ADDVANTAGE MEDIA GROUP INC /OK
DEF 14A, 1999-04-22
PROFESSIONAL & COMMERCIAL EQUIPMENT & SUPPLIES
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<PAGE>

                           SCHEDULE 14A INFORMATION

          Proxy Statement Pursuant to Section 14(a) of the Securities
                    Exchange Act of 1934 (Amendment No.  )
        
Filed by the Registrant [X]

Filed by a Party other than the Registrant [_] 

Check the appropriate box:

[_]  Preliminary Proxy Statement         [_]  CONFIDENTIAL, FOR USE OF THE
                                              COMMISSION ONLY (AS PERMITTED BY
                                              RULE 14A-6(E)(2))

[X]  Definitive Proxy Statement 

[_]  Definitive Additional Materials 

[_]  Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12

                         Addvantage Media Group, Inc.
   ------------------------------------------------------------------------
               (Name of Registrant as Specified In Its Charter)


   ------------------------------------------------------------------------
   (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

   
Payment of Filing Fee (Check the appropriate box):

[X]  No fee required

[_]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

   
     (1) Title of each class of securities to which transaction applies:

     -------------------------------------------------------------------------


     (2) Aggregate number of securities to which transaction applies:

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     (3) Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on which
         the filing fee is calculated and state how it was determined):

     -------------------------------------------------------------------------
      

     (4) Proposed maximum aggregate value of transaction:

     -------------------------------------------------------------------------


     (5) Total fee paid:

     -------------------------------------------------------------------------

[_]  Fee paid previously with preliminary materials.
     
[_]  Check box if any part of the fee is offset as provided by Exchange
     Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee
     was paid previously. Identify the previous filing by registration statement
     number, or the Form or Schedule and the date of its filing.
     
     (1) Amount Previously Paid:
 
     -------------------------------------------------------------------------


     (2) Form, Schedule or Registration Statement No.:

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     (3) Filing Party:
      
     -------------------------------------------------------------------------


     (4) Date Filed:

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Notes:

<PAGE>
 
                         ADDVANTAGE MEDIA GROUP, INC.
                            5100 East Skelly Drive
                          MERIDIAN TOWER, SUITE 1080
                             TULSA, OKLAHOMA 74135

                   NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                            TO BE HELD MAY 26, 1999

To the Stockholders of
ADDVANTAGE MEDIA GROUP, INC.:

     NOTICE IS HEREBY GIVEN that the Annual Meeting of Stockholders of
ADDvantage Media Group, Inc., an Oklahoma corporation (the "Company"), will be
held in the Meridian Tower Conference Room, 4th Floor, Meridian Tower, 5100 East
Skelly Drive, Tulsa, Oklahoma, on Wednesday, May 26, 1999, at 10:00 a.m., local
time, for the following purposes:

     1.   To elect six Directors for one year terms;

     2.   To consider and act upon a proposal to ratify the appointment of
          Tullius Taylor Sartain & Sartain LLP as the independent auditors of
          the Company for 1999; and

     3.   To transact such other business as may properly come before the
          meeting or any adjournment thereof.

     The Board of Directors has fixed the close of business on April 22, 1999,
as the record date for the meeting, and only holders of shares of Common Stock
of record at such time will be entitled to vote at the meeting or any
adjournment thereof.  A complete list of the stockholders entitled to vote at
the meeting will be open to the examination of any stockholder, for any purpose
germane to the meeting, during ordinary business hours for a period of ten days
prior to the date of the meeting at the offices of the Company and at the time
and place of the meeting.

