VALUEVISION INTERNATIONAL INC
10-Q, 1999-12-15
CATALOG & MAIL-ORDER HOUSES
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<PAGE>   1

================================================================================

                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   FORM 10-Q

[X]            QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

                For the quarterly period ended October 31, 1999

                                       OR

[ ]             TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

                 For the transition period from         to
                                                 -----      -----
                         Commission File Number 0-20243

                             ----------------------
                        VALUEVISION INTERNATIONAL, INC.
             (Exact name of registrant as specified in its charter)


                      Minnesota                     41-1673770
          (State or other jurisdiction of        (I.R.S. Employer
           incorporation or organization)       Identification No.)

                   6740 Shady Oak Road, Minneapolis, MN 55344
                    (Address of principal executive offices)

                                  612-947-5200
              (Registrant's telephone number, including area code)



Indicate by check mark whether the registrant: (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.


                        YES     X                    NO
                            ---------                   --------



As of December 7, 1999, there were 37,374,234 shares of the Registrant's common
stock, $.01 par value, outstanding.


================================================================================
<PAGE>   2




                VALUEVISION INTERNATIONAL, INC. AND SUBSIDIARIES

                          FORM 10-Q TABLE OF CONTENTS
                                OCTOBER 31, 1999

<TABLE>
<CAPTION>



PART I          FINANCIAL INFORMATION                                                                      Page of Form
                                                                                                               10-Q
                                                                                                           -------------
<S>             <C>                                                                                        <C>
Item 1.         Financial Statements

                -  Condensed Consolidated Balance Sheets as of October 31, 1999                                 3
                   and January 31, 1999

                -  Condensed  Consolidated  Statements of  Operations  for the                                  4
                   Three and Nine Months Ended October 31, 1999 and 1998

                -  Condensed  Consolidated  Statement  of  Shareholders'  Equity                                5
                   for the Nine Months Ended October 31, 1999

                -  Condensed  Consolidated  Statements of Cash Flows for the                                    6
                   Nine Months Ended October 31, 1999 and 1998

                -  Notes to Condensed Consolidated Financial Statements                                         7

Item 2.         Management's Discussion and Analysis of Financial Condition and                                 15
                Results of Operations

PART II         OTHER INFORMATION                                                                               23

Item 6.         Exhibits and Reports on Form 8-K                                                                23

                SIGNATURES                                                                                      24


</TABLE>

<PAGE>   3
                         PART I - FINANCIAL INFORMATION

ITEM 1.       FINANCIAL STATEMENTS

                        VALUEVISION INTERNATIONAL, INC.
                                AND SUBSIDIARIES
                     CONDENSED CONSOLIDATED BALANCE SHEETS
                                  (Unaudited)
                       (In thousands, except share data)
<TABLE>
<CAPTION>

                                                                                             OCTOBER 31,            JANUARY 31,
                                                                                                 1999                   1999
                                                                                           -----------------      -----------------
<S>                                                                                         <C>                   <C>
                                                         ASSETS
CURRENT ASSETS:
      Cash and cash equivalents                                                            $         293,888      $          44,264
      Short-term investments                                                                          21,638                  2,606
      Accounts receivable, net                                                                        43,759                 19,466
      Inventories, net                                                                                22,217                 21,101
      Prepaid expenses and other                                                                       5,863                  8,576
      Income taxes receivable                                                                              -                    500
      Deferred income taxes                                                                            1,703                  1,807
                                                                                           -----------------      -----------------
          Total current assets                                                                       389,068                 98,320
PROPERTY AND EQUIPMENT, NET                                                                           13,270                 14,069
FEDERAL COMMUNICATIONS COMMISSION LICENSES, NET                                                          125                  2,019
CABLE DISTRIBUTION AND MARKETING AGREEMENT, NET                                                        6,567                      -
MONTGOMERY WARD OPERATING AGREEMENT AND LICENSES, NET                                                  1,728                  1,876
INVESTMENT IN PAXSON COMMUNICATIONS CORPORATION                                                        3,953                  9,713
GOODWILL AND OTHER INTANGIBLE ASSETS, NET                                                              2,321                  5,962
INVESTMENTS AND OTHER ASSETS, NET                                                                     10,815                  9,160
DEFERRED INCOME TAXES                                                                                      -                    651
                                                                                           -----------------      -----------------
                                                                                           $         427,847      $         141,770
                                                                                           =================      =================



                                            LIABILITIES AND SHAREHOLDERS' EQUITY


CURRENT LIABILITIES:

      Current portion of long-term obligations                                             $               -      $             393
      Accounts payable                                                                                35,610                 20,736
      Accrued liabilities                                                                             18,010                 11,555
      Income taxes payable                                                                             6,639                      -
                                                                                           -----------------      -----------------
          Total current liabilities                                                                   60,259                 32,684



LONG-TERM OBLIGATIONS                                                                                      -                    675
DEFERRED INCOME TAXES                                                                                    655                      -

SERIES A REDEEMABLE CONVERTIBLE PREFERRED STOCK,
      $.01 PAR VALUE, 5,339,500 SHARES AUTHORIZED; 5,339,500
      AND 0 SHARES ISSUED AND OUTSTANDING                                                             41,553                      -

SHAREHOLDERS' EQUITY:
      Common stock, $.01 par value, 100,000,000 shares authorized;
          37,256,184 and 25,865,466 shares issued and outstanding                                        373                    259

      Common stock purchase warrants;
          1,450,000 and 0 warrants outstanding                                                         6,931                      -

      Additional paid-in capital                                                                     254,539                 72,715

      Accumulated other comprehensive losses                                                            (313)                (2,841)

      Notes receivable from shareholders                                                                   -                 (1,059)

      Retained earnings                                                                               63,850                 39,337
                                                                                           -----------------      -----------------
          Total shareholders' equity                                                                 325,380                108,411
                                                                                           -----------------      -----------------

                                                                                           $         427,847      $         141,770
                                                                                           =================      =================

</TABLE>

         The accompanying notes are an integral part of these condensed
                       consolidated balance sheets.



                                       3
<PAGE>   4
                        VALUEVISION INTERNATIONAL, INC.
                                AND SUBSIDIARIES
                CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                  (Unaudited)
                (In thousands, except share and per share data)

<TABLE>
<CAPTION>


                                                    FOR THE THREE MONTHS ENDED             FOR THE NINE MONTHS ENDED
                                                           OCTOBER 31,                            OCTOBER 31,
                                                 -------------------------------     -----------------------------------
                                                       1999            1998                1998                1999
                                                 --------------   --------------     ---------------     ---------------
<S>                                              <C>              <C>                 <C>               <C>
Net sales                                        $       76,575   $       50,027      $      187,592    $        137,785
COST OF SALES                                            45,965           29,530             111,988              80,504
                                                 --------------   --------------      --------------    ----------------
    Gross profit                                         30,610           20,497              75,604              57,281
                                                 --------------   --------------      --------------    ----------------
    Margin %                                               40.0%            41.0%               40.3%               41.6%

OPERATING EXPENSES:
    Distribution and selling                             24,866           18,681              61,258              52,356
    General and administrative                            3,364            2,874               8,857               8,864
    Depreciation and amortization                         1,278            1,215               3,733               3,761
    Restructuring and impairment of assets                    -            2,950                   -               2,950
                                                 --------------   --------------      --------------    ----------------
      Total operating expenses                           29,508           25,720              73,848              67,931
                                                 --------------   --------------      --------------    ----------------
OPERATING INCOME (LOSS)                                   1,102           (5,223)              1,756             (10,650)
                                                 --------------   --------------      --------------    ----------------

OTHER INCOME (EXPENSE):
    Gain on sale of broadcast stations                   23,250                -              33,230              19,750
    Gain on sale of property and investments              2,036                -               2,172               3,639
    Unrealized loss on trading securities                   (94)               -                (888)                  -
    Write-down of investments                            (1,741)          (5,731)             (1,741)             (5,731)
    National Media Corporation
      terminated acquisition costs                            -                -                   -              (2,350)
    Interest income                                       3,694              726               5,921               2,291
    Other, net                                               (5)               -                 (37)               (145)
                                                 --------------   --------------     ---------------    ----------------
      Total other income (expense)                       27,140           (5,005)             38,657              17,454
                                                 --------------   --------------     ---------------    ----------------
INCOME (LOSS) BEFORE INCOME TAXES                        28,242          (10,228)             40,413               6,804

INCOME TAX PROVISION (BENEFIT)                           11,007           (3,887)             15,762               2,587
                                                 --------------   --------------     ---------------    ----------------
NET INCOME (LOSS)                                        17,235           (6,341)             24,651               4,217

ACCRETION OF REDEEMABLE
    PREFERRED STOCK                                         (69)               -                (138)                  -
                                                 --------------   --------------     ---------------    ----------------

NET INCOME (LOSS) AVAILABLE TO
    COMMON SHAREHOLDERS                          $       17,166   $       (6,341)    $        24,513    $          4,217
                                                 ==============   ==============     ===============    ================

NET INCOME (LOSS) PER COMMON SHARE               $         0.46   $        (0.25)    $          0.79    $           0.16
                                                 ==============   ==============     ===============    ================

NET INCOME (LOSS) PER COMMON SHARE
    ---ASSUMING DILUTION                         $         0.37   $        (0.25)    $          0.65    $           0.16
                                                 ==============   ==============     ===============    ================


Weighted average number of common shares
    outstanding:
         Basic                                       37,044,121       25,467,000          30,903,466          26,075,657
                                                 ==============   ==============     ===============    ================
         Diluted                                     46,295,031       25,467,000          37,939,517          26,192,095
                                                 ==============   ==============     ===============    ================
</TABLE>

  The accompanying notes are an integral part of these condensed consolidated
                             financial statements.







                                       4
<PAGE>   5
                       VALUEVISION INTERNATIONAL, INC.
                                AND SUBSIDIARIES
            CONDENSED CONSOLIDATED STATEMENT OF SHAREHOLDERS' EQUITY
                   FOR THE NINE MONTHS ENDED OCTOBER 31, 1999
                                  (Unaudited)
                       (In thousands, except share data)


<TABLE>
<CAPTION>
                                                                COMMON STOCK                  COMMON
                                                   --------------------------------------     STOCK     ADDITIONAL
                                                   COMPREHENSIVE      NUMBER       PAR       PURCHASE    PAID-IN
                                                       INCOME        OF SHARES     VALUE     WARRANTS    CAPITAL
                                                   --------------   -----------  --------   ---------   ----------
<S>                                                <C>              <C>          <C>        <C>         <C>
BALANCE, JANUARY 31, 1999                                            25,865,466  $   259    $       -   $   72,715

    Comprehensive income:
      Net income                                   $       24,651             -        -            -            -
      Other comprehensive income, net of tax:
         Unrealized gains on securities, net
             of tax of $ 934                                1,520
         Gains on securities included in net
             income, net of tax of $617                     1,008
                                                   --------------
      Other comprehensive income                            2,528             -        -            -            -
                                                   --------------
    Comprehensive income                           $       27,179
                                                   ==============

    Value assigned to common stock
       purchase warrants                                                      -        -        6,931            -

    Proceeds received on officer notes                                        -        -            -            -

    Exercise of stock warrants                                       10,674,418      107            -      178,263

    Exercise of stock options                                           716,300        7            -        3,561

    Accretion of redeemable preferred stock                                   -        -            -            -
                                                                     ----------   ------    ---------   ----------

BALANCE, OCTOBER 31, 1999                                            37,256,184   $  373    $   6,931   $  254,539
                                                                     ==========   ======    =========   ==========

<CAPTION>

                                                       ACCUMULATED            NOTES
                                                          OTHER             RECEIVABLE                              TOTAL
                                                      COMPREHENSIVE           FROM           RETAINED           SHAREHOLDERS'
                                                     INCOME (LOSSES)        OFFICERS         EARNINGS               EQUITY
                                                    ----------------     --------------    ------------       ---------------
<S>                                                 <C>                  <C>               <C>                <C>
BALANCE, JANUARY 31, 1999                           $        (2,841)     $       (1,059)   $     39,337       $     108,411

    Comprehensive income:
      Net income                                                                      -          24,651              24,651
      Other comprehensive income, net of tax:
         Unrealized gains on securities, net
             of tax of $ 934
         Gains on securities included in net
             income, net of tax of $617

      Other comprehensive income                              2,528                   -               -               2,528

    Comprehensive income


    Value assigned to common stock
       purchase warrants                                          -                   -               -               6,931

    Proceeds received on officer notes                            -               1,059               -               1,059

    Exercise of stock warrants                                    -                   -               -             178,370

    Exercise of stock options                                     -                   -               -               3,568

    Accretion of redeemable preferred stock                       -                   -            (138)               (138)
                                                    ---------------      --------------    ------------       -------------

BALANCE, OCTOBER 31, 1999                           $          (313)     $            -    $     63,850       $     325,380
                                                    ===============      ==============    ============       =============
</TABLE>

         The accompanying notes are an integral part of this condensed
                       consolidated financial statement.



