ADDVANTAGE MEDIA GROUP INC /OK
10QSB, 1996-11-12
PROFESSIONAL & COMMERCIAL EQUIPMENT & SUPPLIES
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<PAGE>
 
                                 UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C.  20549

                                  FORM 10-QSB

[X]  QUARTERLY REPORT UNDER SECTION 13 or 15(d) OF THE SECURITIES EXCHANGE ACT
     OF 1934

     For the quarterly period ended September 30, 1996

[ ]  TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE EXCHANGE ACT

     For the transition period __________ to __________

                        Commission File number 1-10799

                         ADDVANTAGE MEDIA GROUP, INC.
       (Exact name of small business issuer as specified in its charter)

          OKLAHOMA                                          73-1351610
(State or other jurisdiction of                          (I.R.S. Employer
 incorporation or organization)                         Identification No.)

     5100 East Skelly Drive
   Meridian Tower, Suite 1080
        Tulsa, Oklahoma                                     74135-6552
(Address of principal executive office)                     (Zip Code)

                                (918) 665-8414
             (Registrant's telephone number, including area code)

                                     NONE
             (Former name, former address and former fiscal year,
                         if changed since last report)

Check whether the issuer (1) filed all reports required to be filed by Section
13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter
period that the registrant was required to file such reports), and (2)has been
subject to such filing requirements for the past 90 days.     Yes  x   No 
                                                                  ---     ---

Shares outstanding of the issuer's $.01 par value common stock as of November 8,
1996 is 5,138,132.  Transitional Small Business Issuer Disclosure Format (Check
one): Yes     No  x
          ---    ---
<PAGE>
 
                         ADDVANTAGE MEDIA GROUP, INC.

                                BALANCE SHEETS

<TABLE>
<CAPTION>
                                                  September 30,   December 31,
                                                       1996           1995
                                                ------------------------------
                                                   (Unaudited)
<S>                                             <C>             <C>
ASSETS
Current assets:
   Cash and cash equivalents                       $1,138,479     $   20,444  
   Accounts receivable                                 12,096          6,926  
   Deferred income taxes                            2,197,219        667,000  
   Other current assets                                27,841          8,514  
                                                ------------------------------
                                                                             
                                                                             
Total current assets                                3,375,635        702,884  
                                                                             
                                                                             
Property and equipment, at cost:                                             
   Calculators                                      1,935,369        749,107  
   Office and production equipment                    456,926        341,575  
   Furniture and fixtures                              77,067         64,417  
                                                ------------------------------
                                                                             
                                                    2,469,362      1,155,099  
   Accumulated depreciation                           431,650        331,385  
                                                ------------------------------
                                                                             
                                                    2,037,712        823,714  
                                                                             
Deferred income taxes                               1,130,000      3,243,000  
                                                                             
Patent, net of accumulated amortization of                                   
   $513,645 and $445,533 at September 30, 1996                               
   and December 31, 1995, respectively                394,465        462,577  
                                                                             
Deferred charges                                      111,624         12,064  
                                                ------------------------------
                                                                             
                                                                             
Total assets                                       $7,049,436     $5,244,239  
                                                ==============================
</TABLE>

                                      -2-
<PAGE>
 
                         ADDVANTAGE MEDIA GROUP, INC.

                                BALANCE SHEETS
<TABLE>
<CAPTION>
                                                 September 30,   December 31,
                                                      1996           1995
                                               -------------------------------
                                                  (Unaudited)
<S>                                            <C>             <C>
LIABILITIES AND STOCKHOLDERS' EQUITY              
  (NET CAPITAL DEFICIENCY)                     
Current liabilities:                           
  Note payable to bank                           $   385,000     $   519,968
  Notes payable to shareholders and directors        116,808         176,808
  Current portion of long-term bank debt           2,250,000               -
  Accounts payable                                   521,234         558,748
  Accrued interest                                   558,334         252,677
  Other accrued liabilities                          731,492         687,782
  Accrued preferred stock dividends                  409,950         416,777
  Unearned advertising revenue                       163,736               -
                                               -------------------------------
                                                               
