UNITED WISCONSIN SERVICES INC /WI
10-K405, 1997-03-31
HOSPITAL & MEDICAL SERVICE PLANS
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                                UNITED STATES
                     SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C.  20549
                                ____________

                                  FORM 10-K

                ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
                   OF THE SECURITIES EXCHANGE ACT OF 1934

                 FOR THE FISCAL YEAR ENDED DECEMBER 31, 1996

                       COMMISSION FILE NUMBER 0-19506

                       UNITED WISCONSIN SERVICES, INC.
           (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)


                WISCONSIN                               39-1431799
        (State of incorporation)           (I.R.S. Employer Identification No.)
        401 WEST MICHIGAN STREET
          MILWAUKEE, WISCONSIN                          53203-2896
(Address of principal executive offices)                (Zip Code)


REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE:   (414) 226-6900
SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT:

    Title of each class              Name of each exchange on which registered
    -------------------              -----------------------------------------
Common Stock, no par value                    New York Stock Exchange

SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT:  None

   Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.  Yes /X/    No / /

   Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Registration S-K is not contained herein, and will not be contained, to
the best of registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. /X/

   As of February 28, 1997, there were issued and outstanding 16,371,806 shares
of Common Stock; the aggregate market value of the shares of such stock held by
non-affiliates of the registrant was $435,899,335 as of the same date, assuming
solely for purposes of this calculation that all directors and executive
officers of the Registrant are "affiliates."  This determination of affiliate
status is not necessarily a conclusive determination for other purposes.

                     DOCUMENTS INCORPORATED BY REFERENCE
       Portions of United Wisconsin Services, Inc. Proxy Statement dated
                           April 18, 1997 (Part III)

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                         UNITED WISCONSIN SERVICES, INC.
                                    INDEX TO
                           ANNUAL REPORT ON FORM 10-K
                      For the Year Ended December 31, 1996


                                                                          PAGE
                                                                          ----
PART I

Item 1   Business........................................................    3
Item 2   Properties......................................................   16
Item 3   Legal Proceedings...............................................   16
Item 4   Submission of Matters to a Vote of Security Holders.............   17
          Executive Officers of the Registrant...........................   17

PART II

Item 5   Market for Registrant's Common Equity...........................   19
Item 6   Selected Financial Data.........................................   19
Item 7   Management's Discussion and Analysis of Financial Condition and
          Results of Operations..........................................   20
Item 8   Financial Statements and Supplementary Data.....................   29
Item 9   Changes in and Disagreements with Accountants on Accounting and
          Financial Disclosure...........................................   63

PART III

Item 10  Directors and Executive Officers of the Registrant..............   63
Item 11  Executive Compensation..........................................   63
Item 12  Security Ownership of Certain Beneficial Owners and Management..   63
Item 13  Certain Relationships and Related Transactions..................   63

PART IV

Item 14  Exhibits, Financial Statement Schedules, and Reports on 
          Form 8-K.......................................................   64
         Schedule II - Condensed Financial Information of 
          Registrant.....................................................   65
         Schedule IV - Reinsurance.......................................   68
         Schedule V - Valuation and Qualifying Accounts..................   69
Signatures...............................................................   70
Index to Exhibits........................................................   71

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                                    PART I

ITEM 1.  BUSINESS

GENERAL

   United Wisconsin Services, Inc. is a Wisconsin corporation organized in
1983.  Its principal executive offices are located at 401 West Michigan Street,
Milwaukee, Wisconsin 53203 and its telephone number at that address is (414)
226-6900.  As used herein, the terms "the Company" or "UWS" include United
Wisconsin Services, Inc. and its subsidiaries.  This Annual Report on Form 10-K
contains both historical and forward looking information.  The forward looking
statements may be significantly impacted by risks and uncertainties and are
made pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995.  There can be no assurance that the Company can
duplicate its past performance or that expected future results will be
achieved.  Readers are cautioned that a number of factors, which are described
herein, could adversely affect the Company's ability to achieve these results,
including the effects of health care reform, the continuation and renewal of
the Company's joint ventures, and the effects of other general business
conditions, including but not limited to, competition, medical cost trends,
changes in reserve estimates, terms of provider contracts, premium rate
changes, government regulation, capital requirements, administrative costs,
general economic conditions and the retention of key employees.

   The Company is a leading managed care and employee benefits company serving
markets in more than 44 states.  The products and services offered by the
Company comprise a broad range of group medical and related benefit products
which provide employers with cost effective solutions to their employee
benefits needs.  The medical products are delivered through health maintenance
organizations ("HMO") and preferred provider organizations ("PPO") that
encourage or require use of contracting providers.  HMOs and PPOs control
health care costs by various means, including utilization controls such as pre-
admission approval for hospital inpatient services, pre-authorization of
outpatient surgical procedures, and utilization of contracted physicians.  The
Company also offers various specialty products and services including group
life, dental, disability income, workers' compensation, and electronic claim
transmission services.

   Since its acquisition by the Company in 1992, Valley Health Plan, Inc.
("Valley"), an HMO in northwestern Wisconsin, has operated as a joint venture
with Midelfort Clinic-Mayo Regional Health System ("Midelfort"), its main
provider.  The joint venture and related agreements define terms of the
relationship among the Company, Valley and Midelfort including payment for
services and buyback rights among the joint venture partners.  In December
1996, the original five year term of the joint venture agreement was extended
through December 31, 1999.  Unity Health Plans Insurance Corporation ("Unity"),
an HMO serving western Wisconsin, was formed by the combination of HMO of
Wisconsin Health Insurance Corporation and the business of U-Care HMO, Inc.
which were purchased by the Company effective October 1, 1994.  Unity is
operated as a joint venture among the Company, Community Health Systems, LLC
and University Health Care, Inc. ("UHC") which through their affiliates,
Community Physicians' Network, Inc. ("CPN") and the University of Wisconsin-
Madison Medical Center, constitute the provider networks for Unity.  The
original term of the joint venture agreement extends through September 30, 1999
and, along with related agreements, defines the payment terms and buyback
provisions of the joint venture partners.

   From 1988 through November 1996, the Company's small group business was
marketed and administered under a joint venture arrangement with American
Medical Security Group, Inc. ("AMSG").  Under this arrangement, the premiums and
earnings were generally split between the Company and AMSG with each party
reporting fifty percent of premium and earnings.  In addition, the Company's
investment of 12% of the outstanding common stock of AMSG was reported on a cost
basis.

   On December 3, 1996, the Company acquired via merger the 88% of AMSG which
it did not previously own.  Consideration paid in the acquisition was $71.8
million in cash and 3.7 million newly issued shares of UWS common stock.
American Medical Security Holdings, Inc. ("AMS") was established as a holding
company replacing

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AMSG for the coordination of the small group business. Beginning in December 
1996, 100% of the AMS small group results of operations are reflected in the 
Company's financial statements.

   The Company's HMO products are sold primarily by a salaried sales force to
employers and other groups including Medicaid eligible individuals throughout
Wisconsin.  The small group PPO and complementary products are sold by an
agency sales force to employer groups with an average size of less than ten
employees in more than 30 states largely in the Midwest and south.  Specialty
products and services are sold through a variety of distribution channels to
employer groups and providers in Wisconsin and throughout the United States.

HMO PRODUCTS

   PRODUCTS

   Compcare Health Services Insurance Corporation ("Compcare") offers both
federally and non-federally qualified HMO managed health care products.  The
Company's federally qualified products have government mandated benefits and
range from first dollar coverage to various combinations of co-payments that
are paid by the member when services are rendered.  Federally qualified
products traditionally have maximum limits on co-payments and require minimum
benefit levels.  Compcare's federally qualified products have been attractive
to organized labor groups, which usually require in their collective bargaining
agreements that the employer offer a federally qualified HMO product.  In
addition, Compcare is the only federally qualified HMO in Wisconsin to market
non-qualified products.  The Company believes that Compcare's ability to
provide both federally qualified and non-federally qualified HMO managed health
care products allows Compcare to respond to employer needs by providing the
employer with a broad range of coverage options.

   Valley offers the following plans:  (i) the Group Plan, a comprehensive HMO
plan; (ii) the Partner Plan, a traditional HMO plan which incorporates co-
payments; (iii) Point-of-Service ("POS") products, which combined a traditional
HMO plan with an out-of-network benefit with deductible and coinsurance; (iv)
AgriHealth, an individual plan offered to farmers; (v) a second AgriHealth
product ("AgriHealth II"), an individual product with front-end deductible and
coinsurance; (vi) a Medicare Supplement product, an individual product designed
to close the gap between health care costs incurred and government programs
allowed payments; (vii) a small group product, combining managed care with
deductibles and co-payments; and (viii) an HMO Medicaid plan, which is a
comprehensive HMO plan for Medicaid recipients.

   Unity offers a comprehensive group plan which incorporates some co-payments
and deductibles and a modified comprehensive group plan which incorporates co-
payments and deductibles as well as coinsurance on certain benefits such as
hospitalization and specialty care.  Unity also offers an individual plan,
including an in-area conversion plan, and a Medicare Supplement ("Select")
plan.  In addition, Unity markets POS plans with a wide variety of benefit
options.

   The POS plans provide significant incentives for their members to utilize
the plans' managed care benefits and provide reduced benefits and increased
deductibles and co-payments when services are rendered by providers outside of
the HMO networks.  In order to receive the higher level of benefits available
within the network, a member must follow gatekeeper requirements by receiving
care from a primary care physician or be referred to a specialist by the
primary care physician.  These incentives lower the overall premium for the
group, even though the POS premiums tend to be slightly higher than comparable
traditional HMO products.  As a result, POS plans provide a greater level of
health care cost control than an offering of a traditional HMO and an indemnity
plan.  POS plans are sold generally as a complete replacement for an employer's
HMO and indemnity offerings.

   MARKETING

   Marketing HMO products generally is a two-step process.  Presentations are
made first to employers.  Once selected by an employer, the Company then
directly solicits members from the employee base.  During periodic

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"open enrollments", when employees are permitted to change health care 
programs, the Company uses advertising and work site presentations to attract 
new members. Virtually all of the HMO employer group contracts are renewable 
annually, and enrollment is continuously affected by employee turnover within 
employer groups.

   As of December 31, 1996, HMO membership consisted of the following:

                              Commercial
                            HMO         POS        Medicaid      Total
                          -------      ------      --------     -------
         Compcare         106,489      23,492       19,655      149,636
         Valley            20,991      11,012        1,303       33,306
         Unity             62,997      10,366        5,784       79,147
                          -------      ------       ------      -------
                          190,477      44,870       26,742      262,089
                          -------      ------       ------      -------
                          -------      ------       ------      -------

   Significant factors in HMO selection by employers and employees include the
composition of provider networks, quality of services, price, choice and scope
of benefits and market presence.  To the extent permitted by the Office of the
Commissioner of Insurance for the State of Wisconsin ("OCI") and the federal
government, the Company can offer an employer a wide spectrum of benefit
options, including federally qualified and non-federally qualified products.
To address rising health care costs, some employers now consider a variety of
health care options to encourage employees to use the most cost-effective form
of health care services.  These options, which include HMOs, POS and PPO plans,
may either be self-funded or provided by third parties.

   Compcare's operations in the seven counties in southeastern Wisconsin
account for approximately 93.7% of its medical membership.   Valley operates
in a 15 county area in western Wisconsin and Unity operates in a 31 county area
in southwestern and central Wisconsin.  During 1996, the Company entered into
two strategic partnerships to offer HMO products in northern Wisconsin.
Compcare Northwest is a partnership with the Duluth Clinic to bring managed
care operations to the underserved rural market.  Northwoods Health Plans, LLC,
is a joint venture formed with Howard Young Health Care, Inc., a leading
provider of health care services in north central Wisconsin.  The Company
believes that expansion efforts should contribute to increased enrollment by
attracting new employer groups, by increasing penetration in existing employer
groups, and by broadening the Company's access to the Medicaid population.

   Through the Service Agreement, the Company utilizes Blue Cross & Blue Shield
United of Wisconsin's ("BCBSUW") salaried sales force, consisting of 19 account
representatives and customer relations personnel, 30 account executives, one
agency manager, four agency consultants, and four sales directors, to market
HMO products.  The Company directly employs a sales staff of nine account
executives, seven account representatives and customer relations personnel and
one sales director, one agency manager and one agency consultant who market
products for Unity as well as BCBSUW.

   PROVIDERS

   Compcare, Valley and Unity contract with physicians and hospitals to provide
medical services to their members.  Members designate one physician in the
network as their primary care provider and are required to seek non-emergency
care from this physician.

   Compcare has an extensive provider network in southeastern Wisconsin, which
included 3,020 physicians, as of December 31, 1996. Compcare is the only HMO
that contracts with all eight of the largest multi-specialty clinics in
Milwaukee for the provision of health care services to its members. This
network is augmented by individual physicians, hospitals and IPAs affiliated
with Milwaukee's large hospitals. Providers outside of Milwaukee consist of
multi-specialty clinics and hospitals. Ancillary services are provided under
capitated arrangements through sub-networks including chiropractic, mental
health, oral surgery, home care, durable medical equipment and vision.

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   Approximately 86% of Valley's physician services are provided under an
arrangement with Midelfort Clinic, Ltd., a Mayo Regional Practice, which the
Company believes is the leading medical clinic in Eau Claire, Wisconsin.
Arrangements with three smaller area clinics comprise the majority of the other
Valley physician services provided. As of December 31, 1996, Valley's provider
network consisted of 334 physicians. Valley has contracts with six hospitals
which have accounted for the majority of Valley's hospital services.

   Unity contracts with CPN, an Independent Physician Association ("IPA"), and
UHC, an affiliate of the University of Wisconsin Hospital and Clinics, which
together provide 100% of the physician services for Unity's membership
throughout its 31 county service area.  CPN and UHC collectively contract with
approximately 400 primary care providers and 2,100 specialists and ancillary
health care providers.  In addition, Unity  contracts directly with
approximately 50 acute care and specialty care hospitals.

   Compcare, Valley and Unity manage the cost of health care provided to their
members through the method of payment and risk-sharing programs with physician
groups and hospitals and with their utilization management program. The method
of payment consists of a mixture of capitation, fee schedules and discounted
fee-for-service arrangements.  Capitation allows the payment of a fixed amount
per member per month to providers, regardless of services provided, which
stabilizes medical and dental costs. Capitation encourages providers to avoid
unnecessary utilization of hospital, physician and ancillary health care
services. For the year ended December 31, 1996, approximately 34%, 25% and 100%
of Compcare's, Valley's and Unity's medical benefits, respectively, were
provided under capitated arrangements.

   For certain medical providers, compensation for services is calculated on a
discounted fee-for-service basis. Under this arrangement, the Company will
reimburse physician groups for services rendered based upon negotiated fee
schedules or usual and customary charges less an agreed upon discount.
Hospitals may be reimbursed at a set per diem rate for each inpatient day, on a
flat rate per procedure basis, or on a discounted charge basis.  In
fee-for-service arrangements, risks associated with utilization are retained by
Compcare and Valley. However, such arrangements provide Compcare and Valley
with greater pricing flexibility and opportunities to benefit by application of
underwriting on a group specific or individual basis. Furthermore, fee
schedule-based compensation allows Compcare and Valley to better target
improvement in loss ratios through product development and benefit
modification. Such changes are more difficult in a capitated system since
capitation levels must be renegotiated before any effective changes can be made
to benefits or products.

   Many physician groups and hospitals in Compcare's provider network elect to
participate in stop-loss arrangements with the Company. These arrangements
limit the facility's or group's claim liability to a fixed amount per member
per year. Claim costs in excess of stop-loss limits are reimbursed by Compcare.

   COST CONTAINMENT

   Medical management and cost containment services for Compcare are provided
by Meridian Managed Care, Inc. (see Specialty Managed Care Products and
Services - MANAGED CARE CONSULTING).  Services for Valley and Unity are
coordinated by medical directors in conjunction with the medical staffs of
their joint venture partners.

   MANAGEMENT INFORMATION SERVICES

   Each of the Company's HMOs utilizes information systems developed and/or
customized specifically to meet the needs of the HMO.  The information systems
support marketing, sales, underwriting, contract administration, billing,
financial and other administrative functions as well as provider capitation and
claims administration, provider management, quality management and utilization
review.

   The Company continually evaluates, upgrades and enhances the information
systems which support its operations.  Information systems utilized by Compcare
and Valley are outsourced to a third party.  Compcare is in the process of
changing its outsourcing vendor to upgrade its capabilities.

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SMALL GROUP PRODUCTS

   PRODUCTS

   AMS markets to individuals and small employers through a diverse offering of
fully insured and self-insured PPO and traditional indemnity benefit plans
covering approximately 410,200 lives.  The average group size is 3 employees.
AMS specializes in customizing employee benefit packages for individuals and
businesses through IT'S YOUR CHOICE, a benefit option which allows businesses
to offer employees multiple medical plans in a single package.  CUSTOM PLUS is
a voluntary program that allows employees to elect optional benefits such as
life, dental, and short-term disability benefits with no minimum participation
or employer contribution.  PPO CARE EVERYWHERE is a national program offered to
all AMS groups and employees with PPO plans to provide network benefits for
treatment provided by participating networks while traveling away from their
home network service area.  LIFESTYLE CHOICE$ is a voluntary health awareness
program designed to identify health risks and encourage positive lifestyle
choices to reduce those risks.  AMS helps employers assess their wellness
programs, makes recommendations for improvement and supplies any needed
resources for wellness program development.

   AMS includes Nurse Healthline, Inc., a confidential telephonic health
advisory service providing information about health conditions, medications,
cost-effective treatments and the location of a network provider.  It is
available 24 hours a day, 365 days a year and is included with every health
benefit plan.

   AMS offers a full line of ancillary products to individuals and groups in
conjunction with health care products including dental, employee and dependent
term life, accidental death and dismemberment ("AD&D"), and short-term
disability.

   The Premium Savings Plan, a section 125 Cafeteria Plan, is offered at no
cost to fully insured groups of two or more and permits pre-tax contribution
for employee health care premiums thereby reducing payroll taxes for the
employer. The Advantage Plan is another plan also available to groups and their
employees as a mechanism to fund unreimbursed medical, dental, or dependent
care expenses on a pre-tax basis.  This feature also reduces the amount
employers pay in payroll taxes.

   MARKETING

   Small group products are marketed through licensed independent agents in 32
states and the District of Columbia.  AMS has divided its sales territory into
five regions, each of which is the responsibility of a Regional Vice President
("RVP").  The RVPs work with a number of regional sales managers located in 33
offices throughout the United States in coordinating the sales and marketing
efforts.

   As of December 31, 1996, AMS marketed products through approximately 46,200
independent agents.  The leading states with respect to premium during 1996
were Texas, Florida, Illinois, Michigan and Wisconsin, which accounted for
47.4% of AMS premium.  For the year ended December 31, 1996, the top ten
employer groups accounted for less than 1% of the premium on business sold by
AMS.

   Independent agents are paid commissions on new and renewal sales.
Compensation of RVPs and regional sales managers is based upon the level of
commissions earned by the sales force for which they have responsibility.

   Significant factors influencing an employer's selection of the Company's
small group products include price, flexibility of plan design, choice and
scope of benefits, quality of service, reputation and quality of relationships
with agents.

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   PROVIDERS

   AMS utilizes over 80 commercial provider networks in 34 states for its
managed care products.  A master "payer" agreement is in place for each
provider network that allows AMS to access the provider contracts for its PPO
and exclusive provider organization ("EPO") products.  These networks are made
available to both fully insured products as well as AMS's self-insured product
offerings.

   AMS also directly owns or controls commercial PPO networks in Texas,
Florida, Iowa, Nebraska, Arizona and the Dakotas.  These networks not only
service AMS business but are offered to other insurers and third party
administrators as a secondary source of income to AMS and to assure adequate
volumes of business to support the provider contract pricing concessions which
are largely volume related.  AMS believes there is great value in owning
provider networks in select markets as a way to directly interact with the
provider networks as well as to effectively conduct its medical management
initiatives.

   COST CONTAINMENT

   AMS obtains medical management services through both external and internal
programs.  Traditional utilization review for its managed care products is
purchased from commercial PPO networks, including those owned or controlled by
AMS.  Precertification and case management is performed by AMS staff in their
respective home offices through a combination of internally developed and
commercially purchased software packages to prompt, guide and record medical
management decisions.  In addition, AMS has developed a series of programs to
enhance its medical management effort and to offer preventative services.

   First, AMS has created LifestyleChoice$, an annual screening and evaluation
of health care status available to covered employees and their dependents.
This "wellness" screening program, along with individualized recommendations
and a periodic newsletter, guides members to ways for improving their health.

   Second, AMS has developed a disease management program for insured members
with chronic medical conditions such as asthma and diabetes.  Disease
management staff members frequently contact these "at risk" members to promote
education and understanding of their medical condition and how to obtain and
use resources efficiently.

   Third, AMS has developed a demand management telephonic service entitled
Nurse Healthline.  AMS insureds and families can access Nurse Healthline nurses
24 hours a day, seven days a week.  By using a computerized algorithm based
system, the nurses are able to determine the severity of the problem and assist
the insured in making an informed healthcare decision.

   MANAGEMENT INFORMATION SYSTEMS

   AMS's health, dental, life, and short-term disability products use custom
built management information systems for all administrative processing tasks.
These systems include underwriting, billing, enrollment, claims processing,
utilization management, sales reporting, network analysis and service and
status reporting.  These systems support all products and provider
arrangements.  The management information systems handle electronic receipt of
claims, referrals and eligibility with networks and providers.  The systems
support both fully insured and self-insured administrative needs.

   AMS's management information systems are state of the art and modular.
Evaluation and upgrades occur continuously.  An artificial intelligence system
is used for claims processing, eligibility, and enrollment tasks. The systems
are flexible which allow quick new product introduction and legislative
updates.  In addition to electronic receipt of information, AMS systems can
also electronically scan and image documents.  AMS uses extensive personal
computer-based network and software solutions that are integrated with its
mainframe system which allows for its continuous enhancement with technology
upgrades and other software solutions.

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   AMS is nearing completion of development of a data warehouse that will
provide eligibility, sales, billing, claims, provider and financial data.

SPECIALTY MANAGED CARE PRODUCTS AND SERVICES

   The Company expects to focus on the growth of the specialty products and
services it offers. Such products and services include prepaid dental care,
life and disability insurance, workers' compensation, managed care consulting,
electronic claims processing, pharmaceutical services and other medical
benefits.

   DENTAL

   The Company provides prepaid dental services to 169,063 members through
Dentacare, which is the largest dental HMO in Wisconsin. Premium revenues
attributable to Dentacare were $27.1 million for the year ended December 31,
1996. Dentacare contracts with group dental practices on a capitated basis
throughout Wisconsin and northern Illinois. Members receive services through
their selected dental center. In addition, Dentacare offers POS and out-of-area
products.  The Dentacare provider network had 232 dental providers as of
December 31, 1996.

   Dentacare offers ten different products with varying benefit options, most
of which cover 100% of preventive and diagnostic services. Other services are
offered at various levels of coverage. All products cover pre-existing
conditions and the full range of dental services, including orthodontics.

   LIFE AND DISABILITY

   The Company offers group term life and AD&D coverages as well as dependent
life and accelerated death benefits. Short and long-term disability products
have been designed to provide income replacement for an employee who becomes
disabled through a non-work related situation. The Company's Rapid Pay plan is
a unique short-term disability product by which claimants receive benefits on a
timely basis with minimal up-front paperwork.  As of December 31, 1996, the
Company had a total of 185,717 life and disability certificates. Premium
revenue related to life and disability products was $39.5 million for the year
ended December 31, 1996.  Life products are sold through United Wisconsin Life
Insurance Company ("UWLIC"), which is licensed to do business in 38 states and
the District of Columbia.  United Wisconsin Insurance Company ("UWIC"), which
sells disability products, is licensed in 35 states and the District of
Columbia.

   An insurance company's rating is an important factor in establishing its
competitive position. In 1996, UWIC was assigned a rating of "A (Excellent)"
and UWLIC was assigned an "A- (Excellent)" by A.M. Best Company, Inc. ("Best").
The "A" and "A-" " (Excellent)"  ratings are the third and fourth highest
ratings given to insurance companies.

   MANAGED CARE WORKERS' COMPENSATION

   Through United Heartland, Inc. ("United Heartland"), the Company applies
managed care techniques to the workers' compensation market in Wisconsin.
United Heartland is a managing general agent that until January 1, 1995 was
owned equally by the Company and Aon Corporation ("Aon").  On January 1, 1995,
the Company exercised its option to acquire Aon's interest in United Heartland,
thereby making United Heartland a wholly owned subsidiary of the Company. The
workers' compensation coverage sold through United Heartland is underwritten by
UWIC in those states where UWIC is licensed to provide such coverage. A
reinsurance partner underwrites risk for coverage in those states where UWIC is
not licensed to provide workers' compensation coverage. Premium revenue
produced by United Heartland approximated $20.7 million during 1996.  During
1996, the Company retained 50% of the workers' compensation risk and ceded the
other 50% to a reinsurance partner.

   The Company believes the key elements to success in the workers'
compensation insurance business are service to employers and control of
workers' compensation costs through comprehensive loss control and claims
management procedures. As part of its underwriting process, United Heartland
performs a loss control review of each prospective

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insured prior to making a commitment to provide coverage. It also scrutinizes 
the employer's commitment toward developing or improving light duty/return to 
work programs, safety awareness programs, supervisor training in accident 
investigation and enforcement of safety in the workplace. United Heartland 
also reviews the financial resources of the employers to verify an ability to 
follow through on any commitments made that may require a capital expenditure.

   In claims management, United Heartland utilizes medical management resources
to assist in the adjustment of its claims, which include: (i) access to
BCBSUW's usual and customary charges database; (ii) the PPO network established
by the Company for United Heartland clients; and (iii) access to the hospital
bill audit and medical staff of the Company as needed in claims handling. The
Company believes this managed care capability, combined with a commitment to
communicating with employers, employees and medical providers, assists United
Heartland in monitoring the major cost factors of workers' compensation claims.
Cost savings have been demonstrated as United Heartland's customers over the
five year period ended December 31, 1996 have experienced a 16 percent drop in
the cost of their workers' compensation claims.

   MANAGED CARE CONSULTING

   Through Meridian Resource Corporation ("Meridian"), the Company specializes
in providing consulting and technical services to insurance companies,
employers, providers, government agencies, coalitions and other organizations
to make sound decisions regarding health care benefits and more effective
health care delivery.  Consulting services include: health care data analysis,
hospital cost indexing and analysis, feasibility studies and economic analysis.
Technical services include:  hospital bill audit, data analysis and reporting,
claims audit, and subrogation recovery services.  Meridian has also established
a niche for itself in collecting salvage and subrogation recoveries for self-
insured groups and other health insurers.

   In order to promote team work, collaboration and increase the effectiveness
of its managed care programs, the Company has consolidated its medical
management functions into its wholly owned subsidiary Meridian Managed Care,
Inc. ("MMC").  Within MMC are formal programs in Care Services Management,
Quality Improvement, Network Management, Pharmacy Services, as well as a
Medical Director function.  MMC primarily serves the population of Compcare and
BCBSUW but also markets its programs to non-affiliated organizations.

   MMC controls costs by promoting quality and efficiency, on behalf of
enrolled individuals and populations, across the continuum of care.  This broad
based program allows MMC to effectively manage care within diverse products,
networks and geography.  Central to its effectiveness is promoting and
developing partnerships with providers.  Physicians play an active role in MMC
programs.  MMC's full time Medical Directors, along with a panel of practicing
community physicians serving as Consulting Medical Directors are involved in
all aspects of planning, implementation and administration of MMC processes.
This ensures our programs promote best practices while being sensitive to the
current structure of our local care delivery systems.

   Meridian's Utilization Management Program provides comprehensive, custom-
designed strategies which protect our members and control costs by ensuring
cost effective, quality care.  Meridian's traditional Utilization Management
Program offers inpatient prior authorization, admission review, continued stay
review, discharge planning, patient education, appropriateness review, and
outpatient procedure review.  The Company's focused review program uses
outcomes analysis to measure and shape health care delivery by working with
hospitals and affiliated physicians.  Data is analyzed to identify providers
producing favorable treatment outcomes in a cost-effective manner and then
promoting local best practice.

   Case management identifies high risk and/or high cost care.  By focusing on
these cases, case managers can negotiate cost effective alternatives to care,
decrease hospitalization, and reduce health care costs.  Case Managers also
work with hospital discharge planners and family members to provide assistance
in determining the availability of benefits.

                                       10
<PAGE>

   Studies show that 47% of emergency room visits are inappropriate.  MMC's
nurseline triage program is designed to reduce an expensive inefficiency in
today's health care delivery system.  Nurses are available 24 hours a day,
seven days a week, to help make informed health care decisions.  The nurses use
clinically developed algorithms to provide primary care assessment, decision
counseling, self-care information and referrals.  They help callers make
appropriate decisions about primary health care needs, disease prevention,
major medical procedures, and provider selection.

   The Company's disease management program is designed to limit or slow the
progression of the disease process while improving or maintaining the patient's
health.  Specific disease state programs are developed based on the needs of
the population.  These programs include asthma, diabetes, congestive heart
failure and prenatal programs.  MMC has been able to demonstrate significant
cost savings, improved satisfaction, as well as improved outcomes in these
small, high cost, vulnerable populations.

   Meridian's Health Policy Department is responsible for evaluating new
emerging and existing technologies to assist in establishing direction to the
Company for medical guidelines, policies and procedures.  Qualified practicing
community physicians are actively involved with the technical assessment
bringing local expertise of national and community standards of care and best
practices.

   MMC operates a comprehensive, Board of Directors approved Quality
Improvement ("QI") Program.  This QI program seeks to assure quality of care
through a comprehensive system of monitoring mechanisms designed to identify
problems in the delivery of health care services to its members or to identify
opportunities for improvement in these services, both at the plan-wide and
provider level.

   The QI program is designed to meet or exceed National Committee for Quality
Assurance ("NCQA") expectations.  The Company performs in-depth credentialing
of its broad networks and performs population based QI studies and initiatives.
MMC actively involves community physicians in reviewing QI, satisfaction,
Health Plan Employer Data and Information Set ("HEDIS"), outcomes, and other
data to guide its efforts at guideline development, study design, program
structure and other aspects of the medical management programs through formal
QI and credentialing committees.

   Network management, in addition to network development and maintenance,
provides analysis and profiling of the delivery of services by contracted
facilities, physicians and other vendors.  Eighty-four percent of physicians in
Wisconsin practice in a group practice.  Therefore, analysis primarily focuses
on process and outcome measures related to population associated with organized
systems of care.  By adjusting the data for severity using Ambulatory Care
Groups, the Company has discovered trends and variations that have lead to
sophisticated and useful provider feedback.  This data has also allowed the
Company to refine its best practice benchmarks and provide input into contract
evaluation and improvement of care management processes.

   Pharmacy Management Services promotes appropriate and cost effective
pharmaceutical utilization through formulary development, pharmacy network
management, pharmacy and therapeutics committee, and concurrent and
retrospective drug utilization review.  Central to the program is the pharmacy
benefit management company, The Right Rx, that performs rebate management for
Compcare, BCBSUW and non-affiliated clients, representing approximately 1.4
million lives.

   Revenues from managed care consulting services amounted to $8.9 million for
the year ended December 31, 1996.

   ELECTRONIC CLAIM SUBMISSION

   United Wisconsin Proservices, Inc. ("Proservices") provides software and
claim submission services and has created the largest provider/insurer network
for such services in Wisconsin, extending to 4,000 providers including
hospitals, physicians and 400 home health agencies and more than 350 insurers.
Proservices electronically transmits

                                       11
<PAGE>

more than six million medical claims annually for such clients as Medicare, 
Medicaid, private insurers, TPAs and re-pricers.  During 1996, Proservices 
purchased clinic management software as a companion product to its existing 
software.  Along with the software, Proservices secured contract licenses of 
78 home health care providers.

   MANAGED MENTAL HEALTH

   The Company owns a 53 percent interest in CNR Health, Inc. ("CNR") which
provides cost-effective health care management for mental health and substance
abuse services including network development, claims processing, and stand-
alone and integrated Employee Assistance Programs.  The behavioral health carve
out program is available on a self-funded or insured basis.  Insured products
are underwritten by UWLIC.  CNR also provides medical/surgical utilization
management, large case management, and specialty programs for accident and
disability, prenatal care and workers' compensation.  CNR manages over 826,000
lives.  For the year ended December 31, 1996, CNR's revenue was $16.4 million.

COMPETITION

   The managed care industry is highly competitive.  During the past few years,
the managed care industry in Wisconsin and the upper Midwest has experienced
consolidation.  The Company believes the principal competitive features
affecting its ability to retain and increase membership include the price of
benefit plans offered, the composition of provider networks, quality of
service, responsiveness to user demands, financial stability, comprehensiveness
of coverage, diversity of product offerings and market presence and reputation.
Although the Company is a leading provider of managed care services in
Wisconsin, the Company may experience increased competition in the future.
Many of the Company's competitors are larger, have considerably greater
financial resources and distribution capabilities and offer more diversified
types of insurance coverage than the Company.  In addition, because most of the
Company's products are marketed to some extent through independent agencies,
most of which represent more than one company, the Company experiences
competition within each agency.

   Since 1988, a number of large national multiline insurers have exited the
small group health insurance market. The major competition for the Company's
small group health care products sold by AMS comes from national and regional
firms with a specific focus on the small group market. The small group,
agency-controlled market is price sensitive, and the business is put out for
bid more frequently than larger group business. Insurers in the small group
health care product market compete primarily on the basis of price,
responsiveness to user demands, diversity of product offerings, quality of
service, reputation and quality of agency relations.

REINSURANCE

   The Company maintains in force both "quota share" and "excess of loss"
reinsurance treaties.  Quota share reinsurance is a contractual arrangement
whereby the reinsurer assumes an agreed percentage of certain risks insured by
the ceding insurer and shares premium revenue and losses proportionately.  The
Company's quota share reinsurance treaties allocate the total amount of
business subject to the treaties between the Company and the respective parties
to the treaties.  The excess of loss reinsurance treaties relate primarily to
Specialty Managed Care Products and Services.  Except for affiliates of the
Company, all reinsurers with which the Company contracts are rated "A-
(Excellent)" or better by Best.

INVESTMENTS

   The Company attempts to minimize its business risk through conservative
investment policies. Investment guidelines set quality, concentration and
return parameters. Individual fixed income issues must carry an investment
grade rating at the time of purchase, with an ongoing average portfolio rating
of "A-" or better, based on ratings of Standard & Poor's Corporation or another
nationally recognized securities rating organization. The Company invests in
securities authorized by applicable state laws and regulations and follows
investment policies designed to maximize

                                       12
<PAGE>

yield, preserve principal and provide liquidity. The Company's portfolio 
contains no investments in mortgage loans or non-publicly traded securities 
except for investments in affiliates.

   With the exception of short-term investments and securities on deposit with
various state regulators, investment responsibilities have been delegated to
external investment managers. Such investment responsibilities, however, must
be carried out within the investment parameters established by the Company,
which are amended from time to time.

   Securities which may be sold prior to maturity to support the Company's
investment strategies, such as in response to changes in interest rates, the
yield curve concentration or sector concentration, are classified as available
for sale and are stated at market value with unrealized holding gains and
losses reported as a component of shareholders' equity in accordance with
Statement of Financial Accounting Standard No. 115.  Securities for which the
Company has both the positive intent and ability to hold to maturity are
recorded at amortized cost.  Bonds which are held to meet deposit requirements
of the various states are classified as held to maturity.  All other bonds are
classified as available for sale.

   The table below reflects investment results for the periods indicated:

                                               YEARS ENDED DECEMBER 31,
                                        --------------------------------------
                                          1994           1995           1996
                                        --------       --------       --------
                                         (IN THOUSANDS, EXCEPT PERCENTAGES)

Average invested assets (1)             $399,354       $479,885       $523,066
Net investment income (2)                 22,144         27,278         30,918
Average yield                               5.54%          5.68%          5.91%
Net realized gains (losses)               $1,649        $12,915        $12,996
Net unrealized gains (losses) 
 on stocks and bonds                     (17,013)        20,649         10,101

__________________
(1)  Average of aggregate investment amounts at the beginning of each year
     and at the end of each quarter during 1994 and the end of each month
     during 1995 and 1996.
(2)  Amounts are calculated net of investment expenses, but prior to
     adjusting for other interest income and expense.  Includes interest
     expense on surplus note of $196,000 and $1,228,000 in 1995 and 1996,
     respectively.

REGULATION

   Government regulation of employee benefit plans, including health care
coverage, health plans and the Company's specialty managed care products, is a
changing area of law that varies from jurisdiction to jurisdiction and
generally gives responsible administrative agencies broad discretion.  The
Company believes that it is in compliance in all material respects with the
various federal and state regulations applicable to its current operations.  To
maintain such compliance, it may be necessary for the Company or a subsidiary
to make changes from time to time in its services, products, structure or
operations.  Additional governmental regulation or future interpretation of
existing regulations could increase the cost of the Company's compliance or
otherwise affect the Company's operations, products, profitability or business
prospects.

   The Company is unable to predict what additional government regulations, if
any, affecting its business may be enacted in the future or how existing or
future regulations might be interpreted. A number of jurisdictions have enacted
small group insurance and rating reforms which generally limit the ability of
insurers and health plans to use risk selection as a method of controlling
costs for small group business.  These laws may generally limit or eliminate
use of pre-existing conditions exclusions, experience rating and industry class
rating and limit the amount of rate increases from year to year.  Under these
laws, cost control through provider contracting and managing care may become
more important, and the Company believes its experience in these areas will
allow it to compete effectively.

                                       13
<PAGE>

   Increasingly, states are considering various health care reform measures and
are adopting laws or regulations, which may limit the Company's health plans'
and insurance operations' ability to control which providers are part of their
networks and may hinder their ability to effectively manage utilization and
cost.  The Company is unable to predict what reforms, if any, may be enacted or
how these reforms would affect the Company's operations.

   HMOS.  Wisconsin and the other states in which the Company offers HMO
products have enacted statutes regulating the activities of those health plans.
Most states require periodic financial reports from HMOs licensed to operate in
their states and impose minimum capital or reserve requirements.  In addition,
certain of the Company's subsidiaries are required by state regulatory agencies
to maintain restricted cash reserves represented by interest-bearing
instruments which are held by trustees or state regulatory agencies to ensure
that adequate financial services are maintained or to act as a fund for
insolvencies of other HMOs in the state.

