SCHULTZ SAV O STORES INC
10-K405, 1997-03-20
GROCERY STORES
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-K
        (Mark One)
        X    ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
             SECURITIES EXCHANGE ACT OF 1934
             For the fiscal year ended December 28, 1996

                                       OR

        __   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
             THE SECURITIES EXCHANGE ACT OF 1934
             For the transition period from __________ to __________

                          Commission file number 0-549

                           SCHULTZ SAV-O STORES, INC.
                            (Exact name of registrant
                          as specified in its charter)

                   Wisconsin                       39-0600405
          (State or other jurisdiction          (I.R.S. Employer
              of incorporation or              Identification No.)
                 organization)

               2215 Union Avenue
              Sheboygan, Wisconsin                    53081
             (Address of principal                 (Zip Code)
               executive offices)

        Registrant's telephone number,
         including area code:                             (414) 457-4433
        Securities registered pursuant to
         Section 12(b) of the Act:                                  None
        Securities registered pursuant to
         Section 12(g) of the Act:

                                 Title of Class

                          Common Stock, $0.05 par value
                          Common Stock Purchase Rights

   Indicate by check mark whether the registrant (1) has filed all reports
   required to be filed by Section 13 or 15(d) of the Securities Exchange Act
   of 1934 during the preceding 12 months (or for such shorter period that
   the registrant was required to file such reports), and (2) has been
   subject to such filing requirements for the past 90 days:
                  Yes  X         No ___

   Indicate by check mark if disclosure of delinquent filers pursuant to Item
   405 of Regulation S-K is not contained herein, and will not be contained,
   to the best of registrant's knowledge, in definitive proxy or information
   statements incorporated by reference in Part III of this Form 10-K or any
   amendment to this Form 10-K.  [ X ]

   Aggregate market value of voting stock held by non-affiliates of the
   registrant as of March 18, 1997:  $66,960,590*

   Number of shares outstanding of the registrant's Common Stock as of March
   18, 1997:  4,623,098

    PORTIONS OF THE FOLLOWING DOCUMENTS ARE INCORPORATED HEREIN BY REFERENCE:

        1996 Annual Report to Shareholders (incorporated by reference into
        Parts II and IV to the extent indicated therein).

        Definitive Proxy Statement for 1997 annual meeting of shareholders
        (to be filed with the Commission under Regulation 14A within 120 days
        after the end of the registrant's fiscal year and, upon such filing,
        to be incorporated by reference into Part III to the extent indicated
        therein).
   _______________
   *    Only excludes shares beneficially owned by directors and officers of
        the registrant.

   <PAGE>
                                     PART I

   Item 1.   Business.

   General

        Schultz Sav-O Stores, Inc. ("Company") is engaged in distributing
   food and related products at wholesale and retail.  As of December 28,
   1996, the Company franchised 68 and owned 16 retail supermarkets under the
   Piggly Wiggly/R/ name in its Eastern Wisconsin and Northeastern Illinois
   market area.  While the Company has a presence in some larger metropolitan
   areas, it has attempted to develop a niche for serving the food shopping
   needs of customers in smaller and suburban communities within its market
   areas.

        The Company is the primary supplier to its 84 franchised and
   corporate owned Piggly Wiggly supermarkets.  The Company also serves as a
   wholesaler to a number of small, independently operated retail
   supermarkets and convenience stores in its market area.

        The Company believes it has established itself as a niche food
   marketer in small to mid-size markets by delivering the product variety,
   quality of perishable products, pricing and promotional programs
   traditionally found only in large metropolitan markets, evolving into a
   unique hybrid of retailer and wholesaler which it believes has become a
   "virtual chain" of retail stores served by a vertically integrated
   wholesaler.  All Piggly Wiggly supermarkets, both franchised and owned,
   participate in a single, coordinated advertising and merchandising program
   which typically includes a weekly newspaper ad insert, outdoor boards,
   television and radio spots, sponsorship of entertainment and charitable
   events, and the Company's Piggly Wiggly Preferred Club Card/R/.  The
   Company believes that this coordinated program allows it to leverage the
   combined buying power of all its franchised and owned stores and deliver a
   powerful and effective promotional vehicle for its participating vendor
   partners.  Additionally, the Company believes it provides its franchised
   stores with cost effective administrative support services and financial
   resources that enable the operation of efficient, contemporary
   supermarkets, while the independent retail ownership of the franchisee
   provides the entrepreneurial spirit and community involvement that is an
   integral part of marketing in smaller markets.  The successful combination
   of these elements creates the partnership between the Company and its
   franchisee retailers that results in a virtual chain with its franchisees,
   of coordinated and integrated retail food distribution.  The Company,
   operating as a virtual chain, is able to achieve superior performance
   compared to traditional wholesalers, yet avoids having to make large
   direct capital investments at the retail level to grow its business.  The
   franchisee retailer, as part of the virtual chain, benefits from lower
   costs of product and the coordinated promotional activity normally
   associated only with larger retail grocery chains.  The Company believes
   this structure enables it to leverage the favorable elements of both a
   wholesaler and a retailer, giving the Company and its franchisees a unique
   advantage in its marketplace.  The Company believes this advantage has
   been a key component in its success over the past few years as the virtual
   chain concept has evolved.  This concept will continue to be a cornerstone
   of the Company's growth strategy.

        The Company supplies a variety of products to its franchised and
   corporate supermarkets and other wholesale customers primarily from its
   warehouse and distribution center in Sheboygan, Wisconsin.  The Company
   also provides its franchised and corporate supermarkets and other
   customers with fresh, frozen and processed meat, eggs and deli products
   from a third-party distribution facility in Milwaukee, Wisconsin on a
   contract basis.  Additionally, the Company bottles carbonated soft drinks,
   fruit drinks and drinking and distilled water under its Springtime/TM/
   label and supplies these products to its customers.

        The Company is a Wisconsin corporation organized in 1912.

   Wholesale Operations

        For several years the Company has been emphasizing its more
   profitable wholesale distribution business and the associated expansion of
   its franchise store base which, combined with its unique marketing and
   merchandising program, has created an effective and efficient virtual
   chain, while also effecting changes to its corporate retail operations to
   improve profitability.

        The Company believes one of the competitive advantages it provides to
   its franchised supermarkets through its "virtual chain" strategy is its
   value-oriented customer merchandising and community-specific marketing
   support program, pursuant to which franchisees participate with corporate
   stores in systemwide promotions and other merchandising events.  Through a
   variety of partnering, merchandising and marketing programs, the Company
   benefits its franchisees through additional sales resulting from
   heightened consumer name recognition and in-store merchandising programs,
   combined with special promotional pricing.  Additional services include
   retail accounting, preparation of store payrolls, preparation of print,
   electronic and outdoor media advertising (including various point-of-sale
   materials), assistance in the selection and analysis of store locations,
   lease negotiations, store design, floor layout, merchandising planning,
   equipment selection, engineering and architectural services, retail
   technology implementation and support, labor planning and scheduling and
   product category supervision.  Certain of such services are provided as
   part of the franchise relationship, and other services are provided for a
   separate fee intended to cover the Company's costs.

        As part of implementing its corporate strategy to improve the
   profitability of its corporate retail operations, the Company has sold and
   converted 12 underperforming corporate retail stores into franchise units
   and added 15 new replacement or new market franchise supermarkets since
   1991.  In 1996, there were three franchise expansion projects resulting in
   one completed expansion and two expansions that will be completed in early
   1997.  Additionally, in 1996, two replacement stores were completed and
   two replacement stores are projected to be completed in 1997.  Finally, in
   1996, one new market franchise unit was completed and three new market
   franchise units are projected to be completed in 1997.  These expansion,
   replacement and new market franchise projects added approximately 49,400
   square feet of store space in 1996, and are projected to add approximately
   150,000 square feet in 1997 if all scheduled projects are completed.

        The following table shows the Company's development of, and changes
   in, its franchised and corporate retail supermarkets for the periods
   presented:

   <TABLE>
   <CAPTION>
                                        Franchise Supermarkets                 Corporate Supermarkets

    Number of
    Supermarkets                  1992     1993   1994    1995   1996    1992    1993   1994    1995    1996

    <S>                            <C>     <C>     <C>    <C>     <C>     <C>    <C>    <C>    <C>     <C>
    Beginning of Year              51      59      64     65      66      32     26     21     20      19
    New Market Supermarkets(a)      2       1      --      1       1      --     --     --     --      --
    Replacement Supermarkets(b)     3       1       1      3       2      --     --     --     --      --
    Converted to Franchise(c)       6       4       1     --       1      (6)    (4)    (1)    --      (1)
    Terminated Operations(d)       (4)     (3)     (1)    (3)     (2)     --     (1)    --     (1)     (2)
    New Franchises(e)               1       2      --     --      --      --     --     --     --      --
    End of Year                    59      64      65     66      68      26     21     20     19      16
                                   ==      ==      ==     ==      ==      ==     ==     ==     ==      ==
    Remodeled Supermarkets(f)       3       1       5      6       1       1      3     --     --      --
    _______________

    (a)  New market supermarkets are newly constructed supermarkets in market areas
         not recently served by the Company.
    (b)  Replacement supermarkets are newly constructed supermarkets whose opening
         corresponds with the closure of a nearby franchised or corporate supermarket
         of the Company.
    (c)  Corporate supermarkets which become franchise units are included as
         reductions to corporate supermarket totals and additions to franchised
         supermarket totals in this category.
    (d)  Terminated operations represent supermarkets which are no longer going
         concerns, including replaced supermarkets.
    (e)  New franchises are additions to the Company's franchise group, other than
         through conversion from corporate supermarkets.
    (f)  Remodeled supermarkets represent supermarkets which have undergone
         substantial expansion and/or remodeling totaling at least $250,000.
   </TABLE>

        During 1996, the Company established new earnings records on
   increased sales from the previous year.  The increase in earnings was
   principally the result of continued improvements in the Company's
   wholesale operations, where the lower gross margins associated with
   wholesale sales were offset by the decreased operating and administrative
   expenses associated with previously sold retail operations.

        The Company is the primary supplier to all of its franchised and
   corporate supermarkets.  The Company also serves as a wholesaler to other
   small independent retail stores in its market area, although less than 3%
   of the Company's 1996 net sales was derived from such operations.

        Franchisees pay fees to the Company determined by the retail sales of
   their supermarkets. The Company does not charge an initial fee to the
   franchisee for granting a franchise.  Consistent with industry practice,
   in certain situations, the Company provides credit enhancements to certain
   qualified franchisees by (i) leasing the franchisee's supermarket premises
   and, in turn, subleasing the premises to the franchisee and/or (ii)
   guaranteeing a portion of the franchisee's bank borrowings.

        The Company owns the right to grant Piggly Wiggly franchises in its
   market areas, which includes designated counties in Eastern Wisconsin,
   Northeastern Illinois and the Upper Peninsula of Michigan.  The Company's
   right to grant franchises is exclusive in these areas, except that if
   there are less than 40 supermarkets in the franchise territory operated
   under the Piggly Wiggly and certain other names, the current franchisor
   has the right to operate for its own account, or to franchise,
   supermarkets in the territory under those names.  As of December 28, 1996,
   there were 84 supermarkets operated in the Company's territory that
   satisfied this requirement.  The Company's franchise rights are of
   unlimited duration and are not subject to any specific termination
   provision.  The Company is not required to pay any additional franchise or
   other fees to the current franchisor.  The only material obligation
   imposed on the Company is that the supermarkets operated under the Piggly
   Wiggly and other names must comply with the standards imposed on
   supermarkets in the Piggly Wiggly system.  The Company believes its own
   franchised and corporate store standards exceed the Piggly Wiggly system
   standards.

