LASER PACIFIC MEDIA CORPORATION
DEF 14A, 1997-05-07
ALLIED TO MOTION PICTURE PRODUCTION
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                                          LASER-PACIFIC MEDIA CORPORATION
                                               809 N. Cahuenga Blvd.
                                            Hollywood, California 90038
                                                  (213) 462-6266

                                                  PROXY STATEMENT


                                          ANNUAL MEETING OF STOCKHOLDERS
                                                   June 11, 1997


                                                   INTRODUCTION

     This Proxy  Statement is furnished in connection  with the  solicitation of
the  accompanying  proxy  by the  Board  of  Directors  of  Laser-Pacific  Media
Corporation,  a  Delaware  corporation  ("the  Company"),  for use at the annual
meeting of stockholders of the Company (the "Annual  Meeting") to be held at the
Hollywood Roosevelt Hotel, 7000 Hollywood Blvd., Hollywood, CA 90028 on June 11,
1997 at 3:00 p.m. and at any adjournments thereof, for the purposes set forth in
the attached Notice of Annual Meeting of Stockholders.  The  accompanying  proxy
names James R. Parks as proxy holder for purposes of the Annual Meeting.

     All shares of common stock of the Company ("Common Stock") represented by a
properly  completed  proxy received in time for the Annual Meeting will be voted
by the proxy holders in accordance with the instructions  contained therein.  If
instructions  are not given in the proxy, it will be voted "FOR" the election of
the directors  nominated as set forth under  "Election of  Directors"  below and
"FOR" the  adoption of the 1997 Stock  Options  Plan.  With respect to any other
item of business that may come before the Annual Meeting, the proxy holders will
vote the proxy in  accordance  with their best  judgment.  Any  stockholder  who
returns a proxy has the right to revoke it at any time before it is exercised by
attending  the Annual  Meeting and voting in person,  by delivering a writing to
the Company  stating that the proxy is revoked or by executing and delivering to
the Secretary of the Company a duly executed proxy bearing a later date than the
enclosed proxy.

     This Proxy Statement,  together with the accompanying proxy, is first being
mailed to the Company's  stockholders  on or about May 9, 1997, to the Company's
stockholders of record at the close of business on May 6, 1997

     The Company's principal executive offices are located at 809 North Cahuenga
Boulevard, Hollywood, California 90038
                                                 VOTING SECURITIES

     The Company has one class of stock  outstanding,  designated  Common Stock,
with a par value of $.0001.  Each share of Common  Stock is entitled to one vote
on each matter to be voted on at the Annual  Meeting,  except as described under
"Election of  Directors,"  below.  Only  stockholders  of record at the close of
business  on May 6, 1997 are  entitled  to  notice of and to vote at the  Annual
Meeting.  As of April 30,  1997  there  were  7,128,172  shares of Common  stock
outstanding.  A  majority  of the  outstanding  shares of Common  Stock  must be
present in person or by proxy at the Annual  Meeting to  constitute a quorum for
the transaction of business.


<PAGE>



                                                    PROPOSAL 1
                                               ELECTION OF DIRECTORS


Voting

     The Company is  incorporated  in the State of Delaware and neither the laws
of that state nor the  Certificate  of  Incorporation  of the  Company  requires
cumulative  voting in the  election of the Board of  Directors.  However,  under
certain circumstances,  as set forth in Section 2115 of California  Corporations
Code,  stockholders may be entitled to cumulate their votes. While it is unclear
whether or not the provisions of Section 2115 apply to the Company, the Board of
Directors has determined that stockholders may cumulate their votes with respect
to the election of directors for the Company if one or more  stockholders  gives
notice at the Annual Meeting, prior to voting, of an intention to cumulate votes
for a nominated  director.  A stockholder  may cumulate votes by casting for the
election of one nominee a number of votes equal to the number of directors to be
elected  multiplied by the number of votes to which his shares are entitled,  or
by  distributing  his votes on the same principle among as many candidates as he
sees fit. If a proxy is marked "FOR" the election of  directors,  it may, at the
discretion  of the proxy  holders,  be voted  cumulatively  in the  election  of
directors.  If  cumulative  voting  is  utilized,  the proxy  holders  intend to
distribute  the votes  represented  by each  proxy,  unless  such  authority  is
withheld,  among the four nominees  named,  in such  proportion as they see fit.
Nominees  receiving  the highest  number of  affirmative  votes cast,  up to the
number of directors to be elected, will be elected as directors.

Nominees

     Four directors are to be elected at the Annual Meeting, each to hold office
until the next annual meeting and until his respective  successor is elected and
qualified.  The Board of Directors  has  nominated for election as directors the
four persons  named below,  all of whom are  incumbent  directors.  All of these
nominees have consented to being named herein and have indicated their intention
to serve as directors of the Company, if elected. If any of such nominees should
be unable or should decline to serve, the  discretionary  authority  provided in
the proxies  received  will be  exercised  to vote for a  substitute  nominee or
nominees  of  the  Board  of  Directors,  unless  otherwise  instructed.  Unless
otherwise  directed in the  accompanying  proxy,  the persons named therein will
vote for the election of the four nominees listed below.  The Board of Directors
has no reason to believe that any substitute nominee will be required.

     The following  table sets forth certain  information  as of April 30, 1997,
with respect to the Board's nominees:
                                            Director

Name                Age Since Position with Company
James R.Parks(1)(3) 46  1984  Chairman of the Board and Chief Executive Officer
Emory M.Cohen (1)(3)54  1983  President, Chief Operating Officer and Director
Ronald Zimmerman (2)57  1996  Director
Cornelius P.McCarthyIII(2)
                    37  1996  Director

(1) Includes service as a director of a predecessor corporation.
(2) Member of the Audit Committee.
(3) Member of the Stock Option Plan Committee.

THE BOARD OF  DIRECTORS  RECOMMENDS  A VOTE "FOR" THE  ELECTION OF THE  NOMINEES
NAMED.  PROXIES  RETURNED TO THE COMPANY WILL BE VOTED "FOR" THE NOMINEES  NAMED
UNLESS OTHERWISE INSTRUCTED.



Biographical Information

     The following  biographical  information  is furnished  with respect to the
Company's directors:

        James R. Parks was a director of Spectra  Image Inc.  ("Spectra  Image")
from July 1984 until its merger (the  "Combination")  with Pacific  Video,  Inc.
("Pacific  Video")  to form the  Company  in  1990,  and  since  then has been a
director  of the  Company.  Mr.  Parks has been  Chairman of the Board and Chief
Executive  Officer of the Company since March of 1994. Since 1978, Mr. Parks has
been  a  member  of  Parks,  Palmer,  Turner  &  Yemenidjian,  certified  public
accountants.  During the last six years Mr. Parks has been actively  involved in
performing  financial  turnarounds on various real estate  projects.  As part of
that  activity,  Mr. Parks was an officer of a corporation  that was  co-general
partner of several  limited  partnerships  owning  real  estate  which filed for
reorganization  under  Chapter  11 of the  Federal  Bankruptcy  Law.  All of the
partnerships filing pre-1995 Chapter petitions have been reorganized and emerged
from Chapter 11. In 1995, a partnership in which Mr. Parks was an officer of the
corporate general partner and which held real property, filed for reorganization
under Chapter 11. In 1996, the reorganization was dismissed and the Property was
sold. Mr. Parks was a director of Olympic National Bank ("ONB"), which went into
receivership  with the FDIC. The assets of ONB were subsequently sold to Western
Bank, a Los Angeles based financial institution.

        Emory M. Cohen is the Company's  President and Chief  Operating  Officer
and a director and has held such positions since the Combination. Previously, he
was President and Chief  Operating  Officer of Pacific Video from May 1983 until
the  Combination.  From 1963 until February 1978, Mr. Cohen was employed by Glen
Glenn Sound, a leading motion picture and television sound recording company. He
served in many different  capacities at Glen Glenn Sound.  From 1974 to 1978, he
held the  position  of Vice  President-Operations.  In 1978,  he joined  Compact
Video,  where he  became  Group  Vice  President-Service  Companies,  as well as
President of Compact Video  Services,  Inc. and of Image  Transform,  Inc., both
Compact Video subsidiaries. Mr. Cohen received a motion picture Academy Award in
1978 for inventing a system that applies electronic and videotape  technology to
motion  picture  post-production  sound  recording  and an Emmy Award in 1989 in
connection with the Company's Electronic Laboratory(TM).

         Ronald  Zimmerman has served as a director of the Company since October
1996. Mr. Zimmerman is a self-employed  financial advisor and businessman.  From
1986 to 1994 he served as Director,  Senior Vice  President and Chief  Financial
Officer of the Todd-AO Corporation.

         Cornelius P.  McCarthy III has served as a director of the Company
since  October  1996.  Since  December, 1996, Mr.  McCarthy has been employed
as an investment  banker with  Pennsylvania  Merchant  Group,  Ltd. as Senior
Vice  President.  Mr.  McCarthy  has served in similar  capacities  with
Laidlaw and  Company,  November,  1993 to December,  1996,  McCarthy and
Company  (January  1993 to November  1993) and Kemper  Securities  (1988-1992).
Mr. McCarthy  currently  serves on the Boards of  Directors  of Bonded  Motors,
Inc.  and Phoenix  International  Life Sciences, Inc.


        No family  relationships  exist between any of the officers or directors
of the Company.


<PAGE>




                                                EXECUTIVE OFFICERS

        Officers  are  appointed  by the  Board  of  Directors  of the  Company.
Information  with respect to Messrs..  James R. Parks (Chairman of the Board and
Chief  Executive  Officer)  and Emory M. Cohen  (President  and Chief  Operating
Officer) is set forth  above.  Information  with  respect to Leon D.  Silverman,
Robert McClain and Randolph D. Blim is set forth below:

Name                       Age                    Position with Company

Leon D. Silverman          42                     Executive Vice President

Randolph D. Blim           50                     Senior Vice President

Robert McClain             49                     Chief Financial Officer
                                                  Vice President and Secretary

        Leon D.  Silverman  has served as  Executive  Vice  President  since the
Combination.  He was Pacific  Video's Vice President of Marketing and Sales from
1982 until the  Combination.  Previous to joining Pacific Video, he was Director
of Marketing and Sales at Compact Video Services,  Inc., a subsidiary of Compact
Video.  Mr.  Silverman  is a Founding  Member of the  Technology  Council of the
Television and Motion Picture  Industry and currently serves as Secretary of its
Executive Committee.  In addition, he currently serves on the Board of Directors
of the International Teleproduction Society.

        Randolph D. Blim has been the Senior Vice President of Engineering since
the  Combination.  He was Vice  President of  Engineering  for Pacific Video and
Pacific Video  Industries,  Inc. (a  predecessor  company of Pacific Video) from
1972 until the  Combination.  During the period  1982-1984  Mr. Blim served as a
consultant to the American  Broadcasting  Company  providing design services for
the 1984 Los Angeles Summer Olympic Games.  From 1969 to 1972 he was employed by
ABC, working on special camera and engineering  projects for ABC's Wide World of
Sports.   From  1966  to  1969  he  was  Director  of  Engineering  for  TelWest
Productions, and Seros Mobile Videotape Productions,  both television facilities
companies.  Mr. Blim was awarded an Emmy in 1989 for  Outstanding  Achievment in
Engineering   Development   in   connection   with  the   Company's   Electronic
Laboratory(TM).

