INSIGNIA SYSTEMS INC/MN
10-K, 1999-03-30
PROFESSIONAL & COMMERCIAL EQUIPMENT & SUPPLIES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
- --------------------------------------------------------------------------------

                                    FORM 10-K

                  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

For the year ended December 31, 1998              Commission File Number 0-19380
- --------------------------------------------------------------------------------

                             INSIGNIA SYSTEMS, INC.
             -------------------------------------------------------
             (Exact name of registrant as specified in its charter)

                Minnesota                                  41-1656308
      -------------------------------          ---------------------------------
      (State or other jurisdiction of          (IRS Employer Identification No.)
      incorporation or organization)

                            5025 Cheshire Lane North
                             Plymouth, MN 55446-3715
                       -----------------------------------
                    (Address of principal executive offices)

       Registrant's telephone number, including area code: (612) 392-6200

      --------------------------------------------------------------------

        SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT: None

           SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT:
                          Common Stock, $.01 par value

      ---------------------------------------------------------------------

     Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such report(s), and (2) has been subject to such
filing requirements for the past 90 days. Yes __X__ No _____

     Number of shares of outstanding Common Stock, $.01 par value, as of March
25, 1999 was 8,651,496.

     Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment of this
Form 10-K. Yes [ ]  No [X]

     The aggregate market value of the voting stock held by non-affiliates of
the registrant as of March 25, 1999 was approximately $17,302,992 based upon the
last sale price of the registrant's Common Stock on such date.

                      Documents Incorporated By Reference:

         Portions of the registrant's proxy statement for the Annual Meeting of
Shareholders scheduled for May 20, 1999 are incorporated by reference into Part
III of this Form 10-K.

<PAGE>


                                TABLE OF CONTENTS


PART I.........................................................................1
   Item 1.  Business...........................................................1
   Item 2.  Properties.........................................................7
   Item 3.  Legal Proceedings..................................................8
   Item 4.  Submission of Matters to a Vote of Security Holders................8
   Item 4A.  Executive Officers of the Registrant..............................8

PART II........................................................................9
   Item 5.  Market for the Registrant's Common Equity..........................9
   Item 6.  Selected Financial Data...........................................10
   Item 7.  Management's Discussion and Analysis of Financial Condition
            and Results of Operations.........................................10
   Item 8.  Financial Statements and Supplementary Data.......................15
   Item 9.  Disagreements with Accountants on Accounting and Financial
            Disclosures.......................................................16

PART III......................................................................16
   Item 10.  Directors and Executive Officers of the Registrant...............16
   Item 11.  Executive Compensation...........................................16
   Item 12.  Security Ownership of Certain Beneficial Owners and
             Management.......................................................16
   Item 13.  Certain Relationships and Related Transactions...................16

PART IV.......................................................................17
   Item 14.  Exhibits, Schedule and Reports on Form 8-K.......................17

<PAGE>


PART I.

Item 1.  Business

GENERAL

         Insignia Systems, Inc. (the "Company") markets in-store promotional
programs and services to retailers and manufacturers. Since its inception in
1990, the Company has marketed point-of-purchase merchandising systems and
resources to merchants in over 30 classes of retail trade. The Company started
with simple standalone printers, trade-named Impulse(R) and SIGNright(R), and
ultimately developing fully featured ODBC (open data-based connectivity)
compliant software applications, trade-named Stylus(R). The Company has evolved
to market turn-key solutions that allow retailers to quickly and easily produce
high quality point-of-purchase signs, labels and large format promotional
materials in their stores. The Company continues to support the supply and
service needs of domestic clients of these in-store printing systems and
actively markets these products internationally through independent
distributors.

In May of 1998, the Company formally launched the Insignia
Point-Of-Purchase-Services (POPS(TM)) program. Insignia POPS is an account and
product-specific, in-store promotion program. Funded by consumer goods
manufacturers, Insignia POPS combines product selling information and graphics
supplied by the manufacturer with the retailer's logo and current store price on
a sign designed to fit each participating retailer's decor and merchandising
theme.

For participating retailers, Insignia POPS is a source of new revenue and is the
first in-store promotion program that delivers a complete call-to-action, on an
account and store-specific basis, with all participating retail stores updated
weekly. For consumer goods manufacturers, the POPS program provides access to
the optimum retail promotion site for their products - the retail shelf edge. In
addition, the POPS program offers manufacturers lead-times of less than 30 days,
no production costs and micro-marketing capabilities such as store-specific
messaging and multiple language options.

Company management has been investing the Company's primary resources and
energies in the development of the Insignia POPS program for the last three
years. During this time, management has also been restructuring the organization
and redirecting the Company's activities to leverage the Company's in-store
experience, acquire the promotion industry expertise and develop the necessary
operational and systems foundation to successfully compete in the in-store
promotion industry.

In November, 1996 the Company replaced the Impulse Retail System with the
SIGNright system, which performed essentially the same functions as the Impulse.
The Company's business strategy with the Impulse system and the SIGNright system
was to obtain both initial revenue from the sale of electronic sign production
equipment and software, and recurring revenue from the sale of the sign cards,
label supplies, and accessories used with them. In 1998, the Company eliminated
the direct sale of the SIGNright system in the United States, but will continue
to market the SIGNright system through its international sales representatives.
The Company's second product, a PC-based software product tradenamed Stylus, is
used by retail chains to produce signs, labels, and posters. The Company's third
product, Insignia POPS, combines the Company's expertise in signage and in-store
merchandising with its Stylus software products to provide for a unique sign to
be ordered by a


                                     Page 1
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brand manufacturer and placed in a participating retail store. The Company
markets its Stylus software and the Insignia POPS through a direct marketing
process. The sign systems are marketed through independent distributors in
foreign markets and its accessories and supplies principally through
telemarketers.

INDUSTRY AND MARKET BACKGROUND

         Product manufacturers are constantly seeking in-store ways to motivate
consumers to buy that particular manufacturer's product. Industry studies have
proven that the shelf edge sign represents the final and best opportunity for
the manufacturer to convince the consumer to buy. The Company estimates that
manufacturers now spend approximately $1 billion annually on in-store efforts.
The Company's market studies indicate that in-store signs are the most effective
means of inducing a purchase, second only to personal demonstrations and
sampling. The Company's marketing studies also indicate that the most effective
sign contains information that can be best supplied by the product manufacturer
in combination with the retailer's price and design look.

COMPANY PRODUCTS

INSIGNIA POPS (POINT OF PURCHASE SERVICES)
         The Insignia POPS program is an in-store point-of-purchase promotional
program which enables manufacturers to deliver account-specific promotional
messages quickly and accurately - in designs and formats that have been
pre-approved and supported by participating retailers. By utilizing proprietary
technology, Insignia combines product-specific information including product
features, product benefits, a graphic image and an advertising tag line supplied
by consumer goods manufacturers, together with the retailer's logo, colors and
the current store price on a sign that is displayed directly in front of the
manufacturer's product in participating retail stores. Insignia POPS signs are
responsive to each participating retailers' look, quality, content and
consistency of promotion materials displayed in-store, while ensuring retailer
pricing authority.

         Insignia POPS signs, including the retailer's logo, design, color and
price in combination with the manufacturer's selling messages and images, are
created and printed by the Company and placed at the shelf by store personnel
for two-week display cycles. The Company collects and organizes data from both
manufacturers and retailers, then formats, prints and delivers the signs to
retailers for distribution and display. The Company will charge the
manufacturer, on average, $4.75 per sign/per week/per store. Retailers are paid
a flat fee per/sign per/display cycle by the Company based upon third-party
compliance audits and retailer-supplied product movement data provided to
Insignia.

STYLUS SOFTWARE
         In late 1993, the Company introduced its second major product,
tradenamed Stylus, which is a PC-based software product used by retailers to
produce signs, labels, and posters. The Company believes that the primary market
for the Stylus software is large independent retailers and retail chains. The
Company estimates that there are approximately 350,000 such retail locations in
the U.S.

         The Stylus software allows retailers to create signs, labels, and
posters by manually entering the information for the sign or by importing
information from a computer database. Retailers can


                                     Page 2
<PAGE>


import barcode and price information from their point-of-sale system and can add
a graphic image of the product from a CD-ROM containing branded clip-art. They
can also create a database of selling information such as product features and
benefits, nutritional information, or lifestyle-type uses for the product which
can be added to create a more informative sign or label.

         A significant portion of the retail marketplace is made up of chain
retailers who require that signs be consistent and controlled from headquarters.
Most chain retailers continue to create their signs at their headquarters,
duplicate them and deliver them to their stores. The headquarters version of the
Company's Stylus software allows chains to create signs and labels centrally to
maintain consistency in appearance, and then transmit to store-level printers.
The Company believes the Stylus software product has significant benefits for
chain retailers.

         The current retail price of the Stylus software is $2,495 for the
single store version and $4,990 for the headquarters version. The Company also
sells the sign cards and labels used with the Stylus software in a variety of
sizes, colors, and styles. The Company sells these supplies at competitive
prices, but is not in a proprietary position.

THE SIGNRIGHT SYSTEM
         The Impulse Retail System was developed by an independent product
design and development firm (the "Developer"). In November 1996, the Company
replaced the Impulse Retail System with the SIGNright system. In 1998, the
Company eliminated the domestic sale of the SIGNright system.

         The Company's business strategy with the Impulse system and the
SIGNright system was to obtain both initial revenue from the sale of electronic
sign production equipment and software, and recurring revenue from the sale of
the sign cards, label supplies, and accessories used with them.

         Sign cards for the SIGNright system and Impulse Retail System are sold
by the Company in a variety of sizes, colors and combinations and can be
customized to include pre-printed custom artwork (such as the retailer's logo)
as required by the customer. Approximately 53% of 1998 revenues came from the
sale of sign cards and the Company expects that this percentage will be slightly
lower in the future as the Company expects the Insignia POPS revenue to increase
in the future.

MARKETING AND SALES

         The Company's marketing strategy is to focus on food manufacturers and
food retailers. By utilizing the Insignia POPS program, food manufacturers and
food retailers can easily accomplish what had previously been either impossible
or extremely difficult: tailoring national promotional programs to regional and
local needs with minimal effort. In addition to the benefits provided to
manufacturers and retailers, POPS media allows for more information to be
provided to consumers to aid in purchasing decisions, and because the POPS media
is consistent in format and design, consumer messages are clearer. The Company
believes Insignia POPS is the most complete in-store media promotion program
available, benefiting consumer, retailer, and manufacturer.

         The Company markets its Stylus software in the United States and
internationally primarily through resellers that integrate Stylus as an ODBC
design and publishing component into their retail data and information
management software applications.


                                     Page 3
<PAGE>


         Through April 1998, the Company marketed the SIGNright system through
telemarketing by in-house sales personnel and independent sales representatives.
In May 1998, the Company discontinued the sale of the SIGNright system to U.S.
customers, but continues to market the SIGNright system through its
international sales representatives covering 20 countries.

         During 1996, 1997 and 1998 foreign sales accounted for approximately
16%, 14% and 16% of total sales, respectively. The Company expects that sales to
foreign distributors will be approximately 14% of total sales in 1999.

PATENTS AND TRADEMARKS

         The Developer has entered into a joint venture agreement with a
Japanese firm (the "Supplier") to manufacture and supply the SIGNright system.
The Supplier has entered into an exclusive supplier agreement whereby the
Company would have the exclusive distribution rights of the SIGNright system.
The manufacturing agreement required the Company to purchase 24,000 units by
October 31, 1998. However, the Company was unable to sell this number of units
by October 31, 1998. Therefore, the Developer could grant the same manufacturing
rights for the SIGNright system to another party. However, the Developer has
stated it does not presently intend to grant similar manufacturing rights to any
other party.

         The Company is not presently aware of any patents of third parties
which the SIGNright system would infringe. There can be no assurance, however,
that such conflicting rights do not exist, in which event the Company would be
unable to sell its product without obtaining a license from others. There is no
assurance the Company would be able to obtain any such license on satisfactory
terms, or at all.

         The barcode which the Company uses on the sign cards for the Impulse
and SIGNright systems was also developed by the Developer, which has granted the
Company an exclusive worldwide license of its rights to the barcode. The license
requires the Company to pay a royalty of 1% of the net sales price received by
the Company on each sign card or other supply item that bears the barcode and
used by the Impulse Retail Systems. Although a patent has been issued to the
Developer which covers the use of the barcode, there is no assurance that the
Company will be able to prevent other suppliers of sign cards from copying the
barcode used by the Company. However, the Company believes that the number,
relatively small size and geographic dispersal of Impulse and SIGNright users,
their relationship with the Company, and the Company's retention of its customer
list as a trade secret will discourage other sign card suppliers from offering
barcoded sign cards for use on the Impulse and SIGNright machines.

         The Company has obtained trademark registration in the United States of
the trademark "Insignia POPS" for use on in-store point-of-purchase media. The
Company is not obligated to pay any royalty related to this trademark.

         The Company has obtained trademark registration in the United States of
the trademark "Impulse" for use on sign production machines. The Company is not
obligated to pay any royalty related to this trademark.


                                     Page 4
<PAGE>


         The Company has obtained trademark registration in the United States of
the trademark "SIGNright" for use on sign production machines. The Company is
not obligated to pay any royalty related to this trademark.

         The Company has obtained trademark registration in the United States of
the trademark "Stylus" for use on sign and label software. The developer of the
DOS version of the Stylus software has granted to the Company an exclusive
worldwide license to market and sell the DOS version of the Stylus software. The
Company no longer sells and markets the DOS version of the Stylus software and
has terminated this license agreement. The Company has developed the Windows
version of the Stylus software which it is now marketing and selling.

PRODUCT DEVELOPMENT

         The Company's product development activities for the Insignia POPS
program have been conducted internally and include the proprietary data
management and operations system as well as the current offering of
point-of-purchase display promotion products. Ongoing internal systems
enhancements as well as the development of point-of-purchase and other promotion
products will be conducted utilizing both internal and external resources as
appropriate.

         The Company's product development activities on the SIGNright system
were primarily conducted by the Developer on a contract basis. The Company
continues to introduce various additional complementary products such as new
sign card formats, new colors and new types of sign cards.

         The Stylus software product was initially developed on a contract basis
beginning in 1992 and continuing through 1997. Beginning in 1993, the Company
hired in-house employees to develop and modify portions of the Stylus software
product. The Company plans no further development to its existing Stylus
software products. Product development costs of $498,160 in 1996, $493,686 in
1997 and $407,409 in 1998 were primarily related to development of the Stylus
software product.

SUPPLIERS

         The Company has no plans to develop an in-house manufacturing
capability for the SIGNright machine and is obligated to purchase the SIGNright
machine from the Supplier. Prices under the supply agreement are fixed in
Japanese yen. The Company owns certain tooling for the SIGNright machine which
is used by the Supplier. The Company believes there are other manufacturers
capable of manufacturing and providing the SIGNright machine on comparable
terms. However, the time required to locate and qualify another supplier could
cause a delay in the manufacturing process that might have a serious adverse
effect on the Company.

         The thermal paper used by the Company in its SIGNright and Impulse
thermal sign cards is purchased exclusively from one supplier. While the Company
believes that an alternative supplier would be available if necessary, any
disruption in the relationship with or deliveries by the current supplier could
have a serious adverse effect on the Company.


                                     Page 5
<PAGE>


COMPETITION

INSIGNIA POPS (POINT-OF-PURCHASE-SERVICES)
         Insignia POPS has three major competitors in its market: News America
Marketing In-Store (News America), Catalina Marketing Corporation (Catalina) and
FLOORgraphics(TM), Inc. (FLOORgraphics). News America offers a network of
in-store advertising, promotion and sales merchandising services. News America
has branded all of their in-store products with their FSI coupon business as
SmartSource(TM). Catalina offers more than 20 strategic marketing solutions that
provide targeted communications and incentives at the checkout based on
consumer's actual purchase behavior. These marketing solutions include a
scanner-based network and in-store electronic marketing programs. FLOORgraphics
is an in-store media company that projects national advertising campaigns at
retail point-of-sale through large format, full color "floor billboards." Placed
on a category exclusive basis, FLOORgraphics activate recall of national ad
campaigns at point-of-sale.

The Insignia POPS main strengths, in relation to its competition are:

         - the linking of manufacturers to retailers at a central coordination
           point
         - providing a complete call to action
         - supplying account-specific and store-specific messages at the retail
           shelf

THE SIGNRIGHT SYSTEM
         The Company's patent covers the SIGNright system and the use of sign
card encoded with a complementary barcode. The Company could face competition
from suppliers of sign cards who duplicate the barcode used by the Company.
Management believes that the number, relatively small size, and geographic
dispersal of its customers, their relationship with the Company, and the
Company's retention of its customer list as a trade secret will discourage such
competition. However, there is no assurance that such competition will not
develop.

STYLUS SOFTWARE
         Stylus software has three major competitors in its market: Access, Inc.
(Access), Electronic Label Technology, Inc. (ELT), and Retail Technologies, Inc.
(RTI). Access offers a product called dSIGN, which by its very nature of
requiring individual customization is focused more toward large retail chains.
ELT sells numerous versions of LabelMaster. RTI markets Design-R-Labels. The
Company believes that its complete line of Stylus products compares favorably on
features, benefits, cost, performance, and ease of use and implementation to
that of its main competitors. The Company has several products and can provide
solutions to operate in the following environments: UNIX/AIX, AS/400, MD-DOS,
Windows 3.1/95/NT, OBDC, or with stand-alone printers. The Company's main
strengths, in relation to its competition are: merchandising, large format
printing, high speed printing, image handling, ease of use, and rapid
implementation for their products, services and offerings.

         Unlike the SIGNright system, the Stylus product does not offer the
Company the benefit of proprietary sign card stock. While this leaves customers
free to buy stock from alternate suppliers, the Company believes that it will
capture a significant portion of sign card and label sales due to the wide array
of pre-printed and perforated sign and label stock offered by the Company at
competitive prices.


                                     Page 6
<PAGE>


RESTRUCTURING PROGRAM

         During January 1998, the Company implemented a restructuring program
(Program) to achieve a more focused marketing strategy regarding the selling of
SIGNright machines. This marketing strategy eliminated the marketing and selling
of SIGNright machines through direct channels. This resulted in the Company
streamlining and downsizing its operations by reducing its workforce and
consolidating certain employee groups. As a result of this Program, the Company
reduced its workforce from 130 full time employees to 93 full time employees.
The Company took a charge to earnings in December 1997 due to this restructuring
in the amount of $315,000. During April 1998, the Company initiated a further
restructuring program to redirect the Company's marketing strategy toward the
Insignia POPS program. This marketing strategy eliminated the marketing and
selling of SIGNright machines domestically. As a result of this program, the
Company reduced its workforce from 93 full time employees to 65 full time
employees. The Company took a charge to earnings in 1998 due to this
restructuring in the amount of $546,000. This $546,000 charge is comprised of a
$196,000 write-down of a prepayment made to its Japanese vendor for SIGNright
machines, a $106,000 charge for the write-off of SIGNright machines, a $15,000
charge for moving expenses, a $47,000 charge for accrued rental costs associated
with a portion of the lease of the facility which in 1998 was permanently idle
and separate from the remaining utilized lease space, and severance costs in the
amount of $182,000 as a result of the workforce reduction.

EMPLOYEES

         As of March 12, 1999, the Company had 66 full-time employees. The
full-time employees included 2 in telemarketing, 16 in other sales and marketing
positions, 38 in operations and customer service, 7 in administration and
accounting functions and 3 in senior management positions. None of the Company's
employees are represented by unions.


Item 2.  Properties

         The Company is located in approximately 26,000 square feet of office
and warehouse space in suburban Minneapolis, Minnesota, which has been leased
until December 2004. The Company believes that this facility is more than
adequate to meet the Company's current and foreseeable needs.


                                     Page 7
<PAGE>


Item 3.  Legal Proceedings

         In December 1997, Meta-4, Inc., the developer of the DOS version of the
Company's Stylus software product, brought suit against the Company in U.S.
District Court in the District of Minnesota. The complaint alleged copyright
infringement and breach of contract in connection with the Company's
distribution of the Company's Stylus software product. This lawsuit was settled
in March 1999. Under the settlement Meta-4 assigned all its rights to the Stylus
software to the Company in consideration of $15,000 in cash and 75,000 shares of
the Company's common stock.



Item 4.  Submission of Matters to a Vote of Security Holders

         No matters were submitted to a vote of security holders during the
fourth quarter of fiscal 1998.


Item 4A.  Executive Officers of the Registrant

The names, ages and positions of the Company's executive officers are as
follows:

Name               Age  Position
- --------------------------------------------------------------------------------

G. L. Hoffman      49   Chairman and Secretary
Scott F. Drill     46   President and Chief Executive Officer
Gary L. Vars       58   Executive Vice President, General Manager, POPS Division
John R. Whisnant   53   Vice President, Finance and Chief Financial Officer

         G. L. Hoffman, a co-founder of the Company, has been the Chairman and
Secretary of the Company since it was incorporated in January 1990 and was
President and Chief Executive Officer from January 1990 until February 1998.
Prior to that time he was a co-founder of Varitronic Systems, Inc., which
develops, manufactures and markets business graphic products. Mr. Hoffman was
employed as Chairman, Executive Vice President and Secretary of Varitronics from
1983 until January 1990. Mr. Hoffman also had primary responsibility for
developing Varitronics' international marketing and private label distribution
systems.

         Scott F. Drill, has been President and Chief Executive Officer of the
Company since February 24, 1998. Since May 1996 Mr. Drill was a partner in
Minnesota Management Partners (MMP), a venture capital firm located in
Minneapolis, Minnesota. He remains a partner in MMP, which completed investment
of its capital in January 1998. From 1983 through March 1996 Mr. Drill was
President and Chief Executive Officer of Varitronic Systems, Inc. and Chairman
since 1990. Prior to starting Varitronics, Mr. Drill held senior management
positions in sales and marketing at Conklin Company and Kroy, Inc.

         Gary L. Vars has been Executive Vice President and General Manager of
the POPS Division since September 15, 1998. Prior to joining Insignia Systems
Mr. Vars spent 22 years as a marketing and business development consultant to
Fortune 500 companies. From 1966 to 1976 Mr. Vars held


                                     Page 8
<PAGE>


various management positions at the Pillsbury Co., including Director of
Marketing and New Product Development, Grocery Products Division.

         John R. Whisnant joined the Company as Vice President of Finance and
Chief Financial Officer of the Company in October 1995. From June 1994 to
September 1995 he was self employed as a franchise consultant. From June 1992 to
June 1994 he served as President of AmericInn, Inc. a motel franchising company.


PART II.

Item 5.  Market for the Registrant's Common Equity

MARKET INFORMATION

The Company's common stock trades on the Nasdaq Small-Cap Market System under
the symbol ISIG. The following table sets forth the range of high and low bid
prices reported on the Nasdaq System. These quotations represent prices between
dealers and do not reflect retail market-ups, mark-downs or commission.

         1998                       High             Low
         -----------------------------------------------------
         First Quarter              1-15/16          1
         Second Quarter             2-15/16          1-5/32
         Third Quarter              3                1-1/2
         Fourth Quarter             2-3/8            1

         1997                       High             Low
         -----------------------------------------------------
         First Quarter              4-5/8            1-13/16
         Second Quarter             4                2-5/16
         Third Quarter              3-3/8            2-1/2
         Fourth Quarter             2-5/8            1-1/32

APPROXIMATE NUMBER OF HOLDERS OF COMMON STOCK

As of March 17, 1999, the Company had 147 shareholders of record and
approximately 855 beneficial owners.

DIVIDENDS

The Company has never paid cash dividends on its common stock. The Board of
Directors presently intends to retain all earnings for use in the Company's
business and does not anticipate paying cash dividends in the foreseeable
future.


                                     Page 9
<PAGE>


Item 6.  Selected Financial Data

(In thousands, except per share amounts.)

<TABLE>
<CAPTION>

For the Years Ended
December 31                                1998         1997         1996         1995         1994
- ----------------------------------------------------------------------------------------------------
<S>                                    <C>          <C>          <C>          <C>          <C>     
Net sales                              $  8,704     $ 13,321     $ 14,667     $ 15,547     $ 16,304
Operating income (loss)                  (3,396)      (3,393)        (999)      (1,470)        (947)
Net income (loss)                        (3,416)      (3,380)        (999)      (1,451)        (909)
Net income (loss) per share:
  Basic and diluted                    $   (.44)    $   (.50)    $   (.18)    $   (.27)    $   (.17)
Shares used in calculation of
 Net loss per share:
  Basic and diluted                       7,714        6,790        5,404        5,360        5,203
Working capital                        $  2,232     $  3,462     $  3,512     $  4,351     $  4,952
Total assets                              4,069        5,855        6,426        6,832        8,107
Long-term debt and lease obligation          72          186          289          383           --
Total stockholders' equity                2,430        3,795        4,174        5,118        6,413
</TABLE>


Item 7.  Management's Discussion and Analysis of Financial Condition and Results
of Operations

RESULTS OF OPERATIONS

The following table sets forth, for the periods indicated, certain items in the
Company's statements of operations as a percentage of net sales.

<TABLE>
<CAPTION>

Year Ended December 31                1998          1997          1996
- -------------------------------------------------------------------------
<S>                                  <C>           <C>           <C>   
Net Sales                            100.0%        100.0%        100.0%
Cost of Sales                         53.7          51.3          48.2
- -------------------------------------------------------------------------
Gross Profit                          46.3          48.7          51.8
Operating Expenses:
    Sales and Marketing               51.3          53.0          42.5
    Product Development                4.7           3.7           3.3
    General and Administrative        23.1          15.1          12.8
    Restructuring Charge               6.3           2.4            --
- -------------------------------------------------------------------------
Total Operating Expenses              85.4          74.2          58.6
- -------------------------------------------------------------------------
Operating Loss                       (39.0)        (25.5)         (6.8)
Other Income                          (0.2)          0.1            --
- -------------------------------------------------------------------------
Net Loss                             (39.2)%       (25.4)%        (6.8)%
- -------------------------------------------------------------------------
</TABLE>


                                     Page 10
<PAGE>


FISCAL 1998 COMPARED TO FISCAL 1997

NET SALES: Net sales for the year ended December 31, 1998 decreased 35% to
$8,704,000 compared to sales of $13,321,000 in 1997.

The decrease in sales in 1998 resulted primarily from discontinuing domestic
sales of the SIGNright machine in 1998 and significantly lower Stylus software
revenue. Machine and machine related revenue was $997,000 in 1998 compared to
$3,500,000 in 1997. Stylus software revenue was $532,000 in 1998 compared to
software revenue of $1,597,000 in 1997.

GROSS PROFIT: The Company's gross profit decreased 38% in 1998 to $4,033,000 as
compared to 1997. Gross profit as a percentage of net sales decreased to 46.3%
for 1998 compared to 48.7% for 1997. The decrease in 1998 was due primarily to
the overall decrease in net sales and change in product mix. Also, the Company's
fixed costs did not decrease in the same proportion as net sales decreased in
1998. The Company's foreign sales were 16% in 1998, 14% in 1997 and 16% in 1996.
The Company expects that sales to foreign distributors will be approximately 14%
in 1999.

OPERATING EXPENSES: Operating expenses decreased 25% in 1998. In 1998 the
Company recorded a restructuring charge of $546,000, offset by a $2,620,000
decrease to sales expenses as a result of the restructuring which accounted for
the 25% overall decrease in operating expenses in 1998. Sales expenses decreased
58% in 1998. The decrease in 1998 was due primarily to the restructuring of the
Company and elimination of SIGNright sales personnel. Marketing expenses also
decreased 53% in 1998 as a result of an expense reduction effort and the
restructuring of the Company. Product development expenses decreased 17% in 1998
as the Company eliminated any further independent product development of its
Stylus software. The Company expects that its operating expenses will increase
in 1999 as the Company continues to invest in the POPS program.

Operating expenses as a percentage of net sales were 85.4% in 1998. The increase
as a percentage of net sales in 1998 was due primarily to the lower sales volume
of the SIGNright machine and Stylus software. The Company expects its operating
expenses as a percentage of net sales to decrease and its net sales to increase
at a faster rate than operating expenses as the Company is able to leverage its
fixed expenses and increase its POPS program revenues.

NET LOSS: The Company had a net loss of $3,416,000 in 1998 compared to a net
loss of $3,380,000 in 1997. The net loss in 1998 resulted primarily from a
substantial decrease in net sales and a decrease in margins due to a higher
proportion of fixed expense allocated to lower sales, along with a restructuring
charge of $546,000 and the increased costs of investing in the Insignia POPS
program.

FISCAL 1997 COMPARED TO FISCAL 1996

NET SALES: Net sales for 1997 decreased 9% compared to sales of $14,667,000 in
1996. The decrease in sales in 1997 compared to 1996 resulted primarily from a
decreased demand for the SIGNright machine compared to the demand for the
Impulse machine in 1996 and a lower sales price for the SIGNright machines.


                                     Page 11
<PAGE>


GROSS PROFIT: The Company's gross profit decreased 15% in 1997 as compared to
1996. Gross profit as a percentage of net sales decreased to 48.7% for 1997
compared to 51.8% for 1996. The decrease in 1997 was due primarily to the
overall decrease in net sales in 1997. Also, the Company's fixed costs did not
decrease in the same proportion as net sales decreased in 1997.

OPERATING EXPENSES: Operating expenses increased 15% in 1997 compared to 1996.
In 1997 the Company recorded a restructuring charge of $315,000 and also
introduced its Insignia POPS program and incurred $1,007,000 of sales expenses
which accounted for the 15% increase in 1997. Sales expenses increased 27% in
1997. The increase in 1997 was due to the introduction of the Insignia POPS
program. Marketing expenses decreased 19% in 1997. This decrease was a result of
an expense reduction effort. General and administrative expenses increased 7% in
1997. The increase in 1997 was due primarily to an increase in rent and bad debt
expense. Product development expenses decreased 1% in 1997.

Operating expenses as a percentage of net sales were 74.2% in 1997 compared to
58.6% in 1996. The increase as a percentage of net sales in 1997 was due
primarily to the lower sales volume of the SIGNright machine.

NET LOSS: The Company had a net loss of $3,380,000 in 1997 compared to a net
loss of $999,000 in 1996. The net loss in 1997 resulted primarily from a
substantial decrease in net sales and a decrease in margins due to a higher
proportion of fixed expense allocated to lower sales, along with a restructuring
charge of $315,000.

LIQUIDITY AND CAPITAL RESOURCES

The Company has financed its operations with proceeds from public and private
equity placements. At December 31, 1998, working capital was $2,232,000 compared
to $3,462,000 at December 31, 1997. During the same period total cash and cash
equivalents increased $655,000 to $1,120,000.

Net cash used in operating activities during 1998 was $830,000, primarily due to
the net loss and the increase in accrued expenses, offset by the decrease in
accounts receivable, inventory, prepaids and other liabilities. Accounts
receivable decreased $1,360,000 in 1998 as extended term payment plans were paid
down during 1998. Inventory decreased $407,000 primarily due to the Company's
decision to reduce its inventory levels of SIGNright machines. Prepaid expenses
decreased $352,000 primarily due to the write-off of SIGNright machine deposits.
The Company expects accounts receivable to remain relatively flat during 1999.
The Company also expects inventory levels to remain flat during 1999.

Net cash of $740,000 was used in investing activities in 1998. The net cash
decrease was due to the purchase of marketable securities in the amount of
$1,701,000 offset by the maturity of marketable securities in the amount of
$1,046,000 and the purchase of property and equipment of $116,000.

Net cash of $1,569,000 was provided by financing activities, primarily from the
proceeds from the issuance of common stock of $2,038,000 offset by principal
payments on long term debt of $103,000 and payments to the line of credit in the
amount of $365,000.

The Company anticipates that its working capital needs will remain consistent
with prior years. In December of 1997, the Company entered into a loan agreement
with a commercial financing


                                     Page 12
<PAGE>


division of a U.S. Bank. The bank issued the Company a line of credit in the
amount of $3,000,000. As of December 31, 1998 there was no outstanding balance
on the line of credit and the borrowing availability was approximately
$1,200,000. The Company believes that with this line of credit it will have
sufficient capital resources to fund its current business operations and
anticipated growth for the foreseeable future.

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

Certain statements contained herein and in the following section and like
statements elsewhere in this report are forward looking statements. Actual
results could differ materially from those anticipated as a result of various
factors. Set forth below are the principal factors and risks considered most
likely to cause actual results to differ materially from management's
expectations.

Significant risk factors, while not all inclusive, are:

1.   RESULTS OF INSIGNIA POPS PROGRAM.
     It will be necessary to achieve lift results from the Insignia POPS program
     that are comparable to the results to date from the Insignia POPS program
     in order to obtain additional participating manufacturers and retailers at
     the rate anticipated by the Company.

2.   COMPETITION.
     Insignia POPS will be competing for the marketing expenditures of branded
     product manufacturers, who use various forms of point-of-purchase marketing
     methods, such as displays, coupons, in-store samples, etc. There is no
     assurance that Insignia POPS will compete successfully with these
     traditional marketing methods.

3.   SIGN PRODUCTION.
     The Company's ability to produce the planned number of signs will depend on
     a number of factors, including receipt of data and information from both
     the retailers and manufacturers and conducting the necessary training.

4.   BUSINESS CONDITIONS OF THE GENERAL ECONOMY.

5.   COST OF THE RAW MATERIAL.
     The Company's printing gross margin percentage is a sensitive function of
     the cost of the raw paper materials.

6.   SIGN CARD REVENUE.
     The Company derives a significant portion of its revenue from the sale of
     the bar-coded sign cards required by the Impulse and SIGNright systems,
     which are no longer being marketed domestically by the Company. If a
     substantial number of existing customers discontinue the use of the sign
     card there could be a serious adverse effect on the Company's revenue.

7.   DEPENDENCE ON KEY EMPLOYEES.
     The Company is highly dependent upon the services of its present officers,
     and the loss of any of them could have a material adverse effect on the
     Company. None of the Company's officers are bound by employment or
     non-competition agreements with the Company. The success of the Company
     will also depend on its ability to attract and retain capable sales and
     marketing personnel.


                                     Page 13
<PAGE>


YEAR 2000 COMPLIANCE

GENERAL DESCRIPTION: The year 2000 issue is the result of computer programs
being written using two digits rather than four to define the applicable year.
Any of the Company's computer programs or hardware that have date sensitive
software or imbedded chips may recognize a date using "00" as the year 1900
rather than the year 2000. This could result in a system failure or
miscalculations causing disruptions of operations, including, among other
things, a temporary inability to process transactions, send invoices, or engage
in similar normal business activities.

YEAR 2000 COMPLIANCE: The Company has modified or upgraded portions of its
software and certain hardware so that those systems will properly utilize dates
beyond December 31, 1999. This modification and upgrade was completed in March
1999. The Company believes that with these modifications and upgrades, the year
2000 issue has been mitigated.

THIRD PARTY: The Company does not have any direct interfacing with significant
third party vendors. The Company has queried significant suppliers and
subcontractors who do not share information systems with company (external
agents). To date, the Company is not aware of any external agent with a year
2000 issue that would materially impact the Company's results of operations,
liquidity, or capital resources. However, the Company has no means of insuring
that external agents will be year 2000 ready. The inability of external agents
to complete their year 2000 resolution process in a timely fashion could
materially impact the Company. The effect of non-compliance by external agents
is not determinable.

COST: The Company utilized both internal and external resources to reprogram and
modify the software and operating equipment for year 2000 modifications. The
total cost of the year 2000 project was approximately $20,000 and is being
funded through operating cash flows.

PRODUCT: The Company has made modifications to any of its products which require
remediation to be year 2000 compliant. Accordingly, the Company does not believe
that the year 2000 presents a material exposure as it relates to the Company's
products.

<TABLE>
<CAPTION>
      ------------------------------- ------------------- ------------------ ------------------ ------------------
      RESOLUTION PHASES                   ASSESSMENT         REMEDIATION          TESTING         IMPLEMENTATION
      ------------------------------- ------------------- ------------------ ------------------ ------------------
<S>   <C>                             <C>                 <C>                <C>                <C>
  E   Information Technology          100% Complete       100% Complete      100% Complete      100% Complete     
  X   ------------------------------- ------------------- ------------------ ------------------ ------------------
  P   Operating Equipment with        100% Complete       100% Complete      100% Complete      100% Complete     
  O   Embedded Chips or Software                                                                                  
  S   ------------------------------- ------------------- ------------------ ------------------ ------------------
  U   Products                        100% Complete       100% Complete      100% Complete      100% Complete     
  R   ------------------------------- ------------------- ------------------ ------------------ ------------------
  E                                                                                                               
      3rd Party - System Interface           N/A                 N/A                N/A                N/A        
  T   ------------------------------- ------------------- ------------------ ------------------ ------------------
  Y   3rd Party - Surveying           100% Complete                                             Implement         
  P                                                                                             contingency plans 
  E                                                                                             or other          
                                                                                                alternatives as     
                                                                                                necessary.          
      ------------------------------- ------------------- ------------------ ------------------ ------------------  
</TABLE>


                                     Page 14
<PAGE>


Item 8.  Financial Statements and Supplementary Data

                          INDEX TO FINANCIAL STATEMENTS

The following Independent Auditors' Report and Financial Statements thereon are
included on the pages indicated:

Report of Independent Auditors...............................................F-1

Balance Sheets as of December 31, 1998 and 1997..............................F-2

Statements of Operations for the years ended December 31, 1998, 
  1997, and 1996.............................................................F-3

Statement of Changes in Stockholders' Equity for the years ended
  December 31, 1998, 1997, and 1996..........................................F-4

Statement of Cash Flows for the years ended December 31, 1998, 
  1997, and 1996.............................................................F-5

Notes to Financial Statements................................................F-6


                                     Page 15
<PAGE>


                         REPORT OF INDEPENDENT AUDITORS


To the Stockholders and Board of Directors
Insignia Systems, Inc.


We have audited the accompanying balance sheets of Insignia Systems, Inc. as of
December 31, 1998 and 1997, and the related statements of operations, changes in
stockholders' equity and cash flows for each of the three years in the period
ended December 31, 1998. Our audits also included the financial statement
schedule listed in the index at Item 14(a).These financial statements are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the financial position of Insignia Systems, Inc. at
December 31, 1998 and 1997, and the results of its operations and its cash flows
for each of the three years in the period ended December 31, 1998, in conformity
with generally accepted accounting principles. Also in our opinion, the related
financial statement schedule, when considered in relation to the basic financial
statements taken as a whole, present fairly in all material respects the
information set forth therein.


                                           /s/Ernst & Young LLP



Minneapolis, Minnesota
February 5, 1999


                                    Page F-1
<PAGE>


                             INSIGNIA SYSTEMS, INC.
                                 BALANCE SHEETS

<TABLE>
<CAPTION>

AS OF DECEMBER 31                                                         1998              1997
- ------------------------------------------------------------------------------------------------
<S>                                                               <C>               <C>         
ASSETS
CURRENT ASSETS:
     Cash and cash equivalents                                    $          0      $          0
     Marketable securities                                           1,120,100           464,837
     Accounts receivable - net of $96,000 allowance in 1998
       and $204,000 in 1997                                          1,280,021         2,712,505
     Inventories                                                     1,210,500         1,617,578
     Prepaid expenses                                                  187,784           540,028
- ------------------------------------------------------------------------------------------------
     Total Current Assets                                            3,798,405         5,334,948

PROPERTY AND EQUIPMENT:
     Production tooling, machinery and equipment                     1,894,577         1,902,704
     Office furniture and fixtures                                     358,602           356,099
     Computer equipment                                                954,096           978,952
     Leasehold improvements                                             35,134           312,420
- ------------------------------------------------------------------------------------------------
                                                                     3,242,409         3,550,175
     Accumulated depreciation and amortization                      (2,972,303)       (3,030,500)
- ------------------------------------------------------------------------------------------------
     Total Property and Equipment                                      270,106           519,675
- ------------------------------------------------------------------------------------------------

TOTAL ASSETS                                                      $  4,068,511      $  5,854,623
- ------------------------------------------------------------------------------------------------

LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
     Accounts payable                                             $    518,529      $    424,361
     Accrued compensation and benefits                                 176,746           234,291
     Accrued expenses                                                   85,138           245,028
     Deferred revenue                                                  404,729           361,976
     Warranty reserve                                                   25,840            98,430
     Other                                                             241,515            40,523
     Line of credit                                                          0           365,447
     Current portion of long-term debt                                 114,087           103,221
- ------------------------------------------------------------------------------------------------
     Total Current Liabilities                                       1,566,584         1,873,277

LONG-TERM DEBT                                                          72,018           186,104
COMMITMENTS (SEE NOTES 5 AND 9)

STOCKHOLDERS' EQUITY:
     Common stock, par value $.01:
        Authorized shares - 20,000,000
        Issued and outstanding shares - 8,498,800 in 1998 and
           6,857,721 in 1997                                            84,998            68,578
     Additional paid-in capital                                     15,163,071        13,083,563
     Unearned compensation                                             (47,932)           (2,250)
     Accumulated deficit                                           (12,770,228)       (9,354,649)
- ------------------------------------------------------------------------------------------------
     Total Stockholders' Equity                                      2,429,909         3,795,242
- ------------------------------------------------------------------------------------------------

TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY                        $  4,068,511      $  5,854,623
- ------------------------------------------------------------------------------------------------
</TABLE>

SEE NOTES TO FINANCIAL STATEMENTS.


                                    Page F-2
<PAGE>


                             INSIGNIA SYSTEMS, INC.
                            STATEMENTS OF OPERATIONS

<TABLE>
<CAPTION>

YEAR ENDED DECEMBER 31                                     1998              1997              1996
- ------------------------------------------------------------------------------------------------------
<S>                                                   <C>               <C>               <C>         
NET SALES                                             $  8,703,604      $ 13,321,124      $ 14,667,382
Cost of Sales                                            4,670,419         6,832,609         7,063,836
- ------------------------------------------------------------------------------------------------------
     Gross Profit                                        4,033,185         6,488,515         7,603,546

OPERATING EXPENSES:
     Sales                                               3,672,173         5,557,557         4,381,247
     Marketing                                             790,981         1,501,242         1,845,730
     Product development                                   407,409           493,686           498,160
     General and administrative                          2,012,899         2,014,322         1,877,411
     Restructuring Charge                                  545,992           314,568                --
- ------------------------------------------------------------------------------------------------------
        Total Operating Expenses                         7,429,454         9,881,375         8,602,548
- ------------------------------------------------------------------------------------------------------
           Operating Loss                               (3,396,269)       (3,392,860)         (999,002)

OTHER INCOME (EXPENSE):
     Interest income                                        56,936            84,667            46,751
     Interest expense                                     (113,672)          (56,717)          (64,911)
     Other income (expense)                                 37,426           (14,602)           17,936
- ------------------------------------------------------------------------------------------------------
        NET LOSS                                      $ (3,415,579)     $ (3,379,512)     $   (999,226)
- ------------------------------------------------------------------------------------------------------

Net loss per share:
     Basic and diluted                                $       (.44)     $       (.50)     $       (.18)
- ------------------------------------------------------------------------------------------------------

Shares used in calculation of net loss per share:
     Basic and diluted                                   7,714,522         6,790,484         5,403,741
- ------------------------------------------------------------------------------------------------------
</TABLE>

SEE NOTES TO FINANCIAL STATEMENTS.


                                    Page F-3
<PAGE>


                             INSIGNIA SYSTEMS, INC.
                  STATEMENT OF CHANGES IN STOCKHOLDERS' EQUITY

<TABLE>
<CAPTION>
                                         Common Stock           Additional
                                         ------------             Paid-In         Unearned       Accumulated
                                     Shares         Amount        Capital       Compensation        Deficit           Total
       -----------------------------------------------------------------------------------------------------------------------
<S>                                <C>          <C>             <C>             <C>              <C>              <C>         
BALANCE AT JAN. 1, 1996            5,361,006    $     53,610    $ 10,056,117    $    (16,125)    $ (4,975,911)    $  5,117,691
Employee stock purchase plan          42,852             429          46,280              --               --           46,709
Amortization of stock grant               --              --              --           8,812               --            8,812
Net loss                                  --              --              --              --         (999,226)        (999,226)
- ------------------------------------------------------------------------------------------------------------------------------

BALANCE AT DEC. 31, 1996           5,403,858          54,039      10,102,397          (7,313)      (5,975,137)       4,173,986
Sale of common stock               1,373,660          13,737       2,890,471              --               --        2,904,208
Exercise of stock options             13,768             138          13,630              --               --           13,768
Employee stock purchase plan          66,435             664          77,065              --               --           77,729
Amortization of stock grant               --              --              --           5,063               --            5,063
Net loss                                  --              --              --              --       (3,379,512)      (3,379,512)
- ------------------------------------------------------------------------------------------------------------------------------

BALANCE AT DEC. 31, 1997           6,857,721          68,578      13,083,563          (2,250)      (9,354,649)       3,795,242
Sale of common stock               1,600,000          16,000       1,961,252              --               --        1,977,252
Exercise of stock options             40,066             400          55,898              --               --           56,298
Exercise of stock warrants             2,013              20           4,258              --               --            4,278
Issuance of stock warrants
   in lieu of services                    --              --          58,100         (47,932)              --           10,168
Amortization of stock grant               --              --              --           2,250               --            2,250
Net loss                                  --              --              --              --       (3,415,579)      (3,415,579)
- ------------------------------------------------------------------------------------------------------------------------------
BALANCE AT DEC. 31, 1998           8,499,800    $     84,998    $ 15,163,071    $    (47,932)    $(12,770,228)    $  2,429,909
- ------------------------------------------------------------------------------------------------------------------------------
</TABLE>

SEE NOTES TO FINANCIAL STATEMENTS.


                                    Page F-4
<PAGE>


                             INSIGNIA SYSTEMS, INC.
                            STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>

YEAR ENDED DECEMBER 31                                            1998            1997            1996
- ---------------------------------------------------------------------------------------------------------
<S>                                                           <C>             <C>             <C>         
OPERATING ACTIVITIES:
     Net loss                                                 $(3,415,579)    $(3,379,512)    $  (999,226)
     Adjustments to reconcile net loss to net
     Cash used in operating activities:
       Depreciation and amortization                              336,613         662,279         540,192
       Provision for bad debt expense                              72,000         185,000          70,000
       Provision for obsolete inventory                            69,500          71,500          47,500
       Amortization of unearned compensation                        2,250           5,063           8,812
       Gain on sale of equipment                                   (2,444)             --              --
       Issuance of stock warrants in lieu of services              10,168              --              --
     Changes in operating assets and liabilities:
       Accounts receivable                                      1,360,484        (252,654)       (479,477)
       Inventories                                                337,578         326,885         (35,897)
       Prepaid expenses                                           352,244        (324,466)        116,056
       Accounts payable                                            94,168        (257,800)       (101,890)
       Accrued compensation and benefits                          (57,545)          5,272           6,317
       Deferred revenue                                            42,753         268,052          73,047
       Warranty reserve                                           (72,590)         55,590         (31,160)
       Accrued expenses and other                                  41,102         137,705           2,789
- ---------------------------------------------------------------------------------------------------------
       Net Cash Used in Operating Activities                     (829,298)     (2,497,086)       (782,937)

INVESTING ACTIVITIES:
     Purchases of property and equipment                         (116,279)       (230,651)       (341,980)
     Proceeds from sale of equipment                               31,680              --              --
     Purchase of marketable securities                         (1,700,967)     (1,812,307)     (1,114,271)
     Maturity/sale of marketable securities                     1,045,704       1,496,897       1,468,750
- ---------------------------------------------------------------------------------------------------------
       Net Cash (Used In) Provided By Investing Activities       (739,862)       (546,061)         12,499

FINANCING ACTIVITIES:
     Net change in line of credit                                (365,447)       (307,834)        673,281
     Proceeds from issuance of Common Stock                     2,037,827       2,995,704          46,709
     Principal payments on long-term debt                        (103,220)        (93,391)        (84,497)
- ---------------------------------------------------------------------------------------------------------
       Net Cash Provided by Financing Activities                1,569,160       2,594,479         635,493
- ---------------------------------------------------------------------------------------------------------
INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS                        0        (448,668)       (134,945)
Cash and Cash Equivalents at Beginning of Year                          0         448,668         583,613
- ---------------------------------------------------------------------------------------------------------
CASH AND CASH EQUIVALENTS AT END OF YEAR                      $         0     $         0     $   448,668
- ---------------------------------------------------------------------------------------------------------
</TABLE>

SEE NOTES TO FINANCIAL STATEMENTS.


                                    Page F-5
<PAGE>


                             INSIGNIA SYSTEMS, INC.
                          NOTES TO FINANCIAL STATEMENTS


1.   DESCRIPTION OF BUSINESS. Insignia Systems, Inc. (the "Company") markets
     in-store promotional programs, products and services to retailers and
     manufacturers. These products include thermal sign card supplies for the
     Company's SIGNright and Impulse systems, Stylus software, and Insignia
     POPS.

2.   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES.
     CASH EQUIVALENTS. The Company considers all highly liquid investments with
     a maturity of three months or less when purchased to be cash equivalents.

     REVENUE RECOGNITION. The Company recognizes revenue associated with
     equipment, software and sign card sales at the time the products are
     shipped to customers. Revenue associated with maintenance agreements are
     recognized over the life of the contract. Revenue associated with Insignia
     POPS is recognized at the completion of service.

     MARKETABLE SECURITIES. Marketable securities are composed of debt
     securities and are classified as available-for-sale. Available-for-sale
     securities are carried at fair value, with the unrealized gains and losses,
     net of tax, reported as a separate component of stockholders' equity.
     Realized gains and losses and declines in value judged to be other than
     temporary on available-for-sale securities are included in other income.

     INVENTORIES. Inventories are primarily comprised of Impulse machines,
     SIGNright machines, sign cards, and accessories. Inventory is valued at
     lower of cost or market using the first-in, first-out (FIFO) method.

     PROPERTY AND EQUIPMENT. Property and equipment is recorded at cost.
     Depreciation and amortization is provided on a straight line basis over
     three to five years. Leasehold improvements are amortized over the shorter
     of the term of the lease or life of the asset.

     PRODUCTION TOOLING COSTS. Expenditures relating to the purchase and
     installation of production tooling are capitalized and amortized over the
     anticipated useful life of the product.

     INCOME TAXES. Income taxes are accounted for under the liability method.
     Deferred income taxes are provided for temporary differences between
     financial reporting and tax bases of assets and liabilities.

     STOCK-BASED COMPENSATION. The Company has adopted the disclosure-only
     provisions of Statement of Financial Accounting Standards No. 123,
     "ACCOUNTING FOR STOCK-BASED COMPENSATION," but applies Accounting
     Principles Board Opinion No. 25 (APB 25) and related interpretations in
     accounting for its plans. Under APB 25, when the exercise price of employee
     stock options equals the market price of the underlying stock on the date
     of grant, no compensation expense is recognized.


                                    Page F-6
<PAGE>


                             INSIGNIA SYSTEMS, INC.
                          NOTES TO FINANCIAL STATEMENTS


     IMPAIRMENT OF LONG-LIVED ASSETS. The Company will record impairment losses
     on long-lived assets used in operations when indicators of impairment are
     present and the undiscounted cash flows estimated to be generated by those
     assets are less than the assets' carrying amount.

     USE OF ESTIMATES. The preparation of financial statements in conformity
     with general accepted accounting principles requires management to make
     estimates and assumptions that affect the amounts reported in the financial
     statements and accompanying notes. Actual results could differ from these
     estimates.

     NET LOSS PER COMMON SHARE. Loss per share is calculated under FASB
     Statement 128. Basic loss per share is based on the weighted average shares
     outstanding and exclude any dilutive effects of options and warrants.
     Diluted loss per share for the Company is the same as basic earnings per
     share because the effect of options and warrants is anti-dilutive.

     ADVERTISING COSTS. Advertising costs are charged to operations as incurred.
     Advertising expenses were approximately $361,500, $677,195 and $758,786 in
     1998, 1997 and 1996, respectively.

     RESEARCH AND DEVELOPMENT. Research and development expenditures are charges
     to operations as incurred. Statement of Financial Accounting Standards No.
     86, ACCOUNTING FOR COSTS OF COMPUTER SOFTWARE TO BE SOLD, LEASED OR
     OTHERWISE MARKETED, requires capitalization of certain software development
     costs subsequent to the establishment of technological feasibility.

     Based on the Company's product development process, technological
     feasibility is established upon completion of a working model. Costs
     incurred by the Company between completion of the working model and the
     point at which the product is ready for general release have been
     insignificant. All research and development costs have been expensed.

3.   RESTRUCTURING PROGRAM. During January 1998, the Company implemented a
     restructuring program (Program) to achieve a more focused marketing
     strategy regarding the selling of SIGNright machines. This marketing
     strategy eliminated the marketing and selling of SIGNright machines through
     direct channels. This resulted in the Company streamlining and downsizing
     its operations by reducing its workforce and consolidating certain employee
     groups. As a result of this Program, the Company reduced its workforce from
     130 full time employees to 93 full time employees. The Company took a
     charge to earnings in December 1997 due to this restructuring in the amount
     of $315,000. Accruals established as part of this restructuring were fully
     utilized in 1998. During April 1998, the Company initiated a further
     restructuring program to redirect the Company's marketing strategy toward
     the Insignia POPS program. This marketing strategy eliminated the marketing
     and selling of SIGNright machines domestically. As a result of this
     program, the Company reduced its workforce from 93 full time employees to
     65 full time employees. The Company took a charge to earnings in 1998 due
     to this restructuring in the amount of $546,000. This $546,000 charge is
     comprised of a $196,000 write-down of a prepayment made to its Japanese
     vendor for SIGNright machines, a $106,000 charge for the write-off of
     SIGNright machines, a $15,000 charge for moving


                                    Page F-7
<PAGE>


                             INSIGNIA SYSTEMS, INC.
                          NOTES TO FINANCIAL STATEMENTS


     expenses, a $47,000 charge for accrued rental costs associated with a
     portion of the lease of the facility which in 1998 was permanently idle and
     separate from the remaining utilized lease space, and severance costs in
     the amount of $182,000 as a result of the workforce reduction.

4.   MARKETABLE SECURITIES. Marketable securities consist of U.S. Treasury Debt
     Securities which mature in April 1999 and certificates of deposit.
     Approximately $170,000 of these certificates are pledged as collateral for
     the loan agreement (see Note 8) and approximately $243,000 of these
     certificates are pledged as collateral for the building lease agreement
     (see Note 9). Investments are classified as available-for-sale and are
     stated at amortized cost which approximates fair market value. As a result
     no unrealized gains or losses were recognized at December 31, 1998 and
     1997.

5.   COMMITMENTS.
     PRODUCT DESIGN AGREEMENTS. The Company has an exclusive licensing agreement
     for a bar-code used with the Impulse Retail System and SIGNright system.
     The Company has agreed to pay royalties totaling 1% of net sales on all
     paper and supplies using the bar-code technology of the Impulse Retail
     System.

     HARDWARE PURCHASE AGREEMENT. The Company has a purchase agreement with a
     Japanese company that holds the rights to supply its SIGNright machine.
     As of December 31, 1998, the Company had a purchase commitment for 1,000
     SIGNright machines in the approximate amount of $350,000. As of December
     31, 1998, the Company had paid $175,000 of this commitment. In addition,
     before beginning production, the Company paid for tooling, equipment and
     development expenditures of approximately $248,000. The purchase price for
     the SIGNright machine is payable in Japanese yen and therefore the dollar
     value of such payments may fluctuate with exchange rates.

6.   INCOME TAXES. At December 31, 1998, the Company had net operating loss
     carryforwards of approximately $11,848,000 which are available to offset
     future taxable income through 2018. These carryforwards are subject to the
     limitations of Internal Revenue Code Section 382. This section provides
     limitations on the availability of net operating losses to offset current
     taxable income if significant ownership changes have occurred for federal
     tax purposes. Significant components of the deferred tax assets are as
     follows:

     As of December 31                            1998             1997
     ----------------------------------------------------------------------
     DEFERRED TAX ASSETS:
     Net operating loss carryforwards         $ 4,383,600      $ 2,897,600
     Depreciation and amortization                144,000          106,900
     Accounts receivable allowance                 35,600           75,600
     Allowance for machine returns                  9,500           36,400
     Inventory reserve                             87,400          134,400
     Restructuring reserve                         57,400          110,500
     Other                                         20,500           50,000
     ----------------------------------------------------------------------
     Total deferred tax asset                   4,738,000        3,411,400
     Valuation allowance                       (4,738,000)      (3,411,400)
     ----------------------------------------------------------------------
     Net deferred tax assets                  $        --      $        --


                                    Page F-8
<PAGE>


                             INSIGNIA SYSTEMS, INC.
                          NOTES TO FINANCIAL STATEMENTS


7.   STOCK OPTIONS, WARRANTS AND AWARDS.
     STOCK OPTION PLAN. The Company has a stock option plan for its employees
     and directors. Under the terms of the plan, the Company grants incentive
     stock options to employees at an exercise price at or above 100% of fair
     market value on the date of grant. The plan also allows the Company to
     grant non-qualified options at an exercise price of less than 100% of fair
     market value at the date of grant. The stock options expire five years
     after the date of grant and typically vest in one-third increments on the
     first, second and third anniversaries of the grant date.

     The following tables summarizes activity under the plan:

<TABLE>
<CAPTION>
                                      Plan                Plan          Weighted
                                     Shares             Options      Average Exercise
                               Available for Grant    Outstanding    Price Per Share
     --------------------------------------------------------------------------------
<S>                                 <C>                 <C>           <C>         
     Balance at December 31, 1995     46,843            335,100       $       2.16
        Shares reserved              300,000                 --                 --
        Granted                     (223,400)           223,400               1.92
        Cancelled                     99,300            (99,300)              2.25
        Exercised                         --                 --                 --
     --------------------------------------------------------------------------------

     Balance at December 31, 1996    222,743            459,200               1.79
        Granted                     (199,000)           199,000               2.84
        Cancelled                      5,632             (5,632)              2.86
        Exercised                         --            (13,768)              2.59
     --------------------------------------------------------------------------------

     Balance at December 31, 1997     29,375            638,800               1.98
        Reserved                     600,000                 --                 --
        Granted                     (749,000)           749,000               1.25
        Cancelled                    236,734           (236,734)              2.21
        Exercised                         --            (40,066)              1.41
     --------------------------------------------------------------------------------

     Balance at December 31, 1998    117,109          1,111,000               1.54
</TABLE>

     The number of options exercisable under the plan were:

       December 31, 1996         267,262
       December 31, 1997         342,523
       December 31, 1998         541,623


                                    Page F-9
<PAGE>


                             INSIGNIA SYSTEMS, INC.
                          NOTES TO FINANCIAL STATEMENTS


     The following tables summarizes information about the stock options
     outstanding at December 31, 1998.

<TABLE>
<CAPTION>
                                     Options Outstanding                            Options Exercisable
                      --------------------------------------------------    ------------------------------------
                                           Weighted          Weighted                               Weighted
       Ranges of                           Average            Average             Number             Average
       Exercise           Number          Remaining       Exercise Price      Exercisable at     Exercise Price
        Prices         Outstanding     Contractual Life      Per Share      December 31, 1998       Per share
     -----------------------------------------------------------------------------------------------------------
<S>                      <C>               <C>                 <C>                <C>                 <C>  
     $1.06 -$2.75        701,334           5 Years             $1.34              203,126             $1.17
      1.81 - 3.38         91,000           4 Years              3.10               48,166              3.48
      1.25 - 1.38         95,000           3 Years              1.36               66,665              1.36
      1.00 - 1.88         29,500           2 Years              1.44               29,500              1.44
      1.38 - 3.38        194,166           1 Year               1.56              194,166              1.56
     -----------------------------------------------------------------------------------------------------------

      1.06 - 3.38      1,111,000           3 Years              1.54              541,623              1.52
</TABLE>

     Options outstanding under the plan expire at various dates during the
     period January 1999 through December 2003.

     The weighted average fair value of options granted during the years ended
     December 31, 1998, 1997 and 1996 was $.75, $1.62 and $.80, respectively.

     The Company follows Accounting Principles Board Opinion No. 25, ACCOUNTING
     FOR STOCK ISSUED TO EMPLOYEES (APB 25) and related interpretations in
     accounting for its employee stock options because, as discussed below, the
     alternative fair value accounting provided for under FASB Statement No.
     123, ACCOUNTING FOR STOCK-BASED COMPENSATION ("Statement 123"), requires
     use of option valuation models that were not developed for use valuing
     employee stock options.

     Pro forma information regarding net loss and loss per share is required by
     Statement 123, and has been determined as if the Company had accounted for
     its employee stock options under the fair value method of Statement 123.
     The fair value for these options was estimated at the date of grant using
     the Black-Scholes option pricing model with the following weighted-average
     assumptions for 1996; risk-free interest rate of 6.0%; volatility factor of
     the expected market price of the Company's common stock of .532, and a
     weighted-average life of the option of three years; and for 1997: risk-free
     interest rate of 6.0%; volatility factor of the expected market price of
     the Company's common stock of .882, and a weighted-average life of the
     option of three years; and for 1998: risk-free interest rate of 6.0%;
     volatility factor of the expected market price of the Company's common
     stock of .978, and a weighted-average life of the option of three years.

     The Black-Scholes option valuation model was developed for use in
     estimating the fair value of traded options which have no vesting
     restrictions and are fully transferable. In addition, option valuation
     models require the input of highly subjective assumptions. Because the
     Company's employee stock options have characteristics significantly
     different from those of traded options, and because changes in the
     subjective input assumptions can materially affect


                                    Page F-10
<PAGE>


                             INSIGNIA SYSTEMS, INC.
                          NOTES TO FINANCIAL STATEMENTS


     the fair value estimate, in management's opinion, the existing models do
     not necessarily provide a reliable single measure of the fair value of its
     employee stock options.

     For purposes of pro forma disclosures, the estimated fair value of the
     options is amortized to expense over the options' vesting period. The
     Company's pro forma information is as follows:

<TABLE>
<CAPTION>
                                                  1998              1997            1996
     ---------------------------------------------------------------------------------------
<S>                                           <C>              <C>              <C>         
     Pro forma net loss                       $(3,715,870)     $(3,508,528)     $(1,111,522)

     Pro forma net loss per common share          $  (.48)         $  (.52)        $   (.21)
</TABLE>

     The pro forma effect on the net loss for 1996, 1997 and 1998 is not
     representative of the pro forma effect on net loss in future years because
     it does not take into consideration pro forma compensation expense related
     to grants made prior to 1995.

     WARRANTS. During 1995, the Company issued five year warrants to an outside
     consultant to purchase 1,000 shares of Common Stock at $1.50 per share.
     Prior to 1995, the Company issued five year warrants to consultants to
     purchase a total of 17,500 shares of Common Stock exercisable at various
     prices between $2.56 per share and $4.00 per share. The warrants expire on
     various dates through November 1999.

     During 1990, two non-employee board members provided strategic planning,
     financial and general advisory assistance to the Company. In exchange for
     their services, the Company granted to each individual a warrant to
     purchase 75,000 shares of Common Stock at $2.00 per share for a five year
     period. During 1994, these warrants were extended to September 9, 1999.

     During 1997, a non-employee Board member providing strategic planning and
     advisory assistance to the Company was granted a warrant to purchase 25,000
     shares of common stock at $2.31 per share. The warrant will expire in five
     years.

     In 1998, the Company issued three year warrants to outside consultants to
     purchase 70,000 shares of common stock at $1.625 per share. The Company
     valued these warrants at $58,100 and will recognize consulting expense
     associated with these warrants over the vesting period. The Company
     recognized an expense of $10,168 in 1998 associated with these warrants.

     STOCK AWARD. In December 1993, the Company granted 25,000 shares of
     restricted stock at no cost to an officer of the Company. The restriction
     on the shares were removed as the individual completed employment periods
     with the Company through various dates from 1995 through 1998.

8.   FINANCING AGREEMENTS AND LONG-TERM DEBT. The Company entered into a $3
     million line of credit agreement with a finance corporation against which
     $0 was outstanding at December 31, 1998. The credit agreement provides that
     the minimum amount of interest due and payable in any month under the line
     of credit agreement will be not less than $7,500. The outstanding balance
     under the line of credit accrues interest at a rate of 2 percent over the
     bank's reference rate per annum. This credit agreement was amended in
     September 1998 to

                                    Page F-11
<PAGE>


                             INSIGNIA SYSTEMS, INC.
                          NOTES TO FINANCIAL STATEMENTS


     provide for the temporary suspension of this line of credit, until such
     time that the Company elects to reinstate the credit agreement and the
     availability of advances under the credit agreement. As a result of this
     suspension, the agreement shall remain effective for one year upon
     reinstatement of the credit line. No minimum amount of interest will be due
     and payable during the suspension period. The Company pledged as security
     all inventory, accounts receivable, equipment and general intangibles. The
     carrying amount of the Company's debt instruments approximates fair value.
     The Company also has a long-term loan agreement with a finance corporation
     which accrues interest at a rate of 10.05 percent per annum and expires on
     August 1, 2000. In 1995 the Company borrowed $500,000 and pledged certain
     printing press assets and U.S. Treasury Debt Securities as collateral
     against this facility.

     Long-term debt as of December 31, 1998 is as follows:

     Obligations under long-term debt           $186,105
     Less current portion                        114,087
     -----------------------------------------------------
                                                $ 72,018
     -----------------------------------------------------

     Maturities of long-term debt as of December 1998 are as follows:

     1999                                       $114,087
     2000                                         72,018
     -----------------------------------------------------
                                                $186,105
     -----------------------------------------------------

     Cash paid during the year for interest was $113,672, $56,166 and $51,285 in
     1998, 1997, and 1996, respectively.

9.   LEASES. In December 1998, the Company relocated its office space to a
     26,000 square foot office and warehouse space. The Company leases its
     office space under a five year operating lease. The term of the operating
     lease is January 1, 1999 through December 31, 2004. The future
     noncancelable lease payments, exclusive of costs associated with the
     landlord operating costs, due on the operating lease as of December 31,
     1998 are as follows:

     1999                                   $  209,484
     2000                                   $  209,484
     2001                                   $  209,484
     2002                                   $  209,484
     2003                                   $  209,484
     ---------------------------------------------------
                                            $1,047,420
     ---------------------------------------------------

     The Company incurred approximately $312,567, $506,000, and $429,000 in rent
     expense in 1998, 1997, and 1996, respectively. As a result of this
     relocation, the Company expensed $55,000 of moving expenses in 1998.


                                    Page F-12
<PAGE>


                             INSIGNIA SYSTEMS, INC.
                          NOTES TO FINANCIAL STATEMENTS


10.  CUSTOMER SALES. No single customer represented a significant portion of
     total sales. Export sales accounted for 16%, 14%, and 16% of total sales in
     1998, 1997, and 1996, respectively.

11.  EMPLOYEE BENEFIT PLANS. The Company has a Retirement Profit Sharing and
     Savings Plan under Section 401(k) of the Internal Revenue Code. The plan
     allows employees to defer up to 15% of their income on a pre-tax basis
     through contributions to the plan. The Company may make matching
     contributions with respect to salary deferral at a percentage to be
     determined by the Company each year. In 1998, 1997, and 1996, the Company
     made no matching contributions.

     The Company adopted an Employee Stock Purchase Plan effective January 1,
     1993. The plan enables employees to contribute up to 10% of their
     compensation toward the purchase of the Company's Common Stock at 85% of
     market value. In 1998, 1997, and 1996, 0, 66,435 and 42,852 shares,
     respectively, were purchased by employees under the plan. At December 31,
     1998, 150,941 shares are reserved for future employee purchases of Common
     Stock under the plan.

12.  SOURCE OF SUPPLY. The Company currently buys the components of its products
     from sole suppliers. Although there are a limited number of manufacturers
     capable of manufacturing its products, management believes that other
     manufacturers could adapt to provide the products on comparable terms. The
     time required to locate and qualify other manufacturers, however, could
     cause a delay in manufacturing that may be financially disruptive to the
     Company.

13.  STOCKHOLDERS' EQUITY. In June 1998, the Company issued 1,600,000 units
     consisting of 1,600,000 shares of its common stock and warrants to purchase
     an additional 800,000 shares of common stock. The Company received net
     proceeds of approximately $2,000,000, which is available for general
     corporate purposes. The warrants are exercisable at $1.625 per share and
     expire in June 2001.

14.  SUBSEQUENT EVENT (UNAUDITED). In December 1997, Meta-4, Inc., the developer
     of the DOS version of the Company's Stylus software product, brought suit
     against the Company in U.S. District Court in the District of Minnesota.
     The complaint alleged copyright infringement and breach of contract in
     connection with the Company's distribution of the Company's Stylus software
     product. This lawsuit was settled in March 1999. Under the settlement
     Meta-4 assigned all its rights to the Stylus software to the Company in
     consideration of $15,000 in cash and 75,000 shares of the Company's common
     stock.


                                    Page F-13
<PAGE>


Item 9.  Disagreements with Accountants on Accounting and Financial Disclosures

None.



PART III.


Item 10.  Directors and Executive Officers of the Registrant

Information concerning Executive Officers of the Company is included in this
Annual Report in Item 4A under the caption "Executive Officers of the
Registrant."

The information required by Item 10 concerning the directors of the Company is
incorporated herein by reference to the Company's proxy statement for its 1999
Annual Meeting of Shareholders which will be filed with the Securities and
Exchange Commission pursuant to Regulation 14A within 120 days after the close
of the fiscal year for which this report is filed.


Item 11.  Executive Compensation

The information required by Item 11 is incorporated herein by reference to the
Company's proxy statement for its 1999 Annual Meeting of Shareholders which will
be filed with the Securities and Exchange Commission pursuant to Regulation 14A
within 120 days after the close of the fiscal year for which this report is
filed.


Item 12.  Security Ownership of Certain Beneficial Owners and Management.

The information required by Item 12 is incorporated by reference to the
Company's proxy statement for its 1999 Annual Meeting of Shareholders which will
be filed with the Securities and Exchange Commission pursuant to Regulation 14A
within 120 days after the close of the fiscal year for which this report is
filed.


Item 13.  Certain Relationships and Related Transactions

The information required by Item 13 is incorporated by reference to the
Company's proxy statement for its 1999 Annual Meeting of Shareholders which will
be filed with the Securities and Exchange Commission pursuant to Regulation 14A
within 120 days after the close of the fiscal year for which this report is
filed.


                                     Page 16
<PAGE>


PART IV.


Item 14.  Exhibits, Schedule and Reports on Form 8-K


(a)      Exhibits

<TABLE>
<CAPTION>

    Exhibit                                                       Page Number or Incorporation
    Number           Description                                  By Reference To
- ----------------     ----------------------------------------     ------------------------------------------------
<S>                  <C>                                          <C>                                 
      3.1            Articles of Incorporation of                 Exhibit 3.1 of the Registrant's Registration
                     Registrant, as amended to date               Statement of Form S-18, Reg. No. 33-40765C

      3.2            Bylaws, as amended to date                   Exhibit 3.2 of the Registrant's Registration
                                                                  Statement of Form S-18, Reg. No. 33-40765C

      4.1            Specimen Common Stock Certificate of         Exhibit 4.1 of the Registrant's Registration
                     Registrant                                   Statement of Form S-18, Reg. No. 33-40765C

     10.1            License Agreement between Thomas and         Exhibit 10.1 of the Registrant's Registration
                     Lawrence McGourty and the Company            Statement of Form S-18, Reg. No. 33-40765C
                     dated January 23, 1990, as amended

     10.2            Barcode License and Support Agreement        Exhibit 10.2 of the Registrant's Registration
                     between Thomas and Lawrence McGourty         Statement of Form S-18, Reg. No. 33-40765C
                     and the Company dated January 23, 1990

     10.3            The Company's 1990 Stock Plan, as            Exhibit 10.3 of the Registrant's Annual
                     amended                                      Report on Form 10-K for the year ended December
                                                                  31, 1995

     10.4            Sign Printer Sales Agreement between         Exhibit 10.4 of the Registrant's Registration
                     the Company and Creative Machineries         Statement of Form S-18, Reg. No. 33-40765C
                     International, Inc. dated January 29,
                     1990, as amended

     10.6            Lease Agreement between Plymouth                                    21
                     Partners II, and the Company, dated
                     October 5, 1998

     10.7            Common Stock Warrant dated September         Exhibit 10.7 of the Registrant's Registration
                     28, 1990 issued to Erwin Kelen               Statement of Form S-18, Reg. No. 33-40765C

     10.8            Non competition and Consulting               Exhibit 10.12 of the Registrant's Registration
                     Agreement between Varitronics and G.         Statement of Form S-18, Reg. No. 33-40765C
                     L. Hoffman dated January 12, 1990
</TABLE>


                                     Page 17
<PAGE>


<TABLE>
<S>                  <C>                                          <C>                                 
     10.9            Employee Stock Purchase Plan                 Exhibit 10.14 of the Registrant's Annual Report
                                                                  on Form 10-K for the year ended December 31,
                                                                  1994

     10.10           Loan and Security Agreement between          Exhibit 10.15 of the Registrant's Annual Report
                     FBS Business Finance Corporation and         on Form 10-K for the year ended December 31,
                     the Company dated July 31, 1995              1995

     10.11           Loan Agreement between Republic              Exhibit 10.16 of the Registrant's Annual Report
                     Acceptance Corporation and the Company       on Form 10-K for the year ended December 31,
                     dated December 20, 1997                      1997

     10.12           Amendment to the Loan Agreement                                     59
                     between Republic Acceptance
                     Corporation and the Company dated
                     December 30, 1998

      23             Consent of Ernst & Young LLP                                        63

      25             Power of Attorney (See signature page                               20
                     of this Form 10-K)

      27             Financial Data Schedule                                             64
</TABLE>


(b)      Reports on Form 8-K

         No reports on Form 8-K were filed by the Registrant during 1998.

                                                                     Page in
                                                                  This Form 10-K
                                                                  --------------

Schedule II:  Valuation and Qualifying Accounts..............................19


                                     Page 18
<PAGE>


SCHEDULE II.  VALUATION AND QUALIFYING ACCOUNTS


<TABLE>
<CAPTION>
               Col. A                       Col. B                   Col. C                    Col. D            Col. E
- --------------------------------------    ------------     ---------------------------      ------------      -----------
                                                                    Additions
                                                           ---------------------------
                                                              (1)             (2)

                                                                            Charged
                                          Balance at       Charged to       To Other                          Balance
                                          Beginning        Costs and        Accounts        Deductions        at End of
Description                               of Period        Expenses         Describe        Describe          Period
- --------------------------------------    ------------     ------------     ----------      ------------      -----------
<S>                                        <C>               <C>              <C>            <C>               <C>    
Year ended December 31, 1998
    Allowance for doubtful accounts        $204,382          $72,000               --        $180,032 (1)      $96,350
    Provision for normal returns                                            
     and rebates                            102,925            9,629                           86,712 (5)       25,842
    Provision for obsolete inventory        127,949           69,500                          107,943 (4)       89,506
                                                                            
Year ended December 31, 1997                                                
    Allowance for doubtful accounts         135,475          185,000               --         116,093 (1)      204,382
    Provision for normal returns                                            
     and rebates                             54,485                           $65,556 (2)      17,116 (3)      102,925
    Provision for obsolete inventory        120,162           71,500                           63,713 (4)      127,949
                                                                            
Year ended December 31, 1996                                                
    Allowance for doubtful accounts          88,587           70,000               --          23,112 (1)      135,475
    Provision for normal returns                                            
     and rebates                             99,166                             5,069 (2)      49,750 (3)       54,485
    Provision for obsolete inventory        108,000           47,500                           35,338 (4)      120,162
</TABLE>

- ----------------------------------------------------------
(1)  Uncollectable accounts written off, net of recoveries.
(2)  Charged against sales.
(3)  Rebates paid to customer buying groups.
(4)  Inventory scrapped and disposed of.
(5)  Includes $14,112 for rebates paid to customer buying groups and $72,600
     credited to income.


                                     Page 19
<PAGE>


                                   SIGNATURES

Pursuant to the requirements of section 13 or 15(d) of the Securities Exchange
Act of 1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized.

                                                By: /s/ Scott Drill
                                                    ---------------
                                                    Scott Drill
                                                    President and CEO
Dated: March 29, 1999

Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been signed by the following persons on behalf of the registrant in the
capacities and on the dates indicated.

                                Power of Attorney

Each person whose signature appears below constitutes and appoints John R.
Whisnant his true and lawful attorney-in-fact and agent, acting alone, with full
power of substitution and resubstitution, for him and in his name, place and
stead, in any and all capacities, to sign any or all amendments to this Annual
Report on Form 10-K and to file the same, with all exhibits thereto, and other
documents in connection therewith with the Securities and Exchange Commission,
granting unto said attorney-in-fact and agent, each and every act and thing
requisite and necessary to be done in and about the premises, as fully and to
all intents and purposes as he might or could do in person hereby ratifying and
confirming all said attorney-in-fact and agent, acting alone, or his substitute
or substitutes, may lawfully do or cause to be done by virtue thereof.

<TABLE>
<CAPTION>

Signature                      Title                                                Date
- ---------------------------    -------------------------------------------------    ----------------
<S>                            <C>                                                  <C> 
/s/ G. L. Hoffman              Chairman and Secretary                               March 29, 1999
- --------------------------
G. L. Hoffman

/s/ Scott F. Drill             President and Chief Executive Officer                March 29, 1999
- --------------------------     (principal executive officer)
Scott F. Drill

/s/ John R. Whisnant           Vice President of Finance and Chief                  March 29, 1999
- --------------------------     Financial Officer (principal financial officer)
John R. Whisnant

/s/ Erwin A. Kelen             Director                                             March 29, 1999
- --------------------------
Erwin A. Kelen

/s/ Don E. Schultz             Director                                             March 29, 1999
- --------------------------
Don E. Schultz

/s/ Gordon F. Stofer           Director                                             March 29, 1999
- --------------------------
Gordon F. Stofer

/s/ Frank D. Trestman          Director                                             March 29, 1999
- --------------------------
Frank D. Trestman
</TABLE>


                                     Page 20



                                                                    EXHIBIT 10.6


                                   ARTICLE 1.
                                BASIC LEASE TERMS


         1.1 PARTIES. This lease agreement ("Lease") is entered into this 5th
day of October, 1998 by and between Plymouth Partners II, a Minnesota General
Partnership ("Landlord") and Insignia Systems, Inc., a Minnesota Corporation
("Tenant").

         1.2 PREMISES. In consideration of the rents, terms, provisions and
covenants of this Lease, Landlord hereby leases, lets and demises to Tenant the
following described premises ("Premises") as illustrated on Exhibit A attached
hereto: approximately 9,762 square feet of warehouse space, approximately 4,543
square feet of production space and 11,881 square feet of office space located
at 5025 Cheshire Lane North, Plymouth, Minnesota ("Building") which consists of
approximately 26,186 square feet, as legally described on Exhibit B attached
hereto. The square footage of the Premises was calculated by a certified and
registered architect in accordance with the ANSI/BOMA standard for measuring
floor area publication dated June 7, 1996. The improvements to the Premises
shall consist of the Tenant Finish Specifications included on the floorplan
attached hereto as Exhibit C and the Schedule of Additional Leasehold
Improvements attached hereto as Exhibit D which shall detail the improvements,
if any, to be installed at the expense of Landlord or Tenant, as set forth on
Exhibit D.

         1.3 TERM. Subject to and upon the conditions set forth herein, the term
of this Lease shall commence on April 1, 1999 the "Commencement Date") and shall
terminate (60) months thereafter on March 31, 2004, unless sooner terminated or
extended as hereinafter provided. The term may be renewed for One (1) additional
term of Three (3) years each as provided in Section 1.10 below.

         1.4 BASE RENT. Base rent is:

                       Month           Monthly Base Rent
                       -----           -----------------
                       1 - 60          $17,457.00


         1.5 ADDRESSES.

             Landlord's Address:            Tenant's Address:

             HOYT PROPERTIES, INC.          INSIGNIA SYSTEMS, INC.
             708 South Third Street         5025 Cheshire Lane North
             Suite 108                      Plymouth, MN 55446
             Minneapolis, MN 55415
             (612) 338-7787

                                       21
<PAGE>


                                                   Tenant's Address for Notices:

                                                   5025 Cheshire Lane North
                                                   Plymouth, Minnesota


         1.6 PERMITTED USE. General office and warehouse and sign printing
operations.

         1.7 SECURITY DEPOSIT. None

         1.8 PRO RATA SHARE. 100% subject to adjustment as provided in Section
2.2 hereof.


         1.9 EARLY OCCUPANCY. It is agreed and understood that Tenant shall have
Early Occupancy of the Premises on December 15, 1998 for the purpose of facility
set-up as well as operating its business. It is also agreed and understood that
for such early occupancy period (December 15, 1998 through and including March
31, 1999) Tenant shall be under all the terms and conditions of this Lease
including providing proof of insurance coverage and converting gas and
electrical service to Tenant's account except Tenant shall not be required to
pay Base Rent and Operating Expenses. If early occupancy on December 15, 1998
cannot be achieved (except for reasons caused by Lessee and provided the Lease
is executed by Tenant on October 9, 1998) the Commencement Date shall be
extended by the same number of days that it took beyond December 15, 1998.

         1.10 OPTION TO RENEW.

                  a) Provided Tenant has not been in default and has performed
         all of its covenants and obligations hereunder, Tenant shall have the
         option to extend the Term of this Lease (hereinafter, the "Option") for
         one consecutive period of Three (3) years at a monthly Base Rent equal
         to the following: $17,457.00 plus an increase based on 75% of the
         following CPI factor: CPI factor = the percentage increase in the
         United States Consumer Price Index, all items, St. Paul Minneapolis
         Area between the time period April 1, 1998 and March 31, 2004. An
         example calculation of this is as follows:

         Assume the CPI increase for the above stated 5 year period turns out to
         be 10%, the Monthly Base Rent increase would equal 7.5% hence, the
         Monthly Base Rent for the renewal period would equal $18,766.28. In no
         event shall the Monthly Base Rent for the renewal period be less than
         $17,457.00.

         Such option to renew is also upon the following terms and conditions:

                  b) Tenant shall exercise said Option only by giving written
         notice to Landlord not earlier than April 1, 2003 and not later than
         September 30, 2003.


                                       22
<PAGE>


                  c) It is understood and agreed that this Option is personal to
         Insignia Systems, Inc. is not transferable; in the event of any
         assignment or subleasing during the initial term of the Lease of any or
         all of the Demised Premises said Option shall be null and void.

                                   ARTICLE 2.
                                      RENT

         2.1 BASE RENT. Tenant agrees to pay monthly as base rent during the
term of this Lease the sum of money set forth in Section 1.4 of this Lease,
which amount shall be payable to Landlord at the address shown above. One
monthly installment of rent shall be due and payable on the date of execution of
this Lease by Tenant for the first month's rent and a like monthly installment
shall be due and payable on or before the first day of each calendar month
succeeding the Rent Commencement Date during the term of this Lease; provided,
if the Rent Commencement Date should be a date other than the first day of a
calendar month, the monthly rental set forth above shall be prorated to the end
of that calendar month, and all succeeding installments of rent shall be payable
on or before the first day of each succeeding calendar month during the term of
this Lease. Tenant shall pay, as additional rent, all other sums due under this
Lease. Notwithstanding anything in this Lease to the contrary, if Landlord, for
any reason whatsoever (other than Tenant's default), cannot deliver possession
of the Premises to the Tenant on the Rent Commencement Date, this Lease shall
not be void or voidable, nor shall Landlord be liable to Tenant for any loss or
damage resulting therefrom, nor shall the expiration of the term be extended,
but all rent shall be abated until Landlord delivers possession. All base rent,
additional rent and other sums payable by Tenant pursuant to this Lease are
payable without demand and without any reduction, abatement, counterclaims or
setoff.

         2.2 OPERATING EXPENSES. Tenant shall also pay as additional rent
commencing on the Commencement Date, Tenant's pro rata share of the operating
expenses of Landlord for the Building and/or project of which the Premises are a
part. Landlord may invoice Tenant monthly for Tenant's pro rata share of the
estimated operating expenses for each calendar year, which amount shall be
adjusted from time-to-time by Landlord based upon anticipated operating
expenses. Within ninety (90) days following the close of each calendar year,
Landlord shall provide Tenant an accounting showing in reasonable detail all
computations of additional rent due under this Section. In the event the
accounting shows that the total of the monthly payments made by Tenant exceeds
the amount of additional rent due by Tenant under this Section, the accounting
shall be accompanied by evidence of a credit to Tenant's account. In the event
the accounting shows that the total of the monthly payments made by Tenant is
less than the amount of additional rent due by Tenant under this Section, the
accounting shall be accompanied by an invoice for the additional rent.
Notwithstanding any other provision in this Lease, during the year in which this
Lease terminates, Landlord, prior to the termination date, shall have the option
to invoice Tenant for Tenant's pro rata share of the operating expenses based
upon the previous year's operating expenses. If this Lease shall terminate on a
day other than the last day of a calendar year, the amount of any additional
rent payable by Tenant applicable to the year in which the termination shall
occur shall be prorated on the ratio that the


                                       23
<PAGE>


number of days from the commencement of the calendar year to and Including such
termination date bears to 365. Tenant agrees to pay any additional rent due
under this Section within ten (10) days following receipt of the invoice or
accounting showing additional rent due. Tenant's pro rata share set forth in
Section 1.8 shall be equal to a percentage based upon a fraction the numerator
of which is the total area of the Premises as set forth in Article 1, subject to
adjustment as provided in this Lease, and the denominator of which shall be the
net rentable area of the Building. Upon termination of the Lease, Landlord and
Tenant agree to reconcile within sixty (60) days any amounts due from either
party for the over payment or underpayment of operating expenses by Tenant.

         2.3 DEFINITION OF OPERATING EXPENSES. The term "operating expenses"
includes all expenses incurred by Landlord with respect to the maintenance and
operation of the Building of which the Premises are a part, including, but not
limited to, the following: maintenance, repair and replacement costs;
electricity, fuel, water, sewer, gas and other common Building utility charges;
signage; equipment used for maintenance and operation of the Building; security
charges; security, window washing and janitorial services; trash and snow
removal; landscaping and pest control; management fees, wages and benefits
payable to employees of Landlord whose duties are directly connected with the
operation and maintenance of the Building; all services, supplies, repairs,
replacements or other expenses for maintaining and operating the Building or
project including parking and common areas; improvements made to the Building
which are required under any governmental law or regulation that was not
applicable to the Building at the time it was constructed; installation of any
device or other equipment which improves the operating efficiency of any system
within the Premises and thereby reduces operating expenses; all other expenses
which would generally be regarded as operating, repair, replacement and
maintenance expenses; all real property taxes and installments of special
assessments, including dues and assessments by means of deed restrictions and/or
owners' associations which accrue against the Building during the term of this
Lease and legal fees incurred in connection with actions to reduce the same
except that Tenant shall have the right to approve legal fees associated with
reducing taxes; and all insurance premiums Landlord is required to pay or deems
necessary to pay, including fire and extended coverage, rent loss and public
liability insurance, with respect to the Building. Notwithstanding the
foregoing, operating expenses shall not include the following:


                  a) The cost of decorating, redecorating, special cleaning, or
         other services not provided on a regular basis to all tenants of the
         Building.

                  b) Any costs associated with the initial interior or exterior
         landscaping and the purchase, rental or maintenance of sculpture,
         paintings, or other objects purporting to be art for the Building and
         Common Areas.

                  c) Landlord's general overhead except to the extent it is
         expended in direct connection with the management and operation of the
         Building.

                  d) Wages, salaries, fees, and fringe benefits paid to
         administrative or executive personnel or officers or partners of
         Landlord.

                  e) Any charge for depreciation or amortization (except as
         specifically noted herein) of the Building or equipment.


                                       24
<PAGE>


                  f) All costs relating to activities for the solicitation and
         execution of leases for space in the Building.

                  g) All costs for which Tenant or any other tenant in the
         Building is being charged other than pursuant to similar "operating
         costs" clauses.

                  h) Except as provided in section i., the cost of structural
         repairs and/or replacements including the cost of correcting defects in
         the construction of the Building or other structures which are a part
         of the project and the related equipment and any other costs that are
         considered to be of a capital nature under generally accepted
         accounting principles consistently applied, including, but not limited
         to, capital improvements, capital repairs, capital equipment, capital
         tools, and other capital items.

                  i) Any such capital improvements made to reduce operating
         expenses may be amortized over the longest useful life of improvement
         on a straight line basis. The amount amortized in any year shall be an
         amount not to exceed the amount of the net reduction or operating cost
         savings resulting in such year from the improvements.

                  j) Costs of initial cleaning of, and rubbish removal from, the
         Building to be performed prior to final completion of construction of
         the Building or Common Areas.

                  k) The cost of any repair made by Landlord because of the
         total or partial destruction of the Building or the condemnation of a
         portion of the Building.

                  l) Repairs, alterations, additions, improvements or
         replacements made to rectify or correct any defect in the design,
         materials or workmanship of the Building or Common Areas.

                  m) Repairs or replacements covered by warranties or guaranties
         to the extent of service or payment thereunder.

                  n) Any insurance premium to the extent that Landlord is
         entitled to be reimbursed for it by Tenant pursuant to Tenant's Lease
         or by any tenant of the Building pursuant to a similar lease other than
         pursuant to causes comparable to this "operating costs" clause and any
         insurance premium increase caused by re-rating of the Building caused
         by other tenants' uses.

                  o) The cost of any items for which Landlord is reimbursed by
         insurance or otherwise compensated by a tenant or another party other
         than by tenants of the Building pursuant to clauses similar to this
         "operating costs" clause.


                                       25
<PAGE>


                  p) Any operating cost representing an amount paid to Landlord
         or a related corporation, entity or person which is in excess of the
         amount which would be paid in the absence of such a relationship.

                  q) The cost of any work or services performed for or
         facilities furnished to any tenant of the Building to a greater extent
         or in a manner more favorable to such tenant than performed or
         furnished to tenant.

                  r) Costs, including costs of plans, construction, permit,
         license and inspection costs, incurred with respect to the installation
         of tenant improvements made for tenants in the Building or incurred in
         renovating or otherwise improving, decorating, painting or redecorating
         vacant space for tenants or other occupants of the Building.

                  s) The cost of regular and overtime wages and salaries or any
         other expenses to Landlord in curing its defaults or performing work
         expressly provided in this Lease to be borne at Landlord's expense.

                  t) Any costs, fines, or penalties incurred due to violation by
         the Landlord of any law or other governmental rule or authority.

                  u) Damage and repairs necessitated by the negligence or
         willful misconduct of Landlord or Landlord's employees, contractors or
         agents.

                  v) Promotional and advertising expense.

                  w) Attorney's, accountants and other professionals fees and
         expenses incurred in connection with: negotiations or disputes with
         tenants, other occupants, or prospective tenants or other occupants;
         accounting, legal or other professional fees relating to the ownership,
         construction, sale or any litigation relating to the Building or the
         Project except as specifically provided in this Lease.

                  x) Finance charges, interest and other payments on any
         mortgages and/or other debt encumbering the Building or Common Areas,
         or obligation in the nature of a mortgage or other project financing
         and rental payments on any ground lease or other underlying lease.

                  y) Rental payments incurred in leasing air conditioning
         systems, elevators or other equipment ordinarily considered to be of a
         capital nature, except operating/maintenance equipment not affixed to
         the Building or Common Areas which is used in providing janitorial or
         similar services.

                  z) The costs resulting from Landlord's default or from the
         default of any other tenant.


                                       26
<PAGE>


                  aa) The costs for any activity (including but not limited to
         legal fees) associated with the removal, correction or clean up of
         toxic or hazardous waste in the Building, Premises or future expansion
         areas or the project.

                  bb) Costs relating to compliance with laws regarding CFC's and
         HCFC's.

                  cc) Any costs associated with modifications made to the
         Building in order to comply with the requirements of laws including
         without limitation the Americans with Disabilities Act.

                  dd) Any property management fee (or similar operating
         agreement fee) shall be as charged as an operating expense to all other
         Building tenants, but in no event shall be in excess of 5% of all Base
         Rent and Additional Rent payable by Tenant to Landlord hereunder and
         shall include all costs associated with the delivery of such service
         including, but not limited to, the property management office and all
         other building personnel except certified building engineer(s) and
         janitorial services.

                  ee) Any charge for Landlord's income tax, excess profit tax,
         franchise tax, gross receipts, or like tax on Landlord's business or
         resulting from Tenant's lease with Landlord.

                  ff) Except on a temporary basis (not to exceed one (1) month)
         in cases of emergency or except for items as to which Tenant shall
         specifically agree in advance in writing, the costs of renting or
         leasing capital items, the cost of which could not be amortized as an
         operating expense under (i) above but such costs may be included in
         amortization of capital improvements made to reduce operating expenses
         to the extent permitted in section i.

                  gg) Auditing fees.

                  hh) The cost of subscriptions, political donations,
         professional fees (except as specifically provided in the Lease),
         travel costs, automobile allowances, entertainment and all other dues
         and donations.

                  ii) Insurance expense and costs incurred for other than
         Building Operations (including without limitation rent insurance,
         Directors and Officers insurance and personal general liability
         insurance for any employee of Landlord).

                  jj) Insurance any charges that would result in Landlord
         collecting in excess of one hundred percent (100%) of all Operating
         Expenses.

                  kk) No profit or administrative charges shall be included in
         Operating Expenses.


                                       27
<PAGE>


         2.4 LATE PAYMENT CHARGE. If the monthly rental payment or any other
payment due from Tenant to Landlord is not received by Landlord on or before the
due date thereof, Landlord shall be entitled to exercise any remedy for
nonpayment provided in this Lease and, in addition, if such payment is not
received on or before five (5) days after the due date, a late payment charge of
five percent (5%) of such past due amount shall become due and payable by Tenant
in addition to such amounts owed under this Lease.

         2.5 INCREASE IN INSURANCE PREMIUMS. If an increase in any insurance
premiums paid by Landlord for the Building is caused by Tenant's use of the
Premises or if Tenant vacates the Premises and causes an increase in such
premiums, then Tenant shall pay as additional rent the amount of such increase
to Landlord.

         2.6 HOLDING OVER. In the event that Tenant does not vacate the Premises
upon the expiration or termination of this Lease, Tenant shall be a tenant at
will for the holdover period and all of the terms and provisions of this Lease
shall be applicable during that period, except that Tenant shall pay Landlord as
base rental for the period of such holdover an amount equal to one and one half
(1.5) times the base rent which would have been payable by Tenant had the
holdover period been a part of the original term of this Lease, together with
all additional rent as provided in this Lease. Tenant agrees to vacate and
deliver the Premises to Landlord upon Tenant's receipt of notice from Landlord
to vacate. The rental payable during the holdover period shall be payable to
Landlord on demand. No holding over by Tenant, whether with or without the
consent of Landlord, shall operate to extend the term of this Lease.

                                   ARTICLE 3.
                                OCCUPANCY AND USE

         3.1 USE. Tenant warrants and represents to Landlord that the Premises
shall be used and occupied only for the purpose as set forth in Section 1.6.
Tenant shall occupy the Premises, conduct its business and control its agents,
employees, invitees and visitors in such a manner as is lawful, reputable and
will not create a nuisance. Tenant shall not permit any operation which emits
any odor or matter which intrudes into other portions of the Building, use any
apparatus or machine which makes undue noise or causes vibration in any portion
of the Building or otherwise interfere with, annoy or disturb any other lessee
in its normal business operations or Landlord in its management of the Building.
Tenant shall neither permit any waste on the Premises nor allow the Premises to
be used in any way which would in the opinion of Landlord, be extra hazardous on
account of fire or which would in any way increase or render void the fire
insurance on the Building.

         3.2 SIGNS. No sign of any type or description shall be erected, placed
or painted in or about the Premises or project except those signs submitted to
Landlord in writing and approved by Landlord in writing, and which signs are in
conformance with Landlord's sign criteria established for the project, attached
hereto as Exhibit E.

         3.3 COMPLIANCE WITH LAWS, RULES AND REGULATIONS. Tenant, at Tenant's
sole cost and expense, shall comply with all laws, ordinances, orders, rules and
regulations of state, federal, municipal or other agencies or bodies having
jurisdiction over the use, condition or


                                       28
<PAGE>


occupancy of the Premises. Tenant will comply with the rules and regulations of
the Building adopted by Landlord, including those attached hereto as Exhibit F.
Landlord shall have the right at all times to change and amend the rules and
regulations in any reasonable manner as may be deemed advisable for the safety,
care, cleanliness, preservation of good order and operation or use of the
Building or the Premises. All changes and amendments to the rules and
regulations of the Building will be sent by Landlord to Tenant in writing and
shall thereafter be carried out and observed by Tenant. Landlord agrees to
enforce any such rules and regulations in a non-discriminatory manner.

         3.4 WARRANTY OF POSSESSION. Landlord warrants that it has the right and
authority to execute this Lease, and Tenant, upon payment of the required rents
and subject to the terms, conditions, covenants and agreements contained in this
Lease, shall have possession of the Premises during the full term of this Lease
as well as any extension or renewal thereof. Landlord shall not be responsible
for the acts or omissions of any other lessee or third party that may interfere
with Tenant's use and enjoyment of the Premises.

         3.5 RIGHT OF ACCESS. Landlord or its authorized agents shall at any and
all reasonable times upon reasonable verbal notice have the right to enter the
Premises to inspect the same, to show the Premises to prospective purchasers or
lessees, and to alter, improve or repair the Premises or any other portion of
the Building, however Landlord agrees to not show the Premises to prospective
Lessee's prior to six (6) nine (9) months before lease expiration unless
otherwise permitted. Landlord shall have the right to use any and all means
which Landlord may deem proper to open any door in an emergency without
liability therefor. Tenant shall permit Landlord to erect, use, maintain and
repair pipes, cables, conduits, plumbing, vents and wires in, to and through the
Premises as often and to the extent that Landlord may now or hereafter deem to
be necessary or appropriate for the proper use, operation and maintenance of the
Building.

         3.6 ACCEPTANCE. Upon substantial completion of Landlord's work,
Landlord and Tenant shall schedule a walkthrough inspection of the Premises and
shall mutually agree upon a list of punchlist items. Landlord shall diligently
proceed to complete such punchlist items. Subject to completion of such
punchlist, the commencement by Tenant of any business in the Premises shall
constitute an acknowledgment that the Premises are in the condition called for
in this Lease and that Landlord has performed all of Landlord's work.

                                   ARTICLE 4.
                              UTILITIES AND SERVICE

         4.1 BUILDING SERVICES. Tenant shall pay when due, all charges for
utilities furnished to or for the use or benefit of Tenant or the Premises.
Tenant shall have no claim for rebate of rent on account of any interruption in
service unless caused by Landlord or Landlord's agent negligence or misconduct.

         4.2 THEFT OR BURGLARY. Landlord shall not be liable to Tenant for
losses to Tenant's property or personal injury caused by criminal acts or entry
by unauthorized persons into the Premises or the Building.


                                       29
<PAGE>


                                   ARTICLE 5.
                             REPAIRS AND MAINTENANCE

         5.1 LANDLORD REPAIR. Landlord shall not be required to make any
improvements, replacements or repairs of any kind or character to the Premises
or the Building during the term of this Lease except as are set forth in this
Section. Landlord shall maintain only the roof, foundation, parking and common
areas, the structural soundness of the exterior walls, doors, corridors, and
other structures serving the Premises, provided, that Landlord's cost of
maintaining, replacing and repairing the items set forth in this Section are
operating expenses subject to the additional rent provisions in Section 2.2 and
2.3. Landlord shall not be liable to Tenant, except as expressly provided in
this Lease, for any damage or inconvenience, and Tenant shall not be entitled to
any abatement or reduction of rent (except if caused by Landlord or Landlord's
agent negligence or willful misconduct) by reason of any repairs, alterations or
additions made by Landlord under this Lease.

         5.2 TENANT REPAIRS. Tenant shall, at all times throughout the term of
this Lease, including renewals and extensions, and at its sole expense, keep and
maintain the Premises in a clean, safe, sanitary and first class condition and
in compliance with all applicable laws, codes, ordinances, rules and
regulations. Tenant's obligations hereunder shall include, but not be limited
to, the maintenance, repair and replacement, if necessary, of all heating,
ventilation, air conditioning, lighting and plumbing fixtures and equipment,
fixtures, motors and machinery, all interior walls, partitions, doors and
windows, including the regular painting thereof, all exterior entrances,
windows, doors and docks and the replacement of all broken glass. When used in
this provision, the term "repairs" shall include replacements or renewals when
necessary, and all such repairs made by the Tenant shall be equal in quality and
class to the original work. The Tenant shall keep and maintain all portions of
the Premises and the sidewalk and areas adjoining the same in a clean and
orderly condition, free of accumulation of dirt, rubbish, snow and ice. If
Tenant fails, refuses or neglects to maintain or repair the Premises as required
in this Lease after notice shall have been given Tenant, in accordance with this
Lease, Landlord may make such repairs without liability to Tenant for any loss
or damage that may accrue to Tenant's merchandise, fixtures or other property or
to Tenant's business by reason thereof, and upon completion thereof, Tenant
shall pay to Landlord all costs plus ten percent (10%) for overhead incurred by
Landlord in making such repairs upon presentation to Tenant of bill therefor.

         5.3 TENANT DAMAGES. Tenant shall not allow any damage to be committed
on any portion of the Premises or Building or common areas, and at the
termination of this Lease, by lapse of time or otherwise, Tenant shall deliver
the Premises to Landlord in as good condition as existed at the Commencement
Date of this Lease, ordinary wear and tear excepted. The cost and expense of any
repairs necessary to restore the condition of the Premises shall be borne by
Tenant.


                                       30
<PAGE>


                                   ARTICLE 6.
                          ALTERATIONS AND IMPROVEMENTS

         6.1 LANDLORD IMPROVEMENTS. If construction to the Premises is to be
performed by Landlord prior to or during Tenant's occupancy, Landlord will
complete the construction of the improvements to the Premises in accordance with
plans and specifications agreed to by Landlord and Tenant, which plans and
specifications are made a part of this Lease by reference on Exhibits C and D.
Any changes or modifications to the approved plans and specifications shall be
made and accepted by written change order or agreement signed by Landlord and
Tenant and shall constitute an amendment to this Lease. Landlord warrants that
the Premises and any such improvements completed by Landlord shall comply with
all applicable laws, rules and regulations including ADA at the time of
occupancy by Tenant.

         6.2 TENANT IMPROVEMENTS. Tenant shall not make or allow to be made any
alterations or physical additions in or to the Premises without first obtaining
the written consent of Landlord, which consent may in the sole and absolute
discretion of Landlord be denied. Any alterations, physical additions or
improvements to the Premises made by Tenant shall at once become the property of
Landlord and shall be surrendered to Landlord upon the termination of this
Lease; provided, however, Landlord, at its option, may require Tenant to remove
any physical additions and/or repair any alterations in order to restore the
Premises to the condition existing at the time Tenant took possession, all costs
of removal and/or alterations to be borne by Tenant. This clause shall not apply
to moveable equipment or furniture owned by Tenant, which may be removed by
Tenant at the end of the term of this Lease if Tenant is not then in default and
if such equipment and furniture are not then subject to any other rights, liens
and interests of Landlord. Tenant shall have the right to make non-structural
alterations to the Premises under $10,000.00 without obtaining Landlord's
written approval. However, Tenant may elect to submit any such plans to Landlord
and request Landlord's approval at that time to not be responsible to remove
such alteration upon Lease Expiration. Tenant shall be permitted to install
security systems and phone systems and remove same at the termination of the
Lease.

                                   ARTICLE 7.
                             CASUALTY AND INSURANCE

         7.1 SUBSTANTIAL DESTRUCTION. If all or a substantial portion of the
Premises or the Building should be totally destroyed by fire or other casualty,
or if the Premises or the Building should be damaged so that rebuilding cannot
reasonably be completed within one hundred eighty (180) working days after the
date of written notification by Tenant to Landlord of the destruction, this
Lease shall terminate at the option of either party by written notice to the
other party within sixty (60) days following the occurrence, and the rent shall
be abated for the unexpired portion of the Lease, effective as of the date of
the written notification.

         7.2 PARTIAL DESTRUCTION. If the Premises should be partially damaged by
fire or other casualty, and rebuilding or repairs can reasonably be completed
within one hundred eighty (180) working days from the date of written
notification by Tenant to Landlord of the destruction, this Lease shall not
terminate, and Landlord shall at its sole risk and expense proceed with
reasonable diligence to rebuild or repair the Building or other improvements to
substantially


                                       31
<PAGE>


the same condition in which they existed prior to the damage. If the Premises
are to be rebuilt or repaired and are untenantable in whole or in part following
the damage, and the damage or destruction was not caused or contributed to by
act or negligence of Tenant, its agents, employees, invitees or those for whom
Tenant is responsible, the rent payable under this Lease during the period for
which the Premises are untenantable shall be adjusted to such an extent as may
be fair and reasonable under the circumstances. In the event that Landlord fails
to complete the necessary repairs or rebuilding within one hundred eighty (180)
working days from the date of written notification by Tenant to Landlord of the
destruction, Tenant may at its option terminate this Lease by delivering written
notice of termination to Landlord, whereupon all rights and obligations under
this Lease shall cease to exist.

         7.3 PROPERTY INSURANCE. Landlord shall not be obligated in any way or
manner to insure any personal property (including, but not limited to, any
furniture, machinery, goods or supplies) of Tenant upon or within the Premises,
any fixtures installed or paid for by Tenant upon or within the Premises, or any
improvements which Tenant may construct on the Premises. Tenant shall maintain
property insurance on its personal property and shall also maintain plate glass
insurance. Tenant shall have no right in or claim to the proceeds of any policy
of insurance maintained by Landlord even if the cost of such insurance is borne
by Tenant as set forth in Article 2.

         7.4 WAIVER OF SUBROGATION. Anything in this Lease to the contrary
notwithstanding, Landlord and Tenant hereby waive and release each other of and
from any and all right of recovery, claim, action or cause of action, against
each other, their agents, officers and employees, for any loss or damage that
may occur to the Premises, the improvements of the Building or personal property
within the Building, by reason of fire or the elements, regardless of cause or
origin, including negligence of Landlord or Tenant and their agents, officers
and employees. Landlord and Tenant agree immediately to give their respective
insurance companies which have issued policies of insurance covering all risk of
direct physical loss, written notice of the terms of the mutual waivers
contained in this Section.

         7.5 HOLD HARMLESS. Neither party shall be liable to the other's
employees, agents, invitees, licensees or visitors, or to any other person, for
an injury to person or damage to property on or about the Premises caused by any
act or omission of either party, its agents, servants or employees, or of any
other person entering upon the Premises under express or implied invitation by
either party, or caused by the improvements located on the Premises becoming out
of repair, the failure or cessation of any service provided by Landlord
(including security service and devices), or caused by leakage of gas, oil,
water or steam or by electricity emanating from the Premises. Both parties agree
to indemnify and hold harmless the other party of and from any loss, attorney's
fees, expenses or claims arising out of any such damage or injury.

         7.6 PUBLIC LIABILITY INSURANCE. Tenant shall during the term hereof
keep in full force and effect at its expense a policy or policies of public
liability insurance with respect to the Premises and the business of Tenant, on
terms and with companies approved in writing by Landlord, in which both Tenant
and Landlord shall be covered by being named as insured parties under reasonable
limits of liability not less than $1,000,000, or such greater coverage as


                                       32
<PAGE>


Landlord may reasonably require, combined single limit coverage for injury or
death. Such policy or policies shall provide that thirty (30) days' written
notice must be given to Landlord prior to cancellation thereof. Tenant shall
furnish evidence satisfactory to Landlord at the time this Lease is executed
that such coverage is in full force and effect.

                                   ARTICLE 8.
                                  CONDEMNATION

         8.1 SUBSTANTIAL TAKING. If all or a substantial part of the Premises
are taken for any public or quasi-pubic use under any governmental law,
ordinance or regulation, or by right of eminent domain or by purchase in lieu
thereof, and the taking would prevent or materially interfere with the use of
the Premises for the purpose for which it is then being used, this Lease shall
terminate and the rent shall be abated during the unexpired portion of this
Lease effective on the date physical possession is taken by the condemning
authority. Tenant shall have no claim to the condemnation award or proceeds in
lieu thereof, except that Tenant shall be entitled to a separate award for the
cost of removing and moving its personal property.

         8.2 PARTIAL TAKING. If a portion of the Premises shall be taken for any
public or quasi-public use under any governmental law, ordinance or regulation,
or by right of eminent domain or by purchase in lieu thereof, and this Lease is
not terminated as provided in Section 8.1 above, the rent payable under this
Lease during the unexpired portion of the term shall be adjusted to such an
extent as may be fair and reasonable under the circumstances. Tenant shall have
no claim to the condemnation award or proceeds in lieu thereof, except that
Tenant shall be entitled to a separate award for the cost of removing and moving
its personal property.

                                   ARTICLE 9.
                             ASSIGNMENT OR SUBLEASE

         9.1 LANDLORD ASSIGNMENT. Landlord shall have the right to sell,
transfer or assign, in whole or in part, its rights and obligations under this
Lease and in the Building. Any such sale, transfer or assignment shall operate
to release Landlord from any and all liabilities under this Lease arising after
the date of such sale, assignment or transfer.

         9.2 TENANT ASSIGNMENT. Tenant shall not assign, in whole or in part,
this Lease, or allow it to be assigned, in whole or in part, by operation of law
or otherwise (including without limitation by transfer of a majority interest of
stock, merger, or dissolution, which transfer of majority interest of stock,
merger or dissolution shall be deemed an assignment) or mortgage or pledge the
same, or sublet the Premises, in whole or in part, without the prior written
consent of Landlord, which shall not be unreasonably withheld or delayed and in
no event shall say such assignment or sublease ever release Tenant or any
guarantor from any obligation or liability hereunder. Notwithstanding anything
in this Lease to the contrary, in the event of any assignment or sublease, any
option or right of first refusal granted to Tenant shall not be assignable by
Tenant to any assignee or sublessee. No assignee or sublessee of the Premises or
any portion thereof may assign or sublet the Premises or any portion thereof.


                                       33
<PAGE>


         9.3 CONDITIONS OF ASSIGNMENT. If Tenant desires to assign or sublet all
or any part of the Premises, it shall so notify Landlord at least thirty (30)
days in advance of the date on which Tenant desires to make such assignment or
sublease. Tenant shall provide Landlord with a copy of the proposed assignment
or sublease and such information as Landlord might request concerning the
proposed sublessee or assignee to allow Landlord to make informed judgments as
to the financial condition, reputation, operations and general desirability of
the proposed sublessee or assignee. Within fifteen (15) days after Landlord's
receipt of Tenant's proposed assignment or sublease and all required information
concerning the proposed sublessee or assignee, Landlord shall have the following
options: (1) cancel this Lease as to the Premises or portion thereof proposed to
be assign or sublet; (2) consent to the proposed assignment or sublease, and, if
the rent due and payable by any assignee or sublessee under any such permitted
assignment or sublease (or a combination of the rent payable under such
assignment or sublease plus any bonus or any other consideration or any payment
incident thereto) exceeds the rent payable under this Lease for such space,
after recovering all direct and indirect costs associated with such assignment
or Sublease, Tenant shall pay to Landlord 50% of all such excess rent and other
excess consideration within ten (10) days following receipt thereof by Tenant;
or (3) refuse, in its sole and absolute discretion and judgment, to consent to
the proposed assignment or sublease, which refusal shall be deemed to have been
exercised unless Landlord gives Tenant written notice providing otherwise. Upon
the occurrence of an event of default, if all or any part of the Premises are
then assigned or sublet, Landlord, in addition to any other remedies provided by
this Lease or provided by law, may, at its option, collect directly from the
assignee or sublessee all rents becoming due to Tenant by reason of the
assignment or sublease, and Landlord shall have a security interest in all
properties on the Premises to secure payment of such sums. Any collection
directly by Landlord from the assignee or sublessee shall not be construed to
constitute a novation or a release of Tenant or any guarantor from the further
performance of its obligations under this Lease.

         9.4 RIGHTS OF MORTGAGE. Tenant accepts this Lease subject and
subordinate to any recorded mortgage presently existing or hereafter created
upon the Building and to all existing recorded restrictions, covenants,
easements and agreements with respect to the Building. Landlord is hereby
irrevocably vested with full power and authority to subordinate Tenant's
interest under this Lease to any first mortgage lien hereafter placed on the
Premises, and Tenant agrees upon demand to execute additional instruments
subordinating this Lease as Landlord may require. If the interests of Landlord
under this Lease shall be transferred by reason of foreclosure or other
proceedings for enforcement of any first mortgage or deed of trust on the
Premises, Tenant shall be bound to the transferee (sometimes called the
"Purchaser") at the option of the Purchaser, under the terms, covenants and
conditions of this Lease for the balance of the term remaining, including any
extensions or renewals, with the same force and effect as if the Purchaser were
Landlord under this Lease, and, if requested by the Purchaser, Tenant agrees to
attorn to the Purchaser, including the first mortgagee under any such mortgage
if it be the Purchaser, as its Landlord. Notwithstanding the foregoing, Tenant
shall not be disturbed in its possession of the Premises so long as Tenant is
not in default hereunder.

         9.5 TENANT'S STATEMENTS. Tenant agrees to furnish, from time to time,
within ten (10) days after receipt of a request from Landlord or Landlord's
mortgagee, a statement certifying, if applicable, which may indicate exceptions
thereto the following: Tenant is in


                                       34
<PAGE>


possession of the Premises; the Premises are acceptable; the Lease is in full
force and effect; the Lease is unmodified; Tenant claims no present charge,
lien, or claim of offset against rent; the rent is paid for the current month,
but is not prepaid for more than one month and will not be prepaid for more than
one month in advance; there is no existing default by reason of some act or
omission by Landlord; and such other matters as may be reasonably required by
Landlord or Landlord's mortgagee. Tenant's failure to deliver such statement, in
addition to being a default under this Lease, shall be deemed to establish
conclusively that this Lease is in full force and effect except as declared by
Landlord, that Landlord is not in default of any of its obligations under this
Lease, and that Landlord has not received more than one month's rent in advance.
Tenant agrees to furnish, from time to time, however no more frequently than
annually, within ten (10) days after receipt of a request from Landlord, a
current financial statement of Tenant, certified as true and correct by Tenant.

                                   ARTICLE 10.
                                      LIENS

         10.1 LANDLORD'S LIEN. As security for payment of rent, damages and all
other payments required to be made by this Lease, Tenant hereby grants to
Landlord a lien upon all property of Tenant now or subsequently located upon the
Premises. If Tenant is in default in the payment of any rentals, damages or
other payments required to be made by this Lease or is in default of any other
provision of this Lease, Landlord may enter upon the Premises, by picking or
changing locks if necessary, and take possession of all or any part of the
personal property, and may sell all or any part of the personal property at a
public or private sale, in one or successive sales, with or without notice, to
the highest bidder for cash, and, on behalf of Tenant, sell and convey all or
part of the personal property to the highest bidder, delivering to the highest
bidder all of Tenant's title and interest in the personal property sold. The
proceeds of the sale of the personal property shall be applied by Landlord
toward the reasonable costs and expenses of the sale, including attorney's fees,
and then toward the payment of all sums then due by Tenant to Landlord under the
terms of this Lease. Any excess remaining shall be paid to Tenant or any other
person entitled thereto by law.

                                   ARTICLE 11.
                              DEFAULT AND REMEDIES

         11.1 DEFAULT BY TENANT. The following shall be deemed to be events of
default ("Default") by Tenant under this Lease: (1) Tenant shall fail to pay
when due any installment of rent or any other payment required pursuant to this
Lease; (2) Tenant shall abandon any substantial portion of the Premises; (3)
Tenant shall fail to comply with any material term, provision or covenant of
this Lease, other than the payment of rent, and the failure is not cured within
ten (10) days after written notice to Tenant unless in the case of a
non-monetary default and such default may not be cured within such period,
Tenant has proceeded with reasonable promptness after written notice from
Landlord and has continued with such effort to cure the default as soon as
practicable; (4) Tenant shall file a petition or if an involuntary petition is
filed against Tenant, or becomes insolvent, under any applicable federal or


                                       35
<PAGE>


state bankruptcy or insolvency law or admit that it cannot meet its financial
obligations as they become due; or a receiver or trustee shall be appointed for
all or substantially all of the assets of Tenant; or Tenant shall make a
transfer in fraud of creditors or shall make an assignment for the benefit of
creditors; or (5) Tenant shall do or permit to be done any act which results in
a lien being filed against the Premises or the Building and/or project of which
the Premises are a part, for which Tenant has made no provision to eliminate
such lien through an escrow agreement or bond.

         In the event that an order for relief is entered in any case under
Title 11, U.S.C. (the "Bankruptcy Code") in which Tenant is the debtor and: (A)
Tenant as debtor-in-possession, or any trustee who may be appointed in the case
(the "Trustee") seeks to assume the Lease, then Tenant, or Trustee if
applicable, in addition to providing adequate assurance described in applicable
provisions of the Bankruptcy Code, shall provide adequate assurance to Landlord
of Tenant's future performance under the Lease by depositing with Landlord a sum
equal to the lesser of twenty-five percent (25%) of the rental and other charges
due for the balance of the Lease term of six (6) months' rent ("Security"), to
be held (without any allowance for interest thereon) to secure Tenant's
obligations under the Lease, and (B) Tenant, or Trustee if applicable, seeks to
assign the Lease after assumption of the same, then Tenant, in addition to
providing adequate assurance described in applicable provisions of the
Bankruptcy Code, shall provide adequate assurance to Landlord of the proposed
assignee's future performance under the Lease by depositing with Landlord a sum
equal to the Security to be held (without any allowance or interest thereon) to
secure performance under the Lease. Nothing contained herein expresses or
implies, or shall be construed to express or imply, that Landlord is consenting
to assumption and/or assignment of the Lease by Tenant, and Landlord expressly
reserves all of its rights to object to any assumption and/or assignment of the
Lease. Neither Tenant nor any Trustee shall conduct or permit the conduct of any
"fire", "bankruptcy", "going out of business" or auction sale in or from the
Premises.

         11.2 REMEDIES FOR TENANT'S DEFAULT. Upon the occurrence of a Default as
defined above Landlord may elect either (i)to cancel and terminate this Lease
and this Lease shall not be treated as an asset of Tenant's bankruptcy estate,
or (ii) to terminate Tenant's right to possession only without canceling and
terminating Tenant's continued liability under this Lease. Notwithstanding the
fact that initially Landlord elects under (ii) to terminate Tenant's right to
possession only, Landlord shall have the continuing right to cancel and
terminate this Lease by giving three (3) days' written notice to Tenant of such
further election, and shall have the right to pursue any remedy at law or in
equity that may be available to Landlord.

         In the event of election under (ii) to terminate Tenant's right to
possession only, Landlord may, at Landlord's option, enter into the Premises and
take and hold possession thereof, without such entry into possession terminating
this Lease or releasing Tenant in whole or in part from Tenant's obligation to
pay all amounts hereunder for the full stated term. Upon such reentry, Landlord
may remove all persons and property from the Premises and such property may be
removed and stored in a public warehouse or elsewhere at the cost of and for the
account of Tenant, without becoming liable for any loss or damage which may be
occasioned thereby. Such reentry shall be conducted in the following manner:
without resort to judicial process or notice of any kind if Tenant has abandoned
or voluntarily surrendered possession of the Premises; and,


                                       36
<PAGE>


otherwise, by resort to judicial process. Upon and after entry into possession
without termination of the Lease, Landlord may, but is not obligated to, relet
the Premises, or any part thereof, to any one other than the Tenant, for such
time and upon such terms as Landlord, in Landlord's sole discretion, shall
determine. Landlord may make alterations and repairs to the Premises to the
extent deemed by Landlord necessary or desirable.

         Upon such reentry, Tenant shall be liable to Landlord as follows:

         A For all attorneys' fees incurred by Landlord in connection with
exercising any remedy hereunder;

         B. For the unpaid installments of base rent, additional rent or other
unpaid sums which were due prior to such reentry, including interest and late
payment fees, which sums shall be payable immediately.

         C. For the installments of base rent, additional rent, and other sums
falling due pursuant to the provisions of this Lease for the period after
reentry during which the Premises remain vacant, including late payment charges
and interest, which sums shall be payable as they become due hereunder.

         D. For all expenses incurred in releasing the Premises, including
leasing commissions, attorneys fees, and costs of alteration and repairs, which
shall be payable by Tenant as they are incurred by Landlord; and

         E. While the Premises are subject to any new lease or leases made
pursuant to this Section, for the amount by which the monthly installments
payable under such new lease or leases is less than the monthly installment for
all charges payable pursuant to this Lease, which deficiencies shall be payable
monthly.

         Notwithstanding Landlord's election to terminate Tenant's right to
possession only, and notwithstanding any reletting without termination,
Landlord, at any time thereafter, may elect to terminate this Lease, and to
recover (in lieu of the amounts which would thereafter be payable pursuant to
the foregoing, but not in diminution of the amounts payable as provided above
before termination), as damages for loss of bargain and not as a penalty, an
aggregate sum equal to the amount by which the rental value of the portion of
the term unexpired at the time of such election is less than an amount equal to
the unpaid base rent, percentage rent, and additional rent and all other charges
which would have been payable by Tenant for the unexpired portion of the term of
this Lease, which deficiency and all expenses incident thereto, including
commissions, attorneys' fees, expenses of alterations and repairs, shall be due
to Landlord as of the time Landlord exercises said election, notwithstanding
that the term had not expired. If Landlord, after such reentry, leases the
Premises, then the rent payable under such new lease shall be conclusive
evidence of the rental value of the unexpired portion of the term of this Lease.

         If this Lease shall be terminated by reason of the bankruptcy or
insolvency of Tenant, Landlord shall be entitled to recover from Tenant or
Tenant's estate, as liquidated


                                       37
<PAGE>


damages for loss of bargain and not as a penalty, the amount determined by the
immediately preceding paragraph.

         11.3 LANDLORD'S RIGHT TO PERFORM FOR ACCOUNT OF TENANT. If Tenant shall
be in Default under this Lease, Landlord may cure the Default at any time after
10 days written notice from Landlord for the account and at the expense of
Tenant. If Landlord cures a Default on the part of Tenant, Tenant shall
reimburse Landlord upon demand for any amount expended by Landlord in connection
with the cure, including, without limitation, attorney's fees and interest.

         11.4 INTEREST AND ATTORNEY'S FEES. In the event of a Default by Tenant:
(1) if a monetary default, interest shall accrue on any sum due and unpaid at
the rate of the lesser of twelve percent (12%) per annum or the highest rate
permitted by law and, if Landlord places in the hands of an attorney the
enforcement of all or any part of this Lease, the collection of any rent due or
to become due or recovery of the possession of the Premises, Tenant agrees to
pay Landlord's costs of collection, including reasonable attorney's fees for the
services of the attorney, whether suit is actually filed or not.

         11.5 ADDITIONAL REMEDIES, WAIVERS, ETC.

         A. The rights and remedies of Landlord set forth herein shall be in
addition to any other right and remedy now and hereafter provided by law. All
rights and remedies shall be cumulative and not exclusive of each other.
Landlord may exercise its rights and remedies at any times, in any order, to any
extent, and as often as Landlord deems advisable without regard to whether the
exercise of one right or remedy precedes, concurs with or succeeds the exercise
of another.

         B. A single or partial exercise of a right or remedy shall not preclude
a further exercise thereof, or the exercise of another right or remedy from time
to time.

         C. No delay or omission by Landlord in exercising a right or remedy
shall exhaust or impair the same or constitute a waiver of, or acquiesce to, a
Default.

         D. No waiver of a Default shall extend to or affect any other Default
or impair any right or remedy with respect thereto.

         E. No action or inaction by Landlord shall constitute a waiver of a
Default.

         F. No waiver of a Default shall be effective unless it is in writing
and signed by Landlord.


                                       38
<PAGE>


                                   ARTICLE 12.
                                   RELOCATION





                                   ARTICLE 13.
                     AMENDMENT AND LIMITATION OF WARRANTIES

         13.1 ENTIRE AGREEMENT. IT IS EXPRESSLY AGREED BY TENANT, AS A MATERIAL
CONSIDERATION FOR THE EXECUTION OF THIS LEASE, THAT THIS LEASE, WITH THE
SPECIFIC REFERENCES TO WRITTEN EXTRINSIC DOCUMENTS, IS THE ENTIRE AGREEMENT OF
THE PARTIES: THAT THERE ARE, AND WERE, NO VERBAL REPRESENTATIONS, WARRANTIES,
UNDERSTANDINGS, STIPULATIONS, AGREEMENTS OR PROMISES PERTAINING TO THIS LEASE OR
TO THE EXPRESSLY MENTIONED WRITTEN EXTRINSIC DOCUMENTS NOT INCORPORATED IN
WRITING IN THIS LEASE.

         13.2 AMENDMENT. THIS LEASE MAY NOT BE ALTERED, WAIVED, AMENDED OR
EXTENDED EXCEPT BY AN INSTRUMENT IN WRITING SIGNED BY LANDLORD AND TENANT.

         13.3 LIMITATION OF WARRANTIES. LANDLORD AND TENANT EXPRESSLY AGREE THAT
THERE ARE AND SHALL BE NO IMPLIED WARRANTIES OR MERCHANTABILITY, HABITABILITY,
FITNESS FOR A PARTICULAR PURPOSE OR OF ANY OTHER KIND ARISING OUT OF THIS LEASE,
AND THERE ARE NO WARRANTIES WHICH EXTEND BEYOND THOSE EXPRESSLY SET FORTH IN
THIS LEASE.

                                   ARTICLE 14.
                                  MISCELLANEOUS

         14.1 ACT OF GOD. Landlord shall not be required to perform any covenant
or obligation in this Lease, or be liable in damages to Tenant, so long as the
performance or non-performance of the covenant or obligation is delayed, caused
or prevented by an act of God, force majeure or by Tenant.


                                       39
<PAGE>


         14.2 SUCCESSORS AND ASSIGNS. This Lease shall be binding upon and inure
to the benefit of Landlord and Tenant and their respective heirs, personal
representatives, successors and assigns. It is hereby covenanted and agreed that
should Landlord's interest in the Premises cease to exist for any reason during
the term of this Lease, then notwithstanding the happening of such event this
Lease nevertheless shall remain unimpaired and in full force and effect, and
Tenant hereunder agrees to attorn to the then owner of the Premises.

         14.3 RENT TAX. If applicable in the jurisdiction where the Premises are
issued, Tenant shall pay and be liable for all rental, sales and use taxes or
other similar taxes, if any, levied or imposed by any city, state, county or
other governmental body having authority, such payments to be in addition to all
other payments required to be paid to Landlord under the terms of this Lease.
Any such payment shall be paid concurrently with the payment of the rent,
additional rent, operating expenses or other charge upon which the tax is based
as set forth above.

         14.4 CAPTIONS. The captions appearing in this Lease are inserted only
as a matter of convenience and in no way define, limit, construe or describe the
scope or intent of any Section.

         14.5 NOTICE. All rent and other payments required to be made by Tenant
shall be payable to Landlord at the address set forth in Section 1.5. All
payments required to be made by Landlord to Tenant shall be payable to Tenant at
the address set forth in Section 1.5, or at any other address within the United
States as Tenant may specify from time to time by written notice. Any notice or
document required or permitted to be delivered by the terms of this Lease shall
be deemed to be delivered (whether or not actually received) when deposited in
the United States Mail, postage prepaid, certified mail, return receipt
requested, addressed to the parties at the respective addresses set forth in
Section 1.5.

         14.6 SUBMISSION OF LEASE. Submission of this Lease to Tenant for
signature does not constitute a reservation of space or an option to lease. This
Lease is not effective until execution by and delivery to both Landlord and
Tenant.

         14.7 CORPORATE AUTHORITY. If Tenant executes this Lease as a
corporation, each of the persons executing this Lease on behalf of Tenant does
hereby personally represent and warrant that Tenant is a duly authorized and
existing corporation, that Tenant is qualified to do business in the state in
which the Premises are located, that the corporation has full right and
authority to enter into this Lease, and that each person signing on behalf of
the corporation Is authorized to do so. In the event any representation or
warranty is false, all persons who execute this Lease shall be liable,
individually, as Tenant.

         14.8 HAZARDOUS SUBSTANCES. Tenant shall not bring or permit to remain
on the Premises or the Building any asbestos, petroleum or petroleum products,
explosives, toxic materials, or substances defined as hazardous wastes,
hazardous materials, or hazardous substances under any federal, state, or local
law or regulation ("Hazardous Materials"). Tenant's violation of the foregoing
prohibition shall constitute a material breach and default hereunder and


                                       40
<PAGE>


Tenant shall indemnify, hold harmless and defend Landlord from and against any
claims, damages, penalties, liabilities, and costs (including reasonable
attorney fees and court costs) caused by or arising out of (i) a violation of
the foregoing prohibition or (ii) the presence or any release of any Hazardous
Materials on, under, or about the Premises or the Building during the term of
the Lease. Tenant shall clean up, remove, remediate and repair any soil or
ground water contamination and damage caused by the presence and any release of
any Hazardous Materials in, on, under, or about the Premises or the Building
during the term of the Lease in conformance with the requirements of applicable
law. Tenant shall immediately give Landlord written notice of any suspected
breach of this paragraph; upon learning of the presence of any release of any
Hazardous Materials, and upon receiving any notices from governmental agencies
pertaining to Hazardous Materials which may affect the Premises or the Building.
The obligations of Tenant hereunder shall survive the expiration or earlier
termination, for any reason, of this Lease. To the best of Landlord's knowledge,
the Premises does not contain any hazardous substances as of the Lease
Commencement Date.

         14.9 SEVERABILITY. If any provision of this Lease or the application
thereof to any person or circumstances shall be invalid or unenforceable to any
extent, the remainder of this Lease and the application of such provisions to
other persons or circumstances shall not be affected thereby and shall be
enforced to the greatest extent permitted by law.

         14.10 LANDLORD'S LIABILITY. If Landlord shall be in default under this
Lease and, if as a consequence of such default, Tenant shall recover a money
judgment against Landlord, such judgment shall be satisfied only out of the
right, title and interest of Landlord in the Building as the same may then be
encumbered and neither Landlord nor any person or entity comprising Landlord
shall be liable for any deficiency. In no event shall Tenant have the right to
levy execution against any property of Landlord nor any person or entity
comprising Landlord other than its interest in the Building as herein expressly
provided.

         14.11 BROKERAGE. Landlord and Tenant each represents and warrants to
the other that there is no obligation to pay any brokerage fee, commission,
finder's fee or other similar charge in connection with this Lease including
expansions, options and renewals, other than fees due to Welsh Companies, Inc.
and Woodbridge Partners which are the responsibility of Landlord. Each party
covenants that it will defend, indemnify and hold harmless the other party from
and against any loss or liability by reason of brokerage or similar services
alleged to have been rendered to, at the instance of, or agreed upon by said
indemnifying party. Notwithstanding anything herein to the contrary, Landlord
and Tenant agree that there shall be no brokerage fee or commission due on
expansions, options or renewals by Tenant.

         14.12 NOTIFICATION TO TENANT. Landlord hereby notifies Tenant that the
person authorized to execute this Lease and manage the Premises is Hoyt
Properties, Inc. which has been appointed to act as the agent in leasing
management and operation of the Building for owner and is authorized to accept
service of process and receive or give receipts for notices and demands on
behalf of Landlord. Landlord reserves the right to change the identity and
status of its duly authorized agent upon written notice to Tenant.


                                       41
<PAGE>


         14.13 EXHIBITS. Reference is made to the following Exhibits which are
attached hereto and made a part hereof:

         Exhibit A         Plan of Demised Premises
         Exhibit B         Legal Description
         Exhibit C         Floorplan and Tenant Finish Specifications
         Exhibit D         Schedule of Additional Leasehold Improvements
         Exhibit E         Sign Restrictions
         Exhibit F         Rules and Regulations
         Exhibit G         Restrictive Covenants


                                   ARTICLE 15.
                                   SIGNATURES


         SIGNED effective the day and year first above written:

              LANDLORD                               TENANT

PLYMOUTH PARTNERS II                        INSIGNIA SYSTEMS, INC.
(A MINNESOTA GENERAL PARTNERSHIP)           (A MINNESOTA CORPORATION)

By: /s/ Steven B. Hoyt                       By: /s/ John R. Whisnant

Its:    General Partner                      Its:    VP-Finance

Date:   10/12/98                             Date:   10/9/98


                                       42
<PAGE>


                                 RIDER TO LEASE
                                      DATED
                                 OCTOBER 5, 1998
                                 BY AND BETWEEN
                              PLYMOUTH PARTNERS II
                 (A MINNESOTA GENERAL PARTNERSHIP), AS LANDLORD
                                       AND
                             INSIGNIA SYSTEMS, INC.
                      (A MINNESOTA CORPORATION), AS TENANT



INTERPRETATION OF RIDER:

         The Lease is hereby modified and supplemented. Wherever there exists a
         conflict between the Lease and this Rider, the provisions of this Rider
         shall control.


ARTICLE  15 - LETTER OF CREDIT

         Within five (5) days after execution of the lease by both parties, and
         as a condition precedent to Landlord's obligations to commence
         improvement of the Premises, Tenant, at Tenant's sole cost and expense,
         shall deliver to Landlord an irrevocable, unconditional, standby letter
         of credit in the amount of $240,000.00 (such letter of credit together
         with any other renewal or replacement letters of credit delivered or to
         be delivered by Tenant hereunder shall be referred to herein
         collectively as the "Letter of Credit"). Any Letter of Credit
         (including any renewal or replacement letter of credit) described
         hereunder shall be in form and substance, and issued by a United States
         bank or a United States agency of a foreign bank, in either case
         authorized to conduct business in Minnesota and reasonably acceptable
         to Landlord (the "Issuer").

         The Letter of Credit shall be maintained throughout the period from the
         date of issuance until the termination of the Lease Agreement, except
         as hereinafter agreed. To the extent, Tenant has not been in default of
         this Lease, such Letter of Credit shall be reduced to $160,000.00 on
         April 1, 2000 and further reduced to $80,000.00 on April 1, 2001. On
         April 1, 2002, provided no draw in pending in connection with any
         statement delivered to Issuer by Landlord pursuant to this Article 15,
         Tenant shall be entitled to a full release of the Letter of Credit and
         Landlord or Issuer shall return the Letter of Credit to Tenant.

         Tenant shall periodically renew the Letter of Credit to assure that it
         is maintained throughout the entirety of said period; provided that any
         single Letter of Credit may have a term or maturity of twelve (12)
         months or more as determined by Tenant from the date it is issued and
         any such periodic Letter of Credit must be extended, renewed and/or
         replaced with a new Letter of Credit at least thirty (30) days prior to
         the maturity date of the preceding periodic Letter of Credit.

         Notwithstanding any contrary provision herein, if, at any time, Tenant
         defaults in its obligations under this Lease beyond the applicable cure
         period therefor, if any, Landlord may draw upon the Letter of Credit,
         which remedy shall be in addition to any other remedy which may be
         elected by Landlord hereunder.

         No draw by Landlord under the Letter of Credit shall be deemed a waiver
         of, or be deemed to have cured, any default by Tenant under any
         provision of the Lease; provided that a draw by Landlord shall be
         applied to delinquent obligations of Tenant under the Lease and, if so
         applied, shall be deemed to have cured Tenant's default in the payment
         of such obligations to the extent the proceeds of the draw are applied
         to cover the delinquent payment obligations. The funds drawn by
         Landlord under the Letter of Credit shall be nonrefundable and shall
         remain the property of Landlord.

         To obtain the draw under the Letter of Credit, Landlord shall deliver
         to the Issuer (with a copy to Tenant) an original statement signed by a
         person who purports to be an authorized representative of Landlord
         stating that Landlord has given Tenant at least ten (10) days prior
         notice of Landlord's intention to draw on the Letter of Credit and that
         Landlord is entitled to draw on the Letter of Credit in the amount
         thereof in accordance with the terms


                                       43
<PAGE>


         of this Lease and the Letter of Credit. No claim or demand of set-off,
         deduction, or default under the Lease shall be deemed an estoppel or
         defense to any draw under the Letter of Credit.

         The delivery of the Letter of Credit to Landlord and the drawing upon
         the Letter of Credit by Landlord shall be in addition to all other
         rights and remedies available to Landlord under the Lease, or arising
         at law or in equity, and shall not be in substitution or replacement
         thereof.


ARTICLE  16 - SATELLITE DISH

         To the extent Tenant requires a satellite dish on the Building,
         Landlord agrees to not withhold such approval provided Tenant meets all
         requirements of the City and any other applicable requirement for the
         installation of such equipment. The installation of a satellite dish or
         any such equipment shall not cause Tenant's Base Rent to increase. The
         installation and removal of any satellite dish and equipment shall be
         under the supervision of Landlord and Tenant agrees to remove such dish
         and equipment upon expiration of the Lease.



LANDLORD                                     TENANT


PLYMOUTH PARTNERS II                         INSIGNIA SYSTEMS, INC.
(A MINNESOTA GENERAL PARTNERSHIP)            (A MINNESOTA CORPORATION)


By:    /s/Steven B. Hoyt                     By:    John R. Whisnant

Its:   General Partner                       Its:   VP-Finance

Date:  10/12/98                              Date:  10/9/98


                                       44
<PAGE>


                                   EXHIBIT "A"




                               (BUILDING PICTURE)


                                       45
<PAGE>


                                   EXHIBIT "B"

                                LEGAL DESCRIPTION




                            Lots 1, 2 and 3, Block 1,
                      Plymouth Technology Park 2nd Addition


                                       46
<PAGE>


                                    EXHIBIT C


                             INSIGNIA SYSTEMS, INC.
                             ESTIMATE (REVISION #2)
                       BASIS OF BUDGET, SEPTEMBER 23, 1998
                                   PAGE 1 OF 5



1.       This estimate is based on Sheet A1 dated September 15, 1998, 1998 by
         Architects Professional Association.

2.       This estimate specifically includes:
         A.       Concrete:
                  1)       Infill utility trench with concrete to match existing
                           floor, approximately 3,600 SF of floor area.

         B.       Carpentry:
                  1)       Provide 8 FL of closet rod and shelf.
                  2)       Provide 2 plastic laminate vanities.

         C.       Doors, Frames & Hardware:
                  1)       Thirty-three (33) hollow metal frames.
                  2)       Five (5) hollow metal doors.
                  3)       Thirty (30) non-rated, plain sliced, red oak wood
                           doors.
                  4)       One (1) non-rated, plain sliced, red oak wood bi-fold
                           door.
                  5)       Provide Schlage passage hardware on all doors.

         D.       Drywall:
                  1)       Provide demising walls to deck between
                           office/warehouse of office/printing, sheetrock on
                           each side with sound insulation.
                  2)       Provide partitions to ceiling grid at all interior
                           office partitions.
                  3)       Provide sheetrock on existing framing and insulation
                           at window wall locations within the office area.
                  4)       Provide taping to deck on warehouse side of demising
                           wall.
                  5)       Provide taping to deck on new walls in printing room.

         E.       Miscellaneous Metal:
                  1)       Allowance of $1,500 for any required steel
                           reinforcing at rooftop units.

         F.       Rooftop Fencing:
                  1)       Allowance of $1,00 for fencing around two (2) rooftop
                           units.


                                       47
<PAGE>


                             INSIGNIA SYSTEMS, INC.
                             ESTIMATE (REVISION #2)
                       BASIS OF BUDGET, SEPTEMBER 23, 1998
                                   PAGE 2 OF 5


         G.       Glazing:
                  1)       Provide non-insulated, uncoated glass at new entry
                           vestibule.

         H.       Painting:
                  1)       Paint all gypsum board walls at office areas with two
                           coats of latex eggshell.
                  2)       Finish doors, frames and railings at rear entry.
                  3)       Paint warehouse side of new demising wall to deck.
                  4)       Paint new demising wall in the printing room to deck.
                  5)       Provide 54" type II vinyl wallcovering with an
                           allowance of $8.00 per lineal yeard at reception and
                           board room.

         I.       Acoustical Ceiling:
                  1)       Suspension System at 10' AFF - 2x4 intermediate duty
                           #511 series by Chicago Metallic.
                  2)       Lay-in Panel - 2' x 4' x 3/4" scored 2' x 2' revealed
                           edge mineral tile by USG>

         J.       Ceramic Tile:
                  1)       Provide 4" x 4" standard grade ceramic wall tile, and
                           1" x 1" standard grade floor at two (2) bathroom
                           locations as shown on plans.
                  2)       Provide standard grade 6" x 6" quarry tile at one (1)
                           vestibule location.

         K.       Carpet and Carpet Base:
                  1)       Provide glued down carpet and carpet base at a $14.00
                           per yard installed allowance.

         L.       Specialties:
                  1)       Provide five (5) floor mount toilet partitions.
                  2)       Provide toilet accessories as shown on the plans.
                  3)       Provide loading dock equipment.
                           *    One (1) Kelly "FX" Automatic Dockleveler 
                                Model FX 6 X 8.
                           *    Size to be 6 W x 8L.
                           *    Capacity to be 25,000 lbs. (ANSI-MH 14.1 -
                                87/CS-202-56).
                           *    Includes two (2) laminated dock bumpers.
                           *    Brush weatherseals.
                           *    Kelly Tufseal Dockseal - Model #DSH 200.
                           *    Projection to be 10".
                           *    Basic material to be 40 oz. Vinyl.
                           *    Color to be black.
                           *    New Pit Construction.
                           *    Includes 8 PC Steel curb angle set.


                                       48
<PAGE>


                             INSIGNIA SYSTEMS, INC.
                             ESTIMATE (REVISION #2)
                       BASIS OF BUDGET, SEPTEMBER 23, 1998
                                   PAGE 3 OF 5


         M.       HVAC:
                  1)       Project design and coordination.
                  2)       Furnish four heating and cooling rooftop units with
                           outdoor air economizers, thermostats and smoke
                           detectors. The units will have a total capacity of
                           36.5 tons.
                  3)       Spot the roof curbs.
                  4)       Roofing of penetrations made during HVAC
                           installation.
                  5)       Rig the units on the roof.
                  6)       Fabricate and install the shet metal air distribution
                           system and diffusers.
                  7)       Air balancing.
                  8)       Gas piping and fittings.
                  9)       Start and test the equipment.
                  10)      Permits, fees, taxes and freight.

         N.       Plubing:
                  1)       Plumbing permits and approved plumbing drawings.
                  2)       Installation in compliance with all codes and
                           ordinances.
                  3)       Roofing of penetrations made during plumbing
                           instalation.
                  4)       Plumbing fixtures shall meet ADA requirements.
                           a)       Five (5) water closets, floor set, tank
                                    type.
                           b)       One (1) urinal, wall hung, flush valve.
                           c)       Four (4) lavatories, self rimming type,
                                    single lever handle faucet
                           d)       One (1) electric water cooler, wall hung,
                                    compact, standard cabinet.
                           e)       One (1) mop sink, floor set, 24 x 24,
                                    Chicago 897.
                           f)       Two (2) floor drains.
                           g)       One (1) water heater, electric, twenty
                                    gallon

         O.       Fire Protection:
                  1)       Add and drop 84 new chrome plated semi recessed
                           sprinklers through the new ceiling.
                  2)       All sprinklers will be installed in a symmetrical
                           pattern but will not necessarily be installed in the
                           center of the ceiling tiles or centered between other
                           ceiling fixtures.
                  3)       All required spinkler permits and approvals.

         P.       Electrical:

                  148      2 x 4 layins
                  57       8" two lamp strips
                  15       Exit lights


                                       49
<PAGE>


                             INSIGNIA SYSTEMS, INC.
                             ESTIMATE (REVISION #2)
                       BASIS OF BUDGET, SEPTEMBER 23, 1998
                                   PAGE 4 OF 5


60 Single pole switches in the offices
    2    Single pole switches in the warehouse
  119    Duplex receptacles in the offices (includes no GFI receptacles in the
          bathrooms)
    1    Duplex receptacle at the panel
   60    Phone ring and string openings
    1    400 amp 480 volt panel in the space
    1    400 amp CT, meter and disconnect in the main electrical room
    1    75 kV transformer
    1    200 amp 208 volt panel
    4    RTU
    1    PRV
    1    1500 watt water heater

Q.       Final Cleaning of the Office Area

3.       Alternates
         A.       Provide airconditioning in the warehouse area with two (2)
                  10-ton rooftop units, 20 tons total.               Add $30,383

         B.       Provide one (1) floor mounted janitor sink in the printing
                  area.                                              Add $   995

         C.       Provide plastic laminate base and upper cabinets and one (1)
                  sink in the lunch room. Each base cabinet will have one shelf
                  and two drawers.                                   Add $ 8,840

         D.       Provideplastic laminate base cabinet with one (1) sink in the
                  board room. Each base cabinet will have one shelf and two
                  drawers.                                           Add $ 2,615

         E.       Provide one (1) aluminum exit dor at grid line #1 to match
                  base building finish.                              Add $ 2,070

         F.       Provide 8' chain link fence in warehouse area as shown on
                  plans.                                             Add $ 1,513

         G.       Electrical wiring of owner's equipment.
                  1    30 amp 208 volt 3 phase panel in the phone room. 
                  6    IG receptacles on dedicated circuits in the phone room.
                  1    30 amp receptacle.
                  9    dedicated receptacles in the lunch room.
                  1    stove hook-up.
                  2    connection of printer control panels to power. No other 
                       wiring concerned with the printers in included. No wiring
                       of the exhaust system in included.
                  2    heater units wired to the connection point on the units.


                                       50
<PAGE>


                             INSIGNIA SYSTEMS, INC.
                             ESTIMATE (REVISION #2)
                       BASIS OF BUDGET, SEPTEMBER 23, 1998
                                   PAGE 5 OF 5


                No control wiring is included.
         30     indistrial 8' 2 lamp strips in the printing room with two
                switches.
          1     Compressor in the room next to the mechanical room.
                Power only, no control wiring.
          1     motorized projection screen.
         17     Parabolic 2 x 4' flourecent lay-in fixtures in the reception
                room and in the conference room.
          8     Recessed cans in the conference room.
          1     Dimmmer in the conference room.
         12     Recessed cans in the training room.
          2     Dimmers in the training room.
          1     Reconnection of the receptionist desk.              Add $ 30,906

4.       This estimate specifically excludes:
         A.       Any cost that may be incurred due to the presence of hazardous
                  materials in the work area.
         B.       Any fire alarm systems other than sprinklers.
         C.       Any warehouse exhaust system.
         D.       Any sheetrock in the warehouse other than the demising wall.
         E.       Any sheetrock on the window walls in the printing room.
         F.       Moving any furniture.
         G.       Any appliances.
         H.       Any window treatments.
         I.       Any SAC or WAC charges.
         J.       Wiring tenant furniture.

5.       All work will be done during regular working hours (7:00 a.m. to 4:00
         p.m., Monday through Friday).

6.       This estimate is subject to change as the scope of the work and the
         design are finalized.

7.       This budget is valid until November 2, 1998.


                                       51
<PAGE>


                                   EXHIBIT "D"

                  SCHEDULE OF ADDITIONAL LEASEHOLD IMPROVEMENTS


The following indicate clarifications to the Leasehold Improvements and further
indicate what Landlord is responsible to pay for and provide to Tenant.

1)       The doors shall be 3' 0" x 7' 0" solid core, sliced red oak as shall be
         the bi-fold doors.
2)       All ceiling heights in office area shall be 10'.
3)       Ceiling tile shall be 2' x 4' Armstrong "second look".
4)       All office walls or other interior walls abutting the window mullions
         shall be equipped with a neoprene gasket or other effective sound
         transmission barrier to prevent sound transmission between the
         respective offices.
5)       All drywall shall be taped and sanded and shall receive 2 coats of
         latex eggshell with the exception of the reception area and boardroom
         which shall receive vinyl wall covering.
6)       Carpet allowance shall be $14.00 per square yard, installed.
7)       There shall be no other permits, fees or charges of any kind or nature
         from the local municipality including, but not limited to SAC, WAC,
         etc.
8)       There shall be no charges from Landlord for supervision of the
         construction.
9)       Landlord shall furnish all code required signage for the Premises such
         as exiting signs, etc.
10)      Landlord shall furnish one (1) premium grade of Kelly or Rite-Hite dock
         leveler with door seal.
11)      All sheetrock walls in the warehouse and printing areas shall be taped,
         sanded and painted.
12)      All walls separating the office area (excluding the print area office)
         from the warehouse and printing areas shall contain sound insulation
         and shall run to the roof deck.
13)      Landlord shall furnish and install five (5) water closets, floor set
         tank type.
14)      Landlord shall provide opening in wall and string and conduit above
         ceiling grid, however Tenant shall be responsible for the cost of
         installing the wiring and providing the jack.

Any additional items or improvements shall be the responsibility of Tenant and
shall be at the sole cost of Tenant.


                                       52
<PAGE>


                                   EXHIBIT "E"

                   SIGN CRITERIA FOR PLYMOUTH TECHNOLOGY PARK


Landlord shall provide one (1) rectangular non-illuminated site sign identifying
Plymouth Technology Park. The sign will be appropriately 4'x 8' and mounted on a
3' x 8' brick base.

One (1) rectangular non-illuminated sign structure approximately 3' x 6' mounted
on a 3' x 6' brick base will be provided for each building to be shared for
tenant identification. Landlord shall provide single color vinyl Tenant copy.

Landlord shall also provide vinyl address lettering on both the front and rear
entrances to Tenant's Demised Premises.

Any special Tenant logo or colors shall be at Tenant's sole cost. Any additional
Tenant signage on the front or rear entrance shall be done in good taste within
city code and shall be at the sole cost of the Tenant.


                                       53
<PAGE>


                                   EXHIBIT "F"

                         BUILDING RULES AND REGULATIONS


1.       Any sign, lettering, picture, notice or advertisement installed on or
         in any part of the Premises and visible from the exterior or interior
         common area of the Building, or visible from the exterior of the
         Premises, shall be installed at Lessee's sole cost and expense, and in
         such manner, character and style as Lessor may approve in writing.
         Anything herein to the contrary not withstanding, approval as to signs
         shall be subject to Lessor's approval which may be withheld in Lessor's
         sole discretion. In the event of a violation of the foregoing by
         Lessee, Lessor may remove the same without any liability and may charge
         the expense incurred by such removal to Lessee.

2.       No awning or other projection shall be attached to the outside walls of
         the Building. No curtains, blinds, shades or screens visible from the
         exterior Premises, shall be attached to or hung in, or used in
         connection with any such curtains, blinds, shades, screens or other
         fixtures must be of a quality, type, design and color, and attached in
         the manner approved by Lessor.

3.       Lessee, its employees, customers, invitees and guests shall not
         obstruct sidewalks, entrances, passages, corridors, vestibules, halls
         or stairways in and about the Building which are used in common with
         other tenants and their employees, customers, guests and invitees, and
         which are not a part of the Premises of Lessee. Lessee shall not place
         objects against glass partitions or doors or windows which would be
         unsightly from the Building corridors or from the exterior of the
         Building and will promptly remove any such objects upon notice from
         Lessor.

4.       Lessee shall not make excessive noises, cause disturbances or
         vibrations or use or operate any electrical or mechanical devices that
         omit excessive sound or other waves or disturbances or create obnoxious
         odors, any of which may be offensive to the other tenants and operation
         of any device equipment, radio, television broadcasting or reception
         from or within the Building aerials or similar devices inside or
         outside of the Premises or on the Building.

5.       Lessee shall not waste electricity, water or air conditioning furnished
         by Lessor, if any, and shall cooperate fully with Lessor to ensure the
         most effective operation of the Building's heating and air conditioning
         systems.

6.       Lessee assumes responsibility for protecting its space from theft,
         robbery, and pilferage, which includes keeping doors locked and other
         means of entry to the Premises closed and secured after normal business
         hours.


                                       54
<PAGE>


7.       In no event shall Lessee bring into the Building flammables, such as
         gasoline, kerosene, naphtha and benzene, or explosives or any other
         article of intrinsically dangerous nature except as permitted by law.
         If, by reason of the failure by Lessee to comply with the provisions of
         this subparagraph, any insurance premium for all or part of the
         Building shall at any time be increased, Lessee shall make immediate
         payment of the whole of the increased premium, without waiver of any of
         Lessor's other rights or law or in equity for Lessee's breach of this
         Lease.

8.       Lessee shall comply with all applicable federal, state and municipal
         laws, ordinances and regulations, and building rules and shall not
         directly or indirectly make any use of the Premises which may be
         prohibited by any of the foregoing or which may be dangerous to persons
         or property or may increase the cost of insurance or require additional
         insurance coverage.

9.       Lessor shall have the right to prohibit any advertising by Lessee which
         in Lessor's reasonable opinion tends to impair the reputation of the
         Building Complex or its desirability as a building complex for
         office/warehouse use, and upon written notice from Lessor, Lessee shall
         refrain from or discontinue such advertising.

10.      The Premises shall not be used for cooking (as opposed to heating of
         food), lodging, sleeping or for any immoral or illegal purpose.

11.      Lessee and Lessee's employees, agents, visitors and licensees shall
         observe faithfully and comply strictly with the foregoing Rules and
         Regulations and such other further appropriate rules and regulations as
         Lessor or Lessor's agent may from time to time adopt. Reasonable notice
         of any additional rules and regulations shall be given in such manner
         as Lessor may reasonably elect.

12.      Unless expressly permitted by the Lessor, no additional locks or
         similar devices shall be attached to any door or window and no keys
         other than those provided by the Lessor shall be made for any door. If
         more than two keys for one lock are desired by the Lessee, the Lessor
         may provide the same upon payment by the Lessee. Upon termination of
         this Lease or of the Lessee's possession, the Lessee shall surrender
         all keys of the Premises and shall explain to the Lessor all
         combination locks on safes, cabinets and vaults.

13.      Any carpeting cemented down shall be installed with a releasable
         adhesive. In the event of a violation of the foregoing by Lessee,
         Lessor may charge the expense incurred by such removal to Lessee.

14.      The restrooms, drinking fountains and other plumbing fixtures shall not
         be used for any purpose other than those for which they are
         constructed, and no sweepings, rubbish, rags, coffee grounds or other
         substances shall be thrown therein. All damages resulting from any
         misuse of the fixtures shall be borne by the Lessee who, or whose
         employees, agents, visitors or licensees have caused the same. No
         person shall waste water by interfering or tampering with the faucets
         or otherwise.


                                       55
<PAGE>


15.      No electric or other wires for any purpose shall be brought into leased
         Premises without Lessor's written permission specifying the manner in
         which same may be done. Lessee shall not overload any utilities serving
         the Premises.

16.      No dog or other animal shall be allowed in the Building.

17.      All loading, unloading, or delivery of goods, supplies or disposal of
         garbage or refuse shall be made only though entryways for such
         purposes. Lessee shall be responsible for any damage to the Building or
         the property of its employees or others and injuries sustained by any
         person whomsoever resulting from the use or moving of such articles in
         or out of the Premises, and shall make all repairs and improvements
         required by Lessor or governmental authorities in connection with the
         use or moving of such articles.

18.      All safes, equipment or other heavy article shall be carried in our out
         of the Premises only in such manner as shall be prescribed in writing
         by Lessor, and Lessor shall in all cases have the right to specify the
         proper position of any such safe, equipment or other heavy article,
         which shall only be used by Lessee in a manner which will not interfere
         with or cause damage to the Premises or Building in which they are
         located, or to the other tenants or occupants of said Building. Lessee
         shall be responsible for any damage to the building or other property
         of its employees or others and injuries sustained by any person
         whomsoever resulting form the use or moving of such articles in or out
         of the Premises, and shall make all repairs and improvements required
         by Lessor or governmental authorities in connection with the use or
         moving of such articles.

19.      Canvassing, soliciting and peddling in or about the Building Complex is
         prohibited and each Lessee shall cooperate to prevent the same.

20.      Wherever in these Building Rules and Regulations the word "Lessee"
         occurs, it is understood and agreed that it shall mean Lessee's
         associates, employees, agents, clerks, invitees and visitors. Wherever
         the word "Lessor" occurs, it is understood and agreed that it shall
         mean Lessor's assignees, agents, clerks and visitors.

21.      Lessor shall have the right to enter the Premises at hours convenient
         to the Lessee for the purpose of exhibiting the same to prospective
         tenants within the one hundred eighty (180) day period prior to the
         expiration of this Lease, and may place signs advertising the leased
         Premises for rent on the exterior of said Premises at any time within
         said period.

22.      Lessee, its employees, customers, invitees and guests shall, when using
         the parking facilities in and around the Building, observe and obey all
         signs regarding fire lanes and no parking zones, and when parking
         always park between the designated lines. Lessor reserves the right to
         tow away, at the expense of the owner, any vehicle which is improperly
         parked or parked in a no parking zone. All vehicles shall be parked at
         the sole risk of the owner, and Lessor assumes no responsibility for
         any damage to or loss of vehicles. No vehicles shall be parked
         overnight.


                                       56
<PAGE>


23.      In case of invasion, mob, riot, public excitement, or other commotion,
         Lessor reserves the right to prevent access to the Building during the
         continuance of the same by closing the doors or otherwise, for the
         safety of the tenant or the protection of the Building and the property
         therein. Lessor shall in no case be liable for damages for any error or
         other action taken with regard to the admission to or exclusion for the
         Building of any person.

24.      All entrance doors to the Premises shall be locked when the Premises
         are not in use. All common corridor doors, if any, shall also be closed
         during times when the air conditioning equipment in the Building is
         operating so as not to dissipate the effectiveness of the system or
         place an overload thereon.

25.      Lessor reserves the right at any time and from time to time to rescind,
         alter or waive, in whole or in part, any of these Rules and Regulations
         when it is deemed necessary, desirable, or proper, in Lessor's
         judgment, for its best interest or for the best interest of the tenants
         of the Building.


                                       57
<PAGE>


                                   EXHIBIT "G"

                             RESTRICTIVE CONVENANTS


         Plymouth Partners II, a Minnesota general partnership, the owner of the
property legally described on Exhibit A attached hereto (the "Property") does
hereby declare that the Property shall be subject to the following Restrictive
Covenants which shall be binding on all subsequent owners of the Property and
each owner shall accept title subject thereto:

         1.       Trash Disposal Facilities. There shall be no outsie trash
                  disposal facilities located on the Property.

         2.       Duration. These Restrictive Covenants run with the land and
                  shall be binding on all parties and persons claiming under
                  them for a period to, and including, December 31, 2027, after
                  which time, said Restrictive Covenants shall extend themselves
                  automatically for successive periods of ten years each unless
                  an instrument signed by a majority of the then owners of the
                  Property has been recorded whereby said Restrictive Covenants
                  are changed in whole or in part.

         3.       Enforcement. Enforcement of these Covenants shall be by
                  proceedings at law and equity either to restrain violation or
                  to recover damages against any person or persons violating or
                  attemptint to violate the same.

IN WITNESS WHEREOF, Plymouth Partners II has executed this document as of this
17th day of June, 1997.


                                        PLYMOUTH PARTNERS II,
                                        A Minnesota general partnership


                                        By:  /s/ Steven B. Hoyt
                                        Its:      Partner


                                       58



                                                                   EXHIBIT 10.12


                     FIRST AMENDMENT TO FINANCING AGREEMENT


         THIS FIRST AMENDMENT TO FINANCING AGREEMENT (this "Amendment"), made
and entered into as of September 30, 1998, is by and between INSIGNIA SYSTEMS,
INC., a Minnesota corporation (the "Borrower"), and U.S. BANCORP REPUBLIC
COMMERCIAL FINANCE, INC., formerly known as Republic Acceptance Corporation,
(the "Lender").

                                    RECITALS

         1. The Lender and the Borrower entered into a Financing Agreement dated
as of December 29, 1997 (The "Financing Agreement"): and

         2. The Borrower desires to amend certain provisions of the Financing
Agreement to add a provision regarding letters of credit and also desires to
temporarily suspend the availability of Advances under the Financing Agreement,
subject to reinstatement on the terms and subject to the conditions hereof; and

         3. The Lender is willing to amend the Financing Agreement and to
temporarily suspend the availability of Advances thereunder without terminating
the business relationship between the Lender and the Borrower under the
Financing Agreement, all on the terms and subject to the conditions hereof.

                                    AGREEMENT

         NOW, THEREFORE, for good and valuable consideration, the receipt and
adequacy of which are hereby acknowledged, the parties hereto hereby covenant
and agree to be bound as follows:

         Section 1. Capitalized Terms. Capitalized terms used herein and not
otherwise defined herein shall have the meanings assigned to them in the
Financing Agreement, unless the context shall otherwise require.

         Section 2. Amendments. The Financing Agreement is hereby amended as
follows:

         2.1 THE ADVANCES. Section 2.1 of the Financing Agreement is amended by
adding thereto the following new Section 2.1(c):

         2.1(c) Letters of Credit. Until the second anniversary of the date of
this Agreement the Lender agrees the Borrower may cause to be issued through an
Affiliate of the Lender, in the sole and absolute discretion of such Affiliate,
standby or documentary letters of credit, provided, however, that the total
amount of all unexpired letters of credit and unreimbursed draws under letters
of credit (the "LC Obligations") shall not at any time exceed $240,000 and the
total amount of the outstanding principal balance of the Advances under clauses
2.1(a) and 2.1(b) plus 125% of the LB Obligations (the "Total Revolving
Outstandings") shall not at any time exceed $3,000,000. If issued, all letters
of credit shall be subject to a 1%


                                       59
<PAGE>


fee payable to the issuer, and the Borrower will execute such applications,
security or pledge agreements and other documents required by Lender's Affiliate
and shall pay the Lender's and such Affiliate's fees and expenses related to
such letters of credit. Each letter of credit shall be for a period not to
exceed, but may be renewable annually for additional one year periods not to
exceed three years in the aggregate. Any draw under a letter of credit may, at
the option of the Lender, be repaid through an Advance, which the lender may
make, and which the Borrower is obligated to repay, even though (a) any
agreement of the Lender to make Advances in its sole discretion may have expired
or terminated, (b) the Borrower is at that time the debtor in any bankruptcy,
reorganization or insolvency proceedings, or (c) the Total Revolving
Outstandings exceed the availability under the most recent Borrowing Base
Certificate or $3,000,000.

         Section 3. Suspension of Availability. The Borrower and the Lender
agree that, except for the availability of letters of credit under Section
2.1(C) and for Advances to reimburse the Lender for draws under such letters of
credit which the Lender may make to repay its Affiliate that is or may be the
issuer of any such letters of credit, the availability of Advances under the
Financing Agreement shall be temporarily suspended once the Borrower repays the
outstanding Advances and all accrued interest thereon, on or after the date of
this Amendment. During the period of such suspended availability (the
"Suspension Period") the Borrower agrees that the representations, warranties,
affirmative and negative covenants of the Financing Agreement shall still apply,
however, (i) the Borrower need not submit any reports to the Lender except the
reports required by Sections 5.1(a) and 5.1(b), and (ii) the Borrower need not
pay to the Lender any monthly minimum interest or other fees, except the Annual
Fee required under Section 2.6, the Lender's legal fees and costs of collection,
if any, and any Termination Fee required under Article VII of the Financing
Agreement if the Borrower gives notice of termination under such Article
(provided that the provisions of Article VII shall continue to apply after the
Suspension Period and shall apply for an additional period equal to the length
of the Suspension Period as though the Suspension Period had never intervened).
The Suspension Period shall not be deemed a termination of the Financing
Agreement. The Borrower may reinstate the availability of Advances under the
Financing Agreement upon forty-five days written notice to the Lender. Upon
receipt of such notice from the Borrower, the Lender may conduct a collateral
audit and make such other searches and examinations as the Lender deems
reasonably necessary, all at the Borrower's expense. The reinstatement of the
availability of Advances is subject to the Lender's sole and absolute
discretion.

         Section 4. Effectiveness of Amendments. The amendments contained in
this Amendment shall become effective upon delivery by the Borrower of, and
compliance by the Borrower with, the following:

         4.1 This Amendment, duly executed by the Borrower.

         4.2 A copy of the resolutions of the Board of Directors of the
     Borrower authorizing the execution, delivery and performance of this
     Amendment certified as true and accurate by its Secretary or Assistant
     Secretary, along with a certification by such Secretary or Assistant
     Secretary (i) certifying that there has been no amendment to the Articles
     of Incorporation or Bylaws of the Borrower since true and accurate copies
     of the same were last delivered to the Lender, and (ii) identifying each
     officer of the Borrower authorized to execute this Amendment and any other
     instrument or agreement executed by the Borrower in connection with this
     Amendment, and certifying as to specimens


                                       60
<PAGE>


     of such officer's signature and such officer's incumbency in such offices
     as such officer holds.

         4.3 The Borrower shall have satisfied such other conditions as
     reasonably specified by the Lender or counsel to the Lender.

         Section 5. Representations: Acknowledgements. The Borrower hereby
represents that on and as of the date hereof and after giving effect to this
Amendment (a) all of the representations and warranties contained in the
Financing Agreement, and in any and all other Loan Documents of the Borrower,
are true, correct and complete in all respects as of the date hereof as though
made on and as of such date, except for changes permitted by the terms of the
Financing Agreement, and (b) the Borrower is in compliance with all covenants
and agreements of the Borrower as set forth in the Financing Agreement and in
any and all other Loan Documents of the Borrower. The Borrower represents and
warrants that the Borrower has the power and legal right and authority to enter
into this Amendment and has duly authorized as appropriate the execution and
delivery of this Amendment and other agreements and documents executed and
delivered by the Borrower in connection herewith or therewith by proper
corporate action. The Borrower acknowledges and agrees that its obligations to
the Lender under the Financing Agreement exist and are owing without offset,
defense or counterclaim assertable by the Borrower against the Lender. The
Borrower further acknowledges and agrees that its obligations to the Lender
under the Financing Agreement, as amended, constitute "Obligations" within the
meaning of the Security Agreement and are secured by the Security Agreement.

         Section 6. Affirmation, Further References. Except as expressly
modified under this Amendment, all of the terms, conditions, provisions,
agreements, requirements, promises, obligations, duties, covenants and
representations of the Borrower under the Financing Agreement, the Security
Agreement, and any and all other Loan Documents entered into with respect to the
obligations under the Financing Agreement are incorporated herein by reference
and are hereby ratified and affirmed in all respects by the Borrower. All
references in the Financing Agreement to "this Agreement," "herein," "hereof,"
and similar references, and all references in the other Loan Documents to the
"Agreement," shall be deemed to refer to the Agreement, as amended by this
Amendment.

         Section 7. Merger and Integration, Superseding Effect. This Amendment,
from and after the date hereof, embodies the entire agreement and understanding
between the parties hereto and supersedes and her merged into it all prior oral
and written agreements on the same subjects by and between the parties hereto
with the effect that this Amendment, shall control with respect to the specific
subjects hereof and thereof.

         Section 8. Severability. Whenever possible, each provision of this
Amendment and any other statement, instrument or transaction contemplated hereby
or thereby or relating hereto or thereto shall be interpreted in such manner as
to be effective, valid and enforceable under the applicable law of any
jurisdiction, but, if any provision of this Amendment or any other statement,
instrument or transaction contemplated hereby or thereby or relating hereto or
thereto shall be held to be prohibited, invalid or unenforceable under the
applicable law, such provision shall be ineffective in such jurisdiction only to
the extent of such prohibition, invalidity or unenforceability, without
invalidating or rendering unenforceable the remainder of such provision or the
remaining provisions of this Amendment or any other statement, instrument or


                                       61
<PAGE>


transaction contemplated hereby or thereby or relating hereto or thereto in such
jurisdiction, or affecting the effectiveness, validity or enforceability of such
provision in any other jurisdiction.

         Section 9. Successors. This Amendment shall be binding upon the
Borrower and the Lender and their respective successors and assigns, and shall
inure to the benefit of the Borrower and the Lender and the successors and
assigns of the Lender.

         Section 10. Legal Expenses. The Borrower agrees to reimburse the
Lender, upon execution of this Amendment, for all reasonable out-of-pocket
expenses (including attorneys' fees and legal expenses of Dorsey & Whitney,
counsel for the Lender) incurred in connection with the Financing Agreement,
this Amendment, and all other documents negotiated, prepared and executed in
connection with this Amendment.

         Section 11. Headings. The headings of various sections of this
Amendment have been inserted for reference only and shall not be deemed to be a
part of this Amendment.

         Section 12. Counterparts. This Amendment may be executed in several
counterparts as deemed necessary or convenient, each of which, when so executed,
shall be deemed an original, provided that all such counterparts shall be
regarded as one and the same document, and either party to this Amendment may
execute any such agreement by executing a counterpart of such agreement.

         Section 13. Governing Law. The Amendment Documents shall be governed by
the internal laws of the State of Minnesota, without giving effect to conflict
of law principles thereof.

         IN WITNESS WHEREOF, the parties hereto have caused this Amendment to be
executed as of the date and year first above written.

                                            INSIGNIA SYSTEMS, INC.

                                            By:    /s/ John R. Whisnant

                                            Title: VP-Finance


                                            U.S. BANCORP REPUBLIC COMMERCIAL
                                            FINANCE, INC.

                                            By:    /s/ Scott Sousek

                                                   Title: Vice President


                                       62



                                                                      EXHIBIT 23



                         CONSENT OF INDEPENDENT AUDITORS



We consent to the incorporation by reference in the Registration Statement (Form
S-3 No. 33-60243) and Registration Statements (Form S-8 No. 33-47003 and Form
S-8 No. 33-92376) pertaining to the 1990 Stock Plan and in Registration
Statements (Form S-8 No. 33-75372 and Form S-8 No. 33-92374) pertaining to
Employee Stock Purchase Plan of Insignia Systems, Inc. of our report dated
February 5, 1999, with respect to the financial statements and schedule of
Insignia Systems, Inc. included in the Annual Report (Form 10-K) for the year
ended December 31, 1998.




                                           /s/ Ernst & Young LLP


Minneapolis, Minnesota
March 29, 1999


<TABLE> <S> <C>


<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-END>                               DEC-31-1998
<CASH>                                               0
<SECURITIES>                                 1,120,100
<RECEIVABLES>                                1,376,021
<ALLOWANCES>                                    96,000
<INVENTORY>                                  1,210,500
<CURRENT-ASSETS>                             3,798,405
<PP&E>                                       3,242,409
<DEPRECIATION>                              (2,972,303)
<TOTAL-ASSETS>                               4,068,511
<CURRENT-LIABILITIES>                        1,566,585
<BONDS>                                              0
                                0
                                          0
<COMMON>                                   (15,048,069)
<OTHER-SE>                                           0
<TOTAL-LIABILITY-AND-EQUITY>                 4,068,511
<SALES>                                      8,703,604
<TOTAL-REVENUES>                             8,703,604
<CGS>                                        4,670,419
<TOTAL-COSTS>                                7,429,454
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             113,672
<INCOME-PRETAX>                             (3,415,579)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                                  0
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                (3,415,579)
<EPS-PRIMARY>                                     (.44)
<EPS-DILUTED>                                        0
        


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