                                    By Order of the Board of Directors,


                                    /s/ Del L. Gustafson
                                    Del L. Gustafson
                                    Secretary

Tulsa, Oklahoma
April 26, 1999

IT IS IMPORTANT THAT YOUR SHARES BE REPRESENTED AT THE MEETING.  WHETHER OR NOT
YOU PLAN TO ATTEND THE MEETING, PLEASE MARK, SIGN, DATE AND RETURN THE
ACCOMPANYING PROXY IN THE ENCLOSED ENVELOPE.  NO POSTAGE IS REQUIRED IF MAILED
IN THE UNITED STATES.  IF YOU DO ATTEND THE MEETING, YOU MAY WITHDRAW YOUR PROXY
AND VOTE IN PERSON.
<PAGE>
 
                         ADDVANTAGE MEDIA GROUP, INC.
                            5100 EAST SKELLY DRIVE
                          MERIDIAN TOWER, SUITE 1080
                             TULSA, OKLAHOMA 74135

                                PROXY STATEMENT
                      FOR ANNUAL MEETING OF STOCKHOLDERS
                            TO BE HELD MAY 26, 1999


                    SOLICITATION AND REVOCATION OF PROXIES

     This Proxy Statement is furnished in connection with the solicitation by
the Board of Directors of ADDvantage Media Group, Inc., an Oklahoma corporation
(the "Company"), of proxies to be voted at the Annual Meeting of Stockholders of
the Company to be held on May 26, 1999, or at any adjournment thereof (the
"Annual Meeting"), for the purposes set forth in the accompanying Notice of
Annual Meeting of Stockholders. This Proxy Statement and accompanying proxy were
first forwarded on or about April 26 1999, to stockholders of record as of April
22, 1999.

     If the accompanying proxy is properly executed and returned, the shares
represented by the proxy will be voted at the Annual Meeting.  If a stockholder
indicates in his or her proxy a choice with respect to any matter to be acted
upon, that stockholder's shares will be voted in accordance with such choice.
If no choice is indicated, such shares will be voted "FOR" (a) the election of
all of the nominees for Directors listed below under "Election of Directors,"
and (b) the ratification of the appointment of the independent auditors.  A
stockholder giving a proxy may revoke it by giving written notice of revocation
to the Secretary of the Company at any time before it is voted, by executing
another valid proxy bearing a later date and delivering such proxy to the
Secretary of the Company prior to or at the Annual Meeting, or by attending the
Annual Meeting and voting in person.  Attendance at the Annual Meeting will not,
by itself, revoke a proxy.

     The Company will bear the entire cost of this proxy solicitation, including
the cost of preparing and mailing this Proxy Statement and accompanying proxy.
Such cost will also include the charges and expenses of banks, brokerage firms
and other custodians, nominees or fiduciaries for forwarding solicitation
material regarding the Annual Meeting to beneficial owners of the Company's
Common Stock.  Solicitation of proxies may be made by mail, telephone, personal
interviews or other means by the Board of Directors or the Company's employees
who will not be additionally compensated therefore, but may be reimbursed for
their out-of-pocket expenses in connection therewith.

                         STOCKHOLDERS ENTITLED TO VOTE

     Stockholders of record at the close of business on April 22, 1999 (the
"Record Date"), will be entitled to vote at the Annual Meeting.  As of the
Record Date, there were issued and outstanding 1,476,646 shares of Common Stock,
par value $.01 per share (the "Common Stock"). Each share of Common Stock is
entitled to one vote.  There is no cumulative voting with respect to the
election of Directors.

     The presence in person or by proxy of the holders of a majority of the
aggregate shares of Common Stock issued and outstanding at the Annual Meeting
will constitute a quorum for the transaction of business. Votes withheld from
nominees for Directors, abstentions and broker non-votes will be counted for
purposes of determining whether a quorum has been reached. Votes will be
tabulated by an inspector of election appointed by the Board of Directors of the
Company. Abstentions from voting, which may be specified on each proposal except
the election of Directors, will have the effect of a negative vote. A broker
non-vote will have no effect on the outcome of the election of Directors or the
other proposal.

