SCHULTZ SAV O STORES INC
DEF 14A, 1995-03-27
GROCERY STORES
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                            SCHEDULE 14A INFORMATION
           Proxy Statement Pursuant to Section 14(a) of the Securities
                              Exchange Act of 1934
                              (Amendment No. ____)

   Filed by the Registrant [X]
   Filed by a Party other than the Registrant [  ]

   Check the appropriate box:

   [  ] Preliminary Proxy Statement             [  ] Confidential, for Use of
   [X]  Definitive Proxy Statement                   the Commission Only (as
   [  ] Definitive Additional Materials              permitted by Rule 14a-
   [  ] Soliciting Material Pursuant to Section      6(e)(2))
        240.14a-11(c) or Section 240.14a-12

                           SCHULTZ SAV-O STORES, INC.
                (Name of Registrant as Specified in its Charter)

                         ______________________________
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

   Payment of Filing Fee (Check the appropriate box):

   [X]  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), 14a-6(i)(2)
        or Item 22(a)(2) of Schedule 14A.

   [  ] $500 per each party to the controversy pursuant to Exchange Act Rule
        14a-6(i)(3).

   [  ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-
        11.

        1)  Title of each class of securities to which transaction applies:

        2)  Aggregate number of securities to which transaction applies:

        3)  Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
        filing fee is calculated and state how it was determined):

        4)  Proposed maximum aggregate value of transaction:

        5)  Total fee paid:

   [  ] Fee paid previously with preliminary materials.

   [  ] Check box if any part of the fee is offset as provided by Exchange
        Act Rule 0-11(a)(2) and identify the filing for which the offsetting
        fee was paid previously.  Identify the previous filing by
        registration statement number, or the Form or Schedule and the date
        of its filing.

        1)  Amount Previously Paid:

        2)  Form, Schedule or Registration Statement No.:

        3)  Filing Party:

        4)  Date Filed:
   <PAGE>
                           Schultz Sav-O Stores, Inc.
                               2215 Union Avenue 
                           Sheboygan, Wisconsin 53081 
                         ______________________________

                  NOTICE OF 1995 ANNUAL MEETING OF SHAREHOLDERS
                             TO BE HELD MAY 10, 1995

             TO THE SHAREHOLDERS OF SCHULTZ SAV-O STORES, INC.:  

             NOTICE IS HEREBY GIVEN that the 1995 annual meeting of
   shareholders of Schultz Sav-O Stores, Inc., a Wisconsin corporation
   ("Company"), will be held at the John Michael Kohler Arts Center, 608 New
   York Avenue, Sheboygan, Wisconsin, on Wednesday, May 10, 1995, at 3:00
   p.m., for the following purposes:

             1.   To elect three directors for three-year terms.

             2.   To approve the Schultz Sav-O Stores, Inc. 1995 Equity
                  Incentive Plan.

             3.   To ratify the Board of Directors' selection of the
                  Company's 1995 independent auditors.

             4.   To transact such other business as may properly come before
                  the annual meeting or any adjournments thereof.

             Only holders of record of Common Stock at the close of business
   on March 22, 1995 will be entitled to notice of, and to vote at, the
   annual meeting.

             It is desirable that as many shareholders as possible be
   represented at the meeting, in person or by proxy.  Even if you expect to
   attend the meeting in person, please complete, date, sign and mail the
   accompanying proxy in the enclosed postage paid envelope.  You may revoke
   your proxy at any time before it is actually voted by notice in writing to
   the undersigned or by voting in person at the meeting.  Your attention is
   directed to the attached Proxy Statement and accompanying proxy.

                                 On Behalf of the Board of Directors



                                 John H. Dahly
                                 Executive Vice President,
                                      Treasurer and Secretary
   Sheboygan, Wisconsin
   March 27, 1995

   YOUR VOTE IS IMPORTANT NO MATTER HOW LARGE OR SMALL YOUR HOLDINGS MAY BE. 
   TO ASSURE YOUR REPRESENTATION AT THE MEETING, PLEASE DATE THE ENCLOSED
   PROXY, WHICH IS SOLICITED BY THE BOARD OF DIRECTORS, SIGN EXACTLY AS YOUR
   NAME APPEARS AND RETURN IMMEDIATELY IN THE ENVELOPE PROVIDED.

   <PAGE>
                           Schultz Sav-O Stores, Inc.

                                 _______________

                                 PROXY STATEMENT
                                 _______________

                                       For
                       1995 Annual Meeting of Shareholders
                             To Be Held May 10, 1995

                               GENERAL INFORMATION

             This Proxy Statement and accompanying proxy are being furnished
   to the shareholders of Schultz Sav-O Stores, Inc., a Wisconsin corporation
   ("Company"), beginning on or about March 27, 1995 in connection with the
   solicitation by the Board of Directors of the Company ("Board") of proxies
   for use at the Company's 1995 annual meeting of shareholders to be held at
   the John Michael Kohler Arts Center, 608 New York Avenue, Sheboygan,
   Wisconsin, on Wednesday, May 10, 1995, at 3:00 p.m., and at any
   adjournment thereof ("Meeting"), for the purposes set forth in the
   attached Notice of 1995 Annual Meeting of Shareholders and in this Proxy
   Statement.

             Only record holders of outstanding shares of the Company's
   Common Stock ("Common Stock") as of the close of business on March 22,
   1995 ("Record Date") are entitled to notice of, and to vote at, the
   Meeting.  As of the Record Date, 2,418,789 shares of Common Stock were
   outstanding.  The record holder of each outstanding share of Common Stock
   as of the Record Date is entitled to one vote per share for each proposal
   submitted for shareholder consideration at the Meeting.

             A proxy, in the accompanying form, which is properly executed,
   duly returned to the Company or its authorized representatives or agents
   and not revoked will be voted in accordance with the instructions
   contained therein.  If no specification is indicated on the proxy, the
   shares represented thereby will be voted FOR the Board's three nominees
   for director, FOR approval of the Schultz Sav-O Stores, Inc. 1995 Equity
   Incentive Plan, FOR ratification of the Board's selection of the Company's
   1995 independent auditors and on such other matters which may properly
   come before the Meeting in accordance with the best judgment of the
   individual proxies named in the proxy.  Execution of a proxy given in
   response to this solicitation will not affect a shareholder's right to
   attend the Meeting and to vote in person.  Presence at the Meeting of a
   shareholder who has signed a proxy does not in itself revoke a proxy. 
   Each proxy granted may be revoked by the person giving it at any time
   before its exercise by giving written notice to such effect to the
   Company's Secretary or the Company's authorized representatives or agents
   at the Meeting, by execution and delivery of a subsequent proxy or by
   attendance and voting in person at the Meeting, except as to any matter
   upon which, prior to such revocation, a vote shall have been cast pursuant
   to the authority conferred by such proxy.

                              ELECTION OF DIRECTORS

             Three members of the Board are to be elected at the Meeting for
   three-year terms to expire at the Company's 1998 annual meeting of
   shareholders.  James H. Dickelman, Thomas H. Fox and Bernard S. Kubale are
   the Board's nominees for such directorships.

             It is intended that the persons named as proxies in the
   accompanying proxy will vote FOR the election of the Board's three
   nominees.  If any nominee should become unable to serve as a director
   prior to the Meeting, the shares represented by proxies otherwise voted in
   favor of the Board's three nominees or which do not contain any
   instructions will be voted FOR the election of such other person as the
   Board may recommend.  Under Wisconsin law, directors are elected by a
   plurality of the votes cast by the shares entitled to vote in the
   election, assuming a quorum is present.  For this purpose, "plurality"
   means that the individuals receiving the largest number of votes are
   elected as directors, up to the maximum number of directors to be chosen
   at the election.  Therefore, any shares of Common Stock which are not
   voted on this matter at the Meeting, whether by abstention, broker nonvote
   or otherwise, will have no effect on the election of directors at the
   Meeting.

             Certain information about the Board's nominees and its
   continuing members is set forth below.  Unless otherwise indicated, all
   occupations listed are or were with the Company.

                         THE BOARD RECOMMENDS A VOTE FOR
             JAMES H. DICKELMAN, THOMAS H. FOX AND BERNARD S. KUBALE

   <TABLE>
   <CAPTION>
                                                                                Common Stock
                                                                           Beneficially Owned <F1>
      Name and Age        Current Principal Occupation     Director Since     Shares      Percent

                           Class III - Nominees for Terms to Expire in 1998

    <S>                   <C>                                   <C>           <C>          <C> 
    James H. Dickelman    Chairman of the Board,                1978          91,787       3.7%
         47                 President and Chief
                            Executive Officer

    Thomas H. Fox         Senior Vice President-                1978          49,505       2.0%
         53                 Director of Retail
                            Operations

    Bernard S. Kubale     Partner in the law firm of            1962           1,262         *
         66                  Foley & Lardner

<CAPTION>
                            Class I - Directors Whose Terms Expire in 1996

    <S>                   <C>                                   <C>           <C>          <C> 
    John H. Dahly         Executive Vice President,             1984          40,565       1.7%
         54                 Chief Financial Officer,
                            Treasurer and Secretary

    Martin Crneckiy, Jr.  Executive Vice President and          1989           1,200         *
         49                 Chief Financial Officer of
                            The Vollrath Company
                            (manufacturer of stainless
                            steel and plastic wares and
                            light equipment for the
                            international food service
                            industry)

    R. Bruce Grover       President and Chief Executive         1989           1,000         *
         59                 Officer of Vinyl Plastics,
                            Inc. (manufacturer of solid
                            vinyl floor products, custom
                            extruded sheets and sound
                            barrier materials for
                            automotive applications)

<CAPTION>
                           Class II - Directors Whose Terms Expire in 1997

    <S>                   <C>                                   <C>          <C>          <C> 
    Howard C. Dickelman   Retired; formerly Chairman            1959         153,550       6.3%
         75                 of the Board

    Michael R. Houser     Senior Vice President-                1992          32,635       1.3%
         43                 Director of Marketing and
                            Merchandising

   <FN>
   ____________
   * Less than 1%.

