TUESDAY MORNING CORP/DE
10-K/A, 1997-04-07
VARIETY STORES
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<PAGE>
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  FORM 10-K/A

     [X]  Annual Report pursuant to section 13 or 15 (d) of the Securities
          Exchange Act for the fiscal year ended December 31, 1996; or

     [ ]  Transition report pursuant to section 13 or 15 (d) of the
          Securities Act of 1934 for the transition period from _________
          to ____________.
 
Commission file number: 0-19658

                          TUESDAY MORNING CORPORATION
             (Exact name of registrant as specified in its charter)

                   DELAWARE                            75-2398532
         (State or other jurisdiction of            (I.R.S. employer
         incorporation or organization)             identification no.)

               14621 INWOOD ROAD                          75244
                 DALLAS, TEXAS                         (Zip Code)
         (Address of principal executive offices)

              Registrant's telephone number, including area code:
                                (972) 387-3562

         Securities registered pursuant to Section 12 (b) of the Act:
                                     NONE

          Securities registered pursuant to Secton 12(g) of the Act:
                         COMMON STOCK, $.01 PAR VALUE
                                        
     Indicate by check mark whether the registrant (1) has filed all reports
required by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the proceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.      Yes   X         No
                                           -------        -------

     Indicate by check mark if the disclosure of delinquent filers pursuant
to Item 405 of Regulation S-K is not contained herein, and will not be
contained, to the best of registrant's knowledge, in definitive proxy or
information statements incorporated by reference in Part III of this Form 10-K
or any amendment of this Form 10-K....( ).

     The aggregate market value of the voting stock held by non-affiliates of
the registrant on January 31, 1997 was $143,465,663.

     Number of shares of common stock of the registrant outstanding on January
31, 1997 was 7,909,136.

     The following documents are incorporated by reference into the part of this
annual report on Form 10-K as indicated:

          Portions of 1996 Annual Report to Shareholders - Parts II and IV.

          Portions of Definitive Proxy Statement for Annual Meeting of
          Shareholders to be held on May 13, 1997 - Part III.
<PAGE>
 
The registrant Form 10-K previously filed on March 31, 1997 is hereby amended in
the following respects:


                                    PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

          The exhibit index to the registrant's Form 10-K previously filed on
March 31, 1997 is hereby amended as set forth on the "Exhibit Index" included
herein.

          (a) (iii) Exhibits:

                  See "Exhibit Index" included herein.

                                       1
<PAGE>
 
                                   SIGNATURES

      Pursuant to the requirements of Section 13 or 15 (d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

                                      TUESDAY MORNING CORPORATION
                                             (Registrant)



Date:  April 1, 1997                  /s/  Mark E. Jarvis
                                      ------------------------------------------
                                      Mark E. Jarvis, Senior Vice President
 

                                       2
<PAGE>
 
                          TUESDAY MORNING CORPORATION



                               Index to Exhibits

Exhibit                                                              Page 
Number    Description                                               Number
- ------    -----------                                               ------ 

 3(a)     Certificate of Incorporation of the registrant (1)
 3(b)     Bylaws of the registrant (1)
10(a)     Incentive Stock Option Plan (2)
10(d)     Credit Agreement between the registrant, certain
          of its affiliates and BankAmerica Business Credit (3)
10(f)     Employee Stock Purchase Plan (4)
10(g)     Loan Agreement dated June 20, 1995, between
          registrant and Compass Bank-Dallas (5)
13(a)     1996 Annual Report to Stockholders (7)
21        Subsidiaries of the registrant (6)
23(a)     Consent of KPMG Peat Marwick LLP (6)

- ---------------------
 
(1)   Filed as an Exhibit to Registration Statement No incorporated herein by
      reference. 33-42508 on Form S-4 and
(2)   Filed as an Exhibit to Report on Form 10-K for 1991 and incorporated
      herein by reference. the year ended December 31,
(3)   Filed as an Exhibit to Report on Form 10-K for 1994 and incorporated
      herein by reference. the year ended December 31,
(4)   Filed as an Exhibit to Registration Statement No. incorporated herein by
      reference. 33-68126 on Form S-8 and
(5)   Filed as an Exhibit to Report on Form 10-K for 1995 and incorporated
      herein by reference. the year ended December 31,
(6)   Previously filed.
(7)   Filed herewith.








                                      E-1

<PAGE>
 
                                                                     EXHIBIT 13
 
                    [LOGO OF TUESDAY MORNING APPEARS HERE]





                          Tuesday Morning Corporation

                               1996 Annual Report
<PAGE>
 
The Tuesday Morning Story. We sell quality & price. The Tuesday Morning story is
a unique one. In part, because we have no direct competition. Among closeout
retailers, no one offers the level of discounted price, quality and merchandise
selection that our customers find at Tuesday Morning.

    Just imagine a true shopping adventure: an exciting treasure hunt for
quality, name brand gifts at deep-discount, closeout prices. That is the
experience of visiting a Tuesday Morning store during one of our four sales
events. With each visit, customers discover a new collection of treasures at up
to 90% off department store regular prices and always at 50% to 80% below
commonly advertised prices.

    Over the years, we have achieved a leadership position in the gift closeout
industry. And for good reason. For middle to high end gifts at closeout prices,
we are the largest retailer in the world. The secret to our success is rooted in
several areas. Our three-tier price tag clearly showcases the significant
savings and value Tuesday Morning offers on each purchase. We continuously
refine our buying focus by targeting specific merchandise categories that we
know are successful for us. Our experienced buying team travels the globe,
taking advantages of the marketplace and buys an array of merchandise which is
unsurpassed in quality and value.

    Our "event" shopping approach has created one of the most loyal customer
bases in the entire retailing industry. Customers often line up outside our
stores long before our 8:00 AM openings just to take advantage of our impressive
savings.

    And through our carefully calculated expansion strategy, we will continue to
grow the business by opening new stores across the United States and increasing
the amount of sales we generate. Judging from our solid 1996 results, we fully
expect our strategy to be on target for the future.

Table of Contents

Financial Highlights          2

Markets                       4

Shareholders Letter           6

The Price Story              10

The Product Story            12

The Buying Story             14

The Event Story              16

The Technology Story         18

The Customer Story           20

The Store Growth Story       22

Financial Review             24

                            1996 ANNUAL REPORT  1  
<PAGE>
 
FINANCIAL HIGHLIGHTS

     Tuesday Morning Corporation and Subsidiaries 
     December 31, 1996 and 1995 
     (in thousands, except share data)
<TABLE> 
<CAPTION> 
                                                             1996          1995          1994
 ...............................................           ---------      --------      --------
Operations --
Years Ended December 31
<S>                                                      <C>             <C>           <C>      
Net sales                                                $ 256,756       210,265       190,081
Net earnings                                                11,516         4,773         2,651
Net earnings per common share and share equivalents           1.40          0.60          0.34
Net earnings as a percent of net sales                        4.49%         2.27%         1.39%
Weighted average shares and share equivalents
    outstanding                                              8,215         7,997         7,890

Balance Sheet --
As of December 31
Cash and cash equivalents                                 $ 10,754         6,276         4,535
Inventories                                                 75,493        52,367        46,815
Total assets                                               121,757        94,243        89,403
Mortgages on land, buildings and equipment-excluding
    current installments                                     4,594         5,615         4,952
Shareholders' equity                                        75,528        63,648        58,630
Working capital                                             49,568        39,115        32,593
Current ratio                                                 2.29          2.86          2.55

</TABLE> 

2    TUESDAY MORNING CORPORATION
<PAGE>
 
<TABLE> 
<CAPTION> 

NET SALES                                 NET EARNINGS                          EARNINGS PER SHARE
<S>            <C>      <C>               <C>            <C>      <C>           <C>            <C>  
Millions       1994     $190.0            Millions       1994      $2.6         Dollars        1994      $0.34
               1995     $210.3                           1995      $4.8                        1995      $0.60
               1996     $256.8                           1996     $11.5                        1996      $1.40
                                                                                


<CAPTION> 
COMP STORE SALES                          STORE TOTAL
               <C>     <C>                               <C>      <C>   
               1994     4.0%                             1994     246 
               1995     6.0%                             1995     260 
               1996    14.0%                             1996     286 
                                                                      
</TABLE> 
                                                  1996 ANNUAL REPORT 3
<PAGE>
 




                              [MAP APPEARS HERE]











4  TUESDAY MORNING CORPORATION
<PAGE>
 
                              [MAP APPEARS HERE]



With corporate headquarters, warehouse and shipping operations based in Dallas,
   Tuesday Morning Corporation oversees 286 stores in metropolitan markets in 33
   states across the country. In 1997, our Company plans to surpass the three
   hundred store mark.

                                                       1996 ANNUAL REPORT    
<PAGE>
 
Quality & Price: A Success Story

Dear Shareholders: The past year was a record-setting one for Tuesday Morning
Corporation. We are pleased to report that the positive surge in sales which
began in 1994 continued this year, with 1996 sales the best in the history of
our Company. Sales for the year increased 22% to $256.8 million from $210.3
million in 1995. Comparable store sales increased 14% for the year. Profits
increased from $4.8 million to $11.5 million, a 140% increase over last year. It
has been a great year for Tuesday Morning.

     Three key factors were major contributors to our success in 1996. First, we
expanded the selection of gifts throughout the stores, with a special emphasis
in the upper-end gift categories. A key reason that our product selection
improved over the past two years was the talented and experienced buying team at
Tuesday Morning.

     Since 1994, we more than doubled the number of buyers, from ten to
twenty-two, increasing each buyer's opportunity to select better quality product
at the very lowest price. Our buyers can be extremely selective in negotiating
their buys, giving us better product selection, increased sales and less
markdowns.

     Our customers have always looked to us for quality, name brand gifts at the
very best closeout prices and we haven't disappointed them this year. Their
response was very positive to this broader, and higher end, merchandise
selection with increased sales and profits a clear validation of our move in
this direction.

A positive result: our gross profit has improved 1.0% during 1996 and we plan

Normally retailing for
   $70 in department stores, Pierre Cardin gift-boxed pen and pencil sets were
   closeout priced at $4.99. Over 140,000 sets were sold in six days.

6  TUESDAY MORNING CORPORATION
<PAGE>
 
Tuesday Morning sold
   over 1.7 million silver-
   plated frames in 1996.
   Pictured: Jerry M. Smith,
   President and Chief
   Operating Officer, and Lloyd. L. Ross, 
   Chairman and Chief Executive Officer, 
   talk to a few
   of the hundreds of
   customers in line on opening morning of
   our Christmas sale.

