VALUEVISION INTERNATIONAL INC
8-K, 2000-02-08
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                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549



                                    FORM 8-K



                                 CURRENT REPORT

                     PURSUANT TO SECTION 13 OR 15(d) OF THE

                         SECURITIES EXCHANGE ACT OF 1934



                                February 7, 2000
             ------------------------------------------------------
                Date of report (date of earliest event reported)


                         VALUEVISION INTERNATIONAL, INC.
- -------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

<TABLE>
<S>                                   <C>                                   <C>
          Minnesota                              0-20243                                   41-1673770
- ------------------------------        ------------------------------        ------------------------------------------
  (State of Incorporation)              (Commission file number)              (I.R.S. Employer Identification No.)
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           6740 SHADY OAK ROAD
          MINNEAPOLIS, MINNESOTA                              55344-3433
- ------------------------------------------------         -----------------------
    (Address of principal executive offices)                   (Zip Code)


                        Telephone Number: (612) 947-5200
         -------------------------------------------------------------
              (Registrant's telephone number, including area code)


================================================================================


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Item 5.   Other events

     The Registrant's News Release dated February 7, 2000, which is filed as
Exhibit 99 to this Form 8-K, is incorporated herein by reference.

Item 7.   Financial statements and exhibits

     (c)  Exhibits

          99 News Release dated February 7, 2000.



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                                   SIGNATURES


Pursuant to the requirements of the Securities and Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned duly authorized.

Date:  February 8, 2000

                                          VALUEVISION INTERNATIONAL, INC.
                                          (Registrant)


                                          By   /s/ Dick Barnes
                                             --------------------------------
                                             Dick Barnes
                                                  Executive Vice President
                                                  and Chief Financial Officer



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                                INDEX TO EXHIBITS
Exhibit No.

99             News Release dated February 7, 2000.



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                                                                      EXHIBIT 99

   POLO RALPH LAUREN, NBC AND ITS AFFILIATED COMPANIES FORM RALPH LAUREN MEDIA
     TO BRING AMERICAN LIFESTYLE EXPERIENCE TO CONSUMERS THROUGH MULTI-MEDIA

                  COMBINES STRENGTHS OF GLOBAL POLO BRAND WITH
         POWERHOUSE INTEGRATED MEDIA COMPANIES NBC, VALUEVISION AND NBCi

     JOINT VENTURE'S FIRST CONSUMER OFFERING IS AMERICAN LIFESTYLE DESTINATION,
     POLO.COM

New York, New York - February 7, 2000 - Polo Ralph Lauren (NYSE: RL), NBC and
two of NBC's affiliated companies ValueVision International, Inc. (Nasdaq: VVTV)
and NBC Internet, Inc. (Nasdaq: NBCI) - today announced the formation of Ralph
Lauren Media, a new and separate company that will bring the Polo Ralph Lauren
American lifestyle experience to consumers via multiple media platforms,
including the Internet, broadcast, cable and print.

Ralph Lauren Media will leverage the enormous global brand equity established by
both Polo Ralph Lauren and NBC, targeting a broad demographic that both
companies share to create a new, media company. Ralph Lauren Media will provide
consumers new ways to experience Polo Ralph Lauren's American lifestyle using
the NBC family of companies' high quality content, broad-reaching distribution
platforms and online expertise.

The new Company's premier initiative will be Polo.com, a destination site
dedicated to the American lifestyle that will include original content, commerce
and a strong community component. Polo.com, is expected to launch in the fourth
quarter of 2000 and will initially include an assortment of men's, women's and
children's products across the Ralph Lauren family of brands as well as unique
gift items. Polo.com will also receive anchor shopping tenancies on NBCi's Snap
portal service. ValueVision will provide fulfillment and customer service for
the venture.

"What began as a tie 33 years ago has grown into an entire world and lifestyle
that has redefined how American style and quality is perceived. Polo has always
been in the business of selling quality products by telling stories and inviting
our consumers to be part of a dream." said Ralph Lauren, Founder, Chairman and
Chief Executive Officer of Polo Ralph Lauren. "We were the first to create
lifestyle advertisements that tell a story. We were the first to create stores
that enabled our consumers to interact with that lifestyle. Together with NBC
and its affiliated companies we are creating another first; a next generation
media company that delivers an even richer consumer experience without
boundaries."

