SCHULTZ SAV O STORES INC
DEF 14A, 1999-03-31
GROCERY STORES
Previous: SCHULTZ SAV O STORES INC, 10-K405, 1999-03-31
Next: TRANSTECH INDUSTRIES INC, 10-K, 1999-03-31



                            SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

Filed by the Registrant [X]
Filed by a Party other than the Registrant [  ]

Check the appropriate box:

[ ]   Preliminary Proxy Statement 

[ ]   Confidential, for Use of the Commission Only (as permitted
      by Rule 14a-6(e)(2))

[X]   Definitive Proxy Statement 

[ ]   Definitive  Additional Materials

[ ]   Soliciting Material Pursuant to ss. 240.14a-11(c) or ss. 240.14


                           Schultz Sav-O Stores, Inc.
                (Name of Registrant as Specified in its Charter)

     (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]   No fee required.

[ ]   Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

      1) Title of each class of securities to which transaction applies:

      2) Aggregate number of securities to which transaction applies:

      3) Per unit price or other underlying  value of transaction  computed
         pursuant to Exchange  Act Rule 0-11 (Set forth the amount on which
         the filing fee is calculated and state how it was determined):

      4) Proposed maximum aggregate value of transaction:

      5) Total fee paid:

[ ]   Fee paid previously with preliminary materials.

[ ]   Check box if any part of the fee is offset as  provided  by  Exchange
      Act Rule  0-11(a)(2)  and identify the filing for which the  offsetting
      fee was paid  previously.  Identify the previous filing by registration
      statement number, or the Form or Schedule and the date of its filing.

      1)  Amount Previously Paid:

      2)  Form, Schedule or Registration Statement No.:

      3)  Filing Party:

      4)  Date Filed:


<PAGE>


[GRAPHIC OMITTED]


                              SCHULTZ SAV-O STORES, INC.
                                2215 Union Avenue
                           Sheboygan, Wisconsin 53081


Dear Fellow Shareholder:

         You may notice that the enclosed proxy  statement has been written in a
somewhat different style from years past. Recently,  the Securities and Exchange
Commission adopted new rules that require certain information to be presented in
a  style  the SEC  calls  "Plain  English,"  which  is  designed  to  make  such
information  easier to read.  While  these new SEC  rules do not  require  proxy
statements  to be written  in Plain  English,  we have  decided to use the Plain
English style in our proxy statement  because we feel that the idea behind Plain
English is good. We want our shareholders to have access to information about us
and our future in a more direct and  understandable  way. For these reasons,  we
are also writing our annual report on Form 10-K in the same Plain English style.
We feel  the more  you  understand  our  company,  the  more  you  will  want to
participate in our exciting future!

         Please read our enclosed proxy  statement.  We welcome your comments on
our efforts.

                                        Sincerely,

                                        SCHULTZ SAV-O STORES, INC.



                                        John H. Dahly
                                        Executive Vice President,
                                        Chief Financial Officer and Secretary
Sheboygan, Wisconsin
April 1, 1999

<PAGE>


[GRAPHIC OMITTED]


                              SCHULTZ SAV-O STORES, INC.
                               2215 Union Avenue
                           Sheboygan, Wisconsin 53081


                  NOTICE OF 1999 ANNUAL MEETING OF SHAREHOLDERS
                             TO BE HELD MAY 12, 1999

Dear Fellow Shareholder:

         We invite you to attend our 1999  annual  meeting  of  shareholders  on
Wednesday,  May 12, 1999 at 3:00 p.m. at the John  Michael  Kohler Arts  Center,
located at 608 New York  Avenue,  Sheboygan,  Wisconsin.  As we  describe in our
accompanying  proxy  statement,  which we have written in "Plain English" in the
hope that you will find it more readable than our past proxy statements,  if you
held shares of our common stock on March 24, 1999,  you will be entitled to vote
at the annual meeting on the following matters:

         1. the election of three directors;

         2. our  proposed  increase in the number of shares  issuable  under our
1995 Equity Incentive Plan;

         3. our board of directors'  selection of independent public accountants
for 1999; and

         4. any other business that may properly come before our annual meeting.

         We have  enclosed a proxy card and our 1998  annual  report  along with
this proxy statement. Your vote is important, no matter how many shares you own.
Even if you plan to attend our annual meeting,  please  complete,  date and sign
the proxy card and mail it as soon as you can in the envelope  provided.  If you
attend the annual  meeting,  you can revoke  your proxy and vote your  shares in
person if you like.

         Thank you for your continued support. We look forward to
seeing you at our annual meeting.


                                   Sincerely,

                                   SCHULTZ SAV-O STORES, INC.


                                   John H. Dahly 
                                   Executive Vice President,
                                   Chief Financial Officer and Secretary

Sheboygan, Wisconsin
April 1,  1999


<PAGE>

    FREQUENTLY ASKED QUESTIONS

Q:   Why did I receive this proxy Statement?
                                                                 
     Our board of  directors  has sent you this proxy  statement to ask for your
     vote, as a Schultz  shareholder,  on certain  matters to be voted on at our
     upcoming annual shareholders' meeting.
                                                                 
Q:   What am I voting on?

     You will vote on:

     o    the re-election of three directors;
                                                                 
     o    our  proposed  increase in the number of shares  available  for grants
          under our equity incentive plan; and
                                                                
     o    the  ratification  of our board's choice of Arthur Andersen LLP as our
          independent public accountants for 1999.
                                                                 
     Our  board of  directors  is not  aware of any  other  matter  that will be
     presented for your vote at the annual meeting.
                                                                 
Q:   Do I need to attend the annual meeting in order to vote?
                                                                 
     No. You can vote  either in person at the annual  meeting or by  completing
     and mailing the enclosed proxy card.
                                                                 
Q:   Who is entitled to vote?
 
     You are entitled to vote if you owned shares as of the close of business on
     the March 24, 1999 record date.  You will be entitled to one vote per share
     for each share of our common stock you owned on the record date.

Q:   Who will count the votes?

     Firstar Trust Company,  our transfer  agent and  registrar,  will count the
     votes and act as inspector of elections at the annual meeting.
 
Q:   How many shares of Schultz's stock are entitled to vote?
 
     A total of 6,570,179 shares of common stock will be entitled to vote at the
     annual meeting.
 
Q:   What constitutes a quorum?
 
     A "quorum"  refers to the number of shares that must be in  attendance at a
     meeting to  lawfully  conduct  business.  A  majority  of the shares of our
     common stock entitled to be cast will represent a quorum.  As a result,  at
     least 3,285,090  shares must be present at the annual meeting before we can
     take the actions called for at the meeting.


