SCHULTZ SAV O STORES INC
10-Q, 1998-11-24
GROCERY STORES
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                              ---------------------

                                    FORM 10-Q

(Mark One)
 X       QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934

         For the quarterly period ended October 10, 1998

                                       OR

         TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES 
         EXCHANGE ACT OF 1934

         For the transition period from  _________________ to __________________

                          Commission File Number 0-549

                           SCHULTZ SAV-O STORES, INC.
             (Exact Name of Registrant as Specified in its Charter)

             WISCONSIN                                          39-0600405      
  (State or other jurisdiction                               I.R.S. Employer
of incorporation of organization)                           Identification No.)

     2215 UNION AVENUE                                              53081   
 SHEBOYGAN, WISCONSIN                                            (Zip Code)
      (Address of principal
       executive offices)

                          Registrant's telephone number
                        including area code 920-457-4433


               ---------------------------------------------------
               Former name, former address and former fiscal year,
                          if changed since last report

         Indicate by check mark |X|  whether the registrant (1) has filed all
reports  required to be filed by Section 13 or 15(d) of the Securities  Exchange
Act of 1934 during the preceding 12 months (of for such shorter  period that the
registrant was required to file such  reports),  and (2) has been subject to the
filing requirements for the past 90 days. Yes X No

                APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY
                  PROCEEDINGS DURING THE PRECEDING FIVE YEARS:

         Indicate  by  check  mark  |X|  whether  the  registrant  has filed all
reports  required  to be  filed by  Section  12,  13 or 15(d) of the  Securities
Exchange Act of 1934 subsequent to the  distribution of securities  under a plan
confirmed by a court. Yes No

APPLICABLE ONLY TO CORPORATE ISSUERS:  Indicate the number of shares outstanding
of each of the issuer's  classes of common stock,  as of the latest  practicable
date.

         As of November 17, 1998,  6,577,779  shares of Common Stock,  $0.05 par
         value, were issued and outstanding.


<PAGE>


                           SCHULTZ SAV-O STORES, INC.

                                 FORM 10-Q INDEX


                                                                           PAGE
                                                                          NUMBER

PART I   FINANCIAL INFORMATION

Item 1.   Financial Statements

                 Consolidated Balance Sheets                                3

                 Unaudited Consolidated Statements of Earnings              4

                 Unaudited Consolidated Statements of Cash Flows            5

                 Notes to Unaudited Consolidated Financial Statements       6

Item 2.   Management's Discussion and Analysis
                 of Financial Condition and Results of
                 Operations                                                 7

PART II   OTHER INFORMATION

Item 6.   Exhibits and Reports on Form 8-K                                 12

SIGNATURES                                                                 12

                                       2

<PAGE>



                          PART I FINANCIAL INFORMATION

Item 1.  Financial Statements

                           SCHULTZ SAV-O STORES, INC.

                           CONSOLIDATED BALANCE SHEETS

                                                   Unaudited         Audited
                                                  October 10,       January 3,
                    Assets                           1998              1998
                    ------                       --------------    ------------
Current assets:
     Cash and equivalents                        $  30,828,000    $  23,124,000
     Receivables                                     9,309,000        9,718,000
     Inventories                                    20,996,000       21,741,000
     Other current assets                            2,267,000        3,635,000
     Deferred income taxes                           4,496,000        4,131,000
                                                 -------------    -------------
         Total current assets                       67,896,000       62,349,000

Noncurrent receivable under 
  capital subleases                                  6,885,000        7,270,000

Property under capital leases, net                   2,565,000        2,786,000

Other noncurrent assets                              3,554,000        3,782,000

Property and equipment, net                         21,682,000       22,679,000
                                                 -------------    -------------


Total Assets                                     $ 102,582,000    $  98,866,000
                                                 =============    =============


          Liabilities and Shareholders' Investment
          ----------------------------------------
Current liabilities:
     Accounts payable                            $  23,919,000    $  21,305,000
     Accrued salaries and benefits                   5,161,000        4,395,000
     Accrued insurance                               3,630,000        3,095,000
     Retail repositioning reserve                      710,000          610,000
     Other accrued liabilities                       2,902,000        2,861,000
     Current obligations under capital leases          731,000          665,000
     Current maturities of long-term debt              105,000          201,000
                                                 -------------    -------------
         Total current liabilities                  37,158,000       33,132,000

Long-term obligations under capital leases          10,600,000       11,177,000

Long-term debt                                       3,078,000        3,165,000

Deferred income taxes                                  880,000        1,008,000

Shareholders' investment:
     Common stock                                      438,000          438,000
     Additional paid-in capital                     14,164,000       13,940,000
     Retained earnings                              55,530,000       51,299,000
     Treasury stock                                (19,266,000)     (15,293,000)
                                                 -------------    -------------

         Total shareholders' investment             50,866,000       50,384,000
                                                 -------------    -------------


Total Liabilities and Shareholders' Investment   $ 102,582,000    $  98,866,000
                                                 =============    =============


                                       3

<PAGE>



<TABLE>

                                            SCHULTZ SAV-O STORES, INC.

                                   UNAUDITED CONSOLIDATED STATEMENTS OF EARNINGS
<CAPTION>
                                               For the 12-weeks ended                    For the 40-weeks ended
                                            October 10,          October 4,           October 10,          October 4,
                                                1998                 1997                1998                 1997
<S>                                     <C>                  <C>                  <C>                  <C>
Net sales                               $   112,550,000      $   105,826,000      $   368,760,000      $   354,496,000 

Costs and expenses:
     Cost of products sold                   94,459,000           89,409,000          309,156,000          298,805,000 
     Operating and administrative 
       expenses                              15,019,000           13,763,000           50,564,000           47,627,000
                                        ----------------     ----------------     ----------------     ---------------

Operating income                              3,072,000            2,654,000            9,040,000            8,064,000 

Interest income                                 366,000              362,000              956,000              902,000 
Interest expense                               (181,000)            (195,000)            (634,000)            (653,000)
                                        ----------------     ----------------     ----------------     ----------------


Earnings before income taxes                  3,257,000            2,821,000            9,362,000            8,313,000 

Provision for income taxes                    1,263,000            1,087,000            3,632,000            3,201,000
                                        ----------------     ----------------     ----------------     ---------------


Net earnings                            $     1,994,000      $     1,734,000      $     5,730,000      $     5,112,000
                                        ================     ================     ================     ===============

Basic earnings per share                $          0.29      $          0.25      $          0.84      $          0.74
                                        ================     ================     ================     ===============

Diluted earnings per share              $          0.29      $          0.25      $          0.82      $          0.73
                                        ================     ================     ================     ===============


Cash dividends paid per share           $          0.08      $          0.07      $          0.22      $          0.20
                                        ================     ================     ================     ===============


Average common and equivalent shares          6,937,000            7,026,000            6,978,000            7,042,000
                                        ================     ================     ================     ===============
</TABLE>

                                       4

<PAGE>

                           SCHULTZ SAV-O STORES, INC.

                 UNAUDITED CONSOLIDATED STATEMENTS OF CASH FLOWS

                                                        For the 40-weeks ended

                                                      October 10,     October 4,
                                                         1998           1997

CASH FLOWS FROM OPERATING ACTIVITIES:
     Net earnings                                    $ 5,730,000     $5,112,000 

     Adjustments to reconcile net 
       earnings to net cash flows
       from operating activities
         Depreciation and amortization                 3,900,000      3,326,000 
     Changes in assets and liabilities
         Receivables                                     409,000     (6,452,000)
         Inventories                                     745,000      2,901,000 
         Other current assets                          1,290,000     (2,304,000)
         Accounts payable                              2,614,000      4,406,000 
         Accrued liabilities                           1,173,000       (373,000)
                                                     ------------    -----------

           Net cash flows from operating activities   15,861,000      6,616,000
                                                     ------------    ----------

CASH FLOWS FROM INVESTING ACTIVITIES:
     Expenditures for property and equipment          (2,431,000)    (1,325,000)
     Receipt of principal amounts under capital
       sublease agreements                               341,000        388,000 
     Proceeds from asset sales                            99,000        120,000
                                                     ------------    ----------

           Net cash flows from investing activities   (1,991,000)      (817,000)
                                                     ------------    -----------

CASH FLOWS FROM FINANCING ACTIVITIES:
     Payment for acquisition of treasury stock        (4,585,000)    (3,727,000)
     Payment of cash dividends                        (1,499,000)    (1,401,000)
     Proceeds from exercise of stock options             612,000        817,000 
     Principal payments under capital lease 
       obligations                                      (511,000)      (540,000)
     Principal payments on long-term debt               (183,000)      (274,000)
                                                     ------------    -----------

         Net cash flows from financing activities     (6,166,000)    (5,125,000)
                                                      -----------    -----------

CASH AND EQUIVALENTS:
     Net increase                                      7,704,000        674,000 
     Balance, beginning of period                     23,124,000     27,763,000
                                                   --------------   -----------


     Balance, end of period                        $  30,828,000    $ 28,437,000
                                                   ==============   ============

SUPPLEMENTAL CASH FLOW DISCLOSURES:
     Interest paid                                 $     640,000    $   686,000 
     Income taxes paid                                 4,147,000      4,582,000 

                                       5

<PAGE>



                           SCHULTZ SAV-O STORES, INC.

              NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS

(1)  Basis of Presentation

The  financial  statements  included  herein have been  prepared by the Company,
without audit. Certain information and footnote disclosures normally included in
financial  statements  prepared in accordance with generally accepted accounting
principles  have been condensed or omitted,  although the Company  believes that
the disclosures  are adequate to make the information  presented not misleading.
The  interim  financial  statements  furnished  with  this  report  reflect  all
adjustments  of a  normal  recurring  nature,  which  are,  in  the  opinion  of
management,  necessary  for a fair  statement  of the  results  for the  interim
periods  presented.  It is suggested that these financial  statements be read in
conjunction with the audited financial statements and the notes thereto included
in the  Company's  1997  annual  report  to  shareholders,  as  incorporated  by
reference in the Company's Form 10-K for the fiscal year ended January 3, 1998.

(2)  Interest Expense

                            For the 12-weeks ended      For the 40-weeks ended
                           October 10,    October 4,   October 10,    October 4,
                              1998           1997         1998           1997
                            --------      --------      --------      --------

Imputed - capital leases    $109,000      $115,000      $363,000      $383,000
Long-term debt                72,000        80,000       245,000       270,000
Other                             -             -         26,000            -
                            --------      --------      --------      --------


Interest expense            $181,000      $195,000      $634,000      $653,000
                            ========      ========      ========      ========


(3)  Other Current Assets

                                       October 10,     January 3,
                                           1998          1998
Prepaid expenses                       $ 1,174,000    $1,209,000
Receivable under capital 
  subleases                                487,000       443,000
Property held for resale                   313,000     1,663,000
Other assets                               293,000       320,000
                                       -----------    ----------


Other current assets                   $ 2,267,000    $3,635,000
                                       ===========    ==========


                                       6


<PAGE>


Item 2.  Management's Discussion and Analysis of
         Financial Condition and Results of Operations

Results of Operations

Selected costs and results as a percent of net sales:
- --------------------------------------------------------------------------------
                                 For the 12-weeks ended   For the 40-weeks ended
                                 October 10,  October 4,  October 10, October 4,
                                    1998         1997        1998       1997
                                  -------     --------      -------    ------
Cost of products sold               83.9%        84.5%       83.8%     84.3%
Operating and administrative 
  expenses                          13.3         13.0        13.7      13.4
Earnings before income taxes         2.9          2.7         2.5       2.3
Net earnings                         1.8          1.6         1.6       1.4
- --------------------------------------------------------------------------------

Net Sales

Net  sales  for the  12-  and  40-week  periods  ended  October  10,  1998  were
$112,550,000  and  $368,760,000,  respectively,  compared  to  $105,826,000  and
$354,496,000  for the same  periods  ended  October 4, 1997,  respectively.  The
increases of $6,724,000 and $14,264,000, or 6.4% and 4.0%, were due primarily to
increased  wholesale  business  volume  resulting  from the Company's  continued
additions and  enhancements  to its "virtual  chain" of franchised and corporate
retail  supermarkets.  Since  October 4, 1997,  the Company has  completed  five
franchise  facility  projects.  These franchise  projects include one new market
store,   one  replacement   store,  and  three  additions  to  existing  stores.
Collectively,  these completed projects,  located in Poynette, Lomira, Waterloo,
Howards Grove, and Waupaca,  Wisconsin added approximately 60,000 square feet of
store selling space. On an aggregate basis,  these stores  contributed in excess
of $3,500,000 in additional sales for the first 40 weeks of 1998 compared to the
same period in 1997. Additionally, during the third quarter of 1998, the Company
completed its renovation of the second  supermarket it purchased from Nash Finch
last  October.  With the opening of this  replacement  supermarket,  the Company
closed its older, noncompetitive corporate store in Appleton, Wisconsin.

Also in conjunction  with its "virtual  chain"  marketing  concept,  the Company
continues  to  provide  a  number  of  ongoing  customer  savings,   incentives,
promotions  and  rewards  to its  top  shoppers  as part  of its  Piggly  Wiggly
Preferred  Club(R)  electronic  card  marketing  program.  These card  marketing
promotions and rewards continue to positively impact net sales.

In addition to improved wholesale  business volume,  corporate retail sales also
continued  to increase  despite the absence of food price  inflation.  Corporate
stores open more than one year continued to show improved sales volume  compared
to the prior  year.  Retail  sales also  increased  due to  additional  and more
competitive corporate stores in Appleton and Oshkosh, Wisconsin since October 4,
1997.  As of October 10, 1998,  the Company had 69  franchised  and 18 corporate
supermarkets compared to 69 franchised and 16 corporate  supermarkets at October
4, 1997.

The Company  currently  expects that its positive trends in sales throughout the
first three quarters will continue into the fourth quarter; however, the Company
expects the level of its fourth  quarter  sales will be difficult to match those
of last year's fourth quarter due  principally to the following:  (i) the fourth
quarter of 1998 will be a 12-week  quarter  compared  to 13 weeks for the fourth
quarter of 1997; (ii) in 1998, some of the Company's competitors opened a number
of large  supermarkets  competing  directly with some of the Company's stores in
certain  market areas;  (iii) during the fourth quarter of 1997, the Company had
two corporate  store grand openings in the greater  Appleton,  Wisconsin  market
resulting  in  higher  sales  volume;  and  (iv)  the  Company  closed  down one
franchised unit in early November 1998 as part of a two-store consolidation.

                                       7

<PAGE>

The  Company  intends to attempt to  continue  its  positive  revenue  trends by
pursuing  expansion or renovation  projects at six franchise retail  operations.
These  projects  are  in  various  phases  of  planning  or  construction,  with
completions  scheduled throughout the first six months of 1999. They involve one
new  market  franchise  store  in  Cottage  Grove,  Wisconsin,  one  replacement
franchise store in Fort Atkinson, Wisconsin, and four franchise expansion stores
in Beaver Dam, Kiel, Crivitz,  and Randolph,  Wisconsin.  On an aggregate basis,
these four expansion projects are expected to increase selling square footage by
approximately 40% at these stores.

Cost of Products Sold

Cost of products  sold, as a percent of sales,  decreased to 83.9% and 83.8% for
the 12-and  40-week  periods ended  October 10, 1998,  compared to the 84.5% and
84.3%,  respectively,  for the same periods in 1997.  This decrease was a direct
result of an increase in higher  margin retail sales from  additional  corporate
stores in Appleton and Oshkosh,  Wisconsin  opened since  October 4, 1997.  With
these additional  corporate  stores,  the Company's  percentage of higher margin
retail sales volume continued to increase relative to the lower margin wholesale
sales. The Company expects this trend to continue through the end of 1998.

Operating and Administrative Expenses

Operating and administrative expenses, as a percent of sales, increased to 13.3%
and 13.7% for the 12- and 40-week  periods ended  October 10, 1998,  compared to
13.0% and 13.4% for the same periods in 1997. Total operating and administrative
expenses  increased  primarily  because of increased  wages,  benefits and other
general  operating  costs for the new  corporate  supermarkets  in Appleton  and
Oshkosh, Wisconsin. With these additional stores, the Company expects this trend
to continue through the end of 1998.

Due to the ongoing highly  competitive  nature of the industry,  certain Company
franchise  operators and corporate  retail  supermarkets  continue to experience
operational difficulties in their respective marketplaces. The Company continues
to  evaluate  various  business  alternatives  relating  to its  underperforming
operations. The Company's business alternatives include, but are not limited to,
the sale and  subsequent  conversion  of corporate  stores to  franchise  units,
closing stores, or implementing  other operational  changes.  Similar to certain
prior  years,  implementation  of these  alternatives  may result in the Company
incurring certain repositioning or restructuring charges for replaced, closed or
sold stores. These actions can negatively impact net earnings in the short-term,
but the Company  believes  that such  actions  will help  improve the  Company's
long-term profitability.

Net Earnings

Net earnings for the 12- and 40-week periods ended October 10, 1998, compared to
the  same  periods  in  1997,  increased  15.0%  and  12.1%  to  $1,994,000  and
$5,730,000,  respectively.  Diluted  earnings  per share for the 12-and  40-week
periods ended October 10, 1998  increased  16.0% to $0.29 compared with $0.25 in
1997, and 12.3% to $0.82  compared with $0.73 in 1997.  The Company's  number of
consecutive  quarters  showing  increases in net earnings  over the prior year's
quarter  has been  extended  to 23. With  continuing  improvements  in sales and
productivity,  the Company's net earnings-to-sales ratio for the 12- and 40-week
periods ended October 10, 1998 improved to 1.8% and 1.6%, respectively, compared
to 1.6% and 1.4% for the same periods in 1997.

                                       8

<PAGE>



Liquidity and Capital Resources

The Company's favorable 1998 year to date operating results continued to enhance
its strong financial position. As has been the case in recent years, the primary
source of  liquidity  for the  40-week  period  ended  October 10, 1998 was cash
generated from operating  activities.  Cash provided by operating activities was
$15,861,000,  an increase of $9,245,000 over the prior year 40-week period ended
October  4, 1997 cash  inflow of  $6,616,000.  The  increase  in cash flows from
operations was due primarily to the timing of cash  receipts,  cash payments and
changes in short-term  financing to its wholesale  customers for the purchase of
new equipment.

Net cash outflows from investing activities for the 40-week period ended October
10, 1998  totaled  $1,991,000,  compared  to $817,000  during the same period in
1997.  The change was due in large part to an increase  in capital  expenditures
compared to the same period in 1997. A  significant  portion of the current year
capital expenditure related to corporate business system technology improvements
and equipment  purchases for the Appleton store that was renovated and opened in
August  1998.  The Company has a 1998  capital  budget of  $4,300,000,  of which
approximately $1,900,000 remains available for future expenditures.  The Company
anticipates financing these needs from internally generated capital.

Net cash outflows from financing activities for the 40-week period ended October
10, 1998 was $6,166,000,  compared to $5,125,000 during the same period in 1997.
The  additional  cash  outflows was due  principally  to increased  common stock
repurchases  during the  40-weeks  ended  October 10, 1998  compared to the same
period in 1997.  On  September  22,  1998,  the Company  completed  its existing
$5,000,000 stock repurchase  program that commenced in January 1997 after having
repurchased  235,000 shares of its common stock at $14.50 per share. As a result
of the completion of its existing stock  repurchase plan, the Company's Board of
Directors  has  instituted a new stock  repurchase  program which will allow the
Company to repurchase  up to an  additional  $5,000,000 of its common stock from
time to time in the open market, pursuant to privately negotiated  transactions,
or otherwise,  not including  the  repurchase of common stock  issuable upon the
exercise of stock options granted under the Company's  stock option plans.  This
was the fourth announced stock repurchase program over the past seven years that
have been fully  completed  by the  Company.  Since the first  stock  repurchase
program  commenced in January 1992, the Company has  repurchased  over 2,200,000
shares of its common stock.

The Company  maintains a revolving  credit  facility  agreement with two lending
institutions  to provide up to $16 million of  borrowings at rates not to exceed
the bank's prime rates. At October 10, 1998 and October 4, 1997, the Company had
no borrowings outstanding under these agreements.

The Company's Board of Directors  declared a fourth quarter cash dividend on its
common stock of $0.08 per share.  The  dividend  will be payable on November 27,
1998 to shareholders of record as of November 13, 1998.

In summary,  cash and equivalents increased $7,704,000 during the first 40 weeks
of 1998, compared to an increase of $674,000 during the same period in 1997. Due
to the  Company's  significant  cash and other  liquid  assets,  its  consistent
ability to generate  cash flows from  operations  and  availability  of external
financing,  the Company foresees no difficulty in providing  financing necessary
to fund its capital  commitments  and working  capital needs for the foreseeable
future.

                                       9

<PAGE>



Year 2000 Issues

The Company is  dependent  on computer  hardware,  software  and other  business
systems  ("IT  systems")  and   non-information   technology   systems  such  as
communication  equipment,  tractors  and  trailers,  refrigeration  controllers,
scales,  and  other  equipment  containing  embedded  microprocessor  technology
("non-IT  systems").  The  Company  uses these IT and non-IT  systems in several
critical operating areas including product procurement and merchandising, retail
store and warehouse  distribution  operations,  inventory  order entry and labor
management, and accounting, administrative and maintenance systems.

In 1997,  the Company  began  evaluating  its IT and non-IT  systems in order to
identify and adjust date sensitive systems for year 2000 compliance.  As part of
this undertaking,  the Company  established a team, headed by the Company's Vice
President of Business Systems Support Group. The team is staffed  primarily with
internal  professionals  within  the  business  systems  group and some  outside
consultants on an as-needed basis.  The team leader reports  periodically on the
year 2000  status  to the  Executive  Committee  and to the  Company's  Board of
Directors.

The team  developed  a plan to assess  its IT and non-IT  systems  for year 2000
compliance requirements. The plan consisted of three main project phases: (1) to
make an  inventory  listing of all IT and non-IT  systems that may be subject to
the year 2000 issue along with an  assessment as to the scope of the issue as it
related to these  systems;  (2) to  remediate  any and all year 2000  compliance
problems;  and  (3) to  test,  validate  and  implement  systems  subsequent  to
remediation.

At the end of the first quarter of 1998, the Company had substantially completed
the first phase of the  project.  An  inventory  list of all  systems  have been
identified and documented.  Nearly half of all IT and non-IT systems  previously
identified have also been remediated at this time. The Company  believes it will
complete all remaining  remediation  efforts for existing  systems over the next
six months. Insofar as testing, validation and implementation are concerned, the
Company has tested some of the core IT systems and has determined  that they are
projected to be year 2000 compliant by mid-1999.  With regard to non-IT systems,
the Company also expects  these systems to be year 2000  compliant in 1999.  The
Company  estimates it will cost $500,000 to become year 2000  compliant,  all of
which will be charged to operations.

As  part  of  the  year  2000  project,  the  Company  has  identified  business
relationships  with  third  parties,  including  suppliers,  vendors,  financial
institutions and other service providers, which the Company believes is critical
to its  business  operations.  In  connection  with this,  the  Company has been
communicating with these third parties through  correspondence and/or interviews
to ascertain the extent to which they are addressing  their year 2000 compliance
issues.  The Company  will  continue to assess and monitor the progress of these
third parties in resolving  year 2000 issues.  The Company  undertakes a certain
amount of risk by  relying  on the  third  parties'  own year  2000  assessment.
Because of this, the Company believes that a key vendor's failure to resolve its
year 2000 issues is the most likely worst case  scenario  for the Company.  Such
failure  could result in the Company not being able to procure  products  from a
key vendor on a timely basis. The Company does not expect this most likely worst
case scenario to have a material adverse impact on its core retail and wholesale
businesses due  principally  to the Company's  network of suppliers and vendors.
The Company  will,  however,  develop  contingency  plans to work with these key
third parties in 1999.

The  projections  and  project   completion  dates  cited  above  are  based  on
management's  best  estimates and may be updated from time to time as additional
information becomes available.

                                       10

<PAGE>



Special Note Regarding Forward-Looking Statements

Certain  matters  discussed in this Form 10-Q are  "forward-looking  statements"
intended to qualify  for the safe  harbors  from  liability  established  by the
Private  Securities   Litigation  Reform  Act  of  1995.  These  forward-looking
statements  can  generally  be  identified  as such  because  the context of the
statement  will  include  words such as the Company  "believes,"  "anticipates,"
"expects" or words of similar  import.  Similarly,  statements that describe the
Company's future plans, objectives, strategies or goals are also forward-looking
statements.  Such  forward-looking  statements  are subject to certain risks and
uncertainties  including,  but not limited,  to the  following:  (i) presence of
intense  competitive market activity in the Company's market areas; (ii) ability
to identify  and develop new market  locations  for  expansion  purposes;  (iii)
continuing  ability to obtain  reasonable vendor marketing funds for promotional
purposes;  (iv)  ongoing  advancing  information  technology  requirements;  (v)
ongoing absence of food price inflation;  (vi) the Company's ability to continue
to recruit,  train and retain  quality  franchise  and  corporate  retail  store
operators;   and  (vii)  the  potential  recognition  of  repositioning  charges
resulting from potential  closures,  conversions  and  consolidations  of retail
stores due  principally  to the  competitive  nature of the  industry and to the
quality  of  the  Company's  retail  store  operators.  Shareholders,  potential
investors  and other readers are urged to consider  these  factors  carefully in
evaluating the  forward-looking  statements and are cautioned not to place undue
reliance on such forward-looking statements. The forward-looking statements made
herein are only made as of the date of this report and the Company undertakes no
obligation  to  publicly  update  such  forward-looking  statements  to  reflect
subsequent events or circumstances.

                                       11

<PAGE>


Item 6.       Exhibits and Reports on Form 8-K

(a) Exhibits

    Exhibit 10.16   1990 Stock Option Plan, as amended as of October 15, 1998.

    Exhibit 10.17   1995 Equity Incentive Plan, as amended as of October 15,
                    1998.

    Exhibit 10.18   Form of Nonqualified Stock Option Agreement under 1995 
                    Equity Incentive Plan.

    Exhibit 10.19   Schultz Sav-O Stores, Inc. Officer Annual Incentive Plan,
                    as amended as of October 15, 1998.

    Exhibit 10.20   Form  of  Global  Amendment  to  Nonqualified   Stock Option
                    Agreement(s)   to  be  entered  into  with  existing  option
                    grantees.  Such amendments are materially  different only as
                    to the name of the grantee and the date of execution.

    Exhibit 27      Financial Data Schedule.


(b) No reports of Form 8-K were filed by the Company during the first 40 weeks 
    of fiscal 1998.





                                   SIGNATURES




Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.




                                                 SCHULTZ SAV-O STORES, INC.
                                                 --------------------------
                                                        (Registrant)






      November 20, 1998                           /S/Armand C. Go
- -------------------------------            -----------------------------
          (Date)                            Armand C. Go, Treasurer and
                                              Chief Accounting Officer

                                       13





                                                          ADOPTED March 20, 1990
                                             As Amended Through October 15, 1998


                           SCHULTZ SAV-O STORES, INC.
                             1990 STOCK OPTION PLAN

          1. PURPOSE.  The purpose of the Schultz Sav-O Stores,  Inc. 1990 Stock
Option  Plan (the  "Plan") is to promote  the best  interests  of Schultz  Sav-O
Stores,  Inc. (the "Company") and its shareholders by providing key employees of
the Company and its  Subsidiaries  (as defined in Section 3) with an opportunity
to acquire a, or increase their, proprietary interest in the Company and thereby
develop a stronger  incentive  to put forth  maximum  effort  for the  continued
success and growth of the Company.  In addition,  the  opportunity  to acquire a
proprietary  interest in the Company will aid in  attracting  and  retaining key
personnel of  outstanding  ability.  It is intended  that certain of the options
granted pursuant to the Plan will constitute  incentive stock options within the
meaning of Section 422A of the Internal Revenue Code ("Incentive Stock Options")
and the remainder of the options granted hereunder will constitute  nonqualified
stock  options  ("Nonqualified  Options"),  as  determined  by the Committee (as
defined in Section 2).

          2. ADMINISTRATION.

         (a) The Plan shall be administered by the Compensation and Stock Option
Committee  (the  "Committee")  of the Board of  Directors  of the  Company  (the
"Board").  The  Committee  shall  consist of not less than three  members of the
Board who shall qualify as "disinterested  administrators" and/or "disinterested
persons" as either or both of such terms are defined in the then existing  rules
and/or  regulations  promulgated  under  Section 16  ("Section 16 Rules") of the
Securities  Exchange Act of 1934, as amended ("Exchange Act"). A majority of the
members of the Committee shall constitute a quorum.  All  determinations  of the
Committee  shall be made by at least a majority of its members.  Any decision or
determination  reduced  to  writing  and  signed  by all of the  members  of the
Committee shall be fully as effective as if it had been made by a unanimous vote
at a meeting duly called and held.

         (b) In accordance  with the provisions of the Plan, the Committee shall
determine:  (i) the key  employees to whom options  shall be granted  hereunder;
(ii) the  number of shares of Stock (as  defined  in Section 4) to be subject to
each  option;  (iii) the time at which the  option  is to be  granted;  (iv) the
option  period;  (v) the option price;  (vi) the manner in which options  become
exercisable and when such options terminate;  (vii) whether the options shall be
Incentive  Stock Options or  Nonqualified  Options;  (viii) whether to grant tax
offset  bonuses in connection  with  Nonqualified  Options;  and (ix) such other
provisions  of the  option  granted  as the  Committee  may  deem  necessary  or
desirable.

         (c) The Committee has authority to adopt such rules and regulations for
carrying  out the Plan as it may deem  proper and in the best  interests  of the
Company.  The Committee  shall have complete  authority to resolve all questions
regarding  interpretation,  administration  and  application  of this Plan,  any
related  option  agreements  or  instruments  and 

                                      -1-

<PAGE>

the value of shares of Stock subject to options for any purpose  hereunder,  and
any such determination shall be final.

          3.  ELIGIBILITY.  Any key employee  ("Employee") of the Company or its
future  subsidiaries,  as defined in Section 425(f) of the Internal Revenue Code
("Subsidiaries"), including any such Employee who is also an officer or director
of the Company or its Subsidiaries,  whose judgment,  initiative and efforts, in
the  opinion  of  the  Committee,   contribute   materially  to  the  successful
performance  of the  Company or its  Subsidiaries,  shall be eligible to receive
options  under the Plan. No option may be granted under the Plan to any director
of the Company who is not also an Employee or to any current or former member of
the  Committee  if  such  eligibility   would  then  violate  the  disinterested
administration requirements of the Section 16 Rules.

          4.  SHARES  SUBJECT  TO THE PLAN.  The shares to be subject to options
granted  under the Plan  shall be shares of the  Company's  Common  Stock,  $.05
current par value per share ("Stock"), and may be either authorized and unissued
or treasury shares. The total number of shares of Stock for which options may be
granted and which may be purchased  pursuant to the exercise of options  granted
under the Plan  shall not exceed an  aggregate  of  450,000  shares,  subject to
adjustment as provided in Section 10;  provided,  however,  that in the event an
option granted under the Plan expires, is cancelled or is terminated unexercised
as to any shares of Stock covered thereby,  such shares shall thereafter  become
available for the granting of additional options under the Plan.

          5. OPTION PRICE. The option price per share of Stock shall be fixed by
the  Committee,  but shall not be less than 100% of the fair market value of the
Stock on the date the option is granted, as determined by the Committee.

          6. GRANT OF OPTIONS.  Subject to the terms and conditions of the Plan,
the Committee  may, from time to time,  grant to selected  Employees  options to
purchase such number of shares of Stock and on such terms and  conditions as the
Committee  may  determine.  More  than one  option  may be  granted  to the same
Employee.  The day on which the  Committee  approves  the  granting of an option
shall be considered as the date on which such option is granted. Options granted
to Employees may be either Incentive Stock Options or Nonqualified  Options,  as
determined by the Committee. The granting of an option to an Employee shall give
such  Employee no rights as a  shareholder  of the Company,  except as to shares
actually issued to him upon exercise in accordance with the Plan.

          7. OPTION PERIOD; INCENTIVE STOCK OPTION MAXIMUM.

         (a) The Committee  shall  determine the expiration date of each option,
but such expiration date shall not be later than seven years after the date such
option is granted.

         (b) The aggregate fair market value  (determined at the time the option
is granted) of the Stock with respect to which any  Incentive  Stock Options are
exercisable for the first time by an Employee during any calendar year under the
Plan or any  other  plan of the  Company  or any  Subsidiary  shall  not  exceed
$100,000.

                                      -2-

<PAGE>

          8. EXERCISE OF OPTIONS.

         (a) An Employee  entitled  to  exercise  an option may,  subject to its
terms and  conditions  and the terms and  conditions  of the Plan,  exercise the
option  in full at any  time or in part  from  time to time by  delivery  to the
Company at its principal office in Sheboygan,  Wisconsin, of a written notice of
exercise  specifying  the  number of shares of Stock  with  respect to which the
option is being  exercised;  provided,  however,  that,  if then required by the
Section 16 Rules,  no option shall be exercisable  until at least six months has
elapsed from the date of grant of such  option,  except in the case of the death
or disability of the Employee holding such option as set forth in the Employee's
option agreement, or as otherwise allowed under the Section 16 Rules.

         (b) Any notice of exercise  shall be accompanied by full payment of the
option  price  of the  shares  of  Stock  being  purchased  (i) in  cash  or its
equivalent;  (ii) with the consent of the  Committee  as set forth in the option
agreement,  by tendering  previously  acquired  shares of Stock (valued at their
fair market value as of the date of exercise,  as determined by the  Committee);
or (iii) with the consent of the Committee as set forth in the option agreement,
by any  combination of (i) and (ii).  For purposes of (ii) and (iii) above,  the
term "previously acquired shares of Stock" shall only include Stock owned by the
Employee prior to the exercise of the option for which payment is being made and
shall not  include  shares of Stock  which are being  acquired  pursuant  to the
exercise of such option.

         (c)  Except  as may be  provided  in the  option  agreement,  an option
granted  under the Plan may be exercised  only while the Employee is an employee
of the  Company  or its  Subsidiaries  and only if he has been  continuously  so
employed since the date the option was granted.  Options may be exercised during
the life of the Employee only by the Employee (or his legal representative).  No
shares of Stock shall be issued upon  exercise  until full payment  therefor has
been made.

          9. TAX OFFSET BONUS; TAX WITHHOLDING.

         (a) A tax offset bonus may be granted in  conjunction  with all or part
of any  Nonqualified  Option  granted under the Plan,  either at the time of the
grant or at any  time  during  the term of the  Nonqualified  Option  by  making
provision  therefor  in the  option  agreement  or an  amendment  to the  option
agreement.  Upon exercise of a  Nonqualified  Option with respect to which a tax
offset bonus has been  granted,  the Employee  shall be entitled to receive from
the Company an amount in cash  determined by multiplying  the excess of the fair
market  value of the  shares  of Stock  for  which  the  Nonqualified  Option is
exercised over the aggregate option price for such Stock by the Bonus Factor (as
defined in Section 9(b)). The fair market value of such shares of Stock shall be
determined by the Committee as of the date of exercise; provided, however, that,
if the  Employee  is an  officer,  director  or 10% or more  shareholder  of the
Company and if then  determined  appropriate by the Committee,  such fair market
value shall be  determined  as of the date which is six months after the date of
such exercise.  The day on which the Employee exercises his Nonqualified  Option
pursuant to Section 8 shall be  considered  the date on which such  Nonqualified
Option was exercised.

                                      -3-

<PAGE>

         (b) The "Bonus Factor" shall be the fraction calculated by dividing the
Applicable Tax Rate, as hereinafter  described,  by an amount equal to one minus
the  Applicable  Tax Rate.  The Committee  shall from time to time determine the
Applicable Tax Rate or Rates to be used in determining  the amount of tax offset
bonuses  (which may, but need not, be the same for each  Employee),  taking into
account such factors as it may deem necessary, including without limitation, the
maximum  income tax rates  applicable  to  individuals  and the salary rates and
grades of Employees;  provided,  however,  that the Applicable Tax Rate(s) shall
not exceed the maximum income tax rate imposed on  corporations.  The tax offset
bonus shall be payable to the Employee  within 15 days  following  exercise of a
Nonqualified Option with respect to which such bonus relates; provided, however,
that,  in the case of an  Employee  who is an  officer,  director or 10% or more
shareholder of the Company, such bonus shall be payable within 15 days following
the date as of which the fair market value of the Stock  purchased upon exercise
of the Nonqualified  Option is determined.  All  determinations by the Committee
pursuant to this Section 9 shall be final.

         (c) The Company may deduct and withhold from any cash otherwise payable
under  this  Section  9 such  amount  as may be  required  for  the  purpose  of
satisfying the Company's  obligation to withhold federal,  state or local taxes.
Further,  in the event the amount so withheld is insufficient  for such purpose,
the Company may require  that the Employee pay to the Company upon its demand or
otherwise  make  arrangements  satisfactory  to the Company for payment of, such
amount as may be requested by the Company in order to satisfy its  obligation to
withhold any such taxes.

         (d)  With the  consent  of the  Committee  as set  forth in the  option
agreement,  an Employee may be permitted  to satisfy the  Company's  withholding
requirements  upon  exercise  of a  Nonqualified  Option by electing to have the
Company  withhold  shares of Stock  otherwise  issuable  to the  Employee  or to
deliver to the Company shares of Stock having a fair market value (as determined
by the Committee) on the date income is recognized pursuant to the exercise of a
Nonqualified  Option equal to the minimum  amount  required to be withheld.  The
election  shall be made in writing and shall be made according to such rules and
in such form as the Committee shall determine.

          10. CAPITAL  ADJUSTMENTS  AFFECTING  STOCK.  In the event of a capital
adjustment  resulting from a stock dividend (other than a stock dividend in lieu
of an ordinary cash dividend), stock split, spin-off, split-up,  reorganization,
recapitalization,  merger,  consolidation,  combination or exchange of shares or
the like,  the  number of shares of Stock  subject to the Plan and the number of
shares subject to outstanding  options shall be adjusted in a manner  consistent
with such capital adjustment;  provided,  however, that no such adjustment shall
require the Company to sell or issue any  fractional  shares and the  adjustment
shall  be  limited   accordingly  in  a  manner  determined  by  the  Committee.
Additionally,  the per share  option  price of any  shares of Stock  subject  to
outstanding  options  shall be  adjusted  so that there will be no change in the
aggregate   option  price  payable  upon  exercise  of  any  such  option.   The
determination of the Committee as to any adjustment hereunder shall be final.

          11. POWERS OF COMPANY NOT  AFFECTED.  The existence of the Plan or any
options granted under the Plan  (including the option  agreements or instruments
evidencing  such options)  shall not affect in any way the right or power of the
Company  or its  shareholders 

                                      -4-

<PAGE>

to make or authorize any or all adjustments, recapitalizations,  reorganizations
or other changes in the  Company's  capital  structure or its  business,  or any
merger, consolidation or business combination of the Company, or any issuance of
bonds, debentures, preferred or prior preference stock ahead of or affecting the
Stock or the rights of the holders thereof, or dissolution or liquidation of the
Company, or any sale or transfer of all or any part of its assets or business or
any  other  corporate  act or  proceeding,  whether  of a similar  character  or
otherwise.

          12. CORPORATE MERGERS AND OTHER CONSOLIDATIONS. The Committee may also
grant options having terms and provisions which vary from those specified in the
Plan,  provided that any options granted pursuant to this Section 12 are granted
in substitution  for, or in connection with the assumption of, existing  options
or similar rights granted by another corporation and assumed or otherwise agreed
to be  provided  for by the Company  pursuant  to or by reason of a  transaction
involving a corporate merger, consolidation,  acquisition,  business combination
or other reorganization to which the Company or a subsidiary is a party.

          13.  OPTION  AGREEMENTS.  All options  granted under the Plan shall be
evidenced by written  option  agreements  (which need not be  identical) in such
form as the  Committee  shall  determine.  Each option  agreement  shall specify
whether the option  granted  thereunder  is initially  intended to constitute an
Incentive Stock Option or Nonqualified Option.

          14. TRANSFER RESTRICTIONS.

         (a) Except as otherwise provided by the Board or the Committee, options
granted under the Plan shall not be transferable other than as designated by the
Employee by will, or by the laws of descent and distribution.  In the event that
the Board or the Committee  shall permit a transfer of options granted under the
Plan,  any  permitted  transferee  shall have all of the rights of the  Employee
under the Plan and option  agreement(s),  as if the Employee  had retained  such
options.

         (b) Shares of Stock  purchased  pursuant to exercise of options granted
under  the Plan may not be sold,  offered  for sale or  otherwise  disposed  of,
except pursuant to an effective  registration statement under the Securities Act
of 1933,  as amended  (the "Act") or in a  transaction  that,  in the opinion of
legal counsel to the Company, is exempt from registration under the Act.

          15.  AMENDMENT,  SUSPENSION  AND  TERMINATION OF PLAN. The Board shall
have the right to amend,  suspend or terminate the Plan or any portion hereof at
any time; provided,  however,  that shareholder approval of any amendment to the
Plan shall also be obtained if (a) then  required by the (i) Section 16 Rules in
order for the Plan to  remain  qualified  under  Rule  16b-3  (or any  successor
provision)  under the Exchange Act, (ii) Internal Revenue Code in order to allow
for  Incentive  Stock  Options  to still be  granted  under the  Plan,  or (iii)
quotation or listing requirements of NASDAQ or any principal securities exchange
or market on which the Stock is then  traded in order to  maintain  the  Stock's
quotation  or  listing  thereon;  (b) such  amendment  materially  modifies  the
eligibility  requirements as provided in Section 3; (c) such amendment increases
the total number of shares of Stock, except as 

                                      -5-

<PAGE>

provided  in Section 10,  which may be  purchased  pursuant  to the  exercise of
options  granted under the Plan as provided in Section 4; or (d) such  amendment
reduces the minimum  option  price per share at which  options may be granted to
less than 100% of the fair  market  value of the  Stock,  as  determined  by the
Committee, as provided in Section 5. No amendment,  suspension or termination of
the Plan shall alter, impair or adversely affect any of the rights,  benefits or
obligations  of any Employee under any  outstanding  option  previously  granted
thereto, unless the written consent of such Employee is obtained.

          16. EFFECTIVE DATE AND TERM OF PLAN. The effective date of the Plan is
the date of its  adoption  by the  Board,  subject to the  approval  of the Plan
within 12 months of such  effective date at a meeting of  shareholders,  and all
options  granted  prior to such  approval  shall be subject to such approval and
shall not be exercisable until after such approval.  The Plan shall terminate on
March 20, 1995,  or on such earlier date as may be determined by the Board under
Section 15.  Termination of the Plan,  however,  shall not adversely  affect the
rights of Employees under options  previously granted to them, and all unexpired
options shall  continue in force and  operation  after  termination  of the Plan
except as they may lapse or be terminated by their own terms and conditions.

          17. CHANGE IN CONTROL.

         (a)   Notwithstanding  any  other  provision  of  the  Plan,  upon  the
occurrence of a Change in Control (as defined in Section 17(c)) all options then
outstanding under the Plan shall become immediately  exercisable in full for the
remainder of their terms and each Employee  shall have the right for a period of
30 days  following a Change in Control to require  the  Company to purchase  his
outstanding options for cash at the aggregate  Acceleration Price (as defined in
Section  17(b)) for all shares of Stock  subject  to such  options  held by such
Employee;  provided,  however,  that,  if then required by the Section 16 Rules,
Employees  shall have the right to exercise  outstanding  options or require the
Company to purchase such options only if at least six months has elapsed between
the date of grant of such options and the Change in Control date.

         (b) The "Acceleration  Price" shall be the excess of the highest of the
following  over  each  applicable  option  price  per  share (as the same may be
adjusted  from time to time  pursuant  to  Section  10) on the Change in Control
date:

              (i) the highest  reported  ask price of the Stock,  as reported on
NASDAQ or the  principal  securities  exchange or market upon which the Stock is
then  listed or  traded,  on or within the 60 days  prior to and  including  the
Change in Control date;

              (ii) the highest purchase or sale price of the Stock reported in a
Schedule  13D or an  amendment  thereto as paid or  received on or within the 60
days prior to and including the Change in Control date; the highest tender offer
price  paid or  offered  for the  Stock on or  within  the 60 days  prior to and
including the Change in Control date; and

              (iii) the highest cash merger or similar price paid or offered for
the Stock on or within the 60 days prior to and  including the Change of Control
date.

