MARVEL ENTERTAINMENT GROUP INC
10-Q, 1996-05-15
PERIODICALS: PUBLISHING OR PUBLISHING & PRINTING
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               UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549
                                   FORM 10-Q

[ X ]      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES
           EXCHANGE ACT OF 1934

For the quarterly period ended March 31, 1996

                                                        OR

[   ]      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES
           EXCHANGE ACT OF 1934

For the transition period from __________ to __________

Commission file number 1-10779


                       MARVEL ENTERTAINMENT GROUP, INC.

            (Exact name of registrant as specified in its charter)


DELAWARE                                                       94-3024816

(State or other jurisdiction of                            (I.R.S. Employer
incorporation or organization)                            Identification No.)



387 PARK AVENUE SOUTH, NEW YORK, NY                              10016

(Address of principal executive offices)                      (Zip Code)


                                 212-696-0808

             (Registrant's telephone number, including area code)


        (Former name, former address and former fiscal year, if changed
                              since last report)


Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports) and (2) has been subject to such
filing requirements for the past 90 days.
Yes [X]  No [ ]

At May 6, 1996, the number of outstanding shares of the registrant's common
stock, par value $.01 per share, was 101,806,657 shares, of which 81,628,392
shares were held by indirect wholly owned subsidiaries of Mafco Holdings Inc.







     
<PAGE>





                       MARVEL ENTERTAINMENT GROUP, INC.
             INDEX TO CONTENTS OF THE FIRST QUARTER 1996 FORM 10-Q

<TABLE>
<CAPTION>


                                                                                                               Page

<S>                                                                                                             <C>
Condensed Consolidated Balance Sheets as of March 31, 1996 and December 31, 1995..................................3



Condensed Consolidated Statements of Operations for the quarters ended March 31, 1996 and 1995....................4



Condensed Consolidated Statements of Cash Flows for the quarters ended March 31, 1996 and 1995....................5



Notes to Condensed Consolidated Financial Statements..............................................................6



Management's Discussion and Analysis of Financial Condition and Results of Operations............................11



Other Information................................................................................................15



Signatures.......................................................................................................16

</TABLE>



                                      2







     
<PAGE>

                       MARVEL ENTERTAINMENT GROUP, INC.
                     CONDENSED CONSOLIDATED BALANCE SHEETS
                             (Dollars in millions)
                                  (unaudited)
                                                    March 31,     December 31,
                                                       1996          1995
                                                       ----          ----
ASSETS
Current assets:
   Cash ........................................   $     13.5  $    37.0
   Accounts receivable .........................        218.4      240.0
   Inventories .................................         94.5       82.4
   Deferred income taxes .......................         47.5       50.4
   Income tax receivable .......................         24.6       24.6
   Prepaid expenses and other ..................         55.1       42.9
                                                   ----------   --------
      Total current assets .....................        453.6      477.3

Property, plant and equipment, net .............         76.5       71.3
Goodwill and other intangibles, net ............        600.9      603.6
Deferred charges and other .....................         54.6       60.8
                                                   ----------   --------
      Total  Assets ............................   $  1,185.6   $1,213.0
                                                   ==========   ========
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
   Accounts payable ............................   $    115.7   $  104.8
   Accrued expenses and other ..................        152.0      194.8
   Current portion of long-term debt ...........          5.3        5.2
                                                   ----------   --------
     Total current liabilities .................        273.0      304.8

Long-term debt .................................        589.2      581.3
Other long-term liabilities ....................         47.2       48.7
                                                   ----------   --------
     Total Liabilities .........................        909.4      934.8
                                                   ----------   --------
Minority interest in Toy Biz ...................         72.5       70.4

Stockholders' equity:
   Common Stock ................................          1.0        1.0
   Additional paid-in capital ..................         92.9       92.4
   Retained earnings ...........................        109.7      114.1
   Cumulative translation adjustment ...........          0.1        0.3
                                                   ----------   --------
     Total Stockholders' Equity ................        203.7      207.8
                                                   ----------   --------
     Total Liabilities and Stockholders' Equity    $  1,185.6   $1,213.0
                                                   ==========   ========



   The accompanying Notes to Condensed Consolidated Financial Statements are
                    an integral part of these statements.

