SCHULTZ SAV O STORES INC
10-Q, 1998-06-08
GROCERY STORES
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C.  20549
                              _____________________

                                    FORM 10-Q

   (Mark One)
    X   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF 
        THE SECURITIES EXCHANGE ACT OF 1934

        For the quarterly period ended April 25, 1998

                                       OR

        TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d)
        OF THE SECURITIES EXCHANGE ACT OF 1934

        For the transition period from               to             

                          Commission File Number 0-549

                           SCHULTZ SAV-O STORES, INC.     
             (Exact Name of Registrant as Specified in its Charter)

                WISCONSIN                             39-0600405      
     (State or other jurisdiction               (I.R.S. Employer
   of incorporation of organization)            Identification No.)

        2215 UNION AVENUE                       53082-0419
       SHEBOYGAN, WISCONSIN                     (Zip Code)
       (Address of principal
        executive offices)

                          Registrant's telephone number
                        including area code 920-457-4433


               Former name, former address and former fiscal year,
                          if changed since last report

        Indicate by check mark v whether the registrant (1) has filed all
   reports required to be filed by Section 13 or 15(d) of the Securities
   Exchange Act of 1934 during the preceding 12 months (of for such shorter
   period that the registrant was required to file such reports), and (2) has
   been subject to the filing requirements for the past 90 days.

     Yes   X    No      

                APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY
                  PROCEEDINGS DURING THE PRECEDING FIVE YEARS:

        Indicate by check mark v whether the registrant has filed all reports
   required to be filed by Section 12, 13 or 15(d) of the Securities Exchange
   Act of 1934 subsequent to the distribution of securities under a plan
   confirmed by a court.  Yes        No      

   APPLICABLE ONLY TO CORPORATE ISSUERS:  Indicate the number of shares
   outstanding of each of the issuer's classes of common stock, as of the
   latest practicable date.

   As of June 1, 1998, 6,812,779 shares of Common Stock, $0.05 par value, 
   were issued and outstanding.

   <PAGE>

                           SCHULTZ SAV-O STORES, INC. 

                                 FORM 10-Q INDEX


                                                               PAGE 
                                                              NUMBER

        PART I   FINANCIAL INFORMATION

        Item 1.  Financial Statements

                  Consolidated Balance Sheets                    3

                  Unaudited Consolidated Statements of
                   Earnings                                      4

                  Unaudited Consolidated Statements of
                   Cash Flows                                    5

                  Notes to Unaudited Consolidated Financial
                   Statements                                    6

        Item 2.  Management's Discussion and Analysis
                 of Financial Condition and Results of
                 Operations                                      7

        PART II   OTHER INFORMATION

        Item 6.   Exhibits and Reports on Form 8-K             10

        SIGNATURES                                             10


   <PAGE>

                         PART I   FINANCIAL INFORMATION

   Item 1.  Financial Statements

                           SCHULTZ SAV-O STORES, INC.

                           CONSOLIDATED BALANCE SHEETS

                                               Unaudited         Audited
                                               April 25,       January 3,
                    Assets                       1998             1998
    Current assets:
      Cash and equivalents                     $25,081,000      $23,124,000 
      Receivables                               10,991,000        9,718,000 
      Inventories                               21,631,000       21,741,000 
      Other current assets                       3,700,000        3,635,000 
      Deferred income taxes                      4,131,000        4,131,000 
                                                ----------       ---------- 
         Total current assets                   65,534,000       62,349,000 

    Noncurrent receivable under capital
      subleases                                  7,116,000        7,270,000 
    Property under capital leases, net           2,698,000        2,786,000 
    Other noncurrent assets                      3,842,000        3,782,000 
    Property and equipment, net                 22,064,000       22,679,000 
                                               -----------      ----------- 
    Total Assets                              $101,254,000      $98,866,000 