                                      -6-

<PAGE>

         (c) A "Change in Control" (and the Change in Control date) shall be the
occurrence of any one of the  following  events  (certain  defined terms used in
this Section 17(c) are defined in Section 17(d)):

              (i) the first day of receipt by the Company of a Schedule 13D, any
amendment thereto or notice of a public announcement  confirming that any Person
(other than any employee benefit plan of the Company or of any subsidiary of the
Company or any Person organized,  appointed or established pursuant to the terms
of any such benefit plan or any Person who is an  Employee),  together  with his
Affiliates  or  Associates,  is or becomes the  Beneficial  Owner of  securities
representing at least 20% of the combined voting power of the Company;

              (ii)  the  first day on which  two or more of the  members  of the
Board are not Continuing Directors;

              (iii) the day on which the shareholders of the Company approve (A)
any business  combination,  consolidation  or merger of the Company in which the
Company is not the  continuing  or  surviving  corporation  or pursuant to which
shares of the Stock would be converted into cash,  securities or other property,
other than a merger of the Company in which the holders of the Stock immediately
prior to the merger have the same proportionate ownership of common stock of the
surviving  corporation  immediately  after the merger,  or (B) any sale,  lease,
exchange  or  other  transfer  (in  one  transaction  or  a  series  of  related
transactions) of all, or substantially all, of the assets of the Company; or

              (iv) the day on which the  shareholders of the Company approve any
plan or proposal for the liquidation or dissolution of the Company.

          (d) For purposes of this Section 17:

              (i) a  "Person"  shall  mean any  individual,  firm,  corporation,
partnership, trust or other entity.

              (ii)   "Affiliate"  and  "Associate"  shall  have  the  respective
meanings ascribed to such terms in Rule 12b-2 under the Exchange Act.

              (iii) a Person shall be a  "Beneficial  Owner" of  securities  (A)
which such Person beneficially owns,  directly or indirectly,  or (B) which such
Person has the right to acquire  (whether such right is exercisable  immediately
or only with the passage of time)  pursuant  to any  agreement,  arrangement  or
understanding  (whether or not in writing)  or upon the  exercise of  conversion
rights, exchange rights, rights, warrants,  options or otherwise,  other than if
such  Person  acquires  or has  the  right  to  acquire  such  securities  as an
underwriter,  broker,  dealer or selling  group  member in  connection  with the
public or private distribution of such securities pursuant to an underwriting or
similar  agreement  with the Company or upon exercise of Rights issued under the
Company's  Rights  Agreement  with First Bank (N.A.) dated December 20, 1988, as
amended.

              (iv) "Continuing  Directors" means any member of the Board who was
a member of the Board on March  20,  1990,  and any  successor  of a  Continuing
Director who is recommended  or elected to succeed the Continuing  Director by a
majority of the remaining Continuing Directors.

         (e) The Committee  shall not have  authority  under Section 2 to modify
the time when options may be exercised under this Section 17.

                                      -8-




                                                               Adopted 12/20/94
                                                              Effective 1/30/95
                                                    As Amended Through 10/15/98

                   
                           SCHULTZ SAV-O STORES, INC.
                           1995 EQUITY INCENTIVE PLAN

Section 1.  Purpose

          The purpose of Schultz Sav-O Stores,  Inc. 1995 Equity  Incentive Plan
(the "Plan") is to promote the best interests of Schultz Sav-O Stores, Inc. (the
"Company")  and its  shareholders  by providing key employees of the Company and
its  Affiliates (as defined below) with an opportunity to acquire a, or increase
their,  proprietary  interest in the Company.  It is intended that the Plan will
promote  continuity of management and increased  incentive and personal interest
in the  welfare  of the  Company  by  those  key  employees  who  are  primarily
responsible for shaping and carrying out the long-range plans of the Company and
securing the Company's continued growth and financial success.
 
Section 2. Definitions

          As used in the Plan,  the  following  terms shall have the  respective
meanings set forth below:

         (a) "Affiliate" shall mean any entity that,  directly or through one or
more  intermediaries,  is controlled  by,  controls,  or is under common control
with, the Company.

         (b) "Award" shall mean any Option, Stock Appreciation Right, Restricted
Stock or Performance Share granted under the Plan.

         (c) "Award  Agreement"  shall mean any written  agreement,  contract or
other instrument or document evidencing any Award granted under the Plan.

         (d) "Code"  shall mean the Internal  Revenue  Code of 1986,  as amended
from time to time.

         (e) "Commission" shall mean the Securities and Exchange Commission.

         (f) "Committee"  shall mean the Compensation and Stock Option Committee
of the  Board of  Directors  of the  Company  (or any  other  committee  thereof
designated by such Board to administer the Plan);  provided,  however,  that the
Committee  is  composed  of not  less  than  two  directors,  each  of whom is a
"disinterested person" within the meaning of Rule 16b-3.

         (g) "Exchange  Act" shall mean the Securities  Exchange Act of 1934, as
amended from time to time.

                                      -1-

<PAGE>

         (h) "Fair  Market  Value"  shall  mean,  with  respect to any  property
(including, without limitation, any Shares or other securities), the fair market
value of such  property  determined  by such methods or  procedures  as shall be
established from time to time by the Committee.

         (i) "Incentive Stock Option" shall mean an option granted under Section
6(a) of the Plan that is intended to meet the requirements of Section 422 of the
Code (or any successor provision thereto).

         (j) "Key Employee"  shall mean any officer or other key employee of the
Company  or of any  Affiliate  who is  responsible  for  or  contributes  to the
management,  growth or  profitability  of the  business  of the  Company  or any
Affiliate as determined by the Committee in its discretion.

         (k)  "Non-Qualified  Stock Option"  shall mean an option  granted under
Section 6(a) of the Plan that is not intended to be an Incentive Stock Option.

         (l) "Option"  shall mean an Incentive  Stock Option or a  Non-Qualified
Stock Option.

         (m)  "Participating Key Employee" shall mean a Key Employee  designated
to be granted an Award under the Plan.

         (n) "Performance Period" shall mean, in relation to Performance Shares,
any period for which a performance goal or goals have been established.

         (o) "Performance Share" shall mean any right granted under Section 6(d)
of the Plan that will be paid out as a Share (which, in specified circumstances,
may be a Share of Restricted Stock).

         (p)  "Person"  shall  mean any  individual,  corporation,  partnership,
association,   joint-stock  company,  trust,   unincorporated   organization  or
government or political subdivision thereof.

         (q) "Released  Securities"  shall mean Shares of Restricted  Stock with
respect  to which  all  applicable  restrictions  have  expired,  lapsed or been
waived.

         (r)  "Restricted  Securities"  shall mean Awards of Restricted Stock or
other  Awards  under which  issued and  outstanding  Shares are held  subject to
certain restrictions.

         (s) "Restricted  Stock" shall mean any Share granted under Section 6(c)
of the Plan or, in specified  circumstances,  a Share paid in connection  with a
Performance Share under Section 6(e) of the Plan.

         (t) "Rule 16b-3" shall mean Rule 16b-3 as promulgated by the Commission
under the Exchange Act, or any successor rule or regulation thereto.

                                      -2-

<PAGE>

         (u)  "Shares"  shall mean shares of common stock of the Company,  $0.05
par value  (including the associated  Common Stock  Purchase  Rights),  and such
other  securities  or  property as may become  subject to Awards  pursuant to an
adjustment made under Section 4(b) of the Plan.

         (v)  "Stock  Appreciation  Right"  shall mean any right  granted  under
Section 6(b) of the Plan.

Section 3. Administration

          The Plan shall be  administered by the Committee;  provided,  however,
that if at any time the Committee  shall not be in  existence,  the functions of
the  Committee as  specified in the Plan shall be exercised by those  members of
the Board of  Directors  of the Company who qualify as  "disinterested  persons"
under  Rule  16b-3.  Subject  to the terms of the Plan and  applicable  laws and
without  limitation  by reason of  enumeration,  the  Committee  shall have full
discretionary power and authority to: (i) designate Participating Key Employees;
(ii)  determine the type or types of Awards to be granted to each  Participating
Key Employee under the Plan;  (iii) determine the number of Shares to be covered
by (or with  respect  to which  payments,  rights  or  other  matters  are to be
calculated in connection  with) Awards granted to  Participating  Key Employees;
(iv) determine the terms and conditions of any Award granted to a  Participating
Key Employee; (v) determine whether, to what extent and under what circumstances
Awards  granted to  Participating  Key  Employees may be settled or exercised in
cash, Shares, other securities,  other Awards or other property,  and the method
or methods by which  Awards may be settled,  exercised,  canceled,  forfeited or
suspended;  (vi) determine whether,  to what extent and under what circumstances
cash,  Shares,  other Awards and other amounts  payable with respect to an Award
granted to  Participating  Key Employees under the Plan shall be deferred either
automatically  or at the  election  of the holder  thereof or of the  Committee;
(vii) interpret and administer the Plan and any instrument or agreement relating
to, or Award made under,  the Plan  (including,  without  limitation,  any Award
Agreement); (viii) establish, amend, suspend or waive such rules and regulations
and  appoint  such  agents  as  it  shall  deem   appropriate   for  the  proper
administration  of the Plan; and (ix) make any other  determination and take any
other  action  that  the  Committee   deems   necessary  or  desirable  for  the
administration of the Plan. Unless otherwise expressly provided in the Plan, all
designations, determinations,  interpretations and other decisions under or with
respect  to the Plan or any Award  shall be within  the sole  discretion  of the
Committee,  may be made at any time or from  time to time,  and  shall be final,
conclusive and binding upon all Persons,  including the Company,  any Affiliate,
any  Participating  Key Employee,  any holder or beneficiary  of any Award,  any
shareholder and any employee of the Company or of any Affiliate.

                                      -3-

<PAGE>

Section 4. Shares Available for Award

         (a)  Shares  Available.  Subject to  adjustment  as provided in Section
4(b):

              (i) Number of Shares Available.  The number of Shares with respect
to which Awards may be granted  under the Plan shall be 750,000,  subject to the
limitations set forth in Section 6(c)(i).

              (ii)  Accounting  for Awards.  The number of Shares  covered by an
Award under the Plan,  or to which such Award  relates,  shall be counted on the
date of grant of such Award against the number of Shares  available for granting
Awards under the Plan.

              (iii)  Sources  of Shares  Deliverable  Under  Awards.  Any Shares
delivered  pursuant to an Award may consist,  in whole or in part, of authorized
and unissued Shares or of treasury Shares.

         (b)  Adjustments.  In the event that the Committee shall determine that
any dividend or other distribution  (whether in the form of cash, Shares,  other
securities  or other  property),  recapitalization,  stock split,  reverse stock
split, reorganization,  merger, consolidation,  split-up, spin-off, combination,
repurchase or exchange of Shares or other securities of the Company, issuance of
warrants or other rights to purchase Shares or other  securities of the Company,
or other similar corporate  transaction or event affects the Shares such that an
adjustment is determined by the Committee to be  appropriate in order to prevent
dilution or  enlargement  of the benefits or potential  benefits  intended to be
made available  under the Plan, then the Committee may, in such manner as it may
deem  equitable,  adjust any or all of (i) the number and type of Shares subject
to the Plan and which  thereafter  may be made the  subject of Awards  under the
Plan;  (ii) the number and type of Shares  subject to  outstanding  Awards;  and
(iii) the grant,  purchase or exercise  price with respect to any Award,  or, if
deemed  appropriate,  make  provision  for a cash  payment  to the  holder of an
outstanding Award; provided,  however, in each case, that with respect to Awards
of Incentive Stock Options no such adjustment  shall be authorized to the extent
that such authority  would cause the Plan to violate  Section 422(b) of the Code
(or any successor  provision  thereto);  and provided further that the number of
Shares  subject to any Award payable or  denominated in Shares shall always be a
whole number.

Section 5. Eligibility

          Any Key Employee, including any executive officer or employee-director
of the Company or of any Affiliate,  who is not a member of the Committee  shall
be eligible to be designated a Participating Key Employee.

Section 6. Awards

         (a) Option Awards.  The Committee is hereby authorized to grant Options
to Key Employees  with the terms and conditions as set forth below and with such
additional  terms and  conditions,  in  either  case not  inconsistent  with the
provisions of the Plan, as the Committee shall determine in its discretion.

                                      -4-

<PAGE>

              (i)  Exercise  Price.  The  exercise  price per Share of an Option
granted  pursuant to this Section  6(a) shall be  determined  by the  Committee;
provided,  however,  that such exercise price shall not be less than 100% of the
Fair Market Value of a Share on the date of grant of such Option.

              (ii)  Option  Term.  The term of each Option shall be fixed by the
Committee;  provided,  however,  that in no event  shall the term of any  Option
exceed a period of seven years from the date of its grant.

              (iii)  Exercisability  and  Method of  Exercise.  An Option  shall
become  exercisable in such manner and within such period or periods and in such
installments or otherwise as shall be determined by the Committee. The Committee
also shall  determine  the  method or  methods by which,  and the form or forms,
including,  without limitation,  cash, Shares,  other securities,  other Awards,
other  property or any  combination  thereof,  having a Fair Market Value on the
exercise  date equal to the relevant  exercise  price,  in which  payment of the
exercise  price  with  respect  to any Option may be made or deemed to have been
made.

              (iv)  Incentive  Stock Options.  The terms of any Incentive  Stock
Option  granted under the Plan shall comply in all respects with the  provisions
of  Section  422 of the  Code  (or  any  successor  provision  thereto)  and any
regulations promulgated thereunder. Notwithstanding any provision in the Plan to
the contrary, no Incentive Stock Option may be granted hereunder after the tenth
anniversary  of the  adoption  of the  Plan by the  Board  of  Directors  of the
Company.

         (b) Stock Appreciation Right Awards. The Committee is hereby authorized
to grant Stock Appreciation Rights to Key Employees. Subject to the terms of the
Plan and any applicable  Award  Agreement,  a Stock  Appreciation  Right granted
under the Plan  shall  confer on the  holder  thereof a right to  receive,  upon
exercise  thereof,  the excess of (i) the Fair Market  Value of one Share on the
date of exercise  over (ii) the grant price of the Stock  Appreciation  Right as
specified by the Committee, which shall not be less than 100% of the Fair Market
Value of one Share on the date of grant of the Stock Appreciation Right. Subject
to the terms of the Plan, the grant price, term, methods of exercise, methods of
settlement  (including  whether the  Participating  Key Employee will be paid in
cash,  Shares,  other  securities,  other  Awards,  or  other  property  or  any
combination  thereof),   and  any  other  terms  and  conditions  of  any  Stock
Appreciation  Right shall be as determined  by the Committee in its  discretion.
The Committee may impose such  conditions or restrictions on the exercise of any
Stock  Appreciation  Right  as  it  may  deem  appropriate,  including,  without
limitation,  restricting the time of exercise of the Stock Appreciation Right to
specified periods as may be necessary to satisfy the requirements of Rule 16b-3.

                                      -5-



<PAGE>



          (c) Restricted Stock Awards

              (i) Issuance.  The Committee is hereby  authorized to grant Awards
of Restricted  Stock to Key  Employees;  provided,  however,  that the aggregate
number of Shares of Restricted Stock granted under the Plan to all Participating
Key  Employees as a group shall not exceed  75,000 Shares (such number of Shares
subject to adjustment  in  accordance  with the terms of Section 4(b) hereof) of
the total number of Shares available for Awards under Section 4(a)(i).

              (ii)   Restrictions.   Shares  of  Restricted   Stock  granted  to
Participating  Key  Employees  shall  be  subject  to such  restrictions  as the
Committee  may impose in its  discretion  (including,  without  limitation,  any
limitation  on the  right to vote a Share of  Restricted  Stock or the  right to
receive any dividend or other right or property),  which  restrictions may lapse
separately or in  combination  at such time or times,  in such  installments  or
otherwise, as the Committee may deem appropriate in its discretion.

              (iii) Registration. Any Restricted Stock granted under the Plan to
a  Participating  Key Employee may be evidenced in such manner as the  Committee
may  deem  appropriate  in  its  discretion,   including,   without  limitation,
book-entry  registration or issuance of a stock certificate or certificates.  In
the event any stock  certificate  is issued in respect  of Shares of  Restricted
Stock granted under the Plan to a Participating  Key Employee,  such certificate
shall be registered in the name of the Participating Key Employee and shall bear
an appropriate  legend (as determined by the Committee)  referring to the terms,
conditions and restrictions applicable to such Restricted Stock.

              (iv)  Payment of Restricted  Stock.  At the end of the  applicable
restriction  period relating to Restricted Stock granted to a Participating  Key
Employee,  one or more stock  certificates for the appropriate number of Shares,
free  of  restrictions  imposed  under  the  Plan,  shall  be  delivered  to the
Participating  Key Employee or, if the Participating Key Employee received stock
certificates representing the Restricted Stock at the time of grant, the legends
placed on such certificates shall be removed.

              (v) Forfeiture. Except as otherwise determined by the Committee in
its discretion,  upon termination of employment of a Participating  Key Employee
(as determined  under criteria  established by the Committee in its  discretion)
for  any  reason  during  the  applicable  restriction  period,  all  Shares  of
Restricted  Stock  still  subject  to  restriction  shall  be  forfeited  by the
Participating Key Employee;  provided,  however, that the Committee may, when it
finds that a waiver  would be in the best  interests  of the  Company,  waive in
whole or in part any or all  remaining  restrictions  with  respect to Shares of
Restricted Stock held by a Participating Key Employee.

         (d) Performance Share Awards

              (i) Issuance.  The Committee is hereby  authorized to grant Awards
of Performance Shares to Key Employees.

                                      -6-

<PAGE>

              (ii)  Performance  Goals  and Other  Terms.  The  Committee  shall
determine in its discretion the  Performance  Period,  the  performance  goal or
goals to be achieved during any Performance  Period, the proportion of payments,
if any, to be made for  performance  between  the  minimum and full  performance
levels, the restrictions  applicable to Shares of Restricted Stock received upon
payment of Performance Shares if Performance Shares are paid in such manner, and
any other  terms,  conditions  and  rights  relating  to a grant of  Performance
Shares.  Performance  goals  established by the Committee may be based on one or
more  measures  such as return on  shareholders'  equity,  earnings or any other
standard or standards deemed relevant by the Committee,  measured  internally or
relative to other organizations and before or after extraordinary items.

              (iii)  Rights and  Benefits  During the  Performance  Period.  The
Committee may provide that,  during a Performance  Period,  a Participating  Key
Employee shall be paid cash amounts, with respect to each Performance Share held
by such Participating Key Employee, in the same manner, at the same time, and in
the same amount paid, as a cash dividend on a Share. Participating Key Employees
shall have no voting rights with respect to Performance Shares held by them.

              (iv)  Adjustments  with Respect to Performance  Shares.  Any other
provision of the Plan to the contrary notwithstanding,  the Committee may in its
discretion  at any time or from  time to time  adjust  performance  goals (up or
down) and minimum or full performance  levels (and any  intermediate  levels and
proportion of payments related thereto),  adjust the manner in which performance
goals are measured,  or shorten any  Performance  Period or waive in whole or in
part any or all  remaining  restrictions  with  respect to Shares of  Restricted
Stock issued in payment of Performance Shares, if the Committee  determines that
conditions,  including  but not limited to,  changes in the economy,  changes in
competitive conditions, changes in laws or governmental regulations,  changes in
generally accepted accounting  principles,  changes in the Company's  accounting
policies,  acquisitions or dispositions by the Company or its Affiliates, or the
occurrence of other unusual, unforeseen or extraordinary events, so warrant.

              (v)  Payment  of  Performance  Shares.  As soon  as is  reasonably
practicable following the end of the applicable  Performance Period, one or more
certificates   representing  the  number  of  Shares  equal  to  the  number  of
Performance  Shares  payable shall be registered in the name of and delivered to
the Participating Key Employee; provided, however, that any Shares of Restricted
Stock  payable  in  connection  with  Performance  Shares  shall,   pending  the
expiration, lapse, or waiver of the applicable restrictions, be evidenced in the
manner as set forth in Section 6(c)(iii) hereof.

          (e) General

              (i) No  Consideration  for  Awards.  Awards  shall be  granted  to
Participating  Key  Employees  for  no  cash   consideration   unless  otherwise
determined by the Committee.

                                      -7-

<PAGE>

              (ii) Award Agreements.  Each Award granted under the Plan shall be
evidenced by an Award Agreement in such form  (consistent  with the terms of the
Plan) as shall have been approved by the Committee.

              (iii)  Awards May Be Granted  Separately  or  Together.  Awards to
Participating  Key  Employees  under the Plan may be granted  either alone or in
addition  to, in tandem  with,  or in  substitution  for, any other Award or any
award  granted  under any other  plan of the  Company or any  Affiliate.  Awards
granted in addition to, or in tandem with,  other Awards,  or in addition to, or
in tandem  with,  awards  granted  under any other  plan of the  Company  or any
Affiliate, may be granted either at the same time as or at a different time from
the grant of such other Awards or awards.

              (iv) Forms of Payment  Under  Awards.  Subject to the terms of the
Plan and of any applicable Award Agreement,  payments or transfers to be made by
the Company or an Affiliate upon the grant, exercise or payment of an Award to a
Participating  Key Employee  may be made in such form or forms as the  Committee
shall  determine,  and  may  be  made  in  a  single  payment  or  transfer,  in
installments,  or on a deferred basis, in each case in accordance with rules and
procedures  established  by the  Committee  in its  discretion.  Such  rules and
procedures  may  include,  without  limitation,  provisions  for the  payment or
crediting of interest on installment or deferred payments.

              (v) Limits on Transfer of Options. Except as otherwise provided by
the Board of Directors of the Company or the Committee, Awards granted under the
Plan shall not be transferable other than as designated by the Participating Key
Employee by will, or by the laws of descent and distribution.  In the event that
the Board of Directors of the Company or the  Committee  shall permit a transfer
of an  Award,  any  permitted  transferee  shall  have all of the  rights of the
Participating  Key Employee under the Plan, as if the Participating Key Employee
had retained such Award.

              (vi) Term of Awards. Except as otherwise provided in the Plan, the
term  of each  Award  shall  be for  such  period  as may be  determined  by the
Committee.

              (vii) Rule 16b-3 Six-Month Limitations.  To the extent required in
order to comply with Rule 16b-3 only, any equity  security  offered  pursuant to
the Plan may not be sold for at least six months  after  acquisition,  except in
the case of death or disability,  and any derivative security issued pursuant to
the Plan shall not be  exercisable  for at least six  months,  except in case of
death or disability of the holder thereof.  Terms used in the preceding sentence
shall,  for the  purposes of such  sentence  only,  have the  meanings,  if any,
assigned or attributed to them under Rule 16b-3.

              (viii)  Share  Certificates;  Representation.  In  addition to the
restrictions  imposed  pursuant to Section  6(c) and Section  6(d)  hereof,  all
certificates  for Shares  delivered  under the Plan pursuant to any Award or the
exercise  thereof  shall be  subject  to such  stop  transfer  orders  and other
restrictions  as the Committee may deem  advisable  under the Plan or the rules,
regulations and other requirements of the Commission, Nasdaq Stock Market or any
stock exchange or other market upon which such Shares are then listed or traded,
and any applicable federal or state securities laws, and the Committee may cause
a legend  or  legends  

                                      -8-

<PAGE>

to be put on any  such  certificates  to  make  appropriate  reference  to  such
restrictions.  The Committee  may require each  Participating  Key Employee,  or
other Person who acquires Shares under the Plan by means of an Award  originally
made to a Participating Key Employee to represent to the Company in writing that
such Participating Key Employee, or other Person is acquiring the Shares without
a view to the distribution thereof.

Section  7. Amendment and  Termination  of the Plan;  Correction of Defects and
            Omissions

         (a)  Amendments to and  Termination of the Plan. The Board of Directors
of the Company may at any time amend, alter,  suspend,  discontinue or terminate
the Plan; provided,  however,  that shareholder approval of any amendment of the
Plan shall also be  obtained  if  otherwise  required  by: (i) the rules  and/or
regulations  promulgated  under Section 16 of the Exchange Act (in order for the
Plan to  remain  qualified  under  Rule  16b-3);  (ii)  the  Code  or any  rules
promulgated  thereunder  (in order to allow for  Incentive  Stock  Options to be
granted under the Plan);  or (iii) the quotation or listing  requirements of the
Nasdaq National Market or any principal  securities  exchange or market on which
the Shares are then traded (in order to maintain the quotation or listing of the
Shares  thereon).  Termination  of the Plan  shall  not  affect  the  rights  of
Participating Key Employees with respect to Awards  previously  granted to them,
and all unexpired Awards shall continue in force and effect after termination of
the Plan  except  as they may  lapse or be  terminated  by their  own  terms and
conditions.

         (b) Correction of Defects, Omissions and Inconsistencies. The Committee
may in its discretion  correct any defect,  supply any omission or reconcile any
inconsistency in any Award or Award Agreement in the manner and to the extent it
shall deem desirable to carry the Plan into effect.

Section 8.       General Provisions

         (a) No Rights to Awards. No Key Employee, Participating Key Employee or
other  Person  shall have any claim to be granted any Award under the Plan,  and
there  is  no  obligation   for   uniformity  of  treatment  of  Key  Employees,
Participating  Key  Employees  or holders or  beneficiaries  of Awards under the
Plan.  The terms and  conditions  of Awards need not be the same with respect to
each Participating Key Employee.

         (b)  Withholding.  No later  than the date as of which an amount  first
becomes  includible  in the gross  income of a  Participating  Key  Employee for
federal  income  tax  purposes  with  respect to any Award  under the Plan,  the
Participating  Key  Employee  shall  pay to the  Company,  or make  arrangements
satisfactory to the Company regarding the payment of, any federal,  state, local
or foreign taxes of any kind required by law to be withheld with respect to such
amount.  Unless otherwise determined by the Committee,  withholding  obligations
arising with respect to Awards to Participating Key Employees under the Plan may
be settled  with Shares  previously  owned by the  Participating  Key  Employee;
provided,  however,  that the  Participating  Key  Employee  may not settle such
obligations  with Shares that are part of, or are received upon exercise of, the
Award that gives rise to the  withholding  requirement.  The  obligations of the
Company under the Plan shall be conditional on such payment or arrangements, and
the Company and any Affiliate  shall,  to the extent  permitted by 

                                      -9-
<PAGE>

law,  have the right to deduct any such taxes from any payment  otherwise due to
the Participating  Key Employee.  The Committee may establish such procedures as
it deems  appropriate for the settling of withholding  obligations  with Shares,
including,  without  limitation,  the establishment of such procedures as may be
necessary to satisfy the requirements of Rule 16b-3.

         (c) No Limit on Other Compensation  Arrangements.  Nothing contained in
the Plan shall prevent the Company or any Affiliate  from adopting or continuing
in effect other or additional compensation  arrangements,  and such arrangements
may be either generally applicable or applicable only in specific cases.

         (d) Rights and Status of  Recipients  of Awards.  The grant of an Award
shall not be  construed as giving a  Participating  Key Employee the right to be
retained in the employ of the Company or any Affiliate.  Further, the Company or
any  Affiliate  may at any  time  dismiss  a  Participating  Key  Employee  from
employment,  free  from any  liability,  or any claim  under  the  Plan,  unless
otherwise  expressly provided in the Plan or in any Award Agreement.  Except for
rights  accorded  under  the Plan and  under  any  applicable  Award  Agreement,
Participating  Key  Employees  shall  have no rights as  holders  of Shares as a
result of the granting of Awards hereunder.

         (e) Unfunded  Status of the Plan.  Unless  otherwise  determined by the
Committee,  the Plan shall be unfunded  and shall not create (or be construed to
create) a trust or a separate  fund or funds.  The Plan shall not  establish any
fiduciary   relationship   between  the  Company  or  the   Committee   and  any
Participating  Key Employee or other Person.  To the extent any Person holds any
right by  virtue  of a grant  under  the  Plan,  such  right  (unless  otherwise
determined by the Committee)  shall be no greater than the right of an unsecured
general creditor of the Company.

         (f)  Governing Law. The validity,  construction  and effect of the Plan
and any  rules and  regulations  relating  to the Plan  shall be  determined  in
accordance  with the  internal  laws of the State of  Wisconsin  and  applicable
federal law.

         (g)  Severability.  If any provision of the Plan or any Award Agreement
or any Award is or becomes or is deemed to be invalid,  illegal or unenforceable
in any jurisdiction, or as to any Person or Award, or would disqualify the Plan,
any  Award  Agreement  or any  Award  under  any law  deemed  applicable  by the
Committee,  such  provision  shall be construed or deemed  amended to conform to
applicable laws, or if it cannot be so construed or deemed amended  without,  in
the determination of the Committee,  materially altering the intent of the Plan,
any Award  Agreement or the Award,  such provision  shall be stricken as to such
jurisdiction,  Person or Award,  and the  remainder of the Plan,  any such Award
Agreement and any such Award shall remain in full force and effect.

                                      -10-

<PAGE>


         (h) No  Fractional  Shares.  No fractional  Shares or other  securities
shall be issued or delivered  pursuant to the Plan,  any Award  Agreement or any
Award,  and the Committee shall determine  (except as otherwise  provided in the
Plan)  whether  cash,  other  securities  or  other  property  shall  be paid or
transferred in lieu of any  fractional  Shares or other  securities,  or whether
such  fractional  Shares or other  securities  or any  rights  thereto  shall be
canceled, terminated or otherwise eliminated.

         (i) Headings. Headings are given to the Sections and subsections of the
Plan solely as a convenience to facilitate reference. Such headings shall not be
deemed in any way material or relevant to the construction or  interpretation of
the Plan or any provision thereof.

Section 9.       Effective Date of the Plan

          The Plan  shall  be  effective  as of  January  30,  1995  subject  to
shareholder approval of the Plan within 12 months following the date of adoption
of the Plan by the Board of  Directors,  and all Awards  granted  under the Plan
prior to the date of shareholder  approval shall be subject to such approval and
the  effective  date of such Award grants shall be deemed to be the date of such
shareholder approval.

Section 10.      Term of the Plan

          No  Award  shall  be  granted  under  the  Plan  following  the  fifth
anniversary of its effective date. However,  unless otherwise expressly provided
in the Plan or in an applicable Award Agreement,  any Award theretofore  granted
may  extend  beyond  such date and,  to the  extent  set forth in the Plan,  the
authority of the Committee to amend,  alter,  adjust,  suspend,  discontinue  or
terminate  any such  Award,  or to waive any  conditions  or  restrictions  with
respect to any such Award,  and the  authority  of the Board of Directors of the
Company to amend the Plan, shall extend beyond such date.

                                      -11-



                           SCHULTZ SAV-O STORES, INC.
                       NONQUALIFIED STOCK OPTION AGREEMENT

          THIS  AGREEMENT,  made and entered  into as of this day of , 199_ (the
"Grant  Date"),  by  and  between  SCHULTZ  SAV-O  STORES,   INC.,  a  Wisconsin
corporation (the "Company"), and (the "Optionee").

                              W I T N E S S E T H :

          WHEREAS,  the terms of the  Schultz  Sav-O  Stores,  Inc.  1995 Equity
Incentive Plan (the "Plan"),  to the extent not stated herein,  are specifically
incorporated  by reference in this Agreement and defined terms used herein which
are not otherwise defined shall have the meaning set forth in the Plan;

          WHEREAS,  the  purpose  of the Plan is to permit  the grant of various
equity-based  incentive  awards,  including  options to  purchase  shares of the
Company's  Common  Stock,  $.05 par value  ("Common  Stock"),  to be  granted to
certain key employees of the Company;

          WHEREAS, the Optionee is now employed by the Company in a key
capacity  and  has  exhibited  judgment,   initiative  and  efforts  which  have
contributed materially to the successful performance of the Company; and

          WHEREAS,  the Company  desires the Optionee to remain in the Company's
employ and wishes to provide  the  Optionee  with the  opportunity  to secure or
increase his stock  ownership in the Company in order to develop even a stronger
incentive to put forth maximum  effort for the  continued  success and growth of
the Company.

          NOW, THEREFORE,  in consideration of the premises and of the covenants
and agreements  herein set forth, the parties hereby mutually covenant and agree
as follows:

          1. Grant of Options.  Subject to the terms and  conditions of the Plan
and this Agreement,  and shareholder  approval of the Plan at the Company's 1995
annual meeting of  shareholders,  the Company grants to the Optionee this option
(the  "Option")  to purchase  from the Company all or any part of the  aggregate
number of ______  shares of Common  Stock (the  "Optioned  Shares"),  subject to
adjustment  as provided in Paragraph 7. This Option is intended to  constitute a
nonqualified  stock option and shall not be treated as an incentive stock option
within the meaning of Section  422A of the  Internal  Revenue  Code of 1986,  as
amended.

          2. Option Price.  The option price to be paid for the Optioned  Shares
shall be $______ per share,  subject to  adjustment  as provided in Paragraph 7.
The per share option price has been  determined  by the  Compensation  and Stock
Option Committee (the "Committee") of the Board of Directors of the Company (the
"Board") to be not less than 100% of the fair market  value of the Common  Stock
on the Grant Date.

<PAGE>

          3. Exercise of Option.

         (a)  Subject  to the terms  and  conditions  of the Plan and  except as
otherwise  provided  in this  Agreement,  this  Option may be  exercised  by the
Optionee while in the employ of the Company,  in whole or in part,  from time to
time or at any time,  beginning  on the  Grant  Date and  ending on the  seventh
anniversary of the Grant Date (the  "Termination  Date") in accordance  with the
following schedule:

                                                   Cumulative Percentage
   Elapsed Number of                                of Optioned Shares
 Years After Grant Date                           Which May be Purchased

Less Than One Year                                             0%
One Year                                                  33-1/3%
Two Years                                                 66-2/3%
Three Years and After                                        100%


         (b) If the Optionee is  discharged  or leaves the employ of the Company
for any reason (other than  termination by the Company for "cause," the death or
disability of the Optionee or the  retirement of the Optionee after reaching the
age of 65),  prior to the  Termination  Date,  this  Option,  to the  extent not
theretofore  exercised but then  permitted to be exercised  under the percentage
limitations of Paragraph  3(a), may be exercised by the Optionee or by his legal
representative  at any time within three months after the date of termination of
employment  upon the tender to the Company in cash or its equivalent of the full
purchase price (and not by the tender of previously  acquired Common Stock), but
in no event later than the Termination Date.

         (c) If the Optionee  dies while he is in the employ of the Company,  or
if his employment is terminated by reason of his  retirement  after reaching the
age of 65 or his disability prior to the Termination  Date, this Option,  to the
extent not theretofore  exercised  (regardless of the percentage  limitations of
Paragraph  3(a)),  may be exercised  in whole or in part as follows:  (i) by the
legal  representative  of the  Optionee at any time within six months  after the
date of the Optionee's death or (ii) by the Optionee or his legal representative
at any  time  within  three  months  after  the  termination  of the  Optionee's
employment by reason of retirement  after  reaching the age of 65 or disability,
but in no event later than the Termination Date in either case.

         (d) If the  Optionee's  employment  is  terminated  by the Company "for
cause,"  this Option to the extent not  theretofore  exercised  shall  terminate
immediately  and  shall  not  be  exercisable   following  such  termination  of
employment.  For purposes of this  Paragraph 3,  termination by the Company "for
cause"  shall mean any  termination  of the  Optionee by reason of any action or
omission on the part of the Optionee  which is deemed  contrary to the interests
of the Company or not in the  interests of the  Company,  as  determined  by the
Board in its sole discretion.

                                       2

<PAGE>

         (e) This Option may be exercised  during the life of the Optionee  only
by the Optionee (or his legal representative as provided in this Paragraph 3).

          4. Manner of Exercise and Payment.  This Option may be exercised  only
by written notice to the Company by the Optionee (or his legal representative as
provided in  Paragraph  3) of the  Optionee's  (or such legal  representative's)
intent to exercise all or part of this Option,  served upon the Secretary of the
Company at its office at Sheboygan, Wisconsin, specifying the number of Optioned
Shares in  respect  to which  this  Option is being  exercised,  accompanied  by
payment  of  the  aggregate  option  price  for  such  Optioned  Shares,  at the
Optionee's  (or such  legal  representative's)  election  (except  as limited in
Paragraph  3): (a) in cash or by  certified  check or bank draft to the order of
the Company; (b) by delivering  previously acquired shares of Common Stock, duly
endorsed in blank or accompanied by stock powers duly endorsed in blank,  valued
at their  fair  market  value  at the  time of  exercise  as  determined  by the
Committee; or (c) by any combination of (a) and (b). For purposes of (b) and (c)
above, the term "previously  acquired shares of Common Stock" shall only include
Common  Stock  owned by the  Optionee  prior to the  exercise of this Option and
shall not include  shares of Common Stock which are being  acquired  pursuant to
the exercise of this Option. Upon receipt of the payment of the aggregate option
price  for all of the  Optioned  Shares  so  purchased,  certificates  for  such
Optioned  Shares shall be issued by or on behalf of the Company to the Optionee.
The Optioned  Shares so acquired,  upon payment in full of the aggregate  option
price,  shall be fully paid and  nonassessable,  except as  provided  by Section
180.0622(2) (b) of the Wisconsin Statutes.

          5.  Transferability;  Limitations.  Subject to the limitations of this
Section 5, this  Option  shall be  transferable,  in whole or in part,  upon the
surrender  of this  Option by the  Optionee  to the  Company for one or more new
Options of like tenor representing,  in the aggregate, the right to purchase the
number of shares of Common Stock purchasable hereunder, each of such new Options
to  represent  the right to purchase  such  number of shares of Common  Stock as
shall be  designated by the Optionee at the time of such  surrender,  subject to
the terms and  conditions  of the Plan and this Option.  This Option may only be
transferred by will or by the laws of descent or distribution,  or to any member
of the Optionee's  "immediate  family," as such term is defined in Rule 16a-1(e)
under the  Securities  Exchange Act of 1934 (the  "Exchange  Act") or to trusts,
partnerships or other entities  established solely for the benefit of members of
the Optionee's  immediate family;  provided,  however,  that (x) there may be no
consideration for any such transfer,  (y) subsequent transfers of any portion of
this  Option must also be in  compliance  with this  Section 5 and (z)  promptly
after making any such  transfer,  the Optionee  shall provide to the Company the
Notice of Transfer of Option attached as Exhibit 1 hereto.  In the event of such
a permitted transfer of this Option, the transferee shall have all of the rights
of the Optionee under the Plan and this Option,  as if the Optionee had retained
this  Option.  The terms of this  Option  shall be  binding  upon the  permitted
transferees, executors, administrators, heirs and successors of the Optionee.

                                       3

<PAGE>

          6. Tax Withholding.

         (a) The Company may require as a condition precedent to the issuance or
transfer  of any shares of Common  Stock upon  exercise  of this Option that the
Optionee pay to the Company,  upon its demand,  or otherwise  make  arrangements
satisfactory  to the Company for payment of, such amount as may be  requested by
the  Company  for the  purpose  of  satisfying  the  Company's  tax  withholding
requirement.  If the amount so requested is not so paid or if such  arrangements
are not made,  the Company may refuse to issue or transfer any  Optioned  Shares
upon exercise of this Option.

         (b) The  Optionee  shall be  permitted  to satisfy  the  Company's  tax
withholding  requirements by delivering  shares of previously owned Common Stock
having a fair market value (as  determined by the  Committee) on the date income
is recognized by the Optionee (the "Tax Date")  pursuant to the exercise of this
Option equal to the minimum  amount  required to be  withheld.  If the number of
shares of Common  Stock  determined  pursuant to the  preceding  sentence  shall
include a fractional  share,  the number of shares delivered shall be reduced to
the next lower whole number and the Optionee  shall  deliver to the Company cash
in lieu of such fractional  share, in an amount equal to the Common Stock's then
fair market value as determined by the Committee, or otherwise make arrangements
satisfactory to the Company for payment of such amount

          7.  Adjustment to Optioned  Shares and Option Price. In the event of a
capital adjustment  resulting from a stock dividend (other than a stock dividend
in lieu of an ordinary cash dividend),  stock split,  reorganization,  spin-off,
split-up or distribution of assets to  shareholders,  recapitalization,  merger,
consolidation,  combination  or  exchange  of shares or the like,  the  Optioned
Shares and the per share  option price (but not the  aggregate  option price for
all Optioned Shares,  as adjusted) shall be adjusted in a manner consistent with
such capital adjustment and in accordance with the Plan; provided, however, that
no such adjustment shall require the Company to issue any fractional  shares and
the adjustment shall be limited accordingly as determined by the Committee.  The
determination of the Committee as to any adjustment shall be final.

          8.  Transfer  Restrictions.  The Optioned  Shares to be acquired  upon
exercise of this  Option may not be sold or offered for sale except  pursuant to
an effective registration statement under the Securities Act of 1933, as amended
("Act"),  or in a  transaction  which,  in the opinion of legal  counsel for the
Company, is exempt from the registration provisions of the Act.

          9.  Status of  Optionee.  The  Optionee  shall  not be deemed  for any
purposes to be a shareholder  of the Company with respect to any of the Optioned
Shares  except to the extent that this  Option  shall have been  exercised,  the
aggregate  option price for the Optioned Shares  purchased shall have been fully
paid and a stock  certificate  shall  have  been  issued  by or on behalf of the
Company therefor.

          10. Employment.  It is fully understood that nothing contained in this
Agreement  or the Plan shall be deemed to confer upon the  Optionee any right to
continue  in the employ of 

                                       4

<PAGE>

the  Company,  nor to  interfere  in any way with the  right of the  Company  to
terminate the employment of the Optionee at any time.

          11.  Interpretation  by  Committee.  As a condition of the granting of
this Option,  the Optionee  agrees,  for himself and his legal  representatives,
that  the  Plan  and  this   Agreement   shall  be  subject   to   discretionary
interpretation by the Committee and that any  interpretation by the Committee of
the terms of the Plan and this Agreement shall be final,  binding and conclusive
on the  Optionee  and his legal  representatives  in all  respects and shall not
subject to challenge or dispute by the Optionee or his legal representatives.

          12. Change in Control.

         (a)  Notwithstanding any other provision of this Agreement  (including,
without limitation,  Paragraph 3) upon the occurrence of a Change in Control (as
hereinafter   defined)  this  Option,   to  the  extent  then   outstanding  and
unexercised,  shall become immediately  exercisable in full for the remainder of
its term,  but prior to the  Termination  Date,  and the Optionee shall have the
right for a period of 30 days  following  the Change in  Control to require  the
Company to purchase this Option for cash at the aggregate Acceleration Price (as
hereinafter  defined)  for all  Optioned  Shares then  subject to issuance  upon
exercise of this Option; provided,  however, that, if then required by the rules
under Section 16 of the Securities Exchange Act of 1934, as amended ("Section 16
Rules"),  the Optionee  shall have the right to exercise  this Option or require
the  Company to  purchase  this  Option  only if at least six months has elapsed
between the Grant Date and the Change in Control date.

         (b) The "Acceleration  Price" shall be the excess of the highest of the
following  over the option price per share set forth in Paragraph 2 (as the same
may be  adjusted  from time to time  pursuant to  Paragraph  7) on the Change in
Control date:

              (i) the  highest  reported  ask  price  of the  Common  Stock,  as
reported on NASDAQ or the principal securities exchange or market upon which the
Common  Stock is then  listed or  traded,  on or within the 60 days prior to and
including the Change in Control date;

              (ii)  the  highest  purchase  or sale  price of the  Common  Stock
reported  in a Schedule  13D or an  amendment  thereto as paid or received on or
within the 60 days prior to and including the Change in Control date;

              (iii)  the  highest  tender  offer  price paid or offered  for the
Common  Stock on or within  the 60 days  prior to and  including  the  Change in
Control date; and

              (iv) the highest cash merger or similar  price paid or offered for
the Common Stock on or within the 60 days prior to and  including  the Change of
Control date.

         (c) A "Change in Control" (and the Change in Control date) shall be the
occurrence of any one of the  following  events  (certain  defined terms used in
this Paragraph 12(c) are defined in Paragraph 12(d)):

                                       5

<PAGE>
              (i) the first day of receipt by the Company of a Schedule 13D, any
amendment thereto or notice of a public announcement  confirming that any Person
(other than any employee benefit plan of the Company or of any subsidiary of the
Company or any Person organized,  appointed or established pursuant to the terms
of any such benefit  plan or any Person who is a key  employee of the  Company),
together with his Affiliates or Associates,  is or becomes the Beneficial  Owner
of  securities  representing  at least 20% of the  combined  voting power of the
Company;

              (ii)  the  first day on which  two or more of the  members  of the
Board are not Continuing Directors;

              (iii) the day on which the shareholders of the Company approve (A)
any business  combination,  consolidation  or merger of the Company in which the
Company is not the  continuing  or  surviving  corporation  or pursuant to which
shares of the Common Stock would be  converted  into cash,  securities  or other
property,  other than a merger of the Company in which the holders of the Common
Stock immediately prior to the merger have the same  proportionate  ownership of
common stock of the surviving  corporation  immediately after the merger, or (B)
any sale,  lease,  exchange or other transfer (in one transaction or a series of
related  transactions)  of all,  or  substantially  all,  of the  assets  of the
Company; or

              (iv) the day on which the  shareholders of the Company approve any
plan or proposal for the liquidation or dissolution of the Company.

          d. For purposes of this Paragraph 12:

              (i) a  "Person"  shall  mean any  individual,  firm,  corporation,
partnership, trust or other entity.

              (ii)   "Affiliate"  and  "Associate"  shall  have  the  respective
meanings ascribed to such terms in Rule 12b-2 under the Securities  Exchange Act
of 1934, as amended.

              (iii) a Person shall be a  "Beneficial  Owner" of  securities  (A)
which such Person beneficially owns,  directly or indirectly,  or (B) which such
Person has the right to acquire  (whether such right is exercisable  immediately
or only with the passage of time)  pursuant  to any  agreement,  arrangement  or
understanding  (whether or not in writing)  or upon the  exercise of  conversion
rights, exchange rights, rights, warrants,  options or otherwise,  other than if
such  Person  acquires  or has  the  right  to  acquire  such  securities  as an
underwriter,  broker,  dealer or selling  group  member in  connection  with the
public or private distribution of such securities pursuant to an underwriting or
similar agreement with the Company.

              (iv) "Continuing  Directors" means any member of the Board who was
a member of the Board on December  20, 1994,  and any  successor of a Continuing
Director who is recommended  or elected to succeed the Continuing  Director by a
majority of the remaining Continuing Directors.

                                       6

<PAGE>


          13. Modification.  At any time and from time to time the Committee may
direct execution of an instrument  providing for the modification,  extension or
renewal of this Option; provided, however, that no such modification,  extension
or renewal shall (a) confer on the Optionee any right or benefit which could not
be  conferred on him by the grant of a new option under the Plan at such time or
(b) alter,  impair or  adversely  affect  this Option or  Agreement  without the
written consent of the Optionee.

          IN WITNESS  WHEREOF,  the  Company  has caused  this  Agreement  to be
executed by its duly  authorized  officer and the Optionee has hereunto  affixed
his signature as of the day and year first above written.

                                              SCHULTZ SAV-O STORES, INC.



                                              By:  ___________________________
                                              Title:__________________________



                                              -------------------------------
                                              ___________________, Optionee

                                       7

<PAGE>



                                                                       Exhibit 1
                           SCHULTZ SAV-O STORES, INC.
                       NOTICE OF TRANSFER OF STOCK OPTION

          This Notice is intended to (i) inform Schultz Sav-O Stores,  Inc. (the
"Company"), that ________________ ( the "Optionee") has transferred and assigned
to the  transferee  named below (the  "Transferee"),  a member of the Optionee's
"immediate  family," as such term is defined in Rule 16a-1(e) of the  Securities
Exchange Act of 1934, or a trust, partnership or other entity established solely
for the  benefit of  members  of the  Optionee's  immediate  family,  all of the
Optionee's right,  title and interest in and to a nonqualified  stock option (or
portion thereof described below) to purchase  ___________ shares of common stock
of the  Company  at a price of  $_____  per  share,  originally  granted  to the
Optionee   pursuant  to  the   Nonqualified   Stock  Option   Agreement,   dated
_____________, 19__, issued by the Company to the undersigned (the "Option") and
(ii) request the Company to issue a new Option in the name of the Transferee. No
consideration  has been or will be received by the Optionee in  connection  with
this transfer.

          The Option has been validly  transferred  and assigned by the Optionee
to the following:


- -------------------                        -------------------------------------
Name of Transferee                         Street Address, City, State, Zip Code


- -------------------------------------------------
If entire Option has not been transferred, number
of shares underlying the portion transferred


- ---------------------------------                             ------------------
Signature of Optionee                                           Date of Transfer


- -----------------------                                        -----------------
Signature of Transferee                                        Name

          By executing this Notice,  the Transferee hereby agrees to comply with
and be subject to the terms and conditions of the Option.

          Receipt  of  this  Notice  is  hereby  acknowledged  this  ___  day of
_________, 19__.

                                            SCHULTZ SAV-O STORES, INC.

                                            By
                                                Name:
                                                Title:


                                                              As Amended Through
                                                               October 15,  1998

                           SCHULTZ SAV-O STORES, INC.
                          OFFICER ANNUAL INCENTIVE PLAN

1.        Purpose

          The purpose of the Schultz Sav-O Stores, Inc. Officer Annual Incentive
Plan ("Plan") is to (a) reward  Participants on an individual and team basis for
the achievement of corporate  financial goals and objectives  which increase the
economic value of the Company for the benefit of all  shareholders;  (b) provide
competitive  levels of  compensation  to its  executive  officers  to enable the
Company to attract and retain highly qualified and talented  individuals who are
able to exert a significant  impact on the economic value of the Company for the
benefit of all  shareholders;  (c)  encourage  teamwork and  cooperation  in the
achievement  of corporate  financial  goals and  objectives;  and (d)  recognize
differences in the performance of individual Participants.

2.        Plan Administration

          The  Compensation and Stock Option Committee of the Board of Directors
(the "Committee")  shall have full power,  authority and  responsibility for the
design,  construction,  administration  and  interpretation  of  the  Plan.  The
Committee  may from time to time or at any time make  such  decisions  and adopt
such rules and  regulations  for the design,  construction,  administration  and
interpretation  of the Plan as it deems  appropriate.  Any such decision made by
the Committee shall be final,  conclusive and binding upon all  Participants and
any person  claiming  under or through  them.  A majority  of the members of the
Committee shall constitute a quorum.  All  determinations of the Committee shall
be made by at least a  majority  of a  quorum.  Any  decision  or  determination
reduced to writing  and signed by all of the members of the  Committee  shall be
fully as  effective  as if it had been made by a unanimous  vote at a meeting of
the Committee duly called and held.

3.       Definitions

          3.1       "Base  Salary"  means the dollar  amount of a  Participant's
                    annual base  salary  actually  earned  during the Plan Year,
                    without  adjustment  for bonuses  (hereunder or  otherwise),
                    salary deferrals,  value of benefits,  stock option or other
                    equity-based  incentive  award grants or exercises,  imputed
                    income,  special payments,  amounts contributed to or earned
                    under the Company's Retirement Savings Plan or its Executive
                    Benefits  Restoration  Plan or  similar  existing  or future
                    plans.

          3.2       "Base Salary  Percentage" means the percentage arrived at by
                    dividing a  Participant's  Base Salary for a specified  Plan
                    Year by the aggregate Base Salaries of all  Participants for
                    the same Plan Year.

<PAGE>


          3.3       "Bonus Amount" means a Participant's  annual aggregate bonus
                    amount  which  is  calculated  in the  manner  set  forth in
                    Section 5.1.

          3.4       "Bonus Pool" means the dollar  amount of the cash award pool
                    established for the specified Plan Year for the distribution
                    of  Bonus  Awards  to  Participants   for  such  Plan  Year,
                    calculated as follows:

                    Bonus Pool = 10% of the dollar  amount of the  Current  Year
                    EVA + 5% of  the  dollar  amount  of the  Incremental  EVA +
                    $25,000 for each percentage  point increase,  if any, in net
                    sales of the  Company for the  specified  Plan Year over net
                    sales of the  Company in the  preceding  Plan Year,  each as
                    reflected in the Company's audited financial  statements for
                    such Plan Years,  subject to adjustment as determined by the
                    Board  to  take  into  account  extraordinary,   unusual  or
                    nonrecurring   events  or  circumstances   (other  than  the
                    acquisition of other supermarkets or businesses).

          3.5       "Company  Performance Bonus Pool" shall be equal to one-half
                    of the Bonus Pool for the specified Plan Year.

          3.6       "Current  Year  EVA"  means  the EVA as  calculated  for the
                    specified Plan Year.

          3.7       "Economic Value Added" or "EVA" means the NOPAT that remains
                    after  subtracting  the  product  of the  Threshold  Rate of
                    Return  multiplied by the  Investment  Amount,  expressed as
                    follows:

                    EVA = NOPAT C [Threshold Rate of Return x Investment Amount]

                    EVA may be positive or negative.

          3.8       "Incremental  EVA" means the Current  Year EVA minus the EVA
                    for  the  prior  Plan  Year.  For  purposes  of  calculating
                    Incremental EVA for the 1995 Plan Year, the EVA for 1994 was
                    $1,128,000. Incremental EVA may not be negative.

          3.9       "Individual  Performance  Bonus"  shall have the meaning set
                    forth in Section 5.1.

          3.10      "Individual  Performance  Bonus  Pool"  shall  be  equal  to
                    one-half of the Bonus Pool for the specified Plan Year.

          3.11      "Individual  Performance  Factor" shall have the meaning set
                    forth in Section 5.2.

                                      -2-

<PAGE>

          3.12      "Investment Amount" means the dollar amount of the Company's
                    average  investment for the Plan Year,  calculated by adding
                    the   investment   reflected  on  the  Company's   financial
                    statements  as of the end of each fiscal  quarter,  and then
                    dividing by four, where investment is determined as follows:

                    Investment = indebtedness for borrowed money + shareholders'
                    investment + obligations under capital leases

          3.13      "NOPAT" means the Company's net earnings  after tax (without
                    reduction for any Bonus Amounts or Bonus Pool accrued,  paid
                    or payable under the Plan),  plus interest expense after tax
                    for the Plan Year, all as reflected in the Company's audited
                    financial statements for the Plan Year.

          3.14      "Participant"  means an  eligible  executive  officer of the
                    Company   under   Section  4.1  who  has  been  selected  to
                    participate  in the  Plan  for the  Plan  Year  pursuant  to
                    Section 4.2.

          3.15      "Plan Year" means the one-year  period  coincident  with the
                    Company's applicable fiscal year.

          3.16      "Threshold  Rate of Return"  shall be the target  percentage
                    rate of return on the  Investment  Amount for the  specified
                    Plan Year  established  by the Committee at the beginning of
                    each Plan Year based on the Company's  weighted average cost
                    of capital.  For the 1995 Plan Year,  the Threshold  Rate of
                    Return has been established by the Committee as 9.1%.

4.       Eligibility

          4.1       Eligible  Executive  Officers.  In  general,  all  executive
                    officers of the Company (which generally shall include those
                    Company  officers  listed  as such in the  Company's  annual
                    report to shareholders) at the beginning of a Plan Year will
                    be  eligible  for   participation  in  the  Plan.   However,
                    nomination  of an executive  officer by the Chief  Executive
                    Officer and approval by the  Committee  will be required for
                    actual participation.

          4.2       Nomination and Approval. Each Plan Year, the Company's Chief
                    Executive Officer will nominate eligible  executive officers
                    to  participate in the Plan for the specified Plan Year. The
                    Committee  will  have the  final  authority  to  select  the
                    Participants  for such  Plan Year  from  among the  eligible
                    executive   officers   nominated  by  the  Company's   Chief
                    Executive  Officer.  Selection normally will take place, and
                    will  be  communicated  to  each  Participant,  prior  to or
                    shortly after the beginning of the specified Plan Year.

5.       Bonus Amounts; Individual Performance Factors

          5.1       Calculation  of  Bonus  Amounts.  Each  Participant's  Bonus
                    Amount  for a  specified  Plan  Year  will be  equal  to his
                    pro-rata portion of the Company  Performance Bonus Pool plus
                    his  Individual  Performance  Bonus.  For any 

                                      -3-
<PAGE>

                    specified Plan Year, a Participant's pro-rata portion of the
                    Company Performance Bonus Pool shall be equal to the product
                    of the Participant's  Base Salary  Percentage  multiplied by
                    the  Company   Performance  Bonus  Pool.  The  Participant's
                    Individual  Performance  Bonus shall be equal to the product
                    of the Participant's  Base Salary  Percentage  multiplied by
                    the  Individual  Performance  Bonus Pool  multiplied  by his
                    Individual Performance Factor;  provided,  however, that the
                    aggregate    Individual    Performance   Bonuses   for   all
                    Participants  for a  specified  Plan Year may not exceed the
                    Individual Performance Bonus Pool for such Plan Year. If the
                    aggregate    Individual    Performance   Bonuses   for   all
                    Participants  for a  specified  Plan Year  would  exceed the
                    Individual  Performance  Bonus Pool for such Plan Year, then
                    the   Committee   in  its   discretion   shall   adjust  the
                    Participants'  Individual  Performance  Bonuses so that such
                    aggregate Individual Performance Bonuses will not exceed the
                    Individual Performance Bonus Pool for such Plan Year.

          5.2       Individual    Performance    Factor    Calculation.     Each
                    Participant's  Individual Performance Factor for a Plan Year
                    will  be  based  on  the  Participant's   accomplishment  of
                    individual  and/or  group  financial  and/or  other goals or
                    objectives  established  by the  Company's  Chief  Executive
                    Officer, with the approval and ratification of the Committee
                    (or as determined solely by the Committee in the case of the
                    Company's Chief Executive  Officer),  as of the beginning of
                    the  specified  Plan  Year.  Whenever  possible,  individual
                    performance  will be evaluated  according to quantifiable or
                    objective  benchmarks  of  success  and  the  level  of  the
                    Participant's  relative  achievement  of  such  quantifiable
                    benchmarks.  An achievement percentage continuum that ranges
                    from  achieving  0% to  150% of the  quantifiable  benchmark
                    opportunity  will  be  established  and  the   Participant's
                    relative   level  of   achievement   of  such   quantifiable
                    benchmarks  will  be  enumerated  accordingly  from 0 to 1.5
                    based on such  continuum.  After the end of a Plan Year, the
                    Company's  Chief  Executive  Officer,  with the approval and
                    ratification of the Committee (or solely by the Committee in
                    the case of the Company's  Chief  Executive  Officer),  will
                    evaluate  and rate the  Participant's  performance  over the
                    Plan Year and the relative  contribution  of the Participant
                    to the achievement of the previously  established individual
                    or  group   financial   or  other   performance   goals  and
                    objectives,   and  this   evaluation   will  result  in  the
                    Participant's Individual Performance Factor being determined
                    according to the following schedule:

                              Performance                  Individual
                           Individual Rating           Performance Factor
                             Very Good 1.5                    1.5
                                  Good                        1.0
                              Satisfactory                    0.5
                                Marginal                      0.0



                                      -4-

<PAGE>

6.       Change in Status During the Plan Year

          6.1       New Hire or Promotion

                    An executive officer who is newly hired or promoted during a
                    specified Plan Year to an executive  officer position which,
                    if held by the  Participant  at the  beginning  of the  Plan
                    Year,  would have  otherwise  allowed the  Participant to be
                    eligible for participation in the Plan will generally not be
                    eligible  to  receive a Bonus  Amount  for such  Plan  Year;
                    provided,   however,  that  the  Company's  Chief  Executive
                    Officer, with the approval and ratification of the Committee
                    (or  solely by the  Committee  in the case of the  Company's
                    Chief  Executive  Officer)  may waive this  policy and allow
                    such  executive  officer to receive a pro rata Bonus  Amount
                    for such Plan Year based on the  percentage of the Plan Year
                    the   executive   officer  was  employed  in  such  eligible
                    executive  officer position  (determined based on the actual
                    number  of full  months  of  employment  in  such  executive
                    officer  position  during the Plan Year  divided by 12). Any
                    such  waiver of this  policy  will take  into  account  such
                    factors  as the  executive  officer's  contributions  to the
                    Company's  achievement  of  corporate  financial  goals  and
                    objectives  in  such  executive  officer  position  and  the
                    portion of the Plan Year the  individual  actually  spent in
                    such executive officer position.

          6.2       Death, Disability or Retirement

                    If a  Participant's  employment  as an effective  officer is
                    terminated during a Plan Year by reason of death, disability
                    or normal or early  retirement,  the  Participant (or his or
                    her heirs or personal  representatives in the case of death)
                    will  receive  a pro rata  Bonus  Amount  for such Plan Year
                    based on the percentage of the Plan Year the Participant was
                    employed in such  position  (determined  based on the actual
                    number of full  months  of  employment  of such  Participant
                    during the Plan Year divided by 12).

          6.3       Termination for any Other Reason

                    If a  Participant's  employment is terminated  during a Plan
                    Year  for  any  reason  other  than  death,   disability  or
                    retirement,  such Participant will generally not be eligible
                    to  receive a Bonus  Amount  for such Plan  Year;  provided,
                    however,  that the Company's Chief Executive  Officer,  with
                    the approval and  ratification  of the  Committee (or solely
                    the Committee in the case of the Company's  Chief  Executive
                    Officer) may waive this policy and allow such Participant to
                    receive a pro-rata  Bonus Amount for such Plan Year based on
                    the  percentage of the Plan Year the  executive  officer was
                    employed  in  such  eligible   executive   officer  position
                    (determined  based on the  actual  number of full  months of
                    employment in such  executive  officer  position  during the
                    Plan Year divided by 12).


                                      -5-

<PAGE>

7.       Administrative Provisions


          7.1       Amendments  and   Terminations.   The  Company's   Board  of
                    Directors  shall have the right to modify or amend this Plan
                    in whole or in part  from  time to time or at any  time,  or
                    suspend it or terminate it entirely; provided, however, that
                    no such modification,  amendment,  suspension or termination
                    may,  without the consent of any affected  Participants  (or
                    beneficiaries  of such  Participants in the event of death),
                    reduce   the   rights   of   any   such   Participants   (or
                    beneficiaries,  as applicable) to a payment or  distribution
                    of a Bonus Amount  already  determined and earned under Plan
                    terms in effect prior to such change.  A  Participant  shall
                    not be deemed to have  earned or have any right to any Bonus
                    Amount  for a Plan Year until  completion  of that Plan Year
                    and the determination of Bonus Amounts for such Plan Year by
                    the Company's Chief Executive Officer and/or the Committee.

          7.2       Effect of Award on Other Employee Benefits. By acceptance of
                    a Bonus  Amount,  each  Participant  agrees  that such Bonus
                    Amount is special  additional  compensation and that it will
                    not  affect  adversely  any other  employee  benefit  (e.g.,
                    Retirement  Savings  Plan,  Executive  Benefits  Restoration
                    Plan,  life  insurance,  etc.),  in  which  the  Participant
                    participates or to which he is entitled,  except as provided
                    in Section 7.4 below. The existence of the Plan or the grant
                    of any  Bonus  Amounts  hereunder  shall  not  restrict  the
                    ability  of the  Committee  or the  Board to grant any other
                    discretionary  bonuses to any executive officers,  employees
                    or others outside of the Plan.

          7.3       Retirement  Programs;  Severance  Agreements.  Bonus Amounts
                    paid under this Plan shall be included in the  Participant's
                    compensation  for  purposes  of  the  Company's   Retirement
                    Savings Plan, Executive Benefits Restoration Plan, any other
                    qualified  employee  benefit  plan  and any  applicable  key
                    executive   employment  and  severance  agreement  with  the
                    Company.

          7.4       No  Right  to  Continued   Employment  or  Additional  Bonus
                    Amounts.  A Participant's  eligibility for or actual receipt
                    of a Bonus Amount in any specified  Plan Year shall not give
                    the Participant  any right to continued  employment with the
                    Company, and the right and power to dismiss or terminate the
                    employment  of the  Participant  for any  reason  whatsoever
                    (other  than  as  otherwise   specified  in  any  applicable
                    contract  of  employment  between  the  Participant  and the
                    Company)  is  specifically   reserved  to  the  Company.  In
                    addition,  the selection of an eligible executive officer as
                    a  Participant  in the  Plan  for any Plan  Year  shall  not
                    require or infer the  inclusion  or selection of such person
                    as a Participant  for any  subsequent  Plan Year or, if such
                    person is  subsequently  so included or selected,  shall not
                    require  that  the  same  Bonus   Amount   provided  to  the
                    Participant  under  the Plan  for an  earlier  Plan  Year be
                    provided to such Participant for the subsequent Plan Year.

                                      -6-

<PAGE>

          7.5       Adjustments to Performance Goals. When a performance goal or
                    objective  is  based  on  Economic   Value  Added  or  other
                    quantifiable  financial or  accounting  measures,  it may be
                    appropriate  to exclude  certain  items in order to properly
                    measure  performance.  The Committee in its discretion  will
                    decide  those items that shall be  considered  in  adjusting
                    actual results. For example, some types of items that may be
                    considered for exclusion are:

                    a.        Extraordinary  Items.  Any gains or  losses  which
                              will be treated as  extraordinary in the Company's
                              financial   statements  under  generally  accepted
                              accounting principles.

                    b.        Unanticipated   Nonrecurring  Non-Ordinary  Course
                              Items.  Unanticipated,  nonrecurring,  nonordinary
                              course items such as:

                              (i)       Gains  or   losses   from  the  sale  or
                                        disposal of real estate or property.

                              (ii)      Gains     resulting    from    insurance
                                        recoveries  when  such  gains  relate to
                                        claims filed in prior years.

                              (iii)     Losses     resulting     from    natural
                                        catastrophes,  when  the  cause  of  the
                                        catastrophe is beyond the control of the
                                        Company  and did  not  result  from  any
                                        failure or  negligence  on the Company's
                                        part.

                              (iv)      Changes  in   accounting   policies   or
                                        practices.

     7.6  Payment of Bonus Amounts. The Bonus Amounts payable for a Plan Year as
          determined by the Chief  Executive  Officer and/or  Committee shall be
          distributed  by the Company as soon as  practicable  after the date of
          the first public release of the Company's  complete audited  financial
          statements for such Plan Year.

8.       Miscellaneous

     8.1  Indemnification. Each person who is or who shall have been a member of
          the  Committee or of the Company's  Board of  Directors,  shall not be
          liable for, and shall be indemnified  and held harmless by the Company
          against  and  from,  any and all  loss,  cost,  liability  or  expense
          (including attorneys' fees and disbursements) that may be imposed upon
          or incurred by him or her in connection with any claim,  action,  suit
          or  proceeding  to  which he or she may be a party  by  reason  of any
          action  taken or failure  to act under or  pursuant  to the Plan.  The
          foregoing right of indemnification shall not be exclusive of any other
          rights of indemnification, advancement of expenses or reimbursement to
          which such  persons may be entitled  under the  Company's  Articles of
          Incorporation, By-Laws, Indemnity Agreements, as a matter of law under
          the Wisconsin

                                      -7-

<PAGE>

          Business  Corporation  Law,  under  applicable  insurance  policies or
          otherwise,  or any other power or authority  that the Company may have
          to indemnify or reimburse them or hold them harmless.

          8.2  Expenses of the Plan.  The  expenses of  administering  this Plan
               shall be borne by the Company.

          8.3  Withholding  Taxes.  The  Company  shall  deduct  from all  Bonus
               Amounts paid or payable under the Plan any federal or state taxes
               required by law to be withheld with respect to such payments.

          8.4  Non-Transferrable  Benefits.  Bonus  Amounts  (or  any  interests
               therein)   paid  or  payable  under  the  Plan  are  personal  to
               Participants and are  non-transferrable and non-assignable during
               the life of a Participant.

          8.5  Unsecured Rights. The right of any Participant to receive a Bonus
               Amount  under the Plan when  determined  and  earned  shall be an
               unsecured claim against the general assets of the Company and the
               Participant  shall  have no rights  in or  against  any  specific
               assets of the Company as a result of participation hereunder.

          8.6  Powers of Company Not  Affected.  The existence of the Plan shall
               not  affect  in any way the  right or power of the  Company,  the
               Board of Directors or its  shareholders  to make or authorize any
               or all adjustments,  recapitalization,  reorganizations  or other
               changes in the Company's  capital  structure or its business,  or
               any merger or  consolidation  of the Company,  or  dissolution or
               liquidation of the Company, or any sale or transfer of all or any
               part of its  assets or  business  or any other  corporate  act or
               proceeding, whether of a similar character or otherwise.

          8.7  Governing  Law. This Plan shall be construed in  accordance  with
               and governed by the laws of the State of Wisconsin.

          8.8  Effective  Date.  The  effective  date of the Plan is  January 1,
               1995.

                                      -8-






                                               Name of Optionee: ______________

                                            Date of Amendment: __________, 1998

           GLOBAL AMENDMENT TO NONQUALIFIED STOCK OPTION AGREEMENT(S)

          THIS GLOBAL AMENDMENT TO NONQUALIFIED STOCK OPTION  AGREEMENT(S) (this
"Amendment")  is entered  into as of the date set forth  above,  by and  between
Schultz Sav-O Stores,  Inc. (the  "Company")  and the optionee  named above (the
"Optionee").

          WHEREAS,  the Company and the  Optionee  have entered into one or more
Nonqualified Stock Option  Agreement(s) (the  "Agreements")  under the Company's
1990 Stock Option Agreement and/or the Company's 1995 Equity Incentive Plan;

          WHEREAS,  the  Company and the  Optionee  desire to amend the terms of
each of the Agreements;

          NOW THEREFORE, the parties hereto agree as follows:

          A. Each of the  Agreements is hereby amended so that Section 5 of each
of the Agreements reads in its entirety as follows:

             5. Transferability; Limitations. Subject to the limitations of this
Section 5, this  Option  shall be  transferable,  in whole or in part,  upon the
surrender  of this  Option by the  Optionee  to the  Company for one or more new
Options of like tenor representing,  in the aggregate, the right to purchase the
number of shares of Common Stock purchasable hereunder, each of such new Options
to  represent  the right to purchase  such  number of shares of Common  Stock as
shall be  designated by the Optionee at the time of such  surrender,  subject to
the terms and  conditions  of the Plan and this Option.  This Option may only be
transferred by will or by the laws of descent or distribution,  or to any member
of the Optionee's  "immediate  family," as such term is defined in Rule 16a-1(e)
under the  Securities  Exchange Act of 1934 (the  "Exchange  Act") or to trusts,
partnerships or other entities  established solely for the benefit of members of
the Optionee's  immediate family;  provided,  however,  that (x) there may be no
consideration for any such transfer,  (y) subsequent transfers of any portion of
this  Option must also be in  compliance  with this  Section 5 and (z)  promptly
after making any such  transfer,  the Optionee  shall provide to the Company the
Notice of Transfer of Option attached as Exhibit 1 hereto.  In the event of such
a permitted transfer of this Option, the transferee shall have all of the rights
of the Optionee under the Plan and this Option,  as if the Optionee had retained
this  Option.  The terms of this  Option  shall be  binding  upon the  permitted
transferees, executors, administrators, heirs and successors of the Optionee.

          B. An Exhibit 1, attached to this Amendment, is hereby made an exhibit
to and a part of the Agreements.

          IN WITNESS  WHEREOF,  each of the  undersigned  has duly executed this
Amendment as of the date first set forth above.

                  SCHULTZ SAV-O STORES, INC.                OPTIONEE

                  By: ____________________________          ____________________
                           Name:
                           Title:


<PAGE>


                                                                       Exhibit 1

                           SCHULTZ SAV-O STORES, INC.
                       NOTICE OF TRANSFER OF STOCK OPTION

          This Notice is intended to (i) inform Schultz Sav-O Stores,  Inc. (the
"Company"), that ________________ ( the "Optionee") has transferred and assigned
to the  transferee  named below (the  "Transferee"),  a member of the Optionee's
"immediate  family," as such term is defined in Rule 16a-1(e) of the  Securities
Exchange Act of 1934, or a trust, partnership or other entity established solely
for the  benefit of  members  of the  Optionee's  immediate  family,  all of the
Optionee's right,  title and interest in and to a nonqualified  stock option (or
portion thereof described below) to purchase  ___________ shares of common stock
of the  Company  at a price of  $_____  per  share,  originally  granted  to the
Optionee   pursuant  to  the   Nonqualified   Stock  Option   Agreement,   dated
_____________, 19__, issued by the Company to the undersigned (the "Option") and
(ii) request the Company to issue a new Option in the name of the Transferee. No
consideration  has been or will be received by the Optionee in  connection  with
this transfer.

          The Option has been validly  transferred  and assigned by the Optionee
to the following:



- --------------------------                 -------------------------------------
Name of Transferee                         Street Address, City, State, Zip Code


- -------------------------------------------------
If entire Option has not been transferred, number
of shares underlying the portion transferred


- ---------------------------------                    ------------------
Signature of Optionee                                 Date of Transfer



- ---------------------------------                    ---------------------------
Signature of Transferee                              Name

          By executing this Notice,  the Transferee hereby agrees to comply with
and be subject to the terms and conditions of the Option.

          Receipt  of  this  Notice  is  hereby  acknowledged  this  ___  day of
_________, 19__.

                                             SCHULTZ SAV-O STORES, INC.

                                                 By____________________________
                                                     Name: ____________________
                                                     Title:____________________


<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
     The schedule contains summary financial information extracted from the 
     consolidated financial statements of Schultz Sav-O Stores, Inc. as of
     and for the nine months ended October 10, 1998 and is qualified in its 
     entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER>                                   1
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                              JAN-02-1999
<PERIOD-START>                                 JAN-04-1998
<PERIOD-END>                                   OCT-10-1998
<CASH>                                          30,828,000
<SECURITIES>                                             0
<RECEIVABLES>                                    9,309,000 <F1>
<ALLOWANCES>                                             0 <F1>
<INVENTORY>                                     20,996,000
<CURRENT-ASSETS>                                67,896,000
<PP&E>                                          58,818,000
<DEPRECIATION>                                  37,136,000
<TOTAL-ASSETS>                                 102,582,000
<CURRENT-LIABILITIES>                           37,158,000
<BONDS>                                          3,078,000
                                    0
                                              0
<COMMON>                                           438,000
<OTHER-SE>                                      50,428,000
<TOTAL-LIABILITY-AND-EQUITY>                   102,582,000
<SALES>                                        368,760,000
<TOTAL-REVENUES>                               368,760,000
<CGS>                                          309,156,000
<TOTAL-COSTS>                                            0 <F2>
<OTHER-EXPENSES>                                50,564,000 <F2>
<LOSS-PROVISION>                                         0 <F2>
<INTEREST-EXPENSE>                                 634,000
<INCOME-PRETAX>                                  9,362,000
<INCOME-TAX>                                     3,632,000
<INCOME-CONTINUING>                              5,730,000
<DISCONTINUED>                                           0
<EXTRAORDINARY>                                          0
<CHANGES>                                                0
<NET-INCOME>                                     5,730,000
<EPS-PRIMARY>                                         0.84
<EPS-DILUTED>                                         0.82
<FN>
<F1> Net of "Allowances for doubtful accounts".
<F2> Amounts included in "Othercosts and expenses".
</FN>
        



</TABLE>


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