                                       3







     
<PAGE>


                       MARVEL ENTERTAINMENT GROUP, INC.
                CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                 (Dollars in millions, except per share data)
                                  (unaudited)

                                                    Three Months
                                                   Ended March 31,
                                                    1996        1995
                                                    ----        ----

Net revenues..................................... $  189.0    $  159.5
                                                  --------    --------
Operating Expenses:
Cost of sales....................................    113.9        96.9
Selling, general & administrative expenses.......     52.3        43.4
Depreciation and amortization....................      4.4         2.5
                                                  --------    --------
    Total Operating Expenses ....................    170.6       142.8

Amortization of goodwill, intangibles and
  deferred charges ..............................      5.5         3.3

Interest expense, net............................     13.7         7.9

Other income.....................................       -         14.0

Equity in net income of unconsolidated
  subsidiaries ..................................      0.1         0.2
                                                  --------    --------
(Loss) income before provision for income taxes
  and minority interest .........................     (0.7)       19.7

Provision for income taxes.......................      1.7        10.1
                                                  --------    --------
(Loss) income before minority interest ..........     (2.4)        9.6

Minority interest in earnings of Toy Biz.........      2.0         1.4
                                                  --------    --------
Net (loss) income................................    ($4.4)       $8.2
                                                  ========    ========
(Loss) earnings per share........................    ($.04)       $.08
                                                  ========    ========
Weighted average number of common and
  common equivalent shares outstanding
  (in millions)..................................    101.8       103.8
                                                  ========    ========


 The accompanying Notes to Condensed Consolidated Financial Statements are an
integral part of these statements.

                                4






     
<PAGE>
                       MARVEL ENTERTAINMENT GROUP, INC.
                CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (Dollars in millions)
                                  (unaudited)
                                                      Three Months Ended
                                                              March 31,
                                                      ---------------------
                                                           1996      1995
                                                           ----      ----
Cash flows from operating activities:
Net (loss) income........................................ ($ 4.4)    $ 8.2
                                                          -------   ------
 Adjustments to reconcile net (loss) income to net cash
  used in operating activities:

   Depreciation and amortization ........................    9.9       5.8
   Provision for deferred income taxes ..................    3.8       6.2
   Undistributed earnings of unconsolidated subsidiaries.   (0.1)     (0.2)
   Gain from Toy Biz IPO.................................    -       (14.0)
   Minority interest in earnings of Toy Biz..............    2.0       1.4
   Changes in assets and liabilities, net of effect in
      1995 of previously
      unconsolidated subsidiary..........................  (26.4)    (28.7)
                                                          -------   ------
Total adjustments........................................  (10.8)    (29.5)
                                                          -------   ------

     Net cash used in operating activities...............  (15.2)    (21.3)
                                                          -------   ------
Cash flows from investing activities:
  Capital expenditures (including product development and
     package design costs) ..............................  (11.1)     (6.1)
  Other investing activities.............................   (3.4)     (6.3)
                                                          -------   ------
     Net cash used in investing activities...............  (14.5)    (12.4)
                                                          -------   ------
Cash flows from financing activities:
  Net repayments under term portion of credit agreements.   (2.6)    (10.0)
  Net borrowings under revolving portion of credit
     agreements .........................................    2.0      15.0
  Borrowings related to Adespan adhesives facility.......    6.3       -
  Toy Biz IPO net proceeds...............................    -        45.5
  Proceeds from exercise of stock options................    0.4       0.4
  Other financing activities.............................    0.2       -
                                                          -------   ------
     Net cash provided by financing activities...........    6.3      50.9
                                                          -------   ------
Effect of exchange rate changes on cash .................   (0.1)      0.8
                                                          -------   ------
Cash balance from previously unconsolidated subsidiary ..    -         7.5
                                                          -------   ------
Net (decrease) increase in cash .........................  (23.5)     25.5

Cash, at beginning of period.............................   37.0      18.1
                                                          -------   ------
Cash, at end of period................................... $ 13.5    $ 43.6
                                                          =======   ======

Supplemental disclosures of cash flow information:
     Interest paid during the period..................... $ 18.6    $ 10.2
     Income taxes paid during the period.................  $ 7.8     $ 6.1


   The accompanying Notes to Condensed Consolidated Financial Statements are
                    an integral part of these statements.

                                           5




     
<PAGE>



1.  BACKGROUND AND BASIS OF FINANCIAL STATEMENT PRESENTATION

         The accompanying condensed consolidated financial statements of
Marvel Entertainment Group, Inc. and its subsidiaries (the "Company") are
unaudited. In the opinion of management, all adjustments and intercompany
eliminations necessary for a fair presentation of the results of operations,
financial position and cash flows have been made and were of a normal
recurring nature. The Company's operations consist of (i) the publication and
sale of comic books and children's magazines, (ii) the manufacture and
distribution of sports and entertainment trading cards and children's activity
sticker collections, (iii) consumer products, media and advertising promotions
licensing of the various characters owned by the Company, (iv) the design,
marketing and distribution of toys and (v) the manufacture and distribution of
adhesives and confectionery products. These interim condensed consolidated
financial statements should be read in conjunction with the consolidated
financial statements and related notes thereto contained in the Company's 1995
Annual Report on Form 10-K. Certain prior year amounts have been reclassified
to conform with the current year presentation.