                                       2
<PAGE>


Q:   What happens if I sign and return my proxy card but do not mark my vote?
                                                             
     If you return a signed  proxy card without  indicating  whether you wish to
     vote for or against the proposals, James H. Dickelman and John H. Dahly, as
     proxies, will vote your shares:

     o    to elect the board's nominees for directors;

     o    to approve our proposed increase in the equity incentive plan; and
                                                             
     o    to ratify our board's  selection  of Arthur  Andersen  as  independent
          public accountants for 1999.

Q:   What percentage of Schultz's votes do directors and officers own?
                                                             
     Approximately 17.6% of our shares, as of the record date, are controlled by
     our directors and officers. See page 8 for more details.

Q:   Who are the largest shareholders?
                                                           
     Investors holding 5% of more of our outstanding common stock are:
                                                           
     1.   Our Retirement Savings Plan for employees - 17.6%
                                                           
     2.   Franklin Resources, Inc. - 9.0%
                                                           
     3.   Delaware Management Holdings Co., Inc. - 6.6%
                                                           
     4.   Neuberger Berman, LLC - 6.6%
                                                           
     5.   Dimensional Fund Advisors, Inc. - 5.9%
                                                           
     6.   FMR Corp. - 5.7%
                                                           
     7.   Mr. James H. Dickelman, our Chief Executive Officer,  including shares
          he can acquire upon exercise of stock options - 5.6%


                                       3
<PAGE>


                              ELECTION OF DIRECTORS

Director Nominees

         At the annual meeting, shareholders will elect three directors to hold
office until the annual meeting held in 2002.  Our board's  nominees are John H.
Dahly,   Martin   Crneckiy,   Jr.   and   R.   Bruce   Grover,   each   current,
shareholder-elected directors. James H. Dickelman and John H. Dahly, as proxies,
intend to vote for the election of all of the board's  nominees.  They will also
vote for another person that the board may recommend in the event that a nominee
becomes unable to serve as a director before the annual meeting.

         Under Wisconsin law, shareholders elect directors by a plurality of the
votes cast. This means that the nominees  receiving the largest number of votes,
even if less than a majority,  will be elected as directors.  Any shares that do
not vote, whether by abstention,  broker non-vote or otherwise,  will not affect
the election of directors.

         Our board of  directors  recommends  a vote for John H.  Dahly,  Martin
Crneckiy, Jr. and R. Bruce Grover.

Retirement of Howard C. Dickelman

         On January 28, 1999,  our board of directors  regretfully  accepted the
retirement of Howard C. Dickelman as a director, effective immediately after our
annual  meeting.  We have  all  benefited  from  Mr.  Dickelman's  distinguished
leadership  and  remarkable  foresight  for 53 years.  His  presence as a voting
member of the board  will be sorely  missed,  but he has agreed to  continue  to
serve as a director emeritus upon his retirement.

Current Board Composition, Meetings and Committees

         The table set forth on the  opposite  page  lists  certain  information
about our board of directors  and the board  committees  on which our  directors
serve, as well as how many times the board and each committee met in 1998.


                                       4
<PAGE>

<TABLE>
<CAPTION>

- - --------------------------------------------------------------------------------------------------------------------------
                                                                                                                 Stock
                                                       Executive    Nominating      Audit       Compensation     Option
             Board Member                     Board    Committee    Committee     Committee      Committee      Committee
             ------------                     -----    ---------    ---------     ---------      ---------      ---------
- - --------------------------------------------------------------------------------------------------------------------------
                                           Class I - Nominees for Terms to Expire in 2002
- - --------------------------------------------------------------------------------------------------------------------------
<S>                                            <C>        <C>          <C>           <C>            <C>            <C>
John H. Dahly (58), a director                 x          x            x
since 1984; Executive Vice
President, Chief Financial Officer 
and Secretary
- - --------------------------------------------------------------------------------------------------------------------------
Martin Crneckiy, Jr. (53), a                   x                       x             x              x              x*
director since 1989; Executive Vice 
President and Chief Financial 
Officer of The Vollrath Company, 
LLC - a manufacturer of stainless 
steel and plastic wares and light 
equipment for the international 
food service industry
- - --------------------------------------------------------------------------------------------------------------------------
R. Bruce Grover (63), a director               x                       x*            x              x*             x
since 1989; President and Chief 
Executive Officer of Vinyl Plastics, 
Inc. - a manufacturer of solid vinyl 
floor products, custom extruded 
sheets and sound barrier materials 
for automotive applications
- - --------------------------------------------------------------------------------------------------------------------------
                                           Class II - Directors Whose Terms Expire in 2000
- - --------------------------------------------------------------------------------------------------------------------------
Howard C. Dickelman (80), a                    x                       x             x              x              x
director since 1959; retired, former 
Chairman of the Board
- - --------------------------------------------------------------------------------------------------------------------------
Michael Houser (47), a director                x          x
since 1992; Executive Vice 
President - Marketing and 
Merchandising
- - --------------------------------------------------------------------------------------------------------------------------
                                          Class III - Directors Whose Terms Expire in 2001
- - --------------------------------------------------------------------------------------------------------------------------
James H. Dickelman (51), a                     x*         x*           x
director since 1978; Chairman of 
the Board, President and Chief 
Executive Officer
- - --------------------------------------------------------------------------------------------------------------------------
William K. Jacobson (48), a                    x          x
director since 1996; Senior Vice 
President - Retail Operations and 
Development and Assistant 
Secretary
- - --------------------------------------------------------------------------------------------------------------------------
Steven R. Barth (40), a director               x                       x             x*             x
since 1998; Partner in the law firm 
of Foley & Lardner
- - --------------------------------------------------------------------------------------------------------------------------
Meetings Held in 1998                          9          0            1             2              2              2
- - --------------------------------------------------------------------------------------------------------------------------
* Denotes Chairman

</TABLE>

                                                                 5
<PAGE>


         All of our directors have held the positions indicated on the preceding
page for at least the last five years,  except that William K.  Jacobson was our
Vice  President - Franchise  Operations  prior to January 1996,  our Senior Vice
President  - Franchise  Operations  from  January  1996 until March 1996 and our
Senior Vice President - Retail  Operations  from March 1996 until June 1998, and
that  Michael  R.  Houser  was  our  Senior  Vice   President  -  Marketing  and
Merchandising  prior to January 1998. James H. Dickelman is the son of Howard C.
Dickelman.

         The Executive Committee.  The Executive Committee acts on behalf of the
board  between  board  meetings,  except  with  respect  to  matters  upon which
Wisconsin law does not allow a committee to act.

         The Nominating Committee. The Nominating Committee's functions include:

          o    recommending criteria for board members;

          o    determining prospective candidates for board membership;

          o    recommending candidates for each of the board's committees; and

          o    reviewing our compensation policies for board members who are not
               full-time employees.