        Robert McClain became Chief  Financial  Officer in November 1994. He was
employed by Arthur  Andersen  and Co. from 1975  through  1978.  He was a Senior
Accountant and a Certified  Public  Accountant  when he left. He was employed at
TRE Corporation,  a diversified  manufacturing  company,  from 1978 through 1987
where he served in various  capacities  ranging  from  Director of Taxation  and
Insurance  to  Assistant  to the CEO,  leaving  when TRE was  acquired  by ALCOA
Aluminum Corp. He was employed by Memtech  Technology  Corp., a manufacturer  of
computer memory, as General Manager and CFO from 1987 through 1991 and by Betson
Pacific,  a  video  game  developer  and  distributor,  as CFO and  Director  of
Operations from 1992 through  November 1994 when he left to join  Laser-Pacific.
Mr.
McClain is a Director of the Orange County Chapter of the American Red Cross.





<PAGE>




                                                BOARD OF DIRECTORS
Committees
     The Company has two  standing  committees  of the Board of  Directors,  the
Audit  Committee and the Stock Option Plan  Committee.  The Audit  Committee met
once  during  1994 and once in March  1996.  The  principal  duties of the Audit
Committee are to approve  selection and engagement of  independent  auditors and
review with them the plan and scope of their audit for each year, the results of
such audit when completed and their fees for services  performed.  Mr. Zimmerman
and Mr.  McCarthy became members of the Audit Committee in November of 1996, and
are currently the sole members of the Audit Committee.

        The principal  duty of the Stock Option Plan  Committee is to administer
the Company's stock option plan.  James R. Parks and Emory M. Cohen are the sole
appointed  members of this  committee.  The Stock Option Plan  Committee did not
meet in 1996.

Attendance and Compensation
         During the year ended  December 31, 1996, the Board of Directors of the
Company met ten times. Each of the directors attended at least 90% of all of the
meetings of the Board of Directors.  Directors who are not officers or employees
of the Company receive $1,000 per month.

Delinquent Filings

        Based  solely  on a review of forms 3 and 4 and any  amendments  thereto
furnished  to the  Company  pursuant  to Rule  16a-3 (e)  under  the  Securities
Exchange Act of 1934,  or  representations  that no Forms 5 were  required,  the
Company  believes that with respect to fiscal 1995, its officers,  directors and
beneficial  owners  of more  than 10% of its  equity  timely  complied  with all
applicable Section 16 (a) filing requirements, with the following exceptions:

Mr.  McCarthy and Mr.  Zimmerman did not timely file Form 3 upon being appointed
to the Board of  Directors  in October of 1996,  and did not timely  file Form 4
upon the issuance of options in November of 1996.  The  delinquent  reports were
filed on April 3, 1997.


<PAGE>



                                                    PROPOSAL 2
                                      Approval of the 1997 Stock Options Plan

         The 1997 Stock Option Plan (the "Option Plan") was adopted by the Board
of Directors (the "Board") of the Company on April 2, 1997,  subject to approval
of the Option Plan by the  Company's  stockholders  at the Annual  Meeting.  The
purpose  of the  Option  Plan is to provide  participating  officers,  other key
employees,  directors and consultants  with added  incentives for high levels of
performance  and to encourage  investment in the Company's  common stock by such
persons, thereby increasing their personal interest in the continued success and
progress of the Company.

         In general,  options  granted  under the Option Plan are intended to be
either  incentive  stock options  ("ISOs")  qualifying for special tax treatment
under  the  Internal  Revenue  Code  of  1986,  as  amended  (the  "Code"),   or
non-qualified  stock options  ("NSOs") not entitled to any special tax treatment
under the Code.  The Option  Plan is  attached  hereto as Exhibit A. Some of the
more important  features are summarized  below,  but the summary is qualified in
its  entirety  by express  reference  to the terms of the Option  Plan  attached
hereto.

         Shares Subject to Options;  Changes in Corporate Structure:  Subject to
adjustment as hereinafter provided, no more than 500,000 shares of the Company's
common stock may be issued  pursuant to options  granted  under the Option Plan.
Shares  subject to lapsed or  terminated  options will be  available  for future
options.  If any change is made in the stock subject to the Option Plan (through
merger,  consolidation,  reorganization,  stock  split,  combination  of shares,
exchange of shares or other  change in the  corporate  structure  of the Company
effected without the receipt of consideration), such adjustment shall be made as
to the maximum  number and class of shares  subject to the Option Plan,  and the
number,  class and option price of shares  subject to options  granted under the
Option  Plan,  as may be  determined  to be  appropriate  by  the  Board  or the
Committee (as defined below). In the event of a merger or consolidation in which
the  Company  is not  the  surviving  corporation,  or upon  the  sale of all or
substantially all of the assets of the Company,  options outstanding at the time
of such event shall become exercisable (unless the Board or Committee determines
to accelerate  the exercise of such options) for the same  consideration  that a
Company  stockholder  becomes  entitled to receive (less the per share  exercise
price) pursuant to such corporate reorganization or sale of assets.

         Administration of Option Plan: The Option Plan is to be administered by
the Board, who may delegate  administration to a committee composed solely of no
fewer than two (2) non-employee directors of the Company (the "Committee").  The
Board or Committee will designate the  participants,  the number of shares to be
optioned to them, the option price and the term of each option. Each ISO and NSO
granted  pursuant to the Option Plan shall be  authorized by action of the Board
or the Committee  and shall be evidenced by a separate  written  agreement  with
each participant.

         Eligible  Participants:  Officers,  other key employees,  directors and
consultants  of the Company  will be eligible  for  options.  Although it is not
possible at the  present  time to  determine  which  individuals  may be granted
options  in  the  future  under  the  Option  Plan,  it is  expected  that  such
determination will be made primarily on the basis of an individual's present and
potential  contribution  to the  management  and  development  of the  Company's
business,   taking  into  consideration  any  previous  option  grants  to  such
individual.  Only employees of the Company (including officers and directors who
are also employees) shall be eligible to receive ISOs. Directors and consultants
who are not  full-time  officers  or  employees  will not be eligible to receive
ISOs,  but may be granted NSOs. The Company  currently has two (2)  non-employee
directors and approximately 180 employees (including officers and directors).

         Option Price:  The price at which shares may be purchased upon exercise
of an option  must be at least  100%  (110% in the case of an ISO  granted to "a
more than 10%  stockholder")  of the fair market value of the  Company's  common
stock on the date the option is granted.




         Maximum Exercisable Amount: The aggregate fair market value (determined
at the time of grant) of the shares with  respect to which ISOs are  exercisable
for the first time by an employee  during any calendar year (under all incentive
stock option  plans of the Company)  shall not exceed  $100,000.  No  comparable
limit applies with respect to NSOs.

         Term of Options:  No option may be granted  under the Option Plan after
April 1, 2007.  The term of ISOs and NSOs shall not exceed ten years (five years
in the case of an ISO  granted  to "a more than 10%  stockholder").  Exercisable
options granted under the Option Plan generally terminate thirty (30) days after
an ISO optionee ceases to be employed by the Company or a NSO optionee ceases to
be a director,  officer or employee of the Company. However, in the event of the
death or  disability of an optionee,  the period for exercise  shall be extended
for up to one (1) year  following  such  optionee's  death or  disability.  Upon
termination  of  an  optionee's  employment  or  a  non-employee's  status  as a
director,  all  options  which  are not  exercisable  as  provided  above  shall
terminate.

         Company's Repurchase Right: If shares of the Company's common stock are
no longer publicly  tradeable,  then,  unless the Board or Committee  determines
otherwise,  the Company shall have the right to repurchase  any shares  received
upon exercise of an option following an optionee's  termination of employment by
notice to  optionee  given  within  ninety (90) days after such  termination  of
employment.

         Exercise of Options:  Each option will be  exercisable  at such time or
times with  respect  to such  number of shares as shall be fixed by the Board or
Committee.  Options  granted  under the Option  Plan may become  exercisable  in
cumulative  increments  ("vest") as determined  by the Board or Committee.  When
exercising  options,  optionees may pay the exercise price either in cash or, if
the option  agreement so provides,  in shares of the Company's  common stock, by
surrender of options  previously granted or any combination  thereof.  Shares of
the  Company's  common  stock used to exercise an option will be valued at their
fair market value on the day the option is exercised. The difference between the
exercise  price and fair market  value of the stock  subject to any  surrendered
options on the day the option is exercised shall be equal to the option price of
the shares being purchased.  The Board or Committee may also provide for "reload
options"  pursuant  to which an  optionee  who  surrenders  stock or  options in
payment for shares of the Company's common stock will acquire new options, which
may be ISOs or NSOs, for the number of shares and options  surrendered.  Options
are not  transferable  by an  optionee  except by will,  the laws of descent and
distribution  or pursuant to a qualified  domestic  relations  order.  During an
optionee's lifetime,  an ISO option is exercisable only by the optionee (or by a
holder acquiring the shares pursuant to a qualified domestic relations order).

         Amendment of Plan: The Board may suspend, amend or terminate the Option
Plan, but may not, without the prior approval of the stockholders:  (1) make any
material  change in the eligible  employees  as defined in the Option Plan;  (b)
increase  the total  number of shares or maximum  term for which  options may be
granted;  or (c) change any  provision of the Option Plan which would affect the
qualification  of ISOs as "incentive  stock options"  under the Code.  Thus, the
Board will have the power to alter the Option Plan in a number of ways,  some of
which could be significant, without obtaining stockholder approval.

         Federal Tax  Consequences of Plan: The principal  federal income tax
consequences of participation in the Option Plan, in general, are as follows:

         A.       ISOs

                  1.       No income will be  recognized  by an optionee at the
time of grant of an ISO or upon its exercise for regular income tax purposes.

                  2.  An  optionee's  basis  for the  stock  acquired  upon  the
exercise of an ISO ("ISO  stock") will be equal to the price paid for the stock.
See paragraph A.8 below for rules  relating to the  determination  of basis when
ISO stock is acquired in exchange for previously owned shares.




                  3. The excess of the fair  market  value of the ISO stock over
the exercise  price will be treated as an item of tax preference for purposes of
computing  the  alternative  minimum  tax in the year in  which  the  option  is
exercised.

