BON TON STORES INC
8-K, 1998-03-26
DEPARTMENT STORES
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<PAGE>
 
                       SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C.  20549


                                    FORM 8-K

                                 CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(D) OF
                      THE SECURITIES EXCHANGE ACT OF 1934


      Date of Report (Date of earliest event reported): February 27, 1998
                                                        -----------------


                            The Bon-Ton Stores, Inc.
- ------------------------------------------------------------------------------
             (Exact name of Registrant as specified in its charter)
 

           Pennsylvania                0-19517         23-2835229
- -----------------------------------  -----------   ------------------
     (State or other juris-          (Commission      (IRS Employer
     diction of incorporation)        File No.)    Identification No.)
 
           2801 East Market Street
             York, Pennsylvania                      17402
   ----------------------------------------        -----------
   (Address of principal executive offices)        (Zip Code)



      Registrant's telephone number, including  area code:  (717) 757-7660

- --------------------------------------------------------------------------------
         (Former name or former address, if changed since last report)

                                      -1-
<PAGE>
 
ITEM 5.   OTHER EVENTS.

     On February 27, 1998, The Bon-Ton Stores, Inc. (the "Company") entered into
an Employment Agreement with Heywood Wilansky (the "Agreement").  The Agreement,
effective as of February 1, 1998, extended the term of Mr. Wilansky's employment
with the Company through January 31, 2003 unless sooner terminated in accordance
with the Agreement.  The terms of Mr. Wilansky's employment are as set forth in
the Agreement, attached hereto as Exhibit 99.

ITEM 7. FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION AND EXHIBITS.

        (a)  Financial Statements of Business Acquired.

             Not applicable.

        (b)  Pro Forma Financial Information.
 
             Not applicable.

        (c)  Exhibits.

             Exhibit 99     Employment Agreement between The Bon-Ton Stores,
                            Inc. and Heywood Wilansky dated February 27, 1998

                                      -2-
<PAGE>
 
                                   SIGNATURE

     Pursuant to the  requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                              The Bon-Ton Stores, Inc.
                              -----------------------------------------------
                              (Registrant)


Date:  March 26, 1998
                              By:  /s/ James H. Baireuther
                                   ------------------------------------------
                                   James H. Baireuther,
                                   Senior Vice President, Chief Financial
                                   Officer and Chief Accounting Officer

                                      -3-
<PAGE>
 
                                 EXHIBIT INDEX

<TABLE>
<CAPTION>
Exhibit                       Description                            Method of Filing
- ---------  -------------------------------------------------  ------------------------------
<S>        <C>                                                <C>
99         Employment Agreement between The Bon-Ton           Filed electronically herewith.
           Stores, Inc. and Heywood Wilansky dated February
           27, 1998
</TABLE>

                                      -4-

<PAGE>
 
                                                                    EXHIBIT 99
 
                             EMPLOYMENT AGREEMENT
                             --------------------


          THIS AGREEMENT ("the Agreement") made this 27th day of February,
1998, by and between THE BON-TON STORES, INC., a Pennsylvania corporation
("the Company"), and Heywood Wilansky ("Executive").

                              W I T N E S S E T H:
                              - - - - - - - - - - 

          WHEREAS, the (Company and Executive are parties to an Employment
Agreement) dated August 18, 1995, as amended (the "Prior Employment Agreement")

          WHEREAS, the Company wishes to continue to employ Executive and
Executive wishes to continue in the employ of the Company on the terms and
conditions contained in this Agreement; and

          NOW, THEREFORE, in consideration of the facts, mutual promises and
covenants contained herein and intending to be legally bound hereby, the Company
and Executive hereby agree that the Prior Employment Agreement shall terminate
effective January 31, 1998 (subject to Executive's retention of all salary,
bonuses, restricted stock grants and stock options granted under the term of the
Prior Employment Agreement in accordance with its provisions) and this Agreement
shall govern Executive's employment effective February 1, 1998 on the following
terms and conditions:

           1.  Position and Responsibilities.
               ----------------------------- 

               (a)  Executive shall be employed as the Company's Chief Executive
Officer, with complete executive authority for all aspects of the Company's
operations subject to policies and directives of the Board of Directors
(hereinafter the "Board").  Executive shall 
<PAGE>
 
report directly to the Chairman of the Board of Directors of the Company, and
shall work at the Company's headquarters in York, Pennsylvania.

               (b)  Throughout the term of this Agreement, Executive shall
devote his entire working time, energy, attention, skill and best efforts to the
affairs of the Company and to the performance of his duties hereunder in a
manner which will faithfully and diligently further the business and interests
of the Company. In addition, throughout the term of this Agreement, Executive
may not, directly or indirectly, do any work for or on behalf of any other
company while employed by the Company, regardless of whether it is for a
competitor, without the written consent of the Chairman.

               (c)  Executive shall not obtain goods or services or otherwise
deal on behalf of the Company with any business or entity in which Executive or
a member of his family has a financial interest or from which Executive or a
member of his immediate family may derive a financial benefit as a result of
such transaction, except that this prohibition shall not apply to any public
company in which Executive or a member of his family owns less than one percent
of the outstanding stock.

          2.   Term of Agreement.  This Agreement shall govern the terms of
               -----------------                                           
Executive's employment with the Company from February 1, 1998 (the "Effective
Date"), and shall continue through and terminate on January 31, 2003, unless
sooner terminated in accordance with Paragraph 12 below.  This time shall be
referred to as "the Term".

           3.  Compensation.
               ------------ 

               (a)  Salary.  Executive shall receive a base salary at the 
                    ------ 
annual rate of One Million Dollars ($1,000,000). This base salary, less taxes
and normal deductions, shall be 

                                       2
<PAGE>
 
paid to Executive in substantially equal installments in accordance with the
Company's regular executive payroll practices in effect from time to time. The
annual base salary may be reviewed from time to time during the Term by the
Board to ascertain whether, in its sole discretion, such base salary should be
increased or decreased but in no event will the base salary be less than One
Million Dollars ($1,000,000) per year.

               (b)  Performance Bonus.  Executive shall be eligible to receive
                    -----------------
an annual bonus of up to $1 million based on the attainment of reasonable
performance goals established for the Company's bonus plan by the Compensation
Committee of the Board (hereinafter "the Committee") after consultation with
Executive with respect to each fiscal year. The possible bonus for each year
shall be up to 100% of the Executive's base salary based on a combination of the
performance of the Company and Executive according to the criteria established
by the Committee.  The bonus shall be payable no later than April 15 in the year
following the year in which the bonus is earned.

               (c)  Restricted Stock Grant.  The Company agrees to award 
                    ----------------------
Executive 250,000 shares of stock in the Company as soon as practicable
following the adoption by the Company on or after February 1, 1998 of the Bon-
Ton Stores, Inc. Performance Based Stock Incentive Plan, substantially in the
form set forth as Exhibit A hereto, to be adopted by the Company and
administered by the Compensation Committee of the Company's Board of Directors
("the Plan") under the terms of the Plan. The Executive's ownership in the
shares shall vest in three annual installments on the last day of the Company's
fiscal year which occurs on or about the third, fourth and fifth anniversaries
of the Effective Date in the amount of 83,334, 83,333 and 83,333 shares
respectively, provided that the Executive meets the performance goals

                                       3
<PAGE>
 
established by the Compensation Committee pursuant to the terms of the Plan, and
except as set forth below. If Executive is discharged without Cause prior to the
expiration of the Term, his ownership in all shares shall immediately vest. If
Executive is discharged for Cause or resigns prior to the third anniversary of
the Effective Date, Executive shall forfeit his entitlement to all 250,000
shares. After the third anniversary of the Effective Date, the Executive's
ownership of the shares shall continue to vest for so long as he remains in the
employ of the Company and is not discharged for Cause or does not resign.

          (d) Stock Options.  As soon as practicable following the adoption by
              -------------                                                   
the Company on or after February 1, 1998 of the Plan, the Company shall grant to
Executive pursuant to the Plan options to purchase 250,000 shares of the
Company's Common Stock at a purchase price equal to the $8.00 per share.  Such
options are not intended to qualify as incentive stock options under Section 422
of the Internal Revenue Code.  The options will expire on the day preceding the
tenth anniversary of the Effective Date (unless sooner terminated as provided
under the Plan) and shall vest and become exercisable in annual installments on
the day prior to the first, second and third anniversaries of the Effective Date
in the amount of 83,334, 83,333, and 83,333 shares, respectively, provided that
the Executive meets the performance goals established by the Compensation
Committee pursuant to the Plan, and except as set forth below. If Executive is
discharged without Cause, all options shall become immediately vested and shall
remain exercisable for a period of 90 days after termination of employment.  If
Executive resigns or is discharged for Cause prior to the expiration of the
Term, all options not exercised, whether or not vested, shall immediately be
canceled.  The grant of the options shall be substantially in the form set forth
as Exhibit B hereto, the terms of which shall control the options.

                                       4
<PAGE>
 
          4.   Residence and Transportation.  The Executive may live in the
               ----------------------------                                
Baltimore metropolitan area at a location of his choosing.  The Company shall
furnish to Executive a sedan and driver to transport Executive from his home to
the Company's headquarters.