2.   DETAIL OF CERTAIN BALANCE SHEET ACCOUNTS

ACCOUNTS RECEIVABLE, NET:
<TABLE>
<CAPTION>

                                                                    March 31,               December 31,
                                                                      1996                     1995
                                                                    ---------               ----------

<S>                                                                 <C>                    <C>
Accounts receivable...........................................      $   267.9               $   317.9
Less:  Allowances.............................................          (49.5)                  (77.9)
                                                                    ---------               ---------
                                                                    $   218.4               $   240.0
                                                                    =========               =========


INVENTORIES:



Finished goods................................................      $    69.6               $    58.8
Work in process...............................................           21.4                    22.3
Raw materials.................................................           23.8                    23.7
Less:    Reserve for obsolescence.............................          (20.3)                  (22.4)
                                                                    ---------               ---------
                                                                    $    94.5               $    82.4
                                                                    =========               =========

GOODWILL AND OTHER INTANGIBLES, NET:


Goodwill and other intangibles................................      $   646.9               $   645.1
Less: Accumulated amortization................................          (46.0)                  (41.5)
                                                                    ---------               ---------
                                                                    $   600.9               $   603.6
                                                                    =========               =========
ACCRUED EXPENSES AND OTHER:


Royalties and incentives......................................      $    21.0               $    33.5
Reserve for returns...........................................           45.9                    59.0
Income taxes payable..........................................            7.7                    19.7
Other.........................................................           77.4                    82.6
                                                                    ---------               ---------
                                                                    $   152.0               $   194.8
                                                                    =========               =========

</TABLE>

                                6







     
<PAGE>




3.  LONG-TERM DEBT
<TABLE>
<CAPTION>

 Long-term debt consists of the following:

                                                     March 31      December 31,
                                                       1996            1995
                                                       ----            ----
<S>                                               <C>                <C>
U.S. Term Loan Agreement .........................   $  350.0        $  350.0
Term Loan Agreement ..............................      139.0           139.5
Amended and Restated Credit Agreement:
Revolving credit facility ........................       89.5            87.5
Capital lease obligations and other long term debt       16.0             9.5
                                                     --------        --------
                                                        594.5           586.5
Less current maturities ..........................        5.3             5.2
                                                     --------        --------
Long-term debt ...................................   $  589.2        $  581.3
                                                     ========        ========
</TABLE>

         Long-term debt principally represents the outstanding balance under
the U.S. Term Loan Agreement, as defined below, the Amended and Restated
Credit Agreement effective August 30, 1994 between the Company, a syndicate of
banks, the Co-Agents and Chemical Bank, as administrative agent (the " Amended
and Restated Credit Agreement"), and the outstanding balance of the Term Loan
Agreement, as defined below. The U.S. Term Loan Agreement is repayable in six
semi-annual installments beginning August 31, 1999. The Term Loan Agreement is
repayable in fourteen increasing semi-annual installments, which began
February 28, 1995. Portions of the revolving credit facility under the Amended
and Restated Credit Agreement mature on September 1, 1999, 2000 and 2001.

        During March 1996, the Company amended its credit agreements with its
banks to provide for, among other things, an additional $25.0 revolving credit
facility which expires on December 31, 1996. This revolving credit facility is
pari passu with the loans extended by the banks pursuant to the Company's
existing loan agreements. The Company also secured all of its bank loans with
the domestic assets of the Company.

        In April 1995, the Company entered into a $350.0 term loan agreement
with a syndicate of banks, the Co-Agents and Chemical Bank, as administrative
agent (the "U.S. Term Loan Agreement"). The Company borrowed $350.0 under the
U.S. Term Loan Agreement to finance the SkyBox Acquisition as described in
Note 6 below, refinance the term loan portion of the Amended and Restated
Credit Agreement, and for general corporate purposes.

         Loans under the U.S. Term Loan Agreement bear interest at a rate per
annum equal to the Eurodollar Rate (as defined in the U.S. Term Loan
Agreement), plus the Applicable Margin (as defined in this paragraph), or the
Alternate Base Rate (as defined in the U.S. Term Loan Agreement). Eurodollar
Rate Loans will, at the option of Fleer Corp., have interest periods of one,
two, three or six months. Applicable Margin means (a) with respect to
Eurodollar Rate loans, 2% to 2 1/2% through the first Anniversary Date (as
defined in the U.S. Term Loan Agreement) and 1 1/8% to 2 1/2% thereafter, to
be determined based on the Company's financial performance and (b) with
respect to Alternate Base Rate loans, 1% to 1 1/2% through the first
Anniversary Date and 1/8 of 1% to 1 1/2% thereafter, to be determined based on
the Company's financial performance. The interest rate on Eurodollar Rate
Loans at March 31, 1996, was approximately 7-7/8% to 8-1/8% depending upon the
length of the relevant interest period. Interest on Alternate Base Rate Loans
is payable quarterly in arrears, and interest on Eurodollar Rate Loans is
payable at the end of the applicable interest period, except that if the
interest period is six months, interest is payable ninety days after the
commencement of the interest period and at the end of the interest period.