                                      -2
<PAGE>
 
                                 PROPOSAL ONE

                             ELECTION OF DIRECTORS

     Stockholder action will be requested at the Annual Meeting with respect to
the election of each of the current members of the Board of Directors of the
Company (the "Board of Directors") for a one year term expiring at the 2000
Annual Meeting of Stockholders.  The By-Laws (the "By-Laws") of the Company
provide that the Board of Directors shall consist of not less than one nor more
than nine Directors, as determined from time to time by resolution of the Board
of Directors.  The number of Directors is currently fixed at six.  The term of
all of the current members of the Board of Directors, consisting of J Larre
Barrett,  John W. Condon, Charles H. Hood, Steven C. Oden, Stephen G. Smith and
Gary W. Young will expire at the Annual Meeting, and the accompanying proxy
solicits your vote for each of the current Directors.

     The Board of Directors has nominated  J Larre Barrett, John W. Condon,
Charles H. Hood, Steven C. Oden, Stephen G. Smith and Gary W. Young for election
as Directors.  All nominees are presently Directors of the Company.  The persons
named as proxies in the accompanying proxy, who have been designated by the
Board of Directors, intend to vote, unless otherwise instructed in such proxy,
for the election of all the nominees for director.  Should any nominee named
herein become unable for any reason to stand for election as a director of the
Company, it is intended that the persons named in such proxy will vote for the
election of such other person or persons as the Board of Directors may
recommend.  The Company knows of no reason why any of the nominees will be
unavailable or unable to serve.  The affirmative vote of the holders of a
majority of the aggregate shares of Common Stock and Preferred Stock present in
person or by proxy at the Annual Meeting and entitled to vote is required for
the election of Directors.

     THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" EACH OF THE FOLLOWING
NOMINEES FOR DIRECTORS.

NOMINEES FOR DIRECTORS

     J Larre Barrett, age 60, was elected a director of the Company in January
1992.  Mr. Barrett has served as a sales representative of the Company since
April 1, 1997.  From January 1997 until April 1997, Mr. Barrett was self-
employed as a corporate media consultant.  From December 1994 through December
1996, he served as Vice President of Decker Communications, Inc., a consulting
firm dealing with communication and skills building.  From March 1993 to
December 1994, Mr. Barrett served as Vice President of Sales for Dorna USA.
From 1989 to February 1993, he served as Vice President--Olympic Marketing Sales
of CBS, Inc.  Prior to that position, Mr. Barrett spent 24 years with the ABC
Television Network, most recently serving as its Vice President of Sports Sales
and Vice President of Olympic Marketing and Sales.  Mr. Barrett received
Bachelor of Journalism and Master of Arts in Radio/Television Sales & Management
degrees from the University of Missouri.

     John W. Condon, age 63, has been a director of the Company since September
1989.  He has been employed by United Graphics, Inc., a Company specializing in
pre-printing negatives and color separation, since 1964 and has served as its
Executive Vice President since that time.  Mr. Condon received a Bachelor of
Science degree in Commerce with a major in Marketing from the University of
Notre Dame.

     Steven C. Oden, age 47, was elected a director of the Company in April
1998.  Since April 1998, Mr. Oden has served as Vice President, Marketing and
Sales for Tulsa Winch, Inc., a Manufacturing Company.  From April 1996 to April
1998, he served as Vice President, Sales and Marketing of the Company.  From May
1988 to April 1996, he served as Vice President, Sales for Lowrance Electronics,
a manufacturer of sonar and navigational equipment sold to retailers in the
marine, sporting goods and avionics markets. From June 1983 to May 1988, he
served as Sales Manager for Ramsey Industries, a manufacturer of winches, speed
reducers, and transmissions sold to various commercial users and other winches
and accessories sold to recreational markets. From 1974 to 1983, Mr. Oden served
in various positions, including Sales Manager and International Sales Manager,
with the Auto Crane Company, a manufacturer of electric and hydraulic cranes.
Mr. Oden received Bachelor of Arts degrees in Business Administration and
psychology from Westminster College.