                  4.       The holding period for the ISO stock will commence
upon the date the ISO is exercised.

                  5. Upon the sale of ISO stock by an optionee who has held such
ISO  stock  for at least  (i) two  years  after  the  date on which  the ISO was
granted, and (ii) one year after the date on which the ISO stock was transferred
to the optionee ("Special Holding Period"),  the selling optionee will recognize
long-term  capital gain (or loss) in the amount by which the sales price exceeds
(or is less than) the adjusted  basis of the ISO stock.  Any resulting gain will
not  be an  item  of  tax  preference;  however,  for  purposes  of  determining
alternative  minimum tax, the basis of ISO stock will include the amount treated
as an item of tax preference  for the year in which the ISO was  exercised.  The
foregoing  Special Holding Period  requirement does not apply to the exercise of
an ISO after the death of an optionee by the optionee's estate or heirs.

                  6.       Except in the case of a  "Disqualifying 
Disposition, "  as  defined  in  paragraph  A.7, below, the Company receives
no income tax deduction on the grant or exercise of an ISO.

                  7. Any sale or other  disposition  of ISO  stock  prior to the
satisfaction  of the  Special  Holding  Period  is  generally  a  "Disqualifying
Disposition."  A  Disqualifying   Disposition  has  the  following   income  tax
consequences  to the optionee and the Company in the year of such  Disqualifying
Disposition:

                           (a)      Generally,  the optionee will recognize  
compensation income in an amount equal to the excess of the fair  market  value
of the ISO stock on the  exercise  date over the option price. If the
Disqualifying  Disposition is for a price which is less  than  the  fair market
value  of the ISO  stock  on the  exercise  date, compensation  income is
reduced to the difference  between the disposition price and the option price.
If the Disqualifying  Disposition results in a loss, i.e., the amount  received
in the  Disqualifying  Disposition  is less than the option price, there is no
compensation income.

                           (b)      In  addition,  the  optionee  will 
recognize  capital gain income in an amount equal to the  excess of the cash
and fair  market  value of the  other  property received in the Disqualifying
Disposition over the fair market value of the ISO stock on the  exercise  date.
The  capital  gain will be treated  as  long-term capital  gain if the ISO 
stock  is held for  more  than  one year  prior to the Disqualifying
Disposition. In all other events, the capital gain will be treated as 
short-term  capital gain. If the selling  optionee  recognizes a loss because
the sale price is less than the adjusted  basis in the stock,  the  character of
the loss will be long-term if the ISO stock is held for more than one year after
its  acquisition.  In all other  events,  such  capital loss shall be treated as
short-term capital loss.

                           (c)      The  Company  will  deduct  as  
compensation  expense  an  amount  equal to the compensation income recognized
by the optionee.

                  8. If the ISO stock is acquired in exchange  for shares of the
Company's  common stock  previously  acquired by an optionee,  no income will be
recognized by the optionee at the time of the exchange, but the optionee will be
treated as having  received  two blocks of stock.  To the extent  that the total
fair market value of the ISO stock received exceeds the fair market value of the
Company's  common stock  surrendered (the shares  constituting  such excess fair
market value being herein referred to as "Spread  Shares"),  it is possible that
the  Internal  Revenue  Service  will contend that the price paid for the Spread
Shares is zero, that an optionee's basis in the Spread Shares is therefore zero,
and that the  optionee's  holding  period in the Spread Shares  commences on the
date he exercises the option.  The  remaining  shares will have a basis equal to
the basis of the Company's  common stock  surrendered and a holding period which
includes  the  period  the  Company's  common  stock  surrendered  was held.  No
regulations  have  been  issued by the  Treasury  on this  issue,  and it may be
reasonable  for the holder of the ISO stock to take the position  that the basis
of the Company's  common stock  surrendered be allocated  pro-rata to all of the
ISO stock  received  and that all  shares  have a  "carryover"  holding  period,
including  the period the  Company's  common  stock  surrendered  was held.  The
surrender  of old ISO  stock in  exchange  for a new ISO stock  pursuant  to the
exercise of an ISO is not a Disqualifying Disposition.

                  9. If the ISO stock is acquired for  surrender of options held
by the  optionee,  the  optionee  will  have  compensation  income  equal to the
difference  between the  exercise  price and the fair market  value of the stock
subject to the  surrendered  options.  The  optionee  is then  treated as having
acquired the ISO stock for an equivalent amount of cash.

         B.       NSOs

                  1.       No income will be recognized by an optionee at the
time of grant of a NSO.

                  2. At the time of exercise of a NSO,  compensation income will
be  recognized  by the  optionee  in an amount  equal to the  excess of the fair
market value of the acquired  stock ("NSO  stock") on the exercise date over the
option price.

                  3.  If the  disposition  of the NSO  stock  is  restricted  by
applicable  securities  laws  for a  period  of  time,  then no  income  will be
recognized  by such  optionee  until the  expiration  of the time period of such
restrictions.  At that time,  the option holder will recognize gain in an amount
equal to the  excess of the fair  market  value of the NSO stock on the date the
restriction  expires over the option  price.  However,  the option holder of the
restricted stock may elect to recognize ordinary income upon the exercise of the
NSO (as described in paragraph 2 above) rather than on the date the  restriction
expires.

                  4. The  amount  of  income  recognized  by the  optionee  upon
exercise of a NSO will be deductible by the Company in the taxable year in which
ordinary income is recognized by the optionee.

                  5. An  optionee's  basis for the NSO stock  will be the option
price plus any amount recognized as ordinary income by reason of the exercise of
the NSO,  or upon  expiration  of the  restriction  under  Section  16(b) of the
Securities Exchange Act of 1934 (the "1934 Act").

                  6. The holding  period for the NSO stock will  commence on the
later of (i) the day after the NSO stock is transferred to the optionee, or (ii)
with  respect to an optionee  whose  shares are subject to a  restriction  under
Section 16(b) of the 1934 Act, the day after the date the  restriction  expires,
unless the option  holder elects to recognize  ordinary  income upon exercise of
the NSO, in which event the  holding  period will  commence on the day after the
NSO stock is transferred to the optionee.

                  7. Upon the sale of NSO stock,  capital gain (or capital loss)
will be  recognized  by the  optionee  in the  amount by which  the sales  price
exceeds (or is less than) the  adjusted  basis of the stock.  The gain (or loss)
will be long-term or short-term capital gain (or loss), depending on the holding
period  for the  stock.  NSO stock held for more than one year will give rise to
long-term capital gain (or loss).

                  8. If NSO stock is  acquired  in  exchange  for  shares of the
Company's common stock previously acquired by an optionee,  the optionee will be
treated as having  received  two blocks of stock.  To the extent  that the total
fair market value of the NSO stock received exceeds the fair market value of the
Company's  common  stock  surrendered  (a number of shares  having a fair market
value equal to the excess being referred to as the "Spread Shares"), an optionee
must  include in gross  income  the fair  market  value of the Spread  Shares as
compensation  income. The optionee's basis in the Spread Shares will be equal to
the amount  included in gross income and the holding period will commence on the
day  after the NSO stock is  transferred  to the  optionee.  The  optionee  will
recognize no gain or loss with respect to the remaining shares which will have a
basis equal to the basis of the Company's common stock surrendered and a holding
period which  includes the period the  Company's  common stock  surrendered  was
held.

                  9. If NSO stock is acquired  for  surrender of options held by
the optionee, the optionee will have compensation income equal to the difference
between the exercise price and the fair market value of the stock subject to the
surrendered  options.  The optionee is then  treated as having  acquired the NSO
stock for an equivalent amount of cash.


         C.       Withholding Taxes

         To the extent that any amount  recognized  by an optionee upon exercise
of an option or upon a  Disqualifying  Disposition is subject to withholding for
income and employment tax purposes, the Company may require the optionee to pay,
in addition  to the amount  required to  exercise  the option,  the  appropriate
amount  of  withholding,  or the  Company  may  withhold  such  amount  from the
optionee's other compensation.

         [For a  description  of prior option  plans of the Company,  see
"Executive  Compensation  - Stock Option Plans"]

         Stockholders  are  requested  in this  Proposal 2 to approve the Option
Plan. The  affirmative  vote by the holders of at least a majority of the shares
of the Company's  common stock present in person or  represented by proxy at the
1997 Annual  Meeting  and  entitled  to vote on the  proposal  is  required  for
approval of the Option Plan. Unless instructed otherwise, it is the intention of
the persons named in the accompanying  form of proxy to vote shares  represented
by properly executed proxies "FOR" approval of the Option Plan.

THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" PROPOSAL 2



<PAGE>



                                              EXECUTIVE COMPENSATION

         Under rules  adopted by the  Securities  and Exchange  Commission  (the
"SEC") in October  1992,  the Company is required  to provide  certain  data and
information  relating to the compensation and benefits provided to the Company's
chief  executive  officer and the four other most highly  compensated  executive
officers of the Company at the end of 1996, a report  furnished by the Company's
Board of Directors  regarding  executive  compensation,  and certain information
regarding the performance of the Company's Common Stock.

Report of the Board of Directors on Executive Compensation

         The Board of  Directors  is  responsible  for  reviewing  benefits  and
compensation  for  all  of  the  Company's   officers.   The  Board's  executive
compensation  policies are designed to enhance the financial  performance of the
Company,  and thus stockholder  value, by  significantly  aligning the financial
interest of the key executives with those of stockholders

         The executive  compensation  program is viewed in total considering all
of the component parts: base salary and long-term incentive  compensation in the
form of restricted stock awards and stock options. In evaluating the performance
and  setting  the  base  salary  and  incentive  compensation  of the  executive
officers, the Board considers, in the aggregate, the following factors: industry
factors,  taking into account  compensation  paid by competitors  and the amount
required to be paid by the Company to retain key employees, the progress made by
the Company in the growth of business,  performance  of the Company's  stock and
the Company's overall financial performance

     The Board of Directors did not award any performance bonuses for the fiscal
year ended December 31, 1996.

     Following is a summary of the current  compensation  of the Chief Executive
Officer of the  Company  and the four other most  highly  compensated  executive
officers of the Company.

         James R. Parks is  currently  employed by the Company at an annual
salary of  $208,000.  Mr. Parks is not employed pursuant to a written 
agreement,  but serves at the discretion of and on terms determined by the
Board of Directors.

        Emory M. Cohen has a five-year  employment  agreement  with the Company,
entered into as of May 15, 1990, which has no termination date but is terminable
upon five years'  written  notice or upon 30 days notice for cause,  as defined.
Under the terms of the  agreement,  Mr.  Cohen is entitled  to a minimum  annual
salary of $350,000,  subject to adjustment if the cost of living  increases more
than 10 percent in any year,  with a bonus in an amount to be  determined by the
Board of Directors,  and he is entitled to other  specified  benefits such as an
automobile,   reimbursement  of  expenses,   and  health,  life  and  disability
insurance.  In the event of a change in control of the Company,  Mr. Cohen shall
be entitled to a lump sum payment of three times his annual  compensation  or if
he is  terminated  other  than for  specified  reasons or if he  terminates  his
contract within nine months of such event.

         Leon D.  Silverman is employed by the Company at a current  annual
salary of $215,000,  and is entitled to other specified benefits such as an
automobile  allowance,  reimbursement of expenses,  health, life and disability
benefits.  Mr.  Silverman  currently has no written  agreement with the Company
and serves at the discretion of the Board of Directors.

