RIGHT START INC /CA
DEFR14A, 2000-05-30
CATALOG & MAIL-ORDER HOUSES
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                                UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549

                           SCHEDULE 14A INFORMATION

          Proxy Statement Pursuant to Section 14(a) of the Securities
                    Exchange Act of 1934 (Amendment No. 1 )

Filed by the Registrant [X]

Filed by a Party other than the Registrant [_]

Check the appropriate box:

[_]  Preliminary Proxy Statement         [_]  Confidential, for Use of the
                                              Commission Only (as permitted by
                                              Rule 14a-6(e)(2))

[X]  Definitive Proxy Statement

[_]  Definitive Additional Materials

[_]  Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12

                             THE RIGHT START, INC.
--------------------------------------------------------------------------------
               (Name of Registrant as Specified In Its Charter)


--------------------------------------------------------------------------------
   (Name of Person(s) Filing Proxy Statement, if other than the Registrant)


Payment of Filing Fee (Check the appropriate box):

[X]  No fee required

[_] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.


     (1) Title of each class of securities to which transaction applies:

     -------------------------------------------------------------------------


     (2) Aggregate number of securities to which transaction applies:

     -------------------------------------------------------------------------


     (3) Per unit  price  or other  underlying  value  of  transaction  computed
         pursuant to  Exchange  Act Rule 0-11 (Set forth the amount on which the
         filing fee is calculated and state how it was determined):

     -------------------------------------------------------------------------


     (4) Proposed maximum aggregate value of transaction:

     -------------------------------------------------------------------------
<PAGE>


     (5) Total fee paid:

     -------------------------------------------------------------------------

[_]  Fee paid previously with preliminary materials.

[_]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and identify the filing for which the  offsetting  fee was paid
     previously.  Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.

     (1) Amount Previously Paid:

     -------------------------------------------------------------------------


     (2) Form, Schedule or Registration Statement No.:

     -------------------------------------------------------------------------


     (3) Filing Party:

     -------------------------------------------------------------------------


     (4) Date Filed:

     -------------------------------------------------------------------------

Notes:




                                       2
<PAGE>






                              THE RIGHT START, INC.
                       5388 Sterling Center Drive, Unit C
                       Westlake Village, California 91361


                                  July 1, 2000

Dear Shareholders:

     Our Annual Meeting of Shareholders  will be held on August 1, 2000, at 9:00
a.m.,  at The Right  Start  retail  store  located at 13413  Ventura  Boulevard,
Sherman Oaks,  California,  91423. We urge you to attend this meeting to give us
an opportunity to meet you  personally,  to allow us to introduce to you the key
personnel  responsible  for the management of your Company,  to show you a Right
Start retail store and to answer any questions you may have.

     The formal  Notice of Meeting,  the Proxy  Statement and the proxy card are
enclosed.  A copy of the Annual Report to Shareholders  describing the Company's
operations during the fiscal year ended January 29, 2000 is also enclosed.

     We hope that you will be able to attend the  meeting in person.  Whether or
not you plan to attend the meeting,  please sign and return the  enclosed  proxy
card  promptly.  A prepaid  return  envelope is provided for this purpose.  Your
shares will be voted at the meeting in accordance with your proxy.

     If you have shares in more than one name or if your stock is  registered in
more than one way, you may receive more than one copy of the proxy materials. If
so,  please  sign and return  each of the proxy cards you receive so that all of
your shares may be voted.  We look  forward to meeting you at the August 1, 2000
Annual Meeting of Shareholders.
                                    Very truly yours,

                                   /s/ Jerry R. Welch

                                   Jerry R. Welch
                                   Chairman of the Board, President
                                   and Chief Executive Officer




                                       3
<PAGE>







                              THE RIGHT START, INC.
                       5388 Sterling Center Drive, Unit C
                       Westlake Village, California 91361

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                                 ---------------

                            To Be Held August 1, 2000

     The Annual Meeting of The Right Start, Inc. (the "Company") will be held at
The Right Start retail store located at 13413 Ventura  Boulevard,  Sherman Oaks,
California on August 1, 2000, at 9:00 a.m. for the following purposes:

          1.   To elect six (6) directors  to  hold office until the next annual
meeting and until their successors are elected;

          2.   To ratify the appointment  of  Arthur Andersen LLP as independent
auditors for the fiscal year ending February 3, 2001 (Proposal 1);

          3. To approve a proposed  amendment  to the  Company's  1991  Employee
Stock  Option  Plan  increasing  the maximum  aggregate  number of shares of the
Company's common stock subject to the plan from 900,000 to 1,050,000 shares,  an
increase of 150,000 shares (Proposal 2);

          4. To approve a proposed  amendment to the Company's 1995 Non-Employee
Director Plan increasing the maximum aggregate number of shares of the Company's
common stock subject to the plan from 200,000 to 275,000 shares,  an increase of
75,000 shares (Proposal 3); and

          5. To transact  such other  business as may  properly  come before the
meeting or any adjournment thereof.

     The  close of  business  on June 7,  2000,  is the date of  record  for the
determination  of  shareholders  entitled to notice of and to vote at the Annual
Meeting.

     All  shareholders  are urged to attend  the  meeting in person or by proxy.
WHETHER  OR NOT YOU EXPECT TO ATTEND THE  MEETING  IN  PERSON,  PLEASE  SIGN AND
PROMPTLY RETURN THE ACCOMPANYING  PROXY IN THE ENCLOSED PREPAID RETURN ENVELOPE.
The Proxy is  revocable  and will not affect your right to vote in person in the
event you attend the meeting.

                                   By Order of The Board of Directors

                                    /s/ Gina M. Engelhard

                                        Gina M. Engelhard
                                        Secretary
                                        Westlake Village, California
                                        July 1, 2000



                                       4
<PAGE>





                              THE RIGHT START, INC.

                                 ---------------

                                 PROXY STATEMENT


                 INFORMATION CONCERNING SOLICITATION AND VOTING

Solicitation and Revocation of Proxies

     The enclosed  Proxy is solicited by and on behalf of the Board of Directors
("Board of  Directors")  of The Right Start,  Inc.  (the  "Company")  for use in
connection  with the Annual Meeting of Shareholders to be held on the 1st day of
August, 2000 at 9:00 a.m. and at any and all adjournments thereof.

     The persons named as proxies were  designated by the Board of Directors and
are officers or directors of the Company. Any Proxy may be revoked or superseded
by executing a proxy  bearing a later date or by giving  notice of revocation in
writing prior to, or at, the Annual Meeting,  or by attending the Annual Meeting
and voting in person.  All  proxies  which are  properly  completed,  signed and
returned to the Company prior to the meeting, and not subsequently revoked, will
be voted in accordance with the instructions  given in the Proxy. If a choice is
not  specified  in the Proxy,  the Proxy will be voted FOR the  election  of the
director  nominees  listed below and FOR Proposal 1 to ratify the appointment of
Arthur Andersen LLP as independent  auditors for the Company,  FOR Proposal 2 to
approve a proposed  amendment to the Company's  1991 Employee  Stock Option Plan
(the "1991  Plan")  increasing  the  maximum  aggregate  number of shares of the
Company's common stock subject to the 1991 Plan, and FOR Proposal 3 to approve a
proposed amendment to the Company's 1995 Non-Employee Director Stock Option Plan
(the "1995  Plan")  increasing  the  maximum  aggregate  number of shares of the
Company's  common stock  subject to the 1995 Plan.  "Broker  non-votes"  will be
counted for general  quorum  purposes but will not be  considered  as present or
entitled to vote.

     This  Proxy  Statement  and the  accompanying  Proxy  are  being  mailed to
shareholders  on or about July 1, 2000. The entire cost of the  solicitation  of
proxies will be borne by the Company.  Expenses will also include reimbursements
paid to brokerage  firms and others for their  expenses  incurred in  forwarding
solicitation  material  regarding  the  meeting  to  beneficial  owners  of  the
Company's  common  stock.  It is  contemplated  that this  solicitation  will be
primarily by mail. In addition, some of the officers, directors and employees of
the Company may solicit proxies personally or by telephone, facsimile, telegraph
or cable; such persons will not be compensated for such solicitation.

Voting at the Meeting

     The shares of common stock  constitute  the only class of securities of the
Company  entitled  to  notice  of,  and to vote at,  the  Annual  Meeting.  Only
shareholders  of  record  at the  close of  business  on June 7,  2000,  will be
entitled to vote at the meeting or any adjournment or postponement  thereof.  As
of May 22,  2000,  there  were  5,614,175  shares of  common  stock  issued  and
outstanding,  each share  being  entitled to one vote on each matter to be voted
upon,  except  that  voting  for  directors  may be  cumulative.  A  shareholder
intending  to  cumulate  votes for  directors  must  notify the  Company of such
intention at the meeting prior to commencement  of the voting for directors.  If

                                       5
<PAGE>

any shareholder has given such notice,  every shareholder  attending the meeting
may cumulate  votes for candidates in nomination and give one candidate a number
of votes equal to the number of directors to be elected multiplied by the number
of votes to which the  shareholder's  shares are  entitled,  or  distribute  the
shareholder's  votes on the  same  principle  among  two or more  candidates.  A
shareholder  who is not in attendance  at the meeting may not invoke  cumulative
voting.

     Discretionary  authority  to  cumulate  votes  represented  by  proxies  is
solicited by the Board of Directors  because,  in the event nominations are made
in opposition to the nominees of the Board of Directors,  it is the intention of
the persons named in the enclosed Proxy to cumulate votes represented by proxies
for  individual  nominees  in  accordance  with their best  judgment in order to
assure the  election  of as many of the  nominees to the Board of  Directors  as
possible.

     The election of directors will require the affirmative  vote of a plurality
of the  shares of  common  stock  voting  in  person  or by proxy at the  Annual
Meeting.  The approval of Proposal 1, Proposal 2 and Proposal 3 will require the
affirmative  vote of a  majority  of the  shares  of  common  stock  present  or
represented at the Annual Meeting and entitled to vote on such proposal.