                                       5
<PAGE>   6


                        VALUEVISION INTERNATIONAL, INC.
                                AND SUBSIDIARIES
                CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                  (Unaudited)
                       (In thousands, except share data)
<TABLE>
<CAPTION>

                                                                                FOR THE NINE MONTHS ENDED OCTOBER 31,
                                                                            -----------------------------------------------
                                                                                   1999                        1998
                                                                            --------------------        -------------------

OPERATING ACTIVITIES:
<S>                                                                          <C>                        <C>
    Net income                                                              $            24,651         $            4,217
    Adjustments to reconcile net income to net cash
       provided by (used for) operating activities-
          Depreciation and amortization                                                   3,733                      3,761
          Deferred taxes                                                                   (140)                        (4)
          Gain on sale of broadcast stations                                            (33,230)                   (19,750)
          Gain on sale of property and investments                                       (2,172)                    (3,639)
          Unrealized loss on trading securities                                             888                          -
          Equity in losses of affiliates                                                     (2)                       156
          Writedown of investments                                                        1,741                      5,731
          Restructuring and impairment of assets                                              -                      2,950
          National Media Corporation terminated acquisition costs                             -                      2,350
          Changes in operating assets and liabilities:
            Accounts receivable, net                                                    (17,492)                    (6,817)
            Inventories, net                                                             (5,379)                    (4,199)
            Prepaid expenses and other                                                   (1,484)                    (2,061)
            Accounts payable and accrued liabilities                                     22,125                      1,421
            Income taxes payable (receivable), net                                        7,139                     (1,290)
                                                                            -------------------         ------------------
               Net cash provided by (used for) operating activities                         378                    (17,174)
                                                                            -------------------         ------------------

INVESTING ACTIVITIES:
    Property and equipment additions, net of retirements                                 (2,369)                    (1,379)
    Proceeds from sale of investments and property                                       12,054                      9,427
    Proceeds from sale of broadcast stations                                             38,130                     24,483
    Loan to National Media Corporation                                                        -                     (3,000)
    Purchase of short-term investments                                                 (299,609)                   (10,339)
    Proceeds from sale of short-term investments                                        279,275                     13,197
    Payment for investments and other assets                                             (5,719)                    (2,335)
    Proceeds from notes receivable                                                        1,436                          -
                                                                            -------------------         ------------------
               Net cash provided by investing activities                                 23,198                     30,054
                                                                            -------------------         ------------------

FINANCING ACTIVITIES:
    Proceeds from issuance of Series A Preferred Stock                                   44,265                          -
    Proceeds from exercise of stock options and warrants                                181,938                         25
    Payment of long-term obligations                                                       (155)                      (361)
    Payments for repurchases of common stock                                                  -                     (5,324)
                                                                            -------------------         ------------------
               Net cash provided by (used for) financing activities                     226,048                     (5,660)
                                                                            -------------------         ------------------
               Net increase in cash and cash equivalents                                249,624                      7,220

BEGINNING CASH AND CASH EQUIVALENTS                                                      44,264                     17,198
                                                                            -------------------         ------------------

ENDING CASH AND CASH EQUIVALENTS                                            $           293,888         $           24,418
                                                                            ===================         ==================

SUPPLEMENTAL CASH FLOW INFORMATION:
       Interest paid                                                                       $ 47                       $ 90
                                                                            ===================         ==================
       Income taxes paid                                                    $             8,447         $            3,889
                                                                            ===================         ==================


SUPPLEMENTAL NON-CASH INVESTING
     AND FINANCING ACTIVITIES:
       Issuance of 1,450,000 warrants in connection with the
          signing of a Distribution and Marketing Agreement
          with NBC                                                          $              6,931        $                -
                                                                            ====================        ==================

       Accretion on redeemable preferred stock                              $                138        $                -
                                                                            ====================        ==================

</TABLE>

              The accompanying notes are an integral part of these
                  condensed consolidated financial statements.



                                       6
<PAGE>   7
                VALUEVISION INTERNATIONAL, INC. AND SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                OCTOBER 31, 1999
                                  (Unaudited)


(1)  GENERAL

     ValueVision International, Inc. and Subsidiaries ("ValueVision" or the
"Company") is an integrated direct marketing company which markets its products
directly to consumers through electronic and print media.

     The Company's principal electronic media activity is its television home
shopping business which uses recognized on-air television home shopping
personalities to market brand name merchandise and proprietary and private label
consumer products at competitive or discount prices. The Company's live 24-hour
per day television home shopping programming is distributed primarily through
long-term cable affiliation agreements and the purchase of month-to-month full-
and part-time block lease agreements of cable and broadcast television time. In
addition, the Company distributes its programming through Company owned low
power television ("LPTV") stations and to satellite dish owners. The Company
also complements its television home shopping business by the sale of
merchandise through its Internet shopping website (www.vvtv.com).

     The Company's growing home shopping network and companion Internet shopping
website are currently being rebranded as SnapTV and SnapTV.com, respectively,
as part of a wide-ranging direct e-commerce strategy the Company is pursuing
with NBC Internet ("NBCi"), a wholly-owned subsidiary of the National
Broadcasting Company, Inc. ("NBC"). These moves are intended to position SnapTV
and NBCi as the leaders in the ongoing convergence of television and the
Internet, combining the promotional and selling power of television with the
purely digital world of e-commerce. NBCi is a new entity formed as a result of
the merger of Snap! LLC, XOOM.com, Inc. and several Internet assets of NBC.
Founded in mid-1999, ValueVision Interactive, Inc. is a wholly-owned subsidiary
of the Company created to manage and develop the Company's Internet e-commerce
initiatives using the SnapTV.com brand, as well as manage the Company's
e-commerce investment strategies and portfolio.

     The Company, through its wholly-owned subsidiary, ValueVision Direct
Marketing Company, Inc. ("VVDM"), is a direct-mail marketer of a broad range of
general merchandise which is sold to consumers through direct-mail catalogs and
other direct marketing solicitations. Through VVDM's wholly-owned subsidiary,
Catalog Ventures, Inc. ("CVI"), the Company sold a variety of fashion jewelry,
health and beauty aids, books, audio and video cassettes and other related
consumer merchandise through the publication of five consumer specialty
catalogs. Effective October 31, 1999, the company sold CVI. The Company also
manufactures and markets, via direct-mail, women's foundation undergarments and
other women's apparel through VVDM's wholly-owned subsidiary Beautiful Images,
Inc. ("BII").

(2)  BASIS OF FINANCIAL STATEMENT PRESENTATION

     The accompanying unaudited condensed consolidated financial statements have
been prepared by the Company pursuant to the rules and regulations of the
Securities and Exchange Commission. Certain information and footnote disclosures
normally included in financial statements prepared in accordance with generally
accepted accounting principles have been condensed or omitted pursuant to such
rules and regulations. The information furnished in the interim condensed
consolidated financial statements includes normal recurring adjustments and
reflects all adjustments which, in the opinion of management, are necessary for
a fair presentation of such financial statements. Although management believes
the disclosures and information presented are adequate to make the information
not misleading, it is suggested that these interim condensed consolidated
financial statements be read in conjunction with the Company's most recent
audited financial statements and notes thereto included in its fiscal 1999
Annual Report on Form 10-K. Operating results for the nine-month period ended
October 31, 1999, are not necessarily indicative of the results that may be
expected for the fiscal year ending January 31, 2000.

(3)  NET INCOME PER COMMON SHARE

     The Company calculates earnings per share ("EPS") in accordance with the
provisions of Statement of Financial Accounting Standards No. 128, "Earnings per
Share" ("SFAS No. 128"). Basic EPS is computed by dividing reported earnings by
the weighted average number of common shares outstanding for the reported
period. Diluted EPS reflects the

                                       7
<PAGE>   8
                VALUEVISION INTERNATIONAL, INC. AND SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                OCTOBER 31, 1999
                                  (Unaudited)

potential dilution that could occur if securities or other contracts to issue
common stock were exercised or converted into common stock of the Company during
reported periods.

A reconciliation of EPS calculations under SFAS No. 128 is as follows:
<TABLE>
<CAPTION>



                                           Three Months Ended October 31,       Nine Months Ended October 31,
                                         ---------------------------------     ---------------------------------
                                              1999               1998               1999                1998
                                         ---------------    --------------     ---------------     -------------
<S>                                     <C>                <C>                <C>               <C>
Net income (loss) available to
 common shareholders                     $    17,166,000   $   (6,341,000)     $   24,513,000      $   4,217,000
                                         ===============   ==============      ==============      =============

Weighted average number of common
shares outstanding - Basic                    37,044,000       25,467,000          30,903,000         26,076,000
Dilutive effect of convertible preferred
stock                                          5,340,000                -           3,578,000                  -
Dilutive effect of stock options and
warrants                                       3,911,000                -           3,459,000            116,000
                                         ---------------   --------------      --------------      -------------
Weighted average number of common
shares outstanding - Diluted                  46,295,000       25,467,000          37,940,000         26,192,000
                                         ===============   ==============      ==============      =============
Net income (loss) per common share       $          0.46   $        (0.25)     $         0.79      $        0.16
                                         ===============   ==============      ==============      =============

Net income (loss) per common share  -    $          0.37   $        (0.25)     $         0.65      $        0.16
assuming dilution                        ===============   ==============      ==============      =============
</TABLE>


     For the quarters ended October 31, 1999 and 1998, respectively, 223,000 and
3,779,000 potentially dilutive common shares have been excluded from the
computation of diluted earnings per share as the effect of their inclusion
would be antidilutive.

(4)  COMPREHENSIVE INCOME

     The Company reports comprehensive income in accordance with Statement of
Financial Accounting Standards No. 130, "Reporting Comprehensive Income" ("SFAS
No. 130"). SFAS No. 130 establishes standards for reporting in the financial
statements all changes in equity during a period, except those resulting from
investments by and distributions to owners. For the Company, comprehensive
income includes net income and other comprehensive income (loss) which consists
of unrealized holding gains and losses from equity investments classified as
"available-for-sale". Total comprehensive income (loss) was $18,385,000 and
($4,748,000) for the three months ended October 31, 1999 and 1998, respectively.
Total comprehensive income was $27,179,000 and $5,544,000 for the nine months
ended October 31, 1999 and 1998, respectively.

(5)  SEGMENT DISCLOSURES

     Statement of Financial Accounting Standards No. 131, "Disclosures about
Segments of an Enterprise and Related Information" ("SFAS No. 131") requires the
disclosure of certain information about operating segments in financial
statements. The Company's reportable segments are based on the Company's method
of internal reporting, which generally segregates the strategic business units
into two segments: electronic media, consisting primarily of the Company's
television home shopping business, and print media, whereby merchandise is sold
to consumers through direct-mail catalogs and other direct marketing
solicitations. Segment information included in the accompanying consolidated
balance sheets as of October 31 and included in the consolidated statements of
operations for the three and nine-month periods then ended is as follows (in
thousands):


                                       8
<PAGE>   9




                VALUEVISION INTERNATIONAL, INC. AND SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                OCTOBER 31, 1999
                                  (Unaudited)

<TABLE>
<CAPTION>
                                                     Electronic              Print
         Three Months Ended October 31, 1999              Media              Media       Corporate          Total
         -----------------------------------             ------              -----       ---------          -----
<S>                                               <C>                 <C>           <C>               <C>
              Revenues                            $    67,177         $    9,398     $       -        $   76,575

              Operating income                            957                145             -             1,102

              Net income (loss)                        17,290                (55)            -            17,235

              Identifiable assets                     403,289             13,106     11,452 (a)          427,847

         Three Months Ended October 31, 1998
         -----------------------------------
              Revenues                                 36,594             13,433              -           50,027

              Operating loss                           (1,148)            (4,075)             -           (5,223)

              Net loss                                 (3,588)            (2,753)             -           (6,341)


         Nine Months Ended October 31, 1999
         ----------------------------------
              Revenues                                163,552             24,040              -          187,592

              Operating income                          1,748                  8              -            1,756

              Net income (loss)                        25,083               (432)             -           24,651

              Identifiable assets                     403,289             13,106      11,452 (a)         427,847

         Nine Months Ended October 31, 1998
         ----------------------------------
              Revenues                                100,454             37,331              -          137,785

              Operating loss                           (4,864)            (5,786)             -          (10,650)

              Net income (loss)                         8,458             (4,241)             -            4,217
</TABLE>

     (a) Corporate assets consists of long-term investment assets not directly
         assignable to a business segment.


