ADDVANTAGE MEDIA GROUP INC /OK
10QSB, 1997-11-05
PROFESSIONAL & COMMERCIAL EQUIPMENT & SUPPLIES
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<PAGE>
 
                                 UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549

                                  FORM 10-QSB

[x]  QUARTERLY REPORT UNDER SECTION 13 or 15(d) OF THE SECURITIES EXCHANGE ACT
     OF 1934

     For the quarterly period ended September 30, 1997

[_]  TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE EXCHANGE ACT

     For the transition period ________________ to ______________

                        Commission File number 1-10799

                         ADDVANTAGE MEDIA GROUP, INC.
       (Exact name of small business issuer as specified in its charter)

            OKLAHOMA                                73-1351610
      (State or other jurisdiction of             (I.R.S. Employer
      incorporation or organization)              Identification No.)

            5100 East Skelly Drive
        Meridian Tower, Suite 1080
          Tulsa, Oklahoma                              74135-6552
   (Address of principal executive office)             (Zip Code)

                                (918) 665-8414
             (Registrant's telephone number, including area code)

                                     NONE
             (Former name, former address and former fiscal year,
                         if changed since last report)

Check whether the issuer (1) filed all reports required to be filed by Section
13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter
period that the registrant was required to file such reports), and (2) has been
subject to such filing requirements for the past 90 days.   Yes   x   No ______
                                                                ----      

Shares outstanding of the issuer's $.01 par value common stock as of November
5, 1997 is 5,906,584.
Transitional Small Business Issuer Disclosure Format (Check one): Yes __  No x
                                                                             --
<PAGE>
 
PART I.  FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS

                         ADDVANTAGE MEDIA GROUP, INC.

                                BALANCE SHEETS

<TABLE>
<CAPTION>
                                               September 30,   December 31,
                                                   1997           1996
                                               -------------  ------------
                 ASSETS                        (UNAUDITED)
 <S>                                           <C>             <C>
 Current assets:                               
   Cash and cash equivalents                      $1,268,046     $  739,140
   Accounts receivable                               110,030        991,544
   Deferred income taxes                           1,935,122      3,288,000
   Other current assets                               46,732         21,166
                                                  ----------     ----------
                                               
 Total current assets                              3,359,930      5,039,850
                                               
 Property and equipment, at cost:              
   Calculators                                     2,815,823      2,157,010
   Office and production equipment                   806,913        478,274
   Furniture and fixtures                             90,278         80,320
                                                  ----------     ----------
                                               
                                                   3,713,014      2,715,604
                                               
   Accumulated depreciation                          555,893        482,179
                                                  ----------     ----------
                                               
                                                   3,157,121      2,233,425
                                               
 Deferred income taxes                                    --         41,000
                                               
                                               
 Patent, net of accumulated amortization of    
  $604,451 and $536,349 at September 30,       
  1997 and December 31, 1996, respectively           303,659        371,771
 
 Deferred charges                                    151,784         37,489
                                                  ----------     ----------
 Total assets                                     $6,972,494     $7,723,535
                                                  ==========     ==========
</TABLE>

                                      -1-
<PAGE>
 
                         ADDVANTAGE MEDIA GROUP, INC.

                                BALANCE SHEETS

<TABLE>
<CAPTION>
                                                September 30,   December 31,
                                                     1997           1996
                                                --------------  -------------
LIABILITIES AND STOCKHOLDERS' EQUITY             (UNAUDITED)
<S>                                             <C>             <C>
Current liabilities:                            
  Note payable to bank                            $        --    $ 1,156,656
  Accounts payable                                    353,737        573,029
  Accrued interest                                         --        138,505
  Accrued settlement obligation                       140,463        567,848
  Other accrued liabilities                           299,044        530,707
  Accrued preferred stock dividends                        --        432,850
  Unearned advertising revenue                        157,662        819,836
                                                  -----------    -----------
Total current liabilities                             950,906      4,219,431
                                                
                                                
Long-term obligations                                 198,204        108,600
Deferred income taxes                                 359,000        359,000
                                                
                                                
Stockholders' equity:                           
                                                
   Preferred stock, $1.00 par value, 1,000,000  
    shares authorized; Series A preferred       
    stock--227,750 shares issued and            
    outstanding at September 30, 1997 and       
    December 31, 1996; liquidation preference,  
    $911,000                                          760,260        760,260
                                                
                                                
   Common stock, $.01 par value, 10,000,000     
    shares authorized, 5,906,584 and            
    5,731,089 issued and outstanding at         
    September 30, 1997 and December 31,         
    1996, respectively                                 59,066         57,311
                                                
                                                
  Capital in excess of par value                    8,862,633      8,753,869
  Accumulated deficit                              (4,217,575)    (6,534,936)
                                                  -----------    -----------
Total stockholders' equity                          5,464,384      3,036,504
                                                  -----------    -----------
Total liabilities and stockholders' equity        $ 6,972,494    $ 7,723,535
                                                  ===========    ===========
</TABLE>

                                      -2-
<PAGE>
 
                         ADDVANTAGE MEDIA GROUP, INC.

                           STATEMENTS OF OPERATIONS
                                  (UNAUDITED)

<TABLE>
<CAPTION>
                                                    Three Months Ended
                                                      September 30,
                                                --------------------------
                                                     1997          1996
                                                ------------  ------------
<S>                                             <C>           <C>
Revenues:                                       
  Advertising sales                              $2,900,958    $2,229,829
  Other                                              15,579         8,467
                                                 ----------    ----------
                                                  2,916,537     2,238,296
                                                
Costs and expenses:                             
  Cost of advertising services                    1,115,217       584,330
  Selling expenses                                  167,572        58,370
  General and administrative expenses               402,448       361,273
                                                 ----------    ----------
                                                  1,685,237     1,003,973
                                                 ----------    ----------
Operating income                                  1,231,300     1,234,323
Interest expense                                      8,924       132,284
                                                 ----------    ----------
Income before provision for income taxes          1,222,376     1,102,039
Provision for income taxes                          473,220       418,882
                                                 ----------    ----------
Net income                                          749,156       683,157
Preferred stock dividends                           (22,899)      (22,900)
                                                 ----------    ----------
Net income applicable to common stock            $  726,257    $  660,257
                                                 ==========    ==========
Net income per common share                      $     0.11    $     0.11
                                                 ==========    ==========
Shares used in computing net income per         
   common share                                   6,380,898     5,845,517
                                                 ==========    ==========
</TABLE>

                                      -3-
<PAGE>
 
                         ADDVANTAGE MEDIA GROUP, INC.

                           STATEMENTS OF OPERATIONS
                                  (UNAUDITED)

<TABLE>
<CAPTION>
                                                       Nine Months Ended
                                                        September 30,
                                                  --------------------------
                                                      1997          1996
                                                  ------------  ------------
<S>                                               <C>           <C>
Revenues:                                     
  Advertising sales                                $8,608,274    $4,210,459
  Other                                                24,401        14,726
                                                   ----------    ----------
                                                    8,632,675     4,225,185
                                              
Costs and expenses:                           
  Cost of advertising services                      3,022,259     1,204,939
  Selling expenses                                    435,324       114,525
  General and administrative expenses               1,214,421       973,793
                                                   ----------    ----------
                                                    4,672,004     2,293,257
                                                   ----------    ----------
Operating income                                    3,960,671     1,931,928
Interest expense                                       72,738       398,511
                                                   ----------    ----------
Income before provision for income taxes            3,887,933     1,533,417
                                              
Provision for income taxes                          1,502,371       582,781
                                                   ----------    ----------
Net income                                          2,385,562       950,636
Preferred stock dividends                             (68,201)      (78,146)
                                                   ----------    ----------
Net income applicable to common stock              $2,317,361    $  872,490
                                                   ==========    ==========
Net income per common share                        $     0.37    $     0.15
                                                   ==========    ==========
Shares used in computing net income per       
    common share                                    6,315,209     5,800,939
                                                   ==========    ==========
</TABLE>

                                      -4-
<PAGE>
 
                          ADDVANTAGE MEDIA GROUP, INC.

