GOODYS FAMILY CLOTHING INC /TN
10-Q, 1999-12-09
FAMILY CLOTHING STORES
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                                                   UNITED STATES
                                        SECURITIES AND EXCHANGE COMMISSION
                                              WASHINGTON, D.C. 20549
                                              ----------------------

                                                     FORM 10-Q

(Mark One)
 [ X ]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
              SECURITIES EXCHANGE ACT OF 1934
     For the quarterly period ended    October 30, 1999
                                      -------------------------------------

                                            OR

 [    ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
              SECURITIES EXCHANGE ACT OF 1934

For the transition period from ________________ to ________________

     Commission file number 0-19526

                         Goody's Family Clothing, Inc.
              (Exact name of registrant as specified in its charter)

         Tennessee                                     62-0793974
State or other jurisdiction of                      (I.R.S. Employer
incorporation or organization)                       Identification Number)
400 Goody's Lane,            Knoxville, Tennessee              37922
Address of principal executive offices)                      (Zip Code)

                              (865) 966-2000
              (Registrant's telephone number, including area code)

         (Former name,  former  address and former fiscal year, if changed since
last report.)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days. Yes X No

                                       APPLICABLE ONLY TO CORPORATE ISSUERS:

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.

                 Common Stock, no par value, 33,124,380 shares outstanding as of
December 9, 1999.



<PAGE>



                                           Goody's Family Clothing, Inc.
                                                Index to Form 10-Q
                                                 October 30, 1999



Part I - Financial Information:

     Item 1 - Financial Statements

         Consolidated Statements of Operations..........................   3

         Consolidated Balance Sheets....................................   4

         Consolidated Statements of Cash Flows..........................   5

         Notes to Consolidated Financial Statements.....................  6 - 8

         Independent Accountants' Review Report..........................   9

     Item 2 - Management's Discussion and Analysis of Financial Condition and
                Results of Operations................................... 10 - 16

     Item 3 - Quantitative and Qualitative Disclosures about Market Risk.   16


Part II - Other Information..............................................17 - 18
          -----------------

     Item 1.  Legal Proceedings
     Item 2.  Changes in Securities and Use of Proceeds
     Item 3.  Defaults upon Senior Securities
     Item 4.  Submission of Matters to a Vote of Security Holders
     Item 5.  Other Information
     Item 6.  (a)  Exhibits
     Item 6.  (b)  Reports on Form 8-K


Signatures................................................................  19















<PAGE>



PART 1 - FINANCIAL INFORMATION

- --------------------------------------------------------------------------------

Item 1  - Consolidated Financial Statements

Goody's Family Clothing, Inc. and Subsidiaries
Consolidated Statements of Operations - Unaudited
(In thousands, except per share amounts)
<TABLE>
<CAPTION>

                                                     Thirteen                            Thirty-nine
                                                  Weeks Ended                           Weeks Ended
                                           October 30,        October 31,         October 30,      October 31,
                                             1999                1998               1999               1998
                                          -------------      ------------       -------------     ------------
<S>                                        <C>                 <C>                  <C>           <C>

Sales                                     $    268,078         $  251,335       $    805,269       $   727,538
Cost of sales and occupancy expenses           193,765            186,789            575,285           523,928
                                          ------------       ------------            -------      ------------
Gross profit                                    74,313             64,546            229,984           203,610

Selling, general and administrative
   expenses                                     72,283             59,614            200,982           173,150
                                          ------------       ------------       ------------      ------------
Earnings from operations                         2,030              4,932             29,002            30,460

Interest expense                                    51                 99                157               280
Investment income                                  686                407              1,963             1,405
                                          ------------       ------------       ------------      ------------
Earnings before income taxes                     2,665              5,240             30,808            31,585

Provision for income taxes                         999              1,973             11,552            11,892
                                          ------------       ------------       ------------      ------------

Net earnings                              $      1,666       $      3,267         $   19,256      $     19,693
                                          ============       ============       ============      ============

Earnings per common share
   Basic                                  $       0.05       $       0.10       $       0.58      $       0.59
                                          ============       ============       ============      ============
   Diluted                                $       0.05       $       0.10       $       0.57      $       0.57
                                          ============       ============       ============      ============

Weighted average common
shares outstanding
   Basic                                        33,168             33,328             33,273            33,099
                                          ============       ============       ============      ============
   Diluted                                      33,611             34,322             33,809            34,393
                                          ============       ============       ============      ============

</TABLE>





     See accompanying Notes to Consolidated Financial Statements and Independent
Accountants' Review Report.


<PAGE>


Goody's Family Clothing, Inc. and Subsidiaries
Consolidated Balance Sheets
(Dollars in thousands)
<TABLE>
<CAPTION>
                                                              October 30,        January 30,       October 31,
                                                                 1999               1999             1998
                                                              (unaudited)                         (unaudited)
<S>                                                          <C>                <C>                <C>

ASSETS
Current Assets
   Cash and cash equivalents                                 $     28,269        $     89,292      $     27,371
   Inventories                                                    274,849             165,687           266,384
   Accounts receivable and other current assets                    20,093              14,195            21,458
                                                             ------------        ------------      ------------
   Total current assets                                           323,211             269,174           315,213
Property and equipment, net                                       116,571             104,789           104,193
Other assets                                                        7,191               3,210             3,030
                                                             ------------        ------------      ------------

   Total assets                                              $    446,973        $    377,173      $    422,436
                                                             ============        ============      ============


LIABILITIES AND SHAREHOLDERS' EQUITY
Current Liabilities
   Accounts payable                                          $    164,995        $    122,776      $    172,580
   Accrued expenses                                                53,741              43,190            46,678
   Income taxes payable                                               498                 321               544
   Current portion of long-term debt                                  289                 289               263
                                                             ------------        ------------      ------------
   Total current liabilities                                      219,523             166,576           220,065
Long-term debt                                                        318                 318               608
Other long-term liabilities                                         3,695               3,782             3,476
Deferred income taxes                                              11,107              11,020            10,528
                                                             ------------        ------------      ------------
   Total liabilities                                              234,643             181,696           234,677
                                                             ------------        ------------      ------------

Commitments and Contingencies


Shareholders' Equity
   Preferred stock, $1.00 par value;
     Authorized - 2,000,000 shares;
       Issued and outstanding - none
   Class B Common stock, no par value;
     Authorized - 50,000,000 shares;
       Issued and outstanding - none
   Common stock, no par value;
     Authorized - 50,000,000 shares;
       Issued and outstanding - 33,086,380,  33,330,780
        and 33,330,430 shares, respectively                        25,667              28,102            28,063
   Paid-in capital                                                  9,481               9,449             9,764
   Retained earnings                                              177,182             157,926           149,932
                                                             ------------        ------------      ------------
   Total shareholders' equity                                     212,330             195,477           187,759
                                                             ------------        ------------      ------------

   Total liabilities and shareholders' equity                $    446,973        $    377,173      $    422,436
                                                             ============        ============      ============

</TABLE>

     See accompanying Notes to Consolidated Financial Statements and Independent
Accountants' Review Report.


<PAGE>



Goody's Family Clothing, Inc.  and Subsidiaries
Consolidated Statements of Cash Flows - Unaudited
(In thousands)
<TABLE>
<CAPTION>
                                                                                   Thirty-nine Weeks Ended
                                                                                 October 30,       October 31,
                                                                                    1999                1998
                                                                                 ------------      ------------
<S>                                                                               <C>              <C>

Cash Flows from Operating Activities
Net earnings                                                                       $    19,256       $   19,693
Adjustments to reconcile net earnings to net cash
  provided by (used in) operating activities:
     Depreciation and amortization                                                      12,099           10,140
     Net loss on asset disposals and write-down                                          1,137              719
     Changes in assets and liabilities:
         Inventories                                                                 (109,162)         (114,717)
         Accounts payable                                                               59,718           42,983
         Income taxes                                                                    (181)          (13,218)
         Other assets and liabilities                                                    2,512             3,617
                                                                                 -------------     -------------
             Cash (used in) operating activities                                      (14,621)          (50,783)
                                                                                 -------------     -------------

Cash Flows from Investing Activities
Acquisitions of property and equipment                                                 (25,334)         (17,622)
Proceeds from sale of property and equipment                                               316               38
                                                                                 -------------     ------------
             Cash (used in) investing activities                                      (25,018)          (17,584)
                                                                                 -------------     ------------
Cash Flows from Financing Activities
Exercise of stock options                                                                  111            8,009
Purchase of common stock                                                                (2,513)               -
Changes in cash management accounts                                                    (18,982)          23,555
                                                                                 --------------    ------------
             Cash (used in) provided by financing activities                           (21,384)          31,564
                                                                                   ------------    ------------

Cash and cash equivalents
Net decrease for the period                                                            (61,023)         (36,803)
Cash and cash equivalents, beginning of period                                          89,292           64,174
                                                                                   -----------      -----------
Cash and cash equivalents, end of period                                            $   28,269       $   27,371
                                                                                   ===========      ===========

Supplemental Disclosures
     Income tax payments                                                         $      14,422     $     20,022
     Interest payments                                                                     111              212


</TABLE>







     See accompanying Notes to Consolidated Financial Statements and Independent
Accountants' Review Report.


<PAGE>


Goody's Family Clothing, Inc. and Subsidiaries
Notes to Consolidated Financial Statements
(Unaudited)

(1)  Basis of presentation

The accompanying  condensed  consolidated financial statements of Goody's Family
Clothing,  Inc. and  subsidiaries  (the  "Company")  are unaudited and have been
prepared  pursuant to the rules and  regulations  of the Securities and Exchange
Commission.   Although  certain  information   normally  included  in  financial
statements prepared in accordance with generally accepted accounting  principles
has been condensed or omitted,  the Company  believes that the  disclosures  are
adequate to make the information presented not misleading. In the opinion of the
Company's  management,   the  accompanying   unaudited  condensed   consolidated
financial statements include all adjustments, consisting primarily of normal and
recurring  adjustments,  necessary  for a fair  presentation  of  the  Company's
financial position, results of operations and cash flows for the interim periods
presented.  Due to the seasonal nature of the Company's business, the results of
operations for the interim periods are not necessarily indicative of the results
that may be achieved for the entire year. The condensed  consolidated  financial
statements should be read in conjunction with the audited consolidated financial
statements  and the notes thereto  contained in the  Company's  Annual Report on
Form 10-K for its fiscal year ended January 30, 1999.

(2)  Related party transaction

Since 1987,  the Company  has, by  agreement  (the  "Initial  Agreement"),  paid
premiums on certain  split-dollar  life insurance  policies covering the life of
Robert M. Goodfriend, the Company's Chairman and Chief Executive Officer.

During the third quarter of fiscal 1999, the Compensation Committee of the Board
of Directors  authorized the Company to enter into a new split-dollar  agreement
(the "New  Agreement")  and,  once in place,  modify or  terminate  the  Initial
Agreement  (which is  anticipated  to occur during the fourth  quarter of fiscal
1999). Under this New Agreement,  the Company has agreed to pay the premiums for
certain  second-to-die  policies insuring the lives of Mr. and Mrs.  Goodfriend,
which are owned by a trust for the  benefit of the  Goodfriend's  children  (the
"Trust").  The  Company,  however,  has certain  rights  including  the right to
terminate  these  policies at any time prior to the  occurrence of the following
"restricting  events": i) a change of control (as defined),  ii) the termination
of Mr. Goodfriend's employment by the Company, or iii) unless certain conditions
are met, the death of Mr.  Goodfriend.  The Company will be  reimbursed  for all
premiums paid upon the policies'  termination  (subject to  deficiencies  in the
cash  surrender  value from the early  termination  of the  policies  prior to a
restricting  event).  The New  Agreement  also provides that one-half of the new
coverage would terminate should Mr.  Goodfriend  decrease his Company  ownership
below 20%.  The Trust has the right,  but not the  obligation,  to purchase  the
policies  from  the  Company  at any  time  at a  purchase  price  equal  to the
cumulative premiums paid by the Company on the policies;  should the policies be
purchased, all the Company's future obligations would cease.

Through  October 30, 1999, the Company paid premiums  aggregating  $4,195,000 on
the  policies  covered by the New  Agreement.  The cash  surrender  value of all
policies  covered by the  Initial  Agreement  and the New  Agreement  aggregated
$5,838,000   and   $1,971,000   at  October  30,  1999  and  October  31,  1998,
respectively,  and are included in "Other  assets" in the  accompanying  balance
sheets.

(3)  Credit arrangements

The Company has a credit  agreement  for an unsecured  revolving  line of credit
which provides for cash borrowings for general corporate purposes as well as for
the  issuance of letters of credit of up to an  aggregate  of  $130,000,000  and
which  expires in May 2001.  The Company is committed to pay (i) interest on the
cash borrowings at a fluctuating  base rate or LIBOR plus an applicable  margin,
(ii)  letter of credit  fees  based on the  number of days a letter of credit is
outstanding  times an applicable fee and (iii) an annual  commitment fee payable
quarterly in advance.  The terms of this credit agreement  require,  among other
things,  maintenance of minimum levels of shareholders' equity,  compliance with
certain  financial ratios and Mr. Robert M. Goodfriend  remaining as Chairman of
the Board or Chief Executive Officer of the Company,  and place  restrictions on
additional indebtedness, asset disposals, investments and capital expenditures.

(4)  Earnings per common share

Basic  earnings  per common  share is computed by dividing  net  earnings by the
weighted  average  number of common  shares  outstanding.  Diluted  earnings per
common share is computed by dividing net earnings by the weighted average number
of common shares  outstanding and potentially  dilutive common shares.  Weighted
average diluted shares  outstanding  differs from weighted  average basic shares
outstanding solely from the effect of stock options.

(5)  Stock repurchase and retirement program

In June 1999, the Company's  Board of Directors  authorized the Company to spend
up to $20 million to  repurchase  shares of its common stock.  As a result,  the
Company  repurchased 160,300 shares of its common stock during the third quarter
of fiscal 1999 for $1,442,000 and has repurchased an aggregate of 260,300 shares
of its common stock for $2,513,000  since June 1999.

(6)  Recent accounting pronouncements

Accounting for costs of computer software

At the  beginning  of the first  quarter of fiscal  1999,  the  Company  adopted
Statement of Position No. 98-1,  "Accounting for the Costs of Computer  Software
Developed or Obtained for Internal  Use" ("SOP No.  98-1") which  requires  that
certain  costs  incurred  to  develop or obtain  software  for  internal  use be
capitalized.  The  effect  of the  adoption  of SOP No.  98-1  on the  Company's
financial position or results of operations was not material.