           5.  Insurance.
               --------- 

               (a)  Life Insurance.  The Company will purchase individual term 
                    -------------- 
life insurance coverage for Executive to supplement the group term life
insurance available to all Executives at the Company so that the aggregate
amount of term life insurance in effect during the Executive's employment equals
$3 million. The Company will purchase a separate life insurance policy to
provide that if the Executive works continuously for the Company until age 55
and retires from the employ of Company on or after age 55, the Executive's
beneficiaries will receive life insurance of $1 million upon his death from age
55 to age 62 and $1.2 million from age 62 thereafter. The Company's obligations
hereunder shall be subject to the eligibility requirements and other terms,
conditions and restrictions of the insurance agreements and shall be contingent
upon Executive passing each insurance company's required medical examination and
qualifying for insurance at standard, non-smoking rates.

               (b)  Medical Insurance.  Executive and his eligible dependents 
                    -----------------
shall be eligible to participate in the Company's group medical plans, subject
to the eligibility requirements and other terms, conditions and restrictions set
forth in the plan documents or insurance agreements. In addition, the Company
shall either create a supplemental health insurance plan or set aside the amount
of $5,000 annually to be used by the Executive for medical expenses not covered
by the Company's group medical plans.

                                       5
<PAGE>
 
           6.  Supplemental Retirement Benefit.
               ------------------------------- 

               (a)  SERP Benefit.  Upon the Effective Date, the Company's 
                    ------------
obligation to make additional payments pursuant to paragraph 6 of the Prior
Employment Agreement shall terminate, and the Executive's right to a
Supplemental Retirement Benefit shall be governed by this Agreement. The Company
agrees to establish, as of the Effective Date, a supplemental retirement plan
for the Executive (the "SERP") which shall provide a benefit for the Executive,
unless such benefit is forfeited pursuant to the terms of the SERP, that is the
actuarial equivalent of an annuity for the Executive's life only which pays to
the Executive, commencing as of the first day of the month following the date
the Executive retires or otherwise terminates employment on or after attaining
age 55, a monthly benefit of $26,050.42 (equal to an annual benefit of $312,605)
until the Executive attains age 62, and which pays to the Executive, commencing
as of the first day of the month following the attainment by the Executive of
age 62, a monthly benefit of $24,402.42 (equal to an annual benefit of $292,829)
thereafter.

               (b)  Payment of Retirement Benefit.  Except as otherwise provided
                    -----------------------------                               
herein, the Executive shall be entitled to receive his benefit under the SERP
(i) as of the first day of the month following the date the Executive attains
age 55, if the Executive's employment with the Company has been terminated
without Cause by the Company at any time prior to such date, or (ii) as of the
first day of the month following the date the Executive's employment with the
Company terminates at any time on or after the Executive attains age 55.
Notwithstanding anything to the contrary contained herein, if there is a Change
of Control while the Executive is employed by the Company, the Executive shall
be entitled to receive his benefit under the SERP 

                                       6
<PAGE>
 
as of the first day of the month following the later of the date the Executive's
employment with the Company terminates or the date the Executive attains age 55.

               (c)  Payment of Benefits on Permanent Disability of the 
                    --------------------------------------------------
Executive.  If the Executive's employment with the Company terminates at any 
- ---------
time prior to the attainment of age 55 on account of the Executive's permanent
disability, the Executive shall be entitled to a benefit under the SERP as of
the first day of the month following the Executive's termination of employment;
provided, however, that the benefit payable under the SERP following such a
termination of employment shall be a benefit having an actuarial value equal to
the actuarial value of the SERP as determined under paragraph (a), assuming such
benefit commences as of the first day of the month following the date the
Executive will attain age 55, multiplied by a fraction, the numerator of which
is the number of full calendar months during which the Executive was employed by
the Company and the denominator of which is the number of full calendar months
between the date the Executive was initially employed by the Company and the
date the Executive would achieve age 55. For purposes of the SERP, the Executive
shall be deemed to have terminated employment with the Company on account of
permanent disability if the Executive qualifies as of the date of such
termination for long term disability benefits provided under the terms of the
Company's long term disability plan, if any, in effect as of such time. If no
such plan is in effect, the Executive shall be deemed to have terminated
employment with the Company on account of permanent disability if the Executive
is unable to engage in any substantial gainful activity by reason of any
medically determinable physical or mental impairment which can be expected to
result in death or which has lasted or can be expected to last for a continuous
period of not less than 12 months. The determination of whether the 

                                       7
<PAGE>
 
Executive is permanently and totally disabled as described in the preceding
sentence shall be made at the discretion of the Board of Directors of the
Company, which shall take into account such facts and circumstances, and such
evidence of disability as the Board of Directors of the Company deems
appropriate.

               (d)  Payment of Benefits on Death of the Executive.  In the event
                    ---------------------------------------------
of the death of the Executive, a benefit shall be payable under the SERP to the
surviving spouse of the Executive. In such event, the surviving spouse of the
Executive shall receive a benefit under the SERP as of the first day of the
month following the death of the Executive that has same actuarial value as an
annuity payable for the life of the surviving spouse commencing as of the first
day of the month following the date the Executive would have attained age 55 and
providing a monthly benefit of $13,025.12 until the Executive would have
attained age 62, and which pays to the surviving spouse of the Executive,
commencing as of the first day of the month following the date the Executive
would have attained age 62, a monthly benefit of $12,201.21. In the event the
Executive is not survived by his Spouse, no benefits shall be payable under the
SERP following the death of the Executive.

               (e)  Form of Payment.  The benefit payable under the SERP shall 
                    ---------------
be provided in the form of an annuity, purchased by the Company from an
insurance company mutually acceptable to both the Company and the Executive and
distributed to the Executive or to the Executive's surviving spouse, as the case
may be. Notwithstanding the foregoing, the Company may, at its discretion, pay a
lump sum in cash to the Executive (or to the Executive's surviving spouse as the
case may be) that is the actuarial equivalent of the SERP benefit otherwise
payable to the Executive or to the Executive's surviving spouse.

                                       8
<PAGE>
 
               (f)  Actuarial Value.  Actuarial values, or actuarial 
                    ---------------
equivalents shall be determined for purposes of the SERP by reference to the
cost that would be required to purchase the annuity benefit to be provided from
an insurance company mutually acceptable to both the Company and the Executive.

               (g)  Forfeiture.  If the Executive is discharged for Cause at 
                    ----------   
any time, or if the Executive voluntarily terminates his employment with the
Company for any reason prior to his attainment of age 55, then the Executive
shall forfeit all rights to any benefits otherwise payable under the SERP and
the Company shall cease to have any obligation to provide any benefits under the
SERP and the Executive shall be obligated to repay to the Company any amounts
previously paid to the Executive by the Company pursuant to Section 6 of the
Prior Employment Agreement (as amended). Any such repayment shall be made in a
manner to be designated by the Company so as to minimize its tax liabilities
based upon the tax law at the time, and shall be in an amount equal to the total
value of all such payments, plus earnings thereon, reduced by the amount of the
Executive's actual tax liability incurred as a result of receiving such
payments, but taking into account any tax benefits to Executive as a result of
such repayment.

               (h)  Payments Made Under Section 6 of the Prior Employment 
                    -----------------------------------------------------
Agreement. Notwithstanding anything contained herein to the contrary, the 
- ---------  
actuarial values used for purposes of determining the benefits to be provided
under this Section 6 shall in all events by offset by an amount equal to the
accumulated value, as of the date any such determination is required to be made,
of the payments made by the Company to the Executive under the terms of Section
6 of the Prior Employment Agreement, taking into account the earnings on such
amounts 

                                       9
<PAGE>
 
from the date paid until the date such determination is made. All amounts paid
under Section 6 of the Prior Employment Agreement, and the earnings thereon,
shall be held by the Executive in a separate account (the "Retirement Account")
which may be the existing account in which such funds are held, or in such other
account as the Executive may establish for this purpose, which account shall be
owned and maintained by him, subject to the obligation to repay such amounts
otherwise required under this Section 6, and to the following additional terms
and conditions:
                    
                    (i)    The Retirement Account shall be maintained at a
reputable financial institution determined by the Executive and approved by the
Company (which approval shall not be unreasonably withheld).

                    (ii)   The assets held in the Retirement Account shall be
invested in the following, in such amounts and proportions as the Executive
determines to be appropriate, at his discretion, subject to such reasonable
limitations as may be imposed from time to time by the Company, in order to
achieve a balanced and diversified investment portfolio for the Executive to
provide a source of funds for him following his retirement.

                    (iii)  Duplicate copies of the monthly account statements
for the Retirement Account of shall be sent to the Chairman of the Board of
Directors of the Company.

                    (iv)   Until such time as the actuarial value of the benefit
is determined for purposes of the payment of benefits under the terms of this
Section 6, the Executive shall not withdraw any funds or other assets from the
Retirement Account, nor shall the Executive borrow, pledge or otherwise encumber
the funds in the Retirement Account.

