SCHULTZ SAV O STORES INC
10-K405, 1998-03-13
GROCERY STORES
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-K
        (Mark One)
        X    ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
             SECURITIES EXCHANGE ACT OF 1934
             For the fiscal year ended January 3, 1998.

                                       OR

        __   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
             THE SECURITIES EXCHANGE ACT OF 1934
             For the transition period from __________ to __________

                          Commission file number 0-549

                           SCHULTZ SAV-O STORES, INC.
                            (Exact name of registrant
                          as specified in its charter)


                   Wisconsin                       39-0600405
          (State or other jurisdiction          (I.R.S. Employer
              of incorporation or             Identification No.)
                 organization)

               2215 Union Avenue
              Sheboygan, Wisconsin                   53081
             (Address of principal                 (Zip Code)
               executive offices)


         Registrant's telephone number, including
           area code:  (920) 457-4433
         Securities registered pursuant to Section 12(b)
           of the Act:   None
         Securities registered pursuant to Section 12(g)
           of the Act:

                                 Title of Class

                          Common Stock, $0.05 par value
                          Common Stock Purchase Rights

   Indicate by check mark whether the registrant (1) has filed all reports
   required to be filed by Section 13 or 15(d) of the Securities Exchange Act
   of 1934 during the preceding 12 months (or for such shorter period that
   the registrant was required to file such reports), and (2) has been
   subject to such filing requirements for the past 90 days:

                            Yes  X         No ___

   Indicate by check mark if disclosure of delinquent filers pursuant to Item
   405 of Regulation S-K is not contained herein, and will not be contained,
   to the best of registrant's knowledge, in definitive proxy or information
   statements incorporated by reference in Part III of this Form 10-K or any
   amendment to this Form 10-K.  [ X ]

   Aggregate market value of voting stock held by non-affiliates of the
   registrant as of March 11, 1998:  $92,482,688*.

   Number of shares outstanding of the registrant's Common Stock as of March
   11, 1998:  6,811,879.

    PORTIONS OF THE FOLLOWING DOCUMENTS ARE INCORPORATED HEREIN BY REFERENCE:

        1997 Annual Report to Shareholders (incorporated by reference into
        Parts II and IV to the extent indicated therein).

        Definitive Proxy Statement for 1998 annual meeting of shareholders
        (to be filed with the Commission under Regulation 14A within 120 days
        after the end of the registrant's fiscal year and, upon such filing,
        to be incorporated by reference into Part III to the extent indicated
        therein).

   _______________
   *    Only excludes shares beneficially owned by directors and officers of
        the registrant.

   <PAGE>

                                     PART I

   Item 1.   Business.

   General

        Schultz Sav-O Stores, Inc. ("Company") is engaged in distributing
   food and related products at wholesale and retail.  As of January 3, 1998,
   the Company franchised 68 and owned 18 retail supermarkets under the
   Piggly Wiggly/R/ name in its Eastern Wisconsin and Northeastern Illinois
   market area.  While the Company has a presence in some larger metropolitan
   areas, it has attempted to develop a niche for serving the food shopping
   needs of customers in smaller and suburban communities within its market
   areas.

        The Company is the primary supplier to its 86 franchised and
   corporate-owned Piggly Wiggly supermarkets.  The Company also serves as a
   wholesaler to a number of smaller, independently operated retail
   supermarkets and convenience stores in its market area.

        The Company believes it has established itself as a niche food
   marketer in small to mid-size markets by delivering the product variety,
   quality of perishable products, pricing and promotional programs
   traditionally found only in large metropolitan markets, evolving into a
   unique hybrid of retailer and wholesaler which it believes has become a
   "virtual chain" of retail stores served by a vertically integrated
   wholesaler.  All Piggly Wiggly supermarkets, both franchised and owned,
   participate in a single, coordinated advertising and merchandising program
   which typically includes a weekly newspaper ad insert, outdoor boards,
   television and radio spots, sponsorship of entertainment and charitable
   events, and the Company's Piggly Wiggly Preferred Club Card/R/.  The
   Company believes that this coordinated program allows it to leverage the
   combined buying power of all its franchised and owned stores and deliver a
   powerful and effective promotional vehicle for its participating vendor
   partners.  Additionally, the Company believes it provides its franchised
   stores with cost effective administrative support services and financial
   resources that enable the operation of efficient, contemporary
   supermarkets, while the independent retail ownership of the franchisee
   provides the entrepreneurial spirit and community involvement that is an
   integral part of marketing in smaller markets.  The successful combination
   of these elements creates the partnership between the Company and its
   franchisee retailers that results in a virtual chain of coordinated and
   integrated retail food distribution.  The Company, operating as a virtual
   chain, is able to achieve superior performance compared to traditional
   wholesalers, yet avoids having to make large direct capital investments at
   the retail level to grow its business.  The franchisee retailer, as part
   of the virtual chain, benefits from lower costs of product and the
   coordinated promotional activity normally associated only with larger
   retail grocery chains.  The Company believes this structure enables it to
   leverage the favorable elements of both a wholesaler and a retailer,
   giving the Company and its franchisees a unique advantage in its
   marketplace.  The Company believes this advantage has been a key component
   in its success over the past few years as the virtual chain concept has
   evolved.  This concept will continue to be a cornerstone of the Company's
   growth strategy.

        The Company supplies a variety of products to its franchised and
   corporate supermarkets and other wholesale customers primarily from its
   warehouse and distribution center in Sheboygan, Wisconsin.  The Company
   also provides its franchised and corporate supermarkets and other
   customers, on a contract basis, with fresh, frozen and processed meat,
   eggs and deli products from a third-party distribution facility in
   Milwaukee, Wisconsin.  Through contracts with several vendors, the Company
   also offers a line of carbonated soft drinks, fruit drinks and drinking
   and distilled water under its Springtime/TM/ label.

        The Company is a Wisconsin corporation organized in 1912.

   Wholesale Operations

        For several years, the Company has been emphasizing its more
   profitable wholesale distribution business and the associated refinement
   of its franchise store base which, combined with its unique marketing and
   merchandising program, has created an effective and efficient virtual
   chain, while also effecting changes to its corporate retail operations to
   improve profitability.

        The Company believes one of the competitive advantages it provides to
   its franchised supermarkets through its "virtual chain" strategy is its
   value-oriented customer merchandising and community-specific marketing
   support program, pursuant to which franchisees participate with corporate
   stores in systemwide promotions and other merchandising events.  Through a
   variety of partnering, merchandising and marketing programs, the Company
   benefits its franchisees through additional sales resulting from
   heightened consumer name recognition and in-store merchandising programs,
   combined with special promotional pricing.  Additional services include
   retail accounting, preparation of store payrolls, preparation of print,
   electronic and outdoor media advertising (including various point-of-sale
   materials), assistance in the selection and analysis of store locations,
   lease negotiations, store design, floor layout, merchandising planning,
   equipment selection, engineering and architectural services, retail
   technology implementation and support, labor planning and scheduling and
   product category supervision.  Certain of such services are provided as
   part of the franchise relationship, and other services are provided under
   a separate fee arrangement intended to cover the Company's costs.

        As part of implementing its corporate strategy to improve the
   profitability of its corporate retail operations, the Company continues to
   seek opportunities to expand and acquire corporate and franchise stores,
   to convert or close underperforming stores and to enter new markets.  In
   1997, the Company converted an independent operator from another
   wholesaler into a Piggly Wiggly franchise unit and converted an
   underperforming franchise store operation into a corporate unit. 
   Additionally, the Company opened one new market corporate store, one new
   market franchise store, one replacement franchise store and completed
   three franchise store renovations.  In the fall, the Company also acquired
   two corporate supermarkets in the greater Appleton market from a
   competitor.  One of the acquired stores has been operational since
   November, while the other is projected to be remodeled and opened in July
   1998.  In aggregate, the total number of franchise and corporate stores
   increased from 84 at December 28, 1996 to 86 at January 3, 1998.  The
   completed projects, along with the stores acquired and already
   operational, resulted in a net increase in store square footage of
   approximately 190,000 square feet.

        The following table shows the Company's development of, and changes
   in, its franchised and corporate retail supermarkets for the periods
   presented:

   <TABLE>
   <CAPTION>
                                      Franchise Supermarkets                      Corporate Supermarkets

    Number of
    Supermarkets                  1993     1994    1995     1996    1997     1993     1994    1995     1996      1997

    <S>                            <C>     <C>      <C>      <C>     <C>      <C>     <C>      <C>      <C>       <C> 
    Beginning of Year              59       64      65       66      68       26       21      20       19        16
    New Market Supermarkets(a)      1       --       1        1       1       --       --      --       --        1
    Replacement Supermarkets(b)     1       1        3        2       1       --       --      --       --        --
    Converted to/from
      Franchise(c)                  4       1       --        1      (1)      (4)     (1)      --       (1)       1
    Terminated Operations(d)       (3)     (1)      (3)      (2)     (2)      (1)      --      (1)      (2)       --
    New Franchises(e)               2       --      --       --       1       --       --      --       --        --
    End of Year                    64       65      66       68      68       21       20      19       16        18
                                  ===      ===     ===      ===     ===      ===      ===     ===      ===       === 
    Remodeled Supermarkets(f)       1       5        6        1       3        3       --      --       --        --

    _______________

    (a)  New market supermarkets are newly constructed supermarkets in market areas
         not recently served by the Company.
    (b)  Replacement supermarkets are newly constructed supermarkets whose opening
         corresponds with the closure of a nearby franchised or corporate
         supermarket of the Company.
    (c)  Supermarkets that are converted from corporate to franchise units, or vice
         versa, are included as reductions to supermarket totals in one category
         and corresponding additions to totals in the other category.
    (d)  Terminated operations represent supermarkets which are no longer going
         concerns, including replaced supermarkets.
    (e)  New franchises are additions to the Company's franchise group, other than
         through conversion from corporate supermarkets.
    (f)  Remodeled supermarkets represent supermarkets which have undergone
         substantial expansion and/or remodeling totaling at least $300,000.
    </TABLE>


        For 1997, the Company reported record net earnings, net earnings per
   share and net earnings as a percentage of sales.  The increase in earnings
   and profitability was principally the result of expanded and improved
   operations and the completion of the rollout of the Company's Piggly
   Wiggly Preferred Club electronic card marketing program.

        The Company is the primary supplier to all of its franchised and
   corporate supermarkets.  The Company also serves as a wholesaler to other
   smaller independent retail stores in its market area, accounting for
   approximately 2% of the Company's 1997 net sales.

        Franchisees pay fees to the Company, determined by the retail sales
   of their supermarkets. The Company does not charge an initial fee to the
   franchisee for granting a franchise.  Consistent with industry practice,
   in certain situations, the Company provides credit enhancements to certain
   qualified franchisees by (i) leasing the franchisee's supermarket premises
   and, in turn, subleasing the premises to the franchisee and/or (ii)
   guaranteeing a portion of the franchisee's bank borrowings.

        The Company owns the right to grant Piggly Wiggly franchises in its
   market areas, which includes designated counties in Eastern Wisconsin,
   Northeastern Illinois and the Upper Peninsula of Michigan.  The Company's
   right to grant franchises is exclusive in these areas, except that, if
   there are less than 40 supermarkets in the franchise territory operated
   under the Piggly Wiggly and certain other names, the current franchisor
   has the right to operate for its own account, or to franchise,
   supermarkets in the territory under those names.  As of January 3, 1998,
   there were 86 supermarkets operated in the Company's territory that
   satisfied this requirement.  The Company's franchise rights are of
   unlimited duration and are not subject to any specific termination
   provision.  The Company is not required to pay any additional franchise or
   other fees to the current franchisor.  The only material obligation
   imposed on the Company is that the supermarkets operated under the Piggly
   Wiggly and certain other names must comply with the standards imposed on
   supermarkets in the Piggly Wiggly system.  The Company believes its own
   franchised and corporate store standards exceed the Piggly Wiggly system
   standards.

   Retail Operations

        The Company's franchised and corporate supermarkets stock a
   comprehensive selection of groceries, frozen foods, prepared foods, fresh
   produce, meat, poultry, eggs and dairy products.  The Company's franchised
   and corporate supermarkets also allocate display space to non-food items,
   such as health and beauty aids, housewares, magazines and  periodicals,
   video cassette rentals, flowers and plants, greeting cards and general
   merchandise.  The Company's franchised and corporate supermarkets carry a
   broad range of branded merchandise and private-label product alternatives
   to branded merchandise. In general, the private-label products carried by
   the Company's franchised and corporate supermarkets have lower selling
   prices, but higher gross profit margins, than branded merchandise. 
   Consistent with trends generally within the industry, the Company
   continues to experience increases in retail customer demand for private-
   label store brands and believes its Topco-procured line of branded
   private-label products is satisfying this consumer trend.  See "Purchasing
   and Distribution."  Based on the Company's internal wholesale price index,
   inflation did not have a significant effect on sales between 1997 and
   1996.