Accounting for derivative instruments and hedging activities

In June 1998,  the American  Institute of Certified  Public  Accountants  issued
Statement of Financial  Accounting  Standards No. 133 "Accounting for Derivative
Instruments and Hedging  Activities" ("SFAS No.133").  SFAS No. 133, as amended,
is now effective beginning with the Company's fiscal year 2001 and requires that
an entity  recognize  all  derivatives  as either assets or  liabilities  in its
statement of financial position and measure those instruments at fair value. The
Company has not yet  completed its analysis of the effect of SFAS No. 133 on its
financial statements.

Revenue Recognition in Financial Statements

On December 3, 1999,  the Securities  and Exchange  Commission  issued its Staff
Accounting Bulletin: No. 101, "Revenue Recognition in Financial Statements." The
Company has just begun the process of evaluating  the effect of this bulletin on
its  financial  reporting  policies.  The  bulletin  may  affect  the  Company's
accounting for layaway sales and reporting of leased department operations (such
leased department operations will terminate by the end of fiscal 1999).

(7)  Contingencies

In  February  1999 a lawsuit was filed  against  the Company by nine  individual
plaintiffs  employed at one of the Company's retail stores, who generally allege
discrimination with respect to employment opportunities,  including, among other
things,  discrimination  through  their  constructive  discharge,  failure to be
promoted and failure to be paid wages equal to white  employees.  Two plaintiffs
in this lawsuit have accepted  nominal  consideration  from the Company and have
each filed motions to dismiss with prejudice;  four other  plaintiffs have filed
motions to dismiss with prejudice and the remaining three  plaintiffs  remain in
this action.

Also in February 1999, a lawsuit was filed by 20 named plaintiffs, who generally
allege  that the  Company  discriminated  against  a class  of  African-American
employees at its retail stores through the use of  discriminatory  selection and
compensation  procedures,  and by  maintaining  unequal terms and  conditions of
employment  and  that  the  Company   maintained  a  racially   hostile  working
environment. The plaintiffs in this lawsuit also named Robert M. Goodfriend, the
Company's Chairman and Chief Executive Officer, as a defendant,  and are seeking
to  have  this  action  certified  as a class  action.  By way of  damages,  the
plaintiffs in this action are seeking,  among other things,  injunctive  relief,
back pay and other monetary relief.

In addition,  the Company has been named as the sole  defendant in four separate
actions  instituted  between May 1999 and November 1999.  Three of these actions
are brought by former employees who allege that the Company  retaliated  against
them for opposing unlawful discrimination and the fourth action was brought by a
current employee who alleges that the Company denied promotion  opportunities to
her because of her race. Each of the plaintiffs seek monetary damages, including
lost pay and benefits,  mental and emotional suffering and punitive damages. One
plaintiff  has agreed in  principle,  subject to the  execution  of a definitive
agreement,  to accept a payment  from the  Company  in  exchange  for a release.
Another plaintiff has filed a motion to dismiss with prejudice.

The Company  disputes the claims alleged in these lawsuits and intends to defend
the unresolved claims vigorously.  The Company is unable to estimate the effect,
if any, these lawsuits may have on the Company's  financial  position or results
of operations.

The  Company  is a party to  certain  other  legal  proceedings  arising  in the
ordinary course of its business. Management currently believes that the ultimate
outcome of these other proceedings,  individually and in the aggregate, will not
have a material adverse effect on the Company's financial position or results of
operations.
<PAGE>


INDEPENDENT ACCOUNTANTS' REVIEW REPORT

Board of Directors and Shareholders
Goody's Family Clothing, Inc.
Knoxville, Tennessee:

We have  reviewed the  accompanying  condensed  consolidated  balance  sheets of
Goody's  Family  Clothing,  Inc.  and  subsidiaries  as of October  30, 1999 and
October 31, 1998 and the related consolidated  statements of operations and cash
flows for the thirteen and thirty-nine week periods then ended.  These financial
statements are the responsibility of the Company's management.

We  conducted  our  reviews in  accordance  with  standards  established  by the
American  Institute  of  Certified  Public  Accountants.  A  review  of  interim
financial  information consists principally of applying analytical procedures to
financial data and of making inquiries of persons  responsible for financial and
accounting matters. It is substantially less in scope than an audit conducted in
accordance with generally accepted auditing standards, the objective of which is
the  expression  of an opinion  regarding the  financial  statements  taken as a
whole. Accordingly, we do not express such an opinion.

Based on our reviews, we are not aware of any material modifications that should
be made to such condensed  consolidated  financial  statements for them to be in
conformity with generally accepted accounting principles.

We have  previously  audited,  in accordance  with generally  accepted  auditing
standards,  the consolidated balance sheet of Goody's Family Clothing,  Inc. and
subsidiaries as of January 30, 1999 and the related  consolidated  statements of
operations,  shareholders'  equity,  and cash flows for the year then ended (not
presented  herein);  and in our report  dated March 17,  1999,  we  expressed an
unqualified opinion on those consolidated financial statements.  In our opinion,
the information set forth in the  accompanying  condensed  consolidated  balance
sheet as of January 30, 1999 is fairly  stated,  in all  material  respects,  in
relation to the consolidated balance sheet from which it has been derived.

/s/Deloitte & Touche LLP
Atlanta, Georgia
November 16, 1999











<PAGE>


Item 2.  -  Management's Discussion and Analysis of Financial Condition and
Results of Operations

Forward-looking Statements

This Quarterly  Report contains  certain  forward-looking  statements  which are
based upon current expectations,  plans and estimates and involve material risks
and uncertainties  including,  but not limited to, (i) weather conditions;  (ii)
the timely  availability of branded and private label  merchandise in sufficient
quantities to satisfy customer  demand;  (iii) customer demand and trends in the
apparel,  shoe and retail industry and to the acceptance of merchandise acquired
for sale by the Company;  (iv) the  effectiveness of advertising and promotional
events;  (v) the impact of competitors'  pricing and store  expansion;  (vi) the
ability  to enter  into  leases  for new  store  locations;  (vii)  the  timing,
magnitude and costs of opening new stores;  (viii) individual store performance,
including new stores;  (ix)  employee  relations;  (x) the Company's  ability to
properly  staff the new shoe  departments  on a timely  basis;  (xi) the general
economic conditions within the Company's markets;  (xii) the Company's financing
plans;  (xiii) trends affecting the Company's  financial condition or results of
operations;  (xiv) the Company's  business and growth  strategies;  and (xv) the
effect of the Year 2000 issue on the Company and third parties who provide goods
and services to the Company. Any "forward-looking statements" within the meaning
of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities  Exchange Act of 1934, as amended,  which generally can be identified
by the use of  forward-looking  terminology  such as  "may,"  "will,"  "expect,"
"estimate,"  "anticipate,"  "believe," "target," "plan," "project" or "continue"
or the negatives thereof or other variations thereon or similar terminology, are
made on the basis of management's plans and current analysis of the Company, its
business  and the  industry  as a whole.  Readers  are  cautioned  that any such
forward-looking  statement is not a guarantee of future performance and involves
risks and  uncertainties,  and that actual  results may differ  materially  from
those projected in the forward-looking statement as a result of various factors.
The Company does not undertake to publicly update or revise its  forward-looking
statements even if experience or future changes make it clear that any projected
results   expressed  or  implied  therein  will  not  be  realized.   Additional
information  on  risk  factors  that  could  potentially  affect  the  Company's
financial  results  may be  found  in the  Company's  public  filings  with  the
Securities  and  Exchange  Commission.  Certain of such  filings may be accessed
through the Securities and Exchange Commission's web site, http://www.sec.gov.

Results of Operations

The following table sets forth unaudited results of operations,  as a percent of
sales, for the periods indicated:
<TABLE>
<CAPTION>

                                                             Thirteen                    Thirty-nine
                                                           Weeks Ended                 Weeks Ended
                                                   October 30,    October 31,    October 30,    October 31,
                                                      1999            1998          1999          1998
                                                   ------------   -----------    -----------   -----------
<S>                                                 <C>              <C>          <C>            <C>

    Sales                                            100.0%          100.0%        100.0%        100.0%
    Cost of sales and occupancy expenses              72.3            74.3          71.4          72.0
                                                     -----           -----         -----         -----
    Gross profit                                      27.7            25.7          28.6          28.0
    Selling, general and administrative expenses      26.9            23.7          25.0          23.8
                                                     -----           -----         -----         -----
    Earnings from operations                           0.8             2.0           3.6           4.2
    Interest expense                                     -             0.1           -             0.1
    Investment income                                  0.2             0.2           0.2           0.2
                                                     -----           -----         -----         -----
    Earnings before income taxes                       1.0             2.1           3.8           4.3
    Provision for income taxes                         0.4             0.8           1.4           1.6
                                                     -----           -----         -----         -----
    Net earnings                                       0.6%            1.3%          2.4%          2.7%
                                                     =====           =====         =====         =====
</TABLE>

Thirteen Weeks Ended October 30, 1999 Compared with Thirteen Weeks Ended
October 31, 1998

Overview - During the third  quarter of fiscal 1999,  the Company  opened 12 new
stores,  relocated one store and closed one store,  bringing the total number of
stores to 280 at October 30, 1999, compared with 246 at October 31, 1998. During
the corresponding  period of the previous fiscal year, the Company opened 13 new
stores,  relocated one store and remodeled one store. Net earnings for the third
quarter  of  fiscal  1999  were  $1,666,000,  or 0.6% of  sales,  compared  with
$3,267,000, or 1.3% of sales, for the third quarter of fiscal 1998.

Sales - Sales for the third  quarter of fiscal  1999 were  $268,078,000,  a 6.7%
increase  over the  $251,335,000  in sales for the third quarter of fiscal 1998.
This  increase  of  $16,743,000  consisted  of  additional  sales  from  new and
transition stores of $27,506,000,  offset by a 4.7% decrease, or $10,763,000, in
comparable  store  sales.  Management  believes  that  this  negative  trend  in
comparable  store sales was due, in part,  to the  difficulty  in balancing  the
Company's  strategies of margin  expansion  and  inventory  reduction and to the
Company's failure to identify certain emerging fashion trends on a timely basis.

From October 1993 to August 1999,  Shoe  Corporation of America,  Inc.  ("SCOA")
operated  shoe  departments  in most of the  Company's  stores  under a  license
agreement  with the Company and the  resulting  shoe sales were  included in the
Company's reported sales. As previously  reported,  on June 14, 1999, SCOA filed
for bankruptcy protection under Chapter 11 in the United States Bankruptcy Court
for the Southern District of Ohio.  Pursuant to the terms of an agreement,  SCOA
removed its shoe  inventory  from the Company's  stores during the first week of
August  1999  and  subsequently,   the  Company  began  stocking  its  own  shoe
departments.  During the third quarter of fiscal 1999, the Company  recorded net
sales of $37,000 from the licensed shoe  departments and $7,192,000 from its own
shoe departments  compared with $9,794,000 from the licensed shoe departments in
the third quarter of fiscal 1998. If all shoe sales were excluded from the third
quarter of fiscal 1999, the Company's overall  comparable store sales would have
decreased 3.5% from the third quarter of fiscal 1998. It is not anticipated that
the Company will achieve an appropriate  shoe inventory mix until February 2000,
the date when the SCOA agreement was originally set to expire.

Gross  Profit  -  Gross  profit  for  the  third  quarter  of  fiscal  1999  was
$74,313,000,  or 27.7% of sales, a $9,767,000  increase over the  $64,546,000 in
gross profit, or 25.7% of sales, generated for the third quarter of the previous
fiscal year.  The 2.0% increase in gross profit,  as a percent of sales,  in the
third  quarter of fiscal  1999  compared  with the third  quarter of fiscal 1998
resulted  from a  decrease  in cost of sales of 2.7%  which was offset by a 0.7%
increase in occupancy  costs.  The decrease in cost of sales was  primarily  the
result of (i) better inventory  management and control,  (ii) a shift from basic
denim to fashion denim products that carry higher margins,  (iii) an increase in
basic denim margins,  (iv) an increase in margins in the women's division offset
by decreases in margins in the men's and junior's  divisions  and (v) a decrease
in the licensed shoe department  sales which carried lower margins combined with
the startup of the Company's own shoe departments  which carried higher margins.
The increase in occupancy costs primarily  resulted from higher rents associated
with new and  relocated  stores  and a decrease  in  comparable  store  sales as
discussed above.

Selling,   General   and   Administrative   Expenses  -  Selling,   general  and
administrative  expenses for the third quarter of fiscal 1999 were  $72,283,000,
or 26.9% of sales,  an increase of  $12,669,000  from  $59,614,000,  or 23.7% of
sales,  for the third  quarter of fiscal  1998.  The 3.2%  increase  in selling,
general  and  administrative  expenses,  as a percent  of  sales,  for the third
quarter of fiscal 1999 compared with the third quarter of fiscal 1998  primarily
resulted  from a 1.6%  increase in payroll  expenses  primarily  relating to the
staffing  of  the  Company's  own  shoe  departments  and  a  0.7%  increase  in
advertising and promotional expenses.

     Interest  Expense - Interest  expense for the third  quarter of fiscal 1999
decreased by $48,000  compared  with the third  quarter of the  previous  fiscal
year.

Investment  Income -  Investment  income for the third  quarter  of fiscal  1999
increased by $279,000  compared  with the third  quarter of the previous  fiscal
year primarily as a result of an increase in invested funds during the period.

Income Taxes - The  provision  for income taxes for the third  quarter of fiscal
1999 was  $999,000,  an effective  tax rate of 37.5% of earnings  before  income
taxes,  compared  with  $1,973,000,  an effective  tax rate of 37.7% of earnings
before income taxes, for the third quarter of the previous fiscal year.

Thirty-Nine Weeks Ended October 30, 1999 Compared with Thirty-Nine Weeks Ended
October 31, 1998

Overview - During the  thirty-nine  weeks ended  October 30,  1999,  the Company
opened 24 new stores,  relocated 13 stores, remodeled four stores and closed one
store,  bringing the total number of stores to 280 at October 30, 1999, compared
with 246 at October 31, 1998.  During the  corresponding  period of the previous
fiscal year, the Company opened 25 new stores,  relocated five stores, remodeled
three stores and closed two stores. Net earnings for the thirty-nine weeks ended
October 30, 1999 were $19,256,000,  or 2.4% as a percent of sales, compared with
$19,693,000,  or 2.7% as a percent of sales,  for the  thirty-nine  weeks  ended
October 31, 1998.