   As a federally qualified HMO, Compcare must file periodic reports with, and
is subject to periodic review by, the Department of Health and Human Services,
the Health Care Financing Administration and the Office of Prepaid Health Care.
The Company's other HMOs are only subject to state regulation because they are
not federally qualified HMOs.

   The Company's HMOs which have Medicaid contracts are subject to both federal
and state regulation regarding services to be provided to Medicaid enrollees,
payment for those services and other aspects of the Medicaid program.  Medicaid
has in force and/or has proposed regulations relating to fraud and abuse,
physician incentive plans and provider referrals which may affect the Company's
operations.

   Several of the Company's health plans have contracts with the Federal
Employees Health Benefit Plan ("FEHBP").  These contracts are subject to
extensive regulation, including complex rules relating to the premiums charged.
FEHBP has the authority to retroactively audit the rates charged and frequently
seeks premium refunds and other sanctions against health plans participating in
the program.  The Company's health plans which have contracted with FEHBP are
subject to such audits and may be requested to make such refunds.

   INSURANCE REGULATION.  The Company's insurance subsidiaries are subject to
regulation by the Department of Insurance in each state in which the entity is
licensed.  Regulatory authorities exercise extensive supervisory power over
insurance companies in regard to the licensing of insurance companies; the
amount of reserves which must be maintained; the approval of forms and
insurance policies used; the nature of, and limitation on, an insurance
company's investments'; periodic examination of the operations of insurance
companies; the form and content of annual statements and other reports required
to be filed on the financial companies condition of insurance companies; and
the establishment of capital requirements for insurance companies.  The
Company's insurance company subsidiaries are required to file periodic
statutory financial statements in each jurisdiction in which they are licensed.
Additionally, such companies are periodically examined by the insurance
departments of the jurisdiction in which they are licensed to do business.

   The NAIC adopted the Risk-Based Capital ("RBC") for Life and/or Health
Insurers Model Act ("RBC Model Act"), effective December 31, 1993, to evaluate
the adequacy of statutory capital and surplus in relation to investment and
insurance risks associated with:  (i) asset quality; (ii) mortality and
morbidity; (iii) asset and liability matching; and (v) other business factors.
The RBC Model Act formula is used by the states to monitor trends in statutory
capital and surplus for the purpose of initiating regulatory action.  The NAIC
adopted similar RBC requirements for property and casualty insurance companies
effective December 31,1994 and currently is developing RBC requirements for
health organizations including HMOs.  The Company has calculated the risk-based
capital for its life and property and casualty subsidiaries as of December 31,
1996 using the applicable RBC formula.  These calculations produced risk-based
capital levels which exceed the levels at which the RBC formulas recommends
intervention by regulatory authorities.  The proposed RBC requirements for HMOs
are not expected to have a significant effect on the Company's capital
requirements.

   Under the Wisconsin Statutes, insurance companies must provide the OCI with
advance notice of any dividend that is more than 15% larger than any dividend
for the corresponding period of the previous year.  In addition, the OCI

                                       14
<PAGE>

may disapprove any "extraordinary" dividend; that is, any dividend which, 
together with other dividends paid by an insurance company in the prior 
twelve months, exceeds the lesser of:  (i) 10% of statutory capital and 
surplus as of the preceding December 31; or (ii) with respect to a life 
insurer, net income less realized gains for the calendar year preceding the 
date of the dividend; or (iii) with respect to a non-life insurer, the 
greater of (ii) above or the aggregate net income less realized gains for the 
three calendar years preceding the date of the dividend less distributions 
made within the first two of those three years.

   Based upon the financial results of the Company's insurance subsidiaries for
the year ended December 31, 1996 and after taking into consideration the $15.0
million in extraordinary dividends paid from the insurance subsidiaries to UWS
in 1996, $8.8 million remains available for 1997 dividend payments to the
Company from its insurance subsidiaries without regulatory approval.

   INSURANCE HOLDING COMPANY REGULATIONS.  The Company is a holding company
which conducts all of its business through subsidiaries and is subject to
insurance holding company laws and regulations.  Under Wisconsin law,
acquisition of control of the Company, and thereby indirect control of its
insurance subsidiaries, requires the prior approval of the OCI.  "Control" is
defined as the direct or indirect power to direct or cause the direction of the
management and policies of a person.  Any purchaser of 10% or more of the
outstanding voting stock of a corporation is presumed to have acquired control
of the corporation and its subsidiaries unless the OCI, upon application,
determines otherwise.

   Each of the Company's insurance subsidiaries are subject to regulation under
state insurance holding company regulations.  Such insurance  holding company
laws and regulations generally require registration with the state Department
of Insurance and the filing of certain reports describing capital structure,
ownership, financial condition, certain intercompany transactions and general
business operations.  Various notice and reporting requirements generally apply
to transactions between companies within an insurance holding company system,
depending on the size and nature of the transactions.  Certain state insurance
holding company laws and regulations require prior regulatory approval or, in
certain circumstances, prior notice of, certain material intercompany transfers
of assets as well as certain transactions between the regulated companies,
their parent holding companies and affiliates, and acquisitions.

   TPAs.  Certain subsidiaries of the Company are also licensed as third-party
administrators ("TPAs") in states where such licensing is required for their
activities.  TPA regulations, although differing greatly from state to state,
generally contain certain required administrative procedures, periodic
reporting obligations and minimum financial requirements.

   PPOs.  Certain of the Company's subsidiaries' operations may be subject to
PPO regulation in certain states.  PPO regulations generally contain certain
network, contracting, financial and reporting requirements which vary from
state to state.

   UTILIZATION REVIEW REGULATIONS.  A number of states have enacted law and/or
adopted regulations governing the provision of  utilization review activities.
Generally, these laws and regulations require compliance with specific
standards for the delivery of services, confidentiality, staffing, and policies
and procedures of private review entities, including the credentials required
of personnel.  Some of these laws and regulations may affect certain operations
of the Company's business units.

   ERISA.  The provision of goods and services to or through certain types of
employee health benefit plans is subject to the Employee Retirement Income
Security Act of 1974 ("ERISA").  ERISA is a complex set of laws and regulations
that are subject to periodic interpretation by the United States Department of
Labor.  ERISA places certain controls on how UWS's business units may do
business with employers covered by ERISA, particularly employers that maintain
self-funded plans.  The Department of Labor is engaged in an ongoing ERISA
enforcement program which may result in additional constraints on how ERISA-
governed benefit plans conduct their activities.  There recently have been
legislative attempts to limit ERISA's preemptive effect on state laws.  If such
limitations were to be enacted, they might increase UWS's liability exposure
under state law-based suits relating to employee health benefits offered by

                                       15
<PAGE>

UWS's health plans and specialty businesses and may permit greater state
regulation of other aspects of those businesses' operations.

EMPLOYEES

   As of February 28, 1997, the Company had 3,485 full-time and 176 part-time
employees, of whom 514 were managerial and supervisory personnel. Of these
employees, 129 were represented by a union.  The Company considers its
relations with its employees to be good.

TRADEMARKS

   "Compcare" is a federally registered service mark of the Company. The
Company has filed for and maintains several other trademarks and trade names at
the federal level and in the State of Wisconsin. Although the Company considers
its registered service marks, trademarks and trade names important in the
operation of its business, the business of the Company is not dependent on any
individual service mark, trademark or tradesman.

ITEM 2.  PROPERTIES

   The Company owns a 380,000 square foot office building in Green Bay,
Wisconsin which houses employees who service the small group business.  The
Company also occupies common facilities with BCBSUW and is charged a
proportionate share of the cost of such facilities under the Service Agreement.
The Company's corporate headquarters are principally located in Milwaukee,
Wisconsin in a 235,000 square foot building leased by BCBSUW.  The Company also
utilizes space in a Milwaukee regional office leased by BCBSUW, which has
approximately 299,000 square feet of office and warehouse space. In addition,
the Company's business is sold and serviced in four other Wisconsin regional
offices leased by BCBSUW and a 40,000 square foot facility in Sauk City,
Wisconsin owned by Unity.

ITEM 3.  LEGAL PROCEEDINGS

   In February 1994, Compcare and BCBSUW filed a lawsuit in U.S. District
Court, Western District of Wisconsin against The Marshfield Clinic (the
"Clinic") and Security Health Plan of Wisconsin, Inc., a Wisconsin HMO
sponsored by the Clinic ("Security"), asserting that the defendants committed
violations of antitrust law through monopolization of physician services and
HMO services in northern and north central Wisconsin.  BCBSUW and Compcare
sought: (i) treble damages to compensate for excessive payments to the Clinic
and lost revenues due to the defendants' anti-competitive actions, as well as
(ii) certain injunctive relief intended to remedy and prevent the defendants
from maintaining their anti-competitive behavior. On January 4, 1995 a jury
found in favor of BCBSUW and Compcare and awarded damages to BCBSUW and
Compcare in the amount of approximately $48.5 million (after trebling), of
which approximately $17.0 million was allocable to Compcare.  On March 22, 1995
the U.S. District Court, Western District of Wisconsin affirmed the jury's
verdict but reduced the damage award to approximately $16.8 million (after
trebling) of which  approximately $15.2 million is allocable to Compcare.  The
Court also awarded injunctive relief enjoining the Clinic from various anti-
competitive acts and requiring that the Clinic contract with Compcare for HMO
services on a non-discriminatory basis.  The Clinic and Security filed for
appeal with the Seventh Circuit Court of Appeals.

   In May, 1995, the Seventh Circuit stayed the injunctive order pending the
Court's ruling on the case.  On September 18, 1995 the Seventh Circuit affirmed
the District Court's decision on the per se violation of dividing the market
and ordered another trial to determine the damages resulting from the
violation.  The Seventh Circuit reversed the District Court on the other
counts.

   On October 2, 1995, BCBSUW and Compcare filed a petition for a rehearing
with the  Seventh Circuit.  The U.S. Justice Department and the Federal Trade
Commission filed an amici brief in support of BCBSUW and Compcare.

   The Seventh Circuit denied the rehearing petition but on October 13, 1995,
issued amendments to its original decision.  On October 18, 1995 BCBSUW and
Compcare filed a motion to stay the retrial pending their Petition for a

                                       16
<PAGE>

Writ of Certiorari to the U.S. Supreme Court which the Seventh Circuit 
granted.  In January 1996, BCBSUW and Compcare filed a petition for a Writ of 
Certiorari ("Petition") with the U.S. Supreme Court on the reversed counts.

   The U.S. Supreme Court denied the Petition in March 1996.  The case has been
remanded to the District Court for retrial on the issue of damages for those
violations affirmed by the Seventh Circuit and for the entry of injunctive
relief and awarding of attorneys' fees.  The trial date has been set for April
14, 1997.

   On April 20, 1995, April 27, 1995 and May 10, 1995, suits against the
Company and certain of its officers were filed in United States District Court
for the Eastern District of Wisconsin on behalf of purchasers of the Company's
common stock between February 7, 1995 and April 18, 1995.  The suits allege
that the Company violated federal securities laws by issuing false and
misleading statements regarding the Company, its financial condition and
operations and seek damages yet to be defined.  The suits were subsequently
consolidated into one action.  The Company and its officers have denied the
plaintiffs' allegations and announced that they will vigorously defend the
consolidated action.  Motions to Dismiss filed on behalf of the defendants are
pending.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

   On October 30, 1996, a special meeting of the shareholders of UWS was held
at which the following matters were submitted to and voted on by the
shareholders.  The results of the votes are set forth below:

1.  Shareholders voted to approve the merger of AMSG with and into UWS 
    pursuant to an Agreement and Plan of Merger among AMSG, UWS, BCBSUW, 
    Wallace J. Hilliard and Ronald A. Weyers; 10,031,844 votes were for the 
    proposal, 24,281 votes were against the proposal, and there were 19,699 
    abstentions and 0 broker non-votes.

2.  Shareholders voted to approve amendments to the United Wisconsin 
    Services, Inc. Equity Incentive Plan to (i) increase the number of shares 
    available for granting thereunder, (ii) limit the number of shares which 
    may be granted to individual participants, (iii) change the requirements 
    for membership on the committee which administers the plan, and (iv) 
    permit the gifting of non qualified options; 9,726,754 votes were for the 
    proposal, 306,475 votes were against the proposal, and there were 42,595 
    abstentions and 0 broker non-votes.

   The foregoing matters are described in detail in UWS's definitive Joint
Proxy Statement/Prospectus dated September 17, 1996 for the special meeting of
stockholders held on October 30, 1996.

EXECUTIVE OFFICERS OF THE REGISTRANT

   As of March 10, 1997 the Executive Officers of the Company are as follows:

     Name           Age     Title
Thomas R. Hefty      49     Chairman of the Board, President, Chief Executive 
                             Officer and Director
Stephen E. Bablitch  43     Vice President, General Counsel and Secretary
Devon W. Barrix      54     Vice President
Roger A. Formisano   48     Executive Vice President and Chief Operating 
                             Officer and President of Compcare and Meridian
Mark H. Granoff      50     Vice President and President of UWIC and UWLIC
Gail L. Hanson       41     Vice President and Treasurer
Samuel V. Miller     51     Executive Vice President
C. Edward Mordy      53     Vice President and Chief Financial Officer
Emil E. Pfenninger   45     Vice President and President of United Heartland
Penny J. Siewert     40     Vice President of Regional Services
Mary Traver          46     Vice President

   Officers are elected to serve, subject to the discretion of the Board of
Directors, until their successors are appointed.  There are no family
relationships among any of the directors and/or executive officers of the
Company.

                                       17
<PAGE>

   Thomas R. Hefty has been a director of the Company since 1983, and was
elected President in December 1986 and Chairman of the Board in July 1991.
Since 1987, he has served in various capacities with the Company's subsidiaries
and joint ventures.  Mr. Hefty has been Chairman of the Board and a director of
BCBSUW since 1988, having joined BCBSUW in 1982 and later serving as President.
From 1979 to 1982, Mr. Hefty was Deputy Insurance Commissioner for the State of
Wisconsin.

   Stephen E. Bablitch joined the Company in October 1996 as General Counsel,
Vice President and Secretary.  Mr. Bablitch has been General Counsel, Vice
President and Secretary of BCBSUW since October 1996 as well.  Prior to joining
the Company and BCBSUW, Mr. Bablitch was an attorney with Dewitt, Ross and
Stevens, Madison, Wisconsin from 1991 to 1996.

   Devon W. Barrix was elected a Vice President of the Company on December 14,
1994 following the Company's acquisition of Unity and its parent, HMO-W,
Incorporated.  Mr. Barrix was the Chief Executive Officer of Unity (formerly
HMO of Wisconsin Insurance Corporation) from 1985 until November 1994 and was
the President of Unity until August 1996.  He now serves as Vice President of
Business Development.

   Roger A. Formisano was elected  Executive Vice President and Chief Operating
Officer of the Company in August 1995.  Mr. Formisano had been a Vice President
of the Company since February 1992.  He serves as President of Compcare and
Meridian.  Mr. Formisano was a Professor in the School of Business of the
University of Wisconsin-Madison from 1978 to 1993.  He also serves in various
capacities with the Company's subsidiaries and joint ventures, and is a
director of Integrity Mutual Insurance Company and Wisconsin Sports Authority,
Inc., both privately held companies.

   Mark H. Granoff was elected a Vice President of the Company in August 1991
and was elected President of UWIC and UWLIC in July 1991.  He has served in
various capacities with some of the Company's other subsidiaries since April
1991.  Mr. Granoff has been a Vice President of BCBSUW since 1990.  Prior to
joining BCBSUW, from 1988 to 1990 Mr. Granoff served as Employee Benefits
Marketing Vice President for Business Men's Assurance Company of America, an
insurance company.

   Gail L. Hanson has been Treasurer of the Company since 1987 and was elected
Vice President in August 1996.  She has served in various capacities with the
Company's subsidiaries since 1984.  Ms. Hanson was elected Vice President and
Treasurer of BCBSUW in August 1996 and had been Assistant Vice President and
Treasurer since 1987, having joined BCBSUW in 1984 as the Controller of UWIC.

   Samuel V. Miller was elected Executive Vice President of the Company in
December 1995.  He was elected President and Chief Operating Officer of AMS in
October 1996.  Mr. Miller was Senior Vice President and a member of the
planning group for the Travelers Group from 1994 to 1995.  From 1987 to 1994,
Mr. Miller served as President and Chief Executive Officer of  Amex Life
Assurance Co., a subsidiary of the American Express Company.

   C. Edward Mordy has been a Vice President and the Chief Financial Officer of
the Company since 1987. He has served in various capacities with the Company's
subsidiaries since 1987.  Mr. Mordy has been a Vice President and Corporate
Controller of BCBSUW since 1986.

   Emil E. Pfenninger was elected a Vice President of the Company in February
1995 and President of United Heartland in September 1990.  Mr. Pfenninger was
the Underwriting Manager with CNA Insurance Companies from December 1987 to
September 1990.

   Penny J. Siewert was elected Vice President of Regional Services of the
Company in August 1995.  Ms. Siewert joined BCBSUW in 1977 and has served in
various capacities.  Ms. Siewert was elected Vice President of Operations for
BCBSUW in 1990, Vice President of Special Markets for BCBSUW in 1992, and Vice
President of Regional Services for BCBSUW in 1995.

                                       18
<PAGE>

   Mary Traver is a Vice President of the Company.  Ms. Traver was Vice
President and General Counsel of the Company from 1988 to 1996 and Secretary
from January 1992 to 1996.  She has served in various capacities with some of
the Company's subsidiaries and joint ventures since 1987.  Ms. Traver was
General Counsel of BCBSUW from 1987 to 1996, Secretary of BCBSUW from 1992 to
1996, and a Vice President of BCBSUW since 1988. She assumed the position of
Regional Vice President for the Southwestern region of BCBSUW in 1996.

                                     PART II

ITEM 5.  MARKET FOR REGISTRANT'S COMMON EQUITY.

   The Common Stock is traded on the New York Stock Exchange ("NYSE") under the
symbol "UWZ".  The following table sets forth the per share high and low sale
prices for the Common Stock as reported on the NYSE for the periods indicated
and the cash dividends paid per share for those periods.


                                     High       Low    Cash Dividends Paid
                                    ------    ------   -------------------
   YEAR ENDED DECEMBER 31, 1996:
     First Quarter                  $23.88    $19.63         $0.12
     Second Quarter                  26.00     19.38          0.12
     Third Quarter                   29.25     21.13          0.12
     Fourth Quarter                  29.25     23.50          0.12

                                     High       Low    Cash Dividends Paid
                                    ------    ------   -------------------
   YEAR ENDED DECEMBER 31, 1995:
     First Quarter                  $44.38    $30.75         $0.12
     Second Quarter                  40.88     18.63          0.12
     Third Quarter                   24.50     18.50          0.12
     Fourth Quarter                  26.50     20.50          0.12

The dividend for the fourth quarter of 1996 of $0.12 per share was paid on
March 26,1997 to shareholders of record at the close of business on March 12,
1997.

As of March 1, 1997, there were 316 shareholders of record of Common Stock.
Based on information obtained from the Company's Transfer Agent and from
participants in security position listings and otherwise, the Company has
reason to believe there are more than 5,600 beneficial owners of shares of
Common Stock.

ITEM 6.  SELECTED CONSOLIDATED FINANCIAL DATA.

   The following selected financial data as of and for each of the five years
in the period ended December 31, 1996 have been derived from the Company's
consolidated financial statements, which have been audited by Ernst & Young,
LLP, independent auditors.  The following data should be read in conjunction
with the Company's consolidated financial statements, the related notes
thereto, and "Management's Discussion and Analysis of Financial Condition and
Results of Operations."

<TABLE>
<CAPTION>
                                                   AS OF AND FOR THE YEARS ENDED DECEMBER 31,
                                         --------------------------------------------------------------
                                           1992        1993        1994          1995          1996
                                         ---------   ---------   ---------   -----------   -----------
                                         (IN THOUSANDS, EXCEPT PER SHARE DATA AND OPERATING STATISTICS)
<S>                                      <C>         <C>         <C>         <C>           <C>
STATEMENT OF INCOME DATA:  
  Revenues:  
    Premium revenue                      $ 395,672   $ 554,135   $ 730,980   $   973,279   $ 1,089,134
    Other revenue                            6,526       7,955      15,997        24,191        30,567
    Investment income                       13,430      16,634      22,112        27,932        30,614
    Realized investment gains                3,135       3,992       1,649        12,915        12,996
                                         ---------   ---------   ---------   -----------   -----------
      Total revenues                       418,763     582,716     770,738     1,038,317     1,163,311

  Expenses:  
    Medical and other benefits             311,906     428,316     556,090       815,616       897,582
    Commission expenses                     17,559      33,917      52,850        64,451        72,165
    Administrative expenses                 45,123      63,372      89,637       116,470       142,932
    Premium taxes and other assessments      3,203       5,916       9,066        12,891        14,141
    Interest and profit sharing on 
     joint ventures                          3,941       5,727       7,638        15,170        13,606
    Interest expense on debt                   --        1,560       3,487         3,483         3,761
    Interest expense with affiliate            --          --          --            --            564
    Amortization of goodwill and other 
     intangibles                               152          80         195           678         1,511
    Dividends on preferred stock of 
     subsidiary                              2,449       2,449       2,449           204           --
                                         ---------   ---------   ---------   -----------   -----------
      Total expenses                       384,333     541,337     721,412     1,028,963     1,146,262
                                         ---------   ---------   ---------   -----------   -----------
  Income before income tax expense and  
    cumulative effect of accounting 
    changes                                 34,430      41,379      49,326         9,354        17,049
  Income tax expense                         8,566      14,536      16,563         2,981         6,846
                                         ---------   ---------   ---------   -----------   -----------
  Income before cumulative effect of 
   accounting changes                       25,864      26,843      32,763         6,373        10,203
    Cumulative effect of accounting 
     changes                                   --           98         --            --            --
                                         ---------   ---------   ---------   -----------   -----------
  Net income                             $  25,864   $  26,941   $  32,763   $     6,373   $    10,203
                                         ---------   ---------   ---------   -----------   -----------
                                         ---------   ---------   ---------   -----------   -----------
  Earnings per common share              $    2.34   $    2.43   $    2.81   $      0.50   $      0.79
                                         ---------   ---------   ---------   -----------   -----------
                                         ---------   ---------   ---------   -----------   -----------
  Weighted average common shares 
   outstanding                              11,070      11,070      11,601        12,551        12,892
  Cash dividends per common share        $    0.48   $    0.48   $    0.48   $      0.48   $      0.48

OPERATING STATISTICS:  
    Medical loss ratio(1)                     81.0%       78.5%       77.1%         85.4%         84.4%
    Selling, general and 
     administrative expense ratio(1)          12.5%       15.1%       16.8%         15.9%         16.1%
BALANCE SHEET DATA:  
    Cash and investments                 $  239,920  $  353,983  $  455,886  $   581,637   $   518,269
    Total assets                            274,393     416,203     556,171      721,289       836,120
    Medical and other benefits payable       51,119     114,248     162,933      245,118       240,338
    Debt                                        --       45,000      44,960       44,898        55,788
    Preferred stock of subsidiary            30,000      30,000      30,000          --            --
    Redeemable preferred stock                  --        1,370       2,007          --            --
    Total shareholders' equity               98,108     125,387     171,705      212,411       313,655
</TABLE>

(1) Ratios are based on premium revenues and related expenses for HMO products. 
    See Management's Discussion and Analysis of Financial Condition and Results 
    of Operations.

                                       19

<PAGE>

ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
         RESULTS OF OPERATIONS

OVERVIEW

     United Wisconsin Services, Inc. (the Company) is a leading provider of
managed health care services and employee benefit products.  The Company's three
primary product lines are (i) Health Maintenance Organization (HMO)  products,
including Compcare Health Services Insurance Corporation  (Compcare), Valley
Health Plan, Inc. (Valley), Unity Health Plans Insurance Corporation  (Unity) 
and certain point-of-service (POS) and other related products managed by
Compcare and Valley; (ii) small group managed care  and life products sold
through American Medical Security Holdings, Inc. (AMS), formerly American
Medical Security Group, Inc., and (iii) specialty managed care products and
services, including dental, life, disability and workers' compensation products,
managed care consulting, electronic claim submission, pharmaceutical management
and managed mental health services.  These three product groups represented the
following percentages of the Company's premium and other revenue and the
following amounts of income (loss) before income tax expense for the periods
noted.


                                                YEARS ENDED DECEMBER 31,
                                             ------------------------------
                                                 1996     1995     1994
                                                 ----     ----     -----
                                             (AS A PERCENTAGE OF THE TOTAL)
PREMIUM AND OTHER REVENUE
  HMO products                                   37.6%    40.3%    39.3%
  AMS products                                   52.5     49.7     50.3 
  Specialty managed care products                       
   and services                                  11.1     10.8     10.8 
  Intercompany eliminations                      (1.2)    (0.8)    (0.4)
                                                -----    -----    -----
       Total                                    100.0%   100.0%   100.0%
                                                -----    -----    -----
                                                -----    -----    -----

                                                (IN MILLIONS OF DOLLARS)
INCOME  (LOSS) BEFORE INCOME TAX EXPENSE 
  HMO products                                  $ 7.1    $ 2.4    $ 8.1
  AMS products                                   (2.9)    (7.6)    34.6
  Specialty managed care products 
   and services                                  21.0     19.0     10.4
  Holding company expenses                       (8.2)    (4.4)    (3.8)
                                                -----    -----    -----
       Total                                    $17.0    $ 9.4    $49.3
                                                -----    -----    -----
                                                -----    -----    -----

     Reclassifications have been made to the product line amounts shown above
for 1994 and 1995 to conform with the 1996 presentation.  The life products sold
by AMS are now included in the AMS products category; previously, they were
included with specialty products and services.  This reclassification was made
in conjunction with the AMS merger (AMS Merger), as discussed further below.

     The Company's revenues are derived primarily from premiums, while medical
benefits constitute the majority of expenses.  Profitability is directly
affected by many factors including premium rate adequacy, estimates of medical
benefits, health care utilization, effective administration of benefit payments,
operating efficiency, investment returns and federal and state laws and
regulations.

RESULTS OF OPERATIONS

TOTAL REVENUES

     Total revenues in 1996 increased 12.0% to $1.16 billion from $1.04 billion
in 1995.  Total revenues in 1995 increased 34.7% from $770.7 million in 1994. 
These increases were due primarily to increased premium revenue.

     PREMIUM AND OTHER REVENUE -- HMO premiums in 1996 increased 4.9% to $421.2
million from $401.6 million in 1995.  HMO premiums in 1995 increased 36.9% from
$293.4 million in 1994.  The increase in HMO premiums for 1995 was due primarily
to the acquisition of HMO-W, Incorporated and the business of U-Care HMO,  Inc.
(U-Care), both effective October 1, 1994, which accounted for $76.3 million of
the 1995 increase.   Upon acquisition, the business of U-Care was transferred to
Unity (formerly HMO of Wisconsin Insurance Corporation),

                                  20


<PAGE>

an insurance subsidiary of HMO-W, Incorporated, via a bulk reinsurance 
transaction.  Average HMO medical premium per member in 1996 increased 2.9% 
from 1995.  Average HMO medical premium per member in 1995 increased 4.6% 
from 1994.  The average number of HMO medical members in 1996 increased 1.6% 
to 259,506 from 255,471 in 1995.  The average number of HMO medical members 
in 1995 increased 33.0% from 192,017 in 1994, due primarily to the HMO 
acquisitions in the fourth quarter of 1994.   

     Premiums on AMS products in 1996 increased 18.2% to $585.2 million from
$495.3 million in 1995, which followed a 31.7% increase from $376.0 million in
1994.  The increase in AMS premiums for 1996 was due primarily to the
acquisition of the 88% of AMS that the Company did not already own.  See Note 2
of Notes to the Consolidated Financial Statements.  Prior to the merger of the
Company and AMS effective December 3, 1996, the Company retained 50% of the
premium revenue and 50% of the profit (loss) on small group managed care and
life business sold by AMS.  Following the AMS Merger, the Company retained 100%
of the premium revenue and 100% of the profit (loss) on small group managed care
and life business sold by AMS.  This additional 50% of premium revenue for the
month of December 1996 accounted for $43.7 million or 48.6% of the premium
revenue increase in 1996.  The increase in AMS premiums for 1995 was due
primarily to substantial growth in the average number of insured medical
contracts outstanding.  The average number of small group insured medical
contracts outstanding increased 6.1% in 1996 to 313,613 from 295,457 in 1995. 
The average number of small group insured medical contracts during 1995
increased 31.1% from 225,417 in 1994.  Average insured medical premium per
contract increased 4.9%  during 1996 and 1.4% during 1995, compared with the
respective prior year average premium amounts.  In general, targeted premium
rate increases were offset by a shift to products with lower benefit levels and
contract growth in lower cost geographic areas.  See "Expense Ratios - Medical
Loss Ratio" for a further discussion of pricing actions on small group products.

     Premium and other revenue from specialty managed care products and services
in 1996 increased 14.8% to $124.1 million from $108.1 million in 1995.  Premium
and other revenue in 1995 increased 34.4% from $80.4 million in 1994.  The
increase in 1996 was due to (i) an increase in premium revenues of $6.4 million,
including an increase of $2.2 million for life and disability products and an
increase of $3.6 million for dental products, driven by increases in contracts,
and (ii) an increase in other revenues of $9.6 million due primarily to
increased managed care and consulting services and a gain on the sale of the
vision line of business.  The increase in 1995 was due to (i) an increase in
premium revenues of $15.1 million, including an increase of $2.6 million for 
life and disability products and an increase of $2.2 million for dental
products, driven by increases in contracts, an increase of $5.1 million in
workers' compensation premiums, and an increase of $4.7 million in premiums
assumed under certain federal and state reinsurance programs, and (ii) an
increase in other revenues of $12.6 million due primarily to increased managed
care and consulting services. 

     INVESTMENT INCOME --  Investment income in 1996 increased 9.6% to $30.6
million from $27.9 million in 1995.  Investment income in 1995 increased 26.3%
from $22.1 million in 1994.  These increases were due primarily to an increased
level of invested assets due to growth in premiums and recent capital raising
activities.  In July 1994, the Company issued 1,000,000 new shares of its common
stock (Common Stock) in a public offering and in February 1995 issued another
484,500 new shares of Common Stock to the public.  The net proceeds of $26.1
million from the 1994 stock offering and $16.6 million from the 1995 stock
offering contributed to the increased level of invested assets.  Offsetting
these increases, UWIC expended $30.0 million in January 1995 to redeem its
outstanding preferred stock.

     Average invested assets in 1996 increased 9.0% to $523.1 million from
$479.9 million in 1995.  Average invested assets in 1995 increased 20.2% from
$399.4 million in 1994.  Average annual investment yields, excluding net
realized gains, were 5.9%, 5.7% and 5.5% for 1996, 1995 and 1994, respectively.

     Net realized investment gains in 1996 increased to $13.0 million from $12.9
million in 1995.  Net realized investment gains in 1995 increased to $12.9
million from $1.6 million in 1994.  Investment gains are realized in the normal
investment process in response to market opportunities.  During 1996, securities
were sold as funds were transferred from United Wisconsin Insurance Company
(UWIC) to United Wisconsin Life Insurance Company (UWLIC) associated with the
transfer of claim reserves on AMS' small group managed care business and to
effect capital contributions totaling $70.0 million from the Company to UWLIC to
provide UWLIC with sufficient capital to support the transfer from UWIC to UWLIC
of the small group managed care business sold by AMS.  The transfer

                                       21
<PAGE>

of the small group managed care business and supporting capital from UWIC to 
UWLIC was completed in anticipation of the Company's acquisition of the 
remaining interest in AMS through the AMS Merger.  See "Liquidity and Capital 
Resources".  The source of funds for these capital contributions was a 
dividend from subsidiaries in December 1995, which was substantially 
collected from UWIC.  During 1995, gains were realized as appreciated equity 
securities were sold in the process of rebalancing the portfolio to its 
targeted equity exposure.  Prior to the AMS Merger, the Company held funds on 
behalf of an insurance subsidiary of AMS, an affiliated reinsurer.  
Investment income and realized gains attributable to those funds are included 
in their respective captions on the statements of income and are offset by 
amounts reported as a component of interest and profit sharing on joint 
ventures on the Company's statements of income.

EXPENSE RATIOS

     MEDICAL LOSS RATIO -- The combined medical loss ratio for HMO and AMS
products was 84.4% in 1996 compared with 85.4% in 1995 and 77.1% in 1994.  The
increase in the combined medical loss ratio in 1995 was due to increases in both
the HMO and AMS component loss ratios.  In 1996, both the HMO and AMS component
loss ratios decreased, as discussed below.

     The medical loss ratio for HMO products in 1996 was 89.8%, compared with
91.1% in 1995 and 88.0% in 1994.  The 1995 increase is attributed to the
competitive market conditions in southeastern Wisconsin, where pricing pressures
coupled with increased utilization have had an adverse impact on Compcare's loss
ratio.  The Company has taken steps to lower the medical loss ratio for HMO
products, including, among other actions, renegotiation of  provider contracts,
selectively increasing premium rates, review of underwriting practices, review
of managed care procedures, and selective product design changes.

     The medical loss ratio for AMS products in 1996 was 80.3%, compared with
80.5% in 1995 and 68.3% in 1994.  The increase in the medical loss ratio for AMS
products since 1994 was due primarily to higher than expected incurred claims,
beginning in the fourth quarter of 1994 and accelerating into the first and
second quarters of 1995.  During 1995, management determined that the liability
for unpaid insured medical claims at December 31, 1994 was deficient by
approximately $5.6 million, net of amounts allocated to an insurance subsidiary
of AMS.  This deficiency was charged to operations during the first six months
of 1995, which increased the reported medical loss ratio for 1995 by
approximately 1.2 percentage points.  Products sold by AMS, which are more
sensitive to changes in health care costs than the Company's other products,
have been adversely affected since the first quarter of 1995 by an increase in
the rate of health care inflation.  The rate of change for health care costs for
the small group managed care products on a per contract basis experienced a
significant increase in late 1994 and early 1995.  Since the second quarter of
1995, the rate of change in health care costs for insured medical products sold
by AMS has steadily decreased from approximately 14% to approximately 8%
currently.  This stability in the rate of inflation has allowed the Company to
better estimate health care costs in the pricing of its products.  

     The increase in medical costs in 1995 and 1996 has affected other companies
operating in the small group marketplace.  The small group managed care products
utilize a variety of provider reimbursement arrangements, many of which are
based on, but do not necessarily control, provider prices.  A number of steps
have been and are continuing to be taken in an effort to improve the
profitability of the small group managed care business, including (i)
implementation of increased renewal price quotes, (ii) modification of the
design of certain small group managed care products to adjust to the changed
market conditions, inflation patterns and utilization trends, (iii) a tightening
of underwriting practices by type of risk and state, (iv) review and
modification of provider contracting arrangements, including direct contracting
with providers to better control health care costs, (v) review and modification
of claims processing practices and procedures, and (vi) review of profitability
by market and state.

     During the fourth quarter of 1996, as part of the Company's state-by-state
review of market profitability, a pre-tax charge of $2.0 million was recorded
for the accelerated recognition of losses on two discontinued blocks of AMS
small group managed care business in Texas and Kentucky.  This one-time charge
is not included in the reported medical loss ratio for AMS products for 1996. 
 
     COMMISSION EXPENSE RATIO -- The commission ratio for AMS medical products
decreased to 11.4% in 1996 from 12.1% in 1995 and 12.8% in 1994.  Over time,
renewal business has gradually represented a larger proportion

                                  22
<PAGE>

of the total AMS medical business.  Since renewal commissions are typically 
lower than commissions on new sales, this has contributed to the decrease in 
the AMS medical commission ratio.  The commission ratio on AMS Life products 
reflected a similar trend, decreasing to 19.3% in 1996 from 19.9% in 1995 and 
21.4% in 1994. The commission ratio for HMO products has remained relatively 
steady at 0.5% for 1996, 1995 and 1994.  AMS products are sold exclusively 
through independent agents who are compensated through commissions, while the 
Company's HMO products are primarily sold directly by the Company's sales 
force.  The costs of the Company's sales force are included in administrative 
expenses and are, therefore, not reflected in the commission expense ratio.

     ADMINISTRATIVE EXPENSE RATIO --  The administrative expense ratio for AMS
medical and life products combined has remained relatively steady at 10.2% in
1996, compared with 10.1% in 1995 and 10.0% in 1994.  Prior to the AMS Merger,
the Company paid a negotiated fee to a third party administrator (TPA)
subsidiary of AMS to administer the business underwritten by the Company, which
contributed to the stability of this ratio.  Following the AMS Merger, any
profit or loss of AMS' TPA subsidiary will be recorded on the books of the
Company.  AMS has taken steps recently to reduce administrative expenses related
to the processing of AMS medical and life products, including recent staff
reductions and an ongoing intensive review of operating expenses for every
department within AMS.

     The administrative expense ratio for HMO products was 8.4% in 1996, 7.9% in
1995, and 8.9% in 1994.  The decrease in 1995 was due primarily to a reduction
in expenses related to the Company's profit sharing and bonus programs for
employees due to the lower profits in 1995.

OTHER EXPENSES

     Premium taxes and other assessments for 1996 increased to $14.1 million,
from $12.9 million in 1995 and $9.1 million in 1994.  These increases were due
primarily to premium taxes on the increased volume of business sold by AMS
outside Wisconsin.  Premium taxes and other assessments also include expenses
related to Wisconsin's Health Insurance Risk Sharing Plan (HIRSP), a state
program that provides health insurance to individuals who cannot obtain
commercial health coverage.  HIRSP is subsidized by health insurance carriers
doing business in the State of Wisconsin.  Expenses related to HIRSP fluctuate
based on assessments from the state and totaled $1.7 million, $3.3 million and
$1.5 million in 1996, 1995 and 1994, respectively.

