VALUEVISION INTERNATIONAL INC
8-K, 1998-03-31
CATALOG & MAIL-ORDER HOUSES
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<PAGE>   1

                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT

                       PURSUANT TO SECTION 13 OR 15(d) OF
                      THE SECURITIES EXCHANGE ACT OF 1934

      Date of Report (Date of earliest event reported): March 26, 1998

                         VALUEVISION INTERNATIONAL, INC.
             (Exact name of registrant as specified in its charter)

                                   MINNESOTA
                 (State or other jurisdiction of incorporation)

        0-20243                                      41-1673770
(Commission File Number)                  (IRS Employer Identification No.)

                  6740 SHADY OAK ROAD, EDEN PRAIRIE, NM 55344
              (Address of principal executive offices) (Zip Code)

       Registrant's telephone number, including area code: (612) 947-5200

                                 NOT APPLICABLE
         (Former name or former address, if changed since last report)

                                  Page 1 of ____ 

                        Exhibit Index Appears on Page ____

ITEM 5.  OTHER EVENTS.

     (a) Earnings Release

     The Registrant's Press Release dated March 26, 1998, which is filed as
Exhibit 99.1 to this Form 8-K, is incorporated herein by reference. 

     (b) Quantum Direct Corporation Chief Executive Officer

     On March 30, 1998, ValueVision International, Inc. ("ValueVision") and
National Media Corporation ("National Media") announced the selection of
veteran marketing, direct response and retail executive, Gene McCaffery, 50, as
Chief Executive Officer of Quantum Direct Corporation ("Quantum Direct"), the
international electronic commerce company to be formed by the proposed merger
(the "Merger") of ValueVision and National Media.  Mr. McCaffery brings to
Quantum Direct 25 years in retail and marketing experience, as well as
substantial executive experience.  He currently serves as Chief Executive
Officer and managing partner of Marketing Advocates, a celebrity-driven product
and service development company based in Los Angeles, CA.  Mr. McCaffery was
formerly Senior Executive Vice President of Montgomery Ward & Co.,
Incorporated, a $7 billion retail chain ("Montgomery Ward"), in charge of its
merchandising, strategic planning, advertising and marketing operations before
leaving in 1996 to start Marketing Advocates.  While at Montgomery Ward, Mr.
McCaffery also oversaw The Signature Group, one of the nation's largest direct
marketing companies, and also served as vice-Chairman of the Board of
ValueVision from August 1995 to March 1996.  Mr. McCaffery served as an infantry
officer in Vietnam War and was appointed as Civilian Aide to the Secretary of
the Army by President George Bush in 1991, a position that he still holds.

     Mr. McCaffery and Quantum Direct have entered into a three year employment
agreement providing for a base salary of $500,000 during the first year, 
$525,000 during the second year, and $550,000 during the third year.  The
agreement also provides for bonus salary of up to 100% of the base salary,
which may be earned only upon Quantum Direct meeting certain operating
income, revenue and stock performance criteria.  In addition, pursuant to the
agreement, Mr. McCaffery is being issued stock options to acquire 800,000
shares of Quantum Direct's Common Stock, $.01 par value, with an exercise price
equal to $3.375 per share, the last trading price of ValueVision's common stock
on March 27, 1998.  The exercise price of such options will be adjusted to the
last trading price of Quantum Direct's common stock on the first day it trades,
to the extent such price is lower than $3.375.  Of such options, 200,000 vest
monthly on a pro rata basis over the term of the employment agreement, and
600,000, vest on the earlier of the fifth anniversary of Mr. McCaffery's start
date (provided he is still an employee of Quantum Direct) or in equal 20%
(120,00 share) blocks based on the average closing price of Quantum's common
stock for 20 consecutive trading days being at $5.00, $6.00, $7.00, $8.00 and
$9.00, respectively.  Such options are being issued as a stand-alone plan of
Quantum Direct, outside of Quantum Direct's 1998 Equity Participation Plan. 
The employment agreement generally provides for a one year non-compete.  In
addition, in the event of a change of control (as defined) of Quantum Direct,
Mr. McCaffery's employment can be terminated by Quantum Direct or Mr. McCaffery
in certain circumstances.  In the event of such a termination, Mr. McCaffery
would be entitled to receive the base salary and bonus salary remaining to be
paid through the end the term of the employment agreement, together with
accrued benefits.  In the event the Merger is not consummated, ValueVision and
Mr. McCaffery have agreed to enter into an employment agreement on
substantially the same terms pursuant to which Mr. McCaffery would become the
Chief Executive Officer of ValueVision.  The foregoing description of certain
terms of the employment agreement by and among Quantum Direct, ValueVision and
Mr. McCaffery does not purport to be complete and is subject to and qualified
in its entirety by reference to a copy of the employment agreement attached to
this Form 8-K as Exhibit 10.1 

ITEM 7.  FINANCIAL STATEMENT, PRO FORMA FINANCIAL INFORMATION AND EXHIBITS.

(c)  Exhibits
10.1  Employment Agreement dated March 30, 1998 by and among Quantum Direct
      Corporation, ValueVision International, Inc. and Gene McCaffery.
99.1  Press Release dated March 26, 1998.
<PAGE>   2

                                                                    Page 2 of 3

                                   SIGNATURE

        Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized. 

VALUEVISION INTERNATIONAL, INC.
(Registrant)

Date: March 31, 1997                       By: /s/ David T. Quinby
                                               ---------------------------------
                                           Name:  David T. Quinby
                                           Title: Vice President, General
                                                  Counsel and Secretary 
                                                  

                                 EXHIBIT INDEX

<TABLE>
<CAPTION>

EXHIBIT NO.          DESCRIPTION                                           PAGE
<S>                  <C>                                                   <C>
  10.1               Employment Agreement dated March 30, 1998 by and among
                     Quantum Direct Corporation, ValueVision International,
                     Inc. and Gene McCaffery. . . . .

  99.1               Press Release . . . . . . . . . . . . . . . . . . . .  
</TABLE>


<PAGE>   1


                              EMPLOYMENT AGREEMENT

         THIS AGREEMENT made as of the 30th day of March, 1998, by and among
Quantum Direct Corporation, a Delaware corporation ("Employer"), ValueVision
International, Inc., a Minnesota corporation ("ValueVision") and Gene McCaffery
("Employee").

                                   WITNESSETH:

         WHEREAS, Employer and Employee have agreed that Employee will be
employed by Employer on the terms and conditions set forth herein and that such
employment shall continue following consummation of the transactions (the
"Transactions") contemplated by that certain Agreement and Plan of
Reorganization and Merger (the "Merger Agreement") dated as of January 5, 1998
by and among ValueVision, National Media Corporation ("NMC") and V-L Holdings
Corp. (subsequently renamed "Quantum Direct Corporation"), whereby ValueVision
and NMC shall each become wholly-owned subsidiaries of Employer;

         WHEREAS, ValueVision is being made a party hereto only for purposes of
Section 14 of this Agreement in the event that the Transactions are not
consummated;

         NOW, THEREFORE, in consideration of the premises and mutual promises
contained in this Agreement, the parties hereto agree as follows:

1.       EMPLOYMENT. Employer hereby agrees to employ Employee, and Employee
         hereby agrees to be employed by Employer, on the terms and conditions
         set forth herein.