Sales  -  Sales  for  the   thirty-nine   weeks  ended  October  30,  1999  were
$805,269,000,   a  10.7%  increase  over  the  $727,538,000  in  sales  for  the
corresponding  period of the previous  fiscal year. This increase of $77,731,000
consisted of  additional  sales from new and  transition  stores of  $93,570,000
offset by a 2.3% decrease, or $15,839,000, in comparable store sales. During the
thirty-nine  weeks ended  October 30,  1999,  the Company  recorded net sales of
$16,751,000  from the licensed shoe departments and $7,196,000 from its own shoe
departments  compared with $28,339,000 from the licensed shoe departments in the
third  quarter  of  fiscal  1998.  If all  shoe  sales  are  excluded  from  the
thirty-nine weeks ended October 30, 1999, the Company's overall comparable store
sales would have  decreased 1.3% from the  corresponding  period of the previous
fiscal year.

Gross Profit - Gross profit for the thirty-nine weeks ended October 30, 1999 was
$229,984,000, or 28.6% of sales, a $26,374,000 increase over the $203,610,000 in
gross profit, or 28.0% of sales,  generated for the corresponding  period of the
previous fiscal year. The 0.6% increase in gross profit,  as a percent of sales,
for the  thirty-nine  weeks ended October 30, 1999 compared with the thirty-nine
weeks ended  October 31, 1998  resulted from a decrease in cost of sales of 1.0%
which was offset by a 0.4% increase in occupancy  costs. The decrease in cost of
sales was primarily the result of better inventory  management and control.  The
increase in occupancy costs primarily resulted from higher rents associated with
new and relocated  stores and a decrease in comparable  store sales as discussed
above.

Selling,   General   and   Administrative   Expenses  -  Selling,   general  and
administrative  expenses for the  thirty-nine  weeks ended October 30, 1999 were
$200,982,000,  or 25.0% of sales, an increase of $27,832,000 from  $173,150,000,
or 23.8% of sales, for the corresponding period of the previous fiscal year. The
1.2% increase in selling,  general and administrative  expenses, as a percent of
sales,  for the  thirty-nine  weeks ended  October 30,  1999  compared  with the
thirty-nine weeks ended October 31, 1998 primarily resulted from a 0.7% increase
in payroll expenses primarily relating to the staffing of the Company's own shoe
departments and a 0.3% increase in advertising and promotional expenses.

     Interest Expense - Interest expense for the thirty-nine weeks ended October
30, 1999  decreased by $123,000  compared with the  corresponding  period of the
previous fiscal year.

Investment  Income - Investment  income for the thirty-nine  weeks ended October
30, 1999  increased by $558,000  compared with the  corresponding  period of the
previous  fiscal year  primarily  as a result of an  increase in invested  funds
during the period.

Income Taxes - The  provision for income taxes for the  thirty-nine  weeks ended
October 30, 1999 was  $11,552,000,  an  effective  tax rate of 37.5% of earnings
before income taxes,  compared with $11,892,000,  an effective tax rate of 37.7%
of earnings before income taxes,  for the  corresponding  period of the previous
fiscal year.

Liquidity and Capital Resources

Financial  Position - The Company's  primary sources of liquidity are cash flows
from  operations,  including  credit terms from vendors and borrowings under its
credit  agreement.  At October  30,  1999,  the  Company's  working  capital was
$103,688,000  compared with  $95,148,000  at October 31, 1998. At the end of the
third  quarter of fiscal 1999,  compared  with the third quarter of the previous
fiscal year,  (i) cash and cash  equivalents  increased  by  $898,000,  (ii) net
property and equipment increased by $12,378,000,  (iii) inventories increased by
$8,465,000 and (iv) accounts payable  decreased by $7,585,000.  The net increase
in inventories  was primarily due to inventories  for new stores offset by lower
inventories on a store by store basis for existing stores. Trade payables,  as a
percent of inventories,  decreased to 60.0% at October 30, 1999 as compared with
64.8% at October 31, 1998.

The Company has a credit  agreement  for an unsecured  revolving  line of credit
which provides for cash borrowings for general corporate purposes as well as for
the  issuance of letters of credit of up to an  aggregate  of  $130,000,000  and
which  expires in May 2001.  The Company is committed to pay (i) interest on the
cash borrowings at a fluctuating  base rate or LIBOR plus an applicable  margin,
(ii)  letter of credit  fees  based on the  number of days a letter of credit is
outstanding  times an applicable fee and (iii) an annual  commitment fee payable
quarterly in advance.  The terms of this credit agreement  require,  among other
things,  maintenance of minimum levels of shareholders' equity,  compliance with
certain  financial ratios and Mr. Robert M. Goodfriend  remaining as Chairman of
the Board or Chief Executive Officer of the Company,  and place  restrictions on
additional indebtedness, asset disposals, investments and capital expenditures.

At  October  30,  1999,  the  Company  had no cash  borrowings  and  $57,296,000
outstanding  for  letters  of  credit  compared  with  no  cash  borrowings  and
$61,423,000  outstanding  for  letters  of  credit at  October  31,  1998.  Cash
borrowings  averaged  $13,000  (with the highest  balance of $2,000,000 in March
1999) during the thirty-nine  weeks ended October 30, 1999 compared with no cash
borrowings  during the  thirty-nine  weeks ended  October 31,  1998.  Letters of
credit  outstanding  averaged  $52,890,000  during the  thirty-nine  weeks ended
October 30, 1999 compared with  $69,477,000  during the thirty-nine  weeks ended
October 31, 1998. The highest  balance of letters of credit  outstanding  during
the thirty-nine weeks ended October 30, 1999 was $76,941,000 (in September 1999)
compared with $84,090,000 (in September 1998) during the thirty-nine weeks ended
October 31, 1998.

Cash Flows - Operating  activities  used cash of $14,621,000 in the  thirty-nine
weeks ended  October 30, 1999  compared with  $50,783,000  in the  corresponding
period of the previous fiscal year. Cash used for increases in inventory  during
the  thirty-nine  weeks  ended  October  30,  1999  and  October  31,  1998  was
$109,162,000 and $114,717,000,  respectively.  Accounts payable provided cash of
$59,718,000 and $42,983,000 in the thirty-nine  weeks ended October 30, 1999 and
October 31, 1998,  respectively.  Depreciation  and  amortization  expenses were
$12,099,000 and $10,140,000 for the thirty-nine weeks ended October 30, 1999 and
October 31, 1998, respectively.

Cash flows from investing activities reflected a $25,018,000 and $17,584,000 net
use of cash for the  thirty-nine  weeks  ended  October 30, 1999 and October 31,
1998,  respectively.  Cash was used primarily to fund capital  expenditures  for
new, relocated and remodeled stores and for general corporate purposes.

Cash used by financing  activities for the  thirty-nine  weeks ended October 30,
1999  was  $21,384,000  compared  with  cash  provided  of  $31,564,000  for the
corresponding  period of the previous fiscal year. The Company's cash management
program used cash of $18,982,000 in the thirty-nine weeks ended October 30, 1999
compared with cash provided of $23,555,000 for the  corresponding  period of the
previous fiscal year.  During the thirty-nine  weeks ended October 30, 1999, the
Company received $79,000 in cash and realized a tax benefit of $32,000, compared
with $2,966,000 in cash and a tax benefit of $5,043,000 during the corresponding
period of the previous year, from the issuance of common stock upon the exercise
of stock options. In June 1999, the Company's Board of Directors  authorized the
Company to spend up to $20  million to  repurchase  shares of its common  stock.
Accordingly,  the Company  repurchased 160,300 shares of its common stock during
the third quarter of fiscal 1999 for $1,442,000 and has repurchased an aggregate
of 260,300 shares of its common stock for $2,513,000 since June 1999.

Outlook - For the month ended November 30, 1999, the Company's  comparable store
sales  decreased  5.8%  compared  with the same period of the prior year.  In an
effort to maintain  appropriate  inventory  levels,  the  Company's  promotional
activities  during  November  1999  exceeded  what had been  provided for in the
Company's  projected 1999 operating plan and as a result,  the gross margin rate
was below plan and below  November  1998.  Based on this  negative  sales trend,
management is cautious  about the Company's  sales and earnings  outlook for the
fourth quarter of fiscal 1999.

The Company plans to open eight new stores,  relocate or remodel five stores and
close  one store  during  the  fourth  quarter  which  will  complete  its store
expansion plans for fiscal 1999.  Management estimates that capital expenditures
of approximately  $10,000,000 will be required for (i) opening new stores,  (ii)
upgrading existing stores, (iii) distribution center enhancements, (iv) computer
systems  and  equipment  and (v)  for  general  corporate  purposes  during  the
remainder of fiscal 1999. The Company may repurchase  shares of its common stock
from time to time in the open market or in  privately  negotiated  transactions,
depending upon price, prevailing market conditions and other factors.

The Company's  primary needs for capital resources are for the purchase of store
inventories,  capital  expenditures and for normal operating purposes.  Based on
the Company's current growth plans, it is estimated that the existing  Knoxville
distribution  center can efficiently  service its stores through fiscal 2000. In
order to meet the  merchandise  distribution  requirements  beginning  in fiscal
2001,  the Company  plans to acquire or build a new  distribution  facility at a
cost of  approximately  $20,000,000 and is expected to be operational  some time
during fiscal 2001.

Management believes that its existing working capital,  together with cash flows
from  operations,  including  credit  terms  from  vendors,  and the  borrowings
available  under the credit  agreement  will be sufficient to meet the Company's
operating and capital expenditure requirements through fiscal 2000.

In  February  1999 a lawsuit was filed  against  the Company by nine  individual
plaintiffs  employed at one of the Company's retail stores, who generally allege
discrimination with respect to employment opportunities,  including, among other
things,  discrimination  through  their  constructive  discharge,  failure to be
promoted and failure to be paid wages equal to white  employees.  Two plaintiffs
in this lawsuit have accepted  nominal  consideration  from the Company and have
each filed motions to dismiss with prejudice;  four other  plaintiffs have filed
motions to dismiss with prejudice and the remaining three  plaintiffs  remain in
this action.

Also in February 1999, a lawsuit was filed by 20 named plaintiffs, who generally
allege  that the  Company  discriminated  against  a class  of  African-American
employees at its retail stores through the use of  discriminatory  selection and
compensation  procedures,  and by  maintaining  unequal terms and  conditions of
employment  and  that  the  Company   maintained  a  racially   hostile  working
environment. The plaintiffs in this lawsuit also named Robert M. Goodfriend, the
Company's Chairman and Chief Executive Officer, as a defendant,  and are seeking
to  have  this  action  certified  as a class  action.  By way of  damages,  the
plaintiffs in this action are seeking,  among other things,  injunctive  relief,
back pay and other monetary relief.

In addition,  the Company has been named as the sole  defendant in four separate
actions instituted during May 1999 and November 1999. Three of these actions are
brought by former employees who allege that the Company  retaliated against them
for  opposing  unlawful  discrimination  and the fourth  action was brought by a
current employee who alleges that the Company denied promotion  opportunities to
her because of her race. Each of the plaintiffs seek monetary damages, including
lost pay and benefits,  mental and emotional suffering and punitive damages. One
plaintiff  has agreed in  principle,  subject to the  execution  of a definitive
agreement,  to accept a payment  from the  Company  in  exchange  for a release.
Another plaintiff has filed a motion to dismiss with prejudice.

The Company  disputes the claims alleged in these lawsuits and intends to defend
the unresolved claims vigorously.  The Company is unable to estimate the effect,
if any, these lawsuits may have on the Company's  financial  position or results
of operations.

The  Company  is a party to  certain  other  legal  proceedings  arising  in the
ordinary course of its business. Management currently believes that the ultimate
outcome of these other proceedings,  individually and in the aggregate, will not
have a material adverse effect on the Company's financial position or results of
operations.

Impact of the Year 2000 Issue

The Year 2000 issue is the result of computer  programs  being written using two
digits  rather than four to define the  applicable  year.  Any of the  Company's
computer programs that have  date-sensitive  software may recognize a date using
"00" as the year 1900  rather  than the year 2000.  This could  result in system
failure or miscalculations causing disruptions of operations,  including,  among
other things, a temporary inability to process transactions or engage in similar
normal business activities.

State of readiness - During fiscal 1998,  the Company  established  an oversight
committee,  consisting of  individuals  from each of its  functional  areas,  to
review  all of the  Company's  computer  systems  and  programs,  as well as the
computer  systems of the third  parties  upon whose  data or  functionality  the
Company relies in any material  respect,  and to assess their ability to process
transactions  in the year 2000.  This  committee  meets  regularly to review the
progress of the Company's Year 2000 compliance  issues. At October 30, 1999, all
internal  systems have been modified to be Year 2000  compliant.  Throughout the
remainder  of 1999 the Company  plans to continue  testing  and  monitoring  its
internal systems for Year 2000 compliance.  In addition, the oversight committee
will continue to meet throughout the remainder of 1999 and into the year 2000 to
review the  progress  of the  Company's  Year 2000  efforts  and to address  any
problems encountered with third parties.

In addition,  the Company has  contacted  its  significant  suppliers  and other
service  providers to determine the extent to which the Company is vulnerable to
those third parties'  failure to remediate their own Year 2000 issues.  Although
most suppliers have responded that they expect to be in substantial  compliance,
there can be no guarantee  that the computer  systems of these third  parties on
which the Company's systems rely will be timely converted,  or that a failure to
convert  by another  company,  or a  conversion  that is  incompatible  with the
Company's systems, would not have a material adverse effect on the Company.

Costs to address Year 2000 issues - Through October 30, 1999, the costs incurred
by the Company for Year 2000 issues  amounted to  approximately  $1,041,000  for
external and existing  internal  resources  that were expensed as incurred.  The
Company's remaining costs for Year 2000 issues are estimated at $239,000,  which
primarily  consist of (i) $170,000 for the purchase of software and hardware and
(ii) $69,000 representing  external and existing internal resources that will be
expensed as incurred.

Risks of Year 2000 issues - The risks  associated  with failing to remediate the
Year 2000 issues include, among other things, temporary disruptions in (i) store
operations,  (ii)  ordering,  receiving  and  distributing  merchandise,   (iii)
services  provided by banks such as credit card  processing  and  authorization,
(iv) communication  services,  (v) city and government services and (vi) utility
services as well as other vital and necessary operations.

Contingency  plans - The  oversight  committee  is  currently  in the process of
developing a contingency plan for each area within the  organization  that could
be affected by the Year 2000 issue.  Although management  currently  anticipates
minimal  business  disruption,  the  failure of either the Company or one of its
major business partners to remediate the Year 2000 issue would have a materially
adverse impact on the Company's business, operations and financial condition.

Seasonality and inflation

The Company's  business is seasonal by nature.  The Christmas season  (beginning
the  Sunday  before   Thanksgiving  and  ending  on  the  first  Saturday  after
Christmas), the back-to-school season (beginning approximately the first week of
August and continuing through the first week of September) and the Easter season
(beginning  approximately  two weeks  before  Easter  Sunday  and  ending on the
Saturday preceding Easter) collectively accounted for approximately 33.7% of the
Company's  annual  sales based on the  Company's  last three  fiscal years ended
January 30,  1999.  In general,  sales  volume  varies  directly  with  customer
traffic,  which is  heaviest  during the third and fourth  quarters  of a fiscal
year.  Because of the  seasonality  of the Company's  business,  results for any
quarter are not  necessarily  indicative of the results that may be achieved for
the full year.

Inflation  can affect the costs  incurred by the Company in the  purchase of its
merchandise,  the leasing of its stores and certain  components  of its selling,
general and  administrative  expenses.  During the last three fiscal years ended
January 30, 1999,  inflation has not materially affected the Company's business,
although  there can be no  assurance  that  inflation  will not have a  material
adverse effect on the Company in the future.

Item 3 - Quantitative and Qualitative Disclosures about Market Risk

The  Company  has no  material  investments  or risks in market  risk  sensitive
instruments.




<PAGE>


PART II - OTHER INFORMATION

Item 1 - Legal Proceedings

In  February  1999 a lawsuit was filed  against  the Company by nine  individual
plaintiffs  employed at one of the Company's retail stores, who generally allege
discrimination with respect to employment opportunities,  including, among other
things,  discrimination  through  their  constructive  discharge,  failure to be
promoted and failure to be paid wages equal to white employees.  The plaintiffs'
claims were brought under the Civil Rights Act of 1866.  Two  plaintiffs in this
lawsuit have accepted nominal consideration from the Company and have each filed
motions to dismiss with prejudice;  four other  plaintiffs have filed motions to
dismiss with prejudice and the remaining three plaintiffs remain in this action.

Also in February 1999, a lawsuit was filed by 20 named plaintiffs, who generally
allege  that the  Company  discriminated  against  a class  of  African-American
employees at its retail stores through the use of  discriminatory  selection and
compensation  procedures,  and by  maintaining  unequal terms and  conditions of
employment  and  that  the  Company   maintained  a  racially   hostile  working
environment.  The  plaintiffs'  claims were brought under Title VII of the Civil
Rights Act of 1964,  as  amended,  and under the Civil  Rights Act of 1866.  The
plaintiffs  in this  lawsuit  also named  Robert M.  Goodfriend,  the  Company's
Chairman and Chief Executive  Officer,  as a defendant,  and are seeking to have
this action  certified as a class action.  By way of damages,  the plaintiffs in
this action are seeking,  among other things,  injunctive  relief,  back pay and
other monetary relief.

In addition,  the Company has been named as the sole  defendant in four separate
actions  arising under Title VII of the Civil Rights Act of 1964,  and 42 U.S.C.
Section 1981, which were instituted  during May 1999 and November 1999. Three of
these  actions  are  brought by former  employees  who allege  that the  Company
retaliated  against them for  opposing  unlawful  discrimination  and the fourth
action was brought by a current  employee  who alleges  that the Company  denied
promotion  opportunities to her because of her race. Each of the plaintiffs seek
monetary  damages,  including  lost  pay  and  benefits,  mental  and  emotional
suffering and punitive damages.  One plaintiff has agreed in principle,  subject
to the execution of a definitive agreement, to accept a payment from the Company
in exchange for a release.  Another plaintiff has filed a motion to dismiss with
prejudice.

The Company  disputes the claims alleged in these lawsuits and intends to defend
the unresolved claims vigorously.  The Company is unable to estimate the effect,
if any, these lawsuits may have on the Company's  financial  position or results
of operations.

The  Company  is a party to  certain  other  legal  proceedings  arising  in the
ordinary course of its business. Management currently believes that the ultimate
outcome of these other proceedings,  individually and in the aggregate, will not
have a material adverse effect on the Company's financial position or results of
operations.

Item 2. -  Changes in Securities  -  None

Item 3.  -  Defaults Upon Senior Securities  -  None

Item 4.  -  Submission of Matters to a Vote of Security Holders  None

Item 5.  -  Other Information  - None

Item 6.  -  Exhibits and Reports on Form 8-K
        a)   Exhibits -

               10.72    Split-Dollar  Life Insurance  Agreement  between the
                        Registrant,  Robert and Wendy Goodfriend  Irrevocable
                        Trust, and Robert M. Goodfriend.

              11      Statement re: Computation of Per Share Earnings

              15      Accountants' Awareness Letter

              27      Financial Data Schedule

        b)   Reports on Form 8-K  -  None


<PAGE>





                                           GOODY'S FAMILY CLOTHING, INC.



                                                    SIGNATURES



                    Pursuant to the requirements of the Securities  Exchange Act
             of 1934, the registrant has duly caused this report to be signed on
             its behalf by the undersigned thereunto duly authorized.





                          GOODY'S FAMILY CLOTHING, INC.
                                                                    (Registrant)


             Date:    December 9, 1999              /s/ Robert M. Goodfriend
                    ------------------------        ----------------------------
                                                       Robert M. Goodfriend
                                                       Chairman of the Board and
                                                       Chief Executive Officer


             Date:    December 9, 1999              /s/ Harry M. Call
                    ------------------------        ----------------------------
                                                       Harry M. Call
                                                       Director, President and
                                                       Chief Operating Officer



             Date:    December 9, 1999              /s/ Edward R. Carlin
                    ------------------------        ----------------------------
                                                       Edward R. Carlin
                                                       Executive Vice President,
                                                       Chief Financial Officer
                                                       and Secretary
                                                       (Principal Financial
                                                       Officer)



             Date:    December 9, 1999              /s/ David G. Peek
                    ------------------------        ----------------------------
                                                       David G. Peek
                                                       Vice President, Corporate
                                                       Controller and Chief
                                                       Accounting Officer
                                                       (Principal Accounting
                                                       Officer)


<PAGE>


                                                                 Exhibit - 10.72

                                        SPLIT DOLLAR LIFE INSURANCE AGREEMENT


                  THIS  AGREEMENT  is entered into to be effective as of the 1st
day of July, 1999, by and between GOODY'S FAMILY  CLOTHING,  INC., a corporation
organized  and existing  under the laws of the State of  Tennessee  (hereinafter
referred to as the "Corporation");  Jeffrey A. Goodfriend,  Stacey A. Goodfriend
and  Harold I.  Apolinsky,  as  Trustees  of the  ROBERT  AND  WENDY  GOODFRIEND
IRREVOCABLE TRUST, dated the 20th day of January,  1999 (hereinafter referred to
as the "Policy Owner") and ROBERT M. GOODFRIEND  (hereinafter referred to as the
"Employee").

                                                W I T N E S S E T H:
     WHEREAS, Employee is employed by the Corporation; and
     WHEREAS,  the Employee has performed  his duties ably and well,  and to the
satisfaction of the Corporation; and
     WHEREAS,  the  Policy  Owner  wishes to obtain  life  insurance  protection
payable on the death of the last to die of the Employee  and his wife,  Wendy S.
Goodfriend; and
     WHEREAS,  the  Corporation  wishes to  participate in the obtaining of life
insurance  protection  payable on the death of the second to die of the Employee
and the Employee's wife, Wendy S. Goodfriend; and
     WHEREAS,  the parties  desire to have a separate  agreement  setting  forth
their rights and obligations with respect to such insurance.
     NOW, THEREFORE, in consideration of the mutual promises and obligations set
forth hereinafter, the parties agree as follows:
                                                     ARTICLE ONE
                                                 INSURANCE POLICIES
     Policy  Owner is the owner of five  life  insurance  policies  on the joint
lives of the Employee  and the  Employee's  wife as listed by policy  number and
designated as policies A through E on Exhibit A, attached hereto. All references
herein to the  "Policies"  shall mean each and every policy listed on Exhibit A.
All references to a "Policy" shall mean any of the policies listed on Exhibit A.
Policy Owner is a validly formed  irrevocable  trust under the laws of the State
of Tennessee  and has capacity to enter into this  Agreement  and to perform its
obligations hereunder.
                                                     ARTICLE TWO
                                                  POLICY OWNERSHIP
     Each Policy is the exclusive property of the Policy Owner, who may exercise
all rights of ownership  with respect  thereto  notwithstanding  anything to the
contrary in the policy, or endorsement,  and riders thereto, except as otherwise
provided in this Agreement.
                                                    ARTICLE THREE
                                                      ADVANCES
     3.1  After  the  execution  of this  Agreement,  the  Corporation  shall be
responsible  for the  remittance of all premiums due on the Policies.  Each such
payment shall be referred to as an "Advance". Each such payment shall be made on
or before the date the premium is due or within the grace period  allowed by the
respective Policy for the payment of premiums and, if requested, the Corporation
shall give proof of timely payment of each premium to the Policy Owner.

     3.2 Within thirty (30) days after payment by the Corporation of the premium
due on the Policy,  the Policy Owner shall reimburse to the Corporation the cost
of  insurance  coverage  in the  amount  of the  proceeds  the  Policy  Owner is
designated to receive under the Policy.  The rate used to determine such cost on
the joint lives of the  Employee and the  Employee's  wife shall be based on the
so-called  "Table 38" rates set forth in that certain  Internal  Revenue Service
Information  Release dated August 10, 1983. The rate used to determine such cost
on the single life of the  Employee or the  Employee's  wife (after the death of
the Employee or the Employee's  wife) shall be based on the so-called  "P.S. 58"
rates set forth in Revenue Ruling 55-747, as amended, or the currently published
rates of the issuer of the Policy for one year term life insurance  available to
all standard risks, whichever is less. If the Policy Owner does not timely remit
to the  Corporation  the amount  required under this Article Three,  such amount
shall be treated as  compensation  to the  Employee,  or if the  Employee is not
living, shall be treated as compensation of the Employee which is payable to the
Employee's wife.

     3.3 The Policy Owner shall have the right to remit  additional  sums to the
Corporation.  The  Corporation  shall  apply  such sums to reduce  the amount of
outstanding  Advances,  in respect of such  Polices  as  directed  by the Policy
Owner.
                                                    ARTICLE FOUR
                                                COLLATERAL ASSIGNMENT
     The Policy Owner shall  collaterally  assign each Policy to the Corporation
pursuant to the terms of this Agreement as security for the reimbursement of its
Advances. The security interest of the Corporation shall be limited to an amount
equal to the cash surrender value of the Policy  (computed as if no policy loans
had been taken by the Policy  Owner),  not to exceed the aggregate  unreimbursed
Advances,  taking into account any additional  sums remitted to the  Corporation
pursuant  to 3.3 above,  less any policy  loans  taken by the  Corporation  with
respect to such Policy (the "Net Advances").
                                                    ARTICLE FIVE
                                                 RESTRICTING EVENTS
     5.1 Until the occurrence of a "Restricting Event", as defined in 5.2 below,
the Corporation is granted exclusively all rights in each Policy including,  but
not limited to, the following rights:
     5.1.1 The right to surrender the Policy.
     5.1.2 The right to change the beneficiary of the Policy.
     5.1.3 The right to select dividend options.
     5.1.4 The right to select optional methods of settlement with regard to the
death benefit payable thereunder.
     5.1.5 The right to assign its rights in the Policy.
     5.1.6 The right to obtain a policy loan or loans on the Policy.  The amount
of such loans  together  with the interest  thereon  shall at no time exceed the
cash  surrender  value of the Policy as of the date to which the premiums on the
Policy have been paid.
     5.1.7 The right to withdraw or borrow against the cash value of the Policy.
     5.1.8 All other rights contained in the Policy.

     5.2 A "Restricting Event" shall mean the occurrence of any of the following
events:
     5.2.1 A change of control of the Corporation, as defined in 5.3 below;
     5.2.2 The death of Employee  while his wife is still  living if there is no
single life  insurance  coverage on the life of Employee then in force and owned
by Policy Owner, as described in Article Ten below; or
     5.2.3 The termination of Employee's employment by the Corporation.

     5.3 A change of control of the  Corporation  shall mean and shall be deemed
to have occurred if (i) any person or group (within the meaning of Rule 13d-3 of
the rules and regulations promulgated under the Securities Exchange Act of 1934,
as  amended),  other  than  Employee,  members  of  his  immediate  family,  his
affiliates,  trusts or private foundations  established by or on his behalf, and
the heirs,  executors or  administrators  of Employee  shall acquire in one or a
series of transactions,  whether through sale of stock or merger,  more than 50%
of the outstanding  voting  securities of Corporation or any successor entity of
Corporation,  (ii) all or substantially all of Corporation's assets are sold, or
(iii) the  shareholders of Corporation  shall approve a complete  liquidation or
dissolution of Corporation.

     5.4 Upon the occurrence of a Restricting  Event,  all of the  Corporation's
rights  in the  Policies  under  this  Article  Five  shall  cease  and shall be
possessed  exclusively by the Policy Owner, subject to the limitations set forth
in Article Seven.
                                                     ARTICLE SIX
                                            OPTION UPON POLICY SURRENDER
     6.1 Prior to a Restricting Event or upon the Termination Event described in
8.1.4,  the Corporation  shall provide Policy Owner written notice of its intent
to  surrender  a Policy  and,  for a period of fifteen  days after such  notice,
Policy  Owner shall have the option of obtaining  the release of the  collateral
assignment  of  the  Policy  to  the  Corporation  by  payment  in  full  to the
Corporation of the unreimbursed Net Advances with respect to such Policy.

     6.2 Said  amount  shall be paid in full by cash,  certified  check or other
immediate  funds and must be  delivered  to the  Corporation  by 5:00 pm Eastern
Standard Time on or before the fifteenth day of the option period.

     6.3 Under receipt of such payment the Corporation  shall release its rights
in accordance with paragraph 9.1.
                                                    ARTICLE SEVEN
                                             LIMITATIONS ON POLICY OWNER
     7.1 Prior to a Restricting  Event,  the Policy Owner may not borrow against
the  cash  surrender  value  of the  Policies.  After a  Restricting  Event  and
notwithstanding any other provision of this Agreement,  Policy Owner agrees that
it shall not transfer,  pledge,  hypothecate or take any other action in respect
of a Policy  which  shall  impair the  Corporation's  security  interest  in any
Policy, including taking any loans which shall cause the cash surrender value of
any  Policy to be less than the  unreimbursed  Net  Advances  in respect of such
Policy, without the consent of the Corporation.

     7.2  Notwithstanding  any other provision of this  Agreement,  Policy Owner
agrees that it shall not surrender a Policy when the cash surrender value of the
Policy is less than the  unreimbursed  Net Advances,  without the consent of the
Corporation.

     7.3 Policy  Owner  agrees  that it shall not make  distributions  under its
dispositive  provisions until the Corporation shall have been reimbursed in full
for all outstanding Net Advances, subject to paragraph 9.4.

     7.4 Policy Owner agrees that it shall apply,  with respect to a surrendered
Policy,  any cash  surrender  value it  receives in excess of the amount due the
Corporation as follows:
     (A) Policy Owner may,  within  forty-five  days,  reinvest such excess cash
surrender  value in the remaining  Policies which are subject to this Agreement;
provided  that (i) any  amounts  so  reinvested  shall  not be used to  purchase
additional death benefit above the aggregate  amount of death benefit  initially
put  into  place  through  the  Policies  under  this  Agreement  and  (ii)  the
Corporation shall not be obligated to make premium payments on a Policy in which
such sums have been  reinvested  in excess of the premium  payments  required to
maintain the amount of death  benefit  initially  put into place for such Policy
under this Agreement.
     (B) Policy  Owner shall remit any portion of any  remaining  sums which are
not reinvested in accordance with paragraph 7.4(A) above to the Corporation,  to
be applied to  reimburse  the  Corporation  for its  Advances  in respect of any
remaining Policies in accordance with paragraph 3.3.



                                                    ARTICLE EIGHT
                                              TERMINATION OF AGREEMENT
     8.1 This  Agreement  shall be terminated  upon the occurrence of any of the
following events ("Termination Events"):
     8.1.1 Surrender of a Policy, in which case paragraph 8.2 below shall apply;
provided,  however,  this  Agreement  shall  terminate only with respect to such
Policy;
     8.1.2 The death of Employee, in which case paragraph 8.3 below shall apply;
provided,  however,  that if Employee  shall die while his wife is still living,
the Agreement shall terminate only if the Policy Owner shall be the owner of one
or more additional life insurance  policies on the life of Employee which are in
force at the time of Employee's death, as described in Article Ten;
     8.1.3 The death of the  second to die of  Employee  and his wife,  in which
case paragraph 8.4 below shall apply;
     8.1.4 With respect solely to the policies  listed as policies A, B and C on
Exhibit A, a reduction in Employee's  ownership  percentage below twenty percent
(20%) of the outstanding common stock of Corporation (exclusive of dilution as a
result of any merger or consolidation),  in which case paragraph 8.5 below shall
apply; or
     8.1.5  Reimbursement  in full by Policy Owner to the Corporation of the Net
Advances; provided, however, this Agreement shall terminate only with respect to
the Policy for which such reimbursement is made.

     8.2 With  respect to a surrender of a Policy  pursuant to paragraph  8.1.1,
the insurance company shall pay:
     (A)  To  the  Corporation,  an  amount  equal  to the  lesser  of  (1)  the
unreimbursed Net Advances with respect to the surrendered Policy or (2) the cash
surrender value of such surrendered Policy; and
     (B) To the Policy  Owner,  any balance of cash  surrender  value  remaining
after payment of (A).

     In the case of a  surrender  following  a  Restricting  Event,  if the cash
surrender  value of the  surrendered  Policy is  insufficient  to reimburse  the
Corporation for the full amount of its unreimbursed Net Advances with respect to
such Policy, any outstanding balance shall be paid as provided in paragraph 9.3.
Simultaneously  with the receipt of the amounts described above, the Corporation
shall release its rights in accordance with paragraph 9.1.

     8.3 With respect to a termination due to the death of Employee  pursuant to
paragraph 8.1.2:
     8.3.1 If the death benefit proceeds of the single life coverage on the life
of the  Employee  (the  "Term  Proceeds")  are  greater  than  or  equal  to the
unreimbursed Net Advances, then the insurance company shall pay the following:
     (A) To the Corporation, an amount equal to the unreimbursed Net Advances in
respect of the Policies; and
     (B) To the Policy  Owner,  any  balance of Term  Proceeds  remaining  after
payment of (A).  Simultaneously with the receipt of the amounts described above,
the Corporation shall release its rights in accordance with paragraph 9.1.
     8.3.2 If the Term  Proceeds are less than the  unreimbursed  Net  Advances,
then:
     (A) the insurance company shall pay to the Corporation,  an amount equal to
the Term Proceeds; and,
     (B) the Policy Owner shall  reimburse  the  Corporation  for any  remaining
unreimbursed Net Advances by cash, check or promissory note. Simultaneously with
the receipt of the amounts  described above,  the Corporation  shall release its
rights in accordance with paragraph 9.1.

     8.4 With  respect  to a  termination  by the death of the  second to die of
Employee and his wife pursuant to paragraph 8.1.3,  the insurance  company shall
pay, subject to paragraph 9.4:
     (A) To the  Corporation,  an amount equal to the  unreimbursed Net Advances
with respect to the Policies then in force;
     (B) To the  Corporation,  an amount equal to the  unreimbursed Net Advances
with respect to previously surrendered Policies;
     (C) To the Corporation,  an amount equal to any amounts outstanding under a
promissory note; and,
     (D) The balance to the remaining beneficiary or beneficiaries designated to
receive such balance in accordance  with the terms of the  respective  Policies.
Simultaneously  with the receipt of the amounts described above, the Corporation
shall release its rights in accordance with paragraph 9.1.

     8.5 With  respect  to a  termination  due to a  decline  in the  Employee's
ownership percentage pursuant to paragraph 8.1.4:
     8.5.1 If the Policy Owner  exercises its option under  paragraph  6.1, then
the Policy Owner shall reimburse the Corporation its  unreimbursed  Net Advances
with respect to such  Policies.  Simultaneously  with the receipt of the amounts
described  above,  the  Corporation  shall release its rights in accordance with
paragraph 9.1.
     8.5.2 If the Policy Owner does not exercise its option under paragraph 6.1,
then the insurance  company shall pay the cash surrender  value of such Policies
to the Corporation;  provided,  however, that, following a Restricting Event, if
the cash  surrender  value of such  Policies is  insufficient  to reimburse  the
Corporation  the full amount of its  unreimbursed  Net Advances  with respect to
such Policies,  any  outstanding  balance shall be paid as provided in paragraph
9.3.  Simultaneously  with the  receipt  of the  amounts  described  above,  the
Corporation shall release its rights in accordance with paragraph 9.1.

                                                ARTICLE NINE
                                                SETTLEMENT PROCEDURES

     9.1 Simultaneously with receipt of an amount that is due and payable to the
Corporation  with  respect to a Policy or Policies  under any  paragraph of this
Agreement,  the Corporation shall release the collateral assignment with respect
to such Policy or Policies and its rights in such Policy or Policies  under this
Agreement.  In  the  case  of a  Termination  Event,  within  45  days  of  such
Termination  Event, the Corporation  shall provide the insurance  company with a
written  statement  confirming the sum to which it is entitled and, if requested
by the insurance  company, a written release of all its interest with respect to
the  proceeds  or cash  surrender  value,  as the case may be, in excess of such
amount.  The  Corporation  shall  pay to the  Policy  Owner  (or its  designated
beneficiary or  beneficiaries)  any amount received by the Corporation in excess
of the amount due it.

     9.2  If,  under the terms of this  Agreement,  the Policy  Owner  issues a
promissory note to the Corporation, such promissory note shall:
     (A) bear interest at the applicable federal rate;
     (B) be secured,  up to the face amount of the note,  by the cash  surrender
value and death benefit proceeds of the Policies in force; and
     (C) be payable as provided in paragraph 9.3.

     9.3 Any  unreimbursed  Net Advances or promissory  note  outstanding  after
payment to the  Corporation  as described in Article  Eight shall be paid by the
Policy Owner to the Corporation upon the earlier of: (A) the death of the second
to die of Employee and his spouse,  or (B) surrender of the last Policy in force
under this Agreement, subject to paragraph 9.4.

     9.4  Notwithstanding  the  foregoing,  however,  if the amount of (A) death
benefit proceeds received by the Policy Owner upon such second death, or (B) the
cash  surrender  value of the last  Policy  surrendered  shall be less  than the
amount due to the  Corporation  under paragraph 9.3, then the Policy Owner shall
satisfy the amount due hereunder by paying to the Corporation the amount of such
death  benefit  proceeds  it  receives or the sum it receives in respect of such
surrendered Policy.

     9.5 Upon a Termination  Event, the Policy Owner agrees that it shall pay to
the  Corporation any amount received by the Policy Owner in excess of the amount
due it under the terms of this Agreement.

                                                      ARTICLE TEN
                                      SINGLE LIFE INSURANCE COVERAGE ON EMPLOYEE

     10.1 The parties agree that they shall  cooperate in the purchase of one or
more  policies of single life  insurance  coverage on the life of Employee.  The
purpose of such  single  life  insurance  coverage  shall be to allow the Policy
Owner to reimburse the Corporation upon the death of Employee, while his wife is
still living, for the Net Advances.

     10.2 Any such single life insurance  policies on Employee purchased for the
purpose  described  in 10.1  above  shall  be  owned by the  Policy  Owner.  The
Corporation shall be responsible for the remittance of the entire premium due on
each such policy.

     10.3 The  Policy  Owner  shall  assign  all  rights in such  polices to the
Corporation.  No Restricting Event shall apply to any such policies described in
this Article Ten.

     10.4 The Policy Owner shall execute an irrevocable  beneficiary designation
for each such single life insurance  policy showing the  Corporation's  right to
receive  from the Term  Proceeds  the  unreimbursed  Net Advances and the Policy
Owner's right to receive the balance of the Term Proceeds, if any.

     10.5 Policy Owner  agrees that if Employee  dies while any such single life
polices  are  in  force,   it  shall  first  apply  the  Term  Proceeds  to  the
reimbursement of the amounts due to the Corporation under this Agreement,  up to
the entire amount  thereof.  Any balance of Term Proceeds  remaining  after full
reimbursement  to the  Corporation  of the amount due it under the terms of this
Agreement shall be retained by the Policy Owner.

     10.6 Policy  Owner shall  instruct  the  insurance  company to send premium
notices for such single life policies  directly to the  Corporation  and to send
duplicate policy statements to the Policy Owner and the Corporation.

                                                   ARTICLE ELEVEN
                                                  ERISA PROVISIONS
     11.1 For purposes of meeting the  requirements  of the Employee  Retirement
Income Security Act of 1974  (hereinafter  called  "ERISA"),  the Corporation is
hereby  designated  as the "Named  Fiduciary"  under this  Agreement.  The Named
Fiduciary  shall  have  authority  to  control  and  manage  the  operation  and
administration  of this  Agreement  in  compliance  with ERISA,  and it shall be
responsible for establishing and carrying out a policy funding method consistent
with the requirements of ERISA and the objectives of this Agreement.

     11.2 The  Corporation  shall  make  all  determinations  concerning  rights
granted  under  ERISA to  benefits  under this  Agreement.  Any  decision by the
Corporation  denying a claim by a claimant  for  benefits  under this  Agreement
shall be stated in  writing  and  delivered  or  mailed  to the  claimant.  Such
decision shall set forth specific reasons for denial, written to the best of the
Corporation's  ability  in a manner  that  may be  understood  without  legal or
actuarial  counsel.  In  addition,  the  Corporation  shall  afford a reasonable
opportunity  to the claimant for a full and fair review of the decision  denying
such claim.

                                                   ARTICLE TWELVE
                                              MISCELLANEOUS PROVISIONS
     12.1 The parties  agree to execute  any  documents  necessary  or proper to
carry out the purpose and intent of this Agreement,  including,  but not limited
to, beneficiary designations.

     12.2 This Agreement shall be binding upon and shall inure to the benefit of
the parties hereto, their heirs, legal representatives, successors, and assigns.

     12.3 This  Agreement  embodies  all  agreements  made with  respect  to the
Policy, and no change, alteration, or modification may be made except in writing
by all parties hereto.

     12.4 This Agreement shall be governed by the laws of the State of New York,
notwithstanding  any rule or principle of conflicts of law,  including  those of
the State of New York.

     12.5 The Policy Owner shall  promptly  furnish to the  Corporation  and its
designees  copies of all documents  filed with or received from each  respective
insurance  company,  including  but not  limited  to  beneficiary  designations,
premium  notices,  policy  statements,  and any  changes  or  revisions  to such
documents.

     12.6 All notices or other  communications  required or permitted under this
Agreement  shall be in writing  and shall be deemed to have been duly given when
(i) delivered by hand, (ii) sent by facsimile (with receipt confirmed), provided
that a copy is  mailed  (on the same  date) by  certified  or  registered  mail,
postage prepaid,  return receipt requested,  or (iii) received by the addressee,
if sent by Express Mail,  FedEx, or other  reputable  express  delivery  service
(receipt requested), or by first class certified or registered mail, first class
postage prepaid, return receipt requested, addressed as set forth below:

  12.6.1   If to Corporation:
                                    Goody's Family Clothing, Inc.
                                    By Delivery Service:
                                    400 Goody's Lane
                                    Knoxville, Tennessee 37922
                                    By Mail:
                                    P.O. Box 22000
                                    Knoxville, TN 37933-2000
                                    Attention: President

                                    With a copy to:

                                    Regis Hebbeler, General Counsel
                                    By Delivery Service:
                                    400 Goody's Lane
                                    Knoxville, Tennessee 37922
                                    By Mail:
                                    P.O. Box 22000
                                    Knoxville, TN 37933-2000

 12.6.2   If to Policy Owner:

                                    Harold I. Apolinsky, Trustee of the Robert
                                    and Wendy Goodfriend
                                    Irrevocable Trust, dated January 20, 1999
                                    P.O. Box 55727
                                    Birmingham, Alabama 35255-5727

                                    With a copy to:

                                    Robert M. Goodfriend
                                    400 East Fox Den Drive
                                    Knoxville, Tennessee 37922

Any party may change the address or addresses to which  communications or copies
are to be sent by giving notice of such change of address in conformity with the
provisions of this paragraph 12.6 for the giving of notice.

     12.7 All interest  charges with respect to any Policy loan shall be paid by
the party taking the loan.

                  IN WITNESS  WHEREOF,  the parties  hereto have set their hands
and seals effective as of the 22nd day of October, 1999.

                            GOODY'S FAMILY CLOTHING, INC.,
                             a Tennessee corporation


                              By:___/s/ Harry M. Call____________________
                                  Harry M. Call
                                  Its President
                                  (CORPORATION)

ATTEST:


By:__/s/ Regis Hebbeler_________
     Regis Hebbeler
Its Assistant Secretary to the Board


                                    ROBERT AND WENDY GOODFRIEND
                                     IRREVOCABLE TRUST
                                  dated January 20, 1999


 ..................................By:_____/s/ Jeffrey A. Goodfriend________
                                         Jeffrey A. Goodfriend
                                        Its Trustee


 ..................................By:____/s/ Stacey A. Goodfriend______________
                                          Stacey A. Goodfreind
                                        Its Trustee


 ................................By:__/s/ Harold I. Apolinsky__________________
                                         Harold I. Apolinsky
                                        Its Trustee

                                                (POLICY OWNER)



                                     ___/s/ Robert M. Goodfriend________
                                        Robert M. Goodfriend
                                          (EMPLOYEE)


<PAGE>






                                                     EXHIBIT "A"


     1. Pacific Life MVP Variable Universal Life Insurance Policy No. VP60849130

     B. John Hancock Life Insurance  Company  Majestic  Variable  Universal Life
Insurance Policy No. 20037032

     C. John Hancock Life Insurance  Company  Majestic  Universal Life Insurance
Policy No. 5700570

     D. John Hancock Life Insurance  Company  Majestic  Universal Life Insurance
Policy No. 5700588

     E. Northwest Mutual Life Insurance Company Policy No. 15067219






<PAGE>


                                                COLLATERAL ASSIGNMENT

                  THIS  ASSIGNMENT  is made to be effective as of the 1st day of
July,  1999 by  JEFFREY  A.  GOODFRIEND,  STACEY  A.  GOODFRIEND  and  HAROLD I.
APOLINSKY, as Trustees (collectively with all successors,  the "Trustees" or the
"Assignor") of the ROBERT AND WENDY GOODFRIEND  IRREVOCABLE TRUST (the "Trust"),
as owner and beneficiary of a certain policy of insurance on the lives of ROBERT
M.  GOODFRIEND  and WENDY S.  GOODFRIEND  (the  "Insureds"),  and GOODY'S FAMILY
CLOTHING, INC., a Tennessee corporation (the "Assignee").

                  WHEREAS,  the Assignor and the Assignee are  contemporaneously
entering into a Split Dollar Life Insurance Agreement (the "Agreement"); and

                  WHEREAS,  the  Assignor  has  agreed to  furnish  to  Assignee
collateral  security for  payments to be made by Assignor to Assignee  under the
Agreement;

                  NOW,  THEREFORE,  the Assignor hereby assigns to the Assignee,
its successors,  and assigns certain rights to the extent described in Article 3
below under Insurance Policy No. 20037032, issued by John Hancock Life Insurance
Company  (hereinafter  called the "Insurer"),  and any  supplementary  contracts
issued  in  connection   therewith   (such  policy  and  contracts   hereinafter
collectively  called the "Policy),  under which ROBERT M.GOODFRIEND and WENDY S.
GOODFRIEND  are the insureds,  such that the Assignee shall have the rights of a
revocable  creditor  beneficiary of the Policy,  subject to all the terms of the
Policy.

         The Assignor agrees, and the Assignee, by the acceptance hereof, agrees
to the following conditions:

1. Liabilities secured.  This assignment is made and the Policy is to be held as
collateral  security for certain  liabilities  of the Assignor to the  Assignee,
either now existing with respect to the Policy or that may hereafter  arise with
respect to the Policy, as and to the extent set forth in the Agreement.

2.  Representation  of solvency.  The Assignor  declares that no  proceedings in
bankruptcy  are pending  against the Assignor and that the Trust property is not
subject to any assignment for the benefit of creditors.

3. Specific  rights  assigned.  Without  detracting  from the  generality of the
foregoing,  Assignor hereby grants the following specific rights to the Assignee
in this assignment:

     a.  Until  the  occurrence  of a  Restricting  Event  (as  defined  in  the
Agreement),  Assignee is granted exclusively the following rights: (i) the right
to surrender the Policy; (ii) the right to change the beneficiary of the Policy;
(iii) the right to select  dividend  options;  (iv) the right to select optional
methods  of  settlement  with  regard to the death  benefits  payable  under the
Policy;  (v) the right to assign  its  rights in the  Policy;  (vi) the right to
obtain a policy  loan or loans on the Policy,  provided  that the amount of such
loans  together  with the  interest  therein  shall at no time  exceed  the cash
surrender value of the Policy as of the date to which the premiums on the Policy
have been paid; and (vii) the right to withdraw or borrow against the cash value
of the Policy as described in and subject to the terms of the Agreement.

     b. Upon the death of the  latter to die of the  Insureds,  whether or not a
Restricting Event (as defined in the Agreement) has occurred, the Assignee shall
have the right to receive, and the Insurer shall pay to the Assignee,  an amount
equal to the aggregate  unreimbursed premiums paid by Assignee in respect of the
Policy  less the  amounts,  if any,  that have been  received  by  Assignee as a
beneficiary  of the  Policy,  and less any  outstanding  Policy  loans  taken by
Assignee.

     c. In the event the Policy is  surrendered  or  canceled  by the  Trustees,
Assignee shall have the right to be repaid all unreimbursed  amounts paid by the
Assignee for the premiums on the Policy, taking into account any additional sums
remitted to  Assignee  pursuant  to Section  3.3 of the  Agreement  less (i) any
amounts received in respect of the Policy by Assignee from the insurance company
and (ii) less any outstanding Policy loans taken by Assignee. Any balance of any
cash surrender value received shall be retained by the Trustees.

     d. The Assignee shall have no other rights,  options,  privileges or powers
in and to the Policy as a result of this Assignment.

4. Covenants of Assignee.  The Assignee covenants as follows:

     a. Any  balance of sums that may be  received  hereunder  from the  Insurer
remaining  after  payment to the  Assignee as provided in the  Agreement  in the
event the  Agreement is  terminated  will be paid by the Assignee to the persons
who would be entitled  thereto under the terms of the Policy had this Assignment
not been executed.

     b. Following the occurrence of a Restricting Event, the Assignee will, upon
request,  forward  the Policy  without  unreasonable  delay to the  Insurer  for
endorsement of any designation or change of  beneficiary,  or any election of an
optional mode of settlement.

5. Authorization to Insurer. Unless the Insurer has been given written notice by
the Assignor and the Assignee to the contrary,  the Insurer is hereby authorized
to recognize the Assignee's claims to rights hereunder without investigating the
reason for any action  taken by the  Assignee,  or the validity or amount of the
liabilities,  or the existence of any default therein,  or the application to be
made by the Assignee of any amounts to be paid to the Assignee. The signature of
the  Assignee  shall be  sufficient  for the  exercise  of its rights  under the
Policy,  and the receipt of the Assignee for any sums  received  shall be a full
discharge and release therefor to the Insurer. Checks for all or any part of the
sums  payable  under the  Policy  shall be drawn to the  exclusive  order of the
Assignee, if so requested by the Assignee.

6.  Exercise of Rights.  The  exercise of any right given herein to the Assignee
shall be at the option of the  Assignee,  but the Assignee may exercise any such
right  without  notice  to, or assent by the  Assignor,  without  affecting  the
liability of, or releasing any interest hereby assigned by the Assignor.

7.  Termination and Amendment of Assignment.  This Assignment may not be altered
or changed without the consent of the Assignee and the Assignor. As long as this
Agreement is in force,  the Assignee may not,  without the prior written consent
of the Assignor,  exercise any right under this  Assignment that would reduce or
compromise the death benefit payable under the Agreement.

8. Insurer  Protected.  The Insurer shall be fully  protected in recognizing any
request  made by the  Assignor  with  respect to the exercise of any incident of
ownership in and to the Policy, with or without the consent of the Assignee, and
upon  surrender  of the  Policy,  the Policy  shall be  terminated  and be of no
further force or effect.

9.  Construction.  In the event of any conflict  between the  provisions of
this  Assignment  and the  provisions of the  Agreement,  the  provisions of the
Agreement shall control.

10. Payment of Assignee's  Obligation.  Upon the full payment to the Assignee of
the Assignor's  obligation under the Agreement,  the Assignee shall release this
Assignment,  and the ownership of the Policy shall be free of all provisions and
restrictions of this Assignment.

                  IN  WITNESS  WHEREOF,  the  Assignor  and  Assignee  have duly
executed this Assignment on the day and year first set forth above.


                                    _  /s/  Jeffrey A. Goodfriend__________
                                       JEFFREY A. GOODFRIEND, as Trustee of
                                       THE ROBERT AND WENDY GOODFRIEND
                                       IRREVOCABLE TRUST

                                    __ /s/  Stacey A. Goodfriend
                                       STACEY A. GOODFRIEND, as Trustee of
                                       THE ROBERT AND WENDY GOODFRIEND
                                       IRREVOCABLE TRUST

                                   __  /s/ Harold I. Apolinsky
                                       HAROLD APOLINSKY, as Trustee of
                                       THE ROBERT AND WENDY GOODFRIEND
                                       IRREVOCABLE TRUST


                                       GOODY'S FAMILY CLOTHING, INC.


                                    By:_/s/  Harry M. Call_______________
                                        Harry M. Call
                                        Its:__President______________________


<PAGE>



                                                COLLATERAL ASSIGNMENT

                  THIS  ASSIGNMENT  is made to be effective as of the 1st day of
July,  1999 by  JEFFREY  A.  GOODFRIEND,  STACEY  A.  GOODFRIEND  and  HAROLD I.
APOLINSKY, as Trustees (collectively with all successors,  the "Trustees" or the
"Assignor") of the ROBERT AND WENDY GOODFRIEND  IRREVOCABLE TRUST (the "Trust"),
as owner and beneficiary of a certain policy of insurance on the lives of ROBERT
M.  GOODFRIEND  and WENDY S.  GOODFRIEND  (the  "Insureds"),  and GOODY'S FAMILY
CLOTHING, INC., a Tennessee corporation (the "Assignee").

                  WHEREAS,  the Assignor and the Assignee are  contemporaneously
entering into a Split Dollar Life Insurance Agreement (the "Agreement"); and

                  WHEREAS,  the  Assignor  has  agreed to  furnish  to  Assignee
collateral  security for  payments to be made by Assignor to Assignee  under the
Agreement;

                  NOW,  THEREFORE,  the Assignor hereby assigns to the Assignee,
its successors,  and assigns certain rights to the extent described in Article 3
below under Insurance Policy No. 5700570,  issued by John Hancock Life Insurance
Company  (hereinafter  called the "Insurer"),  and any  supplementary  contracts
issued  in  connection   therewith   (such  policy  and  contracts   hereinafter
collectively  called the "Policy),  under which ROBERT M.GOODFRIEND and WENDY S.
GOODFRIEND  are the insureds,  such that the Assignee shall have the rights of a
revocable  creditor  beneficiary of the Policy,  subject to all the terms of the
Policy.

              The Assignor agrees,  and the Assignee,  by the acceptance hereof,
agrees to the following conditions:

1. Liabilities secured. This assignment is made and the Policy is to be held as
collateral  security for certain  liabilities  of the Assignor to the  Assignee,
either now existing with respect to the Policy or that may hereafter  arise with
respect to the Policy, as and to the extent set forth in the Agreement.

2.  Representation  of solvency.  The Assignor  declares that no proceedings in
bankruptcy  are pending  against the Assignor and that the Trust property is not
subject to any assignment for the benefit of creditors.

3.  Specific  rights  assigned.  Without  detracting from the generality of the
foregoing,  Assignor hereby grants the following specific rights to the Assignee
in this assignment:

     a. Until  the  occurrence  of  a  Restricting  Event  (as  defined  in  the
Agreement),  Assignee is granted exclusively the following rights: (i) the right
to surrender the Policy; (ii) the right to change the beneficiary of the Policy;
(iii) the right to select  dividend  options;  (iv) the right to select optional
methods  of  settlement  with  regard to the death  benefits  payable  under the
Policy;  (v) the right to assign  its  rights in the  Policy;  (vi) the right to
obtain a policy  loan or loans on the Policy,  provided  that the amount of such
loans  together  with the  interest  therein  shall at no time  exceed  the cash
surrender value of the Policy as of the date to which the premiums on the Policy
have been paid; and (vii) the right to withdraw or borrow against the cash value
of the Policy as described in and subject to the terms of the Agreement.

    b. Upon the death of the  latter to die of the  Insureds,  whether  or not a
Restricting Event (as defined in the Agreement) has occurred, the Assignee shall
have the right to receive, and the Insurer shall pay to the Assignee,  an amount
equal to the aggregate  unreimbursed premiums paid by Assignee in respect of the
Policy  less the  amounts,  if any,  that have been  received  by  Assignee as a
beneficiary  of the  Policy,  and less any  outstanding  Policy  loans  taken by
Assignee.

    c. In the event the  Policy is  surrendered  or  canceled  by the  Trustees,
Assignee shall have the right to be repaid all unreimbursed  amounts paid by the
Assignee for the premiums on the Policy, taking into account any additional sums
remitted to  Assignee  pursuant  to Section  3.3 of the  Agreement  less (i) any
amounts received in respect of the Policy by Assignee from the insurance company
and (ii) less any outstanding Policy loans taken by Assignee. Any balance of any
cash surrender value received shall be retained by the Trustees.

    d. The Assignee shall have no other rights, options, privileges or powers in
and to the Policy as a result of this Assignment.

4. Covenants of Assignee.  The Assignee covenants as follows:

     a. Any  balance of sums that may be  received  hereunder  from the  Insurer
remaining  after  payment to the  Assignee as provided in the  Agreement  in the
event the  Agreement is  terminated  will be paid by the Assignee to the persons
who would be entitled  thereto under the terms of the Policy had this Assignment
not been executed.

     b. Following the occurrence of a Restricting Event, the Assignee will, upon
request,  forward  the Policy  without  unreasonable  delay to the  Insurer  for
endorsement of any designation or change of  beneficiary,  or any election of an
optional mode of settlement.

5.  Authorization to Insurer.  Unless the Insurer has been given written notice
by the  Assignor  and the  Assignee  to the  contrary,  the  Insurer  is  hereby
authorized  to  recognize  the  Assignee's  claims to rights  hereunder  without
investigating  the reason for any action taken by the Assignee,  or the validity
or amount of the liabilities,  or the existence of any default  therein,  or the
application  to be  made  by the  Assignee  of any  amounts  to be  paid  to the
Assignee.  The signature of the Assignee shall be sufficient for the exercise of
its  rights  under the  Policy,  and the  receipt of the  Assignee  for any sums
received shall be a full discharge and release therefore to the Insurer.  Checks
for all or any part of the sums  payable  under the Policy shall be drawn to the
exclusive order of the Assignee, if so requested by the Assignee.

6.  Exercise of Rights.  The exercise of any right given herein to the Assignee
shall be at the option of the  Assignee,  but the Assignee may exercise any such
right  without  notice  to, or assent by the  Assignor,  without  affecting  the
liability of, or releasing any interest hereby assigned by the Assignor.

7. Termination and Amendment of Assignment.  This Assignment may not be altered
or changed without the consent of the Assignee and the Assignor. As long as this
Agreement is in force,  the Assignee may not,  without the prior written consent
of the Assignor,  exercise any right under this  Assignment that would reduce or
compromise the death benefit payable under the Agreement.