         The Audit Committee. The Audit Committee's principal functions include:

          o    annually recommending a firm of independent public accountants to
               act as our auditing firm for the coming year;

          o    reviewing  areas of  financial  risk that  could  have a material
               adverse  effect  on  our  results  of  operations  and  financial
               condition with our principal  accounting officers and independent
               public accountants;

          o    reviewing  annual  audit  plans  with  our  principal  accounting
               officers and independent public accountants;

          o    reviewing our policies as to officers' conflicts of interest with
               our  principal   accounting   officers  and  independent   public
               accountants;


                                       6
<PAGE>


          o    reviewing plans to engage our independent  public accountants for
               any non-audit professional services; and

          o    reviewing, in consultation with our principal accounting officers
               and  independent  public  accountants,  financial  reporting  and
               auditing  practices of comparable  companies that differ from our
               own.

         The Compensation Committee. The Compensation Committee:

          o    evaluates and sets cash compensation levels for our officers; and

          o    reviews and  establishes  the  employee  benefits we offer to our
               officers.

         The  Stock  Option  Committee.  The  Stock  Option  Committee  has  the
responsibility to:

          o    evaluate and grant stock  options and other equity  incentives to
               our employees; and

          o    administer our equity incentive plans.


                                       7
<PAGE>


                    STOCK OWNERSHIP OF MANAGEMENT AND OTHERS

         We describe  in the  following  table  certain  information,  as of the
record date, regarding the beneficial ownership of our common stock held by:

          o    each person or entity that we know beneficially owns more than 5%
               of our common stock;

          o    each of our directors and those of our executive officers who are
               named in the Summary Compensation Table on page 15 under "Summary
               Compensation Information;" and

          o    all of our directors and officers as a group.

         We believe  that all of the people  listed  below have sole  voting and
investment  power over the listed shares,  except as indicated  otherwise in the
accompanying footnotes.

         Name of Individual or Entity                    Shares    Percentage(1)
         ----------------------------                    ------    ------------
Schultz Sav-O Stores Retirement Savings Plan(2)         1,156,866      17.6%
Franklin Resources, Inc.(3)                               592,500       9.0%
Delaware Management Holdings Co., Inc.(4)                 434,714       6.6%
Neuberger Berman, LLC(5)                                  433,350       6.6%
Dimensional Fund Advisors, Inc.(6)                        386,450       5.9%
FMR Corp.(7)                                              372,100       5.7%
James H. Dickelman(8)                                     377,778       5.6%
Howard C. Dickelman(9)                                    243,660       3.7%
John H. Dahly(10)                                         154,802       2.3%
Michael R. Houser(11)                                     123,800       1.9%
William K. Jacobson(12)                                    99,351       1.5%
Kenneth S. Folberg(13)                                     38,645         *
Martin Crneckiy, Jr.                                        6,600         *
Steven R. Barth                                             5,375         *
R. Bruce Grover                                             3,600         *

All directors and officers as a group (13 persons)(14)  1,249,349      17.6%
- - ---------------------------
*   Indicates less than 1%


                                       8
<PAGE>


(1)  For individuals who hold rights to acquire shares of stock upon exercise of
     stock options,  the percentages  indicated  reflect inclusion of certain of
     these shares as described in the  appropriate  footnotes  below, as well as
     the increase in the total number of shares of common stock outstanding that
     would result from their exercise of those options.

(2)  We obtained the share amount listed from the amended  Schedule  13G,  dated
     February 11, 1999, filed with the Securities and Exchange  Commission.  The
     listed shares were held by Marshall & Ilsley Trust Company,  as trustee for
     our Retirement  Savings Plan.  Retirement  Savings Plan  participants  have
     investment power over the listed shares held by the Retirement Savings Plan
     that are  allocated to their  accounts.  A Plan  Administrative  Committee,
     consisting of James H.  Dickelman,  John H. Dahly,  William K. Jacobson and
     Armand C. Go,  administers  the  Retirement  Savings Plan and shares voting
     power for the shares listed with the participants in the Retirement Savings
     Plan in that the  committee  is entitled  to vote shares when  participants
     have  provided  no voting  instructions.  The  address of M&I is 1000 North
     Water Street,  Milwaukee,  Wisconsin  53202. The address for the individual
     members of the Plan  Administrative  Committee is c/o Schultz Sav-O Stores,
     Inc.,  2215  Union  Avenue,  Sheboygan,  Wisconsin  53081.  See  "Executive
     Compensation--Report on Executive Compensation."

(3)  We obtained the share amount listed from the amended  Schedule  13G,  dated
     February 2, 1999,  filed with the SEC.  The address of Franklin  Resources,
     Inc. is 777 Mariners Island  Boulevard,  6th Floor,  San Mateo,  California
     94404.

(4)  We obtained the share amount listed from the amended  Schedule  13G,  dated
     February 5, 1999,  filed with the SEC.  The address of Delaware  Management
     Holdings  Co.,   Inc.  is  One  Commerce   Square,   2005  Market   Street,
     Philadelphia, Pennsylvania 19103.

(5)  We obtained the share amount listed from the amended  Schedule  13G,  dated
     February 5, 1999, filed with the SEC. The address of Neuberger Berman,  LLC
     is 605 Third Avenue, New York, New York 10158.

(6)  We obtained the share amount listed from the amended  Schedule  13G,  dated
     February 12,  1999,  filed with the SEC.  The address of  Dimensional  Fund
     Advisors,  Inc. is 1299 Ocean Avenue, 11th Floor, Santa Monica,  California
     90401.

(7)  We obtained the share amount listed from the amended  Schedule  13G,  dated
     February  1, 1999,  filed  with the SEC.  The  address  of FMR Corp.  is 82
     Devonshire Street, Boston, Massachusetts 02109.

(8)  The share  amount  listed  includes  (a) 109,495  shares  allocated  to Mr.
     Dickelman's account in the Retirement Savings Plan as of December 31, 1998;
     (b) 186,000 shares covered by stock options that will be exercisable within
     60 days following the record date; (c) 19,022 shares held by Mr.  Dickelman
     as trustee  for his minor  children;  and (d) 17,661  shares  held as joint
     tenant with his wife.  The share  amount  does not  include  the  following
     shares  as to which  Mr.  Dickelman  disclaims  beneficial  ownership:  (a)
     243,060 shares held by the Howard  Dickelman  Revocable  Trust;  (b) 16,830
     shares held by the Dorothy J. Dickelman  Revocable  Trust; (c) 8,611 shares
     held by Mr.  Dickelman's  adult  son;  and  (d)  3,605  shares  held by Mr.
     Dickelman's adult daughter.


                                       9
<PAGE>


(9)  The share  amount  does not  include  16,830  shares held by the Dorothy J.
     Dickelman  Revocable Trust as to which Mr. Dickelman  disclaims  beneficial
     ownership.

(10) The share amount listed includes (a) 31,718 shares allocated to Mr. Dahly's
     account in the  Retirement  Savings  Plan as of  December  31, 1998 and (b)
     87,450 shares covered by stock options that will be  exercisable  within 60
     days  following  the record date.  The share amount does not include  1,476
     shares held by Mr.  Dahly's  wife to which Mr. Dahly  disclaims  beneficial
     ownership.

