VANS INC
PRE 14A, 2000-08-18
RUBBER & PLASTICS FOOTWEAR
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<PAGE>   1
                                  SCHEDULE 14A
                                 (RULE 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION

           PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES
                      EXCHANGE ACT OF 1934 (AMENDMENT NO. )

Filed by the Registrant [X]
Filed by a Party other than Registrant [ ]

Check the appropriate box:

[X] Preliminary Proxy Statement         [ ] Confidential, For Use of the
                                            Commission Only (as Permitted by
                                            Rule 14a-6(e)(2))

[ ] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                                   VANS, INC.
                ------------------------------------------------
                (Name of Registrant as Specified in Its Charter)


    ------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)


Payment of Filing Fee (Check the appropriate box):

           [X] No fee required.

           [ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(1)
               and 0-11.

           (1) Title of each class of securities to which transaction applies:

               -----------------------------------------------------------------

           (2) Aggregate number of securities to which transaction applies:

               -----------------------------------------------------------------

           (3) Per unit price or other underlying value of transaction computed
pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee
is calculated and state how it was determined):


           (4) Proposed maximum aggregate value of transaction:

               -----------------------------------------------------------------


           (5) Total fee paid:

               -----------------------------------------------------------------

           [ ] Fee paid previously with preliminary materials.

           [ ] Check box if any part of the fee is offset as provided by
Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting
fee was paid previously. Identify the previous filing by registration statement
number, or the form or schedule and the date of its filing.

           (1) Amount previously paid:

               -----------------------------------------------------------------

           (2) Form, Schedule or Registration Statement No.:

               -----------------------------------------------------------------

           (3) Filing Party:

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           (4) Date Filed:

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<PAGE>   2

                                  [VANS LOGO]
                             15700 SHOEMAKER AVENUE
                       SANTA FE SPRINGS, CALIFORNIA 90670
                            ------------------------

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                                OCTOBER 24, 2000

Dear Stockholders:

     The 2000 Annual Meeting of Stockholders of Vans, Inc., a Delaware
corporation (the "Company"), will be held on Tuesday, October 24, 2000, at 10:00
a.m., Pacific Time, at the Sheraton Cerritos Hotel, 12725 Center Court Drive,
Cerritos, California, for the following purposes:

     1. To elect nine directors to serve for the ensuing year and until their
        successors are duly elected and qualified;

     2. To approve the Vans, Inc. 2000 Long-Term Incentive Plan;

     3. To approve the Vans, Inc. CEO Bonus Plan;

     4. To consider a non-binding resolution to re-ratify and re-approve the
        Vans, Inc. Stockholder Rights Plan, which was ratified and approved by
        the stockholders at the 1994 Annual Meetings and re-ratified and
        re-approved at the 1997 Annual Meeting;

     5. To ratify the appointment of KPMG LLP as the Company's independent
        auditors for fiscal 2001; and

     6. To transact such other business as may be properly brought before the
        Annual Meeting or any adjournment thereof.

     In accordance with the Company's Restated By-Laws, the Board of Directors
has fixed the close of business on August 25, 2000, as the record date for the
purpose of determining stockholders entitled to receive notice of and to vote at
the Annual Meeting or any adjournment or adjournments thereof. The stock
transfer books will not be closed.

     A list of the stockholders entitled to vote at the Annual Meeting may be
examined at the Company's executive offices, located at 15700 Shoemaker Avenue,
Santa Fe Springs, California, during the 10-day period preceding the Annual
Meeting.

     YOUR VOTE IS VERY IMPORTANT. Therefore, whether or not you plan to attend
the Annual Meeting in person, please sign and return the enclosed proxy in the
envelope provided. If you attend the Annual Meeting and desire to vote in
person, you may do so even though you have previously sent a proxy.

                                          By Order of the Board of Directors,

                                          /s/ CRAIG E. GOSSELIN
                                          Craig E. Gosselin
                                          Vice President, General Counsel,
                                          and Corporate Secretary
September 19, 2000
Santa Fe Springs, California
<PAGE>   3

                                  [VANS LOGO]

                             15700 SHOEMAKER AVENUE
                       SANTA FE SPRINGS, CALIFORNIA 90670
                            ------------------------

                                PROXY STATEMENT
                            ------------------------

              INFORMATION RELATING TO VOTING AT THE ANNUAL MEETING

     This Proxy Statement is furnished in connection with the solicitation of
proxies by the Board of Directors of Vans, Inc., a Delaware corporation (the
"Company"), for use at the Annual Meeting of Stockholders (the "Annual Meeting")
of the Company to be held on Tuesday, October 24, 2000, and at any adjournment
thereof. The approximate date of mailing of this Proxy Statement and the
accompanying proxy card is September 19, 2000.

     The Board of Directors of the Company has selected August 25, 2000, as the
record date for the Annual Meeting. Only those stockholders of record at the
close of business on that date will be entitled to notice of and to vote at the
Annual Meeting. The Company had a total of                shares of $.001 par
value common stock (the "Common Stock") outstanding at August 25, 2000. The
Common Stock is the only outstanding class of voting securities of the Company.
Stockholders will be entitled to one vote for each share of stock held by them
of record at the close of business on the record date on any matter that may be
presented for consideration and action by the stockholders at the Annual
Meeting. Stockholders are not entitled to cumulate their votes and have no
rights of appraisal with respect to the proposals described herein.

     All valid proxies received in response to this solicitation will be voted
in accordance with the instructions indicated thereon by the stockholders giving
such proxies. If no contrary instructions are given, proxies received will be
voted in favor of the election of the director nominees named in this Proxy
Statement and in favor of the other proposals described herein. Proxies
solicited hereby may be voted for adjournment of the Annual Meeting (whether or
not a quorum is present for the transaction of business) in order to permit
further solicitation of proxies if the Board of Directors of the Company
determines that such adjournment would be advisable in order to obtain
sufficient votes for approval of the matters to be voted upon at the Annual
Meeting.

     The Board of Directors does not know of any other business to be presented
for action at the Annual Meeting. If any other business is properly presented at
the Annual Meeting and may properly be voted upon, the proxies solicited hereby
will be voted on such matters in accordance with the best judgment of the proxy
holders named in such proxies. A stockholder's proxy may be revoked at any time
before it is voted at the Annual Meeting by giving written notice of such
revocation to the Corporate Secretary of the Company (which notice may be given
by the filing of a duly executed proxy bearing a later date) or by attending the
Annual Meeting and voting in person.

     The costs of this proxy solicitation will be paid by the Company. To the
extent necessary, proxies may also be solicited by personnel of the Company in
person, by telephone, or through other forms of communication. Company personnel
who participate in this solicitation will not receive any additional
compensation for such solicitation. The Company will request record holders of
shares beneficially owned by others to forward this Proxy Statement and related
materials to the beneficial owners of such shares and will reimburse such record
holders for their reasonable expenses incurred in doing so.
<PAGE>   4

         SECURITY OWNERSHIP OF MANAGEMENT AND CERTAIN BENEFICIAL OWNERS

     The following table sets forth certain information regarding the beneficial
ownership of the Company's Common Stock as of September 1, 2000: (i) by each
person who is known by the Company to own beneficially more than 5% of the
Company's Common Stock; (ii) by each director and director nominee; (iii) by the
executive officers named in the Summary Compensation Table set forth under the
caption "Executive Compensation and Other Information"; and (iv) by all
directors and executive officers of the Company as a group.

<TABLE>
<CAPTION>
                                                    AMOUNT AND NATURE
                                                      OF BENEFICIAL      PERCENT
                       NAME                           OWNERSHIP(1)       OF CLASS
                       ----                         -----------------    --------
<S>                                                 <C>                  <C>
Lord Abbett & Co..................................      1,431,100(2)          %
  90 Hudson Street
  Jersey City, New Jersey 07302
Mellon Financial Corporation......................      1,410,475             %
  One Mellon Center
  Pittsburgh, Pennsylvania 15258
Invesco, Inc......................................        788,600             %
  1315 Peachtree Street
  Atlanta, Georgia 30309
Dimensional First Advisors Inc....................        788,300             %
  1299 Ocean Avenue, 11th Floor
  Santa Monica, California 90401
Walter E. Schoenfeld..............................        285,353(3)          %
Gary H. Schoenfeld................................        312,651(4)          %
George E. McCown*.................................        102,710(5)        **
Wilbur J. Fix.....................................         68,667(6)        **
James R. Sulat....................................         27,501(7)        **
Kathleen M. Gardarian.............................         25,168(8)        **
Lisa M. Douglas...................................         22,501(9)        **
Gerald Grinstein..................................         10,001(10)       **
Charles G. Armstrong..............................         15,001(11)       **
Leonard R. Wilkens................................          9,534(12)       **
Neal R. Lyons.....................................         56,136(13)       **
Stephen M. Murray.................................         33,334(14)
Craig E. Gosselin.................................         51,572(15)       **
All directors and executive officers as a group
  (24 persons)....................................      1,230,948(16)         %
</TABLE>

---------------
   * Mr. McCown is not standing for re-election to the Board of Directors.

  ** Represents beneficial ownership of less than 1%.

 (1) Beneficial ownership is determined in accordance with the rules of the
     Securities and Exchange Commission (the "Commission") and generally
     includes voting or investment power with respect to securities. Except as
     indicated by footnote, and subject to community property laws where
     applicable, the persons named in the table above have sole voting and
     investment power with respect to all shares of Common Stock shown as
     beneficially owned by them. Percentage of beneficial ownership is based on
     shares of Common Stock outstanding as of September 1, 2000, plus shares
     deemed outstanding pursuant to Rule 13d -- 2(d)(1) under the Securities
     Exchange Act of 1934, as amended.

 (2) Based on Schedule 13G filings, and amendments thereto, made by such
     stockholders for the year ended December 31, 1999. Invesco, Inc. shares
     voting and dispositive power of the shares listed opposite its name with
     AMVESCAP PLC, AVZ Inc., AIM Management Group Inc., AMVESCAP Group Services
     Inc., Invesco North America Holdings, Inc., Invesco Capital Management,
     Inc., Invesco

                                        2
<PAGE>   5

     Funds Group, Inc., Invesco Management & Research, Inc., Invesco Realty
     Advisors, Inc., and Invesco (NY) Asset Management, Inc.

 (3) Includes 169,212 shares of Common Stock that are subject to stock options
     which are exercisable within 60 days of September 1, 2000.

 (4) Includes 256,365 shares of Common Stock that are subject to incentive stock
     options which are exercisable within 60 days of September 1, 2000. Excludes
     162,759 shares of Common Stock that are subject to the same stock options
     which are not exercisable within 60 days of September 1, 2000.

 (5) Includes 1,667 shares of Common Stock that are subject to a non-statutory
     stock option which is exercisable within 60 days of September 1, 2000.
     Excludes 3,333 shares of Common stock that are subject to the same option
     which are not exercisable within 60 days of September 1, 2000.

 (6) Includes 54,667 shares of Common Stock that are subject to non-statutory
     stock options which are exercisable within 60 days of September 1, 2000.
     Excludes 30,333 shares of Common Stock that are subject to the same
     non-statutory stock options which are not exercisable within 60 days of
     September 1, 2000.

 (7) Represents shares of Common Stock that are subject to non-statutory stock
     options which are exercisable within 60 days of September 1, 2000. Excludes
     4,999 shares of Common Stock that are subject to the same non-statutory
     stock options which are not exercisable within 60 days of September 1,
     2000.

 (8) Includes 24,168 shares of Common Stock that are subject to non-statutory
     stock options which are exercisable within 60 days of September 1, 2000.
     Excludes 8,332 shares of Common Stock that are subject to the same
     non-statutory options which are not exercisable within 60 days of September
     1, 2000.

 (9) Represents shares of Common Stock that are subject to non-statutory options
     which are exercisable within 60 days of September 1, 2000. Excludes 4,999
     shares of Common Stock that are subject to the same non-statutory stock
     options which are not exercisable within 60 days of September 1, 2000.

(10) Represents shares of Common Stock that are subject to non-statutory options
     which are exercisable within 60 days of September 1, 2000. Excludes 7,499
     shares of Common Stock that are subject to the same non-statutory stock
     options which are not exercisable within 60 days of September 1, 2000.

(11) Includes 10,001 shares of Common Stock that are subject to non-statutory
     stock options which are exercisable within 60 days of September 1, 2000.
     Excludes 7,499 shares of Common stock that we subject to the same
     non-statutory stock options which are not exercisable within 60 days of
     September 1, 2000.

(12) Includes 6,667 shares of Common Stock that are subject to incentive stock
     options which are exercisable within 60 days of September 1, 2000. Excludes
     10,833 shares of Common Stock that are subject to the same options which
     are not exercisable within 60 days of September 1, 2000.

(13) Includes 46,207 shares that are subject to incentive stock options which
     are exercisable within 60 days of September 1, 2000. Excludes 31,299 shares
     of Common Stock that are subject to the same options which are not
     exercisable within 60 days of September 1, 2000.

(14) Represents shares of Common Stock that are subject to incentive stock
     options which are exercisable within 60 days of September 1, 2000. Excludes
     26,666 shares of Common Stock that are subject to the same options which
     are not exercisable within 60 days of September 1, 2000.

(15) Includes 46,299 shares of Common Stock that are subject to incentive stock
     options which are exercisable within 60 days of September 1, 2000. Excludes
     15,985 shares of Common Stock that are subject to the same options which
     are not exercisable within 60 days of September 1, 2000.

(16) Includes 913,409 shares that are subject to non-statutory and incentive
     stock options which are exercisable within 60 days of September 1, 2000 and
     are held by the executive officers and directors of the Company.

                                        3
<PAGE>   6

                                   PROPOSAL 1

                             ELECTION OF DIRECTORS

     The Restated By-laws of the Company, as amended, provide for no less than
five and no more than 11 directors, as determined from time to time by the
Board. The Board has fixed the number of directors at 10 until the end of George
E. McCown's tenure as a director in October. It is currently anticipated that
the number of directors will be fixed at nine at that time. The Restated By-laws
currently provide that the directors shall be elected annually.

     Set forth below are the names of the persons nominated by the Board of
Directors for election as directors at the Annual Meeting, together with their
ages, principal occupations and business experience during the last five years,
present directorships and the year each first became a director of the Company.
All of the nominees are presently directors. If any nominees are unable to serve
as a director, the person or persons voting the proxies solicited hereby will
select another nominee in his or her place. The Company has no reason to believe
that any of the nominees will be unable or unwilling to serve if elected. The
vote of a plurality of the total votes cast in person or by proxy at the Annual
Meeting is required to elect each of the nominees. Pursuant to the Restated
By-laws, abstentions and broker non-votes will not be deemed votes cast.

<TABLE>
<CAPTION>
                                                                          FIRST
                                                                          BECAME
   NOMINEES FOR ELECTION      AGE     POSITION HELD IN THE COMPANY      A DIRECTOR
   ---------------------      ---     ----------------------------     ------------
<S>                           <C>   <C>                                <C>
Walter E. Schoenfeld........  69    Director and Chairman of the           1991
                                    Board
Gary H. Schoenfeld..........  37    Director; President and Chief          1995
                                    Executive Officer
Charles G. Armstrong........  58    Director                               1998
Lisa M. Douglas.............  41    Director                               1995
Wilbur J. Fix...............  73    Director                               1993
Kathleen M. Gardarian.......  55    Director                               1994
Gerald Grinstein............  68    Director                               1998
James R. Sulat..............  50    Director                               1994
Leonard R. Wilkens..........  63    Director                               1998
</TABLE>

     WALTER E. SCHOENFELD has served as a director since August 1991 and has
served as Chairman of the Board since July 1996. He served as Chief Executive
Officer from May 1995 to February 1997 and was President from May 1995 to July
1996. He previously held the positions of President and Chief Executive Officer
from July 1993 to September 1994. From April 1993 to July 1993, he served as
Acting President and Chief Executive Officer. Mr. Schoenfeld was a Vice Chairman
of the Board from March 1993 to July 1996. Mr. Schoenfeld has served as Chairman
of the Board of Schoenfeld Group Ltd., a private consulting and investment
company, since 1987, and was Chairman of the Board of Access Long Distance
Telephone Company from 1991 to January 1998. From 1976 to 1982 he was a General
and Limited Partner of the Seattle Mariners Baseball Club. Mr. Schoenfeld is the
father of Gary H. Schoenfeld, a director and President and the Chief Executive
Officer of the Company. Mr. Schoenfeld received a B.B.A. from the University of
Washington.

     GARY H. SCHOENFELD has served as a director since November 1995. He became
President in July 1996 and Chief Executive Officer in February 1997. He served
as the Company's Chief Operating Officer from September 1995 to February 1997.
Prior to joining the Company, Mr. Schoenfeld was a partner of McCown De Leeuw &
Co., a venture banking firm ("MDC"). During his employment with MDC from July
1988 to August 1995, Mr. Schoenfeld was a director of five MDC-affiliated
companies, and has been involved with the Company since 1989. Prior to joining
MDC, Mr. Schoenfeld was employed for two years by David H. Murdock, a private
financier, and was previously involved in a variety of projects with Brittania
Sportswear Company, including offshore sourcing operations in Hong Kong. Mr.
Schoenfeld is a director of Fitness Holdings, Inc., an MDC portfolio company.
Mr. Schoenfeld is the son of Walter E. Schoenfeld, the Company's Chairman of the
Board. Mr. Schoenfeld received a B.A. from the University of California at Los
Angeles and an M.B.A. from Stanford University.

                                        4
<PAGE>   7

     CHARLES G. ARMSTRONG has served as a director since September 1998. Mr.
Armstrong has been the President and Chief Operating Officer of the Seattle
Mariners Baseball Club since July 1992. He was President of the Mariners from
1983 to 1989, and was Interim Athletic Director for the University of Washington
in 1991. During his involvement with Major League Baseball, Mr. Armstrong has
served on a number of committees for the American League and the Major League
Baseball Commissioner's Office; he currently serves on the International
Committee. Mr. Armstrong received a B.S. in Industrial Engineering from Purdue
University, and a J.D. from Stanford University Law School.