                                      -3
<PAGE>
 
     Stephen G. Smith, age 51, was elected a director of the Company in March
1998.  Since 1996, Mr. Smith has served as President of Sales Insights, Dallas,
Texas, a consulting firm for the consumer packaged goods industry.  He was
employed from 1991 to 1996 at Helene Curtis USA, serving as Director of Customer
Business from 1994 to 1996 and Director of Business Planning from 1991 to 1994.
From 1989 to 1990, Mr. Smith served as National Sales Manager of the Toiletries
Division of Alberto-Culver Company. He was employed by Procter & Gamble
Distributing Company from 1970 through 1989, last serving as Group Marketing
Manager--Wal-Mart Customer Team. Mr. Smith received a Bachelor of Science degree
in Business from Iowa State University.

     Charles H. Hood, age 60, has served as Chairman, President and a director
of the Company since its formation in September 1989.  From 1987 to June 1990,
he served as Chairman of the Board of Directors of Ackerman, Hood & McQueen,
Inc., an advertising agency headquartered in Oklahoma, with offices located in
Tulsa and Oklahoma City, Oklahoma, Dallas, Texas, Washington, D. C., Cleveland,
Ohio and Fort Smith, Arkansas.  From 1970 to 1987, Mr. Hood served as Chairman
of the Board of Directors of Hood, Hope and Associates, Inc., an advertising
agency he co-founded in 1970.  Mr. Hood received a Bachelor of Journalism degree
from the University of Missouri.

     Gary W. Young, age 57, joined the Company in December 1990 as Executive
Vice President - Finance and Administration and a director.  Mr. Young is also
the owner and President of Young Ideas Inc., a Financial Consulting and
Investment Company he founded in 1987.  From 1980 to 1986, he served as
Executive Vice President and a Director of Geodyne Resources, Inc., an oil and
gas acquisition and exploration company headquartered in Tulsa, Oklahoma.  From
1970 to 1980, Mr. Young was Senior Vice President of Finance and Administration
and a Director of Cotton Petroleum Corporation, a Tulsa, Oklahoma, based oil and
gas exploration company.  From 1963 to 1970, he was employed by Arthur Young &
Company (now Ernst & Young), a national accounting firm.  Mr. Young received a
Bachelor of Science degree from Kansas State University and is a Certified
Public Accountant.

COMPENSATION OF DIRECTORS

     Beginning in 1998, the Company began paying the outside Directors at a rate
of $12,000 annually, commencing at the beginning of the second quarter for their
services on the Board of Directors. During 1998, payments totaling $15,000 for
the second and third quarters were paid. Fees for the fourth quarter of 1998
totaling $12,000 have been accrued, but not paid.  Directors who are employees
of the Company will receive no additional compensation for their services on the
Board of Directors.  In addition, Directors will be eligible to receive awards
under the 1998 Incentive Stock Plan.  All Directors are reimbursed by the
Company for out-of-pocket expenses incurred by  them in connection with their
service on the Board of Directors and any committee thereof. During 1998,
Stephen G. Smith was granted a stock option to purchase 12,500 shares of Common
Stock at $9.00 per share and was subsequently re-priced to $0.875 per share, the
fair market value of the Company's Common Stock on the re-pricing date. During
1998, stock options for J Larre Barrett (15,000 shares), John W. Condon (8,750
shares) and Steven C. Oden (10,000 shares) were re-priced from $8.00 per share
on 31,250 shares and $5.00 on 2,500 shares to $0.875 per share, the fair market
value of the Company's Common Stock on the re-pricing date.

MEETINGS AND COMMITTEES OF THE BOARD OF DIRECTORS

     During 1998, the Board of Directors held one meeting (all other action
being taken by unanimous written consent). Each Director attended all meetings
of the Board and of the Committees on which he served during 1998. The Board of
Directors has a standing Audit Committee and Compensation Committee.

