ADVANCED PROMOTION TECHNOLOGIES INC
10-Q, 1996-07-09
ADVERTISING
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q

[  X ]              QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                    OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended May 25, 1996

                                            OR

[    ]              TRANSITION REPORT PURSUANT TO SECTION 13 OR
                    15(d)OF THE SECURITIES EXCHANGE ACT OF 1934

For the period from                             to  
                      ------------------------     ------------------------
Commission file number 0-19326

                      ADVANCED PROMOTION TECHNOLOGIES, INC.
             (Exact name of registrant as specified in its charter)

                    DELAWARE                       65-0017135
            (State or other jurisdiction        (I.R.S. Employer
           of incorporation or organization)    Identification No.)

                           3001 South West 10th Street
                        Pompano Beach, Florida 33069-4814
          (Address of principal executive offices, including zip code)

                                 (305) 969-3000
              (Registrant's telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.

Yes    X   No
    ------    ------
                       SHARES OF COMMON STOCK OUTSTANDING
                         18,691,095 AS OF JUNE 30, 1996




<PAGE>


                      ADVANCED PROMOTION TECHNOLOGIES, INC.
                          (a development stage company)

                                      INDEX


                                     PART I

                              FINANCIAL INFORMATION


                    FACING PAGE                                     1

                    INDEX                                           2

ITEM 1.             FINANCIAL STATEMENTS

                    BALANCE SHEETS                                  3

                    STATEMENTS OF OPERATIONS                        5

                    STATEMENTS OF CASH FLOWS                        6

                    NOTES TO FINANCIAL  STATEMENTS                  8

ITEM 2.             MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                    FINANCIAL CONDITION AND RESULTS OF
                    OPERATIONS                                      12

                                         PART II

                                    OTHER INFORMATION

ITEM 1.             LEGAL PROCEEDINGS                               17

ITEM 2.             NOT APPLICABLE                                  17

ITEM 3.             DEFAULTS UPON SENIOR SECURITIES                 17

ITEM 4.             SUBMISSION OF MATTERS TO A VOTE
                    OF SECURITY HOLDERS                             17

ITEM 5.             NOT APPLICABLE                                  18

ITEM 6.             EXHIBITS AND REPORTS ON FORM 8-K                18

                    SIGNATURE PAGE                                  19

                                       2



<PAGE>


                      ADVANCED PROMOTION TECHNOLOGIES, INC.
                          (a development stage company)

<TABLE>
<CAPTION>
                                                        BALANCE SHEETS
                                               (In thousands, except share data)

                                                         November 25,    May 25,
                                                             1995         1996
                                                           --------     --------
<S>                                                       <C>          <C> 
ASSETS
- - ------

CURRENT ASSETS:
   Cash and cash equivalents                              $  5,600     $    387
   Restricted investment                                        85
   Accounts receivable, net of allowance of $500
     at November 25, 1995 and $460 at
         May 25, 1996                                          926          522
   Due from stockholders (Note 4)                              116           51
   Prepaid expenses and other current assets                   390          301
                                                          --------     --------
     Total current assets                                    7,117        1,261

PROPERTY AND EQUIPMENT
   Store equipment - installed                              19,580       15,548
   Computers and equipment                                   6,599        6,688
                                                          --------     --------
                                                            26,179       22,236
   Less accumulated depreciation                            (9,549)     (12,017)
                                                          --------     --------
                                                            16,630       10,219
   Equipment held for future store installation              7,995       10,543
                                                          --------     --------
     Total property and equipment                           24,625       20,762
                                                          --------     --------
   Deferred financing costs and other assets                   471          419
                                                          --------     --------
                                                          $ 32,213     $ 22,442
                                                          ========     ========
LIABILITIES AND STOCKHOLDERS' EQUITY
- - ------------------------------------
   (DEFICIENCY)
- - ---------------

CURRENT LIABILITIES
   Accounts payable                                       $  2,531     $  2,184
   Accrued expenses                                          1,317        1,107
   Accrued interest                                            104          108
   Preferred dividends                                       1,064        1,853
   Due to stockholders (Note 4)                                360           98
   Consumer redemption liability                            10,106        7,436
   Current portion of capital lease obligations              1,962        1,960
   Current portion of long-term debt                            27
                                                          --------     --------
     Total current liabilities                              17,471       14,746
</TABLE>
                                       3


<PAGE>
                      ADVANCED PROMOTION TECHNOLOGIES, INC.
                          (a development stage company)
<TABLE>
<CAPTION>
                                                     BALANCE SHEETS (Continued)
                                              (In thousands, except share data)

                                                             November 25,    May 25,
                                                                  1995         1996
                                                                --------     --------
<S>                                                             <C>          <C> 
CAPITAL LEASE OBLIGATIONS, NET OF CURRENT PORTION                 4,909         4,509

6% SUBORDINATED CONVERTIBLE DEBENTURES (Note 5)                   9,937        10,300

COMMITMENTS AND CONTINGENCIES

STOCKHOLDERS' EQUITY (DEFICIENCY)
   Preferred Stock, $.01 par value, 3,000,000 shares
    authorized at November 25, 1995 and May 25, 1996

   Convertible senior preferred stock, $6 cumulative
    annual dividend (liquidation preference of $11,783
      at November 25, 1995 and $12,119 at May 25, 1996)
         issued and outstanding 112,399 shares at
             November 25, 1995 and May 25, 1996                       1            1

   Convertible series A preferred stock, $.01 par value,
    $6 cumulative annual dividend (liquidation preference
      of $4,590 at November 25, 1995 and $4,713 at May 25,
         1996)issued and outstanding 41,250 shares shares
             at November 25, 1995 and May 25, 1996

   Convertible series B preferred stock, $.01 par value,
    $6 cumulative annual dividend (liquidation preference
      of $4,378 at November 25, 1995 and $4,708 at May 25,
         1996) issued and outstanding 110,191 shares shares
             at November 25, 1995 and May 25, 1996                    1            1

   Convertible series C preferred stock, $.01 par value,
    $6 cumulative annual dividend (liquidation preference
      of $125 at May 25, 1996) issued and outstanding 1,250
         shares at May 25, 1996

   Common stock, $.01 par value: authorized 48,000,000 shares
    at November 25, 1995 and 200,000,000 at May 25, 1996;
      issued 18,442,400 at November 25, 1995 and May 25, 1996       184          184
   Less 1,305 shares of common stock in treasury stock (at cost)     (7)          (7)
   Additional paid-in-capital                                   119,368      119,493
   Deficit accumulated during the development stage            (119,651)    (126,785)
                                                              ---------    ---------

     Total stockholders' deficiency                                (104)      (7,113)
                                                                -------      -------

                                                                $32,213      $22,442
                                                                =======      =======
</TABLE>
See notes to financial statements.
                                       4

<PAGE>


                      ADVANCED PROMOTION TECHNOLOGIES, INC.
                          (a development stage company)

                            STATEMENTS OF OPERATIONS
                        (in thousands, except share data)
<TABLE>
<CAPTION>

                                                                                                 For the period
                                                                                                 December 4,1987
                                                  Three Months Ended         Six Months Ended        (Date
                                                ----------------------     ---------------------- of inception)
                                                  May 27,      May 25,      May 27,      May 25,   to May 25,
                                                    1995        1996         1995         1996         1996
                                                ---------    ---------    ---------    ---------    ---------
<S>                                             <C>          <C>          <C>          <C>          <C>   
REVENUES                                        $   1,422    $     986    $   2,297    $   1,894    $  18,229
                                                ---------    ---------    ---------    ---------    ---------

COSTS AND EXPENSES:

     Direct operating expenses                      3,218        1,800        6,629        4,454       49,254
     Selling, general and administrative            3,437        1,957        6,642        3,876       59,549
     Research and product development                 247          120          443          287       10,196
     Depreciation and amortization                  1,356        1,532        2,655        2,795       20,043
                                                ---------    ---------    ---------    ---------    ---------
        Total costs and expenses                    8,258        5,409       16,369       11,412      139,042
                                                ---------    ---------    ---------    ---------    ---------

LOSS FROM OPERATIONS                               (6,836)      (4,423)     (14,072)      (9,518)    (120,813)

OTHER INCOME (EXPENSE):

     Other income                                      53           28         103           49        1,211
     Interest expense                                (405)        (352)       (952)        (639)      (4,009)
     Debt conversion expense                       (3,500)                  (3,500)                   (5,000)
     Extinguishment of consumer redemption
        liability                                                1,062                    3,763        3,763
                                                ---------    ---------   ---------    ---------    ---------  
                                                                                                       
NET LOSS                                        ($ 10,688)   ($  3,685)   ($ 18,421)  ($  6,345)   ($124,848)
                                                =========    =========    =========   =========    =========

PREFERRED STOCK DIVIDEND REQUIREMENTS                 (61)        (395)        (123)       (789)      (1,937) 
                                                ---------    ---------    ---------   ---------    ---------
                                                                                                   
NET LOSS ATTRIBUTABLE TO COMMON
   STOCKHOLDERS                                 ($ 10,749)   ($  4,080)   ($ 18,544)    ($7,134)   ($126,785)
                                                =========    =========    =========   =========    =========

NET LOSS PER COMMON SHARE                       ($   0.73)   ($   0.22)   ($   1.35)    ($ 0.39)
                                                =========    =========    =========   =========

See notes to financial statements.
</TABLE>





















                                       5

<PAGE>

                      ADVANCED PROMOTION TECHNOLOGIES, INC.
                          (a development stage company)

                            STATEMENTS OF CASH FLOWS
                                 (in thousands)
<TABLE>
<CAPTION>
                                                                                          For the period  
                                                                                          December 4,1987
                                                                        Six Months Ended        (Date
                                                                      --------------------  of inception)
                                                                       May 27,     May 25,    to May 25,
                                                                        1995         1996         1996
                                                                      ---------  ---------    ---------
                                                                      <C>        <C>          <C>   
OPERATING ACTIVITIES:

       Net Loss                                                       (18,421)   ($  6,345)   ($124,848)
       Adjustments to reconcile net loss to net cash used in
          operating activities:
              Depreciation and amortization                             2,655        2,795       20,043
       Provision for uncollectible accounts                                35           36          917
       Debt conversion expense                                          3,500                     5,000
       Extinguishment of consumer redemption liability                              (3,763)      (3,763)
       Reserve for loss on equipment                                      687          700        3,248
       Equipment write-off                                                                          129
       Loss on disposition of assets                                                   326        3,540
       Contributed occupancy costs                                                                  150
       Amortization of bond discount                                       64           36          207
       Issuance of convertible subordinated debentures in lieu
          of interest                                                     602          327        1,711
       Deferred compensation                                               68                       405
       Compensatory value of stock options                                485                     3,207
       Gain on extinguishment of lease obligation                                                   (40)
       (Increase) decrease in accounts receivable                        (404)         368       (1,438)
       (Increase) decrease in due from stockholders                       206           65          (52)
       (Increase) decrease in prepaid and other current
          assets                                                         (262)          28         (282)
       (Increase) decrease in deferred financing costs
          and other assets                                                 18           52          (73)
       Increase (decrease) in accounts payable and
          accrued expenses                                             (2,319)        (553)       3,631
       Increase (decrease) in due to stockholders                         (42)        (262)          67
       Increase in consumer redemption liability                        2,233        1,093       11,199
                                                                    ---------    ---------    ---------
           Net cash used in operating activities                      (10,895)      (5,097)     (77,042)

INVESTING ACTIVITIES:

    Purchase of computers and equipment                                  (266)         (49)      (5,233)
    Purchase of store equipment - installed and equipment
       held for future store installation                                (331)                  (31,505)
    Proceeds from the disposition of store equipment -
       installed and equipment held for future store installation                      152          152
    Restricted investment                                                 458           85           41
    Proceeds from disposition of computers and equipment                                             28
                                                                    ---------    ---------    ---------
       Net cash (used in) provided by investing activities               (139)         188      (36,517)
</TABLE>


















                                       6

<PAGE>
                      ADVANCED PROMOTION TECHNOLOGIES, INC.
                          (a development stage company)

                       STATEMENT OF CASH FLOWS (Continued)
                                 (in thousands)

<TABLE>
<CAPTION>
                                                                                          For the period  
                                                                                          December 4,1987
                                                                        Six Months Ended        (Date
                                                                      --------------------  of inception)
                                                                       May 27,     May 25,    to May 25,
                                                                        1995         1996         1996
                                                                      ---------  ---------    ---------
                                                                      <C>        <C>          <C>   
FINANCING ACTIVITIES:

    Proceeds from issuance of common stock and preferred
       stock (net of issuance costs)                                     10,722        125       94,784
    Proceeds from issuance of non-voting common stock                                               431
    Proceeds from additional equity contribution                                                    853
    Proceeds from short-term note payable                                                           570
    Proceeds from long-term note payable                                                          1,562
    Decrease in due to stockholders for repayment of
       purchased equipment                                                                           31
    Purchase of treasury stock                                                                       (7)
    Payments made under bank loan                                           (15)       (27)        (151)
    Payments made under capital leases                                     (875)      (402)      (4,340)
    Proceeds from lease financing                                                                   568
    Payments made under note payable to stockholder                                              (1,137)
    Payments made under short-term note payable                                                    (470)
    Payments under capital lease obligation to related
       parties                                                                                     (169)
    Proceeds from subordinated debt issuance                                                     22,850
    Payment of debt issue costs                                                                  (1,350)
    Payment of dividends on preferred stock                                                         (79)
                                                                      ---------  ---------    ---------
       Net cash (used in) provided by financing activities                9,832       (304)     113,946
                                                                      ---------  ---------    ---------

NET INCREASE (DECREASE) IN CASH AND CASH
    EQUIVALENTS                                                          (1,202)    (5,213)         387
CASH AND CASH EQUIVALENTS, BEGINNING OF PERIOD                            1,630      5,600
                                                                      ---------  ---------    ---------
CASH AND CASH EQUIVALENTS, END OF PERIOD                              $     428  $     387    $     387
                                                                      =========  =========    =========

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION
    AND NONCASH TRANSACTIONS:

    Cash paid during the period for interest                          $     209  $     158    $   1,675
    Issuance of common stock for reduction of notes payable                                         375
    Issuance of restricted common stock under deferred
       compensation agreement                                                                       405
    Capital lease obligations                                             1,235                  10,452
    Issuance of convertible subordinated debentures in lieu
       of interest                                                          602        327        1,711
    Dividends accrued on preferred stock                                    123        789        1,937
    Issuance of preferred stock in exchange for 6% subordinated
       convertible debentures (net)                                      11,187                  11,187
See notes to financial statements 
</TABLE>















                                       7

<PAGE>
 
                      ADVANCED PROMOTION TECHNOLOGIES, INC.
                          (a development stage company)
                          NOTES TO FINANCIAL STATEMENTS
                                   (unaudited)
             For the six months ended May 25, 1996 and May 27, 1995

1.        GENERAL

          Advanced  Promotion   Technologies,   Inc.  (the  "Company")  provides
in-store promotion and marketing services to consumer product  manufacturers and
to supermarkets through its Vision Value Network (the "Network"),  a proprietary
satellite-linked,  electronic  marketing  network  developed  and  owned  by the
Company.

          The accompanying  financial  statements  should be read in conjunction
with the Company's  financial  statements  and notes thereto for the fiscal year
ended November 25, 1995.

          The financial  statements  have been prepared on a going concern basis
which  contemplates the realization of assets and satisfaction of liabilities in
the normal  course of business.  Through May 25, 1996,  the Company had incurred
net losses since inception aggregating $124,848,000. As of May 25, 1996, current
liabilities  exceeded  current  assets by  $13,485,000,  and the  Company  had a
stockholders'   capital   deficiency  of  $7,113,000.   These  conditions  raise
substantial  doubt about the Company's  ability to continue as a going  concern.
The Company's ability to continue as a going concern is dependent upon obtaining
equity capital,  lease  financing or other  financing to adequately  finance its
business  and,  ultimately,   attaining  profitable  operations.  The  financial
statements do not include any  adjustments  relating to the  recoverability  and
classification  of  recorded  assets  or  the  amounts  and   classification  of
liabilities should the Company be unable to continue as a going concern.

          The financial  statements  were prepared from the books and records of
the  Company  without  audit.  In the  opinion of  management,  these  financial
statements   include  all  adjustments  (which  include  only  normal  recurring
adjustments)  necessary to present fairly the financial  position and results of
operations  of the Company in  accordance  with  generally  accepted  accounting
principles.

          The  preparation of financial  statements in conformity with generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  affect the  reported  amounts of assets and  liabilities  and
disclosure of  contingent  assets and  liabilities  at the date of the financial
statements  and the  reported  amounts  of  revenues  and  expenses  during  the
reporting  period.  The Company uses  estimates in its valuation of the carrying
amount of the store  equipment-installed  and  equipment  held for future  store
installation  and for the  monthly  charge to  operations  under  the  Company's
consumer redemption program. Actual results could differ from these estimates.

          The results of  operations  for the three month and six month  periods
ended  May 27,  1995 and May 25,  1996  are not  necessarily  indicative  of the
operating results for the full fiscal year.





                                       8


<PAGE>


                      ADVANCED PROMOTION TECHNOLOGIES, INC.
                          (a development stage company)
                          NOTES TO FINANCIAL STATEMENTS
                                   (unaudited)
             For the six months ended May 25, 1996 and May 27, 1995

2.        NET LOSS PER COMMON SHARE

          Net loss per common share is based upon the weighted average number of
common shares outstanding in each period. All common stock equivalents have been
excluded  because their effect would be  anti-dilutive.  Weighted average shares
outstanding were 14,641,091 and 18,441,095 for the three month periods ended May
27,  1995 and May 25,  1996 and  13,775,396  and  18,441,095  for the six  month
periods ended May 27, 1995 and May 25, 1996, respectively.

3.        NEW ACCOUNTING PRONOUNCEMENTS

          The Company has not  completed  the process of  evaluating  the impact
that will result from adopting Statements of Financial  Accounting Standards No.
121,  Accounting  for the  Impairment  of Long-Lived  Assets and for  Long-Lived
Assets to Be Disposed of and No. 123,  Accounting for Stock-Based  Compensation,
which become effective during fiscal 1997. The Company is unable to disclose the
impact that adopting  Statements of Financial  Accounting  Standards No. 121 and
No. 123 will have on its financial  position and results of operations when such
statements are adopted during fiscal 1997. In addition,  the Company has not yet
determined  whether  it  will  continue  to  recognize  compensation  under  the
valuation method of Accounting  Principles Board Opinion No. 25, "Accounting for
Stock  Issued to  Employees"  or elect to follow the "fair  value"  method under
Statement No. 123.

4.        RELATED PARTY TRANSACTIONS

          Due to stockholders at May 25, 1996, represents amounts due to certain
ex-officers  of the  Company  in  accordance  with  consulting  agreements,  and
consulting  services  from a company of which the Vice Chairman of the Company's
Board of Directors is Chairman and President.

          Due from  stockholders  at May 25,  1996,  includes  amounts  due from
Procter and Gamble and The Vons Companies,  Inc. ("Vons") for fees in connection
with their participation in the Network, as well as revenues from promotions run
on the system.  These  transactions  have payment terms of net thirty days,  and
balances due are non-interest bearing.

5.        SUBORDINATED CONVERTIBLE DEBENTURES

          The  Company  issued   $17,050,000  of  6%  Subordinated   Convertible
Debentures in May,  1994.  Interest is payable  semiannually  starting  October,
1994,  with principal due in May, 1999.  The  debentures  are  convertible  into
common stock of the Company at the option of the holder exercisable at $7.14 per
share.  Detachable  warrants  to  purchase  1,790,250  shares  of  common  stock
exercisable  at $7.50 per share which  expire in May,  1999 were issued with the
debentures.




                                       9

<PAGE>

                      ADVANCED PROMOTION TECHNOLOGIES, INC.
                          (a development stage company)
                          NOTES TO FINANCIAL STATEMENTS
                                   (unaudited)

             For the six months ended May 25, 1996 and May 27, 1995

          In October  and  November,  1994,  the  Company  issued an  additional
$5,800,000  of 6%  Subordinated  Convertible  Debentures.  Interest  is  payable
semi-annually  starting February 15, 1995, with principal due August,  1999. The
debentures are convertible into common stock of the Company at the option of the
holder exercisable at $6.25 per share.  Detachable  warrants to purchase 464,000
shares of common  stock  exercisable  at $7.25 per share which expire in August,
1999 were issued with the debentures.

          During 1994,  1995 and the six months ended May 25, 1996, the interest
payments due of $458,000, $647,000, and $328,000 respectively, were satisfied by
the issuance of  additional  debentures  with terms  similar to those  described
above. No warrants were issued in connection with these additional debentures.

          In  March,   1995,  the  Company  and  certain  of  the   Subordinated
Convertible   Debenture   holders   concluded  an  exchange  of  $11,187,000  of
outstanding  debentures (net of related  unamortized  discount of $1,410,000 and
deferred financing costs of $631,000) for 132,263 shares of the Company's senior
preferred  stock.  The exchange  offer also included the exchange of warrants to
purchase  1,275,100 shares of common stock  originally  issued as part of a unit
exercisable  at $7.25 to $7.50 per share  with the  debentures  for  replacement
warrants to purchase  1,708,634 shares of the Company's common stock exercisable
at $4.25 to $5.00.  Such warrants have  subsequently  been adjusted to 4,310,706
shares exercisable at $1.76 and expire in October, 2004. In connection with this
exchange,  the Company  recorded,  in March  1995,  a non-cash  debt  conversion
expense of $3,500,000  representing the fair value of all securities transferred
in the exchange, in excess of the fair value of all securities issuable pursuant
to the  original  terms.  A final  valuation  was made in the fourth  quarter of
fiscal 1995, and the debt conversion  expense was increased from $3.5 million to
$5 million.

          At May 25,  1996,  $10,300,000  of  Subordinated  Debentures  remained
outstanding  net of an unamortized  discount of $1,034,000.  Such debentures are
convertible  into  1,670,000  shares of common  stock.  Detachable  warrants for
675,150 exercisable at $7.50 and 304,000 exercisable at $7.25 remain outstanding
and expire in May and August, 1999, respectively.

6.        COMMITMENTS AND CONTINGENCIES

          As of June 18,  1996,  the Vision  Value  Network  was  installed  and
operating in 215  supermarkets,  including certain stores operated by SUPERVALU,
Inc., The Big Bear Company,  and Von's,  Inc. There can be no assurance that any
of these retailers will continue to support the program.  Currently, the Company
has no agreements for installation of additional stores.

          Procter  & Gamble  and the  Company  are  parties  to a  priority  use
agreement  whereby Procter & Gamble has a right of first refusal with respect to
the  promotion  of its  products  in all of its  product  categories  during all
promotion cycles for all participating stores in all market areas.

                                       10

<PAGE>

                      ADVANCED PROMOTION TECHNOLOGIES, INC.
                          (a development stage company)
                          NOTES TO FINANCIAL STATEMENTS
                                   (unaudited)
             For the six months ended May 25, 1996 and May 27, 1995


          Procter & Gamble's  right of first  refusal will continue for a period
of five years following achievement of specified levels of market penetration of
the Network in each particular  market area and will not exceed nine years after
the Network is first introduced in any such market area.

          On February 29,  1996,  Vons and the Company  agreed to terminate  its
Installation and Development Agreement.  The programs and existing equipment are
to remain in place and  continue  until  terminated  by either party upon ninety
(90) days  written  notice.  Vons  gave  such  notice  effective  June 1,  1996.
Following such notice, Vons has the right to lease the existing equipment in its
supermarkets  from the Company without the Vision Value promotions for up to one
year. Furthermore, the Company agreed that in the future, as it develops various
software and marketing programs, it will make such programs available to Vons on
an exclusive basis in Vons' marketing areas.

7.        SUBSEQUENT EVENTS

          On June 11, 1996, the Company entered into an Asset Purchase Agreement
and Mutual Release with Sunrise Resources, Inc. and Dawia Bank, Limited, whereby
the Company gained title and interest to equipment under a lease agreement clear
and free of all liens,  claims or  encumbrances  in exchange for $3,000,000 cash
and 7,500 shares of the Series C Preferred  Stock to be offerred in the Comany's
proposed  financing.  The  closing  is to take  place at such  time the  Company
completes the proposed financing currently in progress.

          In June,  1996,  the  Company's  sublessor,  Modcomp / Cerplex,  L.P.,
commenced an action in the County Court of Broward County, Florida, to evict the
Company from its office facility.  The Company has deposited all accrued rent in
the registry of the Court and intends to vigorously defend the action, asserting
claims against the sublessor based on the condition of the building.

















                                       11

<PAGE>


                MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                       CONDITION AND RESULTS OF OPERATIONS


          The  Company  was founded in  December  1987 as a joint  venture  that
included  Procter & Gamble and an affiliate of AC Nielsen  Company  ("Nielsen").
Prior to fiscal 1993, the Company was primarily engaged in designing, developing
and enhancing the Vision Value Network. In order to demonstrate the capabilities
of  the  Network,   in  May  1991  the  Company  and  certain  consumer  product
manufacturers  initiated a year-long controlled market test conducted by Nielsen
(the "Nielsen Test"). During the Nielsen Test, 12 consumer product manufacturers
with 367 brands  participated  on a trial basis in the  Network,  which was then
operating in approximately 30 stores. As the Company had anticipated in light of
the limited installed base of stores, most  manufacturers'  participation in the
Network ended upon  completion  of the Nielsen Test.  While the Nielsen Test was
proceeding,  the Company undertook  development of the production version of the
Network, which was completed in fiscal 1993.

          Recognizing  that a larger base than thirty  stores would be necessary
to secure  ongoing  manufacturer  participation  following the Nielsen Test, the
Company has concentrated on marketing the Network to targeted supermarket chains
to gain  sufficient  penetration  in  particular  markets  to make  the  Network
attractive to national consumer product manufacturers.  As of June 18, 1996, the
Network was  installed  and  operating in 215  supermarkets,  including  certain
stores of SUPERVALU, Inc., The Big Bear Company, and Von's, Inc. There can be no
assurance that any of these retailers will continue to support the program.

          Due to capital constraints, the Company has not been able to reach the
critical  mass  necessary  to  attract  and  retain   significant   manufacturer
participation. As of June 18, 1996, the Company has an agreement with Dean Foods
for participation of 9 brands on the Network.

Liquidity and Capital Resources

          The  Company  has  funded its  operations  primarily  through  capital
contributed by its  stockholders  and,  beginning in 1994 with  convertible debt
and, to a lesser extent,  equipment lease financing.  From its inception through
May 25, 1996, the Company's stockholders had contributed  $119,679,000 of equity
to the capital of the Company (net of issuance costs). In addition,  $20,201,000
was  raised  through  the  issuance  of  6%  subordinated   debentures  (net  of
unamortized  discount) in 1994, prior to the March 1995 debt  conversion.  As of
May 25,  1996,  the Company had cash and cash  equivalents  of  $387,000,  and a
working capital  deficit of  $13,485,000.  The Company had entered into a master
lease  agreement to obtain lease  financing  for a portion of the  terminals and
other Network components that are installed in supermarkets. As of May 25, 1996,
the Company has entered into leases under this  agreement for equipment  with an
original cost of approximately  $10,116,000 at annual  effective  interest rates
between 9% and 16%. The Company is currently in arrears on its lease payments by
approximately  $1,090,000  and has negotiated for a termination of the agreement
at a discount to face value. (See Note 7)

          The Company is  exploring  alternative  designs  which would lower the
average  equipment  cost in the retail  store.  These  designs may deliver  less
functionality,  but would be more economical.  The Company's present strategy is
to revise its pricing and reduce its costs and expenses with a view to operating
on a smaller retailer base.

                                       12

<PAGE>

                MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                       CONDITION AND RESULTS OF OPERATIONS

          Consequently,  the Company requires  additional  financing in the near
term to  continue  operations.  The Company is  currently  engaged in efforts to
obtain  additional  financing  and expects such  financing  would be provided in
private  offerings of additional  equity  securities.  If adequate funds are not
available in a timely  manner,  the Company's  business  will be materially  and
adversly affected and it will be forced to cease operations. If additional funds
are  raised by issuing  equity  securities,  significant  dilution  to  existing
stockholders  may result.  There can be no assurance that  additional  financing
will be available  or, if  available,  that it will be  available on  acceptable
terms.

Overview of Revenues and Expenses

          The Company  anticipated that its primary sources of revenues would be
the transaction fees it charged to participating  retailers and consumer product
manufacturers.  Historically, each delivery of a promotion or advertisement to a
consumer through the Network  generated a transaction fee payable to the Company
either by the manufacturer or retailer  sponsoring the product.  In addition,  a
transaction  fee was  generated by each Vision Value Point awarded to a consumer
purchasing a product  sponsored by a manufacturer  or retailer.  Retailers' fees
were subject to a minimum monthly charge per store. In addition, each store paid
a one-time  connection charge for the installation of the Network,  although the
Company bore most of the cost of equipment  and  installation.  The Company also
charged   manufacturers  and  retailers  on  a  cost-plus  basis  for  producing
promotional media for use in the Network.

           As part of the strategy to move to a software and services  provider,
the Company is currently  introducing a new pricing plan to  retailers.  The new
plan focuses on APT's ability to deliver targeted promotions and services to the
retailer's  customer.  It allows the  retailer to pay for various  services at a
rate that is competitive to other media; yet, provides APT with a higher revenue
per  store.  The  retailer  will  take a larger  role by  paying  for  marketing
materials,  communication  costs and coupon paper.  The stores will also provide
on-site  support  for  maintenance  of the  equipment.  It is not known how many
retailers will accept the new pricing  structure.  The Company has been notified
by several  retailers  and  expects  additional  retailers  to  terminate  their
participation in the Network.

          Selling,  general and administrative expenses consist primarily of (i)
costs  associated with the Company's  consumer  product  manufacturer and retail
sales  force,  (ii)  costs  associated  with  marketing,  field and home  office
employees and (iii) travel,  consulting,  professional,  business communications
and other  expenses.  Research and product  development  expenses are  comprised
mainly of the Network's  hardware and software  development  costs.  The Company
expects  that  research  and product  development  expenses  will relate more to
exploring  alternative  designs which would lower the average  equipment cost in
the retailer store.

          Due to capital  constraints,  the  Company has not been able to expand
the retailer  base to a level  sufficient  to cover costs and  expenses.  At the
current time,  the Company is reducing costs and expenses in order to operate on
a smaller  retailer  base.  It is not clear  whether the Company can achieve the
necessary cost level in the appropriate time frame.

                                       13

<PAGE>

                MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                       CONDITION AND RESULTS OF OPERATIONS

Direct operating  expenses consist primarily of (i) costs of installing  Network
equipment,  (ii) store  support and  consumer  marketing  expenses  and (iii) an
accrual for  anticipated  costs of  redeeming  consumers'  Vision  Value  Points
through the Company's gift catalog.

          Depreciation and  amortization are principally  incurred in connection
with installed store equipment and, to a lesser extent,  computers,  development
and testing equipment, office equipment, furniture, fixtures and improvements.

Results of Operations

          Three Months Ended May 25, 1996 and Three Months Ended May 27, 1995

          REVENUES.  Revenues  were  $986,000 in the three  months ended May 25,
1996,  as  compared  to  $1,422,000  in the three  months  ended  May 27,  1995.
Promotion revenues  increased from 1995 to 1996 by approximately  $74,000 due to
greater  participation  in the  Vision  Value  Club by  consumers  , offset by a
decrease in revenue from manufacturers of $320,000, and a
decrease in installation revenues of  $190,000.

          DIRECT  OPERATING  EXPENSES.  Direct operating  expenses  decreased to
$1,800,000 in the three months ended May 25, 1996,  from $3,218,000 in the three
months ended May 27, 1995. The decrease is related  principally  from a decrease
of approximately $738,000 in the amount accrued for consumer redemption expense,
and also a  decrease  in  other  operating  expenses  due to a  decrease  in the
installed base of stores from 295 at May 27, 1995 to 219 at May 25, 1996.

          SELLING,  GENERAL AND  ADMINISTRATIVE  EXPENSES.  In the three  months
ended  May  25,  1996,  selling,   general  and  administrative   expenses  were
$1,957,000,  as compared to  $3,437,000  in the three months ended May 27, 1995.
The decrease is primarily due to a decrease in salary and related  expenses as a
result of the Company's effort to restructure the Company by eliminating several
management positions and consolidating functions where appropriate.

          RESEARCH AND PRODUCT  DEVELOPMENT.  Research  and product  development
expenses were  $120,000 in the three months ended May 25, 1996,  and $247,000 in
the three months ended May 27, 1995.  Current research and development  expenses
relate to exploring  alternative designs which would lower the average equipment
cost in the retail store.

          DEPRECIATION  AND  AMORTIZATION.  Depreciation  and  amortization  was
$1,532,000  in the three months ended May 25, 1996 and  $1,356,000  in the three
months ended May 27, 1995. Depreciation expense increased in 1996 as compared to
1995 as a result of the acceleration of depreciation of certain  equipment being
phased out in fiscal 1996.

          DEBT CONVERSION  EXPENSE.  In March,  1995, the Company and certain of
the subordinated convertible debt holders concluded an exchange of approximately
$11.2 million of outstanding  subordinated  debentures for 132,263 shares of the
Company's  senior  preferred  stock.  (See  Note 5).  In  connection  with  this
exchange, the Company recorded in March, 1995 a non-cash debt conversion expense
of $3.5 million representing the fair value of all securities transferred in

                                       14

<PAGE>

                MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                       CONDITION AND RESULTS OF OPERATIONS

the exchange in excess of the fair value of all securities  issuable pursuant to
the original  terms. A final  valuation was made in the fourth quarter of fiscal
1995,  and the debt  conversion  expense was  increased  from $3.5 million to $5
million.

          EXTINGUISHMENT  OF  CONSUMER  REDEMPTION  LIABILITY.  During the three
months ended May 25,  1996,  the Company  negotiated a settlement  at a discount
with a continuing  retailer to discontinue  the point program at the end of June
1996. Through May 25, 1996, the gain to the Company is approximately $1 million.

          OTHER  INCOME  (EXPENSE).  Interest  income  was  $28,000 in the three
months ended May 25, 1996,  as compared to $53,000 in the three months ended May
27, 1995. Interest income varied based on the amount of cash available to invest
and  fluctuating  interest  rates.  Interest  expense was  $352,000 in the three
months  ended May 25, 1996 as compared to $405,000 in the three months ended May
27,  1995.  The  decrease in 1996 was a result of the  subordinated  convertible
debenture conversion (see Footnote 5).

          Six Months Ended May 25, 1996 and Six Months Ended May 27, 1995

          REVENUES.  Revenues  were  $1,894,000  in the six months ended May 25,
1996, as compared to $2,297,000 in the six months ended May 27, 1995.  Promotion
revenues  increased from 1995 to 1996 by  approximately  $286,000 due to greater
participation  in the Vision  Value Club by  consumers,  offset by a decrease in
revenue from manufacturers of $486,000,  and a decrease in installation revenues
of $203,000.

          DIRECT  OPERATING  EXPENSES.  Direct operating  expenses  decreased to
$4,454,000  in the six months ended May 25,  1996,  from  $6,629,000  in the six
months ended May 27, 1995. The decrease is related  principally  from a decrease
of  approximately  $1,299,000  in the amount  accrued  for  consumer  redemption
expense  and also a decrease in other  operating  costs due to a decrease in the
installed base of stores from 295 at May 27, 1995 to 219 at May 25, 1996.

          SELLING,  GENERAL AND ADMINISTRATIVE EXPENSES. In the six months ended
May 25, 1996, selling,  general and administrative expenses were $3,876,000,  as
compared to  $6,642,000  in the six months ended May 27,  1995.  The decrease is
primarily  due to a decrease in salary and  related  expenses as a result of the
company's  effort to restructure the Company by eliminating  several  management
positions and consolidating functions where appropriate.

          RESEARCH AND PRODUCT  DEVELOPMENT.  Research  and product  development
expenses were $287,000 in the six months ended May 25, 1996, and $443,000 in the
six months ended May 27, 1995. Current research and development  expenses relate
to exploring alternative designs which would lower the average equipment cost in
the retail store.

          DEPRECIATION  AND  AMORTIZATION.  Depreciation  and  amortization  was
$2,795,000 in the six months ended May 25, 1996 and $2,655,000 in the six months
ended May 27, 1995.  Depreciation  expense increased in 1996 as compared to 1995
as a result of the  acceleration  of  depreciation  of certain  equipment  being
phased out in fiscal 1996.

                                       15

<PAGE>
                MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                       CONDITION AND RESULTS OF OPERATIONS

          DEBT CONVERSION  EXPENSE.  In March,  1995, the Company and certain of
the subordinated convertible debt holders concluded an exchange of approximately
$11.2 million of outstanding  subordinated  debentures for 132,263 shares of the
Company's  senior  preferred  stock.  (See  Note 5).  In  connection  with  this
exchange, the Company recorded in March, 1995 a non-cash debt conversion expense
of $3.5 million representing the fair value of all securities transferred in the
exchange in excess of the fair value of all securities  issuable pursuant to the
original  terms. A final  valuation was made in the fourth quarter 1995, and the
debt conversion expense was increased from $3.5 million to $5 million.

          EXTINGUISHMENT  OF  CONSUMER  REDEMPTION  LIABILITY.  During the first
three months of fiscal 1996, the Company  de-installed  approximately 79 stores,
resulting  in the  assumption  of the consumer  redemption  liability by certain
retailers in the amount of approximately  $2.7 million.  Also,  during the three
months ended May 25,  1996,  the Company  negotiated a settlement  at a discount
with a continuing  retailer to discontinue  the point program at the end of June
1996. Through May 25, 1996, the gain to the company is approximately $1 million.

          OTHER INCOME (EXPENSE).  Interest income was $49,000 in the six months
ended May 25,  1996,  as compared  to  $103,000 in the six months  ended May 27,
1995. Interest income varied based on the amount of cash available to invest and
fluctuating  interest  rates.  Interest  expense was  $639,000 in the six months
ended May 25, 1996 as compared to $952,000 in the six months ended May 27, 1995.
The  decrease  in 1996 was a result of the  subordinated  convertible  debenture
conversion (see Footnote 5).





























                                       16

<PAGE>


                                     PART II

                                OTHER INFORMATION

ITEM 1.   LEGAL PROCEEDINGS.

In June, 1996, the Company's  sublessor,  Modcomp / Cerplex,  L.P., commenced an
action in the County Court of Broward County, Florida, to evict the Company from
its office facility.  The Company has deposited all accrued rent in the registry
of the Court and  intends to  vigorously  defend the  action,  asserting  claims
against the sublessor based on the condition of the building.

ITEM 2.    NOT APPLICABLE.

ITEM 3.    DEFAULTS UPON SENIOR SECURITIES.

The  Company  is in  arrearage  in the  payment  of  dividends  on the  Series A
Preferred,  Series B Preferred,  and Senior Preferred Stock. As of May 25, 1996,
total  dividends  accrued  but  not  paid  to  stockholders  were  approximately
$1,853,000.

The Company is in  arrearage  in lease  payment to the lessor of  equipment  the
Company  has  installed  in  supermarkets.  As of June 1, 1996,  the Company was
deficient by approximately $1,090,000.

ITEM 4.    SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

A Special Meeting of Stockholders of Advanced  Promotion  Technologies, Inc. was
held on March 28, 1996.

The  following  proposal was submitted for adoption and was adopted by the votes
indicated  (which  constituted  the  affirmative  vote  of  a  majority  of  the
outstanding shares of voting stock).

Resolved,  the  amendment  to the  Company's  Certificate  of  Incorporation  to
increase the number of authorized  shares of stock to  203,000,000 ( 200,000,000
authorized  shares of Common Stock and 3,000,000  authorized shares of Preferred
Stock) is hereby approved and adopted.

For the proposal:                      17,391,632 shares
Against the proposal:                   2,011,027 shares
Abstaining:                               407,801 shares

The number of shares of broker non-votes for the proposal was none.

The  following  proposal was submitted for adoption and was adopted by the votes
indicated  ( which  votes  constitute  a majority of the total votes cast on the
proposal by person or by proxy).






                                       17

<PAGE>


                                     PART II

                                OTHER INFORMATION

Resolved,  the  amendment  to the  Company's  Stock  Option Plan to increase the
number  of  shares  available  for  awards  under  the plan  from  2,250,000  to
22,500,000  and to change to the  formula  pursuant to which  directors  receive
awards  by  providing  for the  grant of  options  in lieu of cash  compensation
currently  paid to  directors,  to increase from three months to three years the
maximum  period  of time  during  which  options  awarded  under the plan may be
exercised by directors who cease to be directors as a result of their failure to
be  re-elected  to or their  resignation  from the  Board of  Directors,  and to
clarify  that the term of each  option  granted to a director  expires ten years
from the date of grant,  unless it otherwise  expires earlier in accordance with
the terms of the plan.

For the Proposal:                      13,990,648
Against the Proposal:                   5,361,611
Abstaining:                               458,201



ITEM 5.   NOT APPLICABLE

ITEM 6.   EXHIBITS AND REPORTS ON FORM 8-K

a. Exhibits:
          1. Asset Purchase Agreement and Mutual Release between the registrant
             and Sunrise Leasing Corporation and Daiwa Bank, Limited.

          2. Series C Certificate of Designation

          3. Exhibit 27 - Financial Data Schedule (Electronic filing only)

b. Reports on form 8-K:
          None

















                                       18


<PAGE>


                                   SIGNATURES


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned there unto duly authorized.

                                       Advanced Promotion Technologies, Inc.
                                                (Registrant)






  /s/     George R. Harrison                       7/3/96
     ------------------------------------------    ------
          George R. Harrison                       Date
          President and Chief Operating Officer




  /s/     Michael S. Luther                        7/3/96
     -------------------------------------------   ------
          Michael S. Luther, Director              Date
          Acting Principal Financial Officer





























                                       19

                  ASSET PURCHASE AGREEMENT AND MUTUAL RELEASE

         This ASSET PURCHASE  AGREEMENT AND MUTUAL RELEASE (the  "Agreement") is
entered into as of the 11th day of June, 1996, between SUNRISE RESOURCES,  INC.,
a  Minnesota   corporation,   and  Sunrise  Leasing  Corporation,   a  Minnesota
corporation  (hereinafter  collectively  either  "Sunrise" or  "Seller"),  whose
address is 5500 Wayzata Boulevard, Suite 725, Minneapolis,  Minnesota 55415, The
Daiwa Bank,  Limited, a banking  association  ("Daiwa") whose address is c/o The
Sumitomo Bank, Ltd., 4135 Multifoods Tower, 33 South Sixth Street,  Minneapolis,
Minnesota  55402,  and  ADVANCED   PROMOTION   TECHNOLOGIES,   INC.,  a  Florida
corporation,  (hereinafter either "APT" or "Buyer"),  whose address is 3001 S.W.
10th St., Pompano Beach, Florida, 33069.
         WHEREAS, Seller represents and warrants that it is the owner and Lessor
of that certain computer equipment and grocery store purchase tracking equipment
currently leased by Buyer, as Lessee,  under that certain Master Lease Agreement
dated May 22, 1992, by and between Seller,  as Lessor,  and Buyer, as amended by
various schedules, modifications and amendments thereto (collectively the "Lease
Agreement")  such  equipment  leased  under the Lease  Agreement  is included on
Exhibit "A",  attached  hereto and  incorporated  herein for all  purposes  (the
"Equipment");
         WHEREAS, Buyer represents and warrants  that  it is not the owner,  but
rather is the Lessee, of the Equipment;
         WHEREAS, pursuant to that certain Loan and Security Agreement, dated as
of February 7, 1995, by and between Sunrise,  as borrower,  and Daiwa as lender,
Sunrise  borrowed  from Daiwa the sum of  $7,200,000  and  pledged to Daiwa,  to
secure repayment of such loan, the Equipment  covered by certain Schedules under


                                        1


<PAGE>


the Lease  Agreement  and  assigned to Daiwa  Sunrise's  rights  under the Lease
Agreement  with respect to such  Schedules,  all as  described in the  documents
evidencing that transaction (the "Daiwa Agreement").
         WHEREAS,  included in the Daiwa  Agreement is that  certain  Notice and
Acknowledgment  of  Assignment   executed  as  of  January  7,  1995  (the  "APT
Acknowledgment"),  pursuant  to which APT,  Sunrise and Daiwa  memorialized  the
consent of the  parties to the pledge of the  Equipment  and the  assignment  to
Daiwa of the right to enforce  Sunrise's  rights under the Lease  Agreement,  in
accordance with the terms and conditions therein.
         WHEREAS,  Buyer is  currently  in  default  under the Lease  Agreement;
         WHEREAS,  Buyer and Seller entered into that certain  Letter  Agreement
         dated April
15, 1996 (the "Letter Agreement"),  whereby Buyer agreed to purchase from Seller
all the Equipment free and clear of all Seller's liens,  claims and encumbrances
for a purchase price of three million dollars ($3,000,000.00) and seven thousand
five hundred (7,500) shares of Series C preferred stock of Buyer;
         WHEREAS,  Seller  agreed to make its best  efforts  to obtain a release
from Daiwa of Daiwa security interest under the Loan and Security  Agreement and
any and all liens, claims, and encumbrances Daiwa has against APT;
         WHEREAS,  contemporaneously  with giving effect to the  consummation of
the transaction  contemplated hereby,  Seller has been successful in its efforts
to obtain a release of Daiwa's security  interest in the Equipment and to obtain
for APT a release of Daiwa's claims against APT from all sources relating to the


                                        2


<PAGE>


Equipment,  and the Lease  Agreement,  including  those  arising  from the Lease
Agreement,  the Daiwa Agreement and the APT Acknowledgement  except as otherwise
provided herein;
         WHEREAS,  under the Letter Agreement,  Buyer and Seller mutually agreed
to release each other for any and all obligations which have arisen or may arise
under the Lease Agreement; and
         WHEREAS,  Seller  desires  to sell and Buyer  desires to  purchase  the
Equipment under the terms and conditions set out in this Agreement.
         NOW THEREFORE,  for and in consideration of the premises and the mutual
benefits to be derived  from the  transaction,  the receipt and  sufficiency  of
which are hereby acknowledged,  Buyer agrees to purchase and receive from Seller
and Seller agrees to sell and convey to Buyer the Equipment  under the following
terms and conditions:

1.       TRANSFER OF PROPERTIES
         ----------------------   

         Upon the terms  and  subject  to the  conditions  provided  for in this
Agreement, Seller shall sell, assign and convey to Buyer and Buyer shall acquire
by July 31, 1996 or such other date as the parties may  hereinafter  agree to in
writing  (hereinafter  the  "Closing  Date") all of  Seller's  right,  title and
interest to the Equipment free and clear of all liens,  claims or  encumbrances.
The form of the  Assignment  and Bill of Sale shall be as set out on Exhibit "B"
attached hereto and incorporated herein for all purposes.

2.       PURCHASE PRICE
         --------------

         Buyer shall pay three million dollars  ($3,000,000) by wire transfer in
immediately  available funds to Daiwa for Seller's  account on the Closing Date.
In addition,  Buyer shall issue to Seller seven  thousand  five hundred  (7,500)
shares of Series C preferred stock (the

                                        3


<PAGE>



"Stock") as described on Exhibit "C" attached hereto.  The  aforementioned  cash
and Stock collectively shall be the "Purchase Price".  Such Purchase Price shall
be  payable  subject  to  the  conditions  to  Closing  being  completed  by the
appropriate parties hereto.

3.       REPRESENTATIONS AND WARRANTIES BY SELLER
         ----------------------------------------
 
         Seller hereby represents and warrants that as of the Closing Date:

         a.  Seller (i) is a corporation duly incorporated, validly existing and
in good  standing  under  the laws of the  State of  Minnesota  with  power  and
authority to own all of its  properties  and assets and to carry on its business
as it is now being  conducted,  and (ii) Seller has taken all action required by
law, and, by the Closing Date, Seller will have taken all action required by its
certificate of incorporation  and bylaws or otherwise to authorize the execution
and delivery of this Agreement.

         b.  There  are no  actions,  suits or  proceedings  pending  or, to the
knowledge of Seller,  threatened against or affecting Seller, the Equipment,  or
Seller's  business  involving the possibility of any judgment or liability which
may result in any material  adverse change in the Equipment  which would prevent
or hinder Seller in the consummation of the transactions contemplated hereby.

         c.  Seller is the owner and lessor of the Equipment and has not,  prior
to the date hereof,  sold, assigned or otherwise  hypothecated any of the rights
or properties  which comprise any part of the Equipment,  nor has Seller created
or suffered to exist any liens, mortgages or other encumbrances which, as of the
Closing  Date  after  giving  effect  to the  consummation  of  the  transaction
contemplated hereby, have not been satisfied or discharged.

                                        4


<PAGE>



         d. Seller understands that the shares of Stock have not been registered
under the Securities Act of 1933, as amended (the "Act") or the securities  laws
of any state,  based upon an exemption from such  registration  requirements for
non-public  offerings pursuant to Regulation D under the Act or other exemptions
thereunder.

         e.  Seller  understands  that  the  shares  of  Stock  are and  will be
"restricted  securities,"  as said term is  defined in Rule 144 of the Rules and
Regulations promulgated under the Act.

         f.  Seller  understands  that the  shares  of Stock  may not be sold or
otherwise  transferred  unless they have been first registered under the Act and
all  applicable  state   securities   laws,  or  unless   exemptions  from  such
registration provisions are available with respect to said resale or transfer.

         g.  Seller  is  acquiring  the  Stock  solely  for its own account, for
investment purposes only, and not with a view towards the resale or distribution
thereof.

         h.  Seller  will not sell or  otherwise  transfer  any of the shares of
Stock or any interest  therein,  unless and until (A) said shares shall have the
first  registered under the Act and all applicable state securities laws; or (B)
Seller shall have first  delivered to Buyer a written  opinion of counsel (which
counsel and opinion  shall be  reasonably  satisfactory  to Buyer) to the effect
that the proposed sale or transfer is exempt from the registration provisions of
the Act and all applicable state securities laws.

         i.  Seller  is  an  "accredited  investor," as such term  is defined in
Regulation D of the Rules and Regulations promulgated under the Act.

         j.  Seller  has  received  and carefully  reviewed  (A) Buyer's  Annual
Report to shareholders  and its report on Form 10-K, as amended,  for the fiscal


                                        5


<PAGE>


year  ended  November  26,  1994,  its Form 8-K filed  with the  Securities  and
Exchange  Commission (the "SEC") on March 17, 1995, its quarterly report on Form
10-Q for the period  ended  February  24, 1996,  and its proxy  statement  dated
February 9, 1996 filed with the SEC (collectively,  the "SEC Reports"),  (B) the
Risk Factors and Description of Capital Stock and other  Securities  relating to
Buyer dated as of May, 1996 (the "Risk Factors")  previously delivered to Seller
and (C) the Certificate of Designation for the Series C Preferred Stock.

         k. Seller has had a  reasonable  opportunity  to ask  questions  of and
receive answers from Buyer  concerning  Buyer,  and all such questions,  if any,
have been answered to the full satisfaction of the Seller.

4.       REPRESENTATIONS AND WARRANTIES OF DAIWA
         ---------------------------------------

         Daiwa hereby represents and warrants:

         a. Daiwa has taken all action required by law and, by the Closing Date,
Daiwa will have taken all action required by its charter and bylaws or otherwise
to authorize the execution, and delivery of this Agreement.

         b. Except as set forth in the SEC Reports and the Risk  Factors,  there
are no actions,  suits or  proceedings  pending or, to the  knowledge  of Daiwa,
threatened against or affecting Daiwa, its assets, or its business involving the
possibility of any judgment or liability  which would prevent or hinder Daiwa in
the consummation of the transactions contemplated hereby.

         c. To the best of Daiwa's knowledge, the attached Exhibit "D" is a full
and complete list of all U.C.C. 1's filed by Daiwa against the Equipment.



                                        6


<PAGE>



5.       REPRESENTATIONS AND WARRANTIES OF BUYER
         ---------------------------------------

         Buyer hereby represents and warrants:

         a. Buyer (i) is a corporation duly formed, validly existing and in good
standing  under the laws of Florida  with power and  authority to own all of its
properties and assets and to carry on its business as it is now being  conducted
and (ii) Buyer has taken all action  required by law,  and by the Closing  Date,
Buyer will have taken all action  required by its  certificate of  incorporation
and  bylaws or  otherwise  to  authorize  the  execution  and  delivery  of this
Agreement.

         b.  There  are no  actions,  suits or  proceedings  pending  or, to the
knowledge of Buyer,  threatened  against or affecting Buyer, its assets,  or its
business involving the possibility of any judgment or liability which may result
in any material adverse change in such business or which would prevent or hinder
Buyer in the consummation of the transactions contemplated hereby.

         c. Buyer's  execution,  delivery and  performance of this Agreement and
the  issuance of the Stock  hereunder  are being given in exchange  for fair and
equivalent consideration in an arm's length transaction between a willing seller
and a willing buyer, neither being under any compulsion.

         d. The sole source of funds for the payment of the  $3,000,000  portion
of the Purchase Price are the proceeds from the sale of Series C Preferred Stock
by Buyer.

         e. Buyer's  execution,  delivery and  performance of this Agreement and
the issuance by the Buyer of the Stock hereunder, will result in legally binding
obligations of the Company  enforceable against the Buyer in accordance with the
terms and provisions  hereof and of the Certificate of  Designation,  Rights and
Preferences relating to the Stock, a true

                                        7


<PAGE>



and correct copy of which is attached  hereto as Exhibit "C" and is incorporated
herein by reference (the "Series C Certificate of Designation") and the Stock is
entitled to the rights,  privileges  and  preferences  set forth in the Series C
Certificate of Designation.

         f.  Upon  its  issuance  under  the  circumstances  set  forth  in this
Agreement, the Stock will be duly authorized, validly issued, fully paid and non
- - -assessable.

         g. In connection with the issuance of the Stock under the circumstances
set forth in this Agreement,  and based upon Seller's  representation in Section
3, it is not necessary to register the Stock under the  Securities  Act of 1933,
as amended, or any state blue sky law.

6.       TERMS FOR CLOSING
         -----------------

         The closing  ("Closing")  shall  occur on the Closing  Date by 5:00 p.m
C.S.T. or at such other time as the parties may hereafter agree upon in writing.
Closing  shall be  accomplished  by delivery of the  following  documents to the
designated party hereto.

         a.  Seller shall deliver to Buyer the following:
           
                  (i)      Assignment  and  Bill of  Sale from  Seller  to Buyer
                           transferring  the  Equipment  free  and  clear of all
                           liens, claims and encumbrances.
           
                  (ii)     U.C.C.  3's  releasing  any  and all liens, claims or
                           encumbrances  Seller  has  a against  the  Equipment
                           including, without limitation, the liens in  favor of
                           Daiwa.
                  
                  (iii)    Any and  all other  documentation to  adequately  and
                           fully  release  all  liens, claims  and  encumbrances
                           Seller has against the Equipment.


                                        8


<PAGE>



         b.       Daiwa shall deliver to Buyer the following:

                  (i)      U.C.C 3's releasing  any  and  all  liens, claims  or
                           encumbrances Daiwa has against the Equipment.
 
                  (ii)     Any and all other  documentation  to  adequately  and
                           fully  release  all liens,  claims  and  encumbrances
                           Daiwa has against the Equipment.
 
         c.       Buyer shall deliver to Seller:
 
                  (i)      $3,000,000 by wire transfer of immediately available
                           funds to Daiwa at:
                           
                              The Sumitomo Bank, Ltd.
                              ABA Number 071001850
                              for credit account of The Daiwa Bank, Ltd.
                              Tokyo A/C Number 010021413
                              Reference:  Sunrise Resources

                  (ii)     the Stock along with blank stock powers representing
                           such shares of stock.

                  (iii)    a copy of Buyer's  articles of incorporation  and a
                           certificate,  dated not more than ten (10) days prior
                           to the  Closing  Date,  of the Florida  Secretary  of
                           State as to Buyer's  corporate  good standing in such
                           state;
                 
                  (iv)     records  of all  corporate  action  taken by Buyer to
                           authorize the execution,  delivery and performance of
                           this   Agreement   and  the  issuance  of  the  Stock
                           certified by a duly authorized  officer thereof to be
                           true and complete as of the Closing Date;

                  (v)      an  incumbency  certificate,  dated as of the Closing
                           Date,  signed by a duly  authorized  officer of Buyer
                           and giving the name and bearing a specimen  signature
                           of each  individual  who shall be authorized to sign,
                           in the name and on behalf of  Buyer,  this  Agreement
                           and the Stock;

                                        9


<PAGE>



                  (vi)     a  closing  certificate  executed  by  an  authorized
                           officer   of   Buyer   to   the   effect   that   the
                           representations  and warranties  contained herein are
                           true and  correct  on the  Closing  Date  immediately
                           prior   to  the   completion   of  the   transactions
                           contemplated by this Agreement.

         After the Closing, Seller, Daiwa and Buyer agree to execute and deliver
from  time to time at the  reasonable  request  of the  other  all such  further
instruments  of conveyance,  assignment  and further  assurances and perform all
such other acts as may reasonably be required to satisfy the  obligations of the
parties  hereto but no party shall be  obligated to perform if such further acts
impose any unreasonable cost or expense on the party being requested to perform.
         Should APT file  bankruptcy  and the payment of the  Purchase  Price to
Sunrise be finally  adjudicated as preferential,  upon repayment of the Purchase
Price,  all releases granted under Section 8 hereunder shall be null and void ab
initio.

7.       CONDITIONS TO PAYMENT OBLIGATIONS OF BUYER FOR CLOSING
         ------------------------------------------------------
  
         a.       The obligations at Closing of Buyer is subject, at the option
of Buyer,  to the  satisfaction at or prior to the Closing Date of the following
conditions:

                  (i)      All  representations  and  warranties  of Seller  and
                           Daiwa  contained in this  Agreement  shall be true at
                           and   as  of   the   Closing   Date,   as   if   such
                           representations and warranties were made at and as of
                           the  Closing  Date,  and Seller and Daiwa  shall have
                           performed and satisfied all covenants and  agreements
                           required  by  this  Agreement  to  be  performed  and
                           satisfied  by  Seller  and  Daiwa  at or prior to the
                           Closing Date;

                                              10


<PAGE>



                           
                  (ii)     No action,  proceeding,  inquiry or  investigation by
                           any  governmental  body or  agency  shall  have  been
                           brought or threatened  (and shall not have been fully
                           disposed of) which questions the validity or legality
                           of he transactions effectuated by this Agreement; and

                  (iii)    Buyer has raised four million dollars ($4,000,000) by
                           means of a public  offering as  described  within the
                           offering  memorandum attached hereto and incorporated
                           herein as Exhibit "E".

         b. The  respective  obligations  at  Closing  of  Seller  and Daiwa are
subject,  at  option of  Seller  and Daiwa  (each  acting  for  itself),  to the
satisfaction at or prior to the Closing Date of the following conditions:

                  (i)      Daiwa and Seller have completed and documented  their
                           restructuring  of the Daiwa  Agreement  to the mutual
                           satisfaction of Daiwa and Seller.

8.       MUTUAL RELEASE
         --------------

         a. Buyer, contemporaneously with the consummation of the Closing of the
transactions  described in Section 6 hereof,  does hereby  release and discharge
Seller and Daiwa from any and all rights,  claims,  actions,  amounts,  demands,
contracts, debts, controversies,  agreements,  lawsuits, damages, land causes of
action of every nature and description,  whether known or unknown,  suspected or
unsuspected,  actual or potential, contingent or otherwise, which Buyer has ever


                                       11


<PAGE>


had or which  it now has  against  Seller  or Daiwa  by  reason  of any  matter,
controversy  or  thing  arising  from  or in any  way  derived  from  the  Lease
Agreement, together with any amendments,  supplements and schedules thereto; the
Daiwa  Agreement  and any other  agreements  or  obligations  by and between the
parties hereto, save and except claims for breach of this Agreement.

         b.  Subject  to  the  last  sentence  of  Section  6  hereof,   Seller,
contemporaneously  with the  consummation  of the  Closing  of the  transactions
described in Section 6 hereof,  does hereby release and discharge Buyer from any
and  all  rights,  claims,  actions,   amounts,   demands,   contracts,   debts,
controversies,  agreements,  lawsuits, damages, liabilities and causes of action
of every  nature  and  description,  whether  known  or  unknown,  suspected  or
unsuspected, actual or potential, contingent or otherwise, which Seller has ever
had or which it now has against  Buyer by reason of any matter,  controversy  or
thing  arising  from  or in any  way  derived  from  or  relating  to the  Lease
Agreement, together with any amendments,  supplements and schedules thereto; the
Daiwa  Agreement  and any other  agreements  or  obligations  by and between the
parties hereto, save and except claims for breach of this Agreement.

         c.  Subject  to  the  last   sentence  of  Section  6  hereof,   Daiwa,
contemporaneously  with the  consummation  of the  Closing  of the  transactions
described in Section 6 hereof,  does hereby release and discharge Buyer from any
and  all  rights,  claims,  actions,   amounts,   demands,   contracts,   debts,
controversies,  agreements,  lawsuits, damages, liabilities and causes of action
of every  nature  and  description,  whether  known  or  unknown,  suspected  or
unsuspected,  actual or potential, contingent or otherwise, which Daiwa has ever
had or which it now has against  Buyer by reason of any matter,  controversy  or
thing  arising  from  or in any  way  derived  from  or  relating  to the  Lease


                                       12


<PAGE>


Agreement, together with any amendments,  supplements and schedules thereto; the
Daiwa Agreement, the APT Acknowledgement and any other agreements or obligations
by and  between the parties  hereto,  save and except  claims for breach of this
Agreement.

9.       MISCELLANEOUS
         -------------

         a. Any notices  required or permitted  hereunder  shall be sufficiently
given if in writing and hand delivered or sent by registered or certified  mail,
postage  prepaid,  addressed to an officer of the party to be  notified,  at the
following addresses:

                  Seller:  Sunrise Resources, Inc.
                           5500 Wayzata Boulevard, Suite 725
                           Minneapolis, Minnesota 55415

                  Buyer:   Advanced Promotion Technologies, Inc.
                           3001 S.W. 10th St.
                           Pompano Beach, Florida  33069

                  Daiwa:   The Daiwa Bank, Limited
                           c/o The Sumitomo Bank, Ltd.
                           4135 Multifoods Tower
                           33 South Sixth Street
                           Minneapolis, Minnesota  55402

or such other  address as shall be  specified  in writing by either party in the
names  provided  hereunder,  and any such notice shall be deemed given as of the
date so mailed or hand delivered.
 
        b. This Agreement  shall be binding upon and shall inure to the benefit
of the parties hereto and their respective  successors and assigns. No party may
assign its rights,  title or interest hereunder,  without the written consent of
the other party hereto except that Sunrise may grant a security interest in this
Agreement  without  obtaining  Buyer's  consent.   No  assignment  provided  for
hereunder shall in any way operate to enlarge, alter or change any obligation of

                                       13


<PAGE>



the other party  hereto nor shall the  assignor  be relieved of its  obligations
hereunder without the express written consent of the non-assigning parties.

         c. The  section  and other headings contained in this Agreement are for
reference only and shall not affect in any way the meaning or  interpretation of
this Agreement.

         d. The  representations  and warranties of the parties contained herein
and the  covenants  and  obligations  of the  partes to be  performed  after the
Closing  Date  shall  all  survive  the  Closing  Date and the  delivery  of all
documents in connection therewith.

         e. Time is of the essence of this Agreement.

         f. This Agreement supersedes and replaces that certain Letter Agreement
dated April 15, 1996 by and  between  the Buyer and  Seller.  Furthermore,  this
Agreement  constitutes the entire agreement  between the parties  concerning the
subject matter hereof and there are no agreements, modifications,  conditions or
understandings,  written or oral, express or implied,  pertaining to the subject
matter hereof which are not contained  herein.  No  amendment,  modification  or
alteration of the terms or provisions of this Agreement  shall be binding unless
the same shall be in writing and duly executed by the parties hereto.

         g. This Agreement  shall  be  governed by and interpreted in accordance
with the laws of the State of Minnesota, excluding any law which would apply the
law of another jurisdiction.

         h. This Agreement  shall be subject to all valid and  applicable  laws,
orders,  directives,  rules and regulations of any duly constituted governmental
body, official, or agency having jurisdiction.

                                       14


<PAGE>



         i. In the event of any conflict or  inconsistency  between the terms of
this Agreement and the terms of the documents attached hereto as Exhibits,  this
Agreement shall control.

         j. AT THE OPTION OF SUNRISE OR DAIWA, THIS AGREEMENT MAY BE ENFORCED IN
ANY FEDERAL COURT OF MINNESOTA  STATE COURT SITTING IN  MINNEAPOLIS OR ST. PAUL,
MINNESOTA;  AND BUYER CONSENTS TO THE  JURISDICTION  AND VENUE OF ANY SUCH COURT
AND WAIVES ANY  ARGUMENT  THAT VENUE IN SUCH  FORUMS IS NOT  CONVENIENT.  IN THE
EVENT BUYER COMMENCES ANY ACTION IN ANOTHER JURISDICTION OR VENUE UNDER ANY TORT
OR CONTRACT THEORY ARISING DIRECTLY OR INDIRECTLY FROM THE RELATIONSHIP  CREATED
BY THIS  AGREEMENT,  SUNRISE AT ITS OPTION  SHALL BE  ENTITLED  TO HAVE THE CASE
TRANSFERRED TO ONE OF THE JURISDICTIONS AND VENUES  ABOVE-DESCRIBED,  OR IF SUCH
TRANSFER  CANNOT  BE  ACCOMPLISHED  UNDER  APPLICABLE  LAW,  TO HAVE  SUCH  CASE
DISMISSED WITHOUT PREJUDICE.

         k. EACH  PARTY  WAIVES  ANY  RIGHT TO A TRIAL BY JURY IN ANY  ACTION OR
PROCEEDING TO ENFORCE OR DEFEND ANY RIGHTS (i) UNDER THIS AGREEMENT OR UNDER ANY
AMENDMENT,  INSTRUMENT,  DOCUMENT  OR  AGREEMENT  DELIVERED  OR WHICH MAY IN THE
FUTURE  BE  DELIVERED  IN  CONNECTION   HEREWITH,   OR  (ii)  ARISING  FROM  ANY
RELATIONSHIP  EXISTING IN CONNECTION  WITH THIS  AGREEMENT,  AND AGREES THAT ANY
SUCH ACTION OR PROCEEDING SHALL BE TRIED BEFORE A COURT AND NOT BEFORE A JURY.

                                       15


<PAGE>



         l. This  Agreement  may be  executed in  multiple  counterparts  and by
separate  parties  in  separate  counterparts,  either via  facsimile  or in the
original,  each of which  shall be deemed  an  original  and all of which  taken
together shall be one and the same agreement.

         IN WITNESS WHEREOF, the parties have executed this Agreement as of the
date first written above.

ATTEST:                                SUNRISE RESOURCES, INC.



/s/Signature                           By:/s/Errol Carlstrom
- - --------------------------------           -----------------------------------
Corporate Secretary
                                       Title: President & Chief Operating
                                              Officer
                                              




ATTEST:                                 SUNRISE LEASING CORPORATION



/s/Signature                           By:/s/Errol Carlstrom
- - --------------------------------           -----------------------------------
Corporate Secretary
                                        Title: President $ Chief Operating
                                               Officer




ATTEST:                                 ADVANCED PROMOTION TECHNOLOGIES



/s/Signature                            By:/s/Michael S. Luther
- - --------------------------------           -----------------------------------
Corporate Secretary                            
                                        Title: Vice Chairman





                                       16


<PAGE>



                                         THE DAIWA BANK, LIMITED



                                         By:/s/Signature
                                            ----------------------------------
                                         Title:  Attorney-In-Fact




                                       17


<PAGE>



STATE OF MINNESOTA
                  
COUNTY OF HENNOPIN.


         Before me, the  undersigned  authority,  a Notary Public in and for the
State of Minnesota,  on this day personally  appeared ERROL CARLSTROM of SUNRISE
RESOURCES,  INC.,  a Minnesota  corporation,  known to me to be the person whose
name is subscribed to the foregoing  instrument,  and acknowledged to me that he
executed the same for the purposes and consideration  therein expressed,  in the
capacity therein stated, and as the act and deed of said corporation.

"SEAL"
                            /s/Signature
                            --------------------------
                            Notary Public in and for
                            the State of Minnesota




STATE OF MINNESOTA
                  
COUNTY OF HENNOPIN


         Before me, the  undersigned  authority,  a Notary Public in and for the
State of Minnesota,  on this day personally  appeared ERROL CARLSTROM of SUNRISE
LEASING CORPORATION, a Minnesota corporation, known to me to be the person whose
name is subscribed to the foregoing  instrument,  and acknowledged to me that he
executed the same for the purposes and consideration  therein expressed,  in the
capacity therein stated, and as the act and deed of said corporation.

"SEAL"
                            /s/Signature
                            --------------------------
                            Notary Public in and for
                            the State of Minnesota






                                       18


<PAGE>


STATE OF NEBRASKA
                 
COUNTY OF DOUGLAS

         Before me, the undersigned authority, a Notary Public in and  for  the
State of NEBRASKA, on this day personally appeared MICHAEL S. LUTHER of Advanced
Promotion  Technologies,  Inc.,  a  Florida  corporation,  known to me to be the
person whose name is subscribed to the foregoing instrument, and acknowledged to
me that  he  executed  the  same  for the  purposes  and  consideration  therein
expressed,  in the  capacity  therein  stated,  and as the act and  deed of said
partnership.

"SEAL"
                            /s/Signature
                            --------------------------
                            Notary Public in and for
                            the State of NEBRASKA







STATE OF NEW YORK                
                                  
COUNTY OF NEW YORK       


         Before me, the undersigned authority, a Notary Public in  and  for the
State  of  NEW  YORK,   on  this  day   personally   appeared  JUN  OKUAA,   the
Attorney-In-Fact of The Daiwa Bank, Limited, a _____________ , known to me to be
the  person  whose  name  is  subscribed  to  the  foregoing   instrument,   and
acknowledged to me that he executed the same for the purposes and  consideration
therein  expressed,  in the capacity therein stated,  and as the act and deed of
said partnership.


                            /s/Signature
                            --------------------------
                            Notary Public in and for
                            the State of NEW YORK


                                                      "SEAL"



                                       19






                           CERTIFICATE OF DESIGNATIONS

                           OF SERIES C PREFERRED STOCK
                                       OF
                      ADVANCED PROMOTION TECHNOLOGIES, INC.


      Advanced   Promotion   Technologies,   Inc.   (the   "Corporation"),   a

corporation  organized and existing under the General  Corporation  Law of the

State of Delaware, does hereby certify:



      That,  pursuant to authority  conferred  upon by the Board of Directors by

the Corporation's Certificate of Incorporation,  as amended, and pursuant to the

provisions  of  Section  151 of the  Delaware  Corporation  Law,  said  Board of

Directors,  acting by a meeting of the Directors held on April 16, 1996,  hereby

adopted the terms of the Series C Preferred  Stock,  which  resolutions  are set

forth on the attached page.


                                                /s/George Harrison
                                                -----------------------------
                                                George Harrison,
                                                President












<PAGE>


                  RESOLUTION FIXING AND DETERMINING THE TERMS
                                     OF THE
                            SERIES C PREFERRED STOCK
                                       OF
                      ADVANCED PROMOTION TECHNOLOGIES, INC.

      WHEREAS,  it is in the best interests of ADVANCED PROMOTION  TECHNOLOGIES,
INC.,  a  Delaware  corporation  (the  "Corporation"),  to issue  and sell up to
300,000 shares of its preferred stock (the "Preferred Stock"),  $0.01 par value,
set forth herein upon terms and conditions approved by the Board of Directors of
the Corporation (the "Board"); and

      WHEREAS,  Article  Fourth of the  Corporation's  Restated  Certificate  of
Incorporation (the "Certificate of Incorporation") authorizes the Board to cause
the  issuance  of  preferred  stock in one or more  series,  with the  number of
shares,  the stated value and the dividend rate, if any, and the preferences and
relative,  participating and special rights and the qualifications,  limitations
or restrictions to be fixed in the case of each such series by resolution of the
Board;

      NOW, THEREFORE,  BE IT RESOLVED, that the Corporation issue and sell up to
300,000 shares of a series of Preferred Stock which shall be designated Series C
Preferred Stock ("Series C Preferred"),  at a price of $100.00 per share to have
the preferences and rights and the  qualifications,  limitations or restrictions
hereinafter set forth in this resolution:


       1. PREFERENCES.  Except as  otherwise  provided  herein and  except  with
respect to the  Corporation's  currently  outstanding  Senior  Preferred  Stock,
Series A Preferred Stock and Series B Preferred  Stock,  the preferences of each
share  of  Series  C  Preferred  with  respect  to  dividend   payments  and  to
distributions  of the  Corporation's  Property upon the voluntary or involuntary
liquidation,  dissolution or winding up of the Corporation shall be equal to the
preferences  of  every  other  share  of  Preferred  Stock  from  time  to  time
outstanding in every respect and prior in right to such preferences of all other
equity securities of the Corporation, whether now or hereafter authorized.


       2. VOTING RIGHTS. Except as otherwise provided herein, in the Certificate
of  Incorporation or By-laws of the Corporation or by law, the holders of Series
C Preferred, by virtue of their ownership thereof, shall be entitled to cast the
number of votes per share thereof on each matter submitted to the  Corporation's
stockholders  for voting which equals the number of votes which could be cast by
the  holders of the number of shares of Common  Stock into which such  shares of
Series C Preferred could be converted  pursuant to Section 5 hereof  immediately
prior to the taking of such vote.  Such vote shall be cast  together  with those
cast by the holders of Common Stock and other series of Preferred  Stock and not
as a separate class except as otherwise  provided herein,  in the Certificate of
Incorporation  or By-laws of the  Corporation  or by law. The Series C Preferred
shall not have cumulative voting rights.

       3. LIQUIDATION  RIGHTS.  If  the  Corporation  shall  be  voluntarily  or
involuntarily  liquidated,  dissolved  or wound  up,  at any  time any  Series C
Preferred shall be outstanding and the account of the Corporation  pursuant to a
registration  statement  under  the  Securities  Act  filed  with  and  declared


<PAGE>

effective by the  Securities  and Exchange  Commission,  the holders of the then
outstanding  Series C Preferred shall have a preference  against the Property of
the Corporation  available for distribution to the holders of the  Corporation's
equity  securities  equal to the amount of $100.00 per share,  together  with an
amount equal to all unpaid  dividends  accrued thereon to the date of payment of
such  preference  (the  "Preferential  Amount"),  whether  or not  funds  of the
Corporation  are legally  available  therefor and whether or not declared by the
Board after  payment to the  holders of the then  outstanding  Senior  Preferred
Stock,  Series A Preferred Stock and Series B Preferred Stock. In addition,  the
holders of the Series C Preferred  shall be entitled to receive a  participating
share of any further  assets  available  for  distribution  to holders of Common
Stock,  whether by reason of declared and unpaid  dividends or otherwise,  which
participating share shall be the same as that which such holders would have been
entitled to receive if, on the record date for  determining  the  recipients  of
such  distributions,  such  holders were the holders of record of the numbers of
shares of Common Stock into which the  outstanding  shares of Series C Preferred
were  then  convertible.   For  purposes  of  this  Section  3,  the  merger  or
consolidation of the Corporation or the sale of all or substantially  all of the
Corporation's assets shall, in and of themselves, be deemed to be a liquidation,
dissolution or winding up of the Corporation. Notwithstanding the foregoing, the
holders of Series C Preferred shall not be entitled to the  Preferential  Amount
in the event a dissolution,  liquidation  or winding up of the  Corporation or a
merger or  consolidation  of the Corporation or the sale of all or substantially
all of the  Corporation's  assets  would  result  in the  holders  of  Series  C
Preferred  receiving  not less than  $100.00  per  share,  without  taking  into
consideration the Preferential Amount.

      Subject to Section 6 hereof, all of the preferential amounts to be paid to
the holders of Series C Preferred as provided in this Section 3 shall be paid or
set apart for payment simultaneously with preferential amounts to be paid or set
apart  for  payment  with  respect  to  all  other  shares  of  Preferred  Stock
outstanding,  and before the payment or setting  apart for payment of any amount
for, or the  distribution  of any Property of the Corporation to, the holders of
any  other  equity  securities  of the  Corporation,  whether  now or  hereafter
authorized, in connection with such liquidation, dissolution or winding up.

       4. DIVIDENDS. Holders of record of shares of Series C Preferred,  out of
funds  legally  available  therefor,  shall be entitled to receive  dividends on
their shares, which dividends shall accrue at the rate per share of 6% per annum
of the stated  amount of  $100.00  ($6.00 per share per year for each full year)
commencing  on  the  date  of  issuance,  in  cash  or,  at  the  option  of the
Corporation,  by the  issuance  of that  number  of  whole  shares  of  Series C
Preferred  computed by dividing the amount of the dividend by the stated  amount
of $100.00,  dated the date such  dividend is  payable.  Dividends  on shares of
Series C Preferred shall be cumulative,  and no dividends or other distributions
shall be paid or declared  and set aside for payment on the Common  Stock or any
other capital stock of the Corporation  ranking junior to the Series C Preferred
until full cumulative  dividends on all outstanding shares of Series C Preferred
shall have been paid or declared and set aside for payment.  Dividends  shall be
payable  in  arrears,  at the rate of $1.50 per  share  for each  full  calendar
quarter on each  February 28, May 31, August 31 and November 30 of each calendar






                                      -2-


<PAGE>

year,  to the holders of record of the Series C Preferred  as they appear on the
stock record books of the  Corporation  on such record dates not more than sixty
(60) nor less than ten (10) days preceding the payment dates  thereof,  as shall
be fixed by the  Board of  Directors  of the  Corporation  or a duly  authorized
committee thereof; provided, however, that the initial dividend for the Series C
Preferred  shall accrue for the period  commencing the date of issuance  through
August 31, 1996.  If, in any quarter,  insufficient  funds are  available to pay
such  dividends  as are  then  due and  payable  with  respect  to the  Series C
Preferred  and all other  classes and series of capital  stock ranking in parity
therewith (or such payment is otherwise  prohibited by provisions of the General
Corporation Law of Delaware as then in effect),  such funds (or shares of Series
C Preferred) as are legally available to pay such dividends shall be paid to the
holders of the Series C Preferred  and to the holders of such other  classes and
series of  capital  stock,  on a PRO RATA  basis as  provided  in  Section 6, in
accordance  with the rights of each such holder,  and the balance of accrued but
undeclared  and/or  unpaid  dividends  shall  be  declared  and paid on the next
succeeding  dividend  date to the  extent  that  funds  (or  shares  of Series C
Preferred) are then legally available for such purpose. Each reference herein to
the Common Stock includes each other class or series of capital  stock,  if any,
ranking  junior to the Series C Preferred  that may be  authorized  from time to
time.

       5. CONVERSION.

          (A)  GENERAL.  For the purposes of conversion, the Series C  Preferred
shall be valued at $100.00 per share ("Value"),  and, if converted, the Series C
Preferred  shall be  converted  into  shares of Common  Stock  (the  "Conversion
Stock")  at the  price  per  share  of  $0.25  per  share  of  Conversion  Stock
("Conversion  Price"),  subject to adjustment pursuant to the provisions of this
Section 5.

           (B)  RIGHT TO  CONVERSION.  At any  time from and after  December  1,
1996,  any holder of Series C Preferred  shall have the right,  at such holder's
option, to convert such shares into Conversion Stock.

           (C) METHOD OF EXERCISE; PAYMENT; ISSUANCE OF NEW  SERIES C PREFERRED;
TRANSFER AND EXCHANGE.  The conversion  right granted by Section 5(B) hereof may
be exercised,  in whole or in part, by the surrender of the stock certificate or
stock  certificates  representing  Series C  Preferred  to be  converted  at the
principal  office of the  Corporation (or at such other place as the Corporation
may  designate  in a written  notice  sent to the  holder by  first-class  mail,
postage  prepaid,  at its  address  shown  on  the  books  of  the  Corporation)
accompanied  by written notice of election to convert  against  delivery of that
number of whole  shares of Common Stock as shall be computed by dividing (1) the
aggregate  Value of the Series C Preferred so  surrendered by (2) the Conversion
Price in effect at the time of such  surrender.  At the time of  conversion of a
share of Series C  Preferred,  the  Corporation  shall pay in cash to the holder
thereof an amount equal to all unpaid  dividends  accrued thereon to the date of
conversion,  or at the  Corporation's  option  additional shares of Common Stock
calculated  based on the assumption that the unpaid  dividends were satisfied by





                                      -3-


<PAGE>

the issuance of additional  shares of Series C Preferred which were  surrendered
for conversion,  whether or not funds of the  Corporation are legally  available
therefor and whether or not declared by the Board. Each Series C Preferred stock
certificate  surrendered for conversion shall be endorsed by its holder.  In the
event of any exercise of the conversion right of the Series C Preferred  granted
herein,  (i) stock  certificates  for the shares of Common  Stock  purchased  by
virtue of such exercise  shall be delivered to such holder  forthwith,  and (ii)
unless the Series C Preferred has been fully converted, a new Series C Preferred
stock certificate, representing the Series C Preferred not so converted, if any,
shall also be delivered to such holder forthwith. The stock certificates for the
shares of Common  Stock so purchased  shall be dated the date of such  surrender
and the holder making such surrender  shall be deemed for all purposes to be the
holder  of the  shares  of  Common  Stock  so  purchased  as of the date of such
surrender.

           (D) MANDATORY CONVERSION. Upon the consummation of any sale of Common
Stock by the  Corporation  to  underwriters  for the account of the  Corporation
pursuant to a  registration  statement  under the  Securities Act filed with and
declared  effective  by the  Securities  and Exchange  Commission,  provided the
offering  results in the receipt by the Corporation of proceeds of not less than
$12,500,000  at a per  share  price  of not  less  than  $3.00  per  share  (the
"Qualified  Public  Offering"),   all  of  the  shares  of  Series  C  Preferred
outstanding  shall be  converted  without any further  action on the part of the
Corporation or the holders of such Series C Preferred  ("Mandatory  Conversion")
into a number of shares of Common Stock as shall be computed by dividing (1) the
aggregate  Value of the Series C Preferred so  surrendered by (2) the Conversion
Price  in  effect  at the  time  of such  surrender.  At the  time of  Mandatory
Conversion,  the Corporation  shall pay in cash to each holder thereof an amount
equal  to all  unpaid  dividends  accrued  thereon  to  the  date  of  Mandatory
Conversion,  or at the  Corporation's  option  additional shares of Common Stock
calculated  based on the assumption that the unpaid  dividends were satisfied by
the issuance of additional  shares of Series C Preferred which were  surrendered
for conversion,  whether or not funds of the  Corporation are legally  available
therefor and whether or not declared by the Board. Notice shall be mailed within
ten  (10)  business  days  following  the  first  sale of  Common  Stock  by the
Corporation pursuant to the Qualified Public Offering to each holder of Series C
Preferred  Stock by first-class  mail,  postage  prepaid,  to such holder's most
current address shown on the books of the Corporation. Such notice shall specify
the date on which  Mandatory  Conversion  occurred  and call upon such holder to
surrender to the Corporation,  in the manner and at the place designated in such
notice,  the  certificate or  certificates  representing  the shares of Series C
Preferred so converted.  In the event of Mandatory  Conversion,  the Corporation
shall forthwith  transmit to each holder of Series C Preferred upon surrender of
the certificate(s)  representing such shares,  stock certificates for the shares
of  Common  Stock  issued  as a result  thereof,  dated  the  date of  Mandatory
Conversion, and such holder shall be deemed for all purposes to be the holder of
such Common Stock as of the date of Mandatory Conversion.

           (E) OPTIONAL  CONVERSION.  At any time, if the  market price  for the
Common Stock shall be $3.00 or more,  the  Corporation  may, at its sole option,
but shall not be obligated  to,  convert all or any number of shares held by any
holder of Series C  Preferred  into a number  of fully  paid and  non-assessable



                                      -4-


<PAGE>

shares of the  Corporation's  Common  Stock as shall be computed by dividing (1)
the  aggregate  Value  of the  Series  C  Preferred  so  surrendered  by (2) the
Conversion  Price  in  effect  at the  time of such  surrender.  At the  time of
Optional Conversion, the Corporation shall pay in cash to each holder thereof an
amount  equal to all unpaid  dividends  accrued  thereon to the date of Optional
Conversion,  or at the  Corporation's  option  additional shares of Common Stock
calculated  based on the assumption that the unpaid  dividends were satisfied by
the issuance of additional  shares of Series C Preferred which were  surrendered
for conversion,  whether or not funds of the  Corporation are legally  available
therefor and whether or not declared by the Board. Notice of the exercise by the
Corporation of the Optional  Conversion shall be mailed to each holder of Series
C Preferred Stock by first-class  mail,  postage prepaid,  to such holder's most
current address shown on the books of the Corporation. Such notice shall specify
the call upon such holder to surrender to the Corporation,  in the manner and at
the  place   designated  in  such  notice,   the   certificate  or  certificates
representing  the shares of Series C  Preferred  so  converted.  In the event of
Optional Conversion,  the Corporation shall forthwith transmit to such holder of
Series C Preferred upon surrender of the certificate(s) representing such shares
endorsed  by such  holder,  stock  certificates  for the shares of Common  Stock
issued as a result  thereof,  dated the date of Mandatory  Conversion,  and such
holder shall be deemed for all purposes to be the holder of such Common Stock as
of the date of Mandatory Conversion.  For the purpose of this Section 5, "market
price"  means the  average  of the daily  closing  prices of Common  Stock for a
period of 15 out of 20 consecutive trading days preceding the date of the notice
of Optional Conversion.  The closing price for each trading day shall be (i) for
any period  during  which the  Common  Stock  shall be listed  for  trading on a
national securities  exchange,  the last reported sale price per share of Common
Stock as reported by the primary stock exchange if the Common Stock is traded on
a national stock  exchange,  or the Nasdaq Stock Market,  if the Common Stock is
quoted on the Nasdaq Stock Market or (ii) if last sales price information is not
available,  the  average  closing  bid price of Common  Stock as reported by the
Nasdaq  Stock  Market,  or if not so listed or  reported,  then as  reported  by
National  Quotation Bureau,  Incorporated,  or (iii) in the event neither clause
(i) nor (ii) is  applicable,  the average of the closing bid and asked prices as
furnished by any member of the National Association of Securities Dealers,  Inc.
selected from time to time by the Corporation for that purpose.

           (F) STOCK FULLY PAID; RESERVATION OF Shares.  All  shares  of  Common
Stock  which may be issued upon  conversion  of Series C  Preferred  will,  upon
issuance,  be duly issued, fully paid and nonassessable and free from all taxes,
liens,  and charges  with  respect to the issue  thereof.  At all times that any
Series C Preferred is outstanding,  the Corporation  shall have authorized,  and
shall  have  reserved  for the  purpose  of  issuance  upon such  conversion,  a
sufficient  number of shares of Common Stock to provide for the conversion  into
Common Stock of all Series C Preferred  then  outstanding  at the then effective
Conversion Price.  Without limiting the generality of the foregoing,  if, at any
time,  the Conversion  Price is decreased,  the number of shares of Common Stock
authorized  and  reserved  for  issuance  upon the  conversion  of the  Series C
Preferred shall be proportionately increased.







                                      -5-


<PAGE>

           (G) ADJUSTMENT OF CONVERSION PRICE AND NUMBER OF SHARES.  The  number
of shares of Common Stock issuable upon conversion of Series C Preferred and the
Conversion  Price  shall be  subject  to  adjustment  from time to time upon the
happening of certain events, as follows:

               (1)  RECLASSIFICATION, CONSOLIDATION OR MERGER.  In case of  any
reclassification  or change of outstanding Common Stock issuable upon conversion
of Series C Preferred (other than a change in par value, or from par value to no
par value, or from no par value to par value, or as a result of a subdivision or
combination),  or in case of any consolidation or merger of the Corporation with
or into another  corporation  (other than a merger with another  corporation  in
which the Corporation is the surviving  corporation and which does not result in
any  reclassification or change -- other than a change in par value, or from par
value to no par value,  or from no par value to par  value,  or as a result of a
subdivision or  combination  -- of  outstanding  Common Stock issuable upon such
conversion)  the rights of the  holders of the  outstanding  Series C  Preferred
shall be adjusted in the manner described below:

                    (a)  In the event  that  the  Corporation  is  the surviving
corporation,  the  Series C  Preferred  shall,  without  payment  of  additional
consideration therefor, be deemed modified so as to provide that upon conversion
thereof the holder of the Series C Preferred being  converted shall procure,  in
lieu of each share of Common Stock  theretofore  issuable upon such  conversion,
the kind and amount of shares of stock,  other  securities,  money and  Property
receivable upon such  reclassification,  change,  consolidation or merger by the
holder of one share of Common Stock issuable upon such conversion had conversion
occurred immediately prior to such  reclassification,  change,  consolidation or
merger.  The  Series C  Preferred  shall be deemed  thereafter  to  provide  for
adjustments  which shall be as nearly  equivalent as may be  practicable  to the
adjustments  provided for in this Section 5. The  provisions  of this clause (a)
shall  apply  in the  same  manner  to  successive  reclassifications,  changes,
consolidations and mergers.

                    (b)  In the event that the  Corporation is not the surviving
corporation,  the surviving corporation shall, without payment of any additional
consideration  therefor,  issue  new  Series C  Preferred,  providing  that upon
conversion  thereof,  the holder  thereof shall procure in lieu of each share of
Common Stock theretofore issuable upon conversion of the Series C Preferred, the
kind and  amount  of  shares  of stock,  other  securities,  money and  Property
receivable upon such  reclassification,  change,  consolidation or merger by the
holder of one share of Common Stock  issuable  upon  conversion  of the Series C
Preferred   had   such   conversion   occurred   immediately   prior   to   such
reclassification,  change,  consolidation or merger. Such new Series C Preferred
shall  provide for  adjustments  which shall be as nearly  equivalent  as may be
practicable to the adjustments provided for in this Section 5. The provisions of
this clause (b) shall apply in the same manner to successive  reclassifications,
changes, consolidations and mergers.






                                      -6-


<PAGE>

               (2)  SUBDIVISION OR COMBINATION OF SHARES.  If  the  Corporation,
at any time while any of the Series C Preferred is outstanding,  shall subdivide
or combine its Common  Stock,  the  Conversion  Price  shall be  proportionately
reduced,  in case of  subdivision  of shares,  as of the effective  date of such
subdivision,  or if the Corporation shall take a record of holders of its Common
Stock for the purpose of a  subdividing,  as of such record  date,  whichever is
earlier,  or shall be proportionately  increased,  in the case of combination of
shares,  as of the effective  date of such  combination  or, if the  Corporation
shall  take a record  of  holders  of its  Common  Stock for the  purpose  of so
combining, as of such record date, whichever is earlier.

               (3)  CERTAIN DIVIDENDS AND DISTRIBUTIONS.   If  the  Corporation,
at any time  while any of the Series C Preferred is outstanding, shall:

                    (a)   STOCK DIVIDENDS.  Pay a  dividend  payable  in  Common
Stock,  effect a stock split or make any other  distribution  of Common Stock in
respect of its Common Stock, the Conversion  Price shall be adjusted,  as of the
date the Corporation  shall take a record of the holders of its Common Stock for
the purpose of receiving such dividend, stock split or other distribution (or if
no such record is taken, as of the date of such payment or other  distribution),
to that price  determined by  multiplying  the Conversion  Price  theretofore in
effect by a fraction  (1) the  numerator  of which shall be the total  number of
shares of Common Stock  outstanding  immediately  prior to such dividend,  stock
split or distribution and (2) the denominator of which shall be the total number
of shares of Common Stock  outstanding  immediately  after such dividend,  stock
split or  distribution  (plus in the event  that the  Corporation  paid cash for
fractional  shares,  the  number of  additional  shares  which  would  have been
outstanding had the Corporation issued fractional shares in connection with said
dividend, stock split or distribution); or

                    (b)   LIQUIDATING DIVIDENDS,  ETC.  Make a  distribution  of
its Property to the holders of its Common Stock as a dividend in  liquidation or
partial  liquidation  or by way of return of capital or other than as a dividend
payable out of funds legally  available for dividends  under the  Certificate of
Incorporation and the laws of the State of Delaware, the holders of the Series C
Preferred shall, upon conversion thereof, be entitled to receive, in addition to
the number of shares of Common Stock receivable  thereupon,  and without payment
of any  consideration  therefor,  a sum equal to the amount of such  Property as
would  have been  payable  to them as owners of that  number of shares of Common
Stock of the  Corporation  receivable  upon such  conversion,  had they been the
holders of record of such Common Stock on the record date for such distribution;
and  an  appropriate  provision  therefor  shall  be  made a  part  of any  such
distribution.

           (H) ISSUANCE  OF  COMMON  STOCK  OR SERIES C  PREFERRED FOR LESS THAN
CONVERSION  PRICE.  In the event of the  issuance  on or after May 31,  1996 but
before May 31, 2000 of any shares of Common  Stock or Series C  Preferred  other
than  shares of  Excluded  Shares (as  defined in  subsection  5(H)(7))  without
consideration  or  for a  consideration  per  share  less  than  the  prevailing
Conversion Price, then the Conversion Price in effect  immediately prior to each







                                      -7-


<PAGE>

such  issuance  shall  forthwith be reduced to the lowest net price per share at
which  any share of  Common  Stock has been  issued or sold or is deemed to have
been issued or sold during  such  period;  provided,  however,  that  additional
shares  of  Common  Stock  issued or sold (or  deemed  issued  or sold)  without
consideration  shall be deemed to have been  issued or sold for $.01 per  share.
Upon each adjustment of the Conversion  Price pursuant to the provisions of this
Section 5(H),  the number of shares of Common Stock issuable upon the conversion
of the  Series C  Preferred  shall be  adjusted  to the  nearest  full  share by
multiplying a number equal to the  Conversion  Price  immediately  prior to such
adjustment by the number of shares of Common Stock  issuable upon  conversion of
the Series C Preferred  immediately  prior to such  adjustment  and dividing the
product so obtained by the adjusted Conversion Price.

           (I) For the  purposes of any adjustment of the Conversion Price under
subsection 5(H), the following provisions shall be applicable:

                          (1)  In the case of  the issuance of  Common Stock for
cash, the consideration shall be deemed to be the amount of cash received by the
Corporation therefor.

                          (2)   In the case of the issuance of Common  Stock for
a  consideration  in whole or in part other than cash, the  consideration  other
than  cash  shall be deemed to be the  "fair  value"  of such  consideration  as
determined  in  the  good  faith  judgment  of the  Board  of  Directors  of the
Corporation.

                          (3)   In the case of  the issuance of  (x) options  to
purchase or rights to subscribe for Common Stock,  (y) securities by their terms
convertible  into or exchangeable for Common Stock or (z) options to purchase or
rights to subscribe for such convertible or exchangeable securities:

                                (a)  the aggregate maximum number of  shares  of
Common Stock  deliverable  upon conversion of such options to purchase or rights
to  subscribe  for Common  Stock shall be deemed to have been issued at the time
such  options  or  rights  were  issued  and for a  consideration  equal  to the
consideration  (determined in the manner  provided in  subdivisions  (1) and (2)
above), if any, received by the Corporation upon the issuance of such options or
rights plus the minimum  purchase  price  provided in such options or rights for
the Common Stock covered thereby;

                                (b)  the aggregate maximum number of  shares  of
Common  Stock  deliverable  upon  conversion  of or in  exchange  for  any  such
convertible  or  exchangeable  securities  or upon the  conversion of options to
purchase or rights to subscribe for such convertible or exchangeable  securities
and  subsequent  conversion  or  exchange  thereof  shall be deemed to have been
issued at the time such  securities  were issued or such  options or rights were
issued  and for a  consideration  equal  to the  consideration  received  by the
Corporation for any such securities and related options or rights (excluding any







                                      -8-


<PAGE>

cash  received on account of accrued  interest or accrued  dividends),  plus the
additional  consideration,  if any, to be received by the  Corporation  upon the
conversion  or  exchange of such  securities  or the  conversion  of any related
options or rights (the consideration in each case to be determined in the manner
provided in subdivisions (1) and (2) above);

                                (c)  on any change in the conversion   price  of
Common  Stock  deliverable  upon  conversion  of any such  options  or rights or
conversions  of or exchange for such  convertible  or  exchangeable  securities,
other than a change  resulting from the  antidilution  provisions  thereof,  the
Conversion Price shall forthwith be readjusted to such Conversion Price as would
have obtained had the adjustment made upon the issuance of such options,  rights
or  securities  not  converted  prior to such change been made upon the basis of
such change; and

                                (d)  on the expiration of any such   options  or
rights,  the  termination  of any such  rights to  convert  or  exchange  or the
expiration of any options or rights related to such  convertible or exchangeable
securities,   the  Conversion  Price  shall  forthwith  be  readjusted  to  such
Conversion Price as would have obtained had such options, rights,  securities or
options or rights related to such securities not been issued.