                      PRINCIPAL SHAREHOLDERS AND MANAGEMENT

     The following table sets forth certain information, as of May 1, 2000, with
respect to all those  known by the Company to be the  beneficial  owners of more
than 5% of its outstanding common stock, each director who owns shares of common
stock,  each  executive  officer  named in the Summary  Compensation  Table (the
"Named  Executive  Officers"),  and all directors and executive  officers of the
Company  as a group  and any such  person's  ownership  of  common  stock of the
Company's subsidiary, RightStart.com Inc ("RightStart.com").
                                       6
<PAGE>

<TABLE>
<CAPTION>

---------------------------------------- --------------------- ----------- ----------------------- ----------
Name and Address                        Amount and Nature of     Percent        Amount and Nature    Percent
of Beneficial Owner (1)                 Beneficial Ownership of    of           of Beneficial          of
                                        Company Common Stock      Class         Ownership of          Class
                                                                                RightStart.com
                                                                                Common Stock
---------------------------------------- --------------------- ----------- ----------------------- ----------

<S>                                      <C>                    <C>               <C>                 <C>

Richard A. Kayne (2)                      4,056,903              52.4%             5,568,334           60.6%
Kayne Anderson Investment Management, Inc. (2)
1800 Avenue of the Stars
Second Floor
Los Angeles, CA  90067

Fred Kayne (3)                              721,545              12.2%                90,000            1.0%
Fortune Fashions
6501 Flotilla Street
Commerce, CA  90040

The Travelers Insurance (4)                 407,355              7.1%                  N/A              N/A
One Tower Square
Hartford, CT 06183

J. Carlo Cannell(5)                         318,600              5.6%                  N/A              N/A
Cannell Capital Management
600 California Street
San Francisco, CA 94108

Albert O. Nicholas                          312,500              5.6%                  N/A              N/A
Nicholas Co., Inc.
700 North Water Street
Milwaukee, WI  53202

Howard Kaplan                               305,000              5.4%                  N/A              N/A
99 Chauncy Street
Boston, MA  02111

Lloyd I. Miller, III (6)                    285,900              5.1%                  N/A              N/A
4550 Gordon Drive
Naples, FL 34102

Gina M. Engelhard (7)(13)                    20,736               *                   18,950             *
5388 Sterling Center Drive, Unit C
Westlake Village, CA 91361

Marilyn Platfoot (8)(13)                     27,709               *                   20,475             *
5388 Sterling Center Drive, Unit C
Westlake Village, CA 91361

Andrew Feshbach (9)                          35,485               *                    N/A              N/A
Big Dog Sportswear
121 Gray Avenue, Suite 300
Santa Barbara, CA  93101

Robert R. Hollman (9)                        28,105               *                    N/A              N/A
Hollman Property Company
1800 Avenue of the Stars
Suite 1400
Los Angeles, CA  90067

Jerry R. Welch (9)(10)(13)                  223,661              3.8%                364,000            3.8%
Kayne Anderson Investment
Management, Inc.
1800 Avenue of the Stars
Second Floor
Los Angeles, CA  90067

Howard M. Zelikow (9)(10)                    35,485              *                     N/A              N/A
Kayne Anderson Investment
Management, Inc.
1800 Avenue of the Stars
Second Floor
Los Angeles, CA  90067

Ronald J. Blumenthal (11)(13)                33,320              *                     6,825             *
5388 Sterling Center Drive, Unit C
Westlake Village, CA  91361

Raymond Springer (13)(14)                    N/A                N/A                     *                *
5388 Sterling Center Drive, Unit C
Westlake Village, CA  91361

All executive officers and directors       5,182,734           62.1%               6,068,584           62.6%
as a group (ten persons) (12)


--------------------
</TABLE>
<PAGE>

  *  Less than one percent.

    (1)  Except as otherwise  noted below,  the persons  named in the table have
         sole voting  power and  investment  power with respect to all shares of
         common stock shown as beneficially  owned by them, subject to community
         property laws where applicable.

    (2)  The 4,056,903  shares  include (i) 125,616  shares held directly by Mr.
         Kayne  (including  35,485  shares which may be acquired  within 60 days
         upon  exercise of options)  and (ii)  3,931,287  shares held by managed
         accounts of Kayne Anderson  Capital  Advisors,  L.P.("KA  Capital"),  a
         registered  investment  adviser  (including 400,000 shares which may be
         acquired upon  conversion of the Series B Preferred Stock and 1,691,650
         shares which may be acquired upon  conversion of the Series C Preferred
         Stock). Mr. Kayne has sole voting and dispositive power over the shares
         he holds  directly.  He has shared voting and  dispositive  power along
         with Kayne Anderson  Investment  Management,  Inc. ("KAIM,  Inc."), the
         general partner of KA Capital, over the remaining shares. (Mr. Kayne is
         the President,  Chief Executive  Officer and a Director of KAIM,  Inc.,
         and the principal  stockholder of its parent  company.) The shares held
         by managed  accounts of KA Capital include the following shares held by
         investment  funds for which KA  Capital  serves as  general  partner or
         manager:  1,124,785  shares held by Kayne,  Anderson  Non-  Traditional
         Investments,  L.P.  (including 50,000 shares which may be acquired upon
         conversion of the Series B Preferred Stock and 465,200 shares which may
         be acquired upon conversion of the Series C Preferred Stock); 1,056,025
         shares held by ARBCO  Associates,  L.P.  (including 50,000 shares which
         may be acquired  upon  conversion  of the Series B Preferred  Stock and
         465,200  shares which may be acquired  upon  conversion of the Series C
         Preferred Stock);  1,075,732 shares held by Kayne Anderson  Diversified
         Capital Partners,  L.P. (including 133,333 shares which may be acquired
         upon  conversion  of the Series B Preferred  Stock and  465,200  shares
         which may be acquired upon conversion of the Series C Preferred Stock);
         465,145 shares held by Kayne Anderson Capital Partners, L.P. (including
         91,667  shares which may be acquired  upon  conversion  of the Series B
         Preferred   Stock  and  211,450  shares  which  may  be  acquired  upon
         conversion  of the Series C Preferred  Stock);  197,100  shares held by
         Kayne Anderson  Offshore Limited  (including 75,000 shares which may be
         acquired  upon  conversion  of the Series B Preferred  Stock and 84,600
         shares which may be acquired upon  conversion of the Series C Preferred
         Stock)  and  12,500  shares  managed  in  other  accounts.  KA  Capital
         disclaims  beneficial  ownership of the shares  reported,  except those
         shares attributable to it by virtue of its general partner interests in
         the limited  partnerships  holding  such shares.  Mr.  Kayne  disclaims
         beneficial  ownership of the shares reported,  except those shares held
         by him  directly  or  attributable  to him by virtue of his limited and
         general partner interests in such limited partnerships and by virtue of
         his  indirect  interest  through  the  interest  of KAIM,  Inc. in such
         limited partnerships. The foregoing is based on information provided by
         Mr. Kayne and KA Capital to the Company as of May 1, 2000.  The Company
         owns 5,478,334  shares of common stock of  RightStart.com  In addition,
         Mr. Kayne holds currently exercisable options to purchase 40,000 shares
         of RightStart.com  common stock and currently  exercisable  warrants to
         purchase 50,000 shares of RightStart.com common stock.

    (3)  Of the  721,545  shares  beneficially  owned,  427,727  shares are held
         directly by Mr. Kayne, 83,333 shares may be acquired upon conversion of
         Series  B  Preferred  Stock,   175,000  shares  may  be  acquired  upon
         conversion  of Series C  Preferred  Stock  and  35,485  are  underlying
         currently exercisable options to purchase common stock. Mr. Kayne holds
         currently exercisable options to purchase 40,000 shares of common stock

                                       7
<PAGE>

         of RightStart.com and currently exercisable warrants to purchase 50,000
         shares of common  stock of  RightStart.com.  The  foregoing is based on
         information provided by Mr. Kayne to the Company as of May 1, 2000.

    (4)  According to a Schedule 13G filed on February 12, 1999,  Citicorp  Inc.
         is the sole stockholder of Associated Madison Companies, Inc., which is
         the  sole  stockholder  of  PFS  Services,  Inc.,  which  is  the  sole
         stockholder of The Travelers  Insurance Group,  Inc., which is the sole
         stockholder  of The  Travelers  Insurance  Company,  all of which  were
         filers on this  schedule.  The Schedule 13G report assumes the exercise
         of an  undisclosed  number of common  stock  warrants  believed  by the
         Company to be its Series B Preferred Stock.  The ownership  calculation
         could be somewhat  smaller  depending on the number of such  securities
         owned.

    (5)  According to a Schedule 13G filed on February 15, 2000,  other  members
         of the reporting group are Tonga Partners, LP, The George S. Sarlo 1995
         Charitable  Remainder Trust, The Cuttyhunk Fund Limited,  Goldman Sachs
         and Anegada Fund, Ltd.

    (6)  According  to a Schedule 13G filed on February  14,  2000,  Mr.  Miller
         shares  dispositive  and voting power on 149,250 shares of the reported
         securities  as an adviser to the trustee of certain  family  trusts and
         Mr.  Miller  has sole  voting and  dispositive  power on 136,650 of the
         reported  securities owned by him personally and/or as the manager of a
         limited  liability  company  that is the  general  partner of a limited
         partnership.

    (7)  Includes 145 shares  currently  exercisable  options to purchase 20,000
         shares of common  stock and 591 shares held by the  Company's  Employee
         Stock Ownership Plan for the benefit of Ms. Engelhard.

    (8)  Includes  currently  exercisable  options to purchase  27,500 shares of
         common stock and 152 and 57 shares held by the Company's Employee Stock
         Purchase Plan and Employee Stock Ownership Plan, respectively,  for the
         benefit of Ms. Platfoot.

