Consideration  for Options.  In consideration of the grant of the
Options, the Optionee and the Company agree as follows:

              2.2.1.  Optionee  agrees to  provide  the  Company  Fifty  Million
Dollars ($50,000,000) of radio and/or television advertising (the "Advertising")
and promotional support ("Promos") from the Optionee's  unutilized  inventory of
Advertising  and  Promos,  valued  as if  each  spot  were  being  sold  at  the
then-current  street  rates  (which  is net of  commissions)  at the time of the
airing.  The  Advertising  and Promos  shall be supplied as  available  over the
Optionee's  various markets in a commercially  reasonable  manner. The airing of
all Advertising  and Promos shall be in accordance with the Optionee's  standard
terms and conditions  applicable to the airing of such Advertising and Promos on
those radio and/or  television  stations from time to time owned,  operated,  or
programmed by the Optionee,  or any of its  Subsidiaries.  The  Advertising  and
Promos are sometimes referred to herein collectively as "Advertising Time". Both
the Company and the Optionee  shall work together in a  commercially  reasonable
manner to effect the airing of the Advertising  Time for the economic benefit of
each other.  Such  Advertising  Time may be used by the  Company,  from the date
hereof until December 31, 2004 (the "BB Term"); subject to the following:

              2.2.1.1.The  Company may not utilize more than Ten Million Dollars
($10,000,000.00) worth of Advertising Time in any one calendar year (except that
the  first  year  shall be a fiscal  year  commencing  on the  Closing  Date and
terminating on December 31, 2000), except that the Company may carry-over unused
Advertising  Time  from all  previous  calendar  years  and use the  same  until
December 31, 2005;  provided,  that (x) the total  Advertising Time which may be
utilized in any calendar year during the BB Term may not exceed Fifteen  Million
Dollars ($15,000,000.00) (the "Annual Limitation"),  (y) any amount in excess of
the Annual Limitation may be further carried over to subsequent years during the
BB Term,  and (z) the  total  Advertising  Time  which  may be  utilized  in the
calendar  year  ending  December  31,  2005 may not exceed Ten  Million  dollars
($10,000,000.00).

              2.2.1.2.The  Optionee  may  terminate  its  obligation  to provide
Unearned  Advertising  Time to the Company in any calendar  years after calendar
year 2001,  by providing at least ninety (90) days prior  written  notice to the
Company (the "Notice Period");  provided, any Earned Advertising Time may not be
terminated.

                                     -E 77-

<PAGE>

              2.2.1.3.An  Option  can  only  be  exercised  (an  "Exercise")  in
integral  multiples  of nine (9)  shares of Class A Common  Stock,  and for each
multiple of nine (9) shares of Class A Common Stock  purchased  upon the Closing
of an Exercise of the  Option),  one (1) share of Class B Common  Stock shall be
automatically converted into one (1) share of Class A Common Stock.

              2.2.1.4.In  the event the Optionee  terminates  its  obligation to
provide  Unearned  Advertising  Time to the Company under Section  2.2.1.2,  the
following  shall  occur on the last day of the  Notice  Period:  (1) all  Option
Shares  that are not vested as of that time  pursuant to Section 2.6 below shall
no longer be eligible for vesting and (2) the  Optionee  shall return the number
of Class B Common  Stock  shares  equal to a number  of shares of Class B Common
Stock equal to the product of (1) the  Applicable  Percentage  multiplied by (2)
900,000.  As  used  herein,  the  "Applicable   Percentage"  is  the  percentage
determined  by dividing (1) the amount of the  Optionee's  Unearned  Advertising
Time obligation being terminated by the Optionee by (2) $50,000,000.

              2.2.1.5.[Intentionally Left Blank]

              2.2.1.6.Notwithstanding  the  Optionee's  right to  terminate  its
obligation  to provide  Unearned  Advertising  Time to the Company under Section
2.2.1.2 above,  the Optionee shall only be entitled to terminate such portion of
its obligation to provide Unearned Advertising Time to the Company to the extent
of the Class B Common  Stock  shares  returned  to the  Company as  computed  in
Section 2.2.1.4 above.

              2.2.1.7.In  the event the Company  either (x) completes an IPO and
the Common Stock sold in the IPO constitutes less than one-third  (1/3rd) of the
issued  and  outstanding  Capital  Stock  of the  Company,  or (y)  completes  a
Qualified  Sale (such  Qualified  Sale for  minimum  gross  proceeds of at least
$100,000,000), then the Optionee shall be entitled to apply, upon written notice
to the Company  delivered within thirty (30) days after completion of the IPO or
the date of a Qualified Sale, as a credit to its obligation to provide  Unearned
Advertising Time to the Company, an amount equal to the lesser of:

              A. Fifty percent (50%) of the gross proceeds raised in the IPO; or

              B. Thirty Million Dollars ($30,000,000.00); or

              C. The amount of Unearned  Advertising Time as of the date of such
notice.

                                     -E 78-

<PAGE>

              2.2.1.8.The  Company  shall  have  the  right  to use  any  Earned
Advertising Time until December 31, 2005, subject to the $10,000,000  limitation
set forth in Section 2.2.1.1 above  notwithstanding any termination  pursuant to
Section  2.2.1.2 above or  application of a credit  pursuant to Section  2.2.1.7
above.

         2.2.2.  The Optionee  hereby agrees to perform for the Company,  at the
Company's request, certain services during the BB Term (the "In-Kind Services"),
as more fully set forth on Schedule 2.2.2 hereto,  up to an aggregate  amount of
$18,623,535  (the  "In-Kind  Value").  Notwithstanding  the  amount  of  In-Kind
Services  stated in the  preceding  sentence and the value set forth on Schedule
2.2.2, the Company may utilize the In-Kind Services in an amount:

              2.2.2.1.less  than the In-Kind Value,  without any recourse to, or
additional consideration from, the Optionee or any of its Subsidiaries;

              2.2.2.2.greater  than the  In-Kind  Value  without  any cost to or
additional consideration from the Company or any of its Subsidiaries but only to
the extent  permitted  by an  additional  written  agreement  by and between the
parties.

     The Optionee shall have the responsibility to notify the Company in writing
when the In-Kind Value has been, or is expected to be, exceeded (the "Limitation
Notice"), and notwithstanding any failure of the parties to reach such a further
written  agreement,  the  Company  shall have the right to  continue  to utilize
In-Kind Services in excess of the In-Kind Value until the later of (A) three (3)
Business  Days after the date of receipt of the  Limitation  Notice,  or (B) the
effective date set forth therein (the "Limitation Date"), and shall further have
the right to complete,  after the Limitation  Date, any item or items of In-Kind
Services  commenced  prior  to the  Limitation  Date,  without  any  cost  to or
additional consideration from the Company or any of its Subsidiaries.

Upon any  termination  pursuant to Section 2.2.1.2 or upon an IPO or a Qualified
Sale,  as the case may be, the  Optionee  shall  have the  further  right,  upon
written notice to the Company, to terminate the remaining portion of the In-Kind
Services not theretofore used by the Company.

         2.3. [intentionally left blank]

                                     -E 79-

<PAGE>

         2.4.  Partial  Exercises  Permitted.  Subject to Section  2.2.1.3,  the
Options may be  exercised  by the Optionee for all, or less than all (and on any
number of multiple  occasions  as  determined  by the  Optionee),  of the Option
Shares subject to the Options.

         2.5. Method of Exercise.  In order to exercise an Option,  the Optionee
must deliver to the Company written notice ("Exercise Notice") of the Optionee's
intention to so exercise by delivering to the Company a notice  substantially in
the  form  attached  hereto  as  Exhibit  2.5,  with  all  blanks  filled  in as
appropriate and duly executed by the Optionee.  The date upon which any Exercise
Notice  shall be  delivered  shall be referred to as the  "Exercise  Date".  The
Optionee may withdraw any of its Exercise Notices prior to the applicable Option
Closing Date by written notice to that effect to the Company. Upon withdrawal of
any of its Exercise  Notices,  the Optionee shall  reimburse the Company for all
reasonable  out-of-pocket expenses incurred in connection therewith,  including,
without  limitation,  reasonable  attorney's  fees  incurred  by the  Company in
connection therewith. Nothing contained in this Section 2.5 shall or is meant to
prohibit the Optionee,  after any such withdrawal,  from subsequently exercising
any Options  during the period in which Options are permitted to be exercised as
set forth in this Agreement.

         2.6.  Vesting and  Expiration  Date.  The  acquisition of Option Shares
shall be subject to the following vesting  schedule:  (i) forty percent (40%) of
all of the Option Shares  initially  subject to the Option shall vest and become
exercisable at the end of two years after the date of this Agreement and (ii) an
additional  twenty  percent (20%) of all the Option Shares shall vest and become
exercisable at the end of each of the next three (3) years thereafter; provided,
however,  that the  Optionee's  right to acquire the Option  Shares shall in any
event fully vest and become  exercisable on the date of an IPO or on the date of
a Qualified  Sale  without  regard to the  preceding  clauses (i) and (ii).  The
Options shall expire ten (10) years from the date of this  Agreement;  provided,
however, that the Closing (as defined in Section 6 hereof) on an Option may take
place after the expiration of such ten (10)-year  period as long as the Optionee
has delivered the Exercise  Notice to the Company in accordance with Section 2.5
prior to the expiration of such ten (10)-year period. If Optionee  exercises its
right to terminate its obligation to provide Unearned Advertising Services under
Section 2.2.1.2. above, the Option Shares scheduled to vest as of the end of the
year during which the Notice Period  expires  shall vest and become  exercisable
pursuant to the vesting schedule set forth in this Section.

         2.7.  Option Exercise  Price.  Subject to the other  provisions of this
Agreement,  the  parties  acknowledge  and  agree  that the  purchase  price the
Optionee  shall pay the  Company  for the  acquisition  of an Option  Share (the
"Option  Exercise  Price") shall be an amount equal to Thirty-Four  Cents ($.34)
per each Option Share so acquired by the Optionee pursuant to its exercise of an
Option.


                                     -E 80-

<PAGE>

         2.8.  Adjustments  Relating  to Section 4. Any  appropriate  numbers or
calculations in this Section 2, including,  without limitation, the multiple set
forth in Section  2.2.1.3,  shall be adjusted as  appropriate  to effectuate the
intent of the parties evidenced by Section 4 below notwithstanding the fact that
adjustments to such numbers or calculations may not be expressly provided for in
this Section 2 or in Section 4 below.

     3. Adjustment for  Reorganization,  Consolidation or Merger. In case at any
time or from time to time,  the Company shall (a) effect a  reorganization,  (b)
consolidate  with or  merge  into  any  other  Person,  or (c)  transfer  all or
substantially all of its properties or assets to any other Person under any plan
or arrangement  contemplating the dissolution of the Company, then, in each such
case,  the  Optionee,  on the  exercise  of an  Option  at any  time  after  the
consummation of such  reorganization,  consolidation  or merger or the effective
date of such  dissolution,  as the case may be,  shall  receive,  in lieu of the
Option Shares issuable (without regard to the second sentence in Section 2.6) on
such exercise prior to such  consummation  or such effective date, the stock and
other securities and property  (including cash) to which the Optionee would have
been entitled upon such consummation or in connection with such dissolution,  as
the case may be, if the  Optionee  had so  exercised  and closed on the  Option,
immediately  prior  thereto,  all subject to further  adjustment  thereafter  as
provided in Section 4.

     4. Adjustments for Stock Dividends and Stock Splits.  In the event that the
Company  after the date of this  Agreement (i) issues  additional  shares of the
Common Stock as a dividend or other  distribution  on outstanding  Common Stock,
(ii)  subdivides its  outstanding  shares of Common Stock, or (iii) combines its
outstanding  shares of the Common  Stock into a smaller  number of shares of the
Common  Stock,  then,  in each such  event,  the Option  Exercise  Price  shall,
simultaneously  with the happening of such event, be adjusted by multiplying the
then  prevailing  Option  Exercise  Price by a fraction,  the numerator of which
shall be the number of shares of Common Stock  outstanding  immediately prior to
such event and the  denominator of which shall be the number of shares of Common
Stock  outstanding  immediately  after such  event,  and the product so obtained
shall  thereafter  be the  Option  Exercise  Price  then in  effect.  The Option
Exercise Price, as so adjusted,  shall be readjusted in the same manner upon the
happening  of any  successive  event or events  described in this Section 4. The
number of Option  Shares shall then be adjusted so that the Optionee  shall then
have the  Options  to  acquire  that  number of  shares of Class A Common  Stock
determined by  multiplying  the number of Option Shares which the Optionee would
otherwise  (but for the  provisions  of this Section 4) have the  Options,  by a
fraction of which (i) the  numerator  is the Option  Exercise  Price which would
otherwise (but for the provisions of this Section 4) be in effect,  and (ii) the
denominator  is the Option  Exercise  Price in effect on the  applicable  Option
Closing Date.  Upon each  adjustment of the Option Exercise Price and the number
of Option Shares pursuant to the provisions of this Section 4, the Company shall
promptly  provide the Optionee with a written notice which sets forth a detailed
explanation  of  such  adjustments  and  the  calculations  applicable  to  such
adjustments.

                                     -E 81-

<PAGE>

     5. Other Adjustments to Option Exercise Price.

         5.1.   Computation  of  Adjusted  Option  Exercise  Price.   Except  as
hereinafter  provided,  in case the  Company  after  the date of this  Agreement
issues or sells any shares of Common  Stock  (other than the  issuances or sales
referred to in Sections 4 and 5.4 hereof),  for a  consideration  per share less
than the Option  Exercise Price in effect  immediately  prior to the issuance or
sale of such shares, or without consideration, then forthwith upon such issuance
or sale,  the Option  Exercise Price shall (until another such issuance or sale)
be reduced to the price equal to the quotient  derived by dividing (a) an amount
equal to the sum of (x) the Option Exercise Price in effect immediately prior to
such  issuance or sale  multiplied by the total number of shares of Common Stock
outstanding  immediately  prior to such issuance or sale, plus (y) the aggregate
of the amount of all  consideration,  if any,  received by the Company upon such
issuance or sale, by (b) the total number of shares of Common Stock  outstanding
immediately  after such issuance or sale. For the purposes of any computation to
be made in accordance with this Section 5.1, the following  provisions  shall be
applicable:

              5.1.1.  In case of the  issuance or sale of shares of Common Stock
for a  consideration  part or all of which shall be cash, the amount of the cash
consideration  therefor shall be deemed to be the amount of cash received by the
Company  for such  shares  (or,  if shares of Common  Stock are  offered  by the
Company  for  subscription,  the  subscription  price,  or,  if  either  of such
securities  shall be sold to underwriters or dealers for public offering without
a subscription  offering,  the initial public offering  price) before  deducting
therefrom any compensation paid or discount allowed in the sale, underwriting or
purchase  thereof  by  underwriters  or  dealers  or others  performing  similar
services, or any expenses incurred in connection therewith.

              5.1.2.  In  case of the  issuance  or  sale  (otherwise  than as a
dividend or other  distribution on any stock of the Company) of shares of Common
Stock for a  consideration  part or all of which  shall be other than cash,  the
amount of the  consideration  therefor other than cash shall be deemed to be the
value of such  consideration  as  agreed  to by the  Company  and the  Optionee.
Lacking such agreement,  such valuation shall be determined  pursuant to binding
arbitration  pursuant  to the  Commercial  Arbitration  Rules  of  the  American
Arbitration  Association,  and such determination  shall be final and binding on
the parties.

              5.1.3.  The  reclassification  of  securities of the Company other
than shares of Common  Stock into  securities  including  shares of Common Stock
shall be deemed to involve the  issuance  of such  shares of Common  Stock for a
consideration  other than cash immediately prior to the close of business on the
date fixed for the  determination  of security  holders entitled to receive such
shares,  and the value of the  consideration  allocable to such shares of Common
Stock shall be determined as provided in Section 5.1.2.

                                     -E 82-

<PAGE>

              5.1.4.  The  number  of  shares  of  Common  Stock at any one time
outstanding  shall  include the  aggregate  number of shares  issued or issuable
(subject to readjustment  upon the actual issuance thereof) upon the exercise of
options,  rights, warrants and upon the conversion or exchange of convertible or
exchangeable securities.

         5.2.  Options,   Rights,  Warrants  and  Convertible  and  Exchangeable
Securities.  In case the  Company at any time after the date of this  Agreement,
issues  options,  rights or warrants to subscribe for shares of Common Stock, or
issues any  securities  convertible  into or  exchangeable  for shares of Common
Stock,  for a  consideration  per share less than the Option  Exercise  Price in
effect immediately prior to the issuance of such options, rights or warrants, or
such  convertible or  exchangeable  securities,  or without  consideration,  the
Option  Exercise  Price in  effect  immediately  prior to the  issuance  of such
options, rights or warrants, or such convertible or exchangeable securities,  as
the case may be, shall be reduced to a price  determined by making a computation
in accordance with the provisions of Section 5.1 hereof, provided that:

              5.2.1. The aggregate  maximum number of shares of Common Stock, as
the case may be, issuable under such options, rights or warrants shall be deemed
to be issued and  outstanding at the time such options,  rights or warrants were
issued,  and for a consideration  equal to the minimum  purchase price per share
provided for in such options,  rights or warrants at the time of issuance,  plus
the  consideration  (determined in the same manner as consideration  received on
the issue or sale of shares in accordance with the terms of this Agreement),  if
any, received by the Company for such options, rights or warrants.

              5.2.2.  The  aggregate  maximum  number of shares of Common  Stock
issuable  upon  conversion  or  exchange  of  any  convertible  or  exchangeable
securities  shall be deemed to be issued and outstanding at the time of issuance
of  such  securities,  and  for  a  consideration  equal  to  the  consideration
(determined in the same manner as consideration received on the issue or sale of
shares of Common Stock in accordance with the terms of this Agreement)  received
by the Company for such  securities,  plus the  minimum  consideration,  if any,
receivable by the Company upon the conversion or exchange thereof.

              5.2.3.  If any change shall occur in the price per share  provided
for in any of the options,  rights or warrants  referred to in Section 5.2.1, or
in the price per share at which the securities  referred to in Section 5.2.2 are
convertible or exchangeable,  such options,  rights or warrants or conversion or
exchange  rights,  as the  case may be,  shall  be  deemed  to have  expired  or
terminated  on the date when such price  change  became  effective in respect of
shares not theretofore issued pursuant to the exercise or conversion or exchange
thereof,  and the  Company  shall be  deemed to have  issued  upon such date new

                                     -E 83-

<PAGE>

options, rights or warrants or convertible or exchangeable securities at the new
price in respect  of the number of shares  issuable  upon the  exercise  of such
options, rights or warrants or the conversion or exchange of such convertible or
exchangeable securities.

         5.3.  Adjustment  Notice.  Upon each  adjustment of the Option Exercise
Price  pursuant  to the  provisions  of Section 5, the  Company  shall  promptly
provide  the  Optionee  with a  written  notice  which  sets  forth  a  detailed
explanation  of  such  adjustment  and  the  calculations   applicable  to  such
adjustment.