Total current liabilities                          5,136,554       2,612,760
                                                              
Long-term obligations                                635,569         515,163
                                                              
Long-term bank debt                                1,156,656       3,406,656
                                                              
Stockholders' equity (net capital deficiency)                 
  Preferred stock, $1.00 par value,              
    1,000,000 shares authorized;                 
    Series A preferred stock -                   
    227,750 and 277,750 shares issued                         
    and outstanding at September 30, 1996                     
    and December 31, 1995, respectively;                      
    liquidation preference, $911,000                 760,260         927,167
  Common stock, $.01 par value,                  
    10,000,000 shares authorized;                
    5,138,132 and 4,927,620 shares issued        
    and outstanding at September 30, 1996              
    and December 31, 1995, respectively               51,382          49,276
  Capital in excess of par value                   6,694,736       5,991,428
  Accumulated deficit                             (7,385,721)     (8,258,211)
                                               -------------------------------
                                                               
Total stockholders' equity (deficit)                 120,657      (1,290,340)
                                               -------------------------------
                                                               
Total liabilities and stockholders' equity       $ 7,049,436     $ 5,244,239
                                               ===============================
</TABLE>

                                      -3-
<PAGE>
 
                         ADDVANTAGE MEDIA GROUP, INC.

                           STATEMENTS OF OPERATIONS

                                  (UNAUDITED)

<TABLE>
<CAPTION>
 
 
                                               Three Months Ended September 30,
                                                    1996              1995
                                              ---------------------------------
<S>                                           <C>               <C>
Revenues:                                     
   Advertising                                   $2,229,829        $        -   
   Sales of calculators                               4,643            14,837   
   Other                                              3,824               180   
                                              ----------------------------------
                                                                                
                                                  2,238,296            15,017   
Costs and expenses:                                                             
   Cost of advertising services                     582,321            43,347   
   Cost of sales of calculators                       2,009             7,229   
   Selling expenses                                  58,370             4,534   
   General and administrative expenses              361,273           144,276   
                                              ----------------------------------
                                                                                
                                                  1,003,973           199,386   
                                              ----------------------------------
                                                                                
Operating income (loss)                           1,234,323          (184,369)  
Litigation expense                                        -           579,211   
Interest expense                                    132,284           125,862   
                                              ----------------------------------
                                                                                
Income (loss) before provision                                                  
   for income taxes                               1,102,039          (889,442)  
Provision for income taxes                          418,882                 -   
                                              ----------------------------------
                                                                                
Net income (loss)                                   683,157          (889,442)  
Preferred stock dividends                           (22,900)          (27,927)  
                                              ----------------------------------
                                                                                
Net income (loss) applicable to common stock     $  660,257        $ (917,369)  
                                              ==================================
                                                                                
Net income (loss) per common share:                                             
    Primary                                           $0.11            $(0.21)  
                                              ==================================
                                                                                
Shares used in computing net income                                             
   (loss) per common share                        5,845,517         4,408,620   
                                              ==================================
</TABLE>

                                      -4-
<PAGE>
 
                         ADDVANTAGE MEDIA GROUP, INC.

                           STATEMENTS OF OPERATIONS

                                  (UNAUDITED)

<TABLE>
<CAPTION>
                                               Nine Months Ended September 30,
                                                   1996              1995
                                              --------------------------------
<S>                                           <C>              <C>
Revenues:                                     
   Advertising                                  $4,210,459       $         -  
   Sales of calculators                             10,666           102,650  
   Other                                             4,060             7,716  
                                              --------------------------------
                                                                              
                                                 4,225,185           110,366  
Costs and expenses:                                                           
   Cost of advertising services                  1,199,247           124,716  
   Cost of sales of calculators                      5,692            50,470  
   Selling expenses                                114,525            27,297  
   General and administrative expenses             973,793           561,578  
                                              --------------------------------
                                                                              
                                                 2,293,257           764,061  
                                              --------------------------------
                                                                              
Operating income (loss)                          1,931,928          (653,695)
Litigation expense                                       -           629,211
Interest expense                                   398,511           346,952
                                              --------------------------------
                                                                              
Income (loss) before provision                                                
   for income taxes                              1,533,417        (1,629,858)
Provision for income taxes                         582,781                 -
                                              --------------------------------
                                                                              
Net income (loss)                                  950,636        (1,629,858)
Preferred stock dividends                          (78,146)          (83,173)
                                              --------------------------------
                                                                              
Net income (loss) applicable to common stock    $  872,490       $(1,713,031)
                                              ================================
                                                                              
Net income (loss) per common share:                                           
    Primary                                          $0.15            $(0.42)
                                              ================================
                                                                              
Shares used in computing net income (loss)                                    
   per common share                              5,800,939         4,110,452
                                              ================================
 
</TABLE>

                                      -5-
<PAGE>
 
                         ADDVANTAGE MEDIA GROUP, INC.

