ADDVANTAGE MEDIA GROUP INC /OK
DEF 14A, 1996-06-21
ADVERTISING
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<PAGE>
 
 
                            SCHEDULE 14A INFORMATION
 
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934
                               (Amendment No.  )
 
Filed by the Registrant [X]
 
Filed by a Party other than the Registrant [_]
 

Check the appropriate box:
                                          
[_] Preliminary Proxy Statement           [_] Confidential, for Use of the   
                                              Commission Only (as permitted by
[X] Definitive Proxy Statement                Rule 14a-6(e)(2))               
 
[_] Definitive Additional Materials
 
[_] Soliciting Material Pursuant to (S)240.14a-11(c) or (S)240.14a-12
 

 
                            ADDvantage Media Group, Inc.
    ------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)
 
 

    ------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 

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[_] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
 
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        filing fee is calculated and state how it was determined):

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<PAGE>
 
                         ADDVANTAGE MEDIA GROUP, INC.
                            5100 East Skelly Drive
                          Meridian Tower, Suite 1080
                             Tulsa, Oklahoma 74135

                   NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                           To Be Held July 18, 1996


To the Stockholders of
  ADDVANTAGE MEDIA GROUP, INC.:

        NOTICE IS HEREBY GIVEN that the Annual Meeting of Stockholders of 
ADDVantage Media Group, Inc., an Oklahoma corporation (the "Company"), will be 
held in the Meeting Tower Conference Room, Meridian Tower, 4th Floor, 5100 East 
Skelly Drive, Tulsa, Oklahoma, on Thursday, July 18, 1996, at 10:00 a.m., local 
time, for the following purposes:

        1.      To elect four directors for one year terms;

        2.      To consider and act upon a proposal to ratify the appointment 
                for Tullius Taylor Sartain & Sartain as the independent auditors
                of the Company for 1996; and

        3.      To transact such other business as may properly come before the 
                meeting or any adjournment thereof. 

        The Board of Directors has fixed the close of business on May 31, 1996, 
as the record date for the meeting, and only holders of shares of Common Stock 
and Series A Preferred Stock of record at such time will be entitled to vote at 
the meeting or any adjournment thereof.  A complete list of the stockholders 
entitled to vote at the meeting will be open to the examination of any 
stockholder, for any purpose germane to the meeting, during ordinary business 
hours for a period of ten days prior to the date of the meeting at the offices 
of the Company and at the time and place of the meeting. 

                                            By Order of the Board of Directors,



                                            Lynnwood R. Moore, Jr. 
                                            Secretary 

Tulsa, Oklahoma
June 18, 1996

IT IS IMPORTANT THAT YOUR SHARES BE REPRESENTED AT THE MEETING, WHETHER OR NOT 
YOU PLAN TO ATTEND THE MEETING, PLEASE MARK, SIGN, DATE AND RETURN THE 
ACCOMPANYING PROXY IN THE ENCLOSED ENVELOPE.  NO POSTAGE IS REQUIRED IF MAILED 
IN THE UNITED STATES.  IF YOU DO ATTEND THE MEETING, YOU MAY WITHDRAW YOUR PROXY
AND VOTE IN PERSON. 


<PAGE>
 
                         ADDVANTAGE MEDIA GROUP, INC.
                            5100 East Skelly Drive
                          Meridian Tower, Suite 1080
                             Tulsa, Oklahoma 74135


                                PROXY STATEMENT
                      FOR ANNUAL MEETING OF STOCKHOLDERS
                           To Be Held July 18, 1996


                    SOLICITATION AND REVOCATION OF PROXIES

     This Proxy Statement is furnished in connection with the solicitation by 
the Board of Directors of ADDvantage Media Group, Inc., an Oklahoma corporation 
(the "Company"), of proxies to be voted at the Annual Meeting of Stockholders of
the Company to be held on July 18, 1996, or at any adjournment thereof (the 
"Annual Meeting"), for the purposes set forth in the accompanying Notice of 
Annual Meeting.  This Proxy Statement and accompanying proxy were first 
forwarded on or about June 18, 1996, to stockholders of record as of May 31, 
1996.