   <F1> Individuals have sole voting and investment power over all shares listed.  Shares owned separately by wives and certain
        adult children are not included and beneficial ownership of such shares is disclaimed, including 22,830 shares owned by a
        revocable trust for the benefit of Howard C. Dickelman's wife, 2,337 shares owned by James H. Dickelman's adult son,
        2,937 shares owned by James H. Dickelman's adult daughter and 492 shares owned by John H. Dahly's wife.  James H.
        Dickelman also disclaims beneficial ownership of the 153,550 and 22,830 shares held by Howard C. Dickelman and his wife,
        respectively, pursuant to separate revocable trusts, over each of which he serves as co-trustee.  Such disclaimed shares
        are not included in James H. Dickelman's share totals set forth above.  The figures include the following shares
        allocated to the accounts of certain directors (who are also officers) in the Schultz Sav-O Stores Retirement Savings
        Plan ("Retirement Savings Plan") as of December 31, 1994, over which such individuals retain sole investment power and
        shared voting power, as described under "Principal Shareholders":  James H. Dickelman, 31,626; John H. Dahly, 6,870;
        Michael R. Houser, 9,153; and Thomas H. Fox, 28,575.  The figures also include the following shares issuable under stock
        options exercisable within 60 days of the Record Date:  James H. Dickelman, 42,800; John H. Dahly, 27,317; Michael R.
        Houser, 20,967; and Thomas H. Fox, 19,300.  See "Executive Compensation--Stock Options."
   </TABLE>

             During the last five years, all directors have held the same or
   a similar position with the Company or other employer as described in the
   table above.  James H. Dickelman is the son of Howard C. Dickelman.

             Bernard S. Kubale retired as the Chairman and Chief Executive
   Officer of Foley & Lardner as of January 31, 1994.  He currently serves as
   a director of Banta Corporation (printing and graphic arts) and
   Consolidated Papers, Inc. (manufacturer of coated printing papers).  

             During 1994, the Board held eight meetings.  The Board has an
   Audit Committee consisting of Bernard S. Kubale (Chairman), Martin
   Crneckiy, Jr., R. Bruce Grover and Howard C. Dickelman.  In 1994, the
   Audit Committee met twice.  The principal functions of the Audit Committee
   are to meet with the Company's independent auditors to review the scope
   and results of their audit; to review the adequacy of the financial and
   accounting control mechanisms used by the Company; and to approve the
   performance of any nonaudit professional services by the Company's
   independent auditors.  The Board also has a Compensation and Stock Option
   Committee consisting of Bernard S. Kubale (Chairman), Martin Crneckiy,
   Jr., R. Bruce Grover and Howard C. Dickelman.  The principal functions of
   the Compensation and Stock Option Committee, which met seven times in
   1994, are to evaluate and establish compensation and benefit levels for
   the Company's officers, including administering the Company's stock option
   plans.  The Board's Nominating Committee recommends criteria for selection
   to the Board, helps determine potential Board candidates and reviews Board
   compensation policies.  Members of the Nominating Committee include James
   H. Dickelman (Chairman), John H. Dahly, Bernard S. Kubale, R. Bruce
   Grover, Martin Crneckiy, Jr. and Howard C. Dickelman.  The Nominating
   Committee did not meet in 1994, but did meet once in January 1995. 
   Written shareholder recommendations for director candidates, including
   appropriate background information, will be kept on file by the Company
   and considered by the Nominating Committee.


                             PRINCIPAL SHAREHOLDERS

             The following table sets forth certain information as of the
   Record Date regarding the beneficial ownership of Common Stock held by (i)
   each person or entity known to the Company who beneficially owned 5% or
   more of the Common Stock; (ii) each executive officer of the Company who
   is named in the Summary Compensation Table set forth below under
   "Executive Compensation--Summary Compensation Information;" and (iii) all
   current directors and executive officers of the Company as a group. 
   Except as otherwise indicated, all shares listed are owned with sole
   voting and investment power.

         Name of Shareholder or Group        Shares       Percent

   Schultz Sav-O Stores Retirement
      Savings Plan(1)                         462,022      19.1%
   Neuberger & Berman (2)                     233,200       9.6%
   Delaware Management Company, Inc.(3)       206,200       8.5%
   Howard C. Dickelman (4)                    153,550       6.3%
   Dimensional Fund Advisors Inc.(5)          129,500       5.4%
   James H. Dickelman (6)                      91,787       3.7%
   John H. Dahly (6)                           40,565       1.7%
   Michael R. Houser (6)                       32,635       1.3%
   All directors and executive officers
     as a group (15 persons) (7)              489,578      19.0%
   ____________

   (1)  The share amount listed is derived from the amended Schedule 13G
        dated as of January 28, 1995 filed with the Securities and Exchange
        Commission ("SEC") and the Company.  The listed shares were held by
        Marshall & Ilsley Trust Company ("M&I"), as trustee for the
        Retirement Savings Plan.  A Plan Administrative Committee, consisting
        of James H. Dickelman, John H. Dahly, Thomas H. Fox, Armand C. Go and
        Daniel L. Weigel, administers the Retirement Savings Plan and shares
        voting power for the shares listed with the participants in the
        Retirement Savings Plan in that the Committee is entitled to vote all
        shares for which no voting instructions are received from
        participants.  The Retirement Savings Plan participants have
        investment power over the listed shares held by the Retirement
        Savings Plan which are allocated to their accounts.  The address of
        M&I is 1000 North Water Street, Milwaukee, Wisconsin 53202.  The
        address for the individual members of the Committee is c/o Schultz
        Sav-O Stores, Inc., 2215 Union Avenue, Sheboygan, Wisconsin 53081. 
        See "Executive Compensation -- Report on Executive Compensation."

   (2)  The share amount listed is from the Schedule 13G dated as of February
        10, 1995 filed with the SEC and the Company.  The address of
        Neuberger & Berman is 605 Third Avenue, New York, New York  10158-
        3698. 

   (3)  The share amount listed is from the Schedule 13G dated as of January
        31, 1995 filed with the SEC and the Company.  The address of Delaware
        Management Company, Inc. is 1818 Market Street, Philadelphia,
        Pennsylvania  19103.  

   (4)  The address for Mr. Dickelman is c/o Schultz Sav-O Stores, Inc., 2215
        Union Avenue, Sheboygan, Wisconsin 53081.  The share amount listed
        for Mr. Dickelman has been derived from his amended Schedule 13G
        dated as of January 29, 1995 filed with the SEC and the Company.  See
        footnote (1) to the table set forth under "Election of Directors."

   (5)  The share amount listed is from the Schedule 13G dated as of January
        31, 1995 filed with the SEC and the Company.  The address of
        Dimensional Fund Advisors Inc. is 1299 Ocean Avenue, 11th Floor,
        Santa Monica, California  90401.  

   (6)  See footnote (1) to the table set forth under "Election of Directors"
        for certain additional information concerning the beneficial
        ownership of Common Stock by James H. Dickelman, John H. Dahly and
        Michael R. Houser, respectively.

   (7)  The share amount listed includes 160,367 shares issuable under stock
        options exercisable within 60 days of the Record Date and 137,191
        shares beneficially held by current directors and executive officers
        in the Retirement Savings Plan, but excludes 28,596 shares as to
        which beneficial ownership is disclaimed by certain of such
        individuals.  See footnote (1) to the table set forth under "Election
        of Directors" and footnote (1) above for additional information.

                             EXECUTIVE COMPENSATION

   Report on Executive Compensation

             The Compensation and Stock Option Committee of the Board
   ("Committee") evaluates and establishes the compensation of the Company's
   executive officers.  The Committee's executive compensation policies and
   practices generally reflect the Company's efforts to attract, motivate and
   retain the Company's executive officers by providing a total compensation
   package based on corporate and personal performance and which is
   competitive within the Company's industry.  Executive officers'
   compensation has historically been comprised of salary, stock option
   grants and corporate contributions to the Company's profit sharing plan. 
   Effective beginning in 1995, the Committee has adopted an Officer Annual
   Incentive Plan ("Incentive Plan") intended to motivate high achievement of
   annual corporate financial performance goals for the economic benefit of
   all shareholders by rewarding executive officers individually and as a
   team for the achievement of such goals.  The Incentive Plan provides for
   the establishment of a variable bonus pool based on the Company's
   achievement of certain specified levels of economic value added.  For
   purposes of the Incentive Plan, economic value added will be determined by
   calculating the difference between the Company's annual net earnings after
   tax and a pre-established target threshold investment return based on the
   Company's weighted average cost of capital.  Ten percent of the resulting
   economic value added for the year will be placed in the incentive pool,
   together with 5% of any increase in the current year's economic value
   added over the prior year's economic value added.  The resultant total
   incentive pool will then be distributed 50% to all executive officers pro
   rata according to relative salary levels and 50% based on each officer's
   relative achievement of pre-established individual and group performance
   goals.  If the Incentive Plan would have been in effect for 1994, a total
   bonus pool of approximately $107,200 would have been established.  

             The Committee adjusts each executive officer's salary, including
   the salary of James H. Dickelman, the Chairman of the Board, President and
   Chief Executive Officer of the Company, at the end of each fiscal year for
   the forthcoming fiscal year.  Although the Committee does not set specific
   objective performance criteria upon which it bases its salary adjustment
   decisions, the Committee analyzes and evaluates the Company's relative
   sales, earnings, return on sales, cost and expense levels, and balance
   sheet strength for the year then ending compared to the Company's
   historical results, as well as to the current trends and results within
   the Company's industry.  Based on such analysis and evaluation, the
   Committee subjectively determines Mr. Dickelman's and the other
   executives' salaries, in conjunction with the other elements of each such
   executive's compensation package, to fall generally within a range of 15%
   of the estimated market values of the average salaries and compensation
   packages of similarly situated executives at other generally comparable
   food wholesalers and retailers, including several companies included in
   the Company's stock performance peer group index.  Variations within or
   outside of that range for each officer are based on the Committee's
   evaluation of the Company's and the individual's relative performance and
   achievements for the past year.  For executive officers other than Mr.
   Dickelman, the Committee considers the compensation recommendations of Mr.
   Dickelman.  In establishing salary levels for 1995, including Mr.
   Dickelman's, the Committee considered specifically that the Company
   surpassed its announced goal of achieving after-tax earnings of 1.2% on
   sales for 1994.  Also, the Committee noted the reductions in 1994 expense
   levels resulting from the Company's continued successful strategy of
   converting corporate stores into franchise units and emphasizing wholesale
   over retail sales.  