    (9)  All shares consist of currently  exercisable options to purchase common
         stock.

    (10) Messrs.  Welch and Zelikow are officers and Managing Directors of KAIM,
         Inc.;  however,  they  disclaim  beneficial  ownership  with respect to
         shares held by KAIM, Inc. or any of its affiliates.

    (11) Includes currently  exercisable stock options to purchase 32,500 shares
         of common  stock and 820 shares held by the  Company's  Employee  Stock
         Ownership Plan for the benefit of Mr. Blumenthal.

    (12) Includes  options and common  stock  beneficially  owned  by  executive
         officers and directors.

    (13) All shares of RightStart.com reported consist of currently  exercisable
         options and warrants to purchase common stock of RightStart.com.

    (14) Mr. Springer has an option to purchase 150,000 shares of  common  stock
         of RightStart.com.  Such option is not exercisable within 60 days.


                               EXECUTIVE OFFICERS

     The executive officers of the Company are as follows:


<TABLE>
<CAPTION>
                                                                     Executive
                                                                     ---------
Name                      Age   Position                           Officer Since
----                      ---   --------                           -------------

<S>                      <C>   <C>                                    <C>
Jerry R. Welch            49    Chairman of the Board,                 1996
                                President and Chief
                                Executive Officer

Gina M. Engelhard         36    Chief Financial Officer and            1994
                                Secretary

Marilyn Platfoot          44    Executive Vice President-Retail        1996


Ronald J. Blumenthal      53    Senior Vice President                  1994

                                       8
<PAGE>

Raymond P. Springer       49    Executive Vice President and           1999
                                Chief Financial Officer of
                                RightStart.com


</TABLE>

     All officers serve at the  discretion of the Board of Directors  except Mr.
Springer   who  serves  at  the   discretion   of  the  Board  of  Directors  of
RightStart.com.

Business Experience of Executive Officers

     JERRY R. WELCH became Chief Executive Officer of the Company in March 1996,
assumed the position of President in September 1996 and has served  as  Chairman
of the Board since August 1995.   Mr. Welch  also  serves  as an  officer  and a
Managing Director of Kayne Anderson Investment Management, Inc. and  has  served
in such capacity since January 1993.  Mr. Welch held the positions  of  Chairman
of the Board from April 1993 to September 1999 and Chief  Executive Officer from
August 1994 to September 1999 of  Glacier  Water  Services, Inc.  a retailer  of
vended water. Mr. Welch continues to serve as a member of the board of directors
of Glacier Water Services, Inc. and  has  served  in such capacity  since  April
1993.

     GINA M. ENGELHARD became Chief Financial Officer of the Company in May 1994
and Secretary in August 1995.   Ms.  Engelhard  served  as a Senior Manager with
Price Waterhouse in Woodland Hills, California  from  January  1986  until April
1994.

     MARILYN  PLATFOOT became  Executive Vice  President-Retail  in August 1999.
Prior to that, Ms.  Platfoot served as Senior Vice  President-Retail  Operations
and  Human  Resources  from May 1999 to  August  1999 and Vice  President-Retail
Operations of the Company from April 1996 to April 1999. Ms. Platfoot previously
served as Western Regional Manager for Brookstone Stores from 1992 to 1996.

     RONALD J.  BLUMENTHAL  became  Senior  Vice  President  of the  Company  in
September 1996 and served as Vice President-Retail Operations from December 1993
to September 1996. Prior to joining the Company,  Mr.  Blumenthal served as Vice
President of Store Operations for Cost Plus Imports from 1990 until 1993.

     RAYMOND P. SPRINGER  became  Executive Vice  President and Chief  Financial
Officer of  RightStart.com  in December 1999. From August 1999 to December 1999,
Mr.  Springer  served as Senior Vice  President and Chief  Financial  Officer of
Payless  Cashways  Inc., a retailer of building  materials and home  improvement
products.  From April 1996 to June 1999, Mr.  Springer was employed as Executive
Vice  President and Chief  Financial  Officer of Jumbo Sports,  Inc., a sporting
goods retailer located in Florida.  Jumbo Sports filed a voluntary  petition for
relief under Chapter 11 of the United States  Bankruptcy  Code in December 1998.
From 1987 to 1996,  Mr.  Springer was the  Executive  Vice  President  and Chief
Financial  Officer of Kash n' Karry Food  Stores,  Inc.,  a grocery  store chain
located in Florida.



                              ELECTION OF DIRECTORS

     The Board of Directors  proposes the  election of six (6)  directors,  each
director to hold office until the next annual meeting and until such  directors'
respective  successors are elected and qualified.  Unless  authority to vote for
directors  has been  withheld in the Proxy,  the persons  named in the  enclosed
Proxy intend to vote at the meeting for the  election of the nominees  presented
below.  All nominees have consented to serve as a director for the ensuing year.
Although the Board of Directors  does not  contemplate  that any of the nominees
will  be  unable  to  serve,  if any  nominee  withdraws  or  otherwise  becomes
unavailable to serve,  the persons named in the enclosed Proxy will vote for any
substitute nominee designated by the Board of Directors.

     The candidates in the election of directors receiving the highest number of
affirmative  votes of the shares entitled to vote, up to the number of directors
to be elected by such shares,  will be elected.  Votes  against a candidate  and
votes  withheld,  including  broker  non-votes,  have  no  legal  effect  on the
election;  however all such votes  count as a part of the quorum.  The names and
certain  information  concerning the persons to be nominated as directors at the
Annual Meeting are set forth below.

     YOUR BOARD OF DIRECTORS RECOMMENDS THAT YOU VOTE "FOR" THE ELECTION OF EACH
OF THE NOMINEES NAMED BELOW.

                                       9
<PAGE>

Directors and Nominees
<TABLE>
<CAPTION>


Name                Age    Director Since          Business Experience
----                ---    --------------          -------------------
<S>                <C>         <C>      <C>

Andrew Feshbach     39          1995     Mr. Feshbach  is  a  Vice  President of
                                         Fortune  Financial,   Chief   Executive
                                         Officer of  Big Dog Holdings, Inc.  and
                                         an Executive Vice President of  Fortune
                                         Fashions.    Previously,  Mr.  Feshbach
                                         was  a  partner  in   Maiden  Lane,   a
                                         merchant bank, and a  Vice President in
                                         the Mergers and Acquisitions  Group  of
                                         Bear Stearns & Co. Inc.

Robert R. Hollman   56          1995     Mr. Hollman  is  president  of  Hollman
                                         Property  Company and was President and
                                         Chief   Executive   Officer   of   Topa
                                         Management Company  from 1971  to 1999.

Fred Kayne          61          1995     Mr. Kayne is President and  Chairman of
                                         Fortune   Financial,   where   he    is
                                         responsible  for  directing  all of its
                                         investment activities.   Mr.  Kayne  is
                                         also President of Fortune Fashions  and
                                         Chairman  of  Big  Dog Sportswear.  Mr.
                                         Kayne was a partner of Bear,  Stearns &
                                         Co.  Inc.  until   its  initial  public
                                         offering in 1985, after which   time he
                                         was a Managing Director and   a  member
                                         of  the  Board  of  Directors  of Bear,
                                         Stearns & Co. Inc. until he resigned in
                                         1986.  Fred Kayne and  Richard A. Kayne
                                         are brothers.

Richard A. Kayne    55          1995     Mr. Kayne currently serves as President
                                         and   Chief   Executive  Officer and  a
                                         Director of Kayne  Anderson  Investment
                                         Management, Inc., and its broker dealer
                                         affiliate, K.A. Associates,  Inc.   Mr.
                                         Kayne  has  been  with  Kayne  Anderson
                                         Investment  Management, Inc. since 1984
                                         when it  was founded  by  Mr. Kayne and
                                         John E.  Anderson. He is also  Chairman
                                         of the Board of Glacier Water Services,
                                         Inc. Richard  A. Kayne and  Fred  Kayne
                                         are brothers.

Jerry R. Welch      49          1995     See "Business Experience  of  Executive
                                         Officers" above.


Howard M. Zelikow   66          1995     Mr.  Zelikow   has   been  a   Managing
                                         Director of Kayne Anderson   Investment
                                         Management,   Inc.  since  1988.    Mr.
                                         Zelikow   has   been  a   director   of
                                         Financial Security Assurance   Holdings
                                         Ltd. since 1996 and  has  served  as  a
                                         director   of    Queensway    Financial
                                         Holdings   Limited   since  1993.   Mr.
                                         Zelikow  was  a  director  of  Victoria
                                         Financial  Corporation  from   1991  to
                                         1995, a  director  of Capital  Guaranty
                                         Corporation  from 1994 to 1995,  and  a
                                         director  of  Nobel  Insurance  Limited
                                         from 1989 to 1993.    Mr.  Zelikow  has
                                         been  a  director  of  The   Navigators
                                         Group, Inc. since 1999.

</TABLE>


     The Directors of the Company serve until their  successors  are elected and
duly qualified at next year's Annual Meeting of Shareholders,  which is expected
to be held on or about June 2001.  During the fiscal year ended January 29, 2000
("Fiscal 1999"), the Company's Audit Committee (the "Audit Committee") consisted
of Messrs. Feshbach, Hollman and Zelikow who are also the current members of the
Audit  Committee and the Company's  Compensation  Committee  (the  "Compensation
Committee")  consisted  of Messrs.  Richard  Kayne and Fred Kayne.  The Board of
Directors  will adopt a new  charter for the Audit  Committee  prior to June 14,
2000. The Board of Directors does not have a standing Nominating Committee.  The
The Audit Committee, which includes one independent director, meets periodically
with the  Company's  independent  public  accountants,  management  and internal
auditors to discuss accounting  principles,  financial and accounting  controls,
the scope of the annual audit,  regulatory  compliance  and other  matters.  The
Audit  Committee  also  advises  the Board of  Directors  on matters  related to
accounting and auditing and reviews management's selection of independent public

                                       10
<PAGE>

accountants.  The independent  public accountants and the internal auditors have
complete access to the Audit  Committee  without  management  present to discuss
results of their audit and their opinions on the adequacy of internal  controls,
the quality of financial  reporting and other  accounting and auditing  matters.
The Compensation  Committee reviews the Company's general compensation  strategy
and reviews and reports to the Board of Directors  with respect to  compensation
of officers and employee benefit programs.