     The Audit Committee is composed of Messrs. Condon and Smith. The Audit
Committee annually considers the qualifications of the independent auditors of
the Company and makes recommendations to the Board of Directors on the
engagement of the independent auditors. The Audit Committee also reviews with
the independent auditors the scope and results of the Company's audits,
compliance with any of the Company's written policies and procedures, the
adequacy of the Company's system of internal accounting controls and the
professional services furnished by the independent auditors to the Company.  The
Audit Committee met once during 1998.

                                      -4
<PAGE>
 
     The Compensation Committee is composed of Messrs. Hood, Barrett and Condon.
The Compensation Committee reviews and monitors performance of the officers of
the Company and takes final action for and on behalf of the Board of Directors
with respect to compensation and benefit provisions for the officers of the
Company.  The Compensation Committee met once during  1998.

     The Company does not have a standing nominating committee. Nominations of
candidates for election as Directors of the Company may be made at a meeting of
stockholders by or at the direction of the Board of Directors or by any
stockholder entitled to vote at such meeting.


                                 PROPOSAL TWO
                                        
              RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS

     The Board of Directors has appointed Tullius Taylor Sartain & Sartain LLP
as the independent auditors of the Company for the fiscal year ending December
31, 1999. Tullius Taylor Sartain & Sartain LLP has been the independent auditors
of the Company  since 1994.  A proposal will be presented at the Annual Meeting
asking the stockholders to ratify the appointment of Tullius Taylor Sartain &
Sartain LLP as the Company's independent auditors.  Stockholder ratification of
the appointment of the Company's independent auditors is not required by the By-
laws or otherwise. However, the Board is submitting the appointment of Tullius
Taylor Sartain & Sartain LLP to the stockholders as a matter of good corporate
practice. If the stockholders do not ratify the appointment of Tullius Taylor
Sartain & Sartain LLP, the Board of Directors will reconsider the appointment.
The affirmative vote of the holders of a majority of the shares present in
person or by proxy at the Annual Meeting and entitled to vote is required for
the approval of this proposal.

     A representative of Tullius Taylor Sartain & Sartain LLP will be present at
the Annual Meeting. The representative will have the opportunity to make a
statement if he or she desires to do so and will be available to respond to
appropriate questions.

THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" RATIFICATION OF THE APPOINTMENT
OF TULLIUS TAYLOR SARTAIN & SARTAIN LLP AS THE COMPANY'S INDEPENDENT AUDITORS
FOR 1999.


                          PRINCIPAL STOCKHOLDERS AND
                       SECURITY OWNERSHIP OF MANAGEMENT

     The following table sets forth, as of March 31, 1999 the number and
percentage of shares of Common Stock and Preferred Stock of the Company owned
beneficially, by class and on a combined basis, by (i) each director and nominee
for director of the Company, (ii) each executive officer named in the "Summary
Compensation Table" below, (iii) all executive officers and Directors as a
group, and (iv) each person who is known by the Company to own beneficially more
than 5% of the Common Stock or Preferred Stock.  Except as otherwise indicated,
the beneficial owners listed in the table have sole voting and investment powers
with respect to the shares.

                                      -5
<PAGE>
 
<TABLE>
<CAPTION>
                                                        Common Stock
                                                    --------------------
                                            Number of Shares
         Name and Address                     Beneficially      Percent of
        of Beneficial Owner                     Owned(1)         Class(1)
        -------------------                     --------         --------
     <S>                                    <C>                 <C>
     Charles H. Hood.................           155,950 (2)        10.1%
     3254 East 75th Street
     Tulsa, OK 74136

     Gary W. Young...................           132,108 (3)         8.5%
     5905 South Knoxville
     Tulsa, OK 74135

     J Larre Barrett.................            32,420 (4)         2.2%
     4 Birch Tree Street
     Homosassa, FL 34446

     John W. Condon..................            33,020 (5)         2.2%
     1748 E. 30th Place
     Tulsa, OK 74114