                           STATEMENTS OF CASH FLOWS

                                  (UNAUDITED)

<TABLE>
<CAPTION>
                                                        Nine Months Ended September 30,
                                                             1996              1995
                                                      ----------------------------------
 
<S>                                                    <C>              <C>
OPERATING ACTIVITIES
Net income (loss)                                        $   950,636      $(1,629,858)
Adjustments to reconcile net income (loss) to net                         
   cash provided by (used in) operating activities:                       
      Depreciation and amortization                          233,830          113,552
      Amortization of discount on shareholders'                           
          notes and long-term obligation                      38,956           13,935
      Bonuses awarded by issuance of common stock                  -          187,500
      Obligation in settlement of lawsuit                          -          502,707
      Deferred retirement plan obligation                     81,450                -
      Changes in assets and liabilities:                                  
         Accounts receivable                                  (5,171)            (514)
         Inventory                                                 -           61,048
         Other current assets                                (19,326)           1,037
         Deferred charges                                    (99,561)           8,933
         Accounts payable                                    (37,514)         174,018
         Accrued interest                                    322,880          302,741
         Other accrued liabilities                            43,710          127,797
         Unearned advertising revenue                        163,736                -
         Deferred income taxes                               582,781                -
                                                      --------------------------------
                                                                          
Net cash provided by (used in) operating activities        2,256,407         (137,104)
                                                                          
INVESTING ACTIVITIES                                                      
Purchases of property and equipment                       (1,379,716)        (261,201)
                                                      --------------------------------
                                                                          
Net cash used in investing activities                     (1,379,716)        (261,201)
 
</TABLE>

                                      -6-
<PAGE>
 
                         ADDVANTAGE MEDIA GROUP, INC.

                     STATEMENTS OF CASH FLOWS (continued)

                                  (UNAUDITED)
<TABLE>
<CAPTION>
 
 
                                                 Nine Months Ended September 30,
                                                      1996             1995
                                                --------------------------------
<S>                                             <C>               <C>
FINANCING ACTIVITIES                            
Proceeds from issuance of bank notes               $  180,032        $ 323,366
Proceeds from issuance of investor notes                    -          220,000
Exercise of underwriter warrants                      432,000                -
Exercise of stock options                               4,312                -
Payment on patent notes                                     -         (117,600)
Payment on bank notes                                (315,000)               -
Payment on shareholders' and directors' notes         (60,000)               -
                                                --------------------------------
                                                                                
                                                                                
Net cash provided by financing activities             241,344          425,766
                                                --------------------------------
                                                                                
                                                                                
Increase in cash and cash equivalents               1,118,035           27,461
                                                                                
                                                                                
Cash and cash equivalents, beginning of period         20,444              169
                                                --------------------------------
                                                                                
                                                                                
Cash and cash equivalents, end of period           $1,138,479        $  27,630
                                                ================================
                                                                                
                                                                                
                                                                                
SUPPLEMENTAL DISCLOSURES OF CASH                                                
  FLOW INFORMATION                                                              
Interest paid                                      $   45,145        $  18,427
                                                ================================
</TABLE>

                                      -7-
<PAGE>
 
              NOTES TO CONDENSED FINANCIAL STATEMENTS (UNAUDITED)


NOTE 1 - BASIS OF PRESENTATION

The accompanying unaudited condensed financial statements have bene prepared in
accordance with generally accepted accounting principles for interim financial
statements and do not include all information and footnotes required by
generally accepted accounting principles for complete financial statements.
However, the information furnished reflects all adjustments, consisting only of
normal recurring adjustments which are, in the opinion of management, necessary
in order to make the financial statements not misleading.

NOTE 2 - DESCRIPTION OF BUSINESS

The Company markets and sells in-store advertising to national advertisers.  The
advertising is positioned on the Company's solar powered calculators attached to
the handles of mass merchants' shopping carts.  The calculators are patented and
registered under the trademark "Shoppers Calculators."  The Company also sells
Shoppers Calculators(R) to third parties, including independent retailers and
international licensees.

The Company entered into separate agreements with Wal-Mart Stores, Inc. ("Wal-
Mart") in July 1993 and June 1994 which provided for the installation of the
Company's calculators in certain Wal-Mart stores.  These contracts were never
implemented, and in January 1995, the Company field a suit against Wal-Mart for
the alleged breach of the terms of those contracts.  On September 1, 1995, the
Company and Wal-Mart entered into a new contract in settlement of the lawsuit.