     Interest and profit sharing on joint ventures was $13.6 million in 1996,
compared with $15.2 million in 1995 and  $7.6 million in 1994.  Of these
balances, $2.8 million, $2.6 million and $1.4 million in 1996, 1995 and 1994,
respectively, represent profit sharing expenses related to the Unity and Valley
acquisitions, and $10.7 million, $12.4 million and $6.1 million in 1996, 1995
and 1994, respectively, were due to investment income and realized investment
gains on funds held by the Company on behalf of an insurance subsidiary of AMS. 
The gross funds held balance, which includes amounts for both medical and other
benefits payable and undistributed profits subject to allocation of investment
returns, increased  during the three-year period from $88.7 million at the
beginning of 1994 to $121.7 million at November 30, 1996, just prior to the AMS
Merger.  Following the AMS Merger, the funds held balance is eliminated in
consolidation.  See "Investment Income and Realized Gains" for a discussion of
the increase in realized gains in 1996.

     As discussed further in Note 2 of Notes to Consolidated Financial
Statements, the Company borrowed $70 million from Blue Cross & Blue Shield
United of Wisconsin (BCBSUW) to fund a portion of the AMS Merger.  Interest
expense related to this note totaled $0.6 million in 1996.  In conjunction with
the AMS Merger, the Company also recorded $150.0 million of goodwill and other
intangibles and $22.2 million of related deferred taxes.  Amortization expense
for the month of December 1996 of $0.6 million related to these intangibles,
along with the $0.6 million of debt service costs are included in pre-tax income
for AMS products.

     Amortization of goodwill and other intangibles recorded on the consolidated
statements of income totaled $1.5 million in 1996, including amounts related to
the AMS Merger discussed above plus $0.8 million related to other acquisitions,
compared with $0.7 million and $0.2 million of amortization expense in 1995 and
1994, respectively.

                                  23
<PAGE>

     In 1995, the Company granted an executive officer of the Company an option
to purchase 7,113 shares of common stock of AMS owned by the Company which upon
completion of the AMS Merger, were converted into options to purchase shares of
the  Common Stock.  Upon conversion, the Company recorded compensation expense
of $2.1 million.  This non-recurring charge was included as an expense of the
parent company and was not reported in pre-tax income for AMS products.

NET INCOME

     Consolidated net income in 1996 increased  60.1% to $10.2 million from $6.4
million in 1995.  Consolidated net income in 1995 decreased 80.5% from $32.8
million in 1994.  The lower earnings in 1995 were due primarily to the increase
in health care costs for small group managed care products and to a lesser
extent for HMO products.  Earnings per share increased to $0.79 in 1996,
compared with $0.50 in 1995 and $2.81 in 1994.

     The Company's effective tax rate was 40.2% in 1996, compared with 31.9% in
1995 and 33.6% in 1994.  The increase in the effective tax rate in 1996 was due
primarily to a higher proportion of the Company's income being generated by its
HMO subsidiaries, which record higher effective tax rates than the Company's
other subsidiaries due to state tax implications.

     AMS products recorded a pre-tax loss of $2.9 million in 1996, compared with
a pre-tax loss of $7.6 million in 1995 and pre-tax income of  $34.6 million in
1994.  The improvement in 1996 is due primarily to an increase of $6.1 million
in investment income and realized gains, net of amounts allocated to an
insurance subsidiary of AMS prior to the AMS Merger.  This increase in
investment income is due to the reallocation of capital in 1996 to support this
line of business.  The decrease in pre-tax income in 1995 is due to the increase
in the medical loss ratio.  See "Expense Ratios - Medical Loss Ratio." 
Following the AMS Merger, pre-tax income for AMS products includes 100%  of the
profit or loss on the business sold by AMS, as well as interest expense and
amortization of goodwill and other intangibles recorded in conjunction with the
AMS Merger, as discussed previously.  In addition, pre-tax income for AMS
products includes the financial results for all other AMS subsidiaries acquired
in the AMS Merger.  The financial results of these other subsidiaries were not
material to the 1996 financial statements.

     Pre-tax income for HMO products in 1996 nearly tripled to $7.1 million from
$2.4 million in 1995, due primarily to an improved medical loss ratio.  Pre-tax
income for HMO products in 1995 decreased 70.4% from $8.1 million in 1994, due
primarily to an increase in the medical loss ratio.  See "Expense Ratios -
Medical Loss Ratio."

     Pre-tax income for specialty managed care products and services in 1996
increased 10.3% to $21.0  million from $19.0 million in 1995, due primarily to
an increase of $3.5 million in the net underwriting gain related to life and
disability products, a $1.6 million gain recorded on the sale of the vision line
of business, partially offset by a decrease of $2.1 million in investment income
and realized gains related to all specialty products and services due to the
capital reallocation to support AMS products.  Pre-tax income for specialty
managed care products and services in 1995 increased 83.5% from $10.4 million in
1994, due primarily to an increase of $7.6 million in investment income and
realized gains related to all specialty products and services, and an increase
of $1.1 million in the net underwriting gain related to  workers' compensation
products.
 
LIQUIDITY AND CAPITAL RESOURCES

     The Company's sources of cash flow consist primarily of premium revenue 
and investment income.  The primary uses of cash include medical and other 
benefits, commissions and administrative expense payments.  Positive cash 
flows are invested pending future payments of medical and other benefits and 
other operating expenses.  The Company's investment policies are designed to  
maximize yield, preserve principal  and provide liquidity to meet anticipated 
payment obligations. 

     Historically, the Company has generated positive cash flow from 
operations. For 1996, however, net cash provided by or used in operating 
activities amounted to a use of $9.9 million, compared with $48.7 million 
provided in 1995 and $94.3 million provided in 1994.  The decrease in cash 
flow from operations in 1996 and 1995 was due primarily to a reduction in the 
funds held on behalf of American Medical Security Insurance Company (AMSIC) 
due to the reduced profitability on the business sold by AMS and cash 
payments to AMSIC totaling $17.0 million during

                                  24
<PAGE>

the first eleven months of 1996.  Due to periodic cash flow requirements of 
certain subsidiaries, the Company made borrowings under its bank line of 
credit ranging up to $14.4 million during 1996 to meet short-term cash needs, 
and $1.2 million was outstanding on this line of credit at December 31, 1996.

     Prior to the AMS Merger,  the Company held funds in accordance with the AMS
joint venture agreement.  Investment income and realized investment gains or
losses were credited to AMSIC on the funds held balance at the Company's average
portfolio rate.  The Company held  $121.7 million of funds on behalf of AMSIC at
November 30, 1996, just prior to the AMS Merger.  Following the AMS Merger, the
funds held balance was eliminated in consolidation.  The Company held $143.7
million of funds on behalf of AMSIC at December 31, 1995, of which $83.4 million
was utilized to offset reinsurance recoverable balances from AMSIC on the
Company's  balance sheet in accordance with SFAS No. 113.

     The Company's investment portfolio consists primarily of investment 
grade bonds and has a limited exposure to equity securities.  At December 31, 
1996, $407.4  million or 87.2% of the Company's total  investment portfolio 
was invested in bonds.  At December 31, 1995, $471.8 million or 86.8% of the 
Company's total  investment portfolio was invested in bonds.  At December 31, 
1996 and 1995, the bond portfolio had an average quality rating of Aa3 by 
Moody's Investor Service, and the majority of the bond portfolio was 
classified as available for sale.  In accordance with SFAS No. 115, bonds 
classified as available for sale are recorded on the Company's balance sheet  
at market value. The market value of the total bond portfolio exceeded 
amortized cost by $1.4 million and $10.6 million at December 31, 1996 and 
1995, respectively. Unrealized holding gains and losses on bonds classified 
as available for sale are included as a component of shareholders' equity, 
net of applicable deferred taxes and amounts attributable to funds held on 
behalf of an affiliated reinsurer.   See Notes 1 and 4 to Notes to 
Consolidated Financial Statements for a discussion of the accounting 
treatment of unrealized holding gains and losses on bonds classified as 
available for  sale.  The Company has no investments in mortgage loans, 
non-publicly traded securities (except for principal only strips of U. S. 
Government securities), real estate held for investment or financial 
derivatives.

     In May 1994, the Company acquired a majority interest in CNR for a
combination of cash and common stock.  CNR manages mental health, substance
abuse, and medical benefits for over 800,000 members in the United States as of
December 31, 1996.  CNR is headquartered in West Allis, Wisconsin, and has
regional offices in Houston and Dallas.  

     In November 1994, the Company purchased all of the assets of U-Care and
certain assets from University Health Care, Inc. (UHC), an affiliate of U-Care,
for cash approximating $3.8 million, and purchased all of the outstanding common
stock of HMO-W, Incorporated for cash approximating $7.6 million.  Effective
October 1, 1994, the Company contributed the assets acquired in the U-Care
transaction to Unity, a wholly owned subsidiary of HMO-W, Incorporated.  Both
acquisitions were effective October 1, 1994, and on a combined basis, they added
members of  79,000, 71,000 and 63,000 to the Company's HMO membership as of
December 31, 1996, 1995 and 1994, respectively.

     At December 31, 1995 the Company owned 11.9% of the common stock of AMS,
which was recorded at cost of $1.3 million at December 31, 1995 and is included
in other assets on the consolidated balance sheet.  Effective December 3, 1996,
the Company acquired the remaining 88.1% interest in AMS that it did not already
own.  The acquisition was accomplished through the merger of AMS with and into
the Company pursuant to the terms of an Agreement and Plan of Merger dated July
31, 1996, by and between AMS, BCBSUW, the Company and the two principal AMS
shareholders.  UWS is the surviving corporation in the merger.  The aggregate
consideration for the merger was cash of $71.8 million,  including expenses, and
$98.7 million  representing the market value of 3,694,280 newly issued shares of
Common Stock and options to purchase Common Stock.  Most of the cash came from
$70.0 million borrowed from BCBSUW, which, after the merger, owns approximately
38% of Common Stock.  See Note 6 of Notes to Consolidated Financial Statements
for the terms of the note payable to BCBSUW.

     In July 1994, the Company completed a public offering of 1,000,000 shares
of Common Stock.  In conjunction with this offering, BCBSUW sold 1,566,200
shares of Common Stock and the United Wisconsin Services Foundation, Inc. sold
100,000 shares of Common Stock.  Net proceeds to the Company, after estimated
offering expenses, totaled $26.1 million. In February 1995, the Company
completed a public offering of 484,500 shares of Common Stock, and BCBSUW sold
930,000 shares of Common Stock.  Net proceeds to the Company, after offering

                                  25
<PAGE>

expenses, totaled $16.6 million.  The net proceeds of the July 1994 and February
1995 offerings are being used by the Company for general corporate purposes,
including supporting the growth of its businesses, and for possible entry into
additional geographic areas and related lines of business through strategic
acquisitions.

     In  January 1995, UWIC expended $30.0 million to redeem its outstanding
preferred stock in accordance with the terms of the preferred stock.  The
Company also expended $2.0 million in January 1995 to redeem its Series A
redeemable preferred stock, which was previously used as the employer's matching
contribution under the Company's saving plan for employees of the Company and
BCBSUW.  Effective January 1, 1995, the Company purchased Aon Corporation's 50%
equity ownership in United Heartland for $0.5 million, and United Heartland is
now a wholly owned subsidiary of the Company.

     The Company's anticipated expansion of its business requires capital levels
sufficient to support premium growth.  The Company's compound annual growth rate
in premium revenue for the five years ended December 31, 1996 was 28.8%, due
principally to the growth of AMS products.  While the future rate of growth is
uncertain, growth in premium revenue is expected to continue.

     As a holding company, the Company relies on dividends from its subsidiaries
to meet its cash flow needs.  Dividends paid by the subsidiaries to the Company
totaled $20.7 million, $81.9 million and $2.9 million in 1996, 1995 and 1994,
respectively.  Dividends are limited by state insurance regulations as discussed
in Note 15 to Notes to Consolidated Financial Statements.  Based upon the
financial statements of the Company's insurance subsidiaries as of December 31,
1996, as filed with the insurance regulators, the aggregate amount available for
dividends in 1997 without regulatory approval is $8.8 million.

     In December 1995, UWIC borrowed $65.0 million from BCBSUW under a Surplus
Note Agreement, which was guaranteed by the Company.  The Surplus Note provided
UWIC with regulatory capital needed to replace capital paid to the Company in
the form of a dividend in December 1995.  The dividend and Surplus Note were
part of a capital restructuring plan designed to transfer capital from UWIC to
UWLIC to support UWLIC's retention of the AMS medical business beginning in
1996.  The entire $65.0 million was repaid to BCBSUW in 1996.

     From time to time, the Company makes capital contributions to its
subsidiaries to assist them in maintaining appropriate levels of capital and
surplus for regulatory and rating purposes.  Insurance subsidiaries are required
to maintain certain levels of statutory capital and surplus.  In Wisconsin,
where a large percentage of the Company's premium is written, these levels are
based upon the amount and type of premiums written and are calculated separately
for each subsidiary.  As of December 31, 1996, statutory capital and surplus for
each of these insurance subsidiaries exceeded required levels.

     In compliance with applicable state insurance regulations, certain 
insurance subsidiaries have deposited securities with various states 
aggregating $5.8 million at December 31, 1996.  In addition, HMOs are 
required to maintain a deposit with the State of Wisconsin for future 
assessments for HMO insolvencies. As of December 31, 1996, the combined 
deposit for the Company's consolidated HMOs  was $4.7 million.  States in 
which the insurance subsidiaries are licensed to do business independently 
establish deposit requirements.  Increases in deposit levels, resulting in 
the segregation of certain investments, may adversely affect the Company's 
liquidity.

     The National Association of Insurance Commissioners (NAIC) has adopted
risk-based capital guidelines for both life and health insurers and for property
and casualty insurers.  These guidelines currently apply only to certain of the
Company's subsidiaries.  Those subsidiaries exceed the company action level for
NAIC risk-based capital guidelines.  The NAIC is also developing risk-based
capital guidelines for health organizations, which would apply to other of the
Company's subsidiaries.  In addition, the OCI and other state regulators have
the authority to establish capital and surplus requirements for individual
companies and may propose stricter capital and surplus requirement.

     The Company believes that internally generated funds and periodic
borrowings on its bank line of credit will be sufficient to finance planned
growth for the foreseeable future.  In the event the Company seeks additional
financing to facilitate long-term growth, the Company believes that such
financing could be obtained through equity offerings, debt offerings, financings
from BCBSUW or other bank borrowings, as market conditions may permit or
dictate.

                                  26
<PAGE>

QUARTERLY RESULTS OF OPERATIONS

     The quarterly consolidated results of operations of the Company are
summarized in Note 17 to Notes to Consolidated Financial Statements.

INFLATION

     Health care costs have been rising and are expected to continue to rise at
a rate that exceeds the consumer price index.  The Company's cost control
measures,  risk-sharing incentive arrangements with medical care providers, and
premium rate increases are designed to reduce the adverse effect of medical cost
inflation on its operations.   In addition, the Company utilizes its ability to
apply appropriate underwriting criteria in selecting groups and individuals and
in controlling the utilization of health care services.  However, there can be
no assurance that the Company's efforts will fully offset the impact of
inflation or that premium revenue increases will equal or exceed increasing
health care costs.

HEALTH CARE REFORM

     In recent years, many states, including certain of the principal states in
which the Company does business, have enacted or are considering various health
care reform statutes.  These include small group reform statutes that limit the
ability of insurers to underwrite and rate, and statutes that provide for the
creation of regional purchasing pools.  Implementation of such reform measures
by a substantial number of states, particularly measures mandating purchasing
pools, could significantly increase competition in the health care industry.  In
1996, Congress enacted H.R. 3103, the Kennedy-Kassebaum bill, which provides for
guaranteed issue, group-to-individual portability and pre-existing condition
limitations for certain insurance coverages.  It also requires states to
evaluate and potentially rewrite their laws to conform to new guidelines.  The
impact of such newly enacted legislation on the Company cannot yet be
determined.

RECENT ACCOUNTING PRONOUNCEMENT

     The Financial Accounting Standards Board (FASB) recently issued the
following accounting standard.  A brief description of the standard follows,
along with a discussion of the estimated impact of the adoption of the standard
on the Company's consolidated financial statements.

     ACCOUNTING FOR STOCK-BASED COMPENSATION -- In October 1995, the FASB issued
SFAS No. 123, "Accounting for Stock-based Compensation'" which became effective
for the Company in 1996.  As allowed by SFAS No. 123, the Company has elected to
follow Accounting Principles Board Opinion No. 25, "Accounting for Stock Issued
to Employees" (APB 25) and related Interpretations in accounting for its
employee stock options.  Under APB 25, when the exercise price of the Company's
employee stock options equals the market price of the underlying stock on the
date of grant, no compensation expense is recorded.  The required pro forma
information regarding net income and earnings per share has been included in
Note 16 of the Notes to Consolidated Financial Statements.

YEAR 2000 SOFTWARE COMPATIBILITY

     The Company is continually updating its information systems capabilities,
and has evaluated all significant computer software applications for
compatibility with the year 2000.  With the system changes implemented to date
and other planned changes, the Company anticipates that its computer software
applications will be compatible with the year 2000.  Expenditures specifically
related to software modifications for year 2000 compatibility are not expected
to be material.

FORWARD LOOKING STATEMENTS

     This report contains certain forward looking statements with respect to the
financial condition, results of operations and business of the Company.  Such
forward looking statements are subject to inherent risks and uncertainties that
may cause actual results to differ materially from those contemplated by such
forward looking statements.  Factors that may cause actual results to differ
materially from those contemplated by such forward

                                  27
<PAGE>

looking statements include, among others, the following possibilities: (1) 
the steps being taken to improve the profitability of the small group managed 
care business and to reduce the administrative expense ratio for small group 
managed care products do not have the effect that the Company expects; (2) 
competitive pressure in the health care industry increases significantly; and 
(3) general economic conditions, either nationally or in the states in which 
the Company does business are less favorable than expected.





                                  28
<PAGE>


ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.
                                                                     Form 10-K
                                                                    Page Number
                                                                    -----------
Report of Independent Auditors....................................      30

Consolidated Balance Sheets at December 31, 1996 and 1995.........      31

Consolidated Statements of Income for the years ended
 December 31, 1996, 1995 and 1994.................................      33

Consolidated Statements of Shareholders' Equity for the years 
 ended December 31, 1996, 1995 and 1994...........................      34

Consolidated Statements of Cash Flows for the years ended
 December 31, 1996, 1995 and 1994 ................................      35

Notes to Consolidated Financial Statements........................      36

                                       29
<PAGE>

REPORT OF INDEPENDENT AUDITORS

Board of Directors
United Wisconsin Services, Inc.

   We have audited the accompanying consolidated balance sheets of United
Wisconsin Services, Inc. (the Company) as of December 31, 1996 and 1995, and
the related consolidated statements of income, shareholders' equity and cash
flows for each of the three years in the period ended December 31, 1996.  Our
audits also included the financial statement schedules listed in the index at
item 14(a).  These financial statements and schedules are the responsibility of
the Company's management.  Our responsibility is to express an opinion on these
financial statements and schedules based on our audits.

   We conducted our audits in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the financial statements are free of
material misstatement.  An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements.  An audit
also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial
statement presentation.  We believe that our audits provide a reasonable basis
for our opinion.

   In our opinion, the consolidated financial statements referred to above
present fairly, in all material respects, the consolidated financial position
of the Company as of December 31, 1996 and 1995, and the consolidated results
of its operations and its cash flows for each of the three years in the period
ended December 31, 1996, in conformity with generally accepted accounting
principles.  Also, in our opinion, the related financial statement schedules,
when considered in relation to the basic financial statements taken as a whole,
present fairly in all material respects the information set forth therein.

   As discussed in Note 1 to the consolidated financial statements, in 1994 the
Company changed its method of accounting for certain investments in debt and
equity securities.

Ernst & Young, LLP
Milwaukee, Wisconsin
February 14, 1997

                                       30
<PAGE>


                         UNITED WISCONSIN SERVICES, INC.
                           CONSOLIDATED BALANCE SHEETS


                                                             DECEMBER 31,
                                                         ------------------
              ASSETS                                       1996      1995
                                                         --------  --------
                                                           (In thousands)

Investments:
     Bonds available for sale, at
       market                                            $394,615  $461,915

     Bonds held to maturity, at
       amortized cost                                      12,823     9,850
                                                         --------  --------
            Total bonds                                   407,438   471,765

     Stocks, at market                                     59,685    71,582
                                                         --------  --------
            Total investments                             467,123   543,347

Cash and cash equivalents                                  51,146    38,290

Receivables:
       Due from affiliates                                  2,641    14,789
       Other receivables                                   74,167    73,265
                                                         --------  --------
            Total receivables                              76,808    88,054

Property and equipment - net                               53,103    10,037
Goodwill and other intangibles (net of 
     accumulated amortization of $2,397,000
     and $996,000)                                        155,458     6,851
Other assets                                               32,482    34,710
                                                         --------  --------
            Total assets                                 $836,120  $721,289
                                                         --------  --------
                                                         --------  --------

                                       31
<PAGE>

                                                             DECEMBER 31,
                                                         ------------------
        LIABILITIES AND SHAREHOLDERS' EQUITY               1996      1995  
                                                         --------  --------
                                                           (In thousands)  

Liabilities:
     Medical and other benefits payable                  $240,338  $245,118
     Advance premiums                                      51,514    41,456
     Due to affiliates                                     74,005    71,508
     Funds held on behalf of affiliated reinsurers             --    60,041
     Payables and accrued expenses                         50,879    30,300
     Other liabilities                                     49,941    15,557
     Debt                                                  55,788    44,898
                                                         --------  --------
            Total liabilities                             522,465   508,878

Commitments and contingencies (Notes 10 and 12)

Redeemable preferred stock:
     Series A Adjustable Rate Nonconvertible,
       $1,000 stated value, 25,000 shares
       authorized, none issued or outstanding                  --        --

Shareholders' equity:
     Preferred stock (no par value, 475,000 shares 
       authorized, none issued or outstanding)                 --        --

     Common stock (no par value, $1 stated value,
       50,000,000 shares authorized, 16,293,995 and
       12,599,715 shares issued and outstanding at 
       December 31, 1996 and 1995, respectively)           16,294    12,600

     Paid-in capital                                      184,019    86,902
     Retained earnings                                    107,073   103,361
     Unrealized gains on investments                        6,269     9,548 
                                                         --------  --------
            Total shareholders' equity                    313,655   212,411
                                                         --------  --------
            Total liabilities and
              shareholders' equity                       $836,120  $721,289
                                                         --------  --------
                                                         --------  --------

                    The accompanying notes are an integral part
                     of the Consolidated Financial Statements.

                                       32
<PAGE>

                          UNITED WISCONSIN SERVICES, INC.
                         CONSOLIDATED STATEMENTS OF INCOME

<TABLE>
<CAPTION>
                                                      YEARS ENDED DECEMBER 31,
                                                  ---------------------------------
                                                     1996        1995       1994 
                                                  ----------   ---------  ---------
                                                (In thousands, except per share data)
<S>                                               <C>         <C>         <C>
Revenues:
     Premium revenue                              $1,089,134   $ 973,279  $730,980
     Other revenue                                    30,567      24,191    15,997
     Investment income                                30,614      27,932    22,112
     Realized investment gains                        12,996      12,915     1,649
                                                  ----------   ---------  ---------
         Total revenues                            1,163,311   1,038,317   770,738

Expenses:
     Medical and other benefits                      897,582     815,616   556,090
     Commission expenses                              72,165      64,451    52,850
     Administrative expenses                         142,932     116,470    89,637
     Premium taxes and other assessments              14,141      12,891     9,066
     Interest and profit sharing on joint
       ventures                                       13,606      15,170     7,638
     Interest expense on debt                          3,761       3,483     3,487
     Interest expense with affiliate                     564          --        --
     Amortization of goodwill and other 
       intangibles                                     1,511         678       195
     Dividends on preferred stock of 
       subsidiary                                         --         204     2,449
                                                  ----------   ---------  ---------
         Total expenses                            1,146,262   1,028,963   721,412
                                                  ----------   ---------  ---------

Income before income tax expense                      17,049       9,354    49,326

Income tax expense                                     6,846       2,981    16,563
                                                  ----------   ---------  ---------

Net income                                        $   10,203   $   6,373  $ 32,763
                                                  ----------   ---------  ---------
                                                  ----------   ---------  ---------

Earnings per common share                         $     0.79  $     0.50  $   2.81
                                                  ----------   ---------  ---------
                                                  ----------   ---------  ---------
</TABLE>


                   The accompanying notes are an integral part
                    of the Consolidated Financial Statements.

                                       33
<PAGE>

                           UNITED WISCONSIN SERVICES, INC.
             CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY


<TABLE>
<CAPTION>

                                                COMMON                                      UNREALIZED         TOTAL
                                                SHARES       COMMON    PAID-IN   RETAINED   GAINS (LOSSES)   SHAREHOLDERS'
                                              OUTSTANDING     STOCK    CAPITAL   EARNINGS   ON INVESTMENTS      EQUITY
                                              -----------    -------   -------   ---------  --------------   -----------
                                                                       (IN THOUSANDS, EXCEPT SHARE DATA)
<S>                                           <C>            <C>       <C>       <C>        <C>              <C>
Balance at January 1, 1994                    11,069,981     $11,070   $36,411   $ 75,960        $   1,946      $125,387
Net income                                                                         32,763                         32,763
Capital contributions                                                    7,167                                     7,167
Cash dividends paid:
  Common ($.48 per share)                                                          (5,570)                        (5,570)
  Redeemable preferred                                                               (133)                          (133)
Issuance of common stock:
  Acquisition of subsidiary                       45,234           45    1,357                                     1,402
  Public offering                              1,000,000        1,000   25,108                                    26,108
Adjustment to beginning balance for
  change in accounting method                                                                        2,650         2,650
Change in unrealized gains (losses)
  on investments                                                                                   (18,069)      (18,069)
                                              -----------    -------   --------  --------   --------------   -----------
Balance at December 31, 1994                  12,115,215       12,115   70,043    103,020          (13,473)      171,705

Net income                                                                          6,373                          6,373
Capital contribution                                                       716                                       716
Cash dividends paid on common 
 stock ($.48 per share)                                                           (6,032)                         (6,032)
Issuance of common stock through
  public offering                                484,500          485   16,143                                    16,628
Change in unrealized gains (losses)
 on investments                                                                                    23,021         23,021
                                              -----------    -------   --------  --------   --------------   -----------
Balance at December 31, 1995                  12,599,715      12,600    86,902    103,361           9,548        212,411

Net income                                                                         10,203                         10,203
Cash dividends paid on common stock 
 ($.48 per share)                                                                  (6,491)                        (6,491)
Issuance of common stock and options related 
 to acquisition of subsidiary                  3,694,280       3,694    97,117                                   100,811
Change in unrealized gains (losses)
 on investments                                                                                    (3,279)        (3,279)
                                              -----------    -------   --------  --------   --------------   -----------
Balance at December 31, 1996                  16,293,995     $16,294   $184,019  $107,073       $   6,269      $ 313,655
                                              -----------    -------   --------  --------   --------------   -----------
                                              -----------    -------   --------  --------   --------------   -----------

</TABLE>


                 The accompanying notes are in integral part of the
                       Consolidated Financial Statements.

                                       34
<PAGE>
                         UNITED WISCONSIN SERVICES, INC.
                      CONSOLIDATED STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>
                                                         YEARS ENDED DECEMBER 31,    
                                                      1996        1995       1994
                                                    --------    --------   --------
                                                             (In thousands)
<S>                                                 <C>         <C>        <C>
Operating activities:
     Net income                                     $ 10,203    $  6,373   $ 32,763
     Adjustments to reconcile net income 
       to net cash provided by (used in)   
       operating activities:
         Depreciation and amortization                 4,446       2,379      3,118
         Realized investment gains                   (12,996)    (12,915)    (1,649)
         Deferred income tax expense (benefit)          (158)     (1,063)     2,114
         Changes in other operating accounts,
            net of acquisitions in 1996 and 1994: 
              Medical and other benefits payable      (7,084)     82,185     40,294
              Advance premiums                        (3,730)       (236)    17,089
              Due to/from affiliates                  12,078      13,988    (20,791)
              Other receivables                        1,206     (34,165)    (8,000)
              Funds held on behalf of affiliated  
                reinsurers                           (20,735)     (7,970)    15,973
              Other - net                              6,898          90     13,370
                                                    --------    --------   --------
                Net cash provided by (used in) 
                  operating activities                (9,872)     48,666     94,281

Investing activities:
     Acquisitions of subsidiaries (net of cash 
       and cash equivalents acquired of 
       $14,793,000 and $12,639,000 in 1996 and 
       1994, respectively)                           (56,837)         --      2,184 
     Purchases of available for sale investments    (542,031)   (666,031)  (267,999)
     Proceeds from sale of available for sale
       investments                                   564,926     481,667    188,016
     Proceeds from maturity of available for sale 
       investments                                    66,725      63,235     32,468
     Purchases of held to maturity investments        (3,989)     (4,765)    (2,179)
     Proceeds from maturity of held to maturity 
       investments                                     3,366       3,470      1,800
     Proceeds from sale of property and equipment      2,861          --         --
     Additions to property and equipment              (1,564)     (1,344)    (5,547)
     Change in investment in unconsolidated 
       affiliates                                       (212)        505         --
     Change in other investments                        (399)    (16,493)      (465)
                                                    --------    --------   --------
                Net cash provided by (used in) 
                  investing activities                32,846    (139,756)   (51,722)

Financing activities:
     Capital contributions                                --         716      3,842
     Cash dividends paid                              (6,491)     (6,162)    (5,703)
     Redemption of preferred stock of subsidiary          --     (30,000)        --
     Redemption of redeemable preferred stock             --      (2,007)        --
     Redeemable preferred stock issuance                  --          --        637
     Issuances of common stock                            --      16,628     26,108
     Repayment of debt                                (9,277)        (62)       (40)
     Net borrowings under line of credit agreement       650         550         --
     Proceeds from notes with affiliate               70,000      65,000         --
     Repayment of notes with affiliate               (65,000)         --         --
                                                    --------    --------   --------
                Net cash provided by (used in)
                  financing activities               (10,118)     44,663     24,844
                                                    --------    --------   --------
Cash and cash equivalents:
     Increase (decrease) during year                  12,856     (46,427)    67,403
     Balance at beginning of year                     38,290      84,717     17,314
                                                    --------    --------   --------
     Balance at end of year                         $ 51,146    $ 38,290   $ 84,717
                                                    --------    --------   --------
                                                    --------    --------   --------
</TABLE>
                   The accompanying notes are an integral part
                    of the Consolidated Financial Statements.

                                       35
<PAGE>

                         UNITED WISCONSIN SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                        DECEMBER 31, 1996, 1995 AND 1994

1.  SIGNIFICANT ACCOUNTING POLICIES

    BASIS OF PRESENTATION - The consolidated financial statements include the
    accounts of United Wisconsin Services, Inc. (the Company) and all of its
    majority-owned subsidiaries.  The Company is affiliated with Blue Cross &
    Blue Shield United of Wisconsin (BCBSUW).

    The accompanying consolidated financial statements have been prepared in
    accordance with generally accepted accounting principles (GAAP).  The
    preparation of financial statements in conformity with GAAP requires
    management to make estimates and assumptions that affect the amounts
    reported in the consolidated financial statements and accompanying notes. 
    Actual results could differ from those estimates.  Significant intercompany
    accounts and transactions have been eliminated.

    ORGANIZATION - The Company is a leading provider of managed health care
    products and services.  The Company's three primary product lines are (i)
    Health Maintenance Organization (HMO) products, sold primarily in Wisconsin;
    (ii) American Medical Security (AMS) products, including small group
    preferred provider organization (PPO) products and life products, sold
    throughout the United States; and (iii) specialty managed care products and
    services, including dental, life, disability, workers' compensation, managed
    care consulting, electronic claims processing, pharmaceutical services and
    managed mental health services, sold throughout the United States.

    INVESTMENTS - The Company adopted Statement of Financial Accounting
    Standards (SFAS) No. 115, "Accounting for Certain Investments in Debt and
    Equity Securities," on January 1, 1994 resulting in an increase in
    shareholders' equity of $2,650,000. Bonds are divided into two categories:
    held to maturity and available for sale.  Bonds which the Company has the
    intent and ability to hold to maturity are designated as held to maturity
    and are stated at amortized cost.
  
    The remainder of the Company's bonds are classified as available for sale. 
    Bonds available for sale are stated at market value and changes in market
    value are reported as unrealized gains (losses) on investments in
    shareholders' equity, net of applicable deferred taxes. In 1995, unrealized
    gains(losses) are also net of amounts attributable to funds held on behalf
    of an affiliated reinsurer.  See Note 3.

    Market values for bonds are principally a function of current interest
    rates.  The Company provides for potential losses on bonds upon early
    indication that a decline in the market value of a particular bond may be
    other than temporary.  Premium and discount amortization on mortgage-backed
    securities is adjusted to reflect anticipated prepayment patterns.

                                       36
<PAGE>

                         UNITED WISCONSIN SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


1.  SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

    Stocks are stated at market value and changes in market value are reported
    as unrealized gains (losses) on investments in shareholders' equity, net of
    applicable deferred taxes.  In 1995, unrealized gains (losses) are also net
    of amounts attributable to funds held on behalf of an affiliated reinsurer. 
    Investment income is recognized when earned.  Realized gains and losses are
    calculated using the first-in, first-out method.

    CASH AND CASH EQUIVALENTS - Cash and cash equivalents include operating 
    cash and short-term investments with original maturities of three months 
    or less.  These amounts are recorded at cost, which approximates market.

    RECEIVABLES - Receivables are stated at net realizable value, net of
    allowances of $284,000 and $274,000 at December 31, 1996 and 1995,
    respectively, based upon historical collection trends and management's
    judgment of the ultimate collectibility of the accounts.  These collection
    trends are monitored and any adjustments required are reflected in earnings
    currently.

    GOODWILL AND OTHER INTANGIBLES - Goodwill and other intangibles represent
    the excess of cost over the fair market value of tangible assets acquired in
    business combinations accounted for by the purchase method of accounting. 
    These intangible assets are being amortized on a straight-line basis over a
    period of 40 years or less.
  
    DEFERRED ACQUISITION COSTS - Certain costs of acquiring new insurance
    policies have been deferred.  Deferred acquisition costs are included in
    other assets and are being amortized over the estimated premium-paying
    periods of the related policies.

    REVENUE RECOGNITION - Premium revenues are earned on a pro-rata basis over
    the terms of the policies, which are generally monthly.

    MEDICAL AND OTHER BENEFITS - Medical and other benefits expense consists
    principally of capitation expenses, health and disability claims and life
    insurance benefits.  Capitation represents monthly fees to participating
    physicians and other medical specialists as compensation for providing
    comprehensive health or dental care services. In addition, certain
    subsidiaries have risk-sharing and bonus arrangements with certain
    providers.  Amounts are paid to or collected from these providers based on
    their performance in controlling health care costs.  These amounts are
    estimated using formulae defined in the provider's contract and are accrued
    during the contract period based upon current experience.

    In addition to actual paid claims and capitation, these expenses include the
    change in estimates of reported and unreported claims and accrued capitation
    fees and adjustments, which are unpaid as of the balance sheet date.  These
    unpaid claim estimates are based on statistical analyses and are revised as
    additional information becomes available.  Any adjustments resulting from
    these revisions are reflected in earnings currently.  See Note 5.

                                       37
<PAGE>

                         UNITED WISCONSIN SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.  SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

    DEPRECIATION - Property and equipment used in operations are depreciated
    using the straight-line method over the estimated useful lives of the
    respective assets.  Depreciation expense was $2,421,000, $1,018,000 and
    $695,000 in 1996, 1995 and 1994, respectively.  For federal income tax
    purposes, certain assets are depreciated using accelerated methods.

    INCOME TAXES - Deferred income taxes reflect the net tax effects of
    temporary differences between the carrying amounts of assets and liabilities
    for financial statement purposes and the amounts used for income tax
    purposes.  A valuation allowance is recorded on deferred tax assets that
    more likely than not will not be realized.

    EARNINGS PER COMMON SHARE - Earnings per common share are computed by
    dividing net income by the weighted average number of common shares
    outstanding.  Weighted average common shares outstanding were 12,892,431,
    12,550,601 and 11,601,355 in 1996, 1995 and 1994, respectively.

    RECLASSIFICATIONS - Certain reclassifications have been made to the
    consolidated financial statements for 1994 and 1995 to conform with the 1996
    presentation.

2.  MERGER AND ACQUISITIONS

    The Company completed the following merger and acquisitions during 1994
    through 1996.

    CNR HEALTH, INC. - Effective May 26, 1994, the Company acquired 53% of the
    outstanding common stock of CNR Health, Inc. (CNR) for $1,498,000 in cash
    and 45,234 shares of the Company's common stock with a market value at the
    date of acquisition of $1,402,000, for a total purchase price of 
    $2,900,000. CNR manages mental health, substance abuse and medical 
    benefits. 

    HMO-W, INCORPORATED - Effective October 1, 1994, the Company      acquired
    all of the outstanding common stock of HMO-W, Incorporated for cash
    approximating $7,569,000.

    U-CARE HMO, INC. - Effective October 1, 1994, the Company acquired all of
    the assets of U-Care HMO, Inc. (U-Care) and certain assets from University
    Health Care, Inc., an affiliate of U-Care, for cash approximating
    $3,774,000.

    AMERICAN MEDICAL SECURITY GROUP, INC. - At December 31, 1995, the Company
    owned 15,000 shares of preferred stock and 12% of the common stock of
    American Medical Security Group, Inc., which are recorded at cost of
    $16,330,000 and are included in other assets.  The preferred stock was
    purchased in October 1995 at a cost of $15,000,000.  The Company also had a
    joint venture agreement with American Medical Security Group, Inc. and its
    subsidiaries (AMSG) and was a party to related reinsurance agreements.

                                       38
<PAGE>

                         UNITED WISCONSIN SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

2.  MERGER AND ACQUISITIONS (CONTINUED)

    Effective December 3, 1996, the Company acquired the remaining 88% of AMSG.
    The acquisition was accomplished through the merger of AMSG with and into
    the Company pursuant to the terms of an Agreement and Plan of Merger dated
    July 31, 1996, by and between AMSG, BCBSUW, the Company and the two primary
    shareholders of AMSG.  The Company is the surviving corporation in the
    merger.  

    The aggregate consideration for the merger was cash of $71,800,000,
    including expenses, and $98,719,000 representing the market value of
    3,694,280 newly issued shares of the Company's common stock and options to
    purchase the Company's common stock.  Most of the cash came from $70,000,000
    borrowed from BCBSUW, which, after the merger, owns approximately 38% of the
    Company's common stock.  See Note 6.  The merger agreement provides that
    $8,000,000 of the cash consideration be deposited in escrow to indemnify the
    Company for breaches of certain representations, warranties, covenants and
    other agreements contained in the merger agreement.  A bank has been named
    as escrow agent and is authorized to disburse the funds in accordance with
    an escrow agreement by and among the Company, a designated agent for the
    former shareholders of AMSG, and the escrow agent.  

