<PAGE>
FORM 10-QSB
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
[X] QUARTERLY REPORT UNDER SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT
OF 1934
For the quarterly period ended April 26, 1998
[ ] TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE EXCHANGE ACT
For the transition period from to
Commission file number 33-42701
PREMIER CONCEPTS, INC.
-----------------------------------------------
(Exact Name of Small Business Issuer as
Specified in its Charter)
Colorado 84-1186026
- --------------------------------- -------------------------
(State or other jurisdiction (IRS Employer
of incorporation or organization) Identification Number)
3033 South Parker Road, Suite 120, Aurora, Colorado 80014
----------------------------------------------------------------------
(Address of principal executive offices) (Zip Code)
(303) 338-1800
-------------------
(Issuer's telephone number, including area code)
_________________________________________________________
(Former name, former address and former fiscal year,
if changed since last report)
Check whether the Issuer (1) filed all reports required to be filed by
Section 13 or 15(d) of the Exchange Act during the last 12 months (or for such
shorter period that the registrant was required to file such reports), and (2)
has been subject to such filing requirements for the past 90 days.
Yes [ X ] No [ ]
As of June 11, 1997, the Registrant had 1,782,208 shares of its $.002 par
value Common Stock outstanding.
Transitional Small Business Disclosure Format (check one): Yes [ ] No [X]
<PAGE>
<PAGE>
INDEX
Page
-----
PART I. FINANCIAL INFORMATION
---------------------
Item 1. Financial Statements 3
Balance Sheets as of April 26, 1998 and
January 25, 1998 4
Statements of Operations for the Three Months
Ended April 26, 1998 and Three Months Ended
April 27, 1997 5
Statements of Cash Flows for the Three Months
Ended April 26, 1998 and Three Months Ended
April 27, 1997 6
Notes to Consolidated Financial Statements 7
Item 2. Management's Discussion and Analysis of
Financial Conditions and Results of Operations 8
Liquidity and Capital Resources 8
Results of Operations 10
PART II. OTHER INFORMATION 13
-----------------
Item 1. Legal Proceedings 13
Item 2. Changes in Securities 13
Item 3. Defaults Upon Senior Securities 13
Item 4. Submission of Matters to a Vote of
Security Holders 13
Item 5. Other Information 13
Item 6. Exhibits and Reports on Form 8-K 13
<PAGE>
<PAGE>
PART I. FINANCIAL INFORMATION
Item 1. Financial Statements
--------------------
The Company's method of financial reporting is a fifty-two - fifty-
three (52-53) week fiscal year ending on the last Sunday in January of each
year. The accompanying Balance Sheet as of April 26, 1998, Statements of
Operations for the Three Months Ended April 26, 1998 and Three Months Ended
April 27, 1997, and Statements of Cash Flows for the Three Months Ended April
26, 1998 and Three Months Ended April 27, 1997 are unaudited but reflect all
adjustments which are, in the opinion of management, necessary to present a
fair statement of the financial position and results of operations for the
interim period. The Balance Sheet as of January 25, 1998 is derived from the
audited financial statements, but does not include all disclosures required by
generally accepted accounting principles. As a result, these financial
statements should be read in conjunction with the Company's Form 10-KSB for
the year ended January 25, 1998.
Forward-Looking Statements
- --------------------------
In addition to historical information, this Quarterly Report contains
"forward-looking statements" within the meaning of the Private Securities
Litigation Reform Act of 1995, and is thus prospective. The forward-looking
statements contained herein are subject to certain risks and uncertainties
that could cause actual results to differ materially from those reflected in
the forward-looking statements. Factors that might cause such a difference
include, but are not limited to, competitive pressures, changing economic
conditions, those discussed in the Section entitled "Management's Discussion
and Analysis of Financial Condition and Results of Operations," and other
factors, some of which will be outside the control of the Company. Readers
are cautioned not to place undue reliance on these forward-looking statements,
which reflect management's analysis only as of the date hereof. The Company
undertakes no obligation to publicly revise these forward-looking statements
to reflect events or circumstances that arise after the date hereof. Readers
should refer to and carefully review the information in future documents the
Company files with the Securities and Exchange Commission.
<PAGE>
<PAGE>
PREMIER CONCEPTS, INC.