(6)  NBC AND GE EQUITY STRATEGIC ALLIANCE

     On March 8, 1999, the Company entered into a strategic alliance with NBC
and G.E. Capital Equity Investments, Inc. ("GE Equity"). Pursuant to the terms
of the transaction, GE Equity acquired 5,339,500 shares of the Company's Series
A Redeemable Convertible Preferred Stock (the "Preferred Stock"), and NBC was
issued a warrant to acquire 1,450,000 shares of the Company's Common Stock (the
"Distribution Warrant") under a Distribution and Marketing Agreement discussed
below. The Preferred Stock was sold for aggregate consideration of approximately
$44.0 million (or approximately $8.29 per share) and the Company will receive an
additional approximately $12.0 million upon exercise of the Distribution
Warrant. In addition, the Company agreed to issue to GE Equity a warrant to
increase its potential aggregate equity stake (together with its affiliates,
including NBC) to 39.9%. NBC also has the exclusive right to negotiate on behalf
of the Company for the distribution of its television home shopping service.


                                       9


<PAGE>   10



                VALUEVISION INTERNATIONAL, INC. AND SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                OCTOBER 31, 1999
                                  (Unaudited)

INVESTMENT AGREEMENT

    Pursuant to the Investment Agreement between the Company and GE Equity dated
March 8, 1999 (the "Investment Agreement"), the Company sold to GE Equity
5,339,500 shares of Series A Redeemable Convertible Preferred Stock, $.01 par
value (the "Preferred Stock") for an aggregate of $44,265,000. The Preferred
Stock is convertible into an equal number of shares of the Company's Common
Stock, $.01 par value ("Common Stock"), subject to customary anti-dilution
adjustments, has a mandatory redemption on the 10th anniversary of its issuance
or upon a "change of control" at its stated value ($8.29 per share),
participates in dividends on the same basis as the Common Stock and has a
liquidation preference over the Common Stock and any other junior securities. So
long as NBC or GE Equity is entitled to designate a nominee to the Board of
Directors (the "ValueVision Board") of the Company (see discussion under
"Shareholder Agreement" below), the holders of the Preferred Stock are entitled
to a separate class vote on the directors subject to nomination by NBC and GE
Equity. During such period of time, such holders will not be entitled to vote in
the election of any other directors, but will be entitled to vote on all other
matters put before shareholders of the Company. Consummation of the sale of
3,739,500 shares of the Preferred Stock was completed on April 15, 1999. Final
consummation of the transaction regarding the sale of the remaining 1,600,000
Preferred Stock shares was completed on June 2, 1999. The Preferred Stock was
recorded at fair value on the date of issuance less issuance costs of
$2,850,000. The excess of the redemption value over the carrying value is being
accreted by periodic charges to retained earnings over the ten year redemption
period.

    The Investment Agreement also provided that the Company issue GE Equity a
common stock purchase warrant (the "Investment Warrant") to acquire the number
of shares of the Common Stock that would result in the combined beneficial
ownership by GE Equity and NBC of 39.9% of the Common Stock outstanding from
time to time subject to certain limitations as set forth in the Investment
Warrant. On July 6, 1999, GE Equity exercised the Investment Warrant allowing
them to acquire an additional 10,674,000 shares of the Company's Common Stock
for an aggregate of $178,370,000, or $16.71 per share, representing the 45-day
average closing price of the underlying Common Stock ending on the trading day
prior to exercise. Following the exercise of the Investment Warrant, the
combined ownership of the Company by GE Equity and NBC on a fully diluted basis
was approximately 39.9%.

SHAREHOLDER AGREEMENT

     Pursuant to the Investment Agreement, the Company and GE Equity entered
into a Shareholder Agreement (the "Shareholder Agreement") which provides for
certain corporate governance and standstill matters. The Shareholder Agreement
(together with the Certificate of Designation of the Preferred Stock) provides
that GE Equity and NBC will be entitled to designate nominees for an aggregate
of 2 out of 7 board seats so long as their aggregate beneficial ownership is at
least equal to 50% of their initial beneficial ownership, and 1 out of 7 board
seats so long as their aggregate beneficial ownership is at least 10% of the
"adjusted outstanding shares of Common Stock". GE Equity and NBC have also
agreed to vote their shares of Common Stock in favor of the Company's nominees
to the ValueVision Board in certain circumstances.

    All committees of the ValueVision Board will include a proportional number
of directors nominated by GE Equity and NBC. The Shareholder Agreement also
requires the consent of GE Equity prior to the Company entering into any
substantial agreements with certain restricted parties (broadcast networks and
internet portals in certain limited circumstances, as defined), as well as
taking any of the following actions: (i) issuance of more than 15% of the total
voting shares of the Company in any 12-month period (25% in any 24-month
period), (ii) payment of quarterly dividends in excess of 5% of the Company's
market capitalization (or repurchases and redemption of Common Stock with
certain exceptions), (iii) entry by the Company into any business not ancillary,
complementary or reasonably related to the Company's current business, (iv)
acquisitions (including investments and joint ventures) or dispositions
exceeding the greater of $35.0 million or 10% of the Company's total market
capitalization, or (v) incurrence of debt exceeding the greater of $40.0 million
or 30% of the Company's total capitalization.

    Pursuant to the Shareholder Agreement, so long as GE Equity and NBC have the
right to name at least one nominee to the ValueVision Board, the Company will
provide them with certain monthly, quarterly and annual financial reports and
budgets. In addition, the Company has agreed not to take actions which would
cause the Company to be in breach of or default under any of its material
contracts (or otherwise require a consent thereunder) as a result of
acquisitions of the Common Stock by GE Equity or NBC. The Company is also
prohibited from taking any action that would cause any ownership interest of
certain FCC regulated entities from being attributable to GE Equity, NBC or
their affiliates.

                                       10
<PAGE>   11


                VALUEVISION INTERNATIONAL, INC. AND SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                OCTOBER 31, 1999
                                  (Unaudited)


    The Shareholder Agreement provides that during the Standstill Period (as
defined in the Shareholder Agreement), and with certain limited exceptions, GE
Equity and NBC shall be prohibited from: (i) any asset/business purchases from
the Company in excess of 10% of the total fair market value of the Company's
assets, (ii) increasing their beneficial ownership above 39.9% of the Company's
shares, (iii) making or in any way participating in any solicitation of proxies,
(iv) depositing any securities of the Company in a voting trust, (v) forming,
joining, or in any way becoming a member of a 13D Group with respect to any
voting securities of the Company, (vi) arranging any financing for, or providing
any financing commitment specifically for, the purchase of any voting securities
of the Company, (vii) otherwise acting, whether alone or in concert with others,
to seek to propose to the Company any tender or exchange offer, merger, business
combination, restructuring, liquidation, recapitalization or similar transaction
involving the Company, or nominating any person as a director of the Company who
is not nominated by the then incumbent directors, or proposing any matter to be
voted upon by the shareholders of the Company. If during the Standstill Period
any inquiry has been made regarding a "takeover transaction" or "change in
control" which has not been rejected by the ValueVision Board, or the
ValueVision Board pursues such a transaction, or engages in negotiations or
provides information to a third party and the ValueVision Board has not resolved
to terminate such discussions, then GE Equity or NBC may propose to the Company
a tender offer or business combination proposal.

    In addition, unless GE Equity and NBC beneficially own less than 5% or more
than 90% of the adjusted outstanding shares of Common Stock, GE Equity and NBC
shall not sell, transfer or otherwise dispose of any securities of the Company
except for transfers: (i) to certain affiliates who agree to be bound by the
provisions of the Shareholder Agreement, (ii) which have been consented to by
the Company, (iii) pursuant to a third party tender offer, provided that no
shares of Common Stock may be transferred pursuant to this clause (iv) to the
extent such shares were acquired upon exercise of the Investment Warrant on or
after the date of commencement of such third party tender offer or the public
announcement by the offeror thereof or that such offeror intends to commence
such third party tender offer, (v) pursuant to a merger, consolidation or
reorganization to which the Company is a party, (vi) in a bona fide public
distribution or bona fide underwritten public offering, (vii) pursuant to Rule
144 of the Securities Act of 1933, as amended (the "Securities Act"), or (viii)
in a private sale or pursuant to Rule 144A of the Securities Act; provided that,
in the case of any transfer pursuant to clause (vi) or (viii), such transfer
does not result in, to the knowledge of the transferor after reasonable inquiry,
any other person acquiring, after giving effect to such transfer, beneficial
ownership, individually or in the aggregate with such person's affiliates, of
more than 10% of the adjusted outstanding shares of the Common Stock.

    The Standstill Period will terminate on the earliest to occur of (i) the 10
year anniversary of the Shareholder Agreement, (ii) the entering into by the
Company of an agreement that would result in a "change in control" (subject to
reinstatement), (iii) an actual "change in control," (iv) a third party tender
offer (subject to reinstatement), and (v) six months after GE Equity and NBC can
no longer designate any nominees to the ValueVision Board. Following the
expiration of the Standstill Period pursuant to clause (i) or (v) above
(indefinitely in the case of clause (i) and two years in the case of clause
(v)), GE Equity and NBC's beneficial ownership position may not exceed 39.9% of
the Company on fully-diluted outstanding stock, except pursuant to issuance or
exercise of any warrants or pursuant to a 100% tender offer for the Company.

REGISTRATION RIGHTS AGREEMENT

    Pursuant to the Investment Agreement, ValueVision and GE Equity entered into
a Registration Rights Agreement providing GE Equity, NBC and their affiliates
and any transferees and assigns, an aggregate of four demand registrations and
unlimited piggyback registration rights.

DISTRIBUTION AND MARKETING AGREEMENT

    NBC and the Company have entered into the Distribution and Marketing
Agreement dated March 8, 1999 (the "Distribution Agreement") which provides that
NBC shall have the exclusive right to negotiate on behalf of the Company for the
distribution of its home shopping television programming service. The agreement
has a 10-year term and NBC has committed to delivering an additional 10 million
full-time equivalent ("FTE") subscribers over the first 42 months of the term.
In compensation for such services, the Company will pay NBC an annual fee of
$1.5 million (increasing no more than 5% annually) and issue NBC the
Distribution Warrant. The exercise price of the Distribution Warrant is
approximately $8.29 per share and vests 200,000 shares immediately, with the
remainder of the Distribution Warrant vesting 125,000 shares annually over the
10-year term of the Distribution Agreement. The Distribution Warrant is
exercisable for five years after vesting. The value assigned to the Distribution

                                       11
<PAGE>   12

                VALUEVISION INTERNATIONAL, INC. AND SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                OCTOBER 31, 1999
                                  (Unaudited)


and Marketing Agreement and Distribution Warrant of $6,931,000 was determined
pursuant to an independent appraisal and is being amortized on a straight-line
basis over the term of the agreement. Assuming certain performance criteria
above the 10 million FTE homes are met, NBC will be entitled to additional
warrants to acquire Common Stock at the then current market price. The Company
has a right to terminate the Distribution Agreement after the twenty-fourth,
thirty-sixth and forty-second month anniversary if NBC is unable to meet the
performance targets. If terminated by the Company in such circumstance, the
unvested portion of the Distribution Warrant will expire. In addition, the
Company will be entitled to a $2.5 million payment from NBC if the Company
terminates the Distribution Agreement as a result of NBC's failure to meet the
24 month performance target.

    NBC may terminate the Distribution Agreement if the Company enters into
certain "significant affiliation" agreements or a transaction resulting in a
"change of control."

LETTER AGREEMENT

    The Company, GE Equity and NBC have also entered into a non-binding letter
of intent dated March 8, 1999 providing for certain cooperative business
activities which the parties contemplate pursuing, including but not limited to,
development of a private label credit card, development of electronic commerce
and other internet strategies, development of programming concepts for the
Company and cross channel promotion.

(7)  SALE OF BROADCAST STATIONS

     On April 12, 1999, the Company received a contingent payment of $10 million
relating to the sale of its KBGE-TV, Channel 33, television station in Seattle,
Washington, and two low-power television stations to Paxson Communications in
March 1998. As a result, the Company recognized a $10 million pre-tax gain, net
of applicable closing fees, in the quarter ended April 30, 1999. The $10 million
contingent payment finalizes the agreement between the two companies.