Under the terms of a new four-year contract, the Company will install and
maintain Shoppers Calculators(R) in all of Wal-Mart's Supercenters in the
continental United States and Wal-Mart is responsible for selling the
advertising for the calculators during the initial phase of the contract.
During the term of the contract in which Wal-Mart is responsible for selling the
advertising, Wal-Mart has agreed to guarantee advertising revenues to the
Company in excess of $23.5 million, subject to the Company's obligation to
install and service the Shoppers Calculators(R) during the revenue guaranty
period.  After the Company has received payment of the total guaranteed
advertising revenues, the Company has the option to continue the contract and
assume the advertising sales responsibilities for the program.  If the Company
elects to continue the contract, the program will then continue on this basis
for a fixed period of time, and upon conclusion of the term of the contract, the
program will be subject to re-evaluation by both parties.  Through September 30,
1996, cumulative advertising revenues have totaled $4,340,164, reducing the
guaranteed advertising revenues to be received in future periods to $19,154,366.

                                      -8-
<PAGE>
 
Certain terms of the contract were determined based on the following assumed
schedule with respect to the number of Supercenter stores to be participating in
the Company's program.  The following table sets forth the assumed schedule of
Supercenter installations pursuant to the Wal-Mart contract's operating plan and
the actual installations in Supercenters to date.

<TABLE>
<CAPTION>
 
                           Shopping                   Shopping
                Stores to  Carts to     Stores         Carts
        Year    be Added   be Added   Installed      Installed
        --------------------------------------------------------
 
        <S>     <C>        <C>        <C>           <C>
        1995        33       39,600        41            31,925
        1996       200      240,000       258           234,847(1)
        1997       100      120,000       N/A               N/A
        1998       100      120,000       N/A               N/A
                 ------------------
                 
                   433      519,600
                 ==================
</TABLE>

________________
(1)  Through September 30, 1996.  The Company currently plans to complete
     installations in 286 Supercenters during 1996.


In July 1996, the chief executive officer of Wal-Mart expressed concern over
certain aspects of the current Wal-Mart contract.  Since that time, the Company
and Wal-Mart have maintained communications in an effort to address the concerns
while continuing the installation of the Company's Shoppers Calculator(R)
program in the Supercenter stores under the terms of such contract.  The Company
and Wal-Mart are currently negotiating an amendment to the existing contract and
Wal-Mart recently issued a press release stating that it remained committed to
honoring its contractual obligations to the Company.

The cost of Shoppers Calculator components and installation hardware not yet
installed was $293,836 at September 30, 1996, and is included in the balance
sheet under property and equipment.

On October 4, 1996, the Company commenced the redemption of its 600,000
outstanding Common Stock Purchase Warrants that were set to expire on December
31, 1996. The period for exercising the Common Stock Purchase Warrants will
expire on November 22, 1996. Each Common Stock Purchase Warrant may be exercised
at any time prior to November 22, 1996, to purchase one share of the Company's
Common Stock at $4.00 per share. Warrant holders who choose not to exercise
their Warrants by November 22, 1996, will be paid five cents per Warrant, on or
about December 2, 1996. If all of the Warrants are exercised, gross proceeds to
the Company, net of commissions, will be approximately $2,280,000. As of
November 8, 1996, 7,700 Warrants have been exercised with proceeds aggregating
$30,800. Substantially all of the proceeds, net of commissions, will be used to
reduce the Company's bank debt.

                                      -9-
<PAGE>
 
ITEM 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
          RESULTS OF OPERATIONS

RESULTS OF OPERATIONS

THREE MONTHS ENDED SEPTEMBER 30, 1996 COMPARED TO THREE MONTHS ENDED SEPTEMBER
30, 1995

   Business activity was primarily related to managing a Shoppers Calculator
program in Wal-Mart Supercenters and developing programs with other mass
merchants. Advertising revenues totaled $2,229,800 during the three months ended
September 30, 1996.  The Company's first revenue period under the Wal-Mart
contract began on November 6, 1995, and there were no advertising revenues for
the comparable period last year.

   Revenues from sales of calculators declined from $14,800 for the three months
ended September 30, 1995 to $4,600 for the three months ended September 30,
1996. Approximately 1,400 units were sold during the third quarter of fiscal
1995, compared to approximately 294 units sold in the third quarter of fiscal
1996.

   Cost of advertising services, representing primarily labor to supervise,
service and clean the installed units and to change advertising messages, and
depreciation of installed units, increased approximately $539,000 (1243%) in
1996 as compared to 1995 as a result of higher labor costs and depreciation due
to the increase in the number of calculators installed and serviced during the
respective periods.