BALANCE SHEETS
AS OF APRIL 26, 1998 AND JANUARY 25, 1998
<TABLE>
<CAPTION>
April 26, January 25,
1998 1998
------------- -------------
<S> <C> <C>
ASSETS
------
Current Assets:
Cash & Cash Equivalents $ 404,756 $ 806,049
Merchandise Inventories 2,028,803 2,307,839
Prepaid Expenses & Other Current Assets 179,367 257,429
------------- -------------
Total Current Assets 2,612,926 3,371,317
Property and Equipment, net 2,819,405 2,434,315
Trademarks, net 72,333 75,433
Other Assets 88,182 100,723
------------- -------------
Total Assets $ 5,592,846 $ 5,981,788
============= =============
LIABILITIES & STOCKHOLDERS' EQUITY
----------------------------------
Current Liabilities:
Notes Payable and Current Portion of
Long Term Debt:
Note Payable to Financial Institution $ 560,000 $ 635,000
Current Portion of Long Term Debt 62,733 62,330
Accounts Payable 853,417 943,494
Other Accrued Liabilities 548,532 451,162
------------- -------------
Total Current Liabilities 2,024,682 2,091,986
Long-Term Debt, Less Current Portion 7,649 14,600
Other Liabilities 178,737 161,846
------------- -------------
Total Liabilities 2,211,068 2,268,432
------------- -------------
Shareholders' Equity:
Preferred Stock, $.10 par value,
20,000,000 shares authorized;
none issued and outstanding at
April 26, 1998 and January 25, 1998 - -
Common Stock, $.002 par value;
850,000,000 shares authorized;
1,775,205 shares issued and outstanding
at April 26, 1998, and January 25, 1998 3,550 3,550
Additional Paid-in Capital 5,658,488 5,658,488
Accumulated Deficit (2,280,260) (1,948,682)
------------- -------------
Total Stockholders' Equity 3,381,778 3,713,356
------------- -------------
Total Liabilities & Equity $ 5,592,846 $ 5,981,788
============= =============
</TABLE>
<PAGE>
<PAGE>
PREMIER CONCEPTS, INC.
STATEMENTS OF OPERATIONS
FOR THE PERIOD ENDED APRIL 26, 1998 AND APRIL 27, 1997
<TABLE>
<CAPTION>
3 Months Ended 3 Months Ended
April 26, 1998 January 25, 1998
---------------- ----------------
<S> <C> <C>
Revenues:
Retail Sales $ 2,912,619 $ 2,792,379
Wholesale Sales 1,670 3,980
------------- -------------
Total Revenues 2,914,289 2,796,359
Cost of Goods Sold 936,970 793,921
------------- -------------
Gross Margin 1,977,319 2,002,438
Operating Expenses:
Personnel 1,017,604 911,421
Occupancy 725,069 669,478
General & Administrative 441,082 346,575
------------- -------------
Total Operating Expenses 2,183,755 1,927,474
Operating Profit (Loss) before
Depreciation & Amortization (206,436) 74,964
Depreciation & Amortization 123,499 92,656
------------- -------------
Operating Profit (Loss) (329,935) (17,692)
Other Income (Expenses):
Interest, net (9,844) (87,728)
Other 8,201 6,204
------------- -------------
Other, net (1,643) (81,524)
------------- -------------
Net Profit (Loss) and Comprehensive
Profit (Loss) $ (331,578) $ (99,216)
============= =============
Net Profit (Loss) Available to
Common Shareholders $ (331,578) $ (116,971)
============= =============
Net Profit (Loss) Per Common Share
(Basic and Diluted):
Before dividends applicable to
preferred stock $ (0.19) $ (0.17)
Dividends applicable to
preferred stock - (0.03)
------------- -------------
Net Profit (Loss) Per Common Share
(Basic and Diluted) $ (0.19) $ (0.20)
============= =============
Weighted Average Shares Outstanding
(Basic and Diluted) 1,775,025 585,839
============= =============
</TABLE>
<PAGE>
<PAGE>
PREMIER CONCEPTS, INC.