        Liabilities and Shareholders'
                  Investment
    Current liabilities:
      Accounts payable                         $23,978,000      $21,305,000 
      Accrued salaries and benefits              4,305,000        4,395,000 
      Accrued insurance                          3,341,000        3,095,000 
      Retail repositioning reserve                 560,000          610,000 
      Other accrued liabilities                  1,818,000        2,861,000 
      Current obligations under capital
          leases                                   691,000          665,000 
      Current maturities of long-term
          debt                                     149,000          201,000 
                                                ----------       ---------- 
         Total current liabilities              34,842,000       33,132,000 
                                                ----------       ---------- 
    Long-term obligations under capital
      leases                                    10,946,000       11,177,000 
    Long-term debt                               3,096,000        3,165,000 
    Deferred income taxes                        1,008,000        1,008,000 
    Shareholders' investment:
      Common stock                                 438,000          438,000 
      Additional paid-in capital                14,111,000       13,940,000 
      Retained earnings                         52,533,000       51,299,000 
      Treasury stock                           (15,720,000)     (15,293,000)
                                                ----------       ---------- 
         Total shareholders' investment         51,362,000       50,384,000 
                                               -----------      ----------- 
    Total Liabilities and Shareholders'
     Investment                               $101,254,000      $98,866,000 
                                               ===========      =========== 


   <PAGE>

                           SCHULTZ SAV-O STORES, INC.

                  UNAUDITED CONSOLIDATED STATEMENTS OF EARNINGS


                                                For the 16-weeks ended  
                                               April 25,        April 19,
                                                  1998             1997     

    Net sales                                  $42,142,000     $138,826,000 

    Costs and expenses:
      Cost of products sold                    119,079,000      116,749,000 
      Operating and administrative
           expenses                             20,301,000       19,500,000 

    Operating income                             2,762,000        2,577,000 
    Interest income                                305,000          266,000 
    Interest expense                              (271,000)        (263,000)
                                                 ---------        --------- 
    Earnings before income taxes                 2,796,000        2,580,000 

    Provision for income taxes                   1,085,000          993,000 
                                                 ---------        --------- 
    Net earnings                                $1,711,000       $1,587,000 
                                                 =========        ========= 

    Earnings per share - basic                       $0.25            $0.23 
                                                     =====            ===== 
    Earnings per share - diluted                     $0.24            $0.22 
                                                     =====            ===== 
    Cash dividends paid per share                   $0.070           $0.067 
                                                     =====            ===== 
    Weighted average shares and
     equivalents                                 7,140,000        7,200,000 
                                                 =========        ========= 


   <PAGE>

                           SCHULTZ SAV-O STORES, INC.

                 UNAUDITED CONSOLIDATED STATEMENTS OF CASH FLOWS


                                                  
                                                 For the 16-weeks ended
                                                 April 25,       April 19,
                                                    1998            1997

    CASH FLOWS FROM OPERATING ACTIVITIES:
      Net earnings                                $1,711,000     $1,587,000 

      Adjustments to reconcile net earnings
        to net cash flows from
        operating activities
         Depreciation and amortization             1,574,000      1,307,000 

      Changes in assets and liabilities
         Receivables                              (1,273,000)    (3,082,000)
         Inventories                                 110,000      1,895,000 
         Other current assets                       (265,000)      (285,000)
         Accounts payable                          2,673,000        903,000 
         Accrued liabilities                        (766,000)    (1,053,000)
                                                  ----------     ---------- 
          Net cash flows from operating
           activities                              3,764,000      1,272,000 
                                                  ----------     ---------- 
    CASH FLOWS FROM INVESTING ACTIVITIES:
      Expenditures for property and
       equipment                                    (749,000)      (487,000)
      Receipt of principal amounts under
       capitalsublease agreements                    136,000        168,000 
      Proceeds from asset sales                       36,000        125,000 
                                                   ---------      --------- 
          Net cash flows from investing
           activities                               (577,000)      (194,000)
                                                   ---------      --------- 
    CASH FLOWS FROM FINANCING ACTIVITIES:
      Payment for acquisition of treasury
       stock                                        (659,000)      (602,000)
      Payment of cash dividends                     (477,000)      (465,000)
      Proceeds from exercise of stock
       options                                       232,000        164,000 
      Principal payments under capital lease
       obligations                                  (205,000)      (229,000)
      Principal payments on long-term debt          (121,000)      (113,000)
                                                   ---------      --------- 
         Net cash flows from financing
          activities                              (1,230,000)    (1,245,000)
                                                   ---------      --------- 
    CASH AND EQUIVALENTS:
      Net change                                   1,957,000       (167,000)
      Balance, beginning of period                23,124,000     27,531,000 
                                                  ----------     ---------- 
      Balance, end of period                     $25,081,000    $27,364,000 
                                                  ==========     ========== 



