SCHULTZ SAV O STORES INC
SC 13E4, 1995-09-11
GROCERY STORES
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549
                                                  

                                 SCHEDULE 13E-4
                          Issuer Tender Offer Statement
      (Pursuant to Section 13(e)(1) of the Securities Exchange Act of 1934)
                                                  

                           SCHULTZ SAV-O STORES, INC.
                  (Name of Issuer and Person Filing Statement)

                    Preferred Stock, $100 Par Value Per Share
                         (Title of Class of Securities)

                                 Not Applicable
                      (CUSIP Number of Class of Securities)

                                  JOHN H. DAHLY
                            Executive Vice President
                           Schultz Sav-O Stores, Inc.
                                2215 Union Avenue
                           Sheboygan, Wisconsin  53081
                                 (414) 457-4433
            (Name, Address and Telephone Number of Person Authorized
                 to Receive Notices and Communications on Behalf
                         of the Person Filing Statement)
                                 ______________

                                 With a Copy to:
                                 STEVEN R. BARTH
                                 Foley & Lardner
                            777 East Wisconsin Avenue
                           Milwaukee, Wisconsin  53202
                                 (414) 271-2400
                                 ______________

                               September 11, 1995
                    (Date Tender Offer First Published, Sent
                          or Given to Security Holders)
                            CALCULATION OF FILING FEE

    Transaction Valuation                Amount of Filing Fee
    $150,000*                            $30

   *  Calculated pursuant to Rule 0-11(b) based upon purchase of 3,000
      outstanding shares of Preferred Stock at $50 per share.

  [_] Check box if any part of the fee is offset as provided by Rule 0-
      11(a)(2) and identify the filing with which the offsetting fee was
      previously paid.  Identify the previous filing by registration number,
      or the Form or Schedule and the date of its filing.

   Amount Previously Paid:  N/A                 Filing Party:  N/A
   Form or Registration No.:  N/A               Date Filed:  N/A

   <PAGE>


   Item 1.Security and Issuer

             (a)  The name of the issuer is Schultz Sav-O Stores, Inc., a
             Wisconsin corporation (the "Company"), which has its principal
             executive offices at 2215 Union Avenue, Sheboygan, Wisconsin 
             53081, and its telephone number is 414-457-4433.

             (b)  This schedule relates to the offer by the Company to
             purchase all of the 3,000 outstanding shares of its Preferred
             Stock, $100 par value per share (the "Preferred Stock"), at a
             cash price of $50 per share, as set forth in the Offer to
             Purchase dated September 11, 1995 (the "Offer to Purchase"), and
             in the related Letter of Transmittal (which together constitute
             the "Offer"), copies of which are attached hereto as Exhibits
             (a)(1) and (a)(2), respectively.  The Offer is being made to all
             11 record holders of the Preferred Stock.  None of the officers,
             directors or affiliates of the Company are record or beneficial
             owners of the Preferred Stock.

             (c)  The Preferred Stock is not listed on any stock exchange or
             inter-dealer quotation system and, to the best knowledge of the
             Company, there is not an established or informal trading market
             for the Preferred Stock.  The Company is not aware of any
             transactions involving the purchase or sale of Preferred Stock
             during the forty business days prior to the date of the Offer.

             (d)  This schedule is being filed by the Company.

   Item 2.   Source and Amount of Funds or Other Consideration

             (a) - (b) The Company intends to use a portion of its available
             cash balances to pay the up to $150,000 aggregate purchase price
             for all 3,000 shares of the Preferred Stock at $50 per share.

   Item 3.   Purpose of the Tender Offer and Plans or Proposals of
             the Issuer or Affiliate

             (a) - (j) The purpose of the tender offer is to retire the
             Company's outstanding Preferred Stock.  All shares of Preferred
             Stock obtained by the Company pursuant to the tender offer will
             be canceled and will not be reissued by the Company.

   Item 4.   Interest in Securities of Issuer

             There have been no transactions in the Preferred Stock during
             the past 40 business days by the Company or any affiliate of the
             Company or by an officer or director of the Company or any such
             affiliate.

   Item 5.   Contracts, Arrangements, Understandings or
             Relationships with Respect to the Issuer's Securities

             There are no contracts, arrangements, understandings or
             relationships relating, directly or indirectly, to the tender
             offer between the Company and any person with respect to any
             securities of the Company.

   Item      6.   Persons Retained, Employed or to be
                  Compensated

             No person has been or will be employed, retained or compensated
             by the Company or on behalf of the Company to make solicitations
             or recommendations in connection with the tender offer.

   Item 7.   Financial Information

             (a) - (b) The $150,000 maximum aggregate purchase price for all
             3,000 shares of the Preferred Stock at $50 per share is not
             material to financial condition of the Company and, therefore,
             financial data and pro forma financial data is not required.

   Item 8.   Additional Information

             (a) - (e) Not Applicable.

   Item 9.   Material to be filed as Exhibits

             The following exhibits are filed herewith:

             (a)(1)    Offer to Purchase, dated September 11, 1995.
             (a)(2)    Form of Letter of Transmittal.
             (a)(3)    Letter to brokers, dealers, and other nominees who are
                       preferred stockholders, dated September 11, 1995.
             (a)(4)    Form of letter to clients who are preferred
                       stockholders for use by brokers, dealers, and other
                       nominees.
             (a)(5)    Letter to preferred stockholders from Chairman,
                       President and Chief Executive Officer dated September
                       11, 1995.
             (a)(6)    Press Release, dated September 11, 1995.
             (b)  Not applicable.
             (c)  Not applicable.
             (d)  Not applicable.
             (e)  Not applicable.
             (f)  Not applicable.

   <PAGE>
                                    SIGNATURE


             After due inquiry and to the best of my knowledge and belief, I
   certify that the information set forth in this statement is true, complete
   and correct.

   Date:      September 11, 1995

                                      SCHULTZ SAV-O STORES, INC.


                                      By /s/ John H. Dahly                   
                                           John H. Dahly
                                           Executive Vice President

   <PAGE>

                                  EXHIBIT INDEX

      Exhibit Number               Document Description

          (a)(1)       Offer to Purchase, dated September 11,
                       1995.
          (a)(2)       Form of Letter of Transmittal.

          (a)(3)       Letter to brokers, dealers and other
                       nominees who are preferred stockholders,
                       dated September 11, 1995.

          (a)(4)       Form of letter to clients who are preferred
                       stockholders for use by brokers, dealers
                       and other nominees.
          (a)(5)       Letter to preferred stockholders from
                       Chairman, President and Chief Executive
                       Officer dated September 11, 1995.

          (a)(6)       Press Release, dated September 11, 1995.





                           SCHULTZ SAV-O STORES, INC.

                    OFFER TO PURCHASE FOR $50 CASH PER SHARE
                            UP TO 3,000 SHARES OF ITS
                                 PREFERRED STOCK

                                                                             

   THIS OFFER AND WITHDRAWAL RIGHTS EXPIRE AT 12:00 MIDNIGHT, MILWAUKEE TIME,
   ON WEDNESDAY, OCTOBER 11, 1995, UNLESS THE OFFER IS EXTENDED.
                                                                            

             Schultz Sav-O Stores, Inc., a Wisconsin corporation (the
   "Company"), hereby invites holders of its Preferred Stock, $100 par value
   per share (the "Shares" or the "Preferred Stock"), to tender their Shares
   to the Company at a price of $50.00 in cash per share (the "Purchase
   Price"), upon the terms and conditions set forth in this Offer to Purchase
   and in the related Letter of Transmittal (which together constitute the
   "Offer").  All Shares properly tendered and not withdrawn will be
   purchased at the Purchase Price, net to the seller in cash, upon the terms
   and subject to the conditions of the Offer.

   THIS OFFER IS NOT BEING MADE FOR (NOR WILL TENDERS BE ACCEPTED OF) THE
   COMPANY'S COMMON STOCK, $0.05 PAR VALUE PER SHARE.

             Shares tendered and purchased by the Company will not receive or
   otherwise be entitled to any portion of the regular cash dividend of $3
   per Share expected to be paid by the Company on or about January 31, 1996
   to holders of record on or about January 1, 1996.  Shares which are
   tendered but not purchased, or which are not tendered, and remain
   outstanding will remain entitled to receipt of such dividend.

   THE OFFER IS NOT CONDITIONED ON ANY MINIMUM NUMBER OF SHARES BEING
   TENDERED.  THE OFFER IS, HOWEVER, SUBJECT TO CERTAIN OTHER CONDITIONS. 
   SEE SECTION 5.

             There is no established trading market for the Shares that can
   be used to determine the market value of the Shares.  The Purchase Price
   has been established by the Board of Directors based solely upon the
   recommendation of management.  See Section 6 herein.  The Company has not
   obtained any opinion, report or appraisal relating to the valuation of the
   Shares and no representation or warranty is made herein regarding the
   fairness of the Purchase Price.

   NEITHER THE COMPANY NOR ITS BOARD OF DIRECTORS MAKES ANY RECOMMENDATION TO
   STOCKHOLDERS AS TO WHETHER TO TENDER OR REFRAIN FROM TENDERING SHARES OF
   PREFERRED STOCK.  NO DIRECTOR, OFFICER OR AFFILIATE OF THE COMPANY IS A
   RECORD OR BENEFICIAL OWNER OF THE PREFERRED STOCK.  STOCKHOLDERS MUST MAKE
   THEIR OWN DECISIONS WHETHER TO TENDER SHARES AND, IF SO, HOW MANY SHARES
   TO TENDER.
                         ______________________________

            The date of this Offer to Purchase is September 11, 1995.

   <PAGE>
                                    IMPORTANT

             Any stockholder desiring to tender all or any portion of his or
   her shares of Preferred Stock should either (1) complete and sign the
   Letter of Transmittal, or a facsimile thereof, in accordance with the
   instructions in the Letter of Transmittal and deliver it and all other
   required documents to the Company along with the stock certificates for
   such Shares if such stockholder is the holder of record with respect to
   such Shares, or (2) request his or her broker, dealer, commercial bank,
   trust company or other nominee to effect the transaction for him or her if
   his or her broker, dealer, commercial bank, trust company or other nominee
   is the holder of record with respect to such Shares.  STOCKHOLDERS OF
   RECORD MUST PROPERLY COMPLETE THE LETTER OF TRANSMITTAL IN ORDER TO EFFECT
   A VALID TENDER OF THE SHARES OF PREFERRED STOCK HELD IN THEIR NAME.

             Questions and requests for assistance may be directed to John H.
   Dahly, Executive Vice President of the Company, at telephone number 414-
   457-4433.  Additional copies of this Offer to Purchase and the Letter of
   Transmittal may be obtained from the Company by contacting Mr. Dahly.