    In conjunction with the merger, $150,018,000 of goodwill and other
    intangibles and $22,173,000 of related deferred tax liabilities were
    recorded in the consolidated balance sheet and are being amortized over 3
    to 40 years using the straight-line method. Upon merger, the U&C Real
    Estate Partnership (the Partnership), a partnership between the Company
    and AMSG, became wholly owned by the Company and is consolidated.

    Upon merger, the AMSG preferred stock owned by the Company was cancelled and
    the AMSG stock options were converted into options to purchase 305,696
    shares of the Company's common stock at $4.66 per share.  The Company also
    granted options to purchase 1,000,000 shares of the Company's common stock
    at $32.83 per share to two of the previous shareholders of AMSG.

    In 1995, the Company granted an executive officer of the Company an option
    to purchase 7,113 shares of common stock of AMSG owned by the Company at
    $703 per share.  In 1996, upon the merger of AMSG and the Company, these
    stock options were converted into options to purchase 275,833 shares of the
    Company's common stock at $18.13 per share.  Upon conversion, the Company
    recorded compensation expense of $2,137,000.  

    The above merger and acquisitions have been accounted for using the purchase
    method of accounting, and the accompanying consolidated financial statements
    include the results of operations from the respective dates of merger or
    acquisition.  

                                       39
<PAGE>

                         UNITED WISCONSIN SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

2.  MERGER AND ACQUISITIONS (CONTINUED)

    The following unaudited pro forma information presents the consolidated
    results of operations for 1996 and 1995 assuming the 1996 merger had
    occurred on January 1, 1995, after giving effect to certain adjustments
    arising from the recording of the transaction, including amortization of
    goodwill and other intangibles, reduction of investment income due to cash
    payments, interest expense on debt and intercompany eliminations.
 
                                                 Years ended 
                                                 December 31,
                                          -----------------------
                                              1996        1995
                                          -----------  ----------
                                          (In thousands,except per
                                                 share data) 

    Total revenues                        $ 1,701,096  $1,566,116

    Net income (loss)                         (10,195)     (7,284)

    Earnings (loss) per common share            (0.63)      (0.45)

    These pro forma results are not necessarily indicative of those that would
    have occurred had the merger taken place on January 1, 1995, or future
    results of operations for the combined companies.  

    In conjunction with several recent acquisitions, the Company has included
    profit sharing and repurchase provisions in the acquisition agreements. 
    Profit sharing expense related to these acquisitions totaled $2,827,000,
    $2,625,000 and $1,438,000 in 1996, 1995 and 1994, respectively, and is
    recorded as interest and profit sharing on joint ventures.  Total revenues
    subject to repurchase options, pursuant to the various acquisition
    agreements, totaled $191,342,000, $160,003,000 and $65,870,000 for 1996,
    1995 and 1994, respectively.  Total assets and total net assets subject to
    repurchase options were $56,281,000 and $22,475,000, respectively, at
    December 31, 1996 and $44,820,000 and $20,175,000, respectively, at December
    31, 1995.

3.  INVESTMENTS

    Investment income is comprised of the following:

                                          Years ended December 31,

                                         1996      1995      1994
                                        -------   -------   -------
                                               (In thousands)

    Interest on bonds                   $28,986   $23,736   $19,976
    Dividends on stocks                   1,841     2,058       713

    Interest on cash equivalents    
      and other investment income         2,669     2,443     2,119
                                        -------   -------   -------

    Gross investment income              33,496    28,237    22,808
    Investment expenses                  (1,350)     (763)     (664)
    Other interest income (expense)      (1,532)      458       (32)
                                        -------   -------   -------
                                        $30,614   $27,932   $22,112
                                        -------   -------   -------
                                        -------   -------   -------

                                       40
<PAGE>

                         UNITED WISCONSIN SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

3.  INVESTMENTS (CONTINUED)

    The components of realized investment gains are as follows:

                                             Years Ended December 31, 
                                         ------------------------------
                                           1996       1995       1994
                                         -------    -------    -------
                                                 (In thousands)
  
    Stocks:
      Gross realized gains               $16,315    $14,934    $ 3,849
      Gross realized losses               (3,546)    (3,634)    (2,412)

    Bonds available for sale:
      Gross realized gains                 4,561      4,065      1,239
      Gross realized losses               (4,334)    (2,450)    (1,027)
                                         -------    -------    -------
                                         $12,996    $12,915    $ 1,649
                                         -------    -------    -------
                                         -------    -------    -------

    Unrealized gains (losses) on investments, which are reflected as a component
    of shareholders' equity, are as follows:
  
                                                    December 31,
                                         ------------------------------
                                           1996      1995        1994
                                         -------   --------    --------
                                                 (In thousands)

    Stocks:
      Gross unrealized gains             $ 9,638    $12,267    $  2,340
      Gross unrealized losses               (928)    (2,258)     (1,861)
      Deferred income tax expense         (3,236)    (3,557)       (170)
      Net unrealized (gains) losses
        attributable to funds
        held on behalf of an 
        affiliated reinsurer, net of
        deferred income taxes                 --     (1,732)        117
    Bonds available for sale:
      Gross unrealized gains               3,996     10,794         253
      Gross unrealized losses             (2,714)      (442)    (17,616)
      Deferred income tax (expense)
        benefit, net of valuation 
        allowance                           (487)    (3,745)         --
      Net unrealized (gains) losses 
        attributable to funds 
        held on behalf of an
        affiliated reinsurer, net
        of deferred income taxes              --     (1,779)      3,464
                                         -------    -------    --------

                                         $ 6,269    $ 9,548    $(13,473)
                                         -------    -------    --------
                                         -------    -------    --------

                                       41
<PAGE>

                         UNITED WISCONSIN SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

3.  INVESTMENTS (CONTINUED)

    The amortized cost and estimated market values of bonds are as follows:

                                            Gross        Gross     Estimated
                               Amortized  unrealized  unrealized    market
                                  cost      gains        losses     values 
                               ---------  ----------  ----------   ---------
                                            (In thousands)

    At December 31, 1996:
      Available for sale:
        U.S. Treasury
          securities           $ 87,170    $    966   $   (651)    $ 87,485
        State and municipal   
          securities              4,614          43        (14)       4,643
        Foreign government
          securities             16,249         259       (121)      16,387
        Corporate
          securities            189,822       2,120     (1,061)     190,881
        Government agency
          mortgage-backed
          securities             95,478         608       (867)      95,219
                               ---------  ----------  ----------   ---------
                                393,333       3,996     (2,714)     394,615
                        
      Held to maturity:
        U.S. Treasury
          securities             12,623         122        (13)      12,732
        Corporate
          securities                200          -           -          200
                               ---------  ----------  ----------   ---------
                                 12,823         122        (13)      12,932
                               ---------  ----------  ----------   ---------
                               $406,156    $  4,118    $(2,727)    $407,547
                               ---------  ----------  ----------   ---------
                               ---------  ----------  ----------   ---------

    At December 31, 1995:
      Available for sale:
        U.S. Treasury
          securities           $148,686    $  4,048    $     -     $152,734
        State and municipal
          securities             17,668         148         (1)      17,815
        Foreign government
          securities             18,530         435        (20)      18,945
        Corporate
          securities            158,343       4,314       (167)     162,490
        Government agency
          mortgage-backed 
          securities            108,336       1,849       (254)     109,931
                               ---------  ----------  ----------   ---------
                                451,563      10,794       (442)     461,915

      Held to maturity:
        U.S. Treasury
          securities              9,850         295         (7)      10,138
                               ---------  ----------  ----------   ---------
                               $461,413    $ 11,089    $  (449)    $472,053
                               ---------  ----------  ----------   ---------
                               ---------  ----------  ----------   ---------

                                       42
<PAGE>

                         UNITED WISCONSIN SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

3.  INVESTMENTS (CONTINUED)

    The amortized cost and estimated market values of bonds at 
    December 31, 1996, by contractual maturity, are shown below.   Expected
    maturities will differ from contractual maturities 
    because borrowers may have the right to call or prepay obligations.

                                                         Estimated
                                             Amortized     market 
                                                cost       values 
                                             ---------   ---------
                                                (In thousands)

    Bonds available for sale:
      Due in one year or less                $  2,899    $  2,910
      Due after one through five years        127,446     128,237
      Due after five through ten years        121,958     122,227
      Due after ten years                      45,552      46,022
                                             ---------   ---------
                                              297,855     299,396
      Government agency mortgage-backed
        securities                             95,478      95,219     
                                             ---------   ---------
                                             $393,333    $394,615
                                             ---------   ---------
                                             ---------   ---------

    Bonds held to maturity:
      Due in one year or less                $  4,570    $  4,565
      Due after one through five years          5,235       5,347
      Due after five through ten years          3,018       3,020
                                             ---------   ---------
                                             $ 12,823    $ 12,932
                                             ---------   ---------
                                             ---------   ---------

    The cost of stocks at December 31, 1996 and 1995 totaled $50,975,000 and
    $61,573,000, respectively.

    At December 31, 1996, the insurance subsidiaries had bonds and cash
    equivalents on deposit with various state insurance departments with
    carrying values of approximately $12,080,000.

4.  PROPERTY AND EQUIPMENT

    Property and equipment are stated at cost and are summarized as follows:

                                                  December 31,    
                                             ---------------------
                                                1996        1995
                                             ---------   ---------
                                                 (In thousands)

    Land and land improvements               $  4,271    $    683
    Building and building improvements         26,787       5,843
    Computer equipment and software            16,854       5,315
    Furniture and other equipment              18,163       3,962
                                             ---------   ---------
                                               66,075      15,803
    Less accumulated depreciation             (12,972)     (5,766)
                                             ---------   ---------
                                             $ 53,103    $ 10,037  
                                             ---------   ---------
                                             ---------   ---------

                                       43
<PAGE>

                         UNITED WISCONSIN SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

4.  PROPERTY AND EQUIPMENT (CONTINUED)

    The estimated useful lives are as follows:  land improvements - 20-30 years;
    building and building improvements - 10-40 years; computer equipment and
    software - 3-5 years; and furniture and other equipment - 3-10 years.

5.  MEDICAL AND OTHER BENEFITS PAYABLE

    Activity in the liability for medical and other benefits payable is as
    follows:
                                            Years Ended December 31,
                                    --------------------------------------
                                       1996           1995          1994  
                                    ---------      ---------     ---------
                                                 (In thousands)

    Balance as of January 1         $ 245,118      $ 162,933     $ 114,248
      Less: HMO benefits payable      (39,087)       (31,503)      (21,976)
            Reinsurance 
              recoverables           (101,069)       (64,258)      (43,952)
                                    ---------      ---------     ---------
    Net balance at January 1          104,962         67,172        48,320
  
    Purchased reserves                 77,846             --            --
  
    Incurred related to:              
      Current year                    526,776        434,846       286,806
      Prior years                     (13,970)         6,255        (5,199)
                                    ---------      ---------     ---------
    Total incurred                    512,806        441,101       281,607

    Paid related to:
      Current year                   (436,494)      (336,567)     (224,470)
      Prior years                     (81,347)       (66,744)      (38,285)
                                    ---------      ---------     ---------
    Total paid                       (517,841)      (403,311)     (262,755)
                                    ---------      ---------     ---------
    Net balance at December 31        177,773        104,962        67,172
      Plus: HMO benefits payable       44,276         39,087        31,503
            Reinsurance
              recoverables             18,289        101,069        64,258
                                    ---------      ---------     ---------
    Balance at December 31           $240,338       $245,118      $162,933
                                    ---------      ---------     ---------
                                    ---------      ---------     ---------

    The liability for medical and other benefits payable at December 31, 1995
    developed favorably in 1996 due primarily to lower than anticipated medical
    costs and utilization.  The liability for medical and other benefits payable
    at December 31, 1994 developed unfavorably in 1995 due to higher than
    expected medical inflation beginning in late 1994.  The unfavorable
    development was reflected in earnings when it became known.  The liability
    for medical and other benefits payable at December 31, 1993 developed
    favorably in 1994 due primarily to lower than anticipated medical costs and
    utilization.

                                       44
<PAGE>

                         UNITED WISCONSIN SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

6.  DUE TO AFFILIATES

    SURPLUS NOTE - On December 15, 1995, a subsidiary of the Company borrowed
    $65,000,000 from BCBSUW under a Surplus Note Agreement (Surplus Note), which
    was guaranteed by the Company.  The Surplus Note provided the subsidiary
    with regulatory capital needed to replace capital paid to the Company in the
    form of a dividend in December, 1995.  The entire $65,000,000 was repaid to
    BCBSUW in 1996.  Interest expense on the Surplus Note totaled $1,228,000 and
    $196,000 in 1996 and 1995, respectively, and is reflected as an offset to
    investment income on the consolidated statements of income.

    NOTE PAYABLE - On October 30, 1996, the Company borrowed $70,000,000 from
    BCBSUW to fund the cash consideration for the AMSG merger.  The Company
    pledged the common stock of certain subsidiaries as collateral for the 
    loan. Interest is payable quarterly at a rate equal to the London 
    Interbank Offered Rate plus 1.25%, adjusted quarterly.  The principal 
    balance is due on October 30, 1999.  Interest expense on this note 
    totaled $564,000 in 1996.

7.  LINES OF CREDIT

    The Company and several subsidiaries have a bank line of credit, guaranteed
    by BCBSUW, which permits aggregate borrowings to $20,000,000.  Intercompany
    guarantees exist which obligate the companies to reimburse BCBSUW should the
    bank enforce the guarantee for their borrowing.  Periodic borrowings have
    been made on this line of credit.  The outstanding line of credit balance
    was $1,200,000 and $550,000 at December 31, 1996 and 1995, respectively, and
    is included in other liabilities.

    Beginning in 1996, a subsidiary of the Company has a bank line of credit
    which permits borrowings to $2,000,000.  No borrowings have been made on
    this line of credit in 1996.

8.  DEBT 

    SUBORDINATED NOTES - In July 1993, the Company issued $45,000,000 of
    Subordinated Notes (Notes) bearing interest at a rate of 7.75% per year
    until maturity or earlier redemption.  The Notes will mature on July 1, 2000
    and are currently redeemable at the option of the Company at 100% of the
    principal amount, plus accrued interest.  The Notes are subordinated in
    right of payment to all existing and future Senior Indebtedness of the
    Company and are junior to the claims of any secured obligations on specific
    assets of the Company's subsidiaries.  Certain covenants exist which, among
    other matters, restrict the ability of the Company to incur additional
    indebtedness, limit future cash dividends and transfers of assets and
    require the maintenance of a minimum consolidated tangible net worth.  At
    December 31, 1996, the Company was in compliance with these covenants.

                                       45
<PAGE>

                         UNITED WISCONSIN SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

8.  DEBT (CONTINUED)

    For the next five years, required principal amounts to be paid for the
    maturity of the Notes are $44,888,000 in the year 2000.  The Notes decreased
    by $10,000 and $62,000 in 1996 and 1995, respectively, due to the right of
    repayment upon the death of holders.  Interest expense on the Notes totaled
    $3,479,000, $3,483,000 and $3,487,000 in 1996, 1995 and 1994, respectively. 
    At December 31, 1996 and 1995, the fair value of the Notes approximated
    $44,888,000 and $44,898,000, respectively.

    MORTGAGE PAYABLE - The Company had two mortgages on an office building.
    Prior to the merger of AMSG and the Company in December 1996, these
    mortgages were a liability of the Partnership.  In December 1996, the
    Company repaid the outstanding balance of $9,083,000 on one of the
    mortgages.  

    The remaining mortgage of $10,900,000 requires monthly principal payments
    of $100,000 plus interest through December 1, 2003.  On January 1, 2004,
    the outstanding principal balance and any unpaid interest are due.  The
    mortgage bears interest at a fixed rate of 9.05%.  Interest expense on
    these mortgages totaled $282,000 in 1996.

9.  RELATED PARTY TRANSACTIONS

    The Company provides marketing, underwriting, actuarial and certain
    administrative services for BCBSUW. In addition, BCBSUW provides health
    insurance to the employees of the Company and provides office space to the
    Company.  These activities are reimbursed at amounts approximating cost,
    which resulted in receipts to the Company of $13,315,000, $10,028,000 and
    $10,964,000 in 1996, 1995 and 1994, respectively, and payments to BCBSUW
    of $7,474,000, $4,368,000 and $4,102,000 in 1996, 1995 and 1994,
    respectively. These amounts are included in administrative expenses.

    Certain subsidiaries of the Company provide health, life and other insurance
    benefits to the employees of BCBSUW.  Premium revenue received from BCBSUW
    totaled $4,370,000, $4,568,000 and $3,812,000 in 1996, 1995 and 1994,
    respectively.

    Certain officers and directors of the Company are also officers and
    directors of BCBSUW.

    The Company has loans and advances receivable from employees, agents and
    joint venture partners of $2,639,000 at December 31, 1996.

                                       46
<PAGE>

                         UNITED WISCONSIN SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

9.  RELATED PARTY TRANSACTIONS (CONTINUED) 
  
    The Company leases office space from the two former primary shareholders of
    AMSG.  This agreement requires annual lease payments of $767,000 in 1997
    through 1999, and $576,000 in 2000.  Lease expense of $64,000 was recorded
    in  1996.  

    Prior to December 3, 1996, the Company had a joint venture agreement with
    AMSG, whereby the Company underwrote all of the small group health care
    products and life, dental, drug and disability business sold by AMSG. 
    Amounts related to this agreement, prior to ceded reinsurance (see Note 10),
    are as follows:

                                     Eleven months
                                         ended         Years ended
                                      November 30,     December 31, 
                                     -------------  ------------------
                                         1996         1995      1994
                                     -------------  --------  --------
                                               (In thousands)

    Premium revenue                     $997,818    $990,077  $751,860
    Medical and other benefits           800,224     777,440   500,394
    Commission expenses                  117,394     122,970    98,962
    Administrative expenses               97,756      95,855    72,833
    Premium taxes and other 
      assessments                         20,392      18,977    14,101

10. REINSURANCE

    The Company limits the maximum net loss that can arise from certain lines of
    business by reinsuring (ceding) a portion of these risks with other
    insurance organizations (reinsurers), principally on a quota share basis. 
    The ceding company is contingently liable on reinsurance ceded in the event
    that the reinsurers do not meet their contractual obligations.

    REINSURANCE WITH RELATED PARTIES - AMSG JOINT VENTURE - Prior to the merger
    of the Company and AMSG on December 3, 1996, the Company ceded to AMSG, on a
    quota share basis, approximately 50% of the premium revenue on small group
    health care and life business sold by AMSG.  As a result, the Company
    retained 50% of the premium revenue and 50% of the profit (loss) on the
    products sold by AMSG.  The Company holds funds on behalf of American
    Medical Security Holdings, Inc. (AMSH) equivalent to the medical and other
    benefits payable and the undistributed net profit.  The Company credits
    investment income on the funds retained for AMSH at the Company's average
    portfolio rate.

                                       47
<PAGE>

                         UNITED WISCONSIN SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

10. REINSURANCE (CONTINUED)
  
    The Company reports assets and liabilities related to reinsured contracts on
    a gross basis.
    
    A summary of amounts deducted from (added to) financial statement captions
    on the statements of income for reinsurance ceded to AMSG is as follows:

                                     Eleven months
                                         ended         Years ended
                                      November 30,     December 31,
                                     -------------  --------  --------
                                          1996        1995      1994
                                     -------------  --------  --------
                                                  (In thousands)
  
    Premium revenue                     $497,941    $494,107  $374,875
    Medical and other benefits           397,877     388,310   250,034
    Commission expenses                   58,698      61,485    49,481
    Administrative expenses               47,555      47,310    35,875
    Premium taxes and other   
      assessments                         10,191       9,485     7,048
    Interest and profit sharing 
      on joint ventures                   (8,669)    (12,436)   (6,123)
 
    OTHER REINSURANCE - The Company also cedes insurance to other related and
    unrelated insurance carriers on an excess of loss or quota share basis. 
    In addition, the Company assumes insurance risk from certain federal and
    state insurance programs.  The impact of this reinsurance activity is not
    significant to the consolidated financial statements.

11. INCOME TAXES

    Since July 1, 1994, the Company and most of its subsidiaries file a
    consolidated federal income tax return.  Certain subsidiaries of the 
    Company file separate federal income tax returns.  The Company and its 
    subsidiaries file separate state franchise, income and premium tax returns 
    as applicable. Prior to July 1, 1994, the Company was included in the 
    consolidated federal income tax return of BCBSUW.

    The Internal Revenue Service (IRS) has completed its examinations of the tax
    returns of BCBSUW, the Company and its subsidiaries through 1992.  Reserves
    for federal income tax and interest have been established in an amount which
    the Company believes is adequate to provide for any future settlements.

                                       48
<PAGE>

                         UNITED WISCONSIN SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

11. INCOME TAXES (CONTINUED)

    The Company had a net federal income tax receivable of $4,858,000 and a net
    federal income tax payable of $320,000 at December 31, 1996 and 1995,
    respectively. These amounts include $1,887,000 due to BCBSUW for taxes
    incurred while the Company was included in BCBSUW's consolidated federal
    income tax return.  This amount will be settled in full upon final IRS
    examination of the consolidated federal income tax returns.  The Company and
    its subsidiaries have state net business loss carryforwards totaling
    $22,112,000 at December 31, 1996, which expire in the years 2006 through
    2011.  Federal and state income tax payments, net of refunds, totaled
    $8,935,000, $2,472,000 and $23,573,000 in 1996, 1995 and 1994, respectively.

    The components of income tax expense (benefit) are as follows:
  
                                            Years Ended December 31,
                                          ---------------------------
                                            1996       1995     1994  
                                          -------   -------   -------
                                                  (In thousands)
    Current:
      Federal                             $ 5,072   $ 3,684   $13,123
      State                                 1,932       360     1,326
                                          -------   -------   -------
                                            7,004     4,044    14,449
    Deferred:
      Federal                                 740    (1,144)    2,207
      State                                  (898)       81       (93)
                                          -------   -------   -------
                                             (158)   (1,063)    2,114
                                          -------   -------   -------
                                          $ 6,846   $ 2,981   $16,563
                                          -------   -------   -------
                                          -------   -------   -------

                                       49
<PAGE>

                         UNITED WISCONSIN SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

11. INCOME TAXES (CONTINUED)

    The differences between taxes computed at the federal statutory rate and
    recorded income taxes are as follows:

                                            Years Ended December 31,
                                          ---------------------------
                                            1996      1995     1994
                                          -------   -------   -------
                                                  (In thousands)

    Tax at federal statutory rate         $ 5,967   $ 3,274   $17,264
    Tax exempt interest and dividends
      received deduction                     (522)   (1,013)     (957)
    Small life deduction                       (9)       --    (1,050)
    State income and franchise taxes,
      net of federal benefit                  883       255       788
    Reserve for federal tax and 
      interest related to prior years          80        --      (520)
    Other, net                                447       465     1,038
                                          -------   -------   -------
                                          $ 6,846   $ 2,981   $16,563
                                          -------   -------   -------
                                          -------   -------   -------

    The components of deferred income tax expense (benefit) are as follows:

                                            Years Ended December 31,
                                          ---------------------------
                                            1996      1995     1994
                                          -------   -------   -------
                                                  (In thousands)     
  
    Alternative minimum tax credit        $    --   $    --   $ 2,178
    Depreciation and amortization          (2,844)      107        46
    Net operating loss carryforwards        2,248    (2,419)       44
    Other, net                                438     1,249      (154)
                                          -------   -------   -------
                                          $  (158)  $(1,063)  $ 2,114
                                          -------   -------   -------
                                          -------   -------   -------

                                       50
<PAGE>

                         UNITED WISCONSIN SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

11. INCOME TAXES (CONTINUED)

    Significant components of the Company's federal and state deferred tax
    liabilities and assets are as follows:

                                   December 31, 1996   December 31, 1995
                                   -----------------   -----------------
                                   Federal    State    Federal    State
                                   -------   -------   -------   -------
                                               (In thousands)
    Deferred tax liabilities:
      Claims based  
        receivables                $  (574)  $  (130)  $(1,055)  $  (238)
      Intangibles                  (19,137)   (4,319)       --        --
      Pension accrual               (1,835)     (347)   (1,303)     (248)
      Unrealized gains
        on investments              (4,637)     (454)   (7,998)     (376)
      Other - net                   (6,683)     (534)   (4,451)     (653)
                                   -------   -------   -------   -------
                                   (32,866)   (5,784)  (14,807)   (1,515)
    Deferred tax assets:
      Unrealized losses
        on investments               1,321        47     1,048        24
      Unrealized gains on
        investments
        attributable to
        affiliated reinsurer            --        --     1,890        --
      Post-retirement benefits
        other than pensions          1,294       278     1,223       264
      Advance premium 
        discounting                  2,653       228     1,336       173
      Basis in minority-owned
        subsidiaries                 2,131       485        --        --
      Deferred compensation          2,888       581        --        -- 
      Medical and other benefits                   
        payable discounting          2,511        74     2,009        94
      Other - net                   11,477     3,461     5,291     1,436
                                   -------   -------   -------   -------
                                    24,275     5,154    12,797     1,991
      Valuation allowance               --      (636)       --      (294)
                                   -------   -------   -------   -------
                                    24,275     4,518    12,797     1,697
                                   -------   -------   -------   -------
    Net deferred tax assets
      (liabilities)                $(8,591)  $(1,266)  $(2,010)  $   182
                                   -------   -------   -------   -------
                                   -------   -------   -------   -------

    The federal deferred benefit arising from the deductibility of state
    deferred tax is included as a component of other federal deferred taxes. 
    The net deferred tax liabilities are included in other liabilities.  

                                       51
<PAGE>

                         UNITED WISCONSIN SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

12. COMMITMENTS AND CONTINGENCIES

    LONG-TERM CONTRACT - BCBSUW has an agreement with a service bureau extending
    through December 31, 1999, with an option to terminate upon one year's prior
    written notice, deliverable at any time.  The service bureau provides BCBSUW
    and a subsidiary of the Company with the majority of the electronic data
    processing services used to operate their businesses.  Processing charges
    are based on the volume of transactions processed.  The Company recorded
    expenses related to this agreement of $3,456,000, $3,425,000 and $3,177,000
    in 1996, 1995 and 1994, respectively.

    During 1996, BCBSUW entered into an agreement with another service bureau to
    obtain electronic data processing services.  The processing of services
    under the agreement is expected to commence on July 1, 1998.  The agreement
    has a term of five years, with options to extend for two additional one-year
    renewal periods.

    LITIGATION - The Company is involved in various legal actions occurring in
    the normal course of its business.  

    In April and May 1995, suits were filed against the Company, BCBSUW and
    certain of the Company's officers, alleging that these parties violated
    federal securities laws by issuing false and misleading statements regarding
    the Company, its financial condition and operations.  The suits seek class
    action status and were filed on behalf of purchasers of the Company's common
    stock between February 7, 1995 and April 18, 1995.  These actions were
    consolidated on August 14, 1995.  Motions to dismiss filed on behalf of the
    defendants are pending.

    In the opinion of management, adequate provision has been made for losses
    which may result from these actions and, accordingly, the outcome of these
    proceedings is not expected to have a material adverse effect on the
    consolidated financial statements.

                                       52
<PAGE>

                         UNITED WISCONSIN SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

13. PREFERRED STOCK OF SUBSIDIARY

    On January 26, 1990, a subsidiary of the Company issued $30,000,000 of
    preferred stock in a private placement transaction with an institutional
    investor.  The preferred stock was redeemed on January 25, 1995 for
    $30,000,000.

14. REDEEMABLE PREFERRED STOCK

    In 1992, the Board of Directors designated 25,000 shares of the Company's
    authorized but unissued preferred stock as Series A Adjustable Rate
    Nonconvertible Preferred Stock to be used as the employers' matching
    contribution under the 401(k) plan covering salaried and nonunion hourly
    employees of the Company and BCBSUW.  At the date of issue and at December
    31, 1994, the fair market value per share of the Series A Preferred Stock
    was approximately equal to the stated value.  The shares were redeemable at
    the option of the Company.

    On January 3, 1995, the Company redeemed all of the outstanding shares of
    Series A Preferred Stock and discontinued its use as the employer's matching
    contribution to the 401(k) plan.

15. SHAREHOLDERS' EQUITY
      
    STATUTORY FINANCIAL INFORMATION - Insurance companies are subject to
    regulation by the Office of the Commissioner of Insurance of the State of
    Wisconsin and certain other state insurance regulators.  These regulations
    require, among other matters, the filing of financial statements prepared in
    accordance with statutory accounting practices prescribed or permitted for
    insurance companies.  The combined statutory surplus of insurance
    subsidiaries at December 31, 1996 and 1995 was $268,250,000 and
    $203,551,000, respectively.  The combined statutory net income of insurance
    subsidiaries was $11,847,000, $8,437,000 and $37,181,000 in 1996, 1995 and
    1994, respectively.
    
    State insurance regulations also require the maintenance of a minimum
    compulsory surplus based on a percentage of premiums written.  At December
    31, 1996, the Company's insurance subsidiaries were in compliance with these
    compulsory regulatory requirements.

    RESTRICTIONS ON DIVIDENDS FROM SUBSIDIARIES - Dividends paid by the
    insurance subsidiaries to the Company are limited by state insurance
    regulations.  The insurance regulator in the state of domicile may
    disapprove any dividend which, together with other dividends paid by an
    insurance company in the prior twelve months, exceeds the regulatory maximum
    as computed for the insurance company based on its statutory surplus and net
    income.

    Based upon the financial statements of the Company's insurance subsidiaries
    as of December 31, 1996, as filed with the insurance regulators, the
    aggregate amount available for dividends in 1997 without regulatory approval
    is $8,783,000.

                                       53
<PAGE>

                         UNITED WISCONSIN SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

16. EMPLOYEE BENEFIT PLANS

    PENSION BENEFITS - The Company and all of its subsidiaries, except certain
    recent acquisitions, participate with BCBSUW in two multiple-employer
    defined benefit pension plans.  One plan covers salaried employees and one
    plan covers hourly employees.  The salaried plan provides benefits based on
    compensation, years of service, year of birth and date of retirement.  The
    hourly plan provides for benefit payments of stated amounts, based on number
    of hours worked and years of credited service.  Since both plans were
    overfunded, no contributions were made in 1996, 1995 or 1994, and a pension
    credit was recorded in each year.

    The Company has amended the salaried pension plan and the hourly pension
    plan with respect to nonunion participants, which include expansion of the
    lump-sum payment provisions and changes in the methods and formulae used for
    the calculation of benefit accruals (a "cash balance" formula).  The
    amendments are effective January 1, 1997.  The resulting reduction in the
    projected benefit obligation is included in the funded status of the pension
    plans at December 31, 1996 and 1995, and was also considered in the
    calculation of the 1996 pension credit.

    The following table summarizes the combined funding status of the pension
    plans of the Company and the amounts recorded in the consolidated balance
    sheets:

                                                     DECEMBER 31, 
                                                  -------------------
                                                    1996      1995
                                                  --------  ---------
                                                    (In thousands)

    Actuarial present value of benefit
      obligations:
        Vested benefits                           $(12,806) $(10,635)
        Nonvested benefits                          (2,923)   (1,853)
                                                  --------  ---------
    Total accumulated benefit
      obligations                                  (15,729)  (12,488)
    Adjustment for projected benefit
      obligations                                      (52)     (453)
                                                  --------  ---------
    Projected benefit obligations                  (15,781)  (12,941)
    Assets, at fair market value                    29,309    26,509
                                                  --------  ---------
    Excess of assets over projected
      benefit obligations                           13,528    13,568
    Unrecognized net gains                            (122)     (633)
    Unrecognized net asset                          (1,326)   (1,600)
    Unrecognized prior service cost                 (6,836)   (7,526)
                                                  --------  ---------
    Prepaid pension expense in
      consolidated balance sheets                 $  5,244  $  3,809
                                                  --------  ---------
                                                  --------  ---------

                                       54
<PAGE>

                         UNITED WISCONSIN SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

16. EMPLOYEE BENEFIT PLANS (CONTINUED)

    The pension plans' assets are comprised primarily of common stocks, bonds
    and other marketable securities.  

    Assumptions used in developing the projected benefit obligation are as
    follows:

                                               DECEMBER 31, 
                                            -------------------
                                             1996       1995
                                            --------  ---------

    Discount rate                               8%         8%
    Rate of increase in compensation         4.75%      4.75%
    Rate of return on plan assets               9%         9%

    The unrecognized net asset is being amortized over the remaining estimated
    service lives of participating employees at January 1, 1986:  15.4 years for
    salaried employees and 16.9 years for hourly employees.

    Prior to July 1, 1994, the Company and participating subsidiaries received
    an allocation of pension credit based on their proportionate share of
    employee compensation.  Effective July 1, 1994, the pension credit for the
    Company and participating subsidiaries was calculated based upon its
    segregated assets and liabilities.  

    The components of the pension credit, which is included in administrative
    expenses, are as follows:

                                            YEARS ENDED DECEMBER 31,
                                          --------  --------  --------
                                            1996      1995      1994
                                          --------  --------  --------
                                                 (In thousands)

    After July 1, 1994:
      Service cost - benefits 
        earned during the period          $   829   $ 1,117   $   601
      Interest cost on benefit 
        obligations                         1,034     1,116       606
      Actual return on plan assets         (2,866)   (4,136)     (158)
      Net amortization and deferrals         (432)    1,503    (1,132)
                                          --------  --------  --------
                                           (1,435)     (400)      (83)
    Prior to July 1, 1994:
      Pension credit allocation for the
        six months ended June 30, 1994         --        --      (588)
                                          --------  --------  --------
    Total pension credit                  $(1,435)  $  (400)  $  (671)
                                          --------  --------  --------
                                          --------  --------  --------

    After giving effect to all administrative expense allocations between the
    Company and BCBSUW, the pension credit was $1,288,000, $435,000 and $663,000
    in 1996, 1995 and 1994, respectively.

                                       55
<PAGE>

                         UNITED WISCONSIN SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

16. EMPLOYEE BENEFIT PLANS (CONTINUED)

    POST-RETIREMENT BENEFITS - The Company and all of its subsidiaries, except
    certain recent acquisitions, participate with BCBSUW in two post-retirement
    welfare benefit plans; one plan covers salaried employees and one plan
    covers hourly employees.  Both plans provide health, life and certain other
    employee benefits for retired employees and their eligible dependents.  The
    salaried plan also provides for dental and vision benefits.  Salaried
    employees become eligible for these benefits if they retire from the Company
    at a minimum age of 55 years with 10 years of service.  Hourly employees are
    eligible if they retire at a minimum age of 60 years with 15 years of
    service.  Retirees are required to pay a portion of the cost of their
    coverage,  which varies based upon date of retirement and the retiree's
    status, age and length of service at retirement.  The plans are currently
    unfunded.

    The Company has amended its post-retirement welfare benefit plans for
    nonunion employees, which limits the Company's financial contribution in
    future periods.  The amendment is effective January 1, 1997.  The resulting
    reduction in the accumulated post-retirement benefit obligation is included
    in the funded status of the post-retirement welfare benefit plans at
    December 31, 1996 and 1995, and was also considered in the calculation of
    post-retirement benefit cost for 1996.

    The following table presents the funded status of the post-retirement
    welfare benefit plans, reconciled with the liability recognized in the
    consolidated balance sheets:
  
                                                     DECEMBER 31,
                                                  ------------------
                                                    1996      1995
                                                  --------  --------
    Accumulated post-retirement                     (In thousands)
      benefit obligation:
        Retirees                                  $   247   $   224
        Fully eligible active plan 
          participants                                248       261
        Other active plan participants              1,797     1,476
                                                  --------  --------
                                                    2,292     1,961
  
    Funded status:
      Unrecognized prior service cost               1,080     1,160
      Unrecognized net gains                          356       392
                                                  --------  --------
    Accrued liability for 
      post-retirement benefits other
      than pensions - unfunded                    $ 3,728   $ 3,513
                                                  --------  --------
                                                  --------  --------

                                       56
<PAGE>

                         UNITED WISCONSIN SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

16. EMPLOYEE BENEFIT PLANS (CONTINUED)

    The net periodic post-retirement benefit cost is comprised of the following:

                                           YEARS ENDED DECEMBER 31,
                                         -----------------------------
                                           1996      1995      1994
                                         --------  --------  ---------
                                                 (In thousands)

      Service cost                       $  164   $   216   $   202
      Interest cost                         156       189       176
      Net amortization and deferrals        (90)      (27)      (21)
                                         --------  --------  ---------
        Net periodic post-retirement 
          benefit cost                   $  230   $   378   $   357
                                         --------  --------  ---------
                                         --------  --------  ---------

    The weighted average discount rate used in determining the accumulated post-
    retirement benefit obligation was 8% in 1996 and 1995.  In 1994, the health
    care cost trend rate assumed was 10.8% graded down to 6% in 1998 for medical
    benefits and 6% for all years for dental benefits. In 1995 and 1996, the
    health care cost trend rate assumed was 9.2% for 1995 and 7.8% for 1996
    graded down to 5% in 1998 and subsequent years for medical benefits and 5%
    for all years for dental benefits.  A one percentage point increase in the
    assumed health care cost trend rate would have increased the accumulated
    benefit obligation by $125,000 at December 31, 1996 and the aggregate
    service and interest cost components of net periodic post-retirement benefit
    cost for 1996 by $15,000.

    After giving effect to all administrative expense allocations between the
    Company and BCBSUW, the net periodic post-retirement benefit cost was
    $224,000, $351,000 and $319,000 in 1996, 1995 and 1994, respectively.

    401(k) PLANS - The Company and all of its subsidiaries, except certain
    recent acquisitions, participate with BCBSUW in two 401(k) plans; one plan
    covers salaried and nonunion hourly employees and one plan covers union
    hourly employees.  Employees are eligible to participate if they work at
    least 1,000 hours per year and have been employed with the Company or BCBSUW
    for at least one year.  Employees may contribute a percentage of their
    earnings on a pre-tax basis with up to 5% matched by a 50% employer
    contribution.