     Steven C. Oden..................            10,750 (6)          *
     5607 S. 77th E. Ave.
     Tulsa, OK 74145

     Stephen G. Smith................            12,500 (7)          *
     3008 Stanford Avenue
     Dallas, TX 75225

     All Executive Officers..........           376,748 (8)        22.5%
     and Directors as a group
     (6 persons)
</TABLE>

____________________
*   Less than one percent.

(1)  Shares of Common Stock which an individual has the right to acquire within
     60 days pursuant to the exercise of options are deemed to be outstanding
     for the purpose of computing the percentage ownership of such individual,
     but are not deemed to be outstanding for the purpose of computing the
     percentage ownership of any other person shown in the table or the
     percentage ownership of all Officers and Directors as a group.

(2)  Includes 70,000 shares subject to stock options which are currently
     exercisable.

(3)  Includes 82,500 shares subject to stock options which are currently
     exercisable.

(4)  Includes 15,000 shares subject to stock options which are currently
     exercisable.

(5)  Includes 8,750 shares subject to stock options which are currently
     exercisable.

(6)  Includes 10,000 shares subject to stock options which are currently
     exercisable.

(7)  Includes 12,500 shares subject to stock options which are currently
     exercisable.

(8)  Includes an aggregate of 198,750 shares subject to stock options which are
     currently exercisable.

                                      -6
<PAGE>
 
                            EXECUTIVE COMPENSATION

          The following table sets forth certain information for each of the
     fiscal years ended December 31, 1998, 1997 and 1996, with respect to the
     compensation paid for services rendered in all capacities to the Company by
     the Company's Chief Executive Officer and each executive officer whose
     total compensation exceeded $100,000 during fiscal 1998.

                          SUMMARY COMPENSATION TABLE

<TABLE> 
<CAPTION> 
                                    Annual Compensation                                       Long-Term Compensation (2)
                                 --------------------------                             ------------------------------------
                                                                                                        Number
                                                                                                          of        
                                                                           Other                        Shares     
                                                                          Annual        Restricted      Under-          Long-Term
                                                                          Compen-          Stock         lying          Incentive
     Name and                               Salary       Bonus            sation          Awards        Options          Payouts
     Principal Position          Year         ($)          ($)            ($)(1)            ($)         Granted            ($)
     ------------------          ----        -----        ----            ------           -----        -------           ----
     <S>                         <C>        <C>          <C>              <C>           <C>             <C>             <C>  
     Charles H. Hood             1998       175,000          -0-           5,964            -0-          57,500            -0-
        President and,           1997       150,000      150,000           6,688            -0-             -0-            -0-
        Chairman                 1996       125,000      125,000           4,500            -0-          45,000            -0-
                                                                                            
     Gary W. Young               1998       175,000          -0-           5,626            -0-          70,000            -0-
        Executive Vice           1997       150,000      150,000           6,684            -0-             -0-            -0-
        President                1996       106,250      125,000           4,500            -0-          45,000            -0-
</TABLE>

     ________________

     (1)  Other annual compensation represents, in 1998, in 1997, and 1996,
          Company contributions on behalf of each of the individuals to the
          Company's 401(k) Plan and payments of non-accountable expense
          allowances. Amounts do not include the value of perquisites or other
          personal benefits because the amount of such compensation, if any,
          does not exceed the lesser of $50,000 or 10% of the total amount of
          annual salary and bonus.
     (2)  In 1998, the Company paid an aggregate of $173,784 in premiums on a
          life insurance policy. Under an amendment to the Supplemental
          Executive Retirement Plan of the Company adopted in 1998, Gary W.
          Young and Charles H. Hood, upon retirement with the Company or
          termination of employment, have the right to receive the cash
          surrender value of such policy. If either of them should die prior to
          termination of employment, their beneficiary will receive the death
          benefit under the policy. The Company has not made any premium
          payments on the policy since October, 1998.