2.       TERM. The term of Employee's employment hereunder shall commence on the
         date of this Agreement and shall continue on a full-time basis for a
         period of three (3) years (such period, the "Term"), unless earlier
         terminated as hereinafter provided. The "Employment Period" for
         purposes of this Agreement shall be the period beginning on the date
         hereof and ending at the time Employee shall cease to act as an
         employee of Employer.

3.       DUTIES. Employee shall serve as the Chief Executive Officer of Employer
         and, subject to approval by the stockholders of Employer and the
         consummation of the Transactions, Employee shall serve as a member of
         the Board of Directors of Employer (the "Board") for a three-year term,
         provided that if Employee's employment with Employer is earlier
         terminated in accordance with the provisions herein, Employee shall
         immediately resign from the Board upon request by Employer. Employee
         shall perform the duties as assigned by the Board from time to time and
         shall faithfully and to the best of his ability perform such reasonable
         duties and services of an active, executive, administrative and
         managerial nature as shall be specified and designated, from time to
         time, by the Board. As Chief


<PAGE>   2


         Executive Officer, Employee's duties shall include, without limitation,
         making recommendations to the Compensation Committee of Employer with
         respect to awards made under Employer's 1998 Equity Participation Plan.
         The executive officers of Employer, including the President, shall
         report directly to Employee, as Chief Executive Officer, provided that,
         if at any time there is no person serving as President, Employee shall
         also serve as President for such period until another person is
         appointed by the Board to serve as President. Employee agrees to devote
         his full time and skills to such employment while he is so employed,
         subject to a vacation allowance of not less than three (3) weeks during
         each year of the Term, or such additional vacation allowance as may be
         granted to other senior executives of Employer.

4.       COMPENSATION. During the Employment Period, Employee's compensation for
         the services performed under this Agreement shall be as follows:

         a. Base Salary. Employee shall receive a base salary as follows: (i)
         Five Hundred Thousand and no/100 Dollars ($500,000) for the first
         twelve-month period of the Term, (ii) Five Hundred Twenty Five Thousand
         and no/100 Dollars ($525,000) for the second twelve-month period of the
         Term, and (iii) Five Hundred Fifty Thousand and no/100 Dollars
         ($550,000) for the third twelve-month period of the Term, in each case,
         payable in accordance with Employer's normal payment schedule for its
         executive employees (the "Base Salary").

         b. Signing Bonus. Upon the execution of this Agreement, Employee shall
         receive a payment of One Hundred Thirty Thousand and no/100 Dollars
         ($130,000) (the "Signing Bonus"), provided, however, that if Employee's
         employment with Employer is terminated during the first twelve months
         of the Term either by Employer for Cause (as defined below) pursuant to
         Section 6.d herein or by Employee pursuant to Section 6.c herein,
         Employee shall return to Employer the pro rata portion of the Signing
         Bonus (calculated as a percentage of the remaining portion of such
         twelve-month period with respect to such twelve-month period).

         c. Bonus Salary. Employee may receive bonus salary with respect to any
         year in an aggregate amount not to exceed 100% of the Base Salary
         applicable with respect to such year (the "Bonus Salary").
         The Bonus Salary shall be calculated as follows:

            (i) Up to 50% of the applicable Base Salary (the "50% Goal"), if
         Employer's Operating Income (as defined below) equals 1% of Employer's
         Net Sales (as defined below), then Employee shall receive a bonus
         payment equal to 25% of the 50% Goal, which payment shall increase on a
         pro rata basis to 100% of the 50% Goal if the Operating Income equals
         or exceeds 3% of Employer's Net Sales (the "Operating Income Bonus").
         As used in this Agreement, "Operating Income" shall mean earnings
         before




                                       2
<PAGE>   3


         interest, taxes and unusual items, and "Net Sales" shall mean gross
         sales, net of returns and related reserves, and excludes shipping,
         handling, sales taxes and insurance revenues, each as determined with
         respect to any fiscal year and pursuant to generally accepted
         accounting principles by Employer, consistently applied.

            (ii) Up to 30% of the applicable Base Salary (the "30% Goal") if the
         Average Price (defined as the greater of (a) the average closing price
         of Employer's common stock for 20 consecutive trading days immediately
         prior to the last day of Employer's fiscal year or (b) the average
         daily closing price for the final four months of Employer's fiscal
         year) meets the following target prices (the "Stock Price Bonus"):

            If (A) the Average Price increases at least 25% but not 50% over the
            Base Price (defined as the lower of Employer's closing price on the
            first day of trading of Employer's common stock and the closing
            price of ValueVision's common stock on the date of this Agreement,
            which Base Price shall be adjusted at the end of each fiscal year to
            the Average Price with respect to such fiscal year, provided that in
            no event shall the Base Price, as adjusted, exceed 133% of the Base
            Price of the previous fiscal year), the Stock Price Bonus shall be
            equal to 25% of the 30% Goal, (B) the Average Price increases at
            least 50% but not 75% over the Base Price, the Stock Price Bonus
            shall be equal to one-half of the 30% Goal, (C) the Average Price
            increases at least 75% but not 100% over the Base Price, the Stock
            Price Bonus shall be equal to three-quarters of the 30% Goal, and
            (D) the Average Price increases 100% or more over the Base Price,
            the Stock Price Bonus shall be equal to 100% of the 30% Goal.

            (iii) Up to 20% of the applicable Base Salary (the "20% Goal"), if
         Employer has positive Operating Income and Employer's Net Sales
         (exclusive of sales of any acquisitions during the then current fiscal
         year) increases over the prior fiscal year's Net Sales ("Base Sales")
         as follows (the "Sales Bonus"):

            If (A) Employer's Net Sales for any fiscal year increase at least 4%
            but less than 5% over the Base Sales, the Sales Bonus shall be equal
            to one-quarter of the 20% Goal, (B) Employer's Net Sales increase at
            least 5% but not 6% over the Base Sales, the Sales Bonus shall be
            equal to one-half of the 20% Goal, (C) Employer's net sales increase
            at least 6% but not 7% over the Base Sales, the Sales Bonus shall be
            equal to three-quarters of the 20% Goal, and (D) Employer's Net
            Sales increase at least 7% over the Base Sales, the Sales Bonus
            shall be equal to 100% of the 20% Goal.