     If the accompanying proxy is properly executed and returned, the shares 
represented by the proxy will be voted at the Annual Meeting.  If a stockholder 
indicates in his or her proxy a choice with respect to any matter to be acted 
upon, that stockholder's shares will be voted in accordance with such choice. If
no choice is indicated, such shares will be voted "FOR" (a) the election of all
of the nominees for directors listed below and (b) the ratification of the
appointment of the independent auditors. A stockholder giving a proxy may revoke
it by giving written notice of revocation to the Secretary of the Company at any
time before it is voted, by executing another valid proxy bearing a later date
and delivering such proxy to the Secretary of the Company prior to or at the
Annual Meeting, or by attending the Annual Meeting and voting in person.

     The expenses of this proxy solicitation, including the cost of preparing 
and mailing this Proxy Statement and accompanying proxy, will be borne by the 
Company.  Such expenses will also include the charges and expenses of banks, 
brokerage firms and other custodians, nominees or fiduciaries for forwarding 
solicitation material regarding the Annual Meeting to beneficial owners of the 
Company's Common Stock.  Solicitation of proxies may be made by mail, telephone,
personal interviews or other means by the Board of Directors or the Company's 
employees who will not be additionally compensated therefor but may be 
reimbursed for their out-of-pocket expenses in connection therewith. 

                         STOCKHOLDERS ENTITLED TO VOTE

     Stockholders of record at the close of business on May 31, 1996 (the 
"Record Date"), will be entitled to vote at the Annual Meeting. As of the Record
Date, there were issued and outstanding 4,942,620 shares of Common Stock, par 
value $.01 per share (the "Common Stock"), and 277,750 shares of Series A 
Preferred Stock, par value $1.00 per share (the "Preferred Stock"), of the
Company. Each share of Common Stock is entitled to one vote and each share of
Preferred Stock is entitled to 1.48 votes. There is no cumulative voting with
respect to the election of directors.

     The presence in person or by proxy of the holders of a majority of the 
aggregate shares of Common Stock and Preferred Stock issued and outstanding at 
the Annual Meeting will constitute a quorum for the transaction of business.  
Votes withheld from nominees for directors, abstentions and broker non-votes 
will be counted for purposes of determining whether a quorum has been reached.  
Votes will be tabulated by an inspector of election appointed by the Board of 
Directors of the Company.


<PAGE>
 
Abstentions from voting, which may be specified on each proposal except the 
election of directors, will have the effect of a negative vote.  A broker 
non-vote will have no effect on the outcome of the election of directors or the 
other proposal. 

                                 PROPOSAL ONE

                             ELECTION OF DIRECTORS

        Stockholder action will be requested at the Annual Meeting with respect 
to the re-election of each of the current members of the Board of Directors of 
the Company (the "Board of Directors") for a one year term expiring at the 1997 
Annual Meeting of Stockholders.  The By-laws (the "By-laws") of the Company 
provide that the Board of Directors shall consist of not less than one nor more 
than nine directors, as determined from time to time by resolution of the Board
of Directors.  The number of directors is currently fixed at four.  The term of 
all the members of the Board of Directors, consisting of Charles H. Hood, Gary 
W. Young, J. Larre Barrett and John W. Condon, will expire at the Annual 
Meeting, and the accompanying proxy solicits your vote for four directors. 

        The Board of Directors has nominated Charles H. Hood, Gary W. Young, J. 
Larre Barrett and John W. Condon, for re-election as directors.  The persons 
named as proxies in the accompanying proxy, who have been designated by the 
Board of Directors, intend to vote, unless otherwise instructed in such proxy, 
for the election of Messrs. Hood, Young, Barrett and Condon.  Should any nominee
named herein become unable for any reason to stand for election as a director of
the company, it is intended that the persons named in such proxy will vote for 
the election of such other person or persons as the Board of Directors may 
recommend.  The Company knows of no reason why any of the nominees will be 
unavailable or unable to serve.  The affirmative vote of the holders of a 
majority of the aggregate shares of Common Stock and Preferred Stock present in 
person or by proxy at the Annual Meeting and entitled to vote is required for 
the election of directors. 

        The Board of Directors recommends a vote "FOR" each of the following
nominees for directors.