     On September 27, 1999, the Company completed the sale of its KVVV-TV
full-power television broadcast station, Channel 33, and K53 FV low power
station, serving the Houston, Texas market, for a total of $28 million to
Visalia, California-based Pappas Telecasting Companies. KVVV-TV was acquired by
the Company in March 1994 for approximately $5.8 million. The pre-tax gain
recorded on the sale of the television station was approximately $23.3 million
and was recognized in the third quarter ended October 31,1999. Management
believes that the sale will not have a significant impact on the operations of
the Company.

(8)  SNAP.COM, XOOM.COM RE-BRANDING AND ELECTRONIC COMMERCE ALLIANCE

     Effective September 13, 1999, the Company entered into a new strategic
alliance with Snap! LLC and Xoom.com, Inc. whereby the parties entered into
major re-branding and e-commerce agreements, spanning television home shopping,
Internet shopping and direct e-commerce initiatives. Under the terms of the
agreements, the Company's television home shopping network, currently called
ValueVision, will be re-branded as SnapTV ("Snap TV"). The re-branding will be
phased in during late 1999 and in the first half of 2000. The network, which
will continue to be owned and operated by the Company, will continue to feature
its present product line as well as offer new categories of products and brands.
The Company, along with Snap.com, NBC's Internet portal services company, will
roll-out a new companion Internet shopping service, SnapTV.com featuring online
purchasing opportunities that spotlight products offered on-air along with
online-only e-commerce opportunities offered by Snap TV and its merchant
partners. The new SnapTV.com online store will be owned and operated by the
Company and featured prominently within SnapTV.com's shopping area. Xoom.com, a
leading direct e-commerce services company, will become the exclusive direct
electronic commerce partner for SnapTV, managing all such initiatives, including
database management, e-mail marketing and other sales endeavors. Direct online
shopping offers will include SnapTV merchandise, as well as Xoom.com products
and services. Pursuant to this new strategic alliance, the following agreements
were executed:

    Trademark License Agreement

    Snap!LLC, a Delaware limited liability company ("Snap") and the Company have
entered into a ten-year Trademark License Agreement dated as of September 13,
1999 (the "Trademark Agreement"). Pursuant to the agreement, Snap granted the
Company an exclusive license to Snap's "SnapTV" trademark (the "SnapTV Mark")
for the purpose of operating a television home shopping service and for the
purpose of operating an Internet website at "www.snaptv.com" (the "SnapTV
Site"). The agreement also

                                       12
<PAGE>   13


                VALUEVISION INTERNATIONAL, INC. AND SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                OCTOBER 31, 1999
                                  (Unaudited)


obligates the Company to rebrand its television home shopping service using the
SnapTV Mark. In compensation for the license, the Company will pay to Snap a
royalty of 2% of revenues received from Internet users in connection with
commerce transactions on the SnapTV Site.

    Interactive Promotion Agreement

    Snap, Xoom.com, Inc., a Delaware corporation, ("Xoom"), and the Company have
entered into a ten-year Interactive Promotion Agreement dated as of September
13, 1999 (the "Interactive Promotion Agreement"). Pursuant to the agreement: (a)
the Company will pay Snap or Xoom, as applicable, 20% of the gross revenue
received from advertising on the Company's television home shopping service
where Snap or Xoom referred the advertiser to the Company or materially assisted
the Company with respect to the sale of such advertising; (b) the Company will
pay Xoom 50% of the gross revenue received from e-mail campaigns conducted by
Xoom on behalf of the Company for the Company's products; and (c) the Company
will pay Snap 20% of the gross revenue generated from airtime on the Company's
television home shopping service which promotes any uniform resource locater
("URL") (excluding up to 15% of such airtime to the extent used to promote URLs
which do not include the "www.snaptv.com" URL). Also under the agreement, Snap
and Xoom shall have an exclusive right to use the Company's user data for the
purpose of conducting e-mail marketing campaigns. Snap or Xoom, as applicable,
will pay the Company 50% of the gross revenue generated from such campaigns.
Snap will also be granted the exclusive right to use or sell all Internet
advertising on the SnapTV Site, and Snap will pay the Company 50% of the gross
revenue generated from such use or sales. The agreement also provides that Snap
and the Company will provide certain cross promotional activities. Specifically,
commencing when the Company's television home shopping program reaches 30
million full-time equivalent subscribers and continuing through the fourth
anniversary of the effective date of the agreement, Snap will spend $1 million
per quarter promoting the SnapTV Mark on NBC's television network, and the
Company will spend $1 million per quarter promoting Snap, Snap's products or
"www.snaptv.com" on cable television advertising other than on the Company's
television home shopping program.

    Warrant Purchase Agreement and Warrants

    Effective September 13, 1999, in connection with the transactions
contemplated under the Interactive Promotion Agreement, the Company issued a
warrant (the "ValueVision Warrant") to Xoom to acquire 404,760 shares of the
Company's Common Stock, $.01 par value (the "ValueVision Common Stock"), at an
exercise price of $24.706 per share. In consideration, Xoom issued a warrant
(the "Xoom Warrant," and collectively with the ValueVision Warrant, the
"Warrants") to the Company to acquire 244,004 shares of Xoom's common stock,
$.0001 par value ("Xoom Common Stock"), at an exercise price of $40.983 per
share. Both Warrants are subject to customary anti-dilution features and have a
five-year term. Effective November 24, 1999, Xoom and Snap along with several
Internet assets of NBC, were merged into NBCi and, as a result, the Xoom Warrant
is deemed converted to the right to purchase shares of Class A Common Stock of
NBCi.

    Registration Rights Agreement

    In connection with the issuance of the ValueVision Warrant to Xoom , the
Company agreed to provide Xoom certain customary piggyback registration rights
with no demand registration rights. Xoom also provided the Company with similar
customary piggyback registration rights with no demand registration with respect
to the Xoom Warrant.



                                       13



<PAGE>   14

                VALUEVISION INTERNATIONAL, INC. AND SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                OCTOBER 31, 1999
                                  (Unaudited)




(9)  SALE OF CATALOG VENTURES INC.

     On October 31, 1999, the Company completed the sale of CVI to
privately-held Massachusetts based Potpourri Holdings, Inc. for approximately
$7,300,000 cash and up to an additional $5,500,000 million contingent upon CVI's
performance over the twelve months following the sale. A pre-tax loss of
approximately $128,000 was recorded on the initial closing of the sale of CVI
and was recognized in the third quarter ended October 31, 1999. CVI is a direct
marketing company that publishes five consumer specialty catalogs: Nature's
Jewelry, The Pyramid Collection, Serengeti, NorthStyle and Catalog Ventures'
Favorites. Management believes that the sale will not have a significant impact
on the operations of the Company.

    Net sales and operating income for CVI for the three and nine months ended
October 31, 1999 and 1998 were as follows (in thousands):

<TABLE>
<CAPTION>


                                      Three Months Ended                        Nine Months Ended
                                         October 31,                               October 31,
                     --------------------------------------    ------------------------------------------

                             1999                  1998                  1999                   1998
                     -----------------      ---------------    -------------------      -----------------
 <S>                    <C>                     <C>                 <C>                    <C>
    Net sales            $       7,927          $     8,083          $      19,260          $      17,759

    Operating income     $         187          $       485          $         329          $          95

</TABLE>

                                       14
<PAGE>   15




 ITEM 2. MANAGEMENT's Discussion and Analysis of Financial Condition and Results
 of OPERATIONS


    INTRODUCTION

     The following discussion and analysis of financial condition and results of
operations should be read in conjunction with the Company's accompanying
unaudited condensed consolidated financial statements and notes included herein
and the audited consolidated financial statements and notes included in the
Company's Annual Report on Form 10-K for the fiscal year ended January 31, 1999.

                 SELECTED CONDENSED CONSOLIDATED FINANCIAL DATA

<TABLE>
<CAPTION>


                                                                        Dollar Amounts as a
                                                                  Percentage of Net Sales For the
                                                                            Three Months
                                                                         Ended October 31,


                                                                     1999                 1998
                                                                -------------       ---------------
<S>                                                             <C>                 <C>
    NET SALES                                                           100.0%                100.0%
                                                                =============       ===============
    GROSS MARGIN                                                         40.0%                 41.0%
                                                                -------------       ---------------
    Operating expenses:

              Distribution and selling                                   32.5%                 37.4%

              General and administrative                                  4.4%                  5.7%

              Depreciation and amortization                               1.7%                  2.4%

              Restructuring and impairment of assets                       - %                  5.9%
                                                                -------------       ----------------
                                                                         38.6%                 51.4%
                                                                -------------       ---------------
    Operating income (loss)                                               1.4%                (10.4%)
                                                                =============       ===============



<CAPTION>



                                                                            Dollar Amounts as a
                                                                    Percentage of Net Sales For the
                                                                              Nine Months
                                                                             Ended October 31,


                                                                      1999                  1998
                                                                 -------------         --------------
<S>                                                              <C>                   <C>
 NET SALES                                                               100.0%                 100.0%
                                                                 =============         ==============
 GROSS MARGIN                                                             40.3%                  41.6%
                                                                 -------------         --------------
 Operating expenses:

           Distribution and selling                                       32.7%                  38.1%

           General and administrative                                      4.7%                   6.4%

           Depreciation and amortization                                   2.0%                   2.7%

           Restructuring and impairment of assets                           - %                   2.1%
                                                                 -------------         --------------
                                                                          39.4%                  49.3%
                                                                 -------------         --------------
 Operating income (loss)                                                   0.9%                 (7.7)%
                                                                 =============         ==============


</TABLE>
                                       15













<PAGE>   16
                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS

     OVERVIEW

       ValueVision International, Inc. and Subsidiaries ("ValueVision" or the
"Company") is an integrated direct marketing company which markets its products
directly to consumers through electronic and print media.

       The Company's principal electronic media activity is its television home
shopping business which uses recognized on-air television home shopping
personalities to market brand name and proprietary and private label consumer
products at competitive or discount prices. The Company's live 24-hour per day
television home shopping programming is distributed primarily through long-term
cable affiliation agreements and the purchase of month-to-month full- and
part-time block lease agreements of cable and broadcast television time. In
addition, the Company distributes its programming through Company owned low
power television ("LPTV") stations and to satellite dish owners. The Company
also complements its television home shopping business by the sale of
merchandise through its Internet shopping website (www.vvtv.com).

    The Company's growing home shopping network and companion Internet shopping
website are currently being re-branded as SnapTV and SnapTV.com, respectively,
as part of a wide-ranging direct e-commerce strategy the Company is pursuing
with NBC Internet ("NBCi"), a wholly-owned subsidiary of NBC. These moves are
intended to position SnapTV and NBCi as the leaders in the ongoing convergence
of television and the Internet, combining the promotional and selling power of
television with the purely digital world of e-commerce. NBCi is a new entity
formed as a result of the merger of Snap! LLC, XOOM.com, Inc. and several
Internet assets of the National Broadcasting Company, Inc. ("NBC"). Founded in
mid-1999, ValueVision Interactive, Inc. is a wholly-owned subsidiary of the
Company created to manage and develop the Company's Internet e-commerce
initiatives using the SnapTV.com brand, as well as manage the Company's
e-commerce investment strategies and portfolio.

       The Company, through its wholly-owned subsidiary, ValueVision Direct
Marketing Company, Inc. ("VVDM"), is a direct-mail marketer of a broad range of
general merchandise which is sold to consumers through direct-mail catalogs and
other direct marketing solicitations. Through VVDM's wholly-owned subsidiary,
Catalog Ventures, Inc. ("CVI"), the Company sold a variety of fashion jewelry
and other related consumer merchandise through the publication of five consumer
specialty catalogs. Effective October 31, 1999, the Company sold CVI. The
Company also manufactures and markets, via direct-mail, women's foundation
undergarments and other women's apparel through its wholly-owned subsidiary,
Beautiful Images, Inc. ("BII").