         5.4. No  Adjustment  of Option  Exercise  Price.  No  adjustment of the
Option Exercise Price shall be made upon the authorization or issuance of shares
subsequent to the date hereof pursuant to stock option and other duly authorized
incentive plans.

         5.5. No Increase in Number of Shares. The number of Option Shares shall
not be adjusted upon any  adjustment of the Option  Exercise Price made pursuant
to this Section 5.

         6. Closing.  The closing of the acquisition of any of the Option Shares
after delivery of an Exercise Notice (a "Closing") shall be on a business day no
later than the later of ten (10) days after (i) the date an  Exercise  Notice is
received by the Company or (ii) the date any applicable waiting period under the
HSR Act has expired or terminated.

         7. Tax  Reporting.  For  federal  income tax  reporting  purposes,  the
parties  shall  consistently  treat the  Option as an  option  without  "readily
ascertainable  fair market value" that is issued in exchange for services  under
the rules set forth in section 1.83-7 of the Treasury Regulations.

         8.  Closing  Deliveries.  All  actions at a Closing  shall be deemed to
occur simultaneously, and no document or payment shall be deemed to be delivered
or made  until  all  documentation  or  payments  are  delivered  or made to the
reasonable  satisfaction  of the  Optionee,  the Company,  and their  respective
counsel.

              8.1. Closing Deliveries by the Company. At a Closing,  the Company
shall deliver to the Optionee such customary  documentation  which shall in form
and  substance  be  reasonably  satisfactory  to the  Optionee  and its counsel,
including, without limitation, the following:

              8.1.1. a receipt for the Option Exercise Price;

              8.1.2.  a  certificate  or  certificates  for the Option Shares so
purchased;

                                     -E 84-

<PAGE>

              8.1.3.  a  certificate  signed  on  behalf  of the  Company  by an
authorized officer of the Company certifying that all of the representations and
warranties of the Company  contained in this  Agreement were true on the date of
this  Agreement and are true as of the Option  Closing Date and that the Company
is in (and since the date of this Agreement has been in) compliance  with all of
its covenants and agreements in this Agreement;

              8.1.4.  a certificate  or  certificates  for the shares of Class A
Common Stock  converted from Class B Common Stock  pursuant to Section  2.2.1.3;
and

              8.1.5.  such other  documents that the Optionee  shall  reasonably
request.

         8.2.  Closing  Deliveries by the Optionee.  At a Closing,  the Optionee
shall deliver to the Company such customary  documentation  as shall in form and
substance be reasonably satisfactory to the Company and its counsel,  including,
without limitation, the following:

              8.2.1.  the  Option  Exercise  Price  which  shall  be paid  via a
certified  check,  bank  cashiers  check  or by  wire  transfer  to  an  account
designated by the Company;  and 8.2.2.  a certificate  or  certificates  for the
shares of Class B Common Stock  converted  to Class A Common  Stock  pursuant to
Section 2.2.1.3; and

              8.2.3.  such  other  documents  as the  Company  shall  reasonably
request.

     9. Representations and Warranties

         9.1. Representations and Warranties of the Company. As an inducement to
the Optionee to enter into this Agreement,  the Company  represents and warrants
to the Optionee,  as of the date of this Agreement and as of each Option Closing
Date, the following:

              9.1.1.  Authority.  The  Company has the full  right,  power,  and
authority  to  execute,  seal and  deliver  this  Agreement  and to perform  its
obligations  contemplated  thereby;  and this  Agreement  is a valid and legally
binding  obligation of the Company,  enforceable  in accordance  with its terms,
subject to applicable bankruptcy,  insolvency,  reorganization,  moratorium, and
other laws  affecting  the rights of  creditors  generally  and the  exercise of
judicial  discretion  in  accordance  with  general  principles  of equity.  The
execution,  sealing and delivery of this Agreement and the  consummation  of the
transactions  contemplated  herein  has been duly  authorized  by all  necessary
corporate action of the Company.

              9.1.2.  No  Conflict.  Neither the  execution  or delivery of this
Agreement,  nor the consummation of the transactions  contemplated  herein, will
conflict  with or  constitute  a default  under the  Charter  or  By-Laws of the
Company or under any contract,  understanding,  instrument,  or other  agreement

                                    - E 85-

<PAGE>

(whether  written or oral), or of any judgment,  decree,  order or resolution to
which the Company is a party or by which it is otherwise bound.

              9.1.3.  Valid Issuance.  Upon their issuance to the Optionee,  the
Option Shares will be validly issued,  fully paid and non-assessable,  free from
and clear of all restrictions, liens, security interests and encumbrances.

         9.2.  Representations and Warranties of the Optionee.  As an inducement
to the  Company  to enter  into this  Agreement,  the  Optionee  represents  and
warrants to the Company,  as of the date of this Agreement and as of each Option
Closing Date, the following:

              9.2.1.  No  Conflict.  Neither the  execution  or delivery of this
Agreement,  nor the consummation of the transactions  contemplated  herein, will
conflict  with or  constitute  a default  under the  Charter  or  By-Laws of the
Optionee or under any contract,  understanding,  instrument,  or other agreement
(whether  written or oral),  or of any  judgment,  decree,  order,  law, rule or
resolution to which the Optionee is a party or by which it is otherwise bound.

     10. Covenants.

         10.1.  Covenants of the Company.  During the term of this Agreement and
until title to and beneficial ownership in all of the Option Shares transfers to
the Optionee, the Company covenants and agrees with the Optionee as follows:

              10.1.1. the Company shall undertake any and all reasonable actions
and comply with all reasonable requests of the Optionee delivered to the Company
in writing which in any way pertain to the delivery of the Option Shares and the
transfer of title to and beneficial  ownership  therein to the Optionee upon the
exercise of an Option therefor.

              10.1.2. In case:

              10.1.2.1.  the  Company  shall take a record of the holders of its
Common Stock (or other  securities at the time receivable  after the exercise of
an Option) for the purpose of entitling them to receive any dividend (other than
a cash dividend  payable out of earned  surplus) or other  distribution,  or any
right to subscribe for, purchase or otherwise acquire any shares of stock of any
class or any other securities, or to receive any other right; or

              10.1.2.2. of any capital reorganization of the Company (other than
a stock split or reverse stock split), any reclassification of the capital stock
of the Company,  any consolidation or merger of the Company with or into another
entity  (other  than a  merger  for  purposes  of  change  of  domicile)  or any
conveyance of all or  substantially  all of the assets of the Company to another
Person; or

              10.1.2.3. of any voluntary or involuntary dissolution, liquidation
or winding-up of the Company;

                                     -E 86-

<PAGE>

then, and in each such case, the Company shall  immediately  give the Optionee a
notice  specifying,  as the case may be, (i) the date on which a record is to be
taken for the purpose of such dividend,  distribution or right,  and stating the
amount and character of such dividend,  distribution  or right, or (ii) the date
on  which  such   reorganization,   reclassification,   consolidation,   merger,
conveyance,  dissolution,  liquidation  or winding-up is to take place,  and the
time, if any, is to be fixed,  as to which the holders of record of Common Stock
(or such other  securities at the time  receivable  after an Exercise)  shall be
entitled to exchange their shares of Common Stock (or such other securities) for
securities   or   other   property   deliverable   upon   such   reorganization,
reclassification, consolidation, merger, conveyance, dissolution, liquidation or
winding-up.  Such  notice  shall be sent at least  twenty (20) days prior to the
date therein specified.

              10.1.3.  The Company  shall not, by  amendment  of its Articles of
Incorporation or through any reorganization,  transfer of assets, consolidation,
merger, dissolution,  issue or sale of securities or any other voluntary action,
avoid or seek to avoid the observance or performance of any of the terms of this
Agreement,  but shall at all times in good faith  assist in the  carrying out of
all such  terms and in the  taking of all such  action  as may be  necessary  or
appropriate in order to protect the rights of the Optionee. Without limiting the
generality of the foregoing, the Company (a) shall not increase the par value of
any shares of stock  receivable  on the  exercise of an Option  above the amount
payable  therefor on such exercise,  and (b) shall take an such action as may be
necessary or appropriate in order that the Company may validly and legally issue
fully paid and  nonassessable  shares of Class A Common Stock on the exercise of
an Option from time to time.

              10.1.4. The Company shall at all times reserve and keep available,
solely for issuance  and delivery on the Exercise of the Options,  all shares of
Class A Common Stock from time to time issuable on the Exercise of the Options.

              10.1.5.  Not later than seven (7) Business  Days after the receipt
of an Exercise Notice, the Company shall prepare and file all documents, if any,
with the Federal Trade Commission and the United States Department of Justice as
required (of an acquired person) to comply with the Hart-Scott-Rodino  Antitrust
Improvements Act of 1976, as amended (the "HSR Act"), and shall promptly furnish
all materials  thereafter  requested by any of the  regulatory  agencies  having
jurisdiction  over such  filings.  The Company  shall pay one-half  (1/2) of any
filing fee required to be paid under the HSR Act.

              10.1.6. The Company shall inform the Optionee promptly of anything
which  comes  to  Company's  attention  that  would  make  the  representations,
warranties,  or disclosures made herein untrue or misleading or to omit to state

                                     -E 87-

<PAGE>

a material  fact which would be misleading  if omitted,  or which  constitutes a
breach of any covenant or agreement contained herein.

              10.1.7.  The Company shall undertake any and all actions which the
are both necessary and appropriate to preserve the Optionee's  rights to acquire
the Option Shares pursuant to the terms of this Agreement.

         10.2. Covenants of the Optionee.  During the term of this Agreement and
until title to and beneficial ownership in all of the Option Shares transfers to
the Optionee, the Optionee covenants and agrees with the Company as follows:

              10.2.1.  Not later than seven (7) Business Days after the date the
Company  receives an Exercise  Notice,  the Optionee  shall prepare and file all
documents,  if any,  with the Federal  Trade  Commission  and the United  States
Department  of Justice as required (of an  acquiring  person) to comply with the
HSR Act, and shall promptly furnish all materials thereafter requested by any of
the regulatory  agencies  having  jurisdiction  over such filings.  The Optionee
shall pay one-half of any filing fee required to be paid under the HSR Act.

     11. Transferability.  The Optionee's rights under this Agreement may be not
assigned,  pledged,  hypothecated,  sold, or otherwise transferred or encumbered
without  approval of the  Company,  except that the Optionee may assign and sell
its rights  under this  Agreement  to Sinclair  Ventures,  Inc.;  provided  that
Sinclair Ventures, Inc. is then a directly or indirectly wholly-owned subsidiary
of the Optionee,  and provided further that Sinclair Ventures,  Inc. delivers to
the Company a written assumption signed by Sinclair  Ventures,  Inc. pursuant to
which it assumes the  obligations  and  liabilities  of the Optionee  under this
Agreement.  However, no such assignment or assumption shall relieve the Optionee
of any of its obligations or liabilities under this Agreement.

     12. Notices. All notices, demands and other communications which may or are
required to be given hereunder or with respect hereto shall be in writing, shall
be delivered  personally or sent by  nationally  recognized  overnight  delivery
service,  charges  prepaid,  or by registered or certified mail,  return-receipt
requested, or by facsimile transmission,  and shall be deemed to have been given
or made when personally delivered,  the next business day after delivery to such
overnight delivery service, when dispatched by facsimile  transmission (provided
that the sender's facsimile machine produces  confirmation of receipt),  or five
(5) days after deposited in the mail, first-class postage prepaid,  addressed as
follows:


                                     -E 88-

<PAGE>

                  If to the Company:

                  BeautyBuys.Com Inc.
                  40 Underhill Boulevard
                  Syosset, New York  11791-0996
                  ATTN:  Chief Executive Officer
                  Facsimile No.:  (516) 682-1990


                  With a copy to:

                  Meltzer, Lippe, Goldstein & Schlissel, P.C.
                  190 Willis Avenue
                  Mineola, New York  11501
                  ATTN:  Richard Lippe, Esq.
                  Facsimile No.:  (516) 747-0653


                  If to Optionee:

                  Sinclair Broadcast Group, Inc.
                  10706 Beaver Dam Road
                  Cockeysville, Maryland  21030
                  ATTN:  President
                  Facsimile No.:  (410) 568-1533


                  With a copy to:

                  Sinclair Broadcast Group, Inc.
                  10706 Beaver Dam Road
                  Cockeysville, Maryland  21030
                  ATTN:  General Counsel
                  Facsimile No.:  (410) 568-1533


                  and with an additional copy to:

                  Thomas & Libowitz, P.A.
                  100 Light Street, Suite 1100
                  Baltimore, Maryland 21202-1053
                  ATTN:  Steven A. Thomas, Esq.
                  Facsimile No.:  (410) 752-2046


or to such other address or facsimile number as the parties hereto may from time
to time designate for themselves.

     13. Entire Agreement. This Agreement and the Stock Purchase Agreement shall
supersede  all prior  agreements  between  the  parties  relating to the subject
matter hereof and thereof,  and there are no other agreements or  understandings
between  them  concerning  the subject  matter  hereof or  thereof.  For sake of
convenience  in  drafting  the Stock  Purchase  Agreement,  the  Stock  Purchase

                                     -E 89-

<PAGE>

Agreement  contains  provisions  at Section 2.3 thereof  that are similar to the
provisions of Section 2.2 of this  Agreement.  However,  it is the intention and
agreement of the parties that in the event of a conflict  between this Agreement
and the Stock Purchase Agreement, this Agreement shall control.

     14.  Binding  Effect.   Each  of  the  covenants,   promises,   agreements,
representations  and  warranties in this Agreement by or on behalf of any of the
parties  hereto shall bind and inure to the benefit of their  respective  heirs,
guardians, personal and legal representatives, successors and permitted assigns.

     15.  New York Law.  This  Agreement  shall be  construed  and  enforced  in
accordance with, and the rights of the parties shall be governed by, the laws of
the State of New York.

     16. Specific Performance.  In the event of a breach of this Agreement,  the
other party may  maintain an action for specific  performance  against the party
alleged  to  have  breached  any  of  the  terms,  conditions,  representations,
warranties,  provisions,  covenants or agreements  herein  contained,  and it is
hereby  further agreed that no objection to the form of action in any proceeding
for specific  performance of this Agreement  shall be raised by any party hereto
so that such specific  performance  of this Agreement may not be obtained by the
aggrieved party. Anything contained herein to the contrary notwithstanding, this
Section  shall not be  construed  to limit in any  manner  whatsoever  any other
rights and remedies that an aggrieved  party may have by virtue of any breach of
this Agreement,  the parties having agreed that all such rights and remedies are
cumulative and supplementary.

     17.  Attorneys'  Fees. In the event of any  litigation  between the parties
arising under, out of or in connection with this Agreement,  the  non-prevailing
party  shall  pay  all  of the  prevailing  party's  costs,  expenses  and  fees
(including,  without limitation,  attorneys' fees) incurred as a result of or in
connection with such litigation.

     18.  Headings.  The  descriptive  headings  of  the  several  sections  and
subsections  of this  Agreement are inserted for  convenience  only,  and do not
constitute  a  substantive  part of this  Agreement,  and  are not  intended  to
describe,  interpret,  define,  or limit  the  scope,  extent  or intent of this
Agreement  as a whole,  or any  provision  hereof.  All  schedules  and exhibits
referred  to in this  Agreement  are hereby  deemed a  substantive  part of this
Agreement.

     19. Word Usage.  Unless the context  otherwise  requires,  whenever used in
this Agreement,  the singular shall include the plural, the plural shall include
the  singular,  and the  masculine  gender shall include the neuter and feminine
gender, and vice versa. Whenever used in this Agreement, words such as "herein,"
"hereinafter,"  "hereof," "hereto," and "hereunder" refer to this Agreement as a
whole, unless the context otherwise requires.

     20. Counterparts.  This Agreement may be executed in counterparts,  each of
which shall be an  original,  but all of which  shall  together  constitute  one
document.

                                     -E 90-

<PAGE>

     21.  Construction.  Each and every term and provision of this Agreement has
been  mutually  agreed to and  negotiated  by the parties  hereto,  and shall be
construed  simply  according to its fair meaning and not strictly for or against
any party.

     22.  Severability.  Each and every term and provision of this  Agreement is
intended to be severable.  If any term or provision hereof is illegal or invalid
for any reason  whatsoever,  such illegality or invalidity  shall not affect the
legality or validity of the remainder of this Agreement.

     23.  Time.  Time is of the  essence  with  respect  to all  aspects of this
Agreement.

     24.  Further  Assurances.  From time to time  prior to,  at,  and after any
Option  Closing Date,  each party hereto will execute all such  instruments  and
take all such  actions  as the  other  party  being  advised  by  counsel  shall
reasonably  request in connection with carrying out and  effectuating the intent
and  purpose  hereof,  and all  transactions  and  things  contemplated  by this
Agreement,  including, without limitation, the execution and delivery of any and
all confirmatory and other instruments,  in addition to those to be delivered on
any  Option  Closing  Date,  and any and all  actions  which may  reasonably  be
necessary to complete the transactions contemplated hereby.

     25. Legends and Other Securities Matters.

         25.1. Legends;  Opinions Requirement.  The certificates  evidencing the
Option Shares acquired by the Optionee and each  certificate  issued in transfer
thereof,  will bear the following  legend and any applicable  legend required by
any other Transaction Document:

         "THESE  SECURITIES HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF
         1933, AS AMENDED,  OR THE SECURITIES LAWS OF ANY STATE. THEY MAY NOT BE
         SOLD,  OFFERED FOR SALE,  PLEDGED OR  HYPOTHECATED  IN THE ABSENCE OF A
         REGISTRATION  IN EFFECT WITH RESPECT TO THE  SECURITIES OR AN EXEMPTION
         BEING APPLICABLE UNDER THE ACT."

         If the Optionee desires to sell or otherwise dispose of all or any part
of the Option Shares acquired by it under an exemption from  registration  under
the Securities Act, and if requested by the Company,  the Optionee shall deliver
to the Company an opinion of counsel, which may be counsel for the Company, that
such exemption is available.

         25.2.  Register of Securities.  The Company or its duly appointed agent
shall  maintain a separate  register  for the  Common  Stock,  in which it shall
register the issue and sale of all Option Shares. All transfers of Option Shares
acquired by the  Optionee  shall be recorded on the register  maintained  by the

                                     -E 91-

<PAGE>

Company or its agent, and the Company shall be entitled to regard the registered
holder of such  Option  Shares as the  actual  holder of such  Option  Shares so
registered  until the  Company or its agent is  required to record a transfer of
such Option Shares on its register.  Subject to Section 25.3 hereof, the Company
or its agent shall be required to record any such transfer when it receives such
security to be transferred duly and properly  endorsed by the registered  holder
thereof or by its attorney duly authorized in writing.

