JETFAX INC
S-3/A, 1998-07-27
COMPUTER PERIPHERAL EQUIPMENT, NEC
Previous: FRANKLIN STRATEGIC SERIES, 24F-2NT, 1998-07-27
Next: INSURED MUNICIPALS INCOME TRUST SERIES 269, 485BPOS, 1998-07-27



<PAGE>    1


   As filed with the Securities and Exchange Commission on July 24, 1998
                                               Registration No. 333-58993     
=============================================================================
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549
                            ------------------
                        PRE-EFFECTIVE AMENDMENT No. 1
                                 FORM S-3
                          REGISTRATION STATEMENT
                                   Under
                        THE SECURITIES ACT OF 1933
                            ------------------
                                JETFAX, INC.
            (Exact name of registrant as specified in its charter)

     Delaware                      3577                     77-0182451
 (State or other       (Primary Standard Industrial     (I.R.S. Employer
  jurisdiction of      Classification Code Number)     Identification Number)
  incorporation or 
   organization) 
                            ------------------
                             1378 Willow Road
                      Menlo Park, California 94025
                              (650) 324-0600
(Address, including zip code, and telephone number, including area code, of 
registrant's principal executive offices)

                            ------------------

                           MR. ALLEN K. JONES
                        Chief Financial Officer
                              JETFAX, INC.
                            1378 Willow Road
                     Menlo Park, California 94025
                            (650) 324-0600
(Name, address, including zip code, and telephone number, including area 
code, of agent for service)
                            ------------------
                                 Copy to:
                          PATRICK A. POHLEN, ESQ.
                            COOLEY GODWARD LLP
                           Five Palo Alto Square
                            3000 El Camino Real
                     Palo Alto, California 94306-2155
                             (650) 843-5000
                            ------------------

         Approximate date of commencement of proposed sale to public:
As soon as practicable after this Registration Statement becomes effective.
                            ------------------
     If any of the securities being registered on this Form are to be offered 
on a delayed or continuous basis pursuant to Rule 415 under the Securities 
Act of 1933, other than securities offered only in connection with dividend 
or interest reinvestment plans, check the following box. [x] 
     If this Form is filed to  register  additional  securities  for an 
offering pursuant to Rule 462(b) under the Securities Act, please check the 
following box and list the Securities Act registration statement number of 
the earlier effective registration statement for the same offering. [ ] 
     If this Form is to be a  post-effective  amendment  filed  pursuant to 
Rule 462(c) under the Securities Act, check the following box and list the 
registration statement of the earlier effective registration statement for 
the same offering. [ ] 
     If the delivery of the  prospectus  is expected to be made pursuant to 
Rule 434, please check the following box.  [ ] 

The Registrant hereby amends this Registration Statement on such date or 
dates as may be necessary to delay its effective date until the Registrant 
shall file a further amendment which specifically states that this 
Registration Statement shall thereafter become effective in accordance with 
Section 8(a) of the Securities Act of 1933 or until the Registration 
Statement shall become effective on such date as the Commission, acting 
pursuant to said Section 8(a), may determine. 



<PAGE>    2




                 Subject to completion, dated July 24, 1998

Information contained herein is subject to completion or amendment.  A 
registration statement relating to these securities has been filed with the 
Securities and Exchange Commission.  These securities may not be sold nor may 
offers to buy be accepted prior to the time the registration statement 
becomes effective.  This prospectus shall not constitute an offer to sell or 
the solicitation of an offer to buy nor shall there be any sale of these 
securities in any State in which such offer, solicitation or sale would be 
unlawful prior to registration or qualification under the securities laws of 
any such State.


PROSPECTUS                     1,634,216 Shares

                                 JETFAX, INC.

                                 Common Stock

                              ------------------

     This Prospectus relates to an aggregate of 1,634,216 shares (the 
"Shares") of common stock, $.01 par value (the "Common Stock"), (i) 899,984 
of which ("the Reorganization Shares") were issued by JetFax, Inc., a 
Delaware corporation (the "Company"), on December 5, 1997 in connection with 
the Company's merger with DocuMagics, Inc., a California corporation, (ii) 
388,500 of which (the "Warrant Shares") are issuable by the Company pursuant 
to the exercise of a warrant to purchase Common Stock (the "Warrant"), and 
(iii) 345,732 of which were issued upon conversion of the Company's Series E 
Preferred Stock and continue to be held by an affiliate of the Company.  The 
Shares are being offered for sale from time to time by the selling 
securityholders named in this Prospectus (the "Selling Securityholders").

     The Selling Securityholders, directly or through agents, broker-dealers 
or underwriters, may sell the Common Stock offered hereby from time to time 
on terms to be determined at the time of sale, in transactions on the Nasdaq 
National Market or in privately negotiated transactions, or a combination of 
such methods of sale, at prices related to such prevailing market prices or 
at negotiated prices.  Selling Securityholders may effect such transactions 
by selling the Shares to or through broker-dealers, and such broker-dealers 
may receive compensation in the form of discounts, concessions or commissions 
from the Selling Securityholders or the purchasers of the Shares for whom 
such broker-dealers may act as agent or to whom they sell as principal or 
both (which compensation to a particular broker-dealer might be in excess of 
customary commissions.)   The Selling Securityholders and any agents, broker-
dealers or underwriters that participate in the distribution of the Common 
Stock may be deemed to be "underwriters" within the meaning of the Securities 
Act of 1933, as amended (the "Securities Act"), and any commission received 
by them and any profit on the resale of the Common Stock purchased by them 
may be deemed to be underwriting discounts or commissions under the Act.  See 
"Selling Securityholders" and "Plan of Distribution."  

     The Common  Stock is traded on the Nasdaq  National  Market  under the 
symbol "JTFX." On July 22, 1998, the closing sale price for the Common Stock 
was $4.19 per share. 

THIS OFFERING INVOLVES A HIGH DEGREE OF RISK.  SEE "RISK FACTORS" BEGINNING 
ON PAGE 3.

THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES
   AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS
     THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
        COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF THIS
           PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS
                           A CRIMINAL OFFENSE.

     No underwriting commissions or discounts will be paid by the Company in 
connection with this offering. Estimated expenses payable by the Company in 
connection with this offering are $22,169.42.   The aggregate proceeds to the 
Selling Security holders from the sale of the Shares will be the purchase 
price of the Shares sold less the aggregate agents' commissions and 
underwriters' discounts, if any, and other expenses of issuance and 
distribution not borne by the Company.  The exercise price of the Warrant is 
$2.75 per share payable to the Company.  The Company will receive all of the 
proceeds from the exercise of the Warrant but will not receive any proceeds 
from the sale of the Warrant Shares.

     The Company has agreed to indemnify the Selling Securityholders and 
certain other persons against certain liabilities, including certain 
liabilities under the Securities Act.

July __, 1998.




                                      1

<PAGE>     3

    
No person is authorized in connection with any offering made hereby to 
give any information or to make any representation not contained or 
incorporated by reference in this Prospectus, and any information or 
representation not contained or incorporated herein must not be relied upon as 
having been authorized by the Company.  This Prospectus does not constitute an 
offer to sell, or a solicitation of an offer to buy, by any person in any 
jurisdiction in which it is unlawful for person to make such offer or 
solicitation.  Neither the delivery of this Prospectus at any time nor any 
sale made hereunder shall, under any circumstances, imply that the information 
herein is correct as of any date subsequent to the date hereof.



                           AVAILABLE INFORMATION

     The Company is subject to the information reporting requirements of the 
Securities Exchange Act of 1934, as amended (the "Exchange Act"), and in 
accordance therewith files reports, proxy statements and other information 
with the Securities and Exchange Commission (the "SEC").  Such reports, proxy 
statements and other information may be inspected and copied at the public 
reference facilities maintained by the SEC at Room 1024, Judiciary Plaza, 450 
Fifth Street, N.W., Washington, D.C. 20549, and at the SEC's regional offices 
located at Seven World Trade Center, Suite 1300, New York, New York 10048, 
and at Citicorp Center, 500 West Madison Street, Suite 1400, Chicago, 
Illinois 60661-2511. Copies of such material may be obtained by mail from the 
Public Reference Section of the SEC at Judiciary Plaza, 450 Fifth Street, 
N.W., Washington, D.C. 20549, at prescribed rates.  The SEC also maintains a 
Web site that contains reports, proxy and information statements and other 
information regarding registrants that file electronically with the SEC at 
the address http://www.sec.gov.  The Company's Common Stock is listed on the 
Nasdaq National Market, and such reports, proxy statements and other 
information can also be inspected and copied at the offices of The Nasdaq 
Stock Market, 1735 K Street, N.W., Washington  DC  20006.

                           ADDITIONAL INFORMATION

     The Company has filed with the SEC a registration statement on Form S-3 
(herein referred to, together with all amendments and exhibits, as the 
"Registration Statement") under the Securities Act.  This Prospectus does not 
contain all of the information set forth in the Registration Statement, 
certain parts of which are omitted in accordance with the rules and 
regulations of the SEC.  For further information, reference is hereby made to 
the Registration Statement.  Copies of the Registration Statement and the 
exhibits and schedules are available as described above. 

