AMERICAN MEDICAL SECURITY GROUP INC
11-K, 2000-06-21
HOSPITAL & MEDICAL SERVICE PLANS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 11-K


         [X] ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE
             SECURITIES EXCHANGE ACT OF 1934
         FOR THE FISCAL YEAR ENDED DECEMBER 31, 1999

         OR

         [ ]  Transition Report Pursuant To Section 13 Or 15(d) Of
              The SecuritieS Exchange Act Of 1934
         For the transition period from __________ to __________


                         Commission File Number 1-13154


A.   Full title of the plan and the address of the plan, if different from that
     of the issuer named below:

                            AMERICAN MEDICAL SECURITY
                             RETIREMENT SAVINGS PLAN


B.   Name of issuer of the securities held pursuant to the plan and the address
     of its principal executive office:

                      AMERICAN MEDICAL SECURITY GROUP, INC.
                               3100 AMS Boulevard
                               Green Bay, WI 54313


<PAGE>


                American Medical Security Retirement Savings Plan

                           Annual Report on Form 11-K
                   For the Fiscal Year Ended December 31, 1999



                                TABLE OF CONTENTS

                                                                            PAGE
Financial Statements and Supplemental Schedule
Years ended December 31, 1999 and 1998

     Report of Independent Auditors............................................3

     Financial Statements

     Statements of Net Assets Available for Benefits...........................4
     Statements of Changes in Net Assets Available for Benefits................5
     Notes to Financial Statements.............................................6


     Supplemental Schedule

     Schedule H, Line 4i - Schedule of Assets Held for Investment Purposes
       at End of Year.........................................................11

Signatures....................................................................12

Exhibit 23 - Consent of Independent Auditors..................................13


                                                                               2
<PAGE>


                         Report of Independent Auditors


The Administrative Committee
American Medical Security
   Retirement Savings Plan

We have audited the accompanying statements of net assets available for benefits
of American Medical Security Retirement Savings Plan as of December 31, 1999 and
1998, and the related  statement of changes in net assets available for benefits
for the years then ended.  These financial  statements are the responsibility of
the  Plan's  management.  Our  responsibility  is to express an opinion on these
financial statements based on our audits.

We conducted our audits in accordance with auditing standards generally accepted
in the United States. Those standards require that we plan and perform the audit
to obtain reasonable  assurance about whether the financial  statements are free
of material misstatement. An audit includes examining, on a test basis, evidence
supporting  the amounts and  disclosures in the financial  statements.  An audit
also includes assessing the accounting principles used and significant estimates
made by  management,  as well as  evaluating  the  overall  financial  statement
presentation.  We believe  that our audits  provide a  reasonable  basis for our
opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all  material  respects,  the net assets  available  for benefits of the Plan at
December  31,  1999 and 1998,  and the changes in its net assets  available  for
benefits for the years then ended,  in  conformity  with  accounting  principles
generally accepted in the United States.

Our audits were performed for the purpose of forming an opinion on the financial
statements taken as a whole. The  accompanying  supplemental  schedule of assets
held for investment  purposes as of December 31, 1999, is presented for purposes
of additional  analysis and is not a required  part of the financial  statements
but is supplementary information required by the Department of Labor's Rules and
Regulations for Reporting and Disclosure  under the Employee  Retirement  Income
Security Act of 1974. This  supplemental  schedule is the  responsibility of the
Plan's management.  The supplemental schedule has been subjected to the auditing
procedures  applied  in our  audits  of the  financial  statements  and,  in our
opinion,  is fairly  stated in all  material  respects  in relation to the basic
financial statements taken as a whole.


                                                          /s/  ERNST & YOUNG LLP

Milwaukee, WI
March 10, 2000
                                                                               3
<PAGE>


                           American Medical Security
                            Retirement Savings Plan

                 Statements of Net Assets Available for Benefits


<TABLE>
<CAPTION>
                                                                                   DECEMBER 31
                                                                            1999               1998
                                                                      ----------------------------------
<S>                                                                         <C>            <C>
ASSETS
Investments, at fair value (NOTE 3):
   Mutual funds                                                             $45,444,071    $36,567,444
   Common stock of American Medical Security
     Group, Inc.                                                                148,412              -
Participant loans receivable                                                    694,086        393,035
                                                                      ----------------------------------
Net assets available for benefits                                           $46,286,569    $36,960,479
                                                                      ==================================
</TABLE>