         Notwithstanding anything to the contrary herein, if the aggregate
         compensation payable to Employee under this Agreement exceeds the
         amount that is deductible under Section






                                       3
<PAGE>   4


         162(m) of the Internal Revenue Code of 1986, as amended (the "Code"),
         then any such excess amount shall be deferred and credited by Employer
         to an account for the benefit of Employee, which shall be paid to
         Employee, with interest at a per annum rate equal to 1.5% plus the
         prime rate (as announced by Employer's primary financial lender from
         time to time), compounded annually, at such time within five (5) days
         after the first date on which Employee no longer constitutes a "covered
         employee" within the meaning of Section 162(m) of the Code.

         d. Automobile Allowance. Employer shall pay Employee a monthly
         automobile allowance of $600.00 per month ("Auto Allowance").

         e. Stock Options. As of the date hereof, Employer shall grant to
         Employee, employee stock options to purchase an aggregate of 800,000
         shares of the common stock, par value $.01 per share (the "Common
         Stock") of Employer (collectively, the "Options"). The Options shall be
         granted under an option agreement between Employer and Employee dated
         as of the date hereof, which option agreement shall be on terms
         consistent with the terms of this Agreement. One-half of the Options
         shall have a term of five years (the "Five Year Options") and one-half
         of the Options shall have a term of ten years (the "Ten Year Options"),
         provided that upon the termination of Employee's employment with
         Employer, Employee shall have six months from the date of such
         termination to exercise any vested Options. The Options shall have a
         per share exercise price equal to the closing price of one share of
         common stock of ValueVision as of the date of this Agreement; provided,
         however, that if the closing price of one share of Common Stock of
         Employer on the first trading date is lower than the exercise price,
         the exercise price shall be adjusted to equal such lower closing price.
         The Options shall vest, in equal amounts of Five Year Options and Ten
         Year Options, as follows: (i) Options for 200,000 shares of Common
         Stock shall vest in pro rata amounts on a monthly basis over the Term
         of this Agreement (the "Pro Rata Options"), and (ii) Options for
         600,000 shares of Common Stock shall vest on the earlier of (A) the
         fifth anniversary of the date of this Agreement (provided that Employee
         is still an employee of Employer) or (B) in equal installments of
         options to purchase 120,000 shares of Common Stock, based upon the
         attainment of an average closing price of Employer's common stock for
         any 20 consecutive trading day period at $5.00, $6.00, $7.00, $8.00 and
         $9.00, respectively. All of the Options shall automatically vest upon a
         termination of Employee's employment with Employer prior to the end of
         the Term (unless pursuant to Sections 6.c or 6.d.) or upon a Change of
         Control (as defined below), provided that a Potential Change of Control
         (as defined below) which results in such Change of Control first
         occurred ninety (90) days or more after the date of this Agreement. If
         such Change of Control is a result of a Potential Change of Control
         which first occurred less than ninety (90) days after the date of this
         Agreement, only the Pro Rata Options shall immediately vest upon the
         occurrence of such Change of Control. Notwithstanding the foregoing,
         the consummation of the Transactions and any related transactions in
         connection therewith shall not be deemed a Change of Control or a





                                       4
<PAGE>   5


         Potential Change of Control for purposes of vesting of the Options
         or for Section 6.f hereof, although any transaction in the future
         similar to the Transactions involving Employer shall constitute a
         Change of Control.

         "Potential Change of Control" shall mean any of the following events:
         (i) the authorization by the Board for Employer to enter into a letter
         of intent, an agreement in principle or any other written agreement
         with respect to a transaction or transactions that, if consummated,
         would result in a Change of Control, (ii) the commencement of a tender
         offer for the Common Stock of Employer in connection with a transaction
         not authorized or approved by the Board, or (iii) the commencement of a
         proxy contest with respect to the election of directors to the Board.

5.       OTHER BENEFITS DURING THE EMPLOYMENT PERIOD. During the Employment
         Period, Employer shall provide Employee with the following benefits:

         a. Employee shall receive all benefits made available to executive
         officers of Employer, from time to time, at its discretion
         ("Benefits"). It is understood and agreed that Employer may terminate
         such Benefits or change any benefit programs at its sole discretion, as
         they are not contractual for the term hereof.

         b. Employer shall reimburse Employee for all reasonable and necessary
         out-of-pocket business expenses incurred during the regular performance
         of services for Employer, including, but not limited to, entertainment
         and related expenses so long as Employer has received proper
         documentation of such expenses from Employee.

         c. Employer shall furnish Employee with such working facilities and
         other services as are suitable to Employee's position with Employer and
         adequate to the performance of his duties under this Agreement.

6.       TERMINATION OF EMPLOYMENT.

         a. Death. In the event of Employee's death, the Employment Period shall
         terminate and Employee shall cease to receive Base Salary, Bonus
         Salary, Auto Allowance, and Benefits as of the date on which his death
         occurs. Employer shall provide Employee with a term life insurance
         policy (of which Employee shall be the owner) for $1.0 million at
         standard rates, provided that Employee shall be responsible for any
         premiums in excess of the standard rates applicable to a person of
         Employee's age who is in good health at the time of application for
         such a policy. In addition, Employee's estate shall be entitled to
         receive any payments or Benefits provided herein that have accrued (but
         have not been paid) prior to the date of Employee's death (including
         the acceleration of any unvested Options pursuant to Section 4.e).




                                       5
<PAGE>   6



         b. Disability. If Employee becomes disabled such that Employee cannot
         perform the essential functions of his job, and the disability shall
         have continued for a period of more than one hundred twenty (120)
         consecutive days, then Employer may, in its sole discretion, terminate
         the Employment Period, provided that a physician to be selected by
         Employer, subject to the reasonable satisfaction of Employee, shall
         have determined the existence of such disability. Upon the date of such
         termination, Employee shall then cease to receive Base Salary, Bonus
         Salary, Auto Allowance, and all other Benefits, on the date this
         Agreement is so terminated; provided however, Employee shall then be
         entitled to such disability, medical, life insurance, and other
         benefits as may be provided generally for disabled employees of
         Employer when payments and benefits hereunder ceases. In addition,
         Employee shall be entitled to receive any payments or Benefits provided
         in this Agreement that have accrued (but have not been paid) prior to
         the date of such termination (including the acceleration of any
         unvested Options pursuant to Section 4.e).

         c. Voluntary Termination. In the event that Employee voluntarily
         terminates his employment other than pursuant to Section 6.e, the
         Employment Period shall terminate and Employee shall cease to receive
         Base Salary, Bonus Salary, Auto Allowance, and all other Benefits as of
         the date of such termination. Employee shall be entitled to receive any
         payments or Benefits provided herein that have accrued (but have not
         been paid) prior to the date of such termination (but no unvested
         Options shall accelerate as a result of such termination).

         d. Termination With Cause. Employer shall be entitled to terminate the
         Employment Period and Employee's employment hereunder for Cause (as
         defined below), and in the event that Employer elects to do so,
         Employee shall cease to receive Base Salary, Bonus Salary, Auto
         Allowance, and Benefits as of the date of such termination specified by
         Employer. For purposes of this Agreement, "Cause" shall mean: (i) a
         material improper act or act of fraud which results in or is intended
         to result in Employee's personal enrichment at the direct expense of
         Employer, including without limitation, theft or embezzlement from
         Employer; (ii) material violation by Employee of any material policy,
         regulation or practice or Employer; (iii) conviction of a felony; or
         (iv) habitual intoxication, drug use or chemical substance abuse by any
         intoxicating or chemical substance. Notwithstanding the forgoing,
         Employee shall not be deemed to have been terminated for Cause unless
         and until (A) Employee has received thirty (30) days' prior written
         notice (a "Dismissal Notice") of such termination and (B) if such
         "Cause" event is capable of being cured, Employee has not cured such
         "Cause" event within ten (10) days following delivery of such notice.
         In the event Employee does not dispute such determination within thirty
         (30) days after receipt of the Dismissal Notice, Employee shall not
         have the remedies provided pursuant to Section 6.g. of this Agreement.
         Employee shall be entitled to receive any payments or Benefits provided
         herein that have accrued (but have not been paid) prior to the date of
         such termination (but no unvested Options shall accelerate as a result
         of such termination).