                     DOCUMENTS INCORPORATED BY REFERENCE

The following documents of the Company filed with the  SEC under the Exchange 
Act are incorporated by reference in this Prospectus: 

  A.   The Company's Annual Report on Form 10-K for the year ended January 3,
       1998;

  B.   The Company's Quarterly Report on Form 10-Q for the quarterly period
       ended April 4, 1998; 

  C.   The Company's amended Quarterly Report on Form 10-Q/A for the
       quarterly period ended April 4, 1998;

  D.   The Company's Current Report on Form 8-K/A filed on February 20, 
       1998; and 

  E.   The  description of the Common Stock contained in the Company's 
       Registration Statement on Form 8-A, filed May 12, 1997.

     All documents filed by the Company pursuant to Sections 13(a), 13(c), 14 
or 15(d) of the Exchange Act after the date of this Prospectus and prior to 
the termination of the offering shall be deemed to be incorporated by 
reference herein and to be a part hereof from the date of filing of such 
documents.  Any statement contained in this Prospectus or in a document 
incorporated or deemed to be incorporated by reference herein shall be deemed 
to be modified or superseded for purposes of this Prospectus to the extent 
that a statement contained herein or in any subsequently-filed document which 
also is or is deemed to be incorporated by reference herein modifies or 
supersedes such statement.  Any such statement so modified or superseded 
shall not be deemed, except as so modified or superseded, to constitute a 
part of this Prospectus.

     The Company will provide without charge to each person, including any 
beneficial owner, to whom this Prospectus is delivered, upon written or oral 
request of such person, a copy of any and all of the documents that have been 
incorporated by reference


                                      2

<PAGE>    4


herein (not including exhibits to such documents unless such exhibits are 
specifically incorporated by reference herein or into such documents).  Such 
request may be directed to JetFax, Inc., Attention: Chief Financial Officer, 
1378 Willow Road, Menlo Park, California 94025, telephone (650) 324-0600.


                                       3

<PAGE>    5

                         FORWARD LOOKING STATEMENTS

     This Prospectus may contain forward-looking statements which involve 
risks and uncertainties.  When used in this Prospectus, the words 
"anticipate," "believe," "estimate," and "expect" and similar expressions as 
they relate to the Company or its management are intended to identify such 
forward-looking statements.  The Company's actual results, performance, or 
achievements could differ materially from the results expressed in, or 
implied by, these forward-looking statements as a result of certain factors 
including those discussed in "Risk Factors."

                                THE COMPANY

     The Company was incorporated in Delaware in August 1988 and since that 
time has engaged in the development, manufacture and sale of its branded 
multifunction products (''MFPs'') which consist of electronic office devices 
that combine print, fax, copy and scan capabilities in a single unit.  The 
Company has also entered into agreements with manufacturers ("OEMs") of MFPs 
for the customization and integration of the Company's embedded system 
technology and desktop software in several OEM products. 

                                RISK FACTORS

     An investment in the shares being offered hereby involves a high degree 
of risk.  Prospective investors should carefully consider the following risk 
factors, in addition to other information contained or incorporated by 
reference in this Prospectus, in evaluating an investment in the shares of 
Common Stock offered hereby.
History of Operating Losses; Accumulated Deficit 

     The Company has experienced annual net losses since inception. The 
Company's historical losses and certain preferred stock dividends have 
resulted in an accumulated deficit of approximately $29.0 million as of March 
31, 1998. There can be no assurance that the Company will achieve 
profitability on a quarterly or annual basis in the future. 

Potential Fluctuations in Quarterly Results 

     The Company in the past has experienced, and in the future may 
experience, significant fluctuations in quarterly operating results that have 
been or may be caused by many factors including: the timing of introductions 
of new products or product enhancements by the Company, its OEMs and their 
competitors; initiation or termination of arrangements between the Company 
and its existing and potential significant OEM customers or dealers and 
distributors; the size and timing of and fluctuations in end user demand for 
the Company's branded products and OEM products incorporating the Company's 
technology; inventories of the Company's branded products or products 
incorporating the Company's technology carried by the Company, its 
distributors or dealers, its OEMs or the OEMs' distributors that exceed 
current or projected end user demand; the phase-out or early termination of 
the Company's branded products or OEM products incorporating the Company's 
technology; the amount and timing of development agreements, one-time 
software licensing transactions and recurring licensing fees; non-performance 
by the Company, its suppliers or its OEM or other customers pursuant to their 
plans and agreements; seasonal trends; competition and pricing; customer 
order deferrals and cancellations in anticipation of new products or product 
enhancements; industry and technology developments; changes in the Company's 
operating expenses; software and hardware defects; product delays or product 
quality problems; currency fluctuations; and general economic conditions. The 
Company expects that its operating results will continue to fluctuate 
significantly as a result of these and other factors. A substantial portion 
of the Company's operating expenses is related to personnel, development of 
new products, marketing programs and facilities. The level of spending for 
such expenses cannot be adjusted quickly and is based, in significant part, 
on the Company's expectations of future revenues and anticipated OEM 
commitments. If such commitments do not result in revenues or operating 
expenses are significantly higher, the Company's business, financial 
condition and results of operations will be adversely affected, which could 
have a material adverse effect on the price of the Company's Common Stock. 

     Furthermore, the Company has often recognized a substantial portion of 
its revenues in the last month of a quarter, with such revenues frequently 
concentrated in the last weeks or days of a quarter. The Company's branded 
products are primarily sold through dealers, and such dealers often place 
orders for products at or near the end of a quarter. As a result, because one 
or more key orders that are scheduled to be booked and shipped at the end of 
a quarter may be delayed until the beginning of the next quarter or 
cancelled, revenues for future quarters are not predictable with any 
significant degree of




                                       4

<PAGE>    6

accuracy. For these and other reasons, the Company believes that period-to-
period comparisons of its results of operations are not necessarily 
meaningful and should not be relied upon as indicators of future performance. 
It is likely that in future quarters, the Company's operating results, from 
time to time, will be below the expectations of public market analysts and 
investors, which could have a material adverse effect on the price of the 
Company's Common Stock. 

     The accuracy of quarterly license revenues from OEMs reported by the 
Company has been, and the Company believes will continue to be, dependent on 
the timing and accuracy of product sales reports received from the Company's 
OEMs. These reports are provided only on a quarterly basis (which may not 
coincide with the Company's quarter) and are subject to delay and potential 
revision by the Company's OEMs. Therefore, the Company is required to 
estimate all of the recurring license revenues from OEMs for each quarter. As 
a result, the Company will record an estimate of such revenues prior to 
public announcement of the Company's quarterly results. In the event the 
product sales reports received from the Company's OEMs are delayed or 
subsequently revised, the Company may be required to restate its recognized 
revenues or adjust revenues for subsequent periods, which could have a 
material adverse effect on the Company's business, financial condition and 
results of operations and the price of the Company's Common Stock. 

Dependence on the MFP Market

     The market for MFPs is relatively new and rapidly evolving. The 
Company's future success is dependent to a significant degree upon broad 
market acceptance of the type of MFPs on which the Company is focusing its 
development efforts. This success will be dependent in part on the ability of 
the Company and its OEM customers to develop MFPs that provide the 
functionality, performance, speed and connectivity demanded by the market at 
acceptable price points and to convince end users to broadly adopt MFPs for 
office and home office use. There can be no assurance that the market for 
MFPs will continue to develop, that the Company and its OEM customers will be 
successful in developing MFPs that gain broad market acceptance, that the 
Company will be able to offer in a timely manner its embedded system 
technology, branded products or desktop software or that the Company's OEM 
customers will choose the Company's technology for use in their MFPs. The 
failure of any of these events to occur would have a material adverse effect 
on the Company's business, financial condition and results of operations. 

Risks Associated with Change in Focus of the Company's Business

     The Company has historically focused primarily on the development, 
manufacture and sale of its branded MFPs and currently derives a substantial 
portion of its revenues from the sale of its branded MFPs. The Company 
expects that its revenue growth will be dependent, in part, on increased 
licensing of the Company's embedded system technology and desktop software 
products. However, there can be no assurance that the Company will realize 
growth in revenues from sales and licensing of its embedded system technology 
or desktop software. If such growth in revenues does not occur and if 
revenues from the sale of the Company's branded MFPs were not to continue at 
past growth rates, due either to a change in the Company's deployment of 
resources or otherwise, it could have a material adverse effect on the 
Company's business, financial condition and results of operations. 

Risks Associated with Increased Focus on PC Software Business

     The Company expects that its business, financial condition and results 
of operations will be more dependent on sales of its PC software for JetSuite 
MFP desktop and PaperMaster personal document handling, which will be sold 
both separately and bundled with the Company's branded products and embedded 
system technology. The Company's on-going ability to develop its MFP desktop 
software products business will depend upon several factors, including, but 
not limited to, the commercial acceptance of the Company's MFP desktop 
software products, upgrades and add-on software products, the ability of the 
Company's personnel and distribution channels to sell and support MFP desktop 
software products and the Company's ability to continue to integrate the 
recent acquisition of DocuMagix, Inc. into the Company. Because the market 
for MFP desktop software products is new and emerging, there can be no 
assurance that a significant market, if any, will develop for sales of the 
Company's MFP desktop software products, or for sales of upgrades and add-on 
software products, and such a failure would likely have a material adverse 
effect on the Company's MFP desktop software products business. There can be 
no assurance that the Company's PC software products business will be 
successful. Any failure by the Company to develop a successful PC software 
products business would have a material adverse effect on the Company's 
business, financial condition and results of operations. 