Nominees for Directors

        Charles H. Hood, age 57, has served as Chairman, President and a 
director of the Company since its formation in September 1989.   From 1987 to 
June 1990, he served as Chairman of the Board of Directors of Ackerman, Hood & 
McQueen, Inc., an advertising agency headquartered in Oklahoma, with offices 
located in Tulsa and Oklahoma City, Oklahoma, Dallas, Texas, Washington, D.C., 
Cleveland, Ohio and Fort Smith, Arkansas.  From 1970 to 1987, Mr. Hood served as
Chairman of the Board of Directors of Hood, Hope and Associates, Inc., an 
advertising agency he co-founded in 1970.  Mr. Hood received a Bachelor of 
Journalism degree from the University of Missouri. 

        Gary W. Young, age 55, joined the Company in December 1990 as Executive 
President - Finance and Administration and a director.  Mr. Young is also the 
owner and President of Young Ideas Inc., a financial consulting and investment 
company he founded in 1987.  From 1980 to 1986, he served as Executive Vice 
President and a Director of Geodyne Resources, Inc., an oil and gas acquisition 
and exploration company headquartered in Tulsa, Oklahoma. From 1970 to 1980, Mr.
Young was Senior Vice President of Finance and Administration and a Director of
Cotton Petroleum Corporation, a Tulsa, Oklahoma, based oil and gas exploration
company. From 1963 to 1970, he was employed by Arthur Young & Company (now Ernst
& Young), a national accounting firm. Mr. Young received a Bachelor of Science
degree from Kansas State University and is a Certified Public Accountant.

        J. Larre Barrett, age 56, was elected a director of the Company in 
January, 1992.  He has served as Vice President of Decker Communication, Inc., a
consulting firm dealing with communication and skills building, since December 
1994.  From March 1993 to December 1994, Mr. Barrett served

                                      -2-


<PAGE>
 
as Vice President of Sales for Dorna USA.  From 1989 to February 1993, he served
as Vice President - Olympic Marketing Sales of CBS, Inc.  Prior to this 
position, Mr. Barrett spent 24 years with the ABC Television Network, most 
recently serving as its Vice President of Sports Sales and Vice President of 
Olympic Marketing and Sales.  Mr. Barrett received Bachelor of Journalism and 
Master of Arts in Radio/Television Sales & Management degrees from the 
University of Missouri. 

        John W. Condon, age 59, has been a director of the Company since 
September 1989.  He has been employed by United Graphics, Inc., a company 
specializing in pre-printing negatives and color separation, since 1964 and has 
served as its Executive Vice President since that time.  Mr. Condon received a 
Bachelor of Science degree in Commerce with a major in Marketing from the 
University of Notre Dame. 

Compensation of Directors 

        The Company's directors receive no additional compensation for their 
services on the Board of Directors or any committee thereof.  All directors are 
reimbursed by the Company for out-of-pocket expenses incurred by them in 
connection with their service on the Board of Directors and any committee 
thereof. 

Meeting and Committees of the Board of Directors 

        During the 1995, the Board of Directors held one meeting (all other 
action being taken by unanimous written consent).  Each director attended all 
meetings of the Board and of the Committees on which he served during 1995, 
except for Mr. Barrett who was unable to attend the Board and Audit Committee 
meetings held during the year.  The Board of Directors has a standing Audit 
Committee and presently has no standing compensation committee or nominating 
committee. 

        The Audit Committee is composed of Messrs.  Barrett and Condon.  The 
Audit Committee annually considers the qualifications of the independent 
auditors of the Company and makes recommendations to the Board of Directors on 
the engagement of the independent auditors.  The Audit Committee also reviews 
with the independent auditors the scope and results of the Company's audits, 
compliance with any of the Company's written policies and procedures, the 
adequacy of the Company's system of internal accounting controls and the 
professional services furnished by the independent auditors of the Company.  The
Audit Committee met once during 1995.

        The Company does not have a standing nominating committee.  Nominations 
of candidates for election as directors of the Company may be made at a meeting 
of stockholders by or at the direction of the Board of Directors or by any 
stockholder entitled to vote at such meeting. 