                                       10
<PAGE>
 
           7.  Loans.
               ----- 

               (a)  Prior Loan.  The remaining $375,000 due to the Company on 
                    ----------
account of the loan made by the Company Executive pursuant to Section 7 of the
Prior Employment Agreement shall be forgiven on April 30, 1999 if the Executive
is not terminated for Cause or does not voluntarily terminate his employment
(other than due to a change of control) prior to April 30, 1999.

               (b)  Tax Loan.  In the event the Executive incurs any tax 
                    --------
liability attributable to the vesting of any restricted shares (whether granted
under Section 3 of this Agreement or under the terms of the Prior Employment
Agreement) or attributable to the exercise of any stock options granted by the
Company (such tax liability being referred to herein as the "Tax Liability"),
the Company shall provide a loan (the "Tax Loan") to the Executive for the
amount of the Tax Liability, bearing an interest at the rate of 50% of the prime
rate of interest (as quoted in the Money Rates section of the Wall Street
Journal) per year, compounded annually. The terms of such Tax Loan shall require
payments of interest only, payable annually, until such time as the Executive
terminates his employment with the Company, or as of the date the Executive
sells or otherwise disposes of the shares, the vesting or acquisition of which
gave rise to the Tax Liability, whichever occurs first, at which time the entire
balance of principal and unpaid interest on the Tax Loan shall be immediately
payable in full. In the alternative, the Company shall have the right not to
provide the Tax Loan to the Executive; provided, however, that the Company shall
then be obligated to pay over to the Executive at least annually an amount of
cash equal to the excess of the amount of interest actually paid by the
Executive on any loan taken out for the express purpose of paying the
Executive's Tax Liability over the 

                                       11
<PAGE>
 
interest that would have been payable pursuant to the terms of the Tax Loan, as
set forth in this Section 7.

          8.   Club Membership.  The Company will pay for the annual membership
               ---------------                                                 
for Executive in one country club of his choice, grossed up for taxes.
Executive shall be responsible for all other expenses of membership subject to
paragraph 10 of the Agreement.

          9.   Other Benefits.  Executive shall be eligible to participate in
               --------------                                                
the Company's profit sharing plan, discount program, long-term disability plan,
vacation plan and other benefit and policy programs generally made available to
other executives of the Company, subject to their respective eligibility
requirements and other terms, conditions and restrictions. However, Executive
shall not be eligible to participate in any such insurance, benefit, program or
plan to the extent that such insurance, benefit, program or plan concerns a
benefit or payment specifically provided for by this Agreement (including,
without limitation, severance pay).  In addition, nothing in this Agreement
shall preclude the Company from amending or terminating any such insurance,
benefit, program or plan, so long as the amendment or termination is applicable
to the Company's executives generally.  Moreover, the Company's obligations
under this provision shall not apply to any insurance, benefit, program or plan
made available on an individual basis to one or more select executive employees
if such insurance, benefit, program or plan is not made available to all
executive employees.

          10.  Business Expenses.  The Company shall pay or reimburse Executive
               -----------------                                               
for reasonable expenses incurred by Executive in connection with the performance
of Executive's duties under this Agreement upon receipt of vouchers therefor and
in accordance with the Company's regular reimbursement procedures and practices
in effect from time to time.

                                       12
<PAGE>
 
          11.  Disability or Incapacity.  If Executive becomes physically or
               ------------------------                                     
mentally unable to perform his essential duties hereunder, with or without
reasonable accommodations, the Company will continue the Executive's benefits
provided under this Agreement to the extent permitted by the applicable plan
document or insurance agreement and will pay Executive the difference between
his base salary and any benefits received by him under any disability insurance
policy paid for by the Company, during the period of the disability or
incapacity for up to twenty-six (26) weeks during the term of this Agreement.
In addition, the Company shall continue such benefits and compensation referred
to above for so long as the Company elects not to terminate Executive pursuant
to Paragraph 12 below.

          12.  Termination of Employment.  Notwithstanding any other provision
               -------------------------                                      
of this Agreement, Executive's employment may be terminated immediately upon
written notice to Executive in any of the following circumstances:

               (a) Disability or Incapacity. In the event of Executive's
                   ------------------------
physical or mental inability (as verified by a physician selected by the
Company) to perform his essential duties hereunder, with or without reasonable
accommodation, for a period of twenty-six (26) weeks in any one 52-week period,
whether consecutively or not, during the Term.

               (b) Death of Executive.  In the event of Executive's death.
                   ------------------                                     

               (c) Discharge for Cause. Company may discharge Executive at any
                   -------------------
time for "Cause," which shall be limited to: willful and proven violation of
reasonable directives from the Board or of standards of conduct established by
law; fraud, misappropriation of funds or other dishonesty; conviction of a crime
of moral turpitude; any misrepresentation made in this Agreement; or breach of
any provision of this Agreement (including, without limitation, 


                                      13
<PAGE>
 
acceptance of employment with another company or performing work or providing
advice to another company, as an Executive, consultant or in any other capacity,
while still an Executive of the Company).

               (d) Discharge without Cause. Notwithstanding any other provision
                   -----------------------
of this Agreement, Executive's employment may be terminated by the Company at
any time upon written notice to Executive without Cause.

               (e) Change of Control.  In the event of a Change of Control, as
                   -----------------                                          
defined herein, the Executive shall have the option within a ninety (90) day
period commencing three (3) months after the Change of Control to voluntarily
terminate his employment.

               For purposes of this Agreement, a Change of Control shall be
deemed to occur if:

                        (i)   any "person," as such term is defined under
Sections 3(a)(9) and 13(d) of the Exchange Act, who is not an Affiliate of
Company on the date hereof, becomes a "beneficial owner," as such term is used
in Rule 13d-3 under the Exchange Act, of a majority of the Company's Voting
Stock; 

                        (ii)  the Company adopts any plan of liquidation
providing for the distribution of all or substantially all of its assets; or

                        (iii) the Company is party to a merger, consolidation,
other form of business combination or a sale of all or substantially all of its
assets, unless the business of Company is continued following any such
transaction by a resulting entity (which may be, but need not be, Company) and a
"person" as such term is defined under Sections 3(a)(a) and 13(d) of the
Exchange Act, who is not an Affiliate of Company on the date hereof, becomes a


                                      14
<PAGE>
 
"beneficial owner," as such term is used in Rule 13d-3 under the Exchange Act,
of a majority of the voting stock of the resulting entity.

               (f) General.
                   ------- 

                   (i)   Termination of Executive's employment pursuant to this
Paragraph 12 shall release the Company of all of its liabilities and obligations
under this Agreement, except as expressly provided under Paragraph 13 below.

                   (ii)  Termination of Executive's employment pursuant to this
Paragraph 12 shall not release Executive from Executive's obligations and
restrictions under Paragraphs 14 and 15 of this Agreement.

          13.  Payments Upon Termination.
               ------------------------- 

               (a) Discharge Without Cause.  If Executive is discharged without
                   -----------------------                                     
Cause:

                   (i)   Executive shall receive base salary and pro-rated
performance bonus for days worked prior to his termination and will continue to
receive his base salary (paid in monthly installments) for the remaining term of
the Agreement, or for one (1) year (whichever is greater), subject to the
mitigation requirement and offset set forth in subparagraph (v) below. In
addition, during the period in which Executive receives post-termination salary,
the Company will pay the premiums in connection with Executive's continued
participation in the Company's group health plan pursuant to COBRA, subject to
such plan's terms, conditions and restrictions.


                                      15
<PAGE>
 
                   (ii)  Executive shall be immediately vested in his restricted
stock grant awarded under paragraph 3(b) above and stock options granted under
paragraph 3(c) above.

                   (iii) Executive shall be relieved of his obligation to repay
the remaining principal of the $750,000 loan made by the Company as set forth in
paragraph 7 above.

                   (iv)  Executive shall be entitled to vesting and funding of
his entire supplemental retirement benefit as set forth in paragraph 6 above.

                   (v)   The Company's obligation for base salary after the date
of termination under subparagraph (i) above shall be offset by two-thirds of the
amount of any compensation from employment earned by Executive through self-
employment (except for income from Executive's investments in securities or real
estate) or with another employer during this period, and its obligation to
continue medical insurance shall cease upon Executive's acceptance of other
employment pursuant to which comparable coverage is normally provided. Moreover,
the Company's obligations under subparagraph (i), (ii), (iii) and (iv) above
shall cease in the event that Executive breaches any of the restrictions set
forth in paragraphs 14 or 15 below. Executive shall have a duty to seek senior
executive employment not in violation of paragraph 15 below to mitigate the
Company's obligation.

                   (vi)  The Company's obligations and promises pursuant to
subparagraphs (i), (ii), (iii) and (iv) above shall further be contingent upon
Executive's execution of a general release of claims (including without
limitation contractual, common law or statutory 


                                      16
<PAGE>
 
claims) in a form satisfactory to the Company in favor of the Company and its
officers, directors, agents and executives at the time of termination.

               (b) Death or Disability/Incapacity.
                   ------------------------------ 

                   (i)   On death, Executive's estate's sole entitlement will be
to (A) base salary for any days worked prior to his death, (B) a prorated bonus
for the portion of the year during which the Executive was employed by the
Company and (C) amounts payable on account of Executive's death under the
insurance policies maintained by the Company pursuant to paragraph 5(a) above.