         Randolph D. Blim is employed by the Company  pursuant to the terms of a
three-year  employment agreement entered into as of July 24, 1995. The agreement
expires on July 23,  1998 if the  executive  is given  written  notice 120 dates
prior to date of  termination.  If the 120 day  written  notice  is not given by
either party at the end of the current  three year term,  and in all  subsequent
years,  the agreement will be renewed for one additional  year. The agreement is
terminable  upon 30 days notice for cause as defined in the agreement.  Mr. Blim
is entitled to a minimum annual salary of $189,000 with required  minimum yearly
increases  of 3% over  the term of the  agreement,  with an  annual  bonus in an
amount to be determined by the Board of Directors.  He is also entitled to other
specified benefits such as an automobile  allowance,  reimbursement of expenses,
health, life and disability benefits.

         Robert McClain is employed by the Company at a current annual salary of
$145,000 and is entitled to specified benefits such as an automobile  allowance,
reimbursement of expenses,  health, life and disability benefits. Mr. McClain is
employed  under a  letter  of  agreement  with the  Company  and  serves  at the
discretion of the Board of Directors

                           The SEC requires public companies to state their
compensation policies with respect to recently   enacted  federal  income  tax
laws  that  limit  to  $1,000,000  the deductibility  of  compensation  paid to
executive  officers  named in the proxy statement of such  companies.  In light
of the current level of  compensation of the Company's  named executive 
officers,  the Board of Directors of the Company has not adopted a policy with
respect to the deductibility limit, but will adopt such a policy should it
become relevant.


                                          SUBMITTED BY THE BOARD OF DIRECTORS
                                          OF LASER-PACIFIC MEDIA CORPORATION

                     James R. Parks, Chairman     Emory M. Cohen
                     Ronald Zimmerman               Cornelius P. McCarthy III




<PAGE>




                                    SUMMARY COMPENSATION TABLE


                                             Long Term Compensation
                           ----------------------------------------
                           ----------------------------------------
     Annual Compensation                         Awards               Payouts
                                    -------------------------------------------
    (a)             (b)        (c)        (d)  (e) (f) (g)       (h)       (i)


                                  Other                                  All
Name                              Annual  Restricted Securities         Other
and                               Compen- Stock      Underlying LTIP    Compen-
Principal                         sation  Award(s)   Options    Payouts sation
Position  Year  Salary($) Bonus($)($)     ($)                   ($)     ($)

James R.Parks   
CEO       1994  168,000    -0-    -0-      -0-        -0-        -0-     -0-
          1995  208,000    -0-    -0-      -0-        -0-        -0-     -0-
          1996  208,000    -0-    -0-      -0-        -0-        -0-     -0-

Emory M. Cohen  
President 1994  292,100    -0-   7,338     -0-        -0-        -0-     -0-
          1995  317,577    -0-  21,965     -0-        -0-        -0-     -0-
          1996* 410,002    -0-  17,394     -0-        -0-        -0-     -0-

Gregory L. Biller 
Vice Chairman of the               
Board (Retired 3/31/96) 
          1994  195,000    -0-   2,134     -0-        -0-        -0-     -0-
          1995  180,000    -0-  19,738     -0-        -0-        -0-     -0-
          1996   39,067    -0-*107,000     -0-        -0-        -0-     -0-

Leon D. Silverman      
Vice President            
          1994  175,223    -0-  11,227     -0-        -0-        -0-     -0-
          1995  215,000    -0-  72,427     -0-        -0-        -0-     -0-
          1996 *244,372    -0-   9,868     -0-        -0-        -0-     -0-

Randolph D. Blim 
Vice President
          1994  157,937    -0-   6,192     -0-        -0-        -0-      - 
          1995  178,519    -0-   3,562     -0-        -0-        -0-     -0-
          1996 *244,462    -0-   4,753     -0-        -0-        -0-     -0-

Robert McClain            
Vice President, CFO
          1994   13,781    -0-    -0-      -0-        -0-        -0-     -0-
          1995  134,483    -0-   8,919     -0-        -0-        -0-     -0-
          1996  153,464    -0-  13,349     -0-        -0-        -0-     -0-

*Includes repayment in 1996 of voluntary payroll deferrals in 1993, 1994,
 and 1995


<PAGE>


                         The  following  Performance  Graph  compares  the 
Company's  cumulative  total shareholder  return on its Common Stock for the
period starting  January 1, 1992 to December  31,  1996,  with the  cumulative
return of the Standard and Poor's Stock Index and a peer group of companies,
the Standard and Poor's Entertainment
Index,  neither of which include the Company. The Performance Graph assumes
$100 invested on January 1, 1992 in the Company's Common Stock, the S&P 500 
Index and the S&P Entertainment Index.


Company/Index                   Dec92    Dec93     Dec94   Dec95    Dec96
- -----------------------------  ------- ---------- -------- -------- --------
Laser-Pacific Media Corp.      -10.71    -82.02    33.45    0.00   -16.67
S&P Entertainment-500           43.00     15.58    -4.62   20.14     1.53
S&P 500 Index                    7.62     10.08     1.32   37.58    22.96



                         Base
                         Period
Company/Index            Dec91   Dec92   Dec93    Dec94    Dec95   Dec96
- ------------------ ------------ ------ -------- -------- -------- ----------
Laser-Pacific Media Corp.100     89.29    16.06    21.43   21.43    17.86
S&P Entertainment-500    100    143.00   165.28   157.64  189.40   196.30
S&P 500 Index            100    107.62   118.46   120.03  165.13   203.05





















<PAGE>



Stock Option Plans

         In April 1985,  Spectra Image adopted a ten-year  employee stock option
plan which  provided  for the grant to executive  officers and key  employees of
options   qualified  under  the  Internal  Revenue  Code  of  1986,  as  amended
("incentive  stock options") to purchase up to 300,000 shares of common stock at
an exercise price not less than the fair market value of the common stock on the
date of grant. In connection with the Combination, outstanding options under the
plan became  exercisable  into shares of Common Stock of the Company.  This plan
terminated  April,   1995,  89,531  options  to  purchase  common  stock  remain
outstanding as of December 31, 1996.

         In June 1987,  Pacific  Video  adopted a  nine-year  stock  option plan
providing  for the issuance of options to officers,  directors and key employees
to acquire up to an  aggregate  of 165,029  shares of Common  Stock  pursuant to
incentive or  non-qualified  stock  options.  The exercise  price of all options
granted under the plan was required to be not less than the fair market value on
the date of grant. In connection with the Combination, outstanding options under
the plan became  exercisable  into shares of Common Stock of the  Company.  This
plan  terminated  April,  1996,  69,206 options to purchase  common stock remain
outstanding as of December 31, 1996.


         In September  1990 in  connection  with the  Combination,  the Board of
Directors  of the Company  adopted the 1990 Stock  Option Plan (the "1990 Plan")
which provides for the issuance of incentive or non-qualified  stock options. An
aggregate of 150,000  shares of Common Stock were  initially  reserved for grant
under the 1990 Plan to officers, directors and key employees of the Company. The
exercise price of a stock option granted under the plan may not be less than the
fair market value of the underlying shares on the date of the grant; options may
be  granted  for a term of up to 10 years.  Under  the  terms of the 1990  Plan,
participants  may receive  options to purchase  Common Stock in such amounts and
for such  prices as may be  established  by the  stock  option  plan  committee;
provided,  however,  that the exercise price of a stock option granted under the
Plan may not be less than the fair market value of the underlying  shares on the
date of grant. The options may be granted for a term of up to 10 years.

         The 1990 Plan provides that the aggregate fair market value (determined
at the time the option is  granted)  of the Common  Stock with  respect to which
incentive stock options are exercisable for the first time by an optionee during
any calendar year shall not exceed $100,000.  All options granted under the 1990
Plan are nontransferable during the optionee's lifetime, but are transferable at
death  unless  otherwise  determined  by the  plan  committee.  Options  granted
terminate  within  a  specified  period  of  time  following  termination  of an
optionee's  employment  with the  Company,  not to exceed 30 days.  The Board of
Directors  may  amend  the 1990  Plan and,  with the  consent  of each  affected
optionee,  the option agreements;  provided,  however,  that certain changes may
only be made with the approval of the Company's stockholders.




<PAGE>



                                     SECURITY OWNERSHIP OF CERTAIN BENEFICIAL
                                               OWNERS AND MANAGEMENT

Security Ownership of Certain Beneficial Owners

                                  The  following  table sets  forth  information
with respect to those persons known by the Company to own beneficially more
than 5% of the Company's common stock as of April 30, 1997.  Except as otherwise
noted,  and subject to  applicable  community  property and similar  laws,  each
person listed has sole voting power (if  applicable)  and investment  discretion
with respect to the securities shown as beneficially owned.

Name and Address                        Amount and Nature of         Percent of
Of Beneficial Owner                    Beneficial Ownership(1)       Class(1)

John Paul De Joria    _____________                   606,000        7.6%
2745 S. Buffalo
Las Vegas, Nevada  89117

Robert E. Seidenglanz (2) (4) ________                983,563       12.3%
9831 Civic Center Drive, Suite 103
Beverly Hills, California  90210

James R. Parks (3) (4)      __________                458,403        5.7%
1990 South Bundy Drive
Los Angeles, California  90025

304 E. 45th Associates  _______________________       500,000        6.3%
C/O Williams Real Estate Company, Inc.
530 5th Avenue
New York, New York 10036

McCrae Holdings Inc.  __________________________      512,993        6.4%
C/O Chemical Bank
270 Park Avenue
New York, New York 10017

(1)  For the purposes of  calculating  each person's  percentage and that of all
     officers and directors as a group,  shares which may be acquired  within 60
     days upon the  exercise of  warrants,  stock  options  have been treated as
     outstanding.
(2)  Includes  111,111  shares  issuable  upon  the  exercise  of  outstanding
     stock  options  and  55,000  shares beneficially held by Mrs. Seidenglanz
     for which Mr. Seidenglanz disclaims control.
(3)  Includes  344,590 shares of Common Stock held by  partnerships in which Mr.
     Parks  is a  partner  and  37,500  shares  issuable  upon the  exercise  of
     outstanding warrants held by partnerships in which Mr. Parks is a partner.
(4) Includes 91,351 shares  transferred to Mr. Parks by Mr.  Seidenglanz  under
     a letter of agreement in settlement of professional fees. The shares have
     been  removed  from Mr.  Seidenglanz'  total and added to Mr.  Parks'
     total.  At April 30,  1997,  the shares had not been  transferred. 
     Mr.  Seidenglanz  has stated  that he also transferred  100,000  shares to
     his  attorney.  The 100,000  shares have been removed  from Mr.
     Seidenglanz's total even though the shares had not been transferred at 
     April 30, 1997.