                                      5

<PAGE>    7



Dependence on Dealers and Distributors

     The Company has derived a substantial portion of its revenues from sales 
of its branded MFPs through dealers and distributors. The Company expects 
that sales of these products through its dealers and distributors will 
continue to account for a substantial portion of its revenues for the 
foreseeable future. The Company currently maintains distribution 
relationships with dealers associated with IKON Office Solutions (formerly 
Alco Standard), a national group of office equipment dealers (''IKON''). The 
Company has also derived substantial sales to A. Messerli AG (''Messerli''), 
one of the Company's office equipment dealers located in Switzerland. Each of 
the Company's dealers and distributors can cease marketing the Company's 
products with limited notice and with little or no penalty. There can be no 
assurance that the Company's dealers and distributors will continue to offer 
the Company's products or that the Company will be able to recruit additional 
or replacement dealers and distributors. The loss of one or more of the 
Company's major dealers and distributors could have a material adverse effect 
on the Company's business, financial condition and results of operations. The 
Company's dealers and distributors also offer competitive products 
manufactured by third parties. There can be no assurance that the Company's 
dealers and distributors will give priority to the marketing of the Company's 
products as compared to its competitors' products. Any reduction or delay in 
sales of the Company's products by its dealers and distributors could have a 
material adverse effect on the Company's business, financial condition and 
results of operations. 

Dependence on OEMs

     The Company has derived a significant portion of its revenues from 
licensing of its embedded system technology and software and from development 
services to OEMs. The Company currently has OEM relationships with Hewlett-
Packard Company (''Hewlett-Packard''), Oki Data Corporation (''Oki Data''), 
and Samsung Electronics Corporation (''Samsung''). The Company anticipates 
that a significant portion of its revenues will be derived from OEMs in the 
future and that the Company's revenues will be increasingly dependent upon, 
among other things, the ability and willingness of OEMs to timely develop and 
promote MFPs that incorporate the Company's technology. The  ability and 
willingness of these OEMs to do so is based upon a number of factors, such as 
the timely development by the Company and the OEMs of new products with 
additional functionality, increased speed and enhanced performance at 
acceptable prices to end users; development costs of the OEMs; licensing and 
development fees of the Company; compatibility with emerging industry 
standards; technological advances; intellectual property issues; general 
industry competition; and overall economic conditions. Many of these factors 
are beyond the control of the Company and its OEMs. Many OEMs, including some 
of the Company's OEM customers, are concurrently developing and promoting 
MFPs that do not incorporate the Company's technology. In such cases, the 
OEMs may have profitability or other incentives to promote internal solutions 
or competing products in lieu of products incorporating the Company's 
technology. No assurance can be given as to the ability or willingness of the 
Company's OEMs to continue developing, marketing and selling products 
incorporating the Company's technology.  The loss of any of the Company's 
significant OEMs could have a material adverse effect on the Company's 
business, financial condition and results of operations. 

Risks Associated with Technological Change

     The market for the Company's products and services is characterized by 
rapidly changing technology, evolving industry standards and needs, and 
frequent new product introductions. The Company currently derives all of its 
revenues from the sale of its branded MFPs and related consumables, the 
licensing of its technology and software, and the provision of related 
development services. The Company anticipates that these sources of revenues 
will continue to account for substantially all of its revenues for the 
foreseeable future. The market expects the Company and its OEMs to develop 
and release, in a regular and timely manner, new MFPs with better performance 
and improved features at competitive price points. As the complexity of 
product development increases and the expected time-to-market continues to 
decrease, the risk and difficulty in meeting such schedules increase as well 
as the costs to the Company and its OEMs. In addition, the Company, its OEMs 
and their competitors, from time to time, may announce new products, 
capabilities or technologies that may replace or shorten the life cycles of 
the Company's branded products and software and the OEM products 
incorporating the Company's technology. The Company's success will depend on, 
among other things, market acceptance of the Company's branded products, 
software and embedded system technology and the demand for MFPs by the 
Company's OEM customers; the ability of the Company and its OEM customers to 
respond to industry changes and market demands in a timely manner; 
achievement of new design wins by the Company in the Company's development of 
its branded products as well as the OEMs' development of associated new MFPs; 
the ability of the Company and its OEM customers to reduce production costs; 
and the regular and continued introduction of new and enhanced technology, 
services and products by the Company and its OEMs on a timely and cost-
effective basis. There can be no assurance that the products and technology 
of competitors of the Company or its OEMs will not render the Company's 
branded products, technology, software or its OEMs' products noncompetitive 
or obsolete. Any failure by the Company or its OEMs to anticipate or respond 
adequately to the rapidly




                                      6

<PAGE>    8

changing technology and evolving industry standards and needs, or any 
significant delay in development or introduction of new and enhanced products 
and services, could result in a loss of competitiveness or revenues, which 
could have a material adverse effect on the Company's business, financial 
condition and results of operations. 

Reliance on Limited Product Line

     The Company has been primarily engaged in the development, manufacture 
and sale of MFPs and related technology and has derived a substantial portion 
of its revenues from sales of its branded MFPs and consumables. Dependence on 
a single product line makes the Company particularly vulnerable to the 
successful introduction of competitive products. The Company currently 
derives a substantial portion of its branded product revenues from sales of 
the Series M900. Sales of the Series M900 began shipping commercially in the 
third quarter of 1997. A reduction in demand for the Series M900, or the 
Company's failure to timely introduce its next MFP, would have a material 
adverse effect on the Company's business, financial condition and results of 
operations. 

Risks Associated with Product Development and Introduction; Product Delays

     The Company's future success is dependent to a significant degree on its 
ability to further develop its embedded system technology and software for 
MFPs in the time frame required by its OEM and other customers and to develop 
technology with the quality, speed and other specifications required by its 
OEM and other customers. The Company in the past has experienced delays in 
product development, and the Company may experience similar delays in the 
future. Prior delays have resulted from numerous factors such as changing OEM 
product specifications, delays in receiving necessary components, 
difficulties in hiring and retaining necessary personnel, difficulties in 
reallocating engineering resources and other resource limitation difficulties 
with independent contractors, changing market or competitive product 
requirements and unanticipated engineering complexity. The Company 
experienced delays in one of its development projects in the past which 
resulted in delays in receiving payment. In addition, the Company's software 
and hardware have in the past, and may in the future, contain undetected 
errors or failures that become evident upon product introduction or as 
product production volumes increase. There can be no assurance that errors 
will not be found; that the Company will not experience problems or delays in 
meeting the delivery schedules for or in the acceptance of products by the 
Company's OEMs or other customers; that there will not be problems or delays 
in shipments of the Company's branded products or OEMs' products; or that the 
Company's new products and technology will meet performance specifications 
under all conditions or for all anticipated applications. Given the short 
product life cycles in the MFP market, any delay or difficulty associated 
with new product development, introductions or enhancements could have a 
material adverse effect on the Company's business, financial condition and 
results of operations. 


Highly Competitive Industry

     The market for MFPs and related technology and software is highly 
competitive and characterized by continuous pressure to enhance performance, 
to introduce new features and to accelerate the release of new products. The 
Company's branded products compete primarily with the dominant vendors in the 
fax market, all of whom have substantially greater resources than the Company 
and include, among others, Canon Inc., Panasonic, a division of Matsushita 
Electrical Industrial Co., Ltd., Pitney Bowes Inc., Ricoh Co. Ltd., Sharp 
Electronics Corporation and Xerox. The Company also competes on the basis of 
vendor name and recognition, technology and software expertise, product 
functionality, development time and price. 

     The Company's technology, development services and software primarily 
compete with solutions developed internally by OEMs. Virtually all of the 
Company's OEMs have significant investments in their existing solutions and 
have the substantial resources necessary to enhance existing products and to 
develop future products. These OEMs have or may develop competing 
multifunction technologies and software which may be implemented into their 
products, thereby replacing the Company's proposed or current technologies, 
eliminating a need for the Company's services and products to these OEMs. The 
Company also competes with technologies, software and development services 
provided in the MFP market by other systems and software suppliers to OEMs. 
With respect to MFP embedded system technologies, the Company competes with, 
among others, Peerless Systems Corporation, Personal Computer Products, Inc. 
and Xionics Document Technologies, Inc. With respect to desktop software, the 
Company competes with, among others, Caere Corporation, Simplify Development 
Corporation, Smith Micro Software, Inc., Visioneer Inc., Wordcraft 
International and Xerox. 

     As the MFP market continues to develop, the Company expects that 
competition and pricing pressures will increase from OEMs, existing 
competitors and other companies that may enter the Company's existing or 
future markets with similar


                                      7

<PAGE>    9

or substitute products or technologies. Software solutions may also be 
introduced by competitors that are less costly or provide better performance 
or functionality. The Company anticipates increasing competition for its 
MFPs, technologies and software under development. Most of the Company's 
existing competitors, many of its potential competitors and all of the 
Company's OEMs have substantially greater financial, technical, marketing and 
sales resources than the Company. In the event that price competition 
increases, competitive pressures could cause the Company to reduce the price 
of its branded products, to reduce the amount of royalties received on new 
licenses and to reduce the fees for its development services in order to 
maintain existing business and generate additional product sales and license 
and development revenues, which could reduce profit margins and result in 
losses and a decrease in market share. No assurances can be given as to the 
ability of the Company to compete favorably with the internal development 
capabilities of its current and prospective OEM customers or with other 
third-party vendors, and the inability to do so would have a material adverse 
effect on the Company's business, financial condition and results of 
operations. 

