INSIGNIA SYSTEMS INC/MN
10-K, 2000-03-27
PROFESSIONAL & COMMERCIAL EQUIPMENT & SUPPLIES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

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                                    FORM 10-K

                  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934


    For the year ended December 31, 1999      Commission File Number 0-19380
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                             INSIGNIA SYSTEMS, INC.
          ------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

                  Minnesota                          41-1656308
     ----------------------------------  -----------------------------------
      (State or other jurisdiction of     (IRS Employer Identification No.)
       incorporation or organization)

                            5025 Cheshire Lane North
                             Plymouth, MN 55446-3715
                 ----------------------------------------------
                    (Address of principal executive offices)

       Registrant's telephone number, including area code: (612) 392-6200

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        SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT: None
           SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT:

                          COMMON STOCK, $.01 PAR VALUE

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   Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such report(s), and (2) has been subject to such
filing requirements for the past 90 days.
Yes ___X___ No _______

   Number of shares of outstanding Common Stock, $.01 par value, as of March 15,
2000 was 9,521,371.

   Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment of this
Form 10-K.

Yes [ ]  No [X]

   The aggregate market value of the voting stock held by non-affiliates of the
registrant as of March 15, 2000 was approximately $40,465,826 based upon the
last sale price of the registrant's Common Stock on such date.

                      Documents Incorporated By Reference:

   Portions of the registrant's proxy statement for the Annual Meeting of
Shareholders scheduled for May 17, 2000 are incorporated by reference into Part
III of this Form 10-K.

<PAGE>


TABLE OF CONTENTS
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PART I
   Business .................................................................. 3
   Properties ................................................................ 8
   Legal Proceedings ......................................................... 8
   Submission of Matters to a Vote of Security Holders ....................... 8
   Executive Officers of the Registrant ...................................... 8

PART II
   Market for the Registrant's Common Equity ................................. 9
   Selected Financial Data ...................................................10
   Management's Discussion and Analysis of Financial Condition and
    Results of Operations ....................................................10
   Index To Financial Statements .............................................14
   Financial Statements .............................................F-1 to F-12

PART III
   Directors and Executive Officers of the Registrant ........................15
   Executive Compensation ....................................................15
   Security Ownership of Certain Beneficial Owners and Management ............15
   Certain Relationships and Related Transactions ............................15

PART IV
   Exhibits, Schedule and Reports on Form 8-K ................................16


2
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BUSINESS REVIEW
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PART I

ITEM 1  BUSINESS

GENERAL

   Insignia Systems, Inc. (the "Company") markets in-store promotional programs
and services to retailers and manufacturers. Since its inception in 1990, the
Company has marketed point-of-purchase merchandising systems and resources to
merchants in over 30 classes of retail trade. The Company started with simple
standalone printers, trade-named Impulse(R) and SIGNright(R), and ultimately
developed fully featured ODBC (open data-based connectivity) compliant software
applications, trade-named Stylus(R). The Company developed these products into
turn-key solutions that allow retailers to quickly and easily produce high
quality point-of-purchase signs, labels and large format promotional materials
in their stores. The Company continues to support the supply and service needs
of domestic clients of these in-store printing systems and actively markets
these products internationally through independent distributors.

   In May of 1998, the Company formally launched the Insignia Point-Of-Purchase
Services (POPS(R)) program. Insignia POPS is an account and product-specific,
in-store promotion program. Funded by consumer goods manufacturers, Insignia
POPS combines product selling information and graphics supplied by the
manufacturer with the retailer's logo and current store price on a sign designed
to fit each participating retailer's decor and merchandising theme.

   For participating retailers, Insignia POPS is a source of new revenue and is
the first in-store promotion program that delivers a complete call-to-action, on
an account and store-specific basis, with all participating retail stores
updated weekly. For consumer goods manufacturers, the POPS program provides
access to the optimum retail promotion site for their products - the retail
shelf edge. In addition, the POPS program offers manufacturers lead-times of
less than 30 days, no production costs and micro-marketing capabilities such as
store-specific messaging and multiple language options.

   Company management has been investing the Company's primary resources and
energies in the development of the Insignia POPS program for the last four
years. During this time, management also restructured the organization and
redirected the Company's activities to leverage the Company's in-store
experience, acquire promotion industry expertise and develop the necessary
operational and systems foundation to successfully compete in the in-store
promotion industry.

   In November, 1996 the Company replaced the Impulse Sign System with the
SIGNright Sign System, which performed essentially the same functions as the
Impulse. The Company's business strategy with the Impulse system and the
SIGNright Sign System was to obtain both initial revenue from the sale of
electronic sign production equipment and software, and recurring revenue from
the sale of the sign cards, label supplies, and accessories used with them. In
1998, the Company eliminated the direct sale of the SIGNright Sign System in the
United States, but continues to market the SIGNright system through its
international distributors. The Company's second product, a PC-based software
product tradenamed Stylus, is used by retail chains to produce signs, labels,
and posters. The Company's third product, Insignia POPS, combines the Company's
expertise in signage and in-store merchandising with its Stylus software
products to provide for a unique sign to be ordered by a brand manufacturer and
placed in a participating retail store. The Company markets its Stylus(R)
software and the Insignia POPS through a direct marketing process. The sign
systems are marketed through independent distributors in foreign markets and its
accessories and supplies principally through telemarketers.


                                                                               3
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BUSINESS REVIEW
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INDUSTRY AND MARKET BACKGROUND

   Product manufacturers are constantly seeking in-store ways to motivate
consumers to buy that particular manufacturer's product. Industry studies have
proven that the shelf edge sign represents the final and best opportunity for
the manufacturer to convince the consumer to buy. The Company estimates that
manufacturers now spend approximately $1 billion annually on in-store efforts.
The Company's market studies indicate that in-store signs are the most effective
means of inducing a purchase, second only to personal demonstrations and
sampling. The Company's marketing studies also indicate that the most effective
sign contains information that can be best supplied by the product manufacturer
in combination with the retailer's price and design look.

COMPANY PRODUCTS

   INSIGNIA POPS (POINT-OF-PURCHASE SERVICES)

   The Insignia POPS program is an in-store point-of-purchase promotional
program which enables manufacturers to deliver account-specific promotional
messages quickly and accurately - in designs and formats that have been
pre-approved and are supported by participating retailers. By utilizing
proprietary technology, Insignia combines product-specific information including
product features, product benefits, graphic images and an advertising tag line
supplied by consumer goods manufacturers, together with the retailer's logo,
colors and the current store price on a sign that is displayed directly in front
of the manufacturer's product in participating retail stores. Insignia POPS
signs are responsive to each participating retailers' look, quality, content and
consistency of promotion materials displayed in-store, while ensuring retailer
pricing authority.

   Insignia POPS signs, including the retailer's logo, design, color and price
in combination with the manufacturer's selling messages and images, are created
and printed by the Company and placed at the shelf by store personnel for
two-week display cycles. The Company collects and organizes data from both
manufacturers and retailers, then formats, prints and delivers the signs to
retailers for distribution and display. The Company will charge the
manufacturer, on average, $4.75 per sign/per week/per store. Retailers are paid
a flat fee per/sign per/display cycle by the Company based upon third-party
compliance audits and retailer-supplied product movement data provided to
Insignia.

   STYLUS SOFTWARE

   In late 1993, the Company introduced its second major product, tradenamed
Stylus, which is a PC-based software application used by retailers to produce
signs, labels, and posters. The Company believes that the primary market for the
Stylus software is large independent retailers and retail chains. The Company
estimates that there are approximately 350,000 such retail locations in the
United States.

   The Stylus software allows retailers to create signs, labels, and posters by
manually entering the information for the sign or by importing information from
a computer database. Retailers can import barcode and price information from
their point-of-sale system and can add a graphic image of the product from a
CD-ROM containing branded clip-art. They can also create a database of selling
information such as product features and benefits, nutritional information, or
lifestyle-type uses for the product which can be added to create a more
informative sign or label.

   A significant portion of the retail marketplace is made up of chain retailers
who require that signs be consistent and controlled from headquarters. Most
chain retailers continue to create their signs at their headquarters, duplicate
them and deliver them to their stores. The headquarters version of the Company's
Stylus software allows chains to create signs and labels centrally to maintain
consistency in appearance, and then transmit to store-level printers. The
Company believes the Stylus software product has significant benefits for chain
retailers.


4
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BUSINESS REVIEW
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   The current retail price of the Stylus software is $2,495 for the single
store version and $4,990 for the headquarters version. The Company also sells
the sign cards and labels used with the Stylus software in a variety of sizes,
colors, and styles. The Company sells these supplies at competitive prices, but
is not in a proprietary position. Approximately 8% of 1999 revenues came from
the sale of Stylus products and maintenance and the Company expects that this
percentage will be lower in the future as the Company expects the Insignia POPS
revenue to increase in the future.

   THE SIGNRIGHT SYSTEM

   The Impulse Retail System was developed by an independent product design and
development firm (the "Developer"). In November 1996, the Company replaced the
Impulse Retail System with the SIGNright Sign System. In 1998, the Company
ceased the domestic sale of the SIGNright Sign System.

   The Company's business strategy with the Impulse system and the SIGNright
Sign System was to obtain both initial revenue from the sale of electronic sign
production equipment and software, and recurring revenue from the sale of the
proprietary cardstock, label supplies, and accessories used with them.

   Cardstock for the SIGNright Sign System and Impulse Retail System are sold by
the Company in a variety of sizes, colors and combinations and can be customized
to include pre-printed custom artwork (such as the retailer's logo) as required
by the customer. Approximately 44% of 1999 revenues came from the sale of
cardstock and the Company expects that this percentage will be slightly lower in
the future as the Company expects the Insignia POPS revenue to increase in the
future.

MARKETING AND SALES

   The Company's marketing strategy is to focus on food manufacturers and food
retailers. By utilizing the Insignia POPS program, food manufacturers and food
retailers can easily accomplish what had previously been either impossible or
extremely difficult: tailoring national promotional programs to regional and
local needs with minimal effort. In addition to the benefits provided to
manufacturers and retailers, POPS media allows for more information to be
provided to consumers to aid in purchasing decisions, and because the POPS media
is consistent in format and design, consumer messages are clearer. The Company
believes Insignia POPS is the most complete in-store media promotion program
available, benefiting consumer, retailer, and manufacturer.

   The Company markets its Stylus software in the United States and
internationally primarily through resellers that integrate Stylus as an ODBC
design and publishing component into their retail data and information
management software applications.

   Through April 1998, the Company marketed the SIGNright Sign System through
telemarketing by in-house sales personnel and independent sales representatives.
In May 1998, the Company discontinued the sale of the SIGNright system to U.S.
customers, but continues to market the SIGNright Sign System through its
international distributors covering 20 countries.

   During 1997, 1998 and 1999 foreign sales accounted for approximately 14%, 16%
and 16% of total sales, respectively. The Company expects that sales to foreign
distributors will be approximately 10% of total sales in 2000.

PATENTS AND TRADEMARKS

   The barcode which the Company uses on the sign cards for the Impulse and
SIGNright Sign Systems was also developed by the Developer, which has granted
the Company an exclusive worldwide license of its rights to the barcode. The
license requires the Company to pay a royalty of 1% of the net sales price
received by the Company on each cardstock or other supply item that bears the
barcode and used by the Impulse Sign Systems. Although a patent has been issued
to the Developer which covers the use of the barcode, there is no assurance that
the Company will be able to prevent other suppliers of cardstock from copying
the barcode used by


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BUSINESS REVIEW
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the Company. However, the Company believes that the number, relatively small
size and geographic dispersal of Impulse and SIGNright users, their relationship
with the Company, and the Company's retention of its customer list as a trade
secret will discourage other sign card suppliers from offering barcoded sign
cards for use on the Impulse and SIGNright machines.

   The Company has obtained trademark registration in the United States of the
trademark "Insignia POPS" for use on in-store point-of-purchase media. The
Company is not obligated to pay any royalty related to this trademark.

   The Company has obtained trademark registration in the United States of the
trademark "Stylus" for use on sign and label software. The developer of the DOS
version of the Stylus software has granted to the Company an exclusive worldwide
license to market and sell the DOS version of the Stylus software. The Company
no longer sells and markets the DOS version of the Stylus software and has
terminated this license agreement. The Company has developed the Windows version
of the Stylus which it is now marketing and selling.

PRODUCT DEVELOPMENT

   The Company's product development activities for the Insignia POPS program
have been conducted internally and include the proprietary data management and
operations system as well as the current offering of point-of-purchase display
promotion products. Ongoing internal systems enhancements as well as the
development of point-of-purchase and other promotion products will be conducted
utilizing both internal and external resources as appropriate.

   The Company's product development activities on the SIGNright Sign System
were primarily conducted by the Developer on a contract basis. The Company
continues to introduce various additional complementary products such as new
cardstock formats, new colors and new types of cardstock.

   The Stylus software product was initially developed on a contract basis
beginning in 1992 and continuing through 1997. Beginning in 1993, the Company
hired in-house employees to develop and modify portions of the Stylus software
product. The Company plans no further development to its existing Stylus
software products. Product development costs of $493,686 in 1997, $407,409 in
1998 and $0 in 1999 were primarily related to development of the Stylus software
product.

SUPPLIERS

   The thermal paper used by the Company in its SIGNright and Impulse thermal
sign cards is purchased exclusively from one supplier. While the Company
believes that an alternative supplier would be available if necessary, any
disruption in the relationship with or deliveries by the current supplier could
have a serious adverse effect on the Company.

COMPETITION

   INSIGNIA POPS (POINT-OF-PURCHASE SERVICES)

   Insignia POPS has three major competitors in its market: News America
Marketing In-Store(R)(News America), Catalina Marketing Corporation(R)(Catalina)
and FLOORgraphics(TM), Inc. (FLOORgraphics).

   NEWS AMERICA offers a network of in-store advertising, promotion and sales
merchandising services. News America has branded all of their in-store products
with their FSI coupon business as SmartSource(TM).

   CATALINA offers more than 20 strategic marketing solutions that provide
targeted communications and incentives at the checkout based on consumer's
actual purchase behavior. These marketing solutions include a scanner-based
network and in-store electronic marketing programs.

   FLOORGRAPHICS is an in-store media company that projects national advertising
campaigns at retail point-of-sale through large format, full color "floor
billboards." Placed on a category exclusive basis, FLOORgraphics activate recall
of national ad campaigns at point-of-sale.


6
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BUSINESS REVIEW
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   The Insignia POPS main strengths, in relation to its competition are:

   - the linking of manufacturers to retailers at a central coordination point

   - providing a complete call to action

   - supplying account-specific and store-specific messages at the retail shelf

   THE SIGNRIGHT SIGN SYSTEM

   The Company's patent covers the SIGNright system and the use of cardstock
encoded with a complementary barcode. The Company could face competition from
suppliers of cardstock who duplicate the barcode used by the Company. Management
believes that the number, relatively small size, and geographic dispersal of its
customers, their relationship with the Company, and the Company's retention of
its customer list as a trade secret will discourage such competition. However,
there is no assurance that such competition will not develop.

   STYLUS SOFTWARE

   Stylus software has three major competitors in its market: Access, Inc.
(Access), Electronic Label Technology, Inc. (ELT), and Retail Technologies, Inc.
(RTI).

   Access offers a product called dSIGN, which by itsvery nature of requiring
individual customization is focused more toward large retail chains.

   ELT sells numerous versions of LabelMaster.

   RTI markets Design-R-Labels.

   The Company believes that its complete line of Stylus products compares
favorably on features, benefits, cost, performance, and ease of use and
implementation to that of its main competitors. The Company has several products
and can provide solutions to operate in the following environments: UNIX/AIX,
AS/400, MS-DOS, Windows 3.1/98/NT, OBDC, or with stand-alone printers. The
Company's main strengths, in relation to its competition are: merchandising,
large format printing, high speed printing, image handling, ease of use, and
rapid implementation for their products, services and offerings.

   Unlike the SIGNright Sign System, the Stylus product does not offer the
Company the benefit of proprietary cardstock. While this leaves customers free
to buy cardstock from alternate suppliers, the Company believes that it will
obtain a portion of cardstock and label sales due to the wide array of
pre-printed and perforated sign and label stock offered by the Company at
competitive prices.

RESTRUCTURING PROGRAM

   During January 1998, the Company implemented a restructuring program
(Program) to achieve a more focused marketing strategy regarding the selling of
SIGNright machines. This marketing strategy eliminated the marketing and selling
of SIGNright machines through direct channels. This resulted in the Company
streamlining and downsizing its operations by reducing its workforce and
consolidating certain employee groups. As a result of this Program, the Company
reduced its workforce from 130 full-time employees to 93 full-time employees.
The Company took a charge to earnings in December 1997 due to this restructuring
in the amount of $315,000. During April 1998, the Company initiated a further
restructuring program to redirect the Company's marketing strategy toward the
Insignia POPS program. This marketing strategy eliminated the marketing and
selling of SIGNright machines domestically. As a result of this program, the
Company reduced its workforce from 93 full-time employees to 65 full-time
employees. The Company took a charge to earnings in 1998 due to this
restructuring in the amount of $546,000. This $546,000 charge was comprised of a
$196,000 write-down of a prepayment made to its Japanese vendor for SIGNright
machines, a $106,000 charge for the write-off of SIGNright machines, a $15,000
charge for moving


                                                                               7
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BUSINESS REVIEW
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expenses, a $47,000 charge for accrued rental costs associated with a portion of
the lease of the facility which in 1998 was permanently idle and separate
from the remaining utilized lease space, and severance costs in the amount of
$182,000 as a result of the workforce reduction.

EMPLOYEES

   As of March 7, 2000, the Company had 72 full-time employees. The full-time
employees included 2 in telemarketing, 13 in other sales and marketing
positions, 48 in operations and customer service, 5 in administration and
accounting functions and 4 in senior management positions. None of the Company's
employees are represented by unions.

ITEM 2  PROPERTIES

   The Company is located in approximately 26,000 square feet of office and
warehouse space in suburban Minneapolis, Minnesota, which has been leased until
March 31, 2004. The Company believes that this facility will meet the Company's
current and foreseeable needs.

ITEM 3  LEGAL PROCEEDINGS

   In December 1997, Meta-4, Inc., the developer of the DOS version of the
Company's Stylus software product, brought suit against the Company in U.S.
District Court in the State of Minnesota. The complaint alleged copyright
infringement and breach of contract in connection with the Company's
distribution of the Company's Stylus software product. This lawsuit was settled
in March 1999. Under the settlement Meta-4 assigned all its rights to the Stylus
software to the Company in consideration of $15,000 in cash and 75,000 shares of
the Company's common stock.

ITEM 4  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

   No matters were submitted to a vote of security holders during the fourth
quarter of fiscal 1999.

Item 4A  EXECUTIVE OFFICERS OF THE REGISTRANT

   The names, ages and positions of the Company's executive officers are as
follows:

   Name              Age           Position
   ----              ---           --------

   G. L. Hoffman     50    Chairman and Secretary

   Scott F. Drill    47    President and Chief Executive Officer

   Gary L. Vars      59    Executive Vice President, General Manager,
                           POPS Division

   John R. Whisnant  54    Vice President, Finance and Chief Financial Officer


   G. L. HOFFMAN, a co-founder of the Company, has been the Chairman and
Secretary of the Company since it was incorporated in January 1990 and was
President and Chief Executive Officer from January 1990 until February 1998.
Prior to that time he was a co-founder of Varitronic Systems, Inc., which
developed, manufactured and marketed business graphic products. Mr. Hoffman was
employed as Chairman, Executive Vice President and Secretary of Varitronics from
1983 until January 1990. Mr. Hoffman also had primary responsibility for
developing Varitronics' international marketing and private label distribution
systems.

   SCOTT F. DRILL, has been President and Chief Executive Officer of the Company
since February 1998. In May 1996 Mr. Drill became a partner in Minnesota
Management Partners (MMP), a venture capital firm located in Minneapolis,
Minnesota. He remains a partner


8
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BUSINESS REVIEW
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in MMP, which completed investment of its capital in January 1998. From 1983
through March 1996 Mr. Drill was President and Chief Executive Officer of
Varitronic Systems, Inc. and Chairman since 1990. Prior to starting Varitronics,
Mr. Drill held senior management positions in sales and marketing at Conklin
Company and Kroy, Inc.

   GARY L. VARS has been Executive Vice President and General Manager of the
POPS Division since September 1998. Prior to joining Insignia Systems Mr. Vars
spent 22 years as a marketing and business development consultant to Fortune 500
companies. From 1966 to 1976 Mr. Vars held various management positions at the
Pillsbury Co., including Director of Marketing and New Product Development,
Grocery Products Division.

   JOHN R. WHISNANT joined the Company as Vice President of Finance and Chief
Financial Officer of the Company in October 1995. From June 1994 to September
1995 he was self employed as a franchise consultant. From June 1992 to June 1994
he served as President of AmericInn, Inc. a motel franchising company.


PART II

ITEM 5  MARKET FOR THE REGISTRANT'S COMMON EQUITY

MARKET INFORMATION

   The Company's common stock trades on the Nasdaq Small-Cap Market System under
the symbol ISIG. The following table sets forth the range of high and low bid
prices reported on the Nasdaq System. These quotations represent prices between
dealers and do not reflect retail mark-ups, mark-downs or commissions.

1999                                                HIGH           LOW
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   First Quarter                                   2 1/2          1 1/8
   Second Quarter                                  1 7/8          1 1/4
   Third Quarter                                   1 1/2            3/4
   Fourth Quarter                                  4                7/8

1998                                                HIGH           LOW
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   First Quarter                                   1 15/16        1
   Second Quarter                                  2 15/16        1 5/32
   Third Quarter                                   3              1 1/2
   Fourth Quarter                                  2 3/8          1


APPROXIMATE NUMBER OF HOLDER OF COMMON STOCK

   As of March 15, 2000, the Company had 155 shareholders of record and
approximately 950 beneficial owners.

DIVIDENDS

   The Company has never paid cash dividends on its common stock. The Board of
Directors presently intends to retain all earnings for use in the Company's
business and does not anticipate paying cash dividends in the foreseeable
future.


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BUSINESS REVIEW
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ITEM 6  SELECTED FINANCIAL DATA

<TABLE>
<CAPTION>

  (In thousands, except per share amounts.)
FOR THE YEARS ENDED
DECEMBER 31                                1999          1998          1997          1996          1995
- ----------------------------------------------------------------------------------------------------------
<S>                                     <C>           <C>           <C>           <C>           <C>
Net sales                               $   9,287     $   8,704     $  13,321     $  14,667     $  15,547

Operating loss                             (1,394)       (3,396)       (3,393)         (999)       (1,470)

Net loss                                   (1,411)       (3,416)       (3,380)         (999)       (1,451)

Net loss per share:

     Basic and diluted                  $    (.16)    $    (.44)    $    (.50)    $    (.18)    $    (.27)

Shares used in calculation of
   net loss per share:

      Basic and diluted                     8,828         7,714         6,790         5,404         5,360

Working capital                         $   1,798     $   2,232     $   3,462     $   3,512     $   4,351

Total assets                                4,043         4,069         5,855         6,426         6,832

Long-term debt and lease obligation             0            72           186           289           383

Total stockholders' equity                  2,017         2,430         3,795         4,174         5,118
</TABLE>



ITEM 7  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
        AND RESULTS OF OPERATIONS

RESULTS OF OPERATIONS

   The following table sets forth, for the periods indicated, certain items in
the Company's statements of operations as a percentage of net sales.

<TABLE>
<CAPTION>

FOR THE YEARS ENDED
DECEMBER 31                                                            1999           1998           1997
- -----------------------------------------------------------------------------------------------------------
<S>                                                                   <C>            <C>            <C>
Net Sales                                                             100.0%         100.0%         100.0%

Cost of Sales                                                          44.7           53.7           51.3
- -----------------------------------------------------------------------------------------------------------
Gross Profit                                                           55.3           46.3           48.7

Operating Expenses:

  Sales and Marketing                                                  52.8           51.3           53.0

  Product Development                                                    --            4.7            3.7

  General and Administrative                                           17.5           23.1           15.1

  Restructuring Charge                                                   --            6.3            2.4
- -----------------------------------------------------------------------------------------------------------
Total Operating Expenses                                               70.3           85.4           74.2
- -----------------------------------------------------------------------------------------------------------
Operating Loss                                                        (15.0)         (39.0)         (25.5)

Other Income                                                           (0.2)          (0.2)           0.1
- -----------------------------------------------------------------------------------------------------------
Net Loss                                                              (15.2)%        (39.2)%        (25.4)%
===========================================================================================================
</TABLE>


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BUSINESS REVIEW
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FISCAL 1999 COMPARED TO FISCAL 1998

   NET SALES: Net sales for the year ended December 31, 1999 increased 7% to
$9,287,000 compared to sales of $8,704,000 in 1998.

   The increase in sales in 1999 resulted primarily from increased POPS program
sales. POPS program revenue was $2,211,000 in 1999 compared to $359,000 in 1998.
Machine and machine related revenue was $923,000 in 1999 compared to $997,000 in
1998. Stylus software and maintenance revenue was $751,000 in 1999 compared to
$712,000 in 1998.

   GROSS PROFIT: The Company's gross profit increased 27% in 1999 to $5,131,000
as compared to $4,033,000 in 1998. Gross profit as a percentage of net sales
increased to 55.3% for 1999 compared to 46.3% for 1998. The increase in 1999 was
due primarily to the overall increase in net sales and change in product mix.
The Company's foreign sales were 16% in 1999, 16% in 1998 and 14% in 1997. The
Company expects that sales to foreign distributors will be approximately 10% in
2000.

   OPERATING EXPENSES: Operating expenses decreased 12% in 1999. In 1998 the
Company recorded a restructuring charge of $546,000. Sales expenses increased 3%
in 1999. Marketing expenses increased 44% in 1999 as a result of increased
promotion expenses for the POPS program. Product development expenses decreased
100% in 1999 as the Company eliminated any further independent product
development of its Stylus software. The Company expects that its operating
expenses will increase in 2000 as the Company continues to invest in the POPS
program.

   Operating expenses as a percentage of net sales were 70.3% in 1999. The
decrease as a percentage of net sales in 1999 was due primarily to higher sales
volume in 1999 along with no product development expenses in 1999. The Company
expects its operating expenses as a percentage of net sales to decrease as the
Company increases its POPS program revenues at a faster rate than operating
expenses.

   NET LOSS: The Company had a net loss of $1,411,000 in 1999 compared to a net
loss of $3,416,000 in 1998. The net loss in 1999 resulted primarily from the
costs of investing in the sales and marketing of the Insignia POPS program.

FISCAL 1998 COMPARED TO FISCAL 1997

   NET SALES: Net sales for the year ended December 31, 1998 decreased 35% to
$8,704,000 compared to sales of $13,321,000 in 1997.

   The decrease in sales in 1998 resulted primarily from discontinuing domestic
sales of the SIGNright machine in 1998 and significantly lower Stylus software
revenue. Machine and machine related revenue was $997,000 in 1998 compared to
$3,500,000 in 1997. Stylus software revenue was $532,000 in 1998 compared to
software revenue of $1,597,000 in 1997.

   GROSS PROFIT: The Company's gross profit decreased 38% in 1998 to $4,033,000
as compared to 1997. Gross profit as a percentage of net sales decreased to
46.3% for 1998 compared to 48.7% for 1997. The decrease in 1998 was due
primarily to the overall decrease in net sales and change in product mix. Also,
the Company's fixed costs did not decrease in the same proportion as net sales
decreased in 1998. The Company's foreign sales were 16% in 1998, 14% in 1997 and
16% in 1996. The Company expects that sales to foreign distributors will be
approximately 14% in 1999.

   OPERATING EXPENSES: Operating expenses decreased 25% in 1998. In 1998 the
Company recorded a restructuring charge of $546,000, offset by a $2,620,000
decrease to sales expenses as a result of the restructuring which accounted for
the 25% overall decrease in operating expenses in 1998. Sales expenses decreased
58% in 1998. The decrease in 1998 was due primarily to the restructuring of the
Company and elimination of SIGNright sales personnel. Marketing expenses also
decreased 53% in 1998 as a result of an expense


                                                                              11
<PAGE>

BUSINESS REVIEW
- --------------------------------------------------------------------------------

reduction effort and the restructuring of the Company. Product development
expenses decreased 17% in 1998 as the Company eliminated any further independent
product development of its Stylus software. The Company expects that its
operating expenses will increase in 2000 as the Company continues to invest in
POPS.

   Operating expenses as a percentage of net sales were 85.4% in 1998. The
increase as a percentage of net sales in 1998 was due primarily to the lower
sales volume of the SIGNright machine and Stylus software. The Company expects
its operating expenses as a percentage of net sales to decrease and its net
sales to increase at a faster rate than operating expenses as the Company is
able to leverage its fixed expenses and increase its POPS program revenues.

   NET LOSS: The Company had a net loss of $3,416,000 in 1998 compared to a net
loss of $3,380,000 in 1997. The net loss in 1998 resulted primarily from a
substantial decrease in net sales and a decrease in margins due to a higher
proportion of fixed expense allocated to lower sales, along with a restructuring
charge of $546,000 and the increased costs of investing in the POPS program.

LIQUIDITY AND CAPITAL RESOURCES

   The Company has financed its operations with proceeds from public and private
equity placements. At December 31, 1999, working capital was $1,798,000 compared
to $2,232,000 at December 31, 1998. During the same period total cash and cash
equivalents increased $64,000.

   Net cash used in operating activities during 1999 was $1,260,000, primarily
due to the net loss and the decrease in accrued expenses and accounts payable,
offset by the decrease in prepaids. Accrued expenses decreased $123,000 and
accounts payable decreased $131,000. Accrued expenses decreased in 1999 as a
result of payments made for severance and moving expenses accrued as of December
31, 1998. Prepaid expenses decreased $114,000 primarily due to the conversion of
pre-paid SIGNright machine deposits into inventory. The Company expects accounts
receivable to remain relatively flat during 2000. The Company also expects
inventory levels to remain flat during 2000.

   Net cash of $236,000 was used in investing activities in 1999. The net cash
decrease was due to the purchase of marketable securities in the amount of
$925,000 and the purchase of property and equipment of $169,000 offset by the
maturity of marketable securities in the amount of $858,000.

   Net cash of $1,560,000 was provided by financing activities, primarily from
the proceeds from the issuance of common stock of $857,000 and borrowings from
the line of credit in the amount of $807,000, offset by payments on long term
debt of $104,000.

   The Company anticipates that its working capital needs will remain consistent
with prior years. In December of 1997, the Company entered into a loan agreement
with a commercial financing division of a U.S. Bank. The bank issued the Company
a line of credit in the amount of $3,000,000. During 1999, the Company amended
its line of credit agreement which reduced the overall line of credit to $2.35
million. As of December 31, 1999 there was an outstanding balance on the line of
credit of $807,000 and the borrowing availability was approximately $1,200,000.
The Company believes that with this line of credit it will have sufficient
capital resources to fund its current business operations and anticipated growth
for the foreseeable future.

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

   Certain statements contained herein and in the following section and like
statements elsewhere in this report are forward looking statements. Actual
results could differ materially from those anticipated as a result of various
factors. Set forth below are the principal factors and risks considered most
likely to cause actual results to differ materially from management's
expectations.


12
<PAGE>

BUSINESS REVIEW
- --------------------------------------------------------------------------------

SIGNIFICANT RISK FACTORS, WHILE NOT ALL INCLUSIVE, ARE:

   1. RESULTS OF INSIGNIA POPS PROGRAM.

      It will be necessary to achieve lift results from the Insignia POPS
      program that are comparable to the results to date from the Insignia POPS
      program in order to obtain additional participating manufacturers and
      retailers at the rate anticipated by the Company.

   2. COMPETITION.

      Insignia POPS is competing for the marketing expenditures of branded
      product manufacturers, who use various forms of point-of-purchase
      marketing methods, such as displays, coupons, in-store samples, etc. There
      is no assurance that Insignia POPS will compete successfully with these
      traditional marketing methods.

   3. SIGN PRODUCTION.

      The Company's ability to produce the planned number of signs will depend
      on a number of factors, including receipt of data and information from
      both the retailers and manufacturers and conducting the necessary
      training.

   4. BUSINESS CONDITIONS OF THE GENERAL ECONOMY.

   5. COST OF THE RAW MATERIAL.

      The Company's printing gross margin percentage is a sensitive function of
      the cost of the raw paper materials.

   6. SIGN CARD REVENUE.

      The Company derives a significant portion of its revenue from the sale of
      the bar-coded sign cards required by the Impulse and SIGNright systems,
      which are no longer being marketed domestically by the Company. If a
      substantial number of existing customers discontinue the use of the sign
      card there could be a serious adverse effect on the Company's revenue.

   7. DEPENDENCE ON KEY EMPLOYEES.

      The Company is highly dependent upon the services of its present officers,
      and the loss of any of them could have a material adverse effect on the
      Company. None of the Company's officers are bound by employment or
      non-competition agreements with the Company. The success of the Company
      will also depend on its ability to attract and retain capable sales and
      marketing personnel.

YEAR 2000 COMPLIANCE

   In prior years, the Company developed and implemented plans to become Year
2000 ready and in late 1999 completed remediation and testing of systems. As a
result of those implementation efforts, the Company experienced no significant
disruptions in critical information technology and non-information technology
systems and believes those systems successfully responded to the Year 2000 date
change. Expenses resulting from the Company's Year 2000 efforts were not
material. The Company is not aware of any material problems resulting fromYear
2000 issues, either with services, internal systems, or the products and
services of third parties. The Company will continue to monitor its critical
computer applications and those of its suppliers and vendors throughout the year
2000 to ensure that any latent Year 2000 matters that may arise are addressed
promptly.


                                                                              13
<PAGE>

BUSINESS REVIEW
- --------------------------------------------------------------------------------

ITEM 8  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA



INDEX TO FINANCIAL STATEMENTS

The following Independent Auditors' Report and Financial Statements thereon are
included on the pages indicated:

<TABLE>
<S>                                                                                               <C>
   Report of Independent Auditors ............................................................... F-1

   Balance Sheets as of December 31, 1999 and 1998 .............................................. F-2

   Statements of Operations for the years ended December 31, 1999, 1998, and 1997 ............... F-3

   Statement of Shareholders' Equity for the years ended December 31, 1999, 1998, and 1997 ...... F-4

   Statements of Cash Flows for the years ended December 31, 1999, 1998, and 1997 ............... F-5

   Notes to Financial Statements ................................................................ F-6
</TABLE>


14
<PAGE>


REPORT OF INDEPENDENT AUDITORS
- --------------------------------------------------------------------------------

TO THE STOCKHOLDERS AND BOARD OF DIRECTORS

INSIGNIA SYSTEMS, INC.

   We have audited the accompanying balance sheets of Insignia Systems, Inc. as
of December 31, 1999 and 1998, and the related statements of operations,
shareholders' equity and cash flows for each of the three years in the period
ended December 31, 1999. Our audits also include the financial statement
schedule listed in the index at Item 14. These financial statements and schedule
are the responsibility of the Company's management. Our responsibility is to
express an opinion on these financial statements based on our audits.

   We conducted our audits in accordance with auditing standards generally
accepted in the United States. Those standards require that we plan and perform
the audit to obtain reasonable assurance about whether the financial statements
are free of material misstatement. An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the financial statements. An
audit also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial
statement presentation. We believe that our audits provide a reasonable basis
for our opinion.

   In our opinion, the financial statements referred to above present fairly, in
all material respects, the financial position of Insignia Systems, Inc. at
December 31, 1999 and 1998, and the results of its operations and its cash flows
for each of the three years in the period ended December 31, 1999, in conformity
with accounting principles generally accepted in the United States. Also, in our
opinion, the related financial statement schedule, when considered in relation
to the basic financial statements taken as a whole, presents fairly in all
material respects the information set forth therein.

Ernst & Young LLP


/s/ Ernst & Young LLP


Minneapolis, Minnesota
February 18, 2000


                                                                             F-1
<PAGE>


BALANCE SHEETS
- --------------------------------------------------------------------------------

<TABLE>
<CAPTION>
AS OF DECEMBER 31                                                        1999              1998
- ----------------------------------------------------------------------------------------------------
<S>                                                                 <C>                <C>
   ASSETS
     CURRENT ASSETS:
       Cash and cash equivalents                                    $     64,091       $         --
       Marketable securities                                           1,186,933          1,120,100
       Accounts receivable - net of $71,000 allowance in 1999
         and $96,000 in 1998                                           1,281,154          1,280,021
       Inventories                                                     1,217,784          1,210,500
       Prepaid expenses                                                   74,138            187,784
- ----------------------------------------------------------------------------------------------------
     TOTAL CURRENT ASSETS                                              3,824,100          3,798,405


     PROPERTY AND EQUIPMENT:
       Production tooling, machinery and equipment                     1,743,020          1,894,577
       Office furniture and fixtures                                     262,767            358,602
       Computer equipment                                                833,440            954,096
       Leasehold improvements                                            105,151             35,134
- ----------------------------------------------------------------------------------------------------
                                                                       2,944,378          3,242,409
       Accumulated depreciation and amortization                      (2,725,077)        (2,972,303)
- ----------------------------------------------------------------------------------------------------
       Total Property and Equipment                                      219,301            270,106
- ----------------------------------------------------------------------------------------------------
     TOTAL ASSETS                                                   $  4,043,401       $  4,068,511
====================================================================================================

   LIABILITIES AND STOCKHOLDERS' EQUITY
     CURRENT LIABILITIES:
       Line of credit                                               $    807,020       $         --
       Accounts payable                                                  387,396            518,529
       Accrued compensation and benefits                                 209,016            176,746
       Accrued expenses                                                  149,800             85,138
       Deferred revenue                                                  321,617            404,729
       Warranty reserve                                                   15,840             25,840
       Other                                                              53,913            241,515
       Current portion of long-term debt                                  81,967            114,087
- ----------------------------------------------------------------------------------------------------
     Total Current Liabilities                                         2,026,569          1,566,584


   LONG-TERM DEBT                                                             --             72,018


   STOCKHOLDERS' EQUITY:
       Common stock, par value $.01:
         Authorized shares - 20,000,000 issued and outstanding
             shares - 9,327,946 in 1999 and 8,499,800 in 1998             93,279             84,998
       Additional paid-in capital                                     16,134,002         15,163,071
       Unearned compensation                                             (28,764)           (47,932)
       Accumulated deficit                                           (14,181,685)       (12,770,228)
- ----------------------------------------------------------------------------------------------------
       Total Stockholders' Equity                                      2,016,832          2,429,909
- ----------------------------------------------------------------------------------------------------
   TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY                       $  4,043,401       $  4,068,511
====================================================================================================
                                                                              SEE ACCOMPANYING NOTES
</TABLE>

F-2
<PAGE>


STATEMENTS OF OPERATIONS
- --------------------------------------------------------------------------------

<TABLE>
<CAPTION>
YEAR ENDED DECEMBER 31                                     1999              1998             1997
- -------------------------------------------------------------------------------------------------------
<S>                                                   <C>               <C>               <C>
   NET SALES                                          $  9,286,888      $  8,703,604      $ 13,321,124
   Cost of Sales                                         4,155,391         4,670,419         6,832,609
- -------------------------------------------------------------------------------------------------------
     Gross Profit                                        5,131,497         4,033,185         6,488,515


   OPERATING EXPENSES:
     Sales                                               3,764,502         3,672,173         5,557,557
     Marketing                                           1,139,229           790,981         1,501,242
     Product development                                        --           407,409           493,686
     General and administrative                          1,621,418         2,012,899         2,014,322
     Restructuring charge                                       --           545,992           314,568
- -------------------------------------------------------------------------------------------------------
       Total Operating Expenses                          6,525,149         7,429,454         9,881,375
- -------------------------------------------------------------------------------------------------------
         Operating Loss                                 (1,393,652)       (3,396,269)       (3,392,860)


   OTHER INCOME (EXPENSE):
     Interest income                                        52,472            56,936            84,667
     Interest expense                                      (89,042)         (113,672)          (56,717)
     Other income (expense)                                 18,765            37,426           (14,602)
- -------------------------------------------------------------------------------------------------------
       NET LOSS                                       $ (1,411,457)     $ (3,415,579)     $ (3,379,512)
   Net loss per share:
     Basic and diluted                                $       (.16)     $       (.44)     $       (.50)
- -------------------------------------------------------------------------------------------------------

   Shares used in calculation of net loss per share:
- -------------------------------------------------------------------------------------------------------
     Basic and diluted                                   8,827,549         7,714,522         6,790,484
- -------------------------------------------------------------------------------------------------------
                                                                                 SEE ACCOMPANYING NOTES
</TABLE>


                                                                             F-3
<PAGE>


STATEMENT OF SHAREHOLDERS' EQUITY
- --------------------------------------------------------------------------------

<TABLE>
<CAPTION>
                                           COMMON STOCK         ADDITIONAL
                                           ------------           PAID-IN        UNEARNED       ACCUMULATED
                                       SHARES        AMOUNT       CAPITAL      COMPENSATION       DEFICIT          TOTAL
- ----------------------------------------------------------------------------------------------------------------------------
<S>                                  <C>         <C>            <C>            <C>             <C>             <C>
Balance at December 31, 1996         5,403,858   $     54,039   $ 10,102,397   $     (7,313)   $ (5,975,137)   $  4,173,986
   Sale of common stock              1,373,660         13,737      2,890,471             --              --       2,904,208
   Exercise of stock options            13,768            138         13,630             --              --          13,768
   Employee stock purchase plan         66,435            664         77,065             --              --          77,729
   Amortization of stock grant              --             --             --          5,063              --           5,063
     Net loss                               --             --             --             --      (3,379,512)     (3,379,512)
- ----------------------------------------------------------------------------------------------------------------------------
Balance at December 31, 1997         6,857,721         68,578     13,083,563         (2,250)     (9,354,649)      3,795,242
   Sale of common stock              1,600,000         16,000      1,961,252             --              --       1,977,252
   Exercise of stock options            40,066            400         55,898             --              --          56,298
   Exercise of stock warrants            2,013             20          4,258             --              --           4,278
   Issuance of stock warrants
     in lieu of services                    --             --         58,100        (47,932)             --          10,168
   Amortization of stock grant              --             --             --          2,250              --           2,250
     Net loss                               --             --             --             --      (3,415,579)     (3,415,579)
- ----------------------------------------------------------------------------------------------------------------------------
Balance at December 31, 1998         8,499,800         84,998     15,163,071        (47,932)    (12,770,228)      2,429,909
   Employee stock purchase plan         20,030            200         22,234             --              --          22,434
   Exercise of stock options           181,666          1,817        250,474             --              --         252,291
   Exercise of stock warrants          551,450          5,514        577,098             --              --         582,612
   Issuance of common stock
     under META-4 settlement            75,000            750        121,125             --              --         121,875
   Amortization of unearned
     compensation                           --             --             --         19,168              --          19,168
     Net loss                               --             --             --             --      (1,411,457)     (1,411,457)
- ----------------------------------------------------------------------------------------------------------------------------
Balance at December 31, 1999         9,327,946   $     93,279   $ 16,134,002   $    (28,764)   $(14,181,685)   $  2,016,832
- ----------------------------------------------------------------------------------------------------------------------------
                                                                                                      SEE ACCOMPANYING NOTES
</TABLE>


F-4
<PAGE>


STATEMENTS OF CASH FLOWS
- --------------------------------------------------------------------------------

<TABLE>
<CAPTION>
YEAR ENDED DECEMBER 31                                          1999             1998            1997
- ----------------------------------------------------------------------------------------------------------
<S>                                                         <C>              <C>              <C>
   OPERATING ACTIVITIES
     Net loss                                               $(1,411,457)     $(3,415,579)     $(3,379,512)
     Adjustments to reconcile net loss to net
       cash used in operating activities:
         Depreciation and amortization                          220,071          336,613          662,279
         Provision for bad debt expense                              --           72,000          185,000
         Provision for obsolete inventory                        96,000           69,500           71,500
         Amortization of unearned compensation                   19,168            2,250            5,063
         Gain on sale of equipment                                   --           (2,444)              --
         Issuance of stock warrants in lieu of services              --           10,168               --
         Issuance of stock for litigation settlement            121,875               --               --
     Changes in operating assets and liabilities:
         Accounts receivable                                     (1,133)       1,360,484         (252,654)
         Inventories                                           (103,284)         337,578          326,885
         Prepaid expenses                                       113,646          352,244         (324,466)
         Accounts payable                                      (131,133)          94,168         (257,800)
         Accrued compensation and benefits                       32,270          (57,545)           5,272
         Deferred revenue                                       (83,112)          42,753          268,052
         Warranty reserve                                       (10,000)         (72,590)          55,590
         Accrued expenses and other                            (122,940)          41,102          137,705
- ----------------------------------------------------------------------------------------------------------
     Net Cash Used in Operating Activities                   (1,260,029)        (829,298)      (2,497,086)


   INVESTING ACTIVITIES
     Purchases of property and equipment                       (169,266)        (116,279)        (230,651)
     Proceeds from sale of equipment                                 --           31,680               --
     Purchase of marketable securities                         (925,000)      (1,700,967)      (1,812,307)
     Maturities/marketable securities                           858,167        1,045,704        1,496,897
- ----------------------------------------------------------------------------------------------------------
   Net Cash Used in Investing Activities                       (236,099)        (739,862)        (546,061)


   FINANCING ACTIVITIES
     Net change in line of credit                               807,020         (365,447)        (307,834)
     Proceeds from issuance of Common Stock                     857,337        2,037,827        2,995,704
     Principal payments on long-term debt                      (104,138)        (103,220)         (93,391)
- ----------------------------------------------------------------------------------------------------------
   Net Cash Provided by Financing Activities                  1,560,219        1,569,160        2,594,479
   INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS              64,091               --         (448,668)
   Cash and Cash Equivalents at Beginning of Year                    --               --          448,688
- ----------------------------------------------------------------------------------------------------------
   CASH AND CASH EQUIVALENTS AT END OF YEAR                 $    64,091      $        --      $        --
==========================================================================================================
                                                                                    SEE ACCOMPANYING NOTES
</TABLE>


                                                                             F-5
<PAGE>


NOTES TO FINANCIAL STATEMENTS
- --------------------------------------------------------------------------------

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

   DESCRIPTION OF BUSINESS. Insignia Systems, Inc. (the "Company") markets
in-store promotional programs, products and services to retailers and consumer
goods manufacturers. The Company's products include the Insignia
Point-Of-Purchase Services (POPS) in-store promotion program, thermal cardstock
supplies for the Company's SIGNrights and Impulse sign systems, Stylus software
and laser printable cardstock and label supplies.

   CASH EQUIVALENTS. The Company considers all highly liquid investments with a
maturity of three months or less when purchased to be cash equivalents. Cash
equivalents are carried at cost which approximates market value.

   REVENUE RECOGNITION. The Company recognizes revenue associated with
equipment, software and cardstock sales at the time the products are shipped to
customers. Revenue associated with maintenance agreements are recognized over
the life of the contract. Revenue associated with Insignia POPS is recognized at
the completion of service.

   MARKETABLE SECURITIES. Marketable securities are composed of debt securities
and are classified as available-for-sale. Available-for-sale securities are
carried at fair value, with the unrealized gains and losses, net of tax,
reported as a separate component of stockholders' equity. Realized gains and
losses and declines in value judged to be other than temporary on
available-for-sale securities are included in other income.

   INVENTORIES. Inventories are primarily comprised of Impulse machines,
SIGNright machines, cardstock, and accessories. Inventory is valued at lower of
cost or market using the first-in, first-out (FIFO) method.

   PROPERTY AND EQUIPMENT. Property and equipment is recorded at cost.
Depreciation is provided using the straightline method over the estimated useful
lives of the assets as follows:

   Machinery and equipment          5 years
   Office furniture and fixtures    3 years
   Computer equipment               3 years

Leasehold improvements are amortized over the shorter of the term of the lease
or life of the asset.

   PRODUCTION TOOLING COSTS. Expenditures relating to the purchase and
installation of production tooling are capitalized and amortized over the
anticipated useful life of the product.

   INCOME TAXES. Income taxes are accounted for under the liability method.
Deferred income taxes are provided for temporary differences between financial
reporting and tax bases of assets and liabilities.

   STOCK-BASED COMPENSATION. The Company has adopted the disclosure-only
provisions of Statement of Financial Accounting Standards No. 123, ACCOUNTING
FOR STOCK-BASED COMPENSATION, but applies ACCOUNTING PRINCIPLES BOARD OPINION
No. 25 (APB 25) and related interpretations in accounting for its plans. Under
APB 25, when the exercise price of employee stock options equals the market
price of the underlying stock on the date of grant, no compensation expense is
recognized.

   IMPAIRMENT OF LONG-LIVED ASSETS. The Company will record impairment losses on
long-lived assets used in operations when indicators of impairment are present
and the undiscounted cash flows estimated to be generated by those assets are
less than the assets' carrying amount.

   USE OF ESTIMATES. The preparation of financial statements in conformity with
general accepted accounting principles requires management to make estimates and
assumptions that affect the amounts reported in the financial statements and
accompanying notes. Actual results could differ from these estimates.

   NET LOSS PER SHARE. Basic loss per share excludes any dilutive effects of
options, warrants and convertible securities. Diluted loss per share for the
Company is the same as basic earnings per share because the effect of options
and warrants is anti-dilutive.


F-6
<PAGE>

NOTES TO FINANCIAL STATEMENTS
- --------------------------------------------------------------------------------

   ADVERTISING COSTS. Advertising costs are charged to operations as incurred.
Advertising expenses were approximately $259,018, $361,500 and $677,195 in 1999,
1998 and 1997, respectively.

   RESEARCH AND DEVELOPMENT. Research and development expenditures are charged
to operations as incurred. Statement of Financial Accounting Standards No. 86,
ACCOUNTING FOR COSTS OF COMPUTER SOFTWARE TO BE SOLD, LEASED OR OTHERWISE
MARKETED, requires capitalization of certain software development costs
subsequent to the establishment of technological feasibility.

Based on the Company's product development processes, technological feasibility
is established upon completion of a working model. Costs incurred by the Company
between completion of the working model and the point at which the product is
ready for general release have been insignificant. All research and development
costs have been expensed.

2. RESTRUCTURING PROGRAM

   During January 1998, the Company implemented a restructuring program
(Program) to achieve a more focused marketing strategy regarding the selling of
SIGNright machines. This marketing strategy eliminated the marketing and selling
of SIGNright machines through direct channels. This resulted in the Company
streamlining and downsizing its operations by reducing its workforce and
consolidating certain employee groups. As a result of this Program, the Company
reduced its workforce from 130 full-time employees to 93 full-time employees.
The Company took a charge to earnings in December 1997 due to this restructuring
in the amount of $315,000. Accruals established as part of this restructuring
were fully utilized in 1998. During April 1998, the Company initiated a further
restructuring program to redirect the Company's marketing strategy and selling
of SIGNright machines domestically. As a result of this program, the Company
reduced its workforce from 93 full-time employees to 65 full-time employees. The
Company took a charge to earnings in 1998 due to this restructuring in the
amount of $546,000. This $546,000 charge is comprised of a $196,000 write-down
of a prepayment made to it a Japanese vendor for SIGNright machines, a $106,000
charge for the write-off of SIGNright machines, a $15,000 charge for moving
expenses, a $47,000 charge for accrued rental costs associated with a portion of
the lease of the facility which in 1998 was permanently idle and separate from
the remaining utilized lease space, and severance costs in the amount of
$182,000 as a result of the workforce reduction.

3. MARKETABLE SECURITIES

   Marketable securities consist of U.S. Treasury Debt Securities which mature
in February 2000 and certificates of deposit. Approximately $160,000 of these
certificates are pledged as collateral for the building lease agreement (see
Note 9). Investments are classified as available-for-sale and are stated at
amortized cost which approximates fair market value. As a result no unrealized
gains or losses were recognized at December 31, 1999 and 1998.

4. FINANCING AGREEMENTS AND LONG-TERM DEBT

   During the year, the Company amended its line of credit agreement with a
finance corporation against which $807,020 was outstanding at December 31, 1999.
The amendment reduced the overall line of credit from $3 million to $2.35
million. The credit agreement provides that the minimum amount of interest due
and payable in any month under the line of credit agreement will be not less
than $7,500. The line of credit agreement accrues interest at a rate of 2
percent over the bank's reference rate (the reference rate was 9.5% at December
31, 1999) per annum and expires on September 1, 2000. The Company pledged as
security all inventory, accounts receivable, equipment and general intangibles.
The carrying amount of the Company's debt instruments approximates fair value.

   In 1995, the Company borrowed $500,000 and pledged certain printing press
assets and U.S. Treasury


                                                                             F-7
<PAGE>

NOTES TO FINANCIAL STATEMENTS
- --------------------------------------------------------------------------------

Debt Securities as collateral against this facility. During 1999, the securities
were released under terms of the agreement. The loan which accrues interest at a
rate of 10.50 percent per annum and expires on August 1, 2000 had an outstanding
balance of $81,967 as of December 31, 1999.

   Cash paid during the year for interest was $89,042, $113,672 and $56,166 in
1999, 1998 and 1997, respectively.

5. STOCKHOLDERS' EQUITY

   In January 1997, the Company issued 1,373,660 shares of its Common Stock and
warrants to purchase an additional 686,830 shares of Common Stock. The Company
received net proceeds of approximately $2,900,000. The warrants are exercisable
at $2.125 per share and expire in January 2000. During 1999, various warrant
holders exercised 551,450 of these warrants to purchase shares of the Company's
Common Stock at prices ranging from $1.00 to $2.125. The Company received
proceeds of $582,612 as a result of these warrant exercises.

   In June 1998, the Company issued 1,600,000 shares of its Common Stock and
warrants to purchase an additional 800,000 shares of Common Stock. The Company
received net proceeds of approximately $2,000,000. The warrants are exercisable
at $1.625 per share and expire in June 2001.

6. STOCK OPTIONS AND WARRANTS

   STOCK OPTION PLAN. The Company has a stock option plan for its employees and
directors. Under the terms of the plan, the Company grants incentive stock
options to employees at an exercise price at or above 100% of fair market value
on the date of grant. The plan also allows the Company to grant non-qualified
options at an exercise price of less than 100% of fair market value at the date
of grant. The stock options expire five years after the date of grant and
typically vest in one-third increments on the first, second and third
anniversaries of the grant date.

   The following tables summarizes activity under the plan:

<TABLE>
<CAPTION>
                                                               Plan              Plan           Weighted
                                                              Shares            Options     Average Exercise
                                                        Available for Grant   Outstanding   Price Per Share
- -------------------------------------------------------------------------------------------------------------
<S>                                                           <C>             <C>             <C>
   Balance at December 31, 1996                                222,743          459,200       $     1.79
     Granted                                                  (199,000)         199,000             2.84
     Exercised                                                      --          (13,768)            2.59
     Cancelled                                                   5,632           (5,632)            2.86
- -------------------------------------------------------------------------------------------------------------
   Balance at December 31, 1997                                 29,375          638,800             1.98
     Reserved                                                  600,000               --               --
     Granted                                                  (749,000)         749,000             1.25
     Exercised                                                      --          (40,066)            1.41
     Cancelled                                                 236,734         (236,734)            2.21
- -------------------------------------------------------------------------------------------------------------
   Balance at December 31, 1998                                117,109        1,111,000             1.54
     Reserved                                                  250,000               --               --
     Granted                                                  (455,500)         455,500             1.31
     Exercised                                                      --         (181,666)            1.39
     Cancelled                                                 100,834         (100,834)            2.61
- -------------------------------------------------------------------------------------------------------------
   Balance at December 31, 1999                                 12,443        1,284,000       $     1.38
=============================================================================================================
The number of options exercisable under the plan were:
     December 31, 1997                                         342,523
     December 31, 1998                                         541,623
     December 31, 1999                                         610,503
</TABLE>


F-8
<PAGE>


NOTES TO FINANCIAL STATEMENTS
- --------------------------------------------------------------------------------

   The following tables summarizes information about the stock options
outstanding at December 31, 1999.

<TABLE>
<CAPTION>
                                   Options Outstanding                            Options Exercisable
                    ----------------------------------------------------  ----------------------------------
                                        Weighted            Weighted                            Weighted
     Ranges of                           Average             Average           Number            Average
     Exercise          Number           Remaining         Exercise Price    Exercisable at    Exercise Price
      Prices        Outstanding     Contractual Life        Per Share     December 31, 1999     Per Share
- ------------------------------------------------------------------------------------------------------------
<S>                    <C>               <C>                 <C>               <C>                <C>
  $1.38 - $1.88         34,500           1 Year              $1.48             30,750             $1.45
   1.25 -  1.38         95,000           2 Years              1.36             95,000              1.36
   1.50 -  3.63         61,000           3 Years              2.60             48,332              2.76
   1.06 -  2.38        678,500           4 Years              1.33            366,421              1.24
    .75 -  1.50        415,000           5 Years              1.29             70,000              1.50
- ------------------------------------------------------------------------------------------------------------
  $ .75 - $3.63      1,284,000           3 Years             $1.38            610,503             $1.42
============================================================================================================
</TABLE>

   Options outstanding under the plan expire at various dates during the period
January 2000 through December 2004.

   The weighted average fair value of options granted during the years ended
December 31, 1999, 1998 and 1997 was $.76, $.75 and $1.63, respectively.

   The Company follows Accounting Principles Board Opinion No. 25, ACCOUNTING
FOR STOCK ISSUED TO EMPLOYEES (APB 25) and related interpretations in accounting
for its employee stock options because, as discussed below, the alternative fair
value accounting provided for under FASB Statement No. 123, Accounting for
Stock-Based Compensation ("Statement 123"), requires use of option valuation
models that were not developed for use valuing employee stock options.

   Pro forma information regarding net income and earnings per share is required
by Statement 123, and has been determined as if the Company had accounted for
its employee stock options under the fair value method of Statement 123. The
fair value for these options was estimated at the date of grant using the
Black-Scholes option pricing model with the following weighted average
assumptions for 1999, 1998 and 1997: risk-free interest rate of 6.0%; dividend
yield of 0%; volatility factor of the expected market price of the Company's
common stock of .917, .978 and .882, respectively, and a weighted average
expected life of the option of three years.

   The Black-Scholes option valuation model was developed for use in estimating
the fair value of traded options which have no vesting restrictions and are
fully transferable. In addition, option valuation models require the input of
highly subjective assumptions. Because the Company's employee stock options have
characteristics significantly different from those of traded options, and
because changes in the subjective input assumptions can materially affect the
fair value estimate, in management's opinion, the existing models do not
necessarily provide a reliable single measure of the fair value of its employee
stock options.

   For purposes of pro forma disclosures, the estimated fair value of the
options is amortized to expense over the options' vesting period. The Company's
pro forma information is as follows:

                               1999               1998                 1997
- --------------------------------------------------------------------------------
Pro forma
   net loss               $(1,726,999)        $(3,715,870)         $(3,508,528)

Pro forma net
   loss per
   common
   share                  $      (.20)        $      (.48)         $      (.52)


The pro forma effect on the net loss for 1999, 1998 and 1997 is not
representative of the pro forma effect on net loss in future years because it
does not take into consideration pro forma compensation expense related to
grants made prior to 1995.


                                                                             F-9
<PAGE>


NOTES TO FINANCIAL STATEMENTS
- --------------------------------------------------------------------------------

   WARRANTS. During 1995, the Company issued five year warrants to an outside
consultant to purchase 1,000 shares of Common Stock at $1.50 per share. The
warrants expire on August 25, 2000.

   In 1998, the Company issued three year warrants to outside consultants to
purchase 70,000 shares of Common Stock at $1.625 per share. The Company valued
these warrants at $58,100 and is recognizing consulting expense associated with
these warrants over the vesting period. The Company recognized expense of
$19,168 and $10,168 in 1999 and 1998, respectively, associated with these
warrants. The warrants expire on June 22, 2001.

   During 1997, a non-employee Board member providing strategic planning and
advisory assistance to the Company was granted a warrant to purchase 25,000
shares of Common Stock at $2.31 per share. The warrant expires on September 26,
2002.

   During 1990, two non-employee board members provided strategic planning,
financial and general advisory assistance to the Company. In exchange for their
services, the Company granted to each individual a warrant to purchase 75,000
shares of Common Stock at $2.00 per share for a five year period. During 1994,
these warrants were extended to 1999, at which time they expired.

   During 1994, the Company issued five year warrants to a consultant to
purchase a total of 15,000 shares of Common Stock exercisable at a price of
$1.50 per share. During 1999, these warrants were extended to November 22, 2004.

   In May 1999, the Company issued warrants to non-employee Board members to
purchase a total of 15,000 shares of Common Stock in recognition for services
performed as Board members of the Company. The warrants were exercisable at
$2.00 per share and expire on September 28, 2004.

7. EMPLOYEE STOCK PURCHASE PLAN

   The Company adopted an Employee Stock Purchase Plan effective January 1,
1993. The plan enables employees to contribute up to 10% of their compensation
toward the purchase of the Company's Common Stock at 85% of market value. In
1999, 1998 and 1997, employees purchased 20,030, 0 and 66,435 shares,
respectively, under the plan. At December 31, 1999, 130,911 shares are reserved
for future employee purchases of Common Stock under the plan.

8. INCOME TAXES

   At December 31, 1999, the Company had net operating loss carryforwards of
approximately $13,326,000 which are available to offset future taxable income.
These carryforwards will begin expiring in 2005. These carryforwards are subject
to the limitations of Internal Revenue Code Section 382. This section provides
limitations on the availability of net operating losses to offset current
taxable income if significant ownership changes have occurred for federal tax
purposes.

   Significant components of the deferred tax assets are as follows:

AS OF DECEMBER 31                                       1999             1998
- --------------------------------------------------------------------------------
   Net operating loss carryforwards                 $ 4,930,700     $ 4,383,600
   Depreciation                                         256,200         144,000
   Accounts receivable allowance                         26,200          35,600
   Allowance for machine returns                          5,900           9,500
   Inventory reserve                                     45,800          87,400
   Restructuring reserve                                     --          57,400
   Other                                                 (9,200)         20,500
- --------------------------------------------------------------------------------
   Total deferred tax assets                          5,255,600       4,738,000
   Valuation allowance                               (5,255,600)     (4,738,000)
   Net deferred tax assets                          $        --     $        --
================================================================================


F-10
<PAGE>

NOTES TO FINANCIAL STATEMENTS
- --------------------------------------------------------------------------------

9. LEASES

   The Company leases its office space under a five year operating lease. The
term of the operating lease is January 1, 1999 through March 31, 2004. The
future noncancelable lease payments, exclusive of costs associated with the
landlord operating costs, due on the operating lease as of December 31, 1999 are
as follows:

   2000                                                              $  209,484
   2001                                                                 209,484
   2002                                                                 209,484
   2003                                                                 209,484
   2004                                                                  52,371
================================================================================
                                                                     $  890,307
- --------------------------------------------------------------------------------

   The Company incurred approximately $253,000, $312,567 and $506,000 in rent
expense in 1999, 1998 and 1997, respectively.

10. COMMITMENTS

   PRODUCT DESIGN AGREEMENTS. The Company entered into an exclusive agreement
with the developer of the Impulse machine whereby in exchange for all rights to
market the product, the Company would pay royalties of $21 per machine purchased
by the Company and was to make all reasonable efforts to purchase 20,000 units
by December 31, 1994. Since the Company did not purchase the required number of
units by December 31, 1994, the Company no longer has a guarantee of
exclusivity. However, the developer does not intend to grant similar rights to
another company. The Company could regain the guarantee of exclusive rights by
prepaying royalties on any remaining units. The Company ceased selling the
Impulse machine as of December 31, 1996.

   The Company has an exclusive licensing agreement for a bar-code used with the
Impulse Retail System and SIGNright system. The Company has agreed to pay
royalties totaling 1% of net sales on all paper and supplies using the bar-code
technology of the Impulse Retail System.

   The Company has the rights to use and distribute certain fontware technology
developed for its Impulse Retail System. The agreement required a one time
payment of $25,000 for source code rights and $1,500 for each fontware outline
licensed. In addition, the Company has agreed to pay royalties of $3.75 for
fontware outline sold.

   HARDWARE PURCHASE AGREEMENT. The Company has a purchase agreement with a
Japanese company that holds the rights to supplies for its SIGNright machine. As
of December 31, 1998, the Company had a purchase commitment for 1,000 SIGNright
machines in the approximate amount of $350,000. As of December 31, 1999, the
Company had paid $222,000 of this commitment. In addition, before beginning
production, the Company paid for tooling, equipment and development expenditures
of approximately $248,000. The purchase price for the SIGNright machine is
payable in Japanese yen and therefore the dollar value of such payments may
fluctuate with exchange rates.

11. EMPLOYEE BENEFIT PLANS

   The Company has a Retirement Profit Sharing and Savings Plan under Section
401(k) of the Internal Revenue Code. The plan allows employees to defer up to
15% of their income on a pre-tax basis through contributions to the plan. The
Company may make matching contributions with respect to salary deferral at a
percentage to be determined by the Company each year. In 1999, 1998 and 1997,
the Company made no matching contributions.

12. CUSTOMER SALES

   No single customer represented a significant portion of total sales. Export
sales accounted for 16%, 16%, and 14% of total sales in 1999, 1998 and 1997,
respectively.

13. SOURCE OF SUPPLY

   The Company currently buys the components of its products from sole
suppliers. Although there are a limited number of manufacturers capable of
manufacturing its


                                                                            F-11
<PAGE>

NOTES TO FINANCIAL STATEMENTS
- --------------------------------------------------------------------------------

products, management believes that other manufacturers could adapt to provide
the products on comparable terms. The time required to locate and qualify other
manufacturers, however, could cause a delay in manufacturing that may be
financially disruptive to the Company.

14. LITIGATION

   In December 1997, Meta-4, Inc. the developer of the DOSversion of the
Company's Stylus software product, brought suit against the Company in U.S.
District Court in the State of Minnesota. The complaint alleged copyright
infringement and breach of contract in connection with the Company's
distribution of the Company's Stylus software product. This lawsuit was settled
in March 1999. Under the settlement, Meta-4 assigned all its rights to the
Stylus software to the Company in consideration of $15,000 in cash and 75,000
shares of the Company's Common Stock. In 1999, the Company recognized $136,875
as expense associated with this settlement.

ITEM 9  DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURES

   None.


F-12
<PAGE>

ITEMS 10 THROUGH 13
- --------------------------------------------------------------------------------

PART III

ITEM 10  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

   Information concerning Executive Officers of the Company is included in this
Annual Report in Item 4A under the caption "Executive Officers of the
Registrant."

   The information required by Item 10 concerning the directors of the Company
is incorporated herein by reference to the Company's proxy statement for its
2000 Annual Meeting of Shareholders which will be filed with the Securities and
Exchange Commission pursuant to Regulation 14A within 120 days after the close
of the fiscal year for which this report is filed.

ITEM 11  EXECUTIVE COMPENSATION

   The information required by Item 11 is incorporated herein by reference to
the Company's proxy statement for its 2000 Annual Meeting of Shareholders which
will be filed with the Securities and Exchange Commission pursuant to Regulation
14A within 120 days after the close of the fiscal year for which this report is
filed.

ITEM 12  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

   The information required by Item 12 is incorporated by reference to the
Company's proxy statement for its 2000 Annual Meeting of Shareholders which will
be filed with the Securities and Exchange Commission pursuant to Regulation 14A
within 120 days after the close of the fiscal year for which this report is
filed.

ITEM 13  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

   The information required by Item 13 is incorporated by reference to the
Company's proxy statement for its 2000 Annual Meeting of Shareholders which will
be filed with the Securities and Exchange Commission pursuant to Regulation 14A
within 120 days after the close of the fiscal year for which this report is
filed.


                                                                             15
<PAGE>


EXHIBITS
- --------------------------------------------------------------------------------

PART IV

ITEM 14  EXHIBITS, SCHEDULE AND REPORTS ON FORM 8-K

   (a) Exhibits

<TABLE>
<CAPTION>
       EXHIBIT                                                             PAGE NUMBER OR INCORPORATION
       NUMBER                         DESCRIPTION                                 BY REFERENCE TO
- -------------------------------------------------------------------------------------------------------------------
<S>                 <C>                                              <C>
         3.1        Articles of incorporation of Registrant,         Exhibit 3.1 of the Registrant's Registration
                    as amended to date                               Statement of Form S-18, Reg. No. 33-40765C

         3.2        By laws, as amended to date                      Exhibit 3.2 of the Registrant's Registration
                                                                     Statement of Form S-18, Reg. No. 33-40765C

         4.1        Specimen Common Stock Certificate                Exhibit 4.1 of the Registrant's Registration
                    of Registrant                                    Statement of Form S-18, Reg. No. 33-40765C

        10.1        License Agreement between Thomas and             Exhibit 10.1 of the Registrant's Registration
                    Lawrence McGourty and the Company dated          Statement of Form S-18, Reg. No. 33-40765C
                    January 23, 1990, as amended

        10.2        Barcode Licence and Support Agreement            Exhibit 10.2 of the Registrant's Registration
                    between Thomas and Lawrence McGourty             Statement of Form S-18, Reg. No. 33-40765C
                    and the Company dates January 23, 1990

        10.3        The Company's 1990 Stock Plan, as amended                             19

        10.4        Sign Printer Sales Agreement between the         Exhibit 10.4 of the Registrant's Registration
                    Company and Creative Machineries                 Statement of Form S-18, Reg. No. 33-40765C
                    International, Inc. dates January 29, 1990,
                    as amended

        10.6        Lease Agreement between Plymouth Partners II,    Exhibit 10.6 of the Registrant's Annual
                    and the Company, dated October 5, 1998           Report on Form 10-K for the year ended
                                                                     December 31, 1998.

        10.7        Common Stock Warrant Dated September 28,         Exhibit 10.7 of the Registrant's Registration
                    1990 issued to Erwin Kelen                       Statement of Form S-18, Reg. No. 33-40765C

        10.8        Non Competition and Consulting Agreement         Exhibit 10.12 of the Registrant's Registration
                    between Varitronics and G.L. Hoffman dated       Statement of Form S-18, Reg. No. 33-40765C
                    January 12, 1990

        10.9        Employee Stock Purchase Plan, as amended                              20

        10.10       Loan and Security Agreement between FBS          Exhibit 10.15 of the Registrant's Annual Report
                    Business Finance Corporation and the             on Form 10-K for the year ended
                    Company dated July 31, 1995                      December 31, 1995

        10.11       Loan Agreement between Republic Acceptance       Exhibit 10.16 of the Registrant's Annual
                    Corporation and the Company dated                Report on Form 10-K for the year ended
                    December 20, 1997                                December 31, 1997

        10.12       First Amendment to the Loan Agreement            Exhibit 10.12 on the Registrant's Annual
                    between Republic Acceptance Corporation          Report on Form 10-K for the year ended
                    and the Company dated December 31, 1998          December 31, 1998

        10.13       Second Amendment to the Loan Agreement
                    between Republic Acceptance Corporation                               21
                    and the Company dated June 30, 1999

         23         Consent of Ernst & Young                                              30

         25         Power of Attorney (See signature page of this Form 10-K)              18

         27         Financial Data Schedule                                               31
</TABLE>


16
<PAGE>


VALUATION AND QUALIFYING ACCOUNTS
- --------------------------------------------------------------------------------

   (b) Reports on Form 8-K

No reports on Form 8-K were filed by the Registrant during 1999.


SCHEDULE II   VALUATION AND QUALIFYING ACCOUNTS

<TABLE>
<CAPTION>
                                                                            Charged
                                                Balance at    Charged to    To Other                      Balance
                                                Beginning     Costs and    Accounts     Deductions       at End of
             Description                        of Period      Expenses     Describe     Describe         Period
- ------------------------------------------------------------------------------------------------------------------
<S>                                              <C>           <C>         <C>          <C>             <C>
   Year ended December 31, 1999

     Allowance for doubtful accounts             $ 96,350                               $ 25,433(1)     $ 70,917

     Provision for normal returns and rebates      25,842                                 10,002(6)       15,840

     Provision for obsolete inventory              89,506      $ 96,000                  123,546(2)       61,960

   Year ended December 31, 1998

     Allowance for doubtful accounts              204,382        72,000                  180,032(1)       96,350

     Provision for normal returns and rebates     102,925         9,629                   86,712(5)       25,842

     Provision for obsolete inventory             127,949        69,500                  107,943(4)       89,506

   Year ended December 31, 1997

     Allowance for doubtful accounts              135,475       185,000                  116,093(1)      204,382

     Provision for normal returns and rebates      54,485                  $ 65,556(2)    17,116(3)      102,925

     Provision for obsolete inventory             120,162        71,500                   63,713(4)      127,949
</TABLE>

   (1) Uncollectable accounts written off, net of recoveries.
   (2) Charged against sales.
   (3) Rebates paid to customer buying groups.
   (4) Inventory scrapped and disposed of.
   (5) Includes $14,112 for rebates paid to customer buying groups and $72,600
       credited to income.
   (6) Credited to income.


                                                                              17
<PAGE>

SIGNATURES
- --------------------------------------------------------------------------------

   Pursuant to the requirements of section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

   By:         /s/ Scott Drill
      ------------------------------------
               Scott Drill
               President and CEO

   Dated:      March 27, 2000

Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been signed by the following persons on behalf of the registrant in the
capacities and on the dates indicated.


POWER OF ATTORNEY

   Each person whose signature appears below constitutes and appoints John R.
Whisnant his true and lawful attorney-in-fact and agent, acting alone, with full
power of substitution and resubstitution, for him and in his name, place and
stead, in any and all capacities, to sign any or all amendments to this Annual
Report on Form 10-K and to file the same, with all exhibits thereto, and other
documents in connection therewith with the Securities and Exchange Commission,
granting unto said attorney-in-fact and agent, each and every act and thing
requisite and necessary to be done in and about the premises, as fully and to
all intents and purposes as he might or could do in person hereby ratifying and
confirming all said attorney-in-fact and agent, acting alone, or his substitute
or substitutes, may lawfully do or cause to be done by virtue thereof.


     SIGNATURE                          TITLE                          DATE
- --------------------------------------------------------------------------------


/s/ G. L. Hoffman         Chairman and Secretary                  March 27, 2000
- -----------------------
G. L. Hoffman

/s/ Scott F. Drill        President and Chief Executive Officer   March 27, 2000
- -----------------------   (principal executive officer)
Scott F. Drill

/s/ John R. Whisnant      Vice President of Finance and Chief     March 27, 2000
- -----------------------   Financial Officer (principal
John R. Whisnant          financial officer)

/s/ Gary L. Vars          Executive Vice President and            March 27, 2000
- -----------------------   General Manager POPS Division
Gary L. Vars

/s/ Erwin A. Kelen        Director                                March 27, 2000
- -----------------------
Erwin A. Kelen

/s/ Don E. Schultz        Director                                March 27, 2000
- -----------------------
Don E. Schultz

/s/ W. Robert Ramsdell    Director                                March 27, 2000
- -----------------------
W. Robert Ramsdell

/s/ Gordon F. Stofer      Director                                March 27, 2000
- -----------------------
Gordon F. Stofer

/s/ Frank D. Trestman     Director                                March 27, 2000
- -----------------------
Frank D. Trestman


18



                                                                    EXHIBIT 10.3


                                  AMENDMENT TO

                             INSIGNIA SYSTEMS, INC.
                                 1990 STOCK PLAN



         Pursuant to an Amendment to the 1990 Stock Plan, adopted by the Board
of Directors and approved by the Company's shareholders on May 20, 1999, Section
3 of the Employee Stock Purchase Plan is hereby amended as follows:


         SECTION 3. Stock Subject to Plan.

         The total number of shares of Stock reserved and available for
distribution under the Plan shall be 1,770,000. Such shares may consist, in
whole or in part, of authorized and unissued shares.

         If any shares that have been optioned ceased to be subject to Options,
or if any shares subject to any Restricted Stock award granted hereunder are
forfeited or such award otherwise terminates without a payment being made to the
participant, such shares shall again be available for distribution in connection
with future awards under the Plan.

         In the event of any merger, reorganization, consolidation,
recapitalization, stock dividend, other change in corporate structure affecting
the Stock, or spin-off or other distribution of assets to shareholders, such
substitution or adjustment shall be made in the aggregate number of shares
reserved for issuance under the Plan, in the number and option price of shares
subject to outstanding options granted under the Plan, and in the number of
share subject to Restricted Stock awards granted under the Plan as may be
determined to be appropriate by the Committee, in its sole discretion, provided
that the number of shares subject to any award shall always be a whole number.


                                                                              19



                                                                    EXHIBIT 10.9


                                  AMENDMENT TO

                             INSIGNIA SYSTEMS, INC.
                          EMPLOYEE STOCK PURCHASE PLAN



         Pursuant to an Amendment to the Employee Stock Purchase Plan, adopted
by the Board of Directors and approved by the Company's shareholders on May 21,
1998, paragraph 4.(a) of the Employee Stock Purchase Plan is hereby amended as
follows:

4.(a).   Duration and Phases of the Plan.

         The Plan will commence on January 1, 1998 and will terminate December
31, 2000, except that any phase commenced prior to such termination shall , if
necessary, be allowed to continue beyond such termination until completion.
Notwithstanding the foregoing, this Plan shall be considered of no force and
effect and any options granted shall be considered null and void unless the
holders of a majority of all the issued and outstanding shares of the common
stock of the Company approve the Plan within twelve (12) months after the date
of its option by the Board of Directors.


                                                                              20



                                                                   EXHIBIT 10.13


                               SECOND AMENDMENT TO
                               FINANCING AGREEMENT


         THIS SECOND AMENDMENT TO FINANCING AGREEMENT (this "Amendment"), made
and entered into as of June 30, 1999, is by and between INSIGNIA SYSTEMS, INC.,
a Minnesota corporation ("Borrower"), and U.S. BANCORP REPUBLIC COMMERCIAL
FINANCE, INC., f/k/a Republic Acceptance Corporation, a Minnesota corporation
(the "Lender").

                                    RECITALS

         1. The Lender and the Borrower entered into a Financing Agreement dated
as of December 29, 1997, as amended by that First Amendment to Financing
Agreement dated as of September 30, 1998 (as amended, the "Financing
Agreement");

         2. The Borrower and the Lender desire to amend certain provisions of
the Financing Agreement.

                                    AGREEMENT

         NOW, THEREFORE, for good and valuable consideration, the receipt and
adequacy of which are hereby acknowledged, the parties hereto hereby covenant
and agree to be bound as follows:

         SECTION 1. CAPITALIZED TERMS. Capitalized terms used herein and not
otherwise defined herein shall have the meanings assigned to them in the
Financing Agreement, unless the context shall otherwise require.

         SECTION 2. AMENDMENTS. The Financing Agreement is hereby amended in its
entirety as follows:

                  2.1 DEFINITIONS. The definition of Eligible Inventory
         contained in Section 1.1 of the Financing Agreement is modified in its
         entirety as follows:

                           "Eligible Inventory": Inventory of the Borrower which
                  the Lender, in its sole and absolute discretion, deems
                  eligible for Advances, but which meets the following minimum
                  requirements: (a) it is owned by the Borrower, is subject to a
                  first priority perfected


                                                                              21
<PAGE>


                  security interest in favor of the Lender, and is not subject
                  to any assignment, claim or Lien other than (i) a Lien in
                  favor of the Lender and (ii) Liens consented to by the Lender
                  in writing; (b) it consists of raw materials or non-customer
                  specific finished goods paper stock (not including work in
                  process and supplies); (c) if held for sale or lease or
                  furnishing under contracts of service, it is (except as the
                  Lender may otherwise consent in writing) new and unused; (d)
                  except as the Lender may otherwise consent, it is not stored
                  with a bailee, warehouseman or similar party; if so stored
                  with the Lender's consent, such bailee, warehouseman or
                  similar party has issued and delivered to the Lender, in form
                  and substance acceptable to the Lender, such documents and
                  agreements as the Lender may require, including, without
                  limitation, warehouse receipts therefor in the Lender's name;
                  (e) it is not software, or inventory of Impulse or SIGNright
                  machines; (f) the Lender has determined, in its sole and
                  absolute discretion, that it is not unacceptable due to age,
                  type, category, quality and/or quantity; (g) it is not held by
                  the Borrower on consignment and is not subject to any other
                  repurchase or return agreement; (h) it is not held by a
                  customer of the Borrower or any other Person on consignment;
                  (i) it complies with all standards imposed by any governmental
                  agency having regulatory authority over such goods and/or
                  their use, manufacture or sale; and (j) the warranties,
                  representations and covenants contained in any security
                  agreement or other agreement of the Borrower with or given to
                  the Lender relating directly or indirectly to the Borrower's
                  Inventory are applicable to it without exception.

                  2.2 THE ADVANCES. Section 2.1 of the Financing Agreement is
         amended in its entirety as follows:

                           Section 2.1 The Advances. On the terms and subject to
                  the conditions hereof, at the Borrower's request, the Lender,
                  in its absolute and sole discretion and without any commitment
                  to do so, may make the following Advances available to the
                  Borrower:

                           2.1(a) up to seventy-five percent (75%) of the net
                  amount of Eligible Accounts which are listed in the Borrower's
                  most current Borrowing Base Certificate and which are deemed
                  eligible for advances by the Lender, or such greater or lesser
                  percentage at the Lender's sole and absolute discretion, not
                  to exceed a maximum amount of $2,350,000 (the "Accounts
                  Advances");


                                                                              22
<PAGE>


                           2.1(b) up to thirty percent (30%) of the net amount
                  of Eligible Inventory which is listed in the Borrower's most
                  current Borrowing Base Certificate and which is deemed
                  eligible for advances by the Lender, or such greater or lesser
                  percentage at the Lender's sole and absolute discretion, not
                  to exceed a maximum amount of $500,000 (the "Inventory
                  Advances");

                           2.1(c) Letters of Credit. Until September 1, 2000,
                  the Lender agrees the Borrower may cause to be issued through
                  an Affiliate of the Lender, in the sole and absolute
                  discretion of such Affiliate, standby or documentary letters
                  of credit, provided, however, that the total amount of all
                  unexpired letters of credit and unreimbursed draws under
                  letters of credit (the "LC Obligations") shall not at any time
                  exceed $240,000 and the total amount of the outstanding
                  principal balance of the Advances under clauses 2.1(a) and
                  2.1(b) plus 125% of the LC Obligations (the "Total Revolving
                  Outstandings") shall not at any time exceed $2,350,000. If
                  issued, all letters of credit shall be subject to a 1% fee
                  payable to the issuer, and the Borrower will execute such
                  applications, security or pledge agreements and other
                  documents required by Lender's Affiliate and shall pay the
                  Lender's and such Affiliate's fees and expenses related to
                  such letters of credit. Each letter of credit shall be for a
                  period not to exceed one year, but may be renewable annually
                  for additional one year periods not to exceed three years in
                  the aggregate. Any draw under a letter of credit may, at the
                  option of the Lender, be repaid through an Advance, which the
                  Lender may make, and which the Borrower is obligated to repay,
                  even though (a) any agreement of the Lender to make Advances
                  in its sole discretion may have expired or terminated, (b) the
                  Borrower is at that time the debtor in any bankruptcy,
                  reorganization or insolvency proceeding, or (c) the Total
                  Revolving Outstandings exceed the availability under the most
                  recent Borrower Base Certificate or $2,350,000.

                  The total amounts advanced under Section 2.1(a), 2.1(b) and
         2.1(c) is the Facility Amount.

                  Notwithstanding the previous clauses 2.1(a), 2.1(b)and 2.1(c),
         the maximum aggregate amount advanced against all Eligible Accounts and
         all Eligible Inventory from time to time shall not exceed $2,350,000.