                          (4)   All  calculations  under  this  subsection  5(H)
shall be made to the nearest cent ($.01), as the case may be.

                          (5)   In  any  case  in  which  the provisions of this
subsection  5(H) shall require that an adjustment of the Conversion  Price shall
become effective  immediately  after a record date for an event, the Corporation
may,  until the  occurrence  of such event,  defer  issuing to the holder of any
share of Series C  Preferred  converted  after such  record  date and before any
occurrence of such event,  the additional  shares of capital stock issuable upon
such  conversion  by reason of the  adjustment  required  by such event over and
above the shares of capital stock issuable upon conversion  before giving effect
to such adjustment;  PROVIDED,  HOWEVER,  that the Corporation  shall deliver to
such holder a due bill or other appropriate  instrument evidencing such holder's
right to receive such additional shares upon the
                  occurrence of the event requiring such adjustment.

                          (6)   Whenever the  Conversion Price shall be adjusted
as provided in subsection  5(H), the  Corporation  shall  forthwith file, at its
principal office or at such other place as may be designated by the Corporation,
a  statement,  signed by its  president  or chief  financial  officer and by its
treasurer,  showing in detail the facts requiring such adjustment and the Series
Conversion  Price  and/or the  number of shares of Common  Stock  issuable  upon
conversion  of the shares of Series C Preferred,  as the case may be, that shall
be in effect after such adjustment.  The Corporation  shall cause a copy of such
statement to be sent by first-class,  certified mail, return receipt  requested,
postage  prepaid,  to each  holder of the shares of Series C  Preferred  at such
holder's address appearing in the Corporation's records.







                                      -9-


<PAGE>

                          (7)  For  purposes  of  subsection   5(H),  "Excluded
Shares"  shall mean (A) shares of Common Stock issued upon  conversion of shares
of Senior  Preferred  Stock,  Series A Preferred  Stock,  Series B Preferred  or
Series C Preferred  or (B) shares of Common  Stock  issued upon the  exercise of
options  or  warrants  outstanding  as of the date of  issuance  of the Series C
Preferred or options to purchase such shares which may, in the future, be issued
to officers and employees of the  Corporation and its  subsidiaries  pursuant to
any equity incentive plan, option plan, agreements or other arrangement.

           (J) NOTICE OF ADJUSTMENTS. Whenever  the  Conversion  Price  shall be
adjusted  pursuant to Subsection 5(H) hereof (which shall include  distributions
to which  subsection  5(H)(3)(b) is applicable),  the  Corporation  shall make a
certificate  signed by its President or a Vice  President and by its  Treasurer,
Assistant  Treasurer,  Secretary  or  Assistant  Secretary,  setting  forth,  in
reasonable  detail,  the  event  requiring  the  adjustment,  the  amount of the
adjustment,  the method by which such  adjustment  was  calculated  (including a
description of the basis on which the Board of Directors made any  determination
hereunder), and the Conversion Price after giving effect to such adjustment, and
shall  cause  copies of such  certificate  to be mailed  (by  first-class  mail,
postage  prepaid) to each holder of Series C Preferred  at its address  shown on
the books of the  Corporation.  The Corporation  shall make such certificate and
mail it to each such holder promptly after each adjustment.

           (K) FRACTIONAL  SHARES.  No fractional  shares of  Common Stock shall
be issued in connection  with any conversion of Series C Preferred,  but in lieu
of such fractional  shares,  the Corporation  shall make a cash payment therefor
equal in amount to the  product of the  applicable  fraction  multiplied  by the
Conversion Price then in effect.

           (L) NO REISSUANCE OF SERIES C PREFERRED.  No  shares  of  Series  C
Preferred  which have been  converted into Common Stock shall be reissued by the
Corporation;  PROVIDED,  HOWEVER,  that each such share, after being retired and
canceled, shall be restored to the status of an authorized but unissued share of
Preferred Stock without designation as to series and may thereafter be issued as
a share of Preferred Stock not designated Series C Preferred.

      6.  PARITY WITH OTHER  SERIES OF  PREFERRED.  If at anytime any   payment
is  required to be made on or with  respect to Series C Preferred  and any other
series of Preferred  Stock (other than currently  outstanding  Senior  Preferred
Stock, Series A Preferred Stock and Series B Preferred) and the Corporation does
not have funds sufficient to make in full all payments required to be made on or
with respect to the Series C Preferred and such other series of Preferred  Stock
(other than currently  outstanding  Senior Preferred  Stock,  Series A Preferred
Stock and Series B Preferred)  then the  Corporation  shall make  payments on or
with respect to the Series A Preferred and such other series of Preferred  Stock
(other than currently  outstanding  Senior Preferred  Stock,  Series A Preferred
Stock and Series B  Preferred)  such that the payment  made with respect to each
series of Preferred Stock is in a substantially identical proportion of the full
payment due with respect to each such series.







                                      -10-


<PAGE>

      7.  PREEMPTIVE  RIGHTS.  At any time prior to May 31, 1998 the    Board of
Directors of the Corporation shall authorize the issuance of shares of any stock
of any class of the Corporation,  or any rights, options or warrants to purchase
any such stock,  or securities of any type  whatsoever  that are, or may become,
convertible into or exchangeable for such stock, options, warrants or securities
(hereinafter  collectively called  "Securities"),  the Securities shall first be
offered  ratably to the  existing  holders of shares of the Series C  Preferred,
such rate  being the  percentage  of the  aggregate  number of then  issued  and
outstanding shares of the Common Stock held by such holder of shares of Series C
Preferred  that were  issued  upon  conversion  of the  shares  of the  Series C
Preferred (a "Preemptive  Rightholder") on the date of the  authorization by the
Board  of  Directors  of such  issuance  (the  "Equity  Percentage");  provided,
however,  that each  Preemptive  Rightholder  shall be entitled to exercise such
preemptive right only with respect to the whole of such proportionate  share and
not with respect to only a part thereof.

           (A)  The  preemptive  rights  provided  for  in  this Section 7 shall
entitle each  Preemptive  Rightholder to subscribe for,  purchase,  or otherwise
acquire any  Securities  to be offered  for sale,  at a price or prices not less
favorable  than the  favorable  price or prices  at which  such  Securities  are
proposed to be offered for sale to others,  without deduction of any expenses of
or compensation for, underwriting or purchase of such Securities by underwriters
or  dealers.  In the event that the  Corporation  proposes  to offer for sale to
others any  Securities  for a  consideration  other than cash,  such  preemptive
rights shall be  exercisable  by the  Preemptive  Rightholders  for cash,  in an
amount which, in, the  determination of the Board of Directors,  shall equal the
Fair Market Value (hereinafter defined) of any consideration other than cash.

           (B)  The  Corporation  shall,  on  the  tenth day after  the  date of
authorization  of the issuance of any Securities  give notice to each Preemptive
Rightholder (the "Issuance Notice") of such authorization, which Issuance Notice
shall  specify  the  number  of  shares  of  Securities  to be  issued,  a  full
description of such class of Securities and the offering price thereof.

           (C)  The preemptive rights granted pursuant  to this Section  7  with
respect to any Securities to be issued by the Corporation  shall be exercised by
a Preemptive  Rightholder  by the giving of notice of such  exercise  within ten
days after receipt by such  Preemptive  Rightholder of the Issuance  Notice (the
"Preemptive Rights Period"). If any Preemptive  Rightholder fails or declines to
purchase his  proportionate  share of the  Securities  so offered (a  "Declining
Shareholder"), the Securities not purchased by the Declining Shareholders may be
sold by the Corporation.








                                      -11-


<PAGE>

      8.   CERTAIN RIGHTS, RESTRICTIONS AND LIMITATIONS.

           The  Corporation  shall not, and shall not permit any corporation of
which the  Corporation  owns,  directly  or  indirectly,  more than fifty  (50%)
percent of the  outstanding  capital  stock (a  "subsidiary")  to,  without  the
affirmative  vote or  written  consent by the  holders of more than sixty  (60%)
percent of the shares of Series C Preferred then outstanding:

                  (A)  change  the  designations,  preferences,  qualifications,
limitations,  restrictions,  or special or relative  rights of the shares of the
Series C Preferred; or

                  (B) authorize or issue shares of any class of stock having any
preference or priority as to dividend  payments,  redemption or distributions of
the Corporation's property superior to or in parity with the Series C Preferred.

      9.   AMENDMENT.  Except as otherwise provided  in  Section 8  hereof,  the
terms of the Series C  Preferred  may be  amended  only if the  Corporation  has
obtained the affirmative vote or written consent by the holders of a majority of
the shares of Series C Preferred then outstanding.

      10.  DEFINITIONS.  As  used in this  Article  Fourth,  the following terms
have the following meanings:

      "Board" shall mean the Board of Directors of the Corporation.

      "Common Stock" shall mean the Corporation's  Common Stock, $.01 par value,
and any Stock into which such Common Stock may hereafter be changed.

      "Conversion  Price"  shall have the  meaning  specified  in  Section  5(A)
hereof, as adjusted pursuant to the terms of this resolution.

      "Conversion  Stock"  shall mean Common  Stock  issued upon  conversion  of
Series C Preferred.

      "Fair Market  Value" shall mean the fair market  value,  regardless of any
prior accounting treatment, of such assets,  property, or the Series C Preferred
as determined by the Board of Directors of the Corporation  which  determination
shall be final, conclusively and binding.

      "holders"  shall mean the  Persons  who shall,  from time to time,  own of
record any Security. The term "holder" shall mean one of the holders.

      "Person" shall mean an  individual,  a  corporation,  a limited  liability
company, a partnership, a trust, an unincorporated  organization or a government
organization  or an agency or political  subdivision  thereof or any other legal
entity which is permitted or authorized by law to own or hold securities.







                                      -12

<PAGE>

      "Preferred Stock" means the Corporation's Preferred Stock, $0.01 par value
per share, of any series or all series.

      "Property"  shall mean money or an  interest  in any kind of  property  or
assets, whether real, personal or mixed, or tangible or intangible.

      "securities"  shall mean any debt or equity securities of the Corporation,
whether now or hereafter  authorized,  and any  instrument  convertible  into or
exchangeable for securities or a security. The term "security" shall mean one of
the securities.

      "Securities  Act" shall mean the  Securities Act of 1933, as amended prior
to or after the date hereof,  or any federal  statute or statutes which shall be
enacted to take the place of such Act,  together with all rules and  regulations
promulgated thereunder.

      "Securities  Exchange  Commission" shall mean the United States Securities
and Exchange Commission or any successor to the functions of such agency.

      "Series C  Preferred"  shall  mean the  Corporation's  Series C  Preferred
Stock,  $0.01 par value per  share,  and any stock  into  which  such  stock may
hereafter  be changed,  other than by exercise of the  conversion  right of such
stock.

      "stock" shall include any and all shares,  interests or other  equivalents
(however designated) of, or participations in, capital stock of the Corporation,
whether now or hereafter authorized.

      "Value" shall have the meaning set forth in section 5 hereof.

- - -----------------------------

      BE IT  FURTHER  RESOLVED,  that  the  President  or a Vice  President  and
Secretary or an Assistant  Secretary of the Corporation execute a Certificate of
Designations setting forth this resolution under the seal of the Corporation and
that the  Corporation  file  such  Certificate  with the  Secretary  of State of
Delaware  in  accordance  with the  provisions  of  Section  103 of the  General
Corporation Law of Delaware, as amended.













                                      -13-



<TABLE> <S> <C>


       

<ARTICLE> 5
<LEGEND>
THIS  SCHEDULE  CONTAINS  SUMMARY  FINANCIAL   INFORMATION  EXTRACTED  FROM  THE
FINANCIAL STATEMENTS OF ADVANCED PROMOTION TECHNOLOGIES, INC. FOR THE SIX MONTHS
ENDED MAY 25,  1996,  AND IS  QUALIFIED  IN ITS  ENTIRETY BY  REFERENCE  TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000

<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          NOV-23-1996
<PERIOD-START>                             NOV-26-1995
<PERIOD-END>                               MAY-25-1996
<CASH>                                             387
<SECURITIES>                                         0
<RECEIVABLES>                                      982
<ALLOWANCES>                                       460
<INVENTORY>                                          0
<CURRENT-ASSETS>                                 1,261
<PP&E>                                          32,779
<DEPRECIATION>                                  12,017
<TOTAL-ASSETS>                                  22,442
<CURRENT-LIABILITIES>                           14,746
<BONDS>                                         10,300
<COMMON>                                           184
                                0
                                          2
<OTHER-SE>                                      (6,927)
<TOTAL-LIABILITY-AND-EQUITY>                    22,442
<SALES>                                          1,894
<TOTAL-REVENUES>                                 1,894
<CGS>                                                0
<TOTAL-COSTS>                                   11,412
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 639
<INCOME-PRETAX>                                 (7,134) 
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                                  0
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    (7,134)
<EPS-PRIMARY>                                     (.39)
<EPS-DILUTED>                                     (.39)

        

</TABLE>


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