                              AVAILABLE INFORMATION

             The Company is subject to the informational requirements of the
   Securities Exchange Act of 1934, as amended (the "Exchange Act"), and in
   accordance therewith files, reports and other information with the
   Securities and Exchange Commission (the "Commission").  Reports, proxy and
   information statements and other information filed by the Company can be
   inspected and copied at the public reference facilities maintained by the
   Commission at Room 1024, 450 Fifth Street, N.W., Washington, D.C. 20549,
   and at the following Regional Offices of the Commission:  Midwest Regional
   Office, 500 West Madison Street, Suite 1400, Chicago, Illinois 60661-2511
   and Northeast Regional Office, Seven World Trade Center, New York, New
   York 10048.  Copies of such material can be obtained from the Public
   Reference Section of the Commission at 450 Fifth Street, N.W., Washington,
   D.C. 20549 at prescribed rates or by contacting Mr. Dahly at the Company.

             The Company has filed an Issuer Tender Offer Statement on
   Schedule 13E-4 (the "Schedule 13E-4") with the Commission covering the
   Offering, which includes certain additional information relating to the
   Offer.


   THE COMPANY HAS NOT AUTHORIZED ANY PERSON TO MAKE ANY RECOMMENDATION ON
   BEHALF OF THE COMPANY AS TO WHETHER STOCKHOLDERS SHOULD TENDER OR REFRAIN
   FROM TENDERING SHARES OF PREFERRED STOCK PURSUANT TO THE OFFER.  THE
   COMPANY HAS NOT AUTHORIZED ANY PERSON TO GIVE ANY INFORMATION OR TO MAKE
   ANY REPRESENTATION IN CONNECTION WITH THE OFFER OTHER THAN THOSE CONTAINED
   IN THIS OFFER TO PURCHASE OR IN THE LETTER OF TRANSMITTAL.  IF GIVEN OR
   MADE, ANY SUCH RECOMMENDATION OR ANY SUCH INFORMATION OR REPRESENTATIONS
   MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED BY THE COMPANY.

   <PAGE>
                                TABLE OF CONTENTS

                                                                         Page

   INTRODUCTION  . . . . . . . . . . . . . . . . . . . . . . . . . . . .    1

   THE OFFER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    1
        1.   Number Of Shares of Preferred Stock . . . . . . . . . . . .    2
        2.   Procedure For Tendering Shares of Preferred Stock . . . . .    2
                  Proper Tender of Shares. . . . . . . . . . . . . . . .    2
                  Signature Guarantees.  . . . . . . . . . . . . . . . .    3
                  Method of Delivery.  . . . . . . . . . . . . . . . . .    3
                  Federal Income Tax Withholding.  . . . . . . . . . . .    3
                  Determination of Validity; Rejection of Shares; Waiver
                    of Defects; No Obligation To Give Notice of Defects.    3
                  Tender Constitutes an Agreement. . . . . . . . . . . .    4
        3.   Withdrawal Rights . . . . . . . . . . . . . . . . . . . . .    4
        4.   Acceptance For Payment And Payment For Shares of
               Preferred Stock . . . . . . . . . . . . . . . . . . . . .    5
        5.   Certain Conditions Of The Offer . . . . . . . . . . . . . .    5
        6.   Price Range of Shares of Preferred Stock  . . . . . . . . .    8
        7.   Purpose Of The Offer  . . . . . . . . . . . . . . . . . . .    8
        8.   Source And Amount Of Funds  . . . . . . . . . . . . . . . .    9
        9.   Shares of Preferred Stock Outstanding . . . . . . . . . . .    9
        10.  Certain Legal Matters; Regulatory Approvals . . . . . . . .   10
        11.  Certain Federal Income Tax Consequences . . . . . . . . . .   10

             Stockholders Owning No Other Company Equity Stock.  . . . .   11
             Stockholders Owning Common Stock. . . . . . . . . . . . . .   11
             Treatment of Dividend Income for Corporate Stockholders.  .   12
             Backup Withholding. . . . . . . . . . . . . . . . . . . . .   13
        12.  Extension Of The Offer; Termination; Amendments . . . . . .   13
        13.  Fees And Expenses . . . . . . . . . . . . . . . . . . . . .   14
        14.  Miscellaneous . . . . . . . . . . . . . . . . . . . . . . .   14

   <PAGE>
   To The Holders Of Preferred Stock 
   Of Schultz Sav-O Stores, Inc.:

                                  INTRODUCTION

             The Company hereby invites its stockholders to tender their
   shares of the Company's Preferred Stock, $100 par value per share (the
   "Shares" or the "Preferred Stock"), to the Company at a cash price of $50
   per share (the "Purchase Price") upon the terms and conditions set forth
   in this Offer to Purchase and in the related Letter of Transmittal (which
   together constitute the "Offer").  All Shares properly tendered and not
   withdrawn prior to the Expiration Date (as defined in Section 1) will be
   purchased at the Purchase Price, net to the seller in cash, upon the terms
   and subject to the conditions of the Offer.  The Offer is not a redemption
   of Preferred Stock under the Company's Restated Articles of Incorporation.

             THE OFFER IS NOT CONDITIONED UPON ANY MINIMUM NUMBER OF SHARES
   BEING TENDERED.  THE OFFER IS, HOWEVER, SUBJECT TO CERTAIN OTHER
   CONDITIONS.  SEE SECTION 5.

             NEITHER THE COMPANY NOR ITS BOARD OF DIRECTORS MAKES ANY
   RECOMMENDATION TO ANY STOCKHOLDER AS TO WHETHER TO TENDER OR REFRAIN FROM
   TENDERING SHARES OF PREFERRED STOCK.  NO DIRECTOR, OFFICER OR AFFILIATE OF
   THE COMPANY IS A RECORD OR BENEFICIAL OWNER OF THE SHARES OF PREFERRED
   STOCK.  STOCKHOLDERS MUST MAKE THEIR OWN DECISIONS WHETHER TO TENDER
   SHARES OF PREFERRED STOCK AND, IF SO, HOW MANY SHARES TO TENDER.

             There are currently 3,000 Shares outstanding.  The 3,000 Shares
   that the Company is offering to purchase represent 100% of the Shares
   outstanding.

             THIS OFFER IS NOT BEING MADE FOR (NOR WILL TENDERS BE ACCEPTED
   OF) THE COMPANY'S COMMON STOCK $0.05, PAR VALUE PER SHARE. 

                                    THE OFFER

             Over the past several years, the Company's operations have
   generated substantial cash, resulting in a strong balance sheet.  The
   Company has, among other things, utilized its increasing cash resources to
   fund its operations and thereby minimize its incurrence of debt, to
   repurchase shares of its Common Stock, $0.05 per value per share (the
   "Common Stock"), and to increase cash dividends on its Common Stock.  Even
   after this Preferred Stock tender offer is completed, the Company will
   have substantial cash balances as well as ready access to other sources of
   capital sufficient to meet its anticipated ongoing operational and capital
   expenditure needs.  Therefore, the Board of Directors believes that the
   purchase of Shares is an attractive use of a portion of the Company's
   available cash on behalf of its stockholders, and is consistent with the
   Company's long-term corporate goal of increasing stockholder value.  The
   Board of Directors encourages preferred stockholders to carefully consider
   the Offer because it provides an opportunity to obtain cash for their
   shares of Preferred Stock, an opportunity which is normally not available
   due to the lack of any active trading market in the Preferred Stock. 
   Since the Preferred Stock yields a before-tax dividend of only 3% per
   year, obtaining cash in return for a tender of Preferred Stock also
   creates a potential opportunity for preferred stockholders to reinvest the
   cash proceeds received from tending their shares of Preferred Stock into
   higher yielding investments.

             Neither the Company nor the Board of Directors is making any
   recommendation to any stockholder as to whether to tender or refrain from
   tendering shares of Preferred Stock.  No director, officer or affiliate of
   the Company is a record or beneficial owner of shares of Preferred Stock.

   1.   Number Of Shares of Preferred Stock

             Upon the terms and subject to the conditions of the Offer, the
   Company will accept for payment and purchase all 3,000 of the outstanding
   shares of Preferred Stock or such lesser number of Shares as are properly
   tendered on or prior to the Expiration Date (and not withdrawn in
   accordance with Section 3) at a cash price of $50 per share.  The term
   "Expiration Date" means 12:00 Midnight, Milwaukee time, on October 11,
   1995, unless the Company, in its sole discretion, shall have extended the
   period of time during which the Offer is open, in which event the term
   "Expiration Date" shall refer to the latest time and date at which the
   Offer, as so extended by the Company, shall expire.  For a description of
   the Company's right to extend the period of time during which the Offer is
   open, and to delay, terminate or amend the Offer, see Section 12.

             All Shares purchased pursuant to the Offer will be purchased at
   the Purchase Price.  All Shares tendered which are not purchased pursuant
   to the Offer for any reason will be returned to the tendering stockholders
   at the Company's expense as promptly as practicable.

             If (i) the Company increases or decreases the price to be paid
   for Shares, or decreases the number of Shares being sought and (ii) the
   Offer is scheduled to expire at any time earlier than the expiration of a
   period ending on the tenth business day from, and including, the date that
   notice of such increase or decrease is first published, sent or given in
   the manner described in Section 11, the Offer will automatically be
   extended until the expiration of ten business days from the date of
   publication of such notice.  For purposes of the Offer, a "business day"
   means any day other than a Saturday, Sunday or federal holiday and
   consists of the time period from 12:01 A.M. through 12:00 Midnight,
   Milwaukee time.

   2.   Procedure For Tendering Shares of Preferred Stock

             Proper Tender of Shares.  To tender shares of Preferred Stock
   pursuant to the Offer, a properly completed and duly executed Letter of
   Transmittal (or manually executed facsimile thereof) with any required
   signature guarantees and any other documents required by the Letter of
   Transmittal must be received by the Company at the address set forth on
   the first page of the Letter of Transmittal along with the certificates
   for the Shares to be tendered.

             Notwithstanding any other provision hereof, payment for Shares
   tendered and accepted for payment pursuant to the Offer will be made only
   after timely receipt by the Company of certificates for such Shares, a
   properly completed and duly executed Letter of Transmittal (or facsimile
   thereof) with any required signature guarantees and any other documents
   required by the Letter of Transmittal.

             Shares tendered and purchased by the Company will not receive or
   otherwise be entitled to the regular annual cash dividend of $3.00 per
   Share expected to be paid by the Company on or about January 31, 1996 to
   holders of record on or about January 1, 1996.  Shares which are tendered
   but not purchased, or which are not tendered, and remain outstanding will
   remain entitled to receipt of such dividend.

             Signature Guarantees.  No signature guarantee is required on the
   Letter of Transmittal if the Letter of Transmittal is signed by the
   registered holder of the Shares exactly as the name of the registered
   holder appears on the certificate tendered therewith, and payment is to be
   made directly to such registered holder.  In all other cases, all
   signatures on the Letter of Transmittal must be guaranteed by a member
   firm of a registered national securities exchange, a member of the Stock
   Transfer Association's approval medallion program (such as STAMP, SEMP or
   MSP) or a commercial bank or trust company having an office, branch or
   agency in the United States (each such entity, an "Eligible Institution"). 
   See Instruction 1 of the Letter of Transmittal.  If a certificate
   representing Shares is registered in the name of a person other than the
   signer of a Letter of Transmittal, or if payment is to be made, or Shares
   not purchased or tendered are to be issued, to a person other than the
   registered holder, the certificate must be endorsed or accompanied by an
   appropriate stock power, in either case signed exactly as the name of the
   registered holder appears on the certificate with the signature on the
   certificate or stock power guaranteed by an Eligible Institution.