     NBC AND GE EQUITY STRATEGIC ALLIANCE

     On March 8, 1999 the Company entered into a strategic alliance with NBC and
G.E. Capital Equity Investments, Inc. ("GE Equity"). Pursuant to the terms of
the transaction, GE Equity acquired 5,339,500 shares of the Company's Series A
Redeemable Convertible Preferred Stock (the "Preferred Stock"), and NBC was
issued a warrant to acquire 1,450,000 shares of the Company's Common Stock (the
"Distribution Warrant") under a Distribution and Marketing Agreement. The
Preferred Stock was sold for aggregate consideration of approximately $44.0
million and the Company will receive an additional approximately $12.0 million
upon exercise of the Distribution Warrant. In addition, the Company issued to GE
Equity a warrant to increase its potential aggregate equity stake (together with
the Distribution Warrant issued to NBC) to 39.9% (the "Investment Warrant"). NBC
has the exclusive right to negotiate on behalf of the Company for the
distribution of its television home shopping service. Consummation of the sale
of 3,739,500 shares of the Preferred Stock was completed on April 15, 1999.
Final consummation of the transaction regarding the sale of the remaining
1,600,000 Preferred Stock shares and the exercisability of the Investment
Warrant was completed on June 2, 1999. On July 6, 1999, GE Equity exercised the
Investment Warrant allowing them to acquire an additional 10,674,000 shares of
the Company's Common Stock for an aggregate of $178,370,000, or $16.71 per
share, representing the 45-day average closing price of the underlying Common
Stock ending on the trading day prior to exercise. Proceeds received from the
issuance of the Preferred Stock and the Investment Warrant (and to be received
from the exercise of the Distribution Warrant) are for general corporate
purposes. Following the exercise of the Investment Warrant, the combined
ownership of the Company by GE Equity and NBC was approximately 39.9%. See Note
6 of Notes to Condensed Consolidated Financial Statements for further discussion
of the Company's strategic alliance with NBC and GE Equity.


                                       16




<PAGE>   17





    SNAP.COM, XOOM. COM RE-BRANDING AND ELECTRONIC COMMERCE ALLIANCE

    Effective September 13, 1999, the Company entered into a new strategic
alliance with Snap! LLC and Xoom.com, Inc. whereby the parties entered into
major re-branding and electronic commerce agreements, spanning television home
shopping, Internet shopping and direct e-commerce initiatives. Under the terms
of the agreements, the Company's television home shopping network, currently
called ValueVision, will be re-branded as SnapTV ("Snap TV"). The re-branding
will be phased in during late 1999 and in the first half of 2000. The network,
which will continue to be owned and operated by ValueVision, will continue to
feature its present product line as well as offer new categories of products and
brands. The Company along with Snap.com, NBC's Internet portal services company,
will roll-out a new companion Internet shopping service, SnapTV.com, featuring
online purchasing opportunities that spotlight products offered on-air along
with online-only e-commerce opportunities offered by Snap TV and its merchant
partners. The new SnapTV.com online store will be owned and operated by the
Company and be featured prominently within SnapTV.com's shopping area. Xoom.com,
Inc., a leading direct e-commerce services company, will become the exclusive
direct e-commerce partner for SnapTV, managing all such initiatives, including
database management, e-mail marketing and other sales endeavors. Direct online
shopping offers will include SnapTV merchandise, as well as Xoom.com products
and services. See Footnote 8 to the Consolidated Financial Statements for
further discussion of this strategic alliance and the agreements entered into by
the Company, Snap! LLC and Xoom.com, Inc.


     RESULTS OF OPERATIONS

     NET SALES

     Net sales for the three months ended October 31, 1999 (fiscal 2000), were
$76,575,000 compared with net sales of $50,027,000 for the three months ended
October 31, 1998 (fiscal 1999), a 53% increase. Net sales for the nine months
ended October 31, 1999 were $187,592,000 compared with $137,785,000 for the nine
months ended October 31, 1998, a 36% increase. The increase in net sales is
directly attributable to the continued improvement and increased sales from the
Company's television home shopping operations, which have reported greater than
30% sales increases for the past six quarters in a row and once again reported
its largest revenue quarter in the Company's history. Sales attributed to the
Company's television home shopping business increased 84% to a record
$67,177,000 for the quarter ended October 31, 1999 from $36,594,000 for the
comparable prior year period on an 82% increase in average full-time equivalent
homes able to receive the Company's television home shopping programming. On a
year-to-date basis, sales attributed to the Company's television home shopping
programming increased 63% to $163,552,000 for the nine months ended October 31,
1999 from $100,454,000 for the comparable prior year period on a 51% increase in
average full-time equivalent subscriber homes. The growth in home shopping net
sales is primarily attributable to the growth in full-time equivalent homes
receiving ValueVision programming. During the 12-month period ended October 31,
1999 the Company added approximately 9.0 million full-time equivalent subscriber
homes, a 64% increase. In addition to new full-time equivalent homes, television
home shopping sales increased due to the continued addition of new customers
from households already receiving the Company's television home shopping
programming, as well as an increase in repeat sales to existing customers. The
increase in repeat sales to existing customers experienced during the first nine
months of fiscal 2000 was due, in part, to a strengthened merchandising effort
under the leadership of ValueVision - TV's new general management and the
effects of continued testing of certain merchandising and programming
strategies. The improvement in television home shopping net sales is also due,
in part, to various sales initiatives that emphasized, among other things, the
increased use of the Company's ValuePay installment payment program. The Company
intends to continue to test and change its merchandising and programming
strategies with the intent of improving its television home shopping sales
results. However, while the Company is optimistic that results will continue to
improve, there can be no assurance that such changes in strategy will achieve
the intended results. Sales attributed to direct-mail marketing operations
totaled $9,398,000 or 12% of total net sales for the quarter ended October 31,
1999 and totaled $13,433,000 or 27% of total net sales for the quarter ended
October 31, 1998. On a year-to-date basis, sales attributed to direct-mail
marketing operations totaled $24,040,000 or 13% of total net sales for the nine
months ended October 31, 1999 and totaled $37,331,000, or 27% of total net sales
for the nine months ended October 31, 1998. The decrease in catalog revenues is
a result of the fiscal 1999 divestiture of the Company's unprofitable
HomeVisions (formerly known as Montgomery Ward Direct) mail order catalog
operations.


                                       17
<PAGE>   18



                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS




     GROSS PROFITS

     Gross profits for the third quarter ended October 31, 1999 and 1998 were
$30,610,000 and $20,497,000, respectively, an increase of $10,113,000 or 49%.
Gross margins for the three months ended October 31, 1999 and 1998 were 40.0%
and 41.0%, respectively. Gross profits for the nine months ended October 31,
1999 and 1998 were $75,604,000 and $57,281,000, respectively, an increase of
$18,323,000 or 32%. Gross margins for the nine months ended October 31, 1999
were 40.3% compared to 41.6% for the same period last year. The principal reason
for the increase in gross profits was the increased sales volume from the
Company's television home shopping business offset by a decrease in direct
mail-order gross profits resulting from the fiscal 1999 divestiture of the
HomeVisions catalog operations. Television gross margins for the three and nine
months ended October 31, 1999 were 37.1% and 37.6%, respectively. Gross margins
for the Company's direct mail-order operations were 60.6% and 58.4% for the same
respective periods. Television gross margins for the three and nine months ended
October 31, 1998 was 36.8% and 37.7%, respectively. Gross margins for the
Company's direct mail-order operations were 52.2% and 52.1% for the same
respective periods. Television home shopping gross margin percentages increased
slightly for the quarter as a result of a decrease in the overall level of
merchandise liquidated in the current year versus last year. This increase was
partially offset by a decrease in merchandise margins resulting from changes in
the Company's merchandise mix, specifically, an increase in the sales volume of
lower margin electronics merchandise over prior year. Overall, year-to-date
television gross margins remained relatively flat; however, television home
shopping merchandise gross margins between comparable periods decreased slightly
from prior year primarily as a result of decreased gross margin percentages in
the electronic and jewelry product categories offset by an increase in the
year-to-date mix of jewelry merchandise. Also, and as a result of the mix
change, additional inventory reserves were established during the second quarter
of fiscal 2000, which put further pressure on television home shopping margins.
During the first nine months of fiscal 2000, the Company has attempted to
balance its merchandise mix between jewelry and non-jewelry items as compared to
the same period last year in order to increase television home shopping sales
while at the same time maintaining margins and increasing inventory turns.
Jewelry products accounted for approximately 78% of airtime during the first
nine months of fiscal 2000 compared with 68% for the same period last year.
Gross margins for the Company's direct mail-order operations increased primarily
as a result of the decrease in HomeVisions sales due to the fiscal 1999
divestiture of the Company's unprofitable HomeVisions catalog operations.

     OPERATING EXPENSES

     Total operating expenses for the three and nine months ended October 31,
1999 were $29,508,000 and $73,848,000, respectively, versus $25,720,000 and
$67,931,000 for the comparable prior year periods. Distribution and selling
expense increased $6,185,000 or 32% to $24,866,000 or 33% of net sales during
the third quarter of fiscal 2000 compared to $18,681,000 or 37% for the
comparable prior-year period. Distribution and selling expense increased
$8,902,000 or 17% to $61,258,000 or 33% of net sales for the nine months ended
October 31, 1999 compared to $52,356,000 or 38% for the comparable prior-year
period. Distribution and selling costs increased primarily as a result of
increases in net cable access fees due to a 51% year-to-date increase in the
number of average FTEs over prior year, an increase in the rate per full-time
equivalent cable home, increased marketing and advertising fees, and increased
costs associated with credit card processing, telemarketing and the Company's
ValuePay program, offset by decreases in distribution and selling expenses
associated with the divestiture of the HomeVisions catalog operations.
Distribution and selling expenses decreased as a percentage of net sales over
prior year primarily due to the Company's focus on cost efficiencies and the
increase in television home shopping net sales over prior year.

     General and administrative expenses for the three months ended October 31,
1999 increased $490,000 or 17% to $3,364,000 compared to $2,874,000 for the
three months ended October 31, 1998. For the nine months ended October 31, 1999
general and administrative expenses remained relatively flat at $8,857,000
compared to $8,864,000 for the comparable prior year period. General and
administrative expenses as a percentage of net sales was 4% versus 6% for the
three months ended and 5% versus 6% for the nine months ended October 31, 1999
and 1998, respectively. General and administrative costs slightly increased
during the quarter from prior year primarily as a result of increases in
information systems costs, including increased headcount and increased
consulting fees. General and administrative fees decreased as a percentage of
net sales as a result of the increase in net sales from period to period.

     Depreciation and amortization costs for the three months ended October 31,
1999 were $1,278,000 versus $1,215,000, representing a increase of $63,000 or 5%
from the comparable prior-year period. Depreciation and amortization expense for
the nine months ended October 31, 1999 was $3,733,000 versus $3,761,000,
representing a decrease of $28,000 or 1% from the comparable prior-year period.
Depreciation and amortization costs as a percentage of net sales were 2% for the
three and nine months ended October 31, 1999 versus 2% and 3%, repectively, for
the comparable prior-year periods. The year-to-date dollar decrease is primarily


                                       18
<PAGE>   19



                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS


due to a reduction in depreciation expense in connection with the divestiture of
the Company's HomeVisions catalog operations and reduced amortization with
respect to cable launch fees and FCC licenses offset by increased amortization
associated with the Company's NBC cable distribution and marketing agreement.

     OPERATING INCOME (LOSS)

     For the three months ended October 31, 1999, the Company reported operating
income of $1,102,000 compared to an operating loss of $5,223,000 for the three
months ended October 31, 1998, an improvement of $6,325,000. For the nine months
ended October 31, 1999, the Company reported operating income of $1,756,000
compared to an operating loss of $10,650,000 for the nine months ended October
31, 1998, an improvement of $12,406,000. The improvement in quarterly and
year-to-date operating income over prior year is directly attributed to the
overall operating improvements of the Company's television home shopping
business which improved by approximately $2,154,000 and $6,743,000 for the three
and nine months ended October 31, 1999, respectively, while the prior year
periods included significant catalog operating losses. The Company also
experienced a modest improvement in operating income over prior year from its
catalog operations primarily resulting from the fiscal 1999 divestiture of its
unprofitable HomeVisions catalog operations. The fiscal 1999 operating loss in
catalog operations included a $2,950,000 restructuring charge taken in
connection with this divestiture. Overall, operating income increased as a
result of increased sales volumes and gross profits, a decrease in year-to-date
general and administrative costs as a result of the downsizing of the Company's
catalog business segment and a reduction in year-to-date depreciation and
amortization expense over prior year. This was offset by increases in
distributing and selling costs, increased general and administrative costs
associated with the Company's e-commerce initiatives and increased amortization
associated with the Company's NBC cable distribution and marketing agreement.

     NET INCOME

     For the three months ended October 31, 1999, the Company reported net
income available to common shareholders of $17,166,000 or $.37 per share on
46,295,000 diluted weighted average common shares outstanding ($.46 per share on
37,044,000 basic shares) compared with a net loss of $6,341,000 or $.25 per
basic and diluted share on 25,467,000 weighted average common shares outstanding
for the quarter ended October 31, 1998. Net income available to common
shareholders for the quarter ended October 31, 1999 includes a pre-tax gain of
$23,250,000 from the sale of two television stations serving the Houston, Texas
market, a pre-tax loss of $128,000 related to the first closing of the Company's
sale of its Catalog Ventures, Inc catalog subsidiary, a $1,741,000 pre-tax loss
related to an investment made in 1997 and a net pre-tax gain of approximately
$2,100,000 relating to the sale and holdings of the Company's security
investments. Results for the quarter ended October 31, 1998 included a one-time
pre-tax charge of $5,731,000 made in connection with the write-down of an
investment made in 1997 and a $2,950,000 one-time restructuring charge related
to the divestiture of the Company's HomeVisions catalog operations.