             Stock option grants to executive officers are generally made
   annually each January by the Committee and are based principally on the
   executive officer's relative position at the Company, his existing and
   anticipated ability to directly impact corporate performance,
   compensation, seniority, grants made in the past, options held and stock
   ownership.  Each executive officer's individual initiatives and
   achievements within the Company over the prior year also affect the level
   of such officer's option grants.  The Company's 1990 Stock Option Plan,
   and the proposed 1995 Equity Incentive Plan, are intended to promote the
   best interests of the Company and its shareholders by providing key
   employees with the opportunity to acquire, or increase their, ownership
   interests in the Company and thereby develop a stronger incentive to put
   forth maximum effort for the continued success and growth of the Company. 
   Options have historically been granted at 100% of the Common Stock's fair
   market value on the date of grant, have a term of not to exceed seven
   years and vest in increments of one-third on each of the first, second and
   third anniversaries of the grant date.  Since the economic value of stock
   options is inherently dependent upon the level of future price
   appreciation of the underlying Common Stock, stock options granted by the
   Committee will only provide executive officers with value to the extent
   the price of the Common Stock increases above the option exercise price on
   the grant date.  Thus, the Committee believes that stock option grants
   help better align the economic interests of the Company's management with
   its shareholders.  If the proposed 1995 Equity Incentive Plan is approved
   by shareholders at the Meeting, the Committee will have additional
   flexibility to grant other types of equity-based incentive awards
   (including stock appreciation rights, restricted stock and performance
   shares) in addition to stock options.  See "1995 Equity Incentive Plan." 
   However, the Committee continued its historical practice of granting stock
   options at its January 1995 meeting.  Such options were granted on terms
   substantially identical to past practice.

             The Retirement Savings Plan is a qualified profit sharing plan
   which provides for supplemental income at retirement for all salaried
   employees of the Company who meet the service requirement (generally, one
   complete calendar year of service with the Company).  The retirement
   benefits provided by the Retirement Savings Plan for each participant are
   based upon the value of the participant's account balance at retirement. 
   The Retirement Savings Plan requires the Company to make an annual basic
   contribution which, when added to forfeitures for the year, is equal to 5%
   of the participant's salary for the year, plus an additional aggregate
   discretionary contribution as determined by the Board based on corporate
   performance and other factors.  Basic contributions are allocated to each
   participant's account on the basis of the participant's eligible total
   compensation compared to the compensation of all participants for such
   year.  Discretionary contributions are allocated in the same way, except
   that Company contributions to Social Security benefits are taken into
   account in determining allocations of discretionary contributions.  The
   Company's discretionary contribution to the Retirement Savings Plan in
   1994 was approximately 4.2% of each participant's eligible compensation. 
   Effective as of January 1, 1995, the Retirement Savings Plan permits
   pretax employee contributions pursuant to Internal Revenue Code Section
   401(k).  The Company provides a 25% matching contribution on pretax
   employee contributions up to 4% of pay.  Most of the Company's executive
   officers (including all of the named executive officers set forth below)
   have typically invested all, or a substantial portion, of their annual
   Retirement Savings Plan allocations in shares of Common Stock.  At the end
   of fiscal 1994, the Company's 11 executive officers as a group held
   137,191 shares, or 5.7%, of the total outstanding Common Stock on the
   Record Date, in their  accounts under the Retirement Savings Plan.  See
   "Principal Shareholders." 

             Effective beginning in 1994, the Company implemented the
   Executive Benefit Restoration Plan, an unfunded supplemental benefit
   pension plan intended to provide benefits otherwise denied to participants
   under the Retirement Savings Plan by reason of limitations imposed by the
   Internal Revenue Code.  The Executive Benefit Restoration Plan provides
   benefit accruals on pay in excess of the amount able to be recognized by
   the Retirement Savings Plan ("excess compensation") equivalent to the rate
   of Company basic and discretionary contributions made under the Retirement
   Savings Plan for the year.  Participants with excess compensation are also
   permitted to voluntarily defer compensation, and receive Company matching
   contributions, in amounts equivalent to the rates of deferral and matching
   available to them under the Retirement Savings Plan.

             Given the levels of compensation and benefits provided currently
   to the named executive officers, the Committee does not believe it is
   necessary to conform or adjust its compensation policies, plans or
   practices to comply with the $1 million executive compensation
   deductibility cap imposed by Internal Revenue Code Section 162(m).

             By the Compensation and Stock Option Committee:

              Bernard S. Kubale, Chairman     Martin Crneckiy, Jr.
                   Howard C. Dickelman           R. Bruce Grover

   Summary Compensation Information

             The following table sets forth certain information concerning
   compensation paid by the Company for its last three fiscal years to the
   Company's Chief Executive Officer and the other executive officers of the
   Company who earned over $100,000 in fiscal 1994.  The persons named in the
   table below are hereinafter sometimes referred to as the "named executive
   officers."

   <TABLE>

                           Summary Compensation Table

   <CAPTION>
                                                                          Stock Option
         Name and Principal       Fiscal    Annual       Other Annual      Grants<F2>         All Other
              Position             Year     Salary     Compensation<F1>      (shares)     Compensation<F3>

    <S>                            <C>     <C>             <C>               <C>               <C>
    James H. Dickelman             1994    $205,000        $19,344           12,000            $26,661
       Chairman of the Board,
       President and Chief         1993    $180,000           0               9,000            $23,320
       Executive Officer
                                   1992    $183,200           0               9,000            $22,307

    John H. Dahly                  1994    $117,000        $13,003            5,600            $14,303
       Executive Vice President,
       Chief Financial Officer,    1993    $111,115           0               5,500            $13,139
       Treasurer and Secretary
                                   1992    $106,850           0               5,500            $11,697

    Michael R. Houser              1994    $112,000         $6,929            5,300            $13,544
       Senior Vice President-
       Director of Marketing and   1993    $105,097           0               5,250            $12,250
       Merchandising
                                   1992    $101,575           0               4,500            $10,959

   <FN>
   __________________

   <F1>      Amounts set forth under this column represent payments by the Company of a tax offset bonus on the exercise of stock
             options by each named executive officer.  See footnote (1) to the table set forth under "Stock Options--Option
             Grants in 1994 Fiscal Year" below for additional information.

   <F2>      Granted at 100% fair market value on the date of grant under the Company's 1990 Stock Option Plan.  See footnote (1)
             to the table set forth under "Stock Options--Option Grants in 1994 Fiscal Year" below for additional information.

   <F3>      For all of the named executive officers other than Mr. Dickelman, amounts set forth under this column represent
             solely Company contributions to its Retirement Savings Plan for the account of each named executive officer.  For
             Mr. Dickelman, the amounts include benefit accruals under the Company's Executive Benefit Restoration Plan and
             Company contributions to the Retirement Savings Plan.  In 1994, Mr. Dickelman received a benefit accrual of $7,370
             under the Company's Executive Benefit Restoration Plan and $19,291 of Company contributions to the Retirement
             Savings Plan.  See "Severance and Change in Control Arrangements" below with respect to certain severance
             arrangements between the Company and the named executive officers in the event of a "change in control" of the
             Company.
   </TABLE>

   Stock Options

             The following table sets forth information concerning the grant
   of stock options under the Company's 1990 Stock Option Plan during fiscal
   1994 to the named executive officers.

   <TABLE>
                        Option Grants in 1994 Fiscal Year

   <CAPTION>
                                              Percentage of
                                              Total Options
                                 Shares      Granted to All                                  
                               Underlying     Employees in       Exercise                      Grant Date
                                Options        1994 Fiscal      Price<F2>                       Present   
               Name           Granted<F1>         Year         (per share)   Expiration Date    Value<F3>

    <S>                          <C>                <C>           <C>       <C>                 <C>
    James H. Dickelman           12,000             25.6%         $15.25    January 28, 2001    $59,880
    John H. Dahly                 5,600             12.0%         $15.25    January 28, 2001    $27,944
    Michael R. Houser             5,300             11.3%         $15.25    January 28, 2001    $26,447
   <FN>
   ______________________

   <F1> The options reflected in the table are nonqualified stock options under the Internal Revenue Code and were granted on
        January 28, 1994.  The exercise price of each option granted was equal to 100% of the fair market value of the Common
        Stock on the date of grant, as determined by the Committee.  The options granted vest in increments of one-third on each
        of the first, second and third anniversaries of the grant date; provided, however, that no options may be exercised more
        than seven years after the date of grant.  The options are subject to early vesting in the event of the optionee's
        death, disability or retirement after reaching age 65.  Upon a "change in control" of the Company (as defined in the
        1990 Stock Option Plan), all options then outstanding will become immediately exercisable in full for the remainder of
        their term and each optionee will have the right for a period of 30 days to require the Company to purchase his
        outstanding options for cash at the aggregate "acceleration price" for all shares of Common Stock then subject to such
        options, provided that at least six months has elapsed since the grant date.  A tax offset bonus may, in the discretion
        of the Committee, be granted in conjunction with all or any part of any nonqualified option granted under the 1990 Stock
        Option Plan, either at the time of the grant of such option or at any time during the term of the option.  Such a bonus
        would entitle an optionee to receive from the Company a cash payment for purposes of offsetting such optionee's income
        tax liability as a result of exercising the nonqualified option and receiving the cash bonus.  No tax offset bonuses
        were initially provided in connection with the named executive officers' grants above.

   <F2> The exercise price of options may be paid in cash, by delivering previously issued shares of Common Stock or any
        combination thereof.

   <F3> The option values presented are based on the Black-Scholes option pricing model adapted for use in valuing stock
        options.  The actual value, if any, that an optionee may realize upon exercise will depend on the excess of the market
        price of the Common Stock over the option exercise price on the date the option is exercised.  There is no assurance
        that the actual value realized by an optionee upon the exercise of an option will be at or near the value estimated
        under the Black-Scholes model.  The estimated values under the Black-Scholes model are based on arbitrary assumptions as
        to variables such as interest rates, stock price volatility and future dividend yield, including the following:  (a) an
        assumed United States Treasury bond rate of 6.5%; (b) stock price volatility of 16.9% (based on 36-month stock price
        history ending January 31, 1994); and (c) a current dividend yield of 1.0%.
   </TABLE>


             The following table sets forth certain information with respect
   to the named executive officers concerning their exercise of stock options
   during the 1994 fiscal year and the value of their unexercised stock
   options held as of the end of fiscal 1994.