(11) The share  amount  listed  includes  (a)  28,055  shares  allocated  to Mr.
     Houser's  account in the  Retirement  Savings Plan as of December 31, 1998;
     (b) 83,250 shares covered by stock options that will be exercisable  within
     60 days  following  the record  date;  and (c) 1,080  shares  held as joint
     tenant with his wife.

(12) The share  amount  listed  includes  (a)  40,851  shares  allocated  to Mr.
     Jacobson's  account in the Retirement  Savings Plan as of December 31, 1998
     and (b) 58,500  shares  covered by stock  options that will be  exercisable
     within 60 days following the record date.

(13) The  share  amount  listed  includes  (a)  8,445  shares  allocated  to Mr.
     Folberg's  account in the  Retirement  Savings Plan as of December 31, 1998
     and (b) 30,200  shares  covered by stock  options that will be  exercisable
     within 60 days following the record date.

(14) The share  amount  listed  includes  534,650  shares  issuable  under stock
     options  exercisable  within 60 days of the record date and 304,478  shares
     beneficially  held by  current  directors  and  executive  officers  in the
     Retirement  Savings  Plan as of December 31,  1998,  but  excludes  273,582
     shares as to which  beneficial  ownership is  disclaimed by certain of such
     individuals. See footnotes 8, 9 and 10 above.


                                       10
<PAGE>


                             EXECUTIVE COMPENSATION

Report on Executive Compensation

         Our  board's  Compensation  Committee  evaluates  and  establishes  the
compensation of our executive officers.  The committee's executive  compensation
policies and practices  generally  reflect our efforts to attract,  motivate and
retain our executive officers by providing a total compensation package based on
corporate and personal performance and which is competitive within our industry.
Executive  officers'  compensation is comprised of salary,  stock option grants,
corporate contributions to our Retirement Saving Plan and cash bonuses under our
Officer Annual Incentive Plan. The annual incentive plan is intended to motivate
our executive officers to achieve annual corporate  financial  performance goals
for the economic  benefit of all shareholders by rewarding  executive  officers,
individually  and as a team,  for the  achievement  of such  goals.  The  annual
incentive plan provides for the  establishment  of an annual variable bonus pool
based on our achievement of certain specified levels of economic value added for
the year then ended. For purposes of the annual  incentive plan,  economic value
added is  determined  by  calculating  the  difference  between  our  annual net
earnings after tax and a  pre-established  target threshold  investment  return,
based on our weighted  average cost of capital.  We deposit 10% of the resulting
economic value added in the incentive pool,  together with 5% of any increase in
the current  year's  economic  value added over the prior year's  economic value
added.  We then  distribute  50% of the resultant  total  incentive  pool to all
executive officers,  pro rata, according to relative salary levels and 50% based
on each officer's relative  achievement of pre-established  individual and group
performance goals, as determined by the Compensation Committee. We established a
total bonus pool of  approximately  $421,000 in 1998 under the annual  incentive
plan, with approximately  $384,000 contributed as a result of our economic value
added amount for 1998 and  approximately  $37,000 as a result of the increase of
1998 economic value added over our 1997 economic value added.

         In 1998,  based on the  unanimous  recommendation  of the  Compensation
Committee,  our board  adopted  an  amendment  to the annual  incentive  plan to
further recognize and reward,  and further motivate  management to achieve,  our
goal of increasing revenue.  As a result,  beginning in 1999, in addition to any
bonus pool that would otherwise be created under the annual  incentive plan, for
each 1%  incremental  increase in our net revenues  over the prior year, we will
add an additional  $25,000 to the incentive  bonus pool otherwise  created under
the annual  incentive  plan.  Had this  provision been in effect during 1998, we
would  have  added an  additional  $62,500  to the bonus pool as a result of our
realizing a 2.5% increase in 1998 revenue over 1997  revenue.  In early 1999, in
order to provide more incentive  compensation  for the achievement of individual
goals and  objectives,  our board further  amended the annual  incentive plan to
provide that,  beginning in 1999, we will  distribute  25% - instead of 50% - of
the total  incentive  pool to all  executive  officers,  pro rata,  according to
relative  salary  levels  and 75% -  instead  of 50% - based  on each  officer's
relative achievement of pre-established  individual and group performance goals,
as determined by the Compensation Committee.


                                       11
<PAGE>


         The Compensation  Committee  adjusts each executive  officer's  salary,
including the salary of James H. Dickelman, our Chairman of the Board, President
and Chief Executive,  at the end of each fiscal year for the forthcoming  fiscal
year. The committee  establishes  objective performance criteria for each of the
officers that the  committee  considers in its salary  adjustment  decisions and
bonus  allocations.  The  committee  also  analyzes and  evaluates  our relative
revenues,  earnings, return on sales, cost and expense levels, and balance-sheet
strength for the year then ending compared to historical  results, as well as to
the current trends and results  within our industry.  Based on such analysis and
evaluation,  for 1998, the committee  determined Mr.  Dickelman's  and the other
executives'  salaries,  in  conjunction  with the  other  elements  of each such
executive's base compensation  package,  to fall generally within a range of the
estimated  average  salaries and  compensation  packages of  similarly  situated
executives at other comparable food wholesalers and retailers, including several
companies  included in our stock  performance  peer group index.  For  executive
officers other than Mr.  Dickelman,  the committee  considered the  compensation
recommendations  of Mr.  Dickelman.  In raising the salary  levels of  executive
officers,  including Mr. Dickelman,  and in allocating discretionary bonuses for
1998 out of the  bonus  pool for  other  executives,  the  committee  considered
specifically  our  outstanding  earnings,  earnings  per share and earnings as a
percentage  of sales  increases  in 1998  compared to 1997  results and budgeted
expectations  for 1998  compared to 1997 results.  Additionally,  despite a flat
food price  inflation  environment,  difficult  industry  and local  competitive
market conditions and reporting only a 52-week fiscal year in 1998 compared to a
53-week fiscal year in 1997, for the third  consecutive year our annual revenues
increased  from the prior year.  Fiscal 1998 net earnings and earnings per share
set new records and were 11.5% and 16.0%,  respectively,  ahead of last year. We
have recorded 24  consecutive  quarters of increased net earnings over the prior
year's comparable  quarter.  Also, the Compensation  Committee took into account
the increase in our ratio of net earnings as a percentage of sales from 1.61% in
1997 to 1.76% in 1998.  Our ratio of net  earnings as a  percentage  of sales is
among  the  highest  in the  wholesale  grocery  industry.  The  committee  also
considered  the  completion  of  our  repositioning   efforts  in  the  Appleton
marketplace,  which  involved  opening a new store,  buying  two  stores  from a
competitor, remodeling and remerchandising the stores and successfully replacing
our two small,  noncompetitive  units in that market.  Also,  the amount of cash
dividends  per share paid to  shareholders  increased by over 11.0% in 1998 from
the amount paid in 1997.  The committee  based Mr.  Dickelman's  bonus amount of
$121,000 for 1998 on his pro-rata share of the bonus pool established  under the
annual  incentive plan and on his  achievement of individual and group financial
and other  goals and  objectives  established  at the  beginning  of 1998 by the
committee.  These goals and objectives  included  specified  targeted  levels of
revenues,  earnings and economic value added, all of which were exceeded.  Other
established goals and objectives  considered by the committee that were achieved
by our  management  team under the  leadership  of Mr.  Dickelman  included  our
successful   expansion  of  our  franchise  territory  from  52  counties  in  a
three-state  area,  to  128  counties  in a  five-state  area  including  all of
Wisconsin, southeastern Minnesota, eastern Iowa, northern Illinois and the upper
peninsula  of  Michigan.   This   expansion   should   provide  us  with  growth
opportunities for the Piggly Wiggly banner.