   Cost of sales of calculators, representing the manufacturing costs of units
sold, decreased approximately $5,200 (72%) in 1996 as compared to 1995.  This
was due to the decreased number of units sold during the third quarter of 1996
as compared to 1995.

   Selling expense increased approximately $53,800 (1187%) in the third quarter
of 1996. This was primarily due to increases during 1996 in payroll, payroll
related expenses and marketing materials costs.

   General and administrative expenses increased $217,000 (283%) for the third
quarter of 1996 as compared to the same period in 1995. During 1996, payroll and
payroll related expenses increased $24,900 as the Company began to increase
staff to handle the increased work load required from the Wal-Mart Supercenter
contract.  Officer bonus accruals increased $66,700 during the third quarter of
1996 as compared to the same period in 1995. Executive retirement plan accruals,
including insurance cost to fund future payments, totaled $68,600 during the
1996 third quarter, compared to none in the third quarter of 1995.  Increases
amounting to $56,800 occurred in professional fees, occupancy costs, business
taxes and other expenses.

   Interest expenses increased approximately $6,400 (5%) in the third quarter of
1996 as compared to the same period in 1995. Interest on bank borrowings
increased $22,700 due to higher levels of borrowing offset somewhat by lower
prime interest rates during 1996.  Vendor interest was $24,000 lower in 1996 as
compared to 1995.  Interest accrued on amounts due investors increased by $7,700
for the three months ended September 30, 1996.

                                      -10-
<PAGE>
 
NINE MONTHS ENDED SEPTEMBER 30, 1996 COMPARED TO NINE MONTHS ENDED SEPTEMBER 30,
1995

   Business activity was primarily related to managing a Shoppers Calculator
program in Wal-Mart Supercenters and developing programs with other mass
merchants. Advertising revenues totaled $4,210,500 during the first nine months
of 1996.  The Company's first revenue period under the Wal-Mart contract began
on November 6, 1995, and there were no advertising revenues for the comparable
period last year.

   Revenues from sales of calculators declined from $102,700 for the nine months
ended September 30, 1995 to $10,700 for the nine months ended September 30,
1996. Approximately 7,600 units were sold during the first nine months of fiscal
1995, compared to approximately 686 units sold in the first nine months of 1996.

   Cost of advertising services, representing primarily labor to supervise,
service and clean the installed units and to change advertising messages, and
depreciation of installed units, increased approximately $1,074,500 (862%) in
1996 as compared to 1995 as a result of higher labor costs and depreciation due
to the increase in the number of calculators installed and serviced during the
respective periods.

   Cost of sales of calculators, representing the manufacturing costs of units
sold, decreased approximately $44,800 (89%) in 1996 as compared to 1995.  This
was due to the decreased number of units sold during the first half of 1996 as
compared to 1995.

   Selling expense increased approximately $87,200 (320%) in the first nine
months of 1996. This was primarily due to increases during 1996 in payroll,
payroll related expenses and marketing materials costs.

   General and administrative expenses increased $412,200 (73%) for the first
nine months of 1996 as compared to the same period in 1995. During 1996, payroll
and payroll related expenses increased $111,200 as the Company began to increase
staff to handle the increased work load required from the Wal-Mart Supercenter
contract. Officer bonus accruals decreased $54,200 during the first nine months
of 1996 as compared to the same period in 1995.  Executive retirement plan
accruals, including insurance cost to fund future payments, totaled $205,700
during the 1996 first half.  Expenses related to broker and analyst meetings and
other shareholder expenses increased $22,500 over 1995. Increases amounting to
$135,500 occurred in professional fees, occupancy costs, business taxes and
other expenses.  The increase was offset by a decrease in investment banking
fees of $8,500 from 1995.

   Litigation expenses in the amount of $629,200 were incurred during the first
nine months of 1995 in connection with the Company's lawsuit against Wal-Mart.

   Interest expenses increased approximately $51,600 (15%) in the first nine
months of 1996 as compared to the same period in 1995. Interest on bank
borrowings increased $69,600 due to higher levels of bank borrowing offset
somewhat by lower prime interest rates during 1996.  Vendor interest was $49,700
lower in 1996 as compared to 1995.  Interest accrued on amounts due investors
increased by $31,700 for the nine months ended September 30, 1996.