        In 1997, same store sales increased as the Company completed the
   introduction of the Piggly Wiggly Preferred Club Card/R/, a customer-
   friendly, card-based marketing program.  The Piggly Wiggly Preferred Club
   Card is intended to reward current customers and attract new customers by
   offering "clipless coupons" on weekly advertised specials and "automatic"
   savings on monthly store specials.  The card also doubles as a check-
   cashing and video rental identification card.  Additionally, the Piggly
   Wiggly Preferred Club Card program includes the ability to issue point of
   sale coupons redeemable on future purchases.  The Company believes that
   the Piggly Wiggly Preferred Club Card and the coordinated marketing and
   merchandising program it supports are key components driving the increase
   in same store sales in 1997.

        The Company's franchised supermarkets range in size from 8,340 square
   feet to 47,000 square feet, with an average of 24,175 square feet.  The
   Company's corporate supermarkets range in size from 19,980 square feet to
   54,850 square feet, with an average of 33,400 square feet.  All of the
   Company's franchised and corporate supermarkets contain several perishable
   or specialty service departments, such as fresh and processed meat, take-
   home entrees and snacks, produce, fresh seafood, delicatessen, flowers and
   plants, and baked goods.  Most supermarkets also contain or provide for
   one or more of the following: wine and spirit sales, video rentals, photo
   processing services, TicketMaster/R/ ticket centers, in-house banking
   services, automated teller machines, and on-line debit and credit card
   check-out services.

        During 1997, certain of the Company's stores continued to fail to
   meet financial performance goals.  The Company closed one such store
   during 1997 and converted another franchise store into a corporate unit. 
   In order to further improve the Company's results of operations, the
   Company continues to evaluate various business alternatives relating to
   its underperforming operations, including the sale or conversion of these
   stores, closing stores and implementing other operational changes.

   Purchasing and Distribution

        The Company purchases groceries in sufficient volume to qualify for
   favorable price brackets for most items.  The Company purchases brand name
   grocery merchandise directly from the manufacturers or processors and
   purchases produce, meat and seafood from a variety of sources.  The
   Company purchases substantially all of its private label items through
   Topco Associates, Inc. ("Topco").  Topco is a national purchasing
   cooperative whose member-owners consist of 30 regional supermarket chains
   and food services organizations who collectively operate approximately
   3,800 stores.  According to Topco data, its member-owners accounted for
   approximately 15% of United States grocery store sales volume in 1997.  In
   1997, purchases through Topco accounted for approximately 14% of the
   Company's total inventory purchases.  The Company also purchases store and
   warehouse equipment and supplies, primarily bags and packaging material,
   through Topco. Topco's size and purchasing power enable it to employ
   large-volume, low-cost purchasing techniques on behalf of its
   member-owners, including the Company.

        Approximately 77% of the products supplied to the Company's stores in
   1997 were supplied from the Company and its direct-contract, third-party
   distribution centers.  The remainder were supplied by direct store
   delivery vendors.  The Company owns its 364,000 square foot distribution
   center in Sheboygan, Wisconsin.  With the exception of fresh, frozen and
   processed meat, eggs and deli products, all products supplied by the
   Company are distributed from its Sheboygan facility.  While the Company
   performs the buying function, a third-party contractor in Milwaukee,
   Wisconsin performs the distribution services for the Company's meat
   operations.  The Company believes this arrangement has provided it with
   operating cost efficiencies and has enabled it to expand its wholesale
   product offerings and better satisfy wholesale customer delivery schedules
   through improved capacity.

        As described above under "Wholesale Operations," the Company believes
   one of its competitive advantages is the community-oriented marketing
   programs provided to franchisees as part of its "virtual chain" strategy. 
   Coordinated weekly newspaper ad inserts, high-visibility outdoor billboard
   advertising and television and radio advertising stress the value and
   customer service provided by the Company's local Piggly Wiggly
   supermarkets.  The Company also sponsors local events and festivals
   throughout the marketing area to improve its Piggly Wiggly name
   recognition, such as the Midwest's largest fireworks display at
   Milwaukee's Summerfest lakefront music festival.

        The Company operates a leased, full-service trucking fleet, which
   consists of 22 tractors and 41 refrigerated trailers.  The Company
   augments its transportation requirements with temporary leasing
   arrangements as conditions warrant.  PW Trucking, Inc., a wholly-owned
   subsidiary of the Company, provides contract and common carrier services
   throughout the Company's operating territory.  Revenues from unrelated
   parties generated by this business were nominal in 1997 and are expected
   to be nominal in 1998.

        The Company offers a line of carbonated soft drinks, fruit drinks and
   drinking and distilled water, under its Springtime/TM/ label, to its
   franchised and corporate supermarkets and independent supermarket
   customers.  During 1997, the Company closed its bottling facility in
   Sheboygan, Wisconsin and currently outsources production of these products
   to a number of vendors.  The sale of these products accounted for less
   than 1% of the Company's 1997 net sales.

   Competition

        The wholesale and retail food industry is highly competitive.  At the
   wholesale level, the Company competes with regional and national
   wholesalers, such as Fleming Companies, Inc., SuperValu Inc., Roundy's,
   Inc. and Nash Finch Co.  In addition to price, product quality and
   variety, competitive factors include credit support to customers and the
   provision of various support services, such as advertising; accounting and
   financial services; merchandising; facilities engineering, design and
   project management; and retail technology support.  The Company believes
   that its distribution facilities and the wide range of support and
   marketing services provided to its franchised and corporate retail
   supermarkets allow it to provide prompt and efficient low-priced, high-
   quality products and important supplemental services to its franchised and
   corporate supermarkets and other customers.

        The degree of competition at the retail level varies with store
   location.  In most of its franchised and corporate supermarket locations,
   the Company competes primarily with local retail operators, virtually all
   of whom are affiliated with competing wholesalers through arrangements
   similar to the Company's franchisees.  In its remaining supermarket
   locations, the Company competes with national and regional retail chain
   stores, such as Sentry Food Stores, Pick 'N Save, SuperSaver, Cub Foods,
   Jewel Food Stores, Dominicks Finer Foods, Copp's Supermarkets and Kohl's
   Food Stores.  Other competitors include the general merchandise, wholesale
   club and supercenter format stores of Wal-Mart Stores, Inc., K Mart Corp.
   and ShopKo Stores, Inc.  Principal retail competitive factors include
   price, product quality and variety, store location and appearance, and the
   extent of a store's perishable product and service departments.  The
   Company believes its supermarkets' emphasis on low-cost, high-quality
   products, community-based multi-media marketing and merchandising programs
   and a high degree of in-store customer service and friendliness provide
   its franchised and corporate supermarkets with a competitive advantage in
   many of their retail market areas.

        Certain of the Company's competitors at both the wholesale and retail
   level may have a competitive advantage resulting from utilizing
   lower-cost, non-union workforces.  Certain of the Company's competitors
   have greater financial resources and marketing budgets than the Company. 
   Also, certain competitors using the general merchandise, wholesale club
   format or supercenter format may choose to carry and market a less
   extensive variety of products for which they may choose to sell such items
   at a lower per unit cost than the Company.

   Employees

        As of January 3, 1998, the Company employed approximately 1,680
   persons, of whom approximately 1,230 were employed in the operation of the
   Company's corporate retail supermarkets.  A majority of the Company's
   corporate retail employees are employed on a part-time basis.  Of the
   Company's remaining employees, approximately 210 are engaged in
   warehousing and trucking activities and approximately 240 are corporate
   and administrative personnel.  Four separate collective bargaining
   agreements, covering a total of approximately 200 employees expire in
   1998.  The Company does not currently anticipate any strikes, work
   stoppages or slowdowns in connection with renewing such agreements.  The
   Company has entered into a collective bargaining agreement covering the
   warehouse and trucking employees at its Sheboygan distribution facility
   that expires in February 2002.

   Item 1A.  Executive Officers of the Company.

                                           Positions and Offices with the
               Name and Age                            Company

    James H. Dickelman, 50  . . . . . .  Chairman of the Board, President
                                         and Chief Executive Officer

    John H. Dahly, 57 . . . . . . . . .  Executive Vice President, Chief
                                         Financial Officer and Secretary

    Michael R. Houser, 46 . . . . . . .  Executive Vice President--Marketing
                                         and Merchandising

    William K. Jacobson, 47 . . . . . .  Senior Vice President--Retail
                                         Operations

    Kenneth S. Folberg, 37  . . . . . .  Vice President--Logistics and Labor
                                         Relations

    Armand C. Go, 35  . . . . . . . . .  Treasurer and Chief Accounting
                                         Officer

    Larry D. Hayes, 55  . . . . . . . .  Vice President--Meat, Bakery and
                                         Deli Operations

    John S. Kwas, 58  . . . . . . . . .  Vice President--Grocery Procurement

    Thomas J. Timler, 40  . . . . . . .  Vice President--Business Systems
                                         Support Group

    Frank D. Welch, 57  . . . . . . . .  Vice President--Engineering and
                                         Assistant Secretary

        Messrs. Dickelman, Dahly, Houser and Jacobson are also members of the
   Company's Board of Directors.

        Executive officers are generally elected annually at the annual
   meeting of the Board of Directors held on the date of the Company's annual
   meeting of shareholders.  Each executive officer holds office until his
   successor has been elected or until his prior death, resignation or
   removal.

        All of the Company's executive officers have served in the positions
   indicated or in other management positions with the Company for more than
   five years.


   Item 2.   Properties.

        As is typical in the Company's industry, a substantial portion of the
   Company's capital assets are leased.  As of January 3, 1998, the Company
   leased 17 corporate supermarkets and owned one supermarket.  The leased
   supermarkets range in size from 19,980 to 54,850 square feet, with an
   average of 32,690 square feet.  

        The Company generally leases its supermarkets from nonaffiliated real
   estate developers under long-term leases.  Such leases generally contain
   initial terms of 15 to 20 years, with several five-year renewal options. 
   None of such existing lease arrangements contain Company repurchase
   options; nor is the land underlying any of such supermarkets owned by the
   Company.  One corporate store lease in Appleton, Wisconsin is scheduled to
   expire in 1998.  Upon expiration, the Company does not intend to renew
   this lease inasmuch as the acquired corporate store that is being
   renovated will replace this older, noncompetitive store.  As of January 3,
   1998, the Company subleased 49 of its leased supermarkets and leased one
   owned supermarket to independent operators who are wholesale customers of
   the Company and, except for one, are also franchisees.

        Renovations and expansions continue at five franchise and one
   corporate retail operations.  These renovations involve four additions to
   existing franchise stores, one replacement franchise unit and a renovation
   of one acquired corporate supermarket.  Additionally, one new market
   franchise supermarket opened in January 1998.  These projects are expected
   to add approximately 85,000 square feet of selling space.

        The Company owns its distribution center and headquarters complex in
   Sheboygan, Wisconsin which occupies approximately nine acres of a 16-acre
   site owned by the Company.  The facility provides approximately 30,500
   square feet of space for offices and related activities and approximately
   364,000 square feet of warehouse space.  The Company also leases
   approximately 14,500 square feet of office space in Sheboygan under a
   four-year lease expiring in August 2000, which is used for customer
   support services.

        The Company owns approximately 17 acres of commercially zoned
   property in two Wisconsin communities.  The Company has entered into
   brokerage arrangements for the sale of these properties.

   Item 3.   Legal Proceedings.

        There are no material legal proceedings to which the Company is a
   party or to which any of its property is subject, other than routine
   litigation incidental to the Company's business.  No material legal
   proceedings were terminated during the fourth quarter of 1997.

   Item 4.   Submission of Matters to a Vote of Security Holders.

        No matters were submitted to a vote of the Company's shareholders
   during the fourth quarter of 1997.

                                     PART II

   Item 5.   Market for the Company's Common Stock and Related Shareholder
             Matters.

        Pursuant to General Instruction G to Form 10-K ("Instruction G"), the
   information required by this Item is incorporated herein by reference from
   information included under the caption entitled "Common Stock Information"
   set forth in the Company's 1997 Annual Report to Shareholders (the "Annual
   Report").

   Item 6.   Selected Financial Data.