<PAGE>



Security Ownership of Management

        The  following  table  sets  forth   information  with  respect  to  the
beneficial  ownership of the Company's  common stock as of April 30, 1997 by all
the Company's  directors and the Company's chief executive  officer and the four
other most highly  compensated  executive  officers of the Company at the end of
1996.  Except as otherwise noted, and subject to applicable  community  property
and similar laws,  each person listed has sole voting power (if  applicable) and
investment  discretion  with  respect to the  securities  shown as  beneficially
owned. An asterisk (*) denotes beneficial ownership of less than 1%.

Name and Address            Amount and Nature of       Percent of
Of Beneficial Owner         Beneficial Ownership(1)    Class(1)

Randolph D. Blim (2)           40,387                  *

Emory M. Cohen (3)            203,900                  2.6%

James R. Parks (4) (5)        458,403                  5.7%

Leon D. Silverman (6)          59,425                  *

Cornelius McCarthy (7)         10,000                  *

Robert McClain (8)             30,000                  *

Ronald Zimmerman (9)           10,000                  *

All Directors and Officers as a Group                  
(7 persons) (10)              812,115                  10.18%

(1) For  purposes of  calculating  each  person's  percentage,  shares  which
    may be  acquired  within 60 days upon exercise of warrants or stock options
    have been treated as outstanding.
(2) Includes 29,527 shares issuable upon exercise of stock options
(3) Includes 58,249 shares issuable upon exercise of stock options
(4) Includes  344,590 shares of Common Stock held by  partnerships in which Mr.
    Parks  is a  partner  and  37,500  shares  issuable  upon the  exercise  of
    outstanding warrants held by partnerships in which Mr. Parks is a partner.
(5) Includes 91,351 shares  transferred to Mr. Parks by Mr.  Seidenglanz  under
    a letter of agreement in settlement of  professional  fees.  The shares 
    have been  removed  from Mr.  Seidenglanz'  total and added to Mr.  Parks'
    total.  At April 30, 1997, the shares had not been transferred.
(6) Includes  48,565 shares issuable upon exercise of stock options
(7) Includes 10,000  shares  issuable  upon exercise of stock options.
(8) Includes 30,000 shares  issuable  upon  exercise of stock options.
(9) Includes 10,000 shares issuable upon exercise of stock options.
(10)Includes  186,341  shares  issuable on exercise of stock  options and
    37,500 shares  issuable upon exercise of warrants.


<PAGE>




                                    CERTAIN TRANSACTIONS

        James R. Parks, Chairman of the Board and Chief Executive Officer of the
Company,  is a  member  of  Parks,  Palmer,  Turner  &  Yemenidjian  (PPTY),  an
accounting  firm,  which  provides  tax  accounting  and  management  consulting
services to the Company.  PPTY's  billings for the year ended  December 31, 1996
were approximately  $39,000.  Mr. Parks purchased 60,000 shares of Laser-Pacific
Common  Stock from the  company in November  1996 at $.50 per share.  The shares
purchased are subject to 144 Trade Restrictions. On the date of the transaction,
the last trade on NASDAQ was at $.75.

        In 1993, the Company  borrowed amounts ranging from $100,000 to $225,000
from Delores C. Biller, wife of Gregory R. Biller and from Partnerships in which
Mr. Parks was a partner.  Each of the  borrowings  was evidenced by a promissory
note which  provided  that the  borrowings  were to be fully repaid on or before
March 31, 1994,  and until fully  repaid,  each of the  borrowings  would accrue
interest at the rate of 14% per annum payable quarterly.  During 1994, and 1995,
the loans were  partially  repaid and to the extent not repaid were  extended to
August 31, 1995,  and again to November 30, 1996. All notes were fully repaid in
1996. As additional  consideration  for making and then extending the loans, the
Company granted  warrants to purchase the Company's Stock at prices ranging from
$.50 to $1.6888  per share.  In total,  the  participants  were  issued  352,500
warrants. None of the warrants have been exercised. As of April 1, 1997, 282,500
warrants had expired only 70,000 are exersiable.

        In connection with Gregory L. Biller's  retirement on March 31, 1996 the
Company  entered into a  settlement  agreement  with Mr.  Biller for any and all
claims he may have had against the  Company.  Mr.  Biller was paid $75,000 as of
the date of the  agreement  and an  additional  $100,000  in October  1996.  The
Company  had  previously  accrued  $150,000  for past due wages.  These  amounts
included any and all payments made for past due wages, reimbursement of interest
charges for the delayed sale of real estate  caused by his guarantee to the Bank
of California and any emotional distress and suffering. Due to the nature of the
payments  they are not  included as  compensation  on the  summary  compensation
table.

        In April  1993 the  Company  retired  debentures  payable  to Gregory L.
Biller and PPTY in the principal amounts of $500,000 and $100,000  respectively.
Bank of California, a lender to the Company, brought suit against Mr. Biller and
PPTY  alleging that Mr.  Biller and PPTY had executed  agreements  subordinating
their respective right to the repayment of principal amount of the debentures to
repayment to the Bank of California's  loan to the Company.  In 1994 the Bank of
California  obtained  a summary  judgment  against  Mr.  Biller in the amount of
$500,000.  PPTY  believed  that  they  were  not  parties  to the  subordination
agreement and that they had a valid cause of action  against Bank of California.
In March  1995,  after  extensive  negotiations  the  Company  amended  its loan
agreement  with Bank of  California.  As part of the  renegotiation  of the loan
agreement  with the Bank of  California,  Bank of California  agreed to drop its
suit  against  PPTY and not to enforce its  judgment  against Mr.  Biller on the
condition that PPTY waive any cause of action against the Bank of California and
that  the  Company  continue  to  timely  perform  its  obligations   under  the
renegotiated  loan  agreement.  In the  event  Bank of  California  were ever to
enforce its judgment against Mr. Biller, it is likely that Mr. Biller would have
a right  of  subrogation  against  the  company.  The  Company  had  outstanding
borrowings aggregating $400,000 at December 31, 1995 with the Bank of California
under an amended loan  agreement.  The loan is secured by certain real property,
payable in monthly installments of up to $65,000 plus interest at prime plus 3%.
The loan was paid in full as of August, 1996.



<PAGE>



                                      RELATIONSHIP WITH INDEPENDENT AUDITORS

     KPMG Peat Marwick LLP has been the Company's independent auditors since the
Company's  inception.  Audit services  performed by KPMG Peat Marwick LLP in the
fiscal year ended December 31, 1996,  included the examination of, and reporting
on, the annual financial  statements of the Company,  periodic  discussions with
management  concerning  accounting  and reporting  matters,  and  assistance and
consultation  in  connection  with  filings  with the  Securities  and  Exchange
Commission.

     Representatives  of KPMG Peat Marwick LLP are expected to be present at the
Annual  Meeting,  and they will have the opportunity to make a statement if they
so desire. They will also be available to respond to appropriate questions.

                                               STOCKHOLDER PROPOSALS

     Stockholders  are  advised  that any  stockholder  proposal  intended to be
presented  at the  annual  meeting  of  stockholders  to be held in 1998 must be
received by the Company at its principal executive offices no later than January
9, 1998.

                                                PROXY SOLICITATION

     The solicitation of proxies will be by mail.  Certain officers,  executives
and regular  employees  of the Company  (without  additional  compensation)  may
solicit  proxies by  telephone,  telegraph,  mail or  personal  interviews,  and
arrangements  will be made with  banks,  brokerage  firms and  others to forward
proxy materials to all holders of shares of Common Stock. The total cost of such
solicitation  will be borne by the Company  and will  include  reimbursement  to
banks,  brokerage firms and others for their  reasonable  expenses in forwarding
this Proxy Statement and the accompanying materials regarding the Annual Meeting
to stockholders.

                                                   OTHER MATTERS

     The only  business  that the Board of Directors  intends to act upon at the
Annual Meeting  consists of the matters set forth in this Proxy  Statement,  and
the Board of  Directors  knows of no other  matters that will be acted on by any
person or group.  However,  if any other matter properly comes before the Annual
Meeting,  the Proxy  holders will vote the proxies  thereon in  accordance  with
their best judgment.

                                           ANNUAL REPORT TO STOCKHOLDERS

     The Company's 1996 10-K Report,  which includes the Annual Report, is being
mailed to the stockholders along with this Proxy Statement. The Annual Report is
not to be considered part of the soliciting material.


                                          By Order of the Board of Directors
                                          LASER-PACIFIC MEDIA CORPORATION


Hollywood, California                               Robert McClain
May 8, 1996                                         Secretary

<PAGE>


                                                      EXHIBIT A

                                           LASER-PACIFIC MEDIA CORPORATION

                                             INCENTIVE AND NON-QUALIFIED

                                              STOCK OPTION PLAN (1997)




<PAGE>




                           1.       PURPOSES OF THE PLAN.

                                    (a)     In General.       The purpose of
this  Laser-Pacific  Media Corporation Incentive and Non-Qualified  Stock Option
Plan (1997) (the "Plan") is to benefit the business of Laser-Pacific  Media 
Corporation,  a Delaware  corporation (the "Company"),  and its  Subsidiaries
(as  hereinafter  defined),  by providing to participating  employees,
directors,  consultants and officers added incentives for high levels of 
performance  and to encourage  stock ownership in the Company by such persons.
The Plan seeks to accomplish  these goals by providing a means whereby 
directors,   officers  and  key  employees  of  the  Company  and  its
Subsidiaries  may be given an opportunity to purchase by way of option shares of
voting common stock of the Company ("Company Shares").

                                    (b)     Retention of Key Employees, 
Directors, Officers and Consultants. The Company,  by means of this Plan,
seeks to secure and retain the services of persons now  employed  by, or 
serving as a director or an officer of the Company or any of its Subsidiaries,
and to provide incentives for such persons to exert maximum  efforts for the
success of the  Company  and its  Subsidiaries,  and to reward other persons, 
including  directors and consultants who provide valuable services to the
Company or its Subsidiaries.

                                    (c)     Nature of Options. The Company 
intends   that  the  options issued under the Plan shall,  in the discretion
of the Board of Directors of the Company  (the   "Board"),   or  any  committee
to  which   responsibility   for administration  of the Plan has been 
delegated  pursuant  to Section  2(d),  be either incentive stock options 
("ISO"),  as that term is used in Section 422 of the Internal  Revenue Code of
1986, as amended,  or any  successor  thereto (the "Code"), or options which do
not qualify as ISOs ("Non-qualified Options").

                           2.       ADMINISTRATION.

                                    (a)     Administration  by Board or 
Committee.  The Plan shall be  administered by the Board unless and until the
Board delegates administration; to a committee ("Committee"), as provided in
Section 2(d).