                                                         1996 ANNUAL REPORT 7   
<PAGE>
 
on continuing this momentum in the coming years.
     Second, through our three tier pricing strategy which appears on all price
tags, we clearly and quickly communicated to every shopper the incredible
Tuesday Morning savings on each item in our stores. The price tag shows the
Department Store Regular (usually inflated) price, their "Sale" price and
Tuesday Morning's 50% to 80% closeout price. With this expanded information, our
customers can quickly determine the true pricing value and discount being
offered.

     And thirdly, Tuesday Morning continues to reap the benefits of the
streamlining of our operations which we have aggressively worked on the past few
years. These moves boosted efficiencies throughout the Company, the results of
which will be positively felt for years to come.

     Successful completion of our five-year technology overhaul, two years ahead
of schedule, has translated directly into improved bottom-line profits and
performance. And improvements will continue to be made as new technology
enhancements are introduced. We now have the flexibility to receive product in
our warehouse and "quick turn" ship to all 286 stores within one day if
necessary. This is an accomplishment that is unheard of in the gift closeout
industry.

     Our "point of sale" system also provides us with instant inventory
information allowing us complete control of regional and store level inventories
and the flexibility to move merchandise, resulting in the need for less costly
mark downs. In our humble opinion, we believe that Tuesday

Tuesday Morning
   bought a collection
   of "Hug Me" plush
   pets by famous maker Madame Alexander. 
   Because of the deep-discount 
   pricing and first quality product, 
   16,000 bears were sold in about 
   three hours.

   8 TUESDAY MORNING CORPORATION
<PAGE>
 
     Morning's information systems technology is the best in the retail
industry.

     Tuesday Morning has created and holds a singular niche in the gift
retailing industry that is unmatched by any competitor. We are "event" sellers,
opening our stores for four event selling periods each year. With this selling
strategy, we have created an anticipation and level of excitement among our
customers that is unheard of. They know that when Tuesday Morning opens, they
are embarking on a great treasure hunt. No wonder we can sell 41,000 Limoges
boxes worth over $2 million, in a little over one hour.

     We have grown to become the largest closeout gift retailer in the world and
we can assure you that it is a position we are determined to maintain.

     Our 1996 success would not have been achieved without the total dedication
of our entire Tuesday Morning family and we extend a heart felt thanks to each
and every one of them. Please be assured that our goal is to continue to
increase profits and enhance shareholders' value in the years to come.

Sincerely,

/s/ Lloyd L. Ross
- -----------------
Lloyd L. Ross
Chairman and Chief Executive Officer

/s/ Jerry M. Smith
- ------------------
Jerry M. Smith
President and Chief Operating Officer

Tuesday Morning is
   the largest closeout retailer of hand-decorated Limoges boxes from France.
   Normally priced from $75 to $225 in department stores, they were closeout
   priced from $29.99 to $89.99 and our customers bought $2 million worth in
   about one hour.

                                                          1996 ANNUAL REPORT  9
<PAGE>
 
Quality & Price: A Success Story

The Price Story. At Tuesday Morning, our customers know exactly what they're
getting, and more importantly, exactly how much they're saving. Our three-tier
price ticket illustrates the significant difference between our true closeout
price and the regular retail and sale prices.

    Our pricing approach reflects a strategy that has been refined and perfected
over the years. The result? Tuesday Morning has created a unique niche in the
retail industry. We offer first quality, name brand gifts and home accessories
at incredibly deep discounted, closeout prices.

    This deep discount message is reinforced in everything we do. We have built
our foundation by discounting everything at least 50% to 80%. Our customers know
that when they shop at any of our 286 stores across the country that the Tuesday
Morning price is an honest price. Guaranteed.

    We offer our customers a 100% refund on any returned item. We stand
behind what we sell. Quality, value and price are of utmost importance to
Tuesday Morning and we deliver that to our customers. 



Decorative cast iron
 lanterns, part of our
 expanded lawn and
 garden product category,
 sold in department
 stores at triple the
 Tuesday Morning price.
 Savvy customers 
 recognized the value,
 buying 14,000 lanterns
 in about six hours.


10 TUESDAY MORNING CORPORATION
<PAGE>
 

Tuesday Morning shoppers
 bought 65,000 canvas
 folding lawn chairs in
 about five hours. Over 
 $15 million in lawn and 
 garden items were sold
 during the second quarter
 sales event in 1996.



                                                         1996 ANNUAL REPORT 11
<PAGE>
 
Quality & Price: A Success Story

In 1996, Tuesday Morning was the world's largest closeout retailer of Farberware
  Quality Cookware, purchasing approximately $13 million directly from the
  manufacturer.

The Product Story. It's been said that a visit to Tuesday Morning is like an
amazing treasure hunt. No doubt it's because while most retailers sell the same
merchandise all the time, we're always offering new, different and exciting
items. Our products vary by season, and also by the opportunities our buyers
discover with vendors across the United States and around the world.

    Our merchandise mix covers a variety of product categories and includes fine
china and gifts, glass and crystal, decorative accessories, linens and
domestics, toys, luggage, men's and women's accessories and seasonal items
including holiday trim. After a successful four year test period in forty
stores, we are rolling out a fine jewelry "store within a store" to 150 Tuesday
Morning locations during the next couple of years.

    While the merchandise will always change, our commitment to offering
the very best name brand gifts will not. There are never any irregulars, factory
rejects, seconds or damaged items. We sell only famous maker, first quality
merchandise at closeout prices.

    Tuesday Morning carries familiar brand names that educated consumers
know and trust. Famous makers like Oneida, Martex, Ralph Lauren, Anne Klein,
Samsonite, Fisher-Price, Spode and Steiff, just to name a few. We also regularly
carry top of the line items like Daum French crystal, Couristan area rugs,
Frette Italian linens and Madame Alexander toys.


     12 TUESDAY MORNING CORPORATION
<PAGE>
 
Ceramic pie savers, crafted and hand-painted in Portugal, sold at Tuesday
   Morning for $9.99, 75% below the department store price. In about two hours,
   over 12,500 pieces were sold.

                                                         1996 ANNUAL REPORT  13
<PAGE>
 
Quality & Price: A Success Story

Tuesday Morning bought 200,000 pieces of brass product in 1996 including over
  forty different styles of candlesticks.

The Buying Story. Buying merchandise for our stores presents a unique challenge
and a tremendous opportunity for Tuesday Morning. Other retailers return time
and again to the same suppliers and manufacturers. To meet our strict buying
criteria, we travel the world, searching factory showrooms and "out of the way"
warehouses to find the best merchandise at a price and value we can pass on to
our customers. We primarily focus on manufacturers' end-of-the-line products.

In fact, many upscale vendors regularly liquidate their excess inventory only
through Tuesday Morning. We also take advantage of merchandise which did not
meet the manufacturers' sales projections in the normal retail marketplace by
purchasing it at dramatically below wholesale prices.

    The Tuesday Morning team of twenty-two experienced buyers spends over
two-thirds of the year traveling the globe to discover and purchase the exciting
closeout merchandise found in our stores. From the United States to Brazil,
Hungary to India, England to the Czech Republic, Korea to Indonesia, China to
Japan, we are ever vigilant in finding unique gifts and merchandise that will
please our customers.

    That's why our inventory is constantly new and continuously expanding.
Tuesday Morning has developed a reputation among quality manufacturers as a
reputable source for overruns and end-of-line product. From essential household
items like cookware and luggage to decorative accessories such as framed prints
made from 150-year-old engravings, we continue to provide the best quality
merchandise at unmatched closeout prices.


     14 TUESDAY MORNING CORPORATION
<PAGE>
 
Tuesday Morning is the largest closeout retailer in the United States of
  European mouth-blown, hand-cut crystal.

                                                        1996 ANNUAL REPORT  15
<PAGE>
 
Quality & Price: A Success Story

French Corolle dolls are some of the most cherished, sought-after collectible
  dolls available today. Tuesday Morning sold over 7,000 dolls in just four
  hours.

The Event Story. Our "sales event" philosophy is a unique retail concept: open
only four times a year for events which last from six to twelve weeks each. The
sales events are scheduled beginning with the peak retail selling periods of
February, May, August and October. This unusual, but highly effective approach
to retailing has created a special mystique with mid-to-upper class shoppers and
has catapulted Tuesday Morning to the forefront of the closeout gift industry.

    Our entire operation is built around the single concept of doing business
when the profit potential is the greatest. By closing stores during the slower
shopping periods, we keep overhead to a minimum. This retail downtime also
allows us to concentrate on re-stocking shelves with new merchandise for the
next exciting sales event.

    Tuesday Morning sales events provide a win-win scenario for both our Company
and our customer. Shoppers look forward to winning at the checkout counter, and
they arrive every time, readied for the deep-discount treasure hunt.

    Direct mail and newspaper advertising campaigns are two key marketing
components of our sales event strategy. Tuesday Morning's mailing list has
topped four million and has grown 12% a year. This is a qualified list of
mid-to-upper class consumers who have requested that their names be included in
our mailings. And, it's a list that remains with us and is never sold to other
companies.

    Our four-color, eight to twelve page direct mail pieces highlight new
merchandise and the values found with every item. Product showcased in these
mailings often sell out on opening day. In fact, some have sold out in a matter
of minutes.


     16 TUESDAY MORNING CORPORATION
<PAGE>
 
Seasonal items sell quickly at Tuesday Morning. Customers purchased 65,000
   hand-painted wood Christmas trains in the first two days of our October 1996
   sales event.

                                                         1996 ANNUAL REPORT  17
<PAGE>
 
Quality & Price: A Success Story

Normally retailing for $135 in department stores, luxury chenille throws were
   closeout priced at $29.99. In about two hours, over 12,000 pieces were sold.

The Technology Story. At Tuesday Morning, we continue to utilize leading-edge
technology to streamline operations and boost overall productivity. Over the
last three years, we engineered, programmed, installed and interconnected three
new technology systems: a local area network (LAN) for our corporate
headquarters; an inventory tracking/processing system for our warehouse; and
point of sale and electronic surveillance tracking systems.

    With a completely computerized tracking system, our Company can immediately
locate any piece of merchandise in the warehouse or on the store shelves.
Because of this technological upgrade, the process of preparing new stores for
future openings is more efficient than ever before. In addition, new items can
move from the warehouse loading dock to any store in the country within hours,
if necessary.

    Technological advances are found in every facet of the warehouse operation
including onboard scanners and computer terminals which have been installed in
our entire fleet of forklifts. Warehouse capacity has doubled, worker
productivity has tripled and store paperwork costs have been reduced by 40%. We
are extremely pleased with these results.