                                      -11-
<PAGE>
 
FINANCIAL CONDITION AND LIQUIDITY

   During the first quarter of 1995, the Company completed a private placement
of promissory notes and warrants for an aggregate consideration of $200,000. The
offering included (a) a total of 500,000 warrants, each of which, upon exercise,
entitled the holder to acquire one share of the Company's Common Stock at a
price of $.20 per share, and were exercisable within 24 months from the date of
issuance; (b) a total of 10% of the net recovery from the Wal-Mart lawsuit
described elsewhere herein; and (c) promissory notes in an aggregate principal
amount of $200,000 and bearing interest at the rate of 10% per annum due on or
before 20 days after the final resolution, by settlement, final judgment or
otherwise, of the Wal-Mart litigation. On November 30, 1995, investors holding
warrants to purchase 425,000 shares of Common Stock exercised such warrants by
converting promissory notes in the principal amount of $85,000 to acquire the
shares. At the same date, new promissory notes totaling $130,808 (representing
$115,000 principal and $15,808 accrued interest on the original notes) were
issued. These notes mature on June 30, 1997.

   During the second quarter of 1995, the Company issued 200,000 shares of
Common Stock as a partial settlement of a past due account.  As a result of this
transaction, accounts payable and accrued interest were reduced by $75,000 and
$14,800 respectively.

   The Company entered into separate agreements with Wal-Mart Stores, Inc. in
July 1993 and June 1994 which provided for the installation of the Company's
calculators in certain Wal-Mart stores.  The July 1993 and June 1994 contracts
were never implemented and on January 18, 1995, the Company filed a suit against
Wal-Mart for the alleged breach of the terms of those contracts.

   On September 1, 1995, the Company and Wal-Mart entered into a new contract in
settlement of the lawsuit.  Under the terms of the new four-year contract, the
Company will install the Shoppers Calculators in all of Wal-Mart's Supercenters
in the continental United States and Wal-Mart will be responsible for selling
the advertising for the calculators during the initial phase of the contract.
During the term of the contract in which Wal-Mart is responsible for the
advertising sales, Wal-Mart has guaranteed advertising revenues to the Company
in excess of $23.5 million subject to the Company's obligation to install and
service the Shoppers Calculators during the revenue guaranty period.  After the
Company has received payment of the guaranteed revenues, it has the option to
continue the contract through October 6, 1999, by assuming the advertising sales
responsibilities for the program.  Upon conclusion of the contract, the
continuation of the program is subject to re-evaluation by both parties.

   In July 1996, the chief executive officer of Wal-Mart expressed concerns over
certain aspects of the current Wal-Mart contract.  Since that time, the Company
and Wal-Mart have maintained communications in an effort to address the concerns
while continuing the installation of the Company's Shoppers Calculator(R)
program in the Supercenter stores under the terms of such contract.  The Company
and Wal-Mart are currently negotiating an amendment to the existing contract and
Wal-Mart recently issued a press release stating that it remained committed to
honoring its contractual obligations to the Company.  While it is anticipated
that such amendment will benefit the interests of both parties, there can be no
assurance at this time, however, that an amendment to the existing contract will
be entered into by the parties or, if

                                      -12-
<PAGE>
 
such amendment is entered into, that the resulting agreement between the
parties, as amended, will not materially increase the burdens of or reduce the
benefits to the Company.

   The present value of the amounts payable to the participants in the Company's
private placement (including Messrs. Hood and Young who provided the initial
funding for the lawsuit), who have the right to receive an aggregate of 12% of
the net recovery from the Wal-Mart contract which was entered into in settlement
of the litigation has been calculated by the Company to be $554,119, including
accrued interest through September 30, 1996, and has been recorded as long-term
obligation payable in the financial statements.

   In compliance with the terms of the Wal-Mart contract, the Company furnished
Wal-Mart with a detailed "operating plan" which projected advertising revenues,
capital costs and operating expenses based on the new contract.  The operating
plan covered years 1995, 1996, 1997 and 1998.  The key assumptions concerning
the number of Supercenters available for installation used in developing the
operating plan were provided to the Company by Wal-Mart and were as follows:

                           Supercenter Installations
<TABLE>
<CAPTION>

                Year                   Stores  Shopping Carts
                ----                   ------  --------------
                <S>                    <C>     <C>
                1995                      33        39,600
                1996                     200       240,000
                1997                     100       120,000
                1998                     100       120,000
                                         ---       -------
                Total Installations      433       519,600
                                         ===       =======
</TABLE>

   The Wal-Mart contract provided the Company with additional bank financing,
which has been guaranteed by Wal-Mart, in the amount of $700,000.  The balance
of this note, including $60,270 of accrued interest, was paid in October, 1996.

