<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM (A)
VALUE VISION INTERNATIONAL INC'S CONSOLIDATED BALANCE SHEET AS OF APRIL
30, 2000 AND CONSOLIDATED  STATEMENT OF OPERATIONS FOR THE THREE-MONTH PERIOD
ENDED APRIL 30, 2000 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH (B)
CONSOLIDATED FINANCIAL STATEMENTS AS FILED ON FORM 10-Q.
</LEGEND>
<MULTIPLIER> 1,000

<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          JAN-31-2001
<PERIOD-START>                             FEB-01-2000
<PERIOD-END>                               APR-30-2000
<CASH>                                          232312
<SECURITIES>                                     52222
<RECEIVABLES>                                    45308<F1>
<ALLOWANCES>                                         0
<INVENTORY>                                      21056
<CURRENT-ASSETS>                                365636
<PP&E>                                           16582<F2>
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                                  454145
<CURRENT-LIABILITIES>                            50086
<BONDS>                                              0
                            41692
                                          0
<COMMON>                                           385
<OTHER-SE>                                      361982
<TOTAL-LIABILITY-AND-EQUITY>                    454145
<SALES>                                          81001
<TOTAL-REVENUES>                                 81001
<CGS>                                            49277
<TOTAL-COSTS>                                    79496
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                   5216
<INCOME-TAX>                                      2036
<INCOME-CONTINUING>                               3180
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                      3180
<EPS-BASIC>                                        .08
<EPS-DILUTED>                                      .07
<FN>
<F1>ACCOUNTS RECEIVABLE REPRESENTS AMOUNTS NET OF ALLOWANCES FOR DOUBTFUL ACCOUNTS.
<F2>PROPERTY AND EQUIPMENT REPRESENTS AMOUNTS NET OF ACCUMULATED DEPRECIATION.
</FN>


</TABLE>



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