                                    (b)     Powers.  The Board  shall  have the
power,  subject  to, and within the limitations of, the express provisions of
the Plan:

                  (i) To  determine,  from  time to time,  which of the  persons
         eligible  under the Plan shall be  granted an option;  when and how the
         option  shall  be  granted;  whether  the  option  will  be an  ISO  or
         Non-qualified Option; the provisions of each option granted (which need
         not be  identical),  including,  without  limitation,  the  purposes of
         leaves  of  absence  which  may  be  granted  to  participants  without
         constituting  a  termination  of their  employment  for purposes of the
         Plan;  and the number of shares for which an option shall be granted to
         each such person;

                  (ii) To determine any  conditions or  restrictions  imposed on
         stock acquired  pursuant to the exercise of an option  (including,  but
         not  limited  to,  repurchase  rights,   forfeiture   restrictions  and
         restrictions on transferability);

                  (iii) To  construe  and  interpret  the  Plan and the  options
         granted  under  it,  to  construe  and  interpret  any   conditions  or
         restrictions  imposed on stock acquired  pursuant to the exercise of an
         option,  to define the terms used herein,  and to establish,  amend and
         revoke  rules  and  regulations  for its  administration;  and,  in the
         exercise   of  this  power,   may  correct  any  defect,   omission  or
         inconsistency in the Plan or in any option agreement in a manner and to
         the extent it shall deem  necessary or expedient to make the Plan fully
         effective;

                  (iv) To  cancel,  at any time and from time to time,  with the
         consent  of the  affected  Optionee,  any or  all  outstanding  options
         granted under the Plan and the grant and  substitution  therefor of new
         options under the Plan (subject to the  limitations  contained  herein)
         covering  the same or  different  number of shares of stock  and,  with
         respect  to ISOs,  at an option  price per share in all events not less
         than the fair market value on the new grant date; and

                  (v)  Generally,  to exercise  such powers and to perform  such
         acts as it deems  necessary or expedient to promote the best  interests
         of the Company.

                                    (c)     Compliance  With  Securities  Laws.
With respect to persons subject to Section 16 of the Securities  Exchange Act
of 1934, as amended (the "1934 Act"), transactions  under  this  Plan are 
intended  to  comply  with  all  applicable conditions of the 1934 Act. To the
extent any provision of the Plan or action by the Committee (as defined below)
fails to so comply, it shall be deemed null and void,  to the extent  permitted
by law and deemed  advisable by the Board or the Committee, as applicable.

                                    (d)     Delegation  to  Committee.  The 
Board may  delegate  administration  of the Plan to a committee (the 
"Committee") of individuals  appointed by the Board and  composed  solely  of
no fewer  than two (2)  "non-employee  directors,"  as defined in Rule 16b-3
under the 1934 Act.  Members of the Committee  shall serve for such terms as 
the Board may determine and shall be subject to removal by the Board at any 
time. If any member of the Committee is removed for any reason, the Board shall
have the sole right to appoint a replacement  member.  The Committee shall 
have,  in  connection  with the  administration  of the Plan,  the powers
theretofore  possessed  by the  Board as set  forth in  Section  2(b),  subject,
however, to such resolutions,  not inconsistent with the provisions of the Plan,
as may be adopted  from time to time by the Board.  Any action of the  Committee
with respect to administration of the Plan shall be taken pursuant to a majority
vote of its members.  The Board may abolish the Committee at any time and revest
in the Board the administration of the Plan.

                                    (e)     Final  Determination.  The 
determination of the Board or the Committee on matters referred to in this 
Section 2 shall be final and conclusive.

                           3.       SHARES SUBJECT TO THE PLAN.

         Subject to the  provisions  of Section 6 relating to  adjustments  upon
changes in stock,  the  aggregate  number of shares that may be sold pursuant to
options granted under the Plan shall not exceed, in the aggregate,  Five Hundred
Thousand  (500,000)  Company Shares.  If any option granted under the Plan shall
for any reason expire, be canceled,  or otherwise  terminate without having been
exercised in full, the stock not purchased  under such option shall again become
available for issuance pursuant to the Plan.

                           4.       ELIGIBILITY.

                                    (a)     ISOs.  The persons who shall be 
eligible to receive  ISOs  pursuant to the Plan shall be such employees of the
Company or its Subsidiaries  (whether or not they are  directors)  as the 
Board  shall  select  from  time to time.  The individuals  who from time to
time hold such  options are  referred to herein as the "ISO Optionees." 
Directors who are not employees or officers of the Company or any Subsidiary
shall not be eligible to receive ISOs under the Plan.

                                    (b)     Non-qualified  Options.  The 
persons  who shall be eligible to receive Non-qualified  Options  pursuant to
the Plan shall be such employees,  officers, directors and other persons who
provide valuable  services to the Company or its Subsidiaries  as the Board 
shall select from time to time. The  individuals  who from time to time hold 
such options are referred to herein as the "Non-qualified Optionees.
" Non-qualified Optionees and ISO Optionees are sometimes collectively referred
to as "Optionees."

                                    (c)     Limitation.   Notwithstanding   any
contrary   provision  hereof,  the aggregate  fair market value  (determined at
the time the ISO is granted) of the stock  with  respect  to which  ISOs are
exercisable  for the first time by the Optionee  during any calendar year
(under all ISO plans of the Company,  whether in effect or  terminated,  
whether  such ISOs have  expired  or  terminated,  or whether such ISOs were
issued in exchange for or upon cancellation of other ISOs pursuant  to  Section
15)  shall  not  exceed  One  Hundred   Thousand  Dollars ($100,000).  Should
it be determined  that any ISO granted  pursuant to the Plan exceeds such 
maximum,  such ISO shall be considered to be a Non-qualified Option and shall
not qualify for  treatment as an ISO under  Section 422 of the Code to the 
extent, but only to the extent, of such excess.

                                    (d)     Subsidiary.  For  purposes of this
Plan,  the term  "Subsidiary"  shall mean any  corporation  in an unbroken
chain of  corporations  beginning with the Company  if, at the time of the
granting of the  subject  option,  each of such corporations  other  than the 
last  entity  in the  unbroken  chain  owns  stock possessing  50% or more of
the total  combined  voting  power of all  classes of stock in one of the other
corporations in such chain. This Section 4(d) shall be interpreted in a manner
consistent  with Code Section 424(e) in the case of the grant of an ISO.

                           5.       OPTION PROVISIONS.

                                    (a)     In General.       Each ISO and  
Non-qualified  Option granted  pursuant to this Plan shall be  authorized  by
action of the Board or the  Committee  and shall be evidenced by a separate
agreement (the  "Agreement")  in such form and containing such terms, 
conditions and restrictions as the Board or the Committee shall from time to
time  approve and,  with  respect to ISOs,  such terms as are required by
Section 422 of the Code or any regulation thereunder.  Each grant to an 
Optionee  shall be  subject to and  conditioned  upon the  execution  by the
Company and such Optionee of an Agreement reflecting the terms and conditions of
such grant,  and such Optionee shall have no rights under such grant unless such
Agreement  is so executed (i) in the case of an Optionee who is a director or an
officer  but is not an  employee,  prior to his  resignation  or  removal or the
expiration of his term of office of all such positions;  and (ii) in the case of
an Optionee who is an employee, prior to the termination of his employment.

                                    (b)     Specific Provisions. Notwithstanding
the   generality   of  the foregoing,  unless stated  otherwise,  each ISO and
Non-qualified  Option shall comply with and incorporate the following terms,
conditions and restrictions:

                  (i) Term.  Each option  granted and all rights or  obligations
         thereunder  by its terms shall  expire on such date as the Board or the
         Committee may determine as set forth in such  Agreement,  but not later
         than ten (10) years from the date the option was  granted  and shall be
         subject to earlier  termination as provided elsewhere in this Plan. For
         purposes of this Plan, the date of grant of an option shall be the date
         on which the Board or the  Committee  (as the case may be) takes  final
         action approving the award of the option,  notwithstanding the date the
         Optionee accepts the option, the date of execution of the Agreement, or
         any other date with respect to such option.

                  (ii) Exercise Price.  The exercise price for each option shall
         be determined  by the Board or the Committee  and, if such option is an
         ISO,  shall be not less  than one  hundred  percent  (100%) of the fair
         market value of the stock  subject to the option on the date the option
         is granted.  The fair market value of such stock shall be determined by
         the Board or the Committee in accordance with any reasonable  valuation
         method, including the valuation method described in Treasury Regulation
         Section 20.2031-2.

                  (iii)  Grants  to  Substantial  Owners.   Notwithstanding  the
         foregoing,  in the case of a grant of an ISO  hereunder to any employee
         who directly or indirectly owns or is deemed to own (within the meaning
         of Code Section  422(b)(6))  more than 10% of the total combined voting
         power or  value of all  classes  of  stock of the  Corporation  (or any
         parent or  Subsidiary  thereof)  at the time of the  grant,  the option
         price per share  shall be at least 110% of the fair  market  value of a
         share of common  stock of the Company on the date of the option  grant,
         and the option shall not be  exercisable  after the  expiration of five
         years from the date of the option grant.

                  (iv) Notice Of Exercise.  Options may be exercised by ten (10)
         days  written  notice  delivered  to the Company  stating the number of
         shares  with  respect to which the option is being  exercised  together
         with  payment for such shares.  Not less than one hundred  (100) shares
         may be purchased  at one time unless the number  purchased is the total
         number of shares remaining which may be purchased under the option.

                  (v) Payment.  The purchase price of stock acquired pursuant to
         an option shall become  immediately due upon exercise of the option and
         shall be payable in cash or check  payable to the order of the  Company
         in an amount  equal to the option  price for the Company  Shares  being
         purchased,  unless the Board or the Committee,  in its sole discretion,
         in the Agreement  authorizes payment in any of the following  alternate
         forms:

                                    (A)     in whole shares of Company  Shares
         owned by the Optionee  having a fair market  value on the  exercise 
         date  (determined  by the  Board or the Committee in accordance with 
         any reasonable  valuation method including the  valuation   method 
         described  in  Treasury   Regulation   Section 20.2031-2) equal to the
         option price for the shares being purchased;

                                    (B)     by  surrender  of  options  for  a 
         number  of  Company   Shares,   the difference  between the exercise
         price and the fair market value on the exercise date  (determined  by
         the Board or the Committee in accordance with any reasonable  valuation
         method  including the valuation  method described in Treasury 
         Regulation  Section 20.2031-2) of which is equal to the option price
         for the shares being purchased; or

                                    (C)     a  combination  of cash,  stock,
         and options equal in the aggregate to the option price for the shares
         being purchased.

                  Payments of Company  Shares shall be made by delivery of stock
         certificates  properly endorsed for transfer in negotiable form. If the
         person or  persons  exercising  the  option is a person  other than the
         Optionee,  such  persons  shall be  required  to  furnish  the  Company
         appropriate  documentation  that such  person or persons  have the full
         legal right and power to  exercise  the option on behalf of and for the
         Optionee.  No Company Shares shall be delivered upon the exercise of an
         option granted  hereunder  unless and until the exercise price for such
         Company shares are paid for in full.

                  Payments  of options  shall be made by  delivery of the option
         agreement covering the options to be surrendered for cancellation, and,
         if  applicable,  reissuance  of a new  option  agreement  covering  any
         balance of options not surrendered.