     18 TUESDAY MORNING CORPORATION
<PAGE>
 
Tuesday Morning sold the largest collection of European fine linens offered to
  U.S. consumers at closeout prices. Quality-conscious shoppers purchased over
  $1 million of these linens in two days.

                                                        1996 ANNUAL REPORT  19
<PAGE>
 
Quality & Price: A Success Story

Tuesday Morning is
  one of the top three importers of fine quality, hand-knotted and hand-hooked
  Oriental rugs from China and India.

The Customer Story. It's a fact: offer customers something new, something
wonderful that they haven't seen before at 50% to 80% off retail prices and
they'll come back for more. Again and again.

    That's a major draw of Tuesday Morning. The ever-changing inventory and
sales event selling strategy spurs a curiosity that other retailers simply
cannot match. Savvy customers already know that closeout merchandise is often
limited, so when they find an item they like, they must buy it immediately or
risk missing out entirely. With our deep discount pricing, it's no surprise that
shoppers will often spend hundreds of dollars during a single visit. Hundreds of
customers will often wait in line at 8:00 AM on opening day just to have the
opportunity to find a Tuesday Morning treasure.

    Preferred customers receive advance mailings alerting them to the next sales
event. These upscale bargain hunters are a special breed of shoppers. One
shopper remarked: "If you really like the thrill of the hunt, you can't beat
Tuesday Morning for exciting shopping. Every time you go, there's always
something new." Another shopper rescheduled her daughter's wedding rather than
miss the first day of a sales event. And a big bonus to us is that word of mouth
advertising has elevated customer loyalty to a near cult level.

    The Tuesday Morning customer is primarily female between the ages of 25 and
54, a professional or married to one, with a median annual family income of
close to $65,000. She also is a knowledgeable shopper, often frequenting five or
more national retailers, so she immediately recognizes the first quality, name
brand merchandise at closeout prices found at Tuesday Morning. And that is why
our customers keep coming back.


     20 TUESDAY MORNING CORPORATION
<PAGE>
 
Customers view Tuesday Morning home accessories as unique treasures. Over 14,000
   Tiffany style lamps, closeout priced at $49.99 were sold in about four hours.

                                                        1996 ANNUAL REPORT  21
<PAGE>
 
Quality & Price: A Success Story

Deep-discounted at 80% off the normal department store retail price, over 12,000
   collectible Hummel pendant watches were sold in about one hour.

The Store Growth Story. Tuesday Morning opened its first store in 1974. At the
end of 1996, we had 286 stores in 33 states. We have taken a realistic, but
calculated approach with our expansion plans. On average, we currently open
between twenty-five and thirty new stores a year and we plan on continuing a 10%
to 15% increase in store growth over the next several years. Our research
indicates that it will be many years before Tuesday Morning reaches market
saturation.

    In 1997, we will look to expand our store base on the east and west coasts
as well as in smaller, but carefully targeted markets. In addition, we will open
new stores in existing markets where we see the demand. At Tuesday Morning, our
real estate experience continues to indicate that the prime locations for our
stores is amid high concentrations of white collar professionals.

    One reason for our successful store growth is that we keep real estate costs
far below what traditional retailers normally spend. By opening stores in retail
strip centers and warehouse zone locations, we are able to secure leases at far
below market rates, often less than half of what it costs other retailers. In
fact, the overall cost to open one of our stores is quite modest as compared to
the retailing norm. We spend approximately $70,000 for fixtures and start-up
costs, plus an additional $120,000 in inventory.


     22 TUESDAY MORNING CORPORATION
<PAGE>
 
From carry-ons to pullmans to garment and duffel bags, luggage is a mainstay at
  Tuesday Morning sales events. For example, more than 14,000 pieces of Ciao
  luggage were sold in about five hours.

                                                        1996 ANNUAL REPORT 23
<PAGE>
 
Financial Review

Consolidated
Balance Sheets                                      25

Consolidated Statements
of Operations                                       26

Consolidated Statements
of Shareholders' Equity                             27

Consolidated Statements
of Cash Flows                                       28

Notes to Consolidated 
Financial Statements                                29

Independent
Auditors' Report                                    37

Management's Discussion 
and Analysis of Financial 
Condition and Results
of Operations                                       38

Shareholder Information                             44

Markets                                             46

     24 TUESDAY MORNING CORPORATION
<PAGE>
 
CONSOLIDATED BALANCE SHEETS
   Tuesday Morning Corporation and Subsidiaries 
   December 31, 1996 and 1995 
   (in thousands, except share data)

<TABLE> 
<CAPTION> 

   Assets                                                                     1996           1995     
   ----------------------------------------------                          ---------       --------
   <S>                                                                     <C>             <C> 
   Current assets:
       Cash and cash equivalents                                           $  10,754       $  6,276
       Inventories                                                            75,493         52,367
       Prepaid expenses                                                        1,048            993
       Other current assets                                                      726            458
                                                                           ---------       --------
          Total current assets                                                88,021         60,094
                                                                           ---------       --------
   Property, plant and equipment (notes 5 and 6):
       Land                                                                    8,356          8,356
       Buildings                                                              13,926         12,989
       Furniture and fixtures                                                 17,658         15,584
       Equipment                                                              14,469         13,433
       Leasehold improvements                                                  2,082          1,967
                                                                           ---------       --------
                                                                              56,491         52,329
       Less accumulated depreciation and amortization                        (26,104)       (21,267)
                                                                           ---------       --------
       Net property, plant and equipment                                      30,387         31,062
                                                                           ---------       --------

   Due from Officer (note 2)                                                   2,679          2,211
   Other assets (note 2)                                                         670            876
                                                                           ---------       --------
       Total Assets                                                        $ 121,757       $ 94,243
                                                                           =========       ========

   Liabilities and Shareholders' Equity 
   Current liabilities:
       Current installments of mortgage (note 5)                           $   1,021       $  1,021
       Current installments of capital lease obligation (note 6)                 625            755
       Accounts payable                                                       22,543         12,707
       Accrued expenses:
          Sales tax                                                            2,105          1,662
          Other                                                                5,637          2,467
       Deferred income taxes (note 8)                                             57            231
       Income taxes payable (note 8)                                           6,465          2,136
                                                                           ---------       --------
          Total current liabilities                                           38,453         20,979
                                                                           ---------       --------
   Mortgage on land, buildings and equipment, excluding
       current installments (note 5)                                           4,594          5,615
   Capital lease obligations, excluding current installments (note 6)            382          1,007
   Deferred income taxes (note 8)                                              2,800          2,994

   Shareholders' equity (note 7):
       Preferred stock of $1 par value per share
          Authorized 2,000,000 shares, none issued                                --             --
       Common stock of $.01 par value per share
          Authorized 20,000,000 shares; issued
          8,181,036 shares at December 31, 1996 and
          8,143,586 shares at December 31, 1995                                   82             81
       Additional paid-in capital                                             18,640         18,277
       Retained earnings                                                      58,834         47,318
       Less: treasury stock (274,500 shares in 1996 and in 1995)              (2,028)        (2,028)
                                                                           ---------       --------
          Total shareholders' equity                                          75,528         63,648
                                                                           ---------       --------
   Commitments and contingencies (notes 3, 10 and 12)
          Total Liabilities and Shareholders' Equity                       $ 121,757       $ 94,243
                                                                           =========       ========

</TABLE> 
See accompanying notes to consolidated financial statements.

                                                          1996 ANNUAL REPORT  25
<PAGE>
 
CONSOLIDATED STATEMENTS OF OPERATIONS 

   Tuesday Morning Corporation and Subsidiaries
   Years Ended December 31, 1996, 1995 and 1994 
   (in thousands, except per share amounts)
<TABLE> 
<CAPTION> 
                                                                1996            1995           1994
   .................................................          --------        --------       --------
   <S>                                                        <C>             <C>            <C> 
   Net sales                                                  $256,756        210,265        190,081
   Cost of sales                                               165,189        137,427        126,931
                                                              --------        --------       --------
       Gross profit                                             91,567         72,838         63,150
   Selling, general and administrative expenses                 71,167         63,040         57,523
                                                              --------        --------       --------
       Operating income                                         20,400          9,798          5,627
   Other income (expense):
       Interest income                                             275            204            198
       Interest expense                                         (2,767)        (3,330)        (2,458)
       Other, net                                                  600            592            649
                                                              --------        --------       --------
                                                                (1,892)        (2,534)        (1,611)
                                                              --------        --------       --------

          Earnings before income taxes                          18,508          7,264          4,016
   Income tax expense  (note 8)                                  6,992          2,491          1,365
                                                              --------        --------       --------
          Net earnings                                        $ 11,516          4,773          2,651
                                                              ========        ========       ========

          Net earnings  per share and share equivalents       $   1.40           0.60           0.34
                                                              ========           ====           ====
</TABLE> 


   See accompanying notes to consolidated financial statements.

   26   TUESDAY MORNING CORPORATION
<PAGE>
 
CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY 

    Tuesday Morning Corporation and Subsidiaries
    Years Ended December 31, 1996, 1995 and 1994 
    (in thousands)
<TABLE> 
<CAPTION> 

                                                                                                                                   
                                                       Common stock      Additional                 Treasury stock       Total     
                                                   --------------------    paid-in     Retained  -------------------- shareholders'
                                                    Shares      Amount     capital     earnings   Shares      Amount     equity
    .............................................  --------    --------  -----------   --------- --------   ---------  ------------
    <S>                                              <C>        <C>      <C>           <C>        <C>        <C>       <C> 
    Balance at                                                                                                                    
        December 31, 1993                            8,060        $81      $18,091      $39,894     (330)    $(2,342)     $55,724 
                                                                                                                                  
        Net earnings                                    --         --           --        2,651       --          --        2,651 
        Shares issued in connection with employee                                                                                 
           stock option plan (note 7)                   40         --          140           --       --          --          140 
        Treasury shares sold to employee stock                                                                                    
           purchase plan  (note 7)                      --         --          (60)          --       30         175          115 
                                                   --------    --------  -----------   --------- --------   ---------  ------------
                                                                                                                                  
    Balance at                                                                                                                    
        December 31, 1994                            8,100         81       18,171       42,545     (300)     (2,167)      58,630 
                                                                                                                                  
        Net earnings                                    --         --           --        4,773       --          --        4,773 
        Shares issued in connection with employee                                                                                 
           stock option plan (note 7)                   44         --          162           --       --          --          162 
        Treasury shares sold to employee stock                                                                                    
           purchase plan  (note 7)                      --         --          (56)          --       25         139           83 
                                                   --------    --------  -----------   --------- --------   ---------  ------------
                                                                                                                                  
    Balance at                                                                                                                    
        December 31, 1995                            8,144         81       18,277       47,318     (275)     (2,028)      63,648 
                                                                                                                                  
        Net earnings                                    --         --           --       11,516       --          --       11,516 
        Shares issued in connection with employee                                                                                 
           stock option plan (note 7)                   37          1          382           --       --          --          383 
        Treasury shares sold to  employee stock                                                                                   
           purchase plan (note 7)                       --         --          (19)          --       --          --          (19)
                                                   --------    --------  -----------   --------- --------   ---------  ------------
                                                                                                                                  
    Balance at                                                                                                                    
        December 31, 1996                            8,181        $82      $18,640      $58,834     (275)    $(2,028)     $75,528 
                                                   ========    ========  ===========   ========= ========   =========  ============
</TABLE> 

See accompanying notes to consolidated financial statements.