Effect of Rapid Growth on Existing Resources; Potential Acquisitions

     The Company has grown rapidly in recent years. A continuing period of 
rapid growth could place a significant strain on the Company's management, 
operations and other resources. The Company's ability to manage its growth 
will require it to continue to invest in its operational, financial and 
management information systems, procedures and controls, and to attract, 
retain, motivate and effectively manage its employees. There can be no 
assurance that the Company will be able to manage its growth effectively and 
to successfully utilize the current management information system, and 
failure to do so would have a material adverse effect on the Company's 
business, financial condition and results of operations. 

     The Company may, from time to time, pursue the acquisition of other 
companies, assets or product lines that complement or expand its existing 
business. Acquisitions involve a number of risks that could adversely affect 
the Company's operating results, including the diversion of management's 
attention, the assimilation of the operations and personnel of the acquired 
companies, the amortization of acquired intangible assets and the potential 
loss of key employees. JetFax has no present commitments nor is it engaged in 
any discussions or negotiations with respect to possible acquisitions. No 
assurance can be given that any acquisition by the Company will not 
materially and adversely affect the Company or that any such acquisition will 
enhance the Company's business. 

Dependence on Outside Suppliers; Dependence on Sole Source Suppliers

     The Company relies on various suppliers of components for its products. 
Many of these components are standard and generally available from multiple 
sources. However, there can be no assurance that alternative sources of such 
components will be available at acceptable prices or in a timely manner. The 
Company generally buys components under purchase orders and does not have 
long-term agreements with its suppliers. Although alternate suppliers may be 
readily available for some of these components, for other components it could 
take an undetermined amount of time to qualify a replacement supplier and 
order and receive replacement components. The Company does not always 
maintain sufficient inventory to allow it to fill customer orders without 
interruption during the time that would be required to obtain an adequate 
supply of single sourced components. Although the Company believes it could 
develop other sources for single source components, no alternative source 
currently exists and the process could take several months or longer. 
Therefore, any interruption in the supply of such components could have a 
material adverse effect on the Company's business, financial condition and 
results of operations. 

     Many of the components used in the Company's products are purchased from 
suppliers located outside the United States. Foreign manufacturing facilities 
are subject to risk of changes in governmental policies, imposition of 
tariffs and import restrictions and other factors beyond the Company's 
control. There can be no assurance that United States or foreign trading 
policies will not restrict the availability of components or increase their 
cost. Any significant increase in component prices or decrease in component 
availability could have a material adverse effect on the Company's business, 
financial condition and results of operations. 

     Certain components used in the Company's products are available only 
from one source. The Company is dependent on Oki America, Inc. (''Oki 
America''), as the supplier of major components, including the printer 
engine, of the Series M900. Oki America is also a competitor of the Company. 
The Company is also dependent on American Microsystems, Inc. (''AMI'') to 
provide unique application specific integrated circuits (''ASICs'') 
incorporating the Company's imaging and logic circuitry, Motorola, Inc. 
(''Motorola'') to provide microprocessors, Pixel Magic, Inc., a subsidiary of 
Oak Technology, Inc. (''Pixel''), to provide a specialized imaging processor 
and Rockwell Semiconductor Systems (''Rockwell'') to provide modem chips. If 
Oki America, AMI, Motorola, Pixel or Rockwell were to limit or reduce the 
sale of such components to the Company, or if such suppliers were to 
experience financial difficulties or other problems which prevented them from 
supplying the Company with



                                      8

<PAGE>    10

the necessary components, it could have a material adverse effect on the 
Company's business, financial condition and results of operations. These sole 
source providers are subject to quality and performance issues, materials 
shortages, excess demand, reduction in capacity and/or other factors that may 
disrupt the flow of goods to the Company or its customers and thereby 
adversely affect the Company's business and customer relationships. Any 
shortage or interruption in the supply of any of the components used in the 
Company's products, or the inability of the Company to procure these 
components from alternate sources on acceptable terms, could have a material 
adverse effect on the Company's business, financial condition and results of 
operations. 


Dependence on Intellectual Property Rights; Risk of Infringement

     The Company's success is heavily dependent upon its proprietary 
technology. To protect its proprietary rights, the Company relies on a 
combination of copyright, trade secret and trademark laws and nondisclosure 
and other contractual restrictions. The Company has no patents or patent 
applications pending. As part of its confidentiality procedures, the Company 
generally enters into nondisclosure agreements with its employees, 
consultants, OEMs and strategic partners and limits access to and 
distribution of its designs, software and other proprietary information. 
Despite these efforts, the Company may be unable to effectively protect its 
proprietary rights and, in any event, enforcement of the Company's 
proprietary rights may be expensive. The Company's source code also is 
protected as a trade secret. However, the Company from time to time licenses 
portions of its source code and designs to OEMs and also places such source 
code and designs in escrow to be released to OEMs in certain circumstances, 
which subjects the Company to the risk of unauthorized use or 
misappropriation despite the contractual terms restricting disclosure. In 
addition, it may be possible for unauthorized third parties to copy the 
Company's products or to reverse engineer or obtain and use the Company's 
proprietary information. Further, the laws of some foreign countries do not 
protect the Company's proprietary rights to the same extent as do the laws of 
the United States. There can be no assurance that the Company's means of 
protecting its proprietary rights will be adequate or that the Company's 
competitors will not independently develop similar technology. 

     As the number of patents, copyrights, trademarks and other intellectual 
property rights in the Company's industry increases, products based on the 
Company's technology increasingly may become the subject of infringement 
claims. The Company has in the past received communications from third 
parties asserting that the Company's trademarks or products infringe the 
proprietary rights of third parties or seeking indemnification against such 
infringement. The Company is generally required to agree to indemnify its 
OEMs from third party claims asserting such infringement. There can be no 
assurance that third parties will not assert infringement claims against the 
Company or its OEMs in the future. Any such claims, regardless of merit, 
could be time consuming, result in costly litigation, cause product shipment 
delays or require the Company to enter into royalty or licensing agreements. 
Such royalty or licensing agreements, if required, may not be available on 
terms acceptable to the Company, or at all, which could have a material 
adverse effect on the Company's business, financial condition and results of 
operations. In addition, the Company may initiate claims or litigation 
against third parties for infringement of the Company's proprietary rights or 
to establish the validity of the Company's proprietary rights. Litigation to 
determine the validity of any claims, whether or not such litigation is 
determined in favor of the Company, could result in significant expense to 
the Company and divert the efforts of the Company's technical and management 
personnel from daily operations. In addition, the Company may lack sufficient 
resources to initiate a meritorious claim. In the event of an adverse ruling 
in any litigation regarding intellectual property, the Company may be 
required to pay substantial damages, discontinue the use and sale of 
infringing products, expend significant resources to develop non-infringing 
technology or obtain licenses to infringing or substituted technology. The 
failure of the Company to develop, or license on acceptable terms, a 
substitute technology could have a material adverse affect on the Company's 
business, financial condition and results of operations. 

Dependence on Key Personnel

     The Company is largely dependent upon the skills and efforts of its 
senior management, particularly Edward R. Prince, III (''Rudy Prince''), its 
President and Chief Executive Officer, and Lon Radin, its Vice President of 
Engineering, and other officers and key employees, some of whom only recently 
have joined the Company. The Company maintains key person life insurance 
policies on Rudy Prince and Lon Radin. None of the Company's officers or key 
employees, other than Michael Crandell, Vice President of Software, are 
covered by an employment agreement with the Company. The Company believes 
that its future success will depend in large part upon its ability to attract 
and retain highly skilled engineering, managerial, sales, marketing and 
operations personnel, many of whom are in great demand. Competition for such 
personnel, especially engineering, has recently increased significantly. The 
loss of key personnel or the inability to hire or retain


                                      9

<PAGE>    11


qualified personnel could have a material adverse effect on the Company's 
business, financial condition and results of operations. 

International Activities

     Revenues from sales to the Company's customers outside the United States 
account for a substantial portion of the Company's total revenues. The 
Company expects that revenues from customers located outside the United 
States may increase in both absolute dollars and as a percentage of total 
revenues in the future. The international market for the Company's branded 
products and products incorporating the Company's technology and software is 
highly competitive, and the Company expects to face substantial competition 
in this market from established and emerging companies and technologies 
developed internally by its OEM customers. Risks inherent in the Company's 
international business activities also include currency fluctuations and 
restrictions, the burdens of complying with a wide variety of foreign laws 
and regulations, including Postal, Telephone and Telegraph (''PTT'') 
regulations, longer accounts receivable cycles, the imposition of government 
controls, risks of localizing and internationalizing products to local 
requirements in foreign countries, trade restrictions, tariffs and other 
trade barriers, restrictions on the repatriation of earnings and potentially 
adverse tax consequences, any of which could have a material adverse effect 
on the Company's business, financial condition and results of operations. 
Substantially all of the Company's international sales are currently 
denominated in U.S. dollars and, therefore, increases in the value of the 
U.S. dollar relative to foreign currencies could make the Company's products 
less competitive in foreign markets. Because of the Company's international 
activities, it faces certain currency exposure and translation risks. For 
example, late in 1997 the Company established a subsidiary in Germany which 
will increase the Company's exposure to foreign exchange risk, and the 
Company purchases certain key components pursuant to purchase contracts 
denominated in foreign currency. In connection therewith, the Company has Yen 
cash deposits designated as a hedge against the firm purchases under supply 
contract. 