         25.3. Removal of Legend. Any legend endorsed on a certificate  pursuant
to Section 25.1 hereof, and any stop transfer  instructions and record notations
with respect  thereto shall be removed and the Company shall issue a certificate
without  such  legend to the holder  thereof at such time as (a) a  registration
statement  with  respect  to the  sale  of such  securities  shall  have  become
effective under the Securities Act and such securities  shall have been disposed
of in accordance with such  registration  statement,  (b) such securities  shall
have been  distributed  to the  public  pursuant  to Rule 144 (or any  successor
provision)  promulgated by the Commission  under the Securities Act, or (c) such
securities are otherwise sold in a transaction  exempt from the registration and
prospectus  delivery  requirements  of the  Securities  Act under  Section  4(1)
thereof so that all transfer  restrictions  with respect to such  securities are
removed  upon the  consummation  of such sale and the seller of such  securities
provides  the  Company  an opinion  of  counsel  (which  may be counsel  for the
Company),  which shall be in form and  content  reasonably  satisfactory  to the
Company,  to the  effect  that such  securities  in the  hands of the  purchaser
thereof are freely  transferable  without  restriction or registration under the
Securities Act in any public or private transaction.

         25.4. Rule 144. The Company agrees to timely file the reports  required
to be filed by it under the  Securities  Act and the  Exchange Act and the rules
and  regulations  adopted by the Commission  thereunder,  to the extent required
from time to time to enable the  Optionee to sell shares of Common Stock and the
shares of Common  Stock  into which the Common  Stock may be  converted  without
registration  under the  Securities  Act within the limitation of the exemptions
provided in (a) Rule 144 promulgated  under the Securities Act, as such Rule may
be amended from time to time,  or (b) any similar rule or  regulation  hereafter
adopted by the  Commission.  Upon the request of the Optionee,  the Company will
deliver  a  written   statement  as  to  whether  it  has  complied   with  such
requirements.

         25.5. Private Placement.

              25.5.1. The Optionee  understands and agrees with the Company that
(i) the Options and the offer and sale of the Option  Shares are  intended to be
exempt from registration under the Securities Act by virtue of the provisions of
Section 4(2) of the Securities Act and (ii) there is no existing public or other


                                     -E 92-

<PAGE>

market for the Options or the Option  Shares and there can be no assurance  that
the  Optionee  will be able to sell or  dispose  of the  Options  or the  Option
Shares.

              25.5.2. The Optionee represents and warrants to the Company that:

              25.5.2.1.  any  Option  Shares  acquired  by it  pursuant  to this
Agreement  will be  acquired  for  its own  account  and  without  a view to the
distribution  or resale of the  Option  Shares  acquired  by it or any  interest
therein;  provided  that the  provisions of this Section shall not prejudice the
Optionee's right at all times to sell or otherwise dispose of all or any part of
Option Shares so acquired by the Optionee  pursuant to a registration  under the
Securities  Act or an  exemption  from  such  registration  available  under the
Securities Act;

              25.5.2.2. the Optionee is an "Accredited Investor" as such term is
defined in Rule 501 of  Regulation D  promulgated  by the  Commission  under the
Securities Act; and

              25.5.2.3.  the  Optionee  is not a broker or dealer (as defined in
Sections  3(a)(4)  and  3(a)(5)  of the  Exchange  Act),  member  of a  national
securities exchange,  or person associated with a broker or dealer as defined in
Section  3(a)(18) of the Exchange Act, other than a business entity  controlling
or under common control with such broker, dealer, member or associated person.

         25.5.3. The Optionee further represents that:

              25.5.3.1.  the  Optionee  has such  knowledge  and  experience  in
financial and business  matters so as to be capable of evaluating the merits and
risks of its investment in the Options and the Option Shares and the Optionee is
capable of bearing the economic  risks of such  investment and is able to bear a
complete loss of its investment in the Options and the Option Shares; and

              25.5.3.2.  in evaluating  the  suitability of an investment in the
Option  and  the  Option   Shares,   the   Optionee  has  not  relied  upon  any
representations  or other  information  (whether  oral or written) made by or on
behalf of the  Company  other  than as set forth in the SEC  Reports,  the Stock
Purchase Agreement, this Agreement and the other Transaction Documents.


         [REMAINDER OF PAGE LEFT BLANK-SIGNATURES ON NEXT PAGE]

                                     -E 93-

<PAGE>

     IN WITNESS  WHEREOF,  the parties  hereto have caused this  Agreement to be
signed as of the date first above written.


WITNESS/ATTEST:                                  Company:

                                                 BeautyBuys.Com Inc.

- -----------------------                     By:
                                               -----------------------------
                                               Name:
                                               -----------------------------
                                               Title:
                                               -----------------------------

                                                 Optionee:

                                                 SINCLAIR BROADCAST GROUP, INC.


- -----------------------                     By:
                                               -----------------------------
                                               Name:
                                               -----------------------------
                                               Title:
                                               -----------------------------

                                    - E 94-

<PAGE>

                                 Schedule 2.2.2



1.       Media Planning and Media Buying - media  planning and media buying,  to
         be provided as  available  and as needed to the Company by employees or
         agents of the Optionee acceptable to the Company - $1,764,707.

2.       Commercial  Production - commercial  production  (average of 8 separate
         commercials  each year) at the facilities or studios of the Optionee or
         any of its direct or indirect subsidiaries, valued at $200,000.

3.       Commercial  Distribution  - commercial  distribution  to any and all of
         radio  and  television  stations  licensed,  owned or  operated  by the
         Optionee  or any of its  direct  or  indirect  subsidiaries,  valued at
         $10,000.

4.       Web  Site  Advertising  - web  site  advertising  on any and all of the
         Optionee's web sites, or the web sites of any of its direct or indirect
         subsidiaries,  including without limitation,  banner advertisements and
         direct links to the Company's  sites,  including the value of customary
         commissions  for each link (which will not be charged to the  Company),
         valued at $500,000. The size of such banners,  frequency,  location and
         link to other web sites to be  mutually  determined  by the Company and
         the Optionee,  and all technical  specifications  to be provided by the
         Company at its sole cost.

5.       Investment  and  Financial   Planning   Assistance  -  assistance  with
         financial planning and reporting, capital structure, credit facilities,
         systems development and integration,  and investment banking activities
         - $1,000,000.

6.       Periodic Technology and Marketing Consulting - $250,000.


The value allocated to the services described above (a) are determined as if all
amounts  were paid in cash,  (b) are on an annual  basis  (the total over the BB
Term is  $18,623,535),  and (c) shall increase over the Synergy Term  consistent
with the market  value of such  services  on the actual date such  services  are
supplied.


                                     -E 95-

<PAGE>

                                   Exhibit 2.5

                              [ADDRESS OF OPTIONEE]

                                     [Date]


VIA FACSIMILE (516) 682-1990
AND FEDERAL EXPRESS

BeautyBuys.Com Inc.
40 Underhill Boulevard
Syosset, New York 11791-0996
Attention: Chief Executive Officer

         Re:        Exercise   of   Option   for   Class  A   Common   Stock  of
                    BeautyBuys.Com   Inc.,   a  New  Jersey   Corporation   (the
                    "Corporation"),   under   Option   Agreement   (the  "Option
                    Agreement") by and between Sinclair Broadcast Group, Inc., a
                    Maryland corporation (the "Optionee"), and the Corporation

Dear Sir/Madam:

     Pursuant  to  the  terms  and  conditions  of  the  Option  Agreement,  the
undersigned  hereby  exercises  its right to acquire  _______________  (_______)
shares of Class A Common Stock of the Company. Closing on this transaction shall
take place in accord with the provisions of the Option Agreement. Please prepare
all  necessary  documentation  necessary  for  closing  pursuant  to the  Option
Agreement.

                                             Sincerely,

                                             SINCLAIR BROADCAST GROUP, INC.


                                        By:
                                           --------------------------------
                                           Name:
                                           --------------------------------
                                           Title:
                                           --------------------------------


                                     -E 95-

<PAGE>

                                    EXHIBIT C

                               BEAUTYBUYS.COM INC.
                          1999 LONG TERM INCENTIVE PLAN


     Section 1. Purpose

     The  purpose of the Plan is to  attract  and  retain  the  services  of key
employees, directors and non-employee consultants and independent contractors of
or to the Company and its  Subsidiaries  and to motivate such individuals to put
forth maximum efforts for the success of the business by offering them long term
performance-based  incentives  and an  opportunity  to acquire  ownership of the
Company's Stock.

     For purposes of the Plan,  the following  terms shall have the meanings set
forth below:


     Section 2. Definitions

         (a)  "Board" means the Board of Directors of the Company.

         (b)  "Change in Control", "Potential Change in Control", and "Change in
              Control Price" have the meanings set forth in Sections 10(b), (c),
              and (d), respectively.

         (c)  "Code"  means the Internal  Revenue Code of 1986,  as amended from
              time to time.

         (d)  "Commission"  means the Securities and Exchange  Commission or any
              successor agency.

         (e)  "Committee" means the Committee referred to in Section 3.

         (f)  "Company"  means  Beautybuys.Com,  Inc., a  corporation  organized
              under  the  laws of the  State  of New  Jersey,  or any  successor
              corporation.

         (g)  "Disability"  means  permanent and total  disability as determined
              under procedures  established by the Committee for purposes of the
              Plan.

         (h)  "Early Retirement" means retirement, with the consent for purposes
              of the Plan of the Committee or such officer of the Company as may
              be  designated  from time to time by the  Committee,  from  active
              employment  with the  Company  or a  Subsidiary  prior  to  Normal
              Retirement.

                                     -E 96-

<PAGE>

         (i)  "Exchange  Act"  means the  Securities  Exchange  Act of 1934,  as
              amended from time to time.

         (j)  "Fair Market Value" means, except as provided in Section 7(b)(ii),
              the mean,  as of any given  date,  between  the highest and lowest
              reported  sales  prices  of the  Stock on any  Exchange  or in the
              over-the-counter  market on such date (or, if there is no reported
              sale on such  date,  on the  last  preceding  date  on  which  any
              reported sale  occurred),  or if no such reported sales prices are
              available,  the fair market value of the Stock as established by a
              good faith determination of the Committee.

         (k)  "Holder" means an Optionee or a Transferee, as defined in Sections
              2(p) and (y), respectively.

         (l)  "Incentive Stock Option" means any Stock option intended to be and
              designated  as an "incentive  stock option"  within the meaning of
              Section 422 of the Code.

         (m)  "Long Term Performance  Award" or "Long Term Award" means an award
              under Section 9.

         (n)  "Non-Qualified Stock Option" means any Stock Option that is not an
              Incentive Stock Option.

         (o)  "Normal  Retirement"  means retirement from active employment with
              the  Company  or a  Subsidiary  at or  after  the  retirement  age
              determined by the Board .

         (p)  "Optionee"  means a person  who is  granted a Stock  Option  under
              Section 6.

         (q)  "Plan" means the  Beautybuys.Com,  Inc.  1999 Long Term  Incentive
              Plan, as set forth herein and as hereinafter  amended from time to
              time.

         (r)  "Restricted Stock" means an award under Section 8.

         (s)  "Retirement" means Normal or Early Retirement.

         (t)  "Rule 16b-3"  means Rule 16b-3 as  promulgated  by the  Commission
              under  Section  16(b) of the  Exchange Act as amended from time to
              time.

         (u)  "Stock"  means the Class A Common Stock,  $.001 par value,  of the
              Company.

         (v)  "Stock Appreciation Right" means a right granted under Section 7.

         (w)  "Stock  Option" or "Option"  means an option granted under Section
              6.

                                     -E 97-

<PAGE>

         (x)  "Subsidiary"  means any  business  entity  in which  the  Company,
              directly  or  indirectly,  owns 50  percent  or more of the  total
              combined  voting  power of all  classes  of stock or other  equity
              interest.

         (y)  "Transferee"  means a member of an Optionee's  Immediate Family, a
              partnership  or a trust to whom or which any Option is transferred
              as provided in Section 6.

     Section 3. Administration

     The Plan shall be administered  by the Committee on Executive  Compensation
of the Board,  or such other  Committee  of the Board,  composed  of two or more
members,  of which one will be the Chairman of the Board, who may be an employee
of the  company,  the other  members  will be  non-employees.  If at any time no
Committee designated to administer the Plan shall be in office, the functions of
the Committee specified in the Plan shall be exercised by the Board.

     Except as limited by the  express  provisions  of the Plan,  the  Committee
shall have the sole and complete authority:

         (a)  to select the officers and other key employees or  consultants  or
              independent contractors to whom Stock Options, Stock, Appreciation
              Rights, Restricted Stock and Long Term Performance Awards may from
              time to time be granted;

         (b)  to determine  whether and to what extent  Incentive Stock Options,
              Non-Qualified Stock Options, Stock Appreciation Rights, Restricted
              Stock, Long Term Performance  Awards,  or any combination  thereof
              are  to be  granted,  hereunder,  provided  that  Incentive  Stock
              Options may only be granted to employees.

         (c)  to  determine  the  number of shares to be  covered  by each award
              granted hereunder;

         (d)  to  determine  the  terms  and  conditions  of any  award  granted
              hereunder  (including,  but not limited to, the share  price,  any
              restriction  or  limitation,   any  vesting  acceleration  or  any
              forfeiture  waiver  regarding  any Stock Option or other award and
              the shares of Stock  relating  thereto),  based on such factors as
              the Committee shall determine;

         (e)  to adjust the  performance  goal and  measurements  applicable  to
              performance-based awards pursuant to the terms of the Plan; and

         (f)  to determine to what extent and under what circumstances Stock and
              other amounts payable with respect to an award shall be deferred;

                                     -E 98-

<PAGE>

The  Committee  shall  have the  authority  to adopt,  alter,  and  repeal  such
administrative  rules,  guidelines and The Committee shall have the authority to
adopt,  alter, and repeal such  administrative  rules,  guidelines and practices
governing  the Plan as it shall from time to time deem  advisable,  to interpret
the terms and  provisions  of the Plan and any award  issued under the Plan (and
any agreement relating  thereto),  and otherwise to supervise the administration
of the Plan.  The  Committee  may act only by a majority of its members  then in
office,  except that the members  thereof may authorize any one or more of their
number or any officer of the Company to execute and deliver  documents on behalf
of the  Committee.  Any  determination  made by the  Committee  pursuant  to the
provisions  of the Plan  with  respect  to any  award  shall be made in its sole
discretion at the time of the grant of the award or, unless in  contravention of
any express term of the Plan, at any time thereafter. Whenever the Committee has
the power, or right under this Plan to adjust,  alter,  amend,  award,  consent,
deem advisable, deem appropriate,  deem desirable,  deem necessary,  determined,
determine conditions,  determine criteria,  determine factors,  determine terms,
elect,  exercise  authority,  exercise  discretion,  grant,  interpret,  make  a
decision,  provide, set, specify,  supervise,  use criteria,  use factors or any
similar  power or  right,  the  Committee  shall  have the  sole,  absolute  and
uncontrolled discretion in doing so.

     Section 4. Subject to Plan

     The total number of shares of Stock reserved for  distribution  pursuant to
Stock Options or other awards under the Plan shall be equal to 9,000,000 shares.
Such shares may consist,  in whole or in part, of authorized and unissued shares
or issued shares heretofore or hereafter required and held as treasury shares.

     If an outstanding Stock Option or Stock  Appreciation right shall expire or
terminate  without  having been  exercised in full, or if any  Restricted  Stock
award or long Term  Performance  Award is not earned or is forfeited in whole or
in part,  the shares  subject to the  unexercised  or forfeited  portion of such
award shall again be available for  distribution in connection with awards under
the Plan.  In the event that a Stock Option is exercised by tendering  shares to
the Company as full or partial payment of the option  exercise  price,  only the
number of shares  issued net of the shares  tendered  shall be deemed  delivered
under the Plan. Further, shares tendered or withheld for the payment of taxes in
connection  with  any  award  shall  again  be  available  for  distribution  in
connection with awards under the Plan.

     In   the   event   of   any    merger,    reorganization,    consolidation,
recapitalization,  stock  dividend,  stock  split,  or other change in corporate
structure  affecting the Stock such substitution or adjustments shall be made in
the  aggregate  number of shares  reserved for issuance  under the Plan,  in the
number and option price of shares subject to outstanding  Stock Options,  in the
determination  of  the  amount  payable  upon  exercise  of  outstanding   Stock
Appreciation  Rights  and in the number of shares  subject to other  outstanding
awards granted under the Plan as may be determined by the Committee, in its sole
discretion,  to be equitable to prevent  substantial  dilution or enlargement of
the rights granted to participants hereunder, provided, however, that the number
of shares  subject to any award will  always be a whole  number.  The  Committee
shall give notice to each  participant of any  adjustment  made pursuant to this
paragraph,  and upon such notice, such adjustment shall be effective and binding
for all purposes of the Plan.

                                     -E 99-

<PAGE>

     Shares issued under the Plan as the result of the  settlement or assumption
of, or  substitution  of awards under the Plan for, any awards or obligations to
grant future awards of any entity  acquired by or merging with the Company shall
not reduce the number of shares available for delivery under the Plan.

     The maximum number of shares  available for delivery under the Plan through
Incentive Stock Options shall be 6,000,000 shares.  The maximum number of shares
available  for  awards  under  Section  8 and 9 hereof  shall be equal to twenty
percent of the total shares available for distribution under the Plan.

     Section 5. Eligibility

     All employees and non-employee  consultants and independent  contractors to
the Company and its Subsidiaries (but excluding, except as otherwise provided in
Section 6,  members  of the  Committee  and  any  person  who  serves  only as a
director) who in the opinion of the Committee are responsible for, or contribute
to, the management,  growth, and profitability of the business of the Company or
its Subsidiaries are eligible to be granted awards under the Plan.

     Section 6. Stock Options

     Stock Options may be granted  alone or in addition to other awards  granted
under  the  Plan  and  may  be  of  two  types:   Incentive  Stock  Options  and
Non-Qualified Stock Options. Any Stock Option granted under the Plan shall be in
such form as the Committee may from time to time  approve.  The Committee  shall
have the authority to grant any Optionee Incentive Stock Options,  Non-Qualified
Stock  Options,  or both  types of Stock  Options  (in each case with or without
Stock Appreciation Rights); provided, however, that the Committee shall not have
the authority to grant Incentive Stock Options to any independent  contractor or
any  non-employee  consultant  or director.  To the extent that any Stock Option
does not qualify as an Incentive  Stock Option,  it shall  constitute a separate
Non-Qualified  Stock Option.  The Committee shall not grant Stock Options to any
one individual with respect to more than twenty-five percent (25%) of the shares
of Stock  reserved for  distribution  pursuant to Stock  Options or other awards
under the Plan.