                                 PROPOSAL TWO

              RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITOR

        Stockholder action will be requested at the Annual Meeting to ratify the
Board of Directors' appointment of the Company's independent auditors for 1996. 
The Board of Directors has appointed Tullius Taylor Sartain & Sartain as the 
independent auditors of the Company for the fiscal year ending December 31, 
1996.  Tullius Taylor Sartain & Sartain has been the independent auditors of the
Company since 1994.  A proposal will be presented at the Annual Meeting asking 
the stockholders to ratify the appointment of Tullius Taylor Sartain & Sartain 
as the Company's independent auditors.  If the stockholders do not ratify the 
appointment of Tullius Taylor Sartain & Sartain, the Board of Directors will 
reconsider the appointment.  The affirmative vote of the holders of a majority 
of the 


                                      -3-



<PAGE>
 
shares present in person or by proxy at the Annual Meeting and entitled to vote 
is required for the approval of this proposal. 

     A representative of Tullius Taylor Sartain & Sartain will be present at the
Annual Meeting.  Such representative will be given the opportunity to make a 
statement if he desires to do so and will be available to respond to appropriate
questions. 

     The Board of Directors recommends a vote "FOR" ratification of the 
appointment of Tullius Taylor Sartain & Sartain as the Company's independent 
auditors of 1996. 


                          PRINCIPLE STOCKHOLDERS AND
                       SECURITY OWNERSHIP OF MANAGEMENT

     The following table sets forth, as of April 30, 1996, the number and 
percentage of shares of Common Stock and Preferred Stock of the Company owned 
beneficially, by class and on a combined basis, by (i) each of the directors of 
the Company and executive officers named in the "Summary Compensation Table" 
below, (ii) all officers and directors as a group, and (iii) each person owning 
more than 5% of the Common Stock or Preferred Stock.  Except as otherwise 
indicated, the stockholders listed in the table have sole voting and investment 
powers with respect to the shares. 

<TABLE> 
<CAPTION> 

                                    Common Stock                Series A Preferred Stock (B)
                              -----------------------         --------------------------------

                                                                                               Percentage of
    Name and Address        Number of Shares   Percent of     Number of Shares    Percent     Total Combined
    of Beneficial Owner   Beneficially Owned    Class(1)     Beneficially Owned   of Class    Voting Power(8)
    ------------------    ------------------   ----------    ------------------   --------    ---------------
<S>                       <C>                  <C>           <C>                  <C>         <C> 
Charles H. Hood ..........     551,650(2)         10.8%           65,000            23.4%          11.8%
3264 East 75th Street
Tulsa, OK 74136

Gary W. Young ............     417,930(3)          8.1%           68,750            21.2%           9.1%
7417 South Floronco
Tulsa, OK 74136

J. Larre Barrett ........      118,680(4)          2.4%             -0-              --             2.2%
1055 Hardscrabble Road
Chappaqua, New York 10514

John W. Condon ..........      129,680(5)          2.6%           12,750             4.6%           2.8%
1748 E. 30th Place                       
Tulsa, OK 74114                          
                                         
Robert W. Davis .........      170,150             3.4%           56,875            20.5%           4.8%
3129 S. Columbia Circle                  
Tulsa, OK 74105                          
                                         
William S. Atherton            290,000(6)          6.9%           12,500             4.5%           5.8%
759 Cal Cove Dr.                         
Fort Meyers, FL 33919                    
                                         
R. Frank Jerd ...........       17,000              -             50,000            18.0%           1.7%
3105 E. 75th Place                      
Tulsa, OK 74138                         
                                        
All officers and directors   1,217,840(7)         22.6%          136,500            49.1%          24.5%
as a group (4 persons) 
</TABLE> 
   _______________________

*    Less than one percent. 


                                                                -4-




<PAGE>
 
(1)  Shares of Common Stock which an individual has the right to acquire within
     60 days pursuant to the exercise of options are deemed to be outstanding
     for the purpose of computing the percentage ownership of such individual,
     but are not deemed to be outstanding for the purpose of computing the
     percentage ownership of any other person shown in the table or the
     percentage ownership of all officers and directors as a group.

(2)  Includes 145,000 shares subject to options which are currently exercisable 
     and 12,500 shares subject to warrants which are currently exercisable.

(3)  Includes 195,000 shares subject to stock options which are currently 
     exercisable and 12,500 shares subject to warrants which are currently 
     exercisable. 

(4)  Includes 50,000 shares subject to stock options which are currently 
     exercisable. 

(5)  Includes 25,000 shares subject to stock options which are currently 
     exercisable. 