             Method of Delivery.  THE METHOD OF DELIVERY OF SHARES AND ALL
   OTHER REQUIRED DOCUMENTS IS AT THE OPTION AND RISK OF THE TENDERING
   STOCKHOLDER.  IF CERTIFICATES FOR SHARES ARE TO BE SENT BY MAIL,
   REGISTERED MAIL WITH RETURN RECEIPT REQUESTED, PROPERLY INSURED, IS
   RECOMMENDED.

             Federal Income Tax Withholding.  To prevent federal income tax
   backup withholding equal to 31% of the gross payments made pursuant to the
   Offer, each stockholder who does not otherwise establish an exemption from
   such withholding must notify the Company of such stockholder's correct
   taxpayer identification number and provide certain other information by
   completing the Form W-9 enclosed with the Letter of Transmittal.

             Determination of Validity; Rejection of Shares; Waiver of
   Defects; No Obligation To Give Notice of Defects.  All questions as to the
   number of Shares to be accepted, the form of documents and the validity,
   eligibility (including time of receipt) and acceptance for payment of any
   tender of Shares will be determined by the Company, in its sole
   discretion, which determination shall be final and binding on all parties. 
   The Company reserves the absolute right to reject any or all tenders of
   Shares determined by it not to be in proper form or the acceptance for
   payment of or payment for which may be unlawful.  The Company also
   reserves the absolute right to waive any of the conditions of the Offer or
   any defect or irregularity in any tender of Shares.  No tender of Shares
   will be deemed to be properly made until all defects and irregularities
   have been cured or waived.  Neither the Company nor any other person will
   be under any duty to give notification of any defect or irregularity in
   tenders or incur any liability for failure to give any such notice.

             Tender Constitutes an Agreement.  The tender of Shares pursuant
   to the procedures described above will constitute a binding agreement
   between the tendering stockholder and the Company upon the terms and
   subject to the conditions of the Offer.

   3.   Withdrawal Rights

             Except as otherwise provided in this Section 3, tenders of
   Shares pursuant to the Offer will be irrevocable.  Shares tendered
   pursuant to the Offer may be withdrawn at any time prior to the Expiration
   Date and, unless theretofore accepted for payment by the Company as
   provided in the Offer, may also be withdrawn after 12:00 Midnight,
   Milwaukee time, on November 6, 1995.

             For a withdrawal to be effective, a written notice of withdrawal
   must be timely received by the Company at the address set forth on the
   first page of the Letter of Transmittal.  Any such notice of withdrawal
   must specify the name of the person who tendered the Shares to be
   withdrawn, the number of Shares to be withdrawn and the name of the
   registered holder, if different from that of the person who tendered such
   Shares.  If the certificates have been delivered to the Company, then,
   prior to the release of such certificates, the tendering stockholder must
   submit the serial numbers shown on the particular certificates evidencing
   the Shares to be withdrawn and the signature on the notice of withdrawal
   must be guaranteed by an Eligible Institution, except in the case of
   Shares tendered by an Eligible Institution.  All questions as to the form
   and validity (including time of receipt) of notices of withdrawal will be
   determined by the Company, in its sole discretion, which determination
   shall be final and binding.  Neither the Company nor any other person
   shall be obligated to give any notice of any defects or irregularities in
   any notice of withdrawal and none of them shall incur any liability for
   failure to give any such notice.  Any Shares properly withdrawn will
   thereafter be deemed not tendered for purposes of the Offer.  However,
   withdrawn Shares may be retendered prior to the Expiration Date by again
   following the procedures described in Section 2.

             If the Company extends the Offer, is delayed in its purchase of
   Shares or is unable to purchase Shares pursuant to the Offer for any
   reason, then, without prejudice to the Company's rights under the Offer,
   the Company may, subject to applicable law, retain all tendered Shares,
   and the Shares may not be withdrawn except to the extent tendering
   stockholders are entitled to withdrawal rights as described in this
   Section 3.

   4.   Acceptance For Payment And Payment For Shares of Preferred Stock

             Upon the terms and subject to the conditions of the Offer, the
   Company will accept for payment as soon as practicable after the
   Expiration Date 3,000 Shares (or such lesser number of Shares as are
   properly tendered and not withdrawn), at a cash price of $50 per Share.

             Payment for Shares accepted for payment pursuant to the Offer
   will be made by check in the amount of $50 for each tendered Share via
   U.S. mail to each tendering shareholder at the address specified for such
   payment in the applicable Letter of Transmittal.  Certificates for all
   Shares which are tendered but not purchased will be returned as soon as
   practicable after the Expiration Date or termination of the Offer without
   expense to the tendering stockholder.  Under no circumstances will
   interest be paid by the Company by reason of any delay in paying for any
   Shares or otherwise.  In addition, if certain events occur, the Company
   may not be obligated to purchase Shares pursuant to the Offer.  See
   Section 5.

             The Company will pay all stock transfer taxes, if any, payable
   on the transfer to it of Shares purchased pursuant to the Offer, except if
   payment of the Purchase Price is to be made to any person other than the
   registered holder, or if tendered certificates are registered in the name
   of any person other than the person signing the Letter of Transmittal.  In
   such circumstances, the amount of all stock transfer taxes, if any
   (whether imposed on the registered holder or such other person), payable
   on account of the transfer to such person will be deducted from the
   Purchase Price unless evidence satisfactory to the Company of the payment
   of such taxes or exemption therefrom is submitted.  See Instruction 6 of
   the Letter of Transmittal.

             ANY TENDERING STOCKHOLDER OR OTHER PAYEE WHO FAILS TO COMPLETE
   FULLY AND SIGN THE SUBSTITUTE FORM W-9 INCLUDED IN THE LETTER OF
   TRANSMITTAL MAY BE SUBJECT TO REQUIRED FEDERAL INCOME TAX WITHHOLDING OF
   31% OF THE GROSS PROCEEDS PAID TO SUCH STOCKHOLDER OR OTHER PAYEE PURSUANT
   TO THE OFFER.  SEE SECTION 2.

   5.   Certain Conditions Of The Offer

             Notwithstanding any other provision of the Offer, the Company
   shall not be required to accept for payment, purchase or pay for any
   Shares tendered and may terminate or amend the Offer or may postpone the
   acceptance for payment of, or the payment for, Shares tendered, if at any
   time on or after September 11, 1995 and at or before the payment for any
   such Shares, any of the following events shall have occurred (or shall
   have been determined by the Company to have occurred) which, in the
   Company's sole judgment in any such case and regardless of the
   circumstances (including any action or omission to act by the Company),
   makes it inadvisable to proceed with the Offer or with such acceptance for
   purchase or payment:

             (a) there shall have been threatened, instituted or pending
        any action or proceeding by any government or governmental
        authority or regulatory or administrative agency, domestic or
        foreign, or by any other person, domestic or foreign, before any
        court or governmental authority or regulatory or administrative
        agency, domestic or foreign, (i) that challenges or seeks to
        make illegal, or delay or otherwise directly or indirectly
        restrain or prohibit the making of the Offer, the acceptance for
        payment of or payment for some or all of the Shares by the
        Company or otherwise directly or indirectly relating in any
        manner to or affecting the Offer, or (ii) that otherwise, in the
        sole judgment of the Company, has or may have a material adverse
        effect on the business, financial condition, income, operations
        or prospects of the Company or has or may materially impair the
        contemplated benefits of the Offer to the Company; or

             (b) any action shall have been threatened, instituted,
        pending or taken or approval withheld or any statute, rule,
        regulation, judgment or order or injunction proposed, sought,
        enacted, enforced, promulgated, amended, issued or deemed
        applicable to the Offer or the Company by any court, government
        or governmental authority or regulatory or administrative
        agency, domestic or foreign, that, in the sole judgment of the
        Company might, directly or indirectly, result in any of the
        consequences referred to in clauses (i) or (ii) of paragraph (a)
        above; or

             (c) there shall have occurred (i) any general suspension of
        trading in, or limitation on prices, for, securities on any
        national securities exchange or in the over-the-counter market,
        (ii) the declaration of a banking moratorium or any suspension
        of payments in respect of banks in the United States, (iii) the
        commencement of a war, armed hostilities or other international
        or national calamity directly or indirectly involving the United
        States, (iv) any limitation by any governmental, regulatory or
        administrative authority or agency or any other event that, in
        the sole judgment of the Company, might affect the extension of
        credit by banks or other lending institutions, (v) any
        significant decrease in the market price of the Common Stock, or
        any change in the general political, market, economic or
        financial conditions in the United States or abroad that has or
        may have material adverse effects with respect to the Company's
        business, operations or prospects or the trading in the Common
        Stock, (vi) in the case of any of the foregoing existing at the
        time of the commencement of the Offer, a material acceleration
        or worsening thereof, or (vii) any decline in either the Dow
        Jones Industrial Average (4,700.72 at the close of business on
        September 8, 1995 or the Standard and Poor's Index of 500
        Industrial Companies (572.68 at the close of business on
        September 8, 1995) by an amount in excess of 10%, measured from
        the close of business on September 8, 1995; or

             (d) a tender or exchange offer for some or all of the
        Shares (other than the Offer) or the Common Stock or a proposal
        with respect to a merger, consolidation or other business
        combination with or involving the Company shall have been
        proposed to be made or shall have been made by another person;
        or

             (e) any entity, group (as that term is used in Section
        13(d)(3) of the Exchange Act) or person (other than entities,
        groups or persons, if any, who have filed with the Commission a
        Schedule 13G or a Schedule 13D with respect to any shares of
        Common Stock on or before September 8, 1995) shall have acquired
        or proposed to acquire beneficial ownership of more than 5% of
        the outstanding Common Stock; or

             (f) any such entity, group or person that has publicly
        disclosed any such beneficial ownership of more than 5% of the
        outstanding shares of Common Stock prior to such date shall have
        acquired, or proposed to acquire, beneficial ownership of
        additional shares of Common Stock constituting more than 2% of
        the outstanding Common Stock or shall have been granted an
        option or right to acquire beneficial ownership of additional
        shares constituting more than 2% of the outstanding Common
        Stock; or

             (g) any person or group shall have filed a Notification and
        Report Form under the Hart-Scott-Rodino Antitrust Improvements
        Act of 1976 reflecting an intent to acquire the Company or any
        of its Common Stock; or

             (h) any change or changes have occurred (or any development
        shall have occurred involving any prospective change or changes)
        in the business, assets, liabilities, condition (financial or
        otherwise), operations, results of operations or prospects of
        the Company that, in the sole judgment of the Company, have or
        may have a material effect with respect to the Company.