Dependence on Single Manufacturing Facility; Risks Related to Potential 
Disruption

     The Company's manufacturing operations are located in its facility in 
Northern California. In addition, a number of the suppliers of components for 
the Company's products and providers of outsourced assembly, upon which the 
Company relies, are located in Northern California. Since the Company does 
not currently operate multiple facilities in different geographic areas, or 
have alternative sources for many of its components or outsourced assembly, a 
disruption of the Company's manufacturing operations, or the operations of 
its suppliers, resulting from sustained process abnormalities, human error, 
government intervention or natural disasters such as earthquakes, fires or 
floods could cause the Company to cease or limit its manufacturing operations 
and consequently have a material adverse effect on the Company's business, 
financial condition and results of operations. 

Readiness for Year 2000

     The Company has and will continue to make certain investments in its 
software systems and applications to ensure the Company's information systems 
are Year 2000 compliant. The financial impact to the Company of the Company's 
Year 2000 compliance effort has not been and is not anticipated to be 
material to its financial position or results of operations in any given 
year. The Company believes that its current products are Year 2000 compliant. 
The approach of Year 2000 presents significant issues for many computer 
systems, since much of the software in use today may not accurately process 
data beyond 1999. The Company has recently implemented new information 
systems and accordingly does not anticipate any internal Year 2000 issues 
from its own information systems, databases or programs. However, the Company 
could be adversely impacted by Year 2000 issues faced by major distributors, 
suppliers, customers, vendors and financial service organizations with which 
the Company interacts. The Company is currently taking steps to address the 
impact, if any, of the Year 2000 issue on the operations of the Company. 
There can be no assurances that the Company will be able to detect all 
potential failures of the Company's and/or third parties' computer systems. A 
significant failure of the Company's or a third party's computer system could 
have a material adverse effect on the Company's business, financial condition 
and results of operations.

Shares Eligible for Future Sale; Registration Rights

     Sales of substantial amounts of Common Stock in the public market could 
have an adverse effect on the trading price of the Common Stock.  Based on 
shares outstanding as of May 11, 1998, the Company has outstanding 
approximately 11,753,405 shares of Common Stock.  Of such shares outstanding, 
approximately 7,404,768 shares are freely tradable


                                      10

<PAGE>    12

 without restriction or further registration under the Securities Act, unless 
held by "affiliates" of the Company as that term is defined in Rule 144 under 
the Securities Act.  After the registration of the 1,634,316 shares offered 
hereby, the remaining approximately 2,714,441 shares of Common Stock 
outstanding are "restricted securities" as that term is defined in Rule 144, 
and may be sold under Rule 144 subject to the holding period, volume 
limitations and other restrictions under Rule 144. 

     The Company has entered into an agreement with the Selling 
Securityholders pursuant to which the 899,984 common shares, 388,500 common 
shares issuable pursuant to the Warrant, and 345,732 common shares issued 
upon the conversion of the Series E Preferred Stock and offered hereby are 
registered for resale under the Securities Act. 


                                      11

<PAGE>   13

                               USE OF PROCEEDS

     The Company will receive all of the proceeds from the exercise of the 
Warrant but will not receive any proceeds from the sale of the Shares by the 
Selling Securityholders.  The Company anticipates that the net proceeds 
received by the Company from the exercise of the Warrant will be used for 
general corporate purposes.
                               DIVIDEND POLICY

     The Company has never declared or paid cash dividends on its Common 
Stock and intends to retain all available funds for use in the operation and 
expansion of its business.  The Company therefore does not anticipate that 
any cash dividends will be declared or paid in the foreseeable future.  In 
addition, the Company's credit facility prohibits the payment of cash 
dividends without the consent of the lender. 


                                      12

<PAGE>    14

                            SELLING SECURITYHOLDERS

     The following table sets forth certain information regarding the number 
of shares of Common Stock owned beneficially by the Selling Securityholders 
as of June 30, 1998 and the number of shares which may be offered pursuant to 
this Prospectus.  This information is based upon information provided by the 
Selling Securityholders.  The Selling Securityholders may sell all, some or 
none of their Common Stock being offered.

<TABLE>
<CAPTION>
                                    Shares
                                 Beneficially    Number of     Number of
                                Owned Prior to    Shares   Shares Owned After
                                  Offering(1)      being   Potential Offering
                               -----------------           ------------------
           Name                Number Percent(2)  Offered   Number Percent(2)
- ----------------------------   ------ ----------  -------  ------  ----------
<S>                          <C>        <C>        <C>      <C>      <C>
Bahous, Michelle L. and
 F. Joseph..................       22      *            22     --       0    
BancBoston Ventures, Inc....  252,360    2.15%     252,360     --       0    
Bronina, Lyudmila...........        4      *             4     --       0
Chen-Chi Charitable Remainder
 Unitrust DTD 7/28/93.......    3,468      *         3,468     --       0
Crowell, Gayle..............       45      *            45     --       0
DeVere, Laura...............      114      *           114     --       0
First to Market.............       45      *            45     --       0
Forman, Ed..................       13      *            13     --       0
Gallagher, Paul and
 Karen Jenkins..............      285      *           285     --       0
Hahn, Sam...................    3,657      *         3,657     --       0
LeGault, Kenn...............      167      *           167     --       0
Leung, Ka-Lai (Steve).......    8,229      *         8,229     --       0
Mariani, Glacomo............       22      *            22     --       0
Nijor, Robin S..............      137      *           137     --       0
Noling, Rick................       45      *            45     --       0
Open Market, Inc............   20,891      *        20,891     --       0
Audrey Virginia Proulx Trust
 dated 12/30/94,Virginia L.
 Boyd Trustee...............    1,545      *         1,545     --       0
Ian Forrest Seth Proulx Trust
 dated 12/30/94,Virginia L.
 Boyd, Trustee..............    1,545      *         1,545     --       0
Proulx Living Trust dated
 8/30/92, Thomas Proulx,
 Trustee....................   11,395      *        11,395     --       0
Proulx, Tom.................    5,400      *         5,400     --       0
Sam Borofsky Assoc. ........       68      *            68     --       0
Schlein, Ted................        9      *             9     --       0
U.S. Ventures  S.A. ........   17,287      *        17,287     --       0
Segal, Andy.................       45      *            45     --       0
Siebel Charitable Remainder
 Trust dated 7/27/93........    6,358      *         6,358     --       0
Sill, Igor..................      769      *           769     --       0
Silicon Valley Bancshares...    2,120      *         2,120     --       0
Skaff, George W. ...........    1,199      *         1,199     --       0
Shklar, Eugene & Faymel.....       11      *            11     --       0
Sullivan, Patrick...........    3,468      *         3,468     --       0
Tokuda, Lance...............       68      *            68     --       0
Aeneas Venture Corporation..   18,627      *        18,627     --       0
Allstate Insurance Company..   44,704      *        44,704     --       0
Allstate Life Insurance
 Company....................   14,901      *        14,901     --       0
The Agents' Pension Plan of
 Allstate Insurance Company     7,451      *         7,451     --       0
Allstate Retirement Plan....    7,451      *         7,451     --       0



                                      13

<PAGE>     15

Ameritech Pension Trust by
 State Street Bank and
 Trust Company as Trustee...    5,588      *         5,588     --       0
The Army and Air  Force
 Exchange Services 401(h)
 Plan.......................       373      *           373     --       0
Retirement Annuity Plan for
 Employees of the Army and
 Air Force Exchange Service
 Trust......................    3,725      *         3,725     --       0
Jaime Zobel de Ayala........      447      *           447     --       0
Mellon Bank, N.A. as Trustee
 for the Bell Atlantic 
 Master Trust...............   46,660      *        46,660     --       0
The John and Frances Bowes
 1997 Family Trust..........      869      *           869     --       0
Merrill Lynch-SF IRA Rollover
 A/C #270-89D38 FBO John G.
 Bowes......................      186      *           186     --       0
Carleton College............    3,725      *         3,725     --       0
Crossroads DPT Limited
 Partnership................    9,313      *         9,313     --       0
Dayton Hudson Corporation
 Retirement Fund............    7,451      *         7,451     --       0
Alexandra McMicking Ellsworth     261      *           261     --       0
Trustees of General Electric
 Pension Trust..............   37,254      *        37,254     --       0
Bankers Trust Company as
 Trustee for General Motors
 Hourly Rate Employees
 Pension Trust..............   18,627      *        18,627     --       0
Bankers Trust Company as
 Trustee for General Motors
 Salaried Employees Pension
 Trust......................   18,627      *        18,627     --       0
Rhoda H. Goldman............    1,863      *         1,863     --       0
Bankers Trust as Trustee for
 the GTE Service Corporation
 Plan for Employees'Pensions   18,627      *        18,627     --       0
Ian C.M. Hall...............      261      *           261     --       0
Joseph C.M. Hall............      447      *           447     --       0
Roderick C.M. Hall..........      447      *           447     --       0
Horsley Bridge Fund I, L.P.    37,254      *        37,254     --       0
HKP Ventures................    5,588      *         5,588     --       0
Illinois Municipal Retirement
 Fund.......................    1,863      *         1,863     --       0
Brinson Trust Company as
 Trustee of the Institutional
 Venture Capital Fund II....      447      *           447     --       0
Kroger Co. Master Retirement
 Trust......................   18,627      *        18,627     --       0
Leeway & Co. ...............   16,857      *        16,857     --       0
Consuelo Hall McHugh........      447      *           447     --       0
Bennett B. McMicking........      261      *           261     --       0
Brent L. McMicking..........      447      *           447     --       0
Henry Cameron McMicking.....      447      *           447     --       0
New York Life Insurance
 Company....................   37,254      *        37,254     --       0
Paul Capital Partners, L.P.    37,254      *        37,254     --       0
Phoenix Home Life Mutual
 Insurance Co. .............   11,176      *        11,176     --       0
Phoenix Employee Pension
 Plan Trust.................    1,863      *         1,863     --       0
The Northern Trust Company
 as Custodian for Policemen''
 Annuity & Benefit Fund-City
 of Chicago.................    3,725      *         3,725     --       0
Renselaer Polytechnic
 Institute..................    5,588      *         5,588     --       0
Trust for the Benefit of John
 N. Rosekrans, Jr. .........    1,739      *         1,739     --       0
Boston Safe Deposit & Trust
 Company as Trustee for SBC
 Master Pension Trust.......   13,039      *        13,039     --       0
Boston Safe Deposit & Trust
 Company as Trustee for SBC
 Master Pension Trust
 (Brinson) .................   14,901      *        14,901     --       0
Merrill Lynch-SF IRA Rollover
 A/C #270-88E80 FBO Edward
 Scal.......................      186      *           186     --       0
Charles M. Schulz...........    3,725      *         3,725     --       0
Board of Trustees of the
 Leland Stanford Junior
 University.................    7,451      *         7,451     --       0
Merrill Lynch-SF IRA Rollover
 A/C #270-89D63 FBO
 Douglas E. Tinker..........      186      *           186     --       0