                                       12
<PAGE>


         Our Stock Option  Committee - which  includes all of the members of the
Compensation Committee,  except Steven R. Barth - generally grants stock options
annually to executive officers shortly after the end of each year. The committee
bases option grants principally on the executive  officer's relative position at
the company,  his existing and anticipated  ability to directly impact corporate
performance,  compensation, seniority, grants made in the past, options held and
stock   ownership.   Each  executive   officer's   individual   initiatives  and
achievements  over the prior year also affect the level of such officer's option
grants. In January 1999, the Stock Option Committee  extended option grants to a
broader group of key employees recommended by our board's Executive Committee to
reward  superior  performance  and corporate  contributions  by those  specified
individuals.  Our 1995  Equity  Incentive  Plan is  intended to promote our best
interests and those of our  shareholders  by providing  key  employees  with the
opportunity to acquire or increase their ownership  interests in the company and
thereby  develop a  stronger  incentive  to put  forth  maximum  effort  for our
continued success and growth.  We have  historically  granted options at 100% of
our common  stock's fair market  value on the date of grant,  with a term not to
exceed seven years and vesting in  increments of one-third on each of the first,
second and third  anniversaries  of the grant date.  Since the economic value of
stock  options is  inherently  dependent  upon the level of future  market price
appreciation of the underlying common stock,  stock options granted by the Stock
Option Committee will only provide  executive  officers with value to the extent
the market price of our common stock  increases  above the option exercise price
on the grant date. Thus, the Stock Option  Committee  believes that stock option
grants help better  align the  economic  interests  of our  management  with its
shareholders.  Under our 1995 Equity  Incentive Plan, the Stock Option Committee
has the additional  flexibility to grant other types of  equity-based  incentive
awards  including stock  appreciation  rights,  restricted stock and performance
shares.  However,  the  Stock  Option  Committee  has,  to date,  continued  its
historical  practice  of  granting  only stock  options  on terms  substantially
identical to past practice.

         Our  Retirement  Savings Plan is a qualified  profit  sharing plan that
provides for  supplemental  income at retirement for all of our eligible - 1,000
hours or more per year - salaried employees. The retirement benefits provided by
the Retirement Savings Plan for each participant are based upon the value of the
participant's  account  balance  at  retirement.  The  Retirement  Savings  Plan
requires  us  to  make  an  annual  basic  contribution  which,  when  added  to
forfeitures  for the year,  is equal to 5% of the  participant's  salary for the
year. We may also make an additional discretionary contribution as determined by
our board. We allocate basic contributions to each participant's  account on the
basis of the participant's eligible  compensation,  compared to the compensation
of all  participants for such year. We allocate  discretionary  contributions in
the same way,  except that our  contributions  to Social  Security  benefits are
taken  into  account  in the  allocation  of  discretionary  contributions.  Our
discretionary   contribution  to  the  Retirement   Savings  Plan  in  1998  was
approximately 9.4% of each participant's eligible  compensation.  The Retirement
Savings Plan permits pretax employee  contributions pursuant to Internal Revenue
Code Section 401(k).  We provide a 25% matching  contribution on pretax employee
contributions up to 4% of pay. Most of our executive officers - including all of
the named executives  officers set forth below - have typically invested all, or
a


                                       13
<PAGE>


substantial  portion,  of their annual  Retirement  Savings Plan  allocations in
shares of our  common  stock.  At the end of 1998,  our nine  current  executive
officers,  as a group, held 304,478 shares,  or approximately  4.6% of the total
outstanding  common  stock on the  record  date,  in their  accounts  under  the
Retirement Savings Plan. See "Stock Ownership of Management and Others."

         We also  maintain an Executive  Benefit  Restoration  Plan,  which is a
supplemental  benefit pension plan intended to provide benefits otherwise denied
to  participants  under the  Retirement  Savings  Plan by reason of  limitations
imposed by the Internal  Revenue Code. The Executive  Benefit  Restoration  Plan
provides  benefit  accruals on pay in excess of the amount able to be recognized
by the  Retirement  Savings  Plan  equivalent  to the  rate  of  our  basic  and
discretionary contributions made under the Retirement Savings Plan for the year.

         We believe that our stock option plans have been adopted, and are being
administered,  in  accordance  with the  requirements  of Internal  Revenue Code
Section 162(m). Given the levels of compensation and benefits provided currently
to our named executive officers,  we do not otherwise believe it is necessary to
further  conform or adjust our  compensation  policies,  plans or  practices  to
comply with the $1 million executive  compensation  deductibility cap imposed by
Internal Revenue Code Section 162(m).

         By the Compensation Committee:       By the Stock Option Committee:

         R. Bruce Grover, Chairman            Martin Crneckiy, Jr., Chairman
         Howard C. Dickelman                  Howard C. Dickelman
         Martin Crneckiy, Jr.                 R. Bruce Grover
         Steven R. Barth


                                       14
<PAGE>


Summary Compensation Information

         The table  below  describes  the  compensation  paid for the last three
years to our Chief  Executive  Officer and to our four officers,  other than the
Chief Executive Officer, who we paid the highest compensation during 1998.