                                       6
<PAGE>   7



         e. By Employee for Employer Cause. Employee may terminate the
         Employment Period upon thirty (30) days written notice to Employer (the
         "Employee Notice") upon the occurrences without Employee's express
         written consent, of any one or more of the following events, provided,
         however, that Employee shall not have the right to terminate the
         Employment Period if Employer is able to cure such event within thirty
         (30) days (ten (10) days with regard to Subsection (ii) hereof)
         following delivery of such notice:

                  (i)   Employer substantially diminishes Employee's duties such
         that they are no longer of an executive nature as contemplated by
         Section 3 hereof or

                  (ii)  Employer materially breaches its obligations to pay
         Employee as provided for herein and such failure to pay is not a result
         of a good faith dispute between Employer and Employee.

                  (iii) Any purported termination of this Agreement by Employer
         not effected in accordance with the provisions set forth herein,
         provided that Employee has delivered thirty (30) days' prior written
         notice of such termination and Employer has not cured such event within
         thirty (30) days following delivery of such notice by Employee.

         In the event of a termination of Employee's employment with Employer
         under this Section 6.e, Employee shall be entitled to receive the
         payments and Benefits as set forth in Section 6.g.

         f. Termination After Change of Control. If Employee is terminated by
         Employer without Cause within one year after the consummation of a
         transaction constituting a Change of Control, Employee shall receive
         (i) a payment in an amount equal to one year's Base Salary at the rate
         in effect at the time of such termination, if a Potential Change of
         Control (which results in such Change of Control) occurs less than
         ninety (90) days after the date of this Agreement, or (ii) a payment in
         an amount equal to Base Salary and Bonus Salary (based upon the last
         paid Bonus Salary received in the previous year, if any, and pro rated
         for the number of remaining months until the end of the Term) which
         would otherwise be payable until the end of the Term, if a Potential
         Change of Control (which results in such Change of Control) occurs
         ninety (90) days or more after the date of this Agreement. Any payments
         made by Employer to Employee under this Section 6.f shall be paid on a
         pro rata basis over the Non-Competition Period (as defined below). In
         addition, during the 30 day period immediately following the six month
         anniversary of the consummation of a transaction constituting a Change
         of Control, Employee may terminate this Agreement for any reason by
         providing written notice to Employer and receive the benefits provided
         in clauses (i) or (ii) of the immediately preceding sentence, as
         applicable, provided that any such termination by Employee under this
         Section 6.f shall not also be deemed to be a termination by Employee
         under Section 6.c. In the event




                                       7
<PAGE>   8


         that Employee's employment with Employer is terminated by either
         Employer or Employee pursuant to this Section 6.f, Employee shall be
         entitled to any payments or Benefits provided in this Agreement that
         have accrued (but have not been paid) prior to the date of such
         termination, provided that any acceleration of any unvested Options
         shall be in accordance with the provisions of Section 4.e).

         g. Other Termination. Employer reserves the right to terminate the
         Employment Period and Employee's employment hereunder at any time (and
         without Cause), in its sole and absolute discretion. If Employer
         terminates the Employment Period under this Section 6.g or if Employee
         terminates this Agreement pursuant to Section 6.e. above, Employer
         shall immediately pay Employee in a lump sum payment an amount equal to
         Base Salary which would otherwise be payable until the end of the Term
         (the "Severance Payment"), provided that if such remaining Term exceeds
         12 months, the Severance Payment attributable to the last twelve months
         of the Term shall not be included in the lump sum payment and instead
         shall be paid over the Noncompetition Period (as defined below) on a
         pro rata basis in accordance with Employer's normal payment schedule
         for its executive employees. In addition, Employer shall continue to
         provide Employee with Benefits until the end of the Term. Employee
         shall be entitled to receive any payments or Benefits provided herein
         that have accrued (but have not been paid) prior to the date of such
         termination (including the acceleration of any unvested Options
         pursuant to Section 4.e).

         h. Arbitration. In the event that Employee disputes a determination
         that Cause exists for terminating his employment pursuant to Section
         6.d. of this Agreement, or Employer disputes the determination that
         Cause exists for Employee's termination of his employment pursuant to
         Section 6.e of this Agreement, either such disputing party may, in
         accordance with the Rules of the American Arbitration Association
         ("AAA"), and within 30 days of receiving a Dismissal Notice or Employee
         Notice, as applicable, file a petition with the AAA in any city in
         which Employer's corporate executive offices are located for
         arbitration of the dispute, the costs thereof (including legal fees and
         expenses) to be shared equally by Employer and Employee unless an order
         of the AAA provides otherwise. Such proceeding shall also determine all
         other items then in dispute between the parties relating to this
         Agreement, except with respect to enforcement of the agreements
         contained in Sections 7 and 9 if either party seeks injunctive relief,
         and the parties covenant and agree that the decision of the AAA shall
         be final and binding and hereby waive their rights to appeal thereof.

7.       CONFIDENTIAL INFORMATION. Employee acknowledges that the confidential
         information and data obtained by him during the course of his
         performance under this Agreement concerning the business or affairs of
         Employer, or any entity related thereto, are the property of Employer
         and will be confidential to Employer. Such confidential information may
         include, but is not limited to, specifications, designs, and processes,






                                       8
<PAGE>   9


         product formulae, manufacturing, distributing, marketing or selling
         processes, systems, procedures, plans, know-how, services or material,
         trade secrets, devices (whether or not patented or patentable),
         customer or supplier lists, price lists, financial information
         including, without limitation, costs of materials, manufacturing
         processes and distribution costs, business plans, prospects or
         opportunities, and software and development or research work, but does
         not include Employee's general business or direct marketing knowledge
         (the "Confidential Information"). All the Confidential Information
         shall remain the property of Employer and Employee agrees that he will
         not disclose to any unauthorized persons or use for his own account or
         for the benefit of any third party any of the Confidential Information
         without Employer's written consent. Employee agrees to deliver to
         Employer at the termination of this employment, all memoranda, notes,
         plans, records, reports, video and audio tapes and any and all other
         documentation (and copies thereof) relating to the business of
         Employer, or any entity related thereto, which he may then possess or
         have under his direct or indirect control. Notwithstanding any
         provision herein to the contrary, the Confidential Information shall
         specifically exclude information which is publicly available to
         Employee and others by proper means, readily ascertainable from public
         sources known to Employee at the time the information was disclosed or
         which is rightfully obtained from a third party, information required
         to be disclosed by law provided Employee provides notice to Employer to
         seek a protective order, or information disclosed by Employee to his
         attorney regarding litigation with Employer.