                                      14

<PAGE>     16

Citibank, N.A. as Trustee for
 the United Technologies
 Corporation Master Trust
 as Directed by Manufacturers
 Investment Corp. ..........   14,901      *        14,901     --       0
Boston Safe Deposit & Trust
 Company as Trustee for
 the US WEST Pension Trust..   37,254      *        37,254     --       0
US Venture Pte. Ltd. .......    5,588      *         5,588     --       0
Brinson Trust Company as
 Trustee of the Venture
 Partnership Acquisition Fund   7,004      *         7,004     --       0
Maria Victoria Zobel........      261      *           261     --       0
O-S Ventures, a California
 General Partnership........    1,645      *         1,645     --       0
Jacques A. Robinson.........      164      *           164     --       0
Steven J. Simmons...........      329      *           329     --       0
Arthur Stabenow.............      164      *           164     --       0
William N. Starling.........       82      *            82     --       0
Joan Strauss................       82      *            82     --       0
Gary H. Story...............      247      *           247     --       0
Phillip R. Trapp............       82      *            82     --       0
W. M. vanCleemput...........      164      *           164     --       0
Jeffrey D. West.............      330      *           330     --       0
Lincoln Trust Company,
 Custodian #60806368 FBO
 Riley R. Willcox...........       82      *            82     --       0
BHMS Partners III...........       58      *            58     --       0
Vernon R. Anderson & Lysbeth
 W. Anderson, Trustee
 The Anderson Family Trust
 dtd July 13, 1983 as 
 Amended....................      329      *           329     --       0
Thomas R. Baruch............       82      *            82     --       0
Robert M. Berger............      164      *           164     --       0
Brody Family Trust dated
 August 15, 1986............       82      *            82     --       0
Steven Campbell.............       82      *            82     --       0
Dieter Enzmann..............       41      *            41     --       0
Susan Enzmann...............       41      *            41     --       0
Gary D. Foss................      164      *           164     --       0
Douglas J. Glader...........      115      *           115     --       0
Michael M. Goodman..........       82      *            82     --       0
Paul Hug and Livia Hug,
 as joint tenants...........       82      *            82     --       0
Scott G. McNealy............      329      *           329     --       0
Steven  C. Mendell and
 Barbara B. Mendell, Co-
 Trustees, U.T.D.
 September 13, 1996.........      164      *           164     --       0
Richard M. Moley............      330      *           330     --       0
Morse Family Trust..........       82      *            82     --       0
J. Marty O'Donohue..........       82      *            82     --       0
Masahiro Omori..............       82      *            82     --       0
Watts, Lesa M. .............       25      *            25     --       0
Wong, Henry.................        6      *             6     --       0
Ailicec International
  Enterprises Limited.......  734,232    6.05%     734,232(3)  --       0

</TABLE>

[FN]

*  less than 1%

(1)  Unless otherwise indicated below, the persons named in the table have 
sole voting and investment power with respect to all shares owned by them, 
subject to community property laws where applicable.

(2)  Applicable percentage of ownership at June 30, 1998 is based upon 
11,753,405 shares of Common Stock outstanding.  The Percentage of common 
stock beneficially owned by Ailicec International Enterprises Limited prior 
to the offering is based on the total number of shares outstanding plus the 
388,500 shares issuable upon exercise of the Warrant. Beneficial ownership is 
determined in accordance with the rules of the Securities and Exchange 
Commission and includes sole or shared voting or investment power with respect 
to shares shown as beneficially owned.

(3)  Includes 388,500 Shares issuable upon exercise of the Warrant and 
345,732 shares of Common Stock issued upon the conversion of Series E 
Preferred Stock.  The Managing Director of Ailicec International Enterprises 
Limited is a director of the Company.

</FN>

                                      15

<PAGE>    17



                            DESCRIPTION OF WARRANT

     On December 31, 1994, the Company issued the Warrant to purchase 388,500 
shares of Series E Preferred Stock to Ailicec International Enterprises 
Limited.  The Warrant may be exercised at an exercise price of $2.75 per 
share.  Upon conversion of the Company's Series E Preferred Stock into Common 
Stock, the Warrant became exercisable for an equivalent number of shares of 
Common Stock.  The Warrant contains provisions for the adjustment of the 
exercise price or the aggregate number of shares issuable upon exercise of 
the Warrant under certain circumstances, including stock dividends, stock 
splits, combinations, mergers, consolidations, recapitalizations, 
reclassifications, and sales below the exercise price. The Warrant will 
expire on October 4, 1999.

                             PLAN OF DISTRIBUTION

     One hundred eighteen Selling Securityholders received an aggregate of 
899,984 Reorganization Shares from the Company in connection with the 
Agreement and Plan of Reorganization, dated as of November 11, 1997 (the 
"Reorganization Agreement") among the Company, JF Acquisition Sub, Inc., 
DocuMagix, Inc. and the former shareholders of DocuMagix, Inc.  The Company 
agreed to register all of the Reorganization Shares pursuant to the 
Reorganization Agreement. The Company will not receive any of the proceeds 
from sales of the Reorganization Shares. The Reorganization Shares are 
"restricted securities" for purposes of the Act. 

     Ailicec International Enterprises Limited, a Hong Kong Corporation 
("Ailicec") received and continues to hold 345,732 shares of Common Stock 
pursuant to the conversion of Series E Preferred Stock issued by the Company 
to Ailicec.  The Managing Director of Ailicec is a director of the Company.  
The trading of these shares, prior to the effectiveness of this registration 
statement, is subject to the volume restrictions of Rule 144, as the holder is 
an affiliate of the Company within the meaning of such rule.  The Company 
agreed to register, under certain circumstances, all of the shares issued upon 
conversion of the Series E Preferred Stock (the "Conversion Shares").  The 
Company will not receive any of the proceeds from resale of the Conversion 
Shares.

     Ailicec also received the Warrant to purchase 388,500 shares of Series E 
Preferred Stock, which converted into a warrant to purchase an equivalent 
number of shares of common stock, pursuant to that certain Warrant to Purchase 
Stock, dated as of December 31, 1994 issued by the Company to Ailicec 
International Enterprises Limited, a Hong Kong Corporation ("Ailicec").  The 
Warrant may be exercised at an exercise price of $2.75 per share.  The Company 
agreed to register all of the Warrant Shares.  The Company will not receive 
any of the proceeds from resale of the Warrant Shares. The Warrant Shares are 
"restricted securities" for purposes of the Securities Act. 

     The shares of Common Stock may be offered by the Selling Securityholders 
from time to time to purchasers directly by the Selling Securityholders 
acting as principal for their own accounts in one or more transactions at a 
fixed price, which may be changed, or at varying prices determined at the 
time of sale or at negotiated prices. Alternatively, the Selling 
Securityholders may from time to time offer the Common Stock through 
underwriters, dealers or agents who may receive compensation in the form of 
underwriting discounts, commissions or concessions from the Selling 
Securityholders and/or the purchasers of shares for whom they may act as 
agent. In addition, the shares of Common Stock may be pledged from time to 
time by the Selling Securityholders to a lender to secure one or more loans, 
and defaults under that loan or loans may result in the pledgee acquiring 
title to some or all of the shares and selling them either directly or 
through underwriters, dealers or agents. Sales may be made on the Nasdaq 
National Market or in private transactions. In addition, any securities 
covered by this Prospectus which qualify for sale pursuant to Rule 144 may be 
sold under Rule 144 rather than pursuant to this Prospectus.