<TABLE>

                                                     Summary Compensation Table

                                                               Annual               Stock Option  
            Name and                        Fiscal          Compensation              Grants            All Other
        Principal Positions                  Year        Salary        Bonus         (shares)(1)     Compensation(2)
        -------------------                  ----        ------        -----        ------------     --------------
<S>                                          <C>        <C>           <C>             <C>               <C>
James H. Dickelman                           1998       $300,000      $121,000        45,000            $71,315
  Chairman of the Board,                     1997       $275,000      $ 96,759        45,000            $56,914
  President and Chief Executive Officer      1996       $247,500      $ 59,060        39,000            $51,358

Michael R. Houser                            1998       $156,000      $ 68,000        18,000            $31,191
  Executive Vice President -                 1997       $143,000      $ 52,289        18,000            $29,522
  Marketing and Merchandising                1996       $130,000      $ 32,236        16,800            $20,036

John H. Dahly                                1998       $156,000      $ 63,000        18,000            $30,952
  Executive Vice President,                  1997       $145,520      $ 51,202        18,000            $24,461
  Chief Financial Officer and Secretary      1996       $136,000      $ 32,453        18,000            $21,054

William K. Jacobson                          1998       $ 94,300      $ 41,000        13,500            $15,522
  Senior Vice President - Retail             1997       $ 89,000      $ 32,544        13,500            $12,664
  Operations and Development                 1996       $ 84,000      $ 20,045        12,000            $18,039
  and Assistant Secretary

Kenneth S. Folberg                           1998       $ 92,800      $ 36,000        12,000            $14,790
  Vice President -                           1997       $ 86,700      $ 29,308        10,500            $12,155
  Logistics and Labor Relations              1996       $ 81,000      $ 18,950         9,600            $11,051

- - ---------------------

(1)      Granted  at 100%  fair  market  value  on the  date of  grant.  See  footnote  (1) to the  table  set  forth  under  "Stock
         Options--Option Grants in 1998" below for additional information.

(2)      For Mr. Dickelman, Mr. Houser and Mr. Dahly, amounts set forth for 1998 under this column represent (a) benefit accruals of
         $51,068,  $10,944 and $10,705,  respectively,  under our Executive  Benefit  Restoration Plan, and (b) our contributions of
         $20,247 to the Retirement Savings Plan for each such officer.  For Mr. Jacobson and Mr. Folberg,  the amounts represent our
         contributions  to our Retirement  Savings Plan. See  "Severance and Change in Control  Arrangements"  below with respect to
         certain  severance  arrangements  between us and certain of the named executive  officers in the event that we experience a
         "change of control."

</TABLE>


                                       15
<PAGE>


Stock Options

         We have two stock  option  plans  currently  in place:  our 1990  Stock
Option Plan and our 1995  Equity  Incentive  Plan.  Currently,  we are  granting
options to our employees only under the 1995 plan. The following table lists the
option  grants under the 1995 plan that we made during 1998,  as well as certain
other information relating to those grants.

<TABLE>

                              Option Grants In 1998
<CAPTION>
                                                        Percentage of                                   
                                          Shares        Total Options                                   
                                        Underlying      Granted to All    Exercise                             Grant Date
                                         Options         Employees in     Price (per                            Present
Name                                    Granted(1)          1998          share)(2)      Expiration Date        Value(3)
- - ----                                    ----------          ----          ----------      ---------------      ----------
<S>                                       <C>               <C>            <C>           <C>                     <C> 
James H. Dickelman                        45,000            29.7%          $15.00        January 29, 2005        $204,750
Michael R. Houser                         18,000            11.9%          $15.00        January 29, 2005        $ 81,900
John H. Dahly                             18,000            11.9%          $15.00        January 29, 2005        $ 81,900
William K. Jacobson                       13,500             8.9%          $15.00        January 29, 2005        $ 61,425
Kenneth S. Folberg                        12,000             7.9%          $15.00        January 29, 2005        $ 54,600
- - ---------------------

(1)  The options  reflected in the table are nonqualified  stock options under the Internal Revenue Code and were granted on January
     29, 1998.  The exercise price of each option granted was equal to 100% of the fair market value of our common stock on the date
     of grant, as determined by our Stock Option Committee. The options become exercisable in increments of one-third on each of the
     first, second and third anniversaries of the grant date;  provided,  however,  that no options may be exercised more than seven
     years after the date of grant.  The options are subject to early vesting in the event of the  optionee's  death,  disability or
     retirement.  Under the stock option agreements evidencing the options, upon a "change of control" of the company (as defined in
     such stock option  agreements),  all options then outstanding will become immediately  exercisable in full for the remainder of
     their term and each optionee will have the right,  for a period of 30 days, to require us to purchase his  outstanding  options
     for cash at an aggregate  "acceleration  price" for all shares of common stock then subject to such  options,  provided that at
     least six months has elapsed since the grant date.

(2)  The exercise price of options may be paid in cash, by delivering  previously  issued shares of common stock or any  combination
     thereof.

(3)  The option values presented are based on the Black-Scholes  pricing model, adapted for use in valuing stock options. The actual
     value,  if any,  that an optionee may realize upon  exercise  will depend on the excess of the market price of our common stock
     over the option exercise price on the date the option is exercised.  There is no assurance that the actual value realized by an
     optionee upon the exercise of an option will be at or near the value estimated  under the  Black-Scholes  model.  The estimated
     values under the  Black-Scholes  model are based on arbitrary  assumptions as to variables such as interest rates,  stock price
     volatility and future dividend yield,  including the following:  (a) an assumed United States Treasury bond rate of 5.54%;  (b)
     stock price  volatility of 24.16% (based on 36-month stock price history ending January 31, 1998);  and (c) a current  dividend
     yield of 1.90%.


</TABLE>


                                                                 16
<PAGE>


         Set forth below is certain  information  about the cash values realized
by named  executive  officers who exercised  stock  options  during 1998 and the
number and value of unexercised  stock options held by named executive  officers
as of the end of 1998.

<TABLE>

                                                      1998 Year-End Value Table
<CAPTION>

                              Number of                           Number of Shares              Value of Unexercised
                               Shares                        Underlying Options at End of    In-the-Money Options at End
                            Acquired Upon      Value                Fiscal 1998                 Of Fiscal 1998 (2)
Name                          Exercise       Realized(1)     Exercisable   Unexercisable    Exercisable    Unexercisable
- - ----                          --------       -----------     -----------   -------------    -----------    -------------
<S>                            <C>            <C>              <C>            <C>             <C>             <C>
James H. Dickelman             27,000         $319,410         143,000        88,000          $1,385,730      $350,400
Michael R. Houser                   0                -          65,650        35,600          $  648,018      $142,560
John H. Dahly                       0                -          69,450        36,000          $  685,968      $144,960
William K. Jacobson                 0                -          45,500        26,500          $  446,337      $105,720
Kenneth S. Folberg                  0                -          19,500        22,200          $  158,305      $ 85,010

- - --------------------------

(1)  The dollar value reflects the difference between the fair market value of the underlying shares at the time of exercise and the
     applicable exercise price of the options exercised.

(2)  The dollar values reflect the difference  between the fair market value of the underlying  shares of common stock at the end of
     fiscal 1998 and the various applicable exercise prices of the named executive officers'  outstanding options. The dollar values
     do not reflect any options that had an exercise price in excess of the fair market value of the underlying shares at the end of
     fiscal 1998. The fair market value at the end of fiscal 1998 was $16.50, the closing sale price per share on December 31, 1998,
     the last trading day of the fiscal year.