    Excluding the net gains/losses on the sale and holdings of property,
investments and other one-time charges, net income available to common
shareholders for the quarter ended October 31, 1999 totaled $2,854,000, or $.06
per diluted share ($.08 per basic share), compared with a net loss of $959,000,
or a $.04 loss per basic and diluted share for the comparable prior year
quarter.

    For the nine months ended October 31, 1999, the Company reported net income
available to common shareholders of $24,513,000 or $.65 per share on 37,940,000
diluted weighted average common shares outstanding ($.79 per share on 30,903,000
basic shares) compared with net income of $4,217,000 or $.16 per share on
26,192,000 diluted weighted average common shares outstanding ($.16 per share on
26,076,000 basic shares) for the nine months ended October 31, 1998. Net income
for the nine-month period ended October 31, 1999 includes a pre-tax gain of
$23,250,000 relating to the sale of two television stations serving the Houston,
Texas market, a pre-tax gain of $9,980,000 relating to the receipt of a
contingent payment in connection with the sale of television stations in March
1998, a net pre-tax gain $1,284,000 recorded on the sale and holdings of the
Company's security investments and a pre-tax loss of $1,741,000 related to an
investment made in 1997. Net income for the nine months ended October 31, 1998
included a pre-tax gain of $19,750,000 relating to the sale of its television
broadcast station, KBGE-TV and two low-power television stations, a pre-tax gain
of $3,639,000 relating to the sale of property, an investment write-off of
$5,731,000 , a $2,350,000 write-off related to terminated acquisition costs and
a $2,950,000 restructuring and asset impairment charge.

    Excluding the net gains/losses recorded on the sale and holdings of property
and investments and other one-time charges, the Company achieved net income
available to common shareholders of $4,522,000, or $.12 per diluted share ($.15
per basic share) for the nine months ended October 31, 1999, compared to a net
loss of $3,443,000, or $.13 per basic and diluted share for the nine months


                                       19
<PAGE>   20



                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS


ended October 31, 1998, an improvement of approximately $7,965,000 over fiscal
1999. For the three and nine months ended October 31, 1999, net income reflects
an income tax provision at an effective tax rate of 39%.

     PROGRAM DISTRIBUTION

     The Company's television home-shopping programming was available to
approximately 31.0 million homes as of October 31, 1999, as compared to 21.8
million homes as of January 31, 1999 and to 21.1 million homes as of October 31,
1998. The Company's programming is currently available through affiliation and
time-block purchase agreements with approximately 340 cable systems. In
addition, the Company's programming is broadcast full-time over eleven owned low
power television stations in major markets, and is available unscrambled to
homes equipped with satellite dishes. As of October 31, 1999 and 1998, the
Company's programming was available to approximately 23.0 million and 13.9
million full-time equivalent ("FTE") households, respectively. As of January 31,
1999, the Company's programming was available to 14.9 million FTE households.
Approximately 15.8 million and 10.4 million households at October 31, 1999 and
1998, respectively, received the Company's programming on a full-time basis.
Homes that receive the Company's television home shopping programming 24 hours
per day are counted as one FTE each and homes that receive the Company's
programming for any period less than 24 hours are counted based upon an analysis
of time of day and day of week.

     CIRCULATION

     With respect to the Company's direct-mail marketing operations,
approximately 13.0 million CVI catalogs were mailed in the third quarter of
fiscal 2000. At October 31, 1999, CVI had approximately 570,000 "active"
customers (defined as individuals that have purchased from the Company within
the preceding 12 months) and combined customer and prospect files that totaled
approximately 4.1 million names. During the third quarter of fiscal 2000, BII
had approximately 192.3 million space advertisements or "impressions" circulated
in national and regional newspapers and magazines and at October 31, 1999, BII
had approximately 200,000 active customers and approximately 700,000 customer
names in its customer list database.

    YEAR 2000 CONSIDERATIONS

     The Year 2000 issue is the result of computer programs using only the last
two digits to indicate the calendar year. If uncorrected, such computer programs
may be unable to interpret dates correctly beyond the year 1999, which in turn,
may cause computer system failure or other computer errors disrupting
operations. The Company has reviewed the implications of its Year 2000
compliance issues and has formed a Year 2000 Compliance Project team to
establish and take steps to ensure that the Company's information systems and
software applications will manage dates beyond 1999. The scope of the Company's
Year 2000 readiness effort includes the review of and taking remedial action as
necessary, regarding (i) information technology ("IT") such as software and
hardware; (ii) non-IT systems or embedded technology; and (iii) readiness of key
third parties, including significant vendors and service providers and the
electronic data interchange (EDI) with third parties.

     With respect to information systems, management presently believes that a
combination of software modification, upgrades and replacements will be
necessary to mitigate the Company's Year 2000 issues. However, if such
modifications are not made, or not completed on a timely basis, the Year 2000
issue could have a materially adverse effect on the Company's business,
financial condition and results of operations. The Company expects to implement
successfully the systems and programming changes necessary to be Year 2000
compliant in a timely manner. The target month for final remediation of its
information systems is December 1999. The Company does not expect the cost of
addressing its Year 2000 issues to have a material effect on the Company's
results of operations, financial position or liquidity and is funding such costs
with operating cash flows. Total costs are expected to be less than $500,000.

     In addition to internal Year 2000 remediation activities, the Company has
also implemented a plan to communicate to its key suppliers, vendors and service
providers the expectation that they attain Year 2000 compliance in a timely
manner. While the Company expects its internal IT and non-IT systems to be Year
2000 compliant by the date specified, the Company is working on a contingency
plan specifying what the Company will do if it or important third parties are
not Year 2000 compliant by the required dates. The Company expects to have such
a contingency plan finalized in 1999.

     The Company believes that it has allocated adequate resources to address
and achieve Year 2000 compliance in a timely manner, however, no assurances can
be given that these efforts or the efforts of key third parties will be
successful.

                                       20

<PAGE>   21



                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS


    FINANCIAL CONDITION, LIQUIDITY AND CAPITAL RESOURCES

     As of October 31, 1999, cash and cash equivalents and short-term
investments were $315,526,000, compared to $46,870,000 as of January 31, 1999, a
$268,656,000 increase. For the nine months ended October 31, 1999, working
capital increased $263,173,000 to $328,809,000. The current ratio was 6.5 at
October 31, 1999 compared to 3.0 at January 31, 1999. At October 31, 1999, all
short-term investments and cash equivalents classified as trading securities
were invested in commercial paper with original maturity dates of less than two
hundred and seventy (270) days and investment grade corporate bonds with
maturity dates ranging from two months to two years.

     Total assets at October 31, 1999 were $427,847,000, compared to
$141,770,000 at January 31, 1999. Shareholders' equity was $325,380,000 at
October 31, 1999, compared to $108,411,000 at January 31, 1999, a $216,969,000
increase. The increase in shareholders' equity for the nine month period ended
October 31, 1999 resulted primarily from the issuance of approximately
10,674,000 shares of common stock at $16.71 per share, or $178,370,000, to GE
Equity upon the exercise of their Investment Warrant, net income of $24,651,000
for the nine-month period, the issuance of 1,450,000 common stock purchase
warrants valued at $6,931,000 in connection with the NBC and GE Equity strategic
alliance, other comprehensive income on investments available-for-sale of
$2,528,000, proceeds received of $3,568,000 related to the exercise of stock
options and proceeds received of $1,059,000 related to the pay off of notes
receivable from shareholders.

     For the nine-month period ended October 31, 1999, net cash provided by
operating activities totaled $378,000 compared to net cash used for operating
activities of $17,174,000 for the nine-month period ended October 31, 1998. Cash
flows from operations before consideration of changes in working capital items
and investing and financing activities was a positive $5,489,000 for the nine
months ended October 31 1999, compared to a negative $6,889,000 for the same
prior-year period. Net cash provided by operating activities for the nine months
ended October 31, 1999 reflects net income, as adjusted for depreciation and
amortization, equity in losses of affiliates, unrealized losses on trading
securities, gains on the sale of property and investments, gains on the sale of
broadcast television stations and the writedown of an investment. In addition,
net cash provided by operating activities for the nine months ended October 31,
1999 reflects increases in accounts receivable and inventories, offset by
increases in accounts payable and accrued liabilities. Accounts receivable
increased primarily due to increased receivables due from customers for
merchandise sales made pursuant to the "ValuePay" installment program, the
timing of credit card receivable payments, increased interest receivable
resulting from higher cash balances and the $7 million receivable collected in
the fourth quarter of fiscal 2000 in connection with the sale of CVI.
Inventories increased from year end to support increased sales volume and
seasonal preparation offset by decreases resulting from the divestiture of the
HomeVisions catalog operations. The increase in accounts payable and accrued
liabilities is a direct result of the increase in inventory levels and the
timing of vendor payments.

     Net cash provided by investing activities totaled $23,198,000 for the nine
months ended October 31, 1999 compared to $30,054,000 for the same period of
fiscal 1999. For the nine months ended October 31, 1999 and 1998, expenditures
for property and equipment were $2,369,000 and $1,379,000, respectively.
Expenditures for property and equipment during the periods ended October 31,
1999 and 1998 include (i) the upgrade of computer software, related computer
equipment and other office equipment and (ii) expenditures on leasehold
improvements for the Company's corporate offices. Principal future capital
expenditures will be for upgrading television production and transmission
equipment and the upgrade of computer software and related technical equipment
associated with the expansion of the Company's home shopping business and its
e-commerce initiative. In the third quarter of fiscal 2000, the Company received
$28,130,000 in proceeds from the sale of its full-power television station
KVVV-TV and K53 FV low-power station to Pappas Telecasting Companies. In the
first quarter of fiscal 2000, the Company received a contingent payment of
$10,000,000 relating to the sale of its KBGE-TV, Channel 33, television station
in Seattle, Washington, and two low-power television stations to Paxson
Communications in March 1998. In addition, for the nine months ended October 31,
1999, the Company invested $299,609,000 in various short-term investments,
received proceeds of $279,275,000 from the sale of short-term investments,
received $1,436,000 in connection with the repayment of outstanding notes
receivable and made disbursements of $5,719,000 for certain investments and
other long-term assets and received proceeds of $12,054,000 from the sale of
property and other investments. For the nine months ended October 31, 1998, the
Company received $24,483,000 in proceeds from the sale of its broadcast
television station KBGE-TV and received $9,427,000 of proceeds from the sale of
property and other investments. In addition, during the nine months ended
October 31,1998, the Company invested $10,339,000 in various short-term
investments, received proceeds of $13,197,000 from the sale of short-term
investments, disbursed $2,335,000 relating to certain strategic investments and
other long-term assets and granted a $3,000,000 million working capital loan to
National Media Corporation.



                                       21
<PAGE>   22



                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS


     Net cash provided by financing activities totaled $226,048,000 for the nine
months ended October 31, 1999 and primarily related to $178,370,000 of proceeds
received from GE Equity on the issuance of 10,674,000 shares of Common Stock in
conjunction with the exercise of their Investment Warrant and $44,265,000 of
proceeds received from the issuance of Series A Redeemable Convertible Preferred
Stock in conjunction with the Company's new strategic alliance with GE Equity.
In addition, the Company also received proceeds of $3,568,000 from the exercise
of stock options and made payments of $155,000 in connection with its capital
lease obligations. Net cash used for financing activities totaled $5,660,000 for
the nine months ended October 31, 1998 and primarily related to repurchases of
the Company's Common Stock under its stock repurchase program and capital lease
obligation payments.

     Management believes that funds currently held by the Company will be
sufficient to fund the Company's operations, anticipated capital expenditures or
strategic acquisitions and cable launch fees through fiscal 2000.