8.       INVENTIONS AND PATENTS. Employee agrees that all inventions,
         innovations or improvements in the method of conducting Employer's
         business or otherwise related to Employer's business (including new
         contributions, improvements, ideas and discoveries, whether patentable
         or not) conceived or made by him during the Employment Period belong to
         Employer. Employee will promptly disclose such inventions, innovations
         and improvements to Employer and perform all actions reasonably
         requested by Employer to establish and confirm such ownership.

9.       NONCOMPETE AND RELATED AGREEMENTS.

         a. Employee agrees that during the Noncompetition Period, he will not:
         (i) directly or indirectly own, manage, control, participate in, lend
         his name to, act as consultant or advisor to or render services (alone
         or in association with any other person, firm, corporation or other
         business organization) for any other person or entity engaged in (a)
         the television home shopping business, (b) infomercial business, (c)
         any mail order business that directly competes with Employer or any of
         its affiliates by selling merchandise primarily of the type offered in
         and using a similar theme as any of Employer's or its affiliates'
         catalogs during the term of this Agreement or (d) any business which
         Employer (upon authorization of its board of directors) has invested
         significant






                                       9
<PAGE>   10


         research and development funds or resources and contemplates entering
         into during the next twelve (12) months (the "Restricted Business"), in
         any country that Employer or any of its affiliates operates during the
         term of this Agreement (the "Restricted Area"); (ii) have any interest
         directly or indirectly in any business engaged in the Restricted
         Business in the Restricted Area other than Employer (provided that
         nothing herein will prevent Employee from owning in the aggregate not
         more than one percent (1%) of the outstanding stock of any class of a
         corporation engaged in the Restricted Business in the Restricted Area
         which is publicly traded, so long as Employee has no participation in
         the management or conduct of business of such corporation), (iii)
         induce or attempt to induce any employee of Employer or any entity
         related to Employer to leave his, her or their employ, or in any other
         way interfere with the relationship between Employer or any entity
         related to Employer and any other employee of Employer or any entity
         related to Employer, or (iv) induce or attempt to induce any customer,
         supplier, franchisee, licensee, other business relation of any
         affiliate of Employer or any entity related to Employer to cease doing
         business with Employer or any entity related to Employer, or in any way
         interfere with the relationship between any customer, franchisee or
         other business relation and Employer or any entity related to Employer,
         without the prior written consent of Employer. For purposes of this
         Agreement, the "Noncompetition Period" shall commence as of the date
         hereof and end on the last day of the period that is equal to twelve
         (12) months following the date on which Employee's employment is
         terminated under this Agreement for any reason. Notwithstanding
         anything to the contrary herein, Employee shall not be bound by the
         provisions of this Section 9 if, and only if, (x) a Potential Change of
         Control (resulting in a Change of Control) occurs less than ninety (90)
         days after the date of this Agreement and (y) the Employment Period is
         terminated following the consummation of a transaction constituting
         such Change of Control pursuant to Section 6.f.

         b. If, at the time of enforcement of any provisions of this Section 9,
         a court of competent jurisdiction holds that the restrictions stated
         herein are unreasonable under circumstances then existing, the parties
         hereto agree that the maximum period, scope or geographical area
         reasonable under such circumstances will be substituted for the stated
         period, scope or area.

         c. Employee agrees that the covenants made in this Section 9 shall be
         construed as an agreement independent of any other provision of this
         Agreement and shall survive the termination of this Agreement.

10.      TERMINATION OF EXISTING AGREEMENTS. This Agreement, effective as of the
         date hereof, supersedes and preempts any prior understandings,
         agreements or representations, written or oral, by or between Employee
         and Employer, which may have related to the employment of Employee,
         Employee's Agreement Not to Compete with Employer, or the





                                       10
<PAGE>   11


         payment of salary or other compensation by Employer to Employee, and
         upon this Agreement becoming effective, all such understandings,
         agreements and representations shall terminate and shall be of no
         further force or effect.

11.      SPECIFIC PERFORMANCE. Employee and Employer acknowledge that in the
         event of a breach of this Agreement by either party, money damages
         would be inadequate and the nonbreaching party would have no adequate
         remedy at law. Accordingly, in the event of any controversy concerning
         the rights or obligations under this Agreement, such rights or
         obligations shall be enforceable in a court of equity by a decree of
         specific performance. Such remedy, however, shall be cumulative and
         nonexclusive and shall be in addition to any other remedy to which the
         parties may be entitled.

12.      SALE, CONSOLIDATION OR MERGER. In the event of a sale of the stock, or
         substantially all of the stock, of Employer or consolidation or merger
         of Employer with or into another corporation or entity, or the sale of
         substantially all of the operating assets of Employer to another
         corporation, entity or individual, Employer may assign its rights and
         obligations under this Agreement to its successor-in-interest and such
         successor-in-interest shall be deemed to have acquired all rights and
         assumed all obligations of Employer hereunder.

13.      CHANGE OF CONTROL. For purposes of this Agreement, a "Change of
         Control" shall mean an event as a result of which: (i) any "person" (as
         such term is used in Sections 13(d) and 14(d) of the Securities and
         Exchange Act of 1934 (the "Exchange Act")), is or becomes the
         "beneficial owner" (as defined in Rule 13d-3 under the Exchange Act,
         except that a person shall be deemed to have "beneficial ownership" of
         all securities that such person has a right to acquire, whether such
         right is exercisable immediately or only after the passage of time),
         directly or indirectly, of more than 20% of the total voting power of
         the voting stock of Employer (or their successors and assigns); (ii)
         Employer consolidates with, or merges with or into another corporation
         or sells, assigns, conveys, transfers, leases or otherwise disposes of
         all or substantially all of its assets to any person, or any
         corporation consolidates with, or merges with or into, Employer, in any
         such event pursuant to a transaction in which the outstanding voting
         stock of Employer is changed into or exchanged for cash, securities or
         other property, other than any such transaction where (A) the
         outstanding voting stock of Employer is changed into or exchanged for
         (x) voting stock of the surviving or transferee corporation or (y)
         cash, securities (whether or not including voting stock) or other
         property, and (B) the holders of the voting stock of Employer
         immediately prior to such transaction own, directly or indirectly, not
         less than 80% of the voting power of the voting stock of the surviving
         corporation immediately after such transaction; or (iii) during any
         period of two consecutive years, individuals who at the beginning of
         such period constituted the Board of Directors of Employer (together
         with any new directors whose election by such Board or whose nomination
         for election by the stockholders of Employer was approved by a vote of
         66-2/3% of the




                                       11
<PAGE>   12


         directors then still in office who were either directors at the
         beginning of such period or whose election or nomination for election
         was previously so approved) cease for any reason to constitute a
         majority of the Board of Employer then in office, or (iv) Employer is
         liquidated or dissolved or adopts a plan of liquidation.
         Notwithstanding anything to the contrary herein, the Transactions shall
         not constitute a Change of Control.