     The Selling Securityholders and any underwriters, dealers, agents or 
pledgees that participate in the distribution of the Common Stock offered 
hereby may be deemed to be underwriters within the meaning of the Act and any 
discounts, commissions or concessions received by them and any provided 
pursuant to the sale of shares by them might be deemed to be underwriting 
discounts and commissions under the Act.  In order to comply with the 
securities laws of certain states, if applicable, the Common Stock will be 
sold in such jurisdictions only through registered or licensed brokers or 
dealers. In addition, in certain states the Common Stock may not be sold 
unless it has been registered or qualified for sale or an exemption from 
registration or qualification requirements is available and is complied with.

     The Company entered into agreements with the Selling Securityholders to 
register their shares under applicable federal and state securities laws.  
The Company will pay substantially all of the expenses incident to the 
offering and sale to the public of the Common Stock offered hereby, other 
than commissions, concessions and discounts of underwriters, dealers or 
agents, if any. Such expenses (excluding such commissions and discounts, if 
any) are estimated to be approximately $22,169.42.  Such agreements provide 

                                      16
<PAGE>    18

 
for cross-indemnification of the Selling Securityholders and the Company to 
the extent permitted by law, for losses, claims, damages, and liabilities 
arising, under certain circumstances, out of any registration of the Shares.

     Under applicable rules and regulations under the Exchange Act, any 
person engaged in the distribution of the shares may not simultaneously 
engage in market making activities with respect to the Common Stock for a 
period of one business day prior to the commencement of such distribution. In 
addition and without limiting the foregoing, the Selling Shareholders will be 
subject to applicable provisions of the Exchange Act and the rules and 
regulations thereunder, including, without limitation, Regulation M. These 
provisions may limit the timing of purchases and sales of shares of Common 
Stock by the Selling Shareholder.

     A supplement to this  Prospectus  will be filed,  if required,  pursuant 
to Rule 424 under the Securities Act disclosing (a) the name of the 
participating broker-dealer(s); (b) the number of Shares involved; (c) the 
price at which such shares were sold; (d) the commissions paid or discounts 
or concessions allowed to such broker-dealer(s), where applicable; and (e) 
other facts material to the transaction, including the name and other 
information regarding the Selling Shareholder.

     The Company will maintain the  effectiveness of the Registration  
Statement until the earlier of (i) such time as all of the Shares have been 
disposed of in accordance  with the intended  methods of disposition set 
forth in the Registration Statement, (ii) the date the Common Shares are 
eligible for sale in their entirety within a three month period under Rule 
144 of the SEC (assuming compliance by  the Selling Securityholders with the 
provisions thereof)  or (iii) December 5, 1999.  In the event that any Shares 
remain unsold at the end of such period, the Company may file a post-
effective amendment to the Registration Statement for the purpose of 
deregistering the Shares.

                             LEGAL MATTERS

     The validity of the Common Stock offered hereby has been passed upon for 
the Company by Cooley Godward LLP, Palo Alto, California.

                                EXPERTS

     The financial statements of the Company and its consolidated 
subsidiaries, except DocuMagix, Inc. (for certain prior periods audited by 
other auditors described below) and the related financial statement schedule, 
as of December 31, 1997 and 1996 and for the year ended December 31, 1997, 
the nine-month period ended December 31, 1996 and the year ended March 31, 
1996, incorporated by reference in this prospectus have been audited by 
Deloitte & Touche LLP, independent auditors, as stated in their reports which
are incorporated herein by reference.

     The financial statements relating to DocuMagix Inc., incorporated in 
this Prospectus by reference to the Annual Report on Form 10-K as of June 30, 
1996, for the two years then ended have been incorporated in reliance on the 
report of PricewaterhouseCoopers LLP, independent accountants, given on the 
authority of said firm as experts in auditing and accounting.

     The financial statements of DocuMagix, Inc. as of June 30, 1997 and for 
the year then ended (consolidated with those of the Company) have been 
audited by Deloitte & Touche LLP as stated in their report incorporated 
herein by reference.  Such financial statements of the Company and its 
consolidated subsidiaries have been incorporated herein by reference in 
reliance upon the respective reports of such firms given upon their authority 
as experts in accounting and auditing.  Both of the foregoing firms are 
independent auditors.

                                      18
<PAGE>    20


     NO DEALER, SALESPERSON OR OTHER PERSON HAS BEEN AUTHORIZED TO GIVE ANY 
INFORMATION OR TO MAKE ANY REPRESENTATIONS OTHER THAN THOSE CONTAINED IN THIS 
PROSPECTUS AND, IF GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATIONS MUST 
NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED BY THE COMPANY, THE SELLING 
STOCKHOLDER OR BY ANY OTHER PERSON.  THIS PROSPECTUS DOES NOT CONSTITUTE AN 
OFFER TO SELL OR A SOLICITATION OF AN OFFER TO BUY ANY SECURITIES OTHER THAN 
THE SHARES OF COMMON STOCK OFFERED HEREBY, NOR DOES IT CONSTITUTE AN OFFER TO 
SELL OR A SOLICITATION TO BUY ANY OF THE SHARES OFFERED HEREBY TO ANY PERSON 
IN ANY JURISDICTION IN WHICH SUCH OFFER OR SOLICITATION WOULD BE UNLAWFUL OR 
TO ANY PERSON TO WHOM IT IS UNLAWFUL.  NEITHER THE DELIVERY OF THIS 
PROSPECTUS NOR ANY OFFER OR SALE MADE HEREUNDER SHALL, UNDER ANY 
CIRCUMSTANCES, CREATE ANY IMPLICATION THAT THERE HAS BEEN NO CHANGE IN THE 
AFFAIRS OF THE COMPANY OR THAT THE INFORMATION CONTAINED HEREIN IS CORRECT AS 
OF ANY TIME SUBSEQUENT TO THE DATE HEREOF.

                             -----------------

                             TABLE OF CONTENTS

<TABLE>
<CAPTION>
                                                                       Page
                                                                       ----
<S>                                                                  <C>
Available Information ..............................................     2
Additional Information .............................................     2
Documents Incorporated by Reference .................................     2
Forward Looking Statements .........................................     3
The Company ........................................................     3
Risk Factors .......................................................     3
Use of Proceeds ....................................................    11
Dividend Policy ....................................................    11
Selling Securityholders ............................................    12
Description of Warrant .............................................    15
Plan of Distribution ...............................................    15
Legal Matters ......................................................    16
Experts ............................................................    16

</TABLE>

                                      19
<PAGE>    21


                                 PART II


                   INFORMATION NOT REQUIRED IN PROSPECTUS
<TABLE>
<CAPTION>

Item 14. Other Expenses of Issuance and Distribution

<S>                                                            <C>
        Securities and Exchange Commission registration fee...  $  2,169.42
        Legal fees and expenses...............................  $ 10,000.00
        Accountants' fees.....................................  $  8,000.00
        Miscellaneous.........................................  $  2,000.00

            Total.............................................  $ 22,169.42
</TABLE>

     The foregoing items, except for the Securities and Exchange Commission 
registration fee, are estimated.

Item 15. Indemnification of Directors and Officers

     As permitted by the Delaware General Corporation Law, the Company has 
included in its Certificate of Incorporation  a provision to eliminate the 
personal liability of its directors for monetary damages for breach or 
alleged breach of their fiduciary duties as directors, subject to certain 
exceptions.  In addition, the Bylaws of the Company provide that the Company 
is required to indemnify its officers and directors under certain 
circumstances, including those circumstances in which indemnification would 
otherwise be discretionary, and the Company is required to advance expenses 
to its officers and directors as incurred in connection with proceedings 
against them for which they may be indemnified.  The Company has entered into 
indemnification agreements with its officers and directors containing 
provisions that are in some respects broader than the specific 
indemnification provisions contained in the Delaware General Corporation Law.  
The indemnification agreements may require the Company, among other things, 
to indemnify such officers and directors against certain liabilities that may 
arise by reason of their status or service as directors or officers (other 
than liabilities arising from willful misconduct of a culpable nature), to 
advance expenses incurred as a result of any proceeding against them as to 
which they could be indemnified and to obtain directors' and officers' 
insurance if available on reasonable terms.  At present, the Company is not 
aware of any pending or threatened litigation or proceeding involving a 
director, officer, employee or agent of the Company in which indemnification 
would be required or permitted.  The Company believes that its charter 
provisions and indemnification agreements are necessary to attract and retain 
qualified persons as directors and officers.


                                     II-1

<PAGE>    22


Item 16.  Exhibits

<TABLE>
<CAPTION>

 Exhibit No.                      Description
 -----------  -----------------------------------------------------------
<S>         <C>
     5.1     Opinion of Cooley Godward LLP
     23.1    Consent of Independent Auditors
     23.2    Consent of Independent Accountants
     23.3    Consent of Cooley Godward LLP. Reference is made to Exhibit 5.1.
     24.1*   Power of Attorney.

     *   As previously filed.
</TABLE>

Item 17.    Undertakings

     (a)     The undersigned Registrant hereby undertakes:

      1.     To file, during any period in which offers or sales are being 
made, a post-effective amendment to this Registration Statement:

             (i)     To include any prospectus required by Section 10(a)(3) 
of the Securities Act of 1933;

             (ii)     To reflect in the  prospectus any facts or events 
arising after the effective date of the Registration Statement (or the most 
recent post-effective amendment thereof), which, individually or in the 
aggregate, represent a fundamental change in the information set forth in the 
Registration Statement; and

             (iii)    To include any  material  information  with respect to 
the plan of distribution  not  previously  disclosed  in the  Registration  
Statement or any material change to such information in the Registration 
Statement;

             PROVIDED, HOWEVER, that paragraphs (a)(1)(i) and (a)(1)(ii) do 
not apply if the registration statement is on Form S-3, Form S-8 or Form F-3, 
and the information required to be included in a post-effective amendment by 
those paragraphs is contained in periodic reports filed with or furnished to 
the Commission by the Registrant pursuant to Section 13 or Section 15(d) of 
the Securities Exchange Act 1934 that are incorporated by reference in the 
registration statement.