(6)  Includes 70,000 shares owned by Atherton & Murphy Investment Company, of 
     which Mr. Atherton is a partner and 50% owner. 

(7)  Includes an aggregate of 415,000 shares subject to stock options which are 
     currently exercisable and 25,000 shares subject to warrants which are
     currently exercisable.

(8)  Each share of Preferred Stock is convertible into that number of shares of
     Common Stock determined by dividing the sum of $4.00 plus the amount of
     accrued but unpaid dividends by $4.00. Holders of Preferred Stock are
     entitled to vote on all matters together with the holders of Common Stock
     and each share of Preferred Stock is entitled to the number of votes equal
     to the number of shares then issuable to the holder upon its conversion.
     For purposes of this table, it has been calculated that each share of
     Preferred Stock is entitled to approximately 1.48 votes.



                            EXECUTIVE COMPENSATION


     The following table sets forth certain information for each of the fiscal 
years ended December 31, 1995, 1994 and 1993, with respect to the compensation 
paid for services rendered in all capacities to the Company by the Company's 
chief executive officer and each executive officer whose total compensation 
exceeded $100,000 during fiscal 1995.  No other executive officer received 
salary and bonus of greater than $100,000.


                                      -5-





<PAGE>
 
<TABLE> 
<CAPTION> 

                                             Summary Compensation Table
                     
                                           Annual Compensation                                Long-Term Compensation
                                  ----------------------------------------------      ----------------------------------------------
                                                                                                      Number
                                                                         Other                       of shares
                                                                         Annual       Restricted      Under-        Long-Term
                                                                         Compen-         Stock         lying        incentive
Name and                                     Salary          Bonus       sation          Awards       Options        Payouts
Principal Position                Year         ($)            ($)        ($)(4)           ($)         Granted          ($)
- ------------------                ----       ------          -----       ------         --------      -------       ---------
<S>                               <C>      <C>            <C>            <C>               <C>        <C>              <C> 
Charles H. Hood,                  1995     $106,250(1)    $143,750(3)    $16,000           -0-        50,000           -0-
 President and                    1994      100,000(1)        -0-            -0-           -0-           -0-           -0-
 Chairman                         1993      100,000(1)        -0-            -0-           -0-        95,000(5)        -0-

Gary W. Young,                    1995     $106,250(2)    $143,750(3)    $16,000           -0-        50,000           -0-
 Executive Vice                   1994       80,000(2)        -0-            -0-           -0-           -0-           -0-
 President                        1993       80,000(2)        -0-            -0-           -0-       145,000(6)        -0-

- ------------------
</TABLE> 
(1)    Commencing October 1, 1995, Mr. Hood was entitled to receive an annual
       base salary of $125,000, and for the first none months of 1995 and for
       each of the fiscal years 1994 and 1993, he was entitled to receive an
       annual base salary of $100,000. However, Mr. Hood elected to forego
       receiving and salary until such time as the Company's working capital
       position improves or conditions otherwise warrant the payment thereof.
       The salary has been recorded as an expense during each of these years and
       a liability has been accrued for the salary payable to Mr. Hood. During
       1995, Mr. Hood received payments of $30,000 with respect to his accrued
       salary.

(2)    Commencing October 1, 1995, Mr. Young became entitled to receive an
       annual base salary of $125,000. Mr. Young was entitled to receive an
       annual base salary of $100,000 for the first nine months of fiscal year
       1995, and $80,000 for each of fiscal years 1994 and 1993. However, Mr.
       Young elected to forego receiving any salary until such time as the
       Company's working capital position improves or conditions otherwise
       warrant the payment thereof. The salary has been recorded as an expense
       during each of these years and a liability has been accrued for the
       salary payable to Mr. Young. During 1995, Mr. Young received payments of
       $30,000 with respect to his accrued salary.

(3)    Represents a cash bonus in the amount of $50,000 to each of Mr. Hood and
       Mr. Young and the fair market value at the date of award ($.625 per
       share) if 150,000 shares of Common Stock awarded to each of Mr. Hood and
       Mr. Young as bonus compensation in 1995. Neither Mr. Hood nor Mr. Young
       received payment of the cash bonus in 1995 and payment of such amount was
       deferred until the Company's working capital improves or conditions
       otherwise warrant payment thereof. The bonuses have been recorded as an
       expense for 1995 and a corresponding liability has been accrued for the
       bonuses payable.

