KOO KOO ROO INC/DE
POS AM, 1997-02-13
EATING PLACES
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<PAGE>
 
     
     AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON FEBRUARY 13, 1997 
     
                                                       REGISTRATION NO. 333-3360
================================================================================
                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C.  20549

                             _____________________

    
                        POST-EFFECTIVE AMENDMENT NO. 1      
                                      TO
    
                                   FORM S-1      
    
                                      ON      
    
                                   FORM S-3      
                            REGISTRATION STATEMENT
                                     UNDER
                          THE SECURITIES ACT OF 1933

                             _____________________


                               KOO KOO ROO, INC.
            (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

             DELAWARE                                         22-3132583
   (STATE OR OTHER JURISDICTION                             (IRS EMPLOYER
 OF INCORPORATION OR ORGANIZATION)                      IDENTIFICATION NUMBER)

    
                    11075 SANTA MONICA BOULEVARD, SUITE 225      
                         LOS ANGELES, CALIFORNIA 90025
                                (310) 479-2080
   (ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA CODE,
                 OF REGISTRANT'S PRINCIPAL EXECUTIVE OFFICES)

                                ROBERT F. KAUTZ
                            CHIEF FINANCIAL OFFICER
                      11075 SANTA MONICA BLVD., SUITE 225
                         LOS ANGELES, CALIFORNIA 90025
                                (310) 479-2080
(Name, address, Including zip code, and telephone number, including area code,
                 of registrant's principal executive offices)

                                  Copies to:
           Ronald Garber, Esq.                   Anthony J. Richmond, Esq.
            Koo Koo Roo, Inc.                        Latham & Watkins
                                             
 11075 Santa Monica Boulevard, Suite 225     633 West Fifth Street, Suite 4000
                                             
      Los Angeles, California 90025           Los Angeles, California  90071
             (310) 479-2080                           (213) 485-1234

                             _____________________


     APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:  From time
to time after this Registration Statement becomes effective.
    
     If the only securities being registered on this form are being offered
pursuant to dividend or interest reinvestment plans, please check the following
box.  [_]      
    
     If any of the securities being registered on this form are to be offered on
a delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933, other than securities offered only in connection with dividend or interest
reinvestment plans, check the following box. [X]      
                                          
     If this form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list the Securities Act registration statement number of the earlier
effective registration statement for the same offering. [_]  _____________      
    
     If this Form is a post-effective amendment filed pursuant to Rule 462(c)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. [_]  ____________      
    
     If delivery of the same prospectus is expected to be made pursuant to Rule
434, please check the following box.  [_]      

================================================================================
<PAGE>
 
     
PROSPECTUS      
    
                               6,013,275 SHARES*      
                               KOO KOO ROO, INC.
                                 COMMON STOCK
                          (Par Value $.01 per Share)
                          -------------------------- 
                 
     All of the shares of Common Stock, par value $.01 per share ("Common
Stock"), of Koo Koo Roo, Inc., a Delaware corporation (the "Company"), offered
hereby (the "Shares") are being offered by certain selling securityholders of
the Company (the "Selling Stockholders") as described more fully herein. The
Company will not receive any of the proceeds from the sale of the Shares offered
hereby. All expenses of this offering will be paid for by the Company except for
commissions, fees and discounts of any underwriters, brokers, dealers or agents
retained by the Selling Stockholders. The Common Stock is traded on the Nasdaq
National Market under the symbol "KKRO." On February 10, 1997, the last reported
sale price of the Common Stock on the Nasdaq National Market was $7.125 per
share. Investors are urged to obtain current market data. See "Use of Proceeds,"
"Price Range of Common Stock," "Selling Stockholders" and "Plan of
Distribution."      
    
     * The shares of Common Stock offered hereby includes the resale of such
presently indeterminate number of shares of Common Stock as shall be issued in
respect of: (i) 613,971 shares of Common Stock (subject to further adjustment)
issued in a private placement in March 1996, (ii) all shares of Common Stock
issuable upon conversion of or otherwise in respect of 1,027,193 shares of the
Registrant's 5% Convertible Preferred Stock, par value $.01 and liquidation
preference $25 per share (the "Convertible Preferred Stock"), issued in a
private placement in March 1996, (iii) 55,257 shares of Common Stock (subject to
further adjustment) issuable upon the exercise of warrants issued in connection
with the foregoing private placements (the "Common Stock Warrants"), (iv) all
shares of Common Stock issuable upon conversion of or otherwise in respect of
108,000 shares of the Convertible Preferred Stock issuable upon the exercise of
warrants (the "Convertible Preferred Stock Warrants") issued in connection with
the foregoing private placements and (v) 84,409 shares of Common Stock
originally issued in other private placements.  The number of shares of Common
Stock indicated to be issuable in connection with such transactions and offered
for resale hereby is an estimate based upon the market price of the Common Stock
set forth above, is subject to adjustment and could be materially less or more
than such estimated amount depending upon factors which cannot be predicted by
the Company at this time, including, among others, the future market price of
the Common Stock.  If, however, the above-noted market price of the Common Stock
were used to determine the number of shares issuable as of the first date on
which the Convertible Preferred Stock may be converted after the date of this
Prospectus, the Company would be obligated to issue a total of approximately
6,043,275 shares of Common Stock if all 1,027,193 shares of Convertible
Preferred Stock outstanding or issuable upon the exercise of Convertible
Preferred Stock Warrants outstanding as of December 31, 1996 were converted on
such dates.  This presentation is not intended to constitute a prediction as to
the future market price of the Common Stock. See "Risk Factors--Effect of
Conversion of Convertible Preferred Stock; Potential Common Stock Adjustment"
and "Description of Capital Stock."     

                           _____________________
    
     THE SECURITIES OFFERED HEREBY INVOLVE A HIGH DEGREE OF RISK AND IMMEDIATE
SUBSTANTIAL DILUTION. ACCORDINGLY, PROSPECTIVE INVESTORS SHOULD CAREFULLY
CONSIDER THE FACTORS SET FORTH UNDER THE CAPTION "RISK FACTORS" BEGINNING ON
PAGE 3 OF THIS PROSPECTUS.     
                           _____________________              

    THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES
         AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR
            HAS THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE
                 SECURITIES COMMISSION PASSED UPON THE ACCURACY
                      OR ADEQUACY OF THIS PROSPECTUS.  ANY
                         REPRESENTATION TO THE CONTRARY
                             IS A CRIMINAL OFFENSE.
    
                The Date of this Prospectus is February 13, 1997      
<PAGE>
 
                             AVAILABLE INFORMATION
    
     The Company is subject to the informational reporting requirements of the
Securities Exchange Act of 1934, as amended (the "Exchange Act"), and, in
accordance therewith, files reports, proxy statements and other information with
the Securities and Exchange Commission (the "Commission").  Such reports, proxy
statements and other information filed by the Company may be inspected and
copied at the public reference facilities of the Commission located at Judiciary
Plaza, 450 Fifth Street, N.W., Washington, D.C. 20549, at the New York Regional
Office of the Commission, Seven World Trade Center, Suite 1300, New York, New
York 10048, and at the Chicago Regional Office of the Commission, Citicorp
Center, 500 West Madison Street, Suite 1400, Chicago, Illinois 60621-2511, or by
way of the Commission's Internet address, http://www.sec.gov.  Copies of such
material can also be obtained at prescribed rates from the Public Reference
Section of the Commission at 450 Fifth Street, N.W., Washington, D.C. 20549.
Such reports and other information may also be inspected at the offices of the
National Association of Securities Dealers, Inc., 1735 K Street, N.W.,
Washington, D.C. 20006.      
    
     The Company has filed with the Commission a Registration Statement on Form
S-3 (the "Registration Statement") under the Securities Act of 1933, as amended
(the "Securities Act"), with respect to the registration of the shares of Common
Stock offered hereby.  This Prospectus does not contain all of the information
set forth in the Registration Statement and the exhibits thereto, certain
portions of which have been omitted as permitted by the rules and regulations of
the Commission.  Statements contained in this Prospectus or in any document
incorporated by reference herein as to the contents of any contract or other
documents referred to herein or therein are not necessarily complete and, in
each instance, reference is made to the copy of such documents filed as an
exhibit to the Registration Statement or such other documents, which may be
obtained from the Commission as indicated above upon payment of the fees
prescribed by the Commission.  Each of such statements is qualified in its
entirety by such reference.      

                          FORWARD LOOKING STATEMENTS
    
     The forward looking statements and comments contained in this Prospectus
concerning, among other things, the prospects for the Company to grow rapidly
and attain profitable operations, are necessarily subject to risks and
uncertainties, some of which are significant in scope and nature.  Actual
results will be dependent upon many factors the outcome of which cannot be
predicted as of the date of this Prospectus.  The Company believes that it has
summarized the most significant of such factors of which it is aware under the
caption "Risk Factors."   Accordingly, prospective investors should carefully
consider such Risk Factors, which are provided commencing on Page 3 of this
Prospectus in addition to the other information provided herein and
incorporated herein by reference.     
    
                INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE      
    
     The following documents, which have been filed by the Company with the
Commission, are incorporated herein by reference:  (i) the Company's Annual
Report on Form 10-K for the fiscal year ended December 31, 1995; (ii) the
Company's Current Report on Form 8-K dated March 18, 1996; (iii) the Company's
Quarterly Report on Form 10-Q for the quarters ended March 31, 1996, June 30,
1996 and September 30, 1996; and (iv) the Company's Proxy Statement dated April
15, 1996 related to the Annual Meeting of Stockholders held on May 15, 1996.  In
addition, each document filed by the Company pursuant to Sections 13(a), 13(c),
14 or 15(d) of the Exchange Act subsequent to the date of this Prospectus and
prior to termination of the offering of Shares shall be deemed to be
incorporated by reference into this Prospectus and to be a part hereof from the
date such document is filed with the Commission.      
    
     Any statement contained herein, or any document, all or a portion of which
is incorporated or deemed to be incorporated by reference herein, shall be
deemed to be modified or superseded for purposes of the Registration Statement
and this Prospectus to the extent that a statement contained herein, or in any
subsequently filed document that also is or is deemed to be incorporated by
reference herein, or in any      

                                       i
<PAGE>
 
     
subsequently filed document that also is or is deemed to be incorporated by
reference herein, modifies or supersedes such statement.  Any such statement so
modified or superseded shall not be deemed, except as so modified or superseded,
to constitute part of the Registration Statement or this Prospectus.  All
information appearing in this Prospectus is qualified in its entirety by the
information and financial statements (including notes thereto) appearing in the
documents incorporated herein by reference.  This Prospectus incorporates
documents by reference which are not presented herein or delivered herewith.
These documents (other than exhibits thereto) are available without charge, upon
written or oral request by any person to whom this Prospectus has been
delivered, from Ronald D. Garber, General Counsel, 11075 Santa Monica Blvd.,
Suite 225, Los Angeles, California 90025, telephone number (310) 479-2080.     