                                                                              23
<PAGE>


                  Loans for additional sums requested by the Borrower may be
         made at the Lender's sole discretion based upon the Lender's valuation
         of the Borrower's collateral or other factors. The Borrower
         acknowledges and agrees that the Lender may from time to time, for the
         Lender's convenience, segregate or apportion the Borrower's collateral
         for purposes of determining the amounts and maximum amounts of Advances
         which may be made hereunder. Nevertheless, the Lender's security
         interest in all such collateral, and any other collateral rights,
         interests and properties which may now or hereafter be available to the
         Lender, shall secure and may be applied to the payment of any and all
         Advances and other indebtedness secured by the Lender's security
         interest, in any order or manner of application and without regard to
         the method by which the Lender determines to make Advances hereunder.

                  2.3 INTEREST RATES AND INTEREST PAYMENTS. Section 2.3 of the
         Financing Agreement is amended in its entirety as follows:

                           Section 2.3 Interest Rates and Interest Payments.
                  Interest shall accrue on the unpaid balance of the Advances at
                  a floating rate per annum equal to the sum of the Reference
                  Rate plus 3% (the "Applicable Rate") and shall be due and
                  payable monthly in arrears on the last day of each calendar
                  month; provided, however, that upon the occurrence and during
                  the continuance of any failure by the Borrower to comply with
                  any agreement or covenant of the Borrower under any Loan
                  Document, the unpaid balance of the Advances shall thereafter
                  bear interest at a floating rate equal to the sum of (a) the
                  Applicable Rate, plus (b) 2% and shall be due and payable on
                  demand; and provided further that the minimum amount of
                  interest due and payable in any month shall not be less than
                  $7,500.

                  SECTION 2.4 YEAR 2000. A new Section 5.12 is added to provide
         as follows:

                           Section 5.12 The Borrower has reviewed and assessed
                  its business operations and computer systems and applications
                  to address the "year 2000 problem" (that is, computer
                  applications used by Borrower, directly or indirectly through
                  third parties, may be unable to properly perform
                  date-sensitive functions before, during and after January 1,
                  2000). Borrower reasonably believes that the year 2000 problem
                  will not result in a material adverse change in Borrower's
                  business condition (financial or otherwise), operations,
                  properties or prospects or ability to repay Lender. Borrower
                  is


                                                                              24
<PAGE>


                  in the process of implementing a plan to remediate year 2000
                  problems and will complete implementation of such plan with
                  respect to any material year 2000 problems, and testing
                  thereof, by September 30, 1999. Borrower agrees that this
                  representation will be true and correct on and shall be deemed
                  made by Borrower on each date Borrower requests any advance
                  under this Agreement or delivers any information to Lender.
                  Borrower will promptly deliver to Lender such information
                  relating to this representation and covenant as Lender
                  requests from time to time.

                  SECTION 2.5 TERMINATION. Article VII of the Financing
         Agreement is amended in its entirety to provide as follows:

                                   ARTICLE VII

                            TERMINATION BY BORROWER

         This agreement shall continue in effect until terminated upon not less
than 30 days' prior written notice delivered by the Borrower to Lender by
certified mail. Termination shall not impair or affect the Lender's rights
existing as of the time notice of Termination is given. Borrowers obligations
with respect to payment of any Termination fee shall be fixed and owing as of
date such notice is given and not when such notice becomes effective.

         In the event that the Borrower gives notice to the Lender of the
termination of this Agreement under Section VII hereof at any time prior to
September 1, 2000, the Borrower will pay to the Lender a prepayment charge, as
additional compensation for the Lender's costs of entering into this Agreement,
in the amount of (i) 3% of the Facility Amount if the notice of termination
occurs prior to September 1, 1999; and (ii) 2% of the Facility Amount if the
notice of termination occurs after September 1, 1999, but before September 1,
2000, unless the outstanding amount of Borrower's obligations hereunder are
refinanced in full by an affiliate of U.S. Bancorp.

         SECTION 3. EFFECTIVENESS OF AMENDMENTS. The amendments contained in
this Amendment shall become effective upon delivery by the Borrower of, and
compliance by the Borrower with, the following:

                  3.1 This Amendment, duly executed by the Borrower.

                  3.2 A copy of the resolutions of each of the Borrower
         authorizing the execution, delivery and performance of this Amendment
         certified as true and accurate by its Secretary, along with a
         certification by such Secretary (i) certifying that there has been no
         amendment to the Articles of Incorporation or Bylaws of the


                                                                              25
<PAGE>


         Borrower since true and accurate copies of the same were delivered to
         the Lender with a certificate of the Secretary of the Borrower dated
         December 29, 1997, and (ii) identifying each officer of the Borrower
         authorized to execute this Amendment and any other instrument or
         agreement executed by the Borrower in connection with this Amendment,
         and certifying as to specimens of such officer's signature and such
         officer's incumbency in such offices as such officer holds.

         SECTION 4. REPRESENTATIONS; ACKNOWLEDGMENTS. The Borrower hereby
represents that on and as of the date hereof and after giving effect to this
Amendment (a) all of the representations and warranties contained in the
Financing Agreement, and in any and all other Loan Documents of the Borrower,
are true, correct and complete in all respects as of the date hereof as though
made on and as of such date, except for changes permitted by the terms of the
Financing Agreement, or which relates to changes in the financial condition of
the Borrower that are reflected in the financial statements furnished to Lender
or in the nature of prospects in the Borrower's business that have been
delivered to Lender, and (b) the Borrower is in compliance with all covenants
and agreements of the Borrower as set forth in the Financing Agreement and in
any and all other Loan Documents of the Borrower. The Borrower represents and
warrants that the Borrower has the power and legal right and authority to enter
into this Amendment and has duly authorized as appropriate the execution and
delivery of this Amendment and other agreements and documents executed and
delivered by the Borrower in connection herewith or therewith by proper
corporate action. The Borrower acknowledges and agrees that its obligations to
the Lender under the Financing Agreement exist and are owing without offset,
defense or counterclaim assertable by the Borrower against the Lender. The
Borrower further acknowledges and agrees that its obligations to the Lender
under the Financing Agreement, as amended, constitute "Obligations" within the
meaning of the Security Agreement and are secured by the Security Agreement, as
amended.

         SECTION 5. AFFIRMATION, FURTHER REFERENCES. Except as expressly
modified under this Amendment, all of the terms, conditions, provisions,
agreements, requirements, promises, obligations, duties, covenants and
representations of the Borrower under the Financing Agreement, the Security
Agreement, and any and all other Loan Documents entered into with respect to the
obligations under the Financing Agreement are incorporated herein by reference
are hereby ratified and affirmed in all respects by the Borrower. All references
in the Financing Agreement to "this Agreement," "herein," "hereof," and similar
references, and all references in the other Loan Documents to the "Agreement,"
shall be deemed to refer to the Agreement, as amended by this Amendment.

         SECTION 6. MERGER AND INTEGRATION, SUPERSEDING EFFECT. This Amendment,
from and after the date hereof, embodies the entire agreement and understanding
between the parties hereto and supersedes and has merged into it all prior oral
and written


                                                                              26
<PAGE>


agreements on the same subjects by and between the parties hereto with the
effect that this Amendment, shall control with respect to the specific subjects
hereof and thereof.

         SECTION 7. SEVERABILITY. Whenever possible, each provision of this
Amendment and any other statement, instrument or transaction contemplated hereby
or thereby or relating hereto or thereto shall be interpreted in such manner as
to be effective, valid and enforceable under the applicable law of any
jurisdiction, but, if any provision of this Amendment or any other statement,
instrument or transaction contemplated hereby or thereby or relating hereto or
thereto shall be held to be prohibited, invalid or unenforceable under the
applicable law, such provision shall be ineffective in such jurisdiction only to
the extent of such prohibition, invalidity or unenforceability, without
invalidating or rendering unenforceable the remainder of such provision or the
remaining provisions of this Amendment or any other statement, instrument or
transaction contemplated hereby or thereby or relating hereto or thereto in such
jurisdiction, or affecting the effectiveness, validity or enforceability of such
provision in any other jurisdiction.

         SECTION 8. SUCCESSORS. This Amendment shall be binding upon the
Borrower and the Lender and their respective successors and assigns, and shall
inure to the benefit of the Borrower and the Lender and the successors and
assigns of the Lender.

         SECTION 9. LEGAL EXPENSES. The Borrower agrees to reimburse the Lender,
upon execution of this Amendment, for all reasonable out-of-pocket expenses
(including attorneys' fees and legal expenses of Dorsey & Whitney, counsel for
the Lender) incurred in connection with the Financing Agreement, including in
connection with the negotiation, preparation and execution of this Amendment and
all other documents negotiated, prepared and executed in connection with this
Amendment, and in enforcing the obligations of the Borrower under the Financing
Agreement, as amended by this Amendment, which obligations of the Borrower shall
survive any termination of the Financing Agreement.

         SECTION 10. HEADINGS. The headings of various sections of this
Amendment have been inserted for reference only and shall not be deemed to be a
part of this Amendment.

         SECTION 11. COUNTERPARTS. This Amendment may be executed in several
counterparts as deemed necessary or convenient, each of which, when so executed,
shall be deemed an original, provided that all such counterparts shall be
regarded as one and the same document, and either party to this Amendment may
execute any such agreement by executing a counterpart of such agreement.


                                                                              27
<PAGE>


         SECTION 12. GOVERNING LAW. The Amendment Documents shall be governed by
the internal laws of the State of Minnesota, without giving effect to conflict
of law principles thereof.

            [The remainder of this page is intentionally left blank.]


                                                                              28




         IN WITNESS WHEREOF, the parties hereto have caused this Amendment to be
executed as of the date and year first above written.


                                       INSIGNIA SYSTEMS, INC.



                                       By:   /s/ John R. Whisnant
                                           ---------------------
                                           Its:  VP Finance
                                               ------------


                                       U.S. BANCORP REPUBLIC COMMERCIAL
                                       FINANCE, INC.



                                       By:   /s/Scott Sousek
                                           -----------------
                                           Its:  Vice President
                                               ----------------


                                                                              29



                                                                      EXHIBIT 23



                         CONSENT OF INDEPENDENT AUDITORS



   We consent to the incorporation by reference in the Registration Statements
(Form S-3 Nos. 33-60243 and 333-79915) and Registration Statements (Form S-8
Nos. 33-47003, 33-92376, 333-43781, 333-59709 and 333-80261) pertaining to the
1990 Stock Plan and in Registration Statements (Form S-8 Nos. 33-75372 and
33-92374) pertaining to the Employee Stock Purchase Plan of Insignia Systems,
Inc. of our report dated February 18, 2000, with respect to the financial
statements and schedule of Insignia Systems, Inc. included in the Annual Report
(Form 10-K) for the year ended December 31, 1999.



                                                     /s/Ernst & Young, LLP


Minneapolis, Minnesota
March 24, 2000


                                                                              30


<TABLE> <S> <C>


<ARTICLE> 5

<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-END>                               DEC-31-1999
<CASH>                                          64,091
<SECURITIES>                                 1,186,933
<RECEIVABLES>                                1,352,072
<ALLOWANCES>                                    70,918
<INVENTORY>                                  1,217,784
<CURRENT-ASSETS>                             3,824,100
<PP&E>                                       2,944,378
<DEPRECIATION>                              (2,725,077)
<TOTAL-ASSETS>                               4,043,401
<CURRENT-LIABILITIES>                        2,026,569
<BONDS>                                              0
                                0
                                          0
<COMMON>                                    16,227,281
<OTHER-SE>                                     (28,764)
<TOTAL-LIABILITY-AND-EQUITY>                 4,043,401
<SALES>                                      9,286,888
<TOTAL-REVENUES>                             9,358,125
<CGS>                                        4,155,391
<TOTAL-COSTS>                                4,155,391
<OTHER-EXPENSES>                             6,525,149
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              89,042
<INCOME-PRETAX>                                      0
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                         (1,411,457)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                (1,411,457)
<EPS-BASIC>                                       (.16)
<EPS-DILUTED>                                     (.16)



</TABLE>


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