                            STATEMENTS OF CASH FLOWS
                                  (UNAUDITED)
<TABLE>
<CAPTION>
                                                            Nine Months Ended       
                                                              September 30,         
                                                        --------------------------  
                                                                                    
                                                            1997            1996    
                                                        ------------  ------------  
<S>                                                     <C>           <C>           
OPERATING ACTIVITIES                                                                
                                                                                    
Net income                                              $ 2,385,562   $     950,636 
Adjustments to reconcile net income to net cash                                     
   provided by operating activities:                                                
     Deferred income tax                                  1,393,878         582,781 
     Depreciation and amortization                          379,607         233,830 
     Accrual of long-term obligations                        89,604          81,450 
     Changes in assets and liabilities:                                             
       Accounts receivable                                  881,513          (5,171)
       Other current assets                                 (25,565)        (19,326)
       Deferred charges                                     (82,574)        (99,561)
       Accounts payable                                    (219,294)        (37,514)
       Accrued interest                                    (138,505)        322,880 
       Accrued settlement obligation                       (427,383)         38,956 
       Other accrued liabilities                           (231,663)         43,710 
       Unearned advertising revenue                        (662,174)        163,736 
                                                        -----------   ------------- 
Net cash provided by operating activities                 3,343,006       2,256,407 
                                                                                    
INVESTING ACTIVITIES                                                                
Purchases of property and equipment                      (1,235,192)     (1,379,716)
                                                        -----------   ------------- 
Net cash used in investing activities                    (1,235,192)     (1,379,716)
                                                                                    
FINANCING ACTIVITIES                                                                
Proceeds from issuance of bank notes                             --         180,032 
Payments on bank note                                    (1,156,656)       (315,000)
Payment on shareholders' and directors' notes                    --         (60,000)
Payment of preferred stock dividends                       (501,051)             -- 
Exercise of options and warrants                             78,799         436,312 
                                                        -----------   -------------  
Net cash provided by (used in) financing activities      (1,578,908)        241,344 
                                                        -----------   ------------- 
Increase in cash                                            528,906       1,118,035 
Cash at beginning of period                                 739,140          20,444 
                                                        -----------   ------------- 
Cash at end of period                                   $ 1,268,046   $   1,138,479 
                                                        ===========   ============= 
Supplemental disclosures of cash flow information:                                  
   Interest paid                                        $   280,304   $      45,145 
                                                        ===========   ============= 
   Income taxes paid                                    $   108,576   $          -- 
                                                        ===========   ============= 
Non Cash Investing & Financing Activities                                           
   Warrants issued for services                         $    31,720   $          -- 
                                                        ===========   =============  
</TABLE>
<PAGE>
 
              NOTES TO CONDENSED FINANCIAL STATEMENTS (UNAUDITED)


NOTE 1 - BASIS OF PRESENTATION

The accompanying unaudited condensed financial statements have been prepared in
accordance with generally accepted accounting principles for interim financial
statements and do not include all information and footnotes required by
generally accepted accounting principles for complete financial statements.
However, the information furnished reflects all adjustments, consisting only of
normal recurring adjustments which are, in the opinion of management, necessary
in order to make the financial statements not misleading.

NOTE 2 - DESCRIPTION OF BUSINESS

The Company markets and sells in-store advertising to national advertisers.  The
advertising is positioned on the Company's solar powered calculators attached to
the handles of mass merchants' shopping carts.  The calculators are patented and
registered under the trademark "Shoppers Calculators."

On September 1, 1995, the Company and Wal-Mart Stores, Inc. ("Wal-Mart") entered
into a four-year contract under which the Company will install and maintain
Shoppers Calculators(R) in all of Wal-Mart's Supercenters in the continental
United States and Wal-Mart was responsible for selling the advertising for the
calculators during the initial phase of the contract.  During the last quarter
of 1996, the Company assumed the responsibility for sales of advertising and
this arrangement was formalized in an amendment to the Wal-Mart contract dated
August 25, 1997. Wal-Mart has agreed to guarantee advertising revenues to the
Company of $23.5 million, subject to the Company's obligation to install and
service the Shoppers Calculators(R) during the revenue guaranty period.  After
the Company has received payment of the total guaranteed advertising revenues,
the Company has the option to continue the contract.  If the Company elects to
continue the contract, the program will then continue on this basis for a fixed
period of time, and upon conclusion of the term of the contract, the program
will be subject to re-evaluation by both parties.  Through September 30, 1997,
cumulative advertising revenues have totaled $15,748,233, reducing the
guaranteed advertising revenues to be received in future periods to $7,746,297.
Certain terms of the contract were determined based on the following assumed
schedule with respect to the number of Supercenter stores to be participating in
the Company's program.  The following table sets forth the assumed schedule of
Supercenter installations pursuant to the Wal-Mart contract's operating plan and
the actual installations in Supercenters to date.

                                      -6-
<PAGE>
 
<TABLE>
<CAPTION>
                   Shopping             Shopping
        Stores to  Carts to   Stores      Carts
 Year   be Added   be Added  Installed  Installed
- - ------  ---------  --------  ---------  ---------
<S>     <C>        <C>       <C>        <C>
 1995          33    39,600         41     31,925
 
 1996         200   240,000        286    234,041
 
 1997         100   120,000     2/(1)/      1,071
 
 1998         100   120,000        N/A        N/A
              ---   -------
              433   519,600
              ===   =======
</TABLE>

_________________________
(1)  The Company currently plans to install 9 Supercenters during 1997.

If the Wal-Mart contract is not renewed upon its termination and the Company has
not then entered into or implemented contracts with other mass merchants or
other parties or acquired or entered into or acquired new lines of business, the
Company may have to cease operations and perhaps liquidate.  In any event, it is
anticipated that if the Wal-Mart contract is not renewed, it will very likely
have a material adverse effect on the Company and its operations.

On November 22, 1996, the Company completed the redemption of its 600,000
outstanding Common Stock Purchase Warrants that were set to expire on December
31, 1996.  A total of 582,907 Warrants, or 97%, were exercised with gross
proceeds aggregating $2,331,628.  From the net proceeds, the Company paid
$2,000,000 of its outstanding bank debt in December 1996.


ITEM 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
          RESULTS OF OPERATIONS

RESULTS OF OPERATIONS

The Company entered into a contract with Wal-Mart effective as of September 1,
1995, whereby the Company will install and maintain its Shoppers Calculators in
all of Wal-Mart's Supercenter stores in the continental United States.  Under
the contract, Wal-Mart is obligated to pay the Company $2,700 per installed
store, per four-week advertising cycle, until a total of approximately
$23,500,000 has been received by the Company.  Wal-Mart Supercenter store
installations commenced in October 1995 with 41 stores being installed by year-
end.  During 1996 a total of 286 additional stores were installed bringing total
installations to 327 by the end of 1996.  The Company currently plans to install
9 additional Supercenters by the end of 1997.

                                      -7-
<PAGE>
 
THREE MONTHS ENDED SEPTEMBER 30, 1997 COMPARED TO THREE MONTHS ENDED SEPTEMBER
30, 1996

Advertising revenues increased approximately $671,100 (30%) for the three months
ended September 30, 1997 as compared to the same period in 1996.  During the
third fiscal quarter of 1997, an average of 327 stores contributed revenue for
the quarter as compared to 251 for the third quarter of 1996.

Operating income (income before interest, taxes and preferred stock dividends)
decreased $3,000 due primarily to higher costs associated with staffing the
Company's field service organization to manage and service the installed stores.
The Company's net income applicable to common stock was $726,300 for 1997 third
quarter, as compared to $660,300 for the same period last year.  As a result of
implementation of the new Wal-Mart contract, 1995 earnings were increased by
$3,910,000 from the accounting recognition of the future tax benefits of the
Company's net operating losses and temporary differences aggregating $10,290,000
at December 31, 1995.  The 1997 tax expense of $473,200 reflects the
amortization of the deferred tax asset recognized in 1995.

Costs of advertising services (representing primarily labor to supervise,
service and clean the installed units, to change advertising messages and
depreciation of installed units) increased approximately $530,900 (91%) in the
third quarter of 1997 as compared to the same period in 1996 as a result of
higher labor costs, printing costs and depreciation due to the increase in the
number of Supercenters installed and calculators serviced during the respective
periods.

Selling expense increased approximately $109,200 (187%) in the third quarter of
1997.  This was primarily due to increases during 1997 in payroll, payroll
related expenses, sales representative retainer expenses, advertising and
marketing materials costs.  During the last quarter of 1996, the Company assumed
primary responsibility for selling advertising on the Shoppers Calculators
installed in Wal-Mart Supercenters.