             The foregoing conditions are for the sole benefit of the Company
   and may be asserted by the Company in its sole discretion regardless of
   the circumstances (including any action or inaction by the Company) giving
   rise to any such conditions, or may be waived by the Company in its sole
   discretion, in whole or in part at any time.  The failure by the Company
   at any time to exercise its rights under any of the foregoing conditions
   shall not be deemed a waiver of any such right; the waiver of any such
   right with respect to particular facts and circumstances shall not be
   deemed a waiver with respect to any other facts and circumstances; and
   each such right shall be deemed an ongoing right which may be asserted at
   any time or from time to time.  Any determination by the Company
   concerning the events described in this Section 5 shall be final and
   binding on all parties.

   6.   Price Range of Shares of Preferred Stock

             The Preferred Stock is not listed on any stock exchange or
   inter-dealer quotation system and, to the best knowledge of the Company,
   there is not an established or informal trading market for the Preferred
   Stock.  The Company is not aware of any transaction involving the purchase
   or sale of Preferred Stock during the forty business days prior to the
   date of the Offer.

             The Purchase Price has been established by the Board of
   Directors based solely upon the recommendation of management.  No
   assurance can be given that the Purchase Price is equal to the price that
   could be obtained if a trading market existed for the Preferred Stock. 
   The Company has not obtained any opinion, report or appraisal relating to
   the valuation of the Preferred Stock and no representation or warranty is
   made herein regarding the fairness of the Purchase Price.  The Offer is
   not a redemption of Preferred Stock under the Company's Restated Articles
   of Incorporation, which require, among other things, that any redemption
   of Preferred Stock be made at the par value thereof.

   7.   Purpose Of The Offer

             Over the past several years, the Company's operations have
   generated substantial cash, resulting in a strong balance sheet.  The
   Company has, among other things, utilized its increasing cash resources to
   fund its operations and thereby minimize its incurrence of debt, to
   repurchase shares of its Common Stock and to increase cash dividends on
   its Common Stock.  Even after this Preferred Stock tender offer is
   completed, the Company will have substantial cash balances as well as
   ready access to other sources of capital sufficient to meet its
   anticipated ongoing operational and capital expenditure needs.  Therefore,
   the Board of Directors believes that the purchase of Shares is an
   attractive use of a portion of the Company's available cash on behalf of
   its stockholders, and is consistent with the Company's long-term corporate
   goal of increasing stockholder value.  The Board of Directors encourages
   preferred stockholders to carefully consider the Offer because it provides
   an opportunity to obtain cash for their shares of Preferred Stock, an
   opportunity which is normally not available due to the lack of any active
   trading market in the Preferred Stock.  Since the Preferred Stock yields a
   before-tax dividend of only 3% per year, obtaining cash in return for a
   tender of Preferred Stock also creates a potential opportunity for
   preferred stockholders to reinvest the cash proceeds received from tending
   their shares of Preferred Stock into higher yielding investments.

             NEITHER THE COMPANY NOR ITS BOARD OF DIRECTORS MAKES ANY
   RECOMMENDATION TO ANY STOCKHOLDER AS TO WHETHER TO TENDER OR REFRAIN FROM
   TENDERING ANY OR ALL OF SUCH STOCKHOLDER'S SHARES OF PREFERRED STOCK AND
   NEITHER HAS AUTHORIZED ANY PERSON TO MAKE ANY SUCH RECOMMENDATION. 
   PREFERRED STOCKHOLDERS ARE URGED TO EVALUATE FULLY ALL INFORMATION IN THE
   OFFER, CONSULT THEIR OWN INVESTMENT AND TAX ADVISORS AND MAKE THEIR OWN
   DECISIONS WHETHER TO TENDER THEIR SHARES OF PREFERRED STOCK AND,IF SO, HOW
   MANY SHARES OF PREFERRED STOCK TO TENDER AND THE PRICE OR PRICES AT WHICH
   TO TENDER.

             If any shares of Preferred Stock remain outstanding after the
   termination of the Offering, the Company may in the future purchase shares
   of Preferred Stock in private transactions, through tender offers or
   otherwise, or redeem shares of Preferred Stock as provided in the
   Company's Restated Articles of Incorporation.  Any such purchases may be
   on the same terms as, or on terms which are more or less favorable to
   stockholders than, the terms of the Offer.  However, Rule 13e-4(f)(6)
   under the Exchange Act generally prohibits the Company and its affiliates
   from purchasing any shares of Preferred Stock, other than pursuant to the
   Offer, until at least ten business days after the expiration or
   termination of the Offer.  Any redemption would be on the terms provided
   in the Company's Restated Articles of Incorporation, which require, among
   other things, that any redemption of Preferred Stock be made at the par
   value thereof.  Any possible future purchases or redemptions by the
   Company will depend on many factors, including the results of the Offer,
   the Company's business and financial position and general economic and
   market conditions.

   8.   Source And Amount Of Funds

             If the Company were to purchase all 3,000 outstanding Shares
   pursuant to the Offer at a Purchase Price of $50 per Share, the maximum
   aggregate cost of the Offer to the Company would be $150,000 (not
   including expenses associated with the Offer), which would be paid from
   cash balances of the Company.  At July 15, 1995 the Company had cash and
   short-term investments of approximately $18.9 million.  The Company's
   management does not believe the amount of the maximum aggregate cost of
   the Offer is material to the financial condition of the Company.  The fees
   and expenses associated with the Offer are estimated by the Company to be
   approximately $10,000 and will be paid by the Company.

   9.   Shares of Preferred Stock Outstanding

             The Company has 3,000 issued and outstanding shares of Preferred
   Stock held of record by 11 holders.  The 3,000 Shares that the Company is
   offering to purchase pursuant to the Offer represent 100% of such issued
   and outstanding Shares.  None of the Company's executive officers or
   directors are record holders or beneficial owners of any Shares.

             The purchase of Shares pursuant to the Offer will reduce the
   number of shares and will likely reduce the number of stockholders of
   Preferred Stock.

             Shares of Preferred Stock acquired by the Company pursuant to
   the Offer will be cancelled and will not be reissued by the Company.

   10.  Certain Legal Matters; Regulatory Approvals

             The Company is not aware of any license or regulatory permit
   that it believes is material to the Company's business that might be
   adversely affected by the Company's acquisition of Shares as contemplated
   herein or of any approval or other action by any government or
   governmental, administrative or regulatory authority or agency, domestic
   or foreign, that would be required for the acquisition of ownership of
   Shares by the Company as contemplated herein.  Should any such approval or
   other action be required, the Company will make a good faith effort to
   obtain such approval or other action.  The Company is unable to predict
   whether it will be required to delay the acceptance for payment of, or
   payment for, Shares tendered pursuant to the Offer pending the outcome of
   any such matter.  There can be no assurance that any such approval or
   other action, if needed, would be obtained or would be obtained without
   substantial consideration or that the failure to obtain any such approval
   or other action might not result in adverse consequences to the Company's
   business.  The Company's obligations under the Offer to accept for payment
   and pay for Shares are subject to certain conditions.  See Section 5.

   11.  Certain Federal Income Tax Consequences

             The following is a general summary under currently applicable
   law of certain federal income tax considerations generally applicable to
   the Offer.  The discussion set forth below is for general information only
   and the tax treatment described herein may vary depending upon each
   stockholder's particular circumstances and tax position.  Certain
   stockholders (including insurance companies, tax-exempt organizations,
   financial institutions or broker-dealers, foreign corporations and persons
   who are not citizens or residents of the United States) may be subject to
   special rules not discussed below.  No ruling from the Internal Revenue
   Service ("IRS") will be applied for with respect to the federal income tax
   consequences discussed herein and, accordingly, there can be no assurance
   that the IRS will agree with the conclusions stated.  The discussion does
   not consider the effect of any applicable foreign, state, local or other
   tax laws.  EACH STOCKHOLDER SHOULD CONSULT HIS OR HER OWN TAX ADVISOR AS
   TO THE PARTICULAR TAX CONSEQUENCES TO HIM OR HER OF THE OFFER, INCLUDING
   THE APPLICABILITY AND EFFECT OF ANY FOREIGN, STATE, LOCAL OR OTHER TAX
   LAWS, ANY RECENT CHANGES IN APPLICABLE TAX LAWS AND ANY PROPOSED
   LEGISLATION.

             For purposes of this discussion, stockholders are assumed to
   hold their Shares as capital assets, and "Equity Stock" means any equity
   security issued by the Company, including both the Preferred Stock and the
   Common Stock.

             The sale of Shares pursuant to the Offer will be a taxable
   transaction, the consequences of which will be determined under the stock
   redemption rules of Section 302 of the Internal Revenue Code of 1986, as
   amended (the "Code").  Under these rules, the entire cash proceeds
   received by a stockholder for his or her Shares pursuant to the Offer will
   be treated as a distribution taxable as a dividend (assuming the Company
   has sufficient earnings and profits, as discussed below), without regard
   to whether gain or loss is realized, unless the particular stockholder
   satisfies one of the three tests described below.  If any of those tests
   is satisfied, the stockholder will recognize capital gain or loss equal to
   the difference between the cash proceeds received for the Shares pursuant
   to the Offer and the stockholder's tax basis for such Shares.

             Under Section 302 of the Code, the entire proceeds received from
   the sale of Shares pursuant to the Offer will be treated as a distribution
   taxable as a dividend unless the sale (a) results in a "complete
   redemption" of all of the stockholder's Equity Stock in the Company, (b)
   is "substantially disproportionate" with respect to the stockholder or (c)
   is "not essentially equivalent to a dividend" with respect to the
   stockholder.  In determining whether any of these tests is satisfied, a
   stockholder must take into account both shares of Equity Stock in the
   Company actually owned by such stockholder and any shares of Equity Stock
   constructively owned by such stockholder under the rules set forth in
   Section 318 of the Code.  Under Section 318, a stockholder generally is
   considered to own shares of Equity Stock, which such stockholder has the
   option to acquire and shares of Equity Stock owned (and, in some cases,
   constructively owned) by certain members of the stockholder's family and
   by certain entities (such as corporations, partnerships, trusts and
   estates) in which such stockholder, a member of such stockholder's family
   or related entity has an interest.

             Stockholders Owning No Other Company Equity Stock.  A sale of
   Shares pursuant to the Offer will result in a "complete redemption" of all
   of the stockholder's Equity Stock in the Company if, pursuant to the
   Offer, the Company purchases all of the Shares actually and constructively
   owned by the stockholder and the stockholder does not own (actually or
   constructively) any other Equity Stock in the Company.  If the
   stockholder's sale of Shares pursuant to the Offer includes all of the
   shares of Equity Stock in the Company actually owned by the stockholder
   and, in the case of a stockholder who is an individual, the stockholder
   continues to own constructively only Shares or other Company Equity Stock
   held by family members, such stockholder may qualify for "complete
   redemption" treatment if such stockholder is eligible for, and properly
   complies with the procedures for waiving the constructive ownership rules
   regarding attribution from family members.  Under certain circumstances,
   entities which are  stockholders also may waive the constructive ownership
   rules regarding attribution of shares of Equity Stock between family
   members if the waiver procedures are followed by both the entity and any
   related person through whom the constructively owned shares of Equity
   Stock are in turn attributable to the entity.  A proper waiver is subject
   to several conditions, one of which is that the stockholder (and, also, in
   the case of a waiver by an entity, any such related person) may not have
   an interest in the Company (including an interest as an officer, director
   or employee), other than an interest as a creditor, for ten years after
   the sale of Shares.  Stockholders should consult their own tax advisors as
   to the availability of the waiver procedures.