                  (vi)  Options  Nontransferable.  No Option  granted  hereunder
         shall be transferable by the Optionee to whom granted otherwise than by
         will or the laws of descent and distribution or pursuant to a qualified
         domestic  relations  order. An ISO may be exercised during the lifetime
         of the person to whom the option is granted only by such person.

                  (vii) Exercise.  Except as otherwise provided in Section 4(c),
         the total number of Company Shares subject to an ISO or a Non-qualified
         Option granted to an Optionee shall become exercisable as determined by
         the  Board  at  the  time  of  the  grant  of  the  applicable  Option.
         Exercisable  installments  may be exercised in whole or in part and, to
         the extent not exercised,  shall be exercisable at any time on or prior
         to the  expiration  of the term of the option.  The  provisions of this
         Section 5(b) are subject to any option provisions  contained  elsewhere
         in this Plan or in the Agreement governing the minimum number of shares
         as to which an option may be exercised,  including, without limitation,
         Section 5(b)(iv).

                  (viii) Reload Options.  In the sole discretion of the Board or
         Committee, as applicable, an Agreement may provide for "reload options"
         pursuant  to which an  Optionee  who  surrenders  stock or  options  in
         payment for Company Stock pursuant to Section  5(b)(v) will acquire new
         options  for the  number of  shares of  Company  Stock and  options  so
         surrendered.  Subject to the other terms and  limitations of this Plan,
         reload options may be ISOs or Non-qualified Options.

                           6.       INVESTMENT REPRESENTATIONS.

                  The Company may require any Optionee, or any person to whom an
option is transferred under Section  5(b)(vi),  as a condition of exercising any
such option,  to give written  assurances  satisfactory to the Company  stating,
among other  things,  that such  person is  acquiring  the stock  subject to the
option for such  person's  own  account and not with any  present  intention  of
selling or  otherwise  distributing  the stock.  The  requirement  of  providing
written assurances, and any assurances given pursuant to the requirement,  shall
be inoperative if (i) the shares to be delivered upon the exercise of the option
have been registered  under a then currently  effective  registration  statement
under the Securities Act of 1933, as amended (the  "Securities  Act"), or (ii) a
determination is made by counsel for the Company that, under the  circumstances,
such written assurances are not required pursuant to all then applicable federal
or state securities laws.

                           7.       EFFECT OF TERMINATION OF EMPLOYMENT.

                                    (a)     Death.   Should  an  Optionee  die
at any time  during  the term of his option,  then the executors or 
administrators  of such Optionee's estate or the person or persons to whom the
option is  transferred  pursuant to the Optionee's will or by the laws of
descent and  distribution (as the case may be) shall have the right to exercise
any and all  outstanding  options granted to such Optionee which are exercisable
on the date of death pursuant to the Agreement  evidencing such options,
subject to any  restrictions  on such  exercise  provided in such Agreement.
Any such option shall terminate and cease to be exercisable upon the earlier of
(i) the  expiration  of one (1) year from the date of death,  or (ii) the 
expiration of the specified option term.

                                    (b)     Disability.       Should an ISO  
Optionee  cease to be an  employee  of the Company or its  Subsidiaries  by 
reason of disability at any time during the term of his ISO, or should a
Non-qualified  Optionee (other than a Non-qualified Optionee  who  received
Non-qualified  Options in a  capacity  other than as an employee,  director or 
officer) cease to be a director, officer or employee (and not  otherwise  become
or remain as a  director,  officer  or  employee)  of the Company or its
Subsidiaries by reason of disability, at any time during the term of his 
Non-qualified  Option, then such Optionee (or his legal guardian,  unless
the exercise by such guardian  would  disqualify  such ISO as an ISO) shall have
the right to exercise any and all  outstanding  options granted to such Optionee
which are  exercisable on the date of such  cessation of employment  pursuant to
the Agreement  evidencing  such  options,  subject to any  restrictions  on such
exercise  provided in such Agreement.  Any such option shall terminate and cease
to be  exercisable  upon the earlier of (i) the  expiration of one (1) year from
the  date  of such  cessation  of  employment,  or (ii)  the  expiration  of the
specified option term. For these purposes, the "disability" of an Optionee shall
be determined as defined by Section 22(e)(3) of the Code.

                                    (c)     Other. Should an ISO Optionee  cease
to be  an  employee  of  the Company or its Subsidiaries for any reason other
than disability or death at any time during the term of his ISO, or should a 
Non-qualified  Optionee (other than a Non-qualified  Optionee who received 
Non-qualified Option in a capacity other than as an  employee,  director or
officer)  cease to be a director,  officer or employee (and not otherwise become
or remain as a director, officer or employee)of the Company or its Subsidiaries
for any reason other than disability or death at any time  during the term of
his  Non-qualified  Option,  then such  Optionee shall have the right to
exercise any and all outstanding options granted to such
Optionee  which are  exercisable  on the date of such  cessation  of  employment
pursuant to the Agreement  evidencing such options,  subject to any restrictions
on such exercise provided in such Agreement. Any such option shall terminate and
cease to be  exercisable  upon the earlier of (i) the  expiration of thirty (30)
days from the date of such  cessation of  employment,  or (ii) the expiration of
the specified option term.

                                    (d)     No Extension.     Sections  7(a)(b)
and (c) shall not be  construed  to extend the term of any option or to permit
anyone to exercise  the option after expiration  of its term,  nor shall it be
construed  to increase  the number of shares as to which any option is
exercisable from the amount  exercisable on the date of termination of the
Optionee's employment.

                           8.       TAXES AND WITHHOLDING.

                  Any option  granted  hereunder  shall provide for  appropriate
arrangements  (as determined by the Board or Committee in their  respective sole
discretion) for the satisfaction by the Company and the optionee of all federal,
state,  local and other income,  excise or employment  taxes or tax  withholding
requirements  applicable to the exercise of the option or the later  disposition
of Company Shares thereby acquired,  and all such additional taxes or amounts as
determined  by the  Board or  Committee  in its  discretion,  including  without
limitation,  the right of the  Company  or any  Subsidiary  thereof to deduct or
withhold in the form of cash or, if permitted  by law,  shares of stock from any
transfer or payment to an Optionee or, if permitted by law, to receive transfers
of Company Shares or other property from the Optionee, in such amount or amounts
deemed  required or appropriate by the Board of the Committee in its discretion.
Any  Company  Shares  transferred  pursuant  to the  exercise  of an option  and
transferred  by the  Optionee  to the Company for  purposes  of  satisfying  any
withholding obligation shall not again be available for purposes of this Plan.

                           9.       ADJUSTMENT OF SHARES.

                                    (a)     Adjustment  in Case of  Corporate 
Reorganization.  In the event of any change  in the  number of  outstanding 
Company  Shares  by  reason  of  merger, consolidation,  reorganization, 
recapitalization,  stock split,  reverse  stock split, stock dividend, 
combination of shares,  exchange of shares, or any other change in corporate 
structure effected without receipt of consideration  (other than changes 
occurring on account of a stock issuance upon exercise of options,
rights or warrants, or the conversion of convertible securities), then the Board
or  Committee  (either  before  or after  such  event)  shall  make  appropriate
adjustments  to the number or class of shares and the option  price per share of
Company Shares subject to each  outstanding  option and to the maximum number or
class of  shares to be issued  under  this  Plan,  all in order to  prevent  the
dilution of  benefits  under such  options and this Plan,  and to provide to the
extent  practicable after such event benefits  identical to those provided under
such options and this Plan prior to such event;  provided that,  notwithstanding
the foregoing,  in the case of ISOs only, any and all such adjustments  shall in
each case comply with Code Sections 422 and 424 and the regulations  thereunder.
The adjustments determined by the Board or Committee shall be final, binding and
conclusive;  provided, however, that if the Board and Committee fail to consider
whether an adjustment is appropriate, then until such time, if any, as the Board
or Committee may undertake such consideration, the number and/or class of shares
and the option price per share of the Company Shares subject to each outstanding
option and to the maximum number and/or class of shares issuable under this Plan
shall be deemed adjusted in the most reasonable manner so as to prevent dilution
of  benefits  under such  options  and this  Plan,  and to provide to the extent
practicable  benefits  after such event  identical to those  provided under such
options and this Plan prior to such event.

                                    (b)     Preservation  Of Rights  In  
Consolidation,  Merger Or Sale Of  Assets. In the  event  the  Company  enters
into any  agreement  to  dispose  of all or substantially all of its assets by
sale,  exchange,  dissolution or liquidation, or to merge or consolidate with
and into one or more other corporations pursuant to a statutory merger in which
the Company is not the surviving entity,  and the outstanding  options are not 
assumed or equivalent  options  substituted for the outstanding  options of the
surviving or successor  corporation,  or a Parent or Subsidiary thereof,  then 
an option outstanding at the time of the occurrence of such event  1shall  
become  exercisable,  without  otherwise  being  accelerated (unless the Board
or Committee  has  previously  determined  to  accelerate  the exercise of such
options),  for the same consideration that any owner of a share of the Company 
becomes entitled to receive (less the per share exercise price of such  option)
pursuant  to  such  merger,  consolidation,  sale  of  assets  or liquidation.

                                    (c)     Rights Of Company  And Subsidiaries.
The grant of options  under this Plan  shall in no way  affect or limit the
right of the  Company  or any of its Subsidiaries to adjust,  reclassify, 
reorganize or otherwise change its capital or business structure or to merge, 
consolidate,  dissolve,  liquidate or sell or transfer all or any part of its 
business or assets.

                           10.      REPURCHASE RIGHT.

         Unless  agreed  to the  contrary  by the Board or the  Committee,  each
Agreement  shall provide for the Company's  right to purchase any Company Shares
received upon the exercise of an option  following an Optionee's  termination of
employment  with Company or its  Subsidiaries  for any reason by  notifying  the
Optionee of its decision to so purchase the Company  Shares  within  ninety (90)
days of such  termination  of  employment.  The purchase  price for such Company
Shares  shall be their  fair  market  value,  as  determined  in the good  faith
judgment  of the Board or the  Committee,  at the date of  notification.  In the
event that the Company  exercises its purchase option under this Section 10, the
Optionee  shall  deliver the Company  Shares so purchased to the Company  within
five (5) business  days of the Company's  notification,  and upon receipt of the
Company  Shares,  the Company shall pay the purchase price, in cash or by check,
in equal  quarterly  installments  over the three  year  period  following  such
purchase,  together with interest at a rate equal to the "prime" or  "reference"
rate as set by Bank of America NT & SA or  Citibank,  N.A.,  as the Board or the
Committee  selects.  The  provisions of this Section 10 shall expire without any
further action by the parties if the Company Shares (or the equity securities of
a  successor)  issued  upon the  exercise  of  options  hereunder  are or become
publicly tradeable.

                           11. COVENANTS OF THE COMPANY.

                                    (a)     Authorized Shares. During  the
terms  of the  options  granted under this Plan,  the Company  shall  authorize
and reserve for issuance at all times the number of Company Shares required to
satisfy such options in full.