         In connection with the U.S. Term Loan Agreement, the Company also
entered into an amendment to the existing Amended and Restated Credit
Agreement which, among other things, permitted the Company to incur the
indebtedness under the U.S. Term Loan Agreement. Pursuant to this amendment,
the Applicable Margin under the existing Amended and Restated Credit Agreement
for Alternate Base Rate loans will range from 0% to 1% and for Eurodollar Rate
loans will range from 5/8 of 1% to 2%, in each case depending on the Company's
financial performance. The interest rate on Eurodollar Rate Loans at March 31,
1996 was approximately 7-5/16% to

                                7




     
<PAGE>

7-3/8% per annum, depending upon the length of the relevant interest period. The
interest rate on Alternate Base Rate loans at March 31, 1996 was 9-1/4 %. The
proceeds of loans incurred under the revolving credit portion of the Amended and
Restated Credit Agreement may be used for general corporate purposes of the
Company and for investments within an aggregate limit. Portions of the loans
under the Amended and Restated Credit Agreement will mature on September 1,
1999, 2000 and 2001.

         On August 30, 1994, the Company, Marvel Italia Srl (now Panini
S.p.A.) and Instituto Bancario San Paolo Di Torino S.p.A. (the "Lender"),
entered into a term loan and guarantee agreement (the "Term Loan Agreement")
providing for a term loan credit facility of Italian Lire 244.5 billion
(approximately $154.0 million based on exchange rates in effect on the date of
acquisition) (the "Term Loan Facility"). Marvel Italia borrowed Italian Lire
244.5 billion under the Term Loan Agreement, and the Company borrowed
additional funds under its Amended and Restated Credit Agreement to finance
the purchase of Panini and to pay certain fees and expenses related to the
acquisition.

         On September 30, 1994, the Company paid Italian Lire 15.0 billion
(approximately $9.4 million, based on exchange rates in effect on September
30, 1994) as a voluntary reduction of the principal balance under the Term
Loan Agreement. In addition, during 1995 the Company paid Italian Lire 8.2
billion (approximately $5.0 million) due under the Term Loan Facility and, on
February 28, 1996 the Company paid Italian Lire 4.1 billion (approximately
$2.5 million) due thereunder. The remaining amount outstanding under the Term
Loan Facility is repayable in 11 increasing semi-annual installments.

         The Term Loan Facility bears interest at a rate per annum equal to
the Eurocurrency Rate (as defined in the Term Loan Agreement) or, in certain
limited circumstances, the Negotiated Rate (as defined in the Term Loan
Agreement), in each case plus the Applicable Margin (as defined in this
paragraph). Eurocurrency Rate Loans have, at the option of Panini, interest
periods of one, two, three or six months. Applicable Margin means (a) with
respect to Eurocurrency Loans, 5/8 of 1% to 2%, to be determined based on the
Company's financial performance and (b) with respect to Negotiated Rate Loans,
1%. The interest rate on Eurocurrency Rate Loans at March 31, 1996, was
approximately 12-1/16% Interest on Negotiated Rate Loans is payable quarterly
in arrears and interest on Eurocurrency Rate Loans is payable at the end of
the applicable interest period, except that if the interest period is six
months, interest is payable ninety days after the commencement of the interest
period and at the end of the interest period.

         The U.S. Term Loan Agreement (through incorporation by reference to
the Amended and Restated Credit Agreement), the Amended and Restated Credit
Agreement and the Term Loan Agreement include various restrictive covenants
prohibiting the Company from, among other things, incurring additional
indebtedness, with certain limited exceptions, and making dividend, redemption
and certain other payments on its capital stock. The U.S. Term Loan Agreement,
the Amended and Restated Credit Agreement and the Term Loan Agreement also
contain certain customary financial covenants and events of default for
financing of this type, including a limitation of a change of ownership
covenant of more than 25% of the voting shares of the Company. Mandatory
prepayments are required to be made out of net proceeds from sales of assets
by the Company, with certain exceptions, and from certain excess cash flow (as
defined in the Amended and Restated Credit Agreement).