     Your proxy cannot be voted for a number of persons  greater than the number
of nominees named.

Attendance at Meetings

     During Fiscal 1999,  the Board of Directors  held a total of four meetings,
the  Compensation  Committee  held one meeting and the Audit  Committee held one
meeting.  No member of the Board of Directors,  Compensation  Committee or Audit
Committee  attended  fewer than 75% of the  meetings of the Board of  Directors,
Compensation Committee or Audit Committee.


                 EXECUTIVE COMPENSATION AND OTHER INFORMATION

Executive Compensation

     The following table sets forth summary information concerning  compensation
paid or accrued by the Company for  services  rendered  during the fiscal  years
ended January 29, 2000,  January 30, 1999 and January 31, 1998. to the Company's
Chief Executive  Officer and the three other  executive  officers of the Company
and  to  one  executive  officer  of  RightStart.com,   each  of  whom  received
compensation (on an annualized basis) of at least $100,000.

                           Summary Compensation Table




<TABLE>
<CAPTION>

                                                     Annual Compensation                      Long Term Compensation
                                                     -------------------           ---------------------------------------------
                                   Fiscal                        Other Annual     Securities Underlying  Securities Underlying
Name and Principal Position         Year         Salary    Bonus Compensation (1)   Company Options (#)  RightStart.com Options(#)
---------------------------      ----------     --------   ----- ----------------  --------------------- -------------------------
<S>                               <C>          <C>          <C>     <C>               <C>                    <C>


Jerry R. Welch (2)                 1999         $ 31,000     -0-     $ -0-             $    -0-               500,000
Chairman of the Board,             1998             -0-      -0-       -0-               211,669                -0-
President and Chief                1997             -0-      -0-       -0-                 7,383                -0-
Executive Officer

Marilyn Platfoot                   1999           160,000    -0-       -0-                  -0-                81,900
Executive Vice President           1998           137,615    -0-       62                 77,500                -0-
Retail                             1997           115,000    -0-       -0-                 7,500                -0-


Ronald J. Blumenthal               1999           148,000    -0-       -0-                  -0-                27,300
Senior Vice President-Real Estate  1998           135,000    -0-       -0-                62,500                -0-
                                   1997           135,000    -0-       -0-                 7,500                -0-

Gina M. Engelhard                  1999           130,000    -0-       -0-                  -0-                91,000
Chief Financial Officer            1998           113,292    -0-       -0-                60,000                -0-
Senior Vice President              1997           105,000    -0-       -0-                 5,000                -0-
and Secretary

Raymond P. Springer                1999            38,462    -0-      1,300                 -0-               150,000
Executive Vice President and       1998              -0-     -0-       -0-                  -0-                 -0-
Chief Financial Officer            1997              -0-     -0-       -0-                  -0-                 -0-
RightStart.com
</TABLE>



(1) Amounts shown include  Company  contributions  under the Company's  Employee
Stock  Ownership  Plan  and the  Company's  Employee  Stock  Purchase  Plan,  as
applicable, for the listed executive officers.

(2) Mr. Welch receives no compensation for serving as Chief Executive Officer or
President of the Company,  but receives  $100,000 per annum for serving as Chief
Executive Officer and President of RightStart.com.

(3) Mr. Springer became Executive Vice President and Chief Financial  Officer of
RightStart.com  in  December  1999.  On an annual  basis for  fiscal  1999,  Mr.
Springer's salary would have been $250,000.


                                       11
<PAGE>


Directors' Fees

     All of the Company's  non-employee  directors  receive  directors'  fees of
$3,000 per quarter.  All of the members of the Board of Directors  have elected,
in lieu of such compensation, to receive options to purchase common stock of the
Company at the fair market value on the date the options are granted.


Option Grants in the fiscal year Ended January 29, 2000 ("Fiscal 1999")

     The following table provides  certain  information  regarding stock options
granted to the Named  Executive  Officers during Fiscal 1999.  No  options  were
granted to Named Executive Officers that would permit such officers  to purchase
common stock of the Company.  All  options reported  in  the following table are
options for the purchase of common stock of RightStart.com.

                          Option Grants in Fiscal 1999

<TABLE>
<CAPTION>

                                Individual Grants
                                 (RightStart.com)
                          ----------------------------------------------
                                                                             Potential
                                       % of                               Realizable Value
                                       Total                             at Assumed Annual
                          Number of   Options                              Rates of Stock
                            Common    Granted                                  Price
                            Shares      to                                Appreciation for
                          Underlying Employees                             Option Term(3)
                           Options   in Fiscal Exercise Price Expiration ------------------
          Name            Granted(1)   1999    (per share)(2)    Date       5%       10%
          ----            ---------- --------- -------------- ---------- -------- ---------
<S>                       <C>         <C>         <C>         <C>       <C>      <C>

Jerry R. Welch(4).......   364,000     20.57%      $0.45         6/1/09  $266,813 $ 424,855
                           136,000      7.68        0.45        9/10/09    99,688   158,737
Marilyn Platfoot (5)....    81,900      4.62        0.45         6/1/09    60,032    95,592
Ron Blumenthal (6)......    27,300      1.54        0.45         6/1/09    20,010    31,864
Gina Engelhard (7)......    72,800      4.11        0.45         6/1/09    53,363    84,971
Raymond P. Springer (8).   150,000      8.47        3.75       10/27/09   916,253 1,458,980
</TABLE>

--------
(1)  RightStart.com  granted  options for an aggregate  of  1,769,500  shares of
common stock to our  employees  under its 1999 Stock  Option Plan during  Fiscal
1999. See "1999 Stock Option Plan" below.

(2) All options were granted at an exercise price equal to the fair market value
of the common  stock,  as  determined  by the Board of  Directors on the date of
grant, other than those options that expire on September 10, 2009.

(3) The potential  realizable value is calculated assuming the exercise price on
the date of grant  appreciates  at the indicated rate for the entire term of the
option and that the option is exercised  at the  exercise  price and sold on the
last day of its term at the appreciated price. All options listed have a term of
10 years.  Stock  price  appreciation  of 5% and 10% is assumed  pursuant to the
rules of the Securities and Exchange Commission.  There can be no assurance that
the actual  stock  price will  appreciate  over the  10-year  option term at the
assumed 5% and 10% levels or at any other defined level. Unless the market price
of the common stock  appreciates over the option term, no value will be realized
from the option grants made to the named executive officers.

(4) Mr.  Welch's  option to  purchase  364,000  shares of  common  stock  became
immediately  exercisable  and fully  vested on the date of  grant.  Mr.  Welch's
option to purchase  136,000  shares of common stock becomes  exercisable  at the
rate of 1/4th of the total number of shares  underlying  the option on September
10, 2000 and 1/48th of the total number of shares  underlying the option monthly
from and after September 10, 2000.

(5) Ms. Platfoot's option becomes  exercisable at the rate of 1/4th of the total
number of shares  underlying  the option on June 1, 2000 and 1/48th of the total
number of shares underlying the option monthly from and after June 1, 2000.

(6) Mr.  Blumenthal's  option  becomes  exercisable  at the rate of 1/4th of the
total number of shares  underlying  the option on June 1, 2000 and 1/48th of the
total  number of shares  underlying  the option  monthly  from and after June 1,
2000.

(7) Ms. Engelhard's option becomes exercisable at the rate of 1/4th of the total
number of shares  underlying  the option on June 1, 2000 and 1/48th of the total
number of shares underlying the option monthly from and after June 1, 2000.

                                       12
<PAGE>

(8) Mr. Springer's option becomes  exercisable at the rate of 1/4th of the total
number of shares  underlying  the option on October  27,  2000 and 1/48th of the
total number of shares  underlying the option monthly from and after October 27,
2000.


Aggregate Option Exercises in Fiscal 1999 and Option Values at Fiscal Year End

     The following table provides certain information  regarding the exercise of
stock options to  purchase  stock of the Company and RightStart.com held by  the
Named  Executive  Officers  during Fiscal 1999 and the number of options and the
value of Company options held as of the end of such fiscal year.

<TABLE>
<CAPTION>

                                                     Number of Securities        Value of Unexercised     Number of Securities
                                                     Underlying Unexercised      In-The-Money Options     Underlying Unexercised
                                                     COMPANY Options At             At Fiscal             RIGHTSTART.COM Options
                                                     Fiscal Year End (#)            Year End($)(1)        At Fiscal Year End (#)
                                                     --------------------      ------------------------  ------------------------
                Shares Acquired
Name            on Exercise (#) Value Realized($)(1) Exercisable Unexercisable Exercisable Unexercisable Exercisable Unexercisable
----             -------------- -------------------- ----------- ------------- ----------- ------------- ----------- -------------
<CAPTION>
<S>                  <C>                 <C>          <C>         <C>         <C>          <C>           <C>         <C>


Jerry R. Welch        -0-                 -0-          223,661      -0-        $2,993,158   $   -0-       364,000     136,000

Marilyn Platfoot      -0-                 -0-           27,500     50,000         362,187    631,250       20,745      61,155

Ronald J. Blumenthal  -0-                 -0-           32,500     30,000         435,313    378,750        6,825      20,475

Gina M. Engelhard     -0-                 -0-           20,000     40,000         262,500    505,000       18,950      53,850

Raymond P. Springer   -0-                 -0-             -0-       -0-              -0-         -0-         -0-      150,000
 --------------------
</TABLE>

(1) On January 28, 2000 (the last day the  Company's  common stock was traded in
Fiscal 1999), the closing sale price of the Company's common stock on the Nasdaq
National Market System was $16.125 per share.