(4)    Other annual compensation represents payment of a non-accountable expense
       allowance in 1995. Amounts do not include the value of perquistes or
       other personal benefits because the amount of such compensation, if any,
       does not exceed the lesser of $50,000 or 10% of the total amount of
       annual salary and bonus.

(5)    Mr. Hood was granted options to acquire 95,000 shares of Common Stock at
       an exercise price of $0.375 per share in May of 1993 which replaced
       options for 95,000 shares having an exercise price of $1.00 per share
       which had been granted in November 1992.

                                      -6-
<PAGE>
 
(6)  Mr. Young was granted options to acquire 145,000 shares of Common Stock at
     an exercise price of $0.375 per share in May of 1993 which replaced options
     for 145,000 shares having an exercise price of $1.00 per share which had
     been granted in November 1992.

Option Grants

          The following table sets forth information with respect to stock
options granted by the Company to each of the named executive officers during
the year ended December 31, 1995.
<TABLE>
<CAPTION>
 
                                            Percent of
                              Number of       Total                  
                               Shares        Options      Exercise
                              Underlying   Granted to      Price
                               Options      Employees    Per Share   Expiration
Name                           Granted       in 1995        ($)         Date
- ----                           -------       -------     ---------   ----------
<S>                             <C>           <C>          <C>       <C>
Charles H. Hood                 50,000        46.5%        $0.20     1/15/2005
Gary W. Young                   50,000        46.5%        $0.20     1/15/2005
 
</TABLE>
Fiscal Year End Option Values

     There were no stock options exercised by the named executive officers
during the year ended December 31, 1995.  The following table sets forth
information regarding the value of unexercised stock options held by each of the
named executive officers as of the year ended December 31, 1995.
<TABLE>
<CAPTION>
 
                       Number of Shares of Common          Value of Unexercised
                      Stock Underlying Unexercised       In-The-Money Options at
                    Options at December 31, 1995(#)      December 31, 1995($)(1)
                    -------------------------------      -----------------------
Name                  Exercisable      Unexercisable    Exercisable  Unexercisable
- ----                  -----------      -------------    -----------  -------------
<S>                       <C>                 <C>        <C>             <C>
Charles H. Hood         145,000               -0-        $357,475        $-0-
Gary W. Young           195,000(2)            -0-        $477,725        $-0-
</TABLE>

____________

(1)  Calculated by determining the difference between the fair market value of
     the Company's Common Stock as of December 31, 1995 ($2.78 per share based
     on the average of the high and low bid price on such date) and the exercise
     price of the underlying options.
(2)  Does not include an option granted by Mr. Hood to Mr. Young to purchase
     60,000 shares at an exercise price of $1.00 per share.

                                      -7-
<PAGE>
 
Executive Retirement Plan 

     In December 1995, the Company adopted the ADDvantage Media Group, Inc. 
Supplemental Executive Retirement Plan, a nonqualified deferred compensation 
plan (the "Retirement Plan").  The Retirement plan is an unfunded plan 
maintained to provide deferred compensation to certain highly compensated 
employees of the Company.  Participation in the Retirement Plan is limited to 
senior management employees of the Company designated by the Company's Board of 
Directors.  Mr. Hood and Mr. Young have been designated by the Board of 
Directors as eligible participants under the Retirement Plan. 

     Under the Retirement Plan, a participant terminating employment upon 
reaching age 62 (the "early retirement date") will be entitled to receive 
monthly benefits of approximately $6,770 a month for a period of ten years.  
Upon reaching age 65 (the "normal retirement date") or such later date 
coinciding with the executive"s termination of or retirement from employment, 
each executive will be entitled to receive monthly payments of $10,416.67 (the 
"normal retirement benefits") for a period of ten years. In the event of a 
long-term disability (as determined by the Board of Directors), the executive 
will be entitled to the normal retirement benefits under the Retirement Plan 
commencing on the early retirement date. In the event of the death of an 
executive participant prior to the termination of employment, such executive's 
spouse or designated beneficiary will be entitled to the normal retirement 
benefits under the Retirement Plan. If the executive participant's employment 
with the Company is terminated prior to the early retirement date, no benefits 
are payable under the Retirement Plan.

                             CERTAIN TRANSACTIONS

     On January 18, 1995, the Company filed suit against Wal-Mart Stores, Inc.
("Wal-Mart") in the United States District Court for the Western District of
Arkansas stemming from the contractual relationship between the Company and Wal-
Mart with respect to the use of the Shoppers Calculator(1) in certain Wal-Mart
stores. In order to fund the initial filing of the litigation, Charles H. Hood
and Gary W. Young, each an officer and director of the Company, each loaned the
Company $10,000 for which they received an unsecured promissory note from the
Company payable within 20 days after final resolution of the Wal-Mart
litigation. In addition, the Company agreed to pay to each of Messrs. Hood and
Young one percent of any recovery (net of legal fees and costs related to the
litigation) received as a result of the Wal-Mart litigation. The Company and 
Wal-Mart entered into a new contract effective as of September 1, 1995, in
settlement of the litigation. Pursuant to the Company's calculation of the net
recovery to be received from the Wal-Mart contract entered into in settlement of
the litigation, each of Messrs. Hood and Young are entitled to receive
approximately $50,056.

     During the first quarter of 1995, the Company completed a private placement
of notes and warrants for an aggregate consideration of $200,000. The notes 
issued in the offering bear interest at a rate of 10% per annum and principal 
and interest on the notes were due and payable on or before 20 days after the 
final resolution, by settlement, judgment or otherwise, of the Wal-Mart 
litigation. Each warrant issued entitled the holder thereof to purchase one 
share of Common Stock at an exercise price of $0.20 per share at any time 
within two years of the date of issuance. In addition, the Company agreed to pay
to the investors a total of 10% of the net recovery from the Wal-Mart lawsuit or
any settlement thereof. Investors in the private placement included Messrs. 
Hood, Young and Barrett, directors of the Company, and Robert W. Davis and 
William S. Atherton, each an owner of more than five percent of a class of the 
Company's outstanding securities. The following table sets forth certain 
information with respect to the securities acquired by such purchasers in the 
private placement:

                                      -8-
<PAGE>
 
<TABLE> 
<CAPTION> 
                                            Number of
                                             Shares       Principal      Net
                       Aggregate Cash      Underlying      Amount     Recovery
Name                   Consideration        Warrants      of Notes    Amount(1)
- ----                   -------------        --------      --------    ---------
<S>                       <C>                <C>           <C>         <C>
Chuck H. Hood             $ 5,000            12,500        $ 5,000     $12,514
Gary W. Young               5,000            12,500          5,000      12,514
J. Larre Barrett           20,000            50,000         20,000      50,056
Robert W. Davis            10,000            25,000         10,000      25,028
William S. Atherton        20,000            50,000         20,000      50,056
- --------------
</TABLE>

(1)  Represents each investor's interest in the net after tax cash flow
     estimated to be received under the Wal-Mart contract which was entered into
     in settlement of the litigation.  The Company has calculated the total net
     after tax cash flow recovery from such contract to equal $5,005,000.

     On November 30, 1995, Messrs. Barrett, Davis and Atherton exercised their
warrants to purchase the underlying shares of Common Stock in exchange for one-
half of the outstanding principal balance of the notes covered in the private
placement.  At such date, the Company issued replacement notes to Messrs.
Barrett, Davis and Atherton in the amounts of approximately $11,468, $5,835 and
$11,671, respectively, representing the remaining outstanding principal balance
on the original notes and accrued interest on the original notes through such
date.  Principal and interest are due and payable on such notes on or before
June 30, 1997.  In addition, on such date Mr. Hood and Mr. Young exchanged the
notes purchased in the offering for new notes each in the principal amount of
$5,347 (representing the outstanding principal balance of the original notes and
accrued interest thereon through such date), which notes mature as to principal
and interest on June 30, 1997.

      COMPLIANCE WITH SECTION 16(a) OF THE SECURITIES EXCHANGE ACT OF 1934

     Section 16(a) of the Securities Exchange Act of 1934 requires the Company's
directors and executive officers, and persons who own more than ten percent of
the Company's Common Stock, to report their initial ownership of the Company's
Common Stock and any subsequent changes in that ownership to the Securities and
Exchange Commission ("SEC") and The Nasdaq Stock Market, and to furnish the
Company with a copy of each such report.  SEC regulations impose specific due
dates for such reports, and the Company is required to disclose in this Proxy
Statement any failure to file by these dates during and for fiscal 1994.