                   (ii)  On termination for disability or incapacity,
Executive's sole entitlement will be to (A) base salary for any days worked
prior to the date of termination, (B) a prorated bonus for the portion of the
year during which the Executive was working for the Company, (C) retention of
all annuities purchased prior to the date of termination and (D) amounts payable
on account of disability or incapacity under any insurance or benefit plans or
policies maintained by the Company.

               (c) Discharge for Cause.  If Executive is discharged for Cause
                   -------------------                                       
pursuant to paragraph 12(c) above, Executive's sole entitlement will be the
receipt of base salary for any days worked through the date of termination and
reimbursement for previously incurred business expenses consistent with
Paragraph 10 above.

               (d) Change of Control.  In the event that the Executive elects to
                   -----------------                                            
voluntarily terminate his employment following a Change in Control:

                   (i)   Executive shall be entitled to his base salary (paid in
monthly installments) for the remaining term of this Agreement and continued
payment of 


                                      17
<PAGE>
 
premiums in connection with Executive's continued participation in the Company's
group health plan pursuant to COBRA, subject to such plan's terms, conditions
and restrictions.

                   (ii)  Executive shall be immediately vested in his restricted
stock grant and options granted under paragraph 3 above.

                   (iii) Executive shall be relieved of his obligation to repay
the remaining $375,000 on account of the prior loan made by the Company as set
forth in paragraph 7(a) of this Agreement.

               (e) Notwithstanding any other provision of this Agreement, if the
aggregate present value of the "parachute payments" to the Executive, determined
under Section 280G(b) of the Internal Revenue Code of 1986, as amended (the
"Code"), is at least three times the "base amount" determined under such Section
280G, then the compensation otherwise payable under this Agreement and any other
amount payable hereunder or any other severance plan, program, policy or
obligation of the Company or any other affiliate thereof shall be reduced so
that the aggregate present value of the parachute payments to the Executive,
determined under such Section 280G, does not exceed 2.99 times the base amount.
In no event, however, shall any benefit provided hereunder be reduced to the
extent such benefit is specifically excluded by Section 280G(b) of the Code as a
"parachute payment" or as an "excess parachute payment." Any decisions regarding
the requirement or implementation of such reductions shall be made by such tax
counsel as may be selected by the Company and acceptable to the Executive.

          14.  Company Property.  All advertising, sales, manufacturers' and
               ----------------                                             
other materials or articles or information, including without limitation data
processing reports, customer sales analyses, invoices, price lists or
information or any other materials or data of any 


                                      18
<PAGE>
 
kind furnished to Executive by the Company or developed by Executive on behalf
of the Company or at the Company's direction or for the Company's use or
otherwise in connection with Executive's employment hereunder, are and shall
remain the sole and confidential property of the Company.

          15.  Non-Competition and Confidentiality.  To the maximum extent
               -----------------------------------                        
permissible by law:

               (a) During his employment with the Company and for a period equal
to the greater of (x) of one year after the termination of his employment with
the Company for any reason whatsoever, whether by Executive or by the Company
and whether during the term of this Agreement or subsequent to the expiration of
this Agreement, or (y) the period during which Executive is entitled to receive
any payments under Paragraph 13(a) of this Agreement, Executive shall not,
directly or indirectly:

                   (i)   Solicit, induce or encourage any customer, Executive,
consultant, independent contractor or supplier of the Company to cease to do
business with, reduce the level of business activity, or to be employed by the
Company.

                   (ii)  Engage in (as a principal, partner, director, officer,
agent, Executive, consultant, owner, independent contractor or otherwise) or be
financially interested in any business operating a traditional retail department
store within a fifteen (15) mile radius of any Company store which is in
existence or which is under contract to be acquired or constructed by the
Company at the time of Executive's termination of employment.

               (b) During his employment with the Company and at all times
thereafter, Executive shall not use for his personal benefit, or disclose,
communicate or divulge 


                                      19
<PAGE>
 
to, or use for the direct or indirect benefit of, any person, firm, association
or company other than the Company, any confidential information of the Company
which Executive acquires in the course of his employment, which is not otherwise
lawfully known by and readily available to the general public. This confidential
information includes, but is not limited to: any material referred to in
Paragraph 14 or any information regarding the business, marketing, legal or
accounting methods, policies, plans, procedures, strategies or techniques;
research or development projects or results; trade secrets or other knowledge or
processes of or developed by the Company. Executive confirms that such
information is confidential and constitutes the exclusive property of the
Company, and agrees that, immediately upon his termination, whether by Executive
or by the Company and whether during the term of this Agreement or subsequent to
the expiration of this Agreement, Executive shall deliver to Company all
correspondence, documents, books, records, lists, computer programs and other
writings relating to Company's business (collectively, "writings"); and
Executive shall retain no copies of any writings, regardless of where or by whom
said writings were kept or prepared.

               (c) Both during his employment with the Company and following his
termination for any reason, whether by Executive or by the Company and whether
during the term of this Agreement or following the expiration of the Agreement,
Executive shall, upon reasonable notice, cooperate with the Company to furnish
to the Company such information pertaining to the Company as may be in his
possession.  The Company shall reimburse Executive for all reasonable expenses
incurred by him in fulfilling his obligation under this subparagraph (c).


                                      20
<PAGE>
 
               (d) The provisions of subparagraphs (a), (b) and (c) shall
survive the termination of Executive's employment as well as the expiration of
this Agreement at the end of its term or at any time prior thereto.

               (e) Executive acknowledges that the restrictions contained in
this Paragraph 15, in view of the nature of the business in which the Company is
engaged and the Executive's position with the Company, are reasonable and
necessary to protect the legitimate interests of the Company, and that any
violation of those restrictions would result in irreparable injury to the
Company. Executive therefore agrees that, in the event of his violation of any
of those restrictions, the Company shall be entitled to obtain from any court of
competent jurisdiction preliminary and permanent injunctive relief against
Executive, in addition to damages from Executive and an equitable accounting of
all commissions, earnings, profits and other benefits arising from such
violation, which rights shall be cumulative and in addition to any other rights
or remedies to which the Company may be entitled. Executive consents to
exclusive jurisdiction, service of process and venue in York County Pennsylvania
or the United States District Court for the Eastern District of Pennsylvania for
purposes of enforcement of this provision.

               (f) Executive agrees that if any or any portion of the foregoing
covenants, or the application thereof, is construed to be invalid or
unenforceable, the remainder of such covenant or covenants or the application
thereof shall not be affected and the remaining covenant or covenants will then
be given full force and effect without regard to the invalid or unenforceable
portions.  If any covenant is held to be unenforceable because of the area
covered, the duration thereof, or the scope thereof, Executive agrees that the
Court making such

                                      21
<PAGE>
 
determination shall have the power to reduce the area and/or the duration,
and/or limit the scope thereof, and the covenant shall then be enforceable in
its reduced form. If Executive violates any of the restrictions contained in
subparagraph (a), the period of such violation (from the commencement of any
such violation until such time as such violation shall be cured by Executive to
the satisfaction of the Company) shall not count toward or be included in the
one year restrictive period contained in subparagraph (a).

          16.  Taxes.  Executive agrees that he is responsible for paying any
               -----                                                         
and all federal, state and local income taxes assessed with respect to any
money, benefits or other consideration received from the Company and that the
Company is entitled to withhold any tax payments from amounts otherwise due
Executive or require Executive to deposit sufficient funds to allow the Company
to meet its withholding obligations to the extent required by applicable
statutes, rulings or regulations.

          17.  Prior Agreements.  Executive represents to Company that:  (a) he
               ----------------                                                
has fully disclosed to the Company all prior employment agreements or
understandings to which he is a party; (b) he will satisfy all financial
obligations under all prior employment agreements or understandings to which he
is a party or by which he is bound; and (c) he will not disclose to the Company
or use for its benefit any trade secrets or proprietary information of any prior
employer.

          18.  Indemnification.  The Company shall defend, indemnify and hold
               ---------------                                               
Executive harmless of and from any and all claims asserted against Executive
arising out of the performance of his duties hereunder in accordance with the
Articles of Incorporation and By-Laws of the Company.  Executive shall promptly
notify the Company of any claim giving rise to 


                                      22
<PAGE>
 
indemnification and shall cooperate fully with the Company in the defense of the
claim. The Company shall have the right to retain counsel of its choice to
defend the claim and to enter into any good faith settlement or compromise of
the claim.

          19.  Entire Understanding.  This Agreement contains the entire
               --------------------                                     
understanding between the Company and Executive with respect to the subject
matter hereof and supersedes all prior and contemporary agreements and
understandings, inducements or conditions, express or implied, written or oral,
between the Company and Executive, including the Prior Employment Agreement.
The express terms hereof control and supersede any course of performance and/or
usage of the trade inconsistent with any of the terms hereof.

          20.  Modifications.  This Agreement may not be modified orally but
               -------------                                                
only by written agreement signed by the Executive and the Company's Chairman or
such other person as the Board may specifically authorize for this purpose.

          21.  Provisions Separable.  The provisions of this Agreement are
               --------------------                                       
independent of and separable from each other, and no provision shall be affected
or rendered invalid or unenforceable by virtue of the fact that for any reason
any other or others of them may be invalid or unenforceable in whole or in part.