14.      TERMINATION OF MERGER AGREEMENT. In the event the Merger Agreement is
         terminated in accordance with the provisions therein and the
         Transactions are not consummated, ValueVision and Employee shall enter
         into an agreement on substantially the same terms and conditions as set
         forth in this Agreement, except that no additional Signing Bonus shall
         be payable to Employee and ValueVision shall grant to Employee stock
         options to purchase 800,000 shares of common stock, par value $.01 per
         share, of ValueVision, to be issued under an existing plan or under a
         new plan or agreement to be approved by the shareholders of
         ValueVision, with an exercise price equal to the closing price of such
         stock on the date of this Agreement and subject to the same vesting
         provisions and other terms and conditions set forth in Section 4.e
         herein, provided that if ValueVision is unable to issue options under
         an existing plan and does not obtain shareholder approval of a new plan
         or agreement, Employee may terminate any employment agreement with
         ValueVision under this Section 14 and, if no subsequent employment
         agreement is entered into between ValueVision and Employee, Employee
         shall be entitled to a lump sum payment equal to the Base Salary that
         would have been paid under this Agreement for the first twelve months
         of the Term. The termination of this Agreement under this Section 14,
         and the subsequent entry into a substantially similar agreement between
         ValueVision and Employee, shall not itself constitute a termination of
         Employee's employment or of the Employment Period for purposes of
         Section 6.

15.      NO OFFSET - NO MITIGATION. Employee shall not be required to mitigate
         damages under this Agreement by seeking other comparable employment.
         The amount of any payment or benefit provided for in this Agreement,
         including welfare benefits, shall not be reduced by any compensation or
         benefits earned by or provided to Employee as the result of employment
         by another employer.

16.      WAIVER. The failure of either party to insist, in any one or more
         instances, upon performance of the terms or conditions of this
         Agreement shall not be construed as a waiver or relinquishment of any
         right granted hereunder or of the future performance of any such term,
         covenant or condition.

17.      INDEMNIFICATION. Employee shall be entitled to indemnification to the
         fullest extent permitted under the laws of the State of Delaware.




                                       12
<PAGE>   13



18.      NOTICES. Any notice to be given hereunder shall be deemed sufficient if
         addressed in writing, and delivered by registered or certified mail or
         delivered personally: (i) in the case of Employer, to Employer's
         principal business office; and (ii) in the case of Employee, to his
         address appearing on the records of Employer, or to such other address
         as he may designate in writing to Employer.

19.      SEVERABILITY. In the event that any provision shall be held to be
         invalid or unenforceable for any reason whatsoever, it is agreed such
         invalidity or unenforceability shall not affect any other provision of
         this Agreement and the remaining covenants, restrictions and provisions
         hereof shall remain in full force and effect and any court of competent
         jurisdiction may so modify the objectionable provisions as to make it
         valid, reasonable and enforceable.

20.      AMENDMENT. This Agreement may be amended only by an agreement in
         writing signed by the parties hereto.

21.      BENEFIT. This Agreement shall be binding upon and inure to the benefit
         of and shall be enforceable by and against Employee's heirs,
         beneficiaries and legal representatives. It is agreed that the rights
         and obligations of Employee may not be delegated or assigned except as
         specifically set forth in this Agreement.

22.      GOVERNING LAW. This Agreement shall be governed by and construed in
         accordance with the laws of California, provided that any agreement
         between ValueVision and Employee entered into pursuant to Section 14
         herein shall be governed by and construed in accordance with the laws
         of Minnesota.










                                       13
<PAGE>   14



         IN WITNESS WHEREOF, the parties hereto have executed or caused this
Agreement to be executed as of the day, month and year first above written.


EMPLOYER:                        QUANTUM DIRECT CORPORATION
                            
                            
                            
                                 By /s/ Robert L. Johander
                                    -----------------------------------------
                                 Its: Co-Chairman and Chief Executive Officer
                                     
                            
                                 By /s/ Frederick S. Hammer
                                    -----------------------------------------
                                 Its: Co-Chairman
                            
                            
EMPLOYEE:                   
                                 /s/ Gene McCaffery
                                 -------------------------------------------
                                 GENE MCCAFFERY
                            
                            
                            
                            
                            
                                 VALUEVISION INTERNATIONAL, INC.
                            
                            
                                 By:/s/ Robert L. Johander
                                    ----------------------------------------
                                 Its: Chairman and Chief Executive Officer
                            
                              
                              
                              





                                       14

<PAGE>   1
                                                                    EXHIBIT 99.1


     VVTV: Announces Fourth Quarter and Year-end Results      Page 1
     
     FOR IMMEDIATE RELEASE


                 VALUEVISION REPORTS FISCAL 1998 FOURTH QUARTER
                              AND YEAR-END RESULTS

                     MERGER WITH NATIONAL MEDIA ON SCHEDULE

     MINNEAPOLIS,   MARCH   26,   1998   -   ValueVision   International,   Inc.
     (Nasdaq:VVTV),  an integrated  electronic and print media direct  marketing
     company and the nation's  third-largest  television home shopping  network,
     today reported results for its fourth quarter and fiscal year ended January
     31, 1998.

     Net sales  increased  37% to  $217,982,000  for the year ended  January 31,
     1998,  compared with $159,478,000 for the comparable  year-ago period.  The
     company  reported net income of $18,104,000,  or $0.57 per basic share, for
     the year ended January 31, 1998,  compared with net income of  $18,090,000,
     or $0.57 per basic share for the year ended  January 31,  1997.  Net income
     for fiscal 1998 includes a pretax gain of approximately  $39 million on the
     sale of a television  broadcast station.  Fiscal 1997 net income includes a
     pretax  gain  on  the  sale  of  two  television   broadcast   stations  of
     approximately $27 million.

     For the fourth  quarter of fiscal 1998,  ValueVision  reported net sales of
     $60,095,000,  compared  with  $65,231,000  in  the  corresponding  year-ago
     period.  The company reported a net loss for the fiscal 1998 fourth quarter
     of $528,000,  or $0.02 per share,  compared with net income of $882,000, or
     $0.03 per share in the fiscal 1997 fourth quarter.

     Commenting  on  the  fourth  quarter  and  year-end,  Robert  L.  Johander,
     ValueVision chairman and CEO, noted, "In the fourth quarter the ValueVision
     Network  generated  a 6%  increase in net sales on a 2% increase in average
     full-time  equivalent  cable  homes.  Our ongoing  direct  mail  operations
     continued to perform profitably in the quarter, despite somewhat lower mail
     order  net sales  compared  to a year ago due to the  previously  disclosed
     downsizing of the HomeVisions  catalog  [previously  named  Montgomery Ward
     Direct]."

     Mr. Johander continued, "Meanwhile, we continue to proceed on schedule with
     our  planned  merger  with  National  Media  Corporation.   Quantum  Direct
     Corporation   will   immediately  be  recognized  as  one  of  the  world's
     broadest-based marketers of consumer merchandise on a global basis. Quantum
     Direct will be ideally  positioned to exploit the natural synergies between
     its home shopping and  infomercial  formats,  establishing  an  integrated,
     efficient  direct  response  marketer  operating  at the  forefront  of the
     emerging electronic commerce industry."