        Pursuant to Instruction G, the information required by this Item is
   incorporated herein by reference from information included under the
   caption entitled "Five-Year Financial Highlights" set forth in the Annual
   Report.

   Item 7.   Management's Discussion and Analysis of Financial Condition and
             Results of Operations.

        Pursuant to Instruction G, the information required by this Item is
   incorporated herein by reference from information included under the
   caption entitled "Management's Discussion and Analysis of Financial
   Condition and Results of Operations" set forth in the Annual Report.

   Item 8.   Financial Statements and Supplementary Data.

        Pursuant to Instruction G, the Consolidated Balance Sheets of the
   Company as of January 3, 1998 and December 28, 1996, the Consolidated
   Statements of Earnings, Cash Flows and Shareholders' Investment for each
   of the three fiscal years in the period ended January 3, 1998, together
   with the related Notes to Consolidated Financial Statements (including
   supplementary financial data), are incorporated herein by reference from
   information included under the captions having substantially the same
   titles as set forth in the Annual Report.

   Item 9.   Changes in and Disagreements with Accountants on Accounting and
             Financial Disclosure.

        Not applicable.


                                    PART III

   Item 10.  Directors and Executive Officers of the Company.

        Pursuant to Instruction G, the information required by this Item
   (other than such information regarding executive officers which appears in
   Item 1A hereof and information required by Item 405 of Regulation S-K,
   which is inapplicable) is incorporated by reference from information
   included under the caption entitled "Election of Directors" set forth in
   the Company's definitive Proxy Statement for its 1998 annual meeting of
   shareholders (the "Proxy Statement").*

        * The Proxy Statement will be filed with the Securities and Exchange
        Commission pursuant to Regulation 14A within 120 days after the end
        of the Company's fiscal year.

   Item 11.  Executive Compensation.

        Pursuant to Instruction G, the information required by this Item is
   incorporated by reference from information included under the caption
   entitled "Executive Compensation" set forth in the Proxy Statement.

   Item 12.  Security Ownership of Certain Beneficial Owners and Management.

        Pursuant to Instruction G, the information required by this Item is
   incorporated by reference from information included under the captions
   entitled "Principal Shareholders" and "Election of Directors" set forth in
   the Proxy Statement.

   Item 13.  Certain Relationships and Related Transactions.

        Pursuant to Instruction G, the information required by this Item is
   incorporated by reference from information under the caption entitled
   "Compensation Committee and Stock Option Committee Interlocks and Insider
   Participation" set forth in the Proxy Statement.


                                     PART IV

   Item 14.  Exhibits, Financial Statement Schedules and Reports on Form 8-K.

        (a)  The following documents are filed as a part of this Form 10-K:


    1.   Financial Statements.

         Consolidated Balance Sheets as of
         January 3, 1998 and December 28, 1996
         Consolidated Statements of Earnings,
         Cash Flows and Shareholders' Investment
         for the fiscal years 1997, 1996 and 1995

         Notes to Consolidated Financial
         Statements

         Report of Independent Public Accountants

        The foregoing Financial Statements are incorporated by reference to
   the pocket part included in the Company's Annual Report to Shareholders
   for the fiscal year ended January 3, 1998.

        The additional information referred to under "Financial Statement
   Schedules" below is filed as part of this Form 10-K and should be read in
   conjunction with the financial statements referred to above.

                                                       Page
                                                    Reference:
                                                     Form 10-K

    2.      Financial Statement Schedules.
             Report of Independent Public               F-1
             Accountants

             Schedule VIII - Valuation and              F-2
             Qualifying Accounts and Reserves

        All other schedules have been omitted as not required or not
   applicable or the information required to be shown thereon is included in
   the financial statements and related notes.

   3.   Exhibits and Reports on Form 8-K.

             (a)  The Exhibits filed or incorporated by reference herewith
   are as specified in the Exhibit Index included herein.

             (b)  No reports on Form 8-K were filed by the Company during the
   fourth quarter of fiscal year 1997.


                                   SIGNATURES

             Pursuant to the requirements of the Securities Exchange Act of
   1934, the Company has duly caused this report to be signed on its behalf
   by the undersigned, thereunto duly authorized.

                                      SCHULTZ SAV-O STORES, INC.



   Date:  March 12, 1998              By        /s/  John H. Dahly           
                                           John H. Dahly
                                           Executive Vice President
                                           and Chief Financial Officer



        Pursuant to the requirements of the Securities Exchange Act of 1934,
   this report has been signed by the following persons on behalf of the
   Company in the capacities indicated as of the date indicated above.



   /s/  James H. Dickelman                      /s/  William K. Jacobson     
   James H. Dickelman, Chairman of              William K. Jacobson, Director
   Board, President, Chief Executive Officer
   and Director (Principal Executive Officer)

   /s/  John H. Dahly                           /s/  Bernard S. Kubale       
   John H. Dahly, Executive Vice President,     Bernard S. Kubale, Director
   Chief Financial Officer and Director 
   (Principal Financial Officer)


   /s/  Armand C. Go                            /s/  Martin Crneckiy, Jr.    
   Armand C. Go, Treasurer and Chief            Martin Crneckiy, Jr.,
   Director Accounting Officer
   (Principal Accounting Officer)


   /s/  Howard C. Dickelman                     /s/  R. Bruce Grover         
   Howard C. Dickelman, Director                R. Bruce Grover, Director



                                                /s/  Michael R. Houser       
                                                Michael R. Houser, Director

   <PAGE>


                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS







   We have audited in accordance with generally accepted auditing standards,
   the financial statements included in Schultz Sav-O Stores, Inc.'s annual
   report to shareholders incorporated by reference in this Form 10-K, and
   have issued our report thereon dated February 6, 1998.  Our audit was made
   for the purpose of forming an opinion on those statements taken as a
   whole.  The schedule listed in the index to financial statements is
   presented for purposes of complying with the Securities and Exchange
   Commission's rules and is not part of the basic financial statements. 
   This schedule has been subjected to the auditing procedures applied in the
   audit of the basic financial statements and, in our opinion, fairly states
   in all material respects the financial data required to be set forth
   therein in relation to the basic financial statements taken as a whole.

                                      /s/ Arthur Andersen LLP

                                      ARTHUR ANDERSEN LLP


   Milwaukee, Wisconsin
   February 6, 1998.


   <PAGE>

                           SCHULTZ SAV-O STORES, INC.

          SCHEDULE VIII--VALUATION AND QUALIFYING ACCOUNTS AND RESERVES

                    FOR THE FISCAL YEARS 1997, 1996 AND 1995


   Allowance for Doubtful Accounts--
     Changes in the allowance for doubtful accounts are summarized as
      follows:

                                    1997          1996            1995


    Balance, beginning of year   $3,650,000    $2,565,000      $1,750,000
    Provision charged to earnings   656,000       987,000       2,079,000
    (Writeoffs)/recoveries, net    (356,000)       98,000      (1,264,000)
                                  ---------     ---------       ---------
    Balance, end of year         $3,950,000    $3,650,000      $2,565,000
                                  =========     =========       =========


   <PAGE>

                                  EXHIBIT INDEX

                           SCHULTZ SAV-O STORES, INC.
                           ANNUAL REPORT ON FORM 10-K

                    FOR THE FISCAL YEAR ENDED JANUARY 3, 1998

          Exhibit No.                      Description

              3.1       Restated Articles of Incorporated, as amended.
                        Incorporated by reference to Exhibit 3.1 to the
                        Company's Annual Report on Form 10-K for the
                        year ended December 31, 1988.

              3.2       By-Laws, as amended and restated as of January
                        24, 1991.  Incorporated by reference to Exhibit
                        3.2 to the Company's Annual Report on Form 10-K
                        for the year ended December 29, 1990.

              4.1       Restated Articles of Incorporation, as amended
                        (included as Exhibit 3.1).

              4.2       Rights Agreement dated December 20, 1988 between
                        the Company and First Bank (N.A.), Milwaukee,
                        Wisconsin.  Incorporated by reference to Exhibit
                        4 to the Company's Current Report on Form 8-K
                        dated December 21, 1988.

              4.3       Amendment to Rights Agreement dated February 2,
                        1989 between the Company and First Bank (N.A.),
                        Milwaukee, Wisconsin.  Incorporated by reference
                        to Exhibit 2 to the Company's Form 8 dated
                        February 20, 1989.

              4.4       Letter dated June 30, 1992 constituting
                        appointment of Firstar Trust Company (f/k/a
                        First Wisconsin Trust Company) as the successor
                        rights agent under the Rights Agreement dated
                        December 20, 1988, as amended.  Incorporated by
                        reference to Exhibit 4.4 to the Company's Annual
                        Report on Form 10-K dated March 31, 1994.

                        As summarized in Notes [(3)] and [(8)] of the
                        Notes to Financial Statements incorporated by
                        reference from the Company's 1997 Annual Report
                        to Shareholders, as part of Parts II and IV of
                        this Form 10-K, the Company has various
                        outstanding long-term debt and capital lease
                        obligations.  None of such obligations
                        individually exceeds 10% of the Company's total
                        assets.  The Company hereby agrees to furnish to
                        the Commission, upon its request, a copy of each
                        instrument with respect to such obligations.

             10.1       Master Franchise Agreement, dated April 23,
                        1982, between Commodores Point Terminal
                        Corporation and Piggly Wiggly Corporation. 
                        Incorporated by reference to Exhibit 10.1 to the
                        Company's Annual Report on Form 10-K for the
                        year ended January 1, 1982.

             10.2       Agreement, dated August 1, 1982, between the
                        Company and Commodores Point Terminal
                        Corporation.  Incorporated by reference to
                        Exhibit 10.2 to the Company's Annual Report on
                        Form 10-K for the year ended January 1, 1982.

             10.3       Amendment to Master Franchise Agreement, dated
                        October 15, 1982, between the Company and Piggly
                        Wiggly Corporation.  Incorporated by reference
                        to Exhibit 10.3 to the Company's Annual Report
                        on Form 10-K for the year ended January 1, 1982.

             10.4       Form of Director/Officer Indemnity Agreement. 
                        Incorporated by reference to Exhibit 10.4 to the
                        Company's Annual Report on Form 10-K for the
                        year ended January 2, 1988.  This Agreement is
                        required to be filed as an exhibit to this
                        Form 10-K pursuant to Item 14(c) of Form 10-K.

             10.5       Form of Key Executive Employment and Severance
                        Agreement, dated as of October 19, 1990, between
                        the Company and each of James H. Dickelman, John
                        H. Dahly, and Michael R. Houser, and dated as of
                        January 31, 1997, between the Company and
                        William K. Jacobson.  Incorporated by reference
                        to Exhibit 10.5 to the Company's Annual Report
                        on Form 10-K for the year ended December 29,
                        1990.  This Agreement is required to be filed as
                        an exhibit to this Form 10-K pursuant to
                        Item 14(c) of Form 10-K.

             10.6       Membership and Licensing Agreement dated August
                        1, 1973 by and between Topco Associates, Inc.
                        (Cooperative) and the Company.  Incorporated by
                        reference to Exhibit 10.6 to the Company's
                        Annual Report on Form 10-K for the year ended
                        December 30, 1996.

             10.7       Articles of Incorporation of Topco Associates,
                        Inc. (Cooperative).  Incorporated by reference
                        to Exhibit 10.12 to the Company's Annual Report
                        on Form 10-K for the year ended December 31,
                        1988.

             10.8       Bylaws of Topco Associates, Inc. (Cooperative),
                        as amended through June 7, 1996.  Incorporated
                        by reference to Exhibit 10.8 to the Company's
                        Annual Report on Form 10-K for the year ended
                        December 30, 1996.

             10.9       1990 Stock Option Plan, as amended as of March
                        17, 1993.  Incorporated by reference to exhibit
                        10.10 to the Company's Annual Report on Form 10-
                        K for the year ended January 2, 1993.  This Plan
                        is required to be filed as an exhibit to this
                        Form 10-K pursuant to Item 14(c) of Form 10-K.

             10.10      1995 Equity Incentive Plan.  Incorporated by
                        reference to Exhibit 10.9 to the Company's
                        Annual Report on Form 10-K for the year December
                        31, 1994.  This Plan is required to be filed as
                        an exhibit to this Form 10-K pursuant to
                        Item 14(c) of Form 10-K.

             10.11      Schultz Sav-O Stores, Inc. Executive Benefit
                        Restoration Plan.  Incorporated by reference to
                        Exhibit 10.10 to the Company's Annual Report on
                        Form 10-K for the year ended December 31, 1994. 
                        This Plan is required to be filed as an exhibit
                        to this Form 10-K pursuant to Item 14(c) of
                        Form 10-K.
 
