<TABLE> <S> <C>
<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from (a)
ValueVision International Inc.'s consolidated balance sheet as of July 31, 2000
and consolidated statement of operations for the Six-month period ended July
31, 2000 and is qualified in its entirety by reference to such (b) Consolidated
financial statements as filed on Form 10-Q.
</LEGEND>
<MULTIPLIER> 1,000
<S> <C>
<PERIOD-TYPE> 6-MOS
<FISCAL-YEAR-END> JAN-31-2001
<PERIOD-START> FEB-01-2000
<PERIOD-END> JUL-31-2000
<CASH> 145,955
<SECURITIES> 125,967
<RECEIVABLES> 50,599<F1>
<ALLOWANCES> 0
<INVENTORY> 24,997
<CURRENT-ASSETS> 357,578
<PP&E> 22,576<F2>
<DEPRECIATION> 0
<TOTAL-ASSETS> 458,960
<CURRENT-LIABILITIES> 56,764
<BONDS> 0
385
41,761
<COMMON> 0
<OTHER-SE> 360,050
<TOTAL-LIABILITY-AND-EQUITY> 458,960
<SALES> 166,679
<TOTAL-REVENUES> 166,679
<CGS> 103,001
<TOTAL-COSTS> 162,900
<OTHER-EXPENSES> 0
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> 0
<INCOME-PRETAX> 10,184
<INCOME-TAX> 3,768
<INCOME-CONTINUING> 6,416
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> 6,416
<EPS-BASIC> .16
<EPS-DILUTED> .13
<FN>
<F1>Accounts receivable represents amounts net of allowances for doubtful accounts.
<F2>Property and equipment represents amounts net of accumulated depreciation.
</FN>
</TABLE>