General and administrative expenses increased $41,200 (11%) in the third quarter
of 1997 as compared to the same period in 1996.  During 1997, payroll and
payroll related expenses increased $36,100 as a result of higher compensation
levels and increased staff required to administer the Wal-Mart Supercenter
contract.  Officer and management bonus accruals increased $20,800 in 1997 as
compared to the same period in 1996.  Executive retirement plan accruals,
including insurance cost to fund future payments, decreased $15,800 during 1997.
Expenses related to broker and analyst meetings and other shareholder expenses
increased $3,100 over 1996.  Decreases amounting to $3,000 occurred in
professional fees, occupancy costs, business taxes and other expenses.

Interest expenses decreased approximately $123,400 (93%) during the third
quarter of 1997 as compared to the same period in 1996. Interest on bank
borrowings decreased $97,100 due primarily to the repayment of all bank debt
during 1997. Vendor interest was $7,600 lower and interest accrued on amounts
due investors, including the accretion of discount for the litigation
settlement, was $18,700 lower for the third quarter of 1997 as compared to 1996,
all because of the reduction of amounts due and past due.

                                      -8-
<PAGE>
 
NINE MONTHS ENDED SEPTEMBER 30, 1997 COMPARED TO NINE MONTHS ENDED SEPTEMBER 30,
1996

Advertising revenues increased approximately $4,397,800 (104%) for the nine
months ended September 30, 1997 as compared to the same period in 1996.  During
the first nine months of 1997, an average of 327 stores contributed revenue for
the quarter as compared to 159 for the same period in 1996.

The significant increase in revenues improved operating income (income before
interest, taxes and preferred stock dividends) by $2,028,700 during the first
nine months of 1997 as compared to the same period in 1996.  The Company's net
income applicable to common stock was $2,317,400 for the 1997 first nine months,
as compared to $872,500 for the same period last year.  As a result of
implementation of the new Wal-Mart contract, 1995 earnings were increased by
$3,910,000 from the accounting recognition of the future tax benefits of the
Company's net operating losses and temporary differences aggregating $10,290,000
at December 31, 1995.  The 1997 tax expense of $1,502,400 reflects the
amortization of the deferred tax asset recognized in 1995.

Costs of advertising services (representing primarily labor to supervise,
service and clean the installed units, to change advertising messages and
depreciation of installed units) increased approximately $1,817,300 (151%) in
the first nine months of 1997 as compared to the same period in 1996 as a result
of higher labor costs, printing costs and depreciation due to the increase in
the number of Supercenters installed and calculators serviced during the
respective periods.

Selling expense increased approximately $320,800 (280%) in the first nine months
of 1997 compared to the same period in 1996.  This was primarily due to
increases during 1997 in payroll, payroll related expenses, sales representative
retainer expenses, advertising and marketing materials costs.  During the last
quarter of 1996, the Company assumed primary responsibility for selling
advertising on the Shoppers Calculators installed in Wal-Mart Supercenters.

General and administrative expenses increased $240,600 (25%) in the first nine
months of 1997 as compared to the same period in 1996.  During 1997, payroll and
payroll related expenses increased $120,400 as a result of higher compensation
levels and increased staff required to administer the Wal-Mart Supercenter
contract.  Officer and management bonus accruals increased $149,200 in 1997 as
compared to the same period in 1996.  Executive retirement plan accruals,
including insurance cost to fund future payments, decreased $50,400 during 1997.
Expenses related to broker and analyst meetings and other shareholder expenses
increased $4,900 over 1996.  Increases amounting to $16,500 occurred in
professional fees, occupancy costs, business taxes and other expenses.

Interest expenses decreased approximately $325,800 (82%) during the first nine
months of 1997 as compared to the same period in 1996.  Interest on bank
borrowings decreased $269,300 due primarily to the repayment of all bank debt
during 1997.  Vendor interest was $17,200 lower and interest accrued on amounts
due investors, including the accretion of discount for the

                                      -9-
<PAGE>
 
litigation settlement, was $39,300 lower for the first nine months of 1997 as
compared to the same period in 1996, all because of the reduction of amounts due
and past due.

FINANCIAL CONDITION AND LIQUIDITY

During the first quarter of 1995, the Company completed an offering of
promissory notes and warrants for an aggregate consideration of $200,000 which
was used to pay the expenses of the lawsuit against Wal-Mart and certain
operating expenses incurred during the period that the lawsuit was pending.  The
offering involved the issuance by the Company of (a) a total of 500,000
warrants, each of which, upon exercise, entitled the holder to acquire one share
of the Company's Common Stock at a price of $.20 per share, and were exercisable
within 24 months from the date of issuance; (b) rights to receive amounts equal
to a total of 10% of the net recovery from the Wal-Mart lawsuit described
elsewhere herein; and (c) promissory notes of the Company in an aggregate
principal amount of $200,000 and bearing interest at the rate of 10% per annum
due on or before 20 days after the final resolution, by settlement, final
judgment or otherwise, of the Wal-Mart litigation.  On November 30, 1995,
investors holding warrants to purchase 425,000 shares of Common Stock exercised
such warrants by converting promissory notes in the principal amount of $85,000
to acquire the shares.  At the same date, new promissory notes totaling $130,808
(representing $115,000 principal and $15,808 accrued interest on the original
notes) were issued.  These notes were paid in full at December 31, 1996.

The Company entered into separate agreements with Wal-Mart in July 1993 and June
1994 which provided for the installation of the Company's calculators in certain
Wal-Mart stores.  The July 1993 and June 1994 contracts were never implemented,
and on January 18, 1995, the Company filed a lawsuit against Wal-Mart for the
alleged breach of the terms of those contracts.

On September 1, 1995, the Company and Wal-Mart entered into a new contract and
the Company dismissed the lawsuit.  Under the terms of new four-year contract,
the Company is required to install the Shoppers Calculators in all of Wal-Mart's
Supercenters in the continental United States, and Wal-Mart was to sell the
advertising for the calculators during the initial phase of the contract.
During the last quarter of 1996, the Company assumed the responsibility for
sales of advertising and this arrangement was formalized in an amendment to the
Wal-Mart contract dated August 25, 1997.  Wal-Mart has agreed to guarantee
advertising revenues to the Company of approximately $23.5 million subject to
the Company's obligation to install and service the Shoppers Calculators during
the revenue guaranty period.  At the conclusion of the Wal-Mart guarantee phase,
the Company has the option to continue the contract through October 6, 1999.
Upon conclusion of the contract, the program is subject to re-evaluation by both
parties.

The present value of the amount payable to the participants in the Company's
private placement (including Messrs. Hood and Young who provided the initial
funding for the lawsuit), who have the right to receive an aggregate of 12% of
the net recovery in the Wal-Mart litigation, has been calculated by the Company
to be $498,711, excluding accretion of discount, and has been recorded as
accrued settlement obligation in the financial statements. Including accretion
of the discount, the obligation was $567,848 at December 31, 1996. At September
30, 1997, a total

                                      -10-
<PAGE>
 
of $140,463 of this amount remained unpaid and it is anticipated that the entire
balance of the amounts due will be paid by December 31, 1997.

In compliance with the terms of the new contract, on October 17, 1995, the
Company furnished Wal-Mart with a detailed "operating plan" which projects
advertising revenues, capital costs and operating expenses based on the new
contract.  The purpose of this operating plan was to determine the financial
impact of the new contract to the Company, F&M Bank and creditors.  The
operating plan in its final form covered years 1995, 1996, 1997 and 1998.  The
key assumptions used to develop the operating plan were provided to the Company
by Wal-Mart and were as follows:

<TABLE>
<CAPTION>
                          SUPERCENTER INSTALLATIONS          
                                                            
               Year                   Stores  Shopping Carts
               ----                   ------  --------------
               <S>                    <C>     <C>           
               1995                       33          39,600
                                                            
               1996                      200         240,000
                                                            
               1997                      100         120,000
                                                            
               1998                      100         120,000
                                         ---         -------
               Total Installations       433         519,600
                                         ===         ======= 
</TABLE>

The Wal-Mart contract provided the Company with additional bank financing, which
was guaranteed by Wal-Mart, in the amount of $700,000.  The note evidencing such
financing, including $60,270 of accrued interest, was paid in October 1996.

On March 6, 1996, the Company completed a restructuring of all past due bank
debt effective as of October 1, 1995.  The $1,800,000 revolving line of credit,
other notes totaling $1,132,622 and accrued interest through September 30, 1995
of $474,034 were combined into a new note in the amount of $3,406,656.  During
the fourth quarter of 1996, cash flow from operations and proceeds from the
Company's warrant redemption were utilized to reduce the principal amount of the
loan by $2,250,000.  During the first and second quarters of 1997, the Company
amortized the balance of this loan by making principal payments of $751,000 and
$406,000, respectively.

