LITTLE SWITZERLAND INC/DE
8-K, 1998-07-15
JEWELRY STORES
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<PAGE>
 
                      SECURITIES AND EXCHANGE COMMISSION

                            Washington, D.C.  20549

                                ---------------

                                    FORM 8-K

                                 CURRENT REPORT


                     Pursuant to Section 13 or 15(d) of the
                        Securities Exchange Act of 1934


                Date of Report (Date of earliest event reported)
                                 JULY 15, 1998


                            LITTLE SWITZERLAND, INC.
                          --------------------------------
               (Exact name of registrant as specified in charter)
               --------------------------------------------------


          DELAWARE                    0-19369                66-0476514
  ------------------------    ------------------------    -----------------
(State or other jurisdiction  (Commission file number)      (IRS employer
     of incorporation)                                    identification no.)


         161-B CROWN BAY CRUISE SHIP PORT, ST. THOMAS, U.S.V.I.  00802
         -------------------------------------------------------------
              (Address of principal executive offices) (Zip code)


       Registrant's telephone number, including area code: (809) 776-2010
                                                           --------------
<PAGE>
 
Item 5 - Other Events
- ---------------------


     Little Switzerland, Inc. (the "Company") announced today that Montres
Rolex, S.A. has decided not to resume shipments of its watches to L.S.
Wholesale, Inc. for retail sale through the Company's stores. A copy of the
Company's press release is attached hereto and incorporated herein in its
entirety.


Item 7 - Financial Statements, Pro Forma Financial Information and Exhibits
- ---------------------------------------------------------------------------

     (c)  Exhibits

     Exhibit 99.1 - Press Release of Little Switzerland, Inc., dated July 15,
     1998.


                                      2 
<PAGE>
 
                                   SIGNATURES



     Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                              LITTLE SWITZERLAND, INC.



Date: July 15, 1998           By:/s/ John E. Toler, Jr.
                                 ----------------------
                                 John E. Toler, Jr.
                                 Chief Executive Officer


                                       3
<PAGE>
 
                                 EXHIBIT INDEX

   Exhibit No.      Description
   -----------      -----------

   Exhibit 99.1 -   Press Release of Little Switzerland, Inc., dated July 15,
                    1998.

<PAGE>
 
                                              Exhibit 99.1



PRESS RELEASE

CONTACTS:
- -------- 
C. William Carey                           Mary Ellen Goodall
Little Switzerland, Inc.                   Walter Denby
(617) 451-3312                             D.F. King & Co., Inc.
                                           (212) 269-5550


FOR IMMEDIATE RELEASE
- ---------------------

          LITTLE SWITZERLAND:  ROLEX NOT TO RESUME PRODUCT SHIPMENTS;
          -----------------------------------------------------------

               COMPANY EXPLORING EXPANSION OF OTHER PRODUCT LINES
               --------------------------------------------------

       ST THOMAS, U.S. VIRGIN ISLANDS, July 15, 1998 . . . Little Switzerland,
Inc. (NASDAQ:LSVI) has learned that Rolex has decided not to resume shipments of
its watches to L.S. Wholesale, Inc. for retail sale through Little Switzerland's
stores.

     During fiscal year 1998, which ended May 30, sales of Rolex products
accounted for approximately 26% of Little Switzerland's total retail sales.
Little Switzerland is actively exploring opportunities for expanding existing,
and adding new, world class product lines in both watches and jewelry.

     Little Switzerland, Inc. is a leading specialty retailer of brand name
watches, jewelry, crystal, china, fragrances and accessories, operating 24
stores on ten Caribbean islands, and three stores in Alaska cruise ship
destinations.  Little Switzerland's primary market consists of vacationing
tourists attracted by free-port pricing, duty-free allowances and a wide variety
of high quality merchandise.


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