INFORMATION MANAGEMENT ASSOCIATES INC
8-K, 2000-04-12
PREPACKAGED SOFTWARE
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 8-K
                                 CURRENT REPORT

                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIE SEXCHANGE ACT OF 1934

                     Date of Report (Date of earliest event
                                   reported):
                                 April 10, 2000
                    -----------------------------------------
                     Information Management Associates, Inc.
             (Exact name of registrant as specified in its charter)

                                   Connecticut
                 (State or Other Jurisdiction of Incorporation)

         001-13211                                        06-1289928
(Commission File Number)                    (I.R.S. Employer Identification No.)

           One Corporate Drive, Suite 400, Shelton, Connecticut 06484
               (Address of Principal Executive Offices) (Zip Code)

                                 (203) 925-6800
              (Registrant's telephone number, including area code)

          (Former name or former address, if changed since last report)





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<PAGE>





ITEM 5.  OTHER EVENTS.

On April 10,  2000,  Information  Management  Associates,  Inc.  (hereafter  the
"Company" or "IMA") announced the following developments:

(a) Freefire Launch
- -------------------

The Company announced the launch of freefire inc., a wholly-owned  subsidiary of
IMA   ("freefire"),   through  which  IMA  will  provide   electronic   Customer
Relationship Management ("eCRM") software to customers. Freefire is offering its
Java-based eCRM suite free of license fees normally associated with the purchase
of enterprise application software. Today, eCRM products available from the site
include freefire Multi-Channel Management, E-mail Response, Chat, Collaboration,
Voice-Over  IP, and CTI. This suite of components is available for download from
the prototype site 24 hours a day, 7 days per week beginning  April 10, 2000. As
an initial  offer,  freefire  products  will be delivered as a bundled suite and
accrue the support fee of a single  component.  The fee  structure  for freefire
will be recurring based upon value-added product support. The full freefire site
launch is planned  for June  2000.  Based in Irvine,  CA,  freefire  is led by a
management  team with over sixteen years of proven  experience in developing and
implementing  innovative,   high  volume,  voice-based  call  center  solutions.
Freefire  employs over 100  employees and will appoint  additional  senior level
executives  during the second  quarter of 2000.  Over the past 18 months IMA has
made significant investment in the development of the freefire technologies.  In
order  to fund  the  ongoing  development  and  expansion  of the  new  freefire
business,  freefire's  management  team is engaged in  discussions  with several
outside funding resources to raise additional capital.

(b) Management Changes
- ----------------------

The Company also  announced  that Albert R.  Subbloie,  Jr. will be assuming the
role of President  and CEO of freefire and serve on its board of  directors.  He
will  continue in his  additional  roles as a board member of both IMA and IMA's
other Internet  subsidiary which he co-founded,  Buyersedge.com.  Donald Miller,
current  IMA  board   member  and  former   President   and  CEO  of   Posi-Seal
International,  Inc., has been appointed interim President and CEO of IMA as the
Company engages in a search for a full-time  replacement for Mr.  Subbloie.  Mr.
Miller will also serve as  Chairman  of IMA  replacing  Gary  Martino,  who will
remain  an  IMA  Board  member  and  will  also  continue   working  with  IMA's
Buyersedge.com inc. subsidiary that he co-founded with Mr. Subbloie.

(c) Filing of Form 10-K
- -----------------------

As  previously  reported on February 28, 2000 and  November  18,  1999,  IMA has
received a comment letter from the Securities  and Exchange  Commission  ("SEC")
regarding,  among other things, the Company's accounts receivable balances,  the
collectibility of such balances,  and the Company's revenue recognition policies
in light of such balances.  Also, as previously reported,  the Company initiated
an internal  review of certain  transactions in 1999 and certain prior quarterly
periods.

IMA is  continuing  its dialogue with the SEC in  conjunction  with the audit by
Ernst & Young LLP of the Company's  1999  financial  statements,  as well as its
internal  review,  and the  Company  does not expect that this  process  will be
completed  by the present  deadline for the filing of the  Company's  Form 10-K,
which is April 14, 2000.  The Form 10-K will be filed as soon as the process has
been completed, which is presently expected to take place in May.

NASDAQ Trading Halt
- -------------------

Following the  Company's  April 10, 2000  announcement,  the NASDAQ Stock Market
announced on the same day that trading was halted in the Company's  common stock
for  additional  information  requested  from the Company and that trading would
remain  halted  until the  Company  has fully  satisfied  NASDAQ's  request  for
additional  information.  The  Company  intends to respond  promptly to NASDAQ's
request for additional information.



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<PAGE>







Except for the  historical  information  contained in this  report,  the matters
discussed in this report are "forward-looking  statements" (as that term is used
in the Private Securities  Litigation Reform Act of 1995) that involve risks and
uncertainties  detailed  from  time to time in the  Company's  filings  with the
Securities  and Exchange  Commission  (the SEC).  In  particular,  IMA draws the
reader's  attention to the "Risk Factors"  stated in the Company's  Registration
Statement on Form S-1 dated July 30, 1997 and its accompanying  Prospectus,  the
Company's  Quarterly  Reports on Form 10-Q dated August 14,  1997,  November 14,
1997, May 15, 1998, August 14, 1998, November 14, 1998, May 17, 1999, August 16,
1999,  and November 22, 1999,  the  Company's  Annual  Report on Form 10-K dated
March 30, 1998 and March 31,  1999,  as well as to the  Company's  periodic  and
current reports as they are filed with the SEC.



                                   SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.

Date:  April 12, 2000                    INFORMATION MANAGEMENT ASSOCIATES, INC.


                                         By:   /s/ John A. Piontkowski
                                             -----------------------------------
                                               Name:  John A. Piontkowski
                                               Title: Chief Financial Officer





NY/274402.1



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