    Certain subsidiaries sponsor other defined contribution or 401(k) plans. 
    Expenses related to all of these plans, after giving effect to all
    administrative expense allocations between the Company and BCBSUW, totaled
    $505,000, $545,000 and $361,000 in 1996, 1995 and 1994, respectively.  

                                       57
<PAGE>

                         UNITED WISCONSIN SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

16. EMPLOYEE BENEFIT PLANS (CONTINUED)
    
    PROFIT SHARING AND BONUS PROGRAMS - The Company and all of its subsidiaries,
    except certain recent acquisitions, participate with BCBSUW in a Profit
    Sharing Plan for substantially all employees.  The plan provides additional
    compensation to each employee, calculated as a percentage of the employee's
    regular earnings.  The profit sharing percentage is determined based upon
    BCBSUW's combined net income, affiliate profitability measurements and
    customer satisfaction levels.  Profit sharing expense, after giving effect
    to all administrative expense allocations between the Company and BCBSUW,
    was $1,501,000, $810,000 and $1,968,000 in 1996, 1995 and 1994,
    respectively.

    The employees of AMSH are included in a contributory defined contribution
    profit sharing plan covering all eligible salaried and hourly employees who
    meet minimum service requirements.  Contributions are determined by AMSH's
    Board of Directors.  There is no expense for this plan in 1996.

    The Company also participates with BCBSUW in various other bonus programs
    covering certain management employees.  Expenses related to these programs,
    after giving effect to all administrative expense allocations between the
    Company and BCBSUW, totaled $926,000, $483,000 and $477,000 in 1996, 1995
    and 1994, respectively.

    STOCK APPRECIATION RIGHTS PLAN - In December 1991, the Board of
    Directors of the Company authorized a Stock Appreciation Rights Plan
    (SAR Plan) for certain employees of the Company, which became effective
    on January 1, 1992.  The aggregate number of stock appreciation rights
    (SARs) which may be granted may not exceed 150,000.

    The grantee's rights vest over a six year period after the date of the
    grant.  Upon exercise, grantees receive cash equal to the sum of the
    appreciation in value of the Company's common stock and the value of
    dividends paid between the date of the grant and the date of exercise.  The
    rights lapse if not exercised within twelve years of the grant date.

    In January 1992, 82,500 SARs were granted at $9.67 per share.  In 1995,
    7,500 of these SARs were forfeited.  In 1996, 7,500 of these SARs were
    exercised.  Accrued benefits related to the SAR Plan, after giving effect
    to all administrative expense allocations between the Company and BCBSUW
    represented an expense of $176,000 in 1996, a credit of $635,000 in 1995
    and an expense of $506,000 in 1994.

                                       58
<PAGE>

                         UNITED WISCONSIN SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

16. EMPLOYEE BENEFIT PLANS (CONTINUED)

    UWS EQUITY INCENTIVE PLAN - In May 1993, the Board of Directors of the
    Company authorized the UWS Equity Incentive Plan, which permits the grant of
    Nonqualified Stock Options (NQSOs), Incentive Stock Options, SARs,
    Restricted Stock, Performance Units and Performance Shares.  No awards may
    be granted on or after February 24, 2003.  The total number of shares
    available for grant, as defined in the UWS Equity Incentive Plan, as
    amended, may not exceed 2,750,000.

    NQSOs have been granted to certain employees of the Company under this 
    plan.  The NQSOs are exercisable in whole or in part and at such times as 
    specified in the grant.  The rights of grantees vest over various periods 
    up to four years after the date of the grant.  The options lapse if not 
    exercised within various periods up to twelve years of the grant date.  

    DIRECTOR STOCK OPTION PLAN -  In May 1995, the shareholders of the Company
    approved the 1995 Director Stock Option Plan which permits the grant of
    NQSOs.  The total number of shares available for grant may not exceed
    75,000.

    NQSOs have been granted to directors of the Company under this plan, and 
    are exercisable in whole or in part and at such times as specified in the 
    grant. The rights of grantees vest over a three year period after the date 
    of the grant.  The options lapse if not exercised within twelve years of 
    the grant date, or within two years of termination as a director.

                                       59
<PAGE>

                         UNITED WISCONSIN SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

16. EMPLOYEE BENEFIT PLANS (CONTINUED)

    Stock option activity for all plans is as follows:

                                                   YEARS ENDED DECEMBER 31,
                                                -----------------------------
                                                    1996             1995
                                                ------------     ------------
    Total number of NQSOs:
    Outstanding at beginning of year               394,404         188,497
    Granted                                      1,863,259         225,519
    Forfeited                                      (13,204)        (19,612)
                                                ------------     ------------
    Outstanding at end of year                   2,244,459         394,404
                                                ------------     ------------
                                                ------------     ------------

    Exercisable at end of year                   2,029,557          54,937
    Available for grant at end of year             580,541         280,596

    WEIGHTED AVERAGE EXERCISE PRICE OF NQSOS:
    Outstanding at beginning of year                $26.36          $27.94
    Granted - exercise price equals market 
              price on grant date                    24.26           25.18
    Granted - exercise price is less than 
              market price on grant date             11.05            --
    Granted - exercise price exceeds market 
              price on grant date                    32.83            --
    Forfeited                                        27.78           28.07
    Outstanding at end of year                       25.00           26.36
    Exercisable at end of year                       25.02           27.67
          
    NQSOS BY EXERCISE PRICE RANGE:
    Range of exercise prices                         $4.66            --
    Weighted average exercise price                  $4.66            --
    Weighted average remaining
      contractual life                                5.93            --
    Exercisable at end of year                     305,696            --
    Weighted average exercise price of
      options exercisable at end of year             $4.66            --


    Range of exercise prices                    $18.13-$26.00    $22.38-$26.00
    Weighted average exercise price                 $22.33          $25.08
    Weighted average remaining
      contractual life                               11.07           11.63
    Exercisable at end of year                     657,895          15,625
    Weighted average exercise price of
      options exercisable at end of year            $22.25          $26.00


    Range of exercise prices                    $28.00-$35.00    $28.00-$35.00
    Weighted average exercise price                 $32.29          $28.55
    Weighted average remaining 
      contractual life                                5.52           10.47
    Exercisable at end of year                   1,065,966          39,312
    Weighted average exercise price of
      options exercisable at end of year            $32.56          $28.33

                                       60
<PAGE>

                         UNITED WISCONSIN SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

16. EMPLOYEE BENEFIT PLANS (CONTINUED)

    In October 1995, the Financial Accounting Standards Board (the FASB)
    issued SFAS No. 123, "Accounting for Stock-based Compensation," which
    became effective for the Company in 1996. As allowed by SFAS No. 123, the
    Company has elected to follow Accounting Principles Board Opinion No. 25,
    "Accounting for Stock Issued to Employees" (APB 25) and related
    Interpretations in accounting for its employee stock options for the
    reasons discussed below.  Under APB 25, when the exercise price of the
    Company's employee stock options equals the market price of the underlying
    stock on the date of grant, no compensation expense is recorded.

    Pro forma information regarding net income and earnings per share is
    required by SFAS No. 123, and has been determined as if the Company had
    accounted for its NQSOs under the fair value method prescribed by SFAS No.
    123.  The fair value for these options was estimated at the date of grant
    using a Black-Scholes option pricing model with the following weighted
    average assumptions for 1996 and 1995, respectively: risk-free interest
    rates of 5.66% and 5.47%; dividend yields of 5.14% and 1.91%; volatility
    factors of the expected market price of the Company's common stock of 0.34
    and 0.34; and a weighted average expected life of the options of 3.61 and
    5.12 years.

    The Black-Scholes option valuation model was developed for use in estimating
    the fair value of traded options which have no vesting restrictions and are
    fully transferable. In addition, option valuation models require the input
    of highly subjective assumptions including the expected stock price
    volatility.  Since the Company's employee stock options have characteristics
    significantly different from those of traded options, and because changes in
    the subjective input assumptions can materially affect the fair value
    estimates, in management's opinion, the existing models do not necessarily
    provide a reliable single measure of the fair value of its employee stock
    options.

                                       61
<PAGE>

                         UNITED WISCONSIN SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

16. EMPLOYEE BENEFIT PLANS (CONTINUED)

    For purposes of pro forma disclosures, the estimated fair values of the
    options are amortized to expense over the options' respective vesting
    periods.  As calculated using the Black-Scholes model, the weighted average,
    grant-date fair value of options granted in which the exercise price equaled
    the market price on the date of the grant was $7.77 per share for 1996 and
    $8.27 per share for 1995.  The weighted average, grant-date fair value of
    options granted in which the exercise price was less than the market price
    on the date of the grant was $1.29 per share for 1996.  The Company's pro
    forma information, as if these options had been expensed in accordance with
    SFAS No. 123, is as follows:
     
                                               YEARS ENDED DECEMBER 31,
                                              --------------------------
                                                  1996        1995
                                                 ------       ------
                                             (In thousands, except per 
                                                    share data) 

    Pro forma net income                         $8,862       $5,388

    Pro forma earnings per common share            0.69         0.43

17. QUARTERLY FINANCIAL INFORMATION - UNAUDITED

    Selected quarterly financial data for the years ended December 31, 1996 and
    1995 are as follows:

                                             QUARTER
                            --------------------------------------
                              FIRST    SECOND    THIRD     FOURTH    TOTAL
                            --------  --------  --------  --------  ----------
                                 (In thousands, except per share data) 
    1996:
    -----
      Total revenues        $281,404  $280,712  $277,656  $323,539  $1,163,311
      Income before  
        income tax 
        expense                  839     5,061     7,051     4,098      17,049
      Net income                 292     3,195     4,291     2,425      10,203
      Earnings per common 
        share (1)               0.02      0.26      0.34      0.18        0.79

    1995:
    -----
      Total revenues        $243,094  $253,195  $267,921  $274,107  $1,038,317
      Income (loss)  
        before income 
        tax expense            6,557    (8,645)    9,790     1,652       9,354
      Net income (loss)        4,165    (5,678)    6,296     1,590       6,373
      Earnings (loss) per 
        common share (1)        0.33     (0.45)     0.50      0.13        0.50

    (1) The sum of the four quarters does not equal the earnings (loss) per
        common share for the year due to the change in the number of shares
        outstanding during the year.

                                       62

<PAGE>

ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
         FINANCIAL DISCLOSURE.

   None.

                                    PART III

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.

   Information required by this item with respect to directors is included
under the heading "Election of Directors" in the Company's definitive Proxy
Statement, to be dated April 18, 1997 relating to the 1997 Annual Meeting of
Shareholders currently scheduled for May 28, 1997, (the "1997 Proxy Statement")
which will be filed with the Commission separately pursuant to Rule 14a-6 under
the 1934 Act and in accordance with General Instruction G(3) to Form 10-K, not
later than 120 days after the end of the Company's fiscal year, and which
section is hereby incorporated by reference.  Information with respect to
executive officers of the Company appears at the end of Part I, Pages 17 and 19
of this Annual Report on Form 10-K.

ITEM 11.  EXECUTIVE COMPENSATION.

   Information required by this item is included under the heading "Executive
Compensation" in the 1997 Proxy Statement, which section is hereby incorporated
herein by reference.

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.

   Information required by this item is included under the heading "Security
Ownership of Certain Beneficial Owners and Management" in the 1997 Proxy
Statement, which section is hereby incorporated by reference.

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.

   Information required by this item is included under the heading "Certain
Transactions" in the 1997 Proxy Statement, which section is hereby incorporated
by reference.

                                       63
<PAGE>

                                     PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K.

(a)  1 and 2.  FINANCIAL STATEMENTS AND FINANCIAL STATEMENT SCHEDULES
                                                                     PAGE(S) IN
                                                                      FORM 10-K
                                                                       REPORT
                                                                       ------
The following consolidated financial statements of United 
 Wisconsin Services, Inc. and subsidiaries are included in
 Item 8:

Report of Independent Auditors .....................................    30
Consolidated Balance Sheets at December 31, 1996 and 1995 ..........    31
Consolidated Statements of Income for the years ended December 31, .    33 
 1996, 1995 and 1994 
Consolidated Statements of Shareholders' Equity for the years ......    34
 ended December 31, 1996, 1995 and 1994  
Consolidated Statements of Cash Flows for the years ended ..........    35
 December 31, 1996, 1995 and 1994
Notes to Consolidated Financial Statements .........................    36

The following financial statement schedules of United
 Wisconsin Services, Inc..and subsidiaries are included in
 Item 14(d):

   Schedule II - Condensed Financial Information of Registrant.....  65
   Schedule IV - Reinsurance......................................   68
   Schedule V - Valuation and Qualifying Accounts.................   69

   All other schedules for which provision is made in applicable accounting
regulations of the Securities and Exchange Commission are not required under
the related instructions or are inapplicable, and therefore have been omitted.

   3.  EXHIBITS

   Reference is made to the separate Exhibit Index contained on Pages 71
through 73 hereof.

   (b)  REPORTS ON FORM 8-K

        Current report on Form 8-K dated December 3, 1996 including under
        Item 2 a description of the merger of American Medical Security
        Group, Inc. with and into the Registrant effective December 3, 1996,
        and including under Item 7 certain financial statements and proforma
        financial information contained in Registrant's Registration
        Statement on Form S-4 (Registration No. 333-10935), filed August 31,
        1996 and amended on September 23, 1996.
        
   (c)  EXHIBITS

        Reference is made to the separate Exhibit Index contained on Pages
        71 through 73 hereof.

   (d)  FINANCIAL STATEMENT SCHEDULES

        Reference is made to the financial statement schedules contained on
        Pages 65 through 69 hereof.

                                       64

<PAGE>

                                                                    SCHEDULE II


                        UNITED WISCONSIN SERVICES, INC.
                CONDENSED FINANCIAL INFORMATION OF REGISTRANT

    Condensed balance sheets of United Wisconsin Services, Inc. (the 
"Company") (parent company only) as of December 31, 1996 and 1995, and the 
condensed statements of income and cash flows for the years ended December 
31, 1996, 1995, and 1994 are as follows:

                               BALANCE SHEETS

                                   ASSETS

                                                             DECEMBER 31,
                                                       -----------------------
                                                          1996         1995
                                                       ----------   ----------
                                                            (IN THOUSANDS)

Cash and cash equivalents                              $      936   $    8,106
Investments                                                 9,617       89,253
Investment in and advances to affiliates                  429,313      158,324
Note receivable                                             1,000        1,000
Other assets                                                7,295       11,505
                                                       ----------   ----------
      Total assets                                     $  448,161   $  268,188
                                                       ----------   ----------
                                                       ----------   ----------


                    LIABILITIES AND SHAREHOLDERS' EQUITY

Liabilities:
   Due to affiliates                                   $   71,666   $    1,401
   Payables, accrued expenses and other liabilities        17,952        9,478
   Debt                                                    44,888       44,898
                                                       ----------   ----------
       Total liabilities                                  134,506       55,777

Shareholders' equity:
   Common stock                                            16,294       12,600
   Paid-in capital                                        184,019       86,902
   Retained earnings                                      107,073      103,361
   Unrealized gains (losses) on investments                 6,269        9,548
                                                       ----------   ----------
      Total shareholders' equity                          313,655      212,411
                                                       ----------   ----------
         Total liabilities and shareholders' equity    $  448,161   $  268,188
                                                       ----------   ----------
                                                       ----------   ----------

                                              65

<PAGE>

                                                                    SCHEDULE II

                       UNITED WISCONSIN SERVICES, INC.
              CONDENSED FINANCIAL INFORMATION OF REGISTRANT

                           STATEMENTS OF INCOME

<TABLE>
<CAPTION>
                                                                       YEARS ENDED DECEMBER 31,
                                                              ----------------------------------------
                                                                 1996          1995          1994
                                                              ----------    ----------    ----------
                                                                          (IN THOUSANDS)
<S>                                                           <C>           <C>           <C>
Revenues:
   Dividends from consolidated subsidiaries                   $   20,682    $   81,872    $    2,897
   Investment income                                               2,399           917         1,063
   Other revenue (expense)                                           213        (1,534)          974
                                                              ----------    ----------    ----------
      Total revenues                                              23,294        81,255         4,934

Expenses:
   Administrative expenses                                         3,443         1,506         1,296
   Net amortization of purchase premiums and intangibles             862           545           186
   Interest expense on debt                                        3,479         3,483         3,487
   Interest expense with affiliate                                   564            --            --
                                                              ----------    ----------    ----------
      Total expenses                                               8,348         5,534         4,969

Income (loss) before income tax benefit and equity in the
   undistributed net income of subsidiaries                       14,946        75,721           (35)

Income tax benefit                                                (1,795)       (1,974)       (1,030)
                                                              ----------    ----------    ----------

Income before equity in the undistributed net income of
   subsidiaries                                                   16,741        77,695           995

Equity in the undistributed net income of subsidiaries            (6,538)      (71,322)       31,768
                                                              ----------    ----------    ----------

Net income                                                    $   10,203    $    6,373    $   32,763
                                                              ----------    ----------    ----------
                                                              ----------    ----------    ----------
</TABLE>

                                              66


<PAGE>
                                                                   SCHEDULE II

                       UNITED WISCONSIN SERVICES, INC.
               CONDENSED FINANCIAL INFORMATION OF REGISTRANT

                        STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>
                                                                            YEARS ENDED DECEMBER 31,
                                                                --------------------------------------------
                                                                   1996             1995             1994
                                                                ----------       ----------       ----------
                                                                                 (IN THOUSANDS)
<S>                                                             <C>              <C>              <C>
Operating activities:
   Net income                                                   $   10,203       $    6,373       $   32,763
   Adjustments to reconcile net income to
     net cash provided by operating activities:
      Equity in the undistributed net income of subsidiaries         6,538           71,322          (31,768)
      Bond and other amortization                                    1,703              599              672
      Deferred income tax benefit                                     (196)            (624)            (360)
      Changes in other operating accounts:
         Due to affiliates                                             265          (11,033)          11,718
         Payables and accrued expenses                               1,612            1,842            1,126
         Other - net                                                 5,767             (979)          (1,447)
                                                                ----------       ----------       ----------
            Net cash provided by operating activities               25,892           67,500           12,704

Investing activities:
   Acquisitions of subsidiaries                                   (195,751)          (3,565)         (12,786)
   Purchases of available for sale investments                     (41,277)        (121,346)          (6,780)
   Proceeds from sale of available for sale investments            116,715           29,029            8,158
   Proceeds from maturity of available for sale investments            675           16,800              321
   Investment in and advances to consolidated affiliates           (75,093)          (3,726)         (14,615)
                                                                ----------       ----------       ----------
            Net cash used in investing activities                 (194,731)         (82,808)         (25,702)

Financing activities:
   Capital contributions                                                --              716            3,842
   Cash dividends paid                                              (6,491)          (6,162)          (5,703)
   Redeemable preferred stock issuance                                  --               --              637
   Redemption of redeemable preferred stock                             --           (2,007)               -
   Issuances of common stock and options                            98,720           16,628           26,108
   Repayment of subordinated notes                                     (10)             (62)             (40)
   Net borrowings under line of credit agreement                      (550)             550                -
   Proceeds from notes with affiliate                               70,000               --                -
                                                                ----------       ----------       ----------
            Net cash provided by financing activities              161,669            9,663           24,844
                                                                ----------       ----------       ----------
Cash and cash equivalents:
   Increase (decrease) during year                                  (7,170)          (5,645)          11,846
   Balance at beginning of year                                      8,106           13,751            1,905
                                                                ----------       ----------       ----------
   Balance at end of year                                       $      936       $    8,106       $   13,751
                                                                ----------       ----------       ----------
                                                                ----------       ----------       ----------
</TABLE>

                                                67


<PAGE>
                                                                    SCHEDULE IV

                          UNITED WISCONSIN SERVICES, INC.

                                     REINSURANCE

<TABLE>
<CAPTION>
                                                                                            Percentage
                                                   Ceded to       Assumed                    of amount
                                     Gross          other        from other                 assumed to
                                     amount       companies      companies      Net amount      net
                                -------------  -------------  -------------  -------------  ----------
                                  (In thousands)
<S>                             <C>            <C>            <C>            <C>            <C> 
Year ended December 31, 1994:
   Life insurance in force      $  11,983,631  $   4,258,693  $   4,351,095  $  12,076,033     36.0%
                                -------------  -------------  -------------  -------------  ----------
                                -------------  -------------  -------------  -------------  ----------

   Premiums:
     Health and disability      $   1,061,161  $     371,502  $       2,094  $     691,753      0.3%
     Life                              46,132         18,860         11,955         39,227     30.5%
                                -------------  -------------  -------------  -------------  ----------
       Total premiums           $   1,107,293  $     390,362  $      14,049  $     730,980      1.9%
                                -------------  -------------  -------------  -------------  ----------
                                -------------  -------------  -------------  -------------  ----------

Year ended December 31, 1995:
   Life insurance in force      $  15,485,831  $   6,072,710  $   5,625,751  $  15,038,872     37.4%
                                -------------  -------------  -------------  -------------  ----------
                                -------------  -------------  -------------  -------------  ----------

   Premiums:
     Health and disability      $   1,419,413  $     495,390  $         779  $     924,802      0.1%
     Life                              55,211         23,368         16,634         48,477     34.3%
                                -------------  -------------  -------------  -------------  ----------
       Total premiums           $   1,474,624  $     518,758  $      17,413  $     973,279      1.8%
                                -------------  -------------  -------------  -------------  ----------
                                -------------  -------------  -------------  -------------  ----------

Year ended December 31, 1996:
   Life insurance in force      $  13,785,741  $     321,528  $   3,401,690  $  16,865,903     20.2%
                                -------------  -------------  -------------  -------------  ----------
                                -------------  -------------  -------------  -------------  ----------

   Premiums:
     Health and disability      $   1,537,899  $     499,209  $         563  $   1,039,253      0.1%
     Life                              57,085         21,557         14,353         49,881     28.8%
                                -------------  -------------  -------------  -------------  ----------
       Total premiums           $   1,594,984  $     520,766  $      14,916  $   1,089,134      1.4%
                                -------------  -------------  -------------  -------------  ----------
                                -------------  -------------  -------------  -------------  ----------
</TABLE>

                                                    68

<PAGE>
                                                                     SCHEDULE V

                      UNITED WISCONSIN SERVICES, INC.

                     VALUATION AND QUALIFYING ACCOUNTS

<TABLE>
<CAPTION>
                                                            Net
                                                          charges
                                                Balance   (credits)  Write-offs  Balance
                                               beginning   to net    against      end of
                                               of period   income    allowance    period
                                               ---------  ---------  ----------  -------
<S>                                            <C>        <C>        <C>         <C>
                                                          (In thousands)

Year ended December 31, 1994:
   Allowance for possible losses on:
     Premium receivables                        $   212    $   142    $    --    $   354
     Other                                           --         --         --         --
                                               ---------  ---------  ----------  -------
       Total allowance                          $   212    $   142    $    --    $   354
                                               ---------  ---------  ----------  -------
                                               ---------  ---------  ----------  -------

Year ended December 31, 1995:
   Allowance for possible losses on:
     Premium receivables                        $   354    $   (94)   $    --    $   260
     Other                                           --         (3)        17         14
                                               ---------  ---------  ----------  -------
       Total allowance                          $   354    $   (97)   $    17    $   274
                                               ---------  ---------  ----------  -------
                                               ---------  ---------  ----------  -------

Year ended December 31, 1996:
   Allowance for possible losses on:
     Premium receivables                        $   260    $   (28)   $    --    $   232
     Other                                            14         50       (12)        52
                                               ---------  ---------  ----------  -------
       Total allowance                          $   274    $    22    $   (12)   $   284
                                               ---------  ---------  ----------  -------
                                               ---------  ---------  ----------  -------
</TABLE>


                                                  69

<PAGE>

                                   SIGNATURES

   Pursuant to the requirements of Section 13 or 15(d) of the Securities 
Exchange Act of 1934, the Registrant has duly caused this report to be signed 
on its behalf by the undersigned, thereunto duly authorized.

                                   UNITED WISCONSIN SERVICES, INC.


                                   By: /s/ Thomas R. Hefty
                                       ------------------------------
                                       Thomas R. Hefty, President and
                                       Chief Executive Officer

                                   Date:     March 31, 1997

   Pursuant to the requirements of the Securities Act of 1934, this report 
has been signed below by the following persons on behalf of the Registrant 
and in the capacities and on the dates indicated.

   Signature                 Title                                  Date
   ---------                 -----                                  ----

/s/ Thomas R. Hefty        Chairman, President and Chief       March 31, 1997
- -----------------------    Executive Officer (Principal
Thomas R. Hefty            Executive Officer) and Director


/s/ C. Edward Mordy        Vice President and  Chief           March 31, 1997
- -----------------------    Financial Officer (Principal
C. Edward Mordy            Financial and Accounting Officer)


/s/Richard A. Abdoo         Director                           March 31, 1997
- -----------------------
Richard A. Abdoo


/s/Thomas A. Bausch        Director                            March 31, 1997
- -----------------------
Thomas A. Bausch


/s/Jane T.  Coleman        Director                            March 31, 1997
- -----------------------
Jane T. Coleman


/s/James L. Forbes         Director                            March 31, 1997
- -----------------------
James L. Forbes


/s/James C. Hickman        Director                            March 31, 1997
- -----------------------
James C. Hickman


/s/William R. Johnson      Director                            March 31, 1997
- -----------------------
William R. Johnson


/s/Eugene A. Menden        Director                            March 31, 1997
- -----------------------
Eugene A. Menden


/s/Donald P. Muench        Director                            March 31, 1997
- -----------------------
Donald P. Muench


/s/Arthur W. Nesbitt       Director                            March 31, 1997
- -----------------------
Arthur W. Nesbitt

                                         70
<PAGE>


                          UNITED WISCONSIN SERVICES, INC.
                                 INDEX TO EXHIBITS


  EXHIBIT                   DOCUMENT DESCRIPTION
  NUMBER                    --------------------
  ------
  3.1(a)     Restated and Amended Articles of Incorporation of
             Registrant, dated July 31, 1991(1).
  3.1(b)     Articles of Amendment to the Restated and Amended
             Articles of Incorporation of the Registrant, dated
             December 11, 1991(2).
  3.1(c)     Articles of Amendment to the Restated and Amended
             Articles of Incorporation of the Registrant, dated
             August 26, 1992(3).
  3.2        Restated and Amended Bylaws of Registrant(4).
  4.1        Specimen Common Stock Certificate(9).
  4.2        Form of Indenture between Registrant and Firstar
             Trust Company(5).
  4.3        Form of Subordinated Note issued pursuant to the
             above-referenced Indenture(5).
 10.1        Employment Contract between American Medical Security
             Holdings, Inc. and Wallace J. Hilliard
 10.2        Employment Contract between American Medical Security
             Holdings, Inc. and Ronald A. Weyers
 10.3        Joint Venture and Shareholders Agreement among Aon
             Corporation (subsequently assigned to Aon Captive
             Management, Inc.), BCBSUW (subsequently assigned to
             the Registrant) and United Heartland, Inc.(1).  As
             amended by Amendment dated October 1, 1991(5).  As
             subsequently amended by Amendment dated December 31,
             1994(12).
 10.4        Underwriting Management Agreement between United
             Heartland, Inc. and Virginia Surety Company, Inc.(1).
 10.5        Agreement For Electronic Data Processing Services
             between BCBSUW and EDS Federal Corporation (as
             amended)(1).  As amended by Settlement Agreement and
             Amendment No. 5, dated October 19, 1992(5).
 10.6        Consolidated Federal Income Tax Agreement among
             BCBSUW, UWIC, the Registrant, United Wisconsin
             Proservices, Inc., Leasing Unlimited, Inc., UWLIC,
             Compcare Health Services Insurance Corporation
             ("Compcare"), ProHealth, Inc. and Take Control,
             Inc.(1)  As amended by Amendment dated August 6,
             1993(6).  As subsequently amended by Amendment dated
             May 9, 1994 (12).
 10.7        Comprehensive Tax Allocation Agreement dated July 1,
             1994 among BCBSUW, the Registrant and various
             subsidiaries thereof(12).
 10.8        Federal Income Tax Allocation Agreement between
             BCBSUW, the Registrant, UWIC, UWLIC, United Wisconsin
             Proservices, Inc., Compcare, Take Control, Inc.,
             Meridian Resource Corporation, Valley Health Plan,
             Inc. and United Wisconsin Capital Corporation for the
             period commencing January 1, 1993(6).  As amended by
             Amendment dated May 9, 1994 (12).
 10.9        UWSI/BCBSUW 401(k) Plan (formerly the United
             Wisconsin Services Pre-Tax Savings Plan) effective
             January 1, 1992 (the "Plan")(5).  As amended by the
             first amendment to the Plan effective January 1,
             1993(7).  As subsequently amended by the second,
             third and fourth amendments to the Plan(10).*
 10.10       Executive Reimbursement Group Insurance Policy(1).*
 10.11       BCBSUW Salaried Employees Retirement Plan effective
             January 1, 1993(5).*
 10.12       1992 Stock Appreciation Rights Plan and Form of Grant
             of Stock Appreciation Rights(2).  As amended February
             15, 1995(12).*


                                       71
<PAGE>


  EXHIBIT                   DOCUMENT DESCRIPTION
  NUMBER                    --------------------
  ------
  10.13     Purchase and Sale Agreement of Midelfort Health Plan,
            Inc. between Registrant and Midelfort Clinic,
            Ltd.(4).
  10.14     Amended and Restated Joint Venture Agreement between
            BCBSUW, Registrant, Midelfort Health Plan, Inc. and
            Midelfort Clinic, Ltd.
  10.15     Service Agreement between BCBSUW and Registrant,
            effective January 1, 1997.
  10.16     General Services Agreement between United Heartland
            and BCBSUW, effective January 1, 1991(11).
  10.17     Service Agreement between BCBSUW and Meridian Managed
            Care, Inc. (f/k/a Take Control, Inc.), effective
            January 1, 1991(11).
  10.18     Service Agreement between BCBSUW and Valley Health
            Plan, Inc., effective January 1, 1993(11).
  10.19     Stock Purchase Agreement by and among the Registrant,
            Ralph P. Cavaiani, Dianne M. Kiehl, M&I Ventures
            Corporation, Gerald A. Theis, Stacia Kiehl, Adam
            Kiehl and The Milwaukee Foundation Corporation dated
            May 26, 1994(11).
  10.20     Service Agreement between the Registrant and Community
            Health Systems, LLC dated November 1, 1994(9).
  10.21     Amended and Restated Joint Venture Agreement among BCBSUW,
            the Registrant, UHC, U-Care, HPI and HPW dated October 31,
            1994(9).
  10.22     Service Agreement between the Registrant and HPI dated
            November 1, 1994(9).
  10.23     License Agreement between the Registrant and U-Care dated
            November 1, 1994(9).
  10.24     Registrant's and BCBSUW's 1996 Management Incentive Plan(4).*
  10.25     1997 Management Incentive Plan.
  10.26     Registrant's and BCBSUW's 1996 Profit Sharing Plan(4).*.
  10.27     BCBSUW 1995-1997 Long Term Executive Incentive Plan(4).*
  10.28     BCBSUW/UWS Long Term Incentive Plan 1996-1998.*
  10.29     Registrant's Equity Incentive Plan(5).*
  10.30     Registrant's and BCBSUW's Supplemental Benefit Restoration Plan
            as Amended and Restated Effective January 1, 1994(7).*
  10.31     Employment Agreement between the Company and Samuel V. Miller
            dated October 30, 1995(4).*
  10.32     1995 Director Stock Option Plan (3).*
  10.33     1996 Profit Sharing Plan between Registrant and Unity Health Plans
            Insurance Corporation(4).*
  10.34     Registrant's Voluntary Deferred Compensation Plan(4)
  10.35     Trust under Registrant's Voluntary Deferred Compensation Plan(4)
  10.36     Registrant's Deferred Compensation Plan for Directors
  10.37**   UWSI/BCBSUW Salaried Pension Plan.
  10.38     Joint Venture Agreement Among Registrant, BCBSUW, Compcare and
            Northwoods Health Care, LLC(14).
  10.39     Amendment to Purchase and Sale Agreement Between the Registrant
            and Midelfort.
  11.       Statement regarding computation of per share earnings. (See Note 1
            of Notes to Consolidated Financial Statements).
  21.       Subsidiaries of the Registrant.
  27.       Financial Data Schedule.
___________________
(1)  Incorporated by reference to exhibits filed with Registrant's Form S-1
     Registration Statement declared effective on October 24, 1991
     (Registration Number 33-42571).
(2)  Incorporated by reference to exhibits filed with Registrant's Form 8-K
     filed on December 12, 1991.
(3)  Incorporated by reference to exhibits filed with Registrant's Form 8-K
     filed on September 2, 1992.


                                       72
<PAGE>


(4)  Incorporated by reference to exhibits filed with Registrant's Form 10-K
     for the year ended December 31, 1995.
(5)  Incorporated by reference to exhibits filed with Registrant's Form S-1
     Registration Statement declared effective on July 13, 1993 (Registration
     Number 33-59798).
(6)  Incorporated by reference to exhibits filed with Registrant's Form 10-Q
     for the period ended September 30, 1993.
(7)  Incorporated by reference to exhibits filed with Registrant's Form 10-K
     for the period ended December 31, 1993.
(8)  Incorporated by reference to exhibits filed with Registrant's Form 10-Q
     for the quarter ended June 30, 1996.
(9)  Incorporated by reference to exhibits filed with Registrant's Form 10-Q
     for the period ended September 30, 1994.
(10) Incorporated by reference to exhibits filed with Registrant's Form S-8
     Registration Statement filed with the Securities and Exchange Commission
     on December 30, 1994 (Registration Number 33-88110).
(11) Incorporated by reference to exhibits filed with Registrant's Form S-1
     Registration Statement declared effective on June 30, 1994 (Registration
     Number 33-76768).
(12) Incorporated by reference to exhibits filed with the Registrant's Form
     10-K for the year ended December 31, 1994.
(13) Incorporated by reference to exhibits filed with the Registrant's Form
     10-Q for the period ended June 30, 1995.
(14) Incorporated by reference to exhibits filed with the Registrant's Form
     10-Q for the quarter ended June 30, 1996.

 *Management contract or compensatory plan.
**To be filed by amendment.

                                       73



<PAGE>

                    EMPLOYMENT AND NONCOMPETITION AGREEMENT


     THIS AGREEMENT is executed as of this 3rd day of December, 1996, by and
between AMERICAN MEDICAL SECURITY HOLDINGS, INC., a Wisconsin corporation (the
"COMPANY"), and a wholly owned subsidiary of United Wisconsin Services, Inc., a
Wisconsin corporation ("UWSI"), and WALLACE J. HILLIARD, an individual
("EMPLOYEE").

                                   RECITALS

     Pursuant to that certain Agreement and Plan of Merger, dated as of July 31,
1996, among the Company, UWSI, American Medical Security Group, Inc. ("AMS"),
Ronald A. Weyers and Employee (the "Merger Agreement"), UWSI has agreed to
acquire AMS by a merger of AMS into the Company, which shall be the surviving
corporation (the "Merger").  The parties further contemplate that, following the
Merger, UWSI will transfer substantially all of the assets received in the
Merger to the Company.  UWSI, the Company and AMS anticipate that the Merger
will become effective as of the date hereof.

     Employee is a knowledgeable and experienced executive familiar with the
business conducted by the Company.  The Company desires to employ Employee, and
Employee desires to be employed by the Company, on the terms and conditions set
forth herein.  The parties also believe it is in their best interests to make
provision for certain aspects of their relationship during and after the period
in which Employee is employed by the Company.

     NOW, THEREFORE, in consideration of the premises and the mutual agreements
and covenants contained herein, and for other good and valuable consideration,
the receipt and sufficiency of which is hereby acknowledged by the Company and
Employee, 

     IT IS HEREBY AGREED AS FOLLOWS:

                                      ARTICLE I
                                      EMPLOYMENT

     1.1  TERM OF EMPLOYMENT.  The Company hereby employs Employee, and Employee
hereby accepts employment by the Company, for the period commencing on the date
hereof and ending on the sixth anniversary of the date hereof, subject to
earlier termination as hereinafter set forth in Article III (the "EMPLOYMENT
TERM").

     1.2  POSITION AND DUTIES.  Employee shall be employed in the position of
Chairman of the Board, shall have such duties as may be set forth by the
President consistent with his status and shall be subject to the authority of,
and shall report to, the Company's Board of Directors.  Except as provided in
Section 2.1 below, Employee shall be available to devote Employee's entire
business time, attention and energies exclusively to the business interests of

<PAGE>

the Company while employed by the Company during the first three (3) years of
the Employment Term, except as otherwise specifically provided for herein by
reason of illness, vacation or otherwise or approved by or on behalf of the
Board of Directors.  The Company shall provide such secretarial assistance and
office space to Employee as may be reasonably requested by Employee; provided,
that the Company shall only be required to provide secretarial assistance and
office space to the extent consistent with past practice.

                                   ARTICLE II
                        COMPENSATION AND OTHER BENEFITS

     2.1  BASE SALARY.  The Company shall pay Employee an annual salary as
follows: (i) $750,000 per year during the first year;  (ii) $500,000 per year
thereafter for the shorter of two years or such time as Employee is not
available to devote Employee's entire business time, attention and energies
exclusively to the business of the Company (as such determination is made by the
Board of Directors including by reason of "disability" as set forth in Section
3.1(c) hereof); and (iii) $100,000 per year thereafter for a period of three
years ("BASE SALARY"), payable in accordance with the normal payroll practices
of the Company.

     2.2  COMPENSATORY STOCK OPTIONS.  In addition to Base Salary and subject to
the provisions of Article III hereof, Employee has been granted, by the
Management Review Committee of UWSI an option (THE "OPTION") to purchase up to
530,000 shares of common stock, no par value per share, of UWSI  ("UWSI COMMON
STOCK") at an exercise price per share equal to 125% of the average closing
price of UWSI Common Stock on the New York Stock Exchange for the ten trading
days immediately preceding the date the Merger becomes effective, all in
accordance with the United Wisconsin Services, Inc. Equity Incentive Plan and
pursuant to a stock option agreement in the form attached hereto as EXHIBIT A. 

     2.3  BENEFIT PLANS.  The Company will establish and maintain welfare
benefit plans substantially identical to those maintained by AMS prior to the
Merger.  Employee will be eligible to participate in the Company's other welfare
benefit plans as are generally applicable to all executives of the Company, in
accordance with the terms and conditions thereof.  Notwithstanding anything to
the contrary contained in Section 3.2 hereof, the Company will also pay 38% of
the premium due under the Employers Health Insurance Company health policy
covering Employee until Employee's death.