                                                                        

                                                         1996 ANNUAL REPORT   27
<PAGE>
 
CONSOLIDATED STATEMENTS OF CASH FLOWS 

   Tuesday Morning Corporation and Subsidiaries
   Years Ended December 31, 1996, 1995 and 1994 
   (in thousands)
<TABLE> 
<CAPTION> 
                                                                       1996                 1995                1994   
- -----------------------------------------------------------          ---------          ----------           ---------
<S>                                                                  <C>                <C>                  <C> 
   Cash flows from operating activities:                                                                              
       Cash received from customers                                  $256,756            $210,265            $190,081 
       Cash paid to suppliers and employees                          (240,814)           (199,448)           (177,676)
       Interest received                                                  275                 204                 198 
       Interest paid                                                   (2,767)             (3,330)             (2,458)
       Income taxes (paid) refunded                                    (2,858)             (1,362)              1,911 
                                                                     ---------          ----------           ---------
       Net cash provided by operating activities (note 9)              10,592               6,329              12,056 
                                                                     ---------          ----------           ---------
                                                                                                                      
   Cash flows from investing activities:                                                                              
       Loans to officer (note 2)                                         (742)               (497)             (2,605)
       Payments from officer (note2)                                      274                  85                 207 
       Proceeds from sale of property, plant and equipment                 --                  --                  99 
       Capital expenditures                                            (4,233)             (2,692)             (5,693)
                                                                     ---------          ----------           ---------
       Net cash used by investing activities                           (4,701)             (3,104)             (7,992)
                                                                     ---------          ----------           ---------
   Cash flows from financing activities:                                                                              
       Payment of mortgages                                            (1,021)             (1,063)             (1,298)
       Principal payments under capital lease obligation                 (754)               (666)               (214)
       Proceeds from exercise of common stock                                                                         
          options/stock purchase plan                                     362                 245                 255 
                                                                     ---------          ----------           ---------
       Net cash used by financing activities                           (1,413)             (1,484)             (1,257)
                                                                     ---------          ----------           ---------
   Net increase in cash and cash equivalents                            4,478               1,741               2,807 
                                                                                                                      
   Cash and cash equivalents at beginning of period                     6,276               4,535               1,728 
                                                                     ---------          ----------           ---------

   Cash and cash equivalents at end of period                        $ 10,754           $   6,276            $  4,535 
                                                                     =========          ==========           =========
</TABLE> 
                                                   
   
See accompanying notes to consolidated financial statements.

28   TUESDAY MORNING CORPORATION
<PAGE>
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

    Tuesday Morning Corporation and Subsidiaries
    December 31, 1996, 1995 and 1994


    (1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

    (a) Basis of Presentation--The consolidated financial statements include the
    accounts of Tuesday Morning Corporation and its wholly-owned subsidiaries:
    TMI Holdings, Inc., TMIL Corporation, Tuesday Morning, Inc. and Friday
    Morning, Inc., (collectively "the Company"). All significant intercompany
    balances and transactions have been eliminated in consolidation.

    The Company owned and operated 286 deep discount retail stores in 33 states
    at December 31, 1996, (260 and 246 stores at December 31, 1995 and 1994,
    respectively). The Company sells closeout housewares and related gift
    merchandise, which it purchases at prices below wholesale prices. Company
    stores are open for four sales events each year.

    (b) Cash and Cash Equivalents--The Company's policy is to invest cash in
    excess of operating requirements in income producing investments. Cash
    equivalents of $8,352,000 in 1996 and $4,707,000 in 1995 are investments in
    money market funds. The Company considers all short-term investments with
    original maturities of three months or less to be cash equivalents.

    (c) Inventories--Inventories are stated at the lower of average cost or
    market using the retail inventory method for the stores' inventory and the
    cost method for warehouse inventory. Buying, distribution and freight costs
    are capitalized as part of inventory.

    (d) Property, Plant and Equipment--Property, plant and equipment are stated
    at cost. Buildings, furniture and fixtures, and equipment are depreciated on
    a straight-line basis over the estimated useful lives of the assets as
    follows:

                                          Depreciable lives
           ----------------------------------------------------
           Buildings                               30 years

           Furniture and fixtures                   7 years

           Equipment                           5 to 7 years



    Improvements to leased premises are amortized on a straight-line basis over
    the shorter of their useful lives or the expected term of the related lease.

    (e) Income Taxes--Income taxes are accounted for under the asset and
    liability method. Deferred tax assets and liabilities are recognized for the
    future tax consequences attributable to differences between the financial
    statement carrying amounts of existing assets and liabilities and their
    respective tax bases and operating loss and tax credit carryforwards.
    Deferred tax assets and liabilities are measured using enacted tax rates
    expected to apply to taxable income in the years in which those temporary
    differences are expected to be recovered or settled. The effect on deferred
    tax assets and liabilities of a change in tax rates is recognized in income
    in the period that includes the enactment date.

    (f) Earnings (loss) per Common Share and Share Equivalent--Earnings (loss)
    per common share is based on the weighted average number of common shares,
    and when dilutive, share equivalents (note 7) outstanding during the period.
    The weighted average number of common shares and share equivalents
    outstanding for 1996, 1995 and 1994 were 8,215,000, 7,997,000 and 7,890,000,
    respectively.

    (g) Pre-opening Costs--The Company capitalizes certain costs directly
    related to opening new stores. Effective August 1, 1995, the Company revised
    its policy for capitalizing and amortizing preopening costs associated with
    the opening of new stores. The amortization period was reduced from 24
    months to 12 months. The impact of the change in accounting policy did not
    have a material impact on the Company's consolidated financial statements.

    (h) Advertising--Costs for newspaper, television, radio and other media are
    expensed as the advertised events take place. Advertising expense for 1996,
    1995 and 1994 was $16,475,000, $15,317,000 and $13,652,000, respectively.


                                                   1996 ANNUAL REPORT  29   
<PAGE>
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS      

    Tuesday Morning Corporation and Subsidiaries
    December 31, 1996, 1995 and 1994            


    (i) Estimates--The preparation of the consolidated financial statements in
    conformity with generally accepted accounting principles requires management
    to make estimates and assumptions that affect the reported amounts of assets
    and liabilities and disclosure of contingent assets and liabilities at the
    date of the consolidated financial statements and the reported amounts of
    revenues and expenses during the reporting period. Actual results could
    differ from those estimates.

    (j) Foreign Currency Transactions--The Company has entered into foreign
    exchange contracts to hedge its foreign currency transactions related to
    specific purchase orders for merchandise. Gains and losses on these
    contracts have been minimal and are deferred until the related merchandise
    is received.

    (k) Impairment of Long-Lived Assets and Long-Lived Assets to Be Disposed
    Of--The Company adopted the provisions of SFAS No. 121, Accounting for the
    Impairment of Long-Lived Assets and for Long-Lived Assets to Be Disposed Of,
    on January 1, 1996. This Statement requires that long-lived assets and
    certain identifiable intangibles be reviewed for impairment whenever events
    or changes in circumstances indicate that the carrying amount of an asset
    may not be recoverable. Recoverability of assets to be held and used is
    measured by a comparison of the carrying amount of an asset to future net
    cash flows expected to be generated by the asset. If such assets are
    considered to be impaired, the impairment to be recognized is measured by
    the amount by which the carrying amount of the assets exceed the fair value
    of the assets. Assets to be disposed of are reported at the lower of the
    carrying amount or fair value less costs to sell. Adoption of this Statement
    did not have a material impact on the Company's financial position, results
    of operations, or liquidity.


    (l) Stock Option Plan--Prior to January 1, 1996, the Company accounted for
    its stock option plan in accordance with the provisions of Accounting
    Principles Board ("APB") Opinion No. 25, Accounting for Stock Issued to
    Employees, and related interpretations. As such, compensation expense would
    be recorded on the date of grant only if the current market price of the
    underlying stock exceeded the exercise price. On January 1, 1996, the
    Company adopted SFAS No. 123, Accounting for Stock-Based Compensation, which
    permits entities to recognize as expense over the vesting period the fair
    value of all stock-based awards on the date of grant. Alternatively, SFAS
    No. 123 also allows entities to continue to apply the provisions of APB
    Opinion No. 25 and provide pro forma net income and pro forma earnings per
    share disclosures for employee stock option grants made in 1995 and future
    years as if the fair-value based method defined in SFAS No. 123 had been
    applied. The Company has elected to continue to apply the previsions of APB
    Opinion No. 25 and provide the pro forma disclosure provisions of SFAS No.
    123.

    (2) RECEIVABLES FROM OFFICERS

    At December 31, 1996 and 1995, Other Assets included a receivable from an
    officer of the Company of $124,000 and $114,000, respectively. This loan was
    initiated in 1992. It bears interest at the prime rate and is secured with
    Company stock.

    Due from Officer at December 31, 1996 and 1995 is $2,679,000 and $2,211,000,
    respectively. This unsecured loan was initiated in 1994 and bears interest
    at prime.

    (3) LEGAL PROCEEDINGS

    The Company is involved in various claims and legal actions arising from the
    ordinary course of business. In the opinion of management, the ultimate
    disposition of these matters will not have a material adverse effect on the
    Company's consolidated financial statements.


30     TUESDAY MORNING CORPORATION
<PAGE>
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS      

    Tuesday Morning Corporation and Subsidiaries
    December 31, 1996, 1995 and 1994            



    (4) LINES OF CREDIT

    The Company had no balances outstanding related to their line of credit at
    December 31, 1996 or 1995. As of December 31, 1996 and 1995, the Company had
    outstanding letters of credit of $9,819,000 and $6,186,000, respectively,
    primarily for inventory purchases.