"Polo Ralph Lauren's brands have come to define the American lifestyle for the
world," said Bob Wright, President and CEO of NBC and Chairman of NBCi. "Polo
Ralph Lauren is a terrific partner for NBC - with a very strong brand identity.
As we continue to reach our viewers through network and cable television and the
Internet, our long-term goal is to turn our television viewers into users and
then into buyers through our various related platforms - NBC, NBCi and
ValueVision. This partnership allows us to leverage our respective


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strengths to create and deliver content, community and commerce through both
traditional and new media platforms."

RALPH LAUREN MEDIA
Under the terms of the 30-year joint venture, Ralph Lauren Media will be owned
50% by Polo Ralph Lauren, 25% by NBC, 12.5% by ValueVision, 10% by NBCi and 2.5%
by CNBC.com. In exchange for their interest in Ralph Lauren Media, NBC will
contribute $110 million of television and online advertising on NBC and CNBC.com
properties, NBCi will contribute $40 million in online distribution and
promotion and ValueVision will contribute a cash funding commitment up to $50
million. Ralph Lauren Media will be based in New York City and will be headed by
Jeffrey D. Morgan, formerly worldwide publisher of Men's Health, one of the
fastest growing magazines in the world (see today's separate release). Ralph
Lauren Media's managing board will have equal representation from Polo Ralph
Lauren and NBC, including its affiliated companies.

"Polo Ralph Lauren is the most powerful lifestyle brand in the world and is best
suited to take advantage of this exciting new world of content, commerce and
community," said Jeff Morgan, President and Chief Executive Officer of Ralph
Lauren Media. "By leveraging the media and fulfillment assets of the NBC group
of companies with the Polo Ralph Lauren resources, we will translate this
incredible brand into a dominant force in both the digital and traditional
space."

POLO.COM
Polo.com will be the definitive online service to market and sell apparel,
accessories and home products bearing the Polo and Ralph Lauren brands. Ralph
Lauren Media's Polo.com products and services will have unparalleled support and
distribution through Polo Ralph Lauren's store and advertising network, NBC's
"most watched" television network and NBCi's leading presence on the Web, via
anchor shopping tenancies on NBCi's popular Snap Internet portal as well as
promotions on CNBC.com. ValueVision, the fastest growing home shopping network,
will provide all customer service, distribution and fulfillment for Ralph Lauren
Media on an exclusive basis through dedicated facilities that are being designed
to provide customers with the highest level of service. ValueVision will be
re-launched as SnapTV later this year.

POLO RALPH LAUREN'S ROLE
Polo Ralph Lauren will market Polo.com through its annual $100 million print
advertising campaign. In addition, the Company will supply its product at
initial cost of inventory and provide customer service through returns,
exchanges and personal assistance at its 27 full-line retail stores across the
United States. Excess inventory will be managed through the Company's outlet
stores.

NBC AND NBCi'S ROLE
NBC has committed to provide Polo.com $100 million in television advertising on
NBC over a five-year period, NBCi has committed $40 million in online
distribution via anchor shopping tenancies in Snap's clothing center and luxury
area, combined with related online


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marketing and promotion across all NBCi sites. CNBC.com has also committed $10
million of online advertising.

"The creation of Ralph Lauren Media represents another strong arena in which
NBCi will be able to leverage a globally recognized brand to turn media
audiences into Internet users and buyers, and will also bring our Snap portal
service into the high-end lifestyle market," said Chris Kitze, Chief Executive
Officer of NBCi. "We are proud that Polo Ralph Lauren has allied with the NBC
family to create an integrated media service to offer both branded content and
e-commerce, in a world where the Internet, traditional media and shopping models
continue to converge."