STATEMENTS OF CASH FLOWS
FOR THE PERIODS ENDED APRIL 26, 1998 AND APRIL 27, 1997
<TABLE>
<CAPTION>
3 Months Ended 3 Months Ended
April 26, 1998 January 25, 1998
---------------- ----------------
<S> <C> <C>
Cash Flows From Operating Activities:
Net income (loss) $ (331,578) $ (99,216)
Adjustments to reconcile net
income (loss) to net cash from
operating activities:
Depreciation and amortization 123,499 92,656
Other, net - (20,669)
Changes in operating assets and
liabilities:
(Increase) decrease in:
Merchandise inventories 279,036 (87,273)
Other assets 90,603 (77,820)
Increase (decrease) in:
Accounts payable and accrued
liabilities 7,294 121,689
Other liabilities 16,891 18,935
------------- -------------
Net cash provided by (used in)
operating activities 185,745 (51,698)
Cash Flows From Investing Activities:
Capital expenditures for property
& equipment (505,490) (240,803)
Cash Flows From Financing Activities:
Deferred offering costs - (164,791)
Proceeds from issuance of common
stock - 3,861,100
Payments on notes payable (81,548) (1,147,236)
------------- -------------
Net cash provided by (used in)
financing activities (81,548) 2,549,073
------------- -------------
Increase (Decrease) in Cash and
Cash Equivalents (401,293) 2,256,572
Cash & Cash Equivalents,
beginning of period 806,049 211,575
Cash & Cash Equivalents,
end of period $ 404,756 $ 2,468,147
============= =============
Supplemental Schedule of Cash
Flow Information:
Cash paid for interest $ 21,873 $ 102,109
============= =============
</TABLE>
<PAGE>
<PAGE>
PREMIER CONCEPTS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
APRIL 26, 1998
Commitments and Contingencies
- -----------------------------
LITIGATION. The Company is subject to legal proceedings, claims and
liabilities, which arise in the ordinary course of its business. In the
opinion of management, the disposition of these actions will not have a
material adverse effect upon the Company's financial position or results of
operations. (See PART II. OTHER INFORMATION--Item 1. Legal Proceedings.)
Seasonality and Quarterly Fluctuations
- --------------------------------------
The Company's faux jewelry chain, Impostors, historically has realized
lower sales during the first three quarters, which has resulted in the Company
incurring losses during those quarters. To this end, the Company generated an
operating loss during the three months ended April 26, 1998 of $(329,935) as
compared to an operating loss of $(17,692) for the three months ended April
27, 1997.
The Company's business is highly seasonal with its mall locations
generating approximately 20% of revenues during the December holiday season.
The Company's 15 tourist locations experience fluctuations, based upon such
factors as seasonality, economic conditions and other factors affecting
tourism in their particular locations.<PAGE>
<PAGE>
ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS OF PREMIER CONCEPTS, INC.
-----------------------------------------------------------------
The following discussion and analysis should be read in conjunction with
the Financial Statements and Notes thereto appearing elsewhere in this report.
Retail Fiscal Year
- ------------------
The method of financial reporting is a fifty-two - fifty-three (52-53) week
fiscal year ending on the last Sunday in January of each year. Likewise,
reporting quarters end on the Sunday closest to the calendar end of April,
July, and October. Each reporting quarter contains thirteen (13) weeks of
operations.
Liquidity and Capital Resources - April 26, 1998 Compared to January 25, 1998
- ---------------------------------------------------------------------------
At April 26, 1998 the cash balance of $404,756 was approximately 50% less
than the cash balance of $806,049 at January 25, 1998. The cash balance at
the end of the fourth quarter is typically higher than at any other time of
the year as a result of the December holiday shopping season. The reduction
in the cash balance is partly the result of a $75,000 principal reduction on a
Bank note payable in which the maturity date was extended from February 24,
1998 to May 31, 1998. On May 28, 1998, the original lender was paid in full
and a new Bank Note was executed with a Colorado financial institution. The
Note bears interest at the Bank's prime lending rate plus 0.75%. A principal
payment is due on December 30, 1998 in the amount of $112,000. The Note
matures on May 28, 1999.
The reduction in the cash balance is also attributable to approximately
$250,000 in payments made to contractors for the three new stores opened
during the quarter ended April 26, 1998 at the Riverwalk in New Orleans,
Louisiana, Franklin Mills in Philadelphia, Pennsylvania, and Palisades Center
in West Nyack, New York, two stores remodeled during the quarter as discussed
below, and payments made for projects completed in the fourth quarter of the
fiscal year ended January 25, 1998.