     LISA M. DOUGLAS has served as a director since November 1995. Ms. Douglas
is President of Nufitness Corporation, a producer of fitness and
wellness-related television and multimedia programs. Prior to founding Nufitness
in 1991, Ms. Douglas was Director of Corporate Sales for Koala Blue, a women's
sportswear manufacturer. Ms. Douglas currently serves on the Board of the
Douglas Family Foundation, and formerly served as a member of the Board and the
Steering Committee of the Associates of Cedars-Sinai Medical Center. Ms. Douglas
received a B.S. from the University of Minnesota and a Masters in Exercise
Physiology from California State University, Northridge.

     WILBUR J. FIX has served as a director of the Company since February 1993.
From 1980 to 1993, Mr. Fix was Chairman of the Board and Chief Executive Officer
of The Bon Marche, a Seattle-based chain of department stores which was acquired
by Campeau Corporation in 1986. Mr. Fix ultimately became Senior Vice President
of Allied Stores Corporation, the parent company of The Bon Marche, and a member
of the Boards of Directors of Allied Stores and Federated Stores. Mr. Fix is a
member of the Board of Directors of Building Materials Holding Corporation, a
publicly traded corporation. Mr. Fix received a B.A. from the University of
Washington.

     KATHLEEN M. GARDARIAN has served as a director of the Company since
December 1994. She is the founder and Chief Executive Officer of Qualis
International, Inc., an Irvine, California-based sales and distribution company.
Ms. Gardarian is a founding Trustee and Board member of the World Business
Academy, and serves on the Boards of the State of the World Forum, the Woman and
Public Policy Program at the JFK School of Government of Harvard University, and
The Institute of Transpersonal Psychology. Ms. Gardarian received a B.A. from
the University of California at Los Angeles.

     GERALD GRINSTEIN has served as a director since June 1998. Mr. Grinstein
has been non-executive Chairman of the Board of Agilent Technologies since
August 1999, was non-executive Chairman of the Board of Delta Airlines from
August 1997 to October 1999, and serves on the Boards of PACCAR, Inc., Imperial
Sugar Corporation and The Pittson Company. He is a principal of Madrona
Investment Group, LLC. From 1991 to 1995, he was Chairman and Chief Executive
Officer of Burlington Northern Inc. and Burlington Northern Railroad Company,
where he oversaw the acquisition of Santa Fe Pacific Corp. He is a Trustee of
the Henry M. Jackson Foundation and is a graduate of Yale College and Harvard
Law School.

     JAMES R. SULAT has served as a director of the Company since October 1994.
He became Chief Financial Officer of Chiron Corporation, a manufacturer and
marketer of healthcare products for the treatment, prevention and diagnosis of
disease, in April 1998. Prior to joining Chiron, Mr. Sulat was Chief Financial
Officer of Stanford Health Services, a not-for-profit health care provider which
operates the Stanford University hospital and clinic from 1993 to March 1998.
Mr. Sulat received a B.S. from Yale University and an M.B.A. and M.S. from
Stanford University.

     LEONARD R. WILKENS has served as a director since September 1998. Mr.
Wilkens has been head coach of the Toronto Raptors basketball team since July
2000, and was previously head coach of the Atlanta Hawks and the Cleveland
Cavaliers. Mr. Wilkens has coached in the National Basketball Association for 27
years and is the winningest coach in the history of the NBA. He also served as
coach of the Dream Team of the 1996 Atlanta Olympic Games. He formerly served as
Vice President of the NBA Players Association and is currently President of the
NBA Coaches Association. Mr. Wilkens has been elected to the NBA Hall of Fame as
both player and coach. He is a graduate of Providence College with a Degree in
Economics and has an Honorary Doctorate in Humanities from both Providence
College and Seattle University. Mr. Wilkens serves

                                        5
<PAGE>   8

on the Board of Trustees of Providence College and also serves on the Board of
the Atlanta Center for Children and the Odessa Biorn Children's Clinic.

     THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT YOU VOTE FOR THE ABOVE
NOMINEES TO THE BOARD.

     Board Committees. The Board of Directors has a Compensation Committee,
which makes recommendations concerning salaries and incentive compensation for
officers and employees of the Company; an Audit Committee, which reviews the
results and scope of the audit and other services provided by the Company's
independent auditors, and determines the Company's investment policies; an
Executive Committee, which reviews the operations of the Company on a periodic
basis; a Mergers and Acquisitions Committee, which considers appropriate
acquisitions for the Company; and a Nominating Committee, which considers and
recommends appropriate candidates for the Board. The Nominating Committee does
not, at this time, consider nominees for the Board recommended by stockholders.

     The members of the Compensation Committee are Wilbur J. Fix, Chairman, Lisa
M. Douglas, Kathleen M. Gardarian, and Leonard R. Wilkens. The Compensation
Committee met, or acted pursuant to Written Consent, four times during fiscal
2000. The members of the Audit Committee are James R. Sulat, Chairman, Charles
G. Armstrong, and Wilbur J. Fix, all of whom are "independent," as defined in
the listing standards of the National Association of Securities Dealers. The
Audit Committee met six times during fiscal 2000. The members of the Executive
Committee are George E. McCown, Chairman (who is not standing for re-election to
the Board), Walter E. Schoenfeld, Vice Chairman, and Gary H. Schoenfeld. The
Executive Committee did not meet during fiscal 2000. The members of the Mergers
and Acquisitions Committee are Walter E. Schoenfeld, Chairman, Gerald Grinstein,
and Gary H. Schoenfeld. The Mergers and Acquisitions Committee met one time
during fiscal 2000. The members of the Nominating Committee are Walter E.
Schoenfeld, Chairman, Lisa M. Douglas, and Gary H. Schoenfeld. The Nominating
Committee met one time during fiscal 2000.

     Compensation of Directors. It is the Company's policy to pay its outside
directors (who are currently Mesdames Gardarian and Douglas and Messrs. McCown,
Fix, Sulat, Grinstein, Armstrong and Wilkens) a quarterly fee of $5,000 plus a
fee of $2,000 for in-person Board and Committee meetings and $1,000 for
telephonic Board and Committee meetings, as compensation for their services. All
directors are reimbursed for expenses incurred in connection with attendance at
Board and Committee meetings and receive an initial grant of a non-statutory
stock option to purchase 7,500 shares upon joining the Board and annual grants
of non-statutory stock options to purchase 5,000 shares on the date of each
Annual Meeting of Stockholders.

     Meetings of the Board of Directors. During fiscal 2000, there were seven
regularly scheduled and special meetings of the Board of Directors of the
Company. The Board did not act pursuant to Written Consent during fiscal 2000.
Each nominee for the Board attended at least 75% of the aggregate of (i) the
total number of Board meetings, and (ii) the total number of meetings held by
all Committees on which he or she served during fiscal 2000.

     Board Members who are leaving the Company. George E. McCown has declined to
stand for re-election to the Board.

                                        6
<PAGE>   9

     Information Relating to Current Executive Officers. Set forth below are the
names and ages of the current executive officers of the Company, other than
Walter E. and Gary H. Schoenfeld (see "Proposal 1 -- Election of Directors"),
together with the positions held by these persons.

<TABLE>
<CAPTION>
        NAME           AGE                           TITLE
        ----           ---                           -----
<S>                    <C>   <C>
Neal R. Lyons........  43    President -- Retail Stores
Stephen M. Murray....  40    Senior Vice President -- International and Apparel
Arthur I. Carver.....  49    Senior Vice President -- Global Operations
Kyle B. Wescoat......  48    Vice President and Chief Financial Officer
Jay E. Wilson........  53    Vice President -- Global Marketing
Steven J. Van          44    Vice President -- Promotions and Events
  Doren..............
Craig E. Gosselin....  40    Vice President, General Counsel, and Corporate
                             Secretary
Charles C. Kupfer....  39    Vice President, Controller and Assistant Corporate
                             Secretary
Joseph D. Giles......  37    Vice President and Chief Information Officer
Scott A. Brabson.....  45    Vice President -- Global Sourcing
Michael C. Jonte.....  38    Vice President -- Footwear
Chris D. Strain......  31    Vice President -- Marketing
Charles A.             37    Vice President -- National Sales
  Ponthier...........
Mark J. Smith........  37    Vice President -- Creative Design
</TABLE>

     NEAL R. LYONS has been President -- Retail Stores since March 1999. Prior
to that time he was Senior Vice President -- Retail Stores from September 1997
to March 1999. From March 1995 to September 1997, he was Vice
President -- Retail Stores. Prior to joining the Company, Mr. Lyons was Director
of Stores for Reebok from June 1994 to February 1995. Mr. Lyons received a
B.B.A. in Psychology and Business Management from the University of Nebraska.
Mr. Lyons is currently enrolled in the M.B.A. program of Harvard University.

     STEPHEN M. MURRAY has been Senior Vice President -- International and
Product Merchandising since July 1999. From October 1998 to July 1999, he was
Senior Vice President of International and Apparel. Prior to joining the
Company, Mr. Murray was employed by Reebok International Ltd. for seven years,
eventually becoming Vice President of Global Apparel, responsible for all
strategy, design, development, and product marketing for Reebok apparel
throughout the world. Prior to joining Reebok, Mr. Murray was Sales Director for
Dunlop Slazenger International, where he managed National Sales of sports
equipment and apparel. Mr. Murray received a B.A. in Business Studies from
Middlesex University in England.

     ARTHUR I. CARVER has been Senior Vice President -- Global Operations of the
Company since July 2000. He is responsible for managing the Company's sourcing,
distribution, information technology and customer service departments. From
December 1998 to January 2000, Mr. Carver was Co-President and Chief Operations
Officer of Global Sports, Inc, a publicly-traded distributor of athletic
footwear. He was responsible for the operations and sourcing of athletic
footwear for the branded division of the company. From April 1990 to December
1998, he was employed in a number of positions with Reebok International, Ltd.
He began has career at Reebok as Director of Sales Operations and eventually
became Senior Vice President, Sourcing and Logistics, Worldwide, responsible for
approximately 1,000 employees. Mr. Carver received a Bachelor of Science in
Industrial Science from Clarkson University.

     KYLE B. WESCOAT has been Vice President and Chief Financial Officer since
February 1996. From November 1995 to February 1996, Mr. Wescoat served as
Assistant to the President of Equity Management Inc., a marketing services
company that specializes in brand extension licensing. From January 1994 to
October 1995, Mr. Wescoat was Chief Financial Officer of Shirmar Corporation, a
holding company with interests in several industrial products companies. Mr.
Wescoat received a B.S. from Drexel University and an M.B.A. from the University
of Michigan.

     JAY E. WILSON has been Vice President -- Global Marketing of the Company
since August 1999. He was Vice President -- Marketing from December 1996 to
August 1999. Prior to joining the Company,

                                        7
<PAGE>   10

Mr. Wilson was a consultant with Dark Horse Distribution from February 1995 to
December 1996, focusing on extreme sports brands. From March 1994 to February
1995, he was a Managing Partner of Brand Building Communications, a venture
providing brand building expertise to clients such as Disney Televentures and
Rhino Records. Mr. Wilson was also responsible for the launch of several brands,
including DirecTV, Princess Cruises and Vuarnet Sunglasses. Mr. Wilson received
a B.A. from the Pasadena Art Center College of Design.

     STEVEN J. VAN DOREN has been a Vice President since May 1990. He is
currently Vice President -- Promotions and Events, primarily responsible for the
Company's promotional efforts, and is the Company's executive in charge of the
VANS Warped Tour(TM), a traveling music/sports festival sponsored by the
Company, the VANS Triple Crown(TM) Series of alternative sports events, and the
Company's High Cascade Snowboard Camp(TM). Mr. Van Doren has been employed by
the Company in various capacities since the formation of the predecessor of the
Company in 1966. Mr. Van Doren is the son of Paul Van Doren, a founder of the
predecessor of the Company.

     CRAIG E. GOSSELIN has been Vice President and General Counsel of the
Company since July 1992. He became Secretary in May 1993. He was an Assistant
Secretary of the Company from February 1988 to May 1993. From March 1990 to June
1992, Mr. Gosselin was a Partner of the law firm of Cooper & Dempsey. Mr.
Gosselin received a B.B.A. from Loyola Marymount University and a J.D. from
Southwestern University School of Law.

     CHARLES C. KUPFER has been a Vice President and Assistant Corporate
Secretary of the Company since July 1996. He was the Company's Controller from
September 1994 to October 1996 when he took charge of the Company's production
and sourcing efforts. He re-assumed the position of Controller again in November
1998. From July 1995 to December 1995 he was Acting Chief Financial Officer of
the Company. He served as Assistant Controller of the Company from August 1992
until September 1994. Mr. Kupfer received a B.A. from the University of
California at Irvine and a second B.A. from the California State University at
Fullerton.

     JOSEPH D. GILES has been Vice President and Chief Information Officer of
the Company since March 1999. Mr. Giles was Vice President and Chief Information
Officer of Virgin Interactive Entertainment from September 1998 to March 1999.
Prior to that time, he was Executive Director, Systems Planning for Paramount
Pictures from May 1994 to September 1996. Mr. Giles received a B.B.A. (MIS) from
the University of New Mexico and an M.B.A. from Pepperdine University.

     SCOTT A. BRABSON has been Vice President -- Global Sourcing of the Company
since November 1997, and since March 1999 has managed the Company's snowboard
division. Prior to joining the Company, he was Vice President -- Global Sourcing
and Operations of Deckers Outdoor Corporation from September 1996 to November
1997. From March 1992 to September 1996 he was Managing Director, Asian
Operations and Worldwide Sourcing for L.A. Gear, Inc. Mr. Brabson has a B.A. in
Business Administration from the University of Michigan.

     MICHAEL C. JONTE has been Vice President -- Footwear of the Company since
June 2000. He was Vice President -- Merchandising of the Company from January
1998 to June 2000. He currently is primarily responsible for footwear design,
development and merchandising. Prior to January 1998 he was Director of Retail
Merchandising of the Company from December 1995 to January 1998, ultimately
becoming responsible for the Company's TRIPLE CROWN OF SURFING(R) apparel line.
From June 1992 to December 1995, Mr. Jonte was Director of Product Development
for Young Mens and Children for B.U.M. Equipment. Mr. Jonte has a B.A. in Public
Administration from San Diego State University.

     CHRIS D. STRAIN has been Vice President -- Marketing of the Company since
August 1999. Prior to joining the Company, Mr. Strain was employed in various
positions at PepsiCo., including national account sales, field marketing, sales
strategy, product category management and brand marketing. He was Brand Manager
for the Mountain Dew product line and Sports Marketing Manager for all of
PepsiCo's products. Mr. Strain has a B.B.A in Marketing from the University of
Texas.

                                        8
<PAGE>   11

     MARK J. SMITH has been Vice President -- Creative Design of the Company
since January 2000. He is primarily responsible for managing the Company's
footwear design department. From May 1989 to June 1999, Mr. Smith was employed
by Nike Inc. in a variety of positions eventually becoming Senior Product
Designer in Nike's Special Project Group concentrating on Michael Jordan branded
footwear and signature products for athletes such as Pete Sampras, Picabo
Street, and Vin Baker. Mr. Smith has a B.A. in graphics/packaging from the
Pasadena Art Center College of Design.

     CHARLES A. PONTHIER has been Vice President -- National Sales of the
Company since December 1999. He is responsible for managing all aspects of the
Company's United States sales efforts. From November 1998 to December 1999, Mr.
Ponthier was the Company's National Sales Manager. From January 1998 to October
1998, he was Senior Director of Sales for Applause, Inc., a manufacturer of
toys. From November 1995 to January 1998, he was a Regional Sales Manager of the
Company. Mr. Ponthier received a B.A. in Marketing from Southern Methodist
University.

                  EXECUTIVE COMPENSATION AND OTHER INFORMATION

SUMMARY COMPENSATION TABLE

     The following table discloses compensation for the three fiscal years ended
May 31, 2000 received by (i) the Company's President and Chief Executive Officer
during fiscal 2000, and (ii) the four remaining most highly paid executive
officers as of May 31, 2000 (collectively, the "named executive officers").

<TABLE>
<CAPTION>
                                                                                   LONG-TERM
                                                                                  COMPENSATION
                                                                            ------------------------
                             FISCAL                                                       SECURITIES
                              YEAR            ANNUAL COMPENSATION           RESTRICTED    UNDERLYING
                             ENDED     ---------------------------------      STOCK        OPTIONS/        ALL OTHER
NAME AND PRINCIPAL POSITION  MAY 31    SALARY($)    BONUS($)    OTHER($)    AWARDS($)      SARS(#)      COMPENSATION($)
---------------------------  ------    ---------    --------    --------    ----------    ----------    ---------------
<S>                          <C>       <C>          <C>         <C>         <C>           <C>           <C>
Gary H. Schoenfeld........    2000      362,250     361,250          --        -0-           6,586          134,722(5)
  President and Chief         1999      361,309      73,999          --        -0-         107,626              -0-
  Executive Officer           1998      350,000     115,667          --        -0-         204,912(4)           -0-
Neal R. Lyons.............    2000      275,000     102,125          --        -0-           5,000              -0-
  President --                1999      236,992      22,160          --        -0-          29,821              -0-
  Retail Sales                1998      208,078      48,785          --        -0-          27,684(4)           -0-
Stephen M. Murray.........    2000      253,447     115,438          --        -0-             -0-              -0-
  Senior Vice President --    1999      188,192(1)    1,547(2)       --        -0-          60,000              -0-
  International and Product
  Merchandising...........    1998          -0-(1)      -0-          --        -0-             -0-              -0-
Walter E. Schoenfeld......    2000      288,000         -0-      33,855(3)     -0-             -0-              -0-
  Chairman of the             1999      290,000         -0-      36,298(3)     -0-             -0-              -0-
  Board                       1998      288,000         -0-      42,501(3)     -0-             -0-              -0-
Craig E. Gosselin.........    2000      194,423      57,500          --        -0-           6,955              -0-
  Vice President, General     1999      189,393      12,949          --        -0-          14,000              -0-
  Counsel and Corporate       1998      181,635      26,316          --        -0-          12,885(3)           -0-
  Secretary
</TABLE>

---------------
(1) Mr. Murray joined the Company on October 21, 1998.

(2) Mr. Murray accepted a stock option for 10,000 shares in lieu of a
    performance bonus for fiscal 1999. The amount included in this column
    represents a holiday bonus paid in December 1998.

(3) Includes approximately $30,000 paid by the Company to reimburse Walter E.
    Schoenfeld for the expense of maintaining secretarial support and an office
    in Seattle, which is his home, for purposes of conducting Company business
    there.

(3) Includes options which were repriced during fiscal 1998 as follows: Gary H.
    Schoenfeld, 200,000 shares; Mr. Lyons, 25,000 shares; and Mr. Gosselin,
    10,329 shares.

(5) Represents premiums paid by the Company pursuant to a split-dollar whole
    life insurance plan established for the benefit of Gary H. Schoenfeld during
    fiscal 2000.

                                        9
<PAGE>   12

OPTION/SAR GRANTS IN LAST FISCAL YEAR

     The following table provides information on option grants in fiscal 2000 to
the named executive officers.
<TABLE>
<CAPTION>
                                                  INDIVIDUAL GRANTS
                           ----------------------------------------------------------------
                                            PERCENT
                            NUMBER OF      OF TOTAL
                           SECURITIES    OPTIONS/SAR'S   EXERCISE                  MARKET
                           UNDERLYING     GRANTED TO        OF                    VALUE ON
                            OPTIONS/       EMPLOYEES       BASE                     GRANT
                              SAR'S        IN FISCAL       PRICE     EXPIRATION     DATE
          NAME             GRANTED(#)        2000        ($/SHARE)      DATE      ($/SHARE)
          ----             -----------   -------------   ---------   ----------   ---------
<S>                        <C>           <C>             <C>         <C>          <C>
Gary H. Schoenfeld.......     6,586          2.41          11.00      6/17/09       11.00
Neal R. Lyons............     5,000          1.84          11.00      6/17/09       11.00
Stephen M. Murray........       -0-           N/A            N/A          N/A         N/A
Walter E.
  Schoenfeld(1)..........       -0-           N/A            N/A          N/A         N/A
Craig E. Gosselin(2).....     3,455          1.27          11.00      6/17/09       11.00
                              3,500          1.28          10.63      6/25/09       10.63

<CAPTION>

                                   POTENTIAL REALIZABLE VALUE
                                    AT ASSUMED ANNUAL RATES
                                  OF STOCK PRICE APPRECIATION
                                        FOR OPTION TERM
                           ------------------------------------------
                                0%             5%            10%
                           APPRECIATION   APPRECIATION   APPRECIATION
          NAME                 ($)            ($)            ($)
          ----             ------------   ------------   ------------
<S>                        <C>            <C>            <C>
Gary H. Schoenfeld.......      -0-           45,561        115,460
Neal R. Lyons............      -0-           34,589         87,656
Stephen M. Murray........      N/A              N/A            N/A
Walter E.
  Schoenfeld(1)..........      N/A              N/A            N/A
Craig E. Gosselin(2).....      -0-           23,901         60,570
                               -0-           23,398         59,295
</TABLE>

     Each of the options in this table is an incentive stock option which
expires 10 years after the date of grant. The options are either exercisable in
three annual increments of 33.33% or five annual increments of 20.0% commencing
on the first anniversary of the grant date. The options also became fully
exercisable in the event of a change in control of the Company.

AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND FISCAL YEAR-END
OPTION/SAR VALUES

     The following table provides information on option/SAR exercises in fiscal
2000 by the named executive officers, and the value of such officers'
unexercised options/SARs at May 31, 2000.

<TABLE>
<CAPTION>
                                                                      NUMBER OF                  VALUE OF UNEXERCISED
                                                                SECURITIES UNDERLYING           IN-THE-MONEY OPTIONS/
                                                                OPTIONS/SARS AT FISCAL              SARS AT FISCAL
                                 SHARES                              YEAR-END(#)                   YEAR-END ($)(1)
                               ACQUIRED ON       VALUE       ----------------------------    ----------------------------
            NAME               EXERCISE(#)    REALIZED($)    EXERCISABLE    UNEXERCISABLE    EXERCISABLE    UNEXERCISABLE
            ----               -----------    -----------    -----------    -------------    -----------    -------------
<S>                            <C>            <C>            <C>            <C>              <C>            <C>
Gary H. Schoenfeld...........      -0-            N/A          252,540         122,298        1,872,011       1,003,966
Neal R. Lyons................      -0-            N/A           40,706          31,799          339,041         235,937
Stephen M. Murray............      -0-            N/A           20,001          39,999          170,008         339,992
Walter E. Schoenfeld.........      -0-            N/A          169,212             -0-        1,636,379             N/A
Craig E. Gosselin............      -0-            N/A           43,130          19,154          406,733         144,407
</TABLE>

---------------
(1) Calculated by multiplying the number of shares by the difference between (i)
    $15.75, the closing sales price of the Common Stock on May 31, 2000, and
    (ii) the exercise prices of those options which were in-the-money as of that
    date.

DEFERRED COMPENSATION PLAN

     The Company has established a deferred compensation plan for the benefit of
Walter E. Schoenfeld, the Company's Chairman of the Board, and his spouse. Under
the plan, the Company has established a trust which holds and disperses assets
pursuant to the terms of the plan. From June 1, 1996 through June 1, 2000, the
Company deposited $200,000 per year with the trustee of the trust. The trust
funds are invested by the trustee in accordance with instructions given by the
Company. Commencing in 2001, the trustee will pay Mr. Schoenfeld $100,000 per
year from the trust funds. Such payments will continue for the remainder of Mr.
Schoenfeld's life and then will be paid to his spouse, if she survives him.
Notwithstanding the foregoing, Mr. Schoenfeld has a one-time option to receive a
lump sum payment of the balance of the trust, provided such option is exercised
between November 1, 2000 and December 15, 2000.

     Notwithstanding anything to the contrary set forth in any of the Company's
previous filings under the Securities Act of 1933, as amended (the "Securities
Act"), or the Securities Exchange Act of 1934, as amended (the "Exchange Act"),
that might incorporate future filings, including this Proxy Statement in whole
or in part, the following report and the Performance Graph on page 14 shall not
be incorporated by reference into any such filings.

                                       10
<PAGE>   13

            COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

GENERAL

     Decisions on compensation of the Company's executives are made by the
Compensation Committee of the Board. Each member of the Compensation Committee
is an "outside director," as such term is defined under Section 162(m) of the
Internal Revenue Code of 1986, as amended ("Code Section 162(m)"). All decisions
relating to the compensation of the Company's executive officers, including
decisions about grants or awards under the Company's 1991 Long-Term Incentive
Plan (the "1991 Plan") and the Vanstastic Employee Stock Option Plan (the
"Vanstastic Plan"), are made solely by the Compensation Committee. Set forth
below is a report submitted by the Compensation Committee addressing the
Company's compensation policies for fiscal 2000 as they affected the named
executive officers.

COMPENSATION POLICIES TOWARD EXECUTIVE OFFICERS

     The Compensation Committee's executive compensation policies are designed
to provide competitive levels of compensation that integrate pay with the
Company's annual and long-term performance goals, reward above-average corporate
performance, recognize individual initiative and achievements, and assist the
Company in attracting and retaining qualified executives. Target levels of the
executive officers' overall compensation are intended to be consistent with
others in the Company's industry, and include programs contingent upon the
Company's performance. Certain key managers also are eligible for selection as
participants in the Company's executive compensation plans. As a result of the
increased emphasis on tying executive compensation to corporate performance, in
any particular year the Company's executives may be paid more or less than the
average compensation of executives of the Company's competitors, depending upon
the Company's performance. It is the goal of the Compensation Committee, through
the grant or award of incentive compensation tied to corporate performance, to
pay the Company's executives and key managers more than the average compensation
of executives and key managers of competitors if the Company performs well.
Increased orientation of executive compensation policies toward long-term
performance has been accompanied by increased utilization of objective
performance criteria.

     The Compensation Committee also endorses the position that stock ownership
by management and stock-based performance compensation arrangements are
beneficial in aligning management's and stockholders' interests in the
enhancement of stockholder value. Thus, the Committee has also increasingly
utilized these elements in the Company's compensation packages for its executive
officers and for certain key managers.

RELATIONSHIP OF COMPANY PERFORMANCE TO EXECUTIVE COMPENSATION

     Compensation paid to the named executive officers (other than Walter E.
Schoenfeld) and to the Company's other executive officers for fiscal 2000,
consisted of the following elements: (i) base salary; (ii) long-term incentive
compensation in the form of awards of incentive stock options under the 1991
Plan and/or the Vanstastic Plan; and (iii) bonus compensation. The Company also
provides a 401(k) pension plan for all employees which includes a Company
matching contribution. No matching contributions were made under such plan for
the named executive officers during fiscal 2000.

     Base Salary. Historically, it has been the policy of the Compensation
Committee to approve only cost-of-living adjustments to executive officer
salaries unless (i) an officer's responsibilities have been significantly
increased, (ii) such officer's performance has been superior, or (iii) data
shows that such officer's salary is below market. For fiscal 2000, executive
officers of the Company generally only received cost-of-living adjustments to
their salaries. Commencing as of fiscal 2001, however, the Compensation
Committee changed its policy for executive officer salaries, based on
consultation with a nationally recognized compensation consultant. In view of
the tightening labor market and the need to retain key employees, the Committee
now approves base salaries which are in the 75th percentile of a defined peer
group of footwear and lifestyle companies. Executive officer salaries were
adjusted accordingly as of July 1, 2000.

                                       11
<PAGE>   14

     Grant of Options under the 1991 Plan. In June 1999 and December 1999, the
Committee approved grants of incentive stock options under the 1991 Plan to Mr.
Gosselin, among the named executive officers, and to certain other executive
officers and key managers. See "Option/SAR Grants in Last Fiscal Year." In
determining the size and other terms of such grants, the Compensation Committee
considered the value of the services provided by these individuals, the value
and number of their previously granted options, and the value and number of
options previously granted to individuals of comparable levels. The exercise
prices of the options were based on the closing sales price of the Common Stock
on the dates of grant.

     Grants of Options under the Vanstastic Plan. Grants of options under the
Vanstastic Plan are determined in the sole discretion of the Compensation
Committee. Unless otherwise determined by the Committee, officers of the Company
are entitled to receive an annual grant of options equal to 20% of their base
salary, divided by the closing sales price of the Company's Common Stock on the
date of grant. On June 17, 1999, all the officers of the Company, including the
named executive officers, received grants of options pursuant to such formula.
See "Option/SAR Grants in Last Fiscal Year."

     Grants of Options under the 2000 Incentive Plan. No grants of options or
restricted stock have yet been approved by the Compensation Committee. The
Committee is currently developing its policies for such grants with the advice
of a nationally recognized compensation consultant.

     Annual Bonus. Generally, it is the Company's policy that annual bonuses may
be earned by each named executive officer (other than Walter E. Schoenfeld),
each other executive officer of the Company, and certain key managers, under
Bonus Programs adopted each fiscal year by the Compensation Committee, solely on
the basis of (i) whether the Company achieves a designated corporate performance
target, and (ii) whether the executive or key manager achieves individual
performance goals. Under the Fiscal 2000 Bonus Program, the named executive
officers, the other executive officers, and certain managers were entitled to
receive bonuses equal to a percentage of their base salaries if certain
objectives were met during the year. The receipt of a full bonus was dependent
on the Company meeting a targeted earnings goal and the satisfaction of
individual performance objectives. The Company met its targeted earnings goal
for fiscal 2000, and full bonuses were paid to Messrs. Gary Schoenfeld, Murray
and Gosselin, among the named executive officers, and certain other executive
officers, because the Committee determined that such officers had performed in a
superior fashion during the fiscal year. The Committee has approved a similar
Bonus Program for Fiscal 2001 for all executive officers except Gary H.
Schoenfeld whose bonus opportunity will be governed by the Vans, Inc. CEO Bonus
Plan, which is being submitted to the stockholders for approval.

CEO COMPENSATION

     Under Gary H. Schoenfeld's employment agreement, his salary compensation
may not be set below $350,000 per year. His salary for fiscal 2001 has been set
at $600,000 to align it with the Compensation Committee's new executive officer
salary policy discussed above and upon recommendation of a nationally recognized
compensation consultant. It is the intention of the Committee to increase Mr.
Schoenfeld's future salary compensation in connection with such policy.

     As discussed above, Mr. Schoenfeld was paid the full bonus for which he was
eligible in fiscal 2000 because the Committee determined that Mr. Schoenfeld
performed in a superior fashion in fiscal 2000, specifically: (i) significantly
improving the Company's sales and earnings over the previous year's sales and
earnings; (ii) meeting the Company's net income target for fiscal 2000; and
(iii) implementing a number of important initiatives during the year, including
the rollout of large-scale Vans skateparks, the acquisition of the High Cascade
Snowboard Camp(TM), the solidification of the Company's operations in Europe,
the successful implementation of the Company's joint ventures with Pacific
Sunwear and Sunglass Hut, and the extension and improvement of the Company's
relationship with International Trading Corporation of Japan. Thus, the
Committee believed that an award of full bonus to Mr. Schoenfeld was warranted.

     From time to time, the Committee also grants Mr. Schoenfeld stock options.
During fiscal 2000, Mr. Schoenfeld only received his annual option grant
pursuant to the Vanstastic Plan.

                                       12
<PAGE>   15

CERTAIN TAX CONSIDERATIONS

     Code Section 162(m) limits the Company to a deduction for federal income
tax purposes of not more than $1 million of compensation paid to certain
executive officers in a taxable year. Compensation above $1 million may be
deducted if it is "performance-based compensation" within the meaning of the
Code. Generally, options granted (i) by a Compensation Committee consisting
solely of outside directors, (ii) under a Plan approved by stockholders, and
(iii) at the fair market value of the underlying securities, are considered
"performance-based" if the Plan contains a limitation on the number of shares
which can be granted to an individual in any one fiscal year.

     The Compensation Committee concluded that it is in the best interests of
the Company to establish restrictions on the granting of options under the 1991
Plan and the Vanstastic Plan to assist in the qualification of compensation
recognized on the exercise of such options as "performance-based." As a result,
the Company included such restrictions in both Plans. The Committee also
included a similar provision in the 2000 Incentive Plan, which is being
submitted to stockholders for approval at the Annual Meeting. The Committee has
also recommended that the Company submit the CEO Bonus Plan to the stockholders
for approval so that bonuses paid thereunder qualify as performance-based under
Code Section 162(m). The Compensation Committee does not believe that other
components of the Company's annual cash compensation will be likely to exceed $1
million in the foreseeable future and, therefore, concluded that no further
action, with respect to qualifying such compensation for deductibility, was
necessary at this time. The Compensation Committee will continue to evaluate the
advisability of qualifying the deductibility of such compensation in the future.

                                          Respectfully Submitted
                                          by the Compensation Committee
                                          Wilbur J. Fix
                                          Lisa M. Douglas
                                          Kathleen M. Gardarian
                                          Leonard R. Wilkens

                                       13
<PAGE>   16

                               PERFORMANCE GRAPH

     The following graph shows a comparison of cumulative total stockholder
return among the Company, the NASDAQ Stock Market Index and a Peer Group Index,
from May 31, 1995 through May 31, 2000. Note: the stock price performance shown
on the graph is not necessarily indicative of future price performance.
                               PERFORMANCE GRAPH

<TABLE>
<CAPTION>
                                                                                  NASDAQ STOCK
                                                       VANS, INC.                 MARKET (U.S.)                PEER GROUP
                                                       ----------                 -------------                ----------
<S>                                             <C>                         <C>                         <C>
5/31/95                                                    100                         100                         100
5/31/96                                                    440                         150                         247
5/31/97                                                    256                         155                         202
5/31/98                                                    205                         205                         150
5/31/99                                                    224                         247                         160
5/31/00                                                    350                         400                         120
</TABLE>

                                       14
<PAGE>   17

              EMPLOYMENT AGREEMENTS WITH NAMED EXECUTIVE OFFICERS

     The Company is a party to employment agreements with each of the following
named executive officers.

     Gary H. Schoenfeld's employment agreement extends until May 31, 2003, and
is automatically renewable for additional one-year periods at the end of each
fiscal year. His agreement entitles him to an annual salary of no less than
$350,000 and a car allowance, and he is entitled to participate in the Company's
stock option and bonus plans, as well as any medical or insurance plans
established by the Company. Mr. Schoenfeld is entitled to severance pay equal to
one year's pay if he is terminated without cause or resigns from the Company for
a good reason, or resigns or is terminated after a "Change in Control" of the
Company during the term of his agreement. The term "Change of Control" includes
mergers or acquisitions involving the Company and material changes in the
composition of the Board of Directors.

     Neal R. Lyons' agreement extends until May 31, 2002. His agreement entitles
him to an annual salary of no less than $300,000 for fiscal 2001 and $325,000
for fiscal 2002. Mr. Lyons is also entitled to participate in the Company's
stock option and bonus plans, as well as any medical or insurance plans
established by the Company. He is entitled to a severance payment equal to nine
months pay if he is terminated or resigns from the Company in circumstances
generally similar to those set forth in Gary H. Schoenfeld's agreement. The
Company leases a car for him and reimburses him for certain educational courses.

     Stephen M. Murray's agreement is generally the same as Mr. Lyons', with the
following differences: Mr. Murray's agreement extends until October 20, 2002;
his minimum base compensation is $225,000; his severance payment is equal to six
month's pay; and he receives a car allowance.

     Walter E. Schoenfeld's employment agreement extends until May 31, 2002.
Under the agreement Mr. Schoenfeld is entitled to a salary of no less than
$288,000, participation in any medical or insurance plans established by the
Company, and to reimbursement of expenses incurred by him in the performance of
his duties, including living expenses and a car allowance. The Company
reimburses Mr. Schoenfeld for the reasonable expenses of his spouse when she
accompanies him on business trips, and for the expense of maintaining
secretarial support in Seattle, where he lives, for purposes of conducting
Company business there. Mr. Schoenfeld's severance payment is equal to six
months pay.

     Craig E. Gosselin's agreement is generally the same as Mr. Murray's and Mr.
Lyon's, with the following differences: (i) Mr. Gosselin's agreement extends
until September 17, 2000; his minimum base compensation is $176,000; and his
severance payment is equal to one year's pay.

            SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Section 16(a) of the Exchange Act requires the Company's directors and
executive officers, and persons who own more than ten percent of a registered
class of the Company's equity securities, to file with the SEC initial reports
of ownership and reports of changes in ownership of Common Stock and other
equity securities of the Company. Officers, directors and greater than 10%
stockholders are required by SEC regulation to furnish the Company with copies
of all Section 16(a) forms they file. To the Company's knowledge, based solely
on a review of the copies of such reports furnished to the Company and written
representations that no other reports were required during the fiscal year ended
May 31, 1999, all Section 16(a) filing requirements applicable to its officers,
directors, and greater than 10% owners were compiled with.

                              CERTAIN TRANSACTIONS

     In May 2000, the Company and three other individuals, one of whom is Jay E.
Wilson, the Company's Vice President -- Global Marketing, formed Loonatic LLC, a
California limited liability company. Pursuant to the terms of the Operating
Agreement for the entity, the Company will provide $400,000 to finance the
production of a pilot for an animated series entitled "The Loonatic" which
chronicles the adventures of a free-spirited, innocent youth and his companions.
The Company owns 30% of the entity and Mr. Wilson owns 24.5%. The Board of
Directors has approved the foregoing transaction.

                                       15
<PAGE>   18

                                   PROPOSAL 2

                        APPROVAL OF THE VANS, INC. 2000
                            LONG-TERM INCENTIVE PLAN

PROPOSAL

     The stockholders are being asked to approve the 2000 Long-Term Incentive
Plan (the "2000 Incentive Plan") which was adopted by the Board of Directors of
the Company on August 18, 2000. Options granted under the 2000 Incentive Plan
may be either incentive stock options within the meaning of Section 422 of the
Code, or non-qualified options. In addition, the 2000 Incentive Plan provides
for the grant of restricted stock awards. The 2000 Incentive Plan is not a
qualified deferred compensation plan under Code Section 401(a) and is not
subject to the provisions of the Employee Retirement Income Security Act of
1974. A total of 1,000,000 shares have been reserved for issuance under the 2000
Incentive Plan. Such number was recommended by a nationally recognized
compensation consultant as being in line with the outstanding option shares of a
designated peer group of footwear and lifestyle companies. Shares remaining in
the 1991 Plan and The Vanstastic Plan on the dates those plans terminate or
expire will "pour over" into the 2000 Incentive Plan and become available for
issuance thereunder. No options have been granted yet under the Plan. The
closing sales price of the Company's Common Stock as of September 1, 2000 was
$          .

     The Company's 1991 Long-Term Incentive Plan (the "1991 Plan") expires in
November 2001 and the Company has exhausted the number of shares available for
grants under such Plan. The Board believes that stock options continue to be
critical components of employee compensation which not only align the interests
of employees with those of stockholders, but also are a crucial factor in the
retention of key employees. The 2000 Incentive Plan will replace the
soon-to-expire 1991 Plan and allow the Company to continue to grant options to
its employees. A copy of the 2000 Incentive Plan is appended to this Proxy
Statement as Appendix A. Stockholders should carefully review the 2000 Incentive
Plan. Set forth below is a summary of the Plan which is qualified in its
entirety by the actual text of the Plan.

SUMMARY OF THE 2000 INCENTIVE PLAN

  Purposes of the Plan

     The purposes of the 2000 Incentive Plan are to attract and retain the best
available personnel, to provide additional incentive to employees, consultants,
and directors of the Company, and to promote the success of the Company's
business.

  Administration; Limits on Grants

     The 2000 Incentive Plan is administered by the Compensation Committee,
which currently consists of four members of the Board, all of whom currently
qualify as outside directors under Code Section 162(m). The Compensation
Committee has sole discretion to interpret any provision of the 2000 Incentive
Plan. This determination is final and conclusive. Members of the Compensation
Committee receive no cash compensation for administering the 2000 Incentive
Plan.

     The 2000 Incentive Plan limits the discretion of the Compensation Committee
in granting stock options to employees. This limitation is intended to preserve
the Company's ability to deduct for federal income tax purposes the compensation
expense relating to stock options granted to certain executive officers under
the Incentive Plan. This limitation provides that an employee may be granted, in
any one fiscal year, no more than 300,000 shares through stock options under the
2000 Incentive Plan. Without this limitation, Code Section 162(m) might not
allow the Company to deduct such compensation expense. See "Tax Information."

  Eligibility

     The 2000 Incentive Plan provides that options and restricted stock awards
may be granted to the Company's employees and consultants, and to the employees
of, and consultants to, the Company's majority-owned subsidiaries. As of
September 1, 2000, the Company had approximately 1,100 employees, all of whom

                                       16
<PAGE>   19

were eligible to participate in the 2000 Incentive Plan. Only employees may be
granted incentive stock options, and the Compensation Committee selects the
optionees and determines the number of shares to be subject to each option.

     Directors and consultants are only entitled to receive non-qualified stock
options, and outside directors are only entitled to receive non-statutory
options pursuant to the automatic option grant program under the 2000 Incentive
Plan. Under such program, outside directors receive an initial grant of a
non-qualified option for 7,500 shares of Common Stock when (i) they are elected
to the Board, or (ii) a director who is an employee becomes an outside director,
and each such director receives an annual grant of a non-qualified option for
5,000 shares of Common Stock on each date of the annual meeting of stockholders.
The exercise price of each grant of options under the automatic option grant
program is the closing sales price of the Common Stock on the date of grant, as
reported on the NASDAQ Stock Market, and each such option vests in equal
increments over three years.

  Terms of Options

     Each option granted under the 2000 Incentive Plan is evidenced by a written
stock option agreement between the Company and the optionee and is subject to
the following additional terms and conditions:

          (a) Duration and Termination of Options. Options granted under the
     2000 Incentive Plan have a maximum term of ten years from the date of
     grant. An option granted to a person who, immediately before the grant of
     such option, owns more than 10% of the voting power or value of all classes
     of stock of the Company, may not have a term of more than five years. No
     option may be exercised after the expiration of its term.

          (b) Exercise of the Option. The Compensation Committee determines on
     the date of grant of each option when the option will become exercisable.
     Options are exercisable in a variety of ways depending on the terms of the
     optionee's agreement with the Company. In general, an option is exercisable
     at any time or times during its term, in part or in full, to the extent the
     options are then vested. Options are not exercisable for a fraction of a
     share. An option granted under the Incentive Plan is exercised by giving
     written notice of exercise to the Company, specifying the number of shares
     of Common Stock to be purchased and tendering payment of the purchase price
     to the Company. Payment for shares issued upon exercise of an option may,
     depending on the terms of the option agreement, consist of cash, check,
     promissory notes, surrender of shares of Common Stock owned by the optionee
     or such other consideration as determined by the Compensation Committee.

          (c) Exercise Price. The exercise price of options granted under the
     2000 Incentive Plan is determined by the Compensation Committee. The
     exercise price of incentive stock options may not be less than 100% of the
     fair market value of the Common Stock on the date the option is granted.
     The exercise price of non-statutory stock options may not be less than 85%
     of the fair market value of the Common Stock on the date the option is
     granted. However, the exercise price of options granted to a person who
     owns more than 10% of the voting power or value of all classes of stock of
     the Company must not be less than 110% of the fair market value on the date
     of the grant. The Common Stock is currently traded on the NASDAQ Stock
     Market. It is the policy of the Compensation Committee that, while the
     Company's stock is traded on the NASDAQ Stock Market, the fair market value
     of the Common Stock is the reported closing sales price. If the Common
     Stock is listed on a stock exchange, the fair market value will be the
     closing sales price on such exchange.

          (d) Termination of Employment. If an optionee's employment by the
     Company is terminated for cause, the option is exercisable for 30 days from
     the date of termination to the extent vested on the date of termination. If
     an optionee's employment is terminated without cause, the optionee resigns
     with the consent of the Compensation Committee, or the optionee retires
     under the provision of any retirement plan of the Company, the option is
     exercisable for four months from the date of termination, resignation or
     retirement, to the extent vested on such date. However, the option cannot
     be exercised beyond the expiration date of the option.

                                       17
<PAGE>   20

          (e) Death or Permanent Disability. If an optionee dies or becomes
     permanently disabled while employed by the Company, the option may be
     exercised by the optionee's legal representatives within 18 months after
     the date of death or disability, to the extent exercisable on such date.
     However, the option cannot be exercised beyond the expiration date of the
     option.

          (f) Non-transferability of Options. An option is not transferable by
     the optionee, other than by will or the laws of descent and distribution,
     by a transfer to a trust for the benefit of the optionee or his or her
     immediate family, by a transfer to any member of the immediate family of
     the optionee, or by a transfer to a partnership, the sole partners of which
     are the optionee or his or her immediate family.

          (g) Other Provisions. The option agreement may contain other
     provisions not inconsistent with the Incentive Plan as determined by the
     Compensation Committee.

  Terms of Restricted Stock

     Restricted stock awards provide additional compensation incentives in the
form of shares of Common Stock granted at a purchase price determined by the
Compensation Committee, if any, but subject to forfeiture if certain conditions
as the Compensation Committee may establish are not met. All or part of any
restricted stock award may be subject to such terms, conditions and limitations
as may be established by the Compensation Committee including, but not limited
to, continuous service with the Company, achievement of specific business
objectives, peer company comparisons, increases in specified indices, attaining
specified growth rates, and other comparable measurements of Company
performance. Such awards may be based on any specified valuation criteria.
Shares granted pursuant to restricted stock awards bear a legend preventing
transfer without the consent of the Company. At the conclusion of the
restriction period, the legend is removed. During the restriction period,
recipients may have, at the discretion of the Compensation Committee, all other
rights to stockholders of the Company including the right to vote and to receive
dividends.

  Changes in Capitalization

     In the event of changes in the Common Stock by reason of stock dividends,
split-ups or combinations of shares, reclassifications, recapitalizations,
mergers, consolidations, reorganizations or liquidations, the Compensation
Committee will adjust the exercise price and the number and class of share
subject to each option or restricted stock award as the Compensation Committee
deems appropriate. Such adjustment is final and conclusive.

  Reports

     The Company will provide optionees with all required annual reports
regarding stock options and restricted stock issued under the 2000 Incentive
Plan and will give notice to participants of the grant of such options and
stock. In addition, the Company will respond to reasonable requests for
information regarding stock options and restricted stock on an informal basis
from time to time.

  Amendment and Termination

     The Board may, at any time, amend or terminate the 2000 Incentive Plan
without approval of the stockholders, unless such amendment: (i) increases the
number of shares under the Plan; (ii) modifies the requirements for eligibility
under the Plan; or (iii) modifies the Plan in any other way that requires
stockholder approval under Rule 16b-3 under the Exchange Act or Section 422(b)
of the Code. Any amendment or termination of the 2000 Incentive Plan is subject
to the rights of optionees under agreements entered into prior to such amendment
or termination.

  Tax Information

     The Omnibus Budget Reconciliation Act of 1993 added IRC Section 162(m) to
the Code. Under IRC Section 162(m), the allowable deduction for compensation
paid or accrued with respect to the chief executive

                                       18
<PAGE>   21

officer and each of the four most highly compensated executive officers of a
publicly-held corporation is limited to no more than $1,000,000 per year. To
enable the Company to preserve the benefit of receiving a tax deduction for the
full amount of income recognized by the Company's executive officers upon
exercise of stock options, the Board of Directors included a provision in the
2000 Incentive Plan to limit the number of shares that may be granted to an
employee in any one fiscal year.

     The following is a brief summary of the federal income tax consequences of
transactions under the 2000 Incentive Plan based on federal income tax laws in
effect as of September 1, 2000. This summary is not intended to be exhaustive
and does not discuss the tax consequences of a participant's death or provisions
of the income tax laws of any municipality, state or foreign country in which an
optionee may reside.

     Incentive Stock Options. No taxable income is recognized by the optionee
upon grant or exercise of an incentive stock option (unless the alternative
minimum tax rules apply). If Common Stock is issued to an optionee pursuant to
the exercise of an incentive stock option, and if no disqualifying disposition
of such shares is made by such optionee within two years after the date of grant
or within one year after the transfer of such shares to such optionee, then (i)
upon the resale of such shares, any amount realized in excess of the option
exercise price will be treated as long-term capital gain and any loss sustained
will be long-term capital loss, and (ii) no deduction will be allowed to the
Company for federal income tax purposes. The exercise of an incentive stock
option may result in alternative minimum tax liability for the optionee.

     If Common Stock acquired upon the exercise of an incentive stock option is
disposed of before the expiration of either holding period described above,
generally (i) the optionee will recognize income in the year of disposition in
an amount equal to the excess (if any) of the fair market value of the shares at
exercise (or, if less, the amount realized on the disposition of the shares)
over the option exercise price paid for such shares, and (ii) the Company is
entitled to a tax deduction in the same amount. Any further gain or loss
realized by the participant will be taxed as short-term or long-term capital
gain or loss, as the case may be, and will not result in any deduction by the
Company. Different rules may apply if shares are purchased by any optionee who
is subject to Section 16(b) of the Securities Exchange Act of 1934 and the
optionee subsequently disposes of such shares prior to the expiration of
statutory holding periods.

     Non-Qualified Stock Options. Generally, with respect to non-qualified stock
options: (i) no income is recognized by the optionee at the time the option is
granted; (ii) at exercise ordinary income is recognized by the optionee in an
amount equal to the difference between the option exercise price paid for the
shares and the fair market value of the shares on the date of exercise, and the
Company is entitled to a tax deduction in the same amount; and (iii) at
disposition, any gain or loss is treated as capital gain or loss. In the case of
an optionee who is also an employee, any income recognized upon exercise of a
non-qualified stock option will constitute wages for which withholding will be
required.

     Restricted Stock. A participant in the 2000 Incentive Plan who receives
shares of Common Stock pursuant to restricted stock awards which (i) are subject
to a substantial risk of forfeiture, and (ii) are not transferable under Section
83 of the Code, will not recognize income for federal income tax purposes until
the earlier of the time when (iii) the Common Stock is no longer subject to a
substantial risk of forfeiture, or (iv) the restrictions on the transfer of the
shares of Common Stock lapse. At that time the participant will be subject to
tax at ordinary income tax rates on the difference between (i) the fair market
value of the Common Stock at such time, and (ii) the amount, if any, paid for
the shares. The Company will be entitled to a deduction in an amount equal to
the ordinary income includable by the participant at the time the participant is
required to recognize such income, provided that the Company withholds any
applicable federal and state income taxes. Dividends paid on any restricted
stock, prior to termination of the restrictions, will be taxed to the
participant as ordinary income when received.

     A participant who receives shares of Common Stock pursuant to restricted
stock awards which (i) are subject to a substantial risk of forfeiture, and (ii)
are not transferable under Section 83 of the Code, however, can elect to include
in his or her taxable income, the excess of (iii) the fair market value of the
share on the date of the grant or purchase over (iv) the purchase price paid for
the shares, if any, in the year of grant or purchase. If the participant so
elects, (i) the Company will be entitled to a deduction in an amount equal to
the amount that the participant is required to included in income at the time
the participant is required to
                                       19
<PAGE>   22

include such amount income, provided that the Company withholds any applicable
federal and state income taxes, and (ii) on the sale or exchange of the shares
by the participant, he or she will be entitled to treat the excess of (iii) the
amount realized on the sale or exchange of the shares over (iv) the fair market
value of the shares on the purchase or grant date as capital gain.

REQUIRED VOTE

     The affirmative vote of the holders of a majority of the shares of the
Common Stock voting in person or by proxy on this proposal at the Annual Meeting
is required to approve the 2000 Incentive Plan. Pursuant to the Restated
By-laws, abstentions and broker non-votes will not be deemed votes cast.

     BECAUSE THE COMPANY HAS EXHAUSTED ALL SHARES AVAILABLE FOR ISSUANCE UNDER
THE 1991 PLAN, THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT YOU APPROVE
THE 2000 INCENTIVE PLAN.

                                   PROPOSAL 3

                             APPROVAL OF VANS, INC.
                                 CEO BONUS PLAN

PROPOSAL

     The stockholders are being asked to approve the Vans, Inc. CEO Bonus Plan
(the "Bonus Plan") in order to enable the Company to qualify payments made to
its Chief Executive Officer ("CEO") pursuant to the Bonus Plan as deductible for
federal income tax purposes in accordance with Code Section 162(m). Code Section
162(m) limits the Company's deduction for federal income tax purposes of
compensation in excess of $1 million paid to certain executive officers of the
Company unless the plan under which the compensation was paid meets the
requirements of Code Section 162(m). A compensation plan which is
performance-based and approved by the Company's stockholders at least once every
five (5) years will not be subject to the deduction limit. Therefore, in order
to fully deduct payments made under the Bonus Plan, the Board of Directors of
the Company is requesting that stockholders approve the Bonus Plan at the Annual
Meeting. The Bonus Plan was designed in consultation with a nationally
recognized compensation consultant.

PURPOSE

     The Bonus Plan is designed to promote the interests of the Company and its
stockholders by stimulating the efforts of its CEO on behalf of the Company by
establishing a direct relationship between the payment of cash bonuses to such
officer and the profitability of the Company. The goal of the Committee is to
pay the CEO total cash compensation in the 75th percentile of a designated peer
group of footwear and lifestyle companies if the Company achieves certain
targeted earnings per share and the CEO otherwise performs in a superior
fashion.

CALCULATION OF BONUS AMOUNT

     Under the Bonus Plan, the CEO is eligible to earn an annual bonus based on
the Company's performance and the CEO's performance. Of such bonus, $450,000 may
be earned only if the Company achieves targeted earnings per share (the "Target
EPS"). Additionally, for each one cent per share by which the Company exceeds
the Target EPS, the CEO may earn an additional $25,000, up to an aggregate of
$100,000. Finally, the Committee has the discretion to award the CEO an
additional bonus based on the Committee's overall assessment of the CEO's
performance.

ELIGIBLE PARTICIPANTS

     The Company's Chief Executive Officer.

                                       20
<PAGE>   23

ADMINISTRATION

     The Bonus Plan is administered by the Compensation Committee of the Board
of Directors. The present members of the Compensation Committee are Wilbur J.
Fix, Chairman, Lisa M. Douglas, Kathleen M. Gardarian, and Leonard R. Wilkens,
all of whom are deemed to be outside directors of the Company, as defined under
Code Section 162 (m). None of the members receive compensation from the Company
in any capacity other than as a director of the Company.

     The Bonus Plan will continue in effect until terminated by the Committee.
The Committee may amend, modify, suspend, or terminate the Bonus Plan for the
purpose of meeting or addressing any changes in legal requirements or for any
other purpose permitted by law. The Committee will seek stockholder approval of
any amendment to the Bonus Plan determined to require stockholder approval or
advisable under the regulations of the Internal Revenue Service or other
applicable laws or regulations.

BONUS PLAN BENEFITS

     The amount of bonuses to be paid in the future pursuant to he Bonus Plan
are dependent on the Company's future profitability and are therefore currently
undeterminable.

REQUIRED VOTE

     The affirmative vote of the holders of a majority of the shares of the
Common Stock voting in person or by proxy on this proposal at the Annual Meeting
is required to approve the Bonus Plan. IF THE BONUS PLAN IS NOT APPROVED BY THE
STOCKHOLDERS, A PORTION OF THE BONUSES PAID UNDER THE BONUS PLAN MAY NOT BE
FULLY DEDUCTIBLE FOR FEDERAL INCOME TAX PURPOSES.

     THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT YOU APPROVE THE BONUS
PLAN.

                                   PROPOSAL 4

               RE-RATIFICATION AND RE-APPROVAL OF THE VANS, INC.
                            STOCKHOLDER RIGHTS PLAN

PROPOSAL

     On February 22, 1994, the Board of Directors of the Company unanimously
adopted a Stockholder Rights Plan (the "Rights Plan"), pursuant to which it
declared a dividend distribution of one preferred stock purchase right (a
"Right") for each outstanding share of the Common Stock. The State of Wisconsin
Investment Board, a former stockholder, asked the Company, and the Company
agreed, to submit the Rights Plan to a non-binding vote of the stockholders at
the 1994 Annual Meeting and every three years thereafter. The Rights Plan was
ratified and approved by approximately 66.0% of the shares voting at the 1994
Annual Meeting. On December 17, 1996, the Rights Plan was unanimously extended
until February 22, 2007 by the Board of Directors and the purchase price of the
Rights was set at $65.00. The Rights Plan was re-ratified and re-approved by
approximately 67.0% of the shares cast on the Plan at the 1997 Annual meeting.
The stockholders are once again being asked to re-ratify and re-approve the
Rights Plan.

GENERAL

     The Rights dividend was payable on March 8, 1994 (the "Rights Record
Date"), to the holders of record of shares of Common Stock on that date. Each
Right entitles the registered holder to purchase from the Company one
one-hundredth of a share of the Company's Series A Junior Participating
Preferred Stock, par value $.001 per share (the "Series A Preferred Stock"), at
a price of $65.00 per one one-hundredth of a share (the "Purchase Price"),
subject to adjustment. A description of the terms and conditions of the Rights
are set

                                       21
<PAGE>   24

forth in an Amended and Restated Rights Agreement dated as of May 18, 1999,
between the Company and ChaseMellon Shareholder Services, L.L.C., as Rights
Agent (the "Rights Agent").

DISTRIBUTION DATE; TRANSFER OF SHARES OF COMMON STOCK

     Until the earlier to occur of (i) the 10th business day following the date
(the "Stock Acquisition Date") of a public announcement that a person or a group
of affiliated or associated persons (an "Acquiring Person") has acquired
beneficial ownership of 15% or more of the outstanding shares of Common Stock,
or (ii) the 10th business day (or such later date as may be determined by action
of the Board of Directors prior to such time as a person or a group of
affiliated or associated persons becomes an Acquiring Person) following the
commencement of, or announcement of an intention to make, a tender offer or
exchange offer the consummation of which would result in the person or group
making the offer becoming an Acquiring Person (the earlier of the dates
described in clauses (i) and (ii) being called the "Distribution Date"), the
Rights will be evidenced, with respect to all Common Stock certificates
outstanding as of the Rights Record Date, by such Common Stock certificates, to
each of which certificates a copy of a Summary of Rights shall be attached. The
Rights Agreement provides that until the Distribution Date (or the earlier
redemption or expiration of the Rights), the Rights will be transferred with and
only with the shares of Common Stock. Until the Distribution Date (or earlier
redemption or expiration of the Rights), new Common Stock certificates issued
after the Rights Record Date, either upon transfer of outstanding shares of
Common Stock or the original issuance of additional shares of Common Stock, will
bear a legend incorporating the Rights Agreement by reference, and the surrender
for transfer of any certificate evidencing shares of Common Stock outstanding as
of the Rights Record Date (even without such legend being attached to that
certificate) also will constitute transfer of the Rights associated with the
shares of Common Stock evidenced by that certificate. As soon as practicable
following the Distribution Date, separate certificates evidencing the Rights
("Rights Certificates") will be mailed to holders of record of the shares of
Common Stock as of the close of business on the Distribution Date, and
thereafter such separate Right Certificates alone will evidence the Rights.

     A Right (and Rights Certificate) also will be issued in respect of, and
concurrently with, each share of Common Stock issued after the Distribution Date
and prior to the earlier of the redemption or expiration of the Rights pursuant
to the exercise of any option, warrant or other purchase right (other than the
Rights) or to the conversion or exchange of any convertible or exchangeable
security, which purchase right, option or warrant was issued by the Company
prior to the Distribution Date, unless the Board of Directors expressly provides
to the contrary at the time of issuance of the purchase rights or convertible or
exchangeable securities.

     None of the Company, any subsidiary of the Company, any employee benefit
plan of the Company or any of its subsidiaries or any person or entity holding
shares of Common Stock for or pursuant to the terms of any such plan will
constitute an "Acquiring Person."

     The Rights are not exercisable until the Distribution Date. The Rights will
expire on February 22, 2007 (the "Scheduled Expiration Date"), unless prior
thereto the Distribution Date occurs or unless the Scheduled

     Expiration Date is extended or the Rights are earlier redeemed or exchanged
by the Company, in each case as described below. The date on which the Rights
actually expire is referred to herein as the "Expiration Date."

SERIES A PREFERRED STOCK

     Each share of Series A Preferred Stock purchasable upon exercise of the
Rights will be entitled to a minimum preferential quarterly dividend payment of
$1.00 per share, but will be entitled to an aggregate dividend of 100 times the
dividend declared per share of Common Stock. In the event the Company's assets
are liquidated, the holders of the shares of Series A Preferred Stock will be
entitled to an aggregate payment of 100 times the payment made per share of
Common Stock. Each share of Series A Preferred Stock will have 100 votes, voting
together with the shares of Common Stock. Finally, in the event of any merger,
consolidation or other transaction in which shares of Common Stock are
exchanged, each share of Series A Preferred Stock
                                       22
<PAGE>   25

will be entitled to receive 100 times the amount received per share of Common
Stock. All of the rights described in this paragraph are protected by customary
anti-dilution provisions, and shares of Series A Preferred Stock will not be
redeemable.

     Because of the nature of the dividend, liquidation and voting rights of the
shares of Series A Preferred Stock, the value of the one one-hundredth share of
Series A Preferred Stock purchasable upon exercise of a Right should approximate
the value of one share of Common Stock.

     Until a Right is exercised, the holder thereof, as such, will have no
rights as a stockholder of the Company, including, without limitation, the right
to vote or to receive dividends.

EXERCISE OF RIGHTS FOR COMMON STOCK

     In the event that (i) a person or group of affiliated or associated persons
becomes an Acquiring Person, other than pursuant to a tender or exchange offer
for all then outstanding shares of Common Stock, which offer is determined by a
majority of the Disinterested Directors (as hereinafter defined) who are not
then officers of the Company, to be at a price that is fair to, and otherwise in
the best interests of, the Company and its stockholders, (ii) the Company is the
surviving corporation in a merger with an Acquiring Person and the outstanding
shares of Common Stock are not changed or exchanged, (iii) an Acquiring Person
engages in certain "self-dealing" transactions specified in the Rights
Agreement, or (iv) during such time as there is an Acquiring Person, an event
occurs (e.g., a reverse stock split) that results in that Acquiring Person's
ownership interest in the Company being increased by more than 1%, proper
provision will be made so that at any time following the Distribution Date, each
holder of record of a Right (other than Rights that are, or under certain
circumstances specified in the Rights Agreement were beneficially owned by the
Acquiring Person, which Rights have become null and void) will have the right to
receive, upon exercise of that Right, that number of shares of Common Stock (or
in certain circumstances cash, property or other securities of the Company)
having a value equal to two times the Purchase Price then in effect. Under no
circumstances may a Right be exercised following the occurrence of a transaction
described in this paragraph prior to the expiration of the Company's right of
redemption.

EXERCISE OF RIGHTS FOR SHARES OF THE ACQUIRING COMPANY

     In the event that, at any time after a person or a group of affiliated or
associated persons have become an Acquiring Person, (i) the Company is acquired
in a merger or other business combination transaction (other than a merger
described in the immediately preceding paragraph or (under certain
circumstances) a merger that follows an offer described in the immediately
preceding paragraph), or (ii) 50% or more of the Company's consolidated assets
or earning power is sold or otherwise transferred (in one transaction or a
series of transactions other than in the ordinary course of business), proper
provision will be made so that each holder of a Right (other than Rights that
previously have been voided as set forth above) thereafter will have the right
to receive, upon exercise of that Right, that number of shares of Common Stock
of the acquiring company that at the time of the transaction have an aggregate
value equal to two times the Purchase Price then in effect.

ADJUSTMENTS TO PURCHASE PRICE

     The Purchase Price payable, and the number of shares of Series A Preferred
Stock (or other securities or property) issuable, upon exercise of the Rights
are subject to adjustment from time to time to prevent dilution (i) in the event
of a stock dividend on, or a subdivision, combination or reclassification of,
the shares of the Series A Preferred Stock, (ii) upon the grant to holders of
shares of Series A Preferred Stock of certain options, warrants or rights to
subscribe for or purchase shares of Series A Preferred Stock at a price (or
securities convertible into or exchangeable for shares of Series A Preferred
Stock with a conversion or exchange price) less than the current market price of
the shares of Series A Preferred Stock, or (iii) upon the distribution to
holders of shares of the Series A Preferred Stock of evidences of indebtedness
or assets (excluding cash dividends paid out of earnings or retained earnings or
dividends paid in shares of Series A Preferred Stock) or of options,
subscription rights or warrants (other than those referred to above). The

                                       23
<PAGE>   26

number of outstanding rights and the number of one one-hundredths of a share of
Series A Preferred Stock issuable upon exercise of each Right are also subject
to adjustment in the event of a stock dividend on the shares of Common Stock, or
a subdivision, combination or reclassification of the shares of Common Stock,
occurring prior to the Distribution Date.

     With certain exceptions, no adjustment in the Purchase Price will be
required until cumulative adjustments require an adjustment of at least 1% in
the then current Purchase Price. No fractional share of Series A Preferred Stock
will be issued (other than fractions that are integral multiples of one
one-hundredth of a share, which may, at the election of the Company, be
evidenced by depository receipts), and in lieu thereof, a payment in cash will
be made based on the market price of the shares of Series A Preferred Stock on
the last trading day prior to the date of exercise.

REDEMPTION AND EXCHANGE OF RIGHTS

     At any time prior to the earlier of (i) the 10th business day after the
Stock Acquisition Date, or (ii) the Expiration Date, the Company may redeem the
Rights, in whole but not in part, at a price (the "Redemption Price") of $.01
per Right, appropriately adjusted to reflect any dividend payable in shares of
Series A Preferred Stock, any subdivision or combination of the shares of Series
A Preferred Stock or any similar transaction occurring after the Rights Record
Date. The redemption of the Rights may be made effective at such time, on such
basis and with such conditions as the Board of Directors in its sole discretion
may establish. After the redemption period has expired, the Company's right of
redemption may be reinstated under the circumstances specified in the Rights
Agreement, which include the concurrence of a majority of the Disinterested
Directors, if an Acquiring Person shall have reduced to 15% or less the number
of outstanding shares of Common Stock beneficially owned by that Acquiring
Person in a transaction or series of transactions not involving the Company and
not constituting specified transactions. Immediately upon any redemption of the
Rights (which action will be announced by the Company), the right to exercise
the Rights will terminate, and the only right of the holders of Rights will be
to receive the Redemption Price.

     At any time after a person or group becomes an Acquiring Person, and prior
to the acquisition by that person or group of 50% or more of the outstanding
shares of Common Stock, the Board of Directors of the Company may exchange the
Rights (other than Rights owned by the Acquiring Person, which Rights will have
become void), in whole or in part, at an exchange ratio of one share of Common
Stock or one one-hundredth of a share of Series A Preferred Stock (or of another
class or series of the Company's Preferred Stock having equivalent rights,
preferences and privileges) per Right, subject to adjustment as provided in the
Rights Agreement.

AMENDMENTS TO TERMS OF THE RIGHTS

     Prior to the Distribution Date, the terms of the Rights may be amended or
supplemented by the Board of Directors of the Company in any manner.

     After the Distribution Date, the provisions of the Rights Agreement may be
amended or supplemented by the Board of Directors, without the consent of the
holders of the Rights, in order to cure any ambiguity, inconsistency or defect
or to make other changes that do not adversely affect the interests of the
holders of the Rights (other than any Acquiring Person); provided, however, that
the Rights Agreement cannot be amended after the Distribution Date (i) to
lengthen any time period relating to when the Rights may be redeemed if at such
time the Rights are not then redeemable, or (ii) to lengthen any other time
period unless (1) there is then in office at least one Disinterested Director
and such lengthening is approved by a majority of the Disinterested Directors
then in office, and (2) such lengthening is for the purpose of protecting,
enhancing or clarifying the rights of, and/or the benefits to, the holders of
record of the Rights (other than an Acquiring Person or an Affiliate or
Associate of an Acquiring Person). In addition, (i) from and after the
Distribution Date, no supplement or amendment may be made to the Rights
Agreement which supplement or amendment changes the Redemption Price, the
Purchase Price or the number or kind of shares or other assets for which a Right
is exercisable; (ii) the duration of the Rights may not be shortened without the
written consent of the holders of record thereof (other than by redemption); and
(iii) no amendment shall be made to those

                                       24
<PAGE>   27

provisions of the Rights Agreement that require, under certain circumstances
specified in the Rights Agreement, that any redemption of the Rights be
authorized and approved by a majority of the Disinterested Directors then in
office, unless such amendment is approved by a majority of the Disinterested
Directors then in office.

EFFECT AND ADVANTAGES OF THE RIGHTS PLAN

     The Rights Plan will not prevent a bidder from making a tender offer for
the Company, but may result in a higher price for all the stockholders if an
offer is made. The Rights Plan is a short-term plan designed to prevent an
acquirer from gaining control of the Company without offering all stockholders
what the Board believes to be the full value of their investment. In particular,
the Rights Plan is designed to prevent coercive or abusive takeover practices,
such as two tiered, partial or "bust-up" tender offers and market sweeps. The
basic objective of the Rights Plan is to encourage prospective acquirers to come
forward with a sound offer at the earliest possible time and to negotiate with
the Board. It is well recognized that the price an acquirer is ultimately
willing to pay for a company's stock can far exceed the initial offer,
especially when the acquirer must negotiate with the target's board of
directors.

     The Board believes that adoption of the Rights Plan, and its subsequent
extension and amendment, was an essential exercise of its fiduciary obligations
to the stockholders. Such exercises of a Board's authority have been
consistently supported by Delaware case law. The Delaware Supreme Court has held
that adoption of a rights plan is a valid exercise of a board's business
judgment. In addition, the Delaware courts, as well as courts in many other
jurisdictions, have recognized the appropriateness of rights plans and their
value when used in a manner consistent with the fiduciary obligations of a board
of directors. The Rights Plan was not adopted or amended and extended in
response to any threatened or perceived takeover threat, and the Company has no
knowledge of such a threat as of the date of this Proxy Statement. The Rights
Plan is not part of a plan by management to adopt a series of anti-takeover
measures. However, the Company already has in place a number of Charter or
By-law provisions which may be deemed to render more difficult, or discourage,
takeovers or changes in control of the Company. See "-- Existing Anti-Takeover
Provisions." At present, management does not intend to propose other
anti-takeover measures in future proxy solicitations.

DISADVANTAGES OF THE RIGHTS PLAN

     The Rights Plan could have the effect of deterring tender offers or
takeover attempts, even though such an offer or attempt might appear to
stockholders to be beneficial. In addition, it has been argued that rights
plans, in general, have the effect of entrenching management by discouraging
certain takeovers which are not favored by management.

EXISTING ANTI-TAKEOVER PROVISIONS

     As discussed more fully below, the following factors, and the potential for
each to have an anti-takeover effect, should be reviewed in evaluating this
proposal.

     Preferred Stock. The Company's Restated Certificate of Incorporation
provides for, among other things, the issuance of up to 5,000,000 shares of
Preferred Stock, $.001 par value (the "Preferred Stock"). The Preferred Stock
may be issued from time to time at the discretion of the Board of Directors
without stockholder approval. The Board of Directors is authorized to issue the
Preferred Stock in different series and, with respect to each series, to
determine the dividend rate, the redemption provisions, conversion provisions,
liquidation preference, and other rights and privileges not in conflict with the
Restated Certificate of Incorporation. While issuance of Preferred Stock could
provide needed flexibility in connection with possible acquisitions and other
corporate purposes, such issuance could also make it more difficult for a third
party to acquire a majority of the outstanding voting stock of the Company and
deter an attempt to gain control of the Company. In addition, the Board of
Directors, without stockholder approval, can issue shares of Preferred Stock
with voting and conversion rights, which could adversely affect the voting power
and other rights of the holders of Common Stock.

                                       25
<PAGE>   28

     Section 203 of the Delaware General Corporation Law. The Company is subject
to the provisions of Section 203 of the Delaware General Corporation Law. Such
section provides, with certain exceptions, that a Delaware corporation may not
engage in any of a broad range of business combinations with a person or
affiliate, or associate of such person, who is an "interested stockholder" for a
period of three years from the date that such person became an interested
stockholder unless: (i) the transaction resulting in a person becoming an
interested stockholder, or the business combination, is approved by the board of
directors of the corporation before the person becomes an interested
stockholder; (ii) the interested stockholder acquires 85% or more of the
outstanding voting stock of the corporation in the same transaction that makes
it an interested stockholder (excluding shares owned by persons who are both
officers and directors of the corporation, and shares held by certain employee
stock ownership plans); or (iii) on or after the date the person becomes an
interested stockholder, the business combination is approved by the
corporation's board of directors and by the holders of at least 66.7% of the
corporation's outstanding voting stock at an annual or special meeting,
excluding shares owned by the interested stockholder. Under Section 203, an
"interested stockholder" is defined as any person that is (i) the owner of 15%
or more of the outstanding voting stock of the corporation, or (ii) an affiliate
or associate of the corporation which was the owner of 15% or more of the
outstanding voting stock of the corporation at any time within the three-year
period immediately prior to the date on which it is sought to be determined
whether such person is an interested stockholder.

     Change-in-Control Arrangements. The Company is a party to employment
agreements with all of its executive officers. Each such agreement contains a
provision which states that, in the event an officer is terminated during the
six-month period following a change-in-control of the Company, the employee
would be entitled to a severance payment equal to six months compensation,
although two such agreements provide for severance payments equal to twelve
months compensation, and one provides for nine months of severance payments. The
purposes of such provisions are to (i) provide an incentive of stable employment
to the executive officers; (ii) encourage the executive officers to focus on the
business in the event of a change-in-control; and (iii) provide an incentive to
the executive officers to be objective in evaluating a proposed change-
in-control.

     No Stockholder Action by Written Consent. The Restated Certificate of
Incorporation provides that stockholder action may be taken only at an annual or
special meeting and not by written consent.

REQUIRED VOTE

     The vote of stockholders on this proposal is not binding on the Board of
Directors. However, if stockholders holding a majority of the total votes cast
at the Annual Meeting vote against the proposal, the Board will consider
redeeming the Rights. Pursuant to the Restated By-laws, abstentions and broker
non-votes will not be deemed votes cast. The result of the vote of the
stockholders will not limit or otherwise affect the power of the Board to amend
or supplement the Rights Plan.

     THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT YOU RE-RATIFY AND
RE-APPROVE THE RIGHTS PLAN.

                                   PROPOSAL 5

              RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS

GENERAL

     KPMG LLP have been the independent auditors of the Company since November
1, 1990 and, upon recommendation of the Audit Committee, have been appointed by
the Board of Directors as the auditors for fiscal 2001. The stockholders of the
Company are requested to ratify this appointment. A representative of KPMG LLP
is expected to be present at the Annual Meeting with the opportunity to make a
statement if he or she so desires and to respond to appropriate questions.

                                       26
<PAGE>   29

REQUIRED VOTE

     The vote required to ratify the appointment of KPMG LLP as the Company's
independent auditors is an affirmative vote by stockholders holding a majority
of the total votes cast in person or by proxy at the Annual Meeting. Pursuant to
the Restated By-laws, abstentions and broker non-votes will not be deemed votes
cast.

     Delaware law does not require the Company to submit the Board's appointment
of the Company's independent auditors to the stockholders for ratification;
however, the Company has chosen to do so in order to give stockholders an
opportunity to express their views on the Company's independent auditors. If
less than the vote required to ratify KPMG LLP is received, the Board and the
Audit Committee will decide whether to select other independent auditors for
fiscal 2001.

     THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT YOU RATIFY THE
APPOINTMENT OF KPMG LLP AS THE COMPANY'S INDEPENDENT AUDITORS FOR FISCAL 2001.

            INTEREST OF CERTAIN PERSONS IN MATTERS TO BE ACTED UPON

     None of the directors or executive officers of the Company, none of the
persons who have been directors or executive officers of the Company since May
31, 1999, no nominee for the Board of Directors and no associate of any of the
foregoing, has any material interest, direct or indirect, by way of beneficial
ownership of securities or otherwise, in any matter to be acted upon at the
Annual Meeting, except Proposals 2, 3 and 4 since (i) executive officers and
directors are eligible to receive grants of options under the 2000 Long-Term
Incentive Plan, (ii) Gary H. Schoenfeld, the Company's President and Chief
Executive Officer, is eligible to receive bonuses under the Vans, Inc. CEO Bonus
Plan, and (ii) it can be argued that plans such as the Rights Plan can be used
to entrench management.

                             STOCKHOLDER PROPOSALS

     Any stockholder of the Company wishing to have a proposal considered for
inclusion in the Company's 2001 proxy solicitation materials must set forth such
proposal in writing and file it with the Corporate Secretary of the Company on
or before May 22, 2001. Proposals received after such date shall be considered
untimely and shall not be included in the Company's proxy solicitation materials
or considered at the 2001 Annual Meeting. The Board of Directors of the Company
will review any timely submitted stockholder proposals which are filed as
required and will determine whether such proposals meet applicable criteria for
inclusion in its 2000 proxy solicitation materials.

                                 OTHER REPORTS

     The Company's Annual Report to Stockholders for the fiscal year ended May
31, 2000, has been distributed to stockholders with this Proxy Statement. Upon
written request of any stockholder solicited hereby, the Company will provide,
free of charge, a copy of its Annual Report on Form 10-K (excluding exhibits)
for the fiscal year ended May 31, 2000, which has been filed with the Securities
and Exchange Commission. Requests should be directed to Craig E. Gosselin, Vice
President, General Counsel, and Corporate Secretary, Vans, Inc., 15700 Shoemaker
Avenue, Santa Fe Springs, California 90670.

                                          By Order of the Board of Directors,

                                          /s/ CRAIG E. GOSSELIN
                                          Craig E. Gosselin
                                          Vice President, General Counsel,
                                          and Corporate Secretary

                                       27
<PAGE>   30

                                   APPENDIX A

                                   VANS, INC.

                         2000 LONG-TERM INCENTIVE PLAN
<PAGE>   31

                               TABLE OF CONTENTS

<TABLE>
<C>     <S>                                                            <C>
 1.     Purpose.....................................................    A-1
 2.     Definitions.................................................    A-1
 2.1    Accrued Installment.........................................    A-1
 2.2    Affiliate...................................................    A-1
 2.3    Board.......................................................    A-1
 2.4    Code........................................................    A-1
 2.5    Company.....................................................    A-1
 2.6    Common Stock................................................    A-1
 2.7    Compensation Committee......................................    A-1
 2.8    Disabled or Disability......................................    A-1
 2.9    Eligible Recipient..........................................    A-1
 2.10   Fair Market Value...........................................    A-1
 2.11   Family Member...............................................    A-1
 2.12   Incentive Stock Option......................................    A-2
 2.13   Nonqualified Stock Option...................................    A-2
 2.14   Optionee....................................................    A-2
 2.15   Option Price................................................    A-2
 2.16   Participant.................................................    A-2
 2.17   Plan........................................................    A-2
 2.18   Plan Administrator..........................................    A-2
 2.19   Restricted Stock............................................    A-2
 2.20   Stock Option................................................    A-2
 3.     Stock Options Under the Plan................................    A-2
 4.     Effective Date of Plan......................................    A-2
 5.     Term of Plan................................................    A-2
 6.     Administration..............................................    A-2
 7.     Eligibility.................................................    A-3
 8.     Shares Subject to the Plan..................................    A-3
 8.1    Available Shares............................................    A-3
 8.2    Capital Structure Adjustments...............................    A-4
 9.     Terms and Conditions of Stock Options.......................    A-4
 9.1    Number of Shares Subject to Stock Option....................    A-4
 9.2    Stock Option Price..........................................    A-4
 9.3    Notice and Payment..........................................    A-4
 9.4    Non-Transferability of Options..............................    A-5
 9.5    Exercise of Stock Option....................................    A-5
 9.6    Term of Stock Option........................................    A-6
 9.7    Limit on Incentive Stock Options............................    A-6
 9.8    No Fractional Shares........................................    A-6
 9.9    Exercisability in the Event of Death........................    A-7
 9.10   Modification, Extension, and Renewal of Stock Options.......    A-7
 9.11   Loans.......................................................    A-7
 9.12   Cash Payments...............................................    A-7
10.     Restricted Stock............................................    A-7
10.1    General.....................................................    A-7
10.2    Awards and Certificates.....................................    A-8
10.3    Restrictions and Conditions.................................    A-8
</TABLE>

                                       A-i
<PAGE>   32
<TABLE>
<C>     <S>                                                            <C>
11.     Termination or Amendment of the Plan........................    A-8
11.1    Amendment to Plan...........................................    A-8
        Effect of Termination of Plan on Outstanding Stock Options
11.2    or Restricted Stock.........................................    A-8
11.3    Stockholder Approval for Amendment to Plan..................    A-9
12.     Indemnification.............................................    A-9
13.     Withholding.................................................    A-9
13.1    Irrevocable Election........................................    A-9
13.2    Approval by Plan Administrator..............................    A-9
13.3    Timing of Election..........................................    A-9
13.4    Timing of Delivery..........................................    A-9
13.5    Terms in Agreement..........................................    A-9
14.     General Provisions..........................................   A-10
14.1    Transfer of Common Stock....................................   A-10
14.2    Reservation of Shares of Common Stock.......................   A-10
14.3    Restrictions on Issuance of Shares..........................   A-10
14.4    Notices.....................................................   A-10
14.5    Representations and Warranties..............................   A-10
14.6    No Enlargement of Employee Rights...........................   A-10
14.7    Restrictions on Issuance of Shares..........................   A-11
14.8    Legends on Stock Certificates...............................   A-11
14.9    Remedies....................................................   A-11
14.10   Invalid Provisions..........................................   A-11
14.11   Applicable Law..............................................   A-11
14.12   Successors and Assigns......................................   A-11
14.13   Rights as a Stockholder or Employee.........................   A-11
</TABLE>

                                      A-ii
<PAGE>   33

                                   VANS, INC.

                         2000 LONG-TERM INCENTIVE PLAN

     1. Purpose. The purpose of this Vans, Inc. (the "Company") 2000 Long-Term
Incentive Plan (the "Plan") is to further the growth and development of the
Company by providing an incentive to directors, officers, employees and
consultants of the Company who are in a position to contribute materially to the
prosperity of the Company and to participate in the long-term growth of the
Company by receiving the opportunity to acquire shares of the Company's Common
Stock and to provide for additional compensation based on appreciation in the
Company's shares. The Plan provides a means to increase such persons' interests
in the Company's welfare, to encourage them to continue their services to the
Company or its subsidiaries, and to attract individuals of outstanding ability
to enter the employment of the Company or its subsidiaries.

     2. Definitions. The following definitions are applicable to the Plan:

          2.1  Accrued Installment. Any exercisable portion of a Stock Option
     granted under the Plan.

          2.2  Affiliate. Any subsidiary corporation of the Company, as such
     term is defined in Sections 424(e) and (f), respectively, of the Code.

          2.3  Board. The Board of Directors of the Company.

          2.4  Code. The Internal Revenue Code of 1986, as amended from time to
     time.

          2.5  Company. Vans, Inc., a Delaware corporation.

          2.6  Common Stock. The shares of the $.001 par value per share common
     stock of the Company.

          2.7  Compensation Committee. A Committee selected by the Board which
     shall administer the Plan pursuant to the terms hereof.

          2.8  Disabled or Disability. A Participant shall be deemed to be
     Disabled if he or she is unable to engage in any substantial gainful
     activity by reason of any medically determinable physical or mental
     impairment which can be expected to result in death or which has lasted or
     can be expected to last for a continuous period of not less than thirty
     (30) consecutive days. The determination of whether an individual is
     Disabled or has a Disability shall be determined under procedures
     established by the Plan Administrator.

          2.9  Eligible Recipient. Shall have the meaning assigned to it in
     Section 7 hereof.

          2.10  Fair Market Value. For purposes of the Plan, the Fair Market
     Value of any share of Common Stock of the Company at any date shall be
     determined based on (a) if the Common Stock is listed on an established
     stock exchange or exchanges or reported by NASDAQ, the last reported sale
     price per share on the last trading day immediately preceding such date on
     the principal exchange on which it is traded, or if no sale was made on
     such day on such principal exchange, at the closing reported bid price on
     such day on such exchange, or (b) if the Common Stock is not then listed on
     an exchange, the last reported sale price per share on the last trading day
     immediately preceding such date reported by NASDAQ, or if sales are not
     reported by NASDAQ or no sale was made on such date, the average of the
     closing bid and asked price per share for the Common Stock in the
     over-the-counter market as quoted by NASDAQ on the day prior to such date,
     or (c) if the Common Stock is not publicly traded at the time a Stock
     Option or Restricted Stock award is granted under the Plan, Fair Market
     Value shall be deemed to be the fair value of the Common Stock as
     determined by the Plan Administrator after taking into consideration all
     factors which it deems appropriate, including, without limitation, recent
     sale and offer prices of the Common Stock in private transactions
     negotiated at arm's length.

          2.11  Family Member. For purposes of the Plan, Family Member means a
     Participant's spouse, stepchildren, in-laws, ancestors and lineal
     ascendants and descendants. In addition, a Family Member shall be deemed to
     include a corporation, partnership, limited liability company, or trust
     whose only stockholders, partners, members or beneficiaries are the
     specified person and/or the specified person's spouse, stepchildren,
     in-laws, ancestors and lineal ascendants and descendants.

                                       A-1
<PAGE>   34

          2.12  Incentive Stock Option. Any Stock Option intended to be and
     designated as an "incentive stock option" within the meaning of Section 422
     of the Code.

          2.13  Nonqualified Stock Option. Any Stock Option that is not an
     Incentive Stock Option.

          2.14  Optionee. The recipient of a Stock Option.

          2.15  Option Price. The exercise or purchase price for any Stock
     Option awarded under the Plan.

          2.16  Participant. Any Eligible Recipient selected by the Plan
     Administrator, pursuant to the Plan Administrator's authority in Section 7
     herein, or by the Board, to receive grants of Stock Options, Restricted
     Stock awards or any combination of the foregoing.

          2.17  Plan. The Vans, Inc. 2000 Long-Term Incentive Plan, as amended
     from time to time.

          2.18  Plan Administrator. The Compensation Committee designated
     pursuant to Section 6 hereof which is authorized to administer, construe
     and interpret the terms of the Plan.

          2.19  Restricted Stock. Any award granted pursuant to Section 10
     hereof of shares of Common Stock subject to certain restrictions.

          2.20  Stock Option. Any option to purchase shares of Common Stock
     pursuant to Section 9.

     3. Stock Options Under the Plan. Two types of Stock Options (referred to
herein as "Stock Options" without distinction between such two types) may be
granted under the Plan: Stock Options intended to qualify as Incentive Stock
Options and Nonqualified Stock Options.

     4. Effective Date of Plan. The Plan shall be adopted and become effective
on the date of execution specified below subject, however, to the prior approval
of the Plan by the stockholders of the Company (the "Effective Date").

     5. Term of Plan. Unless sooner terminated by the Board in its sole
discretion, the Plan will expire and no Stock Options or Restricted Stock awards
may be granted hereunder on and after ten (10) years from the Effective Date
(the "Plan Termination Date").

     6. Administration. The Plan shall be administered by the Plan
Administrator, which shall be the Compensation Committee. The Compensation
Committee shall consist of not fewer than two (2) members of the Board, all of
whom shall be persons who, in the opinion of counsel to the Company, are outside
directors and "non-employee directors" within the meaning of Rule 16b-3(b)(3)(i)
promulgated pursuant to the Securities Exchange Act of 1934, as amended. From
time to time, the Board may increase or decrease (to not less than two members)
the size of the Compensation Committee, and add additional members to, or remove
members from, the Compensation Committee. The Compensation Committee shall act
pursuant to a majority vote or the unanimous written consent of its members and
minutes shall be kept of all of its meetings and copies thereof shall be
provided to the Board upon request of the Board. Subject to the provisions of
the Plan and the direction of the Board, the Compensation Committee may
establish and follow such rules and regulations for the conduct of its business
as it may deem advisable. No member of the Compensation Committee shall be
liable for any action or determination undertaken or made in good faith with
respect to the Plan or any agreement executed pursuant to the Plan. Subject to
the provisions of the Plan, the Plan Administrator shall have the sole authority
and discretion:

          (a) to select those Eligible Recipients who shall be Participants;

          (b) to determine whether and to what extent Stock Options, Restricted
     Stock or a combination of the foregoing are to be granted hereunder to
     Participants;

          (c) to determine the number of shares of Common Stock to be covered by
     each such award granted hereunder; provided, however, that with respect to
     the number of shares for which a Stock Option shall be granted, the Plan
     Administrator shall use the following formula guidelines: (i) each director
     shall receive a Nonqualified Stock Option for 7,500 shares of Common Stock
     upon his election or appointment to the Board; and (ii) each director shall
     receive a Nonqualified Stock Option for 5,000 shares of

                                       A-2
<PAGE>   35

     Common Stock on the date of each annual meeting of the Board, provided that
     he continues to serve on the Board after the time of such meeting;

          (d) to determine the number of shares of Common Stock to be granted
     pursuant to discretionary, annual awards of Stock Options or Restricted
     Stock, in addition to the formulaic grants described in Section 6.1(c), to
     any Eligible Recipient whose performance merits it, based on factors
     including, without limitation, the Eligible Recipient's tenure with the
     Company, responsibility level, performance, potential and cash compensation
     level.

          (e) to determine the terms and conditions, not inconsistent with the
     terms of the Plan, of any award granted hereunder (including, but not
     limited to the restrictions applicable to Restricted Stock awards and the
     conditions under which restrictions applicable to such Restricted Stock
     shall lapse);

          (f) to determine the terms and conditions, not inconsistent with the
     terms of the Plan, which shall govern all written instruments evidencing
     the Stock Options, Restricted Stock or any combination of the foregoing
     granted hereunder to Participants; and

          (g) to reduce the exercise price of any Stock Option to the then
     current Fair Market Value if the Fair Market Value of the Common Stock
     covered by such Stock Option has declined since the date such Stock Option
     was granted.

          The Plan Administrator shall have the authority, in its sole
     discretion, to adopt, alter and repeal such administrative rules,
     guidelines and practices governing the Plan as it shall from time to time
     deem advisable; to interpret the terms and provisions of the Plan and any
     award issued under the Plan (and any agreements relating thereto); and to
     otherwise supervise the administration of the Plan.

          All decisions made by the Plan Administrator pursuant to the
     provisions of the Plan shall be final, conclusive and binding on all
     persons, including the Company and the Participants.

     7. Eligibility. Any of the following individuals shall be eligible to
receive Stock Options or Restricted Stock awards under the Plan (each, an
"Eligible Recipient"): (i) any employee or officer; (ii) any member of the Board
of Directors of the Company or an Affiliate; and (iii) any consultant of the
Company or an Affiliate; provided, however, that no person who owns stock
possessing more than 10% of the total combined voting power of all classes of
stock of the Company or any of its parent or subsidiary corporations shall be
eligible to receive an Incentive Stock Option under the Plan unless at the time
such Stock Option is granted the Option Price (determined in the manner provided
in Section 9.2 hereof) is at least 110% of the Fair Market Value of the shares
subject to the Stock Option and such Stock Option by its terms is not
exercisable after the expiration of five (5) years from the date such Stock
Option is granted. Any Participant may receive more than one Stock Option or
Restricted Stock award under the Plan.

     8. Shares Subject to the Plan.

          8.1  Available Shares. The shares reserved and available for issuance
     under the Plan shall be shares of the Company's authorized but unissued, or
     reacquired, Common Stock. Subject to adjustment as provided in Section 8.2
     hereof, the aggregate number of shares which may be issued under the Plan
     shall not exceed One Million (1,000,000) shares of Common Stock plus any
     shares remaining in the Company's 1991 Long-Term Incentive Plan and the
     Vanstastic Employee Stock Option Plan which shall pour over into and become
     available for issuance under the Plan upon the termination or expiration of
     such other plans, as well as any unexercised options outstanding with
     respect thereto. In the event that (i) the grant of any Stock Option under
     the Plan for any reason expires, is terminated or surrendered without being
     exercised in full or is exercised or surrendered without the distribution
     of shares or (ii) any shares of Common Stock subject to any Restricted
     Stock award granted hereunder are forfeited, such shares of Common Stock
     allocable to the unexercised portion of the Stock Option or the Restricted
     Stock award shall again be available for issuance in connection with future
     awards under the Plan. If any shares of Common Stock have been pledged as
     collateral for indebtedness incurred by a Participant in connection with
     the exercise of a Stock Option and such shares are returned to the Company
     in satisfaction of such indebtedness, such shares shall again be available
     for issuance in connection with

                                       A-3
<PAGE>   36

     future awards under the Plan. In the event any portion of a Stock Option is
     exercised pursuant to a "stock-for-stock exercise" as provided in
     Subsection 9.3(b), the shares of Common Stock surrendered thereby shall
     again be available for grant and distribution under the Plan as if no Stock
     Option had been granted with respect to such shares. The maximum number of
     shares of Common Stock that shall be issuable upon the exercise of any and
     all Options granted to any one individual during any fiscal year of the
     Company shall be 300,000.

          8.2  Capital Structure Adjustments. Except as otherwise provided
     herein, in the event of a stock dividend (but only on Common Stock), stock
     split, reverse stock split, recapitalization, reorganization, merger,
     consolidation, separation, or like change in the corporate or capital
     structure of the Company affecting the stock or securities of the Company,
     appropriate and proportionate capital structure adjustments shall be made
     in (i) the aggregate number of shares of Common Stock reserved for issuance
     under the Plan, (ii) the kind, number and Option Price of shares subject to
     outstanding Stock Options granted under the Plan, and (iii) the kind,
     number and purchase price of shares issuable pursuant to awards of
     Restricted Stock. The foregoing adjustments shall be made by the Plan
     Administrator, in its sole discretion, the determination of which in that
     respect shall be final, binding, and conclusive; provided that each
     Incentive Stock Option granted pursuant to the Plan shall not be adjusted
     in a manner that causes it to fail to continue to qualify as an Incentive
     Stock Option. In the event of a liquidation, a merger, reorganization, or
     consolidation of the Company with any other corporation in which the
     Company is not the surviving corporation or the Company becomes a wholly
     owned subsidiary of another corporation, any unexercised Stock Option
     rights theretofore granted under the Plan shall be (i) assumed by any
     surviving corporation or similar stock options shall be substituted
     therefor, or (ii) such Stock Options shall continue in full force and
     effect.

     9. Terms and Conditions of Stock Options. Stock Options granted under the
Plan shall be evidenced by agreements (which need not be identical) in such form
and containing such provisions which are consistent with the Plan as the Plan
Administrator shall from time to time approve. Such agreements may incorporate
all or any of the terms hereof by reference and shall comply with and be subject
to the following terms and conditions:

          9.1  Number of Shares Subject to Stock Option. Each Stock Option
     agreement shall specify the number of shares subject to the Stock Option.

          9.2  Stock Option Price. The Option Price for the shares subject to
     any Stock Option shall be such amount as is determined by the Plan
     Administrator. Anything to the contrary contained herein notwithstanding,
     the Option Price for the shares subject to any Nonqualified Stock Option
     may be less than Fair Market Value, but not less than par value per share
     and the Option Price for the shares subject to any Incentive Stock Option
     shall not be less than 100% of the Fair Market Value of the shares of
     Common Stock of the Company on the date the Stock Option is granted. In the
     case of an Incentive Stock Option granted to an employee who owns stock
     possessing more than 10% of the total combined voting power of all classes
     of stock of the Company or any of its parent or subsidiary corporations,
     the Option Price shall not be less than 110% of the Fair Market Value of
     the shares of Common Stock of the Company on the date the Stock Option is
     granted.

          9.3  Notice and Payment. Any exercisable portion of a Stock Option may
     be exercised only by:

        (a) delivery of a written notice to the Company, prior to the time when
        such Stock Option becomes unexercisable under Section 9.6 hereof,
        stating the number of shares being purchased and complying with all
        applicable rules established by the Plan Administrator;

        (b) payment in full of the Option Price of such Option by, as
        applicable; (i) cash or check for an amount equal to the aggregate
        Option Price for the number of shares being purchased; (ii) in the
        discretion of the Plan Administrator, upon such terms as the Plan
        Administrator shall approve, a copy of instructions to a broker
        directing such broker to sell the Common Stock for which such Stock
        Option is exercised, and to remit to the Company the aggregate Option
        Price of such Stock Options (a "cashless exercise"); (iii) in the
        discretion of the Plan Administrator, upon such terms as

                                       A-4
<PAGE>   37

        the Plan Administrator shall approve, the Optionee may pay all or a
        portion of the Option Price for the number of shares being purchased by
        tendering shares of the Company's Common Stock owned by the Optionee,
        duly endorsed for transfer to the Company, with a Fair Market Value on
        the date of delivery equal to the aggregate Option Price of the shares
        with respect to which such Stock Option or portion is thereby exercised
        (a "stock-for-stock exercise"); or (iv) in any other form of legal
        consideration that may be acceptable to the Plan Administrator ("other
        legal consideration");

          (c) payment of the amount of tax required to be withheld (if any) by
     the Company or any parent or subsidiary corporation as a result of the
     exercise of a Stock Option. At the discretion of the Plan Administrator,
     upon such terms as the Plan Administrator shall approve, the Optionee may
     pay all or a portion of the tax withholding by; (i) cash or check payable
     to the Company; (ii) cashless exercise; (iii) stock-for-stock exercise;
     (iv) other legal consideration; or (v) a combination of (i), (ii), (iii)
     and (iv); and

          (d) delivery of a written notice to the Company requesting that the
     Company direct the transfer agent to issue to the Optionee (or to his
     designee) a certificate for the number of shares of Common Stock for which
     the Stock Option was exercised or, in the case of a cashless exercise, for
     any shares that were not sold in the cashless exercise.

     Notwithstanding the foregoing, the Company, subject to the provisions of
Section 9.11 hereof, may extend and maintain, or arrange for the extension and
maintenance of, credit to any Optionee to finance the Optionee's payment of the
Option Price upon the exercise of any Stock Option, on such terms as may be
approved by the Plan Administrator, subject to applicable regulations of the
Federal Reserve Board and any other laws or regulations in effect at the time
such credit is extended. The Plan Administrator may, at any time and in its
discretion, authorize a cash payment, determined in accordance with Section
9.12, which shall not exceed the amount required to pay in full the federal,
state and local tax consequences of an exercise of any Stock Option granted
under the Plan.

     9.4  Non-Transferability of Options.

     (a) Generally. No Stock Option granted under this Plan shall be assignable
or transferable, directly or indirectly, by an Optionee other than by will or
the laws of descent and distribution, and such Stock Option may be exercised
during the Optionee's lifetime only by the Optionee, or in the event of death or
Disability, by the Optionee's legal representative or personal representative.

     (b) Exceptions. Notwithstanding Section 9.4(a), a Nonqualified Stock Option
may be transferred to a Family Member of the Optionee. In the case of a transfer
pursuant to this Section, the remaining provisions of this Plan and the terms of
any Stock Option agreement under this Plan shall continue to apply as if the
Optionee retained ownership of the Stock Option.

     9.5  Exercise of Stock Option. The Plan Administrator shall have the power
to set the time or times within which each Stock Option shall be exercisable and
to accelerate the time or times of exercise. To the extent that an Optionee has
the right to exercise a Stock Option and purchase shares pursuant thereto, the
Stock Option may be exercised from time to time as provided in this Section 9.5.
Subject to the actions, conditions and/or limitations set forth in this Plan
and/or any applicable Stock Option agreement entered into hereunder, Stock
Options granted under this Plan shall be exercisable in accordance with the
following rules:

          (a) Subject in all cases to the provisions of Sections 8 and 9.6
     hereof, Stock Options shall vest and become exercisable as determined by
     the Plan Administrator; provided, however that by a resolution adopted
     after a Stock Option is granted the Plan Administrator may, on such terms
     and conditions as the Plan Administrator may determine to be appropriate,
     accelerate the time at which such Stock Option or installment thereof may
     be exercised.

          (b) Subject to the provisions of Sections 8 and 9.6 hereof, a Stock
     Option may be exercised when and to the extent such Stock Option becomes an
     Accrued Installment as provided in the terms under

                                       A-5
<PAGE>   38

     which such Stock Option was granted and at any time thereafter during the
     term of such Stock Option; provided, however, that in no event shall any
     Stock Option be granted after the Plan Termination Date.

     9.6  Term of Stock Option. Any unexercised Accrued Installment of any Stock
Option granted hereunder shall expire and become unexercisable and no Stock
Option shall be exercisable after the earliest of:

          (a) ten (10) years from the date of grant; or

          (b) the expiration date of the Stock Option established by the Plan
     Administrator at the time of grant of any Stock Option; or

          (c) thirty (30) days following the effective date of the termination
     of employment or directorship (if such individual is not then an officer or
     employee of the Company) with the Company or any Affiliate, as the case may
     be, of an Optionee for any reason other than death or Disability (the
     "Termination Date"). The Plan Administrator, in its sole discretion, may
     extend such thirty (30) day period for a period following the Termination
     Date, but in no event beyond ten years from the date of grant. Any
     installments under Stock Options which have not accrued (become vested) as
     of said Termination Date shall expire and become unexercisable as of said
     Termination Date. The Plan Administrator, in its sole discretion, may vest
     any installments under Stock Options. Unless otherwise determined by the
     Plan Administrator in its sole discretion, any portion of a Stock Option
     that expires hereunder shall remain unexercisable and be of no effect
     whatsoever after such expiration notwithstanding that such Optionee may be
     reemployed by, or again become a director of, the Company or a subsidiary
     thereof, as the case may be; or

          (d) notwithstanding the foregoing provisions of this Section 9.6, in
     the event of the death of an Optionee while an employee, consultant,
     officer or director of the Company or any Affiliate, as the case may be, or
     in the event of the termination of employment, directorship or a contract
     to render services to the Company by reason of the Optionee's Disability,
     any unexercised Accrued Installment of the Stock Option granted hereunder
     to such Optionee shall expire and become unexercisable as of the earlier
     of: (i) the expiration date of the Stock Option established by the Plan
     Administrator at the time of grant of any Stock Option; (ii) ten (10) years
     from the date of grant; or (iii) eighteen (18) months after the date of
     death of such Optionee (if applicable) and one (1) year after the date of
     the termination of employment or directorship by reason of Disability (if
     applicable). Any installments under a deceased Optionee's Option that have
     not become exercisable as of the date of his or her death shall expire and
     become unexercisable as of said date of termination of employment as a
     result of death or Disability. For purposes of this Subsection 9.6(d), an
     Optionee shall be deemed employed by the Company or any of its
     subsidiaries, as the case may be, during any period of leave of absence
     from active employment as authorized by the Company or any of its
     subsidiaries, as the case may be; or

          (e) in the case of an Incentive Stock Option granted to an employee
     who owns stock possessing more than 10% of the total combined voting power
     of all classes of stock of the Company or any of its parent or subsidiary
     corporations, the term set forth in Subsection 9.6(a), above, shall not be
     more than five years after the date the Stock Option is granted.

     9.7  Limit on Incentive Stock Options. The aggregate Fair Market Value
(determined at the time the Incentive Stock Option is granted) of the Common
Stock with respect to which Incentive Stock Options granted under this Plan are
exercisable for the first time by an Optionee during any calendar year shall not
exceed $100,000. To the extent that the aggregate Fair Market Value (determined
at the time the Stock Option is granted) of the Common Stock with respect to
which Incentive Stock Options are exercisable for the first time by an Optionee
during any calendar year (under all Incentive Stock Option plans of the Company
and any parent or subsidiary corporations) exceeds $100,000, such Stock Options
shall be treated as Nonqualified Stock Options. The determination of which Stock
Options shall be treated as Nonqualified Stock Options shall be made by taking
Stock Options into account in the order in which they were granted.

     9.8  No Fractional Shares. In no event shall the Company be required to
issue fractional shares upon the exercise of a Stock Option.

                                       A-6
<PAGE>   39

     9.9  Exercisability in the Event of Death. In the event of the death of the
Optionee, any such Accrued Installment of a deceased Optionee may be exercised
prior to their expiration pursuant to Section 9.6 by (and only by) Optionee's
personal representatives, heirs, or legatees or other person or persons to whom
the Optionee's rights shall pass by will or by the laws of the descent and
distribution, if applicable, subject, however, to all of the terms and
conditions of this Plan and the applicable Stock Option agreement governing the
exercise of Stock Options granted hereunder.

     9.10  Modification, Extension, and Renewal of Stock Options. Subject to the
terms and conditions and within the limitations of the Plan, the Plan
Administrator may modify, extend, or renew outstanding Stock Options granted
under the Plan, accept the surrender of outstanding Stock Options (to the extent
not theretofore exercised) and authorize the granting of new Stock Options in
substitution therefor (to the extent not theretofore exercised). The Plan
Administrator may modify any outstanding Stock Options so as to specify a lower
Option Price. The Plan Administrator shall not, however, without the consent of
the Optionee, modify any outstanding Incentive Stock Option in any manner which
would cause the Stock Option not to qualify as an Incentive Stock Option.
Notwithstanding the foregoing, no modification of a Stock Option shall, without
the consent of the Optionee, alter or impair any rights of the Optionee under
the Stock Option.

     9.11  Loans. The Company may extend and maintain, or arrange for the
extension and maintenance of credit to any Optionee to finance the Optionee's
purchase of shares pursuant to the exercise of any Stock Option, on such terms
as may be approved by the Plan Administrator, subject to applicable regulations
of the Federal Reserve Board and any other laws or regulations in effect at the
time such credit is extended, either on or after the date of grant of such Stock
Option. Such loans may be either in connection with the grant or exercise of any
Stock Option, or in connection with the payment of any federal, state and local
income taxes in respect of income recognized upon exercise of a Stock Option.
The Plan Administrator shall have full authority to decide whether to make a
loan hereunder and to determine the amount, term, and provisions of any such
loan, including the interest rate (which may be zero) charged in respect of any
such loan, whether the loan is to be secured or unsecured, the terms on which
the loan is to be repaid and the conditions, if any, under which it may be
forgiven. However, no loan hereunder shall provide or reimburse to the borrower
the amount used by him for the payment of the par value of any shares of Common
Stock issued, have a term (including extensions) exceeding ten years in
duration, or be an amount exceeding the total Option Price paid by the borrower
under a Stock Option or for related Common Stock under the Plan plus an amount
equal to the cash payment permitted in Section 9.12 below.

     9.12  Cash Payments. The Plan Administrator may, at any time and in its
discretion, authorize a cash payment in respect of the grant or exercise of a
Stock Option under the Plan or the lapse or waiver of restrictions under a Stock
Option, which shall not exceed the amount which would be required in order to
pay in full the federal, state and local income taxes due as a result of income
recognized by the recipient as a consequence of: (i) the receipt of a Stock
Option or the exercise of rights thereunder, and (ii) the receipt of such cash
payment. The Plan Administrator shall have complete authority to decide whether
to make such cash payments in any case, to make provisions for such payments
either simultaneously with or after the grant of the associated Stock Option,
and to determine the amount of any such payment.

10. Restricted Stock.

          10.1  General. Restricted Stock may be issued either alone or in
     addition to Stock Options granted under the Plan. The Plan Administrator
     shall determine the Eligible Recipients to whom, and the time or times at
     which, grants of Restricted Stock shall be made; the number of shares to be
     awarded; the price, if any, to be paid by the recipient of Restricted
     Stock; the Restricted Period, as defined in Section 10.3 hereof, applicable
     to Restricted Stock; the date or dates on which restrictions applicable to
     Restricted Stock awards shall lapse during the Restricted Period; and all
     other conditions of the Restricted Stock awards. Subject to the
     requirements of Section 162(m) of the Code, as applicable, the Plan
     Administrator may also condition the grant of Restricted Stock upon the
     exercise of Stock Options, or upon such other criteria as the Plan
     Administrator may determine, in its sole discretion. The provisions of
     Restricted Stock awards need not be the same with respect to each
     recipient. In the sole discretion of the Plan Administrator, loans may be
     made to Participants in connection with the purchase of Restricted Stock

                                       A-7
<PAGE>   40

     under substantially the same terms and conditions as provided in Section
     9.11 hereof with respect to the exercise of Stock Options.

          10.2  Awards and Certificates. The prospective recipient of a
     Restricted Stock award shall not have any rights with respect to such
     award, unless and until such recipient has executed an agreement evidencing
     the award (a "Restricted Stock Award Agreement") and delivered a fully
     executed copy thereof to the Company, within a period of sixty days (or
     such other period as the Plan Administrator may specify) after the award
     date. Except as otherwise provided below in this Section 10.2, (i) each
     Participant who is awarded Restricted Stock shall be issued a stock
     certificate in respect of such shares of Restricted Stock; and (ii) such
     certificate shall be registered in the name of the Participant, and shall
     bear an appropriate legend referring to the terms, conditions and
     restrictions applicable to such award.

          The Plan Administrator may require that the stock certificates
     evidencing Restricted Stock awards hereunder be held in the custody of the
     Company until the restrictions thereon shall have lapsed, and that, as a
     condition of any Restricted Stock award, the Participant shall have
     delivered a stock power, endorsed in blank, relating to the Common Stock
     covered by such award.

          10.3  Restrictions and Conditions. The Restricted Stock awards granted
     pursuant to this Section 10 shall be subject to the following restrictions
     and conditions:

             (a) Subject to the provisions of the Plan and the Restricted Stock
        Award Agreement, as appropriate, governing such award, during such
        period as may be set by the Plan Administrator commencing on the grant
        date (the "Restricted Period"), the Participant shall not be permitted
        to sell, transfer, pledge or assign shares of Restricted Stock awarded
        under the Plan; provided, however, that the Plan Administrator may, in
        its sole discretion, provide for the lapse of such restrictions in
        installments and may accelerate or waive such restrictions in whole or
        in part based on such factors and such circumstances as the Plan
        Administrator may determine, in its sole discretion, including, but not
        limited to, the attainment of certain performance related goals, the
        Participant's termination of employment or service, death or Disability.

             (b) Except as provided in Section 10.3(a), the Participant shall
        generally have, with respect to shares of Restricted Stock, all of the
        rights of a stockholder with respect to such stock during the Restricted
        Period. Certificates for shares of unrestricted Common Stock shall be
        delivered to the Participant promptly after, and only after, the
        Restricted Period shall expire without forfeiture in respect of such
        shares of Restricted Stock, except as the Plan Administrator, in its
        sole discretion, shall otherwise determine.

             (c) The rights of holders of Restricted Stock awards upon
        termination of employment or service for any reason during the
        Restricted Period shall be set forth in the Restricted Stock Award
        Agreement governing such awards.

     11. Termination or Amendment of the Plan. The Board may at any time
terminate or amend the Plan in accordance with the following provisions:

          11.1  Amendment to Plan. Except as provided in Section 11.3 hereof,
     the Board may amend this Plan from time to time in such respect as the
     Board may deem advisable, provided, however, that no such amendment shall
     operate to affect adversely a Participant's rights under this Plan with
     respect to any Stock Option or Restricted Stock award granted hereunder
     prior to the adoption of such amendment, except as may be necessary, in the
     judgment of counsel to the Company, to comply with any applicable law.

          11.2  Effect of Termination of Plan on Outstanding Stock Options or
     Restricted Stock. Except as set forth in Section 8.2 hereof, no termination
     of the Plan prior to the Plan Termination Date, shall, without the written
     consent of the Participant, alter the terms of Stock Options or Restricted
     Stock already granted and such Stock Options or Restricted Stock shall
     remain in full force and effect as if this Plan had not been terminated.

                                       A-8
<PAGE>   41

          11.3  Stockholder Approval for Amendment to Plan. Any amendment to the
     Plan which would result in any of the following changes (except by
     operation of Section 8.2) must be approved by the stockholders of the
     Company: (i) an increase in the total number of shares of Common Stock
     covered by the Plan; (ii) a change in the class of persons deemed to be
     Eligible Recipients under the Plan; and (iii) an extension of the term of
     the Plan beyond ten (10) years from the Effective Date.

     12.  Indemnification. In addition to such other rights of indemnification
as they may have as members of the Board, the Compensation Committee, and each
member individually, shall be indemnified by the Company against reasonable
expense, including reasonable attorney's fees, actually and necessarily incurred
in connection with the defense of any action, suit, or proceeding, or in
connection with any appeal therein, to which they or any of them may be a party
by reason of any action taken or failure to act under or in connection with the
Plan or any grant thereunder, and against all amounts paid by them in settlement
thereof (provided such settlement is approved by independent legal counsel
selected by the Company) or paid by them in satisfaction of a judgment in any
action, suit, or proceeding, except in relation to matters as to which it shall
be adjudged in such action, suit, or proceeding that any of them is liable for
gross negligence or misconduct in the performance of their duties, provided that
within sixty (60) days after institution of any such action, suit, or
proceeding, they shall offer in writing to the Company the opportunity, at their
own expense, to handle and defend the same.

     13. Withholding. Whenever the Company proposes or is required to issue or
transfer shares under the Plan, the Company shall have the right to require the
recipient to remit to the Company an amount sufficient to satisfy any federal,
state and local withholding tax requirements prior to the delivery of any
certificate or certificates for such shares of Common Stock. If an Optionee
surrenders shares acquired pursuant to the exercise of an Incentive Stock Option
in payment of the Option Price and such surrender constitutes a disqualifying
disposition for purposes of obtaining Incentive Stock Option treatment under the
Code, the Company shall have the right to require the Optionee to remit to the
Company an amount sufficient to satisfy any federal, state and local withholding
tax requirements prior to the delivery of any certificate or certificates for
such shares. Whenever under the Plan payments are to be made in cash, such
payments shall be net of an amount sufficient to satisfy any federal, state and
local withholding tax requirements. An Optionee may elect with respect to any
Stock Option which is paid in whole or in part in shares of Common Stock, to
surrender previously acquired shares of Common Stock or authorize the Company to
withhold shares (valued at Fair Market Value on the date of surrender or
withholding of the shares) in satisfaction of all such withholding requirements
(the "Share Surrender Withholding Election") in accordance with the following:

          13.1  Irrevocable Election. Any Share Surrender Withholding Election
     shall be made by written notice to the Company and thereafter shall be
     irrevocable by the Optionee.

          13.2  Approval by Plan Administrator. Any Share Surrender Withholding
     Election shall be subject to the consent or disapproval of the Plan
     Administrator in accordance with rules established from time to time by the
     Plan Administrator.

          13.3  Timing of Election. Any Share Surrender Withholding Election
     must be made prior to the date on which the Optionee recognizes taxable
     income with respect to the receipt of such shares (the "Tax Date").

          13.4  Timing of Delivery. When the Tax Date falls after the exercise
     of a Stock Option and the Optionee makes a Share Surrender Withholding
     Election, the full number of shares subject to the Stock Option being
     exercised will be issued, but the Optionee will be unconditionally
     obligated to deliver to the Company on the Tax Date the number of shares
     having a value on the Tax Date equal to the Optionee's federal, state and
     local withholding tax requirements.

          13.5  Terms in Agreement. For purposes of this Section 13.5, the Plan
     Administrator shall have the discretion to provide (by general rule or a
     provision in the specific Stock Option agreement) at the election of the
     Optionee, "federal, state and local withholding tax requirements" that
     shall be deemed to be any amount designated by the Optionee which does not
     exceed his estimated federal, state and local tax obligations associated
     with the transaction, including FICA taxes to the extent applicable.

                                       A-9
<PAGE>   42

     14. General Provisions.

          14.1  Transfer of Common Stock. Common Stock issued pursuant to the
     exercise of a Stock Option or the grant of a Restricted Stock award granted
     under this Plan or any interest in such Common Stock, may be sold,
     assigned, gifted, pledged, hypothecated, encumbered or otherwise
     transferred or alienated in any manner by the holder(s) thereof, subject,
     however, to any restrictions contained in the Company's Certificate of
     Incorporation, to the provisions of this Plan, including any
     representations or warranties requested under Section 14.5 hereof, and also
     subject to compliance with any applicable federal, state, local or other
     law, regulation or rule governing the sale or transfer of stock or
     securities.

          14.2  Reservation of Shares of Common Stock. The Company, during the
     term of this Plan, will at all times reserve and keep available such number
     of shares of its Common Stock as shall be sufficient to satisfy the
     requirements of the Plan.

          14.3  Restrictions on Issuance of Shares. The Company, during the term
     of this Plan, will use commercially reasonable efforts to seek to obtain
     from the appropriate regulatory agencies any requisite authorization in
     order to issue and sell such number of shares of its Common Stock as shall
     be sufficient to satisfy the requirements of the Plan. The inability of the
     Company to obtain from any such regulatory agency having jurisdiction
     thereof the authorization deemed by the Company's counsel to be necessary
     to the lawful issuance and sale of any shares of its Common Stock hereunder
     or the inability of the Company to confirm to its satisfaction that any
     issuance and sale of any shares of such Common Stock will meet applicable
     legal requirements shall relieve the Company of any liability in respect of
     the non-issuance or sale of such Common Stock as to which such
     authorization or confirmation shall have not been obtained.

          14.4  Notices. Any notice to be given to the Company pursuant to the
     provisions of this Plan shall be in writing and addressed to the Company in
     care of its Plan Administrator at its principal office, and any notice to
     be given to a director, officer, employee or consultant of the Company or
     any of its Affiliates to whom a Stock Option or Restricted Stock award is
     granted hereunder shall be in writing and addressed to him or her at the
     address given beneath his or her signature on his or her Stock Option
     agreement or Restricted Stock Award agreement, as the case may be, or at
     such other address as such employee, officer, director or consultant or his
     or her transferee (upon the transfer of Common Stock) may hereafter
     designate in writing to the Company. Any such notice shall be deemed duly
     given when delivered in person or mailed by first-class mail (return
     receipt requested), telecopy or overnight courier to the other's address.
     It shall be the obligation of each Participant and each transferee holding
     Common Stock granted pursuant to the Plan to provide the Plan
     Administrator, by letter mailed as provided hereinabove, with written
     notice of his or her correct mailing address.

          14.5  Representations and Warranties. As a condition to the exercise
     of any portion of a Stock Option or the grant of any Restricted Stock
     award, the Company may require the person exercising such Stock Option or
     receiving such Restricted Stock to make any representation and/or warranty
     to the Company as may, in the judgment of counsel to the Company, be
     required under any applicable law or regulation, including, but not limited
     to, a representation and warranty that the shares are being acquired only
     for investment and without any present intention to sell or distribute such
     shares if, in the opinion of counsel for the Company, such a representation
     is required under the Securities Act of 1933, as amended (the "Securities
     Act") or any other applicable law, regulation or rule of any governmental
     agency.

          14.6  No Enlargement of Employee Rights. This Plan is purely voluntary
     on the part of the Company, and while the Company hopes to continue it
     indefinitely, the continuance of the Plan shall not be deemed to constitute
     a contract between the Company or any of its Affiliates and any director,
     officer, consultant or employee, or to be consideration for, or a condition
     of, the employment of any employee. Nothing contained in the Plan shall be
     deemed to give any employee the right to be retained in the employ of the
     Company or any of its Affiliates or to interfere with the right of the
     Company or any of its Affiliates to terminate the employment or service of
     any of its officers, directors, employees or consultants at any time. No
     officer, director, employee or consultant shall have any right to or
     interest in Stock Options or Restricted Stock awards authorized hereunder
     prior to the grant of such a Stock Option or

                                      A-10
<PAGE>   43

     Restricted Stock award to such officer, director, employee or consultant,
     and upon such grant he shall have only such rights and interests as are
     expressly provided herein, subject, however, to all applicable provisions
     of the Company's Restated Certificate of Incorporation, as the same may be
     amended from time to time.

          14.7  Restrictions on Issuance of Shares. The issuance of Stock
     Options, Restricted Stock awards and shares of Common Stock related thereto
     shall be subject to compliance with all of the applicable requirements of
     law with respect to the issuance and sale of securities as the Plan
     Administrator may deem advisable under the Securities Act, including,
     without limitation, any required qualification under the rules, regulations
     or other requirements of the Securities and Exchange Commission, any Stock
     exchange upon which the Common Stock is then listed and any applicable
     federal and state securities laws including, without limitation, any
     required qualification under the California Corporate Securities Law of
     1968, as amended, or the Securities Act.

          14.8  Legends on Stock Certificates. Unless there is a currently
     effective appropriate registration statement on file with the Securities
     and Exchange Commission pursuant to the Securities Act with respect to the
     shares of Common Stock issuable under this Plan, each Certificate
     representing such Common Stock shall be endorsed on its face with the
     following legend or its equivalent:

             "Neither the shares represented by this Certificate, nor the
        Options pursuant to which such shares were issued, have been registered
        under the Securities Act of 1933, as amended. These shares have been
        acquired for investment (and not with a view to distribution or resale)
        and may not be sold, mortgaged, pledged, hypothecated or otherwise
        transferred without an effective registration statement for such shares
        under the Securities Act of 1933, as amended, or until the issuer has
        been furnished with an opinion of counsel for the registered owner of
        these shares, reasonably satisfactory to counsel for the issuer, that
        such sale, transfer or disposition is exempt from the registration or
        qualification provisions of the Securities Act of 1933, as amended."

          A copy of this Plan shall be delivered to the Secretary of the Company
     and shall be shown by him to any eligible person making reasonable inquiry
     concerning it. In addition, the Company reserves the right to place any
     legends or other restrictions on each certificate representing Common Stock
     which may be required by any applicable state securities or other laws.

          14.9  Remedies. Should any dispute arise concerning the sale or other
     disposition of a Stock Option, Restricted Stock or shares of Common Stock
     issued or issuable upon the exercise of a Stock Option, or any breach by
     the Company of the terms of the Plan, any Stock Option agreement or any
     Restricted Stock Award agreement, a Participant's sole and exclusive remedy
     shall be damages.

          14.10  Invalid Provisions. In the event that any provision of this
     Plan is found to be invalid or otherwise unenforceable under any applicable
     law, such invalidity or unenforceability shall not be construed as
     rendering any other provisions contained herein invalid or unenforceable,
     and all such other provisions shall be given full force and effect to the
     same extent as though the invalid or unenforceable provision was not
     contained herein.

          14.11  Applicable Law. This Plan shall be governed by and construed in
     accordance with the laws of the State of California applicable to
     agreements made and to be performed entirely within such state and without
     regard to the conflict of law principles thereof.

          14.12  Successors and Assigns. This Plan shall be binding on and inure
     to the benefit of the Company and the officers, directors, employees and
     consultants of the Company and any Affiliate to whom a Stock Option or
     Restricted Stock is granted hereunder, and their heirs, executors,
     administrators, legatees personal representatives, assignees and
     transferees.

          14.13  Rights as a Stockholder or Employee. A Participant or
     transferee of a Stock Option or Restricted Stock shall have no right as a
     stockholder of the Company with respect to any shares covered by any grant
     under this Plan until the date of the issuance of a share certificate for
     such shares. No adjustment shall be made for dividends (ordinary or
     extraordinary, whether cash, securities, or other

                                      A-11
<PAGE>   44

     property) or distributions or other rights for which the record date is
     prior to the date such share certificate is issued, except as provided in
     Section 8.2 hereof.

     IN WITNESS WHEREOF, the Company has caused this Plan to be executed by its
duly authorized officer and to be effective on this 18th day of August, 2000.

                                          Vans, Inc.

                                          By:      /s/ GARY SCHOENFELD
                                            ------------------------------------
                                            Gary Schoenfeld
                                            President and
                                            Chief Executive Officer

Attest:

By:      /s/ CRAIG E. GOSSELIN
    ----------------------------------
    Craig E. Gosselin
    Secretary

                                      A-12
<PAGE>   45
PROXY


                                   VANS, INC.

                         ANNUAL MEETING OF STOCKHOLDERS

                                OCTOBER 24, 2000

                THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS



The undersigned stockholder of VANS, INC., a Delaware corporation (the
"Company"), hereby acknowledges receipt of the Proxy Statement and the Notice of
the Annual Meeting of Stockholders of the Company (the "Annual Meeting") to be
held on Tuesday, October 24, 2000, at 10:00 a.m., Pacific Time, at the Sheraton
Cerritos Hotel, 12725 Center Court Drive, Cerritos, California, and hereby
further revokes all previous proxies and appoints Gary H. Schoenfeld and Craig
E. Gosselin and each of them, as proxy of the undersigned, with full power of
substitution for and in the name of the undersigned, at the Annual Meeting and
any adjournments thereof with the same effect as if the undersigned were
present, for the following purposes:



                  (CONTINUED AND TO BE SIGNED ON REVERSE SIDE)

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<PAGE>   46

<TABLE>
<S>                                                                             <C>                              <C>
                                                                                                                  Please
                                                                                                                  mark
                                                                                                                  your
                                                                                                                  votes as
                                                                                                                  indicated in [X]
                                                                                                                  this
                                                                                                                  example

                                                                                    AUTHORITY GRANTED               AUTHORITY
                                                                                 to vote for all nominees            WITHHELD
                                                                                listed except as indicated        to vote for all
                                                                                   to the contrary below          nominees listed

(1)     The election of the following persons as directors                                [   ]                        [   ]
        of the Company to serve until the next Annual
        Meeting of Stockholders and until their respective
        successors are elected and qualified:


        Walter E. Schoenfeld                  Gary H. Schoenfeld
        James R. Sulat                        Wilbur J. Fix
        Lisa M. Douglas                       Kathleen M. Gardarian
        Charles G. Armstrong                  Gerald Grinstein
                                              Leonard R. Wilkens


(2)     The approval of the Vans, Inc.       FOR         AGAINST       ABSTAIN
        2000 Long-Term Incentive Plan       [   ]         [   ]         [   ]


(3)     The approval of the Vans, Inc.       FOR         AGAINST       ABSTAIN
        CEO Bonus Plan                      [   ]         [   ]         [   ]


(4)     The re-ratification and
        re-approval of the Vans, Inc.        FOR         AGAINST       ABSTAIN
        Rights Plan                         [   ]         [   ]         [   ]



(5)     The ratification of the              FOR         AGAINST       ABSTAIN
        appointment of KPMG LLP as the      [   ]         [   ]         [   ]
        independent auditors of the
        Company for fiscal 2001


(INSTRUCTION: TO vote against any one nominee, write                    THE SHARES REPRESENTED BY THIS PROXY WILL BE VOTED AS YOU
that nominee's name in the space provided below.)                       HAVE INDICATED ABOVE. IF NO INDICATION HAS BEEN MADE, THE
                                                                        SHARES REPRESENTED BY THIS PROXY WILL BE VOTED FOR THE
                                                                        ABOVE NOMINEES AND IN FAVOR OF THE ABOVE PROPOSALS, AND,
-----------------------------------------                               AS THE PROXY DEEMS ADVISABLE, ON SUCH OTHER BUSINESS AS
                                                                        MAY PROPERLY COME BEFORE THE ANNUAL MEETING.



Signature(s)______________________________________________________________________________ Dated: ________________________, 2000
</TABLE>


Sign exactly as your name appears on your stock certificate. When signing as
attorney, executor, administrator, trustee or guardian, please give full title.
If more than one trustee, all should sign. All joint owners should sign. If a
corporation, sign in full corporation name by president or other authorized
officer. If a partnership, sign in partnership name by authorized person.
Persons signing in a fiduciary capacity should indicate their full title in such
capacity.


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