VALUEVISION INTERNATIONAL'S ROLE
ValueVision will provide fulfillment, distribution and customer service for
Polo.com by converting its existing 300,000 square foot Bowling Green, Kentucky
distribution center into a dedicated state-of-the-art facility for Polo.com.
ValueVision will also commit to provide Polo.com with up to $50 million of
capital to fund start-up costs.

"ValueVision is excited to be playing an integral role in Ralph Lauren Media,"
said Stuart Goldfarb, Vice Chairman of ValueVision. "This company builds on Polo
Ralph Lauren's legacy of creating brands of the highest quality recognized
worldwide and excellent customer service is at its core. ValueVision's
fulfillment capabilities will be a critical component driving the success of
this venture. Furthermore, Ralph Lauren Media represents the prime example of
ValueVision's core strategy-integrating dominant retail brands with leading
television, Internet, and transactional platforms."

ABOUT POLO RALPH LAUREN
Polo Ralph Lauren Corporation (NYSE: RL) is a leader in the design, marketing
and distribution of premium lifestyle products in four categories: apparel,
home, accessories, and fragrances. For more than 30 years, Polo's reputation and
distinctive image have been consistently developed across an expanding number of
products, brands and international markets. The Company's brand names, which
include, "Polo by Ralph Lauren", "Polo Sport Ralph Lauren", "Ralph Lauren
Collection", "Ralph Lauren Purple Label", "RALPH by Ralph Lauren", "Lauren by
Ralph Lauren", "Polo Jeans Co. Ralph Lauren", and "Chaps Ralph Lauren", among
others, constitute one of the world's most widely recognized families of
consumer brands. In addition, the Company acquired Club Monaco, a Canadian-based
retailer of fashion-forward styles in April 1999.

ABOUT NBC
NBC is a global media company with broadly diverse holdings. NBC owns and
operates the NBC Television Network as well as thirteen television stations. In
the United States, NBC owns CNBC, operates MSNBC in partnership with Microsoft,
and maintains equity interests in Arts & Entertainment and The History Channel.
NBC also has an equity stake in Rainbow Programming Holdings, a leading media
company with a wide array of entertainment and sports cable channels, including
the Madison Square Garden network, and ValueVision International.
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NBC is the leader among traditional media companies in Internet and new media
business. NBC owns 47 percent of NBC Internet Inc. (NBCi), serving as the media
company's exclusive Internet portal and broad-based e-commerce service. NBC also
holds equity stakes in CNET, Talk City, iVillage, Telescan, 24/7 Media, TiVo,
Wink Communications, Gemstar, Intertainer and other new media companies. Also,
together with Microsoft and Dow Jones, NBC operates CNBC/Dow Jones Business
Video, offering-video and audio-based financial news an Information to financial
professionals and institutions. Internationally, NBC owns and operates CNBC: A
Service of NBC and Dow Jones in partnership with Dow Jones & Company in Europe
and Asia. In partnership with National Geographic and Fox/BSkyB, the network
owns and operates the National Geographic Channel in Europe and Asia. Members of
the media can get more information about NBC and its programming on the NBC
Media Village Web site at www.nbcmv.com.

ABOUT VALUEVISION INTERNATIONAL, INC.
ValueVision International, Inc. owns and operates the third largest and fastest
growing home shopping network and a companion Internet shopping web site, both
which are being re-branded as SnapTV and Snap.com respectively, as part of a
wide-ranging direct e-commerce strategy the company is pursuing with NBCi. The
moves are expected to position SnapTV and NBCi as the leaders in the ongoing
convergence of television and the Internet, combining the promotional and
selling power of television with the purely digital world of e-commerce.
ValueVision, which is approximately 39.9% owned by GE Equity and NBC, offers
live programming 24 hours a day, 7 days a week. As of October 31, 1999,
approximately 31 million homes are able to receive the company's programming on
either a full-time or part-time basis. For additional information on
ValueVision, please visit the company's web site at http://www.vvtv.com.