During the quarter ended April 28, 1998, merchandise inventories decreased
$279,036, or approximately 12% from $2,307,839 at January 25, 1998 to
$2,028,803 at April 28, 1998. This decrease reflects our efforts to reduce
merchandise inventories remaining after the holiday shopping season of the
fiscal year ended January 25, 1998.
As a result of the foregoing, current assets decreased by $758,391, from
$3,371,317 at January 25, 1998, to $2,612,926 at April 26, 1998.
During the quarter ended April 26, 1998, the Company invested $505,490 in
property and equipment. These investments consisted of leasehold improvements
in connection with the remodeling of the Company's store in Palm Desert,
California, and the store in Menlo Park, New Jersey, as well as the three new
locations opened in the quarter as discussed above. Therefore, property and
equipment, net of accumulated depreciation, increased $385,090, from
$2,434,315 at January 25, 1998, to $2,819,405 at April 26, 1998.
The Company's trademark assets, representing the goodwill of the Impostors
trademark and other intellectual property was acquired as part of the
Company's acquisition of Impostors in 1994. This asset, whose amortized book
value was $72,333 at April 26, 1998, is being amortized over a 10-year period.
As of April 26, 1998, the Company had total outstanding liabilities of
$2,211,068 compared to $2,268,432 at January 25, 1998, a decrease of $57,364,
which reflects $75,000 pay down of the Bank Note payable as discussed above.
Current liabilities decreased $67,304, from $2,091,986 at January 25, 1998
to $2,024,682 at April 26, 1998, again reflecting the pay down of the Bank
Note. Working capital decreased by $691,087, from $1,279,331 at January 25,
1998, to $588,244 at April 25, 1998, primarily as the result of the decrease
in cash of $401,293, and the decrease of merchandise inventories of $279,036.
Current notes payable and long-term debt represent notes that were part of
the Impostors retail chain acquisition in February 1994. The total debt
related to these notes was reduced by $6,548 as the result of normal scheduled
payments from $76,930 at January 25, 1998, to $70,382 at April 26, 1998.
Accounts payable decreased by $90,077 or approximately 10%, from $943,494
at January 25, 1998 to $853,417 at April 26, 1998. Other accrued liabilities
increased by $97,370 from $451,162 at January 25, 1998 to $548,532 at
April 26, 1998, or approximately 22%. Approximately $200,000 of accounts
payable and other accrued liabilities represent unpaid construction costs
incurred in connection with the new stores opened and remodeled during the
quarter as discussed above. The remaining amounts of accounts payable and
accrued liabilities represent expenses incurred in the ordinary course of
business in connection with the operation of the Company's retail chain.
Other liabilities increased $16,891 from $161,846 at January 25, 1998, to
$178,737 at April 26, 1998, and represents a liability resulting from the
recognition of rental expense on a straight line basis on leases that contain
predetermined fixed escalations of the minimum rentals during the initial term
of the lease.
As a result of the Company's net loss for the quarter of $331,578, the
accumulated deficit increased from $1,948,682 at January 25, 1998 to a deficit
of $2,280,260 at April 26, 1998. As a result, total stockholders' equity
decreased from $3,713,356 at January 25, 1998, to $3,381,778 at April 26,
1998.
Net cash provided by operating activities for the period ended April 26,
1998 was $185,745, compared with cash used in operating activities of $51,698
for the three months ended April 27, 1997, which primarily reflects the cash
effect of the reduction of merchandise inventory during the quarter as
discussed above, and normal amortization of prepaid expenses during the
quarter ended April 26, 1998.
Cash used in investing activities of $505,490, represents the Company's
investments in new and remodeled stores as discussed above. This compares
with net cash used by investing activities of $240,803 during the three months
ended April 27, 1997, and represents an increase of $264,687.
Net cash provided by financing activities for the three months ended April
27, 1997, was $2,549,073, primarily representing the completion of the
secondary public offering completed in April 1997. This compares to net cash
used by financing activities of $81,458 for the three months ended April 26,
1998, representing payments on notes payable.