SEE ACCOMPANYING NOTES
                                                                               4
<PAGE>


                            American Medical Security
                             Retirement Savings Plan

           Statements of Changes in Net Assets Available for Benefits

<TABLE>
<CAPTION>
                                                                             YEAR ENDED DECEMBER 31
                                                                            1999               1998
                                                                     -----------------------------------
<S>                                                                         <C>            <C>


Investment income:
     Net realized and unrealized appreciation in fair value
          of investments (NOTE 3)                                           $ 2,819,876    $ 5,665,799
     Interest and dividends                                                   3,359,109        576,145
                                                                     -----------------------------------
                                                                              6,178,985      6,241,944
     Less investment expense                                                    130,128        169,024
                                                                     -----------------------------------
                                                                              6,048,857      6,072,920
Contributions:
   Employers'                                                                 2,498,761      1,146,371
   Employees'                                                                 6,684,527      3,485,104
                                                                     -----------------------------------
                                                                              9,183,288      4,631,475
                                                                     -----------------------------------
Total additions                                                              15,232,145     10,704,395

Benefits paid                                                                 5,906,055      4,108,599
                                                                     -----------------------------------
Net increase                                                                  9,326,090      6,595,796

Net assets available for benefits at beginning of year                       36,960,479     30,364,683
                                                                     -----------------------------------
Net assets available for benefits at end of year                            $46,286,569    $36,960,479
                                                                     ===================================
</TABLE>

SEE ACCOMPANYING NOTES
                                                                               5
<PAGE>


                            American Medical Security
                             Retirement Savings Plan

                          Notes to Financial Statements

                                December 31, 1999

1.   DESCRIPTION OF THE PLAN

The following  description of the American Medical Security  Retirement  Savings
Plan (the Plan) provides only general information.  Participants should refer to
the Plan document for a complete description of the Plan's provisions.

GENERAL

The Plan is a contributory  defined contribution plan covering all full-time and
part-time  employees of American  Medical  Security  Group,  Inc. (AMSG) and its
subsidiaries,  American  Medical  Security,  Inc.  and  Nurse  Healthline,  Inc.
(collectively  AMSG,  the  Company  or  Employer).  The Plan is  subject  to the
provisions of the Employee Retirement Income Security Act of 1974 (ERISA).

PLAN CHANGES

On May 1, 1999, the Plan introduced an option to allow participants to invest in
the common stock of AMSG.

PARTICIPATION AND VESTING

Employees  are  eligible  to become  contributing  participants  in the Plan and
receive  matching  contributions  after  reaching  the age of eighteen and after
completing  0.08 years of eligible  service.  Employees  are  eligible to become
participants in the Plan for purposes of receiving an allocation of any Employer
profit sharing contribution after completing 0.5 years of service.

Participants are immediately vested in their  contributions plus actual earnings
thereon.  Participants vest in Company contributions  according to the following
schedule;  (1,000 hours of service are required to  constitute a year of vesting
service).

          Years of Vesting Service                Vesting Percentage
     ----------------------------------      -----------------------------
                    1                                       0%
                    2                                      30
                    3                                      40
                    4                                      50
                    5                                      60
                    6                                      80
                    7                                     100

                                                                               6

<PAGE>


                            American Medical Security
                             Retirement Savings Plan

                    Notes to Financial Statements (continued)


1.   DESCRIPTION OF THE PLAN (CONTINUED)

CONTRIBUTIONS, WITHDRAWALS AND LOANS

Plan participants are permitted to make contributions on a before-tax basis each
payroll  period up to a maximum  of 18% of base  compensation  and  subject to a
maximum  amount  allowed by the Internal  Revenue Code (IRC).  Participants  can
change their before-tax  contribution  percentage effective January 1 and July 1
of each year.

The Company  contributes 50% of the first 6% of compensation  that a participant
contributes to the Plan.  Additional amounts may be contributed at the option of
the Company.

Distributions due to retirement,  death, permanent disability and termination of
employment are provided for as defined within the Plan.

Participants  may borrow  from  their fund  accounts a minimum of $1,000 up to a
maximum of the lesser of one-half of their  vested  account  balance or $50,000.
The loan is  secured  by the  balance  in the  participant's  account  and bears
interest at a rate  commensurate with prevailing rates as determined by the Plan
administrator. Principal and interest are paid through payroll deductions.