                                    (b)     Applicable Regulatory Approval.
The  Company  shall  seek to obtain from each regulatory  commission or agency
having jurisdiction over this Plan or the  Company  such  authority  as may be
required  to sell  Company  Shares upon exercise of the options granted under
this Plan;  provided,  however,  that this undertaking  shall not require the
Company to register  under the Securities Act or any state  securities  laws
either this Plan,  any option  granted under this Plan or any stock delivered
or to be  delivered  pursuant to any such option or grant. If the Company is
unable to obtain from any such regulatory commission or agency the  authority
which  counsel for the Company  deems  necessary  for the lawful delivery and
sale of stock under this Plan, the Company shall be relieved from any liability
for failure to sell stock upon grant or upon exercise of such options unless
and until such authority is obtained.

                                    (c)     Indemnification.  The Company  shall
indemnify  and hold  harmless the members of the Board and the Committee in any
action brought  against any member in  connection  with  the  administration
of this  Plan to the  maximum  extent permitted by then applicable  law,  except
in the case of willful  misconduct or gross  misfeasance  by  such  member  in
connection  with  this  Plan  and  its administration.

                                    (d)     Annual Report.    Upon  request  of
an  Optionee,  the  Company  shall provide  annually  to each  Optionee a copy
of the annual  report of the Company that is provided to its shareholders
during the period such Optionee's  options are outstanding.

                           12.      USE OF PROCEEDS FROM STOCK.

         Proceeds from the sale of stock pursuant to options  granted under this
Plan shall be used for general corporate purposes of the Company.

                           13.      SHAREHOLDER RIGHTS.

         Neither an  Optionee  nor any  person to whom an option is  transferred
pursuant to this Plan shall be deemed to be the holder of, or to have any of the
rights of a holder with respect to, any shares subject to such option unless and
until such person has  satisfied  all  requirements  for  exercise of the option
pursuant to its terms and has, in fact, exercised such option in accordance with
the terms of this Plan and the Agreement.

                           14.      CONTINUATION OF EMPLOYMENT.

         Nothing  contained in this Plan, or in any option  granted  pursuant to
this  Plan,  shall  obligate  the  Company to employ or  continue  to employ any
employee for any period or interfere in any way with the right of the Company to
reduce the compensation of any employee.

                           15.      CANCELLATION, EXCHANGE AND NEW GRANT OF 
                                    OPTIONS.

         The Board, or the Committee, if applicable, shall have the authority to
effect,  at any time and from time to time,  with the  consent  of the  affected
Optionees,  the  cancellation  of any or all outstanding  ISOs or  Non-qualified
Options under this Plan and to grant in substitution  therefor new options under
this Plan  covering the same or different  numbers of Company  Shares,  provided
that any substitute ISO granted  hereunder  shall have an option price per share
not less  than  100% of the fair  market  value of such  shares on the date such
substitute  option is granted,  as determined under and subject to Sections 4(c)
and 5(b)(ii). The exercise of any substitute ISO or Non-qualified Option granted
under this  Section  15 shall at all times be  subject  to and  comply  with the
terms, conditions and restrictions of this Plan and the applicable Agreement.

                           16.  AMENDMENT OF THE PLAN.

                                    (a)     Board Authority.  Except as set 
forth  herein,  the  Board  shall  have complete and exclusive power and
authority to amend, suspend or modify this Plan in  any or all  respects  and
at any  time;  provided,  however,  that  no  such amendment or  modification
shall adversely  affect rights and obligations  with respect to outstanding
options without the consent of the affected Optionees. No option may be granted
hereunder during any suspension of the Plan or after the termination of this
Plan.

                                    (b)     Compliance.       Subject   to
Section   20(a),   the  Board   hereby expressly reserves the right, in its
sole determination,  to amend or modify the terms and provisions of this Plan
and of any outstanding options under this Plan to the extent  necessary to
qualify any or all options  under this Plan for such favorable  federal  income
tax  treatment  (including  deferral of taxation upon exercise) as may be
afforded employee stock options under amendments to the Code or other statutes
or regulations which become effective after the effective date of this Plan.

                                    (c)     Limitations.      Notwithstanding
the  provisions of Section 20(a) and (b),  the  Board  shall  not,   without
having  first  obtained  all  necessary regulatory,  governmental  and
shareholder  approvals  required by law or by the Code to maintain  the status
of ISOs as  "incentive  stock  options"  within the meaning of Code Section
422 (if any),  (i) increase the maximum number of shares to be  delivered
under this  Plan,  except for  permissible  adjustments  under Section 9, (ii)
increase the maximum term of options provided  hereunder,  (iii)change any
provision of this Plan which would affect the  qualification  of ISOs granted
hereunder  as  "incentive  stock  options"  within the  meaning of Code Section
422,  or (iv)  modify  the  eligibility  requirements  for the grant of options
 under this Plan.

                           17.      EFFECTIVE DATE AND TERM OF THE PLAN.

                                    (a)     Effective Date.   This  Plan  shall
be  effective  as of the date it is approved  by the Board,  provided,  however,
that the Plan is  approved  by the shareholders of the Company within a 12
month period before or after this Plan's approval  by  the  Board.  No  option
granted  under  this  Plan  shall  become exercisable until this Plan has been
approved by the shareholders of the Company and, if required, an appropriate
permit has been issued by the appropriate state securities  authorities.  Any
options granted following approval of this Plan by the Board shall  expire and
be of no force or effect upon the first  anniversary of the approval of this
Plan by the Board unless shareholders'  approval of this Plan is obtained by
such date.

                                    (b)     Termination.      This Plan  shall
terminate  upon the  earlier of (i) the date on which all shares  available
for delivery  under this Plan have been delivered pursuant to the valid exercise
of options granted  hereunder,  or (ii) 10 years from the adoption of this Plan
by the Board. Options outstanding on the date of the  termination of this Plan
may be exercised  after the termination of this Plan,  unless  otherwise
provided in the Agreement  evidencing  such stock options.

         IN WITNESS WHEREOF,  the Company has executed this Plan on this 2nd day
of April, 1997.


LASER-PACIFIC MEDIA CORPORATION
a Delaware corporation


By: /s/James R. Parks
                  James R. Parks
         Chairman of the Board and
          Chief Executive Officer
<PAGE>

                           LASER-PACIFIC MEDIA CORPORATION
                                809 N. Cahuenga Blvd.
                            Hollywood, California 90038
                       ------------------------------------
                     NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                                   JUNE 11, 1997
                         ---------------------------------

         NOTICE IS HEREBY GIVEN that the annual meeting of  stockholders  (the
 "Annual  Meeting") of  Laser-Pacific  Media  Corporation("the Company") will 
be held at the Hollywood  Roosevelt  Hotel,  7000 Hollywood  Blvd.,  Los 
Angeles CA 90038, at 3:00 PM, on June 11, 1997, to consider and vote on the
following matters, as more fully described in the attached Proxy Statement:

         1.  To elect the directors of the company; and

         2. To approve the Company's Incentive and Non-Qualified Stock option
            Plan (1997).

         3. To transact such other business as may properly come before the
            meeting or any adjournment thereof.

         The names of  nominees  to the  Board of  Directors,  detail 
information  on the Stock  Option  Plan,  and other  information concerning 
these matters is set forth in the attached Proxy  Statement,  and Exhibit A 
which are part of this Notice of Annual Meeting of Stockholders.
 
         The Board of Directors  have fixed the close of business on May 6, 1997
as the record date for  determining  the  stockholders entitled to receive
notice of and to vote at the Annual Meeting or any adjournment thereof.

         Management  sincerely hopes that you will attend the Annual Meeting.
However,  in order to ensure your  representation at the Annual  Meeting,  you
are  requested  to  promptly  complete,  sign and date the  enclosed  proxy and
return it in the  postage-prepaid envelope  provided  whether  or not you 
expect to attend the  Annual  Meeting  in  person.  The prompt  return of your
proxy will save expenses involved in further  communication.  Your proxy is
revocable and will not affect your right to vote in person in the event you
attend the Annual Meeting.

         The 10K of the  Company  for the  fiscal  year  ended  December  31, 
1996,  accompanies  this  Notice  of Annual  Meeting  of Stockholders.

                                            By order of the Board of Directors
                                            LASER-PACIFIC MEDIA CORPORATION


Hollywood, California                       Robert McClain
May 6, 1997                                 Secretary

                               IMPORTANT
WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING,  PLEASE SIGN AND RETURN THE
ENCLOSED  PROXY CARD AS PROMPTLY AS POSSIBLE IN THE ENCLOSED POSTAGE-PREPAID
ENVELOPE. IF A QUORUM IS NOT REACHED, THE COMPANY WILL HAVE THE ADDED EXPENSE
OF RE-ISSUING THESE PROXY MATERIALS. IF YOU ATTEND THE MEETING AND SO DESIRE,
YOU MAY WITHDRAW YOUR PROXY AND VOTE IN PERSON. THANK YOU FOR ACTING PROMPTLY.

<PAGE>

                                                                     Proxy
Laser Pacific Media Corporation
809 Cahuenga Blvd.
Hollywood, CA  90038
Telephone 213.462.6266

            This Proxy is Solicited on Behalf of the Board of Directors

THE UNDERSIGNED hereby appoints James R. Parks as proxy, with the power to
appoint his substitute, and hereby authorizes him to represent and to vote, as
designated below, all the shares of Common Stock of Laser-Pacific Media
Corporation held on record by the undersigned on May 6, 1997, at the Annual
Meeting of Stockholders to be held on June 11, 1997 or any adjournment thereof.

         1. ELECTION OF DIRECTORS

 FOR all nominees listed below            WITHHOLD AUTHORITY
 (except as marked to the contrary below) to vote for all nominees listed below

(INSTRUCTION: To withhold authority to vote for any individual nominee strike a
line through the nominees name in the list below)
        Emory M. Cohen; Cornelius P. McCarthy; James R. Parks; Ronald Zimmerman

         2. APPROVAL OF 1997 STOCK OPTION PLAN

 FOR approval of 1997 Stock Option Plan   AGAINST approval of 1997 Stock Option
                                            Plan
                                  ABSTAIN

         3. In his discretion, the Proxy is authorized to vote upon such other
            business as may properly come before the meeting.

         This proxy when executed will be voted in the manner directed herein by
         the undersigned stockholder. If no direction is made, this proxy will
         be voted for Proposal 1 and Proposal 2.


         Please sign exactly as name appears below. When shares are held by 
         joint tenants, both should sign. When signing as attorney, as executor,
         administrator, trustee or guardian, please give full title as such.
         If corporation, please sign in full corporate name by President or
         other authorized officer. If a partnership, please sign in partnership
         name by authorized person.[GRAPHIC OMITTED]

 
 






         Dated:____________________, 1997           _________________________
                                                    Signature

      PLEASE MARK, SIGN, DATE AND RETURN THE PROXY  __________________________
      CARD PROMPTLY USING THE ENCLOSED ENVELOPE     Signature, if held jointly




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