    CAUTIONARY STATEMENT FOR PURPOSES OF THE "SAFE HARBOR" PROVISIONS OF THE
PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

     Information contained in this Form 10-Q and in other materials filed by the
Company with the Securities and Exchange Commission (as well as information
included in oral statements or other written statements made or to be made by
the Company) contain various "forward looking statements" within the meaning of
federal securities laws which represent management's expectations or beliefs
concerning future events. Such "forward looking statements" include, but are not
limited to, improved and growing television home shopping operations, general
expansion and profitability of the Company, new initiatives and the continuing
success in developing new strategic alliances (including the GE Equity and NBC
alliance), the Company's success in developing its e-commerce business, the
launching of the Company's Internet initiative, SnapTV.com, the timing of the
SnapTV rebranding, the expected target date of the completion and the
materiality of total costs associated with the Company's Year 2000 readiness
effort, capital spending requirements, potential future acquisitions and the
effects of regulation and competition. These, and other forward looking
statements made by the Company, must be evaluated in the context of a number of
important factors that may affect the Company's financial position, results of
operations and the ability to remain profitable, including: the ability of the
Company to continue improvements in its home shopping operations, the ability to
increase revenues maintain gross profit margins and increase subscriber home
distribution, the ability to develop new initiatives or enter new strategic
relationships, the rate at which customers accept solicitations for club
membership, the ability of the Company to develop a successful e-commerce
business, the ability of the Company to successfully rebrand as SnapTV, consumer
spending and debt levels, interest rate fluctuations, seasonal variations in
consumer purchasing activities, increases in postal, paper and outbound shipping
costs, competition in the retail and direct marketing industries, continuity of
relationships with or purchases from major vendors, product mix, competitive
pressure on sales and pricing, the ability of the Company to manage growth and
expansion, changes in the regulatory framework affecting the Company, increases
in cable access fees and other costs which cannot be recovered through improved
pricing and the identification and availability of potential acquisition targets
at prices favorable to the Company. Investors are cautioned that all forward
looking statements involve risk and uncertainty.

     In addition to any specific risks and uncertainties discussed in this Form
10-Q, the risks and uncertainties discussed in detail in the Company's Form 10-K
for the fiscal year ended January 31, 1999, specifically under the caption
entitled "Risk Factors", provide information which should be considered in
evaluating any of the Company's forward looking statements. In addition, the
facts and circumstances which exist when any forward looking statements are made
and on which those forward looking statements are based, may significantly
change in the future, thereby rendering obsolete the forward looking statements
on which such facts and circumstances were based.


                                       22
<PAGE>   23




                VALUEVISION INTERNATIONAL, INC. AND SUBSIDIARIES



    PART II  OTHER INFORMATION


<TABLE>
<S>            <C>
ITEM 6 .        EXHIBITS AND REPORTS ON FORM 8-K
                (a)          Exhibits
                             10.1 Employment Agreement between the Registrant and Richard D.Barnes dated October 19, 1999.
                                      (A) *
                             10.2 Stock Purchase Agreement, by and among the Registrant, ValueVision Direct Marketing
                                  Company, Inc., a Minnesota corporation, and Potpourri Holdings, Inc. , a Delaware corporation,
                                  dated October 8, 1999. (B)
                              27  Financial Data Schedule (electronic filing only).
                                  (A) Filed herewith
                                  (B) Incorporated by reference from the Company's Form 8-K filed on October 12, 1999.

                             * Management compensatory plan / arrangement.

                (b)          Reports on Form 8-K
                             i.   The Company filed a Form 8-K on October 12, 1999 reporting under Item 5, the Company's
                                  sale of its wholly-owned subsidiary, Catalog Ventures, Inc.


</TABLE>





                                       23
<PAGE>   24




                                   SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                VALUEVISION INTERNATIONAL, INC. AND SUBSIDIARIES



                             /s/ Gene McCaffery
                             ---------------------------------------------
                             Gene McCaffery
                             Chief Executive Officer
                             (Principal Executive Officer)


                             /s/ Richard D. Barnes
                             ----------------------------------------------
                             Richard D. Barnes
                             Senior Vice President, Chief Financial Officer
                             (Principal Financial and Accounting Officer)

December 14, 1999


                                       24
<PAGE>   25




                                 EXHIBIT INDEX
<TABLE>

<S>                          <C>
                             10.1  Employment Agreement between the Registrant and Richard D.Barnes dated October 19, 1999.
                                      (A) *
                             10.2 Stock Purchase Agreement, by and among the Registrant, ValueVision Direct Marketing
                                  Company, Inc., a Minnesota corporation, and Potpourri Holdings, Inc. , a Delaware corporation,
                                  dated October 8, 1999. (B)
                              27  Financial Data Schedule (electronic filing only).
                                  (A) Filed herewith
                                  (B) Incorporated by reference from the Company's Form 8-K filed on October 12, 1999.

                             * Management compensatory plan / arrangement.
</TABLE>

<PAGE>   1
                                                                    EXHIBIT 10.1


                              EMPLOYMENT AGREEMENT


         THIS AGREEMENT made as of the 19th day of October, 1999, by and between
ValueVision International, Inc., a Minnesota corporation (hereinafter referred
to as "Employer"), and Richard Barnes (hereinafter referred to as "Employee").

                                   WITNESSETH:

         WHEREAS, Employer desires to obtain the services of Employee and
Employee desires to be employed by Employer as an employee on the terms and
conditions set forth below;

         NOW, THEREFORE, in consideration of the premises and mutual promises
contained in this Agreement, the parties hereto agree as follows:

1.       Employment. Employer agrees to employ Employee and Employee agrees to
         be employed by Employer on the terms and conditions set forth in this
         Agreement.

2.       Term. The term of Employee's employment hereunder shall commence on the
         date hereof and shall continue on a full-time basis until the third
         anniversary of the date hereof (the "Term"). The "Employment Period"
         for purposes of this Agreement shall be the period beginning on the
         date hereof and ending at the time Employee shall cease to act as an
         employee of Employer.

3.       Duties. Employee shall serve as Senior Vice President Chief Financial
         Officer of Employer reporting to Employer's Chief Executive Officer and
         shall perform the duties as assigned by Employer, from time to time,
         and shall faithfully, and to the best of his ability, perform such
         reasonable duties and services of an active, executive, administrative
         and managerial nature as shall be specified and designated, from time
         to time, by Employer. Employee agrees to devote his full time and
         skills to such employment while he is so employed, subject to a
         vacation allowance of not less than four (4) weeks during each year of
         the Term, or such additional vacation allowance as may be granted in
         the sole discretion of Employer.

4.       Compensation. Employee's compensation for the services performed under
         this Agreement shall be as follows:

                   1. Base Salary. Employee shall receive a base salary of at
         least Two Hundred Forty Thousand and No/100 Dollars ($240,000.00) per
         year for the Term of this Agreement ("Base Salary"). A performance
         review will be conducted annually.

                   2. Bonus Salary. Employee shall receive bonus salary ("Bonus
         Salary") within 90 days after each of Employers's fiscal years during
         the Term of this Agreement of up to $200,000 based on the following
         calculation: $50,000 if ValueVision obtains an operating profit equal
         to at least 1% of net sales, an additional $50,000 if ValueVision
         obtains a net
<PAGE>   2
         operating profit of at least 2% of net sales, an additional $50,000 if
         ValueVision obtains a net operating profit of at least 3% of net sales,
         and an additional $50,000 if ValueVision obtains a net operating profit
         of at least 4% of net sales unless prior to such date, Employee's
         employment shall be terminated pursuant to Sections 6.c. or 6.d.
         hereof. The first $50,000 of the Bonus Salary shall be guaranteed for
         each year during the Term. Notwithstanding the foregoing, for
         Employer's fiscal year ending January 31, 2000, no Bonus Salary shall
         be payable. In addition, Employee shall be entitled to a signing bonus
         of $50,000 once he has commenced working for Employer (the "Signing
         Bonus").


                  c. Automobile Allowance. Employer shall pay Employee a
         monthly automobile allowance of $500.00 per month ("Auto Allowance").

                  d. Moving Expenses. Employer shall pay for the normal
         household moving expenses associated with Employee's move to
         Minneapolis ("Moving Expenses") in accordance with Employer's
         relocation expense policy previously provided to Employee.


5.       Other Benefits During the Employment Period.

                   1. Employee shall receive all other benefits made available
         to executive officers of Employer, from time to time, at its discretion
         ("Benefits"). It is understood and agreed that Employer may terminate
         such Benefits or change any benefit programs at its sole discretion, as
         they are not contractual for the term hereof.

                   2. Employer shall reimburse Employee for all reasonable and
         necessary out-of-pocket business expenses incurred during the regular
         performance of services for Employer, including, but not limited to,
         entertainment and related expenses so long as Employer has received
         proper documentation of such expenses from Employee.

                   3. Employer shall furnish Employee with such working
         facilities and other services as are suitable to Employee's position
         with Employer and adequate to the performance of his duties under this
         Agreement.

6.       Termination of Employment.

                   1. Death. In the event of Employee's death, this Agreement
         shall terminate and Employee shall cease to receive Base Salary, Bonus
         Salary, Auto Allowance, and Benefits as of the date on which his death
         occurs, except that, Employee shall receive Bonus Salary prorated for
         the number of months to date of death.

                   2. Disability. If Employee becomes disabled such that
         Employee cannot perform the essential functions of his job, and the
         disability shall have continued for a period of more than one hundred
         twenty (120) consecutive days, then Employer may, in its sole
         discretion, terminate this Agreement and Employee shall then cease to
         receive Base Salary, Bonus Salary, Auto Allowance, and all other
         Benefits, on the date this Agreement is so terminated

                                       2
<PAGE>   3


         except that, Employee shall receive Bonus Salary prorated for
         the number of months to date of disability; provided however, Employee
         shall then be entitled to such disability, medical, life insurance, and
         other benefits as may be provided generally for disabled employees of
         Employer when payments and benefits hereunder ceases.

                   3. Voluntary Termination. In the event that Employee
         voluntarily terminates his employment, he shall cease to receive Base
         Salary, Bonus Salary, Auto Allowance, and all other Benefits as of the
         date of such termination. In addition, Employee voluntarily terminates
         his employment during the first six months of the Term (the "Signing
         Bonus Term"), Employee shall repay Employer on a pro-rata basis
         (calculated based on the remaining months in the Signing Bonus Term),
         the Signing Bonus.

                   4. Termination With Cause. Employer shall be entitled to
         terminate this Agreement and Employee's employment hereunder for Cause
         (as herein defined), and in the event that Employer elects to do so,
         Employee shall cease to receive Base Salary, Bonus Salary, Auto
         Allowance, and Benefits as of the date of such termination specified by
         Employer. In addition, Employee shall repay Employer on a pro-rata
         basis (calculated based on the remaining months in the Term), the
         Moving Expenses. For purposes of this Agreement, "Cause" shall mean:
         (i) a material act or act of fraud which results in or is intended to
         result in Employee's personal enrichment at the direct expense of
         Employer, including without limitation, theft or embezzlement from
         Employer; (ii) public conduct by Employee substantially detrimental to
         the reputation of Employer, (iii) material violation by Employee of any
         Employer policy, regulation or practice; (iv) conviction of a felony;
         or (v) habitual intoxication, drug use or chemical substance use by any
         intoxicating or chemical substance. Notwithstanding the forgoing,
         Employee shall not be deemed to have been terminated for Cause unless
         and until Employee has received thirty (30) days' prior written notice
         (a "Dismissal Notice") of such termination. In the event Employee does
         not dispute such determination within thirty (30) days after receipt of
         the Dismissal Notice, Employee shall not have the remedies provided
         pursuant to Section 6.g. of this Agreement. In addition, Employee shall
         repay Employer on a pro-rata basis (calculated based on the remaining
         months in the Term), the Moving Expenses.

                  e. By Employee for Employer Cause. Employee may terminate this
         Agreement upon thirty (30) days written notice to Employer (the
         "Employee Notice") upon the occurrences without Employee's express
         written consent, of any one or more of the following events, provided,
         however, that Employee shall not have the right to terminate this
         Agreement if Employer is able to cure such event within thirty (30)
         days (ten (10) days with regard to Subsection (ii) hereof) following
         delivery of such notice:

                     (i) Employer substantially diminishes Employee's duties
         such that they are no longer of an executive nature as contemplated by
         Section 3 hereof or

                     (ii) Employer materially breaches its obligations to pay
         Employee as provided for herein and such failure to pay is not a result
         of a good faith dispute between Employer and Employee.