INVESTMENT OF PLAN ASSETS

Prior to January 1, 1998, all of the participants'  Company  contributions  were
held in a  non-participant  directed money market  account.  On January 1, 1998,
$15,822,164  of  non-participant   directed  funds  were  transferred  to  other
investment funds based on each participant's fund allocation.

The Plan was administered by Emjay Corporation through September 30, 1998. As of
October  1, 1998,  Smith  Barney  Corporate  Trust  Company  became the new Plan
trustee  and  its  affiliate   Smith  Barney  Plan  Services   began   providing
administrative  services.  On  October 1, 1998,  all of the Plan's  assets  were
transferred  to  new  investment  fund  choices.  Participants  made  investment
allocation  decisions from among ten mutual fund choices  offered by the Plan as
of October 1, 1998.

                                                                               7
<PAGE>


                            American Medical Security
                             Retirement Savings Plan

                    Notes to Financial Statements (continued)


1.   DESCRIPTION OF THE PLAN (CONTINUED)

Effective January 1, 1999,  participants may change their investment  options at
any time directly through Smith Barney Plan Service.

TERMINATION OF THE PLAN

The Company has established the Plan with the intention and expectation that the
Employer  will  be able to make  contributions  indefinitely,  but the  Employer
neither is nor shall be under any obligation or liability whatsoever to maintain
the Plan for any given length of time.  The Company  retains the right to modify
or terminate the Plan at any time, but may not retroactively reduce the share of
any  participant  or cause the  Plan's  assets to revert to the  Company  unless
required by law. In the event of termination,  the balance of each participant's
account would become fully vested,  and all assets would be  distributed  to the
participants and beneficiaries.

RECLASSIFICATIONS

Certain  amounts in the 1998  financial  statements  have been  reclassified  to
conform to the 1999 presentation.

2.   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

INVESTMENT VALUATION AND ACCOUNTING METHOD

The Plan's financial statements are prepared on the accrual basis of accounting.
The Plan's  investments are stated at fair value.  The fair value of mutual fund
shares and AMSG common stock are based on the quoted  market  values on the last
business day of the Plan year.

USE OF ESTIMATES

The preparation of financial  statements in conformity  with generally  accepted
accounting  principles  requires the Company to make  estimates  that affect the
amounts  reported in the Plan's  financial  statements and  accompanying  notes.
Actual results could differ from these estimates.

                                                                               8
<PAGE>


                            American Medical Security
                             Retirement Savings Plan

                    Notes to Financial Statements (continued)


3.   INVESTMENTS

The following  individual  investments  represent more than 5% of the Plan's net
assets available for benefits:

<TABLE>
<CAPTION>
                                                                                    DECEMBER 31
                                                                            1999               1998
                                                                        --------------------------------
<S>                                                                         <C>            <C>


Investments at fair value as determined by quoted market price:
     Dreyfus Appreciation Fund                                              $         -    $13,548,286
     Hotchkis & Wiley International Fund                                      3,130,074      3,858,121
     MCM Stable Value Fund                                                    5,029,845      3,993,443
     Scudder Growth & Income Fund                                             9,103,267      9,518,806
     Warburg Pincus Emerging Growth Fund                                      7,680,510      5,642,366
     Lazard Small Cap Fund                                                    2,442,640              -
     Lexington Worldwide Emerging Markets Fund                                2,534,491              -
     Montag & Caldwell Growth Fund                                           12,582,088              -
</TABLE>


The Plan's  investments,  including gains and losses on investments bought, sold
and held during the year, appreciated (depreciated) in fair value as follows:


<TABLE>
<CAPTION>
                                                                                    DECEMBER 31
                                                                            1999               1998
                                                                        --------------------------------
<S>                                                                         <C>            <C>

Mutual funds                                                                $ 2,866,445    $ 5,665,799
Common stock of American Medical Security Group, Inc.                           (46,569)             -
                                                                        --------------------------------
                                                                            $ 2,819,876    $ 5,665,799
                                                                        ================================
</TABLE>


4.   INCOME TAX STATUS

The Plan has received a determination  letter from the Internal  Revenue Service
dated October 15, 1991 stating that the Plan is qualified  under Section  401(a)
of the IRC and, therefore, the related trust is not subject to tax under present
income tax law. The Plan  administrator  is not aware of any course of action or
series of events  that have  occurred  that  might  adversely  affect the Plan's
qualified status. Subsequent amendments to the Plan have been structured to, and
are intended to maintain the Plan's qualified status.