     2.4  EXPENSES.  The Company shall reimburse Employee for all reasonable
expenses incurred in the course of the performance of Employee's duties and
responsibilities pursuant to this Agreement and consistent with the Company's
policies with respect to travel, entertainment and miscellaneous expenses, and
the Company's requirements with respect to the reporting of such expenses.

     2.5  VACATION.  The Company shall maintain vacation policies substantially
identical to those maintained by AMS prior to the Merger.  Employee shall be
entitled to a

                                       2
<PAGE>

maximum of eight (8) weeks of non-cumulative vacation in any
calendar year in accordance with the Company's general vacation policies.


                                  ARTICLE III
                                  TERMINATION

     3.1  RIGHT TO TERMINATE; AUTOMATIC TERMINATION.

          (a)  TERMINATION WITHOUT CAUSE.  Subject to Section 3.2, the Company
may terminate Employee's employment at any time and for any reason.

          (b)  TERMINATION FOR CAUSE.  Subject to Section 3.2, the Company may
terminate Employee's employment and all of the Company's obligations under this
Agreement at any time "FOR CAUSE" (as defined below) by giving notice
to Employee stating the basis for such termination, effective immediately upon
giving such notice or at such other time thereafter as the Company may
designate.  A termination For Cause is a termination evidenced by a resolution
adopted in good faith by a majority of the Board of Directors of the Company
that Employee (i) willfully failed to substantially perform his duties under
Section 1.2, above, (other than a failure resulting from Employee's incapacity
due to physical or mental illness or injury), (ii) committed acts of fraud,
embezzlement, theft or dishonesty, as determined by a final judgment or order of
a court of competent jurisdiction, (iii) committed acts which constitute a
felony as determined by a final judgment or order of a court of competent
jurisdiction and which, in a reasonable opinion of the Board of Directors of the
Company, involve moral turpitude and have caused material embarrassment to the
Company, or (iv) Employee has attempted to obtain a personal profit from any
transaction in which the Company has an interest and which constitutes a
corporate opportunity of the Company or is adverse to the interests of the
Company, unless the transaction was approved in writing by the Company's Board
of Directors after full disclosure of all details relating to such transaction;
PROVIDED, HOWEVER, that no termination of Employee's employment shall be For
Cause as set forth in (i), above, until (a) Employee shall have had at least
forty-five (45) days to cure any conduct or act alleged to provide Cause for
termination after a written notice of demand has been delivered to Employee
specifying in detail in the manner in which Employee's conduct violates this
Agreement, and (b) Employee shall have been provided an opportunity to be heard
by the Board of Directors (with the assistance of Employee's counsel if Employee
so desires).  No act, or failure to act, on Employee's part, shall be considered
"willful" unless he has acted or failed to act without reasonable belief that
his action or failure to act was in the best interest of the Company.

          (c)  TERMINATION BY DEATH OR DISABILITY.  Subject to Section 3.2,
Employee's employment and the Company's obligations under this Agreement shall
terminate automatically, effective immediately and without any notice being
necessary, upon Employee's death or a determination of disability of Employee. 
For purposes of this Agreement, "DISABILITY" means the inability of Employee,
due to a physical or mental impairment, for 180 consecutive days or 210 days
during any period of 360 days to perform the duties and functions

                                       3
<PAGE>

contemplated by this Agreement.  A determination of disability shall be made 
by a physician chosen by the President of the Medical Society of Brown 
County, Wisconsin, and Employee shall cooperate with the efforts to make such 
determination.  Any such determination shall be conclusive and binding on the 
parties.  Any determination of total disability under this Section 3.1(c) is 
not intended to alter any benefits any party may be entitled to receive under 
any long-term disability insurance policy carried by either the Company or 
Employee with respect to Employee, which benefits shall be governed solely by 
the terms of any such insurance policy.

          (d)  TERMINATION BY EMPLOYEE.  Notwithstanding anything to the
contrary contained herein, Employee may terminate this Agreement and his
employment hereunder upon sixty (60) days written notice to the Company.

          (e)  TERMINATION FOR GOOD REASON.  Notwithstanding anything to the
contrary contained in this Agreement, Employee, by written notice to the Board
of Directors, shall have the right to terminate his employment for Good Reason.

          (f)  DEFINITION OF GOOD REASON.  For purposes of this Agreement, the
term "Good Reason" shall mean the occurrence, without Employee's written consent
thereto, of any of the following:

               (i)  the reasonable good faith determination by an arbitrator
mutually acceptable to the Company and the Employee that there has been a
material adverse change in Employee's status, title, position or
responsibilities (including reporting responsibilities); the assignment to
Employee of any duties or responsibilities which, in Employee's reasonable
judgment, are inconsistent with his status, title, position or responsibilities
in effect immediately prior to such assignment; or any removal of Employee from
or failure to reappoint or reelect him to any position, except in connection
with the termination of his employment for Disability, Cause, as a result of his
death or by Employee other than for Good Reason;

               (ii)  any breach by the Company of any material provision of this
Agreement or other agreements between Employee and the Company regarding
Employee's policy-making responsibilities with the Company;

               (iii)  any purported termination of Employee's employment For
Cause by the Company which does not comply with the terms of Section 3.1(b) of
this Agreement;

               (iv)  requirement that Employee relocate his office to a location
more than 50 miles from its location on the date hereof; or

               (v)  the failure by the Company or any of its subsidiaries or
affiliated companies to continue to provide Employee with employee benefits at
least as favorable in the aggregate to those enjoyed by Employee as the date
hereof except to the extent any such changes are made effective for all
executives of the Company.

                                       4
<PAGE>

     3.2  RIGHTS UPON TERMINATION.

          (a)  SECTION 3.1(a), (c) AND (e) TERMINATIONS.  If Employee's
employment is terminated pursuant to Section 3.1(a), (c) or (e) hereof, the
Company shall pay to Employee, or in the case of Employee's death, to Employee's
estate, (i) any unpaid Base Salary with respect to the period prior to the
effective date of termination, (ii) severance payments equal to the Base Salary
in effect for each year remaining in the Employment Term (prorated to account
for a partial year in the case of the year during which termination occurs),
payable in accordance with Section 2.1 hereof and the normal payroll practices
of the Company, (iii) upon payment of the exercise price, shares of UWSI Common
Stock issuable upon exercise of the Option (iv) reimbursement of expenses to
which Employee is entitled under Section 2.4 hereof and (v) to the extent
permitted by law, the Company shall continue the employee benefits which the
Employee was eligible for during the Employment Term until the sixth anniversary
of the date hereof.

          (b)  SECTION 3.1(b) AND (d) TERMINATIONS.  If Employee's employment is
terminated pursuant to Section 3.1(b) or (d), Employee shall have no further
rights against the Company hereunder, except for the right to receive (i) any
unpaid Base Salary with respect to the period prior to the effective date of
termination and (ii) reimbursement of expenses to which Employee is entitled
under Section 2.4 hereof.

          (c)  Nothing contained in this Agreement shall affect the rights and
obligations of Employee under any of the Company's employee benefit plans in
effect from time to time, and such rights and obligations shall be determined
solely by reference to such employee benefit plan documents.

                                   ARTICLE IV
                        CONFIDENTIALITY; NONCOMPETITION

     4.1  CONFIDENTIAL INFORMATION; INTELLECTUAL PROPERTY.

          (a)  CONFIDENTIAL INFORMATION. Employee acknowledges that Employee
will be required to use his personal intellectual skills on behalf of the
Company and that it is reasonable and fair that the fruits of such skills should
inure to the sole benefit of the Company.  Employee further acknowledges that
Employee already has and will acquire information of a confidential nature
relating to the operation, finances, business relationships and trade secrets of
the Company.  During Employee's employment and for a period of two years
following termination thereof, within the geographical area in which such use,
publication or disclosure would reasonably be expected to harm the Company's
existing or potential business interests, Employee will not use (except for use
in the course of the Employee's regular authorized duties on behalf of the
Company), publish, disclose or authorize anyone else to use, publish or
disclose, without the prior written consent of the Company, any confidential
information pertaining to the Company or its affiliated entities, including,
without limitation, any

                                       5
<PAGE>

information relating to existing or potential business, customers, trade or 
industrial practices, plans, costs, processes, or technical or engineering 
data; PROVIDED, HOWEVER, that following termination of Employee's employment, 
Employee shall be prohibited from using, publishing, disclosing or 
authorizing anyone else to use, publish or disclose, any confidential 
information which constitutes a trade secret under applicable law.  
Employee's obligations under this section apply to, and are intended to 
prevent, the direct or indirect disclosure of confidential information to 
others where such disclosure of confidential information would reasonably be 
considered to be useful to Employer's competitors or to a third party to 
become a competitor based in whole or in part on such disclosure of 
confidential information. Employee shall not remove or retain any figures, 
calculations, formulae, letters, papers, software, abstracts, summaries, 
drawings, blueprints, diskettes or any other material, or copies thereof, 
which contain or embody any confidential information of the Company, except 
for use in the course of Employee's regular authorized duties on behalf of 
the Company or with the prior written consent of the Company.  The foregoing 
notwithstanding, Employee has no obligation to refrain from using, publishing 
or disclosing any such confidential information which is or hereafter shall 
become available to the public otherwise than by use, publication or 
disclosure by Employee.  This prohibition also does not prohibit Employee's 
use of general skills and know-how acquired during and prior to employment, 
as long as such use does not involve the use, publication or disclosure of 
the Company's confidential information.

          (b)  AGREEMENT TO TRANSFER.  Employee shall without further payment,
assign, transfer and set over, and does hereby assign, transfer and set over, to
the Company, its successors and assigns, all Employee's right, title and
interest in and to all trade secrets, secret processes, inventions,
improvements, patents, patent applications, trademarks, trademark applications,
copyrights and any and all intellectual property rights which Employee may,
either solely or jointly with others, conceive, develop, make, or suggest at any
time during employment or within a one-year period after termination of
employment and which relate to the existing or potential products, processes,
work, research or other activities of the Company.

     4.2  NONCOMPETITION.  During Employee's employment and for a two-year
period following the termination thereof, Employee shall not, without the prior
written consent of the Company, directly or indirectly, as an employee, officer,
director, partner, consultant, owner (other than a minority shareholder interest
of not more than 1% of a company whose equity interests are publicly traded on a
nationally recognized stock exchange or over-the-counter) solicit any business
regarding services of the kinds that the Company either offered or was planning
to offer and of which Employee was aware at or before the time of Employee's
termination, from any person or entity that (a) was a customer or prospective
customer of the Company as of the date of termination and (b) was a customer
with which Employee had personal contact in regard to such services within two
years prior to said termination.

     4.3  NON-SOLICITATION.  For a period of two years after termination of
Employee's employment, Employee will not solicit, or assist any person or entity
to solicit, any employee, agent, supplier or other person having business
relations with the Company to terminate

                                       6
<PAGE>

such employee's employment or terminate or curtail such supplier's or other 
person's business relationship with the Company.

     4.4  RETURN OF DOCUMENTS.  Immediately upon termination of employment,
Employee will return to the Company, and so certify in writing to the Company,
that Employee has returned to the Company all the Company's papers, documents
and things, including information stored for use in or with computers and
software applicable to the Company's business (and all copies thereof), which
are in Employee's possession or under Employee's control, regardless whether
such papers, documents or things contain confidential information or trade
secrets.

     4.5  NOTICE; DISCLOSURE.  For a period of three years after the termination
of Employee's employment hereunder, Employee shall keep the Company promptly and
fully informed of any person or persons, partnerships, associations, limited
liability companies or corporations by whom Employee may be employed.

     4.6  NO CONFLICTS.  Employee represents and warrants that Employee has not
previously assumed any obligations inconsistent with those of this Agreement and
that employment by the Company does not conflict with any prior obligations to
third parties.

     4.7  AGREEMENT ON FAIRNESS.  Employee acknowledges that:  (i) this
Agreement has been specifically bargained between the parties and reviewed by
Employee, (ii) Employee has had an opportunity to obtain legal counsel to review
this Agreement, and (iii) the covenants made by and duties imposed upon Employee
hereby are fair, reasonable and minimally necessary to protect the legitimate
business interests of the Company, and such covenants and duties will not place
an undue burden upon Employee's livelihood in the event of termination of
Employee's employment by the Company and the strict enforcement of the covenants
contained herein.

     4.8  EQUITABLE RELIEF.  Employee acknowledges that any breach of this
Agreement will cause substantial and irreparable harm to the Company for which
money damages would be an inadequate remedy.  Accordingly, the Company shall in
any such event be entitled to obtain injunctive and other forms of equitable
relief to prevent such breach and to recover from Employee the Company's costs
(including without limitation reasonable attorneys' fees) incurred in connection
with enforcing this Agreement, in addition to any other rights or remedies
available at law, in equity or by statute.

                                   ARTICLE V
                               GENERAL PROVISIONS

     5.1  NOTICES.  Any and all notices, consents, documents or communications
provided for in this Agreement shall be given in the manner, and to the persons,
specified in Section 9.01 of the Merger Agreement.

                                       7
<PAGE>

     5.2  ENTIRE AGREEMENT.  This Agreement contains the entire understanding
and the full and complete agreement of the parties and supersedes and replaces
any prior understandings and agreements between the parties with respect to the
subject matter hereof and supersedes and replaces the employment agreement
between Employee and AMS.

     5.3  AMENDMENT.  This Agreement may be altered, amended or modified only in
a writing, signed by both of the parties hereto.  Headings included in this
Agreement are for convenience only and are not intended to limit or expand the
rights of the parties hereto.  References to Sections herein shall mean sections
of the text of this Agreement, unless otherwise indicated.

     5.4  ASSIGNABILITY.  This Agreement and the rights and duties set forth
herein may not be assigned by Employee or the Company, in whole or in part. 
This Agreement shall be binding on and inure to the benefit of each party and
such party's respective heirs, legal representatives, successors and assigns.

     5.5  SEVERABILITY.  If any court of competent jurisdiction determines that
any provision of this Agreement is invalid or unenforceable, then such
invalidity or unenforceability shall have no effect on the other provisions
hereof, which shall remain valid, binding and enforceable and in full force and
effect, and such invalid or unenforceable provision shall be construed in a
manner so as to give the maximum valid and enforceable effect to the intent of
the parties expressed therein.

     5.6  WAIVER OF BREACH.  The waiver by either party of the breach of any
provision of this Agreement shall not operate or be construed as a waiver of any
subsequent breach by either party.

     5.7  GOVERNING LAW; CONSTRUCTION.  This Agreement shall be governed by the
internal laws of the State of Wisconsin, without regard to any rules of
construction concerning the draftsman hereof.

     5.8  ATTORNEY'S FEES.  If any case of action is brought before any court to
enforce any provision of this Agreement, the Company shall reimburse Employee
for reasonable costs incurred (including reasonable attorney's fees) by Employee
if Employee prevails to any extent in any such action.

     5.9  NO MITIGATION.  If Employee's employment hereunder is terminated by
the Company without Cause because of Employee's Disability or by Employee for
Good Reason, Employee shall not be obligated to seek other employment or take
any other action by way of mitigation of the amounts payable to Employee
hereunder.

                                       8
<PAGE>

     IN WITNESS WHEREOF, the parties have executed this Agreement as of the day
and year written above.

                                       COMPANY:

                                       AMERICAN MEDICAL SECURITY
                                        HOLDINGS, INC.



                                       By: /s/ C. Edward Mordy
                                           ----------------------------------
                                           C. Edward Mordy


                                           


                                       EMPLOYEE:



                                       /s/ Wallace J. Hilliard
                                       --------------------------------------
                                       Wallace J. Hilliard


     IN WITNESS WHEREOF, United Wisconsin Services, Inc. has executed this
Agreement as of the day and year written above for the purpose of granting the
stock option contemplated in Section 2.2 hereof.

                                       UNITED WISCONSIN SERVICES, INC.



                                       By: /s/ Thomas R. Hefty
                                           ----------------------------------
                                           Thomas R. Hefty 

                       

                                       9

<PAGE>

                    EMPLOYMENT AND NONCOMPETITION AGREEMENT


     THIS AGREEMENT is executed as of this 3rd day of December, 1996, by and
between AMERICAN MEDICAL SECURITY HOLDINGS, INC., a Wisconsin corporation (the
"COMPANY"), and a wholly owned subsidiary of United Wisconsin Services, Inc., a
Wisconsin corporation ("UWSI"), and RONALD A. WEYERS, an individual
("EMPLOYEE").


                                    RECITALS

     Pursuant to that certain Agreement and Plan of Merger, dated as of July 31,
1996, among the Company, UWSI, American Medical Security Group, Inc. ("AMS"),
Wallace J. Hilliard and Employee (the "Merger Agreement"), UWSI has agreed to
acquire AMS by a merger of AMS into the Company, which shall be the surviving
corporation (the "Merger").  The parties further contemplate that, following the
Merger, UWSI will transfer substantially all of the assets received in the
Merger to the Company.  UWSI, the Company and AMS anticipate that the Merger
will become effective as of the date hereof.

     Employee is a knowledgeable and experienced executive familiar with the
business conducted by the Company.  The Company desires to employ Employee, and
Employee desires to be employed by the Company, on the terms and conditions set
forth herein.  The parties also believe it is in their best interests to make
provision for certain aspects of their relationship during and after the period
in which Employee is employed by the Company.

     NOW, THEREFORE, in consideration of the premises and the mutual agreements
and covenants contained herein, and for other good and valuable consideration,
the receipt and sufficiency of which is hereby acknowledged by the Company and
Employee, 

     IT IS HEREBY AGREED AS FOLLOWS:

                                   ARTICLE I
                                   EMPLOYMENT

     1.1  TERM OF EMPLOYMENT.  The Company hereby employs Employee, and Employee
hereby accepts employment by the Company, for the period commencing on the date
hereof and ending on the sixth anniversary of the date hereof, subject to
earlier termination as hereinafter set forth in Article III (the "EMPLOYMENT
TERM").

     1.2  POSITION AND DUTIES.  Employee shall be employed in the position of
Vice Chairman of the Board, shall have such duties as may be set forth by the
President consistent with his status and shall be subject to the authority of,
and shall report to, the Company's Board of Directors.  Except as provided in
Section 2.1 below, Employee shall be available to devote Employee's entire
business time, attention and energies exclusively to the business interests of
<PAGE>

the Company while employed by the Company during the first three (3) years of
the Employment Term, except as otherwise specifically provided for herein by
reason of illness, vacation or otherwise or approved by or on behalf of the
Board of Directors.  The Company shall provide such secretarial assistance and
office space to Employee as may be reasonably requested by Employee; provided,
that the Company shall only be required to provide secretarial assistance and
office space to the extent consistent with past practice.

                                   ARTICLE II
                        COMPENSATION AND OTHER BENEFITS

     2.1  BASE SALARY.  The Company shall pay Employee an annual salary as
follows: (i) $750,000 per year during the first year;  (ii) $500,000 per year
thereafter for the shorter of two years or such time as Employee is not
available to devote Employee's entire business time, attention and energies
exclusively to the business of the Company (as such determination is made by the
Board of Directors including by reason of "disability" as set forth in Section
3.1(c) hereof); and (iii) $100,000 per year thereafter for a period of three
years ("BASE SALARY"), payable in accordance with the normal payroll practices
of the Company.

     2.2  COMPENSATORY STOCK OPTIONS.  In addition to Base Salary and subject to
the provisions of Article III hereof, Employee has been granted, by the
Management Review Committee of UWSI an option (THE "OPTION") to purchase up to
470,000 shares of common stock, no par value per share, of UWSI  ("UWSI COMMON
STOCK") at an exercise price per share equal to 125% of the average closing
price of UWSI Common Stock on the New York Stock Exchange for the ten trading
days immediately preceding the date the Merger becomes effective, all in
accordance with the United Wisconsin Services, Inc. Equity Incentive Plan and
pursuant to a stock option agreement in the form attached hereto as EXHIBIT A. 

     2.3  BENEFIT PLANS.  The Company will establish and maintain welfare
benefit plans substantially identical to those maintained by AMS prior to the
Merger.  Employee will be eligible to participate in the Company's other welfare
benefit plans as are generally applicable to all executives of the Company, in
accordance with the terms and conditions thereof.  Notwithstanding anything to
the contrary contained in Section 3.2 hereof, the Company will also pay 38% of
the premium due under the Employers Health Insurance Company health policy
covering Employee until Employee's death.

     2.4  EXPENSES.  The Company shall reimburse Employee for all reasonable
expenses incurred in the course of the performance of Employee's duties and
responsibilities pursuant to this Agreement and consistent with the Company's
policies with respect to travel, entertainment and miscellaneous expenses, and
the Company's requirements with respect to the reporting of such expenses.

     2.5  VACATION.  The Company shall maintain vacation policies substantially
identical to those maintained by AMS prior to the Merger.  Employee shall be
entitled to a

                                       2
<PAGE>

maximum of eight (8) weeks of non-cumulative vacation in any calendar year in 
accordance with the Company's general vacation policies.

                                  ARTICLE III
                                  TERMINATION

     3.1  RIGHT TO TERMINATE; AUTOMATIC TERMINATION.

          (a)  TERMINATION WITHOUT CAUSE.  Subject to Section 3.2, the Company
may terminate Employee's employment at any time and for any reason.

          (b)  TERMINATION FOR CAUSE.  Subject to Section 3.2, the Company may
terminate Employee's employment and all of the Company's obligations under this
Agreement at any time "FOR CAUSE" (as defined below) by giving notice
to Employee stating the basis for such termination, effective immediately upon
giving such notice or at such other time thereafter as the Company may
designate.  A termination For Cause is a termination evidenced by a resolution
adopted in good faith by a majority of the Board of Directors of the Company
that Employee (i) willfully failed to substantially perform his duties under
Section 1.2, above, (other than a failure resulting from Employee's incapacity
due to physical or mental illness or injury), (ii) committed acts of fraud,
embezzlement, theft or dishonesty, as determined by a final judgment or order of
a court of competent jurisdiction, (iii) committed acts which constitute a
felony as determined by a final judgment or order of a court of competent
jurisdiction and which, in a reasonable opinion of the Board of Directors of the
Company, involve moral turpitude and have caused material embarrassment to the
Company, or (iv) Employee has attempted to obtain a personal profit from any
transaction in which the Company has an interest and which constitutes a
corporate opportunity of the Company or is adverse to the interests of the
Company, unless the transaction was approved in writing by the Company's Board
of Directors after full disclosure of all details relating to such transaction;
PROVIDED, HOWEVER, that no termination of Employee's employment shall be For
Cause as set forth in (i), above, until (a) Employee shall have had at least
forty-five (45) days to cure any conduct or act alleged to provide Cause for
termination after a written notice of demand has been delivered to Employee
specifying in detail in the manner in which Employee's conduct violates this
Agreement, and (b) Employee shall have been provided an opportunity to be heard
by the Board of Directors (with the assistance of Employee's counsel if Employee
so desires).  No act, or failure to act, on Employee's part, shall be considered
"willful" unless he has acted or failed to act without reasonable belief that
his action or failure to act was in the best interest of the Company.

          (c)  TERMINATION BY DEATH OR DISABILITY.  Subject to Section 3.2,
Employee's employment and the Company's obligations under this Agreement shall
terminate automatically, effective immediately and without any notice being
necessary, upon Employee's death or a determination of disability of Employee. 
For purposes of this Agreement, "DISABILITY" means the inability of Employee,
due to a physical or mental impairment, for 180 consecutive days or 210 days
during any period of 360 days to perform the duties and functions

                                       3
<PAGE>

contemplated by this Agreement.  A determination of disability shall be made 
by a physician chosen by the President of the Medical Society of Brown 
County, Wisconsin, and Employee shall cooperate with the efforts to make such 
determination.  Any such determination shall be conclusive and binding on the 
parties.  Any determination of total disability under this Section 3.1(c) is 
not intended to alter any benefits any party may be entitled to receive under 
any long-term disability insurance policy carried by either the Company or 
Employee with respect to Employee, which benefits shall be governed solely by 
the terms of any such insurance policy.

          (d)  TERMINATION BY EMPLOYEE.  Notwithstanding anything to the
contrary contained herein, Employee may terminate this Agreement and his
employment hereunder upon sixty (60) days written notice to the Company.

          (e)  TERMINATION FOR GOOD REASON.  Notwithstanding anything to the
contrary contained in this Agreement, Employee, by written notice to the Board
of Directors, shall have the right to terminate his employment for Good Reason.

          (f)  DEFINITION OF GOOD REASON.  For purposes of this Agreement, the
term "Good Reason" shall mean the occurrence, without Employee's written consent
thereto, of any of the following:

               (i)  the reasonable good faith determination by an arbitrator
mutually acceptable to the Company and the Employee that there has been a
material adverse change in Employee's status, title, position or
responsibilities (including reporting responsibilities); the assignment to
Employee of any duties or responsibilities which, in Employee's reasonable
judgment, are inconsistent with his status, title, position or responsibilities
in effect immediately prior to such assignment; or any removal of Employee from
or failure to reappoint or reelect him to any position, except in connection
with the termination of his employment for Disability, Cause, as a result of his
death or by Employee other than for Good Reason;

               (ii)  any breach by the Company of any material provision of this
Agreement or other agreements between Employee and the Company regarding
Employee's policy-making responsibilities with the Company;

               (iii)  any purported termination of Employee's employment For
Cause by the Company which does not comply with the terms of Section 3.1(b) of
this Agreement;

               (iv)  requirement that Employee relocate his office to a location
more than 50 miles from its location on the date hereof; or

               (v)  the failure by the Company or any of its subsidiaries or
affiliated companies to continue to provide Employee with employee benefits at
least as favorable in the aggregate to those enjoyed by Employee as the date
hereof except to the extent any such changes are made effective for all
executives of the Company.

                                       4
<PAGE>

     3.2  RIGHTS UPON TERMINATION.

          (a)  SECTION 3.1(a), (c) AND (e) TERMINATIONS.  If Employee's
employment is terminated pursuant to Section 3.1(a), (c) or (e) hereof, the
Company shall pay to Employee, or in the case of Employee's death, to Employee's
estate, (i) any unpaid Base Salary with respect to the period prior to the
effective date of termination, (ii) severance payments equal to the Base Salary
in effect for each year remaining in the Employment Term (prorated to account
for a partial year in the case of the year during which termination occurs),
payable in accordance with Section 2.1 hereof and the normal payroll practices
of the Company, (iii) upon payment of the exercise price, shares of UWSI Common
Stock issuable upon exercise of the Option (iv) reimbursement of expenses to
which Employee is entitled under Section 2.4 hereof and (v) to the extent
permitted by law, the Company shall continue the employee benefits which the
Employee was eligible for during the Employment Term until the sixth anniversary
of the date hereof.

          (b)  SECTION 3.1(b) AND (d) TERMINATIONS.  If Employee's employment is
terminated pursuant to Section 3.1(b) or (d), Employee shall have no further
rights against the Company hereunder, except for the right to receive (i) any
unpaid Base Salary with respect to the period prior to the effective date of
termination and (ii) reimbursement of expenses to which Employee is entitled
under Section 2.4 hereof.

          (c)  Nothing contained in this Agreement shall affect the rights and
obligations of Employee under any of the Company's employee benefit plans in
effect from time to time, and such rights and obligations shall be determined
solely by reference to such employee benefit plan documents.


                                   ARTICLE IV
                        CONFIDENTIALITY; NONCOMPETITION

     4.1  CONFIDENTIAL INFORMATION; INTELLECTUAL PROPERTY.

          (a)  CONFIDENTIAL INFORMATION. Employee acknowledges that Employee
will be required to use his personal intellectual skills on behalf of the
Company and that it is reasonable and fair that the fruits of such skills should
inure to the sole benefit of the Company.  Employee further acknowledges that
Employee already has and will acquire information of a confidential nature
relating to the operation, finances, business relationships and trade secrets of
the Company.  During Employee's employment and for a period of two years
following termination thereof, within the geographical area in which such use,
publication or disclosure would reasonably be expected to harm the Company's
existing or potential business interests, Employee will not use (except for use
in the course of the Employee's regular authorized duties on behalf of the
Company), publish, disclose or authorize anyone else to use, publish or
disclose, without the prior written consent of the Company, any confidential
information pertaining to the Company or its affiliated entities, including,
without limitation, any

                                       5
<PAGE>

information relating to existing or potential business, customers, trade or 
industrial practices, plans, costs, processes, or technical or engineering 
data; PROVIDED, HOWEVER, that following termination of Employee's employment, 
Employee shall be prohibited from using, publishing, disclosing or 
authorizing anyone else to use, publish or disclose, any confidential 
information which constitutes a trade secret under applicable law.  
Employee's obligations under this section apply to, and are intended to 
prevent, the direct or indirect disclosure of confidential information to 
others where such disclosure of confidential information would reasonably be 
considered to be useful to Employer's competitors or to a third party to 
become a competitor based in whole or in part on such disclosure of 
confidential information. Employee shall not remove or retain any figures, 
calculations, formulae, letters, papers, software, abstracts, summaries, 
drawings, blueprints, diskettes or any other material, or copies thereof, 
which contain or embody any confidential information of the Company, except 
for use in the course of Employee's regular authorized duties on behalf of 
the Company or with the prior written consent of the Company.  The foregoing 
notwithstanding, Employee has no obligation to refrain from using, publishing 
or disclosing any such confidential information which is or hereafter shall 
become available to the public otherwise than by use, publication or 
disclosure by Employee.  This prohibition also does not prohibit Employee's 
use of general skills and know-how acquired during and prior to employment, 
as long as such use does not involve the use, publication or disclosure of 
the Company's confidential information.

          (b)  AGREEMENT TO TRANSFER.  Employee shall without further payment,
assign, transfer and set over, and does hereby assign, transfer and set over, to
the Company, its successors and assigns, all Employee's right, title and
interest in and to all trade secrets, secret processes, inventions,
improvements, patents, patent applications, trademarks, trademark applications,
copyrights and any and all intellectual property rights which Employee may,
either solely or jointly with others, conceive, develop, make or suggest at any
time during employment or within a one-year period after termination of
employment and which relate to the existing or potential products, processes,
work, research or other activities of the Company.

     4.2  NONCOMPETITION.  During Employee's employment and for a two-year
period following the termination thereof, Employee shall not, without the prior
written consent of the Company, directly or indirectly, as an employee, officer,
director, partner, consultant, owner (other than a minority shareholder interest
of not more than 1% of a company whose equity interests are publicly traded on a
nationally recognized stock exchange or over-the-counter) solicit any business
regarding services of the kinds that the Company either offered or was planning
to offer and of which Employee was aware at or before the time of Employee's
termination, from any person or entity that (a) was a customer or prospective
customer of the Company as of the date of termination, and (b) was a customer
with which Employee had personal contact in regard to such services within two
years prior to said termination.

     4.3  NON-SOLICITATION.  For a period of two years after termination of
Employee's employment, Employee will not solicit, or assist any person or entity
to solicit, any employee, agent, supplier or other person having business
relations with the Company to terminate

                                       6
<PAGE>

such employee's employment or terminate or curtail such supplier's or other 
person's business relationship with the Company.

     4.4  RETURN OF DOCUMENTS.  Immediately upon termination of employment,
Employee will return to the Company, and so certify in writing to the Company,
that Employee has returned to the Company all the Company's papers, documents
and things, including information stored for use in or with computers and
software applicable to the Company's business (and all copies thereof), which
are in Employee's possession or under Employee's control, regardless whether
such papers, documents or things contain confidential information
 or trade secrets.

     4.5  NOTICE; DISCLOSURE.  For a period of three years after the termination
of Employee's employment hereunder, Employee shall keep the Company promptly and
fully informed of any person or persons, partnerships, associations, limited
liability companies or corporations by whom Employee may be employed.

     4.6  NO CONFLICTS.  Employee represents and warrants that Employee has not
previously assumed any obligations inconsistent with those of this Agreement and
that employment by the Company does not conflict with any prior obligations to
third parties.

     4.7  AGREEMENT ON FAIRNESS.  Employee acknowledges that:  (i) this
Agreement has been specifically bargained between the parties and reviewed by
Employee, (ii) Employee has had an opportunity to obtain legal counsel to review
this Agreement, and (iii) the covenants made by and duties imposed upon Employee
hereby are fair, reasonable and minimally necessary to protect the legitimate
business interests of the Company, and such covenants and duties will not place
an undue burden upon Employee's livelihood in the event of termination of
Employee's employment by the Company and the strict enforcement of the covenants
contained herein.

     4.8  EQUITABLE RELIEF.  Employee acknowledges that any breach of this
Agreement will cause substantial and irreparable harm to the Company for which
money damages would be an inadequate remedy.  Accordingly, the Company shall in
any such event be entitled to obtain injunctive and other forms of equitable
relief to prevent such breach and to recover from Employee the Company's costs
(including without limitation reasonable attorneys' fees) incurred in connection
with enforcing this Agreement, in addition to any other rights or remedies
available at law, in equity or by statute.

                                   ARTICLE V
                               GENERAL PROVISIONS

     5.1  NOTICES.  Any and all notices, consents, documents or communications
provided for in this Agreement shall be given in the manner, and to the persons,
specified in Section 9.01 of the Merger Agreement.

                                       7
<PAGE>

     5.2  ENTIRE AGREEMENT.  This Agreement contains the entire understanding
and the full and complete agreement of the parties and supersedes and replaces
any prior understandings and agreements between the parties with respect to the
subject matter hereof and supersedes and replaces the employment agreement
between Employee and AMS.

     5.3  AMENDMENT.  This Agreement may be altered, amended or modified only in
a writing, signed by both of the parties hereto.  Headings included in this
Agreement are for convenience only and are not intended to limit or expand the
rights of the parties hereto.  References to Sections herein shall mean sections
of the text of this Agreement, unless otherwise indicated.

     5.4  ASSIGNABILITY.  This Agreement and the rights and duties set forth
herein may not be assigned by Employee or the Company, in whole or in part. 
This Agreement shall be binding on and inure to the benefit of each party and
such party's respective heirs, legal representatives, successors and assigns.

     5.5  SEVERABILITY.  If any court of competent jurisdiction determines that
any provision of this Agreement is invalid or unenforceable, then such
invalidity or unenforceability shall have no effect on the other provisions
hereof, which shall remain valid, binding and enforceable and in full force and
effect, and such invalid or unenforceable provision shall be construed in a
manner so as to give the maximum valid and enforceable effect to the intent of
the parties expressed therein.

     5.6  WAIVER OF BREACH.  The waiver by either party of the breach of any
provision of this Agreement shall not operate or be construed as a waiver of any
subsequent breach by either party.

     5.7  GOVERNING LAW; CONSTRUCTION.  This Agreement shall be governed by the
internal laws of the State of Wisconsin, without regard to any rules of
construction concerning the draftsman hereof.

     5.8  ATTORNEY'S FEES.  If any case of action is brought before any court to
enforce any provision of this Agreement, the Company shall reimburse Employee
for reasonable costs incurred (including reasonable attorney's fees) by Employee
if Employee prevails to any extent in any such action.

     5.9  NO MITIGATION.  If Employee's employment hereunder is terminated by
the Company without Cause because of Employee's Disability or by Employee for
Good Reason, Employee shall not be obligated to seek other employment or take
any other action by way of mitigation of the amounts payable to Employee
hereunder.

                                       8
<PAGE>

     IN WITNESS WHEREOF, the parties have executed this Agreement as of the day
and year written above.


                                       COMPANY:

                                       AMERICAN MEDICAL SECURITY
                                        HOLDINGS, INC.



                                       By: /s/ C. Edward Mordy
                                           ----------------------------------
                                           C. Edward Mordy


                                       EMPLOYEE:



                                       /s/ Ronald A. Weyers
                                       --------------------------------------
                                       Ronald A. Weyers


     IN WITNESS WHEREOF, United Wisconsin Services, Inc. has executed this
Agreement as of the day and year written above for the purpose of granting the
stock option contemplated in Section 2.2 hereof.


                                       UNITED WISCONSIN SERVICES, INC.



                                       By: /s/ Thomas R. Hefty
                                           ----------------------------------
                                           Thomas R. Hefty, President

                                       9

<PAGE>

                              AMENDED AND RESTATED

                            JOINT VENTURE AGREEMENT


     THIS AMENDED AND RESTATED JOINT VENTURE AGREEMENT (the "Agreement") 
effective as of the 1st day of January, 1997 by and among Blue Cross & Blue 
Shield United of Wisconsin, a Wisconsin Chapter 613 insurance corporation 
("Blue Cross"), United Wisconsin Services, Inc., a Wisconsin Chapter 180 
business corporation ("UWS"), Valley Health Plan, Inc., a Wisconsin Chapter 
611 insurance corporation ("VHP"), and Midelfort Clinic, Ltd., Mayo Health 
System, a Wisconsin Chapter 181 business corporation (the "Clinic").

                                   PREAMBLE

     WHEREAS, Blue Cross and the Clinic entered into a Joint Venture 
Agreement dated January 1, 1992 (the "1992 Agreement") for the purpose of 
enhancing their respective businesses regarding managed care products which 
utilize a provider network;

     WHEREAS, the parties to the 1992 Agreement wish to enter into an 
amended and restated agreement (the "Amended and Restated Joint Venture 
Agreement), effective January 1, 1997, to address changes in product lines 
and benefit design that have occurred since the inception of the joint 
venture and to amend the 1992 Agreement in other respects as set forth herein;

     WHEREAS, the Clinic has sold Midelfort Health Plan, Inc. ("MHP", n/k/a 
VHP) to Blue Cross' affiliate, UWS, while retaining

<PAGE>

an option to repurchase, under a Purchase and Sale Agreement dated as of 
January 1, 1992 ("Purchase and Sale Agreement"), amended effective January 1, 
1997;

     WHEREAS, the parties wish to coordinate the design and marketing of 
various managed care products which utilize a provider network, including, 
without limitation, Preferred Provider Organization ("PPO"), Point of Service 
("POS") and Health Maintenance Organization ("HMO") products and programs, 
all of which may be fully insured or self-funded;

     WHEREAS, the Clinic shall participate in these products not only as the 
primary provider but also in the business of designing and marketing these 
products;

     WHEREAS, the Underwriters shall be liable for losses incurred by the 
products, but shall share with the Clinic the collective profits of the 
products; and

     WHEREAS, Midelfort Clinic, Ltd. has been acquired by Mayo Foundation 
for Medical Education and Research and the parties have consented to the 
assignment by Midelfort Clinic, Ltd. to Midelfort Clinic, Ltd., Mayo Health 
System, all of its right, title and interest in, to and under the 1992 
Agreement and the Amended and Restated Joint Venture Agreement.