                                      ii
<PAGE>
 
- --------------------------------------------------------------------------------

                              PROSPECTUS SUMMARY
    
     The following summary is qualified in its entirety by the more detailed
information and financial statements appearing elsewhere or incorporated by
reference in this Prospectus.  Without limiting the generality of the foregoing,
prospective investors should carefully consider the factors set forth under the
caption "Risk Factors."      

                                  THE COMPANY
    
     Koo Koo Roo, Inc. (the "Company") operates restaurants in the emerging food
service category of fresh, convenient meals.  The restaurants feature the
Company's proprietary Original Skinless Flame-Broiled Chicken(TM), fresh oven-
roasted hand-carved turkey, country herb rotisserie chicken, made to order
tossed salads, specialty sandwiches on fresh baked rolls, a signature vegetable
soup and more than 23 side dishes including hand-mashed potatoes, stuffing,
steamed green beans and other vegetables, rices and grains, all prepared fresh
in small batches on-site throughout the day.  As of December 31, 1996, the
Company operated 28 Koo Koo Roo restaurants.      

     The Company's restaurants are designed to appeal to consumers who look for
good tasting, freshly prepared food, and who also appreciate menu items that are
wholesome and healthy.  The products are easy to understand, high in quality and
generally low in fat, calories and cholesterol, without the negative connotation
or taste of "health food."  The sights and smells of fresh food preparation,
such as turkey carving and salad tossing, are displayed in glass enclosed
stations featuring "chefs" in restaurant whites and toques.
    
     Over the past several years, executive management, together with the
Company's corporate chef and professional designers, developed the layout, menu
and appearance of the current prototype store, referred to as the Koo Koo Roo
California Kitchen(TM) concept. The performance and continuing improvement of
this concept led management to plan for a rapid expansion starting in 1995 and
to focus on Company ownership or joint venture relationships rather than
franchising. The Company is presently emphasizing growth through the development
of additional Koo Koo Roo California Kitchen(TM) stores which will be either
owned and operated by the Company or owned in partnership with its existing
domestic and international joint venture partners. The Company intends to act
opportunistically to establish additional joint venture arrangements and make
restaurant acquisitions and may also grow through the acquisition of
complementary businesses. Although the focus in 1997 will be on Company-owned
restaurants, the Company may pursue additional joint ventures or franchising in
certain markets.      
    
     The Company also owns 90% of the outstanding capital stock of Color Me
Mine, Inc. ("Color Me Mine"), a chain of paint-your-own ceramics studios.  As of
December 31, 1996, there were 11 Company-owned Color Me Mine studios and five
franchised studios open and operating.     

     The Company's principal executive offices are located at 11075 Santa Monica
Boulevard, Suite 225, Los Angeles, California 90025 and its telephone number is
(310) 479-2080.
         
- --------------------------------------------------------------------------------

                                       1
<PAGE>
 
- --------------------------------------------------------------------------------

                                 THE OFFERING

    
Common Stock Offered by the                   
   Selling Stockholders (estimate)..........  6,013,275 shares (1)     
    
Shares of Common Stock Outstanding            
   Prior to the Offering....................  15,861,310 shares (2)      

Use of Proceeds.............................  The proceeds from the sale of the
                                              shares of Common Stock offered
                                              hereby are solely for the account
                                              of the Selling Stockholders.
                                              Accordingly, the Company will
                                              receive none of the proceeds from
                                              sales thereof. See "Use of
                                              Proceeds."

Nasdaq National Market Common Stock Symbol..  KKRO

_____________________
    
(1) As set forth in the text on the cover of this Prospectus, this offering
    includes the resale of such presently indeterminate number of shares of
    Common Stock as shall be issued in respect of:  (i) 613,971 shares of Common
    Stock (subject to further adjustment) issued in a private placement in March
    1996, (ii) all shares of Common Stock issuable upon conversion of or
    otherwise in respect of 1,027,193 shares of the Registrant's 5% Convertible
    Preferred Stock issued in a private placement in March 1996, (iii) 55,257
    shares of Common Stock (subject to further adjustment) issuable upon the
    exercise of warrants issued in connection with the foregoing private
    placements, (iv) all shares of Common Stock upon conversion of or otherwise
    in respect of 108,000 shares of the Registrant's 5% Convertible Preferred
    Stock issuable upon the exercise of warrants issued in connection with the
    foregoing private placements and (v) 84,409 shares of Common Stock
    originally issued in other private placements. As of December 31, 1996,
    there were 1,027,193 shares of Convertible Preferred Stock outstanding which
    had not yet been converted into common stock.  The number of shares of
    Common Stock indicated to be offered hereby on the cover of this Prospectus
    and above is an estimate based upon the market price of the Common Stock set
    forth on the cover page of this Prospectus assuming that all shares of
    Convertible Preferred Stock are converted on the first date permitted.  The
    number of shares of Common Stock issuable in connection with such
    transactions and offered for resale hereby is subject to adjustment and
    could be materially less or more than such amount depending upon factors
    which cannot be predicted by the Company at this time, including, among
    others, the future market price of the Common Stock.  If, however, $7.125
    per share (the last reported sale price of the Common Stock on the Nasdaq
    National Market on February 10, 1997) were used to determine the number of
    shares issuable as of the first date on which the Convertible Preferred
    Stock may be converted after the date of this Prospectus, the Company would
    be obligated to issue a total of approximately 6,013,275 shares of Common
    Stock if all 1,027,193 shares of Convertible Preferred Stock outstanding or
    issuable upon the exercise of Convertible Preferred Stock Warrants
    outstanding as of December 31, 1996 were converted on such dates. This
    presentation is not intended to constitute a prediction as to the future
    market price of the Common Stock. See "Risk Factors--Effect of Conversion of
    Convertible Preferred Stock; Potential Common Stock Adjustment" and
    "Description of Capital Stock."    
    
(2) As of December 31, 1996, excludes (i) approximately 7.6 million shares of
    Common Stock subject to presently outstanding options granted by the Company
    under certain stock option plans and through direct grants, of which
    approximately 3.7 million shares are issuable under options exercisable as
    of the date of this Prospectus, (ii) approximately 1.6 million shares of
    Common Stock issuable upon the exercise of presently outstanding warrants to
    purchase Common Stock, of which approximately 1.5 million shares are
    issuable pursuant to warrants exercisable as of the date of this Prospectus
    and (iii) the shares of Common Stock offered hereby, except for 534,409
    shares of Common Stock (subject to adjustment) included in the shares
    identified in clauses (i) and (v) of footnote (1) above. Also excludes
    72,512 treasury shares. See "Risk Factors--Dilutive Effect of Warrants and
    Options; Shares Available for Future Sale," "Description of Capital Stock"
    and "Shares Available for Future Sale."    

- --------------------------------------------------------------------------------

                                       2
<PAGE>
 
                                 RISK FACTORS

     The securities offered hereby involve a high degree of risk including, but
not necessarily limited to, the risk factors described below. Each prospective
investor should carefully consider the following risk factors inherent in and
affecting the business of the Company and this offering before making an
investment decision.
    
     LIMITED OPERATING HISTORY; LIMITED REVENUES; HISTORY OF LOSSES.  The
Company was organized in February 1987 and opened its first restaurant in August
1988 (which has since been closed).  In addition, more than half of the
Company's owned and operated restaurants were opened during 1995 or 1996.  As a
result, the Company has a limited operating history upon which an evaluation of
the Company's performance can be made.  The Company's prospects must be
considered in light of the risks, expenses and difficulties frequently
encountered in the establishment of a new business and concept in the highly
competitive restaurant industry, which is characterized by a high failure rate.
Since inception, the Company has generated limited revenues and has generally
incurred operating losses.  There can be no assurance that the Company will
generate significant revenue or achieve profitable operations.      
    
     LIMITED NUMBER OF RESTAURANTS IN OPERATION; GEOGRAPHIC CONCENTRATION OF
RESTAURANTS; DEPENDENCE ON DISCRETIONARY SPENDING.  As of December 31, 1996, the
Company operated 28 Koo Koo Roo restaurants. Of these, eight restaurants had
been in operation for more than two years and 12 restaurants had been in
operation for less than one year. Twenty-one restaurants are in Southern
California, including seven restaurants opened in Southern California during
1996. The Company's revenues are dependent on discretionary spending by
consumers, particularly by consumers living in the communities in which the
restaurants are located. A significant weakening in any of the local economies
in which the Company operates may cause the residents of such communities to
curtail discretionary spending which, in turn, could have a material adverse
effect on the results of operations and financial position of the entire
Company. Consequently, the results achieved to date by the Company's restaurants
may not be indicative of the prospects or market acceptance of a larger number
of restaurants, particularly in wider and more geographically dispersed areas
with varied demographic characteristics.      
    
     UNCERTAINTY OF MARKET ACCEPTANCE.  The Company has limited marketing
experience and to date has engaged in limited marketing activities.  Achieving
consumer awareness and market acceptance, particularly as the Company seeks to
penetrate new markets, will require substantial efforts and expenditures by the
Company.  There can be no assurance that the Company's restaurants and ceramics
studios will achieve significant market acceptance.      
    
     PROPOSED EXPANSION; NEED FOR ADDITIONAL FINANCING.  Although the Company
intends to pursue a strategy of aggressive growth, the Company must depend on a
limited number of key experienced personnel in affecting this expansion.  The
Company's proposed expansion (including, without limitation, accomplishment of
its new restaurant opening plans and expansion of Color Me Mine) will be
dependent on, among other things, market acceptance of the Company's business
concepts, the availability of suitable sites, timely development and
construction of stores, the hiring of skilled management and other personnel,
the general ability to successfully manage growth including monitoring stores,
controlling costs and maintaining effective quality controls, and the
availability of adequate financing.  The Company may also grow through the 
acquisition of existing businesses to the extent that such businesses can be 
acquired on advantageous terms and meet the Company's investment and market 
criteria.  There can be no assurance that the Company will be successful in its
proposed expansion. Until the Company increases the size of its base of
restaurants and ceramics studios, the lack of success of a small number of
stores may have a disproportionate impact on the Company's performance.  To
implement its expansion, the Company expects to issue additional equity
securities in the future and, if market conditions permit, may incur additional
indebtedness.  The Company regularly investigates and pursues transactions to
raise such capital. There can be no assurance that such additional capital, if
and when required, will be available on terms acceptable to the Company, or at
all.  In addition, future issuances of Common Stock, if any, would dilute the
present ownership of all stockholders in the Company, including investors
purchasing shares in this offering. See "Use of Proceeds."     
                                       3
<PAGE>
 
     
     DILUTIVE EFFECT OF OPTIONS AND WARRANTS; SHARES AVAILABLE FOR FUTURE SALE.
As of December 31, 1996, the Company had granted options to purchase an
aggregate of approximately 7.6 million shares, and warrants to purchase an
aggregate of approximately 1.6 million shares, of Common Stock at exercise
prices ranging from $0.625 per share to $10.00 per share. In the event that all
such options and warrants are exercised for cash, the aggregate proceeds to the
Company would be approximately $55.9 million. To the extent that the stock
options and warrants are exercised, material dilution of the ownership interest
of the Company's present stockholders will occur. The Company also expects that
in the ordinary course of its business it will issue additional warrants and
grant additional stock options including, but not limited to, options granted
pursuant to its Stock Awards and Director's Stock Option Plans. Investors should
note that the recent trading prices of the Common Stock significantly exceeds
the Company's book value for financial accounting purposes. In addition, the
approximately 1.6 million shares of Common Stock issuable upon exercise of
presently outstanding warrants and a significant portion of the outstanding
stock options and restricted shares of Common Stock are subject to certain
registration rights and, upon the effectiveness of a registration statement
covering such shares, will be eligible for resale in the public market without
restriction under the Securities Act. Sales of substantial amounts of Common
Stock by stockholders, or the perception that such sales could occur, could
adversely affect the market price for the Common Stock. See "--Effect of
Conversion of Convertible Preferred Stock; Potential Common Stock Adjustment,"
"--Securities Market Factors," "Description of Capital Stock" and "Shares
Available for Future Sale."    
    