             10.12      Schultz Sav-O Stores, Inc. Officer Annual
                        Incentive Plan.  Incorporated by reference to
                        Exhibit 10.11 to the Company's Annual Report on
                        Form 10-K for the year ended December 31, 1994. 
                        This Plan is required to be filed as an exhibit
                        to this Form 10-K pursuant to Item 14(c) of
                        Form 10-K.

              13        Portions of the 1997 Annual Report to
                        Shareholders expressly incorporated by reference
                        into this Form 10-K.

              21        Subsidiary of Registrant.

              23        Consent of Independent Public Accountants.

              27        Financial Data Schedule (EDGAR version only).

              99        Definitive Proxy Statement for 1998 Annual
                        Meeting of Shareholders (to be filed with the
                        Commission under Regulation 14A within 120 days
                        after the end of the Company's fiscal year and,
                        upon such filing, incorporated by reference
                        herein to the extent indicated in this Form 10-
                        K).



                                                                   EXHIBIT 13

   FIVE-YEAR FINANCIAL HIGHLIGHTS

                                           Fiscal Year(a)(b)
    (dollars in thousands,
      except per share
      data)                   1997      1996      1995      1994      1993
    Consolidated
      statements of
      earnings data:

      Net sales            $473,006   $453,921 $439,646   $446,362 $469,577
      Gross profit           73,907     72,429   70,516     73,495   81,288
      Earnings before
       income taxes          12,418     10,512    9,500      8,653    7,519
      Provision for income
       taxes                  4,781      4,047    3,660      3,252    2,767
      Net earnings            7,637      6,465    5,840      5,401    4,752
      Earnings per share-
       basic                   1.11       0.93     0.82       0.70     0.58
      Earnings per share-
       diluted                 1.06       0.90     0.79       0.68     0.57
      Cash dividends per
       share                  0.273      0.240    0.147      0.067    0.050

      Weighted average
       shares and
       equivalents
       outstanding (c)        7,148      7,187    7,402      7,886    8,234
      Net earnings-to-                                                1.01%
       sales ratio            1.61%      1.42%    1.33%      1.21%
    Consolidated balance
      sheet data (at
      fiscal year-end):
      Working capital       $29,217   $ 28,579 $ 24,855   $ 21,197 $ 20,805
      Total assets           98,866     98,204   94,435     94,624   90,042
      Current obligations
       under capital
       leases and current
       maturities of
       long-term debt           866      1,047    1,114      1,037    1,050
      Long-term debt          3,165      3,375    3,719      4,056    1,035
      Long-term
       obligations under
       capital leases        11,177     12,368   13,268     14,046   14,979
      Total shareholders'
       investment            50,384     47,035   43,288     41,457   41,501
    Other data:
      Capital additions    $  4,868   $  3,420 $  3,545   $  3,640 $  8,528
      Depreciation and
       amortization           4,517      4,451    4,467      4,654    4,861
   __________________________________________

   Notes: (a)  The Company's fiscal year ends on the Saturday closest to
               December 31.  The 1997 fiscal year was a 53-week period.  All
               other fiscal years presented were 52-week periods.
          (b)  All data should be read in conjunction with the Company's
               audited consolidated financial statements and "Management's
               discussion and analysis of financial condition and results of
               operations" as set forth in this Annual Report to
               Shareholders.
          (c)  The weighted average shares and equivalents outstanding for
               prior years have been retroactively restated to account for
               the three-for-two stock split on September 5, 1997, and/or
               for the two-for-one stock split on September 15, 1995.

   <PAGE>

                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF 
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS

   Special Note Regarding Forward-Looking Statements

        Certain matters discussed in this Management's Discussion and
   Analysis are "forward-looking statements" intended to qualify for the safe
   harbors from liability established by the Private Securities Litigation
   Reform Act of 1995.  These forward-looking statements can generally be
   identified as such because the context of the statements will include
   words such as the Company "believes," "anticipates," "expects" or words of
   similar import.  Similarly, statements that describe the Company's future
   plans, objectives or goals are forward-looking statements.  Such forward-
   looking statements are subject to certain risks and uncertainties which
   are described in close proximity to such statements and which could cause
   actual results to differ materially from those currently anticipated. 
   Shareholders, potential investors and other readers are urged to consider
   these factors carefully in evaluating the forward-looking statements and
   are cautioned not to place undue reliance on such forward-looking
   statements.  The forward-looking statements made herein are only made as
   of January 3, 1998 and the Company undertakes no obligation to publicly
   update such forward-looking statements to reflect subsequent events or
   circumstances.

   Results of Operations

        The following tables set forth certain items from the Company's
   Consolidated Statements of Earnings as a percent of net sales and the
   year-to-year percentage changes in the amounts of such line items.


                       Percent of net sales         Percentage change
                     1997     1996    1995    1997 vs. 1996   1996 vs. 1995

    Net Sales        100.0%  100.0%   100.0%          4.2%           3.2%
    Cost of
     products sold    84.4%   84.0%    84.0%          4.6%           3.3%
    Operating and  
     administrative
     expenses         13.1%   13.6%    13.9%         (0.2%)          1.4%
    Earnings before
     income      
     taxes             2.6%    2.3%     2.2%         18.1%          10.7%
    Net earnings       1.6%    1.4%     1.3%         18.1%          10.7%


                                  1997 vs. 1996

   Net Sales

        Net sales for the 53-week period ended January 3, 1998 increased 4.2%
   to $473,006,000, compared to $453,921,000 for the 52-week period ended
   December 28, 1996.  Sales, adjusted for the extra week in fiscal 1997,
   increased 2.3% compared to 1996.  Fiscal 1998 will be a 52-week year. 
   Sales in 1997 benefitted primarily from increased wholesale business
   volume resulting from the October 1997 completion of the two-year
   implementation of the Piggly Wiggly Preferred Club/R/ electronic card
   marketing program.  Sales in fiscal 1997 also benefitted from additions
   and enhancements to the Company's "virtual chain" base of franchised and
   corporate supermarkets.  In April 1997, the Company converted an
   independent operator from another wholesaler into a Piggly Wiggly
   franchise unit.  In October 1997, the Company converted a franchise unit
   in Oshkosh, Wisconsin into a corporate supermarket.  During 1997, the
   Company also completed one new market corporate store, one new market
   franchise store, one replacement franchise store and three additions to
   existing franchise stores.  These completed projects, located in Appleton,
   DePere, Evansville, Plymouth, Manitowoc and Waterloo, Wisconsin, added
   approximately 115,000 of aggregate store selling space.  Of these
   completed projects, the Appleton store was the first corporate store
   opened by the Company since 1991.  While the Company's emphasis remains in
   increasing its wholesale business volume, the Company will continue to
   explore retail opportunities.  Sales, however, were negatively impacted by
   closures of two underperforming corporate stores in Racine and Stevens
   Point, Wisconsin in September and October 1996, respectively, and one
   underperforming franchise store in Plover, Wisconsin in September 1997;
   and the impact of additional competitive activity due to new stores in
   certain markets.  As of January 3, 1998, the Company had 68 franchised and
   18 corporate supermarkets, compared to 68 franchised and 16 corporate
   stores at the end of fiscal year 1996.

        Consistent with the Company's business strategy to expand its
   wholesale volume, the Company opened a 17,600 square foot new market
   franchise supermarket in Poynette, Wisconsin in January 1998.  In addition
   to this completed project, there are currently six additional supermarket
   facility projects in various phases of planning or construction, with
   completions scheduled throughout 1998.  These projects involve four
   additions to existing franchise stores in Howards Grove, Waupaca, Beaver
   Dam and Kiel, Wisconsin; one replacement franchise supermarket in Lomira,
   Wisconsin; and one renovation to the acquired corporate supermarket in
   Appleton, Wisconsin.  On an aggregate basis, these six new facilities,
   upon completion, are expected to add approximately 85,000 square feet of
   store selling space.  Additionally, the Company expects these projects to
   continue to help the Company position itself against competitive pressures
   in these local marketplaces.  Based on the Company's internal wholesale
   price index, inflation did not have a significant effect on sales between
   years.

        In the fall of 1997, the Company acquired two operating supermarkets
   in the Menasha and Appleton, Wisconsin market areas from Nash Finch
   Company.  The Company renovated the Menasha store subsequent to the
   purchase and the Company opened this corporate store in November 1997 and
   closed its noncompetitive south side Appleton store.  As part of an
   expansion plan, the Company temporarily closed the acquired Appleton
   store.  The Company projects the renovated Appleton corporate store to
   open in July 1998.  Upon completion of the Appleton store project, the
   Company expects to close its other smaller, noncompetitive and older
   corporate Appleton store.  The two replacement corporate supermarkets will
   aggregate approximately 85,000 square feet, an increase of 93% over the
   combined 44,160 square feet of the older units.

   Cost of Products Sold

        Cost of products sold, as percent of sales, increased 0.4% from 84.0%
   in 1996 to 84.4% in 1997.  This nominal increase was principally a direct
   result of the continued reduction in 1997 of higher margin retail sales
   compared to the increasing amount of lower margin wholesale sales.  With
   the acquisition of two retail stores from Nash Finch and one retail store
   from a franchise operator and their respective conversions to corporate
   supermarkets, the Company projects the percentage of higher margin retail
   sales volume to increase in 1998 relative to 1997 levels.  In spite of
   this expected change in sales mix, the Company will continue to emphasize
   increasing its wholesale volume.

   Operating and Administrative Expenses

        Operating and administrative expenses, as a percent of sales,
   decreased 0.5% from 13.6% in 1996 to 13.1% in 1997.  Total operating and
   administrative expenses in 1997 decreased due principally to the closing
   of two smaller underperforming corporate retail stores in September and
   October 1996, respectively.  Additionally, the Company experienced lower
   provisions for self-insured health and casualty programs due to reduced
   frequency and severity of claims.  These decreases were particularly
   evident during the fourth quarter of 1997.  The decrease in operating and
   administrative expenses was partially offset by higher variable expenses,
   such as wages and salaries.  Certain variable expenses increased due
   principally to higher sales volume.

        Due to the highly competitive nature of the industry, certain
   franchise operators and corporate retail stores continue to experience
   operational difficulties in their respective marketplaces.  As a result,
   the Company continues to incur significant receivable realization charges
   from a number of underperforming franchise operators.  Total realization
   charges relating to wholesale bad debts and retail subsidies were
   comparable for both years, totaling $2,046,000 and $2,349,000 in 1997 and
   1996, respectively.  Additionally, the Company continues to evaluate
   various business alternatives relating to the operations of its
   underperforming corporate retail stores.  The Company's business
   alternatives include the sale and subsequent conversion of these stores
   into franchise units, the closing of noncompetitive stores or the
   implementation of other operational changes.  Similar to prior years,
   implementation of these changes can result in the Company incurring
   certain repositioning or restructuring charges involving the termination
   costs of replaced, closed or sold stores.  These actions can negatively
   impact net earnings in the short-term, but management believes that such
   action will help improve the Company's long-term profitability.  For 1997
   and 1996, retail repositioning and restructuring costs amounted to
   $1,071,000 and $299,000, respectively.  The significant increase in retail
   repositioning costs in 1997 compared to 1996 was attributable to:  (i) the
   closure of an underperforming franchise supermarket in Plover, Wisconsin
   during 1997 and resulting in a $700,000 pretax charge to operations; and
   (ii) the closing and termination costs relating to two smaller
   noncompetitive corporate stores that are to be replaced by the two retail
   stores acquired from Nash Finch resulting in a $300,000 pretax charge to
   operations.  The Company also incurred additional charges of $300,000
   relating to market development and startup costs due to the opening of the
   new market corporate store in Appleton, Wisconsin and the conversion of
   the acquired Menasha, Wisconsin supermarket into the Piggly Wiggly format.

   Net Earnings

        As a result of the foregoing, the Company's earnings before income
   taxes increased 18.1% to $12,418,000 in fiscal 1997, from $10,512,000 in
   fiscal 1996.  As a percent of sales, earnings before income taxes
   increased from 2.3% in 1996 to 2.6% in 1997.

        After applying an effective tax rate of 38.5% to earnings before
   income taxes for both years, net earnings for 1997 increased 18.1% to
   $7,637,000, compared with the 1996 net earnings of $6,465,000.  With
   continuing improvements in sales and productivity, the Company's net
   earnings-to-sales ratio for 1997 improved to 1.6%, compared to 1.4% for
   fiscal 1996.  Additionally, 1997 diluted earnings per share increased
   17.8% to $1.06 from $0.90 in 1996.