          To the Company's knowledge, based solely on the review of the copies
of such reports furnished to the Company and written representations that no
other reports were required, during and with respect to fiscal 1995, all Section
16(a) filing requirements applicable to its executive officers, directors and
more than ten percent stockholders were complied with, except that Charles H.
Hood, Gary W. Young and J. Larre Barrett each inadvertently failed to timely
file a statement on Form 4 with respect to the acquisition by each of common
stock purchase warrants and Mr. Barrett also inadvertently failed to timely
report the exempt exercise of the common stock purchase warrants on a year-end
Form 5.

                                      -9-


<PAGE>
 
                                  OTHER MATTERS

Matters Which May Come Before the Annual Meeting

          The Board of Directors knows of no matters other than those described
in this Proxy Statement which will be brought before the Annual Meeting for a
vote of the stockholders.  If any other matter properly comes before the Annual
Meeting for a stockholder's vote, the persons named in the accompanying proxy
will vote thereon in accordance with their best judgment.

Proposals of Stockholders

          Proposals of stockholders intended to be presented at the Company's
1997 Annual Meeting of Stockholders must be received at the principal executive
offices of the Company, 5100 East Skelly Drive, Meridian Tower, Suite 1080,
Tulsa, Oklahoma 74135, on or before February 18, 1997, to be considered for
inclusion in the Company's proxy statement and accompanying proxy for that
meeting.



                                  By Order of the Board of Directors.



                                  Lynnwood R. Moore, Jr.
                                  Secretary
June 18, 1996
Tulsa, Oklahoma

                                     -10-

<PAGE>
 
                                     PROXY
                         ADDVANTAGE MEDIA GROUP, INC.
               THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS

The undersigned hereby appoints Charles H. Hood and Gary W. Young as Proxies, 
each with the power to appoint his or her substitute, and hereby authorizes them
to represent and to vote, as designated below, all the shares of common stock of
ADDvantage Media Group, Inc. (the "Company") held of record by the undersigned 
on May 31, 1996, at the Annual Meeting of Stockholders of the Company to be held
on July 18, 1996, and at any and all adjournments or postponements thereof. 

1.  Election of directors. 

    [_]  FOR all nominees listed below (except as indicated to the contrary 
below and subject to the discretion of the proxies as provided herein).

        J. Larre Barrett     John W. Condon    Charles H. Hood   Gary W. Young

    [_]  WITHHOLD AUTHORITY to vote for all the nominees above. 

Instructions: To withhold authority for any individual nominee or nominees, 
write their name(s) here:

________________________________________________________________________________



               (Continued and to be signed on the reverse side)


2.  Proposal to approve the appointment of Tullius Taylor Sartain & Sartain as 
the independent auditors of the Company.

                [_]  FOR             [_]  AGAINST        [_]   ABSTAIN

3.  In their discretion, the Proxies are authorized to vote upon such other 
business as may properly come before the meeting. 

This Proxy when properly executed will be voted at the Annual Meeting or any 
adjournments or postponements thereof as directed herein by the undersigned 
stockholder.  If no specifications are made, this Proxy will be voted FOR 
Proposals 1 and 2.  This Proxy is revocable at any time before it is exercised. 

                                            IMPORTANT: Please date this Proxy
                                            and sign exactly as your name
                                            appears to the left. If shares are
                                            held by joint tenants, both should
                                            sign. When signing as attorney,
                                            executor, administrator, trustee or
                                            guardian, please give title as such.
                                            If a corporation, please sign in
                                            full corporate name by president or
                                            other authorized officer. If a
                                            partnership, please sign in
                                            partnership name by authorized
                                            person.

                                            Dated: ___________________, 1996

                                            Signature(s) ___________________

                                            Signature(s) ___________________

PLEASE MARK, DATE, SIGN AND MAIL THIS PROXY PROMPTLY IN THE ENCLOSED ENVELOPE.
           NO POSTAGE IS REQUIRED FOR MAILING IN THE UNITED STATES.




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