Employment Agreements

     No employment  agreements  are currently in effect  between the Company and
any of its employees.


Stock Compensation Programs

     We have two stock option plans,  an employee  stock  ownership plan  and an
employee stock purchase plan.  RightStart.com has a stock purchase plan in which
the Named Executive Officers participate.

1991 Employee Stock Option Plan

     The Company  adopted the 1991  Employee  Stock Option Plan (the "1991 Stock
Option Plan") in October 1991 in order to provide a means of encouraging certain
officers and  employees of the Company to obtain a  proprietary  interest in the
enterprise  and  thereby  create an  additional  incentive  for such  persons to
further the  Company's  growth and  development.  The 1991 Stock Option Plan, as
amended through the date of the Annual  Meeting,  covers an aggregate of 900,000
shares of the Company's common stock.  Options  outstanding under this plan have
terms ranging from three to ten years  (depending on the terms of the individual
grant). The information  regarding the 1991 Stock Option Plan provided herein is
qualified  in its  entirety by the full text of such plan,  copies of which have
been filed with the  Securities  and  Exchange  Commission.  Options for 815,160
shares were outstanding as of January 29, 2000 under the 1991 Stock Option Plan,
375,960 of which were exercisable.

         The 1991 Stock  Option Plan  provides  for the granting to officers and
other key  employees,  including  directors,  of the  Company  or any  parent or
subsidiary,  incentive  stock  options  within the meaning of Section 422 of the
Internal Revenue Code of 1986, as amended, and for the granting to officers, key
employees,  consultants and directors (even it not employed by the Company),  of
nonstatutory stock options.  If an optionee would have the right in any calendar
year to exercise for the first time incentive stock options for shares having an
aggregate fair market value (under all of the Company's plans and determined for
each share as of the date the option to  purchase  the  shares was  granted)  in
excess of  $100,000,  any such excess  options  will be treated as  nonstatutory
stock options.

         The  1991  Stock  Option  Plan  may be  administered  by the  Board  of
Directors or a committee of the Board of Directors. The administrator determines

                                       13
<PAGE>

the terms of options  granted  under the 1991 Stock Option Plan,  including  the
number of shares  subject to an option,  the  exercise  price,  and the term and
exercisability of options. The administrator may also amend the terms of options
granted  under the 1991  Stock  Option  Plan (with the  consent of the  holder),
including  accelerating  the date on which the options become  exercisable.  The
exercise  price of all stock  options  granted  under the 1991 Stock Option Plan
generally  must be at  least  equal to the fair  market  value of the  Company's
common stock on the date of grant.  Payment of the purchase price of options may
be made in cash, by check, by the optionee's promissory note with terms approved
by the administrator,  other Company common stock, cancellation of indebtedness,
through  broker  assisted  cashless  exercises,   through  margin  loans  or  as
determined by the administrator.

         Generally,  options  granted  under the 1991 Stock  Option Plan may not
have a term in excess of ten years and are  nontransferable.  The  administrator
determines the vesting terms of options at the time of grant.

         Upon a merger,  consolidation  or other  reorganization  (including the
sale of substantially  all of the Company's  assets) in which the Company is not
the  surviving  corporation,  the 1991  Stock  Option  Plan and all  unexercised
options   terminate   unless  a   successor   provides   substantially   similar
consideration to the option holders as provided to the Company's shareholders or
substitutes  substantially  equivalent  options covering shares of the successor
corporation.  If no such provision is made, then the administrator  must provide
not less than 30 days written  notice of the  anticipated  effective date of the
transaction and all options will be accelerated and exercisable on the effective
date.

         Unless terminated earlier, the 1991 Stock Option Plan will terminate in
October 2001.  Options granted before  expiration of the plan will unaffected by
its  expiration.  The Board of Directors  has the  authority  to amend,  modify,
suspend or terminate  the 1991 Stock Option Plan as long as such action does not
affect or impair any rights or  obligations  of the  holders of any  outstanding
options and provided that shareholder approval for any amendment or modification
to the 1991  Stock  Option  Plan  shall be  obtained  to the  extent  and degree
required.


     The Board of Directors of the Company has proposed an amendment to the 1991
Stock  Option Plan to  increase  the  maximum  number of shares of common  stock
issuable under such plan from  900,000  to  1,050,000  shares  (an  increase  of
150,000 shares),  subject to the approval of the shareholders of the Company  as
provided herein. The amendment to the 1991 Stock Option Plan, as approved by the
Board of Directors,  is set  forth in its  entirety  in  Proposal  2 below.  The
Company proposes to increase the  aggregate  number of shares of common  stock
issuable under both the 1991 Stock Option Plan and the 1995 Stock Option Plan by
225,000 shares.


1995 Non-Employee Directors Option Plan

     In October 1995, the Company adopted the 1995 Non-Employee Directors Option
Plan (the "1995 Stock Option  Plan").  The 1995 Stock  Option  Plan,  as amended
through the date of the Annual Meeting, covers an aggregate of 200,000 shares of
common  stock.  The  information  regarding  the 1995 Stock Option Plan provided
herein is  qualified  in its  entirety by the full text of such plan,  copies of
which have been filed with the  Securities  and  Exchange  Commission.  The 1995
Stock  Option Plan  provides  for the annual  issuance on the date of the annual
meeting, to each non-employee  director,  of options to purchase 1,500 shares of
common  stock.  In  addition,  each  director is entitled to make an election to
receive,  in lieu of  directors'  fees,  additional  options to purchase  common
stock.  Options  outstanding under this plan have terms ranging from five to ten
years (depending on the terms of the individual grant). The amount of additional
options is determined  based on an independent  valuation such that the value of
the  options  issued  is  equivalent  to the  fees  that the  director  would be
otherwise  entitled  to  receive.  Options  issued  under  this plan vest on the
anniversary  date of their  grant  and  upon  termination  of Board  membership.
164,747  options  were are  outstanding  under the 1995 Stock  Option Plan as of
January 29, 2000, 146,477 of which were exercisable.

     The Board of Directors of the Company has proposed an amendment to the 1995
Stock  Option Plan to  increase  the  maximum  number of shares of common  stock
issuable  under such plan from 200,000 to 275,000 shares (an increase of  75,000
shares),  subject to the approval of the shareholders of the Company as provided
herein. The amendment to the 1995 Stock Option Plan, as approved by the Board of
Directors,  is set  forth in its  entirety  in  Proposal  3 below.  The  Company
proposes to increase the  aggregate  number of shares of common  stock  issuable
under both the 1991 Stock  Option Plan and the 1995 Stock Option Plan by 225,000
shares.

     The 1995 Stock  Option Plan  provides  for the granting to directors of the

                                       14
<PAGE>

Company who have not been  employees of the Company or  any  subsidiary  for  at
least one year preceding membership on the Board of Directors,  options that are
not intended to qualify as incentive stock options within the meaning of Section
422 of the Internal Revenue Code of 1986, as amended. The Compensation Committee
administers the 1995 Stock Option Plan.

     The exercise  price for each option granted  under  the  1995  Stock Option
Plan is the fair market value of the common stock  underlying that option on the
first trading day preceding its grant.  Payment of the purchase price of options
may be made in cash, by certified cashier's check, bank draft or money order, by
delivery of Company  common  stock owned by the optionee for at least six months
(if the  Compensation  Committee and  applicable law permit) or as determined by
the Compensation Committee. Options granted under the 1995 Stock Option Plan are
generally nontransferable.

     Upon a merger,  reorganization  or other business combination in which  the
Company is the surviving corporation,  optionees  will  be  entitled  to receive
substitute stock options on terms and conditions that substantially preserve the
value,  rights and benefits of the affected  option unless the Company elects to
pay all  optionees the  difference  between the fair market value of the options
and their exercise  price.  If the Company is not the surviving  corporation and
does not elect to pay all optionees the difference between the fair market value
of the options and their exercise price,  each optionee will receive  substitute
options in the surviving or resulting  corporation  on such terms and conditions
as preserve  the value,  rights and  benefits of the  affected  options.  Upon a
Change of Control (as defined in the 1995 Stock Option Plan),  including certain
acquisitions  of more than 50% of the Company's  common  stock,  approval by the
Company's shareholders of certain  reorganizations,  mergers,  consolidations or
approval  by  the  Company's   shareholders  of  a  liquidation  or  substantial
dissolution of the Company or the sale of all or substantially all of the assets
of the Company  (other than to a wholly-owned  subsidiary),  all options held by
directors at such time become fully vested and exercisable. Within 10 days after
a Change of Control involving the acquisition of the Company's stock,  optionees
may require the Company to purchase  their  options for the  difference  between
fair market value and the exercise price.

      Unless terminated earlier, the 1995 Stock Option Plan  will  terminate  in
October 2005.  Options granted before  expiration of the plan will unaffected by
its expiration.  The Compensation Committee has the authority to amend or revise
the 1995  Stock  Option  Plan so long as such  action  does not  alter or impair
rights or obligations of any outstanding option.  Terms related to amount, price
and timing of annual grants and deferral rights under the 1995 Stock Option Plan
may not,  however,  be amended more than once in any six-month  period except to
comply  with  the  Internal  Revenue  Code of 1986,  as  amended,  the  Employee
Retirement  Income  Security Act of 1974, as amended,  or the rules  promulgated
thereunder.  In  addition,  shareholder  approval is  required  to increase  the
maximum number of shares that may be granted under the plan,  change the minimum
exercise  price,  increase  the  maximum  term  under  the plan for any  option,
materially modify the plan's  eligibility  requirements,  change the term of the
plan or materially increase the benefits accruing to plan participants.