   <TABLE>
               Aggregated Option 1994 Fiscal Year-End Value Table
   <CAPTION>
                          Number of 
                            Shares                          Number of Shares            Value of Unexercised In-
                           Acquired                     Underlying Options at End       the-Money Options at End
                             Upon          Value            of Fiscal 1994                 of Fiscal 19941    
            Name           Exercise     Realized<F1>   Exercisable   Unexercisable    Exercisable    Unexercisable
    <S>                      <C>         <C>             <C>           <C>             <C>            <C>
    James H. Dickelman       5,400       $49,950         39,700        21,000          $227,651       $109,500

    John H. Dahly            3,900       $36,075         26,605        11,133          $149,969        $59,756

    Michael R. Houser        2,100       $19,425         19,400        10,300          $110,663        $54,900

    <FN>
    _______________

    <F1> The dollar values were calculated by determining the difference between the fair market value of
         the underlying shares of Common Stock and the various applicable exercise prices of the named
         executive officers' outstanding options at exercise or the end of fiscal 1994, respectively.
    </TABLE>

   Director Compensation

             Directors, other than directors who are Company employees or who
   receive legal fees for their attendance at Board meetings, are paid an
   annual retainer of $5,000 plus $300 for each attended Board meeting and
   committee meeting not held in conjunction with Board meetings.

   Severance and Change in Control Arrangements

             The Company has severance agreements with the named executive
   officers which provide that, following a "change of control" of the
   Company (as defined in the severance agreements), such executive officer
   will be employed for three years in the same position, performing
   equivalent duties, and at the same location as in effect immediately prior
   to the change of control.  During the employment period, the officer is
   entitled to receive a salary based upon his compensation rate in effect at
   the date of change of control (subject to increase by the Committee) and
   to be included in the Company's benefit plans available to employees of
   comparable status.  If during the employment period the officer's
   employment is terminated by the Company, other than for "cause" (as
   defined in the severance agreements) or the officer's disability, or the
   officer's duties are changed substantially without his written consent and
   the officer terminates his employment as a result, the officer is entitled
   to receive a lump sum payment equal to the officer's base salary for the
   greater of the remainder of the employment period or one year, plus the
   actuarially determined present value of the benefit accruals that would
   have been made through the end of the employment period under the
   Company's retirement plans applicable to the officer.  The officer and his
   eligible dependents are also entitled to coverage under the Company's
   medical benefit plans through the end of the employment period.

             Additionally, as described in footnote (1) to the table under
   "Option Grants in 1994 Fiscal Year," upon a "change in control" of the
   Company, stock options granted to the named executive officers will become
   fully exercisable and the optionee will then have the right to require the
   Company to purchase his outstanding options for cash at the aggregate
   "acceleration price" for all shares of Common Stock subject to such
   options.

   Compensation and Stock Option Committee Interlocks and Insider
   Participation

             Howard C. Dickelman, a retired former executive officer of the
   Company, and Bernard S. Kubale, a partner in the law firm which serves as
   the Company's general counsel, have both been members of the Committee for
   many years.  

                          STOCK PERFORMANCE INFORMATION

             Set forth below is a line graph comparing the quarterly
   percentage change during the last five years in the Company's cumulative
   total shareholder return on the Common Stock, compared to the cumulative
   total return of companies included within The Wilshire 5000 Index and
   companies in a peer group of food retailers and wholesalers selected in
   good faith by the Company.  The companies comprising the peer group index
   include:  Arden Group, Inc., Delchamps, Inc., Marsh Supermarkets, Inc.,
   Nash Finch Co., Rich Food Holdings, Inc., Seaway Food Town, Inc., Super
   Food Services, Inc. and Super Rite Corp.  The shareholder returns of each
   of these companies have been weighted based on each such company's
   relative market capitalization as of the beginning of each period.

                               [PERFORMANCE GRAPH]

   <TABLE>
   <CAPTION>

                         12/31/89  12/31/90  12/31/91  12/31/92  12/31/93   12/31/94
    <S>                     <C>       <C>       <C>       <C>       <C>       <C>
    Wilshire 5000 Index     100       94        126       137       153       153
    Company Index           100       72         80        83        97       123
    Peer Group Index        100       88         99       122       201       187
   </TABLE>

                           1995 EQUITY INCENTIVE PLAN

   General

             The purpose of the 1995 Equity Incentive Plan (the "1995 Plan")
   is to promote the best interests of the Company and its shareholders by
   providing key employees of the Company with an opportunity to acquire, or
   increase their, proprietary interest in the Company.  It is intended that
   the 1995 Plan will promote continuity of management and increased
   incentive and personal interest in the welfare of the Company by those key
   employees who are primarily responsible for shaping or carrying out the
   long-range plans of the Company and securing the Company's continued
   growth and financial success.

             The Company currently has in effect the 1990 Stock Option Plan. 
   As of the Record Date, a total of 994 shares of Common Stock remained
   available for the granting of additional options under the 1990 Stock
   Option Plan.  To allow for additional equity-based compensation awards to
   be made by the Company, the 1995 Plan was adopted by the Board on December
   20, 1994 with an effective date of January 30, 1995, subject to approval
   by the shareholders at the Meeting.

             The following summary description of the 1995 Plan is qualified
   in its entirety by reference to the full text of the 1995 Plan which is
   attached to this Proxy Statement as Appendix A.

   Administration

             The 1995 Plan is required to be administered by the Compensation
   and Stock Option Committee ("Committee"), provided the Committee continues
   to consist of not less than two directors who are "disinterested persons"
   within the meaning of Rule 16b-3 under the Securities Exchange Act of 1934
   (the "Exchange Act").  Among other functions, the Committee has the
   authority to establish rules for the administration of the 1995 Plan; to
   select the key employees of the Company to whom awards will be granted; to
   determine the types of awards to be granted to key employees and the
   number of shares covered by such awards; to set the terms and conditions
   of such awards; and to cancel, suspend and amend awards granted to key
   employees to the extent authorized under the 1995 Plan.  The Committee may
   also determine whether the payment of any proceeds of any award shall or
   may be deferred by a key employee participating in the 1995 Plan.  Except
   as otherwise provided in the 1995 Plan, determinations and interpretations
   with respect thereto and any award agreements thereunder will be in the
   sole discretion of the Committee, whose determination and interpretations
   will be binding on all parties.  Any key employee of the Company,
   including any executive officer or employee-director of the Company who is
   not a member of the Committee, is eligible to receive awards under the
   1995 Plan.

   Awards Under the 1995 Plan; Available Shares

             The 1995 Plan authorizes the granting to key employees of:  (a)
   stock options, which may be either incentive stock options ("ISOs")
   meeting the requirements of Section 422 of the Internal Revenue Code (the
   "Code") or nonqualified stock options; (b) stock appreciation rights
   ("SARs"); (c) restricted stock; and (d) performance shares.  The 1995 Plan
   provides that up to a total of 250,000 shares of Common Stock (subject to
   adjustment as described below) will be available for the granting of
   awards thereunder.  If any shares subject to awards granted under the 1995
   Plan, or to which any award relates, are forfeited or if an award
   otherwise terminates, expires or is canceled prior to the delivery of all
   of the shares or other consideration issuable or payable pursuant to the
   award, such shares (assuming the holder of the award did not receive
   dividends on the shares or exercise other indicia of ownership) will be
   available for the granting of new awards under the 1995 Plan.  Any shares
   delivered pursuant to an award may be either authorized and unissued
   shares of Common Stock or treasury shares held by the Company.

   Terms of Awards

             Options.  The exercise price per share of Common Stock subject
   to an option granted under the 1995 Plan will be determined by the
   Committee, provided that the exercise price may not be less than 100% of
   the fair market value of a share of Common Stock on the date of grant. 
   The term of an option granted under the 1995 Plan will be as determined by
   the Committee, provided that the term of an Option may not exceed seven
   years.  Options granted under the 1995 Plan will become exercisable in
   such manner and within such period or periods and in such installments or
   otherwise as determined by the Committee.  Options will be exercised by
   payment in full of the exercise price, either in cash or in whole or in
   part by tendering shares of Common Stock or other consideration having a
   fair market value on the date of exercise equal to the option exercise
   price.  All ISOs granted under the 1995 Plan will also be required to
   comply with all other terms of Section 422 of the Code.

             SARs.  An SAR granted under the 1995 Plan will confer on the
   holder a right to receive, upon exercise thereof, the excess of (a) the
   fair market value of one share of Common Stock on the date of exercise
   over (b) the grant price of the SAR as specified by the Committee.  The
   grant price of an SAR under the 1995 Plan will not be less than the fair
   market value of a share of Common Stock on the date of grant.  The grant
   price, term, methods of exercise, methods of settlement (including whether
   the holder of an SAR will be paid in cash, shares of Common Stock or other
   consideration) and any other terms and conditions of any SAR granted under
   the 1995 Plan will be determined by the Committee.

             Restricted Stock.  Shares of restricted Common Stock granted to
   key employees under the 1995 Plan will be subject to such restrictions as
   the Committee may impose, including any limitation on the right to vote
   such shares or receive dividends thereon.  The restrictions imposed on the
   shares may lapse separately or in combination at such time or times, or in
   such installments or otherwise, as the Committee may deem appropriate. 
   The number of shares of Common Stock which may be granted to key employees
   as restricted stock shall not exceed 25,000 shares (subject to adjustment
   as described below).  Except as otherwise determined by the Committee,
   upon termination of a key employee's employment for any reason during the
   applicable restriction period, all shares of restricted stock still
   subject to restriction will be subject to forfeiture by the key employee. 
   Under the 1995 Plan, the Committee will have the authority at its
   discretion to waive in whole or in part any or all remaining restrictions
   with respect to shares of restricted stock granted to a key employee.

             Performance Shares.  The 1995 Plan also provides for the
   granting of performance shares to key employees.  The Committee will
   determine the applicable performance period, the performance goal or goals
   to be achieved during any performance period, the proportion of payments,
   if any, to be made for performance between the minimum and full
   performance levels, the restrictions applicable to shares of restricted
   stock received upon payment of performance shares if payment is made in
   such manner, and any other terms, conditions and rights relating to the
   grant of performance shares.  Performance goals established by the
   Committee under the 1995 Plan may be based on one or more measures such as
   return on shareholders' equity, earnings or such other standard or
   standards deemed relevant by the Committee, measured internally or
   relative to other organizations and before or after extraordinary items. 
   Payment on performance shares held by key employees will be made in shares
   of Common Stock (which, at the discretion of the Committee, may be shares
   of restricted stock) equal to the number of performance shares payable. 
   The Committee may provide that, during a performance period, key employees
   will be paid cash amounts, with respect to each performance share held by
   such key employees, equal to the cash dividend paid on a share of Common
   Stock.  Participating key employees shall have no voting rights with
   respect to performance shares held by them.

             The Committee may at any time adjust performance goals (up or
   down) in minimum or full performance levels (and any intermediate levels
   in proportion of payments related thereto), adjust the manner in which
   performance goals are measured, or shorten any performance period or waive
   in whole or part any or all remaining restrictions with respect to shares
   of restricted stock issued in payment of performance shares, if the
   Committee determines that economic, competitive or other conditions,
   changes in generally accepted accounting principles, changes in the
   Company's accounting policies, acquisitions or dispositions by the
   Company, or the occurrence of other unusual events so warrant.