          22.  Notices.  All notices, requests, demands and other communications
               -------                                                          
required or permitted under this Agreement shall be in writing and shall be
deemed to have been duly given, made and received when delivered (personally, by
courier service such as Federal Express, or by messenger) or when deposited in
the United States mails, registered or certified mail, postage pre-paid, return
receipt requested, addressed as set forth below:


                                      
                                      23
<PAGE>
 
          If to the Company:

               The Bon-Ton Stores, Inc.
               2801 East Market Street
               York, PA 17402
               Attention:  M. Thomas Grumbacher

          with a copy to:

               Henry F. Miller, Esquire
               Wolf, Block, Schorr and Solis-Cohen LLP
               12th Floor Packard Building
               Philadelphia, PA  19102-2678

          If to Executive:

               Heywood Wilansky
               448 Garrison Forest Road
               Owings Mills, MD  21117

In addition, notice by mail shall be by air mail if posted outside of the
continental United States. Any party may alter the address to which
communications or copies are to be sent by giving notice of such change of
address in conformity with the provisions of this paragraph for the giving of
notice.

          23.  Binding Agreement.  This Agreement shall be binding upon, and
               -----------------                                            
shall inure to the benefit of the Company and its successors, representatives,
and assigns and shall be binding upon Executive, his heirs, executors and legal
representatives.

          24.  No Assignment by Executive.  Executive acknowledges that the
               --------------------------                                  
services to be rendered by him are unique and personal.  Accordingly, Executive
may not assign or delegate any of his rights or obligations hereunder, except
that he may assign certain rights hereunder.


                                      24
<PAGE>
 
          25.  Indulgences.  Neither the failure nor any delay on the part of
               -----------                                                   
either party to exercise any right, remedy, power or privilege under this
Agreement shall operate as a waiver thereof, nor shall any single or partial
exercise of any right, remedy, power or privilege preclude any other or further
exercise of the same or of any other right, remedy, power or privilege, nor
shall any waiver of any right, remedy, power or privilege with respect to any
occurrence be construed as a waiver of such right, remedy, power or privilege
with respect to any other occurrence.  No waiver shall be effective unless it is
in writing and is signed by the party asserted to have granted such waiver.

          26.  Paragraph Headings.  The paragraph headings in this Agreement are
               ------------------                                               
for convenience only; they form no part of this Agreement and shall not affect
its interpretation.

          27.  Controlling Law.  This Agreement and all questions relating to
               ---------------                                               
its validity, interpretation, performance and enforcement (including, without
limitation, provisions concerning limitations of actions), shall be governed by
and construed in accordance with the laws of the Commonwealth of Pennsylvania,
notwithstanding any conflict-of-laws doctrines of such state or any other
jurisdiction to the contrary, and without the aid of any canon, custom or rule
of law requiring construction against the draftsman.

          28.  Execution in Counterparts.  This Agreement may be executed in any
               -------------------------                                        
number of counterparts, each of which shall be deemed to be an original against
any party whose signature appears thereon, and all of which shall together
constitute one and the same instrument. This Agreement shall become binding when
one or more counterparts hereof, individually or taken together, shall bear the
signatures of all of the parties hereto.


                                      25
<PAGE>
 
          IN WITNESS WHEREOF, the parties hereto, intending to be legally bound,
have duly executed and delivered, in Pennsylvania, this Agreement as of the date
first above written.

                                    THE BON-TON STORES, INC.


                                    By: /s/ M. Thomas Grumbacher
                                       -----------------------------------
                                       M. Thomas Grumbacher
                                       Chairman


                                    /s/ Heywood Wilansky
                                    --------------------------------------
                                    Heywood Wilansky




                                      26
<PAGE>
 
EXHIBIT A

                            THE BON-TON STORES, INC.
                     PERFORMANCE BASED STOCK INCENTIVE PLAN
                              FOR HEYWOOD WILANSKY


          1.   PURPOSE
               -------

          The Bon-Ton Stores, Inc. Performance Based Stock Incentive Plan for
Heywood Wilansky, as set forth herein, is established by the Committee (has
hereinafter defined), along with the performance goals required to be satisfied
for the payment of any stock bonus under the terms of the Plan, and is adopted
by the Board of Directors, subject to the approval of the shareholders of the
Bon-Ton Stores, Inc., a Pennsylvania corporation (the "Company"), for the
purpose of providing performance-based compensation to Heywood Wilansky (the
"Participant") in the form of stock bonuses granted in connection with services
to be provided by the Participant during the term of the Plan in accordance with
a formula that is based on the financial success of the Company as part of an
integrated compensation program which is intended to assist the Company in
motivating and retaining employees of superior ability, industry and loyalty.

          2.   DEFINITIONS
               -----------

          The following words and phrases as used herein shall have the
following meanings, unless a different meaning is plainly required by the
context:

          "Award" shall mean an award of shares of Company Stock subject to
forfeiture if the performance goals set forth in the Plan are not satisfied, and
subject further to the restrictions contained in the vesting schedule set forth
in the Plan.

          "Board of Directors" shall mean the Board of Directors of the Company.

          "Cause" shall have the meaning set forth in the Participant's
Employment Agreement in effect as of the date the Plan is adopted.

          "Change of Control" shall have the meaning set forth in the
Participant's Employment Agreement in effect as of the date the Plan is adopted.

          "Code" shall mean the Internal Revenue Code of 1986, as amended.

          "Committee" shall mean the Compensation Committee of the Board of
Directors, consisting of two or more Outside Directors, to act as the Committee
with respect to the Plan, or 

                                       1
<PAGE>
 
such other committee as may be appointed by the Board of Directors to act as
the Committee with respect to the Plan.

          "Company" shall mean the Bon-Ton Stores, Inc., a Pennsylvania
corporation, and any successor thereto.

          "Company's Accountants" shall mean the certified public accountants
charged with the responsibility for determining the Company's earnings for the
relevant fiscal year for purposes of the disclosure of such information as may
be required under applicable law or under such rules as may be applicable to the
Company in connection with any public filings or in connection with the listing
of the Company's securities on any securities exchange.

          "Company Stock" shall mean the Company's Common Stock, par value $.01
per share.

          "Designated Beneficiary" shall mean the person, if any, specified in
writing by the Participant to receive any payments due to the Participant in the
event of the Participant's death.  In the event no person is specified by the
Participant, the Participant's estate shall be deemed to be the Designated
Beneficiary.

          "Effective Date" shall mean February 1, 1998.

          "Outside Director" shall mean a member of the Board of Directors who
is treated as an "outside director" for purposes of Code Section 162(m).

          "Option" shall mean a grant of an option to acquire shares of Company
Stock, subject to forfeiture if the performance goals set forth in the Plan are
not satisfied and subject further to the restrictions contained in the vesting
schedule set forth in the Plan.  The Option granted under the Plan is not
intended to be an "incentive stock option" as that term is used for purposes of
Code Section 422.

          "Participant" shall mean Heywood Wilansky.

          "Plan" shall mean the Bon-Ton Stores, Inc. Performance Based Stock
Incentive Plan for Heywood Wilansky.

          "Plan Year" shall mean the taxable year of the Company.  The first
Plan Year shall be taxable year of the Company that commenced on or about
February 1, 1998.

                                       2
<PAGE>
 
          3.   PARTICIPATION
               -------------

          Heywood Wilansky shall be the sole Participant in the Plan.

          4.   TERM OF PLAN
               ------------

          Subject to approval of the Plan by the shareholders of the Company,
the Plan shall be in effect as of the Effective Date and shall continue until
terminated by the Board of Directors.

          5.   COMPANY STOCK AWARD AND OPTIONS
               -------------------------------

          (a)  Restricted Stock Award.  The Company shall award to the
               ----------------------                                 
Participant 250,000 shares of Company Stock, subject to the risk of forfeiture
based on Company performance and subject further to the vesting schedule set
forth in Section 6 of the Plan, as soon as practicable following shareholder
approval of the Plan.  Issuance of shares may, with the consent of the
Participant, be deferred until an appropriate filing is made with the Securities
Exchange Commission registering the shares that may be granted under the Plan.

          (b)  Option Grant.  On or shortly following the Effective Date, the
               ------------                                                  
Company shall grant to the Participant the Option, which shall be an option to
acquire 250,000 shares of Company Stock (the "Shares"), subject to the risks of
forfeiture based on Company performance and subject further to the vesting
schedule set forth in Section 6 of the Plan.  The Option shall have an exercise
price (the "Option Price") of $8.00 per share of Company Stock, and shall expire
on the day before the tenth anniversary of the Effective Date, unless the Option
shall have terminated or been forfeited prior to such date under the terms of
the Plan or would have terminated or been forfeited prior to such date under the
terms of The Bon-Ton Stores, Inc. Amended and Restated 1991 Stock Option and
Restricted Stock Plan if the Option were subject to such plan.  The Option shall
also be subject to the following terms:

          (i) Exercise.  The Option shall not be deemed to have been exercised
              --------                                                        
prior to the receipt by the Company of written notice of such exercise and of
payment in full of the Option  Price for the Shares to be purchased.  Each such
notice shall specify the number of Shares to be purchased and shall (unless the
Shares are covered by a then current registration statement or a Notification
under Regulation A under the Securities Act of 1933, as amended (the "Act")),
contain the Participant's acknowledgment in form and substance satisfactory to
the Company that (i) such Shares are being purchased for investment and not for
distribution or resale (other than a distribution or resale which, in the
opinion of counsel satisfactory to the Company, may be made without violating
the registration provisions of the Act), (ii) the Participant has been advised
and understands that (A) the Shares have not been registered under the Act and
are "restricted securities" within the meaning of Rule 144 under the Act and are
subject to restrictions on transfer and (B) the Company is under no obligation
to register the Shares under the Act or to take any action which would make
available to the Optionee any exemption from such registration, (iii) such
Shares may not be transferred without compliance 

                                       3
<PAGE>
 
with all applicable federal and state securities laws, and (iv) an appropriate
legend referring to the foregoing restrictions on transfer and any other
restrictions imposed under the Option Documents may be endorsed on the
certificates. Notwithstanding the foregoing, if the Company determines that
issuance of Shares should be delayed pending (I) registration under federal or
state securities laws, (II) the receipt of an opinion that an appropriate
exemption from such registration is available, (III) the listing or inclusion
of the Shares on any securities exchange or in an automated quotation system
or (IV) the consent or approval of any governmental regulatory body whose
consent or approval is necessary in connection with the issuance of such
Shares, the Company may defer exercise of any Option granted hereunder until
any of the events described herein.

          (ii) Medium of Payment.  The Participant shall pay for Shares (i) in
               -----------------                                              
cash, (ii) by certified check payable to the order of the Company, or (iii) by
such other mode of payment as the Committee may approve, including payment
through a broker in accordance with procedures permitted by Regulation T of the
Federal Reserve Board.  Furthermore, the Committee may permit, at its
discretion, that payment may be made in whole or in part in shares of Company
Stock held by the Participant for at least six months.  If payment is made in
whole or in part in shares of Company Stock, then the Participant shall deliver
to the Company certificates registered in his name representing the shares owned
by him, free of all liens, claims and encumbrances of every kind and having an
aggregate Fair Market Value (as defined below) on the date of delivery that is
at least as great as the Option Price of the Shares (or relevant portion
thereof) with respect to which the Option is to be exercised by the payment in
shares of Company Stock, accompanied by stock powers duly endorsed in blank by
the Participant.  For these purposes, Fair Market Value means the last reported
sale price of a share of Company Stock on the relevant date, if Company Stock is
traded in a public market, or, if no such sale price is reported value, the mean
between the last reported "bid" and "asked" prices for a shares of Company Stock
as reported on NASDAQ shall be used, or, if not so reported, as reported by the
National Daily Quotation Bureau, Inc., or as reported in a customary financial
reporting service, as applicable, and as the Committee determines, on the
relevant date.  If the Company Stock is not traded in a public market on the
relevant date, the Fair Market Value shall be as determined in good faith by the
Committee.  Notwithstanding the foregoing, the Committee may impose from time to
time such limitations and prohibitions on the use of shares of Company Stock to
exercise the Option as it deems appropriate.

               (iii)     Termination of Options.  The Option shall terminate
                         ----------------------                             
after the first to occur of the following:

                         (A) The tenth anniversary of the Effective Date.

                         (B) Expiration of ninety (90) days from the date the
Participant's employment with the Company terminates for any reason other than
disability (as defined in the Company's long term disability plan, if any, or
otherwise by reference to eligibility for federal social security disability
benefits) or death;

                                       4
<PAGE>
 
                         (C) Expiration of one year from the date the
Participant's employment with the Company or its Affiliates terminates due to
his disability or death;

                         (D) The date that the Participant's employment with
the Company terminates at any time prior to January 31, 2003 on account of the
Participant's resignation or on account of the termination of his employment
by the Company for Cause; or

                         (E) The date, if any, set by the Board of Directors
as an accelerated expiration date in connection with a Change of Control of
the Company.

Notwithstanding the foregoing, the Committee may extend the period during which
the Option may be exercised to a date no later than the tenth anniversary of the
Effective Date.

          (iv) Transfers.  The Option may not be transferred, except by will or
               ---------                                                       
by the laws of descent and distribution.  During the lifetime of the
Participant, the Option may be exercised only by him.  Notwithstanding the
foregoing, the Option may be transferred pursuant to the terms of a "qualified
domestic relations order," within the meaning of sections 401(a)(13) and 414(p)
of the Code or within the meaning of Title I of the Employee Retirement Income
Security Act of 1974, as amended.

          (v) Amendment.  The Committee shall have the right to amend the
              ---------                                                  
Option, subject to the Participant's consent if such amendment is not favorable
to the Optionee.

      (c) Adjustments on Changes in Capitalization.  The aggregate number of
          ----------------------------------------                          
Shares and class of Shares subject to the Option shall be appropriately adjusted
in the event of a stock dividend, stock split, recapitalization or other change
in the number or class of issued and outstanding equity securities of the
Company resulting from a subdivision or consolidation affecting the Company
Stock subject to the Option.  The Committee shall have authority to determine
the adjustments to be made hereunder, and any such determination by the
Committee shall be final, binding and conclusive.

      6.  PERFORMANCE GOALS, FORFEITURES AND VESTING
          ------------------------------------------

          (a) Performance Goal Requirement.  If the net after tax earnings of
              ----------------------------                                   
the Company for the first Plan Year, as determined by the Company's Accountants,
is not at least equal to $3,000,000, as certified in writing by the Committee,
the shares of Company Stock and the Option granted to the Participant pursuant
to Section 5 of the Plan shall be forfeited, and the Participant shall have no
further rights to any benefits under the terms of the Plan.

          (b)  Vesting Schedule.
               ---------------- 

               (i)  General Vesting Schedule.
                    ------------------------ 

                                       5
<PAGE>
 
                    (A) Award: If the Participant has not forfeited the shares
of Company Stock granted under the Plan by reason of a failure to meet the
performance goal set forth in Section 6(a) of the Plan, the Participant shall
become fully vested in the shares of Company Stock granted under the Plan, and
such shares of Company Stock shall be freely transferable, subject to such
limitations as may be imposed under applicable law or governmental
regulations, in three annual installments on the last day of the Company's
fiscal year which occurs on or about the third, fourth and fifth anniversaries
of the Effective Date in the amount of 83,334, 83,333 and 83,333 shares of
Company Stock respectively.

                    (B) Option: If the Participant has not forfeited the
Option by reason of a failure to meet the performance goal set forth in
Section 6(a) of the Plan, the Option shall become vested and the Participant
shall be able to exercise the Option in three annual installments (with
respect to 83,334, 83,333 and 83,333 Shares respectively) on day before the
first, second and third anniversaries of the Effective Date.

          (ii) Special Vesting Schedule.  If the Participant has not forfeited
               ------------------------                                       
the shares of Company Stock granted under the Plan or the Option by reason of a
failure to meet the performance goal set forth in Section 6(a) of the Plan, the
Participant shall become fully vested in all of the shares of Company Stock
granted under the Plan and in the Option, and the Option shall be fully
exercisable if, at any time following the date the performance goal set forth in
Section 6(a) of the Plan is satisfied, the Participant is discharged without
Cause or if there is a Change of Control.

          7.   COMMITTEE
               ---------

          (a) Powers.  The Committee shall have the power and duty to do all
              ------                                                        
things necessary or convenient to effect the intent and purposes of the Plan and
not inconsistent with any of the provisions hereof, whether or not such powers
and duties are specifically set forth herein, and, by way of amplification and
not limitation of the foregoing, the Committee shall have the power to:

              (i) provide rules and regulations for the management, operation
and administration of the Plan, and, from time to time, to amend or supplement
such rules and regulations;

              (ii) construe the Plan, which construction, as long as made in
good faith, shall be final and conclusive upon all parties hereto; and

              (iii)  correct any defect, supply any omission, or reconcile
any inconsistency in the Plan in such manner and to such extent as it shall deem
expedient to carry the same into effect, and it shall be the sole and final
judge of when such action shall be appropriate.

                                       6
<PAGE>
 
The resolution of any questions with respect to payments and entitlements
pursuant to the provisions of the Plan shall be determined by the Committee, and
all such determinations shall be final and conclusive.

          (b) Indemnity.  No member of the Committee shall be directly or
              ---------                                                  
indirectly responsible or under any liability by reason of any action or default
by him as a member of the Committee, or the exercise of or failure to exercise
any power or discretion as such member.  No member of the Committee shall be
liable in any way for the acts or defaults of any other member of the Committee,
or any of its advisors, agents or representatives.  The Company shall indemnify
and save harmless each member of the Committee against any and all expenses and
liabilities arising out of his own membership on the Committee.

          (c) Compensation and Expenses.  Members of the Committee shall receive
              -------------------------                                         
no separate compensation for services  other than compensation for their
services as members of the Board of Directors, which compensation can include
compensation for services at any committee meeting attended in their capacity as
members of the Board of Directors.  Members of the Committee shall be entitled
to receive their reasonable expenses incurred in administering the Plan.  Any
such expenses, as well as extraordinary expenses authorized by the Company,
shall be paid by the Company.

          (d) Participant Information.  The Company shall furnish to the
              -----------------------                                   
Committee in writing all information the Company deems appropriate for the
Committee to exercise its powers and duties in administration of the Plan.  Such
information shall be conclusive for all purposes of the Plan and the Committee
shall be entitled to rely thereon without any investigation thereof; provided,
however, that the Committee may correct any errors discovered in any such
information.

          (e) Inspection of Documents.  The Committee shall make available to
              -----------------------                                        
the Participant and his Designated Beneficiary, for examination at the principal
office of the Company (or at such other location as may be determined by the
Committee), a copy of the Plan and such of its records, or copies thereof, as
may pertain to the benefits of the Participant and beneficiary under the Plan.

          8.   EFFECTIVE DATE, TERMINATION AND AMENDMENT
               -----------------------------------------

          (a)  Effective Date of Participation in Plan.  Subject to shareholder
               ---------------------------------------                         
and Committee approval of the Plan, participation in this Plan shall be
effective as of February 1, 1998 and shall continue thereafter for the term of
the Plan.

          (b)  Amendment and Termination of the Plan.  The Plan may be
               -------------------------------------                  
terminated or revoked by the Company at any time and amended by the Company from
time to time, provided that neither the termination, revocation or amendment of
the Plan may, without the written approval of the Participant, reduce the amount
of the benefit to which the Participant would otherwise be entitled, and
provided further that no changes that would increase the value of the 

                                       7
<PAGE>
 
benefit to which the Participant is entitled under the terms of the Plan shall
be effective without approval by the Committee and without disclosure to and
approval by the shareholders of the Company in a separate vote prior to
effective date of any such change. In addition, the Plan may be modified or
amended by the Committee, as it deems appropriate, in order to comply with any
rules, regulations or other guidance promulgated by the Internal Revenue
Service with respect to applicable provisions of the Code, as they relate to
the exemption for "performance-based compensation" under the limitations on
the deductibility of compensation imposed under Code Section 162(m).

          9.   MISCELLANEOUS PROVISIONS
               ------------------------

          (a) Unsecured Creditor Status.  The Participant, if entitled to a
              -------------------------                                    
bonus payment hereunder, shall rely solely upon the unsecured promise of the
Company, as set forth herein, for the payment thereof, and nothing herein
contained shall be construed to give to or vest in the Participant or any other
person now or at any time in the future, any right, title, interest, or claim in
or to any specific asset, fund, reserve, account, insurance or annuity policy or
contract, or other property of any kind whatever owned by the Company, or in
which the Company may have any right, title, or interest, now or at any time in
the future.

          (b) Other Company Plans.  It is agreed and understood that any
              -------------------                                       
benefits under this Plan are in addition to any and all benefits to which the
Participant may otherwise be entitled under any other contract, arrangement, or
voluntary pension, profit sharing or other compensation plan of the Company,
whether funded or unfunded, and that this Plan shall not affect or impair the
rights or obligations of the Company or the Participant under any other such
contract, arrangement, or voluntary pension, profit sharing or other
compensation plan.

          (c) Separability.  If any term or condition of the Plan shall be
              ------------                                                
invalid or unenforceable to any extent or in any application, then the remainder
of the Plan, with the exception of such invalid or unenforceable provision,
shall not be affected thereby, and shall continue in effect and application to
its fullest extent.

          (d) Continued Employment.  Neither the establishment of the Plan, any
              --------------------                                             
provisions of the Plan, nor any action of the Committee shall be held or
construed to confer upon the Participant the right to a continuation of
employment by the Company.  The Company reserves the right to dismiss any
employee (including the Participant), or otherwise deal with any employee
(including the Participant) to the same extent as though the Plan had not been
adopted.

          (e) Incapacity.  If the Committee determines that the Participant or
              ----------                                                      
Beneficiary is unable to care for his affairs because of illness or accident, or
is a minor, any benefit due the Participant or Beneficiary under the Plan may be
paid to his spouse, child, parent, or any other person deemed by the Committee
to have incurred expense for the Participant or Beneficiary (including a duly
appointed guardian, committee, or other legal representative), and any such
payment shall be a complete discharge of the Company's obligation hereunder.

                                       8
<PAGE>
 
          (f) Jurisdiction.  The Plan shall be construed, administered, and
              ------------                                                 
enforced according to the laws of the Commonwealth of Pennsylvania, except to
the extent that such laws are preempted by the Federal laws of the United States
of America.

          (g) Claims.  If, pursuant to the provisions of the Plan, the Committee
              ------                                                            
denies the claim of the Participant for benefits under the Plan, the Committee
shall provide written notice, within 60 days after receipt of the claim, setting
forth in a manner calculated to be understood by the claimant:

               (i) the specific reasons for such denial;

               (ii) the specific reference to the Plan provisions on which the
denial is based;

               (iii)  a description of any additional material or information
necessary to perfect the claim and an explanation of why such material or
information is needed; and

               (iv) an explanation of the Plan's claim review procedure and
the time limitations of this subsection applicable thereto.

If the Participant's claim for benefits has been denied, the Participant may
request review by the Committee of the denied claim by notifying the Committee
in writing within 60 days after receipt of the notification of claim denial.  As
part of said review procedure, the claimant or his authorized representative may
review pertinent documents and submit issues and comments to the Committee in
writing.  The Committee shall render its decision to the claimant in writing in
a manner calculated to  be understood by the claimant not later than 60 days
after receipt of the request for review, unless special circumstances require an
extension of time, in which case decision shall be rendered as soon after the
sixty-day period as possible, but not later than 120 days after receipt of the
request for review.  The decision on review shall state the specific reasons
therefor and the specific Plan references on which it is based.

          (h)  Withholding.  The Participant or the Designated Beneficiary shall
               -----------                                                      
make appropriate arrangements with the Company for satisfaction of any federal,
state or local income tax withholding requirements and Social Security or other
tax requirements applicable to the accrual or payment of benefits under the
Plan.  If no other arrangements are made, the Company may provide, at its
discretion, for any withholding and tax payments as may be required.

          (i) Interpretation.  The Plan is intended to pay compensation only on
              --------------                                                   
the attainment of the performance goals set forth above in a manner that will
exempt such compensation from the limitations on the deduction of certain
compensation payments under Code Section 162(m).  To the extent that any
provision of the Plan would cause a conflict with the conditions required for
such an exemption or would cause the administration of the Plan to fail to
satisfy the applicable requirements for the performance-based compensation
exemption under Code Section 162(m), such provision shall be deemed null and
void to the extent permitted by applicable law.  In addition, the Plan is
intended to enable transactions under the Plan to satisfy the conditions of Rule
16b-3 promulgated by the Securities Exchange Commission under the Securities
Exchange Act of 1934, as amended, and any provision of the Plan which would

                                       9
<PAGE>
 
cause a conflict with such conditions shall be deemed null and void to the
extent permitted by applicable law and in the discretion of the Committee.

                                       10
<PAGE>
 
                                  Exhibit B

                           THE BON-TON STORES, INC.
                                 STOCK OPTION
                                 ------------


          THIS STOCK OPTION (the "Option") is granted this _____ day of _______,
1998, by THE BON-TON STORES, INC., a Pennsylvania corporation (the "Company"),
to Heywood Wilansky (the "Optionee").

                              W I T N E S S E T H:
                              - - - - - - - - - - 

          1.   Grant.  The Company hereby grants to the Optionee an Option to
               -----                                                         
purchase on the terms and conditions hereinafter set forth all or any part of an
aggregate of 250,000 shares of the Company's Common Stock, par value $.01 per
share (the "Option Shares"), at a purchase price of $8.00 per share (the "Option
Price").  This Option is granted pursuant to The Bon-Ton Stores, Inc.
Performance Based Stock Incentive Plan for Heywood Wilansky (the "Plan"), and is
subject to all provisions set forth therein, including the forfeiture provisions
which become applicable to the Option in the event the performance goals
established under the terms of the Plan are not met.  This Option is not
intended to be an "incentive stock option" within the meaning of section 422(b)
of the Internal Revenue Code of 1986, as amended.  The terms of this Option are
subject to the applicable provisions of Optionee's employment agreement with the
Company (the "Employment Agreement") effective as of February 1, 1998, and the
Plan.  In the event there is a conflict between the terms of this Option and the
Employment Agreement or the Plan, the provisions of the Employment Agreement or
the Plan shall apply, and in the event the terms of 
<PAGE>
 
the Employment Agreement conflict with the terms of the Plan, the terms of the
Plan shall apply.

           2.  Term.
               ---- 

               (a)  General Rule.  The Option granted hereunder shall vest and 
                    ------------
be exercisable as set forth as follows: On the day prior to the first, second
and third anniversaries of the Effective Date, 83,334, 83,333, and 83,333
shares, respectively, shall become vested; provided that the Optionee meets the
performance goals established by the Compensation Committee of the Company's
Board of Directors (the "Committee") pursuant to the Plan. The Option granted
hereunder shall terminate in full at 5:00 p.m. York, Pennsylvania time on the
tenth anniversary of the Effective Date, unless sooner terminated under
subsection 2(b), (c), (d) or (e) below. This Option or any installment may be
exercised in whole or in part with respect to any Option Shares that have vested
and become exercisable, except that this Option may in no event be exercised
with respect to fractional shares.

               (b)  Termination of Employment.  If Optionee is discharged 
                    -------------------------
without Cause (as that term is used in the Employment Agreement), all options
shall become immediately vested and shall remain exercisable for a period of 90
days after termination of employment. If Executive resigns or is discharged for
Cause prior to the expiration of the Term (as that term is used in the
Employment Agreement), all options not exercised, whether or not vested, shall
immediately be canceled.


                                      -2-
<PAGE>
 
               (c)  Certain Transactions.  In the event of a Change of Control 
                    --------------------
(as defined in the Plan), this Option shall terminate on any date specified by
the Committee. The Committee shall give the Optionee at least thirty (30) days
written notice of an accelerated termination date pursuant to this subsection
2(c). If this subsection 2(c) shall become applicable, the Committee shall have
the right to amend this Option, without the consent of the Optionee, as it deems
necessary or desirable.

               (d)  Forfeiture.  If the Committee makes a finding, after full
                    ----------                                               
consideration of the facts presented on behalf of both the Company and the
Optionee, that the Optionee (i) has breached any employment or service contract
with the Company or an Affiliate, or has been engaged in any sort of disloyalty
to the Company or an Affiliate, including, without limitation, fraud,
embezzlement, theft, commission of a felony or proven dishonesty in the course
of the Optionee's employment or service or (ii) has disclosed trade secrets of
the Company or an Affiliate, then this Option shall terminate on the date of
such finding.  In addition to immediate termination of this Option, the Optionee
shall forfeit all Option Shares for any exercised portion of this Option for
which the Company has not yet delivered the share certificates to the Optionee
upon refund by the Company of the Option Price paid by the Optionee with respect
to such Option Shares.

               (e)  In no event shall this Option be exercisable after the
expiration of ninety days from the date the Optionee's employment with the
Company or its Affiliates (as that term is used 

                                      -3-
<PAGE>
 
in the Plan) terminates for any reason other than Disability (as that term is
used in the Plan) or death, or the expiration of one year from the date the
Optionee's employment with the Company or its Affiliates terminates due to the
Optionee's Disability or death.

          3.   Transfers.  This Option is not transferable by the Optionee
               ---------                                                  
otherwise than by will or pursuant to the laws of descent and distribution in
the event of the Optionee's death, in which event this Option may be exercised
by the heirs or legal representatives of the Optionee.  This Option may be
exercised during the lifetime of the Optionee only by the Optionee.  Any attempt
at assignment, transfer, pledge or disposition of this Option contrary to the
provisions hereof or the levy of any execution, attachment or similar process
upon the Option shall be null and void and without effect.  Any exercise of the
Option by a person other than the Optionee shall be accompanied by appropriate
proofs of the right of such person to exercise the Option.

          4.   Method of Exercise and Payment.  When exercisable under Section
               ------------------------------                                 
2, this Option may be exercised by written notice, pursuant to Section 8, to the
Company's Controller specifying the number of Option Shares to be purchased and,
unless the Option Shares are covered by a then current registration statement or
a Notification under Regulation A under the Securities Act of 1933, as amended
(the "Act"), and current registrations under all applicable state securities
laws, containing the Optionee's acknowledgment, in form and substance
satisfactory to the Company, 

                                      -4-
<PAGE>
 
that the Optionee (a) is purchasing such Option Shares for investment and not
for distribution or resale (other than a distribution or resale which, in the
opinion of counsel satisfactory to the Company, may be made without violating
the registration provisions of the Act or any state securities laws), (b) has
been advised and understands that (i) the Option Shares have not been registered
under the Act and are "restricted securities" within the meaning of Rule 144
under the Act and are subject to restrictions on transfer and (ii) the Company
is under no obligation to register the Option Shares under the Act or to take
any action which would make available to the Optionee any exemption from such
registration, and (c) has been advised and understands that such Option Shares
may not be transferred without compliance with all applicable federal and state
securities laws. The notice shall be accompanied by payment of the aggregate
Option Price of the Option Shares being purchased (a) in cash, (b) by certified
check payable to the order of the Company or (c) by a combination of the
foregoing. Such exercise shall be effective upon the actual receipt by the
Company's Controller of such written notice and payment. In addition, except as
provided below, the Optionee may make payment in whole or in part in shares of
the Company's Common Stock held by the Optionee for more than six months. If
payment is made in whole or in part in shares of the Company's Common Stock,
then the Optionee shall deliver to the Company certificates registered in the
name of the Optionee representing shares of the Company's Common Stock legally
and 

                                      -5-
<PAGE>
 
beneficially owned by the Optionee, free of all liens, claims and encumbrances
of every kind and having a Fair Market Value (as defined in the Plan) on the
date of delivery of such notice that is not greater than the Option Price of the
Option Shares with respect to which the Option is to be exercised, accompanied
by stock powers duly endorsed in blank by the record holder of the shares
represented by such certificates. Notwithstanding the foregoing, the Committee,
in its sole discretion, may refuse to accept shares of the Company's Common
Stock in payment of the Option Price. In that event, any certificates
representing shares of the Company's Common Stock which were delivered to the
Company shall be returned to the Optionee with notice of the refusal of the
Committee to accept such shares in payment of the Option Price. Furthermore, the
Committee may impose such limitations and prohibitions on the use of shares of
the Company's Common Stock to exercise the Option as it deems appropriate.

          5.   Adjustments on Changes in Capitalization.  In the event that,
               ----------------------------------------                     
prior to the delivery by the Company of all of the Option Shares in respect of
which the Option is granted, there shall be a stock dividend, stock split,
recapitalization or other change in the number or class of issued and
outstanding equity securities of the Company resulting from a subdivision or
consolidation of the Company's Common Stock and/or other outstanding equity
security or a recapitalization or other capital adjustment affecting the
Company's Common Stock or an equity security of the Company which is effected
without receipt of 

                                      -6-
<PAGE>
 
consideration by the Company, the remaining number of Option Shares (or class of
shares) subject to the Option and the Option Price therefor shall be adjusted in
a manner determined by the Committee so that the adjusted number of Option
Shares (or class of shares) and the adjusted Option Price shall be the
substantial equivalent of the remaining number of Option Shares subject to the
Option and the Option Price thereof prior to such change. For purposes of this
Section, no adjustment shall be made as a result of the issuance of the
Company's Common Stock upon the conversion of other securities of the Company
which are convertible into Common Stock.

          6.   Legal Requirements.  If the listing, registration or
               ------------------                                  
qualification of the Option Shares upon any securities exchange or under any
federal or state law, or the consent or approval of any governmental regulatory
body is necessary as a condition of or in connection with the purchase of such
Option Shares, the Company shall not be obligated to issue or deliver the
certificates representing the Option Shares as to which the Option has been
exercised unless and until such listing, registration, qualification, consent or
approval shall have been effected or obtained.  If registration is considered
unnecessary by the Company or its counsel, the Company may cause a legend to be
placed on the Option Shares being issued calling attention to the fact that they
have been acquired for investment and have not been registered.

          7.   Administration.  This Option has been granted pursuant to and is
               --------------                                                  
subject to the terms and provisions of the Plan, as it may be amended from time
to time.  All questions of 

                                      -7-
<PAGE>
 
interpretation and application of the Plan and this Option shall be determined
by the Committee. The Committee's determination shall be final, binding and
conclusive.

          8.   Notices.  Any notice to be given to the Company shall be
               -------                                                 
addressed to the Treasurer of the Company at its principal executive office, and
any notice to be given to the Optionee shall be addressed to the Optionee at the
address then appearing on the personnel records of the Company or the Affiliate
of the Company by which he is employed, or at such other address as either party
hereafter may designate in writing to the other.  Any such notice shall be
deemed to have been duly given when personally delivered, by courier service
such as Federal Express, or by other messenger, or when deposited in the United
States mail, addressed as aforesaid, registered or certified mail, and with
proper postage and registration or certification fees prepaid.

          9.   Employment.  Nothing herein contained shall affect the right of
               ----------                                                     
the Company or any Affiliate to terminate the Optionee's employment, services,
responsibilities, duties, or authority to represent the Company or any Affiliate
at any time or for any reason whatsoever.

          10.  Withholding of Taxes.  Whenever the Company proposes or is
               --------------------                                      
required to deliver or transfer Option Shares in connection with the exercise of
this Option, the Company shall have the right to (a) require the Optionee to
remit to the Company an amount sufficient to satisfy any federal, state and/or
local withholding tax requirements prior to the delivery or transfer of any

                                      -8-
<PAGE>
 
certificate or certificates for such Option Shares or (b) take whatever action
it deems necessary to protect its interests with respect to tax liabilities.

          IN WITNESS WHEREOF, the Company has granted this Option on the day and
year first above written.

                                THE BON-TON STORES, INC.


                                By:
                                   -----------------------------
                                   M. Thomas Grumbacher
                                   Chairman of the Board


                                ACCEPTED BY:


                                --------------------------------

                                      -9-


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