INSIGNIA FINANCIAL GROUP INC
8-K, 1997-04-28
LAND SUBDIVIDERS & DEVELOPERS (NO CEMETERIES)
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                       SECURITIES AND EXCHANGE COMMISSION

                                 WASHINGTON, DC
                                     20549


                    ________________________________________

                                    FORM 8-K
                    ________________________________________

                                 CURRENT REPORT

                     Pursuant to Section 13 or 15(d) of the
                        Securities Exchange Act of 1934

                       Date of Report: April 14, 1997
                       (Date of earliest event reported)


                         INSIGNIA FINANCIAL GROUP, INC.
             (Exact name of registrant as specified in its charter)


          DELAWARE                        0-19066                13-3591193
(State or other jurisdiction of        (Commission             (I.R.S. Employer
incorporation or organization)         File Number)             Identification
                                                                    Number)


                          One Insignia Financial Plaza
                              Post Office Box 1089
                        Greenville, South Carolina 29602
                    (Address of Principal Executive Office)


       Registrant's telephone number, including area code: (864) 239-1000


                     ______________________________________



<PAGE>



Item 5.  Other Events

     Insignia  Commercial  Group,  Inc.  announced  a  major  expansion  of  its
operations in Phoenix,  with the establishment of a full-service  office serving
the needs of space users, investors and property owners throughout Arizona.

Item 7.  Financial Statement and Exhibits

        (c)     Exhibits

    Exhibit No.
 
     99.1               Press Release dated April 14, 1997


<PAGE>


                                   SIGNATURES


     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.


                                        INSIGNIA FINANCIAL GROUP, INC.

 

                                        By:     /s/ John K. Lines       
                                        --------------------------------
                                                John K. Lines
                                                General Counsel

Date:  April 28, 1997






For Immediate Release                               Contact:  Stephen B. Siegel
                                                              (212) 984-6535
                                                              James A. Aston
                                                              (864) 239-1661
                                                              Steven N. Corney
                                                              (602) 912-1700

             INSIGNIA COMMERCIAL SHARPLY EXPANDS PHOENIX OPERATIONS

            Full-Service Office to Conduct Business As Insignia/ESG

Greenville,  SC,  April  14,  1997 --  Insignia  Commercial  Group,  Inc.  today
announced a major expansion of its operations in Phoenix, with the establishment
of a  full-service  office  serving  the  needs of space  users,  investors  and
property owners throughout Arizona.

     A contingent  of 30  executives  and brokers,  all of whom were  previously
associated  with Koll Real  Estate  Services,  has  joined  Insignia  Commercial
Group's existing  operations in Phoenix.  The new,  expanded office will conduct
business as Insignia/ESG, Insignia Commercial's brokerage subsidiary.

     Both  Insignia  Commercial  Group  and  Insignia/ESG  are  subsidiaries  of
Insignia  Financial  Group,  Inc.  (NYSE:IFS),   one  of  the  nation's  leading
fully-integrated  real estate service providers.  Already the largest manager of
residential  real estate in the country,  Insignia has, in recent years, set its
sights on substantially  growing its commercial operations in key markets across
the country.

<PAGE>

- - 2 -

     Stephen B.  Siegel,  president  of Insignia  Commercial  Group,  called the
addition of the former Koll  contingent  a  "watershed  event" in the  company's
expansion  strategy.  "We've  been  joined by some of the  premier  real  estate
professionals  in the Phoenix area, and they instantly  provide us with critical
mass in this high-growth, Sun Belt market," he said. "We endeavor to be a leader
in every market that we serve; we've accomplished that objective in Phoenix."

     Steven Corney,  CPM, previously  president of Koll's Southwest  operations,
has assumed  responsibility for all of Insignia/ESG's  operations in Arizona, as
managing director. John Wyss, previously executive vice president and manager of
Koll's   Arizona   brokerage   operations,   has  assumed   responsibility   for
Insignia/ESG's brokerage operations in Arizona.

     The Koll contingent  joining  Insignia/ESG is long  established  within the
Phoenix  marketplace.  They formed the nucleus of CBS Investment Realty, Inc., a
highly  successful  local brokerage and management  company that was acquired by
Koll in 1995.