     In conjunction with the Toy Biz IPO, Toy Biz entered into a three year
$30 million revolving line of credit with a syndicate of banks for which
Chemical Bank serves as administrative agent. Substantially all of the assets
of Toy Biz have been pledged to secure borrowings under the Toy Biz credit
facility. Borrowings under the credit facility bear interest at either
Chemical Bank's alternate base rate or at the Eurodollar rate plus the
applicable margin. The applicable margin is 1% unless Toy Biz meets specific
financial operating levels, in which case the applicable margin decreases to
3/4 of 1%. The credit facility requires Toy Biz to pay a commitment fee of 3/8
of 1% per annum on the average daily unused portion of the credit facility.

         The Toy Biz credit facility contains various financial covenants, as
well as restrictions, on the incurrence of new indebtedness, prepaying or
amending subordinated debt, acquisitions and similar investments, the sale or
transfer of assets, capital expenditures, limitations on restricted payments,
dividends, issuing guarantees and

                                8




     
<PAGE>


creating liens. The credit facility also requires that (a) the Company maintain
voting control of Toy Biz and have the power to elect a majority of Toy Biz's
Board of Directors and (b) that the exclusive, royalty free perpetual worldwide
license agreement between Toy Biz and the Company remain in effect. The Toy Biz
credit facility is not guaranteed by the Company.

         The aggregate maturities of the Company's long term debt are as
follows:


                                             For the Years Ending December 31,
                                            ----------------------------------

1996.............................................          $     5.3
1997.............................................               10.3
1998.............................................               16.7
1999.............................................               84.4
2000.............................................              179.5
2001 and thereafter..............................              298.3
                                                           ---------
                                                           $   594.5
                                                           =========
4.   RESTRUCTURING OF OPERATIONS

     In the fourth quarter of 1995, the Company recorded restructuring charges
of $25.0 related primarily to publishing and confections operations. As part
of the restructuring, the Company has terminated approximately 275 employees,
covering editorial, production, distribution and administrative employee
groups and, accordingly, provided for $10.7 of termination benefits, of which
$4.9 has been paid as of March 31, 1996. Additionally, approximately $6.7
relates to facility closure and consolidation costs, of which $4.1 has been
paid as of March 31, 1996, and $7.6 relates to other costs, of which $4.0 has
been paid as of March 31, 1996. The remaining amounts, as of March 31, 1996,
are included in accrued expenses and other.

5.   TOY BIZ IPO

     On March 2, 1995, Toy Biz, Inc. ("Toy Biz") completed an initial public
offering (the "Toy Biz IPO") in which it issued and sold 2,750,000 shares of
class A common stock at $18 per share. The net proceeds to Toy Biz, after
deducting commissions and offering expenses, of $44.1 were used to pay
outstanding amounts due under subordinated notes held by the Company and the
sole stockholder of the predecessor to Toy Biz and for working capital and
general corporate purposes. In March 1995, the Company recorded a gain of $14.0
on the Toy Biz IPO in recognition of the net increase in value of the Company's
investment in Toy Biz. This amount was reflected in other income in the
financial statements. In conjunction with the Toy Biz IPO, the Company's
equity ownership was reduced to approximately 36.6% and its voting control
increased to 85.3%, and, as a result of the increase, the condensed
consolidated financial statements of the Company include the result of
operations, financial position and cash flows of Toy Biz. For periods prior to
the Toy Biz IPO, Toy Biz was accounted for under the equity method.

6.   SKYBOX ACQUISITION

         On April 27, 1995, pursuant to an Agreement and Plan of Merger dated
as of March 8, 1995 (the "SkyBox Merger Agreement"), among SkyBox, a Delaware
corporation, the Company and an indirect wholly owned subsidiary of the
Company, the Company acquired all of the issued and outstanding shares of
SkyBox common stock for $16 per share. The purchase price, including fees,
expenses and other acquisition costs, totaled $165.0. The transaction was
accomplished through a tender offer (the "Tender Offer") and subsequent merger
(the "Merger", and collectively with the Tender Offer, the "SkyBox
Acquisition"). The purchase price includes an obligation to former SkyBox
stockholders who did not exchange their shares.

        The SkyBox Acquisition was accounted for using the purchase method of
accounting. The purchase price has been allocated to assets and liabilities
based on their respective fair values at April 27, 1995. The fair values of
the assets and liabilities acquired are summarized below. The total purchase
price exceeded the fair value of the net

                                9





     

<PAGE>

assets of SkyBox by $158.4 and has been assigned to goodwill, which is being
amortized over forty years on the straight-line basis.


Current assets ...................................   $   31.6
Noncurrent assets ................................   $    5.4
Current liabilities ..............................   $   27.1
Noncurrent liabilities ...........................   $    3.3
                                                     ---------
                                                     $    6.6
                                                     =========

     The following unaudited pro forma consolidated financial information
gives effect to the SkyBox Acquisition as if it had occurred at the beginning
of 1995. The pro forma results include certain adjustments, primarily
increased amortization and interest expense, and are not necessarily
indicative of what the results would have been had the SkyBox Acquisition
occurred at the beginning of the period. In addition, Toy Biz net revenues
were $27.9 for the three months ended March 31, 1995, of which $13.2 was
included in the Company's consolidated net revenues.

                                       For the Three Months Ended
                                              March 31, 1995
                                             --------------

    Net Revenues....................            $  185.6
    Net Income......................            $    7.8
    Earnings Per Share..............            $     .08


                                10



     

<PAGE>

          MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                           AND RESULTS OF OPERATIONS

GENERAL

         The Company is a leading creator, publisher and distributor of youth
entertainment products for domestic and international markets based on action
adventure characters owned by the Company, licenses from professional
athletes, sports teams and leagues and popular entertainment characters and
other properties owned by third parties. The Company also licenses its
characters and properties for consumer products, television and film and
advertising promotions. The Company's products include comic book and other
publications, sports and entertainment trading cards, children's activity
stickers, toys, adhesives and confectionery products.

RESULTS OF OPERATIONS

         Over the past five years, the Company has diversified into a broadly
based youth entertainment company. As a result, an increasing portion of the
Company's net revenues have been derived from businesses other than comic book
publishing. For example, in 1991, net revenues from publishing were
approximately 86.0% of the Company's total net revenues as compared to
approximately 17.8% in 1995. The Company's business has been augmented by the
manufacture, marketing and distribution of sports and entertainment trading
cards and children's activity stickers and the licensing of the Company's
characters for consumer products, television and film, advertising promotions
and toys. Although the Company's consolidated net revenues have increased as a
result of diversification, certain changes in market conditions associated
with its publishing and trading card operations have adversely affected the
Company's net revenues and operating results in recent periods.

         As a result of a significant reduction in speculative purchases of
comic books, the Company has undertaken several strategic actions which it
believes will have the long-term effect of bolstering its publishing business.
The Company is eliminating unprofitable and marginally profitable titles to
create a strong line-up comprising Marvel's most popular and most profitable
titles; focusing its comic books more on editorial content and less on
physical product features and enhancements; and streamlining operations
through introduction of new technology and consolidation of facilities.
Combined with the reduction in titles, these measures will reduce editorial,
production, distribution, manufacturing and administrative overhead expense.
The Company believes these actions, together with the exclusive distribution
by Heroes World of the Company's comic books to the direct market, which
commenced July 1995, are expected to improve the future operating results of
the Company's publishing business.

         For 1994 and 1995, the Company believes that there was a general
contraction in the sports trading card market, related in part to lower
speculative purchases. This contraction was compounded by the baseball, hockey
and basketball labor situations, which adversely affected sports trading card
sales and returns for those periods. Although Major League Baseball resumed in
April 1995, there still is no collective bargaining agreement in effect
between the owners and players, and the level of fan interest has not returned
to the levels experienced prior to the 1994 strike. Consistent with decreased
fan interest, the Company believes that the labor situations in professional
sports have contributed to decreased trading card consumer interest and,
therefore, generally decreased levels of consumer purchases of all trading
cards. Accordingly, the Company believes that the overall trading card
industry has been negatively affected, causing the Company to experience lower
sales, higher returns and higher inventory obsolescence during 1995, including
an increase in reserves in the second quarter of 1995 of approximately $40.0
million for trading card returns and inventory obsolescence.

         Throughout 1995, these conditions resulted in the Company and the
trading card industry in general continuing to experience lower sales and
higher returns, primarily related to distribution channels other than trading
card specialty stores. The Company has revamped its trading card business
such that distribution of trading card products will be concentrated in
trading card specialty stores and selected mass market accounts. In connection
therewith, the Company increased reserves as of December 31, 1995 by an
additional amount of approximately $70.0 million, principally for product
returns from the points of distribution being eliminated and for the
obsolescence of certain 1995 inventory. As a result of this change in
strategy, Fleer/SkyBox is focusing its sales efforts on those retailers and

                                11



     
<PAGE>

distributors with strong performance histories. The Company believes that these
distribution channels, with their focused customer base and proven efficiencies,
should allow Fleer/SkyBox to realize an improvement in operating income in the
future.

         Also as part of the revamping of Fleer, operational overhead has been
reduced through the closure of Fleer's Philadelphia facility, which had been
used for confections and trading card manufacturing. The confections operation
has been consolidated at Fleer's Byhalia, Mississippi plant and all of the
trading card manufacturing has been outsourced. The Company anticipates
additional reductions in future operating expenses of Fleer/SkyBox due to the
concentration of sales activities to trading card specialty stores and
selected mass market accounts.

         As a result of the Company's restructuring activities, the Company
reflected in results of operations for the fourth quarter of 1995 an
additional $25.0 million related to severance, consolidation and closure of
facilities and other costs associated with its publishing, confections and
trading card businesses.

         With these actions, the Company has simplified and refocused its
publishing and trading card operations by concentrating on the strongest
elements of the businesses, delivering popular products to a motivated
customer base and using more efficient channels of distribution. The Company
believes that these actions will position the Company for an improvement in
future operating performance of these businesses. The extent of improvement
will be determined by, among other things, the state of the markets in which
the Company's products are sold and the level of reception by consumers to the
Company's changes in these businesses and to the Company's products.

        The Company expects that there will continue to be year to year
fluctuations in the net revenues and profitability of its individual
businesses. However, the Company believes that its continued diversification
into a broad based youth entertainment company will help to mitigate the
effects of such fluctuations on overall net revenues and profitability.

THREE MONTHS ENDED MARCH 31, 1996 COMPARED WITH THE THREE MONTHS ENDED MARCH
31, 1995

     The Company's net revenues were $189.0 million and $159.5 million in the
1996 and 1995 periods, respectively, an increase of $29.5 million or 18.5%.
This increase reflects an increase of $25.3 million in toy revenues, a $14.5
million increase in trading card and sticker net revenues and $2.2 million in
other revenues, partially offset by an $11.9 million decrease in net
publishing revenues and a $0.6 million decrease in licensing revenues. The
increase in trading card and sticker net revenues was primarily attributable
to the SkyBox Acquisition and, to a lesser extent, the international sale of
trading cards by Panini. The increase in toy revenues was principally due to
the consolidation of Toy Biz for a full quarter in 1996 as compared to only
one month in 1995, or from the date of Toy Biz's IPO in March 1995, and its
expanded product line. The decrease in net publishing revenues was due to the
reduction of titles, in accordance with the Company's business strategy, and
the discontinuance commencing in July 1995 of the distribution by Heroes World
of comic book publications other than the Company's titles. Licensing revenues
will vary depending on the volume and extent of licensing agreements entered
into during any particular financial period.

     Gross profit was $75.1 million and $62.6 million in the 1996 and 1995
periods, respectively, an increase of $12.5 million or 20.0 %. As a percentage
of net revenues, gross profit increased to 39.7% in the 1996 period from 39.2%
in the 1995 period. The increase in gross profit as a percentage of revenues
was due to a reduction of unprofitable titles in the Company's publishing
business, a reduction in distribution at Heroes World and an improvement in
licensing margins, offset by an unfavorable product mix for trading cards and
sticker collections and toys as compared to 1995.

     Selling and general administrative expenses ("SG&A") were $52.3 million
and $43.4 million in the 1996 and 1995 periods, respectively. The increase of
$8.9 million was mainly attributable to the consolidation of Toy Biz's results
for a full quarter in 1996, the Sky Box Acquisition in the second quarter of
1995 and the effects of the expansion of the Company's Heroes World
operations, partially offset by a reduction in SG&A as a result of the
restructuring of its publishing and confectionery operations. As a percentage
of net revenues, SG&A increased to 27.7 % in the 1996 period from 27.2% in the
1995 period.


                                12




     
<PAGE>


     Depreciation and amortization was $4.4 million and $2.5 million in the
1996 and 1995 periods, respectively. The increase of $1.9 million was
primarily due to the consolidation of Toy Biz.

     Amortization of goodwill, intangibles and deferred charges was $5.5
million and $3.3 million in the 1996 and 1995 periods, respectively. The
increase of $2.2 million mainly reflects the amortization related to the
SkyBox Acquisition in April, 1995.

     Interest expense, net was $13.7 million and $7.9 million in the 1996 and
1995 periods, respectively. The increase in interest expense of $5.8 million
primarily reflects the increased borrowings under the U.S. Term Loan Facility
in connection with the SkyBox Acquisition and, to a lesser extent, the
interest associated with a Panini loan for the expansion of the Adespan
adhesives facility and higher average borrowing rates.

        In 1995, other income of $14.0 million represents the net increase in
value of the Company's investment in Toy Biz as a result of the Toy Biz IPO.

        Provision for income taxes was $1.7 million and $10.1 million in the
1996 and 1995 periods, respectively. The lower income taxes in the 1996 period
are due primarily to the Company's loss. In 1996, the tax provision primarily
was a result of taxes on income from foreign sources and Toy Biz
operations, offset by a benefit from remaining operations.

     Minority interest in earnings of Toy Biz increased due to the
consolidation of Toy Biz since the Toy Biz IPO in March 1995.

LIQUIDITY AND CAPITAL RESOURCES

     For the three months ended March 31, 1996, the Company used $15.2 million
of cash as a result of its operating activities. On a cash basis, results of
operations generated $11.2 million, while working capital changes resulted in
a use of funds of $26.4 million. The use of funds was principally due to the
payment of fourth quarter 1995 advertising and promotion expenses and income
taxes of Toy Biz and restructuring costs payments. Cash shown on the
Consolidated Balance Sheets includes $8.6 million and $22.5 million of Toy Biz
cash at March 31, 1996 and December 31, 1995, respectively.

        As a result of its investing activities for the three months ended
March 31, 1996, the Company used $14.5 million. The primary use of these funds
were for capital expenditures for its Adespan adhesives facility and tooling
and molds and capitalized product development costs primarily related to Toy
Biz.

     During the quarter, as a result of its financing activities, cash
provided was $6.3 million, primarily as a result of increased borrowings for
the expansion of its Adespan adhesives facility.

        During March 1996, the Company amended its credit agreements with its
lenders to provide for, among other things, an additional $25.0 million
revolving credit facility which will expire on December 31, 1996. This
revolving credit facility is pari passu with the loans extended by the banks
pursuant to the Company's existing loan agreements. The Company also secured
all of its bank loans with the domestic assets of the Company.

         At May 6, 1996, the Company's outstanding bank indebtedness was
$609.1 million, of which $15.9 million relates to the borrowings for the
Adespan adhesives facility. The Company had $40.5 million available under its
credit facilities. In addition, there was $30.0 million available under the
Toy Biz line of credit at May 6, 1996.

     At May 6, 1996, 78,007,725 shares, or 76.6%, of the Company's Common
Stock were pledged to secure indebtedness or letters of credit of subsidiaries
of Mafco. In addition, 2,932,167 shares, or 2.9% of the Company's Common Stock
are subject to a negative pledge under the terms of the Marvel Holdings Notes
indenture. The indentures governing this indebtedness contain various
covenants relating to the Company, including certain limitations on the
Company's indebtedness.


                                13



     
<PAGE>


     Management anticipates that borrowings under its various credit
agreements will be paid from internally generated funds of the Company or from
other sources, which may include the sale of debt securities of the Company.
Management also anticipates that internally generated funds, as well as
proceeds from borrowings under the Amended and Restated Credit Agreement and
the Toy Biz credit facility or any amendment thereto will be sufficient to
meet working capital and capital expenditure requirements.


                                14





     
<PAGE>




                                   PART II.
                              OTHER INFORMATION.

ITEM 1.           LEGAL PROCEEDINGS.

        The Company is a party to various legal proceedings as described in
previous filings. During the quarter there were no material developments in
any of such proceedings.

ITEM 6.           EXHIBITS AND REPORTS ON FORM 8-K.

         (A)      Exhibits

                  None.

         (B)      Reports on Form 8-K

                  None.



                                15









     
<PAGE>





                                  SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.


                                           MARVEL ENTERTAINMENT GROUP, INC.
                                           (Registrant)





                                                By:   /s/    August J. Liguori
                                                   ---------------------------
Dated:  May 13, 1996                               August J. Liguori
                                                   Vice President, Finance
                                                   Principal Accounting Officer



<TABLE> <S> <C>



<ARTICLE>                            5
<LEGEND>
                              This schedule contains summary financial
                              information extracted from the Marvel
                              Entertainment Group, Inc. Condensed Consolidated
                              Balance Sheets and Statements of Operations.
</LEGEND>

<CIK>                         0000874808
<NAME>                        Marvel Entertainment Group, Inc.
<MULTIPLIER>                  1,000,000
<FISCAL-YEAR-END>             DEC-31-1996
<PERIOD-START>                JAN-01-1996
<PERIOD-END>                  MAR-31-1996
<PERIOD-TYPE>                 3-MOS
<CASH>                                   14
<SECURITIES>                              0
<RECEIVABLES>                           268
<ALLOWANCES>                             50
<INVENTORY>                              95
<CURRENT-ASSETS>                        454
<PP&E>                                  104
<DEPRECIATION>                           27
<TOTAL-ASSETS>                        1,186
<CURRENT-LIABILITIES>                   273
<BONDS>                                   0
                     0
                               0
<COMMON>                                  1
<OTHER-SE>                              203
<TOTAL-LIABILITY-AND-EQUITY>          1,186
<SALES>                                 189
<TOTAL-REVENUES>                        189
<CGS>                                   114
<TOTAL-COSTS>                           114
<OTHER-EXPENSES>                         57
<LOSS-PROVISION>                          0
<INTEREST-EXPENSE>                       14
<INCOME-PRETAX>                         (1)
<INCOME-TAX>                              2
<INCOME-CONTINUING>                     (3)
<DISCONTINUED>                            0
<EXTRAORDINARY>                           0
<CHANGES>                                 0
<NET-INCOME>                            (4)
<EPS-PRIMARY>                         (0.04)
<EPS-DILUTED>                             0



</TABLE>


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