        As of January 3, 1998, the Company has reported 20 consecutive
   quarters in which it has shown increased earnings over the prior year's
   quarter.

                                  1996 vs. 1995

   Net Sales

        Net sales for 1996 were $453,921,000 compared to $439,646,000 for
   1995.  The increase of $14,275,000, or 3.2%, was due primarily to the
   continuing emphasis on wholesale sales, coupled with moderate increases in
   same store franchise and corporate retail sales.  Franchise and corporate
   retail sales improved, in large part, due to the continuing success of the
   customer-friendly card-based marketing program, the Piggly Wiggly
   Preferred Club/R/.  The total sales increase over the prior year was the
   first such increase since fiscal year 1992.  This sales increase was
   attained despite the sale and conversion of one corporate store to a
   franchise unit in February 1996 and the closure of two smaller, outdated
   and underperforming corporate retail supermarkets in September and October
   1996, respectively.  With respect to facility projects during 1996, the
   Company opened one new market franchise supermarket in August totaling
   17,300 square feet of aggregate selling space.  Additionally, the Company
   completed the expansion and renovation of one franchise store in February
   and opened two new replacement stores in October and November,
   respectively.  These three expansion and replacement projects yielded an
   increase of 32,100 square feet of aggregate selling space, or an increase
   of 63.8% at the three stores.  As of December 28, 1996, the Company had 68
   franchised and 16 corporate supermarkets, compared to 66 franchised and 19
   corporate stores at the end of fiscal year 1995.

        Consistent with the Company's business strategy to expand its
   wholesale volume, there were three supermarket facility projects that were
   completed in 1996.  These completed projects consisted of two replacement
   franchise supermarkets in Hubertus and Edgerton, Wisconsin and one new
   market franchise supermarket in Lodi, Wisconsin.  The Company also sold
   and converted one of its corporate supermarkets into a franchise unit. 
   These projects continued to help the Company position itself for
   additional increases in sales.  Also in 1996, the Company continued its
   rollout of the electronic card marketing and electronic coupon program
   designed to increase customer savings, make grocery shopping easier and
   faster and, ultimately, reward loyal customers.  Based on the Company's
   internal wholesale price index, inflation had no significant effect on
   sales between years.

   Cost of Products Sold

        Cost of products sold, as a percent of sales, did not change between
   years.  The lower margins associated with wholesale sales were offset by
   reduced operating and administrative expenses from the sale of one
   corporate supermarket and its subsequent conversion to a franchised unit
   in February 1996 and the closures of two underperforming corporate stores
   in September and October 1996, respectively.

   Operating and Administrative Expenses

        Operating and administrative expenses amounted to 13.6% of net sales
   in 1996, compared to 13.9% in 1995.  While the percentage decreased, total
   operating and administrative expenses increased $858,000, or 1.41%,
   between years.  Due principally to higher sales, certain variable expenses
   such as wages and salaries and insurance premium costs increased.  These
   increased variable costs, however, were offset by the elimination of
   certain operating expenses resulting from the sale and conversion of one
   corporate store into a franchise unit in February 1996 and the closure of
   two smaller, outdated and underperforming corporate stores in September
   and October 1996, respectively.

        Due to the highly competitive nature of the industry, certain
   franchise operators and corporate retail stores continued to experience
   operational difficulties in their respective marketplaces.  As a result,
   the Company continued to incur significant receivable realization charges
   from its underperforming franchise operators.  Total realization charges
   relating to wholesale bad debts and retail subsidies were comparable for
   both years, totaling $2,349,000 and $2,229,000 in 1996 and 1995,
   respectively.  Similar to prior years, the Company incurred certain
   repositioning or restructuring charges involving the termination costs of
   replaced, closed of sold stores.  For 1996 and 1995, retail repositioning
   and restructuring costs amounted to $299,000 and $1,003,000, respectively.

   Net Earnings

        As a result of the foregoing, the Company's earnings before income
   taxes increased 10.7% to $10,512,000 in fiscal 1996, from $9,500,000 in
   1995.  As a percent of sales, earnings before income taxes increased from
   2.2% in 1995 to 2.3% in 1996.

        After applying an effective tax rate of 38.5% to earnings before
   income taxes, net earnings for 1996 increased 10.7% to $6,465,000,
   compared with the prior year's net earnings of $5,840,000.  With
   improvements in sales and productivity, the Company's net earnings-to-
   sales ratio for 1996 improved to 1.4%, compared to 1.3% for fiscal 1995. 
   Additionally, 1996 diluted earnings per share increased 13.9% to $0.90
   from $0.79 in 1995.  The diluted earnings per share percentage increase in
   1996 could have been greater if not for the $0.03 per share positive
   adjustment in fiscal 1995.  This adjustment was a direct result of the
   Company's redemption at a substantial discount of nearly all of its
   outstanding preferred stock in October 1995.  On a percentage basis,
   diluted earnings per share increased more than net earnings due to
   additional share repurchases during the first half of 1996 which reduced
   the number of weighted average shares outstanding.

   Liquidity and Capital Resources

        The Company's favorable 1997 operating results continued to enhance
   its strong financial position.  As was the case in 1996, the primary
   source of liquidity during 1997 was cash generated from operations.  Cash
   provided by operating activities during 1997 was $8,234,000, compared to
   $12,862,000 in 1996.  Cash flow from operations decreased between years
   due principally to the increase in outstanding receivables from franchise
   operators due in large part to short-term financing support for purchase
   of facilities and equipment for new stores approximating $2,400,000.  The
   decrease in net cash inflows from operations between years did not
   adversely affect the Company's ability to internally fund its capital
   expenditures, purchase shares of its common stock and pay cash dividends. 
   Net earnings from operations of $7,637,000 served as the Company's main
   source of funding in 1997.

        Net cash outflows for investing activities were $6,920,000 in 1997
   compared to $2,751,000 in 1996.  This significant increase was primarily
   attributable to the $2,701,000 acquisition of two retail stores from Nash
   Finch.  Additionally, capital expenditures totaled $4,868,000 for 1997,
   compared to $3,420,000 in 1996.  The 42% increase in 1997 capital
   expenditures was due in large part to the $1,755,000 of equipment and
   fixtures purchased for the corporate store that the Company opened in
   Appleton, Wisconsin in October 1997 and for distribution upgrades and
   office technology equipment approximating $557,000.  For 1998, the
   Company's capital budget is estimated at $4,300,000, of which $2,889,000
   has been committed as of January 3, 1998.  More than half of the 1998
   capital budget is allocated for various equipment and fixtures for new and
   existing stores, some of which relate to retail technology upgrades. 
   Additionally, the Company has allocated approximately $640,000 to purchase
   office technology equipment.  The Company expects to finance these
   projects from internally generated capital.

        Net cash outflows for financing activities were $5,953,000 in 1997
   compared to $4,173,000 in 1996.  Total stock repurchases were
   substantially higher in 1997 due to the Board of Directors' January 29,
   1997 reinstatement of the Company's stock repurchase plan of up to
   $5,000,000 of its outstanding common stock.  The repurchases under the
   stock buy-back authorization are to be effected from time to time in the
   open market, pursuant to privately negotiated transactions or otherwise. 
   They may also include, but the amount of the authorization will not be
   reduced by, the repurchase of common stock issuable upon the exercise of
   stock options granted under the Company's stock option plans.  Shares
   repurchased during 1997 was 289,856 with an aggregate cost of $3,835,000. 
   Total cash dividend payouts on a per share basis increased 13.8% from
   $0.240 in 1996 to $0.273 per share in 1997.

        At January 3, 1998, under the Company's loan agreements, $8,469,000
   of retained earnings were available for the payment of cash dividends and
   other restricted payments.

        In summary, cash and equivalents for fiscal 1997 decreased
   $4,639,000, resulting in a year-end balance of $23,124,000.  Of the year-
   end cash balance, nearly two-thirds was invested in short-term investments
   with maturities of less than three months, such as taxable and tax-exempt
   money market funds and commercial paper with strong credit ratings.  The
   Company has not, and does not intend to, invest in derivative securities.

        The Company is the prime lessee of new retail store facilities and
   subleases such facilities to independent franchise operators.  All new
   facilities in 1997 were financed by operating lease agreements.  The
   Company also leases transportation equipment, principally tractors and
   trailers, corporate office space and certain office equipment.  Some
   leases contain contingent rental provisions based on sales volume at
   retail stores or miles traveled for transportation equipment.  At January
   3, 1998, the Company had $8,805,000 of minimum lease payments required
   under operating leases in 1998 and $5,658,000 of amounts receivable under
   noncancelable subleases in 1998.  Contingent rentals for 1997 and 1996
   were $1,029,000 and $1,012,000, respectively.  Additionally, at January 3,
   1998, the Company had $11,177,000 of long-term capital lease obligations,
   $7,270,000 of which represented noncurrent receivables from wholesale
   customers under capital leases.

        The Company typically provides short-term financing support to its
   wholesale customers for the purchase of facilities and equipment for new
   or remodeled stores.  The financing support is subsequently refinanced,
   typically through banks, with the Company receiving reimbursement. 
   Additionally, the Company was contingently liable under guarantees of
   wholesale customers' bank note agreements totaling $13,226,000 and
   $15,094,000 at January 3, 1998 and December 28, 1996, respectively.  All
   of the loan guarantees are fully collateralized, principally with
   equipment and inventory and, to a lesser extent, with building facilities.

        At January 3, 1998, the Company's ratio of total liabilities to
   shareholders' investment was 0.96, compared to 1.09 at December 28, 1996. 
   The ratio decrease was principally attributable to record earnings and
   reduction in long-term debt in 1997.  At January 3, 1998, the Company had
   available the entire amount of unsecured revolving bank credit facilities
   totaling $16,000,000.

        The Company believes its cash and debt-to-equity positions continue
   to compare very favorably to most industry competitors.  Additionally, the
   Company believes that its financial condition provides it with adequate
   long-term flexibility to finance anticipated capital requirements without
   adversely impacting its financial position or liquidity.

        The Company has assessed and continues to assess the impact of the
   year 2000 issue on its operations, including the development of cost
   estimates for, and the extent of programming changes required to address
   this issue.  The Company is also assessing the impact of this issue with
   its key vendors and suppliers.  Although final cost estimates have yet to
   be determined, based on current information available, the Company
   anticipates that its year 2000 costs will only result in an immaterial
   increase to the Company's expenses during 1998.

   Company Business

        The Company is engaged in distributing food and related products at
   wholesale and retail.  At January 3, 1998, the Company franchised 68 and
   operated 18 corporate retail supermarkets under the Piggly Wiggly/R/ name
   in its eastern Wisconsin and northeastern Illinois market areas.  The
   Company owns the right to grant Piggly Wiggly franchises in its market
   areas.

        The Company is the primary supplier to its franchised and corporate
   stores.  The Company also serves as a wholesaler to other smaller
   independent retail stores in its market areas.  The Company supplies
   grocery, frozen food, dairy and produce to its customers through its
   364,000 square foot distribution center in Sheboygan, Wisconsin.  Also,
   the Company provides its customers with fresh, frozen and processed meats,
   eggs and deli items through a third-party distribution facility in
   Milwaukee, Wisconsin on a contract basis.

        The Company employs approximately 1,680 individuals, nearly 1,230 of
   whom are employed in the operation of corporate retail supermarkets.  A
   majority of the Company's retail employees are employed on a part-time
   basis.  Of the Company's remaining employees, approximately 210 are
   engaged in warehousing, distribution and trucking activities, and nearly
   240 are corporate and administrative personnel.

   <PAGE>


                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

   Board of Directors and Shareholders
   Schultz Sav-O Stores, Inc.

        We have audited the accompanying consolidated balance sheets of
   Schultz Sav-O Stores, Inc. and its subsidiary as of January 3, 1998 and
   December 28, 1996 and the related consolidated statements of earnings,
   cash flows and shareholders' investment for each of the three fiscal years
   in the period ended January 3, 1998.  These consolidated financial
   statements are the responsibility of the Company's management.  Our
   responsibility is to express an opinion on these consolidated financial
   statements based on our audits.

        We conduct our audits in accordance with generally accepted
   accounting standards.  Those standards require that we plan and perform
   the audit to obtain reasonable assurance about whether the financial
   statements are free of material misstatement.  An audit includes
   examining, on a test basis, evidence supporting the amounts and
   disclosures in the financial statements.  An audit also includes assessing
   the accounting principles used and significant estimates made by
   management, as well as evaluating the overall financial statement
   presentation.  We believe that our audits provide a reasonable basis for
   our opinion.