     OPERATING RESULTS

     Net sales for the year ended January 31, 1998 totaled  $217,982,000,  a 37%
     increase  over  fiscal  1997 net sales of  $159,478,000.  The growth in net
     sales came  primarily  from the company's  acquisition of three direct mail
     marketing  operations  during the second half of fiscal 1997. The company's
     direct mail  marketing  operations  contributed  51% of net sales in fiscal
     1998  compared  with 38% of net  sales in  fiscal  1997.  Net sales for the
     company's  television home shopping operations increased 7% to $106,571,000
     from  $99,419,000  for  the  prior  year  on a  3%  increase  in  full-time
     equivalent  cable homes  (FTE's).  Gross profit  margins  maintained  their
     strength  for the year ended  January 31,  

<PAGE>   2

     VVTV: Announces Fourth Quarter and Year-end Results      Page 2
  
     1998 at 44%, versus 42% for the year ended January 31, 1997. The increase
     in revenues and the improvement in gross margins are primarily attributable
     to contributions from the company's direct marketing catalog operations.

     The company  reported an  operating  loss of  $10,975,000  for fiscal 1998,
     compared  with an  operating  loss of  $2,640,000  for the prior year.  Net
     income for fiscal 1998 was  $18,104,000,  or $0.57 per share on  31,745,000
     basic  weighted  average  outstanding  shares,  compared with net income of
     $18,090,000,  or $0.57  per  share on  31,718,000  basic  weighted  average
     outstanding  shares for the prior year.  The company  noted that net income
     for fiscal 1998 includes a pretax gain of approximately  $39 million on the
     sale of its  television  broadcast  station,  WVVI Channel 66,  serving the
     Washington,  D.C.  market,  which was completed in the second quarter.  Net
     income for fiscal 1997 includes a pretax gain of approximately  $27 million
     on the sale of two television broadcast stations.

     Net sales for the fourth  quarter of fiscal  1998 were  $60,095,000,  an 8%
     decrease  from the  fourth  quarter  of the prior  year when net sales were
     $65,231,000.   Net  sales  for  the  company's   television  home  shopping
     operations   for  the  fourth  quarter  of  fiscal  1998  increased  6%  to
     $29,008,000  from  $27,462,000 for the comparable prior year period on a 2%
     increase in average FTE's. The company's direct mail operations contributed
     52% of net sales for the quarter  ended  January 31, 1998 compared with 58%
     of net sales for the quarter ended January 31, 1997.  Gross profit  margins
     continued to maintain  their  strength for the fourth quarter ended January
     31, 1998 at 45%.  The decrease in quarterly  net sales  primarily  resulted
     from the downsizing of the company's  HomeVisions  (f/k/a  Montgomery  Ward
     Direct) mail order catalog  operations as a result of the company's  fourth
     quarter  restructuring  agreement with Montgomery Ward & Co.,  Incorporated
     whereby,  among other  things,  the company  agreed to cease the use of the
     Montgomery Ward and Montgomery Ward Direct names in its catalog  operations
     in exchange for the return of 3.8 million common stock purchase warrants.

     ValueVision reported an operating loss of $1,458,000 for the fourth quarter
     of fiscal year 1998,  compared  to an  operating  loss of $402,000  for the
     year-ago period.  The company noted that its direct mail catalog operations
     contributed  positively to fourth quarter operating results,  however,  the
     direct mail catalog operations  contributed  significantly less than in the
     prior  year,   resulting  in  the  increased  operating  loss.   Television
     home-shopping  operations  performed at the same level of operating loss as
     in the prior year.

     The company  reported a fourth  quarter net loss of $528,000,  or $0.02 per
     share on 30,330,000 basic weighted  average  outstanding  shares,  compared
     with net  income  of  $882,000,  or $0.03  per  share on  34,317,000  basic
     weighted average outstanding shares, for the prior year period. The company
     noted that net  income  for the  fourth  quarter  ended  January  31,  1997
     included  approximately  $1,511,000 of pretax gains relating to the sale of
     certain  investments  and  interest  income,  compared to $746,000  for the
     fourth quarter of fiscal 1998.

     Total operating  expenses were  $106,149,000 in fiscal 1998,  compared with
     $70,003,000  in  the  prior  year.  As a  percentage  of net  sales,  total
     operating  expenses were 49% in fiscal 1998 and 44% in fiscal 1997. For the
     fourth  quarter,  total operating  expenses  decreased 6% to $28,288,000 in
     fiscal 1998, compared with $29,988,000 in the comparable prior year period.
     As a percentage  of net sales,  total  operating  expenses  were 47% in the
     fourth  quarter of fiscal 1998 compared  with 46% in the fourth  quarter of
     fiscal 1997. The increase in the total operating  expense ratios was mainly
     the result of increased  cable access fees,  expansion of  operations,  and
     lower than  anticipated  response rates from Montgomery Ward Direct catalog
     solicitations and television home-shopping offerings.


<PAGE>   3
     VVTV: Announces Fourth Quarter and Year-end Results      Page 3



     ValueVision  reported negative cash flows from operations before changes in
     working capital items and investing and financing  activities of $4,000,000
     for the year ended January 31, 1998,  compared  with a positive  $3,400,000
     for the year-ago period.

     EXPANSION OF CABLE HOMES

     ValueVision's  full-time  equivalent  cable  homes  increased  3% from 11.4
     million at January 31, 1997 to 11.7 million at January 31, 1998. At January
     31, 1998, the company's  programming was carried full-time on approximately
     8.6 million  homes,  a 12%  increase  over 7.7 million  full-time  homes at
     January  31,  1997.  The  total  number  of  cable  homes  able to  receive
     ValueVision's  programming increased  approximately 6% from 16.4 million at
     January 31, 1997 to 17.4 million at January 31, 1998.

     STRONG BALANCE SHEET

     At  year-end,   ValueVision   had  cash  and   short-term   investments  of
     $31,866,000, compared to $52,859,000 at the end of fiscal 1997, a reduction
     of $20,993,000,  which was effected  primarily by common stock  repurchases
     aggregating  $14,964,000,  as well as a $7.0 million loan to National Media
     Corporation  made in  conjunction  with the proposed  merger  during fiscal
     1998.  As of January 31,  1998,  total  assets were  $134,764,000,  current
     liabilities  were  $29,590,000,  long-term  obligations were $2,906,000 and
     shareholders' equity was $102,268,000.