OPTION GRANTS IN LAST FISCAL YEAR

          The following table sets forth information with respect to stock
     options granted by the Company to each of the named executive officers
     during the year ended December 31, 1998.

<TABLE>
<CAPTION>
                                                           Percent of Total
                                  Number of Shares        Options Granted to
                                 Underlying Options            Employees             Exercise Price         Expiration
            Name                       Granted                  in 1998               Per Share ($)            Date
           -----                       -------                  -------               ------------             ----
     <S>                         <C>                      <C>                        <C>                    <C>
     Charles H. Hood                   23,750                     14.8                   .875 (1)           5/10/2003
                                       11,250                      7.0                   .875 (2)           7/09/2006
                                       22,500                     14.1                   .875 (3)           1/14/2008
                                       
     Gary W. Young                     36,250                     22.6                   .875 (1)           5/10/2003
                                       11,250                      7.0                   .875 (2)           7/09/2006
                                       22,500                     14.1                   .875 (3)           1/14/2008
</TABLE>

     _______________
     (1)  This stock option was granted prior to 1998 and was re-priced from an
          exercise price of $1.50 to $0.875 per share.
     (2)  This stock option was granted prior to 1998 and was re-priced from an
          exercise price of $5.00 to $0.875 per share.
     (3)  This stock option was granted during 1998 at an exercise price of
          $8.00 per share and was subsequently re-priced to $0.875 per share.

                                      -7
<PAGE>
 
OPTION EXERCISES IN LAST FISCAL YEAR AND FISCAL YEAR END OPTION VALUES

     There were no stock options exercised by the named executive officers
during the year ended December 31, 1998. The following table sets forth
information regarding the value of unexercised stock options held by each of the
named executive officers as of the year ended December 31, 1998.

<TABLE>
<CAPTION>
                          Number of Shares of Common Stock              Value of Unexercised
                          Underlying Unexercised Options at            In-The-Money Options at
                                December 31, 1998 (#)                  December 31, 1998 ($) (1)
                                ---------------------                  -------------------------

Name                     Exercisable        Unexercisable          Exercisable      Unexercisable
- ----                     -----------        -------------          -----------      -------------
<S>                      <C>                <C>                    <C>              <C>
Charles H. Hood              70,000              -0-                  $18,437             $-0-
 
Gary W. Young                82,500              -0-                  $21,562             $-0-
</TABLE>

___________________
     (1)  Calculated by determining the difference between the fair market value
          of the Company's Common Stock as of December 31, 1998 ($2.0625 per
          share based on the last sales price on such date),and the exercise
          price of the underlying options.
 

                           CERTAIN RELATIONSHIPS AND
                             RELATED TRANSACTIONS

     In April 1997, the Company entered into an agreement with J Larre Barrett,
a director of the Company, whereby Mr. Barrett agreed to serve as a sales
representative to solicit advertising for the Shoppers Calculators from certain
potential advertisers in consideration for a monthly retainer of $6,250. During
1998, the Company paid Mr. Barrett $50,200 pursuant to the agreement. The
Company believes the terms of the agreement are no less favorable to the Company
than if the Company had to secure the same services from a third party having
the same or similar business experience and qualifications as Mr. Barrett.

            SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Section 16(a) of the Securities Exchange Act of 1934 requires the Company's
Directors and executive officers, and persons who own more than ten percent of
the Company's Common Stock, to report their initial ownership of the Company's
Common Stock and any subsequent changes in that ownership to the Securities and
Exchange Commission ("SEC") and to furnish the Company with a copy of each such
report. SEC regulations impose specific due dates for such reports, and the
Company is required to disclose in this Proxy Statement any failure to file by
these dates during and for fiscal 1998.

     To the Company's knowledge, based solely on the review of the copies of
such reports furnished to the Company and written representations that no other
reports were required, during and with respect to fiscal 1997, all Section 16(a)
filing requirements applicable to its Executive Officers, Directors and more
than ten percent stockholders were complied with, except as follows: (a) Steven
C. Oden filed late an initial ownership report upon becoming an executive
officer of the Company, and (b) John W. Condon filed late two reports, one
report with respect to three transactions each involving the sale of shares of
Common Stock and one report with respect to one transaction involving the sale
of shares of Common Stock.

                                      -8
<PAGE>
 
                                 OTHER MATTERS
                                        
MATTERS WHICH MAY COME BEFORE THE ANNUAL MEETING

     The Board of Directors knows of no matters other than those described in
this Proxy Statement which will be brought before the Annual Meeting for a vote
of the stockholders. If any other matter properly comes before the Annual
Meeting for a stockholder's vote, the persons named in the accompanying proxy
will vote thereon in accordance with their best judgment.

PROPOSALS OF STOCKHOLDERS

     Proposals of stockholders intended to be presented at the Company's 2000
Annual Meeting of Stockholders must be received at the principal executive
offices of the Company, 5100 East Skelly Drive, Meridian Tower, Suite 1080,
Tulsa, Oklahoma 74135, on or before December 29, 1998 to be considered for
inclusion in the Company's proxy statement and accompanying proxy for that
meeting.

                              By Order of the Board of Directors.


                              /s/ Del L. Gustafson
                              Del L. Gustafson
                              Secretary

April 26, 1999
Tulsa, Oklahoma

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<PAGE>
 
                                     PROXY
                         ADDVANTAGE MEDIA GROUP, INC.
               THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS

The undersigned hereby appoints Charles H. Hood and Gary W. Young as Proxies, 
each with the power to appoint his or her substitute, and hereby authorizes them
to represent and to vote, as designated below, all the shares of Common Stock of
ADDvantage Media Group, Inc. (the "Company") held of record by the undersigned
on April 22, 1999 at the Annual Meeting of Stockholders of the Company to be
held on May 26, 1999, and at any and all adjournments or postponements thereof.

1.    Election of directors.

 [_]  FOR all nominees listed below (except as indicated to the contrary 
      below and subject to the discretion of the proxies as provided herein).

         J Larre Barrett         John W. Condon          Charles H. Hood 
         Steven C. Oden          Stephen G. Smith        Gary W. Young

 [_]  WITHHOLD AUTHORITY to vote for all the nominees above.
      Instructions: To withhold authority for any individual nominee or 
      nominees, write their name(s) here:


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               (Continued and to be signed on the reverse side)












2.    Proposal to approve the appointment of Tullius Taylor Sartain & Sartain, 
      LLP as the independent auditors of the Company.

              [_] FOR              [_] AGAINST             [_] ABSTAIN

3.    In their discretion, the Proxies are authorized to vote upon such other 
      business as may properly come before the meeting.

This Proxy when properly executed will be voted at the Annual Meeting or any
adjournments or postponements thereof as directed herein by the undersigned
stockholder. If no specifications are made, this Proxy will be voted FOR
Proposals 1 and 2. This Proxy is revocable at any time before it is exercised.

                                        IMPORTANT: Please date this Proxy and
                                        sign exactly as your name appears to the
                                        left. If shares are held by joint
                                        tenants, both should sign. When signing
                                        as attorney, executor, administrator,
                                        trustee or guardian, please give title
                                        as such. If a corporation, please sign
                                        in full corporate name by president or
                                        other authorized officer. If a
                                        partnership, please sign in partnership
                                        name by authorized person.

                                        Dated:                            , 1999
                                               ---------------------------

                                        Signature(s)
                                                    ----------------------------

                                        Signature(s)
                                                    ----------------------------

 PLEASE MARK, DATE, SIGN AND MAIL THIS PROXY PROMPTLY IN THE ENCLOSED ENVELOPE.
           NO POSTAGE IS REQUIRED FOR MAILING IN THE UNITED STATES.



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