        In our opinion, the consolidated financial statements referred to
   above present fairly, in all material respects, the financial position of
   Schultz Sav-O Stores, Inc. and its subsidiary as of January 3, 1998 and
   December 28, 1996, and the results of their operations and their cash
   flows for each of the three fiscal years in the period ended January 3,
   1998, in conformity with generally accepted accounting principles.


                                                      /s/ Arthur Andersen LLP
   Milwaukee, Wisconsin                                   Arthur Andersen LLP
   February 6, 1998

   <PAGE>

                           CONSOLIDATED BALANCE SHEETS
                   As of January 3, 1998 and December 28, 1996

    Assets                                       1997             1996
    Current Assets:                                      
      Cash and equivalents                    $23,124,000      $27,763,000
      Receivables                               9,718,000        5,676,000
      Inventories                              21,741,000       22,316,000
      Other current assets                      3,635,000        2,672,000
      Deferred income taxes                     4,131,000        3,824,000
                                               ----------       ----------
      Total current assets                     62,349,000       62,251,000
                                               ----------       ----------
    Noncurrent receivable under capital
      subleases                                 7,270,000        8,239,000
    Property under capital leases, net          2,786,000        3,073,000
    Other noncurrent assets                     3,782,000        3,097,000
    Property and equipment, net                22,679,000       21,544,000
                                               ----------       ----------
    Total assets                              $98,866,000      $98,204,000
                                               ==========       ==========
    Liabilities & shareholders' investment               
    Current liabilities:                                 
      Accounts payable                        $21,305,000      $20,564,000
      Accrued salaries and benefits             4,395,000        4,189,000
      Accrued insurance                         3,095,000        3,328,000
      Retail repositioning reserve                610,000          852,000
      Other accrued liabilities                 2,861,000        3,692,000
      Current obligations under capital
        leases                                    665,000          702,000
      Current maturities of long-term debt        201,000          345,000
                                               ----------       ----------
      Total current liabilities                33,132,000       33,672,000
                                               ----------       ----------
    Long-term obligations under capital
      leases                                   11,177,000       12,368,000
    Long-term debt                              3,165,000        3,375,000
    Deferred income taxes                       1,008,000        1,754,000
    Shareholders' investment:                            
      Common stock, $0.05 par value,
        authorized 20,000,000 shares,
        issued 8,750,342 in 1997 and 1996         438,000          292,000
      Additional paid-in capital               13,940,000       13,331,000
      Retained earnings                        51,299,000       45,654,000
      Treasury stock at cost, 1,938,463
        shares in 1997 and 1,214,472
        shares in 1996                        (15,293,000)     (12,242,000)
                                               ----------       ----------
    Total shareholders' investment             50,384,000       47,035,000
                                               ----------       ----------
    Total liabilities and shareholders'
      investment                              $98,866,000      $98,204,000
                                               ==========       ==========

   See notes to consolidated financial statements.


   <PAGE>

                       CONSOLIDATED STATEMENTS OF EARNINGS
                      For fiscal years 1997, 1996 and 1995

                                       1997           1996          1995

    Net sales                     $473,006,000  $453,921,000  $439,646,000
    Costs and expenses:                       
      Cost of products sold        399,099,000   381,492,000   369,130,000
      Operating and
        administrative expenses     61,799,000    61,892,000    61,034,000
                                    ----------    ----------    ----------
    Operating income                12,108,000    10,537,000     9,482,000
    Interest income                  1,157,000       842,000       944,000
    Interest expense                  (847,000)     (867,000)     (926,000)
                                    ----------    ----------    ----------
    Earnings before income taxes    12,418,000    10,512,000     9,500,000
    Provision for income taxes       4,781,000     4,047,000     3,660,000
                                    ----------    ----------    ----------
    Net earnings                   $ 7,637,000   $ 6,465,000   $ 5,840,000
                                    ----------    ----------    ----------
    Earnings per share-basic             $1.11         $0.93         $0.82
                                         =====         =====         =====
    Earnings per share-diluted           $1.06         $0.90         $0.79
                                         =====         =====         =====

   See notes to consolidated financial statements.

   <PAGE>


                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                      For fiscal years 1997, 1996 and 1995

                                          1997         1996         1995

    Cash flows from operating
      activities:                              
      Net earnings                 $  7,637,000 $  6,465,000 $   5,840,000
      Adjustments to reconcile net
         earnings to net cash
         provided by operating
         activities:                           
       Depreciation and
         amortization                 4,517,000    4,451,000     4,467,000
       Deferred income taxes           (609,000)    (626,000)    1,003,000
      Changes in assets and
         liabilities:                          
       Receivables                   (4,042,000)    (114,000)    1,276,000
       Inventories                    1,476,000   (1,858,000)      869,000
       Other current assets            (551,000)   2,335,000    (2,584,000)
       Accounts payable                 741,000      823,000      (140,000)
       Accrued liabilities             (935,000)   1,386,000    (4,099,000)
                                     ----------   ----------    ----------
    Net cash flows from operating
      activities                      8,234,000   12,862,000     6,632,000
                                     ----------   ----------    ----------
    Cash flows from investing
      activities:                              
      Capital additions              (4,868,000)  (3,420,000)   (3,545,000)
      Proceeds from asset sales         144,000       88,000       599,000
      Acquisition of retail stores   (2,701,000)        -             -   
      Receipt of principal amounts
       under capital subleases          505,000      581,000       518,000
                                     ----------   ----------    ----------
    Net cash flows from investing
      activities                     (6,920,000)  (2,751,000)   (2,428,000)
                                     ----------   ----------    ----------
    Cash flows from financing
      activities:                              
      Payment for acquisition of
       treasury stock                (3,835,000)  (2,233,000)   (3,475,000)
      Payment of cash dividends      (1,879,000)  (1,666,000)   (1,047,000)
      Proceeds from exercise of
       stock options                    817,000      856,000       487,000
      Principal payments on capital
       lease obligations               (702,000)    (777,000)     (714,000)
      Principal payments on long-
       term debt                       (354,000)    (337,000)     (323,000)
      Repurchase of preferred stock        -         (16,000)     (142,000)
                                     ----------   ----------    ----------
    Net cash flows from financing
      activities                     (5,953,000)  (4,173,000)   (5,214,000)
                                     ----------   ----------    ----------
    Cash and equivalents:                      
      Net change                     (4,639,000)   5,938,000    (1,010,000)
      Balance, beginning of year     27,763,000   21,825,000    22,835,000
                                     ----------   ----------    ----------
    Balance, end of year           $ 23,124,000 $ 27,763,000   $21,825,000
                                     ==========   ==========    ==========

   See notes to consolidated financial statements.


   <PAGE>


   <TABLE>
   <CAPTION>
                                 CONSOLIDATED STATEMENTS OF SHAREHOLDERS' INVESTMENT
                                        For fiscal years 1997, 1996 and 1995

                                            1997                       1996                       1995
                                     Shares        Amount      Shares        Amount       Shares         Amount

    <S>                           <C>            <C>        <C>           <C>         <C>
    Preferred Stock, $100 par              
      Beginning of year                -         $   -            159     $  16,000        3,000     $  300,000
      Repurchase of preferred
       stock                           -             -           (159)      (16,000)      (2,841)      (284,000)
                                 ----------     ---------  ----------     ---------   ----------     ----------
    End of year                        -             -           -             -             159         16,000
                                 ==========     =========  ==========     =========   ==========     ==========
    Common Stock, $0.05 par                
      Beginning of year           5,833,570       292,000   5,833,570       292,000    2,916,785        146,000
      Three-for-two stock split
       effected in the form of
       50% stock dividend, net
       of fractional shares       2,916,772       146,000        -             -            -              -   
      Two-for-one stock split
       effected in the form of a
       100% stock dividend             -             -           -             -       2,916,785        146,000
                                 ----------     ---------  ----------    ----------   ----------      ---------
    End of year                   8,750,342       438,000   5,833,570       292,000    5,833,570        292,000
                                 ==========     ========= ===========    ==========   ==========     ==========

    Additional Paid-in Capital             
      Beginning of year                        13,331,000                12,990,000                  12,680,000
      Exercise of stock options                   609,000                   341,000                     168,000
      Repurchase of preferred
       stock                                         -                         -                        142,000
                                               ----------                ----------                  ----------
    End of year                                13,940,000                13,331,000                  12,990,000
    Retained Earnings                          ==========                ==========                  ==========
      Beginning of year                        45,654,000                40,855,000                  36,179,000
      Net earnings                              7,637,000                 6,465,000                   5,840,000
      Cash dividends                       
       Preferred stock ($3.00
         per share)                                  -                         -                         (9,000)
       Common stock ($0.273 per
         share in 1997, $0.240
         in 1996 and $0.147 in
         1995)                                 (1,879,000)               (1,666,000)                 (1,038,000)
      Three-for-two stock split
       effected in the form of a
       50% stock dividend, net
       of fractional shares                      (113,000)                     -                           -   
      Two-for-one stock split
       effected in the form of a
       100% stock dividend                           -                         -                       (117,000)
                                               ----------                ----------                  ----------
    End of year                                51,299,000                45,654,000                  40,855,000
                                               ==========                ==========                  ==========

    Treasury Stock                         
      Beginning of year          (1,214,472)  (12,242,000) (1,179,972)  (10,865,000)    (495,551)    (7,848,000)
      Exercise of stock options     173,100       817,000     111,300       856,000       53,359        487,000
      Acquisition of treasury
       stock                       (289,856)   (3,835,000)   (145,800)   (2,233,000)    (152,294)    (3,475,000)
      Three-for-two stock split
       effected in the form of a
       50% stock dividend, net
       of fractional shares        (607,235)      (33,000)       -             -            -              -   
      Two-for-one stock split
       effected in the form of a
       100% stock dividend             -             -           -             -        (585,486)       (29,000)
                                 ----------    ----------  ----------    ----------   ----------     ----------
    End of year                  (1,938,463)  (15,293,000) (1,214,472)  (12,242,000)  (1,179,972)   (10,865,000)
                                 ==========    ==========  ==========    ==========   ==========     ==========
    Shareholders' investment,
      end of year                             $50,384,000               $47,035,000                 $43,288,000
                                               ==========                ==========                  ==========

   See notes to consolidated financial statements.
   </TABLE>

   <PAGE>

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                      For fiscal years 1997, 1996 and 1995

   (I)  Description of Business

     The Company is engaged in the food distribution business through
   franchised and corporate retail supermarkets and as a supplier to
   independent food stores.  The retail supermarkets and independent food
   stores supplied by the Company are located in eastern Wisconsin and
   northeastern Illinois.  All franchised and corporate stores operate under
   the name of Piggly Wiggly./R/

   (II) Summary of Significant Accounting Policies

   Accounting periods

     The Company's fiscal year ends on the Saturday closest to December 31. 
   The 1997 fiscal year was a 53-week period ended January 3, 1998.  The 1996
   and 1995 fiscal years were 52-week periods ended December 28, 1996 and
   December 30, 1995, respectively.

   Principles of consolidation

     The financial statements include the accounts of Schultz Sav-O Stores,
   Inc. and its wholly-owned subsidiary, PW Trucking, Inc.  Any intercompany
   accounts and transactions have been eliminated.

   Cash and equivalents

     Cash and equivalents consist of demand deposits at commercial banks and
   highly liquid investments with a maturity of three months or less when
   purchased.  Cash equivalents are stated at cost which approximate market
   value.

   Receivables

     Receivables are shown net of allowance for doubtful accounts of
   $3,950,000 and $3,650,000 at January 3, 1998 and December 28, 1996,
   respectively.

   Inventories

     Inventories, substantially all of which consist of food, groceries and
   related products for resale, are stated at the lower of cost or market
   value.  Cost is determined primarily on the last-in, first-out (LIFO)
   method.  For meat and produce, cost is determined on the first-in, first-
   out (FIFO) method.  At January 3, 1998 and December 28, 1996, 81% and 82%,
   respectively, of all inventories were accounted for under the LIFO method.

     The excess of current cost over the stated LIFO cost of inventory was
   $9,609,000 and $9,447,000 at January 3, 1998 and December 28, 1996,
   respectively.

   Other current assets

     Other current assets at January 3, 1998 and December 28, 1996 consisted
   of the following:

                                              1997              1996
    Property held for resale             $1,663,000        $  245,000
    Prepaid expenses                      1,209,000           615,000
    Receivable under capital subleases      443,000           504,000
    Retail systems and supplies for
      resale                                320,000         1,308,000
                                          ---------         ---------
    Other current assets                 $3,635,000        $2,672,000
                                          =========         =========


   Property and equipment, net

     Property and equipment are stated at cost.  Depreciation is provided on
   the straight-line method over the estimated useful lives of the assets. 
   Facility remodeling and upgrade costs on leased stores are capitalized as
   leasehold improvements and are amortized over the shorter of the remaining
   lease term or the useful life of the asset.  Upon disposal, the
   appropriate asset cost and accumulated depreciation are retired.  Gains
   and losses on disposition are included in earnings.

     Property and equipment, net, at January 3, 1998 and December 28, 1996
   consisted of the following:

                                            1997               1996

    Land and buildings                $18,455,000        $18,382,000
    Leasehold improvements              5,391,000          5,398,000
    Equipment and fixtures             33,537,000         29,911,000
                                       ----------         ----------
                                       57,383,000         53,691,000
    Less accumulated depreciation
     and amortization                 (34,704,000)       (32,147,000)
                                       ----------         ----------
    Property and equipment, net       $22,679,000        $21,544,000
                                       ==========         ==========

   Accounts payable

        Accounts payable included $7,583,000 and $6,968,000 at January 3,
   1998 and December 28, 1996, respectively, of issued checks that have not
   cleared the Company's disbursing bank accounts.

   Retail repositioning reserve

        Estimated repositioning and termination expenses associated with the
   closure, replacement or disposal of stores, consisting primarily of lease
   payments, charges to reduce assets to net realizable value and severance
   payments, are charged to operating and administrative expenses upon the
   decision to close, replace or dispose of a store as soon as the amounts
   are reasonably estimated.  Due to inherent uncertainties in estimating
   these repositioning and termination costs, it is at least reasonably
   possible that the Company's estimates may change in the near term.

   Earnings per share

        In March 1997, the Financial Accounting Standards Board (FASB) issued
   Statement of Financial Accounting Standards (SFAS) Number 128, "Earnings
   per Share."  The new standard simplifies the standards for computing
   earnings per share and requires presentation of two new amounts, basic and
   diluted earnings per share.  Basic earnings per share is computed by
   dividing net earnings by the weighted average number of shares of common
   stock outstanding during the year.  Diluted earnings per share is computed
   by dividing net earnings by the weighted average number of shares of
   common stock outstanding and common stock equivalents during the year. 
   Common stock equivalents used in computing diluted earnings per share
   related to stock options which, if exercised, would have a dilutive effect
   on earnings per share.

        The Company's calculations of earnings per share-basic and earnings
   per share-diluted were as follows:

                                 1997             1996            1995
    Net earnings available
      for common
      shareholders            $7,637,000      $6,465,000       $5,831,000
    Weighted average
      shares outstanding       6,871,000       6,944,000        7,135,000
    Earnings per share-
      basic                        $1.11           $0.93            $0.82
                               ---------       ---------        ---------
    Net earnings available
      for common
      shareholders            $7,637,000      $6,465,000       $5,831,000
    Weighted average
      shares outstanding       6,871,000       6,944,000        7,135,000
    Stock options'
      dilutive effect            277,000         243,000          267,000
    Weighted average
      shares and
      equivalents
      outstanding              7,148,000       7,187,000        7,402,000
    Earnings per share-
      diluted                      $1.06           $0.90            $0.79

   Supplementary disclosure of cash flow information

        Interest and taxes paid included in the Company's cash flow from
   operations were as follows:


                            1997               1996              1995
    Interest paid       $  878,000        $  873,000        $  902,000
    Taxes paid           5,911,000         4,071,000         3,368,000

   Use of estimates

        The preparation of financial statements in conformity with generally
   accepted accounting principles requires management to make estimates and
   assumptions that affect the reported amounts of assets and liabilities and
   disclosure of contingent assets and liabilities at the date of the
   financial statements and the reported amounts of revenues and expenses
   during the reporting periods.  Actual results could differ from those
   estimates.

   Store pre-opening costs

        Costs associated with the opening of new stores, consisting primarily
   of advertising, supplies, occupancy and payroll, are charged to operating
   and administrative expenses as incurred.  Depreciation and amortization of
   property and equipment and leasehold improvements begin in the period a
   store begins operations.

   Advertising costs

        Costs incurred for producing and communicating advertising are
   expensed when incurred.

   Reclassifications

        Certain 1996 and 1995 amounts previously reported have been
   reclassified to conform to the 1997 presentation.

   (III)     Acquisition

        On September 5, 1997, the Company acquired substantially all of the
   assets of two retail grocery stores located in and around Appleton,
   Wisconsin from Nash Finch Company, a publicly-held owned Delaware
   corporation for $2,701,000 in cash.  The acquisition was accounted for as
   a purchase.  Accordingly, the assets of the acquired retail supermarkets
   are included in the Company's consolidated balance sheet as of January 3,
   1998.  The purchase price was allocated based upon the relative fair
   market value of assets acquired.  The excess of the purchase price over
   assets acquired approximated $900,000 and is being amortized over 15
   years.  The results of operations of one of the retail stores that has
   been operational since November was not significant.  The other retail
   store is currently undergoing renovation and is projected to open in July
   1998.  The Company financed the acquisition solely through working capital
   from operations.

   (IV) Long-Term Debt

        The Company has a loan agreement providing unsecured revolving credit
   facilities totaling $16,000,000 through April 30, 1999.  This arrangement
   provides for borrowings at rates not to exceed the bank's prime rate. 
   There are no compensating balance requirements.  There were no borrowings
   outstanding under this agreement during 1997 and 1996.

        Long-term debt at January 3, 1998 and December 28, 1996 consisted of
   the following:

                                                1997              1996
    Mortgage note, 9.675% due in
     monthly installments of $33,026
     including interest due through
     June 2012                             $3,091,000        $3,191,000
    Term note, 9.91%, due in quarterly
     installments of $55,000 through
     June 1998                                 75,000           295,000
    Land contract, 10.0%, due in annual
     installments of $33,333 through
     March 2003                               200,000           234,000
                                            ---------         ---------
                                            3,366,000         3,720,000
    Less current maturities                  (201,000)         (345,000)
                                            ---------         ---------
    Long-term debt                         $3,165,000        $3,375,000
                                            =========         =========

        At January 3, 1998, the fair value of the financial instruments
   approximated carrying value.  The revolving credit and term note
   agreements contain various covenants including, among others, the
   maintenance of defined working capital, net worth of $36,000,000, certain
   debt-equity ratios, restrictions against pledging of or liens upon certain
   assets, mergers, significant changes in ownership and limitations on
   restricted payments.  As of January 3, 1998, $8,469,000 of retained
   earnings were available for cash dividends and other restricted payments.

        The total amount of long-term debt due in each of the fiscal years
   1998 through 2002 will be $201,000, $144,000, $156,000, $168,000 and
   $182,000, respectively, and $2,515,000 from 2003 to 2012.

        Interest expenses consisted of the following:


                              1997               1996             1995
    Interest on long-
     term debt              $350,000          $383,000         $419,000
    Imputed interest-
     capital leases          497,000           484,000          507,000
                             -------           -------          -------
    Interest expense        $847,000          $867,000         $926,000
                             =======           =======          =======

   (V)  Income Taxes

        The difference between the statutory federal income tax rate and the
   effective rate is summarized as follows:

                               1997             1996             1995

    Federal income tax         34.1%           34.0%             34.0%
    State income taxes,
     net of federal
     income tax benefit         5.2             5.3               5.1 
    Other, net                 (0.8)           (0.8)             (0.6)
                              -----           -----             -----
    Effective income tax
     rate                      38.5%           38.5%             38.5%
                              =====           =====             =====

        Components of provision for income taxes consisted of the following:


                                1997           1996           1995
    Currently payable
     Federal                 $4,433,000     $3,804,000    $2,082,000
     State                      957,000        869,000       575,000
    Deferred                   (609,000)      (626,000)   (1,003,000)
                              ---------      ---------     ---------
    Provision for income
     taxes                    4,781,000      4,047,000     3,660,000
                              =========      =========     =========

        The components of deferred income tax assets and liabilities at
   January 3, 1998 and December 28, 1996 were as follows:


                                                1997              1996
    Deferred income tax assets:
     Bad debt reserve                      $1,541,000        $1,424,000
     Accrued insurance                      1,050,000         1,277,000
     Capital lease accounting                 694,000           716,000
     Vacation pay                             570,000           513,000
     Retail repositioning reserve             238,000           332,000
     Other                                  1,161,000           593,000
                                            ---------         ---------
    Total deferred income tax assets        5,254,000         4,855,000
                                            ---------         ---------
    Deferred income tax liabilities:
     Property and equipment                (1,945,000)       (2,470,000)
     Pension                                 (186,000)         (315,000)
                                            ---------         ---------
    Total deferred income tax
     liabilities                           (2,131,000)       (2,785,000)
                                            ---------         ---------
    Net deferred income tax asset          $3,123,000        $2,070,000
                                            =========         =========

        The net deferred income tax asset as of January 3, 1998 and December
   28, 1996 were classified in the balance sheet as follows:

                                            1997              1996

    Current deferred income tax asset    $4,131,000        $3,824,000
    Noncurrent deferred income tax
         liability                       (1,008,000)       (1,754,000)
                                          ---------         ---------
    Net deferred income tax asset        $3,123,000        $2,070,000
                                          =========         =========

   (VI) Commitments and Contingent Liabilities

        The Company has projected capital expenditures for fiscal year 1998
   at $4,300,000.  Commitments approximating $2,889,000 were made as of
   January 3, 1998.

        As of January 3, 1998, the Company was contingently liable under
   guarantees of bank note agreements of wholesale customers totaling
   $13,226,000.  All of the loan guarantees are fully collateralized,
   principally with equipment and inventory, and to a lesser extent, with
   building facilities.

   (VII)     Retirement Plans

        The Company has a trusteed retirement savings defined contribution
   plan, which includes provisions of Section 401(k) of the Internal Revenue
   Code, for the benefit of its non-union eligible employees.  Annual
   provisions are based on a mandatory 5% of eligible participant
   compensation and additional amounts at the sole discretion of the Board of
   Directors.  Provisions for the three fiscal years ended 1997, 1996 and
   1995 were $835,000, $793,000 and $720,000, respectively.  The plan allows
   participants to make pretax contributions.  The Company then matches
   certain percentages of employee contributions.  The Company's matching
   contributions for 1997, 1996 and 1995 were $79,000, $71,000 and $68,000,
   respectively.

        The Company has union-administered multi-employer pension plans
   covering all hourly paid employees represented by collective bargaining
   agreements.  Total pension expense, which the Company funds as accrued,
   was $1,456,000, $1,564,000 and $1,599,000 in fiscal years 1997, 1996 and
   1995, respectively.  Complete information with respect to the Company's
   portion of plan net assets and the actuarial present value of accumulated
   plan benefits is not available.

   (VIII)    Leases

        The Company leases most of its retail stores under lease agreements
   with original lease periods of 15 to 20 years and typically with five-year
   renewal options.  Exercise of such options is dependent on, among others,
   the level of business conducted at the location.  Executory costs, such as
   maintenance and real estate taxes, are generally the Company's
   responsibility.  In a majority of situations, the Company will enter into
   a lease for a store and sublease the store to a wholesale customer. 
   Additionally, the Company leases transportation equipment, principally
   tractors and trailers, corporate office space and certain office
   equipment.  Some leases contain contingent rental provisions based on
   sales volume at retail stores or miles traveled for tractors and trailers. 
   Contingent rental expense associated with the Company's capital leases and
   sublease income was not material to the Company's financial statements.

        Capitalized leases were calculated using interest rates appropriate
   at the inception of each lease.  A summary of real property utilized by
   the Company under capital leases at January 3, 1998 and December 28, 1996
   was as follows:

                                             1997               1996
    Investments in leased property
     under capital leases                 $5,264,000         $5,264,000
    Less accumulated amortization         (2,478,000)        (2,191,000)
                                           ---------          ---------
    Property under capital leases, net    $2,786,000         $3,073,000
                                           =========          =========

        Amortization of leased property under capital leases, included in
   operating and administrative expenses, amounted to $287,000, $273,000 and
   $283,000 in fiscal years 1997, 1996 and 1995, respectively.