             Stockholders Owning Common Stock.  The sale of Shares pursuant
   to the Offer would be "substantially disproportionate" with respect to a
   stockholder if, immediately after the Offer, the stockholder owns less
   than 50% of the total combined voting power of all classes of Equity Stock
   entitled to vote and such stockholder's actual and constructive percentage
   ownership of voting Equity Stock then outstanding is less than 80% of the
   stockholder's actual and constructive percentage ownership of voting
   Equity Stock outstanding immediately before the purchase of Shares
   pursuant to the Offer.  The sale of Shares pursuant to the Offer cannot be
   treated as substantially disproportionate because the Shares do not have
   any voting rights.  Accordingly, the sale of Shares pursuant to the Offer
   will not reduce the stockholder's actual and constructive percentage
   ownership of voting Equity Stock of the Company. 

             Whether the sale of Shares pursuant to the Offer is "not
   essentially equivalent to a dividend" depends upon the individual
   stockholder's facts and circumstances, but in any case requires a
   "meaningful reduction" in the stockholder's proportionate interest in the
   Company.  This test is particularly applicable to the sale of Shares
   pursuant to the Offer by a stockholder who actually or constructively owns
   Common Stock of the Company but who does not control or participate in the
   management of the Company.  Under these circumstances, the sale of Shares
   does not meet either of the "complete redemption" or "substantially
   disproportionate" tests, but the holder of the Shares has sustained a
   reduction of dividend and liquidation rights in favor of the holders of
   the Company's Common Stock.  In addition, because there is no consistent
   relationship between the percentage of outstanding Shares held by a
   stockholder and the percentage of Common Stock held by a stockholder, the
   sale of all of the Shares pursuant to the Offer should be treated as "not
   essentially equivalent to a dividend," and therefore be treated as a
   return of capital and capital gain for federal tax purposes.  However,
   Stockholders seeking to rely on this test should consult their own tax
   advisors as to the application of this standard to their particular
   situations.

             Stockholders should be aware that an acquisition or disposition
   of Shares or other shares of Equity Stock of the Company by a stockholder
   substantially contemporaneously with the Offer will be taken into account
   in determining whether any of the three tests described above is
   satisfied.  Stockholders should consult their own tax advisors as to the
   effect of such events on the application of such tests.

             If none of the tests described above is satisfied with respect
   to a stockholder, such stockholder's receipt of cash for Shares pursuant
   to the Offer will be treated as a distribution taxable as a dividend,
   provided that the Company has sufficient earnings and profits.  Otherwise,
   the distribution will be treated as a return of capital to the extent of
   the stockholder's basis in the Shares and will be treated as capital gain
   with respect to any excess.  The Company has represented that it has
   current or accumulated earnings and profits in excess of the aggregate
   amount to be paid for the 3,000 outstanding Shares.

             Treatment of Dividend Income for Corporate Stockholders.  Any
   income which is treated as a dividend pursuant to the rules described
   above will be eligible for the 70% dividends received deduction allowable
   to domestic corporate stockholders under Section 243 of the Code, subject
   to applicable limitations, including those relating to "debt-financed
   portfolio stock" under Section 246A of the Code and to the holding period
   requirements of Section 246 of the Code.  Also, any amount treated as a
   dividend will constitute an "extraordinary dividend" subject to the
   provisions of Section 1059 of the Code.  In addition, the aggregation
   rules of Section 1059 may require that other dividends received by the
   stockholders on stock of the Company be treated as "extraordinary
   dividends".  Under Section 1059, a corporate stockholder must reduce the
   tax basis of such stockholder's Shares (but not below zero) by the portion
   of any "extraordinary dividend" which is deducted under the dividends
   received deduction and, if such portion exceeds the stockholder's tax
   basis for the stock, must treat any such excess as additional gain on the
   subsequent sale or other disposition of such Shares.

             Backup Withholding.  See Section 2 concerning the potential
   application of federal backup withholding.

   12.  Extension Of The Offer; Termination; Amendments

             The Company expressly reserves the right, in its sole
   discretion, and regardless of whether or not any of the conditions
   specified in Section 5 shall have occurred, at any time or from time to
   time, to extend the period of time during which the Offer for the Shares
   is open by giving a public announcement thereof no later than 9:00 a.m.
   Milwaukee time, on the next business day after the previously scheduled
   Expiration Date.  There can be no assurance that the Company will exercise
   its right to extend the Offer for the Shares.  During any such extension,
   all Shares previously tendered and not withdrawn will remain subject to
   the Offer.

             The Company also expressly reserves the right, in its sole
   discretion, (i) to delay payment for any Shares not theretofore paid for
   or to terminate the Offer and not to accept for payment any Shares not
   theretofore accepted for payment, upon the occurrence of any of the
   conditions specified in Section 5, or (ii) at any time or from time to
   time to amend the Offer for the Shares in any respect, including
   decreasing the number of Shares the Company may purchase or increasing or
   decreasing the Purchase Price it may pay pursuant to the Offer.

             Any such extension, delay, termination or amendment will be
   followed as promptly as practicable by a public announcement thereof. 
   Without limiting the manner in which the Company may choose to make any
   public announcement, except as provided by applicable law (including Rule
   13e-4(e)(2) under the Exchange Act), the Company shall have no obligation
   to publish, advertise or otherwise communicate any such public
   announcement.

             If the Company makes a material change in the terms of the Offer
   for the Shares or the information concerning the Offer for the Shares, or
   if it waives a material condition of the Offer for the Shares, the Company
   will extend the Offer to the extent required by Rules 13e-4(d)(2) and 13e-
   4(e)(2) under the Exchange Act, which require that the minimum period
   during which an offer must remain open following material changes in the
   terms of the Offer or information concerning the Offer (other than a
   change in price or a change in percentage of securities sought) will
   depend upon the facts and circumstances, including the relative
   materiality of such terms or information.  The Company confirms that its
   payment is limited by Rule 13e-4(f)(5) under the Exchange Act, which
   requires that an issuer pay the consideration offered or return the
   tendered securities promptly after the termination or withdrawal of a
   tender offer.  If (i) the Company increases or decreases the Purchase
   Price to be paid for the Shares, or the Company decreases the number of
   Shares being sought and (ii) the Offer for the Shares is scheduled to
   expire at any time earlier than the expiration of a period ending on the
   tenth business day from, and including, the date that notice of such
   increase or decrease is first published, sent or given, the Offer for the
   Shares will be extended until the expiration of such period of ten
   business days.

   13.  Fees And Expenses

             The Company will not pay any fees or commissions to any broker
   or dealer or any other person for soliciting tenders of Shares pursuant to
   the Offer.  Brokers, dealers, commercial banks and trust companies will,
   upon request, be reimbursed by the Company for reasonable and necessary
   costs and expenses incurred by them in forwarding materials to their
   customers.

   14.  Miscellaneous

             The Company is not aware of any jurisdiction in which the making
   of the Offer or the acceptance for payment of Shares in connection
   therewith would not be in compliance with the laws of such jurisdiction. 
   If the Company becomes aware of any jurisdiction where the making of the
   Offer would not be in compliance with such laws, the Company will make a
   good faith effort to comply with such laws or seek to have such laws
   declared inapplicable to the Offer.  If after such good faith effort the
   Company cannot comply with any such laws, the Offer will not be made to,
   nor will tenders be accepted from or on behalf of, holders of Shares in
   any such jurisdictions.

                                 SCHULTZ SAV-O STORES, INC.

   September 11, 1995





                              LETTER OF TRANSMITTAL
                             To Accompany Shares of
                                 PREFERRED STOCK
                                        of
                           SCHULTZ SAV-O STORES, INC.

         Tendered pursuant to Offer to Purchase dated September 11, 1995

             TO BE EFFECTIVE IN MAKING A TENDER OF YOUR PREFERRED STOCK, THIS
   LETTER OF TRANSMITTAL, PROPERLY COMPLETED AND SIGNED IN ACCORDANCE WITH
   THE INSTRUCTIONS ATTACHED HERETO, TOGETHER WITH CERTIFICATES FOR THE
   PREFERRED STOCK OF SCHULTZ SAV-O STORES, INC. COVERED HEREBY, MUST BE
   RECEIVED BY SCHULTZ SAV-O STORES, INC. AT THE APPROPRIATE ADDRESS SET
   FORTH BELOW NOT LATER THAN 12:00 MIDNIGHT, MILWAUKEE TIME, ON WEDNESDAY,
   OCTOBER 11, 1995, UNLESS THE OFFER IS EXTENDED.

                                                        

             THIS OFFER IS NOT BEING MADE FOR (NOR WILL TENDERS BE ACCEPTED
   OF) THE COMPANY'S COMMON STOCK, $0.05 PAR VALUE PER SHARE.



       THIS OFFER AND WITHDRAWAL RIGHTS EXPIRE AT 12:00 MIDNIGHT,
       MILWAUKEE TIME, ON WEDNESDAY, OCTOBER 11, 1995, UNLESS THE
                           OFFER IS EXTENDED.



                      TO:  SCHULTZ SAV-O STORES, INC.


                 By Mail:                By Hand or Overnight Delivery:

        Schultz Sav-O Stores, Inc.               John H. Dahly
           Attn:  John H. Dahly            Schultz Sav-O Stores, Inc.
             2215 Union Avenue                 2215 Union Avenue
               P.O. Box 419               Sheboygan, Wisconsin  53081
     Sheboygan, Wisconsin  53082-0419

        Questions regarding tender procedures may be directed to John H.
   Dahly, Executive Vice President, at Schultz Sav-O Stores, Inc., telephone
   number (414) 457-4433.

             PLEASE READ CAREFULLY THE INSTRUCTIONS INCLUDED HEREIN


                DESCRIPTION OF SHARES OF PREFERRED STOCK TENDERED
                           (See Instructions 3 and 4)

        NAMES AND ADDRESS(ES) OF
      REGISTERED HOLDER(S) (Please
       fill in exactly as name(s)            CERTIFICATE(S) TENDERED
        appear on Certificate(s)        (Attach signed list if necessary)

                                                     NUMBER OF
                                                      SHARES
                                                    REPRESENTED    NUMBER OF
                                     CERTIFICATE        BY          SHARES
                                      NUMBER(S)   CERTIFICATE(S)   TENDERED*


                                     __________    ____________   __________
                                     __________    ____________   __________
                                     __________    ____________   __________
                                     __________    ____________   __________

                                     TOTAL SHARES TENDERED:


    *    If you desire to tender fewer than all shares of Preferred Stock
         evidenced by any certificates listed above, please indicate in
         this column the number of shares of Preferred Stock you wish to
         tender.  If you fail to indicate the number of shares of Preferred
         Stock tendered, all shares of Preferred Stock evidenced by such
         certificates will be deemed to have been tendered.  See
         Instruction 4.


              PLEASE READ THE ACCOMPANYING INSTRUCTIONS CAREFULLY.