   Adjustments

             If any dividend or other distribution, recapitalization, stock
   split, reverse stock split, reorganization, merger, consolidation, split-
   up, spin-off, combination, repurchase or exchange of shares of Common
   Stock subject to the 1995 Plan and other securities of the Company,
   issuance of warrants or other rights to purchase shares of Common Stock
   subject to the 1995 Plan and other securities of the Company, or other
   similar corporate transaction or event affects the shares so that an
   adjustment is appropriate in order to prevent dilution or enlargement of
   the benefits or potential benefits intended to be made available under the
   1995 Plan, then the Committee will generally have the authority to, in
   such manner as it deems equitable, adjust (a) the number and type of
   shares of Common Stock subject to the 1995 Plan and which thereafter may
   be made the subject of awards; (b) the number and type of shares of Common
   Stock subject to outstanding awards; and (c) the grant, purchase or
   exercise price with respect to any award, or may make provision for a cash
   payment to the holder of an outstanding award.  

   Limits on Transferability

             No award granted under the 1995 Plan may be assigned, sold,
   transferred or encumbered by any participant, otherwise than by will, by
   designation of a beneficiary, or by the laws of descent and distribution. 
   Each award will be exercisable during the participant's lifetime only by
   such participant or, if permissible under applicable law, by the
   participant's guardian or legal representative.  The 1995 Plan also
   imposes several other restrictions on transferability and exercisability
   on awards granted thereunder to ensure compliance with Rule 16b-3 under
   the Exchange Act.

   Amendment and Termination

             The Board may amend, suspend or terminate the 1995 Plan at any
   time, except that shareholder approval of any amendment to the 1995 Plan
   must first be obtained if otherwise required by:  (a) the rules or
   regulations under Section 16 of the Exchange Act; (b) the Code or any
   rules thereunder; or (c) the quotation or listing requirements of the
   Nasdaq National Market or any principal securities exchange or market on
   which the Common Stock is then traded.  Termination of the 1995 Plan shall
   not affect the rights of key employees with respect to awards previously
   granted to them, and all unexpired awards shall continue in force after
   termination except as they may lapse or be terminated by their own terms
   and conditions.  No award may be granted under the 1995 Plan after the
   fifth anniversary of its effective date.  The term of awards granted on or
   prior to such fifth anniversary date, unless otherwise expressly provided,
   may extend beyond such date.

   Withholding

             Not later than the date as of which an amount first becomes
   includible in the gross income of a key employee for federal income tax
   purposes with respect to any award under the 1995 Plan, the key employee
   will be required to pay to the Company, or make arrangements satisfactory
   to the Company regarding the payment of, any federal, state, local or
   foreign taxes of any kind required by law to be withheld with respect to
   such amount.  Unless otherwise determined by the Committee, withholding
   obligations arising with respect to awards under the 1995 Plan may be
   settled with shares of Common Stock except that the key employee may not
   settle such obligations with shares of Common Stock that are part of, or
   are received upon exercise of, the award that gives rise to the
   withholding requirement.  The obligations of the Company under the 1995
   Plan are conditional on such payment or arrangements, and the Company and
   any affiliate will, to the extent permitted by law, have the right to
   deduct any such taxes from any payment otherwise due to the key employee. 
   The Committee may establish such procedures as it deems appropriate for
   the settling of withholding obligations with shares of Common Stock.

   Certain Federal Income Tax Consequences

             Stock Options.  The grant of a stock option under the 1995 Plan
   will create no income tax consequences to the key employee or the Company. 
   A key employee who is granted a nonqualified stock option will generally
   recognize ordinary income at the time of exercise in an amount equal to
   the excess of the fair market value of the Common Stock at such time over
   the exercise price.  The Company will be entitled to a deduction in the
   same amount and at the same time as ordinary income is recognized by the
   key employee.  A subsequent disposition of the Common Stock will give rise
   to capital gain or loss to the extent the amount realized from the sale
   differs from the tax basis, i.e., the fair market value of the Common
   Stock on the date of exercise.  This capital gain or loss will be a long-
   term capital gain or loss if the Common Stock had been held for more than
   one year from the date of exercise.

             In general, a key employee will recognize no income or gain as a
   result of exercise (except that the alternative minimum tax may apply). 
   Except as described below, any gain or loss realized by the key employee
   on the disposition of the Common Stock acquired pursuant to the exercise
   of an ISO will be treated as a long-term capital gain or loss.  No
   deduction will be allowed to the Company.  If the key employee fails to
   hold the shares of Common Stock acquired pursuant to the exercise of an
   ISO for at least two years from the date of grant and one year from the
   date of exercise, the key employee will recognize ordinary income at the
   time of the disposition equal to the lesser of (a) the gain realized on
   the disposition or (b) the excess of the fair market value of the shares
   of Common Stock on the date of exercise over the exercise price.  The
   Company will be entitled to a deduction in the same amount and at the same
   time as ordinary income is recognized by the key employee.  Any additional
   gain realized by the key employee over the fair market value at the time
   of exercise will be treated as a capital gain.  This capital gain will be
   a long-term capital gain if the Common Stock had been held for more than
   one year from the date of exercise.

             Stock Appreciation Rights.  The grant of an SAR will create no
   income tax consequences for the key employee or the Company.  Upon
   exercise of an SAR, the key employee will recognize ordinary income equal
   to the amount of any cash and the fair market value of any shares of
   Common Stock or other property received, except that if the key employee
   receives an option, shares of restricted stock or performance shares upon
   exercise of an SAR, recognition of income may be deferred in accordance
   with the rules applicable to such other awards.  The Company will be
   entitled to a deduction in the same amount and at the same time as income
   is recognized by the key employee.

             Restricted Stock.  A key employee will not recognize income upon
   the award of restricted stock under the 1995 Plan unless the election
   described below is made.  However, an individual who has not made such an
   election will recognize ordinary income at the end of the applicable
   restriction period in an amount equal to the fair market value of the
   restricted stock at such time.  The Company will be entitled to a
   corresponding deduction in the same amount and at the same time as the key
   employee recognizes income.  Any otherwise taxable disposition of the
   restricted stock after the end of the applicable restriction period will
   result in capital gain or loss (long-term or short-term depending on the
   length of time the restricted stock is held after the end of the
   applicable restriction period).  Dividends paid in cash and received by a
   key employee prior to the end of the applicable restriction period will
   constitute ordinary income to the key employee in the year paid.  The
   Company will be entitled to a corresponding deduction for such dividends. 
   Any dividends paid in stock will be treated as an award of additional
   restricted stock subject to the tax treatment described herein.

             A key employee may, within 30 days after the date of the award
   of restricted stock, elect to recognize ordinary income as of the date of
   the award in an amount equal to the fair market value of such restricted
   stock on the date of the award.  The Company will be entitled to a
   corresponding deduction in the same amount and at the same time as the key
   employee recognizes income.  If the election is made, any cash dividends
   received with respect to the restricted stock will be treated as dividend
   income to the key employee in the year of payment and will not be
   deductible by the Company.  Any otherwise taxable disposition of the
   restricted stock (other than by forfeiture) will result in capital gain or
   loss (long-term or short-term depending on the holding period).  If the
   key employee who has made an election subsequently forfeits the restricted
   stock, the key employee will not be entitled to deduct any loss.  In
   addition, the Company would then be required to include as ordinary income
   the amount of the deduction it originally claimed with respect to such
   shares.

             Performance Shares.  The grant of performance shares will create
   no income tax consequences for the key employee or the Company.  Upon the
   receipt of cash, shares of Common Stock or other property at the end of
   the applicable performance period, the key employee will recognize
   ordinary income equal to the amount of any cash and the fair market value
   of any shares or other property received, except that if the key employee
   receives an option, shares of restricted stock or SARs in payment of
   performance shares, recognition of income may be deferred in accordance
   with the rules applicable to such other awards.  In addition, the key
   employee will recognize ordinary income upon the receipt of cash payments
   that are based on the amount of dividends paid by the Company with respect
   to shares of Common Stock.  The Company will be entitled to a deduction in
   the same amount and at the same time as income is recognized by the key
   employee.

   Future Awards

             On January 30, 1995, the Committee granted nonqualified stock
   options representing 24,600 shares of Common Stock to the named executive
   officers and 8,900 shares of Common Stock to other eligible key employees
   at a per share exercise price of $19.50, subject to shareholder approval
   of the 1995 Plan at the Meeting.  Except for the grant of January 30, 1995
   to the named executive officers and other key employees, the Company
   cannot currently determine the awards that may be granted in the future to
   the named executive officers or key employees under the 1995 Plan.  Such
   determinations will be made from time to time by the Committee.  During
   1994, options to purchase a total of 46,850 shares were granted to all
   executive officers under the 1990 Stock Option Plan at a per share
   exercise price of $15.25.  Stock options granted under the 1990 Stock
   Option Plan to the named executive officers during 1994 are disclosed
   under the caption "Executive Compensation."

             On March 11, 1995, the last reported sales price per share of
   the Common Stock on the Nasdaq National Market System was $22.

   Vote Required

             The affirmative vote of the holders of a majority of the shares
   of Common Stock represented and voted at the Meeting is required to
   approve the 1995 Plan.  Any shares of Common Stock not voted at the
   Meeting, whether due to broker nonvotes or otherwise (except abstentions),
   will have no impact regarding the proposal to approve the 1995 Plan. 
   Shares of Common Stock as to which holders abstain from voting will be
   treated as votes against approval of the 1995 Plan.

   THE BOARD UNANIMOUSLY RECOMMENDS A VOTE "FOR" THE 1995 PLAN.  SHARES OF
   COMMON STOCK REPRESENTED AT THE ANNUAL MEETING BY EXECUTED BUT UNMARKED
   PROXIES WILL BE VOTED "FOR" THE 1995 PLAN.


                   RATIFICATION OF AUDITORS AND OTHER MATTERS

             Arthur Andersen LLP has been selected by the Board as the
   Company's independent auditors for 1995.  The Board recommends a
   shareholder vote FOR ratification of such selection.  The affirmative vote
   of more shares than those voted against such ratification at the Meeting
   is required for ratification.  Under Wisconsin law, any shares of Common
   Stock which are not voted on this matter at the Meeting, whether by
   abstention, broker nonvote or  otherwise, will have no effect on the
   ratification of auditors.  Arthur Andersen LLP has served as the Company's
   independent auditors for many years.  A representative of Arthur
   Andersen LLP is expected to be present at the Meeting and will have an
   opportunity to make a statement if he desires to do so and to respond to
   appropriate questions.