        The following is a schedule of future minimum lease payments under
   capital leases and subleases and the present value of such payments as of
   January 3, 1998:

                                         Capital lease     Capital sublease
                                          obligations         receivables

    1998                                $ 2,059,000         $ 1,365,000
    1999                                  2,059,000           1,364,000
    2000                                  2,017,000           1,302,000
    2001                                  2,020,000           1,305,000
    2002                                  2,023,000           1,308,000
    2003-2009                            10,939,000           7,220,000
                                         ----------          ----------
    Total minimum lease payments         21,117,000          13,864,000

    Less interest                        (9,275,000)         (6,151,000)
                                         ----------          ----------
    Present value of minimum lease
     payments and amounts receivable     11,842,000           7,713,000
    Less current portion                   (665,000)           (443,000)
                                         ----------          ----------
    Long-term obligations and
     receivable                         $11,177,000          $7,270,000
                                         ==========          ==========

        The following is a schedule of future minimum lease payments required
   under operating leases for retail stores, transportation equipment,
   corporate office space and office equipment that have noncancelable lease
   terms in excess of one year as of January 3, 1998:

    1998                                                    $ 8,805,000
    1999                                                      8,638,000
    2000                                                      8,216,000
    2001                                                      7,713,000
    2002                                                      7,743,000
    2003-2017                                                69,001,000
                                                            -----------
    Total minimum lease payments                            110,116,000
    Lease minimum amounts receivable under
     noncancelable subleases                                (82,146,000)
                                                            -----------
    Net minimum lease payments                              $27,970,000
                                                            ===========


        Rental expenses for all operating leases amounted to $3,912,000,
   $3,813,000 and $3,958,000 in fiscal years 1997, 1996 and 1995,
   respectively.  These amounts include $1,029,000, $1,012,000 and
   $1,113,000, respectively, for contingent rentals.

   (IX) Stock Option Plans

        The Company has stock option plans which provide for the grant of
   either incentive or nonqualified stock options to key employees.  The
   exercise price of each option is equal to the market price of the
   Company's stock on the date of grant.  Options granted are exercisable for
   seven years from the date of grant and vest ratably over the first three
   years.  Such vesting may be accelerated by the Stock Option Committee of
   the Board of Directors or upon a change in control of the Company, as
   defined by the plans.

        The Company applies Accounting Principles Board Opinion 25 in
   accounting for its stock option plans.  In 1995, the Financial Accounting
   Standard Board issued SFAS No. 123, "Accounting for Stock-Based
   Compensation".  The statement allows for companies to recognize as
   compensation expense over the vesting period the fair value of all stock-
   based awards on the date of grant.  Alteratively, SFAS No. 123 allows
   entities to continue to apply the provisions of APB 25 and provide pro
   forma net income and pro forma earnings per share disclosures for employee
   stock option grants made in 1995 and future years as if the fair value-
   based method defined in SFAS No. 123 has been applied.  In fiscal year
   1996, the Company adopted the disclosure requirements of SFAS No. 123. 
   Had the Company determined compensation cost based on the fair value at
   the grant date for its stock options under SFAS No. 123, the Company's net
   earnings would have been reduced to the following pro forma amounts below:

                              1997             1996             1995
    Net earnings

     As reported           $7,637,000       $6,465,000      $5,840,000
     Pro forma              7,417,000        6,305,000       5,752,000
                           ----------       ----------      ----------
    Earnings per
     share-diluted
     As reported                $1.06            $0.09           $0.79
     Pro forma                   1.04              0.8            0.78

        Since the compensation cost is reflected over the vesting period of
   three years and compensation cost for options granted prior to January 1,
   1995 is not considered, the full impact of calculating the compensation
   cost under SFAS No. 123 is not reflected in the pro forma net earnings
   presented above.  The fair value of each option grant is estimated on the
   date of grant using the Black-Scholes option-pricing model with the
   following weighted average assumptions used for grants in 1997, 1996 and
   1995:

                                    1997            1996           1995
    Dividend yield                 2.06%           2.50%          2.50%

    Expected volatility           25.62%          20.92%         19.85%
    Risk-free interest rate        6.36%           5.35%          7.54%
    Expected term of grant     5.5 years       6.0 years      6.0 years

        As of January 3, 1998, no incentive stock options have been granted. 
   Following is a summary of the status of nonqualified stock options for the
   fiscal years 1997, 1996 and 1995:

                                        Number of           Range of per
                                          shares         share option prices

    Shares under option at
         December 31, 1994               678,525             $3.56-$5.83
         Granted                         144,300                6.50
         Exercised                      (117,276)            9.83-14.50
    Shares under option at
         December 30, 1995               705,549              4.17-6.50
         Granted                         132,900                10.50
         Exercised                      (166,950)            9.83-11.00
         Forfeited                        (2,799)               5.09
    Shares under option at
         December 28, 1996               668,700             4.17-10.50
         Granted                         143,700                9.67
         Exercised                      (173,100)            9.33-16.33
    Shares under option at
         January 3, 1998                 639,300             4.17-10.50
    Shares reserved for grant at
         January 3, 1998                 372,900
    Options granted in
         January 1998                    151,500               $15.00


        When options were exercised, the Company realized certain income tax
   benefits.  These benefits resulted in a decrease in current income taxes
   payable and a corresponding increase in additional paid-in capital. 
   Nonqualified stock options exercisable at January 3, 1998 were 341,150
   shares.

   (X)  Preferred Stock

        The Company has 3,000 shares of preferred stock authorized.  Prior to
   1995, all of the shares were issued and outstanding.  In fiscal years 1995
   and 1996, the Company repurchased all of the shares issued.  Therefore, at
   January 3, 1998 and December 28, 1996, no shares of preferred stock were
   issued and outstanding.

        The Company also has 1,000,000 shares of $0.05 par value class B
   preferred stock authorized, none of which have been issued.  These shares
   are issuable in such series and with such relative rights and preferences
   as may be determined from time to time by the Board of Directors.

   (XI) Common Stock

        On July 25, 1997, the Board of Directors authorized a three-for-two
   common stock split, effected in the form of a 50% stock dividend
   distributed on September 5, 1997, to shareholders of record on August 20,
   1997.  All historical share amounts, per share amounts, stock option data
   and market prices of the Company's common stock prior to dividend
   distribution date have been restated to retroactively reflect the stock
   split.  At January 3, 1998, of the 20,000,000 shares of common stock
   authorized, 8,750,342 shares were issued and 6,811,879 shares were
   outstanding.

        All common shares issued and issuable include one associated common
   stock purchase right which entitles shareholders to purchase one share of
   common stock from the Company at an exercise price equivalent to $14 per
   share.  The rights become exercisable after a person acquires beneficial
   ownership of 20% or more of the Company's common stock.  The rights do not
   have any voting rights and may be redeemed at a price of $0.0067 per
   right.  At January 3, 1998, approximately 9,762,000 shares of common stock
   were reserved for issuance upon exercise of the rights.  Under certain
   circumstances, the rights may be exchanged at a ratio of one share per
   right.  The rights expire on January 6, 1999.  Upon the occurrence of
   certain defined events, the rights will be modified to entitle the holder
   (other than an "acquiring person") to purchase the shares of common stock
   of the Company or of such acquiring person having a market value of two
   times the exercise price of the rights.

   Unaudited Quarterly Financial Information

        The Company generally includes sixteen weeks in its first quarter and
   twelve weeks in each subsequent quarter.  In fiscal year 1997, the fourth
   quarter consisted of thirteen weeks.  Summarized quarterly and annual
   financial information for fiscal years 1997 and 1996 follows:

    (dollars in
    thousands, except
    per share data)               Fiscal Year Ended January 3, 1998
                            First    Second     Third     Fourth      Year

    Net Sales            $138,826  $109,844  $105,826   $118,510   $473,006
    Gross profit           22,077    17,197    16,417     18,216     73,907
    Net earnings            1,587     1,791     1,734      2,525      7,637
    Earnings per share-
     basic                   0.23      0.26      0.25       0.37       1.11
    Earnings per share-
     diluted                 0.22      0.25      0.24       0.35       1.06
    Weighted average
     shares and
     equivalents
     outstanding        7,200,000 7,164,000 6,823,000  7,161,000  7,148,000


    (dollars in thousands,
    except per share data)         Fiscal Year Ended December 28, 1996
                              First    Second     Third    Fourth     Year

    Net Sales              $134,079  $105,544  $105,383  $108,915  $453,921
    Gross profit             21,531    17,005    16,646    17,247    72,429
    Net earnings              1,261     1,576     1,472     2,156     6,465
    Earnings per share-
     basic                     0.18      0.23      0.21      0.31      0.93
    Earnings per share-
     diluted                   0.17      0.22      0.21      0.30      0.90
    Weighted average shares
     and equivalents
     outstanding          7,245,000 7,161,000 7,142,000 7,172,000 7,187,000


   Common Stock Information

        The Company's common stock is traded over-the-counter on the Nasdaq
   Stock Market under the symbol SAVO.  There are approximately 1,025
   beneficial holders of the Company's common stock.  An analysis of high and
   low last sale stock prices by quarter and for the last three years are as
   follows:

   <TABLE>
   <CAPTION>
                   First            Second            Third             Fourth             Year
               High      Low     High     Low     High      Low     High     Low      High      Low

    <S>       <C>       <C>    <C>      <C>      <C>      <C>      <C>      <C>     <C>        <C>
    1997      $11.50    $9.33  $12.50   $10.67   $17.00   $12.25   $16.50   $15.13  $17.00     $9.33
    1996       11.00     9.33   10.00     8.17     9.00     8.17    10.00     8.67   11.00      8.17
    1995        7.67     6.50    7.67     7.17    10.00     7.58    10.33     9.50   10.33      6.50

   </TABLE>

        Cash dividends paid per share were:

   <TABLE>
   <CAPTION>

                First           Second           Third           Fourth            Year
 
    <S>         <C>             <C>              <C>              <C>
    1997        $0.067          $0.066           $0.070           $0.070          $0.273
    1996         0.053           0.053            0.067            0.067           0.240
    1995         0.020           0.020            0.053            0.054           0.147

   </TABLE>

        Under the Company's loan agreements, $8,469,000 of retained earnings
   were available for the payment of cash dividends, stock repurchases and
   other restricted payments at January 3, 1998.

   *    Stock prices and dividend information have been adjusted to reflect
        the three-for-two stock split effected in the form of a 50% stock
        dividend on September 5, 1997 and the two-for-one stock split
        effected in the form of a 100% stock dividend on September 15, 1995.



                                                                   EXHIBIT 21


                            SUBSIDIARY OF REGISTRANT
    

             The only subsidiary of Schultz Sav-O Stores, Inc. is PW
   Trucking, Inc., a Wisconsin corporation.



                                                                   EXHIBIT 23







                    CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS



   To Schultz Sav-O Stores, Inc.:

   As independent public accountants, we hereby consent to the incorporation
   of our reports, included and incorporated by reference in this Form 10-K,
   into the Company's previously filed Form S-8 Registration Statement, File
   No. 33-34991.


                                      ARTHUR ANDERSEN LLP



   Milwaukee, Wisconsin
   March 12, 1998


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
FINANCIAL STATEMENTS OF SCHULTZ SAV-O STORES, INC. AS OF AND FOR THE 
53 WEEKS ENDED JANUARY 3, 1998 AND IS QUALIFIED IN ITS ENTIRETY BY 
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          JAN-03-1998
<PERIOD-START>                             DEC-29-1996
<PERIOD-END>                               JAN-03-1998
<CASH>                                      23,124,000
<SECURITIES>                                         0
<RECEIVABLES>                                9,718,000<F1>
<ALLOWANCES>                                         0<F2>
<INVENTORY>                                 21,741,000
<CURRENT-ASSETS>                            62,349,000
<PP&E>                                      57,383,000
<DEPRECIATION>                              34,704,000
<TOTAL-ASSETS>                              98,866,000
<CURRENT-LIABILITIES>                       33,132,000
<BONDS>                                      3,165,000
                          438,000
                                          0
<COMMON>                                             0
<OTHER-SE>                                  49,946,000
<TOTAL-LIABILITY-AND-EQUITY>                98,866,000
<SALES>                                    473,006,000
<TOTAL-REVENUES>                           473,006,000
<CGS>                                      399,099,000
<TOTAL-COSTS>                                        0<F2>
<OTHER-EXPENSES>                            61,799,000<F2>
<LOSS-PROVISION>                                     0<F2>
<INTEREST-EXPENSE>                             847,000
<INCOME-PRETAX>                             12,418,000
<INCOME-TAX>                                 4,781,000
<INCOME-CONTINUING>                          7,637,000
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 7,637,000
<EPS-PRIMARY>                                     1.11
<EPS-DILUTED>                                     1.06
<FN>
<F1>Net of "Allowances for doubtful accounts"
<F2>Amounts included in "Other costs and expenses".
</FN>
        

</TABLE>


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