ABOUT NBC INTERNET, INC.  (NBCi)
NBC Internet, Inc, (NBCi), a branded global integrated media company, commenced
operations in November 1999. NBCi integrates major media platforms, including
Internet, broadcast and cable television and radio, to deliver powerful ways for
partners to connect with users and customers. NBCi's flagship consumer Web site,
Snap (www.snap.com), provides a comprehensive online experience to users
worldwide via Internet search & directory, community, shopping, e-commerce,
multimedia and entertainment services across all bandwidths.

NBCi was created through the combination of Snap, XOOM.com, NBC.com, NBC
Interactive Neighborhood, VideoSeeker and a 10 percent equity stake in CNBC.com.
NBC Internet publicly trades under the ticker NBCi on The Nasdaq Stock
Market(R). NBC, a subsidiary of General Electric (NYSE: GE), holds a 47 percent
ownership stake in NBCi and brings to the venture the storied heritage of 70
years of branded media and technology innovations. NBCi is headquartered in San
Francisco and has offices in New York City, Los Angeles, Chicago and Paris,
France. For more information about NBCi and its constituent Internet services,
please see the NBCi corporate Web site at www.nbci.com.
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POLO RALPH LAUREN SAFE HARBOR
Certain statements in this presentation constitute "forward-looking statements"
within the meaning of the U.S. Private Securities Litigation reform Act of 1995.
Such forward-looking statements are based on the current expectations and
involve certain risks and uncertainties. Actual results might differ materially
from those projected in the forward-looking statements. Additional information
concerning factors that could cause actual results to materially differ from
those in the forward-looking statements is contained in the Securities and
Exchange Commission filings of the Company.

NBCi SAFE HARBOR
This press release contains statements that are forward-looking. These
statements are based on NBCi's expectations of its future results as of the date
of this press release. NBCi undertakes no obligation to update these statements
for revisions or changes after the date of this press release. Actual results
may differ materially from those projected because of a number of risks and
uncertainties, including those listed from time to time in NBC Internet Inc.'s
SEC reports, including but not limited to XOOM.com, Inc.'s Annual Report on Form
10-K for the year ended December 31, 1998; XOOM.com's Quarterly Reports on Form
10-Q for the periods ended March 31, 1999, June 30, 1999 and September 30, 1999;
and the Registration Statements on Form S-4 and Form S-1 filed by NBC Internet,
Inc, as amended. Important factors that could cause the results to differ
materially from those in any such forward-looking statements include: NBCi's
limited operating history; unpredictability of its quarter-to-quarter results;
its unproven business model and dependence an members; risks associated with its
international operations; its reliance on a network infrastructure; its
dependence on vendors and suppliers; management of its growth and expansion;
risks associated with brand development; its reliance an advertising revenue;
intense competition with other Web communities and businesses; the risks of
infringement of intellectual property rights; risks associated with
acquisitions; and reliance on strategic relationships.

VALUEVISION INTERNATIONAL SAFE HARBOR
The Private Securities Litigation Reform Act of 1995 provides a "safe harbor"
for forward-looking statements. Certain information included in this news
release contains statements that are forward-looking such as statements relating
to increased revenue and cable home distribution, the Company's future
profitability, entrance into e-commerce, the launching of the Company's Internet
initiative, SnapTV.com, the timing of the SnapTV rebranding, and the continuing
success in developing new strategic alliances (including the GE Equity and NBC
alliance). There are certain important factors, such as consumer spending and
debt levels, interest rates, competitive pressure on sales and pricing, and the
maintenance of distribution of the Company's programming that could cause
results to differ materially from those forward-looking statements. Investors
are cautioned that all forward-looking statements involve risks and uncertainty,
including the possibility that revenues and cable distribution will not
continually increase, that gross profit margins will decrease, that e-commerce
and the Company's rebranding to SnapTV will not be successful, and other
strategic alliances (including the GE Equity and NBC alliance) may not result in
increased revenues, earnings, or subscribers. For more information on the
potential factors that could affect the Company's financial results, investors
should refer to the Company's recent filings


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with the Securities, and Exchange Commission, including the Company's annual
report on Form 10-K, quarterly reports on Form 10-Q and current reports on Form
8-K.


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