The Company's first revenue period under the new contract began on November 6,
1995.  Through September 30, 1997, cumulative revenues received from Wal-Mart
totaled $15,748,233, reducing the guaranteed revenues to be received in future
periods to $7,746,297.  The Company believes the cash flow from the Wal-Mart
contract should allow the Company to meet its anticipated cash requirements for
the foreseeable future, including repayment of all past due obligations.

During June 1996, certain warrants to purchase up to 60,000 units (each unit
consisting of two shares of Common Stock and one Warrant to purchase one share
of Common Stock for $4.80 per share) were exercised.  These unit Warrants were
issued in June 1991 to the selling agent in connection with the Company's
initial public offering.  A total of 120,000

                                      -11-
<PAGE>
 
shares of Common Stock and Warrants to purchase 60,000 shares of Common Stock at
$4.80 per share were issued, with net proceeds to the Company amounting to
$432,000. The Warrants to purchase 60,000 shares of Common Stock, set to expire
on December 31, 1996, were extended to December 31, 1998.

During August 1996, 50,000 shares of the Company's Series A, 10% Cumulative
Convertible Preferred Stock, including accrued dividends and interest thereon,
were converted into 75,532 shares of the Company's Common Stock at the
conversion rate of $4.00 per share.  As a result of this transaction,
stockholders' equity was increased $102,200.

On November 22, 1996, the Company completed the redemption of its 600,000
outstanding Common Stock Purchase Warrants that were set to expire on December
31, 1996.  A total of 582,907 Warrants, or 97%, were exercised with gross
proceeds aggregating $2,331,628.  This amount, net of commissions and
registration expenses of approximately $260,000, was committed to repayment of
the Company's bank debt.  From the net proceeds, the Company paid $2,000,000 of
its outstanding bank debt in December 1996.

FORWARD-LOOKING STATEMENTS

Certain statements included in this report which are not historical facts are
forward-looking statements, including the information provided with respect to
the projected installations of the Shoppers Calculator in the Wal-Mart
Supercenters.  These forward-looking statements are based on current
expectations, estimates, assumptions and beliefs of management; and words such
as "expects," "anticipates," "intends," "plans," "believes," "estimates" and
similar expressions are intended to identify such forward-looking statements.
These forward-looking statements involve risks and uncertainties, including, but
not limited to, the Company's dependence on the Wal-Mart contract, the number
and rate of new Supercenters constructed by Wal-Mart, general economic
conditions and conditions affecting the mass merchandising industry, the
availability of raw materials and manufactured components and the Company's
ability to fund the costs thereof, the Company's ability to adequately install
and service the calculator units as required by the contract, and other factors
which may affect the Company's ability to comply with its obligations under the
contract.  Accordingly, actual results may differ materially from those
expressed in the forward-looking statements.

                                      -12-
<PAGE>
 
ITEM 2.  CHANGES IN SECURITIES

     (c)       (i)  As of August 28, 1997, the Company issued to the Tiger Group
          warrants to purchase up to 50,000 shares of the Company's common stock
          at an exercise price of $3.5625 per share.  The warrants have a term
          of four years and vest in 12,500 share annual installments beginning
          November 28, 1997; provided, however, that if the engagement of the
          Tiger Group, Inc. is terminated by the Company prior to November 28,
          1998, the warrants will still be exercisable for up to 25,000 shares.
          The warrants were issued as part of the consideration payable to Tiger
          Group, Inc. for financial public relations services.  The warrants
          were issued pursuant to the exemption from the registration
          requirements of the Securities Act of 1933, as amended, provided by
          Rule 506 of Regulation D. Tiger Group, Inc. is an accredited investor
          and the issuance of the warrants was effected without any advertising
          or general solicitation and otherwise in compliance with the other
          conditions and requirements of Rule 506.

               (ii) In September 1997, the Company issued a total of 50,000
          shares of its common stock to L.G. Zangani, Inc. in connection with
          the exercise of warrants issued in September 1995 and which expired on
          September 30, 1997.  The exercise price received by the Company was
          $1.00 per share.  The warrants were issued in 1995 as part of the
          consideration payable in connection with the public relations services
          to be performed by L.G. Zangani, Inc.  The shares of common stock were
          issued pursuant to the exemption from the registration requirements of
          the Securities Act of 1933, as amended, provided by Rule 506 of
          Regulation D. L.G. Zangani, Inc. is an accredited investor and the
          issuance of the shares was effected without any advertising or general
          solicitation and otherwise in compliance with the other conditions and
          requirements of Rule 506.

ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

     (a)  Exhibits:
 
          Exhibit No.         Description
          -----------         -----------

            4                 Form of Warrant Certificate dated as of August 28,
                              1997 issued to Tiger Group, Inc.

            10                Letter Agreement dated as of August 25, 1997
                              between the Company and Wal-Mart Stores, Inc.
                              amending the Shopper's Calculator Contract dated
                              September 1, 1995.

            11                Statement re: Computation of Per Share Earnings

            27                Financial Data Schedule

                                      -13-
<PAGE>
 
     (b)  Reports on Form 8-K.

          None.

                                      -14-
<PAGE>
 
                                  SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                         ADDVANTAGE MEDIA GROUP, INC.

     SIGNATURE                      TITLE                        DATE
     ---------                      -----                        ----        


/s/ Gary W. Young      Director, Executive Vice President -   November 5, 1997
- - -----------------         Finance and Administration and
    Gary W. Young      Treasurer (Authorized Officer and
                       Principal Financial Officer)

                                      -15-
<PAGE>
 
                                 EXHIBIT INDEX
                                 -------------


     EXHIBIT NO.                                  DESCRIPTION
     -----------                                  -----------

         4               Form of Warrant Certificate dated as of August 28, 1997
                         issued to tiger Group, Inc.


         10              Letter Agreement dated as of August 25, 1997
                         between the Company and Wal-Mart Stores, Inc.
                         amending the Shopper's Calculator Contract dated
                         September 1, 1995.

         11              Statement re:  Computation of Per Share
                         Earnings

         27              Financial Data Schedule
 

                                      -16-

<PAGE>
 
                                                                      EXHIBIT 4

NEITHER THE OFFER NOR THE SALE OF THE WARRANTS EVIDENCED BY THIS CERTIFICATE OR
THE SHARES OF COMMON STOCK ISSUABLE UPON EXERCISE OF THE WARRANTS HAS BEEN
REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE "ACT"), OR ANY
STATE SECURITIES LAWS AND SUCH SECURITIES MAY NOT BE OFFERED, SOLD, PLEDGED,
ASSIGNED, OR OTHERWISE TRANSFERRED UNLESS (1) A REGISTRATION STATEMENT WITH
RESPECT THERETO IS EFFECTIVE UNDER THE ACT AND ANY APPLICABLE STATE SECURITIES
LAWS OR (2) THE COMPANY RECEIVES AN OPINION OF COUNSEL TO THE HOLDER OF SUCH
SECURITIES, WHICH COUNSEL AND OPINION ARE REASONABLY SATISFACTORY TO THE
COMPANY, THAT SUCH SECURITIES MAY BE OFFERED, SOLD, PLEDGED, ASSIGNED, OR
TRANSFERRED IN THE MANNER CONTEMPLATED WITHOUT AN EFFECTIVE REGISTRATION
STATEMENT UNDER THE ACT OR APPLICABLE STATE SECURITIES LAWS.


No. ______________                            For the Purchase of 50,000 Shares
                                              of Common Stock
                                               

               Void After 5:00 P.M. Local Time (Tulsa, Oklahoma)
                               on August 27, 2001

                         ADDVANTAGE MEDIA GROUP, INC.
                      
                   COMMON STOCK PURCHASE WARRANT CERTIFICATE

     THIS CERTIFIES THAT, for value received, ADDvantage Media Group, Inc., an
Oklahoma corporation (hereinafter called the "Company"), upon the surrender of
this Warrant Certificate, evidencing a number of shares of Common Stock, par
value $.01 per share ("Common Stock") equal to the number of such shares set
forth above, to the Company at its principal executive office, will sell and
deliver, or cause to be sold and delivered, to Tiger Group, Inc. or its
registered assigns, 50,000 shares of Common Stock exercisable during the period
commencing November 28, 1997 and ending August 27, 2001 at $3.5625 per share
upon payment of the warrant price for the number of shares of Common Stock in
respect of which this Warrant Certificate is exercised; provided, however, that
notwithstanding anything to the contrary in the foregoing,

          i)  the total number of shares of Common Stock purchasable upon all
     exercises of the Warrants evidenced hereby may not exceed 25% of the total
     number of shares of Common Stock provided for herein prior to November 28,
     1998, 50% of the total number of shares of Common Stock provided for herein
     prior to November 28, 1999,


<PAGE>
 
     and 75% of the number of shares of the Common Stock provided for herein
     prior to November 28, 2000, and

          ii)  if the engagement of Tiger Group, Inc. as a financial public
     relations consultant for the Company under that certain engagement letter
     dated as of August 28, 1997 (the "Engagement") is terminated at any time
     prior to November 28, 2000, the total number of shares of Common Stock
     purchasable upon exercise of these Warrants at any time during the
     remaining portion of the term hereof shall not exceed the number with
     respect to which the Warrants are exercisable at the time of the
     termination of the Engagement; provided, however, that if the Engagement is
     terminated by the Company without cause at any time prior to November 28,
     1998, the Warrants evidenced hereby will be exercisable for up to a total
     of 50% of the number of shares of Common Stock provided for herein;

provided, further, however, that under certain conditions set forth hereinafter,
the number of shares of Common Stock purchasable upon the exercise of the
Warrants evidenced hereby may be increased or reduced, or other securities,
property and/or cash may become purchasable in lieu thereof upon the exercise of
the Warrants evidenced hereby. In such event, the term "shares of Common Stock"
shall mean, unless the context otherwise requires, the shares of Common Stock,
other securities, property and cash at the time receivable upon the exercise of
the Warrants evidenced hereby.  This Warrant Certificate may be surrendered and
is exercisable only on or before 5:00 P.M. Central time on August 27, 2001.  The
warrant price at which the shares of Common Stock shall be purchased (the
"Purchase Price") upon the exercise of the Warrants evidenced hereby shall be
$3.5625 per share, or, in the event of any subdivision of Warrants pursuant to
Section 4 hereof, such other purchase price as may then be in effect.  The
Purchase Price is payable, upon the exercise of the Warrants evidenced hereby,
in cash, or by certified or official bank check, or postal or express money
order, payable in United States Dollars, to the order of the Company.  The right
of purchase represented by this Warrant Certificate is exercisable, at the
election of the registered holder hereof, either in whole or in part, and in the
event that this Warrant Certificate is exercised in respect of less than all of
such shares of Common Stock, a new Warrant Certificate for the remaining number
of such shares of Common Stock will be issued on such surrender.

     Upon any exercise of the Warrants evidenced by this Warrant Certificate the
form of election to purchase attached hereto must be duly executed and the
accompanying instructions for the registration and delivery of shares of Common
Stock must be filled in.

     This Warrant Certificate and the Warrants evidenced hereby are subject to
the terms and conditions hereinafter set forth:

     1. Delivery of Stock Certificates on Exercise.  As soon as practicable
        ------------------------------------------                         
after the exercise of Warrants and payment of the Purchase Price, the Company,
at its expense (including the payment by it of any applicable issue tax), will
cause to be issued in the name of and delivered to the holder hereof, or,
subject to the provisions of Section 6, as such holder (upon payment by such
holder of any applicable transfer taxes) may direct, a certificate or
certificates for the

                                      4-2

<PAGE>
 
number of full shares of Common Stock to which such holder shall be entitled
upon such exercise, and cash as provided in Section 2 hereof, in respect of any
fraction of a share otherwise issuable upon such exercise.

     All shares of Common Stock issued upon the exercise of this Warrant shall
be duly issued and outstanding and fully paid and nonassessable.

     Irrespective of the date of issue and delivery of certificates for any
shares of Common Stock issuable upon the exercise of Warrants, each person in
whose name any such certificate is issued shall for all purposes be deemed to
have become the holder of record of the shares of Common Stock represented
thereby on the date on which this Warrant Certificate was surrendered and
payment of the Purchase Price was tendered.  Each person holding any shares of
Common Stock received upon exercise of Warrants shall be entitled to receive
only dividends or distributions which are payable to holders of record on or
after the date on which each person became the holder of record of the said
shares of Common Stock.

     2. Payment of Cash in Lieu of Fractional Shares.  The Company shall not be
        --------------------------------------------                           
required to issue fractional shares of Common Stock upon exercise of Warrants.
If a fractional share of Common Stock would be otherwise deliverable upon the
exercise of Warrants, the Company shall make payment therefor in cash at the
Market Price thereof on the last business day before the exercise date.  The
term "Market Price" shall mean the quoted closing price of the shares of Common
Stock on the date in question on the principal securities exchange on which the
shares of Common Stock may then be listed or, if the shares of Common Stock are
not listed on a national securities exchange, the closing bid price of the
shares of Common Stock on such date in the over-the-counter securities market.

     3. Adjustments in Shares of Common Stock Receivable upon Exercise of
        -----------------------------------------------------------------
Warrants.  If the Company shall (i) make a distribution in its shares of Common
- - --------                                                                       
Stock, (ii) subdivide its outstanding shares of Common Stock, (iii) combine its
outstanding shares of Common Stock into a smaller number of shares, (iv) issue
by reclassification of its shares of Common Stock any other shares of the
Company, (v) merge or consolidate, or (vi) sell, lease, exchange or otherwise
transfer or distribute all or a material portion of the assets of the Company in
a distribution to its shareholders, the number of shares of Common Stock
issuable upon the exercise of each Warrant evidenced by this Warrant Certificate
shall be the same number and kind of shares of Common Stock and the same amount
of securities, property, or cash as the holder hereof would have been entitled
to receive upon the happening of the above events if immediately prior to any
such event such holder had exercised such Warrant and had purchased shares of
Common Stock.  For this purpose, any event described in (i) through (vi) in the
preceding sentence shall be deemed to have occurred immediately after the
opening of business on the day following the date fixed for the determination of
the shareholders entitled to participate in such event.

     The Company may retain a firm of independent public accountants of
recognized standing, which may be the firm regularly retained by the Company,
selected by the Board of Directors of the Company, to make any computation
required under this Section, and a


                                      4-3
<PAGE>
 
certificate signed by such firm shall be conclusive evidence of the correctness
of any computation made under this Section.

     No adjustment of the shares of Common Stock issuable upon exercise of
Warrants shall be required unless such adjustment would require an increase or
decrease of at least 5% in the number of shares of Common Stock issuable upon
exercise of Warrants or a change in the kind or class of shares of Common Stock
or other securities or property so issuable upon any such exercise; provided,
that any adjustments of less than 5% shall accumulate and be taken into account
in determining whether any subsequent adjustment shall be made and the amount
thereof.

     Whenever the Company shall take any action requiring an adjustment in the
shares of Common Stock receivable upon the exercise of a Warrant, the Company
shall promptly cause to be mailed to the registered holder hereof, at such
holder's address appearing on the Warrant register, a notice stating the date of
the action, the type of action and the adjustment required.  Failure to give
such notice, or any defect therein, shall not affect the legality or validity of
the action taken or of any distribution in connection therewith.

     4. Subdivision of Warrants.  If as a result of an adjustment under Section
        -----------------------                                                
3 hereof (the "Adjustment"), the shares of Common Stock receivable upon the
exercise of a Warrant immediately after the Adjustment shall constitute a
multiple (the "Multiple", which Multiple shall be a whole number) of the shares
of Common Stock which would have been receivable upon exercise of a Warrant
immediately prior to the Adjustment, then the Company may at its discretion
subdivide the number of Warrants evidenced by this Warrant Certificate into a
number of Warrants equal to the Multiple.

     Upon such subdivision of Warrants (the "Subdivision"), this Warrant
Certificate shall evidence a number of Warrants equal to the number of Warrants
evidenced by this Warrant Certificate immediately prior to the Subdivision,
multiplied by the Multiple; and each Warrant evidenced hereby shall entitle the
registered holder hereof to purchase the shares of Common Stock which would have
been receivable upon exercise of such Warrant immediately prior to the
Adjustment at a Purchase Price equal to the Purchase Price in effect immediately
prior to the Subdivision, divided by the Multiple.  Promptly following the
Subdivision the Company shall cause to be mailed to the registered holder
hereof, at such holder's address appearing on the Warrant register, a notice
stating the date and nature of the Subdivision and the new Purchase Price
effective with the Subdivision.  Failure to give such notice, or any defect
therein, shall not affect the legality or validity of the Subdivision.  In
connection with the Subdivision, the Company may at its election make provision
for exchange of this Warrant Certificate for a new form of Warrant Certificate.

     5. Registration.  The Company or its agent shall maintain books for the
        ------------                                                        
transfer and registration of Warrants.  Such registers shall show the names and
addresses of the respective holders of the Warrant Certificates and the number
of shares of Common Stock for which each such Warrant Certificate has been
issued.

                                      4-4
<PAGE>
 
     6. Investment Representation and Restrictions on Transfer of Securities.
        --------------------------------------------------------------------  
By its acceptance of this Warrant Certificate, the holder hereof represents and
warrants to the Company that the Warrants and any shares of Common Stock issued
upon exercise of the Warrants or any portion thereof, are being, or will be,
acquired for such holder's own account for investment purposes only, and not
with a view to the sale or distribution of any part thereof. This Warrant
Certificate, the Warrants evidenced hereby, and the shares of Common Stock
issuable upon the exercise of the Warrants evidenced hereby (collectively, the
"Warrant Securities") shall not be transferable except upon the conditions
specified in this Section 6.  Prior to any transfer or proposed transfer of any
Warrant Securities, the holder thereof shall deliver a written notice to the
Company describing briefly the manner of such transfer and a written opinion of
counsel for such holder to the effect that such transfer may be effected without
the registration of such Warrant Securities under the Securities Act of 1933, as
amended (the "Securities Act") and any applicable state securities laws,
including the legal and factual reasons for such opinion.  The Company shall
thereupon permit or cause its transfer agent (if any) to permit such transfer to
be effected unless the Company shall furnish to such holder and such holder's
counsel an opinion of the Company's outside counsel which (a) states that such
transfer may not be effected without the registration of such Warrant Securities
under the Securities Act and (b) specifies the reasons, factual, legal or both,
why such counsel's opinion differs from that of such holder's counsel.

     7. Piggy-Back Registration Right.  If the Company at any time proposes to
        -----------------------------                                         
register any shares of its Common Stock under the Securities Act on a form which
permits inclusion of the shares of Common Stock issued pursuant to an exercise
of the Warrants, it shall each such time given written notice to all holders of
outstanding Warrant Securities of its intention to do so. Upon the written
request (stating the intended method of disposition of such shares of Common
Stock) of any such holder given within 30 days after receipt of any such notice,
the Company shall, unless registration for immediate public sale of all of such
requested shares of Common Stock is determined by opinion of counsel
satisfactory to such holder or holders not to be required, or unless the
underwriter of such offering advises the Company that the inclusion of such
shares of Common Stock will adversely affect the market for the securities being
registered by the Company (in which latter event the Company's obligation
hereunder shall be limited to such number of shares of Common Stock as the
underwriter reasonably believes compatible with the success of such offering),
use its best efforts to cause all of such shares of Common Stock which such
holders shall have requested be registered to be registered under the Securities
Act, all to the extent requisite to permit the sale or other disposition by such
holder of such shares of Common Stock so registered in the manner intended by
such holder as set forth in such request. If and whenever the Company is
required by the provisions of this Section 7 to use its best efforts to effect
the registration under the Securities Act of any of the shares of Common Stock
issued upon an exercise of the Warrants, the Company shall, as expeditiously as
possible:

        (a) prepare and file with the Commission a Registration Statement (or a
     pre-effective amendment to an appropriate existing Registration Statement
     of the Company) with respect to such  shares of Common Stock and use its
     best efforts to cause such Registration Statement to become and remain
     effective under the Securities Act for the period provided in this Section
     7;


                                      4-5

<PAGE>
 
        (b) prepare and file with the Commission such amendments and supplements
     to such Registration Statement and the Prospectus used in connection
     therewith as may be necessary to keep such Registration Statement effective
     and to comply with the provisions of the Securities Act with respect to the
     sale or other disposition of all such shares of Common Stock covered by
     such Registration Statement;

        (c) furnish to each seller of such shares of Common Stock covered by
     such Registration Statement, such numbers of copies of a Prospectus,
     including a preliminary Prospectus, in conformity with the requirements of
     the Securities Act, and such other documents, as such seller may reasonably
     request in order to facilitate the public sale or other disposition of such
     shares of Common Stock;

        (d) use every reasonable effort to register or qualify the shares of
     Common Stock covered by such Registration Statement under such other
     securities or Blue Sky laws of such jurisdictions as each seller thereof
     shall reasonably request, and do any and all other acts and things which
     may be necessary under such securities or Blue Sky laws to enable such
     seller to consummate the public sale or other disposition in such
     jurisdiction of the such shares of Common Stock owned by such seller
     covered by such Registration Statement, except that the Company shall not
     for any such purpose be required to qualify to do business as a foreign
     corporation in any jurisdiction wherein it is not so qualified or subject
     itself to taxation in any such jurisdiction;

        (e) before filing the Registration Statement or any Prospectus or any
     amendment or supplement to the Registration Statement or any Prospectus
     with the Commission, furnish each counsel to each seller of such shares of
     Common Stock covered or to be covered by such Registration Statement with
     copies of all such documents proposed to be filed; provided, however, that
                                                        --------  -------      
     notwithstanding any other provisions of this Section 7, the Company's
     obligation to register securities pursuant to this Section 7 shall be
     limited such that (1) the Company shall have no obligation to include any
     shares of Common Stock in a registration statement under the Securities Act
     to the extent the holder of such shares of Common Stock is, in the opinion
     of counsel satisfactory to such holder, then eligible to resell all of such
     securities immediately under Rule 144 of the Act; (2) the Company shall
     have no obligation to register on any one occasion fewer than 10,000 shares
     of Common Stock (adjusted for stock dividends, stock split-ups and the
     like) or such lesser number as represents all of such shares of Common
     Stock outstanding entitled to registration rights under this Section 7; (3)
     the Company shall be required to register such shares of Common Stock only
     if and to the extent that holders seeking to register furnish the Company
     with a written statement of their intention to sell and such other
     information as the Company may reasonably request; and (4) the Company
     shall not be obligated to keep any registration statement filed in
     accordance with this Section 7 effective for more than ninety days;

        (f) all expenses incurred in effecting the registrations provided for in
     this Section 7, including, without limitation, all registration and filing
     fees, printing expenses, fees and disbursements of counsel for the Company,
     expenses of any audits incident to



                                      4-6
<PAGE>
 
     or required by any such registration and expenses of complying with the
     securities or Blue Sky laws of any jurisdiction pursuant to Section 7(d)
     hereof, but excluding fees and disbursements of counsel for the sellers and
     underwriting commissions and discounts attributable to such shares of
     Common Stock being sold by the sellers, shall be paid by the Company;

        (g)  in the event of any registration of any of such shares of Common
     Stock under the Securities Act pursuant to this Section 7, the Company
     shall indemnify and hold harmless each seller of such shares of Common
     Stock, each underwriter (as defined in the Securities Act), the directors
     and officers of such underwriter, each other person who participates in the
     offering of such securities and each other person, if any, who controls
     (within the meaning of the Securities Act) such seller, underwriter or
     participating person against any losses, claims, damages or liabilities,
     joint or several, to which such seller, underwriter, director or officer,
     participating person or controlling person may become subject under the
     Securities Act or any other statute or at common law, in so far as such
     losses, claims, damages or liabilities (or actions in respect thereof)
     arise out of or are based upon (i) an untrue statement or alleged untrue
     statement of a material fact contained, on the effective date thereof, in
     any Registration Statement (or a post-effective amendment to such
     Registration Statement, as the case may be) under which such shares of
     Common Stock were registered under the Securities Act, any preliminary
     Prospectus or final Prospectus contained therein, or any summary Prospectus
     issued in connection with such shares of Common Stock, or any amendment or
     supplement thereto, or (ii) an omission or alleged omission to state in any
     such document a material fact required to be stated therein or necessary to
     make the statements therein not misleading, and shall reimburse each such
     seller, underwriter, participating person or controlling person for any
     legal or other expenses reasonably incurred by such seller, underwriter,
     director or officer, participating person or such controlling person in
     connection with investigating or defending any such loss, damage, liability
     or any action with respect thereto; provided, however, that the Company
                                         --------  -------                  
     shall not be liable to any seller, underwriter, director or officer,
     participating person, or controlling person in any such case to the extent
     that any such loss, claim, damage or liability arises out of or is based
     upon an untrue statement or alleged untrue statement or omission or alleged
     omission made in such Registration Statement (or such Registration
     Statement as post-effectively amended, as the case may be), preliminary
     Prospectus, final Prospectus, summary Prospectus, or amendment or
     supplement thereto in reliance upon and in conformity with information
     furnished to the Company by any such seller, underwriter, director or
     officer, participating person, or controlling person specifically for use
     therein.  Such indemnity shall remain in full force and effect regardless
     of any investigation made by or on behalf of such seller, underwriter,
     director or officer, participating person or controlling person, and shall
     survive transfer of the such shares of Common Stock by such seller;

        (h) each holder of such shares of Common Stock, shall, by acceptance
     thereof, severally and not jointly, indemnify and hold harmless each other
     holder of any such shares of Common Stock, the Company, its directors and
     officers, each underwriter (as defined in the Securities Act), the
     directors and officers of such underwriter, and each


                                      4-7
<PAGE>
 
     other person, if any, who controls the Company or any underwriter, against
     any losses, claims, damages, or liabilities, joint or several, to which any
     such other holder, the Company, any such director or officer, any such
     underwriter, or any such controlling person may become subject under the
     Securities Act or any other statute or at common law, in so far as such
     losses, claims, damages or liabilities (or actions in respect thereof)
     arise out of or are based upon (i) an untrue statement or alleged untrue
     statement of material fact contained, on the effective date thereof, in any
     Registration Statement (or a post-effective amendment to such Registration
     Statement, as the case may be) under which such shares of Common Stock were
     registered under the Securities Act at the request of such holder, any
     preliminary Prospectus or final Prospectus contained therein, or any
     summary Prospectus issued in connection with such Warrant Securities, or
     any amendment or supplement thereto, or (ii) an omission or alleged
     omission to state in any such document a material fact required to be
     stated therein or necessary to make the statements therein not misleading,
     in the case of (i) or (ii) to the extent, but only to the extent, that such
     untrue statement or omission or alleged untrue statement or alleged
     omission was made in such Registration Statement, preliminary Prospectus,
     final Prospectus, summary Prospectus, or amendment or supplement thereto in
     reliance upon and in conformity with information furnished to the Company
     by such holder specifically for use therein, and shall reimburse the
     Company, each such other holder, underwriter, director or officer, or
     controlling person for any legal or any other expenses reasonably incurred
     in connection with investigating or defending any such loss, claim, damage,
     liability or any action with respect thereto;

        (i) indemnification similar to that specified in subsections (g) and (h)
     of this Section 7 shall be given by the Company and each holder of any of
     such shares of Common Stock (with such modifications as shall be
     appropriate) covered by any registration or other qualification of
     securities under any federal or state securities law or regulation other
     than the Securities Act with respect to any such registration or other
     qualification effected pursuant to this Section 7;

        (j) within 30 days after receipt by an indemnified party under
     subsections (g), (h) or (i) of this Section 7 of a complaint, claim or
     other notice of any loss, claim, damage, liability or action giving rise to
     a claim for indemnification under any such subsections, such indemnified
     party shall if a claim in respect thereof is to be made against the
     indemnifying party under such subsection, notify the indemnifying party in
     writing of the commencement thereof; but the omission so to notify the
     indemnifying party shall not relieve it from any liability which it may
     have to any indemnified party otherwise than under such subsection.  In
     case any such action shall be brought against any indemnified party and it
     shall notify the indemnifying party of the commencement thereof, the
     indemnifying party shall be entitled to participate therein and, to the
     extent that it shall wish, to assume the defense thereof, with counsel
     satisfactory to such indemnified party (who shall not, except with the
     consent of the indemnified party, be counsel to the indemnified party),
     and, after notice from the indemnifying party to such indemnified party of
     its election so to assume the defense thereof, the indemnifying party shall
     not be liable to such indemnified party under such subsection for any legal
     expenses of other



                                      4-8
<PAGE>
 
     counsel or any other expenses, in each case subsequently incurred by such
     indemnified party, in connection with the defense thereof other than
     reasonable costs of investigation.

     8. Transfer and Exchanges of Warrant Certificates.  Upon compliance with
        ----------------------------------------------                       
the provisions of Section 6, the Company shall transfer, from time to time, any
outstanding Warrant Certificates upon the books to be maintained by the Company
for that purpose, upon surrender thereof for transfer properly endorsed or
accompanied by appropriate instructions for transfer.  Upon any such transfer, a
new Warrant Certificate shall be issued to the transferee and the surrendered
Warrant Certificate shall be cancelled. Warrant Certificates may be exchanged at
the option of the holder thereof, when surrendered at the principal office of
the Company for another Warrant Certificate, or other Warrant Certificates of
different denominations, of like tenor and representing in the aggregate the
right to purchase a like number of shares of Common Stock.

     9. Mutilated or Missing Warrants.  In case this Warrant Certificate shall
        -----------------------------                                         
be mutilated, lost, stolen or destroyed, the Company may, in its discretion,
issue and deliver in exchange and substitution for and upon cancellation hereof,
or in lieu of and substitution herefor, a new Warrant Certificate of like tenor
and representing an equivalent right or interest; but only upon receipt of
evidence satisfactory to the Company of such loss, theft or destruction hereof
and indemnity, if requested, also satisfactory to it.  Applicants for such
substitute Warrant Certificates shall also comply with such other reasonable
regulations and pay such other reasonable charges as the Company may prescribe.

     10.  Reservation of Shares, etc.  The Company shall at all times keep
          ---------------------------                                     
reserved, out of its authorized and unissued shares of Common Stock or shares of
Common Stock held in its treasury, a number of such shares sufficient to provide
for the exercise of the outstanding Warrants, and any Transfer Agent for the
shares of Common Stock is hereby irrevocably authorized and directed to reserve
such number of such shares as shall be requisite for such purpose.  The Company
shall supply such Transfer Agent with duly executed certificates evidencing
shares of Common Stock for such purpose and will itself provide or otherwise
make available any cash which may be payable as provided in Section 2 hereof.

     11.  Warrant Holder Not Deemed A Stockholder.  Nothing contained in this
          ---------------------------------------                            
Agreement or in any of the Warrants shall be construed as conferring upon the
holder hereof the right to vote or to consent or to receive notice as
stockholders in respect of the meetings of stockholders for any purpose, or any
other rights whatsoever, as a stockholder of the Company.

     12.  Agreement of Holders Hereof.  The holder of this Warrant Certificate
          ---------------------------                                         
by accepting the same consents and agrees with the Company that:

          (a) This Warrant Certificate is transferable only on the registry
     books of the Company by the registered holder hereof in person or by such
     holder's attorney duly authorized in writing, and only if surrendered at
     the principal executive office of the Company, duly endorsed, or
     accompanied by a proper instrument of transfer satisfactory to the Company
     in its sole discretion; and


                                      4-9
<PAGE>
 
          (b) The Company may deem and treat the person in whose name this
     Warrant Certificate is registered as the absolute owner for all purposes
     whatever and the Company shall not be affected by any notice to the
     contrary.

     13.  Survival of Indemnities and Agreements.  All indemnities and
          --------------------------------------                      
agreements set forth in Section 7 hereof shall survive the exercise of the
Warrants evidenced hereby, the issuance of shares of Common Stock upon such
exercise and the transfer of any Warrant Securities.

     14.  Successors and Assigns.  This Warrant Certificate and the indemnities
          ----------------------                                               
and agreements made herein shall inure to the benefit of and be binding upon the
Company, the holder hereof and their respective successors, assigns, heirs,
executors and administrators.

     15.  Applicable Law.  This Warrant Certificate shall be deemed to be a
          --------------                                                   
contract made under the laws of the State of Oklahoma and for all purposes shall
be construed in accordance with the laws of said State.

                               ADDVANTAGE MEDIA GROUP, INC.

Dated: August 28, 1997         By: /s/ Charles H. Hood
                                   -----------------------------    
                                   Charles H. Hood, President

(Corporate Seal)

ATTEST.

/s/ Sue Estep
- - ---------------------------------
           Assistant Secretary

                                     4-10
<PAGE>
 
                             ELECTION TO PURCHASE
                             --------------------


To ADDvantage Media Group, Inc.:


     The undersigned hereby irrevocably elects to exercise the Warrants
evidenced by the attached Warrant Certificate, and to purchase thereunder
________________________________ shares of Common Stock provided for therein,
and requests that certificates for such shares of Common Stock shall be issued
in the name of __________________________, Social Security or Taxpayer
Identification Number ______________________________________ at
________________________________ and, if said number of shares of Common Stock
shall not be all the shares of Common Stock purchasable thereunder, that a new
Warrant Certificate for the balance remaining of the shares of Common Stock
purchasable under the attached Warrant Certificate be registered in the name of,
and delivered to, the undersigned at the address stated below.