   On March 6, 1996, the Company completed a restructuring of all past due bank
debt effective as of October 1, 1995. The Company's $1,800,000 revolving line of
credit, other notes totaling $1,132,622 and accrued interest through September
30, 1995 of $474,034 were combined into a new note in the amount of $3,406,656.
This new loan bears interest at the Chase Manhattan Bank prime rate (8.25% on
September 30, 1996) plus 1%. The loan has a maturity date of May 31, 1998, with
payment terms tied to the Company's projected revenues under the Wal-Mart
contract. Payments or accrued interest on the $3,406,656 note commenced in
October 1996.

   The Company's first revenue period under the Wal-Mart contract began on
November 6, 1995. Through September 30, 1996, cumulative revenues received from
Wal-Mart totaled $4,340,164 reducing the guaranteed revenues to be received in
future periods to $19,154,366.  The Company believes the cash flow from the Wal-
Mart contract should allow the Company to meet its anticipated cash requirements
for the foreseeable future, including repayment of all past due obligations.

                                      -13-
<PAGE>
 
   During June 1996, certain warrants to purchase up to 60,000 units (each unit
consisting of two shares of Common Stock and one warrant to purchase one share
of Common Stock for $4.80 per share) were exercised.  These unit warrants were
issued in June 1991 to the selling agent in connection with the Company's
initial public offering.  A total of 120,000 shares of Common Stock  and
warrants to purchase 60,000 shares of Common Stock at $4.80 per share were
issued, with net proceeds to the Company amounting to $432,000.  The warrants
expire on December 31, 1996.

   During August 1996, 50,000 shares of the Company's Series A, 10% Cumulative
Convertible Preferred Stock including accrued dividends and interest were
converted into 75,532 shares of the Company's Common Stock at the conversion
rate of $4.00 per share.  As a result of this transaction, Common Stock Equity
was increased $269,100.

   On October 4, 1996, the Company commenced the redemption of its 600,000
outstanding Common Stock Purchase Warrants that were set to expire on December
31, 1996. The period for exercising the Common Stock Purchase Warrants will
expire on November 22, 1996. Each Common Stock Purchase Warrant may be exercised
at any time prior to November 22, 1996, to purchase one share of the Company's
Common Stock at $4.00 per share. Warrant holders who choose not to exercise
their Warrants by November 22, 1996, will be paid five cents per Warrant, on or
about December 2, 1996. If all of the Warrants are exercised, gross proceeds to
the Company, net of commissions, will be approximately $2,280,000. As of
November 8, 1996, 7,700 Warrants have been exercised with proceeds aggregating
$30,800. Substantially all of the proceeds, net of solicitation commissions,
will be used to reduce the Company's bank debt.

   The Company's total stockholders' equity as reflected on its balance sheet at
December 31, 1992, fell below the minimum capital and surplus requirements
necessary to maintain the listing of the Common Stock and Warrants on the Nasdaq
Small Cap Market.  Consequently, the Common Stock and Warrants were delisted
from the Nasdaq system on April 23, 1993 and from the Boston Stock Exchange on
January 14, 1994.  Because the Common Stock and Warrants have been delisted from
the Nasdaq Small Cap Market and the Boston Stock Exchange, holders of such
securities may encounter greater difficulty in selling them should they desire
to do so, and it may prove to be more difficult for the Company to raise future
capital to meet its obligations.  The Company's securities are now trading on
the OTC Bulletin Board with approximately eight market makers.  If the
redemption of the Warrants is successful in causing the exercise of
substantially all of the outstanding Warrants, the Company plans to seek re-
listing of its Common Stock for quotation over the Nasdaq Small Cap Market as
soon as it satisfies the financial qualification criteria for inclusion thereon,
which could occur after the 1996 year end.  There can be no assurance at this
time, however, that the Company will qualify for listing on the Nasdaq Small Cap
Market at such time or at all.

   All statements other than statements of historical facts, including, without
limitation, statements concerning the projected installations of Shoppers
Calculators(R) in the Supercenters and the anticipated dates of repayment of
certain indebtedness of the Company, are "forward-looking statements" within the
meaning of Section 27A of the Securities Act of 1933, as amended.  Although the
Company believes that such forward-looking statements are reasonable, such
statements are subject to various risks and uncertainties which could cause
actual results to differ from the Company's expectations, including, but not
limited to, general economic

                                      -14-
<PAGE>
 
conditions and conditions affecting the mass merchandising industry in general
and Wal-Mart specifically, the availability of manufactured components and the
Company's ability to fund the costs thereof, and other factors which may affect
the Company's ability to comply with its obligations under the Wal-Mart
contract.