             The election of directors, approval of the 1995 Plan and
   ratification of the Company's 1995 auditors are the only matters known to
   the Board which will be presented for shareholder consideration at the
   Meeting.  If any other matters should properly come before the Meeting,
   the proxies named in the accompanying proxy will vote on such matters in
   accordance with their best judgment.

             The cost of soliciting proxies will be borne by the Company. 
   The Company expects to solicit proxies primarily by mail.  Proxies may
   also be solicited personally and by telephone by certain officers and
   regular employees of the Company.  It is not anticipated that anyone will
   be specially engaged to solicit proxies or that special compensation will
   be paid for that purpose.  The Company will reimburse brokers and other
   nominees for their reasonable expenses in communicating with the persons
   for whom they hold Common Stock.

             UPON THE WRITTEN REQUEST OF ANY SHAREHOLDER, ADDRESSED TO THE
   SECRETARY OF THE COMPANY, THE COMPANY WILL PROVIDE TO SUCH SHAREHOLDER
   WITHOUT CHARGE A COPY OF THE COMPANY'S 1994 ANNUAL REPORT ON FORM 10-K
   (WITHOUT EXHIBITS) AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION.

             Any shareholder proposal intended for consideration at the 1996
   annual meeting of shareholders must be received by the Company no later
   than November 28, 1995 in order to be considered for inclusion in the
   Company's proxy statement and proxy for that meeting.

                                 By Order of the Board of Directors



                                 John H. Dahly
                                 Executive Vice President,
                                       Treasurer and Secretary 


   March 27, 1995
   <PAGE>
                                                                  APPENDIX A




                           SCHULTZ SAV-O STORES, INC.
                           1995 EQUITY INCENTIVE PLAN

   Section 1.     Purpose

             The purpose of Schultz Sav-O Stores, Inc. 1995 Equity Incentive
   Plan (the "Plan") is to promote the best interests of Schultz Sav-O
   Stores, Inc. (the "Company") and its shareholders by providing key
   employees of the Company and its Affiliates (as defined below) with an
   opportunity to acquire a, or increase their, proprietary interest in the
   Company.  It is intended that the Plan will promote continuity of
   management and increased incentive and personal interest in the welfare of
   the Company by those key employees who are primarily responsible for
   shaping and carrying out the long-range plans of the Company and securing
   the Company's continued growth and financial success.  

   Section 2.     Definitions

             As used in the Plan, the following terms shall have the
   respective meanings set forth below:

             (a)  "Affiliate" shall mean any entity that, directly or through
   one or more intermediaries, is controlled by, controls, or is under common
   control with, the Company.

             (b)  "Award" shall mean any Option, Stock Appreciation Right,
   Restricted Stock or Performance Share granted under the Plan.

             (c)  "Award Agreement" shall mean any written agreement,
   contract or other instrument or document evidencing any Award granted
   under the Plan.

             (d)  "Code" shall mean the Internal Revenue Code of 1986, as
   amended from time to time.

             (e)  "Commission" shall mean the Securities and Exchange
   Commission.

             (f)  "Committee" shall mean the Compensation and Stock Option
   Committee of the Board of Directors of the Company (or any other committee
   thereof designated by such Board to administer the Plan); provided,
   however, that the Committee is composed of not less than two directors,
   each of whom is a "disinterested person" within the meaning of Rule 16b-3.

             (g)  "Exchange Act" shall mean the Securities Exchange Act of
   1934, as amended from time to time.

             (h)  "Fair Market Value" shall mean, with respect to any
   property (including, without limitation, any Shares or other securities),
   the fair market value of such property determined by such methods or
   procedures as shall be established from time to time by the Committee.

             (i)  "Incentive Stock Option" shall mean an option granted under
   Section 6(a) of the Plan that is intended to meet the requirements of
   Section 422 of the Code (or any successor provision thereto).

             (j)  "Key Employee" shall mean any officer or other key employee
   of the Company or of any Affiliate who is responsible for or contributes
   to the management, growth or profitability of the business of the Company
   or any Affiliate as determined by the Committee in its discretion.

             (k)  "Non-Qualified Stock Option" shall mean an option granted
   under Section 6(a) of the Plan that is not intended to be an Incentive
   Stock Option.

             (l)  "Option" shall mean an Incentive Stock Option or a Non-
   Qualified Stock Option.

             (m)  "Participating Key Employee" shall mean a Key Employee
   designated to be granted an Award under the Plan.

             (n)  "Performance Period" shall mean, in relation to Performance
   Shares, any period for which a performance goal or goals have been
   established.

             (o)  "Performance Share" shall mean any right granted under
   Section 6(d) of the Plan that will be paid out as a Share (which, in
   specified circumstances, may be a Share of Restricted Stock).

             (p)  "Person" shall mean any individual, corporation,
   partnership, association, joint-stock company, trust, unincorporated
   organization or government or political subdivision thereof.

             (q)  "Released Securities" shall mean Shares of Restricted Stock
   with respect to which all applicable restrictions have expired, lapsed or
   been waived.

             (r)  "Restricted Securities" shall mean Awards of Restricted
   Stock or other Awards under which issued and outstanding Shares are held
   subject to certain restrictions.

             (s)  "Restricted Stock" shall mean any Share granted under
   Section 6(c) of the Plan or, in specified circumstances, a Share paid in
   connection with a Performance Share under Section 6(e) of the Plan.

             (t)  "Rule 16b-3" shall mean Rule 16b-3 as promulgated by the
   Commission under the Exchange Act, or any successor rule or regulation
   thereto.

             (u)  "Shares" shall mean shares of common stock of the Company,
   $0.05 par value (including the associated Common Stock Purchase Rights),
   and such other securities or property as may become subject to Awards
   pursuant to an adjustment made under Section 4(b) of the Plan.

             (v)  "Stock Appreciation Right" shall mean any right granted
   under Section 6(b) of the Plan.

   Section 3.     Administration

             The Plan shall be administered by the Committee; provided,
   however, that if at any time the Committee shall not be in existence, the
   functions of the Committee as specified in the Plan shall be exercised by
   those members of the Board of Directors of the Company who qualify as
   "disinterested persons" under Rule 16b-3.  Subject to the terms of the
   Plan and applicable laws and without limitation by reason of enumeration,
   the Committee shall have full discretionary power and authority to:  (i)
   designate Participating Key Employees; (ii) determine the type or types of
   Awards to be granted to each Participating Key Employee under the Plan;
   (iii) determine the number of Shares to be covered by (or with respect to
   which payments, rights or other matters are to be calculated in connection
   with) Awards granted to Participating Key Employees; (iv) determine the
   terms and conditions of any Award granted to a Participating Key Employee;
   (v) determine whether, to what extent and under what circumstances Awards
   granted to Participating Key Employees may be settled or exercised in
   cash, Shares, other securities, other Awards or other property, and the
   method or methods by which Awards may be settled, exercised, canceled,
   forfeited or suspended; (vi) determine whether, to what extent and under
   what circumstances cash, Shares, other Awards and other amounts payable
   with respect to an Award granted to Participating Key Employees under the
   Plan shall be deferred either automatically or at the election of the
   holder thereof or of the Committee; (vii) interpret and administer the
   Plan and any instrument or agreement relating to, or Award made under, the
   Plan (including, without limitation, any Award Agreement); (viii)
   establish, amend, suspend or waive such rules and regulations and appoint
   such agents as it shall deem appropriate for the proper administration of
   the Plan; and (ix) make any other determination and take any other action
   that the Committee deems necessary or desirable for the administration of
   the Plan.  Unless otherwise expressly provided in the Plan, all
   designations, determinations, interpretations and other decisions under or
   with respect to the Plan or any Award shall be within the sole discretion
   of the Committee, may be made at any time or from time to time, and shall
   be final, conclusive and binding upon all Persons, including the Company,
   any Affiliate, any Participating Key Employee, any holder or beneficiary
   of any Award, any shareholder and any employee of the Company or of any
   Affiliate.  

   Section 4.     Shares Available for Award

             (a)  Shares Available.  Subject to adjustment as provided in
   Section 4(b):

                  (i)  Number of Shares Available.  The number of Shares with
        respect to which Awards may be granted under the Plan shall be
        250,000, subject to the limitations set forth in Section 6(c)(i).  

                  (ii) Accounting for Awards.  The number of Shares covered
        by an Award under the Plan, or to which such Award relates, shall be
        counted on the date of grant of such Award against the number of
        Shares available for granting Awards under the Plan.

                  (iii)     Sources of Shares Deliverable Under Awards.  Any
        Shares delivered pursuant to an Award may consist, in whole or in
        part, of authorized and unissued Shares or of treasury Shares.

             (b)  Adjustments.  In the event that the Committee shall
   determine that any dividend or other distribution (whether in the form of
   cash, Shares, other securities or other property), recapitalization, stock
   split, reverse stock split, reorganization, merger, consolidation, split-
   up, spin-off, combination, repurchase or exchange of Shares or other
   securities of the Company, issuance of warrants or other rights to
   purchase Shares or other securities of the Company, or other similar
   corporate transaction or event affects the Shares such that an adjustment
   is determined by the Committee to be appropriate in order to prevent
   dilution or enlargement of the benefits or potential benefits intended to
   be made available under the Plan, then the Committee may, in such manner
   as it may deem equitable, adjust any or all of (i) the number and type of
   Shares subject to the Plan and which thereafter may be made the subject of
   Awards under the Plan; (ii) the number and type of Shares subject to
   outstanding Awards; and (iii) the grant, purchase or exercise price with
   respect to any Award, or, if deemed appropriate, make provision for a cash
   payment to the holder of an outstanding Award; provided, however, in each
   case, that with respect to Awards of Incentive Stock Options no such
   adjustment shall be authorized to the extent that such authority would
   cause the Plan to violate Section 422(b) of the Code (or any successor
   provision thereto); and provided further that the number of Shares subject
   to any Award payable or denominated in Shares shall always be a whole
   number.  

   Section 5.     Eligibility

             Any Key Employee, including any executive officer or employee-
   director of the Company or of any Affiliate, who is not a member of the
   Committee shall be eligible to be designated a Participating Key Employee.