     Stock  Options  shall be  evidenced  by  option  agreements,  the terms and
provisions of which may differ.  An option  agreement shall indicate on its face
whether it is an agreement for Incentive  Stock Options or  Non-Qualified  Stock
Options.  The grant of a Stock Option  shall occur on the date the  Committee by
resolution  selects an employee as a participant  in any grant of Stock Options,
determines  the number of Stock  Options to be  granted  to such  employee,  and
specifies the terms and provisions of the option agreement;  provided,  however,
that the Committee may designate in such  resolution a later date as the date of
grant of any or all of the Stock  Options  covered  thereby.  The Company  shall
notify a  participant  of any  grant  of Stock  Options,  and a  written  option
agreement  or  agreement  shall be duly  executed  between  the  Company and the
participant.

                                    -E 100-

<PAGE>

     Anything in the Plan to the contrary  notwithstanding,  no term of the Plan
relating to Incentive  Stock Options shall be interpreted,  amended,  or altered
nor shall any discretion or authority  granted under the Plan be exercised so as
to disqualify  the Plan under Section 422 of the Code or, without the consent of
the Optionee  affected,  to  disqualify  any  Incentive  Stock Option under such
Section 422.

     Options  granted under the Plan shall be subject to the following terms and
conditions  and  shall  contain  such  additional  terms and  conditions  as the
Committee shall deem desirable:

         (a)  Option  Price.  The  option  price per share of Stock  purchasable
              under a Stock  Option  shall be equal to the Fair Market  Value of
              the  Stock on the date of grant or such  higher  price as shall be
              determined by the Committee at grant.

         (b)  Option  Term.  The term of each Stock Option shall be fixed by the
              Committee, but no Incentive Stock Option shall be exercisable more
              than 10  years  after  the date of  grant  of the  Option,  and no
              Non-Qualified Stock Option shall be exercisable more than 10 years
              and one month after the date of grant of the Option.

         (c)  Transferability of Options.

              (i)  No Stock Option shall be  transferable  by the Optionee other
                   than by will, by the laws of descent and  distribution  or in
                   accordance with the provisions of Section 6(c)(ii).

              (ii) Subject to  applicable  securities  laws,  the  Committee may
                   determine   that  a   Non-Qualified   Stock   Option  may  be
                   transferred  by the  Optionee  to one or more  members of the
                   Optionee's Immediate Family, as defined in Section 6(c)(iii),
                   to a  partnership  of which the only  partners are members of
                   the Optionee's Immediate Family, or to a trust established by
                   the  Optionee  for the benefit of one or more  members of the
                   Optionee's Immediate Family. No Transferee to whom or which a
                   Non-Qualified   Stock  Option  is  transferred   may  further
                   transfer  such Stock  Option.  A  Non-Qualified  Stock Option
                   transferred  pursuant to this Section shall remain subject to
                   the  provisions of the Plan,  including,  but not limited to,
                   the provisions of this Section 5  relating to the exercise of
                   the Stock Option upon the death,  Disability,  Retirement  or
                   other termination of employment of the Optionee, and shall be
                   subject to such other rules as the Committee shall determine.

              (iii)For  purposes of this  Section 6,  "Immediate  Family" of the
                   Optionee means the Optionee's spouse,  parents,  children and
                   grandchildren.

                                    -E 101-

<PAGE>

        (d)   Exercisability. Stock Options shall be exercisable at such time or
              times  and  subject  to such  terms  and  conditions  as  shall be
              determined by the  Committee.  If the Committee  provides that any
              Stock Option is exercisable  only in  installments,  the Committee
              may at any time waive such  installment  exercise  provisions,  in
              whole  or in part  based  on such  factors  as the  Committee  may
              determine.

         (e)  Termination  by Death.  Subject to Section  6(j), if an Optionee's
              employment or service on the Board  terminates by reason of death,
              any Stock Option held by such  Optionee or any  Transferee of such
              Optionee  may   thereafter  be  exercised,   to  the  extent  then
              exercisable  or on such  accelerated  basis as the  Committee  may
              determine, for a period of one year from the date of such death or
              until the  expiration  of the stated  term of such  Stock  Option,
              whichever period is the shorter;  provided,  however,  that if the
              expiration  of the stated  term of any such  Stock  Option is less
              than one year  following  the  death of the  Optionee,  the  Stock
              Option shall be exercisable for a period of one year from the date
              of such death.

         (f)  Termination  by  Reason  of  Disability.  Subject  to 6(j),  if an
              Optionee's employment or service on the Board terminates by reason
              of  Disability,  any Stock  Option  held by such  Optionee  or any
              Transferee  of such  Optionee may  thereafter  be exercised by the
              Holder,   to  the  extent  it  was  exercisable  at  the  time  of
              termination  or on such  accelerated  basis as the  Committee  may
              determine,  for a  period  of one  year  from  the  date  of  such
              termination  of employment  or until the  expiration of the stated
              term  of such  Stock  Option,  whichever  period  is the  shorter;
              provided,  however,  that, if the Holder dies while any such Stock
              Option remains  exercisable,  any unexercised Stock Option held by
              such  Holder at death  shall  continue  to be  exercisable  to the
              extent  to which it was  exercisable  at the time of the  Holder's
              death for a period of 12 months  from the date of such  death.  In
              the event of termination of employment by reason of Disability, if
              an Incentive Stock Option is exercised after the expiration of the
              exercise  periods  that apply for  purposes  of Section 422 of the
              Code,   such  Stock  Option  will   thereafter  be  treated  as  a
              Non-Qualified Stock Option.

         (g)  Termination by Reason of Retirement.  Subject to Section 5(j),  if
              an  Optionee's  employment  or service on the Board  terminates by
              reason of  Retirement,  any Stock Option held by such  Optionee or
              any Transferee of such Optionee may thereafter be exercised by the
              Holder, to the extent it was exercisable at the time of Retirement
              or on such accelerated basis as the Committee may determine, for a
              period  of  two  years  from  the  date  of  such  termination  of
              employment  or until the  expiration  of the  stated  term of such
              Stock Option, whichever period is the shorter;  provided,  however
              that,  if  the  Holder  dies  within  such  two-year  period,  any

                                    -E 102-


<PAGE>

              unexercised    Stock   Option   held   by   such   Holder   shall,
              notwithstanding  the expiration of such two-year period,  continue
              to be exercisable to the extent to which it was exercisable at the
              time of death  for a  period  of 12  months  from the date of such
              death.  In the event of  termination  of  employment  by reason of
              Retirement,  if an Incentive  Stock Option is exercised  after the
              expiration  of the  exercise  periods  that apply for  purposes of
              Section  422 of the Code,  such Stock  Option will  thereafter  be
              treated as a Non-Qualified Stock Option.

         (h)  Other  Termination.  Subject to  Section  6(j),  if an  Optionee's
              employment terminates for any reason other than death,  Disability
              or Retirement, or cause, any Stock Option held by such Optionee or
              any Transferee of such Optionee may thereafter be exercised by the
              Holder,   to  the  extent  it  was  exercisable  at  the  time  of
              termination,  for a period of three  months  from the date of such
              termination  of employment  or until the  expiration of the stated
              term  of such  Stock  Option,  whichever  period  is the  shorter;
              provided, however, that if the Holder dies within such three-month
              period,  any unexercised  Stock Options held by such Holder shall,
              notwithstanding   the  expiration  of  such  three-month   period,
              continue  to  be  exercisable  to  the  extent  to  which  it  was
              exercisable  at the time of death for a period  of 12 months  from
              the date of such death. If an Optionee's  employment is terminated
              for cause, all rights under any Stock Option held by such Optionee
              or any Transferee of such Optionee shall expire  immediately  upon
              the giving to the Optionee of notice of such  termination,  if and
              to the extent  determined by the Committee  and, to the extent not
              so determined, shall expire as provided in the preceding sentences
              of this Section 6(h).

         (i)  Method of Exercise.  Stock Options shall be exercisable (i) during
              the  Holder's  lifetime,  only by the Holder or by the guardian or
              legal  representative of the Holder,  and (ii) following the death
              of the Holder,  only by the person to whom they are transferred by
              will or the laws of descent and distribution. For purposes of this
              Section 6(i) only,  the term "Holder"  shall include any person to
              whom a Stock Option is  transferred by will or the laws of descent
              and  distribution.  Subject to the  provisions  of this Section 6,
              Stock Options may be  exercised,  in whole or in part, at any time
              during the option term by giving written notice of exercise to the
              Company  specifying  the  number of shares to be  purchased.  Such
              notice  shall be  accompanied  by payment in full of the  purchase
              price in cash (including check,  bank draft,  money order, or such
              other  instrument  as the Company may  accept).  Unless  otherwise
              determined  by the  Committee  at any  time or from  time to time,
              payment  in full or in part may also be made (i) by  delivering  a
              duly  executed  notice  of  exercise   together  with  irrevocable
              instructions  from the Holder to a broker to deliver  promptly  to

                                    -E 103-


<PAGE>

              the Company sufficient  proceeds from a sale or loan of the shares
              subject to the Stock Option to pay the purchase  price, or (ii) in
              the form of unrestricted  Stock already owned by the Holder or, in
              the  case  of  the  exercise  of  a  Non-Qualified  Stock  Option,
              Restricted  Stock subject to an award  hereunder  (based,  in each
              case,  on the Fair Market Value of the Stock on the date the Stock
              Option is exercised). If payment of the option exercise price of a
              Non-Qualified Stock Option is made in whole or in part in the form
              of Restricted  Stock,  such Restricted  Stock (and any replacement
              shares  relating  thereto)  shall remain  restricted in accordance
              with the original terms of the Restricted Stock award in question,
              and any  additional  Stock  received  upon the  exercise  shall be
              subject  to the same  forfeiture  restrictions,  unless  otherwise
              determined by the Committee.

              No shares of Stock shall be issued until full payment therefor has
              been made.  Subject to any forfeiture  restrictions that may apply
              if a Stock Option is exercised  using  Restricted  Stock, a Holder
              shall  have all of the  rights of a  stockholder  of the  Company,
              including  the right to vote the  shares  and the right to receive
              dividends, with respect to shares subject to the Stock Option when
              the Holder has given written notice of exercise,  has paid in full
              for such shares,  and, if requested,  has given the representation
              described in Section 13(a).

              Shares  issued upon  exercise of a Stock Option shall be issued in
              the name of the Holder or, at the  request of the  Holder,  in the
              names  of such  Holder  and the  Holder's  spouse  with  right  of
              survivorship as community property,  community property with right
              of survivorship or joint tenants.

         (j)  Cashing  Out of  Options.  In any  case  when a  Stock  Option  is
              exercised after the death of a Holder,  the Committee may elect to
              cash out all or any part of the Stock  Option by paying the person
              to whom the Stock  Option  has been  transferred  by reason of the
              death of the Holder an amount,  in cash or shares of Stock,  equal
              in value to the excess of the Fair Market  Value of the Stock over
              the option price on the effective date of such cash out.

         (k)  Substitute Options. Stock Options or Stock Appreciation Rights may
              be granted  under the Plan from time to time in  substitution  for
              stock  options or stock  appreciation  rights held by employees of
              any corporation who, as the result of a merger, consolidation,  or
              combination of such other  corporation with, or the acquisition of
              all or  substantially  all of the  assets  or stock of such  other
              corporation by, the Company or a Subsidiary,  become  employees of
              the  Company  or a  Subsidiary.  The terms and  conditions  of any
              substitute Stock Options or Stock  Appreciation  Rights so granted
              may vary from the terms  and  conditions  set forth in the Plan to
              such  extent  as the  Committee  at the  time of  grant  may  deem
              appropriate to conform,  in whole or in part, to the provisions of
              the stock options or stock appreciation rights in substitution for
              which they are  granted;  provided,  however,  that in the event a
              stock option for which a substitute  Stock Option is being granted
              is an incentive stock option, no such variation shall be permitted
              the effect of which would be to adversely affect the status of any
              such substitute Stock Options as an Incentive Stock Option.

         (l)  Deferral  of Option  Gains.  An  Optionee  may elect to defer to a
              future  date  receipt of the shares of Stock to be  acquired  upon
              exercise  of a  Stock  Option.  Such  election  shall  be  made by
              delivering  to the Company not later than six months  prior to the
              exercise  of the  Stock  Option a written  notice of the  election
              specifying  the future date (the  "Deferral  Date") for receipt of
              the  shares.  At any  time,  and from  time to time,  prior to the
              delivery  to the  Optionee of shares the receipt of which has been
              deferred as provided in this  section,  the Optionee may designate
              by written  notice to the Company a new date,  which date shall be
              later than the Deferral Date,  and such new date shall  thereafter
              be the Deferral Date with respect to such shares.

                                    -E 104-

<PAGE>

     Section 7. Stock Appreciation Rights

     A Stock  Appreciation  Right may be granted in conjunction with all or part
of any Stock Option granted under the Plan. In the case of a Non-Qualified Stock
Option,  such  Right  may be  granted  only at the time of  grant of such  Stock
Option. A Stock  Appreciation Right independent of a Stock Option grant may also
be awarded by the  Committee,  in which event the  provisions  of this Section 7
shall be  applied  for  purposes  of  determining  the  operation  of such Stock
Appreciation  Right as if a  Non-Qualified  Stock Option had been granted on the
date of the grant of and in conjunction with such independent Stock Appreciation
Right.

     A Stock  Appreciation  right  granted  with respect to a given Stock Option
shall  terminate and no longer be  exercisable  to the extent of the shares with
respect to which the related  Stock Option is exercised or  terminates.  A Stock
Appreciation  Right  may  be  exercised  by a  Holder  in  accordance  with  the
provisions  of this  Section 7 by  surrendering  the  applicable  portion of the
related Stock Option in accordance with procedures established by the Committee.
Upon such  exercise  and  surrender,  the Holder shall be entitled to receive an
amount  determined in the manner  prescribed  in Section 7(b).  The Stock Option
which has been so  surrendered  shall no longer be exercisable to the extent the
related Stock Appreciation Right has been exercised.

     Stock Appreciation  Rights shall be subject to such terms and conditions as
shall be  determined  by the  Committee,  including,  but not  limited  to,  the
following:

         (a)  Exercisability.  A Stock  Appreciation  Right shall be exercisable
              only at such time or times and to the extent that the Stock Option
              to  which  it  relates  is  exercisable  in  accordance  with  the
              provisions  of Section 6 and this  Section 7;  provided,  however,
              that a Stock  Appreciation  Right shall not be exercisable  during
              the first six months of its term by an Optionee who is actually or
              potentially  subject to Section 16(b) of the Exchange Act,  unless
              otherwise  determined  by the  Committee  in the event of death or
              Disability  of  the  Optionee  prior  to  the  expiration  of  the
              six-month period.

         (b)  Payment Upon Exercise.  Upon the exercise of a Stock  Appreciation
              Right,  a Holder  shall be  entitled to receive an amount in cash,
              shares of Stock,  or both equal in value to the excess of the Fair
              Market  Value on the date of  exercise  of one share of Stock over
              the option exercise prior per share specified in the related Stock
              Option  multiplied by the number of shares in respect of which the
              Stock Appreciation Right shall have been exercised.  The Committee
              shall  have the right to  determine  the form of  payment  in each
              case.

              In the case of a Stock  Appreciation Right held by an Optionee who
              is  actually  or  potentially  subject  to  Section  16(b)  of the
              Exchange Act, the Committee;

              (i)   may require that such Stock  Appreciation Right be exercised
                    only in  accordance  with  any  applicable  "window  period"
                    provisions of Rule 16b-3; and

              (ii)  in the  case of a Stock  Appreciation  Right  relating  to a
                    Non-Qualified  Stock Option,  may provide that the amount to
                    be paid  upon  exercise  of such  stock  Appreciation  Right
                    during a Rule 16b-3  "window  period"  shall be based on the
                    highest mean sales price of the Stock on any day during such
                    "window period".

         (c)  Non-transferability.   A  Stock   Appreciation   Right   shall  be
              transferable  only when and to the extent that the  related  Stock
              Option would be transferable under Section 6(c).

                                    -E 105-

<PAGE>

         (d)  Effect of Change in Control.  The  Committee  may provide,  at the
              time of grant,  that a Stock  Appreciation  Right can be exercised
              only in the event of a change in Control or a Potential  Change in
              Control, subject to such terms and conditions as the Committee may
              specify at grant.  The  Committee  may also provide  that,  in the
              event of a change in Control or a Potential Change in Control, the
              amount to be paid upon the exercise of a Stock  Appreciation Right
              shall be based on the  Change in  Control  price,  subject to such
              terms and conditions as the Committee may specify at grant.

     Section 8. Restricted Stock

         (a)  Administration.  Shares of  Restricted  Stock may be issued either
              alone or in addition to other awards  granted under the Plan.  The
              Committee   shall   determine  the  offices,   key  employees  and
              non-employee  consultants  to whom  and the time or times at which
              grants of Restricted  Stock will be made,  the number of shares to
              be  awarded  the time or times  within  which  such  awards may be
              subject to  forfeiture,  and any other terms and conditions of the
              awards,  in  addition  to those  contained  in Section  8(c).  The
              Committee may  condition  the grant of  Restricted  Stock upon the
              attainment of specified performance goals or such other factors or
              criteria as the  Committee  shall  determine.  The  provisions  of
              Restricted  Stock awards need not be the same with respect to each
              recipient.

         (b)  Awards and Certificates.  Each participant  receiving a Restricted
              Stock  award  shall be issued a  certificate  in  respect  of such
              shares of Restricted  Stock.  Such certificate shall be registered
              in the name of such participant and shall be an appropriate legend
              referring to the terms, conditions, and restrictions applicable to
              such award, substantially in the following form:

                   "The  transferability  of this  certificate and the shares of
                   stock  represented  hereby  are  subject  to  the  terms  and
                   conditions (including forfeiture) of the BEAUTYBUYS.COM. INC.
                   1999  Long  Term  Incentive  Plan  and  a  Restricted   Stock
                   Agreement.  Copies of such Plan and  Agreement are on file at
                   the offices of BeautyBuys.Com.  Inc., 40 Underhill Boulevard,
                   Syosset, New York 11791.

              The Committee may require that the  certificates  evidencing  such
              shares be held in custody by the  Company  until the  restrictions
              thereon  shall  have  lapsed  and  that,  as a  condition  of  any
              Restricted  Stock award,  the  participant  shall have delivered a
              stock power,  endorsed in blank,  relating to the Stock covered by
              such award.

         (c)  Terms and Conditions.  Shares of Restricted Stock shall be subject
              to the following terms and conditions:

             (i)    Subject  to the  provisions  of the Plan and the  Restricted
                    Stock Agreement referred to in Section 8(c)(vi), during such
                    period  commencing  with the date of such  award as shall be
                    set  by  the  Committee  (the  "Restriction   Period"),  the
                    participant   shall  not  be  permitted  to  sell,   assign,
                    transfer, pledge, or otherwise encumber shares of Restricted
                    Stock.  Within these  limits,  the Committee may provide for
                    the  lapse  of such  restrictions  in  installments  and may
                    accelerate or waive such restrictions,  in whole or in part,
                    based  on  service,  performance,  and such  other  facts or
                    criteria as the Committee may determine.

                                    -E 106-


<PAGE>

              (ii)  Except as provided in 8(c)(i),  the participant  shall have,
                    with respect to the shares of Restricted  Stock,  all of the
                    right of a stockholder  of the Company,  including the right
                    to vote  the  shares  and the  right  to  receive  any  cash
                    dividends thereon; provided, however, that the Committee may
                    provide at the time of an award that cash dividends shall be
                    automatically   deferred  and   reinvested   in   additional
                    Restricted  Stock.  Dividends on Restricted  Stock which are
                    payable  in Stock  shall  be paid in the form of  additional
                    shares of Restricted Stock.

              (iii) Except to the extent  otherwise  provided in the  applicable
                    Restricted  Stock  Agreement and Sections  8(c)(i) and (iv),
                    upon  termination  of a  participant's  employment  for  any
                    reason  during the  Restriction  Period,  all  shares  still
                    subject   to   restriction   shall  be   forfeited   by  the
                    participant.

              (iv)  In the  event  of the  death  of a  participant  during  the
                    Restriction   Period  without  a  prior  forfeiture  of  the
                    Restricted  Stock  subject  to  such   Restriction   Period,
                    unlegended certificates for such share shall be delivered to
                    the participant.

              (v)   If and when the  Restriction  period expires without a prior
                    forfeiture   of  the   Restricted   Stock  subject  to  such
                    Restriction Period,  unlegended certificates for such shares
                    shall be delivered to the participant.

              (vi)  Each  award  shall be  confirmed  by,  and be subject to the
                    terms  of,  a  Restricted  Stock  Agreement  which  shall be
                    executed by the Company and the recipient of the  Restricted
                    Stock.

                                    -E 107-


<PAGE>

     Section 9. Long Term Performance Awards

         (a)  Awards and  Administration.  Long Term  Performance  awards may be
              awarded  either alone or in addition to other awards granted under
              the Plan. The Committee  shall determine the nature,  length,  and
              starting date of the performance period (the "Performance Period")
              for each Long Term Performance  Award, which shall be at least two
              years (subject to Section 10), and shall determine the performance
              objectives to be used in valuing Long Term Performance  awards and
              determining the extent to which such Long Term Performance  Awards
              have  been  earned.  The  maximum  award for any  individual  with
              respect to any one year of any Performance  Period shall be 20,000
              shares of Stock.  Performance objectives may vary from participant
              to  participant  and between groups of  participants  and shall be
              based  upon  one or more  of the  following  Company,  Subsidiary,
              business unit, or individual performance factors or criteria (on a
              pre- or post- tax basis and on an aggregate or per share basis) as
              the Committee may deem appropriate;  earnings, sales, Stock price,
              return on equity,  assets or capital,  economic value added,  cash
              flow, total shareholder return, costs, margins,  market share, any
              combination of the foregoing.  Performance Periods may overlap and
              participants may participate  simultaneously  with respect to Long
              Term performance Awards that are subject to different  Performance
              Periods and different performance factors and criteria.  Long Term
              Performance  Awards shall be  confirmed  by, and be subject to the
              terms of, a Long Term Performance  Award  Agreement.  The terms of
              such awards need not be the same with respect to each participant.

         (b)  Adjustment of Awards.  The  Committee  may adjust the  performance
              goals and measurements  applicable to Long Term Performance Awards
              to take into account  changes in law and  accounting and tax rules
              and to make such  adjustments as the Committee  deems necessary or
              appropriate to reflect the inclusion or exclusion of the impact of
              extraordinary or unusual items,  events, or circumstances in order
              to avoid windfalls or hardships.

                                    -E 108-

<PAGE>

         (c)  Termination  of  Employment.  Subject  to  Section  9  and  unless
              otherwise  provided in the applicable Long Term Performance  Award
              Agreement,   if  a  participant  terminates  employment  during  a
              Performance  Period because of death,  Disability,  or Retirement,
              such  participant  shall be entitled to a payment  with respect to
              each  outstanding  Long Term  Performance  Award at the end of the
              applicable Performance Period;


              (i)   based,  to the extent relevant under the terms of the award,
                    upon the  participant's  performance  of the portion of such
                    Performance Period ending on the date of termination and the
                    performance of the Company or any  applicable  business unit
                    for the entire Performance Period, and

              (ii)  prorated for the portion of the  Performance  Period  during
                    which the  participant  was  employed  by the  Company  or a
                    Subsidiary,   all  as  determined  by  the  Committee.   The
                    Committee  may provide for an earlier  payment in settlement
                    of such  award in such  amount  and  under  such  terms  and
                    conditions as the Committee  deems  appropriate.  Subject to
                    Section  10  and  except  as   otherwise   provided  in  the
                    applicable  Long  Term  Performance  Award  Agreement,  if a
                    participant   terminates  employment  during  a  Performance
                    Period for any other reason, then such participant shall not
                    be  entitled to any  payment  with  respect to the Long Term
                    Performance  Awards  subject  to  such  Performance  Period,
                    unless the Committee shall otherwise determine.

         (d)  Form of  Payment.  The earned  portion of a Long Term  Performance
              Award may be paid currently or on a deferred basis and may provide
              for such  interest or earnings  equivalent  as the  Committee  may
              determine.  Payment  shall  be made in the  form of cash or  whole
              shares of Stock,  including  Restricted  Stock,  or a  combination
              thereof,  either in a lump sum payment or in annual  installments,
              all as the Committee shall determine.

     Section 10. Change in Control Provisions

         (a)  Impact of Event. In the event of:

              (i)   a "Change in Control" as defined in Section 10(c),  but only
                    if and to the extent so  determined  by the Committee or the
                    Board, the following  acceleration and valuation  provisions
                    shall apply:

                                    -E 109-


<PAGE>

              (ii)  a "Potential Change in Control" as defined in Section 10(c),
                    but only if and to the extent so determined by the Committee
                    or the  Board,  the  following  acceleration  and  valuation
                    provisions shall apply:

                    a.     Stock   Options   and   Stock   Appreciation   Rights
                           outstanding  as of the date such Change in Control or
                           such  Potential  Change in Control is  determined  to
                           have  occurred  and not then  exercisable  and vested
                           shall become fully exercisable and vested;  provided,
                           however,  that,  in the  case of  Stock  Appreciation
                           rights held by an Optionee who is actually subject to
                           Section   16(b)  of  the  Exchange  Act,  such  Stock
                           Appreciation  Rights shall not become exercisable and
                           vested unless they shall have been outstanding for at
                           least six  months at the date such  Change in Control
                           is determined to have occurred.

                    b.     The restrictions and forfeiture provisions applicable
                           to  any  restricted   Stock  shall  lapse,  and  such
                           Restricted Stock shall become fully vested.

                    c.     The value of all  outstanding  Stock  Options,  Stock
                           Appreciation  Rights,  and  Restricted  Stock  shall,
                           unless  otherwise  determined  by the Committee at or
                           after  grant,  be  cashed  out  on the  basis  of the
                           "Change  in  Control  Price",  as  defined in Section
                           10(d),  as of the date such change in Control or such
                           Potential  Change in  Control is  determined  to have
                           occurred  or such  other  date as the  Committee  may
                           determine prior to the Change in Control.

                    d.     Any outstanding Long Term  Performance  Awards shall,
                           unless the Committee otherwise determines,  be vested
                           and paid out based on the prorated target results for
                           the  Performance  Periods  in  question,  unless  the
                           Committee  provides  prior to the  Change in  Control
                           event for a different payment.

         (b)  Definition of "Change in Control".  For purposes of Section 10(a),
              a "Change in Control"  means a change in control of the Company of
              a nature that would be required to be reported in response to Item
              1(a) of the  Current  Report  on Form  8-K,  as in  effect  on the
              effective date of the Plan, pursuant to Section 13 or 15(d) of the
              Exchange  Act;  without  regard to whether  the  Company  would be
              required to file such  Reports  under the Exchange  Act;  provided
              that,  without  limitation,  such a "Change in  Control"  shall be
              deemed to have occurred if:

              (i)   A third person,  including a "group" as such term is used in
                    Section 13(d)(3) of the Exchange Act, other than the trustee
                    of a Company employee  benefit plan,  becomes the beneficial
                    owner,  directly or  indirectly of 20 percent or more of the
                    combined  voting power of the company's  outstanding  voting
                    securities  ordinarily  having  the  right  to vote  for the
                    election of independent contractors of the Company; or

                                     -E 110-


<PAGE>

              (ii)  During any period of 24 consecutive  months individuals who,
                    at  the  beginning  of  such  consecutive  24-month  period,
                    constitute  the  Board  of  Directors  of the  Company  (the
                    "Board"  generally and as of the effective  date of the Plan
                    the  "Incumbent  Board")  cease for any reason  (other  than
                    Retirement upon reaching Normal Retirement age,  Disability,
                    or death) to  constitute  at least a majority  of the Board;
                    provided that any person  becoming a director  subsequent to
                    the effective date of the Plan whose election, or nomination
                    for election by the Company's shareholders,  was approved by
                    a  vote  of  at  least   three-quarters   of  the  Directors
                    comprising  the  Incumbent  Board (other than an election or
                    nomination  of an  individual  whose  initial  assumption of
                    office  is  in  connection  with  an  actual  or  threatened
                    election  contest  relating to the election of the Directors
                    of the  Company,  as such  terms are used in Rule  14a-11 of
                    Regulation 14A promulgated under the Exchange Act) shall be,
                    for purposes of this  Agreement,  considered  as though such
                    person were a member of the Incumbent Board.

         (c)  Definition  of  "Potential  Change in  Control".  For  purposes of
              Section 10(a), a "Potential Change in Control" means the happening
              of any one of the following:

              (i)   The  entering   into  an  agreement  by  the  Company,   the
                    consummation of which would result in a Change of Control of
                    the Company as defined in Section 9(b); or

              (ii)  The  acquisition  of  beneficial   ownership,   directly  or
                    indirectly,  by any entity, person, or group (other than the
                    trustee of a Company employee benefit plan) of securities of
                    the  Company  representing  five  percent  or  more  of  the
                    combined  voting power of the Company's  outstanding  voting
                    securities  and the adoption by the Board of a resolution to
                    the effect that a Potential Change in Control of the Company
                    has occurred for purposes of the Plan.

         (d)  Change in Control Price. For purposes of this Section 10,  "Change
              in  Control  Price"  means the  highest  price  per share  paid or
              offered  in any bona  fide  transaction  related  to an  actual or
              potential  Change in Control of the Company at any time during the
              preceding  60-day period as determined  by the  Committee,  except
              that,   in  the  case  of  Incentive   Stock   Options  and  Stock
              Appreciation  Rights  relating to Incentive  Stock  Options,  such
              price shall be based only on transactions reported for the date on
              which the Committee decides to cash out such Stock Options.

                                    -E 111-


<PAGE>

     Section 11. Amendments and Termination

     The  Board may  amend,  suspend,  or  discontinue  the Plan or any  portion
thereof at any time, but no amendment,  suspension,  or discontinuation shall be
made  which  would  impair  the  rights  of a Holder  under a Stock  Option or a
recipient of a Stock  Appreciation  Right,  Restricted Stock Award, or Long Term
Performance  Award  theretofore  granted  without the  Holder's  or  recipient's
consent or which without the approval of the Company's stockholders, would:

         (a)  except  as  expressly  Provided  in the Plan,  increase  the total
              number of shares reserved for the purpose of the Plan;

         (b)  decrease  the  option  price of any Stock  Option to less than the
              Fair Market Value on the date of grant;

         (c)  change the class of employees eligible to participate in the Plan;
              or

         (d)  extend the maximum option periods under Section 6(b).

     The  Committee  may  amend the  terms of any  Stock  Option or other  award
theretofore granted, prospectively or retroactively, but no such amendment shall
impair the right of any holder  without  the  holder's  consent.  Subject to the
above provisions,  the Board shall have authority to amend the Plan to take into
account  changes  in law  and  tax  and  accounting  rules,  as  well  as  other
developments.

     Section 12. Unfunded Status of Plan

     It is presently  intended that the Plan  constitute an "unfunded"  plan for
incentive and deferred compensation. The Committee may authorize the creation of
trusts or other  arrangements to meet the obligations  created under the Plan to
deliver Stock or make payments;  provided,  however,  that, unless the Committee
otherwise  determines,  the  existence of such trusts or other  arrangements  is
consistent with the "unfunded" status of the Plan.

     Section 13. General Provisions

         (a)  All certificates for shares of Stock or other securities delivered
              under the Plan shall be subject to such transfer  orders and other
              restrictions  as the Committee may deem advisable under the rules,
              regulations,  and other requirements of the Commission,  any stock
              exchange upon which the Stock is then listed,  and any  applicable
              Federal or state  securities  law, and the  Committee  may cause a
              legend  or  legends  to be put on any  such  certificates  to make
              appropriate  reference to such  restrictions.  The  Committee  may
              require any Optionee  purchasing shares pursuant to a Stock Option
              to  represent  to and agree with the  Company in writing  that the
              Optionee  is   acquiring   the  shares   without  a  view  to  the
              distribution thereof.

                                    -E 112-


<PAGE>

         (b)  Nothing  contained  in this Plan shall  prevent  the  Company or a
              Subsidiary  from  adoption  of  other or  additional  compensation
              arrangements for its employees.

         (c)  Neither  the  adoption  of the Plan nor the  granting of any Stock
              Option,  Stock Appreciation  Right,  Restricted Stock or Long Term
              Award  shall  confer  upon any  employee  any  right to  continued
              employment or constitute  an agreement or  understanding  that the
              Company  will  retain a director  for any period of time or at any
              particular rate of  compensation,  nor shall the same interfere in
              any way with the right of the Company or a Subsidiary to terminate
              the  employment  of any employee or the service of any director at
              any time.

         (d)  No later  than  the  date on which  the  Company  is  required  to
              withhold taxes in respect of an award,  the participant  shall pay
              to the Company,  or make arrangements  satisfactory to the Company
              regarding  the payment of, any  Federal,  state,  local,  or other
              taxes of any kind  required by law to be withheld  with respect to
              such  award or any  payment  or  distribution  made in  connection
              therewith.   Unless   otherwise   determined  by  the   Committee,
              withholding obligations may be settled with Stock, including Stock
              that is part  of the  award  that  gives  rise to the  withholding
              requirement;  provided,  however, that in the case of any Optionee
              who is actually  subject to Section 16(b) of the Exchange Act, any
              such settlement  shall comply with the applicable  requirements of
              Rule 16(b)-3.  The obligations of the Company under the Plan shall
              be  conditional on such payment or  arrangements,  and the Company
              and its  Subsidiaries  shall, to the extent permitted by law, have
              the right to deduct any such taxes from any payment  otherwise due
              to the participant.

         (e)  The  reinvestment of dividends in additional  Restricted  Stock at
              the time of any  dividend  payment  shall be  permissible  only if
              sufficient  shares of Stock are available under Section 3 for such
              reinvestment  (taking into account then outstanding  Stock Options
              and other Plan awards).

         (f)  The  Committee   shall  establish  such  procedures  as  it  deems
              appropriate  for a participant  to designate a beneficiary to whom
              any amounts  payable with respect to outstanding  awards under the
              Plan in the event of the participant's death are to be paid.

         (g)  The Plan and all awards made and actions taken thereunder shall be
              governed by and construed in accordance with the laws of the State
              of New York.

                                    -E 113-


<PAGE>

     Section 14. Effective Date of Plan; Shareholder Approval

     The Plan shall be effective as of November __, 1999, subject however to the
approval of the Plan by the  holders of at least a majority  of the  outstanding
shares of Stock of the Company  present or represented and entitled to vote at a
meeting of shareholders of the Company. Awards may be made under the Plan on and
after its effective date; provided,  however, that any such awards shall be null
and void if shareholder approval of the Plan is not obtained within 12 months of
the adoption of the Plan by the Board.

     Section 15. Term of Plan

     No Stock Option, Stock Appreciation Right,  Restricted Stock award, or Long
Term Performance award shall be granted on or after the tenth anniversary of the
effective date of the Plan,  but awards granted prior to such tenth  anniversary
(including,  without  limitation,  Long Term Performance  Awards for Performance
Periods commencing prior to such tenth anniversary) may extend beyond that date.

                                    -E 114-


<PAGE>


                                    EXHIBIT D

                                 CO-SALE RIGHTS


         (a) In the event, prior to the occurrence of an IPO or a Qualified Sale
(such  Qualified  Sale for minimum  gross  proceeds  of at least  $100,000,000),
either the  Purchaser  or SYBR (a  "Selling  Shareholder")  receives a bona fide
offer, other than an offer which, if accepted,  would result in such a Qualified
Sale (the "Offer"),  from a third party which is not an Affiliate of the Selling
Shareholder (the "Offeror"), to purchase from the Selling Shareholder any or all
of the BB Shares  and/or  Option  Shares owned by the Purchaser or any or all of
the shares of Class A Common  Stock  ("Class A  Shares")  owned by SYBR (said BB
Shares,  Option Shares and Class A Shares are collectively referred to herein as
the  "Shares")  for a  specified  price  payable  in  cash or  otherwise  and on
specified terms and conditions, the Selling Shareholder shall promptly forward a
copy of the Offer to the other shareholder (the "Other  Shareholder"),  together
with a notice from the Selling  Shareholder that the Selling Shareholder desires
to sell such Shares  pursuant to this Exhibit B. Such notice  shall  specify the
number of Shares  which  the  Selling  Shareholder  desires  to sell (the  "Sale
Shares"),  the percentage that the Sale Shares represents of the total number of
Shares owned by the Selling Shareholder ("Ownership  Percentage"),  the identity
of the proposed  purchaser of the Sale Shares,  and all of the material terms of
the Offer.

         (b)  Concurrently  with  the  delivery  of the  notice  by the  Selling
Shareholder  referred to in  subparagraph  (a) hereof,  the Selling  Shareholder
shall offer to the Other  Shareholder the opportunity to sell to the Offeror the
Ownership Percentage of Shares owned by such Shareholder.  The Other Shareholder
shall notify the Selling  Shareholder in writing,  within (10) ten Business Days
of the receipt of the notice of Offer,  whether it desires to sell the Ownership
Percentage  of the Shares  owned by such  Shareholder.  Failure to provide  such
written notice within such 10-day period shall be deemed to constitute a refusal
by such Shareholder to exercise its rights under this Section in which event the
Selling  Shareholder  may  proceed  with the sale of the Sale Shares at any time
within 90 days after such  refusal.  In the event that the  Selling  Shareholder
cannot obtain  commitments  from the Offeror to purchase the aggregate number of
Shares  representing  the  Ownership  Percentage  of Shares owned by the Selling
Shareholder  and the Other  Shareholder  who has  provided  notification  of its
desire to sell Ownership Percentages of the Shares owned by it, then the Selling
Shareholder  and the other  Shareholder  wishing to sell its  Shares  under this
Section  shall reduce the number of the Shares  which they  propose to sell,  so
that (i) the  Selling  Shareholder  and the Other  Shareholder  wishing  to sell
Shares under this Section shall each be entitled to sell an identical percentage
of the Shares which each  respectively  owns to the Offeror;  and (ii) the total
number of Shares to be sold by the Selling Shareholder and the Other Shareholder
exercising  rights under this Section shall equal the number of Shares which the
Offeror shall have committed to purchase.

                                    -E 115-

<PAGE>

         (c) Notwithstanding any contrary provision of section (a) or (b) above,
the Purchaser  shall not have the right to include  Option Shares as part of the
Shares to be sold  unless it shall  first  execute  and  deliver  an  agreement,
reasonably satisfactory in form and substance to the Company, to the effect that
the  Purchaser  cancels or surrenders  its right to terminate its  obligation to
provide Unearned Advertising Time to the Company under Section 2.3(a)(ii) of the
Stock Purchase Agreement to which this is Exhibit D,  to the extent necessary to
insure  that the Option  Shares to be  included as part of the Shares to be sold
will never become ineligible for vesting as otherwise provided therein.

         (d) The Purchaser and SYBR each hereby agrees not to Transfer  directly
or  indirectly  any Shares or other  Capital  Stock of the Company to any Person
whose  activities,  products or services are  competitive  with the  activities,
products or services of Synergy or its Subsidiaries,  including the Company,  as
reasonably  determined  by the Board of Directors of Synergy,  as of the date of
the proposed  Transfer  (provided that the foregoing  shall not restrict  public
sales  registered  under the  Securities  Act or pursuant to Rule 144 thereunder
unless the relevant  transferor  has knowledge that the buyer or buyers are such
competitors).  The  Company  may  impose  stop  transfer  instructions  with its
transfer agent in order to enforce the foregoing covenants.

         (e) The Selling  Shareholder  shall not have the right to Transfer  any
Shares owned by it without complying with the provisions of this Section and, if
the  co-sale  right  provided  for  herein  has  been  exercised  by  the  Other
Shareholder,  unless the Offeror has agreed to purchase the Shares being offered
by the Selling  Shareholder and the Other  Shareholder as provided  herein.  Any
Transfer made or attempted contrary to the foregoing provisions shall be void ab
initio; SYBR, the Purchaser and the Company each shall have the right to enforce
such  provisions by actions for specific  performance,  in addition to any other
legal or  equitable  remedies;  and each may refuse to recognize  any  purported
Transferee as a stockholder of the Company for any purpose.

                                    -E 116-


<PAGE>

                                    EXHIBIT E

         NEITHER THIS NOTE NOR THE COMMON STOCK  ISSUABLE UPON THE CONVERSION OF
         THIS NOTE HAVE BEEN  REGISTERED  UNDER THE  SECURITIES  ACT OF 1933, AS
         AMENDED (THE "ACT"),  OR UNDER ANY APPLICABLE  STATE  SECURITIES  LAWS.
         NEITHER   THIS  NOTE  NOR  ANY  SUCH  COMMON   STOCK  MAY  BE  OFFERED,
         TRANSFERRED,  SOLD,  ASSIGNED,  PLEDGED OR OTHERWISE DISPOSED OF UNLESS
         (I) A REGISTRATION  STATEMENT FOR SUCH  SECURITIES  UNDER THE ACT IS IN
         EFFECT OR (II) THE  COMPANY HAS  RECEIVED AN OPINION OF COUNSEL,  WHICH
         OPINION IS REASONABLY  SATISFACTORY TO THE COMPANY,  TO THE EFFECT THAT
         SUCH REGISTRATION IS NOT REQUIRED UNDER THE ACT OR ANY STATE SECURITIES
         LAWS IN CONNECTION WITH THE PROPOSED TRANSFER, SALE, ASSIGNMENT, PLEDGE
         OR OTHER DISPOSITION.

$                                                                      [DATE]

                               BEAUTYBUYS.COM INC.
                        8% Convertible Subordinated Note


     FOR VALUE  RECEIVED,  BEAUTYBUYS.COM  INC., a New Jersey  corporation  (the
Company"),  HEREBY PROMISES TO PAY to the order of NEW ERA FOODS, INC., a Nevada
corporation  (the  "Holder"),  the principal sum of  ($____________)  DOLLARS on
___________________,  200_ [5 years from the date of  issuance]  (the  "Maturity
Date") and to pay interest on the principal amount outstanding from time to time
under  this note (the  "Outstanding  Principal  Amount"),  at the rate of 8% per
annum, payable on the Maturity Date.

         1.  Definitions.  For purposes hereof the following  definitions  shall
apply:

     "Additional  Shares of  Common  Stock"  shall  mean all  shares  (including
treasury  shares) of Common  Stock  issued or sold or deemed to be issued by the
Company after the date hereof, whether or not subsequently reacquired or retired
by the Company  other than shares of Common Stock issued upon  conversion of the
Notes.

     "Business Day" shall have the meaning set forth in Section 2(c).

     "Common Stock" shall mean, the common stock of the Company, $.001 par value
per share.

     "Company" shall have the meaning set forth in the Preamble.

     "Conversion Date" shall have the meaning set forth in Section 3(c)(x)(i).

                                    -E 117-


<PAGE>

     "Conversion Notice" shall have the meaning set forth in Section 3(c)(x)(i).

     "Conversion  Price"  shall mean $3.175  subject to certain  adjustments  as
described in Section 3(c).

     "Conversion  Shares"  means the  shares of Common  Stock to be issued  upon
conversion of this Note.

     "Convertible  Securities"  shall  have the  meaning  set  forth in  Section
3(c)(iv).

     "Default" shall have the meaning set forth in Section 14.

     "Default Rate" shall have the meaning set forth in Section 2(a).

     "Holder" shall have the meaning set forth in the Preamble.

     "Issuance Date" shall be the date set forth at the outset of this Note.

     "Maturity Date" shall have the meaning set forth in the Preamble.

     "Notes" shall mean this Note and any like Notes  hereinbefore  or hereafter
issued to Holder.

     "Organic   Change"  shall  mean,  any   recapitalization,   reorganization,
reclassification, consolidation, merger, sale of all or substantially all of the
Company's  assets to another  Person or other  transaction  which is effected in
such a way that holders of Common Stock are entitled to receive (either directly
or upon subsequent  liquidation) stock,  securities or assets with respect to or
in exchange for Common Stock.

     "Outstanding Principal Amount" shall mean the principal amount of this Note
which is outstanding on the date of determination.

     "Person"  shall  mean,  an  individual,  a  limited  liability  company,  a
partnership,  a  joint  venture,  a  corporation,  a  trust,  an  unincorporated
organization and a government or any department or agency thereof.

     "Prepayment  Amount"  shall  mean the sum equal to the face  amount of this
Note, plus all accrued but unpaid interest thereon.

     "Proceeding"  shall mean,  with respect to any Person,  (i) any insolvency,
bankruptcy, receivership, liquidation, reorganization, readjustment, composition
or other similar  proceeding  relating to such Person or its properties as such,
(ii) any proceeding for any liquidation, dissolution or other winding up of such
Person,  voluntary or  involuntary,  or (iii) any  assignment for the benefit of
creditors or marshaling of the assets of such Person.

                                    -E 118-


<PAGE>

     "Securities  Act" means the Securities Act of 1933, as amended from time to
time, and the rules and regulations thereunder, or any successor statute.

     "Solvent" shall mean, with respect to any Person on a particular date, that
on such date (i) the fair value of the  property of such Person is not less than
the total  amount of the  liabilities  of such  Person,  (ii) the  present  fair
salable value of the assets of such Person is not less than the amount  required
to pay the probable  liability on such  Person's  existing  debts as they become
absolute and  matured,  (iii) such Person is able to realize upon its assets and
pay  its  debts  and  other  liabilities,   contingent   obligations  and  other
commitments  as they mature in the normal  course of business,  (iv) such Person
does  not  intend  to,  and  does  not  believe  that it  will,  incur  debts or
liabilities  beyond such Person's  ability to pay as such debts and  liabilities
mature and (v) such Person's  property does not  constitute  unreasonably  small
capital for such Person to carry out its business as currently  conducted and as
proposed to be conducted  including the capital needs of such Person taking into
account the capital  requirements  of the business  conducted by such Person and
projected capital requirements and capital availability thereof.

         2. General Provisions.

              (a) Any  amount  of  principal  hereof  that is not paid  when due
(whether at maturity, by acceleration or otherwise) shall bear interest from the
day when due until such principal amount is paid in full,  payable on demand, at
an  interest  rate per annum  equal at all times to the prime  rate (as set from
time to time by The Chase  Manhattan  Bank) plus two percent (2%) per annum (the
"Default  Rate").  All interest  shall be computed on the basis of a year of 360
days for the actual  number of days  (including  the first day but excluding the
last day) elapsed.  Notwithstanding  any other provision of this Note,  interest
paid or  becoming  due  hereunder  shall in no event  exceed  the  maximum  rate
permitted by applicable law. All payments made hereunder shall be made in cash.

              (b) If any amount payable  hereunder shall be due on a Saturday or
a Sunday or a day on which  commercial  banking  institutions in the City of New
York are authorized by law to be closed (any other day being a "Business  Day"),
such payment may be made on the next succeeding Business Day, and such extension
of time shall in such case be included in the  computation  of interest  payable
hereon.

              (c) Both principal and interest are payable in lawful money of the
United  States and in  immediately  available  funds at the offices of Holder at
40 Underhill  Boulevard,  Syosset, New York 11791, or at such other place as the
Holder shall designate in writing to the Company.

                                    -E 119-


<PAGE>

         3. Holder's Conversion of Note.

              (a)  Conversion  Right.  The Holder  shall have the right,  at its
option,  to convert  this Note,  in whole or in part,  into fully paid,  validly
issued and  nonassessable  shares of the Company's  Common Stock at any time and
from time to time on or after  April 1,  2001  (including,  without  limitation,
during a Default after such date) that this Note is outstanding. If this Note is
converted in part,  the  remaining  portion of this Note not so converted  shall
remain entitled to the conversion and other rights provided herein.

              (b) Conversion Rate. The number of shares of Common Stock issuable
upon  conversion  of this Note  pursuant to Section 3(a) shall be  determined by
dividing (i) the  Outstanding  Principal  Amount  submitted for conversion  plus
accrued  but  unpaid  interest  thereon,  by (ii) the  Conversion  Price then in
effect.

              (c)  Anti-Dilution.  In order to  prevent  dilution  of the rights
granted under this Note, the Conversion Price will be subject to adjustment from
time to time as provided in this Section 3(c):

              (i) Dividends and  Distributions.  If the Company shall declare or
pay to the holders of the Common Stock a dividend or other distribution  payable
in shares of Common Stock or any other security convertible into or exchangeable
for shares of Common Stock,  the Holder of this Note thereafter  surrendered for
conversion  shall be entitled to receive the number of shares of Common Stock or
other securities convertible into or exchangeable for shares of Common Stock, as
applicable, which such Holder would have owned or been entitled to receive after
the  declaration  and payment of such dividend or other  distribution as if this
Note  had  been  converted   immediately  prior  to  the  record  date  for  the
determination  of  stockholders  entitled  to  receive  such  dividend  or other
distribution.

              (ii) Stock Splits and Combinations. If the Company shall subdivide
(by means of any stock split, stock dividend, recapitalization or otherwise) the
outstanding  shares of Common  Stock  into a greater  number of shares of Common
Stock,  or  combine  (by  means  of any  combination,  reverse  stock  split  or
otherwise)  the  outstanding  shares of  Common  Stock  into a lesser  number of
shares, or issue by reclassification of shares of Common Stock any shares of the
Company,  the  Conversion  Price in effect  immediately  prior  thereto shall be
adjusted so that the Holder  shall  receive the number of shares of Common Stock
which  the  Holder  would  have  owned or been  entitled  to  receive  after the
happening  of any and each of the events  described  above if this Note had been
converted  immediately prior to the happening of each such event on the day upon
which such subdivision or combination, as the case may be, becomes effective.

              (iii) Organic Changes. In case the Company shall effect an Organic
Change,  then the  Holder  shall  be given a  written  notice  from the  Company
informing such Holder of the terms of such Organic Change and of the record date
thereof for any  distribution  pursuant  thereto,  at least  twenty (20) days in
advance of such record date, and, if such record date shall precede the Maturity
Date, the Holder shall have the right thereafter to receive,  upon conversion of
this Note, the number of shares of stock or other securities, property or assets
of the Company,  or of its successor or transferee or any affiliate thereof,  or
cash  receivable upon or as a result of such Organic Change that would have been
received by a holder of the number of shares of Common Stock equal to the number
of shares the Holder  would have  received had such Holder  converted  this Note

                                    -E 120-


<PAGE>

prior to such event at the Conversion Price  immediately prior to such event. In
any  such  case,  the  Company  will  make  appropriate  provision  (in form and
substance  reasonably  satisfactory to the Holder) with respect to such Holder's
rights and  interests to insure that the  provisions  of this Section  3(c)(iii)
will thereafter be applicable to this Note  (including,  in the case of any such
Organic Change in which the successor entity or purchasing  entity is other than
the Company,  an immediate  adjustment of the Conversion  Price to the value for
the Common Stock reflected by the terms of such Organic Change,  if the value so
reflected is less than the Conversion Price in effect  immediately prior to such
Organic  Change).  The Company  will not effect any such Organic  Change  unless
prior to the  consummation  thereof  the  successor  entity  (if other  than the
Company)  resulting from such Organic Change assumes,  by written instrument (in
form and substance  satisfactory  to the Holder),  the  obligation to deliver to
Holder such shares of stock,  securities  or assets as, in  accordance  with the
foregoing provisions,  such Holder may be entitled to acquire. The provisions of
this subparagraph (iii) shall similarly apply to successive Organic Changes.

              (iv)  No  Dilution  or  Impairment.  The  Company  shall  not,  by
amendment of its certificate of  incorporation  or through any Organic Change or
any other voluntary action, avoid or seek to avoid the observance or performance
of any of the terms of this Note,  but will at all times in good faith assist in
the  carrying  out of all such terms and in the taking of all such action as may
be necessary or appropriate in order to protect the rights of the Holder against
dilution or other impairment.  Without limiting the generality of the foregoing,
the Company (i) shall take all such action as may be necessary or appropriate in
order  that  the  Company   may  validly  and  legally   issue  fully  paid  and
nonassessable  shares of Common  Stock,  free from all  taxes,  liens,  security
interests, encumbrances, preemptive rights and charges on the conversion of this
Note from time to time outstanding, (ii) shall not take any action which results
in any  adjustment  of the  Conversion  Price if the  total  number of shares of
Common Stock  issuable  after the action upon the  conversion of this Note would
exceed  the  total  number of shares of  Common  Stock  then  authorized  by the
Company's  certificate of  incorporation  and available for the purpose of issue
upon such  exercise,  and (iii)  shall not permit the par value of any shares of
stock  receivable  upon the conversion of this Note to exceed the amount payable
therefor upon such exercise.

              (v) Notices.

                   (A)  Immediately  upon any adjustment  pursuant hereto of the
Conversion  Price,  the Company will give written  notice thereof to the Holder,
setting  forth in  reasonable  detail and  certifying  the  calculation  of such
adjustment.

                   (B) The  Company  will give  written  notice to the Holder at
least  twenty  (20) days  prior to the date on the  Company  closes its books or
takes a record (I) with respect to any dividend or distribution  upon the Common
Stock,  or (II) for  determining  rights to vote  with  respect  to any  Organic
Change, dissolution or liquidation;  provided that in no event shall such notice
be  provided  to the Holder  prior to such  information  being made known to the
public.

                                    -E 121-


<PAGE>

                   (C) The Company will also give  written  notice to the Holder
at least  twenty  (20)  days  prior to the date on  which  any  Organic  Change,
dissolution or liquidation will take place.

              (vi) Further Adjustments. Successive adjustments in the Conversion
Price  shall be made  whenever  any  event  specified  above  shall  occur.  All
calculations  under this  Section  3(c) shall be made to the  nearest  cent.  No
adjustment  in the  Conversion  Price  shall  be  made  if the  amount  of  such
adjustment  would be less  than  $0.01,  but any such  amount  shall be  carried
forward and an adjustment  with respect thereto shall be made at the time of and
together with any subsequent adjustment which, together with such amount and any
other amount or amounts so carried forward, shall aggregate $0.01 or more.

              (d)  Conversion  Procedure.  The  conversion of this Note shall be
carried out pursuant to the following procedures:

              (i) Holders Delivery Requirements.  To convert this Note into full
shares of Common Stock on any date (the "Conversion Date"), the Holder shall (A)
deliver or transmit for receipt on or prior to 11:59 p.m.,  Eastern Time on such
date,  a copy of a fully  executed  notice of  conversion  in the form  attached
hereto as Exhibit A (the "Conversion Notice"), to the Company to the effect that
the Holder  elects to convert a specified  amount of the  Outstanding  Principal
Amount of this Note plus accrued interest) and (B) surrender to a common carrier
for  delivery to the Company as soon as  practicable  following  such date,  the
originally executed Conversion Notice.

              (ii) Company's  Response.  Within fifteen (15) Business Days after
receipt by the  Company of a copy of a  Conversion  Notice,  the  Company  shall
notify the Holder in writing (an "Exercise Notice") whether it elects either (A)
to accept the  conversion and issue to the Holder the number of shares of Common
Stock as  specified  in the  Conversion  Notice,  or (B) to prepay  this Note as
provided in clause (iii) below.  Failure to deliver the Exercise  Notice  within
such fifteen (15)  Business Day period shall be deemed an election  under clause
(A) of this subsection  (ii).  Thereafter,  and within twenty (20) Business Days
after receipt by the Company of the Conversion  Notice, the Company shall either
(a) issue and  surrender  to a common  carrier  for  overnight  delivery  to the
address as specified in the Conversion  Notice, a certificate(s),  registered in
the name of the Holder or its designee, for the number of shares of Common Stock
to which the Holder  shall be  entitled,  or (b) prepay  this Note  pursuant  to
clause (iii) below, as the case may be.

              (iii) Prepayment.  Upon the Company's election to prepay this Note
pursuant to Section  3(d)(ii)(B)  above,  the Company shall  prepay,  from funds
legally available therefor at the time of such prepayment, all of the Prepayment
Amount,  or in the event the  Conversion  Notice shall have been  delivered with
respect to less than all of the Note, a portion of the  Prepayment  Amount which
shall not be less  than the  amount of this  Note  specified  in the  Conversion
Notice. Any such prepayment by the Company shall be in cash and shall be free of
any claim of  subordination.  Except as set forth above,  the Company  shall not
have the right to prepay the Note or any part thereof.

                                    -E 122-


<PAGE>

              (iv)  Dispute  Resolution.  In the  case  of a  dispute  as to the
determination of the Conversion Price, the decision of the Board of Directors of
Holder will be final and binding on the parties hereto.

              (v) Record Holder.  The Person or Persons  entitled to receive the
shares of Common Stock  issuable  upon a conversion of the Note shall be treated
for all purposes as the record  holder or holders of such shares of Common Stock
on the applicable Conversion Date.

              (e) Fractional Shares. The Company shall not issue any fraction of
a share of  Common  Stock  upon any  conversion.  All  shares  of  Common  Stock
(including  fractions  thereof) issuable upon any conversion shall be rounded up
or down, whichever is closest, to the nearest whole share.

              (f) Taxes.  The  Company  shall pay any and all taxes which may be
imposed  upon it with  respect to the issuance and delivery of Common Stock upon
any conversion.

         4. Representations and Warranties.  The Company represents and warrants
as follows:  (i) the Company is a corporation  duly organized,  validly existing
and in good  standing  under  the  laws of the  State  of New  Jersey;  (ii) the
execution,  delivery and  performance by the Company of this Note are within the
Company's corporate powers, have been duly authorized by all necessary corporate
action,  and do not contravene  (A) the Company's  charter or by-laws or (B) any
law or any contractual restriction binding on or affecting the Company; (iii) no
authorization  or approval or other  action by, and no notice to or filing with,
any governmental authority,  regulatory body or third Person is required for the
due execution,  delivery and  performance by the Company of the Note;  (iv) this
Note  constitutes  the  legal,  valid and  binding  obligation  of the  Company,
enforceable  against the Company in accordance  with its terms;  (v) the Company
has all requisite  corporate  power and authority to conduct its business as now
conducted and to consummate the transactions  contemplated hereby; (vi) there is
no  pending  or to the  Company's  knowledge  threatened  action  or  proceeding
affecting  the  Company  before  any  governmental  agency or  arbitrator  which
challenges  or  relates  to  this  Note  or  any  transactions  contemplated  in
connection herewith or which may have a material adverse effect on the condition
(financial or otherwise),  properties, assets, liabilities,  business or results
of  operations  of the Company;  (vii) after giving  effect to the  transactions
contemplated  by this Note,  the Company is Solvent and no Default has  occurred
and is continuing;  and (viii) not less than 350,000 shares of Common Stock have
been reserved for issuance for the purpose of effecting conversion of this Note.

         5. Covenant of the Company.  So long as this Note shall be outstanding,
without the prior  written  consent of the Holder,  the Company  will not pay or
declare any  dividend or  distribution  on any shares of the  Company's  capital
stock  (except  dividends  payable  in  stock of the  Company)  or  directly  or
indirectly redeem, repurchase,  retire or otherwise acquire any shares of equity
securities of the Company except pursuant to any agreement,  approved in advance
by the  Board of  Directors  of the  Company  or a  committee  thereof,  for the
repurchase  of shares  from an  employee,  director  or  consultant  upon death,
disability,  retirement or  termination  of employment or director or consulting
relationship or upon exercise of a right of first refusal.

                                    -E 123-


<PAGE>

         6.  Reservation of Shares.  The Company shall, so long as any principal
or interest is due  hereunder,  reserve and keep available out of its authorized
and unissued Common Stock, solely for the purpose of effecting the conversion of
this Note,  such number of shares of Common  Stock as shall from time to time be
sufficient to effect the conversion of this Note.

         7. No Impairment.  The Company shall not intentionally  take any action
which would  impair the rights and  privileges  of this Note set forth herein or
the Holder.

         8.  Obligations  Absolute.  No  provision  of this Note shall  alter or
impair the obligation of the Company,  which is absolute and  unconditional,  to
convert  this Note  pursuant  to the  provisions  of  Section 3,  and to pay the
principal of and interest on, this Note at the time,  place and rate, and in the
manner, herein prescribed.

         9. Waivers of Demand Etc. The Company  hereby  expressly  waives demand
and presentment for payment,  notice of nonpayment,  protest, notice of protest,
notice of dishonor, notice of acceleration or intent to accelerate,  bringing of
suit and diligence in taking any action to collect  amounts called for hereunder
and will be directly and primarily  liable for the payment of all sums owing and
to be owing  hereon,  regardless  of and without any notice,  diligence,  act or
omission  as or  with  respect  to the  collection  of  any  amount  called  for
hereunder.

         10. Replacement Note. In the event that the Holder notifies the Company
that its Note has been lost,  stolen or destroyed,  a replacement Note identical
in all  respects  to the  original  Note  (except  for  registration  number and
Outstanding Principal Amount, if different than that shown on the original Note)
shall be issued by the Company to the Holder,  provided that the Holder executes
and delivers to the Company an agreement reasonably  satisfactory to the Company
to indemnify the Company from any loss  incurred by it in  connection  with such
Note, but in no event shall the aggregate amount of such indemnification  exceed
the Outstanding Principal Amount of this Note.

         11.  Payment  of  Expenses.  The  Company  agrees to pay on demand  all
reasonable costs and expenses  (including,  without limitation,  reasonable fees
and expenses of counsel to the Holder) incurred by the Holder in connection with
the  enforcement of the Holder's rights and/or the collection of all amounts due
under this Note.

         12.  Assignment and Transfer of Note.  Subject to the  restrictions  on
transfer contained herein, if applicable, this Note and all rights hereunder are
transferable  in whole or in part,  without  charge to the Holder  hereof,  upon
surrender  of this Note with a properly  executed  Form of  Assignment  attached
hereto as Exhibit B at the principal office of the Company (or at such office or
agency as the Company may designate in writing to the Holder).

         13.  Events of  Default.  If any of the  following  shall occur (each a
"Default"):  (a) the Company  shall fail to pay any  principal of or interest on
this Note when due  (whether  by  scheduled  maturity,  acceleration,  demand or
otherwise),  or (b) the  Company  shall fail to  perform  or  observe  any term,

                                    -E 124-


<PAGE>

covenant or agreement  contained  herein  (including,  without  limitation,  the
failure to honor any Conversion  Notice or to make any prepayment as provided in
any Election  Notice) to be  performed  or observed by the  Company,  or (c) the
Company  shall  fail to pay  any  debt  for  borrowed  money  or  other  similar
obligation  or  liability  in excess  of  $100,000  ("Indebtedness")  (excluding
Indebtedness  evidenced by this Note), or any interest or premium thereon,  when
due (whether by scheduled maturity, required prepayment, acceleration, demand or
otherwise) and such failure shall continue after the applicable grace period, if
any, specified in the agreement or instrument relating to such Indebtedness,  or
any other  default  under  any  agreement  or  instrument  relating  to any such
Indebtedness,  or any other  event,  shall  occur and shall  continue  after the
applicable grace period, if any,  specified in such agreement or instrument,  if
the  effect  of such  default  or  event  is to  accelerate,  or to  permit  the
acceleration  of the  maturity  of such  Indebtedness,  unless  such  default or
failure  to pay has been  waived  by the  party to  which  enforcement  would be
charged;  or any such Indebtedness  shall be declared to be due and payable,  or
required  to  be  prepaid  (other  than  by  a  regularly   scheduled   required
prepayment),  prior to the stated maturity thereof; or (d) one or more judgments
or orders for the payment of money  exceeding by $100,000 or more any applicable
insurance  coverage  shall be  rendered  against  the  Company,  and  either (i)
enforcement  proceedings shall have been commenced by any creditor upon any such
judgment  or order,  or (ii) there  shall be any period of ten (10)  consecutive
days during which a stay of enforcement of any such judgment or order, by reason
of a pending  appeal or  otherwise,  shall not be in effect;  or (e) the Company
shall be generally not paying its debts as such debts become due, or shall admit
in writing its  inability  to pay its debts  generally,  or shall make a general
assignment for the benefit of creditors;  or any proceeding  shall be instituted
by or against the Company  seeking to adjudicate it a bankrupt or insolvent,  or
seeking  dissolution,  liquidation,  winding  up,  reorganization,  arrangement,
adjustment,  protection,  relief or composition of it or its debts under any law
relating to bankruptcy,  insolvency or reorganization  or relief of debtors,  or
seeking  the entry of an order  for  relief or the  appointment  of a  receiver,
trustee,  custodian  or  other  similar  official  for  the  Company  or for any
substantial part of its property and such proceeding shall remain undismissed or
unstayed for a period of  forty-five  (45) days;  or the Company  shall take any
action to  authorize or effect any of the actions set forth above in this clause
(e);  or (f) any  provision  of this  Note  shall at any time for any  reason be
declared  to be null  and  void by a court  of  competent  jurisdiction,  or the
validity or  enforceability  thereof  shall be contested  by the  Company,  or a
proceeding shall be commenced by the Company seeking to establish the invalidity
or unenforceability thereof; or the Company shall deny that it has any liability
or  obligation  hereunder  or  thereunder;  then the Holder may (i)  declare the
Outstanding Principal Amount of this Note and all other amounts due hereunder to
be immediately due and payable,  whereupon the Outstanding  Principal  Amount of
this Note and all such other amounts shall become and shall be forthwith due and
payable, without diligence,  presentment, demand, protest or other notice of any
kind, all of which are hereby expressly waived and all such amounts,  if unpaid,
shall bear interest at the Default Rate, (ii)  notwithstanding  any provision to
the contrary contained herein, convert this Note at the Conversion Price then in
effect, and (iii) exercise any and all of its other rights under applicable law,
and hereunder.

         14.  Subordination.  The Company hereby  agrees,  and the Holder by its
acceptance  hereof agrees,  that the payment of the principal of and interest on
this Note is hereby  expressly made  subordinate and junior in right of payment,
to the  extent  hereinafter  set  forth,  to the  prior  payment  in full of all

                                    -E 125-

<PAGE>

indebtedness  of the Maker on account of "Senior  Debt." As used herein  "Senior
Debt" shall mean all  principal  of (and  premium,  if any) and  interest on and
other  amounts  due on any  indebtedness,  whether  outstanding  on the  date of
execution of this Note or thereafter created, incurred, assumed or guaranteed by
the Company for money  borrowed from others  (including,  for this purpose,  all
obligations incurred under capitalized leases or purchase money mortgages) or in
favor of trade  creditors or in  connection  with the  acquisition  by it of any
other  business  or entity,  and, in each case,  all  renewals,  extensions  and
refundings  thereof,  other than (a) any such  indebtedness  as to which, in the
instrument   creating  or  evidencing   the  same,  it  is  provided  that  such
indebtedness  is not  superior  in  right  of  payment  to  this  Note  and  (b)
indebtedness of the Company to any affiliate.

              (a)  Notwithstanding  anything to the  contrary  contained in this
Note,  no payment of the  principal of or interest on this Note shall be made at
any time a default  in payment of any  Senior  Debt shall have  occurred  and be
continuing without the prior written consent of the holders of the Senior Debt.

              (b) In the event of insolvency or bankruptcy  proceedings,  or any
receivership,  liquidation,  reorganization  or  other  similar  proceedings  in
connection  therewith,  relative to the Company or to any of the property of the
Company,  or  in  the  event  of  any  proceedings  for  voluntary  liquidation,
dissolution, or other winding-up of Company, whether or not involving insolvency
or bankruptcy,  then the holders of the Senior Debt shall be entitled to receive
payment in full of all  principal  of, and premium,  if any, and interest on all
Senior  Debt  before the holder of this Note shall be  entitled  to receive  any
payment on account of  principal  or interest on this Note,  and to that end the
holders of the Senior  Debt shall be  entitled  to receive  for  application  in
payment thereof any payment or distribution of any kind or character  whether in
cash or property or securities,  which may be payable or deliverable in any such
proceedings in respect of this Note,  except securities of the Company which are
subordinate  and junior in right of payment to the  payment of all of the Senior
Debt then outstanding.

         The  subordination  provisions  of this  Note  are for the  purpose  of
defining the relative  rights of the holders of the Senior Debt on the one hand,
and the  holder of this Note on the other  hand,  against  the  Company  and its
property; and nothing herein shall impair, as between the Company and the holder
of this  Note,  the  obligation  of the  Company,  which  is  unconditional  and
absolute,  to pay to the holder hereof the principal  hereof and interest hereon
in accordance  with the terms and provisions  hereof;  nor shall anything herein
prevent the holder of this Note from exercising all remedies otherwise permitted
by  applicable  law or  hereunder  upon any  default by the  Company to make any
payment of the  principal of or interest on this Note,  subject to the rights of
the holders of the Senior Debt to receive cash,  property,  stock or obligations
otherwise payable or deliverable to the holder of this Note.

         15. Miscellaneous.

              (a) The Company  agrees  that all notices or other  communications
provided for hereunder shall be in writing  (including  telecommunications)  and

                                    -E 126-


<PAGE>

shall be mailed,  telecopied  or  delivered to the Company at the address of the
Company  set  forth  next to its  signature,  or at such  other  address  as may
hereafter be specified by the Company to the Holder in writing.  All notices and
communications  shall be effective  (i) upon receipt,  if delivered  personally,
(ii) upon receipt, when sent by facsimile with confirmed telecopier  answerback,
(iii) three (3) days after being sent by U.S.  certified  mail,  return  receipt
requested,  or (iv)  one (1) day  after  deposit  with a  nationally  recognized
overnight  delivery  service,  in each case  properly  addressed to the party to
receive same.

              (b) No failure on the part of the Holder to exercise, and no delay
in exercising,  any right, power, privilege or remedy hereunder shall operate as
a waiver thereof nor shall any single or partial  exercise thereof by the Holder
preclude  any other or further  exercise  thereof or the  exercise  of any other
right,  power,  privilege or remedy of the Holder. No amendment or waiver of any
provision of this Note,  nor consent to any departure by the Company  therefrom,
shall in any event be  effective  unless the same shall be in writing and signed
by the Holder,  and then such waiver or consent  shall be effective  only in the
specific instance and for the specific purpose for which given.

              (c) Any provision  hereof which is prohibited or  unenforceable in
any  jurisdiction  shall, as to such  jurisdiction,  be ineffective  only to the
extent  of  such  prohibition  or  unenforceability   without  invalidating  the
remaining  provisions hereof or affecting the validity or enforceability of such
provision in any other jurisdiction.

              (d) The Company hereby (i) irrevocably submits to the jurisdiction
of the  courts of the State of New York or the  United  States  for the  Eastern
District of New York, in each case, shifting in New York County in any action or
proceeding  arising  out of or  relating  to this Note,  (ii) waives any defense
based on  doctrines  of  venue or forum  non  conveniens,  or  similar  rules or
doctrines,  and (iii)  irrevocably  agrees that all claims in respect of such an
action or proceeding may be heard and determined in such courts. The Company (by
its  acceptance  hereof)  waives  any  right  to  trial  by jury in any  action,
proceeding or counterclaim arising out of or relating to this Note.

                                    -E 127-

<PAGE>

              (e) This Note shall be governed by, and  construed  in  accordance
with,  the laws of the  State of New York  without  regard to  conflicts  of law
principles.

                                                     BEAUTYBUYS.COM  INC.


                                                     ------------------
                                                     Thomas J. Barbella
                                                     President

                                    -E 128-


<PAGE>


                                    EXHIBIT A

                               BEAUTYBUYS.COM INC.
                                CONVERSION NOTICE


Reference is made to the 8% Convertible  Subordinated Note (the "Note"), made by
BEAUTYBUYS.COM  INC., a New Jersey corporation (the "Company"),  to the order of
NEW ERA FOODS, INC. In accordance with and pursuant to the Note, the undersigned
hereby elects to convert the amount under this Note indicated  below into shares
of Common Stock,  $.001 par value per share of the Company (the "Common Stock"),
as of the date specified below.

         Date of Conversion:
                                    --------------------------

         Outstanding Principal Amount of Note to be
         converted:
                                    --------------------------

         Please confirm the following information:
         Conversion Price:
                                    --------------------------

         Number of shares of Common Stock
         to be issued:
                                    --------------------------


Please issue the Common Stock and, if applicable,  any check drawn on an account
of the Company into which Note is being  convened in the  following  name and to
the following address:

         Issue to:
                                    --------------------------
                                    --------------------------
                                    --------------------------
                                    --------------------------

         Facsimile Number:
                                    --------------------------

         Authorization:
                                    --------------------------

                                    By:
                                    --------------------------
                                    Title:
                                    --------------------------

         Dated:
                                    --------------------------

                                    -E 129-


<PAGE>

                                    EXHIBIT B

                               FORM OF ASSIGNMENT


                [To be executed only upon assignment of the Note]


For value received,  the undersigned registered Holder of the within Note hereby
sells, assigns and transfers unto _________ the right represented by such Note.


Dated:
      ----------------
                    (Signature  must  conform  in all  respects  to the  name of
                    holder as specified on the face of the Note)



                                      ------------------------------------------
                                      (Street Address)


                                      ------------------------------------------
                                      (City) (State) (Zip Code)



Signed in the presence of:

                                    -E 130-

<PAGE>

                                    EXHIBIT F

                               BEAUTYBUYS.COM INC.

                         NON-COMPETITION AND PROPRIETARY
                              INFORMATION AGREEMENT


     THIS AGREEMENT is entered into as of the ____ day of November,  1999 by and
between _________________________,  residing at ________________________________
(herein called the "Employee"), and BEAUTYBUYS.COM, INC., a Delaware corporation
having its principal place of business at 40 Underhill  Boulevard,  Syosset, New
York  11791-0996  (the  "Company",  which  term  includes  any  subsidiaries  or
affiliates thereof).

                              W I T N E S S E T H:


     WHEREAS, the Employee is employed by the Company as of _____________, 19__,
and it is a  condition  to such  continued  employment  and to the  grant of any
increases in compensation,  stock options or other incentive  compensation  that
the Employee  enter into an agreement  with the Company upon the terms set forth
herein.

     NOW  THEREFORE,  in  consideration  of the  foregoing  and  other  good and
valuable  consideration,   the  receipt  and  sufficiency  of  which  is  hereby
acknowledged, the parties hereto agree as follows.

         (a) Full Time Employment; Non-Competition

              (a)  The  Employee  shall  devote  all of his  business  time  and
energies to the business of the Company and shall not at any time while employed
by the Company and for a period of one year after termination of such employment
from the  Company  (the  "Non-Competition  Period"),  engage in any  business on
behalf of any other company or himself and shall not directly or indirectly  own
an interest in, manage,  operate,  join,  control, be employed by or participate
either directly or indirectly in the ownership, management, operation or control
of, or be connected in any manner with, any business whose  activities  conflict
with, are competitive with, or are similar to, that of the Company.

              (b) While employed by the Company,  and during the Non-Competition
Period, the Employee shall not, directly or indirectly:


                                    -E 131-

<PAGE>

                    (a) perform  services for or render  advice to any person or
business wherever located,  which currently has, or is contemplating having, any
products,  or which currently performs,  or is contemplating the performance of,
any services, which competes with any products, lines of business or services of
the Company; and

                    (b) on his own behalf or on behalf of or as an  employee  of
any other  person or  business,  contact  or  approach  any  person or  business
wherever located, with a view to selling or assisting others to sell products or
services competing with any products or services of the Company.

         (b) Non Business Solicitation; Non-Hiring of Employees.

              Except for the customers listed on Schedule "A" annexed hereto and
made a part  hereof,  the  Employee  shall not during the time  employed  by the
Company and during the  Non-Competition  Period,  engage in business of the type
conducted by the Company with or solicit  business of the type  conducted by the
Company  from any person,  firm or entity which was a customer of the Company at
any time within one year preceding the termination of his employment,  induce or
attempt to induce any such  customer to reduce its  business  with the  Company,
solicit or attempt to solicit any  employees  of the Company to leave the employ
of the Company or offer or cause to be offered  employment to any person who was
employed  by the  Company  at any  time  during  the  six  months  prior  to the
termination of his employment  with the Company.  While employed by the Company,
and during the  Non-Competition  Period,  the Employee  shall also not engage in
business of the type conducted by the Company with any  prospective  customer of
the Company.  For this purpose a  "prospective  customer'  shall mean  potential
customers  which the  Company  has  solicited  or with which the Company has had
active discussions concerning potential business at any time during the one year
preceding  the end of the  Employee's  employment  by the Company.  The Employee
acknowledges  that (a) in the event his employment  with the Company  terminates
for any  reason,  he will be able to earn a  livelihood  without  violating  the
foregoing  restrictions  and  (b)  his  ability  to  earn a  livelihood  without
violating such  restrictions is a material  condition of his employment with the
Company.

         (c) Proprietary Information.

              (a) The Employee has not and unless  authorized  or  instructed in
writing by the  Company,  the  Employee  shall not,  except as  required  in the
conduct  of the  Company's  business,  during  or after  his  employment  by the
Company,  disclose  to  others,  or  use,  any of the  Company's  inventions  or
discoveries or its secret or confidential information,  knowledge or data (oral,
written,  or in  machine-readable  form) which the Employee may have obtained or
will  obtain  during  the  course  of  or  in  connection  with  the  Employee's

                                    -E 132-


<PAGE>

employment,  including such  inventions,  discoveries,  information,  knowledge,
know-how or data relating to machines,  equipment,  products, services, systems,
software,  research  and/or  development,   designs,   compositions,   formulae,
processes,   manufacturing  procedures  or  business  methods,  whether  or  not
developed by the  Employee,  by others in the Company or obtained by the Company
from  third  parties,  and  irrespective  of  whether  or not  such  inventions,
discoveries,  information,  knowledge,  know-how or data have been identified by
the Company as secret or  confidential,  unless and until,  and then only to the
extent that, such inventions,  discoveries,  information, knowledge, know-how or
data become  available to the public  otherwise  than by the  Employee's  act or
omission.

              (b)  During  the  course  of his  employment  by the  Company  and
thereafter,  the  Employee  shall not,  except as required in the conduct of the
Company's business,  disclose to others, or use, any of the information relating
to  present  and  prospective  marketing,  sales and  advertising  programs  and
agreements with  representatives or prospective  representatives of the Company,
present or prospective  sources of supply or any other business  arrangements of
the Company,  including but not limited to  customers,  customer  lists,  costs,
prices  and  earnings,  whether  or not such  information  is  developed  by the
Employee,  by others in the  Company  or  obtained  by the  Company  from  third
parties, and irrespective of whether or not such information has been identified
by the Company as secret or confidential, unless and until, and then only to the
extent that, such information  becomes available to the public otherwise than by
the Employee's act or omission.

         (d) Assignment of Inventions.

              The  Employee  agrees to assign to the Company or its  affiliates,
successors  or  assigns,  all of  his  rights  to  inventions,  or  discoveries,
trademarks, tradenames and intellectual property which, during the period of his
employment  with the  Company or its  affiliates,  successors  or  assigns,  the
Employee has made or  conceived,  either  solely or jointly with others,  in the
time or course of his employment with the Company or its affiliates,  successors
or  assigns,  or with the use of the  Company's  or  their  time,  materials  or
facilities,  or  relating  to any  subject  matter  with  which his work for the
Company,  its  affiliates,  successor  or  assigns is or may be  concerned.  The
Employee  further  agrees  without  charge  to  the  Company,   its  affiliates,
successors  or  assigns,  but at the  Company's  or their  expense,  to execute,
acknowledge and deliver all such papers or documents, including applications for
patents,  trademarks,  registrations  and copyrights,  and to perform such other
acts as the Employee lawfully may perform, as may be necessary in the opinion of
the  Company,  its  affiliates,  successors  or  assigns,  to obtain or maintain
patents,   trademarks,   registrations   and  copyrights  for  said  inventions,
trademarks, tradenames and intellectual property in any and all countries and to
vest title thereto to the Company, its affiliates, successors or assigns.

                                    -E 133-


<PAGE>

         (e) Prior Employment.

              (a) Employee  represents  that his  performance of any and all the
terms of this  Agreement and as an employee of the Company does not and will not
breach any agreement to keep in confidence  proprietary  information acquired by
him in  confidence  or in trust  prior to his  employment  by the  Company.  The
Employee  has not  entered  into,  and he  agrees he will not  enter  into,  any
agreement either written or oral in conflict herewith.

              (b)  Employee  understands  as part of the  consideration  for his
continued employment by the Company,  that he has not brought and will not bring
with him to the Company or use in the performance of his responsibilities at the
Company any materials or documents of a former  employer which are not generally
available to the public,  unless he has obtained written  authorization from the
former employer for their possession and use.

              (c) In the event that prior to entering the employ of the Company,
the Employee had terminated  employment  with one or more prior  employers,  the
Employee  agrees to indemnify  and hold  harmless the  Company,  its  directors,
officers and employees,  against any liabilities and expenses, including amounts
paid in settlement,  incurred by any of them in connection with any claim by any
of his  prior  employers  that  the  termination  of his  employment  with  such
employer,  his employment by the Company,  or use of any skills and knowledge by
the Company is a violation  of contract or law. On or prior to the date  hereof,
Employee  has  delivered  to the Company a copy of any  contract  of  employment
between Employee and each such prior employer.

         (f) Return of Property.

              All computer  software,  computer programs,  source codes,  object
codes, magnetic tapes, printouts,  samples, notes, records, reports,  documents,
customer lists, photographs,  catalogs and other writings, whether copyrightable
or not, relating to or dealing with the Company's  business and plans, and those
of others entrusted to the Company which are prepared or created by the Employee
or which may come into his  possession  at any time during or as a result of his
employment,  are the  property  of the  Company,  and  upon  termination  of his
employment,  the Employee agrees to return all such computer software,  computer
programs, source codes, object codes, magnetic tapes, printouts, samples, notes,
records, reports, documents, customer lists, photographs,  catalogs and writings
and all copies thereof to the Company.  The Company may withhold any amounts due
to the Employee against return of these materials and any other materials of the
Company or its customers.

                                    -E 134-

<PAGE>

         (g) Survival.

              The covenants in this  Agreement on the part of the Employee shall
survive  termination of this Agreement,  and the existence of any claim or cause
of action of the  Employee  against  the  Company,  whether  predicated  on this
Agreement or otherwise, shall not constitute a defense to the enforcement by the
Company of such  covenants.  The  Employee  agrees  that a remedy at law for any
breach of the foregoing covenants would be inadequate and that the Company shall
be entitled to a temporary  and  permanent  injunction  or an order for specific
performance of such covenants  without the necessity of proving actual damage to
the  Company,  and to recover  from the  Employee its legal fees and expenses in
connection therewith.

         (h) Unenforceability.

              (a) If any of the rights or restrictions contained or provided for
in this Agreement shall be deemed to be  unenforceable  by reason of the extent,
duration  or  geographical  scope,  or other  provisions  hereof,  or any  other
provisions of this  Agreement,  the parties  hereto  contemplate  that the court
shall reduce such extent,  duration,  geographical scope or other provisions and
enforce  this  Agreement  in its  reduced  form for all  purposes  in the manner
contemplated hereby.

              (b) The  Company  and the  Employee  intend to and  hereby  confer
jurisdiction  to enforce the  covenants  contained  in this  Agreement  upon the
courts of any jurisdiction  within the geographical scope of such covenants.  If
the courts of any one or more of such  jurisdictions  hold such covenants wholly
unenforceable  by reason of the  breadth of such scope or  otherwise,  it is the
intention of the Company and the Employee that such  determination not bar or in
any way affect the Company's right to the relief provided above in the courts of
any other  jurisdiction  within the  geographical  scope of such covenants as to
breaches of such covenants as they relate to each  jurisdiction,  such covenants
as they relate to each  jurisdiction  being,  for this purpose,  severable  into
diverse and independent covenants.

         (i) Miscellaneous.

              (a) The rights and obligations of the Company under this Agreement
may be assigned by the Company to the  successors  in interest of the Company or
of that part of the  business  of the Company to which this  Agreement  applies.
This Agreement may not be assigned by the Employee.

              (b) All notices provided for hereunder shall be deemed adequate if
delivered  personally to the Employee or if given to either party by first-class
registered or certified  postpaid mail, return receipt  requested,  addressed to
the person to whom such notice is directed  at his  residence  or usual place of
business,  or to such  other  address  as such  party  may  designate  by notice
similarly given, and shall be effective upon receipt.

                                    -E 135-

<PAGE>

              (c) This  Agreement and the rights and  obligations of the parties
hereunder shall be construed,  interpreted and enforced in accordance  with, and
governed by the laws of, the State of New York,  exclusive of the choice-of-laws
rules thereunder.

              (d) If any of the articles, sections,  paragraphs or provisions of
this  Agreement  shall  be held by a court of last  resort  to be  invalid,  the
remainder of this Agreement shall not be affected thereby.

              (e) The  foregoing  contains  the  entire  agreement  between  the
parties relating to the subject matter of this Agreement, and may not be altered
or amended except by an instrument in writing signed by both parties hereto, and
this Agreement  supersedes all prior  understandings and agreements  relating to
the subject matter hereof.

              (f) The  waiver  by one  party  of a  breach  by the  other of any
provision of this Agreement shall not operate or be construed as a waiver of any
subsequent  breach by such party.  No waiver shall be valid  unless  written and
signed by the party against whom the waiver is sought to be enforced.

              (g) All headings and captions herein are for convenience  only and
shall not influence the construction or interpretation of this Agreement.

              (h) As used in this  Agreement,  the  singular  shall  include the
plural and vice versa,  and the masculine  gender shall include the feminine and
neuter and vice versa, unless the context requires otherwise.

              (1) Nothing in this  Agreement  shall confer upon the Employee any
right to continued  employment,  nor interfere  with the right of the Company to
terminate the employment of the Employee at any time.

     IN WITNESS WHEREOF, the Company has caused this Agreement to be executed by
its duly  authorized  officer and the  Employee  has hereunto set his hand to be
effective as of the date first above written.

                                            BEAUTYBUYS.COM INC.



                                            By:
                                               ------------------------------
                                               Name:
                                               Title:

                                               ------------------------------
                                                                   , Employee


                                    -E 136-

<PAGE>

                                    Exhibit G

                               BEAUTYBUYS.COM INC.

                            NON-COMPETITION AGREEMENT

     THIS AGREEMENT is entered into as of the 23rd day of November,  1999 by and
among  BEAUTYBUYS.COM  INC., a New Jersey corporation having its principal place
of business at  40 Underhill  Boulevard,  Syosset,  New York (herein  called the
"Company"),  SYNERGY BRANDS,  INC., a Delaware  corporation having its principal
place of business at 40 Underhill  Boulevard,  Syosset, New York 11791-0996 (the
"Synergy"),  and SINCLAIR BROADCAST GROUP,  INC., a Maryland  corporation having
its principal place of business at 10706 Beaver Dam Road, Cockeysville, Maryland
21030 ("Sinclair").


                              W I T N E S S E T H:


     WHEREAS,  Synergy and Sinclair are parties to a Stock Purchase Agreement of
even date herewith (the "Synergy Purchase Agreement", providing for, inter alia,
the  issuance  and sale by Synergy and the  purchase  by  Sinclair of  2,200,000
shares of common stock,  $.001 par value per share,  of Synergy for an aggregate
purchase price of $4,400,000; and

     WHEREAS, the Company and Sinclair are parties to a Stock Purchase Agreement
of even date herewith (the "BeautyBuys Purchase  Agreement",  and, together with
the Synergy  Purchase  Agreement,  collectively  the  "Purchase  Agreements"  ),
providing for, inter alia, the issuance and sale by the Company and the purchase
by Sinclair of 900,000  shares of the Class B Common Stock,  $.001 par value per
share,  of the Company,  which shares are entitled to fifty percent (50%) of the
voting rights of the outstanding capital stock of the Company,  for an aggregate
purchase price of $765,000; and

     WHEREAS,  following  the  purchase  pursuant  to  the  BeautyBuys  Purchase
Agreement Synergy will be the owner of 9,000,000 shares of the outstanding Class
A Common  Stock,  $.001 par value per share,  of the  Company,  which shares are
entitled to fifty (50%) percent of the voting rights of the outstanding  capital
stock of the Company; and

     WHEREAS,  it is a condition  precedent  to the closing  under the  Purchase
Agreements that the parties enter into this Agreement.

     NOW THEREFORE, in consideration of the premises and other good and valuable
consideration,  the receipt and sufficiency of which is hereby acknowledged, the
parties hereto agree as follows.

                                    -E 137-

<PAGE>

         (a) Non-Competition; Non-Solicitation.

              (i) During the  Non-Competition  Period (defined below),  Sinclair
and Synergy each agrees that it will not directly or  indirectly  own or acquire
an  interest  in or  control,  any  Person  which is or would  thereby  become a
Restricted Subsidiary (defined below); and

              (ii) During the  Non-Competition  Period,  Sinclair  will not, and
will not cause or permit any  Subsidiary of Sinclair,  and Synergy will not, and
will not cause or permit any  Subsidiary  of  Synergy,  to solicit or attempt to
solicit any employees of the Company to leave the employ of the Company or offer
or cause to be offered  employment to any person who was employed by the Company
at any time  during  the six  months  prior to such  solicitation  or  attempted
solicitation.

         (b) Definitions.

         As used herein:

              (i) the  "Non-Competition  Period"  shall  be the  period  of time
commencing on the date hereof and continuing  until the earliest to occur of (i)
the one (1) year anniversary of the date hereof,  (ii) the  occurrence of an IPO
with respect to the Company,  or (iii) the  occurrence of a Qualified  Sale with
respect to the Company; and

              (ii) "Restricted  Subsidiary"  means,  with respect to Sinclair or
Synergy,  any corporation or other entity (i) of which ten (10%) percent or more
of the capital stock or other ownership  interests  having ordinary voting power
to elect a  majority  of the  board of  directors  or other  persons  performing
similar  functions are at the time directly or indirectly owned or controlled by
Sinclair or Synergy,  as the case may be, and (ii) which  derives  twenty  (20%)
percent  or more of its  gross  revenues  from  the  sale of  fragrances  and/or
professional hair care products on the date Sinclair or Synergy, as the case may
be, acquires or would have acquired such 10% or more ownership  interest in such
corporation or other entity.

         (c) Survival.

              The  covenants  in  this  Agreement  on the  part of  Synergy  and
Sinclair shall survive termination of this Agreement.  Synergy and Sinclair each
agrees that a remedy at law for any breach of its  respective  covenants  herein
would be  inadequate  and that the  Company  and the other such  party  shall be
entitled  to a  temporary  and  permanent  injunction  or an order for  specific
performance of such covenants  without the necessity of proving actual damage to
the Company or such party.

                                    -E 138-

<PAGE>

                  (d)      Unenforceability.

              (i) If any of the rights or restrictions contained or provided for
in this Agreement shall be deemed to be  unenforceable  by reason of the extent,
duration  or  geographical  scope,  or other  provisions  hereof,  or any  other
provisions of this  Agreement,  the parties  hereto  contemplate  that the court
shall reduce such extent,  duration,  geographical scope or other provisions and
enforce  this  Agreement  in its  reduced  form for all  purposes  in the manner
contemplated hereby.

              (ii) The  parties  intend to and  hereby  confer  jurisdiction  to
enforce  the  covenants  contained  in this  Agreement  upon the  courts  of any
jurisdiction  within the geographical scope of such covenants.  If the courts of
any one or more of such jurisdictions  hold such covenants wholly  unenforceable
by reason of the breadth of such scope or otherwise,  it is the intention of the
parties  that such  determination  not bar or in any way affect the right of any
party to the  relief  provided  above in the  courts of any  other  jurisdiction
within the geographical scope of such covenants as to breaches of such covenants
as they  relate to each  jurisdiction,  such  covenants  as they  relate to each
jurisdiction  being,  for this purpose,  severable into diverse and  independent
covenants.

         (e) Miscellaneous.

              (i) The rights and obligations of the Company under this Agreement
may be assigned by the Company to the  successors  in interest of the Company or
of that part of the business of the Company to which this Agreement applies.

              (ii) All notices  provided for hereunder  shall be deemed adequate
if given to any party in the manner and with the effect set forth for notices in
the Purchase Agreements.

              (iii) This Agreement and the rights and obligations of the parties
hereunder shall be construed,  interpreted and enforced in accordance  with, and
governed by the laws of, the State of New York,  exclusive of the choice-of-laws
rules thereunder.

              (iv) If any of the articles, sections, paragraphs or provisions of
this  Agreement  shall  be held by a court of last  resort  to be  invalid,  the
remainder of this Agreement shall not be affected thereby.

              (v) The  foregoing  contains  the  entire  agreement  between  the
parties relating to the subject matter of this Agreement, and may not be altered
or amended except by an instrument in writing signed by both parties hereto, and
this Agreement  supersedes all prior  understandings and agreements  relating to
the subject matter hereof.

              (vi) The  waiver  by one  party of a  breach  by the  other of any
provision of this Agreement shall not operate or be construed as a waiver of any
subsequent  breach by such party.  No waiver shall be valid  unless  written and
signed by the party against whom the waiver is sought to be enforced.  (vii) All
headings and captions  herein are for  convenience  only and shall not influence
the construction or interpretation of this Agreement.

                                    -E 139-

<PAGE>

              (vii) All headings and captions  herein are for  convenience  only
and shall not influence the construction or interpretation of this Agreement.

              (viii) As used in this  Agreement,  the singular shall include the
plural and vice versa,  and the masculine  gender shall include the feminine and
neuter and vice versa, unless the context requires otherwise.

              (ix) This  Agreement may be executed in one or more  counterparts,
each of which shall be an original and  together  shall  constitute  one and the
same agreement.

     IN WITNESS  WHEREOF,  the parties have each has caused this Agreement to be
executed by its duly  authorized  officer to be  effective  as of the date first
above written.

                                            SYNERGY BRANDS INC.




                                             By:
                                                ----------------------------
                                                 Name:
                                                 Title:

                                            BEAUTYBUYS.COM INC.



                                             By:
                                                ----------------------------
                                                 Name:
                                                 Title:


                                            SINCLAIR BROADCAST GROUP, INC.



                                             By:
                                                ----------------------------
                                                 Name:
                                                 Title:

                                    -E 140-



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