    In July 1994, the Company entered into a three-year $45,000,000 revolving
    line of credit with a new bank. This agreement is secured by a pledge of
    substantially all the Company's assets. Borrowings were limited to the
    lesser of $45,000,000 or 50% (60% for up to 120 days each year) of eligible
    inventory, as defined. The availability is further reduced by the aggregate
    undrawn amount of outstanding letters of credit and a reserve for the
    foreign currency contracts, discussed in Note 12. At the Company's option,
    the amount borrowed bore interest at either the Reference Rate plus 0.75% or
    the Eurodollar Rate plus 2.50%. An Unused Line Fee of 0.25%, per annum, was
    paid on the difference between $45,000,000 and the average total of the
    amount borrowed and letters of credit outstanding.

    During 1996, this agreement was further amended to extend the term through
    July 1999 and to increase the borrowing capacity to $55,000,000 for the
    period beginning July 1 and ending October 31 of each year. This amendment
    allows the Company, at its option, to borrow at either the Reference Rate or
    the Eurodollar Rate plus 2.00%. The maximum amount of outstanding and unused
    Letters of Credit was also increased to $12,000,000.

    The weighted-average interest rates were 8.38% and 8.88% during 1996 and
    1995, respectively.

    In connection with this line of credit, the Company is required to maintain
    a minimum net worth and comply with other financial covenants including
    limitations on dividends, indebtedness and capital expenditures. At December
    31, 1996, the Company is in compliance with these covenants.


    (5) MORTGAGE ON PROPERTY, PLANT AND EQUIPMENT

    During 1995, the Company entered into a seven-year agreement with a bank to
    refinance and consolidate its mortgages on land and buildings. The amount of
    the note was $7,146,000, the proceeds of which were used to pay the previous
    mortgage notes. The note is secured by land and buildings and bears interest
    at LIBOR plus 2.125%, (7.755% at December 31, 1996) with principal and
    interest due monthly. It matures on June 10, 2002.

<TABLE> 
<CAPTION> 

    Mortgages consist of the following at December 31, 1996 and 1995 (in
    thousands):

                                                1996      1995
                                              --------  --------
    <S>                                       <C>       <C> 
    Note payable to bank, in monthly
      installments of $85 plus interest        $5,615     6,636
    Less current installments                  (1,021)   (1,021)
                                              --------  -------- 
                                               $4,594     5,615
                                              ========  ========
</TABLE> 

In connection with this mortgage, the Company is required to maintain minimum
net worth and comply with other financial covenants. At December 31, 1996, the
Company is in compliance with these covenants.

<TABLE> 
<CAPTION> 

The maturities of the mortgage are as follows (in thousands):

           Year                                Amount
          ------------------------------------------- 
           <S>                                 <C> 
           1997                                $1,021
           1998                                 1,021
           1999                                 1,021
           2000                                 1,021
           2001                                 1,021
           Later years                            510

</TABLE> 
                                                    1996 ANNUAL REPORT  31   
<PAGE>
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS      

    Tuesday Morning Corporation and Subsidiaries
    December 31, 1996, 1995 and 1994            


    (6) CAPITAL LEASE

    During September 1994, the Company entered into a capital lease with a
    financial institution to finance part of the acquisition of Point of Sale
    registers and Electronic Article Surveillance equipment. The amount financed
    under the capital lease totaled $2,642,000. Depreciation expense during 1996
    and 1995 was $528,000 per year.

    This lease is for five years and contains a bargain purchase option that the
    Company would be expected to exercise. This lease bears an implicit interest
    rate of approximately 12.5%.

    The following is a schedule of future minimum lease payments under the
    capital lease together with the present value of the net minimum lease
    payments as of December 31, 1996 (in thousands):

<TABLE> 
<CAPTION> 

           Year                                Amount
          --------------------------------------------
          <S>                                  <C>    
           1997                                  $707
           1998                                   256
           1999                                   170
                                                ------
           Total minimum lease payments         1,133

           Less: Amount representing
              interest                           (126)
                                                ------
           Present value of net minimum
              lease payments                    1,007
           Less: Current installments            (625)
           Long term capital lease              ------
              obligation                         $382
                                                ======
</TABLE> 

    (7) SHAREHOLDERS' EQUITY

    On May 5, 1992, the Board of Directors of the Company approved the purchase
    of the Company's stock in open market purchases to be effected from time to
    time. There are no plans for purchases at this time.

    The Company has a stock option plan ("the Plan") covering 2,160,500 shares
    of the Company's common stock which may be granted to employees of the
    Company. Under the Plan, stock options are granted at fair market value and
    vest over varying periods not to exceed 10 years.

    At December 31, 1996, 829,000 shares were available for grant under the
    Plan. The per share weighted-average fair value of stock options granted
    during 1995 was $3.09 on the date of the grant using the Black Scholes
    option-pricing model with the following assumptions: expected dividend yield
    of 0%, risk-free interest rate of 6.1%, an expected life of 5 years and an
    expected volatility of 0.506. There were no options granted during 1996.

    The Company applies APB Opinion No. 25 in accounting for its Plan and,
    accordingly, no compensation cost has been recognized for its stock options
    in the financial statements. Had the Company determined compensation cost
    based on the fair value at the grant date for its stock options under SFAS
    No. 123, the Company's net income would have been reduced to the pro forma
    amounts indicated below:

<TABLE> 
<CAPTION> 
                                                  1996       1995
                                                --------   --------
    <S>                     <C>                 <C>        <C> 
    Net earnings            As reported         $  11,516     4,773
                            Pro forma              11,321     4,772

    Earnings per share      As reported         $    1.40      0.60
                            Pro forma                1.38      0.60

</TABLE> 
    Pro forma amounts reflect only options granted in 1996 and 1995. The full
    impact of calculating compensation cost for stock options under SFAS No. 123
    is not reflected in the pro forma amounts presented above because
    compensation cost is recognized over the vesting period and compensation
    cost for options granted prior to January 1, 1995 is not considered.

 32  TUESDAY MORNING CORPORATION
<PAGE>
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS       

    Tuesday Morning Corporation and Subsidiaries 
    December 31, 1996, 1995 and 1994             

<TABLE> 
<CAPTION> 

    Following is a summary of transactions relating to the Plan's options for
    the three years ended December 31, 1996:

                                  Number        Weighted-Average
                                 of Shares       Exercise Price
                               -------------   ------------------  
    <S>                        <C>             <C>  
    Outstanding at
        December 31, 1993         996,600       $   6.53
    Exercised during year         (40,000)          3.54
    Canceled during year           (1,800)          9.63
    Granted during year           100,000           3.63
                               -------------   ------------------   
    Outstanding at             
        December 31, 1994       1,054,800           6.36
    Exercised during year         (44,000)          3.71
    Canceled during year         (184,500)          8.69
    Granted during year           102,500           6.00
                               -------------   ------------------   
    Outstanding at
        December 31, 1995         928,800           5.98

    Exercised during year         (37,450)          4.72
    Canceled during year           (1,500)          9.63
    Granted during year                 0             --
                               -------------   ------------------    
    Outstanding at            
        December 31, 1996         889,850       $   6.03
                               =============   ==================
</TABLE> 

    At December 31, 1996, the range of exercise prices and weighted-average
    remaining contractual life of outstanding options was $3.38 - $9.75 and 5.2
    years, respectively.

    At December 31, 1996 and 1995, the number of options exercisable was 835,000
    and 847,000, respectively, and the weighted-average exercise price of these
    options was $5.88 and $5.80, respectively.


    In May 1993 the Board of Directors approved a stock purchase plan for
    Company employees. It was implemented October 1, 1993. The Company matches
    the employee contribution at a rate of 25% up to the first $5,000 per year
    of individual employee contributions. Stock is purchased monthly at the
    average price of the shares traded during the month. The expense of the
    Company match was immaterial.

    (8) INCOME TAXES

    Income tax expense (benefit) for the years ended December 31, 1996, 1995 and
    1994 consists of (in thousands):

<TABLE> 
<CAPTION> 

                                             Current       Deferred      Total
                                           ----------      --------     -------
    <S>                                    <C>             <C>          <C> 
    Year ended December 31, 1996
        U.S. Federal                         $ 6,606         (129)       6,478
        State, local and other                   754         (240)         514
                                           ----------      --------     -------
        Total                                  7,360         (368)       6,992
                                           ==========      ========     =======
    Year ended December 31, 1995
        U.S. Federal                           2,390           80        2,470
        State, local and other                    99          (78)          21
                                           ----------      --------     -------
        Total                                  2,489            2        2,491
                                           ==========      ========     =======
    Year ended December 31, 1994
        U.S. Federal                           1,086          279        1,365
        State, local and other                   (34)          34         --
                                           ----------      --------     -------
        Total                                $ 1,052          313        1,365
                                           ==========      ========     =======
<CAPTION> 
    A reconciliation of the expected Federal income tax expense to actual tax
    expense follows (based upon a tax rate of 35% for 1996 and 34% for 1995 and
    1994, in thousands).


                                                1996         1995         1994
                                             --------      -------      -------
    <S>                                      <C>           <C>          <C>  
    Expected income tax expense              $ 6,478        2,470        1,365
    State income taxes, net of
        related Federal tax effect               378           90          (16)
    Other, net                                   136          (69)          16
                                             --------      -------      -------
                                             $ 6,992        2,491        1,365
                                             ========      =======      =======
</TABLE> 
                                        
                                                   1996 ANNUAL REPORT   33
<PAGE>
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

    Tuesday Morning Corporation and Subsidiaries
    December 31, 1996, 1995 and 1994

    The tax effects of temporary differences that give rise to significant
    portions of the deferred tax assets and liabilities at December 31, 1996 and
    1995 are as follows (in thousands):
<TABLE> 
<CAPTION> 
                                                       1996       1995
                                                     ------      -----
    <S>                                              <C>         <C> 
    Deferred tax assets:
      Compensated absences                           $  169        134
      Accrued expenses, principally due   
        to items not yet deductible for   
        income tax purposes                             499         93
      Other                                             224        151
                                                     ------      -----
        Total gross deferred assets                     892        378
                                                     ------      -----

    Deferred tax liabilities:
      Property, plant and equipment,           
        principally due to differences         
        in depreciation and capitalized        
        interest                                      3,024      3,107
      Inventory costs                                   473        231
      Other                                             252        265
                                                     ------      -----
        Total gross deferred tax liabilities          3,749      3,603
                                                     ------      -----
    Net deferred tax liability                       $2,857      3,225
                                                     ======      =====
</TABLE> 

    Management expects the deferred tax assets at December 31, 1996 to be
    recovered through the reversal during the carry-forward period of existing
    taxable temporary differences giving rise to the deferred income tax
    liability. Accordingly, no valuation allowances for deferred tax assets were
    considered necessary as of December 31, 1996 or December 31, 1995.


    (9) SUPPLEMENTAL CASH FLOW INFORMATION

    The reconciliation of net earnings to net cash provided by operating
    activities for the years ended December 31, 1996, 1995 and 1994 is as
    follows (in thousands):
<TABLE> 
<CAPTION> 

                                                1996         1995         1994
                                             -------        -----        -----
    <S>                                      <C>            <C>          <C> 
    Net earnings                             $11,516        4,773        2,651
                                             -------        -----        -----
    Adjustments to reconcile net
    earnings to net cash provided
    by operating activities:
       Depreciation and amortization           4,907        4,583        3,862
       Deferred income taxes                    (369)           2          313
       Loss on sale of fixed assets               --           --           12
                                                                 
       Changes in operating assets                               
       and liabilities:                                          
          Income taxes receivable                 --           --        2,133
          Inventories                        (23,127)      (5,552)       6,736
          Prepaid expenses                       (55)         681         (683)
          Other current assets                  (268)         191          597
          Other assets                           207          102         (251)
          Accounts payable                     9,836         (209)      (2,943)
          Accrued expenses                     3,616          610       (1,359)
          Income taxes payable                 4,329        1,148          988
                                             -------        -----        -----
             Total adjustments                  (924)       1,556        9,405
                                             -------        -----        -----
             Net cash provided by     
                operating activities         $10,592        6,329       12,056
                                             =======        =====       ======
</TABLE> 


    A capital lease obligation of $2,642,000 was incurred when the Company
    entered into a lease for new equipment in 1994.



    34   TUESDAY MORNING CORPORATION
<PAGE>
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS       

    Tuesday Morning Corporation and Subsidiaries 
    December 31, 1996, 1995 and 1994             



    (10) OPERATING LEASES

    The Company leases substantially all store locations under noncancellable
    operating leases. New store leases do, however, allow the Company to
    terminate a lease after 12-18 months if the store does not achieve sales
    expectations. Future minimum rental payments under leases are as follows (in
    thousands):
<TABLE> 
<CAPTION> 

           Year                                Amount
           ------------------------------------------
           <S>                                <C> 
           1997                               $15,931
           1998                                13,996
           1999                                10,604
           2000                                 8,501
           2001                                 5,649
           Later years                          2,003
                                              -------
           Total minimum rental
              payments                        $56,684
                                              =======
</TABLE> 

    In the normal course of business, management expects to renew or replace
    leases for store locations as they expire. Rental expense for 1996, 1995 and
    1994 was $14,564,000, $13,124,000 and $12,323,000, respectively.


    (11) PROFIT SHARING PLAN

    The Company has a 401(K) profit sharing plan for the benefit of its
    employees. Under the plan, eligible employees may request the Company to
    deduct and contribute from 1% to 15% of their salary to the plan. The
    Company also contributes 1% of total compensation for all plan participants,
    and matches a portion of each participant's contribution up to 6% of the
    participant's compensation. The Company expensed contributions of $403,000,
    $327,000, and $330,000 during the years ended December 31, 1996, 1995 and
    1994, respectively.


    (12) FINANCIAL INSTRUMENTS

    As of December 31, 1996 and 1995, the Company had approximately $4,042,000
    and $474,000 respectively, of net foreign exchange contracts outstanding
    which are expected to be exercised by September of each following year. The
    Company's risk that counterparties to these contracts may be unable to
    perform is minimized by limiting the counterparties to major financial
    institutions.

    The following table represents the carrying amounts and estimated fair
    values of the Company's notes receivable, variable rate long-term debt and
    foreign exchange contracts as of December 31, 1996 and 1995 (in thousands):
<TABLE> 
<CAPTION> 

                                            1996                  1995
                                      ------------------    -----------------
                                      Carrying     Fair     Carrying    Fair 
                                       amount      value     amount     value 
                                      --------     -----    --------    -----
    <S>                               <C>          <C>       <C>        <C> 
    Assets - notes receivable          $2,878      2,878     2,567      2,567
    Liabilities:
       Foreign exchange        
          contracts:           
          unrealized (gain)                --        (32)       --        (22)
          unrealized loss                  --         14        --         --
       Variable rate long-term 
          debt                          5,615      5,615     6,636      6,636
</TABLE> 

    The carrying values of the Company's variable rate long-term debt and notes
    receivable approximate the estimated fair values since the obligations bear
    interest at current market rates. The fair values of the foreign exchange
    contracts are based on the exchange rates existing at the balance sheet
    dates.


                                                        1996 ANNUAL REPORT    35
<PAGE>
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

    Tuesday Morning Corporation and Subsidiaries  
    December 31, 1996, 1995 and 1994              



    (13) QUARTERLY RESULTS OF OPERATIONS (UNAUDITED)
                                                    
    A summary of the unaudited quarterly results for 1996 and 1995 follows (in
    thousands, except per share amounts):
<TABLE> 
<CAPTION> 
                                                 Quarters ended
                              ------------------------------------------------------
                              March 31,       June 30,       Sept. 30,      Dec. 31,
                                1996            1996           1996          1996
                              ---------       --------       ---------      --------
    <S>                       <C>             <C>            <C>            <C> 
    Net sales                  $35,740         54,286         48,537        118,193

    Comparable store
      sales increase             11.5%           6.7%          18.0%          16.1%

    Gross profit               $ 3,397         18,218         18,750         41,203
                                
    Net earnings (loss)        $  (676)           434            698         11,060
    Net earnings (loss)         
      per common                
      share and                 
      share equivalent         $ (0.09)          0.05           0.08           1.33

    Weighted-average
      number of common  
      shares and share  
      equivalents       
      outstanding                7,851          8,319          8,370          8,343

<CAPTION> 
                                                 Quarters ended
                              ------------------------------------------------------
                              March 31,       June 30,       Sept. 30,      Dec. 31,
                                1995            1995           1995          1995
                              ---------       --------       ---------      --------
    <S>                       <C>             <C>            <C>            <C> 
    Net sales                  $29,958         47,977         38,240         94,090
    Comparable store            
      sales increase             15.2%          10.3%          (5.6%)          7.4%
                                
    Gross profit               $10,349         15,927         14,863         31,699
                                
    Net earnings (loss)        $(2,046)          (155)          (336)         7,310
    Net earnings (loss)         
      per common              
      share and               
      share equivalent         $ (0.26)         (0.02)         (0.04)          0.92

    Weighted-average
      number of common
      shares and share
      equivalents
      outstanding                7,797          7,836          7,840          7,980

</TABLE> 

36   TUESDAY MORNING CORPORATION
<PAGE>
 
    TUESDAY MORNING CORPORATION AND SUBSIDIARIES

    Independent Auditors' Report
    December 31, 1996, 1995 and 1994            


    THE BOARD OF DIRECTORS AND SHAREHOLDERS
    TUESDAY MORNING CORPORATION:

    We have audited the accompanying consolidated balance sheets of Tuesday
    Morning Corporation and subsidiaries as of December 31, 1996 and 1995 and
    the related consolidated statements of operations, shareholders' equity, and
    cash flows for each of the years in the three-year period ended December 31,
    1996. These consolidated financial statements are the responsibility of the
    Company's management. Our responsibility is to express an opinion on these
    consolidated financial statements based on our audits.

    We conducted our audits in accordance with generally accepted auditing
    standards. Those standards require that we plan and perform the audit to
    obtain reasonable assurance about whether the financial statements are free
    of material misstatement. An audit includes examining, on a test basis,
    evidence supporting the amounts and disclosures in the financial statements.
    An audit also includes assessing the accounting principles used and
    significant estimates made by management, as well as evaluating the overall
    financial statement presentation. We believe that our audits provide a
    reasonable basis for our opinion.

    In our opinion, the consolidated financial statements referred to above
    present fairly, in all material respects, the financial position of Tuesday
    Morning Corporation and subsidiaries as of December 31, 1996 and 1995, and
    the results of their operations and their cash flows for each of the years
    in the three-year period ended December 31, 1996 in conformity with
    generally accepted accounting principles.


    /s/ KPMG Peat Marwick LLP

    Dallas, Texas
    February 21, 1997


                                                       1996 ANNUAL REPORT    37
<PAGE>
 
MANAGEMENT'S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS


    1996 COMPARED TO 1995:

    During 1996, the Company's performance continued to improve dramatically.
    Sales rose 22% to $256.8 million. Significant leverage from these additional
    sales resulted in a 140% increase in net income which rose from $4.8 million
    in 1995 to $11.5 million in 1996.

    The Company's comparable store sales (sales of stores open one year or more)
    rose 14% during the year. The primary reason for this strong performance is
    attributable to continued improvement in merchandise selection, pricing and
    mix. At year end, the Company had 22 buyers versus 10 in 1993. Many of these
    buyers were added in 1994 and 1995. The rate of sale of new products
    reflects this staff of more seasoned buyers. New buyers typically have at
    least 10 years experience in their product categories and have knowledge of
    the manufacturing process and costs. Buyers travel extensively with senior
    buyers and the Company's Chairman, Lloyd Ross, for at least one year to
    learn the nature of the closeout business and Tuesday Morning's unique
    niche. This "seasoning" is reflected in the strong comparable store sales
    mentioned above.

    The Company has obtained operating leverage from several areas:

    a) Distribution costs are relatively fixed. Additional business in 1996
       caused these costs to drop as a percentage of sales and was the major
       contributor in the increased gross profit achieved during 1996. Gross
       profit margins increased to 35.7% from 34.6% during the year.

    b) Store level expenses also tend to be relatively fixed and are the primary
       contributor to selling, general and administrative expenses. As a
       percentage, these expenses improved to 27.7% of sales from 30.0% of sales
       due to the increased sales volume on a per store basis.

    Interest expense declined approximately $563,000 due to reduced average
    borrowings in 1996, which was the result of cash flow from 1995 operations,
    and reduced interest rates negotiated during 1996.


    1995 COMPARED TO 1994:

    During 1995 the Company continued to improve its performance reporting a
    profit of $4.8 million compared to a profit of $2.7 million during 1994.
    These improvements came in several areas as follows:

    a) Product selection, pricing and mix continued to improve due to the
       increased number and expertise of our new buyers which we added in 1994.
       Our buyers have increased their travel throughout the world to obtain
       better values and eliminate middlemen.

       Buyers are now able to focus on areas where they have significant
       experience and are better able to find the bargains that allow the
       Company to provide tremendous value to its customers. In addition, the
       Company was able to improve its product selection in areas where buyers
       had individual expertise. As examples, the Company added buyers with
       expertise in rugs, sporting goods and toys, seasonal items, housewares,
       and lawn and garden which allowed for expansion of these categories.

       The Company offers a broad selection of items and has found that its
       performance improves when this selection is diverse with limited
       quantities of individual items. The increased number of buyers and their
       expanded expertise is necessary to improve this product diversity.

    b) The Point of Sale system which we installed during 1994 continues to
       provide us with timely information regarding the rate of sale of our
       products and to allow us to monitor and more accurately plan markdowns,
       thus more effectively utilizing these dollars.


    38    TUESDAY MORNING CORPORATION
<PAGE>
 
    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
    FINANCIAL CONDITION AND RESULTS OF OPERATIONS


    c) Shrinkage continued to improve during 1995 after the 1994 installation of
       Electronic Article Surveillance equipment and is now significantly lower
       than the Company's recent historical rate and somewhat lower than
       industry averages.

    d) Our integrated warehouse systems allow for a seamless flow of product.
       Improved planning and processing have continued to reap productivity
       gains in this area.

    In 1995, sales increased 10.6% to $210.3 million from $190.1 million in
    1994. Comparable store sales increased 7.4% which was comprised of a 2.7%
    increase in transactions and a 4.4% increase in average ticket. The
    continuing increase in transactions is especially pleasing as it signifies a
    continual growth in our customer base. The increase in average ticket is
    primarily attributable to changes in product mix.

    The Company's gross profit percentage increased 1.4% to 34.6% from 33.2%.
    The increase is the result of several factors, primarily improved product
    mix and pricing. Other factors which also impacted the increase were
    improvements in shrinkage and improved warehouse efficiencies.

    Selling, general and administrative expenses vary based on several factors
    such as store count, product shipments, store location, advertising level,
    etc. In general, these factors are affected by sales volume such that SG&A
    tends to vary as sales volume and differences from planned sales vary. In
    1995, these expenses increased $5.5 million to $63.0 million from $57.5
    million. As a percent of sales these expenses improved slightly, decreasing
    0.3%.

    Other income and expense is composed of (a) interest expense which increased
    substantially during the year due to market interest rate increases and an
    increase in average borrowings and (b) interest and other income which,
    during 1995, was comprised of approximately 50% non-recurring items.

    As a result of these factors, net income increased $2.1 million from $2.7
    million ($0.34 per share) in 1994 to $4.8 million ($0.60 per share) in 1995.


                                                       1996 ANNUAL REPORT    39
<PAGE>
 
MANAGEMENT'S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS                                 
                                                                              
                                                                       
<TABLE> 
<CAPTION> 
                                                                      


    (in thousands, except per share data)                                                Years Ended December 31,
    ----------------------------------------------------         -------------------------------------------------------------------
    Selected Consolidated Financial Data                             1996        1995            1994            1993        1992
                                                                 ----------   ----------      ----------      ----------  ----------
    <S>                                                           <C>           <C>             <C>             <C>         <C> 
    Net sales                                                     $ 256,756     210,265         190,081         175,790     160,075
    Cost of sales                                                   165,189     137,427         126,931         123,148     104,581
                                                                 ----------   ----------      ----------      ----------  ----------
    Gross profit                                                     91,567      72,838          63,150          52,642      55,494
    Selling, general and administrative expenses                     71,167      63,040          57,523          54,895      45,315
    Net interest income (expense) and other income                   (1,892)     (2,534)         (1,611)           (319)         36
                                                                 ----------   ----------      ----------      ----------  ----------
    Earnings (loss) before income tax                                18,508       7,264           4,016          (2,572)     10,215
    Income tax expense (benefit)                                      6,992       2,491           1,365            (956)      3,643
                                                                 ----------   ----------      ----------      ----------  ----------
    Earnings (loss) before cumulative effect of changes
        in accounting principles                                     11,516       4,773           2,651          (1,616)      6,572
    Cumulative effect to December 31, 1992 of change
        in accounting for income taxes                                 --          --              --               564        --
    Cumulative effect to December 31, 1991 of change
        in accounting for inventories (net of tax)                     --          --              --              --         1,599
                                                                 ----------   ----------      ----------      ----------  ----------
    Net earnings (loss)                                           $  11,516       4,773           2,651          (1,052)      8,171
                                                                 ==========   ==========      ==========      =========== ==========
    Net earnings (loss) per common share and share equivalents:

    Earnings (loss) before cumulative effect of changes
        in accounting principles                                  $    1.40        0.60            0.34           (0.19)       0.72
    Cumulative effect of change in accounting for
        income tax                                                     --          --              --              0.07        --
    Cumulative effect of change in accounting for
        inventories                                                    --          --              --              --          0.17
                                                                 ----------   ----------      ----------      ----------  ----------
    Net earnings (loss)                                           $    1.40        0.60            0.34           (0.12)       0.89
                                                                 ==========   ==========      ==========      =========== ==========
    Earnings (loss) before cumulative effect of changes

        in accounting principles as a percent of net sales             4.49%       2.27%           1.39%          (0.92%)      4.11%
                                                                 ==========   ==========      ==========      =========== ==========

                                                                                        Years Ended December 31,                 
                                                                 -------------------------------------------------------------------
                                                                     1996        1995            1994            1993        1992
                                                                 ----------   ----------      ----------      ----------  ----------
                                                                       
    Weighted-average common shares and share
        equivalents outstanding                                       8,215       7,997           7,890           8,513       9,185

     Working capital                                              $  49,568      39,115          32,593          36,765      48,053

     Current ratio                                                     2.29        2.86            2.55            2.61        3.22

     Cash and cash equivalents                                    $  10,754       6,276           4,535           1,728       1,527

     Inventories                                                  $  75,493      52,367          46,815          53,551      64,498

     Total assets                                                 $ 121,757      94,243          89,403          88,967      97,175

     Mortgage debt and capital lease, excluding current
        installments                                              $   4,976       6,622           6,773           7,595       8,893

     Shareholders' equity                                         $  75,528      63,648          58,630          55,724      64,564

</TABLE> 
     40 TUESDAY MORNING CORPORATION
<PAGE>
 
MANAGEMENT'S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS

    LIQUIDITY AND CAPITAL RESOURCES

    On December 31, 1996, the Company did not have any bank indebtedness
    outstanding other than mortgages which have maturity dates in subsequent
    years. The Company had a secured line of credit of up to $45 million
    available at various interest rates ranging from 7.50% to 9.25% throughout
    the year for letters of credit and borrowings. This agreement was amended in
    July 1996 to allow for an increased borrowing capacity to $55 million for
    the period July 1 to October 31 of each year. This amendment also extended
    the term to July 1999. The Company's utilization of the line of credit is
    seasonal and peaks before the opening of each sale event. Maximum
    utilization occurred in August 1996 at $45.5 million in cash borrowings and
    $8.5 million in outstanding letters of credit. On December 31, 1996,
    outstanding letters of credit amounted to $9.8 million. Based on the line of
    credit agreement, the Company had the ability to utilize $21.8 million in
    borrowings and letters of credit at December 31, 1996. The line of credit is
    secured by substantially all of the Company's assets and availability under
    the line fluctuates based on inventory level changes.

    The Company's working capital on December 31, 1996 was $49.6 million. Based
    on anticipated new store openings and the expected inventory requirements,
    the Company believes its working capital and lines of credit are sufficient
    to meet 1997 requirements. The Company's current ratio at the end of 1996
    was 2.29 to 1. This is a decrease in the Company's current ratio from the
    end of 1995, and is primarily attributable to the increase in the Company's
    inventory at December 31, 1996, and the corresponding increase in related
    payables. The total debt to net worth ratio at the end of 1996 was 0.61 to
    1.

    If amounts had been outstanding, the interest rate on the line of credit at
    December 31, 1996 would have been at the adjusted reference rate of 8.25% or
    at 7.688% using the adjusted eurodollar rate as compared to the
    weighted-average interest rate in 1996 of 8.379%. If interest rates remain
    at the 1996 year-end levels throughout 1997, the Company will incur
    approximately the same interest expense as in 1996. The Company believes it
    has sufficient resources to meet its interest requirements.

    Historically, the Company's principal capital requirement has been the
    funding of the development of new stores and the resulting increase in
    inventory requirements. The Company plans to open approximately 25 to 35
    stores during 1997. The Company estimates that its cash requirements to open
    a new store will range from $180 to $200 thousand dollars. These
    requirements include approximately $60 thousand for store fixtures,
    equipment and leasehold improvements, $11 thousand in preopening expenses
    and $120 thousand in new store inventory investments.

    Cash flow provided by operations in 1996 was $10.6 million compared to $6.3
    million in 1995. The positive cash flow from operations during 1996 was
    caused by net income of $11.5 million which included depreciation and
    amortization of $4.9 million, an increase in accounts payable of $9.8
    million, in accrued expenses of $3.6 million and in income taxes payable of
    $4.3 million. This increase in cash flow was offset by an increase in
    inventory of $23 million.




                                                    1996 ANNUAL REPORT   41   
<PAGE>
 
MANAGEMENT'S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS

    SEASONALITY

    The Company's business is highly seasonal, with its greatest sales occurring
    during the fourth quarter of each year. For each of the last three years,
    more than 40% of the Company's net sales occurred during its fourth quarter.
    The following table sets forth the Company's net sales for each of the
    quarters during the three years ended December 31, 1996:

<TABLE> 
<CAPTION> 

                1996          1995         1994
               --------      -------      -------
                          (in thousands)
Quarter
<S>            <C>          <C>          <C> 
    1st        $ 35,740       29,958       25,570
    2nd          54,286       47,977       41,474
    3rd          48,537       38,240       38,849
    4th         118,193       94,090       84,188
               --------      -------      -------
    Total      $256,756      210,265      190,081
               ========      =======     ========

                1996          1995         1994
               --------      -------     --------
<CAPTION> 
                       (percent of year's total)

Quarter
<S>           <C>           <C>          <C>   
    1st           13.9%       14.2%       13.5%
    2nd           21.2        22.8        21.8
    3rd           18.9        18.2        20.4
    4th           46.0        44.8        44.3
              ---------      -------     --------
    Total        100.0%      100.0%      100.0%
              =========      =======     ========
    The Company's selling, general and administrative expenses are incurred
    relatively uniformly throughout the year. As a result, the Company has
    historically generated most (or all) of its net earnings during the fourth
    quarter of each year.