</TABLE>

Director Compensation

         Our  directors  who  are  also  our  employees  receive  no  additional
compensation for serving on the board. We compensate our non-employee  directors
- - - other than those whom we pay professional fees - by paying:

          o    an annual cash retainer of $1,500;

          o    $300 for each attended  board  meeting and committee  meeting not
               held in conjunction with a board meeting; and

          o    an annual grant of 300 shares of the our common stock.


                                       17
<PAGE>


Severance and Change of Control Arrangements

         We have  severance  agreements  with  James H.  Dickelman,  Michael  R.
Houser,  John H. Dahly and William K. Jacobson  that provide  that,  following a
"change of control" of the  company  (as defined in the  severance  agreements),
such executive officer will be employed:

          o    for three years in the same position;

          o    performing equivalent duties; and

          o    at the  same  location  as  immediately  prior to the  change  of
               control.

         During the employment period, each such officer would be entitled to:

          o    receive a salary equal to his compensation  rate in effect at the
               date of the change of control - subject to  increase by the board
               of directors' Compensation Committee; and

          o    inclusion in benefit  plans  available to employees of comparable
               status.

         If the officer elects to terminate his employment within one year after
the change of  control or if, at any time  during  the  employment  period,  the
officer's  employment  is  terminated  other than for  "cause" as defined in the
severance agreements - or the officer's  disability,  or if the officer's duties
are changed substantially without his written consent and the officer terminates
his employment as a result, the officer would be entitled to receive:

          o    a lump sum  payment  equal to the  officer's  base salary for the
               greater of the remainder of the employment period or one year;

          o    the actuarially  determined present value of the benefit accruals
               that  would  have been  made  through  the end of the  employment
               period under our retirement plans applicable to the officer; and

          o    along  with  his  eligible  dependents,  coverage  under  medical
               benefit plans through the end of the employment period.


                                       18
<PAGE>

         Additionally, upon a "change of control" of the company:

          o    stock options granted to the named  executive  officers will have
               become fully exercisable; and

          o    the  optionee  will then have the right to require the company to
               purchase  his  outstanding  options  for  cash  at  an  aggregate
               "acceleration  price" for all shares of common  stock  subject to
               such options.

Compensation  Committee  and  Stock  Option  Committee  Interlocks  and  Insider
Participation

         Howard C. Dickelman, a retired former executive officer of the company,
has been a member of our  Compensation  Committee and our Stock Option Committee
for many years.

                          STOCK PERFORMANCE INFORMATION

         The line graph  appearing on the next page compares the total return on
our common stock during the last five years with the total return of:

          o    companies in the Wilshire 5000 Index; and

          o    companies in a peer group of food retailers and wholesalers which
               includes: Arden Group, Inc., Delchamps, Inc., Marsh Supermarkets,
               Inc., Nash Finch Co.,  RichFood  Holdings,  Inc., and Seaway Food
               Town,  Inc. We have selected  this peer group in good faith,  and
               the  shareholder  returns  of each  of the  companies  have  been
               weighted,  based on each company's relative market capitalization
               as of the  beginning of each  period.  The  following  graph only
               reflects the performance of Delchamps,  Inc. until November 1997,
               when Delchamps' shares ceased to be publicly traded.


                                       19
<PAGE>


                Comparison of Five-Year Total Shareholder Returns
                        (on a dividend reinvested basis)

[GRAPHIC OMITTED]


                      12/31/93  12/30/94  12/29/95  12/27/96   1/2/98  12/31/98
                      --------  --------  --------  --------   ------  --------
Company Index           $100      $128      $197      $192      $330     $353
Wilshire 5000 Index     $100      $100      $136      $165      $217     $268
Peer Group Index        $100      $ 89      $131      $164      $199     $166


                                       20
<PAGE>


                PROPOSAL TO AMEND OUR 1995 EQUITY INCENTIVE PLAN

         We designed  our 1995 Equity  Incentive  Plan,  which our  shareholders
approved  on May 10,  1995,  to  promote  our best  interests  and  those of our
shareholders  by providing key employees  with the  opportunity  to acquire,  or
increase  their,   proprietary  interest  in  the  company.  By  providing  this
opportunity, we hope to promote continuity of management and increased incentive
and personal  interest in the welfare of the company by those key  employees who
are primarily  responsible for shaping or carrying out our long-range  plans and
securing our continued growth and financial success.

         As of March 24,  1999,  694,300  shares had been issued or reserved for
issuance  pursuant to  outstanding  options under the plan,  leaving only 55,700
shares  available  for future  grants.  In order to preserve the benefits of the
plan, our board of directors has voted, subject to approval by shareholders,  to
increase  the total  number of shares  that can be issued  under the 1995 Equity
Incentive Plan from 750,000 shares to 1,250,000 shares.

Administration of the Plan

         The  plan  is  administered  by our  board's  Stock  Option  Committee,
provided that the committee consists of no less than two nonemployee  directors.
The committee has the authority under the plan to:

          o    establish rules for the administration of the plan;

          o    select the key employees to whom we grant awards;

          o    determine  the types of awards  we will  grant and the  number of
               shares covered by such awards;

          o    set the terms and conditions of such awards; and

          o    cancel,  suspend or amend  awards to the extent  permitted by the
               terms of the plan.

The Stock Option Committee's determinations as to interpretation of the plan are
final.

         Currently,  a maximum of 750,000  shares may be covered by awards under
the plan. If any shares  subject to awards under the plan are forfeited or if an
award  terminates,  such shares will be available for the granting of new awards
under the plan. Shares delivered when an award is exercised may be either shares
held by us in treasury or shares that have never previously been issued.


                                       21
<PAGE>


Eligibility

         All  of  our  key   employees,   including   executive   officers   and
employee-directors, are eligible to receive grants under the plan.

Types of Awards

         The plan authorizes the grant of:

          o    stock options, either:

          o    incentive  stock  options,  qualified  for special tax  treatment
               under Section 422 of the Internal Revenue Code, or

          o    nonqualified stock options;

          o    stock appreciation rights;

          o    restricted stock; and

          o    performance shares.

Terms of Awards

         Options.  The Stock Option  Committee  determines the exercise price of
options granted under the plan, provided that the exercise price may not be less
than 100% of the fair market value of our common stock at the date of grant. The
committee also determines the term of all options,  which may not be longer than
7 years.  Options granted under the plan become exercisable in accordance with a
vesting  schedule  determined  by the  committee.  Options may be  exercised  by
payment of the exercise price in cash or other property having equivalent value,
or by  tendering  previously  issued  shares  of  our  common  stock.  To  date,
nonqualified stock options are the only type of grant the Stock Option Committee
has made under the plan.