   TO SCHULTZ SAV-O STORES, INC.:

             The undersigned hereby tenders to Schultz Sav-O Stores, Inc., a
   Wisconsin corporation (the "Company"), the above-described shares of the
   Company's Preferred Stock, $100 par value per share (the "Shares" or the
   "Preferred Stock"), at the price per share indicated in this Letter of
   Transmittal, net to the seller in cash, upon the terms and subject to the
   conditions set forth in the Company's Offer to Purchase dated
   September 11, 1995, receipt of which is hereby acknowledged, and in this
   Letter of Transmittal (which together constitute the "Offer").

             Subject to and effective upon acceptance for payment of the
   Shares tendered hereby in accordance with the terms of the Offer
   (including, if the Offer is extended or amended, the terms or conditions
   of any such extension or amendment), the undersigned hereby sells, assigns
   and transfers to or upon the order of the Company all right, title and
   interest in and to all Shares tendered hereby that are purchased pursuant
   to the Offer and hereby represents and warrants to the Company that:

             (a)  the undersigned understands that tenders of Shares
        pursuant to the procedures described in Section 2 of the Offer
        to Purchase and in the Instructions hereto will constitute the
        undersigned's acceptance of the terms and conditions of the
        Offer;

             (b)  when and to the extent the Company accepts the Shares
        for purchase, the Company will acquire good, marketable and
        unencumbered title to them, free and clear of all security
        interests, liens, charges, encumbrances, conditional sales
        agreements or other obligations relating to their sale or
        transfer, and not subject to any adverse claim;

             (c)  on request, the undersigned will execute and deliver
        any additional documents the Company deems necessary or
        desirable to complete the assignment, transfer and purchase of
        the Shares tendered hereby; and

             (d)  the undersigned has read, understands and agrees with,
        all of the terms of the Offer.

             With respect to holders of certificates representing Shares
   tendered hereby, the names and addresses of the registered holders should
   be printed, if they are not already printed above, exactly as they appear
   on the certificates representing such Shares tendered hereby.  The
   certificate numbers, the number of Shares represented by such
   certificates, and the number of Shares that the undersigned wishes to
   tender, should be set forth in the appropriate boxes above.

             The undersigned understands that the Company will, upon the
   terms and subject to the conditions of the Offer, pay $50 in cash for each
   Share (the "Purchase Price") properly tendered and not withdrawn pursuant
   to the Offer, and that the Company will return all other tendered but not
   purchased Shares.  The undersigned understands that Shares tendered and
   purchased by the Company will not receive or otherwise be entitled to any
   portion of the regular cash dividend of $3 per Share expected to be paid
   by the Company on or about January 31, 1996 to holders of record on or
   about January 1, 1996.  Shares which are tendered but not purchased, or
   which are not tendered, and remain outstanding will remain entitled to
   receipt of such dividend.  The undersigned also understands that under no
   circumstances will interest be paid by the Company by reason of any delay
   in paying for any Shares or otherwise.

             The undersigned recognizes that under certain circumstances set
   forth in the Offer to Purchase, the Company may terminate or amend the
   Offer or may postpone the acceptance for payment of, or the payment for,
   Shares tendered.  In either event, the undersigned understands that
   certificate(s) for any Shares not properly tendered or not purchased will
   be returned to the undersigned at the address indicated above, unless
   otherwise indicated under the "Special Payment Instructions" or "Special
   Delivery Instructions" below.  The undersigned recognizes that the Company
   has no obligation, pursuant to the Special Payment Instructions, to
   transfer any certificate for Shares from the name of their registered
   holder if the Company purchases none of the Shares represented by such
   certificate.

             The undersigned understands that acceptance of Shares by the
   Company for payment will constitute a binding agreement between the
   undersigned and the Company upon the terms and subject to the conditions
   of the Offer.

             The check for the Purchase Price for such of the tendered Shares
   as are purchased will be issued to the order of the undersigned and mailed
   to the address indicated above unless otherwise indicated under the
   Special Payment Instructions or the Special Delivery Instructions below.

             All authority conferred or agreed to be conferred in this Letter
   of Transmittal shall survive the death or incapacity of the undersigned
   and any obligations of the undersigned under this Letter of Transmittal
   shall be binding upon the heirs, personal representatives, successors and
   assigns of the undersigned.  Except as stated in the Offer to Purchase,
   this tender is irrevocable.

                    NOTE:  SIGNATURES MUST BE PROVIDED BELOW.

   <PAGE>

        SPECIAL PAYMENT INSTRUCTIONS         SPECIAL DELIVERY INSTRUCTIONS
       (See Instructions 1, 4 and 5)      (See Instructions 1, 4, 5, 6 and 7)

    To be completed ONLY if              To be completed ONLY if
    certificate(s) for Shares not        certificate(s) for Shares not
    tendered or not purchased and/or     tendered or not purchased and/or
    any check for the Purchase Price of  any check for the Purchase Price of
    Shares purchased are to be issued    Shares purchased are to be sent to
    in the name of someone other than    someone other than the undersigned
    the undersigned.                     or to the undersigned at an address
                                         other than that shown above.
    Issue [_] Check
          [_] Certificate(s) to:         Issue     [_]  Check
                                                   [_]  Certificate(s) to:
    Name:     ________________________
               (Please Print)            Name:     _________________________
                                                    (Please Print)
    Address: ________________________
             ________________________     Address: 
              (Include Zip Code)          _________________________________

          ___________________________                 
            (Tax Identification or        _________________________________
           Social Security Number)                 (Include Zip Code)

                             STOCKHOLDER(S) SIGN HERE
                            (See Instructions 1 and 5)

                       (PLEASE COMPLETE ENCLOSED FORM W-9)

    Must be signed by the registered holder(s) exactly as name(s) appear(s)
    on certificate(s) or on a security position listing or by person(s)
    authorized to become registered holder(s) by certificate(s) and
    documents transmitted with this Letter of Transmittal.  If signature is
    by attorney-in-fact, executor, administrator, trustee, guardian, officer
    of a corporation or another acting in a fiduciary or representative
    capacity, please set forth the full title.  See Instruction 5.

     X_____________________________________________________________________

     X______________________________________________________________________
                      (Signature(s) of Registered Holder(s))

    Name(s):  ______________________________________________________________
                                  (Please Print)

    Capacity (full title): ________________________________________________

    Address:  ___________________________________________________________
              ___________________________________________________________
    Area Code and Telephone Number: ______________________________
    Tax ID Number or Social Security Number: _____________________

    Dated: ____________________________________________________

                            GUARANTEE OF SIGNATURE(S)
                            (See Instructions 1 and 5)

    Authorized Signature:  __________________________________________

    Name(s):  ____________________________________________________________
                                  (Please Print)

    Title:  _______________________________________________________

    Name of Firm:  ______________________________________________________

    Address:  ___________________________________________________________
                                               
    _________________________________________________________________
                               (Including Zip Code)

    Area Code and Telephone Number:  _________________________________
    Tax ID Number or Social Security Number:  ________________________

    Dated:  _________________________________________________________



   <PAGE>
                                  INSTRUCTIONS

                     FORMING PART OF THE TERMS OF THE OFFER

   1.   Guarantee of Signatures.  No signature guarantee is required if: 
   this Letter of Transmittal is signed by the registered holder of the
   Shares exactly as the name of the registered holder appears on the
   certificate tendered with this Letter of Transmittal and payment and
   delivery are to be made directly to such owner unless such owner has
   completed either the box entitled "Special Payment Instructions" or
   "Special Delivery Instructions" above.

   In all other cases, a registered national securities exchange, a member of
   the Stock Transfer Association's approved medallion program (such as
   STAMP, SEMP or MSP) or a commercial bank or trust company having an
   office, branch or agency in the United States (each such entity, an
   "Eligible Institution") must guarantee all signatures on this Letter of
   Transmittal.  See Instruction 5.

   2.   Delivery of Letter of Transmittal and Certificates.  This Letter of
   Transmittal is to be used only if certificates are delivered with it to
   the Company.  Certificates for all physically tendered Shares, together in
   each case with an executed facsimile of the Letter of Transmittal and any
   other documents required by this Letter of Transmittal, should be mailed
   or delivered to the Company at the appropriate address set forth herein
   and must be delivered to the Company on or before the Expiration Date.

   THE METHOD OF DELIVERY OF ALL DOCUMENTS, INCLUDING CERTIFICATES FOR SHARES
   OF PREFERRED STOCK, IS AT THE OPTION AND RISK OF THE TENDERING
   STOCKHOLDER.  IF DELIVERY IS BY MAIL, REGISTERED MAIL WITH RETURN RECEIPT
   REQUESTED, PROPERLY INSURED, IS RECOMMENDED.  IN ALL CASES, SUFFICIENT
   TIME SHOULD BE ALLOWED TO ASSURE DELIVERY.

   The Company will not accept any alternative or contingent tenders, nor
   will it purchase any fractional Shares.  All tendering stockholders, by
   execution of this Letter of Transmittal (or a photocopy of it), waive any
   right to receive any notice of the acceptance of their tender.

   3.   Inadequate Space.  If the space provided in the box captioned
   "Description of Shares of Preferred Stock Tendered" is inadequate, the
   certificate numbers and/or the number of Shares should be listed on a
   separate signed schedule and attached to this Letter of Transmittal.

   4.   Partial Tenders and Unpurchased Shares.  If fewer than all of the
   Shares evidenced by any certificate are to be tendered, fill in the number
   of Shares which are to be tendered in the column entitled "Number of
   Shares of Preferred Stock Tendered."  In such case, if any tendered Shares
   are purchased, a new certificate for the remainder of the Shares evidenced
   by the old certificate(s) will be issued and sent to the registered
   holder(s), unless otherwise specified in either the "Special Payment
   Instructions" or "Special Delivery Instructions" box on this Letter of
   Transmittal, as soon as practicable after the Expiration Date.  Unless
   otherwise indicated, all Shares represented by the certificates listed and
   delivered to the Company will be deemed to have been tendered.

   5.   Signatures on Letter of Transmittal, Stock Powers and Endorsements.  

        (a)  If this Letter of Transmittal is signed by the registered
   holder(s) of the Shares tendered hereby, the signature(s) must correspond
   exactly with the name(s) as written on the face of the certificate(s)
   without any change whatsoever.

        (b)  If the Shares are registered in the names of two or more joint
   holders, each such holder must sign this Letter of Transmittal.

        (c)  If any tendered Shares are registered in different names on
   several certificates, it will be necessary to complete, sign and submit as
   many separate Letters of Transmittal (or photocopies of it) as there are
   different registrations of certificates.

        (d)  When this Letter of Transmittal is signed by the registered
   holder(s) of the Shares listed and transmitted hereby, no endorsement(s)
   of certificate(s) representing such Shares or separate stock powers are
   required unless payment is to be made, or the certificate(s) for Shares
   not tendered or not purchased are to be issued to a person other than the
   registered holder(s).  SIGNATURES ON SUCH CERTIFICATES MUST BE GUARANTEED
   BY AN ELIGIBLE INSTITUTION.  If this Letter of Transmittal is signed by
   any person other than the registered holder(s) of the certificate(s)
   listed, the certificate(s) must be endorsed or accompanied by appropriate
   stock powers, in either case signed exactly as the name(s) of the
   registered holder(s) appears on the certificate(s), and the signature(s)
   or such certificate(s) or stock powers must be guaranteed by an Eligible
   Institution.  See Instruction 1.