The foregoing resulted in a decrease in the cash position of $2,063,391,
from $2,468,147 at April 27, 1997, to $404,756 at April 26, 1998.
The Company has executed leases to open two additional locations over the
next six months. These new stores will be located in Southern California and
Nevada. Other retail locations are currently being evaluated, although to
date no decisions regarding additional new locations have been made.
Depending on location and size, the opening of a new retail location
represents an aggregate capital requirement of approximately $75,000-$150,000,
including the lease expenses, fixtures, equipment and inventory. New sources
of capital are currently being evaluated to complete these two new stores and
additional new stores not yet committed however there can be no assurance that
such financing will be secured.
Results of Operations
- ---------------------
Set forth below is selected summary financial data derived from the
Company's financial statements and financial records.
<TABLE>
<CAPTION>
Three Months Three Months
Ended Ended
April 26, 1998 April 27, 1997
--------------- ---------------
<S> <C> <C>
Statements of Operations Data:
Total Revenues $ 2,914,289 $ 2,796,359
Operating income (loss) (329,935) (17,692)
Net income (loss) (331,578) (99,216)
Net income (loss) available to common
shareholders (331,578) (116,971)
Net income (loss) per common share (.19) (.20)
Weighted average shares outstanding 1,775,025 585,839
</TABLE>
<TABLE>
<CAPTION>
Three Months Three Months
Ended Ended
April 26, 1998 April 27, 1997
--------------- ---------------
<S> <C> <C>
Statistical Data:
Store revenues $ 2,912,619 $ 2,792,379
Store gross margin 1,980,856 2,004,585
Store operating expenses 1,905,171 1,695,564
Store operating profit 75,685 309,021
Corporate overhead operating expenses 380,215 317,679
Gross margin percentage 67.9% 71.6%
Comparable same store sales (31 stores) 2,473,478 2,514,856
Comparable same store sales growth -1.6% N/A
</TABLE>
Results of Operations - Three Months Ended April 26, 1998 Compared to Three
Months Ended April 27, 1997
- ---------------------------------------------------------------------------
The Company's total revenues for the three months ended April 26, 1998 were
$2,914,289 as compared to $2,769,359 for the comparable period ended April 27,
1997, an increase of $144,930, or 5%. The increase is due to the addition of
eight new stores opened since April 27,1997, which was partially offset by the
closing of four locations during the fourth quarter of the fiscal year ended
January 25, 1998 and the current quarter. Comparable same store sales were
$2,473,478 for the three months ended April 26, 1998 as compared to $2,514,856
for the comparable period ended April 27, 1997, a decrease of $41,378, or
1.6%. Sales from wholesale and non-store retail sales of $1,670 and $3,980 are
included in total revenues for the three months ended April 26, 1998 and April
27, 1997, respectively.
For the three months ended April 26, 1998, cost of goods sold was $936,970
and the gross margin was $1,977,319, or approximately 67.8%. For the three
months ended April 27, 1997, cost of goods sold was $793,921 and the gross
margin was $2,002,438, or 71.6%. The gross margin decrease is attributed to
clearance of selected merchandise remaining after the holiday shopping season
of the fiscal year ended January 25, 1998.
Total operating expenses were $2,183,755 for the three months ended April
26, 1998, compared to $1,927,474 for the period ended April 27, 1997, or 74.9%
and 68.9% of revenues, respectively. The majority of these expenses were
comprised of personnel expenses, which amounted to $1,017,604 and $911,421 for
the three months ended April 26, 1998, and April 27, 1997, respectively.
Occupancy costs of $725,069, and $669,478, and general administrative costs of
$441,082 and $346,575 are included in total operating expenses for the three
months ended April 26, 1998 and April 27, 1997, respectively. Depreciation
and amortization expense was $123,499 for the three months ended April 26,
1998, and $92,656 for the three months ended April 27, 1997.
Included in operating expenses are corporate overhead expenses of $380,215
for the three months ended April 26, 1998, and $317,679 for the three months
ended April 27, 1997, an increase of approximately $62,500. Approximately 50%,
or $32,000 of this increase represents salary and corporate staff increases,
while the remainder of the increase is attributed to normal expenses incurred
as a result of the expansion of the retail chain, and expenses related to the
expansion of the corporate offices completed during the quarter ended April
26, 1998. Corporate overhead operating expenses as a percentage of revenue was
13.0% and 11.4% for the three months ended April 26, 1998 and April 27, 1997,
respectively. It is expected that corporate overhead will decrease as a
percentage of sales as new retail stores and additional distribution are
added. Efforts to continue to improve and utilize technological resources and
control administrative costs are ongoing.