     "This is a truly banner day for us," said Mr.  Corney.  "Insignia is one of
the pre- eminent property  service  organizations in real estate today and -- in
Insignia/ESG  -- we are joining forces with a name that is recognized from coast
to coast for its sophisticated brokerage methodologies."

     "We feel that our  clients  will  benefit  immeasurably  from the  enhanced
services that we will now be able to provide them," he added.


<PAGE>

- - 3 -

     Mr.  Corney,  Mr. Wyss and their  colleagues  are already among the leading
figures  in  Arizona  real  estate.   In  recent  years,   they  have  concluded
transactions  such as the re- positioning and sale of the Camelback Lakes office
complex for $27 million,  and the  disposition  of Camelview  Plaza Mall for $20
million.

     "We were  thrilled  when  Steve  Corney and John Wyss  contacted  us," said
Steven Willmore,  CPM, Insignia's managing director of San Diego/Arizona.  "They
add  considerable  firepower to our Arizona  operations  and we are pleased that
they've elected to join the Insignia team."

     Another former Koll executive,  Tom Shelton,  CPM, has also joined Insignia
in Phoenix.  Mr. Shelton,  who served as director of Koll's 8,000-unit  national
residential   operations,   has  assumed  responsibility  for  all  of  Insignia
Residential Group's residential fee management operations in Arizona. Insignia's
commercial  property  management  operations  in  Arizona  will  continue  to be
directed by Donald Mudd, CPM.

     Insignia Commercial has an existing management and leasing agency portfolio
totaling 3 million sq. ft. of office, industrial and retail space in the Phoenix
area. Its Phoenix  portfolio  includes such  high-profile  properties as Norwest
Tower, a 357,500 sq. ft. office  building,  and Great American  Tower, a 334,600
sq. ft. office building. The existing property services portfolio is expected to
increase sharply with the establishment of the full-service office.


<PAGE>

- - 4 -

     Insignia has a commercial real estate portfolio totaling 47 million sq. ft.
in its Western Region, encompassing Arizona, California,  Washington and Oregon,
and  nationally,  its property  services  portfolio spans 149 million sq. ft. of
office, retail and industrial space.

     A new full-service office has been established at Camelback Lakes Corporate
Center, 2730 East Camelback Road, Suite 200, Phoenix, AZ 85016. Phone:  602-912-
1700.

     The  Arizona  expansion  is the fourth  step taken this year in  Insignia's
national commercial strategy.  On March 3, Insignia announced the acquisition of
Rostenberg- Doern Company,  Inc., a leading brokerage and management firm in the
northern  suburbs of New York City, and HMB Property  Services,  Inc., a service
provider that provides Insignia with long-term management rights with respect to
approximately  1.1 million sq. ft. of prime  office  space in the Denver  market
place.

     On April 1, Insignia  announced  that it had completed the  acquisition  of
Frain,  Camins &  Swartchild,  Inc.,  a leading  office,  retail and  industrial
brokerage and  management  company in Chicago.  The FC&S  acquisition  augmented
Insignia's property services portfolio by more than 10 million sq. ft.

     On an annualized basis, it is expected that the three  acquisitions and the
Arizona  expansion should add more than $21 million to Insignia's  revenues from
commercial real estate operations.

<PAGE>

- - 5 -

     Insignia Financial Group,  Inc., a publicly-held  company listed on the New
York Stock Exchange,  posted 1996 revenues of $227 million, up 84.5% from a year
earlier,  and its net EBITDA -- a measure of profitability -- improved by 94% to
$47.7 million.

     With corporate  headquarters in Greenville,  SC, Insignia  Financial Group,
Inc. is a fully-integrated real estate services company. Insignia is the largest
manager of multifamily  residential  properties in the United States and is also
among the largest managers of commercial properties.

     Insignia  Financial Group, Inc.  commenced  operations in December 1990 and
provides  services  for  approximately   260,000  residential  units  (including
cooperative  and  condominium  units)  and in excess of 149  million  sq. ft. of
retail, commercial and industrial space.



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