      2.     That, for the purpose of determining any liability under the 
Securities Act of 1933, each such post-effective amendment shall be deemed to 
be a new registration statement relating to the securities offered herein, 
and the offering of such securities at that time shall be deemed to be the 
bona fide offering thereof.

      3.      To remove from registration by means of a post-effective 
amendment any of the securities being registered which remain unsold at the 
termination of the offering.

     (b)            The undersigned registrant hereby undertakes that, for 
purposes of determining any liability under the Securities Act of 1933, each 
filing of the registrant's annual report pursuant to Section 13(a) or 15(d) 
of the Securities Exchange Act of 1934 that is incorporated by reference in 
the registration statement shall be deemed to be a new registration statement 
relating to the securities offered therein, and the offering of such 
securities at that time shall be deemed to be the initial bona fide offering 
thereof.

     (c)            Insofar  as  indemnification  for  liabilities  arising  
under  the Securities Act of 1933 may be permitted to directors, officers and 
controlling persons of the Registrant pursuant to the foregoing provisions, 
or otherwise, the Registrant has been advised that in the opinion of the 
Securities and Exchange Commission such indemnification is against public 
policy as expressed in the Act and is, therefore, unenforceable. In the event 
that a claim for indemnification against such liabilities (other than the 
payment by the Registrant of expenses incurred or paid by a director, officer 
or controlling person of the Registrant in the successful defense of any 
action, suit or proceeding) is asserted by such director, officer or 
controlling person in connection with the securities being registered, the 
Registrant will, unless in the opinion of its counsel the matter has been 
settled by controlling precedent, submit to a court of appropriate 
jurisdiction the question whether such indemnification by it is against 
public policy as expressed in the Act and will be governed by the final 
adjudication of such issue.

                                     II-2

<PAGE>    23

                                SIGNATURES

     Pursuant to the requirements of the Securities Act of 1933, the 
Registrant certifies that it has reasonable grounds to believe that it meets 
all of the requirements for filing Form S-3 and has duly caused this 
Registration Statement to be filed on its behalf by the undersigned, 
thereunto duly authorized in the City of Menlo Park, State of California, 
this 10th day of July, 1998. 

                               JETFAX, INC.

                                 By: /s/ Allen K. Jones
                                     -------------------

                                 Allen K. Jones, Chief Financial Officer

                             POWER OF ATTORNEY


     Pursuant to the requirements of the Securities Act of 1933, this 
Registration Statement has been signed by the following persons in the 
capacities on the dates indicated. 

<TABLE>
<CAPTION>


      Signature                    Title                           Date
      ---------                    -----                           ----
<S>                         <C>                                <C>

    /s/ RUDY PRINCE*         President, Chief Executive         July 24, 1998
- ---------------------------- Officer and Chairman of the Board
       (Rudy Prince)         (Principal Executive Officer) 

   /s/ ALLEN K. JONES        Chief Financial Officer            July 24, 1998
- ---------------------------- (Principal Financial 
    (Allen K. Jones, as       and Accounting Officer)
     Attorney-in-Fact)                            

   /s/ THOMAS B. AKIN*       Director                           July 24, 1998
- ----------------------------
      (Thomas B. Akin)

   /s/ DOUGLAS Y. BECH*      Director                           July 24, 1998
- ----------------------------
      (Douglas Y. Beach)

  /s/ STEVEN J. CARNEVALE    Director                           July 24, 1998
- ----------------------------
      (Steven J. Carnevale)

     /s/ CHUNG CHIU          Director                           July 24, 1998
- ---------------------------- 
       (Chung Chiu)

 /s/ EDWARD R. PRINCE,JR.*   Director                           July 24, 1998
- ----------------------------
     (Edward R. Prince, Jr.)

   /s/ LON B. RADIN*         Director                           July 24, 1998
- ----------------------------
      (Lon B. Radin)

   /s/ ALBERT E. SISTO*      Director                           July 24, 1998
- ----------------------------
      (Albert E. Sisto)

</TABLE>

[FN]

By: /s/ Allen K. Jones
    -----------------------
    (Allen K. Jones, as
     Attorney-in-Fact)

</FN>

                                     II-3

<PAGE>    24

                              INDEX TO EXHIBITS
                              -----------------
<TABLE>
<CAPTION>

 Exhibit No.                  Description
 -----------  -----------------------------------------------------------
<S>         <C>

     5.1     Opinion of Cooley Godward LLP
     23.1    Consent of Independent Auditors
     23.2    Consent of Independent Accountants
     23.3    Consent of Cooley Godward LLP. Reference is made to Exhibit 5.1.
     24.1*   Power of Attorney.

     *   As previously filed.

</TABLE>

                                       II-4


<PAGE>    25




                                                                  EXHIBIT 5.1
                     [COOLEY GODWARD LLP LETTERHEAD]


July 24, 1998


JetFax, Inc.
1378 Willow Road
Menlo Park, California  94025


Ladies and Gentlemen:

You have requested our opinion with respect to certain matters in connection 
with the filing by Jet Fax, Inc. (the "Company") of a Registration Statement 
on Form S-3 (the "Registration Statement") with the Securities and Exchange 
Commission covering the offering for resale of 1,634,216 shares of the Common 
Stock, par value $0.01 per share, of the Company (the "Common Stock"), 899,984 
of which are held by certain of the Selling Security holders and were issued 
pursuant to the Agreement and Plan of Reorganization, dated as of November 11, 
1997 among the Company, JF Acquisition Sub, Inc., DocuMagix, Inc. and the 
former shareholders of DocuMagix, Inc. (the "Reorganization Shares").  In 
addition, the Registration Statement covers 388,500 shares of Common Stock 
issued to Ailicec International Enterprises Limited ("Ailicec") pursuant to 
its conversion of  the Company's Series E Preferred Stock, and 344,732 shares 
of Common Stock (the "Warrant Shares") issuable upon exercise of a warrant 
held by Ailicec (the "Warrant").

In connection with this opinion, we have examined the Registration Statement, 
the Company's Certificate of Incorporation and Bylaws, as amended, the 
Warrant, and such other documents, records, certificates, memoranda and other 
instruments as we deem necessary as a basis for this opinion. We have assumed 
the genuineness and authenticity of all documents submitted to us as 
originals, the conformity to originals of all documents submitted to us as 
copies thereof, and the due execution and delivery of all documents where due 
execution and delivery are a prerequisite to the effectiveness thereof.

On the basis of the foregoing, and in reliance thereon, we are of the opinion 
that (i) the Reorganization Shares have been validly issued, and are fully 
paid and nonassessable, and (ii) the Conversion Shares have been validly 
issued, and are fully paid and nonassessable, and (iii) the Warrant Shares, 
when acquired upon exercise of the Warrant in accordance with its terms, will 
be validly issued, fully paid, and nonassessable.

We consent to the filing of this opinion as an exhibit to the Registration 
Statement and to the reference to our firm under the caption "Legal Matters" 
in the Prospectus included in the Registration Statement.

Very truly yours,

Cooley Godward LLP

/s/ Patrick A. Pohlen

Patrick A. Pohlen


                                       II-5

<PAGE>      26    




                                EXHIBIT 23.1


                          Consent of Independent Auditors 
                          -------------------------------


JetFax, Inc.: 

We consent to the incorporation by reference in this Amendment No. 1 to 
Registration Statement No. 333-58993 of JetFax, Inc. on Form S-3 of (1) our 
reports dated January 30, 1998 (February 23, 1998 as to the last sentence of 
Note 6) and March 31, 1998 (relating to the financial statement schedule), 
appearing in the Annual Report on Form 10-K of JetFax, Inc. for the year ended 
December 31, 1997 and (2) our report dated December 12, 1997 (relating to the 
financial statements of DocuMagix, Inc. for the year ended June 30, 1997), 
appearing in Amendment Number 1 to the Current Report on Form 8-K/A of JetFax, 
Inc. dated December 5, 1997 (filed February 23, 1998).

We also consent to the reference to us under the heading "Experts" in this 
Amendment No. 1 to Registration Statement No. 333-58993.


DELOITTE & TOUCHE LLP
San Jose, California 
July 23, 1998 
                                       II-6

<PAGE>    27







                                   EXHIBIT 23.2

                       CONSENT OF INDEPENDENT ACCOUNTANTS 


     We hereby consent to the incorporation by reference in the Prospectus 
constituting part of this Registration Statement on Form S-3 of our report 
dated October 25, 1996, relating to the financial statements of DocuMagix, 
Inc., appearing on page 35 of JetFax Inc.'s Annual Report on Form 10-K for 
the year ended January 3, 1998.  We also consent to the reference to us under 
the heading "Experts" in such Prospectus. 



PRICEWATERHOUSECOOPERS LLP
San Jose, California
July 23, 1998




                                       II-7
<PAGE>    28




© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission