PACIFIC SUNWEAR OF CALIFORNIA INC
SC 13G/A, 1997-02-14
APPAREL & ACCESSORY STORES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                  SCHEDULE 13G


                    UNDER THE SECURITIES EXCHANGE ACT OF 1934
                              (AMENDMENT NO.__1__)*

                       Pacific Sunwear of California, Inc.
- --------------------------------------------------------------------------------
                                (Name of Issuer)

                          Common Stock, $.01 par value
- --------------------------------------------------------------------------------
                         (Title of Class of Securities)

                                    694873100
                        -------------------------------
                                 (CUSIP Number)

*The  remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for any  subsequent  amendment  containing  information  which  would  alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).


- --------------------------------------------------------------------------------
CUSIP No.  694873100                   13G                Page  2  of  11  Pages
         ------------                                         -----  ------     
- --------------------------------------------------------------------------------
- ------- ------------------------------------------------------------------------
  1     NAME OF REPORTING PERSON
        S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

        Consumer Venture Partners, L.P.
        06-1182943
- ------- ------------------------------------------------------------------------
- ------- ------------------------------------------------------------------------
  2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                                 (a)

                                                                 (b)

- ------- ------------------------------------------------------------------------
  3     SEC USE ONLY

- ------- ------------------------------------------------------------------------
- ------- ------------------------------------------------------------------------
  4     CITIZENSHIP OR PLACE OF ORGANIZATION

        Delaware limited partnership
- ------- ------------------------------------------------------------------------
- ------- ------------------------------------------------------------------------
                           5    SOLE VOTING POWER

       NUMBER OF                --0--shares
                          ----- ------------------------------------------------
                          ----- ------------------------------------------------
         SHARES            6    SHARED VOTING POWER
      BENEFICIALLY
        OWNED BY                --0--shares
                          ----- ------------------------------------------------
                          ----- ------------------------------------------------
          EACH             7    SOLE DISPOSITIVE POWER
       REPORTING
         PERSON                 --0-- shares
                          ----- ------------------------------------------------
                          ----- ------------------------------------------------
          WITH             8    SHARED DISPOSITIVE POWER

                                --0--shares
- ------- ------------------------------------------------------------------------
- ------- ------------------------------------------------------------------------
  9     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

        --0--shares

- ------- ------------------------------------------------------------------------
- ------- ------------------------------------------------------------------------
 10     CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
        [ ]

- ------- ------------------------------------------------------------------------
- ------- ------------------------------------------------------------------------
 11     PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

        0.0%

- ------- ------------------------------------------------------------------------
- ------- ------------------------------------------------------------------------
 12     TYPE OF REPORTING PERSON *

        PN
- ------- ------------------------------------------------------------------------
                     *SEE INSTRUCTIONS BEFORE FILLING OUT!

                               Page 2 of 11 Pages






- --------------------------------------------------------------------------------
CUSIP No.  694873100                   13G                Page  3  of  11  Pages
         ------------                                         -----  ------     
- --------------------------------------------------------------------------------
- ------- ------------------------------------------------------------------------
  1     NAME OF REPORTING PERSON
        S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

        Consumer Venture Associates, L.P.
        06-1182942
- ------- ------------------------------------------------------------------------
- ------- ------------------------------------------------------------------------
  2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                                     (a)

                                                                     (b)
- ------- ------------------------------------------------------------------------
  3     SEC USE ONLY


- ------- ------------------------------------------------------------------------
- ------- ------------------------------------------------------------------------
  4     CITIZENSHIP OR PLACE OF ORGANIZATION

        Delaware limited partnership
- ------- ------------------------------------------------------------------------
- ------- ------------------------------------------------------------------------
                           5    SOLE VOTING POWER

       NUMBER OF                --0--shares
                          ----- ------------------------------------------------
                          ----- ------------------------------------------------
         SHARES            6    SHARED VOTING POWER
      BENEFICIALLY
        OWNED BY                --0--shares
                          ----- ------------------------------------------------
                          ----- ------------------------------------------------
          EACH             7    SOLE DISPOSITIVE POWER
       REPORTING
         PERSON                 --0--shares
                          ----- ------------------------------------------------
                          ----- ------------------------------------------------
          WITH             8    SHARED DISPOSITIVE POWER

                                --0--shares
- ------- ------------------------------------------------------------------------
- ------- ------------------------------------------------------------------------
  9     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

        --0--shares

- ------- ------------------------------------------------------------------------
- ------- ------------------------------------------------------------------------
 10     CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
        [ ]

- ------- ------------------------------------------------------------------------
- ------- ------------------------------------------------------------------------
 11     PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

        0.0%

- ------- ------------------------------------------------------------------------
- ------- ------------------------------------------------------------------------
 12     TYPE OF REPORTING PERSON *

        PN
- ------- ------------------------------------------------------------------------
                     *SEE INSTRUCTIONS BEFORE FILLING OUT!

                               Page 3 of 11 Pages





- --------------------------------------------------------------------------------
CUSIP No.  694873100                   13G                Page  4  of  11  Pages
         ------------                                         -----  ------     
- --------------------------------------------------------------------------------
- ------- ------------------------------------------------------------------------
  1     NAME OF REPORTING PERSON
        S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

        Pearson C. Cummin III

- ------- ------------------------------------------------------------------------
- ------- ------------------------------------------------------------------------
  2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                                   (a)

                                                                   (b)
- ------- ------------------------------------------------------------------------
  3     SEC USE ONLY


- ------- ------------------------------------------------------------------------
- ------- ------------------------------------------------------------------------
  4     CITIZENSHIP OR PLACE OF ORGANIZATION

        USA

- ------- ------------------------------------------------------------------------
- ------- ------------------------------------------------------------------------
                           5    SOLE VOTING POWER

       NUMBER OF                23,392 shares
                          ----- ------------------------------------------------
                          ----- ------------------------------------------------
         SHARES            6    SHARED VOTING POWER
      BENEFICIALLY
        OWNED BY                --0--shares
                          ----- ------------------------------------------------
                          ----- ------------------------------------------------
          EACH             7    SOLE DISPOSITIVE POWER
       REPORTING
         PERSON                 23,392 shares
                          ----- ------------------------------------------------
                          ----- ------------------------------------------------
          WITH             8    SHARED DISPOSITIVE POWER

                                --0--shares
- ------- ------------------------------------------------------------------------
- ------- ------------------------------------------------------------------------
  9     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

        --0--shares

- ------- ------------------------------------------------------------------------
- ------- ------------------------------------------------------------------------
 10     CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
        [ ]

- ------- ------------------------------------------------------------------------
- ------- ------------------------------------------------------------------------
 11     PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

        0.29%

- ------- ------------------------------------------------------------------------
- ------- ------------------------------------------------------------------------
 12     TYPE OF REPORTING PERSON *

        IN
- ------- ------------------------------------------------------------------------
                      *SEE INSTRUCTIONS BEFORE FILLING OUT!

                               Page 4 of 11 Pages






- --------------------------------------------------------------------------------
CUSIP No.  694873100                   13G                Page  5  of  11  Pages
         ------------                                         -----  ------     
- --------------------------------------------------------------------------------
- ------- ------------------------------------------------------------------------
  1     NAME OF REPORTING PERSON
        S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

        Christopher P. Kirchen

- ------- ------------------------------------------------------------------------
- ------- ------------------------------------------------------------------------
  2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                                   (a)

                                                                   (b)
- ------- ------------------------------------------------------------------------
  3     SEC USE ONLY


- ------- ------------------------------------------------------------------------
- ------- ------------------------------------------------------------------------
  4     CITIZENSHIP OR PLACE OF ORGANIZATION

        USA
- ------- ------------------------------------------------------------------------
- ------- ------------------------------------------------------------------------
                           5    SOLE VOTING POWER