                                        Dated:_________________, 19_____________

                                        Name of warrant holder:

                                        ________________________________________
                                             (please print)

                                        
                                        Address:________________________________

                                                ________________________________

                                        Signature:______________________________

                                                ________________________________
 

Note:     The above signature must correspond with the name as written upon the
          first page of this Warrant Certificate in every particular, without
          alteration or enlargement or any change whatever.

          Signature Guaranteed.:



                                     4-11
<PAGE>
 
                                  ASSIGNMENT
                                  ----------

     FOR VALUE RECEIVED _______________________________ hereby sells, assigns
and transfers unto:

Name:________________
Address:_____________
Social Security or Taxpayer Identification No.:____________________

the attached Warrant Certificate, together with all right, title and interest
therein, and does hereby irrevocably constitute and appoint
________________________ attorney, to transfer said Warrant Certificate on the
books of ADDvantage Media Group, Inc. will full power of substitution in the
premises.

     Dated: __________________, ____



                         _______________________________________________________
                         Note:  The above signature must correspond with the
                                name as written upon the first page of this
                                Warrant Certificate in every particular, without
                                alternation or enlargement or any change
                                whatever. Signature Guaranteed:



                                     4-12


<PAGE>
 
                                                                      EXHIBIT 10
                                August 25, 1997



Via Facsimile Only - (918) 665-2476
- - -----------------------------------

Mr. Gary Young
ADDvantage Media Group
5100 E. Skelly Drive, Suite 1080
Tulsa, Oklahoma 74135

Dear Gary:

     Our mutual goal is to allow the Calculator Program to be evaluated on a
strictly business basis, without the specter of litigation or unasserted claims.
With this in mind, if ADDvantage approves the following (and faxes back a signed
copy), it is my intention to present it to a business person on Monday for their
review and approval.  Both parties intend this letter agreement to be a binding
contract:

(1)  The Shopper's Calculator Contract, dated September 1, 1995, as subsequently
     amended, did not make any provision for the mechanics and time of how and
     when AMG would remit Wal-Mart's portion of the collected advertising
     revenues to Wal-Mart.  The initial collected advertising revenues were held
     by AMG on an interim basis and have been delivered to Wal-Mart by a letter
     dated August 11, 1997, to ms. Peggy Knight.  Any additional collected
     advertising revenues to which Wal-Mart is entitled shall be paid to Wal-
     Mart in the same manner within the first fifteen days of the calendar month
     following receipt of such revenues.  In the event Wal-Mart receives any
     direct payments of advertising revenues from vendors, as originally
     contemplated, Wal-Mart shall promptly remit such funds to AMG in accordance
     with the specific terms of the Shopper's Calculator Contract.

(2)  AMG and Wal-Mart both acknowledge that the parties have deviated in some
     respects from the term of the Shopper's Calculator Contract and further
     acknowledge that such deviations shall not form the basis for a claim by
     either party that the other party has breached the contract.  Such
     deviations include, without limitation, the assumption of sales
     responsibilities by AMG.  All expenses associated with such sales
     responsibilities past and future shall be borne by AMG, and AMG shall not
     seek reimbursement for such expenses from Wal-Mart.  AMG and Wal-Mart
     acknowledge that both parties have fully performed their express and
     implied obligations under the Shopper's Calculator Contract, as amended, as
     of the date of this letter agreement.  AMG and Wal-Mart further acknowledge
     that they have no present intention to commence litigation against each
     other or each other's corporate representative, nor is either party aware
     of any basis to commence any litigation.


<PAGE>
 
(3)  Through the balance of the "operations phase" of the Agreement, AMG will
     continue to assume primary responsibility for the sales efforts associated
     with the Shopper's Calculator program, with the assistance and cooperation
     of Wal-Mart, consistent with the course of performance between the parties
     to date.  During the subsequent AMG phase, the sales effort is AMG's sole
     responsibility, with assistance of Wal-Mart as provided by Paragraph 10 of
     the Shopper's Calculator Contract of September 1, 1995.

(4)  AMG shall be entitled to reimbursement from gross advertising revenues
     received from Wal-Mart vendors for any direct costs associated with the
     manufacturing of packaged goods advertisements ("Kodak" and similar
     concepts) to the extent that such advertisements are part of the pre-
     approved Shopper's Calculator program in the Wal-Mart supercenters.  These
     direct costs are limited to the following actual out of pocket expenses:
     (1) the overlay; (2) manufacturing labor costs; (3) shipping; and (4)
     shrinkage associated with the "packaged" product.  This does not cover any
     cost associated with the standard calculator.  Documentation of any direct
     costs will be routinely provided to Wal-Mart.

                         Very truly yours,

                         /s/ Jon B. Comstock

                         Jon B. Comstock

JBC:cre

AGREED:

ADDvantage Media Group, Inc.


By:  /s/ Gary W. Young
     --------------------------
     Gary Young
     Executive Vice President

WAL-MART STORES, INC.


By:  /s/ Peggy Knight
     --------------------------
     Peggy Knight
     Director - Specialty Marketing


                                     10-2

<PAGE>
 
                                                                      EXHIBIT 11

                       COMPUTATION OF EARNINGS PER SHARE


<TABLE>
<CAPTION>
                                          Three months ended September 30,
                                         ----------------------------------
 
                                               1997              1996
                                             Primary           Primary
                                         ----------------  ----------------
<S>                                      <C>               <C>
Net income                                    $  749,156        $  683,157
Less preferred stock dividends                   (22,899)          (22,900)
                                              ----------        ----------
Net income applicable to common stock         $  726,257        $  660,257
                                              ==========        ==========
Weighted average shares outstanding            5,864,736         5,094,652
 
Effect of options and warrants                   516,162           750,865
                                              ----------        ----------
 
Weighted average common and common
 equivalent shares                             6,380,898         5,845,517
                                              ----------        ----------
Net income per common share                   $     0.11        $     0.11
                                              ==========        ==========
</TABLE>


<TABLE>
<CAPTION>
                                          Nine months ended September 30,
                                         ---------------------------------

                                               1997              1996
                                              Primary          Primary
                                         -----------------  --------------
<S>                                      <C>                <C>
Net income                                     $2,385,562      $  950,636
Less preferred stock dividends                    (68,201)        (78,146)
                                               ----------      ----------
Net income applicable to common stock          $2,317,361      $  872,490
                                               ==========      ==========
Weighted average shares outstanding             5,834,005       4,996,021
Effect of options and warrants                    481,204         804,918
                                               ----------      ----------
Weighted average common and common
 equivalent shares                              6,315,209       5,800,939
                                               ----------      ----------
Net income per common share                    $     0.37      $     0.15
                                               ==========      ==========
</TABLE>



<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
       
<S>                             <C>                     <C>
<PERIOD-TYPE>                   3-MOS                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1997             DEC-31-1997
<PERIOD-START>                             JUL-01-1997             JAN-01-1997
<PERIOD-END>                               SEP-30-1997             SEP-30-1997
<CASH>                                       1,268,046                       0
<SECURITIES>                                         0                       0
<RECEIVABLES>                                  110,030                       0
<ALLOWANCES>                                         0                       0
<INVENTORY>                                          0                       0
<CURRENT-ASSETS>                             3,359,930                       0
<PP&E>                                       3,713,014                       0
<DEPRECIATION>                                 555,893                       0
<TOTAL-ASSETS>                               6,972,494                       0
<CURRENT-LIABILITIES>                                0                       0
<BONDS>                                              0                       0
                                0                       0
                                    760,260                       0
<COMMON>                                        59,066                       0
<OTHER-SE>                                   5,464,384                       0
<TOTAL-LIABILITY-AND-EQUITY>                 6,972,494                       0
<SALES>                                      2,900,958               8,608,274
<TOTAL-REVENUES>                             2,916,537               8,632,675
<CGS>                                                0                       0
<TOTAL-COSTS>                                1,115,217               3,022,259
<OTHER-EXPENSES>                               570,020               1,649,745
<LOSS-PROVISION>                                     0                       0
<INTEREST-EXPENSE>                               8,924                  72,738
<INCOME-PRETAX>                              1,222,376               3,887,933
<INCOME-TAX>                                   473,220               1,502,371
<INCOME-CONTINUING>                            749,156               2,385,562
<DISCONTINUED>                                       0                       0
<EXTRAORDINARY>                                      0                       0
<CHANGES>                                            0                       0
<NET-INCOME>                                   726,257               2,317,361
<EPS-PRIMARY>                                     0.11                    0.37
<EPS-DILUTED>                                     0.11                    0.37
        

</TABLE>


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