   Section 6.     Awards

             (a)  Option Awards.  The Committee is hereby authorized to grant
   Options to Key Employees with the terms and conditions as set forth below
   and with such additional terms and conditions, in either case not
   inconsistent with the provisions of the Plan, as the Committee shall
   determine in its discretion.

                  (i)  Exercise Price.  The exercise price per Share of an
        Option granted pursuant to this Section 6(a) shall be determined by
        the Committee; provided, however, that such exercise price shall not
        be less than 100% of the Fair Market Value of a Share on the date of
        grant of such Option.

                  (ii) Option Term.  The term of each Option shall be fixed
        by the Committee; provided, however, that in no event shall the term
        of any Option exceed a period of seven years from the date of its
        grant.

                  (iii)     Exercisability and Method of Exercise.  An Option
        shall become exercisable in such manner and within such period or
        periods and in such installments or otherwise as shall be determined
        by the Committee.  The Committee also shall determine the method or
        methods by which, and the form or forms, including, without
        limitation, cash, Shares, other securities, other Awards, other
        property or any combination thereof, having a Fair Market Value on
        the exercise date equal to the relevant exercise price, in which
        payment of the exercise price with respect to any Option may be made
        or deemed to have been made.

                  (iv) Incentive Stock Options.  The terms of any Incentive
        Stock Option granted under the Plan shall comply in all respects with
        the provisions of Section 422 of the Code (or any successor provision
        thereto) and any regulations promulgated thereunder.  Notwithstanding
        any provision in the Plan to the contrary, no Incentive Stock Option
        may be granted hereunder after the tenth anniversary of the adoption
        of the Plan by the Board of Directors of the Company.

             (b)  Stock Appreciation Right Awards.  The Committee is hereby
   authorized to grant Stock Appreciation Rights to Key Employees.   Subject
   to the terms of the Plan and any applicable Award Agreement, a Stock
   Appreciation Right granted under the Plan shall confer on the holder
   thereof a right to receive, upon exercise thereof, the excess of (i) the
   Fair Market Value of one Share on the date of exercise over (ii) the grant
   price of the Stock Appreciation Right as specified by the Committee, which
   shall not be less than 100% of the Fair Market Value of one Share on the
   date of grant of the Stock Appreciation Right.  Subject to the terms of
   the Plan, the grant price, term, methods of exercise, methods of
   settlement (including whether the Participating Key Employee will be paid
   in cash, Shares, other securities, other Awards, or other property or any
   combination thereof), and any other terms and conditions of any Stock
   Appreciation Right shall be as determined by the Committee in its
   discretion.  The Committee may impose such conditions or restrictions on
   the exercise of any Stock Appreciation Right as it may deem appropriate,
   including, without limitation, restricting the time of exercise of the
   Stock Appreciation Right to specified periods as may be necessary to
   satisfy the requirements of Rule 16b-3.

             (c)  Restricted Stock Awards.

                  (i)  Issuance.  The Committee is hereby authorized to grant
        Awards of Restricted Stock to Key Employees; provided, however, that
        the aggregate number of Shares of Restricted Stock granted under the
        Plan to all Participating Key Employees as a group shall not exceed
        25,000 Shares (such number of Shares subject to adjustment in
        accordance with the terms of Section 4(b) hereof) of the total number
        of Shares available for Awards under Section 4(a)(i).  

                  (ii) Restrictions.  Shares of Restricted Stock granted to
        Participating Key Employees shall be subject to such restrictions as
        the Committee may impose in its discretion (including, without
        limitation, any limitation on the right to vote a Share of Restricted
        Stock or the right to receive any dividend or other right or
        property), which restrictions may lapse separately or in combination
        at such time or times, in such installments or otherwise, as the
        Committee may deem appropriate in its discretion.

                  (iii)     Registration.  Any Restricted Stock granted under
        the Plan to a Participating Key Employee may be evidenced in such
        manner as the Committee may deem appropriate in its discretion,
        including, without limitation, book-entry registration or issuance of
        a stock certificate or certificates.  In the event any stock
        certificate is issued in respect of Shares of Restricted Stock
        granted under the Plan to a Participating Key Employee, such
        certificate shall be registered in the name of the Participating Key
        Employee and shall bear an appropriate legend (as determined by the
        Committee) referring to the terms, conditions and restrictions
        applicable to such Restricted Stock.

                  (iv) Payment of Restricted Stock.  At the end of the
        applicable restriction period relating to Restricted Stock granted to
        a Participating Key Employee, one or more stock certificates for the
        appropriate number of Shares, free of restrictions imposed under the
        Plan, shall be delivered to the Participating Key Employee or, if the
        Participating Key Employee received stock certificates representing
        the Restricted Stock at the time of grant, the legends placed on such
        certificates shall be removed.

                  (v)  Forfeiture.  Except as otherwise determined by the
        Committee in its discretion, upon termination of employment of a
        Participating Key Employee (as determined under criteria established
        by the Committee in its discretion) for any reason during the
        applicable restriction period, all Shares of Restricted Stock still
        subject to restriction shall be forfeited by the Participating Key
        Employee; provided, however, that the Committee may, when it finds
        that a waiver would be in the best interests of the Company, waive in
        whole or in part any or all remaining restrictions with respect to
        Shares of Restricted Stock held by a Participating Key Employee.

             (d)  Performance Share Awards.

                  (i)  Issuance.  The Committee is hereby authorized to grant
        Awards of Performance Shares to Key Employees.  

                  (ii) Performance Goals and Other Terms.  The Committee
        shall determine in its discretion the Performance Period, the
        performance goal or goals to be achieved during any Performance
        Period, the proportion of payments, if any, to be made for
        performance between the minimum and full performance levels, the
        restrictions applicable to Shares of Restricted Stock received upon
        payment of Performance Shares if Performance Shares are paid in such
        manner, and any other terms, conditions and rights relating to a
        grant of Performance Shares.  Performance goals established by the
        Committee may be based on one or more measures such as return on
        shareholders' equity, earnings or any other standard or standards
        deemed relevant by the Committee, measured internally or relative to
        other organizations and before or after extraordinary items.

                  (iii)     Rights and Benefits During the Performance
        Period.  The Committee may provide that, during a Performance Period,
        a Participating Key Employee shall be paid cash amounts, with respect
        to each Performance Share held by such Participating Key Employee, in
        the same manner, at the same time, and in the same amount paid, as a
        cash dividend on a Share.  Participating Key Employees shall have no
        voting rights with respect to Performance Shares held by them.

                  (iv) Adjustments with Respect to Performance Shares.  Any
        other provision of the Plan to the contrary notwithstanding, the
        Committee may in its discretion at any time or from time to time
        adjust performance goals (up or down) and minimum or full performance
        levels (and any intermediate levels and proportion of payments
        related thereto), adjust the manner in which performance goals are
        measured, or shorten any Performance Period or waive in whole or in
        part any or all remaining restrictions with respect to Shares of
        Restricted Stock issued in payment of Performance Shares, if the
        Committee determines that conditions, including but not limited to,
        changes in the economy, changes in competitive conditions, changes in
        laws or governmental regulations, changes in generally accepted
        accounting principles, changes in the Company's accounting policies,
        acquisitions or dispositions by the Company or its Affiliates, or the
        occurrence of other unusual, unforeseen or extraordinary events, so
        warrant.

                  (v)  Payment of Performance Shares. As soon as is
        reasonably practicable following the end of the applicable
        Performance Period, one or more certificates representing the number
        of Shares equal to the number of Performance Shares payable shall be
        registered in the name of and delivered to the Participating Key
        Employee; provided, however, that any Shares of Restricted Stock
        payable in connection with Performance Shares shall, pending the
        expiration, lapse, or waiver of the applicable restrictions, be
        evidenced in the manner as set forth in Section 6(c)(iii) hereof. 

             (e)  General.

                  (i)  No Consideration for Awards.  Awards shall be granted
        to Participating Key Employees for no cash consideration unless
        otherwise determined by the Committee.  

                  (ii) Award Agreements.  Each Award granted under the Plan
        shall be evidenced by an Award Agreement in such form (consistent
        with the terms of the Plan) as shall have been approved by the
        Committee.

                  (iii)     Awards May Be Granted Separately or Together. 
        Awards to Participating Key Employees under the Plan may be granted
        either alone or in addition to, in tandem with, or in substitution
        for, any other Award or any award granted under any other plan of the
        Company or any Affiliate.  Awards granted in addition to, or in
        tandem with, other Awards, or in addition to, or in tandem with,
        awards granted under any other plan of the Company or any Affiliate,
        may be granted either at the same time as or at a different time from
        the grant of such other Awards or awards.

                  (iv) Forms of Payment Under Awards.  Subject to the terms
        of the Plan and of any applicable Award Agreement, payments or
        transfers to be made by the Company or an Affiliate upon the grant,
        exercise or payment of an Award to a Participating Key Employee may
        be made in such form or forms as the Committee shall determine, and
        may be made in a single payment or transfer, in installments, or on a
        deferred basis, in each case in accordance with rules and procedures
        established by the Committee in its discretion.  Such rules and
        procedures may include, without limitation, provisions for the
        payment or crediting of interest on installment or deferred payments.

                  (v)  Limits on Transfer of Awards.  No Award (other than
        Released Securities), and no right under any such Award, shall be
        assignable, alienable, saleable or transferable by a Participating
        Key Employee otherwise than by will or by the laws of descent and
        distribution (or, in the case of an Award of Restricted Securities,
        to the Company); provided, however, that a Participating Key Employee
        at the discretion of the Committee may be entitled, in the manner
        established by the Committee, to designate a beneficiary or
        beneficiaries to exercise his or her rights, and to receive any
        property distributable, with respect to any Award upon the death of
        the Participating Key Employee. Each Award, and each right under any
        Award, shall be exercisable, during the lifetime of the Participating
        Key Employee, only by such individual or, if permissible under
        applicable law, by such individual's guardian or legal
        representative.  No Award (other than Released Securities), and no
        right under any such Award, may be pledged, alienated, attached or
        otherwise encumbered, and any purported pledge, alienation,
        attachment or encumbrance thereof shall be void and unenforceable
        against the Company or any Affiliate.

                  (vi) Term of Awards.  Except as otherwise provided in the
        Plan, the term of each Award shall be for such period as may be
        determined by the Committee.

                  (vii)     Rule 16b-3 Six-Month Limitations.  To the extent
        required in order to comply with Rule 16b-3 only, any equity security
        offered pursuant to the Plan may not be sold for at least six months
        after acquisition, except in the case of death or disability, and any
        derivative security issued pursuant to the Plan shall not be
        exercisable for at least six months, except in case of death or
        disability of the holder thereof.  Terms used in the preceding
        sentence shall, for the purposes of such sentence only, have the
        meanings, if any, assigned or attributed to them under Rule 16b-3.