        (e)  If this Letter of Transmittal or any certificates or stock
   powers are signed by trustees, executors, administrators, guardians,
   attorneys-in-fact, officers of corporations or others acting in a
   fiduciary or representative capacity, such person should so indicate when
   signing and must submit proper evidence satisfactory to the Company of
   their authority so to act.

   6.   Stock Transfer Taxes.  Except as provided in this Instruction 6, no
   stock transfer tax stamps or funds to cover such stamps need accompany
   this Letter of Transmittal.  The Company will pay or cause to be paid any
   stock transfer taxes payable on the transfer to it of Shares purchased
   pursuant to the Offer.  If, however:

             (a)  payment of the Purchase Price is to be made to any
        person other than the registered holder(s);

             (b)  Shares not tendered or not accepted for purchase are
        to be registered in the name of any person other than the
        registered holder(s); or

             (c)  tendered certificates are registered in the name of
        any person other than the person(s) signing the Letter of
        Transmittal;

   then the Company will deduct from the Purchase Price the amount of any
   stock transfer taxes (whether imposed on the registered holder, such other
   person or otherwise) payable on account of the transfer to such person
   unless satisfactory evidence of the payment of such taxes or an exemption
   from them is submitted.

   7.   Special Payment and Delivery Instructions.  If certificate(s) for
   Shares not tendered or not purchased and/or check(s) are to be issued in
   the name of a person other than the signer of the Letter of Transmittal or
   if such certificate(s) and/or check(s) are to be sent to someone other
   than the person signing the Letter of Transmittal or to the signer at a
   different address, the boxes captioned "Special Payment Instructions"
   and/or "Special Delivery Instructions" on this Letter of Transmittal
   should be completed as applicable and signatures must be guaranteed as
   described in Instruction 1.

   8.   Irregularities.  All questions as to the number of Shares to be
   accepted, the price to be paid therefor and the validity, form,
   eligibility (including time of receipt) and acceptance for payment of any
   tender of Shares will be determined by the Company in its sole discretion,
   which determination shall be firm and binding on all parties.  The Company
   reserves the absolute right to reject any or all tenders of Shares it
   determines not to be in proper form or the acceptance of which or payment
   for which may, in the opinion of the Company's counsel, be unlawful.  The
   Company also reserves the absolute right to waive any of the conditions of
   the Offer and any defect or irregularity in the tender of any particular
   Shares, and the Company's interpretation of the terms of the Offer
   (including these instructions) will be final and binding on all parties. 
   No tender of Shares will be deemed to be properly made until all defects
   and irregularities have been cured or waived.  Unless waived, any defects
   or irregularities in connection with tenders must be cured within such
   time as the Company shall determine.  Neither the Company or any other
   Person is or will be obligated to give notice of any defects or
   irregularities in tenders and none of them will incur any liability for
   failure to give any such notice.

   9.   Questions and Requests for Assistance and Additional Copies. 
   Questions and requests for assistance may be directed to, or additional
   copies of the Offer to Purchase and this Letter of Transmittal may be
   obtained from, John H. Dahly, the Executive Vice President of the Company
   at the address and telephone number set forth on the first page of this
   Letter of Transmittal.

   10.  Form W-9.  Under U.S. Federal income tax law, a stockholder whose
   tendered Shares are accepted for payment is required to provide the
   Company with such stockholder's correct taxpayer identification number
   ("TIN") on Form W-9 enclosed herewith.  If the Company is not provided
   with the correct TIN, the Internal Revenue Service may subject the
   stockholder or other payee to a $50 penalty.  In addition, payments that
   are made to such stockholder or other payee with respect to Shares
   purchased pursuant to the Offer may be subject to 31% backup withholding.

   Certain stockholders (including, among others, all corporations and
   certain foreign individuals) are not subject to these backup withholding
   and reporting requirements.  See the enclosed Form W-9 for more
   instructions.

   If backup withholding applies, the Company is required to withhold 31% of
   any such payments made to the stockholder or other payee.  Backup
   withholding is not an additional tax.  Rather, the tax liability of
   persons subject to backup withholding will be reduced by the amount of tax
   withheld.  If withholding results in an overpayment of taxes, a refund may
   be obtained form the Internal Revenue Service.

   The stockholder is required to give the Company the TIN (e.g., social
   security number or employer identification number) of the record owner of
   the Shares or of the last transferee appearing on the transfers attached
   to, or endorsed on, the Shares.  If the Shares are in more than one name
   or are not in the name of the actual owner, consult the enclosed Form W-9
   for additional guidance on which number to report.





              OFFER TO PURCHASE FOR CASH UP TO 3,000 SHARES OF ITS
              PREFERRED STOCK AT A PURCHASE PRICE OF $50 PER SHARE

                         THE OFFER AND WITHDRAWAL RIGHTS
                  EXPIRE AT 12:00 MIDNIGHT, MILWAUKEE TIME, ON
                 OCTOBER 11, 1995, UNLESS THE OFFER IS EXTENDED


   To Brokers, Dealers and Other Nominees:

             Schultz Sav-O Stores, Inc., a Wisconsin corporation (the
   "Company"), is inviting holders of its Preferred Stock, $100 par value per
   share (the "Shares" or the "Preferred Stock"), to tender their shares of
   Preferred Stock, at a price of $50 per Share, net to the holder in cash
   (the "Purchase Price"), upon the terms and subject to the conditions set
   forth in the Company's Offer to Purchase, dated September 11, 1995, and in
   the related Letter of Transmittal (which together constitute the "Offer").

             All Shares properly tendered and not withdrawn prior to the
   Expiration Date (as defined in Section 1 of the Offer to Purchase) will be
   purchased at the Purchase Price, net to the Seller in cash, upon the terms
   and subject to the conditions of the Offer.  See Section 1 of the Offer to
   Purchase.

             Over the past several years, the Company's operations have
   generated substantial cash, resulting in a strong balance sheet.  The
   Company has, among other things, utilized its increasing cash resources to
   fund its operations and thereby minimize its incurrence of debt, to
   repurchase shares of its common stock, and to increase cash dividends on
   its common stock.  Even after this preferred stock tender offer is
   completed, the Company will have substantial cash balances as well as
   ready access to other sources of capital sufficient to meet its
   anticipated ongoing operational and capital expenditure needs.  Therefore,
   the Board of Directors believes that the purchase of Shares is an
   attractive use of a portion of the Company's available cash on behalf of
   its stockholders, and is consistent with the company's long-term corporate
   goal of increasing stockholder value.  The Board of Directors encourages
   preferred stockholders to carefully consider the Offer because it provides
   an opportunity to obtain cash for their shares of Preferred Stock, an
   opportunity which is normally not available due to the lack of any active
   trading market in the Preferred Stock.  Since the Preferred Stock yields a
   before-tax dividend of only 3% per year, obtaining cash in return for a
   tender of Preferred Stock also creates a potential opportunity for
   preferred stockholders to reinvest the cash proceeds received from tending
   their shares of Preferred Stock into higher yielding investments.

             Neither the Company nor the Board of Directors is making any
   recommendation to any stockholder as to whether to tender or refrain from
   tendering shares of Preferred Stock.  No director, officer or affiliate of
   the Company is a record or beneficial owner of shares of Preferred Stock.

             The Offer is not being made for (nor will tenders be accepted
   of) the Company's Common Stock, $0.05 par value per share.

             THE OFFER IS NOT CONDITIONED UPON ANY MINIMUM NUMBER OF SHARES
   BEING TENDERED.  THE OFFER IS, HOWEVER, SUBJECT TO CERTAIN OTHER
   CONDITIONS.  SEE SECTION 5 OF THE OFFER TO PURCHASE.

             For your information and for forwarding to your clients for whom
   you hold Shares registered in your name or in the name of your nominee, we
   are enclosing the following documents:

             1.   Offer to Purchase, dated September 11, 1995;

             2.   Letter to Clients who are Preferred Stockholders which may
   be sent to your clients for whose accounts you hold Shares registered in
   your name or in the name of your nominee, with space provided for
   obtaining such clients' instructions with regard to the Offer;

             3.   Letter to Preferred Stockholders of the Company, dated
   September 11, 1995, from James H. Dickelman, Chairman, President and Chief
   Executive Officer; and

             4.   Letter of Transmittal for your use and for the information
   of your clients (together with accompanying Form W-9 and guidelines); 

             WE URGE YOU TO CONTACT YOUR CLIENTS AS PROMPTLY AS POSSIBLE. 
   THE OFFER AND WITHDRAWAL RIGHTS WILL EXPIRE AT 12:00 MIDNIGHT, MILWAUKEE
   TIME, ON OCTOBER 11, 1995, UNLESS THE OFFER IS EXTENDED.

             No fees or commissions will be payable to brokers, dealers or
   any person for soliciting tenders of Shares pursuant to the Offer.  The
   Company will, however, upon request, reimburse you for customary mailing
   and handling expenses incurred by you in forwarding any of the enclosed
   materials to the beneficial owners of shares of Common Stock held by you
   as a nominee or in a fiduciary capacity.  The Company will pay or cause to
   be paid any stock transfer taxes applicable to its purchase of Shares,
   except as otherwise provided in Instruction 6 of the Letter of
   Transmittal.

             In order to take advantage of the Offer, a duly executed and
   properly completed Letter of Transmittal and any other required documents
   should be sent to the Company with certificate(s) representing the
   tendered Shares, all in accordance with the instructions set forth in the
   Letter of Transmittal and the Offer to Purchase.

             Any inquiries you may have with respect to the Offer should be
   addressed to, and additional copies of the enclosed material may be
   obtained from, John H. Dahly, Executive Vice President of the Company, at
   the address and telephone number set forth on the first page of the Letter
   of Transmittal.

                                      Very truly yours,



                                      SCHULTZ SAV-O STORES, INC.


   Enclosures




             NOTHING CONTAINED HEREIN OR IN THE ENCLOSED DOCUMENTS SHALL
   CONSTITUTE YOU OR ANY OTHER PERSON AS AN AGENT OF THE COMPANY OR ANY OF
   ITS AFFILIATES, OR AUTHORIZE YOU OR ANY OTHER PERSON TO USE ANY DOCUMENT
   OR MAKE ANY STATEMENT ON BEHALF OF THE COMPANY OR ANY OTHER PERSON IN
   CONNECTION WITH THE OFFER OTHER THAN THE DOCUMENTS ENCLOSED HEREWITH AND
   THE STATEMENTS CONTAINED THEREIN.





                           SCHULTZ SAV-O STORES, INC.