                                      -15-
<PAGE>
 
                           PART II--OTHER INFORMATION


ITEM 1.  LEGAL PROCEEDINGS

   None.

ITEM 2.  CHANGES IN SECURITIES

   None.

ITEM 3.  DEFAULTS UPON SENIOR SECURITIES

   Not applicable.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

   None.

ITEM 5.  OTHER INFORMATION

   None.

ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

   (a)      Exhibits:

            Exhibit No.       Description
            -----------       -----------

                11            Statement re: Computation of Per Share Earnings
                 
                27            Financial Data Schedule

   (b)    Reports on Form 8-K:

          No reports on Form 8-K were filed during the quarterly period ended
   September 30, 1996.

                                      II-1
<PAGE>
 
                                  SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                         ADDVANTAGE MEDIA GROUP, INC.
 
SIGNATURE                               TITLE                      DATE
- - ---------                               -----                      ----

/s/ Charles H. Hood    Director and President                November 12, 1996
- - ---------------------  (Principal Executive Officer)         
Charles H. Hood                                              

/s/ Gary W. Young      Director, Executive Vice President -  November 12, 1996
- - ---------------------  Finance and Administration and
Gary W. Young          Treasurer
                       (Principal Financial Officer)
 

                                      II-2
<PAGE>
 
                                 EXHIBIT INDEX
                                 -------------
 
                 EXHIBIT NO.          DESCRIPTION
                 -----------          -----------

                     11        Statement re: Computation of Per
                               Share Earnings

                     27        Financial Data Schedule

<PAGE>
 
EXHIBIT 11             COMPUTATION OF EARNINGS PER SHARE

                     Nine Months Ended September 30, 1996

<TABLE>
<CAPTION>
                                                                Fully
                                                  Primary      Diluted
                                              ---------------------------
                                                
<S>                                             <C>          <C>
Net income                                      $  950,636   $  950,636
Less preferred stock dividends                     (78,146)     (78,146)
                                              ---------------------------
                                                
Net income applicable to common stock           $  872,490   $  872,490
                                                
Weighted average shares outstanding              4,996,021    4,996,021
                                                
Effect of options and warrants                     804,918      804,918
                                              ---------------------------
                                                
Weighted average common and common              
    equivalent shares                            5,800,939    5,800,939
                                              ===========================
                                                
Net income per common share                           $.15         $.15
                                              ===========================
<CAPTION> 
                                       
                    Three Months ended September 30, 1996  
                                       
<S>                                             <C>          <C>
Net income                                      $  683,157   $  683,157
Less preferred stock dividends                     (22,900)     (22,900)
                                              ---------------------------
                                                
Net income applicable to common stock           $  660,257   $  660,257
                                                
Weighted average shares outstanding              5,094,652    5,094,652
                                                
Effect of options and warrants                     750,865      754,930
                                              ---------------------------
                                                
Weighted average common and common              
    equivalent shares                            5,845,517    5,849,582
                                              ===========================
                                                
Net income per common share                           $.11         $.11
                                              ===========================
</TABLE>                                       
                                               
                                               

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               SEP-30-1996
<CASH>                                       1,138,479
<SECURITIES>                                         0
<RECEIVABLES>                                   12,096
<ALLOWANCES>                                         0
<INVENTORY>                                          0
<CURRENT-ASSETS>                             3,375,635
<PP&E>                                       2,469,362
<DEPRECIATION>                                 431,650
<TOTAL-ASSETS>                               7,049,436
<CURRENT-LIABILITIES>                        5,136,554
<BONDS>                                              0
                                0
                                    760,260
<COMMON>                                        51,382
<OTHER-SE>                                   (690,985)
<TOTAL-LIABILITY-AND-EQUITY>                 7,049,436
<SALES>                                      4,221,125
<TOTAL-REVENUES>                             4,225,185
<CGS>                                                0
<TOTAL-COSTS>                                2,293,257
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             398,511
<INCOME-PRETAX>                              1,553,417
<INCOME-TAX>                                   582,781
<INCOME-CONTINUING>                            950,636
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   950,636
<EPS-PRIMARY>                                      .15
<EPS-DILUTED>                                      .15
        

</TABLE>


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