     EFFECT OF CONVERSION OF CONVERTIBLE PREFERRED STOCK; POTENTIAL COMMON STOCK
ADJUSTMENT.  The Company's Convertible Preferred Stock entitles the holders
thereof to convert such shares into shares of Common Stock.  The exact number of
shares of Common Stock issuable upon conversion of all of the Convertible
Preferred Stock and offered hereby cannot currently be estimated but, generally,
such issuances of Common Stock will vary inversely with the market price of the
Common Stock.  The holders of Common Stock will be materially diluted by
conversion of the Convertible Preferred Stock which dilution will depend on the
future market price of the Common Stock.  On February 10, 1997, the last
reported sales price of the Common Stock on the Nasdaq National Market was
$7.125 per share.  If such market price were used to determine the number of
shares of Common Stock issuable as of the first date on which the outstanding
shares of Convertible Preferred Stock may be converted, the Company would issue
a total of approximately 5,259,638 shares of Common Stock if all such shares,
including shares of Convertible Preferred Stock issuable upon the exercise of
outstanding Convertible Preferred Stock Warrants, were converted at such time
and the related adjustment was made in respect of the Common Stock issued in the
1996 Private Placements as noted below.  To the extent the market price per
share of the Common Stock is lower or higher than $7.125 as of any date on which
outstanding shares of Convertible Preferred Stock are converted, the Company
would issue more or less shares of Common Stock than reflected in such estimate,
and such difference could be material.  The number of shares of Common Stock
issuable in connection with the outstanding shares of Convertible Preferred
Stock is not a linear function of the market price of the Common Stock, and will
increase at an increasing rate as such market price decreases (and decrease at a
decreasing rate as such market price increases) relative to a given assumed
market price.  The number of shares of Common Stock may also increase should
holders of Convertible Preferred Stock continue to hold such shares, thereby
causing the discount to market price applicable upon conversion of such shares
to increase.  This presentation is not intended to constitute a prediction as to
the future market price of the Common Stock.  The holders of the outstanding
shares of Convertible Preferred Stock also possess certain registration rights,
including the right to include all of the shares of Common Stock that such
holders may desire to sell in certain underwritten public offerings by the
Company.  In addition, if, prior to March 12, 1997, the Company issues any
shares of Common Stock for an effective issue price of less than $7.245 per
share (the original issue price of the 450,000 shares placed in that
transaction), the purchase price per share of such Common Stock shall, subject
to certain exceptions, be adjusted downward to equal such lower issue price
(along with a similar adjustment to the Common Stock Warrants). As of the date
of this Prospectus, the Company had issued an aggregate of 163,971 shares of
Common Stock in satisfaction of such obligation.  The Company presently expects
to satisfy any future obligation pursuant to this adjustment provision by
issuing additional shares of Common Stock.  As with the conversion price of the
outstanding shares of Convertible Preferred Stock, whether or not any further
adjustment will be necessary in the future will depend upon factors which cannot
be predicted by the Company at this time including, among others, the future
market price of the Common Stock and the time at which holders of Convertible
Preferred Stock elect to convert or are forced by the Company to so convert such
shares into Common Stock.  Accordingly, the dilution attributable to the
securities issued in the Company's 1996 Private Placements will not be
determinable until all such securities have been converted into, or exercised
for, Common Stock.  The terms of the securities issued in the 1996 Private
Placements do not provide for any limit on the number of shares of Common Stock
which the Company may be required to issue in respect thereof.  Stock market
volatility, whether related to the Stock market generally or the Company
specifically, and if coincident in time with conversions of Convertible
Preferred Stock, will impact directly the number of shares of Common Stock
issuable upon conversion of the Convertible Preferred Stock and in respect of
the other securities issued in the Company's 1996 Private Placements and which
are offered for resale hereby.  See "--Securities Market Factors" and
"Description of Capital Stock."    

                                       4
<PAGE>
 
    
     MANAGEMENT OF GROWTH.  The Company's business has grown rapidly in recent
periods and management's plans call for continued growth, which may place
significant strains on the Company's managerial, operational, financial and
information systems.  The Company's success depends to a significant extent on
the ability of its executive officers and other members of senior management to
respond to these challenges effectively.  The Company's expansion has also
resulted in substantial growth in the number of its employees, resulting in
increased responsibility for both existing and new management personnel.  In
addition, the Company is in the ongoing process of evaluating and enhancing its
operating and financial procedures and systems in an effort to increase
efficiencies in managing its expanding business.  There can be no assurance that
the Company's management will be able to manage future expansions successfully,
or that its management, personnel or system will be adequate to support the
Company's operations or will be implemented in a cost-effective or timely
manner.  Any such inabilities or inadequacies would have a material adverse
effect on the Company's business, operating results and financial conditions.  
     
    
     COMPETITION.  The restaurant industry, and particularly the quick-service
segment, is highly competitive with respect to price, service and location, and
numerous well-established competitors possess substantially greater financial,
marketing, personnel and other resources than the Company.  In addition, the
quick-service industry is characterized by the frequent introduction of new
products, accompanied by substantial promotional campaigns.  The Company is
required to respond to various factors affecting the restaurant industry,
including changes in consumer preferences, tastes and eating habits, demographic
trends and traffic patterns, increases in food and labor costs, competitive
pricing and national, regional and local economic conditions.  In recent years
numerous companies in the quick-service industry have introduced products,
including chicken, which were developed to capitalize on growing consumer
preference for food products which are, or are perceived to be, healthful,
nutritious, low in calories and low in fat content.  It can be expected that the
Company will be subject to increasing competition from companies whose products
or marketing strategies address these consumer preferences.  There can be no
assurance that consumers will regard the Company's products as sufficiently
distinguishable from competitive products (such as, for example, those offered
by El Pollo Loco and Boston Market), that substantially equivalent products will
not be introduced by the Company's competitors or that the Company will be able
to compete successfully.  Similarly, Color Me Mine will likely face significant
competition from similar concepts and other businesses providing leisure and
entertainment services.      
    
     DEPENDENCE UPON KEY PERSONNEL.  The success of the Company is largely
dependent on the efforts of certain key personnel of the Company, including
Kenneth Berg, its Chairman of the Board and Chief Executive Officer, and other
key executives.  Although the Company has entered into employment agreements
with certain of its executive officers, none of such agreements obligate these
employees to continue to work for the Company.  The loss of their services would
have a material adverse effect on the Company.  Additionally, in order to
successfully implement its proposed expansion and manage anticipated growth, the
Company will be dependent upon its ability to retain existing and hire
additional qualified personnel.  There can be no assurance that the Company will
be able to retain or hire necessary personnel.      
    
     POSSIBLE CONFLICTS OF INTEREST; BENEFITS TO CERTAIN EXECUTIVE OFFICERS AND
STOCKHOLDERS.  Kenneth Berg's employment agreement with the Company provides
that he is obligated to devote his full-time services to the Company but is
permitted to continue to engage in the other business activities currently
conducted by him.  However, his employment agreement provides that he may do so
only so long as such activities do not conflict with or otherwise unreasonably
interfere with the performance of his services to the Company.  Mr.  Berg's
employment agreement also provides for significant payments to him upon the
occurrence of certain defined events including, among others, his termination
without "cause" and a "change in control" of the Company.      

         

                                       5
<PAGE>
 
         
    
     GOVERNMENT REGULATIONS.  The Company is subject to various federal, state
and local laws and regulations affecting its business.  The Company's stores are
subject to regulation by various governmental agencies, including those
responsible for compliance with state and local licensing, zoning, land use,
construction and environmental regulations and various health, sanitation,
safety and fire standards.  Any difficulties or failure in obtaining required
licenses or approvals could delay or prevent the opening of a new store.  In
addition, suspension of certain licenses or approvals, due to failure to comply
with applicable regulations or otherwise, could interrupt the operations of the
affected store or otherwise adversely affect the store or the Company.  The
Company is also subject to federal and state laws establishing minimum wages and
regulating overtime and working conditions.  Since many of the Company's
restaurant personnel are paid at rates which may be affected by the federal
minimum wage, increases in such minimum wage (which have recently been enacted
by Congress and the State of California) may result in an increase in the
Company's labor costs. The Company cannot predict the impact on its results of
operations should applicable federal or State minimum wage laws be changed.
Federal and state franchise laws will also impose significant compliance
obligations on the Company as it pursues the expansion of Color Me Mine.    

     INSURANCE AND POTENTIAL LIABILITY.  The Company maintains insurance,
including insurance relating to personal injury, in amounts which the Company
currently considers adequate.  Nevertheless, a partially or completely uninsured
claim against the Company, if successful and of sufficient magnitude, could have
a material adverse effect on the Company.
    
     SECURITIES MARKET FACTORS.  The market price for the Company's Common Stock
is significantly affected by such factors as the Company's financial results,
opening of new restaurants and ceramics studios and performance of existing
stores, introduction of new products by the Company or its competitors, status
of compliance with franchise regulation and various factors affecting the quick-
service restaurant and leisure time industries generally.  Additionally, in
recent years, the stock market has experienced a high level of price and volume
volatility and market prices for many companies, particularly small emerging
growth companies, have experienced wide price fluctuations not necessarily
related to the operating performance of such companies.  The market price for
the Common Stock may be affected by general stock market volatility.  Any such
volatility, whether related to the stock market generally or the Company
specifically, and if coincident in time with conversions of Convertible
Preferred Stock, will also impact directly the number of shares of Common Stock
issuable upon conversion of the Convertible Preferred Stock and in respect of
the other securities issued in the Company's 1996 Private Placements.  See "--
Effect of Conversion of Convertible Preferred Stock; Potential Common Stock
Adjustment" and "Description of Capital Stock."      
    
     NO COMMON STOCK DIVIDENDS.  To date, the Company has not paid any cash
dividends on its Common Stock and does not intend to declare any such dividends
in the foreseeable future.  The Company is obligated to pay dividends at the
rate of 5% per annum (which may be paid in cash or, subject to certain
restrictions, in shares of Common Stock which may be offered for resale
hereunder) on its Convertible Preferred Stock.  During 1996, the dividends
payable in respect of the Convertible Preferred Stock for the quarter ended
March 31, 1996 was paid in cash and the remaining three quarterly dividends were
paid in shares of Common Stock.  Future payments are also expected to be made 
by issuing shares of Common Stock.  See "Description of Capital Stock--Preferred
Stock."     

     POSSIBLE ISSUANCE OF PREFERRED STOCK WITHOUT STOCKHOLDER APPROVAL.  The
Company's Certificate of Incorporation authorizes the issuance of "blank check"
Preferred Stock with such designations, rights and preferences as may be
determined from time-to-time by the Company's Board of Directors.  Accordingly,
the Board is empowered, without approval by holders of the Common Stock, to
issue Preferred Stock with dividend, liquidations, redemption, conversion,
voting or other rights which could adversely affect the voting power or other
rights of the holders of the Common Stock.  It was pursuant to this authority
that the shares of Convertible Preferred Stock were issued.  In the event of
issuance, Preferred Stock could be used, under

                                       6
<PAGE>
 
     
certain circumstances, as a method of discouraging, delaying or preventing a
change in control of the Company.  The Company may issue additional shares of 
Preferred Stock in the future to raise capital.  See "Description of Capital 
Stock."     

                                       7
<PAGE>
 
                                USE OF PROCEEDS

     The proceeds from the sale of the shares of Common Stock offered hereby are
solely for the account of the Selling Stockholders.  Accordingly, the Company
will receive none of the proceeds from sales thereof.  However, certain of the
shares of Common Stock offered hereby are issuable in the future upon the
exercise of the Common Stock Warrants and Convertible Preferred Stock Warrants
issued in connection with the 1996 Private Placements (and, in the case of
shares of Convertible Preferred Stock, upon the conversion thereof into Common
Stock).  If all of such warrants to purchase Common Stock and Convertible
Preferred Stock were exercised, the Company would receive gross proceeds of
approximately $3.0 million in the aggregate.  The Company expects to use the
proceeds from the exercise of such warrants, if any, for general corporate
purposes.  See "Description of Capital Stock."
    
                       SHARES AVAILABLE FOR FUTURE SALE      
    
     In general, Rule 144 under the Securities Act, as currently in effect
("Rule 144"), provides that a person (or persons whose sales are aggregated) who
is an affiliate of the Company or who has beneficially owned shares that were
issued and sold in reliance upon exemptions from registration under the
Securities Act ("Restricted Shares") for at least two years is entitled to sell
within any three-month period a number of shares that does not exceed the
greater of one percent (1%) of the then outstanding shares of Common Stock or
the average weekly trading volume in the Common Stock during the four calendar
weeks preceding the filing of a notice of intent to sell. Sales under Rule 144
are also subject to certain manner-of-sale provisions, notice requirements and
the availability of current public information about the Company. However, a
person who is not deemed to have been an "affiliate" of the Company at any time
during the three months preceding a sale, and who has owned Restricted Shares
for at least three years, is entitled to sell such shares under Rule 144 without
regard to volume limitations, manner-of-sale provisions, notice requirements or
the availability of current public information about the Company. In June of
1995, the Commission published a notice of proposed rulemaking to amend the
holding period requirements discussed above contained in Rule 144(d) and (k)
which, if adopted as proposed, would permit resales of Restricted Shares after
one and two years, respectively (other than after two and three years,
respectively, as described above). The Company cannot predict whether such
amendments will be adopted or the effect thereof on the trading market for its
Common Stock.     
    
     Of the approximately 21.4 million shares of Common Stock estimated to be
outstanding upon completion of this offering (subject to the assumptions set
forth or referred to on the cover page of this Prospectus related to future
market prices of the Common Stock and conversion elections made by holders of
Convertible Preferred Stock), approximately 18.9 million shares have been
registered under the Securities Act and are freely tradeable, and approximately
2.3 million shares are saleable subject to compliance with the requirements of
Rule 144. The remaining approximately 240,000 shares of Common Stock, and the
approximately 1.6 million shares of Common Stock issuable upon the exercise of
presently outstanding warrants, will be tradeable subject to the holding period
restrictions under, and compliance with the other requirements of, Rule 144
discussed above. Of the approximately 7.6 million shares of Common Stock
issuable upon the exercise of presently outstanding options, approximately 3.7
million shares will be freely tradeable upon exercise thereof, and the remaining
shares will be tradeable subject to the holding period restrictions under, and
compliance with the other requirements of, Rule 144 discussed above. See
"Summary--The Offering."     
    
     In addition, the approximately 1.6 million shares of Common Stock issuable
upon exercise of presently outstanding warrants (excluding the warrants issued
in connection with the 1996 Private Placements), and the approximately 7.6
million shares of Common Stock issuable upon exercise of presently outstanding
options, are entitled to certain registration rights, and upon the effectiveness
of a registration statement covering such shares, will be eligible for resale in
the public market without restrictions under the Securities Act.       

                                       8
<PAGE>
 
     
     No predictions can be made as to the effect that sales of Common Stock
under Rule 144, pursuant to a registration statement or otherwise, or the
availability of shares of Common Stock for sale, will have on the market price
prevailing from time to time. Nevertheless, sales of substantial amounts of
Common Stock in the public market, or the perception that such sales could
occur, could adversely affect prevailing market prices and could impair the
Company's future ability to raise capital through an offering of its equity
securities.  Further, certain of the share amounts set forth above under the
caption "Shares Available for Future Sale" are estimates only based on recent
market prices, are subject to adjustment, and could be materially less or more
than such estimated amounts depending upon factors which cannot be predicted by
the Company at this time including, among others, the future market price per
share of the Common Stock.  See "Risk Factors--Dilutive Effect of Option and
Warrants; Shares Available for Future Sale" and "--Effect of Conversion of
Convertible Preferred Stock; Potential Common Stock Adjustment."      

                                       9
<PAGE>
 
     
                              SELLING STOCKHOLDERS      
    
     The following table sets forth certain information regarding the beneficial
ownership of the Common Shares to be offered hereby as of December 31, 1996, and
as adjusted to reflect the sale of the securities offered hereby, by the Selling
Stockholders.  Except as otherwise indicated, to the knowledge of the Company,
all persons listed below have sole voting and investment power with respect to
their securities, except to the extent that authority is shared by spouses under
applicable law or as otherwise noted below.  The information in the table
concerning the Selling Stockholders who may offer Common Shares hereunder from
time to time is based on information provided to the Company by such
securityholders, except for the assumed conversion ratio of shares of
Convertible Preferred Stock into Common Stock, which is based solely on the
assumptions discussed or referenced in footnote (1) to the table.  Information
concerning such Selling Stockholders may change from time to time and any
changes of which the Company is advised will be set forth in a Prospectus
Supplement to the extent required.  See "Plan of Distribution."      

<TABLE>    
<CAPTION>
                                            COMMON SHARES                                       COMMON SHARES    
                                             BENEFICIALLY              COMMON SHARES            BENEFICIALLY     
                                           OWNED PRIOR TO               TO BE SOLD               OWNED AFTER     
            NAME OF                       THE OFFERING/(1)/         IN THE OFFERING/(1)/         THE OFFERING     
                                          ------------              ---------------              ------------
    SELLING STOCKHOLDER                 NUMBER      PERCENT               NUMBER             NUMBER      PERCENT
    -------------------                 ------      -------               ------             ------      -------
<S>                                     <C>         <C>             <C>                      <C>         <C>
AG Arb Partners, L.P.                   30,116        *                    30,116               0           0     
AG Super Fund, L.P.                     27,800        *                    27,800               0           0     
AG Super Fund International             27,800        *                    27,800               0           0     
  Partners, L.P.                                                                                                  
Alfred Partners, L.L.C.                 57,638        *                    57,638               0           0     
Steven A. Amos                          46,333        *                    46,333               0           0     
Angelo, Gordon & Co., L.P.              27,800        *                    27,800               0           0     
Anvil Investment Partners, L.P.        166,797     1.0%                   166,797               0           0     
Arbco Associates, L.P.                  32,702        *                    32,702               0           0     
The Canyon Value Realization            46,333        *                    46,333               0           0     
  Fund (Cayman), Ltd.                                                                                             
Linda Cappello                         130,181        *                   130,181               0           0     
                                        12,433(2)                          12,433
Gerard K. Cappello                      83,700        *                    83,700               0           0     
                                         8,289(2)                           8,289
Robert A. Davidow and Diana R.          37,066        *                    37,066               0           0     
  Davidow                                                                                                         
DFG Corporation                         55,599        *                    55,599               0           0     
Dickstein & Co., L.P.                  464,929     2.8%                   464,929               0           0     
Dickstein International Limited         66,320        *                    66,320               0           0     
Dorchester Partners L.P.               185,330     1.2%                   185,330               0           0     
Fayerweather Associates                 37,066        *                    37,066               0           0     
Lawrence K. Fleischman                  62,030        *                    62,030               0           0
                                         6,906(2)                           6,906               
GAM Arbitrage Investments, Inc.         27,800        *                    27,800               0           0     
Global Bermuda, L.P.                   162,164     1.0%                   162,164               0           0     
The Jay Goldman Master                  92,665        *                    92,665               0           0      
   Limited Partnership                                                            
</TABLE>      

                                       10
<PAGE>
 
<TABLE>     
<CAPTION> 
                                         COMMON SHARES                                         COMMON SHARES
                                           BENEFICALLY                  COMMON SHARES           BENEFICALLY
                                         OWNED PRIOR TO                   TO BE SOLD            OWNED AFTER
     NAME OF                             THE OFFEREING/1/             IN THE OFFERING/1/        THE OFFERING
                                         -------------                ---------------           ------------
  SELLING STOCKHOLDER                   NUMBER      PERCENT                NUMBER             NUMBER      PERCENT
  -------------------                   ------      -------                ------             ------      -------  
<S>                                     <C>         <C>               <C>                     <C>         <C> 
Gotham Capital III, L.P.                99,893          *                   99,893              0             0    
Gotham Capital IV, L.P.                 27,800          *                   27,800              0             0    
Index Securities S.A.                    2,085          *                    2,085              0             0
JMG Capital Management, Inc.             4,633          *                    4,633              0             0    
  Money Purchase Pension Plan                                                                                      
JMG Capital Partners, L.P.              97,298          *                   97,298              0             0    
Lawrence Kaplan                          9,267          *                    9,267              0             0    
KA Trading LP.                           9,267          *                    9,267              0             0    
Kayne Anderson Non-Traditional          89,658          *                   89,658              0             0    
  Investments, L.P.                                                                                                
Kessler Asher Group, Limited            29,653          *                   29,653              0             0    
  Partnership                                                                                                      
Kyneton Investments Ltd.               274,340       1.7%                  274,340              0             0    
Lakeshore International Ltd.           111,198          *                  111,198              0             0    
Leonardo, L.P.                          27,800          *                   27,800              0             0    
Licap Partners                          55,599          *                   55,599              0             0    
Daniel S. Martin                        10,008          *                   10,008              0             0    
Ronald H. Means                          9,267          *                    9,267              0             0    
Barry Meisel                             9,267          *                    9,267              0             0    
Natalie Meisel                           4,633          *                    4,633              0             0    
Stuart Meisel                            3,707          *                    3,707              0             0    
Theodore Meisel                         28,726          *                   28,726              0             0    
Merced Partners, L.P.                  157,531       1.0%                  157,531              0             0    
Metropolis Partners, L.P.              185,330       1.2%                  185,330              0             0    
Michael Angelo, L.P.                    18,533          *                   18,533              0             0    
Navesink Investment Fund LDC            23,166          *                   23,166              0             0    
Nelson Partners                        261,316       1.6%                  261,316              0             0    
Newberg Family Trust UTD               164,481       1.0%                  164,481              0             0    
  12/18/90                                                                                                         
Nicollette Fund                         92,665          *                   92,665              0             0    
Nutmeg Partners, L.P.                   27,800          *                   27,800              0             0    
NY-DBL Diamond Group                    37,066          *                   37,066              0             0    
Offense Group Associates, L.P.          43,928          *                   43,928              0             0    
Olympus Securities, Ltd.               174,210       1.1%                  174,210              0             0    
Palamundo LDC                           29,931          *                   29,931              0             0    
</TABLE>      

                                       11
<PAGE>
 
<TABLE>    
<CAPTION> 
                                           COMMON SHARES                                          COMMON SHARES
                                            BENEFICALLY                  COMMON SHARES            BENEFICALLY
                                           OWNED PRIOR TO                 TO BE SOLD              OWNED AFTER
    NAME OF                                THE OFFEREING/1/             IN THE OFFERING/1/        THE OFFERING
                                           -------------                ---------------           ------------
 SELLING STOCKHOLDER                     NUMBER       PERCENT               NUMBER             NUMBER      PERCENT
 -------------------                     ------       -------               ------             ------      -------  
<S>                                      <C>          <C>               <C>                    <C>         <C>         
Raphael, L.P.                            27,800             *               27,800                0           0       
Ravich Revocable Trust of 1989           46,333             *               46,333                0           0       
Salomon Brothers Inc                    185,330          1.2%              185,330                0           0       
Scorpion Offshore Investment             36,473             *               36,473                0           0       
  Fund, Ltd.                                                                                                          
Seneca Capital International, Ltd.      293,285          1.8%              293,285                0           0       
Seneca Capital L.P.                      52,448             *               52,448                0           0       
Lisa G. Shine                             5,560             *                5,560                0           0       
Loretta Hirsh Shine                      12,973             *               12,973                0           0       
Silverton International Fund            134,364             *              134,364                0           0       
 Limited                                                                                                              
TCW Shared Opportunity                   92,665             *               92,665                0           0       
  Fund II, L.P.                                                                                                       
Jeffrey Ullman                           46,333             *               46,333                0           0       
The Value Realization Fund, L.P.         46,333             *               46,333                0           0       
ZPB Securities, LLC                      41,329             *               41,329                0           0       
Small Company Subtrust of DFA
  Group Trust                           309,714          2.0%              309,714                0           0
U.S. 9-10 Small Company
  Portfolio                             163,726          1.0%              163,726                0           0
6-10 Subtrust of DFA Group Trust        129,207             *              129,207                0           0
U.S. 6-10 Small Company Series           11,324             *               11,324                0           0
Libra Investments, Inc.                  83,399             *               83,399                0           0
Ravich Revocable Trust                   83,399             *               83,399                0           0
                                         24,900/(2)/                        24,900
Upchurch Living Trust UAD                27,800             *               27,800                0           0
  12/14/90                                2,729/(2)/                         2,729
Mark Zucker                              23,166             *               23,166                0           0
Robert G. Morrish                        18,533             *               18,533                0           0
Charles A. Yamarone                      13,900             *               13,900                0           0
Dan Dominguez                            10,000/(2)/        *               10,000                0           0       
Lorne A. Goldberg                         1,500/(2)/        *                1,500                0           0       
Louis Gonda                              39,409/(2)/        *               39,409                0           0       
Stewart Hacker                            5,000/(2)/        *                5,000                0           0       
Stuart M. Isen                            1,500/(2)/        *                1,500                0           0       
George Levin                              7,000/(2)/        *                7,000                0           0       
Martin Mick                              10,000/(2)/        *               10,000                0           0       
M. Viner                                 10,000/(2)/        *               10,000                0           0        
</TABLE>     

__________________
*  Represents less than 1% of the outstanding Common Stock.
    
(1) Except in the case of Shares indicated with the footnote (2), such
    beneficial ownership represents an estimate of the number of shares of
    Common Stock issuable upon the conversion of shares of Convertible Preferred
    Stock beneficially owned by such person as of December 31, 1996 (either
    directly or through the exercise of Convertible Preferred Stock Warrants),
    assuming the last reported sales price of $7.125 per share of Common Stock
    on February 10, 1997 were used to determine the number of shares of Common
    Stock issuable as of the first date on which Convertible Preferred Stock may
    be converted.  The actual number of shares of Common Stock offered hereby is
    subject to adjustment and could be materially less or more than the
    estimated amount indicated depending upon factors which cannot be predicted
    by the Company at this time, including, among others, application of the
    conversion provisions based on market prices prevailing at the actual date
    of conversion and whether or to what extent dividends are paid in Common
    Stock.  In order to calculate the number of shares of Convertible Preferred
    Stock or Convertible Preferred Stock Warrants to purchase such shares
    beneficially held, multiply the amount included in the column captioned
    "Common Shares Beneficially Owned Prior to the Offering" (other than share
    amounts indicated with the footnote (2)), by approximately 0.21583.  This
    presentation is not intended     

                                       12
<PAGE>
 
    to constitute a prediction as to the future market price of the Common
    Stock.  The shares of Convertible Preferred Stock and the Convertible
    Preferred Stock Warrants were issued in the 1996 Private Placements.  See
    "Risk Factors--Effect of Conversion of Convertible Preferred Stock;
    Potential Common Stock Adjustment" and "Description of Capital Stock."
    
(2) Represents beneficial ownership of shares of Common Stock issued (i) in the
    1996 Private Placements, (ii) upon the exercise of Common Stock Warrants
    issued in connection with the 1996 Private Placements, (iii) upon conversion
    of shares of Convertible Preferred Stock or (iv) in other private
    placements.  The shares issued in connection with the 1996 Private
    Placements and the related Common Stock Warrants are subject to further
    adjustment under certain circumstances.  See "Risk Factors--Effect of
    Conversion of Convertible Preferred Stock; Potential Common Stock
    Adjustments" and "Description of Capital Stock."     

                                       13
<PAGE>
 
                         DESCRIPTION OF CAPITAL STOCK
    
     The Company's Certificate of Incorporation, as amended, authorizes the
issuance of 55,000,000 shares of capital stock, of which 50,000,000 shares are
designated as Common Stock, par value $0.01 per share, and 5,000,000 shares are
designated as Preferred Stock, par value $0.01 per share, 1,350,000 of which
have been designated as shares of Convertible Preferred Stock.  As of December
31, 1996, 15,861,310 shares of Common Stock (net of treasury shares) and
1,027,193 shares of Convertible Preferred Stock were issued and outstanding.  In
March 1996, 1,200,000 shares of Convertible Preferred Stock were issued in the
1996 Private Placements and, through December 31, 1996, 172,807 of such shares
had been converted into 726,220 shares of Common Stock (excluding shares of
Common Stock issued as payment-in-kind dividends).      

COMMON STOCK
    
     Holders of Common Stock are entitled to one vote for each share of Common
Stock on all matters submitted to a vote of stockholders.  There are no
cumulative voting rights.  The rights, privileges and preferences of the holders
of Common Stock are subject to the rights of the holders of the Convertible
Preferred Stock and of any shares of Preferred Stock that may be designated and
issued by the Company in the future.  Subject to the restrictions contained in
Preferred Stock issued by the Company, holders of Common Stock are entitled to
receive dividends when and if declared by the Board of Directors out of legally
available funds.  Upon any liquidation, dissolution or winding up of the
Company, subject to the rights of holders of shares of Preferred Stock, holders
of Common Stock are entitled to share pro rata in any distribution to the
stockholders.  Holders of Common Stock do not have preemptive or other
subscription rights.  There are no redemption or sinking fund provisions
applicable to the Common Stock.      
    
     Subject to certain exceptions, if, prior to March 12, 1997, the Company
sells any shares of Common Stock for an issue price less than $7.245 per share
(the original issue price of the 450,000 shares placed in that transaction), the
purchase price per share of such Common Stock shall be adjusted downward to
equal such lower issue price (along with a similar adjustment to the Common
Stock Warrants). As of the date of this Prospectus, the Company has issued
163,971 shares of Common Stock pursuant to this adjustment provision.  The
Company presently expects to satisfy any future obligation by issuing additional
shares of Common Stock.  If such shares may not be issued for any reason, the
adjustment will have to be paid in cash.  As with the conversion price of the
Convertible Preferred Stock, whether or not any further adjustment will be
necessary in the future will depend upon factors which cannot be predicted by
the Company at this time including, among others, the future market price of the
Common Stock and the time at which holders of Convertible Preferred Stock elect
to convert or are forced by the Company to so convert such shares into Common
Stock.  The terms of the 1996 Private Placements do not provide for any limit on
the number of shares of Common Stock which the Company may be required to issue
in respect thereof.  See "Risk Factors--Effect of Conversion of Convertible
Preferred Stock; Potential Common Stock Adjustment."     

     Pursuant to Section 2115 of the California Corporations Code (the
"California Law"), a corporation incorporated in a State other than California
(such as the Company, which is incorporated in Delaware) may nevertheless be
subject to certain of the provisions of the California Law (as specified in
Section 2115 of the California Law) applicable to California corporations
(commonly designated a "Quasi-California Corporation") if more than one-half of
its outstanding voting securities are owned of record by persons having
addresses in California and more than half of its business is conducted in
California (generally, if the average of its property factor, payroll factor and
sales factor (as defined in Sections 25129, 25132 and 25134 of the California
Revenue and Taxation Code) is more than 50 percent during its latest full income
year).  Such a foreign corporation will not be treated as a Quasi-California
Corporation if, however, it has more than 800 holders of a class of securities
qualified for trading on the Nasdaq National Market.  Based on the stockholders
list prepared for the Company's 1996 Annual Meeting of Stockholders, the Company
exceeds this requirement by a significant amount and, accordingly, Section 2115
is not presently applicable to the Company.

                                       14
<PAGE>
 
PREFERRED STOCK
    
     The Company's Board of Directors, without the approval of the holders of
the Common Stock, is authorized to designate for issuance up to 5,000,000 shares
of Preferred Stock, in such series and with such rights, privileges and
preferences as the Board of Directors may from time to time determine.  As of
the date of this Prospectus, 1,350,000 of such shares have been designated as
Convertible Preferred Stock; 1,027,193 of such Shares are issued and outstanding
as of December 31, 1996 and 108,000 are subject to the Convertible Preferred
Stock Warrants, none of which had been exercised as of December 31, 1996.     
    
     Each share of Convertible Preferred Stock is entitled to receive dividends,
payable quarterly, at the rate of 5% per annum in preference to any payment made
on any other shares of capital stock of the Company.  Any dividend payable
commencing more than 90 days after the date of issuance of the Convertible
Preferred Stock may be paid, at the option of the Company, either (i) in cash or
(ii) upon proper notice, in shares of Common Stock if such shares have been
registered for resale under the Securities Act (as provided for hereunder).  If
a dividend is paid in Common Stock, the shares to be issued as a dividend shall
be valued at the average of the daily means between the low trading price and
the closing price of the Common Stock over the three consecutive trading days
prior to the related dividend record date. The Company's present policy is to
satisfy such dividend obligation by issuing additional shares of Common Stock.
Each share of Convertible Preferred Stock is also entitled to a liquidation
preference of $25.00 per share, plus any accrued but unpaid dividends, in
preference to any other class or series of capital stock of the Company. Except
as otherwise provided by applicable law, holders of shares of Convertible
Preferred Stock have no voting rights.     
    
     Commencing 91 days after the March 20, 1996 date of issuance, 10% (or such
larger percentage as is determined by the Company in its sole discretion) of the
number of shares of Convertible Preferred Stock held of record by each holder on
such 91st day became convertible into shares of Common Stock, and thereafter on
the successive monthly anniversaries of such 91st day an equal number of such
shares have or shall become convertible so that, approximately 13 months after
original issuance, all shares of Convertible Preferred Stock will be convertible
into shares of Common Stock.  The number of shares of Common Stock issuable upon
conversion of shares of Convertible Preferred Stock will equal the liquidation
preference of the shares being converted divided by the then-effective
conversion price applicable to the Common Stock (the "Conversion Price").  The
Conversion Price, as of any date, shall be the lesser of (i) the actual selling
price at which the holder converting has sold shares of Common Stock (if any)
during the three trading days prior to conversion in a bona fide trade with an
unaffiliated third party (which may not be less than the lowest trading price on
the date of such trade as reported by the Nasdaq National Market) or (ii) the
average of the daily means between the low trading price and the closing price
of the Common Stock for the three consecutive trading days prior to conversion,
in either case reduced by the Applicable Percentage (as defined herein).  The
"Applicable Percentage" is dependent upon the amount of time which has passed
from original issuance to the date of measurement, being 13% up to the fourth
month and from the fourth month to thirteenth month being 14%, 15 1/4%, 17%, 19
1/2%, 21%, 23%, 25%, 27% and 27 1/2% during each such month, and 29% thereafter.
At any date more than 13 months after the date of issuance, the Conversion Price
will be the lesser of (a) 71% of the average of the daily means between the low
trading price of the Common Stock and the closing price of the Common Stock for
all the trading days during the 13th month or (b) 71% of the average of the
daily means between the low trading price and the closing price of the Common
Stock during the three days immediately preceding the date of conversion.  The
Conversion Price is at all times also subject to adjustment for customary anti-
dilution events such as stock splits, stock dividends, reorganizations and
certain mergers affecting the Common Stock.  The shares of Convertible Preferred
Stock were originally placed in March 1996.      

     The Convertible Preferred Stock may be redeemed in whole or in part at any
time beginning 14 months after the date of issuance, on at least 30 days'
notice, at a redemption price equal to $25.00 per share plus accrued and unpaid
dividends if (i) the average closing price of the Common Stock for the 20
consecutive trading days prior to the date of such notice exceeds $18.00 per
share and (ii) the shares of Common Stock

                                       15
<PAGE>
 
issuable upon conversion are subject to an effective resale registration
statement under the Securities Act (as provided for hereunder) or may otherwise
be sold pursuant to Rule 144(k) under such act.  Further, the Company may
require holders of Convertible Preferred Stock to convert such shares into
shares of Common Stock if the Company sells Common Stock for cash in a
registered underwritten public offering and the underwriters agree to sell all
shares of Common Stock that holders of Convertible Preferred Stock desire to
sell in the offering.  In such event, the conversion price for such shares will
be the public offering price, less the underwriters' gross spread, reduced by
the Applicable Percentage set forth above.
    
     The exact number of shares issuable upon conversion of all of the
Convertible Preferred Stock and offered hereby cannot currently be estimated
but, generally, such issuances of Common Stock will vary inversely with the
market price of the Common Stock and conversion elections made by holders of
Convertible Preferred Stock. The holders of Common Stock ownership interest will
be materially diluted by conversion of the Convertible Preferred Stock, which
dilution will depend on, among other things, the future market price of the
Common Stock. Investors should review carefully the material under "Risk 
Factors--Effect of Convertible Preferred Stock; Potential Common Stock
Adjustment" and "Securities Market Factors" as well as the other information
contained or incorporated by reference in this Prospectus.     

     Under applicable Delaware law and the Company's Certificate of
Incorporation, the Company's Board of Directors has the authority, without
further action by the stockholders, to issue shares of preferred stock in one or
more series and to fix the rights, preferences, privileges and restrictions
granted to or imposed upon any series of unissued preferred stock and to fix the
number of shares constituting any series and the designation of such series,
without any further vote or action by the stockholders.  Issuance of preferred
stock may adversely affect the rights, privileges and preferences afforded the
holders of Common Stock, including a decrease in the amount available for
distribution to holders of the Common Stock in the event of a liquidation or
payment of preferred dividends.  The issuance of additional shares of preferred
stock, and shares of Common Stock into which such preferred stock may be
converted, may, among other things, have the effect of delaying, deferring or
preventing a change in control of the Company, discouraging tender offers for
the Company and inhibiting certain equity issuances until substantially all such
shares are converted or redeemed.  The Company currently has no plans to
designate and/or issue any additional shares of preferred stock, except those
issuable pursuant to the Convertible Preferred Stock Warrants.

WARRANTS AND OPTIONS
    
     In connection with the 1996 Private Placements, the Company agreed to issue
to the placement agents in the transaction the Convertible Preferred Stock
Warrants to purchase 108,000 shares of Convertible Preferred Stock at $25.00 per
share and the Common Stock Warrants to purchase 55,257 shares of Common Stock at
$7.75 per share.  Such warrants will be exercisable for a period of five years
from the date of issuance for securities that are substantially identical to
those issued in the 1996 Private Placements.  Pursuant to its terms, the
Convertible Preferred Stock becomes convertible ratably over the fourth through
thirteenth month after issuance at discounts to the future market price of
Common Stock increasing from 13% to 29% over the same period.  The number of
shares of Common Stock issuable is also subject to adjustment.  None of such
warrants had been exercised as of December 31, 1996.  See "Risk Factors--Effect
of Convertible Preferred Stock; Adjustment to Common Stock," "--Common Stock"
and "--Preferred Stock."      
    
     In addition to the warrants issued in connection with the 1996 Private
Placements, the Company had outstanding as of December 31, 1996 warrants to
purchase an aggregate of approximately 1.6 million shares of Common Stock at an
average exercise price of $5.64 and presently outstanding options to purchase an
aggregate of approximately 7.6 million shares of Common Stock at an average
exercise price of $6.22. See "Risk Factors--Dilutive Effect of Options and
Warrants; Shares Available for Future Sale."      

                                       16
<PAGE>
 
DELAWARE LAW AND LIMITATIONS ON CHANGES IN CONTROL

     Section 203 of the Delaware General Corporation Law (the "DGCL") prevents
an "interested stockholder" (defined in Section 203, generally, as a person
owning 15% or more of a corporation's outstanding voting stock) from engaging in
a "business combination" (as defined in Section 203) with a publicly-held
Delaware corporation for three years following the date such person became an
interested stockholder unless (i) before such person became an interested
stockholder, the board of directors of the corporation approved the transaction
in which the interested stockholder became an interested stockholder or approved
the business combination; (ii) upon consummation of the transaction that
resulted in the interested stockholder's becoming an interested stockholder, the
interested stockholder owns at least 85% of the voting stock of the corporation
outstanding at the time the transaction commenced (excluding stock held by
directors who are also officers of the corporation and by employee stock plans
that do not provide employees with the right to determine confidentially whether
shares held subject to the plan will be tendered in a tender or exchange offer);
or (iii) following the transaction in which such person became an interested
stockholder, the business combination is approved by the board of directors of
the corporation and authorized at a meeting of stockholders by the affirmative
vote of the holders of 66-2/3% of the outstanding voting stock of the
corporation not owned by the interested stockholder.

     The Company's bylaws require advance notice of any action (including
nomination of directors) to be proposed at any annual or special meeting of
stockholders and set forth other specific procedures that a stockholder must
follow to properly bring any business in front of such a meeting.  In addition,
the bylaws provide that a special meeting of the Company's stockholders may only
be called by the Chairman of the Board of Directors of the Company or by a
majority of the total number of directors which the Company would have if there
were no vacancies; no such meeting may be called by the stockholders.  A
director may be removed from office at any time, with or without cause by
stockholders, but only by the affirmative vote of the holders of at least 75% of
the then-outstanding shares of voting stock of the Company.  Any amendment of
the bylaws or certain provisions of the Certificate of Incorporation by
stockholders will require the affirmative vote of the holders of at least 75% of
the shares of Common Stock then outstanding.

     These bylaw provisions, the provisions authorizing the Board of Directors
to issue preferred stock without stockholder approval and the provisions of
Section 203 of the DGCL could have the effect of delaying, deferring or
preventing a change in control of the Company or the removal of existing
management.

LIMITATION OF LIABILITY AND INDEMNIFICATION MATTERS

     The Company's Certificate of Incorporation provides that a director of the
Company will not be personally liable to the Company or its stockholders for
monetary damages for any breach of fiduciary duty as a director, except in
certain cases where liability is mandated by the Delaware General Corporation
Law.  This provision has no effect on any non-monetary remedies that may be
available to the Company or its stockholders, nor does it relieve the Company or
its directors from compliance with federal or state securities laws.  The
Certificate of Incorporation also provides that each person who is or was or had
agreed to become a director or officer of the Company or of certain affiliated
entities shall be indemnified by the Company, in accordance with its Bylaws, to
the full extent permitted from time to time by the Delaware General Corporation
Law and that the Company may enter into one or more agreements with any person
which provide for indemnification greater or different therefrom.  The bylaws
provide that each person who was or is made a party or is threatened to be made
a party to or is involved in any action, suit or proceeding, whether civil,
criminal, administrative or investigative, by reason of the fact that he or she
or a person of whom he or she is the legal representative is or was a director,
officer or employee of the Company or is or was serving at the request of the
Company as a director, officer, employee or agent of another enterprise,
including service with respect to employee benefit plans, whether the basis of
such proceeding is alleged action in an official capacity as a director,
officer, employee or agent, or in any other capacity while serving as a
director, officer, employee or agent, shall be indemnified and held harmless by
the Company to the fullest extent authorized by the Delaware General Corporation
Law.  The bylaws also provide for advancement of expenses.

                                       17
<PAGE>
 
Following any "change in control" of the Company of the type required to be
reported under Item 1 to Form 8-K promulgated under the Exchange Act, any
determination of entitlement to indemnification under the Company's Bylaws must
be made by independent legal counsel.

TRANSFER AGENT AND REGISTRAR
    
     The Transfer Agent and Registrar for the Common Stock and the Convertible
Preferred Stock is ChaseMellon Shareholder Services, L.L.C.      

         

         

                                       18
<PAGE>
 
                              PLAN OF DISTRIBUTION

     The Selling Stockholders have advised the Company that the sale or
distribution of the Common Stock may be effected directly to purchasers by the
Selling Stockholders as principals or through one or more underwriters, brokers,
dealers or agents from time to time in one or more transactions (which may
involve crosses or block transactions) (i) on any stock exchange, in the Nasdaq
National Market, or in the over-the-counter market, (ii) in transactions
otherwise than on any stock exchange or in the over-the-counter market, or (iii)
through the writing of options (whether such options are listed on an options
exchange or otherwise) on, or settlement of short sales of, the Common Stock.
Any of such transactions may be effected at market prices prevailing at the time
of sale, at prices related to such prevailing market prices, at varying prices
determined at the time of sale or at negotiated or fixed prices, in each case a
determined by the Selling Stockholder or by agreement between the Selling
Stockholder and underwriters, brokers, dealers or agents, or purchasers.  If the
Selling Stockholders effect such transactions by selling Common Stock to or
through underwriters, brokers, dealers or agents, such underwriters, brokers,
dealers or agents may receive compensation in the form of discounts, concessions
or commissions from the Selling Stockholders or commissions from purchaser of
Common Stock for whom they may act as agent (which discounts, concessions or
commissions as to particular underwriters, brokers, dealers or agents may be in
excess of those customary in the types of transactions involved).  The Selling
Stockholders and any brokers, dealers or agents that participate in the
distribution of the Common Stock may be deemed to be underwriters, and any
profit on the sale of Common Stock by them and any discounts, concessions or
commissions received by any such underwriters, brokers, dealers or agents may be
deemed to be underwriting discounts and commissions under the Securities Act.

     Under the securities laws of certain states, the Common Stock may be sold
in such states only through registered or licensed brokers or dealers.  In
addition, in certain states the Common Stock may not be sold unless the Common
Stock has been registered or qualified for sale in such state or an exemption
from registration or qualification is available and is complied with.

     The Company will pay all of the expenses incident to the registration,
offering and sale of the Common Stock to the public hereunder other than
commissions, fees and discounts of underwriters, brokers, dealers and agents.
The Company has agreed to indemnify the Selling Stockholders and their
controlling persons against certain liabilities, including liabilities under the
Securities Act.  The Company estimates that the expenses of the offering to be
borne by it will be approximately $175,000.  The Company will not receive any
proceeds from the sale of any of the Common Stock by the Selling Stockholders.

     Cappello Capital Corp. and Libra Investments, Inc. acted as placement
agents in connection with the placement of the Convertible Preferred Stock which
has been or will be converted into the Common Stock offered hereby, and said
firms received a fee and warrants from the Company in connection therewith.

     The Company has informed the Selling Stockholders that the anti-
manipulation provisions of Rules 10b-6 and 10b-7 under the Exchange Act may
apply to purchases and sales of Common Stock by the Selling Stockholders, and
that there are restrictions on market-making activities by persons engaged in
the distribution of the Common Stock.  The Company has also advised the Selling
Stockholders that if a particular offer of Common Stock is to be made on terms
constituting a material change from the information set forth above with respect
to the Plan of Distribution, then to the extent required, a Prospectus
Supplement must be distributed setting forth such terms and related information
as required.

                                       19
<PAGE>
 
                                 LEGAL MATTERS

     The validity of the shares of Common Stock offered hereby has been passed
upon for the Company by McKenna & Stahl, Irvine, California.  Harry S. Stahl, a
partner in McKenna & Stahl, owns options to acquire 30,000 shares of Common
Stock.


                                    EXPERTS

     The consolidated financial statements included in this Prospectus and in
the Registration Statement have been audited by BDO Seidman, LLP, independent
certified public accountants, to the extent and for the periods set forth in
their report appearing elsewhere herein and in the Registration Statement, and
are included in reliance upon such report given upon the authority of said firm
as experts in auditing and accounting.

                                       20
<PAGE>
 
================================================================================

No dealer, salesperson or other person has been authorized to give any
information or to make any representations other than those contained in this
Prospectus and, if given or made, such information or representations in
connection with this offering must not be relied upon as having been authorized
by the Company or by any Selling Stockholder. This Prospectus does not
constitute an offer to sell or a solicitation of an offer to buy any of the
securities offered hereby by anyone in any jurisdiction in which such offer or
solicitation is not authorized or in which the person making such offer or
solicitation is not qualified to do so or to any person to whom it is unlawful
to make such offer or solicitation. Neither the delivery of this Prospectus nor
any sale made hereunder shall, under any circumstances, create an implication
that the information contained herein is correct as of any time subsequent to
the date of this Prospectus.

                               _________________

                               TABLE OF CONTENTS

<TABLE>     
<CAPTION>
                                           PAGE
<S>                                        <C>
Available Information.....................    i
Prospectus Summary........................    1
Risk Factors..............................    3
Use of Proceeds...........................    8
Shares Available for Future Sale..........    8
Selling Stockholders......................   10
Description of Capital Stock..............   14
Plan of Distribution......................   19
Legal Matters.............................   20
Experts...................................   20
</TABLE>      

================================================================================


================================================================================
                               KOO KOO ROO, INC.



                                  COMMON STOCK
                           (Par Value $.01 per Share)



                              ___________________

                                   PROSPECTUS

                              ___________________


                                 
                             February 13, 1997     

================================================================================
<PAGE>
 
                                    PART II

                    INFORMATION NOT REQUIRED IN PROSPECTUS
    
ITEM 14.  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.      

     The following table sets forth the fees and expenses in connection with the
issuance and distribution of the securities being registered hereunder.  All of
the costs identified below will be paid by the Company.  Except for the SEC
registration fee, all amounts are estimates.

<TABLE>     
          <S>                                                    <C>
          SEC Registration Fee.................................  $ 15,954
          Nasdaq Listing Fee...................................    18,865
          Printing and Engraving Expenses......................    12,000
          Legal Fees and Expenses..............................    75,000
          Accounting Fees and Expenses.........................    30,000
          Registrar and Transfer Agent Fees and Expenses.......     5,000
          Blue Sky Fees and Expenses...........................    10,000
          Miscellaneous Expenses...............................     8,181
                                                                 --------
             Total.............................................  $175,000
                                                                 ========
</TABLE>      
    
ITEM 15.  INDEMNIFICATION OF DIRECTORS AND OFFICERS.      

     The Company's Restated Certificate of Incorporation, as amended (the
"Certificate of Incorporation"), provides that a director of the Company will
not be personally liable to the Company or its stockholders for monetary damages
for any breach of fiduciary duty as a director, except in certain cases where
liability is mandated by the Delaware General Corporation Law.  This provision
has no effect on any non-monetary remedies that may be available to the Company
or its stockholders, nor does it relieve the Company or its directors from
compliance with federal or state securities laws.  The Certificate of
Incorporation also provides that each person who is or was or had agreed to
become a director or officer of the Company or of certain affiliated entities
shall be indemnified by the Company, in accordance with its Bylaws, to the
fullest extent permitted from time to time by the Delaware General Corporation
Law and that the Company may enter into one or more agreements with any person
which provide for indemnification greater or different therefrom.  The Bylaws
provide that each person who was or is made a party or is threatened to be made
a party to or is involved in any action, suit or proceeding, whether civil,
criminal, administrative or investigative, by reason of the fact that he or she
or a person of whom he or she is the legal representative is or was a director,
officer or employee of the Company or is or was serving at the request of the
Company as a director, officer, employee or agent of another enterprise,
including service with respect to employee benefit plans, whether the basis of
such proceeding is alleged action in an official capacity as a director,
officer, employee or agent, or in any other capacity while serving as a
director, officer, employee or agent, shall be indemnified and held harmless by
the Company to the fullest extent authorized by the Delaware General Corporation
Law.  The Bylaws also provide for advancement of expenses.  Following any
"change in control" of the Company of the type required to be reported under
Item 1 to Form 8-K promulgated under the Securities Exchange Act of 1934, as
amended (the "Exchange Act"), any determination of entitlement to
indemnification under the Company's Bylaws must be made by independent legal
counsel.

                                      II-1
<PAGE>
 
ITEM 16.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES.

<TABLE>     
<CAPTION> 
     <S>            <C> 
     Exhibit No.    Description of Exhibit
     ----------     ----------------------
         4.1        Form of Certificate for Common Stock of Registrant /1/ 
 
         4.2        Form of Certificate for 5% Convertible Preferred Stock of Registrant /2/
 
         4.3        Certificate of Amendment to the Restated Certificate of Incorporation of Registrant /2/
 
         4.4        Certificate of Amendment to the Restated Certificate of Incorporation of Koo Koo Roo, Inc. /2/
 
         4.5        Certificate of Designations of 5% Convertible Preferred Stock of Registrant /2/
 
         4.6        Form of Warrant Agreement used in connection with the Company's February 1995
                    private placement of Company Common Stock and Warrants /3/                 
  
         4.7        Form of Warrant Agreement used in connection with the Company's June 1995
                    private placement of Company Common Stock and Warrants /3/                 
  
         4.8        Form of Stock Purchase Agreement dated March 12, 1996 by and among the
                    Registrant and the purchasers named therein /2/                          
  
         4.9        Form of Preferred Stock Investment Agreement dated March 20, 1996 by and among
                    the Registrant and the purchasers named therein /2/                          

       **5.1        Opinion of McKenna & Stahl

      **23.1        Consent of McKenna & Stahl (included in Exhibit 5.1)

       *23.2        Consent of BDO Seidman, LLP

      **24.1        Power of Attorney
</TABLE>      

________________________
    
*    Filed herewith.      
    
**   Previously filed.      
    
/1/  Incorporated by reference from the Company's Registration Statement on Form
S-18 (No. 33-42487-NY) declared effective on October 15, 1991.     
    
/2/  Incorporated by reference from the Company's Current Report on Form 8-K
dated March 18, 1996.     
    
/3/  Incorporated by reference from the Company's Amendment No. 2 to its Annual
Report on Form 10-K/A for the fiscal year ended June 30, 1995.    

                                      II-2
<PAGE>
 
         
    
ITEM 17.  UNDERTAKINGS.      

     Insofar as indemnification for liabilities arising under the Securities Act
of 1933 may be permitted to directors, officers and controlling persons of the
registrant pursuant to the provisions described under Item 15 above, or
otherwise, the registrant has been advised that in the opinion of the Securities
and Exchange Commission such indemnification is against public policy as
expressed in the Act and is, therefore, unenforceable.  In the event that a
claim for indemnification against such liabilities (other than the payment by
the registrant of expenses incurred or paid by a director, officer, or
controlling person of the registrant in the successful defense of any action,
suit or proceeding) is asserted by such director, officer of controlling person
in connection with the securities being registered, the registrant will, unless
in the opinion of is counsel the matter has been settled by controlling
precedent, submit to a court of appropriate jurisdiction the question whether
such indemnification by it is against public policy as expressed in the
Securities Act of 1933 and will be governed by the final adjudication of such
issue.

     The undersigned registrant hereby undertakes:

     (1)    To file, during any period in which offers or sales are being made,
a post-effective amendment to this registration statement:

     (i)    To include any prospectus required by Section 10(a)(3) of the
Securities Act of 1933;

     (ii)   To reflect in the prospectus any facts or events arising after the
effective date of the registration statement (or the most recent post-effective
amendment thereof) which, individually or in the aggregate, represent a
fundamental change in the information set forth in the registration statement.
Notwithstanding the foregoing, any increase or decrease in volume of securities
offered (if the total dollar value of securities offered would not exceed that
which was registered) and any deviation from the low or high end of the
estimated maximum offering range may be reflected in the form of prospectus
filed with the Commission pursuant to Rule 424(b) ((S) 230.424(b) of this
chapter) if, in the aggregate, the changes in volume and price represent no more
than a 20% change in the maximum aggregate offering price set forth in the
"Calculation of Registration Fee" table in the effective registration statement;

     (iii)  To include any material information with respect to the plan of
distribution not previously disclosed in the registration statement or any
material change to such information in the registration statement.

     (2)    That, for the purpose of determining any liability under the
Securities Act of 1933, each such post-effective amendment shall be deemed to be
a new registration statement relating to the securities offered therein, and the
offering of such securities at that time shall be deemed to be the initial bona
fide offering thereof.

     (3)    To remove from registration by means of a post-effective amendment
any of the securities being registered which remain unsold at the termination of
the offering.

     (4)    If the registrant is a foreign private issuer, to file a post-
effective amendment to the registration statement to include any financial
statements required by (S) 210.3-19 of this chapter at the start of any delayed
offering or throughout a continuous offering. Financial statements and
information otherwise required by Section 10(a)(3) of the Act need not be
furnished, provided that the registrant includes in the prospectus, by means of
a post-effective amendment, financial statements required pursuant to this
paragraph

                                      II-3
<PAGE>
 
(a)(4) and other information necessary to ensure that all other information in
the prospectus is at least as current as the date of those financial statements.
Notwithstanding the foregoing, with respect to registration statements on Form
F-3 ((S) 239.33 of this chapter), a post-effective amendment need not be filed
to include financial statements and information required by Section 10(a)(3) of
the Act or (S) 210.3-19 of this chapter if such financial statements and
information are contained in periodic reports filed with or furnished to the
Commission by the registrant pursuant to section 13 or section 15(d) of the
Securities Exchange Act of 1934 that are incorporated by reference in the Form
F-3.

     The undersigned registrant hereby undertakes that, for purposes of
determining any liability under the Securities Act of 1933, each filing of the
registrant's annual report pursuant to section 13(a) or section 15(d) of the
Securities Exchange Act of 1934 (and, where applicable, each filing of an
employee benefit plan's annual report pursuant to section 15(d) of the
Securities Exchange Act of 1934) that is incorporated by reference in the
registration statement shall be deemed to be a new registration statement
relating to the securities offered therein, and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.
    
          The undersigned registrant hereby undertakes to deliver or cause to be
delivered with the prospectus, to each person to whom the prospectus is sent or
given, the latest annual report to security holders that is incorporated by
reference in the prospectus and furnished pursuant to and meeting the
requirements of Rule 14a-3 or Rule 14c-3 under the Securities Exchange Act of
1934; and, where interim financial information required to be presented by
Article 3 of Regulation S-X are not set forth in the prospectus, to deliver, or
cause to be delivered to each person to whom the prospectus is sent or given,
the latest quarterly report that is specifically incorporated by reference in
the prospectus to provide such interim financial information.      

                                      II-4
<PAGE>
 
                                   SIGNATURES
    
     Pursuant to the requirements of the Securities Act of 1933, the Registrant
certifies that it has reasonable grounds to believe that it meets all of the
requirements for filing on Form S-3 and has duly caused this Post-Effective
Amendment No. 1 to its Registration Statement to be signed on its behalf by the
undersigned thereunto duly authorized in the City of Los Angeles, State of
California, as of the 12th day of February, 1997.     

                              KOO KOO ROO, INC.

    
                              By:   /s/ Kenneth Berg      
                                  ------------------
                                 Kenneth Berg, Chairman of
                                 the Board and Chief Executive Officer
                                  
                              Date: February 12, 1997     


     Pursuant to the requirements of the Securities Exchange Act of 1933, this
report has been signed below by the following persons on behalf of the
Registrant and in the capacities and on the dates indicated.

<TABLE>     
<CAPTION> 
Signature                   Title                              Date
- ---------                   -----                              ----
<S>                         <C>                                <C> 
/s/ Kenneth Berg            Chairman of the Board,             February 12, 1997
- ----------------------
Kenneth Berg                Chief Executive
                            Officer and Director
                            (Principal Executive
                            Officer)

/s/ Michael D. Mooslin*
- ----------------------      President and                      February 12, 1997
Michael D. Mooslin          Director                                           
                                                                               
 /s/ Morton J. Wall*        Treasurer and Director             February 12, 1997
- ----------------------                                                         
Morton J. Wall                                                                 
                                                                               
 /s/ Robert F. Kautz        Chief Financial                    February 12, 1997
- ----------------------      Officer and Director                               
Robert F. Kautz             (Principal Financial Officer)                      
                                                                               
 /s/ Kory L. Berg*          Director                           February 12, 1997
- ----------------------                                                         
Kory L. Berg                                                                   
                                                                               
                            Director                           ___________, 1997
- ----------------------                                                         
Lee A. Iacocca                                                                 
                                                                               
 /s/ Donald Wohl*           Director                           February 12, 1997
- ----------------------
Donald Wohl
</TABLE>     

                                      II-5
<PAGE>
 
                                                                  
______________________      Director                           __________, 1997
Jess M. Ravich                                                                  
    
/s/ Mary E. Arnold
- ----------------------      Vice President Finance            February 12, 1997
Mary E. Arnold              (Principal Accounting Officer)                      


    
*By  _________________
     Robert F. Kautz
     Attorney-in-Fact      

                                      II-6
<PAGE>
 
                                 EXHIBIT INDEX

 
                                                                Sequential
Exhibit No.  Description of Exhibit                             Page No.
- -----------  ----------------------                             ----------
    
    4.1      Form of Certificate for Common Stock of Registrant /1/      
        
    4.2      Form of Certificate for 5% Convertible Preferred Stock of
             Registrant /2/      
        
    4.3      Certificate of Amendment to the Restated Certificate of
             Incorporation of Registrant /2/      
    
    4.4      Certificate of Amendment to the Restated Certificate of
             Incorporation of Koo Koo Roo, Inc. /2/      
    
    4.5      Certificate of Designations of 5% Convertible Preferred Stock /2/ 
     
       
    4.6      Form of Warrant Agreement used in connection with the Company's
             February 1995 private placement of Company Common Stock and
             Warrants /3/      
    
    4.7      Form of Warrant Agreement used in connection with the Company's
             June 1995 private placement of Company Common Stock and Warrants
             /3/      
    
    4.8      Form of Stock Purchase Agreement dated March 12, 1996 by and among
             the Registrant and the purchasers named therein /2/      
    
    4.9      Form of Preferred Stock Investment Agreement dated March 20, 1996
             by and among the Registrant and the purchasers named therein /2/ 
     
    
  **5.1      Opinion of McKenna & Stahl     
    
 **23.1      Consent of McKenna & Stahl (included in Exhibit 5.1)      
    
  *23.2      Consent of BDO Seidman, LLP      
    
 **24.1      Power of Attorney (included on signature page of Registration
             Statement)      
 
_________________
    
*    Filed herewith.      
    
**   Previously filed.      
    
/1/  Incorporated by reference from the Company's Registration Statement on Form
S-18 (No. 33-42487-NY) declared effective on October 15, 1991.     
    
/2/  Incorporated by reference from the Company's Current Report on Form 8-K
dated March 18, 1996.     
    
/3/  Incorporated by reference from the Company's Amendment No. 2 to its Annual
Report on Form 10-K/A for the fiscal year ended June 30, 1995.     
         

<PAGE>
 
                                                                    EXHIBIT 23.2


              Consent of Independent Certified Public Accountants


Koo Koo Roo, Inc.
Los Angeles, California 


     We hereby consent to the use in the Prospectus constituting a part of this 
Registration Statement on Form S-3 of our report dated March 8, 1996, except for
Note 14 which is as of March 22, 1996, relating to the consolidated financial 
statements of Koo Koo Roo, Inc. which is contained in that Prospectus.

     We also consent to the reference to us under the caption "Experts" in the 
Prospectus.


                                       /s/ BDO Seidman, LLP

                                       BDO SEIDMAN, LLP


Los Angeles, California
February 11, 1997


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