8. Insurer  Protected.  The Insurer shall be fully protected in recognizing any
request  made by the  Assignor  with  respect to the exercise of any incident of
ownership in and to the Policy, with or without the consent of the Assignee, and
upon  surrender  of the  Policy,  the Policy  shall be  terminated  and be of no
further force or effect.

9.  Construction.  In the event of any conflict  between the provisions of
this  Assignment  and the  provisions of the  Agreement,  the  provisions of the
Agreement shall control.

10. Payment of Assignee's  Obligation.  Upon the full payment to the Assignee of
the Assignor's  obligation under the Agreement,  the Assignee shall release this
Assignment,  and the ownership of the Policy shall be free of all provisions and
restrictions of this Assignment.

                  IN  WITNESS  WHEREOF,  the  Assignor  and  Assignee  have duly
executed this Assignment on the day and year first set forth above.


                                    __ /s/ Jeffrey A. Goodfriend_________
                                    JEFFREY A. GOODFRIEND, as Trustee of
                                    THE ROBERT AND WENDY GOODFRIEND
                                    IRREVOCABLE TRUST

                                   __ /s/ Stacey A. Goodfriend
                                     STACEY A. GOODFRIEND, as Trustee of
                                     THE ROBERT AND WENDY GOODFRIEND
                                     IRREVOCABLE TRUST

                                   __ /s/ Harold I. Apolinsky
                                       HAROLD APOLINSKY, as Trustee of
                                       THE ROBERT AND WENDY GOODFRIEND
                                       IRREVOCABLE TRUST


                                    GOODY'S FAMILY CLOTHING, INC.

                                   By:___/s/ Harry M. Call   __________
                                         Harry M. Call
                                        Its:__President   ____________



                                                COLLATERAL ASSIGNMENT

                  THIS  ASSIGNMENT  is made to be effective as of the 1st day of
July,  1999 by  JEFFREY  A.  GOODFRIEND,  STACEY  A.  GOODFRIEND  and  HAROLD I.
APOLINSKY, as Trustees (collectively with all successors,  the "Trustees" or the
"Assignor") of the ROBERT AND WENDY GOODFRIEND  IRREVOCABLE TRUST (the "Trust"),
as owner and beneficiary of a certain policy of insurance on the lives of ROBERT
M.  GOODFRIEND  and WENDY S.  GOODFRIEND  (the  "Insureds"),  and GOODY'S FAMILY
CLOTHING, INC., a Tennessee corporation (the "Assignee").

                  WHEREAS,  the Assignor and the Assignee are  contemporaneously
entering into a Split Dollar Life Insurance Agreement (the "Agreement"); and

                  WHEREAS,  the  Assignor  has  agreed to  furnish  to  Assignee
collateral  security for  payments to be made by Assignor to Assignee  under the
Agreement;

                  NOW,  THEREFORE,  the Assignor hereby assigns to the Assignee,
its successors,  and assigns certain rights to the extent described in Article 3
below under Insurance Policy No. 5700588,  issued by John Hancock Life Insurance
Company  (hereinafter  called the "Insurer"),  and any  supplementary  contracts
issued  in  connection   therewith   (such  policy  and  contracts   hereinafter
collectively  called the "Policy),  under which ROBERT M.GOODFRIEND and WENDY S.
GOODFRIEND  are the insureds,  such that the Assignee shall have the rights of a
revocable  creditor  beneficiary of the Policy,  subject to all the terms of the
Policy.

         The Assignor agrees, and the Assignee, by the acceptance hereof, agrees
to the following conditions:

1. Liabilities secured. This assignment is made and the Policy is to be held as
collateral  security for certain  liabilities  of the Assignor to the  Assignee,
either now existing with respect to the Policy or that may hereafter  arise with
respect to the Policy, as and to the extent set forth in the Agreement.

2.  Representation  of solvency.  The Assignor  declares that no proceedings in
bankruptcy  are pending  against the Assignor and that the Trust property is not
subject to any assignment for the benefit of creditors.

3.  Specific  rights  assigned.  Without  detracting from the generality of the
foregoing,  Assignor hereby grants the following specific rights to the Assignee
in this assignment:

     a.  Until  the  occurrence  of a  Restricting  Event  (as  defined  in  the
Agreement),  Assignee is granted exclusively the following rights: (i) the right
to surrender the Policy; (ii) the right to change the beneficiary of the Policy;
(iii) the right to select  dividend  options;  (iv) the right to select optional
methods  of  settlement  with  regard to the death  benefits  payable  under the
Policy;  (v) the right to assign  its  rights in the  Policy;  (vi) the right to
obtain a policy  loan or loans on the Policy,  provided  that the amount of such
loans  together  with the  interest  therein  shall at no time  exceed  the cash
surrender value of the Policy as of the date to which the premiums on the Policy
have been paid; and (vii) the right to withdraw or borrow against the cash value
of the Policy as described in and subject to the terms of the Agreement.

   b. Upon the death of the  latter to die of the  Insureds,  whether or not a
Restricting Event (as defined in the Agreement) has occurred, the Assignee shall
have the right to receive, and the Insurer shall pay to the Assignee,  an amount
equal to the aggregate  unreimbursed premiums paid by Assignee in respect of the
Policy  less the  amounts,  if any,  that have been  received  by  Assignee as a
beneficiary  of the  Policy,  and less any  outstanding  Policy  loans  taken by
Assignee.

     c. In the event the Policy is  surrendered  or  canceled  by the  Trustees,
Assignee shall have the right to be repaid all unreimbursed  amounts paid by the
Assignee for the premiums on the Policy, taking into account any additional sums
remitted to  Assignee  pursuant  to Section  3.3 of the  Agreement  less (i) any
amounts received in respect of the Policy by Assignee from the insurance company
and (ii) less any outstanding Policy loans taken by Assignee. Any balance of any
cash surrender value received shall be retained by the Trustees.

     d. The Assignee shall have no other rights,  options,  privileges or powers
in and to the Policy as a result of this Assignment.

4. Covenants of Assignee.  The Assignee covenants as follows:

     a. Any  balance of sums that may be  received  hereunder  from the  Insurer
remaining  after  payment to the  Assignee as provided in the  Agreement  in the
event the  Agreement is  terminated  will be paid by the Assignee to the persons
who would be entitled  thereto under the terms of the Policy had this Assignment
not been executed.

     b. Following the occurrence of a Restricting Event, the Assignee will, upon
request,  forward  the Policy  without  unreasonable  delay to the  Insurer  for
endorsement of any designation or change of  beneficiary,  or any election of an
optional mode of settlement.

5.  Authorization to Insurer.  Unless the Insurer has been given written notice
by the  Assignor  and the  Assignee  to the  contrary,  the  Insurer  is  hereby
authorized  to  recognize  the  Assignee's  claims to rights  hereunder  without
investigating  the reason for any action taken by the Assignee,  or the validity
or amount of the liabilities,  or the existence of any default  therein,  or the
application  to be  made  by the  Assignee  of any  amounts  to be  paid  to the
Assignee.  The signature of the Assignee shall be sufficient for the exercise of
its  rights  under the  Policy,  and the  receipt of the  Assignee  for any sums
received shall be a full discharge and release  therefor to the Insurer.  Checks
for all or any part of the sums  payable  under the Policy shall be drawn to the
exclusive order of the Assignee, if so requested by the Assignee.

6.  Exercise of Rights.  The exercise of any right given herein to the Assignee
shall be at the option of the  Assignee,  but the Assignee may exercise any such
right  without  notice  to, or assent by the  Assignor,  without  affecting  the
liability of, or releasing any interest hereby assigned by the Assignor.

7. Termination and Amendment of Assignment.  This Assignment may not be altered
or changed without the consent of the Assignee and the Assignor. As long as this
Agreement is in force,  the Assignee may not,  without the prior written consent
of the Assignor,  exercise any right under this  Assignment that would reduce or
compromise the death benefit payable under the Agreement.

8. Insurer  Protected.  The Insurer shall be fully protected in recognizing any
request  made by the  Assignor  with  respect to the exercise of any incident of
ownership in and to the Policy, with or without the consent of the Assignee, and
upon  surrender  of the  Policy,  the Policy  shall be  terminated  and be of no
further force or effect.

9.  Construction.  In the event of any conflict  between the provisions of
this  Assignment  and the  provisions of the  Agreement,  the  provisions of the
Agreement shall control.

10. Payment of Assignee's  Obligation.  Upon the full payment to the Assignee of
the Assignor's  obligation under the Agreement,  the Assignee shall release this
Assignment,  and the ownership of the Policy shall be free of all provisions and
restrictions of this Assignment.

                  IN  WITNESS  WHEREOF,  the  Assignor  and  Assignee  have duly
executed this Assignment on the day and year first set forth above.


                             ______/s/ Jeffrey A. Goodfriend________________
                                      JEFFREY A. GOODFRIEND, as Trustee of
                                      THE ROBERT AND WENDY GOODFRIEND
                                      IRREVOCABLE TRUST

                             _____ /s/ Stacey A. Goodfriend   _____
                                       STACEY A. GOODFRIEND, as Trustee of
                                       THE ROBERT AND WENDY GOODFRIEND
                                       IRREVOCABLE TRUST

                              ____ /s/ Harold I. Apolinsky
                                        HAROLD APOLINSKY, as Trustee of
                                        THE ROBERT AND WENDY GOODFRIEND
                                        IRREVOCABLE TRUST


                                    GOODY'S FAMILY CLOTHING, INC.

                              By:____/s/ Harry M. Call    _______
                                          Harry M. Call
                                         Its:___President___________

<PAGE>




                                                COLLATERAL ASSIGNMENT

                  THIS  ASSIGNMENT  is made to be effective as of the 1st day of
July,  1999 by  JEFFREY  A.  GOODFRIEND,  STACEY  A.  GOODFRIEND  and  HAROLD I.
APOLINSKY, as Trustees (collectively with all successors,  the "Trustees" or the
"Assignor") of the ROBERT AND WENDY GOODFRIEND  IRREVOCABLE TRUST (the "Trust"),
as owner and beneficiary of a certain policy of insurance on the lives of ROBERT
M.  GOODFRIEND  and WENDY S.  GOODFRIEND  (the  "Insureds"),  and GOODY'S FAMILY
CLOTHING, INC., a Tennessee corporation (the "Assignee").

                  WHEREAS,  the Assignor and the Assignee are  contemporaneously
entering into a Split Dollar Life Insurance Agreement (the "Agreement"); and

                  WHEREAS,  the  Assignor  has  agreed to  furnish  to  Assignee
collateral  security for  payments to be made by Assignor to Assignee  under the
Agreement;

                  NOW,  THEREFORE,  the Assignor hereby assigns to the Assignee,
its successors,  and assigns certain rights to the extent described in Article 3
below under Insurance  Policy No.  VP60849130,  issued by Pacific Life Insurance
Company  (hereinafter  called the "Insurer"),  and any  supplementary  contracts
issued  in  connection   therewith   (such  policy  and  contracts   hereinafter
collectively  called the "Policy),  under which ROBERT M.GOODFRIEND and WENDY S.
GOODFRIEND  are the insureds,  such that the Assignee shall have the rights of a
revocable  creditor  beneficiary of the Policy,  subject to all the terms of the
Policy.

         The Assignor agrees, and the Assignee, by the acceptance hereof, agrees
to the following conditions:

1. Liabilities secured. This assignment is made and the Policy is to be held as
collateral  security for certain  liabilities  of the Assignor to the  Assignee,
either now existing with respect to the Policy or that may hereafter  arise with
respect to the Policy, as and to the extent set forth in the Agreement.

2.  Representation  of solvency.  The Assignor  declares that no proceedings in
bankruptcy  are pending  against the Assignor and that the Trust property is not
subject to any assignment for the benefit of creditors.

3.  Specific  rights  assigned.  Without  detracting from the generality of the
foregoing,  Assignor hereby grants the following specific rights to the Assignee
in this assignment:

     a.  Until  the  occurrence  of a  Restricting  Event  (as  defined  in  the
Agreement),  Assignee is granted exclusively the following rights: (i) the right
to surrender the Policy; (ii) the right to change the beneficiary of the Policy;
(iii) the right to select  dividend  options;  (iv) the right to select optional
methods  of  settlement  with  regard to the death  benefits  payable  under the
Policy;  (v) the right to assign  its  rights in the  Policy;  (vi) the right to
obtain a policy  loan or loans on the Policy,  provided  that the amount of such
loans  together  with the  interest  therein  shall at no time  exceed  the cash
surrender value of the Policy as of the date to which the premiums on the Policy
have been paid; and (vii) the right to withdraw or borrow against the cash value
of the Policy as described in and subject to the terms of the Agreement.

     b. Upon the death of the  latter to die of the  Insureds,  whether or not a
Restricting Event (as defined in the Agreement) has occurred, the Assignee shall
have the right to receive, and the Insurer shall pay to the Assignee,  an amount
equal to the aggregate  unreimbursed premiums paid by Assignee in respect of the
Policy  less the  amounts,  if any,  that have been  received  by  Assignee as a
beneficiary  of the  Policy,  and less any  outstanding  Policy  loans  taken by
Assignee.

     c. In the event the Policy is  surrendered  or  canceled  by the  Trustees,
Assignee shall have the right to be repaid all unreimbursed  amounts paid by the
Assignee for the premiums on the Policy, taking into account any additional sums
remitted to  Assignee  pursuant  to Section  3.3 of the  Agreement  less (i) any
amounts received in respect of the Policy by Assignee from the insurance company
and (ii) less any outstanding Policy loans taken by Assignee. Any balance of any
cash surrender value received shall be retained by the Trustees.

     d. The Assignee shall have no other rights,  options,  privileges or powers
in and to the Policy as a result of this Assignment.

4. Covenants of Assignee.  The Assignee covenants as follows:

     a. Any  balance of sums that may be  received  hereunder  from the  Insurer
remaining  after  payment to the  Assignee as provided in the  Agreement  in the
event the  Agreement is  terminated  will be paid by the Assignee to the persons
who would be entitled  thereto under the terms of the Policy had this Assignment
not been executed.

     b. The Assignee will, upon request, forward the Policy without unreasonable
delay  to  the  Insurer  for   endorsement  of  any  designation  or  change  of
beneficiary, or any election of an optional mode of settlement.

5.  Authorization to Insurer.  Unless the Insurer has been given written notice
by the  Assignor  and the  Assignee  to the  contrary,  the  Insurer  is  hereby
authorized  to  recognize  the  Assignee's  claims to rights  hereunder  without
investigating  the reason for any action taken by the Assignee,  or the validity
or amount of the liabilities,  or the existence of any default  therein,  or the
application  to be  made  by the  Assignee  of any  amounts  to be  paid  to the
Assignee.  The signature of the Assignee shall be sufficient for the exercise of
its  rights  under the  Policy,  and the  receipt of the  Assignee  for any sums
received shall be a full discharge and release  therefor to the Insurer.  Checks
for all or any part of the sums  payable  under the Policy shall be drawn to the
exclusive order of the Assignee, if so requested by the Assignee.