     NOW THEREFORE, for good and valuable consideration, the receipt and 
sufficiency of which is hereby acknowledged, the parties hereto agree as 
follows:

                                      -2-
<PAGE>

                             1.  SCOPE OF AGREEMENT

1.1  Blue Cross shall be defined herein to include all its respective 
     subsidiaries and affiliates except wherein UWS is referred to 
     specifically.  The Clinic shall be defined herein to include all its 
     respective subsidiaries and affiliates in which the Clinic has an 
     ownership interest (but not its sole member).

1.2  The parties to this Agreement have entered into a series of related 
     contracts with one another in order to produce, market, and administer 
     managed care products which utilize a provider network.  The 
     relationships between and among the parties are that of independent 
     contractors working together in a cooperative arrangement.  It is not 
     the intent of the parties to create, nor should this Agreement be 
     construed to create, a partnership or an employment relationship between 
     or among the parties.

1.3  This Agreement shall not create any agency relationship between or among 
     the parties other than those specifically enumerated in provider 
     agreements and administrative services agreements entered into between 
     Blue Cross and VHP, as the underwriters, and the Clinic.  This Agreement 
     creates no fiduciary relationship between or among any of the parties.

                                      -3-
<PAGE>

                                 2.  PRODUCTS

2.1  The parties will design and market various managed care products which 
     utilize a provider network, including PPO, POS and HMO, all of which may 
     be fully insured or self-funded.  (Fully insured products are referred 
     to herein collectively as "Insured Products" and self-funded products 
     are referred to herein collectively as "Self-funded Products").

2.2  Blue Cross shall be the underwriter of the insured PPO plans and the 
     indemnity segment of POS plans and VHP shall be the underwriter of the 
     insured HMO plans (Blue Cross and VHP are in this role collectively 
     referred to as the "Underwriters").  On any self-funded program, Blue 
     Cross shall be the marketer of the PPO plans and VHP shall be the 
     marketer of the HMO and POS plans (Blue Cross and VHP are in this role 
     collectively referred to as the "Marketers").

2.3  The Clinic shall be the primary provider for all products contemplated 
     by this Agreement.  The Clinic shall enter into provider agreements with 
     the Underwriters and the Marketers.

2.4  It is the intent of Blue Cross and the Clinic to cooperate in the design 
     and development of a Medicare Risk product and a managed care Workers' 
     Compensation product at such time that the parties mutually agree that 
     economic and market conditions are favorable.

                                      -4-
<PAGE>

                              3.  GOVERNING BOARD

3.1  The cooperative arrangement contemplated by this Agreement shall be 
     directed through a Governing Board.  Blue Cross and the Clinic shall 
     each select four members of the Governing Board.  The Governing Board 
     may select a smaller executive committee to manage the joint venture on 
     a day-to-day basis subject to the control of the Governing Board.

3.2  With respect to both Insured Products and Self-funded Products, all 
     major policies and decisions regarding the Underwriter's and/or 
     Marketer's business plan, marketing, benefit design, public relations, 
     provider contracting (including capitation and fee schedule) 
     administrative services agreements, and medical underwriting guidelines 
     shall be subject to approval by the Governing Board.  Notwithstanding 
     the foregoing, the direct Underwriters shall have ultimate authority on 
     Insured Products in setting rates, medical underwriting functions and 
     reinsurance.  VHP shall arrange for reinsurance for plans it underwrites 
     through a competitive bid process.  Selection of the reinsurer shall be 
     based on price and cost control services offered by the reinsurer. 
     Notwithstanding the foregoing, VHP's selection of a reinsurer is subject 
     to the prior approval of the Governing Board.

3.3  In the event the positions of Director of VHP and/or the primary Medical 
     Director for VHP become vacant, the

                                      -5-
<PAGE>

     recommended candidate for either position will require the approval of 
     the Governing Board.

3.4  The four members of the Governing Board selected by Blue Cross shall be 
     responsible for selecting, negotiating and terminating contracts with 
     other independent providers, who are not otherwise affiliates of the 
     Clinic or members of the Mayo Health System, on behalf of Blue Cross 
     and/or VHP as Underwriters and/or Marketers subject to the following 
     conditions and restrictions:

     (a)  The four members of the Governing Board selected by the Clinic 
          shall be solicited to offer comments relating to the selection of 
          and contracting with independent providers or their termination.  
          Upon receipt of comments offered by the Clinic's Governing Board 
          members, a majority vote solely of the four Blue Cross members of 
          the Governing Board shall determine which such providers are 
          selected, the contract terms offered and afforded them and if and 
          when their contracts are terminated.

     (b)  Notwithstanding the foregoing, if any such independent providers 
          are afforded contract terms which are, in whole or in particular 
          part, more favorable to such providers than those afforded the 
          Clinic under its provider agreements with the Underwriters and/or 
          Marketers, such more favorable terms shall

                                      -6-
<PAGE>

          automatically and without further action of the parties be 
          incorporated in such agreements with the Clinic and shall remain in 
          place so long as such terms are afforded one or more independent 
          providers.

     (c)  In selecting independent providers, the Blue Cross members of the 
          Governing Board shall duly consider:  the medical credentials of 
          such providers; whether the provider's credentials meet standards 
          set by the National Committee for Quality Assurance or other 
          accrediting agency acceptable to the Governing Board; whether there 
          is a need for their participation in order to provide an adequate 
          and appropriate level of medical services to insureds/enrollees; 
          whether the addition of such providers and the contract terms to be 
          afforded them are consistent with and will promote the provision of 
          managed medical care on a cost-efficient basis; and such other 
          factors as are reasonably deemed relevant by the Blue Cross members 
          of the Governing Board.

     (d)  Each application of an independent provider shall be duly 
          considered by the Blue Cross members of the Governing Board on a 
          timely basis and such members' decision on each such application 
          shall be timely communicated to the applicant.

                                      -7-
<PAGE>

                     4.  SERVICE AGREEMENTS AND PAYMENT TERMS

4.1  It is acknowledged that the Clinic and Blue Cross have entered into 
     administrative services agreements effective January 1, 1992 with the 
     Underwriters and/or Marketers regarding administration of the Insured 
     Products and/or Self-funded Products.  The Governing Board and executive 
     committee members shall be compensated for their services to the joint 
     venture through the administrative services agreements.  It is 
     anticipated that the Clinic, through administrative services agreements, 
     will provide quality assurance and medical management services to the 
     Underwriters and/or Marketers.  All administrative services agreements 
     entered into shall receive approval of the Governing Board.

4.2  As to Insured Products, the terms of the administrative services 
     agreements shall provide that the Clinic and Blue Cross shall be 
     compensated for their services on an Actual Cost basis such that all 
     administrative profit will remain with the Underwriters to be shared 
     through the profit sharing formula outlined in Article 5 below.  "Actual 
     Cost" as used herein, shall be defined as direct costs and indirect cost 
     allocation as provided for in the administrative services agreements.

4.3  As to Self-funded Products, all other factors being equal, the Marketers 
     shall treat the Clinic and Blue Cross as

                                      -8-
<PAGE>

     preferred vendors of administrative services. Terms and conditions of 
     such administrative services agreements shall be negotiated on an 
     arms-length basis.  Notwithstanding the above, the Clinic and Blue Cross 
     shall provide such goods and/or services to the Marketers on terms no 
     less favorable than each one provides similar goods and services to 
     third parties.

4.4  VHP, as the Underwriter of the insured HMO plans, has entered into a 
     provider agreement with the Clinic to be the primary provider within the 
     network for the HMO plans.  The terms of the provider agreement shall 
     provide for: 

     (a)  the Clinic to be reimbursed through capitation.  Effective January 
          1, 1997, the capitation rate shall be the rate in effect on 
          December 31, 1996, as shown in Attachment B, increased by five 
          percent (5%).  At the Clinic's written request prior to July 1, 
          1997, the capitation rate shall be increased not less than an 
          additional two percent (2%) or more than an additional two and 
          one-half percent (2 1/2%) of the rate in effect on December 31, 
          1996, with the rate of change becoming effective on July 1, 1997.  
          Thereafter, annual increases, if any, shall be made on each January 
          1, with the rate of increase over the prior year's rate not to 
          exceed the rate of increase of the medical care component of the 
          Consumer Price Index ("CPI") for all

                                      -9-
<PAGE>

          urban consumers, United States City Average, during the preceding 
          twelve month period running from October 1 through September 30. 
          The Clinic shall provide written notice to VHP of any increase in 
          the fee schedule by December 1 of each year, any increase to become 
          effective on the following January 1.  The capitation shall be 
          adjusted to reflect the following factors:  age, sex, family status 
          (e.g., single, two individuals, family), product line and variable 
          office copayment.  The capitation amount paid to the Clinic for 
          each product line shall be actuarially determined to reflect the 
          anticipated utilization of services.  However, regardless of the 
          foregoing, the Clinic agrees that it shall offer to the joint 
          venture its Best Price for all products offered under this 
          Agreement within the Exclusive Area as defined in Section 6.1.  
          "Best Price" as used herein shall mean a price that is equal to or 
          lower than the price the Clinic accepts from any other 
          non-governmental payor with respect to insured and self-funded HMO, 
          PPO, and POS products.

     (b)  annual review of reimbursement to the Clinic to consider the impact 
          of new technology, which is not reflected in the CPI, and 
          unexpected changes in applicable community standards of practice, 
          upon the capitation rate with adjustments negotiated if

                                      -10-
<PAGE>

          appropriate and, if the parties cannot agree upon an appropriate 
          adjustment, a provision that the Governing Board shall determine 
          the appropriate adjustment, if any.

     (c)  an initial term of three years which may be renewed for an 
          additional three year term by mutual agreement; otherwise renewal 
          shall be for one year terms unless written notice of termination is 
          given at least 180 days prior to the end of the then current term 
          with a party able to terminate the Agreement at the end of the 
          initial term if proper notice is given; and

     (d)  the portion of the premium collected by VHP to be budgeted for the 
          hospital fund (the "Hospital Fund") to be set at thirty and 
          one-half percent (30 1/2%) of the premium revenue.  (A description 
          of the manner in which the Hospital Fund is calculated is attached 
          hereto as Attachment A, which is incorporated herein by this 
          reference.)   At the end of each calendar year, if the Hospital 
          Fund shows a deficit, each clinic affiliated with VHP (hereafter 
          "Option Clinic") shall be responsible for a percentage of the 
          deficit equal to the percentage of VHP members, on average, 
          serviced by that Option Clinic during such calendar year.  If the 
          Hospital Fund shows an excess at the end of a calendar year, each 
          Option Clinic shall be entitled to a pro

                                      -11-
<PAGE>

          rata share of the excess that is equal to the percentage of 
          membership, on average, serviced by that Option Clinic during such 
          calendar year compared to the total VHP membership during such 
          calendar year.  Settlement of the Hospital Fund  shall be completed 
          by July 1 of each calendar year for the prior year's operations.  
          VHP shall provide the Option Clinics with Hospital Fund status 
          reports on a quarterly basis.  The determination of Option Clinics 
          to be reimbursed from the Hospital Fund, and the percentage level 
          of reimbursement for each Option Clinic, shall be made upon a 
          majority vote of the Governing Board.

4.5  As to the insured PPO and POS products, the Clinic shall be the primary 
     provider to these plans.  The Clinic shall provide medical services to 
     the PPO and POS plan beneficiaries pursuant to separate provider 
     agreements which shall be entered into as each such plan is established. 
     The terms of the provider agreements shall provide for: (a) the Clinic 
     to be reimbursed at the Clinic's then current fee schedule less a ten 
     percent (10%) discount; (b) the fee schedule shall be the Clinic's 1996 
     fee schedule with such changes as the Clinic enacts from time to time; 
     however, for purposes of this Agreement, any increase in a given CPT 
     code shall not exceed the increase in the medical care component of the 
     CPI for all urban consumers, United States City

                                      -12-
<PAGE>

     Average, for the same period of time as that period of time beginning 
     with the month in which the 1996 fee schedule was put into effect 
     through the time of the proposed increase in the CPT code, except that 
     an increase in a given CPT code may exceed the increase in the medical 
     care component of the CPI if approved by the Governing Board; and (c) 
     with Governing Board approval, review by the Governing Board of 
     reimbursement to the Clinic if utilization review illustrates the 
     Clinic's utilization or resulting cost to be above peer norm for three 
     consecutive quarters, with adjustments negotiated if appropriate.

                                5.  PROFIT SHARING

5.1  Underwriting losses shall be the liability of the Underwriters, Blue 
     Cross and/or VHP respectively, on the Insured Products.  Notwithstanding 
     the above, fifty percent of the aggregate net profits (calculated as set 
     forth below) shall be paid to the Clinic as set forth below.

5.2  Aggregate net profits shall be the sum of the following profits and 
     losses determined over the entire Initial Term of this Amended and 
     Restated Agreement as defined in Section 7.1 herein:

     (a)  Net profit/loss of VHP.  Such net profit/loss shall be determined 
          by applying the same accounting principles applied in preparing 
          MHP's December 31, 1991 financial statement.  As clarification, 
          calculation of net

                                      -13-
<PAGE>

          profit/loss shall not take into account any adjustments to the 
          reconciled purchase price as outlined in Section 4.4 of the 
          Purchase and Sale Agreement, any profit sharing payments made 
          pursuant to this Agreement, or any provision for the payment of 
          taxes.  As further clarification, a sample profit-sharing 
          calculation is attached to this Agreement and incorporated herein 
          as Attachment C.  Notwithstanding actual administrative expenses 
          incurred, total administrative expenses which may be charged 
          against income in calculating net profit/loss of VHP shall be the 
          lesser of:  (i) actual costs incurred by VHP; or (ii) eight and 
          one-half percent (8 1/2%) of the gross premiums received for that 
          benefit year by VHP.

     (b)  Net underwriting profit/loss of each insured POS plan underwritten 
          by Blue Cross and offered by this joint venture.  Net underwriting 
          profit/loss shall be calculated as net earned premiums less the sum 
          of incurred claims and administrative expenses.  Total 
          administrative expenses used in calculating net underwriting 
          profit/loss shall not exceed the actual costs incurred by the 
          Underwriter pursuant to the administrative services agreements 
          referenced in Section 4.2 of this Agreement.

                                      -14-
<PAGE>

     (c)  Net profit/loss of excess loss reinsurance provided by an insurer 
          affiliated with Blue Cross for each insured POS plan underwritten 
          by Blue Cross and offered by this joint venture.  Such net 
          profit/loss shall be calculated as reinsurance premium paid to the 
          reinsurer, less: (i) claims paid plus; (ii) a reserve for claims 
          reported but not yet paid, and claims incurred but not yet 
          reported; and (iii) administrative expenses or fees related to the 
          reinsurance policy.

5.3  Aggregate net profits/losses shall be determined over the entire Initial 
     Term of this Agreement as defined in Section 7.1 herein.  
     Notwithstanding the above, the Clinic is interested in sharing net 
     profits with the Underwriters on an interim basis and the Underwriters 
     are interested in recouping, on an interim basis, from the Clinic any 
     profits shared for which loss carry backs indicate an overpayment was 
     made.  Interim profit sharing and recoupment shall be as follows:

     (a)  Within 120 days following the end of the first Benefit Year, UWS 
          shall determine the aggregate net profits or losses as described in 
          Section 5.2, above for that Benefit Year alone.  "Benefit Year" is 
          defined as a calendar year beginning on January 1 and ending on 
          December 31 of the same year for all years falling within the 
          Initial Term of this Agreement.  If

                                      -15-
<PAGE>

          aggregate net profits are present, UWS shall make available to the 
          Clinic a line of credit, within 150 days following the end of the 
          first Benefit Year, equal to the Clinic's fifty percent (50%) share 
          of the aggregate net profits. The Clinic may draw on the line of 
          credit.  Any monies so drawn on by the Clinic shall herein be 
          referred to as the "Balance Drawn".

     (b)  Within 120 days following the end of the second Benefit Year, UWS 
          shall determine the aggregate net profits or losses as described in 
          Section 5.2 above, in the aggregate for the first two Benefit 
          Years, accounting for both loss carry forwards and loss carry backs.

          (i)    Within 150 days following the end of each such Benefit Year, 
                 the amount of the line of credit shall be adjusted so as to 
                 be equal to the Clinic's fifty percent (50%) share of the 
                 aggregate net profits so calculated.  A party's share of 
                 aggregate net profits shall not include any investment 
                 income attributable to the other party's share of aggregate 
                 net profits.

          (ii)   If after such adjustment to the amount of the line of credit 
                 the Balance Drawn by the Clinic exceeds the adjusted line of 
                 credit ("Overdraft"), the Clinic shall repay to UWS

                                      -16-
<PAGE>

                 the amount of the Overdraft plus accruing interest.  
                 Repayment shall be in twelve equal installments beginning on 
                 the first of the month 150 days following the end of the 
                 last Benefit Year.  Interest on the monies owed by the 
                 Clinic shall accrue at the prime rate, plus 100 basis 
                 points, as determined by M & I Marshall & Ilsley Bank, 
                 Milwaukee, Wisconsin, on the close of business on the last 
                 business day of the month preceding when the first 
                 installment is due.  Interest shall accrue beginning on the 
                 first of the month 150 days following the end of the last 
                 Benefit Year.  The Clinic may repay all or part of the 
                 Overdraft at any time.

     (c)  Within 180 days following the end of the third Benefit Year of the 
          Initial Term, UWS shall determine the aggregate net profits or 
          losses as determined in Section 5.2 above for all Benefit Years 
          which comprise the Initial Term of this Agreement, accounting for 
          both loss carry forwards and loss carry backs.

          (i)    If aggregate net profits are present, UWS shall pay to the 
                 Clinic, within 210 days following the end of the third 
                 Benefit Year of the Initial Term, the Clinic's respective 
                 fifty

                                      -17-
<PAGE>

                 percent (50%) share of the aggregate net profits.  The 
                 Clinic's share of such aggregate net profits shall be paid 
                 to it by UWS first canceling the Balance Drawn by the 
                 Clinic, up to the Clinic's share of such aggregate net 
                 profits.  If after such cancellation, aggregate net profits 
                 remain to be paid to the Clinic by UWS, an appropriate cash 
                 payment shall be made by UWS to the Clinic.  If after such 
                 cancellation an Overdraft remains to be paid by the Clinic 
                 on the line of credit, the Clinic shall repay such Overdraft 
                 as set forth in item (ii) below.

          (ii)   If aggregate net losses are present, the Clinic shall repay 
                 UWS the Overdraft.  Repayment shall be within 210 days 
                 following the end of the third Benefit Year of the Initial 
                 Term.  Interest on the monies owed by the Clinic shall 
                 accrue at the prime rate, plus 100 basis points, as 
                 determined by M & I Marshall & Ilsley Bank, Milwaukee, 
                 Wisconsin, on the close of business on the last business day 
                 of the month preceding when repayment is due.  Interest 
                 shall accrue beginning on the first of the month 210 days 
                 following the end of the

                                      -18-
<PAGE>

                 final Benefit Year of the Initial Term.  The Clinic may 
                 repay all or part of the amount owed at any time.

     (d)  If, after the Initial Term, this Agreement is renewed for an 
          additional three-year term or terms in accordance with Section 7.1, 
          aggregate net profits shall be shared on an interim basis as 
          described in (a) and (b), above, with final reconciliation 
          occurring following the third year of each such three-year term as 
          described in (c) above.  If this Agreement is renewed for one or 
          more one-year terms, final reconciliation shall occur at the end of 
          each such one-year term.

                                6.  EXCLUSIVITY

6.1  Unless otherwise agreed by the Governing Board, and subject to Section 
     6.2 below, no party may, during the Initial Term (as defined in Section 
     7.1) or any subsequent term(s) of this Amended and Restated Joint 
     Venture Agreement directly or indirectly offer or participate in the 
     offering, except through this joint venture, of any HMO, PPO, POS or 
     other managed care products, which utilize a provider network, either 
     insured, or self-funded, which has a participating provider located in 
     any of the following Wisconsin geographic areas: the counties of Barron, 
     Chippewa, Eau Claire and Dunn; and the five-digit zip code area(s)

                                      -19-
<PAGE>

     comprising the City of Mondovi (this geographic area is hereinafter 
     referred to as the "Exclusive Area").

6.2  The Clinic may, without the prior approval of the Governing Board, 
     participate with parties other than Blue Cross, UWS and VHP in the 
     offering of managed care plans within the Exclusive Area only if:

     (a)  such managed care plans are offered only to employers having 
          multiple locations, one or more of which is located within the 
          Exclusive Area, and with employer headquarters located outside the 
          Exclusive Area;

6.3  During the term of this Agreement, the Clinic agrees to serve as a 
     provider for Blue Cross' PPO and POS plans for the following groups and 
     shall take such steps as are necessary to persuade Luther Hospital to 
     continue to serve as a provider in the same capacity:

     (a)  groups with operations and corporate headquarters located within 
          the Exclusive Area;

     (b)  groups with operations and/or corporate headquarters located within 
          Wisconsin but outside the Exclusive Area; and

     (c)  groups with corporate headquarters outside Wisconsin for which Blue 
          Cross participates with other Blue Cross

                                      -20-
<PAGE>

          and/or Blue Shield plans in the administration of the groups' Blue 
          Cross and/or Blue Shield labelled benefit plans.

6.4  The Clinic agrees to serve as a provider for subsidiaries or affiliates 
     of Blue Cross as of January 1, 1997, (not to include American Medical 
     Security Group, Inc.) which offer PPO networks for Insured Products and 
     third party administrative ("TPA") services for Self-funded Products.  
     However, the Clinic agrees to serve as a provider for an additional Blue 
     Cross affiliated TPA that may be formed after January 1, 1997.  Clinic 
     further agrees to take such steps as are necessary to persuade Luther 
     Hospital to serve as a provider in the same capacity.  

6.5  The Clinic may terminate its agreement to serve as a provider for the 
     products referenced in sections 6.3 and 6.4, above, by providing Blue 
     Cross or its subsidiary or affiliate, as appropriate, with ninety (90) 
     days prior written notice, with termination to be effective as of 
     January 1 of the following calendar year.  In the event that the Clinic 
     exercises this option to terminate, the termination shall have no affect 
     on the parties' other rights and obligations under this Agreement, nor 
     shall the Clinic or Blue Cross, or their respective subsidiaries and 
     affiliates, have any further obligation to the other parties with 
     respect to the products referenced in sections 6.3 and

                                      -21-
<PAGE>

     6.4, except that: (i) the Clinic agrees to extend continued provider 
     services to all groups affected by the termination until the end of each 
     such group's benefit year; and (ii) during the course of any such 
     extension, the Clinic agrees to accept the same reimbursement terms and 
     other Agreement terms that were in effect immediately prior to 
     termination.

6.6  The parties to this Agreement acknowledge and agree that the provisions 
     of this Article 6, relating to exclusivity, are binding on those 
     subsidiaries and affiliates of the Clinic existing on January 1, 1992, 
     and shall be binding on later acquired or established subsidiaries or 
     affiliates only if such entities signify in writing their intent to be 
     bound.

                           7.  TERM AND TERMINATION

7.1  The initial term ("Initial Term") of this Amended and Restated Joint 
     Venture Agreement shall be for three years, commencing on January 1, 
     1997 and continuing in effect through December 31, 1999.  This Agreement 
     may be renewed for an additional three year term, commencing on January 
     1, 2000, by mutual written agreement of the parties; otherwise the joint 
     venture shall automatically renew for one year terms unless written 
     notice of termination is given at least 180 days prior to the end of the 
     then current term.  This Agreement may be terminated at the end of the 
     Initial Term if proper notice is given.

                                      -22-
<PAGE>

7.2  Notwithstanding the above, if, in accordance with the Purchase and Sale 
     Agreement, Clinic exercises its right to repurchase all outstanding 
     shares of VHP stock from UWS upon the third anniversary of this Amended 
     and Restated Joint Venture Agreement, or its termination, whichever is 
     earlier, this Agreement shall terminate unless the parties mutually 
     agree otherwise in writing.  Additionally, in the event that a party 
     substantially breaches any material term or condition of this Agreement, 
     notice of the specific breach shall be given to the breaching party.  
     The breaching party shall have sixty (60) days to cure such breach.  In 
     the event the breaching party fails to cure said breach, the 
     non-breaching party shall have the right to terminate this Agreement on 
     thirty (30) days prior written notice.

7.3  Notwithstanding the termination of this Agreement, all provider and 
     administrative services agreements entered into by the parties shall 
     continue according to the provisions contained in those provider 
     agreements.   

                               8.  MISCELLANEOUS

8.1  The parties agree that a high quality of service and participation in 
     this joint venture are to be provided by each party in their respective 
     duties and obligations.

8.2  In the event of a dispute between the parties relating to this 
     Agreement, such dispute shall be resolved by arbitration in accordance 
     with the rules of the American

                                      -23-
<PAGE>

     Arbitration Association.  The inability of the Governing Board to take 
     action with regard to a particular matter due to an impasse shall not be 
     treated as a dispute affording either party the right to demand 
     arbitration to resolve such impasse.

8.3  This Agreement supersedes all prior agreements, proposals, offers or 
     letters of intent, including the 1992 Agreement, relating to the subject 
     matter hereof.  Any amendment to this Agreement must be in writing, 
     executed by, and delivered to, each of the parties.

8.4  In the event that a court, regulator, or administrative judge of 
     competent jurisdiction declares any provision of this Agreement to be 
     invalid or unenforceable, such declaration shall have no effect on the 
     validity or enforceability of the remainder of this Agreement; provided, 
     however, that the basic purposes of this Agreement may be achieved 
     through the remaining valid provisions.

8.5  The parties acknowledge that all material and information of a given 
     party which has or will come into the possession of another party in 
     connection with this Agreement consists of confidential and proprietary 
     data.  Each party agrees to hold such material and information in 
     strictest confidence, not to make use thereof other than for the 
     performance of this Agreement, and not to release or disclose it to any

                                      -24-
<PAGE>

     third party other than for the performance of this Agreement.

8.6  Failure by any party to insist upon compliance with any term or 
     provision of this Agreement at any time or under any set of 
     circumstances will not operate to waive or modify that provision or 
     render it unenforceable at any other time.

8.7  This Agreement shall be construed according to the laws of the State of 
     Wisconsin.

8.8  All notices required or permitted by this Agreement shall be sent to the 
     following addresses, or to such other persons or locations indicated in 
     writing by the parties:

     BLUE CROSS:
     Penny J. Siewert, Vice President of Regional Services
     N17 W24340 Riverwood Drive
     Waukesha, WI  53188

     UWS:
     Thomas R. Hefty, President
     401 West Michigan Street
     Milwaukee, WI 53203

     VHP:
     Norman L. Keller, President
     Valley Health Plan, Inc.
     2270 EastRidge Center
     Eau Claire, WI  54701

     CLINIC:
     Robert Downs, Executive Vice President
     Midelfort Clinic, Ltd., Mayo Health System
     1400 Bellinger Street
     P. O. Box 1510
     Eau Claire, WI  54702

8.9  No party may assign its rights or delegate its duties under this 
     Agreement without the prior written consent of the other parties.  Such 
     approved assignment or delegation shall

                                      -25-
<PAGE>

     inure to the benefit of the parties, their successors, and their 
     permitted assigns or delegates.

8.10 Each signatory hereto represents and warrants that his/her execution 
     of this Agreement on behalf of his/her respective party has been duly 
     authorized and approved by the parties' Board of Directors and/or 
     shareholders (if legally required).

                                      -26-
<PAGE>

   IN WITNESS WHEREOF, the parties have caused this Agreement to be executed 
by their respective representatives.

Attest:                                BLUE CROSS & BLUE SHIELD
                                       UNITED OF WISCONSIN


- --------------------------
                                       By:  /s/ [illegible]
                                           -----------------------------

                                       Title:
                                              --------------------------


Attest:                                UNITED WISCONSIN SERVICES, INC.


- --------------------------
                                       By: /s/ [illegible]
                                           -----------------------------

                                       Title: President & CEO
                                              --------------------------


Attest:                                VALLEY HEALTH PLAN, INC.


- --------------------------
                                       By: /s/ Norman L. Keller
                                           -----------------------------

                                       Title: President
                                              --------------------------


Attest:                                MIDELFORT CLINIC, LTD., MAYO
                                       HEALTH SYSTEM

- --------------------------
                                       By: /s/ [illegible]
                                           -----------------------------

                                       Title: President
                                              --------------------------

                                      -27-
<PAGE>

                                  ATTACHMENT A

                       VALLEY HEALTH PLAN HOSPITAL FUND

   A.  During each calendar year of the Amended and Restated Joint Venture 
Agreement ("Agreement"), the Hospital Fund shall be set at thirty and 
one-half percent (30 1/2 %) of premium revenue collected in that calendar 
year with respect to the following products:

        1.  VHP HMO products;
        2.  VHP HMO Partner Plan;
        3.  Medicare Supplement Plan;
        4.  AgriHealth Plan; and
        5.  All products that require VHP members to select the Clinic or an 
            Option Clinic as a primary care provider.

   B.  The Hospital Fund covers inpatient care and outpatient care provided 
in-network or out-of-network with an approved VHP authorization.

   C.  In accordance with section 4.4 (d) of the Agreement, the Hospital Fund 
shall be calculated as follows:

                [Insert sample Hospital Fund Calculation here.]


                                      -28-
<PAGE>



VALLEY HEALTH PLAN INC.                                        Attachment B
CAPITATIONS
  1997

MIDELFORT MEDICARE CARVEOUTS - OPTION 10
              5% INCREASE OVER 1996


                                                1 ON/1 OFF  1 ON/1 OFF
                     SINGLE      2 SINGLES       REGULAR     PARTNER
AGE GROUP           05/35/55      06/36/56       7/8/57/58    37/38
- -----------------------------------------------------------------------

60 - 64                55.71      110.87         258.90      190.35
 65 +                  55.71      110.87         258.90      190.35



VALLEY HEALTH PLAN INC.
CAPITATIONS
  1997

MIDELFORT AGRICARE/AGRIHEALTH (NO COPAY) - OPTION 10
              5% INCREASE OVER 1996

                  ADULT      CHILD
AGE GROUP        20/120      29/129
- ------------------------------------
UNDER 30           52.36      22.28
30 - 39            49.43
40 - 49            50.69
50 - 59            56.54
60 - 69            61.99
 65 +              68.26




VALLEY HEALTH PLAN INC.
CAPITATIONS
  1997

MIDELFORT MEDICARE SUPPLEMENTS - OPTION 10
              5% INCREASE OVER 1996


                                           1 ON/1 OFF  1 ON/1 OFF
                SINGLE       SINGLE          SINGLE       SINGLE      SINGLE
AGE GROUP         41           42             43            44          45
- ----------------------------------------------------------------------------

65 - 69           50.21       
70 - 74                        56.27
75 - 79                                       60.13
80 - 84                                                   60.13
  85 +                                                                  60.13




<PAGE>

VALLEY HEALTH PLAN INC.
CAPITATIONS
  1997

  MIDELFORT OPTION STATE TEMP RATES - OPTION 10
               5% INCREASE OVER 1996


                   SINGLE            2 Tier/Family
                 61      62        63         64
AGE GROUP       MALE   FEMALE     MALE      FEMALE
             ------------------  ------------------
UNDER 30       21.04    53.35    107.40     98.24
30 - 39        32.17    67.13    138.99    126.21
40 - 49        39.46    65.42    137.63    132.99
50 - 59        64.69    78.08    160.61    155.61
60 - 64        90.19    90.39    183.86    166.66
 65+          104.16    89.63    193.00    181.35




VALLEY HEALTH PLAN INC.
CAPITATIONS
  1997


                    MIDELFORT OPTION REGULAR PLAN (NO COPAY)- OPTION 10
                                STATE AND FEDERAL EMPLOYEES
                                   5% INCREASE OVER 1996

<TABLE>
<CAPTION>

                       SINGLE            3 TIER/2 PARTY           2 TIER/FAMILY            3 TIER/FAMILY
                ---------------------- ---------------------- ---------------------- ---------------------- 
                   71           75        72          76         74          78        73            77
AGE GROUP         MALE        FEMALE     MALE        FEMALE     MALE        FEMALE     MALE        FEMALE   
                ---------------------- ---------------------- ---------------------- ---------------------- 
<S>               <C>         <C>       <C>         <C>        <C>           <C>        <C>         <C> 

UNDER 30          29.83       75.99      131.33      105.28      153.21      140.10      184.25      153.38
30 - 39           45.73       95.66      143.21      138.03      198.32      180.06      216.71      199.36
40 - 49           56.14       93.23      146.38      143.52      196.37      189.74      214.88      204.40
50 - 59           92.19      111.30      201.07      180.90      229.20      222.07      247.10      236.19
60 - 64          128.60      128.90      252.58      222.01      262.44      237.85      284.97      263.59
 65+             148.57      127.81      273.52      252.09      275.47      258.84      289.06      275.66

</TABLE>



<PAGE>


VALLEY HEALTH PLAN INC.
CAPITATIONS
  1997

                    MIDELFORT OPTION PARTNERPLAN (NO COPAY)- OPTION 10
                                   5% INCREASE OVER 1996

<TABLE>
<CAPTION>

                       SINGLE            3 TIER/2 PARTY             2 TIER/FAMILY            3 TIER/FAMILY
                ---------------------- ---------------------- ---------------------- ---------------------- 
                   81           85      80/82        86/89       84          88         83           87
AGE GROUP         MALE        FEMALE     MALE        FEMALE     MALE        FEMALE     MALE        FEMALE   
                ---------------------- ---------------------- ---------------------- ---------------------- 
<S>               <C>         <C>       <C>         <C>        <C>           <C>        <C>         <C> 

UNDER 30          27.18      69.17       119.51       95.81     139.41     127.49       167.64     139.57
30 - 39           41.64      87.06       130.31      125.60     180.45     163.83       197.17     181.39
40 - 49           51.11      84.84       133.47      130.59     178.67     172.64       195.51     185.98
50 - 59           83.90     101.30       182.94      164.60     208.52     202.04       224.81     214.88
60 - 64          117.02     117.29       229.79      202.00     238.76     216.39       259.26     239.81
 65+             135.18     116.31       248.85      229.36     250.62     235.49       262.97     250.79

</TABLE>



VALLEY HEALTH PLAN INC.
CAPITATIONS
  1997

                    MIDELFORT OPTION PARTNERPLAN ($10 COPAY)- OPTION 10
                                   5% INCREASE OVER 1996

<TABLE>
<CAPTION>

                       SINGLE            3 TIER/2 PARTY             2 TIER/FAMILY            3 TIER/FAMILY
                ---------------------- ---------------------- ---------------------- ---------------------- 
                   181         185      180/182      186/189    184          188       183          187
AGE GROUP         MALE        FEMALE     MALE        FEMALE     MALE        FEMALE     MALE        FEMALE   
                ---------------------- ---------------------- ---------------------- ---------------------- 
<S>               <C>         <C>       <C>         <C>        <C>           <C>        <C>         <C> 

UNDER 30          27.18       69.17       119.51     95.81    139.41       127.49    167.64       139.57
30 - 39           41.64       87.06       130.31    125.60    180.45       163.83    197.17       181.39
40 - 49           51.11       84.84       133.47    130.59    178.67       172.64    195.51       185.98
50 - 59           83.90      101.30       182.94    164.60    208.52       202.04    224.81       214.88
60 - 64          117.02      117.29       229.79    202.00    238.76       216.39    259.26       239.81
 65+             135.18      116.31       248.85    229.36    250.62       235.49    262.97       250.79

</TABLE>





VALLEY HEALTH PLAN INC.
CAPITATIONS
  1997

                    MIDELFORT OPTION PARTNERPLAN ($15 COPAY)- OPTION 10
                                  3.5% LESS THAN 1997 $10 COPAY

<TABLE>
<CAPTION>

                       SINGLE            3 TIER/2 PARTY             2 TIER/FAMILY            3 TIER/FAMILY
                ---------------------- ---------------------- ---------------------- ---------------------- 
                   281         285      280/282      286/289    284          288       283          287
AGE GROUP         MALE        FEMALE     MALE        FEMALE     MALE        FEMALE     MALE        FEMALE   
                ---------------------- ---------------------- ---------------------- ---------------------- 
<S>               <C>         <C>       <C>         <C>        <C>           <C>        <C>         <C> 

UNDER 30          26.23      66.75     115.33        92.45     134.53     123.03     161.77       134.68
30 - 39           40.18      84.02     125.75       121.21     174.13     158.10     190.27       175.04
40 - 49           49.32      81.88     128.80       126.02     172.42     166.60     188.67       179.47
50 - 59           80.97      97.75     176.53       158.84     201.22     194.97     216.94       207.36
60 - 64          112.93     113.19     221.75       194.93     230.40     208.82     250.19       231.42
 65+             130.45     112.24     240.14       221.33     241.85     227.25     253.77       242.01

</TABLE>


<PAGE>




VALLEY HEALTH PLAN INC.
CAPITATIONS
  1997

                    MIDELFORT OPTION PARTNERPLAN ($20 COPAY)- OPTION 10
                                  7.0% LESS THAN 1997 $10 COPAY

<TABLE>
<CAPTION>

                       SINGLE            3 TIER/2 PARTY             2 TIER/FAMILY            3 TIER/FAMILY
                ---------------------- ---------------------- ---------------------- ---------------------- 
                   381         385      380/382      386/389    384          388       383          387
AGE GROUP         MALE        FEMALE     MALE        FEMALE     MALE        FEMALE     MALE        FEMALE   
                ---------------------- ---------------------- ---------------------- ---------------------- 
<S>               <C>         <C>       <C>         <C>        <C>           <C>        <C>         <C> 

UNDER 30          25.27      64.33     111.14        89.10     129.65     118.56     155.91     129.80
30 - 39           38.72      80.97     121.19       116.81     167.82     152.37     183.37     168.69
40 - 49           47.53      78.91     124.13       121.45     166.16     160.56     181.83     172.96
50 - 59           78.03      94.21     170.13       153.08     193.92     187.89     209.07     199.84
60 - 64          108.83     109.08     213.70       187.86     222.05     201.24     241.11     223.02
 65+             125.72     108.17     231.43       213.30     233.08     219.01     244.57     233.23


</TABLE>



VALLEY HEALTH PLAN INC.
CAPITATIONS
  1997

                    MIDELFORT OPTION PARTNERPLAN ($25 COPAY)- OPTION 10
                                  10.0% LESS THAN 1997 $10 COPY

<TABLE>
<CAPTION>

                       SINGLE            3 TIER/2 PARTY             2 TIER/FAMILY            3 TIER/FAMILY
                ---------------------- ---------------------- ---------------------- ---------------------- 
                   481         485      480/282      486/289    484          488       483          487
AGE GROUP         MALE        FEMALE     MALE        FEMALE     MALE        FEMALE     MALE        FEMALE   
                ---------------------- ---------------------- ---------------------- ---------------------- 
<S>               <C>         <C>       <C>         <C>        <C>           <C>        <C>         <C> 

UNDER 30          24.46      62.26       107.56      86.23       125.46     114.74     150.88     125.61
30 - 39           37.47      78.36       117.28     113.04       162.40     147.45     117.45     163.25
40 - 49           46.00      76.36       120.13     117.54       160.80     155.38     175.96     167.38
50 - 59           75.51      91.17       164.64     148.14       187.67     181.83     202.33     193.40
60 - 64          105.32     105.56       206.81     181.80       214.88     194.75     233.33     215.83
 65+             121.66     104.68       223.96     206.42       225.56     211.94     236.68     225.71

</TABLE>

<PAGE>


                              ATTACHMENT C

                        PROFIT SHARING CALCULATION


   The following reference lines on Report #2: Statement of Revenues, 
Expenses, and Net Worth which is filed by Valley Health Plan with the Office 
of the Commissioner of Insurance as of December 31 annually.