                     OFFER TO PURCHASE FOR CASH UP TO 3,000
                       SHARES OF ITS PREFERRED STOCK AT A
                         PURCHASE PRICE OF $50 PER SHARE


   To Our Clients who are Preferred Stockholders of Schultz Sav-O Stores,
   Inc.:

             Enclosed for your consideration are the Offer to Purchase dated
   September 11, 1995, and the related Letter of Transmittal (which together
   constitute the "Offer") prepared in connection with the Offer by Schultz
   Sav-O Stores, Inc., a Wisconsin corporation (the "Company"), to purchase
   up to 3,000 shares of its Preferred Stock, $100 par value per share (the
   "Shares" or the "Preferred Stock"), at a price, net to the seller in cash,
   of $50 per Share (the "Purchase Price") upon the terms and subject to the
   conditions set forth in the Offer.

             All Shares properly tendered prior to the Expiration Date (as
   defined in Section 1 of the Offer to Purchase) and not withdrawn will be
   purchased at the Purchase Price, net to the seller in cash, upon the terms
   and subject to the conditions of the Offer.  The Company will return all
   other Shares.  See Section 1 of the Offer to Purchase.

             The Offer is not being made for (nor will tenders be accepted
   of) the Company's Common Stock, $0.05 par value per share.

             WE ARE THE OWNER OF RECORD OF SHARES OF PREFERRED STOCK HELD FOR
   YOUR ACCOUNT.  AS SUCH, WE ARE THE ONLY ONES WHO CAN TENDER YOUR SHARES OF
   PREFERRED STOCK, AND THEN ONLY PURSUANT TO YOUR INSTRUCTIONS.  WE ARE
   SENDING YOU THE LETTER OF TRANSMITTAL FOR YOUR INFORMATION ONLY; YOU
   CANNOT USE IT TO TENDER SHARES OF PREFERRED STOCK WE HOLD FOR YOUR
   ACCOUNT.

             Please instruct us as to whether you wish us to tender any or
   all of the Shares we hold for your account on the terms and subject to the
   conditions of the Offer.

             We call your attention to the following:

             1.   The Offer is not conditioned upon any minimum number of
   Shares being tendered.

             2.   The Offer and withdrawal rights will expire at 12:00
   Midnight, Milwaukee time, on October 11, 1995, unless the Company extends
   the Offer.

             3.   The Offer is for all 3,000 outstanding shares of Preferred
   Stock.

             4.   Tendering stockholders will not be obligated to pay any
   brokerage commissions, solicitation fees or, subject to Instruction 6 of
   the Letter of Transmittal, stock transfer taxes on the Company's purchase
   of Shares pursuant to the Offer.

             If you wish to have us tender any or all of your Shares, please
   so instruct us by completing, executing, and returning to us the enclosed
   Instruction Form.  An envelope to return your Instruction Form to us is
   enclosed.  If you authorize us to tender your Shares, we will tender all
   such Shares unless you specify otherwise on the enclosed Instruction Form.

             YOUR INSTRUCTION FORM SHOULD BE FORWARDED TO US IN AMPLE TIME TO
   PERMIT US TO SUBMIT A TENDER ON YOUR BEHALF ON OR BEFORE THE EXPIRATION
   DATE OF THE OFFER.  THE OFFER AND WITHDRAWAL RIGHTS EXPIRE AT 12:00
   MIDNIGHT, MILWAUKEE TIME, ON OCTOBER 11, 1995, UNLESS THE COMPANY EXTENDS
   THE OFFER.

             The Offer is not being made to, nor will the Company accept
   tenders from or on the behalf of, holders of Shares in any jurisdiction in
   which the Offer or its acceptance would not comply with the securities or
   Blue Sky laws of such jurisdiction.

   <PAGE>

                      INSTRUCTION FORM WITH RESPECT TO THE

                           SCHULTZ SAV-O STORES, INC.

              OFFER TO PURCHASE FOR CASH UP TO 3,000 SHARES OF ITS
              PREFERRED STOCK AT A PURCHASE PRICE OF $50 PER SHARE

             The undersigned acknowledge(s) receipt of your letter and the
   enclosed Offer to Purchase, dated September 11, 1995, and the related
   Letter of Transmittal (which together constitute the "Offer") prepared in
   connection with the Offer by Schultz Sav-O Stores, Inc., a Wisconsin
   corporation (the "Company"), to purchase up to 3,000 shares of its
   Preferred Stock, $100 par value per share (the "Shares" or the "Preferred
   Stock"), at a price, net to the seller in cash, of $50 per Share (the
   "Purchase Price"), upon the terms and subject to the conditions of the
   Offer.

             The undersigned understands that all Shares properly tendered
   and not withdrawn will be purchased at the Purchase Price, net to the
   seller in cash, upon the terms and subject to  the conditions of the
   Offer.  The Company will return all other Shares.  See Section 1 of the
   Offer to Purchase.

             The undersigned hereby instruct(s) you to tender to the Company
   the number of Shares indicated below held by you for the account of the
   undersigned, upon the terms and subject to the conditions set forth in the
   Offer to Purchase and the related Letter of Transmittal.

        By checking this box, all Shares held by us for your account will be
        tendered.  If fewer than all Shares are to be tendered, please check
        the box and indicate below the aggregate number of Shares to be
        tendered by us.

                             ______________ Shares*


   *    Unless otherwise indicated, it will be assumed that all Shares held
        by us for your account are to be tendered.





                               September 11, 1995


   DEAR PREFERRED STOCKHOLDER:

             We are pleased to inform you that the Board of Directors of
   Schultz Sav-O Stores, Inc. (the "Company") has approved an offer to
   purchase up to 3,000 shares of the Company's Preferred Stock, representing
   all of the Company's currently outstanding Preferred Stock.  This offer
   provides preferred stockholders with an opportunity to sell some or all of
   their shares without the payment of any brokerage fees.  The Company will
   use a portion of its available cash on hand to purchase the tendered
   shares of Preferred Stock.

             Under the terms of the offer, the price to be paid for your
   tendered preferred shares will be $50 per share, net to you in cash.  This
   offer is not a redemption of Preferred Stock under the Company's Restated
   Articles of Incorporation.

             The Board of Directors has determined to make this offer
   because, over the past several years, the Company's operations have
   generated substantial cash, resulting in a strong balance sheet.  The
   Company has, among other things, utilized its increasing cash resources to
   fund its operations and thereby minimize its incurrence of debt, to
   repurchase shares of its Common Stock and to increase cash dividends on
   its Common Stock.  Even after this share repurchase is completed, we will
   have adequate cash balances as well as ready access to other sources of
   capital sufficient to meet anticipated ongoing operational and capital
   expenditure needs.  Therefore, the Board of Directors believes that the
   purchase of shares is an attractive use of a portion of the Company's
   available cash on behalf of its stockholders, and is consistent with our
   long-term corporate goal of increasing stockholder value.  The Board of
   Directors encourages preferred stockholders to carefully consider the
   Offer because it provides an opportunity to obtain cash for their shares
   of Preferred Stock, an opportunity which is normally not available due to
   the lack of any active trading market in the Preferred Stock.  Since the
   Preferred Stock yields a before-tax dividend of only 3% per year,
   obtaining cash in return for a tender of Preferred Stock also creates a
   potential opportunity for preferred stockholders to reinvest the cash
   proceeds received from tending their shares of Preferred Stock into higher
   yielding investments.

             Neither the Company nor the Board of Directors is making any
   recommendation to stockholders as to whether to tender or refrain from
   tendering shares of Preferred Stock.  No director or executive officer of
   the Company owns any shares of Preferred Stock.

             Unless extended by the Company, the offer will expire at 12:00
   Midnight, Milwaukee time, on October 11, 1995.

             The offer is explained in detail in the enclosed Offer to
   Purchase and related Letter of Transmittal.  We encourage you to read
   these materials carefully before making any decision with respect to the
   offer.  Should you have any questions regarding the offer or need
   assistance in tendering your shares, please call John H. Dahly, Executive
   Vice President of the Company, at 414-457-4433.

                                      SCHULTZ SAV-O STORES, INC.

                                      /s/  James H. Dickelman

                                      James H. Dickelman
                                      Chairman, President and
                                      Chief Executive Officer






                       CONTACT:  JOHN H. DAHLY
                                 EXECUTIVE VICE PRESIDENT
                                 CHIEF FINANCIAL OFFICER
                                 SCHULTZ SAV-O STORES, INC.
                                 (414) 457-4433

   FOR IMMEDIATE RELEASE:

                SCHULTZ SAV-O STORES ANNOUNCES SELF-TENDER OFFER
             FOR ALL 3,000 OUTSTANDING SHARES OF ITS PREFERRED STOCK

        SHEBOYGAN, WI, SEPTEMBER 11, 1995 -- Schultz Sav-O Stores, Inc.
   (NASDAQ:SAVO)  announced today a self-tender offer for all 3,000
   outstanding shares of the Company's Preferred Stock at a cash price of $50
   per share.  The offer commenced today and will expire on October 11, 1995,
   unless extended.  This offer is not for and does not affect the Company's
   Common Stock.

        The offer is not contingent upon any minimum number of shares of
   Preferred Stock being tendered, but is subject to various terms and
   conditions, as described in offering materials sent today to each holder
   of record of the Preferred Stock.  The maximum aggregate purchase price
   for all 3,000 outstanding shares of Preferred Stock at $50 per share is
   $150,000.  The Company will use cash on hand to pay for tendered shares of
   Preferred Stock.  As of July 15, 1995, the Company had cash and short-term
   investments of approximately $18.9 million.

        James H. Dickelman, chairman, president and chief executive officer,
   said, "Over the past several years, the Company's operations have
   generated substantial cash, resulting in a strong balance sheet.  The
   Company has, among other things, utilized its increasing cash resources to
   fund its operations and thereby minimize its incurrence of debt, to
   repurchase shares of its Common Stock and to increase cash dividends on
   its Common Stock.  Even after this Preferred Stock tender offer is
   completed, the Company will have substantial cash balances as well as
   ready access to other sources of capital sufficient to meet its
   anticipated ongoing operational and capital expenditure needs.  Therefore,
   the Board of Directors believes that the purchase of shares of Preferred
   Stock is an attractive use of a portion of the Company's available cash of
   behalf of its stockholders, and is consistent with the Company's long-term
   corporate goal of increasing stockholder value.  The Board of Directors
   encourages preferred stockholders to carefully consider the Offer because
   it provides an opportunity to obtain cash for their shares of Preferred
   Stock, an opportunity which is normally not available due to the lack of
   any active trading market in the Preferred Stock.  Since the Preferred
   Stock yields a before-tax dividend of only 3% per year, obtaining cash in
   return for a tender of Preferred Stock also creates a potential
   opportunity for preferred stockholders to reinvest the cash proceeds
   received from tendering their shares of Preferred Stock into higher
   yielding investments."

        None of the Company's directors or executive officers are record or
   beneficial owners of any shares of Preferred Stock.

        Schultz Sav-O Stores is making no recommendation to preferred
   stockholders regarding their participation in the tender offer.

        Schultz Sav-O Stores, Inc. is engaged in the food distribution
   business through franchised and corporate-owned retail supermarkets and as
   a distributor to independent food stores.  The franchised and corporate-
   owned retail supermarkets operate under the name of Piggly Wiggly/R/.

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