6.  Exercise of Rights.  The exercise of any right given herein to the Assignee
shall be at the option of the  Assignee,  but the Assignee may exercise any such
right  without  notice  to, or assent by the  Assignor,  without  affecting  the
liability of, or releasing any interest hereby assigned by the Assignor.

7. Termination and Amendment of Assignment.  This Assignment may not be altered
or changed without the consent of the Assignee and the Assignor. As long as this
Agreement is in force,  the Assignee may not,  without the prior written consent
of the Assignor,  exercise any right under this  Assignment that would reduce or
compromise the death benefit payable under the Agreement.

8. Insurer  Protected.  The Insurer shall be fully protected in recognizing any
request  made by the  Assignor  with  respect to the exercise of any incident of
ownership in and to the Policy, with or without the consent of the Assignee, and
upon  surrender  of the  Policy,  the Policy  shall be  terminated  and be of no
further force or effect.

9.  Construction.  In the event of any conflict  between the provisions of
this  Assignment  and the  provisions of the  Agreement,  the  provisions of the
Agreement shall control.

10. Payment of Assignee's  Obligation.  Upon the full payment to the Assignee of
the Assignor's  obligation under the Agreement,  the Assignee shall release this
Assignment,  and the ownership of the Policy shall be free of all provisions and
restrictions of this Assignment.

                  IN  WITNESS  WHEREOF,  the  Assignor  and  Assignee  have duly
executed this Assignment on the day and year first set forth above.


                                   ___ /s/ Jeffrey A. Goodfriend
                                          JEFFREY A. GOODFRIEND, as Trustee of
                                          THE ROBERT AND WENDY GOODFRIEND
                                          IRREVOCABLE TRUST

                                   ___ /s/ Stacey A. Goodfriend
                                          STACEY A. GOODFRIEND, as Trustee of
                                          THE ROBERT AND WENDY GOODFRIEND
                                          IRREVOCABLE TRUST

                                   ___ /s/ Harold I. Apolinsky
                                          HAROLD APOLINSKY, as Trustee of
                                          THE ROBERT AND WENDY GOODFRIEND
                                          IRREVOCABLE TRUST


                                      GOODY'S FAMILY CLOTHING, INC.

                                   By:___/s/ Harry M. Call______________
                                           Harry M. Call
                                        Its:_President________________________



<PAGE>



                                                COLLATERAL ASSIGNMENT

                  THIS  ASSIGNMENT  is made to be effective as of the 1st day of
July,  1999 by  JEFFREY  A.  GOODFRIEND,  STACEY  A.  GOODFRIEND  and  HAROLD I.
APOLINSKY, as Trustees (collectively with all successors,  the "Trustees" or the
"Assignor") of the ROBERT AND WENDY GOODFRIEND  IRREVOCABLE TRUST (the "Trust"),
as owner and beneficiary of a certain policy of insurance on the lives of ROBERT
M.  GOODFRIEND  and WENDY S.  GOODFRIEND  (the  "Insureds"),  and GOODY'S FAMILY
CLOTHING, INC., a Tennessee corporation (the "Assignee").

                  WHEREAS,  the Assignor and the Assignee are  contemporaneously
entering into a Split Dollar Life Insurance Agreement (the "Agreement"); and

                  WHEREAS,  the  Assignor  has  agreed to  furnish  to  Assignee
collateral  security for  payments to be made by Assignor to Assignee  under the
Agreement;

                  NOW,  THEREFORE,  the Assignor hereby assigns to the Assignee,
its successors,  and assigns certain rights to the extent described in Article 3
below under  Insurance  Policy No.  15067219,  issued by  Northwest  Mutual Life
Insurance  Company  (hereinafter  called the "Insurer"),  and any  supplementary
contracts issued in connection therewith (such policy and contracts  hereinafter
collectively  called the "Policy),  under which ROBERT M.GOODFRIEND and WENDY S.
GOODFRIEND  are the insureds,  such that the Assignee shall have the rights of a
revocable  creditor  beneficiary of the Policy,  subject to all the terms of the
Policy.

         The Assignor agrees, and the Assignee, by the acceptance hereof, agrees
to the following conditions:

1. Liabilities secured. This assignment is made and the Policy is to be held as
collateral  security for certain  liabilities  of the Assignor to the  Assignee,
either now existing with respect to the Policy or that may hereafter  arise with
respect to the Policy, as and to the extent set forth in the Agreement.

2.  Representation  of solvency.  The Assignor  declares that no proceedings in
bankruptcy  are pending  against the Assignor and that the Trust property is not
subject to any assignment for the benefit of creditors.

3.  Specific  rights  assigned.  Without  detracting from the generality of the
foregoing,  Assignor hereby grants the following specific rights to the Assignee
in this assignment:

     a.  Until  the  occurrence  of a  Restricting  Event  (as  defined  in  the
Agreement),  Assignee is granted exclusively the following rights: (i) the right
to surrender the Policy; (ii) the right to change the beneficiary of the Policy;
(iii) the right to select  dividend  options;  (iv) the right to select optional
methods  of  settlement  with  regard to the death  benefits  payable  under the
Policy;  (v) the right to assign  its  rights in the  Policy;  (vi) the right to
obtain a policy  loan or loans on the Policy,  provided  that the amount of such
loans  together  with the  interest  therein  shall at no time  exceed  the cash
surrender value of the Policy as of the date to which the premiums on the Policy
have been paid; and (vii) the right to withdraw or borrow against the cash value
of the Policy as described in and subject to the terms of the Agreement.

     b. Upon the death of the  latter to die of the  Insureds,  whether or not a
Restricting Event (as defined in the Agreement) has occurred, the Assignee shall
have the right to receive, and the Insurer shall pay to the Assignee,  an amount
equal to the aggregate  unreimbursed premiums paid by Assignee in respect of the
Policy  less the  amounts,  if any,  that have been  received  by  Assignee as a
beneficiary  of the  Policy,  and less any  outstanding  Policy  loans  taken by
Assignee.

     c. In the event the Policy is  surrendered  or  canceled  by the  Trustees,
Assignee shall have the right to be repaid all unreimbursed  amounts paid by the
Assignee for the premiums on the Policy, taking into account any additional sums
remitted to  Assignee  pursuant  to Section  3.3 of the  Agreement  less (i) any
amounts received in respect of the Policy by Assignee from the insurance company
and (ii) less any outstanding Policy loans taken by Assignee. Any balance of any
cash surrender value received shall be retained by the Trustees.

     d. The Assignee shall have no other rights,  options,  privileges or powers
in and to the Policy as a result of this Assignment.

4. Covenants of Assignee.  The Assignee covenants as follows:

     a. Any  balance of sums that may be  received  hereunder  from the  Insurer
remaining  after  payment to the  Assignee as provided in the  Agreement  in the
event the  Agreement is  terminated  will be paid by the Assignee to the persons
who would be entitled  thereto under the terms of the Policy had this Assignment
not been executed.

     b. Following the occurrence of a Restricting Event, the Assignee will, upon
request,  forward  the Policy  without  unreasonable  delay to the  Insurer  for
endorsement of any designation or change of  beneficiary,  or any election of an
optional mode of settlement.

5.  Authorization to Insurer.  Unless the Insurer has been given written notice
by the  Assignor  and the  Assignee  to the  contrary,  the  Insurer  is  hereby
authorized  to  recognize  the  Assignee's  claims to rights  hereunder  without
investigating  the reason for any action taken by the Assignee,  or the validity
or amount of the liabilities,  or the existence of any default  therein,  or the
application  to be  made  by the  Assignee  of any  amounts  to be  paid  to the
Assignee.  The signature of the Assignee shall be sufficient for the exercise of
its  rights  under the  Policy,  and the  receipt of the  Assignee  for any sums
received shall be a full discharge and release  therefor to the Insurer.  Checks
for all or any part of the sums  payable  under the Policy shall be drawn to the
exclusive order of the Assignee, if so requested by the Assignee.

6.  Exercise of Rights.  The exercise of any right given herein to the Assignee
shall be at the option of the  Assignee,  but the Assignee may exercise any such
right  without  notice  to, or assent by the  Assignor,  without  affecting  the
liability of, or releasing any interest hereby assigned by the Assignor.

7. Termination and Amendment of Assignment.  This Assignment may not be altered
or changed without the consent of the Assignee and the Assignor. As long as this
Agreement is in force,  the Assignee may not,  without the prior written consent
of the Assignor,  exercise any right under this  Assignment that would reduce or
compromise the death benefit payable under the Agreement.

8. Insurer  Protected.  The Insurer shall be fully protected in recognizing any
request  made by the  Assignor  with  respect to the exercise of any incident of
ownership in and to the Policy, with or without the consent of the Assignee, and
upon  surrender  of the  Policy,  the Policy  shall be  terminated  and be of no
further force or effect.

9.  Construction.  In the event of any conflict  between the provisions of
this  Assignment  and the  provisions of the  Agreement,  the  provisions of the
Agreement shall control.

10. Payment of Assignee's  Obligation.  Upon the full payment to the Assignee of
the Assignor's  obligation under the Agreement,  the Assignee shall release this
Assignment,  and the ownership of the Policy shall be free of all provisions and
restrictions of this Assignment.

                  IN  WITNESS  WHEREOF,  the  Assignor  and  Assignee  have duly
executed this Assignment on the day and year first set forth above.


                                 ___ /s/ Jeffrey A. Goodfriend
                                     JEFFREY A. GOODFRIEND, as Trustee of
                                     THE ROBERT AND WENDY GOODFRIEND
                                     IRREVOCABLE TRUST

                                ____ /s/ Stacey A. Goodfriend
                                     STACEY A. GOODFRIEND, as Trustee of
                                     THE ROBERT AND WENDY GOODFRIEND
                                     IRREVOCABLE TRUST

                                ____  /s/ Harold I. Apolinsky
                                     HAROLD APOLINSKY, as Trustee of
                                     THE ROBERT AND WENDY GOODFRIEND
                                     IRREVOCABLE TRUST



                                 GOODY'S FAMILY CLOTHING, INC.

                                 By:___/s/ Harry M. Call_____________
                                      Harry M. Call
                                 Its:__President_____________________




<PAGE>


                                                                   EXHIBIT 11


                                           GOODY'S FAMILY CLOTHING, INC.


                                  STATEMENT RE COMPUTATION OF PER SHARE EARNINGS

<TABLE>
<CAPTION>

                                                              Thirteen                        Thirty-nine
                                                            Weeks Ended                      Weeks Ended
                                                    October 30,    October 31,     October 30,   October 31,
                                                       1999            1998          1999           1998
                                                    ------------  ------------    -------------  -----------
<S>                                                 <C>            <C>           <C>              <C>

Net earnings                                         $ 1,666,000    $  3,267,000  $ 19,256,000   $ 19,693,000
                                                     ===========    ============   ===========   ============

Weighted average common shares
   outstanding - Basic                                  33,168,000      33,328,000      33,273,000        33,099,000

Common equivalent shares for outstanding stock
options                                                    443,000         994,000         536,000          1,294,000
                                                     ----------------------------------------------------------------
Weighted average common shares

  outstanding - Diluted                                33,611,000      34,322,000       33,809,000         34,393,000
                                                     ============     ===========      ===========         ==========


Earnings per common share
  Basic                                                  $  0.05           $  0.10        $   0.58           $  0.59
                                                     ================================================================
  Diluted                                                $  0.05           $  0.10        $   0.57           $  0.57
                                                     ================================================================

</TABLE>





<PAGE>







                                                                   Exhibit 15

Goody's Family Clothing, Inc.
Knoxville, Tennessee

We have made a review, in accordance with standards  established by the American
Institute of Certified Public Accountants, of the unaudited interim consolidated
financial information of Goody's Family Clothing,  Inc. and subsidiaries for the
periods  ended  October 30, 1999 and October 31, 1998 as indicated in our report
dated  November 16, 1999;  because we did not perform an audit,  we expressed no
opinion on that information.

We are aware  that our  report  referred  to above,  which is  included  in your
Quarterly  Report  on Form 10-Q for the  quarter  ended  October  30,  1999,  is
incorporated by reference in Registration  Statements Nos. 333-32357,  33-51210,
33-68520, 333-00052 and 333-09595 on Form S-8.

We also are aware that the aforementioned report,  pursuant to Rule 436(c) under
the  Securities  Act of  1933,  is not  considered  a part  of the  Registration
Statements  prepared  or  certified  by an  accountant  or a report  prepared or
certified by an accountant within the meaning of Sections 7 and 11 of that Act.

/s/ Deloitte & Touche LLP
Atlanta, Georgia
December 9, 1999





<PAGE>

<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
     THE SCHEDULE  CONTAINS  SUMMARY  FINANCIAL  INFORMATION  EXTRACTED FROM THE
CONSOLIDATED  BALANCE SHEET AS OF OCTOBER 30, 1999 AND THE RELATED  CONSOLIDATED
STATEMENT OF OPERATIONS FOR THE THIRTY-NINE  WEEKS ENDED ON OCTOBER 30, 1999 AND
IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.

</LEGEND>
<CIK>                                   0000879123
<NAME>                        Goody's Family Clothing, Inc.
<MULTIPLIER>                                   1,000

<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>               JAN-29-2000
<PERIOD-START>                  JAN-31-1999
<PERIOD-END>                    OCT-30-1999
<CASH>                               28,269
<SECURITIES>                              0
<RECEIVABLES>                             0
<ALLOWANCES>                              0
<INVENTORY>                         274,849
<CURRENT-ASSETS>                    323,211
<PP&E>                              189,303
<DEPRECIATION>                       72,732
<TOTAL-ASSETS>                      446,973
<CURRENT-LIABILITIES>               219,523
<BONDS>                                 318
                     0
                               0
<COMMON>                             25,667
<OTHER-SE>                          186,663
<TOTAL-LIABILITY-AND-EQUITY>        212,330
<SALES>                             805,269
<TOTAL-REVENUES>                    805,269
<CGS>                               575,285
<TOTAL-COSTS>                       200,982
<OTHER-EXPENSES>                          0
<LOSS-PROVISION>                          0
<INTEREST-EXPENSE>                      157
<INCOME-PRETAX>                      30,808
<INCOME-TAX>                         11,552
<INCOME-CONTINUING>                  19,256
<DISCONTINUED>                            0
<EXTRAORDINARY>                           0
<CHANGES>                                 0
<NET-INCOME>                         19,256
<EPS-BASIC>                          0.58
<EPS-DILUTED>                          0.57




</TABLE>


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