   <PAGE>

                           SCHULTZ SAV-O STORES, INC.

              NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS

   (1)  Basis of Presentation

   The financial statements included herein have been prepared by the
   Company, without audit. Certain information and footnote disclosures
   normally included in financial statements prepared in accordance with
   generally accepted accounting principles have been condensed or omitted,
   although the Company believes that the disclosures are adequate to make
   the information presented not misleading. The interim financial statements
   furnished with this report reflect all adjustments of a normal recurring
   nature, which are, in the opinion of management, necessary for a fair
   statement of the results for the interim periods presented. It is
   suggested that these financial statements be read in conjunction with the
   audited financial statements and the notes thereto included in the
   Company's 1997 annual report to shareholders, as incorporated by reference
   in the Company's Form 10-K for the fiscal year ended January 3, 1998.

   (2)  Interest Expense

                                              For the 16-weeks ended
                                               April 25,      April 19,
                                                 1998            1997

    Imputed - capital leases                    $145,000       $153,000
    Long-term debt                               100,000        110,000
    Other                                         26,000            -  
                                                 -------        -------
    Interest expense                            $271,000       $263,000
                                                 =======        =======
    (3)  Other Current Assets

                                               April 25,     January 3,
                                                  1998           1998

    Property held for resale                  $1,446,000     $1,663,000
    Prepaid expenses                           1,193,000      1,209,000
    Retail systems for resale and other
      assets                                     600,000        320,000
    Receivable under capital subleases           461,000        443,000
                                               ---------      ---------
    Other current assets                      $3,700,000     $3,635,000
                                               =========      =========


   (4)  Supplementary Disclosure of Cash Flow Information

   Interest and taxes paid included in the Company's cash flow from
   operations were as follows:

                                            April 25,        April 19,
                                               1998            1997
    Interest paid                             $293,000         $295,000
    Taxes paid                               1,068,000        1,990,000


   <PAGE>

   Item 2.  Management's Discussion and Analysis of
             Financial Condition and Results of Operations

   Results of Operations

   Selected costs and results as a percent of net sales:
                                                                             

                                                    
                                                   For the 16-weeks ended
                                                    April 25,    April 19,
                                                       1998         1997
    Cost of products sold . . . . . . . . . . .      83.7%        84.1%
    Operating and administrative expenses . . .       14.3         14.0
    Earnings before income taxes  . . . . . . .        2.0          1.9
    Net earnings  . . . . . . . . . . . . . . .        1.2          1.1

                                                                             

   Net Sales

   Net sales for the 16-week period ended April 25, 1998 were $142,142,000
   compared to the 16-week period ended April 19, 1997 net sales of
   $138,826,000.  The increase of $3,316,000, or 2.4%, was due primarily to
   increased wholesale business volume resulting from additions and
   enhancements to the Company's "virtual chain" base of franchised and
   corporate supermarkets.  Since April 19, 1997, the Company has added two
   corporate stores in the greater Appleton, Wisconsin area and has added or
   expanded franchised stores in Milton, DePere, Manitowoc, Evansville,
   Waterloo, Poynette and Howards Grove, Wisconsin.  Additionally, the
   Company completed in October 1997 the two-year implementation of the
   Piggly Wiggly Preferred Club/R/ electronic card marketing program.  The
   increased volume was offset by the fact that:  (i)  since March 1998, two
   large supermarkets opened in the same market area as the Company's new
   store, thereby intensifying the competitive environment in Appleton; (ii) 
   the closure of one underperforming franchise supermarket in Plover,
   Wisconsin in September 1997; and (iii)  the closure of one noncompetitive
   corporate retail store in Appleton in November 1997 as a result of the
   acquisition of two operating units from Nash Finch Company.  As of April
   25, 1998, the Company had 69 franchised and 18 corporate supermarkets
   compared to 68 franchised and 16 corporate supermarkets at April 19, 1997.