                                       3
<PAGE>   4


                  f. Other. If Employer terminates this Agreement for any reason
         other than as set forth in Sections 6.a, 6.b., 6.c or 6.d. above, or if
         Employee terminates this Agreement pursuant to Section 6.e. above,
         Employer shall immediately pay Employee in a lump sum payment, an
         amount equal to Base Salary, Bonus Salary and Auto Allowance which
         would otherwise be payable until the end of the Term (collectively, the
         "Severance Payment"). In addition, Employer shall continue to provide
         Employee with Benefits until the end of the Term. For purposes of
         calculating Bonus Salary payable pursuant to this Section 6.f.,
         Employee shall receive Bonus Salary equal to the last Bonus Salary
         actually paid the Employee, prorated for the number of months to be
         covered by the Severance Payment.

                  g. Arbitration. In the event that Employee disputes a
         determination that Cause exists for terminating his employment pursuant
         to Section 6.d. of this Agreement, or Employer disputes the
         determination that cause exists for Employee's termination of his
         employment pursuant to Section 6.e of this Agreement, either such
         disputing party may, in accordance with the Rules of the American
         Arbitration Association ("AAA"), and within 30 days of receiving a
         Dismissal Notice or Employee Notice, as applicable, file a petition
         with the AAA for arbitration of the dispute, the costs thereof
         (including legal fees and expenses) to be shared equally by the
         Employer and Employee unless an order of the AAA provides otherwise.
         Such proceeding shall also determine all other items then in dispute
         between the parties relating to this Agreement, and the parties
         covenant and agree that the decision of the AAA shall be final and
         binding and hereby waive their rights to appeal thereof.


7.       Confidential Information. Employee acknowledges that the confidential
         information and data obtained by him during the course of his
         performance under this Agreement concerning the business or affairs of
         Employer, or any entity related thereto, are the property of Employer
         and will be confidential to Employer. Such confidential information may
         include, but is not limited to, specifications, designs, and processes,
         product formulae, manufacturing, distributing, marketing or selling
         processes, systems, procedures, plans, know-how, services or material,
         trade secrets, devices (whether or not patented or patentable),
         customer or supplier lists, price lists, financial information
         including, without limitation, costs of materials, manufacturing
         processes and distribution costs, business plans, prospects or
         opportunities, and software and development or research work, but does
         not include Employee's general business or direct marketing knowledge
         (the "Confidential Information"). All the Confidential Information
         shall remain the property of Employer and Employee agrees that he will
         not disclose to any unauthorized persons or use for his own account or
         for the benefit of any third party any of the Confidential Information
         without Employer's written consent. Employee agrees to deliver to
         Employer at the termination of this employment, all memoranda, notes,
         plans, records, reports, video and audio tapes and any and all other
         documentation (and copies thereof) relating to the business of
         Employer, or any entity related thereto, which he may then possess or
         have under his direct or indirect control. Notwithstanding any
         provision herein to the contrary, the Confidential Information shall
         specifically exclude information which is publicly available to
         Employee and others by proper means, readily ascertainable from public
         sources known to Employee at the time the information was disclosed or
         which is rightfully obtained from a third party, information required
         to be disclosed by law provided

                                       4

<PAGE>   5

         Employee provides notice to Employer to seek a protective order, or
         information disclosed by Employee to his attorney regarding litigation
         with Employer.

8.       Inventions and Patents. Employee agrees that all inventions,
         innovations or improvements in the method of conducting Employer's
         business or otherwise related to Employer's business (including new
         contributions, improvements, ideas and discoveries, whether patentable
         or not) conceived or made by him during the Employment Period belong to
         Employer. Employee will promptly disclose such inventions, innovations
         and improvements to Employer and perform all actions reasonably
         requested by Employer to establish and confirm such ownership.

9.       Noncompete and Related Agreements.

                   1. Employee agrees that during the Noncompetition Period (as
         herein defined), he will not: (i) directly or indirectly own, manage,
         control, participate in, lend his name to, act as consultant or advisor
         to or render services alone or in association with any other person,
         firm, corporation or other business organization for any other person
         or entity engaged in the television home shopping and infomercial
         business, any mail order or internet business that directly competes
         with Employer or any of its affiliates by selling merchandise primarily
         of the type offered in and using a similar theme as any of Employer's
         or its affiliates' catalogs or internet sites during the Term of this
         Agreement or any business which Employer (upon authorization of its
         board of directors) has invested significant research and development
         funds or resources and contemplates entering into during the next
         twelve (12) months (the "Restricted Business"), anywhere that Employer
         or any of its affiliates operates during the Term of this Agreement
         within the continental United States (the "Restricted Area"); (ii) have
         any interest directly or indirectly in any business engaged in the
         Restricted Business in the Restricted Area other than Employer
         (provided that nothing herein will prevent Employee from owning in the
         aggregate not more than one percent (1%) of the outstanding stock of
         any class of a corporation engaged in the Restricted Business in the
         Restricted Area which is publicly traded, so long as Employee has no
         participation in the management or conduct of business of such
         corporation), (iii) induce or attempt to induce any employee of
         Employer or any entity related to Employer to leave his, her or their
         employ, or in any other way interfere with the relationship between
         Employer or any entity related to Employer and any other employee of
         Employer or any entity related to Employer, or (iv) induce or attempt
         to induce any customer, supplier, franchisee, licensee, other business
         relation of any member of Employer or any entity related to Employer to
         cease doing business with Employer or any entity related to Employer,
         or in any way interfere with the relationship between any customer,
         franchisee or other business relation and Employer or any entity
         related to Employer, without the prior written consent of Employer. For
         purposes of this Agreement, "Noncompetition Period" shall mean the
         period commencing as of the date hereof and ending on the last day of
         the twelfth (12th) month following the Employment Period.

                   2. If, at the time of enforcement of any provisions of
         Section 9, a court of competent jurisdiction holds that the
         restrictions stated therein are unreasonable under

                                       5
<PAGE>   6

         circumstances then existing, the parties hereto agree that the maximum
         period, scope or geographical area reasonable under such circumstances
         will be substituted for the stated period, scope or area.

                   3. Employee agrees that the covenants made in this Section 9
         shall be construed as an agreement independent of any other provision
         of this Agreement and shall survive the termination of this Agreement.

                   4. Employee represents and warrants to Employer that he is
         not subject to any existing noncompetition or confidentiality
         agreements which would in any way limit him from working in the
         television home shopping, catalog, infomercial or internet businesses,
         or from performing his duties hereunder or subject Employer to any
         liability as a result of his employment hereunder. Employee agrees to
         indemnify and hold Employer and its affiliates harmless from and
         against any and all claims, liabilities, losses, costs, damages and
         expenses (including reasonable attorneys' fees) arising as a result of
         any noncompete or confidentiality agreements applicable to Employee.

10.      Termination of Existing Agreements. This Agreement supersedes and
         preempts any prior understandings, agreements or representations,
         written or oral, by or between Employee and Employer, which may have
         related to the employment of Employee, Employee's Agreement Not to
         Compete with Employer, or the payment of salary or other compensation
         by Employer to Employee, and upon this Agreement becoming effective,
         all such understandings, agreements and representations shall terminate
         and shall be of no further force or effect.

11.      Specific Performance. Employee and Employer acknowledge that in the
         event of a breach of this Agreement by either party, money damages
         would be inadequate and the nonbreaching party would have no adequate
         remedy at law. Accordingly, in the event of any controversy concerning
         the rights or obligations under this Agreement, such rights or
         obligations shall be enforceable in a court of equity by a decree of
         specific performance. Such remedy, however, shall be cumulative and
         nonexclusive and shall be in addition to any other remedy to which the
         parties may be entitled.

12.      Sale, Consolidation or Merger. In the event of a sale of the stock, or
         substantially all of the stock, of Employer, or consolidation or merger
         of Employer. with or into another corporation or entity, or the sale of
         substantially all of the operating assets of Employer to another
         corporation, entity or individual, Employer may assign its rights and
         obligations under this Agreement to its successor-in-interest and such
         successor-in-interest shall be deemed to have acquired all rights and
         assumed all obligations of Employer hereunder.

13.      Stock Options. Employee is being granted non-qualified stock options
         for 200,000 shares of ValueVision International, Inc. common stock
         ("Stock Options") with an exercise price equal to the per share closing
         price of Employer's common stock on the last trading date immediately
         preceeding the date hereof, subject to the provisions thereof and
         exercisable at the time or times established by the stock option
         agreement representing the Stock Options

                                       6
<PAGE>   7


         (the "Stock Option Agreement"). The Stock Options vest in equal amounts
         as follows: one-third on the date of grant, one-third on the first
         anniversary of the date of grant, and one-third on the second
         anniversary of the date of grant. All such Stock Options shall
         automatically vest upon a termination of this Agreement prior to the
         end of the Term (unless pursuant to Sections 6.c or 6.d.).

14.      No Offset - No Mitigation. Employee shall not be required to mitigate
         damages under this Agreement by seeking other comparable employment.
         The amount of any payment or benefit provided for in this Agreement,
         including welfare benefits, shall not be reduced by any compensation or
         benefits earned by or provided to Employee as the result of employment
         by another employer.

15.      Waiver. The failure of either party to insist, in any one or more
         instances, upon performance of the terms or conditions of this
         Agreement shall not be construed as a waiver or relinquishment of any
         right granted hereunder or of the future performance of any such term,
         covenant or condition.

16.      Attorney's Fees. In the event of any action for breach of, to enforce
         the provisions of, or otherwise arising out of or in connection with
         this Agreement, the prevailing party in such action, as determined by a
         court of competent jurisdiction in such action, shall be entitled to
         receive its reasonable attorney fees and costs from the other party. If
         a party voluntarily dismisses an action it has brought hereunder, it
         shall pay to the other party its reasonable attorney fees and costs.

17.      Notices. Any notice to be given hereunder shall be deemed sufficient if
         addressed in writing, and delivered by registered or certified mail or
         delivered personally: (I) in the case of Employer, to Employer's
         principal business office; and (ii) in the case of Employee, to his
         address appearing on the records of Employer, or to such other address
         as he may designate in writing to Employer.

18.      Severability. In the event that any provision shall be held to be
         invalid or unenforceable for any reason whatsoever, it is agreed such
         invalidity or unenforceability shall not affect any other provision of
         this Agreement and the remaining covenants, restrictions and provisions
         hereof shall remain in full force and effect and any court of competent
         jurisdiction may so modify the objectionable provisions as to make it
         valid, reasonable and enforceable.

19.      Amendment. This Agreement may be amended only by an agreement in
         writing signed by the parties hereto.

20.      Benefit. This Agreement shall be binding upon and inure to the benefit
         of and shall be enforceable by and against Employee's heirs,
         beneficiaries and legal representatives. It is agreed that the rights
         and obligations of Employee may not be delegated or assigned except as
         specifically set forth in this Agreement.

                                        7
<PAGE>   8


21.      Governing Law. This Agreement shall be governed by and construed in
         accordance with the laws of Minnesota.

         IN WITNESS WHEREOF, the parties hereto have executed or caused this
Agreement to be executed as of the day, month and year first above written.


EMPLOYER:                             VALUEVISION INTERNATIONAL, INC.


                                      By  /s/ Gene McCaffery
                                          -------------------------------------
                                          Gene McCaffery
                                            Its:   Chief Executive Officer



EMPLOYEE:                                /s/ Richard Barnes
                                         -------------------------------------
                                         Richard Barnes


                                       8

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from Value
Vision International Inc.'s consolidated balance sheet as of October 31, 1999
and consolidated statement of operations for the nine-month period ended October
31, 1999 and is qualified in its entirety by reference to such consolidated
financial statements as filed on Form 10-Q.
</LEGEND>
<MULTIPLIER> 1000
<CURRENCY> U.S. DOLLARS

<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          JAN-31-2000
<PERIOD-START>                             FEB-01-1999
<PERIOD-END>                               OCT-31-1999
<EXCHANGE-RATE>                                      1
<CASH>                                         293,888
<SECURITIES>                                    21,638
<RECEIVABLES>                                   43,759<F1>
<ALLOWANCES>                                         0
<INVENTORY>                                     22,217
<CURRENT-ASSETS>                               389,068
<PP&E>                                          13,270<F2>
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                                 427,847
<CURRENT-LIABILITIES>                           60,259
<BONDS>                                              0
                           41,553
                                          0
<COMMON>                                           373
<OTHER-SE>                                     325,007
<TOTAL-LIABILITY-AND-EQUITY>                   427,847
<SALES>                                        187,592
<TOTAL-REVENUES>                               187,592
<CGS>                                          111,988
<TOTAL-COSTS>                                  185,836
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                 40,413
<INCOME-TAX>                                    15,762
<INCOME-CONTINUING>                             24,651
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    24,651
<EPS-BASIC>                                       0.79
<EPS-DILUTED>                                     0.65
<FN>
<F1>Accounts receivable represents amounts net of allowances for doubtful
    accounts.
<F2>Property and equipment represents amounts net of accumulated depreciation.
</FN>


</TABLE>


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