                                                                               9
<PAGE>


                            American Medical Security
                             Retirement Savings Plan

                    Notes to Financial Statements (continued)


5.   DIFFERENCES BETWEEN FINANCIAL STATEMENTS AND FORM 5500

The following is a reconciliation of net assets available for benefits reflected
in  the  1998  financial   statements  to  the  Form  5500:
<TABLE>
<CAPTION>

                                                                                    DECEMBER 31
                                                                                       1998
                                                                        --------------------------------
<S>                                                                                <C>

Net assets available for benefits - Financial Statements                           $ 36,960,479
Contributions receivable                                                              2,048,020
                                                                        --------------------------------
Net assets available for benefits - Form 5500                                       $39,008,499
                                                                        ================================
</TABLE>


There were no  differences  as of December 31, 1999 in net assets  available for
benefits.

6.   TRANSACTIONS WITH PARTIES IN INTEREST

Investment fees incurred are paid by participants. In addition, certain services
are provided by the Plan sponsor at no cost to the Plan.

7.   SUBSEQUENT EVENTS

Effective January 1, 2000, the vesting schedule for Company contributions to the
Plan was changed to 100% vesting after three years of service. In addition,  the
Company  increased  its  matching  contribution  to  60%  of  the  first  6%  of
compensation  that a participant  contributes  to the Plan.  Further,  beginning
April 1, 2000 participants can change their before-tax  contribution  percentage
on a quarterly basis. Prior to that time changes were allowed twice per year.


                                                                              10
<PAGE>


                            American Medical Security
                             Retirement Savings Plan

                    Employer Identification Number 39-1431799
                                 Plan Number 001

      Schedule H, Line 4i - Schedule of Assets Held for Investment Purposes
                                 at End of Year

                                December 31, 1999
<TABLE>
<CAPTION>
                    IDENTITY OF ISSUER, BORROWER/                               UNITS/         CURRENT
                      DESCRIPTION OF INVESTMENT                                 SHARES         VALUE
--------------------------------------------------------------------------------------------------------
<S>                                                                         <C>            <C>
Dreyfus Appreciation                                                             10.4585   $       478
Dreyfus GNMA Fund                                                            55,946.7396       774,863
Dreyfus S&P 500                                                               1,502.7958        64,485
Hotchkis & Wiley International                                              118,563.4199     3,130,074
Loomis Sayles Bond Fund Institutional                                       115,848.1755     1,334,571
Lazard Small Cap Fund                                                       147,949.1177     2,442,640
Montag & Caldwell Growth (N Share)                                          363,224.2426    12,582,088
Montgomery Emerging Markets                                                       8.3926           109
MCM Stable Value Advisory                                                   458,106.5721     5,029,845
Scudder Growth & Income                                                     341,074.0624     9,103,267
Warburg Pincus Emerging Growth                                              154,041.5008     7,680,509
Warburg Pincus Global Fixed Income                                           76,895.7762       766,651
Lexington Worldwide Emerging Markets                                        167,847.0993     2,534,491
American Medical Security Group, Inc. common stock*                          24,735.3153       148,412
Participant loans receivable                                                           -       694,086
                                                                                           -------------
                                                                                           $46,286,569
                                                                                           =============
</TABLE>

*Represents a party in interest to the Plan.

                                                                              11
<PAGE>


                                   SIGNATURES


     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Administrative  Committee of the American  Medical Security  Retirement  Savings
Plan has duly  caused  this  annual  report to be  signed  on its  behalf by the
undersigned hereunto duly authorized.


DATE:     June 21, 2000


                                    AMERICAN MEDICAL SECURITY
                                    RETIREMENT SAVINGS PLAN


                                    /s/ Gary D. Guengerich

                                    Gary D. Guengerich
                                    American Medical Security Retirement Savings
                                    Plan Administrative Committee Member


                                                                              12

<PAGE>


                                                                      Exhibit 23


CONSENT OF INDEPENDENT AUDITORS


We consent to the incorporation by reference in the Registration Statement (Form
S-8 No.  333-75477)  pertaining  to the  American  Medical  Security  Retirement
Savings Plan (the Plan) of American Medical  Security Group,  Inc. of our report
dated March 10, 2000, with respect to the financial  statements and schedules of
the Plan included in the Annual  Report (Form 11-K) for the year ended  December
31, 1999.


                                                          /s/  ERNST & YOUNG LLP

Milwaukee, WI
June 20, 2000


                                                                              13


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