    (NOTE:  THE PRIVATE  SECURITIES  LITIGATION  REFORM ACT OF 1995  PROVIDES A
     "SAFE HARBOR" FOR FORWARD-LOOKING STATEMENTS. CERTAIN INFORMATION INCLUDED
     IN THIS NEWS RELEASE CONTAINS STATEMENTS THAT ARE FORWARD-LOOKING,  SUCH AS
     STATEMENTS  RELATING  TO  CONSUMMATION  OF THE MERGER WITH  NATIONAL  MEDIA
     CORPORATION AND ACHIEVEMENT OF SYNERGIES,  INCREASED REVENUE, AND INCREASED
     CABLE HOME  DISTRIBUTION.  THERE ARE  CERTAIN  IMPORTANT  FACTORS,  SUCH AS
     CONSUMER SPENDING AND DEBT LEVELS, INTEREST RATES,  COMPETITIVE PRESSURE ON
     SALES AND PRICING,  AND MAINTENANCE OF CABLE HOME  DISTRIBUTION  THAT COULD
     CAUSE  RESULTS  TO DIFFER  MATERIALLY  FROM THOSE  ANTICIPATED  STATEMENTS.
     INVESTORS ARE CAUTIONED THAT ALL  FORWARD-LOOKING  STATEMENTS INVOLVE RISKS
     AND  UNCERTAINTY,  INCLUDING THE POSSIBILITY THE NATIONAL MEDIA MERGER WILL
     NOT BE CONSUMMATED,  OR THAT IF CONSUMMATED,  THE POTENTIAL  SYNERGIES WILL
     NOT BE REALIZED, AND THAT REVENUES AND CABLE DISTRIBUTION WILL NOT CONTINUE
     TO  INCREASE.  FOR MORE  INFORMATION  ON THE  POTENTIAL  FACTORS THAT COULD
     AFFECT THE  COMPANY'S  FINANCIAL  RESULTS,  INVESTORS  SHOULD  REFER TO THE
     COMPANY'S  FILINGS WITH THE SECURITIES AND EXCHANGE  COMMISSION,  INCLUDING
     THE COMPANY'S  PROXY  STATEMENT DATED MARCH 16, 1998, AND ITS ANNUAL REPORT
     ON FORM 10-K,  QUARTERLY  REPORTS ON FORM 10-Q, AND CURRENT REPORTS ON FORM
     8-K.).

                                      # # #

Contacts:      Stuart R. Romenesko                  Jeff Majtyka
               Senior Vice  President,  Finance     Ryan Barr
               and Chief Financial Officer          Brainerd Communicators, Inc.
               ValueVision International, Inc.      212-986-6667
               612-947-5207


<PAGE>   4
                VALUEVISION INTERNATIONAL, INC. AND SUBSIDIARIES
                CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                  (Unaudited)




<TABLE>
<CAPTION>                                                                                                              
                                                       FOR THE THREE MONTHS ENDED                FOR THE TWELVE MONTHS ENDED

                                                               January 31,                               January 31,
                                                       --------------------------                 --------------------------
                                                     1998                 1997                  1998                  1997
                                                --------------       --------------      -----------------     -----------------
<S>                                             <C>                 <C>                 <C>                   <C>
NET SALES                                       $   60,094,731       $   65,231,417      $     217,981,886     $     159,477,917
COST OF SALES                                       33,265,022           35,645,613            122,807,613            92,114,663
                                                --------------       --------------      -----------------     -----------------
 Gross profit                                       26,829,709           29,585,804             95,174,273            67,363,254
                                                --------------       --------------      -----------------     -----------------
 Margin %                                                 44.6%               45.4%                   43.7%                 42.2%
                                                                                                                 
OPERATING EXPENSES:                                                                                              
 Distribution and selling                           24,310,606          25,770,632              89,018,303              56,819,304
 General and administrative                          2,542,045           2,464,370              10,153,565               7,187,377
 Depreciation and amortization                       1,435,322           1,752,646               6,977,594               5,996,357
                                                --------------       --------------      -----------------     -----------------
  Total operating expenses                          28,287,973          29,987,648             106,149,462              70,003,038
                                                --------------       --------------      -----------------     -----------------
OPERATING LOSS                                      (1,458,264)           (401,844)            (10,975,189)             (2,639,784)
                                                --------------       --------------      -----------------     -----------------
                                                                                                                 
OTHER INCOME (EXPENSE):                                                                                          
 Gain on sale of broadcast stations                          -                    -             38,850,000            27,050,000
 Gain on sale of investments                           105,142              711,993                214,694               808,449
 Equity (loss) in earnings of affiliates               (83,629)            (249,187)              (431,241)              419,430
 Interest income                                       641,249              798,976              2,116,352             3,912,231
 Other, net                                            (62,791)             172,194               (171,047)              139,396
                                                --------------       --------------      -----------------     -----------------
   Total other income                                  599,971            1,433,976             40,578,758            32,329,506
                                                --------------       --------------      -----------------     -----------------
INCOME (LOSS) BEFORE PROVISION (BENEFIT)                                                                         
 FOR INCOME TAXES                                     (858,293)           1,032,132             29,603,569            29,689,722
                                                                                                                 
PROVISION (BENEFIT) FOR INCOME TAXES                  (330,340)             150,000             11,500,000            11,600,000
                                                --------------       --------------      -----------------     -----------------
NET INCOME (LOSS)                               $     (527,953)      $      882,132      $      18,103,569     $      18,089,722
                                                ==============       ==============      =================     =================

NET INCOME (LOSS) PER COMMON SHARE              $        (0.02)      $         0.03      $            0.57     $            0.57
                                                ==============       ==============      =================     =================
                                                                                                                 
NET INCOME (LOSS) PER COMMON                                                                                     
 SHARE - ASSUMING DILUTION                      $        (0.02)      $         0.03      $            0.57     $            0.56
                                                ==============       ==============      =================     =================
                                               
Weighted average number of common              
 shares outstanding:                           
   Basic                                            30,329,784           34,316,929             31,745,437            31,718,390
                                                ==============       ==============      =================     =================
                                               
   Diluted                                          30,329,784           34,625,790             31,888,229            32,342,082
                                                ==============       ==============      =================     =================
</TABLE>

                CONDENSED CONSOLIDATED BALANCE SHEET INFORMATION

<TABLE>
<CAPTION>
                                                    JANUARY 31,          JANUARY 31,           JANUARY 31,
                                                       1998                  1997                 1996
                                                    -----------          -----------           -----------
 <S>                                            <C>                  <C>                 <C>
 Cash and Short-Term Investments                $   31,865,743       $   52,858,783      $      46,451,327
 Inventories, net                                   20,426,862           28,109,081              8,889,426
 Current Assets                                     79,661,065          101,028,907             65,045,038
 Property and Equipment and Other Assets            55,103,239           67,057,318             51,665,509
 Total Assets                                      134,764,304          168,086,225            116,710,547
 Current Liabilities                                29,590,094           37,723,874             13,518,648
 Long-Term Obligations                               2,906,481            3,708,189                447,430
 Shareholders' Equity                              102,267,729          126,654,162            102,744,469
</TABLE>

                  CABLE SUBSCRIBER INFORMATION  (in millions)

<TABLE>
 <S>                                                     <C>                 <C>                     <C>
 Full-time Equivalent Cable Subscribers                   11.7                 11.4                   10.5
 Total Cable Subscribers                                  17.4                 16.4                   13.6
 Full-time Cable Subscribers                               8.6                  7.7                    7.2
</TABLE>


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