                  (viii)    Share Certificates; Representation.  In addition
        to the restrictions imposed pursuant to Section 6(c) and Section 6(d)
        hereof, all certificates for Shares delivered under the Plan pursuant
        to any Award or the exercise thereof shall be subject to such stop
        transfer orders and other restrictions as the Committee may deem
        advisable under the Plan or the rules, regulations and other
        requirements of the Commission, Nasdaq Stock Market or any stock
        exchange or other market upon which such Shares are then listed or
        traded, and any applicable federal or state securities laws, and the
        Committee may cause a legend or legends to be put on any such
        certificates to make appropriate reference to such restrictions.  The
        Committee may require each Participating Key Employee, or other
        Person who acquires Shares under the Plan by means of an Award
        originally made to a Participating Key Employee to represent to the
        Company in writing that such Participating Key Employee, or other
        Person is acquiring the Shares without a view to the distribution
        thereof.

   Section 7.     Amendment and Termination of the Plan; Correction of
   Defects and Omissions

             (a)  Amendments to and Termination of the Plan.  The Board of
   Directors of the Company may at any time amend, alter, suspend,
   discontinue or terminate the Plan; provided, however, that shareholder
   approval of any amendment of the Plan shall also be obtained if otherwise
   required by: (i) the rules and/or regulations promulgated under Section 16
   of the Exchange Act (in order for the Plan to remain qualified under Rule
   16b-3); (ii) the Code or any rules promulgated thereunder (in order to
   allow for Incentive Stock Options to be granted under the Plan); or (iii)
   the quotation or listing requirements of the Nasdaq National Market or any
   principal securities exchange or market on which the Shares are then
   traded (in order to maintain the quotation or listing of the Shares
   thereon).  Termination of the Plan shall not affect the rights of
   Participating Key Employees with respect to Awards previously granted to
   them, and all unexpired Awards shall continue in force and effect after
   termination of the Plan except as they may lapse or be terminated by their
   own terms and conditions.

             (b)  Correction of Defects, Omissions and Inconsistencies.  The
   Committee may in its discretion correct any defect, supply any omission or
   reconcile any inconsistency in any Award or Award Agreement in the manner
   and to the extent it shall deem desirable to carry the Plan into effect.

   Section 8.     General Provisions

             (a)  No Rights to Awards.  No Key Employee, Participating Key
   Employee or other Person shall have any claim to be granted any Award
   under the Plan, and there is no obligation for uniformity of treatment of
   Key Employees, Participating Key Employees or holders or beneficiaries of
   Awards under the Plan.  The terms and conditions of Awards need not be the
   same with respect to each Participating Key Employee.

             (b)  Withholding.  No later than the date as of which an amount
   first becomes includible in the gross income of a Participating Key
   Employee for federal income tax purposes with respect to any Award under
   the Plan, the Participating Key Employee shall pay to the Company, or make
   arrangements satisfactory to the Company regarding the payment of, any
   federal, state, local or foreign taxes of any kind required by law to be
   withheld with respect to such amount.  Unless otherwise determined by the
   Committee, withholding obligations arising with respect to Awards to
   Participating Key Employees under the Plan may be settled with Shares
   previously owned by the Participating Key Employee; provided, however,
   that the Participating Key Employee may not settle such obligations with
   Shares that are part of, or are received upon exercise of, the Award that
   gives rise to the withholding requirement.  The obligations of the Company
   under the Plan shall be conditional on such payment or arrangements, and
   the Company and any Affiliate shall, to the extent permitted by law, have
   the right to deduct any such taxes from any payment otherwise due to the
   Participating Key Employee.  The Committee may establish such procedures
   as it deems appropriate for the settling of withholding obligations with
   Shares, including, without limitation, the establishment of such
   procedures as may be necessary to satisfy the requirements of Rule 16b-3.

             (c)  No Limit on Other Compensation Arrangements.  Nothing
   contained in the Plan shall prevent the Company or any Affiliate from
   adopting or continuing in effect other or additional compensation
   arrangements, and such arrangements may be either generally applicable or
   applicable only in specific cases.

             (d)  Rights and Status of Recipients of Awards.  The grant of an
   Award shall not be construed as giving a Participating Key Employee the
   right to be retained in the employ of the Company or any Affiliate. 
   Further, the Company or any Affiliate may at any time dismiss a
   Participating Key Employee from employment, free from any liability, or
   any claim under the Plan, unless otherwise expressly provided in the Plan
   or in any Award Agreement.  Except for rights accorded under the Plan and
   under any applicable Award Agreement, Participating Key Employees shall
   have no rights as holders of Shares as a result of the granting of Awards
   hereunder.

             (e)  Unfunded Status of the Plan.  Unless otherwise determined
   by the Committee, the Plan shall be unfunded and shall not create (or be
   construed to create) a trust or a separate fund or funds.  The Plan shall
   not establish any fiduciary relationship between the Company or the
   Committee and any Participating Key Employee or other Person.  To the
   extent any Person holds any right by virtue of a grant under the Plan,
   such right (unless otherwise determined by the Committee) shall be no
   greater than the right of an unsecured general creditor of the Company.

             (f)  Governing Law.  The validity, construction and effect of
   the Plan and any rules and regulations relating to the Plan shall be
   determined in accordance with the internal laws of the State of Wisconsin
   and applicable federal law.

             (g)  Severability.  If any provision of the Plan or any Award
   Agreement or any Award is or becomes or is deemed to be invalid, illegal
   or unenforceable in any jurisdiction, or as to any Person or Award, or
   would disqualify the Plan, any Award Agreement or any Award under any law
   deemed applicable by the Committee, such provision shall be construed or
   deemed amended to conform to applicable laws, or if it cannot be so
   construed or deemed amended without, in the determination of the
   Committee, materially altering the intent of the Plan, any Award Agreement
   or the Award, such provision shall be stricken as to such jurisdiction,
   Person or Award, and the remainder of the Plan, any such Award Agreement
   and any such Award shall remain in full force and effect.

             (h)  No Fractional Shares.  No fractional Shares or other
   securities shall be issued or delivered pursuant to the Plan, any Award
   Agreement or any Award, and the Committee shall determine (except as
   otherwise provided in the Plan) whether cash, other securities or other
   property shall be paid or transferred in lieu of any fractional Shares or
   other securities, or whether such fractional Shares or other securities or
   any rights thereto shall be canceled, terminated or otherwise eliminated.

             (i)  Headings.  Headings are given to the Sections and
   subsections of the Plan solely as a convenience to facilitate reference. 
   Such headings shall not be deemed in any way material or relevant to the
   construction or interpretation of the Plan or any provision thereof.

   Section 9.     Effective Date of the Plan

             The Plan shall be effective as of January 30, 1995 subject to
   shareholder approval of the Plan within 12 months following the date of
   adoption of the Plan by the Board of Directors, and all Awards granted
   under the Plan prior to the date of shareholder approval shall be subject
   to such approval and the effective date of such Award grants shall be
   deemed to be the date of such shareholder approval.

   Section 10.  Term of the Plan

             No Award shall be granted under the Plan following the fifth
   anniversary of its effective date.  However, unless otherwise expressly
   provided in the Plan or in an applicable Award Agreement, any Award
   theretofore granted may extend beyond such date and, to the extent set
   forth in the Plan, the authority of the Committee to amend, alter, adjust,
   suspend, discontinue or terminate any such Award, or to waive any
   conditions or restrictions with respect to any such Award, and the
   authority of the Board of Directors of the Company to amend the Plan,
   shall extend beyond such date.

   <PAGE>
                           SCHULTZ SAV-O STORES, INC.
               1995 ANNUAL MEETING OF SHAREHOLDERS - MAY 10, 1995
                                    P R O X Y


   PLEASE MARK, SIGN, DATE AND RETURN THIS PROXY CARD IMMEDIATELY USING THE
   ENCLOSED ENVELOPE

   PLEASE DO NOT FOLD

   The undersigned hereby appoints James H. Dickelman and John H. Dahly, and
   each or either of them as proxies, each with the power to appoint his
   substitute, and hereby authorizes each or either of them to represent and
   to vote, as designated below, all the shares of Common Stock of Schultz
   Sav-O Stores, Inc. held of record by the undersigned on March 22, 1995 at
   the 1995 annual meeting of shareholders scheduled to be held on May 10,
   1995 and any adjournment thereof.

   1.   Election of Directors.

    [_]  FOR all nominees      [_]  WITHHOLD AUTHORITY to
         listed below (except       vote for all nominees
         as marked to the           listed below.
         contrary below).

   THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS.

             JAMES H. DICKELMAN, THOMAS H. FOX AND BERNARD S. KUBALE

   (INSTRUCTION:  To withhold authority to vote for any individual nominee,
                  write that nominee's name on the space provided below.)


   __________________________________________________________________________
                           (continued on reverse side)

   <PAGE>
                          (continued from reverse side)

   2.   Approval of the Schultz Sav-O-Stores, Inc. 1995 Equity Incentive Plan

                  [_]  FOR       [_]  AGAINST        [_]  ABSTAIN

   3.   Ratification of Arthur Andersen LLP as the Company's 1995 independent
        auditors.

                  [_]  FOR       [_]  AGAINST        [_]  ABSTAIN

   4.   In their discretion, upon such other business as may properly come
        before the meeting and at any adjournment thereof.
    

   This proxy, when properly executed, will be voted in the manner directed
   herein by the undersigned shareholder.  If no direction is made, this
   proxy will be voted FOR the three specified director nominees, FOR
   approval of the Schultz Sav-O-Stores, Inc. 1995 Equity Incentive Plan, FOR
   the ratification of Arthur Andersen LLP as the Company's 1995 independent
   auditors, and on such other business as may properly come before the
   meeting in accordance with the best judgment of the proxies named herein.


   Dated:  _________________________, 1995



                                 ____________________________________________
                                 Signature(s) of Shareholder(s)

                                 PLEASE SIGN EXACTLY AS YOUR NAME APPEARS
                                 HEREON.  When shares are held by joint
                                 tenants, both should sign.  When signing as
                                 attorney, executor, administrator, trustee
                                 or guardian, please give your full title as
                                 such.  If a corporation, please sign in full
                                 corporate name by the president or other
                                 authorized officer.  If a partnership,
                                 please sign in partnership name by
                                 authorized person.




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