       NUMBER OF                --0--shares
                          ----- ------------------------------------------------
                          ----- ------------------------------------------------
         SHARES            6    SHARED VOTING POWER
      BENEFICIALLY
        OWNED BY                --0--shares
                          ----- ------------------------------------------------
                          ----- ------------------------------------------------
          EACH             7    SOLE DISPOSITIVE POWER
       REPORTING
         PERSON                 --0-- shares
                          ----- ------------------------------------------------
                          ----- ------------------------------------------------
          WITH             8    SHARED DISPOSITIVE POWER

                                --0--shares
- ------- ------------------------------------------------------------------------
- ------- ------------------------------------------------------------------------
  9     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

        --0--shares

- ------- ------------------------------------------------------------------------
- ------- ------------------------------------------------------------------------
10      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*

- ------- ------------------------------------------------------------------------
- ------- ------------------------------------------------------------------------
   11   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

        0.0%

- ------- ------------------------------------------------------------------------
- ------- ------------------------------------------------------------------------
   12   TYPE OF REPORTING PERSON *

        IN
- ------- ------------------------------------------------------------------------
                     *SEE INSTRUCTIONS BEFORE FILLING OUT!

                               Page 5 of 11 Pages









ITEM 1 (A).       NAME OF ISSUER:

                  Pacific Sunwear of California, Inc.

ITEM 1 (B).       ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES:

                  5037 East Hunter Avenue, Anaheim, California 92807

ITEM 2 (A).       NAME OF PERSONS FILING:

                  Consumer Venture Partners, L.P. ("Consumer"), Consumer Venture
                  Associates, L.P. ("CVA"), Pearson C. Cummin III ("Cummin") and
                  Christopher P. Kirchen ("Kirchen"). Cummin and Kirchen are the
                  general partners of CVA, the sole general partner of Consumer.


ITEM 2 (B).       ADDRESS OF PRINCIPAL BUSINESS OFFICE OR, IF NONE, RESIDENCE:

                  The  address  of the  principal  business  office  of  each of
                  Consumer,  CVA,  Cummin and  Kirchen is c/o  Consumer  Venture
                  Group, Inc., Three Pickwick Plaza, Greenwich, CT 06830.

ITEM 2 (C).       CITIZENSHIP:

                  Messrs.   Cummin  and  Kirchen  are  United  States  citizens.
                  Consumer and CVA are limited partnerships  organized under the
                  laws of the State of Delaware.

ITEM 2 (D).       TITLE OF CLASS OF SECURITIES:

                  Common Stock, $.01 par value.

ITEM 2 (E).       CUSIP NUMBER

                  694873100

ITEM 3.           IF  THIS  STATEMENT  IS  FILED  PURSUANT TO RULES  13D-1(B) OR
                  13D-2(B), CHECK WHETHER THE PERSON FILING IS A:

                  (a) [   ]   Broker or Dealer  registered  under  Section 15 of
                              the Securities Exchange Act of 1934 (the "Act").

                  (b) [   ]   Bank as defined in Section 3(a)(6) of the Act.

                  (c) [   ]   Insurance  Company as defined in Section  3(a)(19)
                              of the Act.

                  (d) [   ]   Investment  Company  registered under Section 8 of
                              the Investment Company Act of 1940.

                  (e) [   ]   Investment Advisor registered under Section 203 or
                              the Investment Advisors Act of 1940.

                  (f) [   ]   Employee  Benefit  Plan,  Pension  Fund  which  is
                              subject  to  the   provisions   of  the   Employee
                              Retirement   Income   Security   Act  of  1974  or
                              Endowment Fund; see Rule 13d-1(b)(1)(ii)(F) of the
                              Act.


                               Page 6 of 11 Pages






                  (g) [   ]   Parent Holding  Company,  in accordance  with Rule
                              13d-1(b)(ii)(G) of the Act.

                  (h) [   ]   Group, in accordance with Rule  13a-1(b)(1)(ii)(H)
                              of the Act.

                  NOT APPLICABLE

ITEM 4.           OWNERSHIP:

                  (a)      Amount Beneficially Owned:
                           
                           Consumer owns  beneficially  and of record -0- shares
                           of Common  Stock of Pacific  Sunwear  of  California,
                           Inc.,  as of  December  31,  1996.  CVA,  the general
                           partner   of   Consumer,   may  be   deemed   to  own
                           beneficially  the -0- shares of Common  Stock held by
                           Consumer as of December 31, 1996.  Cummin and Kirchen
                           are  general  partners  of CVA and  therefore  may be
                           deemed to own  beneficially  the -0-  shares  held by
                           Consumer  as  of  December  31,  1996.   Cummin  owns
                           beneficially  and of record  20,206  shares of Common
                           Stock of Pacific  Sunwear of  California,  Inc. as of
                           December   31,   1996  and  options  to  purchase  an
                           aggregate  13,500  shares of Common  Stock of Pacific
                           Sunwear of  California,  Inc.,  of which 3,186 shares
                           are exercisable within 60 days of December 31, 1996.

                  (b)      Percent of Class:

                           Each of Consumer,  CVA and Kirchen owns  beneficially
                           0.0%  of the  Common  Stock  of  Pacific  Sunwear  of
                           California,  Inc. Cummin owns  beneficially  0.29% of
                           the Common  Stock of Pacific  Sunwear of  California,
                           Inc.  The  percentages  are  based  on the  8,083,777
                           shares of Common Stock  reported to be outstanding on
                           December   6,  1996  in  the   Pacific   Sunwear   of
                           California,  Inc.  Quarterly  Report on Form 10-Q for
                           the quarter ended November 3, 1996.

                  (c)      Number of Shares as to which such person has:

                           (i)   sole   power  to  vote  or  direct   the  vote:
                                 Consumer:  0;  CVA:  0;  Cummin:   23,392;  and
                                 Kirchen: 0.

                           (ii)  shared  power to vote or to  direct  the  vote:
                                 Consumer: 0; CVA: 0; Cummin: 0; and Kirchen: 0.

                           (iii) sole   power  to   dispose  or  to  direct  the
                                 disposition  of:  Consumer:  0; CVA: 0; Cummin:
                                 23,392; and Kirchen: 0.

                           (iv)  shared  power  to  dispose  or  to  direct  the
                                 disposition of: Consumer: 0; CVA: 0; Cummin: 0;
                                 and Kirchen: 0.

ITEM (5).         OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS:

                  This  statement  is being  filed to report the fact that as of
                  the date hereof the  reporting  persons  have ceased to be the
                  beneficial  owners  of more than five  percent  of the  common
                  stock.

ITEM (6).         OWNERSHIP  OF MORE THAN  FIVE  PERCENT  ON  BEHALF OF  ANOTHER
                  PERSON:

                  NOT APPLICABLE.


                               Page 7 of 11 Pages





ITEM (7).         IDENTIFICATION  AND  CLASSIFICATION  OF THE  SUBSIDIARY  WHICH
                  ACQUIRED THE SECURITY BEING REPORTED ON BY THE PARENT COMPANY:

                  NOT APPLICABLE.

ITEM (8).         IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP:

                  NOT APPLICABLE.

ITEM (9).         NOTICE OF DISSOLUTION OF GROUP:

                  NOT APPLICABLE.

ITEM (10).        CERTIFICATION:

                  NOT APPLICABLE.
                  Not filed pursuant to Rule 13d-1(b).


                               Page 8 of 11 pages







                                    SIGNATURE

    After  reasonable  inquiry and to the best of my  knowledge  and  belief,  I
certify that the information  set forth in this statement is true,  complete and
correct.

Dated:  February 14, 1997                  CONSUMER VENTURE PARTNERS, L.P.

                                           By: Consumer Venture Associates, L.P.

                                                  By: /s/Pearson C. Cummin III
                                                     ---------------------------
                                                         Pearson C. Cummin III
                                                         General Partner


                                           CONSUMER VENTURE ASSOCIATES, L.P.