As a result of the foregoing, the loss from operations for the three months
ended April 26, 1998 was $329,935, as compared with a loss from operations for
the three months ended April 27, 1997 of $17,692.
Interest expense was $16,709 and $90,679 for the three months ended April
26, 1998, and April 27, 1997, respectively. For the three months ended April
27, 1997, approximately $66,500 is attributed to interest paid and deferred
financing costs written off upon retirement of the Convertible Promissory
Notes retired with the completion of the public offering in April 1997.
Interest expense is partially offset by interest income earned in the ordinary
course of cash management and depository arrangements.
Other income of $8,201 and $6,204 for the three months ended April 26,
1998 and April 27, 1997, respectively, consists almost entirely of recognized
license fees associated with extension agreements that will allow licensees to
use the Impostors trademark. The license agreements have a one-year term
expiring in January 1999, and are renewable at the Company's option.
Based on the foregoing, the Company reported a net loss for the three
months ended April 26, 1998 of $331,578, which translates to a net loss
available to common shareholders of $(0.19) per share based on 1,775,025
weighted average shares outstanding. This compares with a reported net loss
available to common shareholders for the three months ended April 27, 1997 of
$116,971, or $(0.20) per share, based on 585,839 weighted average shares
outstanding as of that date.
Other than the foregoing, management knows of no trends, or other demands,
commitments, events or uncertainties that will result in, or that are
reasonably likely to result in, a material impact on the income and expenses
of the Company.<PAGE>
<PAGE>
PART II. OTHER INFORMATION
Item 1. Legal Proceedings
None
Item 2. Changes in Securities
None
Item 3. Default Upon Senior Securities
None
Item 4. Submission of Matters to a Vote of Security Holders
No matters were submitted to a vote of security holders during the
quarter ended April 26, 1998.
Item 5. Other Information
None
Item 6. Exhibits and Reports on Form 8-K
Exhibits:
Exhibit 27 - Financial Data Schedule
Reports on Form 8-K:
None
<PAGE>
<PAGE>
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.
PREMIER CONCEPTS, INC.
Dated: June 15, 1998 By: /s/ Sissel Greenberg
------------- -------------------------------
Sissel Greenberg, President
Dated: June 15, 1998 By: /s/ Todd Huss
------------- -------------------------------
Todd Huss,
Chief Financial Advisor,
Principal Accounting Officer
<TABLE> <S> <C>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE BALANCE
SHEETS AND STATEMENTS OF OPERATIONS FOUND ON PAGES 4 AND 5 OF THE COMPANY'S
FORM 10-QSB FOR THE THREE MONTHS ENDED APRIL 26, 1998, AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<S> <C>
<PERIOD-TYPE> 3-MOS
<FISCAL-YEAR-END> JAN-25-1998
<PERIOD-END> APR-26-1998
<CASH> 404,756
<SECURITIES> 0
<RECEIVABLES> 42,098
<ALLOWANCES> 24,900
<INVENTORY> 2,028,803
<CURRENT-ASSETS> 2,612,926
<PP&E> 4,115,588
<DEPRECIATION> 1,296,183
<TOTAL-ASSETS> 5,592,846
<CURRENT-LIABILITIES> 2,024,682
<BONDS> 0
0
0
<COMMON> 3,550
<OTHER-SE> 3,378,228
<TOTAL-LIABILITY-AND-EQUITY> 5,592,846
<SALES> 2,914,289
<TOTAL-REVENUES> 2,914,289
<CGS> 936,970
<TOTAL-COSTS> 2,307,254
<OTHER-EXPENSES> (8,201)
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> 16,709
<INCOME-PRETAX> (331,578)
<INCOME-TAX> 0
<INCOME-CONTINUING> (331,578)
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> (331,578)
<EPS-PRIMARY> (.19)
<EPS-DILUTED> (.19)
</TABLE>