         Stock Appreciation  Rights. Stock appreciation rights allow the grantee
the right to  receive - either  in cash or in shares of our  common  stock - the
excess of the fair  market  value of shares of our  common  stock over the grant
price established by the Stock Option Committee, which may not be less than 100%
of the fair market value of our common stock on the date of the grant. The grant
price,  term,  methods  of  exercise,  methods of  payment  and other  terms and
conditions of stock  appreciation  rights are  determined by the  committee.  To
date, no stock appreciation rights have been granted under the plan.


                                       22
<PAGE>


         Restricted  Stock.  The plan allows us to grant stock to key employees,
which  may  be  subject  to  restrictions  as  determined  by the  Stock  Option
Committee,  such as  restrictions  on the right to vote or to receive  dividends
with respect to such stock. At the time of grant,  the committee  determines the
times at which such  restrictions  will  lapse.  No more than  75,000  shares of
restricted  stock may be granted to any key employee under the plan. To date, no
restricted stock has been granted under the plan.

         Performance   Shares.   The  Stock  Option  Committee  may  also  grant
performance shares to key employees,  which do not allow the employee to vote as
a  shareholder,  but which may be exchanged  for  unrestricted  shares of common
stock when the performance  goals established by the committee are met. To date,
no performance shares have been granted under the plan.

Adjustments

         To ensure that the benefits of an award under the plan are not unfairly
diminished or increased,  the Stock Option Committee has the authority to adjust
the  number  of shares of common  stock  covered  by the plan and the  number of
shares  covered by  individual  grants under the plan  whenever a stock split or
similar recapitalization event occurs.

Limits on Transferability

         In order to preserve the incentive nature of the plan, awards under the
plan may only be transferred by the grantee to family members or trusts or other
entities established for their benefit, or upon his or her death.

Certain Federal Income Tax Consequences Relating to Stock Options

         The grant of stock  options  under the plan will  create no income  tax
consequences to us or to the key employee.

         A key employee who receives a nonqualified  stock option will generally
recognize  ordinary  income at the time of  exercise  in an amount  equal to the
excess of the fair  market  value of the our common  stock at such time over the
exercise  price.  We are  entitled to a  corresponding  deduction at the time of
exercise.  A subsequent  sale of the shares  acquired by the key employee at the
time of exercise  will give rise to capital gain or loss for the key employee if
the amount realized from the sale is different than the key employee's tax basis
- - - i.e.,  the fair  market  value of the  shares  at the time of  exercise.  Such
capital gain or loss will be long-term or short-term, depending on the length of
time between the date of exercise and the date of sale.


                                       23
<PAGE>


         A key employee who receives an incentive stock option will recognize no
gain or loss  upon  the  exercise  of his or her  option.  A key  employee  will
generally have a capital gain or loss when he or she sells shares  acquired upon
exercise  of an  incentive  stock  option,  but we will  have  no  corresponding
deduction.  However,  if the key employee fails to hold the shares acquired upon
exercise of an  incentive  stock option until at least two years after the grant
date and at least one year after the date of  exercise,  the key  employee  will
recognize  ordinary  income,  at the time the shares are sold, equal to the gain
realized  or the  excess of the fair  market  value of the shares at the date of
exercise over the exercise  price,  whichever is less.  In such event,  we would
then enjoy a  corresponding  deduction.  Any additional gain realized by the key
employee  over the fair market  value at the time of  exercise  will be taxed as
capital gain.

         To date,  the  committee  has only granted  nonqualified  stock options
under the plan. None of the existing grants under the plan are contingent on the
approval by shareholders of this proposal.

Vote Required

         A majority of shares present and voting at the annual meeting must vote
for  the  proposed  amendment  to the  plan  for it to be  approved.  Therefore,
abstentions  will  have  the  effect  of a vote  against  the  proposal.  Broker
non-votes will not be counted as voting at the meeting and will, therefore, have
no impact of the  voting.  James H.  Dickelman  and John H.  Dahly,  as proxies,
intend to vote for the proposed amendment to the plan.

         Our board of directors  recommends a vote for the proposed amendment to
our 1995  Equity  Incentive  Plan to  increase  the number of shares that we may
issue under the plan from 750,000 shares to 1,250,000 shares.


                                       24
<PAGE>


                 RATIFICATION OF INDEPENDENT PUBLIC ACCOUNTANTS
                                AND OTHER MATTERS

Our Independent Public Accountants

         Our  board  has  reappointed  Arthur  Andersen  LLP  to  serve  as  our
independent  public  accountants  for 1999.  Arthur  Andersen  has served as our
independent public accountants for many years. We expect that representatives of
Arthur  Andersen will be at the annual  meeting and will have a chance to make a
statement if they would like to do so. They will also be available to respond to
your questions. James H. Dickelman and John H. Dahly, as proxies, intend to vote
for ratification of the board of directors'  reappointment of Arthur Andersen as
our independent public accountants for 1999.

         Our  board  of  directors  recommends  a vote for  ratification  of its
selection of Arthur Andersen LLP as our independent public accountants for 1999.

Miscellaneous

         We expect that the election of directors,  the proposed increase in our
1995 Equity Incentive Plan and ratification of our selection of 1999 independent
public accountants to be the only matters that will be presented for shareholder
consideration at the annual meeting.  Other matters may properly come before the
annual meeting and the proxies named in the accompanying proxy will vote on them
in accordance with their best judgment.

         We will bear the cost of  soliciting  proxies.  We  expect  to  solicit
proxies  mainly  by  mail.  Some  of our  employees  may  also  solicit  proxies
personally and by telephone.  We do not anticipate that we will retain anyone to
solicit proxies or that we will pay compensation to anyone for that purpose.  We
will,  however,  reimburse  brokers  and other  nominees  for  their  reasonable
expenses in communicating with the persons for whom they hold common stock.

         If you would like to receive a copy of our 1998  annual  report on Form
10-K - without  exhibits  please write to our  Secretary  at 2215 Union  Avenue,
Sheboygan, Wisconsin 53081, and we will provide you with a copy free of charge.


                                       25
<PAGE>


         If you wish to include a proposal in our proxy  statement  for the 2000
annual meeting pursuant to Rule 14a-8 under the Securities Exchange Act of 1934,
you should  forward your  proposal to our  Secretary by December 3, 1999. If you
submit a proposal other than pursuant to Rule 14a-8 less than 45 days in advance
of the 2000 meeting, your proposal will be considered untimely under our by-laws
and we will not be required to present your proposal at the 2000 annual meeting.
If the board  chooses to present your  proposal  despite its  untimeliness,  the
people named in the proxies  solicited  by the board of  directors  for the 2000
annual meeting will have the right to exercise  discretionary  voting power with
respect to your proposal.


                              SCHULTZ SAV-O STORES, INC.


                              John H. Dahly
                              Executive Vice President,
                              Chief Financial Officer and Secretary

Sheboygan, Wisconsin
April 1, 1999


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission