BON TON STORES INC
10-K, 1997-05-01
DEPARTMENT STORES
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<PAGE>
 
- --------------------------------------------------------------------------------
                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549

                                   FORM 10-K

                     Annual Report Pursuant to Section 13
                    of the Securities Exchange Act of 1934


    For the Fiscal Year Ended                 Commission File Number
        February  1, 1997                                0-19517


                           THE BON-TON STORES, INC.
                            2801 East Market Street
                           York, Pennsylvania 17402
                                (717) 757-7660


      Incorporated in Pennsylvania                    IRS No. 23-2835229

                                  --------------------

    Securities registered pursuant to Section 12(b) of the Act:  None

    Securities registered pursuant to Section 12(g) of the Act:  Common Stock, 
                                                               $0.01 par value

    Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. Yes  X  No
                                              ---    ---

    Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [ ]

    As of April 4, 1997, the aggregate market value of the voting stock held by
non-affiliates of the registrant was approximately $35,856,835, based upon the
closing price of $7.00 per share on April 4, 1997, as reported by the Nasdaq
National Market.*

    As of April 4, 1997, there were 8,348,219 shares of Common Stock, $0.01 par
value, and 2,989,853 shares of Class A Common Stock, $0.01 par value,
outstanding.

                      DOCUMENTS INCORPORATED BY REFERENCE

    Part II -  Portions of the registrant's Annual Report to security
               holders for Fiscal Year Ended February 1, 1997. 
    Part III - Portions of the registrant's Proxy Statement with respect to its
               1997 Annual Meeting of Shareholders.

- -----------------------------
* Calculated by excluding all shares that may be deemed to be beneficially owned
by executive officers and directors of the registrant, without conceding that
all such persons are "affiliates" of the registrant for purposes of the federal
securities laws.


- --------------------------------------------------------------------------------
<PAGE>
 
"Safe Harbor" Statement
- -----------------------

         Certain information included in this Annual Report on Form 10-K
contains statements that are forward looking. Such forward-looking information
involves certain risks and uncertainties that could significantly affect
anticipated results in the future, including, but not limited to, uncertainties
affecting retail generally (such as consumer confidence and demand for soft
goods); risks relating to the substantial leverage and debt service of the
Company; and competition within the markets in which the Company's stores are
located.

                                    PART I

Item 1.     Business.

General

         As of April 4, 1997, The Bon-Ton Stores, Inc., together with its
subsidiaries (collectively, the "Company"), operated 64 Bon-Ton department
stores which are located primarily in middle and secondary markets in
Pennsylvania, New York and Maryland, with one store in each of West Virginia,
New Jersey and Georgia. The Company's stores, which are typically anchor tenants
of shopping malls, carry moderate to better brand name fashions and accessories
for women, men and children, as well as cosmetics, jewelry, shoes, china,
linens, housewares, gifts and other products. The Company strives to be the
leading fashion retailer in each of its markets by providing a timely, deep and
broad selection of prominent brands. In addition, the Company maintains a strong
focus on serving its target customers: women and men between the ages of 25 and
55 with family incomes between $30,000 and $75,000. The Company's executive
offices are located at 2801 East Market Street, York, Pennsylvania.


Merchandising and Marketing

         All of the Company's stores carry apparel for the whole family,
cosmetics and accessories; 55 stores carry home furnishings, such as china,
linens, housewares and gifts, and 17 stores offer furniture and bedding. In
addition, 39 stores have leased fine jewelry departments and 34 stores contain
leased beauty salons.

         During the fiscal years ended February 1, 1997 ("fiscal 1996"),
February 3, 1996 ("fiscal 1995") and January 28, 1995 ("fiscal 1994"), the
percentage of net sales accounted for by each of the Company's major merchandise
categories was as follows:

                                       2
<PAGE>
 
<TABLE> 
<CAPTION> 
                                                                              Fiscal Year
                                                           -------------------------------------------------
Merchandise Category                                        1996                  1995                 1994
- --------------------                                       ------                ------               ------
<S>                                                        <C>                   <C>                  <C>  
     Women's clothing...........................            27.4%                 27.5%                27.6%
     Men's clothing.............................            17.7                  17.5                 18.0
     Home.......................................            12.0                  11.8                 11.2
     Cosmetics..................................             9.8                   9.9                 10.0
     Children's clothing........................             7.4                   8.0                  8.1
     Accessories................................             7.9                   8.0                  8.4
     Junior's clothing..........................             5.5                   5.6                  6.0
     Lingerie...................................             5.3                   5.0                  4.7
     Shoes......................................             4.7                   4.4                  4.0
     Fine Jewelry...............................             1.7                   1.6                  1.4
     Beauty Salon...............................              .6                    .7                   .6
                                                           -----                 -----                -----
                                                                                                     
         Total..................................           100.0%                100.0%               100.0%
                                                          ========              ========             =======
</TABLE> 

         The Company's merchandising and marketing strategy is based on an
approach which balances fashion leadership, customer service, everyday value
prices on a limited number of key items and the selective use of promotions. The
Company emphasizes high-margin, high-turnover product lines, such as apparel and
accessories, in a balanced mix of moderate and better.

         The Company strives to be among the first in its markets to identify
fashion trends, to advertise and stock new merchandise and to carry a full
complement of sizes and colors of the items it sells. The Company carries a line
of highly recognized quality vendors such as Liz Claiborne, Calvin Klein, Tommy
Hilfiger, Ralph Lauren, Alfred Dunner, Levi's, Bandolino and Nine West.
Complementing that product is a commitment to private brand merchandise that
provides fashion and quality at value prices. The Company has developed private
brands including Andrea Viccaro, Susquehanna Trail Outfitters, Jenny Buchanan
and Susquehanna Blues. The combination of merchandise further differentiates the
Company from its competitors.

         The Company provides a variety of customer services including free gift
wrapping and special order capability. The Company also provides bridal
registries at selected stores.

         Through its "Certified Value" program, the Company maintains everyday
value prices on a limited number of key items such as turtlenecks, fleece,
t-shirts, shorts and denims within certain major product groups. This provides
the customer with the confidence that these items are already value priced and
will not be placed on sale during their normal selling cycles.

         The Company conducts its general advertising and promotion programs
through newspaper advertisements and circulars and, to a lesser extent, through
local television and radio. The Company maintains an in-house advertising group
that produces substantially all of its print advertising. In addition, the
Company advertises through direct mail, primarily to

                                       3
<PAGE>
 
holders of its Bon-Ton credit card. By using a database management system to
obtain information regarding past purchases of Bon-Ton credit card holders, the
Company is able to target previous purchasers of specific types of merchandise.

Store Facilities

         The Company's stores vary in size from approximately 35,000 to 160,000
total square feet. Most Bon-Ton stores are one of several anchor tenants in
shopping malls, with the balance of the Company's stores generally located in or
adjacent to strip shopping centers.

         The Company emphasizes strong visual presentations in key traffic areas
in its stores. Displays are changed on a frequent basis and are designed for the
market served. Each store has at least one associate responsible for visual
presentations in addition to the Company's central visual planning staff.

         The Company utilizes prototype store layouts based primarily on the
Company's estimate of the size of the potential market for a particular store.
Store layouts are customized based on the actual size and configuration of the
individual stores. Although Bon-Ton stores typically utilize a "race track"
configuration (an oval aisle encircling a central core), the Company plans the
aisle layouts to provide a more pleasing visual experience. The Company
generally maintains relatively shallow racking of merchandise from the main
aisle to the store walls to facilitate customer access. The Company attempts to
arrange its products to provide a logical flow from department to department and
continually monitors its product layouts in an attempt to make shopping easier
and to maximize sales per square foot.

Expansion

         The Company plans to maintain its growth by increasing sales in its
existing stores, by opening new stores and, in future years, by acquiring
suitable department store companies or their real estate assets. The Company's
market positioning strategy has been to locate its new stores or acquire
existing companies or their stores in middle and secondary markets generally
within or contiguous to its existing areas of operations.

         In August 1996, the Company opened its fourth store in the greater
Rochester, New York market, completing its positioning strategy in entering that
market.

         In January 1997, the Company closed stores in Frackville, PA,
Washington, PA, Johnstown, PA (Richland Mall) and Fairmont, WV. These four
stores were part of the 19 stores acquired from Hess's Department Stores, Inc.
in 1994, and were not acquired for long-term operation. In January 1997, the
Company also closed an unprofitable store in Cortland, NY which had been
acquired from C.E. Chappell & Sons, Inc. in 1994.

                                       4
<PAGE>
 
Purchasing and Distribution

         The Company purchased merchandise from over 1,300 domestic and foreign
manufacturers and suppliers during fiscal 1996. During that period, the top 25
vendors by dollar volume accounted for approximately 40% of net purchases. No
vendor accounted for more than 7% of the Company's purchases. The Company
believes that alternative sources of supply are available for each category of
merchandise it purchases. In addition, the Company's buying staff purchases
private label and other merchandise through Frederick Atkins, Inc. ("Atkins"), a
national association of major retailers that provides its members with group
purchasing opportunities. In fiscal 1996, the Company purchased approximately 7%
of its merchandise from Atkins.

         The Company has two primary distribution facilities: a 173,000 square
foot automated facility in York, Pennsylvania and a 396,000 square foot
automated facility in Allentown, Pennsylvania. In fiscal 1996, approximately 49%
of the Company's merchandise was processed in the York facility and 51% in
Allentown.

         Merchandise is generally shipped directly from vendors to the Company's
distribution centers, except that deliveries from vendors in the New York and
Los Angeles areas are generally routed through a consolidator. Deliveries are
made from the distribution center to each store typically twice a week in the
spring season and three times weekly during the fall. Merchandise is usually
shipped ready for immediate placement on the selling floor.


Management Information and Control Systems

         The Company has placed substantial emphasis on upgrading its management
information and control systems. Control of the Company's merchandising
activities is maintained by a set of on-line systems, including a point-of-sale
and sales reporting system, a purchase order management system, a receiving
system and a merchandise planning system. These closely linked systems track
merchandise from order through sale, comparing actual to planned results and
highlighting areas requiring management attention.

         The Company's enhancement of its management information and control
systems is an ongoing process. During fiscal 1996, the Company expanded the use
of vendor bar codes to eliminate ticketing and to facilitate cross docking of
merchandise, implemented a new on-line system to handle furniture and expanded
the bridal registry system to all 55 stores which carry home furnishings. It
also introduced radio frequency scanning at the Company's distribution centers
and bar code scanning at its control vendor return site. These technologies
greatly enhance the movement of merchandise through the distribution process.
During fiscal 1997, the Company plans to expand the utilization of scanning at
its stores.


                                       5
<PAGE>
 
Customer Credit

         Bon-Ton customers may pay for their purchases with The Bon-Ton
proprietary credit card, Visa, Mastercard, American Express, cash or check.

         During fiscal 1996, the Company issued 256,000 Bon-Ton credit cards for
newly opened accounts. The Company has made a significant investment in its
credit card program since it believes that The Bon-Ton credit card holders
generally constitute its most loyal and active customers; during fiscal 1996,
the average dollar amount for proprietary credit card purchases substantially
exceeded the average dollar amount for cash purchases. The Company believes that
its credit card is a particularly productive tool for customer segmentation and
target marketing. 

         The following table summarizes the percentage of total sales generated
by type of payment for fiscal 1996, 1995 and 1994:

<TABLE> 
<CAPTION> 

         Type of Payment                                                  Fiscal Year
         ---------------                                    ----------------------------------------
                                                             1996             1995             1994
                                                            ------           ------           ------
     <S>                                                    <C>              <C>              <C> 
     Bon-Ton credit card...............................       51%              55%              54%
     Visa, Mastercard, American Express ...............       20%              16%              13%
     Cash or check.....................................       29%              29%              33%
                                                            -----            -----            -----
          Total.........................................     100%             100%             100%
                                                            =====            =====            =====
</TABLE> 

         All phases of the credit card operation are handled by the Company
except statement mailing and the processing of customer mail payments, which is
performed pursuant to a retail lockbox agreement with a bank. Decisions whether
to issue a credit card to an applicant are made on the basis of a credit scoring
system. The Company believes that its bad debt expense (as a percentage of total
proprietary credit card sales) is consistent with the department store industry
average.

Competition

         The retail department store business is highly competitive. The Company
competes for customers and suitable store locations with national department
store chains such as JCPenney, The May Department Stores Company and Sears, as
well as with regional department stores such as Boscov's. The Company also
competes with catalogue retailers and specialty stores. Many of the stores that
compete with the Company's stores are owned by corporations that are
considerably larger than the Company and have substantially greater financial
and other resources. In addition to its current competitors, the Company faces
potential competition from other national chains that to date generally have not
entered the markets served by the Company. The Company's stores compete on the
basis of quality, depth and breadth of merchandise, prices for comparable
quality merchandise, customer service and store environment.


                                       6
<PAGE>
 
Associates

         As of April 4, 1997, the Company had approximately 3,500 full-time and
4,100 part-time associates. The Company also employs additional part-time clerks
and cashiers during peak periods. None of the Company's associates is
represented by a labor union. The Company believes that its relationship with
its associates is good.

Item 2.     Properties.

         The following table provides certain information regarding the
Company's properties as of April 10, 1997. The Company believes that the rents
at its leased locations are generally at or below market rates.

<TABLE> 
<CAPTION> 
                                                 Store Properties
                                                 ----------------
                                                                Approximate    Year Opened
                                                                Gross Square   or Acquired/
Market                        Location                          Feet           Owned or Leased
- ------                        --------                          ------------   ---------------
<S>                           <C>                               <C>            <C> 
PENNSYLVANIA

  Allentown                   South Mall                        111,000        1994/Leased
  Bethlehem                   Westgate Mall                     107,100        1994/Leased
  Bloomsburg                  Columbia Mall                      46,100        1988/Leased
  Butler                      Clearview Mall                     63,600        1982/Leased
  Carlisle                    Carlisle Plaza Mall                59,900        1977/Leased
  Chambersburg                Chambersburg Mall                  55,600        1985/Leased
  Doylestown                  Doylestown Shopping Center         35,100        1994/Leased
  Easton                      Palmer Park Mall                  120,200        1994/Leased
  Greensburg                  Westmoreland Mall                  99,900        1987/Owned/(1)/
  Hanover                     North Hanover Mall                 60,100        1971/Leased
  Harrisburg                  Camp Hill (Free Standing)         145,200        1987/Owned
                              Colonial Park Shopping Center     136,500        1987/Leased
  Indiana                     Indiana Mall                       60,400        1979/Leased
  Johnstown                   The Galleria                       80,900        1992/Leased
  Lancaster                   Park City Center                  144,800        1992/Leased
  Lebanon                     Lebanon Plaza Mall                 53,700        1994/Leased
  Lewistown                   Central Business District          46,700        1972/Owned
  Oil City/Franklin           Cranberry Mall                     45,200        1982/Leased
  Pottsville                  Schuylkill Mall                    61,100        1987/Leased
  Quakertown                  Richland Mall                      88,100        1994/Leased
  Reading                     Berkshire Mall                    159,400        1987/Leased
  Scranton                    Keyser Oak Plaza                   57,600        1980/Leased
  State College               Nittany Mall                       70,200        1994/Leased
  Stroudsburg                 Stroud Mall                        87,000        1994/Leased
  Sunbury                     Susquehanna Valley Mall            60,200        1978/Leased
  Trexlertown                 Trexler Mall                       54,000        1994/Leased
  Uniontown                   Uniontown Mall                     61,500        1976/Leased
  Warren                      Warren Mall                        50,000        1980/Leased
  Washington                  Franklin Mall                      78,100        1987/Leased
  Williamsport                Lycoming Mall                      60,100        1986/Leased
  Wilkes-Barre                Midway Shopping Center             66,000        1987/Leased
                              Wyoming Valley Mall               159,500        1987/Leased
  York                        York Galleria                     128,200        1989/Owned/(1)/
                              Queensgate Shopping Center         85,100        1962/Leased
                              West Manchester Mall               80,200        1981/Leased
</TABLE> 


                                       7
<PAGE>
 
<TABLE> 
<CAPTION> 
                                                                Approximate    Year Opened
                                                                Gross Square   or Acquired/
Market                        Location                          Feet           Owned or Leased
- ------                        --------                          ------------   ---------------
<S>                           <C>                               <C>            <C> 

NEW YORK

  Binghamton                  Oakdale Mall                       80,000        1981/Leased
  Buffalo                     Northtown Plaza                   100,800        1994/Leased
                              Walden Galleria                   150,000        1994/Leased
                              Eastern Hills Mall                151,200        1994/Leased
                              McKinley Mall                      97,200        1994/Leased
                              Sheridan/Delaware Plaza           124,100        1994/Leased
                              Southgate Plaza                   100,500        1994/Leased
  Elmira                      Arnot Mall                         74,800        1995/Leased
  Ithaca                      Pyramid Mall                       52,400        1991/Leased
  Lockport                    Lockport Mall                      82,000        1994/Leased
  Massena                     St. Lawrence Centre                51,000        1994/Leased
  Niagara Falls               Summit Park Mall                   88,100        1994/Leased
  Olean                       Olean Mall                         73,000        1994/Leased
  Rochester                   The Mall at                                      
                                Greece Ridge Center             144,600        1996/Owned
                              The Marketplace Mall              100,000        1995/Owned/(1)/
                              Irondequoit Mall                  102,600        1995/Owned
                              Eastview Mall                     118,900        1995/Owned
  Saratoga Springs            Wilton Mall                        71,700        1993/Leased
  Syracuse                    Carousel Center                    80,000        1994/Leased
                              Camillus Mall                      64,700        1994/Leased
                              Great Northern Mall                98,400        1994/Leased
                              Shoppingtown Mall                  70,100        1994/Leased
  Watertown                   Salmon Run Mall                    50,200        1992/Leased

MARYLAND

  Cumberland                  Country Club Mall                  60,900        1979/Leased
  Frederick                   Frederick Towne Mall               77,900/(2)/   1972/Leased
  Hagerstown                  Valley Mall                       100,000        1974/Leased
                                                           
WEST VIRGINIA

  Martinsburg                 Martinsburg Mall                   65,800        1994/Leased

NEW JERSEY

  Phillipsburg                Phillipsburg Mall                  65,000        1994/Leased

GEORGIA

  Rome                        River Bend Mall                    42,700        1994/Leased

</TABLE> 

                                       8
<PAGE>
 
<TABLE> 
<CAPTION> 

                                         Other Properties
                                                                Approximate    Year Opened
                                                                Gross Square   or Acquired/
Market                        Location                          Feet           Owned or Leased
- ------                        --------                          ------------   ---------------
<S>                           <C>                               <C>            <C> 

PENNSYLVANIA

  Allentown                   Central Business District/(3)/    850,700        1994/Owned
                              Distribution Center               326,000        1994/Leased
  Lancaster                   Central Business District/(4)/    246,200        1992/Owned
  Harrisburg                  Warehouse                         124,200        1987/Owned
  York                        Corporate Offices                  83,000        1983/Leased
                              Corporate Office Annex/Credit                    
                                 Service Center                  58,600        1988/Leased
                              Corporate Services Facility        48,000        1993/Leased
                              Distribution Center/                             
                                 Data Center                    143,700        1988/Owned/(1)/
  Johnstown                   Richland Mall/(5)/                 81,100        1994/Leased

NEW YORK

  Buffalo                     Distribution Center/(6)/          177,000        1994/Leased

MARYLAND

  Hunt Valley                 Credit Service Center               2,603        1996/Leased
</TABLE> 

Footnotes:
- ---------
/(1)/ Ownership of building is subject to an underlying long-term ground lease.
/(2)/ Includes leases for two separate premises in the same mall: a 71,900 sq.
      ft. main store and a 6,000 sq. ft. home store annex.
/(3)/ Store closed in January 1996. The Company is attempting to dispose of this
      property.
/(4)/ Store closed in March 1995. The Company is attempting to dispose of this
      property.
/(5)/ Store closed in January 1997. The Company is trying to negotiate an early
      termination of the lease or assign or sublet the premises.
/(6)/ This facility's distribution operation has been consolidated into other
      Bon-Ton facilities. The Company has sublet a substantial part of these
      premises and is attempting to sublet the balance.


Item 3.     Legal Proceedings.

         The Company is not party to any material pending litigation.




Item 4.     Submission of Matters to a Vote of Security Holders.

         None.

                                       9
<PAGE>
 
    Item A.  Executive Officers of the Company.

          Certain information with respect to the executive officers of the
    Company is provided below:

<TABLE> 
<CAPTION> 
                 NAME                          AGE                     POSITION
- ---------------------------------------       -----      -------------------------------------
<S>                                           <C>        <C> 
Heywood L. Wilansky ...................        49        President, Chief Executive Officer
                                                         and Director

M. Thomas ("Tim") Grumbacher ..........        57        Chairman of the Board and Director


Michael L. Gleim ......................        54        Vice Chairman, Chief Operating
                                                         Officer and Director

James H. Baireuther ...................        50        Senior Vice President and Chief
                                                         Financial Officer
                                                         
Bernard H. Breuers ....................        55        Senior Vice President, General
                                                         Merchandise Manager

Thomas B. Daniels .....................        53        Senior Vice President, Stores


H. Stephen Evans ......................        47        Senior Vice President, Real Estate,
                                                         Legal and Governmental Affairs

Theodore C. Johnson, Jr. ..............        63        Senior Vice President, Human
                                                         Resources

Leroy J. Karlin .......................        65        Senior Vice President, Information
                                                         Systems

Cheryl Jan Ladnier ....................        48        Senior Vice President, Marketing and
                                                         Corporate Communication

Douglas Lamm ..........................        50        Senior Vice President, General
                                                         Merchandise Manager

Paul Lindblom .........................        42        Senior Vice President, General
                                                         Merchandise Manager

Ryan J. Sattler .......................        52        Senior Vice President, Operations


Stephen M. Sloane .....................        50        Senior Vice President, General
                                                         Merchandise Manager
</TABLE> 

                                       10
<PAGE>
 
     Mr. Wilansky joined the Company in August 1995 as President, Chief
Executive Officer and a director. Prior to joining the Company, Mr. Wilansky was
employed by The May Department Stores Company for more than 19 years. From 1992
to August 1995, he was President and Chief Executive Officer of the Foley's
division of May, and from 1991 to 1992, he was President and Chief Executive
Officer of the Filene's division. Prior to that, he was with the Hecht's and
Lord & Taylor divisions of May.

     Mr. Grumbacher joined the Company in 1961 and has been Chairman of the
Board since August 1991. From 1989 to 1991, Mr. Grumbacher served as Vice
Chairman, from 1977 to 1989, he was President and from 1985 to 1995 he was Chief
Executive Officer of the Company.

     Mr. Gleim joined the Company in 1989 as Executive Vice President and Chief
Administrative Officer. He became Senior Executive Vice President and a director
in 1991, and Vice Chairman and Chief Operating Officer in December 1995. Prior
to joining the Company, Mr. Gleim was employed by Federated Department Stores,
Inc. for more than 25 years. He was Senior Vice President of Administration and
Chief Financial Officer of the Lazarus division of Federated from 1988 to 1989,
President of the Block's division of Federated from 1987 to 1988 and Senior Vice
President of Administration of the Lazarus division from 1986 to 1988.

     Mr. Baireuther joined the Company as Senior Vice President and Chief
Financial Officer in June 1996. Prior to joining the Company, Mr. Baireuther was
Senior Vice President and Chief Financial Officer at DAC Vision, a manufacturer
of optical supplies, from 1994 to 1996. Prior to joining DAC, he was Executive
Vice President and Chief Financial Officer for Eye Care Centers of America, a
subsidiary of Sears, Roebuck and Co. from 1989 to 1994. From 1969 to 1989, Mr.
Baireuther held a variety of positions with Sears including Director of Mergers
and Acquisitions, Manager of Corporate Financial Analysis and Controller.

     Mr. Breuers joined the Company as Senior Vice President, General
Merchandise Manager in April 1996. Mr. Breuers was previously at Marshall's from
1991 to 1996, where he held the position of Senior Vice President-General
Merchandise Manager. Prior to that, he was associated with Women's Specialty
Retailing, a subsidiary of U.S. Shoe Company, from 1987 to 1991, and with the
Hecht's division of The May Department Stores Company from 1972 to 1987.

     Mr. Daniels joined the Company in June 1994 as Senior Vice President,
Stores. Mr. Daniels was previously employed by the Kaufmann's division of The
May Department Stores Company from 1993 until June 1994 as Regional Vice
President of Stores supervising all Cleveland-based stores. Prior to the merger
of May Company's Kaufmann's and Cleveland Divisions, he served as Senior Vice
President and Director of Stores for May Company-Cleveland from 1988 to 1993.
Mr. Daniels' association with The May Department Stores Company began in 1974.

     Mr. Evans joined the Company as Senior Vice President, Real Estate in 1991
and was named Senior Vice President, Real Estate, Legal and Governmental Affairs
in 1993. Mr. Evans was previously employed by J.C. Penney Company, Inc. from
1978 to 1991 where he served most recently as a Senior Regional Real Estate
Representative from 1986 to 1991.

     Mr. Johnson has been Senior Vice President, Human Resources of the Company
since 1988. Mr. Johnson was previously associated with the Higbee Company, a
department store company based in Cleveland, Ohio, where he served most recently
as Senior Vice President-Human Resources for more than five years.

                                       11
<PAGE>
 
     Mr. Karlin joined the Company as Senior Vice President, Information
Services in 1989. Mr. Karlin was previously associated with Federated Department
Stores, Inc., where he served as Divisional Vice President at the Southeast
Region Data Center in Atlanta, Georgia from 1987 to 1989 and as Director of Data
Processing at Foley's Department Store in Houston, Texas from 1979 to 1987.

     Ms. Ladnier joined the Company as Senior Vice President, Sales Promotion
and Marketing in December 1993, and was named Senior Vice President, Marketing
and Corporate Communications in 1996. From January 1993 until October 1993, Ms.
Ladnier served as Corporate Vice President, Public Relations at Neiman-Marcus in
Dallas, Texas. Prior to that she was associated with The May Department Stores
Company for 14 years where she served as Senior Vice President, Sales Promotion
and Marketing for three divisions, most recently the May D and F division in
Denver, Colorado.

     Mr. Lamm joined the Company as Senior Vice President, General Merchandise
Manager in October 1995. Prior to joining the Company, Mr. Lamm owned a chain of
women's large size apparel specialty stores from 1988 to 1995, and from 1984 to
1988 was Senior Vice President and General Merchandise Manager at Venture
Stores, Inc. in St. Louis.

     Mr. Lindblom joined the Company as Senior Vice President, General
Merchandise Manager in 1992. Mr. Lindblom was previously employed by The May
Department Stores Company from 1988 to 1992 where he served as Senior Vice
President, General Merchandise Manager in its G. Fox division in Hartford,
Connecticut. Prior to that, Mr. Lindblom was associated with Macy's Department
Stores from 1980 to 1988 where he most recently served as Divisional Merchandise
Manager in Atlanta, Georgia.

     Mr. Sattler joined the Company as Vice President, Distribution and
Operations in 1986 and was promoted to Senior Vice President, Operations in
1990. Mr. Sattler previously served as Vice President-Director of Gimbels
Midwest Department Stores in Milwaukee, Wisconsin from 1983 to 1986.

     Mr. Sloane joined the Company as Senior Vice President, General Merchandise
Manager in February 1997. From December 1995 until February 1997, Mr. Sloane was
Vice President-General Merchandise Manager at Dick's Clothing & Sporting Goods,
Pittsburgh, Pennsylvania, and from July 1995 until December 1995 he was Vice
President-General Merchandise Manager at McRae's Department Stores, Jackson,
Mississippi. Prior to that, Mr. Sloane was associated with The May Department
Stores Company for over 17 years, having most recently served as Vice President-
Merchandising at Foley's in Houston, Texas.

                                    PART II

Item 5.  Market for the Registrant's Common Equity
         and Related Stockholder Matters.

     The Company's Common Stock is traded on the Nasdaq National Market (symbol:
BONT). There is no established public trading market for the Company's Class A
Common Stock. The Class A Common Stock is convertible on a share for share basis
into Common Stock. The following table sets forth for the periods indicated the
high and low sales prices per share of the Common Stock as furnished by Nasdaq:

                                       12
<PAGE>
 
<TABLE> 
<CAPTION> 

                                             Fiscal 1996                 
                                   -------------------------------   
                                       High               Low
                                     --------           --------
             <S>                     <C>                <C>                   
             1st Quarter              $8.250             $4.688
             2nd Quarter               6.875              5.000
             3rd Quarter               6.750              5.125
             4th Quarter               7.375              4.875

<CAPTION>                                              
                                             Fiscal 1995                 
                                   -------------------------------   
                                       High               Low
                                     --------           --------
             <S>                     <C>                 <C> 
             1st Quarter             $12.250             $9.750
             2nd Quarter              11.250              6.750
             3rd Quarter               8.688              6.000
             4th Quarter               6.750              4.500
</TABLE> 

     On April 4, 1997, there were 289 shareholders of record of the Company's
Common Stock and 5 shareholders of record of the Company's Class A Common Stock.

     No dividends have been paid on the Common Stock since the beginning of
fiscal 1992. The Company's Board of Directors intends to reinvest earnings in
the Company's business to support its operations and expansion. The Board of
Directors has no present intention to pay cash dividends in the foreseeable
future, and will determine whether to declare cash dividends in the future in
light of the Company's earnings, financial condition and capital requirements.
In addition, the Company has certain credit agreements that limit the payment of
dividends.


Item 6.  Selected Financial Data.

     The following selected financial data, except pro forma amounts, have been
derived from the Company's consolidated financial statements which have been
audited by Arthur Andersen LLP, independent auditors. The information set forth
below should be read in conjunction with "Management's Discussion and Analysis
of Financial Condition and Results of Operations" and the consolidated financial
statements of the Company and notes thereto. See Items 7 and 8.

                                       13
<PAGE>
 
<TABLE> 
<CAPTION> 
                                                                          (Dollars in thousands except per share data)
                                                                                           FISCAL YEAR
                                                           -----------------------------------------------------------------------
                                                                 1996             1995          1994          1993          1992
                                                               --------         --------      --------      --------      -------- 
<S>                                                            <C>              <C>           <C>           <C>           <C>
Statement of Operations Data:
Net sales .....................................                $626,482         $607,357      $494,908      $336,733      $333,764
Other income, net .............................                   2,430            2,266         2,581         2,597         2,266
                                                                -------          -------       -------       -------       -------
                                                                628,912          609,623       497,489       339,330       336,030
                                                                -------          -------       -------       -------       -------
Costs and expenses:
    Costs of merchandise sold .................                 395,563          387,947       299,914       206,542       206,915
    Selling, general and administrative .......                 197,315          204,867       162,442       108,647       107,448
    Depreciation and amortization .............                  12,758           11,895         8,465         6,593         5,478
    Unusual (income) expense ..................                  (3,171)           5,471            --            --            --
    Restructuring charges .....................                      --            5,690            --            --            --
                                                                -------          -------       -------       -------       -------

       Income (loss) from operations ..........                  26,447           (6,247)       26,668        17,548        16,189
    Interest expense, net .....................                  14,687            8,722         5,475         4,042         5,506
                                                                -------          -------       -------       -------       -------
    Income (loss) before income taxes .........                  11,760          (14,969)       21,193        13,506        10,683
    Income tax provision (benefit) ............                   4,949           (5,766)        7,563         4,727         3,632
                                                                -------          -------       -------       -------       -------
    Income (loss) before cumulative effect of a change
     in accounting principle ..................                   6,811           (9,203)       13,630         8,779         7,051
    Cumulative effect of changing to the liability
     method of accounting for income taxes (1).                      --               --            --         1,500            --
                                                                -------          -------       -------       -------       -------

    Net income (loss) .........................                 $ 6,811          $(9,203)     $ 13,630      $ 10,279      $  7,051
                                                                =======          =======       =======       =======       =======
Per Share Amounts:
    Earnings per Common Share
    Income (loss) before cumulative effect of a change
      in accounting principle .................                 $  0.61          $ (0.83)     $   1.23      $   0.80      $   0.64
    Cumulative effect of changing to the liability
      method of accounting for income taxes (1)                      --               --            --          0.14            --
                                                                -------          -------       -------       -------       -------
    Net income (loss) per share ...............                 $  0.61          $ (0.83)     $   1.23      $   0.94      $   0.64
                                                                =======          =======       =======       =======       =======

Weighted average shares outstanding (2) .......              11,134,000       11,044,000    11,051,000    10,983,000    11,015,000

<CAPTION> 
                                                                                          Year ended
                                                           ----------------------------------------------------------------------
                                                           February 1,      February 3,   January 28,   January 29,   January 30,
                                                               1997             1996          1995          1994          1993
                                                           -----------      -----------   -----------   -----------   -----------
<S>                                                        <C>              <C>           <C>           <C>           <C>      
Balance Sheet Data:
Working capital................................              $102,853         $ 90,758       $ 62,539      $ 70,688      $ 81,605
Total assets...................................               341,252          331,173        270,228       190,431       196,354
Long-term debt and capital leases..............               128,098          127,893         60,521        34,741        53,099
Shareholders' equity...........................              $111,485         $104,174       $112,447      $ 98,551      $ 88,011
</TABLE> 

(1)   The Company adopted SFAS No. 109, "Accounting for Income Taxes", at the
      beginning of fiscal 1993.
(2)   When the effect is dilutive, weighted average shares outstanding include
      common stock equivalents, which represent stock options and restricted
      stock grants, and is computed using the treasury stock method.

                                       14
<PAGE>
 
Item 7.  Management's Discussion and Analysis of Financial Condition
         and Results of Operations.

   Item 7 is hereby incorporated by reference to the material under
"Management's Discussion and Analysis of Financial Condition and Results of
Operations" on pages 18 through 22 of the Company's Annual Report to
Shareholders for the fiscal year ended February 1, 1997, attached hereto as
exhibit 13.1.


Item 8.  Consolidated Financial Statements and Supplementary Data.

   Item 8 is hereby incorporated by reference to the Report of Independent
Public Accountants, Consolidated Financial Statements and Notes thereto on pages
23 through 39 of the Company's Annual Report to Shareholders for the fiscal year
ended February 1, 1997, attached hereto as exhibit 13.2.

Item 9.  Changes in and Disagreements with Accountants on Accounting
         and Financial Disclosure.

       None.


                                   PART III

Item 10.  Directors and Executive Officers of the Registrant.

       The information regarding executive officers called for by Item 401 of
Regulation S-K is included in Part I as Item A, in accordance with General
Instruction G(3) to Form 10-K. The remainder of the information called for by
this Item will be contained in the Company's definitive Proxy Statement with
respect to the Company's Annual Meeting of Shareholders to be held in 1997, to
be filed with the Securities and Exchange Commission within 120 days following
the end of the Company's fiscal year, and is hereby incorporated by reference
thereto.


Item 11.  Executive Compensation.

       The information called for by this Item will be contained in the
Company's definitive Proxy Statement with respect to the Company's Annual
Meeting of Shareholders to be held in 1997, to be filed with the Securities and
Exchange Commission within 120 days following the end of the Company's fiscal
year, and is hereby incorporated by reference thereto (other than the
information called for by Item 402(i), (k) and (l) of Regulation S-K, which is
not incorporated herein by reference).

                                       15
<PAGE>
 
     Item 12. Security Ownership of Certain Beneficial Owners
              and Management.

         The information called for by this Item will be contained in the
     Company's definitive Proxy Statement with respect to the Company's Annual
     Meeting of Shareholders to be held in 1997, to be filed with the Securities
     and Exchange Commission within 120 days following the end of the Company's
     fiscal year, and is hereby incorporated by reference thereto.


     Item 13. Certain Relationships and Related Transactions.

         The information called for by this Item will be contained in the
     Company's definitive Proxy Statement with respect to the Company's Annual
     Meeting of Shareholders to be held in 1997, to be filed with the Securities
     and Exchange Commission within 120 days following the end of the Company's
     fiscal year, and is hereby incorporated by reference thereto.



                                    PART IV

     Item 14. Exhibits, Consolidated Financial Statement Schedules,
              and Reports on Form 8-K.

     (a) 1.      Consolidated Financial Statements -- See Item 8 above.

         2.      Consolidated Financial Statement Schedules -- See the Index 
                 to Consolidated Financial Statement Schedules on page F-1.

         3.      Exhibits:

            3.1  The Company's Articles of Incorporation (incorporated by
                 reference to Exhibit 3.1 to the Company's Report on Form 8-B,
                 File 0-19517).

            3.2  The Company's Bylaws (incorporated by reference to Exhibit 3.2
                 to the Company's Report on Form 8-B, File 0-19517).

           10.1  Shareholder's Agreement by and among the Company and the
                 shareholders named therein (incorporated by reference to
                 Exhibit 10.3 to Amendment No. 2 to the Company's Registration
                 Statement on Form S-1, File 33-42142).

          *10.2  (a)   Employment Agreement between the Company and Heywood L.
                       Wilansky (incorporated by reference to Exhibit 10.3 to
                       the Company's Report on Form 8-B, File 0-19517).

          *10.2  (b)   Amending Agreement between the Company and Heywood L.
                       Wilansky.

          *10.3  Employment Agreement between the Company and Michael L. Gleim
                 (incorporated by reference to Exhibit 10.4 to the Company's
                 Report on Form 8-B, File 0-19517).

                                      16 



<PAGE>
 



           *10.4  Form of severance agreement between the Company and its
                  executive officers (incorporated by reference to Exhibit 10.14
                  to the Company's Report on Form 8-B, File 0-19517).

           *10.5  Amended and Restated 1991 Stock Option and Restricted Stock
                  Plan (incorporated by reference to Exhibit 10.5 to the
                  Company's Report on Form 8-B, File 0-19517).

            10.6  Ground Leases for distribution center located in York,
                  Pennsylvania, by and between The Bon-Ton Department Stores,
                  Inc. and M. Thomas Grumbacher, as amended (incorporated by
                  reference to Exhibit 10.12 to the Company's Registration
                  Statement on Form S-1, File 33-42142).

            10.7  Ground Lease for York Galleria, York, Pennsylvania by and
                  between The Bon-Ton Department Stores, Inc. and MBM Land
                  Associates (incorporated by reference to Exhibit 10.14 to the
                  Company's Registration Statement on Form S-1, File 33-42142).

            10.8  (a)   Sublease of Butler, Pennsylvania store by and between
                        The Bon-Ton Department Stores, Inc. and M. Thomas
                        Grumbacher (incorporated by reference to Exhibit 10.15
                        to the Company's Registration Statement on Form S-1,
                        File 33-42142).

                  (b)   First Amendment to Butler, Pennsylvania sublease
                        (incorporated by reference to Exhibit 10.21 to Amendment
                        No. 1 to the Company's Registration Statement on Form 
                        S-1, File 33-42142).

                  (c)   Corporate Guarantee with respect to Butler, Pennsylvania
                        lease (incorporated by reference to Exhibit 10.24 to
                        Amendment No. 1 to the Company's Registration Statement
                        on Form S-1, File 33-42142).

            10.9  (a)   Sublease of Oil City, Pennsylvania store by and between
                        The Bon-Ton Department Stores, Inc. and M. Thomas
                        Grumbacher (incorporated by reference to Exhibit 10.16
                        to the Company's Registration Statement on Form S-1,
                        File 33-42142).

                  (b)   First Amendment to Oil City, Pennsylvania sublease
                        (incorporated by reference to Exhibit 10.22 to Amendment
                        No. 1 to the Company's Registration Statement on Form 
                        S-1, File 33-42142).

                  (c)   Corporate Guarantee with respect to Oil City,
                        Pennsylvania lease (incorporated by reference to Exhibit
                        10.26 to Amendment No. 1 to the Company's Registration
                        Statement on Form S-1, File 33-42142).

           *10.10       The Company's Profit Sharing/Retirement Savings Plan,
                        amended and restated as of July 1, 1994 (incorporated by
                        reference to Exhibit 10.24 to the Company's Annual
                        Report on Form 10-K for the fiscal year ended 
                        January 28, 1995).



                                      17
<PAGE>

 
            10.11       Receivables Purchase Agreement dated as of January 27,
                        1995 among The Bon-Ton Receivables Corp., Falcon Asset
                        Securitization Corporation, The First National Bank of
                        Chicago, and the other financial institutions party
                        hereto (incorporated by reference to Exhibit 10.26 to
                        the Company's Annual Report on Form 10-K for the fiscal
                        year ended January 28, 1995).

            10.12       Tax Indemnification Agreement (incorporated by reference
                        to Exhibit 10.17 to Amendment No. 2 to the Company's
                        Registration Statement on Form S-1, File 33-42142).

           *10.13       Management Incentive Plan and Addendum to Management 
                        Incentive Plan.

           *10.14       The Bon-Ton Stores, Inc. Long-Term Incentive Plan For 
                        Principals.


            13.1        Pages 18 through 22 of the Company's Annual Report to
                        Shareholders for the fiscal year ended February 1, 1997.

            13.2        Pages 23 through 39 of the Company's Annual Report to
                        Shareholders for the fiscal year ended February 1, 1997.

            21.         Subsidiaries of the Registrant.


            23.         Consent of Arthur Andersen LLP.

            27.         Financial Data Schedules.

      (b)        Reports on Form 8-K filed during the fourth quarter.

                           None.

      ______________________________________________
      *  Constitutes a management contract or compensatory plan or arrangement.

                                      18
<PAGE>
 
                                  SIGNATURES

         Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

                                               THE BON-TON STORES, INC.


Dated:      April 28, 1997                By:  /s/ Heywood L. Wilansky
                                             ----------------------------
                                               Heywood L. Wilansky
                                               President and
                                               Chief Executive Officer

         Pursuant to the requirements of the Securities Exchange Act of 1934,
this report has been signed below by the following persons on behalf of the
registrant in the capacities and on the dates indicated.

<TABLE> 
<CAPTION>

Signature                             Capacity                         Date
- ---------                             --------                         ----
<S>                                   <C>                              <C>   
/s/ Heywood L. Wilansky               Chief Executive                  April 28, 1997
- -------------------------------       Officer and Director        
Heywood L. Wilansky                   (principal executive officer)
                                                                   

/s/ M. Thomas Grumbacher              Director                         April 28, 1997
- -------------------------------
M. Thomas Grumbacher


/s/ Samuel J. Gerson                  Director                         April 28, 1997
- -------------------------------                                 
Samuel J. Gerson



/s/ Michael L. Gleim                  Vice Chairman, Chief             April 28, 1997
- -------------------------------       Operating Officer
Michael L. Gleim                      and Director     
                                                       


/s/ Roger S. Hillas                   Director                         April 28, 1997
- -------------------------------                                 
Roger S. Hillas


/s/ Lawrence J. Ring                  Director                         April 28, 1997
- -------------------------------
Lawrence J. Ring
</TABLE> 

                                      19
<PAGE>
 
<TABLE> 

<S>                                   <C>                              <C> 
/s/ Leon D. Starr                     Director                         April 28, 1997
- -------------------------------
Leon D. Starr


/s/ Leon F. Winbigler                 Director                         April 28, 1997
- -------------------------------
Leon F. Winbigler


/s/ James H. Baireuther               Senior Vice President and        April 28, 1997
- -------------------------------       Chief Financial Officer
James H. Baireuther                   (principal financial and 
                                      accounting officer)
</TABLE> 

                                      20
<PAGE>
 
              INDEX TO CONSOLIDATED FINANCIAL STATEMENT SCHEDULE



SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS.........................F-2






                                      F-1
<PAGE>

                Schedule II: VALUATION AND QUALIFYING ACCOUNTS

                   THE BON-TON STORES, INC. AND SUBSIDIARIES


<TABLE> 
<CAPTION> 
COLUMN A                            COLUMN B          COLUMN C            COLUMN D            COLUMN E            COLUMN F
- --------                            --------          --------            --------            --------            --------
                               
                                   Balance at        Charged to                                                   Balance at
                                   Beginning           Costs               Other                                    End of
Classification                      of Period        & Expenses           Increase            Deductions            Period  
- --------------                    ------------      ------------        ------------         ------------        ------------
<S>                               <C>             <C>                  <C>                  <C>                  <C>       
Year ended January 28, 1995:   
Allowance for doubtful         
   accounts.....................   $ 1,134,000    $ 1,916,000 /(1)/    $ 2,361,000 /(5)/    $(3,117,000) /(2)/    $ 2,294,000
                               
Reserve for store closing.......   $   263,000    $ 2,132,000 /(3)/    $ 5,025,000 /(6)/    $  (287,000) /(4)/    $ 7,133,000
                               
                               
Year ended February 3, 1996:   
Allowance for doubtful         
   accounts.....................   $ 2,294,000    $ 4,043,000 /(1)/    $   604,000 /(7)/    $(3,828,000) /(2)/    $ 3,113,000
                               
Reserve for store closing.......   $ 7,133,000    $ 5,000,000 /(8)/    $       ---          $(2,563,000) /(4)/    $ 9,570,000
                               
                               
Year ended February 1, 1997:   
Allowance for doubtful         
   accounts.....................   $ 3,113,000    $ 5,018,000 /(1)/    $       ---          $(5,362,000) /(2)/    $ 2,769,000
                               
Reserve for store closing.......   $ 9,570,000    $       ---          $       ---          $(2,586,000) /(4)/    $ 6,984,000
</TABLE> 




- -------------------
NOTES:
 (1) Provision for loss on credit sales.
 (2) Uncollectible accounts, written off, net of recoveries.
 (3) Provision for expenses and the write off of assets associated with the
     store closings.
 (4) Cash payments for store closing expenses, net of monies received from asset
     liquidation.
 (5) Represents the allowance for losses on accounts receivable recorded in
     purchase accounting.
 (6) Represents reserves recorded in purchase accounting for the costs
     associated with closing certain acquired stores.
 (7) Represents reserves associated with the purchase of the Hess's Department
     Store's Inc. accounts receivable.
 (8) Represents reserves relating to stores that the Company has committed to
     close due to poor performance.
 
             REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS ON SCHEDULE

To the Shareholders of
The Bon-Ton Stores, Inc.:

We have audited in accordance with generally accepted auditing standards, the 
consolidated financial statements included in The Bon-Ton Stores, Inc.'s annual 
report to shareholders, incorporated by reference in this Form 10-K, and have 
issued our report thereon dated March 5, 1997 (except with respect to the matter
discussed in Note 17 to the consolidated financial statements, as to which the 
date is April 10, 1997). Our audits were made for the purpose of forming an 
opinion on these statements taken as a whole. The schedule listed in Item 
14(a)(2) is the responsibility of the Company's management and is presented for 
purposes of complying with the Securities and Exchange Commission's rules and is
not part of the basic financial statements. This schedule has been subjected to 
the auditing procedures applied in the audits of the basic financial statements 
and, in our opinion, fairly states in all material respects the financial data 
required to be set forth therein in relation to the basic financial statements 
taken as a whole.


                                                        /s/ Arthur Andersen LLP
Philadelphia, PA
March 5, 1997

                                      F-2
<PAGE>

                                 EXHIBIT INDEX

Exhibit            Description
- -------            -----------

10.2(b)  Amending Agreement between the Company and Heywood L. Wilansky

10.13    Management Incentive Plan and Addendum to Management Incentive Plan


10.14    The Bon-Ton Stores, Inc. Long-Term Incentive Plan For Principals


13.1     Pages 18 through 22 of the Company's Annual Report to Shareholders
         for the year ended February 1, 1997


13.2     Pages 23 through 39 of the Company's Annual Report to Shareholders
         for the fiscal year ended February 1, 1997


21.      Subsidiaries of the Registrant


23.      Consent of Arthur Andersen LLP


27.      Financial Data Schedules

<PAGE>
 
                                                                 EXHIBIT 10.2(b)

                              AMENDING AGREEMENT

     This agreement made March 10, 1997 between The Bon-Ton Stores, Inc. 
("Company") and Heywood Wilansky ("Executive").

     WHEREAS, Company and Executive entered an employment agreement dated August
18, 1995 (the "Employment Agreement"); and

     WHEREAS, pursuant to the provisions of the Employment Agreement, Company 
made a $750,000 loan to Executive and Executive issued a note to Company to 
evidence such loan (the "Note"); and 

     WHEREAS, Company and Executive have agreed to modify the Note as 
hereinafter provided.

     NOW THEREFORE, in consideration of $10 each paid to the other, Company and 
Executive agree as follows:

     The Note is hereby amended to provide that the $375,000 payment due
thereunder on April 30, 1997 shall be due and payable on December 30, 1997
provided, however, that if Executive remains employed by Company pursuant to the
terms of the Employment Agreement through December 30, 1997, or if Executive is
terminated by Company without Cause (as defined in the Employment Agreement) or
does not voluntarily terminate his employment other than due to a Change in
Control (as defined in the Employment Agreement) prior to December 30, 1997,
then the $375,000 principal of the Note due on December 30, 1997 will be deemed
forgiven.

     In Witness whereof, the parties hereto have duly executed this Amending 
Agreement as of the date first above written.

                                   THE BON-TON STORES, INC.

                                   
                                   By /s/ M. Thomas Grumbacher
                                   -------------------------------
                                   M. Thomas Grumbacher
                                   Chairman

                                   /s/ Heywood Wilansky
                                   -------------------------------
                                         Heywood Wilansky  


<PAGE>
 
                                                                   EXHIBIT 10.13


- --------------------------------------------------------------------------------

                         MANAGEMENT INCENTIVE PROGRAM


                                  THE BON.TON

                             FOR FISCAL YEAR 1995

- --------------------------------------------------------------------------------

<TABLE> 
<CAPTION> 
CONTENTS:                                                           PAGE
- ---------                                                           ----
<S>                                                                 <C> 
I.   Plan Description (with Examples)                                 1

II.  Goal Setting                                                     6

III. Incentive Payouts                                                6

IV.  Individual Worksheet                                             7

V.   General Rules                                                    9

     Appendix A: Goal Weights

     Appendix B: Plan Participants (limited distribution)

     Appendix C: Weighting Criteria (limited distribution)
</TABLE> 

                                                     EFFECTIVE: January 29, 1995
<PAGE>
 
                                                                          Page 1


I.   PLAN DESCRIPTION

A.   Objectives of the Plan
     ----------------------

     1.   To attract, reward and retain key executives for their individual and
          combined contribution to the achievement of specific goals and
          objectives.

     2.   To emphasize the importance of high standards of individual 
          performance.

     3.   To reinforce teamwork to achieve the overall corporate financial 
          goals.

     4.   To reward the "flexibility factor" which is required in an environment
          of continuing change and growth.


B.   Eligibility
     -----------

     1.   As determined by the Executive Committee.

     2.   See Appendix A


<PAGE>
 
                                                                          Page 2


C.   Basic Principles
     ----------------

     1.   The "target" bonus for each participant is expressed as a percent of
          base salary. Any additional compensation for benefits, perks, bonuses,
          travel, etc. is excluded.

          Example: 10% of $50,000 = $5,000.

     2.   The actual "earned" bonus may range from 0 to 1.5 (150%) of the target
          bonus.

          Example: 1.5 x $5,000 = $7,500.

     3.   Earned bonuses are based on:

          (a)  Company performance, defined by "earnings before interest and 
               taxes", or EBIT.

          (b)  Individual performance, based on the written goals and objectives
               for the current fiscal year.

          (c)  The executive's bonus opportunities are weighted by position.

               Example:  60% based on company performance (EBIT)
                         40% based on individual performance (goals and 
                         objectives).
               
     4.   Company performance and individual performance are evaluated
          separately and earned payouts (bonuses) are made accordingly. Bonus
          payments may be rounded to a $50 increment.

     5.   The participant must be rated "GOOD" or better to receive any bonus, 
          individual or company.

     6.   This incentive plan does not replace, reduce or change the basic
          compensation plans now in place. Salaries and merit increases based on
          a position and individual performance remain in effect and are
          unchanged from the compensation programs that apply to all other
          managers.

     7.   Bonus payments remain at the discretion of the Chief Executive
          Officer. No bonuses (company or individual) may be paid if the company
          fails to achieve "minimum results" established by the Executive
          Committee or in the event of unusual circumstances that would make it
          impractical to make bonus payments.
<PAGE>
 
                                                                          Page 3

D.   Measurement of Performance
     --------------------------

     1.   The levels of performance required to earn various percentages of the 
          target bonus (i.e. 40%, 50%, 75%, 100%, 125% or 150%) are established
          at the beginning of each fiscal year during the goal setting process.
          Performance below the 40% level earns no ($0) bonus.

     2.   Company Performance

          a)   Based on financial plan for EBIT, as "booked" by March 1 of each 
               fiscal year.

          b)   The performance level will be evaluated each fiscal year and may 
               be changed from year to year.

          c)   Payouts to be 40%, 50%, 75%, 100%, 125% or 150%, depending on the
               company's EBIT performance.

               Example:

<TABLE> 
<CAPTION> 
               Performance Level           Company            Percent
               (% to EBIT Plan)         Perf. Rating          Payout 
               -----------------        ------------          ------ 
               <S>                  <C>                       <C>    
                      90                 LOW GOOD               40%  
                                                                     
                      100                GOOD (Plan)            50%   
                                                           
                      105           High,GOOD/Low VERY GOOD     75%

                      110                VERY GOOD             100%

                      115              High VERY GOOD          125%

                      120                EXCELLENT             150%
</TABLE> 
<PAGE>
 
                                                                          Page 4

3.   Individual Performance

     a)   Based on the approved financial goals and personal objectives for the
          participant, as "booked" or provided as the financial plan by March 1
          for the Spring season and by September 1 for the Fall season of each
          fiscal year.

     b)   Payouts to be 40%, 50%, 75%, 100%, 125%, or 150%, depending on the
          overall (combined) performance evaluation of the participant's goals
          and objectives (excludes "Skills and Responsibilities" appraisal).

          Example:

<TABLE> 
<CAPTION> 
             Performance Level                 Individual               Percent 
          (Goals and Objectives)              Perf. Rating              Payout
          ----------------------              ------------              -------
          <S>                        <C>                                <C> 
               3.1 to 3.5                       LOW GOOD                  40%   
                                                                    
               3.5 to 3.8            Solid or High GOOD (Plan; 3.5)       50% 
                                                                    
               3.8 to 4.1                     Low VERY GOOD               75%
                                                                    
               4.1 to 4.4                       VERY GOOD                100%
                                                                    
               4.4 to 4.7                    High VERY GOOD              125%
                                                                    
               4.7 to 5.0                       EXCELLENT                150%
</TABLE> 

     c)   The Performance rating scale is as follows:

<TABLE> 
<CAPTION> 
          UNSAT     FAIR      GOOD      V.GOOD         EXCELLENT
          -----     ----      ----      ------         ---------
          <S>       <C>       <C>       <C>            <C> 
          0-39      40-55     56-75     76-90          91-100
</TABLE> 

     d)   Evaluation of goals and objectives - Example:

<TABLE> 
<CAPTION> 
          1)   Goal      Goal X       Performance =         Total Weighted
               Number    Weight         Rating                  Points
               ------    ------       ---------             -------------
               <S>       <C>          <C>                   <C> 
                 1        10%             4.5                     0.45
                 2        15%             4.0                     0.60
                 3        15%             3.0                     0.45
                 4        15%             4.0                     0.60
                 5         5%             3.0                     0.15
                          ---                                     ----
               TOTAL      60%                                     2.25
</TABLE> 

          2)   Overall Performance Level
          
               a)   Total weighted individual performance = 2.25
               b)   Divided by goal weight (60%) = 3.75
               c)   3.75 = Overall performance level of Solid/High GOOD, 
                    eligible for a payout of 50%.
<PAGE>
 
                                                                          Page 5

E.   Bonus Calculation - Example:
     -----------------          

     1.   Individual Data

          Salary                             $50,000
                                   
          Target = 10% of Salary             $ 5,000

          Weightings:

          60% on Company Performance         $ 3,000

          40% on Individual Performance      $ 2,000
                                             -------

          TOTAL                              $ 5,000

     2.   Assumptions

          a)   Company EBIT performance level exceeds Plan by 5% (105%); 75% 
               bonus payout.

          b)   Individual goals and objectives rated 3.75 (Solid High GOOD); 50%
               bonus payout.

     3.   Bonus Calculations

          a)   Company Performance:          75%    x   $3,000 = $2,250
               Individual Performance:       50%    x   $2,000 = $1,000
                                                                 ------

                    TOTAL Bonus:                                 $3,250 or
                                                                 6.5% of salary

     4.   Merit Increase

          a)   Assume overall rating points = 75, High GOOD
          b)   Using "normal" merit increase guidelines, assume an increase to 
               the base salary of $2,000 (4.0%). Increase guidelines vary each 
               year.
          c)   New base salary:  $50,000 + $2,000 = $52,000.

<PAGE>
 
                                                                          Page 6

II.  GOAL SETTING

A.   Company Goal
     ------------

     The company goal is based on "earnings before interest and taxes" or EBIT. 
     The Executive Committee approves the EBIT plan for each fiscal year.

B.   Individual Goals and Objectives
     -------------------------------

     1.   Individual goals and objectives are those established through the MBO 
          (management by objectives) process. These goals are written on the 
          company's goal-setting form and are kept on file in Human Resources.

     2.   Generally, all the goals and objectives and their individual
          weightings used for the performance appraisal process are used for the
          management incentive plan.

     3.   The performance rating for each goal and objective is the same for the
          performance appraisal and the management incentive plan.

III. INCENTIVE PAYOUTS

A.   Payouts will be in cash. All applicable taxes will be withheld.

     NOTE:  For the current year and future payouts, the company reserves the 
            option to provide payouts through the use of alternative 
            arrangements to cash, e.g. stock options (restricted and/or 
            incentive), stock grants (restricted and/or incentive), deferred 
            compensation, etc.

B.   Payouts will usually be distributed in April or May following the end of 
     the fiscal year.

C.   All payouts are reviewed and approved by the Executive Committee.

D.   Eligible managers may defer a portion or all of their bonus into the 
     Deferred Compensation plan, as elected the prior year in accordance to the 
     Deferred Compensation Plan.
<PAGE>
 
                                                                          Page 7

                                    EXAMPLE
              INDIVIDUAL WORKSHEET FOR MANAGEMENT INCENTIVE PLAN

                               FISCAL YEAR: 1995


     Participant's Name: ________________________      Location: _______________

                  Title: ________________________    Employee #: _______________

                   SS #: ________________________

     Salary:       $50,000         Target Bonus as a % of Salary:     15%
                   -------                                            ---

     Target Bonus (Salary x Target Bonus %): $7,500
                                             ------
     
     INCENTIVE CRITERIA
     ------------------

     Company Performance:     25%           $1,875
                              ---           ------
     Individual Performance:  75%           $5,625
                              ---           ------

     BONUS OPPORTUNITY
     -----------------

<TABLE> 
<CAPTION> 
==========================================================================================================
LEVEL OF PAYOUT  (LESS THAN) GOOD        LOW       GOOD                               HIGH     EXCELLENT
                               0%       GOOD      (PLAN)     LOW V.GOOD    V.GOOD    V.GOOD
                                         40%        50%         75%         100%      125%       150%  
- ---------------------------------------------------------------------------------------------------------- 
<S>              <C>                    <C>       <C>        <C>           <C>       <C>       <C>   
Company Performance:           $0       $750       $938        $1,406      $1,875    $2,344     $2,813 

% to EBIT Plan:                         90%        100%        105%        110%      115%       120%
- ---------------------------------------------------------------------------------------------------------- 
Individual Performance:        $0       $2,250     $2,813      $4,219      $5,625    $7,031     $8,438

Rating:                                 3.1-3.5    3.5-3.8     3.8-4.1     4.1-4.4   4.4-4.7    4.7-5.0
==========================================================================================================
</TABLE> 

<PAGE>
 
                                                                          Page 8

INCENTIVE AWARDS EARNED

A.   OVERALL PERFORMANCE RATING:__________________

B.   SUMMARY OF INDIVIDUAL'S PERFORMANCE

     GOAL      PERFORMANCE   GOAL        TOTAL WEIGHTED
     NUMBER    RATING  X     WEIGHT(%)   = POINTS
     ------    ------        ---------     ------

     1         ______  X     _______     = ______

     2         ______  X     _______     = ______

     3         ______  X     _______     = ______

     4         ______  X     _______     = ______

     5         ______  X     _______     = ______

     6         ______  X     _______     = ______

     7         ______  X     _______     = ______

     8         ______  X     _______     = ______

  TOTALS                     _______ %     ______ PERFORMANCE LEVEL

C.   INCENTIVE AWARDS - Refer to the attached guidelines for the current year.

     1.  Company Performance

         % to EBIT Plan: _____            PERCENT OF PAYOUT: ____% BONUS: $____
     2.  Individual Performance

         Overall Performance Level: _____ PERCENT OF PAYOUT: ____% BONUS: $____

     3.  TOTAL BONUS                                               $___________

D.   APPROVALS

     Supervisor:                    _____________________________ DATE: _______

     CEO, COO, CAO:                 _____________________________ DATE: _______

     Sr. VP, Human Resourses:       _____________________________ DATE: _______

E.   EXECUTIVE SIGNATURE:           _____________________________ DATE: _______
<PAGE>

                                                                          Page 9

V.   GENERAL RULES

A.   New Hires and Promotions
     ------------------------

     1.   New hires and participants promoted into eligible positions during the
          first quarter of the current fiscal year will participate for the full
          year.

     2.   Participants who are newly eligible during the second quarter of the
          current fiscal year are eligible to participate on a pro-rated basis.
          The pro-ration is based on the number of fiscal months the participant
          is eligible; the month the participant is first eligible counts as a
          full month as long as the participant worked the last two (2) full
          weeks of the month.

     3.   Participants who are newly eligible during the third or fourth
          quarters of the fiscal year must wait until the following year to
          participate.
          

B.   Transfers
     ---------

     1.   a)   Participants who change positions (thus, the goals and objectives
               change) during the fiscal year are eligible for an award equal to
               the sum of the prorated portions of the bonuses they would have
               earned in each position.

          b)   The portion of the bonus is based on the number of months and
               performance relative to the goals and the salary in each
               position, and the target bonus percentage applicable to each
               position.

     2.   If the transferee is in either position for less than one full
          quarter, the award is based solely on the job performed for the
          majority of the year, subject to the approval of the participant's
          former supervisor (and other required approvals).

     3.   The portion of the bonus for the new position is based on the number
          of full months in the new position. The portion of the bonus for the
          previous position is based on the number of months in the previous
          position, including the month in which the transfer is effective.

     4.   When a participant transfers, the participant's supervisor must
          prepare a written evaluation (form provided by Human Resources) of the
          former goals and objectives within 30 days of the transfer. This
          evaluation is then sent to the Sr. Vice President, Human Resources and
          filed until the year-end performance appraisals are written.
<PAGE>
 
                                                                         Page 10


C.   Resignations/ Terminations/ Demotions
     ------------------------------------- 

     A participant must be actively employed in an eligible position on the last
     day of the fiscal year and must be actively employed with the company at 
     the time of the bonus payment to be eligible for a payout.

D.   Retirement
     ---------- 

     1.   Participants who retire in the first or second fiscal quarters will
          not share in the program for the year in which they retire.

     2.   Participants who retire in the third or fourth fiscal quarters will be
          eligible to share proportionately based on the number of months in 
          position. The month in which the participant retires counts as a full 
          month.

E.   Death/ Disability
     -----------------

     1.   In the case of death or disability, with the consent of the Executive 
          Committee, an award may be granted based on performance to date and 
          pro-rated for the portion of the fiscal year that elapsed prior to 
          the death or commencement of the disability.

     2.   Disability is defined in accordance to the provisions of the company's
          Long-Term Disability Plan.

F.   Approvals  
     ---------

     1.   All individual goals and objectives, to be established between the 
          participant and his or her supervisor, must be approved at the 
          beginning of the year by the next level of management.

     2.   All payouts of incentive awards must be approved by the Executive 
          Committee and all decisions are final.

     3.   The Executive Committee administers this management incentive plan.

G.   Changes and Exceptions
     ---------------------- 

     1.   Changes and exceptions to these general rules, the plan description 
          and any other administrative guidelines related to this plan must be 
          approved by the Chief Executive Officer.

     2.   The Chief Executive Officer has the right to terminate or modify the 
          plan, any awards made under the plan or any performance criteria at 
          any time.
<PAGE>
 
     ADDENDUM TO THE MANAGEMENT INCENTIVE PLAN - RESTRICTED STOCK PAYOUTS

DEFINITIONS:

Award - The issuance by The Bon-Ton of a bonus payout to a Manager (i) who has 
met certain performance criteria, or (ii) which may be discretionary.

Committee - The Compensation Committee of the Board of Directors of The Bon-Ton
or any other committee which the Board may designate, provided that the
Committee shall be composed of two or more "non-employee directors" (as such 
term is defined in Rule 16b-3 under the Securities Act).

Compensation Committee - The Compensation and Stock Option Committee of the 
Board of Directors of The Bon-Ton.

Executive Committee - The Executive Committee of the Board of Directors of The 
Bon-Ton.

MIP - The Management Incentive Plan of The Bon-Ton as amended by this Addendum.

Manager - an employee of The Bon-Ton entitled to participate in the MIP pursuant
to the terms and provisions of the MIP.

Manager's Election - The election by a Manager which indicates the portion of an
Award to be made in the form of Restricted Stock.

Restricted Stock - Shares of Common Stock of The Bon-Ton available to Managers 
through the MIP.

Securities Act - the Securities Exchange Act of 1934, as amended.


The Bon-Ton - The Bon-Ton Stores, Inc. and its subsidiaries. 

RESTRICTED STOCK PAYOUT ELECTIONS

1.   ADMINISTRATION:
     --------------

     The MIP shall be administered by the Committee. The Committee may designate
     an Administrator, who may be an employee of The Bon-Ton or a non-employee,
     to perform the day-to-day administration of the MIP. The interpretation and
     construction by the Committee of any provision of the MIP or of any Award 
     hereunder shall be final, binding and conclusive.

2.   ELIGIBILITY:
     -----------

     All managers may elect Awards in Restricted Stock subject to the approval 
     of the Committee in its sole discretion.

3.   RESTRICTED STOCK POOLS:     
     ----------------------   

     A pool of Restricted Stock shall be established by the Committee for each 
     Manager based on the shares elected by each Manager's Election. The 
     Committee has established for all Awards of Restricted Stock to the 
     original participants described in Section 4 a Base Price of $6.375 per 
     share.
<PAGE>

4.   MANAGER'S ELECTION: 
     ------------------

     a.   Each Manager shall determine what portion of such Manager's annual
          bonus for services performed during 1996 and thereafter shall be paid
          in cash or in Restricted Stock, provided that such Restricted Stock
          portion shall not exceed 50% of such Manager's target bonus for 1996
          calculated on the basis of the Manager's base salary as of 8/4/96
          multiplied by three (3). The election shall be made by the execution
          of such forms as may be determined by the Administrator. The election
          establishes the maximum pool of Restricted Stock which may be Awarded
          to the Manager, contingent on the Manager's continuing eligibility in
          the MIP.

     b.   The Manager's Election may be for 100% Restricted Stock, 100% cash, or
          any whole number combination of the two which equals 100%. The number
          of shares of Restricted Stock in the Manager's pool must be a whole
          number of shares, determined as follows: the percentage elected shall
          be multiplied by the target bonus, the result shall be divided by the
          price per share, then rounded down to the next whole number, and then
          multiplied by three.

          Example:
          Salary:   $100,000            Target Bonus: 20%   ($20,000)
          Payout Basis: 50% of target   Restricted Stock Election:  75%

          Restricted Stock in the pool, assuming a share price of $6.25:

               $20,000 x 50% payout = $10,000 x 75% stock election = $7,500
               $ 7,500 / $6.25 per share = 1,200 shares   
               1,200 shares x 3 years = 3,600 shares in the manager's pool

     c.   The election shall apply to at least the three Awards (even if not
          awarded under the MIP) made subsequent to the election unless the pool
          of Restricted Stock elected by the Manager is exhausted prior to full
          payment of all Awards.


     d.   The election made by the Manager is irrevocable. The original election
          must be completed by October 31, 1996.

     e.   New participants

          1.   In the event a Manager becomes eligible to participate in the MIP
               after October 31, 1996 (a "New Participant"), the New Participant
               shall be entitled to make a Manager's Election to be effective
               through the 1998 plan year provided such election is made within
               thirty (30) days after the Manager first becomes eligible to
               participate.
          
          2.   The number of shares included in the New Participant's Restricted
               Stock pool shall be based on the Manager's annualized target
               bonus for the then current fiscal year and the Base Price for
               such shares shall be the average closing market price of the
               Common Stock during the 90 calendar days immediately preceding
               the date the Manager became a New Participant.

                                       2
<PAGE>
 
          3.   Any Awards of Restricted Stock shall be otherwise made in 
               accordance with the terms of the MIP.

     f.   In the events Manager's Elections are authorized to be effective
          following the expiration of the 1998 plan year, the Manager must
          exhaust all Restricted Stock in the original pool before the new
          election may be utilized

5.   BONUS AWARDS:
     ------------

     a.   The decision to make any Awards, the amount of the Awards and the
          timing of Awards are at the sole discretion of the Compensation
          Committee and the Executive Committee of The Bon-Ton. All Awards to
          Officers who are considered insiders under Section 16b of the
          Securities Act must be approved by the Committee or the Board of
          Directors or the shareholders of The Bon-Ton.

     b.   Each year in which an Award is granted, the Manager shall receive the
          proportion of Restricted Stock or cash elected, provided that the
          maximum number of Restricted Shares granted in any year shall be one-
          third (1/3) of the Manager's original Restricted Stock pool. All other
          earned bonus for that year shall be paid in cash (minimum cash payout
          = $50).

          Example:
          Award:    $12,000             Restricted Stock Election:    75%
          Restricted Stock Value:  $12,000 x 75% = $9,000
          
          $9,000 / $6.25 Base Price = 1,440 Shares
          Shares in Pool = 3,600        One-third shares = 1,200
          Since the shares payable (1,440) exceed the maximum payable
          (1,200), only the maximum shares (1,200) are Awarded.

          Stock Award = 1,200 shares of Restricted Stock; value = $7,500
          Cash payout equals the remainder: $12,000 - $7,500 = $4,500.

     c.   Awards which fall short of the target bonus shall be paid by reducing
          both the number of shares of stock granted and the cash component,
          each on a pro-rata basis.

     d.   If at the conclusion of the third bonus payout to the Manager there
          are shares of Restricted Stock remaining in the Manager's pool, these
          shares shall be distributed in lieu of cash in any subsequent Award to
          the Manager. The maximum of one-third of the initial Restricted Stock
          pool awarded in any year shall be waived for any such subsequent
          distribution to the Manager.

     e.   The Manager will receive all remaining Restricted Stock in the
          Manager's Restricted Stock pool after the end of ten (10) plan years,
          regardless of whether or not the Restricted Stock was Awarded to the
          Manager.

                                       3










    
<PAGE>
 
6.   VESTING:
     -------

     a.   All Restricted Stock Awards are immediately fully vested in the 
          Manager.

     b.   Restricted Stock not Awarded shall fully vest in the Manager upon the
          lapse of ten (10) plan years from the date the initial pool for each
          Manager is established, provided the committee may accelerate the
          vesting of this Restricted Stock.

     c.   All Restricted Stock shall be valued at the Base Price [as provided in
          Section 3 or 4(e) (2)]to determine the number of shares of Restricted
          Stock in an Award.

     d.   Acceleration of Vesting in the Event of the Manager's Death,
          Disability or Retirement - in the event of the death, disability
          (within the meaning of The Bon-Ton's Long-Term Disability Plan) or
          retirement of a Manager, the provisions of the MIP will prevail. The
          Committee may, after considering any recommendation of the Executive
          Committee with respect to the performance of such Manager and of The
          Bon-Ton for the portion of the then current fiscal year prior to such
          death, disability or retirement, accelerate vesting with respect to a
          pro rata portion of the Restricted Stock which would have become
          vested had the Manager worked the entire year. Any balance thereafter
          remaining in the Manager's pool shall be forfeited.

     e.   Acceleration of Vesting of Restricted Stock Shares in the Event of a
          Change of Control - After February 1, 1997, in the event of, or upon
          the date set by the Committee to be an accelerated vesting date in
          anticipation of a Change of Control (as defined in the Company's
          Stock Option and Restricted Stock Plan), the Committee may, after
          considering any recommendation of the Executive Committee with respect
          to the performance of such Manager and of The Bon-Ton for the portion
          of the then current fiscal year prior to such actual or anticipated
          Change of Control, accelerate vesting with respect to a pro rata
          portion of the Restricted Stock which would have become vested had the
          Manager worked the entire year. Any balance thereafter remaining in
          the Manager's pool shall be forfeited.

7.   FORFEITURES:
     -----------

     All nonvested Restricted Stock shall be forfeited by the Manager upon the
     last day of the Manager's employment with The Bon-Ton except as provided
     under Sections 6(d) and 6(e). All nonvested Restricted Stock shall be
     forfeited by the Manager upon the date the Manager is no longer eligible to
     participate in the MIP. Restricted Stock which is forfeited may be
     cancelled by The Bon-Ton.

8.   TRANSFER OF RESTRICTED SHARES:
     -----------------------------

     No Restricted Stock under the MIP may be transferred, pledged or encumbered
     until such time as such shares become vested.

                                       4
<PAGE>
 
9.   AMENDMENT OF THE MIP:
     --------------------

     The Committee or the non-employee members of the Board of Directors of the
     Company may amend the MIP from time to time in such manner as deemed
     advisable. No amendment shall adversely affect any Restricted Stock in a
     Manager's pool without the consent of the Manager. The shareholders of The
     Bon-Ton Common Stock must approve the adoption of this addendum prior to
     the making of any Restricted Stock Awards.

10.  NO CONTINUED EMPLOYMENT:
     -----------------------

     Any Restricted Stock Award pursuant to the MIP shall not be constructed to
     imply or to constitute evidence of any agreement, express or implied, on
     the part of The Bon-Ton to retain the Manager in the employ of The Bon-Ton,
     and such Manager shall remain subject to discharge to the same extent as if
     this Plan has not been adopted.

11.  WITHHOLDING OF TAXES:
     --------------------

     a.   As required by law, The Bon-Ton will include the value of Restricted
          Stock Awards as income and withhold appropriate taxes. The fair market
          value of the Restricted Stock at the date of the Award will be used
          unless an otherwise applicable value is stated by law.

     b.   Whenever shares of Restricted Stock vest or, if sooner, whenever an
          Award recipient must include the Restricted Stock in income for
          federal income purposes, The Bon-Ton shall have the right to (a)
          require the recipient to remit or otherwise make available to The Bon-
          Ton an amount sufficient to satisfy all federal, state and/or local
          witholding tax requirements prior to the delivery or transfer of any
          certificate or certificates for such Restricted Stock, or (b) take
          whatever action it deems necessary to protect interests with
          respect to tax liabilities, including, without limitation, redeeming a
          portion of any Restricted Stock otherwise deliverable pursuant to this
          plan with a then fair market value equal to such tax liabilities. The
          Bon-Ton's obligation to make any delivery or transfer of Restricted
          Stock shall be conditioned on the Award recipient's compliance with
          any witholding requirement to the Company's satisfaction.

     c.   The Committee shall have the authority to establish rules with respect
          to The Bon-Ton's obligations in connection with the witholding
          requirements described above so as to insure compliance with Rule 16b-
          3(e) of the Securities Act. The Committee must approve the utilization
          of Restricted Stock for tax witholding for all Officers covered by
          Section 16b of the Securities Act.

12.  PLAN DOCUMENTS:
     --------------

     Any interpretation of the MIP, including this Addendum, are at the
     discretion of the Committee and are final and binding on all parties. This
     addendum is in effect and governs the Award of Restricted Stock pursuant to
     the MIP until the later of the end of The Bon-Ton's 1998 fiscal year or
     until a Manager's individual pool of Restricted Stock is Awarded.

                                       5

<PAGE>

13.  OTHER RIGHTS:
     ------------

     During the period from the date Restricted Stock is segregated into a
     Manager's pool until the date Restricted Stock is vested in the Manager,
     the Manager will be entitled with respect to the Restricted Stock in the
     Manager's pool to all voting rights of a holder of Common Stock of The Bon-
     Ton.

14.  STOCK CERTIFICATES:
     ------------------

     The stock certificate(s) evidencing Restricted Stock in each Manager's
     pool shall be restricted in the name of the Manager and shall bear a legend
     referring to the terms, conditions and restrictions applicable to such
     shares. The Committee shall direct The Bon-Ton to either retain physical
     possession or custody of or place into escrow the certificate(s) evidencing
     the Restricted Stock until such time as such shares are vested.

                                       6

<PAGE>
 
                                                                   EXHIBIT 10.14

================================================================================

                           THE BON-TON STORES, INC.


                   Long-Term Incentive Plan For Principals 


                             ADMINISTRATIVE GUIDE


                                 MARCH 1, 1996

================================================================================
<PAGE>
 
                           THE BON-TON STORES, INC.

                          LONG-TERM INCENTIVE PROGRAM

- --------------------------------------------------------------------------------

<TABLE> 
<CAPTION> 
                    SECTION                                              PAGE
- ---------------------------------------------                         ----------
<S>                                                                   <C> 
1.   Introduction                                                     1

2.   Objectives                                                       2

3.   Overview                                                         3

4.   Stock Options                                                    4

5.   Performance Awards                                               5

6.   Grant Size Determination and Potential Award Value               7

7.   Termination Provisions                                           9

8.   Change-in-Control Provisions                                     10

9.   Administration                                                   11

10.  Illustrations                                                    12
</TABLE> 

Appendix

     Plan and Agreements

<PAGE>
 
================================================================================
                                1. INTRODUCTION
================================================================================


The Bon-Ton's compensation program for the principals of the Company has four 
components:

1.   BASE SALARY, which provides a competitive rate of fixed pay reflecting the
     market value of the executive's expertise, function, and contribution to
     the Company.


2.   ANNUAL BONUS, which provides a reward for achieving key one-year operating 
     and financial objectives related to the growth and profitability of the 
     Company.


3.   DEFERRED COMPENSATION, which allows principals to elect to defer part of
     base salary and bonus to accumulate capital to supplement the Company's
     retirement program and/or to support intermediate financial needs. This
     program provides flexibility to accommodate personal financial
     considerations, which can vary by individual and for the same individual
     over time, based on age and other factors.

4.   LONG-TERM INCENTIVE, which provides a reward for achieving key long-term
     financial objectives related to increases in shareholder value. Like the
     deferred compensation plan, this plan is intended to allow principals to
     accumulate capital to supplement the Company's retirement program and/or to
     support intermediate financial needs, with flexibility to accommodate
     various personal financial considerations.

The purpose of this guide is to describe the fourth component of the pay 
package: Long-Term Incentive Plan for Principals. The guide outlines the plan's 
objectives, incentive vehicles, links to Company performance, mechanics, and 
illustrations of how it works. Any questions may be directed to the Chief 
Financial Officer.

                                      -1-

<PAGE>
 
================================================================================
                                 2. OBJECTIVES
================================================================================


The long-term incentive component of the principals' pay program is intended to 
work in tandem with the other three components of the pay program to achieve the
following objectives:

 .    To provide a competitive component of executive income linked to the
     increase in the Company's shareholder value.

 .    To focus and reward executives for stock price appreciation.

 .    To focus and reward executives for achieving long-term performance 
     objectives.

 .    To provide executives with a capital accumulation opportunity that is
     consistent with their individual attitudes toward risk and the stock market
     and their personal considerations regarding their investment portfolios.

                                      -2-
<PAGE>
 
================================================================================
                                  3. OVERVIEW
================================================================================

The Long-Term Incentive Plan comprises two vehicles: stock options and 
performance awards. Both stock options and performance awards are granted 
annually.

The stock option grants are similar to those that have been made historically.
They are explained in Section 4 of this guide. The performance award component
offers three incentive vehicles from which participants chose one each year:
performance units, performance shares, and performance stock options (in
addition to the stock option component). The performance awards vest at the end
of a three-year performance cycle to the extent a specified performance goal is
achieved. Performance awards are described in detail in Section 5.

As explained in detail in Section 6, the size of the grants is determined as 
follows:

 .    Target present value of the long-term opportunity is established for each 
     principal based on target compensation mix and competitive practice.

 .    Target present value is divided in two portions, one for stock options and
     one for performance awards.

 .    For stock options: target present value for the stock option component is
     divided by the present value of one option to determine the number of
     stock options. For performance awards: target present value for the
     performance award component is divided by the present value of the award
     vehicle selected.

                                      -3-

<PAGE>
 
===============================================================================
                               4. STOCK OPTIONS
===============================================================================

Stock options granted under the Long-Term Incentive Plan will operate according
to the terms and conditions set forth in the Amended and Restated 1991 Stock 
Option and Restricted Stock Plan (contained in the Appendix of this guide).  
Each grant of stock options will be evidenced by an Option Document, which sets 
forth the terms and conditions of each grant.

Incentive Stock Options (ISOs) will be granted to the extent possible under 
prevailing tax laws, unless otherwise decided by the Compensation Committee.  
The remainder of the stock option grants will be nonqualified stock options.

The term of the stock options, which will be specified in the Option Document, 
will generally be ten years.  The options will have a vesting schedule in the 
Option Document which prescribes when and under what conditions the options
become exercisable. Generally, the options will become exercisable in four equal
annual installments beginning one year after the date of grant, though this
vesting schedule may vary from grant to grant. The options remain exercisable
until the end of their term, or earlier in the case of termination of employment
(as explained in Section 8). They may become exercisable earlier in the event of
a change of control (as explained in Section 9).

The exercise price of the options is the Fair Market Value of the shares at the 
time the option is granted, which is deemed to be the last reported sale price 
on the grant date.

                                      -4-
<PAGE>
 
===============================================================================
                             5. PERFORMANCE AWARDS
===============================================================================

Each year performance awards are granted with a new three-year performance 
cycle.

At the outset of each performance cycle, the participant selects one of three 
awards which will be granted for that three-year cycle.  The award selected may 
be the same as or different than the award selected for other performance 
cycles.

The three award vehicles are as follows:

1.   Performance Units

     A performance unit is a unit whose value equals the price of a share of The
     Bon-Ton Stock on the date of grant that is granted to the participant at
     the beginning of the performance cycle and earned at the end of the
     performance cycle if the performance goals set for the cycle are met. The
     value of the Unit remains fixed throughout the performance cycle. At the
     end of the cycle, the value of the Units that are earned is paid to the
     participant in cash. If the Units are not earned, there is no payout.

2.   Performance Shares

     A performance share is a share of The Bon-Ton Stock that is granted to the
     participant at the beginning of the performance cycle and earned at the end
     of the cycle if the performance goals set for the cycle are met. The value
     of the Share fluctuates throughout the performance cycle with the price of
     The Bon-Ton Stock. The Shares have a forfeiture restriction until the end
     of the cycle. If the Shares are earned, the restriction lapses; if the
     Shares are not earned, the shares are forfeited.

3.   Performance Stock Options

     A performance stock option is a nonqualified stock option to buy a share of
     The Bon-Ton stock at the price on the date of grant that is granted to
     the participant at the beginning of the performance cycle and earned at the
     end of the performance cycle if the performance goals set for the cycle are
     met. The value of the options is zero when granted and fluctuates
     throughout the performance cycle with the appreciation in the share price.
     The options have a forfeiture restriction until the end of the performance
     cycle. If they are earned, the restriction lapses; if they are not earned,
     they are forfeited.

                                      -5-




<PAGE>
 
All awards are earned at the end of the three-year performance cycle if the 
performance goal(s) set for the cycle are achieved.  If the goal(s) are met or 
exceeded, 100% of the awards are earned.  If the goal(s) are not achieved, all 
awards are forfeited.  However, if the goal(s) are not achieved, the 
Compensation Committee has the authority to extend the performance cycle by one 
or two years, at the end of which time actual performance over the extended 
cycle will be measured against the original goals set for the cycle.   If the 
goals are met or exceeded over the extended performance cycle, 50% of the awards
are earned and 50% are forfeited. If the goals are not achieved, all awards are
forfeited.

A new three-year performance cycle begins each year.  Performance measures and 
goals are established at the beginning of each cycle.  One or more performance 
measures may be used for a cycle.  The performance goals may be expressed as an 
absolute dollar or percentage amount or as a percentile ranking against as 
defined peer group.  For a particular performance cycle, both the performance 
measures and goals set for each measure may be the same or different than the 
measures and goals set for other performance cycles.  The performance measures 
will be indicators of long-term shareholder value, such as Return on 
Shareholder Equity (ROE), Economic Value Added (EVA), or Total Shareholder 
Return (stock price appreciation plus dividends).
 
                                      -6-
<PAGE>
 
================================================================================
             6. GRANT SIZE DETERMINATION AND POTENTIAL AWARD VALUE
================================================================================


A specified percent is applied to the participant's base salary to determine the
target present value of the long-term incentive opportunity.  The percentage to 
be applied may or may not be the same for each participant and may or may not be
the same each year.  Generally, though, the percent will be the same for all 
participants and will be the same year to year (around 25%).

The target present value of long-term incentive opportunity for each participant
is divided between stock options and performance awards. The balance between the
two may or may not be the same for each participant and may or may not be the
same each year. Generally, the split will be half stock options, half
performance awards for all participants each year.

To determine the number of options in the stock option grant, the portion of the
present value of the long-term incentive opportunity assigned to stock options
is divided by the present value of one stock option.

The present value of one stock option is calculated as follows:

     Share price on the grant date (i.e., exercise price) projected
     three years based on the assumed compound annual growth rate for
     the cycle minus the share price on the grant date equals the gain
     in one stock option at the end of three years. The gain is
     discounted back three years based on the assumed interest rate
     for the cycle to determine the present value of the stock option.

To determine the size of the performance award grant, the portion of the present
value of the long-term incentive opportunity assigned to performance awards is 
divided by the present value of the performance award selected by the 
participant.

The present value of one performance unit is determined as follows:

     Share price on grant date, which is the amount that will be paid out at the
     end of the three-year performance cycle, is discounted back three years
     based on the assumed interest rate for the cycle to determine the present
     value of one Unit.

                                      -7- 
<PAGE>
 
The present value of one performance share is determined as follows:

     Share price on grant date projected three years based on the assumed
     compound annual growth rate for the cycle is the value of one Share at the
     end of the three-year cycle. The value is discounted back three years based
     on the assumed interest rate for the cycle to determine the present value
     of one Share.

The present value of one performance stock option is determined as described 
above for stock options.

The grants determined for the three award vehicles will all have the same 
present value on the grant date.  Performance shares have the highest present
value per share, so there will be fewer of them in the grant than either units
or options. Performance stock options have the lowest present value per option,
so there will be more of them in the grant than either shares or units.

The actual value at the end of the performance cycle is fixed for the Units but 
is variable (dependent on share price) for the Shares and Options.  The least 
leveraged/lowest risk award vehicle is the performance unit, since the value is 
fixed on the date of grant. The most leveraged/highest risk award vehicle is the
performance stock options since the Option could be underwater, i.e., with no
value, when it is earned (though the participant could hold it seven years until
the end of the option term). The middle award vehicle is the performance share
whose value when earned could be higher or lower than its initial value when
granted (and the participant could hold it indefinitely).

                                      -8-
<PAGE>
 
================================================================================
                           7. TERMINATION PROVISIONS
================================================================================


A participant who leaves the Company for any reason other than death,
disability, or normal retirement as agreed between the participant and the
Company forfeits all unvested stock options and unearned performance awards. The
participant has ninety days from the termination date to exercise vested stock
options.

If a participant dies or becomes disabled, all unvested options vest and 
unearned performance awards are paid out.  The participant or beneficiary may 
exercise the options within one year of the date of death/disability.

In the event of a normal retirement as agreed between the participant and the 
Company, the participant may hold unvested stock options until they vest and 
then has one year from the date of vesting to exercise them.  The retiree may 
exercise options that are vested on the retirement date within one year of 
retirement.  Performance awards are partially earned and paid out on the 
retirement date to the extent the Compensation Committee deems the performance 
goals have been met and the portion of the performance cycle that has elapsed.

Notwithstanding these general guidelines, the Committee designated by the Board 
of Directors to administer the plan may extend the period following termination 
during which an option may be exercised but not beyond the end of the option 
term.
                                              
                                      -9-
<PAGE>
 
================================================================================
                        8. CHANGE-IN-CONTROL PROVISIONS
================================================================================

In the event of Change of Control as defined in the Amended and Restated 1991 
Stock Option and Restricted Stock Plan, all unvested stock options vest 
immediately. Unearned performance awards are earned based on the price of the 
stock in the sale of the Company and as if the performance cycle had ended and 
all performance goals had been met.

                                     -10-
<PAGE>
 
================================================================================
                               9. ADMINISTRATION
================================================================================


The Plan will be administered by the Committee of the Board of Directors 
designated to administer the Amended and Restated 1991 Stock Option and 
Restricted Stock Plan.  The Committee will have the authority to approve the 
participants, grants, vesting, performance measures and goals, and other 
administrative matters.

The Chief Executive Officer will recommend to the Committee who should 
participate, the size of incentive opportunities, and the balance between stock 
options and performance awards.  The Chief Financial Officer will provide input 
regarding the performance measures and goals as well as assumptions required to
calculate the present value of stock options and performance awards, to ensure 
that the Plan is consistent with the Company's long-term financial plans and 
budgets.

The Committee will approve the earn-out of all performance awards based on their
assessment of the Company's performance against the performance goal(s).

                                     -11-
<PAGE>
 
================================================================================
                               10. ILLUSTRATIONS
================================================================================

ASSUMPTIONS 
- -----------

Long-term incentive opportunity as a percent of base salary is 25%.

Split between stock options and performance awards is 50%/50%.

Salaries of the three participants are:

     Participant A: $400,000
     Participant B: $360,000     
     Participant C: $300,000

Performance award selections are:

     Participant A: performance units
     Participant B: performance shares
     Participant C: performance stock options

Share price on grant date is $6.

Expected annual stock price growth rate is 8%. Discount factor is 6%.

Performance goal is 3-year ROE of 14.0%.

PARTICIPANTS' GRANTS
- --------------------

Based on the above assumptions, the present value of each award vehicle and the 
grant sizes for each participant are calculated as follows:

<TABLE> 
<CAPTION> 
                                                        ($000)
===================================================================================================================
                                    LTI OPPORTUNITY                       PV                        GRANT
                              -------------------------------------------------------------------------------------
                                        STOCK     PERFORMANCE     STOCK     PERFORMANCE      STOCK     PERFORMANCE                
PARTICIPANT    SALARY         TOTAL    OPTIONS      AWARDS        OPTION       AWARD        OPTIONS       AWARDS    
- -------------------------------------------------------------------------------------------------------------------
<S>            <C>            <C>      <C>        <C>            <C>        <C>            <C>         <C> 
   A           $400           $100     $50.0        $50.0        $  1.31      $5.04         38,200       9,900
- -------------------------------------------------------------------------------------------------------------------  
   B            360             90      45.0         45.0           1.31       6.35         34,350       7,100
- -------------------------------------------------------------------------------------------------------------------
   C            300             75      37.5         37.5           1.31       1.31         28,625      28,625
===================================================================================================================
</TABLE> 

                                     -12-
<PAGE>
 
AWARD VALUE
- -----------

Assume that actual share price doubles and at the end of performance cycle is 
$12 and that 3-year average ROE is 14.5%, resulting in an earn-out of the 
performance awards.  The Value of each participant's awards is as follows:

<TABLE> 
<CAPTION> 
================================================================================
                                                VALUE OF 
                   -------------------------------------------------------------
   PARTICIPANT         STOCK OPTIONS         PERFORMANCE AWARDS      TOTAL
- --------------------------------------------------------------------------------
   <S>                 <C>                   <C>                    <C> 
       A                  $229,200                $ 59,400          $288,600
- --------------------------------------------------------------------------------
       B                  $206,100                $ 85,200          $291,300
- --------------------------------------------------------------------------------
       C                  $171,750                $171,750          $343,500
================================================================================
</TABLE> 

Participant C, whose target long-term income is the lowest, ends up with the 
largest value, because the options are the largest beneficiary of the doubling 
in stock price.  Conversely, Participant A, whose target incentive is the 
highest, realizes the lowest income because the performance units do not benefit
at all from the doubled stock price.

Now assume that actual share price at the end of the cycle is $7 and 3-year 
average ROE is 14.5%.

<TABLE> 
<CAPTION> 
================================================================================
                                                VALUE OF 
                   -------------------------------------------------------------
   PARTICIPANT         STOCK OPTIONS         PERFORMANCE AWARDS      TOTAL
- --------------------------------------------------------------------------------
   <S>                 <C>                   <C>                    <C> 
       A                  $38,200                $59,400            $97,600
- --------------------------------------------------------------------------------
       B                  $34,350                $49,700            $84,050
- --------------------------------------------------------------------------------
       C                  $28,625                $28,625            $57,250
================================================================================
</TABLE> 

In this scenario, the participants earn much less than in the first example, 
because the stock price hardly moved even though ROE was achieved.  Note that 
the participant who experiences the largest decline is C.  A's decline is only 
in the value of the stock option component; the value of the performance award 
is the same in both scenarios because the value of performance units (A's 
choice) is independent of stock price.

                                     -13-

<PAGE>
                                                                    EXHIBIT 13.1
 
                   The Bon-Ton Stores, Inc. and Subsidiaries

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF 
OPERATIONS


RESULTS OF OPERATIONS

The following table summarizes the changes in selected operating indicators,
illustrating the relationship of various income and expense items to net sales
for each fiscal year presented:
<TABLE> 
<CAPTION> 

                                                               Percent of Net Sales
                                                  ----------------------------------------------
                                                                     Fiscal Year
                                                  ----------------------------------------------
                                                        1996            1995             1994
                                                  ----------------  -------------     -----------
<S>                                               <C>               <C>               <C> 

Net sales.....................................         100.0%           100.0%             100.0%
Other income, net.............................           0.4              0.4                0.5
                                                     --------         --------            -------

                                                       100.4            100.4              100.5

Costs and expenses:
     Costs of  merchandise sold...............          63.1             63.9               60.6
     Selling, general and administrative......          31.5             33.7               32.8
     Depreciation and amortization............           2.1              2.0                1.7
     Unusual items............................          (0.5)             0.9                0.0
     Restructuring charges....................           0.0              0.9                0.0
                                                     --------         --------            -------

Income (loss) from operations.................           4.2             (1.0)               5.4
Interest expense, net.........................           2.3              1.4                1.1
                                                     --------         --------            -------

Income (loss) before income taxes.............           1.9             (2.4)               4.3
Income tax provision (benefit)  ..............           0.8             (0.9)               1.5
                                                     --------        ----------           -------

Net income (loss).............................           1.1%            (1.5)%              2.8%
                                                     ========         =========          ========
</TABLE> 


FISCAL YEAR 1996 COMPARED TO FISCAL YEAR 1995

Net sales. Net sales were $626.5 million for the fifty-two weeks ended February
1, 1997, an increase of 4.1% over the fifty-two week period ended January 27,
1996. Comparable store sales for the fifty-two week period increased 4.2%. Net
sales for the fifty-two weeks ended February 1, 1997 increased 3.1% versus the
fifty-three weeks ended February 3, 1996. Solid performances were posted in the
ladies' apparel, shoes, home and intimate families of business, all of which
showed sales gains above the Company average. The strong showing in these
categories reflects the results of the Company's merchandise realignment from
moderate to better vendors and inventory intensification efforts.

Other income, net. Net other income, which consisted mainly of income from
leased departments, remained constant at 0.4% of net sales for fiscal 1996.

Costs and expenses. Gross margin dollars increased $11.5 million over fiscal
1995 as a result of both the sales volume increase and the improvement in the
gross margin rate. Gross profit as a percentage of net sales increased by 0.8
percentage points to 36.9% for fiscal 1996. The increase in margin rate was
primarily attributable to a significant improvement in the Company's shrinkage
rate as a result of concerted inventory loss prevention efforts, partially
offset by a strategic reduction in the cumulative markup percentage.
Additionally, fiscal 1995 results were adversely impacted by a $3.5 million one-
time charge relating to inventory liquidation associated with streamlining the
Company's vendor base and other merchandising strategies.

Selling, general and administrative expenses for fiscal 1996 decreased $7.6
million to 31.5% of net sales from 33.7% of net sales in the prior year. The
rate decrease was primarily attributable to expense control efforts initiated at
the end of fiscal 1995 and applied throughout fiscal 1996 at both corporate and
store levels. These cost containment initiatives were partially offset by an
increase in the Company's advertising expense. Technological advances in the
Company's merchandise handling and distribution processes resulted in payroll
savings at the corporate level. The store expense rate improved over the prior
year, most notably due to continued productivity improvements in payroll in
1996.

Depreciation and amortization increased slightly to 2.1% of net sales in fiscal
1996 from 2.0% of net sales in fiscal 1995. The increase was primarily a result
of the effect of a full year of depreciation on the three Rochester stores and
the one store in Elmira, New York opened in late 1995 and asset additions
relating to the August 1996 opening of the Company's fourth store in the
Rochester market.

                                      18
<PAGE>

Fiscal 1996 results were affected by a one-time pre-tax income recognition of
$3.2 million as the result of terminating the pension plan associated with one
of the Company's 1994 acquisitions. Fiscal 1995 results were adversely impacted
by one-time expenses and restructuring charges. Unusual expenses amounting to
$5.5 million were recorded in October 1995, with approximately $3.3 million
related to the hiring of the Company's Chief Executive Officer and the balance
being pre-opening costs for three new stores. Restructuring charges amounting to
$5.7 million were recorded in January 1996; $5.0 million was attributable to
cost related to the expected closure of unprofitable locations with the
remainder related to a workforce reduction. Five store locations were closed in
fiscal 1996; costs expended through year-end for these closings were $1.5
million. It is anticipated that the remaining portion of the restructuring
charges, for items such as noncancellable lease costs, will be expended through
the end of 1999. The Company continues to review underperforming stores in order
to maximize its return on investment.

Income (loss) from operations. Income from operations in fiscal 1996 amounted to
$26.4 million or 4.2% of net sales as compared to a loss from operations in
fiscal 1995 of $6.2 million or 1.0% of net sales. The significant improvement
was attributable to the increase in current year gross margin combined with the
decrease in selling, general and administrative expenses, as well as the $3.2
million gain recognized on the pension termination and the non-reoccurrence of
the unusual and restructuring charges that were incurred in fiscal 1995.

Interest expense, net. Net interest expense increased $6.0 million to $14.7
million or 2.3% of net sales in fiscal 1996 from $8.7 million or 1.4% of net
sales in the prior fiscal period. The increase was attributable to higher
average borrowing levels over the prior year, primarily to fund inventory
increases and $9.7 million of capital improvements.

Net income (loss). Net income in fiscal 1996 amounted to $6.8 million or 1.1% of
net sales as compared to a net loss of $9.2 million or 1.5% of net sales in
fiscal 1995.

The increase in the effective tax rate to 42.1% in fiscal 1996 from 38.5% in
fiscal 1995 was primarily attributable to the nondeductibility of certain
amounts paid for executive compensation and the Federal excise tax of $1.1
million relating to the pension plan termination.

FISCAL YEAR 1995 COMPARED TO FISCAL YEAR 1994

Net sales. Sales for the fifty-three weeks ended February 3, 1996 increased
22.7% to $607.4 million from $494.9 million reported in the fifty-two week
period in fiscal 1994. Comparable store sales for the fifty-two weeks ended
January 27, 1996 increased 0.2%. The Company's shoes and home areas, with
increases of 14.2% and 7.0%, respectively, constituted the majority of the
comparable store increase. Weak ladies ready-to-wear sales, which was
symptomatic of the retail industry, resulted in total performance that was not
up to the Company's expectations. Poor sales results were also attributable to a
difficult retail environment, new competition, poor performance of some acquired
stores and severe weather conditions.

Other income, net. Net other income, which consisted primarily of income from
leased departments, decreased slightly to 0.4% of net sales in fiscal 1995 from
0.5% of net sales in fiscal 1994. This decrease was primarily attributable to
the conversion of shoes from a leased operation to an owned business in July of
fiscal 1994.

Costs and expenses. Gross profit as a percentage of net sales decreased 3.3% to
36.1% in fiscal 1995 from 39.4% in the prior fiscal year. The decrease was
largely due to $3.5 million of one-time charges relating to inventory
liquidation associated with streamlining the Company's vendor base and other
merchandising strategies. Margin rate was also negatively impacted by increased
markdowns due to an aggressive promotional calendar as a response to increased
competition and inclement weather, as well as an increase in the shrinkage rate
to 3.2% in the current year from 2.5% in the prior year. The increased shrinkage
rate was largely due to the acquired stores, as the core Bon-Ton stores were in
line with prior year results. The gross margin decline was partially offset by
increased cumulative markups on inventory purchases as a result of better terms
secured by the Company's buying staff.

                                      19
<PAGE>

Selling, general and administrative expenses were higher in fiscal 1995 both in
dollars and as a percentage of sales, increasing to 33.7% of net sales in fiscal
1995 from 32.8% in the prior fiscal year. The net rate increase was primarily
attributable to poor productivity of certain of the acquired stores. The store
expense rate at the core Bon-Ton stores improved over the prior year, most
notably due to continued productivity improvements in payroll in fiscal 1995.
The increase in the store expense rate was partially offset by a reduction in
the corporate expense rate as the Company completed its integration process,
further streamlining overhead.

Depreciation and amortization increased to 2.0% of net sales in fiscal 1995 from
1.7% in fiscal 1994. The increase was primarily a result of fiscal 1995 asset
additions relating to the four new Rochester and Elmira, New York stores and the
effect of a full year of depreciation on the fiscal 1994 additions relating to
the acquisitions.

Fiscal 1995 results were also adversely affected by one-time unusual expenses
and restructuring charges. Unusual expenses amounting to $5.5 million were
recorded in October 1995; approximately $3.3 million related to the hiring of
the Company's Chief Executive Officer and the cost of litigation associated with
the hiring of this individual, with the balance attributable to pre-opening
costs for the three new stores opened in Rochester, New York and one store in
Elmira, New York. Restructuring charges amounting to $5.7 million were recorded
by the Company in January 1996. Store closing costs of approximately $5.0
million were attributable to unprofitable locations identified by the Company
for future closing. These charges provided for noncancellable lease costs after
store operations cease, lease cancellation costs and nonrecoverable investments
in property, fixtures and equipment. Additional restructuring expenses of $0.7
million related to the Company's strategic workforce reduction, as severance was
paid in connection with the elimination of 700 positions or approximately 250
employees on a full-time equivalent basis. These initiatives allowed the Company
to reduce operating expenses and eliminate unprofitable locations and were the
final steps in the integration of the acquisitions the Company had made over the
prior eighteen months.

Income (loss) from operations. The loss from operations in fiscal 1995 amounted
to $6.2 million or 1.0% of net sales as compared to income from operations of
$26.7 million or 5.4% of net sales in fiscal 1994. The loss was largely the
result of the unusual expenses of $5.5 million and restructuring charges of $9.2
million, inclusive of the $3.5 million charge to costs of merchandise sold, as
previously discussed. Excluding these one-time charges, net income from
operations in fiscal 1995 was $8.4 million or 1.4% of net sales.

Interest expense, net. Net interest expense increased $3.2 million to $8.7
million or 1.4% of net sales in fiscal 1995 from $5.5 million or 1.1% of net
sales in the prior fiscal period. The increase was attributable to increased
borrowing levels over the prior year to finance the purchase of the new stores
and related renovation efforts, as well as funding inventory increases.

Net income (loss). The net loss in fiscal 1995 amounted to $9.2 million or 1.5%
of net sales as compared to net income of $13.6 million or 2.8% of net sales in
fiscal 1994. Excluding the aforementioned unusual and one-time charges, net
income for the current year was $0.2 million or 0.03% of net sales.

The increase in the effective tax rate to 38.5% in fiscal 1995 from 35.7% in
fiscal 1994 was the result of the utilization of tax credits and tax refunds.
These benefits were partially offset by the nondeductibility of certain amounts
paid for executive compensation.

Changes in Accounting Policies

On February 4, 1996, the Company adopted Statement of Financial Accounting
Standards No. 121, "Accounting for the Impairment of Long-Lived Assets and for
Long-Lived Assets to be Disposed Of" ("SFAS No. 121"). This statement requires
recognition of impairment losses for long-lived assets whenever events or
changes in circumstances result in the carrying amount of the assets exceeding
the sum of the expected future cash flows associated with such assets. The
measurement of the impairment losses to be recognized is to be based on the
difference between the fair values and the carrying amounts of the assets. SFAS
No. 121 also requires that the long-lived assets held for sale be reported at
the lower of carrying amount or the fair value less selling costs. The adoption
of this policy had no effect on the consolidated financial results of the
Company.

                                      20
<PAGE>

Statement of Financial Accounting Standards No. 123, "Accounting for Stock-Based
Compensation" ("SFAS No. 123"), was effective for 1996. This statement provides
for a fair value based method of accounting for grants of equity instruments to
employees or suppliers in return for goods or services. With respect to
stock-based compensation to employees, SFAS No. 123 permits entities to continue
to apply the provisions prescribed by Accounting Principles Board Opinion No.
25, "Accounting for Stock Issued to Employees" ("APB Opinion No. 25"); however,
pro forma disclosures of net income and earnings per share must be presented as
if the fair value based method has been applied in measuring compensation cost.
The Company elected to continue with the accounting method prescribed by APB
Opinion No. 25 and presented the pro forma disclosures in Note 11 of Notes to
Consolidated Financial Statements.

In June 1996, the Financial Accounting Standards Board issued Statement of
Financial Accounting Standards No. 125, "Accounting for Transfers and Servicing
of Financial Assets and Extinguishment of Liabilities" ("SFAS No. 125"). Under
SFAS No. 125, a transfer of financial assets in which the transferor surrenders
control over those assets is accounted for as a sale to the extent that
consideration other than beneficial interests in the transferred assets is
received in exchange. It also requires that servicing assets and other retained
interests in the transferred assets be measured by allocating the previous
carrying amount between assets sold, if any, and retained interests, if any,
based on their relative fair value at the date of the transfer. The adoption of
this policy on January 1, 1997 did not have material effect on the consolidated
financial results of the Company. The Company expects that the impact of SFAS
No. 125 will have a moderately positive impact on the Company's future results
of operations.
 
Seasonality and Inflation

The Company's business, like that of most retailers, is subject to seasonal
influences, with the major portion of sales and income realized during the last
half of each fiscal year, which includes the back-to-school and holiday seasons.
See Note 13 of Notes to Consolidated Financial Statements for the Company's
quarterly results for fiscal 1996 and 1995. Selling, general and administrative
expenses are typically higher as a percentage of net sales during the first half
of each fiscal year.

Because of the seasonality of the Company's business, results for any quarter
are not necessarily indicative of the results that may be achieved for a full
fiscal year. In addition, quarterly results of operations depend significantly
upon the timing and amount of revenues and costs associated with the opening or
closing and the remodeling of existing stores.

The Company does not believe that inflation has had a material effect on the
results during the past three years. However, there can be no assurance that the
Company's business will not be affected in the future.

LIQUIDITY AND CAPITAL RESOURCES

The following table summarizes material measures of the Company's liquidity and
capital resources (dollars in millions):
<TABLE> 
<CAPTION> 


                                                     February 1,     February 3,      January 28,
                                                        1997            1996            1995
- -------------------------------------------------------------------------------------------------
          <S>                                        <C>             <C>              <C>            
           Working capital                             $102.9           $90.8           $62.5

           Current ratio                               2.03:1          1.93:1          1.67:1

           Funded debt to total capitalization         0.55:1          0.55:1          0.34:1

           Available lines of credit                    $22.0           $36.0           $74.0
</TABLE> 

The Company's primary sources of working capital are typically cash flow from
operations, borrowings under its revolving credit facility and proceeds from its
accounts receivable purchase facility. The Company had working capital of $102.9
million, $90.8 million and $62.5 million at the end of fiscal 1996, 1995 and
1994, respectively. The increase in working capital in fiscal 1996 was
principally attributable to the following factors: an increase in merchandise
inventories due to the Company's inventory intensification strategy, an increase
in other current assets as a result of the pension termination and the decrease
of accrued expenses relating to store closings. The increase in working capital
was partially offset by an increase in the current portion of long-term debt.
The Company's business follows a seasonal pattern and working capital fluctuates
in keeping with seasonal variations. Historically, the Company's working capital
is at its lowest level in February, increases through May, declines through July
and then increases very sharply through December when it reaches its highest
level.

                                      21
<PAGE>

In March 1996, the Company completed a financing agreement with its existing
eight-member bank group of an $86.3 million term loan and an $85.0 million
revolving credit facility. As further disclosed in Note 2 of Notes to
Consolidated Financial Statements, the Company is limited in its ability to
incur additional indebtedness under certain provisions of the existing term and
revolving credit agreement. The agreement allowed for a supplemental $15 million
short-term facility for the period of September 15 through December 15 to help
fund additional working capital during peak inventory periods. During 1996, the
Company negotiated such a supplemental facility with two banks in the existing
term and revolver facility and used a maximum $7 million of this facility to
help fund peak inventory levels. The Company was also required to repay $10
million of the term debt during January 1997. In order to support the strategic
initiatives of the Company during the next three years, the Company entered into
a new asset based borrowing agreement on April 10, 1997. The new debt financing
is fully underwritten by GE Capital Corporation and Bank of Boston. The terms of
the new financing provide for a secured revolving credit facility of up to
$200.0 million. The amount allowed to be borrowed is based on eligible inventory
and selected fixed assets and real estate. The new financing will provide the
Company with additional borrowing capacity during peak inventory periods. The
agreement contains restrictive covenants, including but not limited to, the
maintenance of certain financial ratios, limitations on dividends, additional
incurrence of debt, capital expenditures and acquisitions. As a result of this
transaction, the Company will incur a one-time pre-tax charge of $0.8 million
relating to the early extinguishment of its existing debt. In addition, the
Company completed a sale and leaseback transaction on two of its owned
properties. This transaction was completed April 10, 1997 and generated net
proceeds of $11.0 million. Proceeds of $8.0 million were used to pay down debt
with the remainder providing additional working capital. The leaseback terms
under this agreement provides that the Company lease the properties over a
primary term of twenty years with six five-year renewal options. Although the
Company believes that these new funding sources will be adequate for fiscal
1997, the Company continues to investigate other financing alternatives that
would supplement the new agreement.

Net cash used in operating activities amounted to $1.2 million, $14.2 million
and $45.3 million in fiscal 1996, 1995 and 1994, respectively. Net operating
outflows in fiscal 1996 primarily resulted from increases in working capital
over prior year levels, partially offset by depreciation and amortization and
net income for the year. The major components of the working capital increase
were a higher level of merchandise inventories to support the Company's
inventory intensification strategy, a decrease of accrued expenses relating to
store closings and the asset created as a result of the pension termination.

Net cash used in investing activities amounted to $8.9 million and $48.4 million
in fiscal 1996 and 1995, respectively, while net cash provided by investing
activities amounted to $45.3 million in fiscal 1994. The net cash outflow in
fiscal 1996 resulted from capital expenditures of $9.7 million that primarily
related to remodeling in preparation for the opening of the fourth store in the
Rochester market and the remodels of four stores in Syracuse.

Net cash provided by financing activities amounted to $9.7 million and $67.9
million in fiscal 1996 and 1995, respectively, while net cash used in financing
activities amounted to $3.1 million in fiscal 1994. The net cash inflow in
fiscal 1996 was primarily attributable to net borrowings under the Company's
revolving credit facility and proceeds from mortgage financing on the Rochester
properties. These borrowings were principally used for capital expenditures for
remodels and increased working capital requirements. The cash inflow was
partially offset by $233.8 million of payments on long-term debt.

The Company currently anticipates its capital expenditures for fiscal 1997 will
be approximately $11.0 million. The monies will be directed toward information
system enhancements, fixturing and leasehold improvements in the Company's
existing stores and construction of a new store in the Jamestown, NY market
scheduled to open in March 1998.

Aside from planned capital expenditures, the Company's primary ongoing cash
requirements will be to service debt and finance working capital increases
during peak selling seasons. The Company anticipates that its cash flow from
operations, supplemented by borrowings under the revolving credit facility and
proceeds from its accounts receivable purchase facility, will be sufficient to
satisfy its operating cash requirements.

                                      22

<PAGE>

                                                                    Exhibit 13.2

                   THE BON-TON STORES, INC. AND SUBSIDIARIES
                          CONSOLIDATED BALANCE SHEETS

                (Dollars in thousands except per share amounts)

<TABLE> 
<CAPTION> 

                                                                                             February 1,            February  3,
                                                                                                 1997                   1996        
                                                                                             -----------            ------------    
<S>                                                                                          <C>                    <C> 
ASSETS
Current Assets:
      Cash and cash equivalents.......................................................         $   6,516              $   6,941
      Trade and other accounts receivable, net of allowance for doubtful
        accounts of $2,769 and $3,113 in 1996 and 1995, respectively..................            16,306                 17,445
      Merchandise inventories.........................................................           161,191                141,741
      Prepaid expenses and other current assets.......................................            18,389                 13,562
      Income taxes receivable.........................................................               ---                  8,549
                                                                                               ---------              ---------    
            Total current assets......................................................           202,402                188,238
                                                                                             
        
Property, Fixtures and Equipment at cost, less accumulated
      depreciation and amortization...................................................           117,716                120,874
Other Assets..........................................................................            21,134                 22,061
                                                                                               ---------              ---------
            Total assets..............................................................         $ 341,252              $ 331,173
                                                                                               =========              =========

LIABILITIES AND SHAREHOLDERS' EQUITY
Current Liabilities:
      Accounts payable................................................................         $  51,626              $  55,168
      Accrued payroll and benefits....................................................             7,135                  7,954
      Accrued expenses................................................................            25,209                 32,969
      Current portion of long-term debt...............................................             9,763                    295
      Current portion of obligations under capital leases.............................               351                    325
      Deferred income taxes...........................................................             1,628                    769
      Income taxes payable............................................................             3,837                    ---
                                                                                               ---------              ---------
            Total current liabilities.................................................            99,549                 97,480

Long-Term Debt, less current maturities...............................................           125,620                125,069
Obligations Under Capital Leases, less current maturities.............................             2,478                  2,824
Deferred Income Taxes.................................................................             1,174                    420
Other Long-Term Liabilities...........................................................               946                  1,206
Commitments and Contingencies (Note 7)................................................               ---                    ---
                                                                                               ---------              ---------
            Total liabilities.........................................................           229,767                226,999
                                                                                               ---------              ---------

Shareholders' Equity:
      Common Stock -- authorized 40,000,000 shares at $0.01 par value; issued and
        outstanding shares of 8,349,699 and 8,351,083 in 1996 and 1995, respectively..                83                     83
      Class A Common Stock -- authorized 20,000,000 shares at $0.01 par value; issued                     
        and outstanding shares of 2,989,853 in 1996 and 1995. ........................                30                     30
      Additional paid-in capital......................................................            58,182                 58,197
      Deferred compensation...........................................................            (1,259)                (1,774)
      Retained earnings...............................................................            54,449                 47,638
                                                                                               ---------              ---------
            Total shareholders' equity................................................           111,485                104,174
                                                                                               ---------              ---------
            Total liabilities and shareholders' equity................................         $ 341,252              $ 331,173
                                                                                               =========              =========

</TABLE> 

 The accompanying notes are an integral part of these consolidated statements.

                                      23

<PAGE>

                    THE BON-TON STORES, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF OPERATIONS

                 (Dollars in thousands except per share amounts)

<TABLE> 
<CAPTION> 

                                                                                  FISCAL YEAR ENDED           
                                                                -----------------------------------------------------
                                                                February 1,         February 3,           January 28,
                                                                   1997                 1996                  1995      
                                                                -----------         -----------           -----------
<S>                                                             <C>                 <C>                   <C> 
NET SALES.............................................          $  626,482         $   607,357            $  494,908
OTHER INCOME, NET.....................................               2,430               2,266                 2,581
                                                                ----------         -----------            ----------
                                                                   628,912             609,623               497,489
                                                                ----------         -----------            ----------

COSTS AND EXPENSES:
    Costs of merchandise sold.........................             395,563             387,947               299,914
    Selling, general and administrative...............             197,315             204,867               162,442
    Depreciation and amortization.....................              12,758              11,895                 8,465
    Unusual (income) expense (Note 15)................              (3,171)              5,471                   ---
    Restructuring charges (Note 16)...................                 ---               5,690                   ---
                                                                ==========         ===========            ==========  
 

INCOME (LOSS) FROM OPERATIONS.........................              26,447              (6,247)               26,668
INTEREST EXPENSE, NET.................................              14,687               8,722                 5,475
                                                                ==========         ===========            ==========

INCOME (LOSS) BEFORE INCOME TAXES.....................              11,760             (14,969)               21,193
INCOME TAX PROVISION (BENEFIT)........................               4,949              (5,766)                7,563
                                                                ----------         -----------            ----------
 
NET INCOME (LOSS).....................................          $    6,811         $    (9,203)           $   13,630
                                                                ==========         ===========            ==========

PER SHARE AMOUNTS
           Net income (loss) per common share.........          $     0.61         $     (0.83)           $     1.23
                                                                ==========         ===========            ==========

WEIGHTED AVERAGE SHARES OUTSTANDING...................          11,134,000          11,044,000            11,051,000
                                                                ==========         ===========            ==========
</TABLE> 

 The accompanying notes are an integral part of these consolidated statements.

                                      24
<PAGE>
 
                   THE BON-TON STORES, INC. AND SUBSIDIARIES
                CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY

                            (Dollars in thousands)

<TABLE> 
<CAPTION> 

                                                           Class A       Additional
                                           Common          Common         Paid-in           Deferred       Retained
                                           Stock            Stock         Capital         Compensation     Earnings      Total   
                                           ------          -------      ----------        ------------     --------      -----
<S>                                        <C>             <C>           <C>                <C>           <C>          <C> 
Balance at January 29, 1994............    $  50           $  60         $  55,775          $  (545)      $  43,211    $  98,551
 Net income............................      ---             ---               ---              ---          13,630       13,630
 Deferred compensation
   amortization........................      ---             ---               ---              180             ---          180
 Cancellation of Restricted Shares           ---             ---               (42)              34             ---           (8)
 Exercised stock options...............      ---             ---                94              ---             ---           94
 Conversion of Class A Common
   Stock to Common Stock...............        1              (1)              ---              ---             ---          ---

- ------------------------------------------------------------------------------------------------------------------------------------

Balance at January 28, 1995............       51              59            55,827             (331)         56,841      112,447
 Net loss..............................      ---             ---               ---              ---          (9,203)      (9,203)
 Deferred compensation
   amortization........................      ---             ---               ---              293             ---          293
 Cancellation of Restricted Shares.....      ---             ---               (44)              38             ---           (6)
 Exercised stock options...............      ---             ---               643              ---             ---          643
 Conversion of Class A Common
   Stock to Common Stock...............       29             (29)              ---              ---             ---          ---
 Issuance of stock to executives.......        3             ---             1,771           (1,774)            ---          ---

- ------------------------------------------------------------------------------------------------------------------------------------

Balance at February 3, 1996                   83              30            58,197           (1,774)         47,638      104,174
 Net income ...........................      ---             ---               ---              ---           6,811        6,811
 Deferred compensation
   amortization........................      ---             ---               ---              505             ---          505
 Cancellation of Restricted Shares.....      ---             ---               (15)              10             ---           (5)

- ------------------------------------------------------------------------------------------------------------------------------------

Balance at February 1, 1997                $  83           $  30         $  58,182        $  (1,259)      $  54,449     $111,485
- ------------------------------------------------------------------------------------------------------------------------------------

</TABLE> 

 The accompanying notes are an integral part of these consolidated statements.

                                      25
<PAGE>
 
                   THE BON-TON STORES, INC. AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF CASH FLOWS

                            (Dollars in thousands)


<TABLE> 
<CAPTION> 
                                                                                                 FISCAL YEAR ENDED 
                                                                                ----------------------------------------------     
                                                                                 February 1,       February 3,      January 28,
                                                                                   1997              1996             1995      
                                                                                -----------       ----------       -----------     
<S>                                                                              <C>              <C>               <C> 
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income (loss)...........................................................      $  6,811        $  (9,203)        $  13,630   
Adjustments to reconcile net income (loss) to net cash used in                                                                  
  operating activities:                                                                                                         
     Depreciation and amortization..........................................        12,758           11,895             8,465   
     Bad debt and other noncash charges.....................................         4,622            4,043             1,916   
     Deferred compensation..................................................           505              293               180   
     Gain on sale of property, fixtures and equipment.......................          (407)            (144)               (7)
     Cancellation of Restricted Shares......................................            (5)              (6)               (8)
     Decrease (increase) in other long-term assets..........................           320              825              (757)
     Deferred income tax expense............................................         4,116            6,709             2,917   
     (Decrease) increase in other long-term liabilities.....................          (476)          (2,686)              210   
     Loss from restructuring activities.....................................           ---            5,690               ---   
     Restructuring payments.................................................        (1,252)            (413)              ---   
Changes in operating assets and liabilities, net of effect                                                                      
 of acquisitions:                                                                                                              
     (Increase) decrease in accounts receivable.............................        (3,482)           3,914           (64,657)
     Increase in merchandise inventories....................................       (19,450)         (21,087)          (18,170)
     Increase in prepaid expenses and other current assets..................        (4,827)          (4,118)           (2,200)
     Decrease (increase) in income taxes receivable.........................         8,549           (8,549)              ---   
     (Decrease) increase in accounts payable................................        (3,542)          13,138             8,670   
     (Decrease) increase in accrued expenses................................        (6,823)          (9,365)            2,250   
     Increase (decrease) in income taxes payable............................         1,334           (5,185)            2,256   
                                                                                 ---------         --------         ---------     
         Total adjustments                                                          (8,060)          (5,046)          (58,935)
                                                                                 ---------         --------         ---------     
         Net cash used in operating activities                                      (1,249)         (14,249)          (45,305)
                                                                                                                                
CASH FLOWS FROM INVESTING ACTIVITIES:                                                                                           
     Capital expenditures, net..............................................        (9,730)         (43,587)          (18,532)
     Proceeds from sale of property, fixtures and equipment.................           855              278                20   
     Purchase of accounts receivable........................................           ---          (30,138)              ---   
     Proceeds from sale of accounts receivable, net.........................           ---           25,000           127,000   
     Payment for the acquisition of businesses, net of cash acquired........           ---              ---           (63,206)
                                                                                 ---------         --------         ---------     
         Net cash (used in) provided by investing activities                        (8,875)         (48,447)           45,282   
                                                                                                                                
CASH FLOWS FROM FINANCING ACTIVITIES:                                                                                           
     Extinguishment of long-term debt.......................................           ---              ---           (25,800)
     Payments on long-term debt and capital lease obligations...............      (233,826)        (301,738)         (133,419)
     Proceeds from issuance of long-term debt...............................       220,125          369,000           156,000   
     Proceeds from issuance of mortgages....................................        23,400              ---               ---   
     Exercised stock options................................................           ---              643                94   
                                                                                 ---------         --------         ---------     
     Net cash provided by (used in) financing activities....................         9,699           67,905            (3,125)
                                                                                                                                
     Net (decrease) increase in cash and cash equivalents...................          (425)           5,209            (3,148)
                                                                                                                                
CASH AND CASH EQUIVALENTS AT BEGINNING OF PERIOD............................         6,941            1,732             4,880   
                                                                                 ---------         --------         ---------     

CASH AND CASH EQUIVALENTS AT END OF PERIOD..................................     $   6,516         $  6,941         $   1,732   
                                                                                 =========         ========         =========    
</TABLE> 

 The accompanying notes are an integral part of these consolidated statements.

                                      26
<PAGE>
 
                   THE BON-TON STORES, INC. AND SUBSIDIARIES
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                 (Dollars in thousands except per share data)

           The Bon-Ton Stores, Inc., a Pennsylvania corporation, was
incorporated on January 31, 1996 as the successor of a company established on
January 31, 1929 and currently operates, through its subsidiaries, 64 retail
department stores located in Pennsylvania, New York, Maryland, West Virginia,
New Jersey and Georgia.

1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:

Basis of Presentation
- ---------------------

           The consolidated financial statements include the accounts of The
Bon-Ton Stores, Inc. and its wholly-owned subsidiaries (the "Company"). All
intercompany transactions have been eliminated in consolidation.

Estimates
- ---------

           The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the
reporting period. Actual results could differ from those estimates.

Fiscal Year
- -----------

           The Company's fiscal year ends on the Saturday nearer January 31, and
consisted of fifty-two weeks for fiscal years 1996 and 1994, and fifty-three
weeks for fiscal year 1995.

Cash and Cash Equivalents
- -------------------------

           The Company considers all highly liquid short-term investments with
an original maturity of three months or less when purchased to be cash
equivalents. Cash equivalents are generally overnight money market investments.

Merchandise Inventories
- -----------------------

           For both financial reporting and tax purposes, merchandise
inventories are determined by the retail method, using a LIFO (last-in,
first-out) cost basis. The estimated cost to replace inventories was $161,945
and $145,910 as of February 1, 1997 and February 3, 1996, respectively.

Property, Fixtures and Equipment: Depreciation and Amortization
- ---------------------------------------------------------------

           Depreciation and amortization of property, fixtures and equipment are
computed using the straight-line method based upon the following average
estimated service lives (or remaining lease terms):

               Buildings......................... 20 to 40 years
               Leasehold improvements............       15 years
               Fixtures and equipment............  5 to 10 years

           No depreciation is recorded until property, fixtures and equipment
are placed into service. Property, fixtures and equipment not placed into
service are classified as construction in progress.

           The Company capitalizes interest costs incurred as a result of the
construction of any new facilities or major improvements. The amount of interest
capitalized is limited to only that which is incurred during the construction
period. Repair and maintenance costs are charged to operations as incurred.
Property retired or sold is removed from the asset and accumulated depreciation
accounts and the resulting gain or loss is reflected in income.

           The costs of major remodeling and improvements on leased stores are
capitalized as leasehold improvements. Leasehold improvements are generally
amortized over the shorter of the lease term or the useful life of the asset.
Capital leases are recorded at the lower of fair market value or the present
value of future minimum lease payments. Capital leases are amortized over the
primary term.

Store Opening and Closing Costs
- -------------------------------

           The Company follows the practice of accounting for store opening
costs incurred prior to opening a new retail unit as current period expenses.
When the decision to close a retail unit is made, the Company provides for
estimated future net lease obligations after store operations cease;
nonrecoverable investments in property, fixtures and equipment; and other
expenses directly related to discontinuance of operations. The estimates are
based upon historical information along with certain assumptions about future
events. Changes in the assumptions for store closing costs for such things as
the estimated period of future lease obligations and the amounts actually
realized relating to the recorded value of property, fixtures and equipment
could cause these estimates to change in the near term.

                                      27
<PAGE>
 
Leased Department Sales
- -----------------------

           The Company leases space in several of its stores and receives
compensation based on a percentage of sales made in these departments. Net other
income includes leased department rental income of approximately $2,719, $2,607
and $2,473 in fiscal 1996, 1995 and 1994, respectively.

Revolving Charge Accounts
- -------------------------

           Finance charge income on customers' revolving charge accounts is
reflected as a reduction of selling, general and administrative expenses. The
finance charge income is impacted by the securitization of the Company's
revolving charge accounts (see Note 4). The current carrying value of customers'
revolving charge accounts receivable is a reasonable estimate of fair value
since the average interest rates approximate current market origination rates.

Net Income (Loss) Per Share
- ---------------------------

           Net income (loss) per share amounts were computed by dividing the
corresponding net income or loss by the weighted average number of common shares
and common share equivalents outstanding. Common share equivalents represent
stock options and restricted stock grants computed using the treasury stock
method and are included in the weighted average shares reported on the
Consolidated Statements of Operations when the effect is dilutive.

Changes in Accounting Policies
- ------------------------------

           In fiscal 1996, the Company adopted Statement of Financial Accounting
Standards No. 121, "Accounting for the Impairment of Long-Lived Assets and for
Long-Lived Assets to be Disposed Of" ("SFAS No. 121"). This statement requires
recognition of impairment losses for long-lived assets whenever events or
changes in circumstances result in the carrying amount of the assets exceeding
the sum of the expected future undiscounted cash flows associated with such
assets. The measurement of the impairment losses to be recognized is to be based
on the difference between the fair values and the carrying amounts of the
assets. SFAS No. 121 also requires that any long-lived assets held for sale be
reported at the lower of carrying amount or the fair value less selling cost.
The adoption of this policy had no effect on the consolidated financial results
of the Company.

           Statement of Financial Accounting Standards No. 123, "Accounting for
Stock-Based Compensation" ("SFAS No. 123") became effective in fiscal 1996. This
statement provides for a fair value based method of accounting for grants of
equity instruments to employees or suppliers in return for goods or services.
With respect to stock-based compensation to employees, SFAS No. 123 permits
entities to continue to apply the intrinsic value based method prescribed by
Accounting Principles Board Opinion No. 25, "Accounting for Stock Issued to
Employees" ("APB Opinion No. 25"); however, pro forma disclosures of net income
(loss) and net income (loss) per share must be presented as if the fair value
based method has been applied in measuring compensation cost. The Company
elected to continue with the accounting method prescribed by APB Opinion No. 25
and presented the pro forma disclosures in Note 11.

           In June 1996, the Financial Accounting Standards Board issued
Statement of Financial Accounting Standards No. 125, "Accounting for Transfers
and Servicing of Financial Assets and Extinguishment of Liabilities" ("SFAS No.
125"). Under SFAS No. 125, a transfer of financial assets in which the
transferor surrenders control over those assets is accounted for as a sale to
the extent that consideration other than beneficial interests in the transferred
assets is received in exchange. It also requires that servicing assets and other
retained interests in the transferred assets be measured by allocating the
previous carrying amount between assets sold, if any, and retained interests, if
any, based on their relative fair value at the date of the transfer. The
adoption of this policy on January 1, 1997 did not have a material effect on the
consolidated financial results of the Company for fiscal 1996. The Company
expects that the impact of SFAS No. 125 will have a moderately positive impact
on the Company's future results of operations.

                                      28
<PAGE>
 
2.  DEBT:

           Debt consisted of the following:
<TABLE> 
<CAPTION> 
                                                                                                   February 1,        February 3,
                                                                                                      1997               1996
                                                                                                 --------------     --------------
<S>                                                                                                 <C>               <C> 
Revolving credit agreement -- principal payable September 23, 1999;
  interest payable periodically at varying rates (7.00% for fiscal year 1996)...............         $   37,000     $    114,000
Term Loan -- payments of $3,100, $6,000 and $10,000 due on May 1, 1997,
  January 31, 1998 and January 31, 1999 - -balance due September 23, 1999;
  interest payable periodically at varying rates (8.40% for fiscal 1996)....................             65,000              ---
Mortgage notes payable -- principal payable in varying monthly installments
  through June 2016 plus interest at a fixed rates of 9.62%; secured by
  land and buildings........................................................................             22,306              ---
Mortgage note payable -- principal and interest in monthly installments of
  $68 through January 2001, with balloon payment in February 2001; interest
  11.00%; secured by buildings..............................................................              6,465            6,560
Mortgage notes payable -- principal payable February 1, 2012; interest payable
  monthly at various rates; secured by a building...........................................              4,500            4,500
Other notes payable -- principal payable in varying installments through fiscal 1997;
  interest payable at various rates from 6.50% to 8.70%.....................................                112              304
                                                                                                     ----------     ------------

Total debt..................................................................................            135,383          125,364

Less: current maturities....................................................................              9,763              295
                                                                                                     ----------     ------------

Long-term debt..............................................................................         $  125,620     $    125,069
                                                                                                     ==========     ============
</TABLE> 

    On March 20, 1996, the Company completed a financing agreement with its
existing bank group. The new structure, which is secured by the Company's
inventory and other unencumbered assets, replaced the Company's existing
$150,000 revolving credit agreement with an $86,250 term loan and an $85,000
revolving credit agreement. The revolving credit agreement is subject to a
borrowing base calculation that is based on inventory and has a maximum
borrowing level of $85,000. The term loan refinances the Company's recent
acquisitions and the associated capital improvements. The facility is syndicated
with eight banks and provides for borrowings at various interest rate options
(i.e., LIBOR, prime rate, etc.) offered by the banks; plus a spread of 2.0%,
inclusive of the facility fee. This pricing is determined by a pricing formula
based on the Company's debt to capitalization and fixed charge coverage ratios.
Under the term loan, payments of $3,100, $6,000 and $10,000 must be made by the
Company on May 1, 1997 and January 31, 1998 and 1999, respectively. The
remaining outstanding balance due under the term loan and the revolving credit
agreement matures on September 23, 1999. The agreement also provided a
supplemental $15,000 short-term facility for the period of September 15 through
December 15, 1996, which provided additional working capital during peak
inventory season. The Company's maximum utilization of this supplemental
facility was $7,000 in December 1996.

    On May 17, 1996, the Company entered into a $23,400, twenty year mortgage
agreement, secured by its four stores in Rochester, New York. The proceeds were
used to repay $21,250 of the Company's bank term loan and to fund ongoing
working capital requirements. The payment on the term loan permanently reduced
the total availability under this loan to $65,000.

    The Company maintains an interest rate swap portfolio which allows the
Company to convert long-term floating rate borrowings into fixed rates that are
lower than those available to the Company if fixed-rate borrowings were made
directly. The following table indicates the types of swaps used, the notional
amounts, and the range of interest rates paid and received as of February 1,
1997 and February 3, 1996:

<TABLE> 
<CAPTION> 
                                              February 1,        February 3,
                                                 1997               1996
                                              -----------        -----------
    <S>                                       <C>                <C> 
    Pay-fixed swaps-notional amount......         $60,000            $60,000
      Range of receive rate..............     5.50%-6.24%        5.31%-6.24%
      Range of pay rate..................     7.02%-8.06%        7.02%-8.06%
</TABLE> 

    The interest rate swap agreements will expire on various dates from November
14, 1997 to January 29, 1999. The net income or expense from the exchange of
interest rate payments is included in interest expense. The estimated fair
value, based on dealer quotes, of the interest rate swap agreements at February
1, 1997 and February 3, 1996 was a loss of $1,963 and $2,954, respectively, and

                                      29
<PAGE>

represents the amount the Company would pay if the agreements were terminated as
of such dates.
 
    Several of the Company's loan agreements contain restrictive covenants,
including but not limited to, the maintenance of certain financial ratios,
limitations on dividends, additional incurrence of debt, capital expenditures
and acquisitions.

    The fair value of the Company's debt, excluding interest rate swaps, is
estimated at $133,844 and $124,468 at February 1, 1997 and February 3, 1996,
respectively, and is based on an estimate of the rates available to the Company
for debt with similar features.

    Debt maturities, based upon the new debt financing (see Note 17), as of
February 1, 1997, are as follows:

<TABLE> 
             <S>                                               <C> 
             1997..................................            $      692
             1998..................................                 4,245
             1999..................................                 3,004
             2000..................................                96,570
             2001..................................                 6,542
             2002 and thereafter...................                24,330
                                                               ----------
                                                               $  135,383
                                                               ==========
</TABLE> 

3.  INTEREST COSTS:

    Interest and debt costs were:
<TABLE> 
<CAPTION> 
                                                                         FISCAL YEAR ENDED
                                                        --------------------------------------------------
                                                          February 1,       February  3,       January 28,
                                                             1997              1996                1995
                                                        --------------      ------------       -----------
           <S>                                          <C>                 <C>               <C> 
           Interest cost incurred................       $  14,955            $   9,820           $ 5,857
           Interest income.......................            (153)                (437)             (277)
           Capitalized interest, net.............            (115)                (661)             (105)
                                                         --------             --------           -------
                                                                                                
           Interest expense, net.................        $ 14,687             $  8,722           $ 5,475
                                                         ========             ========           =======
                                                                                                
           Interest paid.........................        $ 14,898             $ 10,441           $ 4,959
                                                         ========             ========           =======
</TABLE> 

4.  SALE OF RECEIVABLES:

    In June 1995, the Company increased its accounts receivable facility (the
"Facility") from $100,000 to $130,000 and syndicated it among four members of
the Company's bank group. In September 1996, the Company reduced its Facility to
$120,000 based on the Company's analysis of credit sales as a percentage of
total sales and the required level of borrowings to fund working capital. By
reducing the Facility's ceiling, fees were decreased on the unsecuritized
portion of the Facility. Under the agreement, which expires in January 2000, the
Company has the option to sell through The Bon-Ton Receivables Partnership, LP
("BTRLP"), a wholly-owned subsidiary of the Company, up to $120,000 of undivided
percentage interests in the receivables, on a limited recourse basis. BTRLP
assets of $15,413 and $17,083 as of February 1, 1997 and February 3, 1996,
respectively, are included in the accompanying consolidated statements and
consist primarily of its retained interest in receivables initially purchased
from the Company and sold under the facility. Creditors of BTRLP have a claim on
BTRLP's assets prior to any equity in BTRLP becoming available to creditors of
the Company.

    As of February 1, 1997 and February 3, 1996, credit card receivables were
sold under the above referenced agreement in the amount of $110,000 for both
years. BTRLP holds participation interest representing an undivided ownership
interest in the receivables sold. These interests are required to be held under
terms of the agreement to provide credit support against future losses and are
subject to lien. The amount subject to credit support amounted to $19,764 and
$15,822 at February 1, 1997 and February 3, 1996, respectively. New receivables
are sold on a continual basis to replenish the investors' respective level of
participation in receivables which have been repaid by the credit card holders.

    The net impact on earnings in connection with the sale of receivables under
these agreements was not significant. However, under the terms of these sale
agreements, the Company receives income equal to the excess of the finance
charges collected on the receivables over the rate paid in these securitization
transactions and credit losses which are payable under the recourse provisions
of these agreements (i.e., securitization income). The Company also continues to
service the accounts. The rate paid may be based on variable or fixed rate
pricing alternatives at the option of the Company. Securitization income of
approximately $6,211, $5,205 and $3,010 was recognized in fiscal 1996, 1995 and
1994, respectively, and has been reported as part of finance charge income.


5.  PURCHASE OF RECEIVABLES:

    The Company purchased accounts receivable attributable to Hess's Department
Stores, Inc.'s customers on February 24, 1995. The net investment in this
purchase was $30,138. The receivables were purchased from a finance company
which had an agreement with Hess's Department Stores, Inc. to acquire and
service their receivables.

                                      30
<PAGE>
 
6.  PROPERTY, FIXTURES AND EQUIPMENT:

           As of February 1, 1997 and February 3, 1996, property, fixtures and
equipment and the related accumulated depreciation and amortization consisted
of:
<TABLE> 
<CAPTION>  
                                                                       February 1,         February 3,
                                                                          1997                 1996
                                                                      ------------         -----------
             <S>                                                      <C>                  <C> 
             Land..............................................       $     1,409          $     1,563
             Buildings and leasehold improvements..............            99,743               93,518
             Furniture and equipment...........................            82,186               79,817
             Buildings under capital leases....................             5,052                5,052
                                                                      -----------          -----------
                                                                      $   188,390          $   179,950
             Less:  Accumulated depreciation
                    and amortization...........................            70,674               59,076
                                                                      -----------          -----------
                                                                      $   117,716          $   120,874
                                                                      ===========          ===========
</TABLE> 
           Property, fixtures and equipment with a net depreciated cost of
approximately $43,255 and $14,361 are pledged as collateral for secured loans at
February 1, 1997, and February 3, 1996, respectively.

7.  COMMITMENTS AND CONTINGENCIES:

Leases
- ------
           The Company is obligated under capital and operating leases for a
major portion of its store properties. Certain leases provide for additional
rental payments based on a percentage of sales in excess of a specified base
(contingent rentals) and for payment by the Company of operating costs (taxes,
maintenance and insurance). Also, selling space has been licensed to other
retailers in many of the Company's leased facilities.

           At February 1, 1997, future minimum lease payments under operating
leases and the present value of net minimum lease payments under capital leases
are as follows:
<TABLE> 
<CAPTION> 
           Fiscal Year                                                        Capital Leases          Operating Leases
           ----------                                                         --------------          ----------------
           <S>                                                                   <C>                    <C> 
            1997......................................................           $     579              $    13,040
            1998......................................................                 579                   12,294
            1999......................................................                 579                   11,449
            2000......................................................                 579                    9,707
            2001......................................................                 579                    8,536
            2002 and thereafter.......................................               1,100                   45,442
                                                                                  --------              -----------

            Total net minimum rentals.................................               3,995                $ 100,468
                                                                                                          =========

            Less: Amount representing interest........................               1,166
                                                                                  --------

            Present value of net minimum lease payments, of
               which $351 is due within one year......................            $  2,829
                                                                                  ========
</TABLE> 

           Minimum rental commitments under operating leases detailed above are
reflected without reduction for rental income due in future years under
noncancellable subleases since the amounts are immaterial. Some of the store
leases contain renewal options ranging from two to thirty-five years. Included
in the minimum lease payments under operating leases are leased vehicles,
copiers and computer equipment, as well as related-party commitments with the
Company's majority shareholder and related entities of $716, $722, $722, $724,
$754 and $6,634 for fiscal 1997, 1998, 1999, 2000, 2001 and 2002 and thereafter,
respectively.

           Rental expense consists of the following:
<TABLE> 
<CAPTION> 
                                                                                        FISCAL YEAR ENDED
                                                                     -------------------------------------------------------
                                                                     February 1,           February 3,           January 28,
                                                                        1997                  1996                  1995
                                                                     -----------           -----------           -----------
<S>                                                                   <C>                  <C>                   <C> 
Operating leases:
   Buildings:
      Minimum rentals..................................               $ 13,660              $ 13,580              $   7,902
      Contingent rentals...............................                  2,374                 2,402                  2,051
   Fixtures and equipment..............................                    750                 2,265                    930
   Contingent rentals on capital leases................                    357                   321                    325
                                                                      --------              --------              ---------
                                                                                                              
      Totals...........................................               $ 17,141              $ 18,568              $  11,208
                                                                      ========              ========              =========
</TABLE> 
Contingencies
- -------------
           The Company is party to legal proceedings and claims which arise
during the ordinary course of business. In the opinion of management, the
ultimate outcome of such litigation and claims will not have a material adverse
effect on the Company's financial position or results of its operations.

8.  SHAREHOLDERS' EQUITY

           The Company's capital structure consists of Common Stock with one
vote per share and Class A Common Stock with ten votes per share. In addition,
the Company has 5,000,000 shares of preferred stock authorized; however, none of
these shares have been issued.

           Transfers of the Company's Class A Common Stock are restricted. Upon
sale or transfer of ownership or voting rights to other than permitted
transferees, as defined, such shares will convert to an equal number of shares
of Common Stock. During fiscal 1995, 2,935,317 shares of Class A Common Stock
were converted to an equal number of shares of Common Stock. During fiscal 1994,
70,000 shares of Class A Common Stock were transferred to persons other than
permitted transferees, causing such shares to be converted to an equal number of
shares of Common Stock.

                                      31
<PAGE>

9.  INCOME TAXES:

    The Company accounts for income taxes according to the Statement of
Financial Accounting Standards No. 109, "Accounting for Income Taxes" ("SFAS No.
109"). Under SFAS No. 109, deferred tax assets and liabilities are computed
based on the difference between the financial statement and income tax basis of
assets and liabilities using applicable current marginal tax rates.

    Components of income tax provision (benefit) are as follows:
<TABLE> 
<CAPTION> 
                                                                                          FISCAL YEAR ENDED
                                                                          ---------------------------------------------------
                                                                          February 1,         February 3,         January 28,
                                                                             1997                 1996               1995
                                                                          -----------         -----------         -----------
                     <S>                                                  <C>                 <C>                 <C> 
                     Federal and State:
                     Current.........................................       $    833          $  (12,475)           $  4,646   
                     Deferred........................................          4,116               6,709               2,917   
                                                                            --------          ----------            --------    
                     Total ..........................................       $  4,949          $   (5,766)           $  7,563   
                                                                            ========          ==========            ========    
</TABLE> 

    The components of the gross deferred tax assets and liabilities were
comprised of the following:

<TABLE> 
<CAPTION> 
                                                                             February 1,              February 3,
                                                                                1997                     1996
                                                                             -----------              -----------
                     <S>                                                     <C>                      <C> 
                     Deferred tax assets:
                               Accrued expenses......................          $ 2,366                  $ 2,903
                               Store closings........................            1,535                    3,848
                               Restricted Shares.....................            1,014                      677
                               Bad debt reserve......................              997                    1,120
                               AMT credit carryforward...............              833                      ---
                               Loss carryforward.....................              796                      432
                               Capital leases........................              157                      503
                               Other.................................              166                       75
                               Valuation allowance...................             (169)                    (586)
                                                                               -------                  ------- 
                               Total gross deferred tax assets.......          $ 7,695                  $ 8,972
                                                                               =======                  =======

                     Deferred tax liabilities:
                               Fixed assets..........................          $ 3,949                  $ 3,380
                               Inventory.............................            2,783                    4,375
                               Pension asset.........................            2,718                      ---
                               Other.................................            1,047                    2,406
                                                                               -------                  ------- 
                               Total gross deferred tax liabilities..          $10,497                  $10,161
                                                                               =======                  =======
</TABLE> 
    The Company established a $418 loss carryforward deferred tax asset in 1996,
which will expire in January 2011. The remaining loss carryforward relates to
the acquisition of Adam, Meldrum & Anderson and will expire in January 2009. The
Company also has an AMT credit carryforward of $833 which has an indefinite
carryforward period.

    The valuation allowance was provided on the deferred tax assets that
resulted from the hiring of the Chief Executive Officer in 1995. The valuation
allowance relates to the deferred tax assets that resulted from accrued expenses
that the Company does not expect to be deductible for tax purposes in the future
due to the limitations arising from Section 162 of the Internal Revenue Code
relating to deductions for executive compensation. The decrease in the valuation
allowance was due to reductions in the accrued expenses that created the
deferred tax assets.

     No other deferred tax assets have associated valuation allowances since
these tax benefits are realizable through the reversal of existing deferred tax
liabilities and future taxable income, exclusive of reversals of temporary
differences and carryforwards.

     A reconciliation of the statutory federal income tax rate to the effective
tax rate for fiscal 1996, 1995 and 1994 is presented below:

<TABLE> 
<CAPTION> 
                                                            FISCAL YEAR ENDED
                                              ----------------------------------------------
                                               February 1,       February 3,     January 28,
                                                  1997              1996            1995
                                              ------------      ------------     -----------
    <S>                                       <C>               <C>              <C> 
    Tax at statutory rate................            35.0%           (35.0)%           35.0%
    Tax credits..........................             ---             (4.0)             ---
    Tax-exempt interest..................            (0.1)            (0.1)            (0.2)
    Refund of prior year                                                                   
     income taxes........................             ---             (4.8)             ---
    Book expense in excess of                                                              
     IRC 162 limitation..................             3.6              5.0              ---
    State income taxes, net of                                                             
     federal benefit.....................             1.0              ---              1.0
    Excise tax on pension termination....             3.4              ---              ---
    Other, net...........................            (0.8)             0.4             (0.1)
                                                  -------          -------          -------
           Total.........................            42.1%           (38.5)%           35.7%
                                                  =======          =======          ======= 
</TABLE> 

                                      32
<PAGE>
 
     The Company received income tax refunds, net of payments, of $8,641 in
fiscal 1996. In fiscal 1995 and 1994, the Company made income tax payments of
$5,071 and $2,848, respectively.

10. EMPLOYEE BENEFIT PLANS:

     The Company provides eligible employees with retirement benefits under a
401(k) salary reduction and profit sharing plan (the "Plan"). Employees are
eligible after they reach the age of 21, complete one year of service and work
at least 1,000 hours in any calendar year. Under the 401(k) provisions of the
Plan, the majority of eligible employees may contribute up to 20% of their
compensation to the Plan. Company matching contributions, not to exceed 5% of
eligible employees' compensation, are at the discretion of the Company's Board
of Directors. Company matching contributions under the 401(k) provisions of the
Plan become fully vested for eligible employees after three years of service.
Contributions to the Plan under the profit sharing provisions are at the
discretion of the Company's Board of Directors. These profit sharing
contributions become fully vested after five years of service. The Company
contributed $1,200 under the profit sharing provisions of the Plan for fiscal
1996. No contributions were made under the profit sharing provisions for fiscal
1995.

     In addition to the above plans, the Company maintains a non-qualified
compensation plan for a select group of management employees.

     In fiscal 1995, the Company terminated the Watt & Shand, Inc. Employees'
Pension Plan. In connection with the purchase of Watt & Shand, Inc. and the
curtailment of the Watt & Shand, Inc. Employees' Pension Plan in 1992, an
accrual was established in anticipation of the termination at the entity's
purchase date. Due to the establishment of this accrual, the termination of this
plan did not have a material effect on 1995 results.

     In December 1995, the Company merged the Adam, Meldrum and Anderson Co.,
Inc. Pension Plan into the Hess's Department Stores, Inc. Employees' Pension
Plan. These defined benefit pension plans (the "Merged Plan") covered
substantially all the former employees of Adam, Meldrum and Anderson Co., Inc.
and Hess's Department Stores, Inc., respectively. The Adam, Meldrum and Anderson
Co., Inc. Pension Plan was curtailed in fiscal 1992 by the former owners. The
Hess's Department Stores, Inc. Employees' Pension Plan was overfunded at the
time of the purchase of certain assets of Hess's Department Stores, Inc. Due to
the overfunded status of the Merged Plan an asset was recorded in the purchase
price allocation for the estimated net realizable value of the overfunded plan
at the expected termination date.

     In April 1996, the Company began the termination process of the Merged
Plan. The participants' obligations were settled through an election by the
participants of either a lump sum payout or an annuity purchase. The settlement
of participants' obligations was completed in November 1996. As a result of this
settlement, the Company recorded a gain of $3,171, net of $1,132 Federal excise
tax expense, to recognize the value of assets to be reverted to the Company in
excess of the asset established in purchase accounting. The final reversion of
funds to the Company occurred in March 1997.

     Net periodic pension costs for the years ended December 31, 1996, 1995 and
1994 were not material to the financial statements.

                                      33
<PAGE>
 
     The funded status of the Merged Plan at December 31, 1995, based upon an
actuarial valuation was as follows:

<TABLE>
<CAPTION>  
                                                                               1995
                                                                          -------------
                                                                          Assets Exceed
                                                                            Accumulated
                                                                               Benefits
                                                                          -------------
     <S>                                                                  <C> 
     Plan assets at fair value                                                $  38,226
                                                                              ---------
     
     Actuarial present value of benefit obligations:
        Vested benefits                                                          32,286
        Nonvested benefits                                                          266
                                                                              ---------
     Accumulated benefit obligation                                              32,552
                                                                              ---------
     Projected benefit obligation                                                32,552
                                                                              ---------
     Excess of assets over projected benefit obligations                      $   5,674
                                                                              =========
     
     Key economic assumptions used in these determinations were as follows:
        Weighted-average discount rate................................            7.50%
        Expected rate of return on assets.............................            8.00%
</TABLE> 


     The Company's fiscal 1996, 1995 and 1994 expense under the aforementioned
benefit plans was $1,932, $395 and $1,850, respectively.

11. STOCK AWARD PLANS:

     The Company's Amended and Restated 1991 Stock Option and Restricted Stock
Plan (the "Stock Plan"), as amended through January 26, 1996, provides for the
granting of the following options and awards to certain associates, officers,
consultants and advisors: Common Stock options; performance-based Common Stock
options as part of a long-term incentive plan for selected officers; and Common
Stock awards subject to substantial risk of forfeiture ("Restricted Shares").
The maximum number of shares to be granted under the Stock Plan, less
forfeitures, is 1,350,000 shares. In addition to the Stock Plan, during 1991 the
Board of Directors approved a Phantom Equity Replacement Plan (the "Replacement
Plan") to replace the Company's previous deferred compensation arrangement that
was structured as a phantom stock program.

     Options granted under the Stock Plan, excluding Restricted Share awards,
are generally issued at the market price of the Company's stock on the date of
grant, vest over three to five years and have a ten year term. Grants under the
Replacement Plan vest over approximately one to six years and have a thirty year
term.

     Compensation cost charged to operations, calculated using the intrinsic
value method as required by APB Opinion No. 25, "Accounting for Stock Issued to
Employees", was $505, $293 and $180 in fiscal 1996, 1995 and 1994, respectively.
Had the Company recorded compensation expense using the fair value based method
as discussed in SFAS No. 123, "Accounting for Stock-Based Compensation", net
income (loss) and earnings (loss) per share would have been reduced to the pro
forma amounts indicated below:

<TABLE> 
<CAPTION> 
                                                              1996           1995
                                                            --------       --------
                <S>                      <C>                <C>            <C> 
             Net income (loss)           As reported        $  6,811       $ (9,203)
                                         Pro forma             5,987         (9,496)

             Earnings (loss) per share   As reported        $   0.61       $  (0.83)
                                         Pro forma              0.54          (0.86)
</TABLE> 

     The Company used the Black-Scholes option pricing model to calculate the
fair value of the stock options at the grant date. The following assumptions
were used for both 1996 and 1995 calculations: risk-free interest rate -- 6.4%;
expected volatility -- 65%; expected life -- 7 years; expected dividend yield --
0.0%.

                                      34
<PAGE>
 
     A summary of the options under the Stock Plan follows:

<TABLE> 
<CAPTION> 
                                                                                                                        Restricted
                                                         Common Stock Options         Performance-Based Options           Shares
                                                        ------------------------      -------------------------         ----------
                                                        Number of       Average         Number of      Average            Number
                                                         Options         Price           Options        Price            of Shares
                                                        ---------      ---------        ---------     ---------          ---------
<S>                                                    <C>             <C>              <C>           <C>               <C> 
Fiscal 1994
   January 29, 1994.................................     361,500         $10.73               ---         ---              33,696
       Granted......................................     121,100          $7.98            86,300       $7.25                 ---
       Exercised....................................         ---            ---               ---         ---              (8,424)
       Forfeited....................................     (80,624)         $9.89               ---         ---              (3,744)
                                                       ---------                        ---------                       ---------
   January 28, 1995.................................     401,976         $10.07            86,300       $7.25              21,528
                                                       =========                        =========                       =========

   Options exercisable at January 28, 1995..........     173,782         $10.64               ---         ---                 ---

   Weighted average fair value of
   options granted during fiscal 1994...............                      $5.15                         $5.03
- ---------------------------------------------------------------------------------------------------------------------------------
Fiscal 1995

       Granted......................................     371,600          $7.26            33,300      $11.25             270,000
       Exercised....................................     (68,868)         $8.90               ---         ---              (7,176)
       Forfeited....................................     (66,958)         $9.91           (25,600)      $7.25              (2,912)
                                                       ---------                        ---------                       ---------
   February 3, 1996.................................     637,750          $8.57            94,000       $8.67             281,440
                                                       =========                        =========                       =========

   Options exercisable at February 3, 1996..........     142,885         $11.26               ---         ---                 ---

   Weighted average fair value of
   options granted during fiscal 1995...............                      $5.84                         $7.89
- ---------------------------------------------------------------------------------------------------------------------------------
Fiscal 1996

       Granted......................................     131,286          $6.58           176,800       $6.13                 ---
       Exercised....................................         ---            ---               ---         ---             (11,659)
       Forfeited....................................     (17,216)         $8.69           (60,700)      $7.25              (1,456)
                                                       ---------                        ---------                       ---------
   February 1, 1997.................................     751,820          $8.22           210,100       $6.94             268,325
                                                       =========                        =========                       =========

   Options exercisable at February 1, 1997..........     328,653          $9.54               ---         ---                 ---

   Weighted average fair value of
   options granted during fiscal 1996...............                      $4.40                         $4.20

- ---------------------------------------------------------------------------------------------------------------------------------
</TABLE> 
     The exercised shares in the above summary for Restricted Shares represent
shares for which the restrictions have lapsed.

     The range of exercise prices for the Common Stock options outstanding as of
February 1, 1997 was $5.88 to $13.00 with a weighted average contractual life of
7.7 years. The range of exercise prices for the performance-based options was
$6.13 to $11.25, with a weighted average contractual life of 8.9 years.

     A summary of the status of the Replacement Plan follows:

<TABLE> 
<CAPTION> 
                                                       Discount            Non-Discount
                                                        Options               Options
                                                     ------------          ------------
<S>                                                  <C>                   <C> 
        Exercise Price                                      $3.25                $13.00
        --------------
        
        January 29, 1994.......................           184,698                51,637
          Exercised............................           (28,810)                  ---
          Forfeited............................               ---                (2,743)

    -------------------------------------------------------------------------------------------
        January 28, 1995.......................           155,888                48,894
          Exercised............................           (10,239)                  ---
          Forfeited............................            (3,071)               (6,288)

    -------------------------------------------------------------------------------------------
        February 3, 1996.......................           142,578                42,606
          Exercised............................               ---                   ---
          Forfeited............................               ---                   ---

    -------------------------------------------------------------------------------------------
        February 1, 1997.......................           142,578                42,606

    -------------------------------------------------------------------------------------------
</TABLE> 

     As of February 1, 1997, February 3, 1996 and January 28, 1995, the
exercisable discounted options amounted to 138,861, 130,259 and 125,537,
respectively, and exercisable non-discounted options amounted to 39,746, 36,413
and 34,850, respectively.

     Cancellation of options and shares in the above plans resulted primarily
from the termination of the employment of certain executives and voluntary
forfeitures by key executives.

                                      35
<PAGE>
 
      
12. ACQUISITIONS:

     On March 6, 1995, the Company acquired three vacant department stores in
Rochester, New York for $14,565. The stores opened to the public on November 1,
1995. In addition, on November 13, 1995, the Company acquired one department
store in Greece Ridge, New York for $3,670. This unit opened to the public on
August 8, 1996 following a major remodel.

     On October 18, 1994, the Company acquired certain assets of C.E. Chappell &
Sons, Inc., a six-unit department store company headquartered in Syracuse, New
York for approximately $7,900. The acquisition was accounted for using the
purchase method of accounting.

     On September 30, 1994, the Company acquired nineteen stores and a 325,000-
square-foot distribution center from Hess's Department Stores, Inc. The Company
assumed leasehold obligations of eighteen stores, acquired ownership in an
additional store and distribution center and bought all of the related
inventories and certain other assets. The transaction was effected through the
payment of $54,774 of cash and the assumption of certain liabilities and
merchandise payables. The acquisition was accounted for using the purchase
method of accounting and resulted in goodwill and other intangible assets of
$8,096. Goodwill is being amortized over twenty years on a straight-line basis.
Intangible assets, related to favorable operating leases, are being amortized
over their associated lease periods ranging from six to forty-eight years on a
straight-line basis.

     On July 2, 1994, the Company acquired Adam, Meldrum & Anderson Co., Inc., a
ten-unit department store company located primarily in and around the greater
Buffalo, New York area. The transaction was effected through the exchange of
$3,132 in cash and the assumption of debt and other liabilities for all of the
capital stock. The acquisition was accounted for using the purchase method of
accounting.

     During fiscal 1995, the allocation of purchase prices relating to the 1994
acquisitions of Adam, Meldrum, & Anderson Co., Inc., Hess's Department Stores,
Inc. and C.E. Chappell & Sons, Inc. was finalized. The impact of these
adjustments was not material. The effect of these adjustments has properly been
excluded from the Consolidated Statement of Cash Flows for fiscal 1995 as these
were noncash items.

     The operating results of all acquisitions have been included in the
Company's consolidated statements of operations since the date of acquisition.
The following summary, prepared on a pro forma basis, combines the consolidated
results of operations as if the acquisitions had occurred at the beginning of
fiscal 1994. These results have been prepared for comparative purposes only and
do not purport to be indicative of what would have occurred had the acquisitions
been made at the beginning of 1994, or of the results which may occur in the
future.

<TABLE> 
<CAPTION> 
                                                       1994
                                                   -----------
                                                   (unaudited)
               <S>                                 <C> 
               Net sales                           $  634,808
               Net income                          $    8,514
               Net income per common share         $     0.77
</TABLE> 

                                      36
<PAGE>
 
13. QUARTERLY RESULTS (Unaudited):

<TABLE> 
<CAPTION> 
                                                                               FISCAL QUARTER ENDED
                                                            ---------------------------------------------------------
                                                              May 4,        August 3,      November 2,     February 1,
Fiscal 1996:                                                   1996            1996            1996           1997
- ------------                                                ---------       ---------      -----------     ----------
<S>                                                         <C>             <C>            <C>             <C> 
Net sales........................................           $ 129,320       $ 130,740       $ 148,374       $ 218,048
Other income, net................................                 522             500             497             911
                                                             --------        --------        --------        --------
                                                                                                          
                                                              129,842         131,240         148,871         218,959
                                                             --------        --------        --------        --------
                                                                                                          
                                                                                                          
Costs of merchandise sold........................              80,518          81,276          93,514         140,255
Selling, general and administrative expenses.....              46,615          46,172          48,497          56,031
Depreciation and amortization....................               3,048           3,025           3,256           3,429
Unusual income...................................                 ---             ---             ---          (3,171)/(1)/
                                                             --------        --------        --------        --------
                                                                                                          
                                                                                                          
Income (loss) from operations....................                (339)            767           3,604          22,415
Interest expense, net............................               3,097           3,801           3,979           3,810
                                                             --------        --------        --------        --------
                                                                                                          
                                                                                                          
Income (loss) before income taxes................              (3,436)         (3,034)           (375)         18,605
Income tax provision (benefit)...................              (1,237)         (1,088)           (133)          7,407
                                                             --------        --------        --------        --------
                                                                                                          
                                                                                                          
Net income (loss)................................            $ (2,199)       $ (1,946)       $   (242)       $ 11,198
                                                             ========        ========        ========        ========
                                                                                                          
                                                                                                          
Net income (loss) per share......................            $  (0.20)       $  (0.18)       $  (0.02)       $   1.00
                                                             ========        ========        ========        ========
                                                                                                          
                                                                                                          
Weighted average shares outstanding..............          11,062,000      11,064,000      11,064,000      11,164,000
</TABLE> 


     /(1)/ Gain recognized on the pension termination was $1.6 million or $0.14
per share on an after-tax basis (see Note 10).

<TABLE> 
<CAPTION> 
                                                                               FISCAL QUARTER ENDED
                                                            ---------------------------------------------------------
                                                             April 29,       July 29,      October 28,     February 3,
Fiscal 1995:                                                   1995            1995           1995            1996
- ------------                                                ---------       ---------      -----------     ----------
<S>                                                         <C>             <C>            <C>             <C> 
Net sales...........................................        $ 126,094       $ 128,422       $ 138,927       $ 213,915
Other income, net...................................              404             413             428           1,021
                                                             --------        --------        --------        --------

                                                              126,498         128,835         139,355         214,936
                                                             --------        --------        --------        --------


Costs of merchandise sold...........................           76,358          79,258          86,172         146,159/(1)/
Selling, general and administrative expenses........           48,907          48,057          48,499          59,404
Depreciation and amortization.......................            2,786           2,854           2,308           3,947
Unusual expense.....................................              ---             ---           5,471/(1)/        ---
Restructuring charges...............................              ---             ---             ---           5,690/(1)/
                                                             --------        --------        --------        --------


Loss from operations................................           (1,553)         (1,334)         (3,095)           (264)
Interest expense, net...............................            1,794           1,832           2,075           3,021
                                                             --------        --------        --------        --------


Loss before income taxes............................           (3,347)         (3,166)         (5,170)         (3,285)
Income tax benefit..................................           (1,204)         (1,139)         (1,861)         (1,561)
                                                             --------        --------        --------        --------

Net loss............................................         $ (2,143)       $ (2,027)       $ (3,309)       $ (1,724)
                                                             ========        ========        ========        ========



  Net loss per share................................         $  (0.19)       $  (0.18)       $  (0.30)       $  (0.16)
                                                             ========        ========        ========        ========

Weighted average shares outstanding.................       11,001,000      11,057,000      11,059,000      11,059,000
</TABLE> 



     /(1)/ Unusual items were $3.5 million or $0.32 per share on an after-tax
basis. Restructuring charges, which included a $3.5 million pre-tax charge
recorded as a component of costs of merchandise sold, amounted to $5.9 million
or $0.53 per share on an after-tax basis.

                                      37
<PAGE>
 

14. CHIEF EXECUTIVE OFFICER EMPLOYMENT:

     In August 1995, the Company hired Mr. Heywood Wilansky as President and
Chief Executive Officer pursuant to a three year employment agreement. In
addition to a base salary, bonus eligibility, and other annual benefits and
perquisites, he received 250,000 restricted shares of common stock and an option
to purchase 250,000 shares of common stock at $6.625 per share (the market price
on issuance date). The restricted shares, which as of the date of the grant had
a market value of $1,656, will vest at the rate of 33-1/3% per annum over three
years beginning at the third anniversary of the date of employment. The market
value of $1,656 is being amortized over the five year vesting period. The
options will become exercisable at the rate of 33-1/3% per annum over three
years beginning on the first anniversary of the date of employment and expiring
upon the lapse of ten years from the date the options were granted. Both the
stock options and restricted shares were issued under the Stock Plan (see Note
11). Should Mr. Wilansky leave the Company before vesting, these benefits will
be forfeited upon departure except in certain limited circumstances. Mr.
Wilansky also received a one-time signing bonus of $750 in fiscal 1995.


15. UNUSUAL (INCOME) EXPENSE:

     In January 1997, the Company recorded unusual income of $3,171 before
taxes. This is presented separately as a component of income (loss) from
operations in the Consolidated Statements of Operations. The income relates to a
$4,303 gain that was recognized on the termination of the Merged Plan. The gain
was partially offset by $1,132 for Federal excise tax that will be paid when the
pension assets are reverted to the Company. The asset reversion occurred in
March 1997 (see Note 10).

     In October 1995, the Company recorded unusual expenses of $5,471 before
taxes. This is presented separately as a component of income (loss) from
operations in the Consolidated Statements of Operations. The charge relates to
$2,200 incurred in pre-opening costs for the three new stores opened in
Rochester, New York and one store in Elmira, New York, and the remainder relates
to costs incurred in the hiring of the Chief Executive Officer (see Note 14) and
the cost of litigation associated with the hiring of this executive.



16. RESTRUCTURING CHARGES:

     In January 1996, the Company recorded a restructuring charge of $5,690
before taxes. This is presented separately as a component of income (loss) from
operations in the Consolidated Statements of Operations. The amount is comprised
of $5,000 relating to store closings and $690 for workforce reductions. The
$5,000 for store closings relates to stores that the Company has committed to
close due to poor performance. The costs provided for these store closings
represented noncancellable lease costs after store operations cease, lease
cancellation costs and nonrecoverable investments in property, fixtures and
equipment. During 1996, the Company closed five locations, with combined sales
and net operating income of $12,600 and $293, respectively, for the 1996 fiscal
year. The amounts incurred and the remaining accrual as of February 1, 1997 for
store closings were $1,525 and $3,475, respectively. As of February 3, 1996, no
amounts were paid on these store closings. It is anticipated that the remaining
costs will be expended through the end of 1999. The $690 relating to workforce
reductions consisted of severance paid in connection with the elimination of
approximately 700 positions. These positions were eliminated across all areas of
the Company and represented approximately 250 employees on a full time
equivalent basis. The amounts paid during fiscal 1996 and 1995 for these
workforce reductions were $277 and $413, respectively. As of February 1, 1997
there was no accrual remaining.

                                      38
<PAGE>
 
17. SUBSEQUENT EVENT:

     On April 10, 1997, the Company entered into an asset based borrowing
agreement with a three-year term, replacing its existing financing agreement
(see Note 2). The new agreement is fully underwritten by GE Capital Corporation
and Bank of Boston. The terms of the new financing provide for a secured
revolving credit facility of up to $200,000. The amount allowed to be borrowed
is based on eligible inventory and selected fixed assets and real estate. The
new financing will provide the Company with additional borrowing capacity during
peak inventory periods. The agreement contains restrictive convenants, including
but not limited to, the maintenance of certain financial ratios, limitations on
dividends, additional incurrence of debt, capital expenditures and acquisitions.
As a result of this transaction, the Company will incur a one-time pre-tax
charge of $753 in the first quarter of fiscal 1997 relating to the early
extinguishment of debt.

     The Company completed a sale and leaseback transaction on two of its owned
properties. The transaction was completed April 10, 1997 and generated net
proceeds of $11,000. Proceeds of $8,000 were used to pay down debt with the
remainder providing additional working capital. The leaseback terms under this
agreement provide that the Company lease the properties over a primary term of
twenty years with six five-year renewal options. The lease will be accounted for
as an operating lease for financial reporting purposes.

Report of Independent Public Accountants
- ----------------------------------------

     To the Shareholders of The Bon-Ton Stores, Inc.:

     We have audited the accompanying consolidated balance sheets of The Bon-Ton
Stores, Inc. (a Pennsylvania corporation) and subsidiaries as of February 1,
1997 and February 3, 1996 and the related consolidated statements of operations,
shareholders' equity and cash flows for each of the three fiscal years in the
period ended February 1, 1997. These financial statements are the responsibility
of the Company's management. Our responsibility is to express an opinion on
these financial statements based on our audits.

     We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

     In our opinion, the financial statements referred to above present fairly,
in all material respects, the consolidated financial position of The Bon-Ton
Stores, Inc. and subsidiaries as of February 1, 1997 and February 3, 1996, and
the consolidated results of their operations and their cash flows for each of
the three fiscal years in the period ended February 1, 1997 in conformity with
generally accepted accounting principles.


Philadelphia, PA                                         /s/ Arthur Andersen LLP
March 5, 1997
(Except with respect to the matter discussed in Note 17, as to which the date is
April 10, 1997.)

                                      39

<PAGE>
 
                                                                     EXHIBIT 21

                        SUBSIDIARIES OF THE REGISTRANT

The Bon-Ton Department Stores, Inc., a Pennsylvania corporation

The Bon-Ton Corp., a Delaware corporation

The Bon-Ton Stores of Lancaster, Inc., a Pennsylvania corporation

The Bon-Ton National Corp., a Delaware corporation

The Bon-Ton Trade Corp., a Delaware corporation

BTRGP, Inc., a Pennsylvania corporation

Adam, Meldrum & Anderson Co., Inc., a New York corporation

The Bon-Ton Receivables Partnership, L.P., a Pennsylvania limited partnership 

The Bon-Ton Properties - Greece Ridge G.P., Inc., a New York corporation

The Bon-Ton Properties - Greece Ridge L.P., a Delaware limited partnership

The Bon-Ton Properties - Irondequoit G.P., Inc., a New York corporation

The Bon-Ton Properties - Irondequoit L.P., a Delaware limited partnership

The Bon-Ton Properties - Marketplace G.P., Inc., a New York corporation

The Bon-Ton Properties - Marketplace L.P., a Delaware limited partnership

The Bon-Ton Properties - Eastview G.P., Inc., a New York corporation

The Bon-Ton Properties - Eastview L.P., a Delaware limited partnership


<PAGE>
 
                                                                     EXHIBIT 23



                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS

As independent public accountants, we hereby consent to the incorporation of our
reports dated March 5, 1997 (except with respect to the matter discussed in Note
17 to the consolidated financial statements, as to which the date is April 10, 
1997) included or incorporated by reference in this Form 10-K, into the
Company's previously filed Form S-8 Registration Statements, Registration Nos.
33-43105 and 33-51954.


                                                         /s/ Arthur Andersen LLP
Philadelphia, PA
April 30, 1997



<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED BALANCE SHEET AS OF FEBRUARY 1, 1997 AND THE CONSOLIDATED STATEMENT
OF OPERATIONS FOR THE FISCAL YEAR ENDED FEBRUARY 1, 1997 AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          FEB-01-1997
<PERIOD-START>                             FEB-04-1996
<PERIOD-END>                               FEB-01-1997
<CASH>                                           6,516
<SECURITIES>                                         0
<RECEIVABLES>                                   19,075
<ALLOWANCES>                                     2,769
<INVENTORY>                                    161,191
<CURRENT-ASSETS>                               202,402
<PP&E>                                         188,390
<DEPRECIATION>                                  70,674
<TOTAL-ASSETS>                                 341,252
<CURRENT-LIABILITIES>                           99,549
<BONDS>                                        128,098
                                0
                                          0
<COMMON>                                           113
<OTHER-SE>                                     111,372
<TOTAL-LIABILITY-AND-EQUITY>                   341,252
<SALES>                                        626,482
<TOTAL-REVENUES>                               628,912
<CGS>                                          395,563
<TOTAL-COSTS>                                  602,465
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              14,687
<INCOME-PRETAX>                                 11,760
<INCOME-TAX>                                     4,949
<INCOME-CONTINUING>                              6,811
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     6,811
<EPS-PRIMARY>                                     0.61
<EPS-DILUTED>                                     0.61
        

</TABLE>


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