The following table sets forth net earnings (loss) of the Company for each
quarter during the two years ended December 31, 1996:


<CAPTION> 

                    Years Ended December 31,
                    ------------------------
                      1996         1995
                    --------     -------- 
                       (in thousands)

    Quarter
    <S>            <C>           <C>  
    1st            $  (676)      (2,046)
    2nd                434         (155)
    3rd                698         (336)
    4th             11,060        7,310
                   -------       -------  
    Total          $11,516        4,773
                   =======       =======
</TABLE> 

42    TUESDAY MORNING CORPORATION
<PAGE>
 
MANAGEMENT'S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS

    INVENTORY

    The Company's inventory increased $23.1 million during 1996 to $75.5 million
    as the Company increased its store count by 26 to a total of 286 locations.
    Inventory in the warehouse at December 31, 1996 was $16.3 million higher
    than at December 31, 1995. In order to accommodate system enhancements in
    the warehouse scheduled for early 1997, more of the processing of
    merchandise intended for the first sale in 1997 was done in the later months
    of 1996. An analysis of inventory levels is below:

<TABLE> 
<CAPTION> 

                                Total Inventory Levels by Location   

                                           (in millions)             
                                 12/31/96    12/31/95    12/31/94    
                                 --------    --------    --------
    <S>                          <C>         <C>         <C> 
    Stores                        $43.1        36.3        30.8   
    Warehouse                      32.4        16.1        16.0   
                                 --------    --------    --------
        Total                     $75.5        52.4        46.8   
                                 ========    ========    ========

</TABLE> 

    Inventory on a per store basis at December 31, 1996 is consistent with
    historical levels at the store and is higher, as discussed above, at the
    warehouse. This is analyzed below:

<TABLE> 
<CAPTION> 
                              Per Store Inventory Levels by Location
                                                                   
                                          (in thousands)           
                                 12/31/96    12/31/95    12/31/94  
                                 --------    --------    --------
    <S>                          <C>         <C>         <C> 
    Stores                        $151         139         125   
    Warehouse                      113          62          65   
                                 --------    --------    --------
        Total                     $264         201         190   
                                 ========    ========    ========
    Number of  Stores              286         260         246      

</TABLE> 
    
    With the new inventory system and data, markdowns are typically taken based
    on rate of sale information and the need to adjust inventory mix. Markdowns
    are anticipated at normal levels for 1997.


    Forward-looking statements in this document are made pursuant to the "safe
    harbor" provisions of the Private Securities Litigation Reform Act of 1995.
    Investors are cautioned that actual results may differ substantially from
    such forward-looking statements. Forward-looking statements involve risks
    and uncertainties including, but not limited to: continued acceptance of the
    Company's products in the marketplace, competitive factors, the availability
    of closeout merchandise, consumer spending patterns, general economic
    trends, the availability of new store locations, and other risks detailed in
    the Company's periodic report filings with the Securities and Exchange
    Commission.



                                                 1996 ANNUAL REPORT   43   
<PAGE>
 
SHAREHOLDER INFORMATION

    NOTICE OF ANNUAL MEETING

    The Annual Meeting of Shareholders will be held at 11:00 a.m., Tuesday, May
    13, 1997, at the Corporate Offices, 14621 Inwood Road, Dallas, Texas 75244.
    Shareholders unable to attend in person are urged to mail their proxy
    promptly in order to assure representation at the meeting.

    FORM 10-K ANNUAL REPORT

    A copy of the Form 10-K annual report filed with the Securities and Exchange
    Commission will be furnished free of charge on written request to the
    Investor Relations Department, Tuesday Morning Corporation, 14621 Inwood
    Road, Dallas, Texas 75244.

    CORPORATE HEADQUARTERS

    Tuesday Morning Corporation                      
    14621 Inwood Road                                
    Dallas, Texas 75244                              
    972/387-3562                                     
    FAX 972/387-2344                                 
    Internet Home Page: http://www.tuesdaymorning.com
    
    TRANSFER AGENT & REGISTRAR

    ChaseMellon Shareholder Services, LLC  
    Overpeck Centre                        
    85 Challenger Road                     
    Ridgefield Park, New Jersey 07660      
    1/800-635-7270

    AUDITORS

    KPMG Peat Marwick LLP
    Dallas, Texas 75201

    COUNSEL

    Crouch & Hallett, L.L.P.
    Dallas, Texas 75201     
    

    STOCK MARKET INFORMATION

<TABLE> 
<CAPTION> 

    (TUES: NASDAQ)

                                       1996               1995       
                                 ---------------   ----------------
    Quarter                       High       Low     High       Low  
                                 ------    -----   -------    -----       
    <S>                          <C>      <C>      <C>        <C> 
    1st                          $ 8.63     5.50   $ 6.75      5.38  
    2nd                           14.13     8.50     6.88      5.50  
    3rd                           14.75    11.00     6.50      5.50  
    4th                           24.13    16.88     6.38      5.13  
    
</TABLE> 

    The Company had approximately 3,600 beneficial owners of its common stock,
    as well as approximately 135 which were of record, as of February 28, 1997.

    DIVIDENDS

    The Company has not paid cash dividends and has no plans to do so in the
    immediate future.


 44    TUESDAY MORNING CORPORATION
<PAGE>
 
SHAREHOLDER INFORMATION

    OFFICERS AND DIRECTORS                
                                          
    Lloyd L. Ross                         
    Chairman of the Board and             
    Chief Executive Officer               
                                          
    Jerry M. Smith                        
    President, Chief Operating Officer    
    and Director                          
                                          
    James A. Mabry                        
    Director                              
    Vice President, Retired               
    Horchow Mail-Order, Inc.              
                                          
    H. Russell Potts, Jr.                 
    Director                              
    Virginia State Senator                
    President, Sports Productions, Inc.   

    William C. Saunders                   
    Director                              
    President and Chief Executive Officer 
    Highway Master Corporation            

    G. Michael Anderson                   
    Senior Vice President                 
    Buying Group                          
                                          
    Mark E. Jarvis                        
    Senior Vice President and             
    Chief Financial Officer               
                                          
    Karen T. Costigan                     
    Vice President                        
    Real Estate                           
                                          
    Rebecca Gully                         
    Vice President                        
    Buying, Crystal                       
                                          
    Duane A. Huesers                      
    Vice President                        
    Finance                               
                                          
    William H. Kendall                    
    Vice President                        
    Buying, Textiles                      
                                          
    Stella Knable                         
    Vice President                        
    Buying, Home Furnishings              
                                          
    Richard E. Nance                      
    Vice President                        
    Information and Communications        
                                          
    Andy Paris                            
    Vice President                        
    Store Operations                      
                                          
    Terrance Ross                         
    Vice President                        
    Buying, Seasonal                      
                                          
    
                                                 1996 ANNUAL REPORT   45  
<PAGE>
 
<TABLE> 
<CAPTION> 

MARKETS
    <S>                       <C>                         <C>                             <C> 
    ALABAMA                   GEORGIA                     MINNESOTA                       PENNSYLVANIA        

    Birmingham (2)            Athens (1)                  Minneapolis/St. Paul (7)        Philadelphia (1)     
    Huntsville (1)            Atlanta (1)                 Rochester (1)                                      
    Mobile (1)                Augusta (1)                                                    
                              Columbus (1)                MISSISSIPPI                     SOUTH CAROLINA      
    ARIZONA                   Macon (1)                                                            
                              Savannah (1)                Jackson (1)                     Charleston (3)                       
    Phoenix (5)                                                                           Columbia (2)      
    Tucson (2)                                            MISSOURI                                              
                              ILLINOIS                                                    TENNESSEE             
    ARKANSAS                                              Kansas City (2)                                           
                              Bloomington (1)             St. Louis (6)                   Chattanooga (1)           
    Little Rock (2)           Chicago (14)                Springfield (1)                 Knoxville (2)                        
                                                                                          Memphis (2)               
    CALIFORNIA                INDIANA                     NEBRASKA                        Nashville (2)             
                                                                                                                    
    Los Angeles (17)          Evansville (1)              Omaha (2)                                                 
    Palm Springs (1)          Indianapolis (4)                                            TEXAS                     
    Sacramento (4)                                                                                                  
    San Diego (3)             IOWA                        NEVADA                          Abilene (1)               
    San Francisco (8)                                                                     Amarillo (1)              
    Santa Barbara (1)         Des Moines (1)              Las Vegas (3)                   Austin (3)                
                              Cedar Rapids (1)                                            Beaumont (1)              
    COLORADO                                              NEW MEXICO                      Corpus Christi (1)        
                              KANSAS                                                      Dallas (12)               
    Boulder (1)                                           Albuquerque (1)                 El Paso (2)               
    Colorado Springs (1)      Kansas City (3)             Santa Fe (1)                    Fort Worth (7)            
    Denver (7)                Topeka (1)                                                  Houston (14)              
    Fort Collins (1)          Wichita (1)                 NORTH CAROLINA                  Longview (1)              
                                                                                          Lubbock (1)               
                              KENTUCKY                    Asheville (1)                   Midland (1)                    
    CONNECTICUT                                           Charlotte (3)                   San Antonio (5)           
                              Lexington (1)               Durham (1)                      Tyler (1)                               
    Danbury (1)               Louisville (2)              Raleigh (3)                     Waco (1)                  
    Hartford (2)                                          Winston/Salem (1)                                         
    New Haven (1)             LOUISIANA                                                                                
                                                          OHIO                            UTAH                      
    DELAWARE                  Baton Rouge (2)                                                                       
                              Lafayette (1)               Cincinnati (4)                  Orem (1)                  
    Wilmington (2)            New Orleans (4)             Cleveland (4)                                             
                              Shreveport (1)              Columbus (4)                    VIRGINIA                  
    FLORIDA                                                                                                                      
                              MARYLAND                    OKLAHOMA                        Charlottesville (1)
    Boca Raton (1)                                                                        Richmond (3)              
    Ft. Lauderdale (3)        Annapolis (1)               Edmond (1)                      Washington, DC (8)        
    Jacksonville (3)          Baltimore (4)               Norman (1)                                                
    Miami (4)                 Washington, DC (4)          Oklahoma City (1)               WISCONSIN                 
    Orlando (3)                                           Tulsa (1)                                                 
    Pensacola (1)             MICHIGAN                                                    Madison (1)               
    Palm Beach (3)                                                                        Milwaukee (3)             
    Tallahassee (1)           Detroit (5)           
    Tampa (3)                 Lansing (1)           
</TABLE> 
              
    46    TUESDAY MORNING CORPORATION
<PAGE>
 
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