   Line 29         Income (Loss)

   PLUS

   Line 30         Extraordinary Item

   MINUS

   Line 14         Incentive Pool and Withhold Adjustments
                   (Only the joint venture profit sharing portion)

   EQUALS

   TOTAL AMOUNT

   TOTAL AMOUNT
   DIVIDED BY 2 EQUALS

   EACH PARTNERS BEFORETAX PROFIT SHARE


<PAGE>

4  STATEMENT AS OF DECEMBER 31, 1995 OF THE VALLEY HEALTH PLAN, INC.
                   -----------------        ------------------------
                    (Year Ending)                 (Name)

<TABLE>
<CAPTION>

        REPORT #2: STATEMENT OF REVENUES, EXPENSES AND NET WORTH
- -----------------------------------------------------------------------------------------------------
                                                                                         Previous 
                                                                    Year-to-Date        Calendar Year
                                                                  ------------------    --------------
                                                                    1        2                3
                                                               Uncovered    Total           Total
- -----------------------------------------------------------------------------------------------------
<S>                                                            <C>          <C>         <C>
MEMBER MONTHS                                                    XXX         326,691          280,177
- ------------------------------------------------------------------------------------------------------

REVENUES:
 1. Premium                                                      XXX      40,767,194       35,245,665
- ------------------------------------------------------------------------------------------------------
 2. Fee-for-Service                                              XXX               0                0
- ------------------------------------------------------------------------------------------------------
 3. Title XVIII-Medicare                                         XXX               0                0
- ------------------------------------------------------------------------------------------------------
 4. Title XIX-Medicaid                                           XXX       1,101,715                0
- ------------------------------------------------------------------------------------------------------
 5. Investment                                                   XXX         592,468          520,826
- ------------------------------------------------------------------------------------------------------
 6. Aggregate Write-Ins for Other Revenues                       XXX               0                0
- ------------------------------------------------------------------------------------------------------
 7. TOTAL REVENUES (Items 1 to 6)                                XXX      42,761,377       35,766,311
- ------------------------------------------------------------------------------------------------------

EXPENSES:

MEDICAL AND HOSPITALS:

 8. Physician Services                                       711,506      16,836,218       12,975,546
- ------------------------------------------------------------------------------------------------------
 9. Other Professional Services                               51,066       1,206,640        1,015,289
- ------------------------------------------------------------------------------------------------------
10. Outside Referrals                                         17,547         415,202          325,586
- ------------------------------------------------------------------------------------------------------
11. Emergency Room and Out-of-Area                            26,107         617,764          623,204
- ------------------------------------------------------------------------------------------------------
12. Occupancy, Depreciation and Amortization                       0               0                0
- ------------------------------------------------------------------------------------------------------
13. Inpatient and Outpatient                                 513,350      12,147,209       10,246,849
- ------------------------------------------------------------------------------------------------------
14. Incentive Pool and Withhold Adjustments                        0       1,651,818        1,074,460
- ------------------------------------------------------------------------------------------------------
15. Aggregate Write-Ins for Other Medical 
     and Hospital Expenses                                   210,592       4,963,207        3,630,637
- ------------------------------------------------------------------------------------------------------
16. Subtotal (Items 8 to 15)                               1,530,188      37,860,348       30,091,571
- ------------------------------------------------------------------------------------------------------
17. Reinsurance Expenses Net of Recoveries                         0        (434,985)         105,957
- ------------------------------------------------------------------------------------------------------

LESS:

18. Copayments                                                     0               0                0
- ------------------------------------------------------------------------------------------------------
19. COB and Subrogation                                        9,538          220,156         176,138
- ------------------------------------------------------------------------------------------------------
20. Subtotal (Items 18 and 19)                                 9,558          220,156         176,138
- ------------------------------------------------------------------------------------------------------
21. TOTAL MEDICAL AND HOSPITAL (Items 16 and 17 less 20)   1,520,630       37,199,205      30,021,390
- ------------------------------------------------------------------------------------------------------

ADMINISTRATION:

22. Compensation                                                   0          913,022         806,760
- ------------------------------------------------------------------------------------------------------
23. Interest Expense                                               0           29,485          19,858
- ------------------------------------------------------------------------------------------------------
24. Occupancy, Depreciation and Amortization                       0           13,730          13,730
- ------------------------------------------------------------------------------------------------------
25. Marketing                                                      0          497,226         643,306
- ------------------------------------------------------------------------------------------------------
26. Aggregate Write-Ins for Other Administration Expenses          0        1,630,997       1,330,429
- ------------------------------------------------------------------------------------------------------
27. TOTAL ADMINISTRATION (Items 22 to 26)                          0        3,084,490       2,816,063
- ------------------------------------------------------------------------------------------------------
28. TOTAL EXPENSES (Items 21 and 27)                       1,520,630       40,263,665      32,837,473
- ------------------------------------------------------------------------------------------------------
29. INCOME (LOSS) (Items 7 less Item 26)                         XXX        2,477,712       2,926,838
- ------------------------------------------------------------------------------------------------------
30. Extraordinary Item                                             0                0               0
- ------------------------------------------------------------------------------------------------------
31. Provision for Federal Income Taxes and State Income Taxes      0          946,918       1,142,058
- ------------------------------------------------------------------------------------------------------
32. NET INCOME (LOSS) (Items 29, less Items 30 and 31)           XXX        1,526,794       1,786,760
- ------------------------------------------------------------------------------------------------------

DETAILS OF WRITE-INS AGGREGATED AT ITEM 6 FOR OTHER REVENUES
- ------------------------------------------------------------------------------------------------------
0601                                                             XXX
- ------------------------------------------------------------------------------------------------------
0602                                                             XXX
- ------------------------------------------------------------------------------------------------------
0603                                                             XXX
- ------------------------------------------------------------------------------------------------------
0604                                                             XXX
- ------------------------------------------------------------------------------------------------------
0605                                                             XXX
- ------------------------------------------------------------------------------------------------------
0698 Summary of remaining write-ins for Item 6 
      from overflow page                                         XXX
- ------------------------------------------------------------------------------------------------------
0699 TOTALS (Items 0601 thru 0605 plus 0695) (Page 4, Item 6)    XXX                0               0
- ------------------------------------------------------------------------------------------------------

DETAILS OF WRITE-INS AGGREGATED AT ITEM 15 FOR MEDICAL AND HOSPITAL EXPENSES

1501 Pharmacy Expenses                                       176,716       4,226,920        3,147,856
- ------------------------------------------------------------------------------------------------------
1502 Medical Equipment                                        31,876         754,287          482,761
- ------------------------------------------------------------------------------------------------------
1503
- ------------------------------------------------------------------------------------------------------
1504
- ------------------------------------------------------------------------------------------------------
1505
- ------------------------------------------------------------------------------------------------------
1598 Summary of remaining write-ins for Item 15 
      from overflow page                                    
- ------------------------------------------------------------------------------------------------------
1599 TOTALS (Items 1501 thru 1505 plus 1598)
      (Page 4, Item 15)                                     210,592        4,983,207        3,630,637
- ------------------------------------------------------------------------------------------------------

DETAILS OF WRITE-INS AGGREGATED AT ITEM 26 FOR OTHER ADMINISTRATIVE EXPENSES

2601 Administrative Expenses                                      0        1,356,997        1,163,126
- ------------------------------------------------------------------------------------------------------
2602 HIRSP Expenses                                               0          274,000          167,301
- ------------------------------------------------------------------------------------------------------
2603
- ------------------------------------------------------------------------------------------------------
2604
- ------------------------------------------------------------------------------------------------------
2605
- ------------------------------------------------------------------------------------------------------
2695 Summary of remaining write-ins for Items 26 from 
      overflow page
- ------------------------------------------------------------------------------------------------------
2699 TOTALS (Items 2601 thru 2605 plus 2696)(Page 4, Item 26)     0        1,630,997        1,330,429
- ------------------------------------------------------------------------------------------------------

</TABLE>


<PAGE>



                        UNITED WISCONSIN SERVICES, INC.

                                      AND

                            BLUE CROSS & BLUE SHIELD

                              UNITED OF WISCONSIN





                                      1997

                           MANAGEMENT INCENTIVE PLAN

<PAGE>

                         1997 MANAGEMENT INCENTIVE PLAN

PARTICIPANT:______________________  PAYOUT RANGE:____________of Base
                                       Earnings as defined in 1997 UWSI/
                                       BCBSUW Profit Sharing Plan.
                                       _____% for satisfactory performance
                                       _____% for targeted performance
                                       _____% for outstanding performance

OBJECTIVES

1.  To heighten participant awareness of financial results and to motivate
    employees to strive for financial success.

2.  To motivate participants to provide excellent service to our customers and
    to maximize customer satisfaction results.

3.  To motivate key management personnel to stretch performance to meet the
    documented personal objectives which are of most importance in the
    attainment of business unit/regional area and corporate goals and
    objectives.

4.  To maintain a competitive compensation package for highly motivated key
    management employees and to increase the leverage of performance-based
    compensation.

ELIGIBILITY

Employees are eligible to participate in the Management Incentive Plan (the
"Plan") based on the number of Hay evaluation points attributed to the position
they hold at the beginning of the plan year.  In order to be a participant in
the 1997 Plan, the following requirements must be met:

1.  The employee must be actively at work on or before the first work day of
    the plan year, January 2, 1997.

2.  The employee must have completed one full year of service on December 31,
    1997.

                                       1
<PAGE>

3.  The employee must be continuously employed by the Corporation through the
    date of payment (anticipated to be in March l998).  For purposes of this
    eligibility requirement, employment by one or more of the following
    employers shall constitute employment by the Corporation: Blue Cross & Blue
    Shield United of Wisconsin; United Wisconsin Services, Inc.; Compcare
    Health Services Insurance Corporation; United Heartland, Inc.; United
    Wisconsin Insurance Company; United Wisconsin Life Insurance Company;
    Meridian Managed Care, Inc.; Meridian Marketing Services, Inc.; Meridian
    Resource Corporation; Hometown Insurance Services, Inc.; Valley Health
    Plan; and United Wisconsin Proservices, Inc.

COMPONENTS OF THE PROGRAM

The Plan has 2 components:

    1.   Business Unit/Regional Area Objective - 33 1/3%
    2.   Individual and Local Area Performance Objectives - 66 2/3%

BUSINESS UNIT/REGIONAL AREA OBJECTIVE - 33 1/3%

This Component of the Management Incentive Plan is based on the Business
Unit/Regional Area Financial Results ("Local Component") of the 1997 UWS/BCBSUW
Profit Sharing Plan.  One-third of a participant's payout from the Management
Incentive Plan will be determined by his or her payout from the Local Component
of the Profit Sharing Plan according to the following schedule:

         PARTICIPANT'S PAYOUT FROM
         LOCAL COMPONENT OF 1997            LEVEL OF MANAGEMENT
         PROFIT SHARING PLAN                INCENTIVE PLAN PAYOUT
         -------------------------          ---------------------
         Less than 3% of Base Earnings      No Payout
         3% of Base Earnings                "Satisfactory Performance" Level
         6% of Base Earnings                "Targeted Performance" Level
         9% of Base Earnings                "Outstanding Performance" Level

Prorated payouts will be made for performance between the stated percentages of
payouts from the Local Component of the Profit Sharing Plan.

INDIVIDUAL AND LOCAL AREA PERFORMANCE OBJECTIVES - 66 2/3%

This component of the Plan is a mix of Individual and Local Area objectives 
based on the participant's Local Area as well as on the participant's 
functional responsibilities.  The mix may be any combination of Individual 
and Local Area objectives which together total 66 2/3%.  Individual 
performance objectives shall be specific and quantifiable and should be set 
in such a manner as to stretch the participant's performance. Local Area 
objectives may include such things as Local Area expense ratio targets.

Individual and Local Area Performance Objectives are to be determined and listed
beginning on Page 3 of this document.

                                       2
<PAGE>

PAYMENT OF AWARDS

Management Incentive Plan payments will be made to eligible participants only 
in years in which profit sharing is awarded.  Notwithstanding the previous 
sentence, the Management Review Committees of the Boards of Directors of 
United Wisconsin Services, Inc. and Blue Cross & Blue Shield United of 
Wisconsin (collectively the "Committee") reserve the right to selectively 
award bonuses for outstanding performance.

Management Incentive Plan payments will be awarded in cash within 30 days
following approval by the Committee.

Participants who otherwise meet eligibility requirements for the plan year 
but who die, become disabled, or retire before the end of the plan year, will 
be eligible for a prorata bonus based on the participant's achievement of his 
or her goals prior to the termination of employment and on months of 
completed service during the plan year.  Participants who otherwise meet 
eligibility requirements for the plan year but who die, become disabled, or 
retire before the payment date but after completing the full plan year of 
service, will be eligible for a bonus based on the participant's achievement 
of his or her goals. In the case of death, payment will be made to the 
participant's estate.

Employees who otherwise terminate employment with the Corporation prior to the
payment date will not be eligible for the bonus payment.

PLAN ADMINISTRATION

The Committee maintains overall responsibility for the Management Incentive Plan
and is given complete discretion to administer the Plan and to interpret and/or
modify all terms and conditions of the Plan.

The Committee, at its discretion, reserves the right to amend, suspend, or
terminate the Management Incentive Plan, provided that no such amendment,
suspension, or termination shall reduce or impair the value of any awards after
such awards are made by the Committee at its first quarter 1998 meeting.

INDIVIDUAL AND LOCAL AREA PERFORMANCE OBJECTIVES

OBJECTIVE #1                           WEIGHT          %
                                              ---------

- ---------------------------------------------------------------------------

- ---------------------------------------------------------------------------

- ---------------------------------------------------------------------------


                                       3
<PAGE>


OBJECTIVE #2                           WEIGHT          %
                                              ---------
- ------------------------------------------------------------------------------

- ------------------------------------------------------------------------------

- ------------------------------------------------------------------------------

OBJECTIVE #3                           WEIGHT          %
                                              ---------
- ------------------------------------------------------------------------------

- ------------------------------------------------------------------------------

- ------------------------------------------------------------------------------

OBJECTIVE #4                           WEIGHT          %
                                              ---------
- ------------------------------------------------------------------------------

- ------------------------------------------------------------------------------

- ------------------------------------------------------------------------------

OBJECTIVE #5                           WEIGHT          %
                                              ---------
- ------------------------------------------------------------------------------

- ------------------------------------------------------------------------------

- ------------------------------------------------------------------------------

OBJECTIVE #6                           WEIGHT          %
                                              ---------
- ------------------------------------------------------------------------------

- ------------------------------------------------------------------------------

- ------------------------------------------------------------------------------

                                 TOTAL WEIGHT  66 2/3%
                                               --------
Employee Signature:                                     Date:                 
                   ---------------------------------          ----------------
Supervisor Signature:                                   Date:                 
                   ---------------------------------          ----------------

                                       4

<PAGE>

                 BLUE CROSS & BLUE SHIELD UNITED OF WISCONSIN/
                           UNITED WISCONSIN SERVICES

                            LONG-TERM INCENTIVE PLAN

                                  (1996-1998)

OBJECTIVES

To motivate executives toward the pursuit of activities which will materially
contribute to: the profitable growth of Blue Cross & Blue Shield United of
Wisconsin and United Wisconsin Services (collectively "the Company"); the
diversification of the Company's businesses; the Company's leadership in
acquiring and maintaining contracts to provide services to federal and state
governmental entities; and effective teamwork among the Company's executives and
the businesses/departments for which they are responsible.  For the 1996-1998
Plan Cycle, the Plan has been designed to emphasize profitability in order to
mitigate the effect of the anticipated underwriting cycle on the Company's
financial results.

To contribute to the establishment of a competitive compensation program to
support the attraction and retention of key executives.

PERFORMANCE MEASUREMENT

Performance shall be measured over the three year period beginning January 1,
1996 and ending December 31, 1998.  This period shall be called the "Plan
Cycle."  Performance goals for the Plan Cycle shall be established in 1995. 
Performance will be measured by the average growth in each of the Plan's
components over the Plan Cycle.  Components may include Surplus, Revenue,
Underwriting Results, Government Programs Reimbursement, or such others as the
Management Review Committees deem appropriate.  Extraordinary transactions as
determined by the Management Review Committees will be handled as exclusions or
adjustments in calculating the average annual increases. 

Goals are set for minimum, target and maximum payouts for each component. 
Minimum and maximum payouts and prorated payouts between the minimum and maximum
are determined as of the "Calculation Date" which shall be December 31, 1998.

AWARD DETERMINATION

Payout awards are based on a percentage of each participant's average salary
range midpoint during the Plan Cycle.

Each goal (minimum, target and maximum) has a specified percentage award. 
Prorated awards are made for achieved results between the minimum and maximum.

PAYMENT OF AWARDS

Calculation of awards will be made following the receipt of the Company's
financial statements at the end of the Plan Cycle and after approval by the
Boards of Directors.  Actual payment will be made in cash on or about April 1,
1999 (the "Payout Date").

<PAGE>

Discretionary payment may be made for participants who die, become disabled or
retire before the end of the Plan Cycle.  Employees who otherwise terminate
employment with the Company prior to the Payout Date will not be eligible for
payment except as provided in the Change of Control provisions below.

PLAN ADMINISTRATION

The Management Review Committees of Blue Cross & Blue Shield United of Wisconsin
and United Wisconsin Services maintain overall responsibility for the Plan.

The Committees may, at their discretion, amend, suspend or terminate the Plan,
provided that no such amendment, suspension or termination which would reduce,
alter or impair the value of any awards can be made after the Calculation Date.

Upon the occurrence of a Change In Control the target value attainable under all
Goals shall be deemed to have been fully earned for the entire Plan Cycle as of
the effective date of the Change In Control, and shall be paid out in cash to
participants within thirty (30) days following the effective date of the Change
In Control; provided, however, that there shall not be an accelerated payout if
the effective date of the Change In Control is prior to July 1, 1996.  For
purposes of this Plan, a "Change In Control" shall be defined as it is defined
in Article 2, Subsection (g) of the United Wisconsin Services, Inc. Equity
Incentive Plan dated February 1993 which definition is incorporated herein by
reference.  

PARTICIPANTS

The following officers are eligible to participate in the 1996-1998 Long-Term
Incentive Plan for payment according to the schedule presented below:

     Thomas R. Hefty, C. Edward Mordy, Jeffrey J. Nohl, Mary Traver, Roger
     Formisano, Mark Granoff:  1/3 of the amount payable for achievement of
     the Blue Cross/UWS Executive Goals.

     Essie Whitelaw, Timothy P. Cullen:  2/3 of the amount payable for
     achievement of the Blue Cross/UWS Executive Goals.

     Thomas Liechty, Norman Keller, Michael Bernstein, Christopher Bowen: 
     100% of the amount payable for achievement of the Regional Goals.

     Penny Siewert:  100% of the amount payable for achievement of the
     Individual Products Vice President Goals.

     Emil Pfenninger: 1/3 of the amount payable for achievement of the United
     Heartland President Goals.

<PAGE>

                         BLUE CROSS/UWS EXECUTIVE GOALS

GOAL 1 - INCREASE IN BCBSUW GAAP SURPLUS

Average annual increase in BCBSUW GAAP surplus over the Plan Cycle. 

                                        Goal             Payout
                                        ----             ------
            Minimum                      10%              10.0%
            Target                       14%              15.0%
            Maximum                      18%              25.0%

GOAL 2 - INCREASE IN COMBINED REVENUE FOR BLUE CROSS & BLUE SHIELD UNITED OF
WISCONSIN AND UNITED WISCONSIN SERVICES

Average annual increase in total combined revenue for Blue Cross & Blue Shield
United of Wisconsin and United Wisconsin Services over the Plan Cycle.  The
definition of premium revenue includes all fully insured and self-insured
medical and dental business.  For purposes of the Plan, business related to the
HIRSP contract, the State of Wisconsin Employees contract and similar contracts
secured during the Plan Cycle are excluded from the BCBSUW Revenue component but
are included in the Government Programs Reimbursement component.

                                        Goal             Payout
                                        ----             ------

            Minimum                      10%               7.0%
            Target                       12%              10.5%
            Maximum                      15%              17.5%

GOAL 3 - GOVERNMENT PROGRAMS REIMBURSEMENT

Average annual increase in Government Programs reimbursement over the Plan
Cycle.  The total  reimbursement from all government contracts must equal or
exceed the direct expenses associated with contract administration over the Plan
Cycle in order for the goal to be met.

                                        Goal             Payout
                                        ----             ------

            Minimum                      10%               3.0%
            Target                       15%               4.5%
            Maximum                      20%               7.5%


<PAGE>

                         REGIONAL VICE PRESIDENT GOALS


GOAL 1 - INCREASE IN BCBSUW GAAP SURPLUS

Average annual increase in BCBSUW GAAP surplus over the Plan Cycle.   

                                        Goal             Payout
                                        ----             ------

            Minimum                      10%               7.0%
            Target                       14%              10.5%
            Maximum                      18%              17.5%

GOAL 2 - INCREASE IN MEDICAL REVENUE

Average annual increase in total medical revenue for the participant's assigned
geographic region over the Plan Cycle.  The definition of medical revenue
includes all fully insured and self-insured medical and dental premiums for Blue
Cross & Blue Shield United of Wisconsin, Unity Health Plan, Valley Health Plan,
Compcare Health Services, United Wisconsin Group and any similar business
produced over the Plan Cycle.  Excluded are revenues generated by American
Medical Security.  For purposes of the Plan, business related to the HIRSP
contract, the State of Wisconsin Employees contract and similar contracts
secured during the Plan Cycle are excluded from the Medical Revenue component
but are included in the Government Programs Reimbursement component.

                                        Goal             Payout
                                        ----             ------

            Minimum                      10%               5.0%
            Target                       12%               7.5%
            Maximum                      15%              12.5%

GOAL 3 - INCREASE IN NON-MEDICAL REVENUE

Average annual increase in total non-medical revenue for the participant's
assigned geographic region over the Plan Cycle.  Non-medical revenue includes,
but is not limited to, the following components:

     -      UWG/United Heartland products covering Life, Disability, Vision 
            and Worker's Compensation.  All such business from all 
            distribution systems as reported by geographic region will count 
            towards attainment of this goal.

     -      Non-medical revenue from products other than UWG/United 
            Heartland, including but not limited to Managed Care, Benefits 
            Administration, Proservices, Benefits Consulting, TPA Services 
            and Recovery Services. Such business will count towards 
            attainment of this goal only if the business is produced by the 
            BCBSUW direct sales personnel as determined by the SBU President 
            responsible for the revenue source.

<PAGE>

     -      All AMS revenue is excluded from this goal.

                                        Goal             Payout
                                        ----             ------

            Minimum                      10%               5.0%
            Target                       15%               7.5%
            Maximum                      20%              12.5%

GOAL 4 - GOVERNMENT PROGRAMS REIMBURSEMENT

Average annual increase in Government Programs reimbursement over the Plan
Cycle.  The total reimbursement from all government contracts must equal or
exceed the direct expenses associated with contract administration over the Plan
Cycle in order for the goal to be met.

                                        Goal             Payout
                                        ----             ------

            Minimum                      10%               3.0%
            Target                       15%               4.5%
            Maximum                      20%               7.5%

                    INDIVIDUAL PRODUCTS VICE PRESIDENT GOALS

GOAL 1 - INCREASE IN BCBSUW GAAP SURPLUS

Average annual increase in BCBSUW GAAP surplus over the Plan Cycle.   

                                        Goal             Payout
                                        ----             ------

            Minimum                      10%               7.0%
            Target                       14%              10.5%
            Maximum                      18%              17.5%

GOAL 2 - INCREASE IN INDIVIDUAL PRODUCTS PREMIUM REVENUE

Average annual increase in total Individual Products premium revenue over the
Plan Cycle.

                                        Goal             Payout
                                        ----             ------

            Minimum                      10%              10.0%
            Target                       15%              15.0%
            Maximum                      20%              25.0%
<PAGE>

GOAL 3 - GOVERNMENT PROGRAMS REIMBURSEMENT

Average annual increase in Government Programs reimbursement over the Plan
Cycle.  The total reimbursement from all government contracts must equal or
exceed the direct expenses associated with contract administration over the Plan
Cycle in order for the goal to be met.  The Government Programs Reimbursement
component includes business related to the HIRSP contract, the State of
Wisconsin Employees contract, and similar contracts secured during the Plan
Cycle.

                                        Goal             Payout
                                        ----             ------

            Minimum                      10%               3.0%
            Target                       15%               4.5%
            Maximum                      20%               7.5%

                        UNITED HEARTLAND PRESIDENT GOALS

GOAL 1 - INCREASE IN UNITED HEARTLAND PREMIUM REVENUE

Average annual increase in total United Heartland premium revenue over the Plan
Cycle.

                                        Goal             Payout
                                        ----             ------

            Minimum                      15%               8.5%
            Target                       20%              12.75%
            Maximum                      25%              21.25%


GOAL 2 - INCREASE IN UNITED HEARTLAND PRE-TAX INCOME

Average annual increase in United Heartland pre-tax income over the Plan Cycle.


                                        Goal             Payout
                                        ----             ------

            Minimum                       15%              8.5%
            Target                        20%             12.75%
            Maximum                       25%             21.25%
<PAGE>

GOAL 3 - GOVERNMENT PROGRAMS REIMBURSEMENT

Average annual increase in Government Programs reimbursement over the Plan
Cycle.  The total reimbursement from all government contracts must equal or
exceed the direct expenses associated with contract administration over the Plan
Cycle in order for the goal to be met.  The Government Programs Reimbursement
component includes business related to the HIRSP contract, the State of
Wisconsin Employees contract, and similar contracts secured during the Plan
Cycle.

                                        Goal             Payout
                                        ----             ------

            Minimum                      10%               3.0%
            Target                       15%               4.5%
            Maximum                      20%               7.5%


<PAGE>

                    AMENDMENT TO PURCHASE AND SALE AGREEMENT


   THIS AMENDMENT TO PURCHASE AND SALE AGREEMENT (the "Amendment") is made 
and entered into effective as of December 31, 1996, (the "Effective Date of 
the Amendment"), by and between United Wisconsin Services, Inc., a Wisconsin 
business corporation ("UWS") and Midelfort Clinic, Ltd., Mayo Health System, 
a Wisconsin corporation ("Clinic") (Individually, a "Party", and collectively 
the "Parties").

                                    RECITALS

   A.  UWS and Clinic (or its affiliate or successor) are parties to that 
certain purchase and sale agreement dated January 1, 1992, (the "Agreement"), 
pursuant to which Clinic sold all the outstanding shares of Midelfort Health 
Plan, Inc. ("MHP").

   B.  UWS and Clinic (or its affiliate or successor) are also parties to 
that certain joint venture agreement dated January 1, 1992, which was 
superseded by an Amended and Restated Joint Venture Agreement of even date 
herewith (the Amended and Restated "Joint Venture Agreement").

   C.  Midelfort Health Plan, Inc. (MHP) has changed its name to Valley 
Health Plan, Inc. (VHP)

   D.  In consideration for extending the term of the Joint Venture Agreement 
and amending the Joint Venture Agreement in other respects, the Parties 
desire to extend the term of the Agreement and amend the Agreement in certain 
respects as set forth herein.

   NOW, THEREFORE, in consideration of the premises and the mutual promises 
set forth in this Amendment, and other good and valuable consideration, the 
receipt and adequacy of which are hereby acknowledged, the parties hereby 
agree as follows:

   1.  ASSIGNMENT.  The Parties hereby acknowledge that Midelfort Clinic, 
Ltd. has been acquired by Mayo Foundation for Medical Education and Research 
("Mayo"), and hereby consents to the assignment by Midelfort Clinic, Ltd. to 
Midelfort Clinic, Ltd., Mayo Health System, of all of its right, title and 
interest in, to and under the Agreement.

   2. MODIFICATION OF AGREEMENT.  The Parties hereby agree that the Clinic's 
option to repurchase shall be in effect for the Initial Term of the Amended 
and Restated Joint Venture Agreement, and may be exercised effective as of 
December 31, 1999, subject to the modifications set forth in this Amendment, 
and that Section 10.1 and Section 10.4 are hereby amended to read in its 
entirety as follows:

                                                                         Page 1
<PAGE>

          10.1  Either at the end of the Initial Term of the Joint Venture, as 
       defined in Section 7.1 of the Amended and Restated Joint Venture 
       Agreement, or termination of the Joint Venture whichever occurs 
       earlier, the Clinic shall have the option to repurchase one hundred 
       percent of the outstanding shares of VHP stock.

          10.4  The Clinic shall exercise this option to repurchase by giving 
       written notice to Thomas R. Hefty as president of UWS at least One 
       Hundred and Eighty(180) days but no more than Two Hundred and Seventy 
       (270) days in advance of the effective date (the "Exercise Date").  
       The repurchase shall be effective on December 31, 1999, or the date of 
       termination of the Joint Venture Agreement, whichever occurs earlier. 
       (the "Repurchase Date").

   3.  ADDITIONS TO AGREEMENT.  The Parties hereby add the following 
provision to the Agreement.

          10.5  In the event that the Clinic exercises its option to 
       repurchase, UWS shall, within Forty-five (45) business days after the 
       end of the month in which the Exercise Date occurs, provide Clinic 
       with the following:  (i) statement of all assets held by VHP and all 
       liabilities of VHP as of the end of the month in which the Exercise 
       Date occurs and (ii) balance sheet and statements of income and 
       expenditures for VHP as of the end of the month in which the Exercise 
       Date occurs.

          10.6  From the Exercise Date through the closing date of such 
       repurchase (the "Interim Period"), UWS shall not, in connection with 
       VHP, without the prior written consent of Clinic, (a) enter into any 
       contract or commitment with respect to VHP extending beyond the 
       closing date, other than sales or purchases made in the ordinary 
       course of its business; (b) waive any rights of any substantial value 
       or sell, assign or transfer any of the assets of VHP other than in the 
       ordinary course of business; (c) incur any obligations or liabilities 
       (absolute or contingent) other than current liabilities incurred and 
       obligations under contracts entered into in the ordinary course of 
       business; (d) encumbrance any assets, tangible or intangible, other 
       than the lien of current property taxes not due and payable; (e) sell, 
       assign or transfer any of the assets of VHP or cancel any debts or 
       claims; (f) increase the salaries or other fringe benefits made 
       available to the employees of VHP, institute any bonus, benefit, 
       profit sharing, stock option, pension, retirement plan or similar 
       arrangements for the benefit of the employees of VHP, or make any 
       changes in any such plans or arrangements presently existing; or (g) 
       enter into any other transactions or series of transactions other than 
       in the ordinary course of business.

                                                                         Page 2
<PAGE>

          10.7  UWS shall, within Ninety (90) business days after the 
       Repurchase Date, provide Clinic with the following: (i) statement of 
       all assets held by VHP and all liabilities of VHP as of the Repurchase 
       Date; and (ii) balance sheet and statements of income and expenditures 
       for VHP as of the current calendar year to the Repurchase Date.

          10.8  UWS represents and warrants that the financial statements 
       provided to Clinic pursuant to Sections 10.5 and 10.7 hereof (i) will 
       be in accordance with the books and records of VHP which books and 
       records are complete and accurate in all material respects, (ii) will 
       present fairly and accurately in all material respects the financial 
       condition of VHP as of the dates of the balance sheets, (iii) present 
       or will present fairly and accurately in all material respects the 
       results of operations of VHP for the periods covered by such 
       statements, and (iv) have been or will be prepared in all material 
       respects on a basis consistent with the preparations of VHP's prior 
       years' financial statements.

   4.  REFERENCES.  All references in this Amendment to the Agreement shall 
mean and include, as appropriate, both the original Agreement between the 
Parties, and all amendments which are in writing and have been executed by 
the Parties.  All references in this Amendment or the Agreement to the 
Agreement to Midelfort Health Plan, Inc. shall also include reference to 
Valley Health Plan, Inc.

   5.  CONTINUED EFFECT.  Except as otherwise provided in this Agreement, but 
subject to any other amendments to the Agreement which are in writing and 
have been executed by the Parties, the Agreement shall remain in full force 
and effect.

   IN WITNESS WHEREOF, the Parties have caused this Amendment to be executed 
as of the Effective Date by their respective representatives.

Attest:                                UNITED WISCONSIN SERVICES, INC.


/s/ John M. Drace                      By /s/ [illegible]
- ------------------------------            ----------------------------------


                                       Title 
                                             -------------------------------


Attest:                                MIDELFORT CLINIC, LTD., MAYO
                                       HEALTH SYSTEM


/s/ John M. Drace                      By /s/ [illegible]
- ------------------------------            ----------------------------------


                                       Title 
                                             -------------------------------

                                                                         Page 3

<PAGE>

                                                       Exhibit 21


SUBSIDIARIES OF THE REGISTRANT

Unity Health Plans Insurance Corp., a Wisconsin insurance corporation
Hometown Insurance Services, Inc., a Wisconsin corporation
HMO-W, Inc., a Wisconsin corporation
Valley Health Plan, Inc., a Wisconsin corporation
Compcare Health Services Insurance Corp., a Wisconsin insurance corporation
United Wisconsin Insurance Company, a Wisconsin insurance corporation
United Heartland Life Insurance Company, a Wisconsin insurance corporation
Meridian Marketing Services, Inc., a Wisconsin corporation
United Heartland, Inc., a Wisconsin corporation
United Wisconsin Proservices, Inc., a Wisconsin corporation
Meridian Resource Corporation, a Wisconsin corporation
CNR Health, Inc., a Wisconsin corporation
Meridian Managed Care, Inc., a Wisconsin corporation
American Medical Security Holdings, Inc., a Wisconsin corporation
American Medical Security, Inc., a Delaware corporation
American Medical Security Insurance Company, an Arizona corporation
American Medical Security Insurance Company of Georgia, a Georgia corporation
U & C Real Estate Partnership, a Wisconsin general partnership
United Wisconsin Life Insurance Company, a Wisconsin insurance corporation
Continental Plan Services, Inc., a Wisconsin corporation 
Nurse Healthline, Inc., a Wisconsin corporation
Accountable Health Plans, Inc., 
     d/b/a Accountable Health Plans of Texas, Inc., a Texas corporation
AMS Provider Partnerships, Inc., a Wisconsin corporation
AMS HMO Holdings, Inc., a Delaware corporation
Accountable Health Plan of the Carolinas, Inc., a North Carolina corporation
Atlantic Health Plans, Inc., a North Carolina corporation
Unity HMO of Illinois, Inc., an Illinois corporation
American Medical Security Health Plan, Inc.,
     d/b/a American Medical Healthcare, a Florida corporation
Crescent Medical Partnerships, Inc., a Tennessee corporation


<TABLE> <S> <C>

<PAGE>
<ARTICLE> 7
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED BALANCE SHEET AT DECEMBER 31, 1996 (AUDITED) AND THE CONSOLIDATED
STATEMENT OF INCOME FOR THE TWELVE MONTHS ENDED DECEMBER 31, 1996 (AUDITED) AND
IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               DEC-31-1996
<DEBT-HELD-FOR-SALE>                           394,615
<DEBT-CARRYING-VALUE>                           12,823
<DEBT-MARKET-VALUE>                             12,932
<EQUITIES>                                      59,685
<MORTGAGE>                                           0
<REAL-ESTATE>                                        0
<TOTAL-INVEST>                                 467,123
<CASH>                                          51,146
<RECOVER-REINSURE>                                   0
<DEFERRED-ACQUISITION>                               0
<TOTAL-ASSETS>                                 836,120
<POLICY-LOSSES>                                      0
<UNEARNED-PREMIUMS>                             51,514
<POLICY-OTHER>                                 240,338
<POLICY-HOLDER-FUNDS>                                0
<NOTES-PAYABLE>                                 55,788
                                0
                                          0
<COMMON>                                        16,294
<OTHER-SE>                                     297,361
<TOTAL-LIABILITY-AND-EQUITY>                   836,120
                                   1,089,134
<INVESTMENT-INCOME>                             30,614
<INVESTMENT-GAINS>                              12,996
<OTHER-INCOME>                                  30,567
<BENEFITS>                                     897,582
<UNDERWRITING-AMORTIZATION>                          0
<UNDERWRITING-OTHER>                           229,238
<INCOME-PRETAX>                                 17,049
<INCOME-TAX>                                     6,846
<INCOME-CONTINUING>                             10,203
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    10,203
<EPS-PRIMARY>                                      .79
<EPS-DILUTED>                                      .79
<RESERVE-OPEN>                                 182,808
<PROVISION-CURRENT>                            526,776
<PROVISION-PRIOR>                             (13,970)
<PAYMENTS-CURRENT>                           (436,494)
<PAYMENTS-PRIOR>                              (81,347)
<RESERVE-CLOSE>                                177,773
<CUMULATIVE-DEFICIENCY>                              0
        

</TABLE>


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