      The weighted  average exercise price of the Company's  outstanding options
under the 1991 Stock  Option Plan and the 1995 Stock  Option Plan at January 29,
2000 was $4.33.


RightStart.com 1999 Stock Option Plan

      The Board  of  Directors  of  RightStart.com  adopted  the  RightStart.com
1999 Stock Option Plan (the  "RightStart.com  1999 Stock Option  Plan") in April
1999 and RightStart.com's  stockholders approved it in June 1999. RightStart.com
has reserved a total of 2,018,000  shares of common stock for issuance under the
RightStart.com  1999 Stock  Option  Plan.  As of January  29,  2000,  options to
purchase 1,769,500 shares of common stock with a weighted average exercise price
of $1.09 had been granted and are outstanding,  none of which has been exercised
as of the date hereof.

      The   RightStart.com   1999   Stock   Option   Plan   provides   for   the
granting to employees,  including officers and  directors,  of  incentive  stock
options within the meaning of Section 422 of the Internal Revenue Code of  1986,
as amended, and for the  granting  to  employees,  consultants  and  nonemployee
directors,  of nonstatutory stock options.  If an optionee would have the  right
in any calendar year to exercise for the first time incentive stock options  for
shares having an aggregate fair  market  value (under all  RightStart.com  plans
and determined for each share as of the date the option to  purchase  the shares
was  granted)  in excess of  $100,000,  any such excess  options will be treated
as  nonstatutory stock options.

      The RightStart.com  1999 Stock Option Plan  may  be  administered  by  the
board  of  directors  of   RightStart.com  or  a  committee  of   the  board  of

                                       15
<PAGE>

directors  or  RightStart.com.  The  compensation  committee  or  the  board  of
directors   of  RightStart.com   administers  the   RightStart.com  1999   Stock
Option  Plan.  The compensation committee determines  the terms  of options  and
stock purchase rights granted under the  RightStart.com  1999 Stock Option Plan,
including the number of shares  subject  to  an option or stock purchase  right,
the exercise or purchase price, and  the  term  and  exercisability  of options.
The compensation  committee may also  amend  the  terms  of  options  and  stock
purchase  rights  granted  under  the RightStart.com  1999  Stock  Option  Plan,
including  changing or  accelerating  the  date  on  which  the  options  become
exercisable.  The  exercise  price  of all incentive stock options granted under
the RightStart.com  1999 Stock Option Plan generally  must be at least equal  to
the fair market  value of  RightStart.com's common stock on the date  of  grant.
The compensation  committee has  the  authority  to  grant  non-qualified  stock
options at prices below fair market value.  Payment of  the  purchase  price  of
options and stock purchase  rights may  be  made  in cash, by  certified  check,
bank  draft  or  money  order  or as  determined by  the compensation committee.

     Generally,  options  granted under the  RightStart.com  1999  Stock  Option
Plan have a term of  ten  years  and  are  nontransferable.  Generally,  options
granted under  the  RightStart.com  1999  Stock Option  Plan  vest  25%  on  the
first  anniversary of  grant  and  monthly  thereafter  over  three  years.  The
compensation  committee,  however,  has   the  flexibility   to  determine   the
vesting  terms of options at the time of grant.

     Upon the  happening of a Merger Event (as  defined  in  the  RightStart.com
1999  Stock  Option   Plan),  including   a   merger,  reorganization,  business
combination,  the  sale   of   all   or  substantially  all of  RightStart.com's
assets  or  if the  composition   of  the  board  of  directors  is  altered  as
described  in  th  RightStart.com   1999  Stock  Option  Plan,  options  granted
thereunder  will  become immediately  and  fully  exercisable.  The  holders  of
options  may  then   either  exercise  their  options and  participate  in  such
transaction on substantially  the same terms as RightStart.com  stockholders  or
receive substitute options from the surviving corporation, if applicable.

     Unless  terminated  earlier,  the  RightStart.com  1999  Stock  Option Plan
will terminate in June 2009. The board of  RightStart.com  has the authority  to
amend or terminate  the  RightStart.com  1999 Stock Option Plan as long as  such
action does not materially  and  adversely  affect any  outstanding  option  and
provided that stockholder  approval for  any  amendments to  the  Rightstart.com
1999  Stock   Option   Plan  shall  be   obtained  to  the  extent  required  by
applicable   law.  Amendment of  the  RightStart.com  1999  Stock  Option  Plan,
however, will  not  affect the  exercisability  of  options  granted  under  the
such plan prior to its expiration.


Company Employee Stock Purchase Plan

     The Company matches employees'  contributions to the Company Employee Stock
Purchase Plan at a rate of 50%. The Company's contributions amounted to $12,000,
$14,000 and $24,000, in Fiscal 1999, Fiscal 1998 and Fiscal 1997, respectively.


Company Employee Stock Ownership Plan

     The  Company  Employee  Stock  Ownership  Plan  is  funded  exclusively  by
discretionary   contributions   determined  by  the  Board  of   Directors.   No
contributions were authorized for Fiscal 1999, Fiscal 1998 or Fiscal 1997.


Compensation Committees Interlocks and Insider Participation

     Richard  Kayne and Fred Kayne,  each  directors  of the  Company,  are each
members of the Company's Compensation Committee.  Richard Kayne has participated
indirectly  in  transactions  requiring  disclosure  under the section  "Certain
Relationships and Related Transactions."


Compensation Committee Report on Executive Compensation

     The  Compensation  Committee  is  responsible  for  approving  compensation
programs  for the Company's management.  During Fiscal  1999,  the  Compensation
Committee consisted of Messrs. Richard Kayne and Fred Kayne.


     The  Compensation  Committee  believes  that the  compensation  provided to
employees  of the  Company  must be  competitive  for the  Company to attract or
obtain highly  qualified and  experienced  key employees.  The Company  provides
salary and stock-based  incentives to its officers.  The Compensation  Committee
uses stock-based  incentives to attempt to give its executives a long-term stake
in the  Company  and to reward  strong  performance.  Based  upon a  preliminary
review,  the  Compensation  Committee  believes  that,  overall,  the  Company's
compensation programs are competitive with those of comparable companies.

                                       16
<PAGE>


     Mr.  Welch  receives  no  compensation  for  serving as a  director,  Chief
Executive  Officer or President  of the Company but receives  $100,000 per annum
for serving as Chief  Executive  Officer and  President  of  RightStart.com  and
received stock options in  RightStart.com  during Fiscal 1999. The  compensation
received by Mr. Welch from  RightStart.com is set by the compensation  committee
of RightStart.com.


                             COMPENSATION COMMITTEE

                           Richard A. Kayne Fred Kayne

     Notwithstanding  anything  to the  contrary  set  forth  in  the  Company's
previous filings under the Securities Act of 1933, as amended, or the Securities
Exchange  Act of 1934,  as  amended,  that  might  incorporate  future  filings,
including this Proxy Statement,  in whole or in part, the foregoing Report,  and
the  performance  graph  immediately  following,  shall not be  incorporated  by
reference into any such filings.

Performance Graph

     This graph  compares the  cumulative  total return to  shareholders  of the
Company,  the Nasdaq National Market (the "Broad Market") index and a peer group
of companies (the "Industry Index")(1).



                        [Performance Graph Appears Here]


<TABLE>
<CAPTION>

                                              Fiscal Year
                                                   Ending
<S>            <C>      <C>        <C>        <C>        <C>        <C>
                                              -----------------
                5/25       5/24       1/31       1/30       1/29       1/28
                1995       1996       1997       1998       1999       2000 (2)
                ----       ----       ----       ----       ----       ----

Company         $100    $260.00     207.50      70.00     120.00     322.50
Broad Market     100     139.32     114.18     116.14     134.06      92.77
Peer Group       100     141.15     156.83     184.72     288.30     431.26
</TABLE>



(1)        The Industry Index chosen is an index of specialty retailers compiled
           by Media  General  Group that includes  forty-three  publicly  traded
           companies offering a wide array of specialty retail goods.
(2)        On May 18, 2000 the closing price for the Company's common stock  was
           $4.25 compared to $16.125 on January 28, 2000.

     Assumes $100 invested at the beginning of the periods presented and assumes
dividends have been reinvested.


                        COMPLIANCE WITH SECTION 16(a) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

     Section  16(a) of the  Securities  Exchange  Act of 1934,  as amended  (the
"Exchange  Act")  requires the Company's  officers and directors and persons who
beneficially  own more than 10% of the Company's common stock to file reports of
ownership  on Forms  3, 4 and 5 with the  Securities  and  Exchange  Commission.
Officers,  directors and 10%  stockholders  are required by the  Securities  and
Exchange  Commission  to furnish the Company with copies of all Forms 3, 4 and 5
as filed.

     Based  solely on the  Company's  review of the  copies of such forms it has
received,  the Company believes that all of its officers,  directors and greater
than 10% beneficial owners complied with all the filing requirements  applicable
to them with respect to transactions during Fiscal 1999.


                            CERTAIN RELATIONSHIPS AND
                              RELATED TRANSACTIONS

          During  Fiscal  1999,  Kayne   Anderson  Investment  Management,  Inc.
provided management, consulting and advisory services to the Company  for  which
it received a fee of $112,500.