                                           By: /s/Pearson C. Cummin III
                                              -----------------------------
                                               Pearson C. Cummin III
                                               General Partner

                                               /s/ Pearson C. Cummin III
                                              -----------------------------
                                               Pearson C. Cummin III


                                                         *
                                              -----------------------------
                                               Christopher P. Kirchen


*By: /s/Pearson C. Cummin III
    ----------------------------
     Pearson C. Cummin III
     Attorney-in-Fact


- --------------------------------------------------------------------------------
This  Schedule  13G was  executed by Pearson C. Cummin III pursuant to Powers of
Attorney filed with the Securities and Exchange Commission on February 16, 1993,
in  connection  with a Schedule 13G for Natural  Wonders,  Inc.  which Powers of
Attorney are  incorporated  herein by reference and copies of which are attached
hereto as Exhibit II.

                               Page 9 of 11 pages





                                    EXHIBIT I

         Pursuant to Rule 13d-1(f)(1) under the Securities Exchange Act of 1934,
the undersigned hereby agree that only one statement  containing the information
required on Schedule  13G need be filed with respect to ownership by each of the
undersigned of shares of Common Stock of Pacific Sunwear of California, Inc.

         This Agreement may be executed in any number of  counterparts,  each of
which shall be deemed an original.

Dated:  February 14, 1997                 CONSUMER VENTURE PARTNERS, L.P.

                                          By:  Consumer Venture Associates, L.P.

                                                 By:  /s/Pearson C. Cummin II
                                                     --------------------------
                                                        Pearson C. Cummin III
                                                        General Partner


                                          CONSUMER VENTURE ASSOCIATES, L.P.

                                          By:   /s/Pearson C. Cummin III
                                               ----------------------------
                                                  Pearson C. Cummin III
                                                  General Partner


                                                /s/Pearson C. Cummin III
                                               ----------------------------
                                                  Pearson C. Cummin III


                                                            *
                                               ----------------------------
                                                  Christopher P. Kirchen



*By: /s/Pearson C. Cummin III
     -----------------------------
     Pearson C. Cummin III
     Attorney-in-Fact


- --------------------------------------------------------------------------------
This  Agreement  was  executed  by Pearson C.  Cummin III  pursuant to Powers of
Attorney filed with the Securities and Exchange Commission on February 16, 1993,
in connection  with a Schedule 13G for Natural  Wonders,  Inc.,  which Powers of
Attorney are  incorporated  herein by reference and copies of which are attached
hereto as Exhibit II.


                              Page 10 of 11 pages




                                                                      EXHIBIT II

                                POWER OF ATTORNEY

         KNOW  ALL MEN BY THESE  PRESENTS,  that  each  person  whose  signature
appears  below  hereby  constitutes  and  appoints  Pearson  C.  Cummin  III and
Christopher  P.  Kirchen,  and each of them,  with full power to act without the
other, his true and lawful attorney-in-fact, with full power of substitution, to
sign any and all instruments,  certificates and documents that may be necessary,
desirable or appropriate to be executed on behalf of himself as an individual or
in his capacity as a general partner of any partnership,  pursuant to section 13
or 16 of the Securities  Exchange Act of 1934, as amended (the "Exchange  Act"),
and any and all regulations promulgated  thereunder,  and to file the same, with
all exhibits thereto, and any other documents in connection therewith,  with the
Securities and Exchange  Commission,  and with any other entity when and if such
is mandated by the Exchange Act or by the By-laws of the National Association of
Securities  Dealers,  Inc., granting unto said  attorney-in-fact  full power and
authority to do and perform each and every act and thing necessary, desirable or
appropriate,  fully  to all  intents  and  purposes  as he  might or could do in
person, thereby ratifying and confirming all that said attorney-in-fact,  or his
substitutes, may lawfully do or cause to be done by virtue hereof.

         IN WITNESS  WHEREOF,  this Power of Attorney  has been signed as of the
10th day of February, 1993.


                                             /s/ Pearson C. Cummin III
                                                 --------------------------
                                                  Pearson C. Cummin III


                                             /s/ G. Clinton Merrick
                                                 --------------------------
                                                  G. Clinton Merrick


                                             /s/ Christopher P. Kirchen
                                                 --------------------------
                                                  Christopher P. Kirchen



                              Page 11 of 11 pages




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