PREMIER CONCEPTS INC /CO/
10QSB/A, 1999-07-02
JEWELRY STORES
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<PAGE>
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549


                                FORM 10-QSB/A-1


     [X]  QUARTERLY REPORT UNDER SECTION 13 OR 15(D) OF THE SECURITIES
          EXCHANGE ACT OF 1934
                  For the quarterly period ended May 2, 1999

                                      OR

     [  ] TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE EXCHANGE ACT
            For the transition period from __________ to __________

                        Commission file number 33-42701


                            PREMIER CONCEPTS, INC.
                            ----------------------
                   (Exact Name of Small Business Issuer as
                           Specified in its Charter)

               Colorado                                84-1186026
     ----------------------------                 ---------------------
     (State or other jurisdiction                     (IRS Employer
     of incorporation or organization)            Identification Number


        3033 South Parker Road, Suite 120, Aurora, Colorado      80014
        --------------------------------------------------------------
        (Address of principal executive offices)             (Zip Code)

                                (303) 338-1800
                                ---------------
               (Issuer's telephone number, including area code)


             ----------------------------------------------------
             (Former name, former address and former fiscal year,
                         if changed since last report)

Check whether the Issuer (1) filed all reports required to be filed by
Section 13 or 15(d) of the Exchange Act during the last 12 months (or for such
shorter period that the registrant was required to file such reports), and (2)
has been subject to such filing requirements for the past 90 days. Yes [X]
No [   ]

As of June 14, 1999, the Registrant had 1,064,128 shares of its $.002 par
value Common Stock outstanding.

Transitional Small Business Disclosure Format (check one):  Yes [   ]  No [X]


<PAGE>
<PAGE>

Results of Operations - Three Months Ended May 2, 1999 Compared to Three
Months Ended April 26, 1998
- ------------------------------------------------------------------------
     Set forth below is selected summary financial data derived from the
financial statements and financial records.

<TABLE>
<CAPTION>

                                     Three Months     Three Months
                                          Ended           Ended
                                     May 2, 1999     April 26, 1998
                                     -----------     -------------
<S>                                  <C>             <C>

Statements of Operations Data:

Total Revenues                       $2,815,098       $ 2,914,289
Operating income (loss)                (233,181)         (329,935)
Net income (loss)                      (239,188)         (331,578)
Net income (loss) available to
  common shareholders                  (239,188)         (331,578)
Net income (loss) per common share         (.24)             (.37)
Weighted average shares outstanding     990,377           887,513

Statistical Data:

Store revenues                       $2,803,997       $ 2,912,619
Store gross margin                    1,948,354         1,980,856
Store operating expenses              1,761,262         1,905,171
Store operating profit                  187,092            75,685
Corporate overhead operating expenses   421,444           391,518
Gross margin percentage                    69.3%             67.9%
Comparable same store sales
  (31 stores)                         2,525,055         2,624,745
Comparable same store sales growth         -3.8%              N/A

</TABLE>

     Total revenues for the three months ended May 2, 1999 were $2,815.098 as
compared to $2,914,289 for the comparable period ended April 26, 1998, a
decrease of $99,191, or 3.4%.  Comparable same store sales were $2,525,055 for
the three months ended May 2, 1999 as compared to $2,624,745 for the
comparable period ended April 26, 1998, a decrease of approximately $99,700,
or 3.8%.  The majority of the decrease was attributable to less promotional
activity during the quarter ending May 2, 1999, to enhance the gross margin.



     Sales from wholesale and non-store retail operations, including direct
catalog and Internet sales of $11,100 and $1,670 are included in total
revenues for the three months ended May 2, 1999 and April 26, 1998,
respectively.

     For the three months ended May 2, 1999, cost of goods sold was $865,035
and the gross margin was $1,950,063, or 69.3%.  For the three months ended
April 26, 1998, cost of goods sold was $936,970 and the gross margin was
$1,977,319, or 67.8%. The 1.5% improvement in gross margin is attributed to a
more focused merchandise mix, and less promotional activity during the three
months ended May 2, 1999 as compared to the same period during 1998.


<PAGE>
<PAGE>
                                   SIGNATURE

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                        PREMIER CONCEPTS, INC.


Dated:    July 2, 1999                  By:  /s/ Sissel Greenberg
          -------------                      -----------------------------
                                             Sissel Greenberg, President


Dated:    July 2, 1999                  By:  /s/ Todd Huss
          -------------                      -----------------------------
                                             Todd Huss, Chief Financial
                                             Advisor, Principal Accounting
                                             Officer




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