   Retail Operations

        The Company's franchised and corporate supermarkets stock a
   comprehensive selection of groceries, frozen foods, prepared foods, fresh
   produce, meat, poultry, eggs and dairy products.  The Company's franchised
   and corporate supermarkets also allocate display space to non-food items,
   such as health and beauty aids, housewares, magazines and  periodicals,
   video cassette rentals, flowers and plants, greeting cards and general
   merchandise.  The Company's franchised and corporate supermarkets carry a
   broad range of branded merchandise and private label product alternatives
   to branded merchandise. In general, the private label products carried by
   the Company's franchised and corporate supermarkets have lower selling
   prices, but higher gross profit margins, than branded merchandise. 
   Consistent with trends generally within the industry, the Company
   continues to experience increases in retail customer demand for private
   label store brands and believes its Topco line of private label products
   is satisfying this consumer trend.  See "Purchasing and Distribution." 
   Based on the Company's internal wholesale price index, management does not
   believe that inflation had a significant effect on sales between 1996 and
   1995.

        In 1996, same store sales increased as the Company continued the
   introduction of the Piggly Wiggly Preferred Club Card/R/, a customer-
   friendly card-based marketing program.  During 1996, the Piggly Wiggly
   Preferred Club Card program was installed in 39 stores, bringing the
   number of installations to 50 stores with the remaining 33 stores
   schedules for installation during 1997.  The Piggly Wiggly Preferred Club
   Card is intended to reward current customers and attract new customers by
   offering "clipless coupons" on weekly advertised specials and "automatic"
   savings on monthly store specials.  The card also doubles as a check-
   cashing and video rental identification card.  Additionally, the Piggly
   Wiggly Preferred Club Card program includes the ability to issue point of
   sale coupons redeemable on future purchases.  The Company believes that
   the Piggly Wiggly Preferred Club Card and the coordinated marketing and
   merchandising program it supports are key components driving the increase
   in same store sales in 1996.

        The Company's franchised supermarkets range in size from 8,340 square
   feet to 47,000 square feet, with an average of 24,070 square feet.  The
   Company's corporate supermarkets range in size from 19,980 square feet to
   46,250 square feet, with an average of 31,100 square feet.  All of the
   Company's franchised and corporate supermarkets contain several perishable
   or specialty service departments, such as fresh and processed meat; take-
   home entrees and snacks; produce; fresh seafood; delicatessen; flowers and
   plants; and baked goods.  Most supermarkets also contain or provide for
   one or more of the following:  wine and spirit sales; video rentals; photo
   processing services; TicketMaster/R/ ticket centers; in-house banking
   services; automated teller machines; and on-line debit and credit card
   check-out services.

        During 1996, certain of the Company's corporate retail stores
   continued to not meet financial performance goals.  The Company converted
   one corporate retail store to a franchise retail store in February 1996
   and closed two smaller, outdated and underperforming corporate retail
   stores in September and October 1996, respectively.  In order to improve
   the Company's results of operations, the Company continues to evaluate
   various business alternatives relating to these underperforming
   operations, including the sale and subsequent conversion of these stores
   into franchise units, closing the stores or implementing other operational
   changes.


   Purchasing and Distribution

        The Company purchases groceries in sufficient volume to qualify for
   favorable price brackets for most items.  The Company purchases brand name
   grocery merchandise directly from the manufacturers or processors and
   purchases substantially all of its private label items through Topco
   Associates, Inc. ("Topco").  The Company purchases produce, meat and
   seafood from a variety of sources.  Topco is a national purchasing
   cooperative whose member-owners consist of 40 regional supermarket chains
   and food services organizations who collectively operate approximately
   3,500 stores.  According to Topco data, its member-owners accounted for
   approximately 14% of United States grocery store sales volume in 1996.  In
   1996, purchases through Topco accounted for approximately 14% of the
   Company's total inventory purchases.  The Company also purchases store and
   warehouse equipment and supplies, primarily bags and packaging material,
   through Topco. Topco's size and purchasing power enable it to employ
   large-volume, low-cost purchasing techniques on behalf of its
   member-owners, including the Company.

        Approximately 77% of the products supplied to the Company's stores in
   1996 were supplied from the Company and its direct contract third-party
   distribution centers.  The remainder were supplied by direct store
   delivery vendors.  The Company owns its 364,000 square foot distribution
   center in Sheboygan, Wisconsin.  With the exception of fresh, frozen and
   processed meat, eggs and deli products, all products supplied by the
   Company are distributed from its Sheboygan facility.  While the Company
   performs the buying function, a third-party contractor in Milwaukee,
   Wisconsin performs the distribution services for the Company's meat
   operations.  The Company believes this arrangement has provided it with
   operating cost efficiencies and has enabled it to expand its wholesale
   product offerings and better satisfy wholesale customer delivery schedules
   through improved capacity.

        As described above under "Wholesale Operations," the Company believes
   one of its competitive advantages is the community-oriented marketing
   programs provided to franchisees as part of its "virtual chain" strategy. 
   Coordinated weekly newspaper ad inserts, high visibility outdoor billboard
   advertising and television and radio advertising stress the value and
   customer service provided by the Company's local Piggly Wiggly
   supermarkets.  The Company also sponsors local events and festivals
   throughout the marketing area to improve its Piggly Wiggly name
   recognition, such as the Midwest's largest fireworks display at
   Milwaukee's Summerfest lakefront music festival.

        The Company operates a leased, full service trucking fleet, which
   consists of 22 tractors and 40 refrigerated trailers.  The Company
   augments its transportation requirements with temporary leasing
   arrangements as conditions warrant.  PW Trucking, Inc., a wholly-owned
   subsidiary of the Company, provides contract and common carrier services
   throughout the Company's operating territory.  Revenues from unrelated
   parties generated by this business were nominal in 1996 and are expected
   to be nominal in 1997.

        The Company bottles carbonated soft drinks, fruit drinks and drinking
   and distilled water under its Springtime/TM/ label.  The Company supplies
   these products to its franchised and corporate supermarkets and
   independent supermarket customers.  The Company's bottling facility
   occupies approximately 5,000 square feet within its Sheboygan distribution
   center.  The sale of these products accounted for less than 1% of the
   Company's 1996 net sales.

   Competition

        The wholesale and retail food industry is highly competitive.  At the
   wholesale level, the Company competes with regional and national
   wholesalers, such as Fleming Companies, Inc., SuperValu Inc., Roundy's,
   Inc. and Nash Finch Co.  In addition to price, product quality and
   variety, competitive factors include credit support to customers and the
   provision of various support services, such as advertising; accounting and
   financial services; merchandising; facilities engineering, design and
   project management; and retail technology support.  The Company believes
   that its distribution facilities and the wide range of support and
   marketing services provided to its franchised and corporate retail
   supermarkets allow it to provide prompt and efficient low-priced, high-
   quality products and important supplemental services to its franchised and
   corporate supermarkets and other customers.

        The degree of competition at the retail level varies with store
   location.  In most of its franchised and corporate supermarket locations,
   the Company competes primarily with local retail operators, virtually all
   of whom are affiliated with competing wholesalers through arrangements
   similar to the Company's franchisees.  In its remaining supermarket
   locations, the Company competes with national and regional retail chain
   stores, such as Sentry Food Stores, Pick 'N Save, SuperSaver, Cub Foods,
   Jewel Food Stores, Dominicks Finer Foods, Copp's Supermarkets and Kohl's
   Food Stores.  Other competitors include the general merchandise, wholesale
   club and supercenter format stores of Wal-Mart Stores, Inc., K Mart Corp.
   and ShopKo Stores, Inc.  Principal retail competitive factors include
   price, product quality and variety, store location and appearance and the
   extent of a store's perishable product and service departments.  The
   Company believes its supermarkets' emphasis on low-cost, high-quality
   products, community-based multi-media marketing and merchandising programs
   and a high degree of in-store customer service and friendliness provide
   its franchised and corporate supermarkets with a competitive advantage in
   many of their retail market areas.

        Certain of the Company's competitors at both the wholesale and retail
   level may have a competitive advantage resulting from utilizing
   lower-cost, non-union workforces.  Certain of the Company's competitors
   have greater financial resources and marketing budgets than the Company. 
   Also, certain competitors using the general merchandise, wholesale club
   format or supercenter format may choose to carry and market a less
   extensive variety of products for which they may choose to sell such items
   at a lower per unit cost than the Company.

   Employees

        As of December 28, 1996, the Company employed approximately 1,550
   persons, of whom approximately 1,050 were employed in the operation of the
   Company's corporate retail supermarkets.  A majority of the Company's
   corporate retail employees are employed on a part-time basis.  Of the
   Company's remaining employees, approximately 200 are engaged in
   warehousing and trucking activities and approximately 300 are corporate
   and administrative personnel.  Six separate collective bargaining
   agreements covering a total of approximately 620 retail clerks and meat
   cutters expire at different times throughout 1997.  The Company does not
   currently anticipate any strikes, work stoppages or slowdowns in
   connection with renewing such agreements.  The Company recently entered
   into a new collective bargaining agreement covering the warehouse and
   trucking employees at its Sheboygan distribution facility that expires in
   February 2002.

   Item 1A.  Executive Officers of the Company.

           Name and Age           Positions and Offices with the Company

    James H. Dickelman, 49  .   Chairman of the Board, President and Chief
                                Executive Officer

    John H. Dahly, 56 . . . .   Executive Vice President, Chief Financial
                                Officer, Treasurer and Secretary

    Michael R. Houser, 45 . .   Senior Vice President--Marketing and
                                Merchandising

    William K. Jacobson, 46 .   Senior Vice President--Retail Operations

    Kenneth S. Folberg, 36  .   Vice President--Logistics

    Larry D. Hayes, 54  . . .   Vice President--Meat, Bakery and Deli
                                Operations

    John S. Kwas, 57  . . . .   Vice President--Grocery Procurement

    Thomas J. Timler, 39  . .   Vice President--Business Systems Support
                                Group

    Frank D. Welch, 56  . . .   Vice President--Engineering and Assistant
                                Secretary

        Messrs. Dickelman, Dahly, Houser and Jacobson are also members of the
   Company's Board of Directors.

        Executive officers are generally elected annually at the annual
   meeting of the Board of Directors held on the date of the Company's annual
   meeting of shareholders.  Each executive officer holds office until his
   successor has been elected or until his prior death, resignation or
   removal.

        All of the Company's executive officers have served in the positions
   indicated or in other management positions with the Company for more than
   the last five years.


   Item 2.   Properties.

        As is customary in the Company's industry, a substantial portion of
   the Company's capital assets are leased.  As of December 28, 1996, the
   Company leased 15 of its corporate supermarkets and owned one supermarket. 
   The leased supermarkets range in size from 19,980 to 41,200 square feet,
   with an average of 30,080 square feet.  

        The Company generally leases its supermarkets from nonaffiliated real
   estate developers under long-term leases.  Such leases generally contain
   initial terms of 15 to 20 years with several five-year renewal options. 
   None of such existing lease arrangements contain Company repurchase
   options nor is the land underlying any of such supermarkets owned by the
   Company.  No leases are scheduled to expire in 1997.  As of December 28,
   1996, the Company subleased 46 of its leased supermarkets, and leased one
   owned supermarket, to independent operators who are wholesale customers of
   the Company and, except for one, are also franchisees.

        Renovations and expansions continue at six franchise retail
   operations.  These renovations involve two additions to existing franchise
   stores, and four replacement franchise units.  Additionally, three new
   market franchise retail operations are expected to be completed in 1997. 
   These projects are expected to add approximately 150,000 square feet of
   store space.

        The Company owns its distribution center and headquarters complex in
   Sheboygan, Wisconsin which occupies approximately nine acres of a 16-acre
   site owned by the Company.  The facility provides approximately 30,500
   square feet of space for offices and related activities, approximately
   364,000 square feet of warehouse space and approximately 5,000 square feet
   for the Company's bottling facility.  The Company also leases
   approximately 14,500 square feet of office space in Sheboygan under a
   four-year lease expiring in August 2000, which is used for customer
   support services.

        The Company owns approximately 17 acres of commercially zoned
   property in two Wisconsin communities.  The Company has entered into
   brokerage arrangements for the sale of these properties.

   Item 3.   Legal Proceedings.

        There are no material legal proceedings to which the Company is a
   party or to which any of its property is subject, other than ordinary
   routine litigation incidental to the Company's business.  No material
   legal proceedings were terminated during the fourth quarter of 1996.

   Item 4.   Submission of Matters to a Vote of Security Holders.

        No matters were submitted to a vote of the Company's shareholders
   during the fourth quarter of 1996.

                                     PART II

   Item 5.   Market for the Company's Common Stock and Related Shareholder
             Matters.

        Pursuant to General Instruction G to Form 10-K ("Instruction G"), the
   information required by this Item is incorporated herein by reference from
   information included under the caption entitled "Common Stock Information"
   set forth in the Company's 1996 Annual Report to Shareholders ("Annual
   Report").

   Item 6.   Selected Financial Data.

        Pursuant to Instruction G, the information required by this Item is
   incorporated herein by reference from information included under the
   caption entitled "Five-Year Financial Highlights" set forth in the Annual
   Report.

   Item 7.   Management's Discussion and Analysis of Financial Condition and
             Results of Operations.

        Pursuant to Instruction G, the information required by this Item is
   incorporated herein by reference from information included under the
   caption entitled "Management's Discussion and Analysis of Financial
   Condition and Results of Operations" set forth in the Annual Report.

   Item 8.   Financial Statements and Supplementary Data.

        Pursuant to Instruction G, the Consolidated Balance Sheets of the
   Company as of December 28, 1996 and December 30, 1995, the Consolidated
   Statements of Earnings, Cash Flows and Shareholders' Investment for each
   of the three fiscal years in the period ended December 28, 1996, together
   with the related Notes to Consolidated Financial Statements (including
   supplementary financial data), are incorporated herein by reference from
   information included under the captions having substantially the same
   titles as set forth in the Annual Report.

   Item 9.   Changes in and Disagreements with Accountants on Accounting and
             Financial Disclosure.

        Not applicable.

                                    PART III

   Item 10.  Directors and Executive Officers of the Company.

        Pursuant to Instruction G, the information required by this Item
   (other than such information regarding executive officers which appears in
   Item 1A hereof and information required by Item 405 of Regulation S-K,
   which is inapplicable) is incorporated by reference from information
   included under the caption entitled "Election of Directors" set forth in
   the Company's definitive Proxy Statement for its 1997 annual meeting of
   shareholders ("Proxy Statement").*

        * The Proxy Statement will be filed with the Securities and Exchange
        Commission pursuant to Regulation
           14A within 120 days after the end of the Company's fiscal year.

   Item 11.  Executive Compensation.

        Pursuant to Instruction G, the information required by this Item is
   incorporated by reference from information included under the caption
   entitled "Executive Compensation" set forth in the Proxy Statement.

   Item 12.  Security Ownership of Certain Beneficial Owners and Management.

        Pursuant to Instruction G, the information required by this Item is
   incorporated by reference from information included under the captions
   entitled "Principal Shareholders" and "Election of Directors" set forth in
   the Proxy Statement.

   Item 13.  Certain Relationships and Related Transactions.

        Pursuant to Instruction G, the information required by this Item is
   incorporated by reference from information under the caption entitled
   "Compensation Committee and Stock Option Committee Interlocks and Insider
   Participation" set forth in the Proxy Statement.

                                     PART IV

   Item 14.  Exhibits, Financial Statement Schedules and Reports on Form 8-K.

        (a)  The following documents are filed as a part of this Form 10-K:

                                                             Page Reference
                                                  Page         1996 Annual
                                                Reference        Report
    1.   Financial Statements.                  Form 10-K    to Shareholders

         Consolidated Balance Sheets as of         --              13
         December 28, 1996 and December 30,
         1995

         Consolidated Statements of                --             14-15
         Earnings, Cash Flows and
         Shareholders' Investment for the
         fiscal years 1996, 1995 and 1994

         Notes to Consolidated Financial           --             16-21
         Statements

         Report of Independent Public              --              12
         Accountants

        The additional information referred to under "Financial Statement
   Schedules" below is filed as part of this Form 10-K and should be read in
   conjunction with the financial statements referred to above.

    2.      Financial Statement Schedules.

             Report of Independent Public                F-1             --
             Accountants

             Schedule VIII - Valuation and               F-2             --
             Qualifying Accounts and Reserves

        All other schedules have been omitted as not required or not
   applicable or the information required to be shown thereon is included in
   the financial statements and related notes.

   3.   Exhibits and Reports on Form 8-K.

             (a)  The Exhibits filed or incorporated by reference herewith
   are as specified in the Exhibit Index included herein.

             (b)  No reports on Form 8-K were filed by the Company during the
   fourth quarter of 1996.

   <PAGE>
                                   SIGNATURES

             Pursuant to the requirements of the Securities Exchange Act of
   1934, the Company has duly caused this report to be signed on its behalf
   by the undersigned, thereunto duly authorized.

                                      SCHULTZ SAV-O STORES, INC.



   Date:  March 20, 1997              By        /s/  John H. Dahly           
                                           John H. Dahly
                                           Executive Vice President
                                           and Chief Financial Officer



        Pursuant to the requirements of the Securities Exchange Act of 1934,
   this report has been signed by the following persons on behalf of the
   Company in the capacities indicated as of the date indicated above.



   /s/  James H. Dickelman                 /s/  Bernard S. Kubale            
   James H. Dickelman, Chairman of         Bernard S. Kubale, Director
   Board, President, Chief Executive Officer
   and Director (Principal Executive Officer)


   /s/  John H. Dahly                      /s/  Martin Crneckiy, Jr.         
   John H. Dahly, Executive Vice           Martin Crneckiy, Jr., Director
   President, Chief Financial Officer
   and Director (Principal Financial and
   Accounting Officer)



   /s/  Howard C. Dickelman                     /s/  R. Bruce Grover         
   Howard C. Dickelman, Director                R. Bruce Grover, Director



   /s/  William K. Jacobson                     /s/  Michael R. Houser       
   William K. Jacobson, Director                Michael R. Houser, Director

   <PAGE>
                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS





   We have audited in accordance with generally accepted auditing standards,
   the financial statements included in Schultz Sav-O Stores, Inc.'s annual
   report to shareholders incorporated by reference in this Form 10-K, and
   have issued our report thereon dated February 5, 1997.  Our audit was made
   for the purpose of forming an opinion on those statements taken as a
   whole.  The schedule listed in the index to financial statements is
   presented for purposes of complying with the Securities and Exchange
   Commission's rules and is not part of the basic financial statements. 
   This schedule has been subjected to the auditing procedures applied in the
   audit of the basic financial statements and, in our opinion, fairly states
   in all material respects the financial data required to be set forth
   therein in relation to the basic financial statements taken as a whole.


                                      ARTHUR ANDERSEN LLP


   Milwaukee, Wisconsin
   February 5, 1997.

   <PAGE>
                           SCHULTZ SAV-O STORES, INC.

          SCHEDULE VIII--VALUATION AND QUALIFYING ACCOUNTS AND RESERVES

                    FOR THE FISCAL YEARS 1996, 1995 AND 1994


   Allowance for Doubtful Accounts--
     Changes in the allowance for doubtful accounts are summarized as
       follows:

                                     1996            1995           1994

    Balance, beginning of       $2,565,000       $1,750,000    $1,750,000
      year
    Provision charged to
      earnings                     987,000        2,079,000       526,000
    (Writeoffs)/recoveries,
      net
                                    98,000       (1,264,000)     (526,000)
                                 ---------        ---------     ---------
    Balance, end of year        $3,650,000       $2,565,000    $1,750,000
                                 =========        =========     =========

   <PAGE>
                                  EXHIBIT INDEX

                           SCHULTZ SAV-O STORES, INC.
                           ANNUAL REPORT ON FORM 10-K

                   FOR THE FISCAL YEAR ENDED DECEMBER 28, 1996

          

     Exhibit No.                     Description

         3.1      Restated Articles of Incorporated, as amended.
                  [Incorporated by reference to Exhibit 3.2 to the
                  Company's Annual Report on Form 10-K for the
                  year ended December 31, 1988.]

         3.2      By-Laws, as amended and restated as of January
                  24, 1991.  [Incorporated by reference to Exhibit
                  3.2 to the Company's Annual Report on Form 10-K
                  for the year ended December 29, 1990.]

         4.1      Restated Articles of Incorporation, as amended
                  (included as Exhibit 3.1).  [Incorporated by
                  reference to Exhibit 4.2 to the Company's Annual
                  Report on Form 10-K for the year ended December
                  31, 1988.]

         4.2      Rights Agreement dated December 20, 1988 between
                  the Company and First Bank (N.A.), Milwaukee,
                  Wisconsin.  [Incorporated by reference to
                  Exhibit 4 to the Company's Current Report on
                  Form 8-K dated December 21, 1988.]

         4.3      Amendment to Rights Agreement dated February 2,
                  1989 between the Company and First Bank (N.A.),
                  Milwaukee, Wisconsin.  [Incorporated by
                  reference to Exhibit 2 to the Company's Form 8
                  dated February 20, 1989.]

         4.4      Letter dated June 30, 1992 constituting
                  appointment of Firstar Trust Company (f/k/a
                  First Wisconsin Trust Company) as the successor
                  rights agent under the Rights Agreement dated
                  December 20, 1988, as amended.  [Incorporated by
                  reference to Exhibit 4.4 to the Company's Annual
                  Report on Form 10-K dated March 31, 1994.]

                  As summarized in Notes (3) and (8) of the Notes
                  to Financial Statements incorporated by
                  reference from the Company's 1996 Annual Report
                  to Shareholders, as part of Parts II and IV of
                  this Form 10-K, the Company has various
                  outstanding long-term debt and capital lease
                  obligations.  None of such obligations
                  individually exceeds 10% of the Company's total
                  assets.  The Company hereby agrees to furnish to
                  the Commission, upon its request, a copy of each
                  instrument with respect to such obligations.

        10.1      Master Franchise Agreement, dated April 23,
                  1982, between Commodores Point Terminal
                  Corporation and Piggly Wiggly Corporation. 
                  [Incorporated by reference to Exhibit 10.1 to
                  the Company's Annual Report on Form 10-K for the
                  year ended January 1, 1982.]

        10.2      Agreement, dated August 1, 1982, between the
                  Company and Commodores Point Terminal
                  Corporation.  [Incorporated by reference to
                  Exhibit 10.2 to the Company's Annual Report on
                  Form 10-K for the year ended January 1, 1982.]

        10.3      Amendment to Master Franchise Agreement, dated
                  October 15, 1982, between the Company and Piggly
                  Wiggly Corporation.  [Incorporated by reference
                  to Exhibit 10.3 to the Company's Annual Report
                  on Form 10-K for the year ended January 1,
                  1982.]

        10.4      Form of Director/Officer Indemnity Agreement. 
                  [Incorporated by reference to Exhibit 10.4 to
                  the Company's Annual Report on Form 10-K for the
                  year ended January 2, 1988.]  This Agreement is
                  required to be filed as an exhibit to this
                  Form 10-K pursuant to Item 14(c) of Form 10-K.

        10.5      Form of Key Executive Employment and Severance
                  Agreement, dated as of October 19, 1990, between
                  the Company and each of James H. Dickelman, John
                  H. Dahly, and Michael R. Houser, and dated as of
                  January 31, 1996, between the Company and
                  William K. Jacobson.  [Incorporated by reference
                  to Exhibit 10.5 to the Company's Annual Report
                  on Form 10-K for the year ended December 29,
                  1990.]  This Agreement is required to be filed
                  as an exhibit to this Form 10-K pursuant to
                  Item 14(c) of Form 10-K.

        10.6      Membership and Licensing Agreement dated August
                  1, 1973 by and between Topco Associates, Inc.
                  (Cooperative) and the Company.  [Incorporated by
                  reference to Exhibit 10.6 to the Company's
                  Annual Report on Form 10-K for the year ended
                  December 30, 1995.]

        10.7      Articles of Incorporation of Topco Associates,
                  Inc. (Cooperative).  [Incorporated by reference
                  to Exhibit 10.12 to the Company's Annual Report
                  on Form 10-K for the year ended December 31,
                  1988.]

        10.8      Bylaws of Topco Associates, Inc. (Cooperative),
                  as amended through June 7, 1995.  [Incorporated
                  by reference to Exhibit 10.8 to the Company's
                  Annual Report on Form 10-K for the year ended
                  December 30, 1995.]

        10.9      1990 Stock Option Plan, as amended as of March
                  17, 1993.  [Incorporated by reference to exhibit
                  10.10 to the Company's Annual Report on Form 10-
                  K for the year ended January 2, 1993.]  This
                  Plan is required to be filed as an exhibit to
                  this Form 10-K pursuant to Item 14(c) of
                  Form 10-K.

        10.10     1995 Equity Incentive Plan.  [Incorporated by
                  reference to Exhibit 10.9 to the Company's
                  Annual Report on Form 10-K for the year December
                  31, 1994.]  This Plan is required to be filed as
                  an exhibit to this Form 10-K pursuant to
                  Item 14(c) of Form 10-K.

        10.11     Schultz Sav-O Stores, Inc. Executive Benefit
                  Restoration Plan.  [Incorporated by reference to
                  Exhibit 10.10 to the Company's Annual Report on
                  Form 10-K for the year ended December 31, 1994.] 
                  This Plan is required to be filed as an exhibit
                  to this Form 10-K pursuant to Item 14(c) of
                  Form 10-K.

        10.12     Schultz Sav-O Stores, Inc. Officer Annual
                  Incentive Plan.  [Incorporated by reference to
                  Exhibit 10.11 to the Company's Annual Report on
                  Form 10-K for the year ended December 31, 1994.] 
                  This Plan is required to be filed as an exhibit
                  to this Form 10-K pursuant to Item 14(c) of
                  Form 10-K.

         13       Portions of the 1996 Annual Report to
                  Shareholders expressly incorporated by reference
                  into this Form 10-K.

         21       Subsidiary of Registrant.

         23       Consent of Independent Public Accountants.

         27       Financial Data Schedule (EDGAR version only).

         99       Definitive Proxy Statement for 1997 Annual
                  Meeting of Shareholders (to be filed with the
                  Commission under Regulation 14A within 120 days
                  after the end of the Company's fiscal year and,
                  upon such filing, incorporated by reference
                  herein to the extent indicated in this Form 10-K).



   [Page 4 of Annual Report]

   <TABLE>
   FIVE-YEAR FINANCIAL HIGHLIGHTS
   <CAPTION>

                                                                  Fiscal Year(a)(b)
    (Dollars in thousands, except per share
         data)                                    1996        1995       1994        1993       1992

    <S>                                        <C>         <C>        <C>         <C>        <C> 
    Consolidated statements of earnings data:
         Net sales                             $453,921    $439,646   $446,362    $469,577   $490,403
         Gross profit                            72,429      70,516     73,495      81,288     90,288
         Earnings before income taxes            10,512       9,500      8,653       7,519      4,139
         Provision for income taxes               4,047       3,660      3,252       2,767      1,622
         Net earnings                             6,465       5,840      5,401       4,752      2,517
         Earnings per share                        1.35        1.20       1.02        0.86       0.44
         Cash dividends per share                  0.36        0.22       0.10        0.08       0.07
         Weighted average shares
              outstanding(c)                      4,789       4,981      5,257       5,489      5,690

    Consolidated balance sheet data
    (at fiscal year-end):
         Working capital                       $ 29,274    $ 24,855   $ 21,197    $ 20,805   $ 22,091
         Total assets                            97,972      94,203     94,404      89,822     92,338
         Current obligations under capital
              leases and current maturities
              oflong-term debt                    1,047       1,114      1,037       1,050      1,243
         Long-term debt                           3,375       3,719      4,056       1,035      1,288
         Long-term obligations under capital
              leases                             12,368      13,268     14,046      14,979     15,980
         Total shareholders' investment          47,035      43,288     41,457      41,501     38,864
    Other data:
         Capital additions                     $  3,420    $  3,545   $  3,640    $  8,528   $  1,718

         Depreciation and amortization            4,451       4,467      4,654       4,861      5,625
   __________________________________________

   (a)  The Company's fiscal year ends on the Saturday closest to December
        31.  The 1992 fiscal year was a 53-week period.  All other fiscal
        years presented were 52-week periods.
   (b)  All data should be read in conjunction with the Company's audited
        consolidated financial statements and "Management's Discussion and
        Analysis of Financial Condition and Results of Operations" as set
        forth in this Annual Report.
   (c)  The weighted average shares outstanding for 1994, 1993 and 1992 have
        been retroactively adjusted for the two-for-one stock split, effected
        in the form of a 100% stock dividend, on September 15, 1995.

   </TABLE>

   <PAGE>

   [Pages 8 to 11 of Annual Report]

                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF 
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS

   Special Note Regarding Forward-Looking Statements

        Certain matters discussed in this Annual Report to Shareholders are
   "forward-looking statements" intended to qualify for the safe harbors from
   liability established by the Private Securities Litigation Reform Act of
   1995.  These forward-looking statements can generally be identified as
   such because the context of the statement will include words such as
   Company "believes," "anticipates," "expects" or words of similar import. 
   Similarly, statements that describe the Company's future plans, objectives
   or goals are forward-looking statements.  Such forward-looking statements
   are subject to certain risks and uncertainties which are described in
   close proximity to such statements and which could cause actual results to
   differ materially from those currently anticipated.  Shareholders,
   potential investors and other readers are urged to consider these factors
   carefully in evaluating the forward-looking statements and are cautioned
   not to place undue reliance on such forward-looking statements.  The
   forward-looking statements made herein are only made as of the date of
   this report and the Company undertakes no obligation to publicly update
   such forward-looking statements to reflect subsequent events or
   circumstances.

   Results of Operations

        The following tables set forth certain items from the Company's
   Consolidated Statements of Earnings as a percent to sales and the year-to-
   year percentage changes in the amounts of such components.

   <TABLE>
   <CAPTION>
                                          Percent to sales                Percentage change
                                  1996        1995       1994       1996 vs. 1995   1995 vs. 1994

    <S>                          <C>        <C>         <C>              <C>          <C>     
    Net Sales                    100.00%    100.00%     100.00%          3.25%        (1.50%)
    Cost of products sold         84.04%     83.96%      83.53%          3.35%        (1.00%)
    Operating and  
     administrative expenses      13.63%     13.88%      14.43%          1.41%        (5.23%)
    Earnings before income taxes   2.32%      2.16%       1.94%         10.65%         9.79%
    Net earnings                   1.42%      1.33%       1.21%         10.70%         8.13%
   </TABLE>

                                  1996 vs. 1995

   Net Sales

        Net sales for 1996 were $453,921,000 compared to $439,646,000 for
   1995.  The increase of $14,275,000, or 3.25%, was due primarily to the
   continuing emphasis on wholesale sales, coupled with moderate increases in
   same-store franchise and corporate retail sales.  Franchise and corporate
   retail sales improved, in large part, due to the continuing success of the
   customer-friendly card-based marketing program, the Piggly Wiggly
   Preferred Club Card/R/.  The total sales increase over the prior year was
   the first such increase since fiscal year 1992.  This sales increase was
   attained despite the sale and conversion of one corporate store to a
   franchise unit in February 1996 and the closure of two smaller, outdated
   and underperforming corporate retail supermarkets in September and October
   1996, respectively.  With respect to facility projects during 1996, the
   Company opened one new market franchise supermarket in August totaling
   17,300 square feet of aggregate selling space.  Additionally, the Company
   completed the expansion and renovation of one franchise store in February
   and opened two new replacement stores in October and November,
   respectively.  These three expansion and replacement projects yielded an
   increase of 32,100 square feet of aggregate selling space, or an increase
   of 63.8% at the three stores.  As of December 28, 1996, the Company had 68
   franchised and 16 corporate supermarkets, compared to 66 franchised and 19
   corporate stores at the end of fiscal year 1995.

        Consistent with the Company's business strategy to expand its
   wholesale volume, there are nine supermarket facility projects currently
   in various phases of planning or construction, with completions scheduled
   throughout 1997.  These projects involve four additions to existing
   franchise stores, two replacement franchise supermarkets, one new market
   corporate supermarket and two new market franchise stores totaling nearly
   150,000 square feet of additional store selling space.  Upon completion,
   these projects should continue to help the Company position itself for
   additional increases in sales.  In 1996, the Company continued its rollout
   of the electronic card marketing and electronic coupon program designed to
   increase customer savings, make grocery shopping easier and faster and,
   ultimately, reward loyal customers.  Based on the Company's internal
   wholesale price index, management does not believe that inflation had a
   significant effect on sales between years.

   Cost of Products Sold

        Cost of products sold, as percent of sales, increased 0.08% from
   83.96% in 1995 to 84.04% in 1996.  This minimal increase was principally a
   direct result of the continued reduction in 1996 of higher margin retail
   sales compared to the increasing amount of lower margin wholesale sales. 
   With the Company's continuing emphasis on wholesale volume, the Company
   expects this sales mix trend to continue in 1997.  The lower margins
   associated with wholesale sales were offset by reduced operating and
   administrative expenses from the sale of one corporate supermarket and its
   subsequent conversion to a franchised unit in February 1996 and the
   closures of two underperforming corporate stores in September and October
   1996.

   Operating and Administrative Expenses

        Operating and administrative expenses amounted to 13.63% of net sales
   in 1996, compared to 13.88% in 1995.  While the percentage decreased,
   total operating and administrative expenses increased $858,000, or 1.41%,
   between years.  Due principally to higher sales, certain variable expenses
   such as wages and salaries and insurance premium costs increased.  These
   increased variable costs, however, were offset by the elimination of
   certain operating expenses resulting from the sale and conversion of one
   corporate store into a franchise unit in February and the closure of two
   smaller, outdated and underperforming corporate stores in September and
   October, respectively.

        Due to the highly competitive nature of the industry, certain
   franchise operators and corporate retail stores continue to experience
   operational difficulties in their respective marketplaces.  As a result,
   the Company continues to incur significant receivable realization charges
   from its underperforming franchise operators.  Total realization charges
   relating to wholesale bad debts and retail subsidies were comparable for
   both years, totaling $2,349,000 and $2,229,000 in 1996 and 1995,
   respectively.  Additionally, the Company continues to evaluate various
   business alternatives relating to the operations of its underperforming
   corporate retail stores.  The Company's business alternatives include the
   sale and subsequent conversion of these stores into franchise units, the
   closing of noncompetitive stores or the implementation of other
   operational changes.  Similar to prior years, implementation of these
   changes may result in the Company incurring certain costs of replaced,
   closed or sold stores.  These actions can negatively impact net earnings
   in the short-term, but management believes that such actions will help
   improve the Company's long-term profitability.  For 1996 and 1995, retail
   repositioning and restructuring costs amounted to $299,000 and $1,003,000,
   respectively.

   Earnings Before Income Taxes

        As a result of the foregoing, the Company's earnings before income
   taxes increased 10.65% to $10,512,000 in fiscal 1996, from $9,500,000 in
   1995.  As a percent of sales, earnings before income taxes increased from
   2.16% in 1995 to 2.32% in 1996.

   Net Earnings

        After applying an effective tax rate of 38.5% to earnings before
   income taxes, net earnings for 1996 increased 10.7% to $6,465,000,
   compared with the prior year's net earnings of $5,840,000.  With
   improvements in sales and productivity, the Company's net earnings-to-
   sales ratio for 1996 improved to 1.42%, compared to 1.33% for fiscal 1995. 
   Additionally, 1996 earnings per share increased 12.5% to $1.35 from $1.20
   in 1995.  The earnings per share percentage increase in 1996 could have
   been greater if not for the $0.03 per share positive adjustment in fiscal
   1995.  This adjustment was a direct result of the Company's redemption at
   a substantial discount of nearly all of its outstanding preferred stock in
   October 1995.  On a percentage basis, earnings per share increased more
   than net earnings due to additional share repurchases during the first
   half of 1996 which reduced the number of weighted average shares
   outstanding.

                                  1995 vs. 1994

   Net Sales

        Net sales for 1995 totaled $439,646,000 compared to $446,362,000 for
   1994.  The decrease of $6,716,000, or 1.5%, was due primarily to the
   Company's continuing efforts to dispose of underperforming or
   noncompetitive corporate retail stores through conversion to franchise
   units and closures.  In 1994 and 1995, the Company terminated its
   relationship with one multi-store wholesale customer, converted one
   corporate retail supermarket into a franchised unit, closed one
   underperforming corporate retail supermarket and added one new franchised
   supermarket.  On an aggregate basis, these actions negatively impacted net
   sales by approximately $9,000,000.  Pricing differentials between 1995 and
   1994 did not materially affect 1995 net sales.  As of December 30, 1995,
   the Company had 66 franchised and 19 corporate stores compared to 65
   franchised and 20 corporate stores at December 31, 1994.

        In an effort to improve sales, the Company in late 1995 began
   implementing the Piggly Wiggly Preferred Club Card/R/, a  new electronic
   card marketing program.   This program was designed primarily to increase
   customer savings, make grocery shopping easier and faster, and,
   ultimately, reward loyal customers.

   Cost of Products Sold

        Cost of products sold, as a percent of sales, increased 0.43% to
   83.96% in 1995 compared to 1994.  While the percentage increased, total
   cost of products sold decreased by $3,737,000, or 1.0%, in 1995 compared
   to the prior year.  The increased percentage of sales was a result of the
   continued reduction in 1995 of the amount of higher margin retail sales
   compared to the continued increased amount of lower margin wholesale
   sales.  Lower margins associated with wholesale sales were more than
   offset by significantly reduced operating and administrative expenses from
   the disposal of one corporate supermarket and its conversion to franchised
   store in December 1994 and the closure of an underperforming Illinois
   corporate retail store in February 1995.

   Operating and Administrative Expenses

        Operating and administrative expenses amounted to 13.88% of net sales
   in 1995, compared to 14.43% in 1994.  The decrease of $3,367,000, or
   5.23%, was primarily due to the elimination of operating expenses, such as
   payroll, supplies, rent, utilities and depreciation, associated with a
   corporate retail store that was sold and converted into a franchise unit
   and the closure of an underperforming Illinois corporate supermarket. 
   Additionally, in 1995, repositioning or restructuring charges consisting
   of termination costs of five replaced, closed or sold stores amounted to
   $1,003,000 (compared to $3,668,000 in 1994).  The decrease in operating
   and administrative expenses during 1995 could have been greater if not for
   the charges to operations relating to bad debts and retail subsidies. 
   Total charges approximated $2,229,000 for fiscal 1995, compared to
   $1,151,000 for 1994, due primarily to additional exposure from
   underperforming or noncompetitive franchised retail supermarkets.

   Earnings Before Income Taxes

        As a result of the foregoing, the Company's earnings before income
   taxes increased 9.79% to $9,500,000 in fiscal 1995, from $8,653,000 in
   1994.  As a percent of sales, earnings before income taxes increased from
   1.94% in 1994 to 2.16% in 1995.

   Net Earnings

        On an after-tax basis, net earnings for 1995 increased 8.13% to
   $5,840,000, compared with $5,401,000 for 1994.  With improvements in
   wholesale operations, the Company attained 1.33% of net earnings-to-sales
   ratio for 1995, compared to 1.21% for 1994.  Earnings per share for 1995
   also increased to $1.20, compared to $1.02 for the prior year.  On a
   percentage basis, earnings per share increased more than net earnings as a
   result of share repurchases during 1995 which reduced the number of
   weighted average shares outstanding.  The 1995 earnings per share,
   however, was positively impacted by $0.03 due to the repurchase of
   substantially all of the Company's preferred stock in October 1995.

   Liquidity and Capital Resources

        The Company's operating results continue to enhance its strong
   financial position.  The primary source of liquidity for 1996 was cash
   generated from operations.  Cash provided by operating activities during
   1996 was $12,862,000, compared to $6,620,000 in 1995.  The significant
   increase in cash flow from operations between 1996 and 1995 was due
   primarily to the following:  (a) timing with respect to dispositions of
   various real property previously held for resale; (b) cash realization
   from retail technology systems already installed and operational in retail
   supermarkets; and (c) increase in certain accrued liabilities, most
   notably, accrued insurance.  These amounts have enabled the Company to
   internally fund its capital expenditures, purchase shares of its Common
   Stock and pay cash dividends.

        Net cash outflows for investing activities for 1996 and 1995 were
   very comparable.  Total capital expenditures for 1996 and 1995 were
   $3,420,000 and $3,545,000, respectively.  The Company's capital budget for
   1997 is $5,200,000, of which commitments of $3,150,000 have been made as
   of December 28, 1996.  More than half of the 1997 capital budget is
   allocated for various equipment and fixtures for new and existing stores,
   some of which relate to retail technology upgrades.  Additionally, the
   Company has allocated approximately $1,800,000 for warehouse distribution
   upgrades and office technology equipment.  The Company expects to finance
   these projects from internally generated capital.

        Net cash outflows for financing activities were $4,173,000 in 1996
   compared to $5,214,000 in 1995.  Total stock repurchases in 1996 were less
   than the prior year due to the Board of Directors' action in May 1996
   terminating the Company's open market stock repurchase plan originally
   adopted in May 1994.  The 1994 stock repurchase plan resulted in the
   repurchase by the Company of over 736,000 shares at an aggregate cost of
   approximately $7,900,000.  On January 29, 1997, the Board of Directors
   reinstated the stock repurchase plan and authorized th repurchase of up to
   $5,000,000 of its outstanding Common Stock.  Repurchases under the stock
   buy-back authorization are to be effected from time to time in the open
   market, pursuant to privately negotiated transactions or otherwise, and
   may include, but will not be reduced by, the repurchase of Common Stock
   issuable upon the exercise of stock options granted under the Company's
   stock option plans.  Total cash dividend payouts on a per share basis
   increased 63.64% from $0.22 in 1995 to $0.36 per share in 1996.

        At December 28, 1996, under the Company's loan agreements, $3,430,000
   of retained earnings were available for the payment of cash dividends and
   other restricted payments.  In order to carry out the 1997 stock
   repurchase plan, the Company is obtaining an amendment to its loan
   agreement increasing the available retained earnings amount to
   $12,263,000.

        In summary, cash and equivalents for fiscal 1996 increased
   $5,938,000, resulting in a substantial year-end balance of $27,531,000. 
   Of the year-end cash balance, a substantial amount was invested in short-
   term investments with maturities of less than three months, such as
   commercial paper and tax-exempt and taxable money market fund with strong
   credit ratings.  The Company has no investment in derivatives.

        The Company is the prime lessee of new retail store facilities and
   subleases such facilities to independent franchise operators.  All new
   facilities in 1996 were financed by operating lease agreements.  The
   Company also leases transportation equipment, principally tractors and
   trailers, corporate office space and certain office equipment.  Some
   leases contain contingent rental provisions based on sales volume at
   retail stores or miles traveled for transportation equipment.  At
   December 28, 1996, the Company had $7,637,000 of minimum lease payments
   required under operating leases in 1997 and $5,273,000 of amounts
   receivable under noncancelable subleases in 1997.  Contingent rentals for
   1996 and 1995 were $1,012,000 and $1,113,000, respectively.  Additionally,
   at December 28, 1996, the Company had $12,368,000 of long-term capital
   lease obligations, $8,239,000 of which represented noncurrent receivables
   from wholesale customers under capital leases.

        The Company typically provides short-term financing support to its
   wholesale customers for the purchase of facilities and equipment for new
   stores.  The financing support is subsequently refinanced, typically
   through banks, with the Company receiving reimbursement.  Additionally,
   the Company was contingently liable under guarantees of wholesale
   customers' bank note agreements totalling $15,094,000 and $15,770,000 at
   December 28, 1996 and December 30, 1995, respectively.  All of the loan
   guarantees are fully collateralized, principally with equipment and
   inventory and, to a lesser extent, with building facilities.

        At December 28, 1996, the Company's ratio of total liabilities to
   shareholders' investment was 1.08, compared to 1.18 at December 30, 1995. 
   The ratio decrease was principally attributable to higher net earnings. 
   Additionally, at December 28, 1996, the Company had available the entire
   amount of unsecured revolving bank credit facilities totaling $16,000,000.

        The Company believes its cash and debt-to-equity positions continue
   to compare very favorably to most industry competitors.  Additionally, the
   Company believes that its financial condition provides it with adequate
   long-term flexibility to finance anticipated capital requirements without
   adversely impacting its financial position or liquidity.

   Company Business

        The Company is engaged in distributing food and related products at
   wholesale and retail.  At December 28, 1996, the Company franchised 68 and
   operated 16 corporate retail supermarkets under the Piggly Wiggly/R/ name
   in its eastern Wisconsin and northeastern Illinois market areas.  The
   Company owns the right to grant Piggly Wiggly franchises in its market
   areas.

        The Company is the primary supplier to its franchised and corporate
   stores.  The Company also serves as a wholesaler to other smaller
   independent retail stores in its market areas.  The Company supplies
   grocery, frozen food, dairy and produce to its customers through its
   364,000 square foot distribution center in Sheboygan, Wisconsin.  Also,
   the Company provides its customers with fresh, frozen and processed meats,
   eggs and deli items through a third-party distribution facility in
   Milwaukee, Wisconsin on a contract basis.  Additionally, the Company
   bottles soft drinks and drinking and distilled water under its
   Springtime/R/ label and supplies these products exclusively to its
   customers.

        The Company employs approximately 1,550 individuals, nearly 1,050 of
   whom are employed in the operation of corporate retail supermarkets.  A
   majority of the Company's retail employees are employed on a part-time
   basis.  Of the Company's remaining employees, approximately 200 are
   engaged in warehousing, distribution and trucking activities, and nearly
   300 are corporate and administrative personnel.

   <PAGE>
   [Page 12 of Annual Report]

                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

   Board of Directors and Shareholders
   Schultz Sav-O Stores, Inc.

        We have audited the accompanying consolidated balance sheets of
   Schultz Sav-O Stores, Inc. and its subsidiary as of December 28, 1996 and
   December 30, 1995 and the related consolidated statements of earnings,
   cash flows and shareholders' investment for each of the three fiscal years
   in the period ended December 28, 1996.  These consolidated financial
   statements are the responsibility of the Company's management.  Our
   responsibility is to express an opinion on these consolidated financial
   statements based on our audits.

        We conduct our audits in accordance with generally accepted
   accounting standards.  Those standards require that we plan and perform
   the audit to obtain reasonable assurance about whether the financial
   statements are free of material misstatement.  An audit includes
   examining, on a test basis, evidence supporting the amounts and
   disclosures in the financial statements.  An audit also includes assessing
   the accounting principles used and significant estimates made by
   management, as well as evaluating the overall financial statement
   presentation.  We believe that our audits provide a reasonable basis for
   our opinion.

        In our opinion, the consolidated financial statements referred to
   above present fairly, in all material respects, the financial position of
   Schultz Sav-O Stores, Inc. and its subsidiary as of December 28, 1996 and
   December 30, 1995, and the results of their operations and their cash
   flows for each of the three fiscal years in the period ended December 28,
   1996, in conformity with generally accepted accounting principles.


   Milwaukee, Wisconsin                    Arthur Andersen LLP
   February 5, 1997

   <PAGE>
   [Page 13 to 15 of Annual Report]

                        CONSOLIDATED BALANCE SHEETS
               As of December 28, 1996 and December 30, 1995
    Assets                                      1996           1995
    Current Assets:                                    
      Cash and equivalents                  $27,531,000   $21,593,000

      Receivables                             5,676,000     5,562,000
      Inventories                            22,316,000    20,458,000
      Other current assets                    3,367,000     5,606,000
      Deferred income taxes                   3,824,000     3,504,000
                                             ----------    ----------
      Total current assets                   62,714,000    56,723,000
                                             ----------    ----------
    Noncurrent receivable under capital
      subleases                               8,239,000     9,361,000
    Property under capital leases, net        3,073,000     3,089,000
    Other noncurrent assets                   2,402,000     2,203,000
    Property and equipment, net              21,544,000    22,827,000
                                             ----------    ----------
    Total assets                            $97,972,000   $94,203,000
                                             ==========    ==========
    Liabilities & shareholders' investment             
    Current liabilities:                               
      Accounts payable                      $20,332,000   $19,509,000
      Accrued salaries and benefits           4,189,000     4,000,000

      Accrued insurance                       3,328,000     2,805,000
      Retail repositioning reserve              852,000     1,145,000
      Other accrued liabilities               3,692,000     3,295,000
      Current obligations under capital
        leases                                  702,000       777,000
      Current maturities of long-term debt      345,000       337,000
                                             ----------    ----------
      Total current liabilities              33,440,000    31,868,000
                                             ----------    ----------

    Long-term obligations under capital
      leases                                 12,368,000    13,268,000
    Long-term debt                            3,375,000     3,719,000
    Deferred income taxes                     1,754,000     2,060,000
    Shareholders' investment:                          
      Preferred stock, $100 par value,
        authorized 3,000 shares, issued
        and outstanding 159 shares in 1995            -        16,000
      Common stock, $0.05 par value,
        authorized 20,000,000 shares,
        issued 5,833,570 in 1996 and 1995       292,000       292,000
      Additional paid-in capital             13,331,000    12,990,000
      Retained earnings                      45,654,000    40,855,000

      Treasury stock at cost, 1,214,472
        shares in 1996 and 1,179,972
        shares in 1995                      (12,242,000)  (10,865,000)
                                             ----------    ----------
    Total shareholders' investment           47,035,000    43,288,000
                                             ----------    ----------
    Total Liabilities and Shareholders'
      Investment                            $97,972,000   $94,203,000
                                             ==========    ==========

   See notes to consolidated financial statements.

   <PAGE>

   <TABLE>
   <CAPTION>
                                 CONSOLIDATED STATEMENTS OF EARNINGS
                                 For fiscal years 1996, 1995 and 1994

                                                   1996               1995             1994
 
    <S>                                         <C>               <C>              <C>
    Net sales                                   $453,921,000      $439,646,000     $446,362,000

    Costs and expenses:                                     
      Cost of products sold                      381,492,000       369,130,000      372,867,000
      Operating and administrative expenses       61,892,000        61,034,000       64,401,000
                                                  ----------        ----------       ----------
    Operating income                              10,537,000         9,482,000        9,094,000
    Interest income                                  842,000           944,000          453,000
    Interest expense                                (867,000)         (926,000)        (894,000)
                                                  ----------        ----------       ----------
    Earnings before income taxes                  10,512,000         9,500,000        8,653,000
    Provision for income taxes                     4,047,000         3,660,000        3,252,000
                                                  ----------        ----------       ----------
    Net Earnings                               $   6,465,000     $   5,840,000    $   5,401,000
                                                  ==========        ==========       ==========

    Earnings per Share                                 $1.35             $1.20            $1.02
                                                        ====              ====             ====
   </TABLE>

   See notes to consolidated financial statements.

   <PAGE>
   <TABLE>
   <CAPTION>

                                CONSOLIDATED STATEMENTS OF CASH FLOWS
                                For fiscal years 1996, 1995 and 1994

                                                      1996            1995            1994

    <S>                                         <C>            <C>              <C>
    Cash flows from operating activities:                   
      Net earnings                              $  6,465,000   $   5,840,000    $   5,401,000
      Adjustments to reconcile net earnings to
        net cash provided by operating
        activities:                                         
        Depreciation and amortization              4,451,000       4,467,000        4,654,000
        Deferred income taxes                       (626,000)      1,003,000       (1,333,000)
      Changes in assets and liabilities:                    
        Receivables                                 (114,000)      1,276,000        1,504,000
        Inventories                               (1,858,000)        869,000           (7,000)
        Other current assets                       2,335,000      (2,584,000          295,000
        Accounts payable                             823,000        (152,000)       1,044,000
        Accrued liabilities                        1,386,000      (4,099,000)       4,739,000
                                                  ----------      ----------       ----------

    Net cash flows from operating activities      12,862,000       6,620,000       16,297,000
                                                  ----------      ----------       ----------
    Cash flows from investing activities:                   
      expenditures for property and equipment     (3,420,000)     (3,545,000)      (3,640,000)
      Receipt of principal amounts under
        capital subleases                            581,000         518,000          564,000
      Proceeds from asset sales                       88,000         599,000          538,000

      Proceeds from maturity of short-term
        investments                                     -               -           2,953,000
                                                  ----------      ----------       ----------
    Net cash flows from investing activities      (2,751,000)     (2,428,000)         415,000
                                                  ----------      ----------       ----------
    Cash flows from financing activities:                   
      Payment for acquisition of treasury stock   (2,233,000)     (3,475,000)      (5,360,000)
      Payment of cash dividends                   (1,666,000)     (1,047,000)        (518,000)
      Proceeds from exercise of stock options        856,000         487,000          433,000
      Principal payments on capital lease
        obligations                                 (777,000)       (714,000)        (797,000)
      Principal payments on long-term debt          (337,000)       (323,000)        (300,000)
      Repurchase of preferred stock                  (16,000)       (142,000)            -   
                                                  ----------      ----------       ----------
    Net cash flows from financing activities      (4,173,000)     (5,214,000)      (6,542,000)
                                                  ----------      ----------       ----------
    Cash and equivalents:                                   
      Net increase(decrease)                       5,938,000      (1,022,000)      10,170,000
      Balance, beginning of year                  21,593,000      22,615,000       12,445,000
                                                  ----------      ----------       ----------
    Balance, End of Year                         $27,531,000     $21,593,000      $22,615,000
                                                  ==========      ==========       ==========
   </TABLE>

   See notes to consolidated financial statements.

   <PAGE>
   <TABLE>
   <CAPTION>
                                      CONSOLIDATED STATEMENTS OF SHAREHOLDERS' INVESTMENT
                               As of December 28, 1996, December 30, 1995 and December 31, 1994
                                                  1996                       1995                         1994
                                          Shares         Amount       Shares        Amount        Shares           Amount

    <S>                                <C>            <C>          <C>          <C>            <C>            <C>    
    Preferred Stock, $100 par                   
      Beginning of year                      159      $  16,000        3,000    $  300,000         3,000      $   300,000
      Repurchase of preferred stock         (159)       (16,000)      (2,841)     (284,000)         -                -   
                                       ---------       --------    ---------     ---------     ---------         --------
    End of year                             -              -             159        16,000         3,000          300,000
                                       =========       ========    =========     =========     =========         ========

    Common Stock, $0.05 par                     
      Beginning of year                5,833,570        292,000    2,916,785       146,000     2,916,785          146,000

    Two-for-one stock split effected
      in the form of a 100% stock
      dividend                              -              -       2,916,785       146,000          -                -   
                                       ---------       --------    ---------     ---------     ---------         --------
    End of year                        5,833,570        292,000    5,833,570       292,000     2,916,785          146,000
                                       =========       ========    =========     =========     =========         ========

    Additional Paid-in Capital                  
      Beginning of year                              12,990,000                 12,680,000                     12,680,000
        Exercise of stock options                       341,000                    168,000                           -   
        Repurchase of preferred stock                      -                       142,000                           -   
                                       ---------       --------      -------     ---------      --------         --------
    End of year                                      13,331,000                 12,990,000                     12,680,000
                                       =========     ==========     ========    ==========      ========       ==========

    Retained Earnings                           

      Beginning of year                              40,855,000                 36,179,000                     31,296,000
      Net earnings                                    6,465,000                  5,840,000                      5,401,000
      Cash dividends                            
        Preferred stock ($3.00 per
          share)                                           -                        (9,000)                        (9,000)
        Common stock ($0.36 per share
          in 1996, $0.22 in 1995 and
          $0.10 in 1994)                             (1,666,000)                (1,038,000)                      (509,000)
        Two-for-one stock split
          effected in the form of a
          100% stock dividend                                                     (117,000)                          -   
                                       ---------     ----------     --------    ----------      --------       ----------
    End of year                                      45,654,000                 40,855,000                     36,179,000
                                       =========     ==========     ========    ==========      ========       ==========

    Treasury Stock                              
      Beginning of year               (1,179,972)   (10,865,000)    (495,551)   (7,848,000)     (222,933)      (2,921,000)
      Exercise of stock options          111,300        856,000       53,359       487,000        29,549          433,000

        Acquisition of treasury stock   (145,800)    (2,233,000)    (152,294)   (3,475,000)     (302,167)      (5,360,000)
        Two-for-one stock split
          effected in the form of a
          100% stock dividend               -              -        (585,486)      (29,000)         -                -   
                                       ---------     ----------    ---------    ----------      --------        ---------
    End of year                       (1,214,472)   (12,242,000)  (1,179,972)  (10,865,000)     (495,551)      (7,848,000)
                                       =========     ==========    =========    ==========      ========        =========

    Total Shareholders' Investment,
      End of Year                                   $47,035,000                $43,288,000                    $41,457,000
                                       =========     ==========    =========    ==========      ========       ==========
   </TABLE>

   See notes to consolidated financial statements.

   <PAGE>
   [Pages 16 to 21 of Annual Report]

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                      For fiscal years 1996, 1995 and 1994

   (A)  Description of Business

        The Company is engaged in the food distribution business through
   franchised and corporate retail supermarkets and as a supplier to
   independent food stores.  The retail supermarkets and independent food
   stores supplied by the Company are located in eastern Wisconsin and
   northeastern Illinois.  All franchised and corporate stores operate under
   the name of Piggly Wiggly./R/

   (B)  Summary of Significant Accounting Policies

   Accounting periods

        The Company's fiscal year ends on the Saturday closest to December
   31.  The 1996, 1995 and 1994 fiscal years were 52-week periods ended
   December 28, 1996, December 30, 1995 and December 31, 1994, respectively.

   Principles of consolidation

        The financial statements include the accounts of Schultz Sav-O
   Stores, Inc. and its wholly-owned subsidiary, PW Trucking, Inc.  Any
   intercompany accounts and transactions have been eliminated.

   Cash and equivalents

        Cash and equivalents consist of demand deposits at commercial banks
   and highly liquid investments with a maturity of three months or less when
   purchased.  Cash equivalents are stated at cost which approximate market
   value.

   Receivables

        Receivables are shown net of allowance for doubtful accounts of
   $3,650,000 and $2,565,000 at December 28, 1996 and December 30, 1995,
   respectively.

   Inventories

        Inventories, substantially all of which consist of food, groceries
   and related products for resale, are stated at the lower of cost or market
   value.  Cost is determined primarily on the last-in, first-out (LIFO)
   method.  For meat and produce, cost is determined on the first-in, first-
   out (FIFO) method.  At December 28, 1996 and December 30, 1995, 82% and
   83%, respectively, of all inventories were accounted for under the LIFO
   method.

        The excess of replacement or current cost over the stated LIFO cost
   of inventory was $9,447,000 and $9,631,000 at December 28, 1996 and
   December 30, 1995, respectively.

   Other current assets

        Other current assets at December 28, 1996 and December 30, 1995
   consisted of the following:

                                              1996              1995

    Retail systems for resale            $1,108,000        $1,649,000
    Property held for resale                940,000         2,389,000
    Prepaid expenses                        615,000           657,000
    Receivable under capital subleases      504,000           581,000
    Store equipment and supplies for
        resale                              200,000           330,000
                                          ---------         ---------
    Other current assets                 $3,367,000        $5,606,000
                                          =========         =========

   Property and equipment, net

        Property and equipment are stated at cost.  Depreciation is provided
   on the straight-line method over the estimated useful lives of the assets. 
   Facility remodeling and upgrade costs on leased stores are capitalized as
   leasehold improvements and are amortized over the shorter of the remaining
   lease term or the useful life of the asset.  Upon disposal, the
   appropriate asset cost and accumulated depreciation are retired.  Gains
   and losses on disposition are included in earnings.

        Property and equipment, net, at December 28, 1996 and December 30,
   1995 consisted of the following:

                                             1996               1995

    Land and buildings                   $18,382,000        $18,508,000
    Leasehold improvements                 5,398,000          5,566,000
    Equipment and fixtures                29,911,000         31,186,000
                                          ----------         ----------
                                          53,691,000         55,260,000
    Less accumulated depreciation and
     amortization                        (32,147,000)       (32,433,000)
                                          ==========         ==========

    Property and equipment, net          $21,544,000        $22,827,000
                                          ==========         ==========

        The Company adopted Statement of Financial Accounting Standards No.
   121, "Accounting for the Impairment of Long-Lived Assets and for Long-
   Lived Assets to be Disposed of" in 1996.  The Company determined that the
   adoption of this standard did not have a material impact on its financial
   statements for 1996.

   Accounts Payable

        Accounts payable included $6,968,000 and $7,169,000 at December 28,
   1996 and December 30, 1995, respectively, of issued checks that have not
   cleared the Company's disbursing bank accounts.

   Retail repositioning reserve

        Estimated repositioning and termination expenses associated with the
   closure, replacement or disposal of stores, consisting primarily of lease
   payments, charges to reduce assets to net realizable value and severance
   payments, are charged to operating and administrative expenses upon the
   decision to close, replace or dispose of a store as soon as the amounts
   are reasonably estimable.  Due to inherent uncertainties in estimating
   these repositioning and termination costs, it is at least reasonably
   possible that the Company's estimates may change in the near term.

   Earnings per share

        Earnings per share computed by dividing net earnings by the weighted
   average number of common shares outstanding during each year plus common
   stock equivalents.  Net earnings, for purposes of the earnings per share
   computation, is determined after taking into account all of the preferred
   dividend requirements.  For fiscal 1995, earnings per share increased by
   the excess of the aggregate par value of the 2,841 shares of preferred
   stock over the repurchase price tendered pursuant to the Company's
   redemption offer.  Common stock equivalents result from the assumed
   exercise of outstanding stock options and affect earnings per share when
   they have a dilutive effect.  Primary and fully diluted earnings per share
   are the same for all years.  On July 28, 1995, the Board of Directors
   authorized a two-for-one Common Stock split, effected in the form of a
   100% stock dividend distributed on September 15, 1995, to shareholders of
   record on September 1, 1995.  All historical share, per share amounts,
   stock option data and market prices of the Company's Common Stock prior to
   distribution date appearing in the financial statements and notes thereto
   have been retroactively adjusted for the stock split in September 1995. 
   The weighted average number of shares outstanding utilized in the per
   share calculations were 4,789,000, 4,981,000 and 5,257,000 for fiscal
   years 1996, 1995 and 1994, respectively.

   Supplementary disclosure of cash flow information

        Interest and taxes paid included in the Company's cash flow from
   operations were as follows:

                          1996             1995             1994

    Interest paid    $  873,000       $  902,000       $  918,000

    Taxes paid        4,071,000        3,368,000        2,835,000

   Use of estimates

        The preparation of financial statements in conformity with generally
   accepted accounting principles requires management to make estimates and
   assumptions that affect the reported amounts of assets and liabilities and
   disclosure of contingent assets and liabilities at the date of the
   financial statements and the reported amounts of revenues and expenses
   during the reporting periods.  Actual results could differ from those
   estimates.

   Store pre-opening costs

        Costs associated with the opening of new stores, consisting primarily
   of advertising, supplies, occupancy and payroll, are charged to operating
   and administrative expenses as incurred.  Depreciation and amortization of
   property and equipment and leasehold improvements begin in the period a
   store begins operations.

   Advertising costs

        Costs incurred for producing and communicating advertising are
   expensed when incurred.

   Reclassifications

        Certain 1995 and 1994 amounts previously reported have been
   reclassified to conform to the 1996 presentation.

   (C)  Long-Term Debt

        The Company has a loan agreement providing unsecured revolving credit
   facilities totaling $16,000,000 through April 30, 1998.  This arrangement
   provides for borrowings at rates not to exceed the bank's prime rate. 
   There are no compensating balance requirements.  There were no borrowings
   outstanding under this agreement during 1996 and 1995.

        Long-term debt at December 28, 1996 and December 30, 1995 consisted
   of the following:

                                              1996              1995
    Mortgage note, 9.675% due in
     monthly installments of $33,026
     including interest due through
     June 2012                           $3,191,000        $3,274,000

    Term note, 9.91%, due in quarterly
     installments of $55,000 through
     June 1998                              295,000           515,000

    Land contract, 10.0%, due in
     annual installments of $33,333
     through March 2003                     234,000           267,000
                                          ---------         ---------
                                          3,720,000         4,056,000
    Less current maturities                (345,000)         (337,000)
                                          ---------         ---------
    Long-term debt                       $3,375,000        $3,719,000
                                          =========         =========

        At December 28, 1996, the fair value of the financial instruments
   approximated carrying value.  The revolving credit and term note
   agreements contain various covenants including, among others, the
   maintenance of defined working capital, net worth of $36,000,000, certain
   debt-equity ratios, restrictions against pledging of or liens upon certain
   assets, mergers, significant changes in ownership and limitations on
   restricted payments.  As of December 28, 1996, $3,430,000 of retained
   earnings were available for cash dividends and other restricted payments.

        The total amount of long-term debt due in each of the fiscal years
   1997 through 2001 will be $345,000, $209,000, $144,000, $156,000 and
   $168,000, respectively, and $2,697,000 from 2002 to 2012.

        Interest expenses consisted of the following:


                              1996               1995             1994
    Interest on long-
     term debt              $383,000          $419,000         $312,000
    Imputed interest-
     capital leases          484,000           507,000          582,000
                             -------           -------          -------
    Interest expense        $867,000          $926,000         $894,000
                             =======           =======          =======


   (D)  Income Taxes

        The difference between the statutory federal income tax rate and the
   effective rate is summarized as follows:

                                  1996            1995            1994
    Federal income tax
     statutory rate              34.0%           34.0%           34.0%
    State income taxes, net
     of federal income tax
     benefit                      5.3             5.1             5.1 
    Other, net                   (0.8)           (0.6)           (1.5)
                                 ----            ----            ----
    Effective income tax
     rate                        38.5%           38.5%           37.6%
                                 ====            ====            ====

        Components of provision for income taxes consisted of the following:

                                  1996             1995            1994
    Currently payable

     Federal                 $3,804,000      $2,082,000      $3,606,000
     State                      869,000         575,000         979,000
    Deferred                   (626,000)      1,003,000      (1,333,000)
                              ---------       ---------       ---------
    Provision for income
     taxes                    4,047,000       3,660,000       3,252,000
                              =========       =========       =========

        The components of deferred income tax assets and liabilities at
   December 28, 1996 and December 30, 1995 were as follows:

                                          1996             1995
    Deferred income tax assets:

     Bad debt reserve                  $1,414,000       $1,000,000
     Accrued insurance                  1,296,000        1,094,000
     Capital lease accounting             716,000          622,000
     Vacation pay                         513,000          597,000
     Retail repositioning reserve         332,000          447,000
     Other                                574,000          857,000
                                        ---------        ---------
    Total deferred income tax assets    4,855,000        4,617,000
                                        ---------        ---------
    Deferred income tax liabilities:
     Property and equipment            (2,470,000)      (2,705,000)
     Pension                             (315,000)        (468,000)
                                        ---------        ---------
    Total deferred income tax
     liabilities                       (2,785,000)      (3,173,000)
                                        ---------        ---------
    Net deferred income tax asset      $2,070,000       $1,444,000
                                        =========        =========

        The net deferred income tax asset as of December 28, 1996 and
   December 30, 1995 were classified in the balance sheet as follows:


                                             1996              1995

    Current deferred income tax asset   $3,824,000        $3,504,000
    Noncurrent deferred income tax
         liability                      (1,754,000)       (2,060,000)
                                         ---------         ---------
    Net deferred income tax asset       $2,070,000        $1,444,000
                                         =========         =========

   (E)  Commitments and Contingent Liabilities

        The Company has projected capital expenditures for fiscal year 1997
   at $5,200,000.  Commitments approximating $3,150,000 were made as of
   December 28, 1996.

        As of December 28, 1996, the Company was contingently liable under
   guarantees of bank note agreements of wholesale customers totaling
   $15,094,000.  All of the loan guarantees are fully collateralized,
   principally with equipment and inventory, and to a lesser extent, with
   building facilities.

   (F)  Retirement Plans

        The Company has a trusteed retirement savings defined contribution
   plan, which includes provisions of Section 401(k) of the Internal Revenue
   Code, for the benefit of its non-union eligible employees.  Annual
   provisions are based on a mandatory 5% of eligible participant
   compensation and additional amounts at the sole discretion of the Board of
   Directors.  Provisions for the three fiscal years ended 1996, 1995 and
   1994 were $793,000, $720,000 and $700,000, respectively.  Beginning in
   October 1994, the plan allowed participants to make pretax contributions. 
   The Company then matches certain percentages of employee contributions. 
   The Company's matching contributions for 1996 and 1995 were $71,000 and
   $68,000, respectively.

        The Company has union-administered multi-employer pension plans
   covering all hourly paid employees represented by collective bargaining
   agreements.  Total pension expense, which the Company funds as accrued,
   was $1,564,000, $1,599,000 and $1,668,000 in fiscal years 1996, 1995 and
   1994, respectively.  Complete information with respect to the Company's
   portion of plan net assets and the actuarial present value of accumulated
   plan benefits is not available.

   (G)  Leases

        The Company leases most of its retail stores under lease agreements
   with original lease periods of 15 to 20 years and typically with five-year
   renewal options.  Exercise of such options is dependent on, among others,
   the level of business conducted at the location.  Executory costs, such as
   maintenance and real estate taxes, are generally the Company's
   responsibility.  In a majority of situations, the Company will enter into
   a lease for a store and sublease the store to a wholesale customer. 
   Additionally, the Company leases transportation equipment, principally
   tractors and trailers, corporate office space and certain office
   equipment.  Some leases contain contingent rental provisions based on
   sales volume at retail stores or miles traveled for tractors and trailers. 
   Contingent rental expense associated with the Company's capital leases and
   sublease income were not material to the Company's financial statements.