                                       17
<PAGE>

          Management  Services  Agreement.    The  Company  and   RightStart.com
have  entered into a management  services  agreement,  dated as of July 9, 1999.
Pursuant  to the  management  services  agreement,  the Company  provides  basic
services,  inventory supply services and promotional  services to RightStart.com
as detailed below:


     Basic  Services.  The  Company  has agreed to provide  RightStart.com  with
various  services  from time to time,  including,  among  others,  services  for
personnel/human   resources,   benefits   administration,   payroll  processing,
insurance,   tax,  cash  management,   merchandising,   advertising,   inventory
management,   employee   relations,   employee  benefits,   customer  relations,
financial,    legal,    order    fulfillment   and    collection,    accounting,
telecommunications,  catalog  production  assistance and credit card processing.
However, RightStart.com is free at any time to perform any of these services for
itself or  contract  with other  third  parties  to supply  these  services.  In
accordance with the terms of the management services agreement, as consideration
for such  services,  RightStart.com  pays the Company an amount  equal to Direct
Cost (as defined below) plus five percent. "Direct Cost" is defined with respect
to each service as the direct  out-of-pocket  expenses  paid to third parties or
incurred  by the  Company  in  connection  with  providing  such  service  and a
proportionate share of all overhead expenses directly  attributable to providing
such  service,  including,   without  limitation,   shipping,  handling,  travel
expenses, personnel costs, professional fees, printing and postage.


         Inventory   Supply   Services.   The   Company  has  agreed  to  supply
RightStart.com  with Common  Inventory (as defined  below) when and as requested
and  Internet-Only  Inventory (as defined  below) on a pre-ordered  just-in-time
basis through August 31, 2000.  RightStart.com's  inventory is stored separately
from that of the Company  after  RightStart.com  places an order and the Company
fills it.  RightStart.com  is required to pre-order  and purchase  Internet-Only
Inventory  and,  after  August 31,  2000,  Common  Inventory,  as needed to meet
expected  customer  demand.  "Common  Inventory"  is  defined  as all  inventory
purchased  for  RightStart.com  by the  Company  that is carried for sale in the
Company's retail stores and either on  RightStart.com's  online store or through
its  catalog  operations.  The Company is  required  to  purchase  inventory  at
RightStart.com's  request through the term of the management  services agreement
though  RightStart.com  is not required to purchase such  inventory  through the
Company.  Common  Inventory  consists  primarily of merchandise  for infants and
children from birth to age three years old and their caregivers.  "Internet-Only
Inventory" is defined as the inventory of products sold or carried for sale only
by RightStart.com on its online stores or through its catalog operations and not
sold or carried for sale in the Company's retail stores. Internet-Only Inventory
consists  primarily of  merchandise  for children ages four to 12 years old. The
Company  supplies   RightStart.com   with  Common  Inventory  and  Internet-Only
Inventory at a price equal to 102% of the aggregate of direct cost of the goods,
the inbound  freight  charges and all other costs  charged to the Company by its
suppliers.  The Company has also agreed to accept returns from  RightStart.com's
customers of products purchased from  RightStart.com's  online store. The amount
refunded  to a customer  is charged to  RightStart.com.  In the case of saleable
Common   Inventory  the   inventory   cost  or  vendor  credit  is  credited  to
RightStart.com.  In the  case  of  Internet-Only  Inventory,  if  saleable,  the
inventory cost or vendor credit is transferred to RightStart.com's Internet-Only
Inventory  balance at inventory cost including  freight or, if not saleable,  is
credited  to  RightStart.com's  account  at  the  amount  of any  vendor  credit
received.

         Promotional Services. The Company has agreed to promote  RightStart.com
as its exclusive  online  and  catalog  distribution  channel for  products  for
parents, childcare providers,  infants and children  under  age  seventeen.  The
Company also has agreed to provide RightStart.com with the following promotional
services: (i) prominent  references to RightStart.com on customer bags, customer
receipts, labels, invoices, counter cards, in-store audio  programming,  emails,
letterhead, mailers, advertising and on other items to the extent such reference
can  be  made  at  a  low incremental  cost and (ii)  in-store  signs  promoting
RightStart.com  in all the Company's retail stores.  The Company's retail  store
employees  are  given  incentives  to  implement  RightStart.com  marketing  and
merchandising programs.

         RightStart.com may terminate the management  services agreement in full
or on a  service-by-service  basis (a) upon 30 days prior written  notice to the
Company with respect to services provided therein,  (b) upon the occurrence of a
material  breach by the Company  which is not cured within 30 days of receipt of
written notice from  RightStart.com,  (c) upon the occurrence of events relating
to the bankruptcy of the Company,  (d) upon the liquidation,  other termination,
sale or transfer of the Company's business or substantially all of its assets or
(e) if the Company  becomes  insolvent or unable to pay its debts as they mature
or makes an assignment for the benefit of its creditors. The management services
agreement may be  terminated  by the Company in full or on a  service-by-service
basis (a) at any time after  December  31,  2000,  upon 120 days  prior  written
notice  to  RightStart.com  if (i)  RightStart.com's  annual  sales  run rate is
projected to be in excess of $40 million or (ii) the Company is required to make
expenditures  for basic services or inventory supply services of $15,000 or more

                                       18
<PAGE>

in any month on  RightStart.com's  behalf if such  amount is not  reimbursed  or
otherwise paid by  RightStart.com,  (b) upon the occurrence of a material breach
by RightStart.com  which is not cured within 60 days of receiving written notice
from the Company (except that if the material breach relates to RightStart.com's
failure to pay for the  services  received  in  accordance  with the  management
services agreement, it must be cured within 30 days), (c) upon the occurrence of
events relating to a RightStart.com bankruptcy, (d) upon the liquidation,  other
termination,  sale or transfer of RightStart.com's business or substantially all
of RightStart.com's  assets or (e) if RightStart.com becomes insolvent or unable
to pay its debts as they  mature or makes an  assignment  for the benefit of its
creditors.

         Intellectual  Property  Agreement.  The Company and RightStart.com have
entered  into an  intellectual  property  agreement,  dated as of July 9,  1999,
pursuant to which the Company (i) assigned to RightStart.com  the Website IP (as
defined  below)  and  User   Information  (as  defined   below),   (ii)  granted
RightStart.com a worldwide, non-exclusive, (except with respect to online usage)
non-transferable,  fully-paid up and royalty-free license to use the Right Start
IP (as defined  below) solely in connection  with its online and catalog  retail
sales of products for  parents,  childcare  providers,  infants and children and
(iii) granted RightStart.com a perpetual,  worldwide,  exclusive,  fully-paid up
and royalty-free,  unrestricted  sublicense and right to use the source code and
object code and certain other intellectual property owned by Guidance Solutions,
which the Company engaged to develop the website located at  www.rightstart.com.
Pursuant to the intellectual property agreement,  RightStart.com  granted to the
Company a worldwide,  non-exclusive,  fully-paid up and royalty-free  license to
use the Website IP and User Information  solely in connection with the Company's
retail sales of parents',  childcare,  infants' and children's  products  (other
than  through  online or catalog  sales).  "Website IP" is defined as all files,
text, graphics, graphics files in any file format, images, artwork, audio files,
audiovisual materials and e-commerce and database applications provided by third
parties or the Company or created by or for  RightStart.com  in connection  with
the  Website  and  certain  copyright  registrations,   all  domain  names,  all
trademarks,  all  service  marks,  all trade  dress,  all logos,  all brands and
designs, all trade names, all Internet domain names, all metatags and hyperlinks
used in  connection  with the Website and the online and  catalog  retailing  of
parents',  childcare,  infants'  and  children's  products.  "Right Start IP" is
defined as all lists of customers and  prospective  customers used in connection
with the Company's  retail sales of infants' and children's  products other than
through  online  or  catalog  sales.   "User  Information"  is  defined  as  all
information  with  respect  to the use and  users of  RightStart.com's  website,
including  all  catalog  customer  lists of the Company or  RightStart.com  that
existed on July 9, 1999, the date of the agreement.

         The intellectual property agreement is perpetual unless terminated. The
intellectual  property  agreement  may be terminated by the Company (a) upon the
occurrence  of  mergers,  reorganizations,   consolidations  or  other  business
combinations  (other than with an affiliate or financial advisor) as a result of
which RightStart.com's  stockholders  immediately prior to such transaction hold
less than 50% of the voting power of RightStart.com and in which the acquirer is
a direct  competitor  of the  Company by giving  RightStart.com  written  notice
within 30 business days of receiving written notice from  RightStart.com of such
change  of  control  and  (b)  upon  the  occurrence  of a  material  breach  by
RightStart.com  that is not cured within 30 business  days of receipt of written
notice from the Company.  RightStart.com may terminate the intellectual property
agreement upon the  occurrence of a material  breach by the Company which is not
cured within 30 days of receipt of written notice from RightStart.com.

         Lease. Since May 1, 1999,  RightStart.com has subleased office space on
a  month-to-month  basis from the  Company.  Rent  expense  under this  sublease
totaled  $18,000  for  1999.  The  monthly  rent cost is  approximately  $12,500
effective January 1, 2000.
RightStart.com  has no  formal  agreement  with the  Company  to  continue  this
sublease.


         The Company and  RightStart.com  each has entered into  indemnification
agreements  with its directors  which may require them,  among other things,  to
indemnify such directors  against  liabilities that may arise by reason of their
status or service as  directors,  other than  liabilities  arising  from willful
misconduct of a culpable  nature,  and to advance their  expenses  incurred as a
result of any proceeding against them as to which they could be indemnified.

         In  April  2000,  RightStart.com  sold  secured  bridge  notes  in  the
aggregate  principal  amount  $2,180,000  (the  "Bridge  Notes") and warrants to
purchase  109,000  shares of its common  stock at an exercise  price of $6.70 to
affiliates, to provide funding until RightStart.com can obtain additional equity
financing.  A default on the Bridge Notes would permit such holders to foreclose
on the assets of RightStart.com and require RightStart.com, to the extent it has
not already done so, to issue to the holders of the notes,  warrants to purchase

                                       19
<PAGE>

an aggregate of 8,720,000  shares,  or  approximately  48.9% of the  outstanding
common stock of RightStart.com, at an exercise price of $0.25 per share.



