SYNERGY BRANDS INC
DEF 14A, 2000-04-28
GROCERIES, GENERAL LINE
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                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934
                                ((Amendment No. )

Filed by the  Registrant  [ x ]
Filed by a Party other than the  Registrant  [ ]
Check the appropriate box:
[ ] Preliminary Proxy Statement
[ ] Confidential, for Use of the Commission Only
         (as permitted by Rule 14a-6a-12)
[ x ]  Definitive Proxy Statement
[   ]  Definitive Additional Materials
[   ]  Soliciting Material Pursuant to  240.14a-11(c) or  240.14a-12

                               SYNERGY BRANDS INC.
                               -------------------
                (Name of Registrant as Specified in Its Charter)

                ------------------------------------------------
     (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[x]  No fee required
[ ] Fee computed on table below per Exchange Act Rule 14a-6(i)(4) and 0-11.

1.  Title of each class of securities to which transaction applies

- - ------------------------------------------------------------------------------
2.  Aggregate number of securities to which transaction applies:

- - ------------------------------------------------------------------------------
3. Per unit price or other underlying value of transaction  computed pursuant to
Exchange  Act Rule  0-11  (Set  forth the  amount  on which  the  filing  fee is
calculated and state how it was determined)

- - ------------------------------------------------------------------------------
4.  Proposed maximum aggregate value of transaction:

- - ------------------------------------------------------------------------------
5.  Total fee paid:

- - ------------------------------------------------------------------------------
[ ] Fee paid previously with preliminary materials.
[ ] check box if any part of the fee is offset as provided by Exchange  Act rule
0-11(a)(2)  and  identify  the  filing  for  which the  offsetting  fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the Form or Schedule and the date of its filing.

1.   Amount Previously Paid:

- - ------------------------------------------------------------------------------
2.   Form, Schedule or Registration Statement No.

- - ------------------------------------------------------------------------------
3.   Filing Party:

- - ------------------------------------------------------------------------------
4.   Date Filed:

- - ------------------------------------------------------------------------------
                                      -2-

<PAGE>


                               SYNERGY BRANDS INC.
                               40 Underhill Blvd.
                                Syosset, NY 11791

                                 PROXY STATEMENT


     This statement is furnished in connection with a solicitation of proxies by
the Board of  Directors  (the "Board of  Directors"  or the  "Board") of Synergy
Brands Inc. (the  "Company") to be used at the Annual Meeting of Stockholders of
the  Company  (the  "Meeting")  to be held on June  30,  2000 at 10:00  A.M.  at
Melville Marriott, Melville, New York, 631-423-1600.

                               VOTING PROCEDURES

     Stockholders  of record at the  close of  business  on June 1, 2000 will be
entitled to vote at the Meeting.  On the said record date, there were 14,455,616
shares of Common Stock, par value $.001 per share ("Common Stock"), outstanding,
each of which being  entitled to one vote at the Meeting,  and 100,000 shares of
Class A  Preferred  Stock,  par value  $.001 per share  ("Preferred  Stock" and,
together with the Common Stock, collectively the "Company Shares"), outstanding,
each of which being  entitled to 13 votes at the Meeting  (vote is controlled by
Mair Faibish,  Executive Vice  President of the Company).  Holders of the Common
Stock and the  Preferred  Stock will vote as a single class as to all matters to
come before the Meeting. A Shareholder List disclosing shareholders of record on
June 1, 2000 shall be made available for inspection by shareholders  entitled to
vote at the Annual  Meeting at the location of the Meeting on the date of and in
advance of the date of the Meeting.

     The By-Laws of the Company  (the  "By-Laws")  provide that the holders of a
minimum of one third of the Company Shares issued and  outstanding  and entitled
to vote at the  Meeting,  present  in person  or  represented  by  proxy,  shall
constitute  a quorum  at the  Meeting.  The  By-Laws  further  provide  that the
directors of the Company shall be elected by a plurality  vote and by applicable
statute,  the  proposition  for  amendment  of  the  Company's   Certificate  of
Incorporation  to increase its authorized  stock and establish Class B Preferred
Stock  requires the vote of a majority of all votes  represented  by outstanding
stock, and that, except as otherwise  provided by statute,  the Certification of
Incorporation  of the Company,  or the By-Laws,  all other matters coming before
the meeting  shall be decided by the vote of a majority of the number of Company
Shares  present in person or represented by proxy at the Meeting and entitled to
vote thereat where a quorum is present.

     Votes cast at the Meeting  will be counted by the person  appointed  by the
Company to act as  inspectors  of election for the Meeting.  The  inspectors  of
election  will treat  Company  Shares  represented  by a properly  executed  and
returned  proxy as present at the Meeting for purpose of  determining  a quorum.
Abstention and broker  non-votes  with respect to particular  proposals will not
affect the determination of a quorum.

     Five  directors  will be elected by a plurality  vote of the Company Shares
present,  in  person  or  by  proxy,  and  entitled  to  vote  at  the  Meeting.
Accordingly,  abstentions  and broker  non-votes as to the election of directors
will have no effect  thereon.  All other  matters  to come  before  the  Meeting
require  either the  approval  of a  majority  of the votes  represented  by all
Company  Shares or those  present at the meeting and  entitled to vote  thereon,
therefore  abstentions  as to particular  proposals will have the same effect as
votes against such proposals.  Broker non-votes as to particular  proposals will
not, however, be deemed to be a part of the voting power present with respect to
such  proposals  and will not  therefore  count as  votes  for or  against  such
proposals and will not be included in calculating  the number of votes necessary
for approval of such proposals.

     Proxies in the  enclosed  form are  solicited  by the Board of Directors to
provide  an  opportunity  to every  stockholder  to vote on all  matters to come
before the  Meeting,  whether or not he or she attends in person.  If proxies in
the  enclosed  form are  properly  executed  and  returned,  the Company  Shares
represented  thereby will be voted at the Meeting in accordance with stockholder
direction.  Proxies in the  enclosed  form upon  presentation  unless  otherwise
designated  thereon  will be  voted  FOR the  election  of  each  director,  FOR
amendment  of  the  Company's  Certificate  of  Incorporation  to  increase  its
authorized  stock and create a Class B Preferred  Stock, and FOR the election of
Belew,  Averitt LLP as the Company's auditors for the fiscal year ended December
31, 2000.  Any  stockholder  executing a proxy may revoke that proxy or submit a
revised one at any time before it is voted. A stockholder may also attend at the
Meeting in person and vote by ballot,  thereby  canceling  any proxy  previously
given.  Except  for  the  election  of  directors,  Amendment  to the  Company's
Certificate  of  Incorporation   and  confirmation  of  the  auditors,   Company
management  expects no other  matters to be presented for action at the Meeting.
If,  however,  any other matters  properly come before the Meeting,  the persons
named as proxies in the enclosed form of proxy intend to vote in accordance with
their judgment on the matters presented unless otherwise specified in the Proxy.

                                      -3-

<PAGE>


                               PROXY SOLICITATION

     The cost of soliciting proxies will be borne by the Company. In addition to
solicitations by mail,  arrangements  have been made for brokers and nominees to
send proxy material to their principals, and the Company will reimburse them for
their reasonable  expenses in doing so. The Company's  transfer agent,  American
Stock Transfer and Trust Company will assist it in the  solicitation  of proxies
from brokers and nominees.  The fees for the services of the transfer  agent are
included in the monthly  fees paid by the  Company,  however,  the Company  will
reimburse the transfer agent for its reasonable  out-of-pocket expenses incurred
in connection with providing  solicitation  services.  Certain  employees of the
Company,  who will receive no  compensation  for their services other than their
regular remuneration,  may also solicit by telephone, telegram, telex, telecopy,
or personal interview.

                        PROPOSAL 1. ELECTION OF DIRECTORS

     At the Meeting,  five directors are to be elected to a one-year term and to
hold office  until their  successors  are  elected and  qualified.  The Board of
Directors consists of one class, which serves for a one-year term or until their
successor is elected and  qualifies.  The persons  named in the enclosed form of
proxy intend to vote such proxy, unless otherwise directed,  FOR the election of
each of the directors  nominated to serve on the Board to serve until the fiscal
2000 Annual Meeting of Stockholders or other dates for proposed  election of new
directors. If contrary to present expectation, any of the nominees should become
unavailable for any reason,  votes may be cast pursuant to the accompanying form
of proxy for a substitute nominee designated by the Board.

             INFORMATION CONCERNING DIRECTORS AND DIRECTOR NOMINEES.

     Set  forth  is  certain  information   concerning  directors  and  director
nominees.

                                                                     Year First
                                                                      Elected A
         Name of Nominee            Age       Position                 Director
         ---------------            ---       --------                 --------

         Mair Faibish                40     Chairman and Chief
                                            Executive Officer
                                            and Director                  1989

         Henry J. Platek, Jr.        54     President, Chief Operating
                                            Officer and Director          1989

         Mitchell Gerstein           44     Chief Financial Officer,
                                            Treasurer, Secretary
                                            and Director                  1991

         Dominic Marsicovetere       51     Director                      1993

         Michael Ferrone             48     Director                      1995

     MAIR  FAIBISH.  Mr.  Faibish  has  been  Executive  Vice  President,  Chief
Financial  Officer and a Director of the Company since May 1989 and Chairman and
Chief Executive Officer since January 1, 2000. He serves on the Compensation and
Executive committees.

     HENRY J. PLATEK, JR. has been President and a Director of the Company since
December 1989 and Chief Operating Officer since January 1, 2000.

     MITCHELL  GERSTEIN.  Mr. Gerstein has been Treasurer since March 1994, Vice
President  and a  Director  of the  Company  since  June  1991.  Controller  and
Treasurer  of the Company  since March 1992,  Secretary of the Company from June
1991 to March 1994,  a position he resumed in January  1995 and Chief  Financial
Officer since January 1, 2000. Mr. Gerstein serves on the Audit Committee.

                                      -4-

<PAGE>
     DOMINIC A. MARSICOVETERE, CPA. Mr. Marsicovetere has been a Director of the
Company since April 1993. Since 1978, Mr.  Marsicovetere  has been an Accounting
Professor in the school of Business Administration at Hofstra University.  Since
1978,  Mr.  Marsicovetere  had been in private  practice as a  certified  public
accountant.  Mr.  Marsicovetere  is the  chairman  of the  Audit  Committee  and
Independent Compensation Committee.

     MICHAEL  FERRONE.  Mr.  Ferrone is an  associate  with  Guardian  Insurance
Company where he has been employed for the last year.  Prior thereto he had been
an associate at Certified Financial Services for 2 years. Mr. Ferrone has been a
Vice President and has served on the Executive  Committee of Alliance  Financial
Group for the past eight years.  Mr. Ferrone  serves on the Audit  Committee and
Independent Compensation Committee.

                              CORPORATE GOVERNANCE

     Directors are elected at the annual meeting of stockholders and hold office
until their  successors  have been duly  elected and  qualified,  or until their
earlier death, resignation or removal.

     The  Board  of  Directors  has  primary  responsibility  of  directing  the
management  of the  business  and affairs of the  Company.  The Board  currently
consist of five members.

     The Company has an Audit Committee,  an Executive Committee, an Independent
Compensation Committee and an Employee Compensation Committee.

     The Audit  Committee is comprised of Dominic A.  Marsicovetere  (chair) and
Mitchell Gerstein and Michael Ferrone and its functions include  recommending to
the Board of Directors the  engagement of the  Company's  independent  certified
public  accountants,  reviewing  with such  accountants  the plan and results of
their examination of the consolidated  financial  statements and determining the
independence  of such  accountants.  The Audit  Committee will also have primary
responsibility for reviewing all related party transactions.  However, it is the
Company's  policy that all related party  transactions be approved by a majority
of the  disinterested  directors  of the  Company.  Such  directors  will not be
required to make a  determination  that each related party  transaction  meets a
fairness test,  but will decide whether the  transaction is in the best interest
of the Company.  The Audit  Committee is comprised of a majority of  independent
directors as required by NASDAQ.

     The  Executive  Committee is  comprised  of Henry J.  Platek,  Jr. and Mair
Faibish and is responsible for establishing  policies and procedures relating to
the administration and operation of the Company.

     The Independent Compensation Committee, consisting of Dominic Marsicovetere
and Michael Ferrone, the Company's two independent non-employee directors,  will
review and make recommendations with respect to compensation of officers and key
employees.  They also  administer  the Company's  1994  Services and  Consulting
Compensation  Plan, as amended with respect to compensation of directors (except
non-employee directors) and officers and consultants of the Company.

     The Employee Compensation  Committee,  consisting of Mair Faibish and Henry
J. Platek, will review and make  recommendations with respect to compensation of
employees who are not officers or directors.

     Executive  officers  serve at the  discretion  of the  Board of  Directors,
subject to any  employment  agreement  between  the  executive  officer  and the
Company.

     The Board of Directors and its Committee voted by unanimous or majority (on
notice to others not voting)  written  consent in lieu of formal  meetings  with
respect to all actions  taken in the year ended  December  31, 1997 and December
31, 1998, and thereafter in 1999.

                                      -5-

<PAGE>
     None of the directors or  respective  officers of the Company have over the
last two fiscal  years  been  involved  in any  material  transactions  with the
Company  wherein the amount of money  involved  exceeded  $100,000  although the
Company and its affiliates  have  purchased  insurance  instruments  through Mr.
Ferrone. No material transactions involving the officers and or directors of the
Company  and the  Company are  proposed.  There are also no common  affiliations
between the Company  and  officers  and/or  directors  in any other  business or
entity, to the best knowledge of the Company.

     No officer, director and/or former member or affiliate thereof is or in the
last two fiscal years has been in debt to the Company in excess of $100,000.

             COMPENSATION OF DIRECTORS/ NON-EMPLOYEE DIRECTOR PLAN

     Directors  and committee  members who are part of management  serve as such
without  compensation  but are  reimbursed  for their  reasonable  out-of-pocket
expenses in attending meetings of the Board and its committees.  Pursuant to the
Option  Plan,  directors  who are not  employees  of the  Company are granted an
option to purchase  10,000 shares of Common Stock at an exercise  price equal to
fair  market  value on the date of grant  immediately  upon  their  election  or
reelection to the Board of Directors.

                            RECOMMENDATION AND VOTE

     The Board of Directors recommends the election of the nominees listed above
as  directors  of the  Company to hold office  until the next annual  meeting or
until their  successors are elected and  qualified.  The  affirmative  vote of a
plurality of the Company  Shares  represented  at the Meeting  where a quorum is
presented is required for such  approval.  Quorum at the meeting  shall  require
attendance  in  person  and/or  by  proxy by at least  one-third  amount  of the
potential votes outstanding.


                                      -6-

<PAGE>
                             PRINCIPAL STOCKHOLDERS

     The following table sets forth as of May 1, 2000 information  regarding the
beneficial  ownership of the Company's voting  securities (i) by each person who
is  known to the  Company  to be the  owner of more  than  five  percent  of the
Company's voting securities,  (ii) by each of the Company's directors, and (iii)
by all directors and executive officers of the Company as a group:


                                   Amount and Nature of
                                   Beneficial Ownership       Percent of Class
Name and Address of                Common     Preferred       Common   Preferred
Beneficial Owner(1)                 Stock       Stock         Stock     Stock
- ---------------------               -----       -----         -----     -----


Henry J. Platek (2)..........     183,600         -0-             1.3%     --
40 Underhill Blvd.
Syosset, NY  11791

Mair Faibish (3).............   1,741,450       100,000         12.05%    100.0%
40 Underhill Blvd.
Syosset, NY  11791

Mitchell Gerstein(4).........      50,000         -0-             .30%     --
40 Underhill Blvd.
Syosset, NY  11791

Dominic A. Marsicovetere.....      10,000         -0-             .10%     --
40 Underhill Blvd.
Syosset, NY  11791

Michael Ferrone.............       10,000           -0-           .10%     --
40 Underhill Blvd.
Syosset, NY  11791

Larry Fleischman............      1,216,815        -0-            8.4%     --
350 Vanderbilt Motor Pkwy
Ste. 404
Hauppauge, NY 11788

Sinclair Broadcast Group, Inc..   2,200,000        -0-           15.2%     --
10706 Beaver Dam Road
Cockeysville, Md. 21030

All Officers and Directors
as Group....................    1,995,050       100,000          13.8%  100.0%

(1) Unless  otherwise  indicated,  each person named in the table exercises sole
voting and investment power with respect to all shares beneficially owned.

(2) Includes 333 shares owned by Michaleen Platek,  wife of Henry J. Platek Jr.,
and 333 shares  owned by MNP  Corporation  d/b/a Twin Cities  Wholesale  Grocers
Incorporated  ("MNP"), a corporation  wholly-owned by Mrs. Platek.  Henry Platek
disclaims  beneficial  ownership of the shares held by Michaleen Platek and MNP.
Also includes 155,000 options expiring 10/2003

(3) Mr. Faibish owns the 100,000  shares of Preferred  Stock  outstanding.  Each
share of Preferred  Stock is entitled to 13 votes on all matters on which Common
Stock may vote.  Accordingly,  the  percentage  of overall  voting  power of the
Company's voting securities  beneficially owned by Mair Faibish and all officers
and  directors  as a group is increased  accordingly.  Also  includes  1,135,000
options expiring 10/2003

(4) Includes 50,000 options expiring 10/2004

                                       -7-

<PAGE>

                        PROPOSAL 2. ELECTION OF AUDITORS


     Belew,  Averitt  LLP are  expected  to be the  independent  auditors of the
financial  statements  of the Company and its  subsidiaries  for the fiscal year
ending December 31, 2000 and have acted as such during the last two years of the
Company. At the meeting,  Belew, Averitt LLP are being nominated to serve as the
auditors for the Company for the fiscal year ending December 31, 2000. It is not
expected  however that any  representative  of the auditors will be available at
the Meeting to respond to questions.

     The  financial  statements  of the  Company as of and for the fiscal  years
ended December 31, 1998 and December 31, 1999 were audited by Belew, Averitt LLP
and such did not contain an adverse  opinion or a disclaimer of an opinion,  and
were not  qualified  or modified as to  uncertainty,  audit scope or  accounting
principles.

                            RECOMMENDATION AND VOTE

     The Board of Directors  recommends  the  election of Belew,  Averitt LLP to
serve as auditors  for the Company for the fiscal year ended  December  31, 2000
and until  successors  are  elected and  qualified.  The  affirmative  vote of a
majority  of the Company  Shares  represented  at the Meeting  where a quorum is
present is  required  for such  approval.  Quorum at the Meeting  shall  require
attendance in person and/or by proxy by at least  one-third  amount of potential
votes outstanding.

             PROPOSAL 3. AMEMDMENT TO CERTIFICATE OF INCORPORATION
                          TO INCREASE AUTHORIZED STOCK
                       AND CREATE CLASS B PREFERRED STOCK

     The Company  proposes to amend its Certificate of Incorporation to increase
the amount of stock it is authorized to issue to 60,000,000  shares divided into
49,900,000  shares of common stock,  100,000 shares of present Class A Preferred
Stock,  and creation of a new Class B Preferred  Stock  consisting of 10,000,000
shares  thereof.  Such Class B Preferred  Stock shall be  structured  as "blank"
stock pursuant to statutory  authorization  provided under Section  102(a)(4) of
the Delaware  General  Corporation  Law whereby the terms and provisions of such
Class B Preferred  Stock shall be subject to designation at a future time before
issuance,  by the  Company's  Board of  Directors,  as set  forth in the form of
Certificate of Amendment to Certificate of  Incorporation of Synergy Brands Inc.
a copy of which is  included  herewith  as an exhibit  for  review.  The Company
believes  that such  amendment  is  advisable  to  increase  the amount of stock
generally available for future investment and in particular to create a class of
stock in the  proposed  Class B Preferred  Stock which  would be  available  for
issuance to a class of potential investors  interested in financial returns from
the  Company  and not the equity  market for sale of the  Company's  stock.  The
Company has adopted a strategy of seeking opportunities to realize gains through
the  selective   purchase   and/or  sale  of  investments  or  having   separate
subsidiaries or affiliates buy or sell minority  interests to outside investors.
The additional  Preferred Stock will be instituted with such plan in mind and is
expected to be utilized to further such corporate purposes. The Company believes
that this strategy provides the ability to increase shareholder value as well as
provide  capital  to  support  the  growth  in the  Company's  subsidiaries  and
investments.  The Company expects to continue to develop and refine the products
and  services of its  business  focusing on the  Internet as the primary mode of
distribution,   with  the  goal  of  increasing  revenue  as  new  products  are
commercially  introduced,  and to continue to pursue the  acquisition  of or the
investments in, additional Internet companies. The Company will seek to continue
to attract  traditional  media  investments,  partner with advanced  value added
technologies  that will be  synergistic  to its  Internet  platforms  as well as
partner  with  existing  Internet  companies  to achieve its goals of building a
strategic portfolio of Internet assets.

