<TABLE> <S> <C>
<ARTICLE> 5
<MULTIPLIER> 1,000
<S> <C>
<PERIOD-TYPE> 6-MOS
<FISCAL-YEAR-END> MAR-31-2001
<PERIOD-START> JUL-01-2000
<PERIOD-END> SEP-30-2000
<CASH> 1,422
<SECURITIES> 0
<RECEIVABLES> 1,351
<ALLOWANCES> 0
<INVENTORY> 40,237
<CURRENT-ASSETS> 50,801
<PP&E> 206,978
<DEPRECIATION> (74,429)
<TOTAL-ASSETS> 196,575
<CURRENT-LIABILITIES> 42,797
<BONDS> 51,659
0
138
<COMMON> 83
<OTHER-SE> 95,367
<TOTAL-LIABILITY-AND-EQUITY> 196,575
<SALES> 121,091
<TOTAL-REVENUES> 121,091
<CGS> 70,099
<TOTAL-COSTS> 70,099
<OTHER-EXPENSES> 36,112
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> 3,125
<INCOME-PRETAX> 11,493
<INCOME-TAX> 4,574
<INCOME-CONTINUING> 6,919
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> 6,919
<EPS-BASIC> .84
<EPS-DILUTED> .78
</TABLE>