   Consistent with the Company's business strategy to expand its wholesale
   volume, since April 25, 1998, the Company has added a non-traditional
   specialty retail unit customer in Shorewood, Wisconsin.  Additionally, the
   Company completed one replacement franchise supermarket in Lomira,
   Wisconsin increasing the aggregate square footage of selling space by more
   than 50%, to nearly 26,000.  Currently, there are six retail store
   expansion or renovation projects in various phases of planning or
   construction, with completions scheduled throughout 1998 and 1999.  These
   projects involve four additions to existing franchise stores in Waupaca,
   Beaver Dam, Kiel and Crivitz, Wisconsin; one replacement supermarket in
   Fort Atkinson, Wisconsin; and one renovation to the acquired corporate
   supermarket in Appleton, Wisconsin.  On an aggregate basis, these six new
   facilities, upon completion, are expected to add approximately 40,000
   square feet of store selling space.  Additionally, the Company expects
   these projects to continue to help the Company position itself against
   competitive pressures in these local marketplaces.

   Cost of Products Sold

   Cost of products sold, as a percent of  sales, decreased 0.4% to 83.7% for
   the 16-week period ended April 25, 1998, compared to the same period in
   1997.  This nominal decrease was principally a direct result of an
   increase in higher margin retail sales from additional corporate stores. 
   With additional corporate stores in Appleton and Oshkosh, Wisconsin since
   April 19, 1997, the Company's percentage of higher margin retail sales
   volume increased relative to the lower margin wholesale sales.

   Operating and Administrative Expenses

   Operating and administrative expenses amounted to 14.3% of net sales for
   the 16-weeks ended April 25,1998, compared to 14.0% for the same period in
   1997.  Total operating and administrative expenses increased to
   $20,301,000 for the first quarter of 1998 due principally to additional
   corporate supermarkets in Appleton and Oshkosh, Wisconsin.  These
   additional operating expenses were offset partially by lower provisions
   for self-insured health programs due to continuing reduced frequency and
   severity of claims.

   Due to the highly competitive nature of the industry, certain of the
   Company's franchise operators and corporate retail stores continue to
   experience operational difficulties in their respective marketplaces.  As
   a result, the Company continues to incur receivable realization charges
   from its underperforming franchise operators.  Additionally, the Company
   continues to evaluate various business alternatives relating to the
   operations of its underperforming corporate retail stores.  The Company's
   business alternatives include the sale and subsequent conversion of these
   stores into franchise units, the closing of noncompetitive stores or the
   implementation of other operational changes.  Similar to prior years,
   implementation of these changes may result in the Company incurring
   certain repositioning or restructuring charges involving the termination
   costs of replaced, closed or sold stores.  These actions can negatively
   impact net earnings in the short-term, but management believes that such
   actions will help improve the Company's long-term profitability.

   Net Earnings 

   After applying the effective tax rate to earnings before income taxes, net
   earnings for the 16-week ended April 25, 1998, increased 7.8% to
   $1,711,000 compared with net earnings of $1,587,000 for the same period in
   1997.  With improvements in sales and productivity, the Company's net
   earnings-to-sales ratio for the 16-weeks ended April 25, 1998 improved
   nominally to 1.2%, compared to 1.1% for the same period in 1997. 
   Additionally, the 16-weeks ended April 25, 1998 diluted earnings per share
   increased 9.1% to $0.24 from $0.22 for the same period in 1997.  The
   number of consecutive quarters showing increases in net earnings over the
   prior year's quarter has been extended to 21.

   Liquidity and Capital Resources

   The Company's favorable first quarter 1998 operating results continued to
   enhance its strong financial position.  As was the case in the prior year,
   the primary source of liquidity was cash generated from operations.  Cash
   provided by operating activities for the first 16 weeks of 1998 was
   $3,764,000, compared to $1,272,000 for the same period in 1997.  The
   increase was due principally to timing of cash receipts, cash payments and
   changes in short-term financing to its wholesale customers for the
   purchases of new store equipment.  The cash flow from operations has
   enabled the Company to internally fund its capital expenditures and pay
   for cash dividends.

   Net cash outflows from investing activities for the first 16 weeks of 1998
   totaled $577,000, compared to net cash outflows of $194,000 during the
   same period in 1997.  The increase in cash outflows was due primarily to
   higher capital expenditures for the first 16 weeks of 1998 compared to the
   same period in 1997.  The Company has a 1998 capital budget of $4,300,000,
   of which approximately $3,550,000 remain for future expenditures in 1998. 
   The Company anticipates financing these needs from internally generated
   capital.

   Net cash outflows from financing activities for the 16-week periods ended
   April 25, 1998 and April 19, 1997 were very comparable at $1,230,000 and
   $1,245,000, respectively.  The Company expects the strong operating
   profits to continue to provide much of the funding necessary for the
   Company's capital expansion.  The Company maintains a revolving credit
   facility agreement through April 30, 1999 with two banks to provide up to
   $16 million of borrowings at rates not to exceed the banks' prime rates. 
   At April 25, 1998 and April 19, 1997, there were no borrowings outstanding
   under this agreement.

   In summary, cash and equivalents increased $1,957,000 during the 16-weeks
   ended April 25, 1998, compared to a decrease of $167,000 during the same
   period in 1997.  In view of the Company's significant cash and other
   liquid assets, its consistent ability to generate cash flows from
   operations and the availability of external financing, the Company
   foresees no difficulty in providing financing necessary to fund its
   capital commitments and working capital needs for the foreseeable future.


                Special Note Regarding Forward-Looking Statements

   Certain matters discussed in this Form 10-Q are "forward-looking
   statements" intended to qualify for the safe harbors from liability
   established by the Private Securities Litigation Reform Act of 1995. 
   These forward-looking statements can generally be identified as such
   because the context of the statement will include words such as the
   Company "believes," "anticipates," "expects" or words of similar import. 
   Similarly, statements that describe the Company's future plans, objectives
   or goals are also forward-looking statements.  Such forward-looking
   statements are subject to certain risks and uncertainties which could
   cause actual results to differ materially from those currently
   anticipated.  Shareholders, potential investors and other readers are
   urged to consider these factors carefully in evaluating the forward-
   looking statements and are cautioned not to place undue reliance on such
   forward-looking statements.  The forward-looking statements made herein
   are only made as of the date of this report and the Company undertakes no
   obligation to publicly update such forward-looking statements to reflect
   subsequent events or circumstances.

                          PART II     OTHER INFORMATION

   Item 6.   Exhibits and Reports on Form 8-K

       (a)   Exhibits.

             Exhibit 10.1   Letter Agreement, dated January 30, 1998, between
                            Schultz Sav-O Stores, Inc. and Frank D. Welch.

             Exhibit 10.2   Amendment No. 2 to Piggly Wiggly Master Franchise
                            Agreement, dated as of June 3, 1998 between Schultz
                            Sav-O Stores, Inc. and Piggly Wiggly Corporation.

             Exhibit 27     Financial Data Schedule.

       (b)   No reports of Form 8-K were filed by the Company during the
             first 16 weeks of fiscal 1998.


                                   SIGNATURES



   Pursuant to the requirements of the Securities Exchange Act of 1934, the
   registrant has duly caused this report to be signed on its behalf by the
   undersigned thereunto duly authorized.




                                             SCHULTZ SAV-O STORES, INC.
                                                    (Registrant)


        June 8, 1998                     /s/ Armand C. Go                   
        (Date)                               Armand C. Go, Treasurer and
                                               Chief Accounting Officer


   <PAGE>
                                  EXHIBIT INDEX


   Exhibit 10.1   Letter Agreement, dated January 30, 1998, between Schultz
                  Sav-O Stores, Inc. and Frank D. Welch.

   Exhibit 10.2   Amendment No. 2 to Piggly Wiggly Master Franchise
                  Agreement, dated as of June 3, 1998 between Schultz Sav-O
                  Stores, Inc. and Piggly Wiggly Corporation.

   Exhibit 27     Financial Data Schedule.




                           SCHULTZ SAV-O STORES, INC.
                       __________________________________

                           Piggly Wiggly Supermarkets

   2215 Union Avenue, P.O. Box 419, Sheboygan, WI 53082-0419 -
   (920) 457-4433  -  Fax (920) 457-6295


                                January 30, 1998



   Mr. Frank D. Welch
   Vice President - Engineering
   Schultz Sav-O Stores, Inc.
   2215 Union Avenue
   Sheboygan, Wisconsin  53081

   Dear Frank:

   This letter is intended to set forth the terms of your continued
   employment with Schultz Sav-O Stores, Inc. (the "Company").

   You will be employed by the Company in such capacities as the Board of
   Directors of the Company shall determine from time to time (initially as
   Vice President - Engineering).  During the term of your employment
   hereunder, you agree to devote substantially all of your business time,
   attention and energies to the business and interests of the Company.

   In consideration of the services to be rendered by you hereunder, the
   Company shall pay you base salary and bonus, if any, as determined from
   time to time by the Board of Directors of the Company or any committee
   thereof charged with determining compensation of executive officers,
   together with such other benefits as are afforded the Company's executive
   officers generally.

   Your employment hereunder is "at will" and either you or the Company may
   terminate such employment at any time, with or without cause, in which
   case the Company shall pay you the compensation and benefits otherwise
   payable to you hereunder through the last day of your actual employment by
   the Company.  In addition, in the event that your employment terminates
   due to your death, disability or voluntary retirement at any time after
   the date hereof, you (or your legal representative) may exercise any
   options to purchase common stock of the Company then granted to you under
   the Company's 1990 Stock Option Plan or the Company's 1995 Equity
   Incentive Plan (together, the "Equity Plans"), regardless of the vesting
   schedule set forth in the relevant grant documents.  All other terms of
   past and future stock option grants will be governed by the Equity Plans
   and the documents effecting such grants.

   You understand and agree that the Company continually obtains and develops
   valuable proprietary and confidential information concerning its business,
   business relationships and financial affairs (the "Confidential
   Information") which may become known to you in connection with your
   employment.  You agree not to, whether during the term of your employment
   or thereafter, publish, disclose or otherwise make available to any third
   party, other than employees of the Company, any Confidential Information,
   except as expressly authorized in writing by the Company.  You further
   agree not to use Confidential Information for your own benefit or for the
   benefit of any person or business entity other than the Company.

   You agree that, while you are employed by the Company and for a period of
   twelve (12) months thereafter, you shall not, without the Company's prior
   written consent, directly or indirectly, as a principal, employee,
   consultant, partner, or stockholder of, or in any other capacity with, any
   business enterprise (other than in your capacity as a holder of not more
   than 5% of the combined voting power of the outstanding stock of a
   publicly-held company) (i) engage in direct or indirect competition with
   the Company, (ii) conduct a business of the type or character engaged in
   by the Company at the time of termination or cessation of your employment
   or (iii) develop products or services competitive with those of the
   Company.

   You understand and agree that this Agreement does not create an obligation
   on the part of the Company to continue your employment with the Company
   and that your employment under this Agreement shall not be affected by any
   change in your position, title or function with, or compensation by, the
   Company.

   This Agreement supersedes all prior agreements, written or oral, with
   respect to the subject matter of this Agreement.  This Agreement may be
   changed only by a written instrument signed by both parties hereto.

   If the foregoing accurately states our mutual agreement, please sign both
   copies of this letter as indicated below and return one signed copy to me.

                                      Very truly yours,


                                      /s/ James H. Dickelman                 
                                      Jim Dickelman
                                      Board Chairman, President and
                                       Chief Executive Officer


   ACCEPTED AND AGREED:



   /s/ Frank D. Welch                      January 30, 1998
   Frank D. Welch                           Date




                                 AMENDMENT NO. 2
                                       TO
                    PIGGLY WIGGLY MASTER FRANCHISE AGREEMENT

             THIS AMENDMENT NO. 2 TO MASTER FRANCHISE AGREEMENT
   ("Amendment"), dated as of June 3, 1998 by and between SCHULTZ SAV-O
   STORES, INC., a Wisconsin corporation ("Schultz"), and PIGGLY WIGGLY
   CORPORATION, a Delaware Corporation ("Piggly Wiggly").

                                   WITNESSETH:

             A.   WHEREAS, Piggly Wiggly and Commodores Point Terminal
   Corporation ("Commodores Point") entered into a Master Franchise Agreement
   dated April 23, 1982 (with Exhibit D thereto dated May 1, 1982), a copy of
   which, excluding all exhibits other than Exhibit D, is attached hereto and
   marked as Exhibit A ("Master Franchise Agreement"); 

             B.   WHEREAS, on August 2, 1982, Commodores Point assigned all
   of its right, title and interest in, to and under the Master Franchise
   Agreement to Schultz pursuant to the Agreement attached hereto and marked
   as Exhibit B ("Assignment");

             C.   WHEREAS, Schultz and Piggly Wiggly entered into an
   Amendment to Master Franchise Agreement dated as of October 15, 1982
   ("Original Amendment" and, together with the Master Franchise Agreement
   and the Assignment, the "AMFA");

             D.   WHEREAS, Schultz and Piggly Wiggly desire to further amend
   the AMFA to expand Schultz's exclusive franchise territory, among other
   things, under the terms and conditions hereinafter set forth; and

             E.   WHEREAS, all defined terms used herein which are not
   otherwise defined shall have the same meaning as set forth in the AMFA.

             NOW, THEREFORE, in consideration of the covenants and agreements
   of the parties herein contained and in consideration of the additional
   amounts payable by Schultz to Piggly Wiggly hereunder, the parties legally
   agree as follows:

             1.   New Exclusive Territory.  Section 1 of the AMFA is hereby
   amended and supplemented by adding to Schultz's current existing exclusive
   franchise territory described on Exhibit D thereto dated May 1, 1982
   ("Existing Territory") the new exclusive territory described on Schedule 1
   hereto ("New Territory" and sometimes together with the Existing
   Territory, the "Combined Territory").  Additionally, all direct or
   indirect references to the "territory" contained in the AMFA shall hereby
   be amended to mean the Combined Territory, except to the extent otherwise
   set forth in this Amendment, so that Schultz shall have the exclusive
   right to establish, operate, franchise, license, subfranchise and
   sublicense retail grocery stores under the name "Piggly Wiggly" in the
   Combined Territory pursuant to the AMFA, as hereby amended.  The current
   existing Piggly Wiggly store located in Hillsboro City, Vernon County,
   Wisconsin which is directly franchised by Piggly Wiggly is hereby
   specifically excluded from the New Territory and the other provisions of
   the AMFA, as hereby amended.

             2.   Franchise Fee for Stores in New Territory.  Section 7 of
   the AMFA is hereby amended and supplemented by adding the following to the
   end of such Section:

                  "Schultz agrees to pay Piggly Wiggly a sum equal to 0.10%
                  of the gross sales of all merchandise of whatsoever nature
                  sold by all Piggly Wiggly stores in the New Territory which
                  Schultz franchises pursuant to this AMFA, out of the
                  payments actually received by Schultz from such Piggly
                  Wiggly store operators, within 15 days after the close of
                  each monthly period during term hereof.  Schultz also
                  agrees to pay Piggly Wiggly a sum equal to 0.10% of the
                  gross sales of merchandise of whatsoever nature sold by all
                  Schultz-owned Piggly Wiggly stores in the New Territory, as
                  may from time to time be operating pursuant to this AMFA,
                  within 15 days after the close of each monthly period
                  during the term hereof.  The amounts stated in this Section
                  7 are Piggly Wiggly's sole compensation under this AMFA, as
                  amended hereby."

             3.   Remainder of AMFA Unaffected.  Except to the extent herein
   specifically amended or supplemented as set forth above, all other terms
   and conditions of the AMFA remain unaffected by this Amendment and in full
   force and effect.


             IN WITNESS WHEREOF, the parties hereto have caused this
   instrument to be executed by their elected officers on the day and year
   first written above.



   PIGGLY WIGGLY CORPORATION          SCHULTZ SAV-O STORES, INC.


   By:  /s/ Larry Wright              By:  /s/ James H. Dickelman           
        Larry Wright                       James H. Dickelman
        President                          President and Chief Executive
                                           Officer




   Attachments

   <PAGE>

                                   SCHEDULE 1

                                  NEW TERRITORY

                                    COUNTIES

             WISCONSIN                       ILLINOIS

     ASHLAND            LA CROSSE       BUREAU       LEE
     BARRON             MONROE          CARROLL      OGLE
     BAYFIELD           ONEIDA          DEKALB       PUTNAM
     BUFFALO            PEPIN           GRUNDY       ROCK ISLAND
     BURNETT            PIERCE          HENRY        WHITESIDE
     CHIPPEWA           POLK            KENDALL      WILL
     CLARK              PRICE           LASALLE
     CRAWFORD           RICHLAND
     DOUGLAS            RUSK
     DUNN               ST. CROIX
     EAU CLAIRE         SAWYER
     FLORENCE           TAYLOR
     FOREST             TREMPEALEAU
     IRON               VERNON
     JACKSON            VILAS
                        WASHBURN


             MINNESOTA                           IOWA

     FILLMORE           WABASHA         ALLAMAKEE    DUBUQUE
     HOUSTON            WINONA          BLACK HAWK   FAYETTE
     OLMSTEAD                           BREMER       HOWARD
                                        BUCHANAN     JACKSON
                                        CEDAR        JONES
                                        CHICKASAW    LINN
                                        CLAYTON      MUSCATINE
                                        CLINTON      SCOTT
                                        DELAWARE     WINNESHIEK
             MICHIGAN

     IRON               KEWEENAW
     MARQUETTE          DELTA
     GOGEBIC            ALGER
     ONTONAGON          SCHOOLCRAFT
     HOUGHTON
    


<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1
       
<S>                             <C>
<PERIOD-TYPE>                   OTHER<F3>
<FISCAL-YEAR-END>                          JAN-02-1999
<PERIOD-START>                             JAN-04-1998
<PERIOD-END>                               APR-25-1998
<CASH>                                      25,081,000
<SECURITIES>                                         0
<RECEIVABLES>                               10,991,000<F1>
<ALLOWANCES>                                         0<F1>
<INVENTORY>                                 21,631,000
<CURRENT-ASSETS>                            65,534,000
<PP&E>                                      58,097,000
<DEPRECIATION>                              36,033,000
<TOTAL-ASSETS>                             101,254,000
<CURRENT-LIABILITIES>                       34,842,000
<BONDS>                                      3,096,000
                          438,000
                                          0
<COMMON>                                             0
<OTHER-SE>                                  50,924,000
<TOTAL-LIABILITY-AND-EQUITY>               101,254,000
<SALES>                                    142,142,000
<TOTAL-REVENUES>                           142,142,000
<CGS>                                      119,079,000
<TOTAL-COSTS>                                        0<F2>
<OTHER-EXPENSES>                            20,301,000<F2>
<LOSS-PROVISION>                                     0<F2>
<INTEREST-EXPENSE>                             271,000
<INCOME-PRETAX>                              2,796,000
<INCOME-TAX>                                 1,085,000
<INCOME-CONTINUING>                          1,711,000
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 1,711,000
<EPS-PRIMARY>                                     0.25
<EPS-DILUTED>                                     0.24
<FN>
<F1>Net of "Allowances for doubtful accounts"
<F2>Amounts included in "Other costs and expenses".
<F3>16 weeks.
</FN>
        

</TABLE>


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