        Capitalized leases were calculated using interest rates appropriate
   at the inception of each lease.  A summary of real property utilized by
   the Company under capital leases at December 28, 1996 and December 30,
   1995 was as follows:

                                              1996              1995
    Investments in leased property
     under capital leases                $5,264,000        $5,466,000

    Less accumulated amortization        (2,191,000)       (2,377,000)
                                          ---------         ---------
    Property under capital leases, net   $3,073,000        $3,089,000
                                          =========         =========

        Amortization of leased property under capital leases, included in
   operating and administrative expenses, amounted to $273,000, $283,000 and
   $331,000 in fiscal years 1996, 1995 and 1994, respectively.

        The following is a schedule of future minimum lease payments under
   capital leases and subleases and the present value of such payments as of
   December 28, 1996:


                                         Capital lease     Capital sublease
                                          obligations         receivables

    1997                                $ 2,228,000         $ 1,533,000
    1998                                  2,201,000           1,506,000
    1999                                  2,167,000           1,473,000
    2000                                  2,126,000           1,411,000
    2001                                  2,131,000           1,416,000
    2002-2009                            13,174,000           8,740,000
                                         ----------          ----------
    Total minimum lease payments         24,027,000          16,079,000
    Less interest                       (10,957,000)         (7,336,000)
                                         ----------          ----------

    Present value of minimum lease
     payments and amounts receivable     13,070,000           8,743,000
    Less current portion                   (702,000)           (504,000)
                                         ----------          ----------
    Long-term obligations and
     receivable                         $12,368,000          $8,239,000
                                         ==========          ==========


        The following is a schedule of future minimum lease payments required
   under operating leases for retail stores, transportation equipment,
   corporate office space and office equipment that have noncancelable lease
   terms in excess of one year as of December 28, 1996:

    1997                                                $ 7,637,000
    1998                                                  7,582,000
    1999                                                  7,432,000
    2000                                                  6,933,000
    2001                                                  6,376,000
    2002-2016                                            63,985,000
                                                         ----------
    Total minimum lease payments                         99,945,000
    Lease minimum amounts receivable under
     noncancelable subleases                            (82,297,000)
                                                         ----------
    Net minimum lease payments                          $17,648,000
                                                         ==========

        Rental expenses for all operating leases amounted to $3,813,000,
   $3,958,000 and $4,486,000 in fiscal years 1996, 1995 and 1994,
   respectively.  These amounts include $1,012,000, $1,113,000 and
   $1,444,000, respectively, for contingent rentals.

   (H)  Stock Option Plans

        The Company has stock option plans which provide for the grant of
   either incentive or nonqualified stock options to key employees.  The
   exercise price of each option is equal to the market price of the
   Company's stock on the date of grant.  Options granted are exercisable for
   seven years from the date of grant and vest ratably over the first three
   years.  Such vesting may be accelerated by the Stock Option Committee of
   the Board of Directors or upon a change in control of the Company, as
   defined by the plans.

        The Company applies Accounting Principles Board Opinion 25 in
   accounting for its stock option plans.  In 1995, the Financial Accounting
   Standard Board issued SFAS No. 123, "Accounting for Stock-Based
   Compensation," which established financial accounting and reporting
   standards for stock-based employee compensation.  The statement allows for
   companies to continue to apply the accounting treatment under the
   provisions of APB 25.  Effective fiscal year 1996, the Company has elected
   to adopt the disclosure requirement of SFAS 123, however, in the opinion
   of management, the proforma impact of compensation expense for stock-based
   employee arrangements is not material to the financial statements.

        As of December 28, 1996, no incentive stock options have been
   granted.  Following is a summary of the status of nonqualified stock
   options for the fiscal years 1996, 1995 and 1994:

                                       Number of            Range of per
                                         shares         share option prices
    Shares under option at

     January 1, 1994                    429,354             $3.75-$8.75
     Options granted                     99,300                 7.63
     Options exercised                  (59,098)             3.75-7.67
     Options canceled                   (17,206)             6.25-8.75
                                       --------              ----------
    Shares under option at
     December 31, 1994                  452,350              5.34-8.75
     Options granted                     96,200                 9.75
     Options exercised                  (78,184)            14.75-21.75
                                        -------             -----------
    Shares under option at
     December 30, 1995                  470,366              6.25-9.75
     Options granted                     88,600                15.75
     Options exercised                 (111,300)            14.75-16.50
     Options canceled                    (1,866)                7.63
                                        -------             -----------
    Shares under option at
     December 28, 1996                  445,800              6.25-15.75
                                        =======              ==========
    Shares reserved for grant at
     December 28, 1996                  344,400
                                        =======
    Options granted in
     January 1997                        95,800                $14.50
                                        =======               =======


        When options were exercised, the Company realized certain income tax
   benefits.  These benefits resulted in a decrease in current income taxes
   payable and a corresponding increase in additional paid-in capital. 
   Nonqualified stock options exercisable at December 28, 1996 and December
   30, 1995 were 271,700 and 285,000 shares, respectively.

   (I)  Preferred Stock

        On September 11, 1995, the Company announced a self-tender offer for
   all 3,000 outstanding shares of the Company's preferred stock at a cash
   price of $50 per share.  The offer commenced on such date and expired at
   midnight on October 30, 1995.  Of the 3,000 outstanding shares of
   preferred stock, 2,841 shares, representing approximately 94.7%, were
   tendered and accepted by the Company pursuant to the offer.  The Company
   paid the $142,000 aggregate purchase price for the 2,841 shares from its
   available cash on hand.  At December 30, 1995, 3,000 shares of preferred
   stock were authorized and 159 shares remain outstanding.  In August 1996,
   the Company repurchased the remaining 159 shares outstanding at par.

        The Company has 1,000,000 shares of $0.05 par value class B preferred
   stock authorized, none of which have been issued.  These shares are
   issuable in such series and with such relative rights and preferences as
   may be determined from time to time by the Board of Directors.

   (J)  Common Stock

        On July 28, 1995, the Board of Directors authorized a two-for-one
   Common Stock split, effected in the form of a 100% stock dividend
   distributed on September 15, 1995, to shareholders of record on September
   1, 1995.  All historical share, per share amounts, stock option data and
   market prices of the Company's Common Stock prior to distribution date
   have been restated to retroactively reflect the stock split.  At December
   28, 1996, of the 20,000,000 shares of Common Stock authorized, 5,833,570
   shares were issued and 4,619,098 shares were outstanding.

        All common shares issued and issuable include one associated common
   stock purchase right which entitles shareholders to purchase one share of
   Common Stock from the Company at an exercise price equivalent to $21 per
   share.  The rights become exercisable after a person acquires beneficial
   ownership of 20% or more of the Company's Common Stock.  The rights do not
   have any voting rights and may be redeemed at a price of $0.01 per right. 
   At December 28, 1996, approximately 6,624,000 shares of Common Stock were
   reserved for issuance upon exercise of the rights.  Under certain
   circumstances, the rights may be exchanged at a ratio of one share per
   right.  The rights expire on January 6, 1999.  Upon the occurrence of
   certain defined events, the rights will be modified to entitle the holder
   (other than an "acquiring person") to purchase the shares of Common Stock
   of the Company or of such acquiring person having a market value of two
   times the exercise price of the rights.

   (K)  Unaudited Quarterly Financial Information

        The Company includes sixteen weeks in its first quarter and twelve
   weeks in each subsequent quarter.  Summarized quarterly and annual
   financial information for fiscal years 1996 and 1995 follows:

   (Dollars in thousands,
    except per share data)     Fiscal Year Ended December 28, 1996           
                           First     Second    Third     Fourth    Year

   Net Sales             $134,079  $105,544    $105,383  $108,915    $453,921
   Gross profit            21,531    17,005      16,646    17,247      72,429
   Net earnings             1,261     1,576       1,472     2,156       6,465
   Earnings per share       $0.26     $0.33       $0.31     $0.45       $1.35
   Weighted average
    shares outstanding  4,824,000 4,752,000   4,770,000 4,779,000   4,789,000
                        ========= =========   ========= =========   =========

   (Dollars in thousands,
    except per share data)     Fiscal Year Ended December 30, 1995           
                           First    Second       Third    Fourth        Year

   Net Sales             $132,278  $101,996     $99,373  $105,999    $439,646
   Gross profit            21,289    16,734      16,264    16,229      70,516
   Net earnings             1,237     1,556       1,385     1,662       5,840
   Earnings per share       $0.24     $0.31       $0.28     $0.37       $1.20
   Weighted average
    shares outstanding  4,984,000 4,965,000   4,952,000 4,879,000   4,981,000
                        ========= =========   ========= =========   =========

   <PAGE>

   [Page 22 of Annual Report]

   Common Stock Information

   The Company's Common Stock is traded over-the-counter on the Nasdaq Stock
   Market under the symbol SAVO.  There are approximately 1,040 beneficial
   holders of the Company's Common Stock.  An analysis of high and low stock
   prices by quarter and for the last three years are as follows:

   <TABLE>
   <CAPTION>

                    First             Second              Third               Fourth              Year
               High      Low      High       Low      High      Low       High      Low      High       Low

    <S>       <C>       <C>      <C>       <C>       <C>       <C>       <C>       <C>      <C>       <C>
    1996      $16.50    $14.00   $15.00    $12.25    $13.75    $12.25    $15.00    $13.00   $16.50    $12.25
    1995       11.50      9.75    11.63     10.75     15.00     11.25     15.50     14.25    15.50      9.75
    1994        8.50      7.63     9.13      8.00     10.00      8.88     10.13      9.63    10.13      7.63
   </TABLE>
 
   Cash dividends paid per share were:

              First       Second       Third        Fourth         Year
    1996      $0.08       $0.08        $0.10          $0.10       $0.36
    1996       0.03        0.03         0.08           0.08        0.22
    1996       0.02        0.02         0.03           0.03        0.10


   Stock prices and dividend information have been adjusted to reflect the
   two-for-one stock split effected in the form of a 100% stock dividend on
   September 15, 1995.




                            SUBSIDIARY OF REGISTRANT


             The only subsidiary of Schultz Sav-O Stores, Inc. is PW
   Trucking, Inc., a Wisconsin corporaton.




                    CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS



   To Schultz Sav-O Stores, Inc.:

   As independent public accountants, we hereby consent to the incorporation
   of our reports, included and incorporated by reference in this Form 10-K,
   into the Company's previously filed Form S-8 Registration Statement, File
   No. 33-34991.



                                 ARTHUR ANDERSEN LLP


   Milwaukee, Wisconsin,
   March 14, 1997


<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-28-1996
<PERIOD-START>                             DEC-31-1995
<PERIOD-END>                               DEC-28-1996
<CASH>                                      27,531,000
<SECURITIES>                                         0
<RECEIVABLES>                                9,326,000<F2>
<ALLOWANCES>                                 3,650,000<F2>
<INVENTORY>                                 22,316,000
<CURRENT-ASSETS>                            62,714,000
<PP&E>                                      53,691,000
<DEPRECIATION>                              32,147,000
<TOTAL-ASSETS>                              97,972,000
<CURRENT-LIABILITIES>                       33,440,000
<BONDS>                                      3,375,000
                          292,000
                                          0
<COMMON>                                             0
<OTHER-SE>                                  46,743,000
<TOTAL-LIABILITY-AND-EQUITY>                97,972,000
<SALES>                                    453,921,000
<TOTAL-REVENUES>                           453,921,000
<CGS>                                      381,492,000
<TOTAL-COSTS>                                        0<F1>
<OTHER-EXPENSES>                            61,892,000<F1>
<LOSS-PROVISION>                                     0<F1>
<INTEREST-EXPENSE>                             867,000
<INCOME-PRETAX>                             10,512,000
<INCOME-TAX>                                 4,047,000
<INCOME-CONTINUING>                          6,465,000
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 6,465,000
<EPS-PRIMARY>                                     1.35
<EPS-DILUTED>                                     1.35
<FN>
<F1>Amounts included in "Other costs and expenses".
<F2>Net of "Allowances for doubtful accounts".
</FN>
        

</TABLE>


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