                                  PROPOSAL ONE
                                  ------------

                                 RATIFICATION OF
                     APPOINTMENT OF INDEPENDENT ACCOUNTANTS

     The firm of Arthur  Andersen  LLP was  selected by the Board of  Directors,
upon recommendation of the Audit Committee of the Board of Directors,  to act as
the Company's  independent  accountants  for the fiscal year ending  February 3,
2001.  Neither  the firm nor any of its members  has any  relationship  with the
Company or any of its affiliates  except in the firm's capacity as the Company's
auditor.  The Board of Directors is asking for  ratification of such appointment
by the Company's shareholders.

     Representatives  of Arthur  Andersen  LLP are expected to be present at the
Annual  Meeting  and will have the  opportunity  to make  statements  if they so
desire and respond to appropriate questions from shareholders.

THE  BOARD  OF  DIRECTORS  RECOMMENDS  A  VOTE  "FOR"  THE  RATIFICATION  OF THE
APPOINTMENT OF ARTHUR ANDERSEN LLP.

                                  PROPOSAL TWO
                                  ------------

            APPROVAL OF AMENDMENT TO 1991 EMPLOYEE STOCK OPTION PLAN

     The Board of  Directors  has proposed to amend  Article 3 of the  Company's
1991 Stock Option Plan to increase the maximum number of shares of the Company's
common  stock  subject to the 1991 Stock  Option Plan from  900,000 to 1,050,000
shares, an increase of 150,000 shares.  The proposed  amendment to the 1991 Plan
reads as follows:

          "3.  Shares Subject to the Plan.
               --------------------------

               The  stock  issuable  under  this  Plan  shall be  shares  of the
     Company's  authorized  but unissued or  reacquired  Common  Stock  ("Common
     Stock").  The total  number of  shares of Common  Stock  that may be issued
     under this Plan shall not exceed 1,050,000 shares in the aggregate, subject
     to adjustment as provided in Section 8 below."

    THE BOARD OF DIRECTORS  RECOMMENDS A VOTE "FOR" THE APPROVAL OF THE PROPOSED
AMENDMENT TO THE 1991 STOCK OPTION PLAN.

                                 PROPOSAL THREE
                                 --------------

        APPROVAL OF AMENDMENT TO 1995 NON-EMPLOYEE DIRECTORS OPTION PLAN

     The Board of Directors  has proposed to amend  section 12 of the  Company's
1995 Stock Option Plan to increase the maximum number of shares of the Company's
common  stock  subject to the 1995 Stock  Option Plan from  200,000 to 275,000
shares, an increase of 75,000 shares.  The proposed amendment to the 1995 Stock
Option Plan reads as follows:

          "12. Common Shares Subject to Options.
               --------------------------------

          The maximum aggregate number of shares of common stock with respect to
     which  Options  may be granted  from time to time under the Plan is
     275,000 shares, subject to adjustment as provided in Section 6 of the
     Plan."

     THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE APPROVAL OF THE PROPOSED
AMENDMENT TO THE 1995 STOCK OPTION PLAN.

                                  ANNUAL REPORT

     The Annual Report of the Company including financial  statements for Fiscal
1999 is being forwarded to each shareholder together with this Proxy Statement.

                                  OTHER MATTERS

     The Board of Directors  has no knowledge of any other matters that may come
before the Annual  Meeting.  If any other matters shall properly come before the
meeting,  the persons named in the Proxies will have discretionary  authority to
vote the shares thereby represented in accordance with their best judgment.

                                       20
<PAGE>


                            PROPOSALS OF SHAREHOLDERS

     Proposals of  shareholders  intended to be presented at the Company's  next
Annual Meeting of Shareholders  must be received by the Secretary of the Company
prior to April 1, 2001 for  inclusion  in the  Proxy  Statement  for the  Annual
Meeting of Shareholders scheduled to be held in June of 2001.

     Please return your proxy as soon as possible. Unless a quorum consisting of
a majority of the  outstanding  shares  entitled to vote is  represented  at the
Annual Meeting, no business can be transacted. Therefore, please be sure to date
and sign your proxy exactly as your name appears on your stock  certificate  and
return it in the enclosed postage prepaid return envelope. Please act promptly
to ensure that you will be represented at this important meeting.


                                       /s/ Gina M. Engelhard

                                           Gina M. Engelhard
                                           Secretary

Dated: July 1, 2000

                                  AVAILABILITY

     COPIES OF THE  COMPANY'S  ANNUAL  REPORT ON FORM 10-K, AS AMENDED AND FILED
WITH THE SECURITIES  AND EXCHANGE  COMMISSION  WILL BE PROVIDED TO  SHAREHOLDERS
WITHOUT  CHARGE UPON  WRITTEN  REQUEST TO: THE  CORPORATE  SECRETARY,  THE RIGHT
START,  INC., 5388 STERLING CENTER DRIVE, UNIT C, WESTLAKE  VILLAGE,  CALIFORNIA
91361.

                           FORWARD-LOOKING STATEMENTS

     This  Proxy  Statement  contains  "forward-looking  statements"  within the
meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E
of the  Securities  Exchange  Act  of  1934,  as  amended.  The  forward-looking
statements in this Proxy Statement are intended to be subject to the safe harbor
protection  provided by Sections  27A and 21E.  All  forward-looking  statements
involve  risks  and  uncertainties.  Although  the  Company  believes  that  its
expectations  are based  upon  reasonable  assumptions  within the bounds of its
knowledge of its business and operations,  there can be no assurance that actual
results will not materially differ from its  expectations.  For factors that may
cause actual  results to  materially  differ from  expectations  and  underlying
assumptions, see the Company's Registration Statement on Form S-3 (File No. 333-
84319) and periodic  reports,  including  the Annual  Report on Form 10-K/A,  as
amended,  Fiscal  1999,  filed by the Company with the  Securities  and Exchange
Commission.   Readers  are  cautioned  not  to  place  undue   reliance  on  any
forward-looking statements, which speak only as of the date thereof. The Company
undertakes   no   obligation   to  publicly   release  any   revisions  to  such
forward-looking  statements to reflect  events or  circumstances  after the date
hereof.

                           INCORPORATION BY REFERENCE

     The financial  and other  information  required  pursuant to Item 13 (a) of
Proxy Rule  14A-101/Schedule  14a is hereby  incorporated by reference into this
proxy statement from the information  provided in the Company's previously filed
Form 10-K/A for Fiscal 1999.  All  documents  subsequently  filed by the Company
pursuant to Section 13(a),  13(c),  14 or 15(d) of the Exchange Act prior to the
date of the Company's 2001 annual meeting of shareholders  shall be deemed to be
incorporated by reference into this proxy statement.







                                       21
<PAGE>

PROXY
                              THE RIGHT START, INC.
                      PROXY SOLICITED BY BOARD OF DIRECTORS

  JERRY R. WELCH, with full power of substitution,  is hereby appointed proxy to
vote the stock of the undersigned in The Right Start, Inc. at the Annual Meeting
of  Shareholders on August 1, 2000, and at any  adjournments,  to be held at The
Right Start retail  store  located at 13413  Ventura  Boulevard,  Sherman  Oaks,
California.

  MANAGEMENT  RECOMMENDS  THAT YOU VOTE "FOR" AUTHORITY ON ELECTION OF DIRECTORS
AND FOR THE BOARD'S PROPOSALS ONE, TWO AND THREE.

                             ELECTION OF DIRECTORS

     [_] FOR all Nominees listed          [_]  WITHHOLD
         below (except as                      AUTHORITY to
         indicated to the                      vote for all
         contrary below)                       Nominees listed
                                               below

   Jerry Welch, Richard Kayne, Fred Kayne, Andrew Feshbach, Robert Hollman and
                                 Howard Zelikow.

   INSTRUCTION: To withhold authority to vote for any individual Nominee, write
                that Nominee's name in the space provided below.
                   -------------------------------------------

PROPOSAL 1. RATIFICATION OF AUDITORS      [_] FOR    [_] AGAINST     [_] ABSTAIN

PROPOSAL 1 ratification  of  appointment of Arthur  Andersen LLP as auditors for
the fiscal year ending February 3, 2001.

PROPOSAL 2. APPROVAL OF AMENDMENT TO 1991 STOCK OPTION PLAN
                                          [_] FOR    [_] AGAINST     [_] ABSTAIN

PROPOSAL 2 approval of amendment to The Right Start,  Inc. 1991  Employee  Stock
Option Plan increasing the maximum  aggregate  number of shares of the Company's
common stock subject to the plan from 900,000 to 1,050,000 shares.

PROPOSAL 3. APPROVAL OF AMENDMENT TO THE 1995 NON-EMPLOYEE DIRECTOR PLAN
                                          [_] FOR    [_] AGAINST     [_] ABSTAIN

PROPOSAL 3 approval of amendment to The Right Start, Inc. 1995 Stock Option Plan
increasing the maximum  aggregate number of shares of the Company's common stock
subject to the plan from 200,000 to 275,000 shares.




  In their  discretion,  the  Proxies  are  authorized  to vote upon such  other
business as may  properly  come before the meeting or any  adjournment  thereof,
including procedural and other matters relating to the conduct of the meeting.

  THE PROXY WILL BE VOTED AS DIRECTED.  UNLESS  OTHERWISE  DIRECTED,  THIS PROXY
WILL BE VOTED FOR THE ELECTION OF THE SIX DIRECTOR NOMINEES AND FOR PROPOSALS 1,
2 and 3.

                        Please sign exactly as name appears hereon.

                            ----------------------------------

                            ----------------------------------

                            Dated: _____________________, 2000

                            When shares are held by joint
                            tenants, both should sign. When
                            signing as attorney, as executor,
                            administrator, trustee or
                            guardian, please indicate as such.
                            If a corporation, please sign in
                            full corporate name by President
                            or other authorized officer.  If
                            a partnership, please sign in
                            partnership name by authorized
                            person.

        PLEASE DATE, SIGN AND RETURN THIS CARD IN THE ENCLOSED ENVELOPE.


                                       22


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