                                      -8-

<PAGE>

                            RECOMMENDATION AND VOTE

     The Board of Directors recommends a vote FOR the Amendment. The affirmative
vote of a majority of all votes  represented by outstanding stock is required to
approve such Amendment regardless of the presence of a quorum at the Meeting. If
a quorum is present the proposal may not pass if a majority of the votes present
in person and/or by proxy voting for the Amendment  does not equal to at least a
majority of all votes  outstanding,  whether or not  attending  at the  Meeting.
Approval  of such  amendment,  since it  creates a new and  additional  class of
preferred  stock,  also  requires  the vote of at least a majority  of the votes
represented by all outstanding  Class A Preferred Stock,  whether or not present
in person and/or by proxy at the Meeting.

                                 OTHER BUSINESS

     Management  knows of no other  business which is to be presented for action
at the meeting.  Should any other matters properly come before the meeting,  the
persons named in the  accompanying  proxy will have  discretionary  authority to
vote all proxies in accordance with their judgement.

     It is important that proxies be returned promptly. Therefore,  stockholders
who do not  expect to attend in person  are  urged to  execute  and  return  the
enclosed  proxy to which no  postage  need be  affixed  if mailed in the  United
States.

                             EXECUTIVE COMPENSATION

     Set forth below are tables  showing (i) in summary form,  the  compensation
paid to Henry J.  Platek and Mair  Faibish  the only  executive  officers of the
Company  who  earned  in  excess  of  $100,000  during  any of the  fiscal  year
presented:  and (ii) the options and stock appreciation rights (SARs) granted to
such executives in 1998.

                                      -9-

<PAGE>


                           SUMMARY COMPENSATION TABLE

                             annual             long term compensation

                          compensation                awards
                         ---------------    -----------------------------------

                                            restricted    securities underlying
                             salary         stock bonus     stock options

NAME
- ----

Henry Platek, CEO
              1997       $ 62,927.00                0                 0
              1998       $ 52,174.00           $3,750            25,000
              1999       $ 64,143.00                0           100,000

Mair Faibish, CFO
              1997       $ 97,782.00                0                 0
              1998       $113,745.00                0           735,000
              1999       $106,000.00                0           750,000

OPTION GRANTS IN THE LAST FISCAL YEAR
<TABLE>
<CAPTION>
<S>                    <C>                 <C>                        <C>              <C>          <C>

number of securities                            exercise of base               potential realizable at assumed
                      underlying options   percent of total options   price            expiration   annual rates of stock price
                      granted              granted to employees       $/share          date         appreciation for option term
                                                                                                           5%              10%

Henry Platek, CEO        100,000                   2.22%               $1.25            10/31/04         $35,000        $ 76,250
                          30,000                   0.67%               $0.65            10/31/04         $ 5,460        $ 11,895
                          25,000                   0.56%               $0.40            10/05/03         $ 2,100        $  6,100

Mair Faibish, CFO        750,000                   16.67%              $1.25            10/31/04        $262,500        $571,875
                         735,000                   16.33%              $0.50            10/05/03        $ 77,175        $224,175
</TABLE>

Compensation Committee Interlocks and Insider Participation

     All  decisions  with  respect to the stock  compensation  of the  Company's
executive  officers and key employees are made by the  Independent  Compensation
Committee,  which is comprised of Mr.  Marsicovetere  and Mr.  Ferrone under the
1994 Plan.  Neither Mr.  Marsicovetere nor Mr. Ferrone are officers or employees
of the Company nor were they at any time.

     All  decisions  with respect to the  compensation  of employees who are not
officers or key employees are made by the Employee Compensation  Committee which
is comprised of Mr. Platek and Mr.  Faibish.  Mr.  Faibish is the Executive Vice
President and Chief Financial Officer of the Company.


                                      -10-

<PAGE>

             REPORT OF THE BOARD OF DIRECTORS ON ANNUAL COMPENSATION


ADMINISTRATION OF COMPENSATION PROGRAM

     The Independent Compensation Committee will be responsible for establishing
and administering the stock  compensation  policies  applicable to the Company's
executive officers.

     Prior to the establishment of the Committee,  decisions with respect to the
compensation of the Company's  executive officers have been made by the Board of
Directors.

COMPENSATION POLICY

     The goals of the Company's executive compensation policy are to (i) attract
and retain qualified executives and (ii) ensure that an appropriate relationship
exists between executive pay and the creations of shareholder  value. To achieve
these goals, the Company's executive  compensation policy will reward executives
for long term strategic  management and the enhancement of stockholder  value by
integrating annual base compensation with other forms of incentive  compensation
based  upon  corporate  results  and  individual  performance.   Measurement  of
corporate  performance  will be primarily  based on the level of  achievement of
Company  goals  and upon  Company  performance  levels  compared  with  industry
performance levels.

     The  Committee  will obtain  compensation  survey data where  available for
similar industries to be used as a guide to establish  compensation levels to be
competitive with and comparable to other companies in its industry group.

FISCAL 1999 EXECUTIVE COMPENSATION PROGRAM

     The  Company's  fiscal 1999  executive  compensation  program was comprised
exclusively  of  base  salary  and  stock  grants   pursuant  to  the  Company's
compensation  plan. During fiscal 1999 Mr. Faibish and Mr. Platek, the Company's
two executive officers,  did not receive salary increases.  The decisions not to
grant  increases  were  made by the  Board of  Directors  based  on the  company
performance and financial  condition.  The compensation  program described below
will be implemented by the Independent Compensation Committee on a going forward
basis.

     BASE SALARY. The Independent Compensation Committee will review and approve
all salary changes and stock grants for executive  officers.  The Committee will
base its approval of such salary  changes on: (i)  performance of the executive,
(ii) Company performance, (iii) experience, and (iv) external salary surveys.

     ANNUAL  INCENTIVE.  The Company may use annual  performance  incentives  to
focus management on achieving  financial and operating results.  The Company may
establish a bonus pool for executive officers for particular year or years, from
which bonuses will be paid at the discretion of the President and Executive Vice
President  upon approval of the  Committee,  except that bonuses  awarded to the
President  and  Executive  Vice  President  will  be at  the  discretion  of the
Committee based on the financial performance of the Company.

     LONG  TERM  INCENTIVE.  The  primary  purpose  of the  long-term  incentive
compensation  plan (the  "Plan")  is to link  management  pay with the long term
interests of stockholders. The Independent Compensation Committee will use stock
options to achieve  this link.  The grant of options at 100 percent for the fair
value assures that the executive officers will receive a benefit only when stock
price increases.

     The amount of options granted is based on comparative data on the estimated
value of long term  compensation for other industry  executives.  In determining
annual stock option grants, the Independent Compensation Committee will base its
decision on the  individual's  performance and potential to improve  stockholder
value.

                                       -11-

<PAGE>

     In March 1994, certain executive officers of the Company were awarded stock
options.

CEO COMPENSATION DURING FISCAL 1999

     Mr. Platek's salary is intended to be competitive with salary  arrangements
received by other chief executive  officers in the industry.  The Committee will
base  future  bonuses  or  awards  to  Mr.  Platek  on  Company  and  Individual
performance as compared to other promotional wholesale  distribution  companies,
and the criteria set forth above for executive officers generally.

COMPENSATION OF DIRECTORS

     The Company's  executive officers do not receive any compensation for their
services  as  Directors;   however,  such  officers  are  reimbursed  for  their
reasonable  out-of-pocket expenses in attending any meetings of the Board and/or
its committees.  The Company's two  non-employee  Directors,  on the other hand,
each receive compensation for their service in the form of an option to purchase
10,000 shares of the Company's  Common Stock  immediately upon their election or
re-election  to the Board.  These  options,  which are  granted  pursuant to the
Company's Stock Option Plan for Non-Employee  Directors (the "Option Plan"), are
issued at their fair market value,  are immediately  exercisable and have a term
of ten years.

EMPLOYMENT CONTRACTS

     The Company entered into employment agreements (the "Agreements") with each
of Messrs.  Platek  and  Faibish  on  November  14,  1994,  providing  for their
continued  employment  in their current  capacities  until October 1997 and such
agreements have been extended until terminated or new employment  agreements are
executed  subject to termination  for cause at an annual base salary,  effective
November 14, 1994 with respect to Mr.  Platek and  effective  April 1, 1995 with
respect to Mr. Faibish, of $108,000 (with automatic 5% annual increases).  Under
these  Agreements,  Messrs.  Platek and Faibish will each be eligible to receive
bonus payments at the discretion of the Independent  Compensation  Committee. In
addition,  the  Agreements  provide  for each of Messrs.  Platek and  Faibish to
receive  certain stock option grants  pursuant to the Company's 1994 Plan.  Each
officer has agreed that upon  termination  of his employment he will not compete
with the Company for a period of one year in any area within a 50 mile radius of
the  Company's  principal  place of business.  The  Agreements  also provide for
certain payments in the event of either officers'  disability and for the use of
a Company automobile.

CONCLUSION

     The Board of Directors and the Independent  Compensation  Committee believe
that the quality and motivation of management  make a significant  difference in
the long  term  performance  of the  Company.  The  Board of  Directors  and the
Committee  also believe that a  compensation  program which rewards  performance
that meets or exceeds high standards also benefits the stockholders,  so long as
there is an appropriate  downside risk element to compensation  when performance
falls short of such  standards.  The Board of Directors and the Committee are of
the opinion  that the  Company's  management  compensation  program  meets these
requirements,  has  contributed  to the Company's  success,  and is deserving of
stockholder support.

                                      -12-

<PAGE>

                            COMPANY STOCK PERFORMANCE


                             (PLEASE SEE SCHEDULE A)

ANNUAL REPORT

     The Annual Report to  Shareholders of the Company for the fiscal year ended
December  31,  1998  which  includes  audited  financial   statements  has  been
previously  mailed to  stockholders  and the 1999 Annual  Report being mailed to
shareholders  herewith.  Such reports are  incorporated  herein by reference and
should be review by the recipient of this Proxy  Statement in  conjunction  with
review of the other information on the company included herewith.

FORM 10-KSB

     The Company is  furnishing  herewith  to each  person  whose Proxy is being
solicited,  a copy of the Annual  Report of the  Company on Form  10-KSB for the
fiscal year ended  December 31, 1999, as filed with the  Securities and Exchange
Commission.  The 10-KSB report of the Company for 1999 is incorporated herein by
reference  and should be reviewed by the  recipient  of this Proxy  Statement in
conjunction with review of the other information on the Company included herein.

STOCKHOLDER PROPOSALS

     If any  stockholder  desires  to  present  a  proposal  for  action  at the
Company's annual meeting to be held in 2000, such proposal must be in compliance
with applicable laws and Securities and Exchange Commission regulations and must
be received by the Company on or prior to February 1, 2000.

                                      -13-

<PAGE>

SECTION 16 REQUIREMENTS

     Section 16(a) of the Securities Exchange Act of 1934, as amended,  requires
the Company's  directors  and  officers,  and persons who own more than 10% of a
registered class of the Company's equity securities,  to file initial reports of
ownership and reports of changes in ownership  with the  Securities and Exchange
Commission  ("SEC").  Such persons are required by SEC regulation to furnish the
Company with copies of all Section 16(a) reports they file.

     Based  solely on its review of the copies of such  reports  received  by it
with  respect to fiscal 1998 and 1999 or written  representations  from  certain
reporting persons, the Company believes that all filing requirements  applicable
to its  directors,  officers  and persons who own more than 10% of a  registered
class of the Company's equity securities have been timely complied with.

                       By Order of the Board of Directors

                                Mitchell Gerstein
                                    Secretary

Syosset, NY

                                      -14-

<PAGE>

                                   SCHEDULE A
                            COMPANY STOCK PERFORMANCE

                         1994      1995      1996      1997    1998      1999
                         ----      ----      ----      ----    ----      ----

SYNERGY BRANDS INC.      100      49.41       4.71     2.64     4.00     4.47
MG GROUP INDEX           100     134.62      99.17    58.79   154.26   448.96
RUSSEL 3000 INDEX        100     136.80     166.65    219.62  271.92   324.58


PEER GROUP INCLUDES:

RUSSEL 3000 INDEX

(GRAPH ALSO INCLUDED)  Graph  represents the total return of $100  investment in
the Company relative to sample peer group and a national stock index

                                      -15-

<PAGE>

                                    EXHIBIT A
                               SYNERGY BRANDS INC.
                               40 UNDERHILL BLVD.
                                SYOSSET, NY 11791
           THE PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

     The  undersigned  hereby appoints Mair Faibish and Mitchell  Gerstein,  and
each of them,  as proxies,  each with the power to appoint his  substitute,  and
hereby authorizes them to represent and vote, as designated  herein,  all of the
shares of the common stock,  par value $.001 per share,  of Synergy  Brands Inc.
the "Company"),  held of record by the undersigned on at the Annual Meeting (the
"Annual  Meeting")  of  Stockholders  of the  Company  to be  held  on , and any
adjournment(s) thereof.

THIS  PROXY,  WHEN  PROPERLY  EXECUTED  AND  DATED,  WILL BE VOTED IN THE MANNER
DIRECTED HEREIN BY THE UNDERSIGNED STOCKHOLDER(S). IF NO DIRECTION IS MADE, THIS
PROXY WILL BE VOTED FOR PROPOSAL 1,  PROPOSAL 2, AND PROPOSAL 3, AND THE PROXIES
WILL USE THEIR DISCRETION WITH RESPECT TO ANY MATTERS  PRESENTED FOR SHAREHOLDER
VOTE AT THE ANNUAL MEETING.

1.  PROPOSAL TO ELECT THE  FOLLOWING  PERSONS TO SERVE AS THE BOARD OF DIRECTORS
FORSYNERGY  BRNADS  INC.  FOR ONE YEAR  FROM THE  EFFECTIVE  DATE OF THE  ANNUAL
MEETING OF  SHAREHOLDERS  TO WHICH THIS PROXY RELATES OR UNTIL THEIR  SUCCESSORS
ARE ELECTED AND QUALIFIED:

HENRY J. PLATEK, JR.
MAIR FAIBISH
MITCHELL GERSTEIN
DOMINIC MARSICOVETERE
MICHAEL FERRONE

2. PROPOSAL TO ELECT BELEW, AVERITT & COMPANY TO SERVE AS THE COMPANY'S AUDITORS
FOR THE FISCAL  YEAR ENDED  DECEMBER  31, 2000 AND UNTIL  THEIR  SUCCESSORS  ARE
ELECTED AND QUALIFIED.

FOR { }   AGAINST { }  ABSTAIN { }

3. PROPOSAL TO AMEND THE COMPANY'S  CERTIFICATE OF INCORPORATION TO INCREASE ITS
AUTHORIZED STOCK TO 60,000,000  SHARES CONSISTING OF 49,900,000 SHARES OF COMMON
STOCK,  100,000  SHARES OF CLASS A  PREFERRED  STOCK  (PRESENTLY  EXISTING)  AND
10,000,000 SHARES OF CLASS B PREFERRED STOCK (NEW).

FOR { }   AGAINST { }  ABSTAIN { }

4. IN THEIR  DISCRETION,  THE  PROXIES  ARE  AUTHORIZED  TO VOTE UPON SUCH OTHER
BUSINESS AS MAY PROPERLY COME BEFORE THE ANNUAL  MEETING AND ANY  ADJOURNMENT(S)
THEREOF.

FOR  { }  AGAINST { } ABSTAIN { }

                                      -16-

<PAGE>

MARK HERE FOR ADDRESS CHANGE AND NOTE BELOW { }

PLEASE EXECUTE THIS PROXY AS YOUR NAME APPEARS  HEREON.  WHEN SHARES ARE HELD BY
JOINT  TENANTS,   BOTH  SHOULD  SIGN.   WHEN  SIGNING  AS  ATTORNEY,   EXECUTOR,
ADMINISTRATOR,  TRUSTEE  OR  GUARDIAN,  PLEASE  GIVE  FULL  TITLE AS SUCH.  IF A
CORPORATION,  PLEASE  SIGN IN FULL  CORPORATE  NAME BY THE  PRESIDENT  OR  OTHER
AUTHORIZED  OFFICER.  IF A  PARTNERSHIP,  PLEASE  SIGN  IN  PARTNERSHIP  NAME BY
AUTHORIZED PERSON.

SIGNATURE:                             DATE:


SIGNATURE:                             DATE:


PLEASE  MARK,  SIGN,  DATE AND RETURN  THIS PROXY  PROMPTLY  USING THE  ENCLOSED
ENVELOPE.


                                      -17-

<PAGE>

                                    EXHIBIT B
                            CERTIFICATE OF AMENDMENT
                                       to
                          CERTIFICATE OF INCORPORATION
                                       of
                               SYNERGY BRANDS INC.

      Synergy Brands Inc. a corporation organized and existing under and by
virtue of the General Corporation Law of the State of Delaware.

DOES HEREBY CERTIFY:

     FIRST:  That at a meeting of the Board of Directors of Synergy  Brands Inc.
resolutions  were  duly  adopted  setting  forth  a  proposed  amendment  of the
Certificate of Incorporation of said corporation, declaring said amendment to be
advisable. The resolution setting forth the proposed amendment is as follows:

     RESOLVED: that this corporation shall and is hereby authorized to amend its
Certificate  of  Incorporation  to  increase  the  amount  of  authorized  stock
available to be issued by this  corporation  from 30,000,000  shares of stock to
60,000,000  shares of stock  divided  into  49,900,000  shares of Common  Stock,
100,000  shares  of Class A  Preferred  Stock  and  10,00,000  shares of Class B
Preferred  Stock,  the  intended  purpose of such  amendment  being to allow the
issuance of further  securities to facilitate  processing of this  corporation's
business  expansion  opportunities  and satisfy further  diversified  investment
interest to raise working  capital.  The  Certificate of  Incorporation  of this
corporation be so amended by:

     1. Changing the first Paragraph of Article FOURTH  therein,  first sentence
therein to read as follows.

     "The  total  number of shares of stock  which the  corporation  shall  have
authority to issue eighty million (60,000,000)."

                                      -18-

<PAGE>

     2. Changing the paragraph in article numbered FOURTH which now reads.

     "The 30,000,000  authorized  shares shall be divided into 29,900,000 common
shares, par value $.001 per share and 100,000 Class A Preferred Stock, par value
$.001 per share"

     so that, as amended, said paragraph shall be and read as follows:

     "The 60,000,000  authorized  shares shall be divided into 49,900,000 common
shares,  par value $.001 per share,  100,000 Class A Preferred  Stock, par value
$.001 per share and  10,000,000  Class B  Preferred  Stock,  par value $.001 per
share."

     3. Adding to Article Fourth the Following language:

     "10,000,000 shares of the stock authorized to be issued by this corporation
as Class B Preferred Stock shall have the following provisions  applicable there
to, unless and until such provisions  shall be changed by further  resolution of
this  corporation's  Board of Directors  as to any stock of the class  remaining
authorized but unissued:

     The Class A  Preferred  Stock  shall be issued in one or more  series.  The
Board of  Directors  is  hereby  expressly  authorized  to issue  the  shares of
Preferred  Stock in such series and to fix from time to time before issuance the
number of shares to be  included  in any  series and the  designation,  relative
rights,  preferences and limitations of all shares of such series. The authority
of the Board of Directors  with respect to each series  shall  include,  without
limitation  thereto,  the  determination  of any or all of the following and the
shares  of each  series  may vary from the  shares  of any  other  series in the
following respects:

     a. The  number of  shares  constituting  such  series  and the  designation
thereof to  distinguish  the shares of such  series from the shares of all other
series;

b. The annual  dividend  rate on the shares of that series and whether such
dividends shall be cumulative and, if cumulative,  the date from which dividends
shall accumulate;

c.  The  redemption  price  or  prices  for  the  particular   series,  if
redeemable, and the terms and conditions of such redemption;

     d. The  preference,  if any,  of shares of such  series in the event of any
voluntary  or  involuntary  liquidation,   dissolution  or  winding  up  of  the
Corporation;

     e. The voting rights,  if any, in addition to the voting rights  prescribed
by law and the terms of exercise of such voting rights;

     f. The right,  if any, of shares of such series to be converted into shares
of any other series or class and the terms and  conditions  of such  conversion;
and

     g. Any other relative rights, preferences and limitations of that series.

                                      -19-

<PAGE>

     RESOLVED: that the consent of shareholders of this corporation be requested
to adopt the above  resolutions,  where  necessary  in accord  with the  General
Corporation Law of the State of Delaware.

     SECOND:  That  said  amendment  was duly  adopted  in  accordance  with the
provisions  of Section  242 of the  General  Corporation  of Law of the State of
Delaware (the "GCL"),  by written consent of a majority of the votes represented
by  outstanding  stock  entitled to vote thereon,  given in accordance  with the
provisions  of Section  228 of the GCL,  with  respect to which  action  written
notice has been given as provided in section 228 of the GCL.

     THIRD:  That the capital of said corporation  shall not be reduced under or
by reason of said amendment.

     IN WITNESS OF, said corporation has caused this certificate to be signed by
Henry Platek, its President, and Mitchell Gerstein, its secretary, this      day
of            , 2000.

                                                  By:________________________
                                                  Henry Platek, President


                                                  By:_